id	sid	tid	token	lemma	pos
ajebi-4944	1	1	pa	pa	PROPN
ajebi-4944	1	2	ge	ge	PROPN
ajebi-4944	1	3	1	1	NUM
ajebi-4944	1	4	pa	pa	PROPN
ajebi-4944	1	5	ge	ge	PROPN
ajebi-4944	1	6	13	13	NUM
ajebi-4944	1	7	9	9	NUM
ajebi-4944	1	8	american	american	PROPN
ajebi-4944	1	9	journal	journal	PROPN
ajebi-4944	1	10	of	of	ADP
ajebi-4944	1	11	economics	economic	NOUN
ajebi-4944	1	12	and	and	CCONJ
ajebi-4944	1	13	business	business	NOUN
ajebi-4944	1	14	innovation	innovation	NOUN
ajebi-4944	1	15	(	(	PUNCT
ajebi-4944	1	16	ajebi	ajebi	NOUN
ajebi-4944	1	17	)	)	PUNCT
ajebi-4944	1	18	assessing	assess	VERB
ajebi-4944	1	19	the	the	DET
ajebi-4944	1	20	correlation	correlation	NOUN
ajebi-4944	1	21	between	between	ADP
ajebi-4944	1	22	gamification	gamification	NOUN
ajebi-4944	1	23	intensity	intensity	NOUN
ajebi-4944	1	24	and	and	CCONJ
ajebi-4944	1	25	brand	brand	NOUN
ajebi-4944	1	26	loyalty	loyalty	NOUN
ajebi-4944	1	27	in	in	ADP
ajebi-4944	1	28	young	young	ADJ
ajebi-4944	1	29	adult	adult	NOUN
ajebi-4944	1	30	demographics	demographic	NOUN
ajebi-4944	1	31	stephen	stephen	PROPN
ajebi-4944	1	32	d.	d.	PROPN
ajebi-4944	1	33	mitra1	mitra1	PROPN
ajebi-4944	1	34	,	,	PUNCT
ajebi-4944	1	35	hailey	hailey	PROPN
ajebi-4944	1	36	chaze	chaze	PROPN
ajebi-4944	1	37	r.	r.	PROPN
ajebi-4944	1	38	bueno1	bueno1	PROPN
ajebi-4944	1	39	,	,	PUNCT
ajebi-4944	1	40	nash	nash	PROPN
ajebi-4944	1	41	g.	g.	PROPN
ajebi-4944	1	42	dela	dela	PROPN
ajebi-4944	1	43	cruz1	cruz1	PROPN
ajebi-4944	1	44	,	,	PUNCT
ajebi-4944	1	45	lebron	lebron	PROPN
ajebi-4944	1	46	kyle	kyle	PROPN
ajebi-4944	1	47	g.	g.	PROPN
ajebi-4944	1	48	concon1	concon1	PROPN
ajebi-4944	1	49	,	,	PUNCT
ajebi-4944	1	50	erika	erika	PROPN
ajebi-4944	1	51	f.	f.	PROPN
ajebi-4944	1	52	bacay1	bacay1	PROPN
ajebi-4944	1	53	*	*	PROPN
ajebi-4944	1	54	volume	volume	NOUN
ajebi-4944	1	55	4	4	NUM
ajebi-4944	1	56	issue	issue	NOUN
ajebi-4944	1	57	2	2	NUM
ajebi-4944	1	58	,	,	PUNCT
ajebi-4944	1	59	year	year	NOUN
ajebi-4944	1	60	2025	2025	NUM
ajebi-4944	1	61	issn	issn	PROPN
ajebi-4944	1	62	:	:	PUNCT
ajebi-4944	1	63	2831	2831	NUM
ajebi-4944	1	64	-	-	SYM
ajebi-4944	1	65	5588	5588	NUM
ajebi-4944	1	66	(	(	PUNCT
ajebi-4944	1	67	online	online	ADJ
ajebi-4944	1	68	)	)	PUNCT
ajebi-4944	1	69	,	,	PUNCT
ajebi-4944	1	70	2832	2832	NUM
ajebi-4944	1	71	-	-	SYM
ajebi-4944	1	72	4862	4862	NUM
ajebi-4944	1	73	(	(	PUNCT
ajebi-4944	1	74	print	print	NOUN
ajebi-4944	1	75	)	)	PUNCT
ajebi-4944	1	76	doi	doi	NOUN
ajebi-4944	1	77	:	:	PUNCT
ajebi-4944	1	78	https://doi.org/10.54536/ajebi.v4i2.4944	https://doi.org/10.54536/ajebi.v4i2.4944	X
ajebi-4944	1	79	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	1	80	article	article	NOUN
ajebi-4944	1	81	information	information	NOUN
ajebi-4944	1	82	abstract	abstract	ADV
ajebi-4944	1	83	received	receive	VERB
ajebi-4944	1	84	:	:	PUNCT
ajebi-4944	1	85	april	april	PROPN
ajebi-4944	1	86	05	05	NUM
ajebi-4944	1	87	,	,	PUNCT
ajebi-4944	1	88	2025	2025	NUM
ajebi-4944	1	89	accepted	accept	VERB
ajebi-4944	1	90	:	:	PUNCT
ajebi-4944	1	91	may	may	AUX
ajebi-4944	1	92	08	08	NUM
ajebi-4944	1	93	,	,	PUNCT
ajebi-4944	1	94	2025	2025	NUM
ajebi-4944	1	95	published	publish	VERB
ajebi-4944	1	96	:	:	PUNCT
ajebi-4944	1	97	june	june	PROPN
ajebi-4944	1	98	04	04	NUM
ajebi-4944	1	99	,	,	PUNCT
ajebi-4944	1	100	2025	2025	NUM
ajebi-4944	1	101	as	as	SCONJ
ajebi-4944	1	102	the	the	DET
ajebi-4944	1	103	marketplace	marketplace	NOUN
ajebi-4944	1	104	goes	go	VERB
ajebi-4944	1	105	digital	digital	ADJ
ajebi-4944	1	106	and	and	CCONJ
ajebi-4944	1	107	competition	competition	NOUN
ajebi-4944	1	108	intensifies	intensifie	NOUN
ajebi-4944	1	109	,	,	PUNCT
ajebi-4944	1	110	gamification	gamification	NOUN
ajebi-4944	1	111	has	have	AUX
ajebi-4944	1	112	become	become	VERB
ajebi-4944	1	113	a	a	DET
ajebi-4944	1	114	tactic	tactic	NOUN
ajebi-4944	1	115	for	for	ADP
ajebi-4944	1	116	diverting	divert	VERB
ajebi-4944	1	117	people	people	NOUN
ajebi-4944	1	118	’s	’s	PART
ajebi-4944	1	119	interest	interest	NOUN
ajebi-4944	1	120	and	and	CCONJ
ajebi-4944	1	121	brand	brand	NOUN
ajebi-4944	1	122	loyalty	loyalty	NOUN
ajebi-4944	1	123	.	.	PUNCT
ajebi-4944	2	1	the	the	DET
ajebi-4944	2	2	research	research	NOUN
ajebi-4944	2	3	examines	examine	VERB
ajebi-4944	2	4	the	the	DET
ajebi-4944	2	5	intensity	intensity	NOUN
ajebi-4944	2	6	,	,	PUNCT
ajebi-4944	2	7	complexity	complexity	NOUN
ajebi-4944	2	8	,	,	PUNCT
ajebi-4944	2	9	frequency	frequency	NOUN
ajebi-4944	2	10	,	,	PUNCT
ajebi-4944	2	11	and	and	CCONJ
ajebi-4944	2	12	immersiveness	immersiveness	NOUN
ajebi-4944	2	13	of	of	ADP
ajebi-4944	2	14	specific	specific	ADJ
ajebi-4944	2	15	gamified	gamifie	VERB
ajebi-4944	2	16	brand	brand	NOUN
ajebi-4944	2	17	experiences	experience	NOUN
ajebi-4944	2	18	,	,	PUNCT
ajebi-4944	2	19	as	as	ADV
ajebi-4944	2	20	well	well	ADV
ajebi-4944	2	21	as	as	ADP
ajebi-4944	2	22	their	their	PRON
ajebi-4944	2	23	relationship	relationship	NOUN
ajebi-4944	2	24	to	to	ADP
ajebi-4944	2	25	brand	brand	NOUN
ajebi-4944	2	26	loyalty	loyalty	NOUN
ajebi-4944	2	27	among	among	ADP
ajebi-4944	2	28	respondents	respondent	NOUN
ajebi-4944	2	29	aged	age	VERB
ajebi-4944	2	30	18	18	NUM
ajebi-4944	2	31	-	-	SYM
ajebi-4944	2	32	35	35	NUM
ajebi-4944	2	33	in	in	ADP
ajebi-4944	2	34	the	the	DET
ajebi-4944	2	35	philippines	philippine	NOUN
ajebi-4944	2	36	.	.	PUNCT
ajebi-4944	3	1	a	a	DET
ajebi-4944	3	2	quantitative	quantitative	ADJ
ajebi-4944	3	3	correlational	correlational	ADJ
ajebi-4944	3	4	research	research	NOUN
ajebi-4944	3	5	design	design	NOUN
ajebi-4944	3	6	was	be	AUX
ajebi-4944	3	7	employed	employ	VERB
ajebi-4944	3	8	in	in	ADP
ajebi-4944	3	9	this	this	DET
ajebi-4944	3	10	study	study	NOUN
ajebi-4944	3	11	to	to	PART
ajebi-4944	3	12	collect	collect	VERB
ajebi-4944	3	13	data	datum	NOUN
ajebi-4944	3	14	from	from	ADP
ajebi-4944	3	15	201	201	NUM
ajebi-4944	3	16	respondents	respondent	NOUN
ajebi-4944	3	17	via	via	ADP
ajebi-4944	3	18	structured	structure	VERB
ajebi-4944	3	19	online	online	ADJ
ajebi-4944	3	20	surveys	survey	NOUN
ajebi-4944	3	21	.	.	PUNCT
ajebi-4944	4	1	the	the	DET
ajebi-4944	4	2	study	study	NOUN
ajebi-4944	4	3	measured	measure	VERB
ajebi-4944	4	4	perceived	perceive	VERB
ajebi-4944	4	5	gamification	gamification	NOUN
ajebi-4944	4	6	intensity	intensity	NOUN
ajebi-4944	4	7	as	as	ADV
ajebi-4944	4	8	well	well	ADV
ajebi-4944	4	9	as	as	ADP
ajebi-4944	4	10	indicators	indicator	NOUN
ajebi-4944	4	11	of	of	ADP
ajebi-4944	4	12	brand	brand	NOUN
ajebi-4944	4	13	loyalty	loyalty	NOUN
ajebi-4944	4	14	such	such	ADJ
ajebi-4944	4	15	as	as	ADP
ajebi-4944	4	16	repurchase	repurchase	NOUN
ajebi-4944	4	17	intention	intention	NOUN
ajebi-4944	4	18	,	,	PUNCT
ajebi-4944	4	19	emotional	emotional	ADJ
ajebi-4944	4	20	attachment	attachment	NOUN
ajebi-4944	4	21	,	,	PUNCT
ajebi-4944	4	22	and	and	CCONJ
ajebi-4944	4	23	brand	brand	NOUN
ajebi-4944	4	24	advocacy	advocacy	NOUN
ajebi-4944	4	25	.	.	PUNCT
ajebi-4944	5	1	the	the	DET
ajebi-4944	5	2	results	result	NOUN
ajebi-4944	5	3	established	establish	VERB
ajebi-4944	5	4	a	a	DET
ajebi-4944	5	5	strong	strong	ADJ
ajebi-4944	5	6	positive	positive	ADJ
ajebi-4944	5	7	correlation	correlation	NOUN
ajebi-4944	5	8	(	(	PUNCT
ajebi-4944	5	9	r	r	NOUN
ajebi-4944	5	10	=	=	SYM
ajebi-4944	5	11	0.81	0.81	NUM
ajebi-4944	5	12	)	)	PUNCT
ajebi-4944	5	13	between	between	ADP
ajebi-4944	5	14	the	the	DET
ajebi-4944	5	15	increased	increase	VERB
ajebi-4944	5	16	levels	level	NOUN
ajebi-4944	5	17	of	of	ADP
ajebi-4944	5	18	gamification	gamification	PROPN
ajebi-4944	5	19	intensity	intensity	NOUN
ajebi-4944	5	20	and	and	CCONJ
ajebi-4944	5	21	the	the	DET
ajebi-4944	5	22	decreased	decrease	VERB
ajebi-4944	5	23	purchase	purchase	NOUN
ajebi-4944	5	24	intention	intention	NOUN
ajebi-4944	5	25	.	.	PUNCT
ajebi-4944	6	1	it	it	PRON
ajebi-4944	6	2	was	be	AUX
ajebi-4944	6	3	concluded	conclude	VERB
ajebi-4944	6	4	that	that	SCONJ
ajebi-4944	6	5	the	the	DET
ajebi-4944	6	6	youth	youth	NOUN
ajebi-4944	6	7	are	be	AUX
ajebi-4944	6	8	the	the	DET
ajebi-4944	6	9	most	most	ADV
ajebi-4944	6	10	attracted	attract	VERB
ajebi-4944	6	11	to	to	ADP
ajebi-4944	6	12	scores	score	NOUN
ajebi-4944	6	13	;	;	PUNCT
ajebi-4944	6	14	collect	collect	NOUN
ajebi-4944	6	15	,	,	PUNCT
ajebi-4944	6	16	badges	badge	NOUN
ajebi-4944	6	17	,	,	PUNCT
ajebi-4944	6	18	and	and	CCONJ
ajebi-4944	6	19	regular	regular	ADJ
ajebi-4944	6	20	content	content	NOUN
ajebi-4944	6	21	updates	update	NOUN
ajebi-4944	6	22	particularly	particularly	ADV
ajebi-4944	6	23	points	point	VERB
ajebi-4944	6	24	collection	collection	NOUN
ajebi-4944	6	25	,	,	PUNCT
ajebi-4944	6	26	badges	badge	NOUN
ajebi-4944	6	27	,	,	PUNCT
ajebi-4944	6	28	and	and	CCONJ
ajebi-4944	6	29	the	the	DET
ajebi-4944	6	30	regular	regular	ADJ
ajebi-4944	6	31	content	content	NOUN
ajebi-4944	6	32	updates	update	VERB
ajebi-4944	6	33	.	.	PUNCT
ajebi-4944	7	1	the	the	DET
ajebi-4944	7	2	insights	insight	NOUN
ajebi-4944	7	3	derived	derive	VERB
ajebi-4944	7	4	from	from	ADP
ajebi-4944	7	5	this	this	PRON
ajebi-4944	7	6	emphasize	emphasize	VERB
ajebi-4944	7	7	the	the	DET
ajebi-4944	7	8	power	power	NOUN
ajebi-4944	7	9	of	of	ADP
ajebi-4944	7	10	game	game	NOUN
ajebi-4944	7	11	of	of	ADP
ajebi-4944	7	12	designs	design	NOUN
ajebi-4944	7	13	that	that	PRON
ajebi-4944	7	14	incorporate	incorporate	VERB
ajebi-4944	7	15	both	both	CCONJ
ajebi-4944	7	16	behavioral	behavioral	ADJ
ajebi-4944	7	17	and	and	CCONJ
ajebi-4944	7	18	attitudinal	attitudinal	ADJ
ajebi-4944	7	19	loyalty	loyalty	NOUN
ajebi-4944	7	20	.	.	PUNCT
ajebi-4944	8	1	this	this	DET
ajebi-4944	8	2	research	research	NOUN
ajebi-4944	8	3	gives	give	VERB
ajebi-4944	8	4	practical	practical	ADJ
ajebi-4944	8	5	recommendations	recommendation	NOUN
ajebi-4944	8	6	to	to	ADP
ajebi-4944	8	7	marketers	marketer	NOUN
ajebi-4944	8	8	for	for	ADP
ajebi-4944	8	9	the	the	DET
ajebi-4944	8	10	use	use	NOUN
ajebi-4944	8	11	of	of	ADP
ajebi-4944	8	12	digital	digital	ADJ
ajebi-4944	8	13	contexts	context	NOUN
ajebi-4944	8	14	to	to	PART
ajebi-4944	8	15	achieve	achieve	VERB
ajebi-4944	8	16	optimization	optimization	NOUN
ajebi-4944	8	17	of	of	ADP
ajebi-4944	8	18	consumer	consumer	NOUN
ajebi-4944	8	19	engagement	engagement	NOUN
ajebi-4944	8	20	and	and	CCONJ
ajebi-4944	8	21	loyalty	loyalty	NOUN
ajebi-4944	8	22	,	,	PUNCT
ajebi-4944	8	23	while	while	SCONJ
ajebi-4944	8	24	it	it	PRON
ajebi-4944	8	25	also	also	ADV
ajebi-4944	8	26	adds	add	VERB
ajebi-4944	8	27	the	the	DET
ajebi-4944	8	28	empirical	empirical	ADJ
ajebi-4944	8	29	data	datum	NOUN
ajebi-4944	8	30	necessary	necessary	ADJ
ajebi-4944	8	31	for	for	ADP
ajebi-4944	8	32	the	the	DET
ajebi-4944	8	33	development	development	NOUN
ajebi-4944	8	34	of	of	ADP
ajebi-4944	8	35	gamification	gamification	NOUN
ajebi-4944	8	36	discussions	discussion	NOUN
ajebi-4944	8	37	in	in	ADP
ajebi-4944	8	38	emerging	emerge	VERB
ajebi-4944	8	39	markets	market	NOUN
ajebi-4944	8	40	.	.	PUNCT
ajebi-4944	9	1	keywords	keyword	VERB
ajebi-4944	9	2	attitudinal	attitudinal	ADJ
ajebi-4944	9	3	loyalty	loyalty	NOUN
ajebi-4944	9	4	,	,	PUNCT
ajebi-4944	9	5	behavioral	behavioral	ADJ
ajebi-4944	9	6	loyalty	loyalty	NOUN
ajebi-4944	9	7	,	,	PUNCT
ajebi-4944	9	8	brand	brand	NOUN
ajebi-4944	9	9	loyalty	loyalty	NOUN
ajebi-4944	9	10	,	,	PUNCT
ajebi-4944	9	11	consumer	consumer	NOUN
ajebi-4944	9	12	engagement	engagement	NOUN
ajebi-4944	9	13	,	,	PUNCT
ajebi-4944	9	14	digital	digital	ADJ
ajebi-4944	9	15	marketing	marketing	NOUN
ajebi-4944	9	16	,	,	PUNCT
ajebi-4944	9	17	gamification	gamification	NOUN
ajebi-4944	9	18	intensity	intensity	NOUN
ajebi-4944	9	19	,	,	PUNCT
ajebi-4944	9	20	gamified	gamified	ADJ
ajebi-4944	9	21	experiences	experience	NOUN
ajebi-4944	9	22	,	,	PUNCT
ajebi-4944	9	23	reward	reward	NOUN
ajebi-4944	9	24	systems	system	NOUN
ajebi-4944	9	25	1	1	NUM
ajebi-4944	9	26	tertiary	tertiary	ADJ
ajebi-4944	9	27	education	education	NOUN
ajebi-4944	9	28	department	department	NOUN
ajebi-4944	9	29	,	,	PUNCT
ajebi-4944	9	30	far	far	ADV
ajebi-4944	9	31	eastern	eastern	PROPN
ajebi-4944	9	32	university	university	PROPN
ajebi-4944	9	33	roosevelt	roosevelt	PROPN
ajebi-4944	9	34	,	,	PUNCT
ajebi-4944	9	35	marikina	marikina	PROPN
ajebi-4944	9	36	,	,	PUNCT
ajebi-4944	9	37	philippines	philippine	NOUN
ajebi-4944	9	38	*	*	PUNCT
ajebi-4944	10	1	corresponding	correspond	VERB
ajebi-4944	10	2	author	author	NOUN
ajebi-4944	10	3	’s	’s	PART
ajebi-4944	10	4	e	e	NOUN
ajebi-4944	10	5	-	-	NOUN
ajebi-4944	10	6	mail	mail	NOUN
ajebi-4944	10	7	:	:	PUNCT
ajebi-4944	10	8	ebacay@feuroosevelt.edu.ph	ebacay@feuroosevelt.edu.ph	ADJ
ajebi-4944	10	9	introduction	introduction	NOUN
ajebi-4944	10	10	background	background	NOUN
ajebi-4944	10	11	of	of	ADP
ajebi-4944	10	12	the	the	DET
ajebi-4944	10	13	study	study	NOUN
ajebi-4944	10	14	the	the	DET
ajebi-4944	10	15	philippines	philippine	NOUN
ajebi-4944	10	16	is	be	AUX
ajebi-4944	10	17	witnessing	witness	VERB
ajebi-4944	10	18	a	a	DET
ajebi-4944	10	19	deep	deep	ADJ
ajebi-4944	10	20	digital	digital	ADJ
ajebi-4944	10	21	transformation	transformation	NOUN
ajebi-4944	10	22	that	that	PRON
ajebi-4944	10	23	is	be	AUX
ajebi-4944	10	24	mainly	mainly	ADV
ajebi-4944	10	25	driven	drive	VERB
ajebi-4944	10	26	by	by	ADP
ajebi-4944	10	27	an	an	DET
ajebi-4944	10	28	increase	increase	NOUN
ajebi-4944	10	29	in	in	ADP
ajebi-4944	10	30	smartphone	smartphone	ADJ
ajebi-4944	10	31	users	user	NOUN
ajebi-4944	10	32	,	,	PUNCT
ajebi-4944	10	33	the	the	DET
ajebi-4944	10	34	cheap	cheap	ADJ
ajebi-4944	10	35	availability	availability	NOUN
ajebi-4944	10	36	of	of	ADP
ajebi-4944	10	37	mobile	mobile	ADJ
ajebi-4944	10	38	data	datum	NOUN
ajebi-4944	10	39	,	,	PUNCT
ajebi-4944	10	40	and	and	CCONJ
ajebi-4944	10	41	the	the	DET
ajebi-4944	10	42	push	push	NOUN
ajebi-4944	10	43	of	of	ADP
ajebi-4944	10	44	e	e	NOUN
ajebi-4944	10	45	-	-	NOUN
ajebi-4944	10	46	commerce	commerce	NOUN
ajebi-4944	10	47	ecosystems	ecosystem	NOUN
ajebi-4944	10	48	.	.	PUNCT
ajebi-4944	11	1	the	the	DET
ajebi-4944	11	2	economy	economy	NOUN
ajebi-4944	11	3	is	be	AUX
ajebi-4944	11	4	expected	expect	VERB
ajebi-4944	11	5	to	to	PART
ajebi-4944	11	6	switch	switch	VERB
ajebi-4944	11	7	to	to	ADP
ajebi-4944	11	8	a	a	DET
ajebi-4944	11	9	digital	digital	ADJ
ajebi-4944	11	10	one	one	NOUN
ajebi-4944	11	11	,	,	PUNCT
ajebi-4944	11	12	and	and	CCONJ
ajebi-4944	11	13	the	the	DET
ajebi-4944	11	14	latest	late	ADJ
ajebi-4944	11	15	statistics	statistic	NOUN
ajebi-4944	11	16	suggest	suggest	VERB
ajebi-4944	11	17	just	just	ADV
ajebi-4944	11	18	that	that	PRON
ajebi-4944	11	19	.	.	PUNCT
ajebi-4944	12	1	as	as	ADP
ajebi-4944	12	2	of	of	ADP
ajebi-4944	12	3	2024	2024	NUM
ajebi-4944	12	4	,	,	PUNCT
ajebi-4944	12	5	the	the	DET
ajebi-4944	12	6	digital	digital	ADJ
ajebi-4944	12	7	economy	economy	NOUN
ajebi-4944	12	8	of	of	ADP
ajebi-4944	12	9	the	the	DET
ajebi-4944	12	10	area	area	NOUN
ajebi-4944	12	11	is	be	AUX
ajebi-4944	12	12	now	now	ADV
ajebi-4944	12	13	₱	₱	NOUN
ajebi-4944	12	14	2.25	2.25	NUM
ajebi-4944	12	15	trillion	trillion	NUM
ajebi-4944	12	16	with	with	ADP
ajebi-4944	12	17	an	an	DET
ajebi-4944	12	18	8.5	8.5	NUM
ajebi-4944	12	19	%	%	NOUN
ajebi-4944	12	20	contribution	contribution	NOUN
ajebi-4944	12	21	to	to	ADP
ajebi-4944	12	22	the	the	DET
ajebi-4944	12	23	national	national	PROPN
ajebi-4944	12	24	gdp	gdp	NOUN
ajebi-4944	12	25	from	from	ADP
ajebi-4944	12	26	the	the	DET
ajebi-4944	12	27	previous	previous	ADJ
ajebi-4944	12	28	year	year	NOUN
ajebi-4944	12	29	,	,	PUNCT
ajebi-4944	12	30	where	where	SCONJ
ajebi-4944	12	31	the	the	DET
ajebi-4944	12	32	amount	amount	NOUN
ajebi-4944	12	33	was	be	AUX
ajebi-4944	12	34	only	only	ADV
ajebi-4944	12	35	₱	₱	PROPN
ajebi-4944	12	36	1.87	1.87	NUM
ajebi-4944	12	37	trillion	trillion	NUM
ajebi-4944	12	38	,	,	PUNCT
ajebi-4944	12	39	representing	represent	VERB
ajebi-4944	12	40	a	a	DET
ajebi-4944	12	41	significant	significant	ADJ
ajebi-4944	12	42	leap	leap	NOUN
ajebi-4944	12	43	(	(	PUNCT
ajebi-4944	12	44	cordero	cordero	PROPN
ajebi-4944	12	45	,	,	PUNCT
ajebi-4944	12	46	2025	2025	NUM
ajebi-4944	12	47	)	)	PUNCT
ajebi-4944	12	48	.	.	PUNCT
ajebi-4944	13	1	this	this	DET
ajebi-4944	13	2	revelatory	revelatory	ADJ
ajebi-4944	13	3	increase	increase	NOUN
ajebi-4944	13	4	was	be	AUX
ajebi-4944	13	5	largely	largely	ADV
ajebi-4944	13	6	due	due	ADJ
ajebi-4944	13	7	to	to	ADP
ajebi-4944	13	8	the	the	DET
ajebi-4944	13	9	fast	fast	ADJ
ajebi-4944	13	10	gain	gain	NOUN
ajebi-4944	13	11	of	of	ADP
ajebi-4944	13	12	the	the	DET
ajebi-4944	13	13	e	e	PROPN
ajebi-4944	13	14	-	-	NOUN
ajebi-4944	13	15	commerce	commerce	NOUN
ajebi-4944	13	16	industry	industry	NOUN
ajebi-4944	13	17	by	by	ADP
ajebi-4944	13	18	19.6	19.6	NUM
ajebi-4944	13	19	%	%	NOUN
ajebi-4944	13	20	in	in	ADP
ajebi-4944	13	21	2024	2024	NUM
ajebi-4944	13	22	alone	alone	ADV
ajebi-4944	13	23	,	,	PUNCT
ajebi-4944	13	24	which	which	PRON
ajebi-4944	13	25	was	be	AUX
ajebi-4944	13	26	valued	value	VERB
ajebi-4944	13	27	at	at	ADP
ajebi-4944	13	28	roughly	roughly	ADV
ajebi-4944	13	29	₱	₱	PROPN
ajebi-4944	13	30	1.3	1.3	NUM
ajebi-4944	13	31	trillion	trillion	NUM
ajebi-4944	13	32	(	(	PUNCT
ajebi-4944	13	33	blakey	blakey	PROPN
ajebi-4944	13	34	&	&	CCONJ
ajebi-4944	13	35	blakey	blakey	PROPN
ajebi-4944	13	36	,	,	PUNCT
ajebi-4944	13	37	2024	2024	NUM
ajebi-4944	13	38	)	)	PUNCT
ajebi-4944	13	39	.	.	PUNCT
ajebi-4944	14	1	the	the	DET
ajebi-4944	14	2	philippines	philippine	NOUN
ajebi-4944	14	3	is	be	AUX
ajebi-4944	14	4	one	one	NUM
ajebi-4944	14	5	of	of	ADP
ajebi-4944	14	6	the	the	DET
ajebi-4944	14	7	leading	lead	VERB
ajebi-4944	14	8	digital	digital	ADJ
ajebi-4944	14	9	-	-	PUNCT
ajebi-4944	14	10	adoption	adoption	NOUN
ajebi-4944	14	11	countries	country	NOUN
ajebi-4944	14	12	in	in	ADP
ajebi-4944	14	13	asean	asean	ADJ
ajebi-4944	14	14	region	region	NOUN
ajebi-4944	14	15	as	as	ADP
ajebi-4944	14	16	of	of	ADP
ajebi-4944	14	17	now	now	ADV
ajebi-4944	14	18	.	.	PUNCT
ajebi-4944	15	1	the	the	DET
ajebi-4944	15	2	total	total	ADJ
ajebi-4944	15	3	users	user	NOUN
ajebi-4944	15	4	of	of	ADP
ajebi-4944	15	5	the	the	DET
ajebi-4944	15	6	internet	internet	NOUN
ajebi-4944	15	7	have	have	AUX
ajebi-4944	15	8	reached	reach	VERB
ajebi-4944	15	9	a	a	DET
ajebi-4944	15	10	saturation	saturation	NOUN
ajebi-4944	15	11	of	of	ADP
ajebi-4944	15	12	73.6	73.6	NUM
ajebi-4944	15	13	%	%	NOUN
ajebi-4944	15	14	or	or	CCONJ
ajebi-4944	15	15	approximately	approximately	ADV
ajebi-4944	15	16	86.98	86.98	NUM
ajebi-4944	15	17	million	million	NUM
ajebi-4944	15	18	individuals	individual	NOUN
ajebi-4944	15	19	(	(	PUNCT
ajebi-4944	15	20	howe	howe	NOUN
ajebi-4944	15	21	,	,	PUNCT
ajebi-4944	15	22	2024	2024	NUM
ajebi-4944	15	23	)	)	PUNCT
ajebi-4944	15	24	.	.	PUNCT
ajebi-4944	16	1	the	the	DET
ajebi-4944	16	2	boom	boom	NOUN
ajebi-4944	16	3	in	in	ADP
ajebi-4944	16	4	connections	connection	NOUN
ajebi-4944	16	5	has	have	AUX
ajebi-4944	16	6	changed	change	VERB
ajebi-4944	16	7	the	the	DET
ajebi-4944	16	8	dynamics	dynamic	NOUN
ajebi-4944	16	9	between	between	ADP
ajebi-4944	16	10	brands	brand	NOUN
ajebi-4944	16	11	and	and	CCONJ
ajebi-4944	16	12	consumers	consumer	NOUN
ajebi-4944	16	13	,	,	PUNCT
ajebi-4944	16	14	mainly	mainly	ADV
ajebi-4944	16	15	in	in	ADP
ajebi-4944	16	16	urban	urban	ADJ
ajebi-4944	16	17	areas	area	NOUN
ajebi-4944	16	18	,	,	PUNCT
ajebi-4944	16	19	and	and	CCONJ
ajebi-4944	16	20	adolescent	adolescent	ADJ
ajebi-4944	16	21	-	-	PUNCT
ajebi-4944	16	22	run	run	ADJ
ajebi-4944	16	23	segments	segment	NOUN
ajebi-4944	16	24	.	.	PUNCT
ajebi-4944	17	1	generation	generation	NOUN
ajebi-4944	17	2	z	z	PROPN
ajebi-4944	17	3	is	be	AUX
ajebi-4944	17	4	among	among	ADP
ajebi-4944	17	5	the	the	DET
ajebi-4944	17	6	major	major	ADJ
ajebi-4944	17	7	factors	factor	NOUN
ajebi-4944	17	8	pushing	push	VERB
ajebi-4944	17	9	this	this	DET
ajebi-4944	17	10	total	total	ADJ
ajebi-4944	17	11	operation	operation	NOUN
ajebi-4944	17	12	to	to	ADP
ajebi-4944	17	13	the	the	DET
ajebi-4944	17	14	digital	digital	ADJ
ajebi-4944	17	15	space	space	NOUN
ajebi-4944	17	16	.	.	PUNCT
ajebi-4944	18	1	the	the	DET
ajebi-4944	18	2	population	population	NOUN
ajebi-4944	18	3	of	of	ADP
ajebi-4944	18	4	these	these	DET
ajebi-4944	18	5	people	people	NOUN
ajebi-4944	18	6	is	be	AUX
ajebi-4944	18	7	around	around	ADV
ajebi-4944	18	8	30	30	NUM
ajebi-4944	18	9	%	%	NOUN
ajebi-4944	18	10	of	of	ADP
ajebi-4944	18	11	the	the	DET
ajebi-4944	18	12	totality	totality	NOUN
ajebi-4944	18	13	of	of	ADP
ajebi-4944	18	14	the	the	DET
ajebi-4944	18	15	nation	nation	NOUN
ajebi-4944	18	16	,	,	PUNCT
ajebi-4944	18	17	namely	namely	ADV
ajebi-4944	18	18	,	,	PUNCT
ajebi-4944	18	19	those	those	PRON
ajebi-4944	18	20	who	who	PRON
ajebi-4944	18	21	were	be	AUX
ajebi-4944	18	22	born	bear	VERB
ajebi-4944	18	23	in	in	ADP
ajebi-4944	18	24	the	the	DET
ajebi-4944	18	25	period	period	NOUN
ajebi-4944	18	26	from	from	ADP
ajebi-4944	18	27	1997	1997	NUM
ajebi-4944	18	28	to	to	ADP
ajebi-4944	18	29	2012	2012	NUM
ajebi-4944	18	30	in	in	ADP
ajebi-4944	18	31	the	the	DET
ajebi-4944	18	32	philippines	philippine	NOUN
ajebi-4944	18	33	.	.	PUNCT
ajebi-4944	19	1	this	this	DET
ajebi-4944	19	2	demographic	demographic	ADJ
ajebi-4944	19	3	has	have	AUX
ajebi-4944	19	4	been	be	AUX
ajebi-4944	19	5	brought	bring	VERB
ajebi-4944	19	6	up	up	ADP
ajebi-4944	19	7	in	in	ADP
ajebi-4944	19	8	a	a	DET
ajebi-4944	19	9	digital	digital	ADJ
ajebi-4944	19	10	world	world	NOUN
ajebi-4944	19	11	fully	fully	ADV
ajebi-4944	19	12	furnished	furnish	VERB
ajebi-4944	19	13	with	with	ADP
ajebi-4944	19	14	what	what	PRON
ajebi-4944	19	15	the	the	DET
ajebi-4944	19	16	modern	modern	ADJ
ajebi-4944	19	17	man	man	NOUN
ajebi-4944	19	18	needs	need	VERB
ajebi-4944	19	19	.	.	PUNCT
ajebi-4944	20	1	being	be	AUX
ajebi-4944	20	2	easily	easily	ADV
ajebi-4944	20	3	available	available	ADJ
ajebi-4944	20	4	to	to	ADP
ajebi-4944	20	5	them	they	PRON
ajebi-4944	20	6	,	,	PUNCT
ajebi-4944	20	7	digital	digital	ADJ
ajebi-4944	20	8	contents	content	NOUN
ajebi-4944	20	9	and	and	CCONJ
ajebi-4944	20	10	applications	application	NOUN
ajebi-4944	20	11	have	have	AUX
ajebi-4944	20	12	made	make	VERB
ajebi-4944	20	13	them	they	PRON
ajebi-4944	20	14	highly	highly	ADV
ajebi-4944	20	15	receptive	receptive	ADJ
ajebi-4944	20	16	to	to	ADP
ajebi-4944	20	17	them	they	PRON
ajebi-4944	20	18	.	.	PUNCT
ajebi-4944	21	1	in	in	ADP
ajebi-4944	21	2	the	the	DET
ajebi-4944	21	3	philippines	philippine	NOUN
ajebi-4944	21	4	,	,	PUNCT
ajebi-4944	21	5	the	the	DET
ajebi-4944	21	6	average	average	ADJ
ajebi-4944	21	7	gen	gen	PROPN
ajebi-4944	21	8	z	z	NOUN
ajebi-4944	21	9	consumer	consumer	NOUN
ajebi-4944	21	10	makes	make	VERB
ajebi-4944	21	11	about	about	ADV
ajebi-4944	21	12	six	six	NUM
ajebi-4944	21	13	online	online	ADJ
ajebi-4944	21	14	purchases	purchase	NOUN
ajebi-4944	21	15	per	per	ADP
ajebi-4944	21	16	month	month	NOUN
ajebi-4944	21	17	and	and	CCONJ
ajebi-4944	21	18	some	some	PRON
ajebi-4944	21	19	of	of	ADP
ajebi-4944	21	20	them	they	PRON
ajebi-4944	21	21	buy	buy	VERB
ajebi-4944	21	22	even	even	ADV
ajebi-4944	21	23	more	more	ADV
ajebi-4944	21	24	-	-	PUNCT
ajebi-4944	21	25	up	up	NOUN
ajebi-4944	21	26	to	to	PART
ajebi-4944	21	27	ten	ten	NUM
ajebi-4944	21	28	(	(	PUNCT
ajebi-4944	21	29	liamzon	liamzon	PROPN
ajebi-4944	21	30	&	&	CCONJ
ajebi-4944	21	31	liamzon	liamzon	PROPN
ajebi-4944	21	32	,	,	PUNCT
ajebi-4944	21	33	2024	2024	NUM
ajebi-4944	21	34	)	)	PUNCT
ajebi-4944	21	35	.	.	PUNCT
ajebi-4944	22	1	psychological	psychological	ADJ
ajebi-4944	22	2	pleasure	pleasure	NOUN
ajebi-4944	22	3	and	and	CCONJ
ajebi-4944	22	4	the	the	DET
ajebi-4944	22	5	phenomenon	phenomenon	NOUN
ajebi-4944	22	6	of	of	ADP
ajebi-4944	22	7	self	self	NOUN
ajebi-4944	22	8	-	-	PUNCT
ajebi-4944	22	9	gratification	gratification	NOUN
ajebi-4944	22	10	are	be	AUX
ajebi-4944	22	11	in	in	ADP
ajebi-4944	22	12	the	the	DET
ajebi-4944	22	13	forefront	forefront	NOUN
ajebi-4944	22	14	guiding	guide	VERB
ajebi-4944	22	15	the	the	DET
ajebi-4944	22	16	consumers	consumer	NOUN
ajebi-4944	22	17	.	.	PUNCT
ajebi-4944	23	1	hence	hence	ADV
ajebi-4944	23	2	,	,	PUNCT
ajebi-4944	23	3	75	75	NUM
ajebi-4944	23	4	%	%	NOUN
ajebi-4944	23	5	of	of	ADP
ajebi-4944	23	6	the	the	DET
ajebi-4944	23	7	surveyed	survey	VERB
ajebi-4944	23	8	gen	gen	PROPN
ajebi-4944	23	9	z	z	NOUN
ajebi-4944	23	10	people	people	NOUN
ajebi-4944	23	11	reported	report	VERB
ajebi-4944	23	12	that	that	SCONJ
ajebi-4944	23	13	they	they	PRON
ajebi-4944	23	14	shop	shop	VERB
ajebi-4944	23	15	online	online	ADV
ajebi-4944	23	16	to	to	PART
ajebi-4944	23	17	“	"	PUNCT
ajebi-4944	23	18	treat	treat	VERB
ajebi-4944	23	19	themselves	themselves	PRON
ajebi-4944	23	20	”	"	PUNCT
ajebi-4944	23	21	(	(	PUNCT
ajebi-4944	23	22	mioten	mioten	VERB
ajebi-4944	23	23	,	,	PUNCT
ajebi-4944	23	24	2024	2024	NUM
ajebi-4944	23	25	)	)	PUNCT
ajebi-4944	23	26	.	.	PUNCT
ajebi-4944	24	1	moreover	moreover	ADV
ajebi-4944	24	2	,	,	PUNCT
ajebi-4944	24	3	this	this	DET
ajebi-4944	24	4	generation	generation	NOUN
ajebi-4944	24	5	persuasively	persuasively	ADV
ajebi-4944	24	6	is	be	AUX
ajebi-4944	24	7	spending	spend	VERB
ajebi-4944	24	8	about	about	ADV
ajebi-4944	24	9	5.5	5.5	NUM
ajebi-4944	24	10	hours	hour	NOUN
ajebi-4944	24	11	per	per	ADP
ajebi-4944	24	12	day	day	NOUN
ajebi-4944	24	13	on	on	ADP
ajebi-4944	24	14	social	social	ADJ
ajebi-4944	24	15	media	medium	NOUN
ajebi-4944	24	16	platforms	platform	NOUN
ajebi-4944	24	17	with	with	ADP
ajebi-4944	24	18	interactive	interactive	ADJ
ajebi-4944	24	19	,	,	PUNCT
ajebi-4944	24	20	visually	visually	ADV
ajebi-4944	24	21	happy	happy	ADJ
ajebi-4944	24	22	and	and	CCONJ
ajebi-4944	24	23	personalized	personalized	ADJ
ajebi-4944	24	24	content	content	NOUN
ajebi-4944	24	25	(	(	PUNCT
ajebi-4944	24	26	purple	purple	ADJ
ajebi-4944	24	27	bug	bug	NOUN
ajebi-4944	24	28	,	,	PUNCT
ajebi-4944	24	29	2024	2024	NUM
ajebi-4944	24	30	)	)	PUNCT
ajebi-4944	24	31	.	.	PUNCT
ajebi-4944	25	1	this	this	PRON
ajebi-4944	25	2	is	be	AUX
ajebi-4944	25	3	different	different	ADJ
ajebi-4944	25	4	than	than	ADP
ajebi-4944	25	5	the	the	DET
ajebi-4944	25	6	product	product	NOUN
ajebi-4944	25	7	-	-	PUNCT
ajebi-4944	25	8	oriented	orient	VERB
ajebi-4944	25	9	utility	utility	NOUN
ajebi-4944	25	10	that	that	PRON
ajebi-4944	25	11	the	the	DET
ajebi-4944	25	12	self	self	NOUN
ajebi-4944	25	13	-	-	PUNCT
ajebi-4944	25	14	expression	expression	NOUN
ajebi-4944	25	15	factor	factor	NOUN
ajebi-4944	25	16	brings	bring	VERB
ajebi-4944	25	17	;	;	PUNCT
ajebi-4944	25	18	this	this	PRON
ajebi-4944	25	19	is	be	AUX
ajebi-4944	25	20	a	a	DET
ajebi-4944	25	21	consumer	consumer	NOUN
ajebi-4944	25	22	outlook	outlook	NOUN
ajebi-4944	25	23	,	,	PUNCT
ajebi-4944	25	24	which	which	PRON
ajebi-4944	25	25	is	be	AUX
ajebi-4944	25	26	experiential	experiential	ADJ
ajebi-4944	25	27	and	and	CCONJ
ajebi-4944	25	28	additive	additive	ADJ
ajebi-4944	25	29	at	at	ADP
ajebi-4944	25	30	the	the	DET
ajebi-4944	25	31	same	same	ADJ
ajebi-4944	25	32	time	time	NOUN
ajebi-4944	25	33	.	.	PUNCT
ajebi-4944	26	1	therefore	therefore	ADV
ajebi-4944	26	2	,	,	PUNCT
ajebi-4944	26	3	it	it	PRON
ajebi-4944	26	4	’s	’	VERB
ajebi-4944	26	5	clear	clear	ADJ
ajebi-4944	26	6	that	that	SCONJ
ajebi-4944	26	7	they	they	PRON
ajebi-4944	26	8	are	be	AUX
ajebi-4944	26	9	not	not	PART
ajebi-4944	26	10	only	only	ADV
ajebi-4944	26	11	pragmatic	pragmatic	ADJ
ajebi-4944	26	12	but	but	CCONJ
ajebi-4944	26	13	also	also	ADV
ajebi-4944	26	14	hedonistic	hedonistic	ADJ
ajebi-4944	26	15	when	when	SCONJ
ajebi-4944	26	16	it	it	PRON
ajebi-4944	26	17	comes	come	VERB
ajebi-4944	26	18	to	to	ADP
ajebi-4944	26	19	their	their	PRON
ajebi-4944	26	20	forethought	forethought	NOUN
ajebi-4944	26	21	.	.	PUNCT
ajebi-4944	27	1	brands	brand	NOUN
ajebi-4944	27	2	,	,	PUNCT
ajebi-4944	27	3	on	on	ADP
ajebi-4944	27	4	the	the	DET
ajebi-4944	27	5	other	other	ADJ
ajebi-4944	27	6	hand	hand	NOUN
ajebi-4944	27	7	,	,	PUNCT
ajebi-4944	27	8	are	be	AUX
ajebi-4944	27	9	responding	respond	VERB
ajebi-4944	27	10	to	to	ADP
ajebi-4944	27	11	these	these	DET
ajebi-4944	27	12	newform	newform	NOUN
ajebi-4944	27	13	trends	trend	NOUN
ajebi-4944	27	14	through	through	ADP
ajebi-4944	27	15	the	the	DET
ajebi-4944	27	16	implementation	implementation	NOUN
ajebi-4944	27	17	of	of	ADP
ajebi-4944	27	18	gamification	gamification	NOUN
ajebi-4944	27	19	strategies	strategy	NOUN
ajebi-4944	27	20	for	for	ADP
ajebi-4944	27	21	the	the	DET
ajebi-4944	27	22	purpose	purpose	NOUN
ajebi-4944	27	23	of	of	ADP
ajebi-4944	27	24	having	have	VERB
ajebi-4944	27	25	an	an	DET
ajebi-4944	27	26	increase	increase	NOUN
ajebi-4944	27	27	in	in	ADP
ajebi-4944	27	28	customer	customer	NOUN
ajebi-4944	27	29	engagement	engagement	NOUN
ajebi-4944	27	30	,	,	PUNCT
ajebi-4944	27	31	loyalty	loyalty	NOUN
ajebi-4944	27	32	,	,	PUNCT
ajebi-4944	27	33	and	and	CCONJ
ajebi-4944	27	34	long	long	ADJ
ajebi-4944	27	35	product	product	NOUN
ajebi-4944	27	36	lifetimes	lifetime	NOUN
ajebi-4944	27	37	(	(	PUNCT
ajebi-4944	27	38	tran	tran	NOUN
ajebi-4944	27	39	,	,	PUNCT
ajebi-4944	27	40	2024	2024	NUM
ajebi-4944	27	41	)	)	PUNCT
ajebi-4944	27	42	.	.	PUNCT
ajebi-4944	28	1	gamification	gamification	NOUN
ajebi-4944	28	2	is	be	AUX
ajebi-4944	28	3	the	the	DET
ajebi-4944	28	4	phenomenon	phenomenon	NOUN
ajebi-4944	28	5	of	of	ADP
ajebi-4944	28	6	applying	apply	VERB
ajebi-4944	28	7	the	the	DET
ajebi-4944	28	8	same	same	ADJ
ajebi-4944	28	9	principles	principle	NOUN
ajebi-4944	28	10	in	in	ADP
ajebi-4944	28	11	the	the	DET
ajebi-4944	28	12	game	game	NOUN
ajebi-4944	28	13	as	as	ADP
ajebi-4944	28	14	in	in	ADP
ajebi-4944	28	15	a	a	DET
ajebi-4944	28	16	different	different	ADJ
ajebi-4944	28	17	context	context	NOUN
ajebi-4944	28	18	such	such	ADJ
ajebi-4944	28	19	as	as	ADP
ajebi-4944	28	20	a	a	DET
ajebi-4944	28	21	business	business	NOUN
ajebi-4944	28	22	.	.	PUNCT
ajebi-4944	29	1	it	it	PRON
ajebi-4944	29	2	exploits	exploit	VERB
ajebi-4944	29	3	the	the	DET
ajebi-4944	29	4	inner	inner	ADJ
ajebi-4944	29	5	needs	need	NOUN
ajebi-4944	29	6	of	of	ADP
ajebi-4944	29	7	individuals	individual	NOUN
ajebi-4944	29	8	divided	divide	VERB
ajebi-4944	29	9	into	into	ADP
ajebi-4944	29	10	three	three	NUM
ajebi-4944	29	11	,	,	PUNCT
ajebi-4944	29	12	namely	namely	ADV
ajebi-4944	29	13	,	,	PUNCT
ajebi-4944	29	14	achievement	achievement	NOUN
ajebi-4944	29	15	,	,	PUNCT
ajebi-4944	29	16	competition	competition	NOUN
ajebi-4944	29	17	,	,	PUNCT
ajebi-4944	29	18	and	and	CCONJ
ajebi-4944	29	19	reward	reward	NOUN
ajebi-4944	29	20	.	.	PUNCT
ajebi-4944	30	1	this	this	DET
ajebi-4944	30	2	model	model	NOUN
ajebi-4944	30	3	has	have	VERB
ajebi-4944	30	4	its	its	PRON
ajebi-4944	30	5	predominant	predominant	ADJ
ajebi-4944	30	6	example	example	NOUN
ajebi-4944	30	7	in	in	ADP
ajebi-4944	30	8	the	the	DET
ajebi-4944	30	9	e	e	NOUN
ajebi-4944	30	10	-	-	NOUN
ajebi-4944	30	11	commerce	commerce	NOUN
ajebi-4944	30	12	sector	sector	NOUN
ajebi-4944	30	13	,	,	PUNCT
ajebi-4944	30	14	while	while	SCONJ
ajebi-4944	30	15	fintech	fintech	NOUN
ajebi-4944	30	16	,	,	PUNCT
ajebi-4944	30	17	and	and	CCONJ
ajebi-4944	30	18	loyalty	loyalty	NOUN
ajebi-4944	30	19	programs	program	NOUN
ajebi-4944	30	20	,	,	PUNCT
ajebi-4944	30	21	have	have	AUX
ajebi-4944	30	22	also	also	ADV
ajebi-4944	30	23	been	be	AUX
ajebi-4944	30	24	used	use	VERB
ajebi-4944	30	25	avowedly	avowedly	ADV
ajebi-4944	30	26	in	in	ADP
ajebi-4944	30	27	promoting	promote	VERB
ajebi-4944	30	28	it	it	PRON
ajebi-4944	30	29	.	.	PUNCT
ajebi-4944	31	1	to	to	PART
ajebi-4944	31	2	illustrate	illustrate	VERB
ajebi-4944	31	3	,	,	PUNCT
ajebi-4944	31	4	cashback	cashback	NOUN
ajebi-4944	31	5	platforms	platform	NOUN
ajebi-4944	31	6	have	have	AUX
ajebi-4944	31	7	carried	carry	VERB
ajebi-4944	31	8	out	out	ADP
ajebi-4944	31	9	gamification	gamification	NOUN
ajebi-4944	31	10	of	of	ADP
ajebi-4944	31	11	challenges	challenge	NOUN
ajebi-4944	31	12	and	and	CCONJ
ajebi-4944	31	13	daily	daily	ADJ
ajebi-4944	31	14	streaks	streak	NOUN
ajebi-4944	31	15	to	to	PART
ajebi-4944	31	16	persuade	persuade	VERB
ajebi-4944	31	17	users	user	NOUN
ajebi-4944	31	18	to	to	PART
ajebi-4944	31	19	spend	spend	VERB
ajebi-4944	31	20	more	more	ADJ
ajebi-4944	31	21	and	and	CCONJ
ajebi-4944	31	22	keep	keep	VERB
ajebi-4944	31	23	using	use	VERB
ajebi-4944	31	24	the	the	DET
ajebi-4944	31	25	platform	platform	NOUN
ajebi-4944	31	26	.	.	PUNCT
ajebi-4944	32	1	apps	app	NOUN
ajebi-4944	32	2	like	like	ADP
ajebi-4944	32	3	shopee	shopee	NOUN
ajebi-4944	32	4	and	and	CCONJ
ajebi-4944	32	5	gcash	gcash	NOUN
ajebi-4944	32	6	are	be	AUX
ajebi-4944	32	7	offering	offer	VERB
ajebi-4944	32	8	games	game	NOUN
ajebi-4944	32	9	like	like	ADP
ajebi-4944	32	10	“	"	PUNCT
ajebi-4944	32	11	spin	spin	NOUN
ajebi-4944	32	12	-	-	PUNCT
ajebi-4944	32	13	thewheel	thewheel	NOUN
ajebi-4944	32	14	,	,	PUNCT
ajebi-4944	32	15	”	"	PUNCT
ajebi-4944	32	16	“	"	PUNCT
ajebi-4944	32	17	check	check	VERB
ajebi-4944	32	18	-	-	PUNCT
ajebi-4944	32	19	in	in	ADP
ajebi-4944	32	20	bonuses	bonus	NOUN
ajebi-4944	32	21	,	,	PUNCT
ajebi-4944	32	22	”	"	PUNCT
ajebi-4944	32	23	and	and	CCONJ
ajebi-4944	32	24	“	"	PUNCT
ajebi-4944	32	25	reward	reward	VERB
ajebi-4944	32	26	trees	tree	NOUN
ajebi-4944	32	27	,	,	PUNCT
ajebi-4944	32	28	”	"	PUNCT
ajebi-4944	32	29	which	which	PRON
ajebi-4944	32	30	in	in	ADP
ajebi-4944	32	31	turn	turn	NOUN
ajebi-4944	32	32	will	will	AUX
ajebi-4944	32	33	not	not	PART
ajebi-4944	32	34	only	only	ADV
ajebi-4944	32	35	increase	increase	VERB
ajebi-4944	32	36	the	the	DET
ajebi-4944	32	37	app	app	NOUN
ajebi-4944	32	38	engagement	engagement	NOUN
ajebi-4944	32	39	but	but	CCONJ
ajebi-4944	32	40	also	also	ADV
ajebi-4944	32	41	pa	pa	PROPN
ajebi-4944	32	42	ge	ge	PROPN
ajebi-4944	32	43	14	14	NUM
ajebi-4944	32	44	0	0	NUM
ajebi-4944	32	45	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	32	46	am	am	NOUN
ajebi-4944	32	47	.	.	PUNCT
ajebi-4944	33	1	j.	j.	PROPN
ajebi-4944	33	2	econ	econ	PROPN
ajebi-4944	33	3	.	.	PUNCT
ajebi-4944	33	4	bus	bus	PROPN
ajebi-4944	33	5	.	.	PUNCT
ajebi-4944	34	1	innov	innov	PROPN
ajebi-4944	34	2	.	.	PUNCT
ajebi-4944	35	1	4(2	4(2	NUM
ajebi-4944	35	2	)	)	PUNCT
ajebi-4944	36	1	139	139	NUM
ajebi-4944	36	2	-	-	SYM
ajebi-4944	36	3	156	156	NUM
ajebi-4944	36	4	,	,	PUNCT
ajebi-4944	36	5	2025	2025	NUM
ajebi-4944	36	6	deepen	deepen	VERB
ajebi-4944	36	7	the	the	DET
ajebi-4944	36	8	user	user	NOUN
ajebi-4944	36	9	-	-	PUNCT
ajebi-4944	36	10	brand	brand	NOUN
ajebi-4944	36	11	interaction	interaction	NOUN
ajebi-4944	36	12	.	.	PUNCT
ajebi-4944	37	1	evidence	evidence	NOUN
ajebi-4944	37	2	from	from	ADP
ajebi-4944	37	3	various	various	ADJ
ajebi-4944	37	4	studies	study	NOUN
ajebi-4944	37	5	,	,	PUNCT
ajebi-4944	37	6	for	for	ADP
ajebi-4944	37	7	example	example	NOUN
ajebi-4944	37	8	the	the	DET
ajebi-4944	37	9	investigation	investigation	NOUN
ajebi-4944	37	10	of	of	ADP
ajebi-4944	37	11	caponpon	caponpon	PROPN
ajebi-4944	37	12	et	et	PROPN
ajebi-4944	37	13	al	al	PROPN
ajebi-4944	37	14	.	.	PROPN
ajebi-4944	37	15	(	(	PUNCT
ajebi-4944	37	16	2023	2023	NUM
ajebi-4944	37	17	)	)	PUNCT
ajebi-4944	37	18	,	,	PUNCT
ajebi-4944	37	19	has	have	AUX
ajebi-4944	37	20	confirmed	confirm	VERB
ajebi-4944	37	21	that	that	SCONJ
ajebi-4944	37	22	the	the	DET
ajebi-4944	37	23	presence	presence	NOUN
ajebi-4944	37	24	of	of	ADP
ajebi-4944	37	25	gamified	gamifie	VERB
ajebi-4944	37	26	elements	element	NOUN
ajebi-4944	37	27	leads	lead	VERB
ajebi-4944	37	28	to	to	ADP
ajebi-4944	37	29	a	a	DET
ajebi-4944	37	30	major	major	ADJ
ajebi-4944	37	31	uplift	uplift	NOUN
ajebi-4944	37	32	in	in	ADP
ajebi-4944	37	33	user	user	NOUN
ajebi-4944	37	34	experience	experience	NOUN
ajebi-4944	37	35	,	,	PUNCT
ajebi-4944	37	36	which	which	PRON
ajebi-4944	37	37	ultimately	ultimately	ADV
ajebi-4944	37	38	brings	bring	VERB
ajebi-4944	37	39	more	more	ADJ
ajebi-4944	37	40	sales	sale	NOUN
ajebi-4944	37	41	and	and	CCONJ
ajebi-4944	37	42	brand	brand	NOUN
ajebi-4944	37	43	advocacy	advocacy	NOUN
ajebi-4944	37	44	.	.	PUNCT
ajebi-4944	38	1	nonetheless	nonetheless	ADV
ajebi-4944	38	2	,	,	PUNCT
ajebi-4944	38	3	even	even	ADV
ajebi-4944	38	4	if	if	SCONJ
ajebi-4944	38	5	gamification	gamification	NOUN
ajebi-4944	38	6	has	have	AUX
ajebi-4944	38	7	gained	gain	VERB
ajebi-4944	38	8	widespread	widespread	ADJ
ajebi-4944	38	9	traction	traction	NOUN
ajebi-4944	38	10	,	,	PUNCT
ajebi-4944	38	11	there	there	PRON
ajebi-4944	38	12	is	be	VERB
ajebi-4944	38	13	still	still	ADV
ajebi-4944	38	14	a	a	DET
ajebi-4944	38	15	notable	notable	ADJ
ajebi-4944	38	16	shortfall	shortfall	NOUN
ajebi-4944	38	17	in	in	ADP
ajebi-4944	38	18	the	the	DET
ajebi-4944	38	19	understanding	understanding	NOUN
ajebi-4944	38	20	of	of	ADP
ajebi-4944	38	21	its	its	PRON
ajebi-4944	38	22	impact	impact	NOUN
ajebi-4944	38	23	on	on	ADP
ajebi-4944	38	24	brand	brand	NOUN
ajebi-4944	38	25	loyalty	loyalty	NOUN
ajebi-4944	38	26	,	,	PUNCT
ajebi-4944	38	27	especially	especially	ADV
ajebi-4944	38	28	within	within	ADP
ajebi-4944	38	29	the	the	DET
ajebi-4944	38	30	philippine	philippine	ADJ
ajebi-4944	38	31	market	market	NOUN
ajebi-4944	38	32	.	.	PUNCT
ajebi-4944	39	1	the	the	DET
ajebi-4944	39	2	attention	attention	NOUN
ajebi-4944	39	3	of	of	ADP
ajebi-4944	39	4	most	most	ADJ
ajebi-4944	39	5	of	of	ADP
ajebi-4944	39	6	the	the	DET
ajebi-4944	39	7	studies	study	NOUN
ajebi-4944	39	8	is	be	AUX
ajebi-4944	39	9	focused	focus	VERB
ajebi-4944	39	10	on	on	ADP
ajebi-4944	39	11	the	the	DET
ajebi-4944	39	12	existing	exist	VERB
ajebi-4944	39	13	gamification	gamification	NOUN
ajebi-4944	39	14	just	just	ADV
ajebi-4944	39	15	in	in	ADP
ajebi-4944	39	16	terms	term	NOUN
ajebi-4944	39	17	of	of	ADP
ajebi-4944	39	18	the	the	DET
ajebi-4944	39	19	presence	presence	NOUN
ajebi-4944	39	20	or	or	CCONJ
ajebi-4944	39	21	absence	absence	NOUN
ajebi-4944	39	22	of	of	ADP
ajebi-4944	39	23	modes	mode	NOUN
ajebi-4944	39	24	,	,	PUNCT
ajebi-4944	39	25	thus	thus	ADV
ajebi-4944	39	26	,	,	PUNCT
ajebi-4944	39	27	the	the	DET
ajebi-4944	39	28	intensity	intensity	NOUN
ajebi-4944	39	29	,	,	PUNCT
ajebi-4944	39	30	complexity	complexity	NOUN
ajebi-4944	39	31	,	,	PUNCT
ajebi-4944	39	32	and	and	CCONJ
ajebi-4944	39	33	immersiveness	immersiveness	NOUN
ajebi-4944	39	34	are	be	AUX
ajebi-4944	39	35	not	not	PART
ajebi-4944	39	36	analyzed	analyze	VERB
ajebi-4944	39	37	.	.	PUNCT
ajebi-4944	40	1	the	the	DET
ajebi-4944	40	2	interrelation	interrelation	NOUN
ajebi-4944	40	3	between	between	ADP
ajebi-4944	40	4	dimensions	dimension	NOUN
ajebi-4944	40	5	like	like	ADP
ajebi-4944	40	6	the	the	DET
ajebi-4944	40	7	ones	one	NOUN
ajebi-4944	40	8	above	above	ADV
ajebi-4944	40	9	and	and	CCONJ
ajebi-4944	40	10	the	the	DET
ajebi-4944	40	11	other	other	ADJ
ajebi-4944	40	12	aspects	aspect	NOUN
ajebi-4944	40	13	of	of	ADP
ajebi-4944	40	14	brand	brand	NOUN
ajebi-4944	40	15	loyalty	loyalty	NOUN
ajebi-4944	40	16	like	like	ADP
ajebi-4944	40	17	repurchase	repurchase	NOUN
ajebi-4944	40	18	behavior	behavior	NOUN
ajebi-4944	40	19	,	,	PUNCT
ajebi-4944	40	20	emotional	emotional	ADJ
ajebi-4944	40	21	attachment	attachment	NOUN
ajebi-4944	40	22	,	,	PUNCT
ajebi-4944	40	23	and	and	CCONJ
ajebi-4944	40	24	brand	brand	NOUN
ajebi-4944	40	25	advocacy	advocacy	NOUN
ajebi-4944	40	26	are	be	AUX
ajebi-4944	40	27	not	not	PART
ajebi-4944	40	28	explored	explore	VERB
ajebi-4944	40	29	sufficiently	sufficiently	ADV
ajebi-4944	40	30	either	either	ADV
ajebi-4944	40	31	,	,	PUNCT
ajebi-4944	40	32	especially	especially	ADV
ajebi-4944	40	33	in	in	ADP
ajebi-4944	40	34	the	the	DET
ajebi-4944	40	35	case	case	NOUN
ajebi-4944	40	36	of	of	ADP
ajebi-4944	40	37	the	the	DET
ajebi-4944	40	38	gen	gen	PROPN
ajebi-4944	40	39	z	z	NOUN
ajebi-4944	40	40	consumers	consumer	NOUN
ajebi-4944	40	41	.	.	PUNCT
ajebi-4944	41	1	a	a	DET
ajebi-4944	41	2	question	question	NOUN
ajebi-4944	41	3	arises	arise	VERB
ajebi-4944	41	4	whether	whether	SCONJ
ajebi-4944	41	5	the	the	DET
ajebi-4944	41	6	shift	shift	NOUN
ajebi-4944	41	7	towards	towards	ADP
ajebi-4944	41	8	increased	increase	VERB
ajebi-4944	41	9	technology	technology	NOUN
ajebi-4944	41	10	immersion	immersion	NOUN
ajebi-4944	41	11	in	in	ADP
ajebi-4944	41	12	this	this	DET
ajebi-4944	41	13	particular	particular	ADJ
ajebi-4944	41	14	generation	generation	NOUN
ajebi-4944	41	15	will	will	AUX
ajebi-4944	41	16	create	create	VERB
ajebi-4944	41	17	differences	difference	NOUN
ajebi-4944	41	18	in	in	ADP
ajebi-4944	41	19	relation	relation	NOUN
ajebi-4944	41	20	to	to	ADP
ajebi-4944	41	21	the	the	DET
ajebi-4944	41	22	execution	execution	NOUN
ajebi-4944	41	23	of	of	ADP
ajebi-4944	41	24	such	such	ADJ
ajebi-4944	41	25	schemes	scheme	NOUN
ajebi-4944	41	26	,	,	PUNCT
ajebi-4944	41	27	hence	hence	ADV
ajebi-4944	41	28	,	,	PUNCT
ajebi-4944	41	29	it	it	PRON
ajebi-4944	41	30	should	should	AUX
ajebi-4944	41	31	be	be	AUX
ajebi-4944	41	32	analyzed	analyze	VERB
ajebi-4944	41	33	that	that	SCONJ
ajebi-4944	41	34	,	,	PUNCT
ajebi-4944	41	35	whether	whether	SCONJ
ajebi-4944	41	36	by	by	ADP
ajebi-4944	41	37	presenting	present	VERB
ajebi-4944	41	38	deeper	deep	ADJ
ajebi-4944	41	39	and	and	CCONJ
ajebi-4944	41	40	more	more	ADV
ajebi-4944	41	41	dynamic	dynamic	ADJ
ajebi-4944	41	42	gamification	gamification	NOUN
ajebi-4944	41	43	viewers	viewer	NOUN
ajebi-4944	41	44	form	form	VERB
ajebi-4944	41	45	a	a	DET
ajebi-4944	41	46	bond	bond	NOUN
ajebi-4944	41	47	over	over	ADP
ajebi-4944	41	48	time	time	NOUN
ajebi-4944	41	49	.	.	PUNCT
ajebi-4944	42	1	the	the	DET
ajebi-4944	42	2	present	present	ADJ
ajebi-4944	42	3	paper	paper	NOUN
ajebi-4944	42	4	is	be	AUX
ajebi-4944	42	5	intended	intend	VERB
ajebi-4944	42	6	to	to	PART
ajebi-4944	42	7	be	be	AUX
ajebi-4944	42	8	a	a	DET
ajebi-4944	42	9	fill	fill	NOUN
ajebi-4944	42	10	-	-	PUNCT
ajebi-4944	42	11	up	up	NOUN
ajebi-4944	42	12	for	for	ADP
ajebi-4944	42	13	these	these	DET
ajebi-4944	42	14	explorations	exploration	NOUN
ajebi-4944	42	15	by	by	ADP
ajebi-4944	42	16	the	the	DET
ajebi-4944	42	17	study	study	NOUN
ajebi-4944	42	18	of	of	ADP
ajebi-4944	42	19	the	the	DET
ajebi-4944	42	20	relation	relation	NOUN
ajebi-4944	42	21	between	between	ADP
ajebi-4944	42	22	the	the	DET
ajebi-4944	42	23	gamification	gamification	NOUN
ajebi-4944	42	24	intensity	intensity	NOUN
ajebi-4944	42	25	and	and	CCONJ
ajebi-4944	42	26	brand	brand	NOUN
ajebi-4944	42	27	loyalty	loyalty	NOUN
ajebi-4944	42	28	of	of	ADP
ajebi-4944	42	29	the	the	DET
ajebi-4944	42	30	young	young	ADJ
ajebi-4944	42	31	filipino	filipino	ADJ
ajebi-4944	42	32	adults	adult	NOUN
ajebi-4944	42	33	and	and	CCONJ
ajebi-4944	42	34	the	the	DET
ajebi-4944	42	35	issuance	issuance	NOUN
ajebi-4944	42	36	of	of	ADP
ajebi-4944	42	37	practical	practical	ADJ
ajebi-4944	42	38	proofs	proof	NOUN
ajebi-4944	42	39	for	for	ADP
ajebi-4944	42	40	the	the	DET
ajebi-4944	42	41	academic	academic	ADJ
ajebi-4944	42	42	and	and	CCONJ
ajebi-4944	42	43	real	real	ADJ
ajebi-4944	42	44	market	market	NOUN
ajebi-4944	42	45	use	use	NOUN
ajebi-4944	42	46	.	.	PUNCT
ajebi-4944	43	1	statement	statement	NOUN
ajebi-4944	43	2	of	of	ADP
ajebi-4944	43	3	the	the	DET
ajebi-4944	43	4	problem	problem	NOUN
ajebi-4944	43	5	incorporating	incorporate	VERB
ajebi-4944	43	6	gamification	gamification	NOUN
ajebi-4944	43	7	in	in	ADP
ajebi-4944	43	8	marketing	marketing	NOUN
ajebi-4944	43	9	strategies	strategy	NOUN
ajebi-4944	43	10	has	have	AUX
ajebi-4944	43	11	turned	turn	VERB
ajebi-4944	43	12	into	into	ADP
ajebi-4944	43	13	popular	popular	ADJ
ajebi-4944	43	14	practice	practice	NOUN
ajebi-4944	43	15	,	,	PUNCT
ajebi-4944	43	16	and	and	CCONJ
ajebi-4944	43	17	brands	brand	NOUN
ajebi-4944	43	18	have	have	AUX
ajebi-4944	43	19	started	start	VERB
ajebi-4944	43	20	to	to	PART
ajebi-4944	43	21	apply	apply	VERB
ajebi-4944	43	22	game	game	NOUN
ajebi-4944	43	23	elements	element	NOUN
ajebi-4944	43	24	technically	technically	ADV
ajebi-4944	43	25	to	to	PART
ajebi-4944	43	26	develop	develop	VERB
ajebi-4944	43	27	consumer	consumer	NOUN
ajebi-4944	43	28	engagement	engagement	NOUN
ajebi-4944	43	29	and	and	CCONJ
ajebi-4944	43	30	retention	retention	NOUN
ajebi-4944	43	31	.	.	PUNCT
ajebi-4944	44	1	nonetheless	nonetheless	ADV
ajebi-4944	44	2	,	,	PUNCT
ajebi-4944	44	3	in	in	ADP
ajebi-4944	44	4	spite	spite	NOUN
ajebi-4944	44	5	of	of	ADP
ajebi-4944	44	6	its	its	PRON
ajebi-4944	44	7	high	high	ADJ
ajebi-4944	44	8	popularity	popularity	NOUN
ajebi-4944	44	9	,	,	PUNCT
ajebi-4944	44	10	there	there	PRON
ajebi-4944	44	11	are	be	VERB
ajebi-4944	44	12	only	only	ADV
ajebi-4944	44	13	a	a	DET
ajebi-4944	44	14	few	few	ADJ
ajebi-4944	44	15	studies	study	NOUN
ajebi-4944	44	16	dealing	deal	VERB
ajebi-4944	44	17	with	with	ADP
ajebi-4944	44	18	the	the	DET
ajebi-4944	44	19	empirical	empirical	ADJ
ajebi-4944	44	20	proof	proof	NOUN
ajebi-4944	44	21	for	for	ADP
ajebi-4944	44	22	the	the	DET
ajebi-4944	44	23	direct	direct	ADJ
ajebi-4944	44	24	interplay	interplay	NOUN
ajebi-4944	44	25	between	between	ADP
ajebi-4944	44	26	gamification	gamification	PROPN
ajebi-4944	44	27	intensity	intensity	NOUN
ajebi-4944	44	28	---	---	PUNCT
ajebi-4944	44	29	which	which	PRON
ajebi-4944	44	30	means	mean	VERB
ajebi-4944	44	31	the	the	DET
ajebi-4944	44	32	amount	amount	NOUN
ajebi-4944	44	33	of	of	ADP
ajebi-4944	44	34	the	the	DET
ajebi-4944	44	35	user	user	NOUN
ajebi-4944	44	36	’s	’s	PART
ajebi-4944	44	37	choice	choice	NOUN
ajebi-4944	44	38	of	of	ADP
ajebi-4944	44	39	game	game	NOUN
ajebi-4944	44	40	is	be	AUX
ajebi-4944	44	41	gamified	gamifie	VERB
ajebi-4944	44	42	because	because	SCONJ
ajebi-4944	44	43	it	it	PRON
ajebi-4944	44	44	has	have	VERB
ajebi-4944	44	45	elements	element	NOUN
ajebi-4944	44	46	of	of	ADP
ajebi-4944	44	47	the	the	DET
ajebi-4944	44	48	game	game	NOUN
ajebi-4944	44	49	and	and	CCONJ
ajebi-4944	44	50	the	the	DET
ajebi-4944	44	51	user	user	NOUN
ajebi-4944	44	52	experiences	experience	VERB
ajebi-4944	44	53	it	it	PRON
ajebi-4944	44	54	---	---	PUNCT
ajebi-4944	44	55	and	and	CCONJ
ajebi-4944	44	56	brand	brand	NOUN
ajebi-4944	44	57	loyalty	loyalty	NOUN
ajebi-4944	44	58	,	,	PUNCT
ajebi-4944	44	59	primarily	primarily	ADV
ajebi-4944	44	60	that	that	PRON
ajebi-4944	44	61	of	of	ADP
ajebi-4944	44	62	the	the	DET
ajebi-4944	44	63	youth	youth	NOUN
ajebi-4944	44	64	.	.	PUNCT
ajebi-4944	45	1	most	most	ADJ
ajebi-4944	45	2	of	of	ADP
ajebi-4944	45	3	the	the	DET
ajebi-4944	45	4	previous	previous	ADJ
ajebi-4944	45	5	investigations	investigation	NOUN
ajebi-4944	45	6	have	have	AUX
ajebi-4944	45	7	covered	cover	VERB
ajebi-4944	45	8	gamification	gamification	NOUN
ajebi-4944	45	9	as	as	ADP
ajebi-4944	45	10	a	a	DET
ajebi-4944	45	11	general	general	ADJ
ajebi-4944	45	12	solution	solution	NOUN
ajebi-4944	45	13	;	;	PUNCT
ajebi-4944	45	14	however	however	ADV
ajebi-4944	45	15	,	,	PUNCT
ajebi-4944	45	16	the	the	DET
ajebi-4944	45	17	matter	matter	NOUN
ajebi-4944	45	18	of	of	ADP
ajebi-4944	45	19	finding	find	VERB
ajebi-4944	45	20	out	out	ADP
ajebi-4944	45	21	how	how	SCONJ
ajebi-4944	45	22	the	the	DET
ajebi-4944	45	23	degree	degree	NOUN
ajebi-4944	45	24	or	or	CCONJ
ajebi-4944	45	25	intensity	intensity	NOUN
ajebi-4944	45	26	of	of	ADP
ajebi-4944	45	27	gamification	gamification	NOUN
ajebi-4944	45	28	contributes	contribute	VERB
ajebi-4944	45	29	to	to	ADP
ajebi-4944	45	30	long	long	ADJ
ajebi-4944	45	31	-	-	PUNCT
ajebi-4944	45	32	term	term	NOUN
ajebi-4944	45	33	consumer	consumer	NOUN
ajebi-4944	45	34	loyalty	loyalty	NOUN
ajebi-4944	45	35	has	have	AUX
ajebi-4944	45	36	been	be	AUX
ajebi-4944	45	37	largely	largely	ADV
ajebi-4944	45	38	neglected	neglect	VERB
ajebi-4944	45	39	.	.	PUNCT
ajebi-4944	46	1	there	there	PRON
ajebi-4944	46	2	is	be	VERB
ajebi-4944	46	3	a	a	DET
ajebi-4944	46	4	pivotal	pivotal	ADJ
ajebi-4944	46	5	question	question	NOUN
ajebi-4944	46	6	,	,	PUNCT
ajebi-4944	46	7	whether	whether	SCONJ
ajebi-4944	46	8	by	by	ADP
ajebi-4944	46	9	increasing	increase	VERB
ajebi-4944	46	10	the	the	DET
ajebi-4944	46	11	gaps	gap	NOUN
ajebi-4944	46	12	,	,	PUNCT
ajebi-4944	46	13	the	the	DET
ajebi-4944	46	14	perception	perception	NOUN
ajebi-4944	46	15	of	of	ADP
ajebi-4944	46	16	higher	high	ADJ
ajebi-4944	46	17	gamified	gamifie	VERB
ajebi-4944	46	18	materials	material	NOUN
ajebi-4944	46	19	is	be	AUX
ajebi-4944	46	20	more	more	ADV
ajebi-4944	46	21	favorable	favorable	ADJ
ajebi-4944	46	22	and	and	CCONJ
ajebi-4944	46	23	leads	lead	VERB
ajebi-4944	46	24	to	to	ADP
ajebi-4944	46	25	growth	growth	NOUN
ajebi-4944	46	26	in	in	ADP
ajebi-4944	46	27	stockholder	stockholder	NOUN
ajebi-4944	46	28	prosperity	prosperity	NOUN
ajebi-4944	46	29	or	or	CCONJ
ajebi-4944	46	30	,	,	PUNCT
ajebi-4944	46	31	on	on	ADP
ajebi-4944	46	32	the	the	DET
ajebi-4944	46	33	contrary	contrary	NOUN
ajebi-4944	46	34	,	,	PUNCT
ajebi-4944	46	35	the	the	DET
ajebi-4944	46	36	initial	initial	ADJ
ajebi-4944	46	37	assertion	assertion	NOUN
ajebi-4944	46	38	of	of	ADP
ajebi-4944	46	39	impairing	impair	VERB
ajebi-4944	46	40	the	the	DET
ajebi-4944	46	41	technology	technology	NOUN
ajebi-4944	46	42	prevails	prevail	VERB
ajebi-4944	46	43	.	.	PUNCT
ajebi-4944	47	1	furthermore	furthermore	ADV
ajebi-4944	47	2	,	,	PUNCT
ajebi-4944	47	3	there	there	PRON
ajebi-4944	47	4	remains	remain	VERB
ajebi-4944	47	5	an	an	DET
ajebi-4944	47	6	issue	issue	NOUN
ajebi-4944	47	7	of	of	ADP
ajebi-4944	47	8	identifying	identify	VERB
ajebi-4944	47	9	the	the	DET
ajebi-4944	47	10	specific	specific	ADJ
ajebi-4944	47	11	game	game	NOUN
ajebi-4944	47	12	elements	element	NOUN
ajebi-4944	47	13	(	(	PUNCT
ajebi-4944	47	14	e.g.	e.g.	ADV
ajebi-4944	47	15	,	,	PUNCT
ajebi-4944	47	16	rewards	reward	NOUN
ajebi-4944	47	17	,	,	PUNCT
ajebi-4944	47	18	competition	competition	NOUN
ajebi-4944	47	19	,	,	PUNCT
ajebi-4944	47	20	challenges	challenge	NOUN
ajebi-4944	47	21	)	)	PUNCT
ajebi-4944	47	22	that	that	PRON
ajebi-4944	47	23	really	really	ADV
ajebi-4944	47	24	help	help	VERB
ajebi-4944	47	25	build	build	VERB
ajebi-4944	47	26	strong	strong	ADJ
ajebi-4944	47	27	brand	brand	NOUN
ajebi-4944	47	28	loyalty	loyalty	NOUN
ajebi-4944	47	29	.	.	PUNCT
ajebi-4944	48	1	thus	thus	ADV
ajebi-4944	48	2	,	,	PUNCT
ajebi-4944	48	3	this	this	DET
ajebi-4944	48	4	study	study	NOUN
ajebi-4944	48	5	aims	aim	VERB
ajebi-4944	48	6	to	to	PART
ajebi-4944	48	7	address	address	VERB
ajebi-4944	48	8	the	the	DET
ajebi-4944	48	9	following	follow	VERB
ajebi-4944	48	10	research	research	NOUN
ajebi-4944	48	11	questions	question	NOUN
ajebi-4944	48	12	:	:	PUNCT
ajebi-4944	48	13	1	1	X
ajebi-4944	48	14	.	.	X
ajebi-4944	48	15	do	do	AUX
ajebi-4944	48	16	demographic	demographic	ADJ
ajebi-4944	48	17	factors	factor	NOUN
ajebi-4944	48	18	influence	influence	VERB
ajebi-4944	48	19	the	the	DET
ajebi-4944	48	20	correlation	correlation	NOUN
ajebi-4944	48	21	between	between	ADP
ajebi-4944	48	22	gamification	gamification	NOUN
ajebi-4944	48	23	intensity	intensity	NOUN
ajebi-4944	48	24	and	and	CCONJ
ajebi-4944	48	25	brand	brand	NOUN
ajebi-4944	48	26	loyalty	loyalty	NOUN
ajebi-4944	48	27	?	?	PUNCT
ajebi-4944	49	1	2	2	X
ajebi-4944	49	2	.	.	X
ajebi-4944	50	1	what	what	PRON
ajebi-4944	50	2	specific	specific	ADJ
ajebi-4944	50	3	gamification	gamification	NOUN
ajebi-4944	50	4	features	feature	NOUN
ajebi-4944	50	5	are	be	AUX
ajebi-4944	50	6	most	most	ADV
ajebi-4944	50	7	effective	effective	ADJ
ajebi-4944	50	8	in	in	ADP
ajebi-4944	50	9	fostering	foster	VERB
ajebi-4944	50	10	brand	brand	NOUN
ajebi-4944	50	11	loyalty	loyalty	NOUN
ajebi-4944	50	12	?	?	PUNCT
ajebi-4944	51	1	3	3	X
ajebi-4944	51	2	.	.	X
ajebi-4944	51	3	is	be	AUX
ajebi-4944	51	4	there	there	PRON
ajebi-4944	51	5	a	a	DET
ajebi-4944	51	6	threshold	threshold	NOUN
ajebi-4944	51	7	or	or	CCONJ
ajebi-4944	51	8	diminishing	diminish	VERB
ajebi-4944	51	9	return	return	NOUN
ajebi-4944	51	10	where	where	SCONJ
ajebi-4944	51	11	excessive	excessive	ADJ
ajebi-4944	51	12	gamification	gamification	NOUN
ajebi-4944	51	13	reduces	reduce	VERB
ajebi-4944	51	14	its	its	PRON
ajebi-4944	51	15	effectiveness	effectiveness	NOUN
ajebi-4944	51	16	in	in	ADP
ajebi-4944	51	17	maintaining	maintain	VERB
ajebi-4944	51	18	consumer	consumer	NOUN
ajebi-4944	51	19	engagement	engagement	NOUN
ajebi-4944	51	20	?	?	PUNCT
ajebi-4944	52	1	4	4	X
ajebi-4944	52	2	.	.	X
ajebi-4944	52	3	does	do	AUX
ajebi-4944	52	4	gamification	gamification	NOUN
ajebi-4944	52	5	intensity	intensity	PROPN
ajebi-4944	52	6	impact	impact	NOUN
ajebi-4944	52	7	brand	brand	NOUN
ajebi-4944	52	8	loyalty	loyalty	NOUN
ajebi-4944	52	9	among	among	ADP
ajebi-4944	52	10	young	young	ADJ
ajebi-4944	52	11	adults	adult	NOUN
ajebi-4944	52	12	?	?	PUNCT
ajebi-4944	53	1	significance	significance	NOUN
ajebi-4944	53	2	of	of	ADP
ajebi-4944	53	3	the	the	DET
ajebi-4944	53	4	study	study	NOUN
ajebi-4944	53	5	this	this	DET
ajebi-4944	53	6	research	research	NOUN
ajebi-4944	53	7	provides	provide	VERB
ajebi-4944	53	8	valuable	valuable	ADJ
ajebi-4944	53	9	insights	insight	NOUN
ajebi-4944	53	10	into	into	ADP
ajebi-4944	53	11	the	the	DET
ajebi-4944	53	12	correlation	correlation	NOUN
ajebi-4944	53	13	between	between	ADP
ajebi-4944	53	14	gamification	gamification	NOUN
ajebi-4944	53	15	intensity	intensity	NOUN
ajebi-4944	53	16	and	and	CCONJ
ajebi-4944	53	17	brand	brand	NOUN
ajebi-4944	53	18	loyalty	loyalty	NOUN
ajebi-4944	53	19	among	among	ADP
ajebi-4944	53	20	young	young	ADJ
ajebi-4944	53	21	adults	adult	NOUN
ajebi-4944	53	22	.	.	PUNCT
ajebi-4944	54	1	the	the	DET
ajebi-4944	54	2	findings	finding	NOUN
ajebi-4944	54	3	of	of	ADP
ajebi-4944	54	4	this	this	DET
ajebi-4944	54	5	study	study	NOUN
ajebi-4944	54	6	have	have	VERB
ajebi-4944	54	7	significance	significance	NOUN
ajebi-4944	54	8	for	for	ADP
ajebi-4944	54	9	the	the	DET
ajebi-4944	54	10	following	following	NOUN
ajebi-4944	54	11	:	:	PUNCT
ajebi-4944	54	12	consumers	consumer	NOUN
ajebi-4944	54	13	.	.	PUNCT
ajebi-4944	55	1	the	the	DET
ajebi-4944	55	2	studied	study	VERB
ajebi-4944	55	3	results	result	NOUN
ajebi-4944	55	4	are	be	AUX
ajebi-4944	55	5	valuable	valuable	ADJ
ajebi-4944	55	6	for	for	ADP
ajebi-4944	55	7	young	young	ADJ
ajebi-4944	55	8	adult	adult	NOUN
ajebi-4944	55	9	consumers	consumer	NOUN
ajebi-4944	55	10	since	since	SCONJ
ajebi-4944	55	11	they	they	PRON
ajebi-4944	55	12	state	state	VERB
ajebi-4944	55	13	how	how	SCONJ
ajebi-4944	55	14	gamification	gamification	NOUN
ajebi-4944	55	15	touches	touch	VERB
ajebi-4944	55	16	their	their	PRON
ajebi-4944	55	17	relations	relation	NOUN
ajebi-4944	55	18	(	(	PUNCT
ajebi-4944	55	19	engagement	engagement	NOUN
ajebi-4944	55	20	and	and	CCONJ
ajebi-4944	55	21	loyalty	loyalty	NOUN
ajebi-4944	55	22	)	)	PUNCT
ajebi-4944	55	23	to	to	ADP
ajebi-4944	55	24	brands	brand	NOUN
ajebi-4944	55	25	.	.	PUNCT
ajebi-4944	56	1	getting	getting	AUX
ajebi-4944	56	2	acquainted	acquaint	VERB
ajebi-4944	56	3	with	with	ADP
ajebi-4944	56	4	the	the	DET
ajebi-4944	56	5	effects	effect	NOUN
ajebi-4944	56	6	will	will	AUX
ajebi-4944	56	7	help	help	VERB
ajebi-4944	56	8	consumers	consumer	NOUN
ajebi-4944	56	9	to	to	PART
ajebi-4944	56	10	make	make	VERB
ajebi-4944	56	11	correct	correct	ADJ
ajebi-4944	56	12	decisions	decision	NOUN
ajebi-4944	56	13	about	about	ADP
ajebi-4944	56	14	brands	brand	NOUN
ajebi-4944	56	15	with	with	ADP
ajebi-4944	56	16	which	which	PRON
ajebi-4944	56	17	they	they	PRON
ajebi-4944	56	18	will	will	AUX
ajebi-4944	56	19	interact	interact	VERB
ajebi-4944	56	20	and	and	CCONJ
ajebi-4944	56	21	support	support	VERB
ajebi-4944	56	22	.	.	PUNCT
ajebi-4944	57	1	marketers	marketer	NOUN
ajebi-4944	57	2	and	and	CCONJ
ajebi-4944	57	3	businesses	business	NOUN
ajebi-4944	57	4	.	.	PUNCT
ajebi-4944	58	1	people	people	NOUN
ajebi-4944	58	2	whose	whose	DET
ajebi-4944	58	3	work	work	NOUN
ajebi-4944	58	4	is	be	AUX
ajebi-4944	58	5	closely	closely	ADV
ajebi-4944	58	6	connected	connect	VERB
ajebi-4944	58	7	with	with	ADP
ajebi-4944	58	8	the	the	DET
ajebi-4944	58	9	marketing	marketing	NOUN
ajebi-4944	58	10	field	field	NOUN
ajebi-4944	58	11	,	,	PUNCT
ajebi-4944	58	12	as	as	ADV
ajebi-4944	58	13	well	well	ADV
ajebi-4944	58	14	as	as	ADP
ajebi-4944	58	15	the	the	DET
ajebi-4944	58	16	ones	one	NOUN
ajebi-4944	58	17	who	who	PRON
ajebi-4944	58	18	own	own	VERB
ajebi-4944	58	19	a	a	DET
ajebi-4944	58	20	business	business	NOUN
ajebi-4944	58	21	will	will	AUX
ajebi-4944	58	22	be	be	AUX
ajebi-4944	58	23	able	able	ADJ
ajebi-4944	58	24	to	to	PART
ajebi-4944	58	25	take	take	VERB
ajebi-4944	58	26	the	the	DET
ajebi-4944	58	27	data	datum	NOUN
ajebi-4944	58	28	in	in	ADP
ajebi-4944	58	29	the	the	DET
ajebi-4944	58	30	research	research	NOUN
ajebi-4944	58	31	to	to	PART
ajebi-4944	58	32	improvise	improvise	VERB
ajebi-4944	58	33	their	their	PRON
ajebi-4944	58	34	gamification	gamification	NOUN
ajebi-4944	58	35	strategies	strategy	NOUN
ajebi-4944	58	36	.	.	PUNCT
ajebi-4944	59	1	the	the	DET
ajebi-4944	59	2	knowledge	knowledge	NOUN
ajebi-4944	59	3	of	of	ADP
ajebi-4944	59	4	the	the	DET
ajebi-4944	59	5	most	most	ADV
ajebi-4944	59	6	influential	influential	ADJ
ajebi-4944	59	7	game	game	NOUN
ajebi-4944	59	8	cards	card	NOUN
ajebi-4944	59	9	that	that	PRON
ajebi-4944	59	10	are	be	AUX
ajebi-4944	59	11	making	make	VERB
ajebi-4944	59	12	a	a	DET
ajebi-4944	59	13	brand	brand	NOUN
ajebi-4944	59	14	stick	stick	NOUN
ajebi-4944	59	15	in	in	ADP
ajebi-4944	59	16	customers	customer	NOUN
ajebi-4944	59	17	’	’	PART
ajebi-4944	59	18	minds	mind	NOUN
ajebi-4944	59	19	could	could	AUX
ajebi-4944	59	20	help	help	VERB
ajebi-4944	59	21	ventures	venture	NOUN
ajebi-4944	59	22	develop	develop	VERB
ajebi-4944	59	23	their	their	PRON
ajebi-4944	59	24	engagement	engagement	NOUN
ajebi-4944	59	25	,	,	PUNCT
ajebi-4944	59	26	upgrade	upgrade	VERB
ajebi-4944	59	27	loyalty	loyalty	NOUN
ajebi-4944	59	28	schemes	scheme	NOUN
ajebi-4944	59	29	,	,	PUNCT
ajebi-4944	59	30	and	and	CCONJ
ajebi-4944	59	31	boost	boost	VERB
ajebi-4944	59	32	the	the	DET
ajebi-4944	59	33	overall	overall	ADJ
ajebi-4944	59	34	corporate	corporate	ADJ
ajebi-4944	59	35	image	image	NOUN
ajebi-4944	59	36	.	.	PUNCT
ajebi-4944	60	1	academia	academia	NOUN
ajebi-4944	60	2	and	and	CCONJ
ajebi-4944	60	3	scholars	scholar	NOUN
ajebi-4944	60	4	.	.	PUNCT
ajebi-4944	61	1	the	the	DET
ajebi-4944	61	2	academic	academic	ADJ
ajebi-4944	61	3	world	world	NOUN
ajebi-4944	61	4	and	and	CCONJ
ajebi-4944	61	5	the	the	DET
ajebi-4944	61	6	students	student	NOUN
ajebi-4944	61	7	who	who	PRON
ajebi-4944	61	8	are	be	AUX
ajebi-4944	61	9	interested	interested	ADJ
ajebi-4944	61	10	in	in	ADP
ajebi-4944	61	11	marketing	marketing	NOUN
ajebi-4944	61	12	,	,	PUNCT
ajebi-4944	61	13	consumer	consumer	NOUN
ajebi-4944	61	14	behavior	behavior	NOUN
ajebi-4944	61	15	,	,	PUNCT
ajebi-4944	61	16	or	or	CCONJ
ajebi-4944	61	17	digital	digital	ADJ
ajebi-4944	61	18	engagement	engagement	NOUN
ajebi-4944	61	19	,	,	PUNCT
ajebi-4944	61	20	can	can	AUX
ajebi-4944	61	21	get	get	VERB
ajebi-4944	61	22	reference	reference	NOUN
ajebi-4944	61	23	points	point	NOUN
ajebi-4944	61	24	from	from	ADP
ajebi-4944	61	25	this	this	DET
ajebi-4944	61	26	study	study	NOUN
ajebi-4944	61	27	for	for	ADP
ajebi-4944	61	28	further	further	ADJ
ajebi-4944	61	29	studies	study	NOUN
ajebi-4944	61	30	.	.	PUNCT
ajebi-4944	62	1	the	the	DET
ajebi-4944	62	2	research	research	NOUN
ajebi-4944	62	3	,	,	PUNCT
ajebi-4944	62	4	which	which	PRON
ajebi-4944	62	5	has	have	AUX
ajebi-4944	62	6	added	add	VERB
ajebi-4944	62	7	some	some	DET
ajebi-4944	62	8	more	more	ADJ
ajebi-4944	62	9	to	to	ADP
ajebi-4944	62	10	the	the	DET
ajebi-4944	62	11	literature	literature	NOUN
ajebi-4944	62	12	on	on	ADP
ajebi-4944	62	13	gamification	gamification	NOUN
ajebi-4944	62	14	,	,	PUNCT
ajebi-4944	62	15	presents	present	VERB
ajebi-4944	62	16	factual	factual	ADJ
ajebi-4944	62	17	proof	proof	NOUN
ajebi-4944	62	18	regarding	regard	VERB
ajebi-4944	62	19	the	the	DET
ajebi-4944	62	20	support	support	NOUN
ajebi-4944	62	21	of	of	ADP
ajebi-4944	62	22	this	this	DET
ajebi-4944	62	23	practice	practice	NOUN
ajebi-4944	62	24	in	in	ADP
ajebi-4944	62	25	the	the	DET
ajebi-4944	62	26	development	development	NOUN
ajebi-4944	62	27	of	of	ADP
ajebi-4944	62	28	brand	brand	NOUN
ajebi-4944	62	29	loyalty	loyalty	NOUN
ajebi-4944	62	30	,	,	PUNCT
ajebi-4944	62	31	especially	especially	ADV
ajebi-4944	62	32	for	for	ADP
ajebi-4944	62	33	the	the	DET
ajebi-4944	62	34	youth	youth	NOUN
ajebi-4944	62	35	.	.	PUNCT
ajebi-4944	63	1	future	future	ADJ
ajebi-4944	63	2	researchers	researcher	NOUN
ajebi-4944	63	3	.	.	PUNCT
ajebi-4944	64	1	the	the	DET
ajebi-4944	64	2	study	study	NOUN
ajebi-4944	64	3	acts	act	VERB
ajebi-4944	64	4	as	as	ADP
ajebi-4944	64	5	an	an	DET
ajebi-4944	64	6	inspiration	inspiration	NOUN
ajebi-4944	64	7	for	for	ADP
ajebi-4944	64	8	future	future	ADJ
ajebi-4944	64	9	researchers	researcher	NOUN
ajebi-4944	64	10	who	who	PRON
ajebi-4944	64	11	want	want	VERB
ajebi-4944	64	12	to	to	PART
ajebi-4944	64	13	expand	expand	VERB
ajebi-4944	64	14	their	their	PRON
ajebi-4944	64	15	ventures	venture	NOUN
ajebi-4944	64	16	on	on	ADP
ajebi-4944	64	17	game	game	NOUN
ajebi-4944	64	18	strategies	strategy	NOUN
ajebi-4944	64	19	and	and	CCONJ
ajebi-4944	64	20	how	how	SCONJ
ajebi-4944	64	21	they	they	PRON
ajebi-4944	64	22	affect	affect	VERB
ajebi-4944	64	23	customer	customer	NOUN
ajebi-4944	64	24	behavior	behavior	NOUN
ajebi-4944	64	25	.	.	PUNCT
ajebi-4944	65	1	the	the	DET
ajebi-4944	65	2	findings	finding	NOUN
ajebi-4944	65	3	will	will	AUX
ajebi-4944	65	4	be	be	AUX
ajebi-4944	65	5	used	use	VERB
ajebi-4944	65	6	as	as	ADP
ajebi-4944	65	7	lessons	lesson	NOUN
ajebi-4944	65	8	for	for	ADP
ajebi-4944	65	9	comparative	comparative	ADJ
ajebi-4944	65	10	studies	study	NOUN
ajebi-4944	65	11	,	,	PUNCT
ajebi-4944	65	12	experimental	experimental	ADJ
ajebi-4944	65	13	research	research	NOUN
ajebi-4944	65	14	,	,	PUNCT
ajebi-4944	65	15	or	or	CCONJ
ajebi-4944	65	16	more	more	ADV
ajebi-4944	65	17	detailed	detailed	ADJ
ajebi-4944	65	18	and	and	CCONJ
ajebi-4944	65	19	complex	complex	ADJ
ajebi-4944	65	20	analyses	analysis	NOUN
ajebi-4944	65	21	in	in	ADP
ajebi-4944	65	22	other	other	ADJ
ajebi-4944	65	23	populace	populace	NOUN
ajebi-4944	65	24	and	and	CCONJ
ajebi-4944	65	25	industry	industry	NOUN
ajebi-4944	65	26	sectors	sector	NOUN
ajebi-4944	65	27	.	.	PUNCT
ajebi-4944	66	1	scope	scope	NOUN
ajebi-4944	66	2	and	and	CCONJ
ajebi-4944	66	3	delimitation	delimitation	NOUN
ajebi-4944	66	4	the	the	DET
ajebi-4944	66	5	present	present	ADJ
ajebi-4944	66	6	study	study	NOUN
ajebi-4944	66	7	will	will	AUX
ajebi-4944	66	8	be	be	AUX
ajebi-4944	66	9	aiming	aim	VERB
ajebi-4944	66	10	at	at	ADP
ajebi-4944	66	11	the	the	DET
ajebi-4944	66	12	exploration	exploration	NOUN
ajebi-4944	66	13	of	of	ADP
ajebi-4944	66	14	the	the	DET
ajebi-4944	66	15	relationship	relationship	NOUN
ajebi-4944	66	16	between	between	ADP
ajebi-4944	66	17	gamification	gamification	NOUN
ajebi-4944	66	18	intensity	intensity	NOUN
ajebi-4944	66	19	and	and	CCONJ
ajebi-4944	66	20	brand	brand	NOUN
ajebi-4944	66	21	loyalty	loyalty	NOUN
ajebi-4944	66	22	in	in	ADP
ajebi-4944	66	23	the	the	DET
ajebi-4944	66	24	context	context	NOUN
ajebi-4944	66	25	of	of	ADP
ajebi-4944	66	26	young	young	ADJ
ajebi-4944	66	27	adults	adult	NOUN
ajebi-4944	66	28	in	in	ADP
ajebi-4944	66	29	the	the	DET
ajebi-4944	66	30	philippines	philippine	NOUN
ajebi-4944	66	31	.	.	PUNCT
ajebi-4944	67	1	its	its	PRON
ajebi-4944	67	2	primary	primary	ADJ
ajebi-4944	67	3	goal	goal	NOUN
ajebi-4944	67	4	will	will	AUX
ajebi-4944	67	5	be	be	AUX
ajebi-4944	67	6	to	to	PART
ajebi-4944	67	7	explore	explore	VERB
ajebi-4944	67	8	how	how	SCONJ
ajebi-4944	67	9	different	different	ADJ
ajebi-4944	67	10	levels	level	NOUN
ajebi-4944	67	11	of	of	ADP
ajebi-4944	67	12	gamification	gamification	NOUN
ajebi-4944	67	13	in	in	ADP
ajebi-4944	67	14	brand	brand	NOUN
ajebi-4944	67	15	engagement	engagement	NOUN
ajebi-4944	67	16	affect	affect	VERB
ajebi-4944	67	17	consumer	consumer	NOUN
ajebi-4944	67	18	loyalty	loyalty	NOUN
ajebi-4944	67	19	as	as	ADV
ajebi-4944	67	20	well	well	ADV
ajebi-4944	67	21	as	as	ADP
ajebi-4944	67	22	which	which	DET
ajebi-4944	67	23	gamification	gamification	NOUN
ajebi-4944	67	24	elements	element	NOUN
ajebi-4944	67	25	are	be	AUX
ajebi-4944	67	26	most	most	ADV
ajebi-4944	67	27	effective	effective	ADJ
ajebi-4944	67	28	in	in	ADP
ajebi-4944	67	29	establishing	establish	VERB
ajebi-4944	67	30	a	a	DET
ajebi-4944	67	31	long	long	ADJ
ajebi-4944	67	32	-	-	PUNCT
ajebi-4944	67	33	term	term	NOUN
ajebi-4944	67	34	emotional	emotional	ADJ
ajebi-4944	67	35	connection	connection	NOUN
ajebi-4944	67	36	with	with	ADP
ajebi-4944	67	37	the	the	DET
ajebi-4944	67	38	brand	brand	NOUN
ajebi-4944	67	39	.	.	PUNCT
ajebi-4944	68	1	the	the	DET
ajebi-4944	68	2	study	study	NOUN
ajebi-4944	68	3	will	will	AUX
ajebi-4944	68	4	particularly	particularly	ADV
ajebi-4944	68	5	focus	focus	VERB
ajebi-4944	68	6	on	on	ADP
ajebi-4944	68	7	the	the	DET
ajebi-4944	68	8	demographic	demographic	ADJ
ajebi-4944	68	9	group	group	NOUN
ajebi-4944	68	10	of	of	ADP
ajebi-4944	68	11	young	young	ADJ
ajebi-4944	68	12	adults	adult	NOUN
ajebi-4944	68	13	,	,	PUNCT
ajebi-4944	68	14	fallings	falling	NOUN
ajebi-4944	68	15	in	in	ADP
ajebi-4944	68	16	age	age	NOUN
ajebi-4944	68	17	by	by	ADP
ajebi-4944	68	18	18	18	NUM
ajebi-4944	68	19	-	-	SYM
ajebi-4944	68	20	35	35	NUM
ajebi-4944	68	21	,	,	PUNCT
ajebi-4944	68	22	who	who	PRON
ajebi-4944	68	23	are	be	AUX
ajebi-4944	68	24	the	the	DET
ajebi-4944	68	25	main	main	ADJ
ajebi-4944	68	26	recipients	recipient	NOUN
ajebi-4944	68	27	of	of	ADP
ajebi-4944	68	28	gamified	gamifie	VERB
ajebi-4944	68	29	brand	brand	NOUN
ajebi-4944	68	30	experiences	experience	NOUN
ajebi-4944	68	31	and	and	CCONJ
ajebi-4944	68	32	digital	digital	ADJ
ajebi-4944	68	33	marketing	marketing	NOUN
ajebi-4944	68	34	strategies	strategy	NOUN
ajebi-4944	68	35	.	.	PUNCT
ajebi-4944	69	1	for	for	ADP
ajebi-4944	69	2	this	this	DET
ajebi-4944	69	3	research	research	NOUN
ajebi-4944	69	4	,	,	PUNCT
ajebi-4944	69	5	a	a	DET
ajebi-4944	69	6	quantitative	quantitative	ADJ
ajebi-4944	69	7	approach	approach	NOUN
ajebi-4944	69	8	will	will	AUX
ajebi-4944	69	9	be	be	AUX
ajebi-4944	69	10	applied	apply	VERB
ajebi-4944	69	11	through	through	ADP
ajebi-4944	69	12	an	an	DET
ajebi-4944	69	13	online	online	ADJ
ajebi-4944	69	14	survey	survey	NOUN
ajebi-4944	69	15	which	which	PRON
ajebi-4944	69	16	will	will	AUX
ajebi-4944	69	17	be	be	AUX
ajebi-4944	69	18	distributed	distribute	VERB
ajebi-4944	69	19	to	to	ADP
ajebi-4944	69	20	the	the	DET
ajebi-4944	69	21	filipino	filipino	ADJ
ajebi-4944	69	22	respondents	respondent	NOUN
ajebi-4944	69	23	who	who	PRON
ajebi-4944	69	24	have	have	AUX
ajebi-4944	69	25	interacted	interact	VERB
ajebi-4944	69	26	with	with	ADP
ajebi-4944	69	27	gamified	gamifie	VERB
ajebi-4944	69	28	brand	brand	NOUN
ajebi-4944	69	29	experiences	experience	NOUN
ajebi-4944	69	30	,	,	PUNCT
ajebi-4944	69	31	such	such	ADJ
ajebi-4944	69	32	as	as	ADP
ajebi-4944	69	33	loyalty	loyalty	NOUN
ajebi-4944	69	34	programs	program	NOUN
ajebi-4944	69	35	,	,	PUNCT
ajebi-4944	69	36	reward	reward	NOUN
ajebi-4944	69	37	systems	system	NOUN
ajebi-4944	69	38	,	,	PUNCT
ajebi-4944	69	39	and	and	CCONJ
ajebi-4944	69	40	mobile	mobile	ADJ
ajebi-4944	69	41	applications	application	NOUN
ajebi-4944	69	42	that	that	PRON
ajebi-4944	69	43	feature	feature	VERB
ajebi-4944	69	44	game	game	NOUN
ajebi-4944	69	45	-	-	PUNCT
ajebi-4944	69	46	like	like	ADJ
ajebi-4944	69	47	elements	element	NOUN
ajebi-4944	69	48	.	.	PUNCT
ajebi-4944	70	1	the	the	DET
ajebi-4944	70	2	study	study	NOUN
ajebi-4944	70	3	will	will	AUX
ajebi-4944	70	4	investigate	investigate	VERB
ajebi-4944	70	5	on	on	ADP
ajebi-4944	70	6	the	the	DET
ajebi-4944	70	7	consumer	consumer	NOUN
ajebi-4944	70	8	perceptions	perception	NOUN
ajebi-4944	70	9	,	,	PUNCT
ajebi-4944	70	10	engagement	engagement	NOUN
ajebi-4944	70	11	levels	level	NOUN
ajebi-4944	70	12	,	,	PUNCT
ajebi-4944	70	13	and	and	CCONJ
ajebi-4944	70	14	purchasing	purchasing	NOUN
ajebi-4944	70	15	behaviors	behavior	NOUN
ajebi-4944	70	16	pa	pa	PROPN
ajebi-4944	70	17	ge	ge	PROPN
ajebi-4944	70	18	14	14	NUM
ajebi-4944	70	19	1	1	NUM
ajebi-4944	70	20	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	70	21	am	am	NOUN
ajebi-4944	70	22	.	.	PUNCT
ajebi-4944	71	1	j.	j.	PROPN
ajebi-4944	71	2	econ	econ	PROPN
ajebi-4944	71	3	.	.	PUNCT
ajebi-4944	71	4	bus	bus	PROPN
ajebi-4944	71	5	.	.	PUNCT
ajebi-4944	72	1	innov	innov	PROPN
ajebi-4944	72	2	.	.	PUNCT
ajebi-4944	73	1	4(2	4(2	NUM
ajebi-4944	73	2	)	)	PUNCT
ajebi-4944	74	1	139	139	NUM
ajebi-4944	74	2	-	-	SYM
ajebi-4944	74	3	156	156	NUM
ajebi-4944	74	4	,	,	PUNCT
ajebi-4944	74	5	2025	2025	NUM
ajebi-4944	74	6	along	along	ADP
ajebi-4944	74	7	with	with	ADP
ajebi-4944	74	8	the	the	DET
ajebi-4944	74	9	gamification	gamification	NOUN
ajebi-4944	74	10	strategies	strategy	NOUN
ajebi-4944	74	11	that	that	PRON
ajebi-4944	74	12	have	have	AUX
ajebi-4944	74	13	been	be	AUX
ajebi-4944	74	14	discussed	discuss	VERB
ajebi-4944	74	15	in	in	ADP
ajebi-4944	74	16	the	the	DET
ajebi-4944	74	17	previous	previous	ADJ
ajebi-4944	74	18	chapter	chapter	NOUN
ajebi-4944	74	19	.	.	PUNCT
ajebi-4944	75	1	in	in	ADP
ajebi-4944	75	2	spite	spite	NOUN
ajebi-4944	75	3	of	of	ADP
ajebi-4944	75	4	the	the	DET
ajebi-4944	75	5	above	above	ADJ
ajebi-4944	75	6	provisions	provision	NOUN
ajebi-4944	75	7	,	,	PUNCT
ajebi-4944	75	8	a	a	DET
ajebi-4944	75	9	number	number	NOUN
ajebi-4944	75	10	of	of	ADP
ajebi-4944	75	11	delimitations	delimitation	NOUN
ajebi-4944	75	12	exist	exist	VERB
ajebi-4944	75	13	in	in	ADP
ajebi-4944	75	14	the	the	DET
ajebi-4944	75	15	present	present	ADJ
ajebi-4944	75	16	study	study	NOUN
ajebi-4944	75	17	:	:	PUNCT
ajebi-4944	75	18	first	first	ADV
ajebi-4944	75	19	,	,	PUNCT
ajebi-4944	75	20	the	the	DET
ajebi-4944	75	21	research	research	NOUN
ajebi-4944	75	22	is	be	AUX
ajebi-4944	75	23	confined	confine	VERB
ajebi-4944	75	24	to	to	ADP
ajebi-4944	75	25	respondents	respondent	NOUN
ajebi-4944	75	26	located	locate	VERB
ajebi-4944	75	27	in	in	ADP
ajebi-4944	75	28	the	the	DET
ajebi-4944	75	29	philippines	philippine	NOUN
ajebi-4944	75	30	,	,	PUNCT
ajebi-4944	75	31	thus	thus	ADV
ajebi-4944	75	32	,	,	PUNCT
ajebi-4944	75	33	the	the	DET
ajebi-4944	75	34	results	result	NOUN
ajebi-4944	75	35	may	may	AUX
ajebi-4944	75	36	not	not	PART
ajebi-4944	75	37	be	be	AUX
ajebi-4944	75	38	applicable	applicable	ADJ
ajebi-4944	75	39	to	to	ADP
ajebi-4944	75	40	other	other	ADJ
ajebi-4944	75	41	countries	country	NOUN
ajebi-4944	75	42	,	,	PUNCT
ajebi-4944	75	43	where	where	SCONJ
ajebi-4944	75	44	the	the	DET
ajebi-4944	75	45	cultures	culture	NOUN
ajebi-4944	75	46	and	and	CCONJ
ajebi-4944	75	47	economies	economy	NOUN
ajebi-4944	75	48	differ	differ	VERB
ajebi-4944	75	49	significantly	significantly	ADV
ajebi-4944	75	50	.	.	PUNCT
ajebi-4944	76	1	also	also	ADV
ajebi-4944	76	2	,	,	PUNCT
ajebi-4944	76	3	it	it	PRON
ajebi-4944	76	4	is	be	AUX
ajebi-4944	76	5	worth	worth	ADJ
ajebi-4944	76	6	noting	note	VERB
ajebi-4944	76	7	that	that	SCONJ
ajebi-4944	76	8	just	just	ADV
ajebi-4944	76	9	young	young	ADJ
ajebi-4944	76	10	adults	adult	NOUN
ajebi-4944	76	11	aged	age	VERB
ajebi-4944	76	12	18	18	NUM
ajebi-4944	76	13	to	to	PART
ajebi-4944	76	14	35	35	NUM
ajebi-4944	76	15	will	will	AUX
ajebi-4944	76	16	be	be	AUX
ajebi-4944	76	17	participating	participate	VERB
ajebi-4944	76	18	in	in	ADP
ajebi-4944	76	19	the	the	DET
ajebi-4944	76	20	study	study	NOUN
ajebi-4944	76	21	,	,	PUNCT
ajebi-4944	76	22	while	while	SCONJ
ajebi-4944	76	23	other	other	ADJ
ajebi-4944	76	24	age	age	NOUN
ajebi-4944	76	25	groups	group	NOUN
ajebi-4944	76	26	that	that	PRON
ajebi-4944	76	27	may	may	AUX
ajebi-4944	76	28	view	view	VERB
ajebi-4944	76	29	gamification	gamification	NOUN
ajebi-4944	76	30	and	and	CCONJ
ajebi-4944	76	31	brand	brand	NOUN
ajebi-4944	76	32	loyalty	loyalty	NOUN
ajebi-4944	76	33	differently	differently	ADV
ajebi-4944	76	34	will	will	AUX
ajebi-4944	76	35	be	be	AUX
ajebi-4944	76	36	left	leave	VERB
ajebi-4944	76	37	out	out	ADP
ajebi-4944	76	38	.	.	PUNCT
ajebi-4944	77	1	furthermore	furthermore	ADV
ajebi-4944	77	2	,	,	PUNCT
ajebi-4944	77	3	the	the	DET
ajebi-4944	77	4	project	project	NOUN
ajebi-4944	77	5	will	will	AUX
ajebi-4944	77	6	be	be	AUX
ajebi-4944	77	7	centered	center	VERB
ajebi-4944	77	8	on	on	ADP
ajebi-4944	77	9	the	the	DET
ajebi-4944	77	10	gamification	gamification	NOUN
ajebi-4944	77	11	of	of	ADP
ajebi-4944	77	12	consumer	consumer	NOUN
ajebi-4944	77	13	brands	brand	NOUN
ajebi-4944	77	14	marketing	marketing	NOUN
ajebi-4944	77	15	strategies	strategy	NOUN
ajebi-4944	77	16	,	,	PUNCT
ajebi-4944	77	17	i.e.	i.e.	X
ajebi-4944	77	18	in	in	ADP
ajebi-4944	77	19	retail	retail	ADJ
ajebi-4944	77	20	,	,	PUNCT
ajebi-4944	77	21	online	online	ADJ
ajebi-4944	77	22	shopping	shopping	NOUN
ajebi-4944	77	23	,	,	PUNCT
ajebi-4944	77	24	and	and	CCONJ
ajebi-4944	77	25	mobile	mobile	ADJ
ajebi-4944	77	26	apps	app	NOUN
ajebi-4944	77	27	,	,	PUNCT
ajebi-4944	77	28	and	and	CCONJ
ajebi-4944	77	29	will	will	AUX
ajebi-4944	77	30	not	not	PART
ajebi-4944	77	31	include	include	VERB
ajebi-4944	77	32	gamification	gamification	NOUN
ajebi-4944	77	33	applied	apply	VERB
ajebi-4944	77	34	in	in	ADP
ajebi-4944	77	35	education	education	NOUN
ajebi-4944	77	36	,	,	PUNCT
ajebi-4944	77	37	workplace	workplace	NOUN
ajebi-4944	77	38	,	,	PUNCT
ajebi-4944	77	39	or	or	CCONJ
ajebi-4944	77	40	non	non	ADJ
ajebi-4944	77	41	-	-	ADJ
ajebi-4944	77	42	commercial	commercial	ADJ
ajebi-4944	77	43	uses	use	NOUN
ajebi-4944	77	44	.	.	PUNCT
ajebi-4944	78	1	the	the	DET
ajebi-4944	78	2	study	study	NOUN
ajebi-4944	78	3	also	also	ADV
ajebi-4944	78	4	relies	rely	VERB
ajebi-4944	78	5	on	on	ADP
ajebi-4944	78	6	selfreported	selfreporte	VERB
ajebi-4944	78	7	survey	survey	NOUN
ajebi-4944	78	8	responses	response	NOUN
ajebi-4944	78	9	which	which	PRON
ajebi-4944	78	10	are	be	AUX
ajebi-4944	78	11	prone	prone	ADJ
ajebi-4944	78	12	to	to	ADP
ajebi-4944	78	13	some	some	DET
ajebi-4944	78	14	biases	bias	NOUN
ajebi-4944	78	15	like	like	ADP
ajebi-4944	78	16	social	social	ADJ
ajebi-4944	78	17	desirability	desirability	NOUN
ajebi-4944	78	18	bias	bias	NOUN
ajebi-4944	78	19	and	and	CCONJ
ajebi-4944	78	20	recall	recall	NOUN
ajebi-4944	78	21	inaccuracies	inaccuracy	NOUN
ajebi-4944	78	22	.	.	PUNCT
ajebi-4944	79	1	despite	despite	SCONJ
ajebi-4944	79	2	the	the	DET
ajebi-4944	79	3	limitations	limitation	NOUN
ajebi-4944	79	4	,	,	PUNCT
ajebi-4944	79	5	the	the	DET
ajebi-4944	79	6	study	study	NOUN
ajebi-4944	79	7	aims	aim	VERB
ajebi-4944	79	8	at	at	ADP
ajebi-4944	79	9	providing	provide	VERB
ajebi-4944	79	10	insightful	insightful	ADJ
ajebi-4944	79	11	inputs	input	NOUN
ajebi-4944	79	12	to	to	ADP
ajebi-4944	79	13	marketers	marketer	NOUN
ajebi-4944	79	14	,	,	PUNCT
ajebi-4944	79	15	business	business	NOUN
ajebi-4944	79	16	people	people	NOUN
ajebi-4944	79	17	,	,	PUNCT
ajebi-4944	79	18	and	and	CCONJ
ajebi-4944	79	19	researchers	researcher	NOUN
ajebi-4944	79	20	as	as	ADP
ajebi-4944	79	21	to	to	ADP
ajebi-4944	79	22	the	the	DET
ajebi-4944	79	23	effectiveness	effectiveness	NOUN
ajebi-4944	79	24	of	of	ADP
ajebi-4944	79	25	gamification	gamification	NOUN
ajebi-4944	79	26	strategies	strategy	NOUN
ajebi-4944	79	27	in	in	ADP
ajebi-4944	79	28	attaining	attain	VERB
ajebi-4944	79	29	brand	brand	NOUN
ajebi-4944	79	30	allegiance	allegiance	NOUN
ajebi-4944	79	31	in	in	ADP
ajebi-4944	79	32	young	young	ADJ
ajebi-4944	79	33	adults	adult	NOUN
ajebi-4944	79	34	in	in	ADP
ajebi-4944	79	35	the	the	DET
ajebi-4944	79	36	philippines	philippine	NOUN
ajebi-4944	79	37	.	.	PUNCT
ajebi-4944	80	1	literature	literature	NOUN
ajebi-4944	80	2	review	review	NOUN
ajebi-4944	80	3	marketing	marketing	NOUN
ajebi-4944	80	4	through	through	ADP
ajebi-4944	80	5	gamification	gamification	NOUN
ajebi-4944	80	6	is	be	AUX
ajebi-4944	80	7	the	the	DET
ajebi-4944	80	8	intentional	intentional	ADJ
ajebi-4944	80	9	implementation	implementation	NOUN
ajebi-4944	80	10	of	of	ADP
ajebi-4944	80	11	particular	particular	ADJ
ajebi-4944	80	12	game	game	NOUN
ajebi-4944	80	13	mechanics	mechanic	NOUN
ajebi-4944	80	14	—	—	PUNCT
ajebi-4944	80	15	like	like	ADJ
ajebi-4944	80	16	points	point	NOUN
ajebi-4944	80	17	,	,	PUNCT
ajebi-4944	80	18	badges	badge	NOUN
ajebi-4944	80	19	,	,	PUNCT
ajebi-4944	80	20	leaderboards	leaderboard	NOUN
ajebi-4944	80	21	,	,	PUNCT
ajebi-4944	80	22	and	and	CCONJ
ajebi-4944	80	23	challenges	challenge	NOUN
ajebi-4944	80	24	—	—	PUNCT
ajebi-4944	80	25	in	in	ADP
ajebi-4944	80	26	nongame	nongame	NOUN
ajebi-4944	80	27	settings	setting	NOUN
ajebi-4944	80	28	to	to	PART
ajebi-4944	80	29	promote	promote	VERB
ajebi-4944	80	30	customer	customer	NOUN
ajebi-4944	80	31	engagement	engagement	NOUN
ajebi-4944	80	32	and	and	CCONJ
ajebi-4944	80	33	motivation	motivation	NOUN
ajebi-4944	80	34	.	.	PUNCT
ajebi-4944	81	1	the	the	DET
ajebi-4944	81	2	strategy	strategy	NOUN
ajebi-4944	81	3	relies	rely	VERB
ajebi-4944	81	4	on	on	ADP
ajebi-4944	81	5	principles	principle	NOUN
ajebi-4944	81	6	of	of	ADP
ajebi-4944	81	7	behavioral	behavioral	ADJ
ajebi-4944	81	8	psychology	psychology	NOUN
ajebi-4944	81	9	,	,	PUNCT
ajebi-4944	81	10	which	which	PRON
ajebi-4944	81	11	facilitate	facilitate	VERB
ajebi-4944	81	12	brand	brand	NOUN
ajebi-4944	81	13	interaction	interaction	NOUN
ajebi-4944	81	14	,	,	PUNCT
ajebi-4944	81	15	loyalty	loyalty	NOUN
ajebi-4944	81	16	,	,	PUNCT
ajebi-4944	81	17	and	and	CCONJ
ajebi-4944	81	18	conversion	conversion	NOUN
ajebi-4944	81	19	by	by	ADP
ajebi-4944	81	20	making	make	VERB
ajebi-4944	81	21	marketing	marketing	NOUN
ajebi-4944	81	22	experience	experience	NOUN
ajebi-4944	81	23	more	more	ADV
ajebi-4944	81	24	fun	fun	NOUN
ajebi-4944	81	25	and	and	CCONJ
ajebi-4944	81	26	rewarding	rewarding	ADJ
ajebi-4944	81	27	(	(	PUNCT
ajebi-4944	81	28	santos	santos	PROPN
ajebi-4944	81	29	et	et	PROPN
ajebi-4944	81	30	al	al	PROPN
ajebi-4944	81	31	.	.	PROPN
ajebi-4944	81	32	,	,	PUNCT
ajebi-4944	81	33	2024	2024	NUM
ajebi-4944	81	34	)	)	PUNCT
ajebi-4944	81	35	.	.	PUNCT
ajebi-4944	82	1	in	in	ADP
ajebi-4944	82	2	the	the	DET
ajebi-4944	82	3	last	last	ADJ
ajebi-4944	82	4	decade	decade	NOUN
ajebi-4944	82	5	,	,	PUNCT
ajebi-4944	82	6	gamification	gamification	NOUN
ajebi-4944	82	7	has	have	AUX
ajebi-4944	82	8	been	be	AUX
ajebi-4944	82	9	a	a	DET
ajebi-4944	82	10	key	key	ADJ
ajebi-4944	82	11	instrument	instrument	NOUN
ajebi-4944	82	12	in	in	ADP
ajebi-4944	82	13	digital	digital	ADJ
ajebi-4944	82	14	marketing	marketing	NOUN
ajebi-4944	82	15	,	,	PUNCT
ajebi-4944	82	16	especially	especially	ADV
ajebi-4944	82	17	for	for	ADP
ajebi-4944	82	18	the	the	DET
ajebi-4944	82	19	brands	brand	NOUN
ajebi-4944	82	20	that	that	PRON
ajebi-4944	82	21	want	want	VERB
ajebi-4944	82	22	to	to	PART
ajebi-4944	82	23	capture	capture	VERB
ajebi-4944	82	24	the	the	DET
ajebi-4944	82	25	attention	attention	NOUN
ajebi-4944	82	26	of	of	ADP
ajebi-4944	82	27	the	the	DET
ajebi-4944	82	28	young	young	ADJ
ajebi-4944	82	29	,	,	PUNCT
ajebi-4944	82	30	tech	tech	NOUN
ajebi-4944	82	31	-	-	PUNCT
ajebi-4944	82	32	driven	drive	VERB
ajebi-4944	82	33	consumers	consumer	NOUN
ajebi-4944	82	34	.	.	PUNCT
ajebi-4944	83	1	global	global	ADJ
ajebi-4944	83	2	players	player	NOUN
ajebi-4944	83	3	have	have	AUX
ajebi-4944	83	4	managed	manage	VERB
ajebi-4944	83	5	to	to	PART
ajebi-4944	83	6	assimilate	assimilate	VERB
ajebi-4944	83	7	gamification	gamification	NOUN
ajebi-4944	83	8	into	into	ADP
ajebi-4944	83	9	their	their	PRON
ajebi-4944	83	10	marketing	marketing	NOUN
ajebi-4944	83	11	approach	approach	NOUN
ajebi-4944	83	12	.	.	PUNCT
ajebi-4944	84	1	to	to	PART
ajebi-4944	84	2	illustrate	illustrate	VERB
ajebi-4944	84	3	,	,	PUNCT
ajebi-4944	84	4	nike	nike	PROPN
ajebi-4944	84	5	’s	’s	PART
ajebi-4944	84	6	run	run	PROPN
ajebi-4944	84	7	club	club	NOUN
ajebi-4944	84	8	app	app	NOUN
ajebi-4944	84	9	is	be	AUX
ajebi-4944	84	10	popular	popular	ADJ
ajebi-4944	84	11	with	with	ADP
ajebi-4944	84	12	features	feature	NOUN
ajebi-4944	84	13	like	like	ADP
ajebi-4944	84	14	achievement	achievement	NOUN
ajebi-4944	84	15	badges	badge	NOUN
ajebi-4944	84	16	,	,	PUNCT
ajebi-4944	84	17	leaderboards	leaderboard	NOUN
ajebi-4944	84	18	,	,	PUNCT
ajebi-4944	84	19	and	and	CCONJ
ajebi-4944	84	20	social	social	ADJ
ajebi-4944	84	21	challenges	challenge	NOUN
ajebi-4944	84	22	that	that	PRON
ajebi-4944	84	23	hikers	hiker	NOUN
ajebi-4944	84	24	are	be	AUX
ajebi-4944	84	25	motivated	motivate	VERB
ajebi-4944	84	26	by	by	ADP
ajebi-4944	84	27	and	and	CCONJ
ajebi-4944	84	28	they	they	PRON
ajebi-4944	84	29	are	be	AUX
ajebi-4944	84	30	also	also	ADV
ajebi-4944	84	31	the	the	DET
ajebi-4944	84	32	causes	cause	NOUN
ajebi-4944	84	33	of	of	ADP
ajebi-4944	84	34	a	a	DET
ajebi-4944	84	35	fitness	fitness	NOUN
ajebi-4944	84	36	community	community	NOUN
ajebi-4944	84	37	(	(	PUNCT
ajebi-4944	84	38	steele	steele	PROPN
ajebi-4944	84	39	,	,	PUNCT
ajebi-4944	84	40	2023	2023	NUM
ajebi-4944	84	41	)	)	PUNCT
ajebi-4944	84	42	.	.	PUNCT
ajebi-4944	85	1	in	in	ADP
ajebi-4944	85	2	a	a	DET
ajebi-4944	85	3	similar	similar	ADJ
ajebi-4944	85	4	trend	trend	NOUN
ajebi-4944	85	5	,	,	PUNCT
ajebi-4944	85	6	starbucks	starbuck	NOUN
ajebi-4944	85	7	incorporated	incorporate	VERB
ajebi-4944	85	8	gamification	gamification	NOUN
ajebi-4944	85	9	into	into	ADP
ajebi-4944	85	10	its	its	PRON
ajebi-4944	85	11	rewards	reward	NOUN
ajebi-4944	85	12	program	program	NOUN
ajebi-4944	85	13	through	through	ADP
ajebi-4944	85	14	the	the	DET
ajebi-4944	85	15	innovative	innovative	ADJ
ajebi-4944	85	16	games	game	NOUN
ajebi-4944	85	17	such	such	ADJ
ajebi-4944	85	18	as	as	ADP
ajebi-4944	85	19	“	"	PUNCT
ajebi-4944	85	20	starbucks	starbucks	PROPN
ajebi-4944	85	21	pairs	pair	NOUN
ajebi-4944	85	22	”	"	PUNCT
ajebi-4944	85	23	and	and	CCONJ
ajebi-4944	85	24	“	"	PUNCT
ajebi-4944	85	25	starbucks	starbuck	NOUN
ajebi-4944	85	26	bingo	bingo	NOUN
ajebi-4944	85	27	,	,	PUNCT
ajebi-4944	85	28	”	"	PUNCT
ajebi-4944	85	29	which	which	PRON
ajebi-4944	85	30	the	the	DET
ajebi-4944	85	31	company	company	NOUN
ajebi-4944	85	32	believes	believe	VERB
ajebi-4944	85	33	will	will	AUX
ajebi-4944	85	34	increase	increase	VERB
ajebi-4944	85	35	repurchase	repurchase	NOUN
ajebi-4944	85	36	and	and	CCONJ
ajebi-4944	85	37	customer	customer	NOUN
ajebi-4944	85	38	loyalty	loyalty	NOUN
ajebi-4944	85	39	(	(	PUNCT
ajebi-4944	85	40	mathilde	mathilde	PROPN
ajebi-4944	85	41	,	,	PUNCT
ajebi-4944	85	42	2023	2023	NUM
ajebi-4944	85	43	)	)	PUNCT
ajebi-4944	85	44	.	.	PUNCT
ajebi-4944	86	1	in	in	ADP
ajebi-4944	86	2	the	the	DET
ajebi-4944	86	3	philippines	philippine	NOUN
ajebi-4944	86	4	,	,	PUNCT
ajebi-4944	86	5	the	the	DET
ajebi-4944	86	6	increasing	increase	VERB
ajebi-4944	86	7	acceptance	acceptance	NOUN
ajebi-4944	86	8	of	of	ADP
ajebi-4944	86	9	gamification	gamification	NOUN
ajebi-4944	86	10	is	be	AUX
ajebi-4944	86	11	evident	evident	ADJ
ajebi-4944	86	12	in	in	ADP
ajebi-4944	86	13	most	most	ADJ
ajebi-4944	86	14	flagship	flagship	NOUN
ajebi-4944	86	15	brands	brand	NOUN
ajebi-4944	86	16	.	.	PUNCT
ajebi-4944	87	1	shopee	shopee	PROPN
ajebi-4944	87	2	,	,	PUNCT
ajebi-4944	87	3	the	the	DET
ajebi-4944	87	4	most	most	ADV
ajebi-4944	87	5	prominent	prominent	ADJ
ajebi-4944	87	6	e	e	NOUN
ajebi-4944	87	7	-	-	NOUN
ajebi-4944	87	8	commerce	commerce	NOUN
ajebi-4944	87	9	player	player	NOUN
ajebi-4944	87	10	,	,	PUNCT
ajebi-4944	87	11	on	on	ADP
ajebi-4944	87	12	the	the	DET
ajebi-4944	87	13	one	one	NUM
ajebi-4944	87	14	hand	hand	NOUN
ajebi-4944	87	15	,	,	PUNCT
ajebi-4944	87	16	has	have	AUX
ajebi-4944	87	17	positioned	position	VERB
ajebi-4944	87	18	itself	itself	PRON
ajebi-4944	87	19	by	by	ADP
ajebi-4944	87	20	deploying	deploy	VERB
ajebi-4944	87	21	an	an	DET
ajebi-4944	87	22	in	in	ADP
ajebi-4944	87	23	-	-	PUNCT
ajebi-4944	87	24	app	app	NOUN
ajebi-4944	87	25	game	game	NOUN
ajebi-4944	87	26	,	,	PUNCT
ajebi-4944	87	27	“	"	PUNCT
ajebi-4944	87	28	shopee	shopee	NOUN
ajebi-4944	87	29	shake	shake	NOUN
ajebi-4944	87	30	”	"	PUNCT
ajebi-4944	87	31	,	,	PUNCT
ajebi-4944	87	32	and	and	CCONJ
ajebi-4944	87	33	“	"	PUNCT
ajebi-4944	87	34	shopee	shopee	NOUN
ajebi-4944	87	35	farm	farm	NOUN
ajebi-4944	87	36	”	"	PUNCT
ajebi-4944	87	37	to	to	PART
ajebi-4944	87	38	elevate	elevate	VERB
ajebi-4944	87	39	users	user	NOUN
ajebi-4944	87	40	’	'	PUNCT
ajebi-4944	87	41	engagement	engagement	NOUN
ajebi-4944	87	42	and	and	CCONJ
ajebi-4944	87	43	sales	sale	NOUN
ajebi-4944	87	44	(	(	PUNCT
ajebi-4944	87	45	affifa	affifa	PROPN
ajebi-4944	87	46	,	,	PUNCT
ajebi-4944	87	47	2024	2024	NUM
ajebi-4944	87	48	)	)	PUNCT
ajebi-4944	87	49	.	.	PUNCT
ajebi-4944	88	1	the	the	DET
ajebi-4944	88	2	sm	sm	PROPN
ajebi-4944	88	3	advantage	advantage	NOUN
ajebi-4944	88	4	card	card	NOUN
ajebi-4944	88	5	(	(	PUNCT
ajebi-4944	88	6	smac	smac	PROPN
ajebi-4944	88	7	)	)	PUNCT
ajebi-4944	88	8	,	,	PUNCT
ajebi-4944	88	9	a	a	DET
ajebi-4944	88	10	sm	sm	PROPN
ajebi-4944	88	11	retail	retail	ADJ
ajebi-4944	88	12	loyalty	loyalty	NOUN
ajebi-4944	88	13	program	program	NOUN
ajebi-4944	88	14	,	,	PUNCT
ajebi-4944	88	15	offers	offer	VERB
ajebi-4944	88	16	customers	customer	NOUN
ajebi-4944	88	17	points	point	NOUN
ajebi-4944	88	18	for	for	ADP
ajebi-4944	88	19	purchases	purchase	NOUN
ajebi-4944	88	20	that	that	PRON
ajebi-4944	88	21	could	could	AUX
ajebi-4944	88	22	be	be	AUX
ajebi-4944	88	23	redeemed	redeem	VERB
ajebi-4944	88	24	for	for	ADP
ajebi-4944	88	25	discounts	discount	NOUN
ajebi-4944	88	26	and	and	CCONJ
ajebi-4944	88	27	exclusive	exclusive	ADJ
ajebi-4944	88	28	offers	offer	NOUN
ajebi-4944	88	29	,	,	PUNCT
ajebi-4944	88	30	promoting	promote	VERB
ajebi-4944	88	31	customer	customer	NOUN
ajebi-4944	88	32	retention	retention	NOUN
ajebi-4944	88	33	(	(	PUNCT
ajebi-4944	88	34	bilyonaryo	bilyonaryo	NOUN
ajebi-4944	88	35	,	,	PUNCT
ajebi-4944	88	36	2023	2023	NUM
ajebi-4944	88	37	)	)	PUNCT
ajebi-4944	88	38	.	.	PUNCT
ajebi-4944	89	1	gcash	gcash	NOUN
ajebi-4944	89	2	,	,	PUNCT
ajebi-4944	89	3	the	the	DET
ajebi-4944	89	4	number	number	NOUN
ajebi-4944	89	5	one	one	NUM
ajebi-4944	89	6	mobile	mobile	ADJ
ajebi-4944	89	7	wallet	wallet	NOUN
ajebi-4944	89	8	in	in	ADP
ajebi-4944	89	9	the	the	DET
ajebi-4944	89	10	philippines	philippine	NOUN
ajebi-4944	89	11	,	,	PUNCT
ajebi-4944	89	12	introduced	introduce	VERB
ajebi-4944	89	13	the	the	DET
ajebi-4944	89	14	gamified	gamifie	VERB
ajebi-4944	89	15	scheme	scheme	NOUN
ajebi-4944	89	16	of	of	ADP
ajebi-4944	89	17	“	"	PUNCT
ajebi-4944	89	18	gcash	gcash	NOUN
ajebi-4944	89	19	forest	forest	NOUN
ajebi-4944	89	20	,	,	PUNCT
ajebi-4944	89	21	”	"	PUNCT
ajebi-4944	89	22	where	where	SCONJ
ajebi-4944	89	23	users	user	NOUN
ajebi-4944	89	24	earn	earn	VERB
ajebi-4944	89	25	points	point	NOUN
ajebi-4944	89	26	for	for	ADP
ajebi-4944	89	27	every	every	DET
ajebi-4944	89	28	eco	eco	NOUN
ajebi-4944	89	29	-	-	PUNCT
ajebi-4944	89	30	friendly	friendly	ADJ
ajebi-4944	89	31	transaction	transaction	NOUN
ajebi-4944	89	32	which	which	PRON
ajebi-4944	89	33	promotes	promote	VERB
ajebi-4944	89	34	user	user	NOUN
ajebi-4944	89	35	engagement	engagement	NOUN
ajebi-4944	89	36	and	and	CCONJ
ajebi-4944	89	37	environmental	environmental	ADJ
ajebi-4944	89	38	consciousness	consciousness	NOUN
ajebi-4944	89	39	at	at	ADP
ajebi-4944	89	40	once	once	ADV
ajebi-4944	89	41	(	(	PUNCT
ajebi-4944	89	42	brandrap	brandrap	NOUN
ajebi-4944	89	43	team	team	NOUN
ajebi-4944	89	44	,	,	PUNCT
ajebi-4944	89	45	2024	2024	NUM
ajebi-4944	89	46	)	)	PUNCT
ajebi-4944	89	47	.	.	PUNCT
ajebi-4944	90	1	besides	besides	SCONJ
ajebi-4944	90	2	that	that	PRON
ajebi-4944	90	3	,	,	PUNCT
ajebi-4944	90	4	lazada	lazada	NOUN
ajebi-4944	90	5	,	,	PUNCT
ajebi-4944	90	6	another	another	DET
ajebi-4944	90	7	famous	famous	ADJ
ajebi-4944	90	8	e	e	NOUN
ajebi-4944	90	9	-	-	NOUN
ajebi-4944	90	10	commerce	commerce	NOUN
ajebi-4944	90	11	platform	platform	NOUN
ajebi-4944	90	12	,	,	PUNCT
ajebi-4944	90	13	also	also	ADV
ajebi-4944	90	14	applied	apply	VERB
ajebi-4944	90	15	gamification	gamification	NOUN
ajebi-4944	90	16	through	through	ADP
ajebi-4944	90	17	features	feature	NOUN
ajebi-4944	90	18	including	include	VERB
ajebi-4944	90	19	daily	daily	ADJ
ajebi-4944	90	20	check	check	NOUN
ajebi-4944	90	21	-	-	PUNCT
ajebi-4944	90	22	ins	in	NOUN
ajebi-4944	90	23	,	,	PUNCT
ajebi-4944	90	24	mini	mini	NOUN
ajebi-4944	90	25	-	-	NOUN
ajebi-4944	90	26	games	game	NOUN
ajebi-4944	90	27	,	,	PUNCT
ajebi-4944	90	28	and	and	CCONJ
ajebi-4944	90	29	collectible	collectible	ADJ
ajebi-4944	90	30	vouchers	voucher	NOUN
ajebi-4944	90	31	which	which	PRON
ajebi-4944	90	32	encourage	encourage	VERB
ajebi-4944	90	33	frequent	frequent	ADJ
ajebi-4944	90	34	app	app	NOUN
ajebi-4944	90	35	usage	usage	NOUN
ajebi-4944	90	36	and	and	CCONJ
ajebi-4944	90	37	customer	customer	NOUN
ajebi-4944	90	38	loyalty	loyalty	NOUN
ajebi-4944	90	39	(	(	PUNCT
ajebi-4944	90	40	mcdowell	mcdowell	PROPN
ajebi-4944	90	41	,	,	PUNCT
ajebi-4944	90	42	2023	2023	NUM
ajebi-4944	90	43	)	)	PUNCT
ajebi-4944	90	44	.	.	PUNCT
ajebi-4944	91	1	figure	figure	VERB
ajebi-4944	91	2	1	1	NUM
ajebi-4944	91	3	:	:	PUNCT
ajebi-4944	91	4	conceptual	conceptual	ADJ
ajebi-4944	91	5	framework	framework	NOUN
ajebi-4944	91	6	theoretical	theoretical	ADJ
ajebi-4944	91	7	foundations	foundation	NOUN
ajebi-4944	91	8	of	of	ADP
ajebi-4944	91	9	gamification	gamification	NOUN
ajebi-4944	91	10	and	and	CCONJ
ajebi-4944	91	11	brand	brand	NOUN
ajebi-4944	91	12	loyalty	loyalty	NOUN
ajebi-4944	91	13	the	the	DET
ajebi-4944	91	14	foundation	foundation	NOUN
ajebi-4944	91	15	of	of	ADP
ajebi-4944	91	16	self	self	NOUN
ajebi-4944	91	17	-	-	PUNCT
ajebi-4944	91	18	determination	determination	NOUN
ajebi-4944	91	19	theory	theory	NOUN
ajebi-4944	91	20	(	(	PUNCT
ajebi-4944	91	21	sdt	sdt	PROPN
ajebi-4944	91	22	)	)	PUNCT
ajebi-4944	91	23	is	be	AUX
ajebi-4944	91	24	by	by	ADP
ajebi-4944	91	25	deci	deci	PROPN
ajebi-4944	91	26	and	and	CCONJ
ajebi-4944	91	27	ryan	ryan	PROPN
ajebi-4944	91	28	,	,	PUNCT
ajebi-4944	91	29	which	which	PRON
ajebi-4944	91	30	states	state	VERB
ajebi-4944	91	31	that	that	SCONJ
ajebi-4944	91	32	human	human	NOUN
ajebi-4944	91	33	wants	want	NOUN
ajebi-4944	91	34	are	be	AUX
ajebi-4944	91	35	driven	drive	VERB
ajebi-4944	91	36	by	by	ADP
ajebi-4944	91	37	the	the	DET
ajebi-4944	91	38	fulfillment	fulfillment	NOUN
ajebi-4944	91	39	of	of	ADP
ajebi-4944	91	40	the	the	DET
ajebi-4944	91	41	three	three	NUM
ajebi-4944	91	42	basic	basic	ADJ
ajebi-4944	91	43	psychological	psychological	ADJ
ajebi-4944	91	44	needs	need	NOUN
ajebi-4944	91	45	,	,	PUNCT
ajebi-4944	91	46	namely	namely	ADV
ajebi-4944	91	47	,	,	PUNCT
ajebi-4944	91	48	autonomy	autonomy	NOUN
ajebi-4944	91	49	,	,	PUNCT
ajebi-4944	91	50	competence	competence	NOUN
ajebi-4944	91	51	,	,	PUNCT
ajebi-4944	91	52	and	and	CCONJ
ajebi-4944	91	53	relatedness	relatedness	NOUN
ajebi-4944	91	54	.	.	PUNCT
ajebi-4944	92	1	pa	pa	PROPN
ajebi-4944	92	2	ge	ge	PROPN
ajebi-4944	92	3	14	14	NUM
ajebi-4944	92	4	2	2	NUM
ajebi-4944	92	5	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	92	6	am	am	NOUN
ajebi-4944	92	7	.	.	PUNCT
ajebi-4944	93	1	j.	j.	PROPN
ajebi-4944	93	2	econ	econ	PROPN
ajebi-4944	93	3	.	.	PUNCT
ajebi-4944	93	4	bus	bus	PROPN
ajebi-4944	93	5	.	.	PUNCT
ajebi-4944	94	1	innov	innov	PROPN
ajebi-4944	94	2	.	.	PUNCT
ajebi-4944	95	1	4(2	4(2	NUM
ajebi-4944	95	2	)	)	PUNCT
ajebi-4944	96	1	139	139	NUM
ajebi-4944	96	2	-	-	SYM
ajebi-4944	96	3	156	156	NUM
ajebi-4944	96	4	,	,	PUNCT
ajebi-4944	96	5	2025	2025	NUM
ajebi-4944	96	6	in	in	ADP
ajebi-4944	96	7	marketing	marketing	NOUN
ajebi-4944	96	8	,	,	PUNCT
ajebi-4944	96	9	sdt	sdt	PROPN
ajebi-4944	96	10	has	have	AUX
ajebi-4944	96	11	played	play	VERB
ajebi-4944	96	12	a	a	DET
ajebi-4944	96	13	vital	vital	ADJ
ajebi-4944	96	14	influential	influential	ADJ
ajebi-4944	96	15	position	position	NOUN
ajebi-4944	96	16	in	in	ADP
ajebi-4944	96	17	understanding	understanding	NOUN
ajebi-4944	96	18	how	how	SCONJ
ajebi-4944	96	19	customers	customer	NOUN
ajebi-4944	96	20	behave	behave	VERB
ajebi-4944	96	21	,	,	PUNCT
ajebi-4944	96	22	especially	especially	ADV
ajebi-4944	96	23	in	in	ADP
ajebi-4944	96	24	terms	term	NOUN
ajebi-4944	96	25	of	of	ADP
ajebi-4944	96	26	intrinsic	intrinsic	ADJ
ajebi-4944	96	27	and	and	CCONJ
ajebi-4944	96	28	extrinsic	extrinsic	ADJ
ajebi-4944	96	29	motivations	motivation	NOUN
ajebi-4944	96	30	that	that	PRON
ajebi-4944	96	31	will	will	AUX
ajebi-4944	96	32	guide	guide	VERB
ajebi-4944	96	33	customers	customer	NOUN
ajebi-4944	96	34	on	on	ADP
ajebi-4944	96	35	which	which	PRON
ajebi-4944	96	36	purchases	purchase	NOUN
ajebi-4944	96	37	to	to	PART
ajebi-4944	96	38	make	make	VERB
ajebi-4944	96	39	.	.	PUNCT
ajebi-4944	97	1	zeroing	zero	VERB
ajebi-4944	97	2	in	in	ADP
ajebi-4944	97	3	on	on	ADP
ajebi-4944	97	4	the	the	DET
ajebi-4944	97	5	western	western	ADJ
ajebi-4944	97	6	studies	study	NOUN
ajebi-4944	97	7	,	,	PUNCT
ajebi-4944	97	8	the	the	DET
ajebi-4944	97	9	sdt	sdt	NOUN
ajebi-4944	97	10	has	have	AUX
ajebi-4944	97	11	been	be	AUX
ajebi-4944	97	12	used	use	VERB
ajebi-4944	97	13	as	as	ADP
ajebi-4944	97	14	a	a	DET
ajebi-4944	97	15	framework	framework	NOUN
ajebi-4944	97	16	to	to	PART
ajebi-4944	97	17	inquire	inquire	VERB
ajebi-4944	97	18	into	into	ADP
ajebi-4944	97	19	consumer	consumer	NOUN
ajebi-4944	97	20	engagement	engagement	NOUN
ajebi-4944	97	21	and	and	CCONJ
ajebi-4944	97	22	the	the	DET
ajebi-4944	97	23	like	like	ADJ
ajebi-4944	97	24	,	,	PUNCT
ajebi-4944	97	25	which	which	PRON
ajebi-4944	97	26	is	be	AUX
ajebi-4944	97	27	human	human	NOUN
ajebi-4944	97	28	-	-	PUNCT
ajebi-4944	97	29	centered	center	VERB
ajebi-4944	97	30	,	,	PUNCT
ajebi-4944	97	31	paradigm	paradigm	NOUN
ajebi-4944	97	32	distribution	distribution	NOUN
ajebi-4944	97	33	marketing	marketing	NOUN
ajebi-4944	97	34	strategies	strategy	NOUN
ajebi-4944	97	35	of	of	ADP
ajebi-4944	97	36	psychologically	psychologically	ADV
ajebi-4944	97	37	aligned	aligned	ADJ
ajebi-4944	97	38	marketing	marketing	NOUN
ajebi-4944	97	39	(	(	PUNCT
ajebi-4944	97	40	cassia	cassia	NOUN
ajebi-4944	97	41	&	&	CCONJ
ajebi-4944	97	42	magno	magno	PROPN
ajebi-4944	97	43	,	,	PUNCT
ajebi-4944	97	44	2023	2023	NUM
ajebi-4944	97	45	)	)	PUNCT
ajebi-4944	97	46	.	.	PUNCT
ajebi-4944	98	1	flow	flow	NOUN
ajebi-4944	98	2	theory	theory	NOUN
ajebi-4944	98	3	elucidates	elucidate	VERB
ajebi-4944	98	4	an	an	DET
ajebi-4944	98	5	ideal	ideal	ADJ
ajebi-4944	98	6	state	state	NOUN
ajebi-4944	98	7	of	of	ADP
ajebi-4944	98	8	optimal	optimal	ADJ
ajebi-4944	98	9	functioning	functioning	NOUN
ajebi-4944	98	10	and	and	CCONJ
ajebi-4944	98	11	complete	complete	ADJ
ajebi-4944	98	12	absorption	absorption	NOUN
ajebi-4944	98	13	in	in	ADP
ajebi-4944	98	14	an	an	DET
ajebi-4944	98	15	activity	activity	NOUN
ajebi-4944	98	16	(	(	PUNCT
ajebi-4944	98	17	csikszentmihalyi	csikszentmihalyi	NOUN
ajebi-4944	98	18	,	,	PUNCT
ajebi-4944	98	19	1990	1990	NUM
ajebi-4944	98	20	)	)	PUNCT
ajebi-4944	98	21	,	,	PUNCT
ajebi-4944	98	22	as	as	ADP
ajebi-4944	98	23	in	in	ADP
ajebi-4944	98	24	the	the	DET
ajebi-4944	98	25	case	case	NOUN
ajebi-4944	98	26	of	of	ADP
ajebi-4944	98	27	marketing	marketing	NOUN
ajebi-4944	98	28	,	,	PUNCT
ajebi-4944	98	29	flow	flow	NOUN
ajebi-4944	98	30	state	state	NOUN
ajebi-4944	98	31	induction	induction	NOUN
ajebi-4944	98	32	can	can	AUX
ajebi-4944	98	33	lead	lead	VERB
ajebi-4944	98	34	to	to	ADP
ajebi-4944	98	35	higher	high	ADJ
ajebi-4944	98	36	levels	level	NOUN
ajebi-4944	98	37	of	of	ADP
ajebi-4944	98	38	customer	customer	NOUN
ajebi-4944	98	39	involvement	involvement	NOUN
ajebi-4944	98	40	and	and	CCONJ
ajebi-4944	98	41	retention	retention	NOUN
ajebi-4944	98	42	.	.	PUNCT
ajebi-4944	99	1	globally	globally	ADV
ajebi-4944	99	2	,	,	PUNCT
ajebi-4944	99	3	this	this	PRON
ajebi-4944	99	4	is	be	AUX
ajebi-4944	99	5	true	true	ADJ
ajebi-4944	99	6	because	because	SCONJ
ajebi-4944	99	7	brands	brand	NOUN
ajebi-4944	99	8	have	have	AUX
ajebi-4944	99	9	managed	manage	VERB
ajebi-4944	99	10	to	to	PART
ajebi-4944	99	11	use	use	VERB
ajebi-4944	99	12	this	this	DET
ajebi-4944	99	13	flow	flow	NOUN
ajebi-4944	99	14	theory	theory	NOUN
ajebi-4944	99	15	in	in	ADP
ajebi-4944	99	16	a	a	DET
ajebi-4944	99	17	clever	clever	ADJ
ajebi-4944	99	18	way	way	NOUN
ajebi-4944	99	19	by	by	ADP
ajebi-4944	99	20	creating	create	VERB
ajebi-4944	99	21	engaging	engage	VERB
ajebi-4944	99	22	loyalty	loyalty	NOUN
ajebi-4944	99	23	programs	program	NOUN
ajebi-4944	99	24	which	which	PRON
ajebi-4944	99	25	,	,	PUNCT
ajebi-4944	99	26	in	in	ADP
ajebi-4944	99	27	turn	turn	NOUN
ajebi-4944	99	28	,	,	PUNCT
ajebi-4944	99	29	enthrall	enthrall	VERB
ajebi-4944	99	30	customers	customer	NOUN
ajebi-4944	99	31	.	.	PUNCT
ajebi-4944	100	1	nike	nike	PROPN
ajebi-4944	100	2	run	run	PROPN
ajebi-4944	100	3	club	club	PROPN
ajebi-4944	100	4	app	app	NOUN
ajebi-4944	100	5	offers	offer	VERB
ajebi-4944	100	6	real	real	ADJ
ajebi-4944	100	7	-	-	PUNCT
ajebi-4944	100	8	time	time	NOUN
ajebi-4944	100	9	tracking	tracking	NOUN
ajebi-4944	100	10	and	and	CCONJ
ajebi-4944	100	11	community	community	NOUN
ajebi-4944	100	12	challenges	challenge	NOUN
ajebi-4944	100	13	to	to	ADP
ajebi-4944	100	14	the	the	DET
ajebi-4944	100	15	participants	participant	NOUN
ajebi-4944	100	16	of	of	ADP
ajebi-4944	100	17	squats	squat	NOUN
ajebi-4944	100	18	which	which	PRON
ajebi-4944	100	19	makes	make	VERB
ajebi-4944	100	20	it	it	PRON
ajebi-4944	100	21	possible	possible	ADJ
ajebi-4944	100	22	for	for	SCONJ
ajebi-4944	100	23	the	the	DET
ajebi-4944	100	24	people	people	NOUN
ajebi-4944	100	25	to	to	PART
ajebi-4944	100	26	introduce	introduce	VERB
ajebi-4944	100	27	themselves	themselves	PRON
ajebi-4944	100	28	to	to	ADP
ajebi-4944	100	29	the	the	DET
ajebi-4944	100	30	flow	flow	NOUN
ajebi-4944	100	31	state	state	NOUN
ajebi-4944	100	32	during	during	ADP
ajebi-4944	100	33	their	their	PRON
ajebi-4944	100	34	fitness	fitness	NOUN
ajebi-4944	100	35	journey	journey	NOUN
ajebi-4944	100	36	eventually	eventually	ADV
ajebi-4944	100	37	,	,	PUNCT
ajebi-4944	100	38	thereby	thereby	ADV
ajebi-4944	100	39	becoming	become	VERB
ajebi-4944	100	40	loyal	loyal	ADJ
ajebi-4944	100	41	to	to	ADP
ajebi-4944	100	42	the	the	DET
ajebi-4944	100	43	brand	brand	NOUN
ajebi-4944	100	44	.	.	PUNCT
ajebi-4944	101	1	oliver	oliver	PROPN
ajebi-4944	101	2	’s	’s	PART
ajebi-4944	101	3	model	model	NOUN
ajebi-4944	101	4	of	of	ADP
ajebi-4944	101	5	brand	brand	NOUN
ajebi-4944	101	6	loyalty	loyalty	NOUN
ajebi-4944	101	7	is	be	AUX
ajebi-4944	101	8	characteristically	characteristically	ADV
ajebi-4944	101	9	twofold	twofold	ADV
ajebi-4944	101	10	,	,	PUNCT
ajebi-4944	101	11	involving	involve	VERB
ajebi-4944	101	12	behavioral	behavioral	ADJ
ajebi-4944	101	13	loyalty	loyalty	NOUN
ajebi-4944	101	14	and	and	CCONJ
ajebi-4944	101	15	attitudinal	attitudinal	ADJ
ajebi-4944	101	16	loyalty	loyalty	NOUN
ajebi-4944	101	17	as	as	ADP
ajebi-4944	101	18	its	its	PRON
ajebi-4944	101	19	respective	respective	ADJ
ajebi-4944	101	20	components	component	NOUN
ajebi-4944	101	21	.	.	PUNCT
ajebi-4944	102	1	behavioral	behavioral	ADJ
ajebi-4944	102	2	loyalty	loyalty	NOUN
ajebi-4944	102	3	refers	refer	VERB
ajebi-4944	102	4	to	to	ADP
ajebi-4944	102	5	a	a	DET
ajebi-4944	102	6	repeated	repeat	VERB
ajebi-4944	102	7	purchasing	purchasing	NOUN
ajebi-4944	102	8	pattern	pattern	NOUN
ajebi-4944	102	9	,	,	PUNCT
ajebi-4944	102	10	while	while	SCONJ
ajebi-4944	102	11	attitudinal	attitudinal	ADJ
ajebi-4944	102	12	loyalty	loyalty	NOUN
ajebi-4944	102	13	is	be	AUX
ajebi-4944	102	14	the	the	DET
ajebi-4944	102	15	emotional	emotional	ADJ
ajebi-4944	102	16	bond	bond	NOUN
ajebi-4944	102	17	and	and	CCONJ
ajebi-4944	102	18	consumers	consumer	NOUN
ajebi-4944	102	19	’	'	PUNCT
ajebi-4944	102	20	level	level	NOUN
ajebi-4944	102	21	of	of	ADP
ajebi-4944	102	22	commitment	commitment	NOUN
ajebi-4944	102	23	to	to	ADP
ajebi-4944	102	24	a	a	DET
ajebi-4944	102	25	brand	brand	NOUN
ajebi-4944	102	26	.	.	PUNCT
ajebi-4944	103	1	this	this	DET
ajebi-4944	103	2	kind	kind	NOUN
ajebi-4944	103	3	of	of	ADP
ajebi-4944	103	4	distinction	distinction	NOUN
ajebi-4944	103	5	is	be	AUX
ajebi-4944	103	6	essential	essential	ADJ
ajebi-4944	103	7	in	in	ADP
ajebi-4944	103	8	the	the	DET
ajebi-4944	103	9	analysis	analysis	NOUN
ajebi-4944	103	10	of	of	ADP
ajebi-4944	103	11	the	the	DET
ajebi-4944	103	12	extent	extent	NOUN
ajebi-4944	103	13	of	of	ADP
ajebi-4944	103	14	customer	customer	NOUN
ajebi-4944	103	15	loyalty	loyalty	NOUN
ajebi-4944	103	16	.	.	PUNCT
ajebi-4944	104	1	behavioral	behavioral	ADJ
ajebi-4944	104	2	loyalty	loyalty	NOUN
ajebi-4944	104	3	can	can	AUX
ajebi-4944	104	4	appear	appear	VERB
ajebi-4944	104	5	because	because	SCONJ
ajebi-4944	104	6	of	of	ADP
ajebi-4944	104	7	convenience	convenience	NOUN
ajebi-4944	104	8	or	or	CCONJ
ajebi-4944	104	9	habit	habit	NOUN
ajebi-4944	104	10	but	but	CCONJ
ajebi-4944	104	11	attitudinal	attitudinal	ADJ
ajebi-4944	104	12	loyalty	loyalty	NOUN
ajebi-4944	104	13	suggests	suggest	VERB
ajebi-4944	104	14	a	a	DET
ajebi-4944	104	15	stronger	strong	ADJ
ajebi-4944	104	16	,	,	PUNCT
ajebi-4944	104	17	and	and	CCONJ
ajebi-4944	104	18	more	more	ADJ
ajebi-4944	104	19	,	,	PUNCT
ajebi-4944	104	20	long	long	ADV
ajebi-4944	104	21	-	-	PUNCT
ajebi-4944	104	22	lasting	last	VERB
ajebi-4944	104	23	bond	bond	NOUN
ajebi-4944	104	24	with	with	ADP
ajebi-4944	104	25	respect	respect	NOUN
ajebi-4944	104	26	to	to	ADP
ajebi-4944	104	27	the	the	DET
ajebi-4944	104	28	brand	brand	NOUN
ajebi-4944	104	29	(	(	PUNCT
ajebi-4944	104	30	erdoğmuş	erdoğmuş	PROPN
ajebi-4944	104	31	&	&	CCONJ
ajebi-4944	104	32	çiçek	çiçek	PROPN
ajebi-4944	104	33	,	,	PUNCT
ajebi-4944	104	34	2012	2012	NUM
ajebi-4944	104	35	)	)	PUNCT
ajebi-4944	104	36	.	.	PUNCT
ajebi-4944	105	1	gamification	gamification	NOUN
ajebi-4944	105	2	strategies	strategy	NOUN
ajebi-4944	105	3	and	and	CCONJ
ajebi-4944	105	4	their	their	PRON
ajebi-4944	105	5	components	component	NOUN
ajebi-4944	105	6	gamification	gamification	NOUN
ajebi-4944	105	7	mechanics	mechanic	NOUN
ajebi-4944	105	8	are	be	AUX
ajebi-4944	105	9	the	the	DET
ajebi-4944	105	10	basic	basic	ADJ
ajebi-4944	105	11	architectures	architecture	NOUN
ajebi-4944	105	12	that	that	PRON
ajebi-4944	105	13	transmute	transmute	VERB
ajebi-4944	105	14	the	the	DET
ajebi-4944	105	15	non	non	ADJ
ajebi-4944	105	16	-	-	ADJ
ajebi-4944	105	17	game	game	ADJ
ajebi-4944	105	18	space	space	NOUN
ajebi-4944	105	19	into	into	ADP
ajebi-4944	105	20	a	a	DET
ajebi-4944	105	21	game	game	NOUN
ajebi-4944	105	22	-	-	PUNCT
ajebi-4944	105	23	like	like	ADJ
ajebi-4944	105	24	environment	environment	NOUN
ajebi-4944	105	25	by	by	ADP
ajebi-4944	105	26	adding	add	VERB
ajebi-4944	105	27	a	a	DET
ajebi-4944	105	28	system	system	NOUN
ajebi-4944	105	29	of	of	ADP
ajebi-4944	105	30	games	game	NOUN
ajebi-4944	105	31	.	.	PUNCT
ajebi-4944	106	1	these	these	DET
ajebi-4944	106	2	mechanics	mechanic	NOUN
ajebi-4944	106	3	are	be	AUX
ajebi-4944	106	4	proposed	propose	VERB
ajebi-4944	106	5	to	to	PART
ajebi-4944	106	6	be	be	AUX
ajebi-4944	106	7	persuasive	persuasive	ADJ
ajebi-4944	106	8	,	,	PUNCT
ajebi-4944	106	9	reward	reward	VERB
ajebi-4944	106	10	targeted	target	VERB
ajebi-4944	106	11	behavior	behavior	NOUN
ajebi-4944	106	12	,	,	PUNCT
ajebi-4944	106	13	and	and	CCONJ
ajebi-4944	106	14	improve	improve	VERB
ajebi-4944	106	15	the	the	DET
ajebi-4944	106	16	overall	overall	ADJ
ajebi-4944	106	17	experience	experience	NOUN
ajebi-4944	106	18	.	.	PUNCT
ajebi-4944	107	1	mechanics	mechanic	NOUN
ajebi-4944	107	2	of	of	ADP
ajebi-4944	107	3	gamification	gamification	NOUN
ajebi-4944	107	4	,	,	PUNCT
ajebi-4944	107	5	adjustments	adjustment	NOUN
ajebi-4944	107	6	of	of	ADP
ajebi-4944	107	7	rewards	reward	NOUN
ajebi-4944	107	8	,	,	PUNCT
ajebi-4944	107	9	and	and	CCONJ
ajebi-4944	107	10	the	the	DET
ajebi-4944	107	11	acquisition	acquisition	NOUN
ajebi-4944	107	12	of	of	ADP
ajebi-4944	107	13	resources	resource	NOUN
ajebi-4944	107	14	such	such	ADJ
ajebi-4944	107	15	as	as	ADP
ajebi-4944	107	16	turning	turn	VERB
ajebi-4944	107	17	in	in	ADP
ajebi-4944	107	18	a	a	DET
ajebi-4944	107	19	ticket	ticket	NOUN
ajebi-4944	107	20	and	and	CCONJ
ajebi-4944	107	21	winning	win	VERB
ajebi-4944	107	22	are	be	AUX
ajebi-4944	107	23	some	some	PRON
ajebi-4944	107	24	of	of	ADP
ajebi-4944	107	25	the	the	DET
ajebi-4944	107	26	major	major	ADJ
ajebi-4944	107	27	tools	tool	NOUN
ajebi-4944	107	28	that	that	PRON
ajebi-4944	107	29	can	can	AUX
ajebi-4944	107	30	motivate	motivate	VERB
ajebi-4944	107	31	customers	customer	NOUN
ajebi-4944	107	32	to	to	PART
ajebi-4944	107	33	talk	talk	VERB
ajebi-4944	107	34	about	about	ADP
ajebi-4944	107	35	it	it	PRON
ajebi-4944	107	36	(	(	PUNCT
ajebi-4944	107	37	kanazawa	kanazawa	NOUN
ajebi-4944	107	38	,	,	PUNCT
ajebi-4944	107	39	2022	2022	NUM
ajebi-4944	107	40	)	)	PUNCT
ajebi-4944	107	41	.	.	PUNCT
ajebi-4944	108	1	in	in	ADP
ajebi-4944	108	2	the	the	DET
ajebi-4944	108	3	western	western	ADJ
ajebi-4944	108	4	markets	market	NOUN
ajebi-4944	108	5	,	,	PUNCT
ajebi-4944	108	6	gamification	gamification	NOUN
ajebi-4944	108	7	strategies	strategy	NOUN
ajebi-4944	108	8	frequently	frequently	ADV
ajebi-4944	108	9	take	take	VERB
ajebi-4944	108	10	the	the	DET
ajebi-4944	108	11	competition	competition	NOUN
ajebi-4944	108	12	approach	approach	NOUN
ajebi-4944	108	13	to	to	PART
ajebi-4944	108	14	drive	drive	VERB
ajebi-4944	108	15	user	user	NOUN
ajebi-4944	108	16	engagement	engagement	NOUN
ajebi-4944	108	17	.	.	PUNCT
ajebi-4944	109	1	fitness	fitness	NOUN
ajebi-4944	109	2	applications	application	NOUN
ajebi-4944	109	3	like	like	ADP
ajebi-4944	109	4	strava	strava	PROPN
ajebi-4944	109	5	,	,	PUNCT
ajebi-4944	109	6	fitbit	fitbit	NOUN
ajebi-4944	109	7	,	,	PUNCT
ajebi-4944	109	8	and	and	CCONJ
ajebi-4944	109	9	peloton	peloton	NOUN
ajebi-4944	109	10	add	add	VERB
ajebi-4944	109	11	leaderboards	leaderboard	NOUN
ajebi-4944	109	12	and	and	CCONJ
ajebi-4944	109	13	competitive	competitive	ADJ
ajebi-4944	109	14	challenges	challenge	NOUN
ajebi-4944	109	15	to	to	PART
ajebi-4944	109	16	drive	drive	VERB
ajebi-4944	109	17	users	user	NOUN
ajebi-4944	109	18	to	to	PART
ajebi-4944	109	19	be	be	AUX
ajebi-4944	109	20	better	well	ADJ
ajebi-4944	109	21	than	than	ADP
ajebi-4944	109	22	their	their	PRON
ajebi-4944	109	23	friends	friend	NOUN
ajebi-4944	109	24	.	.	PUNCT
ajebi-4944	110	1	social	social	ADJ
ajebi-4944	110	2	comparison	comparison	NOUN
ajebi-4944	110	3	theory	theory	NOUN
ajebi-4944	110	4	and	and	CCONJ
ajebi-4944	110	5	the	the	DET
ajebi-4944	110	6	competitive	competitive	ADJ
ajebi-4944	110	7	instinct	instinct	NOUN
ajebi-4944	110	8	have	have	AUX
ajebi-4944	110	9	been	be	AUX
ajebi-4944	110	10	employed	employ	VERB
ajebi-4944	110	11	by	by	ADP
ajebi-4944	110	12	these	these	DET
ajebi-4944	110	13	platforms	platform	NOUN
ajebi-4944	110	14	to	to	PART
ajebi-4944	110	15	acertain	acertain	VERB
ajebi-4944	110	16	that	that	SCONJ
ajebi-4944	110	17	users	user	NOUN
ajebi-4944	110	18	continue	continue	VERB
ajebi-4944	110	19	with	with	ADP
ajebi-4944	110	20	their	their	PRON
ajebi-4944	110	21	service	service	NOUN
ajebi-4944	110	22	for	for	ADP
ajebi-4944	110	23	a	a	DET
ajebi-4944	110	24	longer	long	ADJ
ajebi-4944	110	25	time	time	NOUN
ajebi-4944	110	26	(	(	PUNCT
ajebi-4944	110	27	insighttrendsworld	insighttrendsworld	NOUN
ajebi-4944	110	28	,	,	PUNCT
ajebi-4944	110	29	2025	2025	NUM
ajebi-4944	110	30	)	)	PUNCT
ajebi-4944	110	31	.	.	PUNCT
ajebi-4944	111	1	for	for	ADP
ajebi-4944	111	2	instance	instance	NOUN
ajebi-4944	111	3	,	,	PUNCT
ajebi-4944	111	4	the	the	DET
ajebi-4944	111	5	fact	fact	NOUN
ajebi-4944	111	6	that	that	SCONJ
ajebi-4944	111	7	peloton	peloton	NOUN
ajebi-4944	111	8	comes	come	VERB
ajebi-4944	111	9	with	with	ADP
ajebi-4944	111	10	live	live	ADJ
ajebi-4944	111	11	classes	class	NOUN
ajebi-4944	111	12	showing	show	VERB
ajebi-4944	111	13	real	real	ADJ
ajebi-4944	111	14	-	-	PUNCT
ajebi-4944	111	15	time	time	NOUN
ajebi-4944	111	16	leaderboards	leaderboard	NOUN
ajebi-4944	111	17	,	,	PUNCT
ajebi-4944	111	18	users	user	NOUN
ajebi-4944	111	19	will	will	AUX
ajebi-4944	111	20	be	be	AUX
ajebi-4944	111	21	encouraged	encourage	VERB
ajebi-4944	111	22	to	to	PART
ajebi-4944	111	23	struggle	struggle	VERB
ajebi-4944	111	24	harder	hard	ADV
ajebi-4944	111	25	thus	thus	ADV
ajebi-4944	111	26	they	they	PRON
ajebi-4944	111	27	can	can	AUX
ajebi-4944	111	28	improve	improve	VERB
ajebi-4944	111	29	their	their	PRON
ajebi-4944	111	30	data	datum	NOUN
ajebi-4944	111	31	and	and	CCONJ
ajebi-4944	111	32	at	at	ADP
ajebi-4944	111	33	the	the	DET
ajebi-4944	111	34	same	same	ADJ
ajebi-4944	111	35	time	time	NOUN
ajebi-4944	111	36	increased	increase	VERB
ajebi-4944	111	37	intensity	intensity	NOUN
ajebi-4944	111	38	in	in	ADP
ajebi-4944	111	39	workout	workout	NOUN
ajebi-4944	111	40	frequency	frequency	NOUN
ajebi-4944	111	41	.	.	PUNCT
ajebi-4944	112	1	this	this	DET
ajebi-4944	112	2	use	use	NOUN
ajebi-4944	112	3	of	of	ADP
ajebi-4944	112	4	competition	competition	NOUN
ajebi-4944	112	5	as	as	ADP
ajebi-4944	112	6	a	a	DET
ajebi-4944	112	7	motivational	motivational	ADJ
ajebi-4944	112	8	factor	factor	NOUN
ajebi-4944	112	9	is	be	AUX
ajebi-4944	112	10	only	only	ADV
ajebi-4944	112	11	possible	possible	ADJ
ajebi-4944	112	12	where	where	SCONJ
ajebi-4944	112	13	the	the	DET
ajebi-4944	112	14	desire	desire	NOUN
ajebi-4944	112	15	for	for	ADP
ajebi-4944	112	16	social	social	ADJ
ajebi-4944	112	17	recognition	recognition	NOUN
ajebi-4944	112	18	and	and	CCONJ
ajebi-4944	112	19	achievement	achievement	NOUN
ajebi-4944	112	20	is	be	AUX
ajebi-4944	112	21	one	one	NUM
ajebi-4944	112	22	of	of	ADP
ajebi-4944	112	23	the	the	DET
ajebi-4944	112	24	most	most	ADV
ajebi-4944	112	25	effective	effective	ADJ
ajebi-4944	112	26	motivators	motivator	NOUN
ajebi-4944	112	27	in	in	ADP
ajebi-4944	112	28	individualistic	individualistic	ADJ
ajebi-4944	112	29	cultures	culture	NOUN
ajebi-4944	112	30	(	(	PUNCT
ajebi-4944	112	31	frederick	frederick	NOUN
ajebi-4944	112	32	,	,	PUNCT
ajebi-4944	112	33	2023	2023	NUM
ajebi-4944	112	34	)	)	PUNCT
ajebi-4944	112	35	.	.	PUNCT
ajebi-4944	113	1	in	in	ADP
ajebi-4944	113	2	contrast	contrast	NOUN
ajebi-4944	113	3	,	,	PUNCT
ajebi-4944	113	4	southeast	southeast	ADJ
ajebi-4944	113	5	asian	asian	ADJ
ajebi-4944	113	6	markets	market	NOUN
ajebi-4944	113	7	,	,	PUNCT
ajebi-4944	113	8	including	include	VERB
ajebi-4944	113	9	the	the	DET
ajebi-4944	113	10	philippines	philippine	NOUN
ajebi-4944	113	11	,	,	PUNCT
ajebi-4944	113	12	have	have	AUX
ajebi-4944	113	13	been	be	AUX
ajebi-4944	113	14	observed	observe	VERB
ajebi-4944	113	15	to	to	PART
ajebi-4944	113	16	be	be	AUX
ajebi-4944	113	17	fans	fan	NOUN
ajebi-4944	113	18	of	of	ADP
ajebi-4944	113	19	gamification	gamification	NOUN
ajebi-4944	113	20	strategies	strategy	NOUN
ajebi-4944	113	21	that	that	PRON
ajebi-4944	113	22	evolve	evolve	VERB
ajebi-4944	113	23	around	around	ADP
ajebi-4944	113	24	rewards	reward	NOUN
ajebi-4944	113	25	and	and	CCONJ
ajebi-4944	113	26	are	be	AUX
ajebi-4944	113	27	simple	simple	ADJ
ajebi-4944	113	28	.	.	PUNCT
ajebi-4944	114	1	e	e	X
ajebi-4944	114	2	-	-	NOUN
ajebi-4944	114	3	commerce	commerce	NOUN
ajebi-4944	114	4	platforms	platform	NOUN
ajebi-4944	114	5	like	like	ADP
ajebi-4944	114	6	shopee	shopee	NOUN
ajebi-4944	114	7	and	and	CCONJ
ajebi-4944	114	8	lazada	lazada	PROPN
ajebi-4944	114	9	apply	apply	VERB
ajebi-4944	114	10	features	feature	NOUN
ajebi-4944	114	11	such	such	ADJ
ajebi-4944	114	12	as	as	ADP
ajebi-4944	114	13	“	"	PUNCT
ajebi-4944	114	14	spin	spin	VERB
ajebi-4944	114	15	the	the	DET
ajebi-4944	114	16	wheel	wheel	NOUN
ajebi-4944	114	17	”	"	PUNCT
ajebi-4944	114	18	games	game	NOUN
ajebi-4944	114	19	,	,	PUNCT
ajebi-4944	114	20	daily	daily	ADJ
ajebi-4944	114	21	checkins	checkin	NOUN
ajebi-4944	114	22	,	,	PUNCT
ajebi-4944	114	23	and	and	CCONJ
ajebi-4944	114	24	straightforward	straightforward	ADJ
ajebi-4944	114	25	point	point	NOUN
ajebi-4944	114	26	-	-	PUNCT
ajebi-4944	114	27	accumulation	accumulation	NOUN
ajebi-4944	114	28	systems	system	NOUN
ajebi-4944	114	29	to	to	PART
ajebi-4944	114	30	engage	engage	VERB
ajebi-4944	114	31	users	user	NOUN
ajebi-4944	114	32	(	(	PUNCT
ajebi-4944	114	33	kedia	kedia	NOUN
ajebi-4944	114	34	,	,	PUNCT
ajebi-4944	114	35	2025	2025	NUM
ajebi-4944	114	36	)	)	PUNCT
ajebi-4944	114	37	.	.	PUNCT
ajebi-4944	115	1	with	with	ADP
ajebi-4944	115	2	these	these	DET
ajebi-4944	115	3	gamified	gamifie	VERB
ajebi-4944	115	4	elements	element	NOUN
ajebi-4944	115	5	,	,	PUNCT
ajebi-4944	115	6	the	the	DET
ajebi-4944	115	7	players	player	NOUN
ajebi-4944	115	8	can	can	AUX
ajebi-4944	115	9	avail	avail	VERB
ajebi-4944	115	10	of	of	ADP
ajebi-4944	115	11	the	the	DET
ajebi-4944	115	12	immediate	immediate	ADJ
ajebi-4944	115	13	gratification	gratification	NOUN
ajebi-4944	115	14	and	and	CCONJ
ajebi-4944	115	15	they	they	PRON
ajebi-4944	115	16	are	be	AUX
ajebi-4944	115	17	conceivably	conceivably	ADV
ajebi-4944	115	18	easy	easy	ADJ
ajebi-4944	115	19	to	to	PART
ajebi-4944	115	20	use	use	VERB
ajebi-4944	115	21	because	because	SCONJ
ajebi-4944	115	22	of	of	ADP
ajebi-4944	115	23	the	the	DET
ajebi-4944	115	24	lack	lack	NOUN
ajebi-4944	115	25	of	of	ADP
ajebi-4944	115	26	technicalities	technicality	NOUN
ajebi-4944	115	27	,	,	PUNCT
ajebi-4944	115	28	thus	thus	ADV
ajebi-4944	115	29	they	they	PRON
ajebi-4944	115	30	can	can	AUX
ajebi-4944	115	31	be	be	AUX
ajebi-4944	115	32	accessible	accessible	ADJ
ajebi-4944	115	33	to	to	ADP
ajebi-4944	115	34	a	a	DET
ajebi-4944	115	35	wider	wide	ADJ
ajebi-4944	115	36	user	user	NOUN
ajebi-4944	115	37	population	population	NOUN
ajebi-4944	115	38	.	.	PUNCT
ajebi-4944	116	1	to	to	PART
ajebi-4944	116	2	exemplify	exemplify	VERB
ajebi-4944	116	3	,	,	PUNCT
ajebi-4944	116	4	in	in	ADP
ajebi-4944	116	5	the	the	DET
ajebi-4944	116	6	case	case	NOUN
ajebi-4944	116	7	of	of	ADP
ajebi-4944	116	8	the	the	DET
ajebi-4944	116	9	“	"	PUNCT
ajebi-4944	116	10	shopee	shopee	NOUN
ajebi-4944	116	11	shake	shake	NOUN
ajebi-4944	116	12	”	"	PUNCT
ajebi-4944	116	13	game	game	NOUN
ajebi-4944	116	14	,	,	PUNCT
ajebi-4944	116	15	this	this	DET
ajebi-4944	116	16	platform	platform	NOUN
ajebi-4944	116	17	allows	allow	VERB
ajebi-4944	116	18	people	people	NOUN
ajebi-4944	116	19	to	to	PART
ajebi-4944	116	20	earn	earn	VERB
ajebi-4944	116	21	coins	coin	NOUN
ajebi-4944	116	22	by	by	ADP
ajebi-4944	116	23	simply	simply	ADV
ajebi-4944	116	24	shaking	shake	VERB
ajebi-4944	116	25	their	their	PRON
ajebi-4944	116	26	phones	phone	NOUN
ajebi-4944	116	27	during	during	ADP
ajebi-4944	116	28	a	a	DET
ajebi-4944	116	29	specific	specific	ADJ
ajebi-4944	116	30	time	time	NOUN
ajebi-4944	116	31	,	,	PUNCT
ajebi-4944	116	32	and	and	CCONJ
ajebi-4944	116	33	those	those	DET
ajebi-4944	116	34	coins	coin	NOUN
ajebi-4944	116	35	can	can	AUX
ajebi-4944	116	36	then	then	ADV
ajebi-4944	116	37	be	be	AUX
ajebi-4944	116	38	redeemed	redeem	VERB
ajebi-4944	116	39	for	for	ADP
ajebi-4944	116	40	discounts	discount	NOUN
ajebi-4944	116	41	.	.	PUNCT
ajebi-4944	117	1	this	this	DET
ajebi-4944	117	2	type	type	NOUN
ajebi-4944	117	3	of	of	ADP
ajebi-4944	117	4	feature	feature	NOUN
ajebi-4944	117	5	is	be	AUX
ajebi-4944	117	6	important	important	ADJ
ajebi-4944	117	7	when	when	SCONJ
ajebi-4944	117	8	the	the	DET
ajebi-4944	117	9	users	user	NOUN
ajebi-4944	117	10	are	be	AUX
ajebi-4944	117	11	more	more	ADJ
ajebi-4944	117	12	for	for	ADP
ajebi-4944	117	13	cash	cash	NOUN
ajebi-4944	117	14	incentives	incentive	NOUN
ajebi-4944	117	15	or	or	CCONJ
ajebi-4944	117	16	when	when	SCONJ
ajebi-4944	117	17	it	it	PRON
ajebi-4944	117	18	needs	need	VERB
ajebi-4944	117	19	to	to	PART
ajebi-4944	117	20	be	be	AUX
ajebi-4944	117	21	convenient	convenient	ADJ
ajebi-4944	117	22	for	for	SCONJ
ajebi-4944	117	23	the	the	DET
ajebi-4944	117	24	user	user	NOUN
ajebi-4944	117	25	to	to	PART
ajebi-4944	117	26	adopt	adopt	VERB
ajebi-4944	117	27	it	it	PRON
ajebi-4944	117	28	(	(	PUNCT
ajebi-4944	117	29	bulu	bulu	PROPN
ajebi-4944	117	30	&	&	CCONJ
ajebi-4944	117	31	natalia	natalia	PROPN
ajebi-4944	117	32	,	,	PUNCT
ajebi-4944	117	33	2024	2024	NUM
ajebi-4944	117	34	)	)	PUNCT
ajebi-4944	117	35	.	.	PUNCT
ajebi-4944	118	1	the	the	DET
ajebi-4944	118	2	importance	importance	NOUN
ajebi-4944	118	3	of	of	ADP
ajebi-4944	118	4	cultural	cultural	ADJ
ajebi-4944	118	5	differences	difference	NOUN
ajebi-4944	118	6	is	be	AUX
ajebi-4944	118	7	highlighted	highlight	VERB
ajebi-4944	118	8	by	by	ADP
ajebi-4944	118	9	the	the	DET
ajebi-4944	118	10	design	design	NOUN
ajebi-4944	118	11	and	and	CCONJ
ajebi-4944	118	12	the	the	DET
ajebi-4944	118	13	effectiveness	effectiveness	NOUN
ajebi-4944	118	14	of	of	ADP
ajebi-4944	118	15	gamification	gamification	NOUN
ajebi-4944	118	16	strategies	strategy	NOUN
ajebi-4944	118	17	.	.	PUNCT
ajebi-4944	119	1	in	in	ADP
ajebi-4944	119	2	the	the	DET
ajebi-4944	119	3	case	case	NOUN
ajebi-4944	119	4	of	of	ADP
ajebi-4944	119	5	western	western	ADJ
ajebi-4944	119	6	consumers	consumer	NOUN
ajebi-4944	119	7	who	who	PRON
ajebi-4944	119	8	are	be	AUX
ajebi-4944	119	9	typically	typically	ADV
ajebi-4944	119	10	known	know	VERB
ajebi-4944	119	11	for	for	ADP
ajebi-4944	119	12	their	their	PRON
ajebi-4944	119	13	individualism	individualism	NOUN
ajebi-4944	119	14	culture	culture	NOUN
ajebi-4944	119	15	,	,	PUNCT
ajebi-4944	119	16	they	they	PRON
ajebi-4944	119	17	are	be	AUX
ajebi-4944	119	18	more	more	ADV
ajebi-4944	119	19	prone	prone	ADJ
ajebi-4944	119	20	to	to	ADP
ajebi-4944	119	21	being	be	AUX
ajebi-4944	119	22	motivated	motivate	VERB
ajebi-4944	119	23	by	by	ADP
ajebi-4944	119	24	personal	personal	ADJ
ajebi-4944	119	25	achievement	achievement	NOUN
ajebi-4944	119	26	,	,	PUNCT
ajebi-4944	119	27	competition	competition	NOUN
ajebi-4944	119	28	,	,	PUNCT
ajebi-4944	119	29	and	and	CCONJ
ajebi-4944	119	30	status	status	NOUN
ajebi-4944	119	31	recognition	recognition	NOUN
ajebi-4944	119	32	.	.	PUNCT
ajebi-4944	120	1	for	for	ADP
ajebi-4944	120	2	this	this	DET
ajebi-4944	120	3	reason	reason	NOUN
ajebi-4944	120	4	,	,	PUNCT
ajebi-4944	120	5	the	the	DET
ajebi-4944	120	6	gamification	gamification	NOUN
ajebi-4944	120	7	elements	element	NOUN
ajebi-4944	120	8	that	that	PRON
ajebi-4944	120	9	focus	focus	VERB
ajebi-4944	120	10	on	on	ADP
ajebi-4944	120	11	individual	individual	ADJ
ajebi-4944	120	12	performance	performance	NOUN
ajebi-4944	120	13	,	,	PUNCT
ajebi-4944	120	14	such	such	ADJ
ajebi-4944	120	15	as	as	ADP
ajebi-4944	120	16	leaderboards	leaderboard	NOUN
ajebi-4944	120	17	and	and	CCONJ
ajebi-4944	120	18	badges	badge	NOUN
ajebi-4944	120	19	,	,	PUNCT
ajebi-4944	120	20	prove	prove	VERB
ajebi-4944	120	21	to	to	PART
ajebi-4944	120	22	be	be	AUX
ajebi-4944	120	23	particularly	particularly	ADV
ajebi-4944	120	24	effective	effective	ADJ
ajebi-4944	120	25	in	in	ADP
ajebi-4944	120	26	these	these	DET
ajebi-4944	120	27	markets	market	NOUN
ajebi-4944	120	28	.	.	PUNCT
ajebi-4944	121	1	on	on	ADP
ajebi-4944	121	2	the	the	DET
ajebi-4944	121	3	contrary	contrary	NOUN
ajebi-4944	121	4	,	,	PUNCT
ajebi-4944	121	5	southeast	southeast	ADJ
ajebi-4944	121	6	asian	asian	ADJ
ajebi-4944	121	7	consumers	consumer	NOUN
ajebi-4944	121	8	,	,	PUNCT
ajebi-4944	121	9	including	include	VERB
ajebi-4944	121	10	filipinos	filipino	NOUN
ajebi-4944	121	11	,	,	PUNCT
ajebi-4944	121	12	tend	tend	VERB
ajebi-4944	121	13	to	to	PART
ajebi-4944	121	14	exhibit	exhibit	VERB
ajebi-4944	121	15	collectivist	collectivist	ADJ
ajebi-4944	121	16	cultural	cultural	ADJ
ajebi-4944	121	17	traits	trait	NOUN
ajebi-4944	121	18	that	that	PRON
ajebi-4944	121	19	value	value	VERB
ajebi-4944	121	20	community	community	NOUN
ajebi-4944	121	21	,	,	PUNCT
ajebi-4944	121	22	harmony	harmony	NOUN
ajebi-4944	121	23	,	,	PUNCT
ajebi-4944	121	24	and	and	CCONJ
ajebi-4944	121	25	group	group	NOUN
ajebi-4944	121	26	achievements	achievement	NOUN
ajebi-4944	121	27	more	more	ADJ
ajebi-4944	121	28	.	.	PUNCT
ajebi-4944	122	1	this	this	PRON
ajebi-4944	122	2	is	be	AUX
ajebi-4944	122	3	why	why	SCONJ
ajebi-4944	122	4	the	the	DET
ajebi-4944	122	5	gamified	gamifie	VERB
ajebi-4944	122	6	tools	tool	NOUN
ajebi-4944	122	7	in	in	ADP
ajebi-4944	122	8	these	these	DET
ajebi-4944	122	9	areas	area	NOUN
ajebi-4944	122	10	are	be	AUX
ajebi-4944	122	11	more	more	ADV
ajebi-4944	122	12	effective	effective	ADJ
ajebi-4944	122	13	if	if	SCONJ
ajebi-4944	122	14	they	they	PRON
ajebi-4944	122	15	lean	lean	VERB
ajebi-4944	122	16	toward	toward	ADP
ajebi-4944	122	17	bringing	bring	VERB
ajebi-4944	122	18	to	to	ADP
ajebi-4944	122	19	life	life	NOUN
ajebi-4944	122	20	the	the	DET
ajebi-4944	122	21	collaborative	collaborative	ADJ
ajebi-4944	122	22	elements	element	NOUN
ajebi-4944	122	23	,	,	PUNCT
ajebi-4944	122	24	the	the	DET
ajebi-4944	122	25	communal	communal	NOUN
ajebi-4944	122	26	of	of	ADP
ajebi-4944	122	27	the	the	DET
ajebi-4944	122	28	reward	reward	NOUN
ajebi-4944	122	29	and	and	CCONJ
ajebi-4944	122	30	the	the	DET
ajebi-4944	122	31	social	social	ADJ
ajebi-4944	122	32	sharing	sharing	NOUN
ajebi-4944	122	33	features	feature	NOUN
ajebi-4944	122	34	.	.	PUNCT
ajebi-4944	123	1	furthermore	furthermore	ADV
ajebi-4944	123	2	,	,	PUNCT
ajebi-4944	123	3	the	the	DET
ajebi-4944	123	4	inclination	inclination	NOUN
ajebi-4944	123	5	towards	towards	ADP
ajebi-4944	123	6	simplicity	simplicity	NOUN
ajebi-4944	123	7	long	long	ADV
ajebi-4944	123	8	with	with	ADP
ajebi-4944	123	9	the	the	DET
ajebi-4944	123	10	instant	instant	ADJ
ajebi-4944	123	11	reward	reward	NOUN
ajebi-4944	123	12	of	of	ADP
ajebi-4944	123	13	simplicity	simplicity	NOUN
ajebi-4944	123	14	is	be	AUX
ajebi-4944	123	15	in	in	ADP
ajebi-4944	123	16	tune	tune	NOUN
ajebi-4944	123	17	with	with	ADP
ajebi-4944	123	18	the	the	DET
ajebi-4944	123	19	cultural	cultural	ADJ
ajebi-4944	123	20	pre	pre	NOUN
ajebi-4944	123	21	-	-	NOUN
ajebi-4944	123	22	eminence	eminence	NOUN
ajebi-4944	123	23	of	of	ADP
ajebi-4944	123	24	the	the	DET
ajebi-4944	123	25	practical	practical	ADJ
ajebi-4944	123	26	benefits	benefit	NOUN
ajebi-4944	123	27	and	and	CCONJ
ajebi-4944	123	28	user	user	NOUN
ajebi-4944	123	29	-	-	PUNCT
ajebi-4944	123	30	friendliness	friendliness	PROPN
ajebi-4944	123	31	.	.	PUNCT
ajebi-4944	124	1	conceptual	conceptual	ADJ
ajebi-4944	124	2	gap	gap	NOUN
ajebi-4944	124	3	in	in	ADP
ajebi-4944	124	4	gamification	gamification	PROPN
ajebi-4944	124	5	intensity	intensity	PROPN
ajebi-4944	124	6	gamification	gamification	NOUN
ajebi-4944	124	7	is	be	AUX
ajebi-4944	124	8	indeed	indeed	ADV
ajebi-4944	124	9	a	a	DET
ajebi-4944	124	10	concept	concept	NOUN
ajebi-4944	124	11	that	that	PRON
ajebi-4944	124	12	has	have	AUX
ajebi-4944	124	13	been	be	AUX
ajebi-4944	124	14	embraced	embrace	VERB
ajebi-4944	124	15	in	in	ADP
ajebi-4944	124	16	different	different	ADJ
ajebi-4944	124	17	sectors	sector	NOUN
ajebi-4944	124	18	,	,	PUNCT
ajebi-4944	124	19	but	but	CCONJ
ajebi-4944	124	20	the	the	DET
ajebi-4944	124	21	phrase	phrase	NOUN
ajebi-4944	124	22	“	"	PUNCT
ajebi-4944	124	23	gamification	gamification	NOUN
ajebi-4944	124	24	intensity	intensity	NOUN
ajebi-4944	124	25	”	"	PUNCT
ajebi-4944	124	26	is	be	AUX
ajebi-4944	124	27	one	one	NUM
ajebi-4944	124	28	that	that	PRON
ajebi-4944	124	29	has	have	AUX
ajebi-4944	124	30	not	not	PART
ajebi-4944	124	31	been	be	AUX
ajebi-4944	124	32	sufficiently	sufficiently	ADV
ajebi-4944	124	33	explored	explore	VERB
ajebi-4944	124	34	.	.	PUNCT
ajebi-4944	125	1	gamification	gamification	NOUN
ajebi-4944	125	2	intensity	intensity	PROPN
ajebi-4944	125	3	concerns	concern	VERB
ajebi-4944	125	4	the	the	DET
ajebi-4944	125	5	level	level	NOUN
ajebi-4944	125	6	of	of	ADP
ajebi-4944	125	7	game	game	NOUN
ajebi-4944	125	8	mechanics	mechanic	NOUN
ajebi-4944	125	9	embedded	embed	VERB
ajebi-4944	125	10	in	in	ADP
ajebi-4944	125	11	a	a	DET
ajebi-4944	125	12	system	system	NOUN
ajebi-4944	125	13	,	,	PUNCT
ajebi-4944	125	14	determining	determine	VERB
ajebi-4944	125	15	such	such	ADJ
ajebi-4944	125	16	aspects	aspect	NOUN
ajebi-4944	125	17	as	as	ADP
ajebi-4944	125	18	,	,	PUNCT
ajebi-4944	125	19	for	for	ADP
ajebi-4944	125	20	example	example	NOUN
ajebi-4944	125	21	,	,	PUNCT
ajebi-4944	125	22	light	light	ADJ
ajebi-4944	125	23	,	,	PUNCT
ajebi-4944	125	24	moderate	moderate	ADJ
ajebi-4944	125	25	,	,	PUNCT
ajebi-4944	125	26	or	or	CCONJ
ajebi-4944	125	27	heavy	heavy	ADJ
ajebi-4944	125	28	game	game	NOUN
ajebi-4944	125	29	element	element	NOUN
ajebi-4944	125	30	exposure	exposure	NOUN
ajebi-4944	125	31	,	,	PUNCT
ajebi-4944	125	32	simple	simple	ADJ
ajebi-4944	125	33	versus	versus	ADP
ajebi-4944	125	34	complex	complex	ADJ
ajebi-4944	125	35	gaming	gaming	NOUN
ajebi-4944	125	36	mechanics	mechanic	NOUN
ajebi-4944	125	37	,	,	PUNCT
ajebi-4944	125	38	and	and	CCONJ
ajebi-4944	125	39	the	the	DET
ajebi-4944	125	40	fun	fun	NOUN
ajebi-4944	125	41	and	and	CCONJ
ajebi-4944	125	42	wide	wide	ADV
ajebi-4944	125	43	-	-	PUNCT
ajebi-4944	125	44	ranging	range	VERB
ajebi-4944	125	45	experience	experience	NOUN
ajebi-4944	125	46	of	of	ADP
ajebi-4944	125	47	the	the	DET
ajebi-4944	125	48	game	game	NOUN
ajebi-4944	125	49	.	.	PUNCT
ajebi-4944	126	1	this	this	DET
ajebi-4944	126	2	dimension	dimension	NOUN
ajebi-4944	126	3	is	be	AUX
ajebi-4944	126	4	pertinent	pertinent	ADJ
ajebi-4944	126	5	since	since	SCONJ
ajebi-4944	126	6	it	it	PRON
ajebi-4944	126	7	introduces	introduce	VERB
ajebi-4944	126	8	a	a	DET
ajebi-4944	126	9	new	new	ADJ
ajebi-4944	126	10	aspect	aspect	NOUN
ajebi-4944	126	11	that	that	PRON
ajebi-4944	126	12	differs	differ	VERB
ajebi-4944	126	13	from	from	ADP
ajebi-4944	126	14	the	the	DET
ajebi-4944	126	15	mere	mere	ADJ
ajebi-4944	126	16	presence	presence	NOUN
ajebi-4944	126	17	of	of	ADP
ajebi-4944	126	18	game	game	NOUN
ajebi-4944	126	19	elements	element	NOUN
ajebi-4944	126	20	,	,	PUNCT
ajebi-4944	126	21	thus	thus	ADV
ajebi-4944	126	22	reflecting	reflect	VERB
ajebi-4944	126	23	the	the	DET
ajebi-4944	126	24	user	user	NOUN
ajebi-4944	126	25	’s	’s	PART
ajebi-4944	126	26	experiences	experience	NOUN
ajebi-4944	126	27	of	of	ADP
ajebi-4944	126	28	interacting	interact	VERB
ajebi-4944	126	29	with	with	ADP
ajebi-4944	126	30	game	game	NOUN
ajebi-4944	126	31	-	-	PUNCT
ajebi-4944	126	32	like	like	ADJ
ajebi-4944	126	33	features	feature	NOUN
ajebi-4944	126	34	or	or	CCONJ
ajebi-4944	126	35	fiction	fiction	NOUN
ajebi-4944	126	36	machinery	machinery	NOUN
ajebi-4944	126	37	catches	catch	VERB
ajebi-4944	126	38	the	the	DET
ajebi-4944	126	39	user	user	NOUN
ajebi-4944	126	40	’s	’s	PART
ajebi-4944	126	41	attention	attention	NOUN
ajebi-4944	126	42	;	;	PUNCT
ajebi-4944	126	43	some	some	PRON
ajebi-4944	126	44	might	might	AUX
ajebi-4944	126	45	have	have	VERB
ajebi-4944	126	46	mystical	mystical	ADJ
ajebi-4944	126	47	qualities	quality	NOUN
ajebi-4944	126	48	or	or	CCONJ
ajebi-4944	126	49	special	special	ADJ
ajebi-4944	126	50	effects	effect	NOUN
ajebi-4944	126	51	that	that	PRON
ajebi-4944	126	52	are	be	AUX
ajebi-4944	126	53	considered	consider	VERB
ajebi-4944	126	54	appealing	appealing	ADJ
ajebi-4944	126	55	to	to	ADP
ajebi-4944	126	56	users	user	NOUN
ajebi-4944	126	57	(	(	PUNCT
ajebi-4944	126	58	krath	krath	INTJ
ajebi-4944	126	59	et	et	PROPN
ajebi-4944	126	60	al	al	PROPN
ajebi-4944	126	61	.	.	PROPN
ajebi-4944	126	62	,	,	PUNCT
ajebi-4944	126	63	2021	2021	NUM
ajebi-4944	126	64	)	)	PUNCT
ajebi-4944	126	65	.	.	PUNCT
ajebi-4944	127	1	the	the	DET
ajebi-4944	127	2	current	current	ADJ
ajebi-4944	127	3	body	body	NOUN
ajebi-4944	127	4	of	of	ADP
ajebi-4944	127	5	research	research	NOUN
ajebi-4944	127	6	on	on	ADP
ajebi-4944	127	7	gamification	gamification	NOUN
ajebi-4944	127	8	is	be	AUX
ajebi-4944	127	9	mostly	mostly	ADV
ajebi-4944	127	10	about	about	ADP
ajebi-4944	127	11	the	the	DET
ajebi-4944	127	12	presence	presence	NOUN
ajebi-4944	127	13	or	or	CCONJ
ajebi-4944	127	14	absence	absence	NOUN
ajebi-4944	127	15	of	of	ADP
ajebi-4944	127	16	gamified	gamifie	VERB
ajebi-4944	127	17	elements	element	NOUN
ajebi-4944	127	18	,	,	PUNCT
ajebi-4944	127	19	treating	treat	VERB
ajebi-4944	127	20	gamification	gamification	NOUN
ajebi-4944	127	21	rather	rather	ADV
ajebi-4944	127	22	like	like	ADP
ajebi-4944	127	23	a	a	DET
ajebi-4944	127	24	binary	binary	ADJ
ajebi-4944	127	25	variable	variable	NOUN
ajebi-4944	127	26	.	.	PUNCT
ajebi-4944	128	1	thus	thus	ADV
ajebi-4944	128	2	,	,	PUNCT
ajebi-4944	128	3	it	it	PRON
ajebi-4944	128	4	ignores	ignore	VERB
ajebi-4944	128	5	the	the	DET
ajebi-4944	128	6	myriad	myriad	ADJ
ajebi-4944	128	7	interactions	interaction	NOUN
ajebi-4944	128	8	that	that	SCONJ
ajebi-4944	128	9	different	different	ADJ
ajebi-4944	128	10	levels	level	NOUN
ajebi-4944	128	11	of	of	ADP
ajebi-4944	128	12	gamification	gamification	NOUN
ajebi-4944	128	13	can	can	AUX
ajebi-4944	128	14	cause	cause	VERB
ajebi-4944	128	15	.	.	PUNCT
ajebi-4944	129	1	one	one	NUM
ajebi-4944	129	2	study	study	NOUN
ajebi-4944	129	3	that	that	PRON
ajebi-4944	129	4	has	have	VERB
ajebi-4944	129	5	really	really	ADV
ajebi-4944	129	6	pa	pa	PROPN
ajebi-4944	129	7	ge	ge	PROPN
ajebi-4944	129	8	14	14	NUM
ajebi-4944	129	9	3	3	NUM
ajebi-4944	129	10	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	129	11	am	am	NOUN
ajebi-4944	129	12	.	.	PUNCT
ajebi-4944	130	1	j.	j.	PROPN
ajebi-4944	130	2	econ	econ	PROPN
ajebi-4944	130	3	.	.	PUNCT
ajebi-4944	130	4	bus	bus	PROPN
ajebi-4944	130	5	.	.	PUNCT
ajebi-4944	131	1	innov	innov	PROPN
ajebi-4944	131	2	.	.	PUNCT
ajebi-4944	132	1	4(2	4(2	NUM
ajebi-4944	132	2	)	)	PUNCT
ajebi-4944	133	1	139	139	NUM
ajebi-4944	133	2	-	-	SYM
ajebi-4944	133	3	156	156	NUM
ajebi-4944	133	4	,	,	PUNCT
ajebi-4944	133	5	2025	2025	NUM
ajebi-4944	133	6	shed	shed	VERB
ajebi-4944	133	7	the	the	DET
ajebi-4944	133	8	light	light	NOUN
ajebi-4944	133	9	on	on	ADP
ajebi-4944	133	10	this	this	DET
ajebi-4944	133	11	topic	topic	NOUN
ajebi-4944	133	12	is	be	AUX
ajebi-4944	133	13	a	a	DET
ajebi-4944	133	14	research	research	NOUN
ajebi-4944	133	15	work	work	NOUN
ajebi-4944	133	16	done	do	VERB
ajebi-4944	133	17	by	by	ADP
ajebi-4944	133	18	bohné	bohné	NOUN
ajebi-4944	133	19	et	et	PROPN
ajebi-4944	133	20	al	al	PROPN
ajebi-4944	133	21	.	.	PROPN
ajebi-4944	134	1	(	(	PUNCT
ajebi-4944	134	2	2023	2023	NUM
ajebi-4944	134	3	)	)	PUNCT
ajebi-4944	134	4	,	,	PUNCT
ajebi-4944	134	5	which	which	PRON
ajebi-4944	134	6	is	be	AUX
ajebi-4944	134	7	focused	focus	VERB
ajebi-4944	134	8	on	on	ADP
ajebi-4944	134	9	the	the	DET
ajebi-4944	134	10	different	different	ADJ
ajebi-4944	134	11	intensities	intensity	NOUN
ajebi-4944	134	12	of	of	ADP
ajebi-4944	134	13	gamification	gamification	NOUN
ajebi-4944	134	14	in	in	ADP
ajebi-4944	134	15	virtual	virtual	ADJ
ajebi-4944	134	16	training	training	NOUN
ajebi-4944	134	17	.	.	PUNCT
ajebi-4944	135	1	specifically	specifically	ADV
ajebi-4944	135	2	,	,	PUNCT
ajebi-4944	135	3	the	the	DET
ajebi-4944	135	4	presence	presence	NOUN
ajebi-4944	135	5	of	of	ADP
ajebi-4944	135	6	a	a	DET
ajebi-4944	135	7	high	high	ADJ
ajebi-4944	135	8	gamification	gamification	NOUN
ajebi-4944	135	9	intensity	intensity	NOUN
ajebi-4944	135	10	corresponds	correspond	VERB
ajebi-4944	135	11	to	to	ADP
ajebi-4944	135	12	the	the	DET
ajebi-4944	135	13	learning	learning	NOUN
ajebi-4944	135	14	results	result	NOUN
ajebi-4944	135	15	being	be	AUX
ajebi-4944	135	16	better	well	ADJ
ajebi-4944	135	17	while	while	SCONJ
ajebi-4944	135	18	the	the	DET
ajebi-4944	135	19	complexity	complexity	NOUN
ajebi-4944	135	20	and	and	CCONJ
ajebi-4944	135	21	,	,	PUNCT
ajebi-4944	135	22	therefore	therefore	ADV
ajebi-4944	135	23	,	,	PUNCT
ajebi-4944	135	24	depth	depth	NOUN
ajebi-4944	135	25	of	of	ADP
ajebi-4944	135	26	gamified	gamifie	VERB
ajebi-4944	135	27	elements	element	NOUN
ajebi-4944	135	28	become	become	VERB
ajebi-4944	135	29	a	a	DET
ajebi-4944	135	30	significant	significant	ADJ
ajebi-4944	135	31	factor	factor	NOUN
ajebi-4944	135	32	in	in	ADP
ajebi-4944	135	33	user	user	NOUN
ajebi-4944	135	34	engagement	engagement	NOUN
ajebi-4944	135	35	and	and	CCONJ
ajebi-4944	135	36	effectiveness	effectiveness	NOUN
ajebi-4944	135	37	.	.	PUNCT
ajebi-4944	136	1	however	however	ADV
ajebi-4944	136	2	,	,	PUNCT
ajebi-4944	136	3	there	there	PRON
ajebi-4944	136	4	is	be	VERB
ajebi-4944	136	5	the	the	DET
ajebi-4944	136	6	necessity	necessity	NOUN
ajebi-4944	136	7	of	of	ADP
ajebi-4944	136	8	applying	apply	VERB
ajebi-4944	136	9	wellstructured	wellstructure	VERB
ajebi-4944	136	10	plans	plan	NOUN
ajebi-4944	136	11	for	for	ADP
ajebi-4944	136	12	examining	examine	VERB
ajebi-4944	136	13	and	and	CCONJ
ajebi-4944	136	14	assessing	assess	VERB
ajebi-4944	136	15	the	the	DET
ajebi-4944	136	16	intensity	intensity	NOUN
ajebi-4944	136	17	of	of	ADP
ajebi-4944	136	18	gamification	gamification	NOUN
ajebi-4944	136	19	.	.	PUNCT
ajebi-4944	137	1	the	the	DET
ajebi-4944	137	2	coalescence	coalescence	NOUN
ajebi-4944	137	3	of	of	ADP
ajebi-4944	137	4	different	different	ADJ
ajebi-4944	137	5	levels	level	NOUN
ajebi-4944	137	6	of	of	ADP
ajebi-4944	137	7	gamification	gamification	PROPN
ajebi-4944	137	8	intensity	intensity	NOUN
ajebi-4944	137	9	along	along	ADP
ajebi-4944	137	10	with	with	ADP
ajebi-4944	137	11	users	user	NOUN
ajebi-4944	137	12	’	'	PUNCT
ajebi-4944	137	13	behavior	behavior	NOUN
ajebi-4944	137	14	and	and	CCONJ
ajebi-4944	137	15	outcomes	outcome	NOUN
ajebi-4944	137	16	in	in	ADP
ajebi-4944	137	17	different	different	ADJ
ajebi-4944	137	18	contexts	contexts	NOUN
ajebi-4944	137	19	merits	merit	VERB
ajebi-4944	137	20	more	more	ADV
ajebi-4944	137	21	empirical	empirical	ADJ
ajebi-4944	137	22	scrutiny	scrutiny	NOUN
ajebi-4944	137	23	.	.	PUNCT
ajebi-4944	138	1	as	as	ADP
ajebi-4944	138	2	for	for	ADP
ajebi-4944	138	3	the	the	DET
ajebi-4944	138	4	philippines	philippine	NOUN
ajebi-4944	138	5	,	,	PUNCT
ajebi-4944	138	6	gamification	gamification	NOUN
ajebi-4944	138	7	has	have	AUX
ajebi-4944	138	8	been	be	AUX
ajebi-4944	138	9	adopted	adopt	VERB
ajebi-4944	138	10	heavily	heavily	ADV
ajebi-4944	138	11	in	in	ADP
ajebi-4944	138	12	e	e	NOUN
ajebi-4944	138	13	-	-	NOUN
ajebi-4944	138	14	commerce	commerce	NOUN
ajebi-4944	138	15	,	,	PUNCT
ajebi-4944	138	16	banking	banking	NOUN
ajebi-4944	138	17	,	,	PUNCT
ajebi-4944	138	18	and	and	CCONJ
ajebi-4944	138	19	education	education	NOUN
ajebi-4944	138	20	.	.	PUNCT
ajebi-4944	139	1	shopee	shopee	NOUN
ajebi-4944	139	2	and	and	CCONJ
ajebi-4944	139	3	gcash	gcash	NOUN
ajebi-4944	139	4	are	be	AUX
ajebi-4944	139	5	examples	example	NOUN
ajebi-4944	139	6	of	of	ADP
ajebi-4944	139	7	platforms	platform	NOUN
ajebi-4944	139	8	that	that	PRON
ajebi-4944	139	9	have	have	AUX
ajebi-4944	139	10	integrated	integrate	VERB
ajebi-4944	139	11	gamification	gamification	NOUN
ajebi-4944	139	12	as	as	ADP
ajebi-4944	139	13	a	a	DET
ajebi-4944	139	14	technique	technique	NOUN
ajebi-4944	139	15	to	to	PART
ajebi-4944	139	16	sustain	sustain	VERB
ajebi-4944	139	17	customer	customer	NOUN
ajebi-4944	139	18	engagement	engagement	NOUN
ajebi-4944	139	19	.	.	PUNCT
ajebi-4944	140	1	nonetheless	nonetheless	ADV
ajebi-4944	140	2	,	,	PUNCT
ajebi-4944	140	3	there	there	PRON
ajebi-4944	140	4	seems	seem	VERB
ajebi-4944	140	5	to	to	PART
ajebi-4944	140	6	be	be	AUX
ajebi-4944	140	7	no	no	DET
ajebi-4944	140	8	local	local	ADJ
ajebi-4944	140	9	studies	study	NOUN
ajebi-4944	140	10	that	that	PRON
ajebi-4944	140	11	look	look	VERB
ajebi-4944	140	12	at	at	ADP
ajebi-4944	140	13	the	the	DET
ajebi-4944	140	14	thickness	thickness	NOUN
ajebi-4944	140	15	of	of	ADP
ajebi-4944	140	16	these	these	DET
ajebi-4944	140	17	gamified	gamifie	VERB
ajebi-4944	140	18	elements	element	NOUN
ajebi-4944	140	19	.	.	PUNCT
ajebi-4944	141	1	in	in	ADP
ajebi-4944	141	2	particular	particular	ADJ
ajebi-4944	141	3	,	,	PUNCT
ajebi-4944	141	4	the	the	DET
ajebi-4944	141	5	literature	literature	NOUN
ajebi-4944	141	6	is	be	AUX
ajebi-4944	141	7	sparse	sparse	ADJ
ajebi-4944	141	8	on	on	ADP
ajebi-4944	141	9	issuing	issue	VERB
ajebi-4944	141	10	a	a	DET
ajebi-4944	141	11	summary	summary	NOUN
ajebi-4944	141	12	about	about	ADP
ajebi-4944	141	13	the	the	DET
ajebi-4944	141	14	interplay	interplay	NOUN
ajebi-4944	141	15	between	between	ADP
ajebi-4944	141	16	the	the	DET
ajebi-4944	141	17	frequency	frequency	NOUN
ajebi-4944	141	18	of	of	ADP
ajebi-4944	141	19	gamified	gamifie	VERB
ajebi-4944	141	20	interactions	interaction	NOUN
ajebi-4944	141	21	,	,	PUNCT
ajebi-4944	141	22	the	the	DET
ajebi-4944	141	23	complexity	complexity	NOUN
ajebi-4944	141	24	of	of	ADP
ajebi-4944	141	25	game	game	NOUN
ajebi-4944	141	26	mechanics	mechanic	NOUN
ajebi-4944	141	27	,	,	PUNCT
ajebi-4944	141	28	and	and	CCONJ
ajebi-4944	141	29	the	the	DET
ajebi-4944	141	30	immersiveness	immersiveness	NOUN
ajebi-4944	141	31	of	of	ADP
ajebi-4944	141	32	the	the	DET
ajebi-4944	141	33	user	user	NOUN
ajebi-4944	141	34	experience	experience	NOUN
ajebi-4944	141	35	concerning	concern	VERB
ajebi-4944	141	36	consumer	consumer	NOUN
ajebi-4944	141	37	behavior	behavior	NOUN
ajebi-4944	141	38	and	and	CCONJ
ajebi-4944	141	39	brand	brand	NOUN
ajebi-4944	141	40	loyalty	loyalty	NOUN
ajebi-4944	141	41	among	among	ADP
ajebi-4944	141	42	filipino	filipino	ADJ
ajebi-4944	141	43	users	user	NOUN
ajebi-4944	141	44	.	.	PUNCT
ajebi-4944	142	1	gamification	gamification	NOUN
ajebi-4944	142	2	and	and	CCONJ
ajebi-4944	142	3	consumer	consumer	NOUN
ajebi-4944	142	4	behavior	behavior	NOUN
ajebi-4944	142	5	gamification	gamification	NOUN
ajebi-4944	142	6	can	can	AUX
ajebi-4944	142	7	now	now	ADV
ajebi-4944	142	8	be	be	AUX
ajebi-4944	142	9	used	use	VERB
ajebi-4944	142	10	to	to	PART
ajebi-4944	142	11	develop	develop	VERB
ajebi-4944	142	12	consumer	consumer	NOUN
ajebi-4944	142	13	behavior	behavior	NOUN
ajebi-4944	142	14	by	by	ADP
ajebi-4944	142	15	improving	improve	VERB
ajebi-4944	142	16	engagement	engagement	NOUN
ajebi-4944	142	17	,	,	PUNCT
ajebi-4944	142	18	making	make	VERB
ajebi-4944	142	19	consumers	consumer	NOUN
ajebi-4944	142	20	feel	feel	VERB
ajebi-4944	142	21	they	they	PRON
ajebi-4944	142	22	are	be	AUX
ajebi-4944	142	23	taking	take	VERB
ajebi-4944	142	24	part	part	NOUN
ajebi-4944	142	25	in	in	ADP
ajebi-4944	142	26	the	the	DET
ajebi-4944	142	27	decision	decision	NOUN
ajebi-4944	142	28	-	-	PUNCT
ajebi-4944	142	29	making	make	VERB
ajebi-4944	142	30	process	process	NOUN
ajebi-4944	142	31	,	,	PUNCT
ajebi-4944	142	32	and	and	CCONJ
ajebi-4944	142	33	even	even	ADV
ajebi-4944	142	34	through	through	ADP
ajebi-4944	142	35	the	the	DET
ajebi-4944	142	36	evocation	evocation	NOUN
ajebi-4944	142	37	of	of	ADP
ajebi-4944	142	38	some	some	DET
ajebi-4944	142	39	type	type	NOUN
ajebi-4944	142	40	of	of	ADP
ajebi-4944	142	41	emotion	emotion	NOUN
ajebi-4944	142	42	.	.	PUNCT
ajebi-4944	143	1	by	by	ADP
ajebi-4944	143	2	imbuing	imbue	VERB
ajebi-4944	143	3	gameful	gameful	ADJ
ajebi-4944	143	4	elements	element	NOUN
ajebi-4944	143	5	to	to	PART
ajebi-4944	143	6	experience	experience	VERB
ajebi-4944	143	7	outside	outside	ADV
ajebi-4944	143	8	of	of	ADP
ajebi-4944	143	9	everyday	everyday	ADJ
ajebi-4944	143	10	life	life	NOUN
ajebi-4944	143	11	,	,	PUNCT
ajebi-4944	143	12	businesses	business	NOUN
ajebi-4944	143	13	want	want	VERB
ajebi-4944	143	14	to	to	PART
ajebi-4944	143	15	convey	convey	VERB
ajebi-4944	143	16	an	an	DET
ajebi-4944	143	17	impression	impression	NOUN
ajebi-4944	143	18	of	of	ADP
ajebi-4944	143	19	liveliness	liveliness	NOUN
ajebi-4944	143	20	and	and	CCONJ
ajebi-4944	143	21	sense	sense	NOUN
ajebi-4944	143	22	of	of	ADP
ajebi-4944	143	23	achivement	achivement	NOUN
ajebi-4944	143	24	to	to	ADP
ajebi-4944	143	25	customers	customer	NOUN
ajebi-4944	143	26	.	.	PUNCT
ajebi-4944	144	1	furthermore	furthermore	ADV
ajebi-4944	144	2	,	,	PUNCT
ajebi-4944	144	3	gamified	gamifie	VERB
ajebi-4944	144	4	systems	system	NOUN
ajebi-4944	144	5	fulfill	fulfill	VERB
ajebi-4944	144	6	basic	basic	ADJ
ajebi-4944	144	7	psychological	psychological	ADJ
ajebi-4944	144	8	needs	need	NOUN
ajebi-4944	144	9	—	—	PUNCT
ajebi-4944	144	10	competence	competence	NOUN
ajebi-4944	144	11	,	,	PUNCT
ajebi-4944	144	12	autonomy	autonomy	NOUN
ajebi-4944	144	13	,	,	PUNCT
ajebi-4944	144	14	and	and	CCONJ
ajebi-4944	144	15	relatedness	relatedness	NOUN
ajebi-4944	144	16	—	—	PUNCT
ajebi-4944	144	17	thus	thus	ADV
ajebi-4944	144	18	increasing	increase	VERB
ajebi-4944	144	19	user	user	NOUN
ajebi-4944	144	20	engagement	engagement	NOUN
ajebi-4944	144	21	.	.	PUNCT
ajebi-4944	145	1	for	for	ADP
ajebi-4944	145	2	instance	instance	NOUN
ajebi-4944	145	3	,	,	PUNCT
ajebi-4944	145	4	if	if	SCONJ
ajebi-4944	145	5	any	any	DET
ajebi-4944	145	6	one	one	NUM
ajebi-4944	145	7	of	of	ADP
ajebi-4944	145	8	the	the	DET
ajebi-4944	145	9	functions	function	NOUN
ajebi-4944	145	10	of	of	ADP
ajebi-4944	145	11	challenges	challenge	NOUN
ajebi-4944	145	12	,	,	PUNCT
ajebi-4944	145	13	feedback	feedback	NOUN
ajebi-4944	145	14	mechanisms	mechanism	NOUN
ajebi-4944	145	15	,	,	PUNCT
ajebi-4944	145	16	and	and	CCONJ
ajebi-4944	145	17	rewards	reward	VERB
ajebi-4944	145	18	causes	cause	VERB
ajebi-4944	145	19	an	an	DET
ajebi-4944	145	20	increase	increase	NOUN
ajebi-4944	145	21	in	in	ADP
ajebi-4944	145	22	user	user	NOUN
ajebi-4944	145	23	satisfaction	satisfaction	NOUN
ajebi-4944	145	24	then	then	ADV
ajebi-4944	145	25	high	high	ADJ
ajebi-4944	145	26	levels	level	NOUN
ajebi-4944	145	27	of	of	ADP
ajebi-4944	145	28	user	user	NOUN
ajebi-4944	145	29	engagement	engagement	NOUN
ajebi-4944	145	30	will	will	AUX
ajebi-4944	145	31	be	be	AUX
ajebi-4944	145	32	sustained	sustain	VERB
ajebi-4944	145	33	such	such	ADJ
ajebi-4944	145	34	as	as	ADP
ajebi-4944	145	35	the	the	DET
ajebi-4944	145	36	platform	platform	NOUN
ajebi-4944	145	37	(	(	PUNCT
ajebi-4944	145	38	bitrián	bitrián	PROPN
ajebi-4944	145	39	et	et	PROPN
ajebi-4944	145	40	al	al	PROPN
ajebi-4944	145	41	.	.	PROPN
ajebi-4944	145	42	,	,	PUNCT
ajebi-4944	145	43	2021	2021	NUM
ajebi-4944	145	44	)	)	PUNCT
ajebi-4944	145	45	.	.	PUNCT
ajebi-4944	146	1	additionally	additionally	ADV
ajebi-4944	146	2	,	,	PUNCT
ajebi-4944	146	3	the	the	DET
ajebi-4944	146	4	emotions	emotion	NOUN
ajebi-4944	146	5	of	of	ADP
ajebi-4944	146	6	the	the	DET
ajebi-4944	146	7	consumers	consumer	NOUN
ajebi-4944	146	8	also	also	ADV
ajebi-4944	146	9	improve	improve	VERB
ajebi-4944	146	10	as	as	ADP
ajebi-4944	146	11	a	a	DET
ajebi-4944	146	12	result	result	NOUN
ajebi-4944	146	13	of	of	ADP
ajebi-4944	146	14	gamification	gamification	NOUN
ajebi-4944	146	15	which	which	PRON
ajebi-4944	146	16	has	have	VERB
ajebi-4944	146	17	a	a	DET
ajebi-4944	146	18	say	say	NOUN
ajebi-4944	146	19	in	in	ADP
ajebi-4944	146	20	their	their	PRON
ajebi-4944	146	21	decisions	decision	NOUN
ajebi-4944	146	22	.	.	PUNCT
ajebi-4944	147	1	the	the	DET
ajebi-4944	147	2	presence	presence	NOUN
ajebi-4944	147	3	of	of	ADP
ajebi-4944	147	4	perks	perk	NOUN
ajebi-4944	147	5	and	and	CCONJ
ajebi-4944	147	6	symbolism	symbolism	NOUN
ajebi-4944	147	7	of	of	ADP
ajebi-4944	147	8	success	success	NOUN
ajebi-4944	147	9	can	can	AUX
ajebi-4944	147	10	steer	steer	VERB
ajebi-4944	147	11	customers	customer	NOUN
ajebi-4944	147	12	in	in	ADP
ajebi-4944	147	13	the	the	DET
ajebi-4944	147	14	right	right	ADJ
ajebi-4944	147	15	direction	direction	NOUN
ajebi-4944	147	16	,	,	PUNCT
ajebi-4944	147	17	such	such	ADJ
ajebi-4944	147	18	as	as	ADP
ajebi-4944	147	19	to	to	PART
ajebi-4944	147	20	buy	buy	VERB
ajebi-4944	147	21	a	a	DET
ajebi-4944	147	22	product	product	NOUN
ajebi-4944	147	23	or	or	CCONJ
ajebi-4944	147	24	to	to	PART
ajebi-4944	147	25	try	try	VERB
ajebi-4944	147	26	something	something	PRON
ajebi-4944	147	27	new	new	ADJ
ajebi-4944	147	28	(	(	PUNCT
ajebi-4944	147	29	tobon	tobon	PROPN
ajebi-4944	147	30	et	et	PROPN
ajebi-4944	147	31	al	al	PROPN
ajebi-4944	147	32	.	.	PROPN
ajebi-4944	147	33	,	,	PUNCT
ajebi-4944	147	34	2019	2019	NUM
ajebi-4944	147	35	)	)	PUNCT
ajebi-4944	147	36	.	.	PUNCT
ajebi-4944	148	1	gamified	gamifie	VERB
ajebi-4944	148	2	that	that	PRON
ajebi-4944	148	3	kind	kind	NOUN
ajebi-4944	148	4	of	of	ADP
ajebi-4944	148	5	product	product	NOUN
ajebi-4944	148	6	features	feature	NOUN
ajebi-4944	148	7	can	can	AUX
ajebi-4944	148	8	create	create	VERB
ajebi-4944	148	9	enjoyable	enjoyable	ADJ
ajebi-4944	148	10	and	and	CCONJ
ajebi-4944	148	11	exciting	exciting	ADJ
ajebi-4944	148	12	experiences	experience	NOUN
ajebi-4944	148	13	which	which	PRON
ajebi-4944	148	14	,	,	PUNCT
ajebi-4944	148	15	in	in	ADP
ajebi-4944	148	16	turn	turn	NOUN
ajebi-4944	148	17	,	,	PUNCT
ajebi-4944	148	18	are	be	AUX
ajebi-4944	148	19	essential	essential	ADJ
ajebi-4944	148	20	to	to	ADP
ajebi-4944	148	21	positive	positive	ADJ
ajebi-4944	148	22	attitudes	attitude	NOUN
ajebi-4944	148	23	’	'	PUNCT
ajebi-4944	148	24	development	development	NOUN
ajebi-4944	148	25	toward	toward	ADP
ajebi-4944	148	26	the	the	DET
ajebi-4944	148	27	brand	brand	NOUN
ajebi-4944	148	28	.	.	PUNCT
ajebi-4944	149	1	these	these	DET
ajebi-4944	149	2	emotional	emotional	ADJ
ajebi-4944	149	3	reactions	reaction	NOUN
ajebi-4944	149	4	can	can	AUX
ajebi-4944	149	5	,	,	PUNCT
ajebi-4944	149	6	as	as	ADP
ajebi-4944	149	7	a	a	DET
ajebi-4944	149	8	result	result	NOUN
ajebi-4944	149	9	,	,	PUNCT
ajebi-4944	149	10	change	change	VERB
ajebi-4944	149	11	the	the	DET
ajebi-4944	149	12	customers	customer	NOUN
ajebi-4944	149	13	’	'	PUNCT
ajebi-4944	149	14	view	view	NOUN
ajebi-4944	149	15	of	of	ADP
ajebi-4944	149	16	the	the	DET
ajebi-4944	149	17	brand	brand	NOUN
ajebi-4944	149	18	positively	positively	ADV
ajebi-4944	149	19	and	and	CCONJ
ajebi-4944	149	20	increase	increase	VERB
ajebi-4944	149	21	their	their	PRON
ajebi-4944	149	22	chances	chance	NOUN
ajebi-4944	149	23	of	of	ADP
ajebi-4944	149	24	returning	return	VERB
ajebi-4944	149	25	(	(	PUNCT
ajebi-4944	149	26	habachi	habachi	NOUN
ajebi-4944	149	27	et	et	PROPN
ajebi-4944	149	28	al	al	PROPN
ajebi-4944	149	29	.	.	PROPN
ajebi-4944	149	30	,	,	PUNCT
ajebi-4944	149	31	2023	2023	NUM
ajebi-4944	149	32	)	)	PUNCT
ajebi-4944	149	33	.	.	PUNCT
ajebi-4944	150	1	in	in	ADP
ajebi-4944	150	2	the	the	DET
ajebi-4944	150	3	philippines	philippine	NOUN
ajebi-4944	150	4	,	,	PUNCT
ajebi-4944	150	5	the	the	DET
ajebi-4944	150	6	customers	customer	NOUN
ajebi-4944	150	7	are	be	AUX
ajebi-4944	150	8	more	more	ADV
ajebi-4944	150	9	attracted	attract	VERB
ajebi-4944	150	10	to	to	ADP
ajebi-4944	150	11	the	the	DET
ajebi-4944	150	12	gamification	gamification	NOUN
ajebi-4944	150	13	strategies	strategy	NOUN
ajebi-4944	150	14	that	that	PRON
ajebi-4944	150	15	are	be	AUX
ajebi-4944	150	16	simple	simple	ADJ
ajebi-4944	150	17	yet	yet	ADV
ajebi-4944	150	18	offer	offer	VERB
ajebi-4944	150	19	more	more	ADJ
ajebi-4944	150	20	value	value	NOUN
ajebi-4944	150	21	.	.	PUNCT
ajebi-4944	151	1	like	like	ADP
ajebi-4944	151	2	shopee	shopee	NOUN
ajebi-4944	151	3	that	that	PRON
ajebi-4944	151	4	has	have	VERB
ajebi-4944	151	5	very	very	ADV
ajebi-4944	151	6	nice	nice	ADJ
ajebi-4944	151	7	implementation	implementation	NOUN
ajebi-4944	151	8	of	of	ADP
ajebi-4944	151	9	gamified	gamifie	VERB
ajebi-4944	151	10	features	feature	NOUN
ajebi-4944	151	11	including	include	VERB
ajebi-4944	151	12	“	"	PUNCT
ajebi-4944	151	13	shopee	shopee	NOUN
ajebi-4944	151	14	shake	shake	NOUN
ajebi-4944	151	15	”	"	PUNCT
ajebi-4944	151	16	and	and	CCONJ
ajebi-4944	151	17	“	"	PUNCT
ajebi-4944	151	18	shopee	shopee	NOUN
ajebi-4944	151	19	farm	farm	NOUN
ajebi-4944	151	20	”	"	PUNCT
ajebi-4944	151	21	that	that	PRON
ajebi-4944	151	22	users	user	NOUN
ajebi-4944	151	23	liked	like	VERB
ajebi-4944	151	24	as	as	SCONJ
ajebi-4944	151	25	they	they	PRON
ajebi-4944	151	26	get	get	VERB
ajebi-4944	151	27	rewards	reward	NOUN
ajebi-4944	151	28	and	and	CCONJ
ajebi-4944	151	29	incentives	incentive	VERB
ajebi-4944	151	30	right	right	ADV
ajebi-4944	151	31	away	away	ADV
ajebi-4944	151	32	.	.	PUNCT
ajebi-4944	152	1	a	a	DET
ajebi-4944	152	2	research	research	NOUN
ajebi-4944	152	3	study	study	NOUN
ajebi-4944	152	4	on	on	ADP
ajebi-4944	152	5	the	the	DET
ajebi-4944	152	6	“	"	PUNCT
ajebi-4944	152	7	shopee	shopee	NOUN
ajebi-4944	152	8	cocoki	cocoki	NOUN
ajebi-4944	152	9	”	"	PUNCT
ajebi-4944	152	10	game	game	NOUN
ajebi-4944	152	11	found	find	VERB
ajebi-4944	152	12	that	that	SCONJ
ajebi-4944	152	13	a	a	DET
ajebi-4944	152	14	higher	high	ADJ
ajebi-4944	152	15	intensity	intensity	NOUN
ajebi-4944	152	16	of	of	ADP
ajebi-4944	152	17	gamification	gamification	NOUN
ajebi-4944	152	18	had	have	VERB
ajebi-4944	152	19	a	a	DET
ajebi-4944	152	20	strong	strong	ADJ
ajebi-4944	152	21	positive	positive	ADJ
ajebi-4944	152	22	effect	effect	NOUN
ajebi-4944	152	23	on	on	ADP
ajebi-4944	152	24	customer	customer	NOUN
ajebi-4944	152	25	engagement	engagement	NOUN
ajebi-4944	152	26	and	and	CCONJ
ajebi-4944	152	27	loyalty	loyalty	NOUN
ajebi-4944	152	28	(	(	PUNCT
ajebi-4944	152	29	putri	putri	PROPN
ajebi-4944	152	30	&	&	CCONJ
ajebi-4944	152	31	rinova	rinova	PROPN
ajebi-4944	152	32	,	,	PUNCT
ajebi-4944	152	33	2024	2024	NUM
ajebi-4944	152	34	)	)	PUNCT
ajebi-4944	152	35	.	.	PUNCT
ajebi-4944	153	1	on	on	ADP
ajebi-4944	153	2	a	a	DET
ajebi-4944	153	3	global	global	ADJ
ajebi-4944	153	4	scale	scale	NOUN
ajebi-4944	153	5	,	,	PUNCT
ajebi-4944	153	6	the	the	DET
ajebi-4944	153	7	association	association	NOUN
ajebi-4944	153	8	of	of	ADP
ajebi-4944	153	9	gamification	gamification	NOUN
ajebi-4944	153	10	with	with	ADP
ajebi-4944	153	11	impulse	impulse	ADJ
ajebi-4944	153	12	buying	buying	NOUN
ajebi-4944	153	13	has	have	AUX
ajebi-4944	153	14	been	be	AUX
ajebi-4944	153	15	a	a	DET
ajebi-4944	153	16	remarkable	remarkable	ADJ
ajebi-4944	153	17	one	one	NOUN
ajebi-4944	153	18	,	,	PUNCT
ajebi-4944	153	19	particularly	particularly	ADV
ajebi-4944	153	20	in	in	ADP
ajebi-4944	153	21	e	e	NOUN
ajebi-4944	153	22	-	-	NOUN
ajebi-4944	153	23	commerce	commerce	NOUN
ajebi-4944	153	24	settings	setting	NOUN
ajebi-4944	153	25	.	.	PUNCT
ajebi-4944	154	1	the	the	DET
ajebi-4944	154	2	elements	element	NOUN
ajebi-4944	154	3	of	of	ADP
ajebi-4944	154	4	games	game	NOUN
ajebi-4944	154	5	such	such	ADJ
ajebi-4944	154	6	as	as	ADP
ajebi-4944	154	7	point	point	NOUN
ajebi-4944	154	8	systems	system	NOUN
ajebi-4944	154	9	,	,	PUNCT
ajebi-4944	154	10	limited	limited	ADJ
ajebi-4944	154	11	-	-	PUNCT
ajebi-4944	154	12	time	time	NOUN
ajebi-4944	154	13	offers	offer	NOUN
ajebi-4944	154	14	,	,	PUNCT
ajebi-4944	154	15	and	and	CCONJ
ajebi-4944	154	16	interactive	interactive	ADJ
ajebi-4944	154	17	challenges	challenge	NOUN
ajebi-4944	154	18	produce	produce	VERB
ajebi-4944	154	19	a	a	DET
ajebi-4944	154	20	sense	sense	NOUN
ajebi-4944	154	21	of	of	ADP
ajebi-4944	154	22	both	both	CCONJ
ajebi-4944	154	23	urgency	urgency	NOUN
ajebi-4944	154	24	and	and	CCONJ
ajebi-4944	154	25	excitement	excitement	NOUN
ajebi-4944	154	26	,	,	PUNCT
ajebi-4944	154	27	making	make	VERB
ajebi-4944	154	28	people	people	NOUN
ajebi-4944	154	29	buy	buy	VERB
ajebi-4944	154	30	things	thing	NOUN
ajebi-4944	154	31	they	they	PRON
ajebi-4944	154	32	did	do	AUX
ajebi-4944	154	33	not	not	PART
ajebi-4944	154	34	originally	originally	ADV
ajebi-4944	154	35	plan	plan	VERB
ajebi-4944	154	36	on	on	ADP
ajebi-4944	154	37	purchasing	purchase	VERB
ajebi-4944	154	38	.	.	PUNCT
ajebi-4944	155	1	the	the	DET
ajebi-4944	155	2	literature	literature	NOUN
ajebi-4944	155	3	has	have	AUX
ajebi-4944	155	4	demonstrated	demonstrate	VERB
ajebi-4944	155	5	that	that	SCONJ
ajebi-4944	155	6	immersive	immersive	ADJ
ajebi-4944	155	7	activities	activity	NOUN
ajebi-4944	155	8	,	,	PUNCT
ajebi-4944	155	9	through	through	ADP
ajebi-4944	155	10	gamification	gamification	NOUN
ajebi-4944	155	11	,	,	PUNCT
ajebi-4944	155	12	promote	promote	VERB
ajebi-4944	155	13	perceived	perceive	VERB
ajebi-4944	155	14	enjoyment	enjoyment	NOUN
ajebi-4944	155	15	and	and	CCONJ
ajebi-4944	155	16	boost	boost	VERB
ajebi-4944	155	17	socialization	socialization	NOUN
ajebi-4944	155	18	,	,	PUNCT
ajebi-4944	155	19	which	which	PRON
ajebi-4944	155	20	in	in	ADP
ajebi-4944	155	21	turn	turn	NOUN
ajebi-4944	155	22	are	be	AUX
ajebi-4944	155	23	both	both	PRON
ajebi-4944	155	24	positively	positively	ADV
ajebi-4944	155	25	related	relate	VERB
ajebi-4944	155	26	to	to	ADP
ajebi-4944	155	27	impulse	impulse	ADJ
ajebi-4944	155	28	buying	buying	NOUN
ajebi-4944	155	29	behavior	behavior	NOUN
ajebi-4944	155	30	.	.	PUNCT
ajebi-4944	156	1	furthermore	furthermore	ADV
ajebi-4944	156	2	,	,	PUNCT
ajebi-4944	156	3	in	in	ADP
ajebi-4944	156	4	their	their	PRON
ajebi-4944	156	5	findings	finding	NOUN
ajebi-4944	156	6	,	,	PUNCT
ajebi-4944	156	7	the	the	DET
ajebi-4944	156	8	researchers	researcher	NOUN
ajebi-4944	156	9	include	include	VERB
ajebi-4944	156	10	the	the	DET
ajebi-4944	156	11	idea	idea	NOUN
ajebi-4944	156	12	that	that	SCONJ
ajebi-4944	156	13	the	the	DET
ajebi-4944	156	14	immersive	immersive	NOUN
ajebi-4944	156	15	experience	experience	NOUN
ajebi-4944	156	16	due	due	ADP
ajebi-4944	156	17	to	to	ADP
ajebi-4944	156	18	gamified	gamifie	VERB
ajebi-4944	156	19	environments	environment	NOUN
ajebi-4944	156	20	shifts	shift	NOUN
ajebi-4944	156	21	the	the	DET
ajebi-4944	156	22	target	target	NOUN
ajebi-4944	156	23	focus	focus	VERB
ajebi-4944	156	24	from	from	ADP
ajebi-4944	156	25	unplanned	unplanned	ADJ
ajebi-4944	156	26	distributions	distribution	NOUN
ajebi-4944	156	27	to	to	ADP
ajebi-4944	156	28	consumer	consumer	NOUN
ajebi-4944	156	29	promotion	promotion	NOUN
ajebi-4944	156	30	(	(	PUNCT
ajebi-4944	156	31	gao	gao	PROPN
ajebi-4944	156	32	&	&	CCONJ
ajebi-4944	156	33	zhao	zhao	PROPN
ajebi-4944	156	34	,	,	PUNCT
ajebi-4944	156	35	2023	2023	NUM
ajebi-4944	156	36	)	)	PUNCT
ajebi-4944	156	37	.	.	PUNCT
ajebi-4944	157	1	brand	brand	NOUN
ajebi-4944	157	2	loyalty	loyalty	NOUN
ajebi-4944	157	3	outcomes	outcome	NOUN
ajebi-4944	157	4	from	from	ADP
ajebi-4944	157	5	gamification	gamification	PROPN
ajebi-4944	157	6	gamification	gamification	PROPN
ajebi-4944	157	7	is	be	AUX
ajebi-4944	157	8	a	a	DET
ajebi-4944	157	9	known	know	VERB
ajebi-4944	157	10	approach	approach	NOUN
ajebi-4944	157	11	that	that	PRON
ajebi-4944	157	12	is	be	AUX
ajebi-4944	157	13	effective	effective	ADJ
ajebi-4944	157	14	to	to	PART
ajebi-4944	157	15	positively	positively	ADV
ajebi-4944	157	16	impact	impact	VERB
ajebi-4944	157	17	the	the	DET
ajebi-4944	157	18	major	major	ADJ
ajebi-4944	157	19	brand	brand	NOUN
ajebi-4944	157	20	loyalty	loyalty	NOUN
ajebi-4944	157	21	variables	variable	NOUN
ajebi-4944	157	22	such	such	ADJ
ajebi-4944	157	23	as	as	ADP
ajebi-4944	157	24	net	net	ADJ
ajebi-4944	157	25	promoter	promoter	NOUN
ajebi-4944	157	26	score	score	NOUN
ajebi-4944	157	27	(	(	PUNCT
ajebi-4944	157	28	nps	nps	PROPN
ajebi-4944	157	29	)	)	PUNCT
ajebi-4944	157	30	,	,	PUNCT
ajebi-4944	157	31	intention	intention	NOUN
ajebi-4944	157	32	for	for	ADP
ajebi-4944	157	33	repeat	repeat	NOUN
ajebi-4944	157	34	purchases	purchase	NOUN
ajebi-4944	157	35	,	,	PUNCT
ajebi-4944	157	36	and	and	CCONJ
ajebi-4944	157	37	emotional	emotional	ADJ
ajebi-4944	157	38	commitment	commitment	NOUN
ajebi-4944	157	39	.	.	PUNCT
ajebi-4944	158	1	therefore	therefore	ADV
ajebi-4944	158	2	,	,	PUNCT
ajebi-4944	158	3	integrating	integrate	VERB
ajebi-4944	158	4	game	game	NOUN
ajebi-4944	158	5	-	-	PUNCT
ajebi-4944	158	6	like	like	ADJ
ajebi-4944	158	7	elements	element	NOUN
ajebi-4944	158	8	into	into	ADP
ajebi-4944	158	9	a	a	DET
ajebi-4944	158	10	marketing	marketing	NOUN
ajebi-4944	158	11	plan	plan	NOUN
ajebi-4944	158	12	is	be	AUX
ajebi-4944	158	13	a	a	DET
ajebi-4944	158	14	way	way	NOUN
ajebi-4944	158	15	for	for	SCONJ
ajebi-4944	158	16	brands	brand	NOUN
ajebi-4944	158	17	to	to	PART
ajebi-4944	158	18	approach	approach	VERB
ajebi-4944	158	19	customer	customer	NOUN
ajebi-4944	158	20	engagement	engagement	NOUN
ajebi-4944	158	21	and	and	CCONJ
ajebi-4944	158	22	deepening	deepen	VERB
ajebi-4944	158	23	relationships	relationship	NOUN
ajebi-4944	158	24	effectively	effectively	ADV
ajebi-4944	158	25	.	.	PUNCT
ajebi-4944	159	1	among	among	ADP
ajebi-4944	159	2	other	other	ADJ
ajebi-4944	159	3	things	thing	NOUN
ajebi-4944	159	4	,	,	PUNCT
ajebi-4944	159	5	the	the	DET
ajebi-4944	159	6	most	most	ADV
ajebi-4944	159	7	important	important	ADJ
ajebi-4944	159	8	net	net	ADJ
ajebi-4944	159	9	promoter	promoter	NOUN
ajebi-4944	159	10	score	score	NOUN
ajebi-4944	159	11	(	(	PUNCT
ajebi-4944	159	12	nps	nps	PROPN
ajebi-4944	159	13	)	)	PUNCT
ajebi-4944	159	14	,	,	PUNCT
ajebi-4944	159	15	a	a	DET
ajebi-4944	159	16	metric	metric	NOUN
ajebi-4944	159	17	that	that	PRON
ajebi-4944	159	18	indicates	indicate	VERB
ajebi-4944	159	19	a	a	DET
ajebi-4944	159	20	customer	customer	NOUN
ajebi-4944	159	21	’s	’s	PART
ajebi-4944	159	22	satisfaction	satisfaction	NOUN
ajebi-4944	159	23	and	and	CCONJ
ajebi-4944	159	24	loyalty	loyalty	NOUN
ajebi-4944	159	25	by	by	ADP
ajebi-4944	159	26	asking	ask	VERB
ajebi-4944	159	27	customers	customer	NOUN
ajebi-4944	159	28	how	how	SCONJ
ajebi-4944	159	29	likely	likely	ADJ
ajebi-4944	159	30	they	they	PRON
ajebi-4944	159	31	are	be	AUX
ajebi-4944	159	32	to	to	PART
ajebi-4944	159	33	recommend	recommend	VERB
ajebi-4944	159	34	a	a	DET
ajebi-4944	159	35	brand	brand	NOUN
ajebi-4944	159	36	,	,	PUNCT
ajebi-4944	159	37	is	be	AUX
ajebi-4944	159	38	positively	positively	ADV
ajebi-4944	159	39	affected	affect	VERB
ajebi-4944	159	40	by	by	ADP
ajebi-4944	159	41	the	the	DET
ajebi-4944	159	42	experiences	experience	NOUN
ajebi-4944	159	43	that	that	PRON
ajebi-4944	159	44	are	be	AUX
ajebi-4944	159	45	gamified	gamifie	VERB
ajebi-4944	159	46	.	.	PUNCT
ajebi-4944	160	1	gamification	gamification	NOUN
ajebi-4944	160	2	strategies	strategy	NOUN
ajebi-4944	160	3	that	that	PRON
ajebi-4944	160	4	utilize	utilize	VERB
ajebi-4944	160	5	challenges	challenge	NOUN
ajebi-4944	160	6	,	,	PUNCT
ajebi-4944	160	7	rewards	reward	NOUN
ajebi-4944	160	8	,	,	PUNCT
ajebi-4944	160	9	and	and	CCONJ
ajebi-4944	160	10	the	the	DET
ajebi-4944	160	11	interactive	interactive	ADJ
ajebi-4944	160	12	elements	element	NOUN
ajebi-4944	160	13	can	can	AUX
ajebi-4944	160	14	facilitate	facilitate	VERB
ajebi-4944	160	15	positive	positive	ADJ
ajebi-4944	160	16	customer	customer	NOUN
ajebi-4944	160	17	experiences	experience	NOUN
ajebi-4944	160	18	and	and	CCONJ
ajebi-4944	160	19	in	in	ADP
ajebi-4944	160	20	this	this	DET
ajebi-4944	160	21	way	way	NOUN
ajebi-4944	160	22	,	,	PUNCT
ajebi-4944	160	23	increase	increase	VERB
ajebi-4944	160	24	nps	nps	PROPN
ajebi-4944	160	25	rankings	ranking	NOUN
ajebi-4944	160	26	.	.	PUNCT
ajebi-4944	161	1	for	for	ADP
ajebi-4944	161	2	example	example	NOUN
ajebi-4944	161	3	,	,	PUNCT
ajebi-4944	161	4	a	a	DET
ajebi-4944	161	5	research	research	NOUN
ajebi-4944	161	6	result	result	NOUN
ajebi-4944	161	7	by	by	ADP
ajebi-4944	161	8	harwood	harwood	NOUN
ajebi-4944	161	9	and	and	CCONJ
ajebi-4944	161	10	garry	garry	PROPN
ajebi-4944	161	11	(	(	PUNCT
ajebi-4944	161	12	2015	2015	NUM
ajebi-4944	161	13	)	)	PUNCT
ajebi-4944	161	14	showed	show	VERB
ajebi-4944	161	15	that	that	SCONJ
ajebi-4944	161	16	the	the	DET
ajebi-4944	161	17	gamification	gamification	NOUN
ajebi-4944	161	18	of	of	ADP
ajebi-4944	161	19	elements	element	NOUN
ajebi-4944	161	20	is	be	AUX
ajebi-4944	161	21	the	the	DET
ajebi-4944	161	22	stimulus	stimulus	NOUN
ajebi-4944	161	23	for	for	ADP
ajebi-4944	161	24	positive	positive	ADJ
ajebi-4944	161	25	emotions	emotion	NOUN
ajebi-4944	161	26	,	,	PUNCT
ajebi-4944	161	27	and	and	CCONJ
ajebi-4944	161	28	as	as	ADP
ajebi-4944	161	29	a	a	DET
ajebi-4944	161	30	result	result	NOUN
ajebi-4944	161	31	,	,	PUNCT
ajebi-4944	161	32	it	it	PRON
ajebi-4944	161	33	increases	increase	VERB
ajebi-4944	161	34	brand	brand	NOUN
ajebi-4944	161	35	engagement	engagement	NOUN
ajebi-4944	161	36	and	and	CCONJ
ajebi-4944	161	37	loyalty	loyalty	NOUN
ajebi-4944	161	38	.	.	PUNCT
ajebi-4944	162	1	the	the	DET
ajebi-4944	162	2	repurchase	repurchase	NOUN
ajebi-4944	162	3	intentions	intention	NOUN
ajebi-4944	162	4	are	be	AUX
ajebi-4944	162	5	also	also	ADV
ajebi-4944	162	6	influenced	influence	VERB
ajebi-4944	162	7	by	by	ADP
ajebi-4944	162	8	gamification	gamification	NOUN
ajebi-4944	162	9	.	.	PUNCT
ajebi-4944	163	1	engaging	engage	VERB
ajebi-4944	163	2	with	with	ADP
ajebi-4944	163	3	customers	customer	NOUN
ajebi-4944	163	4	and	and	CCONJ
ajebi-4944	163	5	offering	offer	VERB
ajebi-4944	163	6	attractive	attractive	ADJ
ajebi-4944	163	7	rewards	reward	NOUN
ajebi-4944	163	8	,	,	PUNCT
ajebi-4944	163	9	is	be	AUX
ajebi-4944	163	10	one	one	NUM
ajebi-4944	163	11	way	way	NOUN
ajebi-4944	163	12	for	for	SCONJ
ajebi-4944	163	13	gamified	gamified	ADJ
ajebi-4944	163	14	marketing	marketing	NOUN
ajebi-4944	163	15	to	to	PART
ajebi-4944	163	16	stimulate	stimulate	VERB
ajebi-4944	163	17	repeat	repeat	NOUN
ajebi-4944	163	18	purchases	purchase	NOUN
ajebi-4944	163	19	.	.	PUNCT
ajebi-4944	164	1	a	a	DET
ajebi-4944	164	2	study	study	NOUN
ajebi-4944	164	3	shows	show	VERB
ajebi-4944	164	4	that	that	SCONJ
ajebi-4944	164	5	gamification	gamification	NOUN
ajebi-4944	164	6	in	in	ADP
ajebi-4944	164	7	loyalty	loyalty	NOUN
ajebi-4944	164	8	schemes	scheme	NOUN
ajebi-4944	164	9	has	have	VERB
ajebi-4944	164	10	a	a	DET
ajebi-4944	164	11	significant	significant	ADJ
ajebi-4944	164	12	positive	positive	ADJ
ajebi-4944	164	13	impact	impact	NOUN
ajebi-4944	164	14	on	on	ADP
ajebi-4944	164	15	e	e	NOUN
ajebi-4944	164	16	-	-	NOUN
ajebi-4944	164	17	customer	customer	NOUN
ajebi-4944	164	18	loyalty	loyalty	NOUN
ajebi-4944	164	19	and	and	CCONJ
ajebi-4944	164	20	the	the	DET
ajebi-4944	164	21	perceived	perceive	VERB
ajebi-4944	164	22	value	value	NOUN
ajebi-4944	164	23	which	which	PRON
ajebi-4944	164	24	in	in	ADP
ajebi-4944	164	25	turn	turn	NOUN
ajebi-4944	164	26	affects	affect	VERB
ajebi-4944	164	27	the	the	DET
ajebi-4944	164	28	repurchase	repurchase	NOUN
ajebi-4944	164	29	behavior	behavior	NOUN
ajebi-4944	164	30	.	.	PUNCT
ajebi-4944	165	1	emotional	emotional	ADJ
ajebi-4944	165	2	commitment	commitment	NOUN
ajebi-4944	165	3	to	to	ADP
ajebi-4944	165	4	a	a	DET
ajebi-4944	165	5	brand	brand	NOUN
ajebi-4944	165	6	can	can	AUX
ajebi-4944	165	7	be	be	AUX
ajebi-4944	165	8	stiffer	stiff	ADJ
ajebi-4944	165	9	through	through	ADP
ajebi-4944	165	10	the	the	DET
ajebi-4944	165	11	creation	creation	NOUN
ajebi-4944	165	12	of	of	ADP
ajebi-4944	165	13	gamification	gamification	NOUN
ajebi-4944	165	14	of	of	ADP
ajebi-4944	165	15	the	the	DET
ajebi-4944	165	16	brand	brand	NOUN
ajebi-4944	165	17	by	by	ADP
ajebi-4944	165	18	playful	playful	ADJ
ajebi-4944	165	19	and	and	CCONJ
ajebi-4944	165	20	interactive	interactive	ADJ
ajebi-4944	165	21	experiences	experience	NOUN
ajebi-4944	165	22	that	that	PRON
ajebi-4944	165	23	customers	customer	NOUN
ajebi-4944	165	24	admire	admire	VERB
ajebi-4944	165	25	.	.	PUNCT
ajebi-4944	166	1	the	the	DET
ajebi-4944	166	2	excitement	excitement	NOUN
ajebi-4944	166	3	of	of	ADP
ajebi-4944	166	4	completing	complete	VERB
ajebi-4944	166	5	the	the	DET
ajebi-4944	166	6	level	level	NOUN
ajebi-4944	166	7	and	and	CCONJ
ajebi-4944	166	8	joining	join	VERB
ajebi-4944	166	9	a	a	DET
ajebi-4944	166	10	group	group	NOUN
ajebi-4944	166	11	are	be	AUX
ajebi-4944	166	12	the	the	DET
ajebi-4944	166	13	outcomes	outcome	NOUN
ajebi-4944	166	14	of	of	ADP
ajebi-4944	166	15	gamified	gamifie	VERB
ajebi-4944	166	16	elements	element	NOUN
ajebi-4944	166	17	that	that	PRON
ajebi-4944	166	18	will	will	AUX
ajebi-4944	166	19	increase	increase	VERB
ajebi-4944	166	20	the	the	DET
ajebi-4944	166	21	bond	bond	NOUN
ajebi-4944	166	22	between	between	ADP
ajebi-4944	166	23	the	the	DET
ajebi-4944	166	24	customer	customer	NOUN
ajebi-4944	166	25	and	and	CCONJ
ajebi-4944	166	26	the	the	DET
ajebi-4944	166	27	brand	brand	NOUN
ajebi-4944	166	28	at	at	ADP
ajebi-4944	166	29	the	the	DET
ajebi-4944	166	30	emotional	emotional	ADJ
ajebi-4944	166	31	level	level	NOUN
ajebi-4944	166	32	.	.	PUNCT
ajebi-4944	167	1	a	a	DET
ajebi-4944	167	2	research	research	NOUN
ajebi-4944	167	3	study	study	NOUN
ajebi-4944	167	4	on	on	ADP
ajebi-4944	167	5	the	the	DET
ajebi-4944	167	6	relationship	relationship	NOUN
ajebi-4944	167	7	between	between	ADP
ajebi-4944	167	8	gamification	gamification	NOUN
ajebi-4944	167	9	and	and	CCONJ
ajebi-4944	167	10	brand	brand	NOUN
ajebi-4944	167	11	equity	equity	NOUN
ajebi-4944	167	12	,	,	PUNCT
ajebi-4944	167	13	found	find	VERB
ajebi-4944	167	14	that	that	SCONJ
ajebi-4944	167	15	nonlinear	nonlinear	ADJ
ajebi-4944	167	16	brand	brand	NOUN
ajebi-4944	167	17	engagement	engagement	NOUN
ajebi-4944	167	18	is	be	AUX
ajebi-4944	167	19	positively	positively	ADV
ajebi-4944	167	20	related	relate	VERB
ajebi-4944	167	21	to	to	ADP
ajebi-4944	167	22	the	the	DET
ajebi-4944	167	23	brand	brand	NOUN
ajebi-4944	167	24	equity	equity	NOUN
ajebi-4944	167	25	(	(	PUNCT
ajebi-4944	167	26	xi	xi	PROPN
ajebi-4944	167	27	&	&	CCONJ
ajebi-4944	167	28	hamari	hamari	X
ajebi-4944	167	29	,	,	PUNCT
ajebi-4944	167	30	2020	2020	NUM
ajebi-4944	167	31	)	)	PUNCT
ajebi-4944	167	32	.	.	PUNCT
ajebi-4944	168	1	in	in	ADP
ajebi-4944	168	2	the	the	DET
ajebi-4944	168	3	philippines	philippine	NOUN
ajebi-4944	168	4	,	,	PUNCT
ajebi-4944	168	5	the	the	DET
ajebi-4944	168	6	episode	episode	NOUN
ajebi-4944	168	7	of	of	ADP
ajebi-4944	168	8	gamification	gamification	NOUN
ajebi-4944	168	9	through	through	ADP
ajebi-4944	168	10	the	the	DET
ajebi-4944	168	11	variables	variable	NOUN
ajebi-4944	168	12	focus	focus	VERB
ajebi-4944	168	13	on	on	ADP
ajebi-4944	168	14	the	the	DET
ajebi-4944	168	15	short	short	ADJ
ajebi-4944	168	16	term	term	NOUN
ajebi-4944	168	17	of	of	ADP
ajebi-4944	168	18	engagement	engagement	NOUN
ajebi-4944	168	19	pa	pa	PROPN
ajebi-4944	168	20	ge	ge	PROPN
ajebi-4944	168	21	14	14	NUM
ajebi-4944	168	22	4	4	NUM
ajebi-4944	168	23	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	168	24	am	am	NOUN
ajebi-4944	168	25	.	.	PUNCT
ajebi-4944	169	1	j.	j.	PROPN
ajebi-4944	169	2	econ	econ	PROPN
ajebi-4944	169	3	.	.	PUNCT
ajebi-4944	169	4	bus	bus	PROPN
ajebi-4944	169	5	.	.	PUNCT
ajebi-4944	170	1	innov	innov	PROPN
ajebi-4944	170	2	.	.	PUNCT
ajebi-4944	171	1	4(2	4(2	NUM
ajebi-4944	171	2	)	)	PUNCT
ajebi-4944	172	1	139	139	NUM
ajebi-4944	172	2	-	-	SYM
ajebi-4944	172	3	156	156	NUM
ajebi-4944	172	4	,	,	PUNCT
ajebi-4944	172	5	2025	2025	NUM
ajebi-4944	172	6	and	and	CCONJ
ajebi-4944	172	7	transactional	transactional	ADJ
ajebi-4944	172	8	loyalty	loyalty	NOUN
ajebi-4944	172	9	.	.	PUNCT
ajebi-4944	173	1	e	e	X
ajebi-4944	173	2	-	-	NOUN
ajebi-4944	173	3	commerce	commerce	NOUN
ajebi-4944	173	4	and	and	CCONJ
ajebi-4944	173	5	payment	payment	NOUN
ajebi-4944	173	6	platforms	platform	NOUN
ajebi-4944	173	7	such	such	ADJ
ajebi-4944	173	8	as	as	ADP
ajebi-4944	173	9	shopee	shopee	NOUN
ajebi-4944	173	10	and	and	CCONJ
ajebi-4944	173	11	gcash	gcash	NOUN
ajebi-4944	173	12	,	,	PUNCT
ajebi-4944	173	13	have	have	AUX
ajebi-4944	173	14	adopted	adopt	VERB
ajebi-4944	173	15	gamified	gamifie	VERB
ajebi-4944	173	16	features	feature	NOUN
ajebi-4944	173	17	such	such	ADJ
ajebi-4944	173	18	as	as	ADP
ajebi-4944	173	19	daily	daily	ADJ
ajebi-4944	173	20	check	check	NOUN
ajebi-4944	173	21	-	-	PUNCT
ajebi-4944	173	22	ins	in	NOUN
ajebi-4944	173	23	and	and	CCONJ
ajebi-4944	173	24	mini	mini	NOUN
ajebi-4944	173	25	-	-	NOUN
ajebi-4944	173	26	games	game	NOUN
ajebi-4944	173	27	to	to	PART
ajebi-4944	173	28	increase	increase	VERB
ajebi-4944	173	29	user	user	NOUN
ajebi-4944	173	30	engagement	engagement	NOUN
ajebi-4944	173	31	.	.	PUNCT
ajebi-4944	174	1	these	these	DET
ajebi-4944	174	2	strategies	strategy	NOUN
ajebi-4944	174	3	are	be	AUX
ajebi-4944	174	4	very	very	ADV
ajebi-4944	174	5	effective	effective	ADJ
ajebi-4944	174	6	in	in	ADP
ajebi-4944	174	7	increasing	increase	VERB
ajebi-4944	174	8	user	user	NOUN
ajebi-4944	174	9	activity	activity	NOUN
ajebi-4944	174	10	and	and	CCONJ
ajebi-4944	174	11	purchases	purchase	NOUN
ajebi-4944	174	12	but	but	CCONJ
ajebi-4944	174	13	they	they	PRON
ajebi-4944	174	14	focus	focus	VERB
ajebi-4944	174	15	mainly	mainly	ADV
ajebi-4944	174	16	on	on	ADP
ajebi-4944	174	17	immediate	immediate	ADJ
ajebi-4944	174	18	rewards	reward	NOUN
ajebi-4944	174	19	rather	rather	ADV
ajebi-4944	174	20	than	than	ADP
ajebi-4944	174	21	on	on	ADP
ajebi-4944	174	22	long	long	ADJ
ajebi-4944	174	23	-	-	PUNCT
ajebi-4944	174	24	term	term	NOUN
ajebi-4944	174	25	brand	brand	NOUN
ajebi-4944	174	26	loyalty	loyalty	NOUN
ajebi-4944	174	27	.	.	PUNCT
ajebi-4944	175	1	this	this	PRON
ajebi-4944	175	2	implies	imply	VERB
ajebi-4944	175	3	that	that	SCONJ
ajebi-4944	175	4	although	although	SCONJ
ajebi-4944	175	5	shortterm	shortterm	PROPN
ajebi-4944	175	6	engagement	engagement	NOUN
ajebi-4944	175	7	can	can	AUX
ajebi-4944	175	8	be	be	AUX
ajebi-4944	175	9	boosted	boost	VERB
ajebi-4944	175	10	by	by	ADP
ajebi-4944	175	11	gamification	gamification	NOUN
ajebi-4944	175	12	,	,	PUNCT
ajebi-4944	175	13	more	more	ADJ
ajebi-4944	175	14	strategies	strategy	NOUN
ajebi-4944	175	15	would	would	AUX
ajebi-4944	175	16	be	be	AUX
ajebi-4944	175	17	needed	need	VERB
ajebi-4944	175	18	to	to	PART
ajebi-4944	175	19	shape	shape	VERB
ajebi-4944	175	20	consumers	consumer	NOUN
ajebi-4944	175	21	’	'	PUNCT
ajebi-4944	175	22	longstanding	longstande	VERB
ajebi-4944	175	23	emotional	emotional	ADJ
ajebi-4944	175	24	commitment	commitment	NOUN
ajebi-4944	175	25	of	of	ADP
ajebi-4944	175	26	filipinos	filipinos	PROPN
ajebi-4944	175	27	.	.	PUNCT
ajebi-4944	176	1	focus	focus	VERB
ajebi-4944	176	2	on	on	ADP
ajebi-4944	176	3	young	young	ADJ
ajebi-4944	176	4	adults	adult	NOUN
ajebi-4944	176	5	as	as	SCONJ
ajebi-4944	176	6	digital	digital	ADJ
ajebi-4944	176	7	natives	native	NOUN
ajebi-4944	176	8	millennials	millennial	NOUN
ajebi-4944	176	9	(	(	PUNCT
ajebi-4944	176	10	1981–1996	1981–1996	NUM
ajebi-4944	176	11	)	)	PUNCT
ajebi-4944	176	12	and	and	CCONJ
ajebi-4944	176	13	generation	generation	NOUN
ajebi-4944	176	14	z	z	NOUN
ajebi-4944	176	15	(	(	PUNCT
ajebi-4944	176	16	1997–2012	1997–2012	NUM
ajebi-4944	176	17	)	)	PUNCT
ajebi-4944	176	18	are	be	AUX
ajebi-4944	176	19	predominantly	predominantly	ADV
ajebi-4944	176	20	characterized	characterize	VERB
ajebi-4944	176	21	as	as	ADP
ajebi-4944	176	22	digital	digital	ADJ
ajebi-4944	176	23	natives	native	NOUN
ajebi-4944	176	24	based	base	VERB
ajebi-4944	176	25	on	on	ADP
ajebi-4944	176	26	their	their	PRON
ajebi-4944	176	27	technology	technology	NOUN
ajebi-4944	176	28	upbringing	upbringing	ADJ
ajebi-4944	176	29	and	and	CCONJ
ajebi-4944	176	30	environmental	environmental	ADJ
ajebi-4944	176	31	interaction	interaction	NOUN
ajebi-4944	176	32	.	.	PUNCT
ajebi-4944	177	1	the	the	DET
ajebi-4944	177	2	presence	presence	NOUN
ajebi-4944	177	3	of	of	ADP
ajebi-4944	177	4	the	the	DET
ajebi-4944	177	5	internet	internet	NOUN
ajebi-4944	177	6	and	and	CCONJ
ajebi-4944	177	7	mobile	mobile	ADJ
ajebi-4944	177	8	technology	technology	NOUN
ajebi-4944	177	9	was	be	AUX
ajebi-4944	177	10	alongside	alongside	ADP
ajebi-4944	177	11	the	the	DET
ajebi-4944	177	12	common	common	ADJ
ajebi-4944	177	13	use	use	NOUN
ajebi-4944	177	14	of	of	ADP
ajebi-4944	177	15	digital	digital	ADJ
ajebi-4944	177	16	technologies	technology	NOUN
ajebi-4944	177	17	by	by	ADP
ajebi-4944	177	18	millennials	millennial	NOUN
ajebi-4944	177	19	as	as	SCONJ
ajebi-4944	177	20	they	they	PRON
ajebi-4944	177	21	were	be	AUX
ajebi-4944	177	22	growing	grow	VERB
ajebi-4944	177	23	and	and	CCONJ
ajebi-4944	177	24	learning	learning	NOUN
ajebi-4944	177	25	.	.	PUNCT
ajebi-4944	178	1	gen	gen	PROPN
ajebi-4944	178	2	z	z	PROPN
ajebi-4944	178	3	,	,	PUNCT
ajebi-4944	178	4	on	on	ADP
ajebi-4944	178	5	the	the	DET
ajebi-4944	178	6	other	other	ADJ
ajebi-4944	178	7	hand	hand	NOUN
ajebi-4944	178	8	,	,	PUNCT
ajebi-4944	178	9	was	be	AUX
ajebi-4944	178	10	surrounded	surround	VERB
ajebi-4944	178	11	by	by	ADP
ajebi-4944	178	12	digital	digital	ADJ
ajebi-4944	178	13	technology	technology	NOUN
ajebi-4944	178	14	starting	start	VERB
ajebi-4944	178	15	from	from	ADP
ajebi-4944	178	16	the	the	DET
ajebi-4944	178	17	moment	moment	NOUN
ajebi-4944	178	18	they	they	PRON
ajebi-4944	178	19	were	be	AUX
ajebi-4944	178	20	born	bear	VERB
ajebi-4944	178	21	and	and	CCONJ
ajebi-4944	178	22	they	they	PRON
ajebi-4944	178	23	have	have	VERB
ajebi-4944	178	24	a	a	DET
ajebi-4944	178	25	more	more	ADV
ajebi-4944	178	26	intuitive	intuitive	ADJ
ajebi-4944	178	27	integrated	integrate	VERB
ajebi-4944	178	28	approach	approach	NOUN
ajebi-4944	178	29	to	to	ADP
ajebi-4944	178	30	utilizing	utilize	VERB
ajebi-4944	178	31	digital	digital	ADJ
ajebi-4944	178	32	platforms	platform	NOUN
ajebi-4944	178	33	.	.	PUNCT
ajebi-4944	179	1	the	the	DET
ajebi-4944	179	2	millennials	millennial	NOUN
ajebi-4944	179	3	and	and	CCONJ
ajebi-4944	179	4	generation	generation	NOUN
ajebi-4944	179	5	z	z	PROPN
ajebi-4944	179	6	have	have	VERB
ajebi-4944	179	7	great	great	ADJ
ajebi-4944	179	8	digital	digital	ADJ
ajebi-4944	179	9	literacy	literacy	NOUN
ajebi-4944	179	10	skills	skill	NOUN
ajebi-4944	179	11	,	,	PUNCT
ajebi-4944	179	12	but	but	CCONJ
ajebi-4944	179	13	the	the	DET
ajebi-4944	179	14	latter	latter	NOUN
ajebi-4944	179	15	stands	stand	VERB
ajebi-4944	179	16	out	out	ADP
ajebi-4944	179	17	with	with	ADP
ajebi-4944	179	18	their	their	PRON
ajebi-4944	179	19	engagement	engagement	NOUN
ajebi-4944	179	20	with	with	ADP
ajebi-4944	179	21	visual	visual	ADJ
ajebi-4944	179	22	and	and	CCONJ
ajebi-4944	179	23	interactive	interactive	ADJ
ajebi-4944	179	24	content	content	NOUN
ajebi-4944	179	25	,	,	PUNCT
ajebi-4944	179	26	thus	thus	ADV
ajebi-4944	179	27	preferring	prefer	VERB
ajebi-4944	179	28	platforms	platform	NOUN
ajebi-4944	179	29	such	such	ADJ
ajebi-4944	179	30	as	as	ADP
ajebi-4944	179	31	tiktok	tiktok	NOUN
ajebi-4944	179	32	and	and	CCONJ
ajebi-4944	179	33	instagram	instagram	PROPN
ajebi-4944	179	34	to	to	ADP
ajebi-4944	179	35	traditional	traditional	ADJ
ajebi-4944	179	36	media	medium	NOUN
ajebi-4944	179	37	.	.	PUNCT
ajebi-4944	180	1	this	this	DET
ajebi-4944	180	2	shift	shift	NOUN
ajebi-4944	180	3	demands	demand	VERB
ajebi-4944	180	4	corresponding	correspond	VERB
ajebi-4944	180	5	marketing	marketing	NOUN
ajebi-4944	180	6	strategies	strategy	NOUN
ajebi-4944	180	7	that	that	PRON
ajebi-4944	180	8	would	would	AUX
ajebi-4944	180	9	be	be	AUX
ajebi-4944	180	10	based	base	VERB
ajebi-4944	180	11	on	on	ADP
ajebi-4944	180	12	interactive	interactive	ADJ
ajebi-4944	180	13	and	and	CCONJ
ajebi-4944	180	14	gamified	gamifie	VERB
ajebi-4944	180	15	content	content	NOUN
ajebi-4944	180	16	that	that	PRON
ajebi-4944	180	17	could	could	AUX
ajebi-4944	180	18	catch	catch	VERB
ajebi-4944	180	19	the	the	DET
ajebi-4944	180	20	attention	attention	NOUN
ajebi-4944	180	21	of	of	ADP
ajebi-4944	180	22	these	these	DET
ajebi-4944	180	23	particular	particular	ADJ
ajebi-4944	180	24	audiences	audience	NOUN
ajebi-4944	180	25	(	(	PUNCT
ajebi-4944	180	26	mss	mss	PROPN
ajebi-4944	180	27	media	media	PROPN
ajebi-4944	180	28	,	,	PUNCT
ajebi-4944	180	29	inc	inc	PROPN
ajebi-4944	180	30	,	,	PUNCT
ajebi-4944	180	31	2023	2023	NUM
ajebi-4944	180	32	)	)	PUNCT
ajebi-4944	180	33	.	.	PUNCT
ajebi-4944	181	1	across	across	ADP
ajebi-4944	181	2	the	the	DET
ajebi-4944	181	3	globe	globe	NOUN
ajebi-4944	181	4	,	,	PUNCT
ajebi-4944	181	5	young	young	ADJ
ajebi-4944	181	6	adults	adult	NOUN
ajebi-4944	181	7	have	have	VERB
ajebi-4944	181	8	different	different	ADJ
ajebi-4944	181	9	digital	digital	ADJ
ajebi-4944	181	10	behaviors	behavior	NOUN
ajebi-4944	181	11	shaped	shape	VERB
ajebi-4944	181	12	by	by	ADP
ajebi-4944	181	13	cultural	cultural	ADJ
ajebi-4944	181	14	and	and	CCONJ
ajebi-4944	181	15	economic	economic	ADJ
ajebi-4944	181	16	factors	factor	NOUN
ajebi-4944	181	17	.	.	PUNCT
ajebi-4944	182	1	gen	gen	PROPN
ajebi-4944	182	2	z	z	PROPN
ajebi-4944	182	3	in	in	ADP
ajebi-4944	182	4	the	the	DET
ajebi-4944	182	5	philippines	philippine	NOUN
ajebi-4944	182	6	is	be	AUX
ajebi-4944	182	7	a	a	DET
ajebi-4944	182	8	more	more	ADV
ajebi-4944	182	9	mobile	mobile	ADJ
ajebi-4944	182	10	-	-	PUNCT
ajebi-4944	182	11	oriented	orient	VERB
ajebi-4944	182	12	generation	generation	NOUN
ajebi-4944	182	13	that	that	PRON
ajebi-4944	182	14	mainly	mainly	ADV
ajebi-4944	182	15	uses	use	VERB
ajebi-4944	182	16	their	their	PRON
ajebi-4944	182	17	smartphones	smartphone	NOUN
ajebi-4944	182	18	for	for	ADP
ajebi-4944	182	19	access	access	NOUN
ajebi-4944	182	20	to	to	ADP
ajebi-4944	182	21	the	the	DET
ajebi-4944	182	22	internet	internet	NOUN
ajebi-4944	182	23	.	.	PUNCT
ajebi-4944	183	1	this	this	DET
ajebi-4944	183	2	mobile	mobile	ADJ
ajebi-4944	183	3	-	-	PUNCT
ajebi-4944	183	4	first	first	ADJ
ajebi-4944	183	5	approach	approach	NOUN
ajebi-4944	183	6	reinforces	reinforce	VERB
ajebi-4944	183	7	the	the	DET
ajebi-4944	183	8	need	need	NOUN
ajebi-4944	183	9	to	to	PART
ajebi-4944	183	10	optimize	optimize	VERB
ajebi-4944	183	11	digital	digital	ADJ
ajebi-4944	183	12	content	content	NOUN
ajebi-4944	183	13	for	for	ADP
ajebi-4944	183	14	mobile	mobile	ADJ
ajebi-4944	183	15	platforms	platform	NOUN
ajebi-4944	183	16	when	when	SCONJ
ajebi-4944	183	17	targeting	target	VERB
ajebi-4944	183	18	the	the	DET
ajebi-4944	183	19	audience	audience	NOUN
ajebi-4944	183	20	.	.	PUNCT
ajebi-4944	184	1	in	in	ADP
ajebi-4944	184	2	addition	addition	NOUN
ajebi-4944	184	3	,	,	PUNCT
ajebi-4944	184	4	the	the	DET
ajebi-4944	184	5	young	young	ADJ
ajebi-4944	184	6	filipino	filipino	ADJ
ajebi-4944	184	7	gen	gen	PROPN
ajebi-4944	184	8	z	z	NOUN
ajebi-4944	184	9	consumers	consumer	NOUN
ajebi-4944	184	10	are	be	AUX
ajebi-4944	184	11	very	very	ADV
ajebi-4944	184	12	price	price	NOUN
ajebi-4944	184	13	-	-	PUNCT
ajebi-4944	184	14	conscious	conscious	ADJ
ajebi-4944	184	15	and	and	CCONJ
ajebi-4944	184	16	they	they	PRON
ajebi-4944	184	17	often	often	ADV
ajebi-4944	184	18	opt	opt	VERB
ajebi-4944	184	19	for	for	ADP
ajebi-4944	184	20	cheap	cheap	ADJ
ajebi-4944	184	21	yet	yet	CCONJ
ajebi-4944	184	22	value	value	NOUN
ajebi-4944	184	23	-	-	PUNCT
ajebi-4944	184	24	for	for	ADP
ajebi-4944	184	25	-	-	PUNCT
ajebi-4944	184	26	money	money	NOUN
ajebi-4944	184	27	choices	choice	NOUN
ajebi-4944	184	28	,	,	PUNCT
ajebi-4944	184	29	which	which	PRON
ajebi-4944	184	30	becomes	become	VERB
ajebi-4944	184	31	their	their	PRON
ajebi-4944	184	32	priority	priority	NOUN
ajebi-4944	184	33	in	in	ADP
ajebi-4944	184	34	product	product	NOUN
ajebi-4944	184	35	buying	buying	NOUN
ajebi-4944	184	36	.	.	PUNCT
ajebi-4944	185	1	this	this	PRON
ajebi-4944	185	2	is	be	AUX
ajebi-4944	185	3	different	different	ADJ
ajebi-4944	185	4	from	from	ADP
ajebi-4944	185	5	their	their	PRON
ajebi-4944	185	6	counterparts	counterpart	NOUN
ajebi-4944	185	7	worldwide	worldwide	ADV
ajebi-4944	185	8	,	,	PUNCT
ajebi-4944	185	9	some	some	PRON
ajebi-4944	185	10	of	of	ADP
ajebi-4944	185	11	whom	whom	PRON
ajebi-4944	185	12	might	might	AUX
ajebi-4944	185	13	focus	focus	VERB
ajebi-4944	185	14	on	on	ADP
ajebi-4944	185	15	brand	brand	NOUN
ajebi-4944	185	16	prestige	prestige	NOUN
ajebi-4944	185	17	or	or	CCONJ
ajebi-4944	185	18	exclusivity	exclusivity	NOUN
ajebi-4944	185	19	most	most	ADJ
ajebi-4944	185	20	of	of	ADP
ajebi-4944	185	21	the	the	DET
ajebi-4944	185	22	time	time	NOUN
ajebi-4944	185	23	.	.	PUNCT
ajebi-4944	186	1	hence	hence	ADV
ajebi-4944	186	2	,	,	PUNCT
ajebi-4944	186	3	the	the	DET
ajebi-4944	186	4	students	student	NOUN
ajebi-4944	186	5	’	’	PART
ajebi-4944	186	6	understanding	understanding	NOUN
ajebi-4944	186	7	of	of	ADP
ajebi-4944	186	8	their	their	PRON
ajebi-4944	186	9	peers	peer	NOUN
ajebi-4944	186	10	’	'	PUNCT
ajebi-4944	186	11	preferences	preference	NOUN
ajebi-4944	186	12	can	can	AUX
ajebi-4944	186	13	lead	lead	VERB
ajebi-4944	186	14	to	to	ADP
ajebi-4944	186	15	the	the	DET
ajebi-4944	186	16	development	development	NOUN
ajebi-4944	186	17	of	of	ADP
ajebi-4944	186	18	effective	effective	ADJ
ajebi-4944	186	19	marketing	marketing	NOUN
ajebi-4944	186	20	strategies	strategy	NOUN
ajebi-4944	186	21	by	by	ADP
ajebi-4944	186	22	promoting	promote	VERB
ajebi-4944	186	23	businesses	business	NOUN
ajebi-4944	186	24	that	that	PRON
ajebi-4944	186	25	sell	sell	VERB
ajebi-4944	186	26	affordable	affordable	ADJ
ajebi-4944	186	27	products	product	NOUN
ajebi-4944	186	28	(	(	PUNCT
ajebi-4944	186	29	thim	thim	PROPN
ajebi-4944	186	30	,	,	PUNCT
ajebi-4944	186	31	2025	2025	NUM
ajebi-4944	186	32	)	)	PUNCT
ajebi-4944	186	33	.	.	PUNCT
ajebi-4944	187	1	the	the	DET
ajebi-4944	187	2	cultural	cultural	ADJ
ajebi-4944	187	3	dimensions	dimension	NOUN
ajebi-4944	187	4	are	be	AUX
ajebi-4944	187	5	also	also	ADV
ajebi-4944	187	6	important	important	ADJ
ajebi-4944	187	7	regarding	regard	VERB
ajebi-4944	187	8	the	the	DET
ajebi-4944	187	9	effectiveness	effectiveness	NOUN
ajebi-4944	187	10	of	of	ADP
ajebi-4944	187	11	gamified	gamifie	VERB
ajebi-4944	187	12	marketing	marketing	NOUN
ajebi-4944	187	13	.	.	PUNCT
ajebi-4944	188	1	in	in	ADP
ajebi-4944	188	2	countries	country	NOUN
ajebi-4944	188	3	that	that	PRON
ajebi-4944	188	4	belong	belong	VERB
ajebi-4944	188	5	to	to	ADP
ajebi-4944	188	6	a	a	DET
ajebi-4944	188	7	collectivist	collectivist	ADJ
ajebi-4944	188	8	culture	culture	NOUN
ajebi-4944	188	9	like	like	ADP
ajebi-4944	188	10	the	the	DET
ajebi-4944	188	11	philippines	philippine	NOUN
ajebi-4944	188	12	,	,	PUNCT
ajebi-4944	188	13	it	it	PRON
ajebi-4944	188	14	is	be	AUX
ajebi-4944	188	15	common	common	ADJ
ajebi-4944	188	16	for	for	SCONJ
ajebi-4944	188	17	consumers	consumer	NOUN
ajebi-4944	188	18	to	to	PART
ajebi-4944	188	19	prioritize	prioritize	VERB
ajebi-4944	188	20	community	community	NOUN
ajebi-4944	188	21	involvement	involvement	NOUN
ajebi-4944	188	22	and	and	CCONJ
ajebi-4944	188	23	harmony	harmony	NOUN
ajebi-4944	188	24	.	.	PUNCT
ajebi-4944	189	1	therefore	therefore	ADV
ajebi-4944	189	2	,	,	PUNCT
ajebi-4944	189	3	gamification	gamification	NOUN
ajebi-4944	189	4	elements	element	NOUN
ajebi-4944	189	5	that	that	PRON
ajebi-4944	189	6	support	support	VERB
ajebi-4944	189	7	collaboration	collaboration	NOUN
ajebi-4944	189	8	and	and	CCONJ
ajebi-4944	189	9	collective	collective	ADJ
ajebi-4944	189	10	success	success	NOUN
ajebi-4944	189	11	are	be	AUX
ajebi-4944	189	12	more	more	ADV
ajebi-4944	189	13	likely	likely	ADV
ajebi-4944	189	14	adopted	adopt	VERB
ajebi-4944	189	15	than	than	ADP
ajebi-4944	189	16	those	those	PRON
ajebi-4944	189	17	that	that	PRON
ajebi-4944	189	18	are	be	AUX
ajebi-4944	189	19	revolving	revolve	VERB
ajebi-4944	189	20	around	around	ADP
ajebi-4944	189	21	competition	competition	NOUN
ajebi-4944	189	22	among	among	ADP
ajebi-4944	189	23	individuals	individual	NOUN
ajebi-4944	189	24	.	.	PUNCT
ajebi-4944	190	1	conversely	conversely	ADV
ajebi-4944	190	2	,	,	PUNCT
ajebi-4944	190	3	individualistic	individualistic	ADJ
ajebi-4944	190	4	cultures	culture	NOUN
ajebi-4944	190	5	can	can	AUX
ajebi-4944	190	6	resonate	resonate	VERB
ajebi-4944	190	7	better	well	ADV
ajebi-4944	190	8	with	with	ADP
ajebi-4944	190	9	gamification	gamification	NOUN
ajebi-4944	190	10	that	that	PRON
ajebi-4944	190	11	concerns	concern	VERB
ajebi-4944	190	12	one	one	NOUN
ajebi-4944	190	13	’s	’s	PART
ajebi-4944	190	14	achievement	achievement	NOUN
ajebi-4944	190	15	and	and	CCONJ
ajebi-4944	190	16	rivalry	rivalry	NOUN
ajebi-4944	190	17	.	.	PUNCT
ajebi-4944	191	1	acknowledgment	acknowledgment	NOUN
ajebi-4944	191	2	and	and	CCONJ
ajebi-4944	191	3	adoption	adoption	NOUN
ajebi-4944	191	4	of	of	ADP
ajebi-4944	191	5	these	these	DET
ajebi-4944	191	6	issues	issue	NOUN
ajebi-4944	191	7	in	in	ADP
ajebi-4944	191	8	gamified	gamifie	VERB
ajebi-4944	191	9	marketing	marketing	NOUN
ajebi-4944	191	10	can	can	AUX
ajebi-4944	191	11	be	be	AUX
ajebi-4944	191	12	a	a	DET
ajebi-4944	191	13	great	great	ADJ
ajebi-4944	191	14	instrument	instrument	NOUN
ajebi-4944	191	15	for	for	ADP
ajebi-4944	191	16	increasing	increase	VERB
ajebi-4944	191	17	consumers	consumer	NOUN
ajebi-4944	191	18	’	'	PUNCT
ajebi-4944	191	19	engagement	engagement	NOUN
ajebi-4944	191	20	together	together	ADV
ajebi-4944	191	21	with	with	ADP
ajebi-4944	191	22	their	their	PRON
ajebi-4944	191	23	brand	brand	NOUN
ajebi-4944	191	24	loyalty	loyalty	NOUN
ajebi-4944	191	25	in	in	ADP
ajebi-4944	191	26	different	different	ADJ
ajebi-4944	191	27	markets	market	NOUN
ajebi-4944	191	28	(	(	PUNCT
ajebi-4944	191	29	wu	wu	PROPN
ajebi-4944	191	30	et	et	PROPN
ajebi-4944	191	31	al	al	PROPN
ajebi-4944	191	32	.	.	PROPN
ajebi-4944	191	33	,	,	PUNCT
ajebi-4944	191	34	2022	2022	NUM
ajebi-4944	191	35	)	)	PUNCT
ajebi-4944	191	36	.	.	PUNCT
ajebi-4944	192	1	research	research	NOUN
ajebi-4944	192	2	gap	gap	NOUN
ajebi-4944	192	3	despite	despite	SCONJ
ajebi-4944	192	4	the	the	DET
ajebi-4944	192	5	fact	fact	NOUN
ajebi-4944	192	6	that	that	SCONJ
ajebi-4944	192	7	an	an	DET
ajebi-4944	192	8	increasing	increase	VERB
ajebi-4944	192	9	number	number	NOUN
ajebi-4944	192	10	of	of	ADP
ajebi-4944	192	11	academic	academic	ADJ
ajebi-4944	192	12	works	work	NOUN
ajebi-4944	192	13	on	on	ADP
ajebi-4944	192	14	gamification	gamification	NOUN
ajebi-4944	192	15	and	and	CCONJ
ajebi-4944	192	16	its	its	PRON
ajebi-4944	192	17	impact	impact	NOUN
ajebi-4944	192	18	on	on	ADP
ajebi-4944	192	19	consumer	consumer	NOUN
ajebi-4944	192	20	behavior	behavior	NOUN
ajebi-4944	192	21	are	be	AUX
ajebi-4944	192	22	published	publish	VERB
ajebi-4944	192	23	and	and	CCONJ
ajebi-4944	192	24	that	that	SCONJ
ajebi-4944	192	25	they	they	PRON
ajebi-4944	192	26	are	be	AUX
ajebi-4944	192	27	gaining	gain	VERB
ajebi-4944	192	28	popularity	popularity	NOUN
ajebi-4944	192	29	,	,	PUNCT
ajebi-4944	192	30	research	research	NOUN
ajebi-4944	192	31	works	work	NOUN
ajebi-4944	192	32	expressing	express	VERB
ajebi-4944	192	33	the	the	DET
ajebi-4944	192	34	relationship	relationship	NOUN
ajebi-4944	192	35	between	between	ADP
ajebi-4944	192	36	the	the	DET
ajebi-4944	192	37	length	length	NOUN
ajebi-4944	192	38	of	of	ADP
ajebi-4944	192	39	gamification	gamification	NOUN
ajebi-4944	192	40	and	and	CCONJ
ajebi-4944	192	41	the	the	DET
ajebi-4944	192	42	consequent	consequent	ADJ
ajebi-4944	192	43	brand	brand	NOUN
ajebi-4944	192	44	loyalty	loyalty	NOUN
ajebi-4944	192	45	are	be	AUX
ajebi-4944	192	46	being	be	AUX
ajebi-4944	192	47	overlooked	overlook	VERB
ajebi-4944	192	48	,	,	PUNCT
ajebi-4944	192	49	especially	especially	ADV
ajebi-4944	192	50	among	among	ADP
ajebi-4944	192	51	young	young	ADJ
ajebi-4944	192	52	adult	adult	NOUN
ajebi-4944	192	53	consumers	consumer	NOUN
ajebi-4944	192	54	in	in	ADP
ajebi-4944	192	55	emerging	emerge	VERB
ajebi-4944	192	56	markets	market	NOUN
ajebi-4944	192	57	like	like	ADP
ajebi-4944	192	58	the	the	DET
ajebi-4944	192	59	philippines	philippine	NOUN
ajebi-4944	192	60	.	.	PUNCT
ajebi-4944	193	1	the	the	DET
ajebi-4944	193	2	prevant	prevant	ADJ
ajebi-4944	193	3	studies	study	NOUN
ajebi-4944	193	4	mostly	mostly	ADV
ajebi-4944	193	5	do	do	AUX
ajebi-4944	193	6	not	not	PART
ajebi-4944	193	7	perform	perform	VERB
ajebi-4944	193	8	an	an	DET
ajebi-4944	193	9	in	in	ADP
ajebi-4944	193	10	-	-	PUNCT
ajebi-4944	193	11	depth	depth	NOUN
ajebi-4944	193	12	exploration	exploration	NOUN
ajebi-4944	193	13	of	of	ADP
ajebi-4944	193	14	gamification	gamification	NOUN
ajebi-4944	193	15	in	in	ADP
ajebi-4944	193	16	a	a	DET
ajebi-4944	193	17	particular	particular	ADJ
ajebi-4944	193	18	way	way	NOUN
ajebi-4944	193	19	,	,	PUNCT
ajebi-4944	193	20	where	where	SCONJ
ajebi-4944	193	21	it	it	PRON
ajebi-4944	193	22	is	be	AUX
ajebi-4944	193	23	,	,	PUNCT
ajebi-4944	193	24	either	either	CCONJ
ajebi-4944	193	25	available	available	ADJ
ajebi-4944	193	26	or	or	CCONJ
ajebi-4944	193	27	not	not	PART
ajebi-4944	193	28	;	;	PUNCT
ajebi-4944	193	29	without	without	ADP
ajebi-4944	193	30	discussing	discuss	VERB
ajebi-4944	193	31	how	how	SCONJ
ajebi-4944	193	32	different	different	ADJ
ajebi-4944	193	33	degrees	degree	NOUN
ajebi-4944	193	34	of	of	ADP
ajebi-4944	193	35	gamification	gamification	NOUN
ajebi-4944	193	36	of	of	ADP
ajebi-4944	193	37	complexity	complexity	NOUN
ajebi-4944	193	38	,	,	PUNCT
ajebi-4944	193	39	frequency	frequency	NOUN
ajebi-4944	193	40	,	,	PUNCT
ajebi-4944	193	41	and	and	CCONJ
ajebi-4944	193	42	immersiveness	immersiveness	NOUN
ajebi-4944	193	43	affect	affect	VERB
ajebi-4944	193	44	the	the	DET
ajebi-4944	193	45	consumer	consumer	NOUN
ajebi-4944	193	46	loyalty	loyalty	NOUN
ajebi-4944	193	47	outcomes	outcome	NOUN
ajebi-4944	193	48	(	(	PUNCT
ajebi-4944	193	49	bohné	bohné	NOUN
ajebi-4944	193	50	et	et	PROPN
ajebi-4944	193	51	al	al	PROPN
ajebi-4944	193	52	.	.	PROPN
ajebi-4944	193	53	,	,	PUNCT
ajebi-4944	193	54	2023	2023	NUM
ajebi-4944	193	55	;	;	PUNCT
ajebi-4944	193	56	krath	krath	PROPN
ajebi-4944	193	57	et	et	PROPN
ajebi-4944	193	58	al	al	PROPN
ajebi-4944	193	59	.	.	PROPN
ajebi-4944	193	60	,	,	PUNCT
ajebi-4944	193	61	2021	2021	NUM
ajebi-4944	193	62	)	)	PUNCT
ajebi-4944	193	63	.	.	PUNCT
ajebi-4944	194	1	furthermore	furthermore	ADV
ajebi-4944	194	2	,	,	PUNCT
ajebi-4944	194	3	most	most	ADJ
ajebi-4944	194	4	of	of	ADP
ajebi-4944	194	5	the	the	DET
ajebi-4944	194	6	empirical	empirical	ADJ
ajebi-4944	194	7	studies	study	NOUN
ajebi-4944	194	8	have	have	AUX
ajebi-4944	194	9	been	be	AUX
ajebi-4944	194	10	performed	perform	VERB
ajebi-4944	194	11	in	in	ADP
ajebi-4944	194	12	western	western	ADJ
ajebi-4944	194	13	countries	country	NOUN
ajebi-4944	194	14	where	where	SCONJ
ajebi-4944	194	15	the	the	DET
ajebi-4944	194	16	purchasing	purchase	VERB
ajebi-4944	194	17	behavior	behavior	NOUN
ajebi-4944	194	18	and	and	CCONJ
ajebi-4944	194	19	cultural	cultural	ADJ
ajebi-4944	194	20	impulses	impulse	NOUN
ajebi-4944	194	21	are	be	AUX
ajebi-4944	194	22	really	really	ADV
ajebi-4944	194	23	different	different	ADJ
ajebi-4944	194	24	from	from	ADP
ajebi-4944	194	25	those	those	PRON
ajebi-4944	194	26	in	in	ADP
ajebi-4944	194	27	southeast	southeast	PROPN
ajebi-4944	194	28	asia	asia	PROPN
ajebi-4944	194	29	.	.	PUNCT
ajebi-4944	195	1	in	in	ADP
ajebi-4944	195	2	the	the	DET
ajebi-4944	195	3	philippine	philippine	ADJ
ajebi-4944	195	4	market	market	NOUN
ajebi-4944	195	5	however	however	ADV
ajebi-4944	195	6	;	;	PUNCT
ajebi-4944	195	7	there	there	PRON
ajebi-4944	195	8	are	be	VERB
ajebi-4944	195	9	several	several	ADJ
ajebi-4944	195	10	brands	brand	NOUN
ajebi-4944	195	11	including	include	VERB
ajebi-4944	195	12	shopee	shopee	NOUN
ajebi-4944	195	13	,	,	PUNCT
ajebi-4944	195	14	gcash	gcash	NOUN
ajebi-4944	195	15	,	,	PUNCT
ajebi-4944	195	16	and	and	CCONJ
ajebi-4944	195	17	lazada	lazada	NOUN
ajebi-4944	195	18	that	that	PRON
ajebi-4944	195	19	have	have	AUX
ajebi-4944	195	20	successfully	successfully	ADV
ajebi-4944	195	21	adopted	adopt	VERB
ajebi-4944	195	22	gamification	gamification	NOUN
ajebi-4944	195	23	strategies	strategy	NOUN
ajebi-4944	195	24	,	,	PUNCT
ajebi-4944	195	25	but	but	CCONJ
ajebi-4944	195	26	their	their	PRON
ajebi-4944	195	27	issues	issue	NOUN
ajebi-4944	195	28	of	of	ADP
ajebi-4944	195	29	local	local	ADJ
ajebi-4944	195	30	academic	academic	ADJ
ajebi-4944	195	31	inquiries	inquiry	NOUN
ajebi-4944	195	32	remain	remain	VERB
ajebi-4944	195	33	slight	slight	ADJ
ajebi-4944	195	34	especially	especially	ADV
ajebi-4944	195	35	those	those	PRON
ajebi-4944	195	36	with	with	ADP
ajebi-4944	195	37	measures	measure	NOUN
ajebi-4944	195	38	like	like	ADP
ajebi-4944	195	39	the	the	DET
ajebi-4944	195	40	intensity	intensity	NOUN
ajebi-4944	195	41	of	of	ADP
ajebi-4944	195	42	gamification	gamification	NOUN
ajebi-4944	195	43	across	across	ADP
ajebi-4944	195	44	the	the	DET
ajebi-4944	195	45	behavioral	behavioral	NOUN
ajebi-4944	195	46	(	(	PUNCT
ajebi-4944	195	47	e.g.	e.g.	ADV
ajebi-4944	195	48	,	,	PUNCT
ajebi-4944	195	49	repurchase	repurchase	VERB
ajebi-4944	195	50	)	)	PUNCT
ajebi-4944	195	51	and	and	CCONJ
ajebi-4944	195	52	the	the	DET
ajebi-4944	195	53	attitudinal	attitudinal	ADJ
ajebi-4944	195	54	(	(	PUNCT
ajebi-4944	195	55	e.g.	e.g.	ADJ
ajebi-4944	195	56	,	,	PUNCT
ajebi-4944	195	57	emotional	emotional	ADJ
ajebi-4944	195	58	connection	connection	NOUN
ajebi-4944	195	59	)	)	PUNCT
ajebi-4944	195	60	loyalty	loyalty	NOUN
ajebi-4944	195	61	indicators	indicator	NOUN
ajebi-4944	195	62	.	.	PUNCT
ajebi-4944	196	1	there	there	PRON
ajebi-4944	196	2	is	be	VERB
ajebi-4944	196	3	still	still	ADV
ajebi-4944	196	4	the	the	DET
ajebi-4944	196	5	need	need	NOUN
ajebi-4944	196	6	for	for	ADP
ajebi-4944	196	7	an	an	DET
ajebi-4944	196	8	exploration	exploration	NOUN
ajebi-4944	196	9	of	of	ADP
ajebi-4944	196	10	the	the	DET
ajebi-4944	196	11	impact	impact	NOUN
ajebi-4944	196	12	of	of	ADP
ajebi-4944	196	13	the	the	DET
ajebi-4944	196	14	gamification	gamification	NOUN
ajebi-4944	196	15	saturation	saturation	NOUN
ajebi-4944	196	16	or	or	CCONJ
ajebi-4944	196	17	fatigue	fatigue	NOUN
ajebi-4944	196	18	,	,	PUNCT
ajebi-4944	196	19	which	which	PRON
ajebi-4944	196	20	poses	pose	VERB
ajebi-4944	196	21	the	the	DET
ajebi-4944	196	22	question	question	NOUN
ajebi-4944	196	23	of	of	ADP
ajebi-4944	196	24	the	the	DET
ajebi-4944	196	25	actual	actual	ADJ
ajebi-4944	196	26	point	point	NOUN
ajebi-4944	196	27	where	where	SCONJ
ajebi-4944	196	28	gamification	gamification	NOUN
ajebi-4944	196	29	is	be	AUX
ajebi-4944	196	30	no	no	ADV
ajebi-4944	196	31	longer	long	ADV
ajebi-4944	196	32	effective	effective	ADJ
ajebi-4944	196	33	.	.	PUNCT
ajebi-4944	197	1	this	this	DET
ajebi-4944	197	2	study	study	NOUN
ajebi-4944	197	3	is	be	AUX
ajebi-4944	197	4	going	go	VERB
ajebi-4944	197	5	to	to	PART
ajebi-4944	197	6	fill	fill	VERB
ajebi-4944	197	7	in	in	ADP
ajebi-4944	197	8	those	those	DET
ajebi-4944	197	9	gaps	gap	NOUN
ajebi-4944	197	10	since	since	SCONJ
ajebi-4944	197	11	it	it	PRON
ajebi-4944	197	12	is	be	AUX
ajebi-4944	197	13	going	go	VERB
ajebi-4944	197	14	to	to	PART
ajebi-4944	197	15	supply	supply	VERB
ajebi-4944	197	16	quantitative	quantitative	ADJ
ajebi-4944	197	17	evidence	evidence	NOUN
ajebi-4944	197	18	on	on	ADP
ajebi-4944	197	19	the	the	DET
ajebi-4944	197	20	effects	effect	NOUN
ajebi-4944	197	21	of	of	ADP
ajebi-4944	197	22	the	the	DET
ajebi-4944	197	23	different	different	ADJ
ajebi-4944	197	24	intensities	intensity	NOUN
ajebi-4944	197	25	of	of	ADP
ajebi-4944	197	26	gamification	gamification	NOUN
ajebi-4944	197	27	on	on	ADP
ajebi-4944	197	28	brand	brand	NOUN
ajebi-4944	197	29	loyalty	loyalty	NOUN
ajebi-4944	197	30	in	in	ADP
ajebi-4944	197	31	a	a	DET
ajebi-4944	197	32	young	young	ADJ
ajebi-4944	197	33	filipino	filipino	ADJ
ajebi-4944	197	34	adults	adult	NOUN
ajebi-4944	197	35	population	population	NOUN
ajebi-4944	197	36	as	as	ADP
ajebi-4944	197	37	digital	digital	ADJ
ajebi-4944	197	38	natives	native	NOUN
ajebi-4944	197	39	who	who	PRON
ajebi-4944	197	40	are	be	AUX
ajebi-4944	197	41	particularly	particularly	ADV
ajebi-4944	197	42	value	value	NOUN
ajebi-4944	197	43	-	-	PUNCT
ajebi-4944	197	44	conscious	conscious	ADJ
ajebi-4944	197	45	i.e.	i.e.	X
ajebi-4944	197	46	people	people	NOUN
ajebi-4944	197	47	aged	age	VERB
ajebi-4944	197	48	18	18	NUM
ajebi-4944	197	49	-	-	SYM
ajebi-4944	197	50	35	35	NUM
ajebi-4944	197	51	.	.	PUNCT
ajebi-4944	198	1	materials	material	NOUN
ajebi-4944	198	2	and	and	CCONJ
ajebi-4944	198	3	methods	method	NOUN
ajebi-4944	198	4	research	research	NOUN
ajebi-4944	198	5	design	design	NOUN
ajebi-4944	198	6	this	this	DET
ajebi-4944	198	7	study	study	NOUN
ajebi-4944	198	8	was	be	AUX
ajebi-4944	198	9	structured	structure	VERB
ajebi-4944	198	10	as	as	ADP
ajebi-4944	198	11	a	a	DET
ajebi-4944	198	12	correlational	correlational	ADJ
ajebi-4944	198	13	research	research	NOUN
ajebi-4944	198	14	study	study	NOUN
ajebi-4944	198	15	utilizing	utilize	VERB
ajebi-4944	198	16	a	a	DET
ajebi-4944	198	17	quantitative	quantitative	ADJ
ajebi-4944	198	18	research	research	NOUN
ajebi-4944	198	19	design	design	NOUN
ajebi-4944	198	20	.	.	PUNCT
ajebi-4944	199	1	the	the	DET
ajebi-4944	199	2	objective	objective	NOUN
ajebi-4944	199	3	was	be	AUX
ajebi-4944	199	4	to	to	PART
ajebi-4944	199	5	explore	explore	VERB
ajebi-4944	199	6	the	the	DET
ajebi-4944	199	7	relationship	relationship	NOUN
ajebi-4944	199	8	between	between	ADP
ajebi-4944	199	9	the	the	DET
ajebi-4944	199	10	level	level	NOUN
ajebi-4944	199	11	of	of	ADP
ajebi-4944	199	12	gamification	gamification	NOUN
ajebi-4944	199	13	and	and	CCONJ
ajebi-4944	199	14	brand	brand	NOUN
ajebi-4944	199	15	loyalty	loyalty	NOUN
ajebi-4944	199	16	among	among	ADP
ajebi-4944	199	17	young	young	ADJ
ajebi-4944	199	18	adults	adult	NOUN
ajebi-4944	199	19	in	in	ADP
ajebi-4944	199	20	the	the	DET
ajebi-4944	199	21	philippines	philippine	NOUN
ajebi-4944	199	22	.	.	PUNCT
ajebi-4944	200	1	the	the	DET
ajebi-4944	200	2	quantitative	quantitative	ADJ
ajebi-4944	200	3	method	method	NOUN
ajebi-4944	200	4	allowed	allow	VERB
ajebi-4944	200	5	for	for	ADP
ajebi-4944	200	6	the	the	DET
ajebi-4944	200	7	objective	objective	ADJ
ajebi-4944	200	8	measurement	measurement	NOUN
ajebi-4944	200	9	and	and	CCONJ
ajebi-4944	200	10	statistical	statistical	ADJ
ajebi-4944	200	11	analysis	analysis	NOUN
ajebi-4944	200	12	of	of	ADP
ajebi-4944	200	13	numerical	numerical	ADJ
ajebi-4944	200	14	data	datum	NOUN
ajebi-4944	200	15	,	,	PUNCT
ajebi-4944	200	16	enabling	enable	VERB
ajebi-4944	200	17	identification	identification	NOUN
ajebi-4944	200	18	of	of	ADP
ajebi-4944	200	19	patterns	pattern	NOUN
ajebi-4944	200	20	and	and	CCONJ
ajebi-4944	200	21	correlations	correlation	NOUN
ajebi-4944	200	22	between	between	ADP
ajebi-4944	200	23	variables	variable	NOUN
ajebi-4944	200	24	.	.	PUNCT
ajebi-4944	201	1	a	a	DET
ajebi-4944	201	2	correlational	correlational	ADJ
ajebi-4944	201	3	design	design	NOUN
ajebi-4944	201	4	was	be	AUX
ajebi-4944	201	5	appropriate	appropriate	ADJ
ajebi-4944	201	6	for	for	ADP
ajebi-4944	201	7	this	this	DET
ajebi-4944	201	8	study	study	NOUN
ajebi-4944	201	9	because	because	SCONJ
ajebi-4944	201	10	it	it	PRON
ajebi-4944	201	11	aimed	aim	VERB
ajebi-4944	201	12	to	to	PART
ajebi-4944	201	13	evaluate	evaluate	VERB
ajebi-4944	201	14	both	both	PRON
ajebi-4944	201	15	the	the	DET
ajebi-4944	201	16	strength	strength	NOUN
ajebi-4944	201	17	and	and	CCONJ
ajebi-4944	201	18	direction	direction	NOUN
ajebi-4944	201	19	of	of	ADP
ajebi-4944	201	20	the	the	DET
ajebi-4944	201	21	relationship	relationship	NOUN
ajebi-4944	201	22	between	between	ADP
ajebi-4944	201	23	gamification	gamification	NOUN
ajebi-4944	201	24	intensity	intensity	NOUN
ajebi-4944	201	25	and	and	CCONJ
ajebi-4944	201	26	consumer	consumer	NOUN
ajebi-4944	201	27	brand	brand	NOUN
ajebi-4944	201	28	loyalty	loyalty	NOUN
ajebi-4944	201	29	.	.	PUNCT
ajebi-4944	202	1	data	datum	NOUN
ajebi-4944	202	2	was	be	AUX
ajebi-4944	202	3	collected	collect	VERB
ajebi-4944	202	4	using	use	VERB
ajebi-4944	202	5	a	a	DET
ajebi-4944	202	6	structured	structured	ADJ
ajebi-4944	202	7	online	online	ADJ
ajebi-4944	202	8	questionnaire	questionnaire	NOUN
ajebi-4944	202	9	targeting	target	VERB
ajebi-4944	202	10	filipino	filipino	ADJ
ajebi-4944	202	11	consumers	consumer	NOUN
ajebi-4944	202	12	aged	age	VERB
ajebi-4944	202	13	18–35	18–35	NUM
ajebi-4944	202	14	years	year	NOUN
ajebi-4944	202	15	who	who	PRON
ajebi-4944	202	16	had	have	VERB
ajebi-4944	202	17	experience	experience	NOUN
ajebi-4944	202	18	with	with	ADP
ajebi-4944	202	19	gamified	gamifie	VERB
ajebi-4944	202	20	brand	brand	NOUN
ajebi-4944	202	21	programs	program	NOUN
ajebi-4944	202	22	.	.	PUNCT
ajebi-4944	203	1	the	the	DET
ajebi-4944	203	2	instrument	instrument	NOUN
ajebi-4944	203	3	measured	measure	VERB
ajebi-4944	203	4	gamification	gamification	NOUN
ajebi-4944	203	5	-	-	PUNCT
ajebi-4944	203	6	related	relate	VERB
ajebi-4944	203	7	variables	variable	NOUN
ajebi-4944	203	8	—	—	PUNCT
ajebi-4944	203	9	such	such	ADJ
ajebi-4944	203	10	as	as	ADP
ajebi-4944	203	11	engagement	engagement	NOUN
ajebi-4944	203	12	frequency	frequency	NOUN
ajebi-4944	203	13	,	,	PUNCT
ajebi-4944	203	14	perceived	perceive	VERB
ajebi-4944	203	15	enjoyment	enjoyment	NOUN
ajebi-4944	203	16	,	,	PUNCT
ajebi-4944	203	17	and	and	CCONJ
ajebi-4944	203	18	immersion	immersion	NOUN
ajebi-4944	203	19	—	—	PUNCT
ajebi-4944	203	20	alongside	alongside	ADP
ajebi-4944	203	21	brand	brand	NOUN
ajebi-4944	203	22	loyalty	loyalty	NOUN
ajebi-4944	203	23	indicators	indicator	NOUN
ajebi-4944	203	24	,	,	PUNCT
ajebi-4944	203	25	including	include	VERB
ajebi-4944	203	26	repurchase	repurchase	NOUN
ajebi-4944	203	27	intentions	intention	NOUN
ajebi-4944	203	28	,	,	PUNCT
ajebi-4944	203	29	advocacy	advocacy	NOUN
ajebi-4944	203	30	,	,	PUNCT
ajebi-4944	203	31	and	and	CCONJ
ajebi-4944	203	32	emotional	emotional	ADJ
ajebi-4944	203	33	attachment	attachment	NOUN
ajebi-4944	203	34	.	.	PUNCT
ajebi-4944	204	1	the	the	DET
ajebi-4944	204	2	use	use	NOUN
ajebi-4944	204	3	of	of	ADP
ajebi-4944	204	4	online	online	ADJ
ajebi-4944	204	5	surveys	survey	NOUN
ajebi-4944	204	6	facilitated	facilitate	VERB
ajebi-4944	204	7	a	a	DET
ajebi-4944	204	8	wider	wide	ADJ
ajebi-4944	204	9	reach	reach	NOUN
ajebi-4944	204	10	within	within	ADP
ajebi-4944	204	11	the	the	DET
ajebi-4944	204	12	target	target	NOUN
ajebi-4944	204	13	demographic	demographic	ADJ
ajebi-4944	204	14	,	,	PUNCT
ajebi-4944	204	15	ensured	ensure	VERB
ajebi-4944	204	16	efficient	efficient	ADJ
ajebi-4944	204	17	data	datum	NOUN
ajebi-4944	204	18	collection	collection	NOUN
ajebi-4944	204	19	,	,	PUNCT
ajebi-4944	204	20	and	and	CCONJ
ajebi-4944	204	21	provided	provide	VERB
ajebi-4944	204	22	a	a	DET
ajebi-4944	204	23	practical	practical	ADJ
ajebi-4944	204	24	method	method	NOUN
ajebi-4944	204	25	for	for	ADP
ajebi-4944	204	26	analyzing	analyze	VERB
ajebi-4944	204	27	consumer	consumer	NOUN
ajebi-4944	204	28	behavior	behavior	NOUN
ajebi-4944	204	29	in	in	ADP
ajebi-4944	204	30	a	a	DET
ajebi-4944	204	31	digital	digital	ADJ
ajebi-4944	204	32	context	context	NOUN
ajebi-4944	204	33	.	.	PUNCT
ajebi-4944	205	1	pa	pa	PROPN
ajebi-4944	205	2	ge	ge	PROPN
ajebi-4944	205	3	14	14	NUM
ajebi-4944	205	4	5	5	NUM
ajebi-4944	205	5	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	205	6	am	am	NOUN
ajebi-4944	205	7	.	.	PUNCT
ajebi-4944	206	1	j.	j.	PROPN
ajebi-4944	206	2	econ	econ	PROPN
ajebi-4944	206	3	.	.	PUNCT
ajebi-4944	206	4	bus	bus	PROPN
ajebi-4944	206	5	.	.	PUNCT
ajebi-4944	207	1	innov	innov	PROPN
ajebi-4944	207	2	.	.	PUNCT
ajebi-4944	208	1	4(2	4(2	NUM
ajebi-4944	208	2	)	)	PUNCT
ajebi-4944	209	1	139	139	NUM
ajebi-4944	209	2	-	-	SYM
ajebi-4944	209	3	156	156	NUM
ajebi-4944	209	4	,	,	PUNCT
ajebi-4944	209	5	2025	2025	NUM
ajebi-4944	209	6	the	the	DET
ajebi-4944	209	7	respondents	respondent	NOUN
ajebi-4944	209	8	the	the	DET
ajebi-4944	209	9	target	target	NOUN
ajebi-4944	209	10	population	population	NOUN
ajebi-4944	209	11	for	for	ADP
ajebi-4944	209	12	this	this	DET
ajebi-4944	209	13	study	study	NOUN
ajebi-4944	209	14	consisted	consist	VERB
ajebi-4944	209	15	of	of	ADP
ajebi-4944	209	16	young	young	ADJ
ajebi-4944	209	17	adults	adult	NOUN
ajebi-4944	209	18	aged	age	VERB
ajebi-4944	209	19	18	18	NUM
ajebi-4944	209	20	to	to	PART
ajebi-4944	209	21	35	35	NUM
ajebi-4944	209	22	residing	reside	VERB
ajebi-4944	209	23	in	in	ADP
ajebi-4944	209	24	the	the	DET
ajebi-4944	209	25	philippines	philippine	NOUN
ajebi-4944	209	26	who	who	PRON
ajebi-4944	209	27	have	have	AUX
ajebi-4944	209	28	previously	previously	ADV
ajebi-4944	209	29	interacted	interact	VERB
ajebi-4944	209	30	with	with	ADP
ajebi-4944	209	31	gamified	gamifie	VERB
ajebi-4944	209	32	brand	brand	NOUN
ajebi-4944	209	33	experiences	experience	NOUN
ajebi-4944	209	34	.	.	PUNCT
ajebi-4944	210	1	this	this	DET
ajebi-4944	210	2	demographic	demographic	ADJ
ajebi-4944	210	3	was	be	AUX
ajebi-4944	210	4	selected	select	VERB
ajebi-4944	210	5	due	due	ADP
ajebi-4944	210	6	to	to	ADP
ajebi-4944	210	7	their	their	PRON
ajebi-4944	210	8	high	high	ADJ
ajebi-4944	210	9	engagement	engagement	NOUN
ajebi-4944	210	10	with	with	ADP
ajebi-4944	210	11	digital	digital	ADJ
ajebi-4944	210	12	platforms	platform	NOUN
ajebi-4944	210	13	and	and	CCONJ
ajebi-4944	210	14	relevance	relevance	NOUN
ajebi-4944	210	15	to	to	ADP
ajebi-4944	210	16	gamified	gamifie	VERB
ajebi-4944	210	17	marketing	marketing	NOUN
ajebi-4944	210	18	strategies	strategy	NOUN
ajebi-4944	210	19	.	.	PUNCT
ajebi-4944	211	1	to	to	PART
ajebi-4944	211	2	identify	identify	VERB
ajebi-4944	211	3	and	and	CCONJ
ajebi-4944	211	4	recruit	recruit	VERB
ajebi-4944	211	5	appropriate	appropriate	ADJ
ajebi-4944	211	6	participants	participant	NOUN
ajebi-4944	211	7	,	,	PUNCT
ajebi-4944	211	8	the	the	DET
ajebi-4944	211	9	study	study	NOUN
ajebi-4944	211	10	employed	employ	VERB
ajebi-4944	211	11	a	a	DET
ajebi-4944	211	12	purposive	purposive	ADJ
ajebi-4944	211	13	random	random	ADJ
ajebi-4944	211	14	sampling	sampling	NOUN
ajebi-4944	211	15	technique	technique	NOUN
ajebi-4944	211	16	.	.	PUNCT
ajebi-4944	212	1	this	this	DET
ajebi-4944	212	2	method	method	NOUN
ajebi-4944	212	3	allowed	allow	VERB
ajebi-4944	212	4	researchers	researcher	NOUN
ajebi-4944	212	5	to	to	PART
ajebi-4944	212	6	intentionally	intentionally	ADV
ajebi-4944	212	7	select	select	VERB
ajebi-4944	212	8	individuals	individual	NOUN
ajebi-4944	212	9	who	who	PRON
ajebi-4944	212	10	met	meet	VERB
ajebi-4944	212	11	key	key	ADJ
ajebi-4944	212	12	inclusion	inclusion	NOUN
ajebi-4944	212	13	criteria	criterion	NOUN
ajebi-4944	212	14	—	—	PUNCT
ajebi-4944	212	15	specifically	specifically	ADV
ajebi-4944	212	16	,	,	PUNCT
ajebi-4944	212	17	those	those	PRON
ajebi-4944	212	18	who	who	PRON
ajebi-4944	212	19	fell	fall	VERB
ajebi-4944	212	20	within	within	ADP
ajebi-4944	212	21	the	the	DET
ajebi-4944	212	22	age	age	NOUN
ajebi-4944	212	23	bracket	bracket	NOUN
ajebi-4944	212	24	and	and	CCONJ
ajebi-4944	212	25	had	have	VERB
ajebi-4944	212	26	prior	prior	ADJ
ajebi-4944	212	27	exposure	exposure	NOUN
ajebi-4944	212	28	to	to	ADP
ajebi-4944	212	29	gamified	gamifie	VERB
ajebi-4944	212	30	brand	brand	NOUN
ajebi-4944	212	31	programs	program	NOUN
ajebi-4944	212	32	—	—	PUNCT
ajebi-4944	212	33	while	while	SCONJ
ajebi-4944	212	34	incorporating	incorporate	VERB
ajebi-4944	212	35	random	random	ADJ
ajebi-4944	212	36	distribution	distribution	NOUN
ajebi-4944	212	37	in	in	ADP
ajebi-4944	212	38	the	the	DET
ajebi-4944	212	39	online	online	ADJ
ajebi-4944	212	40	invitation	invitation	NOUN
ajebi-4944	212	41	process	process	NOUN
ajebi-4944	212	42	to	to	PART
ajebi-4944	212	43	reduce	reduce	VERB
ajebi-4944	212	44	selection	selection	NOUN
ajebi-4944	212	45	bias	bias	NOUN
ajebi-4944	212	46	.	.	PUNCT
ajebi-4944	213	1	given	give	VERB
ajebi-4944	213	2	the	the	DET
ajebi-4944	213	3	strong	strong	ADJ
ajebi-4944	213	4	digital	digital	ADJ
ajebi-4944	213	5	presence	presence	NOUN
ajebi-4944	213	6	of	of	ADP
ajebi-4944	213	7	young	young	ADJ
ajebi-4944	213	8	filipinos	filipino	NOUN
ajebi-4944	213	9	,	,	PUNCT
ajebi-4944	213	10	social	social	ADJ
ajebi-4944	213	11	media	medium	NOUN
ajebi-4944	213	12	platforms	platform	NOUN
ajebi-4944	213	13	such	such	ADJ
ajebi-4944	213	14	as	as	ADP
ajebi-4944	213	15	facebook	facebook	NOUN
ajebi-4944	213	16	and	and	CCONJ
ajebi-4944	213	17	online	online	ADJ
ajebi-4944	213	18	communities	community	NOUN
ajebi-4944	213	19	relevant	relevant	ADJ
ajebi-4944	213	20	to	to	ADP
ajebi-4944	213	21	consumer	consumer	NOUN
ajebi-4944	213	22	brands	brand	NOUN
ajebi-4944	213	23	were	be	AUX
ajebi-4944	213	24	utilized	utilize	VERB
ajebi-4944	213	25	as	as	ADP
ajebi-4944	213	26	primary	primary	ADJ
ajebi-4944	213	27	channels	channel	NOUN
ajebi-4944	213	28	for	for	ADP
ajebi-4944	213	29	distributing	distribute	VERB
ajebi-4944	213	30	the	the	DET
ajebi-4944	213	31	survey	survey	NOUN
ajebi-4944	213	32	.	.	PUNCT
ajebi-4944	214	1	this	this	DET
ajebi-4944	214	2	approach	approach	NOUN
ajebi-4944	214	3	ensured	ensure	VERB
ajebi-4944	214	4	access	access	NOUN
ajebi-4944	214	5	to	to	ADP
ajebi-4944	214	6	a	a	DET
ajebi-4944	214	7	concentrated	concentrated	ADJ
ajebi-4944	214	8	population	population	NOUN
ajebi-4944	214	9	of	of	ADP
ajebi-4944	214	10	tech	tech	NOUN
ajebi-4944	214	11	-	-	PUNCT
ajebi-4944	214	12	savvy	savvy	ADJ
ajebi-4944	214	13	individuals	individual	NOUN
ajebi-4944	214	14	,	,	PUNCT
ajebi-4944	214	15	increasing	increase	VERB
ajebi-4944	214	16	the	the	DET
ajebi-4944	214	17	likelihood	likelihood	NOUN
ajebi-4944	214	18	of	of	ADP
ajebi-4944	214	19	capturing	capture	VERB
ajebi-4944	214	20	responses	response	NOUN
ajebi-4944	214	21	from	from	ADP
ajebi-4944	214	22	participants	participant	NOUN
ajebi-4944	214	23	familiar	familiar	ADJ
ajebi-4944	214	24	with	with	ADP
ajebi-4944	214	25	gamification	gamification	NOUN
ajebi-4944	214	26	in	in	ADP
ajebi-4944	214	27	brand	brand	NOUN
ajebi-4944	214	28	engagement	engagement	NOUN
ajebi-4944	214	29	.	.	PUNCT
ajebi-4944	215	1	the	the	DET
ajebi-4944	215	2	instrument	instrument	NOUN
ajebi-4944	215	3	to	to	PART
ajebi-4944	215	4	get	get	VERB
ajebi-4944	215	5	the	the	DET
ajebi-4944	215	6	relevant	relevant	ADJ
ajebi-4944	215	7	data	datum	NOUN
ajebi-4944	215	8	,	,	PUNCT
ajebi-4944	215	9	this	this	DET
ajebi-4944	215	10	research	research	NOUN
ajebi-4944	215	11	will	will	AUX
ajebi-4944	215	12	undertake	undertake	VERB
ajebi-4944	215	13	the	the	DET
ajebi-4944	215	14	use	use	NOUN
ajebi-4944	215	15	of	of	ADP
ajebi-4944	215	16	structured	structured	ADJ
ajebi-4944	215	17	survey	survey	NOUN
ajebi-4944	215	18	questionnaires	questionnaire	NOUN
ajebi-4944	215	19	that	that	PRON
ajebi-4944	215	20	would	would	AUX
ajebi-4944	215	21	be	be	AUX
ajebi-4944	215	22	composed	compose	VERB
ajebi-4944	215	23	of	of	ADP
ajebi-4944	215	24	four	four	NUM
ajebi-4944	215	25	parts	part	NOUN
ajebi-4944	215	26	:	:	PUNCT
ajebi-4944	215	27	section	section	NOUN
ajebi-4944	215	28	1	1	NUM
ajebi-4944	215	29	demographic	demographic	ADJ
ajebi-4944	215	30	information	information	NOUN
ajebi-4944	215	31	.	.	PUNCT
ajebi-4944	216	1	this	this	DET
ajebi-4944	216	2	part	part	NOUN
ajebi-4944	216	3	will	will	AUX
ajebi-4944	216	4	cover	cover	VERB
ajebi-4944	216	5	demographic	demographic	ADJ
ajebi-4944	216	6	data	datum	NOUN
ajebi-4944	216	7	such	such	ADJ
ajebi-4944	216	8	as	as	ADP
ajebi-4944	216	9	:	:	PUNCT
ajebi-4944	216	10	age	age	NOUN
ajebi-4944	216	11	,	,	PUNCT
ajebi-4944	216	12	gender	gender	NOUN
ajebi-4944	216	13	,	,	PUNCT
ajebi-4944	216	14	location	location	NOUN
ajebi-4944	216	15	,	,	PUNCT
ajebi-4944	216	16	occupation	occupation	NOUN
ajebi-4944	216	17	.	.	PUNCT
ajebi-4944	217	1	section	section	NOUN
ajebi-4944	217	2	2	2	NUM
ajebi-4944	217	3	engagement	engagement	NOUN
ajebi-4944	217	4	with	with	ADP
ajebi-4944	217	5	gamified	gamifie	VERB
ajebi-4944	217	6	brand	brand	NOUN
ajebi-4944	217	7	experiences	experience	NOUN
ajebi-4944	217	8	.	.	PUNCT
ajebi-4944	218	1	the	the	DET
ajebi-4944	218	2	purpose	purpose	NOUN
ajebi-4944	218	3	of	of	ADP
ajebi-4944	218	4	this	this	DET
ajebi-4944	218	5	section	section	NOUN
ajebi-4944	218	6	is	be	AUX
ajebi-4944	218	7	to	to	PART
ajebi-4944	218	8	ascertain	ascertain	VERB
ajebi-4944	218	9	the	the	DET
ajebi-4944	218	10	degree	degree	NOUN
ajebi-4944	218	11	of	of	ADP
ajebi-4944	218	12	interaction	interaction	NOUN
ajebi-4944	218	13	the	the	DET
ajebi-4944	218	14	respondents	respondent	NOUN
ajebi-4944	218	15	had	have	VERB
ajebi-4944	218	16	with	with	ADP
ajebi-4944	218	17	the	the	DET
ajebi-4944	218	18	brand	brand	NOUN
ajebi-4944	218	19	elements	element	NOUN
ajebi-4944	218	20	in	in	ADP
ajebi-4944	218	21	the	the	DET
ajebi-4944	218	22	process	process	NOUN
ajebi-4944	218	23	of	of	ADP
ajebi-4944	218	24	gamification	gamification	NOUN
ajebi-4944	218	25	,	,	PUNCT
ajebi-4944	218	26	particularly	particularly	ADV
ajebi-4944	218	27	focusing	focus	VERB
ajebi-4944	218	28	on	on	ADP
ajebi-4944	218	29	:	:	PUNCT
ajebi-4944	218	30	the	the	DET
ajebi-4944	218	31	frequency	frequency	NOUN
ajebi-4944	218	32	of	of	ADP
ajebi-4944	218	33	participation	participation	NOUN
ajebi-4944	218	34	,	,	PUNCT
ajebi-4944	218	35	types	type	NOUN
ajebi-4944	218	36	,	,	PUNCT
ajebi-4944	218	37	and	and	CCONJ
ajebi-4944	218	38	duration	duration	NOUN
ajebi-4944	218	39	of	of	ADP
ajebi-4944	218	40	gamified	gamifie	VERB
ajebi-4944	218	41	elements	element	NOUN
ajebi-4944	218	42	experienced	experience	VERB
ajebi-4944	218	43	.	.	PUNCT
ajebi-4944	219	1	section	section	NOUN
ajebi-4944	219	2	3	3	NUM
ajebi-4944	219	3	perceived	perceive	VERB
ajebi-4944	219	4	gamification	gamification	NOUN
ajebi-4944	219	5	intensity	intensity	NOUN
ajebi-4944	219	6	.	.	PUNCT
ajebi-4944	220	1	this	this	DET
ajebi-4944	220	2	section	section	NOUN
ajebi-4944	220	3	will	will	AUX
ajebi-4944	220	4	measure	measure	VERB
ajebi-4944	220	5	the	the	DET
ajebi-4944	220	6	respondents	respondent	NOUN
ajebi-4944	220	7	’	’	PART
ajebi-4944	220	8	assessments	assessment	NOUN
ajebi-4944	220	9	of	of	ADP
ajebi-4944	220	10	the	the	DET
ajebi-4944	220	11	strength	strength	NOUN
ajebi-4944	220	12	of	of	ADP
ajebi-4944	220	13	the	the	DET
ajebi-4944	220	14	gamification	gamification	NOUN
ajebi-4944	220	15	in	in	ADP
ajebi-4944	220	16	their	their	PRON
ajebi-4944	220	17	brand	brand	NOUN
ajebi-4944	220	18	interactions	interaction	NOUN
ajebi-4944	220	19	for	for	ADP
ajebi-4944	220	20	example	example	NOUN
ajebi-4944	220	21	:	:	PUNCT
ajebi-4944	220	22	how	how	SCONJ
ajebi-4944	220	23	complex	complex	ADJ
ajebi-4944	220	24	the	the	DET
ajebi-4944	220	25	gamified	gamifie	VERB
ajebi-4944	220	26	features	feature	NOUN
ajebi-4944	220	27	are	be	AUX
ajebi-4944	220	28	,	,	PUNCT
ajebi-4944	220	29	the	the	DET
ajebi-4944	220	30	immersiveness	immersiveness	NOUN
ajebi-4944	220	31	of	of	ADP
ajebi-4944	220	32	their	their	PRON
ajebi-4944	220	33	experience	experience	NOUN
ajebi-4944	220	34	,	,	PUNCT
ajebi-4944	220	35	the	the	DET
ajebi-4944	220	36	frequency	frequency	NOUN
ajebi-4944	220	37	of	of	ADP
ajebi-4944	220	38	updates	update	NOUN
ajebi-4944	220	39	and	and	CCONJ
ajebi-4944	220	40	the	the	DET
ajebi-4944	220	41	introduction	introduction	NOUN
ajebi-4944	220	42	of	of	ADP
ajebi-4944	220	43	new	new	ADJ
ajebi-4944	220	44	challenges	challenge	NOUN
ajebi-4944	220	45	.	.	PUNCT
ajebi-4944	221	1	section	section	NOUN
ajebi-4944	221	2	4	4	NUM
ajebi-4944	221	3	brand	brand	NOUN
ajebi-4944	221	4	loyalty	loyalty	NOUN
ajebi-4944	221	5	indicators	indicator	NOUN
ajebi-4944	221	6	.	.	PUNCT
ajebi-4944	222	1	the	the	DET
ajebi-4944	222	2	brand	brand	NOUN
ajebi-4944	222	3	loyalty	loyalty	NOUN
ajebi-4944	222	4	indicators	indicator	NOUN
ajebi-4944	222	5	such	such	ADJ
ajebi-4944	222	6	as	as	ADP
ajebi-4944	222	7	:	:	PUNCT
ajebi-4944	222	8	repurchase	repurchase	NOUN
ajebi-4944	222	9	intentions	intention	NOUN
ajebi-4944	222	10	,	,	PUNCT
ajebi-4944	222	11	willingness	willingness	NOUN
ajebi-4944	222	12	to	to	PART
ajebi-4944	222	13	recommend	recommend	VERB
ajebi-4944	222	14	,	,	PUNCT
ajebi-4944	222	15	emotional	emotional	ADJ
ajebi-4944	222	16	attachment	attachment	NOUN
ajebi-4944	222	17	are	be	AUX
ajebi-4944	222	18	the	the	DET
ajebi-4944	222	19	measures	measure	NOUN
ajebi-4944	222	20	of	of	ADP
ajebi-4944	222	21	the	the	DET
ajebi-4944	222	22	level	level	NOUN
ajebi-4944	222	23	of	of	ADP
ajebi-4944	222	24	loyalty	loyalty	NOUN
ajebi-4944	222	25	that	that	PRON
ajebi-4944	222	26	the	the	DET
ajebi-4944	222	27	respondents	respondent	NOUN
ajebi-4944	222	28	feel	feel	VERB
ajebi-4944	222	29	to	to	ADP
ajebi-4944	222	30	the	the	DET
ajebi-4944	222	31	brands	brand	NOUN
ajebi-4944	222	32	that	that	PRON
ajebi-4944	222	33	have	have	AUX
ajebi-4944	222	34	used	use	VERB
ajebi-4944	222	35	gamification	gamification	NOUN
ajebi-4944	222	36	.	.	PUNCT
ajebi-4944	223	1	a	a	DET
ajebi-4944	223	2	5	5	NUM
ajebi-4944	223	3	-	-	PUNCT
ajebi-4944	223	4	point	point	NOUN
ajebi-4944	223	5	likert	likert	ADJ
ajebi-4944	223	6	scale	scale	NOUN
ajebi-4944	223	7	will	will	AUX
ajebi-4944	223	8	be	be	AUX
ajebi-4944	223	9	utilized	utilize	VERB
ajebi-4944	223	10	throughout	throughout	ADP
ajebi-4944	223	11	sections	section	NOUN
ajebi-4944	223	12	2	2	NUM
ajebi-4944	223	13	to	to	ADP
ajebi-4944	223	14	4	4	NUM
ajebi-4944	223	15	,	,	PUNCT
ajebi-4944	223	16	allowing	allow	VERB
ajebi-4944	223	17	respondents	respondent	NOUN
ajebi-4944	223	18	to	to	PART
ajebi-4944	223	19	indicate	indicate	VERB
ajebi-4944	223	20	their	their	PRON
ajebi-4944	223	21	level	level	NOUN
ajebi-4944	223	22	of	of	ADP
ajebi-4944	223	23	agreement	agreement	NOUN
ajebi-4944	223	24	or	or	CCONJ
ajebi-4944	223	25	frequency	frequency	NOUN
ajebi-4944	223	26	,	,	PUNCT
ajebi-4944	223	27	ranging	range	VERB
ajebi-4944	223	28	from	from	ADP
ajebi-4944	223	29	“	"	PUNCT
ajebi-4944	223	30	strongly	strongly	ADV
ajebi-4944	223	31	disagree	disagree	VERB
ajebi-4944	223	32	”	"	PUNCT
ajebi-4944	223	33	(	(	PUNCT
ajebi-4944	223	34	1	1	NUM
ajebi-4944	223	35	)	)	PUNCT
ajebi-4944	223	36	to	to	PART
ajebi-4944	223	37	“	"	PUNCT
ajebi-4944	223	38	strongly	strongly	ADV
ajebi-4944	223	39	agree	agree	VERB
ajebi-4944	223	40	”	"	PUNCT
ajebi-4944	223	41	(	(	PUNCT
ajebi-4944	223	42	5	5	NUM
ajebi-4944	223	43	)	)	PUNCT
ajebi-4944	223	44	or	or	CCONJ
ajebi-4944	223	45	“	"	PUNCT
ajebi-4944	223	46	never	never	ADV
ajebi-4944	223	47	”	"	PUNCT
ajebi-4944	223	48	(	(	PUNCT
ajebi-4944	223	49	1	1	X
ajebi-4944	223	50	)	)	PUNCT
ajebi-4944	223	51	to	to	PART
ajebi-4944	223	52	“	"	PUNCT
ajebi-4944	223	53	always	always	ADV
ajebi-4944	223	54	”	"	PUNCT
ajebi-4944	223	55	(	(	PUNCT
ajebi-4944	223	56	5	5	NUM
ajebi-4944	223	57	)	)	PUNCT
ajebi-4944	223	58	.	.	PUNCT
ajebi-4944	224	1	this	this	DET
ajebi-4944	224	2	scaling	scaling	NOUN
ajebi-4944	224	3	method	method	NOUN
ajebi-4944	224	4	provides	provide	VERB
ajebi-4944	224	5	a	a	DET
ajebi-4944	224	6	quantitative	quantitative	ADJ
ajebi-4944	224	7	measure	measure	NOUN
ajebi-4944	224	8	to	to	PART
ajebi-4944	224	9	analyze	analyze	VERB
ajebi-4944	224	10	the	the	DET
ajebi-4944	224	11	relationship	relationship	NOUN
ajebi-4944	224	12	between	between	ADP
ajebi-4944	224	13	the	the	DET
ajebi-4944	224	14	intensity	intensity	NOUN
ajebi-4944	224	15	of	of	ADP
ajebi-4944	224	16	gamification	gamification	NOUN
ajebi-4944	224	17	and	and	CCONJ
ajebi-4944	224	18	brand	brand	NOUN
ajebi-4944	224	19	loyalty	loyalty	NOUN
ajebi-4944	224	20	.	.	PUNCT
ajebi-4944	225	1	the	the	DET
ajebi-4944	225	2	questionnaire	questionnaire	NOUN
ajebi-4944	225	3	will	will	AUX
ajebi-4944	225	4	be	be	AUX
ajebi-4944	225	5	framed	frame	VERB
ajebi-4944	225	6	on	on	ADP
ajebi-4944	225	7	existing	exist	VERB
ajebi-4944	225	8	validated	validate	VERB
ajebi-4944	225	9	instruments	instrument	NOUN
ajebi-4944	225	10	and	and	CCONJ
ajebi-4944	225	11	modified	modify	VERB
ajebi-4944	225	12	to	to	PART
ajebi-4944	225	13	reflect	reflect	VERB
ajebi-4944	225	14	the	the	DET
ajebi-4944	225	15	specific	specific	ADJ
ajebi-4944	225	16	context	context	NOUN
ajebi-4944	225	17	of	of	ADP
ajebi-4944	225	18	gamification	gamification	NOUN
ajebi-4944	225	19	and	and	CCONJ
ajebi-4944	225	20	brand	brand	NOUN
ajebi-4944	225	21	loyalty	loyalty	NOUN
ajebi-4944	225	22	.	.	PUNCT
ajebi-4944	226	1	a	a	DET
ajebi-4944	226	2	pilot	pilot	NOUN
ajebi-4944	226	3	test	test	NOUN
ajebi-4944	226	4	will	will	AUX
ajebi-4944	226	5	be	be	AUX
ajebi-4944	226	6	conducted	conduct	VERB
ajebi-4944	226	7	to	to	PART
ajebi-4944	226	8	ensure	ensure	VERB
ajebi-4944	226	9	the	the	DET
ajebi-4944	226	10	clarity	clarity	NOUN
ajebi-4944	226	11	,	,	PUNCT
ajebi-4944	226	12	reliability	reliability	NOUN
ajebi-4944	226	13	,	,	PUNCT
ajebi-4944	226	14	and	and	CCONJ
ajebi-4944	226	15	validity	validity	NOUN
ajebi-4944	226	16	of	of	ADP
ajebi-4944	226	17	the	the	DET
ajebi-4944	226	18	questions	question	NOUN
ajebi-4944	226	19	prior	prior	ADV
ajebi-4944	226	20	to	to	ADP
ajebi-4944	226	21	their	their	PRON
ajebi-4944	226	22	distribution	distribution	NOUN
ajebi-4944	226	23	.	.	PUNCT
ajebi-4944	227	1	data	datum	NOUN
ajebi-4944	227	2	collection	collection	NOUN
ajebi-4944	227	3	procedure	procedure	NOUN
ajebi-4944	227	4	for	for	ADP
ajebi-4944	227	5	this	this	DET
ajebi-4944	227	6	study	study	NOUN
ajebi-4944	227	7	,	,	PUNCT
ajebi-4944	227	8	the	the	DET
ajebi-4944	227	9	data	data	NOUN
ajebi-4944	227	10	collection	collection	NOUN
ajebi-4944	227	11	will	will	AUX
ajebi-4944	227	12	be	be	AUX
ajebi-4944	227	13	done	do	VERB
ajebi-4944	227	14	through	through	ADP
ajebi-4944	227	15	a	a	DET
ajebi-4944	227	16	structured	structured	ADJ
ajebi-4944	227	17	online	online	ADJ
ajebi-4944	227	18	survey	survey	NOUN
ajebi-4944	227	19	aimed	aim	VERB
ajebi-4944	227	20	at	at	ADP
ajebi-4944	227	21	young	young	ADJ
ajebi-4944	227	22	adults	adult	NOUN
ajebi-4944	227	23	aged	age	VERB
ajebi-4944	227	24	18	18	NUM
ajebi-4944	227	25	to	to	PART
ajebi-4944	227	26	35	35	NUM
ajebi-4944	227	27	who	who	PRON
ajebi-4944	227	28	have	have	AUX
ajebi-4944	227	29	engaged	engage	VERB
ajebi-4944	227	30	with	with	ADP
ajebi-4944	227	31	gamified	gamifie	VERB
ajebi-4944	227	32	brand	brand	NOUN
ajebi-4944	227	33	experiences	experience	NOUN
ajebi-4944	227	34	.	.	PUNCT
ajebi-4944	228	1	the	the	DET
ajebi-4944	228	2	survey	survey	NOUN
ajebi-4944	228	3	will	will	AUX
ajebi-4944	228	4	be	be	AUX
ajebi-4944	228	5	conducted	conduct	VERB
ajebi-4944	228	6	through	through	ADP
ajebi-4944	228	7	a	a	DET
ajebi-4944	228	8	reputable	reputable	ADJ
ajebi-4944	228	9	online	online	ADJ
ajebi-4944	228	10	survey	survey	NOUN
ajebi-4944	228	11	platform	platform	NOUN
ajebi-4944	228	12	so	so	SCONJ
ajebi-4944	228	13	as	as	SCONJ
ajebi-4944	228	14	to	to	PART
ajebi-4944	228	15	ensure	ensure	VERB
ajebi-4944	228	16	the	the	DET
ajebi-4944	228	17	availability	availability	NOUN
ajebi-4944	228	18	of	of	ADP
ajebi-4944	228	19	the	the	DET
ajebi-4944	228	20	survey	survey	NOUN
ajebi-4944	228	21	and	and	CCONJ
ajebi-4944	228	22	the	the	DET
ajebi-4944	228	23	ease	ease	NOUN
ajebi-4944	228	24	of	of	ADP
ajebi-4944	228	25	use	use	NOUN
ajebi-4944	228	26	for	for	ADP
ajebi-4944	228	27	the	the	DET
ajebi-4944	228	28	respondents	respondent	NOUN
ajebi-4944	228	29	.	.	PUNCT
ajebi-4944	229	1	to	to	PART
ajebi-4944	229	2	reach	reach	VERB
ajebi-4944	229	3	the	the	DET
ajebi-4944	229	4	broad	broad	ADJ
ajebi-4944	229	5	range	range	NOUN
ajebi-4944	229	6	and	and	CCONJ
ajebi-4944	229	7	to	to	PART
ajebi-4944	229	8	have	have	VERB
ajebi-4944	229	9	a	a	DET
ajebi-4944	229	10	representative	representative	ADJ
ajebi-4944	229	11	sample	sample	NOUN
ajebi-4944	229	12	,	,	PUNCT
ajebi-4944	229	13	different	different	ADJ
ajebi-4944	229	14	digital	digital	ADJ
ajebi-4944	229	15	channels	channel	NOUN
ajebi-4944	229	16	like	like	ADP
ajebi-4944	229	17	social	social	ADJ
ajebi-4944	229	18	media	medium	NOUN
ajebi-4944	229	19	,	,	PUNCT
ajebi-4944	229	20	email	email	NOUN
ajebi-4944	229	21	lists	list	NOUN
ajebi-4944	229	22	,	,	PUNCT
ajebi-4944	229	23	and	and	CCONJ
ajebi-4944	229	24	online	online	ADJ
ajebi-4944	229	25	communities	community	NOUN
ajebi-4944	229	26	where	where	SCONJ
ajebi-4944	229	27	the	the	DET
ajebi-4944	229	28	likely	likely	ADJ
ajebi-4944	229	29	target	target	NOUN
ajebi-4944	229	30	demographic	demographic	ADJ
ajebi-4944	229	31	resides	reside	VERB
ajebi-4944	229	32	,	,	PUNCT
ajebi-4944	229	33	will	will	AUX
ajebi-4944	229	34	be	be	AUX
ajebi-4944	229	35	used	use	VERB
ajebi-4944	229	36	to	to	PART
ajebi-4944	229	37	invite	invite	VERB
ajebi-4944	229	38	people	people	NOUN
ajebi-4944	229	39	to	to	PART
ajebi-4944	229	40	participate	participate	VERB
ajebi-4944	229	41	.	.	PUNCT
ajebi-4944	230	1	the	the	DET
ajebi-4944	230	2	survey	survey	NOUN
ajebi-4944	230	3	will	will	AUX
ajebi-4944	230	4	undergo	undergo	VERB
ajebi-4944	230	5	a	a	DET
ajebi-4944	230	6	pilot	pilot	NOUN
ajebi-4944	230	7	test	test	NOUN
ajebi-4944	230	8	wherein	wherein	SCONJ
ajebi-4944	230	9	a	a	DET
ajebi-4944	230	10	small	small	ADJ
ajebi-4944	230	11	number	number	NOUN
ajebi-4944	230	12	of	of	ADP
ajebi-4944	230	13	the	the	DET
ajebi-4944	230	14	target	target	NOUN
ajebi-4944	230	15	population	population	NOUN
ajebi-4944	230	16	will	will	AUX
ajebi-4944	230	17	be	be	AUX
ajebi-4944	230	18	asked	ask	VERB
ajebi-4944	230	19	to	to	PART
ajebi-4944	230	20	fill	fill	VERB
ajebi-4944	230	21	it	it	PRON
ajebi-4944	230	22	to	to	PART
ajebi-4944	230	23	identify	identify	VERB
ajebi-4944	230	24	and	and	CCONJ
ajebi-4944	230	25	fix	fix	VERB
ajebi-4944	230	26	any	any	DET
ajebi-4944	230	27	issues	issue	NOUN
ajebi-4944	230	28	related	relate	VERB
ajebi-4944	230	29	with	with	ADP
ajebi-4944	230	30	question	question	NOUN
ajebi-4944	230	31	clarity	clarity	NOUN
ajebi-4944	230	32	,	,	PUNCT
ajebi-4944	230	33	technical	technical	ADJ
ajebi-4944	230	34	functionality	functionality	NOUN
ajebi-4944	230	35	and	and	CCONJ
ajebi-4944	230	36	overall	overall	ADJ
ajebi-4944	230	37	user	user	NOUN
ajebi-4944	230	38	experience	experience	NOUN
ajebi-4944	230	39	.	.	PUNCT
ajebi-4944	231	1	feedback	feedback	NOUN
ajebi-4944	231	2	arising	arise	VERB
ajebi-4944	231	3	from	from	ADP
ajebi-4944	231	4	the	the	DET
ajebi-4944	231	5	pilot	pilot	NOUN
ajebi-4944	231	6	phase	phase	NOUN
ajebi-4944	231	7	will	will	AUX
ajebi-4944	231	8	be	be	AUX
ajebi-4944	231	9	instrumental	instrumental	ADJ
ajebi-4944	231	10	for	for	ADP
ajebi-4944	231	11	effecting	effect	VERB
ajebi-4944	231	12	the	the	DET
ajebi-4944	231	13	necessary	necessary	ADJ
ajebi-4944	231	14	adjustments	adjustment	NOUN
ajebi-4944	231	15	to	to	ADP
ajebi-4944	231	16	the	the	DET
ajebi-4944	231	17	survey	survey	NOUN
ajebi-4944	231	18	instrument	instrument	NOUN
ajebi-4944	231	19	.	.	PUNCT
ajebi-4944	232	1	the	the	DET
ajebi-4944	232	2	administration	administration	NOUN
ajebi-4944	232	3	of	of	ADP
ajebi-4944	232	4	the	the	DET
ajebi-4944	232	5	structured	structured	ADJ
ajebi-4944	232	6	online	online	ADJ
ajebi-4944	232	7	survey	survey	NOUN
ajebi-4944	232	8	will	will	AUX
ajebi-4944	232	9	take	take	VERB
ajebi-4944	232	10	place	place	NOUN
ajebi-4944	232	11	on	on	ADP
ajebi-4944	232	12	a	a	DET
ajebi-4944	232	13	trusted	trust	VERB
ajebi-4944	232	14	platform	platform	NOUN
ajebi-4944	232	15	,	,	PUNCT
ajebi-4944	232	16	which	which	PRON
ajebi-4944	232	17	will	will	AUX
ajebi-4944	232	18	be	be	AUX
ajebi-4944	232	19	straightforward	straightforward	ADJ
ajebi-4944	232	20	and	and	CCONJ
ajebi-4944	232	21	user	user	NOUN
ajebi-4944	232	22	-	-	PUNCT
ajebi-4944	232	23	friendly	friendly	ADJ
ajebi-4944	232	24	for	for	ADP
ajebi-4944	232	25	the	the	DET
ajebi-4944	232	26	subjects	subject	NOUN
ajebi-4944	232	27	.	.	PUNCT
ajebi-4944	233	1	once	once	SCONJ
ajebi-4944	233	2	the	the	DET
ajebi-4944	233	3	questionnaire	questionnaire	NOUN
ajebi-4944	233	4	is	be	AUX
ajebi-4944	233	5	finalized	finalize	VERB
ajebi-4944	233	6	,	,	PUNCT
ajebi-4944	233	7	due	due	ADP
ajebi-4944	233	8	to	to	ADP
ajebi-4944	233	9	the	the	DET
ajebi-4944	233	10	timeframe	timeframe	NOUN
ajebi-4944	233	11	,	,	PUNCT
ajebi-4944	233	12	the	the	DET
ajebi-4944	233	13	data	data	NOUN
ajebi-4944	233	14	collection	collection	NOUN
ajebi-4944	233	15	will	will	AUX
ajebi-4944	233	16	be	be	AUX
ajebi-4944	233	17	finished	finish	VERB
ajebi-4944	233	18	on	on	ADP
ajebi-4944	233	19	the	the	DET
ajebi-4944	233	20	specified	specified	ADJ
ajebi-4944	233	21	period	period	NOUN
ajebi-4944	233	22	during	during	ADP
ajebi-4944	233	23	which	which	PRON
ajebi-4944	233	24	all	all	DET
ajebi-4944	233	25	responses	response	NOUN
ajebi-4944	233	26	will	will	AUX
ajebi-4944	233	27	be	be	AUX
ajebi-4944	233	28	checked	check	VERB
ajebi-4944	233	29	for	for	ADP
ajebi-4944	233	30	the	the	DET
ajebi-4944	233	31	quality	quality	NOUN
ajebi-4944	233	32	and	and	CCONJ
ajebi-4944	233	33	completeness	completeness	NOUN
ajebi-4944	233	34	of	of	ADP
ajebi-4944	233	35	data	datum	NOUN
ajebi-4944	233	36	.	.	PUNCT
ajebi-4944	234	1	furthermore	furthermore	ADV
ajebi-4944	234	2	,	,	PUNCT
ajebi-4944	234	3	the	the	DET
ajebi-4944	234	4	survey	survey	NOUN
ajebi-4944	234	5	process	process	NOUN
ajebi-4944	234	6	will	will	AUX
ajebi-4944	234	7	be	be	AUX
ajebi-4944	234	8	improved	improve	VERB
ajebi-4944	234	9	by	by	ADP
ajebi-4944	234	10	reminders	reminder	NOUN
ajebi-4944	234	11	which	which	PRON
ajebi-4944	234	12	will	will	AUX
ajebi-4944	234	13	target	target	VERB
ajebi-4944	234	14	those	those	PRON
ajebi-4944	234	15	who	who	PRON
ajebi-4944	234	16	have	have	AUX
ajebi-4944	234	17	not	not	PART
ajebi-4944	234	18	yet	yet	ADV
ajebi-4944	234	19	completed	complete	VERB
ajebi-4944	234	20	the	the	DET
ajebi-4944	234	21	survey	survey	NOUN
ajebi-4944	234	22	.	.	PUNCT
ajebi-4944	235	1	participation	participation	NOUN
ajebi-4944	235	2	will	will	AUX
ajebi-4944	235	3	be	be	AUX
ajebi-4944	235	4	voluntary	voluntary	ADJ
ajebi-4944	235	5	,	,	PUNCT
ajebi-4944	235	6	and	and	CCONJ
ajebi-4944	235	7	all	all	DET
ajebi-4944	235	8	respondents	respondent	NOUN
ajebi-4944	235	9	will	will	AUX
ajebi-4944	235	10	be	be	AUX
ajebi-4944	235	11	assured	assure	VERB
ajebi-4944	235	12	of	of	ADP
ajebi-4944	235	13	anonymity	anonymity	NOUN
ajebi-4944	235	14	and	and	CCONJ
ajebi-4944	235	15	confidentiality	confidentiality	NOUN
ajebi-4944	235	16	.	.	PUNCT
ajebi-4944	236	1	the	the	DET
ajebi-4944	236	2	collected	collect	VERB
ajebi-4944	236	3	data	datum	NOUN
ajebi-4944	236	4	will	will	AUX
ajebi-4944	236	5	be	be	AUX
ajebi-4944	236	6	secured	secure	VERB
ajebi-4944	236	7	and	and	CCONJ
ajebi-4944	236	8	will	will	AUX
ajebi-4944	236	9	undergo	undergo	VERB
ajebi-4944	236	10	the	the	DET
ajebi-4944	236	11	preliminary	preliminary	ADJ
ajebi-4944	236	12	check	check	NOUN
ajebi-4944	236	13	for	for	ADP
ajebi-4944	236	14	completeness	completeness	NOUN
ajebi-4944	236	15	and	and	CCONJ
ajebi-4944	236	16	consistency	consistency	NOUN
ajebi-4944	236	17	.	.	PUNCT
ajebi-4944	237	1	any	any	DET
ajebi-4944	237	2	incomplete	incomplete	ADJ
ajebi-4944	237	3	or	or	CCONJ
ajebi-4944	237	4	inconsistent	inconsistent	ADJ
ajebi-4944	237	5	responses	response	NOUN
ajebi-4944	237	6	wil	wil	PRON
ajebi-4944	237	7	be	be	AUX
ajebi-4944	237	8	excluded	exclude	VERB
ajebi-4944	237	9	from	from	ADP
ajebi-4944	237	10	the	the	DET
ajebi-4944	237	11	analysis	analysis	NOUN
ajebi-4944	237	12	in	in	ADP
ajebi-4944	237	13	order	order	NOUN
ajebi-4944	237	14	to	to	PART
ajebi-4944	237	15	maintain	maintain	VERB
ajebi-4944	237	16	the	the	DET
ajebi-4944	237	17	integrity	integrity	NOUN
ajebi-4944	237	18	of	of	ADP
ajebi-4944	237	19	the	the	DET
ajebi-4944	237	20	data	datum	NOUN
ajebi-4944	237	21	.	.	PUNCT
ajebi-4944	238	1	the	the	DET
ajebi-4944	238	2	systematic	systematic	ADJ
ajebi-4944	238	3	approach	approach	NOUN
ajebi-4944	238	4	in	in	ADP
ajebi-4944	238	5	data	datum	NOUN
ajebi-4944	238	6	collection	collection	NOUN
ajebi-4944	238	7	will	will	AUX
ajebi-4944	238	8	ensure	ensure	VERB
ajebi-4944	238	9	that	that	SCONJ
ajebi-4944	238	10	the	the	DET
ajebi-4944	238	11	data	datum	NOUN
ajebi-4944	238	12	obtained	obtain	VERB
ajebi-4944	238	13	are	be	AUX
ajebi-4944	238	14	reliable	reliable	ADJ
ajebi-4944	238	15	and	and	CCONJ
ajebi-4944	238	16	valid	valid	ADJ
ajebi-4944	238	17	concerning	concern	VERB
ajebi-4944	238	18	the	the	DET
ajebi-4944	238	19	association	association	NOUN
ajebi-4944	238	20	between	between	ADP
ajebi-4944	238	21	gamification	gamification	PROPN
ajebi-4944	238	22	intensity	intensity	NOUN
ajebi-4944	238	23	and	and	CCONJ
ajebi-4944	238	24	brand	brand	NOUN
ajebi-4944	238	25	loyalty	loyalty	NOUN
ajebi-4944	238	26	among	among	ADP
ajebi-4944	238	27	the	the	DET
ajebi-4944	238	28	young	young	ADJ
ajebi-4944	238	29	adults	adult	NOUN
ajebi-4944	238	30	in	in	ADP
ajebi-4944	238	31	the	the	DET
ajebi-4944	238	32	philippines	philippine	NOUN
ajebi-4944	238	33	.	.	PUNCT
ajebi-4944	239	1	table	table	NOUN
ajebi-4944	239	2	1	1	NUM
ajebi-4944	239	3	:	:	PUNCT
ajebi-4944	239	4	likert	likert	ADJ
ajebi-4944	239	5	scale	scale	NOUN
ajebi-4944	239	6	chart	chart	NOUN
ajebi-4944	239	7	scale	scale	NOUN
ajebi-4944	239	8	1	1	NUM
ajebi-4944	239	9	2	2	NUM
ajebi-4944	239	10	3	3	NUM
ajebi-4944	239	11	4	4	NUM
ajebi-4944	239	12	5	5	NUM
ajebi-4944	239	13	verbal	verbal	ADJ
ajebi-4944	239	14	interpretation	interpretation	NOUN
ajebi-4944	239	15	strongly	strongly	ADV
ajebi-4944	239	16	agree	agree	VERB
ajebi-4944	239	17	agree	agree	VERB
ajebi-4944	239	18	neither	neither	CCONJ
ajebi-4944	239	19	disagree	disagree	VERB
ajebi-4944	239	20	strongly	strongly	ADV
ajebi-4944	239	21	disagree	disagree	VERB
ajebi-4944	239	22	range	range	NOUN
ajebi-4944	239	23	4.21	4.21	NUM
ajebi-4944	239	24	-	-	SYM
ajebi-4944	239	25	5.00	5.00	NUM
ajebi-4944	239	26	3.41	3.41	NUM
ajebi-4944	239	27	-	-	SYM
ajebi-4944	239	28	4.20	4.20	NUM
ajebi-4944	239	29	2.61	2.61	NUM
ajebi-4944	239	30	-	-	SYM
ajebi-4944	239	31	3.40	3.40	NUM
ajebi-4944	239	32	1.81	1.81	NUM
ajebi-4944	239	33	-	-	SYM
ajebi-4944	239	34	2.60	2.60	NUM
ajebi-4944	239	35	1.00	1.00	NUM
ajebi-4944	239	36	-	-	SYM
ajebi-4944	239	37	1.80	1.80	NUM
ajebi-4944	239	38	pa	pa	PROPN
ajebi-4944	239	39	ge	ge	PROPN
ajebi-4944	239	40	14	14	NUM
ajebi-4944	239	41	6	6	NUM
ajebi-4944	239	42	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	239	43	am	am	NOUN
ajebi-4944	239	44	.	.	PUNCT
ajebi-4944	240	1	j.	j.	PROPN
ajebi-4944	240	2	econ	econ	PROPN
ajebi-4944	240	3	.	.	PUNCT
ajebi-4944	240	4	bus	bus	PROPN
ajebi-4944	240	5	.	.	PUNCT
ajebi-4944	241	1	innov	innov	PROPN
ajebi-4944	241	2	.	.	PUNCT
ajebi-4944	242	1	4(2	4(2	NUM
ajebi-4944	242	2	)	)	PUNCT
ajebi-4944	243	1	139	139	NUM
ajebi-4944	243	2	-	-	SYM
ajebi-4944	243	3	156	156	NUM
ajebi-4944	243	4	,	,	PUNCT
ajebi-4944	243	5	2025	2025	NUM
ajebi-4944	243	6	additionally	additionally	ADV
ajebi-4944	243	7	,	,	PUNCT
ajebi-4944	243	8	a	a	DET
ajebi-4944	243	9	likert	likert	ADJ
ajebi-4944	243	10	scale	scale	NOUN
ajebi-4944	243	11	was	be	AUX
ajebi-4944	243	12	administered	administer	VERB
ajebi-4944	243	13	in	in	ADP
ajebi-4944	243	14	the	the	DET
ajebi-4944	243	15	survey	survey	NOUN
ajebi-4944	243	16	to	to	PART
ajebi-4944	243	17	capture	capture	VERB
ajebi-4944	243	18	respondents	respondent	NOUN
ajebi-4944	243	19	’	'	PUNCT
ajebi-4944	243	20	attitudes	attitude	NOUN
ajebi-4944	243	21	,	,	PUNCT
ajebi-4944	243	22	as	as	SCONJ
ajebi-4944	243	23	presented	present	VERB
ajebi-4944	243	24	in	in	ADP
ajebi-4944	243	25	table	table	NOUN
ajebi-4944	243	26	1	1	NUM
ajebi-4944	243	27	.	.	PUNCT
ajebi-4944	244	1	the	the	DET
ajebi-4944	244	2	assembled	assemble	VERB
ajebi-4944	244	3	data	datum	NOUN
ajebi-4944	244	4	provided	provide	VERB
ajebi-4944	244	5	a	a	DET
ajebi-4944	244	6	basis	basis	NOUN
ajebi-4944	244	7	to	to	PART
ajebi-4944	244	8	find	find	VERB
ajebi-4944	244	9	the	the	DET
ajebi-4944	244	10	statistical	statistical	ADJ
ajebi-4944	244	11	significance	significance	NOUN
ajebi-4944	244	12	of	of	ADP
ajebi-4944	244	13	relationships	relationship	NOUN
ajebi-4944	244	14	between	between	ADP
ajebi-4944	244	15	certain	certain	ADJ
ajebi-4944	244	16	variables	variable	NOUN
ajebi-4944	244	17	.	.	PUNCT
ajebi-4944	245	1	the	the	DET
ajebi-4944	245	2	results	result	NOUN
ajebi-4944	245	3	from	from	ADP
ajebi-4944	245	4	the	the	DET
ajebi-4944	245	5	analysis	analysis	NOUN
ajebi-4944	245	6	were	be	AUX
ajebi-4944	245	7	fundamental	fundamental	ADJ
ajebi-4944	245	8	in	in	ADP
ajebi-4944	245	9	discriminating	discriminate	VERB
ajebi-4944	245	10	whether	whether	SCONJ
ajebi-4944	245	11	any	any	PRON
ajebi-4944	245	12	of	of	ADP
ajebi-4944	245	13	the	the	DET
ajebi-4944	245	14	variables	variable	NOUN
ajebi-4944	245	15	under	under	ADP
ajebi-4944	245	16	scrutiny	scrutiny	NOUN
ajebi-4944	245	17	had	have	VERB
ajebi-4944	245	18	substantial	substantial	ADJ
ajebi-4944	245	19	associations	association	NOUN
ajebi-4944	245	20	or	or	CCONJ
ajebi-4944	245	21	were	be	AUX
ajebi-4944	245	22	intertwined	intertwine	VERB
ajebi-4944	245	23	.	.	PUNCT
ajebi-4944	246	1	the	the	DET
ajebi-4944	246	2	use	use	NOUN
ajebi-4944	246	3	of	of	ADP
ajebi-4944	246	4	descriptive	descriptive	ADJ
ajebi-4944	246	5	statistics	statistic	NOUN
ajebi-4944	246	6	and	and	CCONJ
ajebi-4944	246	7	analyses	analysis	NOUN
ajebi-4944	246	8	of	of	ADP
ajebi-4944	246	9	the	the	DET
ajebi-4944	246	10	overall	overall	ADJ
ajebi-4944	246	11	data	datum	NOUN
ajebi-4944	246	12	allowed	allow	VERB
ajebi-4944	246	13	the	the	DET
ajebi-4944	246	14	investigation	investigation	NOUN
ajebi-4944	246	15	to	to	PART
ajebi-4944	246	16	display	display	VERB
ajebi-4944	246	17	a	a	DET
ajebi-4944	246	18	full	full	ADJ
ajebi-4944	246	19	picture	picture	NOUN
ajebi-4944	246	20	of	of	ADP
ajebi-4944	246	21	respondents	respondent	NOUN
ajebi-4944	246	22	’	’	PART
ajebi-4944	246	23	opinions	opinion	NOUN
ajebi-4944	246	24	,	,	PUNCT
ajebi-4944	246	25	and	and	CCONJ
ajebi-4944	246	26	to	to	PART
ajebi-4944	246	27	discover	discover	VERB
ajebi-4944	246	28	possible	possible	ADJ
ajebi-4944	246	29	relationships	relationship	NOUN
ajebi-4944	246	30	that	that	PRON
ajebi-4944	246	31	may	may	AUX
ajebi-4944	246	32	exist	exist	VERB
ajebi-4944	246	33	.	.	PUNCT
ajebi-4944	247	1	data	datum	NOUN
ajebi-4944	247	2	analysis	analysis	NOUN
ajebi-4944	247	3	plan	plan	NOUN
ajebi-4944	247	4	the	the	DET
ajebi-4944	247	5	study	study	NOUN
ajebi-4944	247	6	will	will	AUX
ajebi-4944	247	7	be	be	AUX
ajebi-4944	247	8	analyzing	analyze	VERB
ajebi-4944	247	9	the	the	DET
ajebi-4944	247	10	data	datum	NOUN
ajebi-4944	247	11	collected	collect	VERB
ajebi-4944	247	12	through	through	ADP
ajebi-4944	247	13	a	a	DET
ajebi-4944	247	14	series	series	NOUN
ajebi-4944	247	15	of	of	ADP
ajebi-4944	247	16	clearly	clearly	ADV
ajebi-4944	247	17	structured	structure	VERB
ajebi-4944	247	18	steps	step	NOUN
ajebi-4944	247	19	designed	design	VERB
ajebi-4944	247	20	to	to	PART
ajebi-4944	247	21	assess	assess	VERB
ajebi-4944	247	22	the	the	DET
ajebi-4944	247	23	relationship	relationship	NOUN
ajebi-4944	247	24	between	between	ADP
ajebi-4944	247	25	gamification	gamification	NOUN
ajebi-4944	247	26	intensity	intensity	NOUN
ajebi-4944	247	27	and	and	CCONJ
ajebi-4944	247	28	brand	brand	NOUN
ajebi-4944	247	29	loyalty	loyalty	NOUN
ajebi-4944	247	30	among	among	ADP
ajebi-4944	247	31	young	young	ADJ
ajebi-4944	247	32	adults	adult	NOUN
ajebi-4944	247	33	in	in	ADP
ajebi-4944	247	34	the	the	DET
ajebi-4944	247	35	philippines	philippine	NOUN
ajebi-4944	247	36	.	.	PUNCT
ajebi-4944	248	1	the	the	DET
ajebi-4944	248	2	first	first	ADJ
ajebi-4944	248	3	stage	stage	NOUN
ajebi-4944	248	4	will	will	AUX
ajebi-4944	248	5	involve	involve	VERB
ajebi-4944	248	6	the	the	DET
ajebi-4944	248	7	use	use	NOUN
ajebi-4944	248	8	of	of	ADP
ajebi-4944	248	9	descriptive	descriptive	ADJ
ajebi-4944	248	10	statistics	statistic	NOUN
ajebi-4944	248	11	to	to	PART
ajebi-4944	248	12	summarize	summarize	VERB
ajebi-4944	248	13	the	the	DET
ajebi-4944	248	14	respondents	respondent	NOUN
ajebi-4944	248	15	’	’	PART
ajebi-4944	248	16	demographic	demographic	ADJ
ajebi-4944	248	17	characteristics	characteristic	NOUN
ajebi-4944	248	18	while	while	SCONJ
ajebi-4944	248	19	providing	provide	VERB
ajebi-4944	248	20	a	a	DET
ajebi-4944	248	21	snapshot	snapshot	NOUN
ajebi-4944	248	22	of	of	ADP
ajebi-4944	248	23	their	their	PRON
ajebi-4944	248	24	experience	experience	NOUN
ajebi-4944	248	25	with	with	ADP
ajebi-4944	248	26	gamified	gamified	ADJ
ajebi-4944	248	27	brand	brand	NOUN
ajebi-4944	248	28	experiences	experience	NOUN
ajebi-4944	248	29	.	.	PUNCT
ajebi-4944	249	1	this	this	DET
ajebi-4944	249	2	summary	summary	NOUN
ajebi-4944	249	3	will	will	AUX
ajebi-4944	249	4	include	include	VERB
ajebi-4944	249	5	standard	standard	ADJ
ajebi-4944	249	6	measures	measure	NOUN
ajebi-4944	249	7	of	of	ADP
ajebi-4944	249	8	central	central	ADJ
ajebi-4944	249	9	tendency	tendency	NOUN
ajebi-4944	249	10	and	and	CCONJ
ajebi-4944	249	11	dispersion	dispersion	NOUN
ajebi-4944	249	12	such	such	ADJ
ajebi-4944	249	13	as	as	ADP
ajebi-4944	249	14	means	mean	NOUN
ajebi-4944	249	15	,	,	PUNCT
ajebi-4944	249	16	frequencies	frequency	NOUN
ajebi-4944	249	17	,	,	PUNCT
ajebi-4944	249	18	and	and	CCONJ
ajebi-4944	249	19	standard	standard	ADJ
ajebi-4944	249	20	deviations	deviation	NOUN
ajebi-4944	249	21	.	.	PUNCT
ajebi-4944	250	1	the	the	DET
ajebi-4944	250	2	next	next	ADJ
ajebi-4944	250	3	stage	stage	NOUN
ajebi-4944	250	4	will	will	AUX
ajebi-4944	250	5	see	see	VERB
ajebi-4944	250	6	the	the	DET
ajebi-4944	250	7	study	study	NOUN
ajebi-4944	250	8	using	use	VERB
ajebi-4944	250	9	correlational	correlational	ADJ
ajebi-4944	250	10	analysis	analysis	NOUN
ajebi-4944	250	11	to	to	PART
ajebi-4944	250	12	determine	determine	VERB
ajebi-4944	250	13	both	both	PRON
ajebi-4944	250	14	the	the	DET
ajebi-4944	250	15	intensity	intensity	NOUN
ajebi-4944	250	16	and	and	CCONJ
ajebi-4944	250	17	the	the	DET
ajebi-4944	250	18	brand	brand	NOUN
ajebi-4944	250	19	loyalty	loyalty	NOUN
ajebi-4944	250	20	correlate	correlate	VERB
ajebi-4944	250	21	.	.	PUNCT
ajebi-4944	251	1	the	the	DET
ajebi-4944	251	2	pearson	pearson	PROPN
ajebi-4944	251	3	correlation	correlation	NOUN
ajebi-4944	251	4	coefficient	coefficient	NOUN
ajebi-4944	251	5	will	will	AUX
ajebi-4944	251	6	be	be	AUX
ajebi-4944	251	7	utilized	utilize	VERB
ajebi-4944	251	8	to	to	PART
ajebi-4944	251	9	find	find	VERB
ajebi-4944	251	10	out	out	ADP
ajebi-4944	251	11	the	the	DET
ajebi-4944	251	12	extent	extent	NOUN
ajebi-4944	251	13	of	of	ADP
ajebi-4944	251	14	linear	linear	ADJ
ajebi-4944	251	15	correlation	correlation	NOUN
ajebi-4944	251	16	of	of	ADP
ajebi-4944	251	17	the	the	DET
ajebi-4944	251	18	two	two	NUM
ajebi-4944	251	19	variable	variable	NOUN
ajebi-4944	251	20	which	which	PRON
ajebi-4944	251	21	is	be	AUX
ajebi-4944	251	22	this	this	DET
ajebi-4944	251	23	analysis	analysis	NOUN
ajebi-4944	251	24	is	be	AUX
ajebi-4944	251	25	useful	useful	ADJ
ajebi-4944	251	26	for	for	ADP
ajebi-4944	251	27	.	.	PUNCT
ajebi-4944	252	1	understanding	understand	VERB
ajebi-4944	252	2	how	how	SCONJ
ajebi-4944	252	3	the	the	DET
ajebi-4944	252	4	respondents	respondent	NOUN
ajebi-4944	252	5	’	’	PART
ajebi-4944	252	6	changes	change	NOUN
ajebi-4944	252	7	in	in	ADP
ajebi-4944	252	8	gamification	gamification	NOUN
ajebi-4944	252	9	intensity	intensity	NOUN
ajebi-4944	252	10	is	be	AUX
ajebi-4944	252	11	reflected	reflect	VERB
ajebi-4944	252	12	in	in	ADP
ajebi-4944	252	13	brand	brand	NOUN
ajebi-4944	252	14	loyalty	loyalty	NOUN
ajebi-4944	252	15	levels	level	NOUN
ajebi-4944	252	16	is	be	AUX
ajebi-4944	252	17	the	the	DET
ajebi-4944	252	18	goal	goal	NOUN
ajebi-4944	252	19	of	of	ADP
ajebi-4944	252	20	this	this	DET
ajebi-4944	252	21	statistical	statistical	ADJ
ajebi-4944	252	22	method	method	NOUN
ajebi-4944	252	23	.	.	PUNCT
ajebi-4944	253	1	in	in	ADP
ajebi-4944	253	2	order	order	NOUN
ajebi-4944	253	3	to	to	PART
ajebi-4944	253	4	find	find	VERB
ajebi-4944	253	5	out	out	ADP
ajebi-4944	253	6	if	if	SCONJ
ajebi-4944	253	7	gamification	gamification	NOUN
ajebi-4944	253	8	intensity	intensity	NOUN
ajebi-4944	253	9	is	be	AUX
ajebi-4944	253	10	a	a	DET
ajebi-4944	253	11	predictor	predictor	NOUN
ajebi-4944	253	12	of	of	ADP
ajebi-4944	253	13	brand	brand	NOUN
ajebi-4944	253	14	loyalty	loyalty	NOUN
ajebi-4944	253	15	,	,	PUNCT
ajebi-4944	253	16	a	a	DET
ajebi-4944	253	17	regression	regression	NOUN
ajebi-4944	253	18	analysis	analysis	NOUN
ajebi-4944	253	19	will	will	AUX
ajebi-4944	253	20	be	be	AUX
ajebi-4944	253	21	carried	carry	VERB
ajebi-4944	253	22	out	out	ADP
ajebi-4944	253	23	.	.	PUNCT
ajebi-4944	254	1	this	this	DET
ajebi-4944	254	2	statistical	statistical	ADJ
ajebi-4944	254	3	technique	technique	NOUN
ajebi-4944	254	4	facilitates	facilitate	VERB
ajebi-4944	254	5	the	the	DET
ajebi-4944	254	6	estimation	estimation	NOUN
ajebi-4944	254	7	of	of	ADP
ajebi-4944	254	8	the	the	DET
ajebi-4944	254	9	joint	joint	ADJ
ajebi-4944	254	10	effect	effect	NOUN
ajebi-4944	254	11	of	of	ADP
ajebi-4944	254	12	the	the	DET
ajebi-4944	254	13	variables	variable	NOUN
ajebi-4944	254	14	on	on	ADP
ajebi-4944	254	15	brand	brand	NOUN
ajebi-4944	254	16	loyalty	loyalty	NOUN
ajebi-4944	254	17	including	include	VERB
ajebi-4944	254	18	the	the	DET
ajebi-4944	254	19	effect	effect	NOUN
ajebi-4944	254	20	of	of	ADP
ajebi-4944	254	21	gamification	gamification	PROPN
ajebi-4944	254	22	intensity	intensity	NOUN
ajebi-4944	254	23	.	.	PUNCT
ajebi-4944	255	1	the	the	DET
ajebi-4944	255	2	regression	regression	NOUN
ajebi-4944	255	3	allows	allow	VERB
ajebi-4944	255	4	the	the	DET
ajebi-4944	255	5	introduction	introduction	NOUN
ajebi-4944	255	6	of	of	ADP
ajebi-4944	255	7	covariates	covariate	NOUN
ajebi-4944	255	8	to	to	PART
ajebi-4944	255	9	account	account	VERB
ajebi-4944	255	10	for	for	ADP
ajebi-4944	255	11	potential	potential	ADJ
ajebi-4944	255	12	confounding	confound	VERB
ajebi-4944	255	13	variables	variable	NOUN
ajebi-4944	255	14	so	so	SCONJ
ajebi-4944	255	15	that	that	SCONJ
ajebi-4944	255	16	the	the	DET
ajebi-4944	255	17	effect	effect	NOUN
ajebi-4944	255	18	of	of	ADP
ajebi-4944	255	19	gamification	gamification	PROPN
ajebi-4944	255	20	intensity	intensity	NOUN
ajebi-4944	255	21	on	on	ADP
ajebi-4944	255	22	brand	brand	NOUN
ajebi-4944	255	23	loyalty	loyalty	NOUN
ajebi-4944	255	24	can	can	AUX
ajebi-4944	255	25	be	be	AUX
ajebi-4944	255	26	isolated	isolate	VERB
ajebi-4944	255	27	.	.	PUNCT
ajebi-4944	256	1	all	all	DET
ajebi-4944	256	2	data	datum	NOUN
ajebi-4944	256	3	analysis	analysis	NOUN
ajebi-4944	256	4	procedures	procedure	NOUN
ajebi-4944	256	5	will	will	AUX
ajebi-4944	256	6	be	be	AUX
ajebi-4944	256	7	performed	perform	VERB
ajebi-4944	256	8	with	with	ADP
ajebi-4944	256	9	spss	spss	PROPN
ajebi-4944	256	10	(	(	PUNCT
ajebi-4944	256	11	statistical	statistical	ADJ
ajebi-4944	256	12	package	package	NOUN
ajebi-4944	256	13	for	for	ADP
ajebi-4944	256	14	the	the	DET
ajebi-4944	256	15	social	social	ADJ
ajebi-4944	256	16	sciences	science	NOUN
ajebi-4944	256	17	)	)	PUNCT
ajebi-4944	256	18	software	software	NOUN
ajebi-4944	256	19	program	program	NOUN
ajebi-4944	256	20	that	that	PRON
ajebi-4944	256	21	provides	provide	VERB
ajebi-4944	256	22	a	a	DET
ajebi-4944	256	23	wide	wide	ADJ
ajebi-4944	256	24	collection	collection	NOUN
ajebi-4944	256	25	of	of	ADP
ajebi-4944	256	26	tools	tool	NOUN
ajebi-4944	256	27	required	require	VERB
ajebi-4944	256	28	for	for	ADP
ajebi-4944	256	29	managing	manage	VERB
ajebi-4944	256	30	and	and	CCONJ
ajebi-4944	256	31	handling	handle	VERB
ajebi-4944	256	32	complex	complex	ADJ
ajebi-4944	256	33	datasets	dataset	NOUN
ajebi-4944	256	34	.	.	PUNCT
ajebi-4944	257	1	the	the	DET
ajebi-4944	257	2	actual	actual	ADJ
ajebi-4944	257	3	data	data	NOUN
ajebi-4944	257	4	analysis	analysis	NOUN
ajebi-4944	257	5	will	will	AUX
ajebi-4944	257	6	first	first	ADV
ajebi-4944	257	7	involve	involve	VERB
ajebi-4944	257	8	data	datum	NOUN
ajebi-4944	257	9	cleansing	cleansing	NOUN
ajebi-4944	257	10	which	which	PRON
ajebi-4944	257	11	will	will	AUX
ajebi-4944	257	12	be	be	AUX
ajebi-4944	257	13	carefully	carefully	ADV
ajebi-4944	257	14	done	do	VERB
ajebi-4944	257	15	by	by	ADP
ajebi-4944	257	16	addressing	address	VERB
ajebi-4944	257	17	potential	potential	ADJ
ajebi-4944	257	18	issues	issue	NOUN
ajebi-4944	257	19	related	relate	VERB
ajebi-4944	257	20	to	to	ADP
ajebi-4944	257	21	missing	miss	VERB
ajebi-4944	257	22	cases	case	NOUN
ajebi-4944	257	23	and	and	CCONJ
ajebi-4944	257	24	outliers	outlier	NOUN
ajebi-4944	257	25	.	.	PUNCT
ajebi-4944	258	1	normality	normality	NOUN
ajebi-4944	258	2	,	,	PUNCT
ajebi-4944	258	3	linearity	linearity	NOUN
ajebi-4944	258	4	,	,	PUNCT
ajebi-4944	258	5	and	and	CCONJ
ajebi-4944	258	6	homoscedasticity	homoscedasticity	NOUN
ajebi-4944	258	7	are	be	AUX
ajebi-4944	258	8	the	the	DET
ajebi-4944	258	9	assumptions	assumption	NOUN
ajebi-4944	258	10	of	of	ADP
ajebi-4944	258	11	each	each	DET
ajebi-4944	258	12	statistical	statistical	ADJ
ajebi-4944	258	13	test	test	NOUN
ajebi-4944	258	14	;	;	PUNCT
ajebi-4944	258	15	thus	thus	ADV
ajebi-4944	258	16	these	these	PRON
ajebi-4944	258	17	will	will	AUX
ajebi-4944	258	18	be	be	AUX
ajebi-4944	258	19	evaluated	evaluate	VERB
ajebi-4944	258	20	in	in	ADP
ajebi-4944	258	21	order	order	NOUN
ajebi-4944	258	22	to	to	PART
ajebi-4944	258	23	establish	establish	VERB
ajebi-4944	258	24	the	the	DET
ajebi-4944	258	25	accuracy	accuracy	NOUN
ajebi-4944	258	26	of	of	ADP
ajebi-4944	258	27	the	the	DET
ajebi-4944	258	28	findings	finding	NOUN
ajebi-4944	258	29	.	.	PUNCT
ajebi-4944	259	1	results	result	NOUN
ajebi-4944	259	2	and	and	CCONJ
ajebi-4944	259	3	discussion	discussion	NOUN
ajebi-4944	259	4	results	result	VERB
ajebi-4944	259	5	research	research	NOUN
ajebi-4944	259	6	problem	problem	NOUN
ajebi-4944	259	7	no.1	no.1	NUM
ajebi-4944	259	8	:	:	PUNCT
ajebi-4944	259	9	do	do	AUX
ajebi-4944	259	10	demographic	demographic	ADJ
ajebi-4944	259	11	factors	factor	NOUN
ajebi-4944	259	12	influence	influence	VERB
ajebi-4944	259	13	the	the	DET
ajebi-4944	259	14	correlation	correlation	NOUN
ajebi-4944	259	15	between	between	ADP
ajebi-4944	259	16	gamification	gamification	NOUN
ajebi-4944	259	17	intensity	intensity	NOUN
ajebi-4944	259	18	and	and	CCONJ
ajebi-4944	259	19	brand	brand	NOUN
ajebi-4944	259	20	loyalty	loyalty	NOUN
ajebi-4944	259	21	?	?	PUNCT
ajebi-4944	260	1	understanding	understand	VERB
ajebi-4944	260	2	the	the	DET
ajebi-4944	260	3	demographics	demographic	NOUN
ajebi-4944	260	4	is	be	AUX
ajebi-4944	260	5	key	key	ADJ
ajebi-4944	260	6	because	because	SCONJ
ajebi-4944	260	7	it	it	PRON
ajebi-4944	260	8	sheds	shed	VERB
ajebi-4944	260	9	light	light	NOUN
ajebi-4944	260	10	on	on	ADP
ajebi-4944	260	11	the	the	DET
ajebi-4944	260	12	findings	finding	NOUN
ajebi-4944	260	13	and	and	CCONJ
ajebi-4944	260	14	shows	show	VERB
ajebi-4944	260	15	whether	whether	SCONJ
ajebi-4944	260	16	the	the	DET
ajebi-4944	260	17	insights	insight	NOUN
ajebi-4944	260	18	can	can	AUX
ajebi-4944	260	19	be	be	AUX
ajebi-4944	260	20	generalized	generalize	VERB
ajebi-4944	260	21	to	to	ADP
ajebi-4944	260	22	the	the	DET
ajebi-4944	260	23	whole	whole	ADJ
ajebi-4944	260	24	young	young	ADJ
ajebi-4944	260	25	adult	adult	NOUN
ajebi-4944	260	26	population	population	NOUN
ajebi-4944	260	27	.	.	PUNCT
ajebi-4944	261	1	as	as	SCONJ
ajebi-4944	261	2	illustrated	illustrate	VERB
ajebi-4944	261	3	in	in	ADP
ajebi-4944	261	4	table	table	NOUN
ajebi-4944	261	5	2	2	NUM
ajebi-4944	261	6	,	,	PUNCT
ajebi-4944	261	7	males	male	NOUN
ajebi-4944	261	8	were	be	AUX
ajebi-4944	261	9	more	more	ADV
ajebi-4944	261	10	prevalent	prevalent	ADJ
ajebi-4944	261	11	in	in	ADP
ajebi-4944	261	12	the	the	DET
ajebi-4944	261	13	sample	sample	NOUN
ajebi-4944	261	14	of	of	ADP
ajebi-4944	261	15	201	201	NUM
ajebi-4944	261	16	participants	participant	NOUN
ajebi-4944	261	17	as	as	SCONJ
ajebi-4944	261	18	they	they	PRON
ajebi-4944	261	19	account	account	VERB
ajebi-4944	261	20	for	for	ADP
ajebi-4944	261	21	137	137	NUM
ajebi-4944	261	22	(	(	PUNCT
ajebi-4944	261	23	68.2	68.2	NUM
ajebi-4944	261	24	%	%	NOUN
ajebi-4944	261	25	of	of	ADP
ajebi-4944	261	26	the	the	DET
ajebi-4944	261	27	sample	sample	NOUN
ajebi-4944	261	28	)	)	PUNCT
ajebi-4944	261	29	while	while	SCONJ
ajebi-4944	261	30	62	62	NUM
ajebi-4944	261	31	females	female	NOUN
ajebi-4944	261	32	(	(	PUNCT
ajebi-4944	261	33	30.8	30.8	NUM
ajebi-4944	261	34	%	%	NOUN
ajebi-4944	261	35	)	)	PUNCT
ajebi-4944	261	36	,	,	PUNCT
ajebi-4944	261	37	and	and	CCONJ
ajebi-4944	261	38	2	2	NUM
ajebi-4944	261	39	(	(	PUNCT
ajebi-4944	261	40	1	1	NUM
ajebi-4944	261	41	%	%	NOUN
ajebi-4944	261	42	)	)	PUNCT
ajebi-4944	261	43	did	do	AUX
ajebi-4944	261	44	not	not	PART
ajebi-4944	261	45	specify	specify	VERB
ajebi-4944	261	46	their	their	PRON
ajebi-4944	261	47	gender	gender	NOUN
ajebi-4944	261	48	.	.	PUNCT
ajebi-4944	262	1	the	the	DET
ajebi-4944	262	2	result	result	NOUN
ajebi-4944	262	3	shows	show	VERB
ajebi-4944	262	4	that	that	SCONJ
ajebi-4944	262	5	males	male	NOUN
ajebi-4944	262	6	are	be	AUX
ajebi-4944	262	7	more	more	ADV
ajebi-4944	262	8	represented	represent	VERB
ajebi-4944	262	9	than	than	ADP
ajebi-4944	262	10	females	female	NOUN
ajebi-4944	262	11	in	in	ADP
ajebi-4944	262	12	the	the	DET
ajebi-4944	262	13	study	study	NOUN
ajebi-4944	262	14	,	,	PUNCT
ajebi-4944	262	15	which	which	PRON
ajebi-4944	262	16	might	might	AUX
ajebi-4944	262	17	be	be	AUX
ajebi-4944	262	18	the	the	DET
ajebi-4944	262	19	case	case	NOUN
ajebi-4944	262	20	we	we	PRON
ajebi-4944	262	21	see	see	VERB
ajebi-4944	262	22	gender	gender	NOUN
ajebi-4944	262	23	differences	difference	NOUN
ajebi-4944	262	24	in	in	ADP
ajebi-4944	262	25	accessibility	accessibility	NOUN
ajebi-4944	262	26	to	to	ADP
ajebi-4944	262	27	the	the	DET
ajebi-4944	262	28	interactive	interactive	ADJ
ajebi-4944	262	29	in	in	ADP
ajebi-4944	262	30	-	-	PUNCT
ajebi-4944	262	31	brand	brand	NOUN
ajebi-4944	262	32	marketing	marketing	NOUN
ajebi-4944	262	33	.	.	PUNCT
ajebi-4944	263	1	this	this	DET
ajebi-4944	263	2	observation	observation	NOUN
ajebi-4944	263	3	notwithstanding	notwithstanding	ADP
ajebi-4944	263	4	-	-	PUNCT
ajebi-4944	263	5	female	female	ADJ
ajebi-4944	263	6	respondents	respondent	NOUN
ajebi-4944	263	7	also	also	ADV
ajebi-4944	263	8	represented	represent	VERB
ajebi-4944	263	9	a	a	DET
ajebi-4944	263	10	sizeable	sizeable	ADJ
ajebi-4944	263	11	part	part	NOUN
ajebi-4944	263	12	of	of	ADP
ajebi-4944	263	13	the	the	DET
ajebi-4944	263	14	group	group	NOUN
ajebi-4944	263	15	and	and	CCONJ
ajebi-4944	263	16	have	have	AUX
ajebi-4944	263	17	contributed	contribute	VERB
ajebi-4944	263	18	valuable	valuable	ADJ
ajebi-4944	263	19	insights	insight	NOUN
ajebi-4944	263	20	for	for	ADP
ajebi-4944	263	21	gender	gender	NOUN
ajebi-4944	263	22	-	-	PUNCT
ajebi-4944	263	23	based	base	VERB
ajebi-4944	263	24	comparisons	comparison	NOUN
ajebi-4944	263	25	.	.	PUNCT
ajebi-4944	264	1	table	table	NOUN
ajebi-4944	264	2	2	2	NUM
ajebi-4944	264	3	:	:	PUNCT
ajebi-4944	264	4	distribution	distribution	NOUN
ajebi-4944	264	5	of	of	ADP
ajebi-4944	264	6	respondents	respondent	NOUN
ajebi-4944	264	7	according	accord	VERB
ajebi-4944	264	8	to	to	ADP
ajebi-4944	264	9	sex	sex	NOUN
ajebi-4944	264	10	sex	sex	NOUN
ajebi-4944	264	11	frequency	frequency	NOUN
ajebi-4944	264	12	percentage	percentage	NOUN
ajebi-4944	264	13	rank	rank	NOUN
ajebi-4944	264	14	male	male	NOUN
ajebi-4944	264	15	137	137	NUM
ajebi-4944	264	16	68.2	68.2	NUM
ajebi-4944	264	17	%	%	NOUN
ajebi-4944	264	18	1	1	NUM
ajebi-4944	264	19	female	female	NOUN
ajebi-4944	264	20	62	62	NUM
ajebi-4944	264	21	30.8	30.8	NUM
ajebi-4944	264	22	%	%	NOUN
ajebi-4944	264	23	2	2	NUM
ajebi-4944	264	24	prefer	prefer	VERB
ajebi-4944	264	25	not	not	PART
ajebi-4944	264	26	to	to	PART
ajebi-4944	264	27	say	say	VERB
ajebi-4944	264	28	2	2	NUM
ajebi-4944	264	29	1	1	NUM
ajebi-4944	264	30	%	%	NOUN
ajebi-4944	264	31	3	3	NUM
ajebi-4944	264	32	table	table	NOUN
ajebi-4944	264	33	3	3	NUM
ajebi-4944	264	34	:	:	PUNCT
ajebi-4944	264	35	distribution	distribution	NOUN
ajebi-4944	264	36	of	of	ADP
ajebi-4944	264	37	respondents	respondent	NOUN
ajebi-4944	264	38	according	accord	VERB
ajebi-4944	264	39	to	to	ADP
ajebi-4944	264	40	age	age	NOUN
ajebi-4944	264	41	age	age	NOUN
ajebi-4944	264	42	frequency	frequency	NOUN
ajebi-4944	264	43	percentage	percentage	NOUN
ajebi-4944	264	44	rank	rank	NOUN
ajebi-4944	264	45	18	18	NUM
ajebi-4944	264	46	-	-	SYM
ajebi-4944	264	47	22	22	NUM
ajebi-4944	264	48	121	121	NUM
ajebi-4944	264	49	60.2	60.2	NUM
ajebi-4944	264	50	%	%	NOUN
ajebi-4944	264	51	1	1	NUM
ajebi-4944	264	52	23	23	NUM
ajebi-4944	264	53	-	-	SYM
ajebi-4944	264	54	27	27	NUM
ajebi-4944	264	55	29	29	NUM
ajebi-4944	264	56	14.4	14.4	NUM
ajebi-4944	264	57	%	%	NOUN
ajebi-4944	264	58	3	3	NUM
ajebi-4944	264	59	28	28	NUM
ajebi-4944	264	60	-	-	SYM
ajebi-4944	264	61	32	32	NUM
ajebi-4944	264	62	10	10	NUM
ajebi-4944	264	63	5	5	NUM
ajebi-4944	264	64	%	%	NOUN
ajebi-4944	264	65	4	4	NUM
ajebi-4944	264	66	33	33	NUM
ajebi-4944	264	67	-	-	SYM
ajebi-4944	264	68	35	35	NUM
ajebi-4944	264	69	41	41	NUM
ajebi-4944	264	70	20.4	20.4	NUM
ajebi-4944	264	71	%	%	NOUN
ajebi-4944	264	72	2	2	NUM
ajebi-4944	264	73	table	table	NOUN
ajebi-4944	264	74	4	4	NUM
ajebi-4944	264	75	:	:	PUNCT
ajebi-4944	264	76	distribution	distribution	NOUN
ajebi-4944	264	77	of	of	ADP
ajebi-4944	264	78	respondents	respondent	NOUN
ajebi-4944	264	79	according	accord	VERB
ajebi-4944	264	80	to	to	ADP
ajebi-4944	264	81	location	location	NOUN
ajebi-4944	264	82	location	location	NOUN
ajebi-4944	264	83	frequency	frequency	NOUN
ajebi-4944	264	84	percentage	percentage	NOUN
ajebi-4944	264	85	rank	rank	PROPN
ajebi-4944	264	86	metro	metro	PROPN
ajebi-4944	264	87	manila	manila	PROPN
ajebi-4944	264	88	(	(	PUNCT
ajebi-4944	264	89	ncr	ncr	PROPN
ajebi-4944	264	90	)	)	PUNCT
ajebi-4944	264	91	188	188	NUM
ajebi-4944	264	92	93.5	93.5	NUM
ajebi-4944	264	93	%	%	NOUN
ajebi-4944	264	94	1	1	NUM
ajebi-4944	264	95	luzon	luzon	NOUN
ajebi-4944	264	96	(	(	PUNCT
ajebi-4944	264	97	outside	outside	PROPN
ajebi-4944	264	98	ncr	ncr	PROPN
ajebi-4944	264	99	)	)	PUNCT
ajebi-4944	264	100	11	11	NUM
ajebi-4944	264	101	5.5	5.5	NUM
ajebi-4944	264	102	%	%	NOUN
ajebi-4944	264	103	2	2	NUM
ajebi-4944	264	104	visayas	visayas	NOUN
ajebi-4944	264	105	1	1	NUM
ajebi-4944	264	106	0.5	0.5	NUM
ajebi-4944	264	107	%	%	NOUN
ajebi-4944	264	108	3	3	NUM
ajebi-4944	264	109	mindanao	mindanao	NOUN
ajebi-4944	264	110	1	1	NUM
ajebi-4944	264	111	0.5	0.5	NUM
ajebi-4944	264	112	%	%	NOUN
ajebi-4944	264	113	3	3	NUM
ajebi-4944	264	114	table	table	NOUN
ajebi-4944	264	115	3	3	NUM
ajebi-4944	264	116	indicates	indicate	VERB
ajebi-4944	264	117	that	that	SCONJ
ajebi-4944	264	118	most	most	ADJ
ajebi-4944	264	119	of	of	ADP
ajebi-4944	264	120	the	the	DET
ajebi-4944	264	121	respondents	respondent	NOUN
ajebi-4944	264	122	(	(	PUNCT
ajebi-4944	264	123	121	121	NUM
ajebi-4944	264	124	out	out	ADP
ajebi-4944	264	125	of	of	ADP
ajebi-4944	264	126	201	201	NUM
ajebi-4944	264	127	,	,	PUNCT
ajebi-4944	264	128	60.2	60.2	NUM
ajebi-4944	264	129	%	%	NOUN
ajebi-4944	264	130	)	)	PUNCT
ajebi-4944	264	131	belong	belong	VERB
ajebi-4944	264	132	to	to	ADP
ajebi-4944	264	133	the	the	DET
ajebi-4944	264	134	age	age	NOUN
ajebi-4944	264	135	group	group	NOUN
ajebi-4944	264	136	of	of	ADP
ajebi-4944	264	137	18	18	NUM
ajebi-4944	264	138	-	-	SYM
ajebi-4944	264	139	22	22	NUM
ajebi-4944	264	140	years	year	NOUN
ajebi-4944	264	141	,	,	PUNCT
ajebi-4944	264	142	followed	follow	VERB
ajebi-4944	264	143	by	by	ADP
ajebi-4944	264	144	33	33	NUM
ajebi-4944	264	145	-	-	SYM
ajebi-4944	264	146	35	35	NUM
ajebi-4944	264	147	years	year	NOUN
ajebi-4944	264	148	(	(	PUNCT
ajebi-4944	264	149	41	41	NUM
ajebi-4944	264	150	respondents	respondent	NOUN
ajebi-4944	264	151	,	,	PUNCT
ajebi-4944	264	152	20.4	20.4	NUM
ajebi-4944	264	153	%	%	NOUN
ajebi-4944	264	154	)	)	PUNCT
ajebi-4944	264	155	,	,	PUNCT
ajebi-4944	264	156	23	23	NUM
ajebi-4944	264	157	-	-	SYM
ajebi-4944	264	158	27	27	NUM
ajebi-4944	264	159	years	year	NOUN
ajebi-4944	264	160	(	(	PUNCT
ajebi-4944	264	161	14.4	14.4	NUM
ajebi-4944	264	162	%	%	NOUN
ajebi-4944	264	163	)	)	PUNCT
ajebi-4944	264	164	,	,	PUNCT
ajebi-4944	264	165	and	and	CCONJ
ajebi-4944	264	166	28	28	NUM
ajebi-4944	264	167	-	-	SYM
ajebi-4944	264	168	32	32	NUM
ajebi-4944	264	169	(	(	PUNCT
ajebi-4944	264	170	5	5	NUM
ajebi-4944	264	171	%	%	NOUN
ajebi-4944	264	172	)	)	PUNCT
ajebi-4944	264	173	.	.	PUNCT
ajebi-4944	265	1	thus	thus	ADV
ajebi-4944	265	2	,	,	PUNCT
ajebi-4944	265	3	the	the	DET
ajebi-4944	265	4	result	result	NOUN
ajebi-4944	265	5	shows	show	VERB
ajebi-4944	265	6	that	that	SCONJ
ajebi-4944	265	7	not	not	PART
ajebi-4944	265	8	only	only	ADV
ajebi-4944	265	9	are	be	AUX
ajebi-4944	265	10	young	young	ADJ
ajebi-4944	265	11	adults	adult	NOUN
ajebi-4944	265	12	the	the	DET
ajebi-4944	265	13	primary	primary	ADJ
ajebi-4944	265	14	participants	participant	NOUN
ajebi-4944	265	15	in	in	ADP
ajebi-4944	265	16	games	game	NOUN
ajebi-4944	265	17	but	but	CCONJ
ajebi-4944	265	18	they	they	PRON
ajebi-4944	265	19	also	also	ADV
ajebi-4944	265	20	feel	feel	VERB
ajebi-4944	265	21	somewhat	somewhat	ADV
ajebi-4944	265	22	less	less	ADV
ajebi-4944	265	23	qualified	qualified	ADJ
ajebi-4944	265	24	and	and	CCONJ
ajebi-4944	265	25	outdated	outdated	ADJ
ajebi-4944	265	26	compared	compare	VERB
ajebi-4944	265	27	to	to	ADP
ajebi-4944	265	28	the	the	DET
ajebi-4944	265	29	transitory	transitory	ADJ
ajebi-4944	265	30	adolecesents	adolecesent	NOUN
ajebi-4944	265	31	.	.	PUNCT
ajebi-4944	266	1	the	the	DET
ajebi-4944	266	2	presence	presence	NOUN
ajebi-4944	266	3	of	of	ADP
ajebi-4944	266	4	older	old	ADJ
ajebi-4944	266	5	ages	age	NOUN
ajebi-4944	266	6	makes	make	VERB
ajebi-4944	266	7	it	it	PRON
ajebi-4944	266	8	possible	possible	ADJ
ajebi-4944	266	9	to	to	PART
ajebi-4944	266	10	get	get	VERB
ajebi-4944	266	11	a	a	DET
ajebi-4944	266	12	wider	wide	ADJ
ajebi-4944	266	13	insight	insight	NOUN
ajebi-4944	266	14	on	on	ADP
ajebi-4944	266	15	how	how	SCONJ
ajebi-4944	266	16	preferences	preference	NOUN
ajebi-4944	266	17	could	could	AUX
ajebi-4944	266	18	change	change	VERB
ajebi-4944	266	19	within	within	ADP
ajebi-4944	266	20	the	the	DET
ajebi-4944	266	21	range	range	NOUN
ajebi-4944	266	22	of	of	ADP
ajebi-4944	266	23	young	young	ADJ
ajebi-4944	266	24	adults	adult	NOUN
ajebi-4944	266	25	.	.	PUNCT
ajebi-4944	267	1	table	table	NOUN
ajebi-4944	267	2	4	4	NUM
ajebi-4944	267	3	shows	show	VERB
ajebi-4944	267	4	that	that	SCONJ
ajebi-4944	267	5	the	the	DET
ajebi-4944	267	6	majority	majority	NOUN
ajebi-4944	267	7	of	of	ADP
ajebi-4944	267	8	the	the	DET
ajebi-4944	267	9	respondents	respondent	NOUN
ajebi-4944	267	10	(	(	PUNCT
ajebi-4944	267	11	188	188	NUM
ajebi-4944	267	12	;	;	PUNCT
ajebi-4944	267	13	93.5	93.5	NUM
ajebi-4944	267	14	%	%	NOUN
ajebi-4944	267	15	)	)	PUNCT
ajebi-4944	267	16	are	be	AUX
ajebi-4944	267	17	from	from	ADP
ajebi-4944	267	18	metro	metro	PROPN
ajebi-4944	267	19	manila	manila	PROPN
ajebi-4944	267	20	(	(	PUNCT
ajebi-4944	267	21	ncr	ncr	PROPN
ajebi-4944	267	22	)	)	PUNCT
ajebi-4944	267	23	,	,	PUNCT
ajebi-4944	267	24	with	with	ADP
ajebi-4944	267	25	only	only	ADV
ajebi-4944	267	26	11	11	NUM
ajebi-4944	267	27	(	(	PUNCT
ajebi-4944	267	28	5.5	5.5	NUM
ajebi-4944	267	29	%	%	NOUN
ajebi-4944	267	30	)	)	PUNCT
ajebi-4944	267	31	from	from	ADP
ajebi-4944	267	32	other	other	ADJ
ajebi-4944	267	33	parts	part	NOUN
ajebi-4944	267	34	of	of	ADP
ajebi-4944	267	35	luzon	luzon	PROPN
ajebi-4944	267	36	and	and	CCONJ
ajebi-4944	267	37	3	3	NUM
ajebi-4944	267	38	respondents	respondent	NOUN
ajebi-4944	267	39	from	from	ADP
ajebi-4944	267	40	visayas	visayas	NOUN
ajebi-4944	267	41	and	and	CCONJ
ajebi-4944	267	42	mindanao	mindanao	NOUN
ajebi-4944	267	43	.	.	PUNCT
ajebi-4944	268	1	this	this	PRON
ajebi-4944	268	2	implies	imply	VERB
ajebi-4944	268	3	that	that	SCONJ
ajebi-4944	268	4	gamified	gamifie	VERB
ajebi-4944	268	5	brand	brand	NOUN
ajebi-4944	268	6	experiences	experience	NOUN
ajebi-4944	268	7	are	be	AUX
ajebi-4944	268	8	more	more	ADV
ajebi-4944	268	9	common	common	ADJ
ajebi-4944	268	10	and	and	CCONJ
ajebi-4944	268	11	accessible	accessible	ADJ
ajebi-4944	268	12	in	in	ADP
ajebi-4944	268	13	metropolitan	metropolitan	ADJ
ajebi-4944	268	14	areas	area	NOUN
ajebi-4944	268	15	rather	rather	ADV
ajebi-4944	268	16	than	than	ADP
ajebi-4944	268	17	in	in	ADP
ajebi-4944	268	18	less	less	ADV
ajebi-4944	268	19	populated	populated	ADJ
ajebi-4944	268	20	regions	region	NOUN
ajebi-4944	268	21	,	,	PUNCT
ajebi-4944	268	22	which	which	PRON
ajebi-4944	268	23	is	be	AUX
ajebi-4944	268	24	what	what	PRON
ajebi-4944	268	25	the	the	DET
ajebi-4944	268	26	data	datum	NOUN
ajebi-4944	268	27	suggests	suggest	VERB
ajebi-4944	268	28	.	.	PUNCT
ajebi-4944	269	1	future	future	ADJ
ajebi-4944	269	2	studies	study	NOUN
ajebi-4944	269	3	should	should	AUX
ajebi-4944	269	4	explore	explore	VERB
ajebi-4944	269	5	alternative	alternative	ADJ
ajebi-4944	269	6	regional	regional	ADJ
ajebi-4944	269	7	patterns	pattern	NOUN
ajebi-4944	269	8	to	to	PART
ajebi-4944	269	9	understand	understand	VERB
ajebi-4944	269	10	and	and	CCONJ
ajebi-4944	269	11	compare	compare	VERB
ajebi-4944	269	12	this	this	DET
ajebi-4944	269	13	phenomenon	phenomenon	NOUN
ajebi-4944	269	14	better	well	ADV
ajebi-4944	269	15	.	.	PUNCT
ajebi-4944	270	1	table	table	NOUN
ajebi-4944	270	2	5	5	NUM
ajebi-4944	270	3	shows	show	VERB
ajebi-4944	270	4	that	that	SCONJ
ajebi-4944	270	5	127	127	NUM
ajebi-4944	270	6	participants	participant	NOUN
ajebi-4944	270	7	(	(	PUNCT
ajebi-4944	270	8	63.2	63.2	NUM
ajebi-4944	270	9	%	%	NOUN
ajebi-4944	270	10	)	)	PUNCT
ajebi-4944	270	11	are	be	AUX
ajebi-4944	270	12	students	student	NOUN
ajebi-4944	270	13	while	while	SCONJ
ajebi-4944	270	14	32	32	NUM
ajebi-4944	270	15	(	(	PUNCT
ajebi-4944	270	16	15.9	15.9	NUM
ajebi-4944	270	17	%	%	NOUN
ajebi-4944	270	18	)	)	PUNCT
ajebi-4944	270	19	were	be	AUX
ajebi-4944	270	20	self	self	NOUN
ajebi-4944	270	21	-	-	PUNCT
ajebi-4944	270	22	employed	employ	VERB
ajebi-4944	270	23	,	,	PUNCT
ajebi-4944	270	24	31	31	NUM
ajebi-4944	270	25	(	(	PUNCT
ajebi-4944	270	26	15.4	15.4	NUM
ajebi-4944	270	27	%	%	NOUN
ajebi-4944	270	28	)	)	PUNCT
ajebi-4944	270	29	are	be	AUX
ajebi-4944	270	30	pa	pa	PROPN
ajebi-4944	270	31	ge	ge	PROPN
ajebi-4944	270	32	14	14	NUM
ajebi-4944	270	33	7	7	NUM
ajebi-4944	270	34	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	270	35	am	am	NOUN
ajebi-4944	270	36	.	.	PUNCT
ajebi-4944	271	1	j.	j.	PROPN
ajebi-4944	271	2	econ	econ	PROPN
ajebi-4944	271	3	.	.	PUNCT
ajebi-4944	271	4	bus	bus	PROPN
ajebi-4944	271	5	.	.	PUNCT
ajebi-4944	272	1	innov	innov	PROPN
ajebi-4944	272	2	.	.	PUNCT
ajebi-4944	273	1	4(2	4(2	NUM
ajebi-4944	273	2	)	)	PUNCT
ajebi-4944	274	1	139	139	NUM
ajebi-4944	274	2	-	-	SYM
ajebi-4944	274	3	156	156	NUM
ajebi-4944	274	4	,	,	PUNCT
ajebi-4944	274	5	2025	2025	NUM
ajebi-4944	274	6	table	table	NOUN
ajebi-4944	274	7	5	5	NUM
ajebi-4944	274	8	:	:	PUNCT
ajebi-4944	274	9	distribution	distribution	NOUN
ajebi-4944	274	10	of	of	ADP
ajebi-4944	274	11	respondents	respondent	NOUN
ajebi-4944	274	12	according	accord	VERB
ajebi-4944	274	13	to	to	ADP
ajebi-4944	274	14	employment	employment	NOUN
ajebi-4944	274	15	status	status	NOUN
ajebi-4944	274	16	employment	employment	NOUN
ajebi-4944	274	17	status	status	NOUN
ajebi-4944	274	18	frequency	frequency	NOUN
ajebi-4944	274	19	percentage	percentage	NOUN
ajebi-4944	274	20	rank	rank	NOUN
ajebi-4944	274	21	student	student	NOUN
ajebi-4944	274	22	127	127	NUM
ajebi-4944	274	23	63.2	63.2	NUM
ajebi-4944	274	24	%	%	NOUN
ajebi-4944	274	25	1	1	NUM
ajebi-4944	274	26	employed	employ	VERB
ajebi-4944	274	27	(	(	PUNCT
ajebi-4944	274	28	fulltime	fulltime	NOUN
ajebi-4944	274	29	)	)	PUNCT
ajebi-4944	274	30	31	31	NUM
ajebi-4944	274	31	15.4	15.4	NUM
ajebi-4944	274	32	%	%	NOUN
ajebi-4944	274	33	3	3	NUM
ajebi-4944	274	34	employed	employ	VERB
ajebi-4944	274	35	(	(	PUNCT
ajebi-4944	274	36	parttime	parttime	NOUN
ajebi-4944	274	37	)	)	PUNCT
ajebi-4944	274	38	3	3	NUM
ajebi-4944	274	39	1.5	1.5	NUM
ajebi-4944	274	40	%	%	NOUN
ajebi-4944	274	41	5	5	NUM
ajebi-4944	274	42	selfemployed	selfemploye	VERB
ajebi-4944	274	43	32	32	NUM
ajebi-4944	274	44	15.9	15.9	NUM
ajebi-4944	274	45	%	%	NOUN
ajebi-4944	274	46	2	2	NUM
ajebi-4944	274	47	unemployed	unemployed	ADJ
ajebi-4944	274	48	8	8	NUM
ajebi-4944	274	49	4	4	NUM
ajebi-4944	274	50	%	%	NOUN
ajebi-4944	274	51	4	4	NUM
ajebi-4944	274	52	table	table	NOUN
ajebi-4944	274	53	6	6	NUM
ajebi-4944	274	54	:	:	PUNCT
ajebi-4944	274	55	distribution	distribution	NOUN
ajebi-4944	274	56	of	of	ADP
ajebi-4944	274	57	respondents	respondent	NOUN
ajebi-4944	274	58	according	accord	VERB
ajebi-4944	274	59	to	to	ADP
ajebi-4944	274	60	their	their	PRON
ajebi-4944	274	61	industry	industry	NOUN
ajebi-4944	274	62	industry	industry	NOUN
ajebi-4944	274	63	frequency	frequency	NOUN
ajebi-4944	274	64	percentage	percentage	NOUN
ajebi-4944	274	65	rank	rank	NOUN
ajebi-4944	274	66	retail/	retail/	NUM
ajebi-4944	274	67	e	e	NOUN
ajebi-4944	274	68	-	-	NOUN
ajebi-4944	274	69	commerce	commerce	NOUN
ajebi-4944	274	70	35	35	NUM
ajebi-4944	274	71	17.9	17.9	NUM
ajebi-4944	274	72	%	%	NOUN
ajebi-4944	274	73	2	2	NUM
ajebi-4944	274	74	it/	it/	NOUN
ajebi-4944	274	75	technology	technology	NOUN
ajebi-4944	274	76	12	12	NUM
ajebi-4944	274	77	6.1	6.1	NUM
ajebi-4944	274	78	%	%	NOUN
ajebi-4944	274	79	6	6	NUM
ajebi-4944	274	80	banking/	banking/	NUM
ajebi-4944	274	81	finance	finance	NOUN
ajebi-4944	274	82	18	18	NUM
ajebi-4944	274	83	9.2	9.2	NUM
ajebi-4944	274	84	%	%	NOUN
ajebi-4944	274	85	5	5	NUM
ajebi-4944	274	86	media/	media/	NUM
ajebi-4944	274	87	marketing	marketing	NOUN
ajebi-4944	274	88	24	24	NUM
ajebi-4944	274	89	12.2	12.2	NUM
ajebi-4944	274	90	%	%	NOUN
ajebi-4944	274	91	4	4	NUM
ajebi-4944	274	92	education	education	NOUN
ajebi-4944	274	93	30	30	NUM
ajebi-4944	274	94	15.3	15.3	NUM
ajebi-4944	274	95	%	%	NOUN
ajebi-4944	274	96	3	3	NUM
ajebi-4944	274	97	other	other	ADJ
ajebi-4944	274	98	industries	industry	NOUN
ajebi-4944	274	99	77	77	NUM
ajebi-4944	274	100	39.3	39.3	NUM
ajebi-4944	274	101	%	%	NOUN
ajebi-4944	274	102	1	1	NUM
ajebi-4944	274	103	employed	employ	VERB
ajebi-4944	274	104	full	full	ADJ
ajebi-4944	274	105	time	time	NOUN
ajebi-4944	274	106	,	,	PUNCT
ajebi-4944	274	107	and	and	CCONJ
ajebi-4944	274	108	the	the	DET
ajebi-4944	274	109	rest	rest	NOUN
ajebi-4944	274	110	either	either	CCONJ
ajebi-4944	274	111	part	part	NOUN
ajebi-4944	274	112	time	time	NOUN
ajebi-4944	274	113	or	or	CCONJ
ajebi-4944	274	114	unemployed	unemployed	ADJ
ajebi-4944	274	115	.	.	PUNCT
ajebi-4944	275	1	the	the	DET
ajebi-4944	275	2	predominance	predominance	NOUN
ajebi-4944	275	3	of	of	ADP
ajebi-4944	275	4	students	student	NOUN
ajebi-4944	275	5	suggests	suggest	VERB
ajebi-4944	275	6	the	the	DET
ajebi-4944	275	7	data	datum	NOUN
ajebi-4944	275	8	has	have	AUX
ajebi-4944	275	9	been	be	AUX
ajebi-4944	275	10	collected	collect	VERB
ajebi-4944	275	11	from	from	ADP
ajebi-4944	275	12	a	a	DET
ajebi-4944	275	13	digital	digital	ADJ
ajebi-4944	275	14	-	-	PUNCT
ajebi-4944	275	15	native	native	ADJ
ajebi-4944	275	16	,	,	PUNCT
ajebi-4944	275	17	costconscious	costconscious	ADJ
ajebi-4944	275	18	group	group	NOUN
ajebi-4944	275	19	that	that	PRON
ajebi-4944	275	20	is	be	AUX
ajebi-4944	275	21	highly	highly	ADV
ajebi-4944	275	22	interested	interested	ADJ
ajebi-4944	275	23	in	in	ADP
ajebi-4944	275	24	rewarddriven	rewarddriven	ADJ
ajebi-4944	275	25	activities	activity	NOUN
ajebi-4944	275	26	.	.	PUNCT
ajebi-4944	276	1	employed	employ	VERB
ajebi-4944	276	2	individuals	individual	NOUN
ajebi-4944	276	3	’	'	PUNCT
ajebi-4944	276	4	presence	presence	NOUN
ajebi-4944	276	5	further	far	ADV
ajebi-4944	276	6	provides	provide	VERB
ajebi-4944	276	7	diversity	diversity	NOUN
ajebi-4944	276	8	by	by	ADP
ajebi-4944	276	9	demonstrating	demonstrate	VERB
ajebi-4944	276	10	that	that	SCONJ
ajebi-4944	276	11	purchasing	purchase	VERB
ajebi-4944	276	12	power	power	NOUN
ajebi-4944	276	13	holders	holder	NOUN
ajebi-4944	276	14	also	also	ADV
ajebi-4944	276	15	tend	tend	VERB
ajebi-4944	276	16	to	to	PART
ajebi-4944	276	17	participate	participate	VERB
ajebi-4944	276	18	in	in	ADP
ajebi-4944	276	19	rewarding	rewarding	ADJ
ajebi-4944	276	20	behaviors	behavior	NOUN
ajebi-4944	276	21	of	of	ADP
ajebi-4944	276	22	the	the	DET
ajebi-4944	276	23	brand	brand	NOUN
ajebi-4944	276	24	.	.	PUNCT
ajebi-4944	277	1	table	table	NOUN
ajebi-4944	277	2	6	6	NUM
ajebi-4944	277	3	indicates	indicate	VERB
ajebi-4944	277	4	that	that	SCONJ
ajebi-4944	277	5	out	out	ADP
ajebi-4944	277	6	of	of	ADP
ajebi-4944	277	7	77	77	NUM
ajebi-4944	277	8	respondents	respondent	NOUN
ajebi-4944	277	9	(	(	PUNCT
ajebi-4944	277	10	39.3	39.3	NUM
ajebi-4944	277	11	%	%	NOUN
ajebi-4944	277	12	)	)	PUNCT
ajebi-4944	277	13	who	who	PRON
ajebi-4944	277	14	represent	represent	VERB
ajebi-4944	277	15	different	different	ADJ
ajebi-4944	277	16	industries	industry	NOUN
ajebi-4944	277	17	,	,	PUNCT
ajebi-4944	277	18	retail	retail	NOUN
ajebi-4944	277	19	/	/	SYM
ajebi-4944	277	20	e	e	NOUN
ajebi-4944	277	21	-	-	NOUN
ajebi-4944	277	22	commerce	commerce	NOUN
ajebi-4944	277	23	was	be	AUX
ajebi-4944	277	24	the	the	DET
ajebi-4944	277	25	second	second	ADJ
ajebi-4944	277	26	most	most	ADJ
ajebi-4944	277	27	(	(	PUNCT
ajebi-4944	277	28	17.9	17.9	NUM
ajebi-4944	277	29	.	.	PUNCT
ajebi-4944	277	30	)	)	PUNCT
ajebi-4944	277	31	and	and	CCONJ
ajebi-4944	277	32	education	education	NOUN
ajebi-4944	277	33	(	(	PUNCT
ajebi-4944	277	34	15.3	15.3	NUM
ajebi-4944	277	35	%	%	NOUN
ajebi-4944	277	36	)	)	PUNCT
ajebi-4944	277	37	respectively	respectively	ADV
ajebi-4944	277	38	.	.	PUNCT
ajebi-4944	278	1	the	the	DET
ajebi-4944	278	2	connection	connection	NOUN
ajebi-4944	278	3	between	between	ADP
ajebi-4944	278	4	retail	retail	NOUN
ajebi-4944	278	5	,	,	PUNCT
ajebi-4944	278	6	media	medium	NOUN
ajebi-4944	278	7	and	and	CCONJ
ajebi-4944	278	8	gamification	gamification	NOUN
ajebi-4944	278	9	is	be	AUX
ajebi-4944	278	10	obvious	obvious	ADJ
ajebi-4944	278	11	,	,	PUNCT
ajebi-4944	278	12	so	so	SCONJ
ajebi-4944	278	13	these	these	DET
ajebi-4944	278	14	findings	finding	NOUN
ajebi-4944	278	15	are	be	AUX
ajebi-4944	278	16	specifically	specifically	ADV
ajebi-4944	278	17	relevant	relevant	ADJ
ajebi-4944	278	18	.	.	PUNCT
ajebi-4944	279	1	the	the	DET
ajebi-4944	279	2	different	different	ADJ
ajebi-4944	279	3	sectors	sector	NOUN
ajebi-4944	279	4	ensure	ensure	VERB
ajebi-4944	279	5	that	that	SCONJ
ajebi-4944	279	6	the	the	DET
ajebi-4944	279	7	results	result	NOUN
ajebi-4944	279	8	are	be	AUX
ajebi-4944	279	9	useful	useful	ADJ
ajebi-4944	279	10	for	for	ADP
ajebi-4944	279	11	a	a	DET
ajebi-4944	279	12	broad	broad	ADJ
ajebi-4944	279	13	spectrum	spectrum	NOUN
ajebi-4944	279	14	of	of	ADP
ajebi-4944	279	15	the	the	DET
ajebi-4944	279	16	market	market	NOUN
ajebi-4944	279	17	.	.	PUNCT
ajebi-4944	280	1	research	research	NOUN
ajebi-4944	280	2	problem	problem	NOUN
ajebi-4944	280	3	no.2	no.2	PROPN
ajebi-4944	280	4	:	:	PUNCT
ajebi-4944	280	5	what	what	PRON
ajebi-4944	280	6	specific	specific	ADJ
ajebi-4944	280	7	gamification	gamification	NOUN
ajebi-4944	280	8	features	feature	NOUN
ajebi-4944	280	9	are	be	AUX
ajebi-4944	280	10	most	most	ADV
ajebi-4944	280	11	effective	effective	ADJ
ajebi-4944	280	12	in	in	ADP
ajebi-4944	280	13	fostering	foster	VERB
ajebi-4944	280	14	brand	brand	NOUN
ajebi-4944	280	15	loyalty	loyalty	NOUN
ajebi-4944	280	16	?	?	PUNCT
ajebi-4944	281	1	in	in	ADP
ajebi-4944	281	2	this	this	DET
ajebi-4944	281	3	section	section	NOUN
ajebi-4944	281	4	,	,	PUNCT
ajebi-4944	281	5	we	we	PRON
ajebi-4944	281	6	will	will	AUX
ajebi-4944	281	7	see	see	VERB
ajebi-4944	281	8	how	how	SCONJ
ajebi-4944	281	9	abdominal	abdominal	ADJ
ajebi-4944	281	10	respondents	respondent	NOUN
ajebi-4944	281	11	are	be	AUX
ajebi-4944	281	12	with	with	ADP
ajebi-4944	281	13	gamification	gamification	NOUN
ajebi-4944	281	14	to	to	PART
ajebi-4944	281	15	track	track	VERB
ajebi-4944	281	16	their	their	PRON
ajebi-4944	281	17	involvement	involvement	NOUN
ajebi-4944	281	18	and	and	CCONJ
ajebi-4944	281	19	loyalty	loyalty	NOUN
ajebi-4944	281	20	subsequent	subsequent	ADJ
ajebi-4944	281	21	.	.	PUNCT
ajebi-4944	282	1	table	table	NOUN
ajebi-4944	282	2	7	7	NUM
ajebi-4944	282	3	shows	show	VERB
ajebi-4944	282	4	that	that	SCONJ
ajebi-4944	282	5	more	more	ADJ
ajebi-4944	282	6	than	than	ADP
ajebi-4944	282	7	half	half	NOUN
ajebi-4944	282	8	of	of	ADP
ajebi-4944	282	9	the	the	DET
ajebi-4944	282	10	respondents	respondent	NOUN
ajebi-4944	282	11	117	117	NUM
ajebi-4944	282	12	(	(	PUNCT
ajebi-4944	282	13	58.2	58.2	NUM
ajebi-4944	282	14	%	%	NOUN
ajebi-4944	282	15	)	)	PUNCT
ajebi-4944	282	16	are	be	AUX
ajebi-4944	282	17	“	"	PUNCT
ajebi-4944	282	18	always	always	ADV
ajebi-4944	282	19	”	"	PUNCT
ajebi-4944	282	20	partakers	partaker	NOUN
ajebi-4944	282	21	in	in	ADP
ajebi-4944	282	22	the	the	DET
ajebi-4944	282	23	gamified	gamifie	VERB
ajebi-4944	282	24	brand	brand	NOUN
ajebi-4944	282	25	experiences	experience	NOUN
ajebi-4944	282	26	while	while	SCONJ
ajebi-4944	282	27	49	49	NUM
ajebi-4944	282	28	(	(	PUNCT
ajebi-4944	282	29	24.4	24.4	NUM
ajebi-4944	282	30	%	%	NOUN
ajebi-4944	282	31	)	)	PUNCT
ajebi-4944	282	32	of	of	ADP
ajebi-4944	282	33	them	they	PRON
ajebi-4944	282	34	“	"	PUNCT
ajebi-4944	282	35	often	often	ADV
ajebi-4944	282	36	”	"	PUNCT
ajebi-4944	282	37	do	do	VERB
ajebi-4944	282	38	so	so	ADV
ajebi-4944	282	39	and	and	CCONJ
ajebi-4944	282	40	only	only	ADV
ajebi-4944	282	41	few	few	ADJ
ajebi-4944	282	42	below	below	ADP
ajebi-4944	282	43	5	5	NUM
ajebi-4944	282	44	%	%	NOUN
ajebi-4944	282	45	of	of	ADP
ajebi-4944	282	46	them	they	PRON
ajebi-4944	282	47	are	be	AUX
ajebi-4944	282	48	rarely	rarely	ADV
ajebi-4944	282	49	or	or	CCONJ
ajebi-4944	282	50	never	never	ADV
ajebi-4944	282	51	participating	participate	VERB
ajebi-4944	282	52	.	.	PUNCT
ajebi-4944	283	1	this	this	PRON
ajebi-4944	283	2	reveals	reveal	VERB
ajebi-4944	283	3	a	a	DET
ajebi-4944	283	4	strong	strong	ADJ
ajebi-4944	283	5	sincere	sincere	ADJ
ajebi-4944	283	6	interest	interest	NOUN
ajebi-4944	283	7	in	in	ADP
ajebi-4944	283	8	gamification	gamification	NOUN
ajebi-4944	283	9	among	among	ADP
ajebi-4944	283	10	the	the	DET
ajebi-4944	283	11	young	young	ADJ
ajebi-4944	283	12	adults	adult	NOUN
ajebi-4944	283	13	,	,	PUNCT
ajebi-4944	283	14	and	and	CCONJ
ajebi-4944	283	15	even	even	ADV
ajebi-4944	283	16	the	the	DET
ajebi-4944	283	17	majority	majority	NOUN
ajebi-4944	283	18	of	of	ADP
ajebi-4944	283	19	them	they	PRON
ajebi-4944	283	20	make	make	VERB
ajebi-4944	283	21	such	such	ADJ
ajebi-4944	283	22	experiences	experience	NOUN
ajebi-4944	283	23	a	a	DET
ajebi-4944	283	24	part	part	NOUN
ajebi-4944	283	25	of	of	ADP
ajebi-4944	283	26	their	their	PRON
ajebi-4944	283	27	ordinary	ordinary	ADJ
ajebi-4944	283	28	shopping	shopping	NOUN
ajebi-4944	283	29	.	.	PUNCT
ajebi-4944	284	1	the	the	DET
ajebi-4944	284	2	minor	minor	ADJ
ajebi-4944	284	3	number	number	NOUN
ajebi-4944	284	4	of	of	ADP
ajebi-4944	284	5	people	people	NOUN
ajebi-4944	284	6	who	who	PRON
ajebi-4944	284	7	seldom	seldom	ADV
ajebi-4944	284	8	or	or	CCONJ
ajebi-4944	284	9	practically	practically	ADV
ajebi-4944	284	10	do	do	AUX
ajebi-4944	284	11	not	not	PART
ajebi-4944	284	12	use	use	VERB
ajebi-4944	284	13	brands	brand	NOUN
ajebi-4944	284	14	could	could	AUX
ajebi-4944	284	15	be	be	AUX
ajebi-4944	284	16	table	table	NOUN
ajebi-4944	284	17	7	7	NUM
ajebi-4944	284	18	:	:	PUNCT
ajebi-4944	284	19	distribution	distribution	NOUN
ajebi-4944	284	20	of	of	ADP
ajebi-4944	284	21	respondents	respondent	NOUN
ajebi-4944	284	22	according	accord	VERB
ajebi-4944	284	23	to	to	ADP
ajebi-4944	284	24	how	how	SCONJ
ajebi-4944	284	25	often	often	ADV
ajebi-4944	284	26	they	they	PRON
ajebi-4944	284	27	participate	participate	VERB
ajebi-4944	284	28	in	in	ADP
ajebi-4944	284	29	gamified	gamified	ADJ
ajebi-4944	284	30	brand	brand	NOUN
ajebi-4944	284	31	experiences	experience	NOUN
ajebi-4944	284	32	participation	participation	NOUN
ajebi-4944	284	33	frequency	frequency	NOUN
ajebi-4944	284	34	percentage	percentage	NOUN
ajebi-4944	284	35	rank	rank	NOUN
ajebi-4944	284	36	always	always	ADV
ajebi-4944	284	37	117	117	NUM
ajebi-4944	284	38	58.2	58.2	NUM
ajebi-4944	284	39	%	%	NOUN
ajebi-4944	284	40	1	1	NUM
ajebi-4944	284	41	often	often	ADV
ajebi-4944	284	42	49	49	NUM
ajebi-4944	284	43	24.4	24.4	NUM
ajebi-4944	284	44	%	%	NOUN
ajebi-4944	284	45	2	2	NUM
ajebi-4944	284	46	sometimes	sometimes	ADV
ajebi-4944	284	47	25	25	NUM
ajebi-4944	284	48	12.4	12.4	NUM
ajebi-4944	284	49	%	%	NOUN
ajebi-4944	284	50	3	3	NUM
ajebi-4944	284	51	rare	rare	ADJ
ajebi-4944	284	52	7	7	NUM
ajebi-4944	284	53	3.5	3.5	NUM
ajebi-4944	284	54	%	%	NOUN
ajebi-4944	284	55	4	4	NUM
ajebi-4944	284	56	never	never	ADV
ajebi-4944	284	57	3	3	NUM
ajebi-4944	284	58	1.5	1.5	NUM
ajebi-4944	284	59	%	%	NOUN
ajebi-4944	284	60	5	5	NUM
ajebi-4944	284	61	in	in	ADP
ajebi-4944	284	62	respect	respect	NOUN
ajebi-4944	284	63	of	of	ADP
ajebi-4944	284	64	limited	limited	ADJ
ajebi-4944	284	65	accessibility	accessibility	NOUN
ajebi-4944	284	66	and	and	CCONJ
ajebi-4944	284	67	preference	preference	NOUN
ajebi-4944	284	68	for	for	ADP
ajebi-4944	284	69	the	the	DET
ajebi-4944	284	70	usual	usual	ADJ
ajebi-4944	284	71	brand	brand	NOUN
ajebi-4944	284	72	interactions	interaction	NOUN
ajebi-4944	284	73	.	.	PUNCT
ajebi-4944	285	1	table	table	NOUN
ajebi-4944	285	2	8	8	NUM
ajebi-4944	285	3	illustrates	illustrate	VERB
ajebi-4944	285	4	that	that	SCONJ
ajebi-4944	285	5	136	136	NUM
ajebi-4944	285	6	respondents	respondent	NOUN
ajebi-4944	285	7	(	(	PUNCT
ajebi-4944	285	8	67.7	67.7	NUM
ajebi-4944	285	9	%	%	NOUN
ajebi-4944	285	10	)	)	PUNCT
ajebi-4944	285	11	use	use	VERB
ajebi-4944	285	12	points	point	NOUN
ajebi-4944	285	13	collection	collection	NOUN
ajebi-4944	285	14	,	,	PUNCT
ajebi-4944	285	15	the	the	DET
ajebi-4944	285	16	most	most	ADV
ajebi-4944	285	17	widespread	widespread	ADJ
ajebi-4944	285	18	gamification	gamification	NOUN
ajebi-4944	285	19	item	item	NOUN
ajebi-4944	285	20	while	while	SCONJ
ajebi-4944	285	21	badges	badge	NOUN
ajebi-4944	285	22	/	/	SYM
ajebi-4944	285	23	achievements	achievement	NOUN
ajebi-4944	285	24	(	(	PUNCT
ajebi-4944	285	25	34.3	34.3	NUM
ajebi-4944	285	26	%	%	NOUN
ajebi-4944	285	27	)	)	PUNCT
ajebi-4944	285	28	and	and	CCONJ
ajebi-4944	285	29	spinthe	spinthe	NOUN
ajebi-4944	285	30	-	-	PUNCT
ajebi-4944	285	31	wheel	wheel	NOUN
ajebi-4944	285	32	(	(	PUNCT
ajebi-4944	285	33	29.4	29.4	NUM
ajebi-4944	285	34	%	%	NOUN
ajebi-4944	285	35	)	)	PUNCT
ajebi-4944	285	36	are	be	AUX
ajebi-4944	285	37	the	the	DET
ajebi-4944	285	38	other	other	ADJ
ajebi-4944	285	39	favorites	favorite	NOUN
ajebi-4944	285	40	.	.	PUNCT
ajebi-4944	286	1	this	this	PRON
ajebi-4944	286	2	reveals	reveal	VERB
ajebi-4944	286	3	that	that	SCONJ
ajebi-4944	286	4	the	the	DET
ajebi-4944	286	5	simplest	simple	ADJ
ajebi-4944	286	6	and	and	CCONJ
ajebi-4944	286	7	essentially	essentially	ADV
ajebi-4944	286	8	reward	reward	NOUN
ajebi-4944	286	9	-	-	PUNCT
ajebi-4944	286	10	driven	drive	VERB
ajebi-4944	286	11	systems	system	NOUN
ajebi-4944	286	12	are	be	AUX
ajebi-4944	286	13	most	most	ADV
ajebi-4944	286	14	appealing	appealing	ADJ
ajebi-4944	286	15	to	to	ADP
ajebi-4944	286	16	customers	customer	NOUN
ajebi-4944	286	17	,	,	PUNCT
ajebi-4944	286	18	perhaps	perhaps	ADV
ajebi-4944	286	19	due	due	ADP
ajebi-4944	286	20	to	to	ADP
ajebi-4944	286	21	their	their	PRON
ajebi-4944	286	22	simplicity	simplicity	NOUN
ajebi-4944	286	23	and	and	CCONJ
ajebi-4944	286	24	direct	direct	ADJ
ajebi-4944	286	25	gratification	gratification	NOUN
ajebi-4944	286	26	.	.	PUNCT
ajebi-4944	287	1	leaderboards	leaderboard	NOUN
ajebi-4944	287	2	,	,	PUNCT
ajebi-4944	287	3	more	more	ADV
ajebi-4944	287	4	advanced	advanced	ADJ
ajebi-4944	287	5	gamification	gamification	NOUN
ajebi-4944	287	6	features	feature	NOUN
ajebi-4944	287	7	(	(	PUNCT
ajebi-4944	287	8	15.9	15.9	NUM
ajebi-4944	287	9	%	%	NOUN
ajebi-4944	287	10	)	)	PUNCT
ajebi-4944	287	11	reported	report	VERB
ajebi-4944	287	12	less	less	ADJ
ajebi-4944	287	13	activity	activity	NOUN
ajebi-4944	287	14	,	,	PUNCT
ajebi-4944	287	15	which	which	PRON
ajebi-4944	287	16	indicates	indicate	VERB
ajebi-4944	287	17	a	a	DET
ajebi-4944	287	18	preference	preference	NOUN
ajebi-4944	287	19	for	for	ADP
ajebi-4944	287	20	less	less	ADV
ajebi-4944	287	21	competitive	competitive	ADJ
ajebi-4944	287	22	forms	form	NOUN
ajebi-4944	287	23	of	of	ADP
ajebi-4944	287	24	gamification	gamification	NOUN
ajebi-4944	287	25	.	.	PUNCT
ajebi-4944	288	1	table	table	NOUN
ajebi-4944	288	2	8	8	NUM
ajebi-4944	288	3	:	:	PUNCT
ajebi-4944	288	4	distribution	distribution	NOUN
ajebi-4944	288	5	of	of	ADP
ajebi-4944	288	6	respondents	respondent	NOUN
ajebi-4944	288	7	according	accord	VERB
ajebi-4944	288	8	to	to	ADP
ajebi-4944	288	9	the	the	DET
ajebi-4944	288	10	gamification	gamification	NOUN
ajebi-4944	288	11	elements	element	NOUN
ajebi-4944	288	12	they	they	PRON
ajebi-4944	288	13	typically	typically	ADV
ajebi-4944	288	14	engage	engage	VERB
ajebi-4944	288	15	with	with	ADP
ajebi-4944	288	16	participation	participation	NOUN
ajebi-4944	288	17	frequency	frequency	NOUN
ajebi-4944	288	18	percentage	percentage	NOUN
ajebi-4944	288	19	rank	rank	NOUN
ajebi-4944	288	20	points	point	NOUN
ajebi-4944	288	21	collection	collection	NOUN
ajebi-4944	288	22	136	136	NUM
ajebi-4944	288	23	67.7	67.7	NUM
ajebi-4944	288	24	%	%	NOUN
ajebi-4944	288	25	1	1	NUM
ajebi-4944	288	26	badges/	badges/	NUM
ajebi-4944	288	27	achievements	achievement	NOUN
ajebi-4944	288	28	69	69	NUM
ajebi-4944	288	29	34.3	34.3	NUM
ajebi-4944	288	30	%	%	NOUN
ajebi-4944	288	31	2	2	NUM
ajebi-4944	288	32	leaderboards	leaderboard	NOUN
ajebi-4944	288	33	32	32	NUM
ajebi-4944	288	34	15.9	15.9	NUM
ajebi-4944	288	35	%	%	NOUN
ajebi-4944	288	36	6	6	NUM
ajebi-4944	288	37	referral	referral	NOUN
ajebi-4944	288	38	or	or	CCONJ
ajebi-4944	288	39	invite	invite	VERB
ajebi-4944	288	40	bonuses	bonus	NOUN
ajebi-4944	288	41	40	40	NUM
ajebi-4944	288	42	19.9	19.9	NUM
ajebi-4944	288	43	%	%	NOUN
ajebi-4944	288	44	5	5	NUM
ajebi-4944	288	45	challenges/	challenges/	NUM
ajebi-4944	288	46	competitions	competition	NOUN
ajebi-4944	288	47	45	45	NUM
ajebi-4944	288	48	22.4	22.4	NUM
ajebi-4944	288	49	%	%	NOUN
ajebi-4944	288	50	4	4	NUM
ajebi-4944	288	51	spin	spin	NOUN
ajebi-4944	288	52	-	-	PUNCT
ajebi-4944	288	53	the	the	DET
ajebi-4944	288	54	-	-	PUNCT
ajebi-4944	288	55	wheel	wheel	NOUN
ajebi-4944	288	56	or	or	CCONJ
ajebi-4944	288	57	lucky	lucky	ADJ
ajebi-4944	288	58	draws	draw	VERB
ajebi-4944	288	59	59	59	NUM
ajebi-4944	288	60	29.4	29.4	NUM
ajebi-4944	288	61	%	%	NOUN
ajebi-4944	288	62	3	3	NUM
ajebi-4944	288	63	table	table	NOUN
ajebi-4944	288	64	9	9	NUM
ajebi-4944	288	65	:	:	PUNCT
ajebi-4944	288	66	distribution	distribution	NOUN
ajebi-4944	288	67	of	of	ADP
ajebi-4944	288	68	respondents	respondent	NOUN
ajebi-4944	288	69	according	accord	VERB
ajebi-4944	288	70	to	to	ADP
ajebi-4944	288	71	how	how	SCONJ
ajebi-4944	288	72	long	long	ADV
ajebi-4944	288	73	they	they	PRON
ajebi-4944	288	74	have	have	AUX
ajebi-4944	288	75	been	be	AUX
ajebi-4944	288	76	engaging	engage	VERB
ajebi-4944	288	77	with	with	ADP
ajebi-4944	288	78	gamified	gamifie	VERB
ajebi-4944	288	79	brand	brand	NOUN
ajebi-4944	288	80	programs	program	NOUN
ajebi-4944	288	81	engagement	engagement	NOUN
ajebi-4944	288	82	frequency	frequency	NOUN
ajebi-4944	288	83	percentage	percentage	NOUN
ajebi-4944	288	84	rank	rank	NOUN
ajebi-4944	288	85	less	less	ADJ
ajebi-4944	288	86	than	than	ADP
ajebi-4944	288	87	3	3	NUM
ajebi-4944	288	88	months	month	NOUN
ajebi-4944	288	89	70	70	NUM
ajebi-4944	288	90	34.8	34.8	NUM
ajebi-4944	288	91	%	%	NOUN
ajebi-4944	288	92	1	1	NUM
ajebi-4944	288	93	3	3	NUM
ajebi-4944	288	94	to	to	PART
ajebi-4944	288	95	6	6	NUM
ajebi-4944	288	96	months	month	NOUN
ajebi-4944	288	97	30	30	NUM
ajebi-4944	288	98	14.9	14.9	NUM
ajebi-4944	288	99	%	%	NOUN
ajebi-4944	288	100	4	4	NUM
ajebi-4944	288	101	7	7	NUM
ajebi-4944	288	102	months	month	NOUN
ajebi-4944	288	103	to	to	ADP
ajebi-4944	288	104	1	1	NUM
ajebi-4944	288	105	year	year	NOUN
ajebi-4944	288	106	39	39	NUM
ajebi-4944	288	107	19.4	19.4	NUM
ajebi-4944	288	108	%	%	NOUN
ajebi-4944	288	109	3	3	NUM
ajebi-4944	288	110	more	more	ADJ
ajebi-4944	288	111	than	than	ADP
ajebi-4944	288	112	1	1	NUM
ajebi-4944	288	113	year	year	NOUN
ajebi-4944	288	114	62	62	NUM
ajebi-4944	288	115	30.8	30.8	NUM
ajebi-4944	288	116	%	%	NOUN
ajebi-4944	288	117	2	2	NUM
ajebi-4944	288	118	according	accord	VERB
ajebi-4944	288	119	to	to	ADP
ajebi-4944	288	120	table	table	NOUN
ajebi-4944	288	121	9	9	NUM
ajebi-4944	288	122	,	,	PUNCT
ajebi-4944	288	123	70	70	NUM
ajebi-4944	288	124	respondents	respondent	NOUN
ajebi-4944	288	125	(	(	PUNCT
ajebi-4944	288	126	34.8	34.8	NUM
ajebi-4944	288	127	%	%	NOUN
ajebi-4944	288	128	)	)	PUNCT
ajebi-4944	288	129	had	have	AUX
ajebi-4944	288	130	gamified	gamifie	VERB
ajebi-4944	288	131	programs	program	NOUN
ajebi-4944	288	132	for	for	ADP
ajebi-4944	288	133	less	less	ADJ
ajebi-4944	288	134	than	than	ADP
ajebi-4944	288	135	3	3	NUM
ajebi-4944	288	136	months	month	NOUN
ajebi-4944	288	137	,	,	PUNCT
ajebi-4944	288	138	while	while	SCONJ
ajebi-4944	288	139	62	62	NUM
ajebi-4944	288	140	(	(	PUNCT
ajebi-4944	288	141	30.8	30.8	NUM
ajebi-4944	288	142	%	%	NOUN
ajebi-4944	288	143	)	)	PUNCT
ajebi-4944	288	144	had	have	VERB
ajebi-4944	288	145	them	they	PRON
ajebi-4944	288	146	for	for	ADP
ajebi-4944	288	147	more	more	ADJ
ajebi-4944	288	148	than	than	ADP
ajebi-4944	288	149	a	a	PRON
ajebi-4944	288	150	year	year	NOUN
ajebi-4944	288	151	.	.	PUNCT
ajebi-4944	289	1	this	this	PRON
ajebi-4944	289	2	makes	make	VERB
ajebi-4944	289	3	it	it	PRON
ajebi-4944	289	4	clear	clear	ADJ
ajebi-4944	289	5	that	that	SCONJ
ajebi-4944	289	6	taking	take	VERB
ajebi-4944	289	7	part	part	NOUN
ajebi-4944	289	8	in	in	ADP
ajebi-4944	289	9	the	the	DET
ajebi-4944	289	10	gamified	gamifie	VERB
ajebi-4944	289	11	programs	program	NOUN
ajebi-4944	289	12	is	be	AUX
ajebi-4944	289	13	something	something	PRON
ajebi-4944	289	14	which	which	PRON
ajebi-4944	289	15	both	both	CCONJ
ajebi-4944	289	16	new	new	ADJ
ajebi-4944	289	17	users	user	NOUN
ajebi-4944	289	18	and	and	CCONJ
ajebi-4944	289	19	long	long	ADJ
ajebi-4944	289	20	-	-	PUNCT
ajebi-4944	289	21	term	term	NOUN
ajebi-4944	289	22	users	user	NOUN
ajebi-4944	289	23	appreciate	appreciate	VERB
ajebi-4944	289	24	,	,	PUNCT
ajebi-4944	289	25	pa	pa	PROPN
ajebi-4944	289	26	ge	ge	PROPN
ajebi-4944	289	27	14	14	NUM
ajebi-4944	289	28	8	8	NUM
ajebi-4944	289	29	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	289	30	am	am	NOUN
ajebi-4944	289	31	.	.	PUNCT
ajebi-4944	290	1	j.	j.	PROPN
ajebi-4944	290	2	econ	econ	PROPN
ajebi-4944	290	3	.	.	PUNCT
ajebi-4944	290	4	bus	bus	PROPN
ajebi-4944	290	5	.	.	PUNCT
ajebi-4944	291	1	innov	innov	PROPN
ajebi-4944	291	2	.	.	PUNCT
ajebi-4944	292	1	4(2	4(2	NUM
ajebi-4944	292	2	)	)	PUNCT
ajebi-4944	293	1	139	139	NUM
ajebi-4944	293	2	-	-	SYM
ajebi-4944	293	3	156	156	NUM
ajebi-4944	293	4	,	,	PUNCT
ajebi-4944	293	5	2025	2025	NUM
ajebi-4944	293	6	with	with	ADP
ajebi-4944	293	7	many	many	ADJ
ajebi-4944	293	8	of	of	ADP
ajebi-4944	293	9	them	they	PRON
ajebi-4944	293	10	showing	show	VERB
ajebi-4944	293	11	a	a	DET
ajebi-4944	293	12	continued	continue	VERB
ajebi-4944	293	13	interest	interest	NOUN
ajebi-4944	293	14	.	.	PUNCT
ajebi-4944	294	1	the	the	DET
ajebi-4944	294	2	differences	difference	NOUN
ajebi-4944	294	3	in	in	ADP
ajebi-4944	294	4	the	the	DET
ajebi-4944	294	5	periods	period	NOUN
ajebi-4944	294	6	of	of	ADP
ajebi-4944	294	7	engagement	engagement	NOUN
ajebi-4944	294	8	suggest	suggest	VERB
ajebi-4944	294	9	there	there	PRON
ajebi-4944	294	10	table	table	VERB
ajebi-4944	294	11	10	10	NUM
ajebi-4944	294	12	:	:	PUNCT
ajebi-4944	294	13	distribution	distribution	NOUN
ajebi-4944	294	14	of	of	ADP
ajebi-4944	294	15	respondents	respondent	NOUN
ajebi-4944	294	16	according	accord	VERB
ajebi-4944	294	17	to	to	ADP
ajebi-4944	294	18	how	how	SCONJ
ajebi-4944	294	19	long	long	ADV
ajebi-4944	294	20	they	they	PRON
ajebi-4944	294	21	have	have	AUX
ajebi-4944	294	22	been	be	AUX
ajebi-4944	294	23	engaging	engage	VERB
ajebi-4944	294	24	with	with	ADP
ajebi-4944	294	25	gamified	gamifie	VERB
ajebi-4944	294	26	brand	brand	NOUN
ajebi-4944	294	27	programs	program	NOUN
ajebi-4944	294	28	participation	participation	NOUN
ajebi-4944	294	29	frequency	frequency	NOUN
ajebi-4944	294	30	percentage	percentage	NOUN
ajebi-4944	294	31	rank	rank	NOUN
ajebi-4944	294	32	very	very	ADV
ajebi-4944	294	33	likely	likely	ADV
ajebi-4944	294	34	65	65	NUM
ajebi-4944	294	35	32.3	32.3	NUM
ajebi-4944	294	36	%	%	NOUN
ajebi-4944	294	37	2	2	NUM
ajebi-4944	294	38	likely	likely	ADJ
ajebi-4944	294	39	95	95	NUM
ajebi-4944	294	40	47.3	47.3	NUM
ajebi-4944	294	41	%	%	NOUN
ajebi-4944	294	42	1	1	NUM
ajebi-4944	294	43	neutral	neutral	ADJ
ajebi-4944	294	44	32	32	NUM
ajebi-4944	294	45	15.9	15.9	NUM
ajebi-4944	294	46	%	%	NOUN
ajebi-4944	294	47	3	3	NUM
ajebi-4944	294	48	unlikely	unlikely	ADJ
ajebi-4944	294	49	8	8	NUM
ajebi-4944	294	50	4	4	NUM
ajebi-4944	294	51	%	%	NOUN
ajebi-4944	294	52	4	4	NUM
ajebi-4944	294	53	very	very	ADV
ajebi-4944	294	54	unlikely	unlikely	ADJ
ajebi-4944	294	55	1	1	NUM
ajebi-4944	294	56	0.5	0.5	NUM
ajebi-4944	294	57	%	%	NOUN
ajebi-4944	294	58	5	5	NUM
ajebi-4944	294	59	are	be	AUX
ajebi-4944	294	60	ways	way	NOUN
ajebi-4944	294	61	for	for	SCONJ
ajebi-4944	294	62	brands	brand	NOUN
ajebi-4944	294	63	to	to	PART
ajebi-4944	294	64	keep	keep	VERB
ajebi-4944	294	65	and	and	CCONJ
ajebi-4944	294	66	attract	attract	VERB
ajebi-4944	294	67	both	both	DET
ajebi-4944	294	68	phrases	phrase	NOUN
ajebi-4944	294	69	of	of	ADP
ajebi-4944	294	70	customers	customer	NOUN
ajebi-4944	294	71	.	.	PUNCT
ajebi-4944	295	1	table	table	NOUN
ajebi-4944	295	2	10	10	NUM
ajebi-4944	295	3	reveals	reveal	VERB
ajebi-4944	295	4	95	95	NUM
ajebi-4944	295	5	respondents	respondent	NOUN
ajebi-4944	295	6	(	(	PUNCT
ajebi-4944	295	7	47.3	47.3	NUM
ajebi-4944	295	8	%	%	NOUN
ajebi-4944	295	9	)	)	PUNCT
ajebi-4944	295	10	saying	say	VERB
ajebi-4944	295	11	that	that	SCONJ
ajebi-4944	295	12	they	they	PRON
ajebi-4944	295	13	are	be	AUX
ajebi-4944	295	14	“	"	PUNCT
ajebi-4944	295	15	likely	likely	ADJ
ajebi-4944	295	16	”	"	PUNCT
ajebi-4944	295	17	and	and	CCONJ
ajebi-4944	295	18	65	65	NUM
ajebi-4944	295	19	respondents	respondent	NOUN
ajebi-4944	295	20	(	(	PUNCT
ajebi-4944	295	21	32.3	32.3	NUM
ajebi-4944	295	22	%	%	NOUN
ajebi-4944	295	23	)	)	PUNCT
ajebi-4944	295	24	stating	state	VERB
ajebi-4944	295	25	that	that	SCONJ
ajebi-4944	295	26	they	they	PRON
ajebi-4944	295	27	will	will	AUX
ajebi-4944	295	28	be	be	AUX
ajebi-4944	295	29	“	"	PUNCT
ajebi-4944	295	30	very	very	ADV
ajebi-4944	295	31	likely	likely	ADJ
ajebi-4944	295	32	”	"	PUNCT
ajebi-4944	295	33	to	to	PART
ajebi-4944	295	34	join	join	VERB
ajebi-4944	295	35	the	the	DET
ajebi-4944	295	36	new	new	ADJ
ajebi-4944	295	37	gamified	gamifie	VERB
ajebi-4944	295	38	programs	program	NOUN
ajebi-4944	295	39	,	,	PUNCT
ajebi-4944	295	40	whereas	whereas	SCONJ
ajebi-4944	295	41	only	only	ADV
ajebi-4944	295	42	9	9	NUM
ajebi-4944	295	43	respondents	respondent	NOUN
ajebi-4944	295	44	(	(	PUNCT
ajebi-4944	295	45	4.5	4.5	NUM
ajebi-4944	295	46	%	%	NOUN
ajebi-4944	295	47	)	)	PUNCT
ajebi-4944	295	48	were	be	AUX
ajebi-4944	295	49	found	find	VERB
ajebi-4944	295	50	to	to	PART
ajebi-4944	295	51	show	show	VERB
ajebi-4944	295	52	a	a	DET
ajebi-4944	295	53	negative	negative	ADJ
ajebi-4944	295	54	attitude	attitude	NOUN
ajebi-4944	295	55	.	.	PUNCT
ajebi-4944	296	1	the	the	DET
ajebi-4944	296	2	overall	overall	ADJ
ajebi-4944	296	3	affirmative	affirmative	ADJ
ajebi-4944	296	4	attitude	attitude	NOUN
ajebi-4944	296	5	which	which	PRON
ajebi-4944	296	6	nearly	nearly	ADV
ajebi-4944	296	7	every	every	PRON
ajebi-4944	296	8	respondent	respondent	NOUN
ajebi-4944	296	9	has	have	AUX
ajebi-4944	296	10	shown	show	VERB
ajebi-4944	296	11	indicates	indicate	VERB
ajebi-4944	296	12	that	that	SCONJ
ajebi-4944	296	13	gamification	gamification	NOUN
ajebi-4944	296	14	is	be	AUX
ajebi-4944	296	15	one	one	NUM
ajebi-4944	296	16	of	of	ADP
ajebi-4944	296	17	the	the	DET
ajebi-4944	296	18	major	major	ADJ
ajebi-4944	296	19	determinants	determinant	NOUN
ajebi-4944	296	20	of	of	ADP
ajebi-4944	296	21	the	the	DET
ajebi-4944	296	22	consumer	consumer	NOUN
ajebi-4944	296	23	’s	’s	PART
ajebi-4944	296	24	decision	decision	NOUN
ajebi-4944	296	25	,	,	PUNCT
ajebi-4944	296	26	which	which	PRON
ajebi-4944	296	27	suggests	suggest	VERB
ajebi-4944	296	28	that	that	SCONJ
ajebi-4944	296	29	brands	brand	NOUN
ajebi-4944	296	30	can	can	AUX
ajebi-4944	296	31	take	take	VERB
ajebi-4944	296	32	further	further	ADJ
ajebi-4944	296	33	steps	step	NOUN
ajebi-4944	296	34	to	to	PART
ajebi-4944	296	35	implement	implement	VERB
ajebi-4944	296	36	the	the	DET
ajebi-4944	296	37	process	process	NOUN
ajebi-4944	296	38	confidently	confidently	ADV
ajebi-4944	296	39	.	.	PUNCT
ajebi-4944	297	1	research	research	NOUN
ajebi-4944	297	2	problem	problem	NOUN
ajebi-4944	297	3	no.3	no.3	VERB
ajebi-4944	297	4	:	:	PUNCT
ajebi-4944	298	1	is	be	AUX
ajebi-4944	298	2	there	there	PRON
ajebi-4944	298	3	a	a	DET
ajebi-4944	298	4	threshold	threshold	NOUN
ajebi-4944	298	5	or	or	CCONJ
ajebi-4944	298	6	diminishing	diminish	VERB
ajebi-4944	298	7	return	return	NOUN
ajebi-4944	298	8	where	where	SCONJ
ajebi-4944	298	9	excessive	excessive	ADJ
ajebi-4944	298	10	gamification	gamification	NOUN
ajebi-4944	298	11	reduces	reduce	VERB
ajebi-4944	298	12	its	its	PRON
ajebi-4944	298	13	effectiveness	effectiveness	NOUN
ajebi-4944	298	14	in	in	ADP
ajebi-4944	298	15	maintaining	maintain	VERB
ajebi-4944	298	16	consumer	consumer	NOUN
ajebi-4944	298	17	engagement	engagement	NOUN
ajebi-4944	298	18	?	?	PUNCT
ajebi-4944	299	1	table	table	NOUN
ajebi-4944	299	2	11	11	NUM
ajebi-4944	299	3	:	:	PUNCT
ajebi-4944	299	4	respondent	respondent	NOUN
ajebi-4944	299	5	’s	’s	PART
ajebi-4944	299	6	weighted	weight	VERB
ajebi-4944	299	7	mean	mean	ADV
ajebi-4944	299	8	in	in	ADP
ajebi-4944	299	9	terms	term	NOUN
ajebi-4944	299	10	of	of	ADP
ajebi-4944	299	11	perceived	perceive	VERB
ajebi-4944	299	12	gamification	gamification	NOUN
ajebi-4944	299	13	intensity	intensity	PROPN
ajebi-4944	299	14	perceived	perceive	VERB
ajebi-4944	299	15	gamification	gamification	NOUN
ajebi-4944	299	16	intensity	intensity	NOUN
ajebi-4944	299	17	mean	mean	VERB
ajebi-4944	299	18	sd	sd	ADP
ajebi-4944	299	19	interpretation	interpretation	NOUN
ajebi-4944	299	20	the	the	DET
ajebi-4944	299	21	gamified	gamifie	VERB
ajebi-4944	299	22	programs	program	NOUN
ajebi-4944	299	23	i	i	PRON
ajebi-4944	299	24	engage	engage	VERB
ajebi-4944	299	25	with	with	ADP
ajebi-4944	299	26	frequently	frequently	ADV
ajebi-4944	299	27	offer	offer	VERB
ajebi-4944	299	28	new	new	ADJ
ajebi-4944	299	29	challenges	challenge	NOUN
ajebi-4944	299	30	and	and	CCONJ
ajebi-4944	299	31	updates	update	NOUN
ajebi-4944	299	32	.	.	PUNCT
ajebi-4944	300	1	4.32	4.32	NUM
ajebi-4944	300	2	0.72	0.72	NUM
ajebi-4944	300	3	strongly	strongly	ADV
ajebi-4944	300	4	agree	agree	VERB
ajebi-4944	300	5	i	i	PRON
ajebi-4944	300	6	find	find	VERB
ajebi-4944	300	7	the	the	DET
ajebi-4944	300	8	gamification	gamification	NOUN
ajebi-4944	300	9	features	feature	VERB
ajebi-4944	300	10	highly	highly	ADV
ajebi-4944	300	11	immersive	immersive	ADJ
ajebi-4944	300	12	and	and	CCONJ
ajebi-4944	300	13	engaging	engaging	ADJ
ajebi-4944	300	14	.	.	PUNCT
ajebi-4944	301	1	4.27	4.27	NUM
ajebi-4944	301	2	0.72	0.72	NUM
ajebi-4944	301	3	strongly	strongly	ADV
ajebi-4944	301	4	agree	agree	VERB
ajebi-4944	301	5	the	the	DET
ajebi-4944	301	6	gamified	gamifie	VERB
ajebi-4944	301	7	activities	activity	NOUN
ajebi-4944	301	8	feel	feel	VERB
ajebi-4944	301	9	increasingly	increasingly	ADV
ajebi-4944	301	10	complex	complex	ADJ
ajebi-4944	301	11	and	and	CCONJ
ajebi-4944	301	12	rewarding	rewarding	ADJ
ajebi-4944	301	13	over	over	ADP
ajebi-4944	301	14	time	time	NOUN
ajebi-4944	301	15	.	.	PUNCT
ajebi-4944	302	1	4.23	4.23	NUM
ajebi-4944	302	2	0.83	0.83	NUM
ajebi-4944	302	3	strongly	strongly	ADV
ajebi-4944	302	4	agree	agree	VERB
ajebi-4944	302	5	gamified	gamified	ADJ
ajebi-4944	302	6	brand	brand	NOUN
ajebi-4944	302	7	experiences	experience	NOUN
ajebi-4944	302	8	influence	influence	NOUN
ajebi-4944	302	9	how	how	SCONJ
ajebi-4944	302	10	often	often	ADV
ajebi-4944	302	11	i	i	PRON
ajebi-4944	302	12	interact	interact	VERB
ajebi-4944	302	13	with	with	ADP
ajebi-4944	302	14	the	the	DET
ajebi-4944	302	15	brand	brand	NOUN
ajebi-4944	302	16	.	.	PUNCT
ajebi-4944	303	1	4.31	4.31	NUM
ajebi-4944	303	2	0.75	0.75	NUM
ajebi-4944	303	3	strongly	strongly	ADV
ajebi-4944	303	4	agree	agree	VERB
ajebi-4944	303	5	i	i	PRON
ajebi-4944	303	6	actively	actively	ADV
ajebi-4944	303	7	seek	seek	VERB
ajebi-4944	303	8	out	out	ADP
ajebi-4944	303	9	brands	brand	NOUN
ajebi-4944	303	10	that	that	PRON
ajebi-4944	303	11	offer	offer	VERB
ajebi-4944	303	12	gamified	gamifie	VERB
ajebi-4944	303	13	experiences	experience	NOUN
ajebi-4944	303	14	.	.	PUNCT
ajebi-4944	304	1	4.24	4.24	NUM
ajebi-4944	304	2	0.82	0.82	NUM
ajebi-4944	304	3	strongly	strongly	ADV
ajebi-4944	304	4	agree	agree	VERB
ajebi-4944	304	5	the	the	DET
ajebi-4944	304	6	gamification	gamification	NOUN
ajebi-4944	304	7	features	feature	VERB
ajebi-4944	304	8	motivate	motivate	VERB
ajebi-4944	304	9	me	i	PRON
ajebi-4944	304	10	to	to	PART
ajebi-4944	304	11	complete	complete	VERB
ajebi-4944	304	12	tasks	task	NOUN
ajebi-4944	304	13	or	or	CCONJ
ajebi-4944	304	14	goals	goal	NOUN
ajebi-4944	304	15	.	.	PUNCT
ajebi-4944	305	1	4.23	4.23	NUM
ajebi-4944	305	2	0.73	0.73	NUM
ajebi-4944	305	3	strongly	strongly	ADV
ajebi-4944	305	4	agree	agree	VERB
ajebi-4944	305	5	i	i	PRON
ajebi-4944	305	6	feel	feel	VERB
ajebi-4944	305	7	challenged	challenge	VERB
ajebi-4944	305	8	in	in	ADP
ajebi-4944	305	9	a	a	DET
ajebi-4944	305	10	fun	fun	ADJ
ajebi-4944	305	11	way	way	NOUN
ajebi-4944	305	12	by	by	ADP
ajebi-4944	305	13	the	the	DET
ajebi-4944	305	14	gamified	gamifie	VERB
ajebi-4944	305	15	activities	activity	NOUN
ajebi-4944	305	16	.	.	PUNCT
ajebi-4944	306	1	4.31	4.31	NUM
ajebi-4944	306	2	0.78	0.78	NUM
ajebi-4944	306	3	strongly	strongly	ADV
ajebi-4944	306	4	agree	agree	VERB
ajebi-4944	306	5	overall	overall	ADJ
ajebi-4944	306	6	mean	mean	NOUN
ajebi-4944	306	7	4.27	4.27	NUM
ajebi-4944	306	8	0.77	0.77	NUM
ajebi-4944	306	9	strongly	strongly	ADV
ajebi-4944	306	10	agree	agree	VERB
ajebi-4944	306	11	(	(	PUNCT
ajebi-4944	306	12	very	very	ADV
ajebi-4944	306	13	high	high	ADJ
ajebi-4944	306	14	)	)	PUNCT
ajebi-4944	306	15	scale	scale	NOUN
ajebi-4944	306	16	:	:	PUNCT
ajebi-4944	306	17	4.21	4.21	NUM
ajebi-4944	306	18	-	-	SYM
ajebi-4944	306	19	5.00	5.00	NUM
ajebi-4944	306	20	(	(	PUNCT
ajebi-4944	306	21	sa	sa	NOUN
ajebi-4944	306	22	:	:	PUNCT
ajebi-4944	306	23	strongly	strongly	ADV
ajebi-4944	306	24	agree	agree	VERB
ajebi-4944	306	25	)	)	PUNCT
ajebi-4944	306	26	,	,	PUNCT
ajebi-4944	306	27	3.41	3.41	NUM
ajebi-4944	306	28	-	-	SYM
ajebi-4944	306	29	4.20	4.20	NUM
ajebi-4944	306	30	(	(	PUNCT
ajebi-4944	306	31	a	a	PRON
ajebi-4944	306	32	:	:	PUNCT
ajebi-4944	306	33	agree	agree	NOUN
ajebi-4944	306	34	)	)	PUNCT
ajebi-4944	306	35	,	,	PUNCT
ajebi-4944	306	36	2.61	2.61	NUM
ajebi-4944	306	37	-	-	SYM
ajebi-4944	306	38	3.40	3.40	NUM
ajebi-4944	306	39	(	(	PUNCT
ajebi-4944	306	40	n	n	CCONJ
ajebi-4944	306	41	:	:	PUNCT
ajebi-4944	306	42	neutral	neutral	ADJ
ajebi-4944	306	43	)	)	PUNCT
ajebi-4944	306	44	,	,	PUNCT
ajebi-4944	306	45	1.81	1.81	NUM
ajebi-4944	306	46	-	-	SYM
ajebi-4944	306	47	2.60	2.60	NUM
ajebi-4944	306	48	(	(	PUNCT
ajebi-4944	306	49	d	d	NOUN
ajebi-4944	306	50	:	:	PUNCT
ajebi-4944	306	51	disagree	disagree	VERB
ajebi-4944	306	52	)	)	PUNCT
ajebi-4944	306	53	,	,	PUNCT
ajebi-4944	306	54	1.00	1.00	NUM
ajebi-4944	306	55	-	-	SYM
ajebi-4944	306	56	1.80	1.80	NUM
ajebi-4944	306	57	(	(	PUNCT
ajebi-4944	306	58	sd	sd	NOUN
ajebi-4944	306	59	:	:	PUNCT
ajebi-4944	306	60	strongly	strongly	ADV
ajebi-4944	306	61	disagree	disagree	VERB
ajebi-4944	306	62	)	)	PUNCT
ajebi-4944	306	63	table	table	NOUN
ajebi-4944	306	64	11	11	NUM
ajebi-4944	306	65	indicates	indicate	VERB
ajebi-4944	306	66	a	a	DET
ajebi-4944	306	67	mean	mean	NOUN
ajebi-4944	306	68	of	of	ADP
ajebi-4944	306	69	4.27	4.27	NUM
ajebi-4944	306	70	(	(	PUNCT
ajebi-4944	306	71	sd	sd	NOUN
ajebi-4944	306	72	=	=	SYM
ajebi-4944	306	73	0.77	0.77	NUM
ajebi-4944	306	74	)	)	PUNCT
ajebi-4944	306	75	on	on	ADP
ajebi-4944	306	76	the	the	DET
ajebi-4944	306	77	item	item	NOUN
ajebi-4944	306	78	perceived	perceive	VERB
ajebi-4944	306	79	gamification	gamification	PROPN
ajebi-4944	306	80	intensity	intensity	NOUN
ajebi-4944	306	81	,	,	PUNCT
ajebi-4944	306	82	with	with	SCONJ
ajebi-4944	306	83	individual	individual	ADJ
ajebi-4944	306	84	item	item	NOUN
ajebi-4944	306	85	means	mean	VERB
ajebi-4944	306	86	ranging	range	VERB
ajebi-4944	306	87	from	from	ADP
ajebi-4944	306	88	4.23	4.23	NUM
ajebi-4944	306	89	to	to	ADP
ajebi-4944	306	90	4.32	4.32	NUM
ajebi-4944	306	91	all	all	PRON
ajebi-4944	306	92	in	in	ADP
ajebi-4944	306	93	the	the	DET
ajebi-4944	306	94	“	"	PUNCT
ajebi-4944	306	95	strongly	strongly	ADV
ajebi-4944	306	96	agree	agree	ADJ
ajebi-4944	306	97	”	"	PUNCT
ajebi-4944	306	98	category	category	NOUN
ajebi-4944	306	99	which	which	PRON
ajebi-4944	306	100	is	be	AUX
ajebi-4944	306	101	an	an	DET
ajebi-4944	306	102	aggregate	aggregate	NOUN
ajebi-4944	306	103	of	of	ADP
ajebi-4944	306	104	the	the	DET
ajebi-4944	306	105	respondents	respondent	NOUN
ajebi-4944	306	106	’	’	PART
ajebi-4944	306	107	perception	perception	NOUN
ajebi-4944	306	108	of	of	ADP
ajebi-4944	306	109	gamification	gamification	NOUN
ajebi-4944	306	110	programs	program	NOUN
ajebi-4944	306	111	as	as	ADP
ajebi-4944	306	112	fulfilling	fulfil	VERB
ajebi-4944	306	113	dynamical	dynamical	ADJ
ajebi-4944	306	114	and	and	CCONJ
ajebi-4944	306	115	motivational	motivational	NOUN
ajebi-4944	306	116	.	.	PUNCT
ajebi-4944	307	1	this	this	PRON
ajebi-4944	307	2	is	be	AUX
ajebi-4944	307	3	underlined	underline	VERB
ajebi-4944	307	4	by	by	ADP
ajebi-4944	307	5	the	the	DET
ajebi-4944	307	6	item	item	NOUN
ajebi-4944	307	7	“	"	PUNCT
ajebi-4944	307	8	frequent	frequent	ADJ
ajebi-4944	307	9	updates	update	NOUN
ajebi-4944	307	10	and	and	CCONJ
ajebi-4944	307	11	challenges	challenge	NOUN
ajebi-4944	307	12	”	"	PUNCT
ajebi-4944	307	13	which	which	PRON
ajebi-4944	307	14	the	the	DET
ajebi-4944	307	15	respondents	respondent	NOUN
ajebi-4944	307	16	rarely	rarely	ADV
ajebi-4944	307	17	answered	answer	VERB
ajebi-4944	307	18	with	with	ADP
ajebi-4944	307	19	a	a	DET
ajebi-4944	307	20	mean	mean	NOUN
ajebi-4944	307	21	of	of	ADP
ajebi-4944	307	22	4.32	4.32	NUM
ajebi-4944	307	23	,	,	PUNCT
ajebi-4944	307	24	showing	show	VERB
ajebi-4944	307	25	that	that	SCONJ
ajebi-4944	307	26	bringing	bring	VERB
ajebi-4944	307	27	in	in	ADP
ajebi-4944	307	28	fresh	fresh	ADJ
ajebi-4944	307	29	updates	update	NOUN
ajebi-4944	307	30	keeps	keep	VERB
ajebi-4944	307	31	the	the	DET
ajebi-4944	307	32	content	content	NOUN
ajebi-4944	307	33	interesting	interesting	ADJ
ajebi-4944	307	34	.	.	PUNCT
ajebi-4944	308	1	the	the	DET
ajebi-4944	308	2	items	item	NOUN
ajebi-4944	308	3	collectively	collectively	ADV
ajebi-4944	308	4	achieved	achieve	VERB
ajebi-4944	308	5	high	high	ADJ
ajebi-4944	308	6	scores	score	NOUN
ajebi-4944	308	7	reflecting	reflect	VERB
ajebi-4944	308	8	the	the	DET
ajebi-4944	308	9	effectiveness	effectiveness	NOUN
ajebi-4944	308	10	of	of	ADP
ajebi-4944	308	11	gamified	gamifie	VERB
ajebi-4944	308	12	tools	tool	NOUN
ajebi-4944	308	13	in	in	ADP
ajebi-4944	308	14	improving	improve	VERB
ajebi-4944	308	15	users	user	NOUN
ajebi-4944	308	16	’	'	PUNCT
ajebi-4944	308	17	interactivity	interactivity	NOUN
ajebi-4944	308	18	.	.	PUNCT
ajebi-4944	309	1	research	research	NOUN
ajebi-4944	309	2	problem	problem	NOUN
ajebi-4944	309	3	no.4	no.4	PROPN
ajebi-4944	309	4	:	:	PUNCT
ajebi-4944	309	5	does	do	AUX
ajebi-4944	309	6	gamification	gamification	NOUN
ajebi-4944	309	7	intensity	intensity	PROPN
ajebi-4944	309	8	impact	impact	NOUN
ajebi-4944	309	9	brand	brand	NOUN
ajebi-4944	309	10	loyalty	loyalty	NOUN
ajebi-4944	309	11	among	among	ADP
ajebi-4944	309	12	young	young	ADJ
ajebi-4944	309	13	adults	adult	NOUN
ajebi-4944	309	14	?	?	PUNCT
ajebi-4944	310	1	table	table	NOUN
ajebi-4944	310	2	12	12	NUM
ajebi-4944	310	3	:	:	PUNCT
ajebi-4944	310	4	respondent	respondent	NOUN
ajebi-4944	310	5	’s	’s	PART
ajebi-4944	310	6	weighted	weight	VERB
ajebi-4944	310	7	mean	mean	ADV
ajebi-4944	310	8	in	in	ADP
ajebi-4944	310	9	terms	term	NOUN
ajebi-4944	310	10	of	of	ADP
ajebi-4944	310	11	brand	brand	NOUN
ajebi-4944	310	12	loyalty	loyalty	NOUN
ajebi-4944	310	13	indicators	indicator	NOUN
ajebi-4944	310	14	brand	brand	NOUN
ajebi-4944	310	15	loyalty	loyalty	NOUN
ajebi-4944	310	16	indicators	indicator	NOUN
ajebi-4944	310	17	mean	mean	VERB
ajebi-4944	310	18	sd	sd	ADP
ajebi-4944	310	19	interpretation	interpretation	NOUN
ajebi-4944	310	20	i	i	PRON
ajebi-4944	310	21	am	be	AUX
ajebi-4944	310	22	more	more	ADV
ajebi-4944	310	23	likely	likely	ADJ
ajebi-4944	310	24	to	to	PART
ajebi-4944	310	25	repurchase	repurchase	VERB
ajebi-4944	310	26	from	from	ADP
ajebi-4944	310	27	brands	brand	NOUN
ajebi-4944	310	28	with	with	ADP
ajebi-4944	310	29	engaging	engage	VERB
ajebi-4944	310	30	gamification	gamification	NOUN
ajebi-4944	310	31	features	feature	NOUN
ajebi-4944	310	32	.	.	PUNCT
ajebi-4944	311	1	4.29	4.29	NUM
ajebi-4944	311	2	0.76	0.76	NUM
ajebi-4944	311	3	strongly	strongly	ADV
ajebi-4944	311	4	agree	agree	VERB
ajebi-4944	311	5	gamification	gamification	NOUN
ajebi-4944	311	6	makes	make	VERB
ajebi-4944	311	7	me	i	PRON
ajebi-4944	311	8	feel	feel	VERB
ajebi-4944	311	9	emotionally	emotionally	ADV
ajebi-4944	311	10	connected	connected	ADJ
ajebi-4944	311	11	to	to	ADP
ajebi-4944	311	12	the	the	DET
ajebi-4944	311	13	brand	brand	NOUN
ajebi-4944	311	14	.	.	PUNCT
ajebi-4944	312	1	4.13	4.13	NUM
ajebi-4944	312	2	0.81	0.81	NUM
ajebi-4944	312	3	agree	agree	VERB
ajebi-4944	312	4	i	i	PRON
ajebi-4944	312	5	am	be	AUX
ajebi-4944	312	6	more	more	ADV
ajebi-4944	312	7	likely	likely	ADJ
ajebi-4944	312	8	to	to	PART
ajebi-4944	312	9	recommend	recommend	VERB
ajebi-4944	312	10	brands	brand	NOUN
ajebi-4944	312	11	with	with	ADP
ajebi-4944	312	12	fun	fun	PROPN
ajebi-4944	312	13	gamification	gamification	NOUN
ajebi-4944	312	14	features	feature	VERB
ajebi-4944	312	15	to	to	ADP
ajebi-4944	312	16	friends	friend	NOUN
ajebi-4944	312	17	.	.	PUNCT
ajebi-4944	313	1	4.26	4.26	NUM
ajebi-4944	313	2	0.81	0.81	NUM
ajebi-4944	313	3	strongly	strongly	ADV
ajebi-4944	313	4	agree	agree	VERB
ajebi-4944	313	5	i	i	PRON
ajebi-4944	313	6	feel	feel	AUX
ajebi-4944	313	7	rewarded	reward	VERB
ajebi-4944	313	8	and	and	CCONJ
ajebi-4944	313	9	valued	value	VERB
ajebi-4944	313	10	by	by	ADP
ajebi-4944	313	11	brands	brand	NOUN
ajebi-4944	313	12	with	with	ADP
ajebi-4944	313	13	well	well	ADV
ajebi-4944	313	14	-	-	PUNCT
ajebi-4944	313	15	designed	design	VERB
ajebi-4944	313	16	gamification	gamification	NOUN
ajebi-4944	313	17	programs	program	NOUN
ajebi-4944	313	18	.	.	PUNCT
ajebi-4944	314	1	4.25	4.25	NUM
ajebi-4944	314	2	0.75	0.75	NUM
ajebi-4944	314	3	strongly	strongly	ADV
ajebi-4944	314	4	agree	agree	VERB
ajebi-4944	314	5	gamified	gamified	ADJ
ajebi-4944	314	6	experiences	experience	NOUN
ajebi-4944	314	7	make	make	VERB
ajebi-4944	314	8	me	i	PRON
ajebi-4944	314	9	prefer	prefer	VERB
ajebi-4944	314	10	one	one	NUM
ajebi-4944	314	11	brand	brand	NOUN
ajebi-4944	314	12	over	over	ADP
ajebi-4944	314	13	others	other	NOUN
ajebi-4944	314	14	,	,	PUNCT
ajebi-4944	314	15	even	even	ADV
ajebi-4944	314	16	if	if	SCONJ
ajebi-4944	314	17	competitors	competitor	NOUN
ajebi-4944	314	18	offer	offer	VERB
ajebi-4944	314	19	similar	similar	ADJ
ajebi-4944	314	20	products	product	NOUN
ajebi-4944	314	21	.	.	PUNCT
ajebi-4944	315	1	4.27	4.27	NUM
ajebi-4944	315	2	0.71	0.71	NUM
ajebi-4944	315	3	strongly	strongly	ADV
ajebi-4944	315	4	agree	agree	VERB
ajebi-4944	315	5	i	i	PRON
ajebi-4944	315	6	follow	follow	VERB
ajebi-4944	315	7	or	or	CCONJ
ajebi-4944	315	8	subscribe	subscribe	VERB
ajebi-4944	315	9	to	to	ADP
ajebi-4944	315	10	brands	brand	NOUN
ajebi-4944	315	11	that	that	PRON
ajebi-4944	315	12	use	use	VERB
ajebi-4944	315	13	gamified	gamifie	VERB
ajebi-4944	315	14	programs	program	NOUN
ajebi-4944	315	15	.	.	PUNCT
ajebi-4944	316	1	4.33	4.33	NUM
ajebi-4944	316	2	0.75	0.75	NUM
ajebi-4944	316	3	strongly	strongly	ADV
ajebi-4944	316	4	agree	agree	VERB
ajebi-4944	316	5	i	i	PRON
ajebi-4944	316	6	feel	feel	VERB
ajebi-4944	316	7	disappointed	disappointed	ADJ
ajebi-4944	316	8	when	when	SCONJ
ajebi-4944	316	9	a	a	DET
ajebi-4944	316	10	brand	brand	NOUN
ajebi-4944	316	11	removes	remove	VERB
ajebi-4944	316	12	gamification	gamification	NOUN
ajebi-4944	316	13	features	feature	NOUN
ajebi-4944	316	14	i	i	PRON
ajebi-4944	316	15	enjoy	enjoy	VERB
ajebi-4944	316	16	.	.	PUNCT
ajebi-4944	317	1	3.98	3.98	NUM
ajebi-4944	317	2	0.95	0.95	NUM
ajebi-4944	317	3	agree	agree	VERB
ajebi-4944	317	4	overall	overall	ADJ
ajebi-4944	317	5	mean	mean	NOUN
ajebi-4944	317	6	4.22	4.22	NUM
ajebi-4944	317	7	0.80	0.80	NUM
ajebi-4944	317	8	strongly	strongly	ADV
ajebi-4944	317	9	agree	agree	VERB
ajebi-4944	317	10	(	(	PUNCT
ajebi-4944	317	11	very	very	ADV
ajebi-4944	317	12	high	high	ADJ
ajebi-4944	317	13	)	)	PUNCT
ajebi-4944	317	14	scale	scale	NOUN
ajebi-4944	317	15	:	:	PUNCT
ajebi-4944	317	16	4.21	4.21	NUM
ajebi-4944	317	17	-	-	SYM
ajebi-4944	317	18	5.00	5.00	NUM
ajebi-4944	317	19	(	(	PUNCT
ajebi-4944	317	20	sa	sa	NOUN
ajebi-4944	317	21	:	:	PUNCT
ajebi-4944	317	22	strongly	strongly	ADV
ajebi-4944	317	23	agree	agree	VERB
ajebi-4944	317	24	)	)	PUNCT
ajebi-4944	317	25	,	,	PUNCT
ajebi-4944	317	26	3.41	3.41	NUM
ajebi-4944	317	27	-	-	SYM
ajebi-4944	317	28	4.20	4.20	NUM
ajebi-4944	317	29	(	(	PUNCT
ajebi-4944	317	30	a	a	PRON
ajebi-4944	317	31	:	:	PUNCT
ajebi-4944	317	32	agree	agree	NOUN
ajebi-4944	317	33	)	)	PUNCT
ajebi-4944	317	34	,	,	PUNCT
ajebi-4944	317	35	2.61	2.61	NUM
ajebi-4944	317	36	-	-	SYM
ajebi-4944	317	37	3.40	3.40	NUM
ajebi-4944	317	38	(	(	PUNCT
ajebi-4944	317	39	n	n	CCONJ
ajebi-4944	317	40	:	:	PUNCT
ajebi-4944	317	41	neutral	neutral	ADJ
ajebi-4944	317	42	)	)	PUNCT
ajebi-4944	317	43	,	,	PUNCT
ajebi-4944	317	44	1.81	1.81	NUM
ajebi-4944	317	45	-	-	SYM
ajebi-4944	317	46	2.60	2.60	NUM
ajebi-4944	317	47	(	(	PUNCT
ajebi-4944	317	48	d	d	NOUN
ajebi-4944	317	49	:	:	PUNCT
ajebi-4944	317	50	disagree	disagree	VERB
ajebi-4944	317	51	)	)	PUNCT
ajebi-4944	317	52	,	,	PUNCT
ajebi-4944	317	53	1.00	1.00	NUM
ajebi-4944	317	54	-	-	SYM
ajebi-4944	317	55	1.80	1.80	NUM
ajebi-4944	317	56	(	(	PUNCT
ajebi-4944	317	57	sd	sd	NOUN
ajebi-4944	317	58	:	:	PUNCT
ajebi-4944	317	59	strongly	strongly	ADV
ajebi-4944	317	60	disagree	disagree	VERB
ajebi-4944	317	61	)	)	PUNCT
ajebi-4944	317	62	pa	pa	PROPN
ajebi-4944	317	63	ge	ge	PROPN
ajebi-4944	317	64	14	14	NUM
ajebi-4944	317	65	9	9	NUM
ajebi-4944	317	66	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	317	67	am	am	NOUN
ajebi-4944	317	68	.	.	PUNCT
ajebi-4944	318	1	j.	j.	PROPN
ajebi-4944	318	2	econ	econ	PROPN
ajebi-4944	318	3	.	.	PUNCT
ajebi-4944	318	4	bus	bus	PROPN
ajebi-4944	318	5	.	.	PUNCT
ajebi-4944	319	1	innov	innov	PROPN
ajebi-4944	319	2	.	.	PUNCT
ajebi-4944	320	1	4(2	4(2	NUM
ajebi-4944	320	2	)	)	PUNCT
ajebi-4944	320	3	139	139	NUM
ajebi-4944	320	4	-	-	SYM
ajebi-4944	320	5	156	156	NUM
ajebi-4944	320	6	,	,	PUNCT
ajebi-4944	320	7	2025	2025	NUM
ajebi-4944	320	8	table	table	NOUN
ajebi-4944	320	9	12	12	NUM
ajebi-4944	320	10	also	also	ADV
ajebi-4944	320	11	provides	provide	VERB
ajebi-4944	320	12	brand	brand	NOUN
ajebi-4944	320	13	loyalty	loyalty	NOUN
ajebi-4944	320	14	with	with	ADP
ajebi-4944	320	15	an	an	DET
ajebi-4944	320	16	overall	overall	ADJ
ajebi-4944	320	17	mean	mean	NOUN
ajebi-4944	320	18	of	of	ADP
ajebi-4944	320	19	4.22	4.22	NUM
ajebi-4944	320	20	(	(	PUNCT
ajebi-4944	320	21	sd	sd	NOUN
ajebi-4944	320	22	=	=	SYM
ajebi-4944	320	23	0.80	0.80	NUM
ajebi-4944	320	24	)	)	PUNCT
ajebi-4944	320	25	,	,	PUNCT
ajebi-4944	320	26	indicating	indicate	VERB
ajebi-4944	320	27	a	a	DET
ajebi-4944	320	28	very	very	ADV
ajebi-4944	320	29	high	high	ADJ
ajebi-4944	320	30	level	level	NOUN
ajebi-4944	320	31	of	of	ADP
ajebi-4944	320	32	loyalty	loyalty	NOUN
ajebi-4944	320	33	associated	associate	VERB
ajebi-4944	320	34	with	with	ADP
ajebi-4944	320	35	the	the	DET
ajebi-4944	320	36	gamified	gamifie	VERB
ajebi-4944	320	37	experiences	experience	NOUN
ajebi-4944	320	38	.	.	PUNCT
ajebi-4944	321	1	the	the	DET
ajebi-4944	321	2	respondents	respondent	NOUN
ajebi-4944	321	3	are	be	AUX
ajebi-4944	321	4	the	the	DET
ajebi-4944	321	5	most	most	ADV
ajebi-4944	321	6	likely	likely	ADJ
ajebi-4944	321	7	group	group	NOUN
ajebi-4944	321	8	of	of	ADP
ajebi-4944	321	9	people	people	NOUN
ajebi-4944	321	10	to	to	PART
ajebi-4944	321	11	follow	follow	VERB
ajebi-4944	321	12	or	or	CCONJ
ajebi-4944	321	13	subscribe	subscribe	VERB
ajebi-4944	321	14	to	to	ADP
ajebi-4944	321	15	a	a	DET
ajebi-4944	321	16	brand	brand	NOUN
ajebi-4944	321	17	(	(	PUNCT
ajebi-4944	321	18	mean	mean	NOUN
ajebi-4944	321	19	=	=	SYM
ajebi-4944	321	20	4.33	4.33	NUM
ajebi-4944	321	21	)	)	PUNCT
ajebi-4944	321	22	and	and	CCONJ
ajebi-4944	321	23	make	make	VERB
ajebi-4944	321	24	repurchases	repurchase	NOUN
ajebi-4944	321	25	(	(	PUNCT
ajebi-4944	321	26	mean	mean	NOUN
ajebi-4944	321	27	=	=	SYM
ajebi-4944	321	28	4.29	4.29	NUM
ajebi-4944	321	29	)	)	PUNCT
ajebi-4944	321	30	thereby	thereby	ADV
ajebi-4944	321	31	showing	show	VERB
ajebi-4944	321	32	that	that	DET
ajebi-4944	321	33	gamification	gamification	NOUN
ajebi-4944	321	34	naturally	naturally	ADV
ajebi-4944	321	35	leads	lead	VERB
ajebi-4944	321	36	to	to	ADP
ajebi-4944	321	37	recycling	recycling	NOUN
ajebi-4944	321	38	of	of	ADP
ajebi-4944	321	39	behavior	behavior	NOUN
ajebi-4944	321	40	.	.	PUNCT
ajebi-4944	322	1	moods	mood	VERB
ajebi-4944	322	2	like	like	ADP
ajebi-4944	322	3	feeling	feel	VERB
ajebi-4944	322	4	connected	connect	VERB
ajebi-4944	322	5	(	(	PUNCT
ajebi-4944	322	6	mean	mean	NOUN
ajebi-4944	322	7	=	=	SYM
ajebi-4944	322	8	4.13	4.13	NUM
ajebi-4944	322	9	)	)	PUNCT
ajebi-4944	322	10	and	and	CCONJ
ajebi-4944	322	11	disappointment	disappointment	NOUN
ajebi-4944	322	12	when	when	SCONJ
ajebi-4944	322	13	gamification	gamification	NOUN
ajebi-4944	322	14	is	be	AUX
ajebi-4944	322	15	turned	turn	VERB
ajebi-4944	322	16	off	off	ADP
ajebi-4944	322	17	(	(	PUNCT
ajebi-4944	322	18	3.98	3.98	NUM
ajebi-4944	322	19	)	)	PUNCT
ajebi-4944	322	20	are	be	AUX
ajebi-4944	322	21	slightly	slightly	ADV
ajebi-4944	322	22	weaker	weak	ADJ
ajebi-4944	322	23	but	but	CCONJ
ajebi-4944	322	24	still	still	ADV
ajebi-4944	322	25	good	good	ADJ
ajebi-4944	322	26	thus	thus	ADV
ajebi-4944	322	27	indicating	indicate	VERB
ajebi-4944	322	28	emotive	emotive	ADJ
ajebi-4944	322	29	branding	branding	NOUN
ajebi-4944	322	30	strategies	strategy	NOUN
ajebi-4944	322	31	can	can	AUX
ajebi-4944	322	32	be	be	AUX
ajebi-4944	322	33	deeper	deep	ADJ
ajebi-4944	322	34	.	.	PUNCT
ajebi-4944	323	1	correlation	correlation	NOUN
ajebi-4944	323	2	between	between	ADP
ajebi-4944	323	3	gamification	gamification	NOUN
ajebi-4944	323	4	intensity	intensity	NOUN
ajebi-4944	323	5	and	and	CCONJ
ajebi-4944	323	6	brand	brand	NOUN
ajebi-4944	323	7	loyalty	loyalty	NOUN
ajebi-4944	323	8	figure	figure	NOUN
ajebi-4944	323	9	2	2	NUM
ajebi-4944	323	10	:	:	PUNCT
ajebi-4944	323	11	scatter	scatter	NOUN
ajebi-4944	323	12	plot	plot	NOUN
ajebi-4944	323	13	of	of	ADP
ajebi-4944	323	14	gamification	gamification	PROPN
ajebi-4944	323	15	intensity	intensity	NOUN
ajebi-4944	323	16	vs.	vs.	ADP
ajebi-4944	323	17	brand	brand	NOUN
ajebi-4944	323	18	loyalty	loyalty	NOUN
ajebi-4944	323	19	figure	figure	NOUN
ajebi-4944	323	20	2	2	NUM
ajebi-4944	323	21	presents	present	VERB
ajebi-4944	323	22	a	a	DET
ajebi-4944	323	23	scatter	scatter	NOUN
ajebi-4944	323	24	plot	plot	NOUN
ajebi-4944	323	25	depicting	depict	VERB
ajebi-4944	323	26	the	the	DET
ajebi-4944	323	27	relationship	relationship	NOUN
ajebi-4944	323	28	between	between	ADP
ajebi-4944	323	29	gamification	gamification	NOUN
ajebi-4944	323	30	intensity	intensity	NOUN
ajebi-4944	323	31	and	and	CCONJ
ajebi-4944	323	32	brand	brand	NOUN
ajebi-4944	323	33	loyalty	loyalty	NOUN
ajebi-4944	323	34	among	among	ADP
ajebi-4944	323	35	the	the	DET
ajebi-4944	323	36	study	study	NOUN
ajebi-4944	323	37	’s	’s	PART
ajebi-4944	323	38	respondents	respondent	NOUN
ajebi-4944	323	39	.	.	PUNCT
ajebi-4944	324	1	each	each	DET
ajebi-4944	324	2	dot	dot	NOUN
ajebi-4944	324	3	represents	represent	VERB
ajebi-4944	324	4	an	an	DET
ajebi-4944	324	5	individual	individual	ADJ
ajebi-4944	324	6	participant	participant	NOUN
ajebi-4944	324	7	’s	’s	PART
ajebi-4944	324	8	average	average	ADJ
ajebi-4944	324	9	rating	rating	NOUN
ajebi-4944	324	10	for	for	ADP
ajebi-4944	324	11	both	both	DET
ajebi-4944	324	12	variables	variable	NOUN
ajebi-4944	324	13	,	,	PUNCT
ajebi-4944	324	14	based	base	VERB
ajebi-4944	324	15	on	on	ADP
ajebi-4944	324	16	their	their	PRON
ajebi-4944	324	17	survey	survey	NOUN
ajebi-4944	324	18	responses	response	NOUN
ajebi-4944	324	19	.	.	PUNCT
ajebi-4944	325	1	the	the	DET
ajebi-4944	325	2	plot	plot	NOUN
ajebi-4944	325	3	demonstrates	demonstrate	VERB
ajebi-4944	325	4	a	a	DET
ajebi-4944	325	5	clear	clear	ADJ
ajebi-4944	325	6	upward	upward	ADJ
ajebi-4944	325	7	trend	trend	NOUN
ajebi-4944	325	8	,	,	PUNCT
ajebi-4944	325	9	as	as	SCONJ
ajebi-4944	325	10	illustrated	illustrate	VERB
ajebi-4944	325	11	by	by	ADP
ajebi-4944	325	12	the	the	DET
ajebi-4944	325	13	red	red	PROPN
ajebi-4944	325	14	regression	regression	PROPN
ajebi-4944	325	15	line	line	NOUN
ajebi-4944	325	16	,	,	PUNCT
ajebi-4944	325	17	indicating	indicate	VERB
ajebi-4944	325	18	a	a	DET
ajebi-4944	325	19	strong	strong	ADJ
ajebi-4944	325	20	positive	positive	ADJ
ajebi-4944	325	21	linear	linear	NOUN
ajebi-4944	325	22	relationship	relationship	NOUN
ajebi-4944	325	23	.	.	PUNCT
ajebi-4944	326	1	this	this	DET
ajebi-4944	326	2	relationship	relationship	NOUN
ajebi-4944	326	3	is	be	AUX
ajebi-4944	326	4	quantified	quantify	VERB
ajebi-4944	326	5	by	by	ADP
ajebi-4944	326	6	a	a	DET
ajebi-4944	326	7	pearson	pearson	NOUN
ajebi-4944	326	8	correlation	correlation	NOUN
ajebi-4944	326	9	coefficient	coefficient	NOUN
ajebi-4944	326	10	of	of	ADP
ajebi-4944	326	11	r	r	NOUN
ajebi-4944	326	12	=	=	SYM
ajebi-4944	326	13	0.81	0.81	NUM
ajebi-4944	326	14	,	,	PUNCT
ajebi-4944	326	15	which	which	PRON
ajebi-4944	326	16	suggests	suggest	VERB
ajebi-4944	326	17	that	that	SCONJ
ajebi-4944	326	18	higher	high	ADJ
ajebi-4944	326	19	levels	level	NOUN
ajebi-4944	326	20	of	of	ADP
ajebi-4944	326	21	perceived	perceive	VERB
ajebi-4944	326	22	gamification	gamification	NOUN
ajebi-4944	326	23	intensity	intensity	NOUN
ajebi-4944	326	24	are	be	AUX
ajebi-4944	326	25	strongly	strongly	ADV
ajebi-4944	326	26	associated	associate	VERB
ajebi-4944	326	27	with	with	ADP
ajebi-4944	326	28	increased	increase	VERB
ajebi-4944	326	29	brand	brand	NOUN
ajebi-4944	326	30	loyalty	loyalty	NOUN
ajebi-4944	326	31	.	.	PUNCT
ajebi-4944	327	1	in	in	ADP
ajebi-4944	327	2	essence	essence	NOUN
ajebi-4944	327	3	,	,	PUNCT
ajebi-4944	327	4	respondents	respondent	NOUN
ajebi-4944	327	5	who	who	PRON
ajebi-4944	327	6	engage	engage	VERB
ajebi-4944	327	7	more	more	ADV
ajebi-4944	327	8	deeply	deeply	ADV
ajebi-4944	327	9	with	with	ADP
ajebi-4944	327	10	gamified	gamifie	VERB
ajebi-4944	327	11	brand	brand	NOUN
ajebi-4944	327	12	experiences	experience	NOUN
ajebi-4944	327	13	tend	tend	VERB
ajebi-4944	327	14	to	to	PART
ajebi-4944	327	15	show	show	VERB
ajebi-4944	327	16	stronger	strong	ADJ
ajebi-4944	327	17	loyalty	loyalty	NOUN
ajebi-4944	327	18	behaviors	behavior	NOUN
ajebi-4944	327	19	,	,	PUNCT
ajebi-4944	327	20	including	include	VERB
ajebi-4944	327	21	repurchase	repurchase	VERB
ajebi-4944	327	22	intentions	intention	NOUN
ajebi-4944	327	23	and	and	CCONJ
ajebi-4944	327	24	brand	brand	NOUN
ajebi-4944	327	25	advocacy	advocacy	NOUN
ajebi-4944	327	26	.	.	PUNCT
ajebi-4944	328	1	discussion	discussion	NOUN
ajebi-4944	328	2	this	this	DET
ajebi-4944	328	3	study	study	NOUN
ajebi-4944	328	4	investigates	investigate	VERB
ajebi-4944	328	5	the	the	DET
ajebi-4944	328	6	correlation	correlation	NOUN
ajebi-4944	328	7	of	of	ADP
ajebi-4944	328	8	gamification	gamification	NOUN
ajebi-4944	328	9	intensity	intensity	NOUN
ajebi-4944	328	10	and	and	CCONJ
ajebi-4944	328	11	brand	brand	NOUN
ajebi-4944	328	12	loyalty	loyalty	NOUN
ajebi-4944	328	13	among	among	ADP
ajebi-4944	328	14	young	young	ADJ
ajebi-4944	328	15	adults	adult	NOUN
ajebi-4944	328	16	in	in	ADP
ajebi-4944	328	17	the	the	DET
ajebi-4944	328	18	philippines	philippine	NOUN
ajebi-4944	328	19	.	.	PUNCT
ajebi-4944	329	1	the	the	DET
ajebi-4944	329	2	discussion	discussion	NOUN
ajebi-4944	329	3	is	be	AUX
ajebi-4944	329	4	a	a	DET
ajebi-4944	329	5	detailed	detailed	ADJ
ajebi-4944	329	6	account	account	NOUN
ajebi-4944	329	7	of	of	ADP
ajebi-4944	329	8	the	the	DET
ajebi-4944	329	9	main	main	ADJ
ajebi-4944	329	10	findings	finding	NOUN
ajebi-4944	329	11	concerning	concern	VERB
ajebi-4944	329	12	their	their	PRON
ajebi-4944	329	13	relationship	relationship	NOUN
ajebi-4944	329	14	with	with	ADP
ajebi-4944	329	15	previous	previous	ADJ
ajebi-4944	329	16	research	research	NOUN
ajebi-4944	329	17	,	,	PUNCT
ajebi-4944	329	18	and	and	CCONJ
ajebi-4944	329	19	how	how	SCONJ
ajebi-4944	329	20	those	those	DET
ajebi-4944	329	21	findings	finding	NOUN
ajebi-4944	329	22	propose	propose	VERB
ajebi-4944	329	23	theory	theory	NOUN
ajebi-4944	329	24	and	and	CCONJ
ajebi-4944	329	25	practice	practice	NOUN
ajebi-4944	329	26	.	.	PUNCT
ajebi-4944	330	1	demographic	demographic	ADJ
ajebi-4944	330	2	factors	factor	NOUN
ajebi-4944	330	3	and	and	CCONJ
ajebi-4944	330	4	the	the	DET
ajebi-4944	330	5	gamification	gamification	NOUN
ajebi-4944	330	6	–	–	PUNCT
ajebi-4944	330	7	loyalty	loyalty	NOUN
ajebi-4944	330	8	link	link	NOUN
ajebi-4944	330	9	the	the	DET
ajebi-4944	330	10	results	result	NOUN
ajebi-4944	330	11	clearly	clearly	ADV
ajebi-4944	330	12	show	show	VERB
ajebi-4944	330	13	that	that	SCONJ
ajebi-4944	330	14	the	the	DET
ajebi-4944	330	15	overall	overall	ADJ
ajebi-4944	330	16	positive	positive	ADJ
ajebi-4944	330	17	correlation	correlation	NOUN
ajebi-4944	330	18	of	of	ADP
ajebi-4944	330	19	gamification	gamification	NOUN
ajebi-4944	330	20	intensity	intensity	NOUN
ajebi-4944	330	21	and	and	CCONJ
ajebi-4944	330	22	brand	brand	NOUN
ajebi-4944	330	23	loyalty	loyalty	NOUN
ajebi-4944	330	24	is	be	AUX
ajebi-4944	330	25	held	hold	VERB
ajebi-4944	330	26	broadly	broadly	ADV
ajebi-4944	330	27	with	with	ADP
ajebi-4944	330	28	respect	respect	NOUN
ajebi-4944	330	29	to	to	ADP
ajebi-4944	330	30	the	the	DET
ajebi-4944	330	31	different	different	ADJ
ajebi-4944	330	32	categories	category	NOUN
ajebi-4944	330	33	of	of	ADP
ajebi-4944	330	34	young	young	ADJ
ajebi-4944	330	35	adults	adult	NOUN
ajebi-4944	330	36	examined	examine	VERB
ajebi-4944	330	37	.	.	PUNCT
ajebi-4944	331	1	the	the	DET
ajebi-4944	331	2	sample	sample	NOUN
ajebi-4944	331	3	respondents	respondent	NOUN
ajebi-4944	331	4	were	be	AUX
ajebi-4944	331	5	mostly	mostly	ADV
ajebi-4944	331	6	male	male	ADJ
ajebi-4944	331	7	(	(	PUNCT
ajebi-4944	331	8	68.2	68.2	NUM
ajebi-4944	331	9	%	%	NOUN
ajebi-4944	331	10	male	male	NOUN
ajebi-4944	331	11	,	,	PUNCT
ajebi-4944	331	12	whereas	whereas	SCONJ
ajebi-4944	331	13	30.8	30.8	NUM
ajebi-4944	331	14	%	%	NOUN
ajebi-4944	331	15	female	female	NOUN
ajebi-4944	331	16	)	)	PUNCT
ajebi-4944	331	17	,	,	PUNCT
ajebi-4944	331	18	yet	yet	CCONJ
ajebi-4944	331	19	both	both	DET
ajebi-4944	331	20	genders	gender	NOUN
ajebi-4944	331	21	reported	report	VERB
ajebi-4944	331	22	relatively	relatively	ADV
ajebi-4944	331	23	equal	equal	ADJ
ajebi-4944	331	24	rates	rate	NOUN
ajebi-4944	331	25	of	of	ADP
ajebi-4944	331	26	engaging	engage	VERB
ajebi-4944	331	27	in	in	ADP
ajebi-4944	331	28	gamified	gamifie	VERB
ajebi-4944	331	29	brand	brand	NOUN
ajebi-4944	331	30	experiences	experience	NOUN
ajebi-4944	331	31	and	and	CCONJ
ajebi-4944	331	32	showing	show	VERB
ajebi-4944	331	33	loyalty	loyalty	NOUN
ajebi-4944	331	34	to	to	ADP
ajebi-4944	331	35	brands	brand	NOUN
ajebi-4944	331	36	.	.	PUNCT
ajebi-4944	332	1	this	this	PRON
ajebi-4944	332	2	indicates	indicate	VERB
ajebi-4944	332	3	that	that	SCONJ
ajebi-4944	332	4	gender	gender	NOUN
ajebi-4944	332	5	did	do	AUX
ajebi-4944	332	6	not	not	PART
ajebi-4944	332	7	have	have	VERB
ajebi-4944	332	8	a	a	DET
ajebi-4944	332	9	significant	significant	ADJ
ajebi-4944	332	10	moderating	moderate	VERB
ajebi-4944	332	11	effect	effect	NOUN
ajebi-4944	332	12	on	on	ADP
ajebi-4944	332	13	the	the	DET
ajebi-4944	332	14	gamification	gamification	NOUN
ajebi-4944	332	15	-	-	PUNCT
ajebi-4944	332	16	loyalty	loyalty	NOUN
ajebi-4944	332	17	relationship	relationship	NOUN
ajebi-4944	332	18	in	in	ADP
ajebi-4944	332	19	our	our	PRON
ajebi-4944	332	20	sample	sample	NOUN
ajebi-4944	332	21	.	.	PUNCT
ajebi-4944	333	1	likewise	likewise	ADV
ajebi-4944	333	2	,	,	PUNCT
ajebi-4944	333	3	even	even	ADV
ajebi-4944	333	4	though	though	SCONJ
ajebi-4944	333	5	the	the	DET
ajebi-4944	333	6	age	age	NOUN
ajebi-4944	333	7	range	range	NOUN
ajebi-4944	333	8	was	be	AUX
ajebi-4944	333	9	from	from	ADP
ajebi-4944	333	10	18	18	NUM
ajebi-4944	333	11	to	to	PART
ajebi-4944	333	12	35	35	NUM
ajebi-4944	333	13	,	,	PUNCT
ajebi-4944	333	14	the	the	DET
ajebi-4944	333	15	majority	majority	NOUN
ajebi-4944	333	16	of	of	ADP
ajebi-4944	333	17	participants	participant	NOUN
ajebi-4944	333	18	were	be	AUX
ajebi-4944	333	19	gen	gen	PROPN
ajebi-4944	333	20	z	z	PROPN
ajebi-4944	333	21	(	(	PUNCT
ajebi-4944	333	22	60.2	60.2	NUM
ajebi-4944	333	23	%	%	NOUN
ajebi-4944	333	24	were	be	AUX
ajebi-4944	333	25	from	from	ADP
ajebi-4944	333	26	18	18	NUM
ajebi-4944	333	27	to	to	PART
ajebi-4944	333	28	22	22	NUM
ajebi-4944	333	29	years	year	NOUN
ajebi-4944	333	30	of	of	ADP
ajebi-4944	333	31	age	age	NOUN
ajebi-4944	333	32	)	)	PUNCT
ajebi-4944	333	33	.	.	PUNCT
ajebi-4944	334	1	these	these	DET
ajebi-4944	334	2	younger	young	ADJ
ajebi-4944	334	3	adults	adult	NOUN
ajebi-4944	334	4	,	,	PUNCT
ajebi-4944	334	5	who	who	PRON
ajebi-4944	334	6	were	be	AUX
ajebi-4944	334	7	born	bear	VERB
ajebi-4944	334	8	into	into	ADP
ajebi-4944	334	9	the	the	DET
ajebi-4944	334	10	digital	digital	ADJ
ajebi-4944	334	11	era	era	NOUN
ajebi-4944	334	12	,	,	PUNCT
ajebi-4944	334	13	were	be	AUX
ajebi-4944	334	14	the	the	DET
ajebi-4944	334	15	most	most	ADV
ajebi-4944	334	16	active	active	ADJ
ajebi-4944	334	17	in	in	ADP
ajebi-4944	334	18	gamifying	gamifye	VERB
ajebi-4944	334	19	apps	app	NOUN
ajebi-4944	334	20	but	but	CCONJ
ajebi-4944	334	21	,	,	PUNCT
ajebi-4944	334	22	importantly	importantly	ADV
ajebi-4944	334	23	,	,	PUNCT
ajebi-4944	334	24	the	the	DET
ajebi-4944	334	25	small	small	ADJ
ajebi-4944	334	26	group	group	NOUN
ajebi-4944	334	27	of	of	ADP
ajebi-4944	334	28	older	old	ADJ
ajebi-4944	334	29	people	people	NOUN
ajebi-4944	334	30	(	(	PUNCT
ajebi-4944	334	31	the	the	DET
ajebi-4944	334	32	case	case	NOUN
ajebi-4944	334	33	of	of	ADP
ajebi-4944	334	34	millennials	millennial	NOUN
ajebi-4944	334	35	)	)	PUNCT
ajebi-4944	334	36	also	also	ADV
ajebi-4944	334	37	reacted	react	VERB
ajebi-4944	334	38	positively	positively	ADV
ajebi-4944	334	39	.	.	PUNCT
ajebi-4944	335	1	age	age	NOUN
ajebi-4944	335	2	subgroups	subgroup	NOUN
ajebi-4944	335	3	did	do	AUX
ajebi-4944	335	4	not	not	PART
ajebi-4944	335	5	differ	differ	VERB
ajebi-4944	335	6	much	much	ADV
ajebi-4944	335	7	with	with	ADP
ajebi-4944	335	8	respect	respect	NOUN
ajebi-4944	335	9	to	to	ADP
ajebi-4944	335	10	the	the	DET
ajebi-4944	335	11	correlation	correlation	NOUN
ajebi-4944	335	12	’s	’s	PART
ajebi-4944	335	13	strength	strength	NOUN
ajebi-4944	335	14	,	,	PUNCT
ajebi-4944	335	15	which	which	PRON
ajebi-4944	335	16	indicates	indicate	VERB
ajebi-4944	335	17	that	that	SCONJ
ajebi-4944	335	18	the	the	DET
ajebi-4944	335	19	impact	impact	NOUN
ajebi-4944	335	20	of	of	ADP
ajebi-4944	335	21	gamification	gamification	NOUN
ajebi-4944	335	22	intensity	intensity	NOUN
ajebi-4944	335	23	on	on	ADP
ajebi-4944	335	24	loyalty	loyalty	NOUN
ajebi-4944	335	25	is	be	AUX
ajebi-4944	335	26	persistently	persistently	ADV
ajebi-4944	335	27	positive	positive	ADJ
ajebi-4944	335	28	for	for	ADP
ajebi-4944	335	29	both	both	CCONJ
ajebi-4944	335	30	gen	gen	PROPN
ajebi-4944	335	31	z	z	NOUN
ajebi-4944	335	32	and	and	CCONJ
ajebi-4944	335	33	younger	young	ADJ
ajebi-4944	335	34	millennials	millennial	NOUN
ajebi-4944	335	35	.	.	PUNCT
ajebi-4944	336	1	this	this	DET
ajebi-4944	336	2	identical	identical	ADJ
ajebi-4944	336	3	pattern	pattern	NOUN
ajebi-4944	336	4	of	of	ADP
ajebi-4944	336	5	results	result	NOUN
ajebi-4944	336	6	conforms	conform	VERB
ajebi-4944	336	7	to	to	ADP
ajebi-4944	336	8	the	the	DET
ajebi-4944	336	9	observation	observation	NOUN
ajebi-4944	336	10	that	that	SCONJ
ajebi-4944	336	11	both	both	DET
ajebi-4944	336	12	generations	generation	NOUN
ajebi-4944	336	13	are	be	AUX
ajebi-4944	336	14	very	very	ADV
ajebi-4944	336	15	digital	digital	ADJ
ajebi-4944	336	16	natives	native	NOUN
ajebi-4944	336	17	.	.	PUNCT
ajebi-4944	337	1	gen	gen	PROPN
ajebi-4944	337	2	z	z	PROPN
ajebi-4944	337	3	,	,	PUNCT
ajebi-4944	337	4	in	in	ADP
ajebi-4944	337	5	particular	particular	ADJ
ajebi-4944	337	6	,	,	PUNCT
ajebi-4944	337	7	is	be	AUX
ajebi-4944	337	8	a	a	DET
ajebi-4944	337	9	strong	strong	ADJ
ajebi-4944	337	10	advocate	advocate	NOUN
ajebi-4944	337	11	of	of	ADP
ajebi-4944	337	12	interactive	interactive	ADJ
ajebi-4944	337	13	content	content	NOUN
ajebi-4944	337	14	and	and	CCONJ
ajebi-4944	337	15	instantaneous	instantaneous	ADJ
ajebi-4944	337	16	applications	application	NOUN
ajebi-4944	337	17	on	on	ADP
ajebi-4944	337	18	digital	digital	ADJ
ajebi-4944	337	19	platforms	platform	NOUN
ajebi-4944	337	20	.	.	PUNCT
ajebi-4944	338	1	the	the	DET
ajebi-4944	338	2	urban	urban	ADJ
ajebi-4944	338	3	-	-	PUNCT
ajebi-4944	338	4	centric	centric	ADJ
ajebi-4944	338	5	sample	sample	NOUN
ajebi-4944	338	6	(	(	PUNCT
ajebi-4944	338	7	93.5	93.5	NUM
ajebi-4944	338	8	%	%	NOUN
ajebi-4944	338	9	from	from	ADP
ajebi-4944	338	10	metro	metro	PROPN
ajebi-4944	338	11	manila	manila	PROPN
ajebi-4944	338	12	)	)	PUNCT
ajebi-4944	338	13	further	far	ADV
ajebi-4944	338	14	clarifies	clarify	VERB
ajebi-4944	338	15	the	the	DET
ajebi-4944	338	16	scope	scope	NOUN
ajebi-4944	338	17	of	of	ADP
ajebi-4944	338	18	this	this	DET
ajebi-4944	338	19	finding	finding	NOUN
ajebi-4944	338	20	–	–	PUNCT
ajebi-4944	338	21	in	in	ADP
ajebi-4944	338	22	the	the	DET
ajebi-4944	338	23	highly	highly	ADV
ajebi-4944	338	24	connected	connected	ADJ
ajebi-4944	338	25	metropolitan	metropolitan	ADJ
ajebi-4944	338	26	areas	area	NOUN
ajebi-4944	338	27	of	of	ADP
ajebi-4944	338	28	the	the	DET
ajebi-4944	338	29	philippines	philippine	NOUN
ajebi-4944	338	30	,	,	PUNCT
ajebi-4944	338	31	the	the	DET
ajebi-4944	338	32	use	use	NOUN
ajebi-4944	338	33	of	of	ADP
ajebi-4944	338	34	gamified	gamifie	VERB
ajebi-4944	338	35	brand	brand	NOUN
ajebi-4944	338	36	applications	application	NOUN
ajebi-4944	338	37	pa	pa	PROPN
ajebi-4944	338	38	ge	ge	PROPN
ajebi-4944	338	39	15	15	NUM
ajebi-4944	338	40	0	0	NUM
ajebi-4944	338	41	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	338	42	am	am	NOUN
ajebi-4944	338	43	.	.	PUNCT
ajebi-4944	339	1	j.	j.	PROPN
ajebi-4944	339	2	econ	econ	PROPN
ajebi-4944	339	3	.	.	PUNCT
ajebi-4944	339	4	bus	bus	PROPN
ajebi-4944	339	5	.	.	PUNCT
ajebi-4944	340	1	innov	innov	PROPN
ajebi-4944	340	2	.	.	PUNCT
ajebi-4944	341	1	4(2	4(2	NUM
ajebi-4944	341	2	)	)	PUNCT
ajebi-4944	341	3	139	139	NUM
ajebi-4944	341	4	-	-	SYM
ajebi-4944	341	5	156	156	NUM
ajebi-4944	341	6	,	,	PUNCT
ajebi-4944	341	7	2025	2025	NUM
ajebi-4944	341	8	is	be	AUX
ajebi-4944	341	9	commonplace	commonplace	ADJ
ajebi-4944	341	10	,	,	PUNCT
ajebi-4944	341	11	which	which	PRON
ajebi-4944	341	12	is	be	AUX
ajebi-4944	341	13	why	why	SCONJ
ajebi-4944	341	14	young	young	ADJ
ajebi-4944	341	15	consumers	consumer	NOUN
ajebi-4944	341	16	from	from	ADP
ajebi-4944	341	17	all	all	DET
ajebi-4944	341	18	walks	walk	NOUN
ajebi-4944	341	19	of	of	ADP
ajebi-4944	341	20	life	life	NOUN
ajebi-4944	341	21	seem	seem	VERB
ajebi-4944	341	22	to	to	PART
ajebi-4944	341	23	be	be	AUX
ajebi-4944	341	24	accepting	accept	VERB
ajebi-4944	341	25	these	these	DET
ajebi-4944	341	26	apps	app	NOUN
ajebi-4944	341	27	in	in	ADP
ajebi-4944	341	28	equal	equal	ADJ
ajebi-4944	341	29	measure	measure	NOUN
ajebi-4944	341	30	.	.	PUNCT
ajebi-4944	342	1	even	even	ADV
ajebi-4944	342	2	sectors	sector	NOUN
ajebi-4944	342	3	like	like	ADP
ajebi-4944	342	4	students	student	NOUN
ajebi-4944	342	5	versus	versus	ADP
ajebi-4944	342	6	the	the	DET
ajebi-4944	342	7	full	full	ADJ
ajebi-4944	342	8	-	-	PUNCT
ajebi-4944	342	9	time	time	NOUN
ajebi-4944	342	10	employee	employee	NOUN
ajebi-4944	342	11	(	(	PUNCT
ajebi-4944	342	12	who	who	PRON
ajebi-4944	342	13	comprised	comprise	VERB
ajebi-4944	342	14	63.2	63.2	NUM
ajebi-4944	342	15	%	%	NOUN
ajebi-4944	342	16	and	and	CCONJ
ajebi-4944	342	17	15.4	15.4	NUM
ajebi-4944	342	18	%	%	NOUN
ajebi-4944	342	19	of	of	ADP
ajebi-4944	342	20	the	the	DET
ajebi-4944	342	21	sample	sample	NOUN
ajebi-4944	342	22	,	,	PUNCT
ajebi-4944	342	23	respectively	respectively	ADV
ajebi-4944	342	24	)	)	PUNCT
ajebi-4944	342	25	did	do	AUX
ajebi-4944	342	26	not	not	PART
ajebi-4944	342	27	show	show	VERB
ajebi-4944	342	28	divergent	divergent	ADJ
ajebi-4944	342	29	outcomes	outcome	NOUN
ajebi-4944	342	30	in	in	ADP
ajebi-4944	342	31	terms	term	NOUN
ajebi-4944	342	32	of	of	ADP
ajebi-4944	342	33	loyalty	loyalty	NOUN
ajebi-4944	342	34	;	;	PUNCT
ajebi-4944	342	35	the	the	DET
ajebi-4944	342	36	strong	strong	ADJ
ajebi-4944	342	37	gamification	gamification	NOUN
ajebi-4944	342	38	–	–	PUNCT
ajebi-4944	342	39	loyalty	loyalty	NOUN
ajebi-4944	342	40	link	link	NOUN
ajebi-4944	342	41	was	be	AUX
ajebi-4944	342	42	sustained	sustain	VERB
ajebi-4944	342	43	regardless	regardless	ADV
ajebi-4944	342	44	of	of	ADP
ajebi-4944	342	45	occupation	occupation	NOUN
ajebi-4944	342	46	or	or	CCONJ
ajebi-4944	342	47	industry	industry	NOUN
ajebi-4944	342	48	.	.	PUNCT
ajebi-4944	343	1	to	to	PART
ajebi-4944	343	2	sum	sum	VERB
ajebi-4944	343	3	up	up	ADP
ajebi-4944	343	4	,	,	PUNCT
ajebi-4944	343	5	our	our	PRON
ajebi-4944	343	6	data	datum	NOUN
ajebi-4944	343	7	imply	imply	VERB
ajebi-4944	343	8	that	that	SCONJ
ajebi-4944	343	9	in	in	ADP
ajebi-4944	343	10	this	this	DET
ajebi-4944	343	11	young	young	ADJ
ajebi-4944	343	12	filipino	filipino	ADJ
ajebi-4944	343	13	population	population	NOUN
ajebi-4944	343	14	,	,	PUNCT
ajebi-4944	343	15	the	the	DET
ajebi-4944	343	16	demographic	demographic	ADJ
ajebi-4944	343	17	factors	factor	NOUN
ajebi-4944	343	18	(	(	PUNCT
ajebi-4944	343	19	gender	gender	NOUN
ajebi-4944	343	20	,	,	PUNCT
ajebi-4944	343	21	age	age	NOUN
ajebi-4944	343	22	,	,	PUNCT
ajebi-4944	343	23	location	location	NOUN
ajebi-4944	343	24	,	,	PUNCT
ajebi-4944	343	25	and	and	CCONJ
ajebi-4944	343	26	status	status	NOUN
ajebi-4944	343	27	)	)	PUNCT
ajebi-4944	343	28	have	have	VERB
ajebi-4944	343	29	no	no	DET
ajebi-4944	343	30	significant	significant	ADJ
ajebi-4944	343	31	effect	effect	NOUN
ajebi-4944	343	32	on	on	ADP
ajebi-4944	343	33	the	the	DET
ajebi-4944	343	34	positive	positive	ADJ
ajebi-4944	343	35	influence	influence	NOUN
ajebi-4944	343	36	of	of	ADP
ajebi-4944	343	37	gamification	gamification	NOUN
ajebi-4944	343	38	on	on	ADP
ajebi-4944	343	39	the	the	DET
ajebi-4944	343	40	brand	brand	NOUN
ajebi-4944	343	41	’s	’s	PART
ajebi-4944	343	42	loyalty	loyalty	NOUN
ajebi-4944	343	43	.	.	PUNCT
ajebi-4944	344	1	this	this	DET
ajebi-4944	344	2	broad	broad	ADJ
ajebi-4944	344	3	appeal	appeal	NOUN
ajebi-4944	344	4	strongly	strongly	ADV
ajebi-4944	344	5	hints	hint	VERB
ajebi-4944	344	6	that	that	SCONJ
ajebi-4944	344	7	gamified	gamifie	VERB
ajebi-4944	344	8	experiences	experience	NOUN
ajebi-4944	344	9	created	create	VERB
ajebi-4944	344	10	correctly	correctly	ADV
ajebi-4944	344	11	have	have	VERB
ajebi-4944	344	12	the	the	DET
ajebi-4944	344	13	potential	potential	NOUN
ajebi-4944	344	14	to	to	PART
ajebi-4944	344	15	hook	hook	VERB
ajebi-4944	344	16	a	a	DET
ajebi-4944	344	17	large	large	ADJ
ajebi-4944	344	18	section	section	NOUN
ajebi-4944	344	19	of	of	ADP
ajebi-4944	344	20	young	young	ADJ
ajebi-4944	344	21	target	target	NOUN
ajebi-4944	344	22	groups	group	NOUN
ajebi-4944	344	23	,	,	PUNCT
ajebi-4944	344	24	a	a	DET
ajebi-4944	344	25	notion	notion	NOUN
ajebi-4944	344	26	that	that	PRON
ajebi-4944	344	27	is	be	AUX
ajebi-4944	344	28	consistent	consistent	ADJ
ajebi-4944	344	29	with	with	ADP
ajebi-4944	344	30	previous	previous	ADJ
ajebi-4944	344	31	research	research	NOUN
ajebi-4944	344	32	that	that	PRON
ajebi-4944	344	33	found	find	VERB
ajebi-4944	344	34	gamification	gamification	NOUN
ajebi-4944	344	35	to	to	PART
ajebi-4944	344	36	be	be	AUX
ajebi-4944	344	37	efficient	efficient	ADJ
ajebi-4944	344	38	across	across	ADP
ajebi-4944	344	39	different	different	ADJ
ajebi-4944	344	40	user	user	NOUN
ajebi-4944	344	41	groups	group	NOUN
ajebi-4944	344	42	.	.	PUNCT
ajebi-4944	345	1	it	it	PRON
ajebi-4944	345	2	is	be	AUX
ajebi-4944	345	3	worth	worth	ADJ
ajebi-4944	345	4	mentioning	mention	VERB
ajebi-4944	345	5	that	that	SCONJ
ajebi-4944	345	6	the	the	DET
ajebi-4944	345	7	high	high	ADJ
ajebi-4944	345	8	baseline	baseline	NOUN
ajebi-4944	345	9	engagement	engagement	NOUN
ajebi-4944	345	10	with	with	ADP
ajebi-4944	345	11	gamified	gamifie	VERB
ajebi-4944	345	12	content	content	NOUN
ajebi-4944	345	13	across	across	ADP
ajebi-4944	345	14	the	the	DET
ajebi-4944	345	15	sample	sample	NOUN
ajebi-4944	345	16	may	may	AUX
ajebi-4944	345	17	reflect	reflect	VERB
ajebi-4944	345	18	the	the	DET
ajebi-4944	345	19	culture	culture	NOUN
ajebi-4944	345	20	of	of	ADP
ajebi-4944	345	21	digital	digital	ADJ
ajebi-4944	345	22	devices	device	NOUN
ajebi-4944	345	23	in	in	ADP
ajebi-4944	345	24	the	the	DET
ajebi-4944	345	25	philippines	philippine	NOUN
ajebi-4944	345	26	,	,	PUNCT
ajebi-4944	345	27	especially	especially	ADV
ajebi-4944	345	28	the	the	DET
ajebi-4944	345	29	always	always	ADV
ajebi-4944	345	30	-	-	PUNCT
ajebi-4944	345	31	active	active	ADJ
ajebi-4944	345	32	of	of	ADP
ajebi-4944	345	33	social	social	ADJ
ajebi-4944	345	34	media	medium	NOUN
ajebi-4944	345	35	,	,	PUNCT
ajebi-4944	345	36	and	and	CCONJ
ajebi-4944	345	37	the	the	DET
ajebi-4944	345	38	wide	wide	ADJ
ajebi-4944	345	39	use	use	NOUN
ajebi-4944	345	40	of	of	ADP
ajebi-4944	345	41	apps	app	NOUN
ajebi-4944	345	42	.	.	PUNCT
ajebi-4944	346	1	over	over	ADP
ajebi-4944	346	2	93	93	NUM
ajebi-4944	346	3	%	%	NOUN
ajebi-4944	346	4	of	of	ADP
ajebi-4944	346	5	respondents	respondent	NOUN
ajebi-4944	346	6	participate	participate	VERB
ajebi-4944	346	7	in	in	ADP
ajebi-4944	346	8	gamified	gamified	ADJ
ajebi-4944	346	9	brand	brand	NOUN
ajebi-4944	346	10	activities	activity	NOUN
ajebi-4944	346	11	sometimes	sometimes	ADV
ajebi-4944	346	12	or	or	CCONJ
ajebi-4944	346	13	even	even	ADV
ajebi-4944	346	14	all	all	DET
ajebi-4944	346	15	the	the	DET
ajebi-4944	346	16	time	time	NOUN
ajebi-4944	346	17	(	(	PUNCT
ajebi-4944	346	18	58.2	58.2	NUM
ajebi-4944	346	19	%	%	NOUN
ajebi-4944	346	20	“	"	PUNCT
ajebi-4944	346	21	always	always	ADV
ajebi-4944	346	22	,	,	PUNCT
ajebi-4944	346	23	”	"	PUNCT
ajebi-4944	346	24	24.4	24.4	NUM
ajebi-4944	346	25	%	%	NOUN
ajebi-4944	346	26	“	"	PUNCT
ajebi-4944	346	27	often	often	ADV
ajebi-4944	346	28	”	"	PUNCT
ajebi-4944	346	29	)	)	PUNCT
ajebi-4944	346	30	,	,	PUNCT
ajebi-4944	346	31	which	which	PRON
ajebi-4944	346	32	leads	lead	VERB
ajebi-4944	346	33	us	we	PRON
ajebi-4944	346	34	to	to	ADP
ajebi-4944	346	35	the	the	DET
ajebi-4944	346	36	conclusion	conclusion	NOUN
ajebi-4944	346	37	that	that	SCONJ
ajebi-4944	346	38	the	the	DET
ajebi-4944	346	39	youngsters	youngster	NOUN
ajebi-4944	346	40	regard	regard	VERB
ajebi-4944	346	41	these	these	DET
ajebi-4944	346	42	interactive	interactive	ADJ
ajebi-4944	346	43	brand	brand	NOUN
ajebi-4944	346	44	promotions	promotion	NOUN
ajebi-4944	346	45	as	as	ADP
ajebi-4944	346	46	an	an	DET
ajebi-4944	346	47	ordinary	ordinary	ADJ
ajebi-4944	346	48	part	part	NOUN
ajebi-4944	346	49	of	of	ADP
ajebi-4944	346	50	their	their	PRON
ajebi-4944	346	51	day	day	NOUN
ajebi-4944	346	52	-	-	PUNCT
ajebi-4944	346	53	to	to	ADP
ajebi-4944	346	54	-	-	PUNCT
ajebi-4944	346	55	day	day	NOUN
ajebi-4944	346	56	life	life	NOUN
ajebi-4944	346	57	.	.	PUNCT
ajebi-4944	347	1	this	this	DET
ajebi-4944	347	2	widespread	widespread	ADJ
ajebi-4944	347	3	exposure	exposure	NOUN
ajebi-4944	347	4	has	have	AUX
ajebi-4944	347	5	made	make	VERB
ajebi-4944	347	6	it	it	PRON
ajebi-4944	347	7	possible	possible	ADJ
ajebi-4944	347	8	for	for	ADP
ajebi-4944	347	9	both	both	CCONJ
ajebi-4944	347	10	men	man	NOUN
ajebi-4944	347	11	and	and	CCONJ
ajebi-4944	347	12	women	woman	NOUN
ajebi-4944	347	13	,	,	PUNCT
ajebi-4944	347	14	and	and	CCONJ
ajebi-4944	347	15	both	both	DET
ajebi-4944	347	16	gen	gen	PROPN
ajebi-4944	347	17	z	z	NOUN
ajebi-4944	347	18	,	,	PUNCT
ajebi-4944	347	19	and	and	CCONJ
ajebi-4944	347	20	younger	young	ADJ
ajebi-4944	347	21	millennials	millennial	NOUN
ajebi-4944	347	22	,	,	PUNCT
ajebi-4944	347	23	to	to	PART
ajebi-4944	347	24	be	be	AUX
ajebi-4944	347	25	susceptible	susceptible	ADJ
ajebi-4944	347	26	to	to	ADP
ajebi-4944	347	27	gamification	gamification	NOUN
ajebi-4944	347	28	influences	influence	NOUN
ajebi-4944	347	29	.	.	PUNCT
ajebi-4944	348	1	the	the	DET
ajebi-4944	348	2	fact	fact	NOUN
ajebi-4944	348	3	that	that	SCONJ
ajebi-4944	348	4	there	there	PRON
ajebi-4944	348	5	were	be	VERB
ajebi-4944	348	6	no	no	DET
ajebi-4944	348	7	significant	significant	ADJ
ajebi-4944	348	8	demographic	demographic	ADJ
ajebi-4944	348	9	differences	difference	NOUN
ajebi-4944	348	10	in	in	ADP
ajebi-4944	348	11	the	the	DET
ajebi-4944	348	12	loyalty	loyalty	NOUN
ajebi-4944	348	13	outcomes	outcome	NOUN
ajebi-4944	348	14	perfectly	perfectly	ADV
ajebi-4944	348	15	fits	fit	VERB
ajebi-4944	348	16	the	the	DET
ajebi-4944	348	17	notion	notion	NOUN
ajebi-4944	348	18	that	that	SCONJ
ajebi-4944	348	19	younger	young	ADJ
ajebi-4944	348	20	filipino	filipino	ADJ
ajebi-4944	348	21	consumers	consumer	NOUN
ajebi-4944	348	22	collectively	collectively	ADV
ajebi-4944	348	23	are	be	AUX
ajebi-4944	348	24	very	very	ADV
ajebi-4944	348	25	well	well	ADV
ajebi-4944	348	26	inclined	inclined	ADJ
ajebi-4944	348	27	towards	towards	ADP
ajebi-4944	348	28	using	use	VERB
ajebi-4944	348	29	interactive	interactive	ADJ
ajebi-4944	348	30	platforms	platform	NOUN
ajebi-4944	348	31	.	.	PUNCT
ajebi-4944	349	1	as	as	ADP
ajebi-4944	349	2	digital	digital	ADJ
ajebi-4944	349	3	natives	native	NOUN
ajebi-4944	349	4	,	,	PUNCT
ajebi-4944	349	5	they	they	PRON
ajebi-4944	349	6	are	be	AUX
ajebi-4944	349	7	more	more	ADV
ajebi-4944	349	8	selective	selective	ADJ
ajebi-4944	349	9	in	in	ADP
ajebi-4944	349	10	their	their	PRON
ajebi-4944	349	11	choice	choice	NOUN
ajebi-4944	349	12	of	of	ADP
ajebi-4944	349	13	brands	brand	NOUN
ajebi-4944	349	14	by	by	ADP
ajebi-4944	349	15	concentrating	concentrate	VERB
ajebi-4944	349	16	on	on	ADP
ajebi-4944	349	17	experiential	experiential	ADJ
ajebi-4944	349	18	and	and	CCONJ
ajebi-4944	349	19	enjoyable	enjoyable	ADJ
ajebi-4944	349	20	brand	brand	NOUN
ajebi-4944	349	21	interactions	interaction	NOUN
ajebi-4944	349	22	as	as	SCONJ
ajebi-4944	349	23	compared	compare	VERB
ajebi-4944	349	24	to	to	ADP
ajebi-4944	349	25	just	just	ADV
ajebi-4944	349	26	simple	simple	ADJ
ajebi-4944	349	27	reading	reading	NOUN
ajebi-4944	349	28	,	,	PUNCT
ajebi-4944	349	29	a	a	DET
ajebi-4944	349	30	trend	trend	NOUN
ajebi-4944	349	31	that	that	PRON
ajebi-4944	349	32	is	be	AUX
ajebi-4944	349	33	seen	see	VERB
ajebi-4944	349	34	in	in	ADP
ajebi-4944	349	35	both	both	DET
ajebi-4944	349	36	gender	gender	NOUN
ajebi-4944	349	37	differences	difference	NOUN
ajebi-4944	349	38	and	and	CCONJ
ajebi-4944	349	39	across	across	ADP
ajebi-4944	349	40	age	age	NOUN
ajebi-4944	349	41	groups	group	NOUN
ajebi-4944	349	42	.	.	PUNCT
ajebi-4944	350	1	the	the	DET
ajebi-4944	350	2	positive	positive	ADJ
ajebi-4944	350	3	,	,	PUNCT
ajebi-4944	350	4	strong	strong	ADJ
ajebi-4944	350	5	correlations	correlation	NOUN
ajebi-4944	350	6	between	between	ADP
ajebi-4944	350	7	the	the	DET
ajebi-4944	350	8	gamification	gamification	NOUN
ajebi-4944	350	9	intensity	intensity	NOUN
ajebi-4944	350	10	and	and	CCONJ
ajebi-4944	350	11	the	the	DET
ajebi-4944	350	12	loyalty	loyalty	NOUN
ajebi-4944	350	13	is	be	AUX
ajebi-4944	350	14	thus	thus	ADV
ajebi-4944	350	15	a	a	DET
ajebi-4944	350	16	general	general	ADJ
ajebi-4944	350	17	factor	factor	NOUN
ajebi-4944	350	18	for	for	ADP
ajebi-4944	350	19	the	the	DET
ajebi-4944	350	20	urban	urban	ADJ
ajebi-4944	350	21	demographic	demographic	ADJ
ajebi-4944	350	22	aged	aged	ADJ
ajebi-4944	350	23	18	18	NUM
ajebi-4944	350	24	-	-	SYM
ajebi-4944	350	25	35	35	NUM
ajebi-4944	350	26	years	year	NOUN
ajebi-4944	350	27	rather	rather	ADV
ajebi-4944	350	28	than	than	ADP
ajebi-4944	350	29	a	a	DET
ajebi-4944	350	30	special	special	ADJ
ajebi-4944	350	31	case	case	NOUN
ajebi-4944	350	32	situation	situation	NOUN
ajebi-4944	350	33	.	.	PUNCT
ajebi-4944	351	1	the	the	DET
ajebi-4944	351	2	factors	factor	NOUN
ajebi-4944	351	3	in	in	ADP
ajebi-4944	351	4	this	this	DET
ajebi-4944	351	5	study	study	NOUN
ajebi-4944	351	6	did	do	AUX
ajebi-4944	351	7	not	not	PART
ajebi-4944	351	8	offset	offset	VERB
ajebi-4944	351	9	or	or	CCONJ
ajebi-4944	351	10	elevate	elevate	VERB
ajebi-4944	351	11	the	the	DET
ajebi-4944	351	12	effects	effect	NOUN
ajebi-4944	351	13	;	;	PUNCT
ajebi-4944	351	14	what	what	PRON
ajebi-4944	351	15	they	they	PRON
ajebi-4944	351	16	did	do	AUX
ajebi-4944	351	17	was	be	AUX
ajebi-4944	351	18	instead	instead	ADV
ajebi-4944	351	19	a	a	DET
ajebi-4944	351	20	blanket	blanket	NOUN
ajebi-4944	351	21	good	good	ADJ
ajebi-4944	351	22	response	response	NOUN
ajebi-4944	351	23	to	to	ADP
ajebi-4944	351	24	gamification	gamification	NOUN
ajebi-4944	351	25	,	,	PUNCT
ajebi-4944	351	26	which	which	PRON
ajebi-4944	351	27	reflects	reflect	VERB
ajebi-4944	351	28	the	the	DET
ajebi-4944	351	29	crosscutting	crosscut	VERB
ajebi-4944	351	30	influence	influence	NOUN
ajebi-4944	351	31	of	of	ADP
ajebi-4944	351	32	digital	digital	ADJ
ajebi-4944	351	33	culture	culture	NOUN
ajebi-4944	351	34	shared	share	VERB
ajebi-4944	351	35	by	by	ADP
ajebi-4944	351	36	a	a	DET
ajebi-4944	351	37	community	community	NOUN
ajebi-4944	351	38	throughout	throughout	ADP
ajebi-4944	351	39	the	the	DET
ajebi-4944	351	40	philippines	philippine	NOUN
ajebi-4944	351	41	.	.	PUNCT
ajebi-4944	352	1	effectiveness	effectiveness	NOUN
ajebi-4944	352	2	of	of	ADP
ajebi-4944	352	3	specific	specific	ADJ
ajebi-4944	352	4	gamification	gamification	NOUN
ajebi-4944	352	5	features	feature	VERB
ajebi-4944	352	6	on	on	ADP
ajebi-4944	352	7	brand	brand	NOUN
ajebi-4944	352	8	loyalty	loyalty	NOUN
ajebi-4944	352	9	our	our	PRON
ajebi-4944	352	10	findings	finding	NOUN
ajebi-4944	352	11	highlight	highlight	VERB
ajebi-4944	352	12	that	that	SCONJ
ajebi-4944	352	13	certain	certain	ADJ
ajebi-4944	352	14	gamification	gamification	NOUN
ajebi-4944	352	15	features	feature	NOUN
ajebi-4944	352	16	are	be	AUX
ajebi-4944	352	17	much	much	ADV
ajebi-4944	352	18	more	more	ADV
ajebi-4944	352	19	effective	effective	ADJ
ajebi-4944	352	20	in	in	ADP
ajebi-4944	352	21	the	the	DET
ajebi-4944	352	22	engagement	engagement	NOUN
ajebi-4944	352	23	and	and	CCONJ
ajebi-4944	352	24	loyalty	loyalty	NOUN
ajebi-4944	352	25	of	of	ADP
ajebi-4944	352	26	young	young	ADJ
ajebi-4944	352	27	adults	adult	NOUN
ajebi-4944	352	28	.	.	PUNCT
ajebi-4944	353	1	particularly	particularly	ADV
ajebi-4944	353	2	,	,	PUNCT
ajebi-4944	353	3	the	the	DET
ajebi-4944	353	4	preference	preference	NOUN
ajebi-4944	353	5	was	be	AUX
ajebi-4944	353	6	mainly	mainly	ADV
ajebi-4944	353	7	for	for	ADP
ajebi-4944	353	8	simple	simple	ADJ
ajebi-4944	353	9	reward	reward	NOUN
ajebi-4944	353	10	-	-	PUNCT
ajebi-4944	353	11	based	base	VERB
ajebi-4944	353	12	mechanics	mechanic	NOUN
ajebi-4944	353	13	:	:	PUNCT
ajebi-4944	353	14	points	point	VERB
ajebi-4944	353	15	collection	collection	NOUN
ajebi-4944	353	16	was	be	AUX
ajebi-4944	353	17	the	the	DET
ajebi-4944	353	18	feature	feature	NOUN
ajebi-4944	353	19	that	that	PRON
ajebi-4944	353	20	the	the	DET
ajebi-4944	353	21	most	most	ADJ
ajebi-4944	353	22	users	user	NOUN
ajebi-4944	353	23	had	have	AUX
ajebi-4944	353	24	(	(	PUNCT
ajebi-4944	353	25	utilized	utilize	VERB
ajebi-4944	353	26	by	by	ADP
ajebi-4944	353	27	67.7	67.7	NUM
ajebi-4944	353	28	%	%	NOUN
ajebi-4944	353	29	of	of	ADP
ajebi-4944	353	30	respondents	respondent	NOUN
ajebi-4944	353	31	)	)	PUNCT
ajebi-4944	353	32	followed	follow	VERB
ajebi-4944	353	33	by	by	ADP
ajebi-4944	353	34	badges	badge	NOUN
ajebi-4944	353	35	/	/	SYM
ajebi-4944	353	36	achievements	achievement	NOUN
ajebi-4944	353	37	(	(	PUNCT
ajebi-4944	353	38	34.3	34.3	NUM
ajebi-4944	353	39	%	%	NOUN
ajebi-4944	353	40	)	)	PUNCT
ajebi-4944	353	41	and	and	CCONJ
ajebi-4944	353	42	“	"	PUNCT
ajebi-4944	353	43	spin	spin	VERB
ajebi-4944	353	44	-	-	PUNCT
ajebi-4944	353	45	the	the	DET
ajebi-4944	353	46	-	-	PUNCT
ajebi-4944	353	47	wheel	wheel	NOUN
ajebi-4944	353	48	”	"	PUNCT
ajebi-4944	353	49	luck	luck	NOUN
ajebi-4944	353	50	games	game	NOUN
ajebi-4944	353	51	(	(	PUNCT
ajebi-4944	353	52	29.4	29.4	NUM
ajebi-4944	353	53	%	%	NOUN
ajebi-4944	353	54	)	)	PUNCT
ajebi-4944	353	55	.	.	PUNCT
ajebi-4944	354	1	these	these	DET
ajebi-4944	354	2	most	most	ADV
ajebi-4944	354	3	used	use	VERB
ajebi-4944	354	4	elements	element	NOUN
ajebi-4944	354	5	have	have	VERB
ajebi-4944	354	6	a	a	DET
ajebi-4944	354	7	common	common	ADJ
ajebi-4944	354	8	feature	feature	NOUN
ajebi-4944	354	9	of	of	ADP
ajebi-4944	354	10	providing	provide	VERB
ajebi-4944	354	11	immediate	immediate	ADJ
ajebi-4944	354	12	rewards	reward	NOUN
ajebi-4944	354	13	,	,	PUNCT
ajebi-4944	354	14	or	or	CCONJ
ajebi-4944	354	15	tangible	tangible	ADJ
ajebi-4944	354	16	progress	progress	NOUN
ajebi-4944	354	17	,	,	PUNCT
ajebi-4944	354	18	which	which	PRON
ajebi-4944	354	19	means	mean	VERB
ajebi-4944	354	20	they	they	PRON
ajebi-4944	354	21	are	be	AUX
ajebi-4944	354	22	relating	relate	VERB
ajebi-4944	354	23	to	to	ADP
ajebi-4944	354	24	consumers	consumer	NOUN
ajebi-4944	354	25	’	'	PUNCT
ajebi-4944	354	26	quick	quick	ADJ
ajebi-4944	354	27	gratification	gratification	NOUN
ajebi-4944	354	28	and	and	CCONJ
ajebi-4944	354	29	a	a	DET
ajebi-4944	354	30	sense	sense	NOUN
ajebi-4944	354	31	of	of	ADP
ajebi-4944	354	32	achievement	achievement	NOUN
ajebi-4944	354	33	.	.	PUNCT
ajebi-4944	355	1	the	the	DET
ajebi-4944	355	2	prominence	prominence	NOUN
ajebi-4944	355	3	of	of	ADP
ajebi-4944	355	4	points	point	NOUN
ajebi-4944	355	5	and	and	CCONJ
ajebi-4944	355	6	badges	badge	NOUN
ajebi-4944	355	7	is	be	AUX
ajebi-4944	355	8	consistent	consistent	ADJ
ajebi-4944	355	9	with	with	ADP
ajebi-4944	355	10	classic	classic	ADJ
ajebi-4944	355	11	gamification	gamification	NOUN
ajebi-4944	355	12	models	model	NOUN
ajebi-4944	355	13	,	,	PUNCT
ajebi-4944	355	14	which	which	PRON
ajebi-4944	355	15	posit	posit	VERB
ajebi-4944	355	16	that	that	SCONJ
ajebi-4944	355	17	points	point	NOUN
ajebi-4944	355	18	,	,	PUNCT
ajebi-4944	355	19	badges	badge	NOUN
ajebi-4944	355	20	,	,	PUNCT
ajebi-4944	355	21	and	and	CCONJ
ajebi-4944	355	22	leaderboards	leaderboard	NOUN
ajebi-4944	355	23	(	(	PUNCT
ajebi-4944	355	24	pbl	pbl	PROPN
ajebi-4944	355	25	)	)	PUNCT
ajebi-4944	355	26	are	be	AUX
ajebi-4944	355	27	the	the	DET
ajebi-4944	355	28	essential	essential	ADJ
ajebi-4944	355	29	drivers	driver	NOUN
ajebi-4944	355	30	of	of	ADP
ajebi-4944	355	31	engagement	engagement	NOUN
ajebi-4944	355	32	(	(	PUNCT
ajebi-4944	355	33	werbach	werbach	NOUN
ajebi-4944	355	34	&	&	CCONJ
ajebi-4944	355	35	hunter	hunter	NOUN
ajebi-4944	355	36	,	,	PUNCT
ajebi-4944	355	37	2012	2012	NUM
ajebi-4944	355	38	,	,	PUNCT
ajebi-4944	355	39	as	as	SCONJ
ajebi-4944	355	40	cited	cite	VERB
ajebi-4944	355	41	in	in	ADP
ajebi-4944	355	42	kanazawa	kanazawa	NOUN
ajebi-4944	355	43	,	,	PUNCT
ajebi-4944	355	44	2022	2022	NUM
ajebi-4944	355	45	)	)	PUNCT
ajebi-4944	355	46	.	.	PUNCT
ajebi-4944	356	1	in	in	ADP
ajebi-4944	356	2	our	our	PRON
ajebi-4944	356	3	study	study	NOUN
ajebi-4944	356	4	,	,	PUNCT
ajebi-4944	356	5	however	however	ADV
ajebi-4944	356	6	,	,	PUNCT
ajebi-4944	356	7	competitive	competitive	ADJ
ajebi-4944	356	8	features	feature	NOUN
ajebi-4944	356	9	like	like	ADP
ajebi-4944	356	10	leaderboards	leaderboard	NOUN
ajebi-4944	356	11	were	be	AUX
ajebi-4944	356	12	among	among	ADP
ajebi-4944	356	13	the	the	DET
ajebi-4944	356	14	least	least	ADJ
ajebi-4944	356	15	engaged	engaged	ADJ
ajebi-4944	356	16	(	(	PUNCT
ajebi-4944	356	17	only	only	ADV
ajebi-4944	356	18	15.9	15.9	NUM
ajebi-4944	356	19	%	%	NOUN
ajebi-4944	356	20	participation	participation	NOUN
ajebi-4944	356	21	)	)	PUNCT
ajebi-4944	356	22	.	.	PUNCT
ajebi-4944	357	1	this	this	DET
ajebi-4944	357	2	gap	gap	NOUN
ajebi-4944	357	3	represents	represent	VERB
ajebi-4944	357	4	a	a	DET
ajebi-4944	357	5	clear	clear	ADV
ajebi-4944	357	6	-	-	PUNCT
ajebi-4944	357	7	cut	cut	VERB
ajebi-4944	357	8	proclivity	proclivity	NOUN
ajebi-4944	357	9	for	for	ADP
ajebi-4944	357	10	rewards	reward	NOUN
ajebi-4944	357	11	that	that	PRON
ajebi-4944	357	12	are	be	AUX
ajebi-4944	357	13	not	not	PART
ajebi-4944	357	14	competitive	competitive	ADJ
ajebi-4944	357	15	but	but	CCONJ
ajebi-4944	357	16	self	self	NOUN
ajebi-4944	357	17	-	-	PUNCT
ajebi-4944	357	18	progressed	progress	VERB
ajebi-4944	357	19	rather	rather	ADV
ajebi-4944	357	20	than	than	ADP
ajebi-4944	357	21	in	in	ADP
ajebi-4944	357	22	opposition	opposition	NOUN
ajebi-4944	357	23	to	to	ADP
ajebi-4944	357	24	others	other	NOUN
ajebi-4944	357	25	.	.	PUNCT
ajebi-4944	358	1	the	the	DET
ajebi-4944	358	2	information	information	NOUN
ajebi-4944	358	3	hints	hint	VERB
ajebi-4944	358	4	that	that	SCONJ
ajebi-4944	358	5	filipino	filipino	PROPN
ajebi-4944	358	6	youth	youth	NOUN
ajebi-4944	358	7	’s	’s	PART
ajebi-4944	358	8	loyalty	loyalty	NOUN
ajebi-4944	358	9	is	be	AUX
ajebi-4944	358	10	mainly	mainly	ADV
ajebi-4944	358	11	enhanced	enhance	VERB
ajebi-4944	358	12	by	by	ADP
ajebi-4944	358	13	gamified	gamifie	VERB
ajebi-4944	358	14	features	feature	NOUN
ajebi-4944	358	15	that	that	PRON
ajebi-4944	358	16	make	make	VERB
ajebi-4944	358	17	them	they	PRON
ajebi-4944	358	18	feel	feel	VERB
ajebi-4944	358	19	competent	competent	ADJ
ajebi-4944	358	20	and	and	CCONJ
ajebi-4944	358	21	rewarded	reward	VERB
ajebi-4944	358	22	rather	rather	ADV
ajebi-4944	358	23	than	than	ADP
ajebi-4944	358	24	those	those	PRON
ajebi-4944	358	25	that	that	PRON
ajebi-4944	358	26	place	place	VERB
ajebi-4944	358	27	them	they	PRON
ajebi-4944	358	28	in	in	ADP
ajebi-4944	358	29	competition	competition	NOUN
ajebi-4944	358	30	with	with	ADP
ajebi-4944	358	31	other	other	ADJ
ajebi-4944	358	32	users	user	NOUN
ajebi-4944	358	33	.	.	PUNCT
ajebi-4944	359	1	when	when	SCONJ
ajebi-4944	359	2	viewed	view	VERB
ajebi-4944	359	3	through	through	ADP
ajebi-4944	359	4	the	the	DET
ajebi-4944	359	5	lens	lens	NOUN
ajebi-4944	359	6	of	of	ADP
ajebi-4944	359	7	self	self	NOUN
ajebi-4944	359	8	-	-	PUNCT
ajebi-4944	359	9	determination	determination	NOUN
ajebi-4944	359	10	theory	theory	NOUN
ajebi-4944	359	11	(	(	PUNCT
ajebi-4944	359	12	sdt	sdt	PROPN
ajebi-4944	359	13	)	)	PUNCT
ajebi-4944	359	14	,	,	PUNCT
ajebi-4944	359	15	this	this	PRON
ajebi-4944	359	16	is	be	AUX
ajebi-4944	359	17	consistent	consistent	ADJ
ajebi-4944	359	18	:	:	PUNCT
ajebi-4944	359	19	points	point	NOUN
ajebi-4944	359	20	and	and	CCONJ
ajebi-4944	359	21	badges	badge	NOUN
ajebi-4944	359	22	fulfill	fulfill	VERB
ajebi-4944	359	23	the	the	DET
ajebi-4944	359	24	need	need	NOUN
ajebi-4944	359	25	for	for	ADP
ajebi-4944	359	26	competence	competence	NOUN
ajebi-4944	359	27	(	(	PUNCT
ajebi-4944	359	28	by	by	ADP
ajebi-4944	359	29	highlighting	highlight	VERB
ajebi-4944	359	30	achieved	achieve	VERB
ajebi-4944	359	31	and	and	CCONJ
ajebi-4944	359	32	total	total	ADJ
ajebi-4944	359	33	progress	progress	NOUN
ajebi-4944	359	34	)	)	PUNCT
ajebi-4944	359	35	,	,	PUNCT
ajebi-4944	359	36	and	and	CCONJ
ajebi-4944	359	37	they	they	PRON
ajebi-4944	359	38	can	can	AUX
ajebi-4944	359	39	also	also	ADV
ajebi-4944	359	40	enhance	enhance	VERB
ajebi-4944	359	41	autonomy	autonomy	NOUN
ajebi-4944	359	42	by	by	ADP
ajebi-4944	359	43	allowing	allow	VERB
ajebi-4944	359	44	users	user	NOUN
ajebi-4944	359	45	to	to	PART
ajebi-4944	359	46	proceed	proceed	VERB
ajebi-4944	359	47	at	at	ADP
ajebi-4944	359	48	their	their	PRON
ajebi-4944	359	49	pace	pace	NOUN
ajebi-4944	359	50	.	.	PUNCT
ajebi-4944	360	1	these	these	DET
ajebi-4944	360	2	features	feature	NOUN
ajebi-4944	360	3	offer	offer	VERB
ajebi-4944	360	4	positive	positive	ADJ
ajebi-4944	360	5	feedbacks	feedback	NOUN
ajebi-4944	360	6	and	and	CCONJ
ajebi-4944	360	7	a	a	DET
ajebi-4944	360	8	sense	sense	NOUN
ajebi-4944	360	9	of	of	ADP
ajebi-4944	360	10	achieving	achieve	VERB
ajebi-4944	360	11	what	what	PRON
ajebi-4944	360	12	was	be	AUX
ajebi-4944	360	13	set	set	VERB
ajebi-4944	360	14	,	,	PUNCT
ajebi-4944	360	15	which	which	PRON
ajebi-4944	360	16	essentially	essentially	ADV
ajebi-4944	360	17	feed	feed	VERB
ajebi-4944	360	18	the	the	DET
ajebi-4944	360	19	intrinsic	intrinsic	ADJ
ajebi-4944	360	20	motivation	motivation	NOUN
ajebi-4944	360	21	,	,	PUNCT
ajebi-4944	360	22	and	and	CCONJ
ajebi-4944	360	23	the	the	DET
ajebi-4944	360	24	outcome	outcome	NOUN
ajebi-4944	360	25	is	be	AUX
ajebi-4944	360	26	enjoyment	enjoyment	ADJ
ajebi-4944	360	27	.	.	PUNCT
ajebi-4944	361	1	in	in	ADP
ajebi-4944	361	2	contrast	contrast	NOUN
ajebi-4944	361	3	,	,	PUNCT
ajebi-4944	361	4	leaderboards	leaderboard	NOUN
ajebi-4944	361	5	emphasize	emphasize	VERB
ajebi-4944	361	6	social	social	ADJ
ajebi-4944	361	7	comparison	comparison	NOUN
ajebi-4944	361	8	and	and	CCONJ
ajebi-4944	361	9	competition	competition	NOUN
ajebi-4944	361	10	which	which	PRON
ajebi-4944	361	11	may	may	AUX
ajebi-4944	361	12	not	not	PART
ajebi-4944	361	13	actually	actually	ADV
ajebi-4944	361	14	address	address	VERB
ajebi-4944	361	15	the	the	DET
ajebi-4944	361	16	more	more	ADV
ajebi-4944	361	17	collectivistic	collectivistic	ADJ
ajebi-4944	361	18	attitudes	attitude	NOUN
ajebi-4944	361	19	and	and	CCONJ
ajebi-4944	361	20	harmony	harmony	NOUN
ajebi-4944	361	21	-	-	PUNCT
ajebi-4944	361	22	seeking	seek	VERB
ajebi-4944	361	23	manifestations	manifestation	NOUN
ajebi-4944	361	24	of	of	ADP
ajebi-4944	361	25	this	this	DET
ajebi-4944	361	26	group	group	NOUN
ajebi-4944	361	27	.	.	PUNCT
ajebi-4944	362	1	studies	study	NOUN
ajebi-4944	362	2	have	have	AUX
ajebi-4944	362	3	proven	prove	VERB
ajebi-4944	362	4	this	this	DET
ajebi-4944	362	5	cultural	cultural	ADJ
ajebi-4944	362	6	divergence	divergence	NOUN
ajebi-4944	362	7	to	to	PART
ajebi-4944	362	8	be	be	AUX
ajebi-4944	362	9	correct	correct	ADJ
ajebi-4944	362	10	–	–	PUNCT
ajebi-4944	362	11	the	the	DET
ajebi-4944	362	12	western	western	ADJ
ajebi-4944	362	13	audience	audience	NOUN
ajebi-4944	362	14	seems	seem	VERB
ajebi-4944	362	15	to	to	PART
ajebi-4944	362	16	be	be	AUX
ajebi-4944	362	17	favorable	favorable	ADJ
ajebi-4944	362	18	to	to	ADP
ajebi-4944	362	19	competitive	competitive	ADJ
ajebi-4944	362	20	gamification	gamification	NOUN
ajebi-4944	362	21	,	,	PUNCT
ajebi-4944	362	22	but	but	CCONJ
ajebi-4944	362	23	artificial	artificial	ADJ
ajebi-4944	362	24	southeast	southeast	ADJ
ajebi-4944	362	25	asia	asia	PROPN
ajebi-4944	362	26	consumers	consumer	NOUN
ajebi-4944	362	27	are	be	AUX
ajebi-4944	362	28	in	in	ADP
ajebi-4944	362	29	a	a	DET
ajebi-4944	362	30	preference	preference	NOUN
ajebi-4944	362	31	mainly	mainly	ADV
ajebi-4944	362	32	for	for	ADP
ajebi-4944	362	33	the	the	DET
ajebi-4944	362	34	cooperative	cooperative	ADJ
ajebi-4944	362	35	and	and	CCONJ
ajebi-4944	362	36	rewardcentric	rewardcentric	ADJ
ajebi-4944	362	37	schemes	scheme	NOUN
ajebi-4944	362	38	.	.	PUNCT
ajebi-4944	363	1	our	our	PRON
ajebi-4944	363	2	findings	finding	NOUN
ajebi-4944	363	3	indeed	indeed	ADV
ajebi-4944	363	4	show	show	VERB
ajebi-4944	363	5	such	such	DET
ajebi-4944	363	6	a	a	DET
ajebi-4944	363	7	cultural	cultural	ADJ
ajebi-4944	363	8	trend	trend	NOUN
ajebi-4944	363	9	–	–	PUNCT
ajebi-4944	363	10	the	the	DET
ajebi-4944	363	11	infrequent	infrequent	ADJ
ajebi-4944	363	12	usage	usage	NOUN
ajebi-4944	363	13	of	of	ADP
ajebi-4944	363	14	leaderboards	leaderboard	NOUN
ajebi-4944	363	15	and	and	CCONJ
ajebi-4944	363	16	instead	instead	ADV
ajebi-4944	363	17	preference	preference	NOUN
ajebi-4944	363	18	to	to	ADP
ajebi-4944	363	19	the	the	DET
ajebi-4944	363	20	simple	simple	ADJ
ajebi-4944	363	21	points	point	NOUN
ajebi-4944	363	22	system	system	NOUN
ajebi-4944	363	23	and	and	CCONJ
ajebi-4944	363	24	luck	luck	NOUN
ajebi-4944	363	25	-	-	PUNCT
ajebi-4944	363	26	based	base	VERB
ajebi-4944	363	27	rewards	reward	NOUN
ajebi-4944	363	28	shows	show	VERB
ajebi-4944	363	29	a	a	DET
ajebi-4944	363	30	shift	shift	NOUN
ajebi-4944	363	31	away	away	ADV
ajebi-4944	363	32	from	from	ADP
ajebi-4944	363	33	the	the	DET
ajebi-4944	363	34	collaborative	collaborative	ADJ
ajebi-4944	363	35	play	play	NOUN
ajebi-4944	363	36	to	to	ADP
ajebi-4944	363	37	a	a	DET
ajebi-4944	363	38	more	more	ADV
ajebi-4944	363	39	overtly	overtly	ADV
ajebi-4944	363	40	participatory	participatory	ADJ
ajebi-4944	363	41	game	game	NOUN
ajebi-4944	363	42	type	type	NOUN
ajebi-4944	363	43	that	that	PRON
ajebi-4944	363	44	is	be	AUX
ajebi-4944	363	45	seen	see	VERB
ajebi-4944	363	46	as	as	ADP
ajebi-4944	363	47	fun	fun	NOUN
ajebi-4944	363	48	,	,	PUNCT
ajebi-4944	363	49	entertaining	entertaining	ADJ
ajebi-4944	363	50	,	,	PUNCT
ajebi-4944	363	51	and	and	CCONJ
ajebi-4944	363	52	easy	easy	ADJ
ajebi-4944	363	53	to	to	PART
ajebi-4944	363	54	follow	follow	VERB
ajebi-4944	363	55	.	.	PUNCT
ajebi-4944	364	1	how	how	SCONJ
ajebi-4944	364	2	these	these	DET
ajebi-4944	364	3	gamification	gamification	NOUN
ajebi-4944	364	4	features	feature	NOUN
ajebi-4944	364	5	are	be	AUX
ajebi-4944	364	6	involved	involve	VERB
ajebi-4944	364	7	in	in	ADP
ajebi-4944	364	8	consumer	consumer	NOUN
ajebi-4944	364	9	loyalty	loyalty	NOUN
ajebi-4944	364	10	is	be	AUX
ajebi-4944	364	11	clearly	clearly	ADV
ajebi-4944	364	12	proven	prove	VERB
ajebi-4944	364	13	by	by	ADP
ajebi-4944	364	14	the	the	DET
ajebi-4944	364	15	translation	translation	NOUN
ajebi-4944	364	16	of	of	ADP
ajebi-4944	364	17	these	these	DET
ajebi-4944	364	18	features	feature	NOUN
ajebi-4944	364	19	to	to	ADP
ajebi-4944	364	20	consumer	consumer	NOUN
ajebi-4944	364	21	attitudes	attitude	NOUN
ajebi-4944	364	22	and	and	CCONJ
ajebi-4944	364	23	behaviors	behavior	NOUN
ajebi-4944	364	24	.	.	PUNCT
ajebi-4944	365	1	the	the	DET
ajebi-4944	365	2	predominance	predominance	NOUN
ajebi-4944	365	3	of	of	ADP
ajebi-4944	365	4	points	point	NOUN
ajebi-4944	365	5	(	(	PUNCT
ajebi-4944	365	6	ranked	rank	VERB
ajebi-4944	365	7	#	#	SYM
ajebi-4944	365	8	1	1	NUM
ajebi-4944	365	9	)	)	PUNCT
ajebi-4944	365	10	indicates	indicate	VERB
ajebi-4944	365	11	that	that	SCONJ
ajebi-4944	365	12	systems	system	NOUN
ajebi-4944	365	13	that	that	PRON
ajebi-4944	365	14	turn	turn	VERB
ajebi-4944	365	15	engagement	engagement	NOUN
ajebi-4944	365	16	into	into	ADP
ajebi-4944	365	17	immediate	immediate	ADJ
ajebi-4944	365	18	and	and	CCONJ
ajebi-4944	365	19	concrete	concrete	ADJ
ajebi-4944	365	20	benefits	benefit	NOUN
ajebi-4944	365	21	(	(	PUNCT
ajebi-4944	365	22	for	for	ADP
ajebi-4944	365	23	instance	instance	NOUN
ajebi-4944	365	24	,	,	PUNCT
ajebi-4944	365	25	redeemable	redeemable	NOUN
ajebi-4944	365	26	points	point	NOUN
ajebi-4944	365	27	or	or	CCONJ
ajebi-4944	365	28	discounts	discount	NOUN
ajebi-4944	365	29	)	)	PUNCT
ajebi-4944	365	30	are	be	AUX
ajebi-4944	365	31	particularly	particularly	ADV
ajebi-4944	365	32	successful	successful	ADJ
ajebi-4944	365	33	in	in	ADP
ajebi-4944	365	34	boosting	boost	VERB
ajebi-4944	365	35	loyalty	loyalty	NOUN
ajebi-4944	365	36	probably	probably	ADV
ajebi-4944	365	37	because	because	SCONJ
ajebi-4944	365	38	they	they	PRON
ajebi-4944	365	39	resonate	resonate	VERB
ajebi-4944	365	40	well	well	ADV
ajebi-4944	365	41	with	with	ADP
ajebi-4944	365	42	the	the	DET
ajebi-4944	365	43	value	value	NOUN
ajebi-4944	365	44	-	-	PUNCT
ajebi-4944	365	45	seeking	seek	VERB
ajebi-4944	365	46	mentality	mentality	NOUN
ajebi-4944	365	47	of	of	ADP
ajebi-4944	365	48	filipino	filipino	ADJ
ajebi-4944	365	49	youth	youth	NOUN
ajebi-4944	365	50	.	.	PUNCT
ajebi-4944	366	1	this	this	PRON
ajebi-4944	366	2	is	be	AUX
ajebi-4944	366	3	in	in	ADP
ajebi-4944	366	4	line	line	NOUN
ajebi-4944	366	5	with	with	ADP
ajebi-4944	366	6	the	the	DET
ajebi-4944	366	7	findings	finding	NOUN
ajebi-4944	366	8	of	of	ADP
ajebi-4944	366	9	caponpon	caponpon	PROPN
ajebi-4944	366	10	et	et	PROPN
ajebi-4944	366	11	al	al	PROPN
ajebi-4944	366	12	.	.	PROPN
ajebi-4944	367	1	(	(	PUNCT
ajebi-4944	367	2	2023	2023	NUM
ajebi-4944	367	3	)	)	PUNCT
ajebi-4944	367	4	,	,	PUNCT
ajebi-4944	367	5	who	who	PRON
ajebi-4944	367	6	noted	note	VERB
ajebi-4944	367	7	that	that	SCONJ
ajebi-4944	367	8	gamified	gamifie	VERB
ajebi-4944	367	9	features	feature	NOUN
ajebi-4944	367	10	(	(	PUNCT
ajebi-4944	367	11	like	like	ADP
ajebi-4944	367	12	reward	reward	NOUN
ajebi-4944	367	13	points	point	NOUN
ajebi-4944	367	14	and	and	CCONJ
ajebi-4944	367	15	cashback	cashback	NOUN
ajebi-4944	367	16	challenges	challenge	NOUN
ajebi-4944	367	17	)	)	PUNCT
ajebi-4944	367	18	on	on	ADP
ajebi-4944	367	19	e	e	NOUN
ajebi-4944	367	20	-	-	NOUN
ajebi-4944	367	21	commerce	commerce	NOUN
ajebi-4944	367	22	increased	increase	VERB
ajebi-4944	367	23	user	user	NOUN
ajebi-4944	367	24	satisfaction	satisfaction	NOUN
ajebi-4944	367	25	and	and	CCONJ
ajebi-4944	367	26	repeat	repeat	NOUN
ajebi-4944	367	27	purchase	purchase	NOUN
ajebi-4944	367	28	intentions	intention	NOUN
ajebi-4944	367	29	.	.	PUNCT
ajebi-4944	368	1	respondents	respondent	NOUN
ajebi-4944	368	2	in	in	ADP
ajebi-4944	368	3	our	our	PRON
ajebi-4944	368	4	research	research	NOUN
ajebi-4944	368	5	showed	show	VERB
ajebi-4944	368	6	that	that	SCONJ
ajebi-4944	368	7	the	the	DET
ajebi-4944	368	8	preference	preference	NOUN
ajebi-4944	368	9	to	to	PART
ajebi-4944	368	10	points	point	NOUN
ajebi-4944	368	11	and	and	CCONJ
ajebi-4944	368	12	badges	badge	NOUN
ajebi-4944	368	13	corresponds	correspond	VERB
ajebi-4944	368	14	with	with	ADP
ajebi-4944	368	15	them	they	PRON
ajebi-4944	368	16	regarding	regard	VERB
ajebi-4944	368	17	themselves	themselves	PRON
ajebi-4944	368	18	as	as	ADP
ajebi-4944	368	19	people	people	NOUN
ajebi-4944	368	20	who	who	PRON
ajebi-4944	368	21	,	,	PUNCT
ajebi-4944	368	22	with	with	ADP
ajebi-4944	368	23	the	the	DET
ajebi-4944	368	24	implementation	implementation	NOUN
ajebi-4944	368	25	of	of	ADP
ajebi-4944	368	26	good	good	ADJ
ajebi-4944	368	27	gamification	gamification	NOUN
ajebi-4944	368	28	,	,	PUNCT
ajebi-4944	368	29	are	be	AUX
ajebi-4944	368	30	given	give	VERB
ajebi-4944	368	31	rewards	reward	NOUN
ajebi-4944	368	32	and	and	CCONJ
ajebi-4944	368	33	brand	brand	NOUN
ajebi-4944	368	34	respect	respect	NOUN
ajebi-4944	368	35	by	by	ADP
ajebi-4944	368	36	brands	brand	NOUN
ajebi-4944	368	37	and	and	CCONJ
ajebi-4944	368	38	,	,	PUNCT
ajebi-4944	368	39	as	as	ADP
ajebi-4944	368	40	a	a	DET
ajebi-4944	368	41	result	result	NOUN
ajebi-4944	368	42	,	,	PUNCT
ajebi-4944	368	43	they	they	PRON
ajebi-4944	368	44	would	would	AUX
ajebi-4944	368	45	prefer	prefer	VERB
ajebi-4944	368	46	those	those	DET
ajebi-4944	368	47	brands	brand	NOUN
ajebi-4944	368	48	to	to	ADP
ajebi-4944	368	49	other	other	ADJ
ajebi-4944	368	50	brands	brand	NOUN
ajebi-4944	368	51	.	.	PUNCT
ajebi-4944	369	1	these	these	DET
ajebi-4944	369	2	markers	marker	NOUN
ajebi-4944	369	3	of	of	ADP
ajebi-4944	369	4	attitudinal	attitudinal	ADJ
ajebi-4944	369	5	loyalty	loyalty	NOUN
ajebi-4944	369	6	were	be	AUX
ajebi-4944	369	7	very	very	ADV
ajebi-4944	369	8	high	high	ADJ
ajebi-4944	369	9	(	(	PUNCT
ajebi-4944	369	10	with	with	ADP
ajebi-4944	369	11	means	mean	NOUN
ajebi-4944	369	12	of	of	ADP
ajebi-4944	369	13	roughly	roughly	ADV
ajebi-4944	369	14	4.2	4.2	NUM
ajebi-4944	369	15	-	-	SYM
ajebi-4944	369	16	4.3	4.3	NUM
ajebi-4944	369	17	on	on	ADP
ajebi-4944	369	18	a	a	DET
ajebi-4944	369	19	fivepoint	fivepoint	NOUN
ajebi-4944	369	20	scale	scale	NOUN
ajebi-4944	369	21	)	)	PUNCT
ajebi-4944	369	22	,	,	PUNCT
ajebi-4944	369	23	pointing	point	VERB
ajebi-4944	369	24	strongly	strongly	ADV
ajebi-4944	369	25	to	to	ADP
ajebi-4944	369	26	the	the	DET
ajebi-4944	369	27	fact	fact	NOUN
ajebi-4944	369	28	that	that	SCONJ
ajebi-4944	369	29	the	the	DET
ajebi-4944	369	30	features	feature	NOUN
ajebi-4944	369	31	mentioned	mention	VERB
ajebi-4944	369	32	are	be	AUX
ajebi-4944	369	33	able	able	ADJ
ajebi-4944	369	34	to	to	PART
ajebi-4944	369	35	create	create	VERB
ajebi-4944	369	36	real	real	ADJ
ajebi-4944	369	37	brand	brand	NOUN
ajebi-4944	369	38	loyalty	loyalty	NOUN
ajebi-4944	369	39	,	,	PUNCT
ajebi-4944	369	40	and	and	CCONJ
ajebi-4944	369	41	not	not	PART
ajebi-4944	369	42	just	just	ADV
ajebi-4944	369	43	a	a	DET
ajebi-4944	369	44	temporary	temporary	ADJ
ajebi-4944	369	45	user	user	NOUN
ajebi-4944	369	46	engagement	engagement	NOUN
ajebi-4944	369	47	.	.	PUNCT
ajebi-4944	370	1	besides	besides	SCONJ
ajebi-4944	370	2	,	,	PUNCT
ajebi-4944	370	3	the	the	DET
ajebi-4944	370	4	referral	referral	ADJ
ajebi-4944	370	5	bonuses	bonus	NOUN
ajebi-4944	370	6	and	and	CCONJ
ajebi-4944	370	7	challenges	challenge	NOUN
ajebi-4944	370	8	/	/	SYM
ajebi-4944	370	9	competitions	competition	NOUN
ajebi-4944	370	10	had	have	VERB
ajebi-4944	370	11	average	average	ADJ
ajebi-4944	370	12	participation	participation	NOUN
ajebi-4944	370	13	(	(	PUNCT
ajebi-4944	370	14	each	each	PRON
ajebi-4944	370	15	around	around	ADP
ajebi-4944	370	16	20	20	NUM
ajebi-4944	370	17	%	%	NOUN
ajebi-4944	370	18	)	)	PUNCT
ajebi-4944	370	19	,	,	PUNCT
ajebi-4944	370	20	which	which	PRON
ajebi-4944	370	21	showed	show	VERB
ajebi-4944	370	22	that	that	SCONJ
ajebi-4944	370	23	social	social	ADJ
ajebi-4944	370	24	-	-	PUNCT
ajebi-4944	370	25	sharing	share	VERB
ajebi-4944	370	26	incentives	incentive	NOUN
ajebi-4944	370	27	and	and	CCONJ
ajebi-4944	370	28	skill	skill	NOUN
ajebi-4944	370	29	-	-	PUNCT
ajebi-4944	370	30	based	base	VERB
ajebi-4944	370	31	challenges	challenge	NOUN
ajebi-4944	370	32	do	do	VERB
ajebi-4944	370	33	pa	pa	PROPN
ajebi-4944	370	34	ge	ge	PROPN
ajebi-4944	370	35	15	15	NUM
ajebi-4944	370	36	1	1	NUM
ajebi-4944	370	37	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	370	38	am	am	NOUN
ajebi-4944	370	39	.	.	PUNCT
ajebi-4944	371	1	j.	j.	PROPN
ajebi-4944	371	2	econ	econ	PROPN
ajebi-4944	371	3	.	.	PUNCT
ajebi-4944	371	4	bus	bus	PROPN
ajebi-4944	371	5	.	.	PUNCT
ajebi-4944	372	1	innov	innov	PROPN
ajebi-4944	372	2	.	.	PUNCT
ajebi-4944	373	1	4(2	4(2	NUM
ajebi-4944	373	2	)	)	PUNCT
ajebi-4944	374	1	139	139	NUM
ajebi-4944	374	2	-	-	SYM
ajebi-4944	374	3	156	156	NUM
ajebi-4944	374	4	,	,	PUNCT
ajebi-4944	374	5	2025	2025	NUM
ajebi-4944	374	6	have	have	VERB
ajebi-4944	374	7	a	a	DET
ajebi-4944	374	8	small	small	ADJ
ajebi-4944	374	9	but	but	CCONJ
ajebi-4944	374	10	significant	significant	ADJ
ajebi-4944	374	11	impact	impact	NOUN
ajebi-4944	374	12	.	.	PUNCT
ajebi-4944	375	1	users	user	NOUN
ajebi-4944	375	2	who	who	PRON
ajebi-4944	375	3	are	be	AUX
ajebi-4944	375	4	more	more	ADV
ajebi-4944	375	5	socially	socially	ADV
ajebi-4944	375	6	oriented	orient	VERB
ajebi-4944	375	7	or	or	CCONJ
ajebi-4944	375	8	those	those	PRON
ajebi-4944	375	9	who	who	PRON
ajebi-4944	375	10	are	be	AUX
ajebi-4944	375	11	looking	look	VERB
ajebi-4944	375	12	for	for	ADP
ajebi-4944	375	13	a	a	DET
ajebi-4944	375	14	higher	high	ADJ
ajebi-4944	375	15	level	level	NOUN
ajebi-4944	375	16	of	of	ADP
ajebi-4944	375	17	engagement	engagement	NOUN
ajebi-4944	375	18	may	may	AUX
ajebi-4944	375	19	find	find	VERB
ajebi-4944	375	20	them	they	PRON
ajebi-4944	375	21	more	more	ADV
ajebi-4944	375	22	appealing	appealing	ADJ
ajebi-4944	375	23	,	,	PUNCT
ajebi-4944	375	24	but	but	CCONJ
ajebi-4944	375	25	they	they	PRON
ajebi-4944	375	26	are	be	AUX
ajebi-4944	375	27	not	not	PART
ajebi-4944	375	28	as	as	ADV
ajebi-4944	375	29	effective	effective	ADJ
ajebi-4944	375	30	as	as	ADP
ajebi-4944	375	31	points	point	NOUN
ajebi-4944	375	32	in	in	ADP
ajebi-4944	375	33	general	general	ADJ
ajebi-4944	375	34	for	for	ADP
ajebi-4944	375	35	this	this	DET
ajebi-4944	375	36	demographic	demographic	NOUN
ajebi-4944	375	37	.	.	PUNCT
ajebi-4944	376	1	if	if	SCONJ
ajebi-4944	376	2	we	we	PRON
ajebi-4944	376	3	link	link	VERB
ajebi-4944	376	4	this	this	PRON
ajebi-4944	376	5	to	to	PART
ajebi-4944	376	6	flow	flow	VERB
ajebi-4944	376	7	theory	theory	NOUN
ajebi-4944	376	8	,	,	PUNCT
ajebi-4944	376	9	components	component	NOUN
ajebi-4944	376	10	like	like	ADP
ajebi-4944	376	11	challenges	challenge	NOUN
ajebi-4944	376	12	may	may	AUX
ajebi-4944	376	13	serve	serve	VERB
ajebi-4944	376	14	as	as	ADP
ajebi-4944	376	15	flow	flow	NOUN
ajebi-4944	376	16	experiences	experience	NOUN
ajebi-4944	376	17	for	for	ADP
ajebi-4944	376	18	some	some	DET
ajebi-4944	376	19	users	user	NOUN
ajebi-4944	376	20	by	by	ADP
ajebi-4944	376	21	providing	provide	VERB
ajebi-4944	376	22	the	the	DET
ajebi-4944	376	23	right	right	ADJ
ajebi-4944	376	24	amount	amount	NOUN
ajebi-4944	376	25	of	of	ADP
ajebi-4944	376	26	challenge	challenge	NOUN
ajebi-4944	376	27	and	and	CCONJ
ajebi-4944	376	28	clear	clear	ADJ
ajebi-4944	376	29	objectives	objective	NOUN
ajebi-4944	376	30	,	,	PUNCT
ajebi-4944	376	31	thus	thus	ADV
ajebi-4944	376	32	increasing	increase	VERB
ajebi-4944	376	33	commitment	commitment	NOUN
ajebi-4944	376	34	and	and	CCONJ
ajebi-4944	376	35	loyalty	loyalty	NOUN
ajebi-4944	376	36	.	.	PUNCT
ajebi-4944	377	1	certainly	certainly	ADV
ajebi-4944	377	2	,	,	PUNCT
ajebi-4944	377	3	the	the	DET
ajebi-4944	377	4	respondents	respondent	NOUN
ajebi-4944	377	5	agreed	agree	VERB
ajebi-4944	377	6	with	with	ADP
ajebi-4944	377	7	the	the	DET
ajebi-4944	377	8	notion	notion	NOUN
ajebi-4944	377	9	that	that	SCONJ
ajebi-4944	377	10	gamified	gamifie	VERB
ajebi-4944	377	11	activities	activity	NOUN
ajebi-4944	377	12	become	become	VERB
ajebi-4944	377	13	more	more	ADV
ajebi-4944	377	14	and	and	CCONJ
ajebi-4944	377	15	more	more	ADV
ajebi-4944	377	16	complex	complex	ADJ
ajebi-4944	377	17	and	and	CCONJ
ajebi-4944	377	18	rewarding	rewarding	ADJ
ajebi-4944	377	19	over	over	ADP
ajebi-4944	377	20	time	time	NOUN
ajebi-4944	377	21	(	(	PUNCT
ajebi-4944	377	22	mean	mean	NOUN
ajebi-4944	377	23	=	=	SYM
ajebi-4944	377	24	4.23	4.23	NUM
ajebi-4944	377	25	)	)	PUNCT
ajebi-4944	377	26	,	,	PUNCT
ajebi-4944	377	27	which	which	PRON
ajebi-4944	377	28	suggests	suggest	VERB
ajebi-4944	377	29	that	that	SCONJ
ajebi-4944	377	30	a	a	DET
ajebi-4944	377	31	well	well	ADV
ajebi-4944	377	32	-	-	PUNCT
ajebi-4944	377	33	designed	design	VERB
ajebi-4944	377	34	difficulty	difficulty	NOUN
ajebi-4944	377	35	curve	curve	NOUN
ajebi-4944	377	36	helps	help	VERB
ajebi-4944	377	37	to	to	PART
ajebi-4944	377	38	sustain	sustain	VERB
ajebi-4944	377	39	attention	attention	NOUN
ajebi-4944	377	40	over	over	ADP
ajebi-4944	377	41	the	the	DET
ajebi-4944	377	42	longrun	longrun	NOUN
ajebi-4944	377	43	–	–	PUNCT
ajebi-4944	377	44	a	a	DET
ajebi-4944	377	45	central	central	ADJ
ajebi-4944	377	46	aspect	aspect	NOUN
ajebi-4944	377	47	of	of	ADP
ajebi-4944	377	48	keeping	keep	VERB
ajebi-4944	377	49	flow	flow	NOUN
ajebi-4944	377	50	in	in	ADP
ajebi-4944	377	51	an	an	DET
ajebi-4944	377	52	experience	experience	NOUN
ajebi-4944	377	53	.	.	PUNCT
ajebi-4944	378	1	however	however	ADV
ajebi-4944	378	2	,	,	PUNCT
ajebi-4944	378	3	the	the	DET
ajebi-4944	378	4	broad	broad	ADJ
ajebi-4944	378	5	conclusion	conclusion	NOUN
ajebi-4944	378	6	is	be	AUX
ajebi-4944	378	7	that	that	SCONJ
ajebi-4944	378	8	reward	reward	NOUN
ajebi-4944	378	9	-	-	PUNCT
ajebi-4944	378	10	focused	focus	VERB
ajebi-4944	378	11	gamification	gamification	NOUN
ajebi-4944	378	12	(	(	PUNCT
ajebi-4944	378	13	points	point	NOUN
ajebi-4944	378	14	,	,	PUNCT
ajebi-4944	378	15	badges	badge	NOUN
ajebi-4944	378	16	,	,	PUNCT
ajebi-4944	378	17	luck	luck	NOUN
ajebi-4944	378	18	-	-	PUNCT
ajebi-4944	378	19	based	base	VERB
ajebi-4944	378	20	games	game	NOUN
ajebi-4944	378	21	)	)	PUNCT
ajebi-4944	378	22	is	be	AUX
ajebi-4944	378	23	the	the	DET
ajebi-4944	378	24	most	most	ADV
ajebi-4944	378	25	effective	effective	ADJ
ajebi-4944	378	26	in	in	ADP
ajebi-4944	378	27	our	our	PRON
ajebi-4944	378	28	context	context	NOUN
ajebi-4944	378	29	,	,	PUNCT
ajebi-4944	378	30	likely	likely	ADJ
ajebi-4944	378	31	because	because	SCONJ
ajebi-4944	378	32	it	it	PRON
ajebi-4944	378	33	achieves	achieve	VERB
ajebi-4944	378	34	a	a	DET
ajebi-4944	378	35	perfect	perfect	ADJ
ajebi-4944	378	36	ratio	ratio	NOUN
ajebi-4944	378	37	between	between	ADP
ajebi-4944	378	38	extrinsic	extrinsic	ADJ
ajebi-4944	378	39	rewards	reward	NOUN
ajebi-4944	378	40	and	and	CCONJ
ajebi-4944	378	41	intrinsic	intrinsic	ADJ
ajebi-4944	378	42	enjoyment	enjoyment	NOUN
ajebi-4944	378	43	.	.	PUNCT
ajebi-4944	379	1	these	these	DET
ajebi-4944	379	2	elements	element	NOUN
ajebi-4944	379	3	offer	offer	VERB
ajebi-4944	379	4	life	life	NOUN
ajebi-4944	379	5	quality	quality	NOUN
ajebi-4944	379	6	(	(	PUNCT
ajebi-4944	379	7	solving	solve	VERB
ajebi-4944	379	8	the	the	DET
ajebi-4944	379	9	extrinsic	extrinsic	ADJ
ajebi-4944	379	10	,	,	PUNCT
ajebi-4944	379	11	economic	economic	ADJ
ajebi-4944	379	12	motives	motive	NOUN
ajebi-4944	379	13	)	)	PUNCT
ajebi-4944	379	14	while	while	SCONJ
ajebi-4944	379	15	being	be	AUX
ajebi-4944	379	16	entertaining	entertaining	ADJ
ajebi-4944	379	17	and	and	CCONJ
ajebi-4944	379	18	easy	easy	ADJ
ajebi-4944	379	19	to	to	PART
ajebi-4944	379	20	grasp	grasp	VERB
ajebi-4944	379	21	,	,	PUNCT
ajebi-4944	379	22	thus	thus	ADV
ajebi-4944	379	23	they	they	PRON
ajebi-4944	379	24	contribute	contribute	VERB
ajebi-4944	379	25	to	to	ADP
ajebi-4944	379	26	both	both	DET
ajebi-4944	379	27	the	the	DET
ajebi-4944	379	28	behavioral	behavioral	ADJ
ajebi-4944	379	29	loyalty	loyalty	NOUN
ajebi-4944	379	30	(	(	PUNCT
ajebi-4944	379	31	by	by	ADP
ajebi-4944	379	32	the	the	DET
ajebi-4944	379	33	means	mean	NOUN
ajebi-4944	379	34	of	of	ADP
ajebi-4944	379	35	rewards	reward	NOUN
ajebi-4944	379	36	to	to	PART
ajebi-4944	379	37	keep	keep	VERB
ajebi-4944	379	38	using	use	VERB
ajebi-4944	379	39	the	the	DET
ajebi-4944	379	40	brand	brand	NOUN
ajebi-4944	379	41	)	)	PUNCT
ajebi-4944	379	42	and	and	CCONJ
ajebi-4944	379	43	attitudinal	attitudinal	ADJ
ajebi-4944	379	44	loyalty	loyalty	NOUN
ajebi-4944	379	45	(	(	PUNCT
ajebi-4944	379	46	by	by	ADP
ajebi-4944	379	47	creating	create	VERB
ajebi-4944	379	48	fun	fun	ADJ
ajebi-4944	379	49	and	and	CCONJ
ajebi-4944	379	50	positive	positive	ADJ
ajebi-4944	379	51	experiences	experience	NOUN
ajebi-4944	379	52	)	)	PUNCT
ajebi-4944	379	53	.	.	PUNCT
ajebi-4944	380	1	this	this	DET
ajebi-4944	380	2	finding	finding	NOUN
ajebi-4944	380	3	supports	support	VERB
ajebi-4944	380	4	the	the	DET
ajebi-4944	380	5	successful	successful	ADJ
ajebi-4944	380	6	gamified	gamifie	VERB
ajebi-4944	380	7	programs	program	NOUN
ajebi-4944	380	8	in	in	ADP
ajebi-4944	380	9	the	the	DET
ajebi-4944	380	10	philippines	philippine	NOUN
ajebi-4944	380	11	,	,	PUNCT
ajebi-4944	380	12	where	where	SCONJ
ajebi-4944	380	13	simple	simple	ADJ
ajebi-4944	380	14	mechanics	mechanic	NOUN
ajebi-4944	380	15	like	like	ADP
ajebi-4944	380	16	daily	daily	ADJ
ajebi-4944	380	17	check	check	NOUN
ajebi-4944	380	18	-	-	PUNCT
ajebi-4944	380	19	ins	in	NOUN
ajebi-4944	380	20	,	,	PUNCT
ajebi-4944	380	21	spins	spin	NOUN
ajebi-4944	380	22	,	,	PUNCT
ajebi-4944	380	23	and	and	CCONJ
ajebi-4944	380	24	point	point	NOUN
ajebi-4944	380	25	accumulation	accumulation	NOUN
ajebi-4944	380	26	are	be	AUX
ajebi-4944	380	27	widely	widely	ADV
ajebi-4944	380	28	used	use	VERB
ajebi-4944	380	29	for	for	ADP
ajebi-4944	380	30	driving	drive	VERB
ajebi-4944	380	31	engagement	engagement	NOUN
ajebi-4944	380	32	.	.	PUNCT
ajebi-4944	381	1	our	our	PRON
ajebi-4944	381	2	study	study	NOUN
ajebi-4944	381	3	empirically	empirically	ADV
ajebi-4944	381	4	confirms	confirm	VERB
ajebi-4944	381	5	that	that	SCONJ
ajebi-4944	381	6	those	those	DET
ajebi-4944	381	7	very	very	ADJ
ajebi-4944	381	8	features	feature	NOUN
ajebi-4944	381	9	correlate	correlate	VERB
ajebi-4944	381	10	with	with	ADP
ajebi-4944	381	11	higher	high	ADJ
ajebi-4944	381	12	brand	brand	NOUN
ajebi-4944	381	13	loyalty	loyalty	NOUN
ajebi-4944	381	14	in	in	ADP
ajebi-4944	381	15	young	young	ADJ
ajebi-4944	381	16	consumers	consumer	NOUN
ajebi-4944	381	17	,	,	PUNCT
ajebi-4944	381	18	thus	thus	ADV
ajebi-4944	381	19	validity	validity	NOUN
ajebi-4944	381	20	is	be	AUX
ajebi-4944	381	21	given	give	VERB
ajebi-4944	381	22	to	to	ADP
ajebi-4944	381	23	strategies	strategy	NOUN
ajebi-4944	381	24	by	by	ADP
ajebi-4944	381	25	platforms	platform	NOUN
ajebi-4944	381	26	like	like	ADP
ajebi-4944	381	27	shopee	shopee	NOUN
ajebi-4944	381	28	and	and	CCONJ
ajebi-4944	381	29	gcash	gcash	NOUN
ajebi-4944	381	30	that	that	PRON
ajebi-4944	381	31	focus	focus	VERB
ajebi-4944	381	32	on	on	ADP
ajebi-4944	381	33	easy	easy	ADJ
ajebi-4944	381	34	rewards	reward	NOUN
ajebi-4944	381	35	and	and	CCONJ
ajebi-4944	381	36	fun	fun	VERB
ajebi-4944	381	37	frequent	frequent	ADJ
ajebi-4944	381	38	interactions	interaction	NOUN
ajebi-4944	381	39	.	.	PUNCT
ajebi-4944	382	1	impact	impact	NOUN
ajebi-4944	382	2	of	of	ADP
ajebi-4944	382	3	gamification	gamification	NOUN
ajebi-4944	382	4	intensity	intensity	NOUN
ajebi-4944	382	5	on	on	ADP
ajebi-4944	382	6	brand	brand	NOUN
ajebi-4944	382	7	loyalty	loyalty	NOUN
ajebi-4944	382	8	the	the	DET
ajebi-4944	382	9	main	main	ADJ
ajebi-4944	382	10	finding	finding	NOUN
ajebi-4944	382	11	of	of	ADP
ajebi-4944	382	12	this	this	DET
ajebi-4944	382	13	research	research	NOUN
ajebi-4944	382	14	is	be	AUX
ajebi-4944	382	15	a	a	DET
ajebi-4944	382	16	very	very	ADV
ajebi-4944	382	17	strong	strong	ADJ
ajebi-4944	382	18	positive	positive	ADJ
ajebi-4944	382	19	link	link	NOUN
ajebi-4944	382	20	between	between	ADP
ajebi-4944	382	21	the	the	DET
ajebi-4944	382	22	level	level	NOUN
ajebi-4944	382	23	of	of	ADP
ajebi-4944	382	24	gamification	gamification	NOUN
ajebi-4944	382	25	and	and	CCONJ
ajebi-4944	382	26	brand	brand	NOUN
ajebi-4944	382	27	loyalty	loyalty	NOUN
ajebi-4944	382	28	among	among	ADP
ajebi-4944	382	29	young	young	ADJ
ajebi-4944	382	30	adults	adult	NOUN
ajebi-4944	382	31	.	.	PUNCT
ajebi-4944	383	1	on	on	ADP
ajebi-4944	383	2	a	a	DET
ajebi-4944	383	3	statistical	statistical	ADJ
ajebi-4944	383	4	basis	basis	NOUN
ajebi-4944	383	5	,	,	PUNCT
ajebi-4944	383	6	this	this	DET
ajebi-4944	383	7	association	association	NOUN
ajebi-4944	383	8	is	be	AUX
ajebi-4944	383	9	extremely	extremely	ADV
ajebi-4944	383	10	solid	solid	ADJ
ajebi-4944	383	11	(	(	PUNCT
ajebi-4944	383	12	pearson	pearson	NOUN
ajebi-4944	383	13	r	r	NOUN
ajebi-4944	383	14	=	=	NOUN
ajebi-4944	383	15	0.81	0.81	NUM
ajebi-4944	383	16	)	)	PUNCT
ajebi-4944	383	17	,	,	PUNCT
ajebi-4944	383	18	which	which	PRON
ajebi-4944	383	19	shows	show	VERB
ajebi-4944	383	20	that	that	SCONJ
ajebi-4944	383	21	the	the	DET
ajebi-4944	383	22	perceived	perceive	VERB
ajebi-4944	383	23	higher	high	ADJ
ajebi-4944	383	24	levels	level	NOUN
ajebi-4944	383	25	of	of	ADP
ajebi-4944	383	26	gamification	gamification	PROPN
ajebi-4944	383	27	intensity	intensity	NOUN
ajebi-4944	383	28	are	be	AUX
ajebi-4944	383	29	directly	directly	ADV
ajebi-4944	383	30	coupled	couple	VERB
ajebi-4944	383	31	with	with	ADP
ajebi-4944	383	32	higher	high	ADJ
ajebi-4944	383	33	loyalty	loyalty	NOUN
ajebi-4944	383	34	values	value	NOUN
ajebi-4944	383	35	.	.	PUNCT
ajebi-4944	384	1	this	this	DET
ajebi-4944	384	2	scenario	scenario	NOUN
ajebi-4944	384	3	was	be	AUX
ajebi-4944	384	4	depicted	depict	VERB
ajebi-4944	384	5	in	in	ADP
ajebi-4944	384	6	the	the	DET
ajebi-4944	384	7	scatter	scatter	NOUN
ajebi-4944	384	8	plot	plot	NOUN
ajebi-4944	384	9	(	(	PUNCT
ajebi-4944	384	10	figure	figure	NOUN
ajebi-4944	384	11	2	2	NUM
ajebi-4944	384	12	)	)	PUNCT
ajebi-4944	384	13	which	which	PRON
ajebi-4944	384	14	indicated	indicate	VERB
ajebi-4944	384	15	an	an	DET
ajebi-4944	384	16	obvious	obvious	ADJ
ajebi-4944	384	17	upward	upward	ADJ
ajebi-4944	384	18	trend	trend	NOUN
ajebi-4944	384	19	–	–	PUNCT
ajebi-4944	384	20	individuals	individual	NOUN
ajebi-4944	384	21	who	who	PRON
ajebi-4944	384	22	are	be	AUX
ajebi-4944	384	23	more	more	ADV
ajebi-4944	384	24	involved	involved	ADJ
ajebi-4944	384	25	in	in	ADP
ajebi-4944	384	26	gamified	gamified	ADJ
ajebi-4944	384	27	brand	brand	NOUN
ajebi-4944	384	28	experiences	experience	NOUN
ajebi-4944	384	29	indeed	indeed	ADV
ajebi-4944	384	30	show	show	VERB
ajebi-4944	384	31	more	more	ADJ
ajebi-4944	384	32	inclination	inclination	NOUN
ajebi-4944	384	33	to	to	PART
ajebi-4944	384	34	behave	behave	VERB
ajebi-4944	384	35	loyally	loyally	ADV
ajebi-4944	384	36	such	such	ADJ
ajebi-4944	384	37	as	as	ADP
ajebi-4944	384	38	repurchasing	repurchasing	NOUN
ajebi-4944	384	39	and	and	CCONJ
ajebi-4944	384	40	brand	brand	NOUN
ajebi-4944	384	41	advocacy	advocacy	NOUN
ajebi-4944	384	42	.	.	PUNCT
ajebi-4944	385	1	in	in	ADP
ajebi-4944	385	2	more	more	ADV
ajebi-4944	385	3	practical	practical	ADJ
ajebi-4944	385	4	terms	term	NOUN
ajebi-4944	385	5	,	,	PUNCT
ajebi-4944	385	6	those	those	PRON
ajebi-4944	385	7	who	who	PRON
ajebi-4944	385	8	mentioned	mention	VERB
ajebi-4944	385	9	that	that	SCONJ
ajebi-4944	385	10	the	the	DET
ajebi-4944	385	11	brands	brand	NOUN
ajebi-4944	385	12	they	they	PRON
ajebi-4944	385	13	use	use	VERB
ajebi-4944	385	14	have	have	VERB
ajebi-4944	385	15	highly	highly	ADV
ajebi-4944	385	16	immersive	immersive	ADJ
ajebi-4944	385	17	,	,	PUNCT
ajebi-4944	385	18	frequently	frequently	ADV
ajebi-4944	385	19	updated	update	VERB
ajebi-4944	385	20	,	,	PUNCT
ajebi-4944	385	21	and	and	CCONJ
ajebi-4944	385	22	challenging	challenging	ADJ
ajebi-4944	385	23	gamification	gamification	NOUN
ajebi-4944	385	24	(	(	PUNCT
ajebi-4944	385	25	high	high	ADJ
ajebi-4944	385	26	intensity	intensity	NOUN
ajebi-4944	385	27	)	)	PUNCT
ajebi-4944	385	28	also	also	ADV
ajebi-4944	385	29	were	be	AUX
ajebi-4944	385	30	strong	strong	ADJ
ajebi-4944	385	31	believers	believer	NOUN
ajebi-4944	385	32	that	that	SCONJ
ajebi-4944	385	33	they	they	PRON
ajebi-4944	385	34	stay	stay	VERB
ajebi-4944	385	35	loyal	loyal	ADJ
ajebi-4944	385	36	to	to	ADP
ajebi-4944	385	37	those	those	DET
ajebi-4944	385	38	brands	brand	NOUN
ajebi-4944	385	39	,	,	PUNCT
ajebi-4944	385	40	for	for	ADP
ajebi-4944	385	41	example	example	NOUN
ajebi-4944	385	42	,	,	PUNCT
ajebi-4944	385	43	by	by	ADP
ajebi-4944	385	44	repurchasing	repurchase	VERB
ajebi-4944	385	45	and	and	CCONJ
ajebi-4944	385	46	recommending	recommend	VERB
ajebi-4944	385	47	them	they	PRON
ajebi-4944	385	48	.	.	PUNCT
ajebi-4944	386	1	in	in	ADP
ajebi-4944	386	2	our	our	PRON
ajebi-4944	386	3	sample	sample	NOUN
ajebi-4944	386	4	,	,	PUNCT
ajebi-4944	386	5	the	the	DET
ajebi-4944	386	6	average	average	ADJ
ajebi-4944	386	7	perceived	perceive	VERB
ajebi-4944	386	8	gamification	gamification	NOUN
ajebi-4944	386	9	intensity	intensity	NOUN
ajebi-4944	386	10	was	be	AUX
ajebi-4944	386	11	4.27	4.27	NUM
ajebi-4944	386	12	(	(	PUNCT
ajebi-4944	386	13	on	on	ADP
ajebi-4944	386	14	a	a	DET
ajebi-4944	386	15	5	5	NUM
ajebi-4944	386	16	-	-	PUNCT
ajebi-4944	386	17	point	point	NOUN
ajebi-4944	386	18	scale	scale	NOUN
ajebi-4944	386	19	)	)	PUNCT
ajebi-4944	386	20	,	,	PUNCT
ajebi-4944	386	21	which	which	PRON
ajebi-4944	386	22	is	be	AUX
ajebi-4944	386	23	within	within	ADP
ajebi-4944	386	24	the	the	DET
ajebi-4944	386	25	“	"	PUNCT
ajebi-4944	386	26	very	very	ADV
ajebi-4944	386	27	high	high	ADJ
ajebi-4944	386	28	”	"	PUNCT
ajebi-4944	386	29	range	range	NOUN
ajebi-4944	386	30	,	,	PUNCT
ajebi-4944	386	31	whereas	whereas	SCONJ
ajebi-4944	386	32	brand	brand	NOUN
ajebi-4944	386	33	loyalty	loyalty	NOUN
ajebi-4944	386	34	score	score	NOUN
ajebi-4944	386	35	also	also	ADV
ajebi-4944	386	36	was	be	AUX
ajebi-4944	386	37	similarly	similarly	ADV
ajebi-4944	386	38	high	high	ADJ
ajebi-4944	386	39	,	,	PUNCT
ajebi-4944	386	40	as	as	SCONJ
ajebi-4944	386	41	it	it	PRON
ajebi-4944	386	42	was	be	AUX
ajebi-4944	386	43	4.22	4.22	NUM
ajebi-4944	386	44	.	.	PUNCT
ajebi-4944	387	1	the	the	DET
ajebi-4944	387	2	parallel	parallel	ADJ
ajebi-4944	387	3	status	status	NOUN
ajebi-4944	387	4	reinforces	reinforce	VERB
ajebi-4944	387	5	that	that	SCONJ
ajebi-4944	387	6	the	the	DET
ajebi-4944	387	7	respondents	respondent	NOUN
ajebi-4944	387	8	who	who	PRON
ajebi-4944	387	9	are	be	AUX
ajebi-4944	387	10	taking	take	VERB
ajebi-4944	387	11	the	the	DET
ajebi-4944	387	12	pleasure	pleasure	NOUN
ajebi-4944	387	13	of	of	ADP
ajebi-4944	387	14	overwhelming	overwhelming	ADJ
ajebi-4944	387	15	gamification	gamification	NOUN
ajebi-4944	387	16	are	be	AUX
ajebi-4944	387	17	also	also	ADV
ajebi-4944	387	18	almost	almost	ADV
ajebi-4944	387	19	equally	equally	ADV
ajebi-4944	387	20	well	well	ADV
ajebi-4944	387	21	feeling	feel	VERB
ajebi-4944	387	22	loyal	loyal	ADJ
ajebi-4944	387	23	.	.	PUNCT
ajebi-4944	388	1	in	in	ADP
ajebi-4944	388	2	the	the	DET
ajebi-4944	388	3	instance	instance	NOUN
ajebi-4944	388	4	,	,	PUNCT
ajebi-4944	388	5	the	the	DET
ajebi-4944	388	6	specific	specific	ADJ
ajebi-4944	388	7	loyalty	loyalty	NOUN
ajebi-4944	388	8	indicators	indicator	NOUN
ajebi-4944	388	9	with	with	ADP
ajebi-4944	388	10	the	the	DET
ajebi-4944	388	11	highest	high	ADJ
ajebi-4944	388	12	agreements	agreement	NOUN
ajebi-4944	388	13	were	be	AUX
ajebi-4944	388	14	following	follow	VERB
ajebi-4944	388	15	/	/	PUNCT
ajebi-4944	388	16	subscribing	subscribe	VERB
ajebi-4944	388	17	to	to	ADP
ajebi-4944	388	18	gamified	gamifie	VERB
ajebi-4944	388	19	brands	brand	NOUN
ajebi-4944	388	20	(	(	PUNCT
ajebi-4944	388	21	mean	mean	NOUN
ajebi-4944	388	22	=	=	SYM
ajebi-4944	388	23	4.33	4.33	NUM
ajebi-4944	388	24	)	)	PUNCT
ajebi-4944	388	25	and	and	CCONJ
ajebi-4944	388	26	likelihood	likelihood	VERB
ajebi-4944	388	27	to	to	PART
ajebi-4944	388	28	repurchase	repurchase	VERB
ajebi-4944	388	29	from	from	ADP
ajebi-4944	388	30	those	those	DET
ajebi-4944	388	31	brands	brand	NOUN
ajebi-4944	388	32	(	(	PUNCT
ajebi-4944	388	33	4.29	4.29	NUM
ajebi-4944	388	34	)	)	PUNCT
ajebi-4944	388	35	.	.	PUNCT
ajebi-4944	389	1	thus	thus	ADV
ajebi-4944	389	2	,	,	PUNCT
ajebi-4944	389	3	it	it	PRON
ajebi-4944	389	4	looks	look	VERB
ajebi-4944	389	5	as	as	SCONJ
ajebi-4944	389	6	if	if	SCONJ
ajebi-4944	389	7	gamified	gamifie	VERB
ajebi-4944	389	8	loyalty	loyalty	NOUN
ajebi-4944	389	9	affects	affect	VERB
ajebi-4944	389	10	directly	directly	ADV
ajebi-4944	389	11	on	on	ADP
ajebi-4944	389	12	repurchase	repurchase	NOUN
ajebi-4944	389	13	the	the	DET
ajebi-4944	389	14	users	user	NOUN
ajebi-4944	389	15	not	not	PART
ajebi-4944	389	16	only	only	ADV
ajebi-4944	389	17	interact	interact	VERB
ajebi-4944	389	18	more	more	ADJ
ajebi-4944	389	19	,	,	PUNCT
ajebi-4944	389	20	but	but	CCONJ
ajebi-4944	389	21	they	they	PRON
ajebi-4944	389	22	reward	reward	VERB
ajebi-4944	389	23	the	the	DET
ajebi-4944	389	24	brand	brand	NOUN
ajebi-4944	389	25	by	by	ADP
ajebi-4944	389	26	coming	come	VERB
ajebi-4944	389	27	back	back	ADV
ajebi-4944	389	28	for	for	ADP
ajebi-4944	389	29	more	more	ADJ
ajebi-4944	389	30	.	.	PUNCT
ajebi-4944	390	1	the	the	DET
ajebi-4944	390	2	current	current	ADJ
ajebi-4944	390	3	information	information	NOUN
ajebi-4944	390	4	fits	fit	VERB
ajebi-4944	390	5	very	very	ADV
ajebi-4944	390	6	well	well	ADV
ajebi-4944	390	7	with	with	ADP
ajebi-4944	390	8	oliver	oliver	PROPN
ajebi-4944	390	9	’s	’s	PART
ajebi-4944	390	10	model	model	NOUN
ajebi-4944	390	11	of	of	ADP
ajebi-4944	390	12	brand	brand	NOUN
ajebi-4944	390	13	loyalty	loyalty	NOUN
ajebi-4944	390	14	which	which	PRON
ajebi-4944	390	15	explains	explain	VERB
ajebi-4944	390	16	the	the	DET
ajebi-4944	390	17	difference	difference	NOUN
ajebi-4944	390	18	between	between	ADP
ajebi-4944	390	19	behavioral	behavioral	ADJ
ajebi-4944	390	20	loyalty	loyalty	NOUN
ajebi-4944	390	21	(	(	PUNCT
ajebi-4944	390	22	in	in	ADP
ajebi-4944	390	23	terms	term	NOUN
ajebi-4944	390	24	of	of	ADP
ajebi-4944	390	25	repeat	repeat	NOUN
ajebi-4944	390	26	purchases	purchase	NOUN
ajebi-4944	390	27	)	)	PUNCT
ajebi-4944	390	28	and	and	CCONJ
ajebi-4944	390	29	attitudinal	attitudinal	ADJ
ajebi-4944	390	30	loyalty	loyalty	NOUN
ajebi-4944	390	31	(	(	PUNCT
ajebi-4944	390	32	emotional	emotional	ADJ
ajebi-4944	390	33	attachment	attachment	NOUN
ajebi-4944	390	34	and	and	CCONJ
ajebi-4944	390	35	advocacy	advocacy	NOUN
ajebi-4944	390	36	)	)	PUNCT
ajebi-4944	390	37	.	.	PUNCT
ajebi-4944	391	1	our	our	PRON
ajebi-4944	391	2	findings	finding	NOUN
ajebi-4944	391	3	indicate	indicate	VERB
ajebi-4944	391	4	that	that	PRON
ajebi-4944	391	5	gamification	gamification	NOUN
ajebi-4944	391	6	can	can	AUX
ajebi-4944	391	7	tempt	tempt	VERB
ajebi-4944	391	8	up	up	ADP
ajebi-4944	391	9	both	both	PRON
ajebi-4944	391	10	of	of	ADP
ajebi-4944	391	11	these	these	DET
ajebi-4944	391	12	types	type	NOUN
ajebi-4944	391	13	:	:	PUNCT
ajebi-4944	391	14	respondents	respondent	NOUN
ajebi-4944	391	15	exhibited	exhibit	VERB
ajebi-4944	391	16	strong	strong	ADJ
ajebi-4944	391	17	behavioral	behavioral	ADJ
ajebi-4944	391	18	loyalty	loyalty	NOUN
ajebi-4944	391	19	(	(	PUNCT
ajebi-4944	391	20	high	high	ADJ
ajebi-4944	391	21	repurchase	repurchase	NOUN
ajebi-4944	391	22	intentions	intention	NOUN
ajebi-4944	391	23	and	and	CCONJ
ajebi-4944	391	24	advocacy	advocacy	NOUN
ajebi-4944	391	25	)	)	PUNCT
ajebi-4944	391	26	along	along	ADP
ajebi-4944	391	27	with	with	ADP
ajebi-4944	391	28	notable	notable	ADJ
ajebi-4944	391	29	attitudinal	attitudinal	ADJ
ajebi-4944	391	30	loyalty	loyalty	NOUN
ajebi-4944	391	31	,	,	PUNCT
ajebi-4944	391	32	like	like	ADP
ajebi-4944	391	33	feeling	feel	VERB
ajebi-4944	391	34	emotionally	emotionally	ADV
ajebi-4944	391	35	connected	connect	VERB
ajebi-4944	391	36	to	to	ADP
ajebi-4944	391	37	the	the	DET
ajebi-4944	391	38	brand	brand	NOUN
ajebi-4944	391	39	(	(	PUNCT
ajebi-4944	391	40	mean	mean	NOUN
ajebi-4944	391	41	=	=	SYM
ajebi-4944	391	42	4.13	4.13	NUM
ajebi-4944	391	43	)	)	PUNCT
ajebi-4944	391	44	.	.	PUNCT
ajebi-4944	392	1	the	the	DET
ajebi-4944	392	2	slightly	slightly	ADV
ajebi-4944	392	3	lower	low	ADJ
ajebi-4944	392	4	score	score	NOUN
ajebi-4944	392	5	for	for	ADP
ajebi-4944	392	6	emotional	emotional	ADJ
ajebi-4944	392	7	connection	connection	NOUN
ajebi-4944	392	8	,	,	PUNCT
ajebi-4944	392	9	while	while	SCONJ
ajebi-4944	392	10	still	still	ADV
ajebi-4944	392	11	positive	positive	ADJ
ajebi-4944	392	12	,	,	PUNCT
ajebi-4944	392	13	indicates	indicate	VERB
ajebi-4944	392	14	that	that	SCONJ
ajebi-4944	392	15	the	the	DET
ajebi-4944	392	16	attitudinal	attitudinal	ADJ
ajebi-4944	392	17	component	component	NOUN
ajebi-4944	392	18	,	,	PUNCT
ajebi-4944	392	19	though	though	SCONJ
ajebi-4944	392	20	boosted	boost	VERB
ajebi-4944	392	21	by	by	ADP
ajebi-4944	392	22	gamification	gamification	NOUN
ajebi-4944	392	23	,	,	PUNCT
ajebi-4944	392	24	leaves	leave	VERB
ajebi-4944	392	25	some	some	DET
ajebi-4944	392	26	room	room	NOUN
ajebi-4944	392	27	for	for	ADP
ajebi-4944	392	28	further	further	ADJ
ajebi-4944	392	29	growth	growth	NOUN
ajebi-4944	392	30	.	.	PUNCT
ajebi-4944	393	1	however	however	ADV
ajebi-4944	393	2	,	,	PUNCT
ajebi-4944	393	3	the	the	DET
ajebi-4944	393	4	overall	overall	ADJ
ajebi-4944	393	5	very	very	ADV
ajebi-4944	393	6	high	high	ADJ
ajebi-4944	393	7	loyalty	loyalty	NOUN
ajebi-4944	393	8	levels	level	NOUN
ajebi-4944	393	9	observed	observe	VERB
ajebi-4944	393	10	provide	provide	VERB
ajebi-4944	393	11	clear	clear	ADJ
ajebi-4944	393	12	evidence	evidence	NOUN
ajebi-4944	393	13	that	that	SCONJ
ajebi-4944	393	14	as	as	SCONJ
ajebi-4944	393	15	gamification	gamification	NOUN
ajebi-4944	393	16	intensity	intensity	NOUN
ajebi-4944	393	17	increases	increase	VERB
ajebi-4944	393	18	,	,	PUNCT
ajebi-4944	393	19	so	so	ADV
ajebi-4944	393	20	does	do	VERB
ajebi-4944	393	21	the	the	DET
ajebi-4944	393	22	loyalty	loyalty	NOUN
ajebi-4944	393	23	of	of	ADP
ajebi-4944	393	24	young	young	ADJ
ajebi-4944	393	25	adult	adult	NOUN
ajebi-4944	393	26	consumers	consumer	NOUN
ajebi-4944	393	27	to	to	ADP
ajebi-4944	393	28	the	the	DET
ajebi-4944	393	29	brand	brand	NOUN
ajebi-4944	393	30	.	.	PUNCT
ajebi-4944	394	1	the	the	DET
ajebi-4944	394	2	robust	robust	ADJ
ajebi-4944	394	3	connection	connection	NOUN
ajebi-4944	394	4	of	of	ADP
ajebi-4944	394	5	our	our	PRON
ajebi-4944	394	6	results	result	NOUN
ajebi-4944	394	7	with	with	ADP
ajebi-4944	394	8	the	the	DET
ajebi-4944	394	9	existing	exist	VERB
ajebi-4944	394	10	studies	study	NOUN
ajebi-4944	394	11	and	and	CCONJ
ajebi-4944	394	12	theories	theory	NOUN
ajebi-4944	394	13	enhances	enhance	VERB
ajebi-4944	394	14	the	the	DET
ajebi-4944	394	15	credibility	credibility	NOUN
ajebi-4944	394	16	of	of	ADP
ajebi-4944	394	17	this	this	DET
ajebi-4944	394	18	observed	observe	VERB
ajebi-4944	394	19	relationship	relationship	NOUN
ajebi-4944	394	20	.	.	PUNCT
ajebi-4944	395	1	positive	positive	ADJ
ajebi-4944	395	2	impacts	impact	NOUN
ajebi-4944	395	3	of	of	ADP
ajebi-4944	395	4	gamification	gamification	NOUN
ajebi-4944	395	5	on	on	ADP
ajebi-4944	395	6	engagement	engagement	NOUN
ajebi-4944	395	7	and	and	CCONJ
ajebi-4944	395	8	loyalty	loyalty	NOUN
ajebi-4944	395	9	outcomes	outcome	NOUN
ajebi-4944	395	10	have	have	AUX
ajebi-4944	395	11	been	be	AUX
ajebi-4944	395	12	reported	report	VERB
ajebi-4944	395	13	in	in	ADP
ajebi-4944	395	14	earlier	early	ADJ
ajebi-4944	395	15	studies	study	NOUN
ajebi-4944	395	16	worldwide	worldwide	ADV
ajebi-4944	395	17	.	.	PUNCT
ajebi-4944	396	1	for	for	ADP
ajebi-4944	396	2	instance	instance	NOUN
ajebi-4944	396	3	,	,	PUNCT
ajebi-4944	396	4	it	it	PRON
ajebi-4944	396	5	was	be	AUX
ajebi-4944	396	6	found	find	VERB
ajebi-4944	396	7	by	by	ADP
ajebi-4944	396	8	xi	xi	PROPN
ajebi-4944	396	9	and	and	CCONJ
ajebi-4944	396	10	hamari	hamari	ADJ
ajebi-4944	396	11	(	(	PUNCT
ajebi-4944	396	12	2020	2020	NUM
ajebi-4944	396	13	)	)	PUNCT
ajebi-4944	396	14	that	that	SCONJ
ajebi-4944	396	15	gamification	gamification	NOUN
ajebi-4944	396	16	has	have	VERB
ajebi-4944	396	17	a	a	DET
ajebi-4944	396	18	positive	positive	ADJ
ajebi-4944	396	19	influence	influence	NOUN
ajebi-4944	396	20	on	on	ADP
ajebi-4944	396	21	brand	brand	NOUN
ajebi-4944	396	22	engagement	engagement	NOUN
ajebi-4944	396	23	which	which	PRON
ajebi-4944	396	24	in	in	ADP
ajebi-4944	396	25	turn	turn	NOUN
ajebi-4944	396	26	affects	affect	VERB
ajebi-4944	396	27	the	the	DET
ajebi-4944	396	28	overall	overall	ADJ
ajebi-4944	396	29	brand	brand	NOUN
ajebi-4944	396	30	equity	equity	NOUN
ajebi-4944	396	31	.	.	PUNCT
ajebi-4944	397	1	our	our	PRON
ajebi-4944	397	2	study	study	NOUN
ajebi-4944	397	3	expands	expand	VERB
ajebi-4944	397	4	on	on	ADP
ajebi-4944	397	5	this	this	DET
ajebi-4944	397	6	knowledge	knowledge	NOUN
ajebi-4944	397	7	by	by	ADP
ajebi-4944	397	8	showing	show	VERB
ajebi-4944	397	9	that	that	SCONJ
ajebi-4944	397	10	the	the	DET
ajebi-4944	397	11	gamification	gamification	NOUN
ajebi-4944	397	12	is	be	AUX
ajebi-4944	397	13	not	not	PART
ajebi-4944	397	14	only	only	ADV
ajebi-4944	397	15	the	the	DET
ajebi-4944	397	16	possession	possession	NOUN
ajebi-4944	397	17	of	of	ADP
ajebi-4944	397	18	it	it	PRON
ajebi-4944	397	19	but	but	CCONJ
ajebi-4944	397	20	also	also	ADV
ajebi-4944	397	21	the	the	DET
ajebi-4944	397	22	scale	scale	NOUN
ajebi-4944	397	23	of	of	ADP
ajebi-4944	397	24	it	it	PRON
ajebi-4944	397	25	is	be	AUX
ajebi-4944	397	26	a	a	DET
ajebi-4944	397	27	key	key	ADJ
ajebi-4944	397	28	factor	factor	NOUN
ajebi-4944	397	29	thus	thus	ADV
ajebi-4944	397	30	it	it	PRON
ajebi-4944	397	31	tackles	tackle	VERB
ajebi-4944	397	32	a	a	DET
ajebi-4944	397	33	gap	gap	NOUN
ajebi-4944	397	34	in	in	ADP
ajebi-4944	397	35	literature	literature	NOUN
ajebi-4944	397	36	where	where	SCONJ
ajebi-4944	397	37	gamification	gamification	NOUN
ajebi-4944	397	38	was	be	AUX
ajebi-4944	397	39	often	often	ADV
ajebi-4944	397	40	treated	treat	VERB
ajebi-4944	397	41	as	as	ADP
ajebi-4944	397	42	a	a	DET
ajebi-4944	397	43	binary	binary	ADJ
ajebi-4944	397	44	condition	condition	NOUN
ajebi-4944	397	45	.	.	PUNCT
ajebi-4944	398	1	in	in	ADP
ajebi-4944	398	2	a	a	DET
ajebi-4944	398	3	similar	similar	ADJ
ajebi-4944	398	4	spirit	spirit	NOUN
ajebi-4944	398	5	,	,	PUNCT
ajebi-4944	398	6	harwood	harwood	NOUN
ajebi-4944	398	7	and	and	CCONJ
ajebi-4944	398	8	garry	garry	PROPN
ajebi-4944	398	9	(	(	PUNCT
ajebi-4944	398	10	2015	2015	NUM
ajebi-4944	398	11	)	)	PUNCT
ajebi-4944	398	12	reported	report	VERB
ajebi-4944	398	13	that	that	SCONJ
ajebi-4944	398	14	gamified	gamifie	VERB
ajebi-4944	398	15	loyalty	loyalty	NOUN
ajebi-4944	398	16	programs	program	NOUN
ajebi-4944	398	17	were	be	AUX
ajebi-4944	398	18	significant	significant	ADJ
ajebi-4944	398	19	in	in	ADP
ajebi-4944	398	20	increasing	increase	VERB
ajebi-4944	398	21	e	e	NOUN
ajebi-4944	398	22	-	-	NOUN
ajebi-4944	398	23	loyalty	loyalty	NOUN
ajebi-4944	398	24	and	and	CCONJ
ajebi-4944	398	25	repurchase	repurchase	VERB
ajebi-4944	398	26	behavior	behavior	NOUN
ajebi-4944	398	27	which	which	PRON
ajebi-4944	398	28	was	be	AUX
ajebi-4944	398	29	also	also	ADV
ajebi-4944	398	30	the	the	DET
ajebi-4944	398	31	trend	trend	NOUN
ajebi-4944	398	32	observed	observe	VERB
ajebi-4944	398	33	in	in	ADP
ajebi-4944	398	34	the	the	DET
ajebi-4944	398	35	case	case	NOUN
ajebi-4944	398	36	of	of	ADP
ajebi-4944	398	37	young	young	ADJ
ajebi-4944	398	38	adults	adult	NOUN
ajebi-4944	398	39	in	in	ADP
ajebi-4944	398	40	the	the	DET
ajebi-4944	398	41	philippines	philippine	NOUN
ajebi-4944	398	42	:	:	PUNCT
ajebi-4944	398	43	stronger	strong	ADJ
ajebi-4944	398	44	gamification	gamification	NOUN
ajebi-4944	398	45	was	be	AUX
ajebi-4944	398	46	associated	associate	VERB
ajebi-4944	398	47	with	with	ADP
ajebi-4944	398	48	higher	high	ADJ
ajebi-4944	398	49	intent	intent	NOUN
ajebi-4944	398	50	to	to	PART
ajebi-4944	398	51	repurchase	repurchase	VERB
ajebi-4944	398	52	and	and	CCONJ
ajebi-4944	398	53	recommend	recommend	VERB
ajebi-4944	398	54	.	.	PUNCT
ajebi-4944	399	1	the	the	DET
ajebi-4944	399	2	data	datum	NOUN
ajebi-4944	399	3	we	we	PRON
ajebi-4944	399	4	provide	provide	VERB
ajebi-4944	399	5	strongly	strongly	ADV
ajebi-4944	399	6	support	support	VERB
ajebi-4944	399	7	the	the	DET
ajebi-4944	399	8	propositions	proposition	NOUN
ajebi-4944	399	9	of	of	ADP
ajebi-4944	399	10	caponpon	caponpon	NOUN
ajebi-4944	399	11	et	et	PROPN
ajebi-4944	399	12	al	al	PROPN
ajebi-4944	399	13	.	.	PROPN
ajebi-4944	400	1	(	(	PUNCT
ajebi-4944	400	2	2023	2023	NUM
ajebi-4944	400	3	)	)	PUNCT
ajebi-4944	400	4	that	that	PRON
ajebi-4944	400	5	gamified	gamifie	VERB
ajebi-4944	400	6	elements	element	NOUN
ajebi-4944	400	7	are	be	AUX
ajebi-4944	400	8	influential	influential	ADJ
ajebi-4944	400	9	in	in	ADP
ajebi-4944	400	10	raising	raise	VERB
ajebi-4944	400	11	the	the	DET
ajebi-4944	400	12	frequency	frequency	NOUN
ajebi-4944	400	13	of	of	ADP
ajebi-4944	400	14	purchases	purchase	NOUN
ajebi-4944	400	15	and	and	CCONJ
ajebi-4944	400	16	brand	brand	NOUN
ajebi-4944	400	17	advocacy	advocacy	NOUN
ajebi-4944	400	18	in	in	ADP
ajebi-4944	400	19	e	e	NOUN
ajebi-4944	400	20	-	-	NOUN
ajebi-4944	400	21	commerce	commerce	NOUN
ajebi-4944	400	22	,	,	PUNCT
ajebi-4944	400	23	thus	thus	ADV
ajebi-4944	400	24	generalizing	generalize	VERB
ajebi-4944	400	25	their	their	PRON
ajebi-4944	400	26	findings	finding	NOUN
ajebi-4944	400	27	also	also	ADV
ajebi-4944	400	28	to	to	ADP
ajebi-4944	400	29	other	other	ADJ
ajebi-4944	400	30	types	type	NOUN
ajebi-4944	400	31	of	of	ADP
ajebi-4944	400	32	brand	brand	NOUN
ajebi-4944	400	33	experiences	experience	NOUN
ajebi-4944	400	34	.	.	PUNCT
ajebi-4944	401	1	theoretical	theoretical	ADJ
ajebi-4944	401	2	explanations	explanation	NOUN
ajebi-4944	401	3	can	can	AUX
ajebi-4944	401	4	be	be	AUX
ajebi-4944	401	5	based	base	VERB
ajebi-4944	401	6	on	on	ADP
ajebi-4944	401	7	self	self	NOUN
ajebi-4944	401	8	-	-	PUNCT
ajebi-4944	401	9	determination	determination	NOUN
ajebi-4944	401	10	theory	theory	NOUN
ajebi-4944	401	11	and	and	CCONJ
ajebi-4944	401	12	flow	flow	NOUN
ajebi-4944	401	13	theory	theory	NOUN
ajebi-4944	401	14	.	.	PUNCT
ajebi-4944	402	1	the	the	DET
ajebi-4944	402	2	high	high	ADJ
ajebi-4944	402	3	level	level	NOUN
ajebi-4944	402	4	of	of	ADP
ajebi-4944	402	5	gamification	gamification	NOUN
ajebi-4944	402	6	would	would	AUX
ajebi-4944	402	7	probably	probably	ADV
ajebi-4944	402	8	mean	mean	VERB
ajebi-4944	402	9	that	that	SCONJ
ajebi-4944	402	10	the	the	DET
ajebi-4944	402	11	experience	experience	NOUN
ajebi-4944	402	12	is	be	AUX
ajebi-4944	402	13	richer	rich	ADJ
ajebi-4944	402	14	and	and	CCONJ
ajebi-4944	402	15	more	more	ADV
ajebi-4944	402	16	intrinsic	intrinsic	ADJ
ajebi-4944	402	17	boredom	boredom	NOUN
ajebi-4944	402	18	-	-	PUNCT
ajebi-4944	402	19	free	free	ADJ
ajebi-4944	402	20	indeed	indeed	ADV
ajebi-4944	402	21	,	,	PUNCT
ajebi-4944	402	22	the	the	DET
ajebi-4944	402	23	respondents	respondent	NOUN
ajebi-4944	402	24	showed	show	VERB
ajebi-4944	402	25	that	that	SCONJ
ajebi-4944	402	26	they	they	PRON
ajebi-4944	402	27	find	find	VERB
ajebi-4944	402	28	the	the	DET
ajebi-4944	402	29	gamification	gamification	NOUN
ajebi-4944	402	30	measures	measure	NOUN
ajebi-4944	402	31	to	to	PART
ajebi-4944	402	32	be	be	AUX
ajebi-4944	402	33	“	"	PUNCT
ajebi-4944	402	34	highly	highly	ADV
ajebi-4944	402	35	immersive	immersive	ADJ
ajebi-4944	402	36	and	and	CCONJ
ajebi-4944	402	37	engaging	engaging	ADJ
ajebi-4944	402	38	”	"	PUNCT
ajebi-4944	402	39	(	(	PUNCT
ajebi-4944	402	40	mean	mean	NOUN
ajebi-4944	402	41	~4.27	~4.27	PUNCT
ajebi-4944	402	42	)	)	PUNCT
ajebi-4944	402	43	and	and	CCONJ
ajebi-4944	402	44	such	such	ADJ
ajebi-4944	402	45	features	feature	NOUN
ajebi-4944	402	46	encourage	encourage	VERB
ajebi-4944	402	47	them	they	PRON
ajebi-4944	402	48	to	to	PART
ajebi-4944	402	49	do	do	VERB
ajebi-4944	402	50	tasks	task	NOUN
ajebi-4944	402	51	.	.	PUNCT
ajebi-4944	403	1	thus	thus	ADV
ajebi-4944	403	2	,	,	PUNCT
ajebi-4944	403	3	the	the	DET
ajebi-4944	403	4	heavily	heavily	ADV
ajebi-4944	403	5	intense	intense	ADJ
ajebi-4944	403	6	gamification	gamification	NOUN
ajebi-4944	403	7	(	(	PUNCT
ajebi-4944	403	8	with	with	ADP
ajebi-4944	403	9	elements	element	NOUN
ajebi-4944	403	10	such	such	ADJ
ajebi-4944	403	11	as	as	ADP
ajebi-4944	403	12	constant	constant	ADJ
ajebi-4944	403	13	challenges	challenge	NOUN
ajebi-4944	403	14	and	and	CCONJ
ajebi-4944	403	15	dynamic	dynamic	ADJ
ajebi-4944	403	16	content	content	NOUN
ajebi-4944	403	17	)	)	PUNCT
ajebi-4944	403	18	fulfills	fulfill	VERB
ajebi-4944	403	19	users	user	NOUN
ajebi-4944	403	20	’	’	PART
ajebi-4944	403	21	intrinsic	intrinsic	ADJ
ajebi-4944	403	22	needs	need	NOUN
ajebi-4944	403	23	of	of	ADP
ajebi-4944	403	24	competence	competence	NOUN
ajebi-4944	403	25	and	and	CCONJ
ajebi-4944	403	26	stimulation	stimulation	NOUN
ajebi-4944	403	27	,	,	PUNCT
ajebi-4944	403	28	respectively	respectively	ADV
ajebi-4944	403	29	thereby	thereby	ADV
ajebi-4944	403	30	giving	give	VERB
ajebi-4944	403	31	the	the	DET
ajebi-4944	403	32	empowerment	empowerment	NOUN
ajebi-4944	403	33	to	to	ADP
ajebi-4944	403	34	them	they	PRON
ajebi-4944	403	35	for	for	ADP
ajebi-4944	403	36	the	the	DET
ajebi-4944	403	37	voluntary	voluntary	ADJ
ajebi-4944	403	38	interaction	interaction	NOUN
ajebi-4944	403	39	with	with	ADP
ajebi-4944	403	40	the	the	DET
ajebi-4944	403	41	brand	brand	NOUN
ajebi-4944	403	42	.	.	PUNCT
ajebi-4944	404	1	as	as	ADV
ajebi-4944	404	2	long	long	ADV
ajebi-4944	404	3	an	an	DET
ajebi-4944	404	4	activity	activity	NOUN
ajebi-4944	404	5	is	be	AUX
ajebi-4944	404	6	internally	internally	ADV
ajebi-4944	404	7	enjoyable	enjoyable	ADJ
ajebi-4944	404	8	,	,	PUNCT
ajebi-4944	404	9	consumers	consumer	NOUN
ajebi-4944	404	10	are	be	AUX
ajebi-4944	404	11	more	more	ADV
ajebi-4944	404	12	likely	likely	ADJ
ajebi-4944	404	13	to	to	PART
ajebi-4944	404	14	form	form	VERB
ajebi-4944	404	15	a	a	DET
ajebi-4944	404	16	stable	stable	ADJ
ajebi-4944	404	17	loyalty	loyalty	NOUN
ajebi-4944	404	18	because	because	SCONJ
ajebi-4944	404	19	their	their	PRON
ajebi-4944	404	20	engagement	engagement	NOUN
ajebi-4944	404	21	is	be	AUX
ajebi-4944	404	22	not	not	PART
ajebi-4944	404	23	always	always	ADV
ajebi-4944	404	24	driven	drive	VERB
ajebi-4944	404	25	only	only	ADV
ajebi-4944	404	26	by	by	ADP
ajebi-4944	404	27	external	external	ADJ
ajebi-4944	404	28	rewards	reward	NOUN
ajebi-4944	404	29	.	.	PUNCT
ajebi-4944	405	1	flow	flow	NOUN
ajebi-4944	405	2	theory	theory	NOUN
ajebi-4944	405	3	also	also	ADV
ajebi-4944	405	4	gives	give	VERB
ajebi-4944	405	5	an	an	DET
ajebi-4944	405	6	explanation	explanation	NOUN
ajebi-4944	405	7	to	to	ADP
ajebi-4944	405	8	this	this	PRON
ajebi-4944	405	9	:	:	PUNCT
ajebi-4944	405	10	a	a	DET
ajebi-4944	405	11	gamified	gamifie	VERB
ajebi-4944	405	12	environment	environment	NOUN
ajebi-4944	405	13	which	which	PRON
ajebi-4944	405	14	is	be	AUX
ajebi-4944	405	15	engrossing	engross	VERB
ajebi-4944	405	16	and	and	CCONJ
ajebi-4944	405	17	continues	continue	VERB
ajebi-4944	405	18	to	to	PART
ajebi-4944	405	19	give	give	VERB
ajebi-4944	405	20	optimally	optimally	ADV
ajebi-4944	405	21	pa	pa	PROPN
ajebi-4944	405	22	ge	ge	PROPN
ajebi-4944	405	23	15	15	NUM
ajebi-4944	405	24	2	2	NUM
ajebi-4944	405	25	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	405	26	am	am	NOUN
ajebi-4944	405	27	.	.	PUNCT
ajebi-4944	406	1	j.	j.	PROPN
ajebi-4944	406	2	econ	econ	PROPN
ajebi-4944	406	3	.	.	PUNCT
ajebi-4944	406	4	bus	bus	PROPN
ajebi-4944	406	5	.	.	PUNCT
ajebi-4944	407	1	innov	innov	PROPN
ajebi-4944	407	2	.	.	PUNCT
ajebi-4944	408	1	4(2	4(2	NUM
ajebi-4944	408	2	)	)	PUNCT
ajebi-4944	409	1	139	139	NUM
ajebi-4944	409	2	-	-	SYM
ajebi-4944	409	3	156	156	NUM
ajebi-4944	409	4	,	,	PUNCT
ajebi-4944	409	5	2025	2025	NUM
ajebi-4944	409	6	challenging	challenging	ADJ
ajebi-4944	409	7	tasks	task	NOUN
ajebi-4944	409	8	can	can	AUX
ajebi-4944	409	9	create	create	VERB
ajebi-4944	409	10	a	a	DET
ajebi-4944	409	11	flow	flow	NOUN
ajebi-4944	409	12	state	state	NOUN
ajebi-4944	409	13	.	.	PUNCT
ajebi-4944	410	1	consequently	consequently	ADV
ajebi-4944	410	2	,	,	PUNCT
ajebi-4944	410	3	in	in	ADP
ajebi-4944	410	4	such	such	DET
ajebi-4944	410	5	a	a	DET
ajebi-4944	410	6	state	state	NOUN
ajebi-4944	410	7	,	,	PUNCT
ajebi-4944	410	8	the	the	DET
ajebi-4944	410	9	users	user	NOUN
ajebi-4944	410	10	lose	lose	VERB
ajebi-4944	410	11	time	time	NOUN
ajebi-4944	410	12	,	,	PUNCT
ajebi-4944	410	13	have	have	VERB
ajebi-4944	410	14	fun	fun	NOUN
ajebi-4944	410	15	with	with	ADP
ajebi-4944	410	16	the	the	DET
ajebi-4944	410	17	activity	activity	NOUN
ajebi-4944	410	18	,	,	PUNCT
ajebi-4944	410	19	and	and	CCONJ
ajebi-4944	410	20	establish	establish	VERB
ajebi-4944	410	21	a	a	DET
ajebi-4944	410	22	good	good	ADJ
ajebi-4944	410	23	association	association	NOUN
ajebi-4944	410	24	with	with	ADP
ajebi-4944	410	25	the	the	DET
ajebi-4944	410	26	source	source	NOUN
ajebi-4944	410	27	of	of	ADP
ajebi-4944	410	28	that	that	DET
ajebi-4944	410	29	experience	experience	NOUN
ajebi-4944	410	30	in	in	ADP
ajebi-4944	410	31	this	this	DET
ajebi-4944	410	32	case	case	NOUN
ajebi-4944	410	33	,	,	PUNCT
ajebi-4944	410	34	the	the	DET
ajebi-4944	410	35	brand	brand	NOUN
ajebi-4944	410	36	.	.	PUNCT
ajebi-4944	411	1	our	our	PRON
ajebi-4944	411	2	participants	participant	NOUN
ajebi-4944	411	3	’	'	PUNCT
ajebi-4944	411	4	firm	firm	ADJ
ajebi-4944	411	5	consensus	consensus	NOUN
ajebi-4944	411	6	that	that	PRON
ajebi-4944	411	7	gamified	gamifie	VERB
ajebi-4944	411	8	programs	program	NOUN
ajebi-4944	411	9	are	be	AUX
ajebi-4944	411	10	bringing	bring	VERB
ajebi-4944	411	11	on	on	ADP
ajebi-4944	411	12	the	the	DET
ajebi-4944	411	13	frequent	frequent	ADJ
ajebi-4944	411	14	new	new	ADJ
ajebi-4944	411	15	challenges	challenge	NOUN
ajebi-4944	411	16	and	and	CCONJ
ajebi-4944	411	17	are	be	AUX
ajebi-4944	411	18	fun	fun	ADJ
ajebi-4944	411	19	and	and	CCONJ
ajebi-4944	411	20	interesting	interesting	ADJ
ajebi-4944	411	21	along	along	ADP
ajebi-4944	411	22	the	the	DET
ajebi-4944	411	23	time	time	NOUN
ajebi-4944	411	24	(	(	PUNCT
ajebi-4944	411	25	means	mean	VERB
ajebi-4944	411	26	~4.3	~4.3	NUM
ajebi-4944	411	27	)	)	PUNCT
ajebi-4944	411	28	indicates	indicate	VERB
ajebi-4944	411	29	to	to	ADP
ajebi-4944	411	30	us	we	PRON
ajebi-4944	411	31	that	that	SCONJ
ajebi-4944	411	32	they	they	PRON
ajebi-4944	411	33	do	do	AUX
ajebi-4944	411	34	so	so	ADV
ajebi-4944	411	35	flow	flow	VERB
ajebi-4944	411	36	often	often	ADV
ajebi-4944	411	37	.	.	PUNCT
ajebi-4944	412	1	as	as	ADP
ajebi-4944	412	2	a	a	DET
ajebi-4944	412	3	result	result	NOUN
ajebi-4944	412	4	,	,	PUNCT
ajebi-4944	412	5	the	the	DET
ajebi-4944	412	6	brand	brand	NOUN
ajebi-4944	412	7	giving	give	VERB
ajebi-4944	412	8	that	that	DET
ajebi-4944	412	9	experience	experience	NOUN
ajebi-4944	412	10	will	will	AUX
ajebi-4944	412	11	be	be	AUX
ajebi-4944	412	12	the	the	DET
ajebi-4944	412	13	one	one	NOUN
ajebi-4944	412	14	that	that	PRON
ajebi-4944	412	15	feels	feel	VERB
ajebi-4944	412	16	the	the	DET
ajebi-4944	412	17	impact	impact	NOUN
ajebi-4944	412	18	of	of	ADP
ajebi-4944	412	19	it	it	PRON
ajebi-4944	412	20	through	through	ADP
ajebi-4944	412	21	the	the	DET
ajebi-4944	412	22	increased	increase	VERB
ajebi-4944	412	23	loyalty	loyalty	NOUN
ajebi-4944	412	24	,	,	PUNCT
ajebi-4944	412	25	consequently	consequently	ADV
ajebi-4944	412	26	.	.	PUNCT
ajebi-4944	413	1	in	in	ADP
ajebi-4944	413	2	sum	sum	NOUN
ajebi-4944	413	3	,	,	PUNCT
ajebi-4944	413	4	the	the	DET
ajebi-4944	413	5	literature	literature	NOUN
ajebi-4944	413	6	and	and	CCONJ
ajebi-4944	413	7	data	datum	NOUN
ajebi-4944	413	8	all	all	PRON
ajebi-4944	413	9	align	align	VERB
ajebi-4944	413	10	for	for	ADP
ajebi-4944	413	11	the	the	DET
ajebi-4944	413	12	assertion	assertion	NOUN
ajebi-4944	413	13	that	that	SCONJ
ajebi-4944	413	14	increasing	increase	VERB
ajebi-4944	413	15	the	the	DET
ajebi-4944	413	16	scale	scale	NOUN
ajebi-4944	413	17	of	of	ADP
ajebi-4944	413	18	gamification	gamification	NOUN
ajebi-4944	413	19	is	be	AUX
ajebi-4944	413	20	a	a	DET
ajebi-4944	413	21	very	very	ADV
ajebi-4944	413	22	effective	effective	ADJ
ajebi-4944	413	23	way	way	NOUN
ajebi-4944	413	24	to	to	PART
ajebi-4944	413	25	build	build	VERB
ajebi-4944	413	26	the	the	DET
ajebi-4944	413	27	behavioral	behavioral	ADJ
ajebi-4944	413	28	and	and	CCONJ
ajebi-4944	413	29	emotional	emotional	ADJ
ajebi-4944	413	30	fronts	front	NOUN
ajebi-4944	413	31	of	of	ADP
ajebi-4944	413	32	brand	brand	NOUN
ajebi-4944	413	33	loyalty	loyalty	NOUN
ajebi-4944	413	34	in	in	ADP
ajebi-4944	413	35	the	the	DET
ajebi-4944	413	36	market	market	NOUN
ajebi-4944	413	37	for	for	ADP
ajebi-4944	413	38	the	the	DET
ajebi-4944	413	39	young	young	ADJ
ajebi-4944	413	40	.	.	PUNCT
ajebi-4944	414	1	this	this	DET
ajebi-4944	414	2	addresses	address	VERB
ajebi-4944	414	3	the	the	DET
ajebi-4944	414	4	research	research	NOUN
ajebi-4944	414	5	gap	gap	NOUN
ajebi-4944	414	6	identified	identify	VERB
ajebi-4944	414	7	by	by	ADP
ajebi-4944	414	8	scholars	scholar	NOUN
ajebi-4944	414	9	like	like	ADP
ajebi-4944	414	10	bohné	bohné	NOUN
ajebi-4944	414	11	et	et	PROPN
ajebi-4944	414	12	al	al	PROPN
ajebi-4944	414	13	.	.	PROPN
ajebi-4944	415	1	(	(	PUNCT
ajebi-4944	415	2	2023	2023	NUM
ajebi-4944	415	3	)	)	PUNCT
ajebi-4944	415	4	as	as	SCONJ
ajebi-4944	415	5	it	it	PRON
ajebi-4944	415	6	provides	provide	VERB
ajebi-4944	415	7	quantitative	quantitative	ADJ
ajebi-4944	415	8	evidence	evidence	NOUN
ajebi-4944	415	9	showing	show	VERB
ajebi-4944	415	10	that	that	SCONJ
ajebi-4944	415	11	different	different	ADJ
ajebi-4944	415	12	degrees	degree	NOUN
ajebi-4944	415	13	of	of	ADP
ajebi-4944	415	14	gamification	gamification	NOUN
ajebi-4944	415	15	significantly	significantly	ADV
ajebi-4944	415	16	influence	influence	PROPN
ajebi-4944	415	17	loyalty	loyalty	NOUN
ajebi-4944	415	18	,	,	PUNCT
ajebi-4944	415	19	especially	especially	ADV
ajebi-4944	415	20	in	in	ADP
ajebi-4944	415	21	a	a	DET
ajebi-4944	415	22	digitally	digitally	ADV
ajebi-4944	415	23	oriented	orient	VERB
ajebi-4944	415	24	emerging	emerge	VERB
ajebi-4944	415	25	market	market	NOUN
ajebi-4944	415	26	demographic	demographic	ADJ
ajebi-4944	415	27	.	.	PUNCT
ajebi-4944	416	1	thresholds	threshold	NOUN
ajebi-4944	416	2	of	of	ADP
ajebi-4944	416	3	gamification	gamification	NOUN
ajebi-4944	416	4	intensity	intensity	NOUN
ajebi-4944	416	5	and	and	CCONJ
ajebi-4944	416	6	diminishing	diminishing	NOUN
ajebi-4944	416	7	returns	return	NOUN
ajebi-4944	416	8	the	the	DET
ajebi-4944	416	9	fundamental	fundamental	ADJ
ajebi-4944	416	10	question	question	NOUN
ajebi-4944	416	11	raised	raise	VERB
ajebi-4944	416	12	in	in	ADP
ajebi-4944	416	13	this	this	DET
ajebi-4944	416	14	registration	registration	NOUN
ajebi-4944	416	15	was	be	AUX
ajebi-4944	416	16	whether	whether	SCONJ
ajebi-4944	416	17	or	or	CCONJ
ajebi-4944	416	18	not	not	PART
ajebi-4944	416	19	a	a	DET
ajebi-4944	416	20	point	point	NOUN
ajebi-4944	416	21	in	in	ADP
ajebi-4944	416	22	which	which	PRON
ajebi-4944	416	23	increasing	increase	VERB
ajebi-4944	416	24	gamification	gamification	NOUN
ajebi-4944	416	25	intensity	intensity	NOUN
ajebi-4944	416	26	would	would	AUX
ajebi-4944	416	27	yield	yield	VERB
ajebi-4944	416	28	no	no	DET
ajebi-4944	416	29	additional	additional	ADJ
ajebi-4944	416	30	benefits	benefit	NOUN
ajebi-4944	416	31	and	and	CCONJ
ajebi-4944	416	32	maybe	maybe	ADV
ajebi-4944	416	33	even	even	ADV
ajebi-4944	416	34	model	model	ADJ
ajebi-4944	416	35	-	-	PUNCT
ajebi-4944	416	36	back	back	NOUN
ajebi-4944	416	37	consumer	consumer	NOUN
ajebi-4944	416	38	engagement	engagement	NOUN
ajebi-4944	416	39	(	(	PUNCT
ajebi-4944	416	40	i.e.	i.e.	X
ajebi-4944	416	41	,	,	PUNCT
ajebi-4944	416	42	a	a	DET
ajebi-4944	416	43	diminishing	diminishing	NOUN
ajebi-4944	416	44	return	return	NOUN
ajebi-4944	416	45	)	)	PUNCT
ajebi-4944	416	46	.	.	PUNCT
ajebi-4944	417	1	from	from	ADP
ajebi-4944	417	2	our	our	PRON
ajebi-4944	417	3	findings	finding	NOUN
ajebi-4944	417	4	,	,	PUNCT
ajebi-4944	417	5	there	there	PRON
ajebi-4944	417	6	is	be	VERB
ajebi-4944	417	7	no	no	DET
ajebi-4944	417	8	clear	clear	ADJ
ajebi-4944	417	9	evidence	evidence	NOUN
ajebi-4944	417	10	of	of	ADP
ajebi-4944	417	11	a	a	DET
ajebi-4944	417	12	downturn	downturn	NOUN
ajebi-4944	417	13	or	or	CCONJ
ajebi-4944	417	14	saturating	saturate	VERB
ajebi-4944	417	15	effect	effect	NOUN
ajebi-4944	417	16	within	within	ADP
ajebi-4944	417	17	the	the	DET
ajebi-4944	417	18	range	range	NOUN
ajebi-4944	417	19	of	of	ADP
ajebi-4944	417	20	observed	observed	ADJ
ajebi-4944	417	21	gamification	gamification	NOUN
ajebi-4944	417	22	intensity	intensity	NOUN
ajebi-4944	417	23	.	.	PUNCT
ajebi-4944	418	1	unlike	unlike	ADP
ajebi-4944	418	2	this	this	PRON
ajebi-4944	418	3	,	,	PUNCT
ajebi-4944	418	4	the	the	DET
ajebi-4944	418	5	participants	participant	NOUN
ajebi-4944	418	6	`	`	PART
ajebi-4944	418	7	answers	answer	NOUN
ajebi-4944	418	8	suggest	suggest	VERB
ajebi-4944	418	9	that	that	SCONJ
ajebi-4944	418	10	multi	multi	NOUN
ajebi-4944	418	11	-	-	NOUN
ajebi-4944	418	12	gamification	gamification	NOUN
ajebi-4944	418	13	is	be	AUX
ajebi-4944	418	14	usually	usually	ADV
ajebi-4944	418	15	what	what	PRON
ajebi-4944	418	16	improves	improve	VERB
ajebi-4944	418	17	or	or	CCONJ
ajebi-4944	418	18	just	just	ADV
ajebi-4944	418	19	remediows	remediow	VERB
ajebi-4944	418	20	their	their	PRON
ajebi-4944	418	21	loyalty	loyalty	NOUN
ajebi-4944	418	22	.	.	PUNCT
ajebi-4944	419	1	principally	principally	ADV
ajebi-4944	419	2	,	,	PUNCT
ajebi-4944	419	3	a	a	DET
ajebi-4944	419	4	big	big	ADJ
ajebi-4944	419	5	majority	majority	NOUN
ajebi-4944	419	6	showed	show	VERB
ajebi-4944	419	7	a	a	DET
ajebi-4944	419	8	readiness	readiness	NOUN
ajebi-4944	419	9	to	to	PART
ajebi-4944	419	10	get	get	VERB
ajebi-4944	419	11	on	on	ADP
ajebi-4944	419	12	board	board	NOUN
ajebi-4944	419	13	with	with	ADP
ajebi-4944	419	14	even	even	ADV
ajebi-4944	419	15	more	more	ADV
ajebi-4944	419	16	gamified	gamified	ADJ
ajebi-4944	419	17	experiences	experience	NOUN
ajebi-4944	419	18	:	:	PUNCT
ajebi-4944	419	19	79.6	79.6	NUM
ajebi-4944	419	20	%	%	NOUN
ajebi-4944	419	21	said	say	VERB
ajebi-4944	419	22	that	that	SCONJ
ajebi-4944	419	23	they	they	PRON
ajebi-4944	419	24	were	be	AUX
ajebi-4944	419	25	“	"	PUNCT
ajebi-4944	419	26	likely	likely	ADJ
ajebi-4944	419	27	”	"	PUNCT
ajebi-4944	419	28	or	or	CCONJ
ajebi-4944	419	29	“	"	PUNCT
ajebi-4944	419	30	very	very	ADV
ajebi-4944	419	31	likely	likely	ADJ
ajebi-4944	419	32	”	"	PUNCT
ajebi-4944	419	33	to	to	PART
ajebi-4944	419	34	take	take	VERB
ajebi-4944	419	35	part	part	NOUN
ajebi-4944	419	36	in	in	ADP
ajebi-4944	419	37	the	the	DET
ajebi-4944	419	38	new	new	ADJ
ajebi-4944	419	39	gamified	gamifie	VERB
ajebi-4944	419	40	brand	brand	NOUN
ajebi-4944	419	41	program	program	NOUN
ajebi-4944	419	42	.	.	PUNCT
ajebi-4944	420	1	this	this	DET
ajebi-4944	420	2	excitement	excitement	NOUN
ajebi-4944	420	3	for	for	ADP
ajebi-4944	420	4	additional	additional	ADJ
ajebi-4944	420	5	gamifying	gamifying	NOUN
ajebi-4944	420	6	signifies	signifie	NOUN
ajebi-4944	420	7	that	that	PRON
ajebi-4944	420	8	respondents	respondent	NOUN
ajebi-4944	420	9	did	do	AUX
ajebi-4944	420	10	n’t	not	PART
ajebi-4944	420	11	experience	experience	VERB
ajebi-4944	420	12	being“over	being“over	NOUN
ajebi-4944	420	13	-	-	PUNCT
ajebi-4944	420	14	gamified	gamifie	VERB
ajebi-4944	420	15	”	"	PUNCT
ajebi-4944	420	16	or	or	CCONJ
ajebi-4944	420	17	burnt	burn	VERB
ajebi-4944	420	18	out	out	ADP
ajebi-4944	420	19	;	;	PUNCT
ajebi-4944	420	20	if	if	SCONJ
ajebi-4944	420	21	“	"	PUNCT
ajebi-4944	420	22	fatigue	fatigue	NOUN
ajebi-4944	420	23	”	"	PUNCT
ajebi-4944	420	24	had	have	AUX
ajebi-4944	420	25	been	be	AUX
ajebi-4944	420	26	there	there	ADV
ajebi-4944	420	27	we	we	PRON
ajebi-4944	420	28	should	should	AUX
ajebi-4944	420	29	have	have	AUX
ajebi-4944	420	30	seen	see	VERB
ajebi-4944	420	31	reluctance	reluctance	NOUN
ajebi-4944	420	32	towards	towards	ADP
ajebi-4944	420	33	joining	join	VERB
ajebi-4944	420	34	new	new	ADJ
ajebi-4944	420	35	programs	program	NOUN
ajebi-4944	420	36	.	.	PUNCT
ajebi-4944	421	1	moreover	moreover	ADV
ajebi-4944	421	2	,	,	PUNCT
ajebi-4944	421	3	the	the	DET
ajebi-4944	421	4	respondents	respondent	NOUN
ajebi-4944	421	5	who	who	PRON
ajebi-4944	421	6	had	have	AUX
ajebi-4944	421	7	been	be	AUX
ajebi-4944	421	8	engaging	engage	VERB
ajebi-4944	421	9	with	with	ADP
ajebi-4944	421	10	gamified	gamifie	VERB
ajebi-4944	421	11	brand	brand	NOUN
ajebi-4944	421	12	programs	program	NOUN
ajebi-4944	421	13	for	for	ADP
ajebi-4944	421	14	lengthy	lengthy	ADJ
ajebi-4944	421	15	periods	period	NOUN
ajebi-4944	421	16	have	have	AUX
ajebi-4944	421	17	shown	show	VERB
ajebi-4944	421	18	a	a	DET
ajebi-4944	421	19	high	high	ADJ
ajebi-4944	421	20	level	level	NOUN
ajebi-4944	421	21	of	of	ADP
ajebi-4944	421	22	engagement	engagement	NOUN
ajebi-4944	421	23	and	and	CCONJ
ajebi-4944	421	24	loyalty	loyalty	NOUN
ajebi-4944	421	25	.	.	PUNCT
ajebi-4944	422	1	about	about	ADV
ajebi-4944	422	2	a	a	DET
ajebi-4944	422	3	third	third	NOUN
ajebi-4944	422	4	of	of	ADP
ajebi-4944	422	5	the	the	DET
ajebi-4944	422	6	sample	sample	NOUN
ajebi-4944	422	7	population	population	NOUN
ajebi-4944	422	8	had	have	AUX
ajebi-4944	422	9	been	be	AUX
ajebi-4944	422	10	deliberated	deliberate	VERB
ajebi-4944	422	11	to	to	PART
ajebi-4944	422	12	be	be	AUX
ajebi-4944	422	13	long	long	ADJ
ajebi-4944	422	14	-	-	PUNCT
ajebi-4944	422	15	term	term	NOUN
ajebi-4944	422	16	users	user	NOUN
ajebi-4944	422	17	.	.	PUNCT
ajebi-4944	423	1	their	their	PRON
ajebi-4944	423	2	loyalty	loyalty	NOUN
ajebi-4944	423	3	levels	level	NOUN
ajebi-4944	423	4	were	be	AUX
ajebi-4944	423	5	just	just	ADV
ajebi-4944	423	6	as	as	ADV
ajebi-4944	423	7	high	high	ADJ
ajebi-4944	423	8	as	as	ADP
ajebi-4944	423	9	those	those	PRON
ajebi-4944	423	10	of	of	ADP
ajebi-4944	423	11	new	new	ADJ
ajebi-4944	423	12	users	user	NOUN
ajebi-4944	423	13	,	,	PUNCT
ajebi-4944	423	14	even	even	ADV
ajebi-4944	423	15	though	though	SCONJ
ajebi-4944	423	16	they	they	PRON
ajebi-4944	423	17	had	have	AUX
ajebi-4944	423	18	participated	participate	VERB
ajebi-4944	423	19	for	for	ADP
ajebi-4944	423	20	just	just	ADV
ajebi-4944	423	21	over	over	ADP
ajebi-4944	423	22	a	a	PRON
ajebi-4944	423	23	year	year	NOUN
ajebi-4944	423	24	.	.	PUNCT
ajebi-4944	424	1	this	this	DET
ajebi-4944	424	2	extended	extend	VERB
ajebi-4944	424	3	stay	stay	NOUN
ajebi-4944	424	4	of	of	ADP
ajebi-4944	424	5	mindfulness	mindfulness	NOUN
ajebi-4944	424	6	has	have	AUX
ajebi-4944	424	7	been	be	AUX
ajebi-4944	424	8	mainly	mainly	ADV
ajebi-4944	424	9	due	due	ADP
ajebi-4944	424	10	to	to	ADP
ajebi-4944	424	11	the	the	DET
ajebi-4944	424	12	absence	absence	NOUN
ajebi-4944	424	13	of	of	ADP
ajebi-4944	424	14	gamification	gamification	NOUN
ajebi-4944	424	15	fatigue	fatigue	NOUN
ajebi-4944	424	16	appearing	appear	VERB
ajebi-4944	424	17	,	,	PUNCT
ajebi-4944	424	18	even	even	ADV
ajebi-4944	424	19	among	among	ADP
ajebi-4944	424	20	the	the	DET
ajebi-4944	424	21	longterm	longterm	ADJ
ajebi-4944	424	22	users	user	NOUN
ajebi-4944	424	23	.	.	PUNCT
ajebi-4944	425	1	the	the	DET
ajebi-4944	425	2	scatterplot	scatterplot	NOUN
ajebi-4944	425	3	of	of	ADP
ajebi-4944	425	4	intensity	intensity	NOUN
ajebi-4944	425	5	and	and	CCONJ
ajebi-4944	425	6	loyalty	loyalty	NOUN
ajebi-4944	425	7	relationships	relationship	NOUN
ajebi-4944	425	8	also	also	ADV
ajebi-4944	425	9	presented	present	VERB
ajebi-4944	425	10	a	a	DET
ajebi-4944	425	11	positive	positive	ADJ
ajebi-4944	425	12	linear	linear	NOUN
ajebi-4944	425	13	correlation	correlation	NOUN
ajebi-4944	425	14	with	with	ADP
ajebi-4944	425	15	no	no	DET
ajebi-4944	425	16	evident	evident	ADJ
ajebi-4944	425	17	saturation	saturation	NOUN
ajebi-4944	425	18	effect	effect	NOUN
ajebi-4944	425	19	in	in	ADP
ajebi-4944	425	20	the	the	DET
ajebi-4944	425	21	highest	high	ADJ
ajebi-4944	425	22	intensity	intensity	NOUN
ajebi-4944	425	23	levels	level	NOUN
ajebi-4944	425	24	even	even	ADV
ajebi-4944	425	25	the	the	DET
ajebi-4944	425	26	participants	participant	NOUN
ajebi-4944	425	27	with	with	ADP
ajebi-4944	425	28	the	the	DET
ajebi-4944	425	29	most	most	ADV
ajebi-4944	425	30	intense	intense	ADJ
ajebi-4944	425	31	game	game	NOUN
ajebi-4944	425	32	ratings	rating	NOUN
ajebi-4944	425	33	displayed	display	VERB
ajebi-4944	425	34	high	high	ADJ
ajebi-4944	425	35	loyalty	loyalty	NOUN
ajebi-4944	425	36	scores	score	NOUN
ajebi-4944	425	37	.	.	PUNCT
ajebi-4944	426	1	focusing	focus	VERB
ajebi-4944	426	2	back	back	ADV
ajebi-4944	426	3	on	on	ADP
ajebi-4944	426	4	these	these	DET
ajebi-4944	426	5	points	point	NOUN
ajebi-4944	426	6	,	,	PUNCT
ajebi-4944	426	7	we	we	PRON
ajebi-4944	426	8	did	do	AUX
ajebi-4944	426	9	not	not	PART
ajebi-4944	426	10	observe	observe	VERB
ajebi-4944	426	11	a	a	DET
ajebi-4944	426	12	threshold	threshold	NOUN
ajebi-4944	426	13	beyond	beyond	ADP
ajebi-4944	426	14	which	which	PRON
ajebi-4944	426	15	the	the	DET
ajebi-4944	426	16	intensity	intensity	NOUN
ajebi-4944	426	17	of	of	ADP
ajebi-4944	426	18	gamification	gamification	NOUN
ajebi-4944	426	19	started	start	VERB
ajebi-4944	426	20	eroding	erode	VERB
ajebi-4944	426	21	effectiveness	effectiveness	NOUN
ajebi-4944	426	22	.	.	PUNCT
ajebi-4944	427	1	our	our	PRON
ajebi-4944	427	2	findings	finding	NOUN
ajebi-4944	427	3	are	be	AUX
ajebi-4944	427	4	somewhat	somewhat	ADV
ajebi-4944	427	5	in	in	ADP
ajebi-4944	427	6	contrast	contrast	NOUN
ajebi-4944	427	7	with	with	ADP
ajebi-4944	427	8	a	a	DET
ajebi-4944	427	9	concern	concern	NOUN
ajebi-4944	427	10	laid	lay	VERB
ajebi-4944	427	11	out	out	ADP
ajebi-4944	427	12	in	in	ADP
ajebi-4944	427	13	the	the	DET
ajebi-4944	427	14	literature	literature	NOUN
ajebi-4944	427	15	about	about	ADP
ajebi-4944	427	16	potential	potential	ADJ
ajebi-4944	427	17	gamification	gamification	NOUN
ajebi-4944	427	18	saturation	saturation	NOUN
ajebi-4944	427	19	.	.	PUNCT
ajebi-4944	428	1	some	some	DET
ajebi-4944	428	2	scholars	scholar	NOUN
ajebi-4944	428	3	have	have	AUX
ajebi-4944	428	4	hypothesized	hypothesize	VERB
ajebi-4944	428	5	that	that	SCONJ
ajebi-4944	428	6	there	there	PRON
ajebi-4944	428	7	might	might	AUX
ajebi-4944	428	8	be	be	AUX
ajebi-4944	428	9	a	a	DET
ajebi-4944	428	10	point	point	NOUN
ajebi-4944	428	11	at	at	ADP
ajebi-4944	428	12	which	which	PRON
ajebi-4944	428	13	too	too	ADV
ajebi-4944	428	14	many	many	ADJ
ajebi-4944	428	15	game	game	NOUN
ajebi-4944	428	16	elements	element	NOUN
ajebi-4944	428	17	or	or	CCONJ
ajebi-4944	428	18	too	too	ADV
ajebi-4944	428	19	intense	intense	ADJ
ajebi-4944	428	20	of	of	ADP
ajebi-4944	428	21	a	a	DET
ajebi-4944	428	22	gamification	gamification	NOUN
ajebi-4944	428	23	could	could	AUX
ajebi-4944	428	24	overwhelm	overwhelm	VERB
ajebi-4944	428	25	users	user	NOUN
ajebi-4944	428	26	or	or	CCONJ
ajebi-4944	428	27	look	look	VERB
ajebi-4944	428	28	fake	fake	ADJ
ajebi-4944	428	29	,	,	PUNCT
ajebi-4944	428	30	thus	thus	ADV
ajebi-4944	428	31	reduce	reduce	VERB
ajebi-4944	428	32	its	its	PRON
ajebi-4944	428	33	efficiency	efficiency	NOUN
ajebi-4944	428	34	.	.	PUNCT
ajebi-4944	429	1	however	however	ADV
ajebi-4944	429	2	,	,	PUNCT
ajebi-4944	429	3	in	in	ADP
ajebi-4944	429	4	this	this	DET
ajebi-4944	429	5	research	research	NOUN
ajebi-4944	429	6	,	,	PUNCT
ajebi-4944	429	7	the	the	DET
ajebi-4944	429	8	levels	level	NOUN
ajebi-4944	429	9	of	of	ADP
ajebi-4944	429	10	gamification	gamification	NOUN
ajebi-4944	429	11	as	as	SCONJ
ajebi-4944	429	12	implemented	implement	VERB
ajebi-4944	429	13	by	by	ADP
ajebi-4944	429	14	popular	popular	ADJ
ajebi-4944	429	15	brands	brand	NOUN
ajebi-4944	429	16	and	and	CCONJ
ajebi-4944	429	17	experienced	experience	VERB
ajebi-4944	429	18	by	by	ADP
ajebi-4944	429	19	our	our	PRON
ajebi-4944	429	20	respondents	respondent	NOUN
ajebi-4944	429	21	were	be	AUX
ajebi-4944	429	22	on	on	ADP
ajebi-4944	429	23	the	the	DET
ajebi-4944	429	24	positive	positive	ADJ
ajebi-4944	429	25	range	range	NOUN
ajebi-4944	429	26	.	.	PUNCT
ajebi-4944	430	1	the	the	DET
ajebi-4944	430	2	users	user	NOUN
ajebi-4944	430	3	kept	keep	VERB
ajebi-4944	430	4	on	on	ADP
ajebi-4944	430	5	reacting	react	VERB
ajebi-4944	430	6	positively	positively	ADV
ajebi-4944	430	7	until	until	ADP
ajebi-4944	430	8	the	the	DET
ajebi-4944	430	9	highest	high	ADJ
ajebi-4944	430	10	reported	reported	ADJ
ajebi-4944	430	11	intensity	intensity	NOUN
ajebi-4944	430	12	,	,	PUNCT
ajebi-4944	430	13	with	with	ADP
ajebi-4944	430	14	no	no	DET
ajebi-4944	430	15	significant	significant	ADJ
ajebi-4944	430	16	abandonment	abandonment	NOUN
ajebi-4944	430	17	in	in	ADP
ajebi-4944	430	18	loyalty	loyalty	NOUN
ajebi-4944	430	19	metrics	metric	NOUN
ajebi-4944	430	20	.	.	PUNCT
ajebi-4944	431	1	there	there	PRON
ajebi-4944	431	2	are	be	VERB
ajebi-4944	431	3	multiple	multiple	ADJ
ajebi-4944	431	4	possible	possible	ADJ
ajebi-4944	431	5	causes	cause	NOUN
ajebi-4944	431	6	of	of	ADP
ajebi-4944	431	7	no	no	DET
ajebi-4944	431	8	observed	observed	ADJ
ajebi-4944	431	9	diminishing	diminishing	NOUN
ajebi-4944	431	10	returns	return	NOUN
ajebi-4944	431	11	.	.	PUNCT
ajebi-4944	432	1	primarily	primarily	ADV
ajebi-4944	432	2	,	,	PUNCT
ajebi-4944	432	3	the	the	DET
ajebi-4944	432	4	gamified	gamifie	VERB
ajebi-4944	432	5	experiences	experience	NOUN
ajebi-4944	432	6	of	of	ADP
ajebi-4944	432	7	the	the	DET
ajebi-4944	432	8	respondents	respondent	NOUN
ajebi-4944	432	9	may	may	AUX
ajebi-4944	432	10	be	be	AUX
ajebi-4944	432	11	impeccably	impeccably	ADV
ajebi-4944	432	12	designed	design	VERB
ajebi-4944	432	13	and	and	CCONJ
ajebi-4944	432	14	command	command	VERB
ajebi-4944	432	15	a	a	DET
ajebi-4944	432	16	balance	balance	NOUN
ajebi-4944	432	17	of	of	ADP
ajebi-4944	432	18	rewards	reward	NOUN
ajebi-4944	432	19	and	and	CCONJ
ajebi-4944	432	20	challenges	challenge	NOUN
ajebi-4944	432	21	without	without	ADP
ajebi-4944	432	22	causing	cause	VERB
ajebi-4944	432	23	frustration	frustration	NOUN
ajebi-4944	432	24	or	or	CCONJ
ajebi-4944	432	25	boredom	boredom	NOUN
ajebi-4944	432	26	.	.	PUNCT
ajebi-4944	433	1	the	the	DET
ajebi-4944	433	2	survey	survey	NOUN
ajebi-4944	433	3	items	item	NOUN
ajebi-4944	433	4	represent	represent	VERB
ajebi-4944	433	5	that	that	SCONJ
ajebi-4944	433	6	users	user	NOUN
ajebi-4944	433	7	see	see	VERB
ajebi-4944	433	8	themselves	themselves	PRON
ajebi-4944	433	9	funnily	funnily	ADV
ajebi-4944	433	10	challenged	challenge	VERB
ajebi-4944	433	11	and	and	CCONJ
ajebi-4944	433	12	interestingly	interestingly	ADV
ajebi-4944	433	13	motivated	motivate	VERB
ajebi-4944	433	14	by	by	ADP
ajebi-4944	433	15	these	these	DET
ajebi-4944	433	16	features	feature	NOUN
ajebi-4944	433	17	,	,	PUNCT
ajebi-4944	433	18	suggesting	suggest	VERB
ajebi-4944	433	19	that	that	SCONJ
ajebi-4944	433	20	gamification	gamification	NOUN
ajebi-4944	433	21	hits	hit	VERB
ajebi-4944	433	22	a	a	DET
ajebi-4944	433	23	“	"	PUNCT
ajebi-4944	433	24	sweet	sweet	ADJ
ajebi-4944	433	25	spot	spot	NOUN
ajebi-4944	433	26	”	"	PUNCT
ajebi-4944	433	27	.	.	PUNCT
ajebi-4944	434	1	as	as	ADP
ajebi-4944	434	2	per	per	ADP
ajebi-4944	434	3	flow	flow	NOUN
ajebi-4944	434	4	theory	theory	NOUN
ajebi-4944	434	5	,	,	PUNCT
ajebi-4944	434	6	if	if	SCONJ
ajebi-4944	434	7	the	the	DET
ajebi-4944	434	8	challenge	challenge	NOUN
ajebi-4944	434	9	level	level	NOUN
ajebi-4944	434	10	gets	get	VERB
ajebi-4944	434	11	to	to	PART
ajebi-4944	434	12	adjust	adjust	VERB
ajebi-4944	434	13	with	with	ADP
ajebi-4944	434	14	the	the	DET
ajebi-4944	434	15	user	user	NOUN
ajebi-4944	434	16	’s	’s	PART
ajebi-4944	434	17	skills	skill	NOUN
ajebi-4944	434	18	and	and	CCONJ
ajebi-4944	434	19	does	do	AUX
ajebi-4944	434	20	not	not	PART
ajebi-4944	434	21	get	get	VERB
ajebi-4944	434	22	too	too	ADV
ajebi-4944	434	23	easy	easy	ADJ
ajebi-4944	434	24	or	or	CCONJ
ajebi-4944	434	25	too	too	ADV
ajebi-4944	434	26	difficult	difficult	ADJ
ajebi-4944	434	27	,	,	PUNCT
ajebi-4944	434	28	the	the	DET
ajebi-4944	434	29	user	user	NOUN
ajebi-4944	434	30	remains	remain	VERB
ajebi-4944	434	31	in	in	ADP
ajebi-4944	434	32	flow	flow	NOUN
ajebi-4944	434	33	and	and	CCONJ
ajebi-4944	434	34	does	do	AUX
ajebi-4944	434	35	not	not	PART
ajebi-4944	434	36	get	get	VERB
ajebi-4944	434	37	disengaged	disengage	VERB
ajebi-4944	434	38	.	.	PUNCT
ajebi-4944	435	1	the	the	DET
ajebi-4944	435	2	accompanying	accompanying	ADJ
ajebi-4944	435	3	assertion	assertion	NOUN
ajebi-4944	435	4	of	of	ADP
ajebi-4944	435	5	high	high	ADJ
ajebi-4944	435	6	enjoyment	enjoyment	NOUN
ajebi-4944	435	7	reported	report	VERB
ajebi-4944	435	8	indicates	indicate	VERB
ajebi-4944	435	9	that	that	SCONJ
ajebi-4944	435	10	the	the	DET
ajebi-4944	435	11	gamified	gamifie	VERB
ajebi-4944	435	12	apps	app	NOUN
ajebi-4944	435	13	have	have	AUX
ajebi-4944	435	14	largely	largely	ADV
ajebi-4944	435	15	accomplished	accomplish	VERB
ajebi-4944	435	16	such	such	ADJ
ajebi-4944	435	17	balance	balance	NOUN
ajebi-4944	435	18	thus	thus	ADV
ajebi-4944	435	19	ensuring	ensure	VERB
ajebi-4944	435	20	that	that	SCONJ
ajebi-4944	435	21	there	there	PRON
ajebi-4944	435	22	is	be	VERB
ajebi-4944	435	23	no	no	DET
ajebi-4944	435	24	user	user	NOUN
ajebi-4944	435	25	burnout	burnout	NOUN
ajebi-4944	435	26	.	.	PUNCT
ajebi-4944	436	1	secondly	secondly	ADV
ajebi-4944	436	2	,	,	PUNCT
ajebi-4944	436	3	viewing	view	VERB
ajebi-4944	436	4	this	this	PRON
ajebi-4944	436	5	through	through	ADP
ajebi-4944	436	6	the	the	DET
ajebi-4944	436	7	lens	lens	NOUN
ajebi-4944	436	8	of	of	ADP
ajebi-4944	436	9	self	self	NOUN
ajebi-4944	436	10	-	-	PUNCT
ajebi-4944	436	11	determination	determination	NOUN
ajebi-4944	436	12	theory	theory	NOUN
ajebi-4944	436	13	,	,	PUNCT
ajebi-4944	436	14	it	it	PRON
ajebi-4944	436	15	seems	seem	VERB
ajebi-4944	436	16	as	as	SCONJ
ajebi-4944	436	17	if	if	SCONJ
ajebi-4944	436	18	the	the	DET
ajebi-4944	436	19	gamification	gamification	NOUN
ajebi-4944	436	20	elements	element	NOUN
ajebi-4944	436	21	are	be	AUX
ajebi-4944	436	22	being	be	AUX
ajebi-4944	436	23	the	the	DET
ajebi-4944	436	24	biggest	big	ADJ
ajebi-4944	436	25	supporters	supporter	NOUN
ajebi-4944	436	26	of	of	ADP
ajebi-4944	436	27	the	the	DET
ajebi-4944	436	28	intrinsic	intrinsic	ADJ
ajebi-4944	436	29	motivation	motivation	NOUN
ajebi-4944	436	30	than	than	ADP
ajebi-4944	436	31	being	be	AUX
ajebi-4944	436	32	the	the	DET
ajebi-4944	436	33	underminers	underminer	NOUN
ajebi-4944	436	34	of	of	ADP
ajebi-4944	436	35	it	it	PRON
ajebi-4944	436	36	.	.	PUNCT
ajebi-4944	437	1	the	the	DET
ajebi-4944	437	2	significant	significant	ADJ
ajebi-4944	437	3	danger	danger	NOUN
ajebi-4944	437	4	of	of	ADP
ajebi-4944	437	5	heavy	heavy	ADJ
ajebi-4944	437	6	gamification	gamification	NOUN
ajebi-4944	437	7	is	be	AUX
ajebi-4944	437	8	the	the	DET
ajebi-4944	437	9	potential	potential	NOUN
ajebi-4944	437	10	of	of	ADP
ajebi-4944	437	11	it	it	PRON
ajebi-4944	437	12	turning	turn	VERB
ajebi-4944	437	13	the	the	DET
ajebi-4944	437	14	user	user	NOUN
ajebi-4944	437	15	’s	’s	PART
ajebi-4944	437	16	attention	attention	NOUN
ajebi-4944	437	17	to	to	ADP
ajebi-4944	437	18	extrinsic	extrinsic	ADJ
ajebi-4944	437	19	(	(	PUNCT
ajebi-4944	437	20	points	point	NOUN
ajebi-4944	437	21	,	,	PUNCT
ajebi-4944	437	22	prizes	prize	NOUN
ajebi-4944	437	23	)	)	PUNCT
ajebi-4944	437	24	rewards	reward	VERB
ajebi-4944	437	25	to	to	ADP
ajebi-4944	437	26	such	such	ADJ
ajebi-4944	437	27	extent	extent	NOUN
ajebi-4944	437	28	that	that	SCONJ
ajebi-4944	437	29	the	the	DET
ajebi-4944	437	30	intrinsic	intrinsic	ADJ
ajebi-4944	437	31	joy	joy	NOUN
ajebi-4944	437	32	decreases	decrease	VERB
ajebi-4944	437	33	–	–	PUNCT
ajebi-4944	437	34	a	a	DET
ajebi-4944	437	35	phenomenon	phenomenon	NOUN
ajebi-4944	437	36	referred	refer	VERB
ajebi-4944	437	37	to	to	ADP
ajebi-4944	437	38	as	as	ADP
ajebi-4944	437	39	the	the	DET
ajebi-4944	437	40	overjustification	overjustification	NOUN
ajebi-4944	437	41	effect	effect	NOUN
ajebi-4944	437	42	(	(	PUNCT
ajebi-4944	437	43	deci	deci	PROPN
ajebi-4944	437	44	&	&	CCONJ
ajebi-4944	437	45	ryan	ryan	PROPN
ajebi-4944	437	46	,	,	PUNCT
ajebi-4944	437	47	1985	1985	NUM
ajebi-4944	437	48	)	)	PUNCT
ajebi-4944	437	49	.	.	PUNCT
ajebi-4944	438	1	nonetheless	nonetheless	ADV
ajebi-4944	438	2	,	,	PUNCT
ajebi-4944	438	3	our	our	PRON
ajebi-4944	438	4	respondents	respondent	NOUN
ajebi-4944	438	5	have	have	AUX
ajebi-4944	438	6	once	once	ADV
ajebi-4944	438	7	again	again	ADV
ajebi-4944	438	8	confirmed	confirm	VERB
ajebi-4944	438	9	their	their	PRON
ajebi-4944	438	10	opinion	opinion	NOUN
ajebi-4944	438	11	that	that	SCONJ
ajebi-4944	438	12	the	the	DET
ajebi-4944	438	13	experiences	experience	NOUN
ajebi-4944	438	14	are	be	AUX
ajebi-4944	438	15	immersive	immersive	ADJ
ajebi-4944	438	16	and	and	CCONJ
ajebi-4944	438	17	fun	fun	VERB
ajebi-4944	438	18	just	just	ADV
ajebi-4944	438	19	the	the	DET
ajebi-4944	438	20	way	way	NOUN
ajebi-4944	438	21	they	they	PRON
ajebi-4944	438	22	are	be	AUX
ajebi-4944	438	23	,	,	PUNCT
ajebi-4944	438	24	hence	hence	ADV
ajebi-4944	438	25	,	,	PUNCT
ajebi-4944	438	26	the	the	DET
ajebi-4944	438	27	intrinsic	intrinsic	ADJ
ajebi-4944	438	28	motivation	motivation	NOUN
ajebi-4944	438	29	is	be	AUX
ajebi-4944	438	30	still	still	ADV
ajebi-4944	438	31	high	high	ADJ
ajebi-4944	438	32	.	.	PUNCT
ajebi-4944	439	1	the	the	DET
ajebi-4944	439	2	extrinsic	extrinsic	ADJ
ajebi-4944	439	3	rewards	reward	NOUN
ajebi-4944	439	4	(	(	PUNCT
ajebi-4944	439	5	points	point	NOUN
ajebi-4944	439	6	,	,	PUNCT
ajebi-4944	439	7	badges	badge	NOUN
ajebi-4944	439	8	)	)	PUNCT
ajebi-4944	439	9	given	give	VERB
ajebi-4944	439	10	are	be	AUX
ajebi-4944	439	11	possibly	possibly	ADV
ajebi-4944	439	12	the	the	DET
ajebi-4944	439	13	factors	factor	NOUN
ajebi-4944	439	14	that	that	PRON
ajebi-4944	439	15	keep	keep	VERB
ajebi-4944	439	16	supporting	support	VERB
ajebi-4944	439	17	the	the	DET
ajebi-4944	439	18	joy	joy	NOUN
ajebi-4944	439	19	of	of	ADP
ajebi-4944	439	20	the	the	DET
ajebi-4944	439	21	experience	experience	NOUN
ajebi-4944	439	22	without	without	ADP
ajebi-4944	439	23	entirely	entirely	ADV
ajebi-4944	439	24	hindering	hinder	VERB
ajebi-4944	439	25	the	the	DET
ajebi-4944	439	26	intrinsic	intrinsic	ADJ
ajebi-4944	439	27	grade	grade	NOUN
ajebi-4944	439	28	.	.	PUNCT
ajebi-4944	440	1	in	in	ADP
ajebi-4944	440	2	this	this	DET
ajebi-4944	440	3	way	way	NOUN
ajebi-4944	440	4	,	,	PUNCT
ajebi-4944	440	5	users	user	NOUN
ajebi-4944	440	6	are	be	AUX
ajebi-4944	440	7	not	not	PART
ajebi-4944	440	8	pushed	push	VERB
ajebi-4944	440	9	back	back	ADV
ajebi-4944	440	10	;	;	PUNCT
ajebi-4944	440	11	they	they	PRON
ajebi-4944	440	12	do	do	AUX
ajebi-4944	440	13	not	not	PART
ajebi-4944	440	14	feel	feel	VERB
ajebi-4944	440	15	fooled	fooled	ADJ
ajebi-4944	440	16	or	or	CCONJ
ajebi-4944	440	17	tired	tired	ADJ
ajebi-4944	440	18	by	by	ADP
ajebi-4944	440	19	gamification	gamification	NOUN
ajebi-4944	440	20	,	,	PUNCT
ajebi-4944	440	21	but	but	CCONJ
ajebi-4944	440	22	in	in	ADP
ajebi-4944	440	23	contrast	contrast	NOUN
ajebi-4944	440	24	,	,	PUNCT
ajebi-4944	440	25	rather	rather	ADV
ajebi-4944	440	26	find	find	VERB
ajebi-4944	440	27	it	it	PRON
ajebi-4944	440	28	as	as	ADP
ajebi-4944	440	29	a	a	DET
ajebi-4944	440	30	facilitator	facilitator	NOUN
ajebi-4944	440	31	to	to	ADP
ajebi-4944	440	32	their	their	PRON
ajebi-4944	440	33	brand	brand	NOUN
ajebi-4944	440	34	interaction	interaction	NOUN
ajebi-4944	440	35	.	.	PUNCT
ajebi-4944	441	1	further	further	ADJ
ajebi-4944	441	2	evidence	evidence	NOUN
ajebi-4944	441	3	comes	come	VERB
ajebi-4944	441	4	from	from	ADP
ajebi-4944	441	5	the	the	DET
ajebi-4944	441	6	emotional	emotional	ADJ
ajebi-4944	441	7	indicator	indicator	NOUN
ajebi-4944	441	8	referring	refer	VERB
ajebi-4944	441	9	to	to	ADP
ajebi-4944	441	10	the	the	DET
ajebi-4944	441	11	removal	removal	NOUN
ajebi-4944	441	12	of	of	ADP
ajebi-4944	441	13	gamification	gamification	NOUN
ajebi-4944	441	14	:	:	PUNCT
ajebi-4944	441	15	respondents	respondent	NOUN
ajebi-4944	441	16	moderately	moderately	ADV
ajebi-4944	441	17	agreed	agree	VERB
ajebi-4944	441	18	that	that	SCONJ
ajebi-4944	441	19	they	they	PRON
ajebi-4944	441	20	would	would	AUX
ajebi-4944	441	21	feel	feel	VERB
ajebi-4944	441	22	disappointed	disappointed	ADJ
ajebi-4944	441	23	if	if	SCONJ
ajebi-4944	441	24	a	a	DET
ajebi-4944	441	25	brand	brand	NOUN
ajebi-4944	441	26	removed	remove	VERB
ajebi-4944	441	27	gamification	gamification	NOUN
ajebi-4944	441	28	features	feature	NOUN
ajebi-4944	441	29	(	(	PUNCT
ajebi-4944	441	30	mean	mean	NOUN
ajebi-4944	441	31	=	=	NUM
ajebi-4944	441	32	3.98	3.98	NUM
ajebi-4944	441	33	)	)	PUNCT
ajebi-4944	441	34	.	.	PUNCT
ajebi-4944	442	1	despite	despite	SCONJ
ajebi-4944	442	2	being	be	AUX
ajebi-4944	442	3	slightly	slightly	ADV
ajebi-4944	442	4	below	below	ADP
ajebi-4944	442	5	other	other	ADJ
ajebi-4944	442	6	loyalty	loyalty	NOUN
ajebi-4944	442	7	measures	measure	NOUN
ajebi-4944	442	8	,	,	PUNCT
ajebi-4944	442	9	this	this	DET
ajebi-4944	442	10	stillpositive	stillpositive	ADJ
ajebi-4944	442	11	value	value	NOUN
ajebi-4944	442	12	shows	show	VERB
ajebi-4944	442	13	that	that	SCONJ
ajebi-4944	442	14	the	the	DET
ajebi-4944	442	15	consumers	consumer	NOUN
ajebi-4944	442	16	started	start	VERB
ajebi-4944	442	17	to	to	PART
ajebi-4944	442	18	regard	regard	VERB
ajebi-4944	442	19	gamification	gamification	NOUN
ajebi-4944	442	20	as	as	ADP
ajebi-4944	442	21	an	an	DET
ajebi-4944	442	22	integral	integral	ADJ
ajebi-4944	442	23	part	part	NOUN
ajebi-4944	442	24	of	of	ADP
ajebi-4944	442	25	the	the	DET
ajebi-4944	442	26	brand	brand	NOUN
ajebi-4944	442	27	experience	experience	NOUN
ajebi-4944	442	28	.	.	PUNCT
ajebi-4944	443	1	furthermore	furthermore	ADV
ajebi-4944	443	2	,	,	PUNCT
ajebi-4944	443	3	the	the	DET
ajebi-4944	443	4	withdrawal	withdrawal	NOUN
ajebi-4944	443	5	of	of	ADP
ajebi-4944	443	6	it	it	PRON
ajebi-4944	443	7	would	would	AUX
ajebi-4944	443	8	decrease	decrease	VERB
ajebi-4944	443	9	their	their	PRON
ajebi-4944	443	10	satisfaction	satisfaction	NOUN
ajebi-4944	443	11	,	,	PUNCT
ajebi-4944	443	12	but	but	CCONJ
ajebi-4944	443	13	since	since	SCONJ
ajebi-4944	443	14	this	this	DET
ajebi-4944	443	15	score	score	NOUN
ajebi-4944	443	16	is	be	AUX
ajebi-4944	443	17	n’t	not	PART
ajebi-4944	443	18	higher	high	ADJ
ajebi-4944	443	19	,	,	PUNCT
ajebi-4944	443	20	it	it	PRON
ajebi-4944	443	21	supports	support	VERB
ajebi-4944	443	22	that	that	SCONJ
ajebi-4944	443	23	the	the	DET
ajebi-4944	443	24	game	game	NOUN
ajebi-4944	443	25	features	feature	NOUN
ajebi-4944	443	26	are	be	AUX
ajebi-4944	443	27	not	not	PART
ajebi-4944	443	28	the	the	DET
ajebi-4944	443	29	only	only	ADJ
ajebi-4944	443	30	factor	factor	NOUN
ajebi-4944	443	31	for	for	ADP
ajebi-4944	443	32	their	their	PRON
ajebi-4944	443	33	loyalty	loyalty	NOUN
ajebi-4944	443	34	.	.	PUNCT
ajebi-4944	444	1	to	to	PART
ajebi-4944	444	2	put	put	VERB
ajebi-4944	444	3	it	it	PRON
ajebi-4944	444	4	differently	differently	ADV
ajebi-4944	444	5	,	,	PUNCT
ajebi-4944	444	6	they	they	PRON
ajebi-4944	444	7	appreciate	appreciate	VERB
ajebi-4944	444	8	gamification	gamification	NOUN
ajebi-4944	444	9	but	but	CCONJ
ajebi-4944	444	10	have	have	AUX
ajebi-4944	444	11	not	not	PART
ajebi-4944	444	12	reached	reach	VERB
ajebi-4944	444	13	a	a	DET
ajebi-4944	444	14	state	state	NOUN
ajebi-4944	444	15	of	of	ADP
ajebi-4944	444	16	being	be	AUX
ajebi-4944	444	17	depleted	deplete	VERB
ajebi-4944	444	18	or	or	CCONJ
ajebi-4944	444	19	completely	completely	ADV
ajebi-4944	444	20	driven	drive	VERB
ajebi-4944	444	21	by	by	ADP
ajebi-4944	444	22	it	it	PRON
ajebi-4944	444	23	yet	yet	ADV
ajebi-4944	444	24	.	.	PUNCT
ajebi-4944	445	1	their	their	PRON
ajebi-4944	445	2	point	point	NOUN
ajebi-4944	445	3	of	of	ADP
ajebi-4944	445	4	view	view	NOUN
ajebi-4944	445	5	is	be	AUX
ajebi-4944	445	6	consistent	consistent	ADJ
ajebi-4944	445	7	with	with	ADP
ajebi-4944	445	8	the	the	DET
ajebi-4944	445	9	literature	literature	NOUN
ajebi-4944	445	10	,	,	PUNCT
ajebi-4944	445	11	which	which	PRON
ajebi-4944	445	12	points	point	VERB
ajebi-4944	445	13	out	out	ADP
ajebi-4944	445	14	that	that	SCONJ
ajebi-4944	445	15	,	,	PUNCT
ajebi-4944	445	16	within	within	ADP
ajebi-4944	445	17	markets	market	NOUN
ajebi-4944	445	18	like	like	ADP
ajebi-4944	445	19	the	the	DET
ajebi-4944	445	20	philippines	philippine	NOUN
ajebi-4944	445	21	,	,	PUNCT
ajebi-4944	445	22	gamification	gamification	NOUN
ajebi-4944	445	23	tends	tend	VERB
ajebi-4944	445	24	to	to	PART
ajebi-4944	445	25	lead	lead	VERB
ajebi-4944	445	26	not	not	PART
ajebi-4944	445	27	so	so	ADV
ajebi-4944	445	28	much	much	ADV
ajebi-4944	445	29	to	to	PART
ajebi-4944	445	30	heightened	heighten	VERB
ajebi-4944	445	31	emotional	emotional	ADJ
ajebi-4944	445	32	attachment	attachment	NOUN
ajebi-4944	445	33	but	but	CCONJ
ajebi-4944	445	34	to	to	ADP
ajebi-4944	445	35	short	short	ADJ
ajebi-4944	445	36	-	-	PUNCT
ajebi-4944	445	37	term	term	NOUN
ajebi-4944	445	38	behavior	behavior	NOUN
ajebi-4944	445	39	change	change	NOUN
ajebi-4944	445	40	(	(	PUNCT
ajebi-4944	445	41	e.g.	e.g.	ADV
ajebi-4944	445	42	,	,	PUNCT
ajebi-4944	445	43	more	more	ADJ
ajebi-4944	445	44	repeat	repeat	NOUN
ajebi-4944	445	45	purchases	purchase	NOUN
ajebi-4944	445	46	and	and	CCONJ
ajebi-4944	445	47	increased	increase	VERB
ajebi-4944	445	48	activity	activity	NOUN
ajebi-4944	445	49	)	)	PUNCT
ajebi-4944	445	50	more	more	ADV
ajebi-4944	445	51	readily	readily	ADV
ajebi-4944	445	52	.	.	PUNCT
ajebi-4944	446	1	it	it	PRON
ajebi-4944	446	2	is	be	AUX
ajebi-4944	446	3	that	that	SCONJ
ajebi-4944	446	4	buyers	buyer	NOUN
ajebi-4944	446	5	need	need	VERB
ajebi-4944	446	6	emotional	emotional	ADJ
ajebi-4944	446	7	connection	connection	NOUN
ajebi-4944	446	8	,	,	PUNCT
ajebi-4944	446	9	but	but	CCONJ
ajebi-4944	446	10	that	that	DET
ajebi-4944	446	11	connection	connection	NOUN
ajebi-4944	446	12	is	be	AUX
ajebi-4944	446	13	not	not	PART
ajebi-4944	446	14	only	only	ADV
ajebi-4944	446	15	based	base	VERB
ajebi-4944	446	16	on	on	ADP
ajebi-4944	446	17	the	the	DET
ajebi-4944	446	18	game	game	NOUN
ajebi-4944	446	19	.	.	PUNCT
ajebi-4944	447	1	also	also	ADV
ajebi-4944	447	2	,	,	PUNCT
ajebi-4944	447	3	it	it	PRON
ajebi-4944	447	4	might	might	AUX
ajebi-4944	447	5	be	be	AUX
ajebi-4944	447	6	that	that	PRON
ajebi-4944	447	7	additional	additional	ADJ
ajebi-4944	447	8	relationship	relationship	NOUN
ajebi-4944	447	9	building	building	NOUN
ajebi-4944	447	10	is	be	AUX
ajebi-4944	447	11	required	require	VERB
ajebi-4944	447	12	.	.	PUNCT
ajebi-4944	448	1	therefore	therefore	ADV
ajebi-4944	448	2	,	,	PUNCT
ajebi-4944	448	3	we	we	PRON
ajebi-4944	448	4	pa	pa	PROPN
ajebi-4944	448	5	ge	ge	PROPN
ajebi-4944	448	6	15	15	NUM
ajebi-4944	448	7	3	3	NUM
ajebi-4944	448	8	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	448	9	am	am	NOUN
ajebi-4944	448	10	.	.	PUNCT
ajebi-4944	449	1	j.	j.	PROPN
ajebi-4944	449	2	econ	econ	PROPN
ajebi-4944	449	3	.	.	PUNCT
ajebi-4944	449	4	bus	bus	PROPN
ajebi-4944	449	5	.	.	PUNCT
ajebi-4944	450	1	innov	innov	PROPN
ajebi-4944	450	2	.	.	PUNCT
ajebi-4944	451	1	4(2	4(2	NUM
ajebi-4944	451	2	)	)	PUNCT
ajebi-4944	451	3	139	139	NUM
ajebi-4944	451	4	-	-	SYM
ajebi-4944	451	5	156	156	NUM
ajebi-4944	451	6	,	,	PUNCT
ajebi-4944	451	7	2025	2025	NUM
ajebi-4944	451	8	did	do	AUX
ajebi-4944	451	9	n’t	not	PART
ajebi-4944	451	10	find	find	VERB
ajebi-4944	451	11	any	any	DET
ajebi-4944	451	12	threshold	threshold	NOUN
ajebi-4944	451	13	effects	effect	NOUN
ajebi-4944	451	14	,	,	PUNCT
ajebi-4944	451	15	but	but	CCONJ
ajebi-4944	451	16	the	the	DET
ajebi-4944	451	17	quality	quality	NOUN
ajebi-4944	451	18	of	of	ADP
ajebi-4944	451	19	loyalty	loyalty	NOUN
ajebi-4944	451	20	(	(	PUNCT
ajebi-4944	451	21	transactional	transactional	NOUN
ajebi-4944	451	22	vs.	vs.	ADP
ajebi-4944	451	23	emotional	emotional	ADJ
ajebi-4944	451	24	)	)	PUNCT
ajebi-4944	451	25	should	should	AUX
ajebi-4944	451	26	be	be	AUX
ajebi-4944	451	27	closely	closely	ADV
ajebi-4944	451	28	monitored	monitor	VERB
ajebi-4944	451	29	.	.	PUNCT
ajebi-4944	452	1	also	also	ADV
ajebi-4944	452	2	,	,	PUNCT
ajebi-4944	452	3	brands	brand	NOUN
ajebi-4944	452	4	should	should	AUX
ajebi-4944	452	5	combine	combine	VERB
ajebi-4944	452	6	gamification	gamification	NOUN
ajebi-4944	452	7	with	with	ADP
ajebi-4944	452	8	other	other	ADJ
ajebi-4944	452	9	strategies	strategy	NOUN
ajebi-4944	452	10	(	(	PUNCT
ajebi-4944	452	11	value	value	NOUN
ajebi-4944	452	12	alignment	alignment	NOUN
ajebi-4944	452	13	,	,	PUNCT
ajebi-4944	452	14	building	build	VERB
ajebi-4944	452	15	a	a	DET
ajebi-4944	452	16	community	community	NOUN
ajebi-4944	452	17	)	)	PUNCT
ajebi-4944	452	18	to	to	PART
ajebi-4944	452	19	ensure	ensure	VERB
ajebi-4944	452	20	the	the	DET
ajebi-4944	452	21	customer	customer	NOUN
ajebi-4944	452	22	loyalty	loyalty	NOUN
ajebi-4944	452	23	remains	remain	VERB
ajebi-4944	452	24	long	long	ADV
ajebi-4944	452	25	-	-	PUNCT
ajebi-4944	452	26	lasting	last	VERB
ajebi-4944	452	27	and	and	CCONJ
ajebi-4944	452	28	is	be	AUX
ajebi-4944	452	29	not	not	PART
ajebi-4944	452	30	only	only	ADV
ajebi-4944	452	31	temporarily	temporarily	ADV
ajebi-4944	452	32	depending	depend	VERB
ajebi-4944	452	33	on	on	ADP
ajebi-4944	452	34	rewards	reward	NOUN
ajebi-4944	452	35	.	.	PUNCT
ajebi-4944	453	1	the	the	DET
ajebi-4944	453	2	study	study	NOUN
ajebi-4944	453	3	intra	intra	ADJ
ajebi-4944	453	4	-	-	ADJ
ajebi-4944	453	5	empirically	empirically	ADV
ajebi-4944	453	6	watches	watch	VERB
ajebi-4944	453	7	“	"	PUNCT
ajebi-4944	453	8	more	more	ADJ
ajebi-4944	453	9	gamification	gamification	NOUN
ajebi-4944	453	10	”	"	PUNCT
ajebi-4944	453	11	as	as	ADP
ajebi-4944	453	12	the	the	DET
ajebi-4944	453	13	better	well	ADJ
ajebi-4944	453	14	technique	technique	NOUN
ajebi-4944	453	15	for	for	ADP
ajebi-4944	453	16	loyalty	loyalty	NOUN
ajebi-4944	453	17	with	with	ADP
ajebi-4944	453	18	no	no	DET
ajebi-4944	453	19	signs	sign	NOUN
ajebi-4944	453	20	of	of	ADP
ajebi-4944	453	21	diminished	diminished	ADJ
ajebi-4944	453	22	returns	return	NOUN
ajebi-4944	453	23	in	in	ADP
ajebi-4944	453	24	user	user	NOUN
ajebi-4944	453	25	engagement	engagement	NOUN
ajebi-4944	453	26	or	or	CCONJ
ajebi-4944	453	27	loyalty	loyalty	NOUN
ajebi-4944	453	28	metrics	metric	NOUN
ajebi-4944	453	29	at	at	ADP
ajebi-4944	453	30	any	any	DET
ajebi-4944	453	31	point	point	NOUN
ajebi-4944	453	32	.	.	PUNCT
ajebi-4944	454	1	this	this	DET
ajebi-4944	454	2	finding	finding	NOUN
ajebi-4944	454	3	essentially	essentially	ADV
ajebi-4944	454	4	counterpoints	counterpoint	VERB
ajebi-4944	454	5	the	the	DET
ajebi-4944	454	6	theoretical	theoretical	ADJ
ajebi-4944	454	7	risk	risk	NOUN
ajebi-4944	454	8	of	of	ADP
ajebi-4944	454	9	gamification	gamification	NOUN
ajebi-4944	454	10	fatigue	fatigue	NOUN
ajebi-4944	454	11	–	–	PUNCT
ajebi-4944	454	12	at	at	ADP
ajebi-4944	454	13	least	least	ADJ
ajebi-4944	454	14	for	for	ADP
ajebi-4944	454	15	the	the	DET
ajebi-4944	454	16	young	young	ADJ
ajebi-4944	454	17	filipino	filipino	ADJ
ajebi-4944	454	18	consumer	consumer	NOUN
ajebi-4944	454	19	gamification	gamification	NOUN
ajebi-4944	454	20	remains	remain	VERB
ajebi-4944	454	21	a	a	DET
ajebi-4944	454	22	welcome	welcome	ADJ
ajebi-4944	454	23	and	and	CCONJ
ajebi-4944	454	24	effective	effective	ADJ
ajebi-4944	454	25	tool	tool	NOUN
ajebi-4944	454	26	for	for	ADP
ajebi-4944	454	27	engaging	engage	VERB
ajebi-4944	454	28	.	.	PUNCT
ajebi-4944	455	1	it	it	PRON
ajebi-4944	455	2	looks	look	VERB
ajebi-4944	455	3	like	like	SCONJ
ajebi-4944	455	4	the	the	DET
ajebi-4944	455	5	market	market	NOUN
ajebi-4944	455	6	has	have	AUX
ajebi-4944	455	7	not	not	PART
ajebi-4944	455	8	yet	yet	ADV
ajebi-4944	455	9	reached	reach	VERB
ajebi-4944	455	10	the	the	DET
ajebi-4944	455	11	point	point	NOUN
ajebi-4944	455	12	where	where	SCONJ
ajebi-4944	455	13	users	user	NOUN
ajebi-4944	455	14	get	get	VERB
ajebi-4944	455	15	tired	tired	ADJ
ajebi-4944	455	16	of	of	ADP
ajebi-4944	455	17	the	the	DET
ajebi-4944	455	18	gamified	gamifie	VERB
ajebi-4944	455	19	experiences	experience	NOUN
ajebi-4944	455	20	.	.	PUNCT
ajebi-4944	456	1	on	on	ADP
ajebi-4944	456	2	the	the	DET
ajebi-4944	456	3	contrary	contrary	NOUN
ajebi-4944	456	4	,	,	PUNCT
ajebi-4944	456	5	the	the	DET
ajebi-4944	456	6	appetite	appetite	NOUN
ajebi-4944	456	7	for	for	ADP
ajebi-4944	456	8	gamification	gamification	NOUN
ajebi-4944	456	9	is	be	AUX
ajebi-4944	456	10	still	still	ADV
ajebi-4944	456	11	very	very	ADV
ajebi-4944	456	12	healthy	healthy	ADJ
ajebi-4944	456	13	,	,	PUNCT
ajebi-4944	456	14	as	as	SCONJ
ajebi-4944	456	15	seen	see	VERB
ajebi-4944	456	16	by	by	ADP
ajebi-4944	456	17	the	the	DET
ajebi-4944	456	18	fact	fact	NOUN
ajebi-4944	456	19	that	that	SCONJ
ajebi-4944	456	20	they	they	PRON
ajebi-4944	456	21	are	be	AUX
ajebi-4944	456	22	the	the	DET
ajebi-4944	456	23	ones	one	NOUN
ajebi-4944	456	24	requesting	request	VERB
ajebi-4944	456	25	for	for	ADP
ajebi-4944	456	26	the	the	DET
ajebi-4944	456	27	most	most	ADV
ajebi-4944	456	28	new	new	ADJ
ajebi-4944	456	29	gamified	gamifie	VERB
ajebi-4944	456	30	programs	program	NOUN
ajebi-4944	456	31	to	to	PART
ajebi-4944	456	32	join	join	VERB
ajebi-4944	456	33	.	.	PUNCT
ajebi-4944	457	1	undoubtedly	undoubtedly	ADV
ajebi-4944	457	2	,	,	PUNCT
ajebi-4944	457	3	this	this	PRON
ajebi-4944	457	4	does	do	AUX
ajebi-4944	457	5	not	not	PART
ajebi-4944	457	6	exclude	exclude	VERB
ajebi-4944	457	7	the	the	DET
ajebi-4944	457	8	possibility	possibility	NOUN
ajebi-4944	457	9	of	of	ADP
ajebi-4944	457	10	a	a	DET
ajebi-4944	457	11	saturation	saturation	NOUN
ajebi-4944	457	12	threshold	threshold	NOUN
ajebi-4944	457	13	being	be	AUX
ajebi-4944	457	14	present	present	ADJ
ajebi-4944	457	15	in	in	ADP
ajebi-4944	457	16	other	other	ADJ
ajebi-4944	457	17	contexts	context	NOUN
ajebi-4944	457	18	or	or	CCONJ
ajebi-4944	457	19	if	if	SCONJ
ajebi-4944	457	20	the	the	DET
ajebi-4944	457	21	tactics	tactic	NOUN
ajebi-4944	457	22	of	of	ADP
ajebi-4944	457	23	gamification	gamification	NOUN
ajebi-4944	457	24	are	be	AUX
ajebi-4944	457	25	misapplied	misapply	VERB
ajebi-4944	457	26	.	.	PUNCT
ajebi-4944	458	1	our	our	PRON
ajebi-4944	458	2	findings	finding	NOUN
ajebi-4944	458	3	suggest	suggest	VERB
ajebi-4944	458	4	that	that	SCONJ
ajebi-4944	458	5	as	as	ADV
ajebi-4944	458	6	long	long	ADV
ajebi-4944	458	7	as	as	SCONJ
ajebi-4944	458	8	the	the	DET
ajebi-4944	458	9	design	design	NOUN
ajebi-4944	458	10	of	of	ADP
ajebi-4944	458	11	the	the	DET
ajebi-4944	458	12	gamification	gamification	NOUN
ajebi-4944	458	13	concentrates	concentrate	VERB
ajebi-4944	458	14	on	on	ADP
ajebi-4944	458	15	joy	joy	NOUN
ajebi-4944	458	16	,	,	PUNCT
ajebi-4944	458	17	on	on	ADP
ajebi-4944	458	18	a	a	DET
ajebi-4944	458	19	balanced	balanced	ADJ
ajebi-4944	458	20	challenge	challenge	NOUN
ajebi-4944	458	21	,	,	PUNCT
ajebi-4944	458	22	on	on	ADP
ajebi-4944	458	23	meaningful	meaningful	ADJ
ajebi-4944	458	24	rewards	reward	NOUN
ajebi-4944	458	25	(	(	PUNCT
ajebi-4944	458	26	which	which	PRON
ajebi-4944	458	27	thereby	thereby	ADV
ajebi-4944	458	28	cause	cause	VERB
ajebi-4944	458	29	intrinsic	intrinsic	ADJ
ajebi-4944	458	30	motivations	motivation	NOUN
ajebi-4944	458	31	)	)	PUNCT
ajebi-4944	458	32	,	,	PUNCT
ajebi-4944	458	33	this	this	PRON
ajebi-4944	458	34	can	can	AUX
ajebi-4944	458	35	be	be	AUX
ajebi-4944	458	36	intensified	intensify	VERB
ajebi-4944	458	37	without	without	ADP
ajebi-4944	458	38	ostracizing	ostracize	VERB
ajebi-4944	458	39	users	user	NOUN
ajebi-4944	458	40	.	.	PUNCT
ajebi-4944	459	1	the	the	DET
ajebi-4944	459	2	philippine	philippine	PROPN
ajebi-4944	459	3	setting	setting	NOUN
ajebi-4944	459	4	,	,	PUNCT
ajebi-4944	459	5	with	with	ADP
ajebi-4944	459	6	its	its	PRON
ajebi-4944	459	7	expanding	expand	VERB
ajebi-4944	459	8	digital	digital	ADJ
ajebi-4944	459	9	ecosystem	ecosystem	NOUN
ajebi-4944	459	10	,	,	PUNCT
ajebi-4944	459	11	might	might	AUX
ajebi-4944	459	12	further	far	ADV
ajebi-4944	459	13	signify	signify	VERB
ajebi-4944	459	14	that	that	SCONJ
ajebi-4944	459	15	gamification	gamification	NOUN
ajebi-4944	459	16	is	be	AUX
ajebi-4944	459	17	still	still	ADV
ajebi-4944	459	18	perceived	perceive	VERB
ajebi-4944	459	19	as	as	ADP
ajebi-4944	459	20	something	something	PRON
ajebi-4944	459	21	novel	novel	ADJ
ajebi-4944	459	22	and	and	CCONJ
ajebi-4944	459	23	fun	fun	NOUN
ajebi-4944	459	24	,	,	PUNCT
ajebi-4944	459	25	thus	thus	ADV
ajebi-4944	459	26	prolonging	prolong	VERB
ajebi-4944	459	27	any	any	DET
ajebi-4944	459	28	onset	onset	NOUN
ajebi-4944	459	29	of	of	ADP
ajebi-4944	459	30	fatigue	fatigue	NOUN
ajebi-4944	459	31	typical	typical	ADJ
ajebi-4944	459	32	to	to	AUX
ajebi-4944	459	33	mature	mature	VERB
ajebi-4944	459	34	markets	market	NOUN
ajebi-4944	459	35	.	.	PUNCT
ajebi-4944	460	1	philippine	philippine	ADJ
ajebi-4944	460	2	digital	digital	ADJ
ajebi-4944	460	3	landscape	landscape	NOUN
ajebi-4944	460	4	and	and	CCONJ
ajebi-4944	460	5	generational	generational	ADJ
ajebi-4944	460	6	context	context	NOUN
ajebi-4944	460	7	this	this	DET
ajebi-4944	460	8	observation	observation	NOUN
ajebi-4944	460	9	is	be	AUX
ajebi-4944	460	10	particularly	particularly	ADV
ajebi-4944	460	11	true	true	ADJ
ajebi-4944	460	12	in	in	ADP
ajebi-4944	460	13	the	the	DET
ajebi-4944	460	14	case	case	NOUN
ajebi-4944	460	15	of	of	ADP
ajebi-4944	460	16	gen	gen	PROPN
ajebi-4944	460	17	z	z	NOUN
ajebi-4944	460	18	and	and	CCONJ
ajebi-4944	460	19	millennial	millennial	ADJ
ajebi-4944	460	20	consumers	consumer	NOUN
ajebi-4944	460	21	.	.	PUNCT
ajebi-4944	461	1	as	as	SCONJ
ajebi-4944	461	2	stated	state	VERB
ajebi-4944	461	3	in	in	ADP
ajebi-4944	461	4	the	the	DET
ajebi-4944	461	5	introduction	introduction	NOUN
ajebi-4944	461	6	,	,	PUNCT
ajebi-4944	461	7	the	the	DET
ajebi-4944	461	8	digital	digital	ADJ
ajebi-4944	461	9	proficiency	proficiency	NOUN
ajebi-4944	461	10	of	of	ADP
ajebi-4944	461	11	filipino	filipino	ADJ
ajebi-4944	461	12	young	young	ADJ
ajebi-4944	461	13	adults	adult	NOUN
ajebi-4944	461	14	is	be	AUX
ajebi-4944	461	15	amazing	amazing	ADJ
ajebi-4944	461	16	;	;	PUNCT
ajebi-4944	461	17	they	they	PRON
ajebi-4944	461	18	are	be	AUX
ajebi-4944	461	19	among	among	ADP
ajebi-4944	461	20	world	world	NOUN
ajebi-4944	461	21	’s	’s	PART
ajebi-4944	461	22	top	top	ADJ
ajebi-4944	461	23	digital	digital	ADJ
ajebi-4944	461	24	users	user	NOUN
ajebi-4944	461	25	,	,	PUNCT
ajebi-4944	461	26	spending	spend	VERB
ajebi-4944	461	27	on	on	ADP
ajebi-4944	461	28	average	average	ADJ
ajebi-4944	461	29	5.5	5.5	NUM
ajebi-4944	461	30	hours	hour	NOUN
ajebi-4944	461	31	on	on	ADP
ajebi-4944	461	32	social	social	ADJ
ajebi-4944	461	33	media	medium	NOUN
ajebi-4944	461	34	daily	daily	ADV
ajebi-4944	461	35	and	and	CCONJ
ajebi-4944	461	36	searching	search	VERB
ajebi-4944	461	37	for	for	ADP
ajebi-4944	461	38	the	the	DET
ajebi-4944	461	39	interactive	interactive	ADJ
ajebi-4944	461	40	and	and	CCONJ
ajebi-4944	461	41	visually	visually	ADV
ajebi-4944	461	42	rich	rich	ADJ
ajebi-4944	461	43	content	content	NOUN
ajebi-4944	461	44	.	.	PUNCT
ajebi-4944	462	1	this	this	DET
ajebi-4944	462	2	inclination	inclination	NOUN
ajebi-4944	462	3	towards	towards	ADP
ajebi-4944	462	4	interactivity	interactivity	NOUN
ajebi-4944	462	5	has	have	AUX
ajebi-4944	462	6	created	create	VERB
ajebi-4944	462	7	a	a	DET
ajebi-4944	462	8	new	new	ADJ
ajebi-4944	462	9	form	form	NOUN
ajebi-4944	462	10	of	of	ADP
ajebi-4944	462	11	market	market	NOUN
ajebi-4944	462	12	for	for	ADP
ajebi-4944	462	13	gamification	gamification	NOUN
ajebi-4944	462	14	.	.	PUNCT
ajebi-4944	463	1	our	our	PRON
ajebi-4944	463	2	sample	sample	NOUN
ajebi-4944	463	3	’s	’s	PART
ajebi-4944	463	4	lively	lively	ADJ
ajebi-4944	463	5	reaction	reaction	NOUN
ajebi-4944	463	6	to	to	ADP
ajebi-4944	463	7	gamified	gamifie	VERB
ajebi-4944	463	8	brand	brand	NOUN
ajebi-4944	463	9	strategies	strategy	NOUN
ajebi-4944	463	10	can	can	AUX
ajebi-4944	463	11	be	be	AUX
ajebi-4944	463	12	taken	take	VERB
ajebi-4944	463	13	as	as	ADP
ajebi-4944	463	14	proof	proof	NOUN
ajebi-4944	463	15	of	of	ADP
ajebi-4944	463	16	this	this	DET
ajebi-4944	463	17	vicinity	vicinity	NOUN
ajebi-4944	463	18	.	.	PUNCT
ajebi-4944	464	1	the	the	DET
ajebi-4944	464	2	gamified	gamifie	VERB
ajebi-4944	464	3	features	feature	NOUN
ajebi-4944	464	4	employed	employ	VERB
ajebi-4944	464	5	by	by	ADP
ajebi-4944	464	6	leading	lead	VERB
ajebi-4944	464	7	philippine	philippine	ADJ
ajebi-4944	464	8	brands	brand	NOUN
ajebi-4944	464	9	(	(	PUNCT
ajebi-4944	464	10	for	for	ADP
ajebi-4944	464	11	example	example	NOUN
ajebi-4944	464	12	,	,	PUNCT
ajebi-4944	464	13	shopee	shopee	PROPN
ajebi-4944	464	14	’s	’s	PART
ajebi-4944	464	15	coin	coin	NOUN
ajebi-4944	464	16	rewards	reward	NOUN
ajebi-4944	464	17	,	,	PUNCT
ajebi-4944	464	18	gcash	gcash	NOUN
ajebi-4944	464	19	’s	’s	PART
ajebi-4944	464	20	games	game	NOUN
ajebi-4944	464	21	,	,	PUNCT
ajebi-4944	464	22	and	and	CCONJ
ajebi-4944	464	23	various	various	ADJ
ajebi-4944	464	24	shopping	shopping	NOUN
ajebi-4944	464	25	“	"	PUNCT
ajebi-4944	464	26	luck	luck	NOUN
ajebi-4944	464	27	draws	draw	NOUN
ajebi-4944	464	28	”	"	PUNCT
ajebi-4944	464	29	)	)	PUNCT
ajebi-4944	464	30	have	have	AUX
ajebi-4944	464	31	conditioned	condition	VERB
ajebi-4944	464	32	the	the	DET
ajebi-4944	464	33	consumers	consumer	NOUN
ajebi-4944	464	34	to	to	ADP
ajebi-4944	464	35	the	the	DET
ajebi-4944	464	36	fact	fact	NOUN
ajebi-4944	464	37	that	that	SCONJ
ajebi-4944	464	38	brand	brand	NOUN
ajebi-4944	464	39	engagement	engagement	NOUN
ajebi-4944	464	40	should	should	AUX
ajebi-4944	464	41	be	be	AUX
ajebi-4944	464	42	both	both	CCONJ
ajebi-4944	464	43	entertaining	entertaining	ADJ
ajebi-4944	464	44	and	and	CCONJ
ajebi-4944	464	45	lucrative	lucrative	ADJ
ajebi-4944	464	46	.	.	PUNCT
ajebi-4944	465	1	this	this	DET
ajebi-4944	465	2	attitude	attitude	NOUN
ajebi-4944	465	3	appears	appear	VERB
ajebi-4944	465	4	to	to	PART
ajebi-4944	465	5	be	be	AUX
ajebi-4944	465	6	evident	evident	ADJ
ajebi-4944	465	7	in	in	ADP
ajebi-4944	465	8	the	the	DET
ajebi-4944	465	9	data	datum	NOUN
ajebi-4944	465	10	:	:	PUNCT
ajebi-4944	465	11	most	most	ADJ
ajebi-4944	465	12	of	of	ADP
ajebi-4944	465	13	the	the	DET
ajebi-4944	465	14	respondents	respondent	NOUN
ajebi-4944	465	15	not	not	PART
ajebi-4944	465	16	only	only	ADV
ajebi-4944	465	17	participate	participate	VERB
ajebi-4944	465	18	in	in	ADP
ajebi-4944	465	19	this	this	DET
ajebi-4944	465	20	type	type	NOUN
ajebi-4944	465	21	of	of	ADP
ajebi-4944	465	22	activity	activity	NOUN
ajebi-4944	465	23	frequently	frequently	ADV
ajebi-4944	465	24	,	,	PUNCT
ajebi-4944	465	25	but	but	CCONJ
ajebi-4944	465	26	they	they	PRON
ajebi-4944	465	27	even	even	ADV
ajebi-4944	465	28	look	look	VERB
ajebi-4944	465	29	for	for	ADP
ajebi-4944	465	30	brands	brand	NOUN
ajebi-4944	465	31	which	which	PRON
ajebi-4944	465	32	have	have	VERB
ajebi-4944	465	33	such	such	ADJ
ajebi-4944	465	34	promotional	promotional	ADJ
ajebi-4944	465	35	offers	offer	NOUN
ajebi-4944	465	36	.	.	PUNCT
ajebi-4944	466	1	culturally	culturally	ADV
ajebi-4944	466	2	,	,	PUNCT
ajebi-4944	466	3	young	young	ADJ
ajebi-4944	466	4	filipinos	filipino	NOUN
ajebi-4944	466	5	tend	tend	VERB
ajebi-4944	466	6	to	to	PART
ajebi-4944	466	7	be	be	AUX
ajebi-4944	466	8	collectivist	collectivist	ADJ
ajebi-4944	466	9	and	and	CCONJ
ajebi-4944	466	10	value	value	NOUN
ajebi-4944	466	11	harmony	harmony	NOUN
ajebi-4944	466	12	,	,	PUNCT
ajebi-4944	466	13	which	which	PRON
ajebi-4944	466	14	correlates	correlate	VERB
ajebi-4944	466	15	with	with	ADP
ajebi-4944	466	16	our	our	PRON
ajebi-4944	466	17	finding	finding	NOUN
ajebi-4944	466	18	that	that	SCONJ
ajebi-4944	466	19	competitive	competitive	ADJ
ajebi-4944	466	20	gamification	gamification	NOUN
ajebi-4944	466	21	(	(	PUNCT
ajebi-4944	466	22	like	like	INTJ
ajebi-4944	466	23	leaderboards	leaderboard	NOUN
ajebi-4944	466	24	)	)	PUNCT
ajebi-4944	466	25	was	be	AUX
ajebi-4944	466	26	less	less	ADV
ajebi-4944	466	27	effective	effective	ADJ
ajebi-4944	466	28	.	.	PUNCT
ajebi-4944	467	1	instead	instead	ADV
ajebi-4944	467	2	,	,	PUNCT
ajebi-4944	467	3	the	the	DET
ajebi-4944	467	4	strategies	strategy	NOUN
ajebi-4944	467	5	that	that	PRON
ajebi-4944	467	6	help	help	VERB
ajebi-4944	467	7	users	user	NOUN
ajebi-4944	467	8	to	to	PART
ajebi-4944	467	9	enjoy	enjoy	VERB
ajebi-4944	467	10	the	the	DET
ajebi-4944	467	11	rewards	reward	NOUN
ajebi-4944	467	12	without	without	ADP
ajebi-4944	467	13	directly	directly	ADV
ajebi-4944	467	14	competing	compete	VERB
ajebi-4944	467	15	are	be	AUX
ajebi-4944	467	16	better	well	ADV
ajebi-4944	467	17	suited	suited	ADJ
ajebi-4944	467	18	to	to	ADP
ajebi-4944	467	19	local	local	ADJ
ajebi-4944	467	20	preferences	preference	NOUN
ajebi-4944	467	21	.	.	PUNCT
ajebi-4944	468	1	the	the	DET
ajebi-4944	468	2	predominance	predominance	NOUN
ajebi-4944	468	3	of	of	ADP
ajebi-4944	468	4	spinthe	spinthe	NOUN
ajebi-4944	468	5	-	-	PUNCT
ajebi-4944	468	6	wheel	wheel	NOUN
ajebi-4944	468	7	games	game	NOUN
ajebi-4944	468	8	and	and	CCONJ
ajebi-4944	468	9	redemption	redemption	NOUN
ajebi-4944	468	10	points	point	NOUN
ajebi-4944	468	11	in	in	ADP
ajebi-4944	468	12	our	our	PRON
ajebi-4944	468	13	survey	survey	NOUN
ajebi-4944	468	14	outcomes	outcome	NOUN
ajebi-4944	468	15	brings	bring	VERB
ajebi-4944	468	16	forth	forth	ADV
ajebi-4944	468	17	the	the	DET
ajebi-4944	468	18	notion	notion	NOUN
ajebi-4944	468	19	that	that	SCONJ
ajebi-4944	468	20	filipino	filipino	ADJ
ajebi-4944	468	21	consumers	consumer	NOUN
ajebi-4944	468	22	show	show	VERB
ajebi-4944	468	23	increased	increase	VERB
ajebi-4944	468	24	responsiveness	responsiveness	NOUN
ajebi-4944	468	25	to	to	ADP
ajebi-4944	468	26	direct	direct	ADJ
ajebi-4944	468	27	rewards	reward	NOUN
ajebi-4944	468	28	and	and	CCONJ
ajebi-4944	468	29	a	a	DET
ajebi-4944	468	30	sense	sense	NOUN
ajebi-4944	468	31	of	of	ADP
ajebi-4944	468	32	“	"	PUNCT
ajebi-4944	468	33	community	community	NOUN
ajebi-4944	468	34	win	win	NOUN
ajebi-4944	468	35	”	"	PUNCT
ajebi-4944	468	36	where	where	SCONJ
ajebi-4944	468	37	everyone	everyone	PRON
ajebi-4944	468	38	benefits	benefit	VERB
ajebi-4944	468	39	rather	rather	ADV
ajebi-4944	468	40	than	than	ADP
ajebi-4944	468	41	a	a	DET
ajebi-4944	468	42	sole	sole	ADJ
ajebi-4944	468	43	victor	victor	NOUN
ajebi-4944	468	44	which	which	PRON
ajebi-4944	468	45	is	be	AUX
ajebi-4944	468	46	more	more	ADV
ajebi-4944	468	47	typical	typical	ADJ
ajebi-4944	468	48	of	of	ADP
ajebi-4944	468	49	a	a	DET
ajebi-4944	468	50	competitive	competitive	ADJ
ajebi-4944	468	51	environment	environment	NOUN
ajebi-4944	468	52	.	.	PUNCT
ajebi-4944	469	1	furthermore	furthermore	ADV
ajebi-4944	469	2	,	,	PUNCT
ajebi-4944	469	3	according	accord	VERB
ajebi-4944	469	4	to	to	ADP
ajebi-4944	469	5	the	the	DET
ajebi-4944	469	6	literature	literature	NOUN
ajebi-4944	469	7	,	,	PUNCT
ajebi-4944	469	8	filipino	filipino	ADJ
ajebi-4944	469	9	generation	generation	NOUN
ajebi-4944	469	10	z	z	NOUN
ajebi-4944	469	11	and	and	CCONJ
ajebi-4944	469	12	millennials	millennial	NOUN
ajebi-4944	469	13	are	be	AUX
ajebi-4944	469	14	very	very	ADV
ajebi-4944	469	15	price	price	NOUN
ajebi-4944	469	16	-	-	PUNCT
ajebi-4944	469	17	oriented	orient	VERB
ajebi-4944	469	18	while	while	NOUN
ajebi-4944	469	19	also	also	ADV
ajebi-4944	469	20	being	be	AUX
ajebi-4944	469	21	value	value	NOUN
ajebi-4944	469	22	-	-	PUNCT
ajebi-4944	469	23	driven	drive	VERB
ajebi-4944	469	24	in	in	ADP
ajebi-4944	469	25	their	their	PRON
ajebi-4944	469	26	purchasing	purchasing	NOUN
ajebi-4944	469	27	decisions	decision	NOUN
ajebi-4944	469	28	.	.	PUNCT
ajebi-4944	470	1	gamification	gamification	NOUN
ajebi-4944	470	2	taps	tap	VERB
ajebi-4944	470	3	into	into	ADP
ajebi-4944	470	4	this	this	PRON
ajebi-4944	470	5	by	by	ADP
ajebi-4944	470	6	offering	offer	VERB
ajebi-4944	470	7	perceived	perceive	VERB
ajebi-4944	470	8	added	add	VERB
ajebi-4944	470	9	value	value	NOUN
ajebi-4944	470	10	(	(	PUNCT
ajebi-4944	470	11	discounts	discount	NOUN
ajebi-4944	470	12	,	,	PUNCT
ajebi-4944	470	13	bonuses	bonus	NOUN
ajebi-4944	470	14	,	,	PUNCT
ajebi-4944	470	15	exclusive	exclusive	ADJ
ajebi-4944	470	16	perks	perk	NOUN
ajebi-4944	470	17	)	)	PUNCT
ajebi-4944	470	18	for	for	ADP
ajebi-4944	470	19	engagement	engagement	NOUN
ajebi-4944	470	20	.	.	PUNCT
ajebi-4944	471	1	thus	thus	ADV
ajebi-4944	471	2	,	,	PUNCT
ajebi-4944	471	3	the	the	DET
ajebi-4944	471	4	good	good	ADJ
ajebi-4944	471	5	return	return	NOUN
ajebi-4944	471	6	for	for	ADP
ajebi-4944	471	7	gamification	gamification	NOUN
ajebi-4944	471	8	rebated	rebate	VERB
ajebi-4944	471	9	in	in	ADP
ajebi-4944	471	10	part	part	NOUN
ajebi-4944	471	11	because	because	SCONJ
ajebi-4944	471	12	of	of	ADP
ajebi-4944	471	13	the	the	DET
ajebi-4944	471	14	addition	addition	NOUN
ajebi-4944	471	15	of	of	ADP
ajebi-4944	471	16	the	the	DET
ajebi-4944	471	17	peripherals	peripheral	NOUN
ajebi-4944	471	18	in	in	ADP
ajebi-4944	471	19	a	a	DET
ajebi-4944	471	20	price	price	NOUN
ajebi-4944	471	21	-	-	PUNCT
ajebi-4944	471	22	sensitive	sensitive	ADJ
ajebi-4944	471	23	market	market	NOUN
ajebi-4944	471	24	making	make	VERB
ajebi-4944	471	25	the	the	DET
ajebi-4944	471	26	brand	brand	NOUN
ajebi-4944	471	27	more	more	ADV
ajebi-4944	471	28	attractive	attractive	ADJ
ajebi-4944	471	29	.	.	PUNCT
ajebi-4944	472	1	the	the	DET
ajebi-4944	472	2	exposure	exposure	NOUN
ajebi-4944	472	3	of	of	ADP
ajebi-4944	472	4	the	the	DET
ajebi-4944	472	5	new	new	ADJ
ajebi-4944	472	6	feature	feature	NOUN
ajebi-4944	472	7	economics	economic	NOUN
ajebi-4944	472	8	clearly	clearly	ADV
ajebi-4944	472	9	shows	show	VERB
ajebi-4944	472	10	why	why	SCONJ
ajebi-4944	472	11	points	point	NOUN
ajebi-4944	472	12	collection	collection	NOUN
ajebi-4944	472	13	was	be	AUX
ajebi-4944	472	14	the	the	DET
ajebi-4944	472	15	no.1	no.1	ADJ
ajebi-4944	472	16	feature	feature	NOUN
ajebi-4944	472	17	since	since	SCONJ
ajebi-4944	472	18	it	it	PRON
ajebi-4944	472	19	speaks	speak	VERB
ajebi-4944	472	20	directly	directly	ADV
ajebi-4944	472	21	to	to	ADP
ajebi-4944	472	22	savings	saving	NOUN
ajebi-4944	472	23	/	/	SYM
ajebi-4944	472	24	freebies	freebie	NOUN
ajebi-4944	472	25	which	which	PRON
ajebi-4944	472	26	resonates	resonate	VERB
ajebi-4944	472	27	the	the	DET
ajebi-4944	472	28	most	most	ADJ
ajebi-4944	472	29	values	value	NOUN
ajebi-4944	472	30	.	.	PUNCT
ajebi-4944	473	1	the	the	DET
ajebi-4944	473	2	freshness	freshness	NOUN
ajebi-4944	473	3	factor	factor	NOUN
ajebi-4944	473	4	and	and	CCONJ
ajebi-4944	473	5	the	the	DET
ajebi-4944	473	6	fast	fast	ADV
ajebi-4944	473	7	-	-	PUNCT
ajebi-4944	473	8	paced	pace	VERB
ajebi-4944	473	9	digital	digital	ADJ
ajebi-4944	473	10	journey	journey	NOUN
ajebi-4944	473	11	are	be	AUX
ajebi-4944	473	12	other	other	ADJ
ajebi-4944	473	13	aspects	aspect	NOUN
ajebi-4944	473	14	of	of	ADP
ajebi-4944	473	15	the	the	DET
ajebi-4944	473	16	local	local	ADJ
ajebi-4944	473	17	context	context	NOUN
ajebi-4944	473	18	.	.	PUNCT
ajebi-4944	474	1	the	the	DET
ajebi-4944	474	2	philippines	philippine	NOUN
ajebi-4944	474	3	’	'	PUNCT
ajebi-4944	474	4	digital	digital	ADJ
ajebi-4944	474	5	economy	economy	NOUN
ajebi-4944	474	6	has	have	AUX
ajebi-4944	474	7	been	be	AUX
ajebi-4944	474	8	among	among	ADP
ajebi-4944	474	9	the	the	DET
ajebi-4944	474	10	most	most	ADV
ajebi-4944	474	11	promising	promising	ADJ
ajebi-4944	474	12	in	in	ADP
ajebi-4944	474	13	recent	recent	ADJ
ajebi-4944	474	14	times	time	NOUN
ajebi-4944	474	15	,	,	PUNCT
ajebi-4944	474	16	brands	brand	NOUN
ajebi-4944	474	17	have	have	AUX
ajebi-4944	474	18	been	be	AUX
ajebi-4944	474	19	shifting	shift	VERB
ajebi-4944	474	20	to	to	ADP
ajebi-4944	474	21	digital	digital	ADJ
ajebi-4944	474	22	marketing	marketing	NOUN
ajebi-4944	474	23	and	and	CCONJ
ajebi-4944	474	24	gamified	gamifie	VERB
ajebi-4944	474	25	marketing	marketing	NOUN
ajebi-4944	474	26	.	.	PUNCT
ajebi-4944	475	1	young	young	ADJ
ajebi-4944	475	2	consumers	consumer	NOUN
ajebi-4944	475	3	,	,	PUNCT
ajebi-4944	475	4	for	for	ADP
ajebi-4944	475	5	their	their	PRON
ajebi-4944	475	6	part	part	NOUN
ajebi-4944	475	7	,	,	PUNCT
ajebi-4944	475	8	have	have	AUX
ajebi-4944	475	9	been	be	AUX
ajebi-4944	475	10	adorable	adorable	ADJ
ajebi-4944	475	11	observers	observer	NOUN
ajebi-4944	475	12	in	in	ADP
ajebi-4944	475	13	this	this	DET
ajebi-4944	475	14	process	process	NOUN
ajebi-4944	475	15	such	such	ADJ
ajebi-4944	475	16	as	as	ADP
ajebi-4944	475	17	a	a	DET
ajebi-4944	475	18	massive	massive	ADJ
ajebi-4944	475	19	uptake	uptake	NOUN
ajebi-4944	475	20	of	of	ADP
ajebi-4944	475	21	the	the	DET
ajebi-4944	475	22	gamified	gamifie	VERB
ajebi-4944	475	23	platforms	platform	NOUN
ajebi-4944	475	24	in	in	ADP
ajebi-4944	475	25	e	e	NOUN
ajebi-4944	475	26	-	-	NOUN
ajebi-4944	475	27	commerce	commerce	NOUN
ajebi-4944	475	28	and	and	CCONJ
ajebi-4944	475	29	fintech	fintech	NOUN
ajebi-4944	475	30	.	.	PUNCT
ajebi-4944	476	1	as	as	SCONJ
ajebi-4944	476	2	the	the	DET
ajebi-4944	476	3	trend	trend	NOUN
ajebi-4944	476	4	is	be	AUX
ajebi-4944	476	5	pretty	pretty	ADV
ajebi-4944	476	6	much	much	ADV
ajebi-4944	476	7	new	new	ADJ
ajebi-4944	476	8	,	,	PUNCT
ajebi-4944	476	9	gamification	gamification	NOUN
ajebi-4944	476	10	remains	remain	VERB
ajebi-4944	476	11	to	to	PART
ajebi-4944	476	12	be	be	AUX
ajebi-4944	476	13	a	a	DET
ajebi-4944	476	14	vibrant	vibrant	ADJ
ajebi-4944	476	15	tool	tool	NOUN
ajebi-4944	476	16	that	that	PRON
ajebi-4944	476	17	displays	display	VERB
ajebi-4944	476	18	novelty	novelty	NOUN
ajebi-4944	476	19	and	and	CCONJ
ajebi-4944	476	20	attracts	attract	VERB
ajebi-4944	476	21	customers	customer	NOUN
ajebi-4944	476	22	.	.	PUNCT
ajebi-4944	477	1	many	many	ADJ
ajebi-4944	477	2	respondents	respondent	NOUN
ajebi-4944	477	3	declared	declare	VERB
ajebi-4944	477	4	they	they	PRON
ajebi-4944	477	5	had	have	AUX
ajebi-4944	477	6	lately	lately	ADV
ajebi-4944	477	7	only	only	ADV
ajebi-4944	477	8	started	start	VERB
ajebi-4944	477	9	using	use	VERB
ajebi-4944	477	10	gamified	gamifie	VERB
ajebi-4944	477	11	programs	program	NOUN
ajebi-4944	477	12	for	for	ADP
ajebi-4944	477	13	a	a	DET
ajebi-4944	477	14	few	few	ADJ
ajebi-4944	477	15	months	month	NOUN
ajebi-4944	477	16	up	up	ADP
ajebi-4944	477	17	to	to	ADP
ajebi-4944	477	18	a	a	DET
ajebi-4944	477	19	year	year	NOUN
ajebi-4944	477	20	,	,	PUNCT
ajebi-4944	477	21	which	which	PRON
ajebi-4944	477	22	is	be	AUX
ajebi-4944	477	23	representative	representative	NOUN
ajebi-4944	477	24	of	of	ADP
ajebi-4944	477	25	a	a	DET
ajebi-4944	477	26	big	big	ADJ
ajebi-4944	477	27	group	group	NOUN
ajebi-4944	477	28	of	of	ADP
ajebi-4944	477	29	the	the	DET
ajebi-4944	477	30	population	population	NOUN
ajebi-4944	477	31	,	,	PUNCT
ajebi-4944	477	32	as	as	SCONJ
ajebi-4944	477	33	these	these	PRON
ajebi-4944	477	34	are	be	AUX
ajebi-4944	477	35	common	common	ADJ
ajebi-4944	477	36	experiences	experience	NOUN
ajebi-4944	477	37	not	not	PART
ajebi-4944	477	38	yet	yet	ADV
ajebi-4944	477	39	daily	daily	ADJ
ajebi-4944	477	40	and	and	CCONJ
ajebi-4944	477	41	habitual	habitual	ADJ
ajebi-4944	477	42	for	for	ADP
ajebi-4944	477	43	them	they	PRON
ajebi-4944	477	44	.	.	PUNCT
ajebi-4944	478	1	this	this	PRON
ajebi-4944	478	2	could	could	AUX
ajebi-4944	478	3	be	be	AUX
ajebi-4944	478	4	a	a	DET
ajebi-4944	478	5	potential	potential	ADJ
ajebi-4944	478	6	reason	reason	NOUN
ajebi-4944	478	7	for	for	ADP
ajebi-4944	478	8	the	the	DET
ajebi-4944	478	9	uniformly	uniformly	ADV
ajebi-4944	478	10	positive	positive	ADJ
ajebi-4944	478	11	reception	reception	NOUN
ajebi-4944	478	12	–	–	PUNCT
ajebi-4944	478	13	the	the	DET
ajebi-4944	478	14	sector	sector	NOUN
ajebi-4944	478	15	has	have	AUX
ajebi-4944	478	16	n’t	not	PART
ajebi-4944	478	17	had	have	VERB
ajebi-4944	478	18	gamification	gamification	NOUN
ajebi-4944	478	19	long	long	ADV
ajebi-4944	478	20	enough	enough	ADV
ajebi-4944	478	21	to	to	PART
ajebi-4944	478	22	permit	permit	VERB
ajebi-4944	478	23	significant	significant	ADJ
ajebi-4944	478	24	fatigue	fatigue	NOUN
ajebi-4944	478	25	to	to	PART
ajebi-4944	478	26	take	take	VERB
ajebi-4944	478	27	place	place	NOUN
ajebi-4944	478	28	.	.	PUNCT
ajebi-4944	479	1	besides	besides	SCONJ
ajebi-4944	479	2	,	,	PUNCT
ajebi-4944	479	3	the	the	DET
ajebi-4944	479	4	urban	urban	ADJ
ajebi-4944	479	5	concentration	concentration	NOUN
ajebi-4944	479	6	of	of	ADP
ajebi-4944	479	7	our	our	PRON
ajebi-4944	479	8	sample	sample	NOUN
ajebi-4944	479	9	which	which	PRON
ajebi-4944	479	10	predominantly	predominantly	ADV
ajebi-4944	479	11	comprises	comprise	VERB
ajebi-4944	479	12	metro	metro	PROPN
ajebi-4944	479	13	manila	manila	PROPN
ajebi-4944	479	14	residents	resident	NOUN
ajebi-4944	479	15	has	have	AUX
ajebi-4944	479	16	already	already	ADV
ajebi-4944	479	17	exposed	expose	VERB
ajebi-4944	479	18	them	they	PRON
ajebi-4944	479	19	to	to	ADP
ajebi-4944	479	20	a	a	DET
ajebi-4944	479	21	hypercompetitive	hypercompetitive	ADJ
ajebi-4944	479	22	brand	brand	NOUN
ajebi-4944	479	23	marketplace	marketplace	NOUN
ajebi-4944	479	24	with	with	ADP
ajebi-4944	479	25	companies	company	NOUN
ajebi-4944	479	26	rolling	roll	VERB
ajebi-4944	479	27	out	out	ADP
ajebi-4944	479	28	new	new	ADJ
ajebi-4944	479	29	gamified	gamifie	VERB
ajebi-4944	479	30	campaigns	campaign	NOUN
ajebi-4944	479	31	in	in	ADP
ajebi-4944	479	32	an	an	DET
ajebi-4944	479	33	attempt	attempt	NOUN
ajebi-4944	479	34	to	to	PART
ajebi-4944	479	35	divert	divert	VERB
ajebi-4944	479	36	attention	attention	NOUN
ajebi-4944	479	37	.	.	PUNCT
ajebi-4944	480	1	this	this	DET
ajebi-4944	480	2	competition	competition	NOUN
ajebi-4944	480	3	not	not	PART
ajebi-4944	480	4	only	only	ADV
ajebi-4944	480	5	enriches	enrich	VERB
ajebi-4944	480	6	the	the	DET
ajebi-4944	480	7	quality	quality	NOUN
ajebi-4944	480	8	of	of	ADP
ajebi-4944	480	9	gamification	gamification	NOUN
ajebi-4944	480	10	(	(	PUNCT
ajebi-4944	480	11	brands	brand	NOUN
ajebi-4944	480	12	are	be	AUX
ajebi-4944	480	13	iterating	iterate	VERB
ajebi-4944	480	14	and	and	CCONJ
ajebi-4944	480	15	investing	invest	VERB
ajebi-4944	480	16	in	in	ADP
ajebi-4944	480	17	better	well	ADJ
ajebi-4944	480	18	game	game	NOUN
ajebi-4944	480	19	designs	design	NOUN
ajebi-4944	480	20	to	to	PART
ajebi-4944	480	21	distinguish	distinguish	VERB
ajebi-4944	480	22	themselves	themselves	PRON
ajebi-4944	480	23	)	)	PUNCT
ajebi-4944	480	24	,	,	PUNCT
ajebi-4944	480	25	but	but	CCONJ
ajebi-4944	480	26	also	also	ADV
ajebi-4944	480	27	results	result	VERB
ajebi-4944	480	28	the	the	DET
ajebi-4944	480	29	strong	strong	ADJ
ajebi-4944	480	30	loyalty	loyalty	NOUN
ajebi-4944	480	31	outcomes	outcome	NOUN
ajebi-4944	480	32	we	we	PRON
ajebi-4944	480	33	observed	observe	VERB
ajebi-4944	480	34	.	.	PUNCT
ajebi-4944	481	1	urban	urban	ADJ
ajebi-4944	481	2	gen	gen	PROPN
ajebi-4944	481	3	z	z	PROPN
ajebi-4944	481	4	and	and	CCONJ
ajebi-4944	481	5	millennials	millennial	NOUN
ajebi-4944	481	6	possibly	possibly	ADV
ajebi-4944	481	7	now	now	ADV
ajebi-4944	481	8	see	see	VERB
ajebi-4944	481	9	gamification	gamification	NOUN
ajebi-4944	481	10	as	as	ADP
ajebi-4944	481	11	a	a	DET
ajebi-4944	481	12	standard	standard	ADJ
ajebi-4944	481	13	feature	feature	NOUN
ajebi-4944	481	14	in	in	ADP
ajebi-4944	481	15	brand	brand	NOUN
ajebi-4944	481	16	interaction	interaction	NOUN
ajebi-4944	481	17	.	.	PUNCT
ajebi-4944	482	1	for	for	ADP
ajebi-4944	482	2	them	they	PRON
ajebi-4944	482	3	,	,	PUNCT
ajebi-4944	482	4	a	a	DET
ajebi-4944	482	5	brand	brand	NOUN
ajebi-4944	482	6	without	without	ADP
ajebi-4944	482	7	any	any	DET
ajebi-4944	482	8	interactive	interactive	ADJ
ajebi-4944	482	9	or	or	CCONJ
ajebi-4944	482	10	gamified	gamifie	VERB
ajebi-4944	482	11	element	element	NOUN
ajebi-4944	482	12	can	can	AUX
ajebi-4944	482	13	feel	feel	VERB
ajebi-4944	482	14	less	less	ADV
ajebi-4944	482	15	engaging	engaging	ADJ
ajebi-4944	482	16	or	or	CCONJ
ajebi-4944	482	17	just	just	ADV
ajebi-4944	482	18	plain	plain	ADV
ajebi-4944	482	19	stagnant	stagnant	ADJ
ajebi-4944	482	20	.	.	PUNCT
ajebi-4944	483	1	this	this	DET
ajebi-4944	483	2	mainstreaming	mainstreame	VERB
ajebi-4944	483	3	shift	shift	NOUN
ajebi-4944	483	4	in	in	ADP
ajebi-4944	483	5	expectation	expectation	NOUN
ajebi-4944	483	6	that	that	SCONJ
ajebi-4944	483	7	engagement	engagement	NOUN
ajebi-4944	483	8	should	should	AUX
ajebi-4944	483	9	be	be	AUX
ajebi-4944	483	10	enjoyable	enjoyable	ADJ
ajebi-4944	483	11	and	and	CCONJ
ajebi-4944	483	12	participatory	participatory	ADJ
ajebi-4944	483	13	further	far	ADV
ajebi-4944	483	14	amplifies	amplify	VERB
ajebi-4944	483	15	the	the	DET
ajebi-4944	483	16	role	role	NOUN
ajebi-4944	483	17	of	of	ADP
ajebi-4944	483	18	gamification	gamification	NOUN
ajebi-4944	483	19	in	in	ADP
ajebi-4944	483	20	loyalty	loyalty	NOUN
ajebi-4944	483	21	.	.	PUNCT
ajebi-4944	484	1	if	if	SCONJ
ajebi-4944	484	2	done	do	VERB
ajebi-4944	484	3	well	well	ADV
ajebi-4944	484	4	,	,	PUNCT
ajebi-4944	484	5	it	it	PRON
ajebi-4944	484	6	satisfies	satisfy	VERB
ajebi-4944	484	7	the	the	DET
ajebi-4944	484	8	expectations	expectation	NOUN
ajebi-4944	484	9	of	of	ADP
ajebi-4944	484	10	young	young	ADJ
ajebi-4944	484	11	consumers	consumer	NOUN
ajebi-4944	484	12	,	,	PUNCT
ajebi-4944	484	13	it	it	PRON
ajebi-4944	484	14	entertains	entertain	VERB
ajebi-4944	484	15	them	they	PRON
ajebi-4944	484	16	,	,	PUNCT
ajebi-4944	484	17	increases	increase	VERB
ajebi-4944	484	18	the	the	DET
ajebi-4944	484	19	gratification	gratification	NOUN
ajebi-4944	484	20	and	and	CCONJ
ajebi-4944	484	21	gratitude	gratitude	NOUN
ajebi-4944	484	22	of	of	ADP
ajebi-4944	484	23	the	the	DET
ajebi-4944	484	24	brand	brand	NOUN
ajebi-4944	484	25	.	.	PUNCT
ajebi-4944	485	1	on	on	ADP
ajebi-4944	485	2	the	the	DET
ajebi-4944	485	3	other	other	ADJ
ajebi-4944	485	4	hand	hand	NOUN
ajebi-4944	485	5	,	,	PUNCT
ajebi-4944	485	6	our	our	PRON
ajebi-4944	485	7	findings	finding	NOUN
ajebi-4944	485	8	have	have	VERB
ajebi-4944	485	9	a	a	DET
ajebi-4944	485	10	minor	minor	ADJ
ajebi-4944	485	11	caveat	caveat	NOUN
ajebi-4944	485	12	(	(	PUNCT
ajebi-4944	485	13	emotional	emotional	ADJ
ajebi-4944	485	14	loyalty	loyalty	NOUN
ajebi-4944	485	15	being	be	AUX
ajebi-4944	485	16	slightly	slightly	ADV
ajebi-4944	485	17	lower	low	ADJ
ajebi-4944	485	18	than	than	ADP
ajebi-4944	485	19	behavior	behavior	NOUN
ajebi-4944	485	20	loyalty	loyalty	NOUN
ajebi-4944	485	21	)	)	PUNCT
ajebi-4944	485	22	,	,	PUNCT
ajebi-4944	485	23	which	which	PRON
ajebi-4944	485	24	suggests	suggest	VERB
ajebi-4944	485	25	that	that	SCONJ
ajebi-4944	485	26	even	even	ADV
ajebi-4944	485	27	though	though	SCONJ
ajebi-4944	485	28	gamification	gamification	NOUN
ajebi-4944	485	29	is	be	AUX
ajebi-4944	485	30	a	a	DET
ajebi-4944	485	31	strong	strong	ADJ
ajebi-4944	485	32	brand	brand	NOUN
ajebi-4944	485	33	tool	tool	NOUN
ajebi-4944	485	34	,	,	PUNCT
ajebi-4944	485	35	perhaps	perhaps	ADV
ajebi-4944	485	36	filipino	filipino	ADJ
ajebi-4944	485	37	companies	company	NOUN
ajebi-4944	485	38	still	still	ADV
ajebi-4944	485	39	require	require	VERB
ajebi-4944	485	40	to	to	PART
ajebi-4944	485	41	build	build	VERB
ajebi-4944	485	42	deeper	deep	ADJ
ajebi-4944	485	43	narratives	narrative	NOUN
ajebi-4944	485	44	or	or	CCONJ
ajebi-4944	485	45	a	a	DET
ajebi-4944	485	46	community	community	NOUN
ajebi-4944	485	47	around	around	ADP
ajebi-4944	485	48	their	their	PRON
ajebi-4944	485	49	products	product	NOUN
ajebi-4944	485	50	.	.	PUNCT
ajebi-4944	486	1	filipinos	filipino	NOUN
ajebi-4944	486	2	are	be	AUX
ajebi-4944	486	3	youthful	youthful	ADJ
ajebi-4944	486	4	and	and	CCONJ
ajebi-4944	486	5	want	want	VERB
ajebi-4944	486	6	to	to	PART
ajebi-4944	486	7	play	play	VERB
ajebi-4944	486	8	but	but	CCONJ
ajebi-4944	486	9	they	they	PRON
ajebi-4944	486	10	are	be	AUX
ajebi-4944	486	11	also	also	ADV
ajebi-4944	486	12	the	the	DET
ajebi-4944	486	13	ones	one	NOUN
ajebi-4944	486	14	that	that	PRON
ajebi-4944	486	15	connect	connect	VERB
ajebi-4944	486	16	with	with	ADP
ajebi-4944	486	17	brands	brand	NOUN
ajebi-4944	486	18	that	that	PRON
ajebi-4944	486	19	match	match	VERB
ajebi-4944	486	20	their	their	PRON
ajebi-4944	486	21	values	value	NOUN
ajebi-4944	486	22	and	and	CCONJ
ajebi-4944	486	23	provide	provide	VERB
ajebi-4944	486	24	social	social	ADJ
ajebi-4944	486	25	interaction	interaction	NOUN
ajebi-4944	486	26	.	.	PUNCT
ajebi-4944	487	1	gamification	gamification	NOUN
ajebi-4944	487	2	can	can	AUX
ajebi-4944	487	3	be	be	AUX
ajebi-4944	487	4	the	the	DET
ajebi-4944	487	5	key	key	NOUN
ajebi-4944	487	6	to	to	PART
ajebi-4944	487	7	increase	increase	VERB
ajebi-4944	487	8	engagement	engagement	NOUN
ajebi-4944	487	9	,	,	PUNCT
ajebi-4944	487	10	but	but	CCONJ
ajebi-4944	487	11	in	in	ADP
ajebi-4944	487	12	this	this	DET
ajebi-4944	487	13	context	context	NOUN
ajebi-4944	487	14	,	,	PUNCT
ajebi-4944	487	15	the	the	DET
ajebi-4944	487	16	long	long	ADJ
ajebi-4944	487	17	-	-	PUNCT
ajebi-4944	487	18	term	term	NOUN
ajebi-4944	487	19	loyalty	loyalty	NOUN
ajebi-4944	487	20	will	will	AUX
ajebi-4944	487	21	also	also	ADV
ajebi-4944	487	22	be	be	AUX
ajebi-4944	487	23	built	build	VERB
ajebi-4944	487	24	by	by	ADP
ajebi-4944	487	25	factors	factor	NOUN
ajebi-4944	487	26	like	like	ADP
ajebi-4944	487	27	brand	brand	NOUN
ajebi-4944	487	28	authenticity	authenticity	NOUN
ajebi-4944	487	29	,	,	PUNCT
ajebi-4944	487	30	community	community	NOUN
ajebi-4944	487	31	belonging	belong	VERB
ajebi-4944	487	32	(	(	PUNCT
ajebi-4944	487	33	perhaps	perhaps	ADV
ajebi-4944	487	34	through	through	ADP
ajebi-4944	487	35	social	social	ADJ
ajebi-4944	487	36	gamification	gamification	NOUN
ajebi-4944	487	37	features	feature	NOUN
ajebi-4944	487	38	)	)	PUNCT
ajebi-4944	487	39	,	,	PUNCT
ajebi-4944	487	40	and	and	CCONJ
ajebi-4944	487	41	stable	stable	ADJ
ajebi-4944	487	42	value	value	NOUN
ajebi-4944	487	43	.	.	PUNCT
ajebi-4944	488	1	pa	pa	PROPN
ajebi-4944	488	2	ge	ge	PROPN
ajebi-4944	488	3	15	15	NUM
ajebi-4944	488	4	4	4	NUM
ajebi-4944	488	5	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	488	6	am	am	NOUN
ajebi-4944	488	7	.	.	PUNCT
ajebi-4944	489	1	j.	j.	PROPN
ajebi-4944	489	2	econ	econ	PROPN
ajebi-4944	489	3	.	.	PUNCT
ajebi-4944	489	4	bus	bus	PROPN
ajebi-4944	489	5	.	.	PUNCT
ajebi-4944	490	1	innov	innov	PROPN
ajebi-4944	490	2	.	.	PUNCT
ajebi-4944	491	1	4(2	4(2	NUM
ajebi-4944	491	2	)	)	PUNCT
ajebi-4944	492	1	139	139	NUM
ajebi-4944	492	2	-	-	SYM
ajebi-4944	492	3	156	156	NUM
ajebi-4944	492	4	,	,	PUNCT
ajebi-4944	492	5	2025	2025	NUM
ajebi-4944	492	6	overall	overall	NOUN
ajebi-4944	492	7	,	,	PUNCT
ajebi-4944	492	8	our	our	PRON
ajebi-4944	492	9	study	study	NOUN
ajebi-4944	492	10	confirms	confirm	VERB
ajebi-4944	492	11	that	that	SCONJ
ajebi-4944	492	12	the	the	DET
ajebi-4944	492	13	philippine	philippine	ADJ
ajebi-4944	492	14	gen	gen	PROPN
ajebi-4944	492	15	z	z	NOUN
ajebi-4944	492	16	and	and	CCONJ
ajebi-4944	492	17	millennial	millennial	ADJ
ajebi-4944	492	18	audience	audience	NOUN
ajebi-4944	492	19	is	be	AUX
ajebi-4944	492	20	very	very	ADV
ajebi-4944	492	21	open	open	ADJ
ajebi-4944	492	22	to	to	ADP
ajebi-4944	492	23	gamification	gamification	NOUN
ajebi-4944	492	24	and	and	CCONJ
ajebi-4944	492	25	the	the	DET
ajebi-4944	492	26	contextual	contextual	ADJ
ajebi-4944	492	27	effect	effect	NOUN
ajebi-4944	492	28	of	of	ADP
ajebi-4944	492	29	the	the	DET
ajebi-4944	492	30	local	local	ADJ
ajebi-4944	492	31	digital	digital	ADJ
ajebi-4944	492	32	landscape	landscape	NOUN
ajebi-4944	492	33	is	be	AUX
ajebi-4944	492	34	to	to	PART
ajebi-4944	492	35	magnify	magnify	VERB
ajebi-4944	492	36	the	the	DET
ajebi-4944	492	37	impact	impact	NOUN
ajebi-4944	492	38	.	.	PUNCT
ajebi-4944	493	1	the	the	DET
ajebi-4944	493	2	cultural	cultural	ADJ
ajebi-4944	493	3	gear	gear	NOUN
ajebi-4944	493	4	for	for	ADP
ajebi-4944	493	5	fun	fun	NOUN
ajebi-4944	493	6	,	,	PUNCT
ajebi-4944	493	7	rewards	reward	NOUN
ajebi-4944	493	8	,	,	PUNCT
ajebi-4944	493	9	and	and	CCONJ
ajebi-4944	493	10	social	social	ADJ
ajebi-4944	493	11	sharing	sharing	NOUN
ajebi-4944	493	12	line	line	NOUN
ajebi-4944	493	13	up	up	ADP
ajebi-4944	493	14	with	with	ADP
ajebi-4944	493	15	gamified	gamifie	VERB
ajebi-4944	493	16	marketing	marketing	NOUN
ajebi-4944	493	17	to	to	PART
ajebi-4944	493	18	produce	produce	VERB
ajebi-4944	493	19	a	a	DET
ajebi-4944	493	20	strong	strong	ADJ
ajebi-4944	493	21	payoff	payoff	NOUN
ajebi-4944	493	22	in	in	ADP
ajebi-4944	493	23	brand	brand	NOUN
ajebi-4944	493	24	loyalty	loyalty	NOUN
ajebi-4944	493	25	when	when	SCONJ
ajebi-4944	493	26	these	these	DET
ajebi-4944	493	27	strategies	strategy	NOUN
ajebi-4944	493	28	are	be	AUX
ajebi-4944	493	29	in	in	ADP
ajebi-4944	493	30	place	place	NOUN
ajebi-4944	493	31	.	.	PUNCT
ajebi-4944	494	1	these	these	DET
ajebi-4944	494	2	findings	finding	NOUN
ajebi-4944	494	3	can	can	AUX
ajebi-4944	494	4	not	not	PART
ajebi-4944	494	5	only	only	ADV
ajebi-4944	494	6	validate	validate	VERB
ajebi-4944	494	7	the	the	DET
ajebi-4944	494	8	theories	theory	NOUN
ajebi-4944	494	9	globally	globally	ADV
ajebi-4944	494	10	in	in	ADP
ajebi-4944	494	11	the	the	DET
ajebi-4944	494	12	country	country	NOUN
ajebi-4944	494	13	settings	setting	NOUN
ajebi-4944	494	14	but	but	CCONJ
ajebi-4944	494	15	also	also	ADV
ajebi-4944	494	16	give	give	VERB
ajebi-4944	494	17	the	the	DET
ajebi-4944	494	18	practitioners	practitioner	NOUN
ajebi-4944	494	19	insights	insight	NOUN
ajebi-4944	494	20	:	:	PUNCT
ajebi-4944	494	21	entering	enter	VERB
ajebi-4944	494	22	investment	investment	NOUN
ajebi-4944	494	23	in	in	ADP
ajebi-4944	494	24	gamification	gamification	NOUN
ajebi-4944	494	25	especially	especially	ADV
ajebi-4944	494	26	the	the	DET
ajebi-4944	494	27	kind	kind	NOUN
ajebi-4944	494	28	that	that	PRON
ajebi-4944	494	29	brings	bring	VERB
ajebi-4944	494	30	enjoyable	enjoyable	ADJ
ajebi-4944	494	31	challenges	challenge	NOUN
ajebi-4944	494	32	and	and	CCONJ
ajebi-4944	494	33	immediate	immediate	ADJ
ajebi-4944	494	34	rewards	reward	NOUN
ajebi-4944	494	35	can	can	AUX
ajebi-4944	494	36	substantially	substantially	ADV
ajebi-4944	494	37	boost	boost	VERB
ajebi-4944	494	38	the	the	DET
ajebi-4944	494	39	loyalty	loyalty	NOUN
ajebi-4944	494	40	of	of	ADP
ajebi-4944	494	41	young	young	ADJ
ajebi-4944	494	42	consumers	consumer	NOUN
ajebi-4944	494	43	.	.	PUNCT
ajebi-4944	495	1	brands	brand	NOUN
ajebi-4944	495	2	must	must	AUX
ajebi-4944	495	3	note	note	VERB
ajebi-4944	495	4	cultural	cultural	ADJ
ajebi-4944	495	5	preferences	preference	NOUN
ajebi-4944	495	6	(	(	PUNCT
ajebi-4944	495	7	for	for	ADP
ajebi-4944	495	8	example	example	NOUN
ajebi-4944	495	9	,	,	PUNCT
ajebi-4944	495	10	collaborative	collaborative	ADJ
ajebi-4944	495	11	games	game	NOUN
ajebi-4944	495	12	over	over	ADP
ajebi-4944	495	13	competitive	competitive	ADJ
ajebi-4944	495	14	ones	one	NOUN
ajebi-4944	495	15	)	)	PUNCT
ajebi-4944	495	16	and	and	CCONJ
ajebi-4944	495	17	continue	continue	VERB
ajebi-4944	495	18	to	to	PART
ajebi-4944	495	19	innovate	innovate	VERB
ajebi-4944	495	20	gamification	gamification	NOUN
ajebi-4944	495	21	features	feature	NOUN
ajebi-4944	495	22	to	to	PART
ajebi-4944	495	23	keep	keep	VERB
ajebi-4944	495	24	the	the	DET
ajebi-4944	495	25	experience	experience	NOUN
ajebi-4944	495	26	novel	novel	NOUN
ajebi-4944	495	27	.	.	PUNCT
ajebi-4944	496	1	in	in	ADP
ajebi-4944	496	2	this	this	DET
ajebi-4944	496	3	way	way	NOUN
ajebi-4944	496	4	,	,	PUNCT
ajebi-4944	496	5	they	they	PRON
ajebi-4944	496	6	can	can	AUX
ajebi-4944	496	7	sustain	sustain	VERB
ajebi-4944	496	8	the	the	DET
ajebi-4944	496	9	high	high	ADJ
ajebi-4944	496	10	levels	level	NOUN
ajebi-4944	496	11	of	of	ADP
ajebi-4944	496	12	engagement	engagement	NOUN
ajebi-4944	496	13	and	and	CCONJ
ajebi-4944	496	14	loyalty	loyalty	NOUN
ajebi-4944	496	15	shown	show	VERB
ajebi-4944	496	16	in	in	ADP
ajebi-4944	496	17	our	our	PRON
ajebi-4944	496	18	results	result	NOUN
ajebi-4944	496	19	,	,	PUNCT
ajebi-4944	496	20	while	while	SCONJ
ajebi-4944	496	21	at	at	ADP
ajebi-4944	496	22	the	the	DET
ajebi-4944	496	23	same	same	ADJ
ajebi-4944	496	24	time	time	NOUN
ajebi-4944	496	25	work	work	NOUN
ajebi-4944	496	26	on	on	ADP
ajebi-4944	496	27	converting	convert	VERB
ajebi-4944	496	28	that	that	DET
ajebi-4944	496	29	engagement	engagement	NOUN
ajebi-4944	496	30	into	into	ADP
ajebi-4944	496	31	emotional	emotional	ADJ
ajebi-4944	496	32	commitment	commitment	NOUN
ajebi-4944	496	33	that	that	PRON
ajebi-4944	496	34	lasts	last	VERB
ajebi-4944	496	35	with	with	ADP
ajebi-4944	496	36	their	their	PRON
ajebi-4944	496	37	filipino	filipino	ADJ
ajebi-4944	496	38	millennial	millennial	NOUN
ajebi-4944	496	39	and	and	CCONJ
ajebi-4944	496	40	gen	gen	PROPN
ajebi-4944	496	41	z	z	NOUN
ajebi-4944	496	42	customers	customer	NOUN
ajebi-4944	496	43	.	.	PUNCT
ajebi-4944	497	1	conclusion	conclusion	NOUN
ajebi-4944	497	2	our	our	PRON
ajebi-4944	497	3	research	research	NOUN
ajebi-4944	497	4	has	have	AUX
ajebi-4944	497	5	quite	quite	ADV
ajebi-4944	497	6	clearly	clearly	ADV
ajebi-4944	497	7	evidenced	evidence	VERB
ajebi-4944	497	8	a	a	DET
ajebi-4944	497	9	strong	strong	ADJ
ajebi-4944	497	10	positive	positive	ADJ
ajebi-4944	497	11	correlation	correlation	NOUN
ajebi-4944	497	12	with	with	ADP
ajebi-4944	497	13	the	the	DET
ajebi-4944	497	14	gamification	gamification	NOUN
ajebi-4944	497	15	intensity	intensity	NOUN
ajebi-4944	497	16	and	and	CCONJ
ajebi-4944	497	17	the	the	DET
ajebi-4944	497	18	brand	brand	NOUN
ajebi-4944	497	19	loyalty	loyalty	NOUN
ajebi-4944	497	20	of	of	ADP
ajebi-4944	497	21	the	the	DET
ajebi-4944	497	22	young	young	ADJ
ajebi-4944	497	23	adults	adult	NOUN
ajebi-4944	497	24	in	in	ADP
ajebi-4944	497	25	the	the	DET
ajebi-4944	497	26	philippines	philippine	NOUN
ajebi-4944	497	27	,	,	PUNCT
ajebi-4944	497	28	with	with	ADP
ajebi-4944	497	29	a	a	DET
ajebi-4944	497	30	corresponding	correspond	VERB
ajebi-4944	497	31	pearson	pearson	NOUN
ajebi-4944	497	32	correlation	correlation	NOUN
ajebi-4944	497	33	coefficient	coefficient	NOUN
ajebi-4944	497	34	of	of	ADP
ajebi-4944	497	35	r	r	NOUN
ajebi-4944	497	36	=	=	SYM
ajebi-4944	497	37	0.81	0.81	NUM
ajebi-4944	497	38	which	which	PRON
ajebi-4944	497	39	redistributes	redistribute	VERB
ajebi-4944	497	40	the	the	DET
ajebi-4944	497	41	doubt	doubt	NOUN
ajebi-4944	497	42	of	of	ADP
ajebi-4944	497	43	the	the	DET
ajebi-4944	497	44	null	null	ADJ
ajebi-4944	497	45	hypothesis	hypothesis	NOUN
ajebi-4944	497	46	.	.	PUNCT
ajebi-4944	498	1	one	one	NUM
ajebi-4944	498	2	of	of	ADP
ajebi-4944	498	3	the	the	DET
ajebi-4944	498	4	main	main	ADJ
ajebi-4944	498	5	arguments	argument	NOUN
ajebi-4944	498	6	of	of	ADP
ajebi-4944	498	7	this	this	DET
ajebi-4944	498	8	study	study	NOUN
ajebi-4944	498	9	is	be	AUX
ajebi-4944	498	10	that	that	SCONJ
ajebi-4944	498	11	properly	properly	ADV
ajebi-4944	498	12	gamified	gamifie	VERB
ajebi-4944	498	13	experiences	experience	NOUN
ajebi-4944	498	14	,	,	PUNCT
ajebi-4944	498	15	which	which	PRON
ajebi-4944	498	16	include	include	VERB
ajebi-4944	498	17	a	a	DET
ajebi-4944	498	18	lot	lot	NOUN
ajebi-4944	498	19	of	of	ADP
ajebi-4944	498	20	elements	element	NOUN
ajebi-4944	498	21	such	such	ADJ
ajebi-4944	498	22	as	as	ADP
ajebi-4944	498	23	constant	constant	ADJ
ajebi-4944	498	24	updates	update	NOUN
ajebi-4944	498	25	,	,	PUNCT
ajebi-4944	498	26	immersive	immersive	ADJ
ajebi-4944	498	27	participation	participation	NOUN
ajebi-4944	498	28	,	,	PUNCT
ajebi-4944	498	29	and	and	CCONJ
ajebi-4944	498	30	a	a	DET
ajebi-4944	498	31	simple	simple	ADJ
ajebi-4944	498	32	but	but	CCONJ
ajebi-4944	498	33	effective	effective	ADJ
ajebi-4944	498	34	reward	reward	NOUN
ajebi-4944	498	35	scheme	scheme	NOUN
ajebi-4944	498	36	,	,	PUNCT
ajebi-4944	498	37	are	be	AUX
ajebi-4944	498	38	the	the	DET
ajebi-4944	498	39	major	major	ADJ
ajebi-4944	498	40	drivers	driver	NOUN
ajebi-4944	498	41	of	of	ADP
ajebi-4944	498	42	the	the	DET
ajebi-4944	498	43	brand	brand	NOUN
ajebi-4944	498	44	loyalty	loyalty	NOUN
ajebi-4944	498	45	both	both	CCONJ
ajebi-4944	498	46	in	in	ADP
ajebi-4944	498	47	behavioral	behavioral	ADJ
ajebi-4944	498	48	and	and	CCONJ
ajebi-4944	498	49	attitudinal	attitudinal	ADJ
ajebi-4944	498	50	terms	term	NOUN
ajebi-4944	498	51	.	.	PUNCT
ajebi-4944	499	1	the	the	DET
ajebi-4944	499	2	reported	report	VERB
ajebi-4944	499	3	gamification	gamification	NOUN
ajebi-4944	499	4	features	feature	VERB
ajebi-4944	499	5	in	in	ADP
ajebi-4944	499	6	the	the	DET
ajebi-4944	499	7	various	various	ADJ
ajebi-4944	499	8	young	young	ADJ
ajebi-4944	499	9	adult	adult	NOUN
ajebi-4944	499	10	groups	group	NOUN
ajebi-4944	499	11	studied	study	VERB
ajebi-4944	499	12	which	which	PRON
ajebi-4944	499	13	collected	collect	VERB
ajebi-4944	499	14	points	point	NOUN
ajebi-4944	499	15	,	,	PUNCT
ajebi-4944	499	16	badges	badge	NOUN
ajebi-4944	499	17	,	,	PUNCT
ajebi-4944	499	18	and	and	CCONJ
ajebi-4944	499	19	finally	finally	ADV
ajebi-4944	499	20	the	the	DET
ajebi-4944	499	21	interactive	interactive	ADJ
ajebi-4944	499	22	mini	mini	NOUN
ajebi-4944	499	23	-	-	NOUN
ajebi-4944	499	24	games	game	NOUN
ajebi-4944	499	25	proved	prove	VERB
ajebi-4944	499	26	to	to	PART
ajebi-4944	499	27	be	be	AUX
ajebi-4944	499	28	the	the	DET
ajebi-4944	499	29	most	most	ADV
ajebi-4944	499	30	efficient	efficient	ADJ
ajebi-4944	499	31	drivers	driver	NOUN
ajebi-4944	499	32	of	of	ADP
ajebi-4944	499	33	user	user	NOUN
ajebi-4944	499	34	engagement	engagement	NOUN
ajebi-4944	499	35	.	.	PUNCT
ajebi-4944	500	1	they	they	PRON
ajebi-4944	500	2	are	be	AUX
ajebi-4944	500	3	the	the	DET
ajebi-4944	500	4	ones	one	NOUN
ajebi-4944	500	5	giving	give	VERB
ajebi-4944	500	6	the	the	DET
ajebi-4944	500	7	energy	energy	NOUN
ajebi-4944	500	8	to	to	ADP
ajebi-4944	500	9	psychological	psychological	ADJ
ajebi-4944	500	10	needs	need	NOUN
ajebi-4944	500	11	such	such	ADJ
ajebi-4944	500	12	as	as	ADP
ajebi-4944	500	13	competence	competence	NOUN
ajebi-4944	500	14	and	and	CCONJ
ajebi-4944	500	15	autonomy	autonomy	NOUN
ajebi-4944	500	16	,	,	PUNCT
ajebi-4944	500	17	which	which	PRON
ajebi-4944	500	18	were	be	AUX
ajebi-4944	500	19	indicated	indicate	VERB
ajebi-4944	500	20	in	in	ADP
ajebi-4944	500	21	the	the	DET
ajebi-4944	500	22	self	self	NOUN
ajebi-4944	500	23	-	-	PUNCT
ajebi-4944	500	24	determination	determination	NOUN
ajebi-4944	500	25	theory	theory	NOUN
ajebi-4944	500	26	,	,	PUNCT
ajebi-4944	500	27	and	and	CCONJ
ajebi-4944	500	28	at	at	ADP
ajebi-4944	500	29	the	the	DET
ajebi-4944	500	30	same	same	ADJ
ajebi-4944	500	31	time	time	NOUN
ajebi-4944	500	32	,	,	PUNCT
ajebi-4944	500	33	they	they	PRON
ajebi-4944	500	34	are	be	AUX
ajebi-4944	500	35	playthings	plaything	NOUN
ajebi-4944	500	36	of	of	ADP
ajebi-4944	500	37	consumers	consumer	NOUN
ajebi-4944	500	38	’	'	PUNCT
ajebi-4944	500	39	desire	desire	NOUN
ajebi-4944	500	40	for	for	ADP
ajebi-4944	500	41	entertainment	entertainment	NOUN
ajebi-4944	500	42	,	,	PUNCT
ajebi-4944	500	43	ease	ease	NOUN
ajebi-4944	500	44	,	,	PUNCT
ajebi-4944	500	45	and	and	CCONJ
ajebi-4944	500	46	instant	instant	ADJ
ajebi-4944	500	47	gratification	gratification	NOUN
ajebi-4944	500	48	.	.	PUNCT
ajebi-4944	501	1	this	this	DET
ajebi-4944	501	2	kind	kind	NOUN
ajebi-4944	501	3	of	of	ADP
ajebi-4944	501	4	combination	combination	NOUN
ajebi-4944	501	5	between	between	ADP
ajebi-4944	501	6	the	the	DET
ajebi-4944	501	7	motivations	motivation	NOUN
ajebi-4944	501	8	from	from	ADP
ajebi-4944	501	9	outside	outside	ADP
ajebi-4944	501	10	the	the	DET
ajebi-4944	501	11	self	self	NOUN
ajebi-4944	501	12	and	and	CCONJ
ajebi-4944	501	13	enjoyment	enjoyment	NOUN
ajebi-4944	501	14	from	from	ADP
ajebi-4944	501	15	within	within	ADP
ajebi-4944	501	16	oneself	oneself	PRON
ajebi-4944	501	17	makes	make	VERB
ajebi-4944	501	18	the	the	DET
ajebi-4944	501	19	implementation	implementation	NOUN
ajebi-4944	501	20	of	of	ADP
ajebi-4944	501	21	gamification	gamification	NOUN
ajebi-4944	501	22	a	a	DET
ajebi-4944	501	23	special	special	ADJ
ajebi-4944	501	24	marketing	marketing	NOUN
ajebi-4944	501	25	tool	tool	NOUN
ajebi-4944	501	26	.	.	PUNCT
ajebi-4944	502	1	besides	besides	SCONJ
ajebi-4944	502	2	,	,	PUNCT
ajebi-4944	502	3	the	the	DET
ajebi-4944	502	4	argument	argument	NOUN
ajebi-4944	502	5	to	to	PART
ajebi-4944	502	6	support	support	VERB
ajebi-4944	502	7	that	that	SCONJ
ajebi-4944	502	8	the	the	DET
ajebi-4944	502	9	intensity	intensity	NOUN
ajebi-4944	502	10	of	of	ADP
ajebi-4944	502	11	the	the	DET
ajebi-4944	502	12	game	game	NOUN
ajebi-4944	502	13	not	not	PART
ajebi-4944	502	14	just	just	ADV
ajebi-4944	502	15	being	be	AUX
ajebi-4944	502	16	present	present	ADJ
ajebi-4944	502	17	but	but	CCONJ
ajebi-4944	502	18	also	also	ADV
ajebi-4944	502	19	active	active	ADJ
ajebi-4944	502	20	is	be	AUX
ajebi-4944	502	21	essential	essential	ADJ
ajebi-4944	502	22	in	in	ADP
ajebi-4944	502	23	fostering	foster	VERB
ajebi-4944	502	24	consumer	consumer	NOUN
ajebi-4944	502	25	loyalty	loyalty	NOUN
ajebi-4944	502	26	is	be	AUX
ajebi-4944	502	27	hard	hard	ADJ
ajebi-4944	502	28	to	to	PART
ajebi-4944	502	29	be	be	AUX
ajebi-4944	502	30	beaten	beat	VERB
ajebi-4944	502	31	at	at	ADV
ajebi-4944	502	32	all	all	ADV
ajebi-4944	502	33	.	.	PUNCT
ajebi-4944	503	1	the	the	DET
ajebi-4944	503	2	level	level	NOUN
ajebi-4944	503	3	of	of	ADP
ajebi-4944	503	4	gamification	gamification	NOUN
ajebi-4944	503	5	chalking	chalk	VERB
ajebi-4944	503	6	out	out	ADP
ajebi-4944	503	7	the	the	DET
ajebi-4944	503	8	cyclonic	cyclonic	ADJ
ajebi-4944	503	9	course	course	NOUN
ajebi-4944	503	10	,	,	PUNCT
ajebi-4944	503	11	i.e.	i.e.	X
ajebi-4944	503	12	,	,	PUNCT
ajebi-4944	503	13	throwing	throw	VERB
ajebi-4944	503	14	in	in	ADP
ajebi-4944	503	15	more	more	ADJ
ajebi-4944	503	16	of	of	ADP
ajebi-4944	503	17	the	the	DET
ajebi-4944	503	18	complexity	complexity	NOUN
ajebi-4944	503	19	,	,	PUNCT
ajebi-4944	503	20	less	less	ADJ
ajebi-4944	503	21	of	of	ADP
ajebi-4944	503	22	the	the	DET
ajebi-4944	503	23	organization	organization	NOUN
ajebi-4944	503	24	,	,	PUNCT
ajebi-4944	503	25	and	and	CCONJ
ajebi-4944	503	26	more	more	ADJ
ajebi-4944	503	27	of	of	ADP
ajebi-4944	503	28	the	the	DET
ajebi-4944	503	29	design	design	NOUN
ajebi-4944	503	30	,	,	PUNCT
ajebi-4944	503	31	emotional	emotional	ADJ
ajebi-4944	503	32	loyalty	loyalty	NOUN
ajebi-4944	503	33	grows	grow	VERB
ajebi-4944	503	34	through	through	ADP
ajebi-4944	503	35	this	this	DET
ajebi-4944	503	36	high	high	ADJ
ajebi-4944	503	37	rate	rate	NOUN
ajebi-4944	503	38	of	of	ADP
ajebi-4944	503	39	repurchase	repurchase	NOUN
ajebi-4944	503	40	,	,	PUNCT
ajebi-4944	503	41	customer	customer	NOUN
ajebi-4944	503	42	’s	’s	PART
ajebi-4944	503	43	product	product	NOUN
ajebi-4944	503	44	recommendation	recommendation	NOUN
ajebi-4944	503	45	,	,	PUNCT
ajebi-4944	503	46	and	and	CCONJ
ajebi-4944	503	47	emotional	emotional	ADJ
ajebi-4944	503	48	bonding	bonding	NOUN
ajebi-4944	503	49	.	.	PUNCT
ajebi-4944	504	1	yet	yet	ADV
ajebi-4944	504	2	,	,	PUNCT
ajebi-4944	504	3	it	it	PRON
ajebi-4944	504	4	is	be	AUX
ajebi-4944	504	5	worth	worth	ADJ
ajebi-4944	504	6	mentioning	mention	VERB
ajebi-4944	504	7	that	that	SCONJ
ajebi-4944	504	8	no	no	DET
ajebi-4944	504	9	tangible	tangible	ADJ
ajebi-4944	504	10	returns	return	NOUN
ajebi-4944	504	11	have	have	AUX
ajebi-4944	504	12	been	be	AUX
ajebi-4944	504	13	observed	observe	VERB
ajebi-4944	504	14	because	because	SCONJ
ajebi-4944	504	15	of	of	ADP
ajebi-4944	504	16	the	the	DET
ajebi-4944	504	17	high	high	ADJ
ajebi-4944	504	18	level	level	NOUN
ajebi-4944	504	19	of	of	ADP
ajebi-4944	504	20	the	the	DET
ajebi-4944	504	21	game	game	NOUN
ajebi-4944	504	22	played	play	VERB
ajebi-4944	504	23	in	in	ADP
ajebi-4944	504	24	the	the	DET
ajebi-4944	504	25	area	area	NOUN
ajebi-4944	504	26	.	.	PUNCT
ajebi-4944	505	1	hence	hence	ADV
ajebi-4944	505	2	,	,	PUNCT
ajebi-4944	505	3	it	it	PRON
ajebi-4944	505	4	is	be	AUX
ajebi-4944	505	5	implied	imply	VERB
ajebi-4944	505	6	that	that	SCONJ
ajebi-4944	505	7	gamification	gamification	NOUN
ajebi-4944	505	8	fatigue	fatigue	NOUN
ajebi-4944	505	9	and	and	CCONJ
ajebi-4944	505	10	oversaturation	oversaturation	NOUN
ajebi-4944	505	11	have	have	AUX
ajebi-4944	505	12	not	not	PART
ajebi-4944	505	13	been	be	AUX
ajebi-4944	505	14	identified	identify	VERB
ajebi-4944	505	15	as	as	ADP
ajebi-4944	505	16	serious	serious	ADJ
ajebi-4944	505	17	threats	threat	NOUN
ajebi-4944	505	18	among	among	ADP
ajebi-4944	505	19	the	the	DET
ajebi-4944	505	20	young	young	ADJ
ajebi-4944	505	21	individuals	individual	NOUN
ajebi-4944	505	22	of	of	ADP
ajebi-4944	505	23	the	the	DET
ajebi-4944	505	24	philippines	philippine	NOUN
ajebi-4944	505	25	during	during	ADP
ajebi-4944	505	26	the	the	DET
ajebi-4944	505	27	levels	level	NOUN
ajebi-4944	505	28	studied	study	VERB
ajebi-4944	505	29	.	.	PUNCT
ajebi-4944	506	1	the	the	DET
ajebi-4944	506	2	exploration	exploration	NOUN
ajebi-4944	506	3	also	also	ADV
ajebi-4944	506	4	emphasizes	emphasize	VERB
ajebi-4944	506	5	the	the	DET
ajebi-4944	506	6	effect	effect	NOUN
ajebi-4944	506	7	of	of	ADP
ajebi-4944	506	8	contextual	contextual	ADJ
ajebi-4944	506	9	settings	setting	NOUN
ajebi-4944	506	10	and	and	CCONJ
ajebi-4944	506	11	customers	customer	NOUN
ajebi-4944	506	12	’	’	PART
ajebi-4944	506	13	psychology	psychology	NOUN
ajebi-4944	506	14	on	on	ADP
ajebi-4944	506	15	the	the	DET
ajebi-4944	506	16	efficiency	efficiency	NOUN
ajebi-4944	506	17	of	of	ADP
ajebi-4944	506	18	gamification	gamification	NOUN
ajebi-4944	506	19	techniques	technique	NOUN
ajebi-4944	506	20	.	.	PUNCT
ajebi-4944	507	1	being	be	AUX
ajebi-4944	507	2	deeply	deeply	ADV
ajebi-4944	507	3	influenced	influence	VERB
ajebi-4944	507	4	by	by	ADP
ajebi-4944	507	5	collective	collective	ADJ
ajebi-4944	507	6	but	but	CCONJ
ajebi-4944	507	7	digital	digital	ADJ
ajebi-4944	507	8	natives	native	NOUN
ajebi-4944	507	9	cultures	culture	NOUN
ajebi-4944	507	10	,	,	PUNCT
ajebi-4944	507	11	filipino	filipino	ADJ
ajebi-4944	507	12	young	young	ADJ
ajebi-4944	507	13	adults	adult	NOUN
ajebi-4944	507	14	proved	prove	VERB
ajebi-4944	507	15	a	a	DET
ajebi-4944	507	16	substantial	substantial	ADJ
ajebi-4944	507	17	tendency	tendency	NOUN
ajebi-4944	507	18	towards	towards	ADP
ajebi-4944	507	19	gamified	gamifie	VERB
ajebi-4944	507	20	systems	system	NOUN
ajebi-4944	507	21	that	that	PRON
ajebi-4944	507	22	provide	provide	VERB
ajebi-4944	507	23	cooperative	cooperative	ADJ
ajebi-4944	507	24	or	or	CCONJ
ajebi-4944	507	25	non	non	ADJ
ajebi-4944	507	26	-	-	ADJ
ajebi-4944	507	27	competitive	competitive	ADJ
ajebi-4944	507	28	rewards	reward	NOUN
ajebi-4944	507	29	.	.	PUNCT
ajebi-4944	508	1	this	this	DET
ajebi-4944	508	2	cultural	cultural	ADJ
ajebi-4944	508	3	interpretation	interpretation	NOUN
ajebi-4944	508	4	is	be	AUX
ajebi-4944	508	5	vital	vital	ADJ
ajebi-4944	508	6	for	for	ADP
ajebi-4944	508	7	marketing	marketing	NOUN
ajebi-4944	508	8	specialists	specialist	NOUN
ajebi-4944	508	9	trying	try	VERB
ajebi-4944	508	10	to	to	PART
ajebi-4944	508	11	effectively	effectively	ADV
ajebi-4944	508	12	localize	localize	VERB
ajebi-4944	508	13	strategies	strategy	NOUN
ajebi-4944	508	14	within	within	ADP
ajebi-4944	508	15	the	the	DET
ajebi-4944	508	16	southeast	southeast	ADJ
ajebi-4944	508	17	asian	asian	ADJ
ajebi-4944	508	18	region	region	NOUN
ajebi-4944	508	19	.	.	PUNCT
ajebi-4944	509	1	to	to	PART
ajebi-4944	509	2	put	put	VERB
ajebi-4944	509	3	it	it	PRON
ajebi-4944	509	4	in	in	ADP
ajebi-4944	509	5	very	very	ADV
ajebi-4944	509	6	simple	simple	ADJ
ajebi-4944	509	7	terms	term	NOUN
ajebi-4944	509	8	,	,	PUNCT
ajebi-4944	509	9	from	from	ADP
ajebi-4944	509	10	the	the	DET
ajebi-4944	509	11	examination	examination	NOUN
ajebi-4944	509	12	,	,	PUNCT
ajebi-4944	509	13	gamification	gamification	NOUN
ajebi-4944	509	14	does	do	AUX
ajebi-4944	509	15	not	not	PART
ajebi-4944	509	16	just	just	ADV
ajebi-4944	509	17	shine	shine	VERB
ajebi-4944	509	18	as	as	ADP
ajebi-4944	509	19	a	a	DET
ajebi-4944	509	20	short	short	ADJ
ajebi-4944	509	21	-	-	PUNCT
ajebi-4944	509	22	term	term	NOUN
ajebi-4944	509	23	as	as	ADP
ajebi-4944	509	24	a	a	DET
ajebi-4944	509	25	marketing	marketing	NOUN
ajebi-4944	509	26	gimmick	gimmick	NOUN
ajebi-4944	509	27	but	but	CCONJ
ajebi-4944	509	28	it	it	PRON
ajebi-4944	509	29	is	be	AUX
ajebi-4944	509	30	coming	come	VERB
ajebi-4944	509	31	out	out	ADP
ajebi-4944	509	32	as	as	ADP
ajebi-4944	509	33	a	a	DET
ajebi-4944	509	34	framework	framework	NOUN
ajebi-4944	509	35	that	that	PRON
ajebi-4944	509	36	is	be	AUX
ajebi-4944	509	37	in	in	ADP
ajebi-4944	509	38	sync	sync	NOUN
ajebi-4944	509	39	with	with	ADP
ajebi-4944	509	40	the	the	DET
ajebi-4944	509	41	growth	growth	NOUN
ajebi-4944	509	42	of	of	ADP
ajebi-4944	509	43	digital	digital	ADJ
ajebi-4944	509	44	space	space	NOUN
ajebi-4944	509	45	and	and	CCONJ
ajebi-4944	509	46	the	the	DET
ajebi-4944	509	47	cultural	cultural	ADJ
ajebi-4944	509	48	propensity	propensity	NOUN
ajebi-4944	509	49	that	that	PRON
ajebi-4944	509	50	comes	come	VERB
ajebi-4944	509	51	with	with	ADP
ajebi-4944	509	52	it	it	PRON
ajebi-4944	509	53	.	.	PUNCT
ajebi-4944	510	1	for	for	ADP
ajebi-4944	510	2	companies	company	NOUN
ajebi-4944	510	3	desiring	desire	VERB
ajebi-4944	510	4	to	to	PART
ajebi-4944	510	5	further	far	ADV
ajebi-4944	510	6	strengthen	strengthen	VERB
ajebi-4944	510	7	the	the	DET
ajebi-4944	510	8	consumer	consumer	NOUN
ajebi-4944	510	9	bond	bond	NOUN
ajebi-4944	510	10	,	,	PUNCT
ajebi-4944	510	11	especially	especially	ADV
ajebi-4944	510	12	in	in	ADP
ajebi-4944	510	13	the	the	DET
ajebi-4944	510	14	philippines	philippine	NOUN
ajebi-4944	510	15	,	,	PUNCT
ajebi-4944	510	16	a	a	DET
ajebi-4944	510	17	market	market	NOUN
ajebi-4944	510	18	that	that	PRON
ajebi-4944	510	19	is	be	AUX
ajebi-4944	510	20	still	still	ADV
ajebi-4944	510	21	growing	grow	VERB
ajebi-4944	510	22	,	,	PUNCT
ajebi-4944	510	23	the	the	DET
ajebi-4944	510	24	development	development	NOUN
ajebi-4944	510	25	of	of	ADP
ajebi-4944	510	26	variable	variable	NOUN
ajebi-4944	510	27	,	,	PUNCT
ajebi-4944	510	28	engaging	engaging	ADJ
ajebi-4944	510	29	,	,	PUNCT
ajebi-4944	510	30	and	and	CCONJ
ajebi-4944	510	31	cultureoriented	cultureoriente	VERB
ajebi-4944	510	32	games	game	NOUN
ajebi-4944	510	33	will	will	AUX
ajebi-4944	510	34	for	for	ADP
ajebi-4944	510	35	sure	sure	ADV
ajebi-4944	510	36	have	have	VERB
ajebi-4944	510	37	a	a	DET
ajebi-4944	510	38	very	very	ADV
ajebi-4944	510	39	positive	positive	ADJ
ajebi-4944	510	40	effect	effect	NOUN
ajebi-4944	510	41	on	on	ADP
ajebi-4944	510	42	customer	customer	NOUN
ajebi-4944	510	43	loyalty	loyalty	NOUN
ajebi-4944	510	44	and	and	CCONJ
ajebi-4944	510	45	the	the	DET
ajebi-4944	510	46	brand	brand	NOUN
ajebi-4944	510	47	’s	’s	PART
ajebi-4944	510	48	value	value	NOUN
ajebi-4944	510	49	.	.	PUNCT
ajebi-4944	511	1	recommendations	recommendation	NOUN
ajebi-4944	511	2	for	for	ADP
ajebi-4944	511	3	consumers	consumer	NOUN
ajebi-4944	511	4	.	.	PUNCT
ajebi-4944	512	1	young	young	ADJ
ajebi-4944	512	2	adults	adult	NOUN
ajebi-4944	512	3	should	should	AUX
ajebi-4944	512	4	be	be	AUX
ajebi-4944	512	5	aware	aware	ADJ
ajebi-4944	512	6	of	of	ADP
ajebi-4944	512	7	how	how	SCONJ
ajebi-4944	512	8	gamification	gamification	NOUN
ajebi-4944	512	9	influences	influence	VERB
ajebi-4944	512	10	their	their	PRON
ajebi-4944	512	11	brand	brand	NOUN
ajebi-4944	512	12	perceptions	perception	NOUN
ajebi-4944	512	13	.	.	PUNCT
ajebi-4944	513	1	being	be	AUX
ajebi-4944	513	2	mindful	mindful	ADJ
ajebi-4944	513	3	of	of	ADP
ajebi-4944	513	4	reward	reward	NOUN
ajebi-4944	513	5	-	-	PUNCT
ajebi-4944	513	6	based	base	VERB
ajebi-4944	513	7	strategies	strategy	NOUN
ajebi-4944	513	8	can	can	AUX
ajebi-4944	513	9	help	help	VERB
ajebi-4944	513	10	them	they	PRON
ajebi-4944	513	11	make	make	VERB
ajebi-4944	513	12	more	more	ADV
ajebi-4944	513	13	informed	informed	ADJ
ajebi-4944	513	14	,	,	PUNCT
ajebi-4944	513	15	value	value	NOUN
ajebi-4944	513	16	-	-	PUNCT
ajebi-4944	513	17	driven	drive	VERB
ajebi-4944	513	18	purchasing	purchasing	NOUN
ajebi-4944	513	19	decisions	decision	NOUN
ajebi-4944	513	20	,	,	PUNCT
ajebi-4944	513	21	and	and	CCONJ
ajebi-4944	513	22	avoid	avoid	VERB
ajebi-4944	513	23	manipulative	manipulative	ADJ
ajebi-4944	513	24	marketing	marketing	NOUN
ajebi-4944	513	25	tactics	tactic	NOUN
ajebi-4944	513	26	.	.	PUNCT
ajebi-4944	514	1	for	for	ADP
ajebi-4944	514	2	marketers	marketer	NOUN
ajebi-4944	514	3	and	and	CCONJ
ajebi-4944	514	4	businesses	business	NOUN
ajebi-4944	514	5	.	.	PUNCT
ajebi-4944	515	1	enhance	enhance	VERB
ajebi-4944	515	2	participation	participation	NOUN
ajebi-4944	515	3	and	and	CCONJ
ajebi-4944	515	4	loyalty	loyalty	NOUN
ajebi-4944	515	5	through	through	ADP
ajebi-4944	515	6	the	the	DET
ajebi-4944	515	7	application	application	NOUN
ajebi-4944	515	8	of	of	ADP
ajebi-4944	515	9	properly	properly	ADV
ajebi-4944	515	10	planned	plan	VERB
ajebi-4944	515	11	gamification	gamification	NOUN
ajebi-4944	515	12	techniques	technique	NOUN
ajebi-4944	515	13	including	include	VERB
ajebi-4944	515	14	points	point	NOUN
ajebi-4944	515	15	,	,	PUNCT
ajebi-4944	515	16	badges	badge	NOUN
ajebi-4944	515	17	,	,	PUNCT
ajebi-4944	515	18	and	and	CCONJ
ajebi-4944	515	19	non	non	ADJ
ajebi-4944	515	20	-	-	ADJ
ajebi-4944	515	21	competitive	competitive	ADJ
ajebi-4944	515	22	rewards	reward	NOUN
ajebi-4944	515	23	.	.	PUNCT
ajebi-4944	516	1	prioritize	prioritize	VERB
ajebi-4944	516	2	personalization	personalization	NOUN
ajebi-4944	516	3	,	,	PUNCT
ajebi-4944	516	4	regular	regular	ADJ
ajebi-4944	516	5	updates	update	NOUN
ajebi-4944	516	6	,	,	PUNCT
ajebi-4944	516	7	and	and	CCONJ
ajebi-4944	516	8	simplicity	simplicity	NOUN
ajebi-4944	516	9	,	,	PUNCT
ajebi-4944	516	10	primarily	primarily	ADV
ajebi-4944	516	11	directed	direct	VERB
ajebi-4944	516	12	at	at	ADP
ajebi-4944	516	13	the	the	DET
ajebi-4944	516	14	urban	urban	ADJ
ajebi-4944	516	15	and	and	CCONJ
ajebi-4944	516	16	student	student	NOUN
ajebi-4944	516	17	sectors	sector	NOUN
ajebi-4944	516	18	.	.	PUNCT
ajebi-4944	517	1	be	be	AUX
ajebi-4944	517	2	vigilant	vigilant	ADJ
ajebi-4944	517	3	for	for	ADP
ajebi-4944	517	4	strains	strain	NOUN
ajebi-4944	517	5	of	of	ADP
ajebi-4944	517	6	fatigue	fatigue	NOUN
ajebi-4944	517	7	in	in	ADP
ajebi-4944	517	8	user	user	NOUN
ajebi-4944	517	9	interactions	interaction	NOUN
ajebi-4944	517	10	,	,	PUNCT
ajebi-4944	517	11	and	and	CCONJ
ajebi-4944	517	12	apply	apply	VERB
ajebi-4944	517	13	the	the	DET
ajebi-4944	517	14	conforming	conforming	NOUN
ajebi-4944	517	15	adjustments	adjustment	NOUN
ajebi-4944	517	16	.	.	PUNCT
ajebi-4944	518	1	for	for	ADP
ajebi-4944	518	2	academia	academia	NOUN
ajebi-4944	518	3	and	and	CCONJ
ajebi-4944	518	4	scholars	scholar	NOUN
ajebi-4944	518	5	.	.	PUNCT
ajebi-4944	519	1	this	this	DET
ajebi-4944	519	2	research	research	NOUN
ajebi-4944	519	3	is	be	AUX
ajebi-4944	519	4	a	a	DET
ajebi-4944	519	5	demonstration	demonstration	NOUN
ajebi-4944	519	6	of	of	ADP
ajebi-4944	519	7	the	the	DET
ajebi-4944	519	8	capacity	capacity	NOUN
ajebi-4944	519	9	of	of	ADP
ajebi-4944	519	10	gamification	gamification	NOUN
ajebi-4944	519	11	in	in	ADP
ajebi-4944	519	12	the	the	DET
ajebi-4944	519	13	marketing	marketing	NOUN
ajebi-4944	519	14	sector	sector	NOUN
ajebi-4944	519	15	,	,	PUNCT
ajebi-4944	519	16	and	and	CCONJ
ajebi-4944	519	17	a	a	DET
ajebi-4944	519	18	means	means	NOUN
ajebi-4944	519	19	of	of	ADP
ajebi-4944	519	20	propelling	propel	VERB
ajebi-4944	519	21	new	new	ADJ
ajebi-4944	519	22	theoretical	theoretical	ADJ
ajebi-4944	519	23	models	model	NOUN
ajebi-4944	519	24	of	of	ADP
ajebi-4944	519	25	development	development	NOUN
ajebi-4944	519	26	.	.	PUNCT
ajebi-4944	520	1	subsequent	subsequent	ADJ
ajebi-4944	520	2	studies	study	NOUN
ajebi-4944	520	3	would	would	AUX
ajebi-4944	520	4	involve	involve	VERB
ajebi-4944	520	5	tapping	tap	VERB
ajebi-4944	520	6	into	into	ADP
ajebi-4944	520	7	and	and	CCONJ
ajebi-4944	520	8	expanding	expand	VERB
ajebi-4944	520	9	the	the	DET
ajebi-4944	520	10	different	different	ADJ
ajebi-4944	520	11	psychological	psychological	ADJ
ajebi-4944	520	12	constructs	construct	NOUN
ajebi-4944	520	13	involved	involve	VERB
ajebi-4944	520	14	,	,	PUNCT
ajebi-4944	520	15	as	as	ADV
ajebi-4944	520	16	well	well	ADV
ajebi-4944	520	17	as	as	ADP
ajebi-4944	520	18	the	the	DET
ajebi-4944	520	19	use	use	NOUN
ajebi-4944	520	20	of	of	ADP
ajebi-4944	520	21	technology	technology	NOUN
ajebi-4944	520	22	such	such	ADJ
ajebi-4944	520	23	as	as	ADP
ajebi-4944	520	24	artificial	artificial	ADJ
ajebi-4944	520	25	intelligence	intelligence	NOUN
ajebi-4944	520	26	and	and	CCONJ
ajebi-4944	520	27	augmented	augment	VERB
ajebi-4944	520	28	reality	reality	NOUN
ajebi-4944	520	29	in	in	ADP
ajebi-4944	520	30	gamified	gamifie	VERB
ajebi-4944	520	31	branding	branding	NOUN
ajebi-4944	520	32	.	.	PUNCT
ajebi-4944	521	1	for	for	ADP
ajebi-4944	521	2	future	future	ADJ
ajebi-4944	521	3	researchers	researcher	NOUN
ajebi-4944	521	4	.	.	PUNCT
ajebi-4944	522	1	expand	expand	VERB
ajebi-4944	522	2	studies	study	NOUN
ajebi-4944	522	3	to	to	PART
ajebi-4944	522	4	include	include	VERB
ajebi-4944	522	5	broader	broad	ADJ
ajebi-4944	522	6	demographics	demographic	NOUN
ajebi-4944	522	7	and	and	CCONJ
ajebi-4944	522	8	regions	region	NOUN
ajebi-4944	522	9	outside	outside	ADP
ajebi-4944	522	10	metro	metro	PROPN
ajebi-4944	522	11	manila	manila	PROPN
ajebi-4944	522	12	.	.	PUNCT
ajebi-4944	523	1	use	use	VERB
ajebi-4944	523	2	experimental	experimental	ADJ
ajebi-4944	523	3	designs	design	NOUN
ajebi-4944	523	4	to	to	PART
ajebi-4944	523	5	isolate	isolate	VERB
ajebi-4944	523	6	the	the	DET
ajebi-4944	523	7	effects	effect	NOUN
ajebi-4944	523	8	of	of	ADP
ajebi-4944	523	9	specific	specific	ADJ
ajebi-4944	523	10	gamification	gamification	NOUN
ajebi-4944	523	11	elements	element	NOUN
ajebi-4944	523	12	and	and	CCONJ
ajebi-4944	523	13	assess	assess	VERB
ajebi-4944	523	14	industry	industry	NOUN
ajebi-4944	523	15	-	-	PUNCT
ajebi-4944	523	16	specific	specific	ADJ
ajebi-4944	523	17	applications	application	NOUN
ajebi-4944	523	18	beyond	beyond	ADP
ajebi-4944	523	19	e	e	NOUN
ajebi-4944	523	20	-	-	NOUN
ajebi-4944	523	21	commerce	commerce	NOUN
ajebi-4944	523	22	.	.	PUNCT
ajebi-4944	524	1	compliance	compliance	NOUN
ajebi-4944	524	2	with	with	ADP
ajebi-4944	524	3	ethical	ethical	ADJ
ajebi-4944	524	4	standards	standard	NOUN
ajebi-4944	524	5	this	this	DET
ajebi-4944	524	6	research	research	NOUN
ajebi-4944	524	7	is	be	AUX
ajebi-4944	524	8	ethically	ethically	ADV
ajebi-4944	524	9	compliant	compliant	ADJ
ajebi-4944	524	10	as	as	SCONJ
ajebi-4944	524	11	it	it	PRON
ajebi-4944	524	12	was	be	AUX
ajebi-4944	524	13	based	base	VERB
ajebi-4944	524	14	on	on	ADP
ajebi-4944	524	15	ethical	ethical	ADJ
ajebi-4944	524	16	principles	principle	NOUN
ajebi-4944	524	17	that	that	PRON
ajebi-4944	524	18	were	be	AUX
ajebi-4944	524	19	strictly	strictly	ADV
ajebi-4944	524	20	followed	follow	VERB
ajebi-4944	524	21	in	in	ADP
ajebi-4944	524	22	the	the	DET
ajebi-4944	524	23	entire	entire	ADJ
ajebi-4944	524	24	research	research	NOUN
ajebi-4944	524	25	process	process	NOUN
ajebi-4944	524	26	.	.	PUNCT
ajebi-4944	525	1	this	this	DET
ajebi-4944	525	2	principle	principle	NOUN
ajebi-4944	525	3	is	be	AUX
ajebi-4944	525	4	mainly	mainly	ADV
ajebi-4944	525	5	focused	focus	VERB
ajebi-4944	525	6	on	on	ADP
ajebi-4944	525	7	the	the	DET
ajebi-4944	525	8	respect	respect	NOUN
ajebi-4944	525	9	for	for	ADP
ajebi-4944	525	10	persons	person	NOUN
ajebi-4944	525	11	,	,	PUNCT
ajebi-4944	525	12	justice	justice	NOUN
ajebi-4944	525	13	,	,	PUNCT
ajebi-4944	525	14	and	and	CCONJ
ajebi-4944	525	15	beneficence	beneficence	NOUN
ajebi-4944	525	16	.	.	PUNCT
ajebi-4944	526	1	the	the	DET
ajebi-4944	526	2	study	study	NOUN
ajebi-4944	526	3	was	be	AUX
ajebi-4944	526	4	conducted	conduct	VERB
ajebi-4944	526	5	on	on	ADP
ajebi-4944	526	6	voluntarily	voluntarily	ADV
ajebi-4944	526	7	basis	basis	NOUN
ajebi-4944	526	8	.	.	PUNCT
ajebi-4944	527	1	the	the	DET
ajebi-4944	527	2	participants	participant	NOUN
ajebi-4944	527	3	received	receive	VERB
ajebi-4944	527	4	an	an	DET
ajebi-4944	527	5	invitation	invitation	NOUN
ajebi-4944	527	6	to	to	PART
ajebi-4944	527	7	participate	participate	VERB
ajebi-4944	527	8	that	that	PRON
ajebi-4944	527	9	was	be	AUX
ajebi-4944	527	10	sent	send	VERB
ajebi-4944	527	11	through	through	ADP
ajebi-4944	527	12	an	an	DET
ajebi-4944	527	13	online	online	ADJ
ajebi-4944	527	14	survey	survey	NOUN
ajebi-4944	527	15	with	with	ADP
ajebi-4944	527	16	an	an	DET
ajebi-4944	527	17	explicit	explicit	ADJ
ajebi-4944	527	18	and	and	CCONJ
ajebi-4944	527	19	cordial	cordial	ADJ
ajebi-4944	527	20	cover	cover	NOUN
ajebi-4944	527	21	letter	letter	NOUN
ajebi-4944	527	22	presenting	present	VERB
ajebi-4944	527	23	the	the	DET
ajebi-4944	527	24	design	design	NOUN
ajebi-4944	527	25	and	and	CCONJ
ajebi-4944	527	26	objective	objective	NOUN
ajebi-4944	527	27	of	of	ADP
ajebi-4944	527	28	the	the	DET
ajebi-4944	527	29	research	research	NOUN
ajebi-4944	527	30	.	.	PUNCT
ajebi-4944	528	1	the	the	DET
ajebi-4944	528	2	researchers	researcher	NOUN
ajebi-4944	528	3	provided	provide	VERB
ajebi-4944	528	4	the	the	DET
ajebi-4944	528	5	students	student	NOUN
ajebi-4944	528	6	with	with	ADP
ajebi-4944	528	7	the	the	DET
ajebi-4944	528	8	information	information	NOUN
ajebi-4944	528	9	that	that	PRON
ajebi-4944	528	10	the	the	DET
ajebi-4944	528	11	research	research	NOUN
ajebi-4944	528	12	was	be	AUX
ajebi-4944	528	13	about	about	ADP
ajebi-4944	528	14	examining	examine	VERB
ajebi-4944	528	15	the	the	DET
ajebi-4944	528	16	pa	pa	PROPN
ajebi-4944	528	17	ge	ge	PROPN
ajebi-4944	528	18	15	15	NUM
ajebi-4944	528	19	5	5	NUM
ajebi-4944	528	20	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	528	21	am	am	NOUN
ajebi-4944	528	22	.	.	PUNCT
ajebi-4944	529	1	j.	j.	PROPN
ajebi-4944	529	2	econ	econ	PROPN
ajebi-4944	529	3	.	.	PUNCT
ajebi-4944	529	4	bus	bus	PROPN
ajebi-4944	529	5	.	.	PUNCT
ajebi-4944	530	1	innov	innov	PROPN
ajebi-4944	530	2	.	.	PUNCT
ajebi-4944	531	1	4(2	4(2	NUM
ajebi-4944	531	2	)	)	PUNCT
ajebi-4944	531	3	139	139	NUM
ajebi-4944	531	4	-	-	SYM
ajebi-4944	531	5	156	156	NUM
ajebi-4944	531	6	,	,	PUNCT
ajebi-4944	531	7	2025	2025	NUM
ajebi-4944	531	8	correlation	correlation	NOUN
ajebi-4944	531	9	between	between	ADP
ajebi-4944	531	10	gamification	gamification	NOUN
ajebi-4944	531	11	intensity	intensity	NOUN
ajebi-4944	531	12	and	and	CCONJ
ajebi-4944	531	13	young	young	ADJ
ajebi-4944	531	14	adults	adult	NOUN
ajebi-4944	531	15	’	'	PUNCT
ajebi-4944	531	16	brand	brand	NOUN
ajebi-4944	531	17	loyalty	loyalty	NOUN
ajebi-4944	531	18	.	.	PUNCT
ajebi-4944	532	1	therefore	therefore	ADV
ajebi-4944	532	2	,	,	PUNCT
ajebi-4944	532	3	only	only	ADV
ajebi-4944	532	4	individuals	individual	NOUN
ajebi-4944	532	5	who	who	PRON
ajebi-4944	532	6	have	have	AUX
ajebi-4944	532	7	already	already	ADV
ajebi-4944	532	8	tried	try	VERB
ajebi-4944	532	9	gamified	gamifie	VERB
ajebi-4944	532	10	elements	element	NOUN
ajebi-4944	532	11	of	of	ADP
ajebi-4944	532	12	the	the	DET
ajebi-4944	532	13	brand	brand	NOUN
ajebi-4944	532	14	such	such	ADJ
ajebi-4944	532	15	as	as	ADP
ajebi-4944	532	16	loyalty	loyalty	NOUN
ajebi-4944	532	17	programs	program	NOUN
ajebi-4944	532	18	,	,	PUNCT
ajebi-4944	532	19	branded	brand	VERB
ajebi-4944	532	20	mobile	mobile	ADJ
ajebi-4944	532	21	app	app	NOUN
ajebi-4944	532	22	challenges	challenge	NOUN
ajebi-4944	532	23	,	,	PUNCT
ajebi-4944	532	24	or	or	CCONJ
ajebi-4944	532	25	online	online	ADJ
ajebi-4944	532	26	rewards	reward	NOUN
ajebi-4944	532	27	systems	system	NOUN
ajebi-4944	532	28	were	be	AUX
ajebi-4944	532	29	encouraged	encourage	VERB
ajebi-4944	532	30	to	to	PART
ajebi-4944	532	31	participate	participate	VERB
ajebi-4944	532	32	.	.	PUNCT
ajebi-4944	533	1	the	the	DET
ajebi-4944	533	2	research	research	NOUN
ajebi-4944	533	3	group	group	NOUN
ajebi-4944	533	4	made	make	VERB
ajebi-4944	533	5	sure	sure	ADJ
ajebi-4944	533	6	that	that	SCONJ
ajebi-4944	533	7	the	the	DET
ajebi-4944	533	8	data	data	NOUN
ajebi-4944	533	9	collection	collection	NOUN
ajebi-4944	533	10	process	process	NOUN
ajebi-4944	533	11	was	be	AUX
ajebi-4944	533	12	in	in	ADP
ajebi-4944	533	13	full	full	ADJ
ajebi-4944	533	14	compliance	compliance	NOUN
ajebi-4944	533	15	with	with	ADP
ajebi-4944	533	16	the	the	DET
ajebi-4944	533	17	data	data	PROPN
ajebi-4944	533	18	privacy	privacy	PROPN
ajebi-4944	533	19	act	act	NOUN
ajebi-4944	533	20	of	of	ADP
ajebi-4944	533	21	2012	2012	NUM
ajebi-4944	533	22	(	(	PUNCT
ajebi-4944	533	23	ra	ra	PROPN
ajebi-4944	533	24	10173	10173	NUM
ajebi-4944	533	25	)	)	PUNCT
ajebi-4944	533	26	of	of	ADP
ajebi-4944	533	27	the	the	DET
ajebi-4944	533	28	philippines	philippine	NOUN
ajebi-4944	533	29	and	and	CCONJ
ajebi-4944	533	30	the	the	DET
ajebi-4944	533	31	general	general	ADJ
ajebi-4944	533	32	data	data	PROPN
ajebi-4944	533	33	protection	protection	NOUN
ajebi-4944	533	34	regulation	regulation	NOUN
ajebi-4944	533	35	(	(	PUNCT
ajebi-4944	533	36	gdpr	gdpr	NOUN
ajebi-4944	533	37	)	)	PUNCT
ajebi-4944	533	38	of	of	ADP
ajebi-4944	533	39	the	the	DET
ajebi-4944	533	40	european	european	PROPN
ajebi-4944	533	41	union	union	PROPN
ajebi-4944	533	42	.	.	PUNCT
ajebi-4944	534	1	no	no	DET
ajebi-4944	534	2	personally	personally	ADV
ajebi-4944	534	3	identifiable	identifiable	ADJ
ajebi-4944	534	4	information	information	NOUN
ajebi-4944	534	5	was	be	AUX
ajebi-4944	534	6	collected	collect	VERB
ajebi-4944	534	7	.	.	PUNCT
ajebi-4944	535	1	the	the	DET
ajebi-4944	535	2	responses	response	NOUN
ajebi-4944	535	3	were	be	AUX
ajebi-4944	535	4	anonymous	anonymous	ADJ
ajebi-4944	535	5	and	and	CCONJ
ajebi-4944	535	6	were	be	AUX
ajebi-4944	535	7	safely	safely	ADV
ajebi-4944	535	8	kept	keep	VERB
ajebi-4944	535	9	,	,	PUNCT
ajebi-4944	535	10	the	the	DET
ajebi-4944	535	11	only	only	ADJ
ajebi-4944	535	12	ones	one	NOUN
ajebi-4944	535	13	to	to	PART
ajebi-4944	535	14	get	get	VERB
ajebi-4944	535	15	access	access	NOUN
ajebi-4944	535	16	were	be	AUX
ajebi-4944	535	17	the	the	DET
ajebi-4944	535	18	research	research	NOUN
ajebi-4944	535	19	team	team	NOUN
ajebi-4944	535	20	.	.	PUNCT
ajebi-4944	536	1	the	the	DET
ajebi-4944	536	2	information	information	NOUN
ajebi-4944	536	3	gathered	gather	VERB
ajebi-4944	536	4	will	will	AUX
ajebi-4944	536	5	be	be	AUX
ajebi-4944	536	6	used	use	VERB
ajebi-4944	536	7	only	only	ADV
ajebi-4944	536	8	for	for	ADP
ajebi-4944	536	9	research	research	NOUN
ajebi-4944	536	10	and	and	CCONJ
ajebi-4944	536	11	will	will	AUX
ajebi-4944	536	12	not	not	PART
ajebi-4944	536	13	be	be	AUX
ajebi-4944	536	14	shared	share	VERB
ajebi-4944	536	15	with	with	ADP
ajebi-4944	536	16	anybody	anybody	PRON
ajebi-4944	536	17	else	else	ADV
ajebi-4944	536	18	or	or	CCONJ
ajebi-4944	536	19	for	for	ADP
ajebi-4944	536	20	any	any	DET
ajebi-4944	536	21	merchandizing	merchandize	VERB
ajebi-4944	536	22	activities	activity	NOUN
ajebi-4944	536	23	.	.	PUNCT
ajebi-4944	537	1	acknowledgements	acknowledgement	NOUN
ajebi-4944	537	2	the	the	DET
ajebi-4944	537	3	researchers	researcher	NOUN
ajebi-4944	537	4	would	would	AUX
ajebi-4944	537	5	like	like	VERB
ajebi-4944	537	6	to	to	PART
ajebi-4944	537	7	acknowledge	acknowledge	VERB
ajebi-4944	537	8	the	the	DET
ajebi-4944	537	9	following	following	NOUN
ajebi-4944	537	10	who	who	PRON
ajebi-4944	537	11	gave	give	VERB
ajebi-4944	537	12	their	their	PRON
ajebi-4944	537	13	utmost	utmost	ADJ
ajebi-4944	537	14	contributions	contribution	NOUN
ajebi-4944	537	15	in	in	ADP
ajebi-4944	537	16	the	the	DET
ajebi-4944	537	17	successful	successful	ADJ
ajebi-4944	537	18	writing	writing	NOUN
ajebi-4944	537	19	of	of	ADP
ajebi-4944	537	20	this	this	DET
ajebi-4944	537	21	research	research	NOUN
ajebi-4944	537	22	paper	paper	NOUN
ajebi-4944	537	23	.	.	PUNCT
ajebi-4944	538	1	erika	erika	PROPN
ajebi-4944	538	2	f.	f.	PROPN
ajebi-4944	538	3	bacay	bacay	PROPN
ajebi-4944	538	4	.	.	PUNCT
ajebi-4944	539	1	the	the	DET
ajebi-4944	539	2	business	business	PROPN
ajebi-4944	539	3	administration	administration	NOUN
ajebi-4944	539	4	professor	professor	NOUN
ajebi-4944	539	5	in	in	ADP
ajebi-4944	539	6	far	far	ADV
ajebi-4944	539	7	eastern	eastern	PROPN
ajebi-4944	539	8	university	university	PROPN
ajebi-4944	539	9	roosevelt	roosevelt	NOUN
ajebi-4944	539	10	for	for	ADP
ajebi-4944	539	11	her	her	PRON
ajebi-4944	539	12	utmost	utmost	ADJ
ajebi-4944	539	13	guidance	guidance	NOUN
ajebi-4944	539	14	and	and	CCONJ
ajebi-4944	539	15	technical	technical	ADJ
ajebi-4944	539	16	expertise	expertise	NOUN
ajebi-4944	539	17	in	in	ADP
ajebi-4944	539	18	the	the	DET
ajebi-4944	539	19	conduct	conduct	NOUN
ajebi-4944	539	20	of	of	ADP
ajebi-4944	539	21	the	the	DET
ajebi-4944	539	22	study	study	NOUN
ajebi-4944	539	23	.	.	PUNCT
ajebi-4944	540	1	sheila	sheila	PROPN
ajebi-4944	540	2	d.	d.	PROPN
ajebi-4944	540	3	mitra	mitra	PROPN
ajebi-4944	540	4	.	.	PUNCT
ajebi-4944	541	1	the	the	DET
ajebi-4944	541	2	quality	quality	NOUN
ajebi-4944	541	3	assurance	assurance	NOUN
ajebi-4944	541	4	manager	manager	NOUN
ajebi-4944	541	5	of	of	ADP
ajebi-4944	541	6	bonchon	bonchon	ADJ
ajebi-4944	541	7	chicken	chicken	NOUN
ajebi-4944	541	8	philippines	philippine	NOUN
ajebi-4944	541	9	,	,	PUNCT
ajebi-4944	541	10	scottland	scottland	PROPN
ajebi-4944	541	11	food	food	PROPN
ajebi-4944	541	12	group	group	PROPN
ajebi-4944	541	13	corporation	corporation	NOUN
ajebi-4944	541	14	.	.	PUNCT
ajebi-4944	542	1	for	for	ADP
ajebi-4944	542	2	her	her	PRON
ajebi-4944	542	3	utmost	utmost	ADJ
ajebi-4944	542	4	support	support	NOUN
ajebi-4944	542	5	and	and	CCONJ
ajebi-4944	542	6	technical	technical	ADJ
ajebi-4944	542	7	inputs	input	NOUN
ajebi-4944	542	8	in	in	ADP
ajebi-4944	542	9	the	the	DET
ajebi-4944	542	10	conduct	conduct	NOUN
ajebi-4944	542	11	of	of	ADP
ajebi-4944	542	12	the	the	DET
ajebi-4944	542	13	study	study	NOUN
ajebi-4944	542	14	.	.	PUNCT
ajebi-4944	543	1	reginald	reginald	PROPN
ajebi-4944	543	2	p.	p.	PROPN
ajebi-4944	543	3	arimado	arimado	PROPN
ajebi-4944	543	4	.	.	PUNCT
ajebi-4944	544	1	statistician	statistician	PROPN
ajebi-4944	544	2	in	in	ADP
ajebi-4944	544	3	san	san	PROPN
ajebi-4944	544	4	beda	beda	PROPN
ajebi-4944	544	5	university	university	PROPN
ajebi-4944	544	6	for	for	ADP
ajebi-4944	544	7	his	his	PRON
ajebi-4944	544	8	expertise	expertise	NOUN
ajebi-4944	544	9	in	in	ADP
ajebi-4944	544	10	editing	edit	VERB
ajebi-4944	544	11	the	the	DET
ajebi-4944	544	12	statistical	statistical	ADJ
ajebi-4944	544	13	structures	structure	NOUN
ajebi-4944	544	14	of	of	ADP
ajebi-4944	544	15	the	the	DET
ajebi-4944	544	16	research	research	NOUN
ajebi-4944	544	17	paper	paper	NOUN
ajebi-4944	544	18	.	.	PUNCT
ajebi-4944	545	1	far	far	ADV
ajebi-4944	545	2	eastern	eastern	PROPN
ajebi-4944	545	3	university	university	PROPN
ajebi-4944	545	4	roosevelt	roosevelt	NOUN
ajebi-4944	545	5	.	.	PUNCT
ajebi-4944	546	1	for	for	ADP
ajebi-4944	546	2	supporting	support	VERB
ajebi-4944	546	3	and	and	CCONJ
ajebi-4944	546	4	giving	give	VERB
ajebi-4944	546	5	support	support	NOUN
ajebi-4944	546	6	and	and	CCONJ
ajebi-4944	546	7	the	the	DET
ajebi-4944	546	8	opportunity	opportunity	NOUN
ajebi-4944	546	9	to	to	PART
ajebi-4944	546	10	conduct	conduct	VERB
ajebi-4944	546	11	the	the	DET
ajebi-4944	546	12	study	study	NOUN
ajebi-4944	546	13	.	.	PUNCT
ajebi-4944	547	1	references	reference	NOUN
ajebi-4944	547	2	affifa	affifa	PROPN
ajebi-4944	547	3	.	.	PUNCT
ajebi-4944	548	1	(	(	PUNCT
ajebi-4944	548	2	2024	2024	NUM
ajebi-4944	548	3	,	,	PUNCT
ajebi-4944	548	4	august	august	PROPN
ajebi-4944	548	5	24	24	NUM
ajebi-4944	548	6	)	)	PUNCT
ajebi-4944	548	7	.	.	PUNCT
ajebi-4944	549	1	shopee	shopee	NOUN
ajebi-4944	549	2	market	market	NOUN
ajebi-4944	549	3	insights	insight	NOUN
ajebi-4944	549	4	:	:	PUNCT
ajebi-4944	549	5	an	an	DET
ajebi-4944	549	6	in	in	ADP
ajebi-4944	549	7	-	-	PUNCT
ajebi-4944	549	8	depth	depth	NOUN
ajebi-4944	549	9	analysis	analysis	NOUN
ajebi-4944	549	10	,	,	PUNCT
ajebi-4944	549	11	growth	growth	NOUN
ajebi-4944	549	12	,	,	PUNCT
ajebi-4944	549	13	and	and	CCONJ
ajebi-4944	549	14	competition	competition	NOUN
ajebi-4944	549	15	.	.	PUNCT
ajebi-4944	550	1	cube	cube	PROPN
ajebi-4944	550	2	asia	asia	PROPN
ajebi-4944	550	3	.	.	PUNCT
ajebi-4944	551	1	https://	https://	PROPN
ajebi-4944	551	2	cube.asia/read/shopee-market-insights-an-in-depthmarket-analysis-growth-and-competition/	cube.asia/read/shopee-market-insights-an-in-depthmarket-analysis-growth-and-competition/	PROPN
ajebi-4944	551	3	al	al	PROPN
ajebi-4944	551	4	-	-	PROPN
ajebi-4944	551	5	zyoud	zyoud	PROPN
ajebi-4944	551	6	,	,	PUNCT
ajebi-4944	551	7	m.	m.	NOUN
ajebi-4944	551	8	,	,	PUNCT
ajebi-4944	551	9	al	al	PROPN
ajebi-4944	551	10	-	-	PUNCT
ajebi-4944	551	11	hawari	hawari	PROPN
ajebi-4944	551	12	,	,	PUNCT
ajebi-4944	551	13	m.	m.	NOUN
ajebi-4944	551	14	,	,	PUNCT
ajebi-4944	551	15	&	&	CCONJ
ajebi-4944	551	16	al	al	PROPN
ajebi-4944	551	17	-	-	PUNCT
ajebi-4944	551	18	makhadmeh	makhadmeh	PROPN
ajebi-4944	551	19	,	,	PUNCT
ajebi-4944	551	20	z.	z.	PROPN
ajebi-4944	551	21	a.	a.	PROPN
ajebi-4944	551	22	(	(	PUNCT
ajebi-4944	551	23	2021	2021	NUM
ajebi-4944	551	24	)	)	PUNCT
ajebi-4944	551	25	.	.	PUNCT
ajebi-4944	552	1	the	the	DET
ajebi-4944	552	2	impact	impact	NOUN
ajebi-4944	552	3	of	of	ADP
ajebi-4944	552	4	gamified	gamifie	VERB
ajebi-4944	552	5	applications	application	NOUN
ajebi-4944	552	6	on	on	ADP
ajebi-4944	552	7	customer	customer	NOUN
ajebi-4944	552	8	engagement	engagement	NOUN
ajebi-4944	552	9	:	:	PUNCT
ajebi-4944	552	10	a	a	DET
ajebi-4944	552	11	study	study	NOUN
ajebi-4944	552	12	in	in	ADP
ajebi-4944	552	13	e	e	NOUN
ajebi-4944	552	14	-	-	NOUN
ajebi-4944	552	15	commerce	commerce	NOUN
ajebi-4944	552	16	contexts	contexts	NOUN
ajebi-4944	552	17	.	.	PUNCT
ajebi-4944	553	1	international	international	ADJ
ajebi-4944	553	2	journal	journal	PROPN
ajebi-4944	553	3	of	of	ADP
ajebi-4944	553	4	information	information	NOUN
ajebi-4944	553	5	management	management	NOUN
ajebi-4944	553	6	,	,	PUNCT
ajebi-4944	553	7	57	57	NUM
ajebi-4944	553	8	,	,	PUNCT
ajebi-4944	553	9	102–115	102–115	NUM
ajebi-4944	553	10	.	.	PUNCT
ajebi-4944	554	1	https://doi.org/10.1016/j	https://doi.org/10.1016/j	NOUN
ajebi-4944	554	2	.	.	PUNCT
ajebi-4944	555	1	ijinfomgt.2020.102115	ijinfomgt.2020.102115	PROPN
ajebi-4944	555	2	bilyonaryo	bilyonaryo	PROPN
ajebi-4944	555	3	.	.	PUNCT
ajebi-4944	556	1	(	(	PUNCT
ajebi-4944	556	2	2023	2023	NUM
ajebi-4944	556	3	,	,	PUNCT
ajebi-4944	556	4	august	august	PROPN
ajebi-4944	556	5	27	27	NUM
ajebi-4944	556	6	)	)	PUNCT
ajebi-4944	556	7	.	.	PUNCT
ajebi-4944	557	1	sm	sm	PROPN
ajebi-4944	557	2	advantage	advantage	NOUN
ajebi-4944	557	3	card	card	NOUN
ajebi-4944	557	4	:	:	PUNCT
ajebi-4944	557	5	the	the	DET
ajebi-4944	557	6	ultimate	ultimate	ADJ
ajebi-4944	557	7	shopping	shopping	NOUN
ajebi-4944	557	8	companion	companion	NOUN
ajebi-4944	557	9	for	for	ADP
ajebi-4944	557	10	savvy	savvy	ADJ
ajebi-4944	557	11	consumers	consumer	NOUN
ajebi-4944	557	12	.	.	PUNCT
ajebi-4944	558	1	https://	https://	PROPN
ajebi-4944	558	2	bilyonaryo.com/2023/08/27/sm-advantage-cardthe-ultimate-shopping-companion-for-savvyconsumers/lifestyle/	bilyonaryo.com/2023/08/27/sm-advantage-cardthe-ultimate-shopping-companion-for-savvyconsumers/lifestyle/	PROPN
ajebi-4944	558	3	bitrián	bitrián	PROPN
ajebi-4944	558	4	,	,	PUNCT
ajebi-4944	558	5	p.	p.	PROPN
ajebi-4944	558	6	,	,	PUNCT
ajebi-4944	558	7	buil	buil	PROPN
ajebi-4944	558	8	,	,	PUNCT
ajebi-4944	558	9	i.	i.	PROPN
ajebi-4944	558	10	,	,	PUNCT
ajebi-4944	558	11	&	&	CCONJ
ajebi-4944	558	12	catalán	catalán	PROPN
ajebi-4944	558	13	,	,	PUNCT
ajebi-4944	558	14	s.	s.	PROPN
ajebi-4944	558	15	(	(	PUNCT
ajebi-4944	558	16	2021	2021	NUM
ajebi-4944	558	17	)	)	PUNCT
ajebi-4944	558	18	.	.	PUNCT
ajebi-4944	559	1	enhancing	enhance	VERB
ajebi-4944	559	2	user	user	NOUN
ajebi-4944	559	3	engagement	engagement	NOUN
ajebi-4944	559	4	:	:	PUNCT
ajebi-4944	559	5	the	the	DET
ajebi-4944	559	6	role	role	NOUN
ajebi-4944	559	7	of	of	ADP
ajebi-4944	559	8	gamification	gamification	NOUN
ajebi-4944	559	9	in	in	ADP
ajebi-4944	559	10	mobile	mobile	ADJ
ajebi-4944	559	11	apps	app	NOUN
ajebi-4944	559	12	.	.	PUNCT
ajebi-4944	560	1	journal	journal	PROPN
ajebi-4944	560	2	of	of	ADP
ajebi-4944	560	3	business	business	NOUN
ajebi-4944	560	4	research	research	NOUN
ajebi-4944	560	5	,	,	PUNCT
ajebi-4944	560	6	132	132	NUM
ajebi-4944	560	7	,	,	PUNCT
ajebi-4944	560	8	170–185	170–185	NUM
ajebi-4944	560	9	.	.	PUNCT
ajebi-4944	561	1	https://doi	https://doi	NOUN
ajebi-4944	561	2	.	.	PUNCT
ajebi-4944	562	1	org/10.1016	org/10.1016	PROPN
ajebi-4944	562	2	/	/	SYM
ajebi-4944	562	3	j.jbusres.2021.04.028	j.jbusres.2021.04.028	PROPN
ajebi-4944	562	4	blakey	blakey	PROPN
ajebi-4944	562	5	,	,	PUNCT
ajebi-4944	562	6	d.	d.	PROPN
ajebi-4944	562	7	,	,	PUNCT
ajebi-4944	562	8	&	&	CCONJ
ajebi-4944	562	9	blakey	blakey	PROPN
ajebi-4944	562	10	,	,	PUNCT
ajebi-4944	562	11	d.	d.	PROPN
ajebi-4944	562	12	(	(	PUNCT
ajebi-4944	562	13	2024	2024	NUM
ajebi-4944	562	14	,	,	PUNCT
ajebi-4944	562	15	may	may	AUX
ajebi-4944	562	16	27	27	NUM
ajebi-4944	562	17	)	)	PUNCT
ajebi-4944	562	18	.	.	PUNCT
ajebi-4944	563	1	philippines	philippine	NOUN
ajebi-4944	563	2	e	e	NOUN
ajebi-4944	563	3	-	-	NOUN
ajebi-4944	563	4	commerce	commerce	NOUN
ajebi-4944	563	5	payments	payment	NOUN
ajebi-4944	563	6	to	to	PART
ajebi-4944	563	7	surge	surge	VERB
ajebi-4944	563	8	by	by	ADP
ajebi-4944	563	9	nearly	nearly	ADV
ajebi-4944	563	10	20	20	NUM
ajebi-4944	563	11	%	%	NOUN
ajebi-4944	563	12	in	in	ADP
ajebi-4944	563	13	2024	2024	NUM
ajebi-4944	563	14	.	.	PUNCT
ajebi-4944	564	1	electronic	electronic	ADJ
ajebi-4944	564	2	payments	payment	NOUN
ajebi-4944	564	3	international	international	ADJ
ajebi-4944	564	4	.	.	PUNCT
ajebi-4944	565	1	https://	https://	PROPN
ajebi-4944	565	2	www.electronicpaymentsinternational.com/news/	www.electronicpaymentsinternational.com/news/	PROPN
ajebi-4944	565	3	philippines	philippine	NOUN
ajebi-4944	565	4	-	-	PUNCT
ajebi-4944	565	5	e	e	NOUN
ajebi-4944	565	6	-	-	ADJ
ajebi-4944	565	7	commerce	commerce	NOUN
ajebi-4944	565	8	-	-	PUNCT
ajebi-4944	565	9	payments	payment	NOUN
ajebi-4944	565	10	-	-	PUNCT
ajebi-4944	565	11	to	to	ADP
ajebi-4944	565	12	-	-	PUNCT
ajebi-4944	565	13	rise-20percent	rise-20percent	NOUN
ajebi-4944	565	14	-	-	PUNCT
ajebi-4944	565	15	in-2024/	in-2024/	NOUN
ajebi-4944	565	16	bohné	bohné	NOUN
ajebi-4944	565	17	,	,	PUNCT
ajebi-4944	565	18	t.	t.	PROPN
ajebi-4944	565	19	,	,	PUNCT
ajebi-4944	565	20	heine	heine	PROPN
ajebi-4944	565	21	,	,	PUNCT
ajebi-4944	565	22	i.	i.	PROPN
ajebi-4944	565	23	,	,	PUNCT
ajebi-4944	565	24	mueller	mueller	PROPN
ajebi-4944	565	25	,	,	PUNCT
ajebi-4944	565	26	f.	f.	PROPN
ajebi-4944	565	27	,	,	PUNCT
ajebi-4944	565	28	&	&	CCONJ
ajebi-4944	565	29	zuercher	zuercher	PROPN
ajebi-4944	565	30	,	,	PUNCT
ajebi-4944	565	31	p.-d	p.-d	PROPN
ajebi-4944	565	32	.	.	PUNCT
ajebi-4944	566	1	j.	j.	PROPN
ajebi-4944	566	2	(	(	PUNCT
ajebi-4944	566	3	2023	2023	NUM
ajebi-4944	566	4	,	,	PUNCT
ajebi-4944	566	5	november	november	PROPN
ajebi-4944	566	6	14	14	NUM
ajebi-4944	566	7	)	)	PUNCT
ajebi-4944	566	8	.	.	PUNCT
ajebi-4944	567	1	gamification	gamification	NOUN
ajebi-4944	567	2	intensity	intensity	NOUN
ajebi-4944	567	3	in	in	ADP
ajebi-4944	567	4	webbased	webbased	ADJ
ajebi-4944	567	5	virtual	virtual	ADJ
ajebi-4944	567	6	training	training	NOUN
ajebi-4944	567	7	environments	environment	NOUN
ajebi-4944	567	8	and	and	CCONJ
ajebi-4944	567	9	its	its	PRON
ajebi-4944	567	10	effect	effect	NOUN
ajebi-4944	567	11	on	on	ADP
ajebi-4944	567	12	learning	learn	VERB
ajebi-4944	567	13	.	.	PUNCT
ajebi-4944	568	1	university	university	NOUN
ajebi-4944	568	2	xp	xp	PROPN
ajebi-4944	568	3	.	.	PUNCT
ajebi-4944	569	1	https://www.universityxp.com/	https://www.universityxp.com/	PROPN
ajebi-4944	569	2	research/2023/11/14	research/2023/11/14	PROPN
ajebi-4944	569	3	/	/	SYM
ajebi-4944	569	4	gamification	gamification	NOUN
ajebi-4944	569	5	-	-	PUNCT
ajebi-4944	569	6	intensity	intensity	NOUN
ajebi-4944	569	7	-	-	PUNCT
ajebi-4944	569	8	in	in	ADP
ajebi-4944	569	9	-	-	PUNCT
ajebi-4944	569	10	webbased	webbase	VERB
ajebi-4944	569	11	-	-	PUNCT
ajebi-4944	569	12	virtual	virtual	ADJ
ajebi-4944	569	13	-	-	PUNCT
ajebi-4944	569	14	training	training	NOUN
ajebi-4944	569	15	-	-	PUNCT
ajebi-4944	569	16	environments	environment	NOUN
ajebi-4944	569	17	-	-	PUNCT
ajebi-4944	569	18	and	and	CCONJ
ajebi-4944	569	19	-	-	PUNCT
ajebi-4944	569	20	its	its	PRON
ajebi-4944	569	21	-	-	PUNCT
ajebi-4944	569	22	effecton	effecton	NOUN
ajebi-4944	569	23	-	-	PUNCT
ajebi-4944	569	24	learning	learn	VERB
ajebi-4944	569	25	brandrap	brandrap	NOUN
ajebi-4944	569	26	team	team	NOUN
ajebi-4944	569	27	.	.	PUNCT
ajebi-4944	570	1	(	(	PUNCT
ajebi-4944	570	2	2024	2024	NUM
ajebi-4944	570	3	,	,	PUNCT
ajebi-4944	570	4	february	february	PROPN
ajebi-4944	570	5	27	27	NUM
ajebi-4944	570	6	)	)	PUNCT
ajebi-4944	570	7	.	.	PUNCT
ajebi-4944	571	1	plant	plant	VERB
ajebi-4944	571	2	a	a	DET
ajebi-4944	571	3	tree	tree	NOUN
ajebi-4944	571	4	for	for	ADP
ajebi-4944	571	5	free	free	ADJ
ajebi-4944	571	6	with	with	ADP
ajebi-4944	571	7	every	every	DET
ajebi-4944	571	8	gcash	gcash	NOUN
ajebi-4944	571	9	transaction	transaction	NOUN
ajebi-4944	571	10	through	through	ADP
ajebi-4944	571	11	gforest	gfor	ADJ
ajebi-4944	571	12	.	.	PUNCT
ajebi-4944	572	1	rappler	rappler	NOUN
ajebi-4944	572	2	.	.	PUNCT
ajebi-4944	573	1	https://www.rappler.com/brandrap/gcash-gforestenergy-points-plant-tree/	https://www.rappler.com/brandrap/gcash-gforestenergy-points-plant-tree/	PROPN
ajebi-4944	573	2	bulu	bulu	PROPN
ajebi-4944	573	3	,	,	PUNCT
ajebi-4944	573	4	d.	d.	PROPN
ajebi-4944	573	5	s.	s.	PROPN
ajebi-4944	573	6	,	,	PUNCT
ajebi-4944	573	7	&	&	CCONJ
ajebi-4944	573	8	natalia	natalia	PROPN
ajebi-4944	573	9	,	,	PUNCT
ajebi-4944	573	10	e.	e.	PROPN
ajebi-4944	573	11	c.	c.	PROPN
ajebi-4944	573	12	(	(	PUNCT
ajebi-4944	573	13	2024	2024	NUM
ajebi-4944	573	14	)	)	PUNCT
ajebi-4944	573	15	.	.	PUNCT
ajebi-4944	574	1	the	the	DET
ajebi-4944	574	2	effect	effect	NOUN
ajebi-4944	574	3	of	of	ADP
ajebi-4944	574	4	gamification	gamification	NOUN
ajebi-4944	574	5	in	in	ADP
ajebi-4944	574	6	shopee	shopee	NOUN
ajebi-4944	574	7	games	game	NOUN
ajebi-4944	574	8	on	on	ADP
ajebi-4944	574	9	user	user	NOUN
ajebi-4944	574	10	’s	’s	PART
ajebi-4944	574	11	brand	brand	NOUN
ajebi-4944	574	12	loyalty	loyalty	NOUN
ajebi-4944	574	13	.	.	PUNCT
ajebi-4944	575	1	mediator	mediator	NOUN
ajebi-4944	575	2	:	:	PUNCT
ajebi-4944	575	3	jurnal	jurnal	ADJ
ajebi-4944	575	4	komunikasi	komunikasi	PROPN
ajebi-4944	575	5	,	,	PUNCT
ajebi-4944	575	6	17(2	17(2	NUM
ajebi-4944	575	7	)	)	PUNCT
ajebi-4944	575	8	,	,	PUNCT
ajebi-4944	575	9	257–269	257–269	NUM
ajebi-4944	575	10	.	.	PUNCT
ajebi-4944	576	1	https://	https://	PROPN
ajebi-4944	576	2	doi.org/10.29313/mediator.v17i2.3039	doi.org/10.29313/mediator.v17i2.3039	PROPN
ajebi-4944	576	3	caponpon	caponpon	NOUN
ajebi-4944	576	4	,	,	PUNCT
ajebi-4944	576	5	j.	j.	PROPN
ajebi-4944	576	6	s.	s.	PROPN
ajebi-4944	576	7	,	,	PUNCT
ajebi-4944	576	8	simbillo	simbillo	PROPN
ajebi-4944	576	9	,	,	PUNCT
ajebi-4944	576	10	j.	j.	PROPN
ajebi-4944	576	11	a.	a.	PROPN
ajebi-4944	576	12	q.	q.	PROPN
ajebi-4944	576	13	,	,	PUNCT
ajebi-4944	576	14	&	&	CCONJ
ajebi-4944	576	15	ricafrente	ricafrente	PROPN
ajebi-4944	576	16	,	,	PUNCT
ajebi-4944	576	17	m.	m.	NOUN
ajebi-4944	576	18	i.	i.	PROPN
ajebi-4944	576	19	l.	l.	PROPN
ajebi-4944	576	20	d.	d.	PROPN
ajebi-4944	576	21	(	(	PUNCT
ajebi-4944	576	22	2023	2023	NUM
ajebi-4944	576	23	)	)	PUNCT
ajebi-4944	576	24	.	.	PUNCT
ajebi-4944	577	1	how	how	SCONJ
ajebi-4944	577	2	does	do	AUX
ajebi-4944	577	3	gamification	gamification	NOUN
ajebi-4944	577	4	in	in	ADP
ajebi-4944	577	5	an	an	DET
ajebi-4944	577	6	e	e	NOUN
ajebi-4944	577	7	-	-	NOUN
ajebi-4944	577	8	commerce	commerce	NOUN
ajebi-4944	577	9	platform	platform	NOUN
ajebi-4944	577	10	drive	drive	NOUN
ajebi-4944	577	11	customer	customer	NOUN
ajebi-4944	577	12	experience	experience	NOUN
ajebi-4944	577	13	?	?	PUNCT
ajebi-4944	578	1	animo	animo	PROPN
ajebi-4944	578	2	repository	repository	NOUN
ajebi-4944	578	3	.	.	PUNCT
ajebi-4944	579	1	https://animorepository.dlsu.edu.ph/faculty	https://animorepository.dlsu.edu.ph/faculty	X
ajebi-4944	579	2	_	_	PRON
ajebi-4944	579	3	research/11612/	research/11612/	PROPN
ajebi-4944	579	4	cassia	cassia	NOUN
ajebi-4944	579	5	,	,	PUNCT
ajebi-4944	579	6	f.	f.	PROPN
ajebi-4944	579	7	,	,	PUNCT
ajebi-4944	579	8	&	&	CCONJ
ajebi-4944	579	9	magno	magno	PROPN
ajebi-4944	579	10	,	,	PUNCT
ajebi-4944	579	11	f.	f.	PROPN
ajebi-4944	579	12	(	(	PUNCT
ajebi-4944	579	13	2023	2023	NUM
ajebi-4944	579	14	)	)	PUNCT
ajebi-4944	579	15	.	.	PUNCT
ajebi-4944	580	1	the	the	DET
ajebi-4944	580	2	value	value	NOUN
ajebi-4944	580	3	of	of	ADP
ajebi-4944	580	4	selfdetermination	selfdetermination	NOUN
ajebi-4944	580	5	theory	theory	NOUN
ajebi-4944	580	6	in	in	ADP
ajebi-4944	580	7	marketing	marketing	NOUN
ajebi-4944	580	8	studies	study	NOUN
ajebi-4944	580	9	.	.	PUNCT
ajebi-4944	581	1	journal	journal	PROPN
ajebi-4944	581	2	of	of	ADP
ajebi-4944	581	3	business	business	NOUN
ajebi-4944	581	4	research	research	NOUN
ajebi-4944	581	5	,	,	PUNCT
ajebi-4944	581	6	172	172	NUM
ajebi-4944	581	7	,	,	PUNCT
ajebi-4944	581	8	114454	114454	NUM
ajebi-4944	581	9	.	.	PUNCT
ajebi-4944	582	1	https://doi	https://doi	X
ajebi-4944	582	2	.	.	PUNCT
ajebi-4944	582	3	org/10.1016	org/10.1016	PROPN
ajebi-4944	582	4	/	/	SYM
ajebi-4944	582	5	j.jbusres.2023.114454	j.jbusres.2023.114454	PROPN
ajebi-4944	582	6	cordero	cordero	PROPN
ajebi-4944	582	7	,	,	PUNCT
ajebi-4944	582	8	t.	t.	PROPN
ajebi-4944	582	9	(	(	PUNCT
ajebi-4944	582	10	2025	2025	NUM
ajebi-4944	582	11	,	,	PUNCT
ajebi-4944	582	12	april	april	PROPN
ajebi-4944	582	13	29	29	NUM
ajebi-4944	582	14	)	)	PUNCT
ajebi-4944	582	15	.	.	PUNCT
ajebi-4944	583	1	ph	ph	PROPN
ajebi-4944	583	2	digital	digital	ADJ
ajebi-4944	583	3	economy	economy	NOUN
ajebi-4944	583	4	hits	hit	VERB
ajebi-4944	583	5	₱	₱	PROPN
ajebi-4944	583	6	2.25	2.25	NUM
ajebi-4944	583	7	t	t	NOUN
ajebi-4944	583	8	in	in	ADP
ajebi-4944	583	9	2024	2024	NUM
ajebi-4944	583	10	,	,	PUNCT
ajebi-4944	583	11	8.5	8.5	NUM
ajebi-4944	583	12	%	%	NOUN
ajebi-4944	583	13	of	of	ADP
ajebi-4944	583	14	gdp	gdp	PROPN
ajebi-4944	583	15	.	.	PUNCT
ajebi-4944	584	1	gma	gma	PROPN
ajebi-4944	584	2	news	news	PROPN
ajebi-4944	584	3	online	online	ADV
ajebi-4944	584	4	.	.	PUNCT
ajebi-4944	585	1	https://www.gmanetwork.com/news/money/	https://www.gmanetwork.com/news/money/	PROPN
ajebi-4944	585	2	economy/944344	economy/944344	PROPN
ajebi-4944	585	3	/	/	SYM
ajebi-4944	585	4	ph	ph	VERB
ajebi-4944	585	5	-	-	ADJ
ajebi-4944	585	6	digital	digital	ADJ
ajebi-4944	585	7	-	-	PUNCT
ajebi-4944	585	8	economy	economy	NOUN
ajebi-4944	585	9	-	-	PUNCT
ajebi-4944	585	10	hits	hit	NOUN
ajebi-4944	585	11	-	-	PUNCT
ajebi-4944	585	12	p2	p2	NOUN
ajebi-4944	585	13	-	-	PUNCT
ajebi-4944	585	14	25tin-2024	25tin-2024	NUM
ajebi-4944	585	15	-	-	PUNCT
ajebi-4944	585	16	8	8	NUM
ajebi-4944	585	17	-	-	PUNCT
ajebi-4944	585	18	5	5	NUM
ajebi-4944	585	19	-	-	PUNCT
ajebi-4944	585	20	of	of	ADP
ajebi-4944	585	21	-	-	PUNCT
ajebi-4944	585	22	gdp	gdp	NOUN
ajebi-4944	585	23	/	/	SYM
ajebi-4944	585	24	story/	story/	NUM
ajebi-4944	585	25	csikszentmihalyi	csikszentmihalyi	NOUN
ajebi-4944	585	26	,	,	PUNCT
ajebi-4944	585	27	m.	m.	NOUN
ajebi-4944	585	28	(	(	PUNCT
ajebi-4944	585	29	1990	1990	NUM
ajebi-4944	585	30	)	)	PUNCT
ajebi-4944	585	31	.	.	PUNCT
ajebi-4944	586	1	flow	flow	NOUN
ajebi-4944	586	2	:	:	PUNCT
ajebi-4944	586	3	the	the	DET
ajebi-4944	586	4	psychology	psychology	NOUN
ajebi-4944	586	5	of	of	ADP
ajebi-4944	586	6	optimal	optimal	ADJ
ajebi-4944	586	7	experience	experience	NOUN
ajebi-4944	586	8	.	.	PUNCT
ajebi-4944	587	1	harper	harper	NOUN
ajebi-4944	587	2	&	&	CCONJ
ajebi-4944	587	3	row	row	PROPN
ajebi-4944	587	4	.	.	PUNCT
ajebi-4944	588	1	https://www	https://www	PROPN
ajebi-4944	588	2	.	.	PUNCT
ajebi-4944	589	1	researchgate.net/publication/224927532_flow	researchgate.net/publication/224927532_flow	PROPN
ajebi-4944	589	2	_	_	PROPN
ajebi-4944	589	3	the_psychology_of_optimal_experience	the_psychology_of_optimal_experience	PROPN
ajebi-4944	589	4	creswell	creswell	PROPN
ajebi-4944	589	5	,	,	PUNCT
ajebi-4944	589	6	j.	j.	PROPN
ajebi-4944	589	7	w.	w.	PROPN
ajebi-4944	589	8	,	,	PUNCT
ajebi-4944	589	9	&	&	CCONJ
ajebi-4944	589	10	creswell	creswell	PROPN
ajebi-4944	589	11	,	,	PUNCT
ajebi-4944	589	12	j.	j.	PROPN
ajebi-4944	589	13	d.	d.	PROPN
ajebi-4944	589	14	(	(	PUNCT
ajebi-4944	589	15	2017	2017	NUM
ajebi-4944	589	16	)	)	PUNCT
ajebi-4944	589	17	.	.	PUNCT
ajebi-4944	590	1	research	research	NOUN
ajebi-4944	590	2	design	design	PROPN
ajebi-4944	590	3	:	:	PUNCT
ajebi-4944	590	4	qualitative	qualitative	NOUN
ajebi-4944	590	5	,	,	PUNCT
ajebi-4944	590	6	quantitative	quantitative	ADJ
ajebi-4944	590	7	,	,	PUNCT
ajebi-4944	590	8	and	and	CCONJ
ajebi-4944	590	9	mixed	mixed	ADJ
ajebi-4944	590	10	methods	method	NOUN
ajebi-4944	590	11	approaches	approach	NOUN
ajebi-4944	590	12	(	(	PUNCT
ajebi-4944	590	13	5th	5th	ADJ
ajebi-4944	590	14	ed	ed	NOUN
ajebi-4944	590	15	.	.	PUNCT
ajebi-4944	590	16	)	)	PUNCT
ajebi-4944	590	17	.	.	PUNCT
ajebi-4944	591	1	sage	sage	NOUN
ajebi-4944	591	2	publications	publication	NOUN
ajebi-4944	591	3	.	.	PUNCT
ajebi-4944	592	1	https://spada.uns.ac.id/	https://spada.uns.ac.id/	INTJ
ajebi-4944	593	1	pluginfile.php/510378/mod_resource/content/1/	pluginfile.php/510378/mod_resource/content/1/	PROPN
ajebi-4944	593	2	creswell.pdf	creswell.pdf	PRON
ajebi-4944	593	3	deterding	deterde	VERB
ajebi-4944	593	4	,	,	PUNCT
ajebi-4944	593	5	s.	s.	PROPN
ajebi-4944	593	6	,	,	PUNCT
ajebi-4944	593	7	dixon	dixon	PROPN
ajebi-4944	593	8	,	,	PUNCT
ajebi-4944	593	9	d.	d.	PROPN
ajebi-4944	593	10	,	,	PUNCT
ajebi-4944	593	11	khaled	khaled	PROPN
ajebi-4944	593	12	,	,	PUNCT
ajebi-4944	593	13	r.	r.	PROPN
ajebi-4944	593	14	,	,	PUNCT
ajebi-4944	593	15	&	&	CCONJ
ajebi-4944	593	16	nacke	nacke	PROPN
ajebi-4944	593	17	,	,	PUNCT
ajebi-4944	593	18	l.	l.	PROPN
ajebi-4944	593	19	(	(	PUNCT
ajebi-4944	593	20	2011	2011	NUM
ajebi-4944	593	21	)	)	PUNCT
ajebi-4944	593	22	.	.	PUNCT
ajebi-4944	594	1	from	from	ADP
ajebi-4944	594	2	game	game	NOUN
ajebi-4944	594	3	design	design	NOUN
ajebi-4944	594	4	elements	element	NOUN
ajebi-4944	594	5	to	to	ADP
ajebi-4944	594	6	gamefulness	gamefulness	NOUN
ajebi-4944	594	7	:	:	PUNCT
ajebi-4944	594	8	defining	define	VERB
ajebi-4944	594	9	“	"	PUNCT
ajebi-4944	594	10	gamification	gamification	NOUN
ajebi-4944	594	11	.	.	PUNCT
ajebi-4944	594	12	”	"	PUNCT
ajebi-4944	595	1	in	in	ADP
ajebi-4944	595	2	proceedings	proceeding	NOUN
ajebi-4944	595	3	of	of	ADP
ajebi-4944	595	4	the	the	DET
ajebi-4944	595	5	15th	15th	ADJ
ajebi-4944	595	6	international	international	ADJ
ajebi-4944	595	7	academic	academic	ADJ
ajebi-4944	595	8	mindtrek	mindtrek	PROPN
ajebi-4944	595	9	conference	conference	NOUN
ajebi-4944	595	10	(	(	PUNCT
ajebi-4944	595	11	pp	pp	ADJ
ajebi-4944	595	12	.	.	PUNCT
ajebi-4944	596	1	9–15	9–15	PROPN
ajebi-4944	596	2	)	)	PUNCT
ajebi-4944	596	3	.	.	PUNCT
ajebi-4944	597	1	https://doi	https://doi	X
ajebi-4944	597	2	.	.	PUNCT
ajebi-4944	598	1	org/10.1145/2181037.2181040	org/10.1145/2181037.2181040	VERB
ajebi-4944	598	2	erdoğmuş	erdoğmuş	PROPN
ajebi-4944	598	3	,	,	PUNCT
ajebi-4944	598	4	i̇.	i̇.	PROPN
ajebi-4944	598	5	e.	e.	PROPN
ajebi-4944	598	6	,	,	PUNCT
ajebi-4944	598	7	&	&	CCONJ
ajebi-4944	598	8	çiçek	çiçek	PROPN
ajebi-4944	598	9	,	,	PUNCT
ajebi-4944	598	10	m.	m.	NOUN
ajebi-4944	598	11	(	(	PUNCT
ajebi-4944	598	12	2012	2012	NUM
ajebi-4944	598	13	)	)	PUNCT
ajebi-4944	598	14	.	.	PUNCT
ajebi-4944	599	1	the	the	DET
ajebi-4944	599	2	impact	impact	NOUN
ajebi-4944	599	3	of	of	ADP
ajebi-4944	599	4	social	social	ADJ
ajebi-4944	599	5	media	medium	NOUN
ajebi-4944	599	6	marketing	marketing	NOUN
ajebi-4944	599	7	on	on	ADP
ajebi-4944	599	8	brand	brand	NOUN
ajebi-4944	599	9	loyalty	loyalty	NOUN
ajebi-4944	599	10	.	.	PUNCT
ajebi-4944	600	1	procedia	procedia	PROPN
ajebi-4944	600	2	social	social	ADJ
ajebi-4944	600	3	and	and	CCONJ
ajebi-4944	600	4	behavioral	behavioral	ADJ
ajebi-4944	600	5	sciences	science	NOUN
ajebi-4944	600	6	,	,	PUNCT
ajebi-4944	600	7	58	58	NUM
ajebi-4944	600	8	,	,	PUNCT
ajebi-4944	600	9	1353–1360	1353–1360	NUM
ajebi-4944	600	10	.	.	PUNCT
ajebi-4944	601	1	https://	https://	PROPN
ajebi-4944	601	2	doi.org/10.1016/j.sbspro.2012.09.1119	doi.org/10.1016/j.sbspro.2012.09.1119	NOUN
ajebi-4944	601	3	fansurya	fansurya	NOUN
ajebi-4944	601	4	,	,	PUNCT
ajebi-4944	601	5	a.	a.	PROPN
ajebi-4944	601	6	h.	h.	PROPN
ajebi-4944	601	7	,	,	PUNCT
ajebi-4944	601	8	susanto	susanto	NOUN
ajebi-4944	601	9	,	,	PUNCT
ajebi-4944	601	10	p.	p.	NOUN
ajebi-4944	601	11	,	,	PUNCT
ajebi-4944	601	12	abrian	abrian	PROPN
ajebi-4944	601	13	,	,	PUNCT
ajebi-4944	601	14	y.	y.	PROPN
ajebi-4944	601	15	,	,	PUNCT
ajebi-4944	601	16	et	et	PROPN
ajebi-4944	601	17	al	al	PROPN
ajebi-4944	601	18	.	.	PUNCT
ajebi-4944	602	1	(	(	PUNCT
ajebi-4944	602	2	2024	2024	NUM
ajebi-4944	602	3	)	)	PUNCT
ajebi-4944	602	4	.	.	PUNCT
ajebi-4944	603	1	tourist	tourist	NOUN
ajebi-4944	603	2	’s	’s	PART
ajebi-4944	603	3	length	length	NOUN
ajebi-4944	603	4	of	of	ADP
ajebi-4944	603	5	stay	stay	NOUN
ajebi-4944	603	6	:	:	PUNCT
ajebi-4944	603	7	the	the	DET
ajebi-4944	603	8	perspective	perspective	NOUN
ajebi-4944	603	9	of	of	ADP
ajebi-4944	603	10	flow	flow	NOUN
ajebi-4944	603	11	experience	experience	NOUN
ajebi-4944	603	12	theory	theory	NOUN
ajebi-4944	603	13	.	.	PUNCT
ajebi-4944	604	1	cogent	cogent	NOUN
ajebi-4944	604	2	business	business	PROPN
ajebi-4944	604	3	&	&	CCONJ
ajebi-4944	604	4	management	management	PROPN
ajebi-4944	604	5	,	,	PUNCT
ajebi-4944	604	6	11(1	11(1	NUM
ajebi-4944	604	7	)	)	PUNCT
ajebi-4944	604	8	,	,	PUNCT
ajebi-4944	604	9	2310258	2310258	NUM
ajebi-4944	604	10	.	.	PUNCT
ajebi-4944	605	1	https://doi.org/10.1080/23311975	https://doi.org/10.1080/23311975	NOUN
ajebi-4944	605	2	.	.	PUNCT
ajebi-4944	606	1	2024.2310258	2024.2310258	NUM
ajebi-4944	606	2	frederick	frederick	PROPN
ajebi-4944	606	3	,	,	PUNCT
ajebi-4944	606	4	b.	b.	PROPN
ajebi-4944	606	5	(	(	PUNCT
ajebi-4944	606	6	2023	2023	NUM
ajebi-4944	606	7	,	,	PUNCT
ajebi-4944	606	8	may	may	AUX
ajebi-4944	606	9	26	26	NUM
ajebi-4944	606	10	)	)	PUNCT
ajebi-4944	606	11	.	.	PUNCT
ajebi-4944	607	1	peloton	peloton	PROPN
ajebi-4944	607	2	&	&	CCONJ
ajebi-4944	607	3	dashboards	dashboard	NOUN
ajebi-4944	607	4	:	:	PUNCT
ajebi-4944	607	5	real	real	ADJ
ajebi-4944	607	6	time	time	NOUN
ajebi-4944	607	7	tracking	track	VERB
ajebi-4944	607	8	for	for	ADP
ajebi-4944	607	9	web	web	NOUN
ajebi-4944	607	10	solutions	solution	NOUN
ajebi-4944	607	11	.	.	PUNCT
ajebi-4944	608	1	media	medium	NOUN
ajebi-4944	608	2	genesis	genesis	NOUN
ajebi-4944	608	3	.	.	PUNCT
ajebi-4944	609	1	https://	https://	PROPN
ajebi-4944	609	2	mediag.com/blog/peloton-competit	mediag.com/blog/peloton-competit	PROPN
ajebi-4944	609	3	ion	ion	NOUN
ajebi-4944	609	4	-	-	PUNCT
ajebi-4944	609	5	anddashboards/	anddashboards/	NUM
ajebi-4944	609	6	feng	feng	NOUN
ajebi-4944	609	7	,	,	PUNCT
ajebi-4944	609	8	y.	y.	PROPN
ajebi-4944	609	9	,	,	PUNCT
ajebi-4944	609	10	huotari	huotari	PROPN
ajebi-4944	609	11	,	,	PUNCT
ajebi-4944	609	12	k.	k.	PROPN
ajebi-4944	609	13	,	,	PUNCT
ajebi-4944	609	14	&	&	CCONJ
ajebi-4944	609	15	hamari	hamari	X
ajebi-4944	609	16	,	,	PUNCT
ajebi-4944	609	17	j.	j.	PROPN
ajebi-4944	609	18	(	(	PUNCT
ajebi-4944	609	19	2020	2020	NUM
ajebi-4944	609	20	)	)	PUNCT
ajebi-4944	609	21	.	.	PUNCT
ajebi-4944	610	1	the	the	DET
ajebi-4944	610	2	role	role	NOUN
ajebi-4944	610	3	of	of	ADP
ajebi-4944	610	4	pa	pa	PROPN
ajebi-4944	610	5	ge	ge	PROPN
ajebi-4944	610	6	15	15	NUM
ajebi-4944	610	7	6	6	NUM
ajebi-4944	610	8	https://journals.e-palli.com/home/index.php/ajebi	https://journals.e-palli.com/home/index.php/ajebi	NUM
ajebi-4944	610	9	am	am	NOUN
ajebi-4944	610	10	.	.	PUNCT
ajebi-4944	611	1	j.	j.	PROPN
ajebi-4944	611	2	econ	econ	PROPN
ajebi-4944	611	3	.	.	PUNCT
ajebi-4944	611	4	bus	bus	PROPN
ajebi-4944	611	5	.	.	PUNCT
ajebi-4944	612	1	innov	innov	PROPN
ajebi-4944	612	2	.	.	PUNCT
ajebi-4944	613	1	4(2	4(2	NUM
ajebi-4944	613	2	)	)	PUNCT
ajebi-4944	613	3	139	139	NUM
ajebi-4944	613	4	-	-	SYM
ajebi-4944	613	5	156	156	NUM
ajebi-4944	613	6	,	,	PUNCT
ajebi-4944	613	7	2025	2025	NUM
ajebi-4944	613	8	gameful	gameful	ADJ
ajebi-4944	613	9	experience	experience	NOUN
ajebi-4944	613	10	in	in	ADP
ajebi-4944	613	11	driving	drive	VERB
ajebi-4944	613	12	user	user	NOUN
ajebi-4944	613	13	engagement	engagement	NOUN
ajebi-4944	613	14	.	.	PUNCT
ajebi-4944	614	1	journal	journal	PROPN
ajebi-4944	614	2	of	of	ADP
ajebi-4944	614	3	business	business	NOUN
ajebi-4944	614	4	research	research	NOUN
ajebi-4944	614	5	,	,	PUNCT
ajebi-4944	614	6	117	117	NUM
ajebi-4944	614	7	,	,	PUNCT
ajebi-4944	614	8	123–134	123–134	NUM
ajebi-4944	614	9	.	.	PUNCT
ajebi-4944	615	1	https://doi	https://doi	NOUN
ajebi-4944	615	2	.	.	PUNCT
ajebi-4944	616	1	org/10.1016	org/10.1016	PROPN
ajebi-4944	616	2	/	/	SYM
ajebi-4944	616	3	j.jbusres.2020.05.049	j.jbusres.2020.05.049	CCONJ
ajebi-4944	616	4	gao	gao	PROPN
ajebi-4944	616	5	,	,	PUNCT
ajebi-4944	616	6	l.	l.	PROPN
ajebi-4944	616	7	,	,	PUNCT
ajebi-4944	616	8	&	&	CCONJ
ajebi-4944	616	9	zhao	zhao	PROPN
ajebi-4944	616	10	,	,	PUNCT
ajebi-4944	616	11	x.	x.	NOUN
ajebi-4944	616	12	(	(	PUNCT
ajebi-4944	616	13	2023	2023	NUM
ajebi-4944	616	14	)	)	PUNCT
ajebi-4944	616	15	.	.	PUNCT
ajebi-4944	617	1	the	the	DET
ajebi-4944	617	2	impact	impact	NOUN
ajebi-4944	617	3	of	of	ADP
ajebi-4944	617	4	gamification	gamification	NOUN
ajebi-4944	617	5	of	of	ADP
ajebi-4944	617	6	m	m	PROPN
ajebi-4944	617	7	-	-	PUNCT
ajebi-4944	617	8	commerce	commerce	NOUN
ajebi-4944	617	9	platforms	platform	NOUN
ajebi-4944	617	10	on	on	ADP
ajebi-4944	617	11	users	user	NOUN
ajebi-4944	617	12	’	'	PUNCT
ajebi-4944	617	13	impulse	impulse	ADJ
ajebi-4944	617	14	buying	buying	NOUN
ajebi-4944	617	15	behavior	behavior	NOUN
ajebi-4944	617	16	.	.	PUNCT
ajebi-4944	618	1	academic	academic	ADJ
ajebi-4944	618	2	journal	journal	NOUN
ajebi-4944	618	3	of	of	ADP
ajebi-4944	618	4	business	business	PROPN
ajebi-4944	618	5	&	&	CCONJ
ajebi-4944	618	6	management	management	PROPN
ajebi-4944	618	7	,	,	PUNCT
ajebi-4944	618	8	5(24	5(24	NUM
ajebi-4944	618	9	)	)	PUNCT
ajebi-4944	618	10	.	.	PUNCT
ajebi-4944	619	1	https://doi.org/10.25236/ajbm.2023.052405	https://doi.org/10.25236/ajbm.2023.052405	PROPN
ajebi-4944	619	2	habachi	habachi	NOUN
ajebi-4944	619	3	,	,	PUNCT
ajebi-4944	619	4	s.	s.	PROPN
ajebi-4944	619	5	,	,	PUNCT
ajebi-4944	619	6	matute	matute	NOUN
ajebi-4944	619	7	,	,	PUNCT
ajebi-4944	619	8	j.	j.	PROPN
ajebi-4944	619	9	,	,	PUNCT
ajebi-4944	619	10	&	&	CCONJ
ajebi-4944	619	11	palau	palau	PROPN
ajebi-4944	619	12	-	-	PUNCT
ajebi-4944	619	13	saumell	saumell	PROPN
ajebi-4944	619	14	,	,	PUNCT
ajebi-4944	619	15	r.	r.	PROPN
ajebi-4944	619	16	(	(	PUNCT
ajebi-4944	619	17	2023	2023	NUM
ajebi-4944	619	18	)	)	PUNCT
ajebi-4944	619	19	.	.	PUNCT
ajebi-4944	620	1	exploring	explore	VERB
ajebi-4944	620	2	the	the	DET
ajebi-4944	620	3	benefits	benefit	NOUN
ajebi-4944	620	4	of	of	ADP
ajebi-4944	620	5	gameful	gameful	ADJ
ajebi-4944	620	6	experience	experience	NOUN
ajebi-4944	620	7	for	for	ADP
ajebi-4944	620	8	branded	brand	VERB
ajebi-4944	620	9	sports	sport	NOUN
ajebi-4944	620	10	apps	app	NOUN
ajebi-4944	620	11	.	.	PUNCT
ajebi-4944	621	1	journal	journal	PROPN
ajebi-4944	621	2	of	of	ADP
ajebi-4944	621	3	product	product	NOUN
ajebi-4944	621	4	&	&	CCONJ
ajebi-4944	621	5	brand	brand	PROPN
ajebi-4944	621	6	management	management	PROPN
ajebi-4944	621	7	,	,	PUNCT
ajebi-4944	621	8	33(1	33(1	NUM
ajebi-4944	621	9	)	)	PUNCT
ajebi-4944	621	10	,	,	PUNCT
ajebi-4944	621	11	57–75	57–75	NUM
ajebi-4944	621	12	.	.	PUNCT
ajebi-4944	622	1	https://doi.org/10.1108/	https://doi.org/10.1108/	PROPN
ajebi-4944	622	2	jpbm-07	jpbm-07	PROPN
ajebi-4944	622	3	-	-	PUNCT
ajebi-4944	622	4	2022	2022	NUM
ajebi-4944	622	5	-	-	PUNCT
ajebi-4944	622	6	4070	4070	NUM
ajebi-4944	622	7	harwood	harwood	NOUN
ajebi-4944	622	8	,	,	PUNCT
ajebi-4944	622	9	t.	t.	PROPN
ajebi-4944	622	10	,	,	PUNCT
ajebi-4944	622	11	&	&	CCONJ
ajebi-4944	622	12	garry	garry	PROPN
ajebi-4944	622	13	,	,	PUNCT
ajebi-4944	622	14	t.	t.	PROPN
ajebi-4944	622	15	(	(	PUNCT
ajebi-4944	622	16	2015	2015	NUM
ajebi-4944	622	17	)	)	PUNCT
ajebi-4944	622	18	.	.	PUNCT
ajebi-4944	623	1	an	an	DET
ajebi-4944	623	2	investigation	investigation	NOUN
ajebi-4944	623	3	into	into	ADP
ajebi-4944	623	4	gamification	gamification	NOUN
ajebi-4944	623	5	as	as	ADP
ajebi-4944	623	6	a	a	DET
ajebi-4944	623	7	customer	customer	NOUN
ajebi-4944	623	8	engagement	engagement	NOUN
ajebi-4944	623	9	experience	experience	NOUN
ajebi-4944	623	10	environment	environment	PROPN
ajebi-4944	623	11	.	.	PUNCT
ajebi-4944	624	1	journal	journal	PROPN
ajebi-4944	624	2	of	of	ADP
ajebi-4944	624	3	services	service	NOUN
ajebi-4944	624	4	marketing	marketing	NOUN
ajebi-4944	624	5	,	,	PUNCT
ajebi-4944	624	6	29(6/7	29(6/7	NUM
ajebi-4944	624	7	)	)	PUNCT
ajebi-4944	624	8	,	,	PUNCT
ajebi-4944	624	9	533–546	533–546	NUM
ajebi-4944	624	10	.	.	PUNCT
ajebi-4944	625	1	https://doi.org/10.1108/jsm-01-20150045	https://doi.org/10.1108/jsm-01-20150045	PROPN
ajebi-4944	625	2	howe	howe	PROPN
ajebi-4944	625	3	,	,	PUNCT
ajebi-4944	625	4	s.	s.	PROPN
ajebi-4944	625	5	(	(	PUNCT
ajebi-4944	625	6	2024	2024	NUM
ajebi-4944	625	7	,	,	PUNCT
ajebi-4944	625	8	may	may	AUX
ajebi-4944	625	9	6	6	NUM
ajebi-4944	625	10	)	)	PUNCT
ajebi-4944	625	11	.	.	PUNCT
ajebi-4944	626	1	social	social	ADJ
ajebi-4944	626	2	media	medium	NOUN
ajebi-4944	626	3	statistics	statistic	NOUN
ajebi-4944	626	4	in	in	ADP
ajebi-4944	626	5	the	the	DET
ajebi-4944	626	6	philippines	philippine	NOUN
ajebi-4944	626	7	[	[	X
ajebi-4944	626	8	updated	update	VERB
ajebi-4944	626	9	2024	2024	NUM
ajebi-4944	626	10	]	]	PUNCT
ajebi-4944	626	11	.	.	PUNCT
ajebi-4944	627	1	meltwater	meltwater	NOUN
ajebi-4944	627	2	.	.	PUNCT
ajebi-4944	628	1	https://www.meltwater	https://www.meltwater	PROPN
ajebi-4944	628	2	.	.	PUNCT
ajebi-4944	628	3	com	com	NOUN
ajebi-4944	628	4	/	/	SYM
ajebi-4944	628	5	en	en	NOUN
ajebi-4944	628	6	/	/	SYM
ajebi-4944	628	7	blog	blog	NOUN
ajebi-4944	628	8	/	/	SYM
ajebi-4944	628	9	social	social	ADJ
ajebi-4944	628	10	-	-	PUNCT
ajebi-4944	628	11	media	medium	NOUN
ajebi-4944	628	12	-	-	PUNCT
ajebi-4944	628	13	statistics	statistic	NOUN
ajebi-4944	628	14	-	-	PUNCT
ajebi-4944	628	15	philippines	philippine	NOUN
ajebi-4944	628	16	hamari	hamari	X
ajebi-4944	628	17	,	,	PUNCT
ajebi-4944	628	18	j.	j.	PROPN
ajebi-4944	628	19	,	,	PUNCT
ajebi-4944	628	20	koivisto	koivisto	PROPN
ajebi-4944	628	21	,	,	PUNCT
ajebi-4944	628	22	j.	j.	PROPN
ajebi-4944	628	23	,	,	PUNCT
ajebi-4944	628	24	&	&	CCONJ
ajebi-4944	628	25	sarsa	sarsa	PROPN
ajebi-4944	628	26	,	,	PUNCT
ajebi-4944	628	27	h.	h.	PROPN
ajebi-4944	628	28	(	(	PUNCT
ajebi-4944	628	29	2014	2014	NUM
ajebi-4944	628	30	)	)	PUNCT
ajebi-4944	628	31	.	.	PUNCT
ajebi-4944	629	1	does	do	AUX
ajebi-4944	629	2	gamification	gamification	NOUN
ajebi-4944	629	3	work	work	VERB
ajebi-4944	629	4	?	?	PUNCT
ajebi-4944	630	1	a	a	DET
ajebi-4944	630	2	literature	literature	NOUN
ajebi-4944	630	3	review	review	NOUN
ajebi-4944	630	4	of	of	ADP
ajebi-4944	630	5	empirical	empirical	ADJ
ajebi-4944	630	6	studies	study	NOUN
ajebi-4944	630	7	.	.	PUNCT
ajebi-4944	631	1	in	in	ADP
ajebi-4944	631	2	47th	47th	ADJ
ajebi-4944	631	3	hawaii	hawaii	PROPN
ajebi-4944	631	4	international	international	ADJ
ajebi-4944	631	5	conference	conference	NOUN
ajebi-4944	631	6	on	on	ADP
ajebi-4944	631	7	system	system	NOUN
ajebi-4944	631	8	sciences	science	NOUN
ajebi-4944	631	9	(	(	PUNCT
ajebi-4944	631	10	pp	pp	ADJ
ajebi-4944	631	11	.	.	PUNCT
ajebi-4944	631	12	3025–3034	3025–3034	NUM
ajebi-4944	631	13	)	)	PUNCT
ajebi-4944	631	14	.	.	PUNCT
ajebi-4944	632	1	https://doi.org/10.1109/	https://doi.org/10.1109/	PROPN
ajebi-4944	632	2	hicss.2014.377	hicss.2014.377	VERB
ajebi-4944	632	3	hemsley	hemsley	PROPN
ajebi-4944	632	4	-	-	PUNCT
ajebi-4944	632	5	brown	brown	PROPN
ajebi-4944	632	6	,	,	PUNCT
ajebi-4944	632	7	j.	j.	PROPN
ajebi-4944	632	8	,	,	PUNCT
ajebi-4944	632	9	&	&	CCONJ
ajebi-4944	632	10	alnawas	alnawas	PROPN
ajebi-4944	632	11	,	,	PUNCT
ajebi-4944	632	12	i.	i.	PROPN
ajebi-4944	632	13	(	(	PUNCT
ajebi-4944	632	14	2016	2016	NUM
ajebi-4944	632	15	)	)	PUNCT
ajebi-4944	632	16	.	.	PUNCT
ajebi-4944	633	1	brand	brand	NOUN
ajebi-4944	633	2	loyalty	loyalty	PROPN
ajebi-4944	633	3	:	:	PUNCT
ajebi-4944	633	4	a	a	DET
ajebi-4944	633	5	comprehensive	comprehensive	ADJ
ajebi-4944	633	6	model	model	NOUN
ajebi-4944	633	7	based	base	VERB
ajebi-4944	633	8	on	on	ADP
ajebi-4944	633	9	attitudinal	attitudinal	ADJ
ajebi-4944	633	10	commitment	commitment	NOUN
ajebi-4944	633	11	theory	theory	NOUN
ajebi-4944	633	12	.	.	PUNCT
ajebi-4944	634	1	journal	journal	PROPN
ajebi-4944	634	2	of	of	ADP
ajebi-4944	634	3	services	service	NOUN
ajebi-4944	634	4	marketing	marketing	NOUN
ajebi-4944	634	5	,	,	PUNCT
ajebi-4944	634	6	30(3	30(3	NUM
ajebi-4944	634	7	)	)	PUNCT
ajebi-4944	634	8	,	,	PUNCT
ajebi-4944	634	9	274–283	274–283	NUM
ajebi-4944	634	10	.	.	PUNCT
ajebi-4944	635	1	https://doi.org/10.1108/jsm-052015-0161	https://doi.org/10.1108/jsm-052015-0161	PROPN
ajebi-4944	635	2	hwang	hwang	PROPN
ajebi-4944	635	3	,	,	PUNCT
ajebi-4944	635	4	j.	j.	PROPN
ajebi-4944	635	5	,	,	PUNCT
ajebi-4944	635	6	&	&	CCONJ
ajebi-4944	635	7	choi	choi	PROPN
ajebi-4944	635	8	,	,	PUNCT
ajebi-4944	635	9	h.-s	h.-s	PROPN
ajebi-4944	635	10	.	.	PUNCT
ajebi-4944	636	1	(	(	PUNCT
ajebi-4944	636	2	2020	2020	NUM
ajebi-4944	636	3	)	)	PUNCT
ajebi-4944	636	4	.	.	PUNCT
ajebi-4944	637	1	gamifying	gamifye	VERB
ajebi-4944	637	2	customer	customer	NOUN
ajebi-4944	637	3	experience	experience	NOUN
ajebi-4944	637	4	:	:	PUNCT
ajebi-4944	637	5	how	how	SCONJ
ajebi-4944	637	6	game	game	NOUN
ajebi-4944	637	7	mechanics	mechanic	NOUN
ajebi-4944	637	8	influence	influence	NOUN
ajebi-4944	637	9	satisfaction	satisfaction	NOUN
ajebi-4944	637	10	through	through	ADP
ajebi-4944	637	11	emotional	emotional	ADJ
ajebi-4944	637	12	attachment	attachment	NOUN
ajebi-4944	637	13	.	.	PUNCT
ajebi-4944	638	1	journal	journal	NOUN
ajebi-4944	638	2	of	of	ADP
ajebi-4944	638	3	retailing	retailing	NOUN
ajebi-4944	638	4	,	,	PUNCT
ajebi-4944	638	5	96(3	96(3	NOUN
ajebi-4944	638	6	)	)	PUNCT
ajebi-4944	638	7	,	,	PUNCT
ajebi-4944	638	8	345–359	345–359	NUM
ajebi-4944	638	9	.	.	PUNCT
ajebi-4944	639	1	https://doi.org/10.1016/j	https://doi.org/10.1016/j	NOUN
ajebi-4944	639	2	.	.	PUNCT
ajebi-4944	639	3	jretai.2019.10.003	jretai.2019.10.003	PROPN
ajebi-4944	640	1	idinsight	idinsight	PROPN
ajebi-4944	640	2	.	.	PUNCT
ajebi-4944	641	1	(	(	PUNCT
ajebi-4944	641	2	2019	2019	NUM
ajebi-4944	641	3	,	,	PUNCT
ajebi-4944	641	4	april	april	PROPN
ajebi-4944	641	5	7	7	NUM
ajebi-4944	641	6	)	)	PUNCT
ajebi-4944	641	7	.	.	PUNCT
ajebi-4944	642	1	using	use	VERB
ajebi-4944	642	2	facebook	facebook	NOUN
ajebi-4944	642	3	to	to	PART
ajebi-4944	642	4	generate	generate	VERB
ajebi-4944	642	5	sampling	sampling	NOUN
ajebi-4944	642	6	frames	frame	NOUN
ajebi-4944	642	7	in	in	ADP
ajebi-4944	642	8	the	the	DET
ajebi-4944	642	9	philippines	philippine	NOUN
ajebi-4944	642	10	.	.	PUNCT
ajebi-4944	643	1	https://www.idinsight.org/	https://www.idinsight.org/	PROPN
ajebi-4944	643	2	article	article	PROPN
ajebi-4944	643	3	/	/	SYM
ajebi-4944	643	4	using	use	VERB
ajebi-4944	643	5	-	-	PUNCT
ajebi-4944	643	6	facebook	facebook	NOUN
ajebi-4944	643	7	-	-	PUNCT
ajebi-4944	643	8	to	to	ADP
ajebi-4944	643	9	-	-	PUNCT
ajebi-4944	643	10	generate	generate	VERB
ajebi-4944	643	11	-	-	PUNCT
ajebi-4944	643	12	sampling	sample	VERB
ajebi-4944	643	13	-	-	PUNCT
ajebi-4944	643	14	framesin	framesin	NOUN
ajebi-4944	643	15	-	-	PUNCT
ajebi-4944	643	16	the	the	DET
ajebi-4944	643	17	-	-	PUNCT
ajebi-4944	643	18	philippines/	philippines/	NUM
ajebi-4944	643	19	insighttrendsworld	insighttrendsworld	NOUN
ajebi-4944	643	20	.	.	PUNCT
ajebi-4944	644	1	(	(	PUNCT
ajebi-4944	644	2	2025	2025	NUM
ajebi-4944	644	3	,	,	PUNCT
ajebi-4944	644	4	march	march	PROPN
ajebi-4944	644	5	25	25	NUM
ajebi-4944	644	6	)	)	PUNCT
ajebi-4944	644	7	.	.	PUNCT
ajebi-4944	645	1	wellness	wellness	NOUN
ajebi-4944	645	2	:	:	PUNCT
ajebi-4944	646	1	health	health	PROPN
ajebi-4944	646	2	gamification	gamification	NOUN
ajebi-4944	646	3	trends	trend	NOUN
ajebi-4944	646	4	redefining	redefine	VERB
ajebi-4944	646	5	wellness	wellness	NOUN
ajebi-4944	646	6	in	in	ADP
ajebi-4944	646	7	2025	2025	NUM
ajebi-4944	646	8	.	.	PUNCT
ajebi-4944	647	1	https://	https://	PROPN
ajebi-4944	647	2	www.insighttrendsworld.com/post/wellness-healthgamification-trends-redefining-wellness-in-2025	www.insighttrendsworld.com/post/wellness-healthgamification-trends-redefining-wellness-in-2025	X
ajebi-4944	647	3	kanazawa	kanazawa	PROPN
ajebi-4944	647	4	,	,	PUNCT
ajebi-4944	647	5	m.	m.	NOUN
ajebi-4944	647	6	(	(	PUNCT
ajebi-4944	647	7	2022	2022	NUM
ajebi-4944	647	8	,	,	PUNCT
ajebi-4944	647	9	january	january	PROPN
ajebi-4944	647	10	23	23	NUM
ajebi-4944	647	11	)	)	PUNCT
ajebi-4944	647	12	.	.	PUNCT
ajebi-4944	648	1	108	108	NUM
ajebi-4944	648	2	gamification	gamification	NOUN
ajebi-4944	648	3	elements	element	NOUN
ajebi-4944	648	4	and	and	CCONJ
ajebi-4944	648	5	mechanics	mechanic	NOUN
ajebi-4944	648	6	.	.	PUNCT
ajebi-4944	649	1	mambo.io	mambo.io	X
ajebi-4944	649	2	.	.	PUNCT
ajebi-4944	650	1	https://mambo.io/blog/	https://mambo.io/blog/	PART
ajebi-4944	650	2	gamification	gamification	NOUN
ajebi-4944	650	3	-	-	PUNCT
ajebi-4944	650	4	elements	element	NOUN
ajebi-4944	650	5	-	-	PUNCT
ajebi-4944	650	6	and	and	CCONJ
ajebi-4944	650	7	-	-	PUNCT
ajebi-4944	650	8	mechanics	mechanic	NOUN
ajebi-4944	650	9	kedia	kedia	NOUN
ajebi-4944	650	10	,	,	PUNCT
ajebi-4944	650	11	a.	a.	NOUN
ajebi-4944	650	12	(	(	PUNCT
ajebi-4944	650	13	2025	2025	NUM
ajebi-4944	650	14	,	,	PUNCT
ajebi-4944	650	15	january	january	PROPN
ajebi-4944	650	16	10	10	NUM
ajebi-4944	650	17	)	)	PUNCT
ajebi-4944	650	18	.	.	PUNCT
ajebi-4944	651	1	spin	spin	VERB
ajebi-4944	651	2	the	the	DET
ajebi-4944	651	3	wheel	wheel	NOUN
ajebi-4944	651	4	gamification	gamification	NOUN
ajebi-4944	651	5	:	:	PUNCT
ajebi-4944	651	6	boosting	boost	VERB
ajebi-4944	651	7	engagement	engagement	NOUN
ajebi-4944	651	8	&	&	CCONJ
ajebi-4944	651	9	conversions	conversion	NOUN
ajebi-4944	651	10	.	.	PUNCT
ajebi-4944	652	1	plotline	plotline	NOUN
ajebi-4944	652	2	.	.	PUNCT
ajebi-4944	653	1	https://www	https://www	PROPN
ajebi-4944	653	2	.	.	PUNCT
ajebi-4944	654	1	plotline.so/blog/spin-the-wheel-gamification-mobile	plotline.so/blog/spin-the-wheel-gamification-mobile	PROPN
ajebi-4944	654	2	krath	krath	PROPN
ajebi-4944	654	3	,	,	PUNCT
ajebi-4944	654	4	j.	j.	PROPN
ajebi-4944	654	5	,	,	PUNCT
ajebi-4944	654	6	schürmann	schürmann	PROPN
ajebi-4944	654	7	,	,	PUNCT
ajebi-4944	654	8	l.	l.	PROPN
ajebi-4944	654	9	,	,	PUNCT
ajebi-4944	654	10	&	&	CCONJ
ajebi-4944	654	11	von	von	PROPN
ajebi-4944	654	12	korflesch	korflesch	PROPN
ajebi-4944	654	13	,	,	PUNCT
ajebi-4944	654	14	h.	h.	PROPN
ajebi-4944	654	15	f.	f.	PROPN
ajebi-4944	654	16	(	(	PUNCT
ajebi-4944	654	17	2021	2021	NUM
ajebi-4944	654	18	)	)	PUNCT
ajebi-4944	654	19	.	.	PUNCT
ajebi-4944	655	1	revealing	reveal	VERB
ajebi-4944	655	2	the	the	DET
ajebi-4944	655	3	theoretical	theoretical	ADJ
ajebi-4944	655	4	basis	basis	NOUN
ajebi-4944	655	5	of	of	ADP
ajebi-4944	655	6	gamification	gamification	NOUN
ajebi-4944	655	7	.	.	PUNCT
ajebi-4944	656	1	computers	computer	NOUN
ajebi-4944	656	2	in	in	ADP
ajebi-4944	656	3	human	human	ADJ
ajebi-4944	656	4	behavior	behavior	NOUN
ajebi-4944	656	5	,	,	PUNCT
ajebi-4944	656	6	125	125	NUM
ajebi-4944	656	7	,	,	PUNCT
ajebi-4944	656	8	106963	106963	NUM
ajebi-4944	656	9	.	.	PUNCT
ajebi-4944	657	1	https://doi	https://doi	X
ajebi-4944	657	2	.	.	PUNCT
ajebi-4944	657	3	org/10.1016	org/10.1016	PROPN
ajebi-4944	657	4	/	/	SYM
ajebi-4944	657	5	j.chb.2021.106963	j.chb.2021.106963	PROPN
ajebi-4944	657	6	liamzon	liamzon	PROPN
ajebi-4944	657	7	,	,	PUNCT
ajebi-4944	657	8	b.	b.	PROPN
ajebi-4944	657	9	j.	j.	PROPN
ajebi-4944	657	10	,	,	PUNCT
ajebi-4944	657	11	&	&	CCONJ
ajebi-4944	657	12	liamzon	liamzon	PROPN
ajebi-4944	657	13	,	,	PUNCT
ajebi-4944	657	14	b.	b.	PROPN
ajebi-4944	657	15	j.	j.	PROPN
ajebi-4944	657	16	(	(	PUNCT
ajebi-4944	657	17	2024	2024	NUM
ajebi-4944	657	18	,	,	PUNCT
ajebi-4944	657	19	august	august	PROPN
ajebi-4944	657	20	19	19	NUM
ajebi-4944	657	21	)	)	PUNCT
ajebi-4944	657	22	.	.	PUNCT
ajebi-4944	658	1	filipino	filipino	PROPN
ajebi-4944	658	2	gen	gen	PROPN
ajebi-4944	658	3	z	z	NOUN
ajebi-4944	658	4	:	:	PUNCT
ajebi-4944	658	5	what	what	PRON
ajebi-4944	658	6	are	be	AUX
ajebi-4944	658	7	their	their	PRON
ajebi-4944	658	8	purchasing	purchasing	NOUN
ajebi-4944	658	9	preferences	preference	NOUN
ajebi-4944	658	10	?	?	PUNCT
ajebi-4944	659	1	the	the	DET
ajebi-4944	659	2	business	business	NOUN
ajebi-4944	659	3	manual	manual	NOUN
ajebi-4944	659	4	.	.	PUNCT
ajebi-4944	660	1	https://thebusinessmanual-onemega.com/	https://thebusinessmanual-onemega.com/	ADJ
ajebi-4944	660	2	business-101	business-101	NOUN
ajebi-4944	660	3	/	/	SYM
ajebi-4944	660	4	filipino	filipino	PROPN
ajebi-4944	660	5	-	-	PUNCT
ajebi-4944	660	6	gen	gen	PROPN
ajebi-4944	660	7	-	-	ADJ
ajebi-4944	660	8	z	z	NOUN
ajebi-4944	660	9	-	-	PUNCT
ajebi-4944	660	10	insights	insight	NOUN
ajebi-4944	660	11	-	-	PUNCT
ajebi-4944	660	12	purchasingpreferences/	purchasingpreferences/	NUM
ajebi-4944	660	13	mathilde	mathilde	NOUN
ajebi-4944	660	14	,	,	PUNCT
ajebi-4944	660	15	m.	m.	NOUN
ajebi-4944	660	16	(	(	PUNCT
ajebi-4944	660	17	2023	2023	NUM
ajebi-4944	660	18	,	,	PUNCT
ajebi-4944	660	19	march	march	PROPN
ajebi-4944	660	20	31	31	NUM
ajebi-4944	660	21	)	)	PUNCT
ajebi-4944	660	22	.	.	PUNCT
ajebi-4944	661	1	starbucks	starbuck	NOUN
ajebi-4944	661	2	:	:	PUNCT
ajebi-4944	661	3	a	a	DET
ajebi-4944	661	4	successful	successful	ADJ
ajebi-4944	661	5	gamification	gamification	NOUN
ajebi-4944	661	6	case	case	NOUN
ajebi-4944	661	7	study	study	NOUN
ajebi-4944	661	8	.	.	PUNCT
ajebi-4944	662	1	loquiz	loquiz	NOUN
ajebi-4944	662	2	.	.	PUNCT
ajebi-4944	663	1	https://loquiz	https://loquiz	NOUN
ajebi-4944	663	2	.	.	PUNCT
ajebi-4944	663	3	com/2023/03/31	com/2023/03/31	X
ajebi-4944	663	4	/	/	SYM
ajebi-4944	663	5	starbucks	starbucks	PROPN
ajebi-4944	663	6	-	-	PUNCT
ajebi-4944	663	7	gamification/	gamification/	NUM
ajebi-4944	663	8	mcdowell	mcdowell	PROPN
ajebi-4944	663	9	,	,	PUNCT
ajebi-4944	663	10	m.	m.	NOUN
ajebi-4944	663	11	(	(	PUNCT
ajebi-4944	663	12	2023	2023	NUM
ajebi-4944	663	13	,	,	PUNCT
ajebi-4944	663	14	december	december	PROPN
ajebi-4944	663	15	12	12	NUM
ajebi-4944	663	16	)	)	PUNCT
ajebi-4944	663	17	.	.	PUNCT
ajebi-4944	664	1	‘	'	PUNCT
ajebi-4944	664	2	gamified	gamifie	VERB
ajebi-4944	664	3	’	'	PUNCT
ajebi-4944	664	4	virtual	virtual	ADJ
ajebi-4944	664	5	stores	store	NOUN
ajebi-4944	664	6	target	target	VERB
ajebi-4944	664	7	new	new	ADJ
ajebi-4944	664	8	generation	generation	NOUN
ajebi-4944	664	9	of	of	ADP
ajebi-4944	664	10	consumer	consumer	NOUN
ajebi-4944	664	11	.	.	PUNCT
ajebi-4944	665	1	vogue	vogue	NOUN
ajebi-4944	665	2	business	business	NOUN
ajebi-4944	665	3	.	.	PUNCT
ajebi-4944	666	1	https://www.voguebusiness.com/story/technology/	https://www.voguebusiness.com/story/technology/	PROPN
ajebi-4944	666	2	gamified	gamifie	VERB
ajebi-4944	666	3	-	-	PUNCT
ajebi-4944	666	4	virtual	virtual	ADJ
ajebi-4944	666	5	-	-	PUNCT
ajebi-4944	666	6	stores	store	NOUN
ajebi-4944	666	7	-	-	PUNCT
ajebi-4944	666	8	target	target	NOUN
ajebi-4944	666	9	-	-	PUNCT
ajebi-4944	666	10	new	new	ADJ
ajebi-4944	666	11	-	-	PUNCT
ajebi-4944	666	12	generation	generation	NOUN
ajebi-4944	666	13	-	-	PUNCT
ajebi-4944	666	14	ofconsumer	ofconsumer	NOUN
ajebi-4944	666	15	mioten	mioten	NOUN
ajebi-4944	666	16	,	,	PUNCT
ajebi-4944	666	17	e.	e.	PROPN
ajebi-4944	666	18	(	(	PUNCT
ajebi-4944	666	19	2024	2024	NUM
ajebi-4944	666	20	,	,	PUNCT
ajebi-4944	666	21	august	august	PROPN
ajebi-4944	666	22	11	11	NUM
ajebi-4944	666	23	)	)	PUNCT
ajebi-4944	666	24	.	.	PUNCT
ajebi-4944	667	1	filipino	filipino	PROPN
ajebi-4944	667	2	gen	gen	PROPN
ajebi-4944	667	3	zs	zs	AUX
ajebi-4944	667	4	prioritize	prioritize	VERB
ajebi-4944	667	5	self	self	NOUN
ajebi-4944	667	6	-	-	PUNCT
ajebi-4944	667	7	reward	reward	NOUN
ajebi-4944	667	8	when	when	SCONJ
ajebi-4944	667	9	shopping	shopping	NOUN
ajebi-4944	667	10	,	,	PUNCT
ajebi-4944	667	11	study	study	NOUN
ajebi-4944	667	12	finds	find	VERB
ajebi-4944	667	13	.	.	PUNCT
ajebi-4944	668	1	businessworld	businessworld	PROPN
ajebi-4944	668	2	.	.	PUNCT
ajebi-4944	669	1	https://www.bworldonline.com/	https://www.bworldonline.com/	PROPN
ajebi-4944	669	2	sparkup/2024/08/12/613197/	sparkup/2024/08/12/613197/	X
ajebi-4944	669	3	mss	mss	PROPN
ajebi-4944	669	4	media	media	PROPN
ajebi-4944	669	5	,	,	PUNCT
ajebi-4944	669	6	inc	inc	PROPN
ajebi-4944	669	7	.	.	PROPN
ajebi-4944	669	8	(	(	PUNCT
ajebi-4944	669	9	2023	2023	NUM
ajebi-4944	669	10	)	)	PUNCT
ajebi-4944	669	11	.	.	PUNCT
ajebi-4944	670	1	marketing	marketing	NOUN
ajebi-4944	670	2	to	to	ADP
ajebi-4944	670	3	generation	generation	NOUN
ajebi-4944	670	4	z	z	NOUN
ajebi-4944	670	5	:	:	PUNCT
ajebi-4944	670	6	gamification	gamification	NOUN
ajebi-4944	670	7	and	and	CCONJ
ajebi-4944	670	8	interactive	interactive	ADJ
ajebi-4944	670	9	content	content	NOUN
ajebi-4944	670	10	.	.	PUNCT
ajebi-4944	671	1	https://info	https://info	NOUN
ajebi-4944	671	2	.	.	PUNCT
ajebi-4944	671	3	mssmedia.com/blog/marketing-to-generation-zgamification-and-interactive-content	mssmedia.com/blog/marketing-to-generation-zgamification-and-interactive-content	ADP
ajebi-4944	671	4	pilke	pilke	PROPN
ajebi-4944	671	5	,	,	PUNCT
ajebi-4944	671	6	e.	e.	PROPN
ajebi-4944	671	7	(	(	PUNCT
ajebi-4944	671	8	2004	2004	NUM
ajebi-4944	671	9	)	)	PUNCT
ajebi-4944	671	10	.	.	PUNCT
ajebi-4944	672	1	flow	flow	NOUN
ajebi-4944	672	2	experiences	experience	NOUN
ajebi-4944	672	3	in	in	ADP
ajebi-4944	672	4	information	information	NOUN
ajebi-4944	672	5	technology	technology	NOUN
ajebi-4944	672	6	use	use	NOUN
ajebi-4944	672	7	.	.	PUNCT
ajebi-4944	673	1	international	international	ADJ
ajebi-4944	673	2	journal	journal	PROPN
ajebi-4944	673	3	of	of	ADP
ajebi-4944	673	4	human	human	ADJ
ajebi-4944	673	5	-	-	PUNCT
ajebi-4944	673	6	computer	computer	NOUN
ajebi-4944	673	7	studies	study	NOUN
ajebi-4944	673	8	,	,	PUNCT
ajebi-4944	673	9	61(3	61(3	NUM
ajebi-4944	673	10	)	)	PUNCT
ajebi-4944	673	11	,	,	PUNCT
ajebi-4944	673	12	347–357	347–357	NUM
ajebi-4944	673	13	.	.	PUNCT
ajebi-4944	674	1	https://doi.org/10.1016/j	https://doi.org/10.1016/j	NOUN
ajebi-4944	674	2	.	.	PUNCT
ajebi-4944	675	1	ijhcs.2004.01.004	ijhcs.2004.01.004	PRON
ajebi-4944	675	2	purple	purple	ADJ
ajebi-4944	675	3	bug	bug	NOUN
ajebi-4944	675	4	.	.	PUNCT
ajebi-4944	676	1	(	(	PUNCT
ajebi-4944	676	2	2024	2024	NUM
ajebi-4944	676	3	)	)	PUNCT
ajebi-4944	676	4	.	.	PUNCT
ajebi-4944	677	1	how	how	SCONJ
ajebi-4944	677	2	each	each	DET
ajebi-4944	677	3	generation	generation	NOUN
ajebi-4944	677	4	consumes	consume	VERB
ajebi-4944	677	5	digital	digital	ADJ
ajebi-4944	677	6	content	content	NOUN
ajebi-4944	677	7	in	in	ADP
ajebi-4944	677	8	the	the	DET
ajebi-4944	677	9	philippines	philippine	NOUN
ajebi-4944	677	10	in	in	ADP
ajebi-4944	677	11	2024	2024	NUM
ajebi-4944	677	12	.	.	PUNCT
ajebi-4944	678	1	purplebug	purplebug	NOUN
ajebi-4944	678	2	.	.	PUNCT
ajebi-4944	679	1	https://	https://	PROPN
ajebi-4944	679	2	purplebug.net/blogs/digital-marketing/know-youraudience-this-is-how-each-generation-consumesdigital-content-in-the-philippines-in-2024	purplebug.net/blogs/digital-marketing/know-youraudience-this-is-how-each-generation-consumesdigital-content-in-the-philippines-in-2024	PROPN
ajebi-4944	679	3	putri	putri	NOUN
ajebi-4944	679	4	,	,	PUNCT
ajebi-4944	679	5	a.	a.	PROPN
ajebi-4944	679	6	,	,	PUNCT
ajebi-4944	679	7	&	&	CCONJ
ajebi-4944	679	8	rinova	rinova	PROPN
ajebi-4944	679	9	,	,	PUNCT
ajebi-4944	679	10	d.	d.	PROPN
ajebi-4944	679	11	(	(	PUNCT
ajebi-4944	679	12	2024	2024	NUM
ajebi-4944	679	13	,	,	PUNCT
ajebi-4944	679	14	march	march	PROPN
ajebi-4944	679	15	5	5	NUM
ajebi-4944	679	16	)	)	PUNCT
ajebi-4944	679	17	.	.	PUNCT
ajebi-4944	680	1	the	the	DET
ajebi-4944	680	2	effect	effect	NOUN
ajebi-4944	680	3	of	of	ADP
ajebi-4944	680	4	shopee	shopee	NOUN
ajebi-4944	680	5	cocoki	cocoki	NOUN
ajebi-4944	680	6	gamification	gamification	NOUN
ajebi-4944	680	7	on	on	ADP
ajebi-4944	680	8	customer	customer	NOUN
ajebi-4944	680	9	engagement	engagement	NOUN
ajebi-4944	680	10	and	and	CCONJ
ajebi-4944	680	11	loyalty	loyalty	NOUN
ajebi-4944	680	12	.	.	PUNCT
ajebi-4944	681	1	https://e-journal.citakonsultindo.or.id/index.php/	https://e-journal.citakonsultindo.or.id/index.php/	PROPN
ajebi-4944	681	2	ijebir	ijebir	PROPN
ajebi-4944	681	3	/	/	SYM
ajebi-4944	681	4	article	article	NOUN
ajebi-4944	681	5	/	/	SYM
ajebi-4944	681	6	view/770	view/770	PROPN
ajebi-4944	681	7	santos	santo	NOUN
ajebi-4944	681	8	,	,	PUNCT
ajebi-4944	681	9	p.	p.	NOUN
ajebi-4944	681	10	m.	m.	NOUN
ajebi-4944	681	11	,	,	PUNCT
ajebi-4944	681	12	dias	dias	PROPN
ajebi-4944	681	13	,	,	PUNCT
ajebi-4944	681	14	j.	j.	PROPN
ajebi-4944	681	15	m.	m.	PROPN
ajebi-4944	681	16	,	,	PUNCT
ajebi-4944	681	17	&	&	CCONJ
ajebi-4944	681	18	bairrada	bairrada	PROPN
ajebi-4944	681	19	,	,	PUNCT
ajebi-4944	681	20	c.	c.	PROPN
ajebi-4944	681	21	m.	m.	NOUN
ajebi-4944	681	22	(	(	PUNCT
ajebi-4944	681	23	2024	2024	NUM
ajebi-4944	681	24	)	)	PUNCT
ajebi-4944	681	25	.	.	PUNCT
ajebi-4944	682	1	gamification	gamification	NOUN
ajebi-4944	682	2	in	in	ADP
ajebi-4944	682	3	marketing	marketing	NOUN
ajebi-4944	682	4	:	:	PUNCT
ajebi-4944	682	5	bibliometric	bibliometric	ADJ
ajebi-4944	682	6	and	and	CCONJ
ajebi-4944	682	7	theoretical	theoretical	ADJ
ajebi-4944	682	8	review	review	NOUN
ajebi-4944	682	9	.	.	PUNCT
ajebi-4944	683	1	heliyon	heliyon	NOUN
ajebi-4944	683	2	,	,	PUNCT
ajebi-4944	683	3	10(11	10(11	NUM
ajebi-4944	683	4	)	)	PUNCT
ajebi-4944	683	5	,	,	PUNCT
ajebi-4944	683	6	e32047	e32047	PROPN
ajebi-4944	683	7	.	.	PUNCT
ajebi-4944	684	1	https://	https://	PROPN
ajebi-4944	684	2	doi.org/10.1016/j.heliyon.2024.e32047	doi.org/10.1016/j.heliyon.2024.e32047	PROPN
ajebi-4944	684	3	steele	steele	PROPN
ajebi-4944	684	4	,	,	PUNCT
ajebi-4944	684	5	a.	a.	PROPN
ajebi-4944	684	6	(	(	PUNCT
ajebi-4944	684	7	2023	2023	NUM
ajebi-4944	684	8	,	,	PUNCT
ajebi-4944	684	9	june	june	PROPN
ajebi-4944	684	10	2	2	NUM
ajebi-4944	684	11	)	)	PUNCT
ajebi-4944	684	12	.	.	PUNCT
ajebi-4944	685	1	how	how	SCONJ
ajebi-4944	685	2	does	do	AUX
ajebi-4944	685	3	nike	nike	PROPN
ajebi-4944	685	4	use	use	VERB
ajebi-4944	685	5	gamification	gamification	NOUN
ajebi-4944	685	6	?	?	PUNCT
ajebi-4944	686	1	outfield	outfield	PROPN
ajebi-4944	686	2	.	.	PUNCT
ajebi-4944	687	1	https://gamify.outfieldapp.com/	https://gamify.outfieldapp.com/	NOUN
ajebi-4944	687	2	gamification	gamification	NOUN
ajebi-4944	687	3	/	/	SYM
ajebi-4944	687	4	business	business	NOUN
ajebi-4944	687	5	/	/	SYM
ajebi-4944	687	6	sales	sale	NOUN
ajebi-4944	687	7	/	/	SYM
ajebi-4944	687	8	learning	learning	NOUN
ajebi-4944	687	9	/	/	SYM
ajebi-4944	687	10	how	how	SCONJ
ajebi-4944	687	11	-	-	PUNCT
ajebi-4944	687	12	doesnike	doesnike	ADP
ajebi-4944	687	13	-	-	PUNCT
ajebi-4944	687	14	use	use	NOUN
ajebi-4944	687	15	-	-	PUNCT
ajebi-4944	687	16	gamification	gamification	NOUN
ajebi-4944	687	17	thim	thim	PROPN
ajebi-4944	687	18	.	.	PUNCT
ajebi-4944	688	1	(	(	PUNCT
ajebi-4944	688	2	2025	2025	NUM
ajebi-4944	688	3	,	,	PUNCT
ajebi-4944	688	4	april	april	PROPN
ajebi-4944	688	5	25	25	NUM
ajebi-4944	688	6	)	)	PUNCT
ajebi-4944	688	7	.	.	PUNCT
ajebi-4944	689	1	the	the	DET
ajebi-4944	689	2	gen	gen	PROPN
ajebi-4944	689	3	z	z	PROPN
ajebi-4944	689	4	entrepreneur	entrepreneur	NOUN
ajebi-4944	689	5	’s	’s	PART
ajebi-4944	689	6	guide	guide	NOUN
ajebi-4944	689	7	to	to	ADP
ajebi-4944	689	8	dominating	dominate	VERB
ajebi-4944	689	9	the	the	DET
ajebi-4944	689	10	philippine	philippine	ADJ
ajebi-4944	689	11	market	market	NOUN
ajebi-4944	689	12	.	.	PUNCT
ajebi-4944	690	1	richest	rich	ADJ
ajebi-4944	690	2	philippines	philippine	NOUN
ajebi-4944	690	3	.	.	PUNCT
ajebi-4944	691	1	https://richestph.com/the-gen-z-entrepreneursguide-to-dominating-the-philippine-market/	https://richestph.com/the-gen-z-entrepreneursguide-to-dominating-the-philippine-market/	ADP
ajebi-4944	691	2	tobon	tobon	PROPN
ajebi-4944	691	3	,	,	PUNCT
ajebi-4944	691	4	s.	s.	PROPN
ajebi-4944	691	5	,	,	PUNCT
ajebi-4944	691	6	ruiz	ruiz	NOUN
ajebi-4944	691	7	-	-	PUNCT
ajebi-4944	691	8	alba	alba	PROPN
ajebi-4944	691	9	,	,	PUNCT
ajebi-4944	691	10	j.	j.	PROPN
ajebi-4944	691	11	l.	l.	PROPN
ajebi-4944	691	12	,	,	PUNCT
ajebi-4944	691	13	&	&	CCONJ
ajebi-4944	691	14	garcía	garcía	ADJ
ajebi-4944	691	15	-	-	PUNCT
ajebi-4944	691	16	madariaga	madariaga	NOUN
ajebi-4944	691	17	,	,	PUNCT
ajebi-4944	691	18	j.	j.	PROPN
ajebi-4944	691	19	(	(	PUNCT
ajebi-4944	691	20	2019	2019	NUM
ajebi-4944	691	21	)	)	PUNCT
ajebi-4944	691	22	.	.	PUNCT
ajebi-4944	692	1	gamification	gamification	NOUN
ajebi-4944	692	2	and	and	CCONJ
ajebi-4944	692	3	online	online	ADJ
ajebi-4944	692	4	consumer	consumer	NOUN
ajebi-4944	692	5	decisions	decision	NOUN
ajebi-4944	692	6	.	.	PUNCT
ajebi-4944	693	1	decision	decision	NOUN
ajebi-4944	693	2	support	support	NOUN
ajebi-4944	693	3	systems	system	NOUN
ajebi-4944	693	4	,	,	PUNCT
ajebi-4944	693	5	128	128	NUM
ajebi-4944	693	6	,	,	PUNCT
ajebi-4944	693	7	113167	113167	NUM
ajebi-4944	693	8	.	.	PUNCT
ajebi-4944	694	1	https://doi	https://doi	X
ajebi-4944	694	2	.	.	PUNCT
ajebi-4944	695	1	org/10.1016	org/10.1016	PROPN
ajebi-4944	695	2	/	/	SYM
ajebi-4944	695	3	j.dss.2019.113167	j.dss.2019.113167	PROPN
ajebi-4944	695	4	tran	tran	PROPN
ajebi-4944	695	5	,	,	PUNCT
ajebi-4944	695	6	p.	p.	NOUN
ajebi-4944	695	7	(	(	PUNCT
ajebi-4944	695	8	2024	2024	NUM
ajebi-4944	695	9	,	,	PUNCT
ajebi-4944	695	10	february	february	PROPN
ajebi-4944	695	11	27	27	NUM
ajebi-4944	695	12	)	)	PUNCT
ajebi-4944	695	13	.	.	PUNCT
ajebi-4944	696	1	ecommerce	ecommerce	NOUN
ajebi-4944	696	2	in	in	ADP
ajebi-4944	696	3	philippines	philippine	NOUN
ajebi-4944	696	4	:	:	PUNCT
ajebi-4944	696	5	key	key	ADJ
ajebi-4944	696	6	players	player	NOUN
ajebi-4944	696	7	,	,	PUNCT
ajebi-4944	696	8	trends	trend	NOUN
ajebi-4944	696	9	&	&	CCONJ
ajebi-4944	696	10	growth	growth	NOUN
ajebi-4944	696	11	2024	2024	NUM
ajebi-4944	696	12	.	.	PUNCT
ajebi-4944	697	1	kvy	kvy	PROPN
ajebi-4944	697	2	technology	technology	PROPN
ajebi-4944	697	3	.	.	PUNCT
ajebi-4944	698	1	https://kvytechnology.com/blog/ecommerce/	https://kvytechnology.com/blog/ecommerce/	VERB
ajebi-4944	698	2	ecommerce	ecommerce	NOUN
ajebi-4944	698	3	-	-	PUNCT
ajebi-4944	698	4	in	in	ADP
ajebi-4944	698	5	-	-	PUNCT
ajebi-4944	698	6	philippines/	philippines/	NUM
ajebi-4944	698	7	wu	wu	PROPN
ajebi-4944	698	8	,	,	PUNCT
ajebi-4944	698	9	c.	c.	PROPN
ajebi-4944	698	10	,	,	PUNCT
ajebi-4944	698	11	chao	chao	PROPN
ajebi-4944	698	12	,	,	PUNCT
ajebi-4944	698	13	y.	y.	PROPN
ajebi-4944	698	14	,	,	PUNCT
ajebi-4944	698	15	xiong	xiong	PROPN
ajebi-4944	698	16	,	,	PUNCT
ajebi-4944	698	17	j.	j.	PROPN
ajebi-4944	698	18	,	,	PUNCT
ajebi-4944	698	19	&	&	CCONJ
ajebi-4944	698	20	luh	luh	PROPN
ajebi-4944	698	21	,	,	PUNCT
ajebi-4944	698	22	d.	d.	PROPN
ajebi-4944	698	23	(	(	PUNCT
ajebi-4944	698	24	2022	2022	NUM
ajebi-4944	698	25	)	)	PUNCT
ajebi-4944	698	26	.	.	PUNCT
ajebi-4944	699	1	gamification	gamification	NOUN
ajebi-4944	699	2	of	of	ADP
ajebi-4944	699	3	culture	culture	NOUN
ajebi-4944	699	4	:	:	PUNCT
ajebi-4944	699	5	a	a	DET
ajebi-4944	699	6	strategy	strategy	NOUN
ajebi-4944	699	7	for	for	ADP
ajebi-4944	699	8	cultural	cultural	ADJ
ajebi-4944	699	9	preservation	preservation	NOUN
ajebi-4944	699	10	and	and	CCONJ
ajebi-4944	699	11	sustainable	sustainable	ADJ
ajebi-4944	699	12	development	development	NOUN
ajebi-4944	699	13	.	.	PUNCT
ajebi-4944	700	1	sustainability	sustainability	NOUN
ajebi-4944	700	2	,	,	PUNCT
ajebi-4944	700	3	15(1	15(1	NUM
ajebi-4944	700	4	)	)	PUNCT
ajebi-4944	700	5	,	,	PUNCT
ajebi-4944	700	6	650	650	NUM
ajebi-4944	700	7	.	.	PUNCT
ajebi-4944	701	1	https://doi.org/10.3390/su15010650	https://doi.org/10.3390/su15010650	NOUN
ajebi-4944	701	2	xi	xi	PROPN
ajebi-4944	701	3	,	,	PUNCT
ajebi-4944	701	4	n.	n.	NOUN
ajebi-4944	701	5	,	,	PUNCT
ajebi-4944	701	6	&	&	CCONJ
ajebi-4944	701	7	hamari	hamari	X
ajebi-4944	701	8	,	,	PUNCT
ajebi-4944	701	9	j.	j.	PROPN
ajebi-4944	701	10	(	(	PUNCT
ajebi-4944	701	11	2020	2020	NUM
ajebi-4944	701	12	)	)	PUNCT
ajebi-4944	701	13	.	.	PUNCT
ajebi-4944	702	1	does	do	AUX
ajebi-4944	702	2	gamification	gamification	NOUN
ajebi-4944	702	3	affect	affect	VERB
ajebi-4944	702	4	brand	brand	NOUN
ajebi-4944	702	5	engagement	engagement	NOUN
ajebi-4944	702	6	and	and	CCONJ
ajebi-4944	702	7	equity	equity	NOUN
ajebi-4944	702	8	?	?	PUNCT
ajebi-4944	703	1	journal	journal	PROPN
ajebi-4944	703	2	of	of	ADP
ajebi-4944	703	3	business	business	NOUN
ajebi-4944	703	4	research	research	NOUN
ajebi-4944	703	5	,	,	PUNCT
ajebi-4944	703	6	109	109	NUM
ajebi-4944	703	7	,	,	PUNCT
ajebi-4944	703	8	449–460	449–460	NUM
ajebi-4944	703	9	.	.	PUNCT
ajebi-4944	704	1	https://doi.org/10.1016/j	https://doi.org/10.1016/j	NOUN
ajebi-4944	704	2	.	.	PUNCT
ajebi-4944	705	1	jbusres.2019.11.058	jbusres.2019.11.058	PUNCT