id	sid	tid	token	lemma	pos
ajfti-3940	1	1	pa	pa	PROPN
ajfti-3940	1	2	ge	ge	PROPN
ajfti-3940	1	3	1	1	NUM
ajfti-3940	1	4	pa	pa	PROPN
ajfti-3940	1	5	ge	ge	PROPN
ajfti-3940	1	6	32	32	NUM
ajfti-3940	1	7	american	american	PROPN
ajfti-3940	1	8	journal	journal	PROPN
ajfti-3940	1	9	of	of	ADP
ajfti-3940	1	10	financial	financial	ADJ
ajfti-3940	1	11	technology	technology	NOUN
ajfti-3940	1	12	and	and	CCONJ
ajfti-3940	1	13	innovation	innovation	NOUN
ajfti-3940	1	14	(	(	PUNCT
ajfti-3940	1	15	ajfti	ajfti	NOUN
ajfti-3940	1	16	)	)	PUNCT
ajfti-3940	1	17	influence	influence	NOUN
ajfti-3940	1	18	of	of	ADP
ajfti-3940	1	19	digital	digital	ADJ
ajfti-3940	1	20	advertising	advertising	NOUN
ajfti-3940	1	21	on	on	ADP
ajfti-3940	1	22	sales	sale	NOUN
ajfti-3940	1	23	case	case	NOUN
ajfti-3940	1	24	:	:	PUNCT
ajfti-3940	1	25	water	water	NOUN
ajfti-3940	1	26	home	home	NOUN
ajfti-3940	1	27	express	express	VERB
ajfti-3940	1	28	canoa	canoa	PROPN
ajfti-3940	1	29	fernando	fernando	PROPN
ajfti-3940	1	30	jose	jose	PROPN
ajfti-3940	1	31	hernandez	hernandez	PROPN
ajfti-3940	1	32	demera1	demera1	PROPN
ajfti-3940	1	33	,	,	PUNCT
ajfti-3940	1	34	frank	frank	ADJ
ajfti-3940	1	35	angel	angel	PROPN
ajfti-3940	1	36	lemoine	lemoine	PROPN
ajfti-3940	1	37	quintero1	quintero1	PROPN
ajfti-3940	1	38	*	*	PUNCT
ajfti-3940	1	39	volume	volume	NOUN
ajfti-3940	1	40	3	3	NUM
ajfti-3940	1	41	issue	issue	NOUN
ajfti-3940	1	42	1	1	NUM
ajfti-3940	1	43	,	,	PUNCT
ajfti-3940	1	44	year	year	NOUN
ajfti-3940	1	45	2025	2025	NUM
ajfti-3940	1	46	issn	issn	PROPN
ajfti-3940	1	47	:	:	PUNCT
ajfti-3940	1	48	2996	2996	NUM
ajfti-3940	1	49	-	-	SYM
ajfti-3940	1	50	0975	0975	NUM
ajfti-3940	1	51	(	(	PUNCT
ajfti-3940	1	52	online	online	ADJ
ajfti-3940	1	53	)	)	PUNCT
ajfti-3940	1	54	doi	doi	NOUN
ajfti-3940	1	55	:	:	PUNCT
ajfti-3940	1	56	https://doi.org/10.54536/ajfti.v3i1.3940	https://doi.org/10.54536/ajfti.v3i1.3940	ADJ
ajfti-3940	1	57	https://journals.e-palli.com/home/index.php/ajfti	https://journals.e-palli.com/home/index.php/ajfti	PROPN
ajfti-3940	1	58	article	article	NOUN
ajfti-3940	1	59	information	information	NOUN
ajfti-3940	1	60	abstract	abstract	ADV
ajfti-3940	1	61	received	receive	VERB
ajfti-3940	1	62	:	:	PUNCT
ajfti-3940	1	63	october	october	PROPN
ajfti-3940	1	64	25	25	NUM
ajfti-3940	1	65	,	,	PUNCT
ajfti-3940	1	66	2024	2024	NUM
ajfti-3940	1	67	accepted	accept	VERB
ajfti-3940	1	68	:	:	PUNCT
ajfti-3940	1	69	november	november	PROPN
ajfti-3940	1	70	27	27	NUM
ajfti-3940	1	71	,	,	PUNCT
ajfti-3940	1	72	2024	2024	NUM
ajfti-3940	1	73	published	publish	VERB
ajfti-3940	1	74	:	:	PUNCT
ajfti-3940	1	75	march	march	PROPN
ajfti-3940	1	76	04	04	NUM
ajfti-3940	1	77	,	,	PUNCT
ajfti-3940	1	78	2025	2025	NUM
ajfti-3940	1	79	this	this	DET
ajfti-3940	1	80	investigation	investigation	NOUN
ajfti-3940	1	81	focuses	focus	VERB
ajfti-3940	1	82	on	on	ADP
ajfti-3940	1	83	the	the	DET
ajfti-3940	1	84	influence	influence	NOUN
ajfti-3940	1	85	of	of	ADP
ajfti-3940	1	86	digital	digital	ADJ
ajfti-3940	1	87	advertising	advertising	NOUN
ajfti-3940	1	88	on	on	ADP
ajfti-3940	1	89	sales	sale	NOUN
ajfti-3940	1	90	,	,	PUNCT
ajfti-3940	1	91	case	case	NOUN
ajfti-3940	1	92	:	:	PUNCT
ajfti-3940	1	93	water	water	NOUN
ajfti-3940	1	94	home	home	NOUN
ajfti-3940	1	95	express	express	VERB
ajfti-3940	1	96	canoa	canoa	NOUN
ajfti-3940	1	97	located	locate	VERB
ajfti-3940	1	98	in	in	ADP
ajfti-3940	1	99	the	the	DET
ajfti-3940	1	100	province	province	NOUN
ajfti-3940	1	101	of	of	ADP
ajfti-3940	1	102	manabí	manabí	PROPN
ajfti-3940	1	103	.	.	PUNCT
ajfti-3940	2	1	the	the	DET
ajfti-3940	2	2	objective	objective	NOUN
ajfti-3940	2	3	is	be	AUX
ajfti-3940	2	4	to	to	PART
ajfti-3940	2	5	analyze	analyze	VERB
ajfti-3940	2	6	the	the	DET
ajfti-3940	2	7	impact	impact	NOUN
ajfti-3940	2	8	of	of	ADP
ajfti-3940	2	9	online	online	ADJ
ajfti-3940	2	10	advertising	advertising	NOUN
ajfti-3940	2	11	on	on	ADP
ajfti-3940	2	12	the	the	DET
ajfti-3940	2	13	sales	sale	NOUN
ajfti-3940	2	14	of	of	ADP
ajfti-3940	2	15	water	water	NOUN
ajfti-3940	2	16	home	home	NOUN
ajfti-3940	2	17	express	express	VERB
ajfti-3940	2	18	canoa	canoa	NOUN
ajfti-3940	2	19	,	,	PUNCT
ajfti-3940	2	20	a	a	DET
ajfti-3940	2	21	company	company	NOUN
ajfti-3940	2	22	specialized	specialize	VERB
ajfti-3940	2	23	in	in	ADP
ajfti-3940	2	24	the	the	DET
ajfti-3940	2	25	marketing	marketing	NOUN
ajfti-3940	2	26	of	of	ADP
ajfti-3940	2	27	bottled	bottled	ADJ
ajfti-3940	2	28	water	water	NOUN
ajfti-3940	2	29	in	in	ADP
ajfti-3940	2	30	the	the	DET
ajfti-3940	2	31	parish	parish	NOUN
ajfti-3940	2	32	of	of	ADP
ajfti-3940	2	33	canoa	canoa	PROPN
ajfti-3940	2	34	.	.	PUNCT
ajfti-3940	3	1	the	the	DET
ajfti-3940	3	2	research	research	NOUN
ajfti-3940	3	3	seeks	seek	VERB
ajfti-3940	3	4	to	to	PART
ajfti-3940	3	5	identify	identify	VERB
ajfti-3940	3	6	the	the	DET
ajfti-3940	3	7	digital	digital	ADJ
ajfti-3940	3	8	advertising	advertising	NOUN
ajfti-3940	3	9	tactics	tactic	NOUN
ajfti-3940	3	10	used	use	VERB
ajfti-3940	3	11	by	by	ADP
ajfti-3940	3	12	the	the	DET
ajfti-3940	3	13	company	company	NOUN
ajfti-3940	3	14	and	and	CCONJ
ajfti-3940	3	15	their	their	PRON
ajfti-3940	3	16	effectiveness	effectiveness	NOUN
ajfti-3940	3	17	in	in	ADP
ajfti-3940	3	18	sales	sale	NOUN
ajfti-3940	3	19	growth	growth	NOUN
ajfti-3940	3	20	.	.	PUNCT
ajfti-3940	4	1	to	to	PART
ajfti-3940	4	2	do	do	VERB
ajfti-3940	4	3	this	this	PRON
ajfti-3940	4	4	,	,	PUNCT
ajfti-3940	4	5	quantitative	quantitative	ADJ
ajfti-3940	4	6	and	and	CCONJ
ajfti-3940	4	7	qualitative	qualitative	ADJ
ajfti-3940	4	8	methods	method	NOUN
ajfti-3940	4	9	were	be	AUX
ajfti-3940	4	10	used	use	VERB
ajfti-3940	4	11	,	,	PUNCT
ajfti-3940	4	12	including	include	VERB
ajfti-3940	4	13	surveys	survey	NOUN
ajfti-3940	4	14	and	and	CCONJ
ajfti-3940	4	15	interviews	interview	NOUN
ajfti-3940	4	16	,	,	PUNCT
ajfti-3940	4	17	on	on	ADP
ajfti-3940	4	18	a	a	DET
ajfti-3940	4	19	population	population	NOUN
ajfti-3940	4	20	of	of	ADP
ajfti-3940	4	21	344	344	NUM
ajfti-3940	4	22	clients	client	NOUN
ajfti-3940	4	23	,	,	PUNCT
ajfti-3940	4	24	from	from	ADP
ajfti-3940	4	25	which	which	PRON
ajfti-3940	4	26	a	a	DET
ajfti-3940	4	27	sample	sample	NOUN
ajfti-3940	4	28	of	of	ADP
ajfti-3940	4	29	62	62	NUM
ajfti-3940	4	30	participants	participant	NOUN
ajfti-3940	4	31	was	be	AUX
ajfti-3940	4	32	selected	select	VERB
ajfti-3940	4	33	.	.	PUNCT
ajfti-3940	5	1	the	the	DET
ajfti-3940	5	2	results	result	NOUN
ajfti-3940	5	3	reflect	reflect	VERB
ajfti-3940	5	4	that	that	SCONJ
ajfti-3940	5	5	social	social	ADJ
ajfti-3940	5	6	networks	network	NOUN
ajfti-3940	5	7	are	be	AUX
ajfti-3940	5	8	the	the	DET
ajfti-3940	5	9	main	main	ADJ
ajfti-3940	5	10	way	way	NOUN
ajfti-3940	5	11	of	of	ADP
ajfti-3940	5	12	discovery	discovery	NOUN
ajfti-3940	5	13	for	for	ADP
ajfti-3940	5	14	the	the	DET
ajfti-3940	5	15	company	company	NOUN
ajfti-3940	5	16	,	,	PUNCT
ajfti-3940	5	17	while	while	SCONJ
ajfti-3940	5	18	digital	digital	ADJ
ajfti-3940	5	19	advertising	advertising	NOUN
ajfti-3940	5	20	plays	play	VERB
ajfti-3940	5	21	an	an	DET
ajfti-3940	5	22	important	important	ADJ
ajfti-3940	5	23	role	role	NOUN
ajfti-3940	5	24	in	in	ADP
ajfti-3940	5	25	the	the	DET
ajfti-3940	5	26	purchase	purchase	NOUN
ajfti-3940	5	27	decision	decision	NOUN
ajfti-3940	5	28	.	.	PUNCT
ajfti-3940	6	1	although	although	SCONJ
ajfti-3940	6	2	a	a	DET
ajfti-3940	6	3	significant	significant	ADJ
ajfti-3940	6	4	proportion	proportion	NOUN
ajfti-3940	6	5	of	of	ADP
ajfti-3940	6	6	respondents	respondent	NOUN
ajfti-3940	6	7	consider	consider	VERB
ajfti-3940	6	8	social	social	ADJ
ajfti-3940	6	9	media	medium	NOUN
ajfti-3940	6	10	advertising	advertising	NOUN
ajfti-3940	6	11	effective	effective	ADJ
ajfti-3940	6	12	,	,	PUNCT
ajfti-3940	6	13	there	there	PRON
ajfti-3940	6	14	is	be	VERB
ajfti-3940	6	15	a	a	DET
ajfti-3940	6	16	considerable	considerable	ADJ
ajfti-3940	6	17	group	group	NOUN
ajfti-3940	6	18	that	that	PRON
ajfti-3940	6	19	adopts	adopt	VERB
ajfti-3940	6	20	a	a	DET
ajfti-3940	6	21	neutral	neutral	ADJ
ajfti-3940	6	22	stance	stance	NOUN
ajfti-3940	6	23	(	(	PUNCT
ajfti-3940	6	24	45.2	45.2	NUM
ajfti-3940	6	25	%	%	NOUN
ajfti-3940	6	26	)	)	PUNCT
ajfti-3940	6	27	,	,	PUNCT
ajfti-3940	6	28	suggesting	suggest	VERB
ajfti-3940	6	29	that	that	SCONJ
ajfti-3940	6	30	the	the	DET
ajfti-3940	6	31	effectiveness	effectiveness	NOUN
ajfti-3940	6	32	of	of	ADP
ajfti-3940	6	33	these	these	DET
ajfti-3940	6	34	strategies	strategy	NOUN
ajfti-3940	6	35	can	can	AUX
ajfti-3940	6	36	still	still	ADV
ajfti-3940	6	37	be	be	AUX
ajfti-3940	6	38	improved	improve	VERB
ajfti-3940	6	39	.	.	PUNCT
ajfti-3940	7	1	additionally	additionally	ADV
ajfti-3940	7	2	,	,	PUNCT
ajfti-3940	7	3	some	some	DET
ajfti-3940	7	4	respondents	respondent	NOUN
ajfti-3940	7	5	show	show	VERB
ajfti-3940	7	6	brand	brand	NOUN
ajfti-3940	7	7	loyalty	loyalty	NOUN
ajfti-3940	7	8	thanks	thank	NOUN
ajfti-3940	7	9	to	to	ADP
ajfti-3940	7	10	digital	digital	ADJ
ajfti-3940	7	11	advertising	advertising	NOUN
ajfti-3940	7	12	.	.	PUNCT
ajfti-3940	8	1	these	these	DET
ajfti-3940	8	2	findings	finding	NOUN
ajfti-3940	8	3	indicate	indicate	VERB
ajfti-3940	8	4	that	that	SCONJ
ajfti-3940	8	5	,	,	PUNCT
ajfti-3940	8	6	despite	despite	SCONJ
ajfti-3940	8	7	their	their	PRON
ajfti-3940	8	8	positive	positive	ADJ
ajfti-3940	8	9	impact	impact	NOUN
ajfti-3940	8	10	,	,	PUNCT
ajfti-3940	8	11	it	it	PRON
ajfti-3940	8	12	is	be	AUX
ajfti-3940	8	13	necessary	necessary	ADJ
ajfti-3940	8	14	to	to	PART
ajfti-3940	8	15	optimize	optimize	VERB
ajfti-3940	8	16	digital	digital	ADJ
ajfti-3940	8	17	campaigns	campaign	NOUN
ajfti-3940	8	18	to	to	PART
ajfti-3940	8	19	strengthen	strengthen	VERB
ajfti-3940	8	20	the	the	DET
ajfti-3940	8	21	connection	connection	NOUN
ajfti-3940	8	22	with	with	ADP
ajfti-3940	8	23	consumers	consumer	NOUN
ajfti-3940	8	24	and	and	CCONJ
ajfti-3940	8	25	increase	increase	VERB
ajfti-3940	8	26	the	the	DET
ajfti-3940	8	27	effectiveness	effectiveness	NOUN
ajfti-3940	8	28	of	of	ADP
ajfti-3940	8	29	marketing	marketing	NOUN
ajfti-3940	8	30	strategies	strategy	NOUN
ajfti-3940	8	31	.	.	PUNCT
ajfti-3940	9	1	the	the	DET
ajfti-3940	9	2	analysis	analysis	NOUN
ajfti-3940	9	3	concludes	conclude	VERB
ajfti-3940	9	4	that	that	SCONJ
ajfti-3940	9	5	digital	digital	ADJ
ajfti-3940	9	6	advertising	advertising	NOUN
ajfti-3940	9	7	is	be	AUX
ajfti-3940	9	8	essential	essential	ADJ
ajfti-3940	9	9	to	to	PART
ajfti-3940	9	10	increase	increase	VERB
ajfti-3940	9	11	sales	sale	NOUN
ajfti-3940	9	12	,	,	PUNCT
ajfti-3940	9	13	but	but	CCONJ
ajfti-3940	9	14	also	also	ADV
ajfti-3940	9	15	highlights	highlight	VERB
ajfti-3940	9	16	the	the	DET
ajfti-3940	9	17	importance	importance	NOUN
ajfti-3940	9	18	of	of	ADP
ajfti-3940	9	19	understanding	understand	VERB
ajfti-3940	9	20	consumer	consumer	NOUN
ajfti-3940	9	21	preferences	preference	NOUN
ajfti-3940	9	22	and	and	CCONJ
ajfti-3940	9	23	perceptions	perception	NOUN
ajfti-3940	9	24	to	to	PART
ajfti-3940	9	25	achieve	achieve	VERB
ajfti-3940	9	26	more	more	ADV
ajfti-3940	9	27	effective	effective	ADJ
ajfti-3940	9	28	and	and	CCONJ
ajfti-3940	9	29	attractive	attractive	ADJ
ajfti-3940	9	30	campaigns	campaign	NOUN
ajfti-3940	9	31	.	.	PUNCT
ajfti-3940	10	1	keywords	keyword	VERB
ajfti-3940	10	2	consumer	consumer	NOUN
ajfti-3940	10	3	perception	perception	NOUN
ajfti-3940	10	4	,	,	PUNCT
ajfti-3940	10	5	digital	digital	ADJ
ajfti-3940	10	6	advertising	advertising	NOUN
ajfti-3940	10	7	,	,	PUNCT
ajfti-3940	10	8	marketing	marketing	NOUN
ajfti-3940	10	9	strategies	strategy	NOUN
ajfti-3940	10	10	,	,	PUNCT
ajfti-3940	10	11	sales	sale	NOUN
ajfti-3940	10	12	,	,	PUNCT
ajfti-3940	10	13	surveys	survey	NOUN
ajfti-3940	10	14	1	1	NUM
ajfti-3940	10	15	department	department	NOUN
ajfti-3940	10	16	of	of	ADP
ajfti-3940	10	17	marketing	marketing	NOUN
ajfti-3940	10	18	,	,	PUNCT
ajfti-3940	10	19	bahía	bahía	PROPN
ajfti-3940	10	20	de	de	PROPN
ajfti-3940	10	21	caráquez	caráquez	PROPN
ajfti-3940	10	22	extension	extension	PROPN
ajfti-3940	10	23	,	,	PUNCT
ajfti-3940	10	24	eloy	eloy	PROPN
ajfti-3940	10	25	alfaro	alfaro	PROPN
ajfti-3940	10	26	lay	lie	VERB
ajfti-3940	10	27	university	university	PROPN
ajfti-3940	10	28	of	of	ADP
ajfti-3940	10	29	manabí	manabí	PROPN
ajfti-3940	10	30	,	,	PUNCT
ajfti-3940	10	31	ecuador	ecuador	NOUN
ajfti-3940	10	32	*	*	PUNCT
ajfti-3940	10	33	corresponding	correspond	VERB
ajfti-3940	10	34	author	author	NOUN
ajfti-3940	10	35	’s	’s	PART
ajfti-3940	10	36	e	e	NOUN
ajfti-3940	10	37	-	-	NOUN
ajfti-3940	10	38	mail	mail	NOUN
ajfti-3940	10	39	:	:	PUNCT
ajfti-3940	10	40	frank.lemoine@uleam.edu.ec	frank.lemoine@uleam.edu.ec	ADJ
ajfti-3940	10	41	introduction	introduction	NOUN
ajfti-3940	10	42	nowadays	nowadays	ADV
ajfti-3940	10	43	,	,	PUNCT
ajfti-3940	10	44	digital	digital	ADJ
ajfti-3940	10	45	advertising	advertising	NOUN
ajfti-3940	10	46	has	have	AUX
ajfti-3940	10	47	become	become	VERB
ajfti-3940	10	48	an	an	DET
ajfti-3940	10	49	essential	essential	ADJ
ajfti-3940	10	50	tool	tool	NOUN
ajfti-3940	10	51	for	for	ADP
ajfti-3940	10	52	companies	company	NOUN
ajfti-3940	10	53	seeking	seek	VERB
ajfti-3940	10	54	to	to	PART
ajfti-3940	10	55	increase	increase	VERB
ajfti-3940	10	56	their	their	PRON
ajfti-3940	10	57	visibility	visibility	NOUN
ajfti-3940	10	58	and	and	CCONJ
ajfti-3940	10	59	maximize	maximize	VERB
ajfti-3940	10	60	their	their	PRON
ajfti-3940	10	61	sales	sale	NOUN
ajfti-3940	10	62	.	.	PUNCT
ajfti-3940	11	1	with	with	ADP
ajfti-3940	11	2	the	the	DET
ajfti-3940	11	3	advancement	advancement	NOUN
ajfti-3940	11	4	of	of	ADP
ajfti-3940	11	5	technology	technology	NOUN
ajfti-3940	11	6	and	and	CCONJ
ajfti-3940	11	7	the	the	DET
ajfti-3940	11	8	increasing	increase	VERB
ajfti-3940	11	9	use	use	NOUN
ajfti-3940	11	10	of	of	ADP
ajfti-3940	11	11	the	the	DET
ajfti-3940	11	12	internet	internet	NOUN
ajfti-3940	11	13	,	,	PUNCT
ajfti-3940	11	14	advertising	advertising	NOUN
ajfti-3940	11	15	strategies	strategy	NOUN
ajfti-3940	11	16	have	have	AUX
ajfti-3940	11	17	evolved	evolve	VERB
ajfti-3940	11	18	,	,	PUNCT
ajfti-3940	11	19	allowing	allow	VERB
ajfti-3940	11	20	companies	company	NOUN
ajfti-3940	11	21	to	to	PART
ajfti-3940	11	22	reach	reach	VERB
ajfti-3940	11	23	their	their	PRON
ajfti-3940	11	24	target	target	NOUN
ajfti-3940	11	25	audience	audience	NOUN
ajfti-3940	11	26	more	more	ADV
ajfti-3940	11	27	efficiently	efficiently	ADV
ajfti-3940	11	28	and	and	CCONJ
ajfti-3940	11	29	effectively	effectively	ADV
ajfti-3940	11	30	.	.	PUNCT
ajfti-3940	12	1	this	this	DET
ajfti-3940	12	2	thesis	thesis	NOUN
ajfti-3940	12	3	focuses	focus	VERB
ajfti-3940	12	4	on	on	ADP
ajfti-3940	12	5	analyzing	analyze	VERB
ajfti-3940	12	6	the	the	DET
ajfti-3940	12	7	influence	influence	NOUN
ajfti-3940	12	8	of	of	ADP
ajfti-3940	12	9	digital	digital	ADJ
ajfti-3940	12	10	advertising	advertising	NOUN
ajfti-3940	12	11	on	on	ADP
ajfti-3940	12	12	sales	sale	NOUN
ajfti-3940	12	13	,	,	PUNCT
ajfti-3940	12	14	taking	take	VERB
ajfti-3940	12	15	the	the	DET
ajfti-3940	12	16	company	company	NOUN
ajfti-3940	12	17	“	"	PUNCT
ajfti-3940	12	18	water	water	NOUN
ajfti-3940	12	19	home	home	NOUN
ajfti-3940	12	20	express	express	VERB
ajfti-3940	12	21	canoa	canoa	NOUN
ajfti-3940	12	22	”	"	PUNCT
ajfti-3940	12	23	as	as	ADP
ajfti-3940	12	24	a	a	DET
ajfti-3940	12	25	case	case	NOUN
ajfti-3940	12	26	study	study	NOUN
ajfti-3940	12	27	.	.	PUNCT
ajfti-3940	13	1	water	water	NOUN
ajfti-3940	13	2	home	home	PROPN
ajfti-3940	13	3	express	express	VERB
ajfti-3940	13	4	canoa	canoa	NOUN
ajfti-3940	13	5	is	be	AUX
ajfti-3940	13	6	a	a	DET
ajfti-3940	13	7	company	company	NOUN
ajfti-3940	13	8	dedicated	dedicate	VERB
ajfti-3940	13	9	to	to	ADP
ajfti-3940	13	10	the	the	DET
ajfti-3940	13	11	marketing	marketing	NOUN
ajfti-3940	13	12	of	of	ADP
ajfti-3940	13	13	products	product	NOUN
ajfti-3940	13	14	for	for	ADP
ajfti-3940	13	15	the	the	DET
ajfti-3940	13	16	purification	purification	NOUN
ajfti-3940	13	17	and	and	CCONJ
ajfti-3940	13	18	supply	supply	NOUN
ajfti-3940	13	19	of	of	ADP
ajfti-3940	13	20	drinking	drinking	NOUN
ajfti-3940	13	21	water	water	NOUN
ajfti-3940	13	22	.	.	PUNCT
ajfti-3940	14	1	in	in	ADP
ajfti-3940	14	2	an	an	DET
ajfti-3940	14	3	increasingly	increasingly	ADV
ajfti-3940	14	4	competitive	competitive	ADJ
ajfti-3940	14	5	market	market	NOUN
ajfti-3940	14	6	,	,	PUNCT
ajfti-3940	14	7	the	the	DET
ajfti-3940	14	8	company	company	NOUN
ajfti-3940	14	9	has	have	AUX
ajfti-3940	14	10	chosen	choose	VERB
ajfti-3940	14	11	to	to	PART
ajfti-3940	14	12	implement	implement	VERB
ajfti-3940	14	13	digital	digital	ADJ
ajfti-3940	14	14	advertising	advertising	NOUN
ajfti-3940	14	15	strategies	strategy	NOUN
ajfti-3940	14	16	with	with	ADP
ajfti-3940	14	17	the	the	DET
ajfti-3940	14	18	aim	aim	NOUN
ajfti-3940	14	19	of	of	ADP
ajfti-3940	14	20	increasing	increase	VERB
ajfti-3940	14	21	its	its	PRON
ajfti-3940	14	22	market	market	NOUN
ajfti-3940	14	23	share	share	NOUN
ajfti-3940	14	24	and	and	CCONJ
ajfti-3940	14	25	improving	improve	VERB
ajfti-3940	14	26	its	its	PRON
ajfti-3940	14	27	sales	sale	NOUN
ajfti-3940	14	28	results	result	NOUN
ajfti-3940	14	29	.	.	PUNCT
ajfti-3940	15	1	this	this	DET
ajfti-3940	15	2	study	study	NOUN
ajfti-3940	15	3	seeks	seek	VERB
ajfti-3940	15	4	to	to	PART
ajfti-3940	15	5	evaluate	evaluate	VERB
ajfti-3940	15	6	the	the	DET
ajfti-3940	15	7	impact	impact	NOUN
ajfti-3940	15	8	of	of	ADP
ajfti-3940	15	9	these	these	DET
ajfti-3940	15	10	strategies	strategy	NOUN
ajfti-3940	15	11	,	,	PUNCT
ajfti-3940	15	12	identifying	identify	VERB
ajfti-3940	15	13	which	which	PRON
ajfti-3940	15	14	have	have	AUX
ajfti-3940	15	15	been	be	AUX
ajfti-3940	15	16	most	most	ADV
ajfti-3940	15	17	effective	effective	ADJ
ajfti-3940	15	18	and	and	CCONJ
ajfti-3940	15	19	how	how	SCONJ
ajfti-3940	15	20	they	they	PRON
ajfti-3940	15	21	have	have	AUX
ajfti-3940	15	22	contributed	contribute	VERB
ajfti-3940	15	23	to	to	ADP
ajfti-3940	15	24	the	the	DET
ajfti-3940	15	25	company	company	NOUN
ajfti-3940	15	26	’s	’s	PART
ajfti-3940	15	27	growth	growth	NOUN
ajfti-3940	15	28	.	.	PUNCT
ajfti-3940	16	1	all	all	DET
ajfti-3940	16	2	companies	company	NOUN
ajfti-3940	16	3	seek	seek	VERB
ajfti-3940	16	4	to	to	PART
ajfti-3940	16	5	implement	implement	VERB
ajfti-3940	16	6	tools	tool	NOUN
ajfti-3940	16	7	that	that	PRON
ajfti-3940	16	8	allow	allow	VERB
ajfti-3940	16	9	them	they	PRON
ajfti-3940	16	10	to	to	PART
ajfti-3940	16	11	promote	promote	VERB
ajfti-3940	16	12	their	their	PRON
ajfti-3940	16	13	products	product	NOUN
ajfti-3940	16	14	and	and	CCONJ
ajfti-3940	16	15	services	service	NOUN
ajfti-3940	16	16	,	,	PUNCT
ajfti-3940	16	17	in	in	ADP
ajfti-3940	16	18	order	order	NOUN
ajfti-3940	16	19	to	to	PART
ajfti-3940	16	20	attract	attract	VERB
ajfti-3940	16	21	the	the	DET
ajfti-3940	16	22	largest	large	ADJ
ajfti-3940	16	23	number	number	NOUN
ajfti-3940	16	24	of	of	ADP
ajfti-3940	16	25	potential	potential	ADJ
ajfti-3940	16	26	customers	customer	NOUN
ajfti-3940	16	27	.	.	PUNCT
ajfti-3940	17	1	lopez	lopez	NOUN
ajfti-3940	17	2	,	,	PUNCT
ajfti-3940	17	3	(	(	PUNCT
ajfti-3940	17	4	2022	2022	NUM
ajfti-3940	17	5	)	)	PUNCT
ajfti-3940	17	6	advertising	advertising	NOUN
ajfti-3940	17	7	is	be	AUX
ajfti-3940	17	8	understood	understand	VERB
ajfti-3940	17	9	as	as	ADP
ajfti-3940	17	10	a	a	DET
ajfti-3940	17	11	marketing	marketing	NOUN
ajfti-3940	17	12	strategy	strategy	NOUN
ajfti-3940	17	13	that	that	PRON
ajfti-3940	17	14	involves	involve	VERB
ajfti-3940	17	15	the	the	DET
ajfti-3940	17	16	use	use	NOUN
ajfti-3940	17	17	of	of	ADP
ajfti-3940	17	18	media	medium	NOUN
ajfti-3940	17	19	to	to	PART
ajfti-3940	17	20	promote	promote	VERB
ajfti-3940	17	21	a	a	DET
ajfti-3940	17	22	product	product	NOUN
ajfti-3940	17	23	,	,	PUNCT
ajfti-3940	17	24	a	a	DET
ajfti-3940	17	25	service	service	NOUN
ajfti-3940	17	26	and/or	and/or	CCONJ
ajfti-3940	17	27	a	a	DET
ajfti-3940	17	28	brand	brand	NOUN
ajfti-3940	17	29	,	,	PUNCT
ajfti-3940	17	30	with	with	ADP
ajfti-3940	17	31	the	the	DET
ajfti-3940	17	32	purpose	purpose	NOUN
ajfti-3940	17	33	of	of	ADP
ajfti-3940	17	34	reaching	reach	VERB
ajfti-3940	17	35	the	the	DET
ajfti-3940	17	36	company	company	NOUN
ajfti-3940	17	37	’s	’s	PART
ajfti-3940	17	38	target	target	NOUN
ajfti-3940	17	39	audience	audience	NOUN
ajfti-3940	17	40	and	and	CCONJ
ajfti-3940	17	41	motivating	motivate	VERB
ajfti-3940	17	42	them	they	PRON
ajfti-3940	17	43	to	to	PART
ajfti-3940	17	44	make	make	VERB
ajfti-3940	17	45	purchases	purchase	NOUN
ajfti-3940	17	46	,	,	PUNCT
ajfti-3940	17	47	which	which	PRON
ajfti-3940	17	48	in	in	ADP
ajfti-3940	17	49	turn	turn	NOUN
ajfti-3940	17	50	contributes	contribute	VERB
ajfti-3940	17	51	to	to	ADP
ajfti-3940	17	52	customer	customer	NOUN
ajfti-3940	17	53	loyalty	loyalty	NOUN
ajfti-3940	17	54	through	through	ADP
ajfti-3940	17	55	their	their	PRON
ajfti-3940	17	56	purchases	purchase	NOUN
ajfti-3940	17	57	.	.	PUNCT
ajfti-3940	18	1	when	when	SCONJ
ajfti-3940	18	2	we	we	PRON
ajfti-3940	18	3	talk	talk	VERB
ajfti-3940	18	4	about	about	ADP
ajfti-3940	18	5	“	"	PUNCT
ajfti-3940	18	6	digital	digital	ADJ
ajfti-3940	18	7	advertising	advertising	NOUN
ajfti-3940	18	8	,	,	PUNCT
ajfti-3940	18	9	we	we	PRON
ajfti-3940	18	10	are	be	AUX
ajfti-3940	18	11	talking	talk	VERB
ajfti-3940	18	12	about	about	ADP
ajfti-3940	18	13	social	social	ADJ
ajfti-3940	18	14	networks	network	NOUN
ajfti-3940	18	15	and	and	CCONJ
ajfti-3940	18	16	digital	digital	ADJ
ajfti-3940	18	17	media	medium	NOUN
ajfti-3940	18	18	.	.	PUNCT
ajfti-3940	19	1	that	that	PRON
ajfti-3940	19	2	is	be	AUX
ajfti-3940	19	3	,	,	PUNCT
ajfti-3940	19	4	all	all	DET
ajfti-3940	19	5	types	type	NOUN
ajfti-3940	19	6	of	of	ADP
ajfti-3940	19	7	advertising	advertising	NOUN
ajfti-3940	19	8	that	that	PRON
ajfti-3940	19	9	are	be	AUX
ajfti-3940	19	10	carried	carry	VERB
ajfti-3940	19	11	out	out	ADP
ajfti-3940	19	12	using	use	VERB
ajfti-3940	19	13	the	the	DET
ajfti-3940	19	14	internet	internet	NOUN
ajfti-3940	19	15	”	"	PUNCT
ajfti-3940	19	16	(	(	PUNCT
ajfti-3940	19	17	tauro	tauro	NOUN
ajfti-3940	19	18	,	,	PUNCT
ajfti-3940	19	19	2023	2023	NUM
ajfti-3940	19	20	)	)	PUNCT
ajfti-3940	19	21	.	.	PUNCT
ajfti-3940	20	1	some	some	DET
ajfti-3940	20	2	examples	example	NOUN
ajfti-3940	20	3	of	of	ADP
ajfti-3940	20	4	digital	digital	ADJ
ajfti-3940	20	5	advertising	advertising	NOUN
ajfti-3940	20	6	may	may	AUX
ajfti-3940	20	7	be	be	AUX
ajfti-3940	20	8	ads	ad	NOUN
ajfti-3940	20	9	in	in	ADP
ajfti-3940	20	10	marketplace	marketplace	NOUN
ajfti-3940	20	11	,	,	PUNCT
ajfti-3940	20	12	carrying	carry	VERB
ajfti-3940	20	13	out	out	ADP
ajfti-3940	20	14	an	an	DET
ajfti-3940	20	15	e	e	NOUN
ajfti-3940	20	16	-	-	NOUN
ajfti-3940	20	17	mail	mail	NOUN
ajfti-3940	20	18	marketing	marketing	NOUN
ajfti-3940	20	19	campaign	campaign	NOUN
ajfti-3940	20	20	or	or	CCONJ
ajfti-3940	20	21	developing	develop	VERB
ajfti-3940	20	22	a	a	DET
ajfti-3940	20	23	positioning	positioning	NOUN
ajfti-3940	20	24	strategy	strategy	NOUN
ajfti-3940	20	25	for	for	ADP
ajfti-3940	20	26	our	our	PRON
ajfti-3940	20	27	website	website	NOUN
ajfti-3940	20	28	.	.	PUNCT
ajfti-3940	21	1	sales	sale	NOUN
ajfti-3940	21	2	activity	activity	NOUN
ajfti-3940	21	3	is	be	AUX
ajfti-3940	21	4	essential	essential	ADJ
ajfti-3940	21	5	both	both	CCONJ
ajfti-3940	21	6	in	in	ADP
ajfti-3940	21	7	companies	company	NOUN
ajfti-3940	21	8	and	and	CCONJ
ajfti-3940	21	9	in	in	ADP
ajfti-3940	21	10	independent	independent	ADJ
ajfti-3940	21	11	professional	professional	ADJ
ajfti-3940	21	12	life	life	NOUN
ajfti-3940	21	13	.	.	PUNCT
ajfti-3940	22	1	according	accord	VERB
ajfti-3940	22	2	to	to	ADP
ajfti-3940	22	3	aranda	aranda	PROPN
ajfti-3940	22	4	(	(	PUNCT
ajfti-3940	22	5	2017	2017	NUM
ajfti-3940	22	6	)	)	PUNCT
ajfti-3940	22	7	,	,	PUNCT
ajfti-3940	22	8	“	"	PUNCT
ajfti-3940	22	9	the	the	DET
ajfti-3940	22	10	importance	importance	NOUN
ajfti-3940	22	11	of	of	ADP
ajfti-3940	22	12	sales	sale	NOUN
ajfti-3940	22	13	lies	lie	VERB
ajfti-3940	22	14	in	in	ADP
ajfti-3940	22	15	the	the	DET
ajfti-3940	22	16	fact	fact	NOUN
ajfti-3940	22	17	that	that	SCONJ
ajfti-3940	22	18	business	business	NOUN
ajfti-3940	22	19	and	and	CCONJ
ajfti-3940	22	20	professional	professional	ADJ
ajfti-3940	22	21	success	success	NOUN
ajfti-3940	22	22	depends	depend	VERB
ajfti-3940	22	23	on	on	ADP
ajfti-3940	22	24	the	the	DET
ajfti-3940	22	25	number	number	NOUN
ajfti-3940	22	26	of	of	ADP
ajfti-3940	22	27	sales	sale	NOUN
ajfti-3940	22	28	and	and	CCONJ
ajfti-3940	22	29	how	how	SCONJ
ajfti-3940	22	30	well	well	ADV
ajfti-3940	22	31	they	they	PRON
ajfti-3940	22	32	are	be	AUX
ajfti-3940	22	33	made	make	VERB
ajfti-3940	22	34	and	and	CCONJ
ajfti-3940	22	35	the	the	DET
ajfti-3940	22	36	profitability	profitability	NOUN
ajfti-3940	22	37	produced	produce	VERB
ajfti-3940	22	38	,	,	PUNCT
ajfti-3940	22	39	in	in	ADP
ajfti-3940	22	40	order	order	NOUN
ajfti-3940	22	41	to	to	PART
ajfti-3940	22	42	maintain	maintain	VERB
ajfti-3940	22	43	them	they	PRON
ajfti-3940	22	44	over	over	ADP
ajfti-3940	22	45	time	time	NOUN
ajfti-3940	22	46	”	"	PUNCT
ajfti-3940	22	47	,	,	PUNCT
ajfti-3940	22	48	since	since	SCONJ
ajfti-3940	22	49	the	the	DET
ajfti-3940	22	50	sales	sale	NOUN
ajfti-3940	22	51	made	make	VERB
ajfti-3940	22	52	guarantee	guarantee	NOUN
ajfti-3940	22	53	presence	presence	NOUN
ajfti-3940	22	54	in	in	ADP
ajfti-3940	22	55	the	the	DET
ajfti-3940	22	56	market	market	NOUN
ajfti-3940	22	57	and	and	CCONJ
ajfti-3940	22	58	,	,	PUNCT
ajfti-3940	22	59	therefore	therefore	ADV
ajfti-3940	22	60	,	,	PUNCT
ajfti-3940	22	61	the	the	DET
ajfti-3940	22	62	continuity	continuity	NOUN
ajfti-3940	22	63	of	of	ADP
ajfti-3940	22	64	the	the	DET
ajfti-3940	22	65	jobs	job	NOUN
ajfti-3940	22	66	created	create	VERB
ajfti-3940	22	67	.	.	PUNCT
ajfti-3940	23	1	however	however	ADV
ajfti-3940	23	2	,	,	PUNCT
ajfti-3940	23	3	pacheco	pacheco	PROPN
ajfti-3940	23	4	(	(	PUNCT
ajfti-3940	23	5	2017	2017	NUM
ajfti-3940	23	6	)	)	PUNCT
ajfti-3940	23	7	in	in	ADP
ajfti-3940	23	8	his	his	PRON
ajfti-3940	23	9	article	article	NOUN
ajfti-3940	23	10	mentions	mention	VERB
ajfti-3940	23	11	that	that	SCONJ
ajfti-3940	23	12	digital	digital	ADJ
ajfti-3940	23	13	advertising	advertising	NOUN
ajfti-3940	23	14	includes	include	VERB
ajfti-3940	23	15	a	a	DET
ajfti-3940	23	16	large	large	ADJ
ajfti-3940	23	17	presence	presence	NOUN
ajfti-3940	23	18	on	on	ADP
ajfti-3940	23	19	social	social	ADJ
ajfti-3940	23	20	networks	network	NOUN
ajfti-3940	23	21	and	and	CCONJ
ajfti-3940	23	22	on	on	ADP
ajfti-3940	23	23	the	the	DET
ajfti-3940	23	24	web	web	NOUN
ajfti-3940	23	25	as	as	ADP
ajfti-3940	23	26	such	such	ADJ
ajfti-3940	23	27	,	,	PUNCT
ajfti-3940	23	28	therefore	therefore	ADV
ajfti-3940	23	29	in	in	ADP
ajfti-3940	23	30	our	our	PRON
ajfti-3940	23	31	society	society	NOUN
ajfti-3940	23	32	it	it	PRON
ajfti-3940	23	33	has	have	AUX
ajfti-3940	23	34	come	come	VERB
ajfti-3940	23	35	to	to	PART
ajfti-3940	23	36	have	have	VERB
ajfti-3940	23	37	a	a	DET
ajfti-3940	23	38	greater	great	ADJ
ajfti-3940	23	39	impact	impact	NOUN
ajfti-3940	23	40	and	and	CCONJ
ajfti-3940	23	41	many	many	ADJ
ajfti-3940	23	42	companies	company	NOUN
ajfti-3940	23	43	have	have	AUX
ajfti-3940	23	44	decided	decide	VERB
ajfti-3940	23	45	to	to	PART
ajfti-3940	23	46	implement	implement	VERB
ajfti-3940	23	47	a	a	DET
ajfti-3940	23	48	whole	whole	ADJ
ajfti-3940	23	49	marketing	marketing	NOUN
ajfti-3940	23	50	strategy	strategy	NOUN
ajfti-3940	23	51	.	.	PUNCT
ajfti-3940	24	1	on	on	ADP
ajfti-3940	24	2	the	the	DET
ajfti-3940	24	3	other	other	ADJ
ajfti-3940	24	4	hand	hand	NOUN
ajfti-3940	24	5	,	,	PUNCT
ajfti-3940	24	6	carrillo	carrillo	PROPN
ajfti-3940	24	7	&	&	CCONJ
ajfti-3940	24	8	castillo	castillo	PROPN
ajfti-3940	24	9	(	(	PUNCT
ajfti-3940	24	10	2005	2005	NUM
ajfti-3940	24	11	)	)	PUNCT
ajfti-3940	24	12	mention	mention	VERB
ajfti-3940	24	13	that	that	SCONJ
ajfti-3940	24	14	new	new	ADJ
ajfti-3940	24	15	digital	digital	ADJ
ajfti-3940	24	16	advertising	advertising	NOUN
ajfti-3940	24	17	(	(	PUNCT
ajfti-3940	24	18	npd	npd	PROPN
ajfti-3940	24	19	)	)	PUNCT
ajfti-3940	24	20	is	be	AUX
ajfti-3940	24	21	the	the	DET
ajfti-3940	24	22	result	result	NOUN
ajfti-3940	24	23	,	,	PUNCT
ajfti-3940	24	24	as	as	SCONJ
ajfti-3940	24	25	we	we	PRON
ajfti-3940	24	26	already	already	ADV
ajfti-3940	24	27	said	say	VERB
ajfti-3940	24	28	in	in	ADP
ajfti-3940	24	29	,	,	PUNCT
ajfti-3940	24	30	of	of	ADP
ajfti-3940	24	31	the	the	DET
ajfti-3940	24	32	gradual	gradual	ADJ
ajfti-3940	24	33	metamorphosis	metamorphosis	NOUN
ajfti-3940	24	34	that	that	PRON
ajfti-3940	24	35	advertising	advertising	NOUN
ajfti-3940	24	36	has	have	AUX
ajfti-3940	24	37	been	be	AUX
ajfti-3940	24	38	undergoing	undergo	VERB
ajfti-3940	24	39	from	from	ADP
ajfti-3940	24	40	a	a	DET
ajfti-3940	24	41	scenario	scenario	NOUN
ajfti-3940	24	42	of	of	ADP
ajfti-3940	24	43	inconsistency	inconsistency	NOUN
ajfti-3940	24	44	of	of	ADP
ajfti-3940	24	45	formats	format	NOUN
ajfti-3940	24	46	and	and	CCONJ
ajfti-3940	24	47	strategies	strategy	NOUN
ajfti-3940	24	48	to	to	ADP
ajfti-3940	24	49	a	a	DET
ajfti-3940	24	50	situation	situation	NOUN
ajfti-3940	24	51	of	of	ADP
ajfti-3940	24	52	greater	great	ADJ
ajfti-3940	24	53	richness	richness	NOUN
ajfti-3940	24	54	and	and	CCONJ
ajfti-3940	24	55	value	value	NOUN
ajfti-3940	24	56	in	in	ADP
ajfti-3940	24	57	terms	term	NOUN
ajfti-3940	24	58	of	of	ADP
ajfti-3940	24	59	form	form	NOUN
ajfti-3940	24	60	and	and	CCONJ
ajfti-3940	24	61	content	content	NOUN
ajfti-3940	24	62	.	.	PUNCT
ajfti-3940	25	1	advertising	advertising	NOUN
ajfti-3940	25	2	is	be	AUX
ajfti-3940	25	3	a	a	DET
ajfti-3940	25	4	key	key	ADJ
ajfti-3940	25	5	tool	tool	NOUN
ajfti-3940	25	6	within	within	ADP
ajfti-3940	25	7	the	the	DET
ajfti-3940	25	8	promotion	promotion	NOUN
ajfti-3940	25	9	mix	mix	NOUN
ajfti-3940	25	10	,	,	PUNCT
ajfti-3940	25	11	as	as	SCONJ
ajfti-3940	25	12	it	it	PRON
ajfti-3940	25	13	focuses	focus	VERB
ajfti-3940	25	14	on	on	ADP
ajfti-3940	25	15	influencing	influence	VERB
ajfti-3940	25	16	consumer	consumer	NOUN
ajfti-3940	25	17	purchasing	purchasing	NOUN
ajfti-3940	25	18	behavior	behavior	NOUN
ajfti-3940	25	19	and	and	CCONJ
ajfti-3940	25	20	perception	perception	NOUN
ajfti-3940	25	21	through	through	ADP
ajfti-3940	25	22	concrete	concrete	ADJ
ajfti-3940	25	23	and	and	CCONJ
ajfti-3940	25	24	well	well	ADV
ajfti-3940	25	25	-	-	PUNCT
ajfti-3940	25	26	founded	found	VERB
ajfti-3940	25	27	information	information	NOUN
ajfti-3940	25	28	,	,	PUNCT
ajfti-3940	25	29	ideas	idea	NOUN
ajfti-3940	25	30	and	and	CCONJ
ajfti-3940	25	31	opinions	opinion	NOUN
ajfti-3940	25	32	,	,	PUNCT
ajfti-3940	25	33	thus	thus	ADV
ajfti-3940	25	34	creating	create	VERB
ajfti-3940	25	35	a	a	DET
ajfti-3940	25	36	sense	sense	NOUN
ajfti-3940	25	37	of	of	ADP
ajfti-3940	25	38	belonging	belong	VERB
ajfti-3940	25	39	.	.	PUNCT
ajfti-3940	26	1	(	(	PUNCT
ajfti-3940	26	2	ramos	ramos	PROPN
ajfti-3940	26	3	et	et	PROPN
ajfti-3940	26	4	al	al	PROPN
ajfti-3940	26	5	.	.	PROPN
ajfti-3940	26	6	,	,	PUNCT
ajfti-3940	26	7	2020	2020	NUM
ajfti-3940	26	8	)	)	PUNCT
ajfti-3940	26	9	according	accord	VERB
ajfti-3940	26	10	to	to	ADP
ajfti-3940	26	11	freire	freire	PROPN
ajfti-3940	26	12	(	(	PUNCT
ajfti-3940	26	13	2014	2014	NUM
ajfti-3940	26	14	)	)	PUNCT
ajfti-3940	26	15	,	,	PUNCT
ajfti-3940	26	16	he	he	PRON
ajfti-3940	26	17	argues	argue	VERB
ajfti-3940	26	18	that	that	SCONJ
ajfti-3940	26	19	the	the	DET
ajfti-3940	26	20	marketing	marketing	NOUN
ajfti-3940	26	21	mix	mix	NOUN
ajfti-3940	26	22	(	(	PUNCT
ajfti-3940	26	23	also	also	ADV
ajfti-3940	26	24	called	call	VERB
ajfti-3940	26	25	marketing	marketing	NOUN
ajfti-3940	26	26	mix	mix	NOUN
ajfti-3940	26	27	,	,	PUNCT
ajfti-3940	26	28	commercial	commercial	ADJ
ajfti-3940	26	29	mix	mix	NOUN
ajfti-3940	26	30	,	,	PUNCT
ajfti-3940	26	31	commercial	commercial	ADJ
ajfti-3940	26	32	mix	mix	NOUN
ajfti-3940	26	33	,	,	PUNCT
ajfti-3940	26	34	the	the	DET
ajfti-3940	26	35	4p	4p	PROPN
ajfti-3940	26	36	’s	’s	PART
ajfti-3940	26	37	,	,	PUNCT
ajfti-3940	26	38	etc	etc	X
ajfti-3940	26	39	.	.	X
ajfti-3940	26	40	)	)	PUNCT
ajfti-3940	26	41	is	be	AUX
ajfti-3940	26	42	the	the	DET
ajfti-3940	26	43	name	name	NOUN
ajfti-3940	26	44	given	give	VERB
ajfti-3940	26	45	to	to	ADP
ajfti-3940	26	46	the	the	DET
ajfti-3940	26	47	tools	tool	NOUN
ajfti-3940	26	48	or	or	CCONJ
ajfti-3940	26	49	variables	variable	NOUN
ajfti-3940	26	50	that	that	SCONJ
ajfti-3940	26	51	the	the	DET
ajfti-3940	26	52	marketing	marketing	NOUN
ajfti-3940	26	53	manager	manager	NOUN
ajfti-3940	26	54	has	have	VERB
ajfti-3940	26	55	to	to	PART
ajfti-3940	26	56	achieve	achieve	VERB
ajfti-3940	26	57	the	the	DET
ajfti-3940	26	58	company	company	NOUN
ajfti-3940	26	59	’s	’s	PART
ajfti-3940	26	60	objectives	objective	NOUN
ajfti-3940	26	61	.	.	PUNCT
ajfti-3940	27	1	the	the	DET
ajfti-3940	27	2	4	4	NUM
ajfti-3940	27	3	p	p	NOUN
ajfti-3940	27	4	’s	’s	ADJ
ajfti-3940	27	5	pa	pa	PROPN
ajfti-3940	27	6	ge	ge	PROPN
ajfti-3940	27	7	33	33	NUM
ajfti-3940	27	8	https://journals.e-palli.com/home/index.php/ajfti	https://journals.e-palli.com/home/index.php/ajfti	NOUN
ajfti-3940	27	9	am	be	AUX
ajfti-3940	27	10	.	.	PUNCT
ajfti-3940	27	11	j.	j.	PROPN
ajfti-3940	27	12	financ	financ	PROPN
ajfti-3940	27	13	.	.	PUNCT
ajfti-3940	28	1	technol	technol	PROPN
ajfti-3940	28	2	.	.	PUNCT
ajfti-3940	28	3	innov	innov	PROPN
ajfti-3940	28	4	.	.	PUNCT
ajfti-3940	29	1	3(1	3(1	NUM
ajfti-3940	29	2	)	)	PUNCT
ajfti-3940	29	3	32	32	NUM
ajfti-3940	29	4	-	-	SYM
ajfti-3940	29	5	40	40	NUM
ajfti-3940	29	6	,	,	PUNCT
ajfti-3940	29	7	2025	2025	NUM
ajfti-3940	29	8	refer	refer	VERB
ajfti-3940	29	9	to	to	ADP
ajfti-3940	29	10	product	product	NOUN
ajfti-3940	29	11	,	,	PUNCT
ajfti-3940	29	12	place	place	NOUN
ajfti-3940	29	13	,	,	PUNCT
ajfti-3940	29	14	price	price	NOUN
ajfti-3940	29	15	and	and	CCONJ
ajfti-3940	29	16	promotion	promotion	NOUN
ajfti-3940	29	17	.	.	PUNCT
ajfti-3940	30	1	simply	simply	ADV
ajfti-3940	30	2	selling	sell	VERB
ajfti-3940	30	3	products	product	NOUN
ajfti-3940	30	4	to	to	ADP
ajfti-3940	30	5	customers	customer	NOUN
ajfti-3940	30	6	is	be	AUX
ajfti-3940	30	7	not	not	PART
ajfti-3940	30	8	enough	enough	ADJ
ajfti-3940	30	9	to	to	PART
ajfti-3940	30	10	remain	remain	VERB
ajfti-3940	30	11	competitive	competitive	ADJ
ajfti-3940	30	12	in	in	ADP
ajfti-3940	30	13	today	today	NOUN
ajfti-3940	30	14	’s	’s	PART
ajfti-3940	30	15	market	market	NOUN
ajfti-3940	30	16	.	.	PUNCT
ajfti-3940	31	1	it	it	PRON
ajfti-3940	31	2	is	be	AUX
ajfti-3940	31	3	essential	essential	ADJ
ajfti-3940	31	4	to	to	PART
ajfti-3940	31	5	know	know	VERB
ajfti-3940	31	6	the	the	DET
ajfti-3940	31	7	needs	need	NOUN
ajfti-3940	31	8	and	and	CCONJ
ajfti-3940	31	9	desires	desire	NOUN
ajfti-3940	31	10	of	of	ADP
ajfti-3940	31	11	customers	customer	NOUN
ajfti-3940	31	12	in	in	ADP
ajfti-3940	31	13	order	order	NOUN
ajfti-3940	31	14	to	to	PART
ajfti-3940	31	15	adapt	adapt	VERB
ajfti-3940	31	16	our	our	PRON
ajfti-3940	31	17	products	product	NOUN
ajfti-3940	31	18	and	and	CCONJ
ajfti-3940	31	19	ensure	ensure	VERB
ajfti-3940	31	20	their	their	PRON
ajfti-3940	31	21	satisfaction	satisfaction	NOUN
ajfti-3940	31	22	,	,	PUNCT
ajfti-3940	31	23	which	which	PRON
ajfti-3940	31	24	in	in	ADP
ajfti-3940	31	25	turn	turn	NOUN
ajfti-3940	31	26	can	can	AUX
ajfti-3940	31	27	generate	generate	VERB
ajfti-3940	31	28	repeat	repeat	NOUN
ajfti-3940	31	29	orders	order	NOUN
ajfti-3940	31	30	.	.	PUNCT
ajfti-3940	32	1	the	the	DET
ajfti-3940	32	2	impact	impact	NOUN
ajfti-3940	32	3	of	of	ADP
ajfti-3940	32	4	online	online	ADJ
ajfti-3940	32	5	advertising	advertising	NOUN
ajfti-3940	32	6	on	on	ADP
ajfti-3940	32	7	consumer	consumer	NOUN
ajfti-3940	32	8	behavior	behavior	NOUN
ajfti-3940	32	9	is	be	AUX
ajfti-3940	32	10	profound	profound	ADJ
ajfti-3940	32	11	and	and	CCONJ
ajfti-3940	32	12	constantly	constantly	ADV
ajfti-3940	32	13	evolving	evolve	VERB
ajfti-3940	32	14	in	in	ADP
ajfti-3940	32	15	the	the	DET
ajfti-3940	32	16	digital	digital	ADJ
ajfti-3940	32	17	age	age	NOUN
ajfti-3940	32	18	.	.	PUNCT
ajfti-3940	33	1	online	online	ADJ
ajfti-3940	33	2	advertising	advertising	NOUN
ajfti-3940	33	3	has	have	AUX
ajfti-3940	33	4	not	not	PART
ajfti-3940	33	5	only	only	ADV
ajfti-3940	33	6	transformed	transform	VERB
ajfti-3940	33	7	the	the	DET
ajfti-3940	33	8	way	way	NOUN
ajfti-3940	33	9	businesses	business	NOUN
ajfti-3940	33	10	promote	promote	VERB
ajfti-3940	33	11	their	their	PRON
ajfti-3940	33	12	products	product	NOUN
ajfti-3940	33	13	and	and	CCONJ
ajfti-3940	33	14	services	service	NOUN
ajfti-3940	33	15	,	,	PUNCT
ajfti-3940	33	16	but	but	CCONJ
ajfti-3940	33	17	it	it	PRON
ajfti-3940	33	18	has	have	AUX
ajfti-3940	33	19	also	also	ADV
ajfti-3940	33	20	shaped	shape	VERB
ajfti-3940	33	21	the	the	DET
ajfti-3940	33	22	way	way	NOUN
ajfti-3940	33	23	consumers	consumer	NOUN
ajfti-3940	33	24	interact	interact	VERB
ajfti-3940	33	25	with	with	ADP
ajfti-3940	33	26	brands	brand	NOUN
ajfti-3940	33	27	and	and	CCONJ
ajfti-3940	33	28	make	make	VERB
ajfti-3940	33	29	purchasing	purchasing	NOUN
ajfti-3940	33	30	decisions	decision	NOUN
ajfti-3940	33	31	(	(	PUNCT
ajfti-3940	33	32	palma	palma	NOUN
ajfti-3940	33	33	et	et	PROPN
ajfti-3940	33	34	al	al	PROPN
ajfti-3940	33	35	.	.	PROPN
ajfti-3940	33	36	,	,	PUNCT
ajfti-3940	33	37	2023	2023	NUM
ajfti-3940	33	38	)	)	PUNCT
ajfti-3940	33	39	.	.	PUNCT
ajfti-3940	34	1	digital	digital	ADJ
ajfti-3940	34	2	advertising	advertising	NOUN
ajfti-3940	34	3	not	not	PART
ajfti-3940	34	4	only	only	ADV
ajfti-3940	34	5	increases	increase	VERB
ajfti-3940	34	6	a	a	DET
ajfti-3940	34	7	brand	brand	NOUN
ajfti-3940	34	8	’s	’s	PART
ajfti-3940	34	9	visibility	visibility	NOUN
ajfti-3940	34	10	,	,	PUNCT
ajfti-3940	34	11	but	but	CCONJ
ajfti-3940	34	12	also	also	ADV
ajfti-3940	34	13	provides	provide	VERB
ajfti-3940	34	14	effective	effective	ADJ
ajfti-3940	34	15	tools	tool	NOUN
ajfti-3940	34	16	to	to	PART
ajfti-3940	34	17	boost	boost	VERB
ajfti-3940	34	18	sales	sale	NOUN
ajfti-3940	34	19	through	through	ADP
ajfti-3940	34	20	greater	great	ADJ
ajfti-3940	34	21	understanding	understanding	NOUN
ajfti-3940	34	22	and	and	CCONJ
ajfti-3940	34	23	connection	connection	NOUN
ajfti-3940	34	24	with	with	ADP
ajfti-3940	34	25	the	the	DET
ajfti-3940	34	26	consumer	consumer	NOUN
ajfti-3940	34	27	.	.	PUNCT
ajfti-3940	35	1	according	accord	VERB
ajfti-3940	35	2	to	to	ADP
ajfti-3940	35	3	alfaro	alfaro	PROPN
ajfti-3940	35	4	et	et	PROPN
ajfti-3940	35	5	al	al	PROPN
ajfti-3940	35	6	.	.	PROPN
ajfti-3940	36	1	(	(	PUNCT
ajfti-3940	36	2	2023	2023	NUM
ajfti-3940	36	3	):	):	PUNCT
ajfti-3940	36	4	today	today	NOUN
ajfti-3940	36	5	,	,	PUNCT
ajfti-3940	36	6	investment	investment	NOUN
ajfti-3940	36	7	in	in	ADP
ajfti-3940	36	8	digital	digital	ADJ
ajfti-3940	36	9	advertising	advertising	NOUN
ajfti-3940	36	10	is	be	AUX
ajfti-3940	36	11	capable	capable	ADJ
ajfti-3940	36	12	of	of	ADP
ajfti-3940	36	13	quantifying	quantify	VERB
ajfti-3940	36	14	virtual	virtual	ADJ
ajfti-3940	36	15	communities	community	NOUN
ajfti-3940	36	16	of	of	ADP
ajfti-3940	36	17	consumers	consumer	NOUN
ajfti-3940	36	18	,	,	PUNCT
ajfti-3940	36	19	as	as	ADV
ajfti-3940	36	20	well	well	ADV
ajfti-3940	36	21	as	as	ADP
ajfti-3940	36	22	allowing	allow	VERB
ajfti-3940	36	23	the	the	DET
ajfti-3940	36	24	construction	construction	NOUN
ajfti-3940	36	25	of	of	ADP
ajfti-3940	36	26	platforms	platform	NOUN
ajfti-3940	36	27	and	and	CCONJ
ajfti-3940	36	28	own	own	ADJ
ajfti-3940	36	29	content	content	NOUN
ajfti-3940	36	30	with	with	ADP
ajfti-3940	36	31	viral	viral	ADJ
ajfti-3940	36	32	potential	potential	NOUN
ajfti-3940	36	33	and	and	CCONJ
ajfti-3940	36	34	even	even	ADV
ajfti-3940	36	35	mapping	mapping	NOUN
ajfti-3940	36	36	and	and	CCONJ
ajfti-3940	36	37	tracking	track	VERB
ajfti-3940	36	38	interactions	interaction	NOUN
ajfti-3940	36	39	from	from	ADP
ajfti-3940	36	40	advertising	advertising	NOUN
ajfti-3940	36	41	sources	source	NOUN
ajfti-3940	36	42	to	to	ADP
ajfti-3940	36	43	electronic	electronic	ADJ
ajfti-3940	36	44	billing	billing	NOUN
ajfti-3940	36	45	.	.	PUNCT
ajfti-3940	37	1	the	the	DET
ajfti-3940	37	2	case	case	NOUN
ajfti-3940	37	3	of	of	ADP
ajfti-3940	37	4	“	"	PUNCT
ajfti-3940	37	5	water	water	NOUN
ajfti-3940	37	6	home	home	NOUN
ajfti-3940	37	7	express	express	NOUN
ajfti-3940	37	8	”	"	PUNCT
ajfti-3940	37	9	exemplifies	exemplify	VERB
ajfti-3940	37	10	how	how	SCONJ
ajfti-3940	37	11	investment	investment	NOUN
ajfti-3940	37	12	in	in	ADP
ajfti-3940	37	13	digital	digital	ADJ
ajfti-3940	37	14	advertising	advertising	NOUN
ajfti-3940	37	15	can	can	AUX
ajfti-3940	37	16	be	be	AUX
ajfti-3940	37	17	a	a	DET
ajfti-3940	37	18	powerful	powerful	ADJ
ajfti-3940	37	19	tool	tool	NOUN
ajfti-3940	37	20	to	to	PART
ajfti-3940	37	21	increase	increase	VERB
ajfti-3940	37	22	sales	sale	NOUN
ajfti-3940	37	23	.	.	PUNCT
ajfti-3940	38	1	by	by	ADP
ajfti-3940	38	2	quantifying	quantify	VERB
ajfti-3940	38	3	virtual	virtual	ADJ
ajfti-3940	38	4	communities	community	NOUN
ajfti-3940	38	5	,	,	PUNCT
ajfti-3940	38	6	creating	create	VERB
ajfti-3940	38	7	their	their	PRON
ajfti-3940	38	8	own	own	ADJ
ajfti-3940	38	9	content	content	NOUN
ajfti-3940	38	10	,	,	PUNCT
ajfti-3940	38	11	taking	take	VERB
ajfti-3940	38	12	advantage	advantage	NOUN
ajfti-3940	38	13	of	of	ADP
ajfti-3940	38	14	the	the	DET
ajfti-3940	38	15	potential	potential	NOUN
ajfti-3940	38	16	for	for	ADP
ajfti-3940	38	17	viralization	viralization	NOUN
ajfti-3940	38	18	and	and	CCONJ
ajfti-3940	38	19	mapping	mapping	NOUN
ajfti-3940	38	20	interactions	interaction	NOUN
ajfti-3940	38	21	effectively	effectively	ADV
ajfti-3940	38	22	,	,	PUNCT
ajfti-3940	38	23	companies	company	NOUN
ajfti-3940	38	24	can	can	AUX
ajfti-3940	38	25	optimize	optimize	VERB
ajfti-3940	38	26	their	their	PRON
ajfti-3940	38	27	marketing	marketing	NOUN
ajfti-3940	38	28	strategies	strategy	NOUN
ajfti-3940	38	29	and	and	CCONJ
ajfti-3940	38	30	obtain	obtain	VERB
ajfti-3940	38	31	significant	significant	ADJ
ajfti-3940	38	32	results	result	NOUN
ajfti-3940	38	33	in	in	ADP
ajfti-3940	38	34	their	their	PRON
ajfti-3940	38	35	sales	sale	NOUN
ajfti-3940	38	36	,	,	PUNCT
ajfti-3940	38	37	as	as	SCONJ
ajfti-3940	38	38	highlighted	highlight	VERB
ajfti-3940	38	39	in	in	ADP
ajfti-3940	38	40	alfaro	alfaro	PROPN
ajfti-3940	38	41	’s	’s	PART
ajfti-3940	38	42	analysis	analysis	NOUN
ajfti-3940	38	43	.	.	PUNCT
ajfti-3940	39	1	digital	digital	ADJ
ajfti-3940	39	2	advertising	advertising	NOUN
ajfti-3940	39	3	has	have	VERB
ajfti-3940	39	4	a	a	DET
ajfti-3940	39	5	significant	significant	ADJ
ajfti-3940	39	6	impact	impact	NOUN
ajfti-3940	39	7	on	on	ADP
ajfti-3940	39	8	sales	sale	NOUN
ajfti-3940	39	9	thanks	thank	NOUN
ajfti-3940	39	10	to	to	ADP
ajfti-3940	39	11	the	the	DET
ajfti-3940	39	12	strategies	strategy	NOUN
ajfti-3940	39	13	and	and	CCONJ
ajfti-3940	39	14	tools	tool	NOUN
ajfti-3940	39	15	that	that	PRON
ajfti-3940	39	16	facilitate	facilitate	VERB
ajfti-3940	39	17	effective	effective	ADJ
ajfti-3940	39	18	connections	connection	NOUN
ajfti-3940	39	19	between	between	ADP
ajfti-3940	39	20	companies	company	NOUN
ajfti-3940	39	21	and	and	CCONJ
ajfti-3940	39	22	consumers	consumer	NOUN
ajfti-3940	39	23	.	.	PUNCT
ajfti-3940	40	1	herrera	herrera	NOUN
ajfti-3940	40	2	et	et	PROPN
ajfti-3940	40	3	al	al	PROPN
ajfti-3940	40	4	.	.	PROPN
ajfti-3940	41	1	(	(	PUNCT
ajfti-3940	41	2	2011	2011	NUM
ajfti-3940	41	3	)	)	PUNCT
ajfti-3940	41	4	suggest	suggest	VERB
ajfti-3940	41	5	that	that	SCONJ
ajfti-3940	41	6	one	one	NUM
ajfti-3940	41	7	advantage	advantage	NOUN
ajfti-3940	41	8	is	be	AUX
ajfti-3940	41	9	the	the	DET
ajfti-3940	41	10	ability	ability	NOUN
ajfti-3940	41	11	to	to	PART
ajfti-3940	41	12	personalize	personalize	VERB
ajfti-3940	41	13	and	and	CCONJ
ajfti-3940	41	14	segment	segment	NOUN
ajfti-3940	41	15	campaigns	campaign	NOUN
ajfti-3940	41	16	,	,	PUNCT
ajfti-3940	41	17	which	which	PRON
ajfti-3940	41	18	increases	increase	VERB
ajfti-3940	41	19	the	the	DET
ajfti-3940	41	20	relevance	relevance	NOUN
ajfti-3940	41	21	of	of	ADP
ajfti-3940	41	22	advertising	advertising	NOUN
ajfti-3940	41	23	messages	message	NOUN
ajfti-3940	41	24	and	and	CCONJ
ajfti-3940	41	25	,	,	PUNCT
ajfti-3940	41	26	consequently	consequently	ADV
ajfti-3940	41	27	,	,	PUNCT
ajfti-3940	41	28	the	the	DET
ajfti-3940	41	29	sales	sale	NOUN
ajfti-3940	41	30	conversion	conversion	NOUN
ajfti-3940	41	31	rate	rate	NOUN
ajfti-3940	41	32	.	.	PUNCT
ajfti-3940	42	1	cordova	cordova	PROPN
ajfti-3940	42	2	(	(	PUNCT
ajfti-3940	42	3	2022	2022	NUM
ajfti-3940	42	4	)	)	PUNCT
ajfti-3940	42	5	argues	argue	VERB
ajfti-3940	42	6	that	that	SCONJ
ajfti-3940	42	7	it	it	PRON
ajfti-3940	42	8	is	be	AUX
ajfti-3940	42	9	important	important	ADJ
ajfti-3940	42	10	to	to	PART
ajfti-3940	42	11	highlight	highlight	VERB
ajfti-3940	42	12	that	that	PRON
ajfti-3940	42	13	without	without	ADP
ajfti-3940	42	14	advertising	advertising	NOUN
ajfti-3940	42	15	and	and	CCONJ
ajfti-3940	42	16	without	without	ADP
ajfti-3940	42	17	sales	sale	NOUN
ajfti-3940	42	18	,	,	PUNCT
ajfti-3940	42	19	the	the	DET
ajfti-3940	42	20	economic	economic	ADJ
ajfti-3940	42	21	growth	growth	NOUN
ajfti-3940	42	22	that	that	PRON
ajfti-3940	42	23	we	we	PRON
ajfti-3940	42	24	all	all	PRON
ajfti-3940	42	25	desire	desire	VERB
ajfti-3940	42	26	is	be	AUX
ajfti-3940	42	27	not	not	PART
ajfti-3940	42	28	promoted	promote	VERB
ajfti-3940	42	29	,	,	PUNCT
ajfti-3940	42	30	both	both	PRON
ajfti-3940	42	31	for	for	ADP
ajfti-3940	42	32	the	the	DET
ajfti-3940	42	33	company	company	NOUN
ajfti-3940	42	34	,	,	PUNCT
ajfti-3940	42	35	which	which	PRON
ajfti-3940	42	36	needs	need	VERB
ajfti-3940	42	37	to	to	PART
ajfti-3940	42	38	grow	grow	VERB
ajfti-3940	42	39	,	,	PUNCT
ajfti-3940	42	40	and	and	CCONJ
ajfti-3940	42	41	for	for	ADP
ajfti-3940	42	42	the	the	DET
ajfti-3940	42	43	staff	staff	NOUN
ajfti-3940	42	44	,	,	PUNCT
ajfti-3940	42	45	who	who	PRON
ajfti-3940	42	46	experience	experience	VERB
ajfti-3940	42	47	a	a	DET
ajfti-3940	42	48	decrease	decrease	NOUN
ajfti-3940	42	49	in	in	ADP
ajfti-3940	42	50	their	their	PRON
ajfti-3940	42	51	income	income	NOUN
ajfti-3940	42	52	.	.	PUNCT
ajfti-3940	43	1	this	this	PRON
ajfti-3940	43	2	affects	affect	VERB
ajfti-3940	43	3	both	both	CCONJ
ajfti-3940	43	4	the	the	DET
ajfti-3940	43	5	company	company	NOUN
ajfti-3940	43	6	and	and	CCONJ
ajfti-3940	43	7	the	the	DET
ajfti-3940	43	8	sales	sale	NOUN
ajfti-3940	43	9	staff	staff	NOUN
ajfti-3940	43	10	.	.	PUNCT
ajfti-3940	44	1	according	accord	VERB
ajfti-3940	44	2	to	to	ADP
ajfti-3940	44	3	bertone	bertone	NOUN
ajfti-3940	44	4	(	(	PUNCT
ajfti-3940	44	5	2019	2019	NUM
ajfti-3940	44	6	)	)	PUNCT
ajfti-3940	44	7	,	,	PUNCT
ajfti-3940	44	8	he	he	PRON
ajfti-3940	44	9	mentions	mention	VERB
ajfti-3940	44	10	that	that	SCONJ
ajfti-3940	44	11	sales	sale	NOUN
ajfti-3940	44	12	“	"	PUNCT
ajfti-3940	44	13	is	be	AUX
ajfti-3940	44	14	a	a	DET
ajfti-3940	44	15	process	process	NOUN
ajfti-3940	44	16	that	that	PRON
ajfti-3940	44	17	is	be	AUX
ajfti-3940	44	18	a	a	DET
ajfti-3940	44	19	theoretical	theoretical	ADJ
ajfti-3940	44	20	and	and	CCONJ
ajfti-3940	44	21	practical	practical	ADJ
ajfti-3940	44	22	study	study	NOUN
ajfti-3940	44	23	in	in	ADP
ajfti-3940	44	24	which	which	PRON
ajfti-3940	44	25	the	the	DET
ajfti-3940	44	26	advantages	advantage	NOUN
ajfti-3940	44	27	that	that	PRON
ajfti-3940	44	28	organizations	organization	NOUN
ajfti-3940	44	29	can	can	AUX
ajfti-3940	44	30	access	access	VERB
ajfti-3940	44	31	by	by	ADP
ajfti-3940	44	32	managing	manage	VERB
ajfti-3940	44	33	their	their	PRON
ajfti-3940	44	34	sales	sale	NOUN
ajfti-3940	44	35	activities	activity	NOUN
ajfti-3940	44	36	by	by	ADP
ajfti-3940	44	37	processes	process	NOUN
ajfti-3940	44	38	are	be	AUX
ajfti-3940	44	39	analyzed	analyze	VERB
ajfti-3940	44	40	”	"	PUNCT
ajfti-3940	44	41	.	.	PUNCT
ajfti-3940	45	1	it	it	PRON
ajfti-3940	45	2	is	be	AUX
ajfti-3940	45	3	important	important	ADJ
ajfti-3940	45	4	to	to	PART
ajfti-3940	45	5	clarify	clarify	VERB
ajfti-3940	45	6	that	that	DET
ajfti-3940	45	7	btl	btl	NOUN
ajfti-3940	45	8	is	be	AUX
ajfti-3940	45	9	the	the	DET
ajfti-3940	45	10	abbreviation	abbreviation	NOUN
ajfti-3940	45	11	for	for	ADP
ajfti-3940	45	12	“	"	PUNCT
ajfti-3940	45	13	below	below	ADP
ajfti-3940	45	14	the	the	DET
ajfti-3940	45	15	line	line	NOUN
ajfti-3940	45	16	”	"	PUNCT
ajfti-3940	45	17	.	.	PUNCT
ajfti-3940	46	1	it	it	PRON
ajfti-3940	46	2	refers	refer	VERB
ajfti-3940	46	3	to	to	ADP
ajfti-3940	46	4	advertising	advertising	NOUN
ajfti-3940	46	5	aimed	aim	VERB
ajfti-3940	46	6	at	at	ADP
ajfti-3940	46	7	specific	specific	ADJ
ajfti-3940	46	8	groups	group	NOUN
ajfti-3940	46	9	of	of	ADP
ajfti-3940	46	10	people	people	NOUN
ajfti-3940	46	11	.	.	PUNCT
ajfti-3940	47	1	without	without	ADP
ajfti-3940	47	2	a	a	DET
ajfti-3940	47	3	doubt	doubt	NOUN
ajfti-3940	47	4	,	,	PUNCT
ajfti-3940	47	5	it	it	PRON
ajfti-3940	47	6	is	be	AUX
ajfti-3940	47	7	the	the	DET
ajfti-3940	47	8	ideal	ideal	ADJ
ajfti-3940	47	9	advertising	advertising	NOUN
ajfti-3940	47	10	to	to	PART
ajfti-3940	47	11	seek	seek	VERB
ajfti-3940	47	12	conversions	conversion	NOUN
ajfti-3940	47	13	and	and	CCONJ
ajfti-3940	47	14	direct	direct	ADJ
ajfti-3940	47	15	responses	response	NOUN
ajfti-3940	47	16	,	,	PUNCT
ajfti-3940	47	17	that	that	ADV
ajfti-3940	47	18	is	is	ADV
ajfti-3940	47	19	,	,	PUNCT
ajfti-3940	47	20	for	for	SCONJ
ajfti-3940	47	21	the	the	DET
ajfti-3940	47	22	consumer	consumer	NOUN
ajfti-3940	47	23	to	to	PART
ajfti-3940	47	24	choose	choose	VERB
ajfti-3940	47	25	us	we	PRON
ajfti-3940	47	26	quickly	quickly	ADV
ajfti-3940	47	27	due	due	ADP
ajfti-3940	47	28	to	to	ADP
ajfti-3940	47	29	direct	direct	ADJ
ajfti-3940	47	30	contact	contact	NOUN
ajfti-3940	47	31	with	with	ADP
ajfti-3940	47	32	him	he	PRON
ajfti-3940	47	33	.	.	PUNCT
ajfti-3940	48	1	during	during	ADP
ajfti-3940	48	2	the	the	DET
ajfti-3940	48	3	sales	sale	NOUN
ajfti-3940	48	4	process	process	NOUN
ajfti-3940	48	5	,	,	PUNCT
ajfti-3940	48	6	it	it	PRON
ajfti-3940	48	7	is	be	AUX
ajfti-3940	48	8	essential	essential	ADJ
ajfti-3940	48	9	that	that	SCONJ
ajfti-3940	48	10	the	the	DET
ajfti-3940	48	11	seller	seller	NOUN
ajfti-3940	48	12	accompanies	accompany	VERB
ajfti-3940	48	13	the	the	DET
ajfti-3940	48	14	customer	customer	NOUN
ajfti-3940	48	15	at	at	ADP
ajfti-3940	48	16	each	each	DET
ajfti-3940	48	17	stage	stage	NOUN
ajfti-3940	48	18	of	of	ADP
ajfti-3940	48	19	their	their	PRON
ajfti-3940	48	20	purchasing	purchasing	NOUN
ajfti-3940	48	21	cycle	cycle	NOUN
ajfti-3940	48	22	,	,	PUNCT
ajfti-3940	48	23	satisfying	satisfy	VERB
ajfti-3940	48	24	their	their	PRON
ajfti-3940	48	25	constant	constant	ADJ
ajfti-3940	48	26	needs	need	NOUN
ajfti-3940	48	27	by	by	ADP
ajfti-3940	48	28	providing	provide	VERB
ajfti-3940	48	29	the	the	DET
ajfti-3940	48	30	right	right	ADJ
ajfti-3940	48	31	information	information	NOUN
ajfti-3940	48	32	at	at	ADP
ajfti-3940	48	33	the	the	DET
ajfti-3940	48	34	right	right	ADJ
ajfti-3940	48	35	time	time	NOUN
ajfti-3940	48	36	(	(	PUNCT
ajfti-3940	48	37	johnston	johnston	PROPN
ajfti-3940	48	38	&	&	CCONJ
ajfti-3940	48	39	marshall	marshall	PROPN
ajfti-3940	48	40	,	,	PUNCT
ajfti-3940	48	41	2009	2009	NUM
ajfti-3940	48	42	)	)	PUNCT
ajfti-3940	48	43	.	.	PUNCT
ajfti-3940	49	1	it	it	PRON
ajfti-3940	49	2	is	be	AUX
ajfti-3940	49	3	crucial	crucial	ADJ
ajfti-3940	49	4	that	that	SCONJ
ajfti-3940	49	5	the	the	DET
ajfti-3940	49	6	sales	sale	NOUN
ajfti-3940	49	7	process	process	NOUN
ajfti-3940	49	8	perfectly	perfectly	ADV
ajfti-3940	49	9	matches	match	VERB
ajfti-3940	49	10	the	the	DET
ajfti-3940	49	11	buyer	buyer	NOUN
ajfti-3940	49	12	’s	’s	PART
ajfti-3940	49	13	acquisition	acquisition	NOUN
ajfti-3940	49	14	process	process	NOUN
ajfti-3940	49	15	,	,	PUNCT
ajfti-3940	49	16	both	both	PRON
ajfti-3940	49	17	being	be	AUX
ajfti-3940	49	18	mirror	mirror	NOUN
ajfti-3940	49	19	images.however	images.however	NUM
ajfti-3940	49	20	,	,	PUNCT
ajfti-3940	49	21	it	it	PRON
ajfti-3940	49	22	is	be	AUX
ajfti-3940	49	23	important	important	ADJ
ajfti-3940	49	24	to	to	PART
ajfti-3940	49	25	note	note	VERB
ajfti-3940	49	26	that	that	SCONJ
ajfti-3940	49	27	,	,	PUNCT
ajfti-3940	49	28	although	although	SCONJ
ajfti-3940	49	29	they	they	PRON
ajfti-3940	49	30	are	be	AUX
ajfti-3940	49	31	important	important	ADJ
ajfti-3940	49	32	,	,	PUNCT
ajfti-3940	49	33	they	they	PRON
ajfti-3940	49	34	would	would	AUX
ajfti-3940	49	35	not	not	PART
ajfti-3940	49	36	be	be	AUX
ajfti-3940	49	37	possible	possible	ADJ
ajfti-3940	49	38	without	without	ADP
ajfti-3940	49	39	the	the	DET
ajfti-3940	49	40	other	other	ADJ
ajfti-3940	49	41	marketing	marketing	NOUN
ajfti-3940	49	42	functions	function	NOUN
ajfti-3940	49	43	and	and	CCONJ
ajfti-3940	49	44	activities	activity	NOUN
ajfti-3940	49	45	that	that	PRON
ajfti-3940	49	46	ensure	ensure	VERB
ajfti-3940	49	47	customer	customer	NOUN
ajfti-3940	49	48	loyalty	loyalty	NOUN
ajfti-3940	49	49	and	and	CCONJ
ajfti-3940	49	50	repeat	repeat	NOUN
ajfti-3940	49	51	purchases	purchase	NOUN
ajfti-3940	49	52	,	,	PUNCT
ajfti-3940	49	53	which	which	PRON
ajfti-3940	49	54	is	be	AUX
ajfti-3940	49	55	crucial	crucial	ADJ
ajfti-3940	49	56	for	for	ADP
ajfti-3940	49	57	generating	generate	VERB
ajfti-3940	49	58	profits	profit	NOUN
ajfti-3940	49	59	(	(	PUNCT
ajfti-3940	49	60	orrego	orrego	ADJ
ajfti-3940	49	61	,	,	PUNCT
ajfti-3940	49	62	2021	2021	NUM
ajfti-3940	49	63	)	)	PUNCT
ajfti-3940	49	64	.	.	PUNCT
ajfti-3940	50	1	nowadays	nowadays	ADV
ajfti-3940	50	2	,	,	PUNCT
ajfti-3940	50	3	modern	modern	ADJ
ajfti-3940	50	4	organizations	organization	NOUN
ajfti-3940	50	5	implement	implement	VERB
ajfti-3940	50	6	a	a	DET
ajfti-3940	50	7	complex	complex	ADJ
ajfti-3940	50	8	communications	communication	NOUN
ajfti-3940	50	9	system	system	NOUN
ajfti-3940	50	10	within	within	ADP
ajfti-3940	50	11	their	their	PRON
ajfti-3940	50	12	various	various	ADJ
ajfti-3940	50	13	marketing	marketing	NOUN
ajfti-3940	50	14	activities	activity	NOUN
ajfti-3940	50	15	.	.	PUNCT
ajfti-3940	51	1	through	through	ADP
ajfti-3940	51	2	its	its	PRON
ajfti-3940	51	3	mix	mix	NOUN
ajfti-3940	51	4	of	of	ADP
ajfti-3940	51	5	communications	communication	NOUN
ajfti-3940	51	6	advertising	advertising	NOUN
ajfti-3940	51	7	,	,	PUNCT
ajfti-3940	51	8	sales	sale	NOUN
ajfti-3940	51	9	promotion	promotion	NOUN
ajfti-3940	51	10	and	and	CCONJ
ajfti-3940	51	11	personal	personal	ADJ
ajfti-3940	51	12	selling	selling	NOUN
ajfti-3940	51	13	the	the	DET
ajfti-3940	51	14	company	company	NOUN
ajfti-3940	51	15	manages	manage	VERB
ajfti-3940	51	16	to	to	PART
ajfti-3940	51	17	reach	reach	VERB
ajfti-3940	51	18	its	its	PRON
ajfti-3940	51	19	target	target	NOUN
ajfti-3940	51	20	market	market	NOUN
ajfti-3940	51	21	,	,	PUNCT
ajfti-3940	51	22	whether	whether	SCONJ
ajfti-3940	51	23	it	it	PRON
ajfti-3940	51	24	be	be	VERB
ajfti-3940	51	25	intermediaries	intermediary	NOUN
ajfti-3940	51	26	,	,	PUNCT
ajfti-3940	51	27	consumers	consumer	NOUN
ajfti-3940	51	28	,	,	PUNCT
ajfti-3940	51	29	public	public	ADJ
ajfti-3940	51	30	opinion	opinion	NOUN
ajfti-3940	51	31	,	,	PUNCT
ajfti-3940	51	32	among	among	ADP
ajfti-3940	51	33	others	other	NOUN
ajfti-3940	51	34	.	.	PUNCT
ajfti-3940	52	1	it	it	PRON
ajfti-3940	52	2	is	be	AUX
ajfti-3940	52	3	crucial	crucial	ADJ
ajfti-3940	52	4	for	for	SCONJ
ajfti-3940	52	5	companies	company	NOUN
ajfti-3940	52	6	to	to	PART
ajfti-3940	52	7	identify	identify	VERB
ajfti-3940	52	8	“	"	PUNCT
ajfti-3940	52	9	what	what	DET
ajfti-3940	52	10	strategy	strategy	NOUN
ajfti-3940	52	11	or	or	CCONJ
ajfti-3940	52	12	content	content	NOUN
ajfti-3940	52	13	they	they	PRON
ajfti-3940	52	14	should	should	AUX
ajfti-3940	52	15	use	use	VERB
ajfti-3940	52	16	,	,	PUNCT
ajfti-3940	52	17	clearly	clearly	ADV
ajfti-3940	52	18	establishing	establish	VERB
ajfti-3940	52	19	the	the	DET
ajfti-3940	52	20	objectives	objective	NOUN
ajfti-3940	52	21	,	,	PUNCT
ajfti-3940	52	22	the	the	DET
ajfti-3940	52	23	channel	channel	NOUN
ajfti-3940	52	24	to	to	PART
ajfti-3940	52	25	be	be	AUX
ajfti-3940	52	26	used	use	VERB
ajfti-3940	52	27	,	,	PUNCT
ajfti-3940	52	28	such	such	ADJ
ajfti-3940	52	29	as	as	ADP
ajfti-3940	52	30	social	social	ADJ
ajfti-3940	52	31	networks	network	NOUN
ajfti-3940	52	32	or	or	CCONJ
ajfti-3940	52	33	websites	website	NOUN
ajfti-3940	52	34	,	,	PUNCT
ajfti-3940	52	35	and	and	CCONJ
ajfti-3940	52	36	selecting	select	VERB
ajfti-3940	52	37	the	the	DET
ajfti-3940	52	38	most	most	ADV
ajfti-3940	52	39	appropriate	appropriate	ADJ
ajfti-3940	52	40	formats	format	NOUN
ajfti-3940	52	41	for	for	ADP
ajfti-3940	52	42	the	the	DET
ajfti-3940	52	43	purpose	purpose	NOUN
ajfti-3940	52	44	of	of	ADP
ajfti-3940	52	45	obtaining	obtain	VERB
ajfti-3940	52	46	sales	sale	NOUN
ajfti-3940	52	47	”	"	PUNCT
ajfti-3940	52	48	(	(	PUNCT
ajfti-3940	52	49	torres	torre	VERB
ajfti-3940	52	50	et	et	PROPN
ajfti-3940	52	51	al	al	PROPN
ajfti-3940	52	52	.	.	PROPN
ajfti-3940	52	53	,	,	PUNCT
ajfti-3940	52	54	2021	2021	NUM
ajfti-3940	52	55	)	)	PUNCT
ajfti-3940	52	56	.	.	PUNCT
ajfti-3940	53	1	it	it	PRON
ajfti-3940	53	2	is	be	AUX
ajfti-3940	53	3	also	also	ADV
ajfti-3940	53	4	worth	worth	ADJ
ajfti-3940	53	5	considering	consider	VERB
ajfti-3940	53	6	that	that	SCONJ
ajfti-3940	53	7	the	the	DET
ajfti-3940	53	8	way	way	NOUN
ajfti-3940	53	9	of	of	ADP
ajfti-3940	53	10	“	"	PUNCT
ajfti-3940	53	11	making	make	VERB
ajfti-3940	53	12	sales	sale	NOUN
ajfti-3940	53	13	has	have	AUX
ajfti-3940	53	14	evolved	evolve	VERB
ajfti-3940	53	15	greatly	greatly	ADV
ajfti-3940	53	16	,	,	PUNCT
ajfti-3940	53	17	one	one	NUM
ajfti-3940	53	18	of	of	ADP
ajfti-3940	53	19	the	the	DET
ajfti-3940	53	20	most	most	ADV
ajfti-3940	53	21	effective	effective	ADJ
ajfti-3940	53	22	means	mean	NOUN
ajfti-3940	53	23	of	of	ADP
ajfti-3940	53	24	marketing	market	VERB
ajfti-3940	53	25	a	a	DET
ajfti-3940	53	26	product	product	NOUN
ajfti-3940	53	27	is	be	AUX
ajfti-3940	53	28	the	the	DET
ajfti-3940	53	29	internet	internet	NOUN
ajfti-3940	53	30	;	;	PUNCT
ajfti-3940	53	31	this	this	DET
ajfti-3940	53	32	type	type	NOUN
ajfti-3940	53	33	of	of	ADP
ajfti-3940	53	34	transaction	transaction	NOUN
ajfti-3940	53	35	is	be	AUX
ajfti-3940	53	36	called	call	VERB
ajfti-3940	53	37	electronic	electronic	ADJ
ajfti-3940	53	38	sales	sale	NOUN
ajfti-3940	53	39	”	"	PUNCT
ajfti-3940	53	40	(	(	PUNCT
ajfti-3940	53	41	calderón	calderón	NOUN
ajfti-3940	53	42	et	et	PROPN
ajfti-3940	53	43	al	al	PROPN
ajfti-3940	53	44	.	.	PROPN
ajfti-3940	53	45	,	,	PUNCT
ajfti-3940	53	46	2020	2020	NUM
ajfti-3940	53	47	)	)	PUNCT
ajfti-3940	53	48	.	.	PUNCT
ajfti-3940	54	1	the	the	DET
ajfti-3940	54	2	motivation	motivation	NOUN
ajfti-3940	54	3	to	to	PART
ajfti-3940	54	4	purchase	purchase	VERB
ajfti-3940	54	5	arises	arise	VERB
ajfti-3940	54	6	when	when	SCONJ
ajfti-3940	54	7	a	a	DET
ajfti-3940	54	8	need	need	NOUN
ajfti-3940	54	9	arises	arise	VERB
ajfti-3940	54	10	in	in	ADP
ajfti-3940	54	11	the	the	DET
ajfti-3940	54	12	consumer	consumer	NOUN
ajfti-3940	54	13	,	,	PUNCT
ajfti-3940	54	14	which	which	PRON
ajfti-3940	54	15	generates	generate	VERB
ajfti-3940	54	16	a	a	DET
ajfti-3940	54	17	force	force	NOUN
ajfti-3940	54	18	to	to	PART
ajfti-3940	54	19	act	act	VERB
ajfti-3940	54	20	on	on	ADP
ajfti-3940	54	21	the	the	DET
ajfti-3940	54	22	organism	organism	NOUN
ajfti-3940	54	23	,	,	PUNCT
ajfti-3940	54	24	but	but	CCONJ
ajfti-3940	54	25	this	this	PRON
ajfti-3940	54	26	only	only	ADV
ajfti-3940	54	27	happens	happen	VERB
ajfti-3940	54	28	when	when	SCONJ
ajfti-3940	54	29	the	the	DET
ajfti-3940	54	30	motivation	motivation	NOUN
ajfti-3940	54	31	is	be	AUX
ajfti-3940	54	32	extremely	extremely	ADV
ajfti-3940	54	33	strong	strong	ADJ
ajfti-3940	54	34	enough	enough	ADV
ajfti-3940	54	35	to	to	PART
ajfti-3940	54	36	lead	lead	VERB
ajfti-3940	54	37	the	the	DET
ajfti-3940	54	38	person	person	NOUN
ajfti-3940	54	39	to	to	PART
ajfti-3940	54	40	make	make	VERB
ajfti-3940	54	41	the	the	DET
ajfti-3940	54	42	purchase	purchase	NOUN
ajfti-3940	54	43	.	.	PUNCT
ajfti-3940	55	1	digital	digital	ADJ
ajfti-3940	55	2	advertising	advertising	NOUN
ajfti-3940	55	3	can	can	AUX
ajfti-3940	55	4	have	have	VERB
ajfti-3940	55	5	a	a	DET
ajfti-3940	55	6	profound	profound	ADJ
ajfti-3940	55	7	and	and	CCONJ
ajfti-3940	55	8	positive	positive	ADJ
ajfti-3940	55	9	impact	impact	NOUN
ajfti-3940	55	10	on	on	ADP
ajfti-3940	55	11	water	water	NOUN
ajfti-3940	55	12	home	home	NOUN
ajfti-3940	55	13	express	express	NOUN
ajfti-3940	55	14	’	'	PUNCT
ajfti-3940	55	15	sales	sale	NOUN
ajfti-3940	55	16	.	.	PUNCT
ajfti-3940	56	1	by	by	ADP
ajfti-3940	56	2	improving	improve	VERB
ajfti-3940	56	3	visibility	visibility	NOUN
ajfti-3940	56	4	,	,	PUNCT
ajfti-3940	56	5	personalizing	personalize	VERB
ajfti-3940	56	6	campaigns	campaign	NOUN
ajfti-3940	56	7	,	,	PUNCT
ajfti-3940	56	8	optimizing	optimize	VERB
ajfti-3940	56	9	in	in	ADP
ajfti-3940	56	10	real	real	ADJ
ajfti-3940	56	11	time	time	NOUN
ajfti-3940	56	12	,	,	PUNCT
ajfti-3940	56	13	encouraging	encourage	VERB
ajfti-3940	56	14	engagement	engagement	NOUN
ajfti-3940	56	15	,	,	PUNCT
ajfti-3940	56	16	taking	take	VERB
ajfti-3940	56	17	advantage	advantage	NOUN
ajfti-3940	56	18	of	of	ADP
ajfti-3940	56	19	viralization	viralization	NOUN
ajfti-3940	56	20	,	,	PUNCT
ajfti-3940	56	21	and	and	CCONJ
ajfti-3940	56	22	facilitating	facilitate	VERB
ajfti-3940	56	23	the	the	DET
ajfti-3940	56	24	purchase	purchase	NOUN
ajfti-3940	56	25	process	process	NOUN
ajfti-3940	56	26	,	,	PUNCT
ajfti-3940	56	27	the	the	DET
ajfti-3940	56	28	company	company	NOUN
ajfti-3940	56	29	can	can	AUX
ajfti-3940	56	30	experience	experience	VERB
ajfti-3940	56	31	significant	significant	ADJ
ajfti-3940	56	32	growth	growth	NOUN
ajfti-3940	56	33	in	in	ADP
ajfti-3940	56	34	its	its	PRON
ajfti-3940	56	35	sales	sale	NOUN
ajfti-3940	56	36	.	.	PUNCT
ajfti-3940	57	1	the	the	DET
ajfti-3940	57	2	key	key	NOUN
ajfti-3940	57	3	to	to	ADP
ajfti-3940	57	4	maximizing	maximize	VERB
ajfti-3940	57	5	the	the	DET
ajfti-3940	57	6	impact	impact	NOUN
ajfti-3940	57	7	of	of	ADP
ajfti-3940	57	8	digital	digital	ADJ
ajfti-3940	57	9	advertising	advertising	NOUN
ajfti-3940	57	10	on	on	ADP
ajfti-3940	57	11	business	business	NOUN
ajfti-3940	57	12	results	result	NOUN
ajfti-3940	57	13	is	be	AUX
ajfti-3940	57	14	the	the	DET
ajfti-3940	57	15	ability	ability	NOUN
ajfti-3940	57	16	to	to	PART
ajfti-3940	57	17	effectively	effectively	ADV
ajfti-3940	57	18	and	and	CCONJ
ajfti-3940	57	19	efficiently	efficiently	ADV
ajfti-3940	57	20	connect	connect	VERB
ajfti-3940	57	21	with	with	ADP
ajfti-3940	57	22	consumers	consumer	NOUN
ajfti-3940	57	23	.	.	PUNCT
ajfti-3940	58	1	online	online	ADJ
ajfti-3940	58	2	advertising	advertising	NOUN
ajfti-3940	58	3	has	have	AUX
ajfti-3940	58	4	grown	grow	VERB
ajfti-3940	58	5	exponentially	exponentially	ADV
ajfti-3940	58	6	over	over	ADP
ajfti-3940	58	7	the	the	DET
ajfti-3940	58	8	past	past	ADJ
ajfti-3940	58	9	few	few	ADJ
ajfti-3940	58	10	decades	decade	NOUN
ajfti-3940	58	11	,	,	PUNCT
ajfti-3940	58	12	becoming	become	VERB
ajfti-3940	58	13	a	a	DET
ajfti-3940	58	14	fundamental	fundamental	ADJ
ajfti-3940	58	15	component	component	NOUN
ajfti-3940	58	16	of	of	ADP
ajfti-3940	58	17	many	many	ADJ
ajfti-3940	58	18	companies	company	NOUN
ajfti-3940	58	19	’	’	PART
ajfti-3940	58	20	marketing	marketing	NOUN
ajfti-3940	58	21	strategy	strategy	NOUN
ajfti-3940	58	22	.	.	PUNCT
ajfti-3940	59	1	in	in	ADP
ajfti-3940	59	2	an	an	DET
ajfti-3940	59	3	increasingly	increasingly	ADV
ajfti-3940	59	4	digitalized	digitalize	VERB
ajfti-3940	59	5	world	world	NOUN
ajfti-3940	59	6	,	,	PUNCT
ajfti-3940	59	7	online	online	ADJ
ajfti-3940	59	8	presence	presence	NOUN
ajfti-3940	59	9	has	have	AUX
ajfti-3940	59	10	become	become	VERB
ajfti-3940	59	11	crucial	crucial	ADJ
ajfti-3940	59	12	for	for	ADP
ajfti-3940	59	13	brands	brand	NOUN
ajfti-3940	59	14	that	that	PRON
ajfti-3940	59	15	want	want	VERB
ajfti-3940	59	16	to	to	PART
ajfti-3940	59	17	connect	connect	VERB
ajfti-3940	59	18	with	with	ADP
ajfti-3940	59	19	their	their	PRON
ajfti-3940	59	20	audience	audience	NOUN
ajfti-3940	59	21	and	and	CCONJ
ajfti-3940	59	22	increase	increase	VERB
ajfti-3940	59	23	their	their	PRON
ajfti-3940	59	24	market	market	NOUN
ajfti-3940	59	25	share.this	share.this	PRON
ajfti-3940	59	26	work	work	NOUN
ajfti-3940	59	27	is	be	AUX
ajfti-3940	59	28	expected	expect	VERB
ajfti-3940	59	29	to	to	PART
ajfti-3940	59	30	not	not	PART
ajfti-3940	59	31	only	only	ADV
ajfti-3940	59	32	provide	provide	VERB
ajfti-3940	59	33	valuable	valuable	ADJ
ajfti-3940	59	34	knowledge	knowledge	NOUN
ajfti-3940	59	35	for	for	ADP
ajfti-3940	59	36	entrepreneurship	entrepreneurship	NOUN
ajfti-3940	59	37	,	,	PUNCT
ajfti-3940	59	38	but	but	CCONJ
ajfti-3940	59	39	also	also	ADV
ajfti-3940	59	40	contribute	contribute	VERB
ajfti-3940	59	41	in	in	ADP
ajfti-3940	59	42	general	general	ADJ
ajfti-3940	59	43	to	to	ADP
ajfti-3940	59	44	the	the	DET
ajfti-3940	59	45	influence	influence	NOUN
ajfti-3940	59	46	of	of	ADP
ajfti-3940	59	47	digital	digital	ADJ
ajfti-3940	59	48	advertising	advertising	NOUN
ajfti-3940	59	49	on	on	ADP
ajfti-3940	59	50	sales	sale	NOUN
ajfti-3940	59	51	within	within	ADP
ajfti-3940	59	52	the	the	DET
ajfti-3940	59	53	drinking	drinking	NOUN
ajfti-3940	59	54	water	water	NOUN
ajfti-3940	59	55	products	product	NOUN
ajfti-3940	59	56	sector	sector	NOUN
ajfti-3940	59	57	.	.	PUNCT
ajfti-3940	60	1	to	to	PART
ajfti-3940	60	2	carry	carry	VERB
ajfti-3940	60	3	out	out	ADP
ajfti-3940	60	4	this	this	DET
ajfti-3940	60	5	analysis	analysis	NOUN
ajfti-3940	60	6	,	,	PUNCT
ajfti-3940	60	7	various	various	ADJ
ajfti-3940	60	8	research	research	NOUN
ajfti-3940	60	9	methods	method	NOUN
ajfti-3940	60	10	will	will	AUX
ajfti-3940	60	11	be	be	AUX
ajfti-3940	60	12	used	use	VERB
ajfti-3940	60	13	,	,	PUNCT
ajfti-3940	60	14	including	include	VERB
ajfti-3940	60	15	analysis	analysis	NOUN
ajfti-3940	60	16	of	of	ADP
ajfti-3940	60	17	sales	sale	NOUN
ajfti-3940	60	18	data	datum	NOUN
ajfti-3940	60	19	before	before	ADV
ajfti-3940	60	20	and	and	CCONJ
ajfti-3940	60	21	after	after	ADP
ajfti-3940	60	22	the	the	DET
ajfti-3940	60	23	implementation	implementation	NOUN
ajfti-3940	60	24	of	of	ADP
ajfti-3940	60	25	digital	digital	ADJ
ajfti-3940	60	26	advertising	advertising	NOUN
ajfti-3940	60	27	campaigns	campaign	NOUN
ajfti-3940	60	28	,	,	PUNCT
ajfti-3940	60	29	customer	customer	NOUN
ajfti-3940	60	30	surveys	survey	NOUN
ajfti-3940	60	31	,	,	PUNCT
ajfti-3940	60	32	and	and	CCONJ
ajfti-3940	60	33	interviews	interview	NOUN
ajfti-3940	60	34	with	with	ADP
ajfti-3940	60	35	water	water	NOUN
ajfti-3940	60	36	home	home	NOUN
ajfti-3940	60	37	express	express	VERB
ajfti-3940	60	38	canoa	canoa	PROPN
ajfti-3940	60	39	’s	’s	PART
ajfti-3940	60	40	marketing	marketing	NOUN
ajfti-3940	60	41	team	team	NOUN
ajfti-3940	60	42	.	.	PUNCT
ajfti-3940	61	1	the	the	DET
ajfti-3940	61	2	results	result	NOUN
ajfti-3940	61	3	of	of	ADP
ajfti-3940	61	4	this	this	DET
ajfti-3940	61	5	study	study	NOUN
ajfti-3940	61	6	will	will	AUX
ajfti-3940	61	7	provide	provide	VERB
ajfti-3940	61	8	a	a	DET
ajfti-3940	61	9	clear	clear	ADJ
ajfti-3940	61	10	insight	insight	NOUN
ajfti-3940	61	11	into	into	ADP
ajfti-3940	61	12	the	the	DET
ajfti-3940	61	13	effectiveness	effectiveness	NOUN
ajfti-3940	61	14	of	of	ADP
ajfti-3940	61	15	digital	digital	ADJ
ajfti-3940	61	16	advertising	advertising	NOUN
ajfti-3940	61	17	in	in	ADP
ajfti-3940	61	18	the	the	DET
ajfti-3940	61	19	company	company	NOUN
ajfti-3940	61	20	’s	’s	PART
ajfti-3940	61	21	specific	specific	ADJ
ajfti-3940	61	22	context	context	NOUN
ajfti-3940	61	23	,	,	PUNCT
ajfti-3940	61	24	also	also	ADV
ajfti-3940	61	25	offering	offer	VERB
ajfti-3940	61	26	recommendations	recommendation	NOUN
ajfti-3940	61	27	for	for	ADP
ajfti-3940	61	28	future	future	ADJ
ajfti-3940	61	29	strategies	strategy	NOUN
ajfti-3940	61	30	.	.	PUNCT
ajfti-3940	62	1	based	base	VERB
ajfti-3940	62	2	on	on	ADP
ajfti-3940	62	3	the	the	DET
ajfti-3940	62	4	above	above	NOUN
ajfti-3940	62	5	,	,	PUNCT
ajfti-3940	62	6	this	this	DET
ajfti-3940	62	7	study	study	NOUN
ajfti-3940	62	8	aims	aim	VERB
ajfti-3940	62	9	to	to	PART
ajfti-3940	62	10	analyze	analyze	VERB
ajfti-3940	62	11	the	the	DET
ajfti-3940	62	12	impact	impact	NOUN
ajfti-3940	62	13	of	of	ADP
ajfti-3940	62	14	online	online	ADJ
ajfti-3940	62	15	advertising	advertising	NOUN
ajfti-3940	62	16	on	on	ADP
ajfti-3940	62	17	the	the	DET
ajfti-3940	62	18	sales	sale	NOUN
ajfti-3940	62	19	of	of	ADP
ajfti-3940	62	20	water	water	NOUN
ajfti-3940	62	21	home	home	NOUN
ajfti-3940	62	22	express	express	VERB
ajfti-3940	62	23	canoa	canoa	NOUN
ajfti-3940	62	24	,	,	PUNCT
ajfti-3940	62	25	a	a	DET
ajfti-3940	62	26	company	company	NOUN
ajfti-3940	62	27	specialized	specialize	VERB
ajfti-3940	62	28	in	in	ADP
ajfti-3940	62	29	the	the	DET
ajfti-3940	62	30	marketing	marketing	NOUN
ajfti-3940	62	31	of	of	ADP
ajfti-3940	62	32	bottled	bottled	ADJ
ajfti-3940	62	33	water	water	NOUN
ajfti-3940	62	34	in	in	ADP
ajfti-3940	62	35	the	the	DET
ajfti-3940	62	36	parish	parish	NOUN
ajfti-3940	62	37	of	of	ADP
ajfti-3940	62	38	canoa	canoa	PROPN
ajfti-3940	62	39	.	.	PUNCT
ajfti-3940	63	1	activities	activity	NOUN
ajfti-3940	63	2	that	that	PRON
ajfti-3940	63	3	will	will	AUX
ajfti-3940	63	4	help	help	VERB
ajfti-3940	63	5	achieve	achieve	VERB
ajfti-3940	63	6	this	this	DET
ajfti-3940	63	7	objective	objective	NOUN
ajfti-3940	63	8	include	include	VERB
ajfti-3940	63	9	1	1	NUM
ajfti-3940	63	10	.	.	PUNCT
ajfti-3940	63	11	recognize	recognize	VERB
ajfti-3940	63	12	the	the	DET
ajfti-3940	63	13	digital	digital	ADJ
ajfti-3940	63	14	advertising	advertising	NOUN
ajfti-3940	63	15	tactics	tactic	NOUN
ajfti-3940	63	16	used	use	VERB
ajfti-3940	63	17	by	by	ADP
ajfti-3940	63	18	pa	pa	PROPN
ajfti-3940	63	19	ge	ge	PROPN
ajfti-3940	63	20	34	34	NUM
ajfti-3940	63	21	https://journals.e-palli.com/home/index.php/ajfti	https://journals.e-palli.com/home/index.php/ajfti	NOUN
ajfti-3940	63	22	am	be	AUX
ajfti-3940	63	23	.	.	PUNCT
ajfti-3940	64	1	j.	j.	PROPN
ajfti-3940	64	2	financ	financ	PROPN
ajfti-3940	64	3	.	.	PUNCT
ajfti-3940	65	1	technol	technol	PROPN
ajfti-3940	65	2	.	.	PUNCT
ajfti-3940	65	3	innov	innov	PROPN
ajfti-3940	65	4	.	.	PUNCT
ajfti-3940	66	1	3(1	3(1	NUM
ajfti-3940	66	2	)	)	PUNCT
ajfti-3940	66	3	32	32	NUM
ajfti-3940	66	4	-	-	SYM
ajfti-3940	66	5	40	40	NUM
ajfti-3940	66	6	,	,	PUNCT
ajfti-3940	66	7	2025	2025	NUM
ajfti-3940	66	8	water	water	NOUN
ajfti-3940	66	9	home	home	NOUN
ajfti-3940	66	10	express	express	VERB
ajfti-3940	66	11	canoa	canoa	NOUN
ajfti-3940	66	12	to	to	PART
ajfti-3940	66	13	promote	promote	VERB
ajfti-3940	66	14	its	its	PRON
ajfti-3940	66	15	products	product	NOUN
ajfti-3940	66	16	.	.	PUNCT
ajfti-3940	67	1	2	2	X
ajfti-3940	67	2	.	.	X
ajfti-3940	67	3	analyze	analyze	VERB
ajfti-3940	67	4	the	the	DET
ajfti-3940	67	5	effect	effect	NOUN
ajfti-3940	67	6	of	of	ADP
ajfti-3940	67	7	digital	digital	ADJ
ajfti-3940	67	8	advertising	advertising	NOUN
ajfti-3940	67	9	on	on	ADP
ajfti-3940	67	10	increasing	increase	VERB
ajfti-3940	67	11	the	the	DET
ajfti-3940	67	12	company	company	NOUN
ajfti-3940	67	13	’s	’s	PART
ajfti-3940	67	14	sales	sale	NOUN
ajfti-3940	67	15	.	.	PUNCT
ajfti-3940	68	1	3	3	X
ajfti-3940	68	2	.	.	X
ajfti-3940	68	3	compare	compare	VERB
ajfti-3940	68	4	the	the	DET
ajfti-3940	68	5	results	result	NOUN
ajfti-3940	68	6	achieved	achieve	VERB
ajfti-3940	68	7	through	through	ADP
ajfti-3940	68	8	digital	digital	ADJ
ajfti-3940	68	9	advertising	advertising	NOUN
ajfti-3940	68	10	with	with	ADP
ajfti-3940	68	11	other	other	ADJ
ajfti-3940	68	12	marketing	marketing	NOUN
ajfti-3940	68	13	strategies	strategy	NOUN
ajfti-3940	68	14	used	use	VERB
ajfti-3940	68	15	by	by	ADP
ajfti-3940	68	16	water	water	NOUN
ajfti-3940	68	17	home	home	NOUN
ajfti-3940	68	18	express	express	VERB
ajfti-3940	68	19	canoa	canoa	NOUN
ajfti-3940	68	20	.	.	PUNCT
ajfti-3940	69	1	theoretical	theoretical	ADJ
ajfti-3940	69	2	basis	basis	NOUN
ajfti-3940	69	3	supporting	support	VERB
ajfti-3940	69	4	the	the	DET
ajfti-3940	69	5	study	study	NOUN
ajfti-3940	69	6	:	:	PUNCT
ajfti-3940	69	7	digital	digital	ADJ
ajfti-3940	69	8	advertising	advertising	NOUN
ajfti-3940	69	9	interactive	interactive	ADJ
ajfti-3940	69	10	advertising	advertising	NOUN
ajfti-3940	69	11	between	between	ADP
ajfti-3940	69	12	agents	agent	NOUN
ajfti-3940	69	13	is	be	AUX
ajfti-3940	69	14	not	not	PART
ajfti-3940	69	15	a	a	DET
ajfti-3940	69	16	new	new	ADJ
ajfti-3940	69	17	concept	concept	NOUN
ajfti-3940	69	18	,	,	PUNCT
ajfti-3940	69	19	as	as	SCONJ
ajfti-3940	69	20	it	it	PRON
ajfti-3940	69	21	has	have	AUX
ajfti-3940	69	22	been	be	AUX
ajfti-3940	69	23	present	present	ADJ
ajfti-3940	69	24	in	in	ADP
ajfti-3940	69	25	direct	direct	ADJ
ajfti-3940	69	26	marketing	marketing	NOUN
ajfti-3940	69	27	,	,	PUNCT
ajfti-3940	69	28	as	as	ADP
ajfti-3940	69	29	in	in	ADP
ajfti-3940	69	30	the	the	DET
ajfti-3940	69	31	case	case	NOUN
ajfti-3940	69	32	of	of	ADP
ajfti-3940	69	33	telephone	telephone	NOUN
ajfti-3940	69	34	marketing	marketing	NOUN
ajfti-3940	69	35	.	.	PUNCT
ajfti-3940	70	1	nor	nor	CCONJ
ajfti-3940	70	2	has	have	AUX
ajfti-3940	70	3	it	it	PRON
ajfti-3940	70	4	emerged	emerge	VERB
ajfti-3940	70	5	exclusively	exclusively	ADV
ajfti-3940	70	6	with	with	ADP
ajfti-3940	70	7	the	the	DET
ajfti-3940	70	8	arrival	arrival	NOUN
ajfti-3940	70	9	of	of	ADP
ajfti-3940	70	10	the	the	DET
ajfti-3940	70	11	internet	internet	NOUN
ajfti-3940	70	12	or	or	CCONJ
ajfti-3940	70	13	the	the	DET
ajfti-3940	70	14	digital	digital	ADJ
ajfti-3940	70	15	age	age	NOUN
ajfti-3940	70	16	.	.	PUNCT
ajfti-3940	71	1	however	however	ADV
ajfti-3940	71	2	,	,	PUNCT
ajfti-3940	71	3	the	the	DET
ajfti-3940	71	4	network	network	NOUN
ajfti-3940	71	5	and	and	CCONJ
ajfti-3940	71	6	digital	digital	ADJ
ajfti-3940	71	7	media	medium	NOUN
ajfti-3940	71	8	have	have	AUX
ajfti-3940	71	9	considerably	considerably	ADV
ajfti-3940	71	10	expanded	expand	VERB
ajfti-3940	71	11	the	the	DET
ajfti-3940	71	12	opportunities	opportunity	NOUN
ajfti-3940	71	13	for	for	SCONJ
ajfti-3940	71	14	this	this	DET
ajfti-3940	71	15	relationship	relationship	NOUN
ajfti-3940	71	16	to	to	PART
ajfti-3940	71	17	be	be	AUX
ajfti-3940	71	18	established	establish	VERB
ajfti-3940	71	19	,	,	PUNCT
ajfti-3940	71	20	exponentially	exponentially	ADV
ajfti-3940	71	21	multiplying	multiply	VERB
ajfti-3940	71	22	the	the	DET
ajfti-3940	71	23	interactions	interaction	NOUN
ajfti-3940	71	24	between	between	ADP
ajfti-3940	71	25	advertisers	advertiser	NOUN
ajfti-3940	71	26	and	and	CCONJ
ajfti-3940	71	27	consumers	consumer	NOUN
ajfti-3940	71	28	,	,	PUNCT
ajfti-3940	71	29	as	as	ADV
ajfti-3940	71	30	well	well	ADV
ajfti-3940	71	31	as	as	ADP
ajfti-3940	71	32	between	between	ADP
ajfti-3940	71	33	brands	brand	NOUN
ajfti-3940	71	34	and	and	CCONJ
ajfti-3940	71	35	audiences	audience	NOUN
ajfti-3940	71	36	(	(	PUNCT
ajfti-3940	71	37	cuesta	cuesta	PROPN
ajfti-3940	71	38	&	&	CCONJ
ajfti-3940	71	39	garcia	garcia	PROPN
ajfti-3940	71	40	,	,	PUNCT
ajfti-3940	71	41	2023	2023	NUM
ajfti-3940	71	42	)	)	PUNCT
ajfti-3940	71	43	.	.	PUNCT
ajfti-3940	72	1	interactivity	interactivity	NOUN
ajfti-3940	72	2	represents	represent	VERB
ajfti-3940	72	3	both	both	CCONJ
ajfti-3940	72	4	a	a	DET
ajfti-3940	72	5	challenge	challenge	NOUN
ajfti-3940	72	6	and	and	CCONJ
ajfti-3940	72	7	a	a	DET
ajfti-3940	72	8	crucial	crucial	ADJ
ajfti-3940	72	9	,	,	PUNCT
ajfti-3940	72	10	socially	socially	ADV
ajfti-3940	72	11	relevant	relevant	ADJ
ajfti-3940	72	12	opportunity	opportunity	NOUN
ajfti-3940	72	13	and	and	CCONJ
ajfti-3940	72	14	becomes	become	VERB
ajfti-3940	72	15	an	an	DET
ajfti-3940	72	16	essential	essential	ADJ
ajfti-3940	72	17	driver	driver	NOUN
ajfti-3940	72	18	of	of	ADP
ajfti-3940	72	19	change	change	NOUN
ajfti-3940	72	20	for	for	ADP
ajfti-3940	72	21	advertising	advertising	NOUN
ajfti-3940	72	22	,	,	PUNCT
ajfti-3940	72	23	being	be	AUX
ajfti-3940	72	24	an	an	DET
ajfti-3940	72	25	indispensable	indispensable	ADJ
ajfti-3940	72	26	aspect	aspect	NOUN
ajfti-3940	72	27	of	of	ADP
ajfti-3940	72	28	its	its	PRON
ajfti-3940	72	29	continuity	continuity	NOUN
ajfti-3940	72	30	.	.	PUNCT
ajfti-3940	73	1	digital	digital	ADJ
ajfti-3940	73	2	advertising	advertising	NOUN
ajfti-3940	73	3	“	"	PUNCT
ajfti-3940	73	4	is	be	AUX
ajfti-3940	73	5	presented	present	VERB
ajfti-3940	73	6	on	on	ADP
ajfti-3940	73	7	various	various	ADJ
ajfti-3940	73	8	platforms	platform	NOUN
ajfti-3940	73	9	called	call	VERB
ajfti-3940	73	10	digital	digital	ADJ
ajfti-3940	73	11	media	medium	NOUN
ajfti-3940	73	12	,	,	PUNCT
ajfti-3940	73	13	defined	define	VERB
ajfti-3940	73	14	as	as	ADP
ajfti-3940	73	15	those	those	PRON
ajfti-3940	73	16	through	through	ADP
ajfti-3940	73	17	which	which	PRON
ajfti-3940	73	18	information	information	NOUN
ajfti-3940	73	19	can	can	AUX
ajfti-3940	73	20	be	be	AUX
ajfti-3940	73	21	created	create	VERB
ajfti-3940	73	22	,	,	PUNCT
ajfti-3940	73	23	observed	observe	VERB
ajfti-3940	73	24	,	,	PUNCT
ajfti-3940	73	25	transformed	transform	VERB
ajfti-3940	73	26	and	and	CCONJ
ajfti-3940	73	27	stored	store	VERB
ajfti-3940	73	28	on	on	ADP
ajfti-3940	73	29	a	a	DET
ajfti-3940	73	30	wide	wide	ADJ
ajfti-3940	73	31	variety	variety	NOUN
ajfti-3940	73	32	of	of	ADP
ajfti-3940	73	33	digital	digital	ADJ
ajfti-3940	73	34	electronic	electronic	ADJ
ajfti-3940	73	35	devices	device	NOUN
ajfti-3940	73	36	”	"	PUNCT
ajfti-3940	73	37	(	(	PUNCT
ajfti-3940	73	38	canales	canale	NOUN
ajfti-3940	73	39	,	,	PUNCT
ajfti-3940	73	40	2020	2020	NUM
ajfti-3940	73	41	)	)	PUNCT
ajfti-3940	73	42	.	.	PUNCT
ajfti-3940	74	1	once	once	ADV
ajfti-3940	74	2	the	the	DET
ajfti-3940	74	3	creative	creative	ADJ
ajfti-3940	74	4	concept	concept	NOUN
ajfti-3940	74	5	has	have	AUX
ajfti-3940	74	6	been	be	AUX
ajfti-3940	74	7	created	create	VERB
ajfti-3940	74	8	,	,	PUNCT
ajfti-3940	74	9	digital	digital	ADJ
ajfti-3940	74	10	media	medium	NOUN
ajfti-3940	74	11	is	be	AUX
ajfti-3940	74	12	responsible	responsible	ADJ
ajfti-3940	74	13	for	for	ADP
ajfti-3940	74	14	its	its	PRON
ajfti-3940	74	15	dissemination	dissemination	NOUN
ajfti-3940	74	16	across	across	ADP
ajfti-3940	74	17	a	a	DET
ajfti-3940	74	18	wide	wide	ADJ
ajfti-3940	74	19	variety	variety	NOUN
ajfti-3940	74	20	of	of	ADP
ajfti-3940	74	21	electronic	electronic	ADJ
ajfti-3940	74	22	devices	device	NOUN
ajfti-3940	74	23	.	.	PUNCT
ajfti-3940	75	1	this	this	PRON
ajfti-3940	75	2	is	be	AUX
ajfti-3940	75	3	why	why	SCONJ
ajfti-3940	75	4	digital	digital	ADJ
ajfti-3940	75	5	advertising	advertising	NOUN
ajfti-3940	75	6	is	be	AUX
ajfti-3940	75	7	the	the	DET
ajfti-3940	75	8	only	only	ADJ
ajfti-3940	75	9	one	one	NUM
ajfti-3940	75	10	that	that	PRON
ajfti-3940	75	11	strives	strive	VERB
ajfti-3940	75	12	to	to	PART
ajfti-3940	75	13	create	create	VERB
ajfti-3940	75	14	an	an	DET
ajfti-3940	75	15	experience	experience	NOUN
ajfti-3940	75	16	that	that	PRON
ajfti-3940	75	17	involves	involve	VERB
ajfti-3940	75	18	those	those	PRON
ajfti-3940	75	19	who	who	PRON
ajfti-3940	75	20	use	use	VERB
ajfti-3940	75	21	it	it	PRON
ajfti-3940	75	22	.	.	PUNCT
ajfti-3940	76	1	digital	digital	ADJ
ajfti-3940	76	2	advertising	advertising	NOUN
ajfti-3940	76	3	is	be	AUX
ajfti-3940	76	4	,	,	PUNCT
ajfti-3940	76	5	according	accord	VERB
ajfti-3940	76	6	to	to	ADP
ajfti-3940	76	7	grandson	grandson	NOUN
ajfti-3940	76	8	(	(	PUNCT
ajfti-3940	76	9	2016	2016	NUM
ajfti-3940	76	10	)	)	PUNCT
ajfti-3940	76	11	,	,	PUNCT
ajfti-3940	76	12	“	"	PUNCT
ajfti-3940	76	13	a	a	DET
ajfti-3940	76	14	large	large	ADJ
ajfti-3940	76	15	number	number	NOUN
ajfti-3940	76	16	of	of	ADP
ajfti-3940	76	17	cases	case	NOUN
ajfti-3940	76	18	and	and	CCONJ
ajfti-3940	76	19	,	,	PUNCT
ajfti-3940	76	20	until	until	ADP
ajfti-3940	76	21	now	now	ADV
ajfti-3940	76	22	,	,	PUNCT
ajfti-3940	76	23	a	a	DET
ajfti-3940	76	24	set	set	NOUN
ajfti-3940	76	25	of	of	ADP
ajfti-3940	76	26	unconnected	unconnected	ADJ
ajfti-3940	76	27	forms	form	NOUN
ajfti-3940	76	28	created	create	VERB
ajfti-3940	76	29	on	on	ADP
ajfti-3940	76	30	the	the	DET
ajfti-3940	76	31	internet	internet	NOUN
ajfti-3940	76	32	and	and	CCONJ
ajfti-3940	76	33	in	in	ADP
ajfti-3940	76	34	the	the	DET
ajfti-3940	76	35	first	first	ADJ
ajfti-3940	76	36	practices	practice	NOUN
ajfti-3940	76	37	of	of	ADP
ajfti-3940	76	38	digital	digital	ADJ
ajfti-3940	76	39	tv	tv	NOUN
ajfti-3940	76	40	”	"	PUNCT
ajfti-3940	76	41	.	.	PUNCT
ajfti-3940	77	1	it	it	PRON
ajfti-3940	77	2	is	be	AUX
ajfti-3940	77	3	a	a	DET
ajfti-3940	77	4	range	range	NOUN
ajfti-3940	77	5	of	of	ADP
ajfti-3940	77	6	actions	action	NOUN
ajfti-3940	77	7	without	without	ADP
ajfti-3940	77	8	a	a	DET
ajfti-3940	77	9	strategy	strategy	NOUN
ajfti-3940	77	10	to	to	PART
ajfti-3940	77	11	support	support	VERB
ajfti-3940	77	12	them	they	PRON
ajfti-3940	77	13	,	,	PUNCT
ajfti-3940	77	14	offering	offer	VERB
ajfti-3940	77	15	,	,	PUNCT
ajfti-3940	77	16	in	in	ADP
ajfti-3940	77	17	addition	addition	NOUN
ajfti-3940	77	18	,	,	PUNCT
ajfti-3940	77	19	content	content	NOUN
ajfti-3940	77	20	that	that	PRON
ajfti-3940	77	21	is	be	AUX
ajfti-3940	77	22	not	not	PART
ajfti-3940	77	23	integrated	integrate	VERB
ajfti-3940	77	24	,	,	PUNCT
ajfti-3940	77	25	not	not	PART
ajfti-3940	77	26	to	to	PART
ajfti-3940	77	27	say	say	VERB
ajfti-3940	77	28	“	"	PUNCT
ajfti-3940	77	29	disintegrated	disintegrate	VERB
ajfti-3940	77	30	”	"	PUNCT
ajfti-3940	77	31	,	,	PUNCT
ajfti-3940	77	32	in	in	ADP
ajfti-3940	77	33	the	the	DET
ajfti-3940	77	34	digital	digital	ADJ
ajfti-3940	77	35	environment	environment	NOUN
ajfti-3940	77	36	or	or	CCONJ
ajfti-3940	77	37	,	,	PUNCT
ajfti-3940	77	38	in	in	ADP
ajfti-3940	77	39	other	other	ADJ
ajfti-3940	77	40	words	word	NOUN
ajfti-3940	77	41	,	,	PUNCT
ajfti-3940	77	42	almost	almost	ADV
ajfti-3940	77	43	added	add	VERB
ajfti-3940	77	44	to	to	ADP
ajfti-3940	77	45	the	the	DET
ajfti-3940	77	46	digital	digital	ADJ
ajfti-3940	77	47	experiences	experience	NOUN
ajfti-3940	77	48	that	that	PRON
ajfti-3940	77	49	have	have	AUX
ajfti-3940	77	50	been	be	AUX
ajfti-3940	77	51	developed	develop	VERB
ajfti-3940	77	52	,	,	PUNCT
ajfti-3940	77	53	such	such	ADJ
ajfti-3940	77	54	as	as	ADP
ajfti-3940	77	55	web	web	NOUN
ajfti-3940	77	56	pages	page	NOUN
ajfti-3940	77	57	.	.	PUNCT
ajfti-3940	78	1	return	return	VERB
ajfti-3940	78	2	on	on	ADP
ajfti-3940	78	3	investment	investment	NOUN
ajfti-3940	78	4	(	(	PUNCT
ajfti-3940	78	5	roi	roi	NOUN
ajfti-3940	78	6	)	)	PUNCT
ajfti-3940	78	7	in	in	ADP
ajfti-3940	78	8	digital	digital	ADJ
ajfti-3940	78	9	advertising	advertising	NOUN
ajfti-3940	78	10	calculating	calculate	VERB
ajfti-3940	78	11	social	social	ADJ
ajfti-3940	78	12	media	medium	NOUN
ajfti-3940	78	13	roi	roi	NOUN
ajfti-3940	78	14	,	,	PUNCT
ajfti-3940	78	15	most	most	ADJ
ajfti-3940	78	16	companies	company	NOUN
ajfti-3940	78	17	start	start	VERB
ajfti-3940	78	18	by	by	ADP
ajfti-3940	78	19	measuring	measure	VERB
ajfti-3940	78	20	the	the	DET
ajfti-3940	78	21	cost	cost	NOUN
ajfti-3940	78	22	of	of	ADP
ajfti-3940	78	23	launching	launch	VERB
ajfti-3940	78	24	and	and	CCONJ
ajfti-3940	78	25	engaging	engage	VERB
ajfti-3940	78	26	on	on	ADP
ajfti-3940	78	27	a	a	DET
ajfti-3940	78	28	blog	blog	NOUN
ajfti-3940	78	29	or	or	CCONJ
ajfti-3940	78	30	social	social	ADJ
ajfti-3940	78	31	network	network	NOUN
ajfti-3940	78	32	and	and	CCONJ
ajfti-3940	78	33	then	then	ADV
ajfti-3940	78	34	calculating	calculate	VERB
ajfti-3940	78	35	their	their	PRON
ajfti-3940	78	36	return	return	NOUN
ajfti-3940	78	37	on	on	ADP
ajfti-3940	78	38	that	that	DET
ajfti-3940	78	39	social	social	ADJ
ajfti-3940	78	40	media	medium	NOUN
ajfti-3940	78	41	investment	investment	NOUN
ajfti-3940	78	42	.	.	PUNCT
ajfti-3940	79	1	according	accord	VERB
ajfti-3940	79	2	to	to	ADP
ajfti-3940	79	3	jimenez	jimenez	PROPN
ajfti-3940	79	4	(	(	PUNCT
ajfti-3940	79	5	2018	2018	NUM
ajfti-3940	79	6	):	):	PUNCT
ajfti-3940	79	7	these	these	DET
ajfti-3940	79	8	behaviours	behaviour	NOUN
ajfti-3940	79	9	can	can	AUX
ajfti-3940	79	10	then	then	ADV
ajfti-3940	79	11	be	be	AUX
ajfti-3940	79	12	considered	consider	VERB
ajfti-3940	79	13	(	(	PUNCT
ajfti-3940	79	14	and	and	CCONJ
ajfti-3940	79	15	measured	measure	VERB
ajfti-3940	79	16	)	)	PUNCT
ajfti-3940	79	17	as	as	ADP
ajfti-3940	79	18	consumer	consumer	NOUN
ajfti-3940	79	19	investments	investment	NOUN
ajfti-3940	79	20	in	in	ADP
ajfti-3940	79	21	companies	company	NOUN
ajfti-3940	79	22	’	'	PUNCT
ajfti-3940	79	23	social	social	ADJ
ajfti-3940	79	24	media	medium	NOUN
ajfti-3940	79	25	communication	communication	NOUN
ajfti-3940	79	26	efforts	effort	NOUN
ajfti-3940	79	27	.	.	PUNCT
ajfti-3940	80	1	this	this	PRON
ajfti-3940	80	2	suggests	suggest	VERB
ajfti-3940	80	3	that	that	SCONJ
ajfti-3940	80	4	returns	return	NOUN
ajfti-3940	80	5	on	on	ADP
ajfti-3940	80	6	social	social	ADJ
ajfti-3940	80	7	media	medium	NOUN
ajfti-3940	80	8	investments	investment	NOUN
ajfti-3940	80	9	would	would	AUX
ajfti-3940	80	10	not	not	PART
ajfti-3940	80	11	always	always	ADV
ajfti-3940	80	12	be	be	AUX
ajfti-3940	80	13	measured	measure	VERB
ajfti-3940	80	14	in	in	ADP
ajfti-3940	80	15	financial	financial	ADJ
ajfti-3940	80	16	units	unit	NOUN
ajfti-3940	80	17	,	,	PUNCT
ajfti-3940	80	18	but	but	CCONJ
ajfti-3940	80	19	also	also	ADV
ajfti-3940	80	20	in	in	ADP
ajfti-3940	80	21	consumer	consumer	NOUN
ajfti-3940	80	22	behaviours	behaviour	NOUN
ajfti-3940	80	23	(	(	PUNCT
ajfti-3940	80	24	consumer	consumer	NOUN
ajfti-3940	80	25	investments	investment	NOUN
ajfti-3940	80	26	)	)	PUNCT
ajfti-3940	80	27	depending	depend	VERB
ajfti-3940	80	28	on	on	ADP
ajfti-3940	80	29	the	the	DET
ajfti-3940	80	30	type	type	NOUN
ajfti-3940	80	31	of	of	ADP
ajfti-3940	80	32	social	social	ADJ
ajfti-3940	80	33	network	network	NOUN
ajfti-3940	80	34	.	.	PUNCT
ajfti-3940	81	1	these	these	DET
ajfti-3940	81	2	investments	investment	NOUN
ajfti-3940	81	3	include	include	VERB
ajfti-3940	81	4	obvious	obvious	ADJ
ajfti-3940	81	5	measures	measure	NOUN
ajfti-3940	81	6	such	such	ADJ
ajfti-3940	81	7	as	as	ADP
ajfti-3940	81	8	the	the	DET
ajfti-3940	81	9	number	number	NOUN
ajfti-3940	81	10	of	of	ADP
ajfti-3940	81	11	visits	visit	NOUN
ajfti-3940	81	12	and	and	CCONJ
ajfti-3940	81	13	time	time	NOUN
ajfti-3940	81	14	spent	spend	VERB
ajfti-3940	81	15	on	on	ADP
ajfti-3940	81	16	the	the	DET
ajfti-3940	81	17	social	social	ADJ
ajfti-3940	81	18	network	network	NOUN
ajfti-3940	81	19	,	,	PUNCT
ajfti-3940	81	20	as	as	ADV
ajfti-3940	81	21	well	well	ADV
ajfti-3940	81	22	as	as	ADP
ajfti-3940	81	23	more	more	ADV
ajfti-3940	81	24	active	active	ADJ
ajfti-3940	81	25	investments	investment	NOUN
ajfti-3940	81	26	,	,	PUNCT
ajfti-3940	81	27	such	such	ADJ
ajfti-3940	81	28	as	as	ADP
ajfti-3940	81	29	the	the	DET
ajfti-3940	81	30	number	number	NOUN
ajfti-3940	81	31	of	of	ADP
ajfti-3940	81	32	comments	comment	NOUN
ajfti-3940	81	33	or	or	CCONJ
ajfti-3940	81	34	the	the	DET
ajfti-3940	81	35	number	number	NOUN
ajfti-3940	81	36	of	of	ADP
ajfti-3940	81	37	updates	update	NOUN
ajfti-3940	81	38	on	on	ADP
ajfti-3940	81	39	facebook	facebook	PROPN
ajfti-3940	81	40	and	and	CCONJ
ajfti-3940	81	41	twitter	twitter	NOUN
ajfti-3940	81	42	pages	page	NOUN
ajfti-3940	81	43	about	about	ADP
ajfti-3940	81	44	the	the	DET
ajfti-3940	81	45	brand	brand	NOUN
ajfti-3940	81	46	.	.	PUNCT
ajfti-3940	82	1	these	these	DET
ajfti-3940	82	2	investments	investment	NOUN
ajfti-3940	82	3	can	can	AUX
ajfti-3940	82	4	be	be	AUX
ajfti-3940	82	5	used	use	VERB
ajfti-3940	82	6	to	to	PART
ajfti-3940	82	7	measure	measure	VERB
ajfti-3940	82	8	a	a	DET
ajfti-3940	82	9	few	few	ADJ
ajfti-3940	82	10	key	key	ADJ
ajfti-3940	82	11	aspects	aspect	NOUN
ajfti-3940	82	12	,	,	PUNCT
ajfti-3940	82	13	such	such	ADJ
ajfti-3940	82	14	as	as	ADP
ajfti-3940	82	15	changes	change	NOUN
ajfti-3940	82	16	in	in	ADP
ajfti-3940	82	17	awareness	awareness	NOUN
ajfti-3940	82	18	levels	level	NOUN
ajfti-3940	82	19	or	or	CCONJ
ajfti-3940	82	20	increases	increase	NOUN
ajfti-3940	82	21	in	in	ADP
ajfti-3940	82	22	word	word	NOUN
ajfti-3940	82	23	of	of	ADP
ajfti-3940	82	24	mouth	mouth	NOUN
ajfti-3940	82	25	over	over	ADP
ajfti-3940	82	26	time	time	NOUN
ajfti-3940	82	27	.	.	PUNCT
ajfti-3940	83	1	return	return	NOUN
ajfti-3940	83	2	on	on	ADP
ajfti-3940	83	3	investment	investment	NOUN
ajfti-3940	83	4	(	(	PUNCT
ajfti-3940	83	5	roi	roi	NOUN
ajfti-3940	83	6	)	)	PUNCT
ajfti-3940	83	7	is	be	AUX
ajfti-3940	83	8	a	a	DET
ajfti-3940	83	9	means	means	NOUN
ajfti-3940	83	10	of	of	ADP
ajfti-3940	83	11	proving	prove	VERB
ajfti-3940	83	12	the	the	DET
ajfti-3940	83	13	contributions	contribution	NOUN
ajfti-3940	83	14	that	that	PRON
ajfti-3940	83	15	social	social	ADJ
ajfti-3940	83	16	media	medium	NOUN
ajfti-3940	83	17	generates	generate	NOUN
ajfti-3940	83	18	.	.	PUNCT
ajfti-3940	84	1	however	however	ADV
ajfti-3940	84	2	,	,	PUNCT
ajfti-3940	84	3	many	many	ADJ
ajfti-3940	84	4	benefits	benefit	NOUN
ajfti-3940	84	5	provided	provide	VERB
ajfti-3940	84	6	by	by	ADP
ajfti-3940	84	7	social	social	ADJ
ajfti-3940	84	8	media	medium	NOUN
ajfti-3940	84	9	are	be	AUX
ajfti-3940	84	10	not	not	PART
ajfti-3940	84	11	easily	easily	ADV
ajfti-3940	84	12	measured	measure	VERB
ajfti-3940	84	13	in	in	ADP
ajfti-3940	84	14	dollars	dollar	NOUN
ajfti-3940	84	15	and	and	CCONJ
ajfti-3940	84	16	cents	cent	NOUN
ajfti-3940	84	17	,	,	PUNCT
ajfti-3940	84	18	so	so	SCONJ
ajfti-3940	84	19	the	the	DET
ajfti-3940	84	20	return	return	NOUN
ajfti-3940	84	21	on	on	ADP
ajfti-3940	84	22	investment	investment	NOUN
ajfti-3940	84	23	in	in	ADP
ajfti-3940	84	24	social	social	ADJ
ajfti-3940	84	25	media	medium	NOUN
ajfti-3940	84	26	marketing	marketing	NOUN
ajfti-3940	84	27	should	should	AUX
ajfti-3940	84	28	directly	directly	ADV
ajfti-3940	84	29	link	link	VERB
ajfti-3940	84	30	the	the	DET
ajfti-3940	84	31	goal	goal	NOUN
ajfti-3940	84	32	of	of	ADP
ajfti-3940	84	33	your	your	PRON
ajfti-3940	84	34	social	social	ADJ
ajfti-3940	84	35	media	medium	NOUN
ajfti-3940	84	36	presence	presence	NOUN
ajfti-3940	84	37	and	and	CCONJ
ajfti-3940	84	38	the	the	DET
ajfti-3940	84	39	objectives	objective	NOUN
ajfti-3940	84	40	of	of	ADP
ajfti-3940	84	41	the	the	DET
ajfti-3940	84	42	organization	organization	NOUN
ajfti-3940	84	43	(	(	PUNCT
ajfti-3940	84	44	garavito	garavito	PROPN
ajfti-3940	84	45	et	et	PROPN
ajfti-3940	84	46	al	al	PROPN
ajfti-3940	84	47	.	.	PROPN
ajfti-3940	84	48	,	,	PUNCT
ajfti-3940	84	49	2021	2021	NUM
ajfti-3940	84	50	)	)	PUNCT
ajfti-3940	84	51	.	.	PUNCT
ajfti-3940	85	1	materials	material	NOUN
ajfti-3940	85	2	and	and	CCONJ
ajfti-3940	85	3	methods	method	NOUN
ajfti-3940	85	4	the	the	DET
ajfti-3940	85	5	study	study	NOUN
ajfti-3940	85	6	was	be	AUX
ajfti-3940	85	7	considered	consider	VERB
ajfti-3940	85	8	quantitative	quantitative	ADJ
ajfti-3940	85	9	in	in	ADP
ajfti-3940	85	10	nature	nature	NOUN
ajfti-3940	85	11	,	,	PUNCT
ajfti-3940	85	12	which	which	PRON
ajfti-3940	85	13	facilitated	facilitate	VERB
ajfti-3940	85	14	the	the	DET
ajfti-3940	85	15	use	use	NOUN
ajfti-3940	85	16	of	of	ADP
ajfti-3940	85	17	dynamic	dynamic	ADJ
ajfti-3940	85	18	techniques	technique	NOUN
ajfti-3940	85	19	to	to	PART
ajfti-3940	85	20	generate	generate	VERB
ajfti-3940	85	21	exhaustive	exhaustive	ADJ
ajfti-3940	85	22	criteria	criterion	NOUN
ajfti-3940	85	23	for	for	ADP
ajfti-3940	85	24	the	the	DET
ajfti-3940	85	25	existing	exist	VERB
ajfti-3940	85	26	problem	problem	NOUN
ajfti-3940	85	27	and	and	CCONJ
ajfti-3940	85	28	reach	reach	VERB
ajfti-3940	85	29	solid	solid	ADJ
ajfti-3940	85	30	decisions	decision	NOUN
ajfti-3940	85	31	for	for	ADP
ajfti-3940	85	32	the	the	DET
ajfti-3940	85	33	implementation	implementation	NOUN
ajfti-3940	85	34	of	of	ADP
ajfti-3940	85	35	effective	effective	ADJ
ajfti-3940	85	36	digital	digital	ADJ
ajfti-3940	85	37	advertising	advertising	NOUN
ajfti-3940	85	38	.	.	PUNCT
ajfti-3940	86	1	the	the	DET
ajfti-3940	86	2	focus	focus	NOUN
ajfti-3940	86	3	of	of	ADP
ajfti-3940	86	4	this	this	DET
ajfti-3940	86	5	topic	topic	NOUN
ajfti-3940	86	6	is	be	AUX
ajfti-3940	86	7	to	to	PART
ajfti-3940	86	8	analyze	analyze	VERB
ajfti-3940	86	9	the	the	DET
ajfti-3940	86	10	impact	impact	NOUN
ajfti-3940	86	11	of	of	ADP
ajfti-3940	86	12	digital	digital	ADJ
ajfti-3940	86	13	advertising	advertising	NOUN
ajfti-3940	86	14	on	on	ADP
ajfti-3940	86	15	water	water	NOUN
ajfti-3940	86	16	home	home	NOUN
ajfti-3940	86	17	express	express	VERB
ajfti-3940	86	18	canoa	canoa	PROPN
ajfti-3940	86	19	’s	’s	PART
ajfti-3940	86	20	sales	sale	NOUN
ajfti-3940	86	21	.	.	PUNCT
ajfti-3940	87	1	the	the	DET
ajfti-3940	87	2	effect	effect	NOUN
ajfti-3940	87	3	of	of	ADP
ajfti-3940	87	4	digital	digital	ADJ
ajfti-3940	87	5	advertising	advertising	NOUN
ajfti-3940	87	6	on	on	ADP
ajfti-3940	87	7	the	the	DET
ajfti-3940	87	8	company	company	NOUN
ajfti-3940	87	9	’s	’s	PART
ajfti-3940	87	10	sales	sale	NOUN
ajfti-3940	87	11	strategies	strategy	NOUN
ajfti-3940	87	12	will	will	AUX
ajfti-3940	87	13	be	be	AUX
ajfti-3940	87	14	examined	examine	VERB
ajfti-3940	87	15	,	,	PUNCT
ajfti-3940	87	16	as	as	ADV
ajfti-3940	87	17	well	well	ADV
ajfti-3940	87	18	as	as	ADP
ajfti-3940	87	19	the	the	DET
ajfti-3940	87	20	impact	impact	NOUN
ajfti-3940	87	21	of	of	ADP
ajfti-3940	87	22	these	these	DET
ajfti-3940	87	23	strategies	strategy	NOUN
ajfti-3940	87	24	on	on	ADP
ajfti-3940	87	25	its	its	PRON
ajfti-3940	87	26	results	result	NOUN
ajfti-3940	87	27	.	.	PUNCT
ajfti-3940	88	1	customer	customer	NOUN
ajfti-3940	88	2	perception	perception	NOUN
ajfti-3940	88	3	of	of	ADP
ajfti-3940	88	4	the	the	DET
ajfti-3940	88	5	company	company	NOUN
ajfti-3940	88	6	’s	’s	PART
ajfti-3940	88	7	digital	digital	ADJ
ajfti-3940	88	8	advertising	advertising	NOUN
ajfti-3940	88	9	and	and	CCONJ
ajfti-3940	88	10	its	its	PRON
ajfti-3940	88	11	influence	influence	NOUN
ajfti-3940	88	12	on	on	ADP
ajfti-3940	88	13	the	the	DET
ajfti-3940	88	14	purchasing	purchasing	NOUN
ajfti-3940	88	15	process	process	NOUN
ajfti-3940	88	16	will	will	AUX
ajfti-3940	88	17	also	also	ADV
ajfti-3940	88	18	be	be	AUX
ajfti-3940	88	19	investigated	investigate	VERB
ajfti-3940	88	20	.	.	PUNCT
ajfti-3940	89	1	the	the	DET
ajfti-3940	89	2	exploratory	exploratory	ADJ
ajfti-3940	89	3	study	study	NOUN
ajfti-3940	89	4	analyses	analyse	VERB
ajfti-3940	89	5	the	the	DET
ajfti-3940	89	6	positioning	positioning	NOUN
ajfti-3940	89	7	of	of	ADP
ajfti-3940	89	8	the	the	DET
ajfti-3940	89	9	water	water	NOUN
ajfti-3940	89	10	home	home	NOUN
ajfti-3940	89	11	express	express	VERB
ajfti-3940	89	12	canoa	canoa	PROPN
ajfti-3940	89	13	brand	brand	NOUN
ajfti-3940	89	14	in	in	ADP
ajfti-3940	89	15	san	san	PROPN
ajfti-3940	89	16	vicente	vicente	PROPN
ajfti-3940	89	17	,	,	PUNCT
ajfti-3940	89	18	evaluating	evaluate	VERB
ajfti-3940	89	19	consumer	consumer	NOUN
ajfti-3940	89	20	perception	perception	NOUN
ajfti-3940	89	21	and	and	CCONJ
ajfti-3940	89	22	the	the	DET
ajfti-3940	89	23	effectiveness	effectiveness	NOUN
ajfti-3940	89	24	of	of	ADP
ajfti-3940	89	25	advertising	advertising	NOUN
ajfti-3940	89	26	strategies	strategy	NOUN
ajfti-3940	89	27	on	on	ADP
ajfti-3940	89	28	digital	digital	ADJ
ajfti-3940	89	29	platforms	platform	NOUN
ajfti-3940	89	30	such	such	ADJ
ajfti-3940	89	31	as	as	ADP
ajfti-3940	89	32	social	social	ADJ
ajfti-3940	89	33	networks	network	NOUN
ajfti-3940	89	34	and	and	CCONJ
ajfti-3940	89	35	emails	email	NOUN
ajfti-3940	89	36	.	.	PUNCT
ajfti-3940	90	1	the	the	DET
ajfti-3940	90	2	analytical	analytical	ADJ
ajfti-3940	90	3	method	method	NOUN
ajfti-3940	90	4	accounts	account	VERB
ajfti-3940	90	5	for	for	ADP
ajfti-3940	90	6	the	the	DET
ajfti-3940	90	7	object	object	NOUN
ajfti-3940	90	8	of	of	ADP
ajfti-3940	90	9	study	study	NOUN
ajfti-3940	90	10	of	of	ADP
ajfti-3940	90	11	the	the	DET
ajfti-3940	90	12	research	research	NOUN
ajfti-3940	90	13	group	group	NOUN
ajfti-3940	90	14	that	that	SCONJ
ajfti-3940	90	15	in	in	ADP
ajfti-3940	90	16	this	this	DET
ajfti-3940	90	17	work	work	NOUN
ajfti-3940	90	18	deals	deal	NOUN
ajfti-3940	90	19	,	,	PUNCT
ajfti-3940	90	20	with	with	ADP
ajfti-3940	90	21	rigorous	rigorous	ADJ
ajfti-3940	90	22	documentary	documentary	NOUN
ajfti-3940	90	23	research	research	NOUN
ajfti-3940	90	24	,	,	PUNCT
ajfti-3940	90	25	with	with	ADP
ajfti-3940	90	26	the	the	DET
ajfti-3940	90	27	very	very	ADJ
ajfti-3940	90	28	method	method	NOUN
ajfti-3940	90	29	that	that	PRON
ajfti-3940	90	30	guides	guide	VERB
ajfti-3940	90	31	its	its	PRON
ajfti-3940	90	32	work	work	NOUN
ajfti-3940	90	33	.	.	PUNCT
ajfti-3940	91	1	this	this	DET
ajfti-3940	91	2	method	method	NOUN
ajfti-3940	91	3	,	,	PUNCT
ajfti-3940	91	4	used	use	VERB
ajfti-3940	91	5	particularly	particularly	ADV
ajfti-3940	91	6	in	in	ADP
ajfti-3940	91	7	the	the	DET
ajfti-3940	91	8	social	social	ADJ
ajfti-3940	91	9	and	and	CCONJ
ajfti-3940	91	10	human	human	ADJ
ajfti-3940	91	11	sciences	sciences	PROPN
ajfti-3940	91	12	lopera	lopera	NOUN
ajfti-3940	91	13	et	et	PROPN
ajfti-3940	91	14	al	al	PROPN
ajfti-3940	91	15	.	.	PROPN
ajfti-3940	92	1	(	(	PUNCT
ajfti-3940	92	2	2010	2010	NUM
ajfti-3940	92	3	)	)	PUNCT
ajfti-3940	92	4	alleges	allege	VERB
ajfti-3940	92	5	that	that	SCONJ
ajfti-3940	92	6	and	and	CCONJ
ajfti-3940	92	7	the	the	DET
ajfti-3940	92	8	explanatory	explanatory	ADJ
ajfti-3940	92	9	analytical	analytical	ADJ
ajfti-3940	92	10	method	method	NOUN
ajfti-3940	92	11	allows	allow	VERB
ajfti-3940	92	12	us	we	PRON
ajfti-3940	92	13	to	to	PART
ajfti-3940	92	14	evaluate	evaluate	VERB
ajfti-3940	92	15	the	the	DET
ajfti-3940	92	16	impact	impact	NOUN
ajfti-3940	92	17	of	of	ADP
ajfti-3940	92	18	online	online	ADJ
ajfti-3940	92	19	advertising	advertising	NOUN
ajfti-3940	92	20	on	on	ADP
ajfti-3940	92	21	water	water	NOUN
ajfti-3940	92	22	home	home	NOUN
ajfti-3940	92	23	express	express	VERB
ajfti-3940	92	24	canoa	canoa	PROPN
ajfti-3940	92	25	’s	’s	PART
ajfti-3940	92	26	sales	sale	NOUN
ajfti-3940	92	27	.	.	PUNCT
ajfti-3940	93	1	the	the	DET
ajfti-3940	93	2	advertising	advertising	NOUN
ajfti-3940	93	3	strategy	strategy	NOUN
ajfti-3940	93	4	,	,	PUNCT
ajfti-3940	93	5	digital	digital	ADJ
ajfti-3940	93	6	channels	channel	NOUN
ajfti-3940	93	7	,	,	PUNCT
ajfti-3940	93	8	message	message	NOUN
ajfti-3940	93	9	,	,	PUNCT
ajfti-3940	93	10	creativity	creativity	NOUN
ajfti-3940	93	11	,	,	PUNCT
ajfti-3940	93	12	as	as	ADV
ajfti-3940	93	13	well	well	ADV
ajfti-3940	93	14	as	as	ADP
ajfti-3940	93	15	the	the	DET
ajfti-3940	93	16	reach	reach	NOUN
ajfti-3940	93	17	and	and	CCONJ
ajfti-3940	93	18	segmentation	segmentation	NOUN
ajfti-3940	93	19	of	of	ADP
ajfti-3940	93	20	the	the	DET
ajfti-3940	93	21	target	target	NOUN
ajfti-3940	93	22	audience	audience	NOUN
ajfti-3940	93	23	must	must	AUX
ajfti-3940	93	24	be	be	AUX
ajfti-3940	93	25	analysed	analyse	VERB
ajfti-3940	93	26	to	to	PART
ajfti-3940	93	27	understand	understand	VERB
ajfti-3940	93	28	their	their	PRON
ajfti-3940	93	29	effectiveness	effectiveness	NOUN
ajfti-3940	93	30	.	.	PUNCT
ajfti-3940	94	1	the	the	DET
ajfti-3940	94	2	study	study	NOUN
ajfti-3940	94	3	population	population	NOUN
ajfti-3940	94	4	was	be	AUX
ajfti-3940	94	5	taken	take	VERB
ajfti-3940	94	6	from	from	ADP
ajfti-3940	94	7	344	344	NUM
ajfti-3940	94	8	clients	client	NOUN
ajfti-3940	94	9	,	,	PUNCT
ajfti-3940	94	10	where	where	SCONJ
ajfti-3940	94	11	they	they	PRON
ajfti-3940	94	12	are	be	AUX
ajfti-3940	94	13	included	include	VERB
ajfti-3940	94	14	(	(	PUNCT
ajfti-3940	94	15	60	60	NUM
ajfti-3940	94	16	potential	potential	ADJ
ajfti-3940	94	17	clients	client	NOUN
ajfti-3940	94	18	and	and	CCONJ
ajfti-3940	94	19	284	284	NUM
ajfti-3940	94	20	users	user	NOUN
ajfti-3940	94	21	in	in	ADP
ajfti-3940	94	22	their	their	PRON
ajfti-3940	94	23	social	social	ADJ
ajfti-3940	94	24	networks	network	NOUN
ajfti-3940	94	25	)	)	PUNCT
ajfti-3940	94	26	,	,	PUNCT
ajfti-3940	94	27	thus	thus	ADV
ajfti-3940	94	28	obtaining	obtain	VERB
ajfti-3940	94	29	a	a	DET
ajfti-3940	94	30	sample	sample	NOUN
ajfti-3940	94	31	to	to	PART
ajfti-3940	94	32	be	be	AUX
ajfti-3940	94	33	surveyed	survey	VERB
ajfti-3940	94	34	of	of	ADP
ajfti-3940	94	35	62	62	NUM
ajfti-3940	94	36	individuals	individual	NOUN
ajfti-3940	94	37	.	.	PUNCT
ajfti-3940	95	1	for	for	ADP
ajfti-3940	95	2	this	this	DET
ajfti-3940	95	3	purpose	purpose	NOUN
ajfti-3940	95	4	,	,	PUNCT
ajfti-3940	95	5	a	a	DET
ajfti-3940	95	6	simple	simple	ADJ
ajfti-3940	95	7	non	non	ADJ
ajfti-3940	95	8	-	-	ADJ
ajfti-3940	95	9	probabilistic	probabilistic	ADJ
ajfti-3940	95	10	random	random	ADJ
ajfti-3940	95	11	sampling	sampling	NOUN
ajfti-3940	95	12	was	be	AUX
ajfti-3940	95	13	applied	apply	VERB
ajfti-3940	95	14	,	,	PUNCT
ajfti-3940	95	15	selecting	select	VERB
ajfti-3940	95	16	the	the	DET
ajfti-3940	95	17	water	water	NOUN
ajfti-3940	95	18	home	home	NOUN
ajfti-3940	95	19	express	express	VERB
ajfti-3940	95	20	canoa	canoa	NOUN
ajfti-3940	95	21	clients	client	NOUN
ajfti-3940	95	22	who	who	PRON
ajfti-3940	95	23	visited	visit	VERB
ajfti-3940	95	24	the	the	DET
ajfti-3940	95	25	company	company	NOUN
ajfti-3940	95	26	during	during	ADP
ajfti-3940	95	27	a	a	DET
ajfti-3940	95	28	specific	specific	ADJ
ajfti-3940	95	29	period	period	NOUN
ajfti-3940	95	30	(	(	PUNCT
ajfti-3940	95	31	march	march	PROPN
ajfti-3940	95	32	)	)	PUNCT
ajfti-3940	95	33	and	and	CCONJ
ajfti-3940	95	34	who	who	PRON
ajfti-3940	95	35	were	be	AUX
ajfti-3940	95	36	willing	willing	ADJ
ajfti-3940	95	37	to	to	PART
ajfti-3940	95	38	participate	participate	VERB
ajfti-3940	95	39	in	in	ADP
ajfti-3940	95	40	the	the	DET
ajfti-3940	95	41	survey	survey	NOUN
ajfti-3940	95	42	.	.	PUNCT
ajfti-3940	96	1	in	in	ADP
ajfti-3940	96	2	order	order	NOUN
ajfti-3940	96	3	to	to	PART
ajfti-3940	96	4	collect	collect	VERB
ajfti-3940	96	5	data	datum	NOUN
ajfti-3940	96	6	for	for	ADP
ajfti-3940	96	7	water	water	NOUN
ajfti-3940	96	8	home	home	NOUN
ajfti-3940	96	9	express	express	VERB
ajfti-3940	96	10	canoa	canoa	NOUN
ajfti-3940	96	11	,	,	PUNCT
ajfti-3940	96	12	surveys	survey	NOUN
ajfti-3940	96	13	will	will	AUX
ajfti-3940	96	14	be	be	AUX
ajfti-3940	96	15	used	use	VERB
ajfti-3940	96	16	primarily	primarily	ADV
ajfti-3940	96	17	,	,	PUNCT
ajfti-3940	96	18	targeting	target	VERB
ajfti-3940	96	19	participants	participant	NOUN
ajfti-3940	96	20	selected	select	VERB
ajfti-3940	96	21	in	in	ADP
ajfti-3940	96	22	the	the	DET
ajfti-3940	96	23	sample	sample	NOUN
ajfti-3940	96	24	.	.	PUNCT
ajfti-3940	97	1	these	these	DET
ajfti-3940	97	2	surveys	survey	NOUN
ajfti-3940	97	3	will	will	AUX
ajfti-3940	97	4	seek	seek	VERB
ajfti-3940	97	5	to	to	PART
ajfti-3940	97	6	gather	gather	VERB
ajfti-3940	97	7	information	information	NOUN
ajfti-3940	97	8	on	on	ADP
ajfti-3940	97	9	the	the	DET
ajfti-3940	97	10	relevance	relevance	NOUN
ajfti-3940	97	11	of	of	ADP
ajfti-3940	97	12	the	the	DET
ajfti-3940	97	13	content	content	NOUN
ajfti-3940	97	14	,	,	PUNCT
ajfti-3940	97	15	brand	brand	NOUN
ajfti-3940	97	16	perception	perception	NOUN
ajfti-3940	97	17	and	and	CCONJ
ajfti-3940	97	18	its	its	PRON
ajfti-3940	97	19	influence	influence	NOUN
ajfti-3940	97	20	on	on	ADP
ajfti-3940	97	21	purchasing	purchasing	NOUN
ajfti-3940	97	22	decisions	decision	NOUN
ajfti-3940	97	23	,	,	PUNCT
ajfti-3940	97	24	with	with	ADP
ajfti-3940	97	25	the	the	DET
ajfti-3940	97	26	aim	aim	NOUN
ajfti-3940	97	27	of	of	ADP
ajfti-3940	97	28	improving	improve	VERB
ajfti-3940	97	29	the	the	DET
ajfti-3940	97	30	understanding	understanding	NOUN
ajfti-3940	97	31	of	of	ADP
ajfti-3940	97	32	the	the	DET
ajfti-3940	97	33	impact	impact	NOUN
ajfti-3940	97	34	of	of	ADP
ajfti-3940	97	35	digital	digital	ADJ
ajfti-3940	97	36	advertising	advertising	NOUN
ajfti-3940	97	37	on	on	ADP
ajfti-3940	97	38	the	the	DET
ajfti-3940	97	39	local	local	ADJ
ajfti-3940	97	40	positioning	positioning	NOUN
ajfti-3940	97	41	of	of	ADP
ajfti-3940	97	42	the	the	DET
ajfti-3940	97	43	brand	brand	NOUN
ajfti-3940	97	44	.	.	PUNCT
ajfti-3940	98	1	spss	spss	PROPN
ajfti-3940	98	2	version	version	PROPN
ajfti-3940	98	3	26	26	NUM
ajfti-3940	98	4	will	will	AUX
ajfti-3940	98	5	be	be	AUX
ajfti-3940	98	6	used	use	VERB
ajfti-3940	98	7	to	to	PART
ajfti-3940	98	8	validate	validate	VERB
ajfti-3940	98	9	the	the	DET
ajfti-3940	98	10	questionnaire	questionnaire	NOUN
ajfti-3940	98	11	and	and	CCONJ
ajfti-3940	98	12	assess	assess	VERB
ajfti-3940	98	13	its	its	PRON
ajfti-3940	98	14	reliability	reliability	NOUN
ajfti-3940	98	15	using	use	VERB
ajfti-3940	98	16	cronbach	cronbach	NOUN
ajfti-3940	98	17	’s	’s	PART
ajfti-3940	98	18	alpha	alpha	ADJ
ajfti-3940	98	19	coefficient	coefficient	NOUN
ajfti-3940	98	20	.	.	PUNCT
ajfti-3940	99	1	exploratory	exploratory	ADJ
ajfti-3940	99	2	factor	factor	NOUN
ajfti-3940	99	3	analyses	analysis	NOUN
ajfti-3940	99	4	will	will	AUX
ajfti-3940	99	5	be	be	AUX
ajfti-3940	99	6	performed	perform	VERB
ajfti-3940	99	7	to	to	PART
ajfti-3940	99	8	identify	identify	VERB
ajfti-3940	99	9	the	the	DET
ajfti-3940	99	10	structure	structure	NOUN
ajfti-3940	99	11	of	of	ADP
ajfti-3940	99	12	the	the	DET
ajfti-3940	99	13	questionnaire	questionnaire	NOUN
ajfti-3940	99	14	and	and	CCONJ
ajfti-3940	99	15	it	it	PRON
ajfti-3940	99	16	is	be	AUX
ajfti-3940	99	17	recommended	recommend	VERB
ajfti-3940	99	18	to	to	PART
ajfti-3940	99	19	review	review	VERB
ajfti-3940	99	20	descriptive	descriptive	ADJ
ajfti-3940	99	21	statistics	statistic	NOUN
ajfti-3940	99	22	and	and	CCONJ
ajfti-3940	99	23	test	test	NOUN
ajfti-3940	99	24	-	-	PUNCT
ajfti-3940	99	25	retest	retest	NOUN
ajfti-3940	99	26	reliability	reliability	NOUN
ajfti-3940	99	27	tests	test	NOUN
ajfti-3940	99	28	to	to	PART
ajfti-3940	99	29	ensure	ensure	VERB
ajfti-3940	99	30	the	the	DET
ajfti-3940	99	31	stability	stability	NOUN
ajfti-3940	99	32	of	of	ADP
ajfti-3940	99	33	the	the	DET
ajfti-3940	99	34	responses	response	NOUN
ajfti-3940	99	35	.	.	PUNCT
ajfti-3940	100	1	pa	pa	PROPN
ajfti-3940	100	2	ge	ge	PROPN
ajfti-3940	100	3	35	35	NUM
ajfti-3940	100	4	https://journals.e-palli.com/home/index.php/ajfti	https://journals.e-palli.com/home/index.php/ajfti	NOUN
ajfti-3940	100	5	am	be	AUX
ajfti-3940	100	6	.	.	PUNCT
ajfti-3940	101	1	j.	j.	PROPN
ajfti-3940	101	2	financ	financ	PROPN
ajfti-3940	101	3	.	.	PUNCT
ajfti-3940	102	1	technol	technol	PROPN
ajfti-3940	102	2	.	.	PUNCT
ajfti-3940	102	3	innov	innov	PROPN
ajfti-3940	102	4	.	.	PUNCT
ajfti-3940	103	1	3(1	3(1	NUM
ajfti-3940	103	2	)	)	PUNCT
ajfti-3940	103	3	32	32	NUM
ajfti-3940	103	4	-	-	SYM
ajfti-3940	103	5	40	40	NUM
ajfti-3940	103	6	,	,	PUNCT
ajfti-3940	103	7	2025	2025	NUM
ajfti-3940	103	8	results	result	NOUN
ajfti-3940	103	9	and	and	CCONJ
ajfti-3940	103	10	discussion	discussion	VERB
ajfti-3940	103	11	the	the	DET
ajfti-3940	103	12	reliability	reliability	NOUN
ajfti-3940	103	13	of	of	ADP
ajfti-3940	103	14	the	the	DET
ajfti-3940	103	15	instrument	instrument	NOUN
ajfti-3940	103	16	was	be	AUX
ajfti-3940	103	17	established	establish	VERB
ajfti-3940	103	18	at	at	ADP
ajfti-3940	103	19	0.846	0.846	NUM
ajfti-3940	103	20	.	.	PUNCT
ajfti-3940	104	1	when	when	SCONJ
ajfti-3940	104	2	reviewing	review	VERB
ajfti-3940	104	3	the	the	DET
ajfti-3940	104	4	authors	author	NOUN
ajfti-3940	104	5	’	’	PART
ajfti-3940	104	6	literature	literature	NOUN
ajfti-3940	104	7	,	,	PUNCT
ajfti-3940	104	8	it	it	PRON
ajfti-3940	104	9	can	can	AUX
ajfti-3940	104	10	be	be	AUX
ajfti-3940	104	11	observed	observe	VERB
ajfti-3940	104	12	that	that	SCONJ
ajfti-3940	104	13	they	they	PRON
ajfti-3940	104	14	all	all	PRON
ajfti-3940	104	15	agree	agree	VERB
ajfti-3940	104	16	that	that	SCONJ
ajfti-3940	104	17	this	this	DET
ajfti-3940	104	18	value	value	NOUN
ajfti-3940	104	19	indicates	indicate	VERB
ajfti-3940	104	20	that	that	SCONJ
ajfti-3940	104	21	the	the	DET
ajfti-3940	104	22	instrument	instrument	NOUN
ajfti-3940	104	23	is	be	AUX
ajfti-3940	104	24	acceptable	acceptable	ADJ
ajfti-3940	104	25	.	.	PUNCT
ajfti-3940	105	1	however	however	ADV
ajfti-3940	105	2	,	,	PUNCT
ajfti-3940	105	3	after	after	ADP
ajfti-3940	105	4	carrying	carry	VERB
ajfti-3940	105	5	out	out	ADP
ajfti-3940	105	6	an	an	DET
ajfti-3940	105	7	analysis	analysis	NOUN
ajfti-3940	105	8	study	study	NOUN
ajfti-3940	105	9	of	of	ADP
ajfti-3940	105	10	the	the	DET
ajfti-3940	105	11	scale	scale	NOUN
ajfti-3940	105	12	’s	’s	PART
ajfti-3940	105	13	elements	element	NOUN
ajfti-3940	105	14	and	and	CCONJ
ajfti-3940	105	15	eliminating	eliminate	VERB
ajfti-3940	105	16	one	one	NUM
ajfti-3940	105	17	of	of	ADP
ajfti-3940	105	18	the	the	DET
ajfti-3940	105	19	scales	scale	NOUN
ajfti-3940	105	20	,	,	PUNCT
ajfti-3940	105	21	it	it	PRON
ajfti-3940	105	22	was	be	AUX
ajfti-3940	105	23	observed	observe	VERB
ajfti-3940	105	24	that	that	SCONJ
ajfti-3940	105	25	cronbach	cronbach	VERB
ajfti-3940	105	26	’s	’s	PART
ajfti-3940	105	27	alpha	alpha	NOUN
ajfti-3940	105	28	increased	increase	VERB
ajfti-3940	105	29	.	.	PUNCT
ajfti-3940	106	1	subsequently	subsequently	ADV
ajfti-3940	106	2	,	,	PUNCT
ajfti-3940	106	3	by	by	ADP
ajfti-3940	106	4	eliminating	eliminate	VERB
ajfti-3940	106	5	the	the	DET
ajfti-3940	106	6	questions	question	NOUN
ajfti-3940	106	7	with	with	ADP
ajfti-3940	106	8	the	the	DET
ajfti-3940	106	9	highest	high	ADJ
ajfti-3940	106	10	values	value	NOUN
ajfti-3940	106	11	,	,	PUNCT
ajfti-3940	106	12	the	the	DET
ajfti-3940	106	13	following	following	ADJ
ajfti-3940	106	14	result	result	NOUN
ajfti-3940	106	15	was	be	AUX
ajfti-3940	106	16	obtained	obtain	VERB
ajfti-3940	106	17	.	.	PUNCT
ajfti-3940	106	18	table	table	NOUN
ajfti-3940	106	19	1	1	NUM
ajfti-3940	106	20	:	:	PUNCT
ajfti-3940	106	21	reliability	reliability	NOUN
ajfti-3940	106	22	statistics	statistic	NOUN
ajfti-3940	106	23	cronbach	cronbach	PROPN
ajfti-3940	106	24	's	's	PART
ajfti-3940	106	25	alpha	alpha	NOUN
ajfti-3940	106	26	cronbach	cronbach	NOUN
ajfti-3940	106	27	’s	’s	PART
ajfti-3940	106	28	alpha	alpha	NOUN
ajfti-3940	106	29	based	base	VERB
ajfti-3940	106	30	on	on	ADP
ajfti-3940	106	31	the	the	DET
ajfti-3940	106	32	typified	typify	VERB
ajfti-3940	106	33	elements	element	NOUN
ajfti-3940	106	34	n	n	ADP
ajfti-3940	106	35	of	of	ADP
ajfti-3940	106	36	elements	element	NOUN
ajfti-3940	106	37	.856	.856	NUM
ajfti-3940	106	38	.846	.846	NUM
ajfti-3940	106	39	13	13	NUM
ajfti-3940	106	40	the	the	DET
ajfti-3940	106	41	table	table	NOUN
ajfti-3940	106	42	presented	present	VERB
ajfti-3940	106	43	illustrates	illustrate	VERB
ajfti-3940	106	44	the	the	DET
ajfti-3940	106	45	value	value	NOUN
ajfti-3940	106	46	of	of	ADP
ajfti-3940	106	47	cronbach	cronbach	PROPN
ajfti-3940	106	48	’s	’s	PART
ajfti-3940	106	49	alpha	alpha	NOUN
ajfti-3940	106	50	,	,	PUNCT
ajfti-3940	106	51	which	which	PRON
ajfti-3940	106	52	is	be	AUX
ajfti-3940	106	53	a	a	DET
ajfti-3940	106	54	metric	metric	ADJ
ajfti-3940	106	55	used	use	VERB
ajfti-3940	106	56	to	to	PART
ajfti-3940	106	57	analyze	analyze	VERB
ajfti-3940	106	58	the	the	DET
ajfti-3940	106	59	internal	internal	ADJ
ajfti-3940	106	60	consistency	consistency	NOUN
ajfti-3940	106	61	of	of	ADP
ajfti-3940	106	62	a	a	DET
ajfti-3940	106	63	set	set	NOUN
ajfti-3940	106	64	of	of	ADP
ajfti-3940	106	65	items	item	NOUN
ajfti-3940	106	66	,	,	PUNCT
ajfti-3940	106	67	in	in	ADP
ajfti-3940	106	68	this	this	DET
ajfti-3940	106	69	case	case	NOUN
ajfti-3940	106	70	,	,	PUNCT
ajfti-3940	106	71	a	a	DET
ajfti-3940	106	72	questionnaire	questionnaire	NOUN
ajfti-3940	106	73	composed	compose	VERB
ajfti-3940	106	74	of	of	ADP
ajfti-3940	106	75	13	13	NUM
ajfti-3940	106	76	elements	element	NOUN
ajfti-3940	106	77	.	.	PUNCT
ajfti-3940	107	1	the	the	DET
ajfti-3940	107	2	value	value	NOUN
ajfti-3940	107	3	obtained	obtain	VERB
ajfti-3940	107	4	of	of	ADP
ajfti-3940	107	5	0.856	0.856	NUM
ajfti-3940	107	6	suggests	suggest	VERB
ajfti-3940	107	7	high	high	ADJ
ajfti-3940	107	8	reliability	reliability	NOUN
ajfti-3940	107	9	,	,	PUNCT
ajfti-3940	107	10	which	which	PRON
ajfti-3940	107	11	implies	imply	VERB
ajfti-3940	107	12	that	that	SCONJ
ajfti-3940	107	13	the	the	DET
ajfti-3940	107	14	items	item	NOUN
ajfti-3940	107	15	are	be	AUX
ajfti-3940	107	16	strongly	strongly	ADV
ajfti-3940	107	17	correlated	correlate	VERB
ajfti-3940	107	18	and	and	CCONJ
ajfti-3940	107	19	consistently	consistently	ADV
ajfti-3940	107	20	assess	assess	VERB
ajfti-3940	107	21	the	the	DET
ajfti-3940	107	22	same	same	ADJ
ajfti-3940	107	23	construct	construct	NOUN
ajfti-3940	107	24	or	or	CCONJ
ajfti-3940	107	25	characteristic	characteristic	ADJ
ajfti-3940	107	26	,	,	PUNCT
ajfti-3940	107	27	offering	offer	VERB
ajfti-3940	107	28	reliable	reliable	ADJ
ajfti-3940	107	29	results	result	NOUN
ajfti-3940	107	30	.	.	PUNCT
ajfti-3940	108	1	in	in	ADP
ajfti-3940	108	2	addition	addition	NOUN
ajfti-3940	108	3	,	,	PUNCT
ajfti-3940	108	4	the	the	DET
ajfti-3940	108	5	cronbach	cronbach	NOUN
ajfti-3940	108	6	’s	’s	PART
ajfti-3940	108	7	alpha	alpha	NOUN
ajfti-3940	108	8	calculated	calculate	VERB
ajfti-3940	108	9	from	from	ADP
ajfti-3940	108	10	the	the	DET
ajfti-3940	108	11	standardized	standardized	ADJ
ajfti-3940	108	12	elements	element	NOUN
ajfti-3940	108	13	is	be	AUX
ajfti-3940	108	14	0.846	0.846	NUM
ajfti-3940	108	15	,	,	PUNCT
ajfti-3940	108	16	which	which	PRON
ajfti-3940	108	17	supports	support	VERB
ajfti-3940	108	18	the	the	DET
ajfti-3940	108	19	stability	stability	NOUN
ajfti-3940	108	20	of	of	ADP
ajfti-3940	108	21	the	the	DET
ajfti-3940	108	22	measure	measure	NOUN
ajfti-3940	108	23	even	even	ADV
ajfti-3940	108	24	after	after	ADP
ajfti-3940	108	25	the	the	DET
ajfti-3940	108	26	standardization	standardization	NOUN
ajfti-3940	108	27	of	of	ADP
ajfti-3940	108	28	the	the	DET
ajfti-3940	108	29	items	item	NOUN
ajfti-3940	108	30	.	.	PUNCT
ajfti-3940	109	1	a	a	DET
ajfti-3940	109	2	cronbach	cronbach	NOUN
ajfti-3940	109	3	’s	’s	PART
ajfti-3940	109	4	alpha	alpha	NOUN
ajfti-3940	109	5	value	value	NOUN
ajfti-3940	109	6	exceeding	exceed	VERB
ajfti-3940	109	7	0.8	0.8	NUM
ajfti-3940	109	8	is	be	AUX
ajfti-3940	109	9	considered	consider	VERB
ajfti-3940	109	10	good	good	ADJ
ajfti-3940	109	11	internal	internal	ADJ
ajfti-3940	109	12	consistency	consistency	NOUN
ajfti-3940	109	13	,	,	PUNCT
ajfti-3940	109	14	indicating	indicate	VERB
ajfti-3940	109	15	that	that	SCONJ
ajfti-3940	109	16	the	the	DET
ajfti-3940	109	17	questionnaire	questionnaire	NOUN
ajfti-3940	109	18	is	be	AUX
ajfti-3940	109	19	appropriate	appropriate	ADJ
ajfti-3940	109	20	for	for	ADP
ajfti-3940	109	21	its	its	PRON
ajfti-3940	109	22	application	application	NOUN
ajfti-3940	109	23	,	,	PUNCT
ajfti-3940	109	24	given	give	VERB
ajfti-3940	109	25	that	that	SCONJ
ajfti-3940	109	26	the	the	DET
ajfti-3940	109	27	selected	select	VERB
ajfti-3940	109	28	items	item	NOUN
ajfti-3940	109	29	contribute	contribute	VERB
ajfti-3940	109	30	significantly	significantly	ADV
ajfti-3940	109	31	to	to	ADP
ajfti-3940	109	32	the	the	DET
ajfti-3940	109	33	evaluation	evaluation	NOUN
ajfti-3940	109	34	of	of	ADP
ajfti-3940	109	35	the	the	DET
ajfti-3940	109	36	concept	concept	NOUN
ajfti-3940	109	37	that	that	PRON
ajfti-3940	109	38	is	be	AUX
ajfti-3940	109	39	sought	seek	VERB
ajfti-3940	109	40	to	to	PART
ajfti-3940	109	41	be	be	AUX
ajfti-3940	109	42	measured	measure	VERB
ajfti-3940	109	43	.	.	PUNCT
ajfti-3940	110	1	below	below	ADV
ajfti-3940	110	2	,	,	PUNCT
ajfti-3940	110	3	the	the	DET
ajfti-3940	110	4	results	result	NOUN
ajfti-3940	110	5	corresponding	correspond	VERB
ajfti-3940	110	6	to	to	ADP
ajfti-3940	110	7	the	the	DET
ajfti-3940	110	8	frequency	frequency	NOUN
ajfti-3940	110	9	of	of	ADP
ajfti-3940	110	10	consumption	consumption	NOUN
ajfti-3940	110	11	of	of	ADP
ajfti-3940	110	12	bottled	bottled	ADJ
ajfti-3940	110	13	water	water	NOUN
ajfti-3940	110	14	will	will	AUX
ajfti-3940	110	15	be	be	AUX
ajfti-3940	110	16	shown	show	VERB
ajfti-3940	110	17	in	in	ADP
ajfti-3940	110	18	order	order	NOUN
ajfti-3940	110	19	to	to	PART
ajfti-3940	110	20	table	table	VERB
ajfti-3940	110	21	2	2	NUM
ajfti-3940	110	22	:	:	PUNCT
ajfti-3940	110	23	frequency	frequency	NOUN
ajfti-3940	110	24	of	of	ADP
ajfti-3940	110	25	bottled	bottled	ADJ
ajfti-3940	110	26	water	water	NOUN
ajfti-3940	110	27	consumption	consumption	NOUN
ajfti-3940	110	28	pa	pa	PROPN
ajfti-3940	110	29	ra	ra	PROPN
ajfti-3940	110	30	m	m	VERB
ajfti-3940	110	31	et	et	NOUN
ajfti-3940	111	1	er	er	INTJ
ajfti-3940	111	2	s	s	VERB
ajfti-3940	111	3	fr	fr	PROPN
ajfti-3940	111	4	eq	eq	PROPN
ajfti-3940	111	5	ue	ue	PROPN
ajfti-3940	111	6	nc	nc	PROPN
ajfti-3940	111	7	y	y	PROPN
ajfti-3940	111	8	va	va	PROPN
ajfti-3940	111	9	lid	lid	PROPN
ajfti-3940	111	10	pe	pe	PROPN
ajfti-3940	111	11	rc	rc	PROPN
ajfti-3940	111	12	en	en	X
ajfti-3940	111	13	ta	ta	X
ajfti-3940	111	14	ge	ge	PROPN
ajfti-3940	111	15	c	c	X
ajfti-3940	111	16	um	um	INTJ
ajfti-3940	111	17	ul	ul	INTJ
ajfti-3940	111	18	at	at	ADP
ajfti-3940	111	19	iv	iv	ADP
ajfti-3940	111	20	e	e	PROPN
ajfti-3940	111	21	pe	pe	PROPN
ajfti-3940	111	22	rc	rc	PROPN
ajfti-3940	111	23	en	en	X
ajfti-3940	111	24	ta	ta	X
ajfti-3940	111	25	ge	ge	PROPN
ajfti-3940	111	26	diary	diary	PROPN
ajfti-3940	111	27	31	31	NUM
ajfti-3940	111	28	50.0	50.0	NUM
ajfti-3940	111	29	50.0	50.0	NUM
ajfti-3940	111	30	valid	valid	ADJ
ajfti-3940	111	31	weekly	weekly	ADJ
ajfti-3940	111	32	22	22	NUM
ajfti-3940	111	33	35.5	35.5	NUM
ajfti-3940	111	34	85.5	85.5	NUM
ajfti-3940	111	35	monthly	monthly	ADJ
ajfti-3940	111	36	9	9	NUM
ajfti-3940	111	37	14.5	14.5	NUM
ajfti-3940	111	38	100.0	100.0	NUM
ajfti-3940	111	39	total	total	NOUN
ajfti-3940	111	40	62	62	NUM
ajfti-3940	111	41	100.0	100.0	NUM
ajfti-3940	111	42	the	the	DET
ajfti-3940	111	43	table	table	NOUN
ajfti-3940	111	44	presents	present	VERB
ajfti-3940	111	45	bottled	bottled	ADJ
ajfti-3940	111	46	water	water	NOUN
ajfti-3940	111	47	consumption	consumption	NOUN
ajfti-3940	111	48	patterns	pattern	NOUN
ajfti-3940	111	49	in	in	ADP
ajfti-3940	111	50	three	three	NUM
ajfti-3940	111	51	frequency	frequency	NOUN
ajfti-3940	111	52	categories	category	NOUN
ajfti-3940	111	53	:	:	PUNCT
ajfti-3940	111	54	daily	daily	ADJ
ajfti-3940	111	55	,	,	PUNCT
ajfti-3940	111	56	weekly	weekly	ADJ
ajfti-3940	111	57	and	and	CCONJ
ajfti-3940	111	58	monthly	monthly	ADJ
ajfti-3940	111	59	.	.	PUNCT
ajfti-3940	112	1	50	50	NUM
ajfti-3940	112	2	%	%	NOUN
ajfti-3940	112	3	of	of	ADP
ajfti-3940	112	4	respondents	respondent	NOUN
ajfti-3940	112	5	indicate	indicate	VERB
ajfti-3940	112	6	that	that	SCONJ
ajfti-3940	112	7	they	they	PRON
ajfti-3940	112	8	consume	consume	VERB
ajfti-3940	112	9	bottled	bottled	ADJ
ajfti-3940	112	10	water	water	PROPN
ajfti-3940	112	11	daily	daily	ADV
ajfti-3940	112	12	,	,	PUNCT
ajfti-3940	112	13	suggesting	suggest	VERB
ajfti-3940	112	14	a	a	DET
ajfti-3940	112	15	considerable	considerable	ADJ
ajfti-3940	112	16	dependence	dependence	NOUN
ajfti-3940	112	17	on	on	ADP
ajfti-3940	112	18	this	this	DET
ajfti-3940	112	19	product	product	NOUN
ajfti-3940	112	20	to	to	PART
ajfti-3940	112	21	meet	meet	VERB
ajfti-3940	112	22	their	their	PRON
ajfti-3940	112	23	hydration	hydration	NOUN
ajfti-3940	112	24	needs	need	NOUN
ajfti-3940	112	25	.	.	PUNCT
ajfti-3940	113	1	this	this	DET
ajfti-3940	113	2	trend	trend	NOUN
ajfti-3940	113	3	could	could	AUX
ajfti-3940	113	4	be	be	AUX
ajfti-3940	113	5	linked	link	VERB
ajfti-3940	113	6	to	to	ADP
ajfti-3940	113	7	the	the	DET
ajfti-3940	113	8	perception	perception	NOUN
ajfti-3940	113	9	of	of	ADP
ajfti-3940	113	10	the	the	DET
ajfti-3940	113	11	quality	quality	NOUN
ajfti-3940	113	12	of	of	ADP
ajfti-3940	113	13	tap	tap	NOUN
ajfti-3940	113	14	water	water	NOUN
ajfti-3940	113	15	or	or	CCONJ
ajfti-3940	113	16	the	the	DET
ajfti-3940	113	17	convenience	convenience	NOUN
ajfti-3940	113	18	of	of	ADP
ajfti-3940	113	19	opting	opt	VERB
ajfti-3940	113	20	for	for	ADP
ajfti-3940	113	21	bottled	bottled	ADJ
ajfti-3940	113	22	water	water	NOUN
ajfti-3940	113	23	.	.	PUNCT
ajfti-3940	114	1	in	in	ADP
ajfti-3940	114	2	contrast	contrast	NOUN
ajfti-3940	114	3	,	,	PUNCT
ajfti-3940	114	4	35.5	35.5	NUM
ajfti-3940	114	5	%	%	NOUN
ajfti-3940	114	6	of	of	ADP
ajfti-3940	114	7	respondents	respondent	NOUN
ajfti-3940	114	8	indicate	indicate	VERB
ajfti-3940	114	9	that	that	SCONJ
ajfti-3940	114	10	they	they	PRON
ajfti-3940	114	11	use	use	VERB
ajfti-3940	114	12	bottled	bottled	ADJ
ajfti-3940	114	13	water	water	NOUN
ajfti-3940	114	14	weekly	weekly	NOUN
ajfti-3940	114	15	,	,	PUNCT
ajfti-3940	114	16	indicating	indicate	VERB
ajfti-3940	114	17	moderate	moderate	ADJ
ajfti-3940	114	18	consumption	consumption	NOUN
ajfti-3940	114	19	,	,	PUNCT
ajfti-3940	114	20	possibly	possibly	ADV
ajfti-3940	114	21	supplemented	supplement	VERB
ajfti-3940	114	22	with	with	ADP
ajfti-3940	114	23	other	other	ADJ
ajfti-3940	114	24	water	water	NOUN
ajfti-3940	114	25	sources	source	NOUN
ajfti-3940	114	26	.	.	PUNCT
ajfti-3940	115	1	finally	finally	ADV
ajfti-3940	115	2	,	,	PUNCT
ajfti-3940	115	3	only	only	ADV
ajfti-3940	115	4	14.5	14.5	NUM
ajfti-3940	115	5	%	%	NOUN
ajfti-3940	115	6	of	of	ADP
ajfti-3940	115	7	respondents	respondent	NOUN
ajfti-3940	115	8	consume	consume	VERB
ajfti-3940	115	9	it	it	PRON
ajfti-3940	115	10	monthly	monthly	ADV
ajfti-3940	115	11	,	,	PUNCT
ajfti-3940	115	12	revealing	reveal	VERB
ajfti-3940	115	13	that	that	SCONJ
ajfti-3940	115	14	there	there	PRON
ajfti-3940	115	15	is	be	VERB
ajfti-3940	115	16	a	a	DET
ajfti-3940	115	17	small	small	ADJ
ajfti-3940	115	18	group	group	NOUN
ajfti-3940	115	19	of	of	ADP
ajfti-3940	115	20	consumers	consumer	NOUN
ajfti-3940	115	21	who	who	PRON
ajfti-3940	115	22	use	use	VERB
ajfti-3940	115	23	it	it	PRON
ajfti-3940	115	24	occasionally	occasionally	ADV
ajfti-3940	115	25	,	,	PUNCT
ajfti-3940	115	26	perhaps	perhaps	ADV
ajfti-3940	115	27	in	in	ADP
ajfti-3940	115	28	specific	specific	ADJ
ajfti-3940	115	29	circumstances	circumstance	NOUN
ajfti-3940	115	30	.	.	PUNCT
ajfti-3940	116	1	this	this	DET
ajfti-3940	116	2	study	study	NOUN
ajfti-3940	116	3	shows	show	VERB
ajfti-3940	116	4	that	that	SCONJ
ajfti-3940	116	5	half	half	NOUN
ajfti-3940	116	6	of	of	ADP
ajfti-3940	116	7	the	the	DET
ajfti-3940	116	8	population	population	NOUN
ajfti-3940	116	9	considers	consider	VERB
ajfti-3940	116	10	bottled	bottled	ADJ
ajfti-3940	116	11	water	water	NOUN
ajfti-3940	116	12	as	as	ADP
ajfti-3940	116	13	their	their	PRON
ajfti-3940	116	14	main	main	ADJ
ajfti-3940	116	15	source	source	NOUN
ajfti-3940	116	16	of	of	ADP
ajfti-3940	116	17	hydration	hydration	NOUN
ajfti-3940	116	18	,	,	PUNCT
ajfti-3940	116	19	which	which	PRON
ajfti-3940	116	20	could	could	AUX
ajfti-3940	116	21	be	be	AUX
ajfti-3940	116	22	a	a	DET
ajfti-3940	116	23	result	result	NOUN
ajfti-3940	116	24	of	of	ADP
ajfti-3940	116	25	the	the	DET
ajfti-3940	116	26	lack	lack	NOUN
ajfti-3940	116	27	of	of	ADP
ajfti-3940	116	28	access	access	NOUN
ajfti-3940	116	29	to	to	ADP
ajfti-3940	116	30	safe	safe	ADJ
ajfti-3940	116	31	drinking	drinking	NOUN
ajfti-3940	116	32	water	water	NOUN
ajfti-3940	116	33	or	or	CCONJ
ajfti-3940	116	34	the	the	DET
ajfti-3940	116	35	convenience	convenience	NOUN
ajfti-3940	116	36	that	that	PRON
ajfti-3940	116	37	this	this	DET
ajfti-3940	116	38	product	product	NOUN
ajfti-3940	116	39	offers	offer	VERB
ajfti-3940	116	40	.	.	PUNCT
ajfti-3940	117	1	below	below	ADV
ajfti-3940	117	2	are	be	AUX
ajfti-3940	117	3	the	the	DET
ajfti-3940	117	4	results	result	NOUN
ajfti-3940	117	5	corresponding	correspond	VERB
ajfti-3940	117	6	to	to	ADP
ajfti-3940	117	7	the	the	DET
ajfti-3940	117	8	means	mean	NOUN
ajfti-3940	117	9	by	by	ADP
ajfti-3940	117	10	which	which	PRON
ajfti-3940	117	11	customers	customer	NOUN
ajfti-3940	117	12	first	first	ADV
ajfti-3940	117	13	learned	learn	VERB
ajfti-3940	117	14	about	about	ADP
ajfti-3940	117	15	the	the	DET
ajfti-3940	117	16	company	company	NOUN
ajfti-3940	117	17	.	.	PUNCT
ajfti-3940	118	1	“	"	PUNCT
ajfti-3940	118	2	water	water	NOUN
ajfti-3940	118	3	home	home	NOUN
ajfti-3940	118	4	express	express	PROPN
ajfti-3940	118	5	canoe	canoe	NOUN
ajfti-3940	118	6	”	"	PUNCT
ajfti-3940	118	7	,	,	PUNCT
ajfti-3940	118	8	whose	whose	DET
ajfti-3940	118	9	results	result	NOUN
ajfti-3940	118	10	are	be	AUX
ajfti-3940	118	11	shown	show	VERB
ajfti-3940	118	12	in	in	ADP
ajfti-3940	118	13	table	table	NOUN
ajfti-3940	118	14	3	3	NUM
ajfti-3940	118	15	.	.	PUNCT
ajfti-3940	118	16	table	table	NOUN
ajfti-3940	118	17	3	3	NUM
ajfti-3940	118	18	:	:	PUNCT
ajfti-3940	118	19	“	"	PUNCT
ajfti-3940	118	20	water	water	NOUN
ajfti-3940	118	21	home	home	NOUN
ajfti-3940	118	22	express	express	VERB
ajfti-3940	118	23	canoa	canoa	NOUN
ajfti-3940	118	24	”	"	PUNCT
ajfti-3940	118	25	knowledge	knowledge	NOUN
ajfti-3940	118	26	medium	medium	ADJ
ajfti-3940	118	27	parameters	parameter	NOUN
ajfti-3940	118	28	frequency	frequency	VERB
ajfti-3940	118	29	percentage	percentage	NOUN
ajfti-3940	118	30	valid	valid	ADJ
ajfti-3940	118	31	percentage	percentage	NOUN
ajfti-3940	118	32	cumulative	cumulative	ADJ
ajfti-3940	118	33	percentage	percentage	NOUN
ajfti-3940	118	34	valid	valid	ADJ
ajfti-3940	118	35	social	social	ADJ
ajfti-3940	118	36	networks	network	NOUN
ajfti-3940	118	37	(	(	PUNCT
ajfti-3940	118	38	facebook	facebook	PROPN
ajfti-3940	118	39	,	,	PUNCT
ajfti-3940	118	40	instagram	instagram	PROPN
ajfti-3940	118	41	,	,	PUNCT
ajfti-3940	118	42	etc	etc	X
ajfti-3940	118	43	.	.	X
ajfti-3940	118	44	)	)	PUNCT
ajfti-3940	118	45	24	24	NUM
ajfti-3940	118	46	38.7	38.7	NUM
ajfti-3940	118	47	38.7	38.7	NUM
ajfti-3940	118	48	38.7	38.7	NUM
ajfti-3940	118	49	internet	internet	NOUN
ajfti-3940	118	50	search	search	NOUN
ajfti-3940	118	51	(	(	PUNCT
ajfti-3940	118	52	google	google	PROPN
ajfti-3940	118	53	)	)	PUNCT
ajfti-3940	118	54	4	4	NUM
ajfti-3940	118	55	6.5	6.5	NUM
ajfti-3940	118	56	6.5	6.5	NUM
ajfti-3940	118	57	45.2	45.2	NUM
ajfti-3940	118	58	recommendation	recommendation	NOUN
ajfti-3940	118	59	from	from	ADP
ajfti-3940	118	60	friends	friend	NOUN
ajfti-3940	118	61	or	or	CCONJ
ajfti-3940	118	62	family	family	NOUN
ajfti-3940	118	63	20	20	NUM
ajfti-3940	118	64	32.3	32.3	NUM
ajfti-3940	118	65	32.3	32.3	NUM
ajfti-3940	118	66	77.4	77.4	NUM
ajfti-3940	118	67	traditional	traditional	ADJ
ajfti-3940	118	68	advertising	advertising	NOUN
ajfti-3940	118	69	(	(	PUNCT
ajfti-3940	118	70	radio	radio	NOUN
ajfti-3940	118	71	,	,	PUNCT
ajfti-3940	118	72	tv	tv	NOUN
ajfti-3940	118	73	,	,	PUNCT
ajfti-3940	118	74	flyers	flyer	NOUN
ajfti-3940	118	75	,	,	PUNCT
ajfti-3940	118	76	etc	etc	X
ajfti-3940	118	77	.	.	X
ajfti-3940	118	78	)	)	PUNCT
ajfti-3940	118	79	12	12	NUM
ajfti-3940	118	80	19.4	19.4	NUM
ajfti-3940	118	81	19.4	19.4	NUM
ajfti-3940	118	82	96.8	96.8	NUM
ajfti-3940	118	83	digital	digital	ADJ
ajfti-3940	118	84	advertisement	advertisement	NOUN
ajfti-3940	118	85	2	2	NUM
ajfti-3940	118	86	3.2	3.2	NUM
ajfti-3940	118	87	3.2	3.2	NUM
ajfti-3940	118	88	100.0	100.0	NUM
ajfti-3940	118	89	total	total	NOUN
ajfti-3940	118	90	62	62	NUM
ajfti-3940	118	91	100.0	100.0	NUM
ajfti-3940	118	92	100.0	100.0	NUM
ajfti-3940	118	93	the	the	DET
ajfti-3940	118	94	table	table	NOUN
ajfti-3940	118	95	illustrates	illustrate	VERB
ajfti-3940	118	96	how	how	SCONJ
ajfti-3940	118	97	customers	customer	NOUN
ajfti-3940	118	98	first	first	ADV
ajfti-3940	118	99	became	become	VERB
ajfti-3940	118	100	aware	aware	ADJ
ajfti-3940	118	101	of	of	ADP
ajfti-3940	118	102	“	"	PUNCT
ajfti-3940	118	103	water	water	NOUN
ajfti-3940	118	104	home	home	NOUN
ajfti-3940	118	105	express	express	VERB
ajfti-3940	118	106	canoa	canoa	NOUN
ajfti-3940	118	107	”	"	PUNCT
ajfti-3940	118	108	,	,	PUNCT
ajfti-3940	118	109	highlighting	highlight	VERB
ajfti-3940	118	110	the	the	DET
ajfti-3940	118	111	relevance	relevance	NOUN
ajfti-3940	118	112	of	of	ADP
ajfti-3940	118	113	social	social	ADJ
ajfti-3940	118	114	media	medium	NOUN
ajfti-3940	118	115	as	as	ADP
ajfti-3940	118	116	the	the	DET
ajfti-3940	118	117	main	main	ADJ
ajfti-3940	118	118	avenue	avenue	NOUN
ajfti-3940	118	119	of	of	ADP
ajfti-3940	118	120	discovery	discovery	NOUN
ajfti-3940	118	121	,	,	PUNCT
ajfti-3940	118	122	with	with	ADP
ajfti-3940	118	123	38.7	38.7	NUM
ajfti-3940	118	124	%	%	NOUN
ajfti-3940	118	125	of	of	ADP
ajfti-3940	118	126	mentions	mention	NOUN
ajfti-3940	118	127	.	.	PUNCT
ajfti-3940	119	1	this	this	DET
ajfti-3940	119	2	data	data	NOUN
ajfti-3940	119	3	highlights	highlight	VERB
ajfti-3940	119	4	the	the	DET
ajfti-3940	119	5	effectiveness	effectiveness	NOUN
ajfti-3940	119	6	of	of	ADP
ajfti-3940	119	7	digital	digital	ADJ
ajfti-3940	119	8	platforms	platform	NOUN
ajfti-3940	119	9	such	such	ADJ
ajfti-3940	119	10	as	as	ADP
ajfti-3940	119	11	facebook	facebook	PROPN
ajfti-3940	119	12	and	and	CCONJ
ajfti-3940	119	13	instagram	instagram	PROPN
ajfti-3940	119	14	in	in	ADP
ajfti-3940	119	15	attracting	attract	VERB
ajfti-3940	119	16	new	new	ADJ
ajfti-3940	119	17	consumers	consumer	NOUN
ajfti-3940	119	18	.	.	PUNCT
ajfti-3940	120	1	recommendations	recommendation	NOUN
ajfti-3940	120	2	from	from	ADP
ajfti-3940	120	3	friends	friend	NOUN
ajfti-3940	120	4	and	and	CCONJ
ajfti-3940	120	5	family	family	NOUN
ajfti-3940	120	6	come	come	VERB
ajfti-3940	120	7	in	in	ADP
ajfti-3940	120	8	second	second	ADJ
ajfti-3940	120	9	place	place	NOUN
ajfti-3940	120	10	,	,	PUNCT
ajfti-3940	120	11	with	with	ADP
ajfti-3940	120	12	32.3	32.3	NUM
ajfti-3940	120	13	%	%	NOUN
ajfti-3940	120	14	,	,	PUNCT
ajfti-3940	120	15	indicating	indicate	VERB
ajfti-3940	120	16	the	the	DET
ajfti-3940	120	17	importance	importance	NOUN
ajfti-3940	120	18	of	of	ADP
ajfti-3940	120	19	word	word	NOUN
ajfti-3940	120	20	of	of	ADP
ajfti-3940	120	21	mouth	mouth	NOUN
ajfti-3940	120	22	in	in	ADP
ajfti-3940	120	23	building	build	VERB
ajfti-3940	120	24	trust	trust	NOUN
ajfti-3940	120	25	and	and	CCONJ
ajfti-3940	120	26	the	the	DET
ajfti-3940	120	27	company	company	NOUN
ajfti-3940	120	28	’s	’s	PART
ajfti-3940	120	29	reputation	reputation	NOUN
ajfti-3940	120	30	.	.	PUNCT
ajfti-3940	121	1	on	on	ADP
ajfti-3940	121	2	the	the	DET
ajfti-3940	121	3	other	other	ADJ
ajfti-3940	121	4	hand	hand	NOUN
ajfti-3940	121	5	,	,	PUNCT
ajfti-3940	121	6	traditional	traditional	ADJ
ajfti-3940	121	7	advertising	advertising	NOUN
ajfti-3940	121	8	,	,	PUNCT
ajfti-3940	121	9	which	which	PRON
ajfti-3940	121	10	includes	include	VERB
ajfti-3940	121	11	radio	radio	NOUN
ajfti-3940	121	12	,	,	PUNCT
ajfti-3940	121	13	television	television	NOUN
ajfti-3940	121	14	and	and	CCONJ
ajfti-3940	121	15	flyers	flyer	NOUN
ajfti-3940	121	16	,	,	PUNCT
ajfti-3940	121	17	remains	remain	VERB
ajfti-3940	121	18	a	a	DET
ajfti-3940	121	19	relevant	relevant	ADJ
ajfti-3940	121	20	method	method	NOUN
ajfti-3940	121	21	,	,	PUNCT
ajfti-3940	121	22	reaching	reach	VERB
ajfti-3940	121	23	19.4	19.4	NUM
ajfti-3940	121	24	%	%	NOUN
ajfti-3940	121	25	of	of	ADP
ajfti-3940	121	26	respondents	respondent	NOUN
ajfti-3940	121	27	.	.	PUNCT
ajfti-3940	122	1	however	however	ADV
ajfti-3940	122	2	,	,	PUNCT
ajfti-3940	122	3	digital	digital	ADJ
ajfti-3940	122	4	ads	ad	NOUN
ajfti-3940	122	5	,	,	PUNCT
ajfti-3940	122	6	such	such	ADJ
ajfti-3940	122	7	as	as	ADP
ajfti-3940	122	8	google	google	PROPN
ajfti-3940	122	9	ads	ad	NOUN
ajfti-3940	122	10	,	,	PUNCT
ajfti-3940	122	11	are	be	AUX
ajfti-3940	122	12	seen	see	VERB
ajfti-3940	122	13	to	to	PART
ajfti-3940	122	14	have	have	VERB
ajfti-3940	122	15	a	a	DET
ajfti-3940	122	16	limited	limited	ADJ
ajfti-3940	122	17	impact	impact	NOUN
ajfti-3940	122	18	,	,	PUNCT
ajfti-3940	122	19	representing	represent	VERB
ajfti-3940	122	20	only	only	ADV
ajfti-3940	122	21	3.2	3.2	NUM
ajfti-3940	122	22	%	%	NOUN
ajfti-3940	122	23	,	,	PUNCT
ajfti-3940	122	24	while	while	SCONJ
ajfti-3940	122	25	direct	direct	ADJ
ajfti-3940	122	26	internet	internet	NOUN
ajfti-3940	122	27	searches	search	NOUN
ajfti-3940	122	28	reach	reach	VERB
ajfti-3940	122	29	6.5	6.5	NUM
ajfti-3940	122	30	%	%	NOUN
ajfti-3940	122	31	.	.	PUNCT
ajfti-3940	123	1	this	this	PRON
ajfti-3940	123	2	suggests	suggest	VERB
ajfti-3940	123	3	a	a	DET
ajfti-3940	123	4	possible	possible	ADJ
ajfti-3940	123	5	area	area	NOUN
ajfti-3940	123	6	for	for	ADP
ajfti-3940	123	7	improvement	improvement	NOUN
ajfti-3940	123	8	in	in	ADP
ajfti-3940	123	9	the	the	DET
ajfti-3940	123	10	digital	digital	ADJ
ajfti-3940	123	11	advertising	advertising	NOUN
ajfti-3940	123	12	strategy	strategy	NOUN
ajfti-3940	123	13	,	,	PUNCT
ajfti-3940	123	14	which	which	PRON
ajfti-3940	123	15	could	could	AUX
ajfti-3940	123	16	be	be	AUX
ajfti-3940	123	17	optimized	optimize	VERB
ajfti-3940	123	18	to	to	PART
ajfti-3940	123	19	increase	increase	VERB
ajfti-3940	123	20	the	the	DET
ajfti-3940	123	21	company	company	NOUN
ajfti-3940	123	22	’s	’s	PART
ajfti-3940	123	23	visibility	visibility	NOUN
ajfti-3940	123	24	online	online	ADV
ajfti-3940	123	25	.	.	PUNCT
ajfti-3940	124	1	observe	observe	VERB
ajfti-3940	124	2	the	the	DET
ajfti-3940	124	3	level	level	NOUN
ajfti-3940	124	4	of	of	ADP
ajfti-3940	124	5	consumption	consumption	NOUN
ajfti-3940	124	6	,	,	PUNCT
ajfti-3940	124	7	the	the	DET
ajfti-3940	124	8	results	result	NOUN
ajfti-3940	124	9	of	of	ADP
ajfti-3940	124	10	which	which	PRON
ajfti-3940	124	11	are	be	AUX
ajfti-3940	124	12	shown	show	VERB
ajfti-3940	124	13	in	in	ADP
ajfti-3940	124	14	table	table	NOUN
ajfti-3940	124	15	2	2	NUM
ajfti-3940	124	16	.	.	PUNCT
ajfti-3940	125	1	pa	pa	PROPN
ajfti-3940	125	2	ge	ge	PROPN
ajfti-3940	125	3	36	36	NUM
ajfti-3940	125	4	https://journals.e-palli.com/home/index.php/ajfti	https://journals.e-palli.com/home/index.php/ajfti	NOUN
ajfti-3940	125	5	am	be	AUX
ajfti-3940	125	6	.	.	PUNCT
ajfti-3940	126	1	j.	j.	PROPN
ajfti-3940	126	2	financ	financ	PROPN
ajfti-3940	126	3	.	.	PUNCT
ajfti-3940	127	1	technol	technol	PROPN
ajfti-3940	127	2	.	.	PUNCT
ajfti-3940	127	3	innov	innov	PROPN
ajfti-3940	127	4	.	.	PUNCT
ajfti-3940	128	1	3(1	3(1	NUM
ajfti-3940	128	2	)	)	PUNCT
ajfti-3940	128	3	32	32	NUM
ajfti-3940	128	4	-	-	SYM
ajfti-3940	128	5	40	40	NUM
ajfti-3940	128	6	,	,	PUNCT
ajfti-3940	128	7	2025	2025	NUM
ajfti-3940	128	8	among	among	ADP
ajfti-3940	128	9	other	other	ADJ
ajfti-3940	128	10	reasons	reason	NOUN
ajfti-3940	128	11	,	,	PUNCT
ajfti-3940	128	12	the	the	DET
ajfti-3940	128	13	table	table	NOUN
ajfti-3940	128	14	shows	show	VERB
ajfti-3940	128	15	a	a	DET
ajfti-3940	128	16	clear	clear	ADJ
ajfti-3940	128	17	inclination	inclination	NOUN
ajfti-3940	128	18	towards	towards	ADP
ajfti-3940	128	19	the	the	DET
ajfti-3940	128	20	use	use	NOUN
ajfti-3940	128	21	of	of	ADP
ajfti-3940	128	22	social	social	ADJ
ajfti-3940	128	23	media	medium	NOUN
ajfti-3940	128	24	as	as	ADP
ajfti-3940	128	25	a	a	DET
ajfti-3940	128	26	fundamental	fundamental	ADJ
ajfti-3940	128	27	marketing	marketing	NOUN
ajfti-3940	128	28	tool	tool	NOUN
ajfti-3940	128	29	,	,	PUNCT
ajfti-3940	128	30	while	while	SCONJ
ajfti-3940	128	31	traditional	traditional	ADJ
ajfti-3940	128	32	methods	method	NOUN
ajfti-3940	128	33	and	and	CCONJ
ajfti-3940	128	34	personal	personal	ADJ
ajfti-3940	128	35	recommendations	recommendation	NOUN
ajfti-3940	128	36	continue	continue	VERB
ajfti-3940	128	37	to	to	PART
ajfti-3940	128	38	play	play	VERB
ajfti-3940	128	39	a	a	DET
ajfti-3940	128	40	significant	significant	ADJ
ajfti-3940	128	41	role	role	NOUN
ajfti-3940	128	42	.	.	PUNCT
ajfti-3940	129	1	the	the	DET
ajfti-3940	129	2	company	company	NOUN
ajfti-3940	129	3	could	could	AUX
ajfti-3940	129	4	concentrate	concentrate	VERB
ajfti-3940	129	5	on	on	ADP
ajfti-3940	129	6	strengthening	strengthen	VERB
ajfti-3940	129	7	its	its	PRON
ajfti-3940	129	8	digital	digital	ADJ
ajfti-3940	129	9	presence	presence	NOUN
ajfti-3940	129	10	through	through	ADP
ajfti-3940	129	11	advertisements	advertisement	NOUN
ajfti-3940	129	12	and	and	CCONJ
ajfti-3940	129	13	search	search	NOUN
ajfti-3940	129	14	engine	engine	NOUN
ajfti-3940	129	15	optimization	optimization	NOUN
ajfti-3940	129	16	to	to	PART
ajfti-3940	129	17	improve	improve	VERB
ajfti-3940	129	18	its	its	PRON
ajfti-3940	129	19	reach	reach	NOUN
ajfti-3940	129	20	.	.	PUNCT
ajfti-3940	130	1	the	the	DET
ajfti-3940	130	2	results	result	NOUN
ajfti-3940	130	3	of	of	ADP
ajfti-3940	130	4	a	a	DET
ajfti-3940	130	5	survey	survey	NOUN
ajfti-3940	130	6	on	on	ADP
ajfti-3940	130	7	the	the	DET
ajfti-3940	130	8	perception	perception	NOUN
ajfti-3940	130	9	of	of	ADP
ajfti-3940	130	10	advertising	advertising	NOUN
ajfti-3940	130	11	on	on	ADP
ajfti-3940	130	12	social	social	ADJ
ajfti-3940	130	13	networks	network	NOUN
ajfti-3940	130	14	will	will	AUX
ajfti-3940	130	15	be	be	AUX
ajfti-3940	130	16	shown	show	VERB
ajfti-3940	130	17	,	,	PUNCT
ajfti-3940	130	18	specifically	specifically	ADV
ajfti-3940	130	19	in	in	ADP
ajfti-3940	130	20	relation	relation	NOUN
ajfti-3940	130	21	to	to	ADP
ajfti-3940	130	22	its	its	PRON
ajfti-3940	130	23	informative	informative	ADJ
ajfti-3940	130	24	nature	nature	NOUN
ajfti-3940	130	25	,	,	PUNCT
ajfti-3940	130	26	the	the	DET
ajfti-3940	130	27	results	result	NOUN
ajfti-3940	130	28	of	of	ADP
ajfti-3940	130	29	which	which	PRON
ajfti-3940	130	30	are	be	AUX
ajfti-3940	130	31	shown	show	VERB
ajfti-3940	130	32	in	in	ADP
ajfti-3940	130	33	table	table	NOUN
ajfti-3940	130	34	4	4	NUM
ajfti-3940	130	35	.	.	PUNCT
ajfti-3940	130	36	table	table	NOUN
ajfti-3940	130	37	4	4	NUM
ajfti-3940	130	38	:	:	PUNCT
ajfti-3940	130	39	advertising	advertising	NOUN
ajfti-3940	130	40	on	on	ADP
ajfti-3940	130	41	social	social	ADJ
ajfti-3940	130	42	media	medium	NOUN
ajfti-3940	130	43	is	be	AUX
ajfti-3940	130	44	informative	informative	ADJ
ajfti-3940	130	45	parameters	parameter	NOUN
ajfti-3940	130	46	frequency	frequency	VERB
ajfti-3940	130	47	percentage	percentage	NOUN
ajfti-3940	130	48	valid	valid	ADJ
ajfti-3940	130	49	percentage	percentage	NOUN
ajfti-3940	130	50	cumulative	cumulative	ADJ
ajfti-3940	130	51	percentage	percentage	NOUN
ajfti-3940	130	52	valid	valid	NOUN
ajfti-3940	130	53	totally	totally	ADV
ajfti-3940	130	54	disagree	disagree	VERB
ajfti-3940	130	55	4	4	NUM
ajfti-3940	130	56	6.5	6.5	NUM
ajfti-3940	130	57	6.6	6.6	NUM
ajfti-3940	130	58	6.6	6.6	NUM
ajfti-3940	130	59	disagree	disagree	VERB
ajfti-3940	130	60	2	2	NUM
ajfti-3940	130	61	3.2	3.2	NUM
ajfti-3940	130	62	3.3	3.3	NUM
ajfti-3940	130	63	9.8	9.8	NUM
ajfti-3940	130	64	neutral	neutral	ADJ
ajfti-3940	130	65	11	11	NUM
ajfti-3940	130	66	17.7	17.7	NUM
ajfti-3940	130	67	18.0	18.0	NUM
ajfti-3940	130	68	27.9	27.9	NUM
ajfti-3940	130	69	ok	ok	INTJ
ajfti-3940	130	70	29	29	NUM
ajfti-3940	130	71	46.8	46.8	NUM
ajfti-3940	130	72	47.5	47.5	NUM
ajfti-3940	130	73	75.4	75.4	NUM
ajfti-3940	130	74	totally	totally	ADV
ajfti-3940	130	75	agree	agree	VERB
ajfti-3940	130	76	15	15	NUM
ajfti-3940	130	77	24.2	24.2	NUM
ajfti-3940	130	78	24.6	24.6	NUM
ajfti-3940	130	79	100.0	100.0	NUM
ajfti-3940	130	80	lost	lose	VERB
ajfti-3940	130	81	total	total	NOUN
ajfti-3940	130	82	61	61	NUM
ajfti-3940	130	83	98.4	98.4	NUM
ajfti-3940	130	84	100.0	100.0	NUM
ajfti-3940	130	85	system	system	NOUN
ajfti-3940	130	86	1	1	NUM
ajfti-3940	130	87	1.6	1.6	NUM
ajfti-3940	130	88	total	total	NOUN
ajfti-3940	130	89	62	62	NUM
ajfti-3940	130	90	100.0	100.0	NUM
ajfti-3940	130	91	table	table	NOUN
ajfti-3940	130	92	7	7	NUM
ajfti-3940	130	93	:	:	PUNCT
ajfti-3940	130	94	attractiveness	attractiveness	NOUN
ajfti-3940	130	95	parameters	parameter	NOUN
ajfti-3940	130	96	frequency	frequency	VERB
ajfti-3940	130	97	percentage	percentage	NOUN
ajfti-3940	130	98	valid	valid	ADJ
ajfti-3940	130	99	percentage	percentage	NOUN
ajfti-3940	130	100	cumulative	cumulative	ADJ
ajfti-3940	130	101	percentage	percentage	NOUN
ajfti-3940	130	102	valid	valid	NOUN
ajfti-3940	130	103	totally	totally	ADV
ajfti-3940	130	104	disagree	disagree	VERB
ajfti-3940	130	105	2	2	NUM
ajfti-3940	130	106	3.2	3.2	NUM
ajfti-3940	130	107	3.4	3.4	NUM
ajfti-3940	130	108	3.4	3.4	NUM
ajfti-3940	130	109	disagree	disagree	VERB
ajfti-3940	130	110	2	2	NUM
ajfti-3940	130	111	3.2	3.2	NUM
ajfti-3940	130	112	3.4	3.4	NUM
ajfti-3940	130	113	6.8	6.8	NUM
ajfti-3940	130	114	neutral	neutral	ADJ
ajfti-3940	130	115	12	12	NUM
ajfti-3940	130	116	19.4	19.4	NUM
ajfti-3940	130	117	20.3	20.3	NUM
ajfti-3940	130	118	27.1	27.1	NUM
ajfti-3940	130	119	ok	ok	INTJ
ajfti-3940	130	120	25	25	NUM
ajfti-3940	130	121	40.3	40.3	NUM
ajfti-3940	130	122	42.4	42.4	NUM
ajfti-3940	130	123	69.5	69.5	NUM
ajfti-3940	130	124	totally	totally	ADV
ajfti-3940	130	125	agree	agree	VERB
ajfti-3940	130	126	18	18	NUM
ajfti-3940	130	127	29.0	29.0	NUM
ajfti-3940	130	128	30.5	30.5	NUM
ajfti-3940	130	129	100.0	100.0	NUM
ajfti-3940	130	130	lost	lose	VERB
ajfti-3940	130	131	total	total	NOUN
ajfti-3940	130	132	59	59	NUM
ajfti-3940	130	133	95.2	95.2	NUM
ajfti-3940	130	134	100.0	100.0	NUM
ajfti-3940	130	135	system	system	NOUN
ajfti-3940	130	136	3	3	NUM
ajfti-3940	130	137	4.8	4.8	NUM
ajfti-3940	130	138	total	total	NOUN
ajfti-3940	130	139	62	62	NUM
ajfti-3940	130	140	100.0	100.0	NUM
ajfti-3940	130	141	the	the	DET
ajfti-3940	130	142	table	table	NOUN
ajfti-3940	130	143	presents	present	VERB
ajfti-3940	130	144	various	various	ADJ
ajfti-3940	130	145	opinions	opinion	NOUN
ajfti-3940	130	146	on	on	ADP
ajfti-3940	130	147	the	the	DET
ajfti-3940	130	148	perception	perception	NOUN
ajfti-3940	130	149	of	of	ADP
ajfti-3940	130	150	advertising	advertising	NOUN
ajfti-3940	130	151	on	on	ADP
ajfti-3940	130	152	social	social	ADJ
ajfti-3940	130	153	networks	network	NOUN
ajfti-3940	130	154	in	in	ADP
ajfti-3940	130	155	terms	term	NOUN
ajfti-3940	130	156	of	of	ADP
ajfti-3940	130	157	its	its	PRON
ajfti-3940	130	158	informative	informative	ADJ
ajfti-3940	130	159	nature	nature	NOUN
ajfti-3940	130	160	.	.	PUNCT
ajfti-3940	131	1	the	the	DET
ajfti-3940	131	2	data	datum	NOUN
ajfti-3940	131	3	reveal	reveal	VERB
ajfti-3940	131	4	that	that	SCONJ
ajfti-3940	131	5	a	a	DET
ajfti-3940	131	6	portion	portion	NOUN
ajfti-3940	131	7	of	of	ADP
ajfti-3940	131	8	respondents	respondent	NOUN
ajfti-3940	131	9	do	do	AUX
ajfti-3940	131	10	not	not	PART
ajfti-3940	131	11	agree	agree	VERB
ajfti-3940	131	12	with	with	ADP
ajfti-3940	131	13	the	the	DET
ajfti-3940	131	14	idea	idea	NOUN
ajfti-3940	131	15	that	that	SCONJ
ajfti-3940	131	16	advertising	advertising	NOUN
ajfti-3940	131	17	on	on	ADP
ajfti-3940	131	18	these	these	DET
ajfti-3940	131	19	platforms	platform	NOUN
ajfti-3940	131	20	performs	perform	VERB
ajfti-3940	131	21	an	an	DET
ajfti-3940	131	22	effective	effective	ADJ
ajfti-3940	131	23	informative	informative	ADJ
ajfti-3940	131	24	function	function	NOUN
ajfti-3940	131	25	.	.	PUNCT
ajfti-3940	132	1	in	in	ADP
ajfti-3940	132	2	particular	particular	ADJ
ajfti-3940	132	3	,	,	PUNCT
ajfti-3940	132	4	a	a	DET
ajfti-3940	132	5	small	small	ADJ
ajfti-3940	132	6	group	group	NOUN
ajfti-3940	132	7	stands	stand	VERB
ajfti-3940	132	8	out	out	ADP
ajfti-3940	132	9	that	that	PRON
ajfti-3940	132	10	strongly	strongly	ADV
ajfti-3940	132	11	rejects	reject	VERB
ajfti-3940	132	12	this	this	DET
ajfti-3940	132	13	notion	notion	NOUN
ajfti-3940	132	14	,	,	PUNCT
ajfti-3940	132	15	suggesting	suggest	VERB
ajfti-3940	132	16	an	an	DET
ajfti-3940	132	17	acknowledgement	acknowledgement	NOUN
ajfti-3940	132	18	that	that	SCONJ
ajfti-3940	132	19	,	,	PUNCT
ajfti-3940	132	20	in	in	ADP
ajfti-3940	132	21	many	many	ADJ
ajfti-3940	132	22	cases	case	NOUN
ajfti-3940	132	23	,	,	PUNCT
ajfti-3940	132	24	advertising	advertising	NOUN
ajfti-3940	132	25	tends	tend	VERB
ajfti-3940	132	26	to	to	PART
ajfti-3940	132	27	focus	focus	VERB
ajfti-3940	132	28	more	more	ADV
ajfti-3940	132	29	on	on	ADP
ajfti-3940	132	30	encouraging	encourage	VERB
ajfti-3940	132	31	consumption	consumption	NOUN
ajfti-3940	132	32	than	than	ADP
ajfti-3940	132	33	on	on	ADP
ajfti-3940	132	34	offering	offer	VERB
ajfti-3940	132	35	truthful	truthful	ADJ
ajfti-3940	132	36	and	and	CCONJ
ajfti-3940	132	37	objective	objective	ADJ
ajfti-3940	132	38	information	information	NOUN
ajfti-3940	132	39	.	.	PUNCT
ajfti-3940	133	1	on	on	ADP
ajfti-3940	133	2	the	the	DET
ajfti-3940	133	3	other	other	ADJ
ajfti-3940	133	4	hand	hand	NOUN
ajfti-3940	133	5	,	,	PUNCT
ajfti-3940	133	6	a	a	DET
ajfti-3940	133	7	considerable	considerable	ADJ
ajfti-3940	133	8	number	number	NOUN
ajfti-3940	133	9	of	of	ADP
ajfti-3940	133	10	responses	response	NOUN
ajfti-3940	133	11	are	be	AUX
ajfti-3940	133	12	neutral	neutral	ADJ
ajfti-3940	133	13	,	,	PUNCT
ajfti-3940	133	14	which	which	PRON
ajfti-3940	133	15	can	can	AUX
ajfti-3940	133	16	be	be	AUX
ajfti-3940	133	17	interpreted	interpret	VERB
ajfti-3940	133	18	in	in	ADP
ajfti-3940	133	19	various	various	ADJ
ajfti-3940	133	20	ways	way	NOUN
ajfti-3940	133	21	.	.	PUNCT
ajfti-3940	134	1	this	this	DET
ajfti-3940	134	2	neutrality	neutrality	NOUN
ajfti-3940	134	3	could	could	AUX
ajfti-3940	134	4	reflect	reflect	VERB
ajfti-3940	134	5	a	a	DET
ajfti-3940	134	6	lack	lack	NOUN
ajfti-3940	134	7	of	of	ADP
ajfti-3940	134	8	a	a	DET
ajfti-3940	134	9	clear	clear	ADJ
ajfti-3940	134	10	or	or	CCONJ
ajfti-3940	134	11	definitive	definitive	ADJ
ajfti-3940	134	12	opinion	opinion	NOUN
ajfti-3940	134	13	on	on	ADP
ajfti-3940	134	14	the	the	DET
ajfti-3940	134	15	matter	matter	NOUN
ajfti-3940	134	16	,	,	PUNCT
ajfti-3940	134	17	which	which	PRON
ajfti-3940	134	18	invites	invite	VERB
ajfti-3940	134	19	us	we	PRON
ajfti-3940	134	20	to	to	PART
ajfti-3940	134	21	reflect	reflect	VERB
ajfti-3940	134	22	on	on	ADP
ajfti-3940	134	23	the	the	DET
ajfti-3940	134	24	effectiveness	effectiveness	NOUN
ajfti-3940	134	25	of	of	ADP
ajfti-3940	134	26	current	current	ADJ
ajfti-3940	134	27	advertising	advertising	NOUN
ajfti-3940	134	28	strategies	strategy	NOUN
ajfti-3940	134	29	in	in	ADP
ajfti-3940	134	30	capturing	capture	VERB
ajfti-3940	134	31	users	user	NOUN
ajfti-3940	134	32	’	’	PART
ajfti-3940	134	33	attention	attention	NOUN
ajfti-3940	134	34	and	and	CCONJ
ajfti-3940	134	35	establishing	establish	VERB
ajfti-3940	134	36	a	a	DET
ajfti-3940	134	37	genuine	genuine	ADJ
ajfti-3940	134	38	dialogue	dialogue	NOUN
ajfti-3940	134	39	with	with	ADP
ajfti-3940	134	40	them	they	PRON
ajfti-3940	134	41	.	.	PUNCT
ajfti-3940	135	1	the	the	DET
ajfti-3940	135	2	low	low	ADJ
ajfti-3940	135	3	proportion	proportion	NOUN
ajfti-3940	135	4	of	of	ADP
ajfti-3940	135	5	those	those	PRON
ajfti-3940	135	6	who	who	PRON
ajfti-3940	135	7	support	support	VERB
ajfti-3940	135	8	the	the	DET
ajfti-3940	135	9	statement	statement	NOUN
ajfti-3940	135	10	indicates	indicate	VERB
ajfti-3940	135	11	a	a	DET
ajfti-3940	135	12	lack	lack	NOUN
ajfti-3940	135	13	of	of	ADP
ajfti-3940	135	14	confidence	confidence	NOUN
ajfti-3940	135	15	in	in	ADP
ajfti-3940	135	16	the	the	DET
ajfti-3940	135	17	ability	ability	NOUN
ajfti-3940	135	18	of	of	ADP
ajfti-3940	135	19	social	social	ADJ
ajfti-3940	135	20	media	medium	NOUN
ajfti-3940	135	21	to	to	PART
ajfti-3940	135	22	play	play	VERB
ajfti-3940	135	23	a	a	DET
ajfti-3940	135	24	strong	strong	ADJ
ajfti-3940	135	25	informational	informational	ADJ
ajfti-3940	135	26	role	role	NOUN
ajfti-3940	135	27	.	.	PUNCT
ajfti-3940	136	1	this	this	PRON
ajfti-3940	136	2	may	may	AUX
ajfti-3940	136	3	present	present	VERB
ajfti-3940	136	4	a	a	DET
ajfti-3940	136	5	challenge	challenge	NOUN
ajfti-3940	136	6	for	for	ADP
ajfti-3940	136	7	brands	brand	NOUN
ajfti-3940	136	8	that	that	PRON
ajfti-3940	136	9	use	use	VERB
ajfti-3940	136	10	these	these	DET
ajfti-3940	136	11	platforms	platform	NOUN
ajfti-3940	136	12	as	as	ADP
ajfti-3940	136	13	their	their	PRON
ajfti-3940	136	14	main	main	ADJ
ajfti-3940	136	15	communication	communication	NOUN
ajfti-3940	136	16	channel	channel	NOUN
ajfti-3940	136	17	,	,	PUNCT
ajfti-3940	136	18	as	as	SCONJ
ajfti-3940	136	19	they	they	PRON
ajfti-3940	136	20	may	may	AUX
ajfti-3940	136	21	need	need	VERB
ajfti-3940	136	22	to	to	PART
ajfti-3940	136	23	reevaluate	reevaluate	VERB
ajfti-3940	136	24	their	their	PRON
ajfti-3940	136	25	approaches	approach	NOUN
ajfti-3940	136	26	to	to	PART
ajfti-3940	136	27	ensure	ensure	VERB
ajfti-3940	136	28	that	that	SCONJ
ajfti-3940	136	29	the	the	DET
ajfti-3940	136	30	advertising	advertising	NOUN
ajfti-3940	136	31	they	they	PRON
ajfti-3940	136	32	generate	generate	VERB
ajfti-3940	136	33	not	not	PART
ajfti-3940	136	34	only	only	ADV
ajfti-3940	136	35	captures	capture	VERB
ajfti-3940	136	36	attention	attention	NOUN
ajfti-3940	136	37	,	,	PUNCT
ajfti-3940	136	38	but	but	CCONJ
ajfti-3940	136	39	also	also	ADV
ajfti-3940	136	40	fulfills	fulfill	VERB
ajfti-3940	136	41	the	the	DET
ajfti-3940	136	42	objective	objective	NOUN
ajfti-3940	136	43	of	of	ADP
ajfti-3940	136	44	effectively	effectively	ADV
ajfti-3940	136	45	informing	inform	VERB
ajfti-3940	136	46	and	and	CCONJ
ajfti-3940	136	47	educating	educate	VERB
ajfti-3940	136	48	users	user	NOUN
ajfti-3940	136	49	.	.	PUNCT
ajfti-3940	137	1	we	we	PRON
ajfti-3940	137	2	understand	understand	VERB
ajfti-3940	137	3	that	that	SCONJ
ajfti-3940	137	4	the	the	DET
ajfti-3940	137	5	negative	negative	ADJ
ajfti-3940	137	6	perception	perception	NOUN
ajfti-3940	137	7	and	and	CCONJ
ajfti-3940	137	8	neutral	neutral	ADJ
ajfti-3940	137	9	stance	stance	NOUN
ajfti-3940	137	10	of	of	ADP
ajfti-3940	137	11	those	those	PRON
ajfti-3940	137	12	surveyed	survey	VERB
ajfti-3940	137	13	show	show	VERB
ajfti-3940	137	14	an	an	DET
ajfti-3940	137	15	urgent	urgent	ADJ
ajfti-3940	137	16	need	need	NOUN
ajfti-3940	137	17	in	in	ADP
ajfti-3940	137	18	the	the	DET
ajfti-3940	137	19	advertising	advertising	NOUN
ajfti-3940	137	20	field	field	NOUN
ajfti-3940	137	21	to	to	PART
ajfti-3940	137	22	investigate	investigate	VERB
ajfti-3940	137	23	methods	method	NOUN
ajfti-3940	137	24	that	that	PRON
ajfti-3940	137	25	go	go	VERB
ajfti-3940	137	26	beyond	beyond	ADP
ajfti-3940	137	27	simply	simply	ADV
ajfti-3940	137	28	attracting	attract	VERB
ajfti-3940	137	29	attention	attention	NOUN
ajfti-3940	137	30	and	and	CCONJ
ajfti-3940	137	31	that	that	PRON
ajfti-3940	137	32	actually	actually	ADV
ajfti-3940	137	33	seek	seek	VERB
ajfti-3940	137	34	to	to	PART
ajfti-3940	137	35	inform	inform	VERB
ajfti-3940	137	36	and	and	CCONJ
ajfti-3940	137	37	provide	provide	VERB
ajfti-3940	137	38	value	value	NOUN
ajfti-3940	137	39	to	to	ADP
ajfti-3940	137	40	consumers	consumer	NOUN
ajfti-3940	137	41	.	.	PUNCT
ajfti-3940	138	1	this	this	PRON
ajfti-3940	138	2	raises	raise	VERB
ajfti-3940	138	3	important	important	ADJ
ajfti-3940	138	4	questions	question	NOUN
ajfti-3940	138	5	about	about	ADP
ajfti-3940	138	6	the	the	DET
ajfti-3940	138	7	ethics	ethic	NOUN
ajfti-3940	138	8	of	of	ADP
ajfti-3940	138	9	advertising	advertising	NOUN
ajfti-3940	138	10	on	on	ADP
ajfti-3940	138	11	social	social	ADJ
ajfti-3940	138	12	networks	network	NOUN
ajfti-3940	138	13	and	and	CCONJ
ajfti-3940	138	14	the	the	DET
ajfti-3940	138	15	responsibility	responsibility	NOUN
ajfti-3940	138	16	of	of	ADP
ajfti-3940	138	17	brands	brand	NOUN
ajfti-3940	138	18	in	in	ADP
ajfti-3940	138	19	the	the	DET
ajfti-3940	138	20	way	way	NOUN
ajfti-3940	138	21	they	they	PRON
ajfti-3940	138	22	communicate	communicate	VERB
ajfti-3940	138	23	their	their	PRON
ajfti-3940	138	24	message	message	NOUN
ajfti-3940	138	25	.	.	PUNCT
ajfti-3940	139	1	another	another	DET
ajfti-3940	139	2	question	question	NOUN
ajfti-3940	139	3	that	that	PRON
ajfti-3940	139	4	generated	generate	VERB
ajfti-3940	139	5	significant	significant	ADJ
ajfti-3940	139	6	results	result	NOUN
ajfti-3940	139	7	for	for	ADP
ajfti-3940	139	8	the	the	DET
ajfti-3940	139	9	present	present	ADJ
ajfti-3940	139	10	study	study	NOUN
ajfti-3940	139	11	was	be	AUX
ajfti-3940	139	12	the	the	DET
ajfti-3940	139	13	analysis	analysis	NOUN
ajfti-3940	139	14	of	of	ADP
ajfti-3940	139	15	perceptions	perception	NOUN
ajfti-3940	139	16	on	on	ADP
ajfti-3940	139	17	a	a	DET
ajfti-3940	139	18	specific	specific	ADJ
ajfti-3940	139	19	topic	topic	NOUN
ajfti-3940	139	20	,	,	PUNCT
ajfti-3940	139	21	highlighting	highlight	VERB
ajfti-3940	139	22	the	the	DET
ajfti-3940	139	23	different	different	ADJ
ajfti-3940	139	24	positions	position	NOUN
ajfti-3940	139	25	of	of	ADP
ajfti-3940	139	26	the	the	DET
ajfti-3940	139	27	respondents	respondent	NOUN
ajfti-3940	139	28	.	.	PUNCT
ajfti-3940	140	1	it	it	PRON
ajfti-3940	140	2	is	be	AUX
ajfti-3940	140	3	important	important	ADJ
ajfti-3940	140	4	to	to	PART
ajfti-3940	140	5	highlight	highlight	VERB
ajfti-3940	140	6	the	the	DET
ajfti-3940	140	7	relevance	relevance	NOUN
ajfti-3940	140	8	of	of	ADP
ajfti-3940	140	9	this	this	DET
ajfti-3940	140	10	data	datum	NOUN
ajfti-3940	140	11	for	for	ADP
ajfti-3940	140	12	decision	decision	NOUN
ajfti-3940	140	13	-	-	PUNCT
ajfti-3940	140	14	making	making	NOUN
ajfti-3940	140	15	,	,	PUNCT
ajfti-3940	140	16	as	as	ADV
ajfti-3940	140	17	well	well	ADV
ajfti-3940	140	18	as	as	ADP
ajfti-3940	140	19	for	for	ADP
ajfti-3940	140	20	the	the	DET
ajfti-3940	140	21	design	design	NOUN
ajfti-3940	140	22	of	of	ADP
ajfti-3940	140	23	future	future	ADJ
ajfti-3940	140	24	actions	action	NOUN
ajfti-3940	140	25	or	or	CCONJ
ajfti-3940	140	26	research	research	NOUN
ajfti-3940	140	27	,	,	PUNCT
ajfti-3940	140	28	the	the	DET
ajfti-3940	140	29	results	result	NOUN
ajfti-3940	140	30	of	of	ADP
ajfti-3940	140	31	which	which	PRON
ajfti-3940	140	32	are	be	AUX
ajfti-3940	140	33	shown	show	VERB
ajfti-3940	140	34	in	in	ADP
ajfti-3940	140	35	table	table	NOUN
ajfti-3940	140	36	7	7	NUM
ajfti-3940	140	37	.	.	PUNCT
ajfti-3940	140	38	analyzing	analyze	VERB
ajfti-3940	140	39	the	the	DET
ajfti-3940	140	40	data	datum	NOUN
ajfti-3940	140	41	related	relate	VERB
ajfti-3940	140	42	to	to	ADP
ajfti-3940	140	43	the	the	DET
ajfti-3940	140	44	perception	perception	NOUN
ajfti-3940	140	45	of	of	ADP
ajfti-3940	140	46	the	the	DET
ajfti-3940	140	47	characteristic	characteristic	ADJ
ajfti-3940	140	48	“	"	PUNCT
ajfti-3940	140	49	attractiveness	attractiveness	NOUN
ajfti-3940	140	50	”	"	PUNCT
ajfti-3940	140	51	,	,	PUNCT
ajfti-3940	140	52	it	it	PRON
ajfti-3940	140	53	can	can	AUX
ajfti-3940	140	54	be	be	AUX
ajfti-3940	140	55	observed	observe	VERB
ajfti-3940	140	56	that	that	SCONJ
ajfti-3940	140	57	a	a	DET
ajfti-3940	140	58	considerable	considerable	ADJ
ajfti-3940	140	59	proportion	proportion	NOUN
ajfti-3940	140	60	of	of	ADP
ajfti-3940	140	61	respondents	respondent	NOUN
ajfti-3940	140	62	are	be	AUX
ajfti-3940	140	63	in	in	ADP
ajfti-3940	140	64	favor	favor	NOUN
ajfti-3940	140	65	of	of	ADP
ajfti-3940	140	66	this	this	DET
ajfti-3940	140	67	notion	notion	NOUN
ajfti-3940	140	68	.	.	PUNCT
ajfti-3940	141	1	a	a	DET
ajfti-3940	141	2	closer	close	ADJ
ajfti-3940	141	3	look	look	NOUN
ajfti-3940	141	4	indicates	indicate	VERB
ajfti-3940	141	5	that	that	SCONJ
ajfti-3940	141	6	,	,	PUNCT
ajfti-3940	141	7	although	although	SCONJ
ajfti-3940	141	8	a	a	DET
ajfti-3940	141	9	small	small	ADJ
ajfti-3940	141	10	percentage	percentage	NOUN
ajfti-3940	141	11	are	be	AUX
ajfti-3940	141	12	in	in	ADP
ajfti-3940	141	13	disagreement	disagreement	NOUN
ajfti-3940	141	14	or	or	CCONJ
ajfti-3940	141	15	are	be	AUX
ajfti-3940	141	16	neutral	neutral	ADJ
ajfti-3940	141	17	,	,	PUNCT
ajfti-3940	141	18	the	the	DET
ajfti-3940	141	19	majority	majority	NOUN
ajfti-3940	141	20	of	of	ADP
ajfti-3940	141	21	participants	participant	NOUN
ajfti-3940	141	22	are	be	AUX
ajfti-3940	141	23	in	in	ADP
ajfti-3940	141	24	favor	favor	NOUN
ajfti-3940	141	25	or	or	CCONJ
ajfti-3940	141	26	totally	totally	ADV
ajfti-3940	141	27	in	in	ADP
ajfti-3940	141	28	favor	favor	NOUN
ajfti-3940	141	29	of	of	ADP
ajfti-3940	141	30	pa	pa	PROPN
ajfti-3940	141	31	ge	ge	PROPN
ajfti-3940	141	32	37	37	NUM
ajfti-3940	141	33	https://journals.e-palli.com/home/index.php/ajfti	https://journals.e-palli.com/home/index.php/ajfti	NOUN
ajfti-3940	141	34	am	be	AUX
ajfti-3940	141	35	.	.	PUNCT
ajfti-3940	142	1	j.	j.	PROPN
ajfti-3940	142	2	financ	financ	PROPN
ajfti-3940	142	3	.	.	PUNCT
ajfti-3940	143	1	technol	technol	PROPN
ajfti-3940	143	2	.	.	PUNCT
ajfti-3940	143	3	innov	innov	PROPN
ajfti-3940	143	4	.	.	PUNCT
ajfti-3940	144	1	3(1	3(1	NUM
ajfti-3940	144	2	)	)	PUNCT
ajfti-3940	144	3	32	32	NUM
ajfti-3940	144	4	-	-	SYM
ajfti-3940	144	5	40	40	NUM
ajfti-3940	144	6	,	,	PUNCT
ajfti-3940	144	7	2025	2025	NUM
ajfti-3940	144	8	the	the	DET
ajfti-3940	144	9	statement	statement	NOUN
ajfti-3940	144	10	that	that	SCONJ
ajfti-3940	144	11	something	something	PRON
ajfti-3940	144	12	is	be	AUX
ajfti-3940	144	13	“	"	PUNCT
ajfti-3940	144	14	attractive	attractive	ADJ
ajfti-3940	144	15	”	"	PUNCT
ajfti-3940	144	16	.	.	PUNCT
ajfti-3940	145	1	the	the	DET
ajfti-3940	145	2	existence	existence	NOUN
ajfti-3940	145	3	of	of	ADP
ajfti-3940	145	4	individuals	individual	NOUN
ajfti-3940	145	5	in	in	ADP
ajfti-3940	145	6	the	the	DET
ajfti-3940	145	7	neutral	neutral	ADJ
ajfti-3940	145	8	category	category	NOUN
ajfti-3940	145	9	suggests	suggest	VERB
ajfti-3940	145	10	that	that	SCONJ
ajfti-3940	145	11	there	there	PRON
ajfti-3940	145	12	is	be	VERB
ajfti-3940	145	13	a	a	DET
ajfti-3940	145	14	group	group	NOUN
ajfti-3940	145	15	that	that	PRON
ajfti-3940	145	16	is	be	AUX
ajfti-3940	145	17	not	not	PART
ajfti-3940	145	18	completely	completely	ADV
ajfti-3940	145	19	convinced	convince	VERB
ajfti-3940	145	20	,	,	PUNCT
ajfti-3940	145	21	which	which	PRON
ajfti-3940	145	22	could	could	AUX
ajfti-3940	145	23	point	point	VERB
ajfti-3940	145	24	to	to	ADP
ajfti-3940	145	25	the	the	DET
ajfti-3940	145	26	need	need	NOUN
ajfti-3940	145	27	to	to	PART
ajfti-3940	145	28	further	far	ADV
ajfti-3940	145	29	investigate	investigate	VERB
ajfti-3940	145	30	the	the	DET
ajfti-3940	145	31	reasons	reason	NOUN
ajfti-3940	145	32	behind	behind	ADP
ajfti-3940	145	33	this	this	DET
ajfti-3940	145	34	lack	lack	NOUN
ajfti-3940	145	35	of	of	ADP
ajfti-3940	145	36	a	a	DET
ajfti-3940	145	37	clear	clear	ADJ
ajfti-3940	145	38	opinion	opinion	NOUN
ajfti-3940	145	39	.	.	PUNCT
ajfti-3940	146	1	however	however	ADV
ajfti-3940	146	2	,	,	PUNCT
ajfti-3940	146	3	what	what	PRON
ajfti-3940	146	4	is	be	AUX
ajfti-3940	146	5	most	most	ADV
ajfti-3940	146	6	relevant	relevant	ADJ
ajfti-3940	146	7	is	be	AUX
ajfti-3940	146	8	that	that	SCONJ
ajfti-3940	146	9	the	the	DET
ajfti-3940	146	10	majority	majority	NOUN
ajfti-3940	146	11	of	of	ADP
ajfti-3940	146	12	respondents	respondent	NOUN
ajfti-3940	146	13	show	show	VERB
ajfti-3940	146	14	a	a	DET
ajfti-3940	146	15	positive	positive	ADJ
ajfti-3940	146	16	tendency	tendency	NOUN
ajfti-3940	146	17	towards	towards	ADP
ajfti-3940	146	18	the	the	DET
ajfti-3940	146	19	concept	concept	NOUN
ajfti-3940	146	20	of	of	ADP
ajfti-3940	146	21	“	"	PUNCT
ajfti-3940	146	22	attractive	attractive	ADJ
ajfti-3940	146	23	”	"	PUNCT
ajfti-3940	146	24	.	.	PUNCT
ajfti-3940	147	1	this	this	PRON
ajfti-3940	147	2	could	could	AUX
ajfti-3940	147	3	imply	imply	VERB
ajfti-3940	147	4	that	that	SCONJ
ajfti-3940	147	5	the	the	DET
ajfti-3940	147	6	characteristics	characteristic	NOUN
ajfti-3940	147	7	or	or	CCONJ
ajfti-3940	147	8	measures	measure	NOUN
ajfti-3940	147	9	evaluated	evaluate	VERB
ajfti-3940	147	10	have	have	AUX
ajfti-3940	147	11	managed	manage	VERB
ajfti-3940	147	12	to	to	PART
ajfti-3940	147	13	effectively	effectively	ADV
ajfti-3940	147	14	capture	capture	VERB
ajfti-3940	147	15	the	the	DET
ajfti-3940	147	16	attention	attention	NOUN
ajfti-3940	147	17	and	and	CCONJ
ajfti-3940	147	18	interest	interest	NOUN
ajfti-3940	147	19	of	of	ADP
ajfti-3940	147	20	the	the	DET
ajfti-3940	147	21	public	public	NOUN
ajfti-3940	147	22	.	.	PUNCT
ajfti-3940	148	1	furthermore	furthermore	ADV
ajfti-3940	148	2	,	,	PUNCT
ajfti-3940	148	3	this	this	DET
ajfti-3940	148	4	trend	trend	NOUN
ajfti-3940	148	5	suggests	suggest	VERB
ajfti-3940	148	6	that	that	SCONJ
ajfti-3940	148	7	favourable	favourable	ADJ
ajfti-3940	148	8	perceptions	perception	NOUN
ajfti-3940	148	9	about	about	ADP
ajfti-3940	148	10	“	"	PUNCT
ajfti-3940	148	11	attractiveness	attractiveness	NOUN
ajfti-3940	148	12	”	"	PUNCT
ajfti-3940	148	13	may	may	AUX
ajfti-3940	148	14	positively	positively	ADV
ajfti-3940	148	15	impact	impact	VERB
ajfti-3940	148	16	future	future	ADJ
ajfti-3940	148	17	decisions	decision	NOUN
ajfti-3940	148	18	related	relate	VERB
ajfti-3940	148	19	to	to	ADP
ajfti-3940	148	20	this	this	DET
ajfti-3940	148	21	topic	topic	NOUN
ajfti-3940	148	22	,	,	PUNCT
ajfti-3940	148	23	fostering	foster	VERB
ajfti-3940	148	24	an	an	DET
ajfti-3940	148	25	environment	environment	NOUN
ajfti-3940	148	26	in	in	ADP
ajfti-3940	148	27	which	which	PRON
ajfti-3940	148	28	this	this	DET
ajfti-3940	148	29	characteristic	characteristic	NOUN
ajfti-3940	148	30	is	be	AUX
ajfti-3940	148	31	valued	value	VERB
ajfti-3940	148	32	and	and	CCONJ
ajfti-3940	148	33	sought	seek	VERB
ajfti-3940	148	34	after	after	ADV
ajfti-3940	148	35	.	.	PUNCT
ajfti-3940	149	1	it	it	PRON
ajfti-3940	149	2	is	be	AUX
ajfti-3940	149	3	critical	critical	ADJ
ajfti-3940	149	4	,	,	PUNCT
ajfti-3940	149	5	however	however	ADV
ajfti-3940	149	6	,	,	PUNCT
ajfti-3940	149	7	to	to	PART
ajfti-3940	149	8	consider	consider	VERB
ajfti-3940	149	9	the	the	DET
ajfti-3940	149	10	opinions	opinion	NOUN
ajfti-3940	149	11	of	of	ADP
ajfti-3940	149	12	those	those	PRON
ajfti-3940	149	13	who	who	PRON
ajfti-3940	149	14	disagree	disagree	VERB
ajfti-3940	149	15	or	or	CCONJ
ajfti-3940	149	16	are	be	AUX
ajfti-3940	149	17	neutral	neutral	ADJ
ajfti-3940	149	18	,	,	PUNCT
ajfti-3940	149	19	as	as	SCONJ
ajfti-3940	149	20	understanding	understand	VERB
ajfti-3940	149	21	their	their	PRON
ajfti-3940	149	22	perspectives	perspective	NOUN
ajfti-3940	149	23	could	could	AUX
ajfti-3940	149	24	lead	lead	VERB
ajfti-3940	149	25	to	to	ADP
ajfti-3940	149	26	adjustments	adjustment	NOUN
ajfti-3940	149	27	or	or	CCONJ
ajfti-3940	149	28	improvements	improvement	NOUN
ajfti-3940	149	29	that	that	PRON
ajfti-3940	149	30	further	far	ADV
ajfti-3940	149	31	increase	increase	NOUN
ajfti-3940	149	32	perceived	perceive	VERB
ajfti-3940	149	33	attractiveness	attractiveness	NOUN
ajfti-3940	149	34	in	in	ADP
ajfti-3940	149	35	the	the	DET
ajfti-3940	149	36	future	future	NOUN
ajfti-3940	149	37	.	.	PUNCT
ajfti-3940	150	1	in	in	ADP
ajfti-3940	150	2	conclusion	conclusion	NOUN
ajfti-3940	150	3	,	,	PUNCT
ajfti-3940	150	4	while	while	SCONJ
ajfti-3940	150	5	the	the	DET
ajfti-3940	150	6	overall	overall	ADJ
ajfti-3940	150	7	response	response	NOUN
ajfti-3940	150	8	is	be	AUX
ajfti-3940	150	9	positive	positive	ADJ
ajfti-3940	150	10	,	,	PUNCT
ajfti-3940	150	11	the	the	DET
ajfti-3940	150	12	variety	variety	NOUN
ajfti-3940	150	13	of	of	ADP
ajfti-3940	150	14	opinions	opinion	NOUN
ajfti-3940	150	15	highlights	highlight	VERB
ajfti-3940	150	16	the	the	DET
ajfti-3940	150	17	importance	importance	NOUN
ajfti-3940	150	18	of	of	ADP
ajfti-3940	150	19	digging	dig	VERB
ajfti-3940	150	20	deeper	deeply	ADV
ajfti-3940	150	21	into	into	ADP
ajfti-3940	150	22	the	the	DET
ajfti-3940	150	23	overall	overall	ADJ
ajfti-3940	150	24	experience	experience	NOUN
ajfti-3940	150	25	to	to	PART
ajfti-3940	150	26	achieve	achieve	VERB
ajfti-3940	150	27	more	more	ADJ
ajfti-3940	150	28	universal	universal	ADJ
ajfti-3940	150	29	appeal	appeal	NOUN
ajfti-3940	150	30	.	.	PUNCT
ajfti-3940	151	1	another	another	DET
ajfti-3940	151	2	dimension	dimension	NOUN
ajfti-3940	151	3	of	of	ADP
ajfti-3940	151	4	perception	perception	NOUN
ajfti-3940	151	5	is	be	AUX
ajfti-3940	151	6	the	the	DET
ajfti-3940	151	7	credibility	credibility	NOUN
ajfti-3940	151	8	of	of	ADP
ajfti-3940	151	9	a	a	DET
ajfti-3940	151	10	given	give	VERB
ajfti-3940	151	11	topic	topic	NOUN
ajfti-3940	151	12	or	or	CCONJ
ajfti-3940	151	13	source	source	NOUN
ajfti-3940	151	14	of	of	ADP
ajfti-3940	151	15	information	information	NOUN
ajfti-3940	151	16	.	.	PUNCT
ajfti-3940	152	1	the	the	DET
ajfti-3940	152	2	lack	lack	NOUN
ajfti-3940	152	3	of	of	ADP
ajfti-3940	152	4	absolute	absolute	ADJ
ajfti-3940	152	5	consensus	consensus	NOUN
ajfti-3940	152	6	suggests	suggest	VERB
ajfti-3940	152	7	that	that	SCONJ
ajfti-3940	152	8	this	this	DET
ajfti-3940	152	9	topic	topic	NOUN
ajfti-3940	152	10	is	be	AUX
ajfti-3940	152	11	complex	complex	ADJ
ajfti-3940	152	12	and	and	CCONJ
ajfti-3940	152	13	may	may	AUX
ajfti-3940	152	14	be	be	AUX
ajfti-3940	152	15	influenced	influence	VERB
ajfti-3940	152	16	by	by	ADP
ajfti-3940	152	17	various	various	ADJ
ajfti-3940	152	18	variables	variable	NOUN
ajfti-3940	152	19	,	,	PUNCT
ajfti-3940	152	20	such	such	ADJ
ajfti-3940	152	21	as	as	ADP
ajfti-3940	152	22	personal	personal	ADJ
ajfti-3940	152	23	experiences	experience	NOUN
ajfti-3940	152	24	or	or	CCONJ
ajfti-3940	152	25	specific	specific	ADJ
ajfti-3940	152	26	contexts	context	NOUN
ajfti-3940	152	27	,	,	PUNCT
ajfti-3940	152	28	which	which	PRON
ajfti-3940	152	29	can	can	AUX
ajfti-3940	152	30	be	be	AUX
ajfti-3940	152	31	observed	observe	VERB
ajfti-3940	152	32	in	in	ADP
ajfti-3940	152	33	the	the	DET
ajfti-3940	152	34	results	result	NOUN
ajfti-3940	152	35	shown	show	VERB
ajfti-3940	152	36	in	in	ADP
ajfti-3940	152	37	table	table	NOUN
ajfti-3940	152	38	8	8	NUM
ajfti-3940	152	39	.	.	PUNCT
ajfti-3940	152	40	table	table	NOUN
ajfti-3940	152	41	8	8	NUM
ajfti-3940	152	42	:	:	PUNCT
ajfti-3940	152	43	credibility	credibility	NOUN
ajfti-3940	152	44	parameters	parameter	NOUN
ajfti-3940	152	45	frequency	frequency	VERB
ajfti-3940	152	46	percentage	percentage	NOUN
ajfti-3940	152	47	valid	valid	ADJ
ajfti-3940	152	48	percentage	percentage	NOUN
ajfti-3940	152	49	cumulative	cumulative	ADJ
ajfti-3940	152	50	percentage	percentage	NOUN
ajfti-3940	152	51	valid	valid	NOUN
ajfti-3940	152	52	totally	totally	ADV
ajfti-3940	152	53	disagree	disagree	VERB
ajfti-3940	152	54	2	2	NUM
ajfti-3940	152	55	3.2	3.2	NUM
ajfti-3940	152	56	3.3	3.3	NUM
ajfti-3940	152	57	3.3	3.3	NUM
ajfti-3940	152	58	disagree	disagree	VERB
ajfti-3940	152	59	2	2	NUM
ajfti-3940	152	60	3.2	3.2	NUM
ajfti-3940	152	61	3.3	3.3	NUM
ajfti-3940	152	62	6.6	6.6	NUM
ajfti-3940	152	63	neutral	neutral	ADJ
ajfti-3940	152	64	19	19	NUM
ajfti-3940	152	65	30.6	30.6	NUM
ajfti-3940	152	66	31.1	31.1	NUM
ajfti-3940	152	67	37.7	37.7	NUM
ajfti-3940	152	68	ok	ok	NOUN
ajfti-3940	152	69	22	22	NUM
ajfti-3940	152	70	35.5	35.5	NUM
ajfti-3940	152	71	36.1	36.1	NUM
ajfti-3940	152	72	73.8	73.8	NUM
ajfti-3940	152	73	totally	totally	ADV
ajfti-3940	152	74	agree	agree	VERB
ajfti-3940	152	75	16	16	NUM
ajfti-3940	152	76	25.8	25.8	NUM
ajfti-3940	152	77	26.2	26.2	NUM
ajfti-3940	152	78	100.0	100.0	NUM
ajfti-3940	152	79	lost	lose	VERB
ajfti-3940	152	80	total	total	NOUN
ajfti-3940	152	81	61	61	NUM
ajfti-3940	152	82	98.4	98.4	NUM
ajfti-3940	152	83	100.0	100.0	NUM
ajfti-3940	152	84	system	system	NOUN
ajfti-3940	152	85	1	1	NUM
ajfti-3940	152	86	1.6	1.6	NUM
ajfti-3940	152	87	total	total	NOUN
ajfti-3940	152	88	62	62	NUM
ajfti-3940	152	89	100.0	100.0	NUM
ajfti-3940	152	90	table	table	NOUN
ajfti-3940	152	91	9	9	NUM
ajfti-3940	152	92	:	:	PUNCT
ajfti-3940	152	93	relevance	relevance	NOUN
ajfti-3940	152	94	parameters	parameter	NOUN
ajfti-3940	152	95	frequency	frequency	VERB
ajfti-3940	152	96	percentage	percentage	NOUN
ajfti-3940	152	97	valid	valid	ADJ
ajfti-3940	152	98	percentage	percentage	NOUN
ajfti-3940	152	99	cumulative	cumulative	ADJ
ajfti-3940	152	100	percentage	percentage	NOUN
ajfti-3940	152	101	valid	valid	NOUN
ajfti-3940	152	102	totally	totally	ADV
ajfti-3940	152	103	disagree	disagree	VERB
ajfti-3940	152	104	3	3	NUM
ajfti-3940	152	105	4.8	4.8	NUM
ajfti-3940	152	106	4.9	4.9	NUM
ajfti-3940	152	107	4.9	4.9	NUM
ajfti-3940	152	108	disagree	disagree	VERB
ajfti-3940	152	109	3	3	NUM
ajfti-3940	152	110	4.8	4.8	NUM
ajfti-3940	152	111	4.9	4.9	NUM
ajfti-3940	152	112	9.8	9.8	NUM
ajfti-3940	152	113	neutral	neutral	ADJ
ajfti-3940	152	114	15	15	NUM
ajfti-3940	152	115	24.2	24.2	NUM
ajfti-3940	152	116	24.6	24.6	NUM
ajfti-3940	152	117	34.4	34.4	NUM
ajfti-3940	152	118	ok	ok	NOUN
ajfti-3940	152	119	25	25	NUM
ajfti-3940	152	120	40.3	40.3	NUM
ajfti-3940	152	121	41.0	41.0	NUM
ajfti-3940	152	122	75.4	75.4	NUM
ajfti-3940	152	123	totally	totally	ADV
ajfti-3940	152	124	agree	agree	VERB
ajfti-3940	152	125	15	15	NUM
ajfti-3940	152	126	24.2	24.2	NUM
ajfti-3940	152	127	24.6	24.6	NUM
ajfti-3940	152	128	100.0	100.0	NUM
ajfti-3940	152	129	lost	lose	VERB
ajfti-3940	152	130	total	total	NOUN
ajfti-3940	152	131	61	61	NUM
ajfti-3940	152	132	98.4	98.4	NUM
ajfti-3940	152	133	100.0	100.0	NUM
ajfti-3940	152	134	system	system	NOUN
ajfti-3940	152	135	1	1	NUM
ajfti-3940	152	136	1.6	1.6	NUM
ajfti-3940	152	137	total	total	NOUN
ajfti-3940	152	138	62	62	NUM
ajfti-3940	152	139	100.0	100.0	NUM
ajfti-3940	152	140	when	when	SCONJ
ajfti-3940	152	141	analyzing	analyze	VERB
ajfti-3940	152	142	the	the	DET
ajfti-3940	152	143	data	datum	NOUN
ajfti-3940	152	144	presented	present	VERB
ajfti-3940	152	145	,	,	PUNCT
ajfti-3940	152	146	there	there	PRON
ajfti-3940	152	147	is	be	VERB
ajfti-3940	152	148	considerable	considerable	ADJ
ajfti-3940	152	149	diversity	diversity	NOUN
ajfti-3940	152	150	in	in	ADP
ajfti-3940	152	151	the	the	DET
ajfti-3940	152	152	opinions	opinion	NOUN
ajfti-3940	152	153	of	of	ADP
ajfti-3940	152	154	the	the	DET
ajfti-3940	152	155	respondents	respondent	NOUN
ajfti-3940	152	156	regarding	regard	VERB
ajfti-3940	152	157	the	the	DET
ajfti-3940	152	158	credibility	credibility	NOUN
ajfti-3940	152	159	of	of	ADP
ajfti-3940	152	160	the	the	DET
ajfti-3940	152	161	topic	topic	NOUN
ajfti-3940	152	162	in	in	ADP
ajfti-3940	152	163	question	question	NOUN
ajfti-3940	152	164	,	,	PUNCT
ajfti-3940	152	165	although	although	SCONJ
ajfti-3940	152	166	the	the	DET
ajfti-3940	152	167	majority	majority	NOUN
ajfti-3940	152	168	does	do	AUX
ajfti-3940	152	169	not	not	PART
ajfti-3940	152	170	express	express	VERB
ajfti-3940	152	171	a	a	DET
ajfti-3940	152	172	position	position	NOUN
ajfti-3940	152	173	of	of	ADP
ajfti-3940	152	174	absolute	absolute	ADJ
ajfti-3940	152	175	disagreement	disagreement	NOUN
ajfti-3940	152	176	.	.	PUNCT
ajfti-3940	153	1	the	the	DET
ajfti-3940	153	2	number	number	NOUN
ajfti-3940	153	3	of	of	ADP
ajfti-3940	153	4	people	people	NOUN
ajfti-3940	153	5	who	who	PRON
ajfti-3940	153	6	position	position	VERB
ajfti-3940	153	7	themselves	themselves	PRON
ajfti-3940	153	8	in	in	ADP
ajfti-3940	153	9	a	a	DET
ajfti-3940	153	10	neutral	neutral	ADJ
ajfti-3940	153	11	manner	manner	NOUN
ajfti-3940	153	12	suggests	suggest	VERB
ajfti-3940	153	13	a	a	DET
ajfti-3940	153	14	lack	lack	NOUN
ajfti-3940	153	15	of	of	ADP
ajfti-3940	153	16	conviction	conviction	NOUN
ajfti-3940	153	17	or	or	CCONJ
ajfti-3940	153	18	indecision	indecision	NOUN
ajfti-3940	153	19	on	on	ADP
ajfti-3940	153	20	the	the	DET
ajfti-3940	153	21	matter	matter	NOUN
ajfti-3940	153	22	,	,	PUNCT
ajfti-3940	153	23	which	which	PRON
ajfti-3940	153	24	could	could	AUX
ajfti-3940	153	25	indicate	indicate	VERB
ajfti-3940	153	26	that	that	SCONJ
ajfti-3940	153	27	the	the	DET
ajfti-3940	153	28	information	information	NOUN
ajfti-3940	153	29	provided	provide	VERB
ajfti-3940	153	30	was	be	AUX
ajfti-3940	153	31	not	not	PART
ajfti-3940	153	32	sufficiently	sufficiently	ADV
ajfti-3940	153	33	persuasive	persuasive	ADJ
ajfti-3940	153	34	or	or	CCONJ
ajfti-3940	153	35	that	that	SCONJ
ajfti-3940	153	36	they	they	PRON
ajfti-3940	153	37	are	be	AUX
ajfti-3940	153	38	simply	simply	ADV
ajfti-3940	153	39	not	not	PART
ajfti-3940	153	40	familiar	familiar	ADJ
ajfti-3940	153	41	with	with	ADP
ajfti-3940	153	42	the	the	DET
ajfti-3940	153	43	topic	topic	NOUN
ajfti-3940	153	44	discussed	discuss	VERB
ajfti-3940	153	45	.	.	PUNCT
ajfti-3940	154	1	on	on	ADP
ajfti-3940	154	2	the	the	DET
ajfti-3940	154	3	other	other	ADJ
ajfti-3940	154	4	hand	hand	NOUN
ajfti-3940	154	5	,	,	PUNCT
ajfti-3940	154	6	it	it	PRON
ajfti-3940	154	7	is	be	AUX
ajfti-3940	154	8	noteworthy	noteworthy	ADJ
ajfti-3940	154	9	that	that	SCONJ
ajfti-3940	154	10	a	a	DET
ajfti-3940	154	11	significant	significant	ADJ
ajfti-3940	154	12	portion	portion	NOUN
ajfti-3940	154	13	of	of	ADP
ajfti-3940	154	14	respondents	respondent	NOUN
ajfti-3940	154	15	are	be	AUX
ajfti-3940	154	16	in	in	ADP
ajfti-3940	154	17	favour	favour	NOUN
ajfti-3940	154	18	of	of	ADP
ajfti-3940	154	19	the	the	DET
ajfti-3940	154	20	claim	claim	NOUN
ajfti-3940	154	21	,	,	PUNCT
ajfti-3940	154	22	which	which	PRON
ajfti-3940	154	23	highlights	highlight	VERB
ajfti-3940	154	24	a	a	DET
ajfti-3940	154	25	positive	positive	ADJ
ajfti-3940	154	26	trend	trend	NOUN
ajfti-3940	154	27	towards	towards	ADP
ajfti-3940	154	28	the	the	DET
ajfti-3940	154	29	perception	perception	NOUN
ajfti-3940	154	30	of	of	ADP
ajfti-3940	154	31	credibility	credibility	NOUN
ajfti-3940	154	32	.	.	PUNCT
ajfti-3940	155	1	this	this	PRON
ajfti-3940	155	2	can	can	AUX
ajfti-3940	155	3	be	be	AUX
ajfti-3940	155	4	interpreted	interpret	VERB
ajfti-3940	155	5	as	as	ADP
ajfti-3940	155	6	an	an	DET
ajfti-3940	155	7	encouraging	encouraging	ADJ
ajfti-3940	155	8	indication	indication	NOUN
ajfti-3940	155	9	,	,	PUNCT
ajfti-3940	155	10	suggesting	suggest	VERB
ajfti-3940	155	11	that	that	SCONJ
ajfti-3940	155	12	there	there	PRON
ajfti-3940	155	13	is	be	VERB
ajfti-3940	155	14	a	a	DET
ajfti-3940	155	15	considerable	considerable	ADJ
ajfti-3940	155	16	number	number	NOUN
ajfti-3940	155	17	of	of	ADP
ajfti-3940	155	18	individuals	individual	NOUN
ajfti-3940	155	19	who	who	PRON
ajfti-3940	155	20	trust	trust	VERB
ajfti-3940	155	21	the	the	DET
ajfti-3940	155	22	information	information	NOUN
ajfti-3940	155	23	presented	present	VERB
ajfti-3940	155	24	,	,	PUNCT
ajfti-3940	155	25	which	which	PRON
ajfti-3940	155	26	could	could	AUX
ajfti-3940	155	27	reflect	reflect	VERB
ajfti-3940	155	28	a	a	DET
ajfti-3940	155	29	good	good	ADJ
ajfti-3940	155	30	level	level	NOUN
ajfti-3940	155	31	of	of	ADP
ajfti-3940	155	32	acceptance	acceptance	NOUN
ajfti-3940	155	33	of	of	ADP
ajfti-3940	155	34	the	the	DET
ajfti-3940	155	35	messages	message	NOUN
ajfti-3940	155	36	or	or	CCONJ
ajfti-3940	155	37	evidence	evidence	NOUN
ajfti-3940	155	38	presented	present	VERB
ajfti-3940	155	39	.	.	PUNCT
ajfti-3940	156	1	the	the	DET
ajfti-3940	156	2	low	low	ADJ
ajfti-3940	156	3	representation	representation	NOUN
ajfti-3940	156	4	of	of	ADP
ajfti-3940	156	5	those	those	PRON
ajfti-3940	156	6	who	who	PRON
ajfti-3940	156	7	oppose	oppose	VERB
ajfti-3940	156	8	it	it	PRON
ajfti-3940	156	9	seems	seem	VERB
ajfti-3940	156	10	to	to	PART
ajfti-3940	156	11	indicate	indicate	VERB
ajfti-3940	156	12	that	that	SCONJ
ajfti-3940	156	13	,	,	PUNCT
ajfti-3940	156	14	at	at	ADP
ajfti-3940	156	15	least	least	ADJ
ajfti-3940	156	16	from	from	ADP
ajfti-3940	156	17	the	the	DET
ajfti-3940	156	18	perspective	perspective	NOUN
ajfti-3940	156	19	of	of	ADP
ajfti-3940	156	20	the	the	DET
ajfti-3940	156	21	majority	majority	NOUN
ajfti-3940	156	22	,	,	PUNCT
ajfti-3940	156	23	there	there	PRON
ajfti-3940	156	24	is	be	VERB
ajfti-3940	156	25	no	no	DET
ajfti-3940	156	26	strong	strong	ADJ
ajfti-3940	156	27	resistance	resistance	NOUN
ajfti-3940	156	28	or	or	CCONJ
ajfti-3940	156	29	scepticism	scepticism	NOUN
ajfti-3940	156	30	towards	towards	ADP
ajfti-3940	156	31	the	the	DET
ajfti-3940	156	32	credibility	credibility	NOUN
ajfti-3940	156	33	of	of	ADP
ajfti-3940	156	34	the	the	DET
ajfti-3940	156	35	issue	issue	NOUN
ajfti-3940	156	36	.	.	PUNCT
ajfti-3940	157	1	this	this	DET
ajfti-3940	157	2	aspect	aspect	NOUN
ajfti-3940	157	3	is	be	AUX
ajfti-3940	157	4	relevant	relevant	ADJ
ajfti-3940	157	5	,	,	PUNCT
ajfti-3940	157	6	since	since	SCONJ
ajfti-3940	157	7	the	the	DET
ajfti-3940	157	8	lack	lack	NOUN
ajfti-3940	157	9	of	of	ADP
ajfti-3940	157	10	dissenting	dissent	VERB
ajfti-3940	157	11	voices	voice	NOUN
ajfti-3940	157	12	could	could	AUX
ajfti-3940	157	13	suggest	suggest	VERB
ajfti-3940	157	14	that	that	SCONJ
ajfti-3940	157	15	the	the	DET
ajfti-3940	157	16	message	message	NOUN
ajfti-3940	157	17	has	have	AUX
ajfti-3940	157	18	managed	manage	VERB
ajfti-3940	157	19	to	to	PART
ajfti-3940	157	20	resonate	resonate	VERB
ajfti-3940	157	21	favourably	favourably	ADV
ajfti-3940	157	22	with	with	ADP
ajfti-3940	157	23	the	the	DET
ajfti-3940	157	24	majority	majority	NOUN
ajfti-3940	157	25	of	of	ADP
ajfti-3940	157	26	respondents	respondent	NOUN
ajfti-3940	157	27	.	.	PUNCT
ajfti-3940	158	1	objectively	objectively	ADV
ajfti-3940	158	2	,	,	PUNCT
ajfti-3940	158	3	we	we	PRON
ajfti-3940	158	4	deduce	deduce	VERB
ajfti-3940	158	5	that	that	SCONJ
ajfti-3940	158	6	,	,	PUNCT
ajfti-3940	158	7	although	although	SCONJ
ajfti-3940	158	8	a	a	DET
ajfti-3940	158	9	variety	variety	NOUN
ajfti-3940	158	10	of	of	ADP
ajfti-3940	158	11	opinions	opinion	NOUN
ajfti-3940	158	12	are	be	AUX
ajfti-3940	158	13	perceived	perceive	VERB
ajfti-3940	158	14	,	,	PUNCT
ajfti-3940	158	15	the	the	DET
ajfti-3940	158	16	general	general	ADJ
ajfti-3940	158	17	trend	trend	NOUN
ajfti-3940	158	18	indicates	indicate	VERB
ajfti-3940	158	19	moderate	moderate	ADJ
ajfti-3940	158	20	acceptance	acceptance	NOUN
ajfti-3940	158	21	and	and	CCONJ
ajfti-3940	158	22	notable	notable	ADJ
ajfti-3940	158	23	neutrality	neutrality	NOUN
ajfti-3940	158	24	,	,	PUNCT
ajfti-3940	158	25	evidencing	evidence	VERB
ajfti-3940	158	26	both	both	CCONJ
ajfti-3940	158	27	the	the	DET
ajfti-3940	158	28	need	need	NOUN
ajfti-3940	158	29	for	for	ADP
ajfti-3940	158	30	a	a	DET
ajfti-3940	158	31	clearer	clear	ADJ
ajfti-3940	158	32	educational	educational	ADJ
ajfti-3940	158	33	approach	approach	NOUN
ajfti-3940	158	34	on	on	ADP
ajfti-3940	158	35	the	the	DET
ajfti-3940	158	36	subject	subject	NOUN
ajfti-3940	158	37	and	and	CCONJ
ajfti-3940	158	38	the	the	DET
ajfti-3940	158	39	opportunity	opportunity	NOUN
ajfti-3940	158	40	to	to	PART
ajfti-3940	158	41	strengthen	strengthen	VERB
ajfti-3940	158	42	the	the	DET
ajfti-3940	158	43	areas	area	NOUN
ajfti-3940	158	44	that	that	PRON
ajfti-3940	158	45	have	have	AUX
ajfti-3940	158	46	managed	manage	VERB
ajfti-3940	158	47	to	to	PART
ajfti-3940	158	48	persuade	persuade	VERB
ajfti-3940	158	49	respondents	respondent	NOUN
ajfti-3940	158	50	effectively	effectively	ADV
ajfti-3940	158	51	.	.	PUNCT
ajfti-3940	159	1	finally	finally	ADV
ajfti-3940	159	2	,	,	PUNCT
ajfti-3940	159	3	the	the	DET
ajfti-3940	159	4	relevance	relevance	NOUN
ajfti-3940	159	5	dimension	dimension	NOUN
ajfti-3940	159	6	provides	provide	VERB
ajfti-3940	159	7	a	a	DET
ajfti-3940	159	8	detailed	detailed	ADJ
ajfti-3940	159	9	view	view	NOUN
ajfti-3940	159	10	of	of	ADP
ajfti-3940	159	11	respondents	respondent	NOUN
ajfti-3940	159	12	’	’	PART
ajfti-3940	159	13	opinions	opinion	NOUN
ajfti-3940	159	14	regarding	regard	VERB
ajfti-3940	159	15	a	a	DET
ajfti-3940	159	16	specific	specific	ADJ
ajfti-3940	159	17	statement	statement	NOUN
ajfti-3940	159	18	related	relate	VERB
ajfti-3940	159	19	to	to	ADP
ajfti-3940	159	20	the	the	DET
ajfti-3940	159	21	topic	topic	NOUN
ajfti-3940	159	22	of	of	ADP
ajfti-3940	159	23	interest	interest	NOUN
ajfti-3940	159	24	.	.	PUNCT
ajfti-3940	160	1	this	this	DET
ajfti-3940	160	2	context	context	NOUN
ajfti-3940	160	3	is	be	AUX
ajfti-3940	160	4	relevant	relevant	ADJ
ajfti-3940	160	5	to	to	PART
ajfti-3940	160	6	analyze	analyze	VERB
ajfti-3940	160	7	not	not	PART
ajfti-3940	160	8	only	only	ADV
ajfti-3940	160	9	the	the	DET
ajfti-3940	160	10	general	general	ADJ
ajfti-3940	160	11	acceptance	acceptance	NOUN
ajfti-3940	160	12	of	of	ADP
ajfti-3940	160	13	the	the	DET
ajfti-3940	160	14	topic	topic	NOUN
ajfti-3940	160	15	,	,	PUNCT
ajfti-3940	160	16	but	but	CCONJ
ajfti-3940	160	17	also	also	ADV
ajfti-3940	160	18	to	to	PART
ajfti-3940	160	19	understand	understand	VERB
ajfti-3940	160	20	the	the	DET
ajfti-3940	160	21	divisions	division	NOUN
ajfti-3940	160	22	in	in	ADP
ajfti-3940	160	23	the	the	DET
ajfti-3940	160	24	perspectives	perspective	NOUN
ajfti-3940	160	25	of	of	ADP
ajfti-3940	160	26	the	the	DET
ajfti-3940	160	27	participants	participant	NOUN
ajfti-3940	160	28	,	,	PUNCT
ajfti-3940	160	29	which	which	PRON
ajfti-3940	160	30	can	can	AUX
ajfti-3940	160	31	be	be	AUX
ajfti-3940	160	32	observed	observe	VERB
ajfti-3940	160	33	in	in	ADP
ajfti-3940	160	34	the	the	DET
ajfti-3940	160	35	results	result	NOUN
ajfti-3940	160	36	shown	show	VERB
ajfti-3940	160	37	in	in	ADP
ajfti-3940	160	38	table	table	NOUN
ajfti-3940	160	39	9	9	NUM
ajfti-3940	160	40	.	.	PUNCT
ajfti-3940	161	1	pa	pa	PROPN
ajfti-3940	161	2	ge	ge	PROPN
ajfti-3940	161	3	38	38	NUM
ajfti-3940	161	4	https://journals.e-palli.com/home/index.php/ajfti	https://journals.e-palli.com/home/index.php/ajfti	PROPN
ajfti-3940	161	5	am	be	AUX
ajfti-3940	161	6	.	.	PUNCT
ajfti-3940	162	1	j.	j.	PROPN
ajfti-3940	162	2	financ	financ	PROPN
ajfti-3940	162	3	.	.	PUNCT
ajfti-3940	163	1	technol	technol	PROPN
ajfti-3940	163	2	.	.	PUNCT
ajfti-3940	163	3	innov	innov	PROPN
ajfti-3940	163	4	.	.	PUNCT
ajfti-3940	164	1	3(1	3(1	NUM
ajfti-3940	164	2	)	)	PUNCT
ajfti-3940	164	3	32	32	NUM
ajfti-3940	164	4	-	-	SYM
ajfti-3940	164	5	40	40	NUM
ajfti-3940	164	6	,	,	PUNCT
ajfti-3940	164	7	2025	2025	NUM
ajfti-3940	164	8	when	when	SCONJ
ajfti-3940	164	9	examining	examine	VERB
ajfti-3940	164	10	the	the	DET
ajfti-3940	164	11	data	datum	NOUN
ajfti-3940	164	12	presented	present	VERB
ajfti-3940	164	13	,	,	PUNCT
ajfti-3940	164	14	a	a	DET
ajfti-3940	164	15	variety	variety	NOUN
ajfti-3940	164	16	of	of	ADP
ajfti-3940	164	17	opinions	opinion	NOUN
ajfti-3940	164	18	are	be	AUX
ajfti-3940	164	19	evident	evident	ADJ
ajfti-3940	164	20	,	,	PUNCT
ajfti-3940	164	21	which	which	PRON
ajfti-3940	164	22	demonstrates	demonstrate	VERB
ajfti-3940	164	23	the	the	DET
ajfti-3940	164	24	diversity	diversity	NOUN
ajfti-3940	164	25	of	of	ADP
ajfti-3940	164	26	perspectives	perspective	NOUN
ajfti-3940	164	27	on	on	ADP
ajfti-3940	164	28	the	the	DET
ajfti-3940	164	29	issue	issue	NOUN
ajfti-3940	164	30	in	in	ADP
ajfti-3940	164	31	question	question	NOUN
ajfti-3940	164	32	.	.	PUNCT
ajfti-3940	165	1	the	the	DET
ajfti-3940	165	2	segmentation	segmentation	NOUN
ajfti-3940	165	3	of	of	ADP
ajfti-3940	165	4	the	the	DET
ajfti-3940	165	5	responses	response	NOUN
ajfti-3940	165	6	indicates	indicate	VERB
ajfti-3940	165	7	that	that	SCONJ
ajfti-3940	165	8	,	,	PUNCT
ajfti-3940	165	9	although	although	SCONJ
ajfti-3940	165	10	there	there	PRON
ajfti-3940	165	11	is	be	VERB
ajfti-3940	165	12	a	a	DET
ajfti-3940	165	13	considerable	considerable	ADJ
ajfti-3940	165	14	number	number	NOUN
ajfti-3940	165	15	of	of	ADP
ajfti-3940	165	16	participants	participant	NOUN
ajfti-3940	165	17	who	who	PRON
ajfti-3940	165	18	are	be	AUX
ajfti-3940	165	19	between	between	ADP
ajfti-3940	165	20	indifference	indifference	NOUN
ajfti-3940	165	21	and	and	CCONJ
ajfti-3940	165	22	agreement	agreement	NOUN
ajfti-3940	165	23	,	,	PUNCT
ajfti-3940	165	24	there	there	PRON
ajfti-3940	165	25	is	be	VERB
ajfti-3940	165	26	a	a	DET
ajfti-3940	165	27	general	general	ADJ
ajfti-3940	165	28	tendency	tendency	NOUN
ajfti-3940	165	29	towards	towards	ADP
ajfti-3940	165	30	acceptance	acceptance	NOUN
ajfti-3940	165	31	of	of	ADP
ajfti-3940	165	32	the	the	DET
ajfti-3940	165	33	statement	statement	NOUN
ajfti-3940	165	34	evaluated	evaluate	VERB
ajfti-3940	165	35	.	.	PUNCT
ajfti-3940	166	1	first	first	ADV
ajfti-3940	166	2	of	of	ADP
ajfti-3940	166	3	all	all	PRON
ajfti-3940	166	4	,	,	PUNCT
ajfti-3940	166	5	it	it	PRON
ajfti-3940	166	6	is	be	AUX
ajfti-3940	166	7	important	important	ADJ
ajfti-3940	166	8	to	to	PART
ajfti-3940	166	9	note	note	VERB
ajfti-3940	166	10	that	that	SCONJ
ajfti-3940	166	11	a	a	DET
ajfti-3940	166	12	portion	portion	NOUN
ajfti-3940	166	13	of	of	ADP
ajfti-3940	166	14	the	the	DET
ajfti-3940	166	15	group	group	NOUN
ajfti-3940	166	16	expressed	express	VERB
ajfti-3940	166	17	disagreement	disagreement	NOUN
ajfti-3940	166	18	with	with	ADP
ajfti-3940	166	19	the	the	DET
ajfti-3940	166	20	opinion	opinion	NOUN
ajfti-3940	166	21	presented	present	VERB
ajfti-3940	166	22	,	,	PUNCT
ajfti-3940	166	23	although	although	SCONJ
ajfti-3940	166	24	their	their	PRON
ajfti-3940	166	25	representation	representation	NOUN
ajfti-3940	166	26	is	be	AUX
ajfti-3940	166	27	relatively	relatively	ADV
ajfti-3940	166	28	low	low	ADJ
ajfti-3940	166	29	.	.	PUNCT
ajfti-3940	167	1	this	this	PRON
ajfti-3940	167	2	could	could	AUX
ajfti-3940	167	3	suggest	suggest	VERB
ajfti-3940	167	4	that	that	SCONJ
ajfti-3940	167	5	,	,	PUNCT
ajfti-3940	167	6	despite	despite	SCONJ
ajfti-3940	167	7	some	some	DET
ajfti-3940	167	8	reservations	reservation	NOUN
ajfti-3940	167	9	,	,	PUNCT
ajfti-3940	167	10	these	these	PRON
ajfti-3940	167	11	are	be	AUX
ajfti-3940	167	12	not	not	PART
ajfti-3940	167	13	predominant	predominant	ADJ
ajfti-3940	167	14	in	in	ADP
ajfti-3940	167	15	the	the	DET
ajfti-3940	167	16	discussion	discussion	NOUN
ajfti-3940	167	17	.	.	PUNCT
ajfti-3940	168	1	on	on	ADP
ajfti-3940	168	2	the	the	DET
ajfti-3940	168	3	contrary	contrary	NOUN
ajfti-3940	168	4	,	,	PUNCT
ajfti-3940	168	5	there	there	PRON
ajfti-3940	168	6	is	be	VERB
ajfti-3940	168	7	a	a	DET
ajfti-3940	168	8	significant	significant	ADJ
ajfti-3940	168	9	group	group	NOUN
ajfti-3940	168	10	that	that	PRON
ajfti-3940	168	11	expresses	express	VERB
ajfti-3940	168	12	itself	itself	PRON
ajfti-3940	168	13	in	in	ADP
ajfti-3940	168	14	favour	favour	NOUN
ajfti-3940	168	15	of	of	ADP
ajfti-3940	168	16	the	the	DET
ajfti-3940	168	17	statement	statement	NOUN
ajfti-3940	168	18	,	,	PUNCT
ajfti-3940	168	19	which	which	PRON
ajfti-3940	168	20	could	could	AUX
ajfti-3940	168	21	indicate	indicate	VERB
ajfti-3940	168	22	that	that	SCONJ
ajfti-3940	168	23	the	the	DET
ajfti-3940	168	24	majority	majority	NOUN
ajfti-3940	168	25	of	of	ADP
ajfti-3940	168	26	participants	participant	NOUN
ajfti-3940	168	27	have	have	VERB
ajfti-3940	168	28	a	a	DET
ajfti-3940	168	29	positive	positive	ADJ
ajfti-3940	168	30	or	or	CCONJ
ajfti-3940	168	31	favourable	favourable	ADJ
ajfti-3940	168	32	perception	perception	NOUN
ajfti-3940	168	33	regarding	regard	VERB
ajfti-3940	168	34	the	the	DET
ajfti-3940	168	35	subject	subject	NOUN
ajfti-3940	168	36	.	.	PUNCT
ajfti-3940	169	1	furthermore	furthermore	ADV
ajfti-3940	169	2	,	,	PUNCT
ajfti-3940	169	3	the	the	DET
ajfti-3940	169	4	fact	fact	NOUN
ajfti-3940	169	5	that	that	SCONJ
ajfti-3940	169	6	a	a	DET
ajfti-3940	169	7	considerable	considerable	ADJ
ajfti-3940	169	8	proportion	proportion	NOUN
ajfti-3940	169	9	of	of	ADP
ajfti-3940	169	10	respondents	respondent	NOUN
ajfti-3940	169	11	declared	declare	VERB
ajfti-3940	169	12	themselves	themselves	PRON
ajfti-3940	169	13	neutral	neutral	ADJ
ajfti-3940	169	14	may	may	AUX
ajfti-3940	169	15	indicate	indicate	VERB
ajfti-3940	169	16	a	a	DET
ajfti-3940	169	17	lack	lack	NOUN
ajfti-3940	169	18	of	of	ADP
ajfti-3940	169	19	information	information	NOUN
ajfti-3940	169	20	or	or	CCONJ
ajfti-3940	169	21	ambivalence	ambivalence	NOUN
ajfti-3940	169	22	on	on	ADP
ajfti-3940	169	23	the	the	DET
ajfti-3940	169	24	issue	issue	NOUN
ajfti-3940	169	25	,	,	PUNCT
ajfti-3940	169	26	which	which	PRON
ajfti-3940	169	27	is	be	AUX
ajfti-3940	169	28	a	a	DET
ajfti-3940	169	29	relevant	relevant	ADJ
ajfti-3940	169	30	aspect	aspect	NOUN
ajfti-3940	169	31	to	to	PART
ajfti-3940	169	32	consider	consider	VERB
ajfti-3940	169	33	.	.	PUNCT
ajfti-3940	170	1	this	this	DET
ajfti-3940	170	2	neutrality	neutrality	NOUN
ajfti-3940	170	3	can	can	AUX
ajfti-3940	170	4	be	be	AUX
ajfti-3940	170	5	interpreted	interpret	VERB
ajfti-3940	170	6	as	as	ADP
ajfti-3940	170	7	an	an	DET
ajfti-3940	170	8	invitation	invitation	NOUN
ajfti-3940	170	9	to	to	PART
ajfti-3940	170	10	further	further	ADJ
ajfti-3940	170	11	analysis	analysis	NOUN
ajfti-3940	170	12	:	:	PUNCT
ajfti-3940	170	13	some	some	DET
ajfti-3940	170	14	participants	participant	NOUN
ajfti-3940	170	15	may	may	AUX
ajfti-3940	170	16	not	not	PART
ajfti-3940	170	17	feel	feel	VERB
ajfti-3940	170	18	sufficiently	sufficiently	ADV
ajfti-3940	170	19	informed	inform	VERB
ajfti-3940	170	20	to	to	PART
ajfti-3940	170	21	take	take	VERB
ajfti-3940	170	22	a	a	DET
ajfti-3940	170	23	clear	clear	ADJ
ajfti-3940	170	24	position	position	NOUN
ajfti-3940	170	25	or	or	CCONJ
ajfti-3940	170	26	the	the	DET
ajfti-3940	170	27	statement	statement	NOUN
ajfti-3940	170	28	in	in	ADP
ajfti-3940	170	29	question	question	NOUN
ajfti-3940	170	30	may	may	AUX
ajfti-3940	170	31	not	not	PART
ajfti-3940	170	32	resonate	resonate	VERB
ajfti-3940	170	33	directly	directly	ADV
ajfti-3940	170	34	with	with	ADP
ajfti-3940	170	35	them	they	PRON
ajfti-3940	170	36	.	.	PUNCT
ajfti-3940	171	1	it	it	PRON
ajfti-3940	171	2	was	be	AUX
ajfti-3940	171	3	observed	observe	VERB
ajfti-3940	171	4	that	that	SCONJ
ajfti-3940	171	5	,	,	PUNCT
ajfti-3940	171	6	considering	consider	VERB
ajfti-3940	171	7	both	both	CCONJ
ajfti-3940	171	8	favourable	favourable	ADJ
ajfti-3940	171	9	and	and	CCONJ
ajfti-3940	171	10	neutral	neutral	ADJ
ajfti-3940	171	11	opinions	opinion	NOUN
ajfti-3940	171	12	,	,	PUNCT
ajfti-3940	171	13	it	it	PRON
ajfti-3940	171	14	can	can	AUX
ajfti-3940	171	15	be	be	AUX
ajfti-3940	171	16	argued	argue	VERB
ajfti-3940	171	17	that	that	SCONJ
ajfti-3940	171	18	there	there	PRON
ajfti-3940	171	19	is	be	VERB
ajfti-3940	171	20	ample	ample	ADJ
ajfti-3940	171	21	room	room	NOUN
ajfti-3940	171	22	for	for	ADP
ajfti-3940	171	23	dialogue	dialogue	NOUN
ajfti-3940	171	24	and	and	CCONJ
ajfti-3940	171	25	reflection	reflection	NOUN
ajfti-3940	171	26	on	on	ADP
ajfti-3940	171	27	the	the	DET
ajfti-3940	171	28	issue	issue	NOUN
ajfti-3940	171	29	.	.	PUNCT
ajfti-3940	172	1	the	the	DET
ajfti-3940	172	2	majority	majority	NOUN
ajfti-3940	172	3	seems	seem	VERB
ajfti-3940	172	4	to	to	PART
ajfti-3940	172	5	be	be	AUX
ajfti-3940	172	6	in	in	ADP
ajfti-3940	172	7	agreement	agreement	NOUN
ajfti-3940	172	8	,	,	PUNCT
ajfti-3940	172	9	suggesting	suggest	VERB
ajfti-3940	172	10	that	that	SCONJ
ajfti-3940	172	11	,	,	PUNCT
ajfti-3940	172	12	with	with	ADP
ajfti-3940	172	13	adequate	adequate	ADJ
ajfti-3940	172	14	communication	communication	NOUN
ajfti-3940	172	15	and	and	CCONJ
ajfti-3940	172	16	discussion	discussion	NOUN
ajfti-3940	172	17	,	,	PUNCT
ajfti-3940	172	18	it	it	PRON
ajfti-3940	172	19	is	be	AUX
ajfti-3940	172	20	feasible	feasible	ADJ
ajfti-3940	172	21	to	to	PART
ajfti-3940	172	22	move	move	VERB
ajfti-3940	172	23	towards	towards	ADP
ajfti-3940	172	24	greater	great	ADJ
ajfti-3940	172	25	cohesion	cohesion	NOUN
ajfti-3940	172	26	in	in	ADP
ajfti-3940	172	27	opinions	opinion	NOUN
ajfti-3940	172	28	.	.	PUNCT
ajfti-3940	173	1	however	however	ADV
ajfti-3940	173	2	,	,	PUNCT
ajfti-3940	173	3	it	it	PRON
ajfti-3940	173	4	is	be	AUX
ajfti-3940	173	5	also	also	ADV
ajfti-3940	173	6	essential	essential	ADJ
ajfti-3940	173	7	to	to	PART
ajfti-3940	173	8	pay	pay	VERB
ajfti-3940	173	9	attention	attention	NOUN
ajfti-3940	173	10	to	to	ADP
ajfti-3940	173	11	dissenting	dissent	VERB
ajfti-3940	173	12	voices	voice	NOUN
ajfti-3940	173	13	and	and	CCONJ
ajfti-3940	173	14	those	those	PRON
ajfti-3940	173	15	who	who	PRON
ajfti-3940	173	16	remain	remain	VERB
ajfti-3940	173	17	indifferent	indifferent	ADJ
ajfti-3940	173	18	,	,	PUNCT
ajfti-3940	173	19	since	since	SCONJ
ajfti-3940	173	20	their	their	PRON
ajfti-3940	173	21	perspective	perspective	NOUN
ajfti-3940	173	22	could	could	AUX
ajfti-3940	173	23	enrich	enrich	VERB
ajfti-3940	173	24	a	a	DET
ajfti-3940	173	25	more	more	ADV
ajfti-3940	173	26	comprehensive	comprehensive	ADJ
ajfti-3940	173	27	understanding	understanding	NOUN
ajfti-3940	173	28	of	of	ADP
ajfti-3940	173	29	the	the	DET
ajfti-3940	173	30	issue	issue	NOUN
ajfti-3940	173	31	.	.	PUNCT
ajfti-3940	174	1	therefore	therefore	ADV
ajfti-3940	174	2	,	,	PUNCT
ajfti-3940	174	3	the	the	DET
ajfti-3940	174	4	question	question	NOUN
ajfti-3940	174	5	related	relate	VERB
ajfti-3940	174	6	to	to	ADP
ajfti-3940	174	7	digital	digital	ADJ
ajfti-3940	174	8	platforms	platform	NOUN
ajfti-3940	174	9	helped	help	VERB
ajfti-3940	174	10	us	we	PRON
ajfti-3940	174	11	generate	generate	VERB
ajfti-3940	174	12	solid	solid	ADJ
ajfti-3940	174	13	criteria	criterion	NOUN
ajfti-3940	174	14	for	for	ADP
ajfti-3940	174	15	the	the	DET
ajfti-3940	174	16	problem	problem	NOUN
ajfti-3940	174	17	under	under	ADP
ajfti-3940	174	18	study	study	NOUN
ajfti-3940	174	19	.	.	PUNCT
ajfti-3940	175	1	an	an	DET
ajfti-3940	175	2	argumentative	argumentative	ADJ
ajfti-3940	175	3	analysis	analysis	NOUN
ajfti-3940	175	4	will	will	AUX
ajfti-3940	175	5	be	be	AUX
ajfti-3940	175	6	presented	present	VERB
ajfti-3940	175	7	on	on	ADP
ajfti-3940	175	8	how	how	SCONJ
ajfti-3940	175	9	digital	digital	ADJ
ajfti-3940	175	10	advertising	advertising	NOUN
ajfti-3940	175	11	has	have	AUX
ajfti-3940	175	12	impacted	impact	VERB
ajfti-3940	175	13	consumers	consumer	NOUN
ajfti-3940	175	14	’	'	PUNCT
ajfti-3940	175	15	decision	decision	NOUN
ajfti-3940	175	16	when	when	SCONJ
ajfti-3940	175	17	choosing	choose	VERB
ajfti-3940	175	18	the	the	DET
ajfti-3940	175	19	“	"	PUNCT
ajfti-3940	175	20	water	water	NOUN
ajfti-3940	175	21	home	home	NOUN
ajfti-3940	175	22	express	express	VERB
ajfti-3940	175	23	canoa	canoa	NOUN
ajfti-3940	175	24	”	"	PUNCT
ajfti-3940	175	25	water	water	NOUN
ajfti-3940	175	26	service	service	NOUN
ajfti-3940	175	27	.	.	PUNCT
ajfti-3940	176	1	this	this	DET
ajfti-3940	176	2	analysis	analysis	NOUN
ajfti-3940	176	3	will	will	AUX
ajfti-3940	176	4	reflect	reflect	VERB
ajfti-3940	176	5	on	on	ADP
ajfti-3940	176	6	the	the	DET
ajfti-3940	176	7	factors	factor	NOUN
ajfti-3940	176	8	that	that	PRON
ajfti-3940	176	9	could	could	AUX
ajfti-3940	176	10	be	be	AUX
ajfti-3940	176	11	contributing	contribute	VERB
ajfti-3940	176	12	to	to	ADP
ajfti-3940	176	13	these	these	DET
ajfti-3940	176	14	perceptions	perception	NOUN
ajfti-3940	176	15	and	and	CCONJ
ajfti-3940	176	16	how	how	SCONJ
ajfti-3940	176	17	digital	digital	ADJ
ajfti-3940	176	18	advertising	advertising	NOUN
ajfti-3940	176	19	can	can	AUX
ajfti-3940	176	20	be	be	AUX
ajfti-3940	176	21	a	a	DET
ajfti-3940	176	22	powerful	powerful	ADJ
ajfti-3940	176	23	tool	tool	NOUN
ajfti-3940	176	24	,	,	PUNCT
ajfti-3940	176	25	but	but	CCONJ
ajfti-3940	176	26	also	also	ADV
ajfti-3940	176	27	subject	subject	ADJ
ajfti-3940	176	28	to	to	ADP
ajfti-3940	176	29	personal	personal	ADJ
ajfti-3940	176	30	interpretations	interpretation	NOUN
ajfti-3940	176	31	or	or	CCONJ
ajfti-3940	176	32	previous	previous	ADJ
ajfti-3940	176	33	experiences	experience	NOUN
ajfti-3940	176	34	,	,	PUNCT
ajfti-3940	176	35	which	which	PRON
ajfti-3940	176	36	can	can	AUX
ajfti-3940	176	37	be	be	AUX
ajfti-3940	176	38	observed	observe	VERB
ajfti-3940	176	39	in	in	ADP
ajfti-3940	176	40	the	the	DET
ajfti-3940	176	41	results	result	NOUN
ajfti-3940	176	42	shown	show	VERB
ajfti-3940	176	43	in	in	ADP
ajfti-3940	176	44	table	table	NOUN
ajfti-3940	176	45	10	10	NUM
ajfti-3940	176	46	.	.	PUNCT
ajfti-3940	176	47	table	table	NOUN
ajfti-3940	176	48	10	10	NUM
ajfti-3940	176	49	:	:	PUNCT
ajfti-3940	176	50	digital	digital	ADJ
ajfti-3940	176	51	advertising	advertising	NOUN
ajfti-3940	176	52	and	and	CCONJ
ajfti-3940	176	53	its	its	PRON
ajfti-3940	176	54	influence	influence	NOUN
ajfti-3940	176	55	on	on	ADP
ajfti-3940	176	56	the	the	DET
ajfti-3940	176	57	decision	decision	NOUN
ajfti-3940	176	58	to	to	PART
ajfti-3940	176	59	buy	buy	VERB
ajfti-3940	176	60	water	water	NOUN
ajfti-3940	176	61	from	from	ADP
ajfti-3940	176	62	“	"	PUNCT
ajfti-3940	176	63	water	water	NOUN
ajfti-3940	176	64	home	home	NOUN
ajfti-3940	176	65	express	express	VERB
ajfti-3940	176	66	canoa	canoa	NOUN
ajfti-3940	176	67	”	"	PUNCT
ajfti-3940	176	68	parameters	parameter	NOUN
ajfti-3940	176	69	frequency	frequency	VERB
ajfti-3940	176	70	percentage	percentage	NOUN
ajfti-3940	176	71	valid	valid	ADJ
ajfti-3940	176	72	percentage	percentage	NOUN
ajfti-3940	176	73	cumulative	cumulative	ADJ
ajfti-3940	176	74	percentage	percentage	NOUN
ajfti-3940	176	75	valid	valid	NOUN
ajfti-3940	176	76	totally	totally	ADV
ajfti-3940	176	77	disagree	disagree	VERB
ajfti-3940	176	78	2	2	NUM
ajfti-3940	176	79	3.2	3.2	NUM
ajfti-3940	176	80	3.2	3.2	NUM
ajfti-3940	176	81	3.3	3.3	NUM
ajfti-3940	176	82	disagree	disagree	VERB
ajfti-3940	176	83	1	1	NUM
ajfti-3940	176	84	1.6	1.6	NUM
ajfti-3940	176	85	4.8	4.8	NUM
ajfti-3940	176	86	6.6	6.6	NUM
ajfti-3940	176	87	neutral	neutral	ADJ
ajfti-3940	176	88	9	9	NUM
ajfti-3940	176	89	14.5	14.5	NUM
ajfti-3940	176	90	19.4	19.4	NUM
ajfti-3940	176	91	37.7	37.7	NUM
ajfti-3940	176	92	ok	ok	NOUN
ajfti-3940	176	93	28	28	NUM
ajfti-3940	176	94	45.2	45.2	NUM
ajfti-3940	176	95	64.5	64.5	NUM
ajfti-3940	176	96	73.8	73.8	NUM
ajfti-3940	176	97	totally	totally	ADV
ajfti-3940	176	98	agree	agree	VERB
ajfti-3940	176	99	22	22	NUM
ajfti-3940	176	100	35.5	35.5	NUM
ajfti-3940	176	101	100.0	100.0	NUM
ajfti-3940	176	102	100.0	100.0	NUM
ajfti-3940	176	103	total	total	NOUN
ajfti-3940	176	104	62	62	NUM
ajfti-3940	176	105	100.0	100.0	NUM
ajfti-3940	176	106	the	the	DET
ajfti-3940	176	107	impact	impact	NOUN
ajfti-3940	176	108	of	of	ADP
ajfti-3940	176	109	digital	digital	ADJ
ajfti-3940	176	110	advertising	advertising	NOUN
ajfti-3940	176	111	on	on	ADP
ajfti-3940	176	112	the	the	DET
ajfti-3940	176	113	choice	choice	NOUN
ajfti-3940	176	114	of	of	ADP
ajfti-3940	176	115	specific	specific	ADJ
ajfti-3940	176	116	products	product	NOUN
ajfti-3940	176	117	,	,	PUNCT
ajfti-3940	176	118	such	such	ADJ
ajfti-3940	176	119	as	as	ADP
ajfti-3940	176	120	“	"	PUNCT
ajfti-3940	176	121	water	water	NOUN
ajfti-3940	176	122	home	home	NOUN
ajfti-3940	176	123	express	express	VERB
ajfti-3940	176	124	canoa	canoa	NOUN
ajfti-3940	176	125	”	"	PUNCT
ajfti-3940	176	126	water	water	NOUN
ajfti-3940	176	127	,	,	PUNCT
ajfti-3940	176	128	is	be	AUX
ajfti-3940	176	129	an	an	DET
ajfti-3940	176	130	issue	issue	NOUN
ajfti-3940	176	131	that	that	PRON
ajfti-3940	176	132	requires	require	VERB
ajfti-3940	176	133	in	in	ADP
ajfti-3940	176	134	-	-	PUNCT
ajfti-3940	176	135	depth	depth	NOUN
ajfti-3940	176	136	analysis	analysis	NOUN
ajfti-3940	176	137	.	.	PUNCT
ajfti-3940	177	1	according	accord	VERB
ajfti-3940	177	2	to	to	ADP
ajfti-3940	177	3	the	the	DET
ajfti-3940	177	4	data	datum	NOUN
ajfti-3940	177	5	collected	collect	VERB
ajfti-3940	177	6	,	,	PUNCT
ajfti-3940	177	7	it	it	PRON
ajfti-3940	177	8	is	be	AUX
ajfti-3940	177	9	observed	observe	VERB
ajfti-3940	177	10	that	that	SCONJ
ajfti-3940	177	11	a	a	DET
ajfti-3940	177	12	considerable	considerable	ADJ
ajfti-3940	177	13	part	part	NOUN
ajfti-3940	177	14	of	of	ADP
ajfti-3940	177	15	respondents	respondent	NOUN
ajfti-3940	177	16	are	be	AUX
ajfti-3940	177	17	not	not	PART
ajfti-3940	177	18	completely	completely	ADV
ajfti-3940	177	19	convinced	convinced	ADJ
ajfti-3940	177	20	that	that	SCONJ
ajfti-3940	177	21	digital	digital	ADJ
ajfti-3940	177	22	advertising	advertising	NOUN
ajfti-3940	177	23	was	be	AUX
ajfti-3940	177	24	a	a	DET
ajfti-3940	177	25	determining	determine	VERB
ajfti-3940	177	26	factor	factor	NOUN
ajfti-3940	177	27	in	in	ADP
ajfti-3940	177	28	their	their	PRON
ajfti-3940	177	29	decision	decision	NOUN
ajfti-3940	177	30	to	to	PART
ajfti-3940	177	31	purchase	purchase	VERB
ajfti-3940	177	32	this	this	DET
ajfti-3940	177	33	product	product	NOUN
ajfti-3940	177	34	.	.	PUNCT
ajfti-3940	178	1	on	on	ADP
ajfti-3940	178	2	the	the	DET
ajfti-3940	178	3	one	one	NUM
ajfti-3940	178	4	hand	hand	NOUN
ajfti-3940	178	5	,	,	PUNCT
ajfti-3940	178	6	those	those	PRON
ajfti-3940	178	7	who	who	PRON
ajfti-3940	178	8	expressed	express	VERB
ajfti-3940	178	9	an	an	DET
ajfti-3940	178	10	unfavourable	unfavourable	ADJ
ajfti-3940	178	11	opinion	opinion	NOUN
ajfti-3940	178	12	about	about	ADP
ajfti-3940	178	13	the	the	DET
ajfti-3940	178	14	effectiveness	effectiveness	NOUN
ajfti-3940	178	15	of	of	ADP
ajfti-3940	178	16	digital	digital	ADJ
ajfti-3940	178	17	advertising	advertising	NOUN
ajfti-3940	178	18	suggest	suggest	VERB
ajfti-3940	178	19	a	a	DET
ajfti-3940	178	20	disconnect	disconnect	NOUN
ajfti-3940	178	21	between	between	ADP
ajfti-3940	178	22	advertising	advertising	NOUN
ajfti-3940	178	23	messages	message	NOUN
ajfti-3940	178	24	and	and	CCONJ
ajfti-3940	178	25	the	the	DET
ajfti-3940	178	26	values	value	NOUN
ajfti-3940	178	27	or	or	CCONJ
ajfti-3940	178	28	needs	need	NOUN
ajfti-3940	178	29	they	they	PRON
ajfti-3940	178	30	consider	consider	VERB
ajfti-3940	178	31	when	when	SCONJ
ajfti-3940	178	32	making	make	VERB
ajfti-3940	178	33	a	a	DET
ajfti-3940	178	34	purchase	purchase	NOUN
ajfti-3940	178	35	.	.	PUNCT
ajfti-3940	179	1	this	this	DET
ajfti-3940	179	2	perception	perception	NOUN
ajfti-3940	179	3	could	could	AUX
ajfti-3940	179	4	be	be	AUX
ajfti-3940	179	5	influenced	influence	VERB
ajfti-3940	179	6	by	by	ADP
ajfti-3940	179	7	various	various	ADJ
ajfti-3940	179	8	factors	factor	NOUN
ajfti-3940	179	9	,	,	PUNCT
ajfti-3940	179	10	such	such	ADJ
ajfti-3940	179	11	as	as	ADP
ajfti-3940	179	12	information	information	NOUN
ajfti-3940	179	13	overload	overload	NOUN
ajfti-3940	179	14	in	in	ADP
ajfti-3940	179	15	the	the	DET
ajfti-3940	179	16	digital	digital	ADJ
ajfti-3940	179	17	environment	environment	NOUN
ajfti-3940	179	18	,	,	PUNCT
ajfti-3940	179	19	which	which	PRON
ajfti-3940	179	20	can	can	AUX
ajfti-3940	179	21	lead	lead	VERB
ajfti-3940	179	22	to	to	ADP
ajfti-3940	179	23	desensitization	desensitization	NOUN
ajfti-3940	179	24	to	to	ADP
ajfti-3940	179	25	advertising	advertising	NOUN
ajfti-3940	179	26	.	.	PUNCT
ajfti-3940	180	1	in	in	ADP
ajfti-3940	180	2	addition	addition	NOUN
ajfti-3940	180	3	,	,	PUNCT
ajfti-3940	180	4	not	not	PART
ajfti-3940	180	5	all	all	DET
ajfti-3940	180	6	consumers	consumer	NOUN
ajfti-3940	180	7	react	react	VERB
ajfti-3940	180	8	in	in	ADP
ajfti-3940	180	9	the	the	DET
ajfti-3940	180	10	same	same	ADJ
ajfti-3940	180	11	way	way	NOUN
ajfti-3940	180	12	to	to	ADP
ajfti-3940	180	13	advertising	advertising	NOUN
ajfti-3940	180	14	;	;	PUNCT
ajfti-3940	180	15	some	some	PRON
ajfti-3940	180	16	may	may	AUX
ajfti-3940	180	17	trust	trust	VERB
ajfti-3940	180	18	more	more	ADV
ajfti-3940	180	19	in	in	ADP
ajfti-3940	180	20	personal	personal	ADJ
ajfti-3940	180	21	recommendations	recommendation	NOUN
ajfti-3940	180	22	,	,	PUNCT
ajfti-3940	180	23	opinions	opinion	NOUN
ajfti-3940	180	24	of	of	ADP
ajfti-3940	180	25	friends	friend	NOUN
ajfti-3940	180	26	or	or	CCONJ
ajfti-3940	180	27	even	even	ADV
ajfti-3940	180	28	previous	previous	ADJ
ajfti-3940	180	29	experiences	experience	NOUN
ajfti-3940	180	30	with	with	ADP
ajfti-3940	180	31	the	the	DET
ajfti-3940	180	32	brand	brand	NOUN
ajfti-3940	180	33	.	.	PUNCT
ajfti-3940	181	1	at	at	ADP
ajfti-3940	181	2	the	the	DET
ajfti-3940	181	3	same	same	ADJ
ajfti-3940	181	4	time	time	NOUN
ajfti-3940	181	5	,	,	PUNCT
ajfti-3940	181	6	a	a	DET
ajfti-3940	181	7	notable	notable	ADJ
ajfti-3940	181	8	group	group	NOUN
ajfti-3940	181	9	of	of	ADP
ajfti-3940	181	10	respondents	respondent	NOUN
ajfti-3940	181	11	took	take	VERB
ajfti-3940	181	12	a	a	DET
ajfti-3940	181	13	neutral	neutral	ADJ
ajfti-3940	181	14	stance	stance	NOUN
ajfti-3940	181	15	,	,	PUNCT
ajfti-3940	181	16	suggesting	suggest	VERB
ajfti-3940	181	17	that	that	SCONJ
ajfti-3940	181	18	although	although	SCONJ
ajfti-3940	181	19	they	they	PRON
ajfti-3940	181	20	have	have	AUX
ajfti-3940	181	21	been	be	AUX
ajfti-3940	181	22	exposed	expose	VERB
ajfti-3940	181	23	to	to	ADP
ajfti-3940	181	24	digital	digital	ADJ
ajfti-3940	181	25	advertising	advertising	NOUN
ajfti-3940	181	26	,	,	PUNCT
ajfti-3940	181	27	they	they	PRON
ajfti-3940	181	28	have	have	AUX
ajfti-3940	181	29	not	not	PART
ajfti-3940	181	30	been	be	AUX
ajfti-3940	181	31	strongly	strongly	ADV
ajfti-3940	181	32	convinced	convince	VERB
ajfti-3940	181	33	by	by	ADP
ajfti-3940	181	34	it	it	PRON
ajfti-3940	181	35	.	.	PUNCT
ajfti-3940	182	1	this	this	DET
ajfti-3940	182	2	ambivalence	ambivalence	NOUN
ajfti-3940	182	3	could	could	AUX
ajfti-3940	182	4	reflect	reflect	VERB
ajfti-3940	182	5	a	a	DET
ajfti-3940	182	6	lack	lack	NOUN
ajfti-3940	182	7	of	of	ADP
ajfti-3940	182	8	clarity	clarity	NOUN
ajfti-3940	182	9	in	in	ADP
ajfti-3940	182	10	advertising	advertising	NOUN
ajfti-3940	182	11	messages	message	NOUN
ajfti-3940	182	12	or	or	CCONJ
ajfti-3940	182	13	a	a	DET
ajfti-3940	182	14	perception	perception	NOUN
ajfti-3940	182	15	that	that	SCONJ
ajfti-3940	182	16	the	the	DET
ajfti-3940	182	17	product	product	NOUN
ajfti-3940	182	18	is	be	AUX
ajfti-3940	182	19	not	not	PART
ajfti-3940	182	20	distinguishable	distinguishable	ADJ
ajfti-3940	182	21	from	from	ADP
ajfti-3940	182	22	similar	similar	ADJ
ajfti-3940	182	23	ones	one	NOUN
ajfti-3940	182	24	on	on	ADP
ajfti-3940	182	25	the	the	DET
ajfti-3940	182	26	market	market	NOUN
ajfti-3940	182	27	.	.	PUNCT
ajfti-3940	183	1	in	in	ADP
ajfti-3940	183	2	this	this	DET
ajfti-3940	183	3	context	context	NOUN
ajfti-3940	183	4	,	,	PUNCT
ajfti-3940	183	5	the	the	DET
ajfti-3940	183	6	need	need	NOUN
ajfti-3940	183	7	to	to	PART
ajfti-3940	183	8	re	re	VERB
ajfti-3940	183	9	-	-	VERB
ajfti-3940	183	10	evaluate	evaluate	VERB
ajfti-3940	183	11	and	and	CCONJ
ajfti-3940	183	12	adapt	adapt	VERB
ajfti-3940	183	13	the	the	DET
ajfti-3940	183	14	marketing	marketing	NOUN
ajfti-3940	183	15	strategies	strategy	NOUN
ajfti-3940	183	16	of	of	ADP
ajfti-3940	183	17	“	"	PUNCT
ajfti-3940	183	18	water	water	NOUN
ajfti-3940	183	19	home	home	NOUN
ajfti-3940	183	20	express	express	VERB
ajfti-3940	183	21	canoa	canoa	NOUN
ajfti-3940	183	22	”	"	PUNCT
ajfti-3940	183	23	with	with	ADP
ajfti-3940	183	24	a	a	DET
ajfti-3940	183	25	focus	focus	NOUN
ajfti-3940	183	26	on	on	ADP
ajfti-3940	183	27	sales	sale	NOUN
ajfti-3940	183	28	becomes	become	VERB
ajfti-3940	183	29	evident	evident	ADJ
ajfti-3940	183	30	.	.	PUNCT
ajfti-3940	184	1	the	the	DET
ajfti-3940	184	2	key	key	NOUN
ajfti-3940	184	3	lies	lie	VERB
ajfti-3940	184	4	in	in	ADP
ajfti-3940	184	5	developing	develop	VERB
ajfti-3940	184	6	advertising	advertising	NOUN
ajfti-3940	184	7	campaigns	campaign	NOUN
ajfti-3940	184	8	that	that	SCONJ
ajfti-3940	184	9	not	not	PART
ajfti-3940	184	10	only	only	ADV
ajfti-3940	184	11	capture	capture	VERB
ajfti-3940	184	12	the	the	DET
ajfti-3940	184	13	consumer	consumer	NOUN
ajfti-3940	184	14	’s	’s	PART
ajfti-3940	184	15	attention	attention	NOUN
ajfti-3940	184	16	,	,	PUNCT
ajfti-3940	184	17	but	but	CCONJ
ajfti-3940	184	18	also	also	ADV
ajfti-3940	184	19	establish	establish	VERB
ajfti-3940	184	20	an	an	DET
ajfti-3940	184	21	authentic	authentic	ADJ
ajfti-3940	184	22	and	and	CCONJ
ajfti-3940	184	23	lasting	lasting	ADJ
ajfti-3940	184	24	connection	connection	NOUN
ajfti-3940	184	25	.	.	PUNCT
ajfti-3940	185	1	this	this	PRON
ajfti-3940	185	2	could	could	AUX
ajfti-3940	185	3	involve	involve	VERB
ajfti-3940	185	4	the	the	DET
ajfti-3940	185	5	use	use	NOUN
ajfti-3940	185	6	of	of	ADP
ajfti-3940	185	7	more	more	ADJ
ajfti-3940	185	8	personalized	personalized	ADJ
ajfti-3940	185	9	content	content	NOUN
ajfti-3940	185	10	,	,	PUNCT
ajfti-3940	185	11	customer	customer	NOUN
ajfti-3940	185	12	testimonials	testimonial	NOUN
ajfti-3940	185	13	,	,	PUNCT
ajfti-3940	185	14	or	or	CCONJ
ajfti-3940	185	15	narratives	narrative	NOUN
ajfti-3940	185	16	that	that	PRON
ajfti-3940	185	17	highlight	highlight	VERB
ajfti-3940	185	18	the	the	DET
ajfti-3940	185	19	unique	unique	ADJ
ajfti-3940	185	20	benefits	benefit	NOUN
ajfti-3940	185	21	of	of	ADP
ajfti-3940	185	22	the	the	DET
ajfti-3940	185	23	product	product	NOUN
ajfti-3940	185	24	.	.	PUNCT
ajfti-3940	186	1	we	we	PRON
ajfti-3940	186	2	generalize	generalize	VERB
ajfti-3940	186	3	in	in	ADP
ajfti-3940	186	4	an	an	DET
ajfti-3940	186	5	interpretive	interpretive	ADJ
ajfti-3940	186	6	way	way	NOUN
ajfti-3940	186	7	that	that	PRON
ajfti-3940	186	8	,	,	PUNCT
ajfti-3940	186	9	although	although	SCONJ
ajfti-3940	186	10	digital	digital	ADJ
ajfti-3940	186	11	advertising	advertising	NOUN
ajfti-3940	186	12	has	have	VERB
ajfti-3940	186	13	considerable	considerable	ADJ
ajfti-3940	186	14	potential	potential	NOUN
ajfti-3940	186	15	to	to	ADP
ajfti-3940	186	16	influence	influence	NOUN
ajfti-3940	186	17	purchasing	purchasing	NOUN
ajfti-3940	186	18	decisions	decision	NOUN
ajfti-3940	186	19	,	,	PUNCT
ajfti-3940	186	20	in	in	ADP
ajfti-3940	186	21	the	the	DET
ajfti-3940	186	22	case	case	NOUN
ajfti-3940	186	23	of	of	ADP
ajfti-3940	186	24	“	"	PUNCT
ajfti-3940	186	25	water	water	NOUN
ajfti-3940	186	26	home	home	NOUN
ajfti-3940	186	27	express	express	VERB
ajfti-3940	186	28	canoa	canoa	NOUN
ajfti-3940	186	29	”	"	PUNCT
ajfti-3940	186	30	,	,	PUNCT
ajfti-3940	186	31	its	its	PRON
ajfti-3940	186	32	effectiveness	effectiveness	NOUN
ajfti-3940	186	33	seems	seem	VERB
ajfti-3940	186	34	to	to	PART
ajfti-3940	186	35	be	be	AUX
ajfti-3940	186	36	limited	limit	VERB
ajfti-3940	186	37	,	,	PUNCT
ajfti-3940	186	38	so	so	CCONJ
ajfti-3940	186	39	assistance	assistance	NOUN
ajfti-3940	186	40	will	will	AUX
ajfti-3940	186	41	continue	continue	VERB
ajfti-3940	186	42	to	to	PART
ajfti-3940	186	43	be	be	AUX
ajfti-3940	186	44	provided	provide	VERB
ajfti-3940	186	45	by	by	ADP
ajfti-3940	186	46	the	the	DET
ajfti-3940	186	47	department	department	NOUN
ajfti-3940	186	48	of	of	ADP
ajfti-3940	186	49	links	link	NOUN
ajfti-3940	186	50	with	with	ADP
ajfti-3940	186	51	society	society	NOUN
ajfti-3940	186	52	belonging	belong	VERB
ajfti-3940	186	53	to	to	ADP
ajfti-3940	186	54	the	the	DET
ajfti-3940	186	55	bahía	bahía	NOUN
ajfti-3940	186	56	extension	extension	NOUN
ajfti-3940	186	57	of	of	ADP
ajfti-3940	186	58	the	the	DET
ajfti-3940	186	59	universidad	universidad	PROPN
ajfti-3940	186	60	laica	laica	PROPN
ajfti-3940	186	61	eloy	eloy	PROPN
ajfti-3940	186	62	alfaro	alfaro	PROPN
ajfti-3940	186	63	de	de	PROPN
ajfti-3940	186	64	manabí	manabí	PROPN
ajfti-3940	186	65	.	.	PUNCT
ajfti-3940	187	1	discussion	discussion	NOUN
ajfti-3940	187	2	according	accord	VERB
ajfti-3940	187	3	to	to	ADP
ajfti-3940	187	4	torres	torres	PROPN
ajfti-3940	187	5	et	et	PROPN
ajfti-3940	187	6	al	al	PROPN
ajfti-3940	187	7	.	.	PROPN
ajfti-3940	188	1	(	(	PUNCT
ajfti-3940	188	2	2021	2021	NUM
ajfti-3940	188	3	)	)	PUNCT
ajfti-3940	188	4	digital	digital	ADJ
ajfti-3940	188	5	advertising	advertising	NOUN
ajfti-3940	188	6	has	have	VERB
ajfti-3940	188	7	a	a	DET
ajfti-3940	188	8	significant	significant	ADJ
ajfti-3940	188	9	impact	impact	NOUN
ajfti-3940	188	10	on	on	ADP
ajfti-3940	188	11	water	water	NOUN
ajfti-3940	188	12	home	home	NOUN
ajfti-3940	188	13	express	express	VERB
ajfti-3940	188	14	canoa	canoa	PROPN
ajfti-3940	188	15	’s	’s	PART
ajfti-3940	188	16	sales	sale	NOUN
ajfti-3940	188	17	,	,	PUNCT
ajfti-3940	188	18	underlining	underline	VERB
ajfti-3940	188	19	the	the	DET
ajfti-3940	188	20	relevance	relevance	NOUN
ajfti-3940	188	21	of	of	ADP
ajfti-3940	188	22	digital	digital	ADJ
ajfti-3940	188	23	marketing	marketing	NOUN
ajfti-3940	188	24	in	in	ADP
ajfti-3940	188	25	the	the	DET
ajfti-3940	188	26	current	current	ADJ
ajfti-3940	188	27	context	context	NOUN
ajfti-3940	188	28	.	.	PUNCT
ajfti-3940	189	1	this	this	DET
ajfti-3940	189	2	approach	approach	NOUN
ajfti-3940	189	3	is	be	AUX
ajfti-3940	189	4	designed	design	VERB
ajfti-3940	189	5	to	to	PART
ajfti-3940	189	6	support	support	VERB
ajfti-3940	189	7	marketing	marketing	NOUN
ajfti-3940	189	8	strategies	strategy	NOUN
ajfti-3940	189	9	in	in	ADP
ajfti-3940	189	10	order	order	NOUN
ajfti-3940	189	11	to	to	PART
ajfti-3940	189	12	achieve	achieve	VERB
ajfti-3940	189	13	profitability	profitability	NOUN
ajfti-3940	189	14	and	and	CCONJ
ajfti-3940	189	15	customer	customer	NOUN
ajfti-3940	189	16	loyalty	loyalty	NOUN
ajfti-3940	189	17	through	through	ADP
ajfti-3940	189	18	digital	digital	ADJ
ajfti-3940	189	19	technologies	technology	NOUN
ajfti-3940	189	20	.	.	PUNCT
ajfti-3940	190	1	by	by	ADP
ajfti-3940	190	2	pa	pa	PROPN
ajfti-3940	190	3	ge	ge	PROPN
ajfti-3940	190	4	39	39	NUM
ajfti-3940	190	5	https://journals.e-palli.com/home/index.php/ajfti	https://journals.e-palli.com/home/index.php/ajfti	PROPN
ajfti-3940	190	6	am	be	AUX
ajfti-3940	190	7	.	.	PUNCT
ajfti-3940	191	1	j.	j.	PROPN
ajfti-3940	191	2	financ	financ	PROPN
ajfti-3940	191	3	.	.	PUNCT
ajfti-3940	192	1	technol	technol	PROPN
ajfti-3940	192	2	.	.	PUNCT
ajfti-3940	192	3	innov	innov	PROPN
ajfti-3940	192	4	.	.	PUNCT
ajfti-3940	193	1	3(1	3(1	NUM
ajfti-3940	193	2	)	)	PUNCT
ajfti-3940	193	3	32	32	NUM
ajfti-3940	193	4	-	-	SYM
ajfti-3940	193	5	40	40	NUM
ajfti-3940	193	6	,	,	PUNCT
ajfti-3940	193	7	2025	2025	NUM
ajfti-3940	193	8	establishing	establish	VERB
ajfti-3940	193	9	integrated	integrate	VERB
ajfti-3940	193	10	communication	communication	NOUN
ajfti-3940	193	11	and	and	CCONJ
ajfti-3940	193	12	offering	offer	VERB
ajfti-3940	193	13	online	online	ADJ
ajfti-3940	193	14	services	service	NOUN
ajfti-3940	193	15	that	that	PRON
ajfti-3940	193	16	fit	fit	ADJ
ajfti-3940	193	17	consumer	consumer	NOUN
ajfti-3940	193	18	needs	need	NOUN
ajfti-3940	194	1	,	,	PUNCT
ajfti-3940	194	2	the	the	DET
ajfti-3940	194	3	company	company	NOUN
ajfti-3940	194	4	not	not	PART
ajfti-3940	194	5	only	only	ADV
ajfti-3940	194	6	increases	increase	VERB
ajfti-3940	194	7	its	its	PRON
ajfti-3940	194	8	visibility	visibility	NOUN
ajfti-3940	194	9	,	,	PUNCT
ajfti-3940	194	10	but	but	CCONJ
ajfti-3940	194	11	also	also	ADV
ajfti-3940	194	12	strengthens	strengthen	VERB
ajfti-3940	194	13	relationships	relationship	NOUN
ajfti-3940	194	14	with	with	ADP
ajfti-3940	194	15	its	its	PRON
ajfti-3940	194	16	customers	customer	NOUN
ajfti-3940	194	17	,	,	PUNCT
ajfti-3940	194	18	aligning	align	VERB
ajfti-3940	194	19	with	with	ADP
ajfti-3940	194	20	the	the	DET
ajfti-3940	194	21	goal	goal	NOUN
ajfti-3940	194	22	of	of	ADP
ajfti-3940	194	23	maximizing	maximize	VERB
ajfti-3940	194	24	business	business	NOUN
ajfti-3940	194	25	impact	impact	NOUN
ajfti-3940	194	26	in	in	ADP
ajfti-3940	194	27	the	the	DET
ajfti-3940	194	28	digital	digital	ADJ
ajfti-3940	194	29	age	age	NOUN
ajfti-3940	194	30	.	.	PUNCT
ajfti-3940	195	1	according	accord	VERB
ajfti-3940	195	2	to	to	ADP
ajfti-3940	195	3	aliaga	aliaga	PROPN
ajfti-3940	195	4	(	(	PUNCT
ajfti-3940	195	5	2017	2017	NUM
ajfti-3940	195	6	)	)	PUNCT
ajfti-3940	195	7	highlights	highlight	NOUN
ajfti-3940	195	8	the	the	DET
ajfti-3940	195	9	relevance	relevance	NOUN
ajfti-3940	195	10	of	of	ADP
ajfti-3940	195	11	digital	digital	ADJ
ajfti-3940	195	12	advertising	advertising	NOUN
ajfti-3940	195	13	,	,	PUNCT
ajfti-3940	195	14	which	which	PRON
ajfti-3940	195	15	gives	give	VERB
ajfti-3940	195	16	the	the	DET
ajfti-3940	195	17	company	company	NOUN
ajfti-3940	195	18	the	the	DET
ajfti-3940	195	19	ability	ability	NOUN
ajfti-3940	195	20	to	to	PART
ajfti-3940	195	21	analyze	analyze	VERB
ajfti-3940	195	22	the	the	DET
ajfti-3940	195	23	performance	performance	NOUN
ajfti-3940	195	24	of	of	ADP
ajfti-3940	195	25	its	its	PRON
ajfti-3940	195	26	ads	ad	NOUN
ajfti-3940	195	27	in	in	ADP
ajfti-3940	195	28	real	real	ADJ
ajfti-3940	195	29	time	time	NOUN
ajfti-3940	195	30	and	and	CCONJ
ajfti-3940	195	31	adjust	adjust	VERB
ajfti-3940	195	32	its	its	PRON
ajfti-3940	195	33	strategies	strategy	NOUN
ajfti-3940	195	34	accordingly	accordingly	ADV
ajfti-3940	195	35	.	.	PUNCT
ajfti-3940	196	1	by	by	ADP
ajfti-3940	196	2	having	have	VERB
ajfti-3940	196	3	the	the	DET
ajfti-3940	196	4	option	option	NOUN
ajfti-3940	196	5	to	to	PART
ajfti-3940	196	6	deactivate	deactivate	VERB
ajfti-3940	196	7	campaigns	campaign	NOUN
ajfti-3940	196	8	that	that	PRON
ajfti-3940	196	9	are	be	AUX
ajfti-3940	196	10	not	not	PART
ajfti-3940	196	11	working	work	VERB
ajfti-3940	196	12	properly	properly	ADV
ajfti-3940	196	13	and	and	CCONJ
ajfti-3940	196	14	boost	boost	VERB
ajfti-3940	196	15	those	those	PRON
ajfti-3940	196	16	that	that	PRON
ajfti-3940	196	17	are	be	AUX
ajfti-3940	196	18	performing	perform	VERB
ajfti-3940	196	19	better	well	ADJ
ajfti-3940	196	20	,	,	PUNCT
ajfti-3940	196	21	water	water	NOUN
ajfti-3940	196	22	home	home	NOUN
ajfti-3940	196	23	express	express	NOUN
ajfti-3940	196	24	can	can	AUX
ajfti-3940	196	25	focus	focus	VERB
ajfti-3940	196	26	its	its	PRON
ajfti-3940	196	27	efforts	effort	NOUN
ajfti-3940	196	28	more	more	ADV
ajfti-3940	196	29	efficiently	efficiently	ADV
ajfti-3940	196	30	towards	towards	ADP
ajfti-3940	196	31	its	its	PRON
ajfti-3940	196	32	target	target	NOUN
ajfti-3940	196	33	audience	audience	NOUN
ajfti-3940	196	34	.	.	PUNCT
ajfti-3940	197	1	therefore	therefore	ADV
ajfti-3940	197	2	,	,	PUNCT
ajfti-3940	197	3	tools	tool	NOUN
ajfti-3940	197	4	such	such	ADJ
ajfti-3940	197	5	as	as	ADP
ajfti-3940	197	6	the	the	DET
ajfti-3940	197	7	“	"	PUNCT
ajfti-3940	197	8	facebook	facebook	NOUN
ajfti-3940	197	9	pixel	pixel	PROPN
ajfti-3940	197	10	”	"	PUNCT
ajfti-3940	197	11	facilitate	facilitate	VERB
ajfti-3940	197	12	a	a	DET
ajfti-3940	197	13	thorough	thorough	ADJ
ajfti-3940	197	14	analysis	analysis	NOUN
ajfti-3940	197	15	of	of	ADP
ajfti-3940	197	16	user	user	NOUN
ajfti-3940	197	17	interaction	interaction	NOUN
ajfti-3940	197	18	,	,	PUNCT
ajfti-3940	197	19	which	which	PRON
ajfti-3940	197	20	can	can	AUX
ajfti-3940	197	21	help	help	VERB
ajfti-3940	197	22	further	far	ADV
ajfti-3940	197	23	consolidate	consolidate	VERB
ajfti-3940	197	24	brand	brand	NOUN
ajfti-3940	197	25	loyalty	loyalty	NOUN
ajfti-3940	197	26	(	(	PUNCT
ajfti-3940	197	27	zambrano	zambrano	PROPN
ajfti-3940	197	28	et	et	PROPN
ajfti-3940	197	29	al	al	PROPN
ajfti-3940	197	30	.	.	PROPN
ajfti-3940	197	31	,	,	PUNCT
ajfti-3940	197	32	2022	2022	NUM
ajfti-3940	197	33	)	)	PUNCT
ajfti-3940	197	34	.	.	PUNCT
ajfti-3940	198	1	for	for	ADP
ajfti-3940	198	2	leon	leon	PROPN
ajfti-3940	198	3	and	and	CCONJ
ajfti-3940	198	4	vivanco	vivanco	PROPN
ajfti-3940	198	5	(	(	PUNCT
ajfti-3940	198	6	2022	2022	NUM
ajfti-3940	198	7	)	)	PUNCT
ajfti-3940	198	8	,	,	PUNCT
ajfti-3940	198	9	this	this	PRON
ajfti-3940	198	10	implies	imply	VERB
ajfti-3940	198	11	that	that	SCONJ
ajfti-3940	198	12	,	,	PUNCT
ajfti-3940	198	13	although	although	SCONJ
ajfti-3940	198	14	advertising	advertising	NOUN
ajfti-3940	198	15	on	on	ADP
ajfti-3940	198	16	social	social	ADJ
ajfti-3940	198	17	networks	network	NOUN
ajfti-3940	198	18	has	have	VERB
ajfti-3940	198	19	a	a	DET
ajfti-3940	198	20	positive	positive	ADJ
ajfti-3940	198	21	effect	effect	NOUN
ajfti-3940	198	22	,	,	PUNCT
ajfti-3940	198	23	there	there	PRON
ajfti-3940	198	24	is	be	VERB
ajfti-3940	198	25	still	still	ADV
ajfti-3940	198	26	room	room	NOUN
ajfti-3940	198	27	for	for	ADP
ajfti-3940	198	28	improvement	improvement	NOUN
ajfti-3940	198	29	in	in	ADP
ajfti-3940	198	30	its	its	PRON
ajfti-3940	198	31	effectiveness	effectiveness	NOUN
ajfti-3940	198	32	.	.	PUNCT
ajfti-3940	199	1	online	online	ADJ
ajfti-3940	199	2	sales	sale	NOUN
ajfti-3940	199	3	,	,	PUNCT
ajfti-3940	199	4	through	through	ADP
ajfti-3940	199	5	digital	digital	ADJ
ajfti-3940	199	6	platforms	platform	NOUN
ajfti-3940	199	7	,	,	PUNCT
ajfti-3940	199	8	give	give	VERB
ajfti-3940	199	9	consumers	consumer	NOUN
ajfti-3940	199	10	the	the	DET
ajfti-3940	199	11	opportunity	opportunity	NOUN
ajfti-3940	199	12	to	to	PART
ajfti-3940	199	13	obtain	obtain	VERB
ajfti-3940	199	14	comprehensive	comprehensive	ADJ
ajfti-3940	199	15	information	information	NOUN
ajfti-3940	199	16	on	on	ADP
ajfti-3940	199	17	available	available	ADJ
ajfti-3940	199	18	products	product	NOUN
ajfti-3940	199	19	,	,	PUNCT
ajfti-3940	199	20	which	which	PRON
ajfti-3940	199	21	facilitates	facilitate	VERB
ajfti-3940	199	22	virtual	virtual	ADJ
ajfti-3940	199	23	shopping	shopping	NOUN
ajfti-3940	199	24	.	.	PUNCT
ajfti-3940	200	1	therefore	therefore	ADV
ajfti-3940	200	2	,	,	PUNCT
ajfti-3940	200	3	by	by	ADP
ajfti-3940	200	4	improving	improve	VERB
ajfti-3940	200	5	communication	communication	NOUN
ajfti-3940	200	6	on	on	ADP
ajfti-3940	200	7	social	social	ADJ
ajfti-3940	200	8	networks	network	NOUN
ajfti-3940	200	9	,	,	PUNCT
ajfti-3940	200	10	water	water	NOUN
ajfti-3940	200	11	home	home	NOUN
ajfti-3940	200	12	express	express	NOUN
ajfti-3940	200	13	has	have	VERB
ajfti-3940	200	14	the	the	DET
ajfti-3940	200	15	possibility	possibility	NOUN
ajfti-3940	200	16	of	of	ADP
ajfti-3940	200	17	transforming	transform	VERB
ajfti-3940	200	18	interest	interest	NOUN
ajfti-3940	200	19	into	into	ADP
ajfti-3940	200	20	more	more	ADV
ajfti-3940	200	21	solid	solid	ADJ
ajfti-3940	200	22	purchasing	purchasing	NOUN
ajfti-3940	200	23	decisions	decision	NOUN
ajfti-3940	200	24	and	and	CCONJ
ajfti-3940	200	25	increasing	increase	VERB
ajfti-3940	200	26	its	its	PRON
ajfti-3940	200	27	market	market	NOUN
ajfti-3940	200	28	share	share	NOUN
ajfti-3940	200	29	.	.	PUNCT
ajfti-3940	201	1	pairing	pair	VERB
ajfti-3940	201	2	this	this	DET
ajfti-3940	201	3	quote	quote	NOUN
ajfti-3940	201	4	with	with	ADP
ajfti-3940	201	5	the	the	DET
ajfti-3940	201	6	results	result	NOUN
ajfti-3940	201	7	analysed	analyse	VERB
ajfti-3940	201	8	in	in	ADP
ajfti-3940	201	9	the	the	DET
ajfti-3940	201	10	table	table	NOUN
ajfti-3940	201	11	on	on	ADP
ajfti-3940	201	12	the	the	DET
ajfti-3940	201	13	influence	influence	NOUN
ajfti-3940	201	14	of	of	ADP
ajfti-3940	201	15	advertising	advertising	NOUN
ajfti-3940	201	16	on	on	ADP
ajfti-3940	201	17	social	social	ADJ
ajfti-3940	201	18	networks	network	NOUN
ajfti-3940	201	19	on	on	ADP
ajfti-3940	201	20	the	the	DET
ajfti-3940	201	21	purchasing	purchase	VERB
ajfti-3940	201	22	decisions	decision	NOUN
ajfti-3940	201	23	of	of	ADP
ajfti-3940	201	24	water	water	NOUN
ajfti-3940	201	25	home	home	NOUN
ajfti-3940	201	26	express	express	VERB
ajfti-3940	201	27	canoa	canoa	NOUN
ajfti-3940	201	28	products	product	NOUN
ajfti-3940	201	29	indicates	indicate	VERB
ajfti-3940	201	30	that	that	SCONJ
ajfti-3940	201	31	,	,	PUNCT
ajfti-3940	201	32	although	although	SCONJ
ajfti-3940	201	33	(	(	PUNCT
ajfti-3940	201	34	33.9	33.9	NUM
ajfti-3940	201	35	%	%	NOUN
ajfti-3940	201	36	)	)	PUNCT
ajfti-3940	201	37	of	of	ADP
ajfti-3940	201	38	respondents	respondent	NOUN
ajfti-3940	201	39	agree	agree	VERB
ajfti-3940	201	40	and	and	CCONJ
ajfti-3940	201	41	(	(	PUNCT
ajfti-3940	201	42	27.4	27.4	NUM
ajfti-3940	201	43	%	%	NOUN
ajfti-3940	201	44	)	)	PUNCT
ajfti-3940	201	45	totally	totally	ADV
ajfti-3940	201	46	agree	agree	VERB
ajfti-3940	201	47	,	,	PUNCT
ajfti-3940	201	48	(	(	PUNCT
ajfti-3940	201	49	32.3	32.3	NUM
ajfti-3940	201	50	%	%	NOUN
ajfti-3940	201	51	)	)	PUNCT
ajfti-3940	201	52	are	be	AUX
ajfti-3940	201	53	neutral	neutral	ADJ
ajfti-3940	201	54	(	(	PUNCT
ajfti-3940	201	55	carvajal	carvajal	VERB
ajfti-3940	201	56	et	et	PROPN
ajfti-3940	201	57	al	al	PROPN
ajfti-3940	201	58	.	.	PROPN
ajfti-3940	201	59	,	,	PUNCT
ajfti-3940	201	60	2021	2021	NUM
ajfti-3940	201	61	)	)	PUNCT
ajfti-3940	201	62	.	.	PUNCT
ajfti-3940	202	1	digital	digital	ADJ
ajfti-3940	202	2	advertising	advertising	NOUN
ajfti-3940	202	3	tactics	tactic	NOUN
ajfti-3940	202	4	for	for	ADP
ajfti-3940	202	5	water	water	NOUN
ajfti-3940	202	6	home	home	NOUN
ajfti-3940	202	7	express	express	NOUN
ajfti-3940	202	8	canoa	canoa	NOUN
ajfti-3940	202	9	seem	seem	VERB
ajfti-3940	202	10	to	to	PART
ajfti-3940	202	11	be	be	AUX
ajfti-3940	202	12	in	in	ADP
ajfti-3940	202	13	tune	tune	NOUN
ajfti-3940	202	14	with	with	ADP
ajfti-3940	202	15	the	the	DET
ajfti-3940	202	16	contemporary	contemporary	ADJ
ajfti-3940	202	17	trend	trend	NOUN
ajfti-3940	202	18	towards	towards	ADP
ajfti-3940	202	19	interactivity	interactivity	NOUN
ajfti-3940	202	20	,	,	PUNCT
ajfti-3940	202	21	a	a	DET
ajfti-3940	202	22	crucial	crucial	ADJ
ajfti-3940	202	23	aspect	aspect	NOUN
ajfti-3940	202	24	to	to	PART
ajfti-3940	202	25	attract	attract	VERB
ajfti-3940	202	26	consumer	consumer	NOUN
ajfti-3940	202	27	attention	attention	NOUN
ajfti-3940	202	28	.	.	PUNCT
ajfti-3940	203	1	for	for	ADP
ajfti-3940	203	2	zaragoza	zaragoza	PROPN
ajfti-3940	203	3	and	and	CCONJ
ajfti-3940	203	4	castellón	castellón	PROPN
ajfti-3940	203	5	(	(	PUNCT
ajfti-3940	203	6	2010	2010	NUM
ajfti-3940	203	7	)	)	PUNCT
ajfti-3940	203	8	,	,	PUNCT
ajfti-3940	203	9	they	they	PRON
ajfti-3940	203	10	mention	mention	VERB
ajfti-3940	203	11	that	that	DET
ajfti-3940	203	12	forby	forby	ADJ
ajfti-3940	203	13	motivating	motivating	NOUN
ajfti-3940	203	14	users	user	NOUN
ajfti-3940	203	15	to	to	PART
ajfti-3940	203	16	search	search	VERB
ajfti-3940	203	17	for	for	ADP
ajfti-3940	203	18	information	information	NOUN
ajfti-3940	203	19	and	and	CCONJ
ajfti-3940	203	20	entertainment	entertainment	NOUN
ajfti-3940	203	21	autonomously	autonomously	ADV
ajfti-3940	203	22	,	,	PUNCT
ajfti-3940	203	23	the	the	DET
ajfti-3940	203	24	brand	brand	NOUN
ajfti-3940	203	25	manages	manage	VERB
ajfti-3940	203	26	to	to	PART
ajfti-3940	203	27	establish	establish	VERB
ajfti-3940	203	28	a	a	DET
ajfti-3940	203	29	more	more	ADV
ajfti-3940	203	30	robust	robust	ADJ
ajfti-3940	203	31	and	and	CCONJ
ajfti-3940	203	32	participatory	participatory	ADJ
ajfti-3940	203	33	connection	connection	NOUN
ajfti-3940	203	34	.	.	PUNCT
ajfti-3940	204	1	the	the	DET
ajfti-3940	204	2	implementation	implementation	NOUN
ajfti-3940	204	3	of	of	ADP
ajfti-3940	204	4	a	a	DET
ajfti-3940	204	5	microsite	microsite	NOUN
ajfti-3940	204	6	could	could	AUX
ajfti-3940	204	7	be	be	AUX
ajfti-3940	204	8	a	a	DET
ajfti-3940	204	9	very	very	ADV
ajfti-3940	204	10	favourable	favourable	ADJ
ajfti-3940	204	11	option	option	NOUN
ajfti-3940	204	12	,	,	PUNCT
ajfti-3940	204	13	since	since	SCONJ
ajfti-3940	204	14	it	it	PRON
ajfti-3940	204	15	offers	offer	VERB
ajfti-3940	204	16	greater	great	ADJ
ajfti-3940	204	17	possibilities	possibility	NOUN
ajfti-3940	204	18	for	for	ADP
ajfti-3940	204	19	creativity	creativity	NOUN
ajfti-3940	204	20	and	and	CCONJ
ajfti-3940	204	21	personalization	personalization	NOUN
ajfti-3940	204	22	in	in	ADP
ajfti-3940	204	23	interactive	interactive	ADJ
ajfti-3940	204	24	campaigns	campaign	NOUN
ajfti-3940	204	25	,	,	PUNCT
ajfti-3940	204	26	thus	thus	ADV
ajfti-3940	204	27	promoting	promote	VERB
ajfti-3940	204	28	a	a	DET
ajfti-3940	204	29	more	more	ADV
ajfti-3940	204	30	immersive	immersive	ADJ
ajfti-3940	204	31	experience	experience	NOUN
ajfti-3940	204	32	that	that	PRON
ajfti-3940	204	33	strengthens	strengthen	VERB
ajfti-3940	204	34	customer	customer	NOUN
ajfti-3940	204	35	loyalty	loyalty	NOUN
ajfti-3940	204	36	and	and	CCONJ
ajfti-3940	204	37	encourages	encourage	VERB
ajfti-3940	204	38	them	they	PRON
ajfti-3940	204	39	to	to	PART
ajfti-3940	204	40	actively	actively	ADV
ajfti-3940	204	41	interact	interact	VERB
ajfti-3940	204	42	with	with	ADP
ajfti-3940	204	43	advertising	advertising	NOUN
ajfti-3940	204	44	content	content	NOUN
ajfti-3940	204	45	(	(	PUNCT
ajfti-3940	204	46	lemoine	lemoine	PROPN
ajfti-3940	204	47	-	-	PUNCT
ajfti-3940	204	48	quintero	quintero	PROPN
ajfti-3940	204	49	et	et	PROPN
ajfti-3940	204	50	al	al	PROPN
ajfti-3940	204	51	.	.	PROPN
ajfti-3940	204	52	,	,	PUNCT
ajfti-3940	204	53	2023	2023	NUM
ajfti-3940	204	54	)	)	PUNCT
ajfti-3940	204	55	.	.	PUNCT
ajfti-3940	205	1	conclusion	conclusion	NOUN
ajfti-3940	205	2	digital	digital	ADJ
ajfti-3940	205	3	advertising	advertising	NOUN
ajfti-3940	205	4	has	have	AUX
ajfti-3940	205	5	established	establish	VERB
ajfti-3940	205	6	itself	itself	PRON
ajfti-3940	205	7	as	as	ADP
ajfti-3940	205	8	a	a	DET
ajfti-3940	205	9	fundamental	fundamental	ADJ
ajfti-3940	205	10	tool	tool	NOUN
ajfti-3940	205	11	in	in	ADP
ajfti-3940	205	12	the	the	DET
ajfti-3940	205	13	contemporary	contemporary	PROPN
ajfti-3940	205	14	business	business	PROPN
ajfti-3940	205	15	environment	environment	PROPN
ajfti-3940	205	16	,	,	PUNCT
ajfti-3940	205	17	particularly	particularly	ADV
ajfti-3940	205	18	for	for	ADP
ajfti-3940	205	19	companies	company	NOUN
ajfti-3940	205	20	such	such	ADJ
ajfti-3940	205	21	as	as	ADP
ajfti-3940	205	22	water	water	NOUN
ajfti-3940	205	23	home	home	NOUN
ajfti-3940	205	24	express	express	VERB
ajfti-3940	205	25	canoa	canoa	NOUN
ajfti-3940	205	26	,	,	PUNCT
ajfti-3940	205	27	which	which	PRON
ajfti-3940	205	28	seek	seek	VERB
ajfti-3940	205	29	to	to	PART
ajfti-3940	205	30	increase	increase	VERB
ajfti-3940	205	31	visibility	visibility	NOUN
ajfti-3940	205	32	and	and	CCONJ
ajfti-3940	205	33	optimize	optimize	VERB
ajfti-3940	205	34	sales	sale	NOUN
ajfti-3940	205	35	in	in	ADP
ajfti-3940	205	36	a	a	DET
ajfti-3940	205	37	highly	highly	ADV
ajfti-3940	205	38	competitive	competitive	ADJ
ajfti-3940	205	39	market	market	NOUN
ajfti-3940	205	40	.	.	PUNCT
ajfti-3940	206	1	this	this	DET
ajfti-3940	206	2	thesis	thesis	NOUN
ajfti-3940	206	3	demonstrates	demonstrate	VERB
ajfti-3940	206	4	that	that	SCONJ
ajfti-3940	206	5	the	the	DET
ajfti-3940	206	6	adoption	adoption	NOUN
ajfti-3940	206	7	of	of	ADP
ajfti-3940	206	8	digital	digital	ADJ
ajfti-3940	206	9	advertising	advertising	NOUN
ajfti-3940	206	10	strategies	strategy	NOUN
ajfti-3940	206	11	is	be	AUX
ajfti-3940	206	12	essential	essential	ADJ
ajfti-3940	206	13	to	to	PART
ajfti-3940	206	14	establish	establish	VERB
ajfti-3940	206	15	an	an	DET
ajfti-3940	206	16	effective	effective	ADJ
ajfti-3940	206	17	connection	connection	NOUN
ajfti-3940	206	18	with	with	ADP
ajfti-3940	206	19	the	the	DET
ajfti-3940	206	20	target	target	NOUN
ajfti-3940	206	21	audience	audience	NOUN
ajfti-3940	206	22	,	,	PUNCT
ajfti-3940	206	23	which	which	PRON
ajfti-3940	206	24	not	not	PART
ajfti-3940	206	25	only	only	ADV
ajfti-3940	206	26	facilitates	facilitate	VERB
ajfti-3940	206	27	the	the	DET
ajfti-3940	206	28	acquisition	acquisition	NOUN
ajfti-3940	206	29	of	of	ADP
ajfti-3940	206	30	new	new	ADJ
ajfti-3940	206	31	customers	customer	NOUN
ajfti-3940	206	32	but	but	CCONJ
ajfti-3940	206	33	also	also	ADV
ajfti-3940	206	34	promotes	promote	VERB
ajfti-3940	206	35	loyalty	loyalty	NOUN
ajfti-3940	206	36	.	.	PUNCT
ajfti-3940	207	1	furthermore	furthermore	ADV
ajfti-3940	207	2	,	,	PUNCT
ajfti-3940	207	3	the	the	DET
ajfti-3940	207	4	research	research	NOUN
ajfti-3940	207	5	has	have	AUX
ajfti-3940	207	6	revealed	reveal	VERB
ajfti-3940	207	7	an	an	DET
ajfti-3940	207	8	area	area	NOUN
ajfti-3940	207	9	of	of	ADP
ajfti-3940	207	10	opportunity	opportunity	NOUN
ajfti-3940	207	11	for	for	ADP
ajfti-3940	207	12	strengthening	strengthen	VERB
ajfti-3940	207	13	digital	digital	ADJ
ajfti-3940	207	14	marketing	marketing	NOUN
ajfti-3940	207	15	strategies	strategy	NOUN
ajfti-3940	207	16	,	,	PUNCT
ajfti-3940	207	17	particularly	particularly	ADV
ajfti-3940	207	18	in	in	ADP
ajfti-3940	207	19	aspects	aspect	NOUN
ajfti-3940	207	20	such	such	ADJ
ajfti-3940	207	21	as	as	ADP
ajfti-3940	207	22	clear	clear	ADJ
ajfti-3940	207	23	communication	communication	NOUN
ajfti-3940	207	24	and	and	CCONJ
ajfti-3940	207	25	the	the	DET
ajfti-3940	207	26	provision	provision	NOUN
ajfti-3940	207	27	of	of	ADP
ajfti-3940	207	28	informative	informative	ADJ
ajfti-3940	207	29	content	content	NOUN
ajfti-3940	207	30	that	that	PRON
ajfti-3940	207	31	educates	educate	VERB
ajfti-3940	207	32	the	the	DET
ajfti-3940	207	33	consumer	consumer	NOUN
ajfti-3940	207	34	about	about	ADP
ajfti-3940	207	35	the	the	DET
ajfti-3940	207	36	products	product	NOUN
ajfti-3940	207	37	.	.	PUNCT
ajfti-3940	208	1	despite	despite	SCONJ
ajfti-3940	208	2	the	the	DET
ajfti-3940	208	3	positive	positive	ADJ
ajfti-3940	208	4	results	result	NOUN
ajfti-3940	208	5	in	in	ADP
ajfti-3940	208	6	the	the	DET
ajfti-3940	208	7	perception	perception	NOUN
ajfti-3940	208	8	of	of	ADP
ajfti-3940	208	9	digital	digital	ADJ
ajfti-3940	208	10	advertising	advertising	NOUN
ajfti-3940	208	11	,	,	PUNCT
ajfti-3940	208	12	a	a	DET
ajfti-3940	208	13	considerable	considerable	ADJ
ajfti-3940	208	14	percentage	percentage	NOUN
ajfti-3940	208	15	of	of	ADP
ajfti-3940	208	16	respondents	respondent	NOUN
ajfti-3940	208	17	are	be	AUX
ajfti-3940	208	18	neutral	neutral	ADJ
ajfti-3940	208	19	or	or	CCONJ
ajfti-3940	208	20	dissatisfied	dissatisfied	ADJ
ajfti-3940	208	21	with	with	ADP
ajfti-3940	208	22	the	the	DET
ajfti-3940	208	23	information	information	NOUN
ajfti-3940	208	24	provided	provide	VERB
ajfti-3940	208	25	.	.	PUNCT
ajfti-3940	209	1	therefore	therefore	ADV
ajfti-3940	209	2	,	,	PUNCT
ajfti-3940	209	3	the	the	DET
ajfti-3940	209	4	company	company	NOUN
ajfti-3940	209	5	must	must	AUX
ajfti-3940	209	6	consider	consider	VERB
ajfti-3940	209	7	creating	create	VERB
ajfti-3940	209	8	more	more	ADV
ajfti-3940	209	9	attractive	attractive	ADJ
ajfti-3940	209	10	and	and	CCONJ
ajfti-3940	209	11	well	well	ADV
ajfti-3940	209	12	-	-	PUNCT
ajfti-3940	209	13	founded	found	VERB
ajfti-3940	209	14	campaigns	campaign	NOUN
ajfti-3940	209	15	that	that	PRON
ajfti-3940	209	16	facilitate	facilitate	VERB
ajfti-3940	209	17	greater	great	ADJ
ajfti-3940	209	18	interaction	interaction	NOUN
ajfti-3940	209	19	and	and	CCONJ
ajfti-3940	209	20	trust	trust	NOUN
ajfti-3940	209	21	on	on	ADP
ajfti-3940	209	22	the	the	DET
ajfti-3940	209	23	part	part	NOUN
ajfti-3940	209	24	of	of	ADP
ajfti-3940	209	25	the	the	DET
ajfti-3940	209	26	customer	customer	NOUN
ajfti-3940	209	27	,	,	PUNCT
ajfti-3940	209	28	thus	thus	ADV
ajfti-3940	209	29	ensuring	ensure	VERB
ajfti-3940	209	30	that	that	SCONJ
ajfti-3940	209	31	the	the	DET
ajfti-3940	209	32	advertising	advertising	NOUN
ajfti-3940	209	33	message	message	NOUN
ajfti-3940	209	34	not	not	PART
ajfti-3940	209	35	only	only	ADV
ajfti-3940	209	36	informs	inform	VERB
ajfti-3940	209	37	,	,	PUNCT
ajfti-3940	209	38	but	but	CCONJ
ajfti-3940	209	39	also	also	ADV
ajfti-3940	209	40	persuades	persuade	VERB
ajfti-3940	209	41	effectively	effectively	ADV
ajfti-3940	209	42	.	.	PUNCT
ajfti-3940	210	1	although	although	SCONJ
ajfti-3940	210	2	water	water	NOUN
ajfti-3940	210	3	home	home	NOUN
ajfti-3940	210	4	express	express	VERB
ajfti-3940	210	5	canoa	canoa	NOUN
ajfti-3940	210	6	has	have	AUX
ajfti-3940	210	7	seen	see	VERB
ajfti-3940	210	8	a	a	DET
ajfti-3940	210	9	positive	positive	ADJ
ajfti-3940	210	10	impact	impact	NOUN
ajfti-3940	210	11	from	from	ADP
ajfti-3940	210	12	digital	digital	ADJ
ajfti-3940	210	13	advertising	advertising	NOUN
ajfti-3940	210	14	on	on	ADP
ajfti-3940	210	15	its	its	PRON
ajfti-3940	210	16	sales	sale	NOUN
ajfti-3940	210	17	,	,	PUNCT
ajfti-3940	210	18	there	there	PRON
ajfti-3940	210	19	are	be	VERB
ajfti-3940	210	20	still	still	ADV
ajfti-3940	210	21	opportunities	opportunity	NOUN
ajfti-3940	210	22	for	for	ADP
ajfti-3940	210	23	improvement	improvement	NOUN
ajfti-3940	210	24	in	in	ADP
ajfti-3940	210	25	the	the	DET
ajfti-3940	210	26	effectiveness	effectiveness	NOUN
ajfti-3940	210	27	of	of	ADP
ajfti-3940	210	28	these	these	DET
ajfti-3940	210	29	strategies	strategy	NOUN
ajfti-3940	210	30	,	,	PUNCT
ajfti-3940	210	31	especially	especially	ADV
ajfti-3940	210	32	in	in	ADP
ajfti-3940	210	33	the	the	DET
ajfti-3940	210	34	area	area	NOUN
ajfti-3940	210	35	of	of	ADP
ajfti-3940	210	36	social	social	ADJ
ajfti-3940	210	37	media	medium	NOUN
ajfti-3940	210	38	.	.	PUNCT
ajfti-3940	211	1	through	through	ADP
ajfti-3940	211	2	detailed	detailed	ADJ
ajfti-3940	211	3	analysis	analysis	NOUN
ajfti-3940	211	4	of	of	ADP
ajfti-3940	211	5	interactions	interaction	NOUN
ajfti-3940	211	6	and	and	CCONJ
ajfti-3940	211	7	the	the	DET
ajfti-3940	211	8	implementation	implementation	NOUN
ajfti-3940	211	9	of	of	ADP
ajfti-3940	211	10	more	more	ADV
ajfti-3940	211	11	dynamic	dynamic	ADJ
ajfti-3940	211	12	and	and	CCONJ
ajfti-3940	211	13	interactive	interactive	ADJ
ajfti-3940	211	14	tactics	tactic	NOUN
ajfti-3940	211	15	,	,	PUNCT
ajfti-3940	211	16	such	such	ADJ
ajfti-3940	211	17	as	as	ADP
ajfti-3940	211	18	personalized	personalized	ADJ
ajfti-3940	211	19	microsites	microsite	NOUN
ajfti-3940	211	20	,	,	PUNCT
ajfti-3940	211	21	the	the	DET
ajfti-3940	211	22	company	company	NOUN
ajfti-3940	211	23	could	could	AUX
ajfti-3940	211	24	increase	increase	VERB
ajfti-3940	211	25	its	its	PRON
ajfti-3940	211	26	market	market	NOUN
ajfti-3940	211	27	share	share	NOUN
ajfti-3940	211	28	and	and	CCONJ
ajfti-3940	211	29	strengthen	strengthen	VERB
ajfti-3940	211	30	customer	customer	NOUN
ajfti-3940	211	31	loyalty	loyalty	NOUN
ajfti-3940	211	32	.	.	PUNCT
ajfti-3940	212	1	references	reference	NOUN
ajfti-3940	212	2	alfaro	alfaro	PROPN
ajfti-3940	212	3	,	,	PUNCT
ajfti-3940	212	4	k.	k.	PROPN
ajfti-3940	212	5	,	,	PUNCT
ajfti-3940	212	6	molina	molina	PROPN
ajfti-3940	212	7	,	,	PUNCT
ajfti-3940	212	8	a.	a.	PROPN
ajfti-3940	212	9	,	,	PUNCT
ajfti-3940	212	10	romero	romero	PROPN
ajfti-3940	212	11	,	,	PUNCT
ajfti-3940	212	12	r.	r.	PROPN
ajfti-3940	212	13	,	,	PUNCT
ajfti-3940	212	14	&	&	CCONJ
ajfti-3940	212	15	sarabia	sarabia	PROPN
ajfti-3940	212	16	,	,	PUNCT
ajfti-3940	212	17	g.	g.	PROPN
ajfti-3940	212	18	(	(	PUNCT
ajfti-3940	212	19	2023	2023	NUM
ajfti-3940	212	20	)	)	PUNCT
ajfti-3940	212	21	.	.	PUNCT
ajfti-3940	213	1	digital	digital	ADJ
ajfti-3940	213	2	advertising	advertising	PROPN
ajfti-3940	213	3	:	:	PUNCT
ajfti-3940	213	4	a	a	DET
ajfti-3940	213	5	marketing	marketing	NOUN
ajfti-3940	213	6	alternative	alternative	NOUN
ajfti-3940	213	7	in	in	ADP
ajfti-3940	213	8	the	the	DET
ajfti-3940	213	9	face	face	NOUN
ajfti-3940	213	10	of	of	ADP
ajfti-3940	213	11	an	an	DET
ajfti-3940	213	12	emergency	emergency	NOUN
ajfti-3940	213	13	.	.	PUNCT
ajfti-3940	214	1	retrieved	retrieve	VERB
ajfti-3940	214	2	from	from	ADP
ajfti-3940	214	3	https://	https://	PROPN
ajfti-3940	214	4	revistas.uca.edu.sv/index.php/reuca/article/	revistas.uca.edu.sv/index.php/reuca/article/	NOUN
ajfti-3940	214	5	download/4803/4792/16212	download/4803/4792/16212	PROPN
ajfti-3940	214	6	aliaga	aliaga	PROPN
ajfti-3940	214	7	,	,	PUNCT
ajfti-3940	214	8	j.	j.	PROPN
ajfti-3940	214	9	(	(	PUNCT
ajfti-3940	214	10	2017	2017	NUM
ajfti-3940	214	11	)	)	PUNCT
ajfti-3940	214	12	.	.	PUNCT
ajfti-3940	215	1	digital	digital	ADJ
ajfti-3940	215	2	advertising	advertising	PROPN
ajfti-3940	215	3	.	.	PUNCT
ajfti-3940	216	1	scribd	scribd	PROPN
ajfti-3940	216	2	,	,	PUNCT
ajfti-3940	216	3	3	3	NUM
ajfti-3940	216	4	-	-	SYM
ajfti-3940	216	5	4	4	NUM
ajfti-3940	216	6	.	.	PUNCT
ajfti-3940	216	7	retrieved	retrieve	VERB
ajfti-3940	216	8	from	from	ADP
ajfti-3940	216	9	https://es.scribd.com/document/354019925/	https://es.scribd.com/document/354019925/	NOUN
ajfti-3940	216	10	publicidad	publicidad	PROPN
ajfti-3940	216	11	-	-	ADJ
ajfti-3940	216	12	digital	digital	ADJ
ajfti-3940	216	13	aranda	aranda	NOUN
ajfti-3940	216	14	,	,	PUNCT
ajfti-3940	216	15	s.	s.	PROPN
ajfti-3940	216	16	r.	r.	PROPN
ajfti-3940	216	17	(	(	PUNCT
ajfti-3940	216	18	2017	2017	NUM
ajfti-3940	216	19	)	)	PUNCT
ajfti-3940	216	20	.	.	PUNCT
ajfti-3940	217	1	sales	sale	NOUN
ajfti-3940	217	2	techniques	technique	NOUN
ajfti-3940	217	3	.	.	PUNCT
ajfti-3940	218	1	in	in	ADP
ajfti-3940	218	2	s.	s.	PROPN
ajfti-3940	218	3	r.	r.	PROPN
ajfti-3940	218	4	aranda	aranda	PROPN
ajfti-3940	218	5	(	(	PUNCT
ajfti-3940	218	6	ed	ed	NOUN
ajfti-3940	218	7	.	.	PUNCT
ajfti-3940	218	8	)	)	PUNCT
ajfti-3940	218	9	,	,	PUNCT
ajfti-3940	218	10	sales	sale	NOUN
ajfti-3940	218	11	techniques	technique	NOUN
ajfti-3940	218	12	(	(	PUNCT
ajfti-3940	218	13	pp	pp	ADJ
ajfti-3940	218	14	.	.	PUNCT
ajfti-3940	219	1	14	14	NUM
ajfti-3940	219	2	-	-	SYM
ajfti-3940	219	3	114	114	NUM
ajfti-3940	219	4	)	)	PUNCT
ajfti-3940	219	5	.	.	PUNCT
ajfti-3940	220	1	bogotá	bogotá	PROPN
ajfti-3940	220	2	dc	dc	PROPN
ajfti-3940	220	3	:	:	PUNCT
ajfti-3940	220	4	areandino	areandino	PROPN
ajfti-3940	220	5	publishing	publishing	PROPN
ajfti-3940	220	6	fund	fund	PROPN
ajfti-3940	220	7	;	;	PUNCT
ajfti-3940	220	8	andean	andean	PROPN
ajfti-3940	220	9	area	area	PROPN
ajfti-3940	220	10	university	university	PROPN
ajfti-3940	220	11	foundation	foundation	PROPN
ajfti-3940	220	12	.	.	PUNCT
ajfti-3940	221	1	obtained	obtain	VERB
ajfti-3940	221	2	from	from	ADP
ajfti-3940	221	3	https://core.ac.uk/	https://core.ac.uk/	NOUN
ajfti-3940	221	4	download	download	NOUN
ajfti-3940	221	5	/	/	SYM
ajfti-3940	221	6	pdf/326425109.pdf	pdf/326425109.pdf	NOUN
ajfti-3940	221	7	bertone	bertone	NOUN
ajfti-3940	221	8	,	,	PUNCT
ajfti-3940	221	9	p.	p.	PROPN
ajfti-3940	221	10	r.	r.	PROPN
ajfti-3940	221	11	(	(	PUNCT
ajfti-3940	221	12	2019	2019	NUM
ajfti-3940	221	13	)	)	PUNCT
ajfti-3940	221	14	.	.	PUNCT
ajfti-3940	222	1	selling	sell	VERB
ajfti-3940	222	2	as	as	ADP
ajfti-3940	222	3	a	a	DET
ajfti-3940	222	4	process	process	NOUN
ajfti-3940	222	5	:	:	PUNCT
ajfti-3940	222	6	designing	design	VERB
ajfti-3940	222	7	sales	sale	NOUN
ajfti-3940	222	8	management	management	NOUN
ajfti-3940	222	9	models	model	NOUN
ajfti-3940	222	10	.	.	PUNCT
ajfti-3940	223	1	in	in	ADP
ajfti-3940	223	2	p.	p.	PROPN
ajfti-3940	223	3	r.	r.	PROPN
ajfti-3940	223	4	bertone	bertone	PROPN
ajfti-3940	223	5	(	(	PUNCT
ajfti-3940	223	6	ed	ed	NOUN
ajfti-3940	223	7	.	.	PUNCT
ajfti-3940	223	8	)	)	PUNCT
ajfti-3940	223	9	,	,	PUNCT
ajfti-3940	223	10	selling	sell	VERB
ajfti-3940	223	11	as	as	ADP
ajfti-3940	223	12	a	a	DET
ajfti-3940	223	13	process	process	NOUN
ajfti-3940	223	14	:	:	PUNCT
ajfti-3940	223	15	designing	design	VERB
ajfti-3940	223	16	sales	sale	NOUN
ajfti-3940	223	17	management	management	NOUN
ajfti-3940	223	18	models	model	NOUN
ajfti-3940	223	19	(	(	PUNCT
ajfti-3940	223	20	pp	pp	ADV
ajfti-3940	223	21	.	.	PUNCT
ajfti-3940	223	22	09,35	09,35	NOUN
ajfti-3940	223	23	128	128	NUM
ajfti-3940	223	24	)	)	PUNCT
ajfti-3940	223	25	.	.	PUNCT
ajfti-3940	224	1	catholic	catholic	PROPN
ajfti-3940	224	2	university	university	PROPN
ajfti-3940	224	3	of	of	ADP
ajfti-3940	224	4	córdoba	córdoba	PROPN
ajfti-3940	224	5	.	.	PUNCT
ajfti-3940	224	6	retrieved	retrieve	VERB
ajfti-3940	224	7	from	from	ADP
ajfti-3940	224	8	https://pa.bibdigital.ucc.edu.ar/1990/1/tm	https://pa.bibdigital.ucc.edu.ar/1990/1/tm	PROPN
ajfti-3940	224	9	_	_	NOUN
ajfti-3940	224	10	bertone.pdf	bertone.pdf	X
ajfti-3940	224	11	calderón	calderón	PROPN
ajfti-3940	224	12	,	,	PUNCT
ajfti-3940	224	13	k.	k.	PROPN
ajfti-3940	224	14	c.	c.	PROPN
ajfti-3940	224	15	,	,	PUNCT
ajfti-3940	224	16	álvarez	álvarez	PROPN
ajfti-3940	224	17	,	,	PUNCT
ajfti-3940	224	18	j.	j.	PROPN
ajfti-3940	224	19	c.	c.	PROPN
ajfti-3940	224	20	,	,	PUNCT
ajfti-3940	224	21	&	&	CCONJ
ajfti-3940	224	22	zurita	zurita	PROPN
ajfti-3940	224	23	,	,	PUNCT
ajfti-3940	224	24	c.	c.	PROPN
ajfti-3940	224	25	i.	i.	PROPN
ajfti-3940	224	26	(	(	PUNCT
ajfti-3940	224	27	2020	2020	NUM
ajfti-3940	224	28	)	)	PUNCT
ajfti-3940	224	29	.	.	PUNCT
ajfti-3940	225	1	digital	digital	ADJ
ajfti-3940	225	2	marketing	marketing	NOUN
ajfti-3940	225	3	and	and	CCONJ
ajfti-3940	225	4	online	online	ADJ
ajfti-3940	225	5	strategies	strategy	NOUN
ajfti-3940	225	6	in	in	ADP
ajfti-3940	225	7	the	the	DET
ajfti-3940	225	8	wood	wood	NOUN
ajfti-3940	225	9	furniture	furniture	NOUN
ajfti-3940	225	10	manufacturing	manufacturing	NOUN
ajfti-3940	225	11	sector	sector	NOUN
ajfti-3940	225	12	.	.	PUNCT
ajfti-3940	226	1	interdisciplinary	interdisciplinary	ADJ
ajfti-3940	226	2	refereed	refereed	ADJ
ajfti-3940	226	3	journal	journal	PROPN
ajfti-3940	226	4	koinonía	koinonía	PROPN
ajfti-3940	226	5	,	,	PUNCT
ajfti-3940	226	6	5(10	5(10	NUM
ajfti-3940	226	7	)	)	PUNCT
ajfti-3940	226	8	,	,	PUNCT
ajfti-3940	226	9	08	08	NUM
ajfti-3940	226	10	-	-	SYM
ajfti-3940	226	11	26	26	NUM
ajfti-3940	226	12	.	.	PUNCT
ajfti-3940	227	1	https://doi	https://doi	PROPN
ajfti-3940	227	2	.	.	PUNCT
ajfti-3940	227	3	org/10.35381	org/10.35381	PROPN
ajfti-3940	227	4	/	/	SYM
ajfti-3940	227	5	r.k.v5i10.698	r.k.v5i10.698	NOUN
ajfti-3940	227	6	canales	canale	NOUN
ajfti-3940	227	7	,	,	PUNCT
ajfti-3940	227	8	c.	c.	PROPN
ajfti-3940	227	9	(	(	PUNCT
ajfti-3940	227	10	2020	2020	NUM
ajfti-3940	227	11	)	)	PUNCT
ajfti-3940	227	12	.	.	PUNCT
ajfti-3940	228	1	la	la	PROPN
ajfti-3940	228	2	publicidad	publicidad	PROPN
ajfti-3940	228	3	digital	digital	PROPN
ajfti-3940	228	4	:	:	PUNCT
ajfti-3940	228	5	una	una	PROPN
ajfti-3940	228	6	alternativa	alternativa	PROPN
ajfti-3940	228	7	de	de	X
ajfti-3940	228	8	marketing	marketing	PROPN
ajfti-3940	228	9	ante	ante	PROPN
ajfti-3940	228	10	la	la	PROPN
ajfti-3940	228	11	emergencia	emergencia	PROPN
ajfti-3940	228	12	.	.	PUNCT
ajfti-3940	229	1	realidad	realidad	PROPN
ajfti-3940	229	2	empresarial	empresarial	PROPN
ajfti-3940	229	3	,	,	PUNCT
ajfti-3940	229	4	(	(	PUNCT
ajfti-3940	229	5	10	10	NUM
ajfti-3940	229	6	)	)	PUNCT
ajfti-3940	229	7	,	,	PUNCT
ajfti-3940	229	8	25	25	NUM
ajfti-3940	229	9	-	-	SYM
ajfti-3940	229	10	31	31	NUM
ajfti-3940	229	11	.	.	PUNCT
ajfti-3940	230	1	https://doi.org/10.5377/reuca.v0i10.10575	https://doi.org/10.5377/reuca.v0i10.10575	PROPN
ajfti-3940	230	2	carrillo	carrillo	PROPN
ajfti-3940	230	3	,	,	PUNCT
ajfti-3940	230	4	m.	m.	NOUN
ajfti-3940	230	5	v.	v.	PROPN
ajfti-3940	230	6	,	,	PUNCT
ajfti-3940	230	7	&	&	CCONJ
ajfti-3940	230	8	castillo	castillo	PROPN
ajfti-3940	230	9	,	,	PUNCT
ajfti-3940	230	10	a.	a.	NOUN
ajfti-3940	230	11	(	(	PUNCT
ajfti-3940	230	12	2005	2005	NUM
ajfti-3940	230	13	)	)	PUNCT
ajfti-3940	230	14	.	.	PUNCT
ajfti-3940	231	1	the	the	DET
ajfti-3940	231	2	new	new	ADJ
ajfti-3940	231	3	digital	digital	ADJ
ajfti-3940	231	4	advertising	advertising	NOUN
ajfti-3940	231	5	(	(	PUNCT
ajfti-3940	231	6	npd	npd	PROPN
ajfti-3940	231	7	):	):	PUNCT
ajfti-3940	231	8	digital	digital	ADJ
ajfti-3940	231	9	services	service	NOUN
ajfti-3940	231	10	and	and	CCONJ
ajfti-3940	231	11	interactive	interactive	ADJ
ajfti-3940	231	12	content	content	NOUN
ajfti-3940	231	13	that	that	PRON
ajfti-3940	231	14	generate	generate	VERB
ajfti-3940	231	15	‘	'	PUNCT
ajfti-3940	231	16	experiences	experience	NOUN
ajfti-3940	231	17	’	'	PUNCT
ajfti-3940	231	18	in	in	ADP
ajfti-3940	231	19	consumers	consumer	NOUN
ajfti-3940	231	20	.	.	PUNCT
ajfti-3940	232	1	reason	reason	NOUN
ajfti-3940	232	2	and	and	CCONJ
ajfti-3940	232	3	word	word	NOUN
ajfti-3940	232	4	,	,	PUNCT
ajfti-3940	232	5	(	(	PUNCT
ajfti-3940	232	6	45	45	NUM
ajfti-3940	232	7	)	)	PUNCT
ajfti-3940	232	8	,	,	PUNCT
ajfti-3940	232	9	02	02	NUM
ajfti-3940	232	10	-	-	SYM
ajfti-3940	232	11	13	13	NUM
ajfti-3940	232	12	.	.	PUNCT
ajfti-3940	233	1	retrieved	retrieve	VERB
ajfti-3940	233	2	from	from	ADP
ajfti-3940	233	3	https://	https://	PROPN
ajfti-3940	233	4	www.redalyc.org/pdf/1995/199520623004.pdf	www.redalyc.org/pdf/1995/199520623004.pdf	PUNCT
ajfti-3940	233	5	carvajal	carvajal	PROPN
ajfti-3940	233	6	,	,	PUNCT
ajfti-3940	233	7	g.	g.	PROPN
ajfti-3940	233	8	v.	v.	PROPN
ajfti-3940	233	9	,	,	PUNCT
ajfti-3940	233	10	nogueira	nogueira	PROPN
ajfti-3940	233	11	,	,	PUNCT
ajfti-3940	233	12	d.	d.	PROPN
ajfti-3940	233	13	,	,	PUNCT
ajfti-3940	233	14	lemoine	lemoine	PROPN
ajfti-3940	233	15	,	,	PUNCT
ajfti-3940	233	16	f.	f.	PROPN
ajfti-3940	233	17	á	á	PROPN
ajfti-3940	233	18	.	.	PROPN
ajfti-3940	233	19	,	,	PUNCT
ajfti-3940	233	20	&	&	CCONJ
ajfti-3940	233	21	mieles	miele	NOUN
ajfti-3940	233	22	,	,	PUNCT
ajfti-3940	233	23	v.	v.	CCONJ
ajfti-3940	233	24	(	(	PUNCT
ajfti-3940	233	25	2021	2021	NUM
ajfti-3940	233	26	)	)	PUNCT
ajfti-3940	233	27	.	.	PUNCT
ajfti-3940	234	1	entrepreneurship	entrepreneurship	NOUN
ajfti-3940	234	2	in	in	ADP
ajfti-3940	234	3	the	the	DET
ajfti-3940	234	4	face	face	NOUN
ajfti-3940	234	5	of	of	ADP
ajfti-3940	234	6	covid-19	covid-19	PROPN
ajfti-3940	234	7	:	:	PUNCT
ajfti-3940	234	8	impacts	impact	NOUN
ajfti-3940	234	9	,	,	PUNCT
ajfti-3940	234	10	reactions	reaction	NOUN
ajfti-3940	234	11	and	and	CCONJ
ajfti-3940	234	12	personal	personal	ADJ
ajfti-3940	234	13	and	and	CCONJ
ajfti-3940	234	14	digital	digital	ADJ
ajfti-3940	234	15	support	support	NOUN
ajfti-3940	234	16	networks	network	NOUN
ajfti-3940	234	17	.	.	PUNCT
ajfti-3940	235	1	uleam	uleam	PROPN
ajfti-3940	235	2	bahía	bahía	PROPN
ajfti-3940	235	3	magazine	magazine	PROPN
ajfti-3940	235	4	(	(	PUNCT
ajfti-3940	235	5	ubm	ubm	PROPN
ajfti-3940	235	6	)	)	PUNCT
ajfti-3940	235	7	,	,	PUNCT
ajfti-3940	235	8	2(3	2(3	NUM
ajfti-3940	235	9	)	)	PUNCT
ajfti-3940	235	10	,	,	PUNCT
ajfti-3940	235	11	1	1	NUM
ajfti-3940	235	12	-	-	SYM
ajfti-3940	235	13	13	13	NUM
ajfti-3940	235	14	.	.	PUNCT
ajfti-3940	236	1	https://revistas.uleam.edu.ec/index.php/uleam	https://revistas.uleam.edu.ec/index.php/uleam	NOUN
ajfti-3940	236	2	_	_	X
ajfti-3940	236	3	bahia_magazine	bahia_magazine	NUM
ajfti-3940	236	4	/	/	SYM
ajfti-3940	236	5	article	article	PROPN
ajfti-3940	236	6	/	/	SYM
ajfti-3940	236	7	view/127	view/127	PROPN
ajfti-3940	236	8	cordova	cordova	PROPN
ajfti-3940	236	9	,	,	PUNCT
ajfti-3940	236	10	m.	m.	PROPN
ajfti-3940	236	11	e.	e.	PROPN
ajfti-3940	236	12	(	(	PUNCT
ajfti-3940	236	13	2022	2022	NUM
ajfti-3940	236	14	)	)	PUNCT
ajfti-3940	236	15	.	.	PUNCT
ajfti-3940	237	1	advertising	advertising	NOUN
ajfti-3940	237	2	and	and	CCONJ
ajfti-3940	237	3	its	its	PRON
ajfti-3940	237	4	influence	influence	NOUN
ajfti-3940	237	5	on	on	ADP
ajfti-3940	237	6	sales	sale	NOUN
ajfti-3940	237	7	,	,	PUNCT
ajfti-3940	237	8	pa	pa	PROPN
ajfti-3940	237	9	ge	ge	PROPN
ajfti-3940	237	10	40	40	NUM
ajfti-3940	237	11	https://journals.e-palli.com/home/index.php/ajfti	https://journals.e-palli.com/home/index.php/ajfti	NOUN
ajfti-3940	237	12	am	be	AUX
ajfti-3940	237	13	.	.	PUNCT
ajfti-3940	238	1	j.	j.	PROPN
ajfti-3940	238	2	financ	financ	PROPN
ajfti-3940	238	3	.	.	PUNCT
ajfti-3940	239	1	technol	technol	PROPN
ajfti-3940	239	2	.	.	PUNCT
ajfti-3940	239	3	innov	innov	PROPN
ajfti-3940	239	4	.	.	PUNCT
ajfti-3940	240	1	3(1	3(1	NUM
ajfti-3940	240	2	)	)	PUNCT
ajfti-3940	240	3	32	32	NUM
ajfti-3940	240	4	-	-	SYM
ajfti-3940	240	5	40	40	NUM
ajfti-3940	240	6	,	,	PUNCT
ajfti-3940	240	7	2025	2025	NUM
ajfti-3940	240	8	in	in	ADP
ajfti-3940	240	9	the	the	DET
ajfti-3940	240	10	company	company	NOUN
ajfti-3940	240	11	arq	arq	VERB
ajfti-3940	240	12	perú	perú	PROPN
ajfti-3940	240	13	sac	sac	NOUN
ajfti-3940	240	14	,	,	PUNCT
ajfti-3940	240	15	lima	lima	NOUN
ajfti-3940	240	16	2022	2022	NUM
ajfti-3940	240	17	.	.	PUNCT
ajfti-3940	240	18	obtained	obtain	VERB
ajfti-3940	240	19	from	from	ADP
ajfti-3940	240	20	https://repositorio.ucv.edu.pe/bitstream/	https://repositorio.ucv.edu.pe/bitstream/	NUM
ajfti-3940	240	21	handle/20.500.12692/100413	handle/20.500.12692/100413	PROPN
ajfti-3940	240	22	/	/	SYM
ajfti-3940	240	23	janampa_cme	janampa_cme	PROPN
ajfti-3940	240	24	-	-	PUNCT
ajfti-3940	240	25	sd	sd	NOUN
ajfti-3940	240	26	.	.	PUNCT
ajfti-3940	241	1	pdf?sequence=4	pdf?sequence=4	PROPN
ajfti-3940	241	2	cuesta	cuesta	PROPN
ajfti-3940	241	3	,	,	PUNCT
ajfti-3940	241	4	m.	m.	PROPN
ajfti-3940	241	5	d.	d.	PROPN
ajfti-3940	241	6	,	,	PUNCT
ajfti-3940	241	7	&	&	CCONJ
ajfti-3940	241	8	garcía	garcía	ADJ
ajfti-3940	241	9	,	,	PUNCT
ajfti-3940	241	10	s.	s.	PROPN
ajfti-3940	241	11	á	á	PROPN
ajfti-3940	241	12	.	.	PUNCT
ajfti-3940	241	13	(	(	PUNCT
ajfti-3940	241	14	2023	2023	NUM
ajfti-3940	241	15	)	)	PUNCT
ajfti-3940	241	16	.	.	PUNCT
ajfti-3940	242	1	fundamentals	fundamental	NOUN
ajfti-3940	242	2	of	of	ADP
ajfti-3940	242	3	digital	digital	ADJ
ajfti-3940	242	4	advertising	advertising	NOUN
ajfti-3940	242	5	.	.	PUNCT
ajfti-3940	243	1	interactive	interactive	ADJ
ajfti-3940	243	2	advertising	advertising	NOUN
ajfti-3940	243	3	,	,	PUNCT
ajfti-3940	243	4	05	05	NUM
ajfti-3940	243	5	-	-	SYM
ajfti-3940	243	6	23	23	NUM
ajfti-3940	243	7	.	.	PUNCT
ajfti-3940	244	1	retrieved	retrieve	VERB
ajfti-3940	244	2	from	from	ADP
ajfti-3940	244	3	https://burjcdigital.urjc.es/bitstream/	https://burjcdigital.urjc.es/bitstream/	DET
ajfti-3940	244	4	handle/10115/20220	handle/10115/20220	ADJ
ajfti-3940	244	5	/	/	SYM
ajfti-3940	244	6	pi_ud1_fundamentos	pi_ud1_fundamentos	NOUN
ajfti-3940	244	7	.	.	PUNCT
ajfti-3940	245	1	pdf?sequence=1&isallowed	pdf?sequence=1&isallowed	PROPN
ajfti-3940	245	2	=	=	PROPN
ajfti-3940	245	3	y	y	PROPN
ajfti-3940	245	4	freire	freire	NOUN
ajfti-3940	245	5	,	,	PUNCT
ajfti-3940	245	6	j.	j.	PROPN
ajfti-3940	245	7	a.	a.	PROPN
ajfti-3940	245	8	(	(	PUNCT
ajfti-3940	245	9	2014	2014	NUM
ajfti-3940	245	10	)	)	PUNCT
ajfti-3940	245	11	.	.	PUNCT
ajfti-3940	246	1	advertising	advertising	NOUN
ajfti-3940	246	2	strategies	strategy	NOUN
ajfti-3940	246	3	and	and	CCONJ
ajfti-3940	246	4	their	their	PRON
ajfti-3940	246	5	impact	impact	NOUN
ajfti-3940	246	6	on	on	ADP
ajfti-3940	246	7	sales	sale	NOUN
ajfti-3940	246	8	of	of	ADP
ajfti-3940	246	9	the	the	DET
ajfti-3940	246	10	repremarva	repremarva	NOUN
ajfti-3940	246	11	company	company	NOUN
ajfti-3940	246	12	in	in	ADP
ajfti-3940	246	13	the	the	DET
ajfti-3940	246	14	city	city	NOUN
ajfti-3940	246	15	of	of	ADP
ajfti-3940	246	16	ambato	ambato	PROPN
ajfti-3940	246	17	,	,	PUNCT
ajfti-3940	246	18	during	during	ADP
ajfti-3940	246	19	the	the	DET
ajfti-3940	246	20	year	year	NOUN
ajfti-3940	246	21	2012	2012	NUM
ajfti-3940	246	22	.	.	PUNCT
ajfti-3940	246	23	obtained	obtain	VERB
ajfti-3940	246	24	from	from	ADP
ajfti-3940	246	25	https://repositorio	https://repositorio	PROPN
ajfti-3940	246	26	.	.	PUNCT
ajfti-3940	247	1	uta.edu.ec/bitstream/123456789/7585/1/141%20	uta.edu.ec/bitstream/123456789/7585/1/141%20	PROPN
ajfti-3940	247	2	mkt.pdf	mkt.pdf	PROPN
ajfti-3940	247	3	garavito	garavito	PROPN
ajfti-3940	247	4	,	,	PUNCT
ajfti-3940	247	5	j.	j.	PROPN
ajfti-3940	247	6	v.	v.	PROPN
ajfti-3940	247	7	,	,	PUNCT
ajfti-3940	247	8	franco	franco	PROPN
ajfti-3940	247	9	,	,	PUNCT
ajfti-3940	247	10	p.	p.	NOUN
ajfti-3940	247	11	á	á	X
ajfti-3940	247	12	.	.	PROPN
ajfti-3940	247	13	,	,	PUNCT
ajfti-3940	247	14	&	&	CCONJ
ajfti-3940	247	15	rodríguez	rodríguez	PROPN
ajfti-3940	247	16	,	,	PUNCT
ajfti-3940	247	17	m.	m.	NOUN
ajfti-3940	247	18	s.	s.	PROPN
ajfti-3940	247	19	(	(	PUNCT
ajfti-3940	247	20	2021	2021	NUM
ajfti-3940	247	21	)	)	PUNCT
ajfti-3940	247	22	.	.	PUNCT
ajfti-3940	248	1	the	the	DET
ajfti-3940	248	2	return	return	NOUN
ajfti-3940	248	3	on	on	ADP
ajfti-3940	248	4	investment	investment	NOUN
ajfti-3940	248	5	in	in	ADP
ajfti-3940	248	6	social	social	ADJ
ajfti-3940	248	7	media	medium	NOUN
ajfti-3940	248	8	(	(	PUNCT
ajfti-3940	248	9	social	social	ADJ
ajfti-3940	248	10	media	medium	NOUN
ajfti-3940	248	11	roi	roi	NOUN
ajfti-3940	248	12	)	)	PUNCT
ajfti-3940	248	13	.	.	PUNCT
ajfti-3940	249	1	a	a	DET
ajfti-3940	249	2	literature	literature	PROPN
ajfti-3940	249	3	review	review	NOUN
ajfti-3940	249	4	.	.	PUNCT
ajfti-3940	250	1	journal	journal	NOUN
ajfti-3940	250	2	of	of	ADP
ajfti-3940	250	3	the	the	DET
ajfti-3940	250	4	faculty	faculty	NOUN
ajfti-3940	250	5	of	of	ADP
ajfti-3940	250	6	economic	economic	ADJ
ajfti-3940	250	7	and	and	CCONJ
ajfti-3940	250	8	administrative	administrative	ADJ
ajfti-3940	250	9	sciences	science	NOUN
ajfti-3940	250	10	,	,	PUNCT
ajfti-3940	250	11	22(2	22(2	NUM
ajfti-3940	250	12	)	)	PUNCT
ajfti-3940	250	13	,	,	PUNCT
ajfti-3940	250	14	13	13	NUM
ajfti-3940	250	15	-18	-18	NUM
ajfti-3940	250	16	.	.	PUNCT
ajfti-3940	251	1	retrieved	retrieve	VERB
ajfti-3940	251	2	from	from	ADP
ajfti-3940	251	3	http://www.scielo.org.co/pdf/tend/	http://www.scielo.org.co/pdf/tend/	PROPN
ajfti-3940	251	4	v22n2/2539	v22n2/2539	PROPN
ajfti-3940	251	5	-	-	PUNCT
ajfti-3940	251	6	0554	0554	NUM
ajfti-3940	251	7	-	-	PUNCT
ajfti-3940	251	8	tend-22	tend-22	ADJ
ajfti-3940	251	9	-	-	ADJ
ajfti-3940	251	10	02	02	NUM
ajfti-3940	251	11	-	-	PUNCT
ajfti-3940	251	12	331.pdf	331.pdf	NUM
ajfti-3940	251	13	herrera	herrera	NOUN
ajfti-3940	251	14	,	,	PUNCT
ajfti-3940	251	15	j.	j.	PROPN
ajfti-3940	251	16	s.	s.	PROPN
ajfti-3940	251	17	,	,	PUNCT
ajfti-3940	251	18	blanco	blanco	PROPN
ajfti-3940	251	19	,	,	PUNCT
ajfti-3940	251	20	t.	t.	PROPN
ajfti-3940	251	21	p.	p.	PROPN
ajfti-3940	251	22	,	,	PUNCT
ajfti-3940	251	23	iturriagagoitia	iturriagagoitia	PROPN
ajfti-3940	251	24	,	,	PUNCT
ajfti-3940	251	25	m.	m.	NOUN
ajfti-3940	251	26	a.	a.	PROPN
ajfti-3940	251	27	,	,	PUNCT
ajfti-3940	251	28	&	&	CCONJ
ajfti-3940	251	29	barrie	barrie	PROPN
ajfti-3940	251	30	,	,	PUNCT
ajfti-3940	251	31	c.	c.	PROPN
ajfti-3940	251	32	a.	a.	PROPN
ajfti-3940	251	33	(	(	PUNCT
ajfti-3940	251	34	2011	2011	NUM
ajfti-3940	251	35	)	)	PUNCT
ajfti-3940	251	36	.	.	PUNCT
ajfti-3940	252	1	estimation	estimation	NOUN
ajfti-3940	252	2	of	of	ADP
ajfti-3940	252	3	the	the	DET
ajfti-3940	252	4	effects	effect	NOUN
ajfti-3940	252	5	of	of	ADP
ajfti-3940	252	6	advertising	advertising	NOUN
ajfti-3940	252	7	on	on	ADP
ajfti-3940	252	8	sales	sale	NOUN
ajfti-3940	252	9	.	.	PUNCT
ajfti-3940	253	1	empirical	empirical	ADJ
ajfti-3940	253	2	analysis	analysis	NOUN
ajfti-3940	253	3	in	in	ADP
ajfti-3940	253	4	spain	spain	PROPN
ajfti-3940	253	5	and	and	CCONJ
ajfti-3940	253	6	germany	germany	PROPN
ajfti-3940	253	7	,	,	PUNCT
ajfti-3940	253	8	07	07	NUM
ajfti-3940	253	9	-	-	SYM
ajfti-3940	253	10	21	21	NUM
ajfti-3940	253	11	.	.	PUNCT
ajfti-3940	253	12	retrieved	retrieve	VERB
ajfti-3940	253	13	from	from	ADP
ajfti-3940	253	14	https://dialnet.unirioja.es/descarga/	https://dialnet.unirioja.es/descarga/	NOUN
ajfti-3940	253	15	articulo/3432169.pdf	articulo/3432169.pdf	PROPN
ajfti-3940	253	16	jiménez	jiménez	PROPN
ajfti-3940	253	17	,	,	PUNCT
ajfti-3940	253	18	m.	m.	NOUN
ajfti-3940	253	19	á	á	PROPN
ajfti-3940	253	20	.	.	PUNCT
ajfti-3940	254	1	(	(	PUNCT
ajfti-3940	254	2	2018	2018	NUM
ajfti-3940	254	3	)	)	PUNCT
ajfti-3940	254	4	.	.	PUNCT
ajfti-3940	255	1	measuring	measure	VERB
ajfti-3940	255	2	return	return	NOUN
ajfti-3940	255	3	on	on	ADP
ajfti-3940	255	4	investment	investment	NOUN
ajfti-3940	255	5	(	(	PUNCT
ajfti-3940	255	6	roi	roi	NOUN
ajfti-3940	255	7	)	)	PUNCT
ajfti-3940	255	8	in	in	ADP
ajfti-3940	255	9	social	social	ADJ
ajfti-3940	255	10	networks	network	NOUN
ajfti-3940	255	11	.	.	PUNCT
ajfti-3940	256	1	espacios	espacios	PROPN
ajfti-3940	256	2	magazine	magazine	PROPN
ajfti-3940	256	3	,	,	PUNCT
ajfti-3940	256	4	03	03	NUM
ajfti-3940	256	5	-	-	SYM
ajfti-3940	256	6	13	13	NUM
ajfti-3940	256	7	.	.	PUNCT
ajfti-3940	256	8	obtained	obtain	VERB
ajfti-3940	256	9	from	from	ADP
ajfti-3940	256	10	https://www.revistaespacios.com/	https://www.revistaespacios.com/	NOUN
ajfti-3940	256	11	a18v39n33	a18v39n33	PROPN
ajfti-3940	256	12	/	/	SYM
ajfti-3940	256	13	a18v39n33p02.pdf	a18v39n33p02.pdf	PROPN
ajfti-3940	256	14	johnston	johnston	PROPN
ajfti-3940	256	15	,	,	PUNCT
ajfti-3940	256	16	m.	m.	PROPN
ajfti-3940	256	17	w.	w.	PROPN
ajfti-3940	256	18	,	,	PUNCT
ajfti-3940	256	19	&	&	CCONJ
ajfti-3940	256	20	marshall	marshall	PROPN
ajfti-3940	256	21	,	,	PUNCT
ajfti-3940	256	22	g.	g.	PROPN
ajfti-3940	256	23	w.	w.	PROPN
ajfti-3940	256	24	(	(	PUNCT
ajfti-3940	256	25	2009	2009	NUM
ajfti-3940	256	26	)	)	PUNCT
ajfti-3940	256	27	.	.	PUNCT
ajfti-3940	257	1	sales	sale	NOUN
ajfti-3940	257	2	management	management	NOUN
ajfti-3940	257	3	.	.	PUNCT
ajfti-3940	258	1	in	in	ADP
ajfti-3940	258	2	m.w	m.w	PROPN
ajfti-3940	258	3	.	.	PROPN
ajfti-3940	258	4	johnston	johnston	PROPN
ajfti-3940	258	5	,	,	PUNCT
ajfti-3940	258	6	g.w	g.w	PROPN
ajfti-3940	258	7	.	.	PROPN
ajfti-3940	258	8	marshall	marshall	PROPN
ajfti-3940	258	9	,	,	PUNCT
ajfti-3940	258	10	r.	r.	PROPN
ajfti-3940	258	11	m.	m.	PROPN
ajfti-3940	258	12	fandiño	fandiño	PROPN
ajfti-3940	258	13	,	,	PUNCT
ajfti-3940	258	14	&	&	CCONJ
ajfti-3940	258	15	e.	e.	PROPN
ajfti-3940	258	16	c.	c.	PROPN
ajfti-3940	258	17	gutiérrez	gutiérrez	PROPN
ajfti-3940	258	18	(	(	PUNCT
ajfti-3940	258	19	eds	eds	PROPN
ajfti-3940	258	20	.	.	PUNCT
ajfti-3940	258	21	)	)	PUNCT
ajfti-3940	258	22	,	,	PUNCT
ajfti-3940	258	23	sales	sale	NOUN
ajfti-3940	258	24	management	management	NOUN
ajfti-3940	258	25	(	(	PUNCT
ajfti-3940	258	26	pp	pp	ADJ
ajfti-3940	258	27	.	.	PUNCT
ajfti-3940	259	1	51	51	NUM
ajfti-3940	259	2	-	-	SYM
ajfti-3940	259	3	519	519	NUM
ajfti-3940	259	4	)	)	PUNCT
ajfti-3940	259	5	.	.	PUNCT
ajfti-3940	260	1	mexico	mexico	PROPN
ajfti-3940	260	2	city	city	PROPN
ajfti-3940	260	3	:	:	PUNCT
ajfti-3940	260	4	the	the	DET
ajfti-3940	260	5	mcgrawhill	mcgrawhill	ADJ
ajfti-3940	260	6	companies	company	NOUN
ajfti-3940	260	7	.	.	PUNCT
ajfti-3940	261	1	retrieved	retrieve	VERB
ajfti-3940	261	2	from	from	ADP
ajfti-3940	261	3	https://utecno	https://utecno	NOUN
ajfti-3940	261	4	.	.	PUNCT
ajfti-3940	262	1	wordpress.com/wp-content/uploads/2013/06/	wordpress.com/wp-content/uploads/2013/06/	ADJ
ajfti-3940	262	2	sales-management.pdf	sales-management.pdf	PROPN
ajfti-3940	262	3	lemoine	lemoine	PROPN
ajfti-3940	262	4	-	-	PUNCT
ajfti-3940	262	5	quintero	quintero	PROPN
ajfti-3940	262	6	,	,	PUNCT
ajfti-3940	262	7	montesdeoca	montesdeoca	NOUN
ajfti-3940	262	8	-	-	PUNCT
ajfti-3940	262	9	calderón	calderón	NOUN
ajfti-3940	262	10	,	,	PUNCT
ajfti-3940	262	11	&	&	CCONJ
ajfti-3940	262	12	hernández	hernández	PROPN
ajfti-3940	262	13	-	-	PUNCT
ajfti-3940	262	14	rodríguez	rodríguez	NOUN
ajfti-3940	262	15	.	.	PUNCT
ajfti-3940	263	1	(	(	PUNCT
ajfti-3940	263	2	2023	2023	NUM
ajfti-3940	263	3	)	)	PUNCT
ajfti-3940	263	4	.	.	PUNCT
ajfti-3940	264	1	business	business	NOUN
ajfti-3940	264	2	plan	plan	NOUN
ajfti-3940	264	3	and	and	CCONJ
ajfti-3940	264	4	entrepreneurship	entrepreneurship	NOUN
ajfti-3940	264	5	:	:	PUNCT
ajfti-3940	264	6	contribution	contribution	NOUN
ajfti-3940	264	7	to	to	ADP
ajfti-3940	264	8	commercial	commercial	ADJ
ajfti-3940	264	9	strengthening	strengthening	NOUN
ajfti-3940	264	10	in	in	ADP
ajfti-3940	264	11	the	the	DET
ajfti-3940	264	12	sucre	sucre	NOUN
ajfti-3940	264	13	-	-	PUNCT
ajfti-3940	264	14	san	san	PROPN
ajfti-3940	264	15	vicente	vicente	PROPN
ajfti-3940	264	16	destination	destination	NOUN
ajfti-3940	264	17	.	.	PUNCT
ajfti-3940	265	1	manage	manage	VERB
ajfti-3940	265	2	:	:	PUNCT
ajfti-3940	265	3	journal	journal	NOUN
ajfti-3940	265	4	of	of	ADP
ajfti-3940	265	5	business	business	NOUN
ajfti-3940	265	6	and	and	CCONJ
ajfti-3940	265	7	government	government	NOUN
ajfti-3940	265	8	,	,	PUNCT
ajfti-3940	265	9	3(3	3(3	NUM
ajfti-3940	265	10	)	)	PUNCT
ajfti-3940	265	11	,	,	PUNCT
ajfti-3940	265	12	56	56	NUM
ajfti-3940	265	13	-	-	SYM
ajfti-3940	265	14	67	67	NUM
ajfti-3940	265	15	.	.	PUNCT
ajfti-3940	266	1	https://doi.org/10.35622/j.rg.2023.03.005	https://doi.org/10.35622/j.rg.2023.03.005	PROPN
ajfti-3940	266	2	león	león	PROPN
ajfti-3940	266	3	,	,	PUNCT
ajfti-3940	266	4	d.	d.	PROPN
ajfti-3940	266	5	m.	m.	PROPN
ajfti-3940	266	6	,	,	PUNCT
ajfti-3940	266	7	&	&	CCONJ
ajfti-3940	266	8	vivanco	vivanco	PROPN
ajfti-3940	266	9	,	,	PUNCT
ajfti-3940	266	10	k.	k.	PROPN
ajfti-3940	266	11	s.	s.	PROPN
ajfti-3940	266	12	(	(	PUNCT
ajfti-3940	266	13	2022	2022	NUM
ajfti-3940	266	14	)	)	PUNCT
ajfti-3940	266	15	.	.	PUNCT
ajfti-3940	267	1	digital	digital	ADJ
ajfti-3940	267	2	marketing	marketing	NOUN
ajfti-3940	267	3	for	for	ADP
ajfti-3940	267	4	increasing	increase	VERB
ajfti-3940	267	5	sales	sale	NOUN
ajfti-3940	267	6	,	,	PUNCT
ajfti-3940	267	7	distrilopez	distrilopez	PROPN
ajfti-3940	267	8	sa	sa	NOUN
ajfti-3940	267	9	company	company	PROPN
ajfti-3940	267	10	,	,	PUNCT
ajfti-3940	267	11	guayaquil	guayaquil	PROPN
ajfti-3940	267	12	city	city	PROPN
ajfti-3940	267	13	.	.	PUNCT
ajfti-3940	268	1	in	in	ADP
ajfti-3940	268	2	d.	d.	PROPN
ajfti-3940	268	3	m.	m.	PROPN
ajfti-3940	268	4	león	león	PROPN
ajfti-3940	268	5	,	,	PUNCT
ajfti-3940	268	6	&	&	CCONJ
ajfti-3940	268	7	k.	k.	PROPN
ajfti-3940	268	8	s.	s.	PROPN
ajfti-3940	268	9	vivanco	vivanco	PROPN
ajfti-3940	268	10	(	(	PUNCT
ajfti-3940	268	11	eds	eds	PROPN
ajfti-3940	268	12	.	.	PUNCT
ajfti-3940	268	13	)	)	PUNCT
ajfti-3940	268	14	.	.	PUNCT
ajfti-3940	269	1	retrieved	retrieve	VERB
ajfti-3940	269	2	from	from	ADP
ajfti-3940	269	3	http://repositorio.ulvr.edu.ec/	http://repositorio.ulvr.edu.ec/	PROPN
ajfti-3940	269	4	bitstream/44000/5778/1	bitstream/44000/5778/1	PROPN
ajfti-3940	269	5	/	/	SYM
ajfti-3940	269	6	t	t	PROPN
ajfti-3940	269	7	-	-	PUNCT
ajfti-3940	269	8	ulvr-4722.pdf	ulvr-4722.pdf	PROPN
ajfti-3940	269	9	lopera	lopera	NOUN
ajfti-3940	269	10	,	,	PUNCT
ajfti-3940	269	11	j.	j.	PROPN
ajfti-3940	269	12	d.	d.	PROPN
ajfti-3940	269	13	,	,	PUNCT
ajfti-3940	269	14	ramírez	ramírez	NOUN
ajfti-3940	269	15	,	,	PUNCT
ajfti-3940	269	16	c.	c.	PROPN
ajfti-3940	269	17	a.	a.	PROPN
ajfti-3940	269	18	,	,	PUNCT
ajfti-3940	269	19	zuluaga	zuluaga	NOUN
ajfti-3940	269	20	,	,	PUNCT
ajfti-3940	269	21	m.	m.	NOUN
ajfti-3940	269	22	u.	u.	PROPN
ajfti-3940	269	23	,	,	PUNCT
ajfti-3940	269	24	&	&	CCONJ
ajfti-3940	269	25	ortiz	ortiz	PROPN
ajfti-3940	269	26	,	,	PUNCT
ajfti-3940	269	27	j.	j.	PROPN
ajfti-3940	269	28	(	(	PUNCT
ajfti-3940	269	29	2010	2010	NUM
ajfti-3940	269	30	)	)	PUNCT
ajfti-3940	269	31	.	.	PUNCT
ajfti-3940	270	1	the	the	DET
ajfti-3940	270	2	analytical	analytical	ADJ
ajfti-3940	270	3	method	method	NOUN
ajfti-3940	270	4	.	.	PUNCT
ajfti-3940	271	1	center	center	NOUN
ajfti-3940	271	2	for	for	ADP
ajfti-3940	271	3	social	social	ADJ
ajfti-3940	271	4	and	and	CCONJ
ajfti-3940	271	5	human	human	ADJ
ajfti-3940	271	6	research	research	NOUN
ajfti-3940	271	7	(	(	PUNCT
ajfti-3940	271	8	cish	cish	PROPN
ajfti-3940	271	9	)	)	PUNCT
ajfti-3940	271	10	,	,	PUNCT
ajfti-3940	271	11	university	university	NOUN
ajfti-3940	271	12	of	of	ADP
ajfti-3940	271	13	antioquia	antioquia	NOUN
ajfti-3940	271	14	.	.	PUNCT
ajfti-3940	272	1	retrieved	retrieve	VERB
ajfti-3940	272	2	from	from	ADP
ajfti-3940	272	3	http://pepsic.bvsalud.org/pdf/rpsua/v2n2/v2n2a8	http://pepsic.bvsalud.org/pdf/rpsua/v2n2/v2n2a8	PROPN
ajfti-3940	272	4	.	.	PUNCT
ajfti-3940	273	1	pdf	pdf	NOUN
ajfti-3940	273	2	lopez	lopez	NOUN
ajfti-3940	273	3	,	,	PUNCT
ajfti-3940	273	4	g.	g.	PROPN
ajfti-3940	273	5	r.	r.	PROPN
ajfti-3940	273	6	(	(	PUNCT
ajfti-3940	273	7	2022	2022	NUM
ajfti-3940	273	8	)	)	PUNCT
ajfti-3940	273	9	.	.	PUNCT
ajfti-3940	274	1	how	how	SCONJ
ajfti-3940	274	2	do	do	AUX
ajfti-3940	274	3	companies	company	NOUN
ajfti-3940	274	4	’	'	PUNCT
ajfti-3940	274	5	sales	sale	NOUN
ajfti-3940	274	6	increase	increase	VERB
ajfti-3940	274	7	with	with	ADP
ajfti-3940	274	8	the	the	DET
ajfti-3940	274	9	help	help	NOUN
ajfti-3940	274	10	of	of	ADP
ajfti-3940	274	11	digital	digital	ADJ
ajfti-3940	274	12	marketing	marketing	NOUN
ajfti-3940	274	13	,	,	PUNCT
ajfti-3940	274	14	advertising	advertising	NOUN
ajfti-3940	274	15	,	,	PUNCT
ajfti-3940	274	16	and	and	CCONJ
ajfti-3940	274	17	social	social	ADJ
ajfti-3940	274	18	media	medium	NOUN
ajfti-3940	274	19	?	?	PUNCT
ajfti-3940	274	20	.	.	PUNCT
ajfti-3940	275	1	retrieved	retrieve	VERB
ajfti-3940	275	2	from	from	ADP
ajfti-3940	275	3	https://www.researchgate	https://www.researchgate	PROPN
ajfti-3940	275	4	.	.	PUNCT
ajfti-3940	276	1	net	net	NOUN
ajfti-3940	276	2	/	/	SYM
ajfti-3940	276	3	publication/366053028_como_aumentan	publication/366053028_como_aumentan	NOUN
ajfti-3940	276	4	_	_	PRON
ajfti-3940	277	1	las_ventas_de_las_empresas_con_la_ayuda_del	las_ventas_de_las_empresas_con_la_ayuda_del	NOUN
ajfti-3940	277	2	_	_	PRON
ajfti-3940	277	3	marketing_digital_la_publicidad_y_las_redes	marketing_digital_la_publicidad_y_las_rede	NOUN
ajfti-3940	277	4	_	_	PROPN
ajfti-3940	277	5	sociales	sociales	PROPN
ajfti-3940	277	6	nieto	nieto	PROPN
ajfti-3940	277	7	,	,	PUNCT
ajfti-3940	277	8	b.	b.	PROPN
ajfti-3940	277	9	g.	g.	PROPN
ajfti-3940	277	10	(	(	PUNCT
ajfti-3940	277	11	2016	2016	NUM
ajfti-3940	277	12	)	)	PUNCT
ajfti-3940	277	13	.	.	PUNCT
ajfti-3940	278	1	analysis	analysis	NOUN
ajfti-3940	278	2	of	of	ADP
ajfti-3940	278	3	digital	digital	ADJ
ajfti-3940	278	4	advertising	advertising	NOUN
ajfti-3940	278	5	on	on	ADP
ajfti-3940	278	6	the	the	DET
ajfti-3940	278	7	most	most	ADV
ajfti-3940	278	8	popular	popular	ADJ
ajfti-3940	278	9	spanish	spanish	ADJ
ajfti-3940	278	10	websites	website	NOUN
ajfti-3940	278	11	.	.	PUNCT
ajfti-3940	279	1	reason	reason	NOUN
ajfti-3940	279	2	and	and	CCONJ
ajfti-3940	279	3	word	word	NOUN
ajfti-3940	279	4	,	,	PUNCT
ajfti-3940	279	5	20(93	20(93	PROPN
ajfti-3940	279	6	)	)	PUNCT
ajfti-3940	279	7	,	,	PUNCT
ajfti-3940	279	8	07	07	NUM
ajfti-3940	279	9	-	-	SYM
ajfti-3940	279	10	24	24	NUM
ajfti-3940	279	11	.	.	PUNCT
ajfti-3940	279	12	retrieved	retrieve	VERB
ajfti-3940	279	13	from	from	ADP
ajfti-3940	279	14	https://www.redalyc	https://www.redalyc	PROPN
ajfti-3940	279	15	.	.	PUNCT
ajfti-3940	280	1	org	org	ADJ
ajfti-3940	280	2	/	/	SYM
ajfti-3940	280	3	pdf/1995/199545660024.pdf	pdf/1995/199545660024.pdf	NOUN
ajfti-3940	280	4	orrego	orrego	NOUN
ajfti-3940	280	5	,	,	PUNCT
ajfti-3940	280	6	f.	f.	PROPN
ajfti-3940	280	7	v.	v.	PROPN
ajfti-3940	280	8	(	(	PUNCT
ajfti-3940	280	9	1987	1987	NUM
ajfti-3940	280	10	)	)	PUNCT
ajfti-3940	280	11	.	.	PUNCT
ajfti-3940	281	1	sales	sale	NOUN
ajfti-3940	281	2	within	within	ADP
ajfti-3940	281	3	the	the	DET
ajfti-3940	281	4	marketing	marketing	NOUN
ajfti-3940	281	5	context	context	NOUN
ajfti-3940	281	6	.	.	PUNCT
ajfti-3940	282	1	administration	administration	NOUN
ajfti-3940	282	2	notebook	notebook	NOUN
ajfti-3940	282	3	,	,	PUNCT
ajfti-3940	282	4	9(13	9(13	NUM
ajfti-3940	282	5	)	)	PUNCT
ajfti-3940	282	6	.	.	PUNCT
ajfti-3940	283	1	obtained	obtain	VERB
ajfti-3940	283	2	from	from	ADP
ajfti-3940	283	3	https://dialnet.unirioja.es/descarga/	https://dialnet.unirioja.es/descarga/	NOUN
ajfti-3940	283	4	articulo/5006668.pdf	articulo/5006668.pdf	PROPN
ajfti-3940	283	5	pacheco	pacheco	PROPN
ajfti-3940	283	6	,	,	PUNCT
ajfti-3940	283	7	l.	l.	PROPN
ajfti-3940	283	8	m.	m.	PROPN
ajfti-3940	283	9	(	(	PUNCT
ajfti-3940	283	10	2017	2017	NUM
ajfti-3940	283	11	)	)	PUNCT
ajfti-3940	283	12	.	.	PUNCT
ajfti-3940	284	1	digital	digital	ADJ
ajfti-3940	284	2	advertising	advertising	NOUN
ajfti-3940	284	3	and	and	CCONJ
ajfti-3940	284	4	social	social	ADJ
ajfti-3940	284	5	networks	network	NOUN
ajfti-3940	284	6	aimed	aim	VERB
ajfti-3940	284	7	at	at	ADP
ajfti-3940	284	8	young	young	ADJ
ajfti-3940	284	9	people	people	NOUN
ajfti-3940	284	10	in	in	ADP
ajfti-3940	284	11	the	the	DET
ajfti-3940	284	12	city	city	NOUN
ajfti-3940	284	13	of	of	ADP
ajfti-3940	284	14	sucre	sucre	NOUN
ajfti-3940	284	15	.	.	PUNCT
ajfti-3940	285	1	investigación	investigación	PROPN
ajfti-3940	285	2	y	y	PROPN
ajfti-3940	285	3	negocios	negocios	PROPN
ajfti-3940	285	4	10(15	10(15	PROPN
ajfti-3940	285	5	)	)	PUNCT
ajfti-3940	285	6	,	,	PUNCT
ajfti-3940	285	7	11	11	NUM
ajfti-3940	285	8	-	-	SYM
ajfti-3940	285	9	13	13	NUM
ajfti-3940	285	10	.	.	PUNCT
ajfti-3940	286	1	http://	http://	PROPN
ajfti-3940	286	2	www.sc	www.sc	PROPN
ajfti-3940	286	3	i	i	PRON
ajfti-3940	286	4	e	e	NOUN
ajfti-3940	286	5	lo	lo	NOUN
ajfti-3940	286	6	.o	.o	PUNCT
ajfti-3940	287	1	rg	rg	PROPN
ajfti-3940	287	2	.bo	.bo	PROPN
ajfti-3940	287	3	/	/	SYM
ajfti-3940	287	4	sc	sc	PROPN
ajfti-3940	288	1	i	i	NOUN
ajfti-3940	288	2	e	e	PROPN
ajfti-3940	288	3	lo	lo	PROPN
ajfti-3940	288	4	.php?sc	.php?sc	NOUN
ajfti-3940	289	1	r	r	NOUN
ajfti-3940	289	2	ip	ip	NOUN
ajfti-3940	289	3	t	t	PROPN
ajfti-3940	289	4	=	=	SYM
ajfti-3940	289	5	sc	sc	PROPN
ajfti-3940	290	1	i	i	NOUN
ajfti-3940	290	2	_	_	NOUN
ajfti-3940	290	3	arttext&pid	arttext&pid	NUM
ajfti-3940	290	4	=	=	SYM
ajfti-3940	290	5	s2521	s2521	NOUN
ajfti-3940	290	6	-	-	PUNCT
ajfti-3940	290	7	27372017000100006	27372017000100006	NUM
ajfti-3940	290	8	palma	palma	NOUN
ajfti-3940	290	9	,	,	PUNCT
ajfti-3940	290	10	c.	c.	PROPN
ajfti-3940	290	11	m.	m.	NOUN
ajfti-3940	290	12	,	,	PUNCT
ajfti-3940	290	13	jiménez	jiménez	PROPN
ajfti-3940	290	14	,	,	PUNCT
ajfti-3940	290	15	m.	m.	NOUN
ajfti-3940	290	16	m.	m.	NOUN
ajfti-3940	290	17	,	,	PUNCT
ajfti-3940	290	18	&	&	CCONJ
ajfti-3940	290	19	miranda	miranda	PROPN
ajfti-3940	290	20	,	,	PUNCT
ajfti-3940	290	21	d.	d.	PROPN
ajfti-3940	290	22	i.	i.	PROPN
ajfti-3940	290	23	(	(	PUNCT
ajfti-3940	290	24	2023	2023	NUM
ajfti-3940	290	25	)	)	PUNCT
ajfti-3940	290	26	.	.	PUNCT
ajfti-3940	291	1	the	the	DET
ajfti-3940	291	2	influence	influence	NOUN
ajfti-3940	291	3	of	of	ADP
ajfti-3940	291	4	online	online	ADJ
ajfti-3940	291	5	advertising	advertising	NOUN
ajfti-3940	291	6	on	on	ADP
ajfti-3940	291	7	consumer	consumer	NOUN
ajfti-3940	291	8	behavior	behavior	NOUN
ajfti-3940	291	9	:	:	PUNCT
ajfti-3940	291	10	strategies	strategy	NOUN
ajfti-3940	291	11	,	,	PUNCT
ajfti-3940	291	12	effectiveness	effectiveness	NOUN
ajfti-3940	291	13	and	and	CCONJ
ajfti-3940	291	14	current	current	ADJ
ajfti-3940	291	15	trends	trend	NOUN
ajfti-3940	291	16	,	,	PUNCT
ajfti-3940	291	17	south	south	PROPN
ajfti-3940	291	18	florida	florida	PROPN
ajfti-3940	291	19	journal	journal	PROPN
ajfti-3940	291	20	of	of	ADP
ajfti-3940	291	21	development	development	NOUN
ajfti-3940	291	22	,	,	PUNCT
ajfti-3940	291	23	4(8	4(8	NUM
ajfti-3940	291	24	)	)	PUNCT
ajfti-3940	291	25	,	,	PUNCT
ajfti-3940	291	26	2996–3011	2996–3011	NUM
ajfti-3940	291	27	.	.	PUNCT
ajfti-3940	291	28	doi:10.46932	doi:10.46932	PROPN
ajfti-3940	291	29	/	/	SYM
ajfti-3940	291	30	sfjdv4n8	sfjdv4n8	NOUN
ajfti-3940	291	31	-	-	PUNCT
ajfti-3940	291	32	005	005	NUM
ajfti-3940	291	33	ramos	ramos	PROPN
ajfti-3940	291	34	,	,	PUNCT
ajfti-3940	291	35	j.	j.	PROPN
ajfti-3940	291	36	v.	v.	PROPN
ajfti-3940	291	37	,	,	PUNCT
ajfti-3940	291	38	vayas	vayas	PROPN
ajfti-3940	291	39	,	,	PUNCT
ajfti-3940	291	40	c.	c.	PROPN
ajfti-3940	291	41	v.	v.	PROPN
ajfti-3940	291	42	,	,	PUNCT
ajfti-3940	291	43	&	&	CCONJ
ajfti-3940	291	44	lópez	lópez	PROPN
ajfti-3940	291	45	,	,	PUNCT
ajfti-3940	291	46	l.	l.	PROPN
ajfti-3940	291	47	g.	g.	PROPN
ajfti-3940	291	48	(	(	PUNCT
ajfti-3940	291	49	2020	2020	NUM
ajfti-3940	291	50	)	)	PUNCT
ajfti-3940	291	51	.	.	PUNCT
ajfti-3940	292	1	advertising	advertising	NOUN
ajfti-3940	292	2	in	in	ADP
ajfti-3940	292	3	digital	digital	ADJ
ajfti-3940	292	4	media	medium	NOUN
ajfti-3940	292	5	and	and	CCONJ
ajfti-3940	292	6	its	its	PRON
ajfti-3940	292	7	impact	impact	NOUN
ajfti-3940	292	8	on	on	ADP
ajfti-3940	292	9	the	the	DET
ajfti-3940	292	10	entrepreneurship	entrepreneurship	NOUN
ajfti-3940	292	11	of	of	ADP
ajfti-3940	292	12	commercial	commercial	ADJ
ajfti-3940	292	13	enterprises	enterprise	NOUN
ajfti-3940	292	14	in	in	ADP
ajfti-3940	292	15	the	the	DET
ajfti-3940	292	16	city	city	NOUN
ajfti-3940	292	17	of	of	ADP
ajfti-3940	292	18	ambato	ambato	PROPN
ajfti-3940	292	19	.	.	PUNCT
ajfti-3940	293	1	593	593	NUM
ajfti-3940	293	2	digital	digital	ADJ
ajfti-3940	293	3	publisher	publisher	NOUN
ajfti-3940	293	4	ceit	ceit	PROPN
ajfti-3940	293	5	,	,	PUNCT
ajfti-3940	293	6	5(5	5(5	NUM
ajfti-3940	293	7	-	-	SYM
ajfti-3940	293	8	1	1	NUM
ajfti-3940	293	9	)	)	PUNCT
ajfti-3940	293	10	,	,	PUNCT
ajfti-3940	293	11	288298	288298	NUM
ajfti-3940	293	12	.	.	PUNCT
ajfti-3940	294	1	https://doi.org/10.33386/593dp.2020.5-1.316	https://doi.org/10.33386/593dp.2020.5-1.316	VERB
ajfti-3940	294	2	tauro	tauro	PROPN
ajfti-3940	294	3	,	,	PUNCT
ajfti-3940	294	4	m.	m.	NOUN
ajfti-3940	294	5	a.	a.	NOUN
ajfti-3940	294	6	(	(	PUNCT
ajfti-3940	294	7	2023	2023	NUM
ajfti-3940	294	8	)	)	PUNCT
ajfti-3940	294	9	.	.	PUNCT
ajfti-3940	295	1	marketing	marketing	NOUN
ajfti-3940	295	2	:	:	PUNCT
ajfti-3940	295	3	lecture	lecture	NOUN
ajfti-3940	295	4	notes	note	NOUN
ajfti-3940	295	5	.	.	PUNCT
ajfti-3940	296	1	digital	digital	ADJ
ajfti-3940	296	2	advertising	advertising	NOUN
ajfti-3940	296	3	.	.	PUNCT
ajfti-3940	297	1	comercialización	comercialización	PROPN
ajfti-3940	297	2	:	:	PUNCT
ajfti-3940	297	3	apuntes	apuntes	PROPN
ajfti-3940	297	4	de	de	PROPN
ajfti-3940	297	5	cátedra	cátedra	PROPN
ajfti-3940	297	6	publicidad	publicidad	PROPN
ajfti-3940	297	7	digital	digital	PROPN
ajfti-3940	297	8	.	.	PUNCT
ajfti-3940	298	1	bahía	bahía	PROPN
ajfti-3940	298	2	blanca	blanca	PROPN
ajfti-3940	298	3	:	:	PUNCT
ajfti-3940	298	4	universidad	universidad	PROPN
ajfti-3940	298	5	nacional	nacional	PROPN
ajfti-3940	298	6	del	del	PROPN
ajfti-3940	298	7	sur	sur	PROPN
ajfti-3940	298	8	.	.	PUNCT
ajfti-3940	299	1	departamento	departamento	PROPN
ajfti-3940	299	2	de	de	PROPN
ajfti-3940	299	3	ciencias	ciencias	PROPN
ajfti-3940	299	4	de	de	PROPN
ajfti-3940	299	5	la	la	PROPN
ajfti-3940	299	6	administración	administración	PROPN
ajfti-3940	299	7	.	.	PUNCT
ajfti-3940	299	8	.	.	PUNCT
ajfti-3940	300	1	obtained	obtain	VERB
ajfti-3940	300	2	from	from	ADP
ajfti-3940	300	3	https://	https://	PROPN
ajfti-3940	300	4	r	r	NOUN
ajfti-3940	300	5	e	e	NOUN
ajfti-3940	301	1	p	p	NOUN
ajfti-3940	301	2	o	o	X
ajfti-3940	301	3	s	s	VERB
ajfti-3940	302	1	i	i	INTJ
ajfti-3940	302	2	t	t	NOUN
ajfti-3940	303	1	o	o	NOUN
ajfti-3940	303	2	r	r	NOUN
ajfti-3940	304	1	i	i	NOUN
ajfti-3940	304	2	o	o	VERB
ajfti-3940	305	1	d	d	VERB
ajfti-3940	305	2	i	i	PRON
ajfti-3940	306	1	g	g	VERB
ajfti-3940	307	1	i	i	PRON
ajfti-3940	307	2	t	t	VERB
ajfti-3940	307	3	a	a	DET
ajfti-3940	307	4	l	l	NOUN
ajfti-3940	307	5	.	.	PUNCT
ajfti-3940	308	1	u	u	PRON
ajfti-3940	308	2	n	n	X
ajfti-3940	308	3	s	s	NOUN
ajfti-3940	308	4	.	.	PUNCT
ajfti-3940	309	1	e	e	X
ajfti-3940	309	2	d	d	PUNCT
ajfti-3940	309	3	u	u	PROPN
ajfti-3940	309	4	.	.	PUNCT
ajfti-3940	310	1	a	a	DET
ajfti-3940	310	2	r	r	NOUN
ajfti-3940	310	3	/	/	SYM
ajfti-3940	310	4	b	b	NOUN
ajfti-3940	311	1	i	i	PRON
ajfti-3940	311	2	t	t	X
ajfti-3940	311	3	s	s	PROPN
ajfti-3940	311	4	t	t	NOUN
ajfti-3940	311	5	r	r	NOUN
ajfti-3940	311	6	e	e	PROPN
ajfti-3940	311	7	a	a	DET
ajfti-3940	311	8	m	m	PROPN
ajfti-3940	311	9	/	/	SYM
ajfti-3940	311	10	handle/123456789/6554	handle/123456789/6554	PROPN
ajfti-3940	311	11	/	/	SYM
ajfti-3940	311	12	publicidad%20digital	publicidad%20digital	ADJ
ajfti-3940	311	13	.	.	PUNCT
ajfti-3940	312	1	pdf?sequence=1&isallowed	pdf?sequence=1&isallowed	PROPN
ajfti-3940	312	2	=	=	ADJ
ajfti-3940	312	3	y	y	PROPN
ajfti-3940	312	4	torres	torre	NOUN
ajfti-3940	312	5	,	,	PUNCT
ajfti-3940	312	6	b.	b.	PROPN
ajfti-3940	312	7	v.	v.	PROPN
ajfti-3940	312	8	,	,	PUNCT
ajfti-3940	312	9	espinoza	espinoza	PROPN
ajfti-3940	312	10	,	,	PUNCT
ajfti-3940	312	11	m.	m.	PROPN
ajfti-3940	312	12	f.	f.	PROPN
ajfti-3940	312	13	,	,	PUNCT
ajfti-3940	312	14	&	&	CCONJ
ajfti-3940	312	15	argoti	argoti	PROPN
ajfti-3940	312	16	,	,	PUNCT
ajfti-3940	312	17	d.	d.	PROPN
ajfti-3940	312	18	j.	j.	PROPN
ajfti-3940	312	19	(	(	PUNCT
ajfti-3940	312	20	2021	2021	NUM
ajfti-3940	312	21	)	)	PUNCT
ajfti-3940	312	22	.	.	PUNCT
ajfti-3940	313	1	digital	digital	ADJ
ajfti-3940	313	2	marketing	marketing	NOUN
ajfti-3940	313	3	:	:	PUNCT
ajfti-3940	313	4	current	current	ADJ
ajfti-3940	313	5	tools	tool	NOUN
ajfti-3940	313	6	and	and	CCONJ
ajfti-3940	313	7	trends	trend	NOUN
ajfti-3940	313	8	.	.	PUNCT
ajfti-3940	314	1	mastery	mastery	NOUN
ajfti-3940	314	2	of	of	ADP
ajfti-3940	314	3	sciences	science	NOUN
ajfti-3940	314	4	,	,	PUNCT
ajfti-3940	314	5	7(6	7(6	NUM
ajfti-3940	314	6	)	)	PUNCT
ajfti-3940	314	7	,	,	PUNCT
ajfti-3940	314	8	907–921	907–921	NUM
ajfti-3940	314	9	.	.	PUNCT
ajfti-3940	315	1	http://dx.doi.org/10.23857/	http://dx.doi.org/10.23857/	PROPN
ajfti-3940	315	2	dc.v7i6.2371	dc.v7i6.2371	PROPN
ajfti-3940	315	3	torres	torre	NOUN
ajfti-3940	315	4	,	,	PUNCT
ajfti-3940	315	5	b.	b.	PROPN
ajfti-3940	315	6	v.	v.	PROPN
ajfti-3940	315	7	,	,	PUNCT
ajfti-3940	315	8	espinoza	espinoza	PROPN
ajfti-3940	315	9	,	,	PUNCT
ajfti-3940	315	10	m.	m.	PROPN
ajfti-3940	315	11	f.	f.	PROPN
ajfti-3940	315	12	,	,	PUNCT
ajfti-3940	315	13	&	&	CCONJ
ajfti-3940	315	14	argoti	argoti	PROPN
ajfti-3940	315	15	,	,	PUNCT
ajfti-3940	315	16	d.	d.	PROPN
ajfti-3940	315	17	j.	j.	PROPN
ajfti-3940	315	18	(	(	PUNCT
ajfti-3940	315	19	2021	2021	NUM
ajfti-3940	315	20	)	)	PUNCT
ajfti-3940	315	21	.	.	PUNCT
ajfti-3940	316	1	digital	digital	ADJ
ajfti-3940	316	2	marketing	marketing	NOUN
ajfti-3940	316	3	:	:	PUNCT
ajfti-3940	316	4	current	current	ADJ
ajfti-3940	316	5	tools	tool	NOUN
ajfti-3940	316	6	and	and	CCONJ
ajfti-3940	316	7	trends	trend	NOUN
ajfti-3940	316	8	.	.	PUNCT
ajfti-3940	317	1	technical	technical	ADJ
ajfti-3940	317	2	and	and	CCONJ
ajfti-3940	317	3	applied	applied	ADJ
ajfti-3940	317	4	sciences	science	NOUN
ajfti-3940	317	5	,	,	PUNCT
ajfti-3940	317	6	7(6	7(6	NUM
ajfti-3940	317	7	)	)	PUNCT
ajfti-3940	317	8	,	,	PUNCT
ajfti-3940	317	9	4	4	NUM
ajfti-3940	317	10	-	-	SYM
ajfti-3940	317	11	15	15	NUM
ajfti-3940	317	12	.	.	PUNCT
ajfti-3940	317	13	retrieved	retrieve	VERB
ajfti-3940	317	14	from	from	ADP
ajfti-3940	317	15	https://	https://	PROPN
ajfti-3940	317	16	dialnet.unirioja.es/descarga/articulo/8383788.pdf	dialnet.unirioja.es/descarga/articulo/8383788.pdf	PROPN
ajfti-3940	317	17	zambrano	zambrano	PROPN
ajfti-3940	317	18	,	,	PUNCT
ajfti-3940	317	19	j.	j.	PROPN
ajfti-3940	317	20	,	,	PUNCT
ajfti-3940	317	21	lemoine	lemoine	PROPN
ajfti-3940	317	22	,	,	PUNCT
ajfti-3940	317	23	f.	f.	PROPN
ajfti-3940	317	24	á	á	PROPN
ajfti-3940	317	25	.	.	PROPN
ajfti-3940	317	26	,	,	PUNCT
ajfti-3940	317	27	carvajal	carvajal	PROPN
ajfti-3940	317	28	,	,	PUNCT
ajfti-3940	317	29	g.	g.	PROPN
ajfti-3940	317	30	,	,	PUNCT
ajfti-3940	317	31	&	&	CCONJ
ajfti-3940	317	32	caicedo	caicedo	PROPN
ajfti-3940	317	33	,	,	PUNCT
ajfti-3940	317	34	e.	e.	PROPN
ajfti-3940	317	35	(	(	PUNCT
ajfti-3940	317	36	2022	2022	NUM
ajfti-3940	317	37	)	)	PUNCT
ajfti-3940	317	38	.	.	PUNCT
ajfti-3940	318	1	experience	experience	NOUN
ajfti-3940	318	2	of	of	ADP
ajfti-3940	318	3	linking	link	VERB
ajfti-3940	318	4	with	with	ADP
ajfti-3940	318	5	society	society	NOUN
ajfti-3940	318	6	in	in	ADP
ajfti-3940	318	7	accommodation	accommodation	NOUN
ajfti-3940	318	8	companies	company	NOUN
ajfti-3940	318	9	in	in	ADP
ajfti-3940	318	10	bahía	bahía	PROPN
ajfti-3940	318	11	de	de	PROPN
ajfti-3940	318	12	caráquez	caráquez	PROPN
ajfti-3940	318	13	.	.	PUNCT
ajfti-3940	319	1	international	international	ADJ
ajfti-3940	319	2	journal	journal	PROPN
ajfti-3940	319	3	of	of	ADP
ajfti-3940	319	4	management	management	NOUN
ajfti-3940	319	5	,	,	PUNCT
ajfti-3940	319	6	innovation	innovation	NOUN
ajfti-3940	319	7	and	and	CCONJ
ajfti-3940	319	8	tourism	tourism	NOUN
ajfti-3940	319	9	sustainability	sustainability	NOUN
ajfti-3940	319	10	rigistur	rigistur	NOUN
ajfti-3940	319	11	,	,	PUNCT
ajfti-3940	319	12	1(2	1(2	NUM
ajfti-3940	319	13	)	)	PUNCT
ajfti-3940	319	14	,	,	PUNCT
ajfti-3940	319	15	13	13	NUM
ajfti-3940	319	16	-	-	SYM
ajfti-3940	319	17	18	18	NUM
ajfti-3940	319	18	.	.	PUNCT
ajfti-3940	319	19	retrieved	retrieve	VERB
ajfti-3940	319	20	from	from	ADP
ajfti-3940	319	21	https://revistasespam.espam.edu.ec/index.php/	https://revistasespam.espam.edu.ec/index.php/	PROPN
ajfti-3940	319	22	rigistur	rigistur	NOUN
ajfti-3940	319	23	/	/	SYM
ajfti-3940	319	24	article	article	PROPN
ajfti-3940	319	25	/	/	SYM
ajfti-3940	319	26	view/291	view/291	PROPN
ajfti-3940	319	27	zaragoza	zaragoza	PROPN
ajfti-3940	319	28	,	,	PUNCT
ajfti-3940	319	29	m.	m.	PROPN
ajfti-3940	319	30	r.	r.	PROPN
ajfti-3940	319	31	,	,	PUNCT
ajfti-3940	319	32	&	&	CCONJ
ajfti-3940	319	33	castellón	castellón	PROPN
ajfti-3940	319	34	,	,	PUNCT
ajfti-3940	319	35	c.	c.	PROPN
ajfti-3940	319	36	f.	f.	PROPN
ajfti-3940	319	37	(	(	PUNCT
ajfti-3940	319	38	2010	2010	NUM
ajfti-3940	319	39	)	)	PUNCT
ajfti-3940	319	40	.	.	PUNCT
ajfti-3940	320	1	advertising	advertising	NOUN
ajfti-3940	320	2	in	in	ADP
ajfti-3940	320	3	the	the	DET
ajfti-3940	320	4	digital	digital	ADJ
ajfti-3940	320	5	age	age	NOUN
ajfti-3940	320	6	:	:	PUNCT
ajfti-3940	320	7	the	the	DET
ajfti-3940	320	8	microsite	microsite	NOUN
ajfti-3940	320	9	as	as	ADP
ajfti-3940	320	10	a	a	DET
ajfti-3940	320	11	strategic	strategic	ADJ
ajfti-3940	320	12	factor	factor	NOUN
ajfti-3940	320	13	in	in	ADP
ajfti-3940	320	14	online	online	ADJ
ajfti-3940	320	15	advertising	advertising	NOUN
ajfti-3940	320	16	campaigns	campaign	NOUN
ajfti-3940	320	17	.	.	PUNCT
ajfti-3940	321	1	comunicar	comunicar	PROPN
ajfti-3940	321	2	magazine	magazine	NOUN
ajfti-3940	321	3	,	,	PUNCT
ajfti-3940	321	4	5	5	NUM
ajfti-3940	321	5	-	-	SYM
ajfti-3940	321	6	10	10	NUM
ajfti-3940	321	7	.	.	PUNCT
ajfti-3940	322	1	https://doi.org/10.3916/c34-2010-03-12	https://doi.org/10.3916/c34-2010-03-12	NOUN