id	sid	tid	token	lemma	pos
gp-222	1	1	443	443	NUM
gp-222	1	2	american	american	ADJ
gp-222	1	3	journal	journal	PROPN
gp-222	1	4	of	of	ADP
gp-222	1	5	economic	economic	ADJ
gp-222	1	6	and	and	CCONJ
gp-222	1	7	management	management	NOUN
gp-222	1	8	business	business	NOUN
gp-222	1	9	e	e	NOUN
gp-222	1	10	-	-	NOUN
gp-222	1	11	issn	issn	ADJ
gp-222	1	12	:	:	PUNCT
gp-222	1	13	2835	2835	NUM
gp-222	1	14	-	-	SYM
gp-222	1	15	5199	5199	NUM
gp-222	1	16	vol	vol	NOUN
gp-222	1	17	.	.	PROPN
gp-222	1	18	4	4	NUM
gp-222	1	19	no	no	NOUN
gp-222	1	20	.	.	NOUN
gp-222	1	21	5	5	NUM
gp-222	1	22	may	may	AUX
gp-222	1	23	2025	2025	NUM
gp-222	1	24	transformation	transformation	NOUN
gp-222	1	25	of	of	ADP
gp-222	1	26	msme	msme	NOUN
gp-222	1	27	marketing	marketing	NOUN
gp-222	1	28	towards	towards	ADP
gp-222	1	29	sustainability	sustainability	NOUN
gp-222	1	30	:	:	PUNCT
gp-222	1	31	strategies	strategy	NOUN
gp-222	1	32	and	and	CCONJ
gp-222	1	33	implementation	implementation	NOUN
gp-222	1	34	ardhi	ardhi	NOUN
gp-222	1	35	setyo	setyo	VERB
gp-222	1	36	putranto	putranto	PROPN
gp-222	1	37	universitas	universita	NOUN
gp-222	1	38	islam	islam	PROPN
gp-222	1	39	indonesia	indonesia	PROPN
gp-222	1	40	,	,	PUNCT
gp-222	1	41	indonesia	indonesia	PROPN
gp-222	1	42	email	email	NOUN
gp-222	1	43	:	:	PUNCT
gp-222	1	44	ardhisetyoputranto@gmail.com	ardhisetyoputranto@gmail.com	PROPN
gp-222	2	1	abstract	abstract	PROPN
gp-222	2	2	micro	micro	PROPN
gp-222	2	3	,	,	PUNCT
gp-222	2	4	small	small	ADJ
gp-222	2	5	,	,	PUNCT
gp-222	2	6	and	and	CCONJ
gp-222	2	7	medium	medium	ADJ
gp-222	2	8	enterprises	enterprise	NOUN
gp-222	2	9	(	(	PUNCT
gp-222	2	10	msmes	msme	NOUN
gp-222	2	11	)	)	PUNCT
gp-222	2	12	serve	serve	VERB
gp-222	2	13	as	as	ADP
gp-222	2	14	a	a	DET
gp-222	2	15	fundamental	fundamental	ADJ
gp-222	2	16	pillar	pillar	NOUN
gp-222	2	17	for	for	ADP
gp-222	2	18	both	both	CCONJ
gp-222	2	19	national	national	ADJ
gp-222	2	20	and	and	CCONJ
gp-222	2	21	global	global	ADJ
gp-222	2	22	economic	economic	ADJ
gp-222	2	23	development	development	NOUN
gp-222	2	24	.	.	PUNCT
gp-222	3	1	however	however	ADV
gp-222	3	2	,	,	PUNCT
gp-222	3	3	their	their	PRON
gp-222	3	4	sustainability	sustainability	NOUN
gp-222	3	5	is	be	AUX
gp-222	3	6	often	often	ADV
gp-222	3	7	threatened	threaten	VERB
gp-222	3	8	by	by	ADP
gp-222	3	9	limited	limited	ADJ
gp-222	3	10	resources	resource	NOUN
gp-222	3	11	and	and	CCONJ
gp-222	3	12	the	the	DET
gp-222	3	13	use	use	NOUN
gp-222	3	14	of	of	ADP
gp-222	3	15	conventional	conventional	ADJ
gp-222	3	16	marketing	marketing	NOUN
gp-222	3	17	strategies	strategy	NOUN
gp-222	3	18	that	that	PRON
gp-222	3	19	fail	fail	VERB
gp-222	3	20	to	to	PART
gp-222	3	21	adapt	adapt	VERB
gp-222	3	22	to	to	ADP
gp-222	3	23	dynamic	dynamic	ADJ
gp-222	3	24	market	market	NOUN
gp-222	3	25	environments	environment	NOUN
gp-222	3	26	.	.	PUNCT
gp-222	4	1	this	this	DET
gp-222	4	2	study	study	NOUN
gp-222	4	3	aims	aim	VERB
gp-222	4	4	to	to	PART
gp-222	4	5	explore	explore	VERB
gp-222	4	6	the	the	DET
gp-222	4	7	marketing	marketing	NOUN
gp-222	4	8	transformation	transformation	NOUN
gp-222	4	9	required	require	VERB
gp-222	4	10	to	to	PART
gp-222	4	11	improve	improve	VERB
gp-222	4	12	the	the	DET
gp-222	4	13	sustainability	sustainability	NOUN
gp-222	4	14	of	of	ADP
gp-222	4	15	msmes	msme	NOUN
gp-222	4	16	through	through	ADP
gp-222	4	17	strategic	strategic	ADJ
gp-222	4	18	frameworks	framework	NOUN
gp-222	4	19	that	that	PRON
gp-222	4	20	are	be	AUX
gp-222	4	21	both	both	CCONJ
gp-222	4	22	adaptive	adaptive	ADJ
gp-222	4	23	and	and	CCONJ
gp-222	4	24	context	context	NOUN
gp-222	4	25	-	-	PUNCT
gp-222	4	26	specific	specific	NOUN
gp-222	4	27	.	.	PUNCT
gp-222	5	1	using	use	VERB
gp-222	5	2	a	a	DET
gp-222	5	3	qualitative	qualitative	ADJ
gp-222	5	4	research	research	NOUN
gp-222	5	5	method	method	NOUN
gp-222	5	6	based	base	VERB
gp-222	5	7	on	on	ADP
gp-222	5	8	a	a	DET
gp-222	5	9	comprehensive	comprehensive	ADJ
gp-222	5	10	literature	literature	NOUN
gp-222	5	11	review	review	NOUN
gp-222	5	12	of	of	ADP
gp-222	5	13	international	international	ADJ
gp-222	5	14	scholarly	scholarly	ADJ
gp-222	5	15	publications	publication	NOUN
gp-222	5	16	,	,	PUNCT
gp-222	5	17	this	this	DET
gp-222	5	18	research	research	NOUN
gp-222	5	19	identifies	identify	VERB
gp-222	5	20	critical	critical	ADJ
gp-222	5	21	elements	element	NOUN
gp-222	5	22	of	of	ADP
gp-222	5	23	marketing	marketing	NOUN
gp-222	5	24	strategy	strategy	NOUN
gp-222	5	25	—	—	PUNCT
gp-222	5	26	including	include	VERB
gp-222	5	27	digital	digital	ADJ
gp-222	5	28	adaptation	adaptation	NOUN
gp-222	5	29	,	,	PUNCT
gp-222	5	30	customer	customer	NOUN
gp-222	5	31	relationship	relationship	NOUN
gp-222	5	32	management	management	NOUN
gp-222	5	33	,	,	PUNCT
gp-222	5	34	and	and	CCONJ
gp-222	5	35	value	value	NOUN
gp-222	5	36	-	-	PUNCT
gp-222	5	37	based	base	VERB
gp-222	5	38	branding	branding	NOUN
gp-222	5	39	—	—	PUNCT
gp-222	5	40	that	that	PRON
gp-222	5	41	can	can	AUX
gp-222	5	42	be	be	AUX
gp-222	5	43	leveraged	leverage	VERB
gp-222	5	44	to	to	PART
gp-222	5	45	enhance	enhance	VERB
gp-222	5	46	msme	msme	NOUN
gp-222	5	47	competitiveness	competitiveness	NOUN
gp-222	5	48	.	.	PUNCT
gp-222	6	1	the	the	DET
gp-222	6	2	findings	finding	NOUN
gp-222	6	3	suggest	suggest	VERB
gp-222	6	4	that	that	SCONJ
gp-222	6	5	a	a	DET
gp-222	6	6	shift	shift	NOUN
gp-222	6	7	toward	toward	ADP
gp-222	6	8	integrated	integrated	ADJ
gp-222	6	9	and	and	CCONJ
gp-222	6	10	digital	digital	ADJ
gp-222	6	11	marketing	marketing	NOUN
gp-222	6	12	approaches	approach	NOUN
gp-222	6	13	,	,	PUNCT
gp-222	6	14	combined	combine	VERB
gp-222	6	15	with	with	ADP
gp-222	6	16	an	an	DET
gp-222	6	17	understanding	understanding	NOUN
gp-222	6	18	of	of	ADP
gp-222	6	19	local	local	ADJ
gp-222	6	20	consumer	consumer	NOUN
gp-222	6	21	behavior	behavior	NOUN
gp-222	6	22	,	,	PUNCT
gp-222	6	23	can	can	AUX
gp-222	6	24	significantly	significantly	ADV
gp-222	6	25	increase	increase	VERB
gp-222	6	26	the	the	DET
gp-222	6	27	resilience	resilience	NOUN
gp-222	6	28	and	and	CCONJ
gp-222	6	29	long	long	ADJ
gp-222	6	30	-	-	PUNCT
gp-222	6	31	term	term	NOUN
gp-222	6	32	viability	viability	NOUN
gp-222	6	33	of	of	ADP
gp-222	6	34	msmes	msmes	PROPN
gp-222	6	35	.	.	PUNCT
gp-222	7	1	the	the	DET
gp-222	7	2	research	research	NOUN
gp-222	7	3	provides	provide	VERB
gp-222	7	4	practical	practical	ADJ
gp-222	7	5	implications	implication	NOUN
gp-222	7	6	for	for	ADP
gp-222	7	7	policymakers	policymaker	NOUN
gp-222	7	8	,	,	PUNCT
gp-222	7	9	business	business	NOUN
gp-222	7	10	advisors	advisor	NOUN
gp-222	7	11	,	,	PUNCT
gp-222	7	12	and	and	CCONJ
gp-222	7	13	msme	msme	NOUN
gp-222	7	14	owners	owner	NOUN
gp-222	7	15	to	to	PART
gp-222	7	16	reframe	reframe	VERB
gp-222	7	17	marketing	marketing	NOUN
gp-222	7	18	practices	practice	NOUN
gp-222	7	19	in	in	ADP
gp-222	7	20	a	a	DET
gp-222	7	21	way	way	NOUN
gp-222	7	22	that	that	PRON
gp-222	7	23	aligns	align	VERB
gp-222	7	24	with	with	ADP
gp-222	7	25	contemporary	contemporary	ADJ
gp-222	7	26	economic	economic	ADJ
gp-222	7	27	challenges	challenge	NOUN
gp-222	7	28	and	and	CCONJ
gp-222	7	29	consumer	consumer	NOUN
gp-222	7	30	expectations	expectation	NOUN
gp-222	7	31	.	.	PUNCT
gp-222	8	1	keywords	keyword	NOUN
gp-222	8	2	:	:	PUNCT
gp-222	8	3	micro	micro	ADJ
gp-222	8	4	,	,	PUNCT
gp-222	8	5	small	small	ADJ
gp-222	8	6	,	,	PUNCT
gp-222	8	7	and	and	CCONJ
gp-222	8	8	medium	medium	ADJ
gp-222	8	9	enterprises	enterprise	NOUN
gp-222	8	10	(	(	PUNCT
gp-222	8	11	msmes	msmes	PROPN
gp-222	8	12	)	)	PUNCT
gp-222	8	13	,	,	PUNCT
gp-222	8	14	sustainability	sustainability	NOUN
gp-222	8	15	,	,	PUNCT
gp-222	8	16	marketing	marketing	NOUN
gp-222	8	17	transformation	transformation	NOUN
gp-222	8	18	,	,	PUNCT
gp-222	8	19	strategic	strategic	ADJ
gp-222	8	20	implementation	implementation	NOUN
gp-222	8	21	,	,	PUNCT
gp-222	8	22	competitive	competitive	ADJ
gp-222	8	23	advantage	advantage	NOUN
gp-222	8	24	introduction	introduction	NOUN
gp-222	8	25	micro	micro	NOUN
gp-222	8	26	,	,	PUNCT
gp-222	8	27	small	small	ADJ
gp-222	8	28	,	,	PUNCT
gp-222	8	29	and	and	CCONJ
gp-222	8	30	medium	medium	ADJ
gp-222	8	31	enterprises	enterprise	NOUN
gp-222	8	32	(	(	PUNCT
gp-222	8	33	msmes	msme	NOUN
gp-222	8	34	)	)	PUNCT
gp-222	8	35	play	play	VERB
gp-222	8	36	a	a	DET
gp-222	8	37	pivotal	pivotal	ADJ
gp-222	8	38	role	role	NOUN
gp-222	8	39	in	in	ADP
gp-222	8	40	fostering	foster	VERB
gp-222	8	41	comprehensive	comprehensive	ADJ
gp-222	8	42	national	national	ADJ
gp-222	8	43	economic	economic	ADJ
gp-222	8	44	development	development	NOUN
gp-222	8	45	.	.	PUNCT
gp-222	9	1	their	their	PRON
gp-222	9	2	contributions	contribution	NOUN
gp-222	9	3	span	span	VERB
gp-222	9	4	several	several	ADJ
gp-222	9	5	strategic	strategic	ADJ
gp-222	9	6	dimensions	dimension	NOUN
gp-222	9	7	,	,	PUNCT
gp-222	9	8	including	include	VERB
gp-222	9	9	increasing	increase	VERB
gp-222	9	10	gross	gross	ADJ
gp-222	9	11	domestic	domestic	ADJ
gp-222	9	12	product	product	NOUN
gp-222	9	13	(	(	PUNCT
gp-222	9	14	gdp	gdp	NOUN
gp-222	9	15	)	)	PUNCT
gp-222	9	16	,	,	PUNCT
gp-222	9	17	generating	generate	VERB
gp-222	9	18	and	and	CCONJ
gp-222	9	19	expanding	expand	VERB
gp-222	9	20	employment	employment	NOUN
gp-222	9	21	opportunities	opportunity	NOUN
gp-222	9	22	,	,	PUNCT
gp-222	9	23	and	and	CCONJ
gp-222	9	24	alleviating	alleviate	VERB
gp-222	9	25	poverty	poverty	NOUN
gp-222	9	26	,	,	PUNCT
gp-222	9	27	which	which	PRON
gp-222	9	28	remains	remain	VERB
gp-222	9	29	a	a	DET
gp-222	9	30	persistent	persistent	ADJ
gp-222	9	31	issue	issue	NOUN
gp-222	9	32	in	in	ADP
gp-222	9	33	various	various	ADJ
gp-222	9	34	regions	region	NOUN
gp-222	9	35	.	.	PUNCT
gp-222	10	1	within	within	ADP
gp-222	10	2	the	the	DET
gp-222	10	3	framework	framework	NOUN
gp-222	10	4	of	of	ADP
gp-222	10	5	inclusive	inclusive	ADJ
gp-222	10	6	economic	economic	ADJ
gp-222	10	7	growth	growth	NOUN
gp-222	10	8	,	,	PUNCT
gp-222	10	9	msmes	msme	NOUN
gp-222	10	10	function	function	VERB
gp-222	10	11	not	not	PART
gp-222	10	12	only	only	ADV
gp-222	10	13	as	as	ADP
gp-222	10	14	key	key	ADJ
gp-222	10	15	drivers	driver	NOUN
gp-222	10	16	at	at	ADP
gp-222	10	17	the	the	DET
gp-222	10	18	local	local	ADJ
gp-222	10	19	economic	economic	ADJ
gp-222	10	20	level	level	NOUN
gp-222	10	21	but	but	CCONJ
gp-222	10	22	also	also	ADV
gp-222	10	23	as	as	ADP
gp-222	10	24	fundamental	fundamental	ADJ
gp-222	10	25	pillars	pillar	NOUN
gp-222	10	26	in	in	ADP
gp-222	10	27	building	build	VERB
gp-222	10	28	a	a	DET
gp-222	10	29	more	more	ADV
gp-222	10	30	equitable	equitable	ADJ
gp-222	10	31	and	and	CCONJ
gp-222	10	32	balanced	balanced	ADJ
gp-222	10	33	economic	economic	ADJ
gp-222	10	34	structure	structure	NOUN
gp-222	10	35	.	.	PUNCT
gp-222	11	1	despite	despite	SCONJ
gp-222	11	2	their	their	PRON
gp-222	11	3	strategic	strategic	ADJ
gp-222	11	4	significance	significance	NOUN
gp-222	11	5	,	,	PUNCT
gp-222	11	6	the	the	DET
gp-222	11	7	sustainability	sustainability	NOUN
gp-222	11	8	and	and	CCONJ
gp-222	11	9	resilience	resilience	NOUN
gp-222	11	10	of	of	ADP
gp-222	11	11	msmes	msme	NOUN
gp-222	11	12	in	in	ADP
gp-222	11	13	navigating	navigate	VERB
gp-222	11	14	the	the	DET
gp-222	11	15	dynamics	dynamic	NOUN
gp-222	11	16	of	of	ADP
gp-222	11	17	global	global	ADJ
gp-222	11	18	markets	market	NOUN
gp-222	11	19	continue	continue	VERB
gp-222	11	20	to	to	PART
gp-222	11	21	face	face	VERB
gp-222	11	22	numerous	numerous	ADJ
gp-222	11	23	obstacles	obstacle	NOUN
gp-222	11	24	(	(	PUNCT
gp-222	11	25	maina	maina	PROPN
gp-222	11	26	,	,	PUNCT
gp-222	11	27	2024	2024	NUM
gp-222	11	28	;	;	PUNCT
gp-222	11	29	mohammed	mohammed	PROPN
gp-222	11	30	shebeen	shebeen	PROPN
gp-222	11	31	et	et	PROPN
gp-222	11	32	al	al	PROPN
gp-222	11	33	.	.	PROPN
gp-222	11	34	,	,	PUNCT
gp-222	11	35	2024	2024	NUM
gp-222	11	36	;	;	PUNCT
gp-222	11	37	susilawati	susilawati	NOUN
gp-222	11	38	,	,	PUNCT
gp-222	11	39	2024	2024	NUM
gp-222	11	40	)	)	PUNCT
gp-222	11	41	.	.	PUNCT
gp-222	12	1	one	one	NUM
gp-222	12	2	of	of	ADP
gp-222	12	3	the	the	DET
gp-222	12	4	most	most	ADV
gp-222	12	5	critical	critical	ADJ
gp-222	12	6	challenges	challenge	NOUN
gp-222	12	7	lies	lie	VERB
gp-222	12	8	in	in	ADP
gp-222	12	9	the	the	DET
gp-222	12	10	limited	limited	ADJ
gp-222	12	11	capacity	capacity	NOUN
gp-222	12	12	to	to	PART
gp-222	12	13	master	master	VERB
gp-222	12	14	and	and	CCONJ
gp-222	12	15	implement	implement	VERB
gp-222	12	16	adaptive	adaptive	ADJ
gp-222	12	17	marketing	marketing	NOUN
gp-222	12	18	strategies	strategy	NOUN
gp-222	12	19	that	that	PRON
gp-222	12	20	align	align	VERB
gp-222	12	21	with	with	ADP
gp-222	12	22	evolving	evolve	VERB
gp-222	12	23	consumer	consumer	NOUN
gp-222	12	24	preferences	preference	NOUN
gp-222	12	25	and	and	CCONJ
gp-222	12	26	the	the	DET
gp-222	12	27	demands	demand	NOUN
gp-222	12	28	of	of	ADP
gp-222	12	29	the	the	DET
gp-222	12	30	modern	modern	ADJ
gp-222	12	31	era	era	NOUN
gp-222	12	32	.	.	PUNCT
gp-222	13	1	in	in	ADP
gp-222	13	2	the	the	DET
gp-222	13	3	context	context	NOUN
gp-222	13	4	of	of	ADP
gp-222	13	5	globalization	globalization	NOUN
gp-222	13	6	and	and	CCONJ
gp-222	13	7	heightened	heighten	VERB
gp-222	13	8	business	business	NOUN
gp-222	13	9	competition	competition	NOUN
gp-222	13	10	,	,	PUNCT
gp-222	13	11	marketing	marketing	NOUN
gp-222	13	12	can	can	AUX
gp-222	13	13	no	no	ADV
gp-222	13	14	longer	long	ADV
gp-222	13	15	be	be	AUX
gp-222	13	16	treated	treat	VERB
gp-222	13	17	as	as	ADP
gp-222	13	18	a	a	DET
gp-222	13	19	supplementary	supplementary	ADJ
gp-222	13	20	function	function	NOUN
gp-222	13	21	;	;	PUNCT
gp-222	13	22	mailto:ardhisetyoputranto@gmail.com	mailto:ardhisetyoputranto@gmail.com	PROPN
gp-222	13	23	american	american	PROPN
gp-222	13	24	journal	journal	PROPN
gp-222	13	25	of	of	ADP
gp-222	13	26	economic	economic	ADJ
gp-222	13	27	and	and	CCONJ
gp-222	13	28	management	management	NOUN
gp-222	13	29	business	business	NOUN
gp-222	13	30	vol	vol	NOUN
gp-222	13	31	.	.	PROPN
gp-222	14	1	4	4	NUM
gp-222	14	2	no	no	NOUN
gp-222	14	3	.	.	NOUN
gp-222	14	4	5	5	NUM
gp-222	14	5	may	may	AUX
gp-222	14	6	2025	2025	NUM
gp-222	14	7	444	444	NUM
gp-222	14	8	rather	rather	ADV
gp-222	14	9	,	,	PUNCT
gp-222	14	10	it	it	PRON
gp-222	14	11	must	must	AUX
gp-222	14	12	be	be	AUX
gp-222	14	13	recognized	recognize	VERB
gp-222	14	14	as	as	ADP
gp-222	14	15	a	a	DET
gp-222	14	16	central	central	ADJ
gp-222	14	17	determinant	determinant	ADJ
gp-222	14	18	of	of	ADP
gp-222	14	19	business	business	NOUN
gp-222	14	20	viability	viability	NOUN
gp-222	14	21	and	and	CCONJ
gp-222	14	22	long	long	ADJ
gp-222	14	23	-	-	PUNCT
gp-222	14	24	term	term	NOUN
gp-222	14	25	competitiveness	competitiveness	NOUN
gp-222	14	26	.	.	PUNCT
gp-222	15	1	as	as	SCONJ
gp-222	15	2	gilmore	gilmore	PROPN
gp-222	15	3	(	(	PUNCT
gp-222	15	4	2018	2018	NUM
gp-222	15	5	)	)	PUNCT
gp-222	15	6	noted	note	VERB
gp-222	15	7	,	,	PUNCT
gp-222	15	8	small	small	ADJ
gp-222	15	9	business	business	NOUN
gp-222	15	10	operators	operator	NOUN
gp-222	15	11	frequently	frequently	ADV
gp-222	15	12	underestimate	underestimate	VERB
gp-222	15	13	the	the	DET
gp-222	15	14	necessity	necessity	NOUN
gp-222	15	15	of	of	ADP
gp-222	15	16	structured	structured	ADJ
gp-222	15	17	marketing	marketing	NOUN
gp-222	15	18	planning	planning	NOUN
gp-222	15	19	and	and	CCONJ
gp-222	15	20	execution	execution	NOUN
gp-222	15	21	.	.	PUNCT
gp-222	16	1	consequently	consequently	ADV
gp-222	16	2	,	,	PUNCT
gp-222	16	3	their	their	PRON
gp-222	16	4	products	product	NOUN
gp-222	16	5	and	and	CCONJ
gp-222	16	6	services	service	NOUN
gp-222	16	7	often	often	ADV
gp-222	16	8	struggle	struggle	VERB
gp-222	16	9	to	to	PART
gp-222	16	10	gain	gain	VERB
gp-222	16	11	broader	broad	ADJ
gp-222	16	12	market	market	NOUN
gp-222	16	13	reach	reach	VERB
gp-222	16	14	and	and	CCONJ
gp-222	16	15	fail	fail	VERB
gp-222	16	16	to	to	PART
gp-222	16	17	attract	attract	VERB
gp-222	16	18	significant	significant	ADJ
gp-222	16	19	consumer	consumer	NOUN
gp-222	16	20	interest	interest	NOUN
gp-222	16	21	.	.	PUNCT
gp-222	17	1	this	this	DET
gp-222	17	2	scenario	scenario	NOUN
gp-222	17	3	underscores	underscore	VERB
gp-222	17	4	the	the	DET
gp-222	17	5	urgent	urgent	ADJ
gp-222	17	6	need	need	NOUN
gp-222	17	7	for	for	ADP
gp-222	17	8	a	a	DET
gp-222	17	9	paradigm	paradigm	NOUN
gp-222	17	10	shift	shift	NOUN
gp-222	17	11	in	in	ADP
gp-222	17	12	the	the	DET
gp-222	17	13	marketing	marketing	NOUN
gp-222	17	14	approaches	approach	NOUN
gp-222	17	15	adopted	adopt	VERB
gp-222	17	16	by	by	ADP
gp-222	17	17	msmes	msme	NOUN
gp-222	17	18	(	(	PUNCT
gp-222	17	19	jibril	jibril	PROPN
gp-222	17	20	et	et	PROPN
gp-222	17	21	al	al	PROPN
gp-222	17	22	.	.	PROPN
gp-222	17	23	,	,	PUNCT
gp-222	17	24	2024	2024	NUM
gp-222	17	25	;	;	PUNCT
gp-222	17	26	michael	michael	PROPN
gp-222	17	27	,	,	PUNCT
gp-222	17	28	2025	2025	NUM
gp-222	17	29	;	;	PUNCT
gp-222	17	30	schwaeke	schwaeke	PROPN
gp-222	17	31	et	et	PROPN
gp-222	17	32	al	al	PROPN
gp-222	17	33	.	.	PROPN
gp-222	17	34	,	,	PUNCT
gp-222	17	35	2025	2025	NUM
gp-222	17	36	)	)	PUNCT
gp-222	17	37	.	.	PUNCT
gp-222	18	1	such	such	DET
gp-222	18	2	a	a	DET
gp-222	18	3	transformation	transformation	NOUN
gp-222	18	4	entails	entail	VERB
gp-222	18	5	several	several	ADJ
gp-222	18	6	key	key	ADJ
gp-222	18	7	dimensions	dimension	NOUN
gp-222	18	8	,	,	PUNCT
gp-222	18	9	including	include	VERB
gp-222	18	10	the	the	DET
gp-222	18	11	strategic	strategic	ADJ
gp-222	18	12	use	use	NOUN
gp-222	18	13	of	of	ADP
gp-222	18	14	digital	digital	ADJ
gp-222	18	15	technologies	technology	NOUN
gp-222	18	16	for	for	ADP
gp-222	18	17	marketing	marketing	NOUN
gp-222	18	18	purposes	purpose	NOUN
gp-222	18	19	,	,	PUNCT
gp-222	18	20	an	an	DET
gp-222	18	21	enhanced	enhanced	ADJ
gp-222	18	22	understanding	understanding	NOUN
gp-222	18	23	of	of	ADP
gp-222	18	24	consumer	consumer	NOUN
gp-222	18	25	behavior	behavior	NOUN
gp-222	18	26	trends	trend	NOUN
gp-222	18	27	,	,	PUNCT
gp-222	18	28	and	and	CCONJ
gp-222	18	29	the	the	DET
gp-222	18	30	incorporation	incorporation	NOUN
gp-222	18	31	of	of	ADP
gp-222	18	32	local	local	ADJ
gp-222	18	33	cultural	cultural	ADJ
gp-222	18	34	values	value	NOUN
gp-222	18	35	into	into	ADP
gp-222	18	36	product	product	NOUN
gp-222	18	37	branding	branding	NOUN
gp-222	18	38	strategies	strategy	NOUN
gp-222	18	39	.	.	PUNCT
gp-222	19	1	these	these	DET
gp-222	19	2	innovative	innovative	ADJ
gp-222	19	3	efforts	effort	NOUN
gp-222	19	4	are	be	AUX
gp-222	19	5	expected	expect	VERB
gp-222	19	6	to	to	PART
gp-222	19	7	strengthen	strengthen	VERB
gp-222	19	8	the	the	DET
gp-222	19	9	adaptive	adaptive	ADJ
gp-222	19	10	capacities	capacity	NOUN
gp-222	19	11	of	of	ADP
gp-222	19	12	msmes	msme	NOUN
gp-222	19	13	,	,	PUNCT
gp-222	19	14	enabling	enable	VERB
gp-222	19	15	them	they	PRON
gp-222	19	16	to	to	PART
gp-222	19	17	respond	respond	VERB
gp-222	19	18	effectively	effectively	ADV
gp-222	19	19	to	to	ADP
gp-222	19	20	fast	fast	ADV
gp-222	19	21	-	-	PUNCT
gp-222	19	22	changing	change	VERB
gp-222	19	23	and	and	CCONJ
gp-222	19	24	unpredictable	unpredictable	ADJ
gp-222	19	25	market	market	NOUN
gp-222	19	26	conditions	condition	NOUN
gp-222	19	27	.	.	PUNCT
gp-222	20	1	furthermore	furthermore	ADV
gp-222	20	2	,	,	PUNCT
gp-222	20	3	this	this	DET
gp-222	20	4	approach	approach	NOUN
gp-222	20	5	is	be	AUX
gp-222	20	6	projected	project	VERB
gp-222	20	7	to	to	PART
gp-222	20	8	support	support	VERB
gp-222	20	9	the	the	DET
gp-222	20	10	long	long	ADJ
gp-222	20	11	-	-	PUNCT
gp-222	20	12	term	term	NOUN
gp-222	20	13	sustainability	sustainability	NOUN
gp-222	20	14	and	and	CCONJ
gp-222	20	15	growth	growth	NOUN
gp-222	20	16	of	of	ADP
gp-222	20	17	msmes	msme	NOUN
gp-222	20	18	,	,	PUNCT
gp-222	20	19	while	while	SCONJ
gp-222	20	20	also	also	ADV
gp-222	20	21	preparing	prepare	VERB
gp-222	20	22	them	they	PRON
gp-222	20	23	to	to	PART
gp-222	20	24	confront	confront	VERB
gp-222	20	25	the	the	DET
gp-222	20	26	increasingly	increasingly	ADV
gp-222	20	27	complex	complex	ADJ
gp-222	20	28	challenges	challenge	NOUN
gp-222	20	29	of	of	ADP
gp-222	20	30	the	the	DET
gp-222	20	31	global	global	ADJ
gp-222	20	32	economic	economic	ADJ
gp-222	20	33	landscape	landscape	NOUN
gp-222	20	34	(	(	PUNCT
gp-222	20	35	hu	hu	PROPN
gp-222	20	36	&	&	CCONJ
gp-222	20	37	kee	kee	PROPN
gp-222	20	38	,	,	PUNCT
gp-222	20	39	2022	2022	NUM
gp-222	20	40	;	;	PUNCT
gp-222	20	41	moore	moore	PROPN
gp-222	20	42	&	&	CCONJ
gp-222	20	43	manring	manring	PROPN
gp-222	20	44	,	,	PUNCT
gp-222	20	45	2009	2009	NUM
gp-222	20	46	;	;	PUNCT
gp-222	20	47	naradda	naradda	ADJ
gp-222	20	48	gamage	gamage	NOUN
gp-222	20	49	et	et	PROPN
gp-222	20	50	al	al	PROPN
gp-222	20	51	.	.	PROPN
gp-222	20	52	,	,	PUNCT
gp-222	20	53	2020	2020	NUM
gp-222	20	54	)	)	PUNCT
gp-222	20	55	.	.	PUNCT
gp-222	21	1	previous	previous	ADJ
gp-222	21	2	studies	study	NOUN
gp-222	21	3	have	have	AUX
gp-222	21	4	highlighted	highlight	VERB
gp-222	21	5	the	the	DET
gp-222	21	6	challenges	challenge	NOUN
gp-222	21	7	msmes	msme	NOUN
gp-222	21	8	face	face	VERB
gp-222	21	9	in	in	ADP
gp-222	21	10	adopting	adopt	VERB
gp-222	21	11	structured	structured	ADJ
gp-222	21	12	marketing	marketing	NOUN
gp-222	21	13	strategies	strategy	NOUN
gp-222	21	14	.	.	PUNCT
gp-222	22	1	cronin	cronin	PROPN
gp-222	22	2	-	-	PUNCT
gp-222	22	3	gilmore	gilmore	PROPN
gp-222	22	4	(	(	PUNCT
gp-222	22	5	2012	2012	NUM
gp-222	22	6	)	)	PUNCT
gp-222	22	7	emphasized	emphasize	VERB
gp-222	22	8	that	that	SCONJ
gp-222	22	9	small	small	ADJ
gp-222	22	10	business	business	NOUN
gp-222	22	11	owners	owner	NOUN
gp-222	22	12	often	often	ADV
gp-222	22	13	lack	lack	VERB
gp-222	22	14	formal	formal	ADJ
gp-222	22	15	marketing	marketing	NOUN
gp-222	22	16	plans	plan	NOUN
gp-222	22	17	,	,	PUNCT
gp-222	22	18	leading	lead	VERB
gp-222	22	19	to	to	ADP
gp-222	22	20	limited	limit	VERB
gp-222	22	21	market	market	NOUN
gp-222	22	22	reach	reach	NOUN
gp-222	22	23	and	and	CCONJ
gp-222	22	24	customer	customer	NOUN
gp-222	22	25	engagement	engagement	NOUN
gp-222	22	26	.	.	PUNCT
gp-222	23	1	abdurohim	abdurohim	NOUN
gp-222	23	2	(	(	PUNCT
gp-222	23	3	2024	2024	NUM
gp-222	23	4	)	)	PUNCT
gp-222	23	5	discussed	discuss	VERB
gp-222	23	6	the	the	DET
gp-222	23	7	role	role	NOUN
gp-222	23	8	of	of	ADP
gp-222	23	9	digital	digital	ADJ
gp-222	23	10	marketing	marketing	NOUN
gp-222	23	11	in	in	ADP
gp-222	23	12	improving	improve	VERB
gp-222	23	13	msme	msme	NOUN
gp-222	23	14	performance	performance	NOUN
gp-222	23	15	but	but	CCONJ
gp-222	23	16	noted	note	VERB
gp-222	23	17	that	that	SCONJ
gp-222	23	18	many	many	ADJ
gp-222	23	19	enterprises	enterprise	NOUN
gp-222	23	20	struggle	struggle	VERB
gp-222	23	21	with	with	ADP
gp-222	23	22	digital	digital	ADJ
gp-222	23	23	adoption	adoption	NOUN
gp-222	23	24	due	due	ADP
gp-222	23	25	to	to	ADP
gp-222	23	26	resource	resource	NOUN
gp-222	23	27	constraints	constraint	NOUN
gp-222	23	28	.	.	PUNCT
gp-222	24	1	this	this	DET
gp-222	24	2	research	research	NOUN
gp-222	24	3	builds	build	VERB
gp-222	24	4	upon	upon	SCONJ
gp-222	24	5	these	these	DET
gp-222	24	6	findings	finding	NOUN
gp-222	24	7	by	by	ADP
gp-222	24	8	offering	offer	VERB
gp-222	24	9	a	a	DET
gp-222	24	10	comprehensive	comprehensive	ADJ
gp-222	24	11	analysis	analysis	NOUN
gp-222	24	12	of	of	ADP
gp-222	24	13	marketing	marketing	NOUN
gp-222	24	14	transformation	transformation	NOUN
gp-222	24	15	in	in	ADP
gp-222	24	16	msmes	msme	NOUN
gp-222	24	17	,	,	PUNCT
gp-222	24	18	focusing	focus	VERB
gp-222	24	19	on	on	ADP
gp-222	24	20	the	the	DET
gp-222	24	21	integration	integration	NOUN
gp-222	24	22	of	of	ADP
gp-222	24	23	digital	digital	ADJ
gp-222	24	24	tools	tool	NOUN
gp-222	24	25	and	and	CCONJ
gp-222	24	26	strategies	strategy	NOUN
gp-222	24	27	to	to	PART
gp-222	24	28	enhance	enhance	VERB
gp-222	24	29	sustainability	sustainability	NOUN
gp-222	24	30	and	and	CCONJ
gp-222	24	31	competitiveness	competitiveness	NOUN
gp-222	24	32	(	(	PUNCT
gp-222	24	33	dumitriu	dumitriu	ADV
gp-222	24	34	et	et	PROPN
gp-222	24	35	al	al	PROPN
gp-222	24	36	.	.	PROPN
gp-222	24	37	,	,	PUNCT
gp-222	24	38	2019	2019	NUM
gp-222	24	39	;	;	PUNCT
gp-222	24	40	gao	gao	PROPN
gp-222	24	41	et	et	PROPN
gp-222	24	42	al	al	PROPN
gp-222	24	43	.	.	PROPN
gp-222	24	44	,	,	PUNCT
gp-222	24	45	2023	2023	NUM
gp-222	24	46	)	)	PUNCT
gp-222	24	47	.	.	PUNCT
gp-222	25	1	the	the	DET
gp-222	25	2	novelty	novelty	NOUN
gp-222	25	3	lies	lie	VERB
gp-222	25	4	in	in	ADP
gp-222	25	5	synthesizing	synthesize	VERB
gp-222	25	6	existing	exist	VERB
gp-222	25	7	literature	literature	NOUN
gp-222	25	8	to	to	PART
gp-222	25	9	propose	propose	VERB
gp-222	25	10	a	a	DET
gp-222	25	11	holistic	holistic	ADJ
gp-222	25	12	framework	framework	NOUN
gp-222	25	13	for	for	ADP
gp-222	25	14	msme	msme	NOUN
gp-222	25	15	marketing	marketing	NOUN
gp-222	25	16	transformation	transformation	NOUN
gp-222	25	17	,	,	PUNCT
gp-222	25	18	addressing	address	VERB
gp-222	25	19	both	both	DET
gp-222	25	20	traditional	traditional	ADJ
gp-222	25	21	challenges	challenge	NOUN
gp-222	25	22	and	and	CCONJ
gp-222	25	23	opportunities	opportunity	NOUN
gp-222	25	24	presented	present	VERB
gp-222	25	25	by	by	ADP
gp-222	25	26	digitalization	digitalization	NOUN
gp-222	25	27	(	(	PUNCT
gp-222	25	28	florek	florek	PROPN
gp-222	25	29	-	-	PUNCT
gp-222	25	30	paszkowska	paszkowska	PROPN
gp-222	25	31	&	&	CCONJ
gp-222	25	32	ujwary	ujwary	PROPN
gp-222	25	33	-	-	PUNCT
gp-222	25	34	gil	gil	PROPN
gp-222	25	35	,	,	PUNCT
gp-222	25	36	2025	2025	NUM
gp-222	25	37	;	;	PUNCT
gp-222	25	38	hokmabadi	hokmabadi	NOUN
gp-222	25	39	et	et	PROPN
gp-222	25	40	al	al	PROPN
gp-222	25	41	.	.	PROPN
gp-222	25	42	,	,	PUNCT
gp-222	25	43	2024	2024	NUM
gp-222	25	44	)	)	PUNCT
gp-222	25	45	.	.	PUNCT
gp-222	26	1	this	this	DET
gp-222	26	2	study	study	NOUN
gp-222	26	3	aims	aim	VERB
gp-222	26	4	to	to	PART
gp-222	26	5	analyze	analyze	VERB
gp-222	26	6	the	the	DET
gp-222	26	7	transformation	transformation	NOUN
gp-222	26	8	of	of	ADP
gp-222	26	9	marketing	marketing	NOUN
gp-222	26	10	strategies	strategy	NOUN
gp-222	26	11	within	within	ADP
gp-222	26	12	micro	micro	NOUN
gp-222	26	13	,	,	PUNCT
gp-222	26	14	small	small	ADJ
gp-222	26	15	,	,	PUNCT
gp-222	26	16	and	and	CCONJ
gp-222	26	17	medium	medium	ADJ
gp-222	26	18	enterprises	enterprise	NOUN
gp-222	26	19	(	(	PUNCT
gp-222	26	20	msmes	msme	NOUN
gp-222	26	21	)	)	PUNCT
gp-222	26	22	to	to	PART
gp-222	26	23	enhance	enhance	VERB
gp-222	26	24	their	their	PRON
gp-222	26	25	sustainability	sustainability	NOUN
gp-222	26	26	and	and	CCONJ
gp-222	26	27	competitiveness	competitiveness	NOUN
gp-222	26	28	in	in	ADP
gp-222	26	29	the	the	DET
gp-222	26	30	digital	digital	ADJ
gp-222	26	31	era	era	NOUN
gp-222	26	32	.	.	PUNCT
gp-222	27	1	the	the	DET
gp-222	27	2	objectives	objective	NOUN
gp-222	27	3	are	be	AUX
gp-222	27	4	:	:	PUNCT
gp-222	27	5	(	(	PUNCT
gp-222	27	6	1	1	X
gp-222	27	7	)	)	PUNCT
gp-222	27	8	to	to	PART
gp-222	27	9	identify	identify	VERB
gp-222	27	10	key	key	ADJ
gp-222	27	11	components	component	NOUN
gp-222	27	12	of	of	ADP
gp-222	27	13	effective	effective	ADJ
gp-222	27	14	marketing	marketing	NOUN
gp-222	27	15	strategies	strategy	NOUN
gp-222	27	16	tailored	tailor	VERB
gp-222	27	17	to	to	ADP
gp-222	27	18	msmes	msme	NOUN
gp-222	27	19	;	;	PUNCT
gp-222	27	20	(	(	PUNCT
gp-222	27	21	2	2	X
gp-222	27	22	)	)	PUNCT
gp-222	27	23	to	to	PART
gp-222	27	24	examine	examine	VERB
gp-222	27	25	the	the	DET
gp-222	27	26	integration	integration	NOUN
gp-222	27	27	of	of	ADP
gp-222	27	28	digital	digital	ADJ
gp-222	27	29	technologies	technology	NOUN
gp-222	27	30	in	in	ADP
gp-222	27	31	marketing	marketing	NOUN
gp-222	27	32	practices	practice	NOUN
gp-222	27	33	;	;	PUNCT
gp-222	27	34	and	and	CCONJ
gp-222	27	35	(	(	PUNCT
gp-222	27	36	3	3	X
gp-222	27	37	)	)	PUNCT
gp-222	27	38	to	to	PART
gp-222	27	39	propose	propose	VERB
gp-222	27	40	strategic	strategic	ADJ
gp-222	27	41	recommendations	recommendation	NOUN
gp-222	27	42	for	for	SCONJ
gp-222	27	43	msmes	msme	NOUN
gp-222	27	44	to	to	PART
gp-222	27	45	adapt	adapt	VERB
gp-222	27	46	to	to	ADP
gp-222	27	47	evolving	evolve	VERB
gp-222	27	48	market	market	NOUN
gp-222	27	49	dynamics	dynamic	NOUN
gp-222	27	50	.	.	PUNCT
gp-222	28	1	the	the	DET
gp-222	28	2	benefits	benefit	NOUN
gp-222	28	3	of	of	ADP
gp-222	28	4	this	this	DET
gp-222	28	5	research	research	NOUN
gp-222	28	6	include	include	VERB
gp-222	28	7	providing	provide	VERB
gp-222	28	8	insights	insight	NOUN
gp-222	28	9	for	for	ADP
gp-222	28	10	msme	msme	NOUN
gp-222	28	11	stakeholders	stakeholder	NOUN
gp-222	28	12	to	to	PART
gp-222	28	13	develop	develop	VERB
gp-222	28	14	adaptive	adaptive	ADJ
gp-222	28	15	marketing	marketing	NOUN
gp-222	28	16	approaches	approach	NOUN
gp-222	28	17	,	,	PUNCT
gp-222	28	18	informing	inform	VERB
gp-222	28	19	policymakers	policymaker	NOUN
gp-222	28	20	on	on	ADP
gp-222	28	21	supporting	support	VERB
gp-222	28	22	msme	msme	NOUN
gp-222	28	23	digitalization	digitalization	NOUN
gp-222	28	24	,	,	PUNCT
gp-222	28	25	and	and	CCONJ
gp-222	28	26	contributing	contribute	VERB
gp-222	28	27	to	to	ADP
gp-222	28	28	the	the	DET
gp-222	28	29	academic	academic	ADJ
gp-222	28	30	discourse	discourse	NOUN
gp-222	28	31	on	on	ADP
gp-222	28	32	msme	msme	NOUN
gp-222	28	33	marketing	marketing	NOUN
gp-222	28	34	transformation	transformation	NOUN
gp-222	28	35	.	.	PUNCT
gp-222	29	1	research	research	NOUN
gp-222	29	2	methods	method	NOUN
gp-222	29	3	this	this	DET
gp-222	29	4	study	study	NOUN
gp-222	29	5	utilizes	utilize	VERB
gp-222	29	6	an	an	DET
gp-222	29	7	exploratory	exploratory	ADJ
gp-222	29	8	systematic	systematic	ADJ
gp-222	29	9	literature	literature	NOUN
gp-222	29	10	review	review	NOUN
gp-222	29	11	as	as	ADP
gp-222	29	12	its	its	PRON
gp-222	29	13	research	research	NOUN
gp-222	29	14	method	method	NOUN
gp-222	29	15	,	,	PUNCT
gp-222	29	16	chosen	choose	VERB
gp-222	29	17	to	to	PART
gp-222	29	18	investigate	investigate	VERB
gp-222	29	19	the	the	DET
gp-222	29	20	complex	complex	ADJ
gp-222	29	21	and	and	CCONJ
gp-222	29	22	multifaceted	multifaceted	ADJ
gp-222	29	23	topic	topic	NOUN
gp-222	29	24	of	of	ADP
gp-222	29	25	marketing	marketing	NOUN
gp-222	29	26	transformation	transformation	NOUN
gp-222	29	27	among	among	ADP
gp-222	29	28	micro	micro	PROPN
gp-222	29	29	,	,	PUNCT
gp-222	29	30	small	small	ADJ
gp-222	29	31	,	,	PUNCT
gp-222	29	32	and	and	CCONJ
gp-222	29	33	medium	medium	ADJ
gp-222	29	34	enterprises	enterprise	NOUN
gp-222	29	35	(	(	PUNCT
gp-222	29	36	msmes	msme	NOUN
gp-222	29	37	)	)	PUNCT
gp-222	29	38	in	in	ADP
gp-222	29	39	the	the	DET
gp-222	29	40	context	context	NOUN
gp-222	29	41	of	of	ADP
gp-222	29	42	sustainability	sustainability	NOUN
gp-222	29	43	.	.	PUNCT
gp-222	30	1	as	as	ADP
gp-222	30	2	an	an	DET
gp-222	30	3	exploratory	exploratory	ADJ
gp-222	30	4	study	study	NOUN
gp-222	30	5	,	,	PUNCT
gp-222	30	6	it	it	PRON
gp-222	30	7	aims	aim	VERB
gp-222	30	8	to	to	PART
gp-222	30	9	build	build	VERB
gp-222	30	10	conceptual	conceptual	ADJ
gp-222	30	11	insights	insight	NOUN
gp-222	30	12	rather	rather	ADV
gp-222	30	13	than	than	ADP
gp-222	30	14	test	test	NOUN
gp-222	30	15	hypotheses	hypothesis	NOUN
gp-222	30	16	,	,	PUNCT
gp-222	30	17	making	make	VERB
gp-222	30	18	it	it	PRON
gp-222	30	19	suitable	suitable	ADJ
gp-222	30	20	for	for	ADP
gp-222	30	21	addressing	address	VERB
gp-222	30	22	emerging	emerge	VERB
gp-222	30	23	and	and	CCONJ
gp-222	30	24	under	under	ADV
gp-222	30	25	-	-	PUNCT
gp-222	30	26	researched	research	VERB
gp-222	30	27	areas	area	NOUN
gp-222	30	28	.	.	PUNCT
gp-222	31	1	the	the	DET
gp-222	31	2	research	research	NOUN
gp-222	31	3	population	population	NOUN
gp-222	31	4	comprises	comprise	VERB
gp-222	31	5	peer	peer	NOUN
gp-222	31	6	-	-	PUNCT
gp-222	31	7	reviewed	review	VERB
gp-222	31	8	articles	article	NOUN
gp-222	31	9	,	,	PUNCT
gp-222	31	10	academic	academic	ADJ
gp-222	31	11	journals	journal	NOUN
gp-222	31	12	,	,	PUNCT
gp-222	31	13	conference	conference	NOUN
gp-222	31	14	papers	paper	NOUN
gp-222	31	15	,	,	PUNCT
gp-222	31	16	and	and	CCONJ
gp-222	31	17	institutional	institutional	ADJ
gp-222	31	18	reports	report	NOUN
gp-222	31	19	related	relate	VERB
gp-222	31	20	to	to	ADP
gp-222	31	21	msme	msme	NOUN
gp-222	31	22	marketing	marketing	NOUN
gp-222	31	23	,	,	PUNCT
gp-222	31	24	sustainability	sustainability	NOUN
gp-222	31	25	,	,	PUNCT
gp-222	31	26	digitalization	digitalization	NOUN
gp-222	31	27	,	,	PUNCT
gp-222	31	28	and	and	CCONJ
gp-222	31	29	business	business	NOUN
gp-222	31	30	strategy	strategy	NOUN
gp-222	31	31	.	.	PUNCT
gp-222	32	1	the	the	DET
gp-222	32	2	sampling	sample	VERB
gp-222	32	3	technique	technique	NOUN
gp-222	32	4	employed	employ	VERB
gp-222	32	5	is	be	AUX
gp-222	32	6	purposive	purposive	ADJ
gp-222	32	7	sampling	sampling	NOUN
gp-222	32	8	,	,	PUNCT
gp-222	32	9	where	where	SCONJ
gp-222	32	10	studies	study	NOUN
gp-222	32	11	are	be	AUX
gp-222	32	12	selected	select	VERB
gp-222	32	13	based	base	VERB
gp-222	32	14	on	on	ADP
gp-222	32	15	their	their	PRON
gp-222	32	16	relevance	relevance	NOUN
gp-222	32	17	to	to	ADP
gp-222	32	18	the	the	DET
gp-222	32	19	research	research	NOUN
gp-222	32	20	questions	question	NOUN
gp-222	32	21	and	and	CCONJ
gp-222	32	22	american	american	ADJ
gp-222	32	23	journal	journal	PROPN
gp-222	32	24	of	of	ADP
gp-222	32	25	economic	economic	ADJ
gp-222	32	26	and	and	CCONJ
gp-222	32	27	management	management	NOUN
gp-222	32	28	business	business	NOUN
gp-222	32	29	vol	vol	NOUN
gp-222	32	30	.	.	PROPN
gp-222	33	1	4	4	NUM
gp-222	34	1	no	no	NOUN
gp-222	34	2	.	.	NOUN
gp-222	34	3	5	5	NUM
gp-222	34	4	may	may	AUX
gp-222	34	5	2025	2025	NUM
gp-222	34	6	445	445	NUM
gp-222	34	7	alignment	alignment	NOUN
gp-222	34	8	with	with	ADP
gp-222	34	9	inclusion	inclusion	NOUN
gp-222	34	10	criteria	criterion	NOUN
gp-222	34	11	such	such	ADJ
gp-222	34	12	as	as	ADP
gp-222	34	13	publication	publication	NOUN
gp-222	34	14	in	in	ADP
gp-222	34	15	reputable	reputable	ADJ
gp-222	34	16	academic	academic	ADJ
gp-222	34	17	databases	database	NOUN
gp-222	34	18	(	(	PUNCT
gp-222	34	19	e.g.	e.g.	ADV
gp-222	34	20	,	,	PUNCT
gp-222	34	21	scopus	scopus	PROPN
gp-222	34	22	,	,	PUNCT
gp-222	34	23	google	google	PROPN
gp-222	34	24	scholar	scholar	NOUN
gp-222	34	25	,	,	PUNCT
gp-222	34	26	sciencedirect	sciencedirect	PROPN
gp-222	34	27	)	)	PUNCT
gp-222	34	28	and	and	CCONJ
gp-222	34	29	availability	availability	NOUN
gp-222	34	30	in	in	ADP
gp-222	34	31	english	english	PROPN
gp-222	34	32	.	.	PUNCT
gp-222	35	1	the	the	DET
gp-222	35	2	data	data	NOUN
gp-222	35	3	collection	collection	NOUN
gp-222	35	4	technique	technique	NOUN
gp-222	35	5	involves	involve	VERB
gp-222	35	6	a	a	DET
gp-222	35	7	structured	structured	ADJ
gp-222	35	8	review	review	NOUN
gp-222	35	9	procedure	procedure	NOUN
gp-222	35	10	guided	guide	VERB
gp-222	35	11	by	by	ADP
gp-222	35	12	the	the	DET
gp-222	35	13	preferred	preferred	ADJ
gp-222	35	14	reporting	reporting	NOUN
gp-222	35	15	items	item	NOUN
gp-222	35	16	for	for	ADP
gp-222	35	17	systematic	systematic	ADJ
gp-222	35	18	reviews	review	NOUN
gp-222	35	19	and	and	CCONJ
gp-222	35	20	meta	meta	NOUN
gp-222	35	21	-	-	PUNCT
gp-222	35	22	analyses	analysis	NOUN
gp-222	35	23	(	(	PUNCT
gp-222	35	24	prisma	prisma	NOUN
gp-222	35	25	)	)	PUNCT
gp-222	35	26	framework	framework	NOUN
gp-222	35	27	.	.	PUNCT
gp-222	36	1	the	the	DET
gp-222	36	2	review	review	NOUN
gp-222	36	3	process	process	NOUN
gp-222	36	4	includes	include	VERB
gp-222	36	5	the	the	DET
gp-222	36	6	identification	identification	NOUN
gp-222	36	7	of	of	ADP
gp-222	36	8	keywords	keyword	NOUN
gp-222	36	9	such	such	ADJ
gp-222	36	10	as	as	ADP
gp-222	36	11	“	"	PUNCT
gp-222	36	12	msmes	msme	NOUN
gp-222	36	13	,	,	PUNCT
gp-222	36	14	”	"	PUNCT
gp-222	36	15	“	"	PUNCT
gp-222	36	16	marketing	marketing	NOUN
gp-222	36	17	transformation	transformation	NOUN
gp-222	36	18	,	,	PUNCT
gp-222	36	19	”	"	PUNCT
gp-222	36	20	“	"	PUNCT
gp-222	36	21	sustainability	sustainability	NOUN
gp-222	36	22	,	,	PUNCT
gp-222	36	23	”	"	PUNCT
gp-222	36	24	“	"	PUNCT
gp-222	36	25	digital	digital	ADJ
gp-222	36	26	marketing	marketing	NOUN
gp-222	36	27	,	,	PUNCT
gp-222	36	28	”	"	PUNCT
gp-222	36	29	and	and	CCONJ
gp-222	36	30	“	"	PUNCT
gp-222	36	31	strategic	strategic	ADJ
gp-222	36	32	adaptation	adaptation	NOUN
gp-222	36	33	.	.	PUNCT
gp-222	36	34	”	"	PUNCT
gp-222	37	1	initial	initial	ADJ
gp-222	37	2	screening	screening	NOUN
gp-222	37	3	is	be	AUX
gp-222	37	4	followed	follow	VERB
gp-222	37	5	by	by	ADP
gp-222	37	6	a	a	DET
gp-222	37	7	full	full	ADJ
gp-222	37	8	-	-	PUNCT
gp-222	37	9	text	text	NOUN
gp-222	37	10	assessment	assessment	NOUN
gp-222	37	11	of	of	ADP
gp-222	37	12	eligible	eligible	ADJ
gp-222	37	13	publications	publication	NOUN
gp-222	37	14	.	.	PUNCT
gp-222	38	1	the	the	DET
gp-222	38	2	research	research	NOUN
gp-222	38	3	instrument	instrument	NOUN
gp-222	38	4	is	be	AUX
gp-222	38	5	a	a	DET
gp-222	38	6	data	data	NOUN
gp-222	38	7	extraction	extraction	NOUN
gp-222	38	8	matrix	matrix	NOUN
gp-222	38	9	used	use	VERB
gp-222	38	10	to	to	PART
gp-222	38	11	code	code	VERB
gp-222	38	12	,	,	PUNCT
gp-222	38	13	organize	organize	VERB
gp-222	38	14	,	,	PUNCT
gp-222	38	15	and	and	CCONJ
gp-222	38	16	synthesize	synthesize	VERB
gp-222	38	17	key	key	ADJ
gp-222	38	18	themes	theme	NOUN
gp-222	38	19	,	,	PUNCT
gp-222	38	20	strategies	strategy	NOUN
gp-222	38	21	,	,	PUNCT
gp-222	38	22	and	and	CCONJ
gp-222	38	23	case	case	NOUN
gp-222	38	24	-	-	PUNCT
gp-222	38	25	based	base	VERB
gp-222	38	26	evidence	evidence	NOUN
gp-222	38	27	.	.	PUNCT
gp-222	39	1	to	to	PART
gp-222	39	2	ensure	ensure	VERB
gp-222	39	3	validity	validity	NOUN
gp-222	39	4	,	,	PUNCT
gp-222	39	5	triangulation	triangulation	NOUN
gp-222	39	6	is	be	AUX
gp-222	39	7	applied	apply	VERB
gp-222	39	8	by	by	ADP
gp-222	39	9	comparing	compare	VERB
gp-222	39	10	findings	finding	NOUN
gp-222	39	11	across	across	ADP
gp-222	39	12	various	various	ADJ
gp-222	39	13	disciplines	discipline	NOUN
gp-222	39	14	and	and	CCONJ
gp-222	39	15	geographic	geographic	ADJ
gp-222	39	16	regions	region	NOUN
gp-222	39	17	.	.	PUNCT
gp-222	40	1	reliability	reliability	NOUN
gp-222	40	2	is	be	AUX
gp-222	40	3	enhanced	enhance	VERB
gp-222	40	4	through	through	ADP
gp-222	40	5	peer	peer	NOUN
gp-222	40	6	debriefing	debriefing	NOUN
gp-222	40	7	and	and	CCONJ
gp-222	40	8	the	the	DET
gp-222	40	9	consistent	consistent	ADJ
gp-222	40	10	application	application	NOUN
gp-222	40	11	of	of	ADP
gp-222	40	12	inclusion	inclusion	NOUN
gp-222	40	13	and	and	CCONJ
gp-222	40	14	exclusion	exclusion	NOUN
gp-222	40	15	criteria	criterion	NOUN
gp-222	40	16	throughout	throughout	ADP
gp-222	40	17	the	the	DET
gp-222	40	18	review	review	NOUN
gp-222	40	19	process	process	NOUN
gp-222	40	20	.	.	PUNCT
gp-222	41	1	the	the	DET
gp-222	41	2	data	datum	NOUN
gp-222	41	3	analysis	analysis	NOUN
gp-222	41	4	technique	technique	NOUN
gp-222	41	5	is	be	AUX
gp-222	41	6	qualitative	qualitative	ADJ
gp-222	41	7	thematic	thematic	ADJ
gp-222	41	8	analysis	analysis	NOUN
gp-222	41	9	,	,	PUNCT
gp-222	41	10	supported	support	VERB
gp-222	41	11	by	by	ADP
gp-222	41	12	nvivo	nvivo	ADJ
gp-222	41	13	12	12	NUM
gp-222	41	14	software	software	NOUN
gp-222	41	15	to	to	PART
gp-222	41	16	manage	manage	VERB
gp-222	41	17	,	,	PUNCT
gp-222	41	18	code	code	NOUN
gp-222	41	19	,	,	PUNCT
gp-222	41	20	and	and	CCONJ
gp-222	41	21	categorize	categorize	VERB
gp-222	41	22	the	the	DET
gp-222	41	23	extracted	extract	VERB
gp-222	41	24	data	datum	NOUN
gp-222	41	25	.	.	PUNCT
gp-222	42	1	the	the	DET
gp-222	42	2	procedure	procedure	NOUN
gp-222	42	3	involves	involve	VERB
gp-222	42	4	open	open	ADJ
gp-222	42	5	coding	code	VERB
gp-222	42	6	to	to	PART
gp-222	42	7	identify	identify	VERB
gp-222	42	8	recurring	recur	VERB
gp-222	42	9	patterns	pattern	NOUN
gp-222	42	10	,	,	PUNCT
gp-222	42	11	axial	axial	ADJ
gp-222	42	12	coding	coding	NOUN
gp-222	42	13	to	to	PART
gp-222	42	14	establish	establish	VERB
gp-222	42	15	relationships	relationship	NOUN
gp-222	42	16	between	between	ADP
gp-222	42	17	themes	theme	NOUN
gp-222	42	18	,	,	PUNCT
gp-222	42	19	and	and	CCONJ
gp-222	42	20	selective	selective	ADJ
gp-222	42	21	coding	coding	NOUN
gp-222	42	22	to	to	PART
gp-222	42	23	highlight	highlight	VERB
gp-222	42	24	core	core	NOUN
gp-222	42	25	findings	finding	NOUN
gp-222	42	26	that	that	PRON
gp-222	42	27	address	address	VERB
gp-222	42	28	the	the	DET
gp-222	42	29	research	research	NOUN
gp-222	42	30	objectives	objective	NOUN
gp-222	42	31	.	.	PUNCT
gp-222	43	1	the	the	DET
gp-222	43	2	synthesis	synthesis	NOUN
gp-222	43	3	is	be	AUX
gp-222	43	4	designed	design	VERB
gp-222	43	5	to	to	PART
gp-222	43	6	generate	generate	VERB
gp-222	43	7	a	a	DET
gp-222	43	8	conceptual	conceptual	ADJ
gp-222	43	9	framework	framework	NOUN
gp-222	43	10	outlining	outline	VERB
gp-222	43	11	strategic	strategic	ADJ
gp-222	43	12	pathways	pathway	NOUN
gp-222	43	13	for	for	ADP
gp-222	43	14	marketing	marketing	NOUN
gp-222	43	15	transformation	transformation	NOUN
gp-222	43	16	in	in	ADP
gp-222	43	17	msmes	msme	NOUN
gp-222	43	18	,	,	PUNCT
gp-222	43	19	while	while	SCONJ
gp-222	43	20	also	also	ADV
gp-222	43	21	providing	provide	VERB
gp-222	43	22	practical	practical	ADJ
gp-222	43	23	insights	insight	NOUN
gp-222	43	24	and	and	CCONJ
gp-222	43	25	recommendations	recommendation	NOUN
gp-222	43	26	for	for	ADP
gp-222	43	27	business	business	NOUN
gp-222	43	28	practitioners	practitioner	NOUN
gp-222	43	29	,	,	PUNCT
gp-222	43	30	policymakers	policymaker	NOUN
gp-222	43	31	,	,	PUNCT
gp-222	43	32	and	and	CCONJ
gp-222	43	33	future	future	ADJ
gp-222	43	34	researchers	researcher	NOUN
gp-222	43	35	.	.	PUNCT
gp-222	44	1	this	this	DET
gp-222	44	2	methodological	methodological	ADJ
gp-222	44	3	approach	approach	NOUN
gp-222	44	4	enables	enable	VERB
gp-222	44	5	a	a	DET
gp-222	44	6	rigorous	rigorous	ADJ
gp-222	44	7	and	and	CCONJ
gp-222	44	8	nuanced	nuanced	ADJ
gp-222	44	9	understanding	understanding	NOUN
gp-222	44	10	of	of	ADP
gp-222	44	11	the	the	DET
gp-222	44	12	evolving	evolve	VERB
gp-222	44	13	landscape	landscape	NOUN
gp-222	44	14	of	of	ADP
gp-222	44	15	msme	msme	NOUN
gp-222	44	16	marketing	marketing	NOUN
gp-222	44	17	and	and	CCONJ
gp-222	44	18	its	its	PRON
gp-222	44	19	implications	implication	NOUN
gp-222	44	20	for	for	ADP
gp-222	44	21	long	long	ADJ
gp-222	44	22	-	-	PUNCT
gp-222	44	23	term	term	NOUN
gp-222	44	24	sustainability	sustainability	NOUN
gp-222	44	25	.	.	PUNCT
gp-222	45	1	result	result	NOUN
gp-222	45	2	and	and	CCONJ
gp-222	45	3	discussion	discussion	NOUN
gp-222	45	4	marketing	marketing	NOUN
gp-222	45	5	strategies	strategy	NOUN
gp-222	45	6	for	for	ADP
gp-222	45	7	msmes	msme	NOUN
gp-222	45	8	:	:	PUNCT
gp-222	45	9	theory	theory	NOUN
gp-222	45	10	and	and	CCONJ
gp-222	45	11	practice	practice	VERB
gp-222	45	12	numerous	numerous	ADJ
gp-222	45	13	academic	academic	ADJ
gp-222	45	14	and	and	CCONJ
gp-222	45	15	empirical	empirical	ADJ
gp-222	45	16	studies	study	NOUN
gp-222	45	17	underscore	underscore	VERB
gp-222	45	18	the	the	DET
gp-222	45	19	critical	critical	ADJ
gp-222	45	20	role	role	NOUN
gp-222	45	21	of	of	ADP
gp-222	45	22	systematically	systematically	ADV
gp-222	45	23	designed	design	VERB
gp-222	45	24	and	and	CCONJ
gp-222	45	25	well	well	ADV
gp-222	45	26	-	-	PUNCT
gp-222	45	27	targeted	target	VERB
gp-222	45	28	marketing	marketing	NOUN
gp-222	45	29	strategies	strategy	NOUN
gp-222	45	30	in	in	ADP
gp-222	45	31	enhancing	enhance	VERB
gp-222	45	32	the	the	DET
gp-222	45	33	competitive	competitive	ADJ
gp-222	45	34	advantage	advantage	NOUN
gp-222	45	35	of	of	ADP
gp-222	45	36	micro	micro	NOUN
gp-222	45	37	,	,	PUNCT
gp-222	45	38	small	small	ADJ
gp-222	45	39	,	,	PUNCT
gp-222	45	40	and	and	CCONJ
gp-222	45	41	medium	medium	ADJ
gp-222	45	42	enterprises	enterprise	NOUN
gp-222	45	43	(	(	PUNCT
gp-222	45	44	msmes	msme	NOUN
gp-222	45	45	)	)	PUNCT
gp-222	45	46	amidst	amidst	ADP
gp-222	45	47	an	an	DET
gp-222	45	48	increasingly	increasingly	ADV
gp-222	45	49	dynamic	dynamic	ADJ
gp-222	45	50	market	market	NOUN
gp-222	45	51	landscape	landscape	NOUN
gp-222	45	52	.	.	PUNCT
gp-222	46	1	these	these	DET
gp-222	46	2	strategies	strategy	NOUN
gp-222	46	3	typically	typically	ADV
gp-222	46	4	encompass	encompass	VERB
gp-222	46	5	innovation	innovation	NOUN
gp-222	46	6	in	in	ADP
gp-222	46	7	product	product	NOUN
gp-222	46	8	development	development	NOUN
gp-222	46	9	,	,	PUNCT
gp-222	46	10	purposeful	purposeful	ADJ
gp-222	46	11	and	and	CCONJ
gp-222	46	12	effective	effective	ADJ
gp-222	46	13	consumer	consumer	NOUN
gp-222	46	14	communication	communication	NOUN
gp-222	46	15	,	,	PUNCT
gp-222	46	16	as	as	ADV
gp-222	46	17	well	well	ADV
gp-222	46	18	as	as	ADP
gp-222	46	19	a	a	DET
gp-222	46	20	focus	focus	NOUN
gp-222	46	21	on	on	ADP
gp-222	46	22	product	product	NOUN
gp-222	46	23	differentiation	differentiation	NOUN
gp-222	46	24	or	or	CCONJ
gp-222	46	25	uniqueness	uniqueness	NOUN
gp-222	46	26	as	as	ADP
gp-222	46	27	a	a	DET
gp-222	46	28	competitive	competitive	ADJ
gp-222	46	29	lever	lever	NOUN
gp-222	46	30	.	.	PUNCT
gp-222	47	1	in	in	ADP
gp-222	47	2	various	various	ADJ
gp-222	47	3	international	international	ADJ
gp-222	47	4	contexts	context	NOUN
gp-222	47	5	,	,	PUNCT
gp-222	47	6	such	such	ADJ
gp-222	47	7	as	as	ADP
gp-222	47	8	research	research	NOUN
gp-222	47	9	conducted	conduct	VERB
gp-222	47	10	on	on	ADP
gp-222	47	11	msmes	msme	NOUN
gp-222	47	12	in	in	ADP
gp-222	47	13	colombia	colombia	PROPN
gp-222	47	14	,	,	PUNCT
gp-222	47	15	the	the	DET
gp-222	47	16	integration	integration	NOUN
gp-222	47	17	of	of	ADP
gp-222	47	18	these	these	DET
gp-222	47	19	strategic	strategic	ADJ
gp-222	47	20	components	component	NOUN
gp-222	47	21	in	in	ADP
gp-222	47	22	a	a	DET
gp-222	47	23	cohesive	cohesive	ADJ
gp-222	47	24	and	and	CCONJ
gp-222	47	25	mutually	mutually	ADV
gp-222	47	26	reinforcing	reinforce	VERB
gp-222	47	27	manner	manner	NOUN
gp-222	47	28	has	have	AUX
gp-222	47	29	been	be	AUX
gp-222	47	30	shown	show	VERB
gp-222	47	31	to	to	PART
gp-222	47	32	yield	yield	VERB
gp-222	47	33	positive	positive	ADJ
gp-222	47	34	outcomes	outcome	NOUN
gp-222	47	35	for	for	ADP
gp-222	47	36	overall	overall	ADJ
gp-222	47	37	business	business	NOUN
gp-222	47	38	performance	performance	NOUN
gp-222	47	39	.	.	PUNCT
gp-222	48	1	specifically	specifically	ADV
gp-222	48	2	,	,	PUNCT
gp-222	48	3	when	when	SCONJ
gp-222	48	4	product	product	NOUN
gp-222	48	5	innovation	innovation	NOUN
gp-222	48	6	is	be	AUX
gp-222	48	7	aligned	align	VERB
gp-222	48	8	with	with	ADP
gp-222	48	9	responsive	responsive	ADJ
gp-222	48	10	communication	communication	NOUN
gp-222	48	11	and	and	CCONJ
gp-222	48	12	the	the	DET
gp-222	48	13	delivery	delivery	NOUN
gp-222	48	14	of	of	ADP
gp-222	48	15	distinct	distinct	ADJ
gp-222	48	16	product	product	NOUN
gp-222	48	17	value	value	NOUN
gp-222	48	18	,	,	PUNCT
gp-222	48	19	enterprises	enterprise	NOUN
gp-222	48	20	are	be	AUX
gp-222	48	21	more	more	ADV
gp-222	48	22	likely	likely	ADJ
gp-222	48	23	to	to	PART
gp-222	48	24	establish	establish	VERB
gp-222	48	25	a	a	DET
gp-222	48	26	robust	robust	ADJ
gp-222	48	27	competitive	competitive	ADJ
gp-222	48	28	position	position	NOUN
gp-222	48	29	in	in	ADP
gp-222	48	30	the	the	DET
gp-222	48	31	eyes	eye	NOUN
gp-222	48	32	of	of	ADP
gp-222	48	33	both	both	DET
gp-222	48	34	consumers	consumer	NOUN
gp-222	48	35	and	and	CCONJ
gp-222	48	36	broader	broad	ADJ
gp-222	48	37	market	market	NOUN
gp-222	48	38	segments	segment	NOUN
gp-222	48	39	(	(	PUNCT
gp-222	48	40	gomez	gomez	NOUN
gp-222	48	41	,	,	PUNCT
gp-222	48	42	2023	2023	NUM
gp-222	48	43	)	)	PUNCT
gp-222	48	44	.	.	PUNCT
gp-222	49	1	this	this	DET
gp-222	49	2	finding	finding	NOUN
gp-222	49	3	highlights	highlight	VERB
gp-222	49	4	the	the	DET
gp-222	49	5	importance	importance	NOUN
gp-222	49	6	of	of	ADP
gp-222	49	7	adopting	adopt	VERB
gp-222	49	8	an	an	DET
gp-222	49	9	integrative	integrative	ADJ
gp-222	49	10	approach	approach	NOUN
gp-222	49	11	in	in	ADP
gp-222	49	12	marketing	marketing	NOUN
gp-222	49	13	strategy	strategy	NOUN
gp-222	49	14	implementation	implementation	NOUN
gp-222	49	15	to	to	PART
gp-222	49	16	build	build	VERB
gp-222	49	17	sustainable	sustainable	ADJ
gp-222	49	18	competitive	competitive	ADJ
gp-222	49	19	advantages	advantage	NOUN
gp-222	49	20	for	for	ADP
gp-222	49	21	msmes	msme	NOUN
gp-222	49	22	.	.	PUNCT
gp-222	50	1	furthermore	furthermore	ADV
gp-222	50	2	,	,	PUNCT
gp-222	50	3	the	the	DET
gp-222	50	4	marketing	marketing	NOUN
gp-222	50	5	mix	mix	NOUN
gp-222	50	6	framework	framework	NOUN
gp-222	50	7	—	—	PUNCT
gp-222	50	8	commonly	commonly	ADV
gp-222	50	9	referred	refer	VERB
gp-222	50	10	to	to	ADP
gp-222	50	11	as	as	SCONJ
gp-222	50	12	the	the	DET
gp-222	50	13	7ps	7ps	ADJ
gp-222	50	14	model	model	NOUN
gp-222	50	15	,	,	PUNCT
gp-222	50	16	comprising	comprising	NOUN
gp-222	50	17	product	product	NOUN
gp-222	50	18	,	,	PUNCT
gp-222	50	19	price	price	NOUN
gp-222	50	20	,	,	PUNCT
gp-222	50	21	place	place	NOUN
gp-222	50	22	,	,	PUNCT
gp-222	50	23	promotion	promotion	NOUN
gp-222	50	24	,	,	PUNCT
gp-222	50	25	process	process	NOUN
gp-222	50	26	,	,	PUNCT
gp-222	50	27	people	people	NOUN
gp-222	50	28	,	,	PUNCT
gp-222	50	29	and	and	CCONJ
gp-222	50	30	physical	physical	ADJ
gp-222	50	31	evidence	evidence	NOUN
gp-222	50	32	—	—	PUNCT
gp-222	50	33	has	have	AUX
gp-222	50	34	been	be	AUX
gp-222	50	35	identified	identify	VERB
gp-222	50	36	as	as	ADP
gp-222	50	37	a	a	DET
gp-222	50	38	strategic	strategic	ADJ
gp-222	50	39	tool	tool	NOUN
gp-222	50	40	capable	capable	ADJ
gp-222	50	41	of	of	ADP
gp-222	50	42	optimizing	optimize	VERB
gp-222	50	43	sales	sale	NOUN
gp-222	50	44	performance	performance	NOUN
gp-222	50	45	within	within	ADP
gp-222	50	46	the	the	DET
gp-222	50	47	micro	micro	ADJ
gp-222	50	48	and	and	CCONJ
gp-222	50	49	small	small	ADJ
gp-222	50	50	business	business	NOUN
gp-222	50	51	sector	sector	NOUN
gp-222	50	52	.	.	PUNCT
gp-222	51	1	according	accord	VERB
gp-222	51	2	to	to	ADP
gp-222	51	3	findings	finding	NOUN
gp-222	51	4	by	by	ADP
gp-222	51	5	ali	ali	PROPN
gp-222	51	6	,	,	PUNCT
gp-222	51	7	ameen	ameen	NOUN
gp-222	51	8	,	,	PUNCT
gp-222	51	9	and	and	CCONJ
gp-222	51	10	tirwanshi	tirwanshi	NOUN
gp-222	51	11	(	(	PUNCT
gp-222	51	12	2024	2024	NUM
gp-222	51	13	)	)	PUNCT
gp-222	51	14	,	,	PUNCT
gp-222	51	15	a	a	DET
gp-222	51	16	comprehensive	comprehensive	ADJ
gp-222	51	17	application	application	NOUN
gp-222	51	18	of	of	ADP
gp-222	51	19	all	all	DET
gp-222	51	20	seven	seven	NUM
gp-222	51	21	elements	element	NOUN
gp-222	51	22	contributes	contribute	VERB
gp-222	51	23	to	to	ADP
gp-222	51	24	a	a	DET
gp-222	51	25	cohesive	cohesive	ADJ
gp-222	51	26	and	and	CCONJ
gp-222	51	27	consistent	consistent	ADJ
gp-222	51	28	customer	customer	NOUN
gp-222	51	29	experience	experience	NOUN
gp-222	51	30	,	,	PUNCT
gp-222	51	31	which	which	PRON
gp-222	51	32	in	in	ADP
gp-222	51	33	turn	turn	NOUN
gp-222	51	34	fosters	foster	VERB
gp-222	51	35	long	long	ADJ
gp-222	51	36	-	-	PUNCT
gp-222	51	37	term	term	NOUN
gp-222	51	38	brand	brand	NOUN
gp-222	51	39	loyalty	loyalty	NOUN
gp-222	51	40	.	.	PUNCT
gp-222	52	1	in	in	ADP
gp-222	52	2	essence	essence	NOUN
gp-222	52	3	,	,	PUNCT
gp-222	52	4	the	the	DET
gp-222	52	5	7ps	7ps	ADJ
gp-222	52	6	marketing	marketing	NOUN
gp-222	52	7	mix	mix	NOUN
gp-222	52	8	serves	serve	VERB
gp-222	52	9	not	not	PART
gp-222	52	10	only	only	ADV
gp-222	52	11	as	as	ADP
gp-222	52	12	a	a	DET
gp-222	52	13	means	means	NOUN
gp-222	52	14	of	of	ADP
gp-222	52	15	reaching	reach	VERB
gp-222	52	16	target	target	NOUN
gp-222	52	17	customers	customer	NOUN
gp-222	52	18	but	but	CCONJ
gp-222	52	19	also	also	ADV
gp-222	52	20	as	as	ADP
gp-222	52	21	a	a	DET
gp-222	52	22	foundation	foundation	NOUN
gp-222	52	23	for	for	ADP
gp-222	52	24	building	build	VERB
gp-222	52	25	strong	strong	ADJ
gp-222	52	26	and	and	CCONJ
gp-222	52	27	enduring	endure	VERB
gp-222	52	28	relationships	relationship	NOUN
gp-222	52	29	between	between	ADP
gp-222	52	30	entrepreneurs	entrepreneur	NOUN
gp-222	52	31	and	and	CCONJ
gp-222	52	32	their	their	PRON
gp-222	52	33	clientele	clientele	NOUN
gp-222	52	34	.	.	PUNCT
gp-222	53	1	american	american	PROPN
gp-222	53	2	journal	journal	PROPN
gp-222	53	3	of	of	ADP
gp-222	53	4	economic	economic	ADJ
gp-222	53	5	and	and	CCONJ
gp-222	53	6	management	management	NOUN
gp-222	53	7	business	business	NOUN
gp-222	53	8	vol	vol	NOUN
gp-222	53	9	.	.	PROPN
gp-222	54	1	4	4	NUM
gp-222	54	2	no	no	NOUN
gp-222	54	3	.	.	NOUN
gp-222	54	4	5	5	NUM
gp-222	54	5	may	may	AUX
gp-222	54	6	2025	2025	NUM
gp-222	54	7	446	446	NUM
gp-222	54	8	nevertheless	nevertheless	ADV
gp-222	54	9	,	,	PUNCT
gp-222	54	10	empirical	empirical	ADJ
gp-222	54	11	realities	reality	NOUN
gp-222	54	12	on	on	ADP
gp-222	54	13	the	the	DET
gp-222	54	14	ground	ground	NOUN
gp-222	54	15	reveal	reveal	VERB
gp-222	54	16	persistent	persistent	ADJ
gp-222	54	17	challenges	challenge	NOUN
gp-222	54	18	,	,	PUNCT
gp-222	54	19	particularly	particularly	ADV
gp-222	54	20	for	for	ADP
gp-222	54	21	msmes	msme	NOUN
gp-222	54	22	operating	operate	VERB
gp-222	54	23	in	in	ADP
gp-222	54	24	rural	rural	ADJ
gp-222	54	25	regions	region	NOUN
gp-222	54	26	.	.	PUNCT
gp-222	55	1	a	a	DET
gp-222	55	2	significant	significant	ADJ
gp-222	55	3	barrier	barrier	NOUN
gp-222	55	4	lies	lie	VERB
gp-222	55	5	in	in	ADP
gp-222	55	6	the	the	DET
gp-222	55	7	limited	limited	ADJ
gp-222	55	8	technical	technical	ADJ
gp-222	55	9	knowledge	knowledge	NOUN
gp-222	55	10	and	and	CCONJ
gp-222	55	11	managerial	managerial	ADJ
gp-222	55	12	skills	skill	NOUN
gp-222	55	13	required	require	VERB
gp-222	55	14	to	to	PART
gp-222	55	15	effectively	effectively	ADV
gp-222	55	16	implement	implement	VERB
gp-222	55	17	modern	modern	ADJ
gp-222	55	18	marketing	marketing	NOUN
gp-222	55	19	strategies	strategy	NOUN
gp-222	55	20	.	.	PUNCT
gp-222	56	1	research	research	NOUN
gp-222	56	2	by	by	ADP
gp-222	56	3	lekhanya	lekhanya	NOUN
gp-222	56	4	and	and	CCONJ
gp-222	56	5	mason	mason	PROPN
gp-222	56	6	(	(	PUNCT
gp-222	56	7	2013	2013	NUM
gp-222	56	8	)	)	PUNCT
gp-222	56	9	illustrates	illustrate	VERB
gp-222	56	10	that	that	SCONJ
gp-222	56	11	many	many	ADJ
gp-222	56	12	rural	rural	ADJ
gp-222	56	13	entrepreneurs	entrepreneur	NOUN
gp-222	56	14	continue	continue	VERB
gp-222	56	15	to	to	PART
gp-222	56	16	rely	rely	VERB
gp-222	56	17	on	on	ADP
gp-222	56	18	traditional	traditional	ADJ
gp-222	56	19	methods	method	NOUN
gp-222	56	20	such	such	ADJ
gp-222	56	21	as	as	ADP
gp-222	56	22	word	word	NOUN
gp-222	56	23	-	-	PUNCT
gp-222	56	24	of	of	ADP
gp-222	56	25	-	-	PUNCT
gp-222	56	26	mouth	mouth	NOUN
gp-222	56	27	promotion	promotion	NOUN
gp-222	56	28	and	and	CCONJ
gp-222	56	29	direct	direct	ADJ
gp-222	56	30	selling	selling	NOUN
gp-222	56	31	within	within	ADP
gp-222	56	32	local	local	ADJ
gp-222	56	33	communities	community	NOUN
gp-222	56	34	.	.	PUNCT
gp-222	57	1	the	the	DET
gp-222	57	2	underutilization	underutilization	NOUN
gp-222	57	3	of	of	ADP
gp-222	57	4	digital	digital	ADJ
gp-222	57	5	technologies	technology	NOUN
gp-222	57	6	and	and	CCONJ
gp-222	57	7	online	online	ADJ
gp-222	57	8	marketing	marketing	NOUN
gp-222	57	9	platforms	platform	NOUN
gp-222	57	10	reflects	reflect	VERB
gp-222	57	11	a	a	DET
gp-222	57	12	broader	broad	ADJ
gp-222	57	13	digital	digital	ADJ
gp-222	57	14	marketing	marketing	NOUN
gp-222	57	15	literacy	literacy	NOUN
gp-222	57	16	gap	gap	NOUN
gp-222	57	17	,	,	PUNCT
gp-222	57	18	which	which	PRON
gp-222	57	19	can	can	AUX
gp-222	57	20	constrain	constrain	VERB
gp-222	57	21	business	business	NOUN
gp-222	57	22	growth	growth	NOUN
gp-222	57	23	and	and	CCONJ
gp-222	57	24	weaken	weaken	VERB
gp-222	57	25	competitiveness	competitiveness	NOUN
gp-222	57	26	in	in	ADP
gp-222	57	27	an	an	DET
gp-222	57	28	increasingly	increasingly	ADV
gp-222	57	29	digitalized	digitalize	VERB
gp-222	57	30	economy	economy	NOUN
gp-222	57	31	.	.	PUNCT
gp-222	58	1	consequently	consequently	ADV
gp-222	58	2	,	,	PUNCT
gp-222	58	3	educational	educational	ADJ
gp-222	58	4	interventions	intervention	NOUN
gp-222	58	5	and	and	CCONJ
gp-222	58	6	hands	hand	NOUN
gp-222	58	7	-	-	PUNCT
gp-222	58	8	on	on	ADP
gp-222	58	9	training	training	NOUN
gp-222	58	10	programs	program	NOUN
gp-222	58	11	are	be	AUX
gp-222	58	12	urgently	urgently	ADV
gp-222	58	13	needed	need	VERB
gp-222	58	14	to	to	PART
gp-222	58	15	enhance	enhance	VERB
gp-222	58	16	the	the	DET
gp-222	58	17	marketing	marketing	NOUN
gp-222	58	18	capabilities	capability	NOUN
gp-222	58	19	of	of	ADP
gp-222	58	20	small	small	ADJ
gp-222	58	21	-	-	PUNCT
gp-222	58	22	scale	scale	NOUN
gp-222	58	23	entrepreneurs	entrepreneur	NOUN
gp-222	58	24	in	in	ADP
gp-222	58	25	such	such	ADJ
gp-222	58	26	regions	region	NOUN
gp-222	58	27	.	.	PUNCT
gp-222	59	1	implementation	implementation	NOUN
gp-222	59	2	of	of	ADP
gp-222	59	3	strategy	strategy	NOUN
gp-222	59	4	in	in	ADP
gp-222	59	5	the	the	DET
gp-222	59	6	context	context	NOUN
gp-222	59	7	of	of	ADP
gp-222	59	8	uncertainty	uncertainty	NOUN
gp-222	59	9	the	the	DET
gp-222	59	10	selection	selection	NOUN
gp-222	59	11	of	of	ADP
gp-222	59	12	a	a	DET
gp-222	59	13	strategy	strategy	NOUN
gp-222	59	14	by	by	ADP
gp-222	59	15	business	business	NOUN
gp-222	59	16	owners	owner	NOUN
gp-222	59	17	is	be	AUX
gp-222	59	18	not	not	PART
gp-222	59	19	a	a	DET
gp-222	59	20	decision	decision	NOUN
gp-222	59	21	made	make	VERB
gp-222	59	22	arbitrarily	arbitrarily	ADV
gp-222	59	23	or	or	CCONJ
gp-222	59	24	instantaneously	instantaneously	ADV
gp-222	59	25	;	;	PUNCT
gp-222	59	26	rather	rather	ADV
gp-222	59	27	,	,	PUNCT
gp-222	59	28	it	it	PRON
gp-222	59	29	is	be	AUX
gp-222	59	30	the	the	DET
gp-222	59	31	outcome	outcome	NOUN
gp-222	59	32	of	of	ADP
gp-222	59	33	a	a	DET
gp-222	59	34	complex	complex	ADJ
gp-222	59	35	and	and	CCONJ
gp-222	59	36	layered	layered	ADJ
gp-222	59	37	process	process	NOUN
gp-222	59	38	that	that	PRON
gp-222	59	39	involves	involve	VERB
gp-222	59	40	thorough	thorough	ADJ
gp-222	59	41	consideration	consideration	NOUN
gp-222	59	42	of	of	ADP
gp-222	59	43	various	various	ADJ
gp-222	59	44	internal	internal	ADJ
gp-222	59	45	organizational	organizational	ADJ
gp-222	59	46	factors	factor	NOUN
gp-222	59	47	as	as	ADV
gp-222	59	48	well	well	ADV
gp-222	59	49	as	as	ADP
gp-222	59	50	the	the	DET
gp-222	59	51	evolving	evolve	VERB
gp-222	59	52	external	external	ADJ
gp-222	59	53	dynamics	dynamic	NOUN
gp-222	59	54	of	of	ADP
gp-222	59	55	the	the	DET
gp-222	59	56	business	business	NOUN
gp-222	59	57	environment	environment	NOUN
gp-222	59	58	.	.	PUNCT
gp-222	60	1	the	the	DET
gp-222	60	2	internal	internal	ADJ
gp-222	60	3	factors	factor	NOUN
gp-222	60	4	in	in	ADP
gp-222	60	5	question	question	NOUN
gp-222	60	6	encompass	encompass	NOUN
gp-222	60	7	available	available	ADJ
gp-222	60	8	resources	resource	NOUN
gp-222	60	9	,	,	PUNCT
gp-222	60	10	managerial	managerial	ADJ
gp-222	60	11	capabilities	capability	NOUN
gp-222	60	12	,	,	PUNCT
gp-222	60	13	organizational	organizational	ADJ
gp-222	60	14	structure	structure	NOUN
gp-222	60	15	,	,	PUNCT
gp-222	60	16	and	and	CCONJ
gp-222	60	17	the	the	DET
gp-222	60	18	corporate	corporate	ADJ
gp-222	60	19	culture	culture	NOUN
gp-222	60	20	adopted	adopt	VERB
gp-222	60	21	by	by	ADP
gp-222	60	22	the	the	DET
gp-222	60	23	company	company	NOUN
gp-222	60	24	.	.	PUNCT
gp-222	61	1	meanwhile	meanwhile	ADV
gp-222	61	2	,	,	PUNCT
gp-222	61	3	external	external	ADJ
gp-222	61	4	factors	factor	NOUN
gp-222	61	5	refer	refer	VERB
gp-222	61	6	to	to	ADP
gp-222	61	7	elements	element	NOUN
gp-222	61	8	beyond	beyond	ADP
gp-222	61	9	the	the	DET
gp-222	61	10	company	company	NOUN
gp-222	61	11	's	's	PART
gp-222	61	12	control	control	NOUN
gp-222	61	13	,	,	PUNCT
gp-222	61	14	such	such	ADJ
gp-222	61	15	as	as	ADP
gp-222	61	16	regulatory	regulatory	ADJ
gp-222	61	17	changes	change	NOUN
gp-222	61	18	,	,	PUNCT
gp-222	61	19	market	market	NOUN
gp-222	61	20	dynamics	dynamic	NOUN
gp-222	61	21	,	,	PUNCT
gp-222	61	22	industry	industry	NOUN
gp-222	61	23	competition	competition	NOUN
gp-222	61	24	,	,	PUNCT
gp-222	61	25	and	and	CCONJ
gp-222	61	26	the	the	DET
gp-222	61	27	degree	degree	NOUN
gp-222	61	28	of	of	ADP
gp-222	61	29	uncertainty	uncertainty	NOUN
gp-222	61	30	and	and	CCONJ
gp-222	61	31	complexity	complexity	NOUN
gp-222	61	32	in	in	ADP
gp-222	61	33	the	the	DET
gp-222	61	34	environment	environment	NOUN
gp-222	61	35	.	.	PUNCT
gp-222	62	1	in	in	ADP
gp-222	62	2	the	the	DET
gp-222	62	3	context	context	NOUN
gp-222	62	4	of	of	ADP
gp-222	62	5	a	a	DET
gp-222	62	6	business	business	NOUN
gp-222	62	7	environment	environment	NOUN
gp-222	62	8	marked	mark	VERB
gp-222	62	9	by	by	ADP
gp-222	62	10	rapid	rapid	ADJ
gp-222	62	11	change	change	NOUN
gp-222	62	12	,	,	PUNCT
gp-222	62	13	high	high	ADJ
gp-222	62	14	uncertainty	uncertainty	NOUN
gp-222	62	15	,	,	PUNCT
gp-222	62	16	and	and	CCONJ
gp-222	62	17	fluctuating	fluctuate	VERB
gp-222	62	18	market	market	NOUN
gp-222	62	19	dynamics	dynamic	NOUN
gp-222	62	20	,	,	PUNCT
gp-222	62	21	business	business	NOUN
gp-222	62	22	actors	actor	NOUN
gp-222	62	23	tend	tend	VERB
gp-222	62	24	to	to	PART
gp-222	62	25	opt	opt	VERB
gp-222	62	26	for	for	ADP
gp-222	62	27	strategies	strategy	NOUN
gp-222	62	28	that	that	PRON
gp-222	62	29	are	be	AUX
gp-222	62	30	flexible	flexible	ADJ
gp-222	62	31	,	,	PUNCT
gp-222	62	32	reactive	reactive	ADJ
gp-222	62	33	,	,	PUNCT
gp-222	62	34	and	and	CCONJ
gp-222	62	35	opportunistic	opportunistic	ADJ
gp-222	62	36	.	.	PUNCT
gp-222	63	1	this	this	DET
gp-222	63	2	approach	approach	NOUN
gp-222	63	3	allows	allow	VERB
gp-222	63	4	greater	great	ADJ
gp-222	63	5	flexibility	flexibility	NOUN
gp-222	63	6	for	for	SCONJ
gp-222	63	7	the	the	DET
gp-222	63	8	company	company	NOUN
gp-222	63	9	to	to	PART
gp-222	63	10	adapt	adapt	VERB
gp-222	63	11	to	to	ADP
gp-222	63	12	continuously	continuously	ADV
gp-222	63	13	changing	change	VERB
gp-222	63	14	situations	situation	NOUN
gp-222	63	15	and	and	CCONJ
gp-222	63	16	respond	respond	VERB
gp-222	63	17	quickly	quickly	ADV
gp-222	63	18	and	and	CCONJ
gp-222	63	19	effectively	effectively	ADV
gp-222	63	20	to	to	ADP
gp-222	63	21	market	market	NOUN
gp-222	63	22	opportunities	opportunity	NOUN
gp-222	63	23	.	.	PUNCT
gp-222	64	1	in	in	ADP
gp-222	64	2	contrast	contrast	NOUN
gp-222	64	3	,	,	PUNCT
gp-222	64	4	when	when	SCONJ
gp-222	64	5	a	a	DET
gp-222	64	6	company	company	NOUN
gp-222	64	7	operates	operate	VERB
gp-222	64	8	in	in	ADP
gp-222	64	9	a	a	DET
gp-222	64	10	relatively	relatively	ADV
gp-222	64	11	stable	stable	ADJ
gp-222	64	12	environment	environment	NOUN
gp-222	64	13	,	,	PUNCT
gp-222	64	14	where	where	SCONJ
gp-222	64	15	changes	change	NOUN
gp-222	64	16	can	can	AUX
gp-222	64	17	be	be	AUX
gp-222	64	18	predicted	predict	VERB
gp-222	64	19	and	and	CCONJ
gp-222	64	20	risks	risk	NOUN
gp-222	64	21	are	be	AUX
gp-222	64	22	more	more	ADV
gp-222	64	23	manageable	manageable	ADJ
gp-222	64	24	,	,	PUNCT
gp-222	64	25	strategies	strategy	NOUN
gp-222	64	26	based	base	VERB
gp-222	64	27	on	on	ADP
gp-222	64	28	long	long	ADJ
gp-222	64	29	-	-	PUNCT
gp-222	64	30	term	term	NOUN
gp-222	64	31	planning	planning	NOUN
gp-222	64	32	and	and	CCONJ
gp-222	64	33	in	in	ADP
gp-222	64	34	-	-	PUNCT
gp-222	64	35	depth	depth	NOUN
gp-222	64	36	analysis	analysis	NOUN
gp-222	64	37	become	become	VERB
gp-222	64	38	more	more	ADV
gp-222	64	39	relevant	relevant	ADJ
gp-222	64	40	and	and	CCONJ
gp-222	64	41	beneficial	beneficial	ADJ
gp-222	64	42	.	.	PUNCT
gp-222	65	1	a	a	DET
gp-222	65	2	structured	structured	ADJ
gp-222	65	3	approach	approach	NOUN
gp-222	65	4	of	of	ADP
gp-222	65	5	this	this	DET
gp-222	65	6	nature	nature	NOUN
gp-222	65	7	enables	enable	VERB
gp-222	65	8	the	the	DET
gp-222	65	9	company	company	NOUN
gp-222	65	10	to	to	PART
gp-222	65	11	set	set	VERB
gp-222	65	12	a	a	DET
gp-222	65	13	clear	clear	ADJ
gp-222	65	14	developmental	developmental	ADJ
gp-222	65	15	direction	direction	NOUN
gp-222	65	16	while	while	SCONJ
gp-222	65	17	maximizing	maximize	VERB
gp-222	65	18	the	the	DET
gp-222	65	19	efficient	efficient	ADJ
gp-222	65	20	use	use	NOUN
gp-222	65	21	of	of	ADP
gp-222	65	22	resources	resource	NOUN
gp-222	65	23	.	.	PUNCT
gp-222	66	1	research	research	NOUN
gp-222	66	2	conducted	conduct	VERB
gp-222	66	3	by	by	ADP
gp-222	66	4	pai	pai	NOUN
gp-222	66	5	and	and	CCONJ
gp-222	66	6	sadeeq	sadeeq	NOUN
gp-222	66	7	(	(	PUNCT
gp-222	66	8	2011	2011	NUM
gp-222	66	9	)	)	PUNCT
gp-222	66	10	in	in	ADP
gp-222	66	11	india	india	PROPN
gp-222	66	12	supports	support	VERB
gp-222	66	13	this	this	DET
gp-222	66	14	viewpoint	viewpoint	NOUN
gp-222	66	15	.	.	PUNCT
gp-222	67	1	they	they	PRON
gp-222	67	2	found	find	VERB
gp-222	67	3	that	that	SCONJ
gp-222	67	4	the	the	DET
gp-222	67	5	implementation	implementation	NOUN
gp-222	67	6	of	of	ADP
gp-222	67	7	marketing	marketing	NOUN
gp-222	67	8	strategies	strategy	NOUN
gp-222	67	9	designed	design	VERB
gp-222	67	10	with	with	ADP
gp-222	67	11	careful	careful	ADJ
gp-222	67	12	market	market	NOUN
gp-222	67	13	segmentation	segmentation	NOUN
gp-222	67	14	,	,	PUNCT
gp-222	67	15	the	the	DET
gp-222	67	16	use	use	NOUN
gp-222	67	17	of	of	ADP
gp-222	67	18	relevant	relevant	ADJ
gp-222	67	19	and	and	CCONJ
gp-222	67	20	effective	effective	ADJ
gp-222	67	21	promotional	promotional	ADJ
gp-222	67	22	media	medium	NOUN
gp-222	67	23	,	,	PUNCT
gp-222	67	24	and	and	CCONJ
gp-222	67	25	consistent	consistent	ADJ
gp-222	67	26	product	product	NOUN
gp-222	67	27	quality	quality	NOUN
gp-222	67	28	improvements	improvement	NOUN
gp-222	67	29	contributed	contribute	VERB
gp-222	67	30	significantly	significantly	ADV
gp-222	67	31	to	to	ADP
gp-222	67	32	business	business	NOUN
gp-222	67	33	performance	performance	NOUN
gp-222	67	34	.	.	PUNCT
gp-222	68	1	this	this	DET
gp-222	68	2	finding	finding	NOUN
gp-222	68	3	underscores	underscore	VERB
gp-222	68	4	the	the	DET
gp-222	68	5	notion	notion	NOUN
gp-222	68	6	that	that	SCONJ
gp-222	68	7	there	there	PRON
gp-222	68	8	is	be	VERB
gp-222	68	9	no	no	DET
gp-222	68	10	one	one	NUM
gp-222	68	11	-	-	PUNCT
gp-222	68	12	size	size	NOUN
gp-222	68	13	-	-	PUNCT
gp-222	68	14	fits	fit	VERB
gp-222	68	15	-	-	PUNCT
gp-222	68	16	all	all	DET
gp-222	68	17	strategic	strategic	ADJ
gp-222	68	18	approach	approach	NOUN
gp-222	68	19	;	;	PUNCT
gp-222	68	20	rather	rather	ADV
gp-222	68	21	,	,	PUNCT
gp-222	68	22	the	the	DET
gp-222	68	23	most	most	ADV
gp-222	68	24	successful	successful	ADJ
gp-222	68	25	strategies	strategy	NOUN
gp-222	68	26	are	be	AUX
gp-222	68	27	those	those	PRON
gp-222	68	28	tailored	tailor	VERB
gp-222	68	29	to	to	ADP
gp-222	68	30	local	local	ADJ
gp-222	68	31	conditions	condition	NOUN
gp-222	68	32	and	and	CCONJ
gp-222	68	33	the	the	DET
gp-222	68	34	level	level	NOUN
gp-222	68	35	of	of	ADP
gp-222	68	36	uncertainty	uncertainty	NOUN
gp-222	68	37	faced	face	VERB
gp-222	68	38	by	by	ADP
gp-222	68	39	the	the	DET
gp-222	68	40	company	company	NOUN
gp-222	68	41	.	.	PUNCT
gp-222	69	1	thus	thus	ADV
gp-222	69	2	,	,	PUNCT
gp-222	69	3	it	it	PRON
gp-222	69	4	can	can	AUX
gp-222	69	5	be	be	AUX
gp-222	69	6	concluded	conclude	VERB
gp-222	69	7	that	that	SCONJ
gp-222	69	8	a	a	DET
gp-222	69	9	deep	deep	ADJ
gp-222	69	10	and	and	CCONJ
gp-222	69	11	ongoing	ongoing	ADJ
gp-222	69	12	understanding	understanding	NOUN
gp-222	69	13	of	of	ADP
gp-222	69	14	environmental	environmental	ADJ
gp-222	69	15	dynamics	dynamic	NOUN
gp-222	69	16	,	,	PUNCT
gp-222	69	17	both	both	CCONJ
gp-222	69	18	internal	internal	ADJ
gp-222	69	19	and	and	CCONJ
gp-222	69	20	external	external	ADJ
gp-222	69	21	,	,	PUNCT
gp-222	69	22	is	be	AUX
gp-222	69	23	crucial	crucial	ADJ
gp-222	69	24	in	in	ADP
gp-222	69	25	the	the	DET
gp-222	69	26	strategy	strategy	NOUN
gp-222	69	27	formulation	formulation	NOUN
gp-222	69	28	process	process	NOUN
gp-222	69	29	.	.	PUNCT
gp-222	70	1	only	only	ADV
gp-222	70	2	through	through	ADP
gp-222	70	3	this	this	DET
gp-222	70	4	understanding	understanding	NOUN
gp-222	70	5	can	can	AUX
gp-222	70	6	a	a	DET
gp-222	70	7	company	company	NOUN
gp-222	70	8	develop	develop	VERB
gp-222	70	9	strategic	strategic	ADJ
gp-222	70	10	policies	policy	NOUN
gp-222	70	11	that	that	PRON
gp-222	70	12	are	be	AUX
gp-222	70	13	not	not	PART
gp-222	70	14	only	only	ADV
gp-222	70	15	responsive	responsive	ADJ
gp-222	70	16	to	to	PART
gp-222	70	17	change	change	VERB
gp-222	70	18	but	but	CCONJ
gp-222	70	19	also	also	ADV
gp-222	70	20	aligned	align	VERB
gp-222	70	21	with	with	ADP
gp-222	70	22	the	the	DET
gp-222	70	23	organization	organization	NOUN
gp-222	70	24	's	's	PART
gp-222	70	25	long	long	ADJ
gp-222	70	26	-	-	PUNCT
gp-222	70	27	term	term	NOUN
gp-222	70	28	objectives	objective	NOUN
gp-222	70	29	in	in	ADP
gp-222	70	30	creating	create	VERB
gp-222	70	31	competitive	competitive	ADJ
gp-222	70	32	advantages	advantage	NOUN
gp-222	70	33	and	and	CCONJ
gp-222	70	34	business	business	NOUN
gp-222	70	35	sustainability	sustainability	NOUN
gp-222	70	36	.	.	PUNCT
gp-222	71	1	competitive	competitive	ADJ
gp-222	71	2	advantage	advantage	NOUN
gp-222	71	3	based	base	VERB
gp-222	71	4	on	on	ADP
gp-222	71	5	marketing	market	VERB
gp-222	71	6	the	the	DET
gp-222	71	7	competitive	competitive	ADJ
gp-222	71	8	advantage	advantage	NOUN
gp-222	71	9	held	hold	VERB
gp-222	71	10	by	by	ADP
gp-222	71	11	micro	micro	PROPN
gp-222	71	12	,	,	PUNCT
gp-222	71	13	small	small	ADJ
gp-222	71	14	,	,	PUNCT
gp-222	71	15	and	and	CCONJ
gp-222	71	16	medium	medium	ADJ
gp-222	71	17	enterprises	enterprise	NOUN
gp-222	71	18	(	(	PUNCT
gp-222	71	19	msmes	msme	NOUN
gp-222	71	20	)	)	PUNCT
gp-222	71	21	is	be	AUX
gp-222	71	22	fundamentally	fundamentally	ADV
gp-222	71	23	shaped	shape	VERB
gp-222	71	24	not	not	PART
gp-222	71	25	only	only	ADV
gp-222	71	26	by	by	ADP
gp-222	71	27	price	price	NOUN
gp-222	71	28	factors	factor	NOUN
gp-222	71	29	but	but	CCONJ
gp-222	71	30	also	also	ADV
gp-222	71	31	by	by	ADP
gp-222	71	32	a	a	DET
gp-222	71	33	range	range	NOUN
gp-222	71	34	of	of	ADP
gp-222	71	35	non	non	ADJ
gp-222	71	36	-	-	ADJ
gp-222	71	37	price	price	ADJ
gp-222	71	38	elements	element	NOUN
gp-222	71	39	that	that	PRON
gp-222	71	40	play	play	VERB
gp-222	71	41	a	a	DET
gp-222	71	42	crucial	crucial	ADJ
gp-222	71	43	role	role	NOUN
gp-222	71	44	in	in	ADP
gp-222	71	45	determining	determine	VERB
gp-222	71	46	the	the	DET
gp-222	71	47	competitiveness	competitiveness	NOUN
gp-222	71	48	of	of	ADP
gp-222	71	49	a	a	DET
gp-222	71	50	business	business	NOUN
gp-222	71	51	.	.	PUNCT
gp-222	72	1	these	these	DET
gp-222	72	2	factors	factor	NOUN
gp-222	72	3	include	include	VERB
gp-222	72	4	the	the	DET
gp-222	72	5	ability	ability	NOUN
gp-222	72	6	to	to	PART
gp-222	72	7	continuously	continuously	ADV
gp-222	72	8	innovate	innovate	VERB
gp-222	72	9	,	,	PUNCT
gp-222	72	10	agility	agility	NOUN
gp-222	72	11	in	in	ADP
gp-222	72	12	responding	respond	VERB
gp-222	72	13	to	to	ADP
gp-222	72	14	shifts	shift	NOUN
gp-222	72	15	in	in	ADP
gp-222	72	16	consumer	consumer	NOUN
gp-222	72	17	preferences	preference	NOUN
gp-222	72	18	and	and	CCONJ
gp-222	72	19	market	market	NOUN
gp-222	72	20	dynamics	dynamic	NOUN
gp-222	72	21	,	,	PUNCT
gp-222	72	22	as	as	ADV
gp-222	72	23	well	well	ADV
gp-222	72	24	as	as	ADP
gp-222	72	25	a	a	DET
gp-222	72	26	high	high	ADJ
gp-222	72	27	degree	degree	NOUN
gp-222	72	28	of	of	ADP
gp-222	72	29	flexibility	flexibility	NOUN
gp-222	72	30	in	in	ADP
gp-222	72	31	adapting	adapt	VERB
gp-222	72	32	operational	operational	ADJ
gp-222	72	33	strategies	strategy	NOUN
gp-222	72	34	to	to	ADP
gp-222	72	35	the	the	DET
gp-222	72	36	american	american	ADJ
gp-222	72	37	journal	journal	PROPN
gp-222	72	38	of	of	ADP
gp-222	72	39	economic	economic	ADJ
gp-222	72	40	and	and	CCONJ
gp-222	72	41	management	management	NOUN
gp-222	72	42	business	business	NOUN
gp-222	72	43	vol	vol	NOUN
gp-222	72	44	.	.	PROPN
gp-222	73	1	4	4	NUM
gp-222	73	2	no	no	NOUN
gp-222	73	3	.	.	NOUN
gp-222	73	4	5	5	NUM
gp-222	73	5	may	may	AUX
gp-222	73	6	2025	2025	NUM
gp-222	73	7	447	447	NUM
gp-222	73	8	unpredictable	unpredictable	ADJ
gp-222	73	9	fluctuations	fluctuation	NOUN
gp-222	73	10	and	and	CCONJ
gp-222	73	11	transformations	transformation	NOUN
gp-222	73	12	in	in	ADP
gp-222	73	13	the	the	DET
gp-222	73	14	business	business	NOUN
gp-222	73	15	environment	environment	NOUN
gp-222	73	16	(	(	PUNCT
gp-222	73	17	marshalok	marshalok	PROPN
gp-222	73	18	et	et	PROPN
gp-222	73	19	al	al	PROPN
gp-222	73	20	.	.	PROPN
gp-222	73	21	,	,	PUNCT
gp-222	73	22	2021	2021	NUM
gp-222	73	23	)	)	PUNCT
gp-222	73	24	.	.	PUNCT
gp-222	74	1	in	in	ADP
gp-222	74	2	the	the	DET
gp-222	74	3	context	context	NOUN
gp-222	74	4	of	of	ADP
gp-222	74	5	developing	develop	VERB
gp-222	74	6	countries	country	NOUN
gp-222	74	7	,	,	PUNCT
gp-222	74	8	the	the	DET
gp-222	74	9	role	role	NOUN
gp-222	74	10	of	of	ADP
gp-222	74	11	msmes	msme	NOUN
gp-222	74	12	becomes	become	VERB
gp-222	74	13	increasingly	increasingly	ADV
gp-222	74	14	vital	vital	ADJ
gp-222	74	15	due	due	ADJ
gp-222	74	16	to	to	ADP
gp-222	74	17	their	their	PRON
gp-222	74	18	significant	significant	ADJ
gp-222	74	19	contribution	contribution	NOUN
gp-222	74	20	to	to	ADP
gp-222	74	21	national	national	ADJ
gp-222	74	22	economic	economic	ADJ
gp-222	74	23	stability	stability	NOUN
gp-222	74	24	,	,	PUNCT
gp-222	74	25	both	both	CCONJ
gp-222	74	26	through	through	ADP
gp-222	74	27	the	the	DET
gp-222	74	28	creation	creation	NOUN
gp-222	74	29	of	of	ADP
gp-222	74	30	extensive	extensive	ADJ
gp-222	74	31	employment	employment	NOUN
gp-222	74	32	opportunities	opportunity	NOUN
gp-222	74	33	and	and	CCONJ
gp-222	74	34	the	the	DET
gp-222	74	35	enhancement	enhancement	NOUN
gp-222	74	36	of	of	ADP
gp-222	74	37	gross	gross	ADJ
gp-222	74	38	domestic	domestic	ADJ
gp-222	74	39	product	product	NOUN
gp-222	74	40	(	(	PUNCT
gp-222	74	41	gdp	gdp	NOUN
gp-222	74	42	)	)	PUNCT
gp-222	74	43	.	.	PUNCT
gp-222	75	1	as	as	SCONJ
gp-222	75	2	such	such	ADJ
gp-222	75	3	,	,	PUNCT
gp-222	75	4	to	to	PART
gp-222	75	5	face	face	VERB
gp-222	75	6	the	the	DET
gp-222	75	7	growing	grow	VERB
gp-222	75	8	complexity	complexity	NOUN
gp-222	75	9	of	of	ADP
gp-222	75	10	competition	competition	NOUN
gp-222	75	11	,	,	PUNCT
gp-222	75	12	msmes	msme	NOUN
gp-222	75	13	in	in	ADP
gp-222	75	14	developing	develop	VERB
gp-222	75	15	nations	nation	NOUN
gp-222	75	16	can	can	AUX
gp-222	75	17	not	not	PART
gp-222	75	18	solely	solely	ADV
gp-222	75	19	rely	rely	VERB
gp-222	75	20	on	on	ADP
gp-222	75	21	low	low	ADJ
gp-222	75	22	-	-	PUNCT
gp-222	75	23	price	price	NOUN
gp-222	75	24	competition	competition	NOUN
gp-222	75	25	strategies	strategy	NOUN
gp-222	75	26	but	but	CCONJ
gp-222	75	27	must	must	AUX
gp-222	75	28	also	also	ADV
gp-222	75	29	build	build	VERB
gp-222	75	30	advantages	advantage	NOUN
gp-222	75	31	through	through	ADP
gp-222	75	32	approaches	approach	NOUN
gp-222	75	33	focused	focus	VERB
gp-222	75	34	on	on	ADP
gp-222	75	35	sustainability	sustainability	NOUN
gp-222	75	36	,	,	PUNCT
gp-222	75	37	innovation	innovation	NOUN
gp-222	75	38	,	,	PUNCT
gp-222	75	39	and	and	CCONJ
gp-222	75	40	adaptability	adaptability	NOUN
gp-222	75	41	.	.	PUNCT
gp-222	76	1	furthermore	furthermore	ADV
gp-222	76	2	,	,	PUNCT
gp-222	76	3	in	in	ADP
gp-222	76	4	the	the	DET
gp-222	76	5	face	face	NOUN
gp-222	76	6	of	of	ADP
gp-222	76	7	globalization	globalization	NOUN
gp-222	76	8	,	,	PUNCT
gp-222	76	9	which	which	PRON
gp-222	76	10	demands	demand	VERB
gp-222	76	11	openness	openness	NOUN
gp-222	76	12	and	and	CCONJ
gp-222	76	13	collaboration	collaboration	NOUN
gp-222	76	14	among	among	ADP
gp-222	76	15	businesses	business	NOUN
gp-222	76	16	from	from	ADP
gp-222	76	17	various	various	ADJ
gp-222	76	18	countries	country	NOUN
gp-222	76	19	,	,	PUNCT
gp-222	76	20	the	the	DET
gp-222	76	21	success	success	NOUN
gp-222	76	22	of	of	ADP
gp-222	76	23	msmes	msme	NOUN
gp-222	76	24	in	in	ADP
gp-222	76	25	expanding	expand	VERB
gp-222	76	26	access	access	NOUN
gp-222	76	27	to	to	ADP
gp-222	76	28	international	international	ADJ
gp-222	76	29	markets	market	NOUN
gp-222	76	30	is	be	AUX
gp-222	76	31	heavily	heavily	ADV
gp-222	76	32	dependent	dependent	ADJ
gp-222	76	33	on	on	ADP
gp-222	76	34	their	their	PRON
gp-222	76	35	ability	ability	NOUN
gp-222	76	36	to	to	PART
gp-222	76	37	establish	establish	VERB
gp-222	76	38	cross	cross	ADJ
gp-222	76	39	-	-	ADJ
gp-222	76	40	border	border	ADJ
gp-222	76	41	partnerships	partnership	NOUN
gp-222	76	42	and	and	CCONJ
gp-222	76	43	understand	understand	VERB
gp-222	76	44	the	the	DET
gp-222	76	45	socio	socio	NOUN
gp-222	76	46	-	-	PUNCT
gp-222	76	47	cultural	cultural	ADJ
gp-222	76	48	differences	difference	NOUN
gp-222	76	49	present	present	ADJ
gp-222	76	50	in	in	ADP
gp-222	76	51	various	various	ADJ
gp-222	76	52	export	export	NOUN
gp-222	76	53	destinations	destination	NOUN
gp-222	76	54	.	.	PUNCT
gp-222	77	1	international	international	ADJ
gp-222	77	2	collaboration	collaboration	NOUN
gp-222	77	3	between	between	ADP
gp-222	77	4	msmes	msme	NOUN
gp-222	77	5	from	from	ADP
gp-222	77	6	different	different	ADJ
gp-222	77	7	nations	nation	NOUN
gp-222	77	8	not	not	PART
gp-222	77	9	only	only	ADV
gp-222	77	10	provides	provide	VERB
gp-222	77	11	a	a	DET
gp-222	77	12	platform	platform	NOUN
gp-222	77	13	for	for	ADP
gp-222	77	14	the	the	DET
gp-222	77	15	exchange	exchange	NOUN
gp-222	77	16	of	of	ADP
gp-222	77	17	knowledge	knowledge	NOUN
gp-222	77	18	and	and	CCONJ
gp-222	77	19	technology	technology	NOUN
gp-222	77	20	but	but	CCONJ
gp-222	77	21	also	also	ADV
gp-222	77	22	opens	open	VERB
gp-222	77	23	up	up	ADP
gp-222	77	24	opportunities	opportunity	NOUN
gp-222	77	25	for	for	ADP
gp-222	77	26	developing	develop	VERB
gp-222	77	27	more	more	ADJ
gp-222	77	28	innovative	innovative	ADJ
gp-222	77	29	products	product	NOUN
gp-222	77	30	and	and	CCONJ
gp-222	77	31	effectively	effectively	ADV
gp-222	77	32	expanding	expand	VERB
gp-222	77	33	market	market	NOUN
gp-222	77	34	reach	reach	NOUN
gp-222	77	35	.	.	PUNCT
gp-222	78	1	such	such	ADJ
gp-222	78	2	practices	practice	NOUN
gp-222	78	3	directly	directly	ADV
gp-222	78	4	contribute	contribute	VERB
gp-222	78	5	to	to	ADP
gp-222	78	6	the	the	DET
gp-222	78	7	enhancement	enhancement	NOUN
gp-222	78	8	of	of	ADP
gp-222	78	9	business	business	NOUN
gp-222	78	10	competitiveness	competitiveness	NOUN
gp-222	78	11	and	and	CCONJ
gp-222	78	12	act	act	VERB
gp-222	78	13	as	as	ADP
gp-222	78	14	a	a	DET
gp-222	78	15	driving	drive	VERB
gp-222	78	16	force	force	NOUN
gp-222	78	17	for	for	ADP
gp-222	78	18	the	the	DET
gp-222	78	19	growth	growth	NOUN
gp-222	78	20	of	of	ADP
gp-222	78	21	global	global	ADJ
gp-222	78	22	entrepreneurship	entrepreneurship	NOUN
gp-222	78	23	that	that	PRON
gp-222	78	24	is	be	AUX
gp-222	78	25	more	more	ADV
gp-222	78	26	inclusive	inclusive	ADJ
gp-222	78	27	and	and	CCONJ
gp-222	78	28	resilient	resilient	ADJ
gp-222	78	29	(	(	PUNCT
gp-222	78	30	chatterjee	chatterjee	PROPN
gp-222	78	31	&	&	CCONJ
gp-222	78	32	lim	lim	PROPN
gp-222	78	33	,	,	PUNCT
gp-222	78	34	2000	2000	NUM
gp-222	78	35	)	)	PUNCT
gp-222	78	36	.	.	PUNCT
gp-222	79	1	therefore	therefore	ADV
gp-222	79	2	,	,	PUNCT
gp-222	79	3	the	the	DET
gp-222	79	4	ability	ability	NOUN
gp-222	79	5	of	of	ADP
gp-222	79	6	msmes	msme	NOUN
gp-222	79	7	to	to	PART
gp-222	79	8	embrace	embrace	VERB
gp-222	79	9	cross	cross	ADJ
gp-222	79	10	-	-	ADJ
gp-222	79	11	border	border	ADJ
gp-222	79	12	partnerships	partnership	NOUN
gp-222	79	13	and	and	CCONJ
gp-222	79	14	be	be	AUX
gp-222	79	15	adaptive	adaptive	ADJ
gp-222	79	16	to	to	ADP
gp-222	79	17	cultural	cultural	ADJ
gp-222	79	18	diversity	diversity	NOUN
gp-222	79	19	becomes	become	VERB
gp-222	79	20	a	a	DET
gp-222	79	21	highly	highly	ADV
gp-222	79	22	relevant	relevant	ADJ
gp-222	79	23	strategy	strategy	NOUN
gp-222	79	24	in	in	ADP
gp-222	79	25	responding	respond	VERB
gp-222	79	26	to	to	ADP
gp-222	79	27	challenges	challenge	NOUN
gp-222	79	28	while	while	SCONJ
gp-222	79	29	capitalizing	capitalize	VERB
gp-222	79	30	on	on	ADP
gp-222	79	31	the	the	DET
gp-222	79	32	opportunities	opportunity	NOUN
gp-222	79	33	offered	offer	VERB
gp-222	79	34	by	by	ADP
gp-222	79	35	an	an	DET
gp-222	79	36	increasingly	increasingly	ADV
gp-222	79	37	competitive	competitive	ADJ
gp-222	79	38	and	and	CCONJ
gp-222	79	39	interconnected	interconnected	ADJ
gp-222	79	40	global	global	ADJ
gp-222	79	41	market	market	NOUN
gp-222	79	42	environment	environment	NOUN
gp-222	79	43	.	.	PUNCT
gp-222	80	1	challenges	challenge	NOUN
gp-222	80	2	and	and	CCONJ
gp-222	80	3	implemented	implement	VERB
gp-222	80	4	recommendations	recommendation	NOUN
gp-222	80	5	the	the	DET
gp-222	80	6	majority	majority	NOUN
gp-222	80	7	of	of	ADP
gp-222	80	8	micro	micro	PROPN
gp-222	80	9	,	,	PUNCT
gp-222	80	10	small	small	ADJ
gp-222	80	11	,	,	PUNCT
gp-222	80	12	and	and	CCONJ
gp-222	80	13	medium	medium	ADJ
gp-222	80	14	enterprises	enterprise	NOUN
gp-222	80	15	(	(	PUNCT
gp-222	80	16	msmes	msme	NOUN
gp-222	80	17	)	)	PUNCT
gp-222	80	18	continue	continue	VERB
gp-222	80	19	to	to	PART
gp-222	80	20	exhibit	exhibit	VERB
gp-222	80	21	a	a	DET
gp-222	80	22	relatively	relatively	ADV
gp-222	80	23	low	low	ADJ
gp-222	80	24	level	level	NOUN
gp-222	80	25	of	of	ADP
gp-222	80	26	awareness	awareness	NOUN
gp-222	80	27	regarding	regard	VERB
gp-222	80	28	the	the	DET
gp-222	80	29	importance	importance	NOUN
gp-222	80	30	of	of	ADP
gp-222	80	31	strategic	strategic	ADJ
gp-222	80	32	activities	activity	NOUN
gp-222	80	33	,	,	PUNCT
gp-222	80	34	such	such	ADJ
gp-222	80	35	as	as	ADP
gp-222	80	36	networking	networking	NOUN
gp-222	80	37	and	and	CCONJ
gp-222	80	38	the	the	DET
gp-222	80	39	establishment	establishment	NOUN
gp-222	80	40	of	of	ADP
gp-222	80	41	business	business	NOUN
gp-222	80	42	partnerships	partnership	NOUN
gp-222	80	43	.	.	PUNCT
gp-222	81	1	these	these	DET
gp-222	81	2	activities	activity	NOUN
gp-222	81	3	are	be	AUX
gp-222	81	4	integral	integral	ADJ
gp-222	81	5	elements	element	NOUN
gp-222	81	6	in	in	ADP
gp-222	81	7	the	the	DET
gp-222	81	8	formulation	formulation	NOUN
gp-222	81	9	of	of	ADP
gp-222	81	10	effective	effective	ADJ
gp-222	81	11	and	and	CCONJ
gp-222	81	12	sustainable	sustainable	ADJ
gp-222	81	13	marketing	marketing	NOUN
gp-222	81	14	strategies	strategy	NOUN
gp-222	81	15	(	(	PUNCT
gp-222	81	16	gilmore	gilmore	NOUN
gp-222	81	17	,	,	PUNCT
gp-222	81	18	2012	2012	NUM
gp-222	81	19	)	)	PUNCT
gp-222	81	20	.	.	PUNCT
gp-222	82	1	this	this	DET
gp-222	82	2	lack	lack	NOUN
gp-222	82	3	of	of	ADP
gp-222	82	4	understanding	understanding	NOUN
gp-222	82	5	reflects	reflect	VERB
gp-222	82	6	a	a	DET
gp-222	82	7	significant	significant	ADJ
gp-222	82	8	gap	gap	NOUN
gp-222	82	9	in	in	ADP
gp-222	82	10	knowledge	knowledge	NOUN
gp-222	82	11	concerning	concern	VERB
gp-222	82	12	the	the	DET
gp-222	82	13	benefits	benefit	NOUN
gp-222	82	14	of	of	ADP
gp-222	82	15	collaboration	collaboration	NOUN
gp-222	82	16	among	among	ADP
gp-222	82	17	business	business	NOUN
gp-222	82	18	actors	actor	NOUN
gp-222	82	19	,	,	PUNCT
gp-222	82	20	particularly	particularly	ADV
gp-222	82	21	in	in	ADP
gp-222	82	22	the	the	DET
gp-222	82	23	context	context	NOUN
gp-222	82	24	of	of	ADP
gp-222	82	25	market	market	NOUN
gp-222	82	26	expansion	expansion	NOUN
gp-222	82	27	and	and	CCONJ
gp-222	82	28	enhancing	enhance	VERB
gp-222	82	29	the	the	DET
gp-222	82	30	competitiveness	competitiveness	NOUN
gp-222	82	31	of	of	ADP
gp-222	82	32	the	the	DET
gp-222	82	33	products	product	NOUN
gp-222	82	34	or	or	CCONJ
gp-222	82	35	services	service	NOUN
gp-222	82	36	offered	offer	VERB
gp-222	82	37	.	.	PUNCT
gp-222	83	1	this	this	DET
gp-222	83	2	situation	situation	NOUN
gp-222	83	3	highlights	highlight	VERB
gp-222	83	4	the	the	DET
gp-222	83	5	necessity	necessity	NOUN
gp-222	83	6	for	for	ADP
gp-222	83	7	a	a	DET
gp-222	83	8	more	more	ADV
gp-222	83	9	systematic	systematic	ADJ
gp-222	83	10	,	,	PUNCT
gp-222	83	11	need	need	NOUN
gp-222	83	12	-	-	PUNCT
gp-222	83	13	based	base	VERB
gp-222	83	14	approach	approach	NOUN
gp-222	83	15	to	to	ADP
gp-222	83	16	enhancing	enhance	VERB
gp-222	83	17	human	human	ADJ
gp-222	83	18	resource	resource	NOUN
gp-222	83	19	capacity	capacity	NOUN
gp-222	83	20	within	within	ADP
gp-222	83	21	the	the	DET
gp-222	83	22	msme	msme	NOUN
gp-222	83	23	sector	sector	NOUN
gp-222	83	24	,	,	PUNCT
gp-222	83	25	particularly	particularly	ADV
gp-222	83	26	through	through	ADP
gp-222	83	27	training	training	NOUN
gp-222	83	28	programs	program	NOUN
gp-222	83	29	that	that	PRON
gp-222	83	30	are	be	AUX
gp-222	83	31	not	not	PART
gp-222	83	32	only	only	ADV
gp-222	83	33	theoretical	theoretical	ADJ
gp-222	83	34	but	but	CCONJ
gp-222	83	35	also	also	ADV
gp-222	83	36	tailored	tailor	VERB
gp-222	83	37	to	to	ADP
gp-222	83	38	the	the	DET
gp-222	83	39	local	local	ADJ
gp-222	83	40	context	context	NOUN
gp-222	83	41	of	of	ADP
gp-222	83	42	each	each	DET
gp-222	83	43	region	region	NOUN
gp-222	83	44	.	.	PUNCT
gp-222	84	1	furthermore	furthermore	ADV
gp-222	84	2	,	,	PUNCT
gp-222	84	3	ongoing	ongoing	ADJ
gp-222	84	4	,	,	PUNCT
gp-222	84	5	structured	structured	ADJ
gp-222	84	6	mentorship	mentorship	NOUN
gp-222	84	7	that	that	PRON
gp-222	84	8	aligns	align	VERB
gp-222	84	9	with	with	ADP
gp-222	84	10	the	the	DET
gp-222	84	11	dynamics	dynamic	NOUN
gp-222	84	12	of	of	ADP
gp-222	84	13	local	local	ADJ
gp-222	84	14	markets	market	NOUN
gp-222	84	15	is	be	AUX
gp-222	84	16	also	also	ADV
gp-222	84	17	a	a	DET
gp-222	84	18	crucial	crucial	ADJ
gp-222	84	19	aspect	aspect	NOUN
gp-222	84	20	that	that	PRON
gp-222	84	21	must	must	AUX
gp-222	84	22	be	be	AUX
gp-222	84	23	considered	consider	VERB
gp-222	84	24	in	in	ADP
gp-222	84	25	the	the	DET
gp-222	84	26	msme	msme	NOUN
gp-222	84	27	empowerment	empowerment	NOUN
gp-222	84	28	process	process	NOUN
gp-222	84	29	.	.	PUNCT
gp-222	85	1	in	in	ADP
gp-222	85	2	response	response	NOUN
gp-222	85	3	to	to	ADP
gp-222	85	4	these	these	DET
gp-222	85	5	challenges	challenge	NOUN
gp-222	85	6	,	,	PUNCT
gp-222	85	7	the	the	DET
gp-222	85	8	active	active	ADJ
gp-222	85	9	involvement	involvement	NOUN
gp-222	85	10	of	of	ADP
gp-222	85	11	the	the	DET
gp-222	85	12	government	government	NOUN
gp-222	85	13	and	and	CCONJ
gp-222	85	14	other	other	ADJ
gp-222	85	15	supporting	support	VERB
gp-222	85	16	institutions	institution	NOUN
gp-222	85	17	is	be	AUX
gp-222	85	18	essential	essential	ADJ
gp-222	85	19	in	in	ADP
gp-222	85	20	creating	create	VERB
gp-222	85	21	an	an	DET
gp-222	85	22	ecosystem	ecosystem	NOUN
gp-222	85	23	conducive	conducive	ADJ
gp-222	85	24	to	to	ADP
gp-222	85	25	improving	improve	VERB
gp-222	85	26	marketing	marketing	NOUN
gp-222	85	27	literacy	literacy	NOUN
gp-222	85	28	among	among	ADP
gp-222	85	29	msme	msme	NOUN
gp-222	85	30	practitioners	practitioner	NOUN
gp-222	85	31	.	.	PUNCT
gp-222	86	1	one	one	NUM
gp-222	86	2	concrete	concrete	ADJ
gp-222	86	3	step	step	NOUN
gp-222	86	4	that	that	PRON
gp-222	86	5	can	can	AUX
gp-222	86	6	be	be	AUX
gp-222	86	7	taken	take	VERB
gp-222	86	8	is	be	AUX
gp-222	86	9	organizing	organize	VERB
gp-222	86	10	outreach	outreach	NOUN
gp-222	86	11	and	and	CCONJ
gp-222	86	12	training	training	NOUN
gp-222	86	13	programs	program	NOUN
gp-222	86	14	specifically	specifically	ADV
gp-222	86	15	designed	design	VERB
gp-222	86	16	,	,	PUNCT
gp-222	86	17	considering	consider	VERB
gp-222	86	18	the	the	DET
gp-222	86	19	demographic	demographic	ADJ
gp-222	86	20	,	,	PUNCT
gp-222	86	21	geographic	geographic	ADJ
gp-222	86	22	,	,	PUNCT
gp-222	86	23	and	and	CCONJ
gp-222	86	24	economic	economic	ADJ
gp-222	86	25	potential	potential	NOUN
gp-222	86	26	of	of	ADP
gp-222	86	27	each	each	DET
gp-222	86	28	region	region	NOUN
gp-222	86	29	.	.	PUNCT
gp-222	87	1	the	the	DET
gp-222	87	2	primary	primary	ADJ
gp-222	87	3	focus	focus	NOUN
gp-222	87	4	of	of	ADP
gp-222	87	5	this	this	DET
gp-222	87	6	program	program	NOUN
gp-222	87	7	should	should	AUX
gp-222	87	8	be	be	AUX
gp-222	87	9	on	on	ADP
gp-222	87	10	msmes	msme	NOUN
gp-222	87	11	operating	operate	VERB
gp-222	87	12	in	in	ADP
gp-222	87	13	rural	rural	ADJ
gp-222	87	14	areas	area	NOUN
gp-222	87	15	,	,	PUNCT
gp-222	87	16	given	give	VERB
gp-222	87	17	that	that	DET
gp-222	87	18	limited	limited	ADJ
gp-222	87	19	access	access	NOUN
gp-222	87	20	to	to	ADP
gp-222	87	21	information	information	NOUN
gp-222	87	22	,	,	PUNCT
gp-222	87	23	technology	technology	NOUN
gp-222	87	24	,	,	PUNCT
gp-222	87	25	and	and	CCONJ
gp-222	87	26	other	other	ADJ
gp-222	87	27	supporting	support	VERB
gp-222	87	28	resources	resource	NOUN
gp-222	87	29	often	often	ADV
gp-222	87	30	constitutes	constitute	VERB
gp-222	87	31	a	a	DET
gp-222	87	32	major	major	ADJ
gp-222	87	33	barrier	barrier	NOUN
gp-222	87	34	to	to	ADP
gp-222	87	35	growth	growth	NOUN
gp-222	87	36	and	and	CCONJ
gp-222	87	37	sustainability	sustainability	NOUN
gp-222	87	38	in	in	ADP
gp-222	87	39	these	these	DET
gp-222	87	40	regions	region	NOUN
gp-222	87	41	(	(	PUNCT
gp-222	87	42	lekhanya	lekhanya	PROPN
gp-222	87	43	&	&	CCONJ
gp-222	87	44	mason	mason	PROPN
gp-222	87	45	,	,	PUNCT
gp-222	87	46	2013	2013	NUM
gp-222	87	47	)	)	PUNCT
gp-222	87	48	.	.	PUNCT
gp-222	88	1	therefore	therefore	ADV
gp-222	88	2	,	,	PUNCT
gp-222	88	3	empowerment	empowerment	NOUN
gp-222	88	4	strategies	strategy	NOUN
gp-222	88	5	aimed	aim	VERB
gp-222	88	6	at	at	ADP
gp-222	88	7	enhancing	enhance	VERB
gp-222	88	8	marketing	marketing	NOUN
gp-222	88	9	knowledge	knowledge	NOUN
gp-222	88	10	and	and	CCONJ
gp-222	88	11	skills	skill	NOUN
gp-222	88	12	in	in	ADP
gp-222	88	13	a	a	DET
gp-222	88	14	contextual	contextual	ADJ
gp-222	88	15	,	,	PUNCT
gp-222	88	16	adaptive	adaptive	ADJ
gp-222	88	17	,	,	PUNCT
gp-222	88	18	and	and	CCONJ
gp-222	88	19	locally	locally	ADV
gp-222	88	20	-	-	PUNCT
gp-222	88	21	based	base	VERB
gp-222	88	22	manner	manner	NOUN
gp-222	88	23	are	be	AUX
gp-222	88	24	crucial	crucial	ADJ
gp-222	88	25	in	in	ADP
gp-222	88	26	fostering	foster	VERB
gp-222	88	27	a	a	DET
gp-222	88	28	more	more	ADV
gp-222	88	29	inclusive	inclusive	ADJ
gp-222	88	30	,	,	PUNCT
gp-222	88	31	resilient	resilient	ADJ
gp-222	88	32	,	,	PUNCT
gp-222	88	33	and	and	CCONJ
gp-222	88	34	longterm	longterm	ADV
gp-222	88	35	-	-	PUNCT
gp-222	88	36	oriented	orient	VERB
gp-222	88	37	msme	msme	NOUN
gp-222	88	38	sector	sector	NOUN
gp-222	88	39	.	.	PUNCT
gp-222	89	1	american	american	ADJ
gp-222	89	2	journal	journal	PROPN
gp-222	89	3	of	of	ADP
gp-222	89	4	economic	economic	ADJ
gp-222	89	5	and	and	CCONJ
gp-222	89	6	management	management	NOUN
gp-222	89	7	business	business	NOUN
gp-222	89	8	vol	vol	NOUN
gp-222	89	9	.	.	PROPN
gp-222	90	1	4	4	NUM
gp-222	90	2	no	no	NOUN
gp-222	90	3	.	.	NOUN
gp-222	90	4	5	5	NUM
gp-222	90	5	may	may	AUX
gp-222	90	6	2025	2025	NUM
gp-222	90	7	448	448	NUM
gp-222	90	8	figure	figure	NOUN
gp-222	90	9	1	1	NUM
gp-222	90	10	.	.	PUNCT
gp-222	91	1	transformation	transformation	NOUN
gp-222	91	2	of	of	ADP
gp-222	91	3	msme	msme	NOUN
gp-222	91	4	marketing	marketing	NOUN
gp-222	91	5	towards	towards	ADP
gp-222	91	6	sustainability	sustainability	NOUN
gp-222	91	7	conclusion	conclusion	NOUN
gp-222	91	8	in	in	ADP
gp-222	91	9	the	the	DET
gp-222	91	10	context	context	NOUN
gp-222	91	11	of	of	ADP
gp-222	91	12	transforming	transform	VERB
gp-222	91	13	marketing	marketing	NOUN
gp-222	91	14	strategies	strategy	NOUN
gp-222	91	15	in	in	ADP
gp-222	91	16	the	the	DET
gp-222	91	17	micro	micro	NOUN
gp-222	91	18	,	,	PUNCT
gp-222	91	19	small	small	ADJ
gp-222	91	20	,	,	PUNCT
gp-222	91	21	and	and	CCONJ
gp-222	91	22	medium	medium	ADJ
gp-222	91	23	enterprises	enterprise	NOUN
gp-222	91	24	(	(	PUNCT
gp-222	91	25	msmes	msme	NOUN
gp-222	91	26	)	)	PUNCT
gp-222	91	27	sector	sector	NOUN
gp-222	91	28	towards	towards	ADP
gp-222	91	29	sustainability	sustainability	NOUN
gp-222	91	30	,	,	PUNCT
gp-222	91	31	it	it	PRON
gp-222	91	32	is	be	AUX
gp-222	91	33	essential	essential	ADJ
gp-222	91	34	to	to	PART
gp-222	91	35	adopt	adopt	VERB
gp-222	91	36	an	an	DET
gp-222	91	37	approach	approach	NOUN
gp-222	91	38	that	that	PRON
gp-222	91	39	is	be	AUX
gp-222	91	40	not	not	PART
gp-222	91	41	only	only	ADV
gp-222	91	42	strategic	strategic	ADJ
gp-222	91	43	but	but	CCONJ
gp-222	91	44	also	also	ADV
gp-222	91	45	adaptive	adaptive	ADJ
gp-222	91	46	to	to	ADP
gp-222	91	47	the	the	DET
gp-222	91	48	dynamic	dynamic	ADJ
gp-222	91	49	changes	change	NOUN
gp-222	91	50	in	in	ADP
gp-222	91	51	the	the	DET
gp-222	91	52	business	business	NOUN
gp-222	91	53	and	and	CCONJ
gp-222	91	54	market	market	NOUN
gp-222	91	55	environment	environment	NOUN
gp-222	91	56	.	.	PUNCT
gp-222	92	1	this	this	DET
gp-222	92	2	approach	approach	NOUN
gp-222	92	3	must	must	AUX
gp-222	92	4	be	be	AUX
gp-222	92	5	grounded	ground	VERB
gp-222	92	6	in	in	ADP
gp-222	92	7	the	the	DET
gp-222	92	8	local	local	ADJ
gp-222	92	9	context	context	NOUN
gp-222	92	10	,	,	PUNCT
gp-222	92	11	reflecting	reflect	VERB
gp-222	92	12	the	the	DET
gp-222	92	13	characteristics	characteristic	NOUN
gp-222	92	14	and	and	CCONJ
gp-222	92	15	needs	need	NOUN
gp-222	92	16	of	of	ADP
gp-222	92	17	the	the	DET
gp-222	92	18	local	local	ADJ
gp-222	92	19	market	market	NOUN
gp-222	92	20	,	,	PUNCT
gp-222	92	21	while	while	SCONJ
gp-222	92	22	also	also	ADV
gp-222	92	23	being	be	AUX
gp-222	92	24	able	able	ADJ
gp-222	92	25	to	to	PART
gp-222	92	26	respond	respond	VERB
gp-222	92	27	to	to	ADP
gp-222	92	28	challenges	challenge	NOUN
gp-222	92	29	and	and	CCONJ
gp-222	92	30	opportunities	opportunity	NOUN
gp-222	92	31	arising	arise	VERB
gp-222	92	32	from	from	ADP
gp-222	92	33	both	both	CCONJ
gp-222	92	34	global	global	ADJ
gp-222	92	35	and	and	CCONJ
gp-222	92	36	local	local	ADJ
gp-222	92	37	economic	economic	ADJ
gp-222	92	38	dynamics	dynamic	NOUN
gp-222	92	39	.	.	PUNCT
gp-222	93	1	in	in	ADP
gp-222	93	2	this	this	DET
gp-222	93	3	regard	regard	NOUN
gp-222	93	4	,	,	PUNCT
gp-222	93	5	a	a	DET
gp-222	93	6	deep	deep	ADJ
gp-222	93	7	understanding	understanding	NOUN
gp-222	93	8	of	of	ADP
gp-222	93	9	market	market	NOUN
gp-222	93	10	dynamics	dynamic	NOUN
gp-222	93	11	is	be	AUX
gp-222	93	12	crucial	crucial	ADJ
gp-222	93	13	,	,	PUNCT
gp-222	93	14	as	as	SCONJ
gp-222	93	15	it	it	PRON
gp-222	93	16	enables	enable	VERB
gp-222	93	17	msmes	msme	NOUN
gp-222	93	18	to	to	PART
gp-222	93	19	develop	develop	VERB
gp-222	93	20	marketing	marketing	NOUN
gp-222	93	21	strategies	strategy	NOUN
gp-222	93	22	that	that	PRON
gp-222	93	23	are	be	AUX
gp-222	93	24	not	not	PART
gp-222	93	25	only	only	ADV
gp-222	93	26	relevant	relevant	ADJ
gp-222	93	27	but	but	CCONJ
gp-222	93	28	also	also	ADV
gp-222	93	29	sustainable	sustainable	ADJ
gp-222	93	30	in	in	ADP
gp-222	93	31	the	the	DET
gp-222	93	32	long	long	ADJ
gp-222	93	33	term	term	NOUN
gp-222	93	34	.	.	PUNCT
gp-222	94	1	by	by	ADP
gp-222	94	2	adopting	adopt	VERB
gp-222	94	3	appropriate	appropriate	ADJ
gp-222	94	4	marketing	marketing	NOUN
gp-222	94	5	strategies	strategy	NOUN
gp-222	94	6	and	and	CCONJ
gp-222	94	7	tailoring	tailor	VERB
gp-222	94	8	their	their	PRON
gp-222	94	9	implementation	implementation	NOUN
gp-222	94	10	to	to	ADP
gp-222	94	11	the	the	DET
gp-222	94	12	specific	specific	ADJ
gp-222	94	13	conditions	condition	NOUN
gp-222	94	14	of	of	ADP
gp-222	94	15	the	the	DET
gp-222	94	16	region	region	NOUN
gp-222	94	17	and	and	CCONJ
gp-222	94	18	targeted	target	VERB
gp-222	94	19	market	market	NOUN
gp-222	94	20	,	,	PUNCT
gp-222	94	21	msmes	msme	NOUN
gp-222	94	22	can	can	AUX
gp-222	94	23	gain	gain	VERB
gp-222	94	24	a	a	DET
gp-222	94	25	more	more	ADV
gp-222	94	26	significant	significant	ADJ
gp-222	94	27	competitive	competitive	ADJ
gp-222	94	28	advantage	advantage	NOUN
gp-222	94	29	.	.	PUNCT
gp-222	95	1	a	a	DET
gp-222	95	2	well	well	ADV
gp-222	95	3	-	-	PUNCT
gp-222	95	4	crafted	craft	VERB
gp-222	95	5	marketing	marketing	NOUN
gp-222	95	6	strategy	strategy	NOUN
gp-222	95	7	will	will	AUX
gp-222	95	8	enhance	enhance	VERB
gp-222	95	9	the	the	DET
gp-222	95	10	competitiveness	competitiveness	NOUN
gp-222	95	11	of	of	ADP
gp-222	95	12	the	the	DET
gp-222	95	13	products	product	NOUN
gp-222	95	14	and	and	CCONJ
gp-222	95	15	services	service	NOUN
gp-222	95	16	offered	offer	VERB
gp-222	95	17	,	,	PUNCT
gp-222	95	18	expand	expand	VERB
gp-222	95	19	market	market	NOUN
gp-222	95	20	share	share	NOUN
gp-222	95	21	,	,	PUNCT
gp-222	95	22	and	and	CCONJ
gp-222	95	23	foster	foster	VERB
gp-222	95	24	stronger	strong	ADJ
gp-222	95	25	relationships	relationship	NOUN
gp-222	95	26	with	with	ADP
gp-222	95	27	consumers	consumer	NOUN
gp-222	95	28	and	and	CCONJ
gp-222	95	29	business	business	NOUN
gp-222	95	30	partners	partner	NOUN
gp-222	95	31	.	.	PUNCT
gp-222	96	1	moreover	moreover	ADV
gp-222	96	2	,	,	PUNCT
gp-222	96	3	an	an	DET
gp-222	96	4	approach	approach	NOUN
gp-222	96	5	based	base	VERB
gp-222	96	6	on	on	ADP
gp-222	96	7	a	a	DET
gp-222	96	8	solid	solid	ADJ
gp-222	96	9	understanding	understanding	NOUN
gp-222	96	10	of	of	ADP
gp-222	96	11	local	local	ADJ
gp-222	96	12	conditions	condition	NOUN
gp-222	96	13	will	will	AUX
gp-222	96	14	allow	allow	VERB
gp-222	96	15	msmes	msme	NOUN
gp-222	96	16	to	to	PART
gp-222	96	17	withstand	withstand	VERB
gp-222	96	18	fluctuating	fluctuate	VERB
gp-222	96	19	market	market	NOUN
gp-222	96	20	challenges	challenge	NOUN
gp-222	96	21	and	and	CCONJ
gp-222	96	22	achieve	achieve	VERB
gp-222	96	23	long	long	ADJ
gp-222	96	24	-	-	PUNCT
gp-222	96	25	term	term	NOUN
gp-222	96	26	business	business	NOUN
gp-222	96	27	sustainability	sustainability	NOUN
gp-222	96	28	.	.	PUNCT
gp-222	97	1	therefore	therefore	ADV
gp-222	97	2	,	,	PUNCT
gp-222	97	3	it	it	PRON
gp-222	97	4	is	be	AUX
gp-222	97	5	imperative	imperative	ADJ
gp-222	97	6	for	for	SCONJ
gp-222	97	7	msmes	msme	NOUN
gp-222	97	8	to	to	PART
gp-222	97	9	continuously	continuously	ADV
gp-222	97	10	innovate	innovate	VERB
gp-222	97	11	and	and	CCONJ
gp-222	97	12	adjust	adjust	VERB
gp-222	97	13	their	their	PRON
gp-222	97	14	strategies	strategy	NOUN
gp-222	97	15	in	in	ADP
gp-222	97	16	line	line	NOUN
gp-222	97	17	with	with	ADP
gp-222	97	18	market	market	NOUN
gp-222	97	19	developments	development	NOUN
gp-222	97	20	to	to	PART
gp-222	97	21	optimize	optimize	VERB
gp-222	97	22	opportunities	opportunity	NOUN
gp-222	97	23	and	and	CCONJ
gp-222	97	24	respond	respond	VERB
gp-222	97	25	more	more	ADV
gp-222	97	26	effectively	effectively	ADV
gp-222	97	27	to	to	ADP
gp-222	97	28	emerging	emerge	VERB
gp-222	97	29	threats	threat	NOUN
gp-222	97	30	.	.	PUNCT
gp-222	98	1	bibliography	bibliography	NOUN
gp-222	98	2	abdurrohim	abdurrohim	PROPN
gp-222	98	3	,	,	PUNCT
gp-222	98	4	a.	a.	NOUN
gp-222	98	5	,	,	PUNCT
gp-222	98	6	fitriani	fitriani	PROPN
gp-222	98	7	,	,	PUNCT
gp-222	98	8	e.	e.	PROPN
gp-222	98	9	,	,	PUNCT
gp-222	98	10	akbari	akbari	PROPN
gp-222	98	11	,	,	PUNCT
gp-222	98	12	m.	m.	NOUN
gp-222	98	13	y.	y.	PROPN
gp-222	98	14	a.	a.	PROPN
gp-222	98	15	,	,	PUNCT
gp-222	98	16	bachtiyar	bachtiyar	PROPN
gp-222	98	17	,	,	PUNCT
gp-222	98	18	m.	m.	NOUN
gp-222	98	19	,	,	PUNCT
gp-222	98	20	fuad	fuad	PROPN
gp-222	98	21	,	,	PUNCT
gp-222	98	22	a.	a.	PROPN
gp-222	98	23	z.	z.	PROPN
gp-222	98	24	,	,	PUNCT
gp-222	98	25	&	&	CCONJ
gp-222	98	26	syaifudin	syaifudin	PROPN
gp-222	98	27	,	,	PUNCT
gp-222	98	28	m.	m.	NOUN
gp-222	98	29	(	(	PUNCT
gp-222	98	30	2024	2024	NUM
gp-222	98	31	)	)	PUNCT
gp-222	98	32	.	.	PUNCT
gp-222	99	1	exploring	explore	VERB
gp-222	99	2	anti	anti	ADJ
gp-222	99	3	-	-	ADJ
gp-222	99	4	bullying	bullying	ADJ
gp-222	99	5	strategies	strategy	NOUN
gp-222	99	6	in	in	ADP
gp-222	99	7	islamic	islamic	ADJ
gp-222	99	8	boarding	boarding	NOUN
gp-222	99	9	schools	school	NOUN
gp-222	99	10	:	:	PUNCT
gp-222	99	11	a	a	DET
gp-222	99	12	comparative	comparative	ADJ
gp-222	99	13	study	study	NOUN
gp-222	99	14	of	of	ADP
gp-222	99	15	indonesia	indonesia	PROPN
gp-222	99	16	and	and	CCONJ
gp-222	99	17	malaysia	malaysia	PROPN
gp-222	99	18	.	.	PUNCT
gp-222	100	1	al	al	PROPN
gp-222	100	2	-	-	PUNCT
gp-222	100	3	ishlah	ishlah	ADJ
gp-222	100	4	:	:	PUNCT
gp-222	100	5	jurnal	jurnal	ADJ
gp-222	100	6	pendidikan	pendidikan	PROPN
gp-222	100	7	,	,	PUNCT
gp-222	100	8	16(3	16(3	NUM
gp-222	100	9	)	)	PUNCT
gp-222	100	10	,	,	PUNCT
gp-222	100	11	3704–3715	3704–3715	NOUN
gp-222	100	12	.	.	PUNCT
gp-222	100	13	ali	ali	PROPN
gp-222	100	14	,	,	PUNCT
gp-222	100	15	k.	k.	PROPN
gp-222	100	16	a.	a.	PROPN
gp-222	100	17	,	,	PUNCT
gp-222	100	18	ameen	ameen	PROPN
gp-222	100	19	,	,	PUNCT
gp-222	100	20	a.	a.	NOUN
gp-222	100	21	a.	a.	NOUN
gp-222	100	22	m.	m.	PROPN
gp-222	100	23	,	,	PUNCT
gp-222	100	24	&	&	CCONJ
gp-222	100	25	tirwanshi	tirwanshi	PROPN
gp-222	100	26	,	,	PUNCT
gp-222	100	27	k.	k.	PROPN
gp-222	100	28	f.	f.	PROPN
gp-222	100	29	a.	a.	PROPN
gp-222	100	30	(	(	PUNCT
gp-222	100	31	2024	2024	NUM
gp-222	100	32	)	)	PUNCT
gp-222	100	33	.	.	PUNCT
gp-222	101	1	the	the	DET
gp-222	101	2	impact	impact	NOUN
gp-222	101	3	of	of	ADP
gp-222	101	4	marketing	marketing	NOUN
gp-222	101	5	strategy	strategy	NOUN
gp-222	101	6	on	on	ADP
gp-222	101	7	the	the	DET
gp-222	101	8	sales	sale	NOUN
gp-222	101	9	performance	performance	NOUN
gp-222	101	10	:	:	PUNCT
gp-222	101	11	a	a	DET
gp-222	101	12	study	study	NOUN
gp-222	101	13	of	of	ADP
gp-222	101	14	micro	micro	ADJ
gp-222	101	15	and	and	CCONJ
gp-222	101	16	small	small	ADJ
gp-222	101	17	enterprises	enterprise	NOUN
gp-222	101	18	’	'	PUNCT
gp-222	101	19	owners	owner	NOUN
gp-222	101	20	.	.	PUNCT
gp-222	102	1	irocamm	irocamm	PROPN
gp-222	102	2	,	,	PUNCT
gp-222	102	3	7(1	7(1	PROPN
gp-222	102	4	)	)	PUNCT
gp-222	102	5	,	,	PUNCT
gp-222	102	6	65	65	NUM
gp-222	102	7	–	–	PUNCT
gp-222	102	8	•	•	ADP
gp-222	102	9	the	the	DET
gp-222	102	10	importance	importance	NOUN
gp-222	102	11	of	of	ADP
gp-222	102	12	a	a	DET
gp-222	102	13	systematic	systematic	ADJ
gp-222	102	14	marketing	marketing	NOUN
gp-222	102	15	strategy	strategy	NOUN
gp-222	102	16	•	•	NOUN
gp-222	102	17	product	product	NOUN
gp-222	102	18	innovation	innovation	NOUN
gp-222	102	19	and	and	CCONJ
gp-222	102	20	differentiation	differentiation	NOUN
gp-222	102	21	•	•	ADP
gp-222	102	22	the	the	DET
gp-222	102	23	7p	7p	NUM
gp-222	102	24	marketing	marketing	NOUN
gp-222	102	25	mix	mix	NOUN
gp-222	102	26	marketing	marketing	NOUN
gp-222	102	27	strategy	strategy	NOUN
gp-222	102	28	for	for	ADP
gp-222	102	29	msmes	msme	NOUN
gp-222	102	30	•	•	ADP
gp-222	102	31	flexible	flexible	ADJ
gp-222	102	32	and	and	CCONJ
gp-222	102	33	reactive	reactive	ADJ
gp-222	102	34	strategies	strategy	NOUN
gp-222	102	35	are	be	AUX
gp-222	102	36	crucial	crucial	ADJ
gp-222	102	37	in	in	ADP
gp-222	102	38	uncertainty	uncertainty	NOUN
gp-222	102	39	•	•	SCONJ
gp-222	102	40	there	there	PRON
gp-222	102	41	is	be	VERB
gp-222	102	42	no	no	DET
gp-222	102	43	one	one	NUM
gp-222	102	44	-	-	PUNCT
gp-222	102	45	size	size	NOUN
gp-222	102	46	-	-	PUNCT
gp-222	102	47	fits	fit	VERB
gp-222	102	48	-	-	PUNCT
gp-222	102	49	all	all	PRON
gp-222	102	50	strategy	strategy	NOUN
gp-222	102	51	•	•	NOUN
gp-222	102	52	understanding	understand	VERB
gp-222	102	53	environmental	environmental	ADJ
gp-222	102	54	dynamics	dynamic	NOUN
gp-222	102	55	is	be	AUX
gp-222	102	56	key	key	ADJ
gp-222	102	57	to	to	ADP
gp-222	102	58	effective	effective	ADJ
gp-222	102	59	strategy	strategy	NOUN
gp-222	102	60	implementation	implementation	NOUN
gp-222	102	61	strategy	strategy	NOUN
gp-222	102	62	implementation	implementation	NOUN
gp-222	102	63	in	in	ADP
gp-222	102	64	the	the	DET
gp-222	102	65	context	context	NOUN
gp-222	102	66	of	of	ADP
gp-222	102	67	uncertainty	uncertainty	NOUN
gp-222	102	68	•	•	NUM
gp-222	102	69	msmes	msme	NOUN
gp-222	102	70	’	'	PUNCT
gp-222	102	71	competitive	competitive	ADJ
gp-222	102	72	advantage	advantage	NOUN
gp-222	102	73	through	through	ADP
gp-222	102	74	marketing	marketing	NOUN
gp-222	102	75	strategies	strategy	NOUN
gp-222	102	76	•	•	ADP
gp-222	102	77	the	the	DET
gp-222	102	78	role	role	NOUN
gp-222	102	79	of	of	ADP
gp-222	102	80	msmes	msme	NOUN
gp-222	102	81	in	in	ADP
gp-222	102	82	economic	economic	ADJ
gp-222	102	83	growth	growth	NOUN
gp-222	102	84	of	of	ADP
gp-222	102	85	developing	develop	VERB
gp-222	102	86	countries	country	NOUN
gp-222	102	87	•	•	PRON
gp-222	102	88	globalization	globalization	NOUN
gp-222	102	89	,	,	PUNCT
gp-222	102	90	collaboration	collaboration	NOUN
gp-222	102	91	,	,	PUNCT
gp-222	102	92	and	and	CCONJ
gp-222	102	93	cultural	cultural	ADJ
gp-222	102	94	adaptation	adaptation	NOUN
gp-222	102	95	marketing	marketing	NOUN
gp-222	102	96	-	-	PUNCT
gp-222	102	97	based	base	VERB
gp-222	102	98	competitive	competitive	ADJ
gp-222	102	99	advantage	advantage	NOUN
gp-222	102	100	•	•	ADP
gp-222	102	101	low	low	ADJ
gp-222	102	102	awareness	awareness	NOUN
gp-222	102	103	and	and	CCONJ
gp-222	102	104	limited	limited	ADJ
gp-222	102	105	understanding	understanding	NOUN
gp-222	102	106	among	among	ADP
gp-222	102	107	msmes	msme	NOUN
gp-222	102	108	•	•	ADP
gp-222	102	109	limited	limit	VERB
gp-222	102	110	human	human	ADJ
gp-222	102	111	resource	resource	NOUN
gp-222	102	112	capacity	capacity	NOUN
gp-222	102	113	and	and	CCONJ
gp-222	102	114	need	need	VERB
gp-222	102	115	for	for	ADP
gp-222	102	116	sustained	sustained	ADJ
gp-222	102	117	mentorship	mentorship	NOUN
gp-222	102	118	•	•	ADP
gp-222	102	119	the	the	DET
gp-222	102	120	active	active	ADJ
gp-222	102	121	role	role	NOUN
gp-222	102	122	of	of	ADP
gp-222	102	123	government	government	NOUN
gp-222	102	124	and	and	CCONJ
gp-222	102	125	supporting	support	VERB
gp-222	102	126	institutions	institution	NOUN
gp-222	102	127	in	in	ADP
gp-222	102	128	outreach	outreach	NOUN
gp-222	102	129	and	and	CCONJ
gp-222	102	130	training	training	NOUN
gp-222	102	131	challenges	challenge	NOUN
gp-222	102	132	and	and	CCONJ
gp-222	102	133	implementable	implementable	ADJ
gp-222	102	134	recommendations	recommendation	NOUN
gp-222	102	135	american	american	PROPN
gp-222	102	136	journal	journal	PROPN
gp-222	102	137	of	of	ADP
gp-222	102	138	economic	economic	ADJ
gp-222	102	139	and	and	CCONJ
gp-222	102	140	management	management	NOUN
gp-222	102	141	business	business	NOUN
gp-222	102	142	vol	vol	NOUN
gp-222	102	143	.	.	PROPN
gp-222	103	1	4	4	NUM
gp-222	103	2	no	no	NOUN
gp-222	103	3	.	.	NOUN
gp-222	103	4	5	5	NUM
gp-222	103	5	may	may	AUX
gp-222	103	6	2025	2025	NUM
gp-222	103	7	449	449	NUM
gp-222	103	8	86	86	NUM
gp-222	103	9	.	.	PUNCT
gp-222	104	1	cronin	cronin	PROPN
gp-222	104	2	-	-	PUNCT
gp-222	104	3	gilmore	gilmore	PROPN
gp-222	104	4	,	,	PUNCT
gp-222	104	5	j.	j.	PROPN
gp-222	104	6	(	(	PUNCT
gp-222	104	7	2012	2012	NUM
gp-222	104	8	)	)	PUNCT
gp-222	104	9	.	.	PUNCT
gp-222	105	1	exploring	explore	VERB
gp-222	105	2	marketing	marketing	NOUN
gp-222	105	3	strategies	strategy	NOUN
gp-222	105	4	in	in	ADP
gp-222	105	5	small	small	ADJ
gp-222	105	6	businesses	business	NOUN
gp-222	105	7	.	.	PUNCT
gp-222	106	1	journal	journal	NOUN
gp-222	106	2	of	of	ADP
gp-222	106	3	marketing	marketing	NOUN
gp-222	106	4	development	development	NOUN
gp-222	106	5	and	and	CCONJ
gp-222	106	6	competitiveness	competitiveness	NOUN
gp-222	106	7	,	,	PUNCT
gp-222	106	8	6(1	6(1	NUM
gp-222	106	9	)	)	PUNCT
gp-222	106	10	,	,	PUNCT
gp-222	107	1	96–107	96–107	NUM
gp-222	107	2	.	.	PUNCT
gp-222	108	1	dumitriu	dumitriu	PROPN
gp-222	108	2	,	,	PUNCT
gp-222	108	3	d.	d.	PROPN
gp-222	108	4	,	,	PUNCT
gp-222	108	5	militaru	militaru	PROPN
gp-222	108	6	,	,	PUNCT
gp-222	108	7	g.	g.	PROPN
gp-222	108	8	,	,	PUNCT
gp-222	108	9	deselnicu	deselnicu	PROPN
gp-222	108	10	,	,	PUNCT
gp-222	108	11	d.	d.	PROPN
gp-222	108	12	c.	c.	PROPN
gp-222	108	13	,	,	PUNCT
gp-222	108	14	niculescu	niculescu	PROPN
gp-222	108	15	,	,	PUNCT
gp-222	108	16	a.	a.	PROPN
gp-222	108	17	,	,	PUNCT
gp-222	108	18	&	&	CCONJ
gp-222	108	19	popescu	popescu	PROPN
gp-222	108	20	,	,	PUNCT
gp-222	108	21	m.	m.	NOUN
gp-222	108	22	a.-m	a.-m	PROPN
gp-222	108	23	.	.	PUNCT
gp-222	109	1	(	(	PUNCT
gp-222	109	2	2019	2019	NUM
gp-222	109	3	)	)	PUNCT
gp-222	109	4	.	.	PUNCT
gp-222	110	1	a	a	DET
gp-222	110	2	perspective	perspective	NOUN
gp-222	110	3	over	over	ADP
gp-222	110	4	modern	modern	ADJ
gp-222	110	5	smes	sme	NOUN
gp-222	110	6	:	:	PUNCT
gp-222	110	7	managing	manage	VERB
gp-222	110	8	brand	brand	NOUN
gp-222	110	9	equity	equity	NOUN
gp-222	110	10	,	,	PUNCT
gp-222	110	11	growth	growth	NOUN
gp-222	110	12	and	and	CCONJ
gp-222	110	13	sustainability	sustainability	NOUN
gp-222	110	14	through	through	ADP
gp-222	110	15	digital	digital	ADJ
gp-222	110	16	marketing	marketing	NOUN
gp-222	110	17	tools	tool	NOUN
gp-222	110	18	and	and	CCONJ
gp-222	110	19	techniques	technique	NOUN
gp-222	110	20	.	.	PUNCT
gp-222	111	1	sustainability	sustainability	NOUN
gp-222	111	2	,	,	PUNCT
gp-222	111	3	11(7	11(7	NUM
gp-222	111	4	)	)	PUNCT
gp-222	111	5	,	,	PUNCT
gp-222	111	6	2111	2111	NUM
gp-222	111	7	.	.	PUNCT
gp-222	112	1	florek	florek	ADJ
gp-222	112	2	-	-	PUNCT
gp-222	112	3	paszkowska	paszkowska	NOUN
gp-222	112	4	,	,	PUNCT
gp-222	112	5	a.	a.	NOUN
gp-222	112	6	,	,	PUNCT
gp-222	112	7	&	&	CCONJ
gp-222	112	8	ujwary	ujwary	PROPN
gp-222	112	9	-	-	PUNCT
gp-222	112	10	gil	gil	PROPN
gp-222	112	11	,	,	PUNCT
gp-222	112	12	a.	a.	NOUN
gp-222	112	13	(	(	PUNCT
gp-222	112	14	2025	2025	NUM
gp-222	112	15	)	)	PUNCT
gp-222	112	16	.	.	PUNCT
gp-222	113	1	the	the	DET
gp-222	113	2	digital	digital	ADJ
gp-222	113	3	-	-	PUNCT
gp-222	113	4	sustainability	sustainability	NOUN
gp-222	113	5	ecosystem	ecosystem	NOUN
gp-222	113	6	:	:	PUNCT
gp-222	113	7	a	a	DET
gp-222	113	8	conceptual	conceptual	ADJ
gp-222	113	9	framework	framework	NOUN
gp-222	113	10	for	for	ADP
gp-222	113	11	digital	digital	ADJ
gp-222	113	12	transformation	transformation	NOUN
gp-222	113	13	and	and	CCONJ
gp-222	113	14	sustainable	sustainable	ADJ
gp-222	113	15	innovation	innovation	NOUN
gp-222	113	16	.	.	PUNCT
gp-222	114	1	journal	journal	NOUN
gp-222	114	2	of	of	ADP
gp-222	114	3	entrepreneurship	entrepreneurship	NOUN
gp-222	114	4	,	,	PUNCT
gp-222	114	5	21(2	21(2	NUM
gp-222	114	6	)	)	PUNCT
gp-222	114	7	,	,	PUNCT
gp-222	114	8	116–137	116–137	NUM
gp-222	114	9	.	.	PUNCT
gp-222	115	1	gao	gao	PROPN
gp-222	115	2	,	,	PUNCT
gp-222	115	3	j.	j.	PROPN
gp-222	115	4	,	,	PUNCT
gp-222	115	5	siddik	siddik	PROPN
gp-222	115	6	,	,	PUNCT
gp-222	115	7	a.	a.	PROPN
gp-222	115	8	b.	b.	PROPN
gp-222	115	9	,	,	PUNCT
gp-222	115	10	khawar	khawar	ADJ
gp-222	115	11	abbas	abbas	PROPN
gp-222	115	12	,	,	PUNCT
gp-222	115	13	s.	s.	PROPN
gp-222	115	14	,	,	PUNCT
gp-222	115	15	hamayun	hamayun	NOUN
gp-222	115	16	,	,	PUNCT
gp-222	115	17	m.	m.	NOUN
gp-222	115	18	,	,	PUNCT
gp-222	115	19	masukujjaman	masukujjaman	NOUN
gp-222	115	20	,	,	PUNCT
gp-222	115	21	m.	m.	NOUN
gp-222	115	22	,	,	PUNCT
gp-222	115	23	&	&	CCONJ
gp-222	115	24	alam	alam	PROPN
gp-222	115	25	,	,	PUNCT
gp-222	115	26	s.	s.	PROPN
gp-222	115	27	s.	s.	PROPN
gp-222	115	28	(	(	PUNCT
gp-222	115	29	2023	2023	NUM
gp-222	115	30	)	)	PUNCT
gp-222	115	31	.	.	PUNCT
gp-222	116	1	impact	impact	NOUN
gp-222	116	2	of	of	ADP
gp-222	116	3	e	e	NOUN
gp-222	116	4	-	-	NOUN
gp-222	116	5	commerce	commerce	NOUN
gp-222	116	6	and	and	CCONJ
gp-222	116	7	digital	digital	ADJ
gp-222	116	8	marketing	marketing	NOUN
gp-222	116	9	adoption	adoption	NOUN
gp-222	116	10	on	on	ADP
gp-222	116	11	the	the	DET
gp-222	116	12	financial	financial	ADJ
gp-222	116	13	and	and	CCONJ
gp-222	116	14	sustainability	sustainability	NOUN
gp-222	116	15	performance	performance	NOUN
gp-222	116	16	of	of	ADP
gp-222	116	17	msmes	msme	NOUN
gp-222	116	18	during	during	ADP
gp-222	116	19	the	the	DET
gp-222	116	20	covid-19	covid-19	PROPN
gp-222	116	21	pandemic	pandemic	NOUN
gp-222	116	22	:	:	PUNCT
gp-222	116	23	an	an	DET
gp-222	116	24	empirical	empirical	ADJ
gp-222	116	25	study	study	NOUN
gp-222	116	26	.	.	PUNCT
gp-222	117	1	sustainability	sustainability	NOUN
gp-222	117	2	,	,	PUNCT
gp-222	117	3	15(2	15(2	NUM
gp-222	117	4	)	)	PUNCT
gp-222	117	5	,	,	PUNCT
gp-222	117	6	1594	1594	NUM
gp-222	117	7	.	.	PUNCT
gp-222	118	1	gilmore	gilmore	PROPN
gp-222	118	2	,	,	PUNCT
gp-222	118	3	a.	a.	PROPN
gp-222	118	4	,	,	PUNCT
gp-222	118	5	&	&	CCONJ
gp-222	118	6	carson	carson	PROPN
gp-222	118	7	,	,	PUNCT
gp-222	118	8	d.	d.	PROPN
gp-222	118	9	(	(	PUNCT
gp-222	118	10	2018	2018	NUM
gp-222	118	11	)	)	PUNCT
gp-222	118	12	.	.	PUNCT
gp-222	119	1	sme	sme	PROPN
gp-222	119	2	marketing	marketing	PROPN
gp-222	119	3	:	:	PUNCT
gp-222	119	4	efficiency	efficiency	NOUN
gp-222	119	5	in	in	ADP
gp-222	119	6	practice	practice	NOUN
gp-222	119	7	.	.	PUNCT
gp-222	120	1	small	small	ADJ
gp-222	120	2	enterprise	enterprise	NOUN
gp-222	120	3	research	research	NOUN
gp-222	120	4	,	,	PUNCT
gp-222	120	5	25(3	25(3	NUM
gp-222	120	6	)	)	PUNCT
gp-222	120	7	,	,	PUNCT
gp-222	120	8	213–226	213–226	NUM
gp-222	120	9	.	.	PUNCT
gp-222	121	1	hokmabadi	hokmabadi	PROPN
gp-222	121	2	,	,	PUNCT
gp-222	121	3	h.	h.	PROPN
gp-222	121	4	,	,	PUNCT
gp-222	121	5	rezvani	rezvani	PROPN
gp-222	121	6	,	,	PUNCT
gp-222	121	7	s.	s.	PROPN
gp-222	121	8	m.	m.	PROPN
gp-222	121	9	h.	h.	PROPN
gp-222	121	10	s.	s.	PROPN
gp-222	121	11	,	,	PUNCT
gp-222	121	12	&	&	CCONJ
gp-222	121	13	de	de	X
gp-222	121	14	matos	matos	PROPN
gp-222	121	15	,	,	PUNCT
gp-222	121	16	c.	c.	PROPN
gp-222	121	17	a.	a.	NOUN
gp-222	121	18	(	(	PUNCT
gp-222	121	19	2024	2024	NUM
gp-222	121	20	)	)	PUNCT
gp-222	121	21	.	.	PUNCT
gp-222	122	1	business	business	NOUN
gp-222	122	2	resilience	resilience	NOUN
gp-222	122	3	for	for	ADP
gp-222	122	4	small	small	ADJ
gp-222	122	5	and	and	CCONJ
gp-222	122	6	medium	medium	ADJ
gp-222	122	7	enterprises	enterprise	NOUN
gp-222	122	8	and	and	CCONJ
gp-222	122	9	startups	startup	NOUN
gp-222	122	10	by	by	ADP
gp-222	122	11	digital	digital	ADJ
gp-222	122	12	transformation	transformation	NOUN
gp-222	122	13	and	and	CCONJ
gp-222	122	14	the	the	DET
gp-222	122	15	role	role	NOUN
gp-222	122	16	of	of	ADP
gp-222	122	17	marketing	marketing	NOUN
gp-222	122	18	capabilities	capability	NOUN
gp-222	122	19	—	—	PUNCT
gp-222	122	20	a	a	DET
gp-222	122	21	systematic	systematic	ADJ
gp-222	122	22	review	review	NOUN
gp-222	122	23	.	.	PUNCT
gp-222	123	1	systems	system	NOUN
gp-222	123	2	,	,	PUNCT
gp-222	123	3	12(6	12(6	NUM
gp-222	123	4	)	)	PUNCT
gp-222	123	5	,	,	PUNCT
gp-222	123	6	220	220	NUM
gp-222	123	7	.	.	PUNCT
gp-222	123	8	hu	hu	PROPN
gp-222	123	9	,	,	PUNCT
gp-222	123	10	m.	m.	PROPN
gp-222	123	11	k.	k.	PROPN
gp-222	123	12	,	,	PUNCT
gp-222	123	13	&	&	CCONJ
gp-222	123	14	kee	kee	PROPN
gp-222	123	15	,	,	PUNCT
gp-222	123	16	d.	d.	PROPN
gp-222	123	17	m.	m.	PROPN
gp-222	123	18	h.	h.	PROPN
gp-222	123	19	(	(	PUNCT
gp-222	123	20	2022	2022	NUM
gp-222	123	21	)	)	PUNCT
gp-222	123	22	.	.	PUNCT
gp-222	124	1	fostering	foster	VERB
gp-222	124	2	sustainability	sustainability	NOUN
gp-222	124	3	:	:	PUNCT
gp-222	124	4	reinventing	reinvent	VERB
gp-222	124	5	sme	sme	NOUN
gp-222	124	6	strategy	strategy	NOUN
gp-222	124	7	in	in	ADP
gp-222	124	8	the	the	DET
gp-222	124	9	new	new	ADJ
gp-222	124	10	normal	normal	ADJ
gp-222	124	11	.	.	PUNCT
gp-222	125	1	foresight	foresight	NOUN
gp-222	125	2	,	,	PUNCT
gp-222	125	3	24(3/4	24(3/4	NUM
gp-222	125	4	)	)	PUNCT
gp-222	125	5	,	,	PUNCT
gp-222	125	6	301–318	301–318	NUM
gp-222	125	7	.	.	PUNCT
gp-222	126	1	jibril	jibril	PROPN
gp-222	126	2	,	,	PUNCT
gp-222	126	3	a.	a.	PROPN
gp-222	126	4	b.	b.	PROPN
gp-222	126	5	,	,	PUNCT
gp-222	126	6	amoah	amoah	PROPN
gp-222	126	7	,	,	PUNCT
gp-222	126	8	j.	j.	PROPN
gp-222	126	9	,	,	PUNCT
gp-222	126	10	panigrahi	panigrahi	PROPN
gp-222	126	11	,	,	PUNCT
gp-222	126	12	r.	r.	PROPN
gp-222	126	13	r.	r.	PROPN
gp-222	126	14	,	,	PUNCT
gp-222	126	15	&	&	CCONJ
gp-222	126	16	gochhait	gochhait	PROPN
gp-222	126	17	,	,	PUNCT
gp-222	126	18	s.	s.	PROPN
gp-222	126	19	(	(	PUNCT
gp-222	126	20	2024	2024	NUM
gp-222	126	21	)	)	PUNCT
gp-222	126	22	.	.	PUNCT
gp-222	127	1	digital	digital	ADJ
gp-222	127	2	transformation	transformation	NOUN
gp-222	127	3	in	in	ADP
gp-222	127	4	emerging	emerge	VERB
gp-222	127	5	markets	market	NOUN
gp-222	127	6	:	:	PUNCT
gp-222	127	7	the	the	DET
gp-222	127	8	role	role	NOUN
gp-222	127	9	of	of	ADP
gp-222	127	10	technology	technology	NOUN
gp-222	127	11	adoption	adoption	NOUN
gp-222	127	12	and	and	CCONJ
gp-222	127	13	innovative	innovative	ADJ
gp-222	127	14	marketing	marketing	NOUN
gp-222	127	15	strategies	strategy	NOUN
gp-222	127	16	among	among	ADP
gp-222	127	17	smes	sme	NOUN
gp-222	127	18	in	in	ADP
gp-222	127	19	the	the	DET
gp-222	127	20	post	post	ADJ
gp-222	127	21	–	–	PUNCT
gp-222	127	22	pandemic	pandemic	ADJ
gp-222	127	23	era	era	NOUN
gp-222	127	24	.	.	PUNCT
gp-222	128	1	international	international	ADJ
gp-222	128	2	journal	journal	NOUN
gp-222	128	3	of	of	ADP
gp-222	128	4	organizational	organizational	ADJ
gp-222	128	5	analysis	analysis	NOUN
gp-222	128	6	.	.	PUNCT
gp-222	129	1	lekhanya	lekhanya	PROPN
gp-222	129	2	,	,	PUNCT
gp-222	129	3	l.	l.	PROPN
gp-222	129	4	m.	m.	PROPN
gp-222	129	5	,	,	PUNCT
gp-222	129	6	&	&	CCONJ
gp-222	129	7	mason	mason	PROPN
gp-222	129	8	,	,	PUNCT
gp-222	129	9	r.	r.	PROPN
gp-222	129	10	b.	b.	PROPN
gp-222	129	11	(	(	PUNCT
gp-222	129	12	2013	2013	NUM
gp-222	129	13	)	)	PUNCT
gp-222	129	14	.	.	PUNCT
gp-222	130	1	the	the	DET
gp-222	130	2	use	use	NOUN
gp-222	130	3	of	of	ADP
gp-222	130	4	marketing	marketing	NOUN
gp-222	130	5	strategies	strategy	NOUN
gp-222	130	6	by	by	ADP
gp-222	130	7	small	small	ADJ
gp-222	130	8	,	,	PUNCT
gp-222	130	9	medium	medium	ADJ
gp-222	130	10	,	,	PUNCT
gp-222	130	11	and	and	CCONJ
gp-222	130	12	micro	micro	ADJ
gp-222	130	13	enterprises	enterprise	NOUN
gp-222	130	14	in	in	ADP
gp-222	130	15	rural	rural	ADJ
gp-222	130	16	kwazulu	kwazulu	NOUN
gp-222	130	17	-	-	PUNCT
gp-222	130	18	natal	natal	NOUN
gp-222	130	19	.	.	PUNCT
gp-222	131	1	sajesbm	sajesbm	NOUN
gp-222	131	2	,	,	PUNCT
gp-222	131	3	6	6	NUM
gp-222	131	4	,	,	PUNCT
gp-222	131	5	39–56	39–56	NUM
gp-222	131	6	.	.	PUNCT
gp-222	132	1	maina	maina	PROPN
gp-222	132	2	,	,	PUNCT
gp-222	132	3	b.	b.	PROPN
gp-222	132	4	(	(	PUNCT
gp-222	132	5	2024	2024	NUM
gp-222	132	6	)	)	PUNCT
gp-222	132	7	.	.	PUNCT
gp-222	133	1	navigating	navigate	VERB
gp-222	133	2	market	market	NOUN
gp-222	133	3	conditions	condition	NOUN
gp-222	133	4	:	:	PUNCT
gp-222	133	5	analysing	analyse	VERB
gp-222	133	6	the	the	DET
gp-222	133	7	systemic	systemic	ADJ
gp-222	133	8	challenges	challenge	NOUN
gp-222	133	9	and	and	CCONJ
gp-222	133	10	efficient	efficient	ADJ
gp-222	133	11	solutions	solution	NOUN
gp-222	133	12	for	for	ADP
gp-222	133	13	msmes	msme	NOUN
gp-222	133	14	financing	finance	VERB
gp-222	133	15	in	in	ADP
gp-222	133	16	emerging	emerge	VERB
gp-222	133	17	economies	economy	NOUN
gp-222	133	18	—	—	PUNCT
gp-222	133	19	a	a	DET
gp-222	133	20	kenyan	kenyan	ADJ
gp-222	133	21	perspective	perspective	NOUN
gp-222	133	22	.	.	PUNCT
gp-222	134	1	fh	fh	PROPN
gp-222	134	2	vorarlberg	vorarlberg	PROPN
gp-222	134	3	(	(	PUNCT
gp-222	134	4	fachhochschule	fachhochschule	PROPN
gp-222	134	5	vorarlberg	vorarlberg	NOUN
gp-222	134	6	)	)	PUNCT
gp-222	134	7	.	.	PUNCT
gp-222	135	1	marshalok	marshalok	PROPN
gp-222	135	2	,	,	PUNCT
gp-222	135	3	m.	m.	NOUN
gp-222	135	4	,	,	PUNCT
gp-222	135	5	melnyk	melnyk	ADV
gp-222	135	6	,	,	PUNCT
gp-222	135	7	a.	a.	NOUN
gp-222	135	8	,	,	PUNCT
gp-222	135	9	vasiuta	vasiuta	PROPN
gp-222	135	10	,	,	PUNCT
gp-222	135	11	v.	v.	ADV
gp-222	135	12	,	,	PUNCT
gp-222	135	13	yatsenko	yatsenko	PROPN
gp-222	135	14	,	,	PUNCT
gp-222	135	15	v.	v.	ADJ
gp-222	135	16	,	,	PUNCT
gp-222	135	17	&	&	CCONJ
gp-222	135	18	saienko	saienko	PROPN
gp-222	135	19	,	,	PUNCT
gp-222	135	20	v.	v.	PROPN
gp-222	135	21	(	(	PUNCT
gp-222	135	22	2021	2021	NUM
gp-222	135	23	)	)	PUNCT
gp-222	135	24	.	.	PUNCT
gp-222	136	1	competitive	competitive	ADJ
gp-222	136	2	advantages	advantage	NOUN
gp-222	136	3	of	of	ADP
gp-222	136	4	small	small	ADJ
gp-222	136	5	business	business	NOUN
gp-222	136	6	.	.	PUNCT
gp-222	137	1	ad	ad	PROPN
gp-222	137	2	alta	alta	PROPN
gp-222	137	3	:	:	PUNCT
gp-222	137	4	journal	journal	NOUN
gp-222	137	5	of	of	ADP
gp-222	137	6	interdisciplinary	interdisciplinary	ADJ
gp-222	137	7	research	research	NOUN
gp-222	137	8	,	,	PUNCT
gp-222	137	9	11(2	11(2	NOUN
gp-222	137	10	)	)	PUNCT
gp-222	137	11	,	,	PUNCT
gp-222	137	12	60–65	60–65	PROPN
gp-222	137	13	.	.	PUNCT
gp-222	138	1	michael	michael	PROPN
gp-222	138	2	,	,	PUNCT
gp-222	138	3	o.	o.	INTJ
gp-222	138	4	(	(	PUNCT
gp-222	138	5	2025	2025	NUM
gp-222	138	6	)	)	PUNCT
gp-222	138	7	.	.	PUNCT
gp-222	139	1	maximising	maximise	VERB
gp-222	139	2	the	the	DET
gp-222	139	3	potentials	potential	NOUN
gp-222	139	4	of	of	ADP
gp-222	139	5	small	small	ADJ
gp-222	139	6	and	and	CCONJ
gp-222	139	7	medium	medium	ADJ
gp-222	139	8	scale	scale	NOUN
gp-222	139	9	business	business	NOUN
gp-222	139	10	enterprises	enterprise	NOUN
gp-222	139	11	in	in	ADP
gp-222	139	12	developing	develop	VERB
gp-222	139	13	nations	nation	NOUN
gp-222	139	14	through	through	ADP
gp-222	139	15	the	the	DET
gp-222	139	16	use	use	NOUN
gp-222	139	17	of	of	ADP
gp-222	139	18	artificial	artificial	ADJ
gp-222	139	19	intelligence	intelligence	NOUN
gp-222	139	20	:	:	PUNCT
gp-222	139	21	ai	ai	VERB
gp-222	139	22	adoption	adoption	NOUN
gp-222	139	23	by	by	ADP
gp-222	139	24	smes	sme	NOUN
gp-222	139	25	in	in	ADP
gp-222	139	26	the	the	DET
gp-222	139	27	developing	develop	VERB
gp-222	139	28	nations	nation	NOUN
gp-222	139	29	.	.	PUNCT
gp-222	140	1	in	in	ADP
gp-222	140	2	the	the	DET
gp-222	140	3	future	future	NOUN
gp-222	140	4	of	of	ADP
gp-222	140	5	small	small	ADJ
gp-222	140	6	business	business	NOUN
gp-222	140	7	in	in	ADP
gp-222	140	8	industry	industry	NOUN
gp-222	140	9	5.0	5.0	NUM
gp-222	140	10	(	(	PUNCT
gp-222	140	11	hal	hal	PROPN
gp-222	140	12	.	.	PROPN
gp-222	140	13	215–246	215–246	NUM
gp-222	140	14	)	)	PUNCT
gp-222	140	15	.	.	PUNCT
gp-222	141	1	igi	igi	PROPN
gp-222	141	2	global	global	ADJ
gp-222	141	3	scientific	scientific	ADJ
gp-222	141	4	publishing	publishing	NOUN
gp-222	141	5	.	.	PUNCT
gp-222	142	1	mohammed	mohammed	PROPN
gp-222	142	2	shebeen	shebeen	PROPN
gp-222	142	3	,	,	PUNCT
gp-222	142	4	t.	t.	PROPN
gp-222	142	5	,	,	PUNCT
gp-222	142	6	shanthi	shanthi	PROPN
gp-222	142	7	,	,	PUNCT
gp-222	142	8	r.	r.	PROPN
gp-222	142	9	,	,	PUNCT
gp-222	142	10	&	&	CCONJ
gp-222	142	11	mathiyarasan	mathiyarasan	ADJ
gp-222	142	12	,	,	PUNCT
gp-222	142	13	m.	m.	NOUN
gp-222	142	14	(	(	PUNCT
gp-222	142	15	2024	2024	NUM
gp-222	142	16	)	)	PUNCT
gp-222	142	17	.	.	PUNCT
gp-222	143	1	navigating	navigate	VERB
gp-222	143	2	industry	industry	NOUN
gp-222	143	3	4.0	4.0	NUM
gp-222	143	4	:	:	PUNCT
gp-222	143	5	skill	skill	NOUN
gp-222	143	6	development	development	NOUN
gp-222	143	7	strategies	strategy	NOUN
gp-222	143	8	for	for	ADP
gp-222	143	9	empowering	empower	VERB
gp-222	143	10	msmes	msme	NOUN
gp-222	143	11	in	in	ADP
gp-222	143	12	the	the	DET
gp-222	143	13	digital	digital	ADJ
gp-222	143	14	age	age	NOUN
gp-222	143	15	.	.	PUNCT
gp-222	144	1	in	in	ADP
gp-222	144	2	anticipating	anticipate	VERB
gp-222	144	3	future	future	ADJ
gp-222	144	4	business	business	NOUN
gp-222	144	5	trends	trend	NOUN
gp-222	144	6	:	:	PUNCT
gp-222	144	7	navigating	navigate	VERB
gp-222	144	8	artificial	artificial	ADJ
gp-222	144	9	intelligence	intelligence	NOUN
gp-222	144	10	innovations	innovation	NOUN
gp-222	144	11	:	:	PUNCT
gp-222	144	12	volume	volume	NOUN
gp-222	144	13	2	2	NUM
gp-222	144	14	(	(	PUNCT
gp-222	144	15	hal	hal	NOUN
gp-222	144	16	.	.	PUNCT
gp-222	144	17	453–462	453–462	NUM
gp-222	144	18	)	)	PUNCT
gp-222	144	19	.	.	PUNCT
gp-222	145	1	springer	springer	NOUN
gp-222	145	2	.	.	PUNCT
gp-222	146	1	moore	moore	PROPN
gp-222	146	2	,	,	PUNCT
gp-222	146	3	s.	s.	PROPN
gp-222	146	4	b.	b.	PROPN
gp-222	146	5	,	,	PUNCT
gp-222	146	6	&	&	CCONJ
gp-222	146	7	manring	manring	PROPN
gp-222	146	8	,	,	PUNCT
gp-222	146	9	s.	s.	PROPN
gp-222	146	10	l.	l.	PROPN
gp-222	146	11	(	(	PUNCT
gp-222	146	12	2009	2009	NUM
gp-222	146	13	)	)	PUNCT
gp-222	146	14	.	.	PUNCT
gp-222	147	1	strategy	strategy	NOUN
gp-222	147	2	development	development	NOUN
gp-222	147	3	in	in	ADP
gp-222	147	4	small	small	ADJ
gp-222	147	5	and	and	CCONJ
gp-222	147	6	medium	medium	ADJ
gp-222	147	7	sized	sized	ADJ
gp-222	147	8	enterprises	enterprise	NOUN
gp-222	147	9	for	for	ADP
gp-222	147	10	sustainability	sustainability	NOUN
gp-222	147	11	and	and	CCONJ
gp-222	147	12	increased	increase	VERB
gp-222	147	13	value	value	NOUN
gp-222	147	14	creation	creation	NOUN
gp-222	147	15	.	.	PUNCT
gp-222	148	1	journal	journal	NOUN
gp-222	148	2	of	of	ADP
gp-222	148	3	cleaner	clean	ADJ
gp-222	148	4	production	production	NOUN
gp-222	148	5	,	,	PUNCT
gp-222	148	6	17(2	17(2	NUM
gp-222	148	7	)	)	PUNCT
gp-222	148	8	,	,	PUNCT
gp-222	148	9	276–282	276–282	NUM
gp-222	148	10	.	.	PUNCT
gp-222	149	1	naradda	naradda	ADJ
gp-222	149	2	gamage	gamage	NOUN
gp-222	149	3	,	,	PUNCT
gp-222	149	4	s.	s.	PROPN
gp-222	149	5	k.	k.	PROPN
gp-222	149	6	,	,	PUNCT
gp-222	149	7	ekanayake	ekanayake	PROPN
gp-222	149	8	,	,	PUNCT
gp-222	149	9	e.	e.	PROPN
gp-222	149	10	m.	m.	PROPN
gp-222	149	11	s.	s.	PROPN
gp-222	149	12	,	,	PUNCT
gp-222	149	13	abeyrathne	abeyrathne	PROPN
gp-222	149	14	,	,	PUNCT
gp-222	149	15	g.	g.	PROPN
gp-222	149	16	,	,	PUNCT
gp-222	149	17	prasanna	prasanna	PROPN
gp-222	149	18	,	,	PUNCT
gp-222	149	19	r.	r.	PROPN
gp-222	149	20	,	,	PUNCT
gp-222	149	21	jayasundara	jayasundara	PROPN
gp-222	149	22	,	,	PUNCT
gp-222	149	23	j.	j.	PROPN
gp-222	149	24	,	,	PUNCT
gp-222	149	25	&	&	CCONJ
gp-222	149	26	rajapakshe	rajapakshe	PROPN
gp-222	149	27	,	,	PUNCT
gp-222	149	28	p.	p.	PROPN
gp-222	149	29	s.	s.	PROPN
gp-222	149	30	k.	k.	PROPN
gp-222	149	31	(	(	PUNCT
gp-222	149	32	2020	2020	NUM
gp-222	149	33	)	)	PUNCT
gp-222	149	34	.	.	PUNCT
gp-222	150	1	a	a	DET
gp-222	150	2	review	review	NOUN
gp-222	150	3	of	of	ADP
gp-222	150	4	global	global	ADJ
gp-222	150	5	challenges	challenge	NOUN
gp-222	150	6	and	and	CCONJ
gp-222	150	7	survival	survival	NOUN
gp-222	150	8	strategies	strategy	NOUN
gp-222	150	9	of	of	ADP
gp-222	150	10	small	small	ADJ
gp-222	150	11	and	and	CCONJ
gp-222	150	12	medium	medium	ADJ
gp-222	150	13	enterprises	enterprise	NOUN
gp-222	150	14	(	(	PUNCT
gp-222	150	15	smes	sme	NOUN
gp-222	150	16	)	)	PUNCT
gp-222	150	17	.	.	PUNCT
gp-222	151	1	economies	economy	NOUN
gp-222	151	2	,	,	PUNCT
gp-222	151	3	8(4	8(4	NUM
gp-222	151	4	)	)	PUNCT
gp-222	151	5	,	,	PUNCT
gp-222	151	6	79	79	NUM
gp-222	151	7	.	.	PUNCT
gp-222	152	1	pai	pai	PROPN
gp-222	152	2	,	,	PUNCT
gp-222	152	3	p.	p.	PROPN
gp-222	152	4	,	,	PUNCT
gp-222	152	5	&	&	CCONJ
gp-222	152	6	kahn	kahn	PROPN
gp-222	152	7	,	,	PUNCT
gp-222	152	8	s.	s.	PROPN
gp-222	152	9	(	(	PUNCT
gp-222	152	10	2011	2011	NUM
gp-222	152	11	)	)	PUNCT
gp-222	152	12	.	.	PUNCT
gp-222	153	1	impact	impact	NOUN
gp-222	153	2	of	of	ADP
gp-222	153	3	marketing	marketing	NOUN
gp-222	153	4	strategies	strategy	NOUN
gp-222	153	5	on	on	ADP
gp-222	153	6	the	the	DET
gp-222	153	7	business	business	NOUN
gp-222	153	8	performance	performance	NOUN
gp-222	153	9	of	of	ADP
gp-222	153	10	small	small	ADJ
gp-222	153	11	and	and	CCONJ
gp-222	153	12	medium	medium	ADJ
gp-222	153	13	enterprises	enterprise	NOUN
gp-222	153	14	in	in	ADP
gp-222	153	15	india	india	PROPN
gp-222	153	16	.	.	PUNCT
gp-222	154	1	career	career	NOUN
gp-222	154	2	development	development	PROPN
gp-222	154	3	international	international	PROPN
gp-222	154	4	,	,	PUNCT
gp-222	154	5	4(2	4(2	NUM
gp-222	154	6	)	)	PUNCT
gp-222	154	7	,	,	PUNCT
gp-222	154	8	108–119	108–119	NUM
gp-222	154	9	.	.	PUNCT
gp-222	155	1	american	american	PROPN
gp-222	155	2	journal	journal	PROPN
gp-222	155	3	of	of	ADP
gp-222	155	4	economic	economic	ADJ
gp-222	155	5	and	and	CCONJ
gp-222	155	6	management	management	NOUN
gp-222	155	7	business	business	NOUN
gp-222	155	8	vol	vol	NOUN
gp-222	155	9	.	.	PROPN
gp-222	156	1	4	4	NUM
gp-222	156	2	no	no	NOUN
gp-222	156	3	.	.	NOUN
gp-222	156	4	5	5	NUM
gp-222	156	5	may	may	AUX
gp-222	156	6	2025	2025	NUM
gp-222	156	7	450	450	NUM
gp-222	156	8	schwaeke	schwaeke	ADJ
gp-222	156	9	,	,	PUNCT
gp-222	156	10	j.	j.	PROPN
gp-222	156	11	,	,	PUNCT
gp-222	156	12	peters	peters	PROPN
gp-222	156	13	,	,	PUNCT
gp-222	156	14	a.	a.	PROPN
gp-222	156	15	,	,	PUNCT
gp-222	156	16	kanbach	kanbach	PROPN
gp-222	156	17	,	,	PUNCT
gp-222	156	18	d.	d.	PROPN
gp-222	156	19	k.	k.	PROPN
gp-222	156	20	,	,	PUNCT
gp-222	156	21	kraus	kraus	PROPN
gp-222	156	22	,	,	PUNCT
gp-222	156	23	s.	s.	PROPN
gp-222	156	24	,	,	PUNCT
gp-222	156	25	&	&	CCONJ
gp-222	156	26	jones	jones	PROPN
gp-222	156	27	,	,	PUNCT
gp-222	156	28	p.	p.	PROPN
gp-222	156	29	(	(	PUNCT
gp-222	156	30	2025	2025	NUM
gp-222	156	31	)	)	PUNCT
gp-222	156	32	.	.	PUNCT
gp-222	157	1	the	the	DET
gp-222	157	2	new	new	ADJ
gp-222	157	3	normal	normal	ADJ
gp-222	157	4	:	:	PUNCT
gp-222	157	5	the	the	DET
gp-222	157	6	status	status	NOUN
gp-222	157	7	quo	quo	NOUN
gp-222	157	8	of	of	ADP
gp-222	157	9	ai	ai	PRON
gp-222	157	10	adoption	adoption	NOUN
gp-222	157	11	in	in	ADP
gp-222	157	12	smes	smes	PROPN
gp-222	157	13	.	.	PUNCT
gp-222	158	1	journal	journal	PROPN
gp-222	158	2	of	of	ADP
gp-222	158	3	small	small	ADJ
gp-222	158	4	business	business	NOUN
gp-222	158	5	management	management	NOUN
gp-222	158	6	,	,	PUNCT
gp-222	158	7	63(3	63(3	NUM
gp-222	158	8	)	)	PUNCT
gp-222	158	9	,	,	PUNCT
gp-222	158	10	1297	1297	NUM
gp-222	158	11	–	–	PUNCT
gp-222	158	12	1331	1331	NUM
gp-222	158	13	.	.	PUNCT
gp-222	159	1	susilawati	susilawati	NOUN
gp-222	159	2	,	,	PUNCT
gp-222	159	3	m.	m.	NOUN
gp-222	159	4	(	(	PUNCT
gp-222	159	5	2024	2024	NUM
gp-222	159	6	)	)	PUNCT
gp-222	159	7	.	.	PUNCT
gp-222	160	1	entrepreneurial	entrepreneurial	ADJ
gp-222	160	2	resilience	resilience	NOUN
gp-222	160	3	:	:	PUNCT
gp-222	160	4	strategies	strategy	NOUN
gp-222	160	5	for	for	SCONJ
gp-222	160	6	msmes	msme	NOUN
gp-222	160	7	to	to	PART
gp-222	160	8	navigate	navigate	VERB
gp-222	160	9	uncertainties	uncertainty	NOUN
gp-222	160	10	and	and	CCONJ
gp-222	160	11	challenges	challenge	NOUN
gp-222	160	12	in	in	ADP
gp-222	160	13	contemporary	contemporary	ADJ
gp-222	160	14	markets	market	NOUN
gp-222	160	15	.	.	PUNCT
gp-222	161	1	international	international	ADJ
gp-222	161	2	journal	journal	PROPN
gp-222	161	3	of	of	ADP
gp-222	161	4	business	business	NOUN
gp-222	161	5	,	,	PUNCT
gp-222	161	6	law	law	NOUN
gp-222	161	7	,	,	PUNCT
gp-222	161	8	and	and	CCONJ
gp-222	161	9	education	education	NOUN
gp-222	161	10	,	,	PUNCT
gp-222	161	11	5(2	5(2	NUM
gp-222	161	12	)	)	PUNCT
gp-222	161	13	,	,	PUNCT
gp-222	161	14	1687–1695	1687–1695	NUM
gp-222	161	15	.	.	PUNCT