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American Journal of  Financial 
Technology and Innovation (AJFTI)

Research on the Path of  Enterprise Economic Innovation and Development under the 
Background of  Digital Economy

Changxia Mu1,2*, Fuqiang Guo1, Polonik Irina Stepanovna1

Volume 3 Issue 1, Year 2025
ISSN: 2996-0975 (Online)

DOI: https://doi.org/10.54536/ajfti.v3i1.3994
https://journals.e-palli.com/home/index.php/ajfti

Article Information ABSTRACT

Received: November 04, 2024

Accepted: December 09, 2024

Published: February 03, 2025

The development of  the digital economy is in full swing, becoming the backbone of  
promoting economic development, which brings severe challenges to enterprises but also 
brings new opportunities for development. Under this background this paper introduces 
the digital economy under the background of  the achievements of  industrial economies, 
such as by strengthening the development of  enterprise economy in the development of  
innovation path and make digital economy enterprise economy under the background 
of  digital organization, and through the relevant research found that enterprise economy 
is facing development difficulties, so this paper discusses the digital economy under the 
background of  realistic problems, such as the lack of  standardization enterprise economy, 
enterprise economy lack of  digital transformation concept, digital talent, enterprise economic 
management mode lag and management supervision mechanism. Finally, according to the 
research on how to develop the innovative development path of  enterprise economy under 
the background of  the digital economy, the relevant countermeasures and suggestions 
for the innovative development of  enterprise economy under the background of  digital 
economy are put forward. For example, strengthening innovative paths for the development 
of  key core technologies in enterprise economy and constructing digital organizational 
forms for enterprise economy in the context of  digital economy, hoping to provide effective 
suggestions for the transformation of  enterprise economy to digital economy and the 
realization of  innovative development.

Keywords
Digital Economy, Enterprise 
Economy, Innovation and 
Development

INTRODUCTION
The intervention of  digital economy brings peoples 
cognition of  enterprise management to a new height. 
Under this opportunity, many enterprises begin to 
take measures one after another to realize the digital 
transformation of  enterprise management. Among them, 
the relationship between enterprises and enterprises and 
the relationship between enterprises and users are the 
two key levels of  the digital transformation of  modern 
enterprises. Based on this change, the operation and 
management of  modern enterprises has gradually entered 
a new stage of  development. According to the Measures 
for Statistical Classification of  Large, Small and Medium 
Enterprises issued by the National Bureau of  Statistics 
in 2017, the classification is mainly based on the number 

of  employees and sales of  employees: large industrial 
enterprises usually have 1000 or more employees with an 
annual sales of  at least 400 million yuan; sales and small 
industrial enterprises are characterized by no more than 
300 employees and sales of  no more than 20000 yuan 
(Cao Baichuan, 2023) See Figure 1 Classification method 
for large, small and medium-sized enterprises. Therefore, 
this paper will pay attention to the challenges and coping 
strategies faced by the enterprise economy in the era of  
digital economy, and discuss how to make better use 
of  digital technology to optimize resource allocation, 
improve production efficiency and innovation ability, so 
as to promote the development of  industrial economy to 
the direction of  higher quality, more efficient and more 
sustainable.

1 Belarusian National Technical University, Minsk, 220013, Belarus
2 Tianfu College of  SWUFE, Chengdu, 610052, China
* Corresponding author’s e-mail: muchangxiamm@163.com

Figure 1: Classification method of large, small and medium-sized enterprises



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Am. J. Financ. Technol. Innov. 3(1) 7-13, 2025

LITERATURE REVIEW
Related Theoretical Research and Analysis of  
Digital Economy and Enterprise Economy
Nowadays, the wave of  information revolution is 
sweeping the world, the digital economy is booming, and 
the way of  production and life is undergoing profound 
changes. In the enterprise economy, digital economy, 
as a major outlet in the new era, has attracted a lot of  
attention. However, the development of  digital economy 
in the enterprise economy is still relatively simple, so this 
leads to a series of  problems in the current enterprise 
economy. How to use the power of  digital economy to 
make the development of  enterprise economy reach 
another height will be the main goal of  enterprise 
economic development in the future. In this regard, this 
paper will make relevant theoretical research on digital 
economy and enterprise economy through literature 
analysis method, case analysis method and comparative 
demonstration method.

Research Status of  Digital Economy at Home and 
Abroad
Data from the Research Report on the Development of  

digital economy has further achieved reasonable growth 
in volume. In 2022, the scale of  digital economy reached 
50.2 trillion yuan, with a year-on-year nominal growth 
of  10.3%, which has been significantly higher than the 
nominal GDP growth rate of  the same period for 11 
consecutive years. The proportion of  digital economy in 
GDP is equivalent to the proportion of  the secondary 
industry in the national economy, reaching 41.5%. At 
the same time, in keeping with the trend of  global trade, 
China actively carries out foreign investment activities and 
participates in international market competition (Chen 
chen, 2023). Overseas investment enterprises join and 
constantly seek ways of  value growth to seek long-term 
sustainable development. Figure 2 shows the flow of  
foreign direct investment in China over the years. Due to the 
low level of  science and technology in the early stage, the 
productivity of  enterprises is low, and there is no obvious 
competitive advantage compared with similar foreign 
enterprises. However, there are still many enterprises 
carrying out transnational investment, hoping to learn 
and accumulate foreign advanced production technology 
through overseas direct investment, and enhance their own 
value and enhance their international competitiveness.

Figure 2: Chinas foreign direct investment

At present, the United States, Japan, Germany and other 
countries are vigorously developing the digital economy. 
In 2020, the US digital economy will dominate the 
national economy, both in terms of  scale and proportion. 
As a digital economy first countries, the us government 
attaches great importance to the innovation of  digital 
technology research and development, continuous 
investment in artificial intelligence, chip, semiconductor 
and other scientific research activities, actively launch 
digital chip ERI plan, JUMP plan, etc., from the Internet 
of  things, cloud technology and other new areas of  
network threat, efforts to digital infrastructure, quantum 
information science and technology of  international 
strategic cooperation, with the UK, Japan, Poland and 
other countries have signed a cooperation agreement. 
In 2021, the Information Technology and Innovation 
Foundation (ITIF) released a report, showing that the 

United States pays attention to the construction of  the 
digital system, attaches importance to the development 
of  the digital economy, constantly deploys national 
strategies, and dominates the layout of  key areas of  
the digital economy. The Japanese government put 
forward the concept of  “Society 5.0”, which aims to 
rely on scientific and technological innovation to boost 
social change, and use technology to solve the social 
problems caused by aging. Since 2020, Germany has been 
accelerating the discussion of  “digital” issues. In May 
2020, Chancellor Angela Merkel stressed the importance 
of  digital sovereignty and reducing the degree of  digital 
dependence on foreign countries (Yueshu, 2022). In 
January 2021, Germany released the Federal Government 
Data so that the value of  data can effectively respond 
to the epidemic and stabilize economic growth. In 
February 2021, Germany and France jointly formulated 



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Am. J. Financ. Technol. Innov. 3(1) 7-13, 2025

a new European industrial strategy, stressing the need 
to strengthen industrial and digital sovereignty. In 
order to further promote the industrial innovation and 
development of  Germany, Germany has continuously 
strengthened the policy layout of  digital economy, 
promoted the digital transformation of  manufacturing 
industry, and laid the foundation for building a high-end 
manufacturing power

Research Status of  Enterprise Economy at Home 
and Abroad
The development of  enterprise economy in China began 
very early. In 2007, enterprises in our provinces appeared 
obvious industrialization, especially the industrial scale 
of  the six central provinces, far higher than the degree 
of  industrialization of  other provinces, as high as 18.5%. 
The overall industrial structure of  Chinese enterprises 
is biased to heavy and chemical industries, especially in 
energy, steel and chemical industry. With electric power 
and steel as the pillar industries, and most of  the resource-
based industries, the overall framework of  Chinas 

industrial enterprises has been formed. The development 
of  large and medium-sized industrial enterprises cannot 
be separated from financial support. Statistics show 
that from 1999 to 2013, the investment in research and 
experimental development of  these enterprises showed 
a steady growth trend. During this period, the capital 
expenditure increased from 249.9 billion yuan in 1999 to 
674.4065 billion yuan in 2013, an increase of  649.4165 
billion yuan, an annual growth rate of  about 26.72%; 
compared with 2012, the R & D expenditure in 2013 
increased by 12.55%. For example, among the six central 
provinces, Shanxi Province spent 15.16 billion yuan on 
industrialization in 2008, which is far from the first Henan 
province, and is located in the middle of  the six central 
provinces. According to the survey data, the proportion 
of  scientific research activities of  large and medium-sized 
industrial enterprises in Shanxi Province is relatively high, 
which is higher than 1.57% of  the national average level, 
and shows a trend of  increasing year by year (Jianjun & 
Dan, 2022). Figure 3 Capital growth of  industrial chart
In the evaluation of  enterprise economic performance 

Figure 3: 1998 Capital growth trend of industrial enterprises in 2014

in foreign countries, Germany pays special attention 
to the use of  enterprise solvency indicators to evaluate 
enterprise benefits. They believe that the level of  debt 
repayment ability not only shows the ability of  economic 
and financial management of  enterprises, but also directly 
reflects the economic and financial situation of  enterprises 
and the ability of  the enterprises to operate. Maintaining 
the solvency is more important than making profits. The 
eight main indicators to evaluate the economic benefits 
of  enterprises in Germany include self-owned capital 
ratio, liability ratio, self-owned asset compensation rate 
of  fixed assets, long-term capital compensation rate of  
fixed assets, cash ratio, quick ratio, current ratio and debt 
turnover period (borrowed capital / year total cash flow). 
Each of  these eight indicators is related to solvency, and 
the latter six directly measure either long-term or short-
term solvency.

Exploration on the Innovation Path of  Digital 
Economy and Enterprise Economy
The development of  the digital economy highlights, 
accelerates the transformation of  factors, acceleration 
of  basic reconstruction, optimization and upgrading 
of  driving forces, and integrates innovation and quality, 
boosting high-quality development with a new attitude. 
As a new economic form with data resources as the 
key element, digital economy has promoted the new 
vitality of  the world economy in the world trend of  
digital sharing. As the international community becomes 
increasingly connected in cyberspace, countries economic 
development opportunities and growth depend on the 
digital world. The digital development of  enterprise 
economy has broad prospects and great potential, and 
also faces many practical challenges, such as the lack of  
enterprise digital infrastructure, the lagging development 



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of  enterprise management system, the immature 
processing of  enterprise data elements, and the lack 
of  enterprise digital technical talents. Therefore, it is 
particularly important to explore the innovation path 
of  accelerating the integration of  digital economy and 
enterprise economy.

MATERIALS AND METHODS
The Impact of  the Advent of  the Digital Economy 
Era on the Enterprise Economy

The author analyzes the TIMG index from the four 
dimensions of  digital technology (Technology), digital 
infrastructure (Infrastructure), digital market (Market) 
and digital governance (Governance) (Guobao, 2021). 
As shown in Table 1, The index system of  the TIMG 
Index. It is concluded that enterprise economy is an 
important link to promote the continuous development 
and progress of  social economy, and digital economy 
is an important link to promote the development and 
upgrading of  enterprise economy.

Table 1: Index system of the TIMG Index
Level 1 
indicators

Weight Secondary indicators Weight Level 3 indicators

Digital 
technique
Technology

25% R & D output 1/3 Digital patent scale
Number of papers published papers in 
mathematics and computers

Human capital 1/3 Enrollment rate in higher education
National digital literacy

Innovation level 1/3 Innovation activity
Level of industry-university-research cooperation

Digital 
infrastructure 
Infrastructure

25% Pueblance 1/3 Active fixed broadband users
Active mobile broadband users
Mobile phone subscriptions

Convenience 1/3 International Internet bandwidth per capita
Mobile rates
Mobile phone price

Safety 1/3 Network security index
Digital market 
Market

25% Demand side 1/3 Digital consumer scale
Mobile social media penetration rate

The supply side 1/3 Number of digital enterprises
Digital enterprises get the financing scale

International market 1/3 Export scale of digital services
Digital 
governance
Governance

25% Digital government 1/3 E-government index
Economic and social 
environment

1/3 Business Environment Index
Degree of intellectual property rights protection

Political and legal 
environment

1/3 Digital-related legal regulation construction
The ICT Regulatory Tracking Index
Government support

The Specific Impact of  the Digital Economy on the 
Enterprise Economy
With the advent of  the digital economy era, the social 
labor force is rapidly shifting to economy and society. 
China is a big agricultural country. Among all the types 
of  social division of  labor in China, the primary industry 
is agriculture, the secondary industry is the traditional 
manufacturing industry, and the tertiary industry is the 
service industry. However, with the continuous reform 
and development of  economic society, Chinese economic 
and social division of  labor also slowly shows the trend of  
“great differentiation” and “great reorganization”. Based 
on the needs of  social development, some agricultural 

and industrial producers turn to the tertiary industry; 
from the detail level, the rise of  emerging industries such 
as electronics, information, biology, new materials, new 
energy and ocean makes Chinese enterprises in the digital 
economy era more dynamic. These emerging industries 
have become the pioneers of  leading the era trend of  
economic development.
The digital economy under the background of  enterprise 
economy gradually present open characteristics, based 
on big data, artificial intelligence technology innovation 
enterprise management mode and management idea, on 
the one hand can effectively ensure that enterprise internal 
management to strengthen information sharing, through 



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Am. J. Financ. Technol. Innov. 3(1) 7-13, 2025

digital technology to ensure different levels across time 
and space, and to ensure that the flow of  communication 
departments, reduce information barriers, provide more 
power for enterprise management. On the other hand, the 
internal enterprise can use digital technology to exchange 
information with the external company and timely 
understand customer needs, so as to improve customer 
viscosity and enhance customers trust in the enterprise. 
With the help of  digital technology to understand the 
needs of  different customers, enterprises can also predict 
the market development dynamics based on customer 
needs, and strengthen product design and targeted 
marketing, so as to ensure continuous innovation and 
optimization in decision-making, sales and personalized 
service in the process of  enterprise management, so as to 
provide consumers with better consumption experience. 
With the advent of  the era of  digital economy, the 
management process and management mode of  
enterprises have gradually changed. Strengthening the 
effective application of  digital technology can not only 
realize the innovation and development of  enterprises, 
but also enable the enterprises to maintain the continuous 
construction of  characteristic brands on the basis of  
enhancing the core competitiveness.

Challenges Faced by Enterprise Economy under the 
Impact of  Digital Economy
With the rapid development of  digital economy, its 
influence on the economic development of  enterprises is 
increasingly significant, thus providing new opportunities 
for the high-quality development of  enterprise economy. 
It is of  great theoretical and practical significance to 
study how digital economy promotes the endogenous 
driving force and high-quality development of  enterprise 
economy. Through the analysis of  Table 2 of  the 
internalization analysis framework of  the digital economy 
era, (Xiangxiang, 2019) In the context of  digital economy, 
the impact challenges facing the enterprise economy are 
mainly reflected in the following aspects:
First，The enterprise economy lacks the standardization. 
At present, Chinas digital economy is gradually 
developing, it is necessary to pay attention to the 
economic management of  enterprises, which has 

a certain impact on the development of  enterprise 
economy and operation quality, and is also very critical 
to improve the core competitiveness of  enterprises. The 
continuous development of  digital economy has brought 
opportunities and challenges to enterprises. Therefore, 
only by constantly paying attention to economic 
management, can enterprises ensure that they can operate 
efficiently and achieve stable development.
Second，Enterprise economy lacks the concept of  digital 
transformation and digital talents. Through the analysis 
of  the current digital transformation of  some small and 
medium-sized enterprises, we can know that some small 
and medium-sized enterprises in China are still exploring 
in the digital transformation, and some other enterprises 
are in the specific implementation stage. Among them, 
many small and medium-sized enterprises do not have 
high enthusiasm for digital transformation and lack the 
concept of  digital transformation. Digital talent is also 
a key element of  the economic transformation and 
development of  enterprises. At present, the supply of  
digital talents is in short supply, and the competition of  
enterprises for digital talents is gradually intensifying. 
Small and medium-sized enterprises have low innovation 
level, small scale, lack of  competitive advantages, which 
makes the enterprise talent recruitment and talent 
cultivation face bottlenecks.
Third，The economic management mode in the 
enterprise has a lag and the management and supervision 
mechanism needs to be improved. The enterprise 
economic management mode is too traditional, which 
affects the improvement of  the core competitiveness 
of  enterprises. Enterprise supervision and management 
mechanism is also an important enterprise development, 
the improvement of  enterprise management supervision 
mechanism for management has a critical role, but the 
enterprise management mechanism is not perfect, there 
are many problems, the discovery of  the future and 
realize the effective supervision of  management work 
affected, and the enterprise did not timely give solutions, 
enterprise management implementation more difficult, 
lead to enterprises in the development operation without 
reliable management reference.

Table 2: Internal analysis framework in the digital economy era
Internalization 
analysis

Conceptualization 
dimension

Interaction New classification and new roles Apply

The ability of  local 
organizations based on 
transaction characteristics

Strong ability and complete 
system: “DC”

Enter the mode of  
the selection

Strong ability and incomplete 
system: “test field”

Institutional system of  the 
host country

Weak ability and complete 
system: "practice platform"

Pathway of  
knowledge transfer

Weak ability and incomplete 
system: “Oviating factory”



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Am. J. Financ. Technol. Innov. 3(1) 7-13, 2025

How to Innovate and Develop the Enterprise 
Economy under the Background of  Digital Economy
First of  all, improve the external environment of  
technological innovation to provide a guarantee for 
technological innovation. The cooperation between 
the government and various financial institutions and 
jointly participating in the technological innovation 
of  enterprises is an important way to promote the 
technological innovation of  major enterprises. The 
cooperation between the government and financial 
institutions can not only effectively solve the problems 
related between science and technology education and 
economic development, but also lay a good foundation 
for industrial technology innovation. Secondly, to enhance 
the advanced level of  production equipment, improve 
the internal environment of  enterprises. Each region 
should continuously increase the number of  enterprises 
engaged in science and technology activities, the number 
of  enterprises conducting research and development 
activities, the number of  enterprises launching new 
products and the proportion of  the establishment of  
science and technology institutions. When their own 
technological innovation level meets bottlenecks, they 
can establish a new internal environment of  technology 
through virtual ways such as external cooperation, so 
as to improve their own technological innovation level 
and technological innovation efficiency (Huixin, 2021) 
The optimal allocation of  the internal environment of  
enterprise technological innovation is the key, following 
the principle of  efficiency priority, scientifically allocating 
resources, and dynamically adjusting according to the 
efficiency. Finally, establish and improve the talent 
incentive system, and increase the investment in technical 
personnel. The key of  scientific and technological 
innovation lies in having high-quality technical personnel. 
In order to establish high-quality technical innovation 
talents, the governments policy support is an essential key 
factor. In order to promote corporate technologySurgical 
innovation and sustainable development, we need to 
strengthen the introduction and training of  technical 
personnel. Through the enterprise internal incentive 
policy to improve the enterprise internal talent cohesion

RESULTS AND DISCUSSION
A New Path of  Enterprise Economic Innovation 
and Development under the Background of  Digital 
Economy
In order to improve the enterprises sustained growth ability 
and core competition ability, the enterprise needs to take 
on, with the help of  the power of  digital transformation, 
the enterprise subversion potential transformation and 
rebirth upgrade, find the enterprise development goals, 
through the goal setting, leading the enterprise digital 
change, and through the digital change, swallow enterprise 
short board, to form a complete and scientific enterprise 
management system (Lijun. 2019). Digital transformation 
has become an irreversible trend, and its necessity and 
urgency are becoming increasingly obvious. And through 

this paper studies the relationship between the digital 
economy and enterprise economy, can strengthen the 
key core technology in the development of  enterprise 
economy innovation path, make digital economy digital 
organization form for the new development path, further 
under the background of  digital economy enterprise 
economic innovation development of  new path to make 
new contributions.

Strengthen the Innovation Path for the Development of  
Key and Core Technologies in the Enterprise Economy
Scientific and technological innovation drives economic 
development, and technologies in key fields are at the 
core of  social and economic development. Our country 
to develop and perfect represented by 5G, industrial 
Internet, digital infrastructure, speed up the traditional 
digital infrastructure, promote digital to intelligent social 
infrastructure, such as building intelligent transportation 
system, promote wisdom city technology services, 
promote digital public service resources, the construction 
of  wisdom school, wisdom city, etc. From 1995 to 2010, 
the degree of  technology dependence of  Chinas large and 
medium-sized industrial enterprises decreased significantly, 
from 71.81% to 8.77%, indicating that the independent 
innovation activities were gradually strengthened. The 
proportion of  digestion and absorption input was also 
increased, from 3.63% to 42.78%, but the digestion and 
absorption rate was still low (Wenying, 2021) Although 
there is still a gap between Chinese enterprises and 
developed countries in core technologies, the momentum 
of  independent innovation is good, but it still takes time 
to achieve breakthrough innovation. Huawei Adhere to 
technological innovation, through independent research 
and development of  core technologies and patents to 
promote industrial development. Huawei has invested a 
lot of  resources in research and development and now 
has more than 100,000 patents, giving Huaweis products a 
unique competitive advantage in the market. Huawei The 
success fully shows that technological innovation is an 
important means for enterprises to establish competitive 
advantage. The success of  Huawei also proves that the 
globalization strategy is in the enterpriseThe important 
role in industry competitive advantage. Huawei resource 
sharing and win-win results through open platforms and 
ecosystems. Huawei The successful experience shows that 
in order to realize the internal connection between digital 
management innovation and the competitive advantage 
of  enterprises, enterprises need to
Technological innovation, globalization strategy and 
open cooperation, optimize the allocation of  resources 
by building global R&D and manufacturing networks, 
and realize innovation through cooperation with partners. 
To achieve the sustainable development of  enterprises.

Build the Digital Organizational form of  Enterprise 
Economy under the Background of  Digital Economy
Digital organization has a variety of  forms, among them, 
the representative organization is the platform, flat and 



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Am. J. Financ. Technol. Innov. 3(1) 7-13, 2025

promote enterprise organization and human resources, 
and give full play to the digital change effect, improve the 
comprehensive competition ability of  enterprises, to help 
enterprises seize the opportunity of  The Times, realize 
the sustainable development of  the enterprise.

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flexible organization, digital organization with digital 
technology and management science for endorsement, can 
release in the virtual network and space more flexibility and 
convenience, can break through the limitation of  physical 
space, links and assign traditional organization node, with 
fast information transmission and low communication 
cost, improve the operation efficiency of  the enterprise. 
Many enterprises at home and abroad have opened up 
their enterprise platforms, Using digital technology to 
attract suppliers, consumers, and partners, Building the 
ecosystem, To achieve sustainable development, When 
the influence of  the enterprise in the platform reaches 
a certain level, Enterprises can use the platform to earn 
more than the average profit; The flattening of  the tissues 
reduces the path length of  the information transfer, Also 
reduces the distortion of  the information, It also reduces 
labor costs and administrative costs, Companies that use 
the digital technology, It can be uploaded in a more timely 
manner, Strengthen the response ability of  enterprises; 
Enterprises building flexible organizations can eliminate 
the boundaries of  enterprises to the greatest extent, Let 
the information flow efficiently within the enterprise, 
Improve the efficiency of  internal and external interaction, 
It also stimulates the endogenous innovation power of  
enterprises. Enterprises promote organizational change, 
with cutting-edge technology, enterprise scene and 
business model innovation, for enterprises Development 
injects new movement.

CONCLUSION
In this paper, through the development of  the digital 
economy and the relationship and significance of  
enterprise economy, literature and concept, deeply 
discusses the background of  the digital economy and 
how to promote the development direction of  enterprise 
economic innovation, including the problems in its 
development and challenges, finally from the perspective 
of  the digital economy, put forward about the effective way 
of  industrial economic development. First, to strengthen 
the development direction of  digital economy. Thus, 
enterprises should take the initiative to put themselves in 
the era of  digital economy background, deeply analyze 
their realistic conditions, combined with the development 
of  digital, strengthen digital change management ideas, 


