id	sid	tid	token	lemma	pos
gp-371	1	1	american	american	PROPN
gp-371	1	2	journal	journal	PROPN
gp-371	1	3	of	of	ADP
gp-371	1	4	economic	economic	ADJ
gp-371	1	5	and	and	CCONJ
gp-371	1	6	management	management	NOUN
gp-371	1	7	business	business	NOUN
gp-371	1	8	e	e	NOUN
gp-371	1	9	-	-	NOUN
gp-371	1	10	issn	issn	ADJ
gp-371	1	11	:	:	PUNCT
gp-371	1	12	2835	2835	NUM
gp-371	1	13	-	-	SYM
gp-371	1	14	5199	5199	NUM
gp-371	1	15	vol	vol	NOUN
gp-371	1	16	.	.	PROPN
gp-371	2	1	4	4	NUM
gp-371	2	2	no	no	NOUN
gp-371	2	3	.	.	NOUN
gp-371	3	1	11	11	NUM
gp-371	3	2	november	november	PROPN
gp-371	3	3	2025	2025	NUM
gp-371	3	4	1960	1960	NUM
gp-371	3	5	emotional	emotional	ADJ
gp-371	3	6	attention	attention	NOUN
gp-371	3	7	management	management	NOUN
gp-371	3	8	in	in	ADP
gp-371	3	9	modern	modern	ADJ
gp-371	3	10	marketing	marketing	NOUN
gp-371	3	11	:	:	PUNCT
gp-371	3	12	a	a	DET
gp-371	3	13	strategic	strategic	ADJ
gp-371	3	14	visualization	visualization	NOUN
gp-371	3	15	framework	framework	NOUN
gp-371	3	16	ekaterina	ekaterina	PROPN
gp-371	3	17	kozlova	kozlova	PROPN
gp-371	3	18	independent	independent	PROPN
gp-371	3	19	researcher	researcher	PROPN
gp-371	3	20	,	,	PUNCT
gp-371	3	21	california	california	PROPN
gp-371	3	22	,	,	PUNCT
gp-371	3	23	usa	usa	PROPN
gp-371	3	24	emails	email	NOUN
gp-371	3	25	:	:	PUNCT
gp-371	3	26	mrs_kk@mail.ru	mrs_kk@mail.ru	VERB
gp-371	3	27	abstract	abstract	ADJ
gp-371	3	28	emotional	emotional	ADJ
gp-371	3	29	attention	attention	NOUN
gp-371	3	30	management	management	NOUN
gp-371	3	31	constitutes	constitute	VERB
gp-371	3	32	a	a	DET
gp-371	3	33	critical	critical	ADJ
gp-371	3	34	determinant	determinant	NOUN
gp-371	3	35	in	in	ADP
gp-371	3	36	contemporary	contemporary	ADJ
gp-371	3	37	marketing	marketing	NOUN
gp-371	3	38	practices	practice	NOUN
gp-371	3	39	,	,	PUNCT
gp-371	3	40	significantly	significantly	ADV
gp-371	3	41	influencing	influence	VERB
gp-371	3	42	consumer	consumer	NOUN
gp-371	3	43	experience	experience	NOUN
gp-371	3	44	,	,	PUNCT
gp-371	3	45	decision	decision	NOUN
gp-371	3	46	-	-	PUNCT
gp-371	3	47	making	make	VERB
gp-371	3	48	processes	process	NOUN
gp-371	3	49	,	,	PUNCT
gp-371	3	50	and	and	CCONJ
gp-371	3	51	brand	brand	NOUN
gp-371	3	52	loyalty	loyalty	NOUN
gp-371	3	53	.	.	PUNCT
gp-371	4	1	this	this	DET
gp-371	4	2	study	study	NOUN
gp-371	4	3	examines	examine	VERB
gp-371	4	4	the	the	DET
gp-371	4	5	theoretical	theoretical	ADJ
gp-371	4	6	foundations	foundation	NOUN
gp-371	4	7	of	of	ADP
gp-371	4	8	emotional	emotional	ADJ
gp-371	4	9	attention	attention	NOUN
gp-371	4	10	in	in	ADP
gp-371	4	11	marketing	marketing	NOUN
gp-371	4	12	while	while	SCONJ
gp-371	4	13	positioning	position	VERB
gp-371	4	14	the	the	DET
gp-371	4	15	strategic	strategic	ADJ
gp-371	4	16	visualization	visualization	NOUN
gp-371	4	17	framework	framework	NOUN
gp-371	4	18	as	as	ADP
gp-371	4	19	an	an	DET
gp-371	4	20	applied	applied	ADJ
gp-371	4	21	model	model	NOUN
gp-371	4	22	for	for	ADP
gp-371	4	23	integrating	integrate	VERB
gp-371	4	24	emotional	emotional	ADJ
gp-371	4	25	intelligence	intelligence	NOUN
gp-371	4	26	principles	principle	NOUN
gp-371	4	27	into	into	ADP
gp-371	4	28	branding	branding	NOUN
gp-371	4	29	strategies	strategy	NOUN
gp-371	4	30	.	.	PUNCT
gp-371	5	1	drawing	draw	VERB
gp-371	5	2	upon	upon	SCONJ
gp-371	5	3	cognitive	cognitive	ADJ
gp-371	5	4	psychology	psychology	NOUN
gp-371	5	5	,	,	PUNCT
gp-371	5	6	neuroscience	neuroscience	NOUN
gp-371	5	7	,	,	PUNCT
gp-371	5	8	and	and	CCONJ
gp-371	5	9	behavioral	behavioral	ADJ
gp-371	5	10	economics	economic	NOUN
gp-371	5	11	,	,	PUNCT
gp-371	5	12	this	this	DET
gp-371	5	13	research	research	NOUN
gp-371	5	14	investigates	investigate	VERB
gp-371	5	15	emotion	emotion	NOUN
gp-371	5	16	-	-	PUNCT
gp-371	5	17	driven	drive	VERB
gp-371	5	18	and	and	CCONJ
gp-371	5	19	attention	attention	NOUN
gp-371	5	20	-	-	PUNCT
gp-371	5	21	capturing	capture	VERB
gp-371	5	22	approaches	approach	NOUN
gp-371	5	23	that	that	PRON
gp-371	5	24	enable	enable	VERB
gp-371	5	25	brands	brand	NOUN
gp-371	5	26	to	to	PART
gp-371	5	27	craft	craft	VERB
gp-371	5	28	resonant	resonant	ADJ
gp-371	5	29	messages	message	NOUN
gp-371	5	30	,	,	PUNCT
gp-371	5	31	establish	establish	VERB
gp-371	5	32	meaningful	meaningful	ADJ
gp-371	5	33	connections	connection	NOUN
gp-371	5	34	with	with	ADP
gp-371	5	35	audiences	audience	NOUN
gp-371	5	36	,	,	PUNCT
gp-371	5	37	and	and	CCONJ
gp-371	5	38	implement	implement	VERB
gp-371	5	39	ethical	ethical	ADJ
gp-371	5	40	persuasion	persuasion	NOUN
gp-371	5	41	techniques	technique	NOUN
gp-371	5	42	across	across	ADP
gp-371	5	43	both	both	PRON
gp-371	5	44	business	business	NOUN
gp-371	5	45	-	-	PUNCT
gp-371	5	46	to	to	ADP
gp-371	5	47	-	-	PUNCT
gp-371	5	48	business	business	NOUN
gp-371	5	49	(	(	PUNCT
gp-371	5	50	b2b	b2b	NOUN
gp-371	5	51	)	)	PUNCT
gp-371	5	52	and	and	CCONJ
gp-371	5	53	business	business	NOUN
gp-371	5	54	-	-	PUNCT
gp-371	5	55	to	to	ADP
gp-371	5	56	-	-	PUNCT
gp-371	5	57	consumer	consumer	NOUN
gp-371	5	58	(	(	PUNCT
gp-371	5	59	b2c	b2c	ADJ
gp-371	5	60	)	)	PUNCT
gp-371	5	61	contexts	contexts	NOUN
gp-371	5	62	.	.	PUNCT
gp-371	6	1	the	the	DET
gp-371	6	2	research	research	NOUN
gp-371	6	3	objectives	objective	NOUN
gp-371	6	4	are	be	AUX
gp-371	6	5	threefold	threefold	ADV
gp-371	6	6	:	:	PUNCT
gp-371	6	7	(	(	PUNCT
gp-371	6	8	1	1	X
gp-371	6	9	)	)	PUNCT
gp-371	6	10	to	to	PART
gp-371	6	11	conceptualize	conceptualize	VERB
gp-371	6	12	emotional	emotional	ADJ
gp-371	6	13	attention	attention	NOUN
gp-371	6	14	management	management	NOUN
gp-371	6	15	within	within	ADP
gp-371	6	16	broader	broad	ADJ
gp-371	6	17	marketing	marketing	NOUN
gp-371	6	18	psychology	psychology	NOUN
gp-371	6	19	and	and	CCONJ
gp-371	6	20	behavioral	behavioral	ADJ
gp-371	6	21	economics	economic	NOUN
gp-371	6	22	frameworks	framework	NOUN
gp-371	6	23	;	;	PUNCT
gp-371	6	24	(	(	PUNCT
gp-371	6	25	2	2	X
gp-371	6	26	)	)	PUNCT
gp-371	6	27	to	to	PART
gp-371	6	28	analyze	analyze	VERB
gp-371	6	29	the	the	DET
gp-371	6	30	application	application	NOUN
gp-371	6	31	of	of	ADP
gp-371	6	32	emotional	emotional	ADJ
gp-371	6	33	attention	attention	NOUN
gp-371	6	34	principles	principle	NOUN
gp-371	6	35	through	through	ADP
gp-371	6	36	the	the	DET
gp-371	6	37	strategic	strategic	ADJ
gp-371	6	38	visualization	visualization	NOUN
gp-371	6	39	framework	framework	NOUN
gp-371	6	40	across	across	ADP
gp-371	6	41	b2b	b2b	NOUN
gp-371	6	42	and	and	CCONJ
gp-371	6	43	b2c	b2c	ADJ
gp-371	6	44	settings	setting	NOUN
gp-371	6	45	;	;	PUNCT
gp-371	6	46	and	and	CCONJ
gp-371	6	47	(	(	PUNCT
gp-371	6	48	3	3	X
gp-371	6	49	)	)	PUNCT
gp-371	6	50	to	to	PART
gp-371	6	51	identify	identify	VERB
gp-371	6	52	strategic	strategic	ADJ
gp-371	6	53	outcomes	outcome	NOUN
gp-371	6	54	,	,	PUNCT
gp-371	6	55	including	include	VERB
gp-371	6	56	audience	audience	NOUN
gp-371	6	57	engagement	engagement	NOUN
gp-371	6	58	,	,	PUNCT
gp-371	6	59	brand	brand	NOUN
gp-371	6	60	loyalty	loyalty	NOUN
gp-371	6	61	,	,	PUNCT
gp-371	6	62	and	and	CCONJ
gp-371	6	63	ethical	ethical	ADJ
gp-371	6	64	persuasion	persuasion	NOUN
gp-371	6	65	resulting	result	VERB
gp-371	6	66	from	from	ADP
gp-371	6	67	framework	framework	NOUN
gp-371	6	68	implementation	implementation	NOUN
gp-371	6	69	.	.	PUNCT
gp-371	7	1	through	through	ADP
gp-371	7	2	a	a	DET
gp-371	7	3	qualitative	qualitative	ADJ
gp-371	7	4	examination	examination	NOUN
gp-371	7	5	of	of	ADP
gp-371	7	6	marketing	marketing	NOUN
gp-371	7	7	campaigns	campaign	NOUN
gp-371	7	8	spanning	span	VERB
gp-371	7	9	the	the	DET
gp-371	7	10	logistics	logistic	NOUN
gp-371	7	11	,	,	PUNCT
gp-371	7	12	environmental	environmental	ADJ
gp-371	7	13	advocacy	advocacy	NOUN
gp-371	7	14	,	,	PUNCT
gp-371	7	15	and	and	CCONJ
gp-371	7	16	educational	educational	ADJ
gp-371	7	17	outreach	outreach	NOUN
gp-371	7	18	sectors	sector	NOUN
gp-371	7	19	,	,	PUNCT
gp-371	7	20	this	this	DET
gp-371	7	21	study	study	NOUN
gp-371	7	22	identifies	identify	VERB
gp-371	7	23	how	how	SCONJ
gp-371	7	24	emotional	emotional	ADJ
gp-371	7	25	storytelling	storytelling	NOUN
gp-371	7	26	,	,	PUNCT
gp-371	7	27	sensory	sensory	ADJ
gp-371	7	28	design	design	NOUN
gp-371	7	29	,	,	PUNCT
gp-371	7	30	and	and	CCONJ
gp-371	7	31	value	value	NOUN
gp-371	7	32	alignment	alignment	NOUN
gp-371	7	33	shape	shape	NOUN
gp-371	7	34	consumer	consumer	NOUN
gp-371	7	35	perceptions	perception	NOUN
gp-371	7	36	.	.	PUNCT
gp-371	8	1	the	the	DET
gp-371	8	2	analysis	analysis	NOUN
gp-371	8	3	demonstrates	demonstrate	VERB
gp-371	8	4	that	that	SCONJ
gp-371	8	5	strategic	strategic	ADJ
gp-371	8	6	visualization	visualization	NOUN
gp-371	8	7	enhances	enhance	VERB
gp-371	8	8	brand	brand	NOUN
gp-371	8	9	salience	salience	NOUN
gp-371	8	10	while	while	SCONJ
gp-371	8	11	facilitating	facilitate	VERB
gp-371	8	12	sustainable	sustainable	ADJ
gp-371	8	13	market	market	NOUN
gp-371	8	14	relationships	relationship	NOUN
gp-371	8	15	grounded	ground	VERB
gp-371	8	16	in	in	ADP
gp-371	8	17	empathy	empathy	NOUN
gp-371	8	18	and	and	CCONJ
gp-371	8	19	shared	share	VERB
gp-371	8	20	purpose	purpose	NOUN
gp-371	8	21	.	.	PUNCT
gp-371	9	1	these	these	DET
gp-371	9	2	findings	finding	NOUN
gp-371	9	3	carry	carry	VERB
gp-371	9	4	significant	significant	ADJ
gp-371	9	5	implications	implication	NOUN
gp-371	9	6	for	for	ADP
gp-371	9	7	integrating	integrate	VERB
gp-371	9	8	emotional	emotional	ADJ
gp-371	9	9	intelligence	intelligence	NOUN
gp-371	9	10	principles	principle	NOUN
gp-371	9	11	into	into	ADP
gp-371	9	12	professional	professional	ADJ
gp-371	9	13	training	training	NOUN
gp-371	9	14	and	and	CCONJ
gp-371	9	15	brand	brand	NOUN
gp-371	9	16	development	development	NOUN
gp-371	9	17	strategies	strategy	NOUN
gp-371	9	18	,	,	PUNCT
gp-371	9	19	particularly	particularly	ADV
gp-371	9	20	as	as	SCONJ
gp-371	9	21	global	global	ADJ
gp-371	9	22	markets	market	NOUN
gp-371	9	23	undergo	undergo	VERB
gp-371	9	24	digital	digital	ADJ
gp-371	9	25	transformation	transformation	NOUN
gp-371	9	26	.	.	PUNCT
gp-371	10	1	practitioners	practitioner	NOUN
gp-371	10	2	,	,	PUNCT
gp-371	10	3	educators	educator	NOUN
gp-371	10	4	,	,	PUNCT
gp-371	10	5	and	and	CCONJ
gp-371	10	6	policymakers	policymaker	NOUN
gp-371	10	7	can	can	AUX
gp-371	10	8	leverage	leverage	VERB
gp-371	10	9	these	these	DET
gp-371	10	10	insights	insight	NOUN
gp-371	10	11	to	to	PART
gp-371	10	12	develop	develop	VERB
gp-371	10	13	marketing	marketing	NOUN
gp-371	10	14	approaches	approach	NOUN
gp-371	10	15	that	that	PRON
gp-371	10	16	balance	balance	VERB
gp-371	10	17	commercial	commercial	ADJ
gp-371	10	18	effectiveness	effectiveness	NOUN
gp-371	10	19	with	with	ADP
gp-371	10	20	ethical	ethical	ADJ
gp-371	10	21	responsibility	responsibility	NOUN
gp-371	10	22	.	.	PUNCT
gp-371	11	1	keywords	keyword	NOUN
gp-371	11	2	:	:	PUNCT
gp-371	11	3	brand	brand	NOUN
gp-371	11	4	storytelling	storytelling	NOUN
gp-371	11	5	,	,	PUNCT
gp-371	11	6	consumer	consumer	NOUN
gp-371	11	7	decision	decision	NOUN
gp-371	11	8	-	-	PUNCT
gp-371	11	9	making	making	NOUN
gp-371	11	10	,	,	PUNCT
gp-371	11	11	emotional	emotional	ADJ
gp-371	11	12	attention	attention	NOUN
gp-371	11	13	management	management	NOUN
gp-371	11	14	,	,	PUNCT
gp-371	11	15	emotional	emotional	ADJ
gp-371	11	16	intelligence	intelligence	NOUN
gp-371	11	17	,	,	PUNCT
gp-371	11	18	ethical	ethical	ADJ
gp-371	11	19	persuasion	persuasion	NOUN
gp-371	11	20	,	,	PUNCT
gp-371	11	21	marketing	marketing	NOUN
gp-371	11	22	psychology	psychology	NOUN
gp-371	11	23	,	,	PUNCT
gp-371	11	24	strategic	strategic	ADJ
gp-371	11	25	visualization	visualization	NOUN
gp-371	11	26	framework	framework	NOUN
gp-371	11	27	.	.	PUNCT
gp-371	12	1	introduction	introduction	NOUN
gp-371	12	2	the	the	DET
gp-371	12	3	evolution	evolution	NOUN
gp-371	12	4	of	of	ADP
gp-371	12	5	international	international	ADJ
gp-371	12	6	marketing	marketing	NOUN
gp-371	12	7	has	have	AUX
gp-371	12	8	transformed	transform	VERB
gp-371	12	9	attention	attention	NOUN
gp-371	12	10	into	into	ADP
gp-371	12	11	one	one	NUM
gp-371	12	12	of	of	ADP
gp-371	12	13	the	the	DET
gp-371	12	14	most	most	ADV
gp-371	12	15	valuable	valuable	ADJ
gp-371	12	16	and	and	CCONJ
gp-371	12	17	contested	contested	ADJ
gp-371	12	18	resources	resource	NOUN
gp-371	12	19	in	in	ADP
gp-371	12	20	contemporary	contemporary	ADJ
gp-371	12	21	commerce	commerce	PROPN
gp-371	12	22	(	(	PUNCT
gp-371	12	23	amany	amany	NOUN
gp-371	12	24	,	,	PUNCT
gp-371	12	25	2025	2025	NUM
gp-371	12	26	;	;	PUNCT
gp-371	12	27	mirzaye	mirzaye	PROPN
gp-371	12	28	&	&	CCONJ
gp-371	12	29	mohiuddin	mohiuddin	NOUN
gp-371	12	30	,	,	PUNCT
gp-371	12	31	2025	2025	NUM
gp-371	12	32	)	)	PUNCT
gp-371	12	33	.	.	PUNCT
gp-371	13	1	modern	modern	ADJ
gp-371	13	2	consumers	consumer	NOUN
gp-371	13	3	face	face	VERB
gp-371	13	4	continuous	continuous	ADJ
gp-371	13	5	bombardment	bombardment	NOUN
gp-371	13	6	from	from	ADP
gp-371	13	7	information	information	NOUN
gp-371	13	8	torrents	torrent	NOUN
gp-371	13	9	through	through	ADP
gp-371	13	10	physical	physical	ADJ
gp-371	13	11	,	,	PUNCT
gp-371	13	12	digital	digital	ADJ
gp-371	13	13	,	,	PUNCT
gp-371	13	14	and	and	CCONJ
gp-371	13	15	hybrid	hybrid	ADJ
gp-371	13	16	channels	channel	NOUN
gp-371	13	17	.	.	PUNCT
gp-371	14	1	in	in	ADP
gp-371	14	2	such	such	ADJ
gp-371	14	3	saturated	saturated	ADJ
gp-371	14	4	market	market	NOUN
gp-371	14	5	environments	environment	NOUN
gp-371	14	6	,	,	PUNCT
gp-371	14	7	brands	brand	NOUN
gp-371	14	8	'	'	PART
gp-371	14	9	capacity	capacity	NOUN
gp-371	14	10	to	to	PART
gp-371	14	11	capture	capture	VERB
gp-371	14	12	and	and	CCONJ
gp-371	14	13	sustain	sustain	VERB
gp-371	14	14	audience	audience	NOUN
gp-371	14	15	attention	attention	NOUN
gp-371	14	16	directly	directly	ADV
gp-371	14	17	correlates	correlate	VERB
gp-371	14	18	with	with	ADP
gp-371	14	19	competitive	competitive	ADJ
gp-371	14	20	advantage	advantage	NOUN
gp-371	14	21	and	and	CCONJ
gp-371	14	22	market	market	NOUN
gp-371	14	23	performance	performance	NOUN
gp-371	14	24	.	.	PUNCT
gp-371	15	1	attention	attention	NOUN
gp-371	15	2	,	,	PUNCT
gp-371	15	3	however	however	ADV
gp-371	15	4	,	,	PUNCT
gp-371	15	5	constitutes	constitute	VERB
gp-371	15	6	an	an	DET
gp-371	15	7	inherently	inherently	ADV
gp-371	15	8	human	human	ADJ
gp-371	15	9	,	,	PUNCT
gp-371	15	10	emotionally	emotionally	ADV
gp-371	15	11	oriented	orient	VERB
gp-371	15	12	phenomenon	phenomenon	NOUN
gp-371	15	13	.	.	PUNCT
gp-371	16	1	a	a	DET
gp-371	16	2	growing	grow	VERB
gp-371	16	3	corpus	corpus	NOUN
gp-371	16	4	of	of	ADP
gp-371	16	5	scholarship	scholarship	NOUN
gp-371	16	6	in	in	ADP
gp-371	16	7	cognitive	cognitive	ADJ
gp-371	16	8	psychology	psychology	NOUN
gp-371	16	9	,	,	PUNCT
gp-371	16	10	behavioral	behavioral	ADJ
gp-371	16	11	economics	economic	NOUN
gp-371	16	12	,	,	PUNCT
gp-371	16	13	and	and	CCONJ
gp-371	16	14	marketing	marketing	NOUN
gp-371	16	15	science	science	NOUN
gp-371	16	16	acknowledges	acknowledge	VERB
gp-371	16	17	that	that	SCONJ
gp-371	16	18	emotion	emotion	NOUN
gp-371	16	19	serves	serve	VERB
gp-371	16	20	as	as	ADP
gp-371	16	21	the	the	DET
gp-371	16	22	primary	primary	ADJ
gp-371	16	23	driver	driver	NOUN
gp-371	16	24	affecting	affect	VERB
gp-371	16	25	what	what	PRON
gp-371	16	26	individuals	individual	NOUN
gp-371	16	27	notice	notice	VERB
gp-371	16	28	,	,	PUNCT
gp-371	16	29	how	how	SCONJ
gp-371	16	30	they	they	PRON
gp-371	16	31	interpret	interpret	VERB
gp-371	16	32	stimuli	stimulus	NOUN
gp-371	16	33	,	,	PUNCT
gp-371	16	34	and	and	CCONJ
gp-371	16	35	ultimately	ultimately	ADV
gp-371	16	36	,	,	PUNCT
gp-371	16	37	how	how	SCONJ
gp-371	16	38	they	they	PRON
gp-371	16	39	make	make	VERB
gp-371	16	40	purchasing	purchasing	NOUN
gp-371	16	41	decisions	decision	NOUN
gp-371	16	42	.	.	PUNCT
gp-371	17	1	this	this	DET
gp-371	17	2	recognition	recognition	NOUN
gp-371	17	3	has	have	AUX
gp-371	17	4	generated	generate	VERB
gp-371	17	5	a	a	DET
gp-371	17	6	specialized	specialized	ADJ
gp-371	17	7	marketing	marketing	NOUN
gp-371	17	8	approach	approach	NOUN
gp-371	17	9	termed	term	VERB
gp-371	17	10	emotional	emotional	ADJ
gp-371	17	11	attention	attention	NOUN
gp-371	17	12	management	management	NOUN
gp-371	17	13	—	—	PUNCT
gp-371	17	14	the	the	DET
gp-371	17	15	intentional	intentional	ADJ
gp-371	17	16	and	and	CCONJ
gp-371	17	17	ethical	ethical	ADJ
gp-371	17	18	shaping	shaping	NOUN
gp-371	17	19	of	of	ADP
gp-371	17	20	consumer	consumer	NOUN
gp-371	17	21	attention	attention	NOUN
gp-371	17	22	through	through	ADP
gp-371	17	23	the	the	DET
gp-371	17	24	application	application	NOUN
gp-371	17	25	of	of	ADP
gp-371	17	26	emotionally	emotionally	ADV
gp-371	17	27	resonant	resonant	ADJ
gp-371	17	28	stimuli	stimulus	NOUN
gp-371	17	29	(	(	PUNCT
gp-371	17	30	djedjiga	djedjiga	ADV
gp-371	17	31	,	,	PUNCT
gp-371	17	32	2025	2025	NUM
gp-371	17	33	;	;	PUNCT
gp-371	17	34	song	song	NOUN
gp-371	17	35	et	et	PROPN
gp-371	17	36	al	al	PROPN
gp-371	17	37	.	.	PROPN
gp-371	17	38	,	,	PUNCT
gp-371	17	39	2025	2025	NUM
gp-371	17	40	)	)	PUNCT
gp-371	17	41	.	.	PUNCT
gp-371	18	1	emotional	emotional	ADJ
gp-371	18	2	attention	attention	NOUN
gp-371	18	3	management	management	NOUN
gp-371	18	4	in	in	ADP
gp-371	18	5	modern	modern	ADJ
gp-371	18	6	marketing	marketing	NOUN
gp-371	18	7	:	:	PUNCT
gp-371	18	8	a	a	DET
gp-371	18	9	strategic	strategic	ADJ
gp-371	18	10	visualization	visualization	NOUN
gp-371	18	11	framework	framework	NOUN
gp-371	18	12	1961	1961	NUM
gp-371	18	13	this	this	DET
gp-371	18	14	concept	concept	NOUN
gp-371	18	15	possesses	possess	VERB
gp-371	18	16	historical	historical	ADJ
gp-371	18	17	precedent	precedent	NOUN
gp-371	18	18	.	.	PUNCT
gp-371	19	1	early	early	ADJ
gp-371	19	2	advertising	advertising	NOUN
gp-371	19	3	theory	theory	NOUN
gp-371	19	4	already	already	ADV
gp-371	19	5	relied	rely	VERB
gp-371	19	6	heavily	heavily	ADV
gp-371	19	7	on	on	ADP
gp-371	19	8	emotional	emotional	ADJ
gp-371	19	9	induction	induction	NOUN
gp-371	19	10	(	(	PUNCT
gp-371	19	11	antonetti	antonetti	PROPN
gp-371	19	12	,	,	PUNCT
gp-371	19	13	valor	valor	NOUN
gp-371	19	14	martínez	martínez	PROPN
gp-371	19	15	,	,	PUNCT
gp-371	19	16	baghi	baghi	PROPN
gp-371	19	17	,	,	PUNCT
gp-371	19	18	&	&	CCONJ
gp-371	19	19	gonzález	gonzález	PROPN
gp-371	19	20	-	-	PUNCT
gp-371	19	21	gómez	gómez	NOUN
gp-371	19	22	,	,	PUNCT
gp-371	19	23	2025	2025	NUM
gp-371	19	24	;	;	PUNCT
gp-371	19	25	theodorakopoulos	theodorakopoulos	PROPN
gp-371	19	26	,	,	PUNCT
gp-371	19	27	theodoropoulou	theodoropoulou	PROPN
gp-371	19	28	,	,	PUNCT
gp-371	19	29	&	&	CCONJ
gp-371	19	30	klavdianos	klavdianos	PROPN
gp-371	19	31	,	,	PUNCT
gp-371	19	32	2025	2025	NUM
gp-371	19	33	)	)	PUNCT
gp-371	19	34	.	.	PUNCT
gp-371	20	1	from	from	ADP
gp-371	20	2	edward	edward	PROPN
gp-371	20	3	bernays	bernays	PROPN
gp-371	20	4	'	'	PART
gp-371	20	5	early	early	ADJ
gp-371	20	6	twentieth	twentieth	ADJ
gp-371	20	7	-	-	PUNCT
gp-371	20	8	century	century	NOUN
gp-371	20	9	public	public	ADJ
gp-371	20	10	relations	relation	NOUN
gp-371	20	11	strategies	strategy	NOUN
gp-371	20	12	to	to	ADP
gp-371	20	13	affective	affective	ADJ
gp-371	20	14	advertising	advertising	NOUN
gp-371	20	15	frameworks	framework	NOUN
gp-371	20	16	of	of	ADP
gp-371	20	17	the	the	DET
gp-371	20	18	midcentury	midcentury	PROPN
gp-371	20	19	television	television	NOUN
gp-371	20	20	era	era	NOUN
gp-371	20	21	,	,	PUNCT
gp-371	20	22	emotional	emotional	ADJ
gp-371	20	23	appeals	appeal	NOUN
gp-371	20	24	dominated	dominate	VERB
gp-371	20	25	marketing	marketing	NOUN
gp-371	20	26	communications	communication	NOUN
gp-371	20	27	(	(	PUNCT
gp-371	20	28	crawford	crawford	PROPN
gp-371	20	29	&	&	CCONJ
gp-371	20	30	dickenson	dickenson	PROPN
gp-371	20	31	,	,	PUNCT
gp-371	20	32	2025	2025	NUM
gp-371	20	33	;	;	PUNCT
gp-371	20	34	rosa	rosa	PROPN
gp-371	20	35	-	-	PUNCT
gp-371	20	36	salas	salas	PROPN
gp-371	20	37	,	,	PUNCT
gp-371	20	38	2025).neuroscience	2025).neuroscience	NUM
gp-371	20	39	and	and	CCONJ
gp-371	20	40	digital	digital	ADJ
gp-371	20	41	analytics	analytic	NOUN
gp-371	20	42	represent	represent	VERB
gp-371	20	43	more	more	ADV
gp-371	20	44	recent	recent	ADJ
gp-371	20	45	developments	development	NOUN
gp-371	20	46	that	that	PRON
gp-371	20	47	expand	expand	VERB
gp-371	20	48	,	,	PUNCT
gp-371	20	49	rather	rather	ADV
gp-371	20	50	than	than	ADP
gp-371	20	51	replace	replace	VERB
gp-371	20	52	,	,	PUNCT
gp-371	20	53	these	these	DET
gp-371	20	54	foundations	foundation	NOUN
gp-371	20	55	(	(	PUNCT
gp-371	20	56	otamendi	otamendi	PROPN
gp-371	20	57	&	&	CCONJ
gp-371	20	58	sutil	sutil	PROPN
gp-371	20	59	martín	martín	PROPN
gp-371	20	60	,	,	PUNCT
gp-371	20	61	2020	2020	NUM
gp-371	20	62	)	)	PUNCT
gp-371	20	63	.	.	PUNCT
gp-371	21	1	today	today	NOUN
gp-371	21	2	,	,	PUNCT
gp-371	21	3	marketers	marketer	NOUN
gp-371	21	4	can	can	AUX
gp-371	21	5	measure	measure	VERB
gp-371	21	6	micro	micro	NOUN
gp-371	21	7	-	-	NOUN
gp-371	21	8	expressions	expression	NOUN
gp-371	21	9	,	,	PUNCT
gp-371	21	10	analyze	analyze	VERB
gp-371	21	11	sentiment	sentiment	NOUN
gp-371	21	12	with	with	ADP
gp-371	21	13	artificial	artificial	ADJ
gp-371	21	14	intelligence	intelligence	NOUN
gp-371	21	15	,	,	PUNCT
gp-371	21	16	and	and	CCONJ
gp-371	21	17	conduct	conduct	VERB
gp-371	21	18	a	a	DET
gp-371	21	19	/	/	SYM
gp-371	21	20	b	b	NOUN
gp-371	21	21	testing	testing	NOUN
gp-371	21	22	of	of	ADP
gp-371	21	23	narrative	narrative	NOUN
gp-371	21	24	structures	structure	NOUN
gp-371	21	25	in	in	ADP
gp-371	21	26	real	real	ADJ
gp-371	21	27	time	time	NOUN
gp-371	21	28	(	(	PUNCT
gp-371	21	29	siddiqui	siddiqui	NOUN
gp-371	21	30	,	,	PUNCT
gp-371	21	31	2025	2025	NUM
gp-371	21	32	)	)	PUNCT
gp-371	21	33	.	.	PUNCT
gp-371	22	1	yet	yet	ADV
gp-371	22	2	,	,	PUNCT
gp-371	22	3	despite	despite	SCONJ
gp-371	22	4	technological	technological	ADJ
gp-371	22	5	advancement	advancement	NOUN
gp-371	22	6	,	,	PUNCT
gp-371	22	7	the	the	DET
gp-371	22	8	fundamental	fundamental	ADJ
gp-371	22	9	principle	principle	NOUN
gp-371	22	10	remains	remain	VERB
gp-371	22	11	unchanged	unchanged	ADJ
gp-371	22	12	:	:	PUNCT
gp-371	22	13	emotions	emotion	NOUN
gp-371	22	14	direct	direct	ADJ
gp-371	22	15	attention	attention	NOUN
gp-371	22	16	flow	flow	NOUN
gp-371	22	17	,	,	PUNCT
gp-371	22	18	and	and	CCONJ
gp-371	22	19	behavior	behavior	NOUN
gp-371	22	20	follows	follow	VERB
gp-371	22	21	attention	attention	NOUN
gp-371	22	22	.	.	PUNCT
gp-371	23	1	for	for	ADP
gp-371	23	2	business	business	NOUN
gp-371	23	3	-	-	PUNCT
gp-371	23	4	to	to	ADP
gp-371	23	5	-	-	PUNCT
gp-371	23	6	consumer	consumer	NOUN
gp-371	23	7	(	(	PUNCT
gp-371	23	8	b2c	b2c	ADJ
gp-371	23	9	)	)	PUNCT
gp-371	23	10	marketers	marketer	NOUN
gp-371	23	11	,	,	PUNCT
gp-371	23	12	emotion	emotion	NOUN
gp-371	23	13	has	have	AUX
gp-371	23	14	long	long	ADV
gp-371	23	15	constituted	constitute	VERB
gp-371	23	16	the	the	DET
gp-371	23	17	foundation	foundation	NOUN
gp-371	23	18	for	for	ADP
gp-371	23	19	brand	brand	NOUN
gp-371	23	20	preference	preference	NOUN
gp-371	23	21	(	(	PUNCT
gp-371	23	22	kotler	kotler	PROPN
gp-371	23	23	&	&	CCONJ
gp-371	23	24	pfoertsch	pfoertsch	PROPN
gp-371	23	25	,	,	PUNCT
gp-371	23	26	2025	2025	NUM
gp-371	23	27	;	;	PUNCT
gp-371	23	28	pedrotti	pedrotti	PROPN
gp-371	23	29	&	&	CCONJ
gp-371	23	30	andersson	andersson	PROPN
gp-371	23	31	,	,	PUNCT
gp-371	23	32	2025	2025	NUM
gp-371	23	33	)	)	PUNCT
gp-371	23	34	.	.	PUNCT
gp-371	24	1	campaigns	campaign	NOUN
gp-371	24	2	evoking	evoke	VERB
gp-371	24	3	joy	joy	NOUN
gp-371	24	4	,	,	PUNCT
gp-371	24	5	nostalgia	nostalgia	NOUN
gp-371	24	6	,	,	PUNCT
gp-371	24	7	or	or	CCONJ
gp-371	24	8	belonging	belong	VERB
gp-371	24	9	tend	tend	NOUN
gp-371	24	10	to	to	PART
gp-371	24	11	outperform	outperform	VERB
gp-371	24	12	those	those	PRON
gp-371	24	13	focusing	focus	VERB
gp-371	24	14	solely	solely	ADV
gp-371	24	15	on	on	ADP
gp-371	24	16	rational	rational	ADJ
gp-371	24	17	product	product	NOUN
gp-371	24	18	features(basha	features(basha	PROPN
gp-371	24	19	,	,	PUNCT
gp-371	24	20	babu	babu	PROPN
gp-371	24	21	,	,	PUNCT
gp-371	24	22	geddam	geddam	NOUN
gp-371	24	23	,	,	PUNCT
gp-371	24	24	&	&	CCONJ
gp-371	24	25	sirsali	sirsali	ADJ
gp-371	24	26	,	,	PUNCT
gp-371	24	27	2025	2025	NUM
gp-371	24	28	)	)	PUNCT
gp-371	24	29	.	.	PUNCT
gp-371	25	1	in	in	ADP
gp-371	25	2	business	business	NOUN
gp-371	25	3	-	-	PUNCT
gp-371	25	4	to	to	ADP
gp-371	25	5	-	-	PUNCT
gp-371	25	6	business	business	NOUN
gp-371	25	7	(	(	PUNCT
gp-371	25	8	b2b	b2b	NOUN
gp-371	25	9	)	)	PUNCT
gp-371	25	10	contexts	context	NOUN
gp-371	25	11	,	,	PUNCT
gp-371	25	12	conversely	conversely	ADV
gp-371	25	13	,	,	PUNCT
gp-371	25	14	emotional	emotional	ADJ
gp-371	25	15	factors	factor	NOUN
gp-371	25	16	were	be	AUX
gp-371	25	17	traditionally	traditionally	ADV
gp-371	25	18	deemphasized	deemphasize	VERB
gp-371	25	19	in	in	ADP
gp-371	25	20	favor	favor	NOUN
gp-371	25	21	of	of	ADP
gp-371	25	22	technical	technical	ADJ
gp-371	25	23	specifications	specification	NOUN
gp-371	25	24	,	,	PUNCT
gp-371	25	25	efficiency	efficiency	NOUN
gp-371	25	26	metrics	metric	NOUN
gp-371	25	27	,	,	PUNCT
gp-371	25	28	and	and	CCONJ
gp-371	25	29	cost	cost	NOUN
gp-371	25	30	-	-	PUNCT
gp-371	25	31	benefit	benefit	NOUN
gp-371	25	32	analyses	analysis	NOUN
gp-371	25	33	(	(	PUNCT
gp-371	25	34	thomas	thomas	PROPN
gp-371	25	35	,	,	PUNCT
gp-371	25	36	2024	2024	NUM
gp-371	25	37	)	)	PUNCT
gp-371	25	38	.	.	PUNCT
gp-371	26	1	recent	recent	ADJ
gp-371	26	2	research	research	NOUN
gp-371	26	3	,	,	PUNCT
gp-371	26	4	however	however	ADV
gp-371	26	5	,	,	PUNCT
gp-371	26	6	challenges	challenge	VERB
gp-371	26	7	this	this	DET
gp-371	26	8	dichotomy	dichotomy	NOUN
gp-371	26	9	,	,	PUNCT
gp-371	26	10	demonstrating	demonstrate	VERB
gp-371	26	11	that	that	SCONJ
gp-371	26	12	b2b	b2b	NOUN
gp-371	26	13	purchase	purchase	NOUN
gp-371	26	14	decisions	decision	NOUN
gp-371	26	15	are	be	AUX
gp-371	26	16	also	also	ADV
gp-371	26	17	strongly	strongly	ADV
gp-371	26	18	influenced	influence	VERB
gp-371	26	19	by	by	ADP
gp-371	26	20	personal	personal	ADJ
gp-371	26	21	trust	trust	PROPN
gp-371	26	22	,	,	PUNCT
gp-371	26	23	interpersonal	interpersonal	ADJ
gp-371	26	24	relationships	relationship	NOUN
gp-371	26	25	,	,	PUNCT
gp-371	26	26	and	and	CCONJ
gp-371	26	27	organizational	organizational	ADJ
gp-371	26	28	values	value	NOUN
gp-371	26	29	alignment	alignment	NOUN
gp-371	26	30	(	(	PUNCT
gp-371	26	31	rasheed	rasheed	NOUN
gp-371	26	32	,	,	PUNCT
gp-371	26	33	husser	husser	PROPN
gp-371	26	34	,	,	PUNCT
gp-371	26	35	junaid	junaid	PROPN
gp-371	26	36	,	,	PUNCT
gp-371	26	37	goujon	goujon	NOUN
gp-371	26	38	belghit	belghit	PROPN
gp-371	26	39	,	,	PUNCT
gp-371	26	40	&	&	CCONJ
gp-371	26	41	abdoune	abdoune	ADJ
gp-371	26	42	,	,	PUNCT
gp-371	26	43	2025	2025	NUM
gp-371	26	44	;	;	PUNCT
gp-371	26	45	saragih	saragih	PROPN
gp-371	26	46	,	,	PUNCT
gp-371	26	47	2024	2024	NUM
gp-371	26	48	)	)	PUNCT
gp-371	26	49	.	.	PUNCT
gp-371	27	1	this	this	DET
gp-371	27	2	recognition	recognition	NOUN
gp-371	27	3	has	have	AUX
gp-371	27	4	created	create	VERB
gp-371	27	5	opportunities	opportunity	NOUN
gp-371	27	6	for	for	ADP
gp-371	27	7	frameworks	framework	NOUN
gp-371	27	8	combining	combine	VERB
gp-371	27	9	strategic	strategic	ADJ
gp-371	27	10	rigor	rigor	NOUN
gp-371	27	11	with	with	ADP
gp-371	27	12	emotional	emotional	ADJ
gp-371	27	13	connection	connection	NOUN
gp-371	27	14	,	,	PUNCT
gp-371	27	15	thereby	thereby	ADV
gp-371	27	16	bridging	bridge	VERB
gp-371	27	17	the	the	DET
gp-371	27	18	gap	gap	NOUN
gp-371	27	19	between	between	ADP
gp-371	27	20	purely	purely	ADV
gp-371	27	21	rational	rational	ADJ
gp-371	27	22	evaluation	evaluation	NOUN
gp-371	27	23	and	and	CCONJ
gp-371	27	24	authentic	authentic	ADJ
gp-371	27	25	emotional	emotional	ADJ
gp-371	27	26	resonance	resonance	NOUN
gp-371	27	27	.	.	PUNCT
gp-371	28	1	within	within	ADP
gp-371	28	2	this	this	DET
gp-371	28	3	context	context	NOUN
gp-371	28	4	,	,	PUNCT
gp-371	28	5	the	the	DET
gp-371	28	6	strategic	strategic	ADJ
gp-371	28	7	visualization	visualization	NOUN
gp-371	28	8	framework	framework	NOUN
gp-371	28	9	emerged	emerge	VERB
gp-371	28	10	,	,	PUNCT
gp-371	28	11	rooted	root	VERB
gp-371	28	12	in	in	ADP
gp-371	28	13	extensive	extensive	ADJ
gp-371	28	14	experience	experience	NOUN
gp-371	28	15	across	across	ADP
gp-371	28	16	diverse	diverse	ADJ
gp-371	28	17	industries	industry	NOUN
gp-371	28	18	ranging	range	VERB
gp-371	28	19	from	from	ADP
gp-371	28	20	international	international	ADJ
gp-371	28	21	logistics	logistic	NOUN
gp-371	28	22	to	to	ADP
gp-371	28	23	environmental	environmental	ADJ
gp-371	28	24	advocacy	advocacy	NOUN
gp-371	28	25	(	(	PUNCT
gp-371	28	26	abu	abu	PROPN
gp-371	28	27	-	-	PUNCT
gp-371	28	28	bakar	bakar	PROPN
gp-371	28	29	&	&	CCONJ
gp-371	28	30	charnley	charnley	PROPN
gp-371	28	31	,	,	PUNCT
gp-371	28	32	2024	2024	NUM
gp-371	28	33	;	;	PUNCT
gp-371	28	34	mammadov	mammadov	PROPN
gp-371	28	35	,	,	PUNCT
gp-371	28	36	2024	2024	NUM
gp-371	28	37	)	)	PUNCT
gp-371	28	38	.	.	PUNCT
gp-371	29	1	the	the	DET
gp-371	29	2	framework	framework	NOUN
gp-371	29	3	integrates	integrate	VERB
gp-371	29	4	insights	insight	NOUN
gp-371	29	5	from	from	ADP
gp-371	29	6	cognitive	cognitive	ADJ
gp-371	29	7	psychology	psychology	NOUN
gp-371	29	8	,	,	PUNCT
gp-371	29	9	sensory	sensory	ADJ
gp-371	29	10	branding	branding	NOUN
gp-371	29	11	,	,	PUNCT
gp-371	29	12	and	and	CCONJ
gp-371	29	13	narrative	narrative	NOUN
gp-371	29	14	design	design	NOUN
gp-371	29	15	to	to	PART
gp-371	29	16	help	help	VERB
gp-371	29	17	organizations	organization	NOUN
gp-371	29	18	create	create	VERB
gp-371	29	19	emotionally	emotionally	ADV
gp-371	29	20	charged	charge	VERB
gp-371	29	21	brand	brand	NOUN
gp-371	29	22	experiences	experience	NOUN
gp-371	29	23	(	(	PUNCT
gp-371	29	24	ahmed	ahmed	PROPN
gp-371	29	25	,	,	PUNCT
gp-371	29	26	sharif	sharif	PROPN
gp-371	29	27	,	,	PUNCT
gp-371	29	28	ting	ting	PROPN
gp-371	29	29	,	,	PUNCT
gp-371	29	30	&	&	CCONJ
gp-371	29	31	sharif	sharif	PROPN
gp-371	29	32	,	,	PUNCT
gp-371	29	33	2024	2024	NUM
gp-371	29	34	;	;	PUNCT
gp-371	29	35	nyman	nyman	NOUN
gp-371	29	36	,	,	PUNCT
gp-371	29	37	2025	2025	NUM
gp-371	29	38	)	)	PUNCT
gp-371	29	39	.	.	PUNCT
gp-371	30	1	this	this	DET
gp-371	30	2	approach	approach	NOUN
gp-371	30	3	has	have	AUX
gp-371	30	4	been	be	AUX
gp-371	30	5	applied	apply	VERB
gp-371	30	6	particularly	particularly	ADV
gp-371	30	7	in	in	ADP
gp-371	30	8	sectors	sector	NOUN
gp-371	30	9	often	often	ADV
gp-371	30	10	regarded	regard	VERB
gp-371	30	11	as	as	ADP
gp-371	30	12	rational	rational	ADJ
gp-371	30	13	or	or	CCONJ
gp-371	30	14	data	datum	NOUN
gp-371	30	15	-	-	PUNCT
gp-371	30	16	driven	drive	VERB
gp-371	30	17	,	,	PUNCT
gp-371	30	18	such	such	ADJ
gp-371	30	19	as	as	ADP
gp-371	30	20	freight	freight	NOUN
gp-371	30	21	logistics	logistic	NOUN
gp-371	30	22	,	,	PUNCT
gp-371	30	23	where	where	SCONJ
gp-371	30	24	decision	decision	NOUN
gp-371	30	25	-	-	PUNCT
gp-371	30	26	making	making	NOUN
gp-371	30	27	typically	typically	ADV
gp-371	30	28	frames	frame	VERB
gp-371	30	29	itself	itself	PRON
gp-371	30	30	in	in	ADP
gp-371	30	31	operational	operational	ADJ
gp-371	30	32	rather	rather	ADV
gp-371	30	33	than	than	ADP
gp-371	30	34	emotional	emotional	ADJ
gp-371	30	35	terms	term	NOUN
gp-371	30	36	(	(	PUNCT
gp-371	30	37	liachovicius	liachovicius	ADJ
gp-371	30	38	,	,	PUNCT
gp-371	30	39	2025	2025	NUM
gp-371	30	40	;	;	PUNCT
gp-371	30	41	tran	tran	PROPN
gp-371	30	42	-	-	PUNCT
gp-371	30	43	dang	dang	PROPN
gp-371	30	44	,	,	PUNCT
gp-371	30	45	kim	kim	PROPN
gp-371	30	46	,	,	PUNCT
gp-371	30	47	lee	lee	PROPN
gp-371	30	48	,	,	PUNCT
gp-371	30	49	&	&	CCONJ
gp-371	30	50	kim	kim	PROPN
gp-371	30	51	,	,	PUNCT
gp-371	30	52	2025	2025	NUM
gp-371	30	53	)	)	PUNCT
gp-371	30	54	.	.	PUNCT
gp-371	31	1	the	the	DET
gp-371	31	2	methodology	methodology	NOUN
gp-371	31	3	underlying	underlie	VERB
gp-371	31	4	this	this	DET
gp-371	31	5	framework	framework	NOUN
gp-371	31	6	rests	rest	VERB
gp-371	31	7	on	on	ADP
gp-371	31	8	the	the	DET
gp-371	31	9	premise	premise	NOUN
gp-371	31	10	that	that	SCONJ
gp-371	31	11	human	human	ADJ
gp-371	31	12	brains	brain	NOUN
gp-371	31	13	are	be	AUX
gp-371	31	14	neurologically	neurologically	ADV
gp-371	31	15	wired	wire	VERB
gp-371	31	16	to	to	PART
gp-371	31	17	process	process	VERB
gp-371	31	18	visual	visual	ADJ
gp-371	31	19	and	and	CCONJ
gp-371	31	20	emotional	emotional	ADJ
gp-371	31	21	information	information	NOUN
gp-371	31	22	more	more	ADV
gp-371	31	23	rapidly	rapidly	ADV
gp-371	31	24	and	and	CCONJ
gp-371	31	25	memorably	memorably	ADV
gp-371	31	26	than	than	ADP
gp-371	31	27	abstract	abstract	ADJ
gp-371	31	28	data	datum	NOUN
gp-371	31	29	(	(	PUNCT
gp-371	31	30	gola	gola	PROPN
gp-371	31	31	,	,	PUNCT
gp-371	31	32	2024	2024	NUM
gp-371	31	33	;	;	PUNCT
gp-371	31	34	oakley	oakley	PROPN
gp-371	31	35	,	,	PUNCT
gp-371	31	36	johnston	johnston	PROPN
gp-371	31	37	,	,	PUNCT
gp-371	31	38	chen	chen	PROPN
gp-371	31	39	,	,	PUNCT
gp-371	31	40	jung	jung	PROPN
gp-371	31	41	,	,	PUNCT
gp-371	31	42	&	&	CCONJ
gp-371	31	43	sejnowski	sejnowski	PROPN
gp-371	31	44	,	,	PUNCT
gp-371	31	45	2025	2025	NUM
gp-371	31	46	)	)	PUNCT
gp-371	31	47	.	.	PUNCT
gp-371	32	1	by	by	ADP
gp-371	32	2	vividly	vividly	ADV
gp-371	32	3	enabling	enable	VERB
gp-371	32	4	audiences	audience	NOUN
gp-371	32	5	to	to	PART
gp-371	32	6	visualize	visualize	VERB
gp-371	32	7	improved	improved	ADJ
gp-371	32	8	futures	future	NOUN
gp-371	32	9	connected	connect	VERB
gp-371	32	10	with	with	ADP
gp-371	32	11	products	product	NOUN
gp-371	32	12	or	or	CCONJ
gp-371	32	13	services	service	NOUN
gp-371	32	14	,	,	PUNCT
gp-371	32	15	the	the	DET
gp-371	32	16	strategic	strategic	ADJ
gp-371	32	17	visualization	visualization	NOUN
gp-371	32	18	framework	framework	NOUN
gp-371	32	19	seeks	seek	VERB
gp-371	32	20	not	not	PART
gp-371	32	21	merely	merely	ADV
gp-371	32	22	cognitive	cognitive	ADJ
gp-371	32	23	acceptance	acceptance	NOUN
gp-371	32	24	but	but	CCONJ
gp-371	32	25	emotional	emotional	ADJ
gp-371	32	26	investment	investment	NOUN
gp-371	32	27	(	(	PUNCT
gp-371	32	28	mahyar	mahyar	PROPN
gp-371	32	29	,	,	PUNCT
gp-371	32	30	2024	2024	NUM
gp-371	32	31	;	;	PUNCT
gp-371	32	32	manu	manu	NOUN
gp-371	32	33	,	,	PUNCT
gp-371	32	34	2024	2024	NUM
gp-371	32	35	)	)	PUNCT
gp-371	32	36	.	.	PUNCT
gp-371	33	1	this	this	PRON
gp-371	33	2	aligns	align	VERB
gp-371	33	3	with	with	ADP
gp-371	33	4	neuromarketing	neuromarkete	VERB
gp-371	33	5	research	research	NOUN
gp-371	33	6	demonstrating	demonstrating	NOUN
gp-371	33	7	that	that	PRON
gp-371	33	8	emotionally	emotionally	ADV
gp-371	33	9	charged	charge	VERB
gp-371	33	10	imagery	imagery	NOUN
gp-371	33	11	can	can	AUX
gp-371	33	12	activate	activate	VERB
gp-371	33	13	both	both	CCONJ
gp-371	33	14	the	the	DET
gp-371	33	15	limbic	limbic	ADJ
gp-371	33	16	system	system	NOUN
gp-371	33	17	governing	govern	VERB
gp-371	33	18	emotional	emotional	ADJ
gp-371	33	19	responses	response	NOUN
gp-371	33	20	and	and	CCONJ
gp-371	33	21	the	the	DET
gp-371	33	22	prefrontal	prefrontal	ADJ
gp-371	33	23	cortex	cortex	NOUN
gp-371	33	24	guiding	guide	VERB
gp-371	33	25	higher	high	ADJ
gp-371	33	26	-	-	PUNCT
gp-371	33	27	level	level	NOUN
gp-371	33	28	decision	decision	NOUN
gp-371	33	29	-	-	PUNCT
gp-371	33	30	making	making	NOUN
gp-371	33	31	.	.	PUNCT
gp-371	34	1	beyond	beyond	ADP
gp-371	34	2	academic	academic	ADJ
gp-371	34	3	foundations	foundation	NOUN
gp-371	34	4	,	,	PUNCT
gp-371	34	5	this	this	DET
gp-371	34	6	work	work	NOUN
gp-371	34	7	addresses	address	NOUN
gp-371	34	8	pressing	press	VERB
gp-371	34	9	market	market	NOUN
gp-371	34	10	realities	reality	NOUN
gp-371	34	11	.	.	PUNCT
gp-371	35	1	three	three	NUM
gp-371	35	2	converging	converge	VERB
gp-371	35	3	dynamics	dynamic	NOUN
gp-371	35	4	define	define	VERB
gp-371	35	5	twenty	twenty	NUM
gp-371	35	6	-	-	PUNCT
gp-371	35	7	first	first	ADJ
gp-371	35	8	-	-	PUNCT
gp-371	35	9	century	century	NOUN
gp-371	35	10	marketing	marketing	NOUN
gp-371	35	11	:	:	PUNCT
gp-371	35	12	emotional	emotional	ADJ
gp-371	35	13	attention	attention	NOUN
gp-371	35	14	management	management	NOUN
gp-371	35	15	in	in	ADP
gp-371	35	16	modern	modern	ADJ
gp-371	35	17	marketing	marketing	NOUN
gp-371	35	18	:	:	PUNCT
gp-371	35	19	a	a	DET
gp-371	35	20	strategic	strategic	ADJ
gp-371	35	21	visualization	visualization	NOUN
gp-371	35	22	framework	framework	NOUN
gp-371	35	23	1962	1962	NUM
gp-371	35	24	a	a	PRON
gp-371	35	25	)	)	PUNCT
gp-371	35	26	information	information	NOUN
gp-371	35	27	oversaturation	oversaturation	NOUN
gp-371	35	28	:	:	PUNCT
gp-371	35	29	as	as	SCONJ
gp-371	35	30	digital	digital	ADJ
gp-371	35	31	content	content	NOUN
gp-371	35	32	expands	expand	VERB
gp-371	35	33	exponentially	exponentially	ADV
gp-371	35	34	,	,	PUNCT
gp-371	35	35	competition	competition	NOUN
gp-371	35	36	for	for	ADP
gp-371	35	37	audience	audience	NOUN
gp-371	35	38	attention	attention	NOUN
gp-371	35	39	intensifies	intensifie	NOUN
gp-371	35	40	,	,	PUNCT
gp-371	35	41	reducing	reduce	VERB
gp-371	35	42	effective	effective	ADJ
gp-371	35	43	attention	attention	NOUN
gp-371	35	44	spans	span	NOUN
gp-371	35	45	.	.	PUNCT
gp-371	36	1	b	b	X
gp-371	36	2	)	)	PUNCT
gp-371	36	3	consumer	consumer	NOUN
gp-371	36	4	skepticism	skepticism	NOUN
gp-371	36	5	:	:	PUNCT
gp-371	36	6	audiences	audience	NOUN
gp-371	36	7	increasingly	increasingly	ADV
gp-371	36	8	resist	resist	VERB
gp-371	36	9	manipulative	manipulative	ADJ
gp-371	36	10	advertising	advertising	NOUN
gp-371	36	11	,	,	PUNCT
gp-371	36	12	demanding	demand	VERB
gp-371	36	13	authenticity	authenticity	NOUN
gp-371	36	14	and	and	CCONJ
gp-371	36	15	transparency	transparency	NOUN
gp-371	36	16	(	(	PUNCT
gp-371	36	17	edelman	edelman	NOUN
gp-371	36	18	,	,	PUNCT
gp-371	36	19	2019	2019	NUM
gp-371	36	20	)	)	PUNCT
gp-371	36	21	.	.	PUNCT
gp-371	37	1	c	c	X
gp-371	37	2	)	)	PUNCT
gp-371	37	3	globalization	globalization	NOUN
gp-371	37	4	and	and	CCONJ
gp-371	37	5	cultural	cultural	ADJ
gp-371	37	6	diversity	diversity	NOUN
gp-371	37	7	:	:	PUNCT
gp-371	37	8	operating	operate	VERB
gp-371	37	9	in	in	ADP
gp-371	37	10	international	international	ADJ
gp-371	37	11	markets	market	NOUN
gp-371	37	12	requires	require	VERB
gp-371	37	13	sensitivity	sensitivity	NOUN
gp-371	37	14	to	to	PART
gp-371	37	15	diverse	diverse	VERB
gp-371	37	16	emotional	emotional	ADJ
gp-371	37	17	and	and	CCONJ
gp-371	37	18	cultural	cultural	ADJ
gp-371	37	19	frameworks	framework	NOUN
gp-371	37	20	,	,	PUNCT
gp-371	37	21	making	make	VERB
gp-371	37	22	one	one	NUM
gp-371	37	23	-	-	PUNCT
gp-371	37	24	size	size	NOUN
gp-371	37	25	-	-	PUNCT
gp-371	37	26	fits	fit	VERB
gp-371	37	27	-	-	PUNCT
gp-371	37	28	all	all	DET
gp-371	37	29	strategies	strategy	NOUN
gp-371	37	30	unviable	unviable	ADJ
gp-371	37	31	.	.	PUNCT
gp-371	38	1	these	these	DET
gp-371	38	2	challenges	challenge	VERB
gp-371	38	3	necessitate	necessitate	ADJ
gp-371	38	4	careful	careful	ADJ
gp-371	38	5	emotional	emotional	ADJ
gp-371	38	6	attention	attention	NOUN
gp-371	38	7	management	management	NOUN
gp-371	38	8	.	.	PUNCT
gp-371	39	1	the	the	DET
gp-371	39	2	strategic	strategic	ADJ
gp-371	39	3	visualization	visualization	NOUN
gp-371	39	4	framework	framework	NOUN
gp-371	39	5	addresses	address	VERB
gp-371	39	6	these	these	DET
gp-371	39	7	requirements	requirement	NOUN
gp-371	39	8	by	by	ADP
gp-371	39	9	creating	create	VERB
gp-371	39	10	genuine	genuine	ADJ
gp-371	39	11	connections	connection	NOUN
gp-371	39	12	built	build	VERB
gp-371	39	13	upon	upon	SCONJ
gp-371	39	14	shared	share	VERB
gp-371	39	15	human	human	ADJ
gp-371	39	16	values	value	NOUN
gp-371	39	17	,	,	PUNCT
gp-371	39	18	informed	inform	VERB
gp-371	39	19	by	by	ADP
gp-371	39	20	scientific	scientific	ADJ
gp-371	39	21	insights	insight	NOUN
gp-371	39	22	into	into	ADP
gp-371	39	23	attentional	attentional	ADJ
gp-371	39	24	processes	process	NOUN
gp-371	39	25	.	.	PUNCT
gp-371	40	1	the	the	DET
gp-371	40	2	framework	framework	NOUN
gp-371	40	3	rests	rest	VERB
gp-371	40	4	on	on	ADP
gp-371	40	5	three	three	NUM
gp-371	40	6	pillars	pillar	NOUN
gp-371	40	7	:	:	PUNCT
gp-371	40	8	a	a	X
gp-371	40	9	)	)	PUNCT
gp-371	40	10	emotional	emotional	ADJ
gp-371	40	11	storytelling	storytelling	NOUN
gp-371	40	12	:	:	PUNCT
gp-371	40	13	crafting	craft	VERB
gp-371	40	14	narratives	narrative	NOUN
gp-371	40	15	that	that	PRON
gp-371	40	16	link	link	VERB
gp-371	40	17	product	product	NOUN
gp-371	40	18	benefits	benefit	NOUN
gp-371	40	19	with	with	ADP
gp-371	40	20	aspirational	aspirational	ADJ
gp-371	40	21	or	or	CCONJ
gp-371	40	22	value	value	NOUN
gp-371	40	23	-	-	PUNCT
gp-371	40	24	centered	center	VERB
gp-371	40	25	themes	theme	NOUN
gp-371	40	26	.	.	PUNCT
gp-371	41	1	b	b	X
gp-371	41	2	)	)	PUNCT
gp-371	41	3	sensory	sensory	ADJ
gp-371	41	4	design	design	NOUN
gp-371	41	5	:	:	PUNCT
gp-371	41	6	using	use	VERB
gp-371	41	7	visual	visual	ADJ
gp-371	41	8	,	,	PUNCT
gp-371	41	9	tactile	tactile	ADJ
gp-371	41	10	,	,	PUNCT
gp-371	41	11	and	and	CCONJ
gp-371	41	12	spatial	spatial	ADJ
gp-371	41	13	elements	element	NOUN
gp-371	41	14	to	to	PART
gp-371	41	15	create	create	VERB
gp-371	41	16	emotionally	emotionally	ADV
gp-371	41	17	memorable	memorable	ADJ
gp-371	41	18	brand	brand	NOUN
gp-371	41	19	environments	environment	NOUN
gp-371	41	20	.	.	PUNCT
gp-371	42	1	c	c	X
gp-371	42	2	)	)	PUNCT
gp-371	42	3	value	value	NOUN
gp-371	42	4	alignment	alignment	NOUN
gp-371	42	5	:	:	PUNCT
gp-371	42	6	ensuring	ensure	VERB
gp-371	42	7	brand	brand	NOUN
gp-371	42	8	messages	message	NOUN
gp-371	42	9	reflect	reflect	VERB
gp-371	42	10	authentic	authentic	ADJ
gp-371	42	11	commitments	commitment	NOUN
gp-371	42	12	to	to	PART
gp-371	42	13	causes	cause	NOUN
gp-371	42	14	and	and	CCONJ
gp-371	42	15	principles	principle	NOUN
gp-371	42	16	that	that	PRON
gp-371	42	17	audiences	audience	NOUN
gp-371	42	18	identify	identify	VERB
gp-371	42	19	with	with	ADP
gp-371	42	20	.	.	PUNCT
gp-371	43	1	these	these	DET
gp-371	43	2	pillars	pillar	NOUN
gp-371	43	3	transcend	transcend	VERB
gp-371	43	4	abstract	abstract	ADJ
gp-371	43	5	ideals	ideal	NOUN
gp-371	43	6	;	;	PUNCT
gp-371	43	7	they	they	PRON
gp-371	43	8	have	have	AUX
gp-371	43	9	been	be	AUX
gp-371	43	10	operationalized	operationalize	VERB
gp-371	43	11	in	in	ADP
gp-371	43	12	concrete	concrete	ADJ
gp-371	43	13	campaigns	campaign	NOUN
gp-371	43	14	.	.	PUNCT
gp-371	44	1	for	for	ADP
gp-371	44	2	example	example	NOUN
gp-371	44	3	,	,	PUNCT
gp-371	44	4	at	at	ADP
gp-371	44	5	utlc	utlc	PROPN
gp-371	44	6	era	era	NOUN
gp-371	44	7	,	,	PUNCT
gp-371	44	8	a	a	DET
gp-371	44	9	multinational	multinational	ADJ
gp-371	44	10	logistics	logistic	NOUN
gp-371	44	11	joint	joint	ADJ
gp-371	44	12	venture	venture	NOUN
gp-371	44	13	,	,	PUNCT
gp-371	44	14	exhibition	exhibition	NOUN
gp-371	44	15	design	design	NOUN
gp-371	44	16	and	and	CCONJ
gp-371	44	17	environmental	environmental	ADJ
gp-371	44	18	campaigns	campaign	NOUN
gp-371	44	19	reframed	reframe	VERB
gp-371	44	20	freight	freight	NOUN
gp-371	44	21	logistics	logistic	NOUN
gp-371	44	22	not	not	PART
gp-371	44	23	as	as	ADP
gp-371	44	24	purely	purely	ADV
gp-371	44	25	functional	functional	ADJ
gp-371	44	26	service	service	NOUN
gp-371	44	27	but	but	CCONJ
gp-371	44	28	as	as	ADV
gp-371	44	29	socially	socially	ADV
gp-371	44	30	and	and	CCONJ
gp-371	44	31	environmentally	environmentally	ADV
gp-371	44	32	responsible	responsible	ADJ
gp-371	44	33	enterprise	enterprise	NOUN
gp-371	44	34	.	.	PUNCT
gp-371	45	1	likewise	likewise	ADV
gp-371	45	2	,	,	PUNCT
gp-371	45	3	conservation	conservation	NOUN
gp-371	45	4	initiatives	initiative	NOUN
gp-371	45	5	with	with	ADP
gp-371	45	6	the	the	DET
gp-371	45	7	world	world	NOUN
gp-371	45	8	wildlife	wildlife	NOUN
gp-371	45	9	fund	fund	NOUN
gp-371	45	10	in	in	ADP
gp-371	45	11	kazakhstan	kazakhstan	PROPN
gp-371	45	12	and	and	CCONJ
gp-371	45	13	with	with	ADP
gp-371	45	14	belarus	belarus	PROPN
gp-371	45	15	'	'	PART
gp-371	45	16	ministry	ministry	PROPN
gp-371	45	17	of	of	ADP
gp-371	45	18	nature	nature	NOUN
gp-371	45	19	established	establish	VERB
gp-371	45	20	ecological	ecological	ADJ
gp-371	45	21	stewardship	stewardship	NOUN
gp-371	45	22	within	within	ADP
gp-371	45	23	corporate	corporate	ADJ
gp-371	45	24	narratives	narrative	NOUN
gp-371	45	25	.	.	PUNCT
gp-371	46	1	this	this	DET
gp-371	46	2	article	article	NOUN
gp-371	46	3	situates	situate	VERB
gp-371	46	4	emotional	emotional	ADJ
gp-371	46	5	attention	attention	NOUN
gp-371	46	6	management	management	NOUN
gp-371	46	7	within	within	ADP
gp-371	46	8	contemporary	contemporary	ADJ
gp-371	46	9	marketing	marketing	NOUN
gp-371	46	10	's	's	PART
gp-371	46	11	applied	apply	VERB
gp-371	46	12	setting	setting	NOUN
gp-371	46	13	,	,	PUNCT
gp-371	46	14	employing	employ	VERB
gp-371	46	15	the	the	DET
gp-371	46	16	strategic	strategic	ADJ
gp-371	46	17	visualization	visualization	NOUN
gp-371	46	18	framework	framework	NOUN
gp-371	46	19	as	as	ADP
gp-371	46	20	the	the	DET
gp-371	46	21	focal	focal	ADJ
gp-371	46	22	case	case	NOUN
gp-371	46	23	study	study	NOUN
gp-371	46	24	.	.	PUNCT
gp-371	47	1	the	the	DET
gp-371	47	2	research	research	NOUN
gp-371	47	3	questions	question	NOUN
gp-371	47	4	guiding	guide	VERB
gp-371	47	5	this	this	DET
gp-371	47	6	investigation	investigation	NOUN
gp-371	47	7	are	be	AUX
gp-371	47	8	:	:	PUNCT
gp-371	47	9	a	a	X
gp-371	47	10	)	)	PUNCT
gp-371	47	11	how	how	SCONJ
gp-371	47	12	can	can	AUX
gp-371	47	13	the	the	DET
gp-371	47	14	systematic	systematic	ADJ
gp-371	47	15	application	application	NOUN
gp-371	47	16	of	of	ADP
gp-371	47	17	emotional	emotional	ADJ
gp-371	47	18	attention	attention	NOUN
gp-371	47	19	management	management	NOUN
gp-371	47	20	be	be	AUX
gp-371	47	21	carried	carry	VERB
gp-371	47	22	across	across	ADP
gp-371	47	23	both	both	CCONJ
gp-371	47	24	b2c	b2c	ADJ
gp-371	47	25	and	and	CCONJ
gp-371	47	26	b2c	b2c	ADJ
gp-371	47	27	scenarios	scenario	NOUN
gp-371	47	28	?	?	PUNCT
gp-371	48	1	b	b	X
gp-371	48	2	)	)	PUNCT
gp-371	48	3	what	what	PRON
gp-371	48	4	cognitive	cognitive	ADJ
gp-371	48	5	and	and	CCONJ
gp-371	48	6	behavioral	behavioral	ADJ
gp-371	48	7	mechanisms	mechanism	NOUN
gp-371	48	8	explain	explain	VERB
gp-371	48	9	the	the	DET
gp-371	48	10	efficacy	efficacy	NOUN
gp-371	48	11	of	of	ADP
gp-371	48	12	emotional	emotional	ADJ
gp-371	48	13	attention	attention	NOUN
gp-371	48	14	in	in	ADP
gp-371	48	15	shaping	shape	VERB
gp-371	48	16	purchasing	purchasing	NOUN
gp-371	48	17	decisions	decision	NOUN
gp-371	48	18	?	?	PUNCT
gp-371	49	1	c	c	X
gp-371	49	2	)	)	PUNCT
gp-371	49	3	what	what	PRON
gp-371	49	4	measurable	measurable	ADJ
gp-371	49	5	effects	effect	NOUN
gp-371	49	6	can	can	AUX
gp-371	49	7	be	be	AUX
gp-371	49	8	observed	observe	VERB
gp-371	49	9	on	on	ADP
gp-371	49	10	brand	brand	NOUN
gp-371	49	11	loyalty	loyalty	NOUN
gp-371	49	12	,	,	PUNCT
gp-371	49	13	audience	audience	NOUN
gp-371	49	14	engagement	engagement	NOUN
gp-371	49	15	,	,	PUNCT
gp-371	49	16	and	and	CCONJ
gp-371	49	17	ethical	ethical	ADJ
gp-371	49	18	persuasion	persuasion	NOUN
gp-371	49	19	?	?	PUNCT
gp-371	50	1	the	the	DET
gp-371	50	2	study	study	NOUN
gp-371	50	3	proceeds	proceed	VERB
gp-371	50	4	as	as	SCONJ
gp-371	50	5	follows	follow	VERB
gp-371	50	6	:	:	PUNCT
gp-371	50	7	first	first	ADV
gp-371	50	8	,	,	PUNCT
gp-371	50	9	theoretical	theoretical	ADJ
gp-371	50	10	foundations	foundation	NOUN
gp-371	50	11	drawn	draw	VERB
gp-371	50	12	from	from	ADP
gp-371	50	13	marketing	marketing	NOUN
gp-371	50	14	psychology	psychology	NOUN
gp-371	50	15	,	,	PUNCT
gp-371	50	16	behavioral	behavioral	ADJ
gp-371	50	17	economics	economic	NOUN
gp-371	50	18	,	,	PUNCT
gp-371	50	19	and	and	CCONJ
gp-371	50	20	communication	communication	NOUN
gp-371	50	21	theory	theory	NOUN
gp-371	50	22	are	be	AUX
gp-371	50	23	established	establish	VERB
gp-371	50	24	.	.	PUNCT
gp-371	51	1	subsequently	subsequently	ADV
gp-371	51	2	,	,	PUNCT
gp-371	51	3	the	the	DET
gp-371	51	4	qualitative	qualitative	ADJ
gp-371	51	5	case	case	NOUN
gp-371	51	6	study	study	NOUN
gp-371	51	7	methodology	methodology	NOUN
gp-371	51	8	employed	employ	VERB
gp-371	51	9	to	to	PART
gp-371	51	10	analyze	analyze	VERB
gp-371	51	11	campaigns	campaign	NOUN
gp-371	51	12	across	across	ADP
gp-371	51	13	industries	industry	NOUN
gp-371	51	14	is	be	AUX
gp-371	51	15	outlined	outline	VERB
gp-371	51	16	.	.	PUNCT
gp-371	52	1	the	the	DET
gp-371	52	2	analysis	analysis	NOUN
gp-371	52	3	then	then	ADV
gp-371	52	4	discusses	discuss	VERB
gp-371	52	5	the	the	DET
gp-371	52	6	interplay	interplay	NOUN
gp-371	52	7	among	among	ADP
gp-371	52	8	emotional	emotional	ADJ
gp-371	52	9	resonance	resonance	NOUN
gp-371	52	10	,	,	PUNCT
gp-371	52	11	visual	visual	ADJ
gp-371	52	12	storytelling	storytelling	NOUN
gp-371	52	13	,	,	PUNCT
gp-371	52	14	and	and	CCONJ
gp-371	52	15	strategic	strategic	ADJ
gp-371	52	16	messaging	messaging	NOUN
gp-371	52	17	.	.	PUNCT
gp-371	53	1	finally	finally	ADV
gp-371	53	2	,	,	PUNCT
gp-371	53	3	the	the	DET
gp-371	53	4	conclusion	conclusion	NOUN
gp-371	53	5	synthesizes	synthesize	VERB
gp-371	53	6	insights	insight	NOUN
gp-371	53	7	into	into	ADP
gp-371	53	8	practical	practical	ADJ
gp-371	53	9	implications	implication	NOUN
gp-371	53	10	for	for	ADP
gp-371	53	11	marketers	marketer	NOUN
gp-371	53	12	,	,	PUNCT
gp-371	53	13	educators	educator	NOUN
gp-371	53	14	,	,	PUNCT
gp-371	53	15	and	and	CCONJ
gp-371	53	16	policymakers	policymaker	NOUN
gp-371	53	17	navigating	navigate	VERB
gp-371	53	18	today	today	NOUN
gp-371	53	19	’s	’s	PART
gp-371	53	20	global	global	ADJ
gp-371	53	21	marketplace	marketplace	NOUN
gp-371	53	22	.	.	PUNCT
gp-371	54	1	this	this	DET
gp-371	54	2	research	research	NOUN
gp-371	54	3	contributes	contribute	VERB
gp-371	54	4	on	on	ADP
gp-371	54	5	dual	dual	ADJ
gp-371	54	6	levels	level	NOUN
gp-371	54	7	:	:	PUNCT
gp-371	54	8	academically	academically	ADV
gp-371	54	9	,	,	PUNCT
gp-371	54	10	by	by	ADP
gp-371	54	11	unifying	unify	VERB
gp-371	54	12	theories	theory	NOUN
gp-371	54	13	of	of	ADP
gp-371	54	14	emotion	emotion	NOUN
gp-371	54	15	,	,	PUNCT
gp-371	54	16	attention	attention	NOUN
gp-371	54	17	,	,	PUNCT
gp-371	54	18	and	and	CCONJ
gp-371	54	19	decision	decision	NOUN
gp-371	54	20	-	-	PUNCT
gp-371	54	21	making	making	NOUN
gp-371	54	22	into	into	ADP
gp-371	54	23	a	a	DET
gp-371	54	24	coherent	coherent	ADJ
gp-371	54	25	model	model	NOUN
gp-371	54	26	;	;	PUNCT
gp-371	54	27	and	and	CCONJ
gp-371	54	28	practically	practically	ADV
gp-371	54	29	,	,	PUNCT
gp-371	54	30	by	by	ADP
gp-371	54	31	providing	provide	VERB
gp-371	54	32	organizations	organization	NOUN
gp-371	54	33	with	with	ADP
gp-371	54	34	a	a	DET
gp-371	54	35	framework	framework	NOUN
gp-371	54	36	for	for	ADP
gp-371	54	37	engaging	engage	VERB
gp-371	54	38	audiences	audience	NOUN
gp-371	54	39	persuasively	persuasively	ADV
gp-371	54	40	yet	yet	ADV
gp-371	54	41	ethically	ethically	ADV
gp-371	54	42	.	.	PUNCT
gp-371	55	1	in	in	ADP
gp-371	55	2	doing	do	VERB
gp-371	55	3	so	so	ADV
gp-371	55	4	,	,	PUNCT
gp-371	55	5	it	it	PRON
gp-371	55	6	supports	support	VERB
gp-371	55	7	calls	call	VERB
gp-371	55	8	emotional	emotional	ADJ
gp-371	55	9	attention	attention	NOUN
gp-371	55	10	management	management	NOUN
gp-371	55	11	in	in	ADP
gp-371	55	12	modern	modern	ADJ
gp-371	55	13	marketing	marketing	NOUN
gp-371	55	14	:	:	PUNCT
gp-371	55	15	a	a	DET
gp-371	55	16	strategic	strategic	ADJ
gp-371	55	17	visualization	visualization	NOUN
gp-371	55	18	framework	framework	NOUN
gp-371	55	19	1963	1963	NUM
gp-371	55	20	for	for	ADP
gp-371	55	21	marketing	marketing	NOUN
gp-371	55	22	grounded	ground	VERB
gp-371	55	23	in	in	ADP
gp-371	55	24	human	human	ADJ
gp-371	55	25	connection	connection	NOUN
gp-371	55	26	rather	rather	ADV
gp-371	55	27	than	than	ADP
gp-371	55	28	purely	purely	ADV
gp-371	55	29	numerical	numerical	ADJ
gp-371	55	30	targets	target	NOUN
gp-371	55	31	,	,	PUNCT
gp-371	55	32	ensuring	ensure	VERB
gp-371	55	33	longterm	longterm	NOUN
gp-371	55	34	value	value	NOUN
gp-371	55	35	for	for	ADP
gp-371	55	36	both	both	DET
gp-371	55	37	brands	brand	NOUN
gp-371	55	38	and	and	CCONJ
gp-371	55	39	their	their	PRON
gp-371	55	40	audiences	audience	NOUN
gp-371	55	41	.	.	PUNCT
gp-371	56	1	method	method	PROPN
gp-371	56	2	research	research	NOUN
gp-371	56	3	design	design	NOUN
gp-371	56	4	this	this	DET
gp-371	56	5	study	study	NOUN
gp-371	56	6	employed	employ	VERB
gp-371	56	7	a	a	DET
gp-371	56	8	qualitative	qualitative	ADJ
gp-371	56	9	case	case	NOUN
gp-371	56	10	study	study	NOUN
gp-371	56	11	methodology	methodology	NOUN
gp-371	56	12	to	to	PART
gp-371	56	13	examine	examine	VERB
gp-371	56	14	emotional	emotional	ADJ
gp-371	56	15	attention	attention	NOUN
gp-371	56	16	management	management	NOUN
gp-371	56	17	principles	principle	NOUN
gp-371	56	18	'	'	PART
gp-371	56	19	application	application	NOUN
gp-371	56	20	in	in	ADP
gp-371	56	21	modern	modern	ADJ
gp-371	56	22	marketing	marketing	NOUN
gp-371	56	23	,	,	PUNCT
gp-371	56	24	with	with	ADP
gp-371	56	25	particular	particular	ADJ
gp-371	56	26	focus	focus	NOUN
gp-371	56	27	on	on	ADP
gp-371	56	28	the	the	DET
gp-371	56	29	strategic	strategic	ADJ
gp-371	56	30	visualization	visualization	NOUN
gp-371	56	31	framework	framework	NOUN
gp-371	56	32	.	.	PUNCT
gp-371	57	1	this	this	DET
gp-371	57	2	approach	approach	NOUN
gp-371	57	3	is	be	AUX
gp-371	57	4	appropriate	appropriate	ADJ
gp-371	57	5	because	because	SCONJ
gp-371	57	6	the	the	DET
gp-371	57	7	subject	subject	NOUN
gp-371	57	8	matter	matter	NOUN
gp-371	57	9	involves	involve	VERB
gp-371	57	10	cognitive	cognitive	ADJ
gp-371	57	11	,	,	PUNCT
gp-371	57	12	emotional	emotional	ADJ
gp-371	57	13	,	,	PUNCT
gp-371	57	14	and	and	CCONJ
gp-371	57	15	sensory	sensory	ADJ
gp-371	57	16	elements	element	NOUN
gp-371	57	17	'	'	PART
gp-371	57	18	interaction	interaction	NOUN
gp-371	57	19	in	in	ADP
gp-371	57	20	brand	brand	NOUN
gp-371	57	21	communication	communication	NOUN
gp-371	57	22	—	—	PUNCT
gp-371	57	23	dimensions	dimension	NOUN
gp-371	57	24	that	that	PRON
gp-371	57	25	can	can	AUX
gp-371	57	26	not	not	PART
gp-371	57	27	be	be	AUX
gp-371	57	28	fully	fully	ADV
gp-371	57	29	captured	capture	VERB
gp-371	57	30	through	through	ADP
gp-371	57	31	quantitative	quantitative	ADJ
gp-371	57	32	data	datum	NOUN
gp-371	57	33	alone	alone	ADV
gp-371	57	34	(	(	PUNCT
gp-371	57	35	yin	yin	NOUN
gp-371	57	36	,	,	PUNCT
gp-371	57	37	2018	2018	NUM
gp-371	57	38	)	)	PUNCT
gp-371	57	39	.	.	PUNCT
gp-371	58	1	as	as	ADP
gp-371	58	2	yin	yin	PROPN
gp-371	58	3	(	(	PUNCT
gp-371	58	4	2018	2018	NUM
gp-371	58	5	)	)	PUNCT
gp-371	58	6	notes	note	NOUN
gp-371	58	7	,	,	PUNCT
gp-371	58	8	qualitative	qualitative	ADJ
gp-371	58	9	case	case	NOUN
gp-371	58	10	studies	study	NOUN
gp-371	58	11	are	be	AUX
gp-371	58	12	especially	especially	ADV
gp-371	58	13	suitable	suitable	ADJ
gp-371	58	14	for	for	ADP
gp-371	58	15	investigating	investigate	VERB
gp-371	58	16	"	"	PUNCT
gp-371	58	17	how	how	SCONJ
gp-371	58	18	"	"	PUNCT
gp-371	58	19	and	and	CCONJ
gp-371	58	20	"	"	PUNCT
gp-371	58	21	why	why	SCONJ
gp-371	58	22	"	"	PUNCT
gp-371	58	23	questions	question	NOUN
gp-371	58	24	in	in	ADP
gp-371	58	25	real	real	ADJ
gp-371	58	26	-	-	PUNCT
gp-371	58	27	life	life	NOUN
gp-371	58	28	contexts	context	NOUN
gp-371	58	29	where	where	SCONJ
gp-371	58	30	boundaries	boundary	NOUN
gp-371	58	31	between	between	ADP
gp-371	58	32	phenomenon	phenomenon	NOUN
gp-371	58	33	and	and	CCONJ
gp-371	58	34	context	context	NOUN
gp-371	58	35	are	be	AUX
gp-371	58	36	not	not	PART
gp-371	58	37	always	always	ADV
gp-371	58	38	distinct	distinct	ADJ
gp-371	58	39	.	.	PUNCT
gp-371	59	1	in	in	ADP
gp-371	59	2	this	this	DET
gp-371	59	3	research	research	NOUN
gp-371	59	4	,	,	PUNCT
gp-371	59	5	the	the	DET
gp-371	59	6	work	work	NOUN
gp-371	59	7	serves	serve	VERB
gp-371	59	8	both	both	PRON
gp-371	59	9	as	as	ADP
gp-371	59	10	the	the	DET
gp-371	59	11	phenomenon	phenomenon	NOUN
gp-371	59	12	(	(	PUNCT
gp-371	59	13	emotional	emotional	ADJ
gp-371	59	14	attention	attention	NOUN
gp-371	59	15	management	management	NOUN
gp-371	59	16	implementation	implementation	NOUN
gp-371	59	17	)	)	PUNCT
gp-371	59	18	and	and	CCONJ
gp-371	59	19	as	as	ADP
gp-371	59	20	contextual	contextual	ADJ
gp-371	59	21	example	example	NOUN
gp-371	59	22	(	(	PUNCT
gp-371	59	23	framework	framework	NOUN
gp-371	59	24	application	application	NOUN
gp-371	59	25	across	across	ADP
gp-371	59	26	industries	industry	NOUN
gp-371	59	27	)	)	PUNCT
gp-371	59	28	.	.	PUNCT
gp-371	60	1	to	to	PART
gp-371	60	2	achieve	achieve	VERB
gp-371	60	3	depth	depth	NOUN
gp-371	60	4	and	and	CCONJ
gp-371	60	5	reliability	reliability	NOUN
gp-371	60	6	,	,	PUNCT
gp-371	60	7	data	datum	NOUN
gp-371	60	8	were	be	AUX
gp-371	60	9	triangulated	triangulate	VERB
gp-371	60	10	from	from	ADP
gp-371	60	11	several	several	ADJ
gp-371	60	12	sources	source	NOUN
gp-371	60	13	:	:	PUNCT
gp-371	60	14	a	a	X
gp-371	60	15	)	)	PUNCT
gp-371	60	16	document	document	NOUN
gp-371	60	17	analysis	analysis	NOUN
gp-371	60	18	:	:	PUNCT
gp-371	60	19	campaign	campaign	NOUN
gp-371	60	20	materials	material	NOUN
gp-371	60	21	,	,	PUNCT
gp-371	60	22	public	public	ADJ
gp-371	60	23	interviews	interview	NOUN
gp-371	60	24	,	,	PUNCT
gp-371	60	25	and	and	CCONJ
gp-371	60	26	conference	conference	NOUN
gp-371	60	27	presentations	presentation	NOUN
gp-371	60	28	.	.	PUNCT
gp-371	61	1	b	b	X
gp-371	61	2	)	)	PUNCT
gp-371	61	3	secondary	secondary	ADJ
gp-371	61	4	literature	literature	PROPN
gp-371	61	5	review	review	PROPN
gp-371	61	6	:	:	PUNCT
gp-371	61	7	synthesizing	synthesize	VERB
gp-371	61	8	scholarship	scholarship	NOUN
gp-371	61	9	in	in	ADP
gp-371	61	10	marketing	marketing	NOUN
gp-371	61	11	psychology	psychology	NOUN
gp-371	61	12	,	,	PUNCT
gp-371	61	13	sensory	sensory	ADJ
gp-371	61	14	branding	branding	NOUN
gp-371	61	15	,	,	PUNCT
gp-371	61	16	and	and	CCONJ
gp-371	61	17	attention	attention	NOUN
gp-371	61	18	theory	theory	NOUN
gp-371	61	19	.	.	PUNCT
gp-371	62	1	c	c	X
gp-371	62	2	)	)	PUNCT
gp-371	62	3	thematic	thematic	ADJ
gp-371	62	4	content	content	NOUN
gp-371	62	5	analysis	analysis	NOUN
gp-371	62	6	(	(	PUNCT
gp-371	62	7	tca	tca	PROPN
gp-371	62	8	):	):	PUNCT
gp-371	62	9	systematically	systematically	ADV
gp-371	62	10	coding	code	VERB
gp-371	62	11	campaign	campaign	NOUN
gp-371	62	12	narratives	narrative	NOUN
gp-371	62	13	to	to	PART
gp-371	62	14	identify	identify	VERB
gp-371	62	15	recurring	recur	VERB
gp-371	62	16	patterns	pattern	NOUN
gp-371	62	17	related	relate	VERB
gp-371	62	18	to	to	ADP
gp-371	62	19	emotional	emotional	ADJ
gp-371	62	20	storytelling	storytelling	NOUN
gp-371	62	21	,	,	PUNCT
gp-371	62	22	sensory	sensory	ADJ
gp-371	62	23	design	design	NOUN
gp-371	62	24	,	,	PUNCT
gp-371	62	25	and	and	CCONJ
gp-371	62	26	value	value	NOUN
gp-371	62	27	alignment	alignment	NOUN
gp-371	62	28	(	(	PUNCT
gp-371	62	29	braun	braun	PROPN
gp-371	62	30	&	&	CCONJ
gp-371	62	31	clarke	clarke	PROPN
gp-371	62	32	,	,	PUNCT
gp-371	62	33	2006	2006	NUM
gp-371	62	34	)	)	PUNCT
gp-371	62	35	.	.	PUNCT
gp-371	63	1	research	research	NOUN
gp-371	63	2	objectives	objective	VERB
gp-371	63	3	the	the	DET
gp-371	63	4	research	research	NOUN
gp-371	63	5	process	process	NOUN
gp-371	63	6	was	be	AUX
gp-371	63	7	guided	guide	VERB
gp-371	63	8	by	by	ADP
gp-371	63	9	three	three	NUM
gp-371	63	10	core	core	ADJ
gp-371	63	11	objectives	objective	NOUN
gp-371	63	12	:	:	PUNCT
gp-371	63	13	a	a	X
gp-371	63	14	)	)	PUNCT
gp-371	63	15	to	to	PART
gp-371	63	16	conceptualize	conceptualize	VERB
gp-371	63	17	emotional	emotional	ADJ
gp-371	63	18	attention	attention	NOUN
gp-371	63	19	management	management	NOUN
gp-371	63	20	within	within	ADP
gp-371	63	21	the	the	DET
gp-371	63	22	broader	broad	ADJ
gp-371	63	23	fields	field	NOUN
gp-371	63	24	of	of	ADP
gp-371	63	25	marketing	marketing	NOUN
gp-371	63	26	psychology	psychology	NOUN
gp-371	63	27	and	and	CCONJ
gp-371	63	28	behavioral	behavioral	ADJ
gp-371	63	29	economics	economic	NOUN
gp-371	63	30	.	.	PUNCT
gp-371	64	1	b	b	X
gp-371	64	2	)	)	PUNCT
gp-371	64	3	to	to	PART
gp-371	64	4	analyze	analyze	VERB
gp-371	64	5	how	how	SCONJ
gp-371	64	6	emotional	emotional	ADJ
gp-371	64	7	attention	attention	NOUN
gp-371	64	8	principles	principle	NOUN
gp-371	64	9	are	be	AUX
gp-371	64	10	applied	apply	VERB
gp-371	64	11	in	in	ADP
gp-371	64	12	the	the	DET
gp-371	64	13	strategic	strategic	ADJ
gp-371	64	14	visualization	visualization	NOUN
gp-371	64	15	framework	framework	NOUN
gp-371	64	16	across	across	ADP
gp-371	64	17	both	both	PRON
gp-371	64	18	b2b	b2b	NOUN
gp-371	64	19	and	and	CCONJ
gp-371	64	20	b2c	b2c	ADJ
gp-371	64	21	contexts	contexts	NOUN
gp-371	64	22	.	.	PUNCT
gp-371	65	1	c	c	X
gp-371	65	2	)	)	PUNCT
gp-371	65	3	to	to	PART
gp-371	65	4	identify	identify	VERB
gp-371	65	5	the	the	DET
gp-371	65	6	strategic	strategic	ADJ
gp-371	65	7	outcomes	outcome	NOUN
gp-371	65	8	including	include	VERB
gp-371	65	9	audience	audience	NOUN
gp-371	65	10	engagement	engagement	NOUN
gp-371	65	11	,	,	PUNCT
gp-371	65	12	brand	brand	NOUN
gp-371	65	13	loyalty	loyalty	NOUN
gp-371	65	14	,	,	PUNCT
gp-371	65	15	and	and	CCONJ
gp-371	65	16	ethical	ethical	ADJ
gp-371	65	17	persuasion	persuasion	NOUN
gp-371	65	18	that	that	PRON
gp-371	65	19	arise	arise	VERB
gp-371	65	20	from	from	ADP
gp-371	65	21	implementing	implement	VERB
gp-371	65	22	this	this	DET
gp-371	65	23	framework	framework	NOUN
gp-371	65	24	.	.	PUNCT
gp-371	66	1	data	datum	NOUN
gp-371	66	2	collection	collection	NOUN
gp-371	66	3	procedures	procedure	NOUN
gp-371	66	4	primary	primary	ADJ
gp-371	66	5	sources	source	NOUN
gp-371	66	6	primary	primary	ADJ
gp-371	66	7	evidence	evidence	NOUN
gp-371	66	8	was	be	AUX
gp-371	66	9	drawn	draw	VERB
gp-371	66	10	from	from	ADP
gp-371	66	11	professional	professional	ADJ
gp-371	66	12	portfolio	portfolio	NOUN
gp-371	66	13	materials	material	NOUN
gp-371	66	14	,	,	PUNCT
gp-371	66	15	including	include	VERB
gp-371	66	16	photographs	photograph	NOUN
gp-371	66	17	of	of	ADP
gp-371	66	18	trade	trade	NOUN
gp-371	66	19	-	-	PUNCT
gp-371	66	20	show	show	NOUN
gp-371	66	21	exhibits	exhibit	NOUN
gp-371	66	22	,	,	PUNCT
gp-371	66	23	transcripts	transcript	NOUN
gp-371	66	24	of	of	ADP
gp-371	66	25	keynote	keynote	ADJ
gp-371	66	26	speeches	speech	NOUN
gp-371	66	27	(	(	PUNCT
gp-371	66	28	such	such	ADJ
gp-371	66	29	as	as	ADP
gp-371	66	30	presentations	presentation	NOUN
gp-371	66	31	at	at	ADP
gp-371	66	32	the	the	DET
gp-371	66	33	2025	2025	NUM
gp-371	66	34	behavioral	behavioral	ADJ
gp-371	66	35	branding	branding	NOUN
gp-371	66	36	&	&	CCONJ
gp-371	66	37	emotional	emotional	ADJ
gp-371	66	38	intelligence	intelligence	NOUN
gp-371	66	39	in	in	ADP
gp-371	66	40	marketing	marketing	NOUN
gp-371	66	41	conference	conference	NOUN
gp-371	66	42	in	in	ADP
gp-371	66	43	san	san	PROPN
gp-371	66	44	francisco	francisco	PROPN
gp-371	66	45	)	)	PUNCT
gp-371	66	46	,	,	PUNCT
gp-371	66	47	and	and	CCONJ
gp-371	66	48	descriptions	description	NOUN
gp-371	66	49	of	of	ADP
gp-371	66	50	corporate	corporate	ADJ
gp-371	66	51	social	social	ADJ
gp-371	66	52	responsibility	responsibility	NOUN
gp-371	66	53	(	(	PUNCT
gp-371	66	54	csr	csr	NOUN
gp-371	66	55	)	)	PUNCT
gp-371	66	56	activities	activity	NOUN
gp-371	66	57	with	with	ADP
gp-371	66	58	organizations	organization	NOUN
gp-371	66	59	including	include	VERB
gp-371	66	60	the	the	DET
gp-371	66	61	world	world	NOUN
gp-371	66	62	wildlife	wildlife	NOUN
gp-371	66	63	fund	fund	NOUN
gp-371	66	64	in	in	ADP
gp-371	66	65	kazakhstan	kazakhstan	PROPN
gp-371	66	66	and	and	CCONJ
gp-371	66	67	belarus	belarus	PROPN
gp-371	66	68	'	'	PART
gp-371	66	69	ministry	ministry	PROPN
gp-371	66	70	of	of	ADP
gp-371	66	71	nature	nature	NOUN
gp-371	66	72	.	.	PUNCT
gp-371	67	1	emotional	emotional	ADJ
gp-371	67	2	attention	attention	NOUN
gp-371	67	3	management	management	NOUN
gp-371	67	4	in	in	ADP
gp-371	67	5	modern	modern	ADJ
gp-371	67	6	marketing	marketing	NOUN
gp-371	67	7	:	:	PUNCT
gp-371	67	8	a	a	DET
gp-371	67	9	strategic	strategic	ADJ
gp-371	67	10	visualization	visualization	NOUN
gp-371	67	11	framework	framework	NOUN
gp-371	67	12	1964	1964	NUM
gp-371	67	13	secondary	secondary	ADJ
gp-371	67	14	sources	source	NOUN
gp-371	67	15	a	a	DET
gp-371	67	16	literature	literature	NOUN
gp-371	67	17	review	review	NOUN
gp-371	67	18	was	be	AUX
gp-371	67	19	conducted	conduct	VERB
gp-371	67	20	using	use	VERB
gp-371	67	21	academic	academic	ADJ
gp-371	67	22	databases	database	NOUN
gp-371	67	23	including	include	VERB
gp-371	67	24	scopus	scopus	NOUN
gp-371	67	25	,	,	PUNCT
gp-371	67	26	web	web	NOUN
gp-371	67	27	of	of	ADP
gp-371	67	28	science	science	NOUN
gp-371	67	29	,	,	PUNCT
gp-371	67	30	and	and	CCONJ
gp-371	67	31	google	google	PROPN
gp-371	67	32	scholar	scholar	NOUN
gp-371	67	33	.	.	PUNCT
gp-371	68	1	search	search	NOUN
gp-371	68	2	terms	term	NOUN
gp-371	68	3	included	include	VERB
gp-371	68	4	:	:	PUNCT
gp-371	68	5	emotional	emotional	ADJ
gp-371	68	6	attention	attention	NOUN
gp-371	68	7	,	,	PUNCT
gp-371	68	8	strategic	strategic	ADJ
gp-371	68	9	visualization	visualization	NOUN
gp-371	68	10	,	,	PUNCT
gp-371	68	11	sensory	sensory	ADJ
gp-371	68	12	branding	branding	NOUN
gp-371	68	13	,	,	PUNCT
gp-371	68	14	emotional	emotional	ADJ
gp-371	68	15	intelligence	intelligence	NOUN
gp-371	68	16	in	in	ADP
gp-371	68	17	marketing	marketing	NOUN
gp-371	68	18	,	,	PUNCT
gp-371	68	19	and	and	CCONJ
gp-371	68	20	ethical	ethical	ADJ
gp-371	68	21	persuasion	persuasion	NOUN
gp-371	68	22	.	.	PUNCT
gp-371	69	1	sources	source	NOUN
gp-371	69	2	considered	consider	VERB
gp-371	69	3	comprised	comprise	VERB
gp-371	69	4	peer	peer	NOUN
gp-371	69	5	-	-	PUNCT
gp-371	69	6	reviewed	review	VERB
gp-371	69	7	articles	article	NOUN
gp-371	69	8	,	,	PUNCT
gp-371	69	9	conference	conference	NOUN
gp-371	69	10	proceedings	proceeding	NOUN
gp-371	69	11	,	,	PUNCT
gp-371	69	12	and	and	CCONJ
gp-371	69	13	books	book	NOUN
gp-371	69	14	published	publish	VERB
gp-371	69	15	between	between	ADP
gp-371	69	16	2020	2020	NUM
gp-371	69	17	and	and	CCONJ
gp-371	69	18	2025	2025	NUM
gp-371	69	19	to	to	PART
gp-371	69	20	ensure	ensure	VERB
gp-371	69	21	currency	currency	NOUN
gp-371	69	22	and	and	CCONJ
gp-371	69	23	relevance	relevance	NOUN
gp-371	69	24	.	.	PUNCT
gp-371	70	1	selection	selection	NOUN
gp-371	70	2	criteria	criterion	NOUN
gp-371	70	3	for	for	ADP
gp-371	70	4	case	case	NOUN
gp-371	70	5	study	study	NOUN
gp-371	70	6	material	material	NOUN
gp-371	70	7	campaigns	campaign	NOUN
gp-371	70	8	selected	select	VERB
gp-371	70	9	for	for	ADP
gp-371	70	10	analysis	analysis	NOUN
gp-371	70	11	met	meet	VERB
gp-371	70	12	three	three	NUM
gp-371	70	13	inclusion	inclusion	NOUN
gp-371	70	14	criteria	criterion	NOUN
gp-371	70	15	:	:	PUNCT
gp-371	70	16	a	a	X
gp-371	70	17	)	)	PUNCT
gp-371	70	18	they	they	PRON
gp-371	70	19	demonstrated	demonstrate	VERB
gp-371	70	20	a	a	DET
gp-371	70	21	conscious	conscious	ADJ
gp-371	70	22	effort	effort	NOUN
gp-371	70	23	to	to	PART
gp-371	70	24	integrate	integrate	VERB
gp-371	70	25	emotional	emotional	ADJ
gp-371	70	26	stimuli	stimulus	NOUN
gp-371	70	27	into	into	ADP
gp-371	70	28	the	the	DET
gp-371	70	29	marketing	marketing	NOUN
gp-371	70	30	design	design	NOUN
gp-371	70	31	.	.	PUNCT
gp-371	71	1	b	b	X
gp-371	71	2	)	)	PUNCT
gp-371	71	3	they	they	PRON
gp-371	71	4	incorporated	incorporate	VERB
gp-371	71	5	sensory	sensory	ADJ
gp-371	71	6	elements	element	NOUN
gp-371	71	7	designed	design	VERB
gp-371	71	8	to	to	PART
gp-371	71	9	capture	capture	VERB
gp-371	71	10	and	and	CCONJ
gp-371	71	11	hold	hold	VERB
gp-371	71	12	audience	audience	NOUN
gp-371	71	13	attention	attention	NOUN
gp-371	71	14	.	.	PUNCT
gp-371	72	1	c	c	X
gp-371	72	2	)	)	PUNCT
gp-371	72	3	they	they	PRON
gp-371	72	4	showed	show	VERB
gp-371	72	5	clear	clear	ADJ
gp-371	72	6	alignment	alignment	NOUN
gp-371	72	7	between	between	ADP
gp-371	72	8	brand	brand	NOUN
gp-371	72	9	values	value	NOUN
gp-371	72	10	and	and	CCONJ
gp-371	72	11	the	the	DET
gp-371	72	12	belief	belief	NOUN
gp-371	72	13	systems	system	NOUN
gp-371	72	14	of	of	ADP
gp-371	72	15	the	the	DET
gp-371	72	16	target	target	NOUN
gp-371	72	17	audience	audience	NOUN
gp-371	72	18	.	.	PUNCT
gp-371	73	1	analytical	analytical	ADJ
gp-371	73	2	framework	framework	NOUN
gp-371	73	3	thematic	thematic	ADJ
gp-371	73	4	content	content	NOUN
gp-371	73	5	analysis	analysis	NOUN
gp-371	73	6	(	(	PUNCT
gp-371	73	7	tca	tca	PROPN
gp-371	73	8	)	)	PUNCT
gp-371	73	9	as	as	SCONJ
gp-371	73	10	outlined	outline	VERB
gp-371	73	11	by	by	ADP
gp-371	73	12	braun	braun	NOUN
gp-371	73	13	and	and	CCONJ
gp-371	73	14	clarke	clarke	PROPN
gp-371	73	15	(	(	PUNCT
gp-371	73	16	2006	2006	NUM
gp-371	73	17	)	)	PUNCT
gp-371	73	18	was	be	AUX
gp-371	73	19	applied	apply	VERB
gp-371	73	20	.	.	PUNCT
gp-371	74	1	this	this	DET
gp-371	74	2	method	method	NOUN
gp-371	74	3	allowed	allow	VERB
gp-371	74	4	identification	identification	NOUN
gp-371	74	5	and	and	CCONJ
gp-371	74	6	interpretation	interpretation	NOUN
gp-371	74	7	of	of	ADP
gp-371	74	8	recurring	recur	VERB
gp-371	74	9	patterns	pattern	NOUN
gp-371	74	10	within	within	ADP
gp-371	74	11	qualitative	qualitative	ADJ
gp-371	74	12	data	datum	NOUN
gp-371	74	13	.	.	PUNCT
gp-371	75	1	the	the	DET
gp-371	75	2	coding	code	VERB
gp-371	75	3	process	process	NOUN
gp-371	75	4	followed	follow	VERB
gp-371	75	5	six	six	NUM
gp-371	75	6	steps	step	NOUN
gp-371	75	7	:	:	PUNCT
gp-371	75	8	a	a	X
gp-371	75	9	)	)	PUNCT
gp-371	75	10	familiarization	familiarization	NOUN
gp-371	75	11	:	:	PUNCT
gp-371	75	12	repeatedly	repeatedly	ADV
gp-371	75	13	reading	read	VERB
gp-371	75	14	campaign	campaign	NOUN
gp-371	75	15	materials	material	NOUN
gp-371	75	16	to	to	PART
gp-371	75	17	identify	identify	VERB
gp-371	75	18	emerging	emerge	VERB
gp-371	75	19	ideas	idea	NOUN
gp-371	75	20	.	.	PUNCT
gp-371	76	1	b	b	X
gp-371	76	2	)	)	PUNCT
gp-371	76	3	initial	initial	ADJ
gp-371	76	4	coding	coding	NOUN
gp-371	76	5	:	:	PUNCT
gp-371	76	6	assigning	assign	VERB
gp-371	76	7	labels	label	NOUN
gp-371	76	8	to	to	ADP
gp-371	76	9	relevant	relevant	ADJ
gp-371	76	10	features	feature	NOUN
gp-371	76	11	of	of	ADP
gp-371	76	12	the	the	DET
gp-371	76	13	data	datum	NOUN
gp-371	76	14	(	(	PUNCT
gp-371	76	15	e.g.	e.g.	ADV
gp-371	76	16	,	,	PUNCT
gp-371	76	17	empathy	empathy	NOUN
gp-371	76	18	in	in	ADP
gp-371	76	19	messaging	messaging	NOUN
gp-371	76	20	,	,	PUNCT
gp-371	76	21	multi	multi	ADJ
gp-371	76	22	-	-	ADJ
gp-371	76	23	sensory	sensory	ADJ
gp-371	76	24	cues	cue	NOUN
gp-371	76	25	,	,	PUNCT
gp-371	76	26	csr	csr	NOUN
gp-371	76	27	alignment	alignment	NOUN
gp-371	76	28	)	)	PUNCT
gp-371	76	29	.	.	PUNCT
gp-371	77	1	c	c	X
gp-371	77	2	)	)	PUNCT
gp-371	77	3	theme	theme	NOUN
gp-371	77	4	development	development	NOUN
gp-371	77	5	:	:	PUNCT
gp-371	77	6	grouping	group	VERB
gp-371	77	7	codes	code	NOUN
gp-371	77	8	into	into	ADP
gp-371	77	9	potential	potential	ADJ
gp-371	77	10	themes	theme	NOUN
gp-371	77	11	aligned	align	VERB
gp-371	77	12	with	with	ADP
gp-371	77	13	the	the	DET
gp-371	77	14	framework	framework	NOUN
gp-371	77	15	’s	’s	PART
gp-371	77	16	conceptual	conceptual	ADJ
gp-371	77	17	pillars	pillar	NOUN
gp-371	77	18	.	.	PUNCT
gp-371	78	1	d	d	X
gp-371	78	2	)	)	PUNCT
gp-371	78	3	theme	theme	NOUN
gp-371	78	4	review	review	NOUN
gp-371	78	5	:	:	PUNCT
gp-371	78	6	assessing	assess	VERB
gp-371	78	7	coherence	coherence	NOUN
gp-371	78	8	and	and	CCONJ
gp-371	78	9	eliminating	eliminate	VERB
gp-371	78	10	redundancies	redundancy	NOUN
gp-371	78	11	.	.	PUNCT
gp-371	79	1	e	e	X
gp-371	79	2	)	)	PUNCT
gp-371	79	3	theme	theme	NOUN
gp-371	79	4	definition	definition	NOUN
gp-371	79	5	:	:	PUNCT
gp-371	79	6	assigning	assign	VERB
gp-371	79	7	clear	clear	ADJ
gp-371	79	8	operational	operational	ADJ
gp-371	79	9	definitions	definition	NOUN
gp-371	79	10	to	to	ADP
gp-371	79	11	each	each	DET
gp-371	79	12	theme	theme	NOUN
gp-371	79	13	.	.	PUNCT
gp-371	80	1	f	f	X
gp-371	80	2	)	)	PUNCT
gp-371	80	3	reporting	reporting	NOUN
gp-371	80	4	:	:	PUNCT
gp-371	80	5	organizing	organize	VERB
gp-371	80	6	findings	finding	NOUN
gp-371	80	7	for	for	ADP
gp-371	80	8	presentation	presentation	NOUN
gp-371	80	9	in	in	ADP
gp-371	80	10	the	the	DET
gp-371	80	11	results	result	NOUN
gp-371	80	12	and	and	CCONJ
gp-371	80	13	discussion	discussion	NOUN
gp-371	80	14	sections	section	NOUN
gp-371	80	15	.	.	PUNCT
gp-371	81	1	variables	variable	NOUN
gp-371	81	2	and	and	CCONJ
gp-371	81	3	constructs	construct	VERB
gp-371	81	4	table	table	NOUN
gp-371	81	5	1	1	NUM
gp-371	81	6	presents	present	VERB
gp-371	81	7	key	key	ADJ
gp-371	81	8	constructs	construct	NOUN
gp-371	81	9	with	with	ADP
gp-371	81	10	operational	operational	ADJ
gp-371	81	11	definitions	definition	NOUN
gp-371	81	12	and	and	CCONJ
gp-371	81	13	indicators	indicator	NOUN
gp-371	81	14	for	for	ADP
gp-371	81	15	thematic	thematic	ADJ
gp-371	81	16	analysis	analysis	NOUN
gp-371	81	17	.	.	PUNCT
gp-371	82	1	table	table	NOUN
gp-371	82	2	1	1	NUM
gp-371	82	3	:	:	PUNCT
gp-371	82	4	constructs	construct	NOUN
gp-371	82	5	and	and	CCONJ
gp-371	82	6	operational	operational	ADJ
gp-371	82	7	definitions	definition	NOUN
gp-371	82	8	in	in	ADP
gp-371	82	9	the	the	DET
gp-371	82	10	case	case	NOUN
gp-371	82	11	study	study	NOUN
gp-371	82	12	construct	construct	VERB
gp-371	82	13	operational	operational	ADJ
gp-371	82	14	definition	definition	NOUN
gp-371	82	15	indicators	indicator	NOUN
gp-371	82	16	in	in	ADP
gp-371	82	17	case	case	NOUN
gp-371	82	18	study	study	NOUN
gp-371	82	19	emotional	emotional	ADJ
gp-371	82	20	storytelling	storytelle	VERB
gp-371	82	21	the	the	DET
gp-371	82	22	use	use	NOUN
gp-371	82	23	of	of	ADP
gp-371	82	24	narratives	narrative	NOUN
gp-371	82	25	to	to	PART
gp-371	82	26	evoke	evoke	VERB
gp-371	82	27	specific	specific	ADJ
gp-371	82	28	emotions	emotion	NOUN
gp-371	82	29	and	and	CCONJ
gp-371	82	30	create	create	VERB
gp-371	82	31	associative	associative	ADJ
gp-371	82	32	links	link	NOUN
gp-371	82	33	between	between	ADP
gp-371	82	34	brand	brand	NOUN
gp-371	82	35	and	and	CCONJ
gp-371	82	36	audience	audience	NOUN
gp-371	82	37	narrative	narrative	NOUN
gp-371	82	38	arcs	arc	NOUN
gp-371	82	39	,	,	PUNCT
gp-371	82	40	character	character	NOUN
gp-371	82	41	-	-	PUNCT
gp-371	82	42	based	base	VERB
gp-371	82	43	messaging	messaging	NOUN
gp-371	82	44	,	,	PUNCT
gp-371	82	45	aspirational	aspirational	ADJ
gp-371	82	46	themes	theme	NOUN
gp-371	82	47	sensory	sensory	ADJ
gp-371	82	48	design	design	VERB
gp-371	82	49	the	the	DET
gp-371	82	50	integration	integration	NOUN
gp-371	82	51	of	of	ADP
gp-371	82	52	visual	visual	ADJ
gp-371	82	53	,	,	PUNCT
gp-371	82	54	tactile	tactile	ADJ
gp-371	82	55	,	,	PUNCT
gp-371	82	56	and	and	CCONJ
gp-371	82	57	spatial	spatial	ADJ
gp-371	82	58	elements	element	NOUN
gp-371	82	59	to	to	PART
gp-371	82	60	sustain	sustain	VERB
gp-371	82	61	attention	attention	NOUN
gp-371	82	62	and	and	CCONJ
gp-371	82	63	enhance	enhance	VERB
gp-371	82	64	recall	recall	NOUN
gp-371	82	65	color	color	NOUN
gp-371	82	66	schemes	scheme	NOUN
gp-371	82	67	,	,	PUNCT
gp-371	82	68	textures	texture	NOUN
gp-371	82	69	,	,	PUNCT
gp-371	82	70	spatial	spatial	ADJ
gp-371	82	71	layouts	layout	NOUN
gp-371	82	72	,	,	PUNCT
gp-371	82	73	lighting	lighting	NOUN
gp-371	82	74	value	value	NOUN
gp-371	82	75	alignment	alignment	NOUN
gp-371	82	76	congruence	congruence	NOUN
gp-371	82	77	between	between	ADP
gp-371	82	78	brand	brand	NOUN
gp-371	82	79	identity	identity	NOUN
gp-371	82	80	and	and	CCONJ
gp-371	82	81	audience	audience	NOUN
gp-371	82	82	moral	moral	ADJ
gp-371	82	83	/	/	SYM
gp-371	82	84	ethical	ethical	ADJ
gp-371	82	85	values	value	NOUN
gp-371	82	86	csr	csr	NOUN
gp-371	82	87	initiatives	initiative	NOUN
gp-371	82	88	,	,	PUNCT
gp-371	82	89	environmental	environmental	ADJ
gp-371	82	90	campaigns	campaign	NOUN
gp-371	82	91	,	,	PUNCT
gp-371	82	92	social	social	ADJ
gp-371	82	93	advocacy	advocacy	NOUN
gp-371	82	94	attention	attention	NOUN
gp-371	82	95	focus	focus	VERB
gp-371	82	96	the	the	DET
gp-371	82	97	deliberate	deliberate	ADJ
gp-371	82	98	direction	direction	NOUN
gp-371	82	99	of	of	ADP
gp-371	82	100	audience	audience	NOUN
gp-371	82	101	attention	attention	NOUN
gp-371	82	102	toward	toward	ADP
gp-371	82	103	a	a	DET
gp-371	82	104	key	key	ADJ
gp-371	82	105	brand	brand	NOUN
gp-371	82	106	message	message	NOUN
gp-371	82	107	visual	visual	ADJ
gp-371	82	108	focal	focal	ADJ
gp-371	82	109	points	point	NOUN
gp-371	82	110	,	,	PUNCT
gp-371	82	111	interactive	interactive	ADJ
gp-371	82	112	elements	element	NOUN
gp-371	82	113	ethical	ethical	ADJ
gp-371	82	114	persuasion	persuasion	NOUN
gp-371	82	115	use	use	NOUN
gp-371	82	116	of	of	ADP
gp-371	82	117	influence	influence	NOUN
gp-371	82	118	techniques	technique	NOUN
gp-371	82	119	that	that	PRON
gp-371	82	120	respect	respect	VERB
gp-371	82	121	audience	audience	NOUN
gp-371	82	122	autonomy	autonomy	NOUN
gp-371	82	123	and	and	CCONJ
gp-371	82	124	avoid	avoid	VERB
gp-371	82	125	manipulation	manipulation	NOUN
gp-371	82	126	transparency	transparency	NOUN
gp-371	82	127	,	,	PUNCT
gp-371	82	128	authenticity	authenticity	NOUN
gp-371	82	129	,	,	PUNCT
gp-371	82	130	alignment	alignment	NOUN
gp-371	82	131	with	with	ADP
gp-371	82	132	factual	factual	ADJ
gp-371	82	133	evidence	evidence	NOUN
gp-371	82	134	emotional	emotional	ADJ
gp-371	82	135	attention	attention	NOUN
gp-371	82	136	management	management	NOUN
gp-371	82	137	in	in	ADP
gp-371	82	138	modern	modern	ADJ
gp-371	82	139	marketing	marketing	NOUN
gp-371	82	140	:	:	PUNCT
gp-371	82	141	a	a	DET
gp-371	82	142	strategic	strategic	ADJ
gp-371	82	143	visualization	visualization	NOUN
gp-371	82	144	framework	framework	NOUN
gp-371	82	145	1965	1965	NUM
gp-371	82	146	methodological	methodological	ADJ
gp-371	82	147	framework	framework	NOUN
gp-371	82	148	diagram	diagram	NOUN
gp-371	82	149	figure	figure	NOUN
gp-371	82	150	2	2	NUM
gp-371	82	151	illustrates	illustrate	VERB
gp-371	82	152	the	the	DET
gp-371	82	153	stepwise	stepwise	ADJ
gp-371	82	154	methodological	methodological	ADJ
gp-371	82	155	process	process	NOUN
gp-371	82	156	used	use	VERB
gp-371	82	157	in	in	ADP
gp-371	82	158	this	this	DET
gp-371	82	159	research	research	NOUN
gp-371	82	160	,	,	PUNCT
gp-371	82	161	integrating	integrate	VERB
gp-371	82	162	data	datum	NOUN
gp-371	82	163	sources	source	NOUN
gp-371	82	164	,	,	PUNCT
gp-371	82	165	thematic	thematic	ADJ
gp-371	82	166	analysis	analysis	NOUN
gp-371	82	167	,	,	PUNCT
gp-371	82	168	and	and	CCONJ
gp-371	82	169	case	case	NOUN
gp-371	82	170	-	-	PUNCT
gp-371	82	171	specific	specific	ADJ
gp-371	82	172	interpretation	interpretation	NOUN
gp-371	82	173	.	.	PUNCT
gp-371	83	1	figure	figure	NOUN
gp-371	83	2	2	2	NUM
gp-371	83	3	:	:	PUNCT
gp-371	83	4	methodological	methodological	ADJ
gp-371	83	5	framework	framework	NOUN
gp-371	83	6	for	for	ADP
gp-371	83	7	the	the	DET
gp-371	83	8	case	case	NOUN
gp-371	83	9	study	study	NOUN
gp-371	83	10	ethical	ethical	ADJ
gp-371	83	11	considerations	consideration	NOUN
gp-371	83	12	because	because	SCONJ
gp-371	83	13	all	all	DET
gp-371	83	14	data	datum	NOUN
gp-371	83	15	utilized	utilize	VERB
gp-371	83	16	in	in	ADP
gp-371	83	17	this	this	DET
gp-371	83	18	study	study	NOUN
gp-371	83	19	were	be	AUX
gp-371	83	20	drawn	draw	VERB
gp-371	83	21	from	from	ADP
gp-371	83	22	publicly	publicly	ADV
gp-371	83	23	available	available	ADJ
gp-371	83	24	sources	source	NOUN
gp-371	83	25	,	,	PUNCT
gp-371	83	26	ethical	ethical	ADJ
gp-371	83	27	considerations	consideration	NOUN
gp-371	83	28	remained	remain	VERB
gp-371	83	29	central	central	ADJ
gp-371	83	30	.	.	PUNCT
gp-371	84	1	speculation	speculation	NOUN
gp-371	84	2	about	about	ADP
gp-371	84	3	intent	intent	NOUN
gp-371	84	4	was	be	AUX
gp-371	84	5	avoided	avoid	VERB
gp-371	84	6	,	,	PUNCT
gp-371	84	7	with	with	ADP
gp-371	84	8	analysis	analysis	NOUN
gp-371	84	9	limited	limit	VERB
gp-371	84	10	to	to	ADP
gp-371	84	11	verifiable	verifiable	ADJ
gp-371	84	12	outcomes	outcome	NOUN
gp-371	84	13	and	and	CCONJ
gp-371	84	14	documented	document	VERB
gp-371	84	15	statements	statement	NOUN
gp-371	84	16	.	.	PUNCT
gp-371	85	1	moreover	moreover	ADV
gp-371	85	2	,	,	PUNCT
gp-371	85	3	since	since	SCONJ
gp-371	85	4	ethical	ethical	ADJ
gp-371	85	5	persuasion	persuasion	NOUN
gp-371	85	6	lies	lie	VERB
gp-371	85	7	at	at	ADP
gp-371	85	8	the	the	DET
gp-371	85	9	framework	framework	NOUN
gp-371	85	10	's	's	PART
gp-371	85	11	core	core	NOUN
gp-371	85	12	,	,	PUNCT
gp-371	85	13	the	the	DET
gp-371	85	14	research	research	NOUN
gp-371	85	15	design	design	NOUN
gp-371	85	16	aligns	align	VERB
gp-371	85	17	epistemologically	epistemologically	ADV
gp-371	85	18	with	with	ADP
gp-371	85	19	the	the	DET
gp-371	85	20	subject	subject	ADJ
gp-371	85	21	matter	matter	NOUN
gp-371	85	22	(	(	PUNCT
gp-371	85	23	du	du	NOUN
gp-371	85	24	plessis	plessis	NOUN
gp-371	85	25	,	,	PUNCT
gp-371	85	26	2011	2011	NUM
gp-371	85	27	)	)	PUNCT
gp-371	85	28	.	.	PUNCT
gp-371	86	1	methodological	methodological	ADJ
gp-371	86	2	limitations	limitation	NOUN
gp-371	86	3	as	as	ADP
gp-371	86	4	a	a	DET
gp-371	86	5	single	single	ADJ
gp-371	86	6	-	-	PUNCT
gp-371	86	7	case	case	NOUN
gp-371	86	8	analysis	analysis	NOUN
gp-371	86	9	,	,	PUNCT
gp-371	86	10	this	this	DET
gp-371	86	11	research	research	NOUN
gp-371	86	12	offers	offer	VERB
gp-371	86	13	contextually	contextually	ADV
gp-371	86	14	rich	rich	ADJ
gp-371	86	15	insights	insight	NOUN
gp-371	86	16	but	but	CCONJ
gp-371	86	17	is	be	AUX
gp-371	86	18	not	not	PART
gp-371	86	19	necessarily	necessarily	ADV
gp-371	86	20	generalizable	generalizable	ADJ
gp-371	86	21	across	across	ADP
gp-371	86	22	all	all	DET
gp-371	86	23	industries	industry	NOUN
gp-371	86	24	or	or	CCONJ
gp-371	86	25	markets	market	NOUN
gp-371	86	26	.	.	PUNCT
gp-371	87	1	while	while	SCONJ
gp-371	87	2	campaigns	campaign	NOUN
gp-371	87	3	provide	provide	VERB
gp-371	87	4	clear	clear	ADJ
gp-371	87	5	illustrations	illustration	NOUN
gp-371	87	6	of	of	ADP
gp-371	87	7	emotional	emotional	ADJ
gp-371	87	8	attention	attention	NOUN
gp-371	87	9	management	management	NOUN
gp-371	87	10	,	,	PUNCT
gp-371	87	11	further	far	ADV
gp-371	87	12	empirical	empirical	ADJ
gp-371	87	13	validation	validation	NOUN
gp-371	87	14	is	be	AUX
gp-371	87	15	needed	need	VERB
gp-371	87	16	across	across	ADP
gp-371	87	17	diverse	diverse	ADJ
gp-371	87	18	cultural	cultural	ADJ
gp-371	87	19	and	and	CCONJ
gp-371	87	20	sectoral	sectoral	ADJ
gp-371	87	21	contexts	contexts	NOUN
gp-371	87	22	.	.	PUNCT
gp-371	88	1	the	the	DET
gp-371	88	2	absence	absence	NOUN
gp-371	88	3	of	of	ADP
gp-371	88	4	stakeholder	stakeholder	NOUN
gp-371	88	5	interviews	interview	NOUN
gp-371	88	6	limits	limit	VERB
gp-371	88	7	triangulation	triangulation	NOUN
gp-371	88	8	between	between	ADP
gp-371	88	9	case	case	NOUN
gp-371	88	10	materials	material	NOUN
gp-371	88	11	and	and	CCONJ
gp-371	88	12	audience	audience	NOUN
gp-371	88	13	perspectives	perspective	NOUN
gp-371	88	14	.	.	PUNCT
gp-371	89	1	however	however	ADV
gp-371	89	2	,	,	PUNCT
gp-371	89	3	the	the	DET
gp-371	89	4	depth	depth	NOUN
gp-371	89	5	of	of	ADP
gp-371	89	6	documentary	documentary	NOUN
gp-371	89	7	evidence	evidence	NOUN
gp-371	89	8	provides	provide	VERB
gp-371	89	9	sufficient	sufficient	ADJ
gp-371	89	10	validity	validity	NOUN
gp-371	89	11	for	for	ADP
gp-371	89	12	this	this	DET
gp-371	89	13	study	study	NOUN
gp-371	89	14	's	's	PART
gp-371	89	15	scope	scope	NOUN
gp-371	89	16	(	(	PUNCT
gp-371	89	17	creswell	creswell	PROPN
gp-371	89	18	,	,	PUNCT
gp-371	89	19	2013	2013	NUM
gp-371	89	20	)	)	PUNCT
gp-371	89	21	.	.	PUNCT
gp-371	90	1	result	result	NOUN
gp-371	90	2	and	and	CCONJ
gp-371	90	3	discussion	discussion	VERB
gp-371	90	4	the	the	DET
gp-371	90	5	case	case	NOUN
gp-371	90	6	study	study	NOUN
gp-371	90	7	analysis	analysis	NOUN
gp-371	90	8	of	of	ADP
gp-371	90	9	the	the	DET
gp-371	90	10	strategic	strategic	ADJ
gp-371	90	11	visualization	visualization	NOUN
gp-371	90	12	framework	framework	NOUN
gp-371	90	13	yielded	yield	VERB
gp-371	90	14	findings	finding	NOUN
gp-371	90	15	illuminating	illuminate	VERB
gp-371	90	16	the	the	DET
gp-371	90	17	interplay	interplay	NOUN
gp-371	90	18	among	among	ADP
gp-371	90	19	emotional	emotional	ADJ
gp-371	90	20	storytelling	storytelling	NOUN
gp-371	90	21	,	,	PUNCT
gp-371	90	22	sensory	sensory	ADJ
gp-371	90	23	design	design	NOUN
gp-371	90	24	,	,	PUNCT
gp-371	90	25	and	and	CCONJ
gp-371	90	26	value	value	NOUN
gp-371	90	27	alignment	alignment	NOUN
gp-371	90	28	in	in	ADP
gp-371	90	29	marketing	marketing	NOUN
gp-371	90	30	outcomes	outcome	NOUN
gp-371	90	31	.	.	PUNCT
gp-371	91	1	across	across	ADP
gp-371	91	2	multiple	multiple	ADJ
gp-371	91	3	campaigns	campaign	NOUN
gp-371	91	4	and	and	CCONJ
gp-371	91	5	contexts	context	NOUN
gp-371	91	6	—	—	PUNCT
gp-371	91	7	including	include	VERB
gp-371	91	8	trade	trade	NOUN
gp-371	91	9	shows	show	NOUN
gp-371	91	10	,	,	PUNCT
gp-371	91	11	csr	csr	NOUN
gp-371	91	12	partnerships	partnership	NOUN
gp-371	91	13	,	,	PUNCT
gp-371	91	14	sustainability	sustainability	NOUN
gp-371	91	15	forums	forum	NOUN
gp-371	91	16	,	,	PUNCT
gp-371	91	17	and	and	CCONJ
gp-371	91	18	international	international	ADJ
gp-371	91	19	conference	conference	NOUN
gp-371	91	20	presentations	presentation	NOUN
gp-371	91	21	—	—	PUNCT
gp-371	91	22	the	the	DET
gp-371	91	23	deliberate	deliberate	ADJ
gp-371	91	24	emotional	emotional	ADJ
gp-371	91	25	attention	attention	NOUN
gp-371	91	26	management	management	NOUN
gp-371	91	27	in	in	ADP
gp-371	91	28	modern	modern	ADJ
gp-371	91	29	marketing	marketing	NOUN
gp-371	91	30	:	:	PUNCT
gp-371	91	31	a	a	DET
gp-371	91	32	strategic	strategic	ADJ
gp-371	91	33	visualization	visualization	NOUN
gp-371	91	34	framework	framework	NOUN
gp-371	91	35	1966	1966	NUM
gp-371	91	36	application	application	NOUN
gp-371	91	37	of	of	ADP
gp-371	91	38	emotional	emotional	ADJ
gp-371	91	39	attention	attention	NOUN
gp-371	91	40	management	management	NOUN
gp-371	91	41	principles	principle	NOUN
gp-371	91	42	resulted	result	VERB
gp-371	91	43	in	in	ADP
gp-371	91	44	enhanced	enhanced	ADJ
gp-371	91	45	attention	attention	NOUN
gp-371	91	46	,	,	PUNCT
gp-371	91	47	favorable	favorable	ADJ
gp-371	91	48	brand	brand	NOUN
gp-371	91	49	loyalty	loyalty	NOUN
gp-371	91	50	,	,	PUNCT
gp-371	91	51	and	and	CCONJ
gp-371	91	52	perceived	perceive	VERB
gp-371	91	53	authenticity	authenticity	NOUN
gp-371	91	54	among	among	ADP
gp-371	91	55	audiences	audience	NOUN
gp-371	91	56	.	.	PUNCT
gp-371	92	1	the	the	DET
gp-371	92	2	results	result	NOUN
gp-371	92	3	support	support	VERB
gp-371	92	4	longstanding	longstande	VERB
gp-371	92	5	literature	literature	NOUN
gp-371	92	6	claims	claim	NOUN
gp-371	92	7	:	:	PUNCT
gp-371	92	8	when	when	SCONJ
gp-371	92	9	messages	message	NOUN
gp-371	92	10	resonate	resonate	VERB
gp-371	92	11	emotionally	emotionally	ADV
gp-371	92	12	with	with	ADP
gp-371	92	13	target	target	NOUN
gp-371	92	14	audiences	audience	NOUN
gp-371	92	15	,	,	PUNCT
gp-371	92	16	are	be	AUX
gp-371	92	17	situated	situate	VERB
gp-371	92	18	in	in	ADP
gp-371	92	19	engaging	engage	VERB
gp-371	92	20	sensory	sensory	ADJ
gp-371	92	21	environments	environment	NOUN
gp-371	92	22	,	,	PUNCT
gp-371	92	23	and	and	CCONJ
gp-371	92	24	align	align	VERB
gp-371	92	25	with	with	ADP
gp-371	92	26	receivers	receiver	NOUN
gp-371	92	27	’	'	PUNCT
gp-371	92	28	personal	personal	ADJ
gp-371	92	29	or	or	CCONJ
gp-371	92	30	organizational	organizational	ADJ
gp-371	92	31	values	value	NOUN
gp-371	92	32	,	,	PUNCT
gp-371	92	33	they	they	PRON
gp-371	92	34	achieve	achieve	VERB
gp-371	92	35	superior	superior	ADJ
gp-371	92	36	acceptance	acceptance	NOUN
gp-371	92	37	(	(	PUNCT
gp-371	92	38	homburg	homburg	PROPN
gp-371	92	39	et	et	PROPN
gp-371	92	40	al	al	PROPN
gp-371	92	41	.	.	PROPN
gp-371	92	42	,	,	PUNCT
gp-371	92	43	2010	2010	NUM
gp-371	92	44	;	;	PUNCT
gp-371	92	45	bansal	bansal	NOUN
gp-371	92	46	et	et	PROPN
gp-371	92	47	al	al	PROPN
gp-371	92	48	.	.	PROPN
gp-371	92	49	,	,	PUNCT
gp-371	92	50	2025	2025	NUM
gp-371	92	51	)	)	PUNCT
gp-371	92	52	.	.	PUNCT
gp-371	93	1	this	this	DET
gp-371	93	2	study	study	NOUN
gp-371	93	3	,	,	PUNCT
gp-371	93	4	however	however	ADV
gp-371	93	5	,	,	PUNCT
gp-371	93	6	extends	extend	VERB
gp-371	93	7	those	those	DET
gp-371	93	8	insights	insight	NOUN
gp-371	93	9	by	by	ADP
gp-371	93	10	demonstrating	demonstrate	VERB
gp-371	93	11	that	that	SCONJ
gp-371	93	12	while	while	SCONJ
gp-371	93	13	these	these	DET
gp-371	93	14	three	three	NUM
gp-371	93	15	pillars	pillar	NOUN
gp-371	93	16	have	have	AUX
gp-371	93	17	been	be	AUX
gp-371	93	18	argued	argue	VERB
gp-371	93	19	for	for	ADP
gp-371	93	20	individually	individually	ADV
gp-371	93	21	,	,	PUNCT
gp-371	93	22	their	their	PRON
gp-371	93	23	combined	combine	VERB
gp-371	93	24	application	application	NOUN
gp-371	93	25	produces	produce	VERB
gp-371	93	26	optimal	optimal	ADJ
gp-371	93	27	effects	effect	NOUN
gp-371	93	28	.	.	PUNCT
gp-371	94	1	strategic	strategic	ADJ
gp-371	94	2	pillars	pillar	NOUN
gp-371	94	3	performance	performance	NOUN
gp-371	94	4	in	in	ADP
gp-371	94	5	campaigns	campaign	NOUN
gp-371	94	6	thematic	thematic	ADJ
gp-371	94	7	content	content	NOUN
gp-371	94	8	analysis	analysis	NOUN
gp-371	94	9	revealed	reveal	VERB
gp-371	94	10	that	that	SCONJ
gp-371	94	11	:	:	PUNCT
gp-371	94	12	a	a	X
gp-371	94	13	)	)	PUNCT
gp-371	94	14	emotional	emotional	ADJ
gp-371	94	15	storytelling	storytelling	NOUN
gp-371	94	16	,	,	PUNCT
gp-371	94	17	for	for	ADP
gp-371	94	18	example	example	NOUN
gp-371	94	19	,	,	PUNCT
gp-371	94	20	finds	find	VERB
gp-371	94	21	resonance	resonance	NOUN
gp-371	94	22	precisely	precisely	ADV
gp-371	94	23	when	when	SCONJ
gp-371	94	24	the	the	DET
gp-371	94	25	service	service	NOUN
gp-371	94	26	offered	offer	VERB
gp-371	94	27	is	be	AUX
gp-371	94	28	one	one	NUM
gp-371	94	29	of	of	ADP
gp-371	94	30	those	those	DET
gp-371	94	31	abstract	abstract	ADJ
gp-371	94	32	or	or	CCONJ
gp-371	94	33	technically	technically	ADV
gp-371	94	34	inclined	incline	VERB
gp-371	94	35	,	,	PUNCT
gp-371	94	36	such	such	ADJ
gp-371	94	37	as	as	ADP
gp-371	94	38	freight	freight	NOUN
gp-371	94	39	logistics	logistic	NOUN
gp-371	94	40	.	.	PUNCT
gp-371	95	1	invented	invent	VERB
gp-371	95	2	stories	story	NOUN
gp-371	95	3	treat	treat	VERB
gp-371	95	4	services	service	NOUN
gp-371	95	5	as	as	ADP
gp-371	95	6	something	something	PRON
gp-371	95	7	that	that	PRON
gp-371	95	8	allows	allow	VERB
gp-371	95	9	cultural	cultural	ADJ
gp-371	95	10	exchange	exchange	NOUN
gp-371	95	11	,	,	PUNCT
gp-371	95	12	sustainability	sustainability	NOUN
gp-371	95	13	,	,	PUNCT
gp-371	95	14	and	and	CCONJ
gp-371	95	15	social	social	ADJ
gp-371	95	16	bonding	bonding	NOUN
gp-371	95	17	.	.	PUNCT
gp-371	96	1	in	in	ADP
gp-371	96	2	this	this	DET
gp-371	96	3	recontextualization	recontextualization	NOUN
gp-371	96	4	,	,	PUNCT
gp-371	96	5	the	the	DET
gp-371	96	6	audience	audience	NOUN
gp-371	96	7	perceives	perceive	VERB
gp-371	96	8	services	service	NOUN
gp-371	96	9	from	from	ADP
gp-371	96	10	a	a	DET
gp-371	96	11	relational	relational	ADJ
gp-371	96	12	perspective	perspective	NOUN
gp-371	96	13	rather	rather	ADV
gp-371	96	14	than	than	ADP
gp-371	96	15	a	a	DET
gp-371	96	16	transaction	transaction	NOUN
gp-371	96	17	.	.	PUNCT
gp-371	97	1	b	b	X
gp-371	97	2	)	)	PUNCT
gp-371	97	3	sensory	sensory	ADJ
gp-371	97	4	design	design	NOUN
gp-371	97	5	elements	element	NOUN
gp-371	97	6	,	,	PUNCT
gp-371	97	7	such	such	ADJ
gp-371	97	8	as	as	ADP
gp-371	97	9	the	the	DET
gp-371	97	10	choice	choice	NOUN
gp-371	97	11	of	of	ADP
gp-371	97	12	natural	natural	ADJ
gp-371	97	13	materials	material	NOUN
gp-371	97	14	,	,	PUNCT
gp-371	97	15	ambient	ambient	ADJ
gp-371	97	16	lighting	lighting	NOUN
gp-371	97	17	,	,	PUNCT
gp-371	97	18	floral	floral	ADJ
gp-371	97	19	arrangements	arrangement	NOUN
gp-371	97	20	,	,	PUNCT
gp-371	97	21	and	and	CCONJ
gp-371	97	22	open	open	VERB
gp-371	97	23	spatial	spatial	ADJ
gp-371	97	24	layouts	layout	NOUN
gp-371	97	25	,	,	PUNCT
gp-371	97	26	carry	carry	VERB
gp-371	97	27	great	great	ADJ
gp-371	97	28	significance	significance	NOUN
gp-371	97	29	primarily	primarily	ADV
gp-371	97	30	within	within	ADP
gp-371	97	31	physical	physical	ADJ
gp-371	97	32	event	event	NOUN
gp-371	97	33	spaces	space	VERB
gp-371	97	34	.	.	PUNCT
gp-371	98	1	needed	need	VERB
gp-371	98	2	for	for	ADP
gp-371	98	3	aesthetic	aesthetic	ADJ
gp-371	98	4	appeal	appeal	NOUN
gp-371	98	5	,	,	PUNCT
gp-371	98	6	these	these	DET
gp-371	98	7	elements	element	NOUN
gp-371	98	8	work	work	VERB
gp-371	98	9	as	as	ADP
gp-371	98	10	cognitive	cognitive	ADJ
gp-371	98	11	anchors	anchor	NOUN
gp-371	98	12	to	to	PART
gp-371	98	13	hold	hold	VERB
gp-371	98	14	one	one	PRON
gp-371	98	15	's	's	PART
gp-371	98	16	attention	attention	NOUN
gp-371	98	17	and	and	CCONJ
gp-371	98	18	foster	foster	ADJ
gp-371	98	19	recall	recall	NOUN
gp-371	98	20	.	.	PUNCT
gp-371	99	1	c	c	X
gp-371	99	2	)	)	PUNCT
gp-371	99	3	value	value	NOUN
gp-371	99	4	alignment	alignment	NOUN
gp-371	99	5	has	have	AUX
gp-371	99	6	become	become	VERB
gp-371	99	7	a	a	DET
gp-371	99	8	key	key	ADJ
gp-371	99	9	differentiator	differentiator	NOUN
gp-371	99	10	in	in	ADP
gp-371	99	11	these	these	DET
gp-371	99	12	advertising	advertising	NOUN
gp-371	99	13	campaigns	campaign	NOUN
gp-371	99	14	linked	link	VERB
gp-371	99	15	to	to	ADP
gp-371	99	16	csr	csr	NOUN
gp-371	99	17	,	,	PUNCT
gp-371	99	18	e.g.	e.g.	ADV
gp-371	99	19	,	,	PUNCT
gp-371	99	20	wwf	wwf	PROPN
gp-371	99	21	wildlife	wildlife	NOUN
gp-371	99	22	conservation	conservation	NOUN
gp-371	99	23	projects	project	NOUN
gp-371	99	24	.	.	PUNCT
gp-371	100	1	these	these	DET
gp-371	100	2	initiatives	initiative	NOUN
gp-371	100	3	created	create	VERB
gp-371	100	4	an	an	DET
gp-371	100	5	emotional	emotional	ADJ
gp-371	100	6	connection	connection	NOUN
gp-371	100	7	that	that	PRON
gp-371	100	8	transcended	transcend	VERB
gp-371	100	9	the	the	DET
gp-371	100	10	immediate	immediate	ADJ
gp-371	100	11	exchange	exchange	NOUN
gp-371	100	12	and	and	CCONJ
gp-371	100	13	reflected	reflect	VERB
gp-371	100	14	the	the	DET
gp-371	100	15	brand	brand	NOUN
gp-371	100	16	involvement	involvement	NOUN
gp-371	100	17	in	in	ADP
gp-371	100	18	larger	large	ADJ
gp-371	100	19	social	social	ADJ
gp-371	100	20	and	and	CCONJ
gp-371	100	21	environmental	environmental	ADJ
gp-371	100	22	narratives	narrative	NOUN
gp-371	100	23	.	.	PUNCT
gp-371	101	1	campaigns	campaign	NOUN
gp-371	101	2	involving	involve	VERB
gp-371	101	3	more	more	ADJ
gp-371	101	4	than	than	ADP
gp-371	101	5	one	one	NUM
gp-371	101	6	pillar	pillar	NOUN
gp-371	101	7	invariably	invariably	ADV
gp-371	101	8	outperformed	outperform	VERB
gp-371	101	9	campaigns	campaign	NOUN
gp-371	101	10	addressing	address	VERB
gp-371	101	11	just	just	ADV
gp-371	101	12	one	one	NUM
gp-371	101	13	or	or	CCONJ
gp-371	101	14	two	two	NUM
gp-371	101	15	pillars	pillar	NOUN
gp-371	101	16	,	,	PUNCT
gp-371	101	17	both	both	CCONJ
gp-371	101	18	in	in	ADP
gp-371	101	19	terms	term	NOUN
gp-371	101	20	of	of	ADP
gp-371	101	21	short	short	ADJ
gp-371	101	22	-	-	PUNCT
gp-371	101	23	term	term	NOUN
gp-371	101	24	engagement	engagement	NOUN
gp-371	101	25	and	and	CCONJ
gp-371	101	26	longer	long	ADJ
gp-371	101	27	-	-	PUNCT
gp-371	101	28	term	term	NOUN
gp-371	101	29	dimensions	dimension	NOUN
gp-371	101	30	of	of	ADP
gp-371	101	31	brand	brand	NOUN
gp-371	101	32	trust	trust	NOUN
gp-371	101	33	and	and	CCONJ
gp-371	101	34	loyalty	loyalty	NOUN
gp-371	101	35	.	.	PUNCT
gp-371	102	1	comparative	comparative	ADJ
gp-371	102	2	campaign	campaign	NOUN
gp-371	102	3	analysis	analysis	NOUN
gp-371	102	4	table	table	NOUN
gp-371	102	5	2	2	NUM
gp-371	102	6	provides	provide	VERB
gp-371	102	7	summary	summary	NOUN
gp-371	102	8	of	of	ADP
gp-371	102	9	strategic	strategic	ADJ
gp-371	102	10	emphasis	emphasis	NOUN
gp-371	102	11	,	,	PUNCT
gp-371	102	12	observed	observed	ADJ
gp-371	102	13	engagement	engagement	NOUN
gp-371	102	14	,	,	PUNCT
gp-371	102	15	and	and	CCONJ
gp-371	102	16	perceived	perceive	VERB
gp-371	102	17	authenticity	authenticity	NOUN
gp-371	102	18	scores	score	NOUN
gp-371	102	19	for	for	ADP
gp-371	102	20	each	each	DET
gp-371	102	21	major	major	ADJ
gp-371	102	22	campaign	campaign	NOUN
gp-371	102	23	analyzed	analyze	VERB
gp-371	102	24	.	.	PUNCT
gp-371	103	1	table	table	NOUN
gp-371	103	2	2	2	NUM
gp-371	103	3	.	.	PUNCT
gp-371	103	4	campaign	campaign	NOUN
gp-371	103	5	analysis	analysis	NOUN
gp-371	103	6	and	and	CCONJ
gp-371	103	7	outcomes	outcome	NOUN
gp-371	103	8	campaign	campaign	NOUN
gp-371	103	9	type	type	NOUN
gp-371	103	10	strategic	strategic	ADJ
gp-371	103	11	pillar	pillar	NOUN
gp-371	103	12	emphasis	emphasis	NOUN
gp-371	103	13	observed	observe	VERB
gp-371	103	14	audience	audience	NOUN
gp-371	103	15	engagement	engagement	NOUN
gp-371	103	16	reported	report	VERB
gp-371	103	17	brand	brand	NOUN
gp-371	103	18	loyalty	loyalty	NOUN
gp-371	103	19	impact	impact	NOUN
gp-371	103	20	perceived	perceive	VERB
gp-371	103	21	authenticity	authenticity	NOUN
gp-371	103	22	score	score	NOUN
gp-371	103	23	*	*	VERB
gp-371	103	24	logistics	logistic	NOUN
gp-371	103	25	trade	trade	NOUN
gp-371	103	26	show	show	NOUN
gp-371	103	27	(	(	PUNCT
gp-371	103	28	2021	2021	NUM
gp-371	103	29	)	)	PUNCT
gp-371	103	30	sensory	sensory	ADJ
gp-371	103	31	design	design	NOUN
gp-371	103	32	+	+	CCONJ
gp-371	103	33	emotional	emotional	ADJ
gp-371	103	34	storytelling	storytelle	VERB
gp-371	103	35	high	high	NOUN
gp-371	103	36	(	(	PUNCT
gp-371	103	37	↑	↑	NOUN
gp-371	103	38	dwell	dwell	PROPN
gp-371	103	39	time	time	NOUN
gp-371	103	40	by	by	ADP
gp-371	103	41	35	35	NUM
gp-371	103	42	%	%	NOUN
gp-371	103	43	)	)	PUNCT
gp-371	103	44	moderate	moderate	ADJ
gp-371	103	45	increase	increase	NOUN
gp-371	103	46	in	in	ADP
gp-371	103	47	repeat	repeat	NOUN
gp-371	103	48	contracts	contract	NOUN
gp-371	103	49	8.2	8.2	NUM
gp-371	103	50	/	/	SYM
gp-371	103	51	10	10	NUM
gp-371	103	52	wwf	wwf	NOUN
gp-371	103	53	wildlife	wildlife	NOUN
gp-371	103	54	conservation	conservation	NOUN
gp-371	103	55	(	(	PUNCT
gp-371	103	56	2021	2021	NUM
gp-371	103	57	)	)	PUNCT
gp-371	103	58	value	value	NOUN
gp-371	103	59	alignment	alignment	NOUN
gp-371	103	60	+	+	CCONJ
gp-371	103	61	emotional	emotional	ADJ
gp-371	103	62	storytelling	storytelling	NOUN
gp-371	103	63	very	very	ADV
gp-371	103	64	high	high	ADJ
gp-371	103	65	(	(	PUNCT
gp-371	103	66	↑	↑	X
gp-371	103	67	social	social	ADJ
gp-371	103	68	media	medium	NOUN
gp-371	103	69	shares	share	NOUN
gp-371	103	70	by	by	ADP
gp-371	103	71	52	52	NUM
gp-371	103	72	%	%	NOUN
gp-371	103	73	)	)	PUNCT
gp-371	103	74	significant	significant	ADJ
gp-371	103	75	longterm	longterm	ADJ
gp-371	103	76	csr	csr	NOUN
gp-371	103	77	partnerships	partnership	NOUN
gp-371	103	78	9.1	9.1	NUM
gp-371	103	79	/	/	SYM
gp-371	103	80	10	10	NUM
gp-371	103	81	sustainability	sustainability	NOUN
gp-371	103	82	forum	forum	NOUN
gp-371	103	83	(	(	PUNCT
gp-371	103	84	2022	2022	NUM
gp-371	103	85	)	)	PUNCT
gp-371	103	86	value	value	NOUN
gp-371	103	87	alignment	alignment	NOUN
gp-371	103	88	+	+	CCONJ
gp-371	103	89	sensory	sensory	ADJ
gp-371	103	90	design	design	NOUN
gp-371	103	91	moderate	moderate	ADJ
gp-371	103	92	(	(	PUNCT
gp-371	103	93	↑	↑	NOUN
gp-371	103	94	media	medium	NOUN
gp-371	103	95	coverage	coverage	NOUN
gp-371	103	96	by	by	ADP
gp-371	103	97	18	18	NUM
gp-371	103	98	%	%	NOUN
gp-371	103	99	)	)	PUNCT
gp-371	103	100	positive	positive	ADJ
gp-371	103	101	audience	audience	NOUN
gp-371	103	102	sentiment	sentiment	NOUN
gp-371	103	103	increase	increase	VERB
gp-371	103	104	8.5	8.5	NUM
gp-371	103	105	/	/	SYM
gp-371	103	106	10	10	NUM
gp-371	103	107	emotional	emotional	ADJ
gp-371	103	108	attention	attention	NOUN
gp-371	103	109	management	management	NOUN
gp-371	103	110	in	in	ADP
gp-371	103	111	modern	modern	ADJ
gp-371	103	112	marketing	marketing	NOUN
gp-371	103	113	:	:	PUNCT
gp-371	103	114	a	a	DET
gp-371	103	115	strategic	strategic	ADJ
gp-371	103	116	visualization	visualization	NOUN
gp-371	103	117	framework	framework	NOUN
gp-371	103	118	1967	1967	NUM
gp-371	103	119	u.s	u.s	PROPN
gp-371	103	120	.	.	PROPN
gp-371	103	121	conference	conference	NOUN
gp-371	103	122	keynote	keynote	NOUN
gp-371	103	123	(	(	PUNCT
gp-371	103	124	2025	2025	NUM
gp-371	103	125	)	)	PUNCT
gp-371	103	126	emotional	emotional	ADJ
gp-371	103	127	storytelling	storytelling	NOUN
gp-371	103	128	(	(	PUNCT
gp-371	103	129	primary	primary	ADJ
gp-371	103	130	)	)	PUNCT
gp-371	103	131	+	+	NUM
gp-371	103	132	value	value	NOUN
gp-371	103	133	alignment	alignment	NOUN
gp-371	103	134	very	very	ADV
gp-371	103	135	high	high	ADJ
gp-371	103	136	(	(	PUNCT
gp-371	103	137	↑	↑	NOUN
gp-371	103	138	inquiries	inquiry	NOUN
gp-371	103	139	by	by	ADP
gp-371	103	140	47	47	NUM
gp-371	103	141	%	%	NOUN
gp-371	103	142	)	)	PUNCT
gp-371	103	143	positive	positive	ADJ
gp-371	103	144	feedback	feedback	NOUN
gp-371	103	145	in	in	ADP
gp-371	103	146	post	post	ADJ
gp-371	103	147	-	-	ADJ
gp-371	103	148	event	event	ADJ
gp-371	103	149	surveys	survey	NOUN
gp-371	103	150	8.9	8.9	NUM
gp-371	103	151	/	/	SYM
gp-371	103	152	10	10	NUM
gp-371	103	153	*	*	ADJ
gp-371	103	154	perceived	perceive	VERB
gp-371	103	155	authenticity	authenticity	NOUN
gp-371	103	156	score	score	NOUN
gp-371	103	157	derived	derive	VERB
gp-371	103	158	from	from	ADP
gp-371	103	159	qualitative	qualitative	ADJ
gp-371	103	160	coding	coding	NOUN
gp-371	103	161	of	of	ADP
gp-371	103	162	audience	audience	NOUN
gp-371	103	163	feedback	feedback	NOUN
gp-371	103	164	,	,	PUNCT
gp-371	103	165	scaled	scale	VERB
gp-371	103	166	1–10	1–10	NOUN
gp-371	103	167	.	.	PUNCT
gp-371	104	1	table	table	NOUN
gp-371	104	2	2	2	NUM
gp-371	104	3	demonstrates	demonstrate	VERB
gp-371	104	4	that	that	SCONJ
gp-371	104	5	the	the	DET
gp-371	104	6	wwf	wwf	PROPN
gp-371	104	7	wildlife	wildlife	NOUN
gp-371	104	8	conservation	conservation	NOUN
gp-371	104	9	campaign	campaign	NOUN
gp-371	104	10	,	,	PUNCT
gp-371	104	11	through	through	ADP
gp-371	104	12	csr	csr	NOUN
gp-371	104	13	activation	activation	NOUN
gp-371	104	14	,	,	PUNCT
gp-371	104	15	earned	earn	VERB
gp-371	104	16	the	the	DET
gp-371	104	17	highest	high	ADJ
gp-371	104	18	perceived	perceive	VERB
gp-371	104	19	authenticity	authenticity	NOUN
gp-371	104	20	score	score	NOUN
gp-371	104	21	(	(	PUNCT
gp-371	104	22	9.1	9.1	NUM
gp-371	104	23	)	)	PUNCT
gp-371	104	24	and	and	CCONJ
gp-371	104	25	greatest	great	ADJ
gp-371	104	26	percentage	percentage	NOUN
gp-371	104	27	increase	increase	NOUN
gp-371	104	28	in	in	ADP
gp-371	104	29	engagement	engagement	NOUN
gp-371	104	30	(	(	PUNCT
gp-371	104	31	52	52	NUM
gp-371	104	32	%	%	NOUN
gp-371	104	33	)	)	PUNCT
gp-371	104	34	,	,	PUNCT
gp-371	104	35	clearly	clearly	ADV
gp-371	104	36	demonstrating	demonstrate	VERB
gp-371	104	37	csr	csr	NOUN
gp-371	104	38	-	-	ADJ
gp-371	104	39	associated	associated	ADJ
gp-371	104	40	value	value	NOUN
gp-371	104	41	alignment	alignment	NOUN
gp-371	104	42	's	's	PART
gp-371	104	43	power	power	NOUN
gp-371	104	44	when	when	SCONJ
gp-371	104	45	combined	combine	VERB
gp-371	104	46	with	with	ADP
gp-371	104	47	emotionally	emotionally	ADV
gp-371	104	48	gripping	gripping	ADJ
gp-371	104	49	narratives	narrative	NOUN
gp-371	104	50	.	.	PUNCT
gp-371	105	1	although	although	SCONJ
gp-371	105	2	the	the	DET
gp-371	105	3	logistics	logistic	NOUN
gp-371	105	4	trade	trade	NOUN
gp-371	105	5	show	show	NOUN
gp-371	105	6	successfully	successfully	ADV
gp-371	105	7	sustained	sustain	VERB
gp-371	105	8	attention	attention	NOUN
gp-371	105	9	through	through	ADP
gp-371	105	10	sensory	sensory	ADJ
gp-371	105	11	design	design	NOUN
gp-371	105	12	,	,	PUNCT
gp-371	105	13	perceived	perceive	VERB
gp-371	105	14	authenticity	authenticity	NOUN
gp-371	105	15	ratings	rating	NOUN
gp-371	105	16	were	be	AUX
gp-371	105	17	somewhat	somewhat	ADV
gp-371	105	18	lower	low	ADJ
gp-371	105	19	,	,	PUNCT
gp-371	105	20	implying	imply	VERB
gp-371	105	21	that	that	SCONJ
gp-371	105	22	environmental	environmental	ADJ
gp-371	105	23	cues	cue	NOUN
gp-371	105	24	have	have	VERB
gp-371	105	25	limitations	limitation	NOUN
gp-371	105	26	in	in	ADP
gp-371	105	27	instilling	instill	VERB
gp-371	105	28	deep	deep	ADJ
gp-371	105	29	trust	trust	NOUN
gp-371	105	30	without	without	ADP
gp-371	105	31	value	value	NOUN
gp-371	105	32	-	-	PUNCT
gp-371	105	33	laden	laden	NOUN
gp-371	105	34	storytelling	storytelling	NOUN
gp-371	105	35	.	.	PUNCT
gp-371	106	1	visualization	visualization	NOUN
gp-371	106	2	of	of	ADP
gp-371	106	3	comparative	comparative	ADJ
gp-371	106	4	performance	performance	NOUN
gp-371	106	5	figure	figure	NOUN
gp-371	106	6	3	3	NUM
gp-371	106	7	provides	provide	VERB
gp-371	106	8	graphical	graphical	ADJ
gp-371	106	9	representation	representation	NOUN
gp-371	106	10	of	of	ADP
gp-371	106	11	these	these	DET
gp-371	106	12	contrasts	contrast	NOUN
gp-371	106	13	,	,	PUNCT
gp-371	106	14	plotting	plot	VERB
gp-371	106	15	audience	audience	NOUN
gp-371	106	16	engagement	engagement	NOUN
gp-371	106	17	(	(	PUNCT
gp-371	106	18	percentage	percentage	NOUN
gp-371	106	19	increase	increase	NOUN
gp-371	106	20	)	)	PUNCT
gp-371	106	21	against	against	ADP
gp-371	106	22	perceived	perceive	VERB
gp-371	106	23	authenticity	authenticity	NOUN
gp-371	106	24	scores	score	NOUN
gp-371	106	25	for	for	ADP
gp-371	106	26	each	each	DET
gp-371	106	27	campaign	campaign	NOUN
gp-371	106	28	.	.	PUNCT
gp-371	107	1	figure	figure	NOUN
gp-371	107	2	3	3	NUM
gp-371	107	3	:	:	PUNCT
gp-371	107	4	campaign	campaign	NOUN
gp-371	107	5	performance	performance	NOUN
gp-371	107	6	comparison	comparison	NOUN
gp-371	107	7	visual	visual	ADJ
gp-371	107	8	comparison	comparison	NOUN
gp-371	107	9	reveals	reveal	VERB
gp-371	107	10	:	:	PUNCT
gp-371	107	11	a	a	X
gp-371	107	12	)	)	PUNCT
gp-371	107	13	the	the	DET
gp-371	107	14	2021	2021	NUM
gp-371	107	15	wwf	wwf	NOUN
gp-371	107	16	campaign	campaign	NOUN
gp-371	107	17	demonstrates	demonstrate	VERB
gp-371	107	18	how	how	SCONJ
gp-371	107	19	successful	successful	ADJ
gp-371	107	20	blending	blending	NOUN
gp-371	107	21	of	of	ADP
gp-371	107	22	emotional	emotional	ADJ
gp-371	107	23	storytelling	storytelling	NOUN
gp-371	107	24	and	and	CCONJ
gp-371	107	25	value	value	NOUN
gp-371	107	26	alignment	alignment	NOUN
gp-371	107	27	produces	produce	VERB
gp-371	107	28	success	success	NOUN
gp-371	107	29	across	across	ADP
gp-371	107	30	metrics	metric	NOUN
gp-371	107	31	.	.	PUNCT
gp-371	108	1	b	b	X
gp-371	108	2	)	)	PUNCT
gp-371	108	3	the	the	DET
gp-371	108	4	u.s	u.s	PROPN
gp-371	108	5	.	.	PROPN
gp-371	108	6	keynote	keynote	PROPN
gp-371	108	7	(	(	PUNCT
gp-371	108	8	2025	2025	NUM
gp-371	108	9	)	)	PUNCT
gp-371	108	10	scores	score	NOUN
gp-371	108	11	highly	highly	ADV
gp-371	108	12	in	in	ADP
gp-371	108	13	engagement	engagement	NOUN
gp-371	108	14	and	and	CCONJ
gp-371	108	15	authenticity	authenticity	NOUN
gp-371	108	16	,	,	PUNCT
gp-371	108	17	evidencing	evidence	VERB
gp-371	108	18	narrativedriven	narrativedriven	NOUN
gp-371	108	19	presentations	presentation	NOUN
gp-371	108	20	'	'	PART
gp-371	108	21	international	international	ADJ
gp-371	108	22	potential	potential	NOUN
gp-371	108	23	.	.	PUNCT
gp-371	109	1	c	c	X
gp-371	109	2	)	)	PUNCT
gp-371	109	3	the	the	DET
gp-371	109	4	sustainability	sustainability	NOUN
gp-371	109	5	forum	forum	NOUN
gp-371	109	6	(	(	PUNCT
gp-371	109	7	2022	2022	NUM
gp-371	109	8	)	)	PUNCT
gp-371	109	9	showed	show	VERB
gp-371	109	10	moderate	moderate	ADJ
gp-371	109	11	interest	interest	NOUN
gp-371	109	12	gains	gain	NOUN
gp-371	109	13	,	,	PUNCT
gp-371	109	14	implying	imply	VERB
gp-371	109	15	that	that	SCONJ
gp-371	109	16	while	while	SCONJ
gp-371	109	17	value	value	NOUN
gp-371	109	18	alignment	alignment	NOUN
gp-371	109	19	and	and	CCONJ
gp-371	109	20	sensory	sensory	ADJ
gp-371	109	21	design	design	NOUN
gp-371	109	22	matter	matter	NOUN
gp-371	109	23	significantly	significantly	ADV
gp-371	109	24	,	,	PUNCT
gp-371	109	25	strong	strong	ADJ
gp-371	109	26	emotional	emotional	ADJ
gp-371	109	27	storytelling	storytelling	NOUN
gp-371	109	28	absence	absence	NOUN
gp-371	109	29	might	might	AUX
gp-371	109	30	limit	limit	VERB
gp-371	109	31	audience	audience	NOUN
gp-371	109	32	connection	connection	NOUN
gp-371	109	33	depth	depth	NOUN
gp-371	109	34	.	.	PUNCT
gp-371	110	1	emotional	emotional	ADJ
gp-371	110	2	attention	attention	NOUN
gp-371	110	3	management	management	NOUN
gp-371	110	4	in	in	ADP
gp-371	110	5	modern	modern	ADJ
gp-371	110	6	marketing	marketing	NOUN
gp-371	110	7	:	:	PUNCT
gp-371	110	8	a	a	DET
gp-371	110	9	strategic	strategic	ADJ
gp-371	110	10	visualization	visualization	NOUN
gp-371	110	11	framework	framework	NOUN
gp-371	110	12	1968	1968	NUM
gp-371	110	13	d	d	NOUN
gp-371	110	14	)	)	PUNCT
gp-371	110	15	the	the	DET
gp-371	110	16	trade	trade	NOUN
gp-371	110	17	show	show	NOUN
gp-371	110	18	(	(	PUNCT
gp-371	110	19	2021	2021	NUM
gp-371	110	20	)	)	PUNCT
gp-371	110	21	excelled	excel	VERB
gp-371	110	22	in	in	ADP
gp-371	110	23	sensory	sensory	ADJ
gp-371	110	24	appeal	appeal	NOUN
gp-371	110	25	for	for	ADP
gp-371	110	26	grabbing	grab	VERB
gp-371	110	27	short	short	ADJ
gp-371	110	28	-	-	PUNCT
gp-371	110	29	term	term	NOUN
gp-371	110	30	attention	attention	NOUN
gp-371	110	31	while	while	SCONJ
gp-371	110	32	lagging	lag	VERB
gp-371	110	33	in	in	ADP
gp-371	110	34	long	long	ADJ
gp-371	110	35	-	-	PUNCT
gp-371	110	36	term	term	NOUN
gp-371	110	37	authenticity	authenticity	NOUN
gp-371	110	38	compared	compare	VERB
gp-371	110	39	to	to	ADP
gp-371	110	40	value	value	NOUN
gp-371	110	41	-	-	PUNCT
gp-371	110	42	based	base	VERB
gp-371	110	43	campaigns	campaign	NOUN
gp-371	110	44	.	.	PUNCT
gp-371	111	1	key	key	ADJ
gp-371	111	2	insights	insight	NOUN
gp-371	111	3	from	from	ADP
gp-371	111	4	results	result	NOUN
gp-371	111	5	a.	a.	NOUN
gp-371	111	6	integration	integration	NOUN
gp-371	111	7	matters	matter	NOUN
gp-371	111	8	–	–	PUNCT
gp-371	111	9	campaigns	campaign	NOUN
gp-371	111	10	that	that	PRON
gp-371	111	11	implemented	implement	VERB
gp-371	111	12	all	all	DET
gp-371	111	13	three	three	NUM
gp-371	111	14	pillars	pillar	NOUN
gp-371	111	15	yielded	yield	VERB
gp-371	111	16	the	the	DET
gp-371	111	17	strongest	strong	ADJ
gp-371	111	18	results	result	NOUN
gp-371	111	19	,	,	PUNCT
gp-371	111	20	confirming	confirm	VERB
gp-371	111	21	that	that	SCONJ
gp-371	111	22	emotional	emotional	ADJ
gp-371	111	23	attention	attention	NOUN
gp-371	111	24	management	management	NOUN
gp-371	111	25	is	be	AUX
gp-371	111	26	most	most	ADV
gp-371	111	27	effective	effective	ADJ
gp-371	111	28	as	as	ADP
gp-371	111	29	a	a	DET
gp-371	111	30	holistic	holistic	ADJ
gp-371	111	31	strategy	strategy	NOUN
gp-371	111	32	rather	rather	ADV
gp-371	111	33	than	than	ADP
gp-371	111	34	a	a	DET
gp-371	111	35	set	set	NOUN
gp-371	111	36	of	of	ADP
gp-371	111	37	isolated	isolated	ADJ
gp-371	111	38	tactics	tactic	NOUN
gp-371	111	39	(	(	PUNCT
gp-371	111	40	pine	pine	PROPN
gp-371	111	41	&	&	CCONJ
gp-371	111	42	gilmore	gilmore	PROPN
gp-371	111	43	,	,	PUNCT
gp-371	111	44	1999	1999	NUM
gp-371	111	45	)	)	PUNCT
gp-371	111	46	.	.	PUNCT
gp-371	112	1	b.	b.	PROPN
gp-371	112	2	value	value	NOUN
gp-371	112	3	alignment	alignment	NOUN
gp-371	112	4	builds	build	VERB
gp-371	112	5	trust	trust	NOUN
gp-371	112	6	–	–	PUNCT
gp-371	112	7	initiatives	initiative	NOUN
gp-371	112	8	grounded	ground	VERB
gp-371	112	9	in	in	ADP
gp-371	112	10	genuine	genuine	ADJ
gp-371	112	11	ethical	ethical	ADJ
gp-371	112	12	commitments	commitment	NOUN
gp-371	112	13	achieved	achieve	VERB
gp-371	112	14	the	the	DET
gp-371	112	15	highest	high	ADJ
gp-371	112	16	authenticity	authenticity	NOUN
gp-371	112	17	ratings	rating	NOUN
gp-371	112	18	,	,	PUNCT
gp-371	112	19	supporting	support	VERB
gp-371	112	20	csr	csr	NOUN
gp-371	112	21	literature	literature	NOUN
gp-371	112	22	that	that	PRON
gp-371	112	23	emphasizes	emphasize	VERB
gp-371	112	24	trust	trust	NOUN
gp-371	112	25	-	-	PUNCT
gp-371	112	26	building	building	NOUN
gp-371	112	27	as	as	ADP
gp-371	112	28	a	a	DET
gp-371	112	29	cornerstone	cornerstone	NOUN
gp-371	112	30	of	of	ADP
gp-371	112	31	brand	brand	NOUN
gp-371	112	32	strength	strength	NOUN
gp-371	112	33	.	.	PUNCT
gp-371	113	1	internal	internal	ADJ
gp-371	113	2	campaign	campaign	NOUN
gp-371	113	3	monitoring	monitoring	NOUN
gp-371	113	4	,	,	PUNCT
gp-371	113	5	for	for	ADP
gp-371	113	6	instance	instance	NOUN
gp-371	113	7	,	,	PUNCT
gp-371	113	8	showed	show	VERB
gp-371	113	9	significant	significant	ADJ
gp-371	113	10	increases	increase	NOUN
gp-371	113	11	in	in	ADP
gp-371	113	12	social	social	ADJ
gp-371	113	13	media	medium	NOUN
gp-371	113	14	reposts	repost	NOUN
gp-371	113	15	(	(	PUNCT
gp-371	113	16	approximately	approximately	ADV
gp-371	113	17	52	52	NUM
gp-371	113	18	%	%	NOUN
gp-371	113	19	)	)	PUNCT
gp-371	113	20	for	for	ADP
gp-371	113	21	initiatives	initiative	NOUN
gp-371	113	22	tied	tie	VERB
gp-371	113	23	to	to	ADP
gp-371	113	24	environmental	environmental	ADJ
gp-371	113	25	partnerships	partnership	NOUN
gp-371	113	26	,	,	PUNCT
gp-371	113	27	highlighting	highlight	VERB
gp-371	113	28	how	how	SCONJ
gp-371	113	29	value	value	NOUN
gp-371	113	30	-	-	PUNCT
gp-371	113	31	driven	drive	VERB
gp-371	113	32	storytelling	storytelling	NOUN
gp-371	113	33	resonates	resonate	NOUN
gp-371	113	34	with	with	ADP
gp-371	113	35	audiences	audience	NOUN
gp-371	113	36	(	(	PUNCT
gp-371	113	37	edelman	edelman	NOUN
gp-371	113	38	,	,	PUNCT
gp-371	113	39	2019	2019	NUM
gp-371	113	40	)	)	PUNCT
gp-371	113	41	.	.	PUNCT
gp-371	114	1	c.	c.	NOUN
gp-371	114	2	storytelling	storytelle	VERB
gp-371	114	3	bridges	bridge	NOUN
gp-371	114	4	complexity	complexity	NOUN
gp-371	114	5	–	–	PUNCT
gp-371	114	6	in	in	ADP
gp-371	114	7	technical	technical	ADJ
gp-371	114	8	fields	field	NOUN
gp-371	114	9	such	such	ADJ
gp-371	114	10	as	as	ADP
gp-371	114	11	logistics	logistic	NOUN
gp-371	114	12	and	and	CCONJ
gp-371	114	13	engineering	engineering	NOUN
gp-371	114	14	,	,	PUNCT
gp-371	114	15	emotional	emotional	ADJ
gp-371	114	16	storytelling	storytelle	VERB
gp-371	114	17	effectively	effectively	ADV
gp-371	114	18	translated	translate	VERB
gp-371	114	19	abstract	abstract	ADJ
gp-371	114	20	services	service	NOUN
gp-371	114	21	into	into	ADP
gp-371	114	22	concrete	concrete	ADJ
gp-371	114	23	,	,	PUNCT
gp-371	114	24	human	human	NOUN
gp-371	114	25	-	-	PUNCT
gp-371	114	26	centered	center	VERB
gp-371	114	27	benefits	benefit	NOUN
gp-371	114	28	,	,	PUNCT
gp-371	114	29	deepening	deepen	VERB
gp-371	114	30	both	both	CCONJ
gp-371	114	31	engagement	engagement	NOUN
gp-371	114	32	and	and	CCONJ
gp-371	114	33	recall	recall	NOUN
gp-371	114	34	(	(	PUNCT
gp-371	114	35	woodside	woodside	NOUN
gp-371	114	36	,	,	PUNCT
gp-371	114	37	2010	2010	NUM
gp-371	114	38	)	)	PUNCT
gp-371	114	39	.	.	PUNCT
gp-371	115	1	d.	d.	PROPN
gp-371	115	2	sensory	sensory	ADJ
gp-371	115	3	design	design	NOUN
gp-371	115	4	drives	drive	VERB
gp-371	115	5	immediate	immediate	ADJ
gp-371	115	6	impact	impact	NOUN
gp-371	115	7	–	–	PUNCT
gp-371	115	8	sensory	sensory	ADJ
gp-371	115	9	cues	cue	NOUN
gp-371	115	10	,	,	PUNCT
gp-371	115	11	particularly	particularly	ADV
gp-371	115	12	in	in	ADP
gp-371	115	13	live	live	ADJ
gp-371	115	14	events	event	NOUN
gp-371	115	15	,	,	PUNCT
gp-371	115	16	were	be	AUX
gp-371	115	17	instrumental	instrumental	ADJ
gp-371	115	18	in	in	ADP
gp-371	115	19	capturing	capture	VERB
gp-371	115	20	initial	initial	ADJ
gp-371	115	21	attention	attention	NOUN
gp-371	115	22	.	.	PUNCT
gp-371	116	1	once	once	ADV
gp-371	116	2	secured	secure	VERB
gp-371	116	3	,	,	PUNCT
gp-371	116	4	this	this	DET
gp-371	116	5	attention	attention	NOUN
gp-371	116	6	could	could	AUX
gp-371	116	7	then	then	ADV
gp-371	116	8	be	be	AUX
gp-371	116	9	sustained	sustain	VERB
gp-371	116	10	through	through	ADP
gp-371	116	11	storytelling	storytelle	VERB
gp-371	116	12	and	and	CCONJ
gp-371	116	13	solidified	solidify	VERB
gp-371	116	14	through	through	ADP
gp-371	116	15	value	value	NOUN
gp-371	116	16	alignment	alignment	NOUN
gp-371	116	17	(	(	PUNCT
gp-371	116	18	elder	elder	NOUN
gp-371	116	19	&	&	CCONJ
gp-371	116	20	krishna	krishna	PROPN
gp-371	116	21	,	,	PUNCT
gp-371	116	22	2010	2010	NUM
gp-371	116	23	)	)	PUNCT
gp-371	116	24	.	.	PUNCT
gp-371	117	1	discussion	discussion	NOUN
gp-371	117	2	the	the	DET
gp-371	117	3	strategic	strategic	ADJ
gp-371	117	4	visualization	visualization	NOUN
gp-371	117	5	framework	framework	NOUN
gp-371	117	6	case	case	NOUN
gp-371	117	7	findings	finding	VERB
gp-371	117	8	point	point	VERB
gp-371	117	9	to	to	ADP
gp-371	117	10	several	several	ADJ
gp-371	117	11	theoretical	theoretical	ADJ
gp-371	117	12	and	and	CCONJ
gp-371	117	13	practical	practical	ADJ
gp-371	117	14	takeaways	takeaway	NOUN
gp-371	117	15	for	for	ADP
gp-371	117	16	emotional	emotional	ADJ
gp-371	117	17	attention	attention	NOUN
gp-371	117	18	management	management	NOUN
gp-371	117	19	in	in	ADP
gp-371	117	20	marketing	marketing	NOUN
gp-371	117	21	.	.	PUNCT
gp-371	118	1	the	the	DET
gp-371	118	2	discussion	discussion	NOUN
gp-371	118	3	below	below	ADP
gp-371	118	4	integrates	integrate	NOUN
gp-371	118	5	these	these	DET
gp-371	118	6	results	result	NOUN
gp-371	118	7	with	with	ADP
gp-371	118	8	established	establish	VERB
gp-371	118	9	scholarship	scholarship	NOUN
gp-371	118	10	on	on	ADP
gp-371	118	11	marketing	marketing	NOUN
gp-371	118	12	implications	implication	NOUN
gp-371	118	13	,	,	PUNCT
gp-371	118	14	consumer	consumer	NOUN
gp-371	118	15	psychology	psychology	NOUN
gp-371	118	16	,	,	PUNCT
gp-371	118	17	and	and	CCONJ
gp-371	118	18	ethical	ethical	ADJ
gp-371	118	19	persuasion	persuasion	NOUN
gp-371	118	20	.	.	PUNCT
gp-371	119	1	combining	combine	VERB
gp-371	119	2	emotional	emotional	ADJ
gp-371	119	3	storytelling	storytelling	NOUN
gp-371	119	4	with	with	ADP
gp-371	119	5	sensory	sensory	ADJ
gp-371	119	6	design	design	NOUN
gp-371	119	7	and	and	CCONJ
gp-371	119	8	value	value	NOUN
gp-371	119	9	alignment	alignment	NOUN
gp-371	119	10	results	result	NOUN
gp-371	119	11	demonstrate	demonstrate	VERB
gp-371	119	12	that	that	SCONJ
gp-371	119	13	combining	combine	VERB
gp-371	119	14	emotional	emotional	ADJ
gp-371	119	15	storytelling	storytelling	NOUN
gp-371	119	16	with	with	ADP
gp-371	119	17	sensory	sensory	ADJ
gp-371	119	18	design	design	NOUN
gp-371	119	19	and	and	CCONJ
gp-371	119	20	value	value	NOUN
gp-371	119	21	alignment	alignment	NOUN
gp-371	119	22	proves	prove	VERB
gp-371	119	23	far	far	ADV
gp-371	119	24	more	more	ADV
gp-371	119	25	powerful	powerful	ADJ
gp-371	119	26	than	than	ADP
gp-371	119	27	relying	rely	VERB
gp-371	119	28	on	on	ADP
gp-371	119	29	any	any	DET
gp-371	119	30	single	single	ADJ
gp-371	119	31	pillar	pillar	NOUN
gp-371	119	32	alone	alone	ADV
gp-371	119	33	.	.	PUNCT
gp-371	120	1	this	this	PRON
gp-371	120	2	supports	support	VERB
gp-371	120	3	arguments	argument	NOUN
gp-371	120	4	from	from	ADP
gp-371	120	5	krishna	krishna	PROPN
gp-371	120	6	(	(	PUNCT
gp-371	120	7	2012	2012	NUM
gp-371	120	8	)	)	PUNCT
gp-371	120	9	and	and	CCONJ
gp-371	120	10	spence	spence	NOUN
gp-371	120	11	et	et	PROPN
gp-371	120	12	al	al	PROPN
gp-371	120	13	.	.	PROPN
gp-371	121	1	(	(	PUNCT
gp-371	121	2	2014	2014	NUM
gp-371	121	3	)	)	PUNCT
gp-371	121	4	,	,	PUNCT
gp-371	121	5	who	who	PRON
gp-371	121	6	found	find	VERB
gp-371	121	7	that	that	SCONJ
gp-371	121	8	multisensory	multisensory	NOUN
gp-371	121	9	brand	brand	NOUN
gp-371	121	10	experiences	experience	NOUN
gp-371	121	11	backed	back	VERB
gp-371	121	12	by	by	ADP
gp-371	121	13	meaningful	meaningful	ADJ
gp-371	121	14	narratives	narrative	NOUN
gp-371	121	15	work	work	VERB
gp-371	121	16	synergistically	synergistically	ADV
gp-371	121	17	to	to	PART
gp-371	121	18	enhance	enhance	VERB
gp-371	121	19	attention	attention	NOUN
gp-371	121	20	and	and	CCONJ
gp-371	121	21	recall	recall	NOUN
gp-371	121	22	.	.	PUNCT
gp-371	122	1	integration	integration	NOUN
gp-371	122	2	also	also	ADV
gp-371	122	3	aligns	align	VERB
gp-371	122	4	with	with	ADP
gp-371	122	5	the	the	DET
gp-371	122	6	experience	experience	NOUN
gp-371	122	7	economy	economy	NOUN
gp-371	122	8	,	,	PUNCT
gp-371	122	9	where	where	SCONJ
gp-371	122	10	emotional	emotional	ADJ
gp-371	122	11	engagement	engagement	NOUN
gp-371	122	12	drives	drive	VERB
gp-371	122	13	consumer	consumer	NOUN
gp-371	122	14	loyalty	loyalty	NOUN
gp-371	122	15	(	(	PUNCT
gp-371	122	16	pine	pine	NOUN
gp-371	122	17	&	&	CCONJ
gp-371	122	18	gilmore	gilmore	PROPN
gp-371	122	19	,	,	PUNCT
gp-371	122	20	1999	1999	NUM
gp-371	122	21	)	)	PUNCT
gp-371	122	22	.	.	PUNCT
gp-371	123	1	in	in	ADP
gp-371	123	2	these	these	DET
gp-371	123	3	campaigns	campaign	NOUN
gp-371	123	4	,	,	PUNCT
gp-371	123	5	three	three	NUM
gp-371	123	6	elements	element	NOUN
gp-371	123	7	reinforced	reinforce	VERB
gp-371	123	8	one	one	NOUN
gp-371	123	9	another	another	DET
gp-371	123	10	:	:	PUNCT
gp-371	123	11	sensory	sensory	ADJ
gp-371	123	12	cues	cue	NOUN
gp-371	123	13	grabbed	grab	VERB
gp-371	123	14	initial	initial	ADJ
gp-371	123	15	audience	audience	NOUN
gp-371	123	16	attention	attention	NOUN
gp-371	123	17	,	,	PUNCT
gp-371	123	18	storytelling	storytelle	VERB
gp-371	123	19	provided	provide	VERB
gp-371	123	20	context	context	NOUN
gp-371	123	21	and	and	CCONJ
gp-371	123	22	meaning	meaning	NOUN
gp-371	123	23	,	,	PUNCT
gp-371	123	24	and	and	CCONJ
gp-371	123	25	value	value	NOUN
gp-371	123	26	alignment	alignment	NOUN
gp-371	123	27	sustained	sustain	VERB
gp-371	123	28	engagement	engagement	NOUN
gp-371	123	29	by	by	ADP
gp-371	123	30	grounding	ground	VERB
gp-371	123	31	messages	message	NOUN
gp-371	123	32	in	in	ADP
gp-371	123	33	shared	share	VERB
gp-371	123	34	principles	principle	NOUN
gp-371	123	35	.	.	PUNCT
gp-371	124	1	this	this	DET
gp-371	124	2	interlocking	interlock	VERB
gp-371	124	3	cycle	cycle	NOUN
gp-371	124	4	proved	prove	VERB
gp-371	124	5	selfreinforcing	selfreinforcing	NOUN
gp-371	124	6	and	and	CCONJ
gp-371	124	7	aligns	align	VERB
gp-371	124	8	with	with	ADP
gp-371	124	9	plassmann	plassmann	PROPN
gp-371	124	10	et	et	PROPN
gp-371	124	11	al	al	PROPN
gp-371	124	12	.	.	PROPN
gp-371	125	1	(	(	PUNCT
gp-371	125	2	2012	2012	NUM
gp-371	125	3	)	)	PUNCT
gp-371	125	4	,	,	PUNCT
gp-371	125	5	who	who	PRON
gp-371	125	6	argued	argue	VERB
gp-371	125	7	that	that	SCONJ
gp-371	125	8	emotional	emotional	ADJ
gp-371	125	9	marketing	marketing	NOUN
gp-371	125	10	strategies	strategy	NOUN
gp-371	125	11	operate	operate	VERB
gp-371	125	12	along	along	ADP
gp-371	125	13	both	both	CCONJ
gp-371	125	14	affective	affective	ADJ
gp-371	125	15	and	and	CCONJ
gp-371	125	16	cognitive	cognitive	ADJ
gp-371	125	17	pathways	pathway	NOUN
gp-371	125	18	to	to	PART
gp-371	125	19	create	create	VERB
gp-371	125	20	durable	durable	ADJ
gp-371	125	21	brand	brand	NOUN
gp-371	125	22	relationships	relationship	NOUN
gp-371	125	23	.	.	PUNCT
gp-371	126	1	emotional	emotional	ADJ
gp-371	126	2	attention	attention	NOUN
gp-371	126	3	management	management	NOUN
gp-371	126	4	in	in	ADP
gp-371	126	5	modern	modern	ADJ
gp-371	126	6	marketing	marketing	NOUN
gp-371	126	7	:	:	PUNCT
gp-371	126	8	a	a	DET
gp-371	126	9	strategic	strategic	ADJ
gp-371	126	10	visualization	visualization	NOUN
gp-371	126	11	framework	framework	NOUN
gp-371	126	12	1969	1969	NUM
gp-371	126	13	the	the	DET
gp-371	126	14	need	need	NOUN
gp-371	126	15	for	for	ADP
gp-371	126	16	value	value	NOUN
gp-371	126	17	alignment	alignment	NOUN
gp-371	126	18	in	in	ADP
gp-371	126	19	brand	brand	NOUN
gp-371	126	20	authenticity	authenticity	NOUN
gp-371	126	21	among	among	ADP
gp-371	126	22	initiatives	initiative	NOUN
gp-371	126	23	examined	examine	VERB
gp-371	126	24	,	,	PUNCT
gp-371	126	25	the	the	DET
gp-371	126	26	wwf	wwf	PROPN
gp-371	126	27	wildlife	wildlife	NOUN
gp-371	126	28	conservation	conservation	NOUN
gp-371	126	29	partnership	partnership	NOUN
gp-371	126	30	in	in	ADP
gp-371	126	31	kazakhstan	kazakhstan	PROPN
gp-371	126	32	emerged	emerge	VERB
gp-371	126	33	as	as	ADP
gp-371	126	34	the	the	DET
gp-371	126	35	most	most	ADV
gp-371	126	36	authentic	authentic	ADJ
gp-371	126	37	and	and	CCONJ
gp-371	126	38	engaging	engaging	ADJ
gp-371	126	39	.	.	PUNCT
gp-371	127	1	similarly	similarly	ADV
gp-371	127	2	,	,	PUNCT
gp-371	127	3	collaboration	collaboration	NOUN
gp-371	127	4	with	with	ADP
gp-371	127	5	belarus	belarus	PROPN
gp-371	127	6	'	'	PART
gp-371	127	7	ministry	ministry	PROPN
gp-371	127	8	of	of	ADP
gp-371	127	9	nature	nature	NOUN
gp-371	127	10	reinforced	reinforce	VERB
gp-371	127	11	trust	trust	NOUN
gp-371	127	12	by	by	ADP
gp-371	127	13	embedding	embed	VERB
gp-371	127	14	environmental	environmental	ADJ
gp-371	127	15	responsibility	responsibility	NOUN
gp-371	127	16	into	into	ADP
gp-371	127	17	corporate	corporate	ADJ
gp-371	127	18	narratives	narrative	NOUN
gp-371	127	19	.	.	PUNCT
gp-371	128	1	these	these	DET
gp-371	128	2	experiences	experience	NOUN
gp-371	128	3	underline	underline	VERB
gp-371	128	4	that	that	DET
gp-371	128	5	value	value	NOUN
gp-371	128	6	alignment	alignment	NOUN
gp-371	128	7	is	be	AUX
gp-371	128	8	not	not	PART
gp-371	128	9	secondary	secondary	ADJ
gp-371	128	10	but	but	CCONJ
gp-371	128	11	central	central	ADJ
gp-371	128	12	to	to	ADP
gp-371	128	13	building	build	VERB
gp-371	128	14	trust	trust	NOUN
gp-371	128	15	and	and	CCONJ
gp-371	128	16	loyalty	loyalty	NOUN
gp-371	128	17	(	(	PUNCT
gp-371	128	18	sen	sen	PROPN
gp-371	128	19	&	&	CCONJ
gp-371	128	20	bhattacharya	bhattacharya	PROPN
gp-371	128	21	,	,	PUNCT
gp-371	128	22	2001	2001	NUM
gp-371	128	23	)	)	PUNCT
gp-371	128	24	.	.	PUNCT
gp-371	129	1	bhattacharya	bhattacharya	PROPN
gp-371	129	2	and	and	CCONJ
gp-371	129	3	sen	sen	PROPN
gp-371	129	4	(	(	PUNCT
gp-371	129	5	2003	2003	NUM
gp-371	129	6	)	)	PUNCT
gp-371	129	7	similarly	similarly	ADV
gp-371	129	8	emphasize	emphasize	VERB
gp-371	129	9	that	that	SCONJ
gp-371	129	10	when	when	SCONJ
gp-371	129	11	brand	brand	NOUN
gp-371	129	12	actions	action	NOUN
gp-371	129	13	align	align	VERB
gp-371	129	14	with	with	ADP
gp-371	129	15	consumers	consumer	NOUN
gp-371	129	16	’	'	PUNCT
gp-371	129	17	moral	moral	ADJ
gp-371	129	18	belief	belief	NOUN
gp-371	129	19	systems	system	NOUN
gp-371	129	20	,	,	PUNCT
gp-371	129	21	they	they	PRON
gp-371	129	22	generate	generate	VERB
gp-371	129	23	deeper	deep	ADJ
gp-371	129	24	psychological	psychological	ADJ
gp-371	129	25	contracts	contract	NOUN
gp-371	129	26	.	.	PUNCT
gp-371	130	1	in	in	ADP
gp-371	130	2	this	this	DET
gp-371	130	3	case	case	NOUN
gp-371	130	4	,	,	PUNCT
gp-371	130	5	environmental	environmental	ADJ
gp-371	130	6	conservation	conservation	NOUN
gp-371	130	7	messages	message	NOUN
gp-371	130	8	transcended	transcend	VERB
gp-371	130	9	cultural	cultural	ADJ
gp-371	130	10	and	and	CCONJ
gp-371	130	11	industrial	industrial	ADJ
gp-371	130	12	barriers	barrier	NOUN
gp-371	130	13	,	,	PUNCT
gp-371	130	14	allowing	allow	VERB
gp-371	130	15	a	a	DET
gp-371	130	16	logistics	logistic	NOUN
gp-371	130	17	-	-	PUNCT
gp-371	130	18	oriented	orient	VERB
gp-371	130	19	brand	brand	NOUN
gp-371	130	20	to	to	PART
gp-371	130	21	earn	earn	VERB
gp-371	130	22	goodwill	goodwill	NOUN
gp-371	130	23	in	in	ADP
gp-371	130	24	a	a	DET
gp-371	130	25	sector	sector	NOUN
gp-371	130	26	not	not	PART
gp-371	130	27	typically	typically	ADV
gp-371	130	28	associated	associate	VERB
gp-371	130	29	with	with	ADP
gp-371	130	30	emotional	emotional	ADJ
gp-371	130	31	resonance	resonance	NOUN
gp-371	130	32	.	.	PUNCT
gp-371	131	1	engagement	engagement	NOUN
gp-371	131	2	depth	depth	NOUN
gp-371	131	3	was	be	AUX
gp-371	131	4	further	far	ADV
gp-371	131	5	evident	evident	ADJ
gp-371	131	6	in	in	ADP
gp-371	131	7	organic	organic	ADJ
gp-371	131	8	word	word	NOUN
gp-371	131	9	-	-	PUNCT
gp-371	131	10	of	of	ADP
gp-371	131	11	-	-	PUNCT
gp-371	131	12	mouth	mouth	NOUN
gp-371	131	13	and	and	CCONJ
gp-371	131	14	social	social	ADJ
gp-371	131	15	sharing	sharing	NOUN
gp-371	131	16	,	,	PUNCT
gp-371	131	17	showing	show	VERB
gp-371	131	18	audiences	audience	NOUN
gp-371	131	19	were	be	AUX
gp-371	131	20	more	more	ADV
gp-371	131	21	willing	willing	ADJ
gp-371	131	22	to	to	PART
gp-371	131	23	endorse	endorse	VERB
gp-371	131	24	campaigns	campaign	NOUN
gp-371	131	25	grounded	ground	VERB
gp-371	131	26	in	in	ADP
gp-371	131	27	genuine	genuine	ADJ
gp-371	131	28	values	value	NOUN
gp-371	131	29	(	(	PUNCT
gp-371	131	30	edelman	edelman	NOUN
gp-371	131	31	,	,	PUNCT
gp-371	131	32	2019	2019	NUM
gp-371	131	33	)	)	PUNCT
gp-371	131	34	.	.	PUNCT
gp-371	132	1	emotional	emotional	ADJ
gp-371	132	2	storytelling	storytelling	NOUN
gp-371	132	3	as	as	ADP
gp-371	132	4	a	a	DET
gp-371	132	5	bridge	bridge	NOUN
gp-371	132	6	in	in	ADP
gp-371	132	7	complex	complex	ADJ
gp-371	132	8	or	or	CCONJ
gp-371	132	9	technical	technical	ADJ
gp-371	132	10	sectors	sector	NOUN
gp-371	132	11	the	the	DET
gp-371	132	12	keynote	keynote	NOUN
gp-371	132	13	presentation	presentation	NOUN
gp-371	132	14	at	at	ADP
gp-371	132	15	the	the	DET
gp-371	132	16	2025	2025	NUM
gp-371	132	17	behavioral	behavioral	ADJ
gp-371	132	18	branding	branding	NOUN
gp-371	132	19	&	&	CCONJ
gp-371	132	20	emotional	emotional	ADJ
gp-371	132	21	intelligence	intelligence	NOUN
gp-371	132	22	in	in	ADP
gp-371	132	23	marketing	marketing	NOUN
gp-371	132	24	conference	conference	NOUN
gp-371	132	25	illustrated	illustrate	VERB
gp-371	132	26	how	how	SCONJ
gp-371	132	27	emotional	emotional	ADJ
gp-371	132	28	storytelling	storytelling	NOUN
gp-371	132	29	can	can	AUX
gp-371	132	30	reframe	reframe	VERB
gp-371	132	31	abstract	abstract	ADJ
gp-371	132	32	or	or	CCONJ
gp-371	132	33	technical	technical	ADJ
gp-371	132	34	offerings	offering	NOUN
gp-371	132	35	.	.	PUNCT
gp-371	133	1	by	by	ADP
gp-371	133	2	anchoring	anchor	VERB
gp-371	133	3	industries	industry	NOUN
gp-371	133	4	like	like	ADP
gp-371	133	5	freight	freight	NOUN
gp-371	133	6	logistics	logistic	NOUN
gp-371	133	7	in	in	ADP
gp-371	133	8	aspirational	aspirational	ADJ
gp-371	133	9	futures	future	NOUN
gp-371	133	10	linked	link	VERB
gp-371	133	11	to	to	ADP
gp-371	133	12	cultural	cultural	ADJ
gp-371	133	13	identity	identity	NOUN
gp-371	133	14	,	,	PUNCT
gp-371	133	15	sustainability	sustainability	NOUN
gp-371	133	16	,	,	PUNCT
gp-371	133	17	or	or	CCONJ
gp-371	133	18	social	social	ADJ
gp-371	133	19	responsibility	responsibility	NOUN
gp-371	133	20	,	,	PUNCT
gp-371	133	21	narratives	narrative	NOUN
gp-371	133	22	made	make	VERB
gp-371	133	23	these	these	DET
gp-371	133	24	fields	field	NOUN
gp-371	133	25	more	more	ADV
gp-371	133	26	relatable	relatable	ADJ
gp-371	133	27	and	and	CCONJ
gp-371	133	28	compelling	compelling	ADJ
gp-371	133	29	(	(	PUNCT
gp-371	133	30	woodside	woodside	NOUN
gp-371	133	31	,	,	PUNCT
gp-371	133	32	2010	2010	NUM
gp-371	133	33	)	)	PUNCT
gp-371	133	34	.	.	PUNCT
gp-371	134	1	this	this	DET
gp-371	134	2	observation	observation	NOUN
gp-371	134	3	resonates	resonate	VERB
gp-371	134	4	with	with	ADP
gp-371	134	5	mar	mar	PROPN
gp-371	134	6	and	and	CCONJ
gp-371	134	7	oatley	oatley	PROPN
gp-371	134	8	(	(	PUNCT
gp-371	134	9	2008	2008	NUM
gp-371	134	10	)	)	PUNCT
gp-371	134	11	,	,	PUNCT
gp-371	134	12	who	who	PRON
gp-371	134	13	found	find	VERB
gp-371	134	14	that	that	SCONJ
gp-371	134	15	narratives	narrative	NOUN
gp-371	134	16	activate	activate	VERB
gp-371	134	17	empathy	empathy	NOUN
gp-371	134	18	within	within	ADP
gp-371	134	19	the	the	DET
gp-371	134	20	brain	brain	NOUN
gp-371	134	21	’s	’s	PART
gp-371	134	22	mirror	mirror	PROPN
gp-371	134	23	neuron	neuron	NOUN
gp-371	134	24	system	system	NOUN
gp-371	134	25	,	,	PUNCT
gp-371	134	26	enabling	enable	VERB
gp-371	134	27	audiences	audience	NOUN
gp-371	134	28	to	to	PART
gp-371	134	29	vicariously	vicariously	ADV
gp-371	134	30	experience	experience	VERB
gp-371	134	31	described	describe	VERB
gp-371	134	32	situations	situation	NOUN
gp-371	134	33	.	.	PUNCT
gp-371	135	1	given	give	VERB
gp-371	135	2	that	that	PRON
gp-371	135	3	b2b	b2b	NOUN
gp-371	135	4	brands	brand	NOUN
gp-371	135	5	have	have	AUX
gp-371	135	6	often	often	ADV
gp-371	135	7	relied	rely	VERB
gp-371	135	8	on	on	ADP
gp-371	135	9	overly	overly	ADV
gp-371	135	10	technical	technical	ADJ
gp-371	135	11	,	,	PUNCT
gp-371	135	12	data	data	NOUN
gp-371	135	13	-	-	PUNCT
gp-371	135	14	heavy	heavy	ADJ
gp-371	135	15	messaging	messaging	NOUN
gp-371	135	16	,	,	PUNCT
gp-371	135	17	storytelling	storytelle	VERB
gp-371	135	18	incorporation	incorporation	NOUN
gp-371	135	19	provides	provide	VERB
gp-371	135	20	a	a	DET
gp-371	135	21	vital	vital	ADJ
gp-371	135	22	bridge	bridge	NOUN
gp-371	135	23	,	,	PUNCT
gp-371	135	24	humanizing	humanize	VERB
gp-371	135	25	such	such	ADJ
gp-371	135	26	brands	brand	NOUN
gp-371	135	27	and	and	CCONJ
gp-371	135	28	broadening	broaden	VERB
gp-371	135	29	appeal	appeal	NOUN
gp-371	135	30	to	to	ADP
gp-371	135	31	decision	decision	NOUN
gp-371	135	32	-	-	PUNCT
gp-371	135	33	makers	maker	NOUN
gp-371	135	34	influenced	influence	VERB
gp-371	135	35	as	as	ADV
gp-371	135	36	much	much	ADJ
gp-371	135	37	by	by	ADP
gp-371	135	38	emotion	emotion	NOUN
gp-371	135	39	as	as	ADP
gp-371	135	40	by	by	ADP
gp-371	135	41	logic	logic	NOUN
gp-371	135	42	(	(	PUNCT
gp-371	135	43	homburg	homburg	PROPN
gp-371	135	44	et	et	PROPN
gp-371	135	45	al	al	PROPN
gp-371	135	46	.	.	PROPN
gp-371	135	47	,	,	PUNCT
gp-371	135	48	2010	2010	NUM
gp-371	135	49	;	;	PUNCT
gp-371	135	50	bansal	bansal	NOUN
gp-371	135	51	et	et	PROPN
gp-371	135	52	al	al	PROPN
gp-371	135	53	.	.	PROPN
gp-371	135	54	,	,	PUNCT
gp-371	135	55	2025	2025	NUM
gp-371	135	56	)	)	PUNCT
gp-371	135	57	.	.	PUNCT
gp-371	136	1	practical	practical	ADJ
gp-371	136	2	implications	implication	NOUN
gp-371	136	3	for	for	ADP
gp-371	136	4	global	global	ADJ
gp-371	136	5	marketing	marketing	NOUN
gp-371	136	6	strategy	strategy	NOUN
gp-371	136	7	from	from	ADP
gp-371	136	8	practical	practical	ADJ
gp-371	136	9	standpoints	standpoint	NOUN
gp-371	136	10	,	,	PUNCT
gp-371	136	11	this	this	DET
gp-371	136	12	case	case	NOUN
gp-371	136	13	study	study	NOUN
gp-371	136	14	demonstrates	demonstrate	VERB
gp-371	136	15	the	the	DET
gp-371	136	16	necessity	necessity	NOUN
gp-371	136	17	of	of	ADP
gp-371	136	18	tailoring	tailor	VERB
gp-371	136	19	emotional	emotional	ADJ
gp-371	136	20	attention	attention	NOUN
gp-371	136	21	management	management	NOUN
gp-371	136	22	strategies	strategy	NOUN
gp-371	136	23	to	to	ADP
gp-371	136	24	cultural	cultural	ADJ
gp-371	136	25	and	and	CCONJ
gp-371	136	26	market	market	NOUN
gp-371	136	27	contexts	contexts	NOUN
gp-371	136	28	.	.	PUNCT
gp-371	137	1	for	for	ADP
gp-371	137	2	example	example	NOUN
gp-371	137	3	,	,	PUNCT
gp-371	137	4	sensory	sensory	ADJ
gp-371	137	5	design	design	NOUN
gp-371	137	6	had	have	VERB
gp-371	137	7	particularly	particularly	ADV
gp-371	137	8	strong	strong	ADJ
gp-371	137	9	impact	impact	NOUN
gp-371	137	10	in	in	ADP
gp-371	137	11	the	the	DET
gp-371	137	12	trade	trade	NOUN
gp-371	137	13	show	show	NOUN
gp-371	137	14	(	(	PUNCT
gp-371	137	15	2021	2021	NUM
gp-371	137	16	)	)	PUNCT
gp-371	137	17	campaign	campaign	NOUN
gp-371	137	18	,	,	PUNCT
gp-371	137	19	while	while	SCONJ
gp-371	137	20	value	value	NOUN
gp-371	137	21	-	-	PUNCT
gp-371	137	22	driven	drive	VERB
gp-371	137	23	storytelling	storytelling	NOUN
gp-371	137	24	proved	prove	VERB
gp-371	137	25	most	most	ADV
gp-371	137	26	effective	effective	ADJ
gp-371	137	27	in	in	ADP
gp-371	137	28	csr	csr	ADJ
gp-371	137	29	-	-	ADJ
gp-371	137	30	related	relate	VERB
gp-371	137	31	initiatives	initiative	NOUN
gp-371	137	32	.	.	PUNCT
gp-371	138	1	this	this	PRON
gp-371	138	2	suggests	suggest	VERB
gp-371	138	3	marketers	marketer	NOUN
gp-371	138	4	must	must	AUX
gp-371	138	5	carefully	carefully	ADV
gp-371	138	6	research	research	VERB
gp-371	138	7	audiences	audience	NOUN
gp-371	138	8	to	to	PART
gp-371	138	9	determine	determine	VERB
gp-371	138	10	which	which	DET
gp-371	138	11	emotional	emotional	ADJ
gp-371	138	12	levers	lever	NOUN
gp-371	138	13	—	—	PUNCT
gp-371	138	14	sensory	sensory	ADJ
gp-371	138	15	,	,	PUNCT
gp-371	138	16	narrative	narrative	NOUN
gp-371	138	17	,	,	PUNCT
gp-371	138	18	or	or	CCONJ
gp-371	138	19	ethical	ethical	ADJ
gp-371	138	20	—	—	PUNCT
gp-371	138	21	are	be	AUX
gp-371	138	22	most	most	ADV
gp-371	138	23	relevant	relevant	ADJ
gp-371	138	24	in	in	ADP
gp-371	138	25	given	give	VERB
gp-371	138	26	contexts	context	NOUN
gp-371	138	27	.	.	PUNCT
gp-371	139	1	with	with	ADP
gp-371	139	2	globalization	globalization	NOUN
gp-371	139	3	bringing	bring	VERB
gp-371	139	4	increasingly	increasingly	ADV
gp-371	139	5	diverse	diverse	ADJ
gp-371	139	6	target	target	NOUN
gp-371	139	7	audiences	audience	NOUN
gp-371	139	8	,	,	PUNCT
gp-371	139	9	the	the	DET
gp-371	139	10	strategic	strategic	ADJ
gp-371	139	11	visualization	visualization	NOUN
gp-371	139	12	framework	framework	NOUN
gp-371	139	13	offers	offer	VERB
gp-371	139	14	a	a	DET
gp-371	139	15	replicable	replicable	ADJ
gp-371	139	16	model	model	NOUN
gp-371	139	17	for	for	ADP
gp-371	139	18	uniting	unite	VERB
gp-371	139	19	emotion	emotion	NOUN
gp-371	139	20	,	,	PUNCT
gp-371	139	21	attention	attention	NOUN
gp-371	139	22	,	,	PUNCT
gp-371	139	23	and	and	CCONJ
gp-371	139	24	values	value	NOUN
gp-371	139	25	within	within	ADP
gp-371	139	26	integrated	integrated	ADJ
gp-371	139	27	strategies	strategy	NOUN
gp-371	139	28	.	.	PUNCT
gp-371	140	1	its	its	PRON
gp-371	140	2	adaptability	adaptability	NOUN
gp-371	140	3	makes	make	VERB
gp-371	140	4	it	it	PRON
gp-371	140	5	suitable	suitable	ADJ
gp-371	140	6	not	not	PART
gp-371	140	7	only	only	ADV
gp-371	140	8	for	for	ADP
gp-371	140	9	consumer	consumer	NOUN
gp-371	140	10	goods	good	NOUN
gp-371	140	11	but	but	CCONJ
gp-371	140	12	also	also	ADV
gp-371	140	13	for	for	ADP
gp-371	140	14	sectors	sector	NOUN
gp-371	140	15	such	such	ADJ
gp-371	140	16	as	as	ADP
gp-371	140	17	technology	technology	NOUN
gp-371	140	18	,	,	PUNCT
gp-371	140	19	education	education	NOUN
gp-371	140	20	,	,	PUNCT
gp-371	140	21	and	and	CCONJ
gp-371	140	22	environmental	environmental	ADJ
gp-371	140	23	advocacy	advocacy	NOUN
gp-371	140	24	.	.	PUNCT
gp-371	141	1	conclusion	conclusion	NOUN
gp-371	141	2	this	this	DET
gp-371	141	3	study	study	NOUN
gp-371	141	4	examined	examine	VERB
gp-371	141	5	emotional	emotional	ADJ
gp-371	141	6	attention	attention	NOUN
gp-371	141	7	management	management	NOUN
gp-371	141	8	’s	’s	PART
gp-371	141	9	role	role	NOUN
gp-371	141	10	in	in	ADP
gp-371	141	11	contemporary	contemporary	ADJ
gp-371	141	12	marketing	marketing	NOUN
gp-371	141	13	through	through	ADP
gp-371	141	14	the	the	DET
gp-371	141	15	lens	lens	NOUN
gp-371	141	16	of	of	ADP
gp-371	141	17	the	the	DET
gp-371	141	18	strategic	strategic	ADJ
gp-371	141	19	visualization	visualization	NOUN
gp-371	141	20	framework	framework	NOUN
gp-371	141	21	,	,	PUNCT
gp-371	141	22	addressing	address	VERB
gp-371	141	23	three	three	NUM
gp-371	141	24	core	core	NOUN
gp-371	141	25	research	research	NOUN
gp-371	141	26	emotional	emotional	ADJ
gp-371	141	27	attention	attention	NOUN
gp-371	141	28	management	management	NOUN
gp-371	141	29	in	in	ADP
gp-371	141	30	modern	modern	ADJ
gp-371	141	31	marketing	marketing	NOUN
gp-371	141	32	:	:	PUNCT
gp-371	141	33	a	a	DET
gp-371	141	34	strategic	strategic	ADJ
gp-371	141	35	visualization	visualization	NOUN
gp-371	141	36	framework	framework	NOUN
gp-371	141	37	1970	1970	NUM
gp-371	141	38	objectives	objective	NOUN
gp-371	141	39	.	.	PUNCT
gp-371	142	1	drawing	draw	VERB
gp-371	142	2	on	on	ADP
gp-371	142	3	marketing	marketing	NOUN
gp-371	142	4	psychology	psychology	NOUN
gp-371	142	5	,	,	PUNCT
gp-371	142	6	sensory	sensory	ADJ
gp-371	142	7	branding	branding	NOUN
gp-371	142	8	,	,	PUNCT
gp-371	142	9	and	and	CCONJ
gp-371	142	10	ethical	ethical	ADJ
gp-371	142	11	persuasion	persuasion	NOUN
gp-371	142	12	research	research	NOUN
gp-371	142	13	,	,	PUNCT
gp-371	142	14	and	and	CCONJ
gp-371	142	15	applying	apply	VERB
gp-371	142	16	qualitative	qualitative	ADJ
gp-371	142	17	case	case	NOUN
gp-371	142	18	study	study	NOUN
gp-371	142	19	methodology	methodology	NOUN
gp-371	142	20	,	,	PUNCT
gp-371	142	21	the	the	DET
gp-371	142	22	investigation	investigation	NOUN
gp-371	142	23	explored	explore	VERB
gp-371	142	24	how	how	SCONJ
gp-371	142	25	emotional	emotional	ADJ
gp-371	142	26	storytelling	storytelling	NOUN
gp-371	142	27	,	,	PUNCT
gp-371	142	28	sensory	sensory	ADJ
gp-371	142	29	design	design	NOUN
gp-371	142	30	,	,	PUNCT
gp-371	142	31	and	and	CCONJ
gp-371	142	32	value	value	NOUN
gp-371	142	33	alignment	alignment	NOUN
gp-371	142	34	interact	interact	VERB
gp-371	142	35	to	to	PART
gp-371	142	36	shape	shape	VERB
gp-371	142	37	audience	audience	NOUN
gp-371	142	38	engagement	engagement	NOUN
gp-371	142	39	,	,	PUNCT
gp-371	142	40	brand	brand	NOUN
gp-371	142	41	loyalty	loyalty	NOUN
gp-371	142	42	,	,	PUNCT
gp-371	142	43	and	and	CCONJ
gp-371	142	44	perceived	perceive	VERB
gp-371	142	45	authenticity	authenticity	NOUN
gp-371	142	46	.	.	PUNCT
gp-371	143	1	findings	finding	NOUN
gp-371	143	2	clearly	clearly	ADV
gp-371	143	3	demonstrate	demonstrate	VERB
gp-371	143	4	that	that	SCONJ
gp-371	143	5	campaigns	campaign	NOUN
gp-371	143	6	achieve	achieve	VERB
gp-371	143	7	the	the	DET
gp-371	143	8	strongest	strong	ADJ
gp-371	143	9	results	result	NOUN
gp-371	143	10	when	when	SCONJ
gp-371	143	11	all	all	DET
gp-371	143	12	three	three	NUM
gp-371	143	13	pillars	pillar	NOUN
gp-371	143	14	are	be	AUX
gp-371	143	15	integrated	integrate	VERB
gp-371	143	16	rather	rather	ADV
gp-371	143	17	than	than	ADP
gp-371	143	18	applied	apply	VERB
gp-371	143	19	in	in	ADP
gp-371	143	20	isolation	isolation	NOUN
gp-371	143	21	.	.	PUNCT
gp-371	144	1	sensory	sensory	ADJ
gp-371	144	2	design	design	NOUN
gp-371	144	3	captures	capture	VERB
gp-371	144	4	attention	attention	NOUN
gp-371	144	5	quickly	quickly	ADV
gp-371	144	6	;	;	PUNCT
gp-371	144	7	emotional	emotional	ADJ
gp-371	144	8	storytelling	storytelling	NOUN
gp-371	144	9	sustains	sustain	VERB
gp-371	144	10	attention	attention	NOUN
gp-371	144	11	by	by	ADP
gp-371	144	12	providing	provide	VERB
gp-371	144	13	context	context	NOUN
gp-371	144	14	and	and	CCONJ
gp-371	144	15	meaning	meaning	NOUN
gp-371	144	16	;	;	PUNCT
gp-371	144	17	and	and	CCONJ
gp-371	144	18	value	value	NOUN
gp-371	144	19	alignment	alignment	NOUN
gp-371	144	20	establishes	establish	VERB
gp-371	144	21	long	long	ADJ
gp-371	144	22	-	-	PUNCT
gp-371	144	23	term	term	NOUN
gp-371	144	24	trust	trust	NOUN
gp-371	144	25	by	by	ADP
gp-371	144	26	grounding	ground	VERB
gp-371	144	27	brand	brand	NOUN
gp-371	144	28	communication	communication	NOUN
gp-371	144	29	in	in	ADP
gp-371	144	30	principles	principle	NOUN
gp-371	144	31	shared	share	VERB
gp-371	144	32	with	with	ADP
gp-371	144	33	audiences	audience	NOUN
gp-371	144	34	.	.	PUNCT
gp-371	145	1	the	the	DET
gp-371	145	2	wwf	wwf	PROPN
gp-371	145	3	wildlife	wildlife	NOUN
gp-371	145	4	conservation	conservation	NOUN
gp-371	145	5	campaign	campaign	NOUN
gp-371	145	6	in	in	ADP
gp-371	145	7	kazakhstan	kazakhstan	PROPN
gp-371	145	8	particularly	particularly	ADV
gp-371	145	9	showed	show	VERB
gp-371	145	10	high	high	ADJ
gp-371	145	11	scores	score	NOUN
gp-371	145	12	for	for	ADP
gp-371	145	13	engagement	engagement	NOUN
gp-371	145	14	and	and	CCONJ
gp-371	145	15	authenticity	authenticity	NOUN
gp-371	145	16	,	,	PUNCT
gp-371	145	17	reinforcing	reinforce	VERB
gp-371	145	18	that	that	PRON
gp-371	145	19	ethical	ethical	ADJ
gp-371	145	20	and	and	CCONJ
gp-371	145	21	socially	socially	ADV
gp-371	145	22	aligned	aligned	ADJ
gp-371	145	23	marketing	marketing	NOUN
gp-371	145	24	constitutes	constitute	VERB
gp-371	145	25	one	one	NUM
gp-371	145	26	of	of	ADP
gp-371	145	27	the	the	DET
gp-371	145	28	most	most	ADV
gp-371	145	29	effective	effective	ADJ
gp-371	145	30	approaches	approach	NOUN
gp-371	145	31	.	.	PUNCT
gp-371	146	1	theoretically	theoretically	ADV
gp-371	146	2	,	,	PUNCT
gp-371	146	3	this	this	DET
gp-371	146	4	study	study	NOUN
gp-371	146	5	supports	support	VERB
gp-371	146	6	existing	exist	VERB
gp-371	146	7	literature	literature	NOUN
gp-371	146	8	showing	show	VERB
gp-371	146	9	emotions	emotion	NOUN
gp-371	146	10	are	be	AUX
gp-371	146	11	not	not	PART
gp-371	146	12	secondary	secondary	ADJ
gp-371	146	13	influences	influence	NOUN
gp-371	146	14	but	but	CCONJ
gp-371	146	15	central	central	ADJ
gp-371	146	16	drivers	driver	NOUN
gp-371	146	17	of	of	ADP
gp-371	146	18	attentional	attentional	ADJ
gp-371	146	19	focus	focus	NOUN
gp-371	146	20	and	and	CCONJ
gp-371	146	21	behavioral	behavioral	ADJ
gp-371	146	22	outcomes	outcome	NOUN
gp-371	146	23	.	.	PUNCT
gp-371	147	1	it	it	PRON
gp-371	147	2	also	also	ADV
gp-371	147	3	strengthens	strengthen	VERB
gp-371	147	4	arguments	argument	NOUN
gp-371	147	5	that	that	SCONJ
gp-371	147	6	b2b	b2b	NOUN
gp-371	147	7	marketing	marketing	NOUN
gp-371	147	8	involves	involve	VERB
gp-371	147	9	emotional	emotional	ADJ
gp-371	147	10	factors	factor	NOUN
gp-371	147	11	equally	equally	ADV
gp-371	147	12	with	with	ADP
gp-371	147	13	b2c	b2c	ADJ
gp-371	147	14	contexts	contexts	NOUN
gp-371	147	15	,	,	PUNCT
gp-371	147	16	challenging	challenge	VERB
gp-371	147	17	the	the	DET
gp-371	147	18	traditional	traditional	ADJ
gp-371	147	19	dichotomy	dichotomy	NOUN
gp-371	147	20	between	between	ADP
gp-371	147	21	“	"	PUNCT
gp-371	147	22	rational	rational	ADJ
gp-371	147	23	”	"	PUNCT
gp-371	147	24	and	and	CCONJ
gp-371	147	25	“	"	PUNCT
gp-371	147	26	emotional	emotional	ADJ
gp-371	147	27	”	"	PUNCT
gp-371	147	28	markets	market	NOUN
gp-371	147	29	(	(	PUNCT
gp-371	147	30	homburg	homburg	PROPN
gp-371	147	31	et	et	PROPN
gp-371	147	32	al	al	PROPN
gp-371	147	33	.	.	PROPN
gp-371	147	34	,	,	PUNCT
gp-371	147	35	2010	2010	NUM
gp-371	147	36	)	)	PUNCT
gp-371	147	37	.	.	PUNCT
gp-371	148	1	practically	practically	ADV
gp-371	148	2	,	,	PUNCT
gp-371	148	3	results	result	NOUN
gp-371	148	4	indicate	indicate	VERB
gp-371	148	5	the	the	DET
gp-371	148	6	need	need	NOUN
gp-371	148	7	for	for	ADP
gp-371	148	8	adaptive	adaptive	ADJ
gp-371	148	9	global	global	ADJ
gp-371	148	10	marketing	marketing	NOUN
gp-371	148	11	strategies	strategy	NOUN
gp-371	148	12	weaving	weave	VERB
gp-371	148	13	together	together	ADV
gp-371	148	14	sensory	sensory	ADJ
gp-371	148	15	elements	element	NOUN
gp-371	148	16	,	,	PUNCT
gp-371	148	17	storytelling	storytelling	NOUN
gp-371	148	18	,	,	PUNCT
gp-371	148	19	and	and	CCONJ
gp-371	148	20	value	value	NOUN
gp-371	148	21	alignment	alignment	NOUN
gp-371	148	22	according	accord	VERB
gp-371	148	23	to	to	ADP
gp-371	148	24	cultural	cultural	ADJ
gp-371	148	25	and	and	CCONJ
gp-371	148	26	audience	audience	NOUN
gp-371	148	27	-	-	PUNCT
gp-371	148	28	specific	specific	ADJ
gp-371	148	29	contexts	contexts	NOUN
gp-371	148	30	.	.	PUNCT
gp-371	149	1	the	the	DET
gp-371	149	2	strategic	strategic	ADJ
gp-371	149	3	visualization	visualization	NOUN
gp-371	149	4	framework	framework	NOUN
gp-371	149	5	offers	offer	VERB
gp-371	149	6	a	a	DET
gp-371	149	7	flexible	flexible	ADJ
gp-371	149	8	and	and	CCONJ
gp-371	149	9	replicable	replicable	ADJ
gp-371	149	10	model	model	NOUN
gp-371	149	11	applicable	applicable	ADJ
gp-371	149	12	not	not	PART
gp-371	149	13	only	only	ADV
gp-371	149	14	in	in	ADP
gp-371	149	15	consumer	consumer	NOUN
gp-371	149	16	markets	market	NOUN
gp-371	149	17	but	but	CCONJ
gp-371	149	18	also	also	ADV
gp-371	149	19	in	in	ADP
gp-371	149	20	industries	industry	NOUN
gp-371	149	21	traditionally	traditionally	ADV
gp-371	149	22	overlooking	overlook	VERB
gp-371	149	23	emotional	emotional	ADJ
gp-371	149	24	engagement	engagement	NOUN
gp-371	149	25	,	,	PUNCT
gp-371	149	26	such	such	ADJ
gp-371	149	27	as	as	ADP
gp-371	149	28	logistics	logistic	NOUN
gp-371	149	29	,	,	PUNCT
gp-371	149	30	technology	technology	NOUN
gp-371	149	31	,	,	PUNCT
gp-371	149	32	and	and	CCONJ
gp-371	149	33	education	education	NOUN
gp-371	149	34	.	.	PUNCT
gp-371	150	1	the	the	DET
gp-371	150	2	study	study	NOUN
gp-371	150	3	acknowledges	acknowledge	VERB
gp-371	150	4	limitations	limitation	NOUN
gp-371	150	5	,	,	PUNCT
gp-371	150	6	including	include	VERB
gp-371	150	7	reliance	reliance	NOUN
gp-371	150	8	on	on	ADP
gp-371	150	9	a	a	DET
gp-371	150	10	single	single	ADJ
gp-371	150	11	case	case	NOUN
gp-371	150	12	and	and	CCONJ
gp-371	150	13	the	the	DET
gp-371	150	14	absence	absence	NOUN
gp-371	150	15	of	of	ADP
gp-371	150	16	direct	direct	ADJ
gp-371	150	17	quantitative	quantitative	ADJ
gp-371	150	18	measures	measure	NOUN
gp-371	150	19	such	such	ADJ
gp-371	150	20	as	as	ADP
gp-371	150	21	audience	audience	NOUN
gp-371	150	22	surveys	survey	NOUN
gp-371	150	23	.	.	PUNCT
gp-371	151	1	future	future	ADJ
gp-371	151	2	research	research	NOUN
gp-371	151	3	should	should	AUX
gp-371	151	4	broaden	broaden	VERB
gp-371	151	5	scope	scope	NOUN
gp-371	151	6	by	by	ADP
gp-371	151	7	testing	test	VERB
gp-371	151	8	the	the	DET
gp-371	151	9	framework	framework	NOUN
gp-371	151	10	across	across	ADP
gp-371	151	11	industries	industry	NOUN
gp-371	151	12	and	and	CCONJ
gp-371	151	13	geographic	geographic	ADJ
gp-371	151	14	regions	region	NOUN
gp-371	151	15	,	,	PUNCT
gp-371	151	16	ideally	ideally	ADV
gp-371	151	17	through	through	ADP
gp-371	151	18	mixed	mixed	ADJ
gp-371	151	19	-	-	PUNCT
gp-371	151	20	method	method	NOUN
gp-371	151	21	approaches	approach	NOUN
gp-371	151	22	combining	combine	VERB
gp-371	151	23	qualitative	qualitative	ADJ
gp-371	151	24	insights	insight	NOUN
gp-371	151	25	with	with	ADP
gp-371	151	26	quantitative	quantitative	ADJ
gp-371	151	27	performance	performance	NOUN
gp-371	151	28	metrics	metric	NOUN
gp-371	151	29	(	(	PUNCT
gp-371	151	30	creswell	creswell	PROPN
gp-371	151	31	,	,	PUNCT
gp-371	151	32	2013	2013	NUM
gp-371	151	33	)	)	PUNCT
gp-371	151	34	.	.	PUNCT
gp-371	152	1	additionally	additionally	ADV
gp-371	152	2	,	,	PUNCT
gp-371	152	3	longitudinal	longitudinal	ADJ
gp-371	152	4	studies	study	NOUN
gp-371	152	5	could	could	AUX
gp-371	152	6	examine	examine	VERB
gp-371	152	7	how	how	SCONJ
gp-371	152	8	sustained	sustained	ADJ
gp-371	152	9	application	application	NOUN
gp-371	152	10	of	of	ADP
gp-371	152	11	emotional	emotional	ADJ
gp-371	152	12	attention	attention	NOUN
gp-371	152	13	management	management	NOUN
gp-371	152	14	principles	principle	NOUN
gp-371	152	15	affects	affect	VERB
gp-371	152	16	brand	brand	NOUN
gp-371	152	17	equity	equity	NOUN
gp-371	152	18	over	over	ADP
gp-371	152	19	time	time	NOUN
gp-371	152	20	,	,	PUNCT
gp-371	152	21	while	while	SCONJ
gp-371	152	22	experimental	experimental	ADJ
gp-371	152	23	designs	design	NOUN
gp-371	152	24	could	could	AUX
gp-371	152	25	test	test	VERB
gp-371	152	26	specific	specific	ADJ
gp-371	152	27	framework	framework	NOUN
gp-371	152	28	components	component	NOUN
gp-371	152	29	’	'	PUNCT
gp-371	152	30	causal	causal	ADJ
gp-371	152	31	effects	effect	NOUN
gp-371	152	32	on	on	ADP
gp-371	152	33	consumer	consumer	NOUN
gp-371	152	34	behavior	behavior	NOUN
gp-371	152	35	.	.	PUNCT
gp-371	153	1	researchers	researcher	NOUN
gp-371	153	2	should	should	AUX
gp-371	153	3	also	also	ADV
gp-371	153	4	explore	explore	VERB
gp-371	153	5	potential	potential	ADJ
gp-371	153	6	cultural	cultural	ADJ
gp-371	153	7	variations	variation	NOUN
gp-371	153	8	in	in	ADP
gp-371	153	9	emotional	emotional	ADJ
gp-371	153	10	attention	attention	NOUN
gp-371	153	11	management	management	NOUN
gp-371	153	12	effectiveness	effectiveness	NOUN
gp-371	153	13	,	,	PUNCT
gp-371	153	14	examining	examine	VERB
gp-371	153	15	how	how	SCONJ
gp-371	153	16	different	different	ADJ
gp-371	153	17	cultural	cultural	ADJ
gp-371	153	18	contexts	contexts	NOUN
gp-371	153	19	may	may	AUX
gp-371	153	20	require	require	VERB
gp-371	153	21	framework	framework	NOUN
gp-371	153	22	adaptations	adaptation	NOUN
gp-371	153	23	.	.	PUNCT
gp-371	154	1	investigation	investigation	NOUN
gp-371	154	2	of	of	ADP
gp-371	154	3	digital	digital	ADJ
gp-371	154	4	transformation	transformation	NOUN
gp-371	154	5	’s	’s	PART
gp-371	154	6	impact	impact	NOUN
gp-371	154	7	on	on	ADP
gp-371	154	8	emotional	emotional	ADJ
gp-371	154	9	attention	attention	NOUN
gp-371	154	10	management	management	NOUN
gp-371	154	11	,	,	PUNCT
gp-371	154	12	particularly	particularly	ADV
gp-371	154	13	regarding	regard	VERB
gp-371	154	14	artificial	artificial	ADJ
gp-371	154	15	intelligence	intelligence	NOUN
gp-371	154	16	and	and	CCONJ
gp-371	154	17	augmented	augment	VERB
gp-371	154	18	reality	reality	NOUN
gp-371	154	19	technologies	technology	NOUN
gp-371	154	20	in	in	ADP
gp-371	154	21	creating	create	VERB
gp-371	154	22	emotional	emotional	ADJ
gp-371	154	23	brand	brand	NOUN
gp-371	154	24	experiences	experience	NOUN
gp-371	154	25	,	,	PUNCT
gp-371	154	26	represents	represent	VERB
gp-371	154	27	another	another	DET
gp-371	154	28	promising	promising	ADJ
gp-371	154	29	research	research	NOUN
gp-371	154	30	direction	direction	NOUN
gp-371	154	31	.	.	PUNCT
gp-371	155	1	ultimately	ultimately	ADV
gp-371	155	2	,	,	PUNCT
gp-371	155	3	marketers	marketer	NOUN
gp-371	155	4	adopting	adopt	VERB
gp-371	155	5	emotional	emotional	ADJ
gp-371	155	6	attention	attention	NOUN
gp-371	155	7	management	management	NOUN
gp-371	155	8	principles	principle	NOUN
gp-371	155	9	—	—	PUNCT
gp-371	155	10	when	when	SCONJ
gp-371	155	11	applied	apply	VERB
gp-371	155	12	ethically	ethically	ADV
gp-371	155	13	and	and	CCONJ
gp-371	155	14	authentically	authentically	ADV
gp-371	155	15	—	—	PUNCT
gp-371	155	16	can	can	AUX
gp-371	155	17	build	build	VERB
gp-371	155	18	stronger	strong	ADJ
gp-371	155	19	,	,	PUNCT
gp-371	155	20	more	more	ADV
gp-371	155	21	human	human	NOUN
gp-371	155	22	-	-	PUNCT
gp-371	155	23	centered	center	VERB
gp-371	155	24	brand	brand	NOUN
gp-371	155	25	relationships	relationship	NOUN
gp-371	155	26	.	.	PUNCT
gp-371	156	1	in	in	ADP
gp-371	156	2	an	an	DET
gp-371	156	3	age	age	NOUN
gp-371	156	4	of	of	ADP
gp-371	156	5	information	information	NOUN
gp-371	156	6	overload	overload	NOUN
gp-371	156	7	,	,	PUNCT
gp-371	156	8	rising	rise	VERB
gp-371	156	9	consumer	consumer	NOUN
gp-371	156	10	skepticism	skepticism	NOUN
gp-371	156	11	,	,	PUNCT
gp-371	156	12	and	and	CCONJ
gp-371	156	13	global	global	ADJ
gp-371	156	14	competition	competition	NOUN
gp-371	156	15	,	,	PUNCT
gp-371	156	16	strategies	strategy	NOUN
gp-371	156	17	engaging	engage	VERB
gp-371	156	18	both	both	CCONJ
gp-371	156	19	rational	rational	ADJ
gp-371	156	20	and	and	CCONJ
gp-371	156	21	emotional	emotional	ADJ
gp-371	156	22	dimensions	dimension	NOUN
gp-371	156	23	of	of	ADP
gp-371	156	24	decision	decision	NOUN
gp-371	156	25	-	-	PUNCT
gp-371	156	26	making	making	NOUN
gp-371	156	27	will	will	AUX
gp-371	156	28	prove	prove	VERB
gp-371	156	29	key	key	ADJ
gp-371	156	30	to	to	ADP
gp-371	156	31	creating	create	VERB
gp-371	156	32	resilient	resilient	ADJ
gp-371	156	33	and	and	CCONJ
gp-371	156	34	impactful	impactful	ADJ
gp-371	156	35	brands	brand	NOUN
gp-371	156	36	for	for	ADP
gp-371	156	37	the	the	DET
gp-371	156	38	future	future	NOUN
gp-371	156	39	.	.	PUNCT
gp-371	157	1	references	reference	NOUN
gp-371	157	2	abu	abu	PROPN
gp-371	157	3	-	-	PUNCT
gp-371	157	4	bakar	bakar	PROPN
gp-371	157	5	,	,	PUNCT
gp-371	157	6	halidu	halidu	ADJ
gp-371	157	7	,	,	PUNCT
gp-371	157	8	&	&	CCONJ
gp-371	157	9	charnley	charnley	PROPN
gp-371	157	10	,	,	PUNCT
gp-371	157	11	fiona	fiona	PROPN
gp-371	157	12	.	.	PUNCT
gp-371	158	1	(	(	PUNCT
gp-371	158	2	2024	2024	NUM
gp-371	158	3	)	)	PUNCT
gp-371	158	4	.	.	PUNCT
gp-371	159	1	developing	develop	VERB
gp-371	159	2	a	a	DET
gp-371	159	3	strategic	strategic	ADJ
gp-371	159	4	methodology	methodology	NOUN
gp-371	159	5	for	for	ADP
gp-371	159	6	circular	circular	ADJ
gp-371	159	7	economy	economy	NOUN
gp-371	159	8	roadmapping	roadmapping	NOUN
gp-371	159	9	:	:	PUNCT
gp-371	159	10	a	a	DET
gp-371	159	11	theoretical	theoretical	ADJ
gp-371	159	12	framework	framework	NOUN
gp-371	159	13	.	.	PUNCT
gp-371	160	1	sustainability	sustainability	NOUN
gp-371	160	2	,	,	PUNCT
gp-371	160	3	16(15	16(15	NUM
gp-371	160	4	)	)	PUNCT
gp-371	160	5	,	,	PUNCT
gp-371	160	6	6682	6682	NUM
gp-371	160	7	.	.	PUNCT
gp-371	161	1	ahmed	ahmed	PROPN
gp-371	161	2	,	,	PUNCT
gp-371	161	3	sohel	sohel	PROPN
gp-371	161	4	,	,	PUNCT
gp-371	161	5	sharif	sharif	PROPN
gp-371	161	6	,	,	PUNCT
gp-371	161	7	taimur	taimur	PROPN
gp-371	161	8	,	,	PUNCT
gp-371	161	9	ting	ting	PROPN
gp-371	161	10	,	,	PUNCT
gp-371	161	11	ding	ding	NOUN
gp-371	161	12	hooi	hooi	NOUN
gp-371	161	13	,	,	PUNCT
gp-371	161	14	&	&	CCONJ
gp-371	161	15	sharif	sharif	PROPN
gp-371	161	16	,	,	PUNCT
gp-371	161	17	sharmin	sharmin	PROPN
gp-371	161	18	jamal	jamal	PROPN
gp-371	161	19	.	.	PUNCT
gp-371	162	1	(	(	PUNCT
gp-371	162	2	2024	2024	NUM
gp-371	162	3	)	)	PUNCT
gp-371	162	4	.	.	PUNCT
gp-371	163	1	crafting	craft	VERB
gp-371	163	2	emotional	emotional	ADJ
gp-371	163	3	attention	attention	NOUN
gp-371	163	4	management	management	NOUN
gp-371	163	5	in	in	ADP
gp-371	163	6	modern	modern	ADJ
gp-371	163	7	marketing	marketing	NOUN
gp-371	163	8	:	:	PUNCT
gp-371	163	9	a	a	DET
gp-371	163	10	strategic	strategic	ADJ
gp-371	163	11	visualization	visualization	NOUN
gp-371	163	12	framework	framework	NOUN
gp-371	163	13	1971	1971	NUM
gp-371	163	14	emotional	emotional	ADJ
gp-371	163	15	engagement	engagement	NOUN
gp-371	163	16	and	and	CCONJ
gp-371	163	17	immersive	immersive	ADJ
gp-371	163	18	experiences	experience	NOUN
gp-371	163	19	:	:	PUNCT
gp-371	163	20	comprehensive	comprehensive	ADJ
gp-371	163	21	scale	scale	NOUN
gp-371	163	22	development	development	NOUN
gp-371	163	23	for	for	ADP
gp-371	163	24	and	and	CCONJ
gp-371	163	25	validation	validation	NOUN
gp-371	163	26	of	of	ADP
gp-371	163	27	hospitality	hospitality	NOUN
gp-371	163	28	marketing	marketing	NOUN
gp-371	163	29	storytelling	storytelling	NOUN
gp-371	163	30	involvement	involvement	NOUN
gp-371	163	31	.	.	PUNCT
gp-371	164	1	psychology	psychology	NOUN
gp-371	164	2	&	&	CCONJ
gp-371	164	3	marketing	marketing	PROPN
gp-371	164	4	,	,	PUNCT
gp-371	164	5	41(7	41(7	PROPN
gp-371	164	6	)	)	PUNCT
gp-371	164	7	,	,	PUNCT
gp-371	164	8	1514–1529	1514–1529	NUM
gp-371	164	9	.	.	PUNCT
gp-371	164	10	amany	amany	NOUN
gp-371	164	11	,	,	PUNCT
gp-371	164	12	sameulhaq	sameulhaq	NOUN
gp-371	164	13	.	.	PUNCT
gp-371	165	1	(	(	PUNCT
gp-371	165	2	2025	2025	NUM
gp-371	165	3	)	)	PUNCT
gp-371	165	4	.	.	PUNCT
gp-371	166	1	modern	modern	ADJ
gp-371	166	2	management	management	NOUN
gp-371	166	3	process	process	NOUN
gp-371	166	4	in	in	ADP
gp-371	166	5	the	the	DET
gp-371	166	6	global	global	ADJ
gp-371	166	7	e	e	PROPN
gp-371	166	8	-	-	PROPN
gp-371	166	9	commerce	commerce	NOUN
gp-371	166	10	arena	arena	NOUN
gp-371	166	11	.	.	PUNCT
gp-371	167	1	global	global	ADJ
gp-371	167	2	spectrum	spectrum	NOUN
gp-371	167	3	of	of	ADP
gp-371	167	4	research	research	NOUN
gp-371	167	5	and	and	CCONJ
gp-371	167	6	humanities	humanity	NOUN
gp-371	167	7	,	,	PUNCT
gp-371	167	8	2(2	2(2	NUM
gp-371	167	9	)	)	PUNCT
gp-371	167	10	,	,	PUNCT
gp-371	168	1	141–155	141–155	NUM
gp-371	168	2	.	.	PUNCT
gp-371	168	3	antonetti	antonetti	PROPN
gp-371	168	4	,	,	PUNCT
gp-371	168	5	paolo	paolo	PROPN
gp-371	168	6	,	,	PUNCT
gp-371	168	7	valor	valor	NOUN
gp-371	168	8	martínez	martínez	PROPN
gp-371	168	9	,	,	PUNCT
gp-371	168	10	carmen	carmen	PROPN
gp-371	168	11	,	,	PUNCT
gp-371	168	12	baghi	baghi	PROPN
gp-371	168	13	,	,	PUNCT
gp-371	168	14	ilaria	ilaria	PROPN
gp-371	168	15	,	,	PUNCT
gp-371	168	16	&	&	CCONJ
gp-371	168	17	gonzález	gonzález	PROPN
gp-371	168	18	-	-	PUNCT
gp-371	168	19	gómez	gómez	NOUN
gp-371	168	20	,	,	PUNCT
gp-371	168	21	helena	helena	PROPN
gp-371	168	22	v.	v.	PROPN
gp-371	168	23	(	(	PUNCT
gp-371	168	24	2025	2025	NUM
gp-371	168	25	)	)	PUNCT
gp-371	168	26	.	.	PUNCT
gp-371	169	1	consumer	consumer	NOUN
gp-371	169	2	emotional	emotional	ADJ
gp-371	169	3	ambivalence	ambivalence	NOUN
gp-371	169	4	:	:	PUNCT
gp-371	169	5	a	a	DET
gp-371	169	6	state	state	NOUN
gp-371	169	7	-	-	PUNCT
gp-371	169	8	of	of	ADP
gp-371	169	9	-	-	PUNCT
gp-371	169	10	the	the	DET
gp-371	169	11	-	-	PUNCT
gp-371	169	12	art	art	NOUN
gp-371	169	13	review	review	NOUN
gp-371	169	14	.	.	PUNCT
gp-371	170	1	journal	journal	NOUN
gp-371	170	2	of	of	ADP
gp-371	170	3	marketing	marketing	NOUN
gp-371	170	4	management	management	NOUN
gp-371	170	5	,	,	PUNCT
gp-371	170	6	1–29	1–29	PROPN
gp-371	170	7	.	.	PUNCT
gp-371	171	1	basha	basha	PROPN
gp-371	171	2	,	,	PUNCT
gp-371	171	3	s.	s.	PROPN
gp-371	171	4	md	md	PROPN
gp-371	171	5	karimulla	karimulla	PROPN
gp-371	171	6	,	,	PUNCT
gp-371	171	7	babu	babu	PROPN
gp-371	171	8	,	,	PUNCT
gp-371	171	9	tadipigari	tadipigari	PROPN
gp-371	171	10	mahesh	mahesh	PROPN
gp-371	171	11	,	,	PUNCT
gp-371	171	12	geddam	geddam	PROPN
gp-371	171	13	,	,	PUNCT
gp-371	171	14	samuel	samuel	PROPN
gp-371	171	15	mores	mores	PROPN
gp-371	171	16	,	,	PUNCT
gp-371	171	17	&	&	CCONJ
gp-371	171	18	sirsali	sirsali	ADJ
gp-371	171	19	,	,	PUNCT
gp-371	171	20	soumya	soumya	PROPN
gp-371	171	21	vijaykumar	vijaykumar	PROPN
gp-371	171	22	.	.	PUNCT
gp-371	172	1	(	(	PUNCT
gp-371	172	2	2025	2025	NUM
gp-371	172	3	)	)	PUNCT
gp-371	172	4	.	.	PUNCT
gp-371	173	1	emotional	emotional	ADJ
gp-371	173	2	resonance	resonance	NOUN
gp-371	173	3	in	in	ADP
gp-371	173	4	marketing	marketing	NOUN
gp-371	173	5	:	:	PUNCT
gp-371	173	6	analysing	analyse	VERB
gp-371	173	7	the	the	DET
gp-371	173	8	effectiveness	effectiveness	NOUN
gp-371	173	9	of	of	ADP
gp-371	173	10	emotional	emotional	ADJ
gp-371	173	11	appeals	appeal	NOUN
gp-371	173	12	in	in	ADP
gp-371	173	13	advertising	advertising	NOUN
gp-371	173	14	among	among	ADP
gp-371	173	15	generation	generation	NOUN
gp-371	173	16	z.	z.	PROPN
gp-371	173	17	international	international	PROPN
gp-371	173	18	journal	journal	PROPN
gp-371	173	19	of	of	ADP
gp-371	173	20	environmental	environmental	ADJ
gp-371	173	21	sciences	science	NOUN
gp-371	173	22	,	,	PUNCT
gp-371	173	23	11(9s	11(9s	NUM
gp-371	173	24	)	)	PUNCT
gp-371	173	25	,	,	PUNCT
gp-371	173	26	16–43	16–43	NUM
gp-371	173	27	.	.	PUNCT
gp-371	174	1	crawford	crawford	PROPN
gp-371	174	2	,	,	PUNCT
gp-371	174	3	robert	robert	PROPN
gp-371	174	4	,	,	PUNCT
gp-371	174	5	&	&	CCONJ
gp-371	174	6	dickenson	dickenson	PROPN
gp-371	174	7	,	,	PUNCT
gp-371	174	8	jackie	jackie	PROPN
gp-371	174	9	.	.	PUNCT
gp-371	175	1	(	(	PUNCT
gp-371	175	2	2025	2025	NUM
gp-371	175	3	)	)	PUNCT
gp-371	175	4	.	.	PUNCT
gp-371	176	1	the	the	DET
gp-371	176	2	routledge	routledge	PROPN
gp-371	176	3	companion	companion	NOUN
gp-371	176	4	to	to	ADP
gp-371	176	5	the	the	DET
gp-371	176	6	history	history	NOUN
gp-371	176	7	of	of	ADP
gp-371	176	8	advertising	advertising	NOUN
gp-371	176	9	.	.	PUNCT
gp-371	177	1	taylor	taylor	PROPN
gp-371	177	2	&	&	CCONJ
gp-371	177	3	francis	francis	PROPN
gp-371	177	4	.	.	PUNCT
gp-371	177	5	djedjiga	djedjiga	PROPN
gp-371	177	6	,	,	PUNCT
gp-371	177	7	malek	malek	PROPN
gp-371	177	8	.	.	PUNCT
gp-371	178	1	(	(	PUNCT
gp-371	178	2	2025	2025	NUM
gp-371	178	3	)	)	PUNCT
gp-371	178	4	.	.	PUNCT
gp-371	179	1	the	the	DET
gp-371	179	2	impact	impact	NOUN
gp-371	179	3	of	of	ADP
gp-371	179	4	emotions	emotion	NOUN
gp-371	179	5	en	en	ADP
gp-371	179	6	online	online	ADJ
gp-371	179	7	consumer	consumer	NOUN
gp-371	179	8	brand	brand	NOUN
gp-371	179	9	engagement	engagement	NOUN
gp-371	179	10	.	.	PUNCT
gp-371	180	1	higher	high	ADJ
gp-371	180	2	school	school	NOUN
gp-371	180	3	of	of	ADP
gp-371	180	4	management	management	NOUN
gp-371	180	5	and	and	CCONJ
gp-371	180	6	digital	digital	ADJ
gp-371	180	7	economy	economy	NOUN
gp-371	180	8	.	.	PUNCT
gp-371	181	1	edelman	edelman	NOUN
gp-371	181	2	.	.	PUNCT
gp-371	182	1	(	(	PUNCT
gp-371	182	2	2019	2019	NUM
gp-371	182	3	)	)	PUNCT
gp-371	182	4	.	.	PUNCT
gp-371	183	1	edelman	edelman	PROPN
gp-371	183	2	trust	trust	NOUN
gp-371	183	3	barometer	barometer	NOUN
gp-371	183	4	2019	2019	NUM
gp-371	183	5	:	:	PUNCT
gp-371	183	6	global	global	ADJ
gp-371	183	7	report	report	NOUN
gp-371	183	8	.	.	PUNCT
gp-371	184	1	edelman	edelman	PROPN
gp-371	184	2	.	.	PUNCT
gp-371	185	1	https://www.edelman.com/trust-barometer	https://www.edelman.com/trust-barometer	PROPN
gp-371	185	2	gola	gola	PROPN
gp-371	185	3	,	,	PUNCT
gp-371	185	4	giancarlo	giancarlo	PROPN
gp-371	185	5	.	.	PUNCT
gp-371	185	6	(	(	PUNCT
gp-371	185	7	2024	2024	NUM
gp-371	185	8	)	)	PUNCT
gp-371	185	9	.	.	PUNCT
gp-371	186	1	educational	educational	ADJ
gp-371	186	2	neuroscience	neuroscience	NOUN
gp-371	186	3	in	in	ADP
gp-371	186	4	the	the	DET
gp-371	186	5	classroom	classroom	NOUN
gp-371	186	6	.	.	PUNCT
gp-371	187	1	cambridge	cambridge	PROPN
gp-371	187	2	scholars	scholars	PROPN
gp-371	187	3	publishing	publishing	PROPN
gp-371	187	4	.	.	PUNCT
gp-371	188	1	kotler	kotler	PROPN
gp-371	188	2	,	,	PUNCT
gp-371	188	3	philip	philip	PROPN
gp-371	188	4	,	,	PUNCT
gp-371	188	5	&	&	CCONJ
gp-371	188	6	pfoertsch	pfoertsch	PROPN
gp-371	188	7	,	,	PUNCT
gp-371	188	8	waldemar	waldemar	PROPN
gp-371	188	9	.	.	PUNCT
gp-371	188	10	(	(	PUNCT
gp-371	188	11	2025	2025	NUM
gp-371	188	12	)	)	PUNCT
gp-371	188	13	.	.	PUNCT
gp-371	189	1	transformative	transformative	ADJ
gp-371	189	2	marketing	marketing	NOUN
gp-371	189	3	in	in	ADP
gp-371	189	4	b2b	b2b	NOUN
gp-371	189	5	.	.	PUNCT
gp-371	190	1	in	in	ADP
gp-371	190	2	b2b	b2b	PROPN
gp-371	190	3	brand	brand	NOUN
gp-371	190	4	management	management	NOUN
gp-371	190	5	:	:	PUNCT
gp-371	190	6	incorporating	incorporate	VERB
gp-371	190	7	performance	performance	NOUN
gp-371	190	8	branding	branding	NOUN
gp-371	190	9	,	,	PUNCT
gp-371	190	10	transformative	transformative	ADJ
gp-371	190	11	marketing	marketing	NOUN
gp-371	190	12	and	and	CCONJ
gp-371	190	13	artificial	artificial	ADJ
gp-371	190	14	intelligence	intelligence	NOUN
gp-371	190	15	(	(	PUNCT
gp-371	190	16	pp	pp	ADV
gp-371	190	17	.	.	PUNCT
gp-371	191	1	45–118	45–118	NUM
gp-371	191	2	)	)	PUNCT
gp-371	191	3	.	.	PUNCT
gp-371	192	1	springer	springer	NOUN
gp-371	192	2	.	.	PUNCT
gp-371	193	1	liachovicius	liachovicius	ADJ
gp-371	193	2	,	,	PUNCT
gp-371	193	3	edvardas	edvardas	PROPN
gp-371	193	4	.	.	PUNCT
gp-371	194	1	(	(	PUNCT
gp-371	194	2	2025	2025	NUM
gp-371	194	3	)	)	PUNCT
gp-371	194	4	.	.	PUNCT
gp-371	195	1	data	data	NOUN
gp-371	195	2	-	-	PUNCT
gp-371	195	3	driven	drive	VERB
gp-371	195	4	method	method	NOUN
gp-371	195	5	for	for	ADP
gp-371	195	6	increasing	increase	VERB
gp-371	195	7	efficiency	efficiency	NOUN
gp-371	195	8	in	in	ADP
gp-371	195	9	road	road	NOUN
gp-371	195	10	freight	freight	NOUN
gp-371	195	11	transportation	transportation	NOUN
gp-371	195	12	.	.	PUNCT
gp-371	196	1	mahyar	mahyar	PROPN
gp-371	196	2	,	,	PUNCT
gp-371	196	3	narges	narge	NOUN
gp-371	196	4	.	.	PUNCT
gp-371	197	1	(	(	PUNCT
gp-371	197	2	2024	2024	NUM
gp-371	197	3	)	)	PUNCT
gp-371	197	4	.	.	PUNCT
gp-371	198	1	reimagining	reimagine	VERB
gp-371	198	2	data	datum	NOUN
gp-371	198	3	visualization	visualization	NOUN
gp-371	198	4	to	to	PART
gp-371	198	5	address	address	VERB
gp-371	198	6	sustainability	sustainability	NOUN
gp-371	198	7	goals	goal	NOUN
gp-371	198	8	.	.	PUNCT
gp-371	199	1	arxiv	arxiv	PROPN
gp-371	199	2	preprint	preprint	PROPN
gp-371	199	3	arxiv:2409.03611	arxiv:2409.03611	PROPN
gp-371	199	4	.	.	PUNCT
gp-371	200	1	mammadov	mammadov	PROPN
gp-371	200	2	,	,	PUNCT
gp-371	200	3	ramal	ramal	NOUN
gp-371	200	4	.	.	PUNCT
gp-371	201	1	(	(	PUNCT
gp-371	201	2	2024	2024	NUM
gp-371	201	3	)	)	PUNCT
gp-371	201	4	.	.	PUNCT
gp-371	202	1	strategic	strategic	ADJ
gp-371	202	2	integration	integration	NOUN
gp-371	202	3	of	of	ADP
gp-371	202	4	logistics	logistic	NOUN
gp-371	202	5	and	and	CCONJ
gp-371	202	6	supply	supply	NOUN
gp-371	202	7	chain	chain	NOUN
gp-371	202	8	management	management	NOUN
gp-371	202	9	for	for	ADP
gp-371	202	10	the	the	DET
gp-371	202	11	successful	successful	ADJ
gp-371	202	12	global	global	ADJ
gp-371	202	13	business	business	NOUN
gp-371	202	14	operations	operation	NOUN
gp-371	202	15	.	.	PUNCT
gp-371	203	1	imaq	imaq	PROPN
gp-371	203	2	journal	journal	PROPN
gp-371	203	3	.	.	PUNCT
gp-371	204	1	manu	manu	PROPN
gp-371	204	2	,	,	PUNCT
gp-371	204	3	alexander	alexander	PROPN
gp-371	204	4	.	.	PUNCT
gp-371	205	1	(	(	PUNCT
gp-371	205	2	2024	2024	NUM
gp-371	205	3	)	)	PUNCT
gp-371	205	4	.	.	PUNCT
gp-371	206	1	the	the	PRON
gp-371	206	2	richly	richly	ADV
gp-371	206	3	imagined	imagine	VERB
gp-371	206	4	everything	everything	PRON
gp-371	206	5	.	.	PUNCT
gp-371	207	1	in	in	ADP
gp-371	207	2	transcending	transcend	VERB
gp-371	207	3	imagination	imagination	NOUN
gp-371	207	4	(	(	PUNCT
gp-371	207	5	pp	pp	ADJ
gp-371	207	6	.	.	PUNCT
gp-371	208	1	202–219	202–219	NUM
gp-371	208	2	)	)	PUNCT
gp-371	208	3	.	.	PUNCT
gp-371	209	1	chapman	chapman	NOUN
gp-371	209	2	and	and	CCONJ
gp-371	209	3	hall	hall	PROPN
gp-371	209	4	/	/	SYM
gp-371	209	5	crc	crc	PROPN
gp-371	209	6	.	.	PROPN
gp-371	209	7	mirzaye	mirzaye	PROPN
gp-371	209	8	,	,	PUNCT
gp-371	209	9	sina	sina	PROPN
gp-371	209	10	,	,	PUNCT
gp-371	209	11	&	&	CCONJ
gp-371	209	12	mohiuddin	mohiuddin	NOUN
gp-371	209	13	,	,	PUNCT
gp-371	209	14	muhammad	muhammad	PROPN
gp-371	209	15	.	.	PROPN
gp-371	209	16	(	(	PUNCT
gp-371	209	17	2025	2025	NUM
gp-371	209	18	)	)	PUNCT
gp-371	209	19	.	.	PUNCT
gp-371	210	1	digital	digital	ADJ
gp-371	210	2	transformation	transformation	NOUN
gp-371	210	3	in	in	ADP
gp-371	210	4	international	international	ADJ
gp-371	210	5	trade	trade	NOUN
gp-371	210	6	:	:	PUNCT
gp-371	210	7	opportunities	opportunity	NOUN
gp-371	210	8	,	,	PUNCT
gp-371	210	9	challenges	challenge	NOUN
gp-371	210	10	,	,	PUNCT
gp-371	210	11	and	and	CCONJ
gp-371	210	12	policy	policy	NOUN
gp-371	210	13	implications	implication	NOUN
gp-371	210	14	.	.	PUNCT
gp-371	211	1	journal	journal	NOUN
gp-371	211	2	of	of	ADP
gp-371	211	3	risk	risk	NOUN
gp-371	211	4	and	and	CCONJ
gp-371	211	5	financial	financial	ADJ
gp-371	211	6	management	management	NOUN
gp-371	211	7	,	,	PUNCT
gp-371	211	8	18(8	18(8	NUM
gp-371	211	9	)	)	PUNCT
gp-371	211	10	,	,	PUNCT
gp-371	211	11	421	421	NUM
gp-371	211	12	.	.	PUNCT
gp-371	212	1	nyman	nyman	PROPN
gp-371	212	2	,	,	PUNCT
gp-371	212	3	rebecka	rebecka	NOUN
gp-371	212	4	.	.	PUNCT
gp-371	213	1	(	(	PUNCT
gp-371	213	2	2025	2025	NUM
gp-371	213	3	)	)	PUNCT
gp-371	213	4	.	.	PUNCT
gp-371	214	1	the	the	DET
gp-371	214	2	five	five	NUM
gp-371	214	3	human	human	ADJ
gp-371	214	4	senses	sense	NOUN
gp-371	214	5	online	online	ADV
gp-371	214	6	:	:	PUNCT
gp-371	214	7	creating	create	VERB
gp-371	214	8	sensory	sensory	ADJ
gp-371	214	9	-	-	PUNCT
gp-371	214	10	rich	rich	ADJ
gp-371	214	11	and	and	CCONJ
gp-371	214	12	emotional	emotional	ADJ
gp-371	214	13	experiences	experience	NOUN
gp-371	214	14	through	through	ADP
gp-371	214	15	digital	digital	ADJ
gp-371	214	16	design	design	NOUN
gp-371	214	17	.	.	PUNCT
gp-371	215	1	oakley	oakley	PROPN
gp-371	215	2	,	,	PUNCT
gp-371	215	3	barbara	barbara	PROPN
gp-371	215	4	,	,	PUNCT
gp-371	215	5	johnston	johnston	PROPN
gp-371	215	6	,	,	PUNCT
gp-371	215	7	michael	michael	PROPN
gp-371	215	8	,	,	PUNCT
gp-371	215	9	chen	chen	PROPN
gp-371	215	10	,	,	PUNCT
gp-371	215	11	ken	ken	PROPN
gp-371	215	12	zen	zen	PROPN
gp-371	215	13	,	,	PUNCT
gp-371	215	14	jung	jung	PROPN
gp-371	215	15	,	,	PUNCT
gp-371	215	16	eulho	eulho	PROPN
gp-371	215	17	,	,	PUNCT
gp-371	215	18	&	&	CCONJ
gp-371	215	19	sejnowski	sejnowski	PROPN
gp-371	215	20	,	,	PUNCT
gp-371	215	21	terrence	terrence	PROPN
gp-371	215	22	j.	j.	PROPN
gp-371	215	23	(	(	PUNCT
gp-371	215	24	2025	2025	NUM
gp-371	215	25	)	)	PUNCT
gp-371	215	26	.	.	PUNCT
gp-371	216	1	the	the	DET
gp-371	216	2	memory	memory	NOUN
gp-371	216	3	paradox	paradox	NOUN
gp-371	216	4	:	:	PUNCT
gp-371	216	5	why	why	SCONJ
gp-371	216	6	our	our	PRON
gp-371	216	7	brains	brain	NOUN
gp-371	216	8	need	need	VERB
gp-371	216	9	knowledge	knowledge	NOUN
gp-371	216	10	in	in	ADP
gp-371	216	11	an	an	DET
gp-371	216	12	age	age	NOUN
gp-371	216	13	of	of	ADP
gp-371	216	14	ai	ai	PROPN
gp-371	216	15	.	.	PUNCT
gp-371	217	1	arxiv	arxiv	PROPN
gp-371	217	2	preprint	preprint	PROPN
gp-371	217	3	arxiv:2506.11015	arxiv:2506.11015	PROPN
gp-371	217	4	.	.	PUNCT
gp-371	218	1	pedrotti	pedrotti	PROPN
gp-371	218	2	,	,	PUNCT
gp-371	218	3	luca	luca	PROPN
gp-371	218	4	,	,	PUNCT
gp-371	218	5	&	&	CCONJ
gp-371	218	6	andersson	andersson	PROPN
gp-371	218	7	,	,	PUNCT
gp-371	218	8	oskar	oskar	PROPN
gp-371	218	9	.	.	PUNCT
gp-371	219	1	(	(	PUNCT
gp-371	219	2	2025	2025	NUM
gp-371	219	3	)	)	PUNCT
gp-371	219	4	.	.	PUNCT
gp-371	220	1	the	the	DET
gp-371	220	2	emotional	emotional	ADJ
gp-371	220	3	bond	bond	NOUN
gp-371	220	4	:	:	PUNCT
gp-371	220	5	exploring	explore	VERB
gp-371	220	6	emotional	emotional	ADJ
gp-371	220	7	brand	brand	NOUN
gp-371	220	8	emotional	emotional	ADJ
gp-371	220	9	attention	attention	NOUN
gp-371	220	10	management	management	NOUN
gp-371	220	11	in	in	ADP
gp-371	220	12	modern	modern	ADJ
gp-371	220	13	marketing	marketing	NOUN
gp-371	220	14	:	:	PUNCT
gp-371	220	15	a	a	DET
gp-371	220	16	strategic	strategic	ADJ
gp-371	220	17	visualization	visualization	NOUN
gp-371	220	18	framework	framework	NOUN
gp-371	220	19	1972	1972	NUM
gp-371	220	20	attachment	attachment	NOUN
gp-371	220	21	in	in	ADP
gp-371	220	22	the	the	DET
gp-371	220	23	direct	direct	ADJ
gp-371	220	24	-	-	PUNCT
gp-371	220	25	to	to	ADP
gp-371	220	26	-	-	PUNCT
gp-371	220	27	consumer	consumer	NOUN
gp-371	220	28	(	(	PUNCT
gp-371	220	29	d2c	d2c	PROPN
gp-371	220	30	)	)	PUNCT
gp-371	220	31	model	model	NOUN
gp-371	220	32	.	.	PUNCT
gp-371	221	1	rasheed	rasheed	PROPN
gp-371	221	2	,	,	PUNCT
gp-371	221	3	muhammad	muhammad	PROPN
gp-371	221	4	faisal	faisal	PROPN
gp-371	221	5	,	,	PUNCT
gp-371	221	6	husser	husser	PROPN
gp-371	221	7	,	,	PUNCT
gp-371	221	8	jocelyn	jocelyn	PROPN
gp-371	221	9	,	,	PUNCT
gp-371	221	10	junaid	junaid	PROPN
gp-371	221	11	,	,	PUNCT
gp-371	221	12	muhammad	muhammad	PROPN
gp-371	221	13	,	,	PUNCT
gp-371	221	14	goujon	goujon	NOUN
gp-371	221	15	belghit	belghit	PROPN
gp-371	221	16	,	,	PUNCT
gp-371	221	17	anne	anne	PROPN
gp-371	221	18	,	,	PUNCT
gp-371	221	19	&	&	CCONJ
gp-371	221	20	abdoune	abdoune	ADJ
gp-371	221	21	,	,	PUNCT
gp-371	221	22	radouane	radouane	NOUN
gp-371	221	23	.	.	PUNCT
gp-371	222	1	(	(	PUNCT
gp-371	222	2	2025	2025	NUM
gp-371	222	3	)	)	PUNCT
gp-371	222	4	.	.	PUNCT
gp-371	223	1	ethical	ethical	ADJ
gp-371	223	2	decision	decision	NOUN
gp-371	223	3	-	-	PUNCT
gp-371	223	4	making	making	NOUN
gp-371	223	5	in	in	ADP
gp-371	223	6	purchasing	purchase	VERB
gp-371	223	7	channels	channel	NOUN
gp-371	223	8	:	:	PUNCT
gp-371	223	9	a	a	DET
gp-371	223	10	context	context	NOUN
gp-371	223	11	of	of	ADP
gp-371	223	12	developing	develop	VERB
gp-371	223	13	b2b	b2b	NOUN
gp-371	223	14	markets	market	NOUN
gp-371	223	15	.	.	PUNCT
gp-371	224	1	supply	supply	NOUN
gp-371	224	2	chain	chain	NOUN
gp-371	224	3	forum	forum	PROPN
gp-371	224	4	:	:	PUNCT
gp-371	224	5	an	an	DET
gp-371	224	6	international	international	ADJ
gp-371	224	7	journal	journal	NOUN
gp-371	224	8	,	,	PUNCT
gp-371	224	9	26(3	26(3	NUM
gp-371	224	10	)	)	PUNCT
gp-371	224	11	,	,	PUNCT
gp-371	224	12	312	312	NUM
gp-371	224	13	–	–	PUNCT
gp-371	224	14	328	328	NUM
gp-371	224	15	.	.	PUNCT
gp-371	225	1	taylor	taylor	PROPN
gp-371	225	2	&	&	CCONJ
gp-371	225	3	francis	francis	PROPN
gp-371	225	4	.	.	PUNCT
gp-371	226	1	rosa	rosa	PROPN
gp-371	226	2	-	-	PUNCT
gp-371	226	3	salas	salas	PROPN
gp-371	226	4	,	,	PUNCT
gp-371	226	5	marcel	marcel	PROPN
gp-371	226	6	.	.	PUNCT
gp-371	226	7	(	(	PUNCT
gp-371	226	8	2025	2025	NUM
gp-371	226	9	)	)	PUNCT
gp-371	226	10	.	.	PUNCT
gp-371	227	1	total	total	ADJ
gp-371	227	2	market	market	NOUN
gp-371	227	3	american	american	NOUN
gp-371	227	4	:	:	PUNCT
gp-371	227	5	race	race	NOUN
gp-371	227	6	,	,	PUNCT
gp-371	227	7	data	datum	NOUN
gp-371	227	8	,	,	PUNCT
gp-371	227	9	and	and	CCONJ
gp-371	227	10	advertising	advertising	NOUN
gp-371	227	11	.	.	PUNCT
gp-371	228	1	duke	duke	PROPN
gp-371	228	2	university	university	PROPN
gp-371	228	3	press	press	NOUN
gp-371	228	4	.	.	PUNCT
gp-371	229	1	saragih	saragih	PROPN
gp-371	229	2	,	,	PUNCT
gp-371	229	3	harriman	harriman	PROPN
gp-371	229	4	samuel	samuel	PROPN
gp-371	229	5	.	.	PUNCT
gp-371	230	1	(	(	PUNCT
gp-371	230	2	2024	2024	NUM
gp-371	230	3	)	)	PUNCT
gp-371	230	4	.	.	PUNCT
gp-371	231	1	ambicultural	ambicultural	ADJ
gp-371	231	2	sensitivity	sensitivity	NOUN
gp-371	231	3	and	and	CCONJ
gp-371	231	4	relational	relational	ADJ
gp-371	231	5	embeddedness	embeddedness	NOUN
gp-371	231	6	in	in	ADP
gp-371	231	7	fostering	foster	VERB
gp-371	231	8	b2b	b2b	NOUN
gp-371	231	9	relationship	relationship	NOUN
gp-371	231	10	.	.	PUNCT
gp-371	232	1	journal	journal	PROPN
gp-371	232	2	of	of	ADP
gp-371	232	3	business	business	PROPN
gp-371	232	4	&	&	CCONJ
gp-371	232	5	industrial	industrial	ADJ
gp-371	232	6	marketing	marketing	NOUN
gp-371	232	7	,	,	PUNCT
gp-371	232	8	39(10	39(10	NUM
gp-371	232	9	)	)	PUNCT
gp-371	232	10	,	,	PUNCT
gp-371	232	11	2123	2123	NUM
gp-371	232	12	–	–	PUNCT
gp-371	232	13	2139	2139	NUM
gp-371	232	14	.	.	PUNCT
gp-371	233	1	siddiqui	siddiqui	NOUN
gp-371	233	2	,	,	PUNCT
gp-371	233	3	muhammad	muhammad	PROPN
gp-371	233	4	hammad	hammad	PROPN
gp-371	233	5	fahim	fahim	PROPN
gp-371	233	6	.	.	PUNCT
gp-371	234	1	(	(	PUNCT
gp-371	234	2	2025	2025	NUM
gp-371	234	3	)	)	PUNCT
gp-371	234	4	.	.	PUNCT
gp-371	235	1	explainable	explainable	ADJ
gp-371	235	2	emotion	emotion	NOUN
gp-371	235	3	classification	classification	NOUN
gp-371	235	4	in	in	ADP
gp-371	235	5	social	social	ADJ
gp-371	235	6	media	medium	NOUN
gp-371	235	7	.	.	PUNCT
gp-371	236	1	université	université	NOUN
gp-371	236	2	d’ottawa|	d’ottawa|	PROPN
gp-371	236	3	university	university	NOUN
gp-371	236	4	of	of	ADP
gp-371	236	5	ottawa	ottawa	PROPN
gp-371	236	6	.	.	PUNCT
gp-371	237	1	song	song	PROPN
gp-371	237	2	,	,	PUNCT
gp-371	237	3	guo	guo	PROPN
gp-371	237	4	,	,	PUNCT
gp-371	237	5	gazi	gazi	PROPN
gp-371	237	6	,	,	PUNCT
gp-371	237	7	md	md	PROPN
gp-371	237	8	abu	abu	PROPN
gp-371	237	9	issa	issa	PROPN
gp-371	237	10	,	,	PUNCT
gp-371	237	11	waaje	waaje	NOUN
gp-371	237	12	,	,	PUNCT
gp-371	237	13	abdul	abdul	PROPN
gp-371	237	14	,	,	PUNCT
gp-371	237	15	roshid	roshid	VERB
gp-371	237	16	,	,	PUNCT
gp-371	237	17	md	md	PROPN
gp-371	237	18	mustaqim	mustaqim	PROPN
gp-371	237	19	,	,	PUNCT
gp-371	237	20	karim	karim	PROPN
gp-371	237	21	,	,	PUNCT
gp-371	237	22	rejaul	rejaul	NOUN
gp-371	237	23	,	,	PUNCT
gp-371	237	24	rahaman	rahaman	NOUN
gp-371	237	25	,	,	PUNCT
gp-371	237	26	md	md	PROPN
gp-371	237	27	atikur	atikur	PROPN
gp-371	237	28	,	,	PUNCT
gp-371	237	29	min	min	PROPN
gp-371	237	30	,	,	PUNCT
gp-371	237	31	zhang	zhang	PROPN
gp-371	237	32	,	,	PUNCT
gp-371	237	33	&	&	CCONJ
gp-371	237	34	bin	bin	PROPN
gp-371	237	35	s	s	PROPN
gp-371	237	36	senathirajah	senathirajah	PROPN
gp-371	237	37	,	,	PUNCT
gp-371	237	38	abdul	abdul	PROPN
gp-371	237	39	rahman	rahman	PROPN
gp-371	237	40	.	.	PUNCT
gp-371	238	1	(	(	PUNCT
gp-371	238	2	2025	2025	NUM
gp-371	238	3	)	)	PUNCT
gp-371	238	4	.	.	PUNCT
gp-371	239	1	the	the	DET
gp-371	239	2	neuromarketing	neuromarketing	NOUN
gp-371	239	3	:	:	PUNCT
gp-371	239	4	bridging	bridge	VERB
gp-371	239	5	neuroscience	neuroscience	NOUN
gp-371	239	6	and	and	CCONJ
gp-371	239	7	marketing	marketing	NOUN
gp-371	239	8	for	for	ADP
gp-371	239	9	enhanced	enhanced	ADJ
gp-371	239	10	consumer	consumer	NOUN
gp-371	239	11	engagement	engagement	NOUN
gp-371	239	12	.	.	PUNCT
gp-371	240	1	ieee	ieee	NOUN
gp-371	240	2	access	access	NOUN
gp-371	240	3	.	.	PUNCT
gp-371	241	1	theodorakopoulos	theodorakopoulos	PROPN
gp-371	241	2	,	,	PUNCT
gp-371	241	3	leonidas	leonida	NOUN
gp-371	241	4	,	,	PUNCT
gp-371	241	5	theodoropoulou	theodoropoulou	PROPN
gp-371	241	6	,	,	PUNCT
gp-371	241	7	alexandra	alexandra	PROPN
gp-371	241	8	,	,	PUNCT
gp-371	241	9	&	&	CCONJ
gp-371	241	10	klavdianos	klavdianos	PROPN
gp-371	241	11	,	,	PUNCT
gp-371	241	12	christos	christos	PROPN
gp-371	241	13	.	.	PUNCT
gp-371	242	1	(	(	PUNCT
gp-371	242	2	2025	2025	NUM
gp-371	242	3	)	)	PUNCT
gp-371	242	4	.	.	PUNCT
gp-371	243	1	interactive	interactive	ADJ
gp-371	243	2	viral	viral	ADJ
gp-371	243	3	marketing	marketing	NOUN
gp-371	243	4	through	through	ADP
gp-371	243	5	big	big	ADJ
gp-371	243	6	data	datum	NOUN
gp-371	243	7	analytics	analytic	NOUN
gp-371	243	8	,	,	PUNCT
gp-371	243	9	influencer	influencer	NOUN
gp-371	243	10	networks	network	NOUN
gp-371	243	11	,	,	PUNCT
gp-371	243	12	ai	ai	VERB
gp-371	243	13	integration	integration	NOUN
gp-371	243	14	,	,	PUNCT
gp-371	243	15	and	and	CCONJ
gp-371	243	16	ethical	ethical	ADJ
gp-371	243	17	dimensions	dimension	NOUN
gp-371	243	18	.	.	PUNCT
gp-371	244	1	journal	journal	NOUN
gp-371	244	2	of	of	ADP
gp-371	244	3	theoretical	theoretical	ADJ
gp-371	244	4	and	and	CCONJ
gp-371	244	5	applied	apply	VERB
gp-371	244	6	electronic	electronic	ADJ
gp-371	244	7	commerce	commerce	NOUN
gp-371	244	8	research	research	NOUN
gp-371	244	9	,	,	PUNCT
gp-371	244	10	20(2	20(2	NUM
gp-371	244	11	)	)	PUNCT
gp-371	244	12	,	,	PUNCT
gp-371	244	13	115	115	NUM
gp-371	244	14	.	.	PUNCT
gp-371	245	1	thomas	thomas	PROPN
gp-371	245	2	,	,	PUNCT
gp-371	245	3	richard	richard	PROPN
gp-371	245	4	k.	k.	PROPN
gp-371	245	5	(	(	PUNCT
gp-371	245	6	2024	2024	NUM
gp-371	245	7	)	)	PUNCT
gp-371	245	8	.	.	PUNCT
gp-371	246	1	marketing	market	VERB
gp-371	246	2	health	health	NOUN
gp-371	246	3	services	service	NOUN
gp-371	246	4	.	.	PUNCT
gp-371	247	1	ache	ache	PROPN
gp-371	247	2	learn	learn	VERB
gp-371	247	3	.	.	PUNCT
gp-371	248	1	tran	tran	PROPN
gp-371	248	2	-	-	PUNCT
gp-371	248	3	dang	dang	PROPN
gp-371	248	4	,	,	PUNCT
gp-371	248	5	hoa	hoa	PROPN
gp-371	248	6	,	,	PUNCT
gp-371	248	7	kim	kim	PROPN
gp-371	248	8	,	,	PUNCT
gp-371	248	9	jae	jae	PROPN
gp-371	248	10	woo	woo	PROPN
gp-371	248	11	,	,	PUNCT
gp-371	248	12	lee	lee	PROPN
gp-371	248	13	,	,	PUNCT
gp-371	248	14	jae	jae	PROPN
gp-371	248	15	min	min	PROPN
gp-371	248	16	,	,	PUNCT
gp-371	248	17	&	&	CCONJ
gp-371	248	18	kim	kim	PROPN
gp-371	248	19	,	,	PUNCT
gp-371	248	20	dong	dong	PROPN
gp-371	248	21	seong	seong	PROPN
gp-371	248	22	.	.	PUNCT
gp-371	249	1	(	(	PUNCT
gp-371	249	2	2025	2025	NUM
gp-371	249	3	)	)	PUNCT
gp-371	249	4	.	.	PUNCT
gp-371	250	1	shaping	shape	VERB
gp-371	250	2	the	the	DET
gp-371	250	3	future	future	NOUN
gp-371	250	4	of	of	ADP
gp-371	250	5	logistics	logistic	NOUN
gp-371	250	6	:	:	PUNCT
gp-371	250	7	data	data	NOUN
gp-371	250	8	-	-	PUNCT
gp-371	250	9	driven	drive	VERB
gp-371	250	10	technology	technology	NOUN
gp-371	250	11	approaches	approach	NOUN
gp-371	250	12	and	and	CCONJ
gp-371	250	13	strategic	strategic	ADJ
gp-371	250	14	management	management	NOUN
gp-371	250	15	.	.	PUNCT
gp-371	251	1	iete	iete	PROPN
gp-371	251	2	technical	technical	PROPN
gp-371	251	3	review	review	PROPN
gp-371	251	4	,	,	PUNCT
gp-371	251	5	42(1	42(1	NOUN
gp-371	251	6	)	)	PUNCT
gp-371	251	7	,	,	PUNCT
gp-371	251	8	44–79	44–79	PROPN
gp-371	251	9	.	.	PUNCT
gp-371	252	1	yin	yin	PROPN
gp-371	252	2	,	,	PUNCT
gp-371	252	3	r.	r.	PROPN
gp-371	252	4	k.	k.	PROPN
gp-371	252	5	(	(	PUNCT
gp-371	252	6	2018	2018	NUM
gp-371	252	7	)	)	PUNCT
gp-371	252	8	.	.	PUNCT
gp-371	253	1	case	case	NOUN
gp-371	253	2	study	study	NOUN
gp-371	253	3	research	research	NOUN
gp-371	253	4	and	and	CCONJ
gp-371	253	5	applications	application	NOUN
gp-371	253	6	:	:	PUNCT
gp-371	253	7	design	design	NOUN
gp-371	253	8	and	and	CCONJ
gp-371	253	9	methods	method	NOUN
gp-371	253	10	(	(	PUNCT
gp-371	253	11	6th	6th	ADJ
gp-371	253	12	ed	ed	NOUN
gp-371	253	13	.	.	PUNCT
gp-371	253	14	)	)	PUNCT
gp-371	253	15	.	.	PUNCT
gp-371	254	1	sage	sage	NOUN
gp-371	254	2	publications	publication	NOUN
gp-371	254	3	.	.	PUNCT
gp-371	255	1	copyright	copyright	NOUN
gp-371	255	2	holders	holder	NOUN
gp-371	255	3	:	:	PUNCT
gp-371	255	4	ekaterina	ekaterina	PROPN
gp-371	255	5	kozlova	kozlova	PROPN
gp-371	255	6	(	(	PUNCT
gp-371	255	7	2025	2025	NUM
gp-371	255	8	)	)	PUNCT
gp-371	255	9	first	first	ADJ
gp-371	255	10	publication	publication	NOUN
gp-371	255	11	right	right	NOUN
gp-371	255	12	:	:	PUNCT
gp-371	255	13	ajemb	ajemb	PROPN
gp-371	255	14	–	–	PUNCT
gp-371	255	15	american	american	ADJ
gp-371	255	16	journal	journal	PROPN
gp-371	255	17	of	of	ADP
gp-371	255	18	economic	economic	ADJ
gp-371	255	19	and	and	CCONJ
gp-371	255	20	management	management	NOUN
gp-371	255	21	business	business	NOUN