id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
gp-268	Herdiani, Mega Ragita; Hapsari, Raditha Dwi Vata ; Yulianti, Ida ; Yuniarinto, Agung 	Influencer Credibility and Congruency's Impact on Purchase Intentions for Local Skincare Brands	2025	13	.pdf	application/pdf	5377	275	35	The influence of Influencer credibility on Brand Attitude Influencer credibility, encompassing expertise, trustworthiness, and attractiveness (Nguyen, 2018), significantly shapes consumer brand attitudes, with this study demonstrating a strong positive influence (t-statistic = 5.487, p-value = 0.000, original sample value = 0.338) that confirms higher credibility leads to more favorable brand perceptions and validates hypothesis 5. Supported by Immanue & S.'s (2021) findings, this research underscores the strategic importance of selecting influencers whose values and reputations align with target brand identities, as positive influencer attitudes elevate brand perception and market appeal, whereas mismatches or negative associations can damage carefully cultivated brand images, making influencer selection a critical marketing decision.	cache/gp-268.pdf	txt/gp-268.txt