id	sid	tid	token	lemma	pos
gp-232	1	1	american	american	PROPN
gp-232	1	2	journal	journal	PROPN
gp-232	1	3	of	of	ADP
gp-232	1	4	economic	economic	ADJ
gp-232	1	5	and	and	CCONJ
gp-232	1	6	management	management	NOUN
gp-232	1	7	business	business	NOUN
gp-232	1	8	p	p	X
gp-232	1	9	-	-	PUNCT
gp-232	1	10	issn	issn	NOUN
gp-232	1	11	:	:	PUNCT
gp-232	1	12	xxxx	xxxx	ADJ
gp-232	1	13	-	-	PUNCT
gp-232	1	14	xxxx	xxxx	ADJ
gp-232	1	15	e	e	NOUN
gp-232	1	16	-	-	NOUN
gp-232	1	17	issn	issn	ADJ
gp-232	1	18	:	:	PUNCT
gp-232	1	19	2835	2835	NUM
gp-232	1	20	-	-	SYM
gp-232	1	21	5199	5199	NUM
gp-232	1	22	vol	vol	NOUN
gp-232	1	23	.	.	PROPN
gp-232	2	1	4	4	NUM
gp-232	2	2	no	no	NOUN
gp-232	2	3	.	.	NOUN
gp-232	2	4	6	6	NUM
gp-232	2	5	juni	juni	NOUN
gp-232	2	6	2025	2025	NUM
gp-232	2	7	670	670	NUM
gp-232	2	8	omnichannel	omnichannel	NOUN
gp-232	2	9	marketing	market	VERB
gp-232	2	10	optimization	optimization	NOUN
gp-232	2	11	for	for	ADP
gp-232	2	12	a	a	DET
gp-232	2	13	consistent	consistent	ADJ
gp-232	2	14	customer	customer	NOUN
gp-232	2	15	experience	experience	NOUN
gp-232	2	16	erislan	erislan	ADJ
gp-232	2	17	universitas	universita	NOUN
gp-232	2	18	sahid	sahid	PROPN
gp-232	2	19	jakarta	jakarta	PROPN
gp-232	2	20	,	,	PUNCT
gp-232	2	21	indonesia	indonesia	PROPN
gp-232	2	22	e	e	PROPN
gp-232	2	23	-	-	NOUN
gp-232	2	24	mail	mail	NOUN
gp-232	2	25	:	:	PUNCT
gp-232	2	26	drerislan@gmail.com	drerislan@gmail.com	X
gp-232	3	1	abstract	abstract	ADJ
gp-232	3	2	omnichannel	omnichannel	NOUN
gp-232	3	3	marketing	marketing	NOUN
gp-232	3	4	has	have	AUX
gp-232	3	5	become	become	VERB
gp-232	3	6	a	a	DET
gp-232	3	7	critical	critical	ADJ
gp-232	3	8	strategy	strategy	NOUN
gp-232	3	9	for	for	ADP
gp-232	3	10	creating	create	VERB
gp-232	3	11	consistent	consistent	ADJ
gp-232	3	12	customer	customer	NOUN
gp-232	3	13	experiences	experience	NOUN
gp-232	3	14	across	across	ADP
gp-232	3	15	various	various	ADJ
gp-232	3	16	interaction	interaction	NOUN
gp-232	3	17	channels	channel	NOUN
gp-232	3	18	.	.	PUNCT
gp-232	4	1	this	this	DET
gp-232	4	2	approach	approach	NOUN
gp-232	4	3	integrates	integrate	VERB
gp-232	4	4	multiple	multiple	ADJ
gp-232	4	5	marketing	marketing	NOUN
gp-232	4	6	channels	channel	NOUN
gp-232	4	7	to	to	PART
gp-232	4	8	ensure	ensure	VERB
gp-232	4	9	seamless	seamless	ADJ
gp-232	4	10	customer	customer	NOUN
gp-232	4	11	journeys	journey	NOUN
gp-232	4	12	,	,	PUNCT
gp-232	4	13	enabling	enable	VERB
gp-232	4	14	businesses	business	NOUN
gp-232	4	15	to	to	PART
gp-232	4	16	meet	meet	VERB
gp-232	4	17	the	the	DET
gp-232	4	18	evolving	evolve	VERB
gp-232	4	19	expectations	expectation	NOUN
gp-232	4	20	of	of	ADP
gp-232	4	21	consumers	consumer	NOUN
gp-232	4	22	.	.	PUNCT
gp-232	5	1	this	this	DET
gp-232	5	2	article	article	NOUN
gp-232	5	3	aims	aim	VERB
gp-232	5	4	to	to	PART
gp-232	5	5	explore	explore	VERB
gp-232	5	6	how	how	SCONJ
gp-232	5	7	companies	company	NOUN
gp-232	5	8	can	can	AUX
gp-232	5	9	optimize	optimize	VERB
gp-232	5	10	omnichannel	omnichannel	NOUN
gp-232	5	11	marketing	marketing	NOUN
gp-232	5	12	strategies	strategy	NOUN
gp-232	5	13	to	to	PART
gp-232	5	14	enhance	enhance	VERB
gp-232	5	15	customer	customer	NOUN
gp-232	5	16	satisfaction	satisfaction	NOUN
gp-232	5	17	,	,	PUNCT
gp-232	5	18	loyalty	loyalty	NOUN
gp-232	5	19	,	,	PUNCT
gp-232	5	20	and	and	CCONJ
gp-232	5	21	operational	operational	ADJ
gp-232	5	22	efficiency	efficiency	NOUN
gp-232	5	23	.	.	PUNCT
gp-232	6	1	through	through	ADP
gp-232	6	2	a	a	DET
gp-232	6	3	literature	literature	NOUN
gp-232	6	4	review	review	NOUN
gp-232	6	5	and	and	CCONJ
gp-232	6	6	case	case	NOUN
gp-232	6	7	study	study	NOUN
gp-232	6	8	analysis	analysis	NOUN
gp-232	6	9	,	,	PUNCT
gp-232	6	10	key	key	ADJ
gp-232	6	11	principles	principle	NOUN
gp-232	6	12	of	of	ADP
gp-232	6	13	implementation	implementation	NOUN
gp-232	6	14	,	,	PUNCT
gp-232	6	15	challenges	challenge	NOUN
gp-232	6	16	,	,	PUNCT
gp-232	6	17	and	and	CCONJ
gp-232	6	18	best	good	ADJ
gp-232	6	19	practices	practice	NOUN
gp-232	6	20	are	be	AUX
gp-232	6	21	identified	identify	VERB
gp-232	6	22	.	.	PUNCT
gp-232	7	1	the	the	DET
gp-232	7	2	study	study	NOUN
gp-232	7	3	highlights	highlight	VERB
gp-232	7	4	the	the	DET
gp-232	7	5	importance	importance	NOUN
gp-232	7	6	of	of	ADP
gp-232	7	7	technology	technology	NOUN
gp-232	7	8	integration	integration	NOUN
gp-232	7	9	,	,	PUNCT
gp-232	7	10	including	include	VERB
gp-232	7	11	customer	customer	NOUN
gp-232	7	12	relationship	relationship	NOUN
gp-232	7	13	management	management	NOUN
gp-232	7	14	(	(	PUNCT
gp-232	7	15	crm	crm	NOUN
gp-232	7	16	)	)	PUNCT
gp-232	7	17	systems	system	NOUN
gp-232	7	18	,	,	PUNCT
gp-232	7	19	artificial	artificial	ADJ
gp-232	7	20	intelligence	intelligence	NOUN
gp-232	7	21	(	(	PUNCT
gp-232	7	22	ai	ai	NOUN
gp-232	7	23	)	)	PUNCT
gp-232	7	24	,	,	PUNCT
gp-232	7	25	and	and	CCONJ
gp-232	7	26	big	big	ADJ
gp-232	7	27	data	datum	NOUN
gp-232	7	28	analytics	analytic	NOUN
gp-232	7	29	,	,	PUNCT
gp-232	7	30	in	in	ADP
gp-232	7	31	enabling	enable	VERB
gp-232	7	32	personalized	personalized	ADJ
gp-232	7	33	and	and	CCONJ
gp-232	7	34	realtime	realtime	VERB
gp-232	7	35	customer	customer	NOUN
gp-232	7	36	interactions	interaction	NOUN
gp-232	7	37	.	.	PUNCT
gp-232	8	1	additionally	additionally	ADV
gp-232	8	2	,	,	PUNCT
gp-232	8	3	organizational	organizational	ADJ
gp-232	8	4	transformation	transformation	NOUN
gp-232	8	5	,	,	PUNCT
gp-232	8	6	such	such	ADJ
gp-232	8	7	as	as	ADP
gp-232	8	8	employee	employee	NOUN
gp-232	8	9	training	training	NOUN
gp-232	8	10	and	and	CCONJ
gp-232	8	11	the	the	DET
gp-232	8	12	elimination	elimination	NOUN
gp-232	8	13	of	of	ADP
gp-232	8	14	operational	operational	ADJ
gp-232	8	15	silos	silo	NOUN
gp-232	8	16	,	,	PUNCT
gp-232	8	17	emerges	emerge	VERB
gp-232	8	18	as	as	ADP
gp-232	8	19	a	a	DET
gp-232	8	20	key	key	ADJ
gp-232	8	21	factor	factor	NOUN
gp-232	8	22	supporting	support	VERB
gp-232	8	23	a	a	DET
gp-232	8	24	unified	unified	ADJ
gp-232	8	25	approach	approach	NOUN
gp-232	8	26	.	.	PUNCT
gp-232	9	1	successful	successful	ADJ
gp-232	9	2	omnichannel	omnichannel	NOUN
gp-232	9	3	marketing	marketing	NOUN
gp-232	9	4	implementation	implementation	NOUN
gp-232	9	5	is	be	AUX
gp-232	9	6	demonstrated	demonstrate	VERB
gp-232	9	7	through	through	ADP
gp-232	9	8	case	case	NOUN
gp-232	9	9	studies	study	NOUN
gp-232	9	10	of	of	ADP
gp-232	9	11	companies	company	NOUN
gp-232	9	12	like	like	ADP
gp-232	9	13	starbucks	starbuck	NOUN
gp-232	9	14	and	and	CCONJ
gp-232	9	15	sephora	sephora	NOUN
gp-232	9	16	,	,	PUNCT
gp-232	9	17	which	which	PRON
gp-232	9	18	showcase	showcase	VERB
gp-232	9	19	how	how	SCONJ
gp-232	9	20	consistency	consistency	NOUN
gp-232	9	21	across	across	ADP
gp-232	9	22	touchpoints	touchpoint	NOUN
gp-232	9	23	can	can	AUX
gp-232	9	24	drive	drive	VERB
gp-232	9	25	customer	customer	NOUN
gp-232	9	26	retention	retention	NOUN
gp-232	9	27	and	and	CCONJ
gp-232	9	28	competitive	competitive	ADJ
gp-232	9	29	advantage	advantage	NOUN
gp-232	9	30	.	.	PUNCT
gp-232	10	1	keywords	keyword	NOUN
gp-232	10	2	:	:	PUNCT
gp-232	10	3	omnichannel	omnichannel	NOUN
gp-232	10	4	marketing	marketing	NOUN
gp-232	10	5	,	,	PUNCT
gp-232	10	6	customer	customer	NOUN
gp-232	10	7	experience	experience	NOUN
gp-232	10	8	,	,	PUNCT
gp-232	10	9	marketing	marketing	NOUN
gp-232	10	10	strategy	strategy	NOUN
gp-232	10	11	,	,	PUNCT
gp-232	10	12	digitalization	digitalization	NOUN
gp-232	10	13	,	,	PUNCT
gp-232	10	14	customer	customer	NOUN
gp-232	10	15	loyalty	loyalty	NOUN
gp-232	10	16	introduction	introduction	NOUN
gp-232	10	17	in	in	ADP
gp-232	10	18	an	an	DET
gp-232	10	19	increasingly	increasingly	ADV
gp-232	10	20	competitive	competitive	ADJ
gp-232	10	21	business	business	NOUN
gp-232	10	22	world	world	NOUN
gp-232	10	23	,	,	PUNCT
gp-232	10	24	customer	customer	NOUN
gp-232	10	25	experience	experience	NOUN
gp-232	10	26	is	be	AUX
gp-232	10	27	one	one	NUM
gp-232	10	28	of	of	ADP
gp-232	10	29	the	the	DET
gp-232	10	30	main	main	ADJ
gp-232	10	31	elements	element	NOUN
gp-232	10	32	that	that	PRON
gp-232	10	33	determine	determine	VERB
gp-232	10	34	the	the	DET
gp-232	10	35	success	success	NOUN
gp-232	10	36	of	of	ADP
gp-232	10	37	a	a	DET
gp-232	10	38	company	company	NOUN
gp-232	10	39	(	(	PUNCT
gp-232	10	40	aldi	aldi	PROPN
gp-232	10	41	samara	samara	PROPN
gp-232	10	42	&	&	CCONJ
gp-232	10	43	metta	metta	PROPN
gp-232	10	44	susanti	susanti	PROPN
gp-232	10	45	,	,	PUNCT
gp-232	10	46	2023	2023	NUM
gp-232	10	47	;	;	PUNCT
gp-232	10	48	andrian	andrian	PROPN
gp-232	10	49	&	&	CCONJ
gp-232	10	50	fadillah	fadillah	PROPN
gp-232	10	51	,	,	PUNCT
gp-232	10	52	2021	2021	NUM
gp-232	10	53	;	;	PUNCT
gp-232	10	54	pranatika	pranatika	NOUN
gp-232	10	55	,	,	PUNCT
gp-232	10	56	2022	2022	NUM
gp-232	10	57	;	;	PUNCT
gp-232	10	58	setiobudi	setiobudi	PROPN
gp-232	10	59	et	et	PROPN
gp-232	10	60	al	al	PROPN
gp-232	10	61	.	.	PROPN
gp-232	10	62	,	,	PUNCT
gp-232	10	63	2021	2021	NUM
gp-232	10	64	;	;	PUNCT
gp-232	10	65	vebiana	vebiana	PROPN
gp-232	10	66	,	,	PUNCT
gp-232	10	67	2018	2018	NUM
gp-232	10	68	)	)	PUNCT
gp-232	10	69	.	.	PUNCT
gp-232	11	1	today	today	NOUN
gp-232	11	2	's	's	PART
gp-232	11	3	consumers	consumer	NOUN
gp-232	11	4	do	do	AUX
gp-232	11	5	not	not	PART
gp-232	11	6	rely	rely	VERB
gp-232	11	7	on	on	ADP
gp-232	11	8	just	just	ADV
gp-232	11	9	one	one	NUM
gp-232	11	10	channel	channel	NOUN
gp-232	11	11	to	to	PART
gp-232	11	12	interact	interact	VERB
gp-232	11	13	with	with	ADP
gp-232	11	14	brands	brand	NOUN
gp-232	11	15	,	,	PUNCT
gp-232	11	16	but	but	CCONJ
gp-232	11	17	use	use	VERB
gp-232	11	18	various	various	ADJ
gp-232	11	19	channels	channel	NOUN
gp-232	11	20	such	such	ADJ
gp-232	11	21	as	as	ADP
gp-232	11	22	physical	physical	ADJ
gp-232	11	23	stores	store	NOUN
gp-232	11	24	,	,	PUNCT
gp-232	11	25	e	e	NOUN
gp-232	11	26	-	-	NOUN
gp-232	11	27	commerce	commerce	ADJ
gp-232	11	28	,	,	PUNCT
gp-232	11	29	mobile	mobile	ADJ
gp-232	11	30	apps	app	NOUN
gp-232	11	31	,	,	PUNCT
gp-232	11	32	and	and	CCONJ
gp-232	11	33	social	social	ADJ
gp-232	11	34	media	medium	NOUN
gp-232	11	35	(	(	PUNCT
gp-232	11	36	jusuf	jusuf	NOUN
gp-232	11	37	,	,	PUNCT
gp-232	11	38	2019	2019	NUM
gp-232	11	39	)	)	PUNCT
gp-232	11	40	.	.	PUNCT
gp-232	12	1	therefore	therefore	ADV
gp-232	12	2	,	,	PUNCT
gp-232	12	3	companies	company	NOUN
gp-232	12	4	need	need	VERB
gp-232	12	5	to	to	PART
gp-232	12	6	ensure	ensure	VERB
gp-232	12	7	that	that	SCONJ
gp-232	12	8	the	the	DET
gp-232	12	9	customer	customer	NOUN
gp-232	12	10	experience	experience	NOUN
gp-232	12	11	remains	remain	VERB
gp-232	12	12	consistent	consistent	ADJ
gp-232	12	13	across	across	ADP
gp-232	12	14	all	all	DET
gp-232	12	15	touchpoints	touchpoint	NOUN
gp-232	12	16	.	.	PUNCT
gp-232	13	1	omnichannel	omnichannel	NOUN
gp-232	13	2	marketing	marketing	NOUN
gp-232	13	3	is	be	AUX
gp-232	13	4	an	an	DET
gp-232	13	5	approach	approach	NOUN
gp-232	13	6	designed	design	VERB
gp-232	13	7	to	to	PART
gp-232	13	8	unify	unify	VERB
gp-232	13	9	various	various	ADJ
gp-232	13	10	marketing	marketing	NOUN
gp-232	13	11	channels	channel	NOUN
gp-232	13	12	and	and	CCONJ
gp-232	13	13	provide	provide	VERB
gp-232	13	14	a	a	DET
gp-232	13	15	seamless	seamless	ADJ
gp-232	13	16	experience	experience	NOUN
gp-232	13	17	for	for	ADP
gp-232	13	18	customers	customer	NOUN
gp-232	13	19	(	(	PUNCT
gp-232	13	20	suryani	suryani	ADJ
gp-232	13	21	,	,	PUNCT
gp-232	13	22	2020	2020	NUM
gp-232	13	23	)	)	PUNCT
gp-232	13	24	.	.	PUNCT
gp-232	14	1	this	this	DET
gp-232	14	2	approach	approach	NOUN
gp-232	14	3	not	not	PART
gp-232	14	4	only	only	ADV
gp-232	14	5	aims	aim	VERB
gp-232	14	6	to	to	PART
gp-232	14	7	increase	increase	VERB
gp-232	14	8	customer	customer	NOUN
gp-232	14	9	satisfaction	satisfaction	NOUN
gp-232	14	10	but	but	CCONJ
gp-232	14	11	also	also	ADV
gp-232	14	12	to	to	PART
gp-232	14	13	create	create	VERB
gp-232	14	14	higher	high	ADJ
gp-232	14	15	loyalty	loyalty	NOUN
gp-232	14	16	(	(	PUNCT
gp-232	14	17	rahman	rahman	NOUN
gp-232	14	18	,	,	PUNCT
gp-232	14	19	2021	2021	NUM
gp-232	14	20	)	)	PUNCT
gp-232	14	21	.	.	PUNCT
gp-232	15	1	consistency	consistency	NOUN
gp-232	15	2	in	in	ADP
gp-232	15	3	brand	brand	NOUN
gp-232	15	4	messaging	messaging	NOUN
gp-232	15	5	,	,	PUNCT
gp-232	15	6	service	service	NOUN
gp-232	15	7	,	,	PUNCT
gp-232	15	8	and	and	CCONJ
gp-232	15	9	customer	customer	NOUN
gp-232	15	10	experience	experience	NOUN
gp-232	15	11	across	across	ADP
gp-232	15	12	channels	channel	NOUN
gp-232	15	13	is	be	AUX
gp-232	15	14	a	a	DET
gp-232	15	15	key	key	ADJ
gp-232	15	16	focus	focus	NOUN
gp-232	15	17	in	in	ADP
gp-232	15	18	the	the	DET
gp-232	15	19	implementation	implementation	NOUN
gp-232	15	20	of	of	ADP
gp-232	15	21	this	this	DET
gp-232	15	22	strategy	strategy	NOUN
gp-232	15	23	.	.	PUNCT
gp-232	16	1	however	however	ADV
gp-232	16	2	,	,	PUNCT
gp-232	16	3	while	while	SCONJ
gp-232	16	4	many	many	ADJ
gp-232	16	5	companies	company	NOUN
gp-232	16	6	recognize	recognize	VERB
gp-232	16	7	the	the	DET
gp-232	16	8	importance	importance	NOUN
gp-232	16	9	of	of	ADP
gp-232	16	10	omnichannel	omnichannel	NOUN
gp-232	16	11	marketing	marketing	NOUN
gp-232	16	12	,	,	PUNCT
gp-232	16	13	its	its	PRON
gp-232	16	14	implementation	implementation	NOUN
gp-232	16	15	is	be	AUX
gp-232	16	16	not	not	PART
gp-232	16	17	always	always	ADV
gp-232	16	18	easy	easy	ADJ
gp-232	16	19	.	.	PUNCT
gp-232	17	1	the	the	DET
gp-232	17	2	challenges	challenge	NOUN
gp-232	17	3	faced	face	VERB
gp-232	17	4	include	include	VERB
gp-232	17	5	technological	technological	ADJ
gp-232	17	6	limitations	limitation	NOUN
gp-232	17	7	,	,	PUNCT
gp-232	17	8	difficulties	difficulty	NOUN
gp-232	17	9	in	in	ADP
gp-232	17	10	integrating	integrate	VERB
gp-232	17	11	customer	customer	NOUN
gp-232	17	12	data	datum	NOUN
gp-232	17	13	,	,	PUNCT
gp-232	17	14	and	and	CCONJ
gp-232	17	15	organizational	organizational	ADJ
gp-232	17	16	resistance	resistance	NOUN
gp-232	17	17	to	to	PART
gp-232	17	18	change	change	VERB
gp-232	17	19	(	(	PUNCT
gp-232	17	20	prasetyo	prasetyo	NOUN
gp-232	17	21	,	,	PUNCT
gp-232	17	22	2017	2017	NUM
gp-232	17	23	)	)	PUNCT
gp-232	17	24	.	.	PUNCT
gp-232	18	1	in	in	ADP
gp-232	18	2	addition	addition	NOUN
gp-232	18	3	,	,	PUNCT
gp-232	18	4	many	many	ADJ
gp-232	18	5	companies	company	NOUN
gp-232	18	6	still	still	ADV
gp-232	18	7	operate	operate	VERB
gp-232	18	8	with	with	ADP
gp-232	18	9	a	a	DET
gp-232	18	10	silo	silo	NOUN
gp-232	18	11	-	-	PUNCT
gp-232	18	12	based	base	VERB
gp-232	18	13	approach	approach	NOUN
gp-232	18	14	,	,	PUNCT
gp-232	18	15	which	which	PRON
gp-232	18	16	separates	separate	VERB
gp-232	18	17	marketing	marketing	NOUN
gp-232	18	18	,	,	PUNCT
gp-232	18	19	sales	sale	NOUN
gp-232	18	20	,	,	PUNCT
gp-232	18	21	and	and	CCONJ
gp-232	18	22	customer	customer	NOUN
gp-232	18	23	service	service	NOUN
gp-232	18	24	functions	function	NOUN
gp-232	18	25	,	,	PUNCT
gp-232	18	26	thus	thus	ADV
gp-232	18	27	hindering	hinder	VERB
gp-232	18	28	efforts	effort	NOUN
gp-232	18	29	to	to	PART
gp-232	18	30	create	create	VERB
gp-232	18	31	a	a	DET
gp-232	18	32	unified	unified	ADJ
gp-232	18	33	experience	experience	NOUN
gp-232	18	34	(	(	PUNCT
gp-232	18	35	wijaya	wijaya	PROPN
gp-232	18	36	,	,	PUNCT
gp-232	18	37	2020	2020	NUM
gp-232	18	38	)	)	PUNCT
gp-232	18	39	.	.	PUNCT
gp-232	19	1	the	the	DET
gp-232	19	2	transformation	transformation	NOUN
gp-232	19	3	towards	towards	ADP
gp-232	19	4	omnichannel	omnichannel	NOUN
gp-232	19	5	marketing	marketing	NOUN
gp-232	19	6	requires	require	VERB
gp-232	19	7	a	a	DET
gp-232	19	8	profound	profound	ADJ
gp-232	19	9	change	change	NOUN
gp-232	19	10	in	in	ADP
gp-232	19	11	the	the	DET
gp-232	19	12	way	way	NOUN
gp-232	19	13	companies	company	NOUN
gp-232	19	14	operate	operate	VERB
gp-232	19	15	.	.	PUNCT
gp-232	20	1	the	the	DET
gp-232	20	2	integration	integration	NOUN
gp-232	20	3	of	of	ADP
gp-232	20	4	technologies	technology	NOUN
gp-232	20	5	such	such	ADJ
gp-232	20	6	as	as	ADP
gp-232	20	7	customer	customer	NOUN
gp-232	20	8	relationship	relationship	NOUN
gp-232	20	9	management	management	NOUN
gp-232	20	10	omnichannel	omnichannel	NOUN
gp-232	20	11	marketing	market	VERB
gp-232	20	12	optimization	optimization	NOUN
gp-232	20	13	for	for	ADP
gp-232	20	14	a	a	DET
gp-232	20	15	consistent	consistent	ADJ
gp-232	20	16	customer	customer	NOUN
gp-232	20	17	experience	experience	NOUN
gp-232	20	18	671	671	NUM
gp-232	20	19	(	(	PUNCT
gp-232	20	20	crm	crm	NOUN
gp-232	20	21	)	)	PUNCT
gp-232	20	22	,	,	PUNCT
gp-232	20	23	artificial	artificial	ADJ
gp-232	20	24	intelligence	intelligence	NOUN
gp-232	20	25	(	(	PUNCT
gp-232	20	26	ai	ai	NOUN
gp-232	20	27	)	)	PUNCT
gp-232	20	28	,	,	PUNCT
gp-232	20	29	and	and	CCONJ
gp-232	20	30	big	big	ADJ
gp-232	20	31	data	datum	NOUN
gp-232	20	32	analytics	analytic	NOUN
gp-232	20	33	is	be	AUX
gp-232	20	34	key	key	ADJ
gp-232	20	35	to	to	ADP
gp-232	20	36	supporting	support	VERB
gp-232	20	37	this	this	DET
gp-232	20	38	strategy	strategy	NOUN
gp-232	20	39	(	(	PUNCT
gp-232	20	40	alfian	alfian	PROPN
gp-232	20	41	&	&	CCONJ
gp-232	20	42	hartati	hartati	PROPN
gp-232	20	43	,	,	PUNCT
gp-232	20	44	2019	2019	NUM
gp-232	20	45	)	)	PUNCT
gp-232	20	46	.	.	PUNCT
gp-232	21	1	this	this	DET
gp-232	21	2	technology	technology	NOUN
gp-232	21	3	allows	allow	VERB
gp-232	21	4	companies	company	NOUN
gp-232	21	5	to	to	PART
gp-232	21	6	understand	understand	VERB
gp-232	21	7	customer	customer	NOUN
gp-232	21	8	behavior	behavior	NOUN
gp-232	21	9	,	,	PUNCT
gp-232	21	10	provide	provide	VERB
gp-232	21	11	personalized	personalized	ADJ
gp-232	21	12	recommendations	recommendation	NOUN
gp-232	21	13	,	,	PUNCT
gp-232	21	14	and	and	CCONJ
gp-232	21	15	respond	respond	VERB
gp-232	21	16	to	to	ADP
gp-232	21	17	customer	customer	NOUN
gp-232	21	18	needs	need	NOUN
gp-232	21	19	in	in	ADP
gp-232	21	20	real	real	ADJ
gp-232	21	21	time	time	NOUN
gp-232	21	22	.	.	PUNCT
gp-232	22	1	in	in	ADP
gp-232	22	2	addition	addition	NOUN
gp-232	22	3	to	to	ADP
gp-232	22	4	technology	technology	NOUN
gp-232	22	5	,	,	PUNCT
gp-232	22	6	companies	company	NOUN
gp-232	22	7	also	also	ADV
gp-232	22	8	need	need	VERB
gp-232	22	9	to	to	PART
gp-232	22	10	focus	focus	VERB
gp-232	22	11	on	on	ADP
gp-232	22	12	human	human	ADJ
gp-232	22	13	resource	resource	NOUN
gp-232	22	14	development	development	NOUN
gp-232	22	15	.	.	PUNCT
gp-232	23	1	training	train	VERB
gp-232	23	2	employees	employee	NOUN
gp-232	23	3	to	to	PART
gp-232	23	4	understand	understand	VERB
gp-232	23	5	the	the	DET
gp-232	23	6	importance	importance	NOUN
gp-232	23	7	of	of	ADP
gp-232	23	8	a	a	DET
gp-232	23	9	consistent	consistent	ADJ
gp-232	23	10	customer	customer	NOUN
gp-232	23	11	experience	experience	NOUN
gp-232	23	12	across	across	ADP
gp-232	23	13	all	all	DET
gp-232	23	14	channels	channel	NOUN
gp-232	23	15	is	be	AUX
gp-232	23	16	an	an	DET
gp-232	23	17	important	important	ADJ
gp-232	23	18	step	step	NOUN
gp-232	23	19	(	(	PUNCT
gp-232	23	20	situmorang	situmorang	NOUN
gp-232	23	21	,	,	PUNCT
gp-232	23	22	2018	2018	NUM
gp-232	23	23	)	)	PUNCT
gp-232	23	24	.	.	PUNCT
gp-232	24	1	employees	employee	NOUN
gp-232	24	2	who	who	PRON
gp-232	24	3	are	be	AUX
gp-232	24	4	engaged	engage	VERB
gp-232	24	5	and	and	CCONJ
gp-232	24	6	have	have	AUX
gp-232	24	7	a	a	DET
gp-232	24	8	deep	deep	ADJ
gp-232	24	9	understanding	understanding	NOUN
gp-232	24	10	of	of	ADP
gp-232	24	11	omnichannel	omnichannel	NOUN
gp-232	24	12	strategies	strategy	NOUN
gp-232	24	13	will	will	AUX
gp-232	24	14	be	be	AUX
gp-232	24	15	a	a	DET
gp-232	24	16	valuable	valuable	ADJ
gp-232	24	17	asset	asset	NOUN
gp-232	24	18	in	in	ADP
gp-232	24	19	executing	execute	VERB
gp-232	24	20	this	this	DET
gp-232	24	21	strategy	strategy	NOUN
gp-232	24	22	.	.	PUNCT
gp-232	25	1	in	in	ADP
gp-232	25	2	the	the	DET
gp-232	25	3	indonesian	indonesian	ADJ
gp-232	25	4	context	context	NOUN
gp-232	25	5	,	,	PUNCT
gp-232	25	6	the	the	DET
gp-232	25	7	adoption	adoption	NOUN
gp-232	25	8	of	of	ADP
gp-232	25	9	omnichannel	omnichannel	NOUN
gp-232	25	10	marketing	marketing	NOUN
gp-232	25	11	has	have	AUX
gp-232	25	12	shown	show	VERB
gp-232	25	13	significant	significant	ADJ
gp-232	25	14	results	result	NOUN
gp-232	25	15	in	in	ADP
gp-232	25	16	several	several	ADJ
gp-232	25	17	industries	industry	NOUN
gp-232	25	18	,	,	PUNCT
gp-232	25	19	especially	especially	ADV
gp-232	25	20	retail	retail	ADJ
gp-232	25	21	and	and	CCONJ
gp-232	25	22	e	e	NOUN
gp-232	25	23	-	-	NOUN
gp-232	25	24	commerce	commerce	NOUN
gp-232	25	25	(	(	PUNCT
gp-232	25	26	kusumawati	kusumawati	PROPN
gp-232	25	27	,	,	PUNCT
gp-232	25	28	2020	2020	NUM
gp-232	25	29	)	)	PUNCT
gp-232	25	30	.	.	PUNCT
gp-232	26	1	companies	company	NOUN
gp-232	26	2	such	such	ADJ
gp-232	26	3	as	as	ADP
gp-232	26	4	tokopedia	tokopedia	PROPN
gp-232	26	5	,	,	PUNCT
gp-232	26	6	blibli	blibli	NOUN
gp-232	26	7	,	,	PUNCT
gp-232	26	8	and	and	CCONJ
gp-232	26	9	matahari	matahari	PROPN
gp-232	26	10	have	have	AUX
gp-232	26	11	successfully	successfully	ADV
gp-232	26	12	leveraged	leverage	VERB
gp-232	26	13	this	this	DET
gp-232	26	14	strategy	strategy	NOUN
gp-232	26	15	to	to	PART
gp-232	26	16	increase	increase	VERB
gp-232	26	17	their	their	PRON
gp-232	26	18	competitiveness	competitiveness	NOUN
gp-232	26	19	.	.	PUNCT
gp-232	27	1	with	with	ADP
gp-232	27	2	an	an	DET
gp-232	27	3	increasingly	increasingly	ADV
gp-232	27	4	digitalsavvy	digitalsavvy	ADJ
gp-232	27	5	population	population	NOUN
gp-232	27	6	,	,	PUNCT
gp-232	27	7	indonesia	indonesia	PROPN
gp-232	27	8	is	be	AUX
gp-232	27	9	a	a	DET
gp-232	27	10	potential	potential	ADJ
gp-232	27	11	market	market	NOUN
gp-232	27	12	for	for	ADP
gp-232	27	13	companies	company	NOUN
gp-232	27	14	that	that	PRON
gp-232	27	15	want	want	VERB
gp-232	27	16	to	to	PART
gp-232	27	17	implement	implement	VERB
gp-232	27	18	an	an	DET
gp-232	27	19	omnichannel	omnichannel	NOUN
gp-232	27	20	strategy	strategy	NOUN
gp-232	27	21	(	(	PUNCT
gp-232	27	22	nurhayati	nurhayati	PROPN
gp-232	27	23	&	&	CCONJ
gp-232	27	24	wahyudi	wahyudi	PROPN
gp-232	27	25	,	,	PUNCT
gp-232	27	26	2021	2021	NUM
gp-232	27	27	)	)	PUNCT
gp-232	27	28	.	.	PUNCT
gp-232	28	1	however	however	ADV
gp-232	28	2	,	,	PUNCT
gp-232	28	3	to	to	PART
gp-232	28	4	achieve	achieve	VERB
gp-232	28	5	success	success	NOUN
gp-232	28	6	in	in	ADP
gp-232	28	7	omnichannel	omnichannel	NOUN
gp-232	28	8	marketing	marketing	NOUN
gp-232	28	9	,	,	PUNCT
gp-232	28	10	companies	company	NOUN
gp-232	28	11	need	need	VERB
gp-232	28	12	to	to	PART
gp-232	28	13	understand	understand	VERB
gp-232	28	14	the	the	DET
gp-232	28	15	ever	ever	ADV
gp-232	28	16	-	-	PUNCT
gp-232	28	17	changing	change	VERB
gp-232	28	18	behavior	behavior	NOUN
gp-232	28	19	of	of	ADP
gp-232	28	20	consumers	consumer	NOUN
gp-232	28	21	.	.	PUNCT
gp-232	29	1	today	today	NOUN
gp-232	29	2	's	's	PART
gp-232	29	3	consumers	consumer	NOUN
gp-232	29	4	expect	expect	VERB
gp-232	29	5	fast	fast	ADV
gp-232	29	6	,	,	PUNCT
gp-232	29	7	personalized	personalized	ADJ
gp-232	29	8	,	,	PUNCT
gp-232	29	9	and	and	CCONJ
gp-232	29	10	relevant	relevant	ADJ
gp-232	29	11	interactions	interaction	NOUN
gp-232	29	12	across	across	ADP
gp-232	29	13	all	all	DET
gp-232	29	14	channels	channel	NOUN
gp-232	29	15	(	(	PUNCT
gp-232	29	16	suranto	suranto	NOUN
gp-232	29	17	,	,	PUNCT
gp-232	29	18	2022	2022	NUM
gp-232	29	19	)	)	PUNCT
gp-232	29	20	.	.	PUNCT
gp-232	30	1	therefore	therefore	ADV
gp-232	30	2	,	,	PUNCT
gp-232	30	3	customer	customer	NOUN
gp-232	30	4	data	datum	NOUN
gp-232	30	5	analysis	analysis	NOUN
gp-232	30	6	is	be	AUX
gp-232	30	7	a	a	DET
gp-232	30	8	key	key	ADJ
gp-232	30	9	element	element	NOUN
gp-232	30	10	to	to	PART
gp-232	30	11	create	create	VERB
gp-232	30	12	an	an	DET
gp-232	30	13	effective	effective	ADJ
gp-232	30	14	strategy	strategy	NOUN
gp-232	30	15	.	.	PUNCT
gp-232	31	1	additionally	additionally	ADV
gp-232	31	2	,	,	PUNCT
gp-232	31	3	it	it	PRON
gp-232	31	4	is	be	AUX
gp-232	31	5	important	important	ADJ
gp-232	31	6	to	to	PART
gp-232	31	7	create	create	VERB
gp-232	31	8	an	an	DET
gp-232	31	9	experience	experience	NOUN
gp-232	31	10	that	that	PRON
gp-232	31	11	is	be	AUX
gp-232	31	12	not	not	PART
gp-232	31	13	only	only	ADV
gp-232	31	14	unified	unified	ADJ
gp-232	31	15	but	but	CCONJ
gp-232	31	16	also	also	ADV
gp-232	31	17	engaging	engage	VERB
gp-232	31	18	.	.	PUNCT
gp-232	32	1	for	for	ADP
gp-232	32	2	example	example	NOUN
gp-232	32	3	,	,	PUNCT
gp-232	32	4	the	the	DET
gp-232	32	5	integration	integration	NOUN
gp-232	32	6	between	between	ADP
gp-232	32	7	physical	physical	ADJ
gp-232	32	8	stores	store	NOUN
gp-232	32	9	and	and	CCONJ
gp-232	32	10	digital	digital	ADJ
gp-232	32	11	platforms	platform	NOUN
gp-232	32	12	can	can	AUX
gp-232	32	13	create	create	VERB
gp-232	32	14	a	a	DET
gp-232	32	15	unique	unique	ADJ
gp-232	32	16	shopping	shopping	NOUN
gp-232	32	17	experience	experience	NOUN
gp-232	32	18	(	(	PUNCT
gp-232	32	19	gunawan	gunawan	PROPN
gp-232	32	20	,	,	PUNCT
gp-232	32	21	2017	2017	NUM
gp-232	32	22	)	)	PUNCT
gp-232	32	23	.	.	PUNCT
gp-232	33	1	features	feature	NOUN
gp-232	33	2	like	like	ADP
gp-232	33	3	click	click	VERB
gp-232	33	4	-	-	PUNCT
gp-232	33	5	and	and	CCONJ
gp-232	33	6	-	-	PUNCT
gp-232	33	7	collect	collect	ADJ
gp-232	33	8	,	,	PUNCT
gp-232	33	9	virtual	virtual	ADJ
gp-232	33	10	try	try	NOUN
gp-232	33	11	-	-	PUNCT
gp-232	33	12	on	on	ADV
gp-232	33	13	,	,	PUNCT
gp-232	33	14	and	and	CCONJ
gp-232	33	15	data	datum	NOUN
gp-232	33	16	-	-	PUNCT
gp-232	33	17	driven	drive	VERB
gp-232	33	18	recommendations	recommendation	NOUN
gp-232	33	19	can	can	AUX
gp-232	33	20	improve	improve	VERB
gp-232	33	21	customer	customer	NOUN
gp-232	33	22	experience	experience	NOUN
gp-232	33	23	and	and	CCONJ
gp-232	33	24	drive	drive	VERB
gp-232	33	25	loyalty	loyalty	NOUN
gp-232	33	26	.	.	PUNCT
gp-232	34	1	in	in	ADP
gp-232	34	2	the	the	DET
gp-232	34	3	local	local	ADJ
gp-232	34	4	context	context	NOUN
gp-232	34	5	,	,	PUNCT
gp-232	34	6	the	the	DET
gp-232	34	7	implementation	implementation	NOUN
gp-232	34	8	of	of	ADP
gp-232	34	9	omnichannel	omnichannel	NOUN
gp-232	34	10	marketing	marketing	NOUN
gp-232	34	11	has	have	AUX
gp-232	34	12	also	also	ADV
gp-232	34	13	been	be	AUX
gp-232	34	14	adopted	adopt	VERB
gp-232	34	15	by	by	ADP
gp-232	34	16	indonesian	indonesian	ADJ
gp-232	34	17	brands	brand	NOUN
gp-232	34	18	that	that	PRON
gp-232	34	19	focus	focus	VERB
gp-232	34	20	on	on	ADP
gp-232	34	21	digital	digital	ADJ
gp-232	34	22	transformation	transformation	NOUN
gp-232	34	23	,	,	PUNCT
gp-232	34	24	such	such	ADJ
gp-232	34	25	as	as	ADP
gp-232	34	26	gojek	gojek	NOUN
gp-232	34	27	,	,	PUNCT
gp-232	34	28	tokopedia	tokopedia	PROPN
gp-232	34	29	,	,	PUNCT
gp-232	34	30	and	and	CCONJ
gp-232	34	31	bukalapak	bukalapak	NOUN
gp-232	34	32	.	.	PUNCT
gp-232	35	1	these	these	DET
gp-232	35	2	companies	company	NOUN
gp-232	35	3	combine	combine	VERB
gp-232	35	4	technological	technological	ADJ
gp-232	35	5	innovation	innovation	NOUN
gp-232	35	6	and	and	CCONJ
gp-232	35	7	customer	customer	NOUN
gp-232	35	8	experience	experience	NOUN
gp-232	35	9	to	to	PART
gp-232	35	10	create	create	VERB
gp-232	35	11	integrated	integrated	ADJ
gp-232	35	12	services	service	NOUN
gp-232	35	13	(	(	PUNCT
gp-232	35	14	mulyani	mulyani	PROPN
gp-232	35	15	&	&	CCONJ
gp-232	35	16	hidayat	hidayat	PROPN
gp-232	35	17	,	,	PUNCT
gp-232	35	18	2020	2020	NUM
gp-232	35	19	)	)	PUNCT
gp-232	35	20	.	.	PUNCT
gp-232	36	1	their	their	PRON
gp-232	36	2	success	success	NOUN
gp-232	36	3	shows	show	VERB
gp-232	36	4	that	that	SCONJ
gp-232	36	5	omnichannel	omnichannel	NOUN
gp-232	36	6	strategies	strategy	NOUN
gp-232	36	7	can	can	AUX
gp-232	36	8	be	be	AUX
gp-232	36	9	a	a	DET
gp-232	36	10	key	key	ADJ
gp-232	36	11	driver	driver	NOUN
gp-232	36	12	of	of	ADP
gp-232	36	13	growth	growth	NOUN
gp-232	36	14	in	in	ADP
gp-232	36	15	indonesia	indonesia	PROPN
gp-232	36	16	's	's	PART
gp-232	36	17	digital	digital	ADJ
gp-232	36	18	market	market	NOUN
gp-232	36	19	.	.	PUNCT
gp-232	37	1	a	a	DET
gp-232	37	2	study	study	NOUN
gp-232	37	3	by	by	ADP
gp-232	37	4	indrawati	indrawati	NOUN
gp-232	37	5	and	and	CCONJ
gp-232	37	6	ragil	ragil	NOUN
gp-232	37	7	(	(	PUNCT
gp-232	37	8	2021	2021	NUM
gp-232	37	9	)	)	PUNCT
gp-232	37	10	emphasized	emphasize	VERB
gp-232	37	11	the	the	DET
gp-232	37	12	importance	importance	NOUN
gp-232	37	13	of	of	ADP
gp-232	37	14	digital	digital	ADJ
gp-232	37	15	channel	channel	NOUN
gp-232	37	16	integration	integration	NOUN
gp-232	37	17	in	in	ADP
gp-232	37	18	creating	create	VERB
gp-232	37	19	a	a	DET
gp-232	37	20	consistent	consistent	ADJ
gp-232	37	21	customer	customer	NOUN
gp-232	37	22	experience	experience	NOUN
gp-232	37	23	through	through	ADP
gp-232	37	24	omnichannel	omnichannel	NOUN
gp-232	37	25	approaches	approach	NOUN
gp-232	37	26	;	;	PUNCT
gp-232	37	27	however	however	ADV
gp-232	37	28	,	,	PUNCT
gp-232	37	29	their	their	PRON
gp-232	37	30	research	research	NOUN
gp-232	37	31	focused	focus	VERB
gp-232	37	32	mainly	mainly	ADV
gp-232	37	33	on	on	ADP
gp-232	37	34	technological	technological	ADJ
gp-232	37	35	aspects	aspect	NOUN
gp-232	37	36	and	and	CCONJ
gp-232	37	37	did	do	AUX
gp-232	37	38	not	not	PART
gp-232	37	39	delve	delve	VERB
gp-232	37	40	into	into	ADP
gp-232	37	41	the	the	DET
gp-232	37	42	role	role	NOUN
gp-232	37	43	of	of	ADP
gp-232	37	44	employee	employee	NOUN
gp-232	37	45	engagement	engagement	NOUN
gp-232	37	46	as	as	ADP
gp-232	37	47	a	a	DET
gp-232	37	48	key	key	ADJ
gp-232	37	49	driver	driver	NOUN
gp-232	37	50	of	of	ADP
gp-232	37	51	strategy	strategy	NOUN
gp-232	37	52	success	success	NOUN
gp-232	37	53	.	.	PUNCT
gp-232	38	1	meanwhile	meanwhile	ADV
gp-232	38	2	,	,	PUNCT
gp-232	38	3	putra	putra	PROPN
gp-232	38	4	and	and	CCONJ
gp-232	38	5	lestari	lestari	PROPN
gp-232	38	6	(	(	PUNCT
gp-232	38	7	2022	2022	NUM
gp-232	38	8	)	)	PUNCT
gp-232	38	9	examined	examine	VERB
gp-232	38	10	the	the	DET
gp-232	38	11	effectiveness	effectiveness	NOUN
gp-232	38	12	of	of	ADP
gp-232	38	13	omnichannel	omnichannel	NOUN
gp-232	38	14	campaigns	campaign	NOUN
gp-232	38	15	in	in	ADP
gp-232	38	16	boosting	boost	VERB
gp-232	38	17	customer	customer	NOUN
gp-232	38	18	loyalty	loyalty	NOUN
gp-232	38	19	within	within	ADP
gp-232	38	20	the	the	DET
gp-232	38	21	retail	retail	ADJ
gp-232	38	22	industry	industry	NOUN
gp-232	38	23	but	but	CCONJ
gp-232	38	24	overlooked	overlook	VERB
gp-232	38	25	the	the	DET
gp-232	38	26	organizational	organizational	ADJ
gp-232	38	27	challenges	challenge	NOUN
gp-232	38	28	and	and	CCONJ
gp-232	38	29	structural	structural	ADJ
gp-232	38	30	resistance	resistance	NOUN
gp-232	38	31	often	often	ADV
gp-232	38	32	encountered	encounter	VERB
gp-232	38	33	in	in	ADP
gp-232	38	34	implementing	implement	VERB
gp-232	38	35	cross	cross	ADJ
gp-232	38	36	-	-	ADJ
gp-232	38	37	channel	channel	NOUN
gp-232	38	38	systems	system	NOUN
gp-232	38	39	.	.	PUNCT
gp-232	39	1	this	this	DET
gp-232	39	2	study	study	NOUN
gp-232	39	3	addresses	address	VERB
gp-232	39	4	these	these	DET
gp-232	39	5	gaps	gap	NOUN
gp-232	39	6	by	by	ADP
gp-232	39	7	adopting	adopt	VERB
gp-232	39	8	a	a	DET
gp-232	39	9	more	more	ADV
gp-232	39	10	holistic	holistic	ADJ
gp-232	39	11	approach	approach	NOUN
gp-232	39	12	—	—	PUNCT
gp-232	39	13	merging	merge	VERB
gp-232	39	14	technological	technological	ADJ
gp-232	39	15	,	,	PUNCT
gp-232	39	16	organizational	organizational	ADJ
gp-232	39	17	,	,	PUNCT
gp-232	39	18	and	and	CCONJ
gp-232	39	19	human	human	ADJ
gp-232	39	20	resource	resource	NOUN
gp-232	39	21	perspectives	perspective	NOUN
gp-232	39	22	—	—	PUNCT
gp-232	39	23	particularly	particularly	ADV
gp-232	39	24	within	within	ADP
gp-232	39	25	the	the	DET
gp-232	39	26	context	context	NOUN
gp-232	39	27	of	of	ADP
gp-232	39	28	emerging	emerge	VERB
gp-232	39	29	indonesian	indonesian	ADJ
gp-232	39	30	digital	digital	ADJ
gp-232	39	31	businesses	business	NOUN
gp-232	39	32	.	.	PUNCT
gp-232	40	1	this	this	DET
gp-232	40	2	article	article	NOUN
gp-232	40	3	will	will	AUX
gp-232	40	4	take	take	VERB
gp-232	40	5	an	an	DET
gp-232	40	6	in	in	ADP
gp-232	40	7	-	-	PUNCT
gp-232	40	8	depth	depth	NOUN
gp-232	40	9	look	look	NOUN
gp-232	40	10	at	at	ADP
gp-232	40	11	how	how	SCONJ
gp-232	40	12	companies	company	NOUN
gp-232	40	13	can	can	AUX
gp-232	40	14	optimize	optimize	VERB
gp-232	40	15	their	their	PRON
gp-232	40	16	omnichannel	omnichannel	NOUN
gp-232	40	17	marketing	marketing	NOUN
gp-232	40	18	strategies	strategy	NOUN
gp-232	40	19	to	to	PART
gp-232	40	20	provide	provide	VERB
gp-232	40	21	a	a	DET
gp-232	40	22	consistent	consistent	ADJ
gp-232	40	23	customer	customer	NOUN
gp-232	40	24	experience	experience	NOUN
gp-232	40	25	.	.	PUNCT
gp-232	41	1	using	use	VERB
gp-232	41	2	case	case	NOUN
gp-232	41	3	studies	study	NOUN
gp-232	41	4	and	and	CCONJ
gp-232	41	5	literature	literature	NOUN
gp-232	41	6	analysis	analysis	NOUN
gp-232	41	7	,	,	PUNCT
gp-232	41	8	this	this	DET
gp-232	41	9	article	article	NOUN
gp-232	41	10	provides	provide	VERB
gp-232	41	11	insight	insight	NOUN
gp-232	41	12	into	into	ADP
gp-232	41	13	best	good	ADJ
gp-232	41	14	practices	practice	NOUN
gp-232	41	15	and	and	CCONJ
gp-232	41	16	challenges	challenge	NOUN
gp-232	41	17	that	that	PRON
gp-232	41	18	may	may	AUX
gp-232	41	19	be	be	AUX
gp-232	41	20	encountered	encounter	VERB
gp-232	41	21	in	in	ADP
gp-232	41	22	the	the	DET
gp-232	41	23	implementation	implementation	NOUN
gp-232	41	24	of	of	ADP
gp-232	41	25	this	this	DET
gp-232	41	26	strategy	strategy	NOUN
gp-232	41	27	.	.	PUNCT
gp-232	42	1	through	through	ADP
gp-232	42	2	this	this	DET
gp-232	42	3	discussion	discussion	NOUN
gp-232	42	4	,	,	PUNCT
gp-232	42	5	it	it	PRON
gp-232	42	6	is	be	AUX
gp-232	42	7	hoped	hope	VERB
gp-232	42	8	that	that	SCONJ
gp-232	42	9	readers	reader	NOUN
gp-232	42	10	can	can	AUX
gp-232	42	11	understand	understand	VERB
gp-232	42	12	the	the	DET
gp-232	42	13	importance	importance	NOUN
gp-232	42	14	of	of	ADP
gp-232	42	15	omnichannel	omnichannel	NOUN
gp-232	42	16	marketing	market	VERB
gp-232	42	17	in	in	ADP
gp-232	42	18	creating	create	VERB
gp-232	42	19	a	a	DET
gp-232	42	20	competitive	competitive	ADJ
gp-232	42	21	advantage	advantage	NOUN
gp-232	42	22	in	in	ADP
gp-232	42	23	the	the	DET
gp-232	42	24	digital	digital	ADJ
gp-232	42	25	era	era	NOUN
gp-232	42	26	.	.	PUNCT
gp-232	43	1	in	in	ADP
gp-232	43	2	addition	addition	NOUN
gp-232	43	3	,	,	PUNCT
gp-232	43	4	this	this	DET
gp-232	43	5	article	article	NOUN
gp-232	43	6	also	also	ADV
gp-232	43	7	aims	aim	VERB
gp-232	43	8	to	to	PART
gp-232	43	9	provide	provide	VERB
gp-232	43	10	practical	practical	ADJ
gp-232	43	11	guidance	guidance	NOUN
gp-232	43	12	for	for	SCONJ
gp-232	43	13	companies	company	NOUN
gp-232	43	14	looking	look	VERB
gp-232	43	15	to	to	PART
gp-232	43	16	start	start	VERB
gp-232	43	17	or	or	CCONJ
gp-232	43	18	omnichannel	omnichannel	NOUN
gp-232	43	19	marketing	market	VERB
gp-232	43	20	optimization	optimization	NOUN
gp-232	43	21	for	for	ADP
gp-232	43	22	a	a	DET
gp-232	43	23	consistent	consistent	ADJ
gp-232	43	24	customer	customer	NOUN
gp-232	43	25	experience	experience	NOUN
gp-232	43	26	672	672	NUM
gp-232	43	27	improve	improve	VERB
gp-232	43	28	their	their	PRON
gp-232	43	29	omnichannel	omnichannel	NOUN
gp-232	43	30	strategy	strategy	NOUN
gp-232	43	31	.	.	PUNCT
gp-232	44	1	this	this	DET
gp-232	44	2	transformation	transformation	NOUN
gp-232	44	3	is	be	AUX
gp-232	44	4	not	not	PART
gp-232	44	5	only	only	ADV
gp-232	44	6	relevant	relevant	ADJ
gp-232	44	7	but	but	CCONJ
gp-232	44	8	also	also	ADV
gp-232	44	9	essential	essential	ADJ
gp-232	44	10	to	to	ADP
gp-232	44	11	maintaining	maintain	VERB
gp-232	44	12	business	business	NOUN
gp-232	44	13	relevance	relevance	NOUN
gp-232	44	14	amid	amid	ADP
gp-232	44	15	an	an	DET
gp-232	44	16	ever	ever	ADV
gp-232	44	17	-	-	PUNCT
gp-232	44	18	changing	change	VERB
gp-232	44	19	landscape	landscape	NOUN
gp-232	44	20	.	.	PUNCT
gp-232	45	1	method	method	VERB
gp-232	45	2	this	this	DET
gp-232	45	3	research	research	NOUN
gp-232	45	4	used	use	VERB
gp-232	45	5	a	a	DET
gp-232	45	6	descriptive	descriptive	ADJ
gp-232	45	7	qualitative	qualitative	ADJ
gp-232	45	8	approach	approach	NOUN
gp-232	45	9	to	to	PART
gp-232	45	10	explore	explore	VERB
gp-232	45	11	the	the	DET
gp-232	45	12	experiences	experience	NOUN
gp-232	45	13	and	and	CCONJ
gp-232	45	14	challenges	challenge	NOUN
gp-232	45	15	faced	face	VERB
gp-232	45	16	by	by	ADP
gp-232	45	17	companies	company	NOUN
gp-232	45	18	in	in	ADP
gp-232	45	19	implementing	implement	VERB
gp-232	45	20	omnichannel	omnichannel	NOUN
gp-232	45	21	marketing	marketing	NOUN
gp-232	45	22	,	,	PUNCT
gp-232	45	23	as	as	ADV
gp-232	45	24	well	well	ADV
gp-232	45	25	as	as	ADP
gp-232	45	26	how	how	SCONJ
gp-232	45	27	customers	customer	NOUN
gp-232	45	28	felt	feel	VERB
gp-232	45	29	a	a	DET
gp-232	45	30	consistent	consistent	ADJ
gp-232	45	31	experience	experience	NOUN
gp-232	45	32	across	across	ADP
gp-232	45	33	multiple	multiple	ADJ
gp-232	45	34	channels	channel	NOUN
gp-232	45	35	.	.	PUNCT
gp-232	46	1	the	the	DET
gp-232	46	2	research	research	NOUN
gp-232	46	3	was	be	AUX
gp-232	46	4	conducted	conduct	VERB
gp-232	46	5	in	in	ADP
gp-232	46	6	several	several	ADJ
gp-232	46	7	companies	company	NOUN
gp-232	46	8	in	in	ADP
gp-232	46	9	the	the	DET
gp-232	46	10	e	e	NOUN
gp-232	46	11	-	-	NOUN
gp-232	46	12	commerce	commerce	NOUN
gp-232	46	13	and	and	CCONJ
gp-232	46	14	retail	retail	ADJ
gp-232	46	15	sector	sector	NOUN
gp-232	46	16	in	in	ADP
gp-232	46	17	indonesia	indonesia	PROPN
gp-232	46	18	,	,	PUNCT
gp-232	46	19	such	such	ADJ
gp-232	46	20	as	as	ADP
gp-232	46	21	tokopedia	tokopedia	PROPN
gp-232	46	22	,	,	PUNCT
gp-232	46	23	blibli	blibli	NOUN
gp-232	46	24	,	,	PUNCT
gp-232	46	25	and	and	CCONJ
gp-232	46	26	gojek	gojek	NOUN
gp-232	46	27	.	.	PUNCT
gp-232	47	1	corporate	corporate	ADJ
gp-232	47	2	informants	informant	NOUN
gp-232	47	3	included	include	VERB
gp-232	47	4	marketing	marketing	NOUN
gp-232	47	5	,	,	PUNCT
gp-232	47	6	information	information	NOUN
gp-232	47	7	technology	technology	NOUN
gp-232	47	8	,	,	PUNCT
gp-232	47	9	and	and	CCONJ
gp-232	47	10	customer	customer	NOUN
gp-232	47	11	service	service	NOUN
gp-232	47	12	managers	manager	NOUN
gp-232	47	13	.	.	PUNCT
gp-232	48	1	customers	customer	NOUN
gp-232	48	2	were	be	AUX
gp-232	48	3	consumers	consumer	NOUN
gp-232	48	4	who	who	PRON
gp-232	48	5	interacted	interact	VERB
gp-232	48	6	with	with	ADP
gp-232	48	7	companies	company	NOUN
gp-232	48	8	through	through	ADP
gp-232	48	9	various	various	ADJ
gp-232	48	10	channels	channel	NOUN
gp-232	48	11	.	.	PUNCT
gp-232	49	1	in	in	ADP
gp-232	49	2	-	-	PUNCT
gp-232	49	3	depth	depth	NOUN
gp-232	49	4	interviews	interview	NOUN
gp-232	49	5	were	be	AUX
gp-232	49	6	conducted	conduct	VERB
gp-232	49	7	with	with	ADP
gp-232	49	8	5–7	5–7	NUM
gp-232	49	9	company	company	NOUN
gp-232	49	10	managers	manager	NOUN
gp-232	49	11	and	and	CCONJ
gp-232	49	12	10–15	10–15	NUM
gp-232	49	13	customers	customer	NOUN
gp-232	49	14	who	who	PRON
gp-232	49	15	had	have	AUX
gp-232	49	16	used	use	VERB
gp-232	49	17	various	various	ADJ
gp-232	49	18	interaction	interaction	NOUN
gp-232	49	19	channels	channel	NOUN
gp-232	49	20	.	.	PUNCT
gp-232	50	1	focus	focus	NOUN
gp-232	50	2	group	group	NOUN
gp-232	50	3	discussions	discussion	NOUN
gp-232	50	4	(	(	PUNCT
gp-232	50	5	fgd	fgd	PROPN
gp-232	50	6	)	)	PUNCT
gp-232	50	7	involved	involve	VERB
gp-232	50	8	group	group	NOUN
gp-232	50	9	discussions	discussion	NOUN
gp-232	50	10	with	with	ADP
gp-232	50	11	6–8	6–8	NUM
gp-232	50	12	customers	customer	NOUN
gp-232	50	13	to	to	PART
gp-232	50	14	explore	explore	VERB
gp-232	50	15	their	their	PRON
gp-232	50	16	perceptions	perception	NOUN
gp-232	50	17	of	of	ADP
gp-232	50	18	the	the	DET
gp-232	50	19	consistency	consistency	NOUN
gp-232	50	20	of	of	ADP
gp-232	50	21	the	the	DET
gp-232	50	22	experience	experience	NOUN
gp-232	50	23	across	across	ADP
gp-232	50	24	different	different	ADJ
gp-232	50	25	channels	channel	NOUN
gp-232	50	26	.	.	PUNCT
gp-232	51	1	interviews	interview	NOUN
gp-232	51	2	were	be	AUX
gp-232	51	3	conducted	conduct	VERB
gp-232	51	4	face	face	NOUN
gp-232	51	5	-	-	PUNCT
gp-232	51	6	to	to	ADP
gp-232	51	7	-	-	PUNCT
gp-232	51	8	face	face	NOUN
gp-232	51	9	or	or	CCONJ
gp-232	51	10	online	online	ADJ
gp-232	51	11	with	with	ADP
gp-232	51	12	a	a	DET
gp-232	51	13	duration	duration	NOUN
gp-232	51	14	of	of	ADP
gp-232	51	15	about	about	ADV
gp-232	51	16	45–60	45–60	NUM
gp-232	51	17	minutes	minute	NOUN
gp-232	51	18	per	per	ADP
gp-232	51	19	session	session	NOUN
gp-232	51	20	.	.	PUNCT
gp-232	52	1	the	the	DET
gp-232	52	2	fgd	fgd	PROPN
gp-232	52	3	was	be	AUX
gp-232	52	4	moderated	moderate	VERB
gp-232	52	5	and	and	CCONJ
gp-232	52	6	lasted	last	VERB
gp-232	52	7	about	about	ADV
gp-232	52	8	90	90	NUM
gp-232	52	9	minutes	minute	NOUN
gp-232	52	10	,	,	PUNCT
gp-232	52	11	with	with	ADP
gp-232	52	12	discussions	discussion	NOUN
gp-232	52	13	on	on	ADP
gp-232	52	14	customer	customer	NOUN
gp-232	52	15	experience	experience	NOUN
gp-232	52	16	and	and	CCONJ
gp-232	52	17	service	service	NOUN
gp-232	52	18	consistency	consistency	NOUN
gp-232	52	19	.	.	PUNCT
gp-232	53	1	after	after	SCONJ
gp-232	53	2	the	the	DET
gp-232	53	3	data	data	NOUN
gp-232	53	4	collection	collection	NOUN
gp-232	53	5	process	process	NOUN
gp-232	53	6	through	through	ADP
gp-232	53	7	in	in	ADP
gp-232	53	8	-	-	PUNCT
gp-232	53	9	depth	depth	NOUN
gp-232	53	10	interviews	interview	NOUN
gp-232	53	11	and	and	CCONJ
gp-232	53	12	focus	focus	VERB
gp-232	53	13	group	group	NOUN
gp-232	53	14	discussions	discussion	NOUN
gp-232	53	15	(	(	PUNCT
gp-232	53	16	fgd	fgd	PROPN
gp-232	53	17	)	)	PUNCT
gp-232	53	18	was	be	AUX
gp-232	53	19	completed	complete	VERB
gp-232	53	20	,	,	PUNCT
gp-232	53	21	the	the	DET
gp-232	53	22	next	next	ADJ
gp-232	53	23	step	step	NOUN
gp-232	53	24	was	be	AUX
gp-232	53	25	to	to	PART
gp-232	53	26	conduct	conduct	VERB
gp-232	53	27	data	datum	NOUN
gp-232	53	28	analysis	analysis	NOUN
gp-232	53	29	.	.	PUNCT
gp-232	54	1	this	this	DET
gp-232	54	2	analysis	analysis	NOUN
gp-232	54	3	process	process	NOUN
gp-232	54	4	used	use	VERB
gp-232	54	5	thematic	thematic	ADJ
gp-232	54	6	analysis	analysis	NOUN
gp-232	54	7	to	to	PART
gp-232	54	8	explore	explore	VERB
gp-232	54	9	and	and	CCONJ
gp-232	54	10	understand	understand	VERB
gp-232	54	11	the	the	DET
gp-232	54	12	patterns	pattern	NOUN
gp-232	54	13	,	,	PUNCT
gp-232	54	14	themes	theme	NOUN
gp-232	54	15	,	,	PUNCT
gp-232	54	16	and	and	CCONJ
gp-232	54	17	relationships	relationship	NOUN
gp-232	54	18	that	that	PRON
gp-232	54	19	emerged	emerge	VERB
gp-232	54	20	from	from	ADP
gp-232	54	21	the	the	DET
gp-232	54	22	collected	collect	VERB
gp-232	54	23	data	datum	NOUN
gp-232	54	24	.	.	PUNCT
gp-232	55	1	the	the	DET
gp-232	55	2	results	result	NOUN
gp-232	55	3	of	of	ADP
gp-232	55	4	the	the	DET
gp-232	55	5	analysis	analysis	NOUN
gp-232	55	6	were	be	AUX
gp-232	55	7	presented	present	VERB
gp-232	55	8	in	in	ADP
gp-232	55	9	the	the	DET
gp-232	55	10	form	form	NOUN
gp-232	55	11	of	of	ADP
gp-232	55	12	a	a	DET
gp-232	55	13	narrative	narrative	NOUN
gp-232	55	14	describing	describe	VERB
gp-232	55	15	the	the	DET
gp-232	55	16	main	main	ADJ
gp-232	55	17	findings	finding	NOUN
gp-232	55	18	found	find	VERB
gp-232	55	19	through	through	ADP
gp-232	55	20	interviews	interview	NOUN
gp-232	55	21	and	and	CCONJ
gp-232	55	22	fgds	fgds	PROPN
gp-232	55	23	.	.	PUNCT
gp-232	56	1	each	each	DET
gp-232	56	2	theme	theme	NOUN
gp-232	56	3	that	that	PRON
gp-232	56	4	arose	arise	VERB
gp-232	56	5	was	be	AUX
gp-232	56	6	explained	explain	VERB
gp-232	56	7	with	with	ADP
gp-232	56	8	reference	reference	NOUN
gp-232	56	9	to	to	ADP
gp-232	56	10	direct	direct	ADJ
gp-232	56	11	quotes	quote	NOUN
gp-232	56	12	from	from	ADP
gp-232	56	13	participants	participant	NOUN
gp-232	56	14	to	to	PART
gp-232	56	15	provide	provide	VERB
gp-232	56	16	clear	clear	ADJ
gp-232	56	17	and	and	CCONJ
gp-232	56	18	strong	strong	ADJ
gp-232	56	19	evidence	evidence	NOUN
gp-232	56	20	.	.	PUNCT
gp-232	57	1	the	the	DET
gp-232	57	2	analysis	analysis	NOUN
gp-232	57	3	discussed	discuss	VERB
gp-232	57	4	the	the	DET
gp-232	57	5	relationships	relationship	NOUN
gp-232	57	6	between	between	ADP
gp-232	57	7	themes	theme	NOUN
gp-232	57	8	,	,	PUNCT
gp-232	57	9	as	as	ADV
gp-232	57	10	well	well	ADV
gp-232	57	11	as	as	ADP
gp-232	57	12	revealed	reveal	VERB
gp-232	57	13	similarities	similarity	NOUN
gp-232	57	14	and	and	CCONJ
gp-232	57	15	differences	difference	NOUN
gp-232	57	16	in	in	ADP
gp-232	57	17	the	the	DET
gp-232	57	18	views	view	NOUN
gp-232	57	19	of	of	ADP
gp-232	57	20	companies	company	NOUN
gp-232	57	21	and	and	CCONJ
gp-232	57	22	customers	customer	NOUN
gp-232	57	23	regarding	regard	VERB
gp-232	57	24	the	the	DET
gp-232	57	25	consistency	consistency	NOUN
gp-232	57	26	of	of	ADP
gp-232	57	27	the	the	DET
gp-232	57	28	experience	experience	NOUN
gp-232	57	29	provided	provide	VERB
gp-232	57	30	by	by	ADP
gp-232	57	31	omnichannel	omnichannel	NOUN
gp-232	57	32	strategies	strategy	NOUN
gp-232	57	33	.	.	PUNCT
gp-232	58	1	with	with	ADP
gp-232	58	2	an	an	DET
gp-232	58	3	in	in	ADP
gp-232	58	4	-	-	PUNCT
gp-232	58	5	depth	depth	NOUN
gp-232	58	6	thematic	thematic	ADJ
gp-232	58	7	analysis	analysis	NOUN
gp-232	58	8	approach	approach	NOUN
gp-232	58	9	,	,	PUNCT
gp-232	58	10	this	this	DET
gp-232	58	11	study	study	NOUN
gp-232	58	12	provided	provide	VERB
gp-232	58	13	a	a	DET
gp-232	58	14	clear	clear	ADJ
gp-232	58	15	and	and	CCONJ
gp-232	58	16	comprehensive	comprehensive	ADJ
gp-232	58	17	picture	picture	NOUN
gp-232	58	18	of	of	ADP
gp-232	58	19	the	the	DET
gp-232	58	20	challenges	challenge	NOUN
gp-232	58	21	and	and	CCONJ
gp-232	58	22	opportunities	opportunity	NOUN
gp-232	58	23	in	in	ADP
gp-232	58	24	the	the	DET
gp-232	58	25	implementation	implementation	NOUN
gp-232	58	26	of	of	ADP
gp-232	58	27	omnichannel	omnichannel	NOUN
gp-232	58	28	marketing	market	VERB
gp-232	58	29	in	in	ADP
gp-232	58	30	indonesia	indonesia	PROPN
gp-232	58	31	.	.	PUNCT
gp-232	59	1	the	the	DET
gp-232	59	2	results	result	NOUN
gp-232	59	3	of	of	ADP
gp-232	59	4	this	this	DET
gp-232	59	5	analysis	analysis	NOUN
gp-232	59	6	served	serve	VERB
gp-232	59	7	as	as	ADP
gp-232	59	8	the	the	DET
gp-232	59	9	basis	basis	NOUN
gp-232	59	10	for	for	ADP
gp-232	59	11	practical	practical	ADJ
gp-232	59	12	recommendations	recommendation	NOUN
gp-232	59	13	for	for	ADP
gp-232	59	14	companies	company	NOUN
gp-232	59	15	looking	look	VERB
gp-232	59	16	to	to	PART
gp-232	59	17	optimize	optimize	VERB
gp-232	59	18	their	their	PRON
gp-232	59	19	omnichannel	omnichannel	NOUN
gp-232	59	20	strategies	strategy	NOUN
gp-232	59	21	to	to	PART
gp-232	59	22	improve	improve	VERB
gp-232	59	23	a	a	DET
gp-232	59	24	consistent	consistent	ADJ
gp-232	59	25	and	and	CCONJ
gp-232	59	26	satisfying	satisfy	VERB
gp-232	59	27	customer	customer	NOUN
gp-232	59	28	experience	experience	NOUN
gp-232	59	29	.	.	PUNCT
gp-232	60	1	result	result	NOUN
gp-232	60	2	and	and	CCONJ
gp-232	60	3	discussion	discussion	NOUN
gp-232	60	4	this	this	DET
gp-232	60	5	research	research	NOUN
gp-232	60	6	aims	aim	VERB
gp-232	60	7	to	to	PART
gp-232	60	8	explore	explore	VERB
gp-232	60	9	how	how	SCONJ
gp-232	60	10	companies	company	NOUN
gp-232	60	11	optimize	optimize	VERB
gp-232	60	12	their	their	PRON
gp-232	60	13	omnichannel	omnichannel	NOUN
gp-232	60	14	marketing	marketing	NOUN
gp-232	60	15	strategies	strategy	NOUN
gp-232	60	16	to	to	PART
gp-232	60	17	create	create	VERB
gp-232	60	18	a	a	DET
gp-232	60	19	consistent	consistent	ADJ
gp-232	60	20	customer	customer	NOUN
gp-232	60	21	experience	experience	NOUN
gp-232	60	22	across	across	ADP
gp-232	60	23	multiple	multiple	ADJ
gp-232	60	24	channels	channel	NOUN
gp-232	60	25	.	.	PUNCT
gp-232	61	1	based	base	VERB
gp-232	61	2	on	on	ADP
gp-232	61	3	in	in	ADP
gp-232	61	4	-	-	PUNCT
gp-232	61	5	depth	depth	NOUN
gp-232	61	6	interviews	interview	NOUN
gp-232	61	7	with	with	ADP
gp-232	61	8	company	company	NOUN
gp-232	61	9	managers	manager	NOUN
gp-232	61	10	and	and	CCONJ
gp-232	61	11	customers	customer	NOUN
gp-232	61	12	as	as	ADV
gp-232	61	13	well	well	ADV
gp-232	61	14	as	as	ADP
gp-232	61	15	focus	focus	NOUN
gp-232	61	16	group	group	NOUN
gp-232	61	17	discussions	discussion	NOUN
gp-232	61	18	(	(	PUNCT
gp-232	61	19	fgds	fgds	PROPN
gp-232	61	20	)	)	PUNCT
gp-232	61	21	,	,	PUNCT
gp-232	61	22	some	some	DET
gp-232	61	23	key	key	ADJ
gp-232	61	24	findings	finding	NOUN
gp-232	61	25	were	be	AUX
gp-232	61	26	found	find	VERB
gp-232	61	27	regarding	regard	VERB
gp-232	61	28	the	the	DET
gp-232	61	29	implementation	implementation	NOUN
gp-232	61	30	of	of	ADP
gp-232	61	31	omnichannel	omnichannel	NOUN
gp-232	61	32	marketing	marketing	NOUN
gp-232	61	33	and	and	CCONJ
gp-232	61	34	customer	customer	NOUN
gp-232	61	35	experience	experience	NOUN
gp-232	61	36	.	.	PUNCT
gp-232	62	1	consistency	consistency	NOUN
gp-232	62	2	of	of	ADP
gp-232	62	3	customer	customer	NOUN
gp-232	62	4	experience	experience	NOUN
gp-232	62	5	omnichannel	omnichannel	NOUN
gp-232	62	6	marketing	market	VERB
gp-232	62	7	optimization	optimization	NOUN
gp-232	62	8	for	for	ADP
gp-232	62	9	a	a	DET
gp-232	62	10	consistent	consistent	ADJ
gp-232	62	11	customer	customer	NOUN
gp-232	62	12	experience	experience	NOUN
gp-232	62	13	673	673	NUM
gp-232	62	14	most	most	ADJ
gp-232	62	15	of	of	ADP
gp-232	62	16	the	the	DET
gp-232	62	17	customers	customer	NOUN
gp-232	62	18	interviewed	interview	VERB
gp-232	62	19	revealed	reveal	VERB
gp-232	62	20	that	that	SCONJ
gp-232	62	21	they	they	PRON
gp-232	62	22	expect	expect	VERB
gp-232	62	23	a	a	DET
gp-232	62	24	consistent	consistent	ADJ
gp-232	62	25	experience	experience	NOUN
gp-232	62	26	across	across	ADP
gp-232	62	27	all	all	DET
gp-232	62	28	the	the	DET
gp-232	62	29	channels	channel	NOUN
gp-232	62	30	they	they	PRON
gp-232	62	31	use	use	VERB
gp-232	62	32	,	,	PUNCT
gp-232	62	33	be	be	AUX
gp-232	62	34	it	it	PRON
gp-232	62	35	a	a	DET
gp-232	62	36	physical	physical	ADJ
gp-232	62	37	store	store	NOUN
gp-232	62	38	,	,	PUNCT
gp-232	62	39	an	an	DET
gp-232	62	40	e	e	NOUN
gp-232	62	41	-	-	NOUN
gp-232	62	42	commerce	commerce	NOUN
gp-232	62	43	platform	platform	NOUN
gp-232	62	44	,	,	PUNCT
gp-232	62	45	or	or	CCONJ
gp-232	62	46	a	a	DET
gp-232	62	47	mobile	mobile	ADJ
gp-232	62	48	app	app	NOUN
gp-232	62	49	.	.	PUNCT
gp-232	63	1	however	however	ADV
gp-232	63	2	,	,	PUNCT
gp-232	63	3	even	even	ADV
gp-232	63	4	though	though	SCONJ
gp-232	63	5	companies	company	NOUN
gp-232	63	6	like	like	ADP
gp-232	63	7	tokopedia	tokopedia	PROPN
gp-232	63	8	and	and	CCONJ
gp-232	63	9	gojek	gojek	NOUN
gp-232	63	10	have	have	AUX
gp-232	63	11	integrated	integrate	VERB
gp-232	63	12	various	various	ADJ
gp-232	63	13	channels	channel	NOUN
gp-232	63	14	quite	quite	ADV
gp-232	63	15	well	well	ADV
gp-232	63	16	,	,	PUNCT
gp-232	63	17	some	some	DET
gp-232	63	18	customers	customer	NOUN
gp-232	63	19	feel	feel	VERB
gp-232	63	20	that	that	SCONJ
gp-232	63	21	there	there	PRON
gp-232	63	22	is	be	VERB
gp-232	63	23	a	a	DET
gp-232	63	24	difference	difference	NOUN
gp-232	63	25	in	in	ADP
gp-232	63	26	service	service	NOUN
gp-232	63	27	quality	quality	NOUN
gp-232	63	28	between	between	ADP
gp-232	63	29	digital	digital	ADJ
gp-232	63	30	and	and	CCONJ
gp-232	63	31	physical	physical	ADJ
gp-232	63	32	channels	channel	NOUN
gp-232	63	33	.	.	PUNCT
gp-232	64	1	for	for	ADP
gp-232	64	2	example	example	NOUN
gp-232	64	3	,	,	PUNCT
gp-232	64	4	they	they	PRON
gp-232	64	5	find	find	VERB
gp-232	64	6	customer	customer	NOUN
gp-232	64	7	service	service	NOUN
gp-232	64	8	through	through	ADP
gp-232	64	9	the	the	DET
gp-232	64	10	app	app	NOUN
gp-232	64	11	to	to	PART
gp-232	64	12	be	be	AUX
gp-232	64	13	faster	fast	ADV
gp-232	64	14	compared	compare	VERB
gp-232	64	15	to	to	ADP
gp-232	64	16	the	the	DET
gp-232	64	17	inperson	inperson	ADJ
gp-232	64	18	experience	experience	NOUN
gp-232	64	19	in	in	ADP
gp-232	64	20	a	a	DET
gp-232	64	21	physical	physical	ADJ
gp-232	64	22	store	store	NOUN
gp-232	64	23	,	,	PUNCT
gp-232	64	24	which	which	PRON
gp-232	64	25	sometimes	sometimes	ADV
gp-232	64	26	takes	take	VERB
gp-232	64	27	longer	long	ADV
gp-232	64	28	to	to	PART
gp-232	64	29	respond	respond	VERB
gp-232	64	30	to	to	ADP
gp-232	64	31	issues	issue	NOUN
gp-232	64	32	.	.	PUNCT
gp-232	65	1	this	this	DET
gp-232	65	2	issue	issue	NOUN
gp-232	65	3	is	be	AUX
gp-232	65	4	in	in	ADP
gp-232	65	5	line	line	NOUN
gp-232	65	6	with	with	ADP
gp-232	65	7	findings	finding	NOUN
gp-232	65	8	from	from	ADP
gp-232	65	9	the	the	DET
gp-232	65	10	literature	literature	NOUN
gp-232	65	11	that	that	PRON
gp-232	65	12	suggest	suggest	VERB
gp-232	65	13	that	that	SCONJ
gp-232	65	14	while	while	SCONJ
gp-232	65	15	omnichannel	omnichannel	NOUN
gp-232	65	16	marketing	marketing	NOUN
gp-232	65	17	offers	offer	VERB
gp-232	65	18	many	many	ADJ
gp-232	65	19	benefits	benefit	NOUN
gp-232	65	20	,	,	PUNCT
gp-232	65	21	the	the	DET
gp-232	65	22	challenge	challenge	NOUN
gp-232	65	23	of	of	ADP
gp-232	65	24	maintaining	maintain	VERB
gp-232	65	25	a	a	DET
gp-232	65	26	consistent	consistent	ADJ
gp-232	65	27	customer	customer	NOUN
gp-232	65	28	experience	experience	NOUN
gp-232	65	29	remains	remain	VERB
gp-232	65	30	a	a	DET
gp-232	65	31	significant	significant	ADJ
gp-232	65	32	barrier	barrier	NOUN
gp-232	65	33	.	.	PUNCT
gp-232	66	1	therefore	therefore	ADV
gp-232	66	2	,	,	PUNCT
gp-232	66	3	while	while	SCONJ
gp-232	66	4	the	the	DET
gp-232	66	5	company	company	NOUN
gp-232	66	6	has	have	AUX
gp-232	66	7	made	make	VERB
gp-232	66	8	efforts	effort	NOUN
gp-232	66	9	to	to	PART
gp-232	66	10	integrate	integrate	VERB
gp-232	66	11	multiple	multiple	ADJ
gp-232	66	12	channels	channel	NOUN
gp-232	66	13	,	,	PUNCT
gp-232	66	14	not	not	PART
gp-232	66	15	all	all	DET
gp-232	66	16	customers	customer	NOUN
gp-232	66	17	feel	feel	VERB
gp-232	66	18	the	the	DET
gp-232	66	19	consistency	consistency	NOUN
gp-232	66	20	of	of	ADP
gp-232	66	21	the	the	DET
gp-232	66	22	experience	experience	NOUN
gp-232	66	23	across	across	ADP
gp-232	66	24	every	every	DET
gp-232	66	25	touchpoint	touchpoint	NOUN
gp-232	66	26	,	,	PUNCT
gp-232	66	27	which	which	PRON
gp-232	66	28	underscores	underscore	VERB
gp-232	66	29	the	the	DET
gp-232	66	30	importance	importance	NOUN
gp-232	66	31	of	of	ADP
gp-232	66	32	improving	improve	VERB
gp-232	66	33	service	service	NOUN
gp-232	66	34	quality	quality	NOUN
gp-232	66	35	across	across	ADP
gp-232	66	36	channels	channel	NOUN
gp-232	66	37	.	.	PUNCT
gp-232	67	1	technology	technology	NOUN
gp-232	67	2	integration	integration	NOUN
gp-232	67	3	challenges	challenge	NOUN
gp-232	67	4	from	from	ADP
gp-232	67	5	interviews	interview	NOUN
gp-232	67	6	with	with	ADP
gp-232	67	7	the	the	DET
gp-232	67	8	company	company	NOUN
gp-232	67	9	,	,	PUNCT
gp-232	67	10	it	it	PRON
gp-232	67	11	was	be	AUX
gp-232	67	12	found	find	VERB
gp-232	67	13	that	that	SCONJ
gp-232	67	14	the	the	DET
gp-232	67	15	integration	integration	NOUN
gp-232	67	16	of	of	ADP
gp-232	67	17	various	various	ADJ
gp-232	67	18	technological	technological	ADJ
gp-232	67	19	systems	system	NOUN
gp-232	67	20	is	be	AUX
gp-232	67	21	the	the	DET
gp-232	67	22	main	main	ADJ
gp-232	67	23	challenge	challenge	NOUN
gp-232	67	24	.	.	PUNCT
gp-232	68	1	companies	company	NOUN
gp-232	68	2	face	face	VERB
gp-232	68	3	difficulties	difficulty	NOUN
gp-232	68	4	in	in	ADP
gp-232	68	5	combining	combine	VERB
gp-232	68	6	customer	customer	NOUN
gp-232	68	7	relationship	relationship	NOUN
gp-232	68	8	management	management	NOUN
gp-232	68	9	(	(	PUNCT
gp-232	68	10	crm	crm	NOUN
gp-232	68	11	)	)	PUNCT
gp-232	68	12	systems	system	NOUN
gp-232	68	13	,	,	PUNCT
gp-232	68	14	customer	customer	NOUN
gp-232	68	15	information	information	NOUN
gp-232	68	16	systems	system	NOUN
gp-232	68	17	,	,	PUNCT
gp-232	68	18	and	and	CCONJ
gp-232	68	19	data	datum	NOUN
gp-232	68	20	analytics	analytic	NOUN
gp-232	68	21	used	use	VERB
gp-232	68	22	to	to	PART
gp-232	68	23	personalize	personalize	VERB
gp-232	68	24	the	the	DET
gp-232	68	25	customer	customer	NOUN
gp-232	68	26	experience	experience	NOUN
gp-232	68	27	.	.	PUNCT
gp-232	69	1	this	this	PRON
gp-232	69	2	has	have	AUX
gp-232	69	3	caused	cause	VERB
gp-232	69	4	some	some	DET
gp-232	69	5	customers	customer	NOUN
gp-232	69	6	to	to	PART
gp-232	69	7	feel	feel	VERB
gp-232	69	8	that	that	SCONJ
gp-232	69	9	the	the	DET
gp-232	69	10	company	company	NOUN
gp-232	69	11	does	do	AUX
gp-232	69	12	not	not	PART
gp-232	69	13	always	always	ADV
gp-232	69	14	provide	provide	VERB
gp-232	69	15	relevant	relevant	ADJ
gp-232	69	16	and	and	CCONJ
gp-232	69	17	timely	timely	ADJ
gp-232	69	18	services	service	NOUN
gp-232	69	19	even	even	ADV
gp-232	69	20	though	though	SCONJ
gp-232	69	21	they	they	PRON
gp-232	69	22	use	use	VERB
gp-232	69	23	various	various	ADJ
gp-232	69	24	channels	channel	NOUN
gp-232	69	25	.	.	PUNCT
gp-232	70	1	this	this	DET
gp-232	70	2	difficulty	difficulty	NOUN
gp-232	70	3	is	be	AUX
gp-232	70	4	reminiscent	reminiscent	ADJ
gp-232	70	5	of	of	ADP
gp-232	70	6	previous	previous	ADJ
gp-232	70	7	research	research	NOUN
gp-232	70	8	that	that	PRON
gp-232	70	9	stated	state	VERB
gp-232	70	10	that	that	SCONJ
gp-232	70	11	technology	technology	NOUN
gp-232	70	12	,	,	PUNCT
gp-232	70	13	while	while	SCONJ
gp-232	70	14	a	a	DET
gp-232	70	15	key	key	ADJ
gp-232	70	16	factor	factor	NOUN
gp-232	70	17	,	,	PUNCT
gp-232	70	18	is	be	AUX
gp-232	70	19	often	often	ADV
gp-232	70	20	a	a	DET
gp-232	70	21	barrier	barrier	NOUN
gp-232	70	22	in	in	ADP
gp-232	70	23	the	the	DET
gp-232	70	24	implementation	implementation	NOUN
gp-232	70	25	of	of	ADP
gp-232	70	26	an	an	DET
gp-232	70	27	omnichannel	omnichannel	NOUN
gp-232	70	28	strategy	strategy	NOUN
gp-232	70	29	.	.	PUNCT
gp-232	71	1	to	to	PART
gp-232	71	2	address	address	VERB
gp-232	71	3	this	this	PRON
gp-232	71	4	,	,	PUNCT
gp-232	71	5	companies	company	NOUN
gp-232	71	6	need	need	VERB
gp-232	71	7	to	to	PART
gp-232	71	8	focus	focus	VERB
gp-232	71	9	more	more	ADV
gp-232	71	10	on	on	ADP
gp-232	71	11	technology	technology	NOUN
gp-232	71	12	system	system	NOUN
gp-232	71	13	integration	integration	NOUN
gp-232	71	14	to	to	PART
gp-232	71	15	ensure	ensure	VERB
gp-232	71	16	customer	customer	NOUN
gp-232	71	17	data	datum	NOUN
gp-232	71	18	obtained	obtain	VERB
gp-232	71	19	from	from	ADP
gp-232	71	20	multiple	multiple	ADJ
gp-232	71	21	channels	channel	NOUN
gp-232	71	22	can	can	AUX
gp-232	71	23	be	be	AUX
gp-232	71	24	used	use	VERB
gp-232	71	25	effectively	effectively	ADV
gp-232	71	26	to	to	PART
gp-232	71	27	enhance	enhance	VERB
gp-232	71	28	a	a	DET
gp-232	71	29	more	more	ADV
gp-232	71	30	personalized	personalized	ADJ
gp-232	71	31	and	and	CCONJ
gp-232	71	32	relevant	relevant	ADJ
gp-232	71	33	experience	experience	NOUN
gp-232	71	34	.	.	PUNCT
gp-232	72	1	the	the	DET
gp-232	72	2	influence	influence	NOUN
gp-232	72	3	of	of	ADP
gp-232	72	4	human	human	ADJ
gp-232	72	5	resources	resource	NOUN
gp-232	72	6	one	one	NUM
gp-232	72	7	of	of	ADP
gp-232	72	8	the	the	DET
gp-232	72	9	key	key	ADJ
gp-232	72	10	findings	finding	NOUN
gp-232	72	11	from	from	ADP
gp-232	72	12	the	the	DET
gp-232	72	13	interview	interview	NOUN
gp-232	72	14	with	with	ADP
gp-232	72	15	the	the	DET
gp-232	72	16	company	company	NOUN
gp-232	72	17	was	be	AUX
gp-232	72	18	the	the	DET
gp-232	72	19	need	need	NOUN
gp-232	72	20	for	for	ADP
gp-232	72	21	intensive	intensive	ADJ
gp-232	72	22	training	training	NOUN
gp-232	72	23	for	for	ADP
gp-232	72	24	employees	employee	NOUN
gp-232	72	25	.	.	PUNCT
gp-232	73	1	some	some	DET
gp-232	73	2	companies	company	NOUN
gp-232	73	3	,	,	PUNCT
gp-232	73	4	such	such	ADJ
gp-232	73	5	as	as	ADP
gp-232	73	6	blibli	blibli	NOUN
gp-232	73	7	,	,	PUNCT
gp-232	73	8	have	have	AUX
gp-232	73	9	focused	focus	VERB
gp-232	73	10	attention	attention	NOUN
gp-232	73	11	on	on	ADP
gp-232	73	12	employee	employee	NOUN
gp-232	73	13	training	training	NOUN
gp-232	73	14	to	to	PART
gp-232	73	15	educate	educate	VERB
gp-232	73	16	them	they	PRON
gp-232	73	17	on	on	ADP
gp-232	73	18	the	the	DET
gp-232	73	19	importance	importance	NOUN
gp-232	73	20	of	of	ADP
gp-232	73	21	consistency	consistency	NOUN
gp-232	73	22	in	in	ADP
gp-232	73	23	customer	customer	NOUN
gp-232	73	24	experience	experience	NOUN
gp-232	73	25	.	.	PUNCT
gp-232	74	1	however	however	ADV
gp-232	74	2	,	,	PUNCT
gp-232	74	3	some	some	DET
gp-232	74	4	other	other	ADJ
gp-232	74	5	companies	company	NOUN
gp-232	74	6	are	be	AUX
gp-232	74	7	still	still	ADV
gp-232	74	8	not	not	PART
gp-232	74	9	fully	fully	ADV
gp-232	74	10	aware	aware	ADJ
gp-232	74	11	of	of	ADP
gp-232	74	12	the	the	DET
gp-232	74	13	importance	importance	NOUN
gp-232	74	14	of	of	ADP
gp-232	74	15	this	this	DET
gp-232	74	16	training	training	NOUN
gp-232	74	17	.	.	PUNCT
gp-232	75	1	as	as	ADP
gp-232	75	2	a	a	DET
gp-232	75	3	result	result	NOUN
gp-232	75	4	,	,	PUNCT
gp-232	75	5	the	the	DET
gp-232	75	6	customer	customer	NOUN
gp-232	75	7	experience	experience	NOUN
gp-232	75	8	can	can	AUX
gp-232	75	9	vary	vary	VERB
gp-232	75	10	depending	depend	VERB
gp-232	75	11	on	on	ADP
gp-232	75	12	whether	whether	SCONJ
gp-232	75	13	or	or	CCONJ
gp-232	75	14	not	not	PART
gp-232	75	15	they	they	PRON
gp-232	75	16	interact	interact	VERB
gp-232	75	17	with	with	ADP
gp-232	75	18	trained	train	VERB
gp-232	75	19	employees	employee	NOUN
gp-232	75	20	.	.	PUNCT
gp-232	76	1	these	these	DET
gp-232	76	2	findings	finding	NOUN
gp-232	76	3	are	be	AUX
gp-232	76	4	in	in	ADP
gp-232	76	5	line	line	NOUN
gp-232	76	6	with	with	ADP
gp-232	76	7	the	the	DET
gp-232	76	8	literature	literature	NOUN
gp-232	76	9	that	that	PRON
gp-232	76	10	states	state	VERB
gp-232	76	11	that	that	SCONJ
gp-232	76	12	human	human	ADJ
gp-232	76	13	resource	resource	NOUN
gp-232	76	14	development	development	NOUN
gp-232	76	15	is	be	AUX
gp-232	76	16	the	the	DET
gp-232	76	17	key	key	NOUN
gp-232	76	18	to	to	ADP
gp-232	76	19	the	the	DET
gp-232	76	20	successful	successful	ADJ
gp-232	76	21	implementation	implementation	NOUN
gp-232	76	22	of	of	ADP
gp-232	76	23	omnichannel	omnichannel	NOUN
gp-232	76	24	marketing	marketing	NOUN
gp-232	76	25	.	.	PUNCT
gp-232	77	1	employees	employee	NOUN
gp-232	77	2	who	who	PRON
gp-232	77	3	have	have	VERB
gp-232	77	4	a	a	DET
gp-232	77	5	good	good	ADJ
gp-232	77	6	understanding	understanding	NOUN
gp-232	77	7	of	of	ADP
gp-232	77	8	omnichannel	omnichannel	NOUN
gp-232	77	9	strategies	strategy	NOUN
gp-232	77	10	can	can	AUX
gp-232	77	11	provide	provide	VERB
gp-232	77	12	a	a	DET
gp-232	77	13	more	more	ADV
gp-232	77	14	consistent	consistent	ADJ
gp-232	77	15	and	and	CCONJ
gp-232	77	16	satisfying	satisfy	VERB
gp-232	77	17	experience	experience	NOUN
gp-232	77	18	for	for	ADP
gp-232	77	19	customers	customer	NOUN
gp-232	77	20	.	.	PUNCT
gp-232	78	1	therefore	therefore	ADV
gp-232	78	2	,	,	PUNCT
gp-232	78	3	training	training	NOUN
gp-232	78	4	that	that	PRON
gp-232	78	5	focuses	focus	VERB
gp-232	78	6	on	on	ADP
gp-232	78	7	an	an	DET
gp-232	78	8	in	in	ADP
gp-232	78	9	-	-	PUNCT
gp-232	78	10	depth	depth	NOUN
gp-232	78	11	understanding	understanding	NOUN
gp-232	78	12	of	of	ADP
gp-232	78	13	omnichannel	omnichannel	NOUN
gp-232	78	14	strategies	strategy	NOUN
gp-232	78	15	is	be	AUX
gp-232	78	16	essential	essential	ADJ
gp-232	78	17	to	to	ADP
gp-232	78	18	creating	create	VERB
gp-232	78	19	a	a	DET
gp-232	78	20	unified	unified	ADJ
gp-232	78	21	customer	customer	NOUN
gp-232	78	22	experience	experience	NOUN
gp-232	78	23	.	.	PUNCT
gp-232	79	1	customer	customer	NOUN
gp-232	79	2	acceptance	acceptance	NOUN
gp-232	79	3	of	of	ADP
gp-232	79	4	technology	technology	NOUN
gp-232	79	5	customers	customer	NOUN
gp-232	79	6	involved	involve	VERB
gp-232	79	7	in	in	ADP
gp-232	79	8	the	the	DET
gp-232	79	9	study	study	NOUN
gp-232	79	10	showed	show	VERB
gp-232	79	11	positive	positive	ADJ
gp-232	79	12	acceptance	acceptance	NOUN
gp-232	79	13	of	of	ADP
gp-232	79	14	technologies	technology	NOUN
gp-232	79	15	used	use	VERB
gp-232	79	16	in	in	ADP
gp-232	79	17	omnichannel	omnichannel	NOUN
gp-232	79	18	strategies	strategy	NOUN
gp-232	79	19	,	,	PUNCT
gp-232	79	20	such	such	ADJ
gp-232	79	21	as	as	ADP
gp-232	79	22	click	click	VERB
gp-232	79	23	-	-	PUNCT
gp-232	79	24	and	and	CCONJ
gp-232	79	25	-	-	PUNCT
gp-232	79	26	collect	collect	NOUN
gp-232	79	27	and	and	CCONJ
gp-232	79	28	virtual	virtual	ADJ
gp-232	79	29	try	try	NOUN
gp-232	79	30	-	-	PUNCT
gp-232	79	31	on	on	ADP
gp-232	79	32	features	feature	NOUN
gp-232	79	33	.	.	PUNCT
gp-232	80	1	nonetheless	nonetheless	ADV
gp-232	80	2	,	,	PUNCT
gp-232	80	3	some	some	DET
gp-232	80	4	customers	customer	NOUN
gp-232	80	5	expressed	express	VERB
gp-232	80	6	that	that	SCONJ
gp-232	80	7	they	they	PRON
gp-232	80	8	felt	feel	VERB
gp-232	80	9	anxious	anxious	ADJ
gp-232	80	10	about	about	ADP
gp-232	80	11	the	the	DET
gp-232	80	12	privacy	privacy	NOUN
gp-232	80	13	of	of	ADP
gp-232	80	14	their	their	PRON
gp-232	80	15	personal	personal	ADJ
gp-232	80	16	data	datum	NOUN
gp-232	80	17	collected	collect	VERB
gp-232	80	18	through	through	ADP
gp-232	80	19	various	various	ADJ
gp-232	80	20	digital	digital	ADJ
gp-232	80	21	channels	channel	NOUN
gp-232	80	22	.	.	PUNCT
gp-232	81	1	data	datum	NOUN
gp-232	81	2	security	security	NOUN
gp-232	81	3	is	be	AUX
gp-232	81	4	one	one	NUM
gp-232	81	5	of	of	ADP
gp-232	81	6	the	the	DET
gp-232	81	7	main	main	ADJ
gp-232	81	8	concerns	concern	NOUN
gp-232	81	9	that	that	PRON
gp-232	81	10	can	can	AUX
gp-232	81	11	affect	affect	VERB
gp-232	81	12	customer	customer	NOUN
gp-232	81	13	loyalty	loyalty	NOUN
gp-232	81	14	if	if	SCONJ
gp-232	81	15	not	not	PART
gp-232	81	16	handled	handle	VERB
gp-232	81	17	carefully	carefully	ADV
gp-232	81	18	.	.	PUNCT
gp-232	82	1	this	this	PRON
gp-232	82	2	reflects	reflect	VERB
gp-232	82	3	findings	finding	NOUN
gp-232	82	4	in	in	ADP
gp-232	82	5	the	the	DET
gp-232	82	6	literature	literature	NOUN
gp-232	82	7	that	that	PRON
gp-232	82	8	emphasize	emphasize	VERB
gp-232	82	9	the	the	DET
gp-232	82	10	importance	importance	NOUN
gp-232	82	11	of	of	ADP
gp-232	82	12	companies	company	NOUN
gp-232	82	13	keeping	keep	VERB
gp-232	82	14	customer	customer	NOUN
gp-232	82	15	data	datum	NOUN
gp-232	82	16	secure	secure	ADJ
gp-232	82	17	in	in	ADP
gp-232	82	18	order	order	NOUN
gp-232	82	19	to	to	PART
gp-232	82	20	maintain	maintain	VERB
gp-232	82	21	their	their	PRON
gp-232	82	22	trust	trust	NOUN
gp-232	82	23	and	and	CCONJ
gp-232	82	24	loyalty	loyalty	NOUN
gp-232	82	25	(	(	PUNCT
gp-232	82	26	grewal	grewal	PROPN
gp-232	82	27	et	et	PROPN
gp-232	82	28	al	al	PROPN
gp-232	82	29	.	.	PROPN
gp-232	82	30	,	,	PUNCT
gp-232	82	31	2020	2020	NUM
gp-232	82	32	)	)	PUNCT
gp-232	82	33	.	.	PUNCT
gp-232	83	1	while	while	SCONJ
gp-232	83	2	technology	technology	NOUN
gp-232	83	3	provides	provide	VERB
gp-232	83	4	convenience	convenience	NOUN
gp-232	83	5	and	and	CCONJ
gp-232	83	6	convenience	convenience	NOUN
gp-232	83	7	for	for	ADP
gp-232	83	8	customers	customer	NOUN
gp-232	83	9	,	,	PUNCT
gp-232	83	10	omnichannel	omnichannel	NOUN
gp-232	83	11	marketing	market	VERB
gp-232	83	12	optimization	optimization	NOUN
gp-232	83	13	for	for	ADP
gp-232	83	14	a	a	DET
gp-232	83	15	consistent	consistent	ADJ
gp-232	83	16	customer	customer	NOUN
gp-232	83	17	experience	experience	NOUN
gp-232	83	18	674	674	NUM
gp-232	83	19	data	datum	NOUN
gp-232	83	20	security	security	NOUN
gp-232	83	21	and	and	CCONJ
gp-232	83	22	privacy	privacy	NOUN
gp-232	83	23	issues	issue	NOUN
gp-232	83	24	must	must	AUX
gp-232	83	25	be	be	AUX
gp-232	83	26	a	a	DET
gp-232	83	27	priority	priority	NOUN
gp-232	83	28	for	for	SCONJ
gp-232	83	29	companies	company	NOUN
gp-232	83	30	to	to	PART
gp-232	83	31	continue	continue	VERB
gp-232	83	32	to	to	PART
gp-232	83	33	maintain	maintain	VERB
gp-232	83	34	customer	customer	NOUN
gp-232	83	35	loyalty	loyalty	NOUN
gp-232	83	36	.	.	PUNCT
gp-232	84	1	customer	customer	NOUN
gp-232	84	2	satisfaction	satisfaction	NOUN
gp-232	84	3	and	and	CCONJ
gp-232	84	4	loyalty	loyalty	NOUN
gp-232	84	5	customers	customer	NOUN
gp-232	84	6	who	who	PRON
gp-232	84	7	experience	experience	VERB
gp-232	84	8	a	a	DET
gp-232	84	9	consistent	consistent	ADJ
gp-232	84	10	experience	experience	NOUN
gp-232	84	11	across	across	ADP
gp-232	84	12	multiple	multiple	ADJ
gp-232	84	13	channels	channel	NOUN
gp-232	84	14	show	show	VERB
gp-232	84	15	higher	high	ADJ
gp-232	84	16	levels	level	NOUN
gp-232	84	17	of	of	ADP
gp-232	84	18	satisfaction	satisfaction	NOUN
gp-232	84	19	and	and	CCONJ
gp-232	84	20	are	be	AUX
gp-232	84	21	more	more	ADV
gp-232	84	22	likely	likely	ADJ
gp-232	84	23	to	to	PART
gp-232	84	24	remain	remain	VERB
gp-232	84	25	loyal	loyal	ADJ
gp-232	84	26	to	to	ADP
gp-232	84	27	a	a	DET
gp-232	84	28	particular	particular	ADJ
gp-232	84	29	brand	brand	NOUN
gp-232	84	30	.	.	PUNCT
gp-232	85	1	the	the	DET
gp-232	85	2	results	result	NOUN
gp-232	85	3	show	show	VERB
gp-232	85	4	that	that	SCONJ
gp-232	85	5	companies	company	NOUN
gp-232	85	6	that	that	PRON
gp-232	85	7	are	be	AUX
gp-232	85	8	able	able	ADJ
gp-232	85	9	to	to	PART
gp-232	85	10	create	create	VERB
gp-232	85	11	a	a	DET
gp-232	85	12	seamless	seamless	ADJ
gp-232	85	13	customer	customer	NOUN
gp-232	85	14	experience	experience	NOUN
gp-232	85	15	,	,	PUNCT
gp-232	85	16	both	both	CCONJ
gp-232	85	17	in	in	ADP
gp-232	85	18	physical	physical	ADJ
gp-232	85	19	and	and	CCONJ
gp-232	85	20	online	online	ADJ
gp-232	85	21	stores	store	NOUN
gp-232	85	22	,	,	PUNCT
gp-232	85	23	have	have	VERB
gp-232	85	24	higher	high	ADJ
gp-232	85	25	loyalty	loyalty	NOUN
gp-232	85	26	levels	level	NOUN
gp-232	85	27	than	than	ADP
gp-232	85	28	companies	company	NOUN
gp-232	85	29	that	that	PRON
gp-232	85	30	experience	experience	VERB
gp-232	85	31	problems	problem	NOUN
gp-232	85	32	in	in	ADP
gp-232	85	33	integrating	integrate	VERB
gp-232	85	34	their	their	PRON
gp-232	85	35	channels	channel	NOUN
gp-232	85	36	.	.	PUNCT
gp-232	86	1	these	these	DET
gp-232	86	2	findings	finding	NOUN
gp-232	86	3	support	support	VERB
gp-232	86	4	the	the	DET
gp-232	86	5	opinion	opinion	NOUN
gp-232	86	6	in	in	ADP
gp-232	86	7	the	the	DET
gp-232	86	8	literature	literature	NOUN
gp-232	86	9	that	that	SCONJ
gp-232	86	10	customer	customer	NOUN
gp-232	86	11	satisfaction	satisfaction	NOUN
gp-232	86	12	is	be	AUX
gp-232	86	13	a	a	DET
gp-232	86	14	major	major	ADJ
gp-232	86	15	driver	driver	NOUN
gp-232	86	16	for	for	ADP
gp-232	86	17	customer	customer	NOUN
gp-232	86	18	loyalty	loyalty	NOUN
gp-232	86	19	.	.	PUNCT
gp-232	87	1	a	a	DET
gp-232	87	2	consistent	consistent	ADJ
gp-232	87	3	and	and	CCONJ
gp-232	87	4	satisfying	satisfy	VERB
gp-232	87	5	experience	experience	NOUN
gp-232	87	6	across	across	ADP
gp-232	87	7	channels	channel	NOUN
gp-232	87	8	will	will	AUX
gp-232	87	9	increase	increase	VERB
gp-232	87	10	customer	customer	NOUN
gp-232	87	11	loyalty	loyalty	NOUN
gp-232	87	12	,	,	PUNCT
gp-232	87	13	ultimately	ultimately	ADV
gp-232	87	14	contributing	contribute	VERB
gp-232	87	15	to	to	ADP
gp-232	87	16	the	the	DET
gp-232	87	17	company	company	NOUN
gp-232	87	18	's	's	PART
gp-232	87	19	long	long	ADJ
gp-232	87	20	-	-	PUNCT
gp-232	87	21	term	term	NOUN
gp-232	87	22	success	success	NOUN
gp-232	87	23	.	.	PUNCT
gp-232	88	1	therefore	therefore	ADV
gp-232	88	2	,	,	PUNCT
gp-232	88	3	companies	company	NOUN
gp-232	88	4	need	need	VERB
gp-232	88	5	to	to	PART
gp-232	88	6	prioritize	prioritize	VERB
gp-232	88	7	the	the	DET
gp-232	88	8	consistency	consistency	NOUN
gp-232	88	9	of	of	ADP
gp-232	88	10	customer	customer	NOUN
gp-232	88	11	experience	experience	NOUN
gp-232	88	12	to	to	PART
gp-232	88	13	ensure	ensure	VERB
gp-232	88	14	the	the	DET
gp-232	88	15	sustainability	sustainability	NOUN
gp-232	88	16	of	of	ADP
gp-232	88	17	long	long	ADJ
gp-232	88	18	-	-	PUNCT
gp-232	88	19	term	term	NOUN
gp-232	88	20	relationships	relationship	NOUN
gp-232	88	21	with	with	ADP
gp-232	88	22	their	their	PRON
gp-232	88	23	customers	customer	NOUN
gp-232	88	24	.	.	PUNCT
gp-232	89	1	conclusion	conclusion	NOUN
gp-232	89	2	this	this	DET
gp-232	89	3	study	study	NOUN
gp-232	89	4	confirmed	confirm	VERB
gp-232	89	5	that	that	SCONJ
gp-232	89	6	while	while	SCONJ
gp-232	89	7	the	the	DET
gp-232	89	8	implementation	implementation	NOUN
gp-232	89	9	of	of	ADP
gp-232	89	10	omnichannel	omnichannel	NOUN
gp-232	89	11	marketing	marketing	NOUN
gp-232	89	12	offered	offer	VERB
gp-232	89	13	significant	significant	ADJ
gp-232	89	14	potential	potential	NOUN
gp-232	89	15	to	to	PART
gp-232	89	16	enhance	enhance	VERB
gp-232	89	17	customer	customer	NOUN
gp-232	89	18	experience	experience	NOUN
gp-232	89	19	,	,	PUNCT
gp-232	89	20	companies	company	NOUN
gp-232	89	21	faced	face	VERB
gp-232	89	22	key	key	ADJ
gp-232	89	23	challenges	challenge	NOUN
gp-232	89	24	such	such	ADJ
gp-232	89	25	as	as	ADP
gp-232	89	26	technology	technology	NOUN
gp-232	89	27	integration	integration	NOUN
gp-232	89	28	,	,	PUNCT
gp-232	89	29	inconsistent	inconsistent	ADJ
gp-232	89	30	service	service	NOUN
gp-232	89	31	quality	quality	NOUN
gp-232	89	32	across	across	ADP
gp-232	89	33	channels	channel	NOUN
gp-232	89	34	,	,	PUNCT
gp-232	89	35	and	and	CCONJ
gp-232	89	36	the	the	DET
gp-232	89	37	need	need	NOUN
gp-232	89	38	for	for	ADP
gp-232	89	39	human	human	ADJ
gp-232	89	40	resource	resource	NOUN
gp-232	89	41	development	development	NOUN
gp-232	89	42	.	.	PUNCT
gp-232	90	1	addressing	address	VERB
gp-232	90	2	these	these	DET
gp-232	90	3	issues	issue	NOUN
gp-232	90	4	required	require	VERB
gp-232	90	5	companies	company	NOUN
gp-232	90	6	to	to	PART
gp-232	90	7	focus	focus	VERB
gp-232	90	8	on	on	ADP
gp-232	90	9	integrating	integrate	VERB
gp-232	90	10	technology	technology	NOUN
gp-232	90	11	systems	system	NOUN
gp-232	90	12	that	that	PRON
gp-232	90	13	could	could	AUX
gp-232	90	14	effectively	effectively	ADV
gp-232	90	15	unify	unify	VERB
gp-232	90	16	customer	customer	NOUN
gp-232	90	17	data	datum	NOUN
gp-232	90	18	,	,	PUNCT
gp-232	90	19	provide	provide	VERB
gp-232	90	20	comprehensive	comprehensive	ADJ
gp-232	90	21	employee	employee	NOUN
gp-232	90	22	training	training	NOUN
gp-232	90	23	for	for	ADP
gp-232	90	24	consistent	consistent	ADJ
gp-232	90	25	service	service	NOUN
gp-232	90	26	,	,	PUNCT
gp-232	90	27	and	and	CCONJ
gp-232	90	28	prioritize	prioritize	VERB
gp-232	90	29	customer	customer	NOUN
gp-232	90	30	data	datum	NOUN
gp-232	90	31	security	security	NOUN
gp-232	90	32	to	to	PART
gp-232	90	33	alleviate	alleviate	VERB
gp-232	90	34	privacy	privacy	NOUN
gp-232	90	35	concerns	concern	NOUN
gp-232	90	36	.	.	PUNCT
gp-232	91	1	by	by	ADP
gp-232	91	2	ensuring	ensure	VERB
gp-232	91	3	a	a	DET
gp-232	91	4	consistent	consistent	ADJ
gp-232	91	5	and	and	CCONJ
gp-232	91	6	satisfying	satisfying	ADJ
gp-232	91	7	experience	experience	NOUN
gp-232	91	8	,	,	PUNCT
gp-232	91	9	companies	company	NOUN
gp-232	91	10	could	could	AUX
gp-232	91	11	improve	improve	VERB
gp-232	91	12	customer	customer	NOUN
gp-232	91	13	satisfaction	satisfaction	NOUN
gp-232	91	14	and	and	CCONJ
gp-232	91	15	loyalty	loyalty	NOUN
gp-232	91	16	,	,	PUNCT
gp-232	91	17	ultimately	ultimately	ADV
gp-232	91	18	gaining	gain	VERB
gp-232	91	19	a	a	DET
gp-232	91	20	competitive	competitive	ADJ
gp-232	91	21	advantage	advantage	NOUN
gp-232	91	22	in	in	ADP
gp-232	91	23	a	a	DET
gp-232	91	24	digitally	digitally	ADV
gp-232	91	25	driven	drive	VERB
gp-232	91	26	market	market	NOUN
gp-232	91	27	.	.	PUNCT
gp-232	92	1	for	for	ADP
gp-232	92	2	future	future	ADJ
gp-232	92	3	research	research	NOUN
gp-232	92	4	,	,	PUNCT
gp-232	92	5	it	it	PRON
gp-232	92	6	is	be	AUX
gp-232	92	7	suggested	suggest	VERB
gp-232	92	8	to	to	PART
gp-232	92	9	explore	explore	VERB
gp-232	92	10	the	the	DET
gp-232	92	11	long	long	ADJ
gp-232	92	12	-	-	PUNCT
gp-232	92	13	term	term	NOUN
gp-232	92	14	impact	impact	NOUN
gp-232	92	15	of	of	ADP
gp-232	92	16	omnichannel	omnichannel	NOUN
gp-232	92	17	strategies	strategy	NOUN
gp-232	92	18	on	on	ADP
gp-232	92	19	customer	customer	NOUN
gp-232	92	20	retention	retention	NOUN
gp-232	92	21	and	and	CCONJ
gp-232	92	22	to	to	PART
gp-232	92	23	investigate	investigate	VERB
gp-232	92	24	how	how	SCONJ
gp-232	92	25	emerging	emerge	VERB
gp-232	92	26	technologies	technology	NOUN
gp-232	92	27	,	,	PUNCT
gp-232	92	28	such	such	ADJ
gp-232	92	29	as	as	ADP
gp-232	92	30	artificial	artificial	ADJ
gp-232	92	31	intelligence	intelligence	NOUN
gp-232	92	32	and	and	CCONJ
gp-232	92	33	machine	machine	NOUN
gp-232	92	34	learning	learning	NOUN
gp-232	92	35	,	,	PUNCT
gp-232	92	36	can	can	AUX
gp-232	92	37	further	far	ADV
gp-232	92	38	optimize	optimize	VERB
gp-232	92	39	the	the	DET
gp-232	92	40	customer	customer	NOUN
gp-232	92	41	journey	journey	NOUN
gp-232	92	42	across	across	ADP
gp-232	92	43	channels	channel	NOUN
gp-232	92	44	.	.	PUNCT
gp-232	93	1	references	reference	NOUN
gp-232	93	2	aldi	aldi	PROPN
gp-232	93	3	samara	samara	PROPN
gp-232	93	4	,	,	PUNCT
gp-232	93	5	&	&	CCONJ
gp-232	93	6	susanti	susanti	PROPN
gp-232	93	7	,	,	PUNCT
gp-232	93	8	m.	m.	NOUN
gp-232	93	9	(	(	PUNCT
gp-232	93	10	2023	2023	NUM
gp-232	93	11	)	)	PUNCT
gp-232	93	12	.	.	PUNCT
gp-232	94	1	pengaruh	pengaruh	NOUN
gp-232	94	2	kemudahan	kemudahan	PROPN
gp-232	94	3	penggunaan	penggunaan	PROPN
gp-232	94	4	,	,	PUNCT
gp-232	94	5	pengalaman	pengalaman	PROPN
gp-232	94	6	pengguna	pengguna	PROPN
gp-232	94	7	dan	dan	PROPN
gp-232	94	8	kepuasan	kepuasan	PROPN
gp-232	94	9	pelanggan	pelanggan	PROPN
gp-232	94	10	terhadap	terhadap	PROPN
gp-232	94	11	loyalitas	loyalitas	PROPN
gp-232	94	12	pelanggan	pelanggan	PROPN
gp-232	94	13	pada	pada	PROPN
gp-232	94	14	penggunaan	penggunaan	PROPN
gp-232	94	15	aplikasi	aplikasi	PROPN
gp-232	94	16	dompet	dompet	PROPN
gp-232	94	17	digital	digital	PROPN
gp-232	94	18	(	(	PUNCT
gp-232	94	19	e	e	NOUN
gp-232	94	20	-	-	NOUN
gp-232	94	21	wallet	wallet	NOUN
gp-232	94	22	)	)	PUNCT
gp-232	94	23	di	di	NOUN
gp-232	94	24	kalangan	kalangan	NOUN
gp-232	94	25	mahasiswa	mahasiswa	PROPN
gp-232	94	26	universitas	universita	NOUN
gp-232	94	27	buddhi	buddhi	NOUN
gp-232	94	28	dharma	dharma	NOUN
gp-232	94	29	.	.	PUNCT
gp-232	95	1	jurnal	jurnal	PROPN
gp-232	95	2	riset	riset	PROPN
gp-232	95	3	akuntansi	akuntansi	PROPN
gp-232	95	4	,	,	PUNCT
gp-232	95	5	1(2	1(2	NUM
gp-232	95	6	)	)	PUNCT
gp-232	95	7	.	.	PUNCT
gp-232	96	1	https://doi.org/10.54066/jura-itb.v1i2.700	https://doi.org/10.54066/jura-itb.v1i2.700	NUM
gp-232	96	2	alfian	alfian	ADJ
gp-232	96	3	,	,	PUNCT
gp-232	96	4	n.	n.	NOUN
gp-232	96	5	,	,	PUNCT
gp-232	96	6	&	&	CCONJ
gp-232	96	7	hartati	hartati	PROPN
gp-232	96	8	,	,	PUNCT
gp-232	96	9	s.	s.	PROPN
gp-232	96	10	(	(	PUNCT
gp-232	96	11	2019	2019	NUM
gp-232	96	12	)	)	PUNCT
gp-232	96	13	.	.	PUNCT
gp-232	97	1	integrasi	integrasi	PROPN
gp-232	97	2	teknologi	teknologi	PROPN
gp-232	97	3	dalam	dalam	PROPN
gp-232	97	4	strategi	strategi	PROPN
gp-232	97	5	omnichannel	omnichannel	PROPN
gp-232	97	6	marketing	marketing	NOUN
gp-232	97	7	.	.	PUNCT
gp-232	98	1	jurnal	jurnal	ADJ
gp-232	98	2	manajemen	manajeman	NOUN
gp-232	98	3	digital	digital	ADJ
gp-232	98	4	,	,	PUNCT
gp-232	98	5	10(2	10(2	NUM
gp-232	98	6	)	)	PUNCT
gp-232	98	7	,	,	PUNCT
gp-232	98	8	87–102	87–102	PROPN
gp-232	98	9	.	.	PUNCT
gp-232	98	10	andrian	andrian	PROPN
gp-232	98	11	,	,	PUNCT
gp-232	98	12	w.	w.	PROPN
gp-232	98	13	,	,	PUNCT
gp-232	98	14	&	&	CCONJ
gp-232	98	15	fadillah	fadillah	PROPN
gp-232	98	16	,	,	PUNCT
gp-232	98	17	a.	a.	NOUN
gp-232	98	18	(	(	PUNCT
gp-232	98	19	2021	2021	NUM
gp-232	98	20	)	)	PUNCT
gp-232	98	21	.	.	PUNCT
gp-232	99	1	pengaruh	pengaruh	PROPN
gp-232	99	2	citra	citra	PROPN
gp-232	99	3	merek	merek	PROPN
gp-232	99	4	,	,	PUNCT
gp-232	99	5	pengalaman	pengalaman	NOUN
gp-232	99	6	merek	merek	PROPN
gp-232	99	7	,	,	PUNCT
gp-232	99	8	dan	dan	PROPN
gp-232	99	9	nilai	nilai	PROPN
gp-232	99	10	pelanggan	pelanggan	PROPN
gp-232	99	11	terhadap	terhadap	PROPN
gp-232	99	12	kepuasan	kepuasan	PROPN
gp-232	99	13	pelanggan	pelanggan	PROPN
gp-232	99	14	airasia	airasia	PROPN
gp-232	99	15	.	.	PUNCT
gp-232	100	1	jurnal	jurnal	ADJ
gp-232	100	2	ilmiah	ilmiah	PROPN
gp-232	100	3	pariwisata	pariwisata	PROPN
gp-232	100	4	kesatuan	kesatuan	PROPN
gp-232	100	5	,	,	PUNCT
gp-232	100	6	2(1	2(1	NUM
gp-232	100	7	)	)	PUNCT
gp-232	100	8	.	.	PUNCT
gp-232	101	1	https://doi.org/10.37641/jipkes.v2i1.586	https://doi.org/10.37641/jipkes.v2i1.586	PROPN
gp-232	101	2	grewal	grewal	PROPN
gp-232	101	3	,	,	PUNCT
gp-232	101	4	d.	d.	PROPN
gp-232	101	5	,	,	PUNCT
gp-232	101	6	levy	levy	NOUN
gp-232	101	7	,	,	PUNCT
gp-232	101	8	m.	m.	NOUN
gp-232	101	9	,	,	PUNCT
gp-232	101	10	&	&	CCONJ
gp-232	101	11	kumar	kumar	PROPN
gp-232	101	12	,	,	PUNCT
gp-232	101	13	v.	v.	PROPN
gp-232	101	14	(	(	PUNCT
gp-232	101	15	2018	2018	NUM
gp-232	101	16	)	)	PUNCT
gp-232	101	17	.	.	PUNCT
gp-232	102	1	customer	customer	NOUN
gp-232	102	2	experience	experience	NOUN
gp-232	102	3	management	management	NOUN
gp-232	102	4	in	in	ADP
gp-232	102	5	omnichannel	omnichannel	NOUN
gp-232	102	6	retailing	retailing	NOUN
gp-232	102	7	:	:	PUNCT
gp-232	102	8	a	a	DET
gp-232	102	9	review	review	NOUN
gp-232	102	10	and	and	CCONJ
gp-232	102	11	research	research	NOUN
gp-232	102	12	agenda	agenda	NOUN
gp-232	102	13	.	.	PUNCT
gp-232	103	1	journal	journal	PROPN
gp-232	103	2	of	of	ADP
gp-232	103	3	retailing	retailing	NOUN
gp-232	103	4	,	,	PUNCT
gp-232	103	5	94(1	94(1	NUM
gp-232	103	6	)	)	PUNCT
gp-232	103	7	,	,	PUNCT
gp-232	103	8	4–21	4–21	PROPN
gp-232	103	9	.	.	PUNCT
gp-232	104	1	gunawan	gunawan	PROPN
gp-232	104	2	,	,	PUNCT
gp-232	104	3	a.	a.	NOUN
gp-232	104	4	(	(	PUNCT
gp-232	104	5	2017	2017	NUM
gp-232	104	6	)	)	PUNCT
gp-232	104	7	.	.	PUNCT
gp-232	105	1	peranan	peranan	PROPN
gp-232	105	2	toko	toko	PROPN
gp-232	105	3	fisik	fisik	PROPN
gp-232	105	4	dan	dan	PROPN
gp-232	105	5	digitalisasi	digitalisasi	PROPN
gp-232	105	6	dalam	dalam	PROPN
gp-232	105	7	pengalaman	pengalaman	PROPN
gp-232	105	8	pelanggan	pelanggan	PROPN
gp-232	105	9	.	.	PUNCT
gp-232	106	1	jurnal	jurnal	PROPN
gp-232	106	2	pemasaran	pemasaran	PROPN
gp-232	106	3	digital	digital	PROPN
gp-232	106	4	,	,	PUNCT
gp-232	106	5	5(3	5(3	NUM
gp-232	106	6	)	)	PUNCT
gp-232	106	7	,	,	PUNCT
gp-232	106	8	44–59	44–59	PROPN
gp-232	106	9	.	.	PUNCT
gp-232	107	1	https://doi.org/10.54066/jura-itb.v1i2.700	https://doi.org/10.54066/jura-itb.v1i2.700	NUM
gp-232	107	2	https://doi.org/10.37641/jipkes.v2i1.586	https://doi.org/10.37641/jipkes.v2i1.586	ADJ
gp-232	107	3	omnichannel	omnichannel	NOUN
gp-232	107	4	marketing	market	VERB
gp-232	107	5	optimization	optimization	NOUN
gp-232	107	6	for	for	ADP
gp-232	107	7	a	a	DET
gp-232	107	8	consistent	consistent	ADJ
gp-232	107	9	customer	customer	NOUN
gp-232	107	10	experience	experience	NOUN
gp-232	107	11	675	675	NUM
gp-232	107	12	kusumawati	kusumawati	NOUN
gp-232	107	13	,	,	PUNCT
gp-232	107	14	t.	t.	PROPN
gp-232	107	15	(	(	PUNCT
gp-232	107	16	2020	2020	NUM
gp-232	107	17	)	)	PUNCT
gp-232	107	18	.	.	PUNCT
gp-232	108	1	transformasi	transformasi	PROPN
gp-232	108	2	digital	digital	PROPN
gp-232	108	3	di	di	PROPN
gp-232	108	4	sektor	sektor	PROPN
gp-232	108	5	e	e	PROPN
gp-232	108	6	-	-	PROPN
gp-232	108	7	commerce	commerce	PROPN
gp-232	108	8	indonesia	indonesia	PROPN
gp-232	108	9	.	.	PUNCT
gp-232	109	1	jurnal	jurnal	PROPN
gp-232	109	2	ekonomi	ekonomi	PROPN
gp-232	109	3	dan	dan	PROPN
gp-232	109	4	bisnis	bisnis	PROPN
gp-232	109	5	,	,	PUNCT
gp-232	109	6	8(1	8(1	NOUN
gp-232	109	7	)	)	PUNCT
gp-232	109	8	,	,	PUNCT
gp-232	109	9	15–23	15–23	NUM
gp-232	109	10	.	.	PUNCT
gp-232	109	11	mulyani	mulyani	PROPN
gp-232	109	12	,	,	PUNCT
gp-232	109	13	r.	r.	PROPN
gp-232	109	14	,	,	PUNCT
gp-232	109	15	&	&	CCONJ
gp-232	109	16	hidayat	hidayat	PROPN
gp-232	109	17	,	,	PUNCT
gp-232	109	18	a.	a.	PROPN
gp-232	109	19	(	(	PUNCT
gp-232	109	20	2020	2020	NUM
gp-232	109	21	)	)	PUNCT
gp-232	109	22	.	.	PUNCT
gp-232	110	1	strategi	strategi	PROPN
gp-232	110	2	omnichannel	omnichannel	PROPN
gp-232	110	3	marketing	marketing	PROPN
gp-232	110	4	pada	pada	PROPN
gp-232	110	5	perusahaan	perusahaan	PROPN
gp-232	110	6	indonesia	indonesia	PROPN
gp-232	110	7	.	.	PUNCT
gp-232	111	1	jurnal	jurnal	PROPN
gp-232	111	2	inovasi	inovasi	PROPN
gp-232	111	3	bisnis	bisnis	PROPN
gp-232	111	4	dan	dan	PROPN
gp-232	111	5	digital	digital	PROPN
gp-232	111	6	,	,	PUNCT
gp-232	111	7	12(3	12(3	NUM
gp-232	111	8	)	)	PUNCT
gp-232	111	9	,	,	PUNCT
gp-232	111	10	98–110	98–110	PROPN
gp-232	111	11	.	.	PUNCT
gp-232	111	12	nurhayati	nurhayati	PROPN
gp-232	111	13	,	,	PUNCT
gp-232	111	14	d.	d.	PROPN
gp-232	111	15	,	,	PUNCT
gp-232	111	16	&	&	CCONJ
gp-232	111	17	wahyudi	wahyudi	PROPN
gp-232	111	18	,	,	PUNCT
gp-232	111	19	b.	b.	PROPN
gp-232	111	20	(	(	PUNCT
gp-232	111	21	2021	2021	NUM
gp-232	111	22	)	)	PUNCT
gp-232	111	23	.	.	PUNCT
gp-232	112	1	pengaruh	pengaruh	PROPN
gp-232	112	2	digitalisasi	digitalisasi	PROPN
gp-232	112	3	terhadap	terhadap	PROPN
gp-232	112	4	loyalitas	loyalitas	PROPN
gp-232	112	5	pelanggan	pelanggan	PROPN
gp-232	112	6	di	di	PROPN
gp-232	112	7	pasar	pasar	PROPN
gp-232	112	8	indonesia	indonesia	PROPN
gp-232	112	9	.	.	PUNCT
gp-232	113	1	jurnal	jurnal	PROPN
gp-232	113	2	pemasaran	pemasaran	PROPN
gp-232	113	3	dan	dan	PROPN
gp-232	113	4	inovasi	inovasi	PROPN
gp-232	113	5	,	,	PUNCT
gp-232	113	6	9(2	9(2	NUM
gp-232	113	7	)	)	PUNCT
gp-232	113	8	,	,	PUNCT
gp-232	113	9	75–88	75–88	NOUN
gp-232	113	10	.	.	PUNCT
gp-232	113	11	pranatika	pranatika	PROPN
gp-232	113	12	,	,	PUNCT
gp-232	113	13	d.	d.	PROPN
gp-232	113	14	(	(	PUNCT
gp-232	113	15	2022	2022	NUM
gp-232	113	16	)	)	PUNCT
gp-232	113	17	.	.	PUNCT
gp-232	114	1	pengaruh	pengaruh	PROPN
gp-232	114	2	pengalaman	pengalaman	PROPN
gp-232	114	3	pelanggan	pelanggan	PROPN
gp-232	114	4	dan	dan	PROPN
gp-232	114	5	motivasi	motivasi	PROPN
gp-232	114	6	hedonis	hedonis	PROPN
gp-232	114	7	terhadap	terhadap	PROPN
gp-232	114	8	minat	minat	PROPN
gp-232	114	9	pembelian	pembelian	PROPN
gp-232	114	10	ulang	ulang	PROPN
gp-232	114	11	.	.	PUNCT
gp-232	115	1	selekta	selekta	PROPN
gp-232	115	2	manajemen	manajemen	PROPN
gp-232	115	3	:	:	PUNCT
gp-232	115	4	jurnal	jurnal	PROPN
gp-232	115	5	mahasiswa	mahasiswa	PROPN
gp-232	115	6	bisnis	bisnis	PROPN
gp-232	115	7	&	&	CCONJ
gp-232	115	8	manajemen	manajemen	PROPN
gp-232	115	9	,	,	PUNCT
gp-232	115	10	1(2	1(2	NUM
gp-232	115	11	)	)	PUNCT
gp-232	115	12	.	.	PUNCT
gp-232	116	1	prasetyo	prasetyo	NOUN
gp-232	116	2	,	,	PUNCT
gp-232	116	3	e.	e.	PROPN
gp-232	116	4	(	(	PUNCT
gp-232	116	5	2017	2017	NUM
gp-232	116	6	)	)	PUNCT
gp-232	116	7	.	.	PUNCT
gp-232	117	1	tantangan	tantangan	PROPN
gp-232	117	2	dalam	dalam	PROPN
gp-232	117	3	implementasi	implementasi	PROPN
gp-232	117	4	omnichannel	omnichannel	NOUN
gp-232	117	5	marketing	marketing	NOUN
gp-232	117	6	.	.	PUNCT
gp-232	118	1	jurnal	jurnal	PROPN
gp-232	118	2	teknologi	teknologi	PROPN
gp-232	118	3	bisnis	bisnis	PROPN
gp-232	118	4	,	,	PUNCT
gp-232	118	5	6(2	6(2	NUM
gp-232	118	6	)	)	PUNCT
gp-232	118	7	,	,	PUNCT
gp-232	118	8	55–69	55–69	NUM
gp-232	118	9	.	.	PUNCT
gp-232	119	1	rahman	rahman	PROPN
gp-232	119	2	,	,	PUNCT
gp-232	119	3	a.	a.	PROPN
gp-232	119	4	,	,	PUNCT
gp-232	119	5	&	&	CCONJ
gp-232	119	6	suryani	suryani	PROPN
gp-232	119	7	,	,	PUNCT
gp-232	119	8	d.	d.	PROPN
gp-232	119	9	(	(	PUNCT
gp-232	119	10	2020	2020	NUM
gp-232	119	11	)	)	PUNCT
gp-232	119	12	.	.	PUNCT
gp-232	120	1	integrasi	integrasi	PROPN
gp-232	120	2	layanan	layanan	PROPN
gp-232	120	3	digital	digital	PROPN
gp-232	120	4	dan	dan	PROPN
gp-232	120	5	fisik	fisik	PROPN
gp-232	120	6	:	:	PUNCT
gp-232	120	7	studi	studi	PROPN
gp-232	120	8	kasus	kasus	PROPN
gp-232	120	9	gojek	gojek	NOUN
gp-232	120	10	.	.	PUNCT
gp-232	121	1	jurnal	jurnal	ADJ
gp-232	121	2	transformasi	transformasi	PROPN
gp-232	121	3	digital	digital	PROPN
gp-232	121	4	,	,	PUNCT
gp-232	121	5	11(4	11(4	NUM
gp-232	121	6	)	)	PUNCT
gp-232	121	7	,	,	PUNCT
gp-232	121	8	112–123	112–123	NUM
gp-232	121	9	.	.	PUNCT
gp-232	122	1	setiadi	setiadi	NOUN
gp-232	122	2	,	,	PUNCT
gp-232	122	3	a.	a.	NOUN
gp-232	122	4	(	(	PUNCT
gp-232	122	5	2020	2020	NUM
gp-232	122	6	)	)	PUNCT
gp-232	122	7	.	.	PUNCT
gp-232	123	1	analisis	analisis	ADJ
gp-232	123	2	strategi	strategi	PROPN
gp-232	123	3	omnichannel	omnichannel	NOUN
gp-232	123	4	dalam	dalam	PROPN
gp-232	123	5	industri	industri	PROPN
gp-232	123	6	ritel	ritel	PROPN
gp-232	123	7	indonesia	indonesia	PROPN
gp-232	123	8	.	.	PUNCT
gp-232	124	1	jurnal	jurnal	ADJ
gp-232	124	2	manajemen	manajeman	NOUN
gp-232	124	3	pemasaran	pemasaran	NOUN
gp-232	124	4	,	,	PUNCT
gp-232	124	5	14(3	14(3	NUM
gp-232	124	6	)	)	PUNCT
gp-232	124	7	,	,	PUNCT
gp-232	124	8	211–226	211–226	NUM
gp-232	124	9	.	.	PUNCT
gp-232	125	1	setiobudi	setiobudi	PROPN
gp-232	125	2	,	,	PUNCT
gp-232	125	3	a.	a.	NOUN
gp-232	125	4	,	,	PUNCT
gp-232	125	5	sudyasjayanti	sudyasjayanti	PROPN
gp-232	125	6	,	,	PUNCT
gp-232	125	7	c.	c.	PROPN
gp-232	125	8	,	,	PUNCT
gp-232	125	9	&	&	CCONJ
gp-232	125	10	danarkusuma	danarkusuma	PROPN
gp-232	125	11	,	,	PUNCT
gp-232	125	12	a.	a.	NOUN
gp-232	125	13	a.	a.	NOUN
gp-232	125	14	(	(	PUNCT
gp-232	125	15	2021	2021	NUM
gp-232	125	16	)	)	PUNCT
gp-232	125	17	.	.	PUNCT
gp-232	126	1	pengaruh	pengaruh	PROPN
gp-232	126	2	pengalaman	pengalaman	NOUN
gp-232	126	3	pelanggan	pelanggan	NOUN
gp-232	126	4	,	,	PUNCT
gp-232	126	5	kualitas	kualita	NOUN
gp-232	126	6	layanan	layanan	PROPN
gp-232	126	7	dan	dan	PROPN
gp-232	126	8	kepercayaan	kepercayaan	PROPN
gp-232	126	9	pelanggan	pelanggan	PROPN
gp-232	126	10	terhadap	terhadap	PROPN
gp-232	126	11	kesediaan	kesediaan	PROPN
gp-232	126	12	untuk	untuk	PROPN
gp-232	126	13	membayar	membayar	PROPN
gp-232	126	14	.	.	PUNCT
gp-232	127	1	jbmi	jbmi	PROPN
gp-232	127	2	(	(	PUNCT
gp-232	127	3	jurnal	jurnal	ADJ
gp-232	127	4	bisnis	bisnis	PROPN
gp-232	127	5	,	,	PUNCT
gp-232	127	6	manajemen	manajeman	NOUN
gp-232	127	7	,	,	PUNCT
gp-232	127	8	dan	dan	PROPN
gp-232	127	9	informatika	informatika	PROPN
gp-232	127	10	)	)	PUNCT
gp-232	127	11	,	,	PUNCT
gp-232	127	12	17(3	17(3	NUM
gp-232	127	13	)	)	PUNCT
gp-232	127	14	.	.	PUNCT
gp-232	128	1	https://doi.org/10.26487/jbmi.v17i3.12442	https://doi.org/10.26487/jbmi.v17i3.12442	X
gp-232	128	2	suranto	suranto	PROPN
gp-232	128	3	,	,	PUNCT
gp-232	128	4	t.	t.	PROPN
gp-232	128	5	(	(	PUNCT
gp-232	128	6	2022	2022	NUM
gp-232	128	7	)	)	PUNCT
gp-232	128	8	.	.	PUNCT
gp-232	129	1	analisis	analisis	ADJ
gp-232	129	2	data	data	PROPN
gp-232	129	3	pelanggan	pelanggan	PROPN
gp-232	129	4	untuk	untuk	PROPN
gp-232	129	5	personalisasi	personalisasi	PROPN
gp-232	129	6	dalam	dalam	PROPN
gp-232	129	7	omnichannel	omnichannel	NOUN
gp-232	129	8	marketing	marketing	NOUN
gp-232	129	9	.	.	PUNCT
gp-232	130	1	jurnal	jurnal	PROPN
gp-232	130	2	data	data	PROPN
gp-232	130	3	dan	dan	PROPN
gp-232	130	4	teknologi	teknologi	PROPN
gp-232	130	5	,	,	PUNCT
gp-232	130	6	7(1	7(1	NUM
gp-232	130	7	)	)	PUNCT
gp-232	130	8	,	,	PUNCT
gp-232	130	9	34–48	34–48	NUM
gp-232	130	10	.	.	PUNCT
gp-232	131	1	suryani	suryani	PROPN
gp-232	131	2	,	,	PUNCT
gp-232	131	3	i.	i.	PROPN
gp-232	131	4	(	(	PUNCT
gp-232	131	5	2020	2020	NUM
gp-232	131	6	)	)	PUNCT
gp-232	131	7	.	.	PUNCT
gp-232	132	1	strategi	strategi	PROPN
gp-232	132	2	personalisasi	personalisasi	PROPN
gp-232	132	3	dalam	dalam	PROPN
gp-232	132	4	omnichannel	omnichannel	NOUN
gp-232	132	5	marketing	marketing	NOUN
gp-232	132	6	.	.	PUNCT
gp-232	133	1	jurnal	jurnal	ADJ
gp-232	133	2	manajemen	manajeman	NOUN
gp-232	133	3	digital	digital	ADJ
gp-232	133	4	,	,	PUNCT
gp-232	133	5	10(1	10(1	NUM
gp-232	133	6	)	)	PUNCT
gp-232	133	7	,	,	PUNCT
gp-232	133	8	12–29	12–29	NUM
gp-232	133	9	.	.	PUNCT
gp-232	134	1	vebiana	vebiana	PROPN
gp-232	134	2	,	,	PUNCT
gp-232	134	3	v.	v.	PROPN
gp-232	134	4	(	(	PUNCT
gp-232	134	5	2018	2018	NUM
gp-232	134	6	)	)	PUNCT
gp-232	134	7	.	.	PUNCT
gp-232	135	1	perbankan	perbankan	PROPN
gp-232	135	2	digital	digital	PROPN
gp-232	135	3	,	,	PUNCT
gp-232	135	4	pengalaman	pengalaman	NOUN
gp-232	135	5	pelanggan	pelanggan	NOUN
gp-232	135	6	,	,	PUNCT
gp-232	135	7	dan	dan	PROPN
gp-232	135	8	kinerja	kinerja	PROPN
gp-232	135	9	keuangan	keuangan	PROPN
gp-232	135	10	bank	bank	PROPN
gp-232	135	11	syariah	syariah	PROPN
gp-232	135	12	.	.	PUNCT
gp-232	136	1	prosiding	proside	VERB
gp-232	136	2	industrial	industrial	ADJ
gp-232	136	3	research	research	NOUN
gp-232	136	4	workshop	workshop	NOUN
gp-232	136	5	and	and	CCONJ
gp-232	136	6	national	national	ADJ
gp-232	136	7	seminar	seminar	NOUN
gp-232	136	8	,	,	PUNCT
gp-232	137	1	9	9	NUM
gp-232	137	2	.	.	X
gp-232	137	3	wijaya	wijaya	PROPN
gp-232	137	4	,	,	PUNCT
gp-232	137	5	p.	p.	NOUN
gp-232	137	6	(	(	PUNCT
gp-232	137	7	2020	2020	NUM
gp-232	137	8	)	)	PUNCT
gp-232	137	9	.	.	PUNCT
gp-232	138	1	hambatan	hambatan	PROPN
gp-232	138	2	operasional	operasional	PROPN
gp-232	138	3	dalam	dalam	PROPN
gp-232	138	4	strategi	strategi	PROPN
gp-232	138	5	omnichannel	omnichannel	NOUN
gp-232	138	6	.	.	PUNCT
gp-232	139	1	jurnal	jurnal	ADJ
gp-232	139	2	manajemen	manajeman	NOUN
gp-232	139	3	operasi	operasi	PROPN
gp-232	139	4	,	,	PUNCT
gp-232	139	5	8(3	8(3	NUM
gp-232	139	6	)	)	PUNCT
gp-232	139	7	,	,	PUNCT
gp-232	139	8	67–82	67–82	NUM
gp-232	139	9	.	.	PUNCT
gp-232	140	1	copyright	copyright	NOUN
gp-232	140	2	holders	holder	NOUN
gp-232	140	3	:	:	PUNCT
gp-232	140	4	scarlet	scarlet	ADJ
gp-232	140	5	witch	witch	NOUN
gp-232	140	6	(	(	PUNCT
gp-232	140	7	2025	2025	NUM
gp-232	140	8	)	)	PUNCT
gp-232	140	9	first	first	ADJ
gp-232	140	10	publication	publication	NOUN
gp-232	140	11	right	right	NOUN
gp-232	140	12	:	:	PUNCT
gp-232	140	13	ajemb	ajemb	PROPN
gp-232	140	14	–	–	PUNCT
gp-232	140	15	american	american	ADJ
gp-232	140	16	journal	journal	PROPN
gp-232	140	17	of	of	ADP
gp-232	140	18	economic	economic	ADJ
gp-232	140	19	and	and	CCONJ
gp-232	140	20	management	management	NOUN
gp-232	140	21	business	business	NOUN
gp-232	140	22	https://doi.org/10.26487/jbmi.v17i3.12442	https://doi.org/10.26487/jbmi.v17i3.12442	PUNCT