id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
gp-363	Aditya, Dana; Mustikorini, Dwi Indah ; Tamonsang, Matheous 	Beyond Attitude-Behavior Gap: How Value Co-Creation Translates Selfcongruity Into Pro-Environmental Behavior	2025	9	.pdf	application/pdf	4473	206	28	Engagement in pro-environmental behavior through the purchase of environmentally friendly products is further associated with increased brand loyalty, as these brands are perceived to embody the individual’s actual self, ideal self, and social self within the context of pro-environmental identity. In the context of global environmental challenges, promoting pro-environmental behavior (PEB) among consumers has become an essential focus of sustainable marketing and behavioral research.	cache/gp-363.pdf	txt/gp-363.txt