id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
gp-274	Alpis, Teuku Umardy; Bahri, Ronny Samsul 	The Impact of Marketing Strategy (4P) on Customer Loyalty at PT Bank Rakyat Indonesia (Persero) TBK Branch Office Medan Putri Hijau	2025	12	.pdf	application/pdf	5380	256	40	This research is expected to provide several benefits: (1) for banking parties, as a source of information and insights to design more effective marketing strategies in increasing customer loyalty; (2) for academics, as a contribution to enriching literature regarding the relationship between marketing strategies and customer loyalty in the banking sector; and (3) for the general public, especially customers, to encourage improved service quality through implementation of more relevant and customer satisfaction-oriented marketing strategies. In the face of increasing competition in the banking industry, customer loyalty has become a critical factor for business sustainability.	cache/gp-274.pdf	txt/gp-274.txt