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American Journal of  Economics and 
Business Innovation (AJEBI)

Research on Sustainable Development of  China’s Green Enterprise Economy
YulinQin1,  Jun Li2* 

Volume 2 Issue 2, Year 2023
ISSN: 2831-5588 (Online), 2832-4862 (Print)

DOI: https://doi.org/10.54536/ajebi.v2i2.1891
https://journals.e-palli.com/home/index.php/ajebi

Article Information ABSTRACT

Received: July 09, 2023

Accepted: August 04 2023

Published: August 10, 2023

This paper aims to explore how China’s green economy can promote the sustainable 
development of  enterprises. With the rapid growth of  China’s economy, problems such 
as environmental pollution, resource depletion, and ecological imbalance have become 
increasingly prominent. The article first expounds the meaning and consensus of  green 
economy and sustainable development. Then it discusses the environmental protection 
industry as an important part of  the green economy, including its rise, international 
trends and development status. The article analyzes the impact of  the green economy on 
the sustainable development of  enterprises, including environmental benefits, economic 
advantages and social impact. Discusses the challenges and opportunities faced by enterprises 
in technological innovation, market demand, and policy support in the green economy. 
Finally, the article proposes strategies for enterprises to achieve sustainable development, 
including practices such as sustainable resource management, clean production technology, 
and corporate social responsibility. . Therefore, the author’s research provides guidance for 
Chinese enterprises to realize the sustainable development of  green economy, and provides 
insights and suggestions for promoting the development of  green economy and sustainable 
development of  enterprises.

Keywords
Green Economy, Business 
Development Strategy, 
Sustainable Development

1 Belarusian State University, Minsk, Belarus
* Corresponding author’s e-mail: jli701788@gmail.com

INTRODUCTION 
Environment and development are two major themes 
in today’s world, with green economy and sustainable 
development at its core. China’s economy is growing 
rapidly, and economic growth indicators continue to 
improve. However, this growth has also been accompanied 
by serious environmental pollution, resource depletion 
and ecological imbalance. If  environmental costs are 
deducted, China’s real economic growth index has not 
yet reached the level of  the statistics. China’s economic 
growth must change, and a green economy is one of  the 
most important ways to meet this challenge.
With the rapid growth of  China’s economy, problems 
such as environmental pollution, resource depletion, 
and ecological imbalance have become increasingly 
prominent. A green economy is seen as an effective 
way to address these issues. Enterprises embody the 
concept of  sustainable development by emphasizing 
the production of  green economic products and the 
recycling of  products.Therefore, a large number of  small 
and medium-sized enterprises in my country have started 
the transformation of  low-carbon enterprises to meet the 
needs of  sustainable economic development.
Low-carbon economy is a green economy with “low 
energy consumption, low emission and low pollution”, 
which is in line with a new economic model of  
sustainable development. The development of  low-
carbon economy, promote green development, based on 
the theory of  sustainable development, is an important 
idea and solution to solve the global climate problem, 
it is different from the traditional mode of  economic 
development model (Meng et al., 2020). The current 

climate change problem is becoming more and more 
serious, the development strategy of  green low-carbon 
economy is getting more and more widespread attention, 
as a high-carbon industry oil companies, should comply 
with the current general trend of  social and economic 
development, the implementation of  green low-carbon 
economy sustainable development strategy.
Green economy is an economic form that focuses on 
resource efficiency and environmental friendliness. 
It is characterized by low resource consumption, low 
environmental pollution, high value-added products, 
strong technological innovation, and intensive 
production methods. 2006 to 2020, China entered the 
first phase of  green transformation, and 2020 to 2030 
is the second phase of  large-scale emission reduction, 
focusing on reducing carbon dioxide emissions. The 
widespread adoption of  the green development concept 
is rapidly affecting all aspects of  China’s economic and 
social development, including the resource environment 
(Wang et al., 2022), technological progress, economic 
agglomerations, industrial restructuring, government 
interventions, and public transportation (Shaoet al., 2022 
).
Contemporary economies are increasingly emphasizing 
the development of  environmentally friendly economies. 
In this context, sustainable development of  any economy 
involves increasing environmental benefits in any area. 
The promotion of  green jobs is becoming increasingly 
important and employment policies and strategies at 
national and European level are increasingly supporting 
green jobs. In a green economy, the development of  
green jobs becomes the basis for sustainable economic 



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development. Green jobs are at the heart of  sustainable 
development and key to addressing global challenges such 
as environmental protection, economic development and 
social inclusion (Wang et al., 2022). This paper describes 
the role of  green jobs in ensuring sustainable economic 
development and emphasizes China’s position in this 
regard. This study starts with a conceptual analysis of  
the terms sustainable development, green economy 
and green jobs to capture the linkages between these 
concepts. It aims to explore how China’s green economy 
can contribute to sustainable business development 
and provide practical recommendations for future 
green economy development and sustainable business 
development.

LITERATURE REVIEW
Basic Overview of  The Green Economy
There is a broad consensus on the content of  green 
economic activities. One is the industrialization of  
environmental protection, aimed at protecting the 
environment, promoting scientific and technological 
progress, and preventing the emergence of  new factors 
detrimental to the environment and ecological damage 
during the implementation of  environmental protection 
measures. The second is the greening of  the primary 
industry focusing on agriculture. The realization of  
ecological agriculture is the common ideal of  mankind. 
The last is the greening of  the secondary industry, or 
more broadly the greening of  all manufacturing industries. 
Green economy represents the concept of  harmonizing 
human economic activities with environmental protection. 
It mainly refers to the emerging environmental protection 
industry and the changes in industry and agriculture 
triggered by environmental protection. Green economy 
can be regarded as a general term for the ideal economic 
activities of  human beings in the future, and all economic 
activities should be based on ecological principles. It is 
the pursuit of  harmony between human beings and 
nature, which meets the current needs of  human survival 
and development while also protecting the ecological 
environment and realizing the important prerequisite of  
sustainable development.

Theoretical Overview of  Green Economy
Loiseau E, Saikku L, Antikainen R emphasized that the 
traditional way of  economic growth has caused significant 
environmental damage, and advocated an economic 
model that focuses on environmental protection to 
achieve simultaneous development of  the economy and 
the environment (Loiseau E et al.,2016). Since then, the 
concept of  green economy has been globally recognized 
and promoted, and has become a prominent symbol of  
the economic model in the new era.
Song Jinzhao, Hu Xiangxiang, Wang Xiaoping, and Wang 
Keyang proposed a new green economy theory (Song JZ 
et al.,2022). They proposed to add a new element - social 
organization capital - on the basis of  traditional economic 
factors such as labor, land and capital. Under the green 

economy framework, social organizational capital is 
considered a key factor in achieving green economic 
development. This perspective goes beyond the over-
reliance on physical capital in economics in the past and 
emphasizes the importance of  non-material resources so 
as to achieve a balance between material and non-material 
aspects. Many scholars have also contributed to defining 
this concept, Loiseau et al. (2016) emphasized the close 
relationship between green economy and sustainable 
development.
Prof. Cai Linhai is the founder and advocate of  the 
green economy theory in China, and has proposed a 
more comprehensive green economy theory and practice 
(Cai ,2009). He further emphasized that the green 
economy pursues efficient, harmonious, and sustainable 
development, with ecological agriculture, recycling 
industry, and sustainable service industry as the core 
composition of  economic structure, growth mode, and 
social form. The development of  green economy needs 
to realize the efficient use of  resources and sustainable 
economic growth through technological innovation, 
industrial transformation, policy guidance and other 
measures.
To summarize, green economy is not only an important 
new research topic today, but also a necessary research 
direction for the development of  the times. Therefore, 
how to develop the green economy, the development 
of  green economy enterprises as well as sustainable 
development is the important research object of  this 
paper.

The Relationship between Green Economy and 
Sustainable Development
The introduction of  the theory of  sustainable 
development was accompanied by a big discussion on 
the two theories of  limit of  growth and infinite growth. 
Both theories have their drawbacks. Former Norwegian 
Prime Minister Mrs. Brundtland pointed out in the report 
“Our Common Future” that the world has a tendency 
to change the earth’s environment, threatening the lives 
of  many species, including human beings. The report 
cites a series of  major global environmental problems 
and reveals the relationship between the environment 
and development, namely, that development in the 
traditional sense leads to the destruction and depletion 
of  environmental resources, while environmental 
degradation restricts economic development. The report 
provides a comprehensive and systematic evaluation 
of  the current problems facing mankind in terms of  
economic development and environmental protection. 
She pointed out that we recognize the importance of  
economic interdependence among countries, and we 
are now feeling the interdependence of  the economies 
of  the globalized economies. The current economic 
development, however, should not be irreversible on the 
premise of  ecology and environment, but should follow 
a cyclical and gradual development. General Secretary Xi 
Jinping of  China has also put forward the development 



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goal that only green water and green mountains are 
mountains of  gold and silver, and is striving to achieve 
the goal of  carbon neutrality by 2050.

Status of  Green Economy Development
The development of  green economy aims to realize 
the synergistic development of  economic growth and 
environmental protection. Market-oriented, it promotes 
the transformation and upgrading of  traditional 
industries, adopts new production methods, technologies 
and management concepts, and minimizes the impact 

on the environment and the consumption of  resources. 
The development status of  green economy is reflected 
in economic growth premised on the protection of  
ecological and environmental protection and resource 
conservation. With its emphasis on ecological and 
environmental protection and resource conservation, the 
green economy has been able to better meet the growing 
environmental protection and health needs of  the people, 
and has therefore gained the support and widespread 
attention of  an increasing number of  countries and all 
sectors of  society.

Figure 1: The measurement curve of  green economic benefits in the past four years

As can be seen from Figure 1, the distribution curve of  
China’s green economy development shows an overall 
trend of  rightward shift (Liu et al.,2022 ). The magnitude 
of  this change is relatively small, and the height of  the 
main peak increases year by year, but at a slow pace. The 
distribution curve also shows a right-sloping tail, indicating 
that some regions have a greater potential for green 
economic development, but overall there is a dominant 
peak and no obvious regional polarization. This indicates 
that the level of  green economy development in China’s 
central and western regions is generally improving, and 
the absolute differences between regions are gradually 

narrowing.
Overall, the efficiency of  China’s green economy 
development is improving, but the growth rate is relatively 
slow, and there is still a certain degree of  volatility and 
instability in certain aspects.

METHODOLOGY
China’s Green Economy Policies And Practices
This paper uses data analysis method, literature research 
method, induction and summary method, and data 
analysis method to evaluate Chinese enterprises in 
many aspects. These include the evaluation of  green 

Figure 2: Analysis of  China’s green economy transition and low carbon economy from 2014-2022



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production products of  enterprises, the evaluation of  
environmental protection performance of  enterprises, 
the evaluation of  green energy application rate of  
enterprises, the evaluation of  low-carbon resource-
saving enterprise transformation, and the transformation 
factors of  enterprises manufacturing green.And through 
EXCEL, Orgin and other production software to display 
the data in the form of  charts in the thesis research. 
The transition to a green economy represents China’s 
transformation to a low-carbon, resource-saving society, 
which is inextricably linked to economic prosperity, social 
development, and ecological harmonization (Li, Jiang 
et al.,2013). The column analysis of  carbon pollution 
emission is shown in Figure 2.

Influencing Factors Of  Green Economy Transition
At present, the influencing factors and realization paths 
of  green economic transformation mainly focus on 
green economy and natural resource endowment, green 
economy and environmental pollution. Some scholars 
have analyzed the driving factors of  green transition 
potential, emphasizing the importance of  carbon emission 
reduction, green innovation, and public green awareness. 
They believe that energy saving and emission reduction 
mainly through promoting technological progress to 
promote the growth of  green total factor productivity, 
which in turn realizes the win-win situation of  the 
environment and the green economy (Wang et al.,2016), 
and demonstrates the carbon emission reduction effect of  

Figure 3: Influencing Factors of  Enterprise Transformation in Green Economy

environmental regulation green economy technological 
innovation (Jiang et al.,2022).Relevant influencing factors 
are shown in Figure 3.
In summary, the factors affecting the green transformation 
of  the manufacturing sector can be summarized at three 
levels:

Basic Level
fundamentally, the international economy plays a crucial 
role as a fundamental influencing factor. Turbulence in 
the international economy will affect China’s carbon 
neutral strategy and prompt industrial restructuring of  
the manufacturing industry. Climate cooperation is a 
fundamental factor influencing carbon neutral targets.

Intermediate Level
Includes factors such as financing capacity, business 
model innovation, supply chain management, and energy 
structure. These factors interact with each other and are 
influenced by the carbon trading market, new infrastructure 
projects, energy infrastructure development, and the 
willingness of  enterprises to make a green transition. 
Enhancing financing capacity, improving technology 
introduction, and optimizing supply chain management 
are important initiatives at this level.

Surface Level
Focuses on the actual initiatives of  enterprises to realize 
green transformation and upgrading. This includes 
improving production efficiency, restructuring energy 

mix, and developing new market competitiveness under 
the carbon neutrality goal.
By considering these three dimensions together, 
policymakers and enterprises can synthesize multiple 
factors and take comprehensive actions to promote green 
transformation in manufacturing.

Impact of  Relevant Policies
Inadequate policy measures. Green low-carbon 
economic development model is mainly to solve the 
problem of  energy utilization, control of  greenhouse 
gas emissions, waste treatment and recycling, etc., has a 
strong policy, and requires sound laws and regulations 
to escort the policy. For all walks of  life, low-carbon 
economic development should bear the brunt, should be 
constrained by a number of  policies and regulations, but 
at present China’s policy in this regard, the formulation 
of  laws and regulations is not sound, the lack of  special 
laws and regulations specifically for the low-carbon 
economy, there is no better implementation of  the 
system, there is no legal, institutionalized, supervision 
and regulation of  the laxity of  the phenomenon, resulting 
in a number of  enterprises bidding for carbon emissions, 
waste waste discharge phenomena, seriously polluting 
the surrounding production and living environment, the 
waste treatment and recycling. Serious pollution of  the 
surrounding production and living environment. So to 
carry out the road of  green economic transformation, 
the need to force enterprises to implement energy saving 
and emission reduction and energy consumption double 



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control measures. At the same time, it also emphasizes 
the role of  government administrative intervention in the 
control of  environmental pollution within the enterprise 
and the development of  green technological innovation. 
Such intervention can effectively reduce the marginal 
abatement cost of  enterprises, increase their income, 
and promote the development of  green economic 
development model, low-carbon energy system and 
modern circular economy industry from the source.

RESULTS AND DISCUSSION
Impact of  Green Economy on The Life Cycle of  
Enterprises and Related Suggestions
The Impact of  The Green Economy on The Life 
Cycle of  Corporate Sustainability
The impact of  the green economy and the birth period 
of  the enterprise. The green economy will also have 
an important and direct impact on other stages of  the 
enterprise life cycle. Green marketing of  green product 
strategy and green strategy 4P (i.e., green probe, green 
segmentation, green priority, green positioning) requires 
the birth of  the enterprise, in the product investment 
and process selection to prioritize low consumption, no 
pollution, no side effects, no adverse consequences of  the 
products and processes; in the development of  the market, 
pay attention to the probe of  the green market, the size 
of  the green market and the selection of  green economy 
enterprises in the product in the minds of  consumers 
green positioning; the green economy in the product in 
the minds of  consumers; and the green economy in the 
product in the consumer’s mind; the green economy in 
the product in the consumer’s mind; the green economy 
in the product in the consumer’s mind. Green positioning 
in the minds of  consumers; at the same time, but also to 
the concept of  green marketing, and gradually establish 
a green corporate image recognition system. Visible, in 
the current green market, green business concepts are 
not mature conditions, the green economy, although the 
short-term increase in the birth of  some of  the work of  
the difficulty (such as the development of  green market 
and the establishment of  green identification system), 
but it reduces some of  the work (such as the approval 
of  the work) of  the resistance, and for the sustainable 
development of  enterprises to lay a solid foundation (Wei 
et al.,2011).
Green economy and business growth. Green economy 
due to the implementation of  green strategy 4P and 
tactics 4P (green products, green channels, green price, 
green promotion), although the enterprise’s green 
products due to the addition of  de-pollution costs have 
higher prices, but because of  its friendly to the social 
environment and the ecological environment, coupled 
with the role of  the green promotions, the product is 
more likely to be accepted by the market, the market share 
may be larger, the sales volume rose faster, the enterprise 
has more room for development. The enterprise has 
more space for development. However, if  the enterprise 
only from the growth period began to import the green 

economy concept, in the green market is not mature, its 
development speed will be limited.
Green economy and enterprise maturity. With the further 
launch of  green demand and green consumption, the 
green market will continue to expand, the non-green 
market will be squeezed, the saturation of  the green 
product market slows down, when more enterprises to 
implement the green economy model, split the green 
market and lead to market saturation, the enterprise 
enters the maturity period. In the maturity period, due 
to the formation of  green mode business philosophy 
and the establishment of  green image recognition system 
of  enterprises, enterprises and products have a high 
reputation, therefore, the maturity period of  enterprises 
will last for a long time.

Strategies and Suggestions for Promoting Sustainable 
Development of  Enterprises
Each enterprise should actively and rationally develop 
new technologies to utilize new energy. China’s green 
economy enterprises to implement green low-carbon 
economic development strategy, need to actively and 
rationally develop new technologies to utilize new 
energy. The rational development and utilization of  
new energy is the fundamental way out to solve the 
increasingly serious environmental and energy problems. 
From a policy perspective, new projects and products 
should be strictly reviewed, and energy efficiency 
standards should be strictly enforced and improved; 
backward production capacity should be eliminated, and 
enterprises should be encouraged to develop low-carbon 
technologies and utilize low-carbon energy. Strengthen 
the exchange and cooperation with developed countries 
in carbon emissions, carbon treatment, biological carbon 
sequestration and other technologies, promote technology 
transfer from developed countries to China, strengthen 
digestion, absorption and utilization of  innovation, and 
jointly construct a technological cooperation platform 
for energy resources and ecological environment, so as 
to promote the development of  green and low-carbon 
technologies and the comprehensive utilization of  new 
energy sources (Wang .,2012).
Enterprises should strengthen scientific and technological 
innovation and develop low-carbon industries. As 
a petroleum enterprise to strengthen scientific and 
technological innovation, the development of  low-carbon 
industry, mainly from the innovation of  new energy 
research and development technology, innovation of  
low emission technology, innovation of  carbon dioxide 
treatment technology, innovation of  new energy research 
and development technology, accelerate the effective use 
of  energy or the pace of  renewable energy; innovation of  
low-emission technology, reduce the standard of  carbon 
emissions; innovation of  carbon dioxide treatment 
technology, effective recycling of  carbon emissions or 
purification of  air quality Low Carbon Awareness
Enterprises should be firmly low-carbon awareness. 
Green economy enterprises should combine enterprise 



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development with skills and emission reduction, solid low-
carbon awareness, and advocate low-carbon consumption. 
First of  all, green economy enterprises should formulate 
a macro strategy and long-term planning for low-carbon 
development, reflecting low-carbon awareness from 
the overall strategy; secondly, they should establish 
corresponding energy saving and emission reduction 
systems, and strengthen the low-carbon awareness 
of  enterprise personnel from the perspective of  the 
management system; thirdly, they should formulate an 
effective low-carbon evaluation system and incentives, 
which not only manages the carbon efficiently, but also 
reduces the carbon emissions effectively, improves the 
economic benefits, and makes the carbon management 
and economic benefits linked to daily life.

CONCLUSION
First of  all, the development of  green economy can 
effectively improve the ecological environment, improve 
the economic efficiency of  enterprises, promote the 
transformation and upgrading of  industrial structure, and 
realize the organic unity of  economic, environmental and 
social benefits. Promoting the high-quality development 
of  green economy enterprises and the development 
of  green economy requires the joint efforts of  the 
government, social groups and enterprises. Enterprises 
in social environmental protection as the main body is 
particularly important to create green economic value. 
It needs to balance social responsibility, economic 
benefits and ecological benefits, and constantly innovate 
the enterprise development model in the process of  
developing the green economy to enhance market 
competitiveness.
Secondly, the green low-carbon economic development 
model reflects the concept of  sustainable development, 
the implementation of  the green low-carbon economic 
development strategy is the way to implement the 
sustainable development strategy, and the development 
of  the green low-carbon economy is also the current trend 
of  international economic development. Constructing 
a green low-carbon economic development mode with 
high efficiency and energy saving and low emission, 
implementing a green low-carbon economic development 
strategy, establishing a responsible image by actively 
participating in the formulation of  low-carbon policies, 
laws and regulations, and effectively carrying out carbon 
management; technological innovation, development 
of  low-carbon industries, rational development of  new 
energy sources, optimization of  the industrial product 
structure, and improvement of  the competitiveness 
of  enterprises as well as their benefits; and setting up a 
low-carbon awareness to enable enterprises to carry out 
daily low-carbon management and establish a sound 
low-carbon management mechanism. In addition, it is 
necessary to establish a sound low-carbon management 
mechanism. In short, the implementation of  green 
low-carbon economic strategy is the inevitable road for 
enterprise development in all walks of  life.

In short, with the continuous and stable development 
of  the social economy, maintaining the ecological 
environment has become a factor that must be considered 
for the development of  every small and medium-sized 
enterprise in China, and it is also an indispensable factor 
for the development of  green economic enterprises. 
Small and medium-sized enterprises must not only 
implement the concept of  sustainable development, It is 
also necessary to promote green economy enterprises and 
products. Because nature is the basis for our survival and 
development, it has a great influence on the production 
and development of  green environmental protection and 
sustainable development. It is also the primary goal of  
meeting the goal of  comprehensive carbon neutrality in 
2050. Therefore, green economy enterprises are not only 
the core lifeline of  future enterprise development, but also 
an important goal of  human economic transformation.

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