id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajird-520	Asst. Prof. Dr. Alaa Abd Al Hussein Radhi,; Aymen Qasim Hamzah Mihyawi	INTERNAL MARKETING IN TRAVEL AND TOURISM COMPANIES AND ITS IMPACT ON ENHANCING MARKETING EFFICIENCY	2023	13	.pdf	application/pdf	4906	203	40	Section (2) Internal Marketing 2.1 The concept of Internal Marketing The concept of internal marketing appeared officially at the end of the seventies to constitute one of the tools that contribute to improving quality and quality in service institutions, and the most important base on which this concept is based is counting employees as an internal market, or internal customers and jobs as internal products, and applying various marketing techniques and methods This market is based on marketing study, market segmentation, marketing mix development, and other well- known marketing activities . This study comes to find a solution to a problem that tourism organizations suffer from, which is the lack of awareness of the importance of internal marketing and its reflection on marketing efficiency and the quality of service provided to customers, and then not achieving their satisfaction.	cache/ajird-520.pdf	txt/ajird-520.txt