id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajebi-4799	Obiso, Shenna Marrie; Balala, Cheryl; Samson, Elvan Klien; Alonzo, Albert A.; Dadole, Djannez M.; Parcia, Heidie Amor A.	The Influence of Online Sales Promotion on Impulsive Buying Behavior Among Gen Z Consumers	2025	9	.pdf	application/pdf	5950	348	50	The Influence of Online Sales Promotion on Impulsive Buying Behavior among Gen Z Consumers Shenna Marrie Obiso1, Cheryl Balala1, Elvan Klien Samson1, Albert A. Alonzo1*, Djannez M. Dadole1, Heidie Amor A. Parcia1 Volume 4 Issue 2, Year 2025 ISSN: 2831-5588 (Online), 2832-4862 (Print) DOI: https://doi.org/10.54536/ajebi.v4i2.4799 https://journals.e-palli.com/home/index.php/ajebi Article Information ABSTRACT Received: March 15, 2025 Accepted: April 24, 2025 Published: May 31, 2025 This study investigated the influence of online sales promotions on impulsive buying behavior among Gen Z consumers in Naawan, Misamis Oriental, Philippines. Findings revealed that there were statistically significant differences in the impulsive buying behavior of Gen Z consumers depending on the type of online sales promotion they preferred.	cache/ajebi-4799.pdf	txt/ajebi-4799.txt