id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajebi-1523	Kabir, Md Shahriar	Click, Share, Buy: The Transition of General Commerce into Social Commerce in Bangladesh: The Impact of Consumer’s Psychological Perceptions on IEWOM and Consumer Intention to Purchase	2023	11	.pdf	application/pdf	6007	319	49	As consumers rely more on social media to gather information about products and brands before making purchasing decisions, it is crucial to recognize and evaluate the key drivers of brand image (BI) on social media and comprehend the impacts of BI, such as the intention to electronic word-of-mouth (IEWOM) and consumer intention to purchase (IP). This study investigates the role of brand image as a mediator between psychological perceptions and consumer behavior in the context of social commerce.	cache/ajebi-1523.pdf	txt/ajebi-1523.txt