id	sid	tid	token	lemma	pos
ajird-1132	1	1	american	american	PROPN
ajird-1132	1	2	journal	journal	PROPN
ajird-1132	1	3	of	of	ADP
ajird-1132	1	4	interdisciplinary	interdisciplinary	ADJ
ajird-1132	1	5	research	research	NOUN
ajird-1132	1	6	and	and	CCONJ
ajird-1132	1	7	development	development	NOUN
ajird-1132	1	8	issn	issn	PROPN
ajird-1132	1	9	online	online	NOUN
ajird-1132	1	10	:	:	PUNCT
ajird-1132	1	11	2771	2771	NUM
ajird-1132	1	12	-	-	SYM
ajird-1132	1	13	8948	8948	NUM
ajird-1132	1	14	website	website	NOUN
ajird-1132	1	15	:	:	PUNCT
ajird-1132	1	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1132	1	17	volume	volume	NOUN
ajird-1132	1	18	19	19	NUM
ajird-1132	1	19	,	,	PUNCT
ajird-1132	1	20	aug	aug	PROPN
ajird-1132	1	21	.	.	PROPN
ajird-1132	1	22	,	,	PUNCT
ajird-1132	1	23	2023	2023	NUM
ajird-1132	1	24	103	103	NUM
ajird-1132	2	1	|	|	ADV
ajird-1132	2	2	p	p	NOUN
ajird-1132	2	3	a	a	DET
ajird-1132	2	4	g	g	NOUN
ajird-1132	2	5	e	e	NOUN
ajird-1132	2	6	corporate	corporate	ADJ
ajird-1132	2	7	image	image	NOUN
ajird-1132	2	8	management	management	NOUN
ajird-1132	2	9	and	and	CCONJ
ajird-1132	2	10	effectiveness	effectiveness	NOUN
ajird-1132	2	11	of	of	ADP
ajird-1132	2	12	telecommunications	telecommunication	NOUN
ajird-1132	2	13	companies	company	NOUN
ajird-1132	2	14	b.	b.	PROPN
ajird-1132	2	15	m.	m.	PROPN
ajird-1132	2	16	nwibere	nwibere	PROPN
ajird-1132	2	17	university	university	PROPN
ajird-1132	2	18	of	of	ADP
ajird-1132	2	19	port	port	NOUN
ajird-1132	2	20	harcourt	harcourt	PROPN
ajird-1132	3	1	barrysaro@yahoo.com	barrysaro@yahoo.com	PROPN
ajird-1132	4	1	abstarct	abstarct	VERB
ajird-1132	4	2	this	this	DET
ajird-1132	4	3	study	study	NOUN
ajird-1132	4	4	investigates	investigate	VERB
ajird-1132	4	5	the	the	DET
ajird-1132	4	6	link	link	NOUN
ajird-1132	4	7	between	between	ADP
ajird-1132	4	8	organizational	organizational	ADJ
ajird-1132	4	9	effectiveness	effectiveness	NOUN
ajird-1132	4	10	,	,	PUNCT
ajird-1132	4	11	as	as	SCONJ
ajird-1132	4	12	measured	measure	VERB
ajird-1132	4	13	by	by	ADP
ajird-1132	4	14	client	client	NOUN
ajird-1132	4	15	acquisition	acquisition	NOUN
ajird-1132	4	16	and	and	CCONJ
ajird-1132	4	17	corporate	corporate	ADJ
ajird-1132	4	18	image	image	NOUN
ajird-1132	4	19	management	management	NOUN
ajird-1132	4	20	,	,	PUNCT
ajird-1132	4	21	which	which	PRON
ajird-1132	4	22	is	be	AUX
ajird-1132	4	23	accomplished	accomplish	VERB
ajird-1132	4	24	through	through	ADP
ajird-1132	4	25	corporate	corporate	ADJ
ajird-1132	4	26	identity	identity	NOUN
ajird-1132	4	27	and	and	CCONJ
ajird-1132	4	28	reputation	reputation	NOUN
ajird-1132	4	29	.	.	PUNCT
ajird-1132	5	1	a	a	DET
ajird-1132	5	2	cross	cross	ADJ
ajird-1132	5	3	-	-	ADJ
ajird-1132	5	4	sectional	sectional	ADJ
ajird-1132	5	5	survey	survey	NOUN
ajird-1132	5	6	was	be	AUX
ajird-1132	5	7	used	use	VERB
ajird-1132	5	8	to	to	PART
ajird-1132	5	9	collect	collect	VERB
ajird-1132	5	10	data	datum	NOUN
ajird-1132	5	11	from	from	ADP
ajird-1132	5	12	209	209	NUM
ajird-1132	5	13	consumers	consumer	NOUN
ajird-1132	5	14	of	of	ADP
ajird-1132	5	15	different	different	ADJ
ajird-1132	5	16	telecommunication	telecommunication	NOUN
ajird-1132	5	17	companies	company	NOUN
ajird-1132	5	18	.	.	PUNCT
ajird-1132	6	1	the	the	DET
ajird-1132	6	2	data	datum	NOUN
ajird-1132	6	3	was	be	AUX
ajird-1132	6	4	analyzed	analyze	VERB
ajird-1132	6	5	using	use	VERB
ajird-1132	6	6	descriptive	descriptive	ADJ
ajird-1132	6	7	and	and	CCONJ
ajird-1132	6	8	inferential	inferential	ADJ
ajird-1132	6	9	statistics	statistic	NOUN
ajird-1132	6	10	,	,	PUNCT
ajird-1132	6	11	including	include	VERB
ajird-1132	6	12	pearson	pearson	PROPN
ajird-1132	6	13	's	's	PART
ajird-1132	6	14	product	product	NOUN
ajird-1132	6	15	moment	moment	NOUN
ajird-1132	6	16	correlation	correlation	NOUN
ajird-1132	6	17	.	.	PUNCT
ajird-1132	7	1	the	the	DET
ajird-1132	7	2	study	study	NOUN
ajird-1132	7	3	's	's	PART
ajird-1132	7	4	findings	finding	NOUN
ajird-1132	7	5	showed	show	VERB
ajird-1132	7	6	a	a	DET
ajird-1132	7	7	link	link	NOUN
ajird-1132	7	8	between	between	ADP
ajird-1132	7	9	corporate	corporate	ADJ
ajird-1132	7	10	image	image	NOUN
ajird-1132	7	11	management	management	NOUN
ajird-1132	7	12	and	and	CCONJ
ajird-1132	7	13	organizational	organizational	ADJ
ajird-1132	7	14	success	success	NOUN
ajird-1132	7	15	,	,	PUNCT
ajird-1132	7	16	as	as	SCONJ
ajird-1132	7	17	evidenced	evidence	VERB
ajird-1132	7	18	by	by	ADP
ajird-1132	7	19	a	a	DET
ajird-1132	7	20	substantial	substantial	ADJ
ajird-1132	7	21	and	and	CCONJ
ajird-1132	7	22	positive	positive	ADJ
ajird-1132	7	23	correlation	correlation	NOUN
ajird-1132	7	24	between	between	ADP
ajird-1132	7	25	cem	cem	NOUN
ajird-1132	7	26	components	component	NOUN
ajird-1132	7	27	and	and	CCONJ
ajird-1132	7	28	organizational	organizational	ADJ
ajird-1132	7	29	performance	performance	NOUN
ajird-1132	7	30	measures	measure	NOUN
ajird-1132	7	31	.	.	PUNCT
ajird-1132	8	1	unlike	unlike	ADP
ajird-1132	8	2	previous	previous	ADJ
ajird-1132	8	3	findings	finding	NOUN
ajird-1132	8	4	,	,	PUNCT
ajird-1132	8	5	the	the	DET
ajird-1132	8	6	study	study	NOUN
ajird-1132	8	7	's	's	PART
ajird-1132	8	8	conclusion	conclusion	NOUN
ajird-1132	8	9	presented	present	VERB
ajird-1132	8	10	solid	solid	ADJ
ajird-1132	8	11	proof	proof	NOUN
ajird-1132	8	12	of	of	ADP
ajird-1132	8	13	a	a	DET
ajird-1132	8	14	company	company	NOUN
ajird-1132	8	15	's	's	PART
ajird-1132	8	16	reputation	reputation	NOUN
ajird-1132	8	17	and	and	CCONJ
ajird-1132	8	18	identity	identity	NOUN
ajird-1132	8	19	having	have	VERB
ajird-1132	8	20	a	a	DET
ajird-1132	8	21	major	major	ADJ
ajird-1132	8	22	influence	influence	NOUN
ajird-1132	8	23	on	on	ADP
ajird-1132	8	24	word	word	NOUN
ajird-1132	8	25	-	-	PUNCT
ajird-1132	8	26	of	of	ADP
ajird-1132	8	27	-	-	PUNCT
ajird-1132	8	28	mouth	mouth	NOUN
ajird-1132	8	29	marketing	marketing	NOUN
ajird-1132	8	30	and	and	CCONJ
ajird-1132	8	31	client	client	NOUN
ajird-1132	8	32	acquisition	acquisition	NOUN
ajird-1132	8	33	.	.	PUNCT
ajird-1132	9	1	in	in	ADP
ajird-1132	9	2	practice	practice	NOUN
ajird-1132	9	3	,	,	PUNCT
ajird-1132	9	4	the	the	DET
ajird-1132	9	5	study	study	NOUN
ajird-1132	9	6	stressed	stress	VERB
ajird-1132	9	7	how	how	SCONJ
ajird-1132	9	8	important	important	ADJ
ajird-1132	9	9	it	it	PRON
ajird-1132	9	10	is	be	AUX
ajird-1132	9	11	to	to	PART
ajird-1132	9	12	manage	manage	VERB
ajird-1132	9	13	your	your	PRON
ajird-1132	9	14	company	company	NOUN
ajird-1132	9	15	's	's	PART
ajird-1132	9	16	image	image	NOUN
ajird-1132	9	17	and	and	CCONJ
ajird-1132	9	18	brand	brand	NOUN
ajird-1132	9	19	strategically	strategically	ADV
ajird-1132	9	20	in	in	ADP
ajird-1132	9	21	order	order	NOUN
ajird-1132	9	22	to	to	PART
ajird-1132	9	23	attract	attract	VERB
ajird-1132	9	24	new	new	ADJ
ajird-1132	9	25	clients	client	NOUN
ajird-1132	9	26	and	and	CCONJ
ajird-1132	9	27	promote	promote	VERB
ajird-1132	9	28	goodwill	goodwill	NOUN
ajird-1132	9	29	.	.	PUNCT
ajird-1132	10	1	moreover	moreover	ADV
ajird-1132	10	2	,	,	PUNCT
ajird-1132	10	3	the	the	DET
ajird-1132	10	4	findings	finding	NOUN
ajird-1132	10	5	offer	offer	VERB
ajird-1132	10	6	theoretical	theoretical	ADJ
ajird-1132	10	7	backing	backing	NOUN
ajird-1132	10	8	for	for	ADP
ajird-1132	10	9	the	the	DET
ajird-1132	10	10	connections	connection	NOUN
ajird-1132	10	11	among	among	ADP
ajird-1132	10	12	corporate	corporate	ADJ
ajird-1132	10	13	identity	identity	NOUN
ajird-1132	10	14	,	,	PUNCT
ajird-1132	10	15	corporate	corporate	ADJ
ajird-1132	10	16	reputation	reputation	NOUN
ajird-1132	10	17	,	,	PUNCT
ajird-1132	10	18	and	and	CCONJ
ajird-1132	10	19	organisational	organisational	ADJ
ajird-1132	10	20	success	success	NOUN
ajird-1132	10	21	,	,	PUNCT
ajird-1132	10	22	enhancing	enhance	VERB
ajird-1132	10	23	the	the	DET
ajird-1132	10	24	current	current	ADJ
ajird-1132	10	25	body	body	NOUN
ajird-1132	10	26	of	of	ADP
ajird-1132	10	27	literature	literature	NOUN
ajird-1132	10	28	and	and	CCONJ
ajird-1132	10	29	directing	direct	VERB
ajird-1132	10	30	future	future	ADJ
ajird-1132	10	31	investigations	investigation	NOUN
ajird-1132	10	32	.	.	PUNCT
ajird-1132	11	1	the	the	DET
ajird-1132	11	2	research	research	NOUN
ajird-1132	11	3	suggests	suggest	VERB
ajird-1132	11	4	that	that	SCONJ
ajird-1132	11	5	organizations	organization	NOUN
ajird-1132	11	6	should	should	AUX
ajird-1132	11	7	prioritize	prioritize	VERB
ajird-1132	11	8	the	the	DET
ajird-1132	11	9	development	development	NOUN
ajird-1132	11	10	and	and	CCONJ
ajird-1132	11	11	maintenance	maintenance	NOUN
ajird-1132	11	12	of	of	ADP
ajird-1132	11	13	a	a	DET
ajird-1132	11	14	trustworthy	trustworthy	ADJ
ajird-1132	11	15	corporate	corporate	ADJ
ajird-1132	11	16	identity	identity	NOUN
ajird-1132	11	17	.	.	PUNCT
ajird-1132	12	1	introduction	introduction	NOUN
ajird-1132	12	2	in	in	ADP
ajird-1132	12	3	the	the	DET
ajird-1132	12	4	current	current	ADJ
ajird-1132	12	5	economic	economic	ADJ
ajird-1132	12	6	environment	environment	NOUN
ajird-1132	12	7	,	,	PUNCT
ajird-1132	12	8	an	an	DET
ajird-1132	12	9	organization	organization	NOUN
ajird-1132	12	10	's	's	PART
ajird-1132	12	11	organisational	organisational	ADJ
ajird-1132	12	12	effectiveness	effectiveness	NOUN
ajird-1132	12	13	is	be	AUX
ajird-1132	12	14	a	a	DET
ajird-1132	12	15	critical	critical	ADJ
ajird-1132	12	16	factor	factor	NOUN
ajird-1132	12	17	in	in	ADP
ajird-1132	12	18	determining	determine	VERB
ajird-1132	12	19	its	its	PRON
ajird-1132	12	20	ability	ability	NOUN
ajird-1132	12	21	to	to	PART
ajird-1132	12	22	maximise	maximise	VERB
ajird-1132	12	23	its	its	PRON
ajird-1132	12	24	resources	resource	NOUN
ajird-1132	12	25	while	while	SCONJ
ajird-1132	12	26	effectively	effectively	ADV
ajird-1132	12	27	achieving	achieve	VERB
ajird-1132	12	28	its	its	PRON
ajird-1132	12	29	goals	goal	NOUN
ajird-1132	12	30	.	.	PUNCT
ajird-1132	13	1	it	it	PRON
ajird-1132	13	2	covers	cover	VERB
ajird-1132	13	3	a	a	DET
ajird-1132	13	4	variety	variety	NOUN
ajird-1132	13	5	of	of	ADP
ajird-1132	13	6	characteristics	characteristic	NOUN
ajird-1132	13	7	of	of	ADP
ajird-1132	13	8	an	an	DET
ajird-1132	13	9	organization	organization	NOUN
ajird-1132	13	10	's	's	PART
ajird-1132	13	11	success	success	NOUN
ajird-1132	13	12	,	,	PUNCT
ajird-1132	13	13	from	from	ADP
ajird-1132	13	14	productivity	productivity	NOUN
ajird-1132	13	15	and	and	CCONJ
ajird-1132	13	16	innovation	innovation	NOUN
ajird-1132	13	17	to	to	ADP
ajird-1132	13	18	customer	customer	NOUN
ajird-1132	13	19	satisfaction	satisfaction	NOUN
ajird-1132	13	20	and	and	CCONJ
ajird-1132	13	21	market	market	NOUN
ajird-1132	13	22	competitiveness	competitiveness	NOUN
ajird-1132	13	23	.	.	PUNCT
ajird-1132	14	1	according	accord	VERB
ajird-1132	14	2	to	to	ADP
ajird-1132	14	3	robbins	robbin	NOUN
ajird-1132	14	4	and	and	CCONJ
ajird-1132	14	5	judge	judge	NOUN
ajird-1132	14	6	(	(	PUNCT
ajird-1132	14	7	2019	2019	NUM
ajird-1132	14	8	)	)	PUNCT
ajird-1132	14	9	,	,	PUNCT
ajird-1132	14	10	an	an	DET
ajird-1132	14	11	organization	organization	NOUN
ajird-1132	14	12	's	's	PART
ajird-1132	14	13	organisational	organisational	ADJ
ajird-1132	14	14	effectiveness	effectiveness	NOUN
ajird-1132	14	15	is	be	AUX
ajird-1132	14	16	determined	determine	VERB
ajird-1132	14	17	by	by	ADP
ajird-1132	14	18	how	how	SCONJ
ajird-1132	14	19	well	well	ADV
ajird-1132	14	20	it	it	PRON
ajird-1132	14	21	achieves	achieve	VERB
ajird-1132	14	22	its	its	PRON
ajird-1132	14	23	stated	state	VERB
ajird-1132	14	24	goals	goal	NOUN
ajird-1132	14	25	.	.	PUNCT
ajird-1132	15	1	this	this	DET
ajird-1132	15	2	multifaceted	multifaceted	ADJ
ajird-1132	15	3	idea	idea	NOUN
ajird-1132	15	4	reflects	reflect	VERB
ajird-1132	15	5	both	both	PRON
ajird-1132	15	6	an	an	DET
ajird-1132	15	7	organization	organization	NOUN
ajird-1132	15	8	's	's	PART
ajird-1132	15	9	internal	internal	ADJ
ajird-1132	15	10	dynamics	dynamic	NOUN
ajird-1132	15	11	and	and	CCONJ
ajird-1132	15	12	its	its	PRON
ajird-1132	15	13	external	external	ADJ
ajird-1132	15	14	effects	effect	NOUN
ajird-1132	15	15	on	on	ADP
ajird-1132	15	16	its	its	PRON
ajird-1132	15	17	constituents	constituent	NOUN
ajird-1132	15	18	,	,	PUNCT
ajird-1132	15	19	customers	customer	NOUN
ajird-1132	15	20	,	,	PUNCT
ajird-1132	15	21	and	and	CCONJ
ajird-1132	15	22	society	society	NOUN
ajird-1132	15	23	at	at	ADP
ajird-1132	15	24	large	large	ADJ
ajird-1132	15	25	.	.	PUNCT
ajird-1132	16	1	businesses	business	NOUN
ajird-1132	16	2	across	across	ADP
ajird-1132	16	3	all	all	DET
ajird-1132	16	4	industries	industry	NOUN
ajird-1132	16	5	are	be	AUX
ajird-1132	16	6	always	always	ADV
ajird-1132	16	7	striving	strive	VERB
ajird-1132	16	8	to	to	PART
ajird-1132	16	9	maintain	maintain	VERB
ajird-1132	16	10	and	and	CCONJ
ajird-1132	16	11	increase	increase	VERB
ajird-1132	16	12	organizational	organizational	ADJ
ajird-1132	16	13	effectiveness	effectiveness	NOUN
ajird-1132	16	14	.	.	PUNCT
ajird-1132	17	1	in	in	ADP
ajird-1132	17	2	this	this	DET
ajird-1132	17	3	context	context	NOUN
ajird-1132	17	4	,	,	PUNCT
ajird-1132	17	5	it	it	PRON
ajird-1132	17	6	is	be	AUX
ajird-1132	17	7	necessary	necessary	ADJ
ajird-1132	17	8	to	to	PART
ajird-1132	17	9	promote	promote	VERB
ajird-1132	17	10	a	a	DET
ajird-1132	17	11	stimulating	stimulating	ADJ
ajird-1132	17	12	work	work	NOUN
ajird-1132	17	13	environment	environment	NOUN
ajird-1132	17	14	,	,	PUNCT
ajird-1132	17	15	make	make	VERB
ajird-1132	17	16	processes	process	NOUN
ajird-1132	17	17	more	more	ADV
ajird-1132	17	18	efficient	efficient	ADJ
ajird-1132	17	19	,	,	PUNCT
ajird-1132	17	20	and	and	CCONJ
ajird-1132	17	21	adapt	adapt	VERB
ajird-1132	17	22	strategies	strategy	NOUN
ajird-1132	17	23	to	to	ADP
ajird-1132	17	24	the	the	DET
ajird-1132	17	25	changing	change	VERB
ajird-1132	17	26	needs	need	NOUN
ajird-1132	17	27	of	of	ADP
ajird-1132	17	28	the	the	DET
ajird-1132	17	29	market	market	NOUN
ajird-1132	17	30	.	.	PUNCT
ajird-1132	18	1	effective	effective	ADJ
ajird-1132	18	2	organizations	organization	NOUN
ajird-1132	18	3	demonstrate	demonstrate	VERB
ajird-1132	18	4	the	the	DET
ajird-1132	18	5	ability	ability	NOUN
ajird-1132	18	6	to	to	PART
ajird-1132	18	7	adapt	adapt	VERB
ajird-1132	18	8	and	and	CCONJ
ajird-1132	18	9	adjust	adjust	VERB
ajird-1132	18	10	to	to	ADP
ajird-1132	18	11	changes	change	NOUN
ajird-1132	18	12	,	,	PUNCT
ajird-1132	18	13	improving	improve	VERB
ajird-1132	18	14	their	their	PRON
ajird-1132	18	15	resilience	resilience	NOUN
ajird-1132	18	16	and	and	CCONJ
ajird-1132	18	17	long	long	ADJ
ajird-1132	18	18	-	-	PUNCT
ajird-1132	18	19	term	term	NOUN
ajird-1132	18	20	viability	viability	NOUN
ajird-1132	18	21	,	,	PUNCT
ajird-1132	18	22	as	as	SCONJ
ajird-1132	18	23	highlighted	highlight	VERB
ajird-1132	18	24	by	by	ADP
ajird-1132	18	25	cameron	cameron	PROPN
ajird-1132	18	26	and	and	CCONJ
ajird-1132	18	27	green	green	ADJ
ajird-1132	18	28	(	(	PUNCT
ajird-1132	18	29	2015	2015	NUM
ajird-1132	18	30	)	)	PUNCT
ajird-1132	18	31	.	.	PUNCT
ajird-1132	19	1	furthermore	furthermore	ADV
ajird-1132	19	2	,	,	PUNCT
ajird-1132	19	3	an	an	DET
ajird-1132	19	4	organization	organization	NOUN
ajird-1132	19	5	's	's	PART
ajird-1132	19	6	ability	ability	NOUN
ajird-1132	19	7	to	to	PART
ajird-1132	19	8	succeed	succeed	VERB
ajird-1132	19	9	depends	depend	VERB
ajird-1132	19	10	on	on	ADP
ajird-1132	19	11	developing	develop	VERB
ajird-1132	19	12	a	a	DET
ajird-1132	19	13	cohesive	cohesive	ADJ
ajird-1132	19	14	work	work	NOUN
ajird-1132	19	15	american	american	ADJ
ajird-1132	19	16	journal	journal	PROPN
ajird-1132	19	17	of	of	ADP
ajird-1132	19	18	interdisciplinary	interdisciplinary	ADJ
ajird-1132	19	19	research	research	NOUN
ajird-1132	19	20	and	and	CCONJ
ajird-1132	19	21	development	development	NOUN
ajird-1132	19	22	issn	issn	PROPN
ajird-1132	19	23	online	online	NOUN
ajird-1132	19	24	:	:	PUNCT
ajird-1132	19	25	2771	2771	NUM
ajird-1132	19	26	-	-	SYM
ajird-1132	19	27	8948	8948	NUM
ajird-1132	19	28	website	website	NOUN
ajird-1132	19	29	:	:	PUNCT
ajird-1132	19	30	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1132	19	31	volume	volume	NOUN
ajird-1132	19	32	19	19	NUM
ajird-1132	19	33	,	,	PUNCT
ajird-1132	19	34	aug	aug	PROPN
ajird-1132	19	35	.	.	PROPN
ajird-1132	19	36	,	,	PUNCT
ajird-1132	19	37	2023	2023	NUM
ajird-1132	19	38	104	104	NUM
ajird-1132	20	1	|	|	ADV
ajird-1132	20	2	p	p	X
ajird-1132	20	3	a	a	DET
ajird-1132	20	4	g	g	NOUN
ajird-1132	20	5	e	e	NOUN
ajird-1132	20	6	culture	culture	NOUN
ajird-1132	20	7	that	that	PRON
ajird-1132	20	8	values	value	VERB
ajird-1132	20	9	creativity	creativity	NOUN
ajird-1132	20	10	,	,	PUNCT
ajird-1132	20	11	employee	employee	NOUN
ajird-1132	20	12	accountability	accountability	NOUN
ajird-1132	20	13	,	,	PUNCT
ajird-1132	20	14	and	and	CCONJ
ajird-1132	20	15	their	their	PRON
ajird-1132	20	16	commitment	commitment	NOUN
ajird-1132	20	17	to	to	ADP
ajird-1132	20	18	shared	share	VERB
ajird-1132	20	19	goals	goal	NOUN
ajird-1132	20	20	.	.	PUNCT
ajird-1132	21	1	corporate	corporate	ADJ
ajird-1132	21	2	image	image	NOUN
ajird-1132	21	3	management	management	NOUN
ajird-1132	21	4	is	be	AUX
ajird-1132	21	5	the	the	DET
ajird-1132	21	6	strategic	strategic	ADJ
ajird-1132	21	7	process	process	NOUN
ajird-1132	21	8	of	of	ADP
ajird-1132	21	9	establishing	establish	VERB
ajird-1132	21	10	and	and	CCONJ
ajird-1132	21	11	influencing	influence	VERB
ajird-1132	21	12	stakeholders	stakeholder	NOUN
ajird-1132	21	13	'	'	PART
ajird-1132	21	14	perceptions	perception	NOUN
ajird-1132	21	15	of	of	ADP
ajird-1132	21	16	an	an	DET
ajird-1132	21	17	organization	organization	NOUN
ajird-1132	21	18	.	.	PUNCT
ajird-1132	22	1	all	all	DET
ajird-1132	22	2	the	the	DET
ajird-1132	22	3	components	component	NOUN
ajird-1132	22	4	that	that	PRON
ajird-1132	22	5	make	make	VERB
ajird-1132	22	6	up	up	ADP
ajird-1132	22	7	an	an	DET
ajird-1132	22	8	organization	organization	NOUN
ajird-1132	22	9	's	's	PART
ajird-1132	22	10	public	public	ADJ
ajird-1132	22	11	identity	identity	NOUN
ajird-1132	22	12	are	be	AUX
ajird-1132	22	13	included	include	VERB
ajird-1132	22	14	in	in	ADP
ajird-1132	22	15	this	this	PRON
ajird-1132	22	16	,	,	PUNCT
ajird-1132	22	17	including	include	VERB
ajird-1132	22	18	its	its	PRON
ajird-1132	22	19	brand	brand	NOUN
ajird-1132	22	20	identity	identity	NOUN
ajird-1132	22	21	,	,	PUNCT
ajird-1132	22	22	communication	communication	NOUN
ajird-1132	22	23	strategies	strategy	NOUN
ajird-1132	22	24	,	,	PUNCT
ajird-1132	22	25	social	social	ADJ
ajird-1132	22	26	responsibility	responsibility	NOUN
ajird-1132	22	27	initiatives	initiative	NOUN
ajird-1132	22	28	,	,	PUNCT
ajird-1132	22	29	and	and	CCONJ
ajird-1132	22	30	overall	overall	ADJ
ajird-1132	22	31	reputation	reputation	NOUN
ajird-1132	22	32	.	.	PUNCT
ajird-1132	23	1	building	build	VERB
ajird-1132	23	2	confidence	confidence	NOUN
ajird-1132	23	3	and	and	CCONJ
ajird-1132	23	4	trust	trust	NOUN
ajird-1132	23	5	via	via	ADP
ajird-1132	23	6	a	a	DET
ajird-1132	23	7	positive	positive	ADJ
ajird-1132	23	8	corporate	corporate	ADJ
ajird-1132	23	9	image	image	NOUN
ajird-1132	23	10	has	have	VERB
ajird-1132	23	11	several	several	ADJ
ajird-1132	23	12	advantages	advantage	NOUN
ajird-1132	23	13	.	.	PUNCT
ajird-1132	24	1	organizations	organization	NOUN
ajird-1132	24	2	with	with	ADP
ajird-1132	24	3	a	a	DET
ajird-1132	24	4	positive	positive	ADJ
ajird-1132	24	5	image	image	NOUN
ajird-1132	24	6	tend	tend	VERB
ajird-1132	24	7	to	to	PART
ajird-1132	24	8	attract	attract	VERB
ajird-1132	24	9	and	and	CCONJ
ajird-1132	24	10	retain	retain	VERB
ajird-1132	24	11	the	the	DET
ajird-1132	24	12	best	good	ADJ
ajird-1132	24	13	people	people	NOUN
ajird-1132	24	14	,	,	PUNCT
ajird-1132	24	15	build	build	VERB
ajird-1132	24	16	stronger	strong	ADJ
ajird-1132	24	17	relationships	relationship	NOUN
ajird-1132	24	18	with	with	ADP
ajird-1132	24	19	their	their	PRON
ajird-1132	24	20	clients	client	NOUN
ajird-1132	24	21	,	,	PUNCT
ajird-1132	24	22	and	and	CCONJ
ajird-1132	24	23	charge	charge	VERB
ajird-1132	24	24	more	more	ADJ
ajird-1132	24	25	for	for	ADP
ajird-1132	24	26	their	their	PRON
ajird-1132	24	27	goods	good	NOUN
ajird-1132	24	28	and	and	CCONJ
ajird-1132	24	29	services	service	NOUN
ajird-1132	24	30	(	(	PUNCT
ajird-1132	24	31	chaston	chaston	NOUN
ajird-1132	24	32	,	,	PUNCT
ajird-1132	24	33	2019	2019	NUM
ajird-1132	24	34	)	)	PUNCT
ajird-1132	24	35	.	.	PUNCT
ajird-1132	25	1	the	the	DET
ajird-1132	25	2	effectiveness	effectiveness	NOUN
ajird-1132	25	3	of	of	ADP
ajird-1132	25	4	communication	communication	NOUN
ajird-1132	25	5	is	be	AUX
ajird-1132	25	6	a	a	DET
ajird-1132	25	7	key	key	ADJ
ajird-1132	25	8	factor	factor	NOUN
ajird-1132	25	9	in	in	ADP
ajird-1132	25	10	managing	manage	VERB
ajird-1132	25	11	an	an	DET
ajird-1132	25	12	organization	organization	NOUN
ajird-1132	25	13	's	's	PART
ajird-1132	25	14	image	image	NOUN
ajird-1132	25	15	.	.	PUNCT
ajird-1132	26	1	transparently	transparently	ADV
ajird-1132	26	2	conveying	convey	VERB
ajird-1132	26	3	an	an	DET
ajird-1132	26	4	organization	organization	NOUN
ajird-1132	26	5	's	's	PART
ajird-1132	26	6	beliefs	belief	NOUN
ajird-1132	26	7	,	,	PUNCT
ajird-1132	26	8	mission	mission	NOUN
ajird-1132	26	9	,	,	PUNCT
ajird-1132	26	10	and	and	CCONJ
ajird-1132	26	11	operations	operation	NOUN
ajird-1132	26	12	to	to	ADP
ajird-1132	26	13	its	its	PRON
ajird-1132	26	14	stakeholders	stakeholder	NOUN
ajird-1132	26	15	can	can	AUX
ajird-1132	26	16	help	help	VERB
ajird-1132	26	17	it	it	PRON
ajird-1132	26	18	gain	gain	VERB
ajird-1132	26	19	their	their	PRON
ajird-1132	26	20	trust	trust	NOUN
ajird-1132	26	21	and	and	CCONJ
ajird-1132	26	22	understanding	understanding	NOUN
ajird-1132	26	23	.	.	PUNCT
ajird-1132	27	1	furthermore	furthermore	ADV
ajird-1132	27	2	,	,	PUNCT
ajird-1132	27	3	a	a	DET
ajird-1132	27	4	favorable	favorable	ADJ
ajird-1132	27	5	corporate	corporate	ADJ
ajird-1132	27	6	image	image	NOUN
ajird-1132	27	7	may	may	AUX
ajird-1132	27	8	improve	improve	VERB
ajird-1132	27	9	a	a	DET
ajird-1132	27	10	business	business	NOUN
ajird-1132	27	11	's	's	PART
ajird-1132	27	12	standing	standing	NOUN
ajird-1132	27	13	for	for	ADP
ajird-1132	27	14	moral	moral	ADJ
ajird-1132	27	15	behavior	behavior	NOUN
ajird-1132	27	16	and	and	CCONJ
ajird-1132	27	17	social	social	ADJ
ajird-1132	27	18	responsibility	responsibility	NOUN
ajird-1132	27	19	,	,	PUNCT
ajird-1132	27	20	which	which	PRON
ajird-1132	27	21	promotes	promote	VERB
ajird-1132	27	22	positive	positive	ADJ
ajird-1132	27	23	word	word	NOUN
ajird-1132	27	24	-	-	PUNCT
ajird-1132	27	25	of	of	ADP
ajird-1132	27	26	-	-	PUNCT
ajird-1132	27	27	mouth	mouth	NOUN
ajird-1132	27	28	advertising	advertising	NOUN
ajird-1132	27	29	and	and	CCONJ
ajird-1132	27	30	increases	increase	VERB
ajird-1132	27	31	client	client	NOUN
ajird-1132	27	32	loyalty	loyalty	NOUN
ajird-1132	27	33	(	(	PUNCT
ajird-1132	27	34	becker	becker	NOUN
ajird-1132	27	35	-	-	PUNCT
ajird-1132	27	36	olsen	olsen	NOUN
ajird-1132	27	37	,	,	PUNCT
ajird-1132	27	38	2020	2020	NUM
ajird-1132	27	39	)	)	PUNCT
ajird-1132	27	40	.	.	PUNCT
ajird-1132	28	1	considering	consider	VERB
ajird-1132	28	2	the	the	DET
ajird-1132	28	3	strategic	strategic	ADJ
ajird-1132	28	4	importance	importance	NOUN
ajird-1132	28	5	of	of	ADP
ajird-1132	28	6	organisational	organisational	ADJ
ajird-1132	28	7	effectiveness	effectiveness	NOUN
ajird-1132	28	8	,	,	PUNCT
ajird-1132	28	9	many	many	ADJ
ajird-1132	28	10	businesses	business	NOUN
ajird-1132	28	11	struggle	struggle	VERB
ajird-1132	28	12	to	to	PART
ajird-1132	28	13	realise	realise	VERB
ajird-1132	28	14	their	their	PRON
ajird-1132	28	15	full	full	ADJ
ajird-1132	28	16	potential	potential	NOUN
ajird-1132	28	17	.	.	PUNCT
ajird-1132	29	1	attracting	attract	VERB
ajird-1132	29	2	and	and	CCONJ
ajird-1132	29	3	keeping	keep	VERB
ajird-1132	29	4	customers	customer	NOUN
ajird-1132	29	5	in	in	ADP
ajird-1132	29	6	a	a	DET
ajird-1132	29	7	competitive	competitive	ADJ
ajird-1132	29	8	market	market	NOUN
ajird-1132	29	9	is	be	AUX
ajird-1132	29	10	a	a	DET
ajird-1132	29	11	major	major	ADJ
ajird-1132	29	12	issue	issue	NOUN
ajird-1132	29	13	.	.	PUNCT
ajird-1132	30	1	a	a	DET
ajird-1132	30	2	few	few	ADJ
ajird-1132	30	3	indicators	indicator	NOUN
ajird-1132	30	4	of	of	ADP
ajird-1132	30	5	this	this	DET
ajird-1132	30	6	issue	issue	NOUN
ajird-1132	30	7	are	be	AUX
ajird-1132	30	8	a	a	DET
ajird-1132	30	9	decline	decline	NOUN
ajird-1132	30	10	in	in	ADP
ajird-1132	30	11	sales	sale	NOUN
ajird-1132	30	12	,	,	PUNCT
ajird-1132	30	13	a	a	DET
ajird-1132	30	14	reduction	reduction	NOUN
ajird-1132	30	15	in	in	ADP
ajird-1132	30	16	consumer	consumer	NOUN
ajird-1132	30	17	participation	participation	NOUN
ajird-1132	30	18	,	,	PUNCT
ajird-1132	30	19	and	and	CCONJ
ajird-1132	30	20	an	an	DET
ajird-1132	30	21	increase	increase	NOUN
ajird-1132	30	22	in	in	ADP
ajird-1132	30	23	customer	customer	NOUN
ajird-1132	30	24	turnover	turnover	NOUN
ajird-1132	30	25	.	.	PUNCT
ajird-1132	31	1	the	the	DET
ajird-1132	31	2	key	key	NOUN
ajird-1132	31	3	to	to	ADP
ajird-1132	31	4	resolving	resolve	VERB
ajird-1132	31	5	these	these	DET
ajird-1132	31	6	problems	problem	NOUN
ajird-1132	31	7	is	be	AUX
ajird-1132	31	8	effective	effective	ADJ
ajird-1132	31	9	business	business	NOUN
ajird-1132	31	10	image	image	NOUN
ajird-1132	31	11	management	management	NOUN
ajird-1132	31	12	.	.	PUNCT
ajird-1132	32	1	organisations	organisation	NOUN
ajird-1132	32	2	may	may	AUX
ajird-1132	32	3	increase	increase	VERB
ajird-1132	32	4	their	their	PRON
ajird-1132	32	5	attraction	attraction	NOUN
ajird-1132	32	6	to	to	ADP
ajird-1132	32	7	their	their	PRON
ajird-1132	32	8	target	target	NOUN
ajird-1132	32	9	audience	audience	NOUN
ajird-1132	32	10	,	,	PUNCT
ajird-1132	32	11	maintain	maintain	VERB
ajird-1132	32	12	their	their	PRON
ajird-1132	32	13	credibility	credibility	NOUN
ajird-1132	32	14	,	,	PUNCT
ajird-1132	32	15	set	set	VERB
ajird-1132	32	16	themselves	themselves	PRON
ajird-1132	32	17	apart	apart	ADV
ajird-1132	32	18	from	from	ADP
ajird-1132	32	19	their	their	PRON
ajird-1132	32	20	competitors	competitor	NOUN
ajird-1132	32	21	,	,	PUNCT
ajird-1132	32	22	and	and	CCONJ
ajird-1132	32	23	build	build	VERB
ajird-1132	32	24	a	a	DET
ajird-1132	32	25	strong	strong	ADJ
ajird-1132	32	26	corporate	corporate	ADJ
ajird-1132	32	27	brand	brand	NOUN
ajird-1132	32	28	and	and	CCONJ
ajird-1132	32	29	reputation	reputation	NOUN
ajird-1132	32	30	.	.	PUNCT
ajird-1132	33	1	businesses	business	NOUN
ajird-1132	33	2	may	may	AUX
ajird-1132	33	3	take	take	VERB
ajird-1132	33	4	advantage	advantage	NOUN
ajird-1132	33	5	of	of	ADP
ajird-1132	33	6	the	the	DET
ajird-1132	33	7	positive	positive	ADJ
ajird-1132	33	8	word	word	NOUN
ajird-1132	33	9	-	-	PUNCT
ajird-1132	33	10	of	of	ADP
ajird-1132	33	11	-	-	PUNCT
ajird-1132	33	12	mouth	mouth	NOUN
ajird-1132	33	13	effect	effect	NOUN
ajird-1132	33	14	to	to	PART
ajird-1132	33	15	enhance	enhance	VERB
ajird-1132	33	16	their	their	PRON
ajird-1132	33	17	reputation	reputation	NOUN
ajird-1132	33	18	with	with	ADP
ajird-1132	33	19	customers	customer	NOUN
ajird-1132	33	20	.	.	PUNCT
ajird-1132	34	1	in	in	ADP
ajird-1132	34	2	the	the	DET
ajird-1132	34	3	past	past	NOUN
ajird-1132	34	4	,	,	PUNCT
ajird-1132	34	5	studies	study	NOUN
ajird-1132	34	6	conducted	conduct	VERB
ajird-1132	34	7	by	by	ADP
ajird-1132	34	8	adeniji	adeniji	PROPN
ajird-1132	34	9	et	et	PROPN
ajird-1132	34	10	al	al	PROPN
ajird-1132	34	11	.	.	PROPN
ajird-1132	34	12	(	(	PUNCT
ajird-1132	34	13	2015	2015	NUM
ajird-1132	34	14	)	)	PUNCT
ajird-1132	34	15	,	,	PUNCT
ajird-1132	34	16	okoisama	okoisama	NOUN
ajird-1132	34	17	et	et	PROPN
ajird-1132	34	18	al	al	PROPN
ajird-1132	34	19	.	.	PROPN
ajird-1132	34	20	(	(	PUNCT
ajird-1132	34	21	2017	2017	NUM
ajird-1132	34	22	)	)	PUNCT
ajird-1132	34	23	,	,	PUNCT
ajird-1132	34	24	and	and	CCONJ
ajird-1132	34	25	leblebici	leblebici	NOUN
ajird-1132	34	26	(	(	PUNCT
ajird-1132	34	27	2012	2012	NUM
ajird-1132	34	28	)	)	PUNCT
ajird-1132	34	29	have	have	AUX
ajird-1132	34	30	examined	examine	VERB
ajird-1132	34	31	the	the	DET
ajird-1132	34	32	relationship	relationship	NOUN
ajird-1132	34	33	between	between	ADP
ajird-1132	34	34	organisational	organisational	ADJ
ajird-1132	34	35	performance	performance	NOUN
ajird-1132	34	36	across	across	ADP
ajird-1132	34	37	various	various	ADJ
ajird-1132	34	38	industries	industry	NOUN
ajird-1132	34	39	in	in	ADP
ajird-1132	34	40	various	various	ADJ
ajird-1132	34	41	settings	setting	NOUN
ajird-1132	34	42	.	.	PUNCT
ajird-1132	35	1	this	this	DET
ajird-1132	35	2	study	study	NOUN
ajird-1132	35	3	examines	examine	VERB
ajird-1132	35	4	the	the	DET
ajird-1132	35	5	relationship	relationship	NOUN
ajird-1132	35	6	between	between	ADP
ajird-1132	35	7	business	business	NOUN
ajird-1132	35	8	image	image	NOUN
ajird-1132	35	9	management	management	NOUN
ajird-1132	35	10	and	and	CCONJ
ajird-1132	35	11	organisational	organisational	ADJ
ajird-1132	35	12	effectiveness	effectiveness	NOUN
ajird-1132	35	13	in	in	ADP
ajird-1132	35	14	mobile	mobile	ADJ
ajird-1132	35	15	phone	phone	NOUN
ajird-1132	35	16	businesses	business	NOUN
ajird-1132	35	17	.	.	PUNCT
ajird-1132	36	1	objectives	objective	NOUN
ajird-1132	36	2	of	of	ADP
ajird-1132	36	3	the	the	DET
ajird-1132	36	4	study	study	NOUN
ajird-1132	36	5	first	first	ADV
ajird-1132	36	6	and	and	CCONJ
ajird-1132	36	7	foremost	foremost	ADV
ajird-1132	36	8	,	,	PUNCT
ajird-1132	36	9	this	this	DET
ajird-1132	36	10	investigation	investigation	NOUN
ajird-1132	36	11	's	's	PART
ajird-1132	36	12	main	main	ADJ
ajird-1132	36	13	goal	goal	NOUN
ajird-1132	36	14	is	be	AUX
ajird-1132	36	15	to	to	PART
ajird-1132	36	16	ascertain	ascertain	VERB
ajird-1132	36	17	the	the	DET
ajird-1132	36	18	relationship	relationship	NOUN
ajird-1132	36	19	that	that	PRON
ajird-1132	36	20	exists	exist	VERB
ajird-1132	36	21	between	between	ADP
ajird-1132	36	22	corporate	corporate	ADJ
ajird-1132	36	23	image	image	NOUN
ajird-1132	36	24	management	management	NOUN
ajird-1132	36	25	and	and	CCONJ
ajird-1132	36	26	organizational	organizational	ADJ
ajird-1132	36	27	effectiveness	effectiveness	NOUN
ajird-1132	36	28	in	in	ADP
ajird-1132	36	29	telecom	telecom	NOUN
ajird-1132	36	30	companies	company	NOUN
ajird-1132	36	31	.	.	PUNCT
ajird-1132	37	1	the	the	DET
ajird-1132	37	2	main	main	ADJ
ajird-1132	37	3	objectives	objective	NOUN
ajird-1132	37	4	were	be	AUX
ajird-1132	37	5	to	to	PART
ajird-1132	37	6	:	:	PUNCT
ajird-1132	37	7	i.	i.	NOUN
ajird-1132	37	8	evaluate	evaluate	VERB
ajird-1132	37	9	the	the	DET
ajird-1132	37	10	relationships	relationship	NOUN
ajird-1132	37	11	between	between	ADP
ajird-1132	37	12	the	the	DET
ajird-1132	37	13	corporate	corporate	ADJ
ajird-1132	37	14	identity	identity	NOUN
ajird-1132	37	15	and	and	CCONJ
ajird-1132	37	16	customer	customer	NOUN
ajird-1132	37	17	acquisition	acquisition	PROPN
ajird-1132	37	18	ii	ii	PROPN
ajird-1132	37	19	.	.	PROPN
ajird-1132	37	20	evaluate	evaluate	VERB
ajird-1132	37	21	the	the	DET
ajird-1132	37	22	relationships	relationship	NOUN
ajird-1132	37	23	between	between	ADP
ajird-1132	37	24	the	the	DET
ajird-1132	37	25	corporate	corporate	ADJ
ajird-1132	37	26	reputation	reputation	NOUN
ajird-1132	37	27	and	and	CCONJ
ajird-1132	37	28	customer	customer	NOUN
ajird-1132	37	29	acquisitions	acquisition	NOUN
ajird-1132	37	30	;	;	PUNCT
ajird-1132	37	31	american	american	ADJ
ajird-1132	37	32	journal	journal	PROPN
ajird-1132	37	33	of	of	ADP
ajird-1132	37	34	interdisciplinary	interdisciplinary	ADJ
ajird-1132	37	35	research	research	NOUN
ajird-1132	37	36	and	and	CCONJ
ajird-1132	37	37	development	development	NOUN
ajird-1132	37	38	issn	issn	PROPN
ajird-1132	37	39	online	online	NOUN
ajird-1132	37	40	:	:	PUNCT
ajird-1132	37	41	2771	2771	NUM
ajird-1132	37	42	-	-	SYM
ajird-1132	37	43	8948	8948	NUM
ajird-1132	37	44	website	website	NOUN
ajird-1132	37	45	:	:	PUNCT
ajird-1132	37	46	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1132	37	47	volume	volume	NOUN
ajird-1132	37	48	19	19	NUM
ajird-1132	37	49	,	,	PUNCT
ajird-1132	37	50	aug	aug	PROPN
ajird-1132	37	51	.	.	PROPN
ajird-1132	37	52	,	,	PUNCT
ajird-1132	37	53	2023	2023	NUM
ajird-1132	37	54	105	105	NUM
ajird-1132	37	55	|	|	ADV
ajird-1132	37	56	p	p	NOUN
ajird-1132	37	57	a	a	DET
ajird-1132	37	58	g	g	NOUN
ajird-1132	37	59	e	e	NOUN
ajird-1132	37	60	cimoe	cimoe	X
ajird-1132	37	61	model	model	NOUN
ajird-1132	37	62	adapted	adapt	VERB
ajird-1132	37	63	from	from	ADP
ajird-1132	37	64	okoisama	okoisama	NOUN
ajird-1132	37	65	et	et	PROPN
ajird-1132	37	66	al	al	PROPN
ajird-1132	37	67	.	.	PROPN
ajird-1132	37	68	,	,	PUNCT
ajird-1132	37	69	(	(	PUNCT
ajird-1132	37	70	2017	2017	NUM
ajird-1132	37	71	)	)	PUNCT
ajird-1132	37	72	;	;	PUNCT
ajird-1132	37	73	and	and	CCONJ
ajird-1132	37	74	barney	barney	NOUN
ajird-1132	37	75	(	(	PUNCT
ajird-1132	37	76	1991	1991	NUM
ajird-1132	37	77	)	)	PUNCT
ajird-1132	37	78	source	source	NOUN
ajird-1132	37	79	:	:	PUNCT
ajird-1132	37	80	conceptualized	conceptualize	VERB
ajird-1132	37	81	by	by	ADP
ajird-1132	37	82	the	the	DET
ajird-1132	37	83	researcher	researcher	NOUN
ajird-1132	37	84	theoretical	theoretical	ADJ
ajird-1132	37	85	framework	framework	NOUN
ajird-1132	37	86	resource	resource	NOUN
ajird-1132	37	87	based	base	VERB
ajird-1132	37	88	view	view	NOUN
ajird-1132	37	89	theory	theory	NOUN
ajird-1132	37	90	according	accord	VERB
ajird-1132	37	91	to	to	ADP
ajird-1132	37	92	the	the	DET
ajird-1132	37	93	resource	resource	NOUN
ajird-1132	37	94	-	-	PUNCT
ajird-1132	37	95	based	base	VERB
ajird-1132	37	96	view	view	NOUN
ajird-1132	37	97	(	(	PUNCT
ajird-1132	37	98	rbv	rbv	NOUN
ajird-1132	37	99	)	)	PUNCT
ajird-1132	37	100	paradigm	paradigm	NOUN
ajird-1132	37	101	,	,	PUNCT
ajird-1132	37	102	a	a	DET
ajird-1132	37	103	company	company	NOUN
ajird-1132	37	104	's	's	PART
ajird-1132	37	105	competitive	competitive	ADJ
ajird-1132	37	106	advantage	advantage	NOUN
ajird-1132	37	107	comes	come	VERB
ajird-1132	37	108	from	from	ADP
ajird-1132	37	109	its	its	PRON
ajird-1132	37	110	unique	unique	ADJ
ajird-1132	37	111	combination	combination	NOUN
ajird-1132	37	112	of	of	ADP
ajird-1132	37	113	resources	resource	NOUN
ajird-1132	37	114	and	and	CCONJ
ajird-1132	37	115	capabilities	capability	NOUN
ajird-1132	37	116	rather	rather	ADV
ajird-1132	37	117	than	than	ADP
ajird-1132	37	118	the	the	DET
ajird-1132	37	119	external	external	ADJ
ajird-1132	37	120	environment	environment	NOUN
ajird-1132	37	121	.	.	PUNCT
ajird-1132	38	1	based	base	VERB
ajird-1132	38	2	on	on	ADP
ajird-1132	38	3	this	this	DET
ajird-1132	38	4	theory	theory	NOUN
ajird-1132	38	5	,	,	PUNCT
ajird-1132	38	6	businesses	business	NOUN
ajird-1132	38	7	can	can	AUX
ajird-1132	38	8	gain	gain	VERB
ajird-1132	38	9	an	an	DET
ajird-1132	38	10	advantage	advantage	NOUN
ajird-1132	38	11	over	over	ADP
ajird-1132	38	12	competitors	competitor	NOUN
ajird-1132	38	13	over	over	ADP
ajird-1132	38	14	the	the	DET
ajird-1132	38	15	long	long	ADJ
ajird-1132	38	16	run	run	NOUN
ajird-1132	38	17	if	if	SCONJ
ajird-1132	38	18	they	they	PRON
ajird-1132	38	19	have	have	VERB
ajird-1132	38	20	resources	resource	NOUN
ajird-1132	38	21	that	that	PRON
ajird-1132	38	22	are	be	AUX
ajird-1132	38	23	valuable	valuable	ADJ
ajird-1132	38	24	,	,	PUNCT
ajird-1132	38	25	uncommon	uncommon	ADJ
ajird-1132	38	26	,	,	PUNCT
ajird-1132	38	27	unique	unique	ADJ
ajird-1132	38	28	,	,	PUNCT
ajird-1132	38	29	and	and	CCONJ
ajird-1132	38	30	nonreplaceable	nonreplaceable	ADJ
ajird-1132	38	31	.	.	PUNCT
ajird-1132	39	1	barney	barney	NOUN
ajird-1132	39	2	(	(	PUNCT
ajird-1132	39	3	1991	1991	NUM
ajird-1132	39	4	)	)	PUNCT
ajird-1132	39	5	introduced	introduce	VERB
ajird-1132	39	6	rbv	rbv	NOUN
ajird-1132	39	7	as	as	ADP
ajird-1132	39	8	a	a	DET
ajird-1132	39	9	framework	framework	NOUN
ajird-1132	39	10	for	for	ADP
ajird-1132	39	11	understanding	understanding	NOUN
ajird-1132	39	12	why	why	SCONJ
ajird-1132	39	13	some	some	DET
ajird-1132	39	14	firms	firm	NOUN
ajird-1132	39	15	outperform	outperform	VERB
ajird-1132	39	16	others	other	NOUN
ajird-1132	39	17	consistently	consistently	ADV
ajird-1132	39	18	.	.	PUNCT
ajird-1132	40	1	according	accord	VERB
ajird-1132	40	2	to	to	ADP
ajird-1132	40	3	the	the	DET
ajird-1132	40	4	rbv	rbv	NOUN
ajird-1132	40	5	,	,	PUNCT
ajird-1132	40	6	resources	resource	NOUN
ajird-1132	40	7	can	can	AUX
ajird-1132	40	8	be	be	AUX
ajird-1132	40	9	tangible	tangible	ADJ
ajird-1132	40	10	or	or	CCONJ
ajird-1132	40	11	intangible	intangible	ADJ
ajird-1132	40	12	and	and	CCONJ
ajird-1132	40	13	include	include	VERB
ajird-1132	40	14	assets	asset	NOUN
ajird-1132	40	15	like	like	ADP
ajird-1132	40	16	patents	patent	NOUN
ajird-1132	40	17	,	,	PUNCT
ajird-1132	40	18	brand	brand	NOUN
ajird-1132	40	19	reputation	reputation	NOUN
ajird-1132	40	20	,	,	PUNCT
ajird-1132	40	21	skilled	skilled	ADJ
ajird-1132	40	22	workforce	workforce	NOUN
ajird-1132	40	23	,	,	PUNCT
ajird-1132	40	24	and	and	CCONJ
ajird-1132	40	25	organizational	organizational	ADJ
ajird-1132	40	26	culture	culture	NOUN
ajird-1132	40	27	.	.	PUNCT
ajird-1132	41	1	these	these	DET
ajird-1132	41	2	resources	resource	NOUN
ajird-1132	41	3	,	,	PUNCT
ajird-1132	41	4	when	when	SCONJ
ajird-1132	41	5	combined	combined	ADJ
ajird-1132	41	6	effectively	effectively	ADV
ajird-1132	41	7	,	,	PUNCT
ajird-1132	41	8	enable	enable	ADJ
ajird-1132	41	9	firms	firm	NOUN
ajird-1132	41	10	to	to	PART
ajird-1132	41	11	develop	develop	VERB
ajird-1132	41	12	core	core	ADJ
ajird-1132	41	13	competencies	competency	NOUN
ajird-1132	41	14	,	,	PUNCT
ajird-1132	41	15	which	which	PRON
ajird-1132	41	16	serve	serve	VERB
ajird-1132	41	17	as	as	ADP
ajird-1132	41	18	the	the	DET
ajird-1132	41	19	foundation	foundation	NOUN
ajird-1132	41	20	for	for	ADP
ajird-1132	41	21	competitive	competitive	ADJ
ajird-1132	41	22	advantage	advantage	NOUN
ajird-1132	41	23	.	.	PUNCT
ajird-1132	42	1	in	in	ADP
ajird-1132	42	2	the	the	DET
ajird-1132	42	3	context	context	NOUN
ajird-1132	42	4	of	of	ADP
ajird-1132	42	5	corporate	corporate	ADJ
ajird-1132	42	6	image	image	NOUN
ajird-1132	42	7	management	management	NOUN
ajird-1132	42	8	and	and	CCONJ
ajird-1132	42	9	organizational	organizational	ADJ
ajird-1132	42	10	effectiveness	effectiveness	NOUN
ajird-1132	42	11	,	,	PUNCT
ajird-1132	42	12	the	the	DET
ajird-1132	42	13	rbv	rbv	NOUN
ajird-1132	42	14	offers	offer	VERB
ajird-1132	42	15	valuable	valuable	ADJ
ajird-1132	42	16	insights	insight	NOUN
ajird-1132	42	17	into	into	ADP
ajird-1132	42	18	how	how	SCONJ
ajird-1132	42	19	firms	firm	NOUN
ajird-1132	42	20	can	can	AUX
ajird-1132	42	21	leverage	leverage	VERB
ajird-1132	42	22	their	their	PRON
ajird-1132	42	23	resources	resource	NOUN
ajird-1132	42	24	to	to	PART
ajird-1132	42	25	enhance	enhance	VERB
ajird-1132	42	26	their	their	PRON
ajird-1132	42	27	image	image	NOUN
ajird-1132	42	28	and	and	CCONJ
ajird-1132	42	29	improve	improve	VERB
ajird-1132	42	30	overall	overall	ADJ
ajird-1132	42	31	performance	performance	NOUN
ajird-1132	42	32	.	.	PUNCT
ajird-1132	43	1	corporate	corporate	ADJ
ajird-1132	43	2	image	image	NOUN
ajird-1132	43	3	management	management	NOUN
ajird-1132	43	4	involves	involve	VERB
ajird-1132	43	5	shaping	shape	VERB
ajird-1132	43	6	stakeholders	stakeholder	NOUN
ajird-1132	43	7	'	'	PART
ajird-1132	43	8	perceptions	perception	NOUN
ajird-1132	43	9	of	of	ADP
ajird-1132	43	10	the	the	DET
ajird-1132	43	11	firm	firm	NOUN
ajird-1132	43	12	through	through	ADP
ajird-1132	43	13	strategic	strategic	ADJ
ajird-1132	43	14	communication	communication	NOUN
ajird-1132	43	15	and	and	CCONJ
ajird-1132	43	16	actions	action	NOUN
ajird-1132	43	17	(	(	PUNCT
ajird-1132	43	18	dowling	dowling	NOUN
ajird-1132	43	19	,	,	PUNCT
ajird-1132	43	20	2001	2001	NUM
ajird-1132	43	21	)	)	PUNCT
ajird-1132	43	22	.	.	PUNCT
ajird-1132	44	1	by	by	ADP
ajird-1132	44	2	leveraging	leverage	VERB
ajird-1132	44	3	its	its	PRON
ajird-1132	44	4	unique	unique	ADJ
ajird-1132	44	5	resources	resource	NOUN
ajird-1132	44	6	and	and	CCONJ
ajird-1132	44	7	capabilities	capability	NOUN
ajird-1132	44	8	,	,	PUNCT
ajird-1132	44	9	a	a	DET
ajird-1132	44	10	firm	firm	NOUN
ajird-1132	44	11	can	can	AUX
ajird-1132	44	12	develop	develop	VERB
ajird-1132	44	13	a	a	DET
ajird-1132	44	14	distinctive	distinctive	ADJ
ajird-1132	44	15	corporate	corporate	ADJ
ajird-1132	44	16	image	image	NOUN
ajird-1132	44	17	that	that	PRON
ajird-1132	44	18	resonates	resonate	VERB
ajird-1132	44	19	with	with	ADP
ajird-1132	44	20	stakeholders	stakeholder	NOUN
ajird-1132	44	21	and	and	CCONJ
ajird-1132	44	22	differentiates	differentiate	VERB
ajird-1132	44	23	it	it	PRON
ajird-1132	44	24	from	from	ADP
ajird-1132	44	25	competitors	competitor	NOUN
ajird-1132	44	26	.	.	PUNCT
ajird-1132	45	1	corporate	corporate	ADJ
ajird-1132	45	2	image	image	NOUN
ajird-1132	45	3	management	management	NOUN
ajird-1132	45	4	organizational	organizational	ADJ
ajird-1132	45	5	effectiveness	effectiveness	NOUN
ajird-1132	45	6	corporate	corporate	ADJ
ajird-1132	45	7	identity	identity	NOUN
ajird-1132	45	8	corporate	corporate	ADJ
ajird-1132	45	9	reputation	reputation	NOUN
ajird-1132	45	10	customer	customer	NOUN
ajird-1132	45	11	acquisition	acquisition	NOUN
ajird-1132	45	12	american	american	PROPN
ajird-1132	45	13	journal	journal	PROPN
ajird-1132	45	14	of	of	ADP
ajird-1132	45	15	interdisciplinary	interdisciplinary	ADJ
ajird-1132	45	16	research	research	NOUN
ajird-1132	45	17	and	and	CCONJ
ajird-1132	45	18	development	development	NOUN
ajird-1132	45	19	issn	issn	PROPN
ajird-1132	45	20	online	online	NOUN
ajird-1132	45	21	:	:	PUNCT
ajird-1132	45	22	2771	2771	NUM
ajird-1132	45	23	-	-	SYM
ajird-1132	45	24	8948	8948	NUM
ajird-1132	45	25	website	website	NOUN
ajird-1132	45	26	:	:	PUNCT
ajird-1132	45	27	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1132	45	28	volume	volume	NOUN
ajird-1132	45	29	19	19	NUM
ajird-1132	45	30	,	,	PUNCT
ajird-1132	45	31	aug	aug	PROPN
ajird-1132	45	32	.	.	PROPN
ajird-1132	45	33	,	,	PUNCT
ajird-1132	45	34	2023	2023	NUM
ajird-1132	45	35	106	106	NUM
ajird-1132	46	1	|	|	ADV
ajird-1132	46	2	p	p	NOUN
ajird-1132	46	3	a	a	DET
ajird-1132	46	4	g	g	NOUN
ajird-1132	46	5	e	e	NOUN
ajird-1132	46	6	furthermore	furthermore	ADV
ajird-1132	46	7	,	,	PUNCT
ajird-1132	46	8	the	the	DET
ajird-1132	46	9	rbv	rbv	NOUN
ajird-1132	46	10	underscores	underscore	VERB
ajird-1132	46	11	the	the	DET
ajird-1132	46	12	role	role	NOUN
ajird-1132	46	13	of	of	ADP
ajird-1132	46	14	intangible	intangible	ADJ
ajird-1132	46	15	resources	resource	NOUN
ajird-1132	46	16	such	such	ADJ
ajird-1132	46	17	as	as	ADP
ajird-1132	46	18	organizational	organizational	ADJ
ajird-1132	46	19	culture	culture	NOUN
ajird-1132	46	20	and	and	CCONJ
ajird-1132	46	21	reputation	reputation	NOUN
ajird-1132	46	22	in	in	ADP
ajird-1132	46	23	shaping	shape	VERB
ajird-1132	46	24	corporate	corporate	ADJ
ajird-1132	46	25	image	image	NOUN
ajird-1132	46	26	and	and	CCONJ
ajird-1132	46	27	driving	drive	VERB
ajird-1132	46	28	organizational	organizational	ADJ
ajird-1132	46	29	effectiveness	effectiveness	NOUN
ajird-1132	46	30	(	(	PUNCT
ajird-1132	46	31	barney	barney	NOUN
ajird-1132	46	32	,	,	PUNCT
ajird-1132	46	33	1991	1991	NUM
ajird-1132	46	34	)	)	PUNCT
ajird-1132	46	35	.	.	PUNCT
ajird-1132	47	1	a	a	DET
ajird-1132	47	2	strong	strong	ADJ
ajird-1132	47	3	organizational	organizational	ADJ
ajird-1132	47	4	culture	culture	NOUN
ajird-1132	47	5	that	that	PRON
ajird-1132	47	6	values	value	VERB
ajird-1132	47	7	innovation	innovation	NOUN
ajird-1132	47	8	,	,	PUNCT
ajird-1132	47	9	integrity	integrity	NOUN
ajird-1132	47	10	,	,	PUNCT
ajird-1132	47	11	and	and	CCONJ
ajird-1132	47	12	social	social	ADJ
ajird-1132	47	13	responsibility	responsibility	NOUN
ajird-1132	47	14	can	can	AUX
ajird-1132	47	15	contribute	contribute	VERB
ajird-1132	47	16	to	to	ADP
ajird-1132	47	17	a	a	DET
ajird-1132	47	18	positive	positive	ADJ
ajird-1132	47	19	corporate	corporate	ADJ
ajird-1132	47	20	image	image	NOUN
ajird-1132	47	21	,	,	PUNCT
ajird-1132	47	22	attracting	attract	VERB
ajird-1132	47	23	stakeholders	stakeholder	NOUN
ajird-1132	47	24	and	and	CCONJ
ajird-1132	47	25	fostering	foster	VERB
ajird-1132	47	26	employee	employee	NOUN
ajird-1132	47	27	engagement	engagement	NOUN
ajird-1132	47	28	.	.	PUNCT
ajird-1132	48	1	additionally	additionally	ADV
ajird-1132	48	2	,	,	PUNCT
ajird-1132	48	3	a	a	DET
ajird-1132	48	4	favorable	favorable	ADJ
ajird-1132	48	5	corporate	corporate	ADJ
ajird-1132	48	6	image	image	NOUN
ajird-1132	48	7	can	can	AUX
ajird-1132	48	8	enhance	enhance	VERB
ajird-1132	48	9	a	a	DET
ajird-1132	48	10	firm	firm	NOUN
ajird-1132	48	11	's	's	PART
ajird-1132	48	12	ability	ability	NOUN
ajird-1132	48	13	to	to	PART
ajird-1132	48	14	attract	attract	VERB
ajird-1132	48	15	top	top	ADJ
ajird-1132	48	16	talent	talent	NOUN
ajird-1132	48	17	,	,	PUNCT
ajird-1132	48	18	form	form	VERB
ajird-1132	48	19	strategic	strategic	ADJ
ajird-1132	48	20	alliances	alliance	NOUN
ajird-1132	48	21	,	,	PUNCT
ajird-1132	48	22	and	and	CCONJ
ajird-1132	48	23	retain	retain	VERB
ajird-1132	48	24	customers	customer	NOUN
ajird-1132	48	25	,	,	PUNCT
ajird-1132	48	26	thereby	thereby	ADV
ajird-1132	48	27	bolstering	bolster	VERB
ajird-1132	48	28	organizational	organizational	ADJ
ajird-1132	48	29	effectiveness	effectiveness	NOUN
ajird-1132	48	30	.	.	PUNCT
ajird-1132	49	1	the	the	DET
ajird-1132	49	2	resource	resource	NOUN
ajird-1132	49	3	-	-	PUNCT
ajird-1132	49	4	based	base	VERB
ajird-1132	49	5	prospect	prospect	NOUN
ajird-1132	49	6	theory	theory	NOUN
ajird-1132	49	7	provides	provide	VERB
ajird-1132	49	8	a	a	DET
ajird-1132	49	9	thorough	thorough	ADJ
ajird-1132	49	10	framework	framework	NOUN
ajird-1132	49	11	for	for	ADP
ajird-1132	49	12	understanding	understand	VERB
ajird-1132	49	13	how	how	SCONJ
ajird-1132	49	14	businesses	business	NOUN
ajird-1132	49	15	may	may	AUX
ajird-1132	49	16	enhance	enhance	VERB
ajird-1132	49	17	organisational	organisational	ADJ
ajird-1132	49	18	performance	performance	NOUN
ajird-1132	49	19	and	and	CCONJ
ajird-1132	49	20	control	control	VERB
ajird-1132	49	21	their	their	PRON
ajird-1132	49	22	brand	brand	NOUN
ajird-1132	49	23	image	image	NOUN
ajird-1132	49	24	.	.	PUNCT
ajird-1132	50	1	businesses	business	NOUN
ajird-1132	50	2	that	that	PRON
ajird-1132	50	3	operate	operate	VERB
ajird-1132	50	4	in	in	ADP
ajird-1132	50	5	dynamic	dynamic	ADJ
ajird-1132	50	6	environments	environment	NOUN
ajird-1132	50	7	have	have	VERB
ajird-1132	50	8	the	the	DET
ajird-1132	50	9	opportunity	opportunity	NOUN
ajird-1132	50	10	to	to	PART
ajird-1132	50	11	improve	improve	VERB
ajird-1132	50	12	their	their	PRON
ajird-1132	50	13	competitiveness	competitiveness	NOUN
ajird-1132	50	14	,	,	PUNCT
ajird-1132	50	15	project	project	VERB
ajird-1132	50	16	a	a	DET
ajird-1132	50	17	positive	positive	ADJ
ajird-1132	50	18	image	image	NOUN
ajird-1132	50	19	of	of	ADP
ajird-1132	50	20	their	their	PRON
ajird-1132	50	21	brand	brand	NOUN
ajird-1132	50	22	,	,	PUNCT
ajird-1132	50	23	and	and	CCONJ
ajird-1132	50	24	achieve	achieve	VERB
ajird-1132	50	25	long	long	ADJ
ajird-1132	50	26	-	-	PUNCT
ajird-1132	50	27	term	term	NOUN
ajird-1132	50	28	success	success	NOUN
ajird-1132	50	29	through	through	ADP
ajird-1132	50	30	the	the	DET
ajird-1132	50	31	identification	identification	NOUN
ajird-1132	50	32	and	and	CCONJ
ajird-1132	50	33	preservation	preservation	NOUN
ajird-1132	50	34	of	of	ADP
ajird-1132	50	35	valuable	valuable	ADJ
ajird-1132	50	36	assets	asset	NOUN
ajird-1132	50	37	,	,	PUNCT
ajird-1132	50	38	the	the	DET
ajird-1132	50	39	development	development	NOUN
ajird-1132	50	40	of	of	ADP
ajird-1132	50	41	new	new	ADJ
ajird-1132	50	42	skills	skill	NOUN
ajird-1132	50	43	,	,	PUNCT
ajird-1132	50	44	and	and	CCONJ
ajird-1132	50	45	the	the	DET
ajird-1132	50	46	establishment	establishment	NOUN
ajird-1132	50	47	of	of	ADP
ajird-1132	50	48	a	a	DET
ajird-1132	50	49	positive	positive	ADJ
ajird-1132	50	50	organisational	organisational	ADJ
ajird-1132	50	51	culture	culture	NOUN
ajird-1132	50	52	.	.	PUNCT
ajird-1132	51	1	literature	literature	NOUN
ajird-1132	51	2	review	review	VERB
ajird-1132	51	3	corporate	corporate	ADJ
ajird-1132	51	4	image	image	NOUN
ajird-1132	51	5	management	management	NOUN
ajird-1132	51	6	the	the	DET
ajird-1132	51	7	term	term	NOUN
ajird-1132	51	8	"	"	PUNCT
ajird-1132	51	9	business	business	NOUN
ajird-1132	51	10	image	image	NOUN
ajird-1132	51	11	"	"	PUNCT
ajird-1132	51	12	refers	refer	VERB
ajird-1132	51	13	to	to	ADP
ajird-1132	51	14	all	all	PRON
ajird-1132	51	15	of	of	ADP
ajird-1132	51	16	the	the	DET
ajird-1132	51	17	behavioural	behavioural	ADJ
ajird-1132	51	18	,	,	PUNCT
ajird-1132	51	19	verbal	verbal	ADJ
ajird-1132	51	20	,	,	PUNCT
ajird-1132	51	21	and	and	CCONJ
ajird-1132	51	22	visual	visual	ADJ
ajird-1132	51	23	components	component	NOUN
ajird-1132	51	24	that	that	PRON
ajird-1132	51	25	comprise	comprise	VERB
ajird-1132	51	26	a	a	DET
ajird-1132	51	27	corporation	corporation	NOUN
ajird-1132	51	28	(	(	PUNCT
ajird-1132	51	29	okoisama	okoisama	NOUN
ajird-1132	51	30	et	et	PROPN
ajird-1132	51	31	al	al	PROPN
ajird-1132	51	32	.	.	PROPN
ajird-1132	51	33	,	,	PUNCT
ajird-1132	51	34	2017	2017	NUM
ajird-1132	51	35	)	)	PUNCT
ajird-1132	51	36	.	.	PUNCT
ajird-1132	52	1	according	accord	VERB
ajird-1132	52	2	to	to	ADP
ajird-1132	52	3	jacket	jacket	NOUN
ajird-1132	52	4	et	et	PROPN
ajird-1132	52	5	al	al	PROPN
ajird-1132	52	6	.	.	PUNCT
ajird-1132	53	1	(	(	PUNCT
ajird-1132	53	2	1998	1998	NUM
ajird-1132	53	3	)	)	PUNCT
ajird-1132	53	4	,	,	PUNCT
ajird-1132	53	5	an	an	DET
ajird-1132	53	6	organisational	organisational	ADJ
ajird-1132	53	7	image	image	NOUN
ajird-1132	53	8	is	be	AUX
ajird-1132	53	9	a	a	DET
ajird-1132	53	10	collection	collection	NOUN
ajird-1132	53	11	of	of	ADP
ajird-1132	53	12	perceptions	perception	NOUN
ajird-1132	53	13	that	that	PRON
ajird-1132	53	14	arise	arise	VERB
ajird-1132	53	15	directly	directly	ADV
ajird-1132	53	16	or	or	CCONJ
ajird-1132	53	17	indirectly	indirectly	ADV
ajird-1132	53	18	from	from	ADP
ajird-1132	53	19	a	a	DET
ajird-1132	53	20	series	series	NOUN
ajird-1132	53	21	of	of	ADP
ajird-1132	53	22	official	official	ADJ
ajird-1132	53	23	and	and	CCONJ
ajird-1132	53	24	informal	informal	ADJ
ajird-1132	53	25	communications	communication	NOUN
ajird-1132	53	26	coming	come	VERB
ajird-1132	53	27	from	from	ADP
ajird-1132	53	28	the	the	DET
ajird-1132	53	29	business	business	NOUN
ajird-1132	53	30	.	.	PUNCT
ajird-1132	54	1	consumers	consumer	NOUN
ajird-1132	54	2	'	'	PART
ajird-1132	54	3	reactions	reaction	NOUN
ajird-1132	54	4	to	to	ADP
ajird-1132	54	5	a	a	DET
ajird-1132	54	6	company	company	NOUN
ajird-1132	54	7	's	's	PART
ajird-1132	54	8	whole	whole	ADJ
ajird-1132	54	9	offering	offering	NOUN
ajird-1132	54	10	are	be	AUX
ajird-1132	54	11	referred	refer	VERB
ajird-1132	54	12	to	to	ADP
ajird-1132	54	13	as	as	ADP
ajird-1132	54	14	the	the	DET
ajird-1132	54	15	corporate	corporate	ADJ
ajird-1132	54	16	image	image	NOUN
ajird-1132	54	17	,	,	PUNCT
ajird-1132	54	18	which	which	PRON
ajird-1132	54	19	is	be	AUX
ajird-1132	54	20	also	also	ADV
ajird-1132	54	21	referred	refer	VERB
ajird-1132	54	22	to	to	ADP
ajird-1132	54	23	as	as	ADP
ajird-1132	54	24	the	the	DET
ajird-1132	54	25	public	public	NOUN
ajird-1132	54	26	's	's	PART
ajird-1132	54	27	beliefs	belief	NOUN
ajird-1132	54	28	,	,	PUNCT
ajird-1132	54	29	ideas	idea	NOUN
ajird-1132	54	30	,	,	PUNCT
ajird-1132	54	31	and	and	CCONJ
ajird-1132	54	32	perceptions	perception	NOUN
ajird-1132	54	33	about	about	ADP
ajird-1132	54	34	a	a	DET
ajird-1132	54	35	certain	certain	ADJ
ajird-1132	54	36	business	business	NOUN
ajird-1132	54	37	(	(	PUNCT
ajird-1132	54	38	lee	lee	PROPN
ajird-1132	54	39	et	et	PROPN
ajird-1132	54	40	al	al	PROPN
ajird-1132	54	41	,	,	PUNCT
ajird-1132	54	42	2017	2017	NUM
ajird-1132	54	43	)	)	PUNCT
ajird-1132	54	44	.	.	PUNCT
ajird-1132	55	1	corporate	corporate	ADJ
ajird-1132	55	2	image	image	NOUN
ajird-1132	55	3	is	be	AUX
ajird-1132	55	4	a	a	DET
ajird-1132	55	5	result	result	NOUN
ajird-1132	55	6	of	of	ADP
ajird-1132	55	7	the	the	DET
ajird-1132	55	8	accumulation	accumulation	NOUN
ajird-1132	55	9	of	of	ADP
ajird-1132	55	10	an	an	DET
ajird-1132	55	11	individual	individual	NOUN
ajird-1132	55	12	's	's	PART
ajird-1132	55	13	consumption	consumption	NOUN
ajird-1132	55	14	and	and	CCONJ
ajird-1132	55	15	purchase	purchase	NOUN
ajird-1132	55	16	experiences	experience	NOUN
ajird-1132	55	17	over	over	ADP
ajird-1132	55	18	time	time	NOUN
ajird-1132	55	19	,	,	PUNCT
ajird-1132	55	20	according	accord	VERB
ajird-1132	55	21	to	to	ADP
ajird-1132	55	22	abdulmalik	abdulmalik	NOUN
ajird-1132	55	23	and	and	CCONJ
ajird-1132	55	24	ishola	ishola	PROPN
ajird-1132	55	25	(	(	PUNCT
ajird-1132	55	26	2020	2020	NUM
ajird-1132	55	27	)	)	PUNCT
ajird-1132	55	28	.	.	PUNCT
ajird-1132	56	1	according	accord	VERB
ajird-1132	56	2	to	to	ADP
ajird-1132	56	3	them	they	PRON
ajird-1132	56	4	,	,	PUNCT
ajird-1132	56	5	it	it	PRON
ajird-1132	56	6	has	have	VERB
ajird-1132	56	7	two	two	NUM
ajird-1132	56	8	main	main	ADJ
ajird-1132	56	9	components	component	NOUN
ajird-1132	56	10	:	:	PUNCT
ajird-1132	56	11	emotional	emotional	ADJ
ajird-1132	56	12	and	and	CCONJ
ajird-1132	56	13	functional	functional	ADJ
ajird-1132	56	14	.	.	PUNCT
ajird-1132	57	1	thus	thus	ADV
ajird-1132	57	2	,	,	PUNCT
ajird-1132	57	3	the	the	DET
ajird-1132	57	4	functional	functional	ADJ
ajird-1132	57	5	aspect	aspect	NOUN
ajird-1132	57	6	of	of	ADP
ajird-1132	57	7	an	an	DET
ajird-1132	57	8	organization	organization	NOUN
ajird-1132	57	9	's	's	PART
ajird-1132	57	10	image	image	NOUN
ajird-1132	57	11	is	be	AUX
ajird-1132	57	12	linked	link	VERB
ajird-1132	57	13	to	to	ADP
ajird-1132	57	14	the	the	DET
ajird-1132	57	15	measurable	measurable	ADJ
ajird-1132	57	16	quality	quality	NOUN
ajird-1132	57	17	of	of	ADP
ajird-1132	57	18	its	its	PRON
ajird-1132	57	19	products	product	NOUN
ajird-1132	57	20	and	and	CCONJ
ajird-1132	57	21	services	service	NOUN
ajird-1132	57	22	.	.	PUNCT
ajird-1132	58	1	on	on	ADP
ajird-1132	58	2	the	the	DET
ajird-1132	58	3	other	other	ADJ
ajird-1132	58	4	hand	hand	NOUN
ajird-1132	58	5	,	,	PUNCT
ajird-1132	58	6	the	the	DET
ajird-1132	58	7	emotional	emotional	ADJ
ajird-1132	58	8	aspect	aspect	NOUN
ajird-1132	58	9	is	be	AUX
ajird-1132	58	10	related	relate	VERB
ajird-1132	58	11	to	to	ADP
ajird-1132	58	12	the	the	DET
ajird-1132	58	13	psychological	psychological	ADJ
ajird-1132	58	14	aspect	aspect	NOUN
ajird-1132	58	15	,	,	PUNCT
ajird-1132	58	16	which	which	PRON
ajird-1132	58	17	is	be	AUX
ajird-1132	58	18	represented	represent	VERB
ajird-1132	58	19	by	by	ADP
ajird-1132	58	20	people	people	NOUN
ajird-1132	58	21	's	's	PART
ajird-1132	58	22	feelings	feeling	NOUN
ajird-1132	58	23	and	and	CCONJ
ajird-1132	58	24	perceptions	perception	NOUN
ajird-1132	58	25	about	about	ADP
ajird-1132	58	26	the	the	DET
ajird-1132	58	27	company	company	NOUN
ajird-1132	58	28	(	(	PUNCT
ajird-1132	58	29	kotler	kotler	PROPN
ajird-1132	58	30	&	&	CCONJ
ajird-1132	58	31	keller	keller	PROPN
ajird-1132	58	32	,	,	PUNCT
ajird-1132	58	33	2015	2015	NUM
ajird-1132	58	34	)	)	PUNCT
ajird-1132	58	35	.	.	PUNCT
ajird-1132	59	1	information	information	NOUN
ajird-1132	59	2	and	and	CCONJ
ajird-1132	59	3	assumptions	assumption	NOUN
ajird-1132	59	4	regarding	regard	VERB
ajird-1132	59	5	the	the	DET
ajird-1132	59	6	company	company	NOUN
ajird-1132	59	7	's	's	PART
ajird-1132	59	8	employee	employee	NOUN
ajird-1132	59	9	,	,	PUNCT
ajird-1132	59	10	employer	employer	NOUN
ajird-1132	59	11	,	,	PUNCT
ajird-1132	59	12	customer	customer	NOUN
ajird-1132	59	13	,	,	PUNCT
ajird-1132	59	14	community	community	NOUN
ajird-1132	59	15	,	,	PUNCT
ajird-1132	59	16	supplier	supplier	NOUN
ajird-1132	59	17	,	,	PUNCT
ajird-1132	59	18	and	and	CCONJ
ajird-1132	59	19	corporate	corporate	ADJ
ajird-1132	59	20	citizen	citizen	NOUN
ajird-1132	59	21	roles	role	NOUN
ajird-1132	59	22	are	be	AUX
ajird-1132	59	23	included	include	VERB
ajird-1132	59	24	in	in	ADP
ajird-1132	59	25	its	its	PRON
ajird-1132	59	26	corporate	corporate	ADJ
ajird-1132	59	27	image	image	NOUN
ajird-1132	59	28	(	(	PUNCT
ajird-1132	59	29	adeniji	adeniji	PROPN
ajird-1132	59	30	,	,	PUNCT
ajird-1132	59	31	osibanjo	osibanjo	PROPN
ajird-1132	59	32	,	,	PUNCT
ajird-1132	59	33	abiodun	abiodun	PROPN
ajird-1132	59	34	,	,	PUNCT
ajird-1132	59	35	&	&	CCONJ
ajird-1132	59	36	oni	oni	PROPN
ajird-1132	59	37	-	-	PUNCT
ajird-1132	59	38	ojo	ojo	NOUN
ajird-1132	59	39	,	,	PUNCT
ajird-1132	59	40	2015	2015	NUM
ajird-1132	59	41	)	)	PUNCT
ajird-1132	59	42	.	.	PUNCT
ajird-1132	60	1	corporate	corporate	ADJ
ajird-1132	60	2	identity	identity	NOUN
ajird-1132	60	3	corporate	corporate	ADJ
ajird-1132	60	4	identity	identity	NOUN
ajird-1132	60	5	is	be	AUX
ajird-1132	60	6	defined	define	VERB
ajird-1132	60	7	by	by	ADP
ajird-1132	60	8	cornelissen	cornelissen	NOUN
ajird-1132	60	9	and	and	CCONJ
ajird-1132	60	10	elving	elving	NOUN
ajird-1132	60	11	(	(	PUNCT
ajird-1132	60	12	2003	2003	NUM
ajird-1132	60	13	)	)	PUNCT
ajird-1132	60	14	as	as	ADP
ajird-1132	60	15	a	a	DET
ajird-1132	60	16	company	company	NOUN
ajird-1132	60	17	's	's	PART
ajird-1132	60	18	operational	operational	ADJ
ajird-1132	60	19	and	and	CCONJ
ajird-1132	60	20	strategically	strategically	ADV
ajird-1132	60	21	designed	design	VERB
ajird-1132	60	22	self	self	NOUN
ajird-1132	60	23	-	-	PUNCT
ajird-1132	60	24	presentation	presentation	NOUN
ajird-1132	60	25	both	both	CCONJ
ajird-1132	60	26	internally	internally	ADV
ajird-1132	60	27	and	and	CCONJ
ajird-1132	60	28	internationally	internationally	ADV
ajird-1132	60	29	.	.	PUNCT
ajird-1132	61	1	it	it	PRON
ajird-1132	61	2	is	be	AUX
ajird-1132	61	3	predicated	predicate	VERB
ajird-1132	61	4	on	on	ADP
ajird-1132	61	5	a	a	DET
ajird-1132	61	6	common	common	ADJ
ajird-1132	61	7	philosophy	philosophy	NOUN
ajird-1132	61	8	,	,	PUNCT
ajird-1132	61	9	long	long	ADJ
ajird-1132	61	10	-	-	PUNCT
ajird-1132	61	11	term	term	NOUN
ajird-1132	61	12	goals	goal	NOUN
ajird-1132	61	13	,	,	PUNCT
ajird-1132	61	14	and	and	CCONJ
ajird-1132	61	15	a	a	DET
ajird-1132	61	16	particular	particular	ADJ
ajird-1132	61	17	intended	intend	VERB
ajird-1132	61	18	image	image	NOUN
ajird-1132	61	19	,	,	PUNCT
ajird-1132	61	20	as	as	ADV
ajird-1132	61	21	well	well	ADV
ajird-1132	61	22	as	as	ADP
ajird-1132	61	23	the	the	DET
ajird-1132	61	24	resolve	resolve	NOUN
ajird-1132	61	25	to	to	PART
ajird-1132	61	26	employ	employ	VERB
ajird-1132	61	27	every	every	DET
ajird-1132	61	28	resource	resource	NOUN
ajird-1132	61	29	available	available	ADJ
ajird-1132	61	30	to	to	ADP
ajird-1132	61	31	the	the	DET
ajird-1132	61	32	organization	organization	NOUN
ajird-1132	61	33	as	as	ADP
ajird-1132	61	34	a	a	DET
ajird-1132	61	35	whole	whole	NOUN
ajird-1132	61	36	,	,	PUNCT
ajird-1132	61	37	as	as	SCONJ
ajird-1132	61	38	evidenced	evidence	VERB
ajird-1132	61	39	by	by	ADP
ajird-1132	61	40	conduct	conduct	NOUN
ajird-1132	61	41	,	,	PUNCT
ajird-1132	61	42	symbols	symbol	NOUN
ajird-1132	61	43	,	,	PUNCT
ajird-1132	61	44	and	and	CCONJ
ajird-1132	61	45	communication	communication	NOUN
ajird-1132	61	46	.	.	PUNCT
ajird-1132	62	1	corporate	corporate	ADJ
ajird-1132	62	2	identity	identity	NOUN
ajird-1132	62	3	serves	serve	VERB
ajird-1132	62	4	as	as	ADP
ajird-1132	62	5	a	a	DET
ajird-1132	62	6	crucial	crucial	ADJ
ajird-1132	62	7	aspect	aspect	NOUN
ajird-1132	62	8	of	of	ADP
ajird-1132	62	9	corporate	corporate	ADJ
ajird-1132	62	10	image	image	NOUN
ajird-1132	62	11	management	management	NOUN
ajird-1132	62	12	strategies	strategy	NOUN
ajird-1132	62	13	,	,	PUNCT
ajird-1132	62	14	facilitating	facilitate	VERB
ajird-1132	62	15	the	the	DET
ajird-1132	62	16	establishment	establishment	NOUN
ajird-1132	62	17	of	of	ADP
ajird-1132	62	18	a	a	DET
ajird-1132	62	19	distinct	distinct	ADJ
ajird-1132	62	20	and	and	CCONJ
ajird-1132	62	21	recognizable	recognizable	ADJ
ajird-1132	62	22	image	image	NOUN
ajird-1132	62	23	for	for	ADP
ajird-1132	62	24	organizations	organization	NOUN
ajird-1132	62	25	in	in	ADP
ajird-1132	62	26	the	the	DET
ajird-1132	62	27	eyes	eye	NOUN
ajird-1132	62	28	of	of	ADP
ajird-1132	62	29	stakeholders	stakeholder	NOUN
ajird-1132	62	30	.	.	PUNCT
ajird-1132	63	1	this	this	DET
ajird-1132	63	2	multidimensional	multidimensional	ADJ
ajird-1132	63	3	american	american	ADJ
ajird-1132	63	4	journal	journal	PROPN
ajird-1132	63	5	of	of	ADP
ajird-1132	63	6	interdisciplinary	interdisciplinary	ADJ
ajird-1132	63	7	research	research	NOUN
ajird-1132	63	8	and	and	CCONJ
ajird-1132	63	9	development	development	NOUN
ajird-1132	63	10	issn	issn	PROPN
ajird-1132	63	11	online	online	NOUN
ajird-1132	63	12	:	:	PUNCT
ajird-1132	63	13	2771	2771	NUM
ajird-1132	63	14	-	-	SYM
ajird-1132	63	15	8948	8948	NUM
ajird-1132	63	16	website	website	NOUN
ajird-1132	63	17	:	:	PUNCT
ajird-1132	63	18	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1132	63	19	volume	volume	NOUN
ajird-1132	63	20	19	19	NUM
ajird-1132	63	21	,	,	PUNCT
ajird-1132	63	22	aug	aug	PROPN
ajird-1132	63	23	.	.	PROPN
ajird-1132	63	24	,	,	PUNCT
ajird-1132	63	25	2023	2023	NUM
ajird-1132	63	26	107	107	NUM
ajird-1132	64	1	|	|	ADV
ajird-1132	64	2	p	p	NOUN
ajird-1132	64	3	a	a	DET
ajird-1132	64	4	g	g	NOUN
ajird-1132	64	5	e	e	NOUN
ajird-1132	64	6	concept	concept	NOUN
ajird-1132	64	7	encompasses	encompass	VERB
ajird-1132	64	8	various	various	ADJ
ajird-1132	64	9	elements	element	NOUN
ajird-1132	64	10	such	such	ADJ
ajird-1132	64	11	as	as	ADP
ajird-1132	64	12	visual	visual	ADJ
ajird-1132	64	13	identity	identity	NOUN
ajird-1132	64	14	(	(	PUNCT
ajird-1132	64	15	logo	logo	NOUN
ajird-1132	64	16	,	,	PUNCT
ajird-1132	64	17	color	color	NOUN
ajird-1132	64	18	schemes	scheme	NOUN
ajird-1132	64	19	,	,	PUNCT
ajird-1132	64	20	typography	typography	NOUN
ajird-1132	64	21	)	)	PUNCT
ajird-1132	64	22	,	,	PUNCT
ajird-1132	64	23	communication	communication	NOUN
ajird-1132	64	24	style	style	NOUN
ajird-1132	64	25	,	,	PUNCT
ajird-1132	64	26	and	and	CCONJ
ajird-1132	64	27	organizational	organizational	ADJ
ajird-1132	64	28	behavior	behavior	NOUN
ajird-1132	64	29	,	,	PUNCT
ajird-1132	64	30	all	all	PRON
ajird-1132	64	31	aimed	aim	VERB
ajird-1132	64	32	at	at	ADP
ajird-1132	64	33	conveying	convey	VERB
ajird-1132	64	34	a	a	DET
ajird-1132	64	35	coherent	coherent	ADJ
ajird-1132	64	36	message	message	NOUN
ajird-1132	64	37	about	about	ADP
ajird-1132	64	38	the	the	DET
ajird-1132	64	39	company	company	NOUN
ajird-1132	64	40	's	's	PART
ajird-1132	64	41	values	value	NOUN
ajird-1132	64	42	,	,	PUNCT
ajird-1132	64	43	culture	culture	NOUN
ajird-1132	64	44	,	,	PUNCT
ajird-1132	64	45	and	and	CCONJ
ajird-1132	64	46	objectives	objective	NOUN
ajird-1132	64	47	.	.	PUNCT
ajird-1132	65	1	research	research	NOUN
ajird-1132	65	2	by	by	ADP
ajird-1132	65	3	balmer	balmer	PROPN
ajird-1132	65	4	(	(	PUNCT
ajird-1132	65	5	2001	2001	NUM
ajird-1132	65	6	)	)	PUNCT
ajird-1132	65	7	emphasizes	emphasize	VERB
ajird-1132	65	8	the	the	DET
ajird-1132	65	9	significance	significance	NOUN
ajird-1132	65	10	of	of	ADP
ajird-1132	65	11	corporate	corporate	ADJ
ajird-1132	65	12	identity	identity	NOUN
ajird-1132	65	13	in	in	ADP
ajird-1132	65	14	shaping	shape	VERB
ajird-1132	65	15	stakeholders	stakeholder	NOUN
ajird-1132	65	16	'	'	PART
ajird-1132	65	17	perceptions	perception	NOUN
ajird-1132	65	18	and	and	CCONJ
ajird-1132	65	19	attitudes	attitude	NOUN
ajird-1132	65	20	towards	towards	ADP
ajird-1132	65	21	the	the	DET
ajird-1132	65	22	organization	organization	NOUN
ajird-1132	65	23	,	,	PUNCT
ajird-1132	65	24	influencing	influence	VERB
ajird-1132	65	25	aspects	aspect	NOUN
ajird-1132	65	26	like	like	ADP
ajird-1132	65	27	trust	trust	NOUN
ajird-1132	65	28	,	,	PUNCT
ajird-1132	65	29	reputation	reputation	NOUN
ajird-1132	65	30	,	,	PUNCT
ajird-1132	65	31	and	and	CCONJ
ajird-1132	65	32	loyalty	loyalty	NOUN
ajird-1132	65	33	.	.	PUNCT
ajird-1132	66	1	effective	effective	ADJ
ajird-1132	66	2	corporate	corporate	ADJ
ajird-1132	66	3	identity	identity	NOUN
ajird-1132	66	4	management	management	NOUN
ajird-1132	66	5	not	not	PART
ajird-1132	66	6	only	only	ADV
ajird-1132	66	7	fosters	foster	VERB
ajird-1132	66	8	brand	brand	NOUN
ajird-1132	66	9	recognition	recognition	NOUN
ajird-1132	66	10	but	but	CCONJ
ajird-1132	66	11	also	also	ADV
ajird-1132	66	12	cultivates	cultivate	VERB
ajird-1132	66	13	a	a	DET
ajird-1132	66	14	sense	sense	NOUN
ajird-1132	66	15	of	of	ADP
ajird-1132	66	16	trust	trust	NOUN
ajird-1132	66	17	and	and	CCONJ
ajird-1132	66	18	credibility	credibility	NOUN
ajird-1132	66	19	among	among	ADP
ajird-1132	66	20	stakeholders	stakeholder	NOUN
ajird-1132	66	21	.	.	PUNCT
ajird-1132	67	1	studies	study	NOUN
ajird-1132	67	2	by	by	ADP
ajird-1132	67	3	hatch	hatch	NOUN
ajird-1132	67	4	and	and	CCONJ
ajird-1132	67	5	schultz	schultz	PROPN
ajird-1132	67	6	(	(	PUNCT
ajird-1132	67	7	2003	2003	NUM
ajird-1132	67	8	)	)	PUNCT
ajird-1132	67	9	and	and	CCONJ
ajird-1132	67	10	van	van	PROPN
ajird-1132	67	11	riel	riel	PROPN
ajird-1132	67	12	and	and	CCONJ
ajird-1132	67	13	balmer	balmer	PROPN
ajird-1132	67	14	(	(	PUNCT
ajird-1132	67	15	1997	1997	NUM
ajird-1132	67	16	)	)	PUNCT
ajird-1132	67	17	highlight	highlight	VERB
ajird-1132	67	18	the	the	DET
ajird-1132	67	19	role	role	NOUN
ajird-1132	67	20	of	of	ADP
ajird-1132	67	21	consistent	consistent	ADJ
ajird-1132	67	22	and	and	CCONJ
ajird-1132	67	23	cohesive	cohesive	ADJ
ajird-1132	67	24	corporate	corporate	ADJ
ajird-1132	67	25	identity	identity	NOUN
ajird-1132	67	26	in	in	ADP
ajird-1132	67	27	building	build	VERB
ajird-1132	67	28	positive	positive	ADJ
ajird-1132	67	29	perceptions	perception	NOUN
ajird-1132	67	30	,	,	PUNCT
ajird-1132	67	31	enhancing	enhance	VERB
ajird-1132	67	32	customer	customer	NOUN
ajird-1132	67	33	loyalty	loyalty	NOUN
ajird-1132	67	34	,	,	PUNCT
ajird-1132	67	35	and	and	CCONJ
ajird-1132	67	36	ultimately	ultimately	ADV
ajird-1132	67	37	contributing	contribute	VERB
ajird-1132	67	38	to	to	ADP
ajird-1132	67	39	financial	financial	ADJ
ajird-1132	67	40	performance	performance	NOUN
ajird-1132	67	41	.	.	PUNCT
ajird-1132	68	1	by	by	ADP
ajird-1132	68	2	aligning	align	VERB
ajird-1132	68	3	internal	internal	ADJ
ajird-1132	68	4	values	value	NOUN
ajird-1132	68	5	and	and	CCONJ
ajird-1132	68	6	external	external	ADJ
ajird-1132	68	7	communication	communication	NOUN
ajird-1132	68	8	,	,	PUNCT
ajird-1132	68	9	organizations	organization	NOUN
ajird-1132	68	10	can	can	AUX
ajird-1132	68	11	reinforce	reinforce	VERB
ajird-1132	68	12	their	their	PRON
ajird-1132	68	13	brand	brand	NOUN
ajird-1132	68	14	positioning	positioning	NOUN
ajird-1132	68	15	and	and	CCONJ
ajird-1132	68	16	differentiate	differentiate	VERB
ajird-1132	68	17	themselves	themselves	PRON
ajird-1132	68	18	in	in	ADP
ajird-1132	68	19	competitive	competitive	ADJ
ajird-1132	68	20	markets	market	NOUN
ajird-1132	68	21	,	,	PUNCT
ajird-1132	68	22	as	as	SCONJ
ajird-1132	68	23	underscored	underscore	VERB
ajird-1132	68	24	by	by	ADP
ajird-1132	68	25	balmer	balmer	NOUN
ajird-1132	68	26	and	and	CCONJ
ajird-1132	68	27	gray	gray	ADJ
ajird-1132	68	28	(	(	PUNCT
ajird-1132	68	29	2003	2003	NUM
ajird-1132	68	30	)	)	PUNCT
ajird-1132	68	31	.	.	PUNCT
ajird-1132	69	1	however	however	ADV
ajird-1132	69	2	,	,	PUNCT
ajird-1132	69	3	the	the	DET
ajird-1132	69	4	implementation	implementation	NOUN
ajird-1132	69	5	of	of	ADP
ajird-1132	69	6	corporate	corporate	ADJ
ajird-1132	69	7	identity	identity	NOUN
ajird-1132	69	8	strategies	strategy	NOUN
ajird-1132	69	9	requires	require	VERB
ajird-1132	69	10	careful	careful	ADJ
ajird-1132	69	11	planning	planning	NOUN
ajird-1132	69	12	and	and	CCONJ
ajird-1132	69	13	integration	integration	NOUN
ajird-1132	69	14	across	across	ADP
ajird-1132	69	15	all	all	DET
ajird-1132	69	16	levels	level	NOUN
ajird-1132	69	17	of	of	ADP
ajird-1132	69	18	the	the	DET
ajird-1132	69	19	organization	organization	NOUN
ajird-1132	69	20	.	.	PUNCT
ajird-1132	70	1	research	research	NOUN
ajird-1132	70	2	by	by	ADP
ajird-1132	70	3	hatch	hatch	NOUN
ajird-1132	70	4	and	and	CCONJ
ajird-1132	70	5	schultz	schultz	PROPN
ajird-1132	70	6	(	(	PUNCT
ajird-1132	70	7	2003	2003	NUM
ajird-1132	70	8	)	)	PUNCT
ajird-1132	70	9	emphasizes	emphasize	VERB
ajird-1132	70	10	the	the	DET
ajird-1132	70	11	importance	importance	NOUN
ajird-1132	70	12	of	of	ADP
ajird-1132	70	13	organizational	organizational	ADJ
ajird-1132	70	14	culture	culture	NOUN
ajird-1132	70	15	in	in	ADP
ajird-1132	70	16	shaping	shape	VERB
ajird-1132	70	17	corporate	corporate	ADJ
ajird-1132	70	18	identity	identity	NOUN
ajird-1132	70	19	,	,	PUNCT
ajird-1132	70	20	suggesting	suggest	VERB
ajird-1132	70	21	that	that	SCONJ
ajird-1132	70	22	internal	internal	ADJ
ajird-1132	70	23	alignment	alignment	NOUN
ajird-1132	70	24	and	and	CCONJ
ajird-1132	70	25	employee	employee	NOUN
ajird-1132	70	26	engagement	engagement	NOUN
ajird-1132	70	27	are	be	AUX
ajird-1132	70	28	essential	essential	ADJ
ajird-1132	70	29	for	for	ADP
ajird-1132	70	30	conveying	convey	VERB
ajird-1132	70	31	authenticity	authenticity	NOUN
ajird-1132	70	32	and	and	CCONJ
ajird-1132	70	33	credibility	credibility	NOUN
ajird-1132	70	34	to	to	ADP
ajird-1132	70	35	external	external	ADJ
ajird-1132	70	36	stakeholders	stakeholder	NOUN
ajird-1132	70	37	.	.	PUNCT
ajird-1132	71	1	furthermore	furthermore	ADV
ajird-1132	71	2	,	,	PUNCT
ajird-1132	71	3	ongoing	ongoing	ADJ
ajird-1132	71	4	monitoring	monitoring	NOUN
ajird-1132	71	5	and	and	CCONJ
ajird-1132	71	6	adaptation	adaptation	NOUN
ajird-1132	71	7	are	be	AUX
ajird-1132	71	8	necessary	necessary	ADJ
ajird-1132	71	9	to	to	PART
ajird-1132	71	10	ensure	ensure	VERB
ajird-1132	71	11	relevance	relevance	NOUN
ajird-1132	71	12	and	and	CCONJ
ajird-1132	71	13	resonance	resonance	NOUN
ajird-1132	71	14	with	with	ADP
ajird-1132	71	15	evolving	evolve	VERB
ajird-1132	71	16	market	market	NOUN
ajird-1132	71	17	dynamics	dynamic	NOUN
ajird-1132	71	18	and	and	CCONJ
ajird-1132	71	19	stakeholder	stakeholder	NOUN
ajird-1132	71	20	expectations	expectation	NOUN
ajird-1132	71	21	,	,	PUNCT
ajird-1132	71	22	as	as	SCONJ
ajird-1132	71	23	discussed	discuss	VERB
ajird-1132	71	24	by	by	ADP
ajird-1132	71	25	melewar	melewar	NOUN
ajird-1132	71	26	and	and	CCONJ
ajird-1132	71	27	karaosmanoglu	karaosmanoglu	PROPN
ajird-1132	71	28	(	(	PUNCT
ajird-1132	71	29	2006	2006	NUM
ajird-1132	71	30	)	)	PUNCT
ajird-1132	71	31	.	.	PUNCT
ajird-1132	72	1	corporate	corporate	ADJ
ajird-1132	72	2	reputation	reputation	NOUN
ajird-1132	72	3	it	it	PRON
ajird-1132	72	4	is	be	AUX
ajird-1132	72	5	widely	widely	ADV
ajird-1132	72	6	acknowledged	acknowledge	VERB
ajird-1132	72	7	that	that	SCONJ
ajird-1132	72	8	an	an	DET
ajird-1132	72	9	organization	organization	NOUN
ajird-1132	72	10	's	's	PART
ajird-1132	72	11	reputation	reputation	NOUN
ajird-1132	72	12	is	be	AUX
ajird-1132	72	13	a	a	DET
ajird-1132	72	14	valuable	valuable	ADJ
ajird-1132	72	15	yet	yet	CCONJ
ajird-1132	72	16	intangible	intangible	ADJ
ajird-1132	72	17	asset	asset	NOUN
ajird-1132	72	18	that	that	PRON
ajird-1132	72	19	is	be	AUX
ajird-1132	72	20	influenced	influence	VERB
ajird-1132	72	21	by	by	ADP
ajird-1132	72	22	the	the	DET
ajird-1132	72	23	perceptions	perception	NOUN
ajird-1132	72	24	of	of	ADP
ajird-1132	72	25	both	both	CCONJ
ajird-1132	72	26	internal	internal	ADJ
ajird-1132	72	27	and	and	CCONJ
ajird-1132	72	28	external	external	ADJ
ajird-1132	72	29	stakeholders	stakeholder	NOUN
ajird-1132	72	30	.	.	PUNCT
ajird-1132	73	1	thus	thus	ADV
ajird-1132	73	2	,	,	PUNCT
ajird-1132	73	3	these	these	DET
ajird-1132	73	4	perceptions	perception	NOUN
ajird-1132	73	5	have	have	VERB
ajird-1132	73	6	an	an	DET
ajird-1132	73	7	impact	impact	NOUN
ajird-1132	73	8	on	on	ADP
ajird-1132	73	9	the	the	DET
ajird-1132	73	10	company	company	NOUN
ajird-1132	73	11	's	's	PART
ajird-1132	73	12	overall	overall	ADJ
ajird-1132	73	13	value	value	NOUN
ajird-1132	73	14	.	.	PUNCT
ajird-1132	74	1	according	accord	VERB
ajird-1132	74	2	to	to	ADP
ajird-1132	74	3	luis	luis	PROPN
ajird-1132	74	4	,	,	PUNCT
ajird-1132	74	5	jesus	jesus	PROPN
ajird-1132	74	6	,	,	PUNCT
ajird-1132	74	7	and	and	CCONJ
ajird-1132	74	8	belen	belen	NOUN
ajird-1132	74	9	(	(	PUNCT
ajird-1132	74	10	2020	2020	NUM
ajird-1132	74	11	)	)	PUNCT
ajird-1132	74	12	,	,	PUNCT
ajird-1132	74	13	an	an	DET
ajird-1132	74	14	organization	organization	NOUN
ajird-1132	74	15	's	's	PART
ajird-1132	74	16	reputation	reputation	NOUN
ajird-1132	74	17	is	be	AUX
ajird-1132	74	18	a	a	DET
ajird-1132	74	19	reflection	reflection	NOUN
ajird-1132	74	20	of	of	ADP
ajird-1132	74	21	its	its	PRON
ajird-1132	74	22	past	past	ADJ
ajird-1132	74	23	actions	action	NOUN
ajird-1132	74	24	and	and	CCONJ
ajird-1132	74	25	results	result	NOUN
ajird-1132	74	26	,	,	PUNCT
ajird-1132	74	27	and	and	CCONJ
ajird-1132	74	28	it	it	PRON
ajird-1132	74	29	symbolises	symbolise	VERB
ajird-1132	74	30	its	its	PRON
ajird-1132	74	31	ability	ability	NOUN
ajird-1132	74	32	to	to	PART
ajird-1132	74	33	create	create	VERB
ajird-1132	74	34	value	value	NOUN
ajird-1132	74	35	for	for	ADP
ajird-1132	74	36	all	all	PRON
ajird-1132	74	37	of	of	ADP
ajird-1132	74	38	its	its	PRON
ajird-1132	74	39	stakeholders	stakeholder	NOUN
ajird-1132	74	40	.	.	PUNCT
ajird-1132	75	1	according	accord	VERB
ajird-1132	75	2	to	to	ADP
ajird-1132	75	3	the	the	DET
ajird-1132	75	4	oxford	oxford	ADJ
ajird-1132	75	5	handbook	handbook	NOUN
ajird-1132	75	6	of	of	ADP
ajird-1132	75	7	corporate	corporate	ADJ
ajird-1132	75	8	reputation	reputation	NOUN
ajird-1132	75	9	(	(	PUNCT
ajird-1132	75	10	2012	2012	NUM
ajird-1132	75	11	)	)	PUNCT
ajird-1132	75	12	,	,	PUNCT
ajird-1132	75	13	since	since	SCONJ
ajird-1132	75	14	the	the	DET
ajird-1132	75	15	term	term	NOUN
ajird-1132	75	16	"	"	PUNCT
ajird-1132	75	17	corporate	corporate	ADJ
ajird-1132	75	18	reputation	reputation	NOUN
ajird-1132	75	19	"	"	PUNCT
ajird-1132	75	20	was	be	AUX
ajird-1132	75	21	introduced	introduce	VERB
ajird-1132	75	22	in	in	ADP
ajird-1132	75	23	1983	1983	NUM
ajird-1132	75	24	,	,	PUNCT
ajird-1132	75	25	scholarly	scholarly	ADJ
ajird-1132	75	26	research	research	NOUN
ajird-1132	75	27	on	on	ADP
ajird-1132	75	28	the	the	DET
ajird-1132	75	29	topic	topic	NOUN
ajird-1132	75	30	has	have	AUX
ajird-1132	75	31	significantly	significantly	ADV
ajird-1132	75	32	increased	increase	VERB
ajird-1132	75	33	.	.	PUNCT
ajird-1132	76	1	corporate	corporate	ADJ
ajird-1132	76	2	reputations	reputation	NOUN
ajird-1132	76	3	play	play	VERB
ajird-1132	76	4	a	a	DET
ajird-1132	76	5	crucial	crucial	ADJ
ajird-1132	76	6	role	role	NOUN
ajird-1132	76	7	in	in	ADP
ajird-1132	76	8	facilitating	facilitate	VERB
ajird-1132	76	9	economic	economic	ADJ
ajird-1132	76	10	transactions	transaction	NOUN
ajird-1132	76	11	by	by	ADP
ajird-1132	76	12	incentivizing	incentivize	VERB
ajird-1132	76	13	companies	company	NOUN
ajird-1132	76	14	to	to	PART
ajird-1132	76	15	adhere	adhere	VERB
ajird-1132	76	16	to	to	ADP
ajird-1132	76	17	acceptable	acceptable	ADJ
ajird-1132	76	18	standards	standard	NOUN
ajird-1132	76	19	of	of	ADP
ajird-1132	76	20	behavior	behavior	NOUN
ajird-1132	76	21	.	.	PUNCT
ajird-1132	77	1	as	as	SCONJ
ajird-1132	77	2	shamma	shamma	PROPN
ajird-1132	77	3	(	(	PUNCT
ajird-1132	77	4	2012	2012	NUM
ajird-1132	77	5	)	)	PUNCT
ajird-1132	77	6	points	point	VERB
ajird-1132	77	7	out	out	ADP
ajird-1132	77	8	,	,	PUNCT
ajird-1132	77	9	they	they	PRON
ajird-1132	77	10	are	be	AUX
ajird-1132	77	11	geared	gear	VERB
ajird-1132	77	12	towards	towards	ADP
ajird-1132	77	13	delivering	deliver	VERB
ajird-1132	77	14	sustainable	sustainable	ADJ
ajird-1132	77	15	value	value	NOUN
ajird-1132	77	16	not	not	PART
ajird-1132	77	17	only	only	ADV
ajird-1132	77	18	to	to	ADP
ajird-1132	77	19	shareholders	shareholder	NOUN
ajird-1132	77	20	but	but	CCONJ
ajird-1132	77	21	also	also	ADV
ajird-1132	77	22	to	to	ADP
ajird-1132	77	23	society	society	NOUN
ajird-1132	77	24	at	at	ADP
ajird-1132	77	25	large	large	ADJ
ajird-1132	77	26	.	.	PUNCT
ajird-1132	78	1	consequently	consequently	ADV
ajird-1132	78	2	,	,	PUNCT
ajird-1132	78	3	corporate	corporate	ADJ
ajird-1132	78	4	reputation	reputation	NOUN
ajird-1132	78	5	has	have	AUX
ajird-1132	78	6	been	be	AUX
ajird-1132	78	7	a	a	DET
ajird-1132	78	8	subject	subject	NOUN
ajird-1132	78	9	of	of	ADP
ajird-1132	78	10	discussion	discussion	NOUN
ajird-1132	78	11	and	and	CCONJ
ajird-1132	78	12	analysis	analysis	NOUN
ajird-1132	78	13	across	across	ADP
ajird-1132	78	14	various	various	ADJ
ajird-1132	78	15	disciplines	discipline	NOUN
ajird-1132	78	16	.	.	PUNCT
ajird-1132	79	1	many	many	ADJ
ajird-1132	79	2	studies	study	NOUN
ajird-1132	79	3	view	view	VERB
ajird-1132	79	4	it	it	PRON
ajird-1132	79	5	as	as	ADP
ajird-1132	79	6	a	a	DET
ajird-1132	79	7	strategic	strategic	ADJ
ajird-1132	79	8	asset	asset	NOUN
ajird-1132	79	9	,	,	PUNCT
ajird-1132	79	10	attributing	attribute	VERB
ajird-1132	79	11	it	it	PRON
ajird-1132	79	12	to	to	ADP
ajird-1132	79	13	long	long	ADJ
ajird-1132	79	14	-	-	PUNCT
ajird-1132	79	15	term	term	NOUN
ajird-1132	79	16	profitability	profitability	NOUN
ajird-1132	79	17	,	,	PUNCT
ajird-1132	79	18	growth	growth	NOUN
ajird-1132	79	19	,	,	PUNCT
ajird-1132	79	20	and	and	CCONJ
ajird-1132	79	21	competitive	competitive	ADJ
ajird-1132	79	22	advantage	advantage	NOUN
ajird-1132	79	23	(	(	PUNCT
ajird-1132	79	24	rose	rise	VERB
ajird-1132	79	25	and	and	CCONJ
ajird-1132	79	26	thomsen	thomsen	PROPN
ajird-1132	79	27	,	,	PUNCT
ajird-1132	79	28	2004	2004	NUM
ajird-1132	79	29	;	;	PUNCT
ajird-1132	79	30	krueger	krueger	PROPN
ajird-1132	79	31	et	et	PROPN
ajird-1132	79	32	al	al	PROPN
ajird-1132	79	33	.	.	PROPN
ajird-1132	79	34	,	,	PUNCT
ajird-1132	79	35	2010	2010	NUM
ajird-1132	79	36	)	)	PUNCT
ajird-1132	79	37	.	.	PUNCT
ajird-1132	80	1	the	the	DET
ajird-1132	80	2	growing	grow	VERB
ajird-1132	80	3	interest	interest	NOUN
ajird-1132	80	4	in	in	ADP
ajird-1132	80	5	corporate	corporate	ADJ
ajird-1132	80	6	reputation	reputation	NOUN
ajird-1132	80	7	stems	stem	VERB
ajird-1132	80	8	from	from	ADP
ajird-1132	80	9	its	its	PRON
ajird-1132	80	10	perceived	perceive	VERB
ajird-1132	80	11	strategic	strategic	ADJ
ajird-1132	80	12	significance	significance	NOUN
ajird-1132	80	13	,	,	PUNCT
ajird-1132	80	14	with	with	ADP
ajird-1132	80	15	numerous	numerous	ADJ
ajird-1132	80	16	studies	study	NOUN
ajird-1132	80	17	highlighting	highlight	VERB
ajird-1132	80	18	its	its	PRON
ajird-1132	80	19	potential	potential	NOUN
ajird-1132	80	20	to	to	PART
ajird-1132	80	21	drive	drive	VERB
ajird-1132	80	22	sustainable	sustainable	ADJ
ajird-1132	80	23	profitability	profitability	NOUN
ajird-1132	80	24	and	and	CCONJ
ajird-1132	80	25	competitive	competitive	ADJ
ajird-1132	80	26	edge	edge	NOUN
ajird-1132	80	27	(	(	PUNCT
ajird-1132	80	28	shamma	shamma	NOUN
ajird-1132	80	29	,	,	PUNCT
ajird-1132	80	30	2012	2012	NUM
ajird-1132	80	31	;	;	PUNCT
ajird-1132	80	32	adeosun	adeosun	NOUN
ajird-1132	80	33	and	and	CCONJ
ajird-1132	80	34	ganiyu	ganiyu	NOUN
ajird-1132	80	35	,	,	PUNCT
ajird-1132	80	36	2013	2013	NUM
ajird-1132	80	37	)	)	PUNCT
ajird-1132	80	38	.	.	PUNCT
ajird-1132	81	1	despite	despite	SCONJ
ajird-1132	81	2	not	not	PART
ajird-1132	81	3	featuring	feature	VERB
ajird-1132	81	4	on	on	ADP
ajird-1132	81	5	balance	balance	NOUN
ajird-1132	81	6	sheets	sheet	NOUN
ajird-1132	81	7	as	as	ADP
ajird-1132	81	8	a	a	DET
ajird-1132	81	9	quantifiable	quantifiable	ADJ
ajird-1132	81	10	asset	asset	NOUN
ajird-1132	81	11	,	,	PUNCT
ajird-1132	81	12	reputation	reputation	NOUN
ajird-1132	81	13	significantly	significantly	ADV
ajird-1132	81	14	influences	influence	VERB
ajird-1132	81	15	investor	investor	NOUN
ajird-1132	81	16	american	american	PROPN
ajird-1132	81	17	journal	journal	PROPN
ajird-1132	81	18	of	of	ADP
ajird-1132	81	19	interdisciplinary	interdisciplinary	ADJ
ajird-1132	81	20	research	research	NOUN
ajird-1132	81	21	and	and	CCONJ
ajird-1132	81	22	development	development	NOUN
ajird-1132	81	23	issn	issn	PROPN
ajird-1132	81	24	online	online	NOUN
ajird-1132	81	25	:	:	PUNCT
ajird-1132	81	26	2771	2771	NUM
ajird-1132	81	27	-	-	SYM
ajird-1132	81	28	8948	8948	NUM
ajird-1132	81	29	website	website	NOUN
ajird-1132	81	30	:	:	PUNCT
ajird-1132	81	31	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1132	81	32	volume	volume	NOUN
ajird-1132	81	33	19	19	NUM
ajird-1132	81	34	,	,	PUNCT
ajird-1132	81	35	aug	aug	PROPN
ajird-1132	81	36	.	.	PROPN
ajird-1132	81	37	,	,	PUNCT
ajird-1132	81	38	2023	2023	NUM
ajird-1132	81	39	108	108	NUM
ajird-1132	81	40	|	|	ADV
ajird-1132	81	41	p	p	NOUN
ajird-1132	81	42	a	a	DET
ajird-1132	81	43	g	g	NOUN
ajird-1132	81	44	e	e	NOUN
ajird-1132	81	45	confidence	confidence	NOUN
ajird-1132	81	46	,	,	PUNCT
ajird-1132	81	47	employee	employee	NOUN
ajird-1132	81	48	recruitment	recruitment	NOUN
ajird-1132	81	49	,	,	PUNCT
ajird-1132	81	50	supplier	supplier	NOUN
ajird-1132	81	51	relationships	relationship	NOUN
ajird-1132	81	52	,	,	PUNCT
ajird-1132	81	53	and	and	CCONJ
ajird-1132	81	54	other	other	ADJ
ajird-1132	81	55	stakeholder	stakeholder	NOUN
ajird-1132	81	56	dynamics	dynamic	NOUN
ajird-1132	81	57	,	,	PUNCT
ajird-1132	81	58	effectively	effectively	ADV
ajird-1132	81	59	functioning	function	VERB
ajird-1132	81	60	as	as	ADP
ajird-1132	81	61	a	a	DET
ajird-1132	81	62	form	form	NOUN
ajird-1132	81	63	of	of	ADP
ajird-1132	81	64	relationship	relationship	NOUN
ajird-1132	81	65	capital	capital	NOUN
ajird-1132	81	66	(	(	PUNCT
ajird-1132	81	67	adeosun	adeosun	NOUN
ajird-1132	81	68	and	and	CCONJ
ajird-1132	81	69	ganiyu	ganiyu	NOUN
ajird-1132	81	70	,	,	PUNCT
ajird-1132	81	71	2013	2013	NUM
ajird-1132	81	72	)	)	PUNCT
ajird-1132	81	73	.	.	PUNCT
ajird-1132	82	1	organizational	organizational	ADJ
ajird-1132	82	2	effectiveness	effectiveness	NOUN
ajird-1132	82	3	organizational	organizational	ADJ
ajird-1132	82	4	effectiveness	effectiveness	NOUN
ajird-1132	82	5	is	be	AUX
ajird-1132	82	6	a	a	DET
ajird-1132	82	7	crucial	crucial	ADJ
ajird-1132	82	8	facet	facet	NOUN
ajird-1132	82	9	in	in	ADP
ajird-1132	82	10	the	the	DET
ajird-1132	82	11	realm	realm	NOUN
ajird-1132	82	12	of	of	ADP
ajird-1132	82	13	corporate	corporate	ADJ
ajird-1132	82	14	image	image	NOUN
ajird-1132	82	15	management	management	NOUN
ajird-1132	82	16	,	,	PUNCT
ajird-1132	82	17	with	with	ADP
ajird-1132	82	18	profound	profound	ADJ
ajird-1132	82	19	implications	implication	NOUN
ajird-1132	82	20	for	for	ADP
ajird-1132	82	21	businesses	business	NOUN
ajird-1132	82	22	'	'	PART
ajird-1132	82	23	reputations	reputation	NOUN
ajird-1132	82	24	and	and	CCONJ
ajird-1132	82	25	bottom	bottom	ADJ
ajird-1132	82	26	lines	line	NOUN
ajird-1132	82	27	.	.	PUNCT
ajird-1132	83	1	a	a	DET
ajird-1132	83	2	seminal	seminal	ADJ
ajird-1132	83	3	study	study	NOUN
ajird-1132	83	4	by	by	ADP
ajird-1132	83	5	barney	barney	PROPN
ajird-1132	83	6	(	(	PUNCT
ajird-1132	83	7	1991	1991	NUM
ajird-1132	83	8	)	)	PUNCT
ajird-1132	83	9	emphasizes	emphasize	VERB
ajird-1132	83	10	that	that	SCONJ
ajird-1132	83	11	organizations	organization	NOUN
ajird-1132	83	12	must	must	AUX
ajird-1132	83	13	possess	possess	VERB
ajird-1132	83	14	and	and	CCONJ
ajird-1132	83	15	deploy	deploy	VERB
ajird-1132	83	16	valuable	valuable	ADJ
ajird-1132	83	17	,	,	PUNCT
ajird-1132	83	18	rare	rare	ADJ
ajird-1132	83	19	,	,	PUNCT
ajird-1132	83	20	and	and	CCONJ
ajird-1132	83	21	non	non	ADJ
ajird-1132	83	22	-	-	ADJ
ajird-1132	83	23	substitutable	substitutable	ADJ
ajird-1132	83	24	resources	resource	NOUN
ajird-1132	83	25	to	to	PART
ajird-1132	83	26	achieve	achieve	VERB
ajird-1132	83	27	sustained	sustained	ADJ
ajird-1132	83	28	competitive	competitive	ADJ
ajird-1132	83	29	advantage	advantage	NOUN
ajird-1132	83	30	.	.	PUNCT
ajird-1132	84	1	this	this	PRON
ajird-1132	84	2	underscores	underscore	VERB
ajird-1132	84	3	the	the	DET
ajird-1132	84	4	importance	importance	NOUN
ajird-1132	84	5	of	of	ADP
ajird-1132	84	6	effective	effective	ADJ
ajird-1132	84	7	internal	internal	ADJ
ajird-1132	84	8	processes	process	NOUN
ajird-1132	84	9	,	,	PUNCT
ajird-1132	84	10	structures	structure	NOUN
ajird-1132	84	11	,	,	PUNCT
ajird-1132	84	12	and	and	CCONJ
ajird-1132	84	13	resource	resource	NOUN
ajird-1132	84	14	allocation	allocation	NOUN
ajird-1132	84	15	strategies	strategy	NOUN
ajird-1132	84	16	in	in	ADP
ajird-1132	84	17	fostering	foster	VERB
ajird-1132	84	18	organizational	organizational	ADJ
ajird-1132	84	19	effectiveness	effectiveness	NOUN
ajird-1132	84	20	.	.	PUNCT
ajird-1132	85	1	moreover	moreover	ADV
ajird-1132	85	2	,	,	PUNCT
ajird-1132	85	3	cameron	cameron	PROPN
ajird-1132	85	4	and	and	CCONJ
ajird-1132	85	5	whetten	whetten	VERB
ajird-1132	85	6	(	(	PUNCT
ajird-1132	85	7	1983	1983	NUM
ajird-1132	85	8	)	)	PUNCT
ajird-1132	85	9	argue	argue	VERB
ajird-1132	85	10	that	that	SCONJ
ajird-1132	85	11	an	an	DET
ajird-1132	85	12	organization	organization	NOUN
ajird-1132	85	13	's	's	PART
ajird-1132	85	14	image	image	NOUN
ajird-1132	85	15	is	be	AUX
ajird-1132	85	16	shaped	shape	VERB
ajird-1132	85	17	not	not	PART
ajird-1132	85	18	only	only	ADV
ajird-1132	85	19	by	by	ADP
ajird-1132	85	20	its	its	PRON
ajird-1132	85	21	external	external	ADJ
ajird-1132	85	22	communications	communication	NOUN
ajird-1132	85	23	but	but	CCONJ
ajird-1132	85	24	also	also	ADV
ajird-1132	85	25	by	by	ADP
ajird-1132	85	26	its	its	PRON
ajird-1132	85	27	internal	internal	ADJ
ajird-1132	85	28	dynamics	dynamic	NOUN
ajird-1132	85	29	,	,	PUNCT
ajird-1132	85	30	including	include	VERB
ajird-1132	85	31	employee	employee	NOUN
ajird-1132	85	32	morale	morale	NOUN
ajird-1132	85	33	and	and	CCONJ
ajird-1132	85	34	commitment	commitment	NOUN
ajird-1132	85	35	.	.	PUNCT
ajird-1132	86	1	therefore	therefore	ADV
ajird-1132	86	2	,	,	PUNCT
ajird-1132	86	3	organizational	organizational	ADJ
ajird-1132	86	4	effectiveness	effectiveness	NOUN
ajird-1132	86	5	,	,	PUNCT
ajird-1132	86	6	manifested	manifest	VERB
ajird-1132	86	7	through	through	ADP
ajird-1132	86	8	efficient	efficient	ADJ
ajird-1132	86	9	operations	operation	NOUN
ajird-1132	86	10	,	,	PUNCT
ajird-1132	86	11	clear	clear	ADJ
ajird-1132	86	12	communication	communication	NOUN
ajird-1132	86	13	channels	channel	NOUN
ajird-1132	86	14	,	,	PUNCT
ajird-1132	86	15	and	and	CCONJ
ajird-1132	86	16	robust	robust	ADJ
ajird-1132	86	17	employee	employee	NOUN
ajird-1132	86	18	engagement	engagement	NOUN
ajird-1132	86	19	initiatives	initiative	NOUN
ajird-1132	86	20	,	,	PUNCT
ajird-1132	86	21	plays	play	VERB
ajird-1132	86	22	a	a	DET
ajird-1132	86	23	pivotal	pivotal	ADJ
ajird-1132	86	24	role	role	NOUN
ajird-1132	86	25	in	in	ADP
ajird-1132	86	26	shaping	shape	VERB
ajird-1132	86	27	corporate	corporate	ADJ
ajird-1132	86	28	image	image	NOUN
ajird-1132	86	29	.	.	PUNCT
ajird-1132	87	1	the	the	DET
ajird-1132	87	2	interplay	interplay	NOUN
ajird-1132	87	3	between	between	ADP
ajird-1132	87	4	organizational	organizational	ADJ
ajird-1132	87	5	effectiveness	effectiveness	NOUN
ajird-1132	87	6	and	and	CCONJ
ajird-1132	87	7	corporate	corporate	ADJ
ajird-1132	87	8	image	image	NOUN
ajird-1132	87	9	management	management	NOUN
ajird-1132	87	10	is	be	AUX
ajird-1132	87	11	further	far	ADV
ajird-1132	87	12	elucidated	elucidate	VERB
ajird-1132	87	13	in	in	ADP
ajird-1132	87	14	research	research	NOUN
ajird-1132	87	15	by	by	ADP
ajird-1132	87	16	deephouse	deephouse	PROPN
ajird-1132	87	17	(	(	PUNCT
ajird-1132	87	18	2000	2000	NUM
ajird-1132	87	19	)	)	PUNCT
ajird-1132	87	20	,	,	PUNCT
ajird-1132	87	21	who	who	PRON
ajird-1132	87	22	proposes	propose	VERB
ajird-1132	87	23	that	that	SCONJ
ajird-1132	87	24	organizational	organizational	ADJ
ajird-1132	87	25	capabilities	capability	NOUN
ajird-1132	87	26	,	,	PUNCT
ajird-1132	87	27	such	such	ADJ
ajird-1132	87	28	as	as	ADP
ajird-1132	87	29	innovation	innovation	NOUN
ajird-1132	87	30	and	and	CCONJ
ajird-1132	87	31	adaptability	adaptability	NOUN
ajird-1132	87	32	,	,	PUNCT
ajird-1132	87	33	contribute	contribute	VERB
ajird-1132	87	34	significantly	significantly	ADV
ajird-1132	87	35	to	to	ADP
ajird-1132	87	36	enhancing	enhance	VERB
ajird-1132	87	37	corporate	corporate	ADJ
ajird-1132	87	38	image	image	NOUN
ajird-1132	87	39	.	.	PUNCT
ajird-1132	88	1	a	a	DET
ajird-1132	88	2	high	high	ADJ
ajird-1132	88	3	level	level	NOUN
ajird-1132	88	4	of	of	ADP
ajird-1132	88	5	organizational	organizational	ADJ
ajird-1132	88	6	effectiveness	effectiveness	NOUN
ajird-1132	88	7	enables	enable	VERB
ajird-1132	88	8	companies	company	NOUN
ajird-1132	88	9	to	to	PART
ajird-1132	88	10	respond	respond	VERB
ajird-1132	88	11	promptly	promptly	ADV
ajird-1132	88	12	to	to	ADP
ajird-1132	88	13	market	market	NOUN
ajird-1132	88	14	changes	change	NOUN
ajird-1132	88	15	,	,	PUNCT
ajird-1132	88	16	customer	customer	NOUN
ajird-1132	88	17	demands	demand	NOUN
ajird-1132	88	18	,	,	PUNCT
ajird-1132	88	19	and	and	CCONJ
ajird-1132	88	20	stakeholder	stakeholder	NOUN
ajird-1132	88	21	expectations	expectation	NOUN
ajird-1132	88	22	,	,	PUNCT
ajird-1132	88	23	thereby	thereby	ADV
ajird-1132	88	24	reinforcing	reinforce	VERB
ajird-1132	88	25	a	a	DET
ajird-1132	88	26	positive	positive	ADJ
ajird-1132	88	27	corporate	corporate	ADJ
ajird-1132	88	28	image	image	NOUN
ajird-1132	88	29	.	.	PUNCT
ajird-1132	89	1	conversely	conversely	ADV
ajird-1132	89	2	,	,	PUNCT
ajird-1132	89	3	inefficiencies	inefficiency	NOUN
ajird-1132	89	4	within	within	ADP
ajird-1132	89	5	an	an	DET
ajird-1132	89	6	organization	organization	NOUN
ajird-1132	89	7	,	,	PUNCT
ajird-1132	89	8	such	such	ADJ
ajird-1132	89	9	as	as	ADP
ajird-1132	89	10	bureaucratic	bureaucratic	ADJ
ajird-1132	89	11	red	red	ADJ
ajird-1132	89	12	tape	tape	NOUN
ajird-1132	89	13	or	or	CCONJ
ajird-1132	89	14	a	a	DET
ajird-1132	89	15	lack	lack	NOUN
ajird-1132	89	16	of	of	ADP
ajird-1132	89	17	responsiveness	responsiveness	NOUN
ajird-1132	89	18	,	,	PUNCT
ajird-1132	89	19	can	can	AUX
ajird-1132	89	20	tarnish	tarnish	VERB
ajird-1132	89	21	its	its	PRON
ajird-1132	89	22	image	image	NOUN
ajird-1132	89	23	and	and	CCONJ
ajird-1132	89	24	erode	erode	VERB
ajird-1132	89	25	stakeholder	stakeholder	PROPN
ajird-1132	89	26	trust	trust	PROPN
ajird-1132	89	27	.	.	PUNCT
ajird-1132	90	1	hence	hence	ADV
ajird-1132	90	2	,	,	PUNCT
ajird-1132	90	3	the	the	DET
ajird-1132	90	4	cultivation	cultivation	NOUN
ajird-1132	90	5	of	of	ADP
ajird-1132	90	6	organizational	organizational	ADJ
ajird-1132	90	7	effectiveness	effectiveness	NOUN
ajird-1132	90	8	is	be	AUX
ajird-1132	90	9	not	not	PART
ajird-1132	90	10	only	only	ADV
ajird-1132	90	11	a	a	DET
ajird-1132	90	12	strategic	strategic	ADJ
ajird-1132	90	13	imperative	imperative	NOUN
ajird-1132	90	14	but	but	CCONJ
ajird-1132	90	15	also	also	ADV
ajird-1132	90	16	a	a	DET
ajird-1132	90	17	reputational	reputational	ADJ
ajird-1132	90	18	asset	asset	NOUN
ajird-1132	90	19	.	.	PUNCT
ajird-1132	91	1	building	build	VERB
ajird-1132	91	2	on	on	ADP
ajird-1132	91	3	these	these	DET
ajird-1132	91	4	insights	insight	NOUN
ajird-1132	91	5	,	,	PUNCT
ajird-1132	91	6	fombrun	fombrun	NOUN
ajird-1132	91	7	and	and	CCONJ
ajird-1132	91	8	shanley	shanley	NOUN
ajird-1132	91	9	(	(	PUNCT
ajird-1132	91	10	1990	1990	NUM
ajird-1132	91	11	)	)	PUNCT
ajird-1132	91	12	contend	contend	VERB
ajird-1132	91	13	that	that	SCONJ
ajird-1132	91	14	organizational	organizational	ADJ
ajird-1132	91	15	effectiveness	effectiveness	NOUN
ajird-1132	91	16	is	be	AUX
ajird-1132	91	17	intricately	intricately	ADV
ajird-1132	91	18	linked	link	VERB
ajird-1132	91	19	to	to	ADP
ajird-1132	91	20	the	the	DET
ajird-1132	91	21	alignment	alignment	NOUN
ajird-1132	91	22	between	between	ADP
ajird-1132	91	23	internal	internal	ADJ
ajird-1132	91	24	practices	practice	NOUN
ajird-1132	91	25	and	and	CCONJ
ajird-1132	91	26	external	external	ADJ
ajird-1132	91	27	perceptions	perception	NOUN
ajird-1132	91	28	.	.	PUNCT
ajird-1132	92	1	they	they	PRON
ajird-1132	92	2	posit	posit	VERB
ajird-1132	92	3	that	that	SCONJ
ajird-1132	92	4	organizations	organization	NOUN
ajird-1132	92	5	perceived	perceive	VERB
ajird-1132	92	6	as	as	ADP
ajird-1132	92	7	effective	effective	ADJ
ajird-1132	92	8	are	be	AUX
ajird-1132	92	9	more	more	ADV
ajird-1132	92	10	likely	likely	ADJ
ajird-1132	92	11	to	to	PART
ajird-1132	92	12	be	be	AUX
ajird-1132	92	13	viewed	view	VERB
ajird-1132	92	14	favorably	favorably	ADV
ajird-1132	92	15	by	by	ADP
ajird-1132	92	16	stakeholders	stakeholder	NOUN
ajird-1132	92	17	,	,	PUNCT
ajird-1132	92	18	including	include	VERB
ajird-1132	92	19	customers	customer	NOUN
ajird-1132	92	20	,	,	PUNCT
ajird-1132	92	21	investors	investor	NOUN
ajird-1132	92	22	,	,	PUNCT
ajird-1132	92	23	and	and	CCONJ
ajird-1132	92	24	regulators	regulator	NOUN
ajird-1132	92	25	.	.	PUNCT
ajird-1132	93	1	this	this	DET
ajird-1132	93	2	alignment	alignment	NOUN
ajird-1132	93	3	fosters	foster	VERB
ajird-1132	93	4	a	a	DET
ajird-1132	93	5	positive	positive	ADJ
ajird-1132	93	6	corporate	corporate	ADJ
ajird-1132	93	7	image	image	NOUN
ajird-1132	93	8	,	,	PUNCT
ajird-1132	93	9	characterized	characterize	VERB
ajird-1132	93	10	by	by	ADP
ajird-1132	93	11	attributes	attribute	NOUN
ajird-1132	93	12	such	such	ADJ
ajird-1132	93	13	as	as	ADP
ajird-1132	93	14	trustworthiness	trustworthiness	NOUN
ajird-1132	93	15	,	,	PUNCT
ajird-1132	93	16	reliability	reliability	NOUN
ajird-1132	93	17	,	,	PUNCT
ajird-1132	93	18	and	and	CCONJ
ajird-1132	93	19	credibility	credibility	NOUN
ajird-1132	93	20	.	.	PUNCT
ajird-1132	94	1	conversely	conversely	ADV
ajird-1132	94	2	,	,	PUNCT
ajird-1132	94	3	discrepancies	discrepancy	NOUN
ajird-1132	94	4	between	between	ADP
ajird-1132	94	5	perceived	perceive	VERB
ajird-1132	94	6	and	and	CCONJ
ajird-1132	94	7	actual	actual	ADJ
ajird-1132	94	8	organizational	organizational	ADJ
ajird-1132	94	9	effectiveness	effectiveness	NOUN
ajird-1132	94	10	can	can	AUX
ajird-1132	94	11	lead	lead	VERB
ajird-1132	94	12	to	to	ADP
ajird-1132	94	13	skepticism	skepticism	NOUN
ajird-1132	94	14	and	and	CCONJ
ajird-1132	94	15	skepticism	skepticism	NOUN
ajird-1132	94	16	,	,	PUNCT
ajird-1132	94	17	undermining	undermine	VERB
ajird-1132	94	18	the	the	DET
ajird-1132	94	19	corporate	corporate	ADJ
ajird-1132	94	20	image	image	NOUN
ajird-1132	94	21	.	.	PUNCT
ajird-1132	95	1	thus	thus	ADV
ajird-1132	95	2	,	,	PUNCT
ajird-1132	95	3	organizations	organization	NOUN
ajird-1132	95	4	must	must	AUX
ajird-1132	95	5	proactively	proactively	ADV
ajird-1132	95	6	manage	manage	VERB
ajird-1132	95	7	their	their	PRON
ajird-1132	95	8	internal	internal	ADJ
ajird-1132	95	9	processes	process	NOUN
ajird-1132	95	10	and	and	CCONJ
ajird-1132	95	11	external	external	ADJ
ajird-1132	95	12	communications	communication	NOUN
ajird-1132	95	13	to	to	PART
ajird-1132	95	14	ensure	ensure	VERB
ajird-1132	95	15	congruence	congruence	NOUN
ajird-1132	95	16	and	and	CCONJ
ajird-1132	95	17	enhance	enhance	VERB
ajird-1132	95	18	their	their	PRON
ajird-1132	95	19	corporate	corporate	ADJ
ajird-1132	95	20	image	image	NOUN
ajird-1132	95	21	.	.	PUNCT
ajird-1132	96	1	in	in	ADP
ajird-1132	96	2	summary	summary	NOUN
ajird-1132	96	3	,	,	PUNCT
ajird-1132	96	4	the	the	DET
ajird-1132	96	5	literature	literature	NOUN
ajird-1132	96	6	underscores	underscore	VERB
ajird-1132	96	7	the	the	DET
ajird-1132	96	8	critical	critical	ADJ
ajird-1132	96	9	nexus	nexus	NOUN
ajird-1132	96	10	between	between	ADP
ajird-1132	96	11	organizational	organizational	ADJ
ajird-1132	96	12	effectiveness	effectiveness	NOUN
ajird-1132	96	13	and	and	CCONJ
ajird-1132	96	14	corporate	corporate	ADJ
ajird-1132	96	15	image	image	NOUN
ajird-1132	96	16	management	management	NOUN
ajird-1132	96	17	.	.	PUNCT
ajird-1132	97	1	by	by	ADP
ajird-1132	97	2	cultivating	cultivate	VERB
ajird-1132	97	3	efficient	efficient	ADJ
ajird-1132	97	4	internal	internal	ADJ
ajird-1132	97	5	processes	process	NOUN
ajird-1132	97	6	,	,	PUNCT
ajird-1132	97	7	fostering	foster	VERB
ajird-1132	97	8	employee	employee	NOUN
ajird-1132	97	9	engagement	engagement	NOUN
ajird-1132	97	10	,	,	PUNCT
ajird-1132	97	11	and	and	CCONJ
ajird-1132	97	12	aligning	align	VERB
ajird-1132	97	13	internal	internal	ADJ
ajird-1132	97	14	practices	practice	NOUN
ajird-1132	97	15	with	with	ADP
ajird-1132	97	16	external	external	ADJ
ajird-1132	97	17	perceptions	perception	NOUN
ajird-1132	97	18	,	,	PUNCT
ajird-1132	97	19	organizations	organization	NOUN
ajird-1132	97	20	can	can	AUX
ajird-1132	97	21	enhance	enhance	VERB
ajird-1132	97	22	their	their	PRON
ajird-1132	97	23	corporate	corporate	ADJ
ajird-1132	97	24	image	image	NOUN
ajird-1132	97	25	and	and	CCONJ
ajird-1132	97	26	bolster	bolster	VERB
ajird-1132	97	27	their	their	PRON
ajird-1132	97	28	competitive	competitive	ADJ
ajird-1132	97	29	advantage	advantage	NOUN
ajird-1132	97	30	in	in	ADP
ajird-1132	97	31	today	today	NOUN
ajird-1132	97	32	's	's	PART
ajird-1132	97	33	dynamic	dynamic	ADJ
ajird-1132	97	34	business	business	NOUN
ajird-1132	97	35	landscape	landscape	NOUN
ajird-1132	97	36	.	.	PUNCT
ajird-1132	98	1	consequently	consequently	ADV
ajird-1132	98	2	,	,	PUNCT
ajird-1132	98	3	a	a	DET
ajird-1132	98	4	strategic	strategic	ADJ
ajird-1132	98	5	focus	focus	NOUN
ajird-1132	98	6	on	on	ADP
ajird-1132	98	7	organizational	organizational	ADJ
ajird-1132	98	8	effectiveness	effectiveness	NOUN
ajird-1132	98	9	is	be	AUX
ajird-1132	98	10	imperative	imperative	ADJ
ajird-1132	98	11	for	for	ADP
ajird-1132	98	12	companies	company	NOUN
ajird-1132	98	13	seeking	seek	VERB
ajird-1132	98	14	to	to	PART
ajird-1132	98	15	maintain	maintain	VERB
ajird-1132	98	16	a	a	DET
ajird-1132	98	17	positive	positive	ADJ
ajird-1132	98	18	reputation	reputation	NOUN
ajird-1132	98	19	and	and	CCONJ
ajird-1132	98	20	sustain	sustain	VERB
ajird-1132	98	21	long	long	ADJ
ajird-1132	98	22	-	-	PUNCT
ajird-1132	98	23	term	term	NOUN
ajird-1132	98	24	success	success	NOUN
ajird-1132	98	25	.	.	PUNCT
ajird-1132	99	1	american	american	ADJ
ajird-1132	99	2	journal	journal	PROPN
ajird-1132	99	3	of	of	ADP
ajird-1132	99	4	interdisciplinary	interdisciplinary	ADJ
ajird-1132	99	5	research	research	NOUN
ajird-1132	99	6	and	and	CCONJ
ajird-1132	99	7	development	development	NOUN
ajird-1132	99	8	issn	issn	PROPN
ajird-1132	99	9	online	online	NOUN
ajird-1132	99	10	:	:	PUNCT
ajird-1132	99	11	2771	2771	NUM
ajird-1132	99	12	-	-	SYM
ajird-1132	99	13	8948	8948	NUM
ajird-1132	99	14	website	website	NOUN
ajird-1132	99	15	:	:	PUNCT
ajird-1132	99	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1132	99	17	volume	volume	NOUN
ajird-1132	99	18	19	19	NUM
ajird-1132	99	19	,	,	PUNCT
ajird-1132	99	20	aug	aug	PROPN
ajird-1132	99	21	.	.	PROPN
ajird-1132	99	22	,	,	PUNCT
ajird-1132	99	23	2023	2023	NUM
ajird-1132	99	24	109	109	NUM
ajird-1132	100	1	|	|	ADV
ajird-1132	100	2	p	p	NOUN
ajird-1132	100	3	a	a	DET
ajird-1132	100	4	g	g	NOUN
ajird-1132	100	5	e	e	NOUN
ajird-1132	100	6	customer	customer	NOUN
ajird-1132	100	7	acquisition	acquisition	NOUN
ajird-1132	100	8	customer	customer	NOUN
ajird-1132	100	9	acquisition	acquisition	NOUN
ajird-1132	100	10	is	be	AUX
ajird-1132	100	11	often	often	ADV
ajird-1132	100	12	touted	tout	VERB
ajird-1132	100	13	as	as	ADP
ajird-1132	100	14	a	a	DET
ajird-1132	100	15	fundamental	fundamental	ADJ
ajird-1132	100	16	metric	metric	NOUN
ajird-1132	100	17	for	for	ADP
ajird-1132	100	18	gauging	gauge	VERB
ajird-1132	100	19	organizational	organizational	ADJ
ajird-1132	100	20	effectiveness	effectiveness	NOUN
ajird-1132	100	21	,	,	PUNCT
ajird-1132	100	22	especially	especially	ADV
ajird-1132	100	23	in	in	ADP
ajird-1132	100	24	the	the	DET
ajird-1132	100	25	realm	realm	NOUN
ajird-1132	100	26	of	of	ADP
ajird-1132	100	27	marketing	marketing	NOUN
ajird-1132	100	28	and	and	CCONJ
ajird-1132	100	29	business	business	NOUN
ajird-1132	100	30	development	development	NOUN
ajird-1132	100	31	.	.	PUNCT
ajird-1132	101	1	numerous	numerous	ADJ
ajird-1132	101	2	studies	study	NOUN
ajird-1132	101	3	have	have	AUX
ajird-1132	101	4	delved	delve	VERB
ajird-1132	101	5	into	into	ADP
ajird-1132	101	6	this	this	DET
ajird-1132	101	7	concept	concept	NOUN
ajird-1132	101	8	,	,	PUNCT
ajird-1132	101	9	aiming	aim	VERB
ajird-1132	101	10	to	to	PART
ajird-1132	101	11	unravel	unravel	VERB
ajird-1132	101	12	its	its	PRON
ajird-1132	101	13	complexities	complexity	NOUN
ajird-1132	101	14	and	and	CCONJ
ajird-1132	101	15	implications	implication	NOUN
ajird-1132	101	16	for	for	ADP
ajird-1132	101	17	modern	modern	ADJ
ajird-1132	101	18	enterprises	enterprise	NOUN
ajird-1132	101	19	.	.	PUNCT
ajird-1132	102	1	for	for	ADP
ajird-1132	102	2	instance	instance	NOUN
ajird-1132	102	3	,	,	PUNCT
ajird-1132	102	4	in	in	ADP
ajird-1132	102	5	their	their	PRON
ajird-1132	102	6	research	research	NOUN
ajird-1132	102	7	published	publish	VERB
ajird-1132	102	8	in	in	ADP
ajird-1132	102	9	the	the	DET
ajird-1132	102	10	journal	journal	NOUN
ajird-1132	102	11	of	of	ADP
ajird-1132	102	12	marketing	marketing	NOUN
ajird-1132	102	13	,	,	PUNCT
ajird-1132	102	14	kumar	kumar	PROPN
ajird-1132	102	15	et	et	PROPN
ajird-1132	102	16	al	al	PROPN
ajird-1132	102	17	.	.	PROPN
ajird-1132	102	18	(	(	PUNCT
ajird-1132	102	19	2010	2010	NUM
ajird-1132	102	20	)	)	PUNCT
ajird-1132	102	21	emphasized	emphasize	VERB
ajird-1132	102	22	the	the	DET
ajird-1132	102	23	pivotal	pivotal	ADJ
ajird-1132	102	24	role	role	NOUN
ajird-1132	102	25	of	of	ADP
ajird-1132	102	26	customer	customer	NOUN
ajird-1132	102	27	acquisition	acquisition	NOUN
ajird-1132	102	28	in	in	ADP
ajird-1132	102	29	sustaining	sustain	VERB
ajird-1132	102	30	competitive	competitive	ADJ
ajird-1132	102	31	advantage	advantage	NOUN
ajird-1132	102	32	and	and	CCONJ
ajird-1132	102	33	fostering	foster	VERB
ajird-1132	102	34	organizational	organizational	ADJ
ajird-1132	102	35	growth	growth	NOUN
ajird-1132	102	36	.	.	PUNCT
ajird-1132	103	1	their	their	PRON
ajird-1132	103	2	findings	finding	NOUN
ajird-1132	103	3	underscored	underscore	VERB
ajird-1132	103	4	the	the	DET
ajird-1132	103	5	significance	significance	NOUN
ajird-1132	103	6	of	of	ADP
ajird-1132	103	7	strategic	strategic	ADJ
ajird-1132	103	8	customer	customer	NOUN
ajird-1132	103	9	acquisition	acquisition	NOUN
ajird-1132	103	10	initiatives	initiative	NOUN
ajird-1132	103	11	in	in	ADP
ajird-1132	103	12	driving	drive	VERB
ajird-1132	103	13	profitability	profitability	NOUN
ajird-1132	103	14	and	and	CCONJ
ajird-1132	103	15	market	market	NOUN
ajird-1132	103	16	share	share	NOUN
ajird-1132	103	17	expansion	expansion	NOUN
ajird-1132	103	18	,	,	PUNCT
ajird-1132	103	19	thereby	thereby	ADV
ajird-1132	103	20	highlighting	highlight	VERB
ajird-1132	103	21	its	its	PRON
ajird-1132	103	22	intrinsic	intrinsic	ADJ
ajird-1132	103	23	link	link	NOUN
ajird-1132	103	24	to	to	ADP
ajird-1132	103	25	organizational	organizational	ADJ
ajird-1132	103	26	effectiveness	effectiveness	NOUN
ajird-1132	103	27	.	.	PUNCT
ajird-1132	104	1	moreover	moreover	ADV
ajird-1132	104	2	,	,	PUNCT
ajird-1132	104	3	a	a	DET
ajird-1132	104	4	study	study	NOUN
ajird-1132	104	5	by	by	ADP
ajird-1132	104	6	verhoef	verhoef	PROPN
ajird-1132	104	7	et	et	PROPN
ajird-1132	104	8	al	al	PROPN
ajird-1132	104	9	.	.	PROPN
ajird-1132	105	1	(	(	PUNCT
ajird-1132	105	2	2014	2014	NUM
ajird-1132	105	3	)	)	PUNCT
ajird-1132	105	4	shed	shed	VERB
ajird-1132	105	5	light	light	NOUN
ajird-1132	105	6	on	on	ADP
ajird-1132	105	7	the	the	DET
ajird-1132	105	8	multifaceted	multifaceted	ADJ
ajird-1132	105	9	nature	nature	NOUN
ajird-1132	105	10	of	of	ADP
ajird-1132	105	11	customer	customer	NOUN
ajird-1132	105	12	acquisition	acquisition	NOUN
ajird-1132	105	13	by	by	ADP
ajird-1132	105	14	examining	examine	VERB
ajird-1132	105	15	its	its	PRON
ajird-1132	105	16	relationship	relationship	NOUN
ajird-1132	105	17	with	with	ADP
ajird-1132	105	18	customer	customer	NOUN
ajird-1132	105	19	retention	retention	NOUN
ajird-1132	105	20	and	and	CCONJ
ajird-1132	105	21	firm	firm	ADJ
ajird-1132	105	22	performance	performance	NOUN
ajird-1132	105	23	.	.	PUNCT
ajird-1132	106	1	through	through	ADP
ajird-1132	106	2	a	a	DET
ajird-1132	106	3	comprehensive	comprehensive	ADJ
ajird-1132	106	4	analysis	analysis	NOUN
ajird-1132	106	5	of	of	ADP
ajird-1132	106	6	data	datum	NOUN
ajird-1132	106	7	from	from	ADP
ajird-1132	106	8	various	various	ADJ
ajird-1132	106	9	industries	industry	NOUN
ajird-1132	106	10	,	,	PUNCT
ajird-1132	106	11	the	the	DET
ajird-1132	106	12	researchers	researcher	NOUN
ajird-1132	106	13	revealed	reveal	VERB
ajird-1132	106	14	that	that	SCONJ
ajird-1132	106	15	effective	effective	ADJ
ajird-1132	106	16	customer	customer	NOUN
ajird-1132	106	17	acquisition	acquisition	NOUN
ajird-1132	106	18	strategies	strategy	NOUN
ajird-1132	106	19	not	not	PART
ajird-1132	106	20	only	only	ADV
ajird-1132	106	21	facilitate	facilitate	VERB
ajird-1132	106	22	initial	initial	ADJ
ajird-1132	106	23	transactions	transaction	NOUN
ajird-1132	106	24	but	but	CCONJ
ajird-1132	106	25	also	also	ADV
ajird-1132	106	26	lay	lie	VERB
ajird-1132	106	27	the	the	DET
ajird-1132	106	28	groundwork	groundwork	NOUN
ajird-1132	106	29	for	for	ADP
ajird-1132	106	30	long	long	ADJ
ajird-1132	106	31	-	-	PUNCT
ajird-1132	106	32	term	term	NOUN
ajird-1132	106	33	customer	customer	NOUN
ajird-1132	106	34	relationships	relationship	NOUN
ajird-1132	106	35	,	,	PUNCT
ajird-1132	106	36	ultimately	ultimately	ADV
ajird-1132	106	37	enhancing	enhance	VERB
ajird-1132	106	38	organizational	organizational	ADJ
ajird-1132	106	39	resilience	resilience	NOUN
ajird-1132	106	40	and	and	CCONJ
ajird-1132	106	41	adaptability	adaptability	NOUN
ajird-1132	106	42	in	in	ADP
ajird-1132	106	43	dynamic	dynamic	ADJ
ajird-1132	106	44	market	market	NOUN
ajird-1132	106	45	environments	environment	NOUN
ajird-1132	106	46	.	.	PUNCT
ajird-1132	107	1	this	this	PRON
ajird-1132	107	2	underscores	underscore	VERB
ajird-1132	107	3	the	the	DET
ajird-1132	107	4	broader	broad	ADJ
ajird-1132	107	5	implications	implication	NOUN
ajird-1132	107	6	of	of	ADP
ajird-1132	107	7	customer	customer	NOUN
ajird-1132	107	8	acquisition	acquisition	NOUN
ajird-1132	107	9	beyond	beyond	ADP
ajird-1132	107	10	mere	mere	ADJ
ajird-1132	107	11	transactional	transactional	ADJ
ajird-1132	107	12	outcomes	outcome	NOUN
ajird-1132	107	13	,	,	PUNCT
ajird-1132	107	14	reaffirming	reaffirm	VERB
ajird-1132	107	15	its	its	PRON
ajird-1132	107	16	status	status	NOUN
ajird-1132	107	17	as	as	ADP
ajird-1132	107	18	a	a	DET
ajird-1132	107	19	vital	vital	ADJ
ajird-1132	107	20	determinant	determinant	NOUN
ajird-1132	107	21	of	of	ADP
ajird-1132	107	22	organizational	organizational	ADJ
ajird-1132	107	23	effectiveness	effectiveness	NOUN
ajird-1132	107	24	.	.	PUNCT
ajird-1132	108	1	furthermore	furthermore	ADV
ajird-1132	108	2	,	,	PUNCT
ajird-1132	108	3	recent	recent	ADJ
ajird-1132	108	4	research	research	NOUN
ajird-1132	108	5	by	by	ADP
ajird-1132	108	6	liu	liu	PROPN
ajird-1132	108	7	and	and	CCONJ
ajird-1132	108	8	guo	guo	PROPN
ajird-1132	108	9	(	(	PUNCT
ajird-1132	108	10	2021	2021	NUM
ajird-1132	108	11	)	)	PUNCT
ajird-1132	108	12	delved	delve	VERB
ajird-1132	108	13	into	into	ADP
ajird-1132	108	14	the	the	DET
ajird-1132	108	15	role	role	NOUN
ajird-1132	108	16	of	of	ADP
ajird-1132	108	17	digital	digital	ADJ
ajird-1132	108	18	technologies	technology	NOUN
ajird-1132	108	19	in	in	ADP
ajird-1132	108	20	reshaping	reshape	VERB
ajird-1132	108	21	customer	customer	NOUN
ajird-1132	108	22	acquisition	acquisition	NOUN
ajird-1132	108	23	practices	practice	NOUN
ajird-1132	108	24	and	and	CCONJ
ajird-1132	108	25	their	their	PRON
ajird-1132	108	26	implications	implication	NOUN
ajird-1132	108	27	for	for	ADP
ajird-1132	108	28	organizational	organizational	ADJ
ajird-1132	108	29	effectiveness	effectiveness	NOUN
ajird-1132	108	30	in	in	ADP
ajird-1132	108	31	the	the	DET
ajird-1132	108	32	digital	digital	ADJ
ajird-1132	108	33	age	age	NOUN
ajird-1132	108	34	.	.	PUNCT
ajird-1132	109	1	their	their	PRON
ajird-1132	109	2	study	study	NOUN
ajird-1132	109	3	highlighted	highlight	VERB
ajird-1132	109	4	the	the	DET
ajird-1132	109	5	transformative	transformative	ADJ
ajird-1132	109	6	impact	impact	NOUN
ajird-1132	109	7	of	of	ADP
ajird-1132	109	8	digital	digital	ADJ
ajird-1132	109	9	platforms	platform	NOUN
ajird-1132	109	10	and	and	CCONJ
ajird-1132	109	11	data	datum	NOUN
ajird-1132	109	12	analytics	analytic	NOUN
ajird-1132	109	13	on	on	ADP
ajird-1132	109	14	enhancing	enhance	VERB
ajird-1132	109	15	the	the	DET
ajird-1132	109	16	efficiency	efficiency	NOUN
ajird-1132	109	17	and	and	CCONJ
ajird-1132	109	18	precision	precision	NOUN
ajird-1132	109	19	of	of	ADP
ajird-1132	109	20	customer	customer	NOUN
ajird-1132	109	21	acquisition	acquisition	NOUN
ajird-1132	109	22	efforts	effort	NOUN
ajird-1132	109	23	.	.	PUNCT
ajird-1132	110	1	by	by	ADP
ajird-1132	110	2	harnessing	harness	VERB
ajird-1132	110	3	the	the	DET
ajird-1132	110	4	power	power	NOUN
ajird-1132	110	5	of	of	ADP
ajird-1132	110	6	artificial	artificial	ADJ
ajird-1132	110	7	intelligence	intelligence	NOUN
ajird-1132	110	8	and	and	CCONJ
ajird-1132	110	9	machine	machine	NOUN
ajird-1132	110	10	learning	learning	NOUN
ajird-1132	110	11	algorithms	algorithm	NOUN
ajird-1132	110	12	,	,	PUNCT
ajird-1132	110	13	businesses	business	NOUN
ajird-1132	110	14	can	can	AUX
ajird-1132	110	15	better	well	ADV
ajird-1132	110	16	identify	identify	VERB
ajird-1132	110	17	and	and	CCONJ
ajird-1132	110	18	engage	engage	VERB
ajird-1132	110	19	with	with	ADP
ajird-1132	110	20	high	high	ADJ
ajird-1132	110	21	-	-	PUNCT
ajird-1132	110	22	potential	potential	ADJ
ajird-1132	110	23	prospects	prospect	NOUN
ajird-1132	110	24	,	,	PUNCT
ajird-1132	110	25	thereby	thereby	ADV
ajird-1132	110	26	optimizing	optimize	VERB
ajird-1132	110	27	resource	resource	NOUN
ajird-1132	110	28	allocation	allocation	NOUN
ajird-1132	110	29	and	and	CCONJ
ajird-1132	110	30	maximizing	maximize	VERB
ajird-1132	110	31	returns	return	NOUN
ajird-1132	110	32	on	on	ADP
ajird-1132	110	33	investment	investment	NOUN
ajird-1132	110	34	.	.	PUNCT
ajird-1132	111	1	this	this	PRON
ajird-1132	111	2	underscores	underscore	VERB
ajird-1132	111	3	the	the	DET
ajird-1132	111	4	evolving	evolve	VERB
ajird-1132	111	5	nature	nature	NOUN
ajird-1132	111	6	of	of	ADP
ajird-1132	111	7	customer	customer	NOUN
ajird-1132	111	8	acquisition	acquisition	NOUN
ajird-1132	111	9	strategies	strategy	NOUN
ajird-1132	111	10	and	and	CCONJ
ajird-1132	111	11	their	their	PRON
ajird-1132	111	12	pivotal	pivotal	ADJ
ajird-1132	111	13	role	role	NOUN
ajird-1132	111	14	in	in	ADP
ajird-1132	111	15	driving	drive	VERB
ajird-1132	111	16	organizational	organizational	ADJ
ajird-1132	111	17	performance	performance	NOUN
ajird-1132	111	18	in	in	ADP
ajird-1132	111	19	contemporary	contemporary	ADJ
ajird-1132	111	20	markets	market	NOUN
ajird-1132	111	21	.	.	PUNCT
ajird-1132	112	1	customer	customer	NOUN
ajird-1132	112	2	acquisition	acquisition	NOUN
ajird-1132	112	3	serves	serve	VERB
ajird-1132	112	4	as	as	ADP
ajird-1132	112	5	a	a	DET
ajird-1132	112	6	critical	critical	ADJ
ajird-1132	112	7	yardstick	yardstick	NOUN
ajird-1132	112	8	for	for	ADP
ajird-1132	112	9	evaluating	evaluate	VERB
ajird-1132	112	10	organizational	organizational	ADJ
ajird-1132	112	11	effectiveness	effectiveness	NOUN
ajird-1132	112	12	,	,	PUNCT
ajird-1132	112	13	as	as	SCONJ
ajird-1132	112	14	evidenced	evidence	VERB
ajird-1132	112	15	by	by	ADP
ajird-1132	112	16	a	a	DET
ajird-1132	112	17	growing	grow	VERB
ajird-1132	112	18	body	body	NOUN
ajird-1132	112	19	of	of	ADP
ajird-1132	112	20	empirical	empirical	ADJ
ajird-1132	112	21	research	research	NOUN
ajird-1132	112	22	.	.	PUNCT
ajird-1132	113	1	by	by	ADP
ajird-1132	113	2	leveraging	leverage	VERB
ajird-1132	113	3	insights	insight	NOUN
ajird-1132	113	4	from	from	ADP
ajird-1132	113	5	studies	study	NOUN
ajird-1132	113	6	such	such	ADJ
ajird-1132	113	7	as	as	ADP
ajird-1132	113	8	those	those	PRON
ajird-1132	113	9	conducted	conduct	VERB
ajird-1132	113	10	by	by	ADP
ajird-1132	113	11	kumar	kumar	PROPN
ajird-1132	113	12	et	et	PROPN
ajird-1132	113	13	al	al	PROPN
ajird-1132	113	14	.	.	PROPN
ajird-1132	114	1	(	(	PUNCT
ajird-1132	114	2	2010	2010	NUM
ajird-1132	114	3	)	)	PUNCT
ajird-1132	114	4	,	,	PUNCT
ajird-1132	114	5	verhoef	verhoef	NOUN
ajird-1132	114	6	et	et	PROPN
ajird-1132	114	7	al	al	PROPN
ajird-1132	114	8	.	.	PROPN
ajird-1132	115	1	(	(	PUNCT
ajird-1132	115	2	2014	2014	NUM
ajird-1132	115	3	)	)	PUNCT
ajird-1132	115	4	,	,	PUNCT
ajird-1132	115	5	and	and	CCONJ
ajird-1132	115	6	liu	liu	PROPN
ajird-1132	115	7	and	and	CCONJ
ajird-1132	115	8	guo	guo	PROPN
ajird-1132	115	9	(	(	PUNCT
ajird-1132	115	10	2021	2021	NUM
ajird-1132	115	11	)	)	PUNCT
ajird-1132	115	12	,	,	PUNCT
ajird-1132	115	13	businesses	business	NOUN
ajird-1132	115	14	can	can	AUX
ajird-1132	115	15	refine	refine	VERB
ajird-1132	115	16	their	their	PRON
ajird-1132	115	17	customer	customer	NOUN
ajird-1132	115	18	acquisition	acquisition	NOUN
ajird-1132	115	19	strategies	strategy	NOUN
ajird-1132	115	20	to	to	PART
ajird-1132	115	21	not	not	PART
ajird-1132	115	22	only	only	ADV
ajird-1132	115	23	drive	drive	VERB
ajird-1132	115	24	short	short	ADJ
ajird-1132	115	25	-	-	PUNCT
ajird-1132	115	26	term	term	NOUN
ajird-1132	115	27	sales	sale	NOUN
ajird-1132	115	28	but	but	CCONJ
ajird-1132	115	29	also	also	ADV
ajird-1132	115	30	foster	foster	VERB
ajird-1132	115	31	long	long	ADJ
ajird-1132	115	32	-	-	PUNCT
ajird-1132	115	33	term	term	NOUN
ajird-1132	115	34	relationships	relationship	NOUN
ajird-1132	115	35	and	and	CCONJ
ajird-1132	115	36	sustainable	sustainable	ADJ
ajird-1132	115	37	growth	growth	NOUN
ajird-1132	115	38	.	.	PUNCT
ajird-1132	116	1	as	as	SCONJ
ajird-1132	116	2	digital	digital	ADJ
ajird-1132	116	3	technologies	technology	NOUN
ajird-1132	116	4	continue	continue	VERB
ajird-1132	116	5	to	to	PART
ajird-1132	116	6	reshape	reshape	VERB
ajird-1132	116	7	the	the	DET
ajird-1132	116	8	business	business	NOUN
ajird-1132	116	9	landscape	landscape	NOUN
ajird-1132	116	10	,	,	PUNCT
ajird-1132	116	11	understanding	understand	VERB
ajird-1132	116	12	the	the	DET
ajird-1132	116	13	nuances	nuance	NOUN
ajird-1132	116	14	of	of	ADP
ajird-1132	116	15	customer	customer	NOUN
ajird-1132	116	16	acquisition	acquisition	NOUN
ajird-1132	116	17	will	will	AUX
ajird-1132	116	18	remain	remain	VERB
ajird-1132	116	19	imperative	imperative	ADJ
ajird-1132	116	20	for	for	ADP
ajird-1132	116	21	organizations	organization	NOUN
ajird-1132	116	22	striving	strive	VERB
ajird-1132	116	23	to	to	PART
ajird-1132	116	24	stay	stay	VERB
ajird-1132	116	25	competitive	competitive	ADJ
ajird-1132	116	26	and	and	CCONJ
ajird-1132	116	27	adaptive	adaptive	ADJ
ajird-1132	116	28	in	in	ADP
ajird-1132	116	29	an	an	DET
ajird-1132	116	30	ever	ever	ADV
ajird-1132	116	31	-	-	PUNCT
ajird-1132	116	32	evolving	evolve	VERB
ajird-1132	116	33	marketplace	marketplace	NOUN
ajird-1132	116	34	.	.	PUNCT
ajird-1132	117	1	empirical	empirical	ADJ
ajird-1132	117	2	review	review	VERB
ajird-1132	117	3	corporate	corporate	ADJ
ajird-1132	117	4	identity	identity	NOUN
ajird-1132	117	5	and	and	CCONJ
ajird-1132	117	6	customer	customer	NOUN
ajird-1132	117	7	acquisition	acquisition	NOUN
ajird-1132	117	8	eze	eze	NOUN
ajird-1132	117	9	and	and	CCONJ
ajird-1132	117	10	colleagues	colleague	NOUN
ajird-1132	117	11	(	(	PUNCT
ajird-1132	117	12	2023	2023	NUM
ajird-1132	117	13	)	)	PUNCT
ajird-1132	117	14	investigate	investigate	VERB
ajird-1132	117	15	the	the	DET
ajird-1132	117	16	relationship	relationship	NOUN
ajird-1132	117	17	between	between	ADP
ajird-1132	117	18	first	first	ADJ
ajird-1132	117	19	bank	bank	PROPN
ajird-1132	117	20	nigeria	nigeria	PROPN
ajird-1132	117	21	limited	limited	PROPN
ajird-1132	117	22	's	's	PART
ajird-1132	117	23	performance	performance	NOUN
ajird-1132	117	24	and	and	CCONJ
ajird-1132	117	25	its	its	PRON
ajird-1132	117	26	image	image	NOUN
ajird-1132	117	27	management	management	NOUN
ajird-1132	117	28	strategies	strategy	NOUN
ajird-1132	117	29	.	.	PUNCT
ajird-1132	118	1	in	in	ADP
ajird-1132	118	2	order	order	NOUN
ajird-1132	118	3	to	to	PART
ajird-1132	118	4	examine	examine	VERB
ajird-1132	118	5	the	the	DET
ajird-1132	118	6	relationship	relationship	NOUN
ajird-1132	118	7	between	between	ADP
ajird-1132	118	8	identity	identity	NOUN
ajird-1132	118	9	,	,	PUNCT
ajird-1132	118	10	communication	communication	NOUN
ajird-1132	118	11	,	,	PUNCT
ajird-1132	118	12	and	and	CCONJ
ajird-1132	118	13	reputation	reputation	NOUN
ajird-1132	118	14	management	management	NOUN
ajird-1132	118	15	(	(	PUNCT
ajird-1132	118	16	cim	cim	NOUN
ajird-1132	118	17	)	)	PUNCT
ajird-1132	118	18	strategies	strategy	NOUN
ajird-1132	118	19	and	and	CCONJ
ajird-1132	118	20	american	american	ADJ
ajird-1132	118	21	journal	journal	PROPN
ajird-1132	118	22	of	of	ADP
ajird-1132	118	23	interdisciplinary	interdisciplinary	ADJ
ajird-1132	118	24	research	research	NOUN
ajird-1132	118	25	and	and	CCONJ
ajird-1132	118	26	development	development	NOUN
ajird-1132	118	27	issn	issn	PROPN
ajird-1132	118	28	online	online	NOUN
ajird-1132	118	29	:	:	PUNCT
ajird-1132	118	30	2771	2771	NUM
ajird-1132	118	31	-	-	SYM
ajird-1132	118	32	8948	8948	NUM
ajird-1132	118	33	website	website	NOUN
ajird-1132	118	34	:	:	PUNCT
ajird-1132	118	35	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1132	118	36	volume	volume	NOUN
ajird-1132	118	37	19	19	NUM
ajird-1132	118	38	,	,	PUNCT
ajird-1132	118	39	aug	aug	PROPN
ajird-1132	118	40	.	.	PROPN
ajird-1132	118	41	,	,	PUNCT
ajird-1132	118	42	2023	2023	NUM
ajird-1132	118	43	110	110	NUM
ajird-1132	119	1	|	|	ADV
ajird-1132	119	2	p	p	X
ajird-1132	119	3	a	a	DET
ajird-1132	119	4	g	g	NOUN
ajird-1132	119	5	e	e	NOUN
ajird-1132	119	6	business	business	NOUN
ajird-1132	119	7	success	success	NOUN
ajird-1132	119	8	,	,	PUNCT
ajird-1132	119	9	the	the	DET
ajird-1132	119	10	study	study	NOUN
ajird-1132	119	11	used	use	VERB
ajird-1132	119	12	the	the	DET
ajird-1132	119	13	rate	rate	NOUN
ajird-1132	119	14	of	of	ADP
ajird-1132	119	15	customer	customer	NOUN
ajird-1132	119	16	loyalty	loyalty	NOUN
ajird-1132	119	17	as	as	ADP
ajird-1132	119	18	a	a	DET
ajird-1132	119	19	performance	performance	NOUN
ajird-1132	119	20	indicator	indicator	NOUN
ajird-1132	119	21	.	.	PUNCT
ajird-1132	120	1	by	by	ADP
ajird-1132	120	2	using	use	VERB
ajird-1132	120	3	questionnaires	questionnaire	NOUN
ajird-1132	120	4	as	as	ADP
ajird-1132	120	5	a	a	DET
ajird-1132	120	6	research	research	NOUN
ajird-1132	120	7	tool	tool	NOUN
ajird-1132	120	8	,	,	PUNCT
ajird-1132	120	9	they	they	PRON
ajird-1132	120	10	have	have	AUX
ajird-1132	120	11	gathered	gather	VERB
ajird-1132	120	12	primary	primary	ADJ
ajird-1132	120	13	and	and	CCONJ
ajird-1132	120	14	secondary	secondary	ADJ
ajird-1132	120	15	data	datum	NOUN
ajird-1132	120	16	.	.	PUNCT
ajird-1132	121	1	the	the	DET
ajird-1132	121	2	statistical	statistical	ADJ
ajird-1132	121	3	techniques	technique	NOUN
ajird-1132	121	4	used	use	VERB
ajird-1132	121	5	in	in	ADP
ajird-1132	121	6	the	the	DET
ajird-1132	121	7	data	datum	NOUN
ajird-1132	121	8	analysis	analysis	NOUN
ajird-1132	121	9	included	include	VERB
ajird-1132	121	10	the	the	DET
ajird-1132	121	11	chi	chi	ADJ
ajird-1132	121	12	-	-	PUNCT
ajird-1132	121	13	square	square	ADJ
ajird-1132	121	14	method	method	NOUN
ajird-1132	121	15	,	,	PUNCT
ajird-1132	121	16	basic	basic	ADJ
ajird-1132	121	17	percentages	percentage	NOUN
ajird-1132	121	18	,	,	PUNCT
ajird-1132	121	19	and	and	CCONJ
ajird-1132	121	20	frequency	frequency	NOUN
ajird-1132	121	21	distribution	distribution	NOUN
ajird-1132	121	22	.	.	PUNCT
ajird-1132	122	1	the	the	DET
ajird-1132	122	2	findings	finding	NOUN
ajird-1132	122	3	revealed	reveal	VERB
ajird-1132	122	4	that	that	SCONJ
ajird-1132	122	5	first	first	PROPN
ajird-1132	122	6	bank	bank	PROPN
ajird-1132	122	7	nigeria	nigeria	PROPN
ajird-1132	122	8	limited	limit	VERB
ajird-1132	122	9	utilizes	utilizes	ADJ
ajird-1132	122	10	corporate	corporate	ADJ
ajird-1132	122	11	image	image	NOUN
ajird-1132	122	12	management	management	NOUN
ajird-1132	122	13	strategies	strategy	NOUN
ajird-1132	122	14	to	to	PART
ajird-1132	122	15	gain	gain	VERB
ajird-1132	122	16	a	a	DET
ajird-1132	122	17	competitive	competitive	ADJ
ajird-1132	122	18	edge	edge	NOUN
ajird-1132	122	19	over	over	ADP
ajird-1132	122	20	its	its	PRON
ajird-1132	122	21	rivals	rival	NOUN
ajird-1132	122	22	.	.	PUNCT
ajird-1132	123	1	in	in	ADP
ajird-1132	123	2	a	a	DET
ajird-1132	123	3	similar	similar	ADJ
ajird-1132	123	4	vein	vein	NOUN
ajird-1132	123	5	,	,	PUNCT
ajird-1132	123	6	obiora	obiora	NOUN
ajird-1132	123	7	and	and	CCONJ
ajird-1132	123	8	ekeke	ekeke	PROPN
ajird-1132	123	9	conducted	conduct	VERB
ajird-1132	123	10	an	an	DET
ajird-1132	123	11	investigation	investigation	NOUN
ajird-1132	123	12	of	of	ADP
ajird-1132	123	13	organisational	organisational	ADJ
ajird-1132	123	14	effectiveness	effectiveness	NOUN
ajird-1132	123	15	and	and	CCONJ
ajird-1132	123	16	business	business	NOUN
ajird-1132	123	17	image	image	NOUN
ajird-1132	123	18	management	management	NOUN
ajird-1132	123	19	in	in	ADP
ajird-1132	123	20	nigeria	nigeria	PROPN
ajird-1132	123	21	's	's	PART
ajird-1132	123	22	retail	retail	ADJ
ajird-1132	123	23	tourism	tourism	NOUN
ajird-1132	123	24	sector	sector	NOUN
ajird-1132	123	25	in	in	ADP
ajird-1132	123	26	2019	2019	NUM
ajird-1132	123	27	.	.	PUNCT
ajird-1132	124	1	their	their	PRON
ajird-1132	124	2	study	study	NOUN
ajird-1132	124	3	examined	examine	VERB
ajird-1132	124	4	how	how	SCONJ
ajird-1132	124	5	employee	employee	NOUN
ajird-1132	124	6	satisfaction	satisfaction	NOUN
ajird-1132	124	7	and	and	CCONJ
ajird-1132	124	8	profit	profit	NOUN
ajird-1132	124	9	are	be	AUX
ajird-1132	124	10	affected	affect	VERB
ajird-1132	124	11	by	by	ADP
ajird-1132	124	12	work	work	NOUN
ajird-1132	124	13	environment	environment	NOUN
ajird-1132	124	14	and	and	CCONJ
ajird-1132	124	15	customer	customer	NOUN
ajird-1132	124	16	interactions	interaction	NOUN
ajird-1132	124	17	at	at	ADP
ajird-1132	124	18	travel	travel	NOUN
ajird-1132	124	19	businesses	business	NOUN
ajird-1132	124	20	in	in	ADP
ajird-1132	124	21	port	port	NOUN
ajird-1132	124	22	harcourt	harcourt	PROPN
ajird-1132	124	23	,	,	PUNCT
ajird-1132	124	24	rivers	river	NOUN
ajird-1132	124	25	state	state	PROPN
ajird-1132	124	26	,	,	PUNCT
ajird-1132	124	27	nigeria	nigeria	PROPN
ajird-1132	124	28	.	.	PUNCT
ajird-1132	125	1	using	use	VERB
ajird-1132	125	2	a	a	DET
ajird-1132	125	3	dataset	dataset	NOUN
ajird-1132	125	4	of	of	ADP
ajird-1132	125	5	120	120	NUM
ajird-1132	125	6	workers	worker	NOUN
ajird-1132	125	7	,	,	PUNCT
ajird-1132	125	8	they	they	PRON
ajird-1132	125	9	investigated	investigate	VERB
ajird-1132	125	10	four	four	NUM
ajird-1132	125	11	hypotheses	hypothesis	NOUN
ajird-1132	125	12	,	,	PUNCT
ajird-1132	125	13	all	all	PRON
ajird-1132	125	14	of	of	ADP
ajird-1132	125	15	which	which	PRON
ajird-1132	125	16	were	be	AUX
ajird-1132	125	17	shown	show	VERB
ajird-1132	125	18	to	to	PART
ajird-1132	125	19	be	be	AUX
ajird-1132	125	20	true	true	ADJ
ajird-1132	125	21	.	.	PUNCT
ajird-1132	126	1	their	their	PRON
ajird-1132	126	2	results	result	NOUN
ajird-1132	126	3	make	make	VERB
ajird-1132	126	4	it	it	PRON
ajird-1132	126	5	abundantly	abundantly	ADV
ajird-1132	126	6	evident	evident	ADJ
ajird-1132	126	7	that	that	SCONJ
ajird-1132	126	8	workplace	workplace	NOUN
ajird-1132	126	9	culture	culture	NOUN
ajird-1132	126	10	and	and	CCONJ
ajird-1132	126	11	customer	customer	NOUN
ajird-1132	126	12	interactions	interaction	NOUN
ajird-1132	126	13	have	have	VERB
ajird-1132	126	14	a	a	DET
ajird-1132	126	15	big	big	ADJ
ajird-1132	126	16	impact	impact	NOUN
ajird-1132	126	17	on	on	ADP
ajird-1132	126	18	employee	employee	NOUN
ajird-1132	126	19	happiness	happiness	NOUN
ajird-1132	126	20	and	and	CCONJ
ajird-1132	126	21	profitability	profitability	NOUN
ajird-1132	126	22	.	.	PUNCT
ajird-1132	127	1	the	the	DET
ajird-1132	127	2	study	study	NOUN
ajird-1132	127	3	conducted	conduct	VERB
ajird-1132	127	4	by	by	ADP
ajird-1132	127	5	asaolu	asaolu	NOUN
ajird-1132	127	6	and	and	CCONJ
ajird-1132	127	7	ogunleye	ogunleye	NOUN
ajird-1132	127	8	(	(	PUNCT
ajird-1132	127	9	2023	2023	NUM
ajird-1132	127	10	)	)	PUNCT
ajird-1132	127	11	investigated	investigate	VERB
ajird-1132	127	12	the	the	DET
ajird-1132	127	13	correlation	correlation	NOUN
ajird-1132	127	14	between	between	ADP
ajird-1132	127	15	supermarkets	supermarket	NOUN
ajird-1132	127	16	'	'	PART
ajird-1132	127	17	organisational	organisational	ADJ
ajird-1132	127	18	effectiveness	effectiveness	NOUN
ajird-1132	127	19	and	and	CCONJ
ajird-1132	127	20	corporate	corporate	ADJ
ajird-1132	127	21	image	image	NOUN
ajird-1132	127	22	in	in	ADP
ajird-1132	127	23	benin	benin	PROPN
ajird-1132	127	24	city	city	PROPN
ajird-1132	127	25	,	,	PUNCT
ajird-1132	127	26	edo	edo	PROPN
ajird-1132	127	27	state	state	NOUN
ajird-1132	127	28	.	.	PUNCT
ajird-1132	128	1	180	180	NUM
ajird-1132	128	2	workers	worker	NOUN
ajird-1132	128	3	at	at	ADP
ajird-1132	128	4	different	different	ADJ
ajird-1132	128	5	local	local	ADJ
ajird-1132	128	6	supermarkets	supermarket	NOUN
ajird-1132	128	7	were	be	AUX
ajird-1132	128	8	polled	poll	VERB
ajird-1132	128	9	using	use	VERB
ajird-1132	128	10	a	a	DET
ajird-1132	128	11	cross	cross	ADJ
ajird-1132	128	12	-	-	ADJ
ajird-1132	128	13	sectional	sectional	ADJ
ajird-1132	128	14	survey	survey	NOUN
ajird-1132	128	15	study	study	NOUN
ajird-1132	128	16	technique	technique	NOUN
ajird-1132	128	17	.	.	PUNCT
ajird-1132	129	1	they	they	PRON
ajird-1132	129	2	used	use	VERB
ajird-1132	129	3	a	a	DET
ajird-1132	129	4	standardised	standardised	ADJ
ajird-1132	129	5	questionnaire	questionnaire	NOUN
ajird-1132	129	6	with	with	ADP
ajird-1132	129	7	a	a	DET
ajird-1132	129	8	five	five	NUM
ajird-1132	129	9	-	-	PUNCT
ajird-1132	129	10	point	point	NOUN
ajird-1132	129	11	likert	likert	ADJ
ajird-1132	129	12	scale	scale	NOUN
ajird-1132	129	13	and	and	CCONJ
ajird-1132	129	14	the	the	DET
ajird-1132	129	15	krejcie	krejcie	NOUN
ajird-1132	129	16	and	and	CCONJ
ajird-1132	129	17	morgan	morgan	PROPN
ajird-1132	129	18	(	(	PUNCT
ajird-1132	129	19	1970	1970	NUM
ajird-1132	129	20	)	)	PUNCT
ajird-1132	129	21	sample	sample	NOUN
ajird-1132	129	22	size	size	NOUN
ajird-1132	129	23	selection	selection	NOUN
ajird-1132	129	24	table	table	NOUN
ajird-1132	129	25	to	to	PART
ajird-1132	129	26	choose	choose	VERB
ajird-1132	129	27	a	a	DET
ajird-1132	129	28	sample	sample	NOUN
ajird-1132	129	29	size	size	NOUN
ajird-1132	129	30	of	of	ADP
ajird-1132	129	31	123	123	NUM
ajird-1132	129	32	employees	employee	NOUN
ajird-1132	129	33	.	.	PUNCT
ajird-1132	130	1	their	their	PRON
ajird-1132	130	2	investigation	investigation	NOUN
ajird-1132	130	3	,	,	PUNCT
ajird-1132	130	4	which	which	PRON
ajird-1132	130	5	made	make	VERB
ajird-1132	130	6	use	use	NOUN
ajird-1132	130	7	of	of	ADP
ajird-1132	130	8	spss	spss	ADJ
ajird-1132	130	9	software	software	NOUN
ajird-1132	130	10	and	and	CCONJ
ajird-1132	130	11	included	include	VERB
ajird-1132	130	12	descriptive	descriptive	ADJ
ajird-1132	130	13	statistics	statistic	NOUN
ajird-1132	130	14	,	,	PUNCT
ajird-1132	130	15	correlation	correlation	NOUN
ajird-1132	130	16	analysis	analysis	NOUN
ajird-1132	130	17	,	,	PUNCT
ajird-1132	130	18	and	and	CCONJ
ajird-1132	130	19	multiple	multiple	ADJ
ajird-1132	130	20	regression	regression	NOUN
ajird-1132	130	21	analysis	analysis	NOUN
ajird-1132	130	22	,	,	PUNCT
ajird-1132	130	23	showed	show	VERB
ajird-1132	130	24	that	that	SCONJ
ajird-1132	130	25	aspects	aspect	NOUN
ajird-1132	130	26	of	of	ADP
ajird-1132	130	27	corporate	corporate	ADJ
ajird-1132	130	28	image	image	NOUN
ajird-1132	130	29	affect	affect	VERB
ajird-1132	130	30	organisational	organisational	ADJ
ajird-1132	130	31	performance	performance	NOUN
ajird-1132	130	32	.	.	PUNCT
ajird-1132	131	1	they	they	PRON
ajird-1132	131	2	discovered	discover	VERB
ajird-1132	131	3	that	that	SCONJ
ajird-1132	131	4	while	while	SCONJ
ajird-1132	131	5	corporate	corporate	ADJ
ajird-1132	131	6	social	social	ADJ
ajird-1132	131	7	responsibility	responsibility	NOUN
ajird-1132	131	8	has	have	VERB
ajird-1132	131	9	a	a	DET
ajird-1132	131	10	good	good	ADJ
ajird-1132	131	11	influence	influence	NOUN
ajird-1132	131	12	on	on	ADP
ajird-1132	131	13	organisational	organisational	ADJ
ajird-1132	131	14	performance	performance	NOUN
ajird-1132	131	15	,	,	PUNCT
ajird-1132	131	16	corporate	corporate	ADJ
ajird-1132	131	17	integrity	integrity	NOUN
ajird-1132	131	18	has	have	VERB
ajird-1132	131	19	a	a	DET
ajird-1132	131	20	favourable	favourable	ADJ
ajird-1132	131	21	impact	impact	NOUN
ajird-1132	131	22	on	on	ADP
ajird-1132	131	23	organisational	organisational	ADJ
ajird-1132	131	24	effectiveness	effectiveness	NOUN
ajird-1132	131	25	.	.	PUNCT
ajird-1132	132	1	while	while	SCONJ
ajird-1132	132	2	eze	eze	PROPN
ajird-1132	132	3	et	et	PROPN
ajird-1132	132	4	al	al	PROPN
ajird-1132	132	5	.	.	PROPN
ajird-1132	133	1	(	(	PUNCT
ajird-1132	133	2	2023	2023	NUM
ajird-1132	133	3	)	)	PUNCT
ajird-1132	133	4	,	,	PUNCT
ajird-1132	133	5	obiora	obiora	NOUN
ajird-1132	133	6	and	and	CCONJ
ajird-1132	133	7	ekeke	ekeke	ADJ
ajird-1132	133	8	(	(	PUNCT
ajird-1132	133	9	2019	2019	NUM
ajird-1132	133	10	)	)	PUNCT
ajird-1132	133	11	,	,	PUNCT
ajird-1132	133	12	and	and	CCONJ
ajird-1132	133	13	asaolu	asaolu	PROPN
ajird-1132	133	14	and	and	CCONJ
ajird-1132	133	15	ogunleye	ogunleye	NOUN
ajird-1132	133	16	(	(	PUNCT
ajird-1132	133	17	2023	2023	NUM
ajird-1132	133	18	)	)	PUNCT
ajird-1132	133	19	have	have	AUX
ajird-1132	133	20	all	all	PRON
ajird-1132	133	21	investigated	investigate	VERB
ajird-1132	133	22	the	the	DET
ajird-1132	133	23	variables	variable	NOUN
ajird-1132	133	24	in	in	ADP
ajird-1132	133	25	the	the	DET
ajird-1132	133	26	current	current	ADJ
ajird-1132	133	27	study	study	NOUN
ajird-1132	133	28	,	,	PUNCT
ajird-1132	133	29	each	each	PRON
ajird-1132	133	30	applied	apply	VERB
ajird-1132	133	31	them	they	PRON
ajird-1132	133	32	within	within	ADP
ajird-1132	133	33	different	different	ADJ
ajird-1132	133	34	demographics	demographic	NOUN
ajird-1132	133	35	and	and	CCONJ
ajird-1132	133	36	utilized	utilize	VERB
ajird-1132	133	37	various	various	ADJ
ajird-1132	133	38	statistical	statistical	ADJ
ajird-1132	133	39	analyses	analysis	NOUN
ajird-1132	133	40	.	.	PUNCT
ajird-1132	134	1	however	however	ADV
ajird-1132	134	2	,	,	PUNCT
ajird-1132	134	3	none	none	NOUN
ajird-1132	134	4	of	of	ADP
ajird-1132	134	5	these	these	DET
ajird-1132	134	6	studies	study	NOUN
ajird-1132	134	7	have	have	AUX
ajird-1132	134	8	specifically	specifically	ADV
ajird-1132	134	9	applied	apply	VERB
ajird-1132	134	10	the	the	DET
ajird-1132	134	11	variables	variable	NOUN
ajird-1132	134	12	as	as	SCONJ
ajird-1132	134	13	utilized	utilize	VERB
ajird-1132	134	14	in	in	ADP
ajird-1132	134	15	the	the	DET
ajird-1132	134	16	current	current	ADJ
ajird-1132	134	17	research	research	NOUN
ajird-1132	134	18	.	.	PUNCT
ajird-1132	135	1	this	this	DET
ajird-1132	135	2	gap	gap	NOUN
ajird-1132	135	3	in	in	ADP
ajird-1132	135	4	knowledge	knowledge	NOUN
ajird-1132	135	5	led	lead	VERB
ajird-1132	135	6	the	the	DET
ajird-1132	135	7	researcher	researcher	NOUN
ajird-1132	135	8	to	to	PART
ajird-1132	135	9	propose	propose	VERB
ajird-1132	135	10	the	the	DET
ajird-1132	135	11	following	follow	VERB
ajird-1132	135	12	hypothesis	hypothesis	NOUN
ajird-1132	135	13	:	:	PUNCT
ajird-1132	135	14	h01	h01	NOUN
ajird-1132	135	15	:	:	PUNCT
ajird-1132	135	16	there	there	PRON
ajird-1132	135	17	is	be	VERB
ajird-1132	135	18	no	no	DET
ajird-1132	135	19	relationship	relationship	NOUN
ajird-1132	135	20	between	between	ADP
ajird-1132	135	21	brand	brand	NOUN
ajird-1132	135	22	identity	identity	NOUN
ajird-1132	135	23	and	and	CCONJ
ajird-1132	135	24	customer	customer	NOUN
ajird-1132	135	25	acquisition	acquisition	NOUN
ajird-1132	135	26	.	.	PUNCT
ajird-1132	136	1	corporate	corporate	ADJ
ajird-1132	136	2	reputation	reputation	NOUN
ajird-1132	136	3	and	and	CCONJ
ajird-1132	136	4	customer	customer	NOUN
ajird-1132	136	5	acquisition	acquisition	NOUN
ajird-1132	136	6	a	a	DET
ajird-1132	136	7	study	study	NOUN
ajird-1132	136	8	on	on	ADP
ajird-1132	136	9	"	"	PUNCT
ajird-1132	136	10	corporate	corporate	ADJ
ajird-1132	136	11	reputation	reputation	NOUN
ajird-1132	136	12	and	and	CCONJ
ajird-1132	136	13	business	business	NOUN
ajird-1132	136	14	performance	performance	NOUN
ajird-1132	136	15	:	:	PUNCT
ajird-1132	136	16	evidence	evidence	NOUN
ajird-1132	136	17	from	from	ADP
ajird-1132	136	18	service	service	NOUN
ajird-1132	136	19	firms	firm	NOUN
ajird-1132	136	20	in	in	ADP
ajird-1132	136	21	nigeria	nigeria	PROPN
ajird-1132	136	22	"	"	PUNCT
ajird-1132	136	23	was	be	AUX
ajird-1132	136	24	conducted	conduct	VERB
ajird-1132	136	25	by	by	ADP
ajird-1132	136	26	abdulmalik	abdulmalik	NOUN
ajird-1132	136	27	and	and	CCONJ
ajird-1132	136	28	ishola	ishola	PROPN
ajird-1132	136	29	(	(	PUNCT
ajird-1132	136	30	2020	2020	NUM
ajird-1132	136	31	)	)	PUNCT
ajird-1132	136	32	.	.	PUNCT
ajird-1132	137	1	their	their	PRON
ajird-1132	137	2	research	research	NOUN
ajird-1132	137	3	has	have	AUX
ajird-1132	137	4	examined	examine	VERB
ajird-1132	137	5	how	how	SCONJ
ajird-1132	137	6	the	the	DET
ajird-1132	137	7	elements	element	NOUN
ajird-1132	137	8	of	of	ADP
ajird-1132	137	9	corporate	corporate	ADJ
ajird-1132	137	10	reputation	reputation	NOUN
ajird-1132	137	11	,	,	PUNCT
ajird-1132	137	12	such	such	ADJ
ajird-1132	137	13	as	as	ADP
ajird-1132	137	14	a	a	DET
ajird-1132	137	15	society	society	NOUN
ajird-1132	137	16	's	's	PART
ajird-1132	137	17	image	image	NOUN
ajird-1132	137	18	and	and	CCONJ
ajird-1132	137	19	identity	identity	NOUN
ajird-1132	137	20	,	,	PUNCT
ajird-1132	137	21	affect	affect	VERB
ajird-1132	137	22	the	the	DET
ajird-1132	137	23	success	success	NOUN
ajird-1132	137	24	of	of	ADP
ajird-1132	137	25	businesses	business	NOUN
ajird-1132	137	26	in	in	ADP
ajird-1132	137	27	nigeria	nigeria	PROPN
ajird-1132	137	28	's	's	PART
ajird-1132	137	29	telecom	telecom	NOUN
ajird-1132	137	30	sector	sector	NOUN
ajird-1132	137	31	.	.	PUNCT
ajird-1132	138	1	390	390	NUM
ajird-1132	138	2	participants	participant	NOUN
ajird-1132	138	3	were	be	AUX
ajird-1132	138	4	included	include	VERB
ajird-1132	138	5	in	in	ADP
ajird-1132	138	6	this	this	DET
ajird-1132	138	7	investigation	investigation	NOUN
ajird-1132	138	8	,	,	PUNCT
ajird-1132	138	9	chosen	choose	VERB
ajird-1132	138	10	from	from	ADP
ajird-1132	138	11	among	among	ADP
ajird-1132	138	12	the	the	DET
ajird-1132	138	13	15,000	15,000	NUM
ajird-1132	138	14	students	student	NOUN
ajird-1132	138	15	at	at	ADP
ajird-1132	138	16	kwara	kwara	PROPN
ajird-1132	138	17	state	state	PROPN
ajird-1132	138	18	university	university	PROPN
ajird-1132	138	19	.	.	PUNCT
ajird-1132	139	1	by	by	ADP
ajird-1132	139	2	using	use	VERB
ajird-1132	139	3	a	a	DET
ajird-1132	139	4	questionnaire	questionnaire	NOUN
ajird-1132	139	5	and	and	CCONJ
ajird-1132	139	6	doing	do	VERB
ajird-1132	139	7	a	a	DET
ajird-1132	139	8	multiple	multiple	ADJ
ajird-1132	139	9	regression	regression	NOUN
ajird-1132	139	10	analysis	analysis	NOUN
ajird-1132	139	11	thereafter	thereafter	ADV
ajird-1132	139	12	,	,	PUNCT
ajird-1132	139	13	the	the	DET
ajird-1132	139	14	researchers	researcher	NOUN
ajird-1132	139	15	discovered	discover	VERB
ajird-1132	139	16	that	that	SCONJ
ajird-1132	139	17	corporate	corporate	ADJ
ajird-1132	139	18	reputation	reputation	NOUN
ajird-1132	139	19	significantly	significantly	ADV
ajird-1132	139	20	affects	affect	VERB
ajird-1132	139	21	a	a	DET
ajird-1132	139	22	company	company	NOUN
ajird-1132	139	23	's	's	PART
ajird-1132	139	24	performance	performance	NOUN
ajird-1132	139	25	.	.	PUNCT
ajird-1132	140	1	even	even	ADV
ajird-1132	140	2	while	while	SCONJ
ajird-1132	140	3	one	one	NUM
ajird-1132	140	4	hypothesis	hypothesis	NOUN
ajird-1132	140	5	has	have	AUX
ajird-1132	140	6	had	have	VERB
ajird-1132	140	7	a	a	DET
ajird-1132	140	8	significant	significant	ADJ
ajird-1132	140	9	impact	impact	NOUN
ajird-1132	140	10	,	,	PUNCT
ajird-1132	140	11	the	the	DET
ajird-1132	140	12	other	other	ADJ
ajird-1132	140	13	has	have	VERB
ajird-1132	140	14	not	not	PART
ajird-1132	140	15	.	.	PUNCT
ajird-1132	141	1	this	this	DET
ajird-1132	141	2	result	result	NOUN
ajird-1132	141	3	highlights	highlight	VERB
ajird-1132	141	4	the	the	DET
ajird-1132	141	5	significance	significance	NOUN
ajird-1132	141	6	of	of	ADP
ajird-1132	141	7	business	business	NOUN
ajird-1132	141	8	reputation	reputation	NOUN
ajird-1132	141	9	for	for	ADP
ajird-1132	141	10	the	the	DET
ajird-1132	141	11	success	success	NOUN
ajird-1132	141	12	of	of	ADP
ajird-1132	141	13	service	service	NOUN
ajird-1132	141	14	-	-	PUNCT
ajird-1132	141	15	oriented	orient	VERB
ajird-1132	141	16	businesses	business	NOUN
ajird-1132	141	17	in	in	ADP
ajird-1132	141	18	nigeria	nigeria	PROPN
ajird-1132	141	19	.	.	PUNCT
ajird-1132	142	1	american	american	PROPN
ajird-1132	142	2	journal	journal	PROPN
ajird-1132	142	3	of	of	ADP
ajird-1132	142	4	interdisciplinary	interdisciplinary	ADJ
ajird-1132	142	5	research	research	NOUN
ajird-1132	142	6	and	and	CCONJ
ajird-1132	142	7	development	development	NOUN
ajird-1132	142	8	issn	issn	PROPN
ajird-1132	142	9	online	online	NOUN
ajird-1132	142	10	:	:	PUNCT
ajird-1132	142	11	2771	2771	NUM
ajird-1132	142	12	-	-	SYM
ajird-1132	142	13	8948	8948	NUM
ajird-1132	142	14	website	website	NOUN
ajird-1132	142	15	:	:	PUNCT
ajird-1132	142	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1132	142	17	volume	volume	NOUN
ajird-1132	142	18	19	19	NUM
ajird-1132	142	19	,	,	PUNCT
ajird-1132	142	20	aug	aug	PROPN
ajird-1132	142	21	.	.	PROPN
ajird-1132	142	22	,	,	PUNCT
ajird-1132	142	23	2023	2023	NUM
ajird-1132	142	24	111	111	NUM
ajird-1132	142	25	|	|	ADV
ajird-1132	142	26	p	p	NOUN
ajird-1132	142	27	a	a	DET
ajird-1132	142	28	g	g	NOUN
ajird-1132	142	29	e	e	PROPN
ajird-1132	142	30	inglis	inglis	PROPN
ajird-1132	142	31	et	et	PROPN
ajird-1132	142	32	al	al	PROPN
ajird-1132	142	33	.	.	PROPN
ajird-1132	143	1	(	(	PUNCT
ajird-1132	143	2	2006	2006	NUM
ajird-1132	143	3	)	)	PUNCT
ajird-1132	143	4	examined	examine	VERB
ajird-1132	143	5	australian	australian	ADJ
ajird-1132	143	6	business	business	NOUN
ajird-1132	143	7	reputation	reputation	NOUN
ajird-1132	143	8	and	and	CCONJ
ajird-1132	143	9	organisational	organisational	ADJ
ajird-1132	143	10	performance	performance	NOUN
ajird-1132	143	11	.	.	PUNCT
ajird-1132	144	1	utilising	utilise	VERB
ajird-1132	144	2	australian	australian	ADJ
ajird-1132	144	3	data	datum	NOUN
ajird-1132	144	4	and	and	CCONJ
ajird-1132	144	5	an	an	DET
ajird-1132	144	6	econometric	econometric	ADJ
ajird-1132	144	7	research	research	NOUN
ajird-1132	144	8	methodology	methodology	NOUN
ajird-1132	144	9	,	,	PUNCT
ajird-1132	144	10	their	their	PRON
ajird-1132	144	11	goal	goal	NOUN
ajird-1132	144	12	was	be	AUX
ajird-1132	144	13	to	to	PART
ajird-1132	144	14	ascertain	ascertain	VERB
ajird-1132	144	15	whether	whether	SCONJ
ajird-1132	144	16	there	there	PRON
ajird-1132	144	17	was	be	VERB
ajird-1132	144	18	a	a	DET
ajird-1132	144	19	correlation	correlation	NOUN
ajird-1132	144	20	between	between	ADP
ajird-1132	144	21	an	an	DET
ajird-1132	144	22	organization	organization	NOUN
ajird-1132	144	23	's	's	PART
ajird-1132	144	24	reputation	reputation	NOUN
ajird-1132	144	25	and	and	CCONJ
ajird-1132	144	26	its	its	PRON
ajird-1132	144	27	financial	financial	ADJ
ajird-1132	144	28	results	result	NOUN
ajird-1132	144	29	.	.	PUNCT
ajird-1132	145	1	despite	despite	SCONJ
ajird-1132	145	2	this	this	PRON
ajird-1132	145	3	,	,	PUNCT
ajird-1132	145	4	their	their	PRON
ajird-1132	145	5	findings	finding	NOUN
ajird-1132	145	6	have	have	AUX
ajird-1132	145	7	not	not	PART
ajird-1132	145	8	demonstrated	demonstrate	VERB
ajird-1132	145	9	a	a	DET
ajird-1132	145	10	direct	direct	ADJ
ajird-1132	145	11	relationship	relationship	NOUN
ajird-1132	145	12	between	between	ADP
ajird-1132	145	13	an	an	DET
ajird-1132	145	14	organization	organization	NOUN
ajird-1132	145	15	's	's	PART
ajird-1132	145	16	financial	financial	ADJ
ajird-1132	145	17	performance	performance	NOUN
ajird-1132	145	18	and	and	CCONJ
ajird-1132	145	19	its	its	PRON
ajird-1132	145	20	reputation	reputation	NOUN
ajird-1132	145	21	.	.	PUNCT
ajird-1132	146	1	ananaba	ananaba	PROPN
ajird-1132	146	2	et	et	PROPN
ajird-1132	146	3	al	al	PROPN
ajird-1132	146	4	.	.	PROPN
ajird-1132	147	1	(	(	PUNCT
ajird-1132	147	2	2021	2021	NUM
ajird-1132	147	3	)	)	PUNCT
ajird-1132	147	4	have	have	AUX
ajird-1132	147	5	examined	examine	VERB
ajird-1132	147	6	the	the	DET
ajird-1132	147	7	business	business	NOUN
ajird-1132	147	8	reputation	reputation	NOUN
ajird-1132	147	9	and	and	CCONJ
ajird-1132	147	10	customer	customer	NOUN
ajird-1132	147	11	satisfaction	satisfaction	NOUN
ajird-1132	147	12	in	in	ADP
ajird-1132	147	13	nigeria	nigeria	PROPN
ajird-1132	147	14	's	's	PART
ajird-1132	147	15	telecommunications	telecommunications	NOUN
ajird-1132	147	16	industry	industry	NOUN
ajird-1132	147	17	.	.	PUNCT
ajird-1132	148	1	they	they	PRON
ajird-1132	148	2	employed	employ	VERB
ajird-1132	148	3	a	a	DET
ajird-1132	148	4	survey	survey	NOUN
ajird-1132	148	5	study	study	NOUN
ajird-1132	148	6	design	design	NOUN
ajird-1132	148	7	to	to	PART
ajird-1132	148	8	collect	collect	VERB
ajird-1132	148	9	data	datum	NOUN
ajird-1132	148	10	from	from	ADP
ajird-1132	148	11	135	135	NUM
ajird-1132	148	12	respondents	respondent	NOUN
ajird-1132	148	13	.	.	PUNCT
ajird-1132	149	1	multiple	multiple	ADJ
ajird-1132	149	2	regression	regression	NOUN
ajird-1132	149	3	analysis	analysis	NOUN
ajird-1132	149	4	and	and	CCONJ
ajird-1132	149	5	correlation	correlation	NOUN
ajird-1132	149	6	studies	study	NOUN
ajird-1132	149	7	revealed	reveal	VERB
ajird-1132	149	8	that	that	SCONJ
ajird-1132	149	9	customer	customer	NOUN
ajird-1132	149	10	satisfaction	satisfaction	NOUN
ajird-1132	149	11	was	be	AUX
ajird-1132	149	12	favourably	favourably	ADV
ajird-1132	149	13	impacted	impact	VERB
ajird-1132	149	14	by	by	ADP
ajird-1132	149	15	dependability	dependability	NOUN
ajird-1132	149	16	,	,	PUNCT
ajird-1132	149	17	credibility	credibility	NOUN
ajird-1132	149	18	,	,	PUNCT
ajird-1132	149	19	corporate	corporate	ADJ
ajird-1132	149	20	social	social	ADJ
ajird-1132	149	21	responsibility	responsibility	NOUN
ajird-1132	149	22	,	,	PUNCT
ajird-1132	149	23	and	and	CCONJ
ajird-1132	149	24	trustworthiness	trustworthiness	NOUN
ajird-1132	149	25	.	.	PUNCT
ajird-1132	150	1	while	while	SCONJ
ajird-1132	150	2	studies	study	NOUN
ajird-1132	150	3	by	by	ADP
ajird-1132	150	4	abdulmalik	abdulmalik	NOUN
ajird-1132	150	5	and	and	CCONJ
ajird-1132	150	6	ishola	ishola	PROPN
ajird-1132	150	7	(	(	PUNCT
ajird-1132	150	8	2020	2020	NUM
ajird-1132	150	9	)	)	PUNCT
ajird-1132	150	10	,	,	PUNCT
ajird-1132	150	11	inglis	inglis	PROPN
ajird-1132	150	12	et	et	PROPN
ajird-1132	150	13	al	al	PROPN
ajird-1132	150	14	.	.	PROPN
ajird-1132	150	15	(	(	PUNCT
ajird-1132	150	16	2006	2006	NUM
ajird-1132	150	17	)	)	PUNCT
ajird-1132	150	18	,	,	PUNCT
ajird-1132	150	19	and	and	CCONJ
ajird-1132	150	20	ananaba	ananaba	PROPN
ajird-1132	150	21	et	et	PROPN
ajird-1132	150	22	al	al	PROPN
ajird-1132	150	23	.	.	PROPN
ajird-1132	150	24	(	(	PUNCT
ajird-1132	150	25	2021	2021	NUM
ajird-1132	150	26	)	)	PUNCT
ajird-1132	150	27	have	have	AUX
ajird-1132	150	28	examined	examine	VERB
ajird-1132	150	29	corporate	corporate	ADJ
ajird-1132	150	30	reputation	reputation	NOUN
ajird-1132	150	31	in	in	ADP
ajird-1132	150	32	relation	relation	NOUN
ajird-1132	150	33	to	to	ADP
ajird-1132	150	34	performance	performance	NOUN
ajird-1132	150	35	,	,	PUNCT
ajird-1132	150	36	none	none	NOUN
ajird-1132	150	37	have	have	AUX
ajird-1132	150	38	explored	explore	VERB
ajird-1132	150	39	its	its	PRON
ajird-1132	150	40	implications	implication	NOUN
ajird-1132	150	41	for	for	ADP
ajird-1132	150	42	customer	customer	NOUN
ajird-1132	150	43	acquisition	acquisition	NOUN
ajird-1132	150	44	,	,	PUNCT
ajird-1132	150	45	revealing	reveal	VERB
ajird-1132	150	46	a	a	DET
ajird-1132	150	47	gap	gap	NOUN
ajird-1132	150	48	in	in	ADP
ajird-1132	150	49	current	current	ADJ
ajird-1132	150	50	knowledge	knowledge	NOUN
ajird-1132	150	51	.	.	PUNCT
ajird-1132	151	1	based	base	VERB
ajird-1132	151	2	on	on	ADP
ajird-1132	151	3	existing	exist	VERB
ajird-1132	151	4	evidence	evidence	NOUN
ajird-1132	151	5	,	,	PUNCT
ajird-1132	151	6	this	this	DET
ajird-1132	151	7	study	study	NOUN
ajird-1132	151	8	aims	aim	VERB
ajird-1132	151	9	to	to	PART
ajird-1132	151	10	address	address	VERB
ajird-1132	151	11	this	this	DET
ajird-1132	151	12	gap	gap	NOUN
ajird-1132	151	13	by	by	ADP
ajird-1132	151	14	hypothesizing	hypothesize	VERB
ajird-1132	151	15	h02	h02	NOUN
ajird-1132	151	16	:	:	PUNCT
ajird-1132	151	17	there	there	PRON
ajird-1132	151	18	is	be	VERB
ajird-1132	151	19	no	no	DET
ajird-1132	151	20	relationship	relationship	NOUN
ajird-1132	151	21	between	between	ADP
ajird-1132	151	22	corporate	corporate	ADJ
ajird-1132	151	23	reputation	reputation	NOUN
ajird-1132	151	24	and	and	CCONJ
ajird-1132	151	25	customer	customer	NOUN
ajird-1132	151	26	acquisition	acquisition	NOUN
ajird-1132	151	27	methodology	methodology	NOUN
ajird-1132	151	28	to	to	PART
ajird-1132	151	29	investigate	investigate	VERB
ajird-1132	151	30	the	the	DET
ajird-1132	151	31	proposed	propose	VERB
ajird-1132	151	32	hypothesis	hypothesis	NOUN
ajird-1132	151	33	,	,	PUNCT
ajird-1132	151	34	a	a	DET
ajird-1132	151	35	cross	cross	ADJ
ajird-1132	151	36	-	-	ADJ
ajird-1132	151	37	sectional	sectional	ADJ
ajird-1132	151	38	survey	survey	NOUN
ajird-1132	151	39	was	be	AUX
ajird-1132	151	40	employed	employ	VERB
ajird-1132	151	41	,	,	PUNCT
ajird-1132	151	42	gathering	gather	VERB
ajird-1132	151	43	data	datum	NOUN
ajird-1132	151	44	from	from	ADP
ajird-1132	151	45	a	a	DET
ajird-1132	151	46	specific	specific	ADJ
ajird-1132	151	47	segment	segment	NOUN
ajird-1132	151	48	of	of	ADP
ajird-1132	151	49	the	the	DET
ajird-1132	151	50	population	population	NOUN
ajird-1132	151	51	at	at	ADP
ajird-1132	151	52	a	a	DET
ajird-1132	151	53	singular	singular	ADJ
ajird-1132	151	54	time	time	NOUN
ajird-1132	151	55	point	point	NOUN
ajird-1132	151	56	to	to	PART
ajird-1132	151	57	capture	capture	VERB
ajird-1132	151	58	their	their	PRON
ajird-1132	151	59	opinions	opinion	NOUN
ajird-1132	151	60	or	or	CCONJ
ajird-1132	151	61	traits	trait	NOUN
ajird-1132	151	62	.	.	PUNCT
ajird-1132	152	1	the	the	DET
ajird-1132	152	2	target	target	NOUN
ajird-1132	152	3	group	group	NOUN
ajird-1132	152	4	consisted	consist	VERB
ajird-1132	152	5	of	of	ADP
ajird-1132	152	6	customers	customer	NOUN
ajird-1132	152	7	from	from	ADP
ajird-1132	152	8	selected	select	VERB
ajird-1132	152	9	telecommunications	telecommunication	NOUN
ajird-1132	152	10	companies	company	NOUN
ajird-1132	152	11	,	,	PUNCT
ajird-1132	152	12	with	with	ADP
ajird-1132	152	13	323	323	NUM
ajird-1132	152	14	participants	participant	NOUN
ajird-1132	152	15	contributing	contribute	VERB
ajird-1132	152	16	to	to	ADP
ajird-1132	152	17	the	the	DET
ajird-1132	152	18	survey	survey	NOUN
ajird-1132	152	19	,	,	PUNCT
ajird-1132	152	20	representing	represent	VERB
ajird-1132	152	21	a	a	DET
ajird-1132	152	22	significant	significant	ADJ
ajird-1132	152	23	portion	portion	NOUN
ajird-1132	152	24	of	of	ADP
ajird-1132	152	25	the	the	DET
ajird-1132	152	26	intended	intended	ADJ
ajird-1132	152	27	population	population	NOUN
ajird-1132	152	28	.	.	PUNCT
ajird-1132	153	1	to	to	PART
ajird-1132	153	2	ensure	ensure	VERB
ajird-1132	153	3	fair	fair	ADJ
ajird-1132	153	4	participation	participation	NOUN
ajird-1132	153	5	,	,	PUNCT
ajird-1132	153	6	a	a	DET
ajird-1132	153	7	straightforward	straightforward	ADJ
ajird-1132	153	8	random	random	ADJ
ajird-1132	153	9	sampling	sampling	NOUN
ajird-1132	153	10	method	method	NOUN
ajird-1132	153	11	was	be	AUX
ajird-1132	153	12	utilized	utilize	VERB
ajird-1132	153	13	,	,	PUNCT
ajird-1132	153	14	assigning	assign	VERB
ajird-1132	153	15	each	each	DET
ajird-1132	153	16	population	population	NOUN
ajird-1132	153	17	member	member	NOUN
ajird-1132	153	18	an	an	DET
ajird-1132	153	19	equal	equal	ADJ
ajird-1132	153	20	chance	chance	NOUN
ajird-1132	153	21	of	of	ADP
ajird-1132	153	22	selection	selection	NOUN
ajird-1132	153	23	for	for	ADP
ajird-1132	153	24	the	the	DET
ajird-1132	153	25	study	study	NOUN
ajird-1132	153	26	.	.	PUNCT
ajird-1132	154	1	a	a	DET
ajird-1132	154	2	structured	structured	ADJ
ajird-1132	154	3	questionnaire	questionnaire	NOUN
ajird-1132	154	4	served	serve	VERB
ajird-1132	154	5	as	as	ADP
ajird-1132	154	6	the	the	DET
ajird-1132	154	7	primary	primary	ADJ
ajird-1132	154	8	tool	tool	NOUN
ajird-1132	154	9	for	for	ADP
ajird-1132	154	10	data	data	NOUN
ajird-1132	154	11	collection	collection	NOUN
ajird-1132	154	12	,	,	PUNCT
ajird-1132	154	13	comprising	comprise	VERB
ajird-1132	154	14	closedended	closedende	VERB
ajird-1132	154	15	items	item	NOUN
ajird-1132	154	16	to	to	PART
ajird-1132	154	17	streamline	streamline	VERB
ajird-1132	154	18	data	datum	NOUN
ajird-1132	154	19	gathering	gathering	NOUN
ajird-1132	154	20	and	and	CCONJ
ajird-1132	154	21	analysis	analysis	NOUN
ajird-1132	154	22	.	.	PUNCT
ajird-1132	155	1	to	to	PART
ajird-1132	155	2	evaluate	evaluate	VERB
ajird-1132	155	3	corporate	corporate	ADJ
ajird-1132	155	4	reputation	reputation	NOUN
ajird-1132	155	5	,	,	PUNCT
ajird-1132	155	6	corporate	corporate	ADJ
ajird-1132	155	7	identity	identity	NOUN
ajird-1132	155	8	,	,	PUNCT
ajird-1132	155	9	customer	customer	NOUN
ajird-1132	155	10	acquisition	acquisition	NOUN
ajird-1132	155	11	,	,	PUNCT
ajird-1132	155	12	and	and	CCONJ
ajird-1132	155	13	word	word	NOUN
ajird-1132	155	14	-	-	PUNCT
ajird-1132	155	15	of	of	ADP
ajird-1132	155	16	-	-	PUNCT
ajird-1132	155	17	mouth	mouth	NOUN
ajird-1132	155	18	,	,	PUNCT
ajird-1132	155	19	a	a	DET
ajird-1132	155	20	five	five	NUM
ajird-1132	155	21	-	-	PUNCT
ajird-1132	155	22	point	point	NOUN
ajird-1132	155	23	likert	likert	ADJ
ajird-1132	155	24	scale	scale	NOUN
ajird-1132	155	25	was	be	AUX
ajird-1132	155	26	incorporated	incorporate	VERB
ajird-1132	155	27	into	into	ADP
ajird-1132	155	28	the	the	DET
ajird-1132	155	29	questionnaire	questionnaire	NOUN
ajird-1132	155	30	,	,	PUNCT
ajird-1132	155	31	offering	offer	VERB
ajird-1132	155	32	a	a	DET
ajird-1132	155	33	standardized	standardized	ADJ
ajird-1132	155	34	means	mean	NOUN
ajird-1132	155	35	to	to	PART
ajird-1132	155	36	gauge	gauge	VERB
ajird-1132	155	37	respondents	respondent	NOUN
ajird-1132	155	38	'	'	PART
ajird-1132	155	39	agreement	agreement	NOUN
ajird-1132	155	40	levels	level	NOUN
ajird-1132	155	41	on	on	ADP
ajird-1132	155	42	specific	specific	ADJ
ajird-1132	155	43	statements	statement	NOUN
ajird-1132	155	44	,	,	PUNCT
ajird-1132	155	45	likely	likely	ADV
ajird-1132	155	46	ranging	range	VERB
ajird-1132	155	47	from	from	ADP
ajird-1132	155	48	strongly	strongly	ADV
ajird-1132	155	49	disagree	disagree	VERB
ajird-1132	155	50	(	(	PUNCT
ajird-1132	155	51	1	1	NUM
ajird-1132	155	52	)	)	PUNCT
ajird-1132	155	53	to	to	PART
ajird-1132	155	54	strongly	strongly	ADV
ajird-1132	155	55	agree	agree	VERB
ajird-1132	155	56	(	(	PUNCT
ajird-1132	155	57	5	5	NUM
ajird-1132	155	58	)	)	PUNCT
ajird-1132	155	59	.	.	PUNCT
ajird-1132	156	1	data	datum	NOUN
ajird-1132	156	2	analysis	analysis	NOUN
ajird-1132	156	3	followed	follow	VERB
ajird-1132	156	4	a	a	DET
ajird-1132	156	5	dual	dual	ADJ
ajird-1132	156	6	approach	approach	NOUN
ajird-1132	156	7	.	.	PUNCT
ajird-1132	157	1	initially	initially	ADV
ajird-1132	157	2	,	,	PUNCT
ajird-1132	157	3	descriptive	descriptive	ADJ
ajird-1132	157	4	statistics	statistic	NOUN
ajird-1132	157	5	like	like	ADP
ajird-1132	157	6	frequency	frequency	NOUN
ajird-1132	157	7	and	and	CCONJ
ajird-1132	157	8	percentages	percentage	NOUN
ajird-1132	157	9	were	be	AUX
ajird-1132	157	10	used	use	VERB
ajird-1132	157	11	to	to	PART
ajird-1132	157	12	summarize	summarize	VERB
ajird-1132	157	13	the	the	DET
ajird-1132	157	14	gathered	gather	VERB
ajird-1132	157	15	data	datum	NOUN
ajird-1132	157	16	,	,	PUNCT
ajird-1132	157	17	providing	provide	VERB
ajird-1132	157	18	insights	insight	NOUN
ajird-1132	157	19	into	into	ADP
ajird-1132	157	20	the	the	DET
ajird-1132	157	21	prevalence	prevalence	NOUN
ajird-1132	157	22	of	of	ADP
ajird-1132	157	23	specific	specific	ADJ
ajird-1132	157	24	responses	response	NOUN
ajird-1132	157	25	within	within	ADP
ajird-1132	157	26	the	the	DET
ajird-1132	157	27	sample	sample	NOUN
ajird-1132	157	28	.	.	PUNCT
ajird-1132	158	1	subsequently	subsequently	ADV
ajird-1132	158	2	,	,	PUNCT
ajird-1132	158	3	inferential	inferential	ADJ
ajird-1132	158	4	statistics	statistic	NOUN
ajird-1132	158	5	were	be	AUX
ajird-1132	158	6	employed	employ	VERB
ajird-1132	158	7	to	to	PART
ajird-1132	158	8	test	test	VERB
ajird-1132	158	9	the	the	DET
ajird-1132	158	10	formulated	formulate	VERB
ajird-1132	158	11	hypotheses	hypothesis	NOUN
ajird-1132	158	12	,	,	PUNCT
ajird-1132	158	13	including	include	VERB
ajird-1132	158	14	techniques	technique	NOUN
ajird-1132	158	15	such	such	ADJ
ajird-1132	158	16	as	as	ADP
ajird-1132	158	17	pearson	pearson	PROPN
ajird-1132	158	18	’s	’s	PART
ajird-1132	158	19	product	product	NOUN
ajird-1132	158	20	moment	moment	NOUN
ajird-1132	158	21	correlation	correlation	NOUN
ajird-1132	158	22	.	.	PUNCT
ajird-1132	159	1	this	this	DET
ajird-1132	159	2	statistical	statistical	ADJ
ajird-1132	159	3	method	method	NOUN
ajird-1132	159	4	aids	aid	NOUN
ajird-1132	159	5	in	in	ADP
ajird-1132	159	6	identifying	identify	VERB
ajird-1132	159	7	relationships	relationship	NOUN
ajird-1132	159	8	between	between	ADP
ajird-1132	159	9	multiple	multiple	ADJ
ajird-1132	159	10	independent	independent	ADJ
ajird-1132	159	11	variables	variable	NOUN
ajird-1132	159	12	(	(	PUNCT
ajird-1132	159	13	e.g.	e.g.	ADV
ajird-1132	159	14	,	,	PUNCT
ajird-1132	159	15	corporate	corporate	ADJ
ajird-1132	159	16	reputation	reputation	NOUN
ajird-1132	159	17	,	,	PUNCT
ajird-1132	159	18	corporate	corporate	ADJ
ajird-1132	159	19	identity	identity	NOUN
ajird-1132	159	20	)	)	PUNCT
ajird-1132	159	21	and	and	CCONJ
ajird-1132	159	22	a	a	DET
ajird-1132	159	23	single	single	ADJ
ajird-1132	159	24	dependent	dependent	ADJ
ajird-1132	159	25	variable	variable	NOUN
ajird-1132	159	26	(	(	PUNCT
ajird-1132	159	27	e.g.	e.g.	ADV
ajird-1132	159	28	,	,	PUNCT
ajird-1132	159	29	customer	customer	NOUN
ajird-1132	159	30	acquisition	acquisition	NOUN
ajird-1132	159	31	)	)	PUNCT
ajird-1132	159	32	.	.	PUNCT
ajird-1132	160	1	by	by	ADP
ajird-1132	160	2	combining	combine	VERB
ajird-1132	160	3	descriptive	descriptive	ADJ
ajird-1132	160	4	and	and	CCONJ
ajird-1132	160	5	inferential	inferential	ADJ
ajird-1132	160	6	statistics	statistic	NOUN
ajird-1132	160	7	,	,	PUNCT
ajird-1132	160	8	the	the	DET
ajird-1132	160	9	researchers	researcher	NOUN
ajird-1132	160	10	not	not	PART
ajird-1132	160	11	only	only	ADV
ajird-1132	160	12	characterized	characterize	VERB
ajird-1132	160	13	the	the	DET
ajird-1132	160	14	sample	sample	NOUN
ajird-1132	160	15	but	but	CCONJ
ajird-1132	160	16	also	also	ADV
ajird-1132	160	17	drew	draw	VERB
ajird-1132	160	18	conclusions	conclusion	NOUN
ajird-1132	160	19	regarding	regard	VERB
ajird-1132	160	20	the	the	DET
ajird-1132	160	21	relationships	relationship	NOUN
ajird-1132	160	22	between	between	ADP
ajird-1132	160	23	study	study	NOUN
ajird-1132	160	24	variables	variable	NOUN
ajird-1132	160	25	that	that	PRON
ajird-1132	160	26	could	could	AUX
ajird-1132	160	27	be	be	AUX
ajird-1132	160	28	generalized	generalize	VERB
ajird-1132	160	29	to	to	ADP
ajird-1132	160	30	the	the	DET
ajird-1132	160	31	broader	broad	ADJ
ajird-1132	160	32	population	population	NOUN
ajird-1132	160	33	.	.	PUNCT
ajird-1132	161	1	american	american	PROPN
ajird-1132	161	2	journal	journal	PROPN
ajird-1132	161	3	of	of	ADP
ajird-1132	161	4	interdisciplinary	interdisciplinary	ADJ
ajird-1132	161	5	research	research	NOUN
ajird-1132	161	6	and	and	CCONJ
ajird-1132	161	7	development	development	NOUN
ajird-1132	161	8	issn	issn	PROPN
ajird-1132	161	9	online	online	NOUN
ajird-1132	161	10	:	:	PUNCT
ajird-1132	161	11	2771	2771	NUM
ajird-1132	161	12	-	-	SYM
ajird-1132	161	13	8948	8948	NUM
ajird-1132	161	14	website	website	NOUN
ajird-1132	161	15	:	:	PUNCT
ajird-1132	161	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1132	161	17	volume	volume	NOUN
ajird-1132	161	18	19	19	NUM
ajird-1132	161	19	,	,	PUNCT
ajird-1132	161	20	aug	aug	PROPN
ajird-1132	161	21	.	.	PROPN
ajird-1132	161	22	,	,	PUNCT
ajird-1132	161	23	2023	2023	NUM
ajird-1132	161	24	112	112	NUM
ajird-1132	161	25	|	|	ADV
ajird-1132	161	26	p	p	ADP
ajird-1132	161	27	a	a	DET
ajird-1132	161	28	g	g	NOUN
ajird-1132	161	29	e	e	NOUN
ajird-1132	161	30	results	result	NOUN
ajird-1132	161	31	and	and	CCONJ
ajird-1132	161	32	discussion	discussion	NOUN
ajird-1132	161	33	of	of	ADP
ajird-1132	161	34	findings	finding	NOUN
ajird-1132	161	35	questionnaire	questionnaire	NOUN
ajird-1132	161	36	response	response	NOUN
ajird-1132	161	37	rate	rate	NOUN
ajird-1132	161	38	frequency	frequency	NOUN
ajird-1132	161	39	percent	percent	NOUN
ajird-1132	161	40	valid	valid	ADJ
ajird-1132	161	41	percent	percent	NOUN
ajird-1132	161	42	cumulative	cumulative	ADJ
ajird-1132	161	43	percent	percent	NOUN
ajird-1132	161	44	valid	valid	ADJ
ajird-1132	161	45	copies	copy	NOUN
ajird-1132	161	46	retrieved	retrieve	VERB
ajird-1132	161	47	185	185	NUM
ajird-1132	161	48	88.5	88.5	NUM
ajird-1132	161	49	88.5	88.5	NUM
ajird-1132	161	50	89	89	NUM
ajird-1132	161	51	copies	copy	NOUN
ajird-1132	161	52	invalid	invalid	ADJ
ajird-1132	161	53	24	24	NUM
ajird-1132	161	54	11.4	11.4	NUM
ajird-1132	161	55	16.4	16.4	NUM
ajird-1132	161	56	11	11	NUM
ajird-1132	161	57	total	total	NOUN
ajird-1132	161	58	209	209	NUM
ajird-1132	161	59	100	100	NUM
ajird-1132	161	60	100	100	NUM
ajird-1132	161	61	100	100	NUM
ajird-1132	161	62	source	source	NOUN
ajird-1132	161	63	:	:	PUNCT
ajird-1132	161	64	survey	survey	NOUN
ajird-1132	161	65	data	datum	NOUN
ajird-1132	161	66	,	,	PUNCT
ajird-1132	161	67	2024	2024	NUM
ajird-1132	161	68	.	.	PUNCT
ajird-1132	162	1	according	accord	VERB
ajird-1132	162	2	to	to	ADP
ajird-1132	162	3	table	table	NOUN
ajird-1132	162	4	1	1	NUM
ajird-1132	162	5	,	,	PUNCT
ajird-1132	162	6	a	a	DET
ajird-1132	162	7	total	total	NOUN
ajird-1132	162	8	of	of	ADP
ajird-1132	162	9	209	209	NUM
ajird-1132	162	10	sample	sample	NOUN
ajird-1132	162	11	questionnaires	questionnaire	NOUN
ajird-1132	162	12	were	be	AUX
ajird-1132	162	13	administered	administer	VERB
ajird-1132	162	14	,	,	PUNCT
ajird-1132	162	15	of	of	ADP
ajird-1132	162	16	which	which	PRON
ajird-1132	162	17	185	185	NUM
ajird-1132	162	18	were	be	AUX
ajird-1132	162	19	correctly	correctly	ADV
ajird-1132	162	20	completed	complete	VERB
ajird-1132	162	21	and	and	CCONJ
ajird-1132	162	22	returned	return	VERB
ajird-1132	162	23	to	to	ADP
ajird-1132	162	24	the	the	DET
ajird-1132	162	25	researcher	researcher	NOUN
ajird-1132	162	26	,	,	PUNCT
ajird-1132	162	27	and	and	CCONJ
ajird-1132	162	28	24	24	NUM
ajird-1132	162	29	were	be	AUX
ajird-1132	162	30	incomplete	incomplete	ADJ
ajird-1132	162	31	.	.	PUNCT
ajird-1132	163	1	eightynine	eightynine	PROPN
ajird-1132	163	2	percent	percent	NOUN
ajird-1132	163	3	of	of	ADP
ajird-1132	163	4	the	the	DET
ajird-1132	163	5	total	total	ADJ
ajird-1132	163	6	surveys	survey	NOUN
ajird-1132	163	7	administered	administer	VERB
ajird-1132	163	8	were	be	AUX
ajird-1132	163	9	returned	return	VERB
ajird-1132	163	10	.	.	PUNCT
ajird-1132	164	1	this	this	PRON
ajird-1132	164	2	means	mean	VERB
ajird-1132	164	3	that	that	SCONJ
ajird-1132	164	4	in	in	ADP
ajird-1132	164	5	order	order	NOUN
ajird-1132	164	6	to	to	PART
ajird-1132	164	7	represent	represent	VERB
ajird-1132	164	8	all	all	DET
ajird-1132	164	9	respondents	respondent	NOUN
ajird-1132	164	10	,	,	PUNCT
ajird-1132	164	11	209	209	NUM
ajird-1132	164	12	examples	example	NOUN
ajird-1132	164	13	of	of	ADP
ajird-1132	164	14	returned	return	VERB
ajird-1132	164	15	questionnaires	questionnaire	NOUN
ajird-1132	164	16	were	be	AUX
ajird-1132	164	17	used	use	VERB
ajird-1132	164	18	in	in	ADP
ajird-1132	164	19	the	the	DET
ajird-1132	164	20	data	datum	NOUN
ajird-1132	164	21	analysis	analysis	NOUN
ajird-1132	164	22	.	.	PUNCT
ajird-1132	165	1	table1	table1	PROPN
ajird-1132	165	2	pearson	pearson	PROPN
ajird-1132	165	3	correlation	correlation	NOUN
ajird-1132	165	4	showing	show	VERB
ajird-1132	165	5	the	the	DET
ajird-1132	165	6	relationship	relationship	NOUN
ajird-1132	165	7	between	between	ADP
ajird-1132	165	8	corporate	corporate	ADJ
ajird-1132	165	9	and	and	CCONJ
ajird-1132	165	10	customer	customer	NOUN
ajird-1132	165	11	acquisition	acquisition	NOUN
ajird-1132	165	12	based	base	VERB
ajird-1132	165	13	on	on	ADP
ajird-1132	165	14	the	the	DET
ajird-1132	165	15	results	result	NOUN
ajird-1132	165	16	,	,	PUNCT
ajird-1132	165	17	corporate	corporate	ADJ
ajird-1132	165	18	identity	identity	NOUN
ajird-1132	165	19	and	and	CCONJ
ajird-1132	165	20	customer	customer	NOUN
ajird-1132	165	21	acquisition	acquisition	NOUN
ajird-1132	165	22	have	have	VERB
ajird-1132	165	23	a	a	DET
ajird-1132	165	24	high	high	ADJ
ajird-1132	165	25	positive	positive	ADJ
ajird-1132	165	26	link	link	NOUN
ajird-1132	165	27	(	(	PUNCT
ajird-1132	165	28	pearson	pearson	PROPN
ajird-1132	165	29	link	link	PROPN
ajird-1132	165	30	coefficient	coefficient	NOUN
ajird-1132	165	31	:	:	PUNCT
ajird-1132	165	32	0.856	0.856	NUM
ajird-1132	165	33	)	)	PUNCT
ajird-1132	165	34	,	,	PUNCT
ajird-1132	165	35	with	with	ADP
ajird-1132	165	36	a	a	DET
ajird-1132	165	37	statistically	statistically	ADV
ajird-1132	165	38	significant	significant	ADJ
ajird-1132	165	39	p	p	NOUN
ajird-1132	165	40	-	-	PUNCT
ajird-1132	165	41	value	value	NOUN
ajird-1132	165	42	of	of	ADP
ajird-1132	165	43	0.000	0.000	NUM
ajird-1132	165	44	.	.	PUNCT
ajird-1132	166	1	a	a	DET
ajird-1132	166	2	significant	significant	ADJ
ajird-1132	166	3	association	association	NOUN
ajird-1132	166	4	between	between	ADP
ajird-1132	166	5	the	the	DET
ajird-1132	166	6	two	two	NUM
ajird-1132	166	7	variables	variable	NOUN
ajird-1132	166	8	is	be	AUX
ajird-1132	166	9	suggested	suggest	VERB
ajird-1132	166	10	by	by	ADP
ajird-1132	166	11	the	the	DET
ajird-1132	166	12	alternative	alternative	NOUN
ajird-1132	166	13	's	's	PART
ajird-1132	166	14	rejection	rejection	NOUN
ajird-1132	166	15	of	of	ADP
ajird-1132	166	16	the	the	DET
ajird-1132	166	17	null	null	ADJ
ajird-1132	166	18	hypothesis	hypothesis	NOUN
ajird-1132	166	19	.	.	PUNCT
ajird-1132	167	1	the	the	DET
ajird-1132	167	2	findings	finding	NOUN
ajird-1132	167	3	of	of	ADP
ajird-1132	167	4	eze	eze	PROPN
ajird-1132	167	5	et	et	PROPN
ajird-1132	167	6	al	al	PROPN
ajird-1132	167	7	.	.	PROPN
ajird-1132	167	8	(	(	PUNCT
ajird-1132	167	9	2023	2023	NUM
ajird-1132	167	10	)	)	PUNCT
ajird-1132	167	11	,	,	PUNCT
ajird-1132	167	12	who	who	PRON
ajird-1132	167	13	had	have	AUX
ajird-1132	167	14	before	before	ADV
ajird-1132	167	15	argued	argue	VERB
ajird-1132	167	16	against	against	ADP
ajird-1132	167	17	the	the	DET
ajird-1132	167	18	existence	existence	NOUN
ajird-1132	167	19	of	of	ADP
ajird-1132	167	20	such	such	DET
ajird-1132	167	21	a	a	DET
ajird-1132	167	22	link	link	NOUN
ajird-1132	167	23	,	,	PUNCT
ajird-1132	167	24	are	be	AUX
ajird-1132	167	25	in	in	ADP
ajird-1132	167	26	conflict	conflict	NOUN
ajird-1132	167	27	with	with	ADP
ajird-1132	167	28	this	this	DET
ajird-1132	167	29	result	result	NOUN
ajird-1132	167	30	.	.	PUNCT
ajird-1132	168	1	additional	additional	ADJ
ajird-1132	168	2	investigation	investigation	NOUN
ajird-1132	168	3	reveals	reveal	VERB
ajird-1132	168	4	that	that	SCONJ
ajird-1132	168	5	corporate	corporate	ADJ
ajird-1132	168	6	identity	identity	NOUN
ajird-1132	168	7	accounts	account	VERB
ajird-1132	168	8	for	for	ADP
ajird-1132	168	9	73	73	NUM
ajird-1132	168	10	%	%	NOUN
ajird-1132	168	11	of	of	ADP
ajird-1132	168	12	the	the	DET
ajird-1132	168	13	variability	variability	NOUN
ajird-1132	168	14	in	in	ADP
ajird-1132	168	15	client	client	NOUN
ajird-1132	168	16	acquisition	acquisition	NOUN
ajird-1132	168	17	,	,	PUNCT
ajird-1132	168	18	leaving	leave	VERB
ajird-1132	168	19	this	this	DET
ajird-1132	168	20	aspect	aspect	NOUN
ajird-1132	168	21	alone	alone	ADV
ajird-1132	168	22	unable	unable	ADJ
ajird-1132	168	23	to	to	PART
ajird-1132	168	24	explain	explain	VERB
ajird-1132	168	25	27	27	NUM
ajird-1132	168	26	%	%	NOUN
ajird-1132	168	27	of	of	ADP
ajird-1132	168	28	the	the	DET
ajird-1132	168	29	variability	variability	NOUN
ajird-1132	168	30	.	.	PUNCT
ajird-1132	169	1	this	this	PRON
ajird-1132	169	2	emphasises	emphasise	VERB
ajird-1132	169	3	how	how	SCONJ
ajird-1132	169	4	important	important	ADJ
ajird-1132	169	5	corporate	corporate	ADJ
ajird-1132	169	6	identity	identity	NOUN
ajird-1132	169	7	is	be	AUX
ajird-1132	169	8	in	in	ADP
ajird-1132	169	9	the	the	DET
ajird-1132	169	10	context	context	NOUN
ajird-1132	169	11	of	of	ADP
ajird-1132	169	12	organisational	organisational	ADJ
ajird-1132	169	13	strategy	strategy	NOUN
ajird-1132	169	14	and	and	CCONJ
ajird-1132	169	15	marketing	marketing	NOUN
ajird-1132	169	16	initiatives	initiative	NOUN
ajird-1132	169	17	,	,	PUNCT
ajird-1132	169	18	and	and	CCONJ
ajird-1132	169	19	how	how	SCONJ
ajird-1132	169	20	much	much	ADJ
ajird-1132	169	21	of	of	ADP
ajird-1132	169	22	an	an	DET
ajird-1132	169	23	impact	impact	NOUN
ajird-1132	169	24	it	it	PRON
ajird-1132	169	25	has	have	VERB
ajird-1132	169	26	on	on	ADP
ajird-1132	169	27	acquiring	acquire	VERB
ajird-1132	169	28	new	new	ADJ
ajird-1132	169	29	customers	customer	NOUN
ajird-1132	169	30	.	.	PUNCT
ajird-1132	170	1	corporate	corporate	ADJ
ajird-1132	170	2	identity	identity	NOUN
ajird-1132	170	3	customer	customer	NOUN
ajird-1132	170	4	acquisition	acquisition	NOUN
ajird-1132	170	5	corporate	corporate	ADJ
ajird-1132	170	6	identity	identity	NOUN
ajird-1132	170	7	pearson	pearson	NOUN
ajird-1132	170	8	correlation	correlation	NOUN
ajird-1132	170	9	1	1	NUM
ajird-1132	170	10	.856	.856	NOUN
ajird-1132	170	11	*	*	PROPN
ajird-1132	170	12	*	*	PROPN
ajird-1132	170	13	sig	sig	X
ajird-1132	170	14	.	.	PUNCT
ajird-1132	171	1	(	(	PUNCT
ajird-1132	171	2	2	2	NUM
ajird-1132	171	3	-	-	PUNCT
ajird-1132	171	4	tailed	tailed	ADJ
ajird-1132	171	5	)	)	PUNCT
ajird-1132	171	6	.000	.000	NUM
ajird-1132	172	1	n	n	CCONJ
ajird-1132	172	2	185	185	NUM
ajird-1132	172	3	185	185	NUM
ajird-1132	172	4	customer	customer	NOUN
ajird-1132	172	5	acquisition	acquisition	NOUN
ajird-1132	172	6	pearson	pearson	PROPN
ajird-1132	172	7	correlation	correlation	PROPN
ajird-1132	172	8	.856	.856	PROPN
ajird-1132	172	9	*	*	PROPN
ajird-1132	172	10	*	*	PROPN
ajird-1132	172	11	1	1	NUM
ajird-1132	172	12	sig	sig	NOUN
ajird-1132	172	13	.	.	PUNCT
ajird-1132	173	1	(	(	PUNCT
ajird-1132	173	2	2	2	NUM
ajird-1132	173	3	-	-	PUNCT
ajird-1132	173	4	tailed	tailed	ADJ
ajird-1132	173	5	)	)	PUNCT
ajird-1132	173	6	.000	.000	NUM
ajird-1132	174	1	n	n	CCONJ
ajird-1132	174	2	185	185	NUM
ajird-1132	174	3	185	185	NUM
ajird-1132	174	4	*	*	PUNCT
ajird-1132	174	5	*	*	PUNCT
ajird-1132	174	6	*	*	PUNCT
ajird-1132	174	7	correlation	correlation	NOUN
ajird-1132	174	8	is	be	AUX
ajird-1132	174	9	significant	significant	ADJ
ajird-1132	174	10	at	at	ADP
ajird-1132	174	11	the	the	DET
ajird-1132	174	12	0.01	0.01	NUM
ajird-1132	174	13	level	level	NOUN
ajird-1132	174	14	(	(	PUNCT
ajird-1132	174	15	2	2	NUM
ajird-1132	174	16	-	-	PUNCT
ajird-1132	174	17	tailed	tailed	ADJ
ajird-1132	174	18	)	)	PUNCT
ajird-1132	174	19	.	.	PUNCT
ajird-1132	175	1	american	american	PROPN
ajird-1132	175	2	journal	journal	PROPN
ajird-1132	175	3	of	of	ADP
ajird-1132	175	4	interdisciplinary	interdisciplinary	ADJ
ajird-1132	175	5	research	research	NOUN
ajird-1132	175	6	and	and	CCONJ
ajird-1132	175	7	development	development	NOUN
ajird-1132	175	8	issn	issn	PROPN
ajird-1132	175	9	online	online	NOUN
ajird-1132	175	10	:	:	PUNCT
ajird-1132	175	11	2771	2771	NUM
ajird-1132	175	12	-	-	SYM
ajird-1132	175	13	8948	8948	NUM
ajird-1132	175	14	website	website	NOUN
ajird-1132	175	15	:	:	PUNCT
ajird-1132	175	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1132	175	17	volume	volume	NOUN
ajird-1132	175	18	19	19	NUM
ajird-1132	175	19	,	,	PUNCT
ajird-1132	175	20	aug	aug	PROPN
ajird-1132	175	21	.	.	PROPN
ajird-1132	175	22	,	,	PUNCT
ajird-1132	175	23	2023	2023	NUM
ajird-1132	175	24	113	113	NUM
ajird-1132	175	25	|	|	ADV
ajird-1132	175	26	p	p	NOUN
ajird-1132	175	27	a	a	DET
ajird-1132	175	28	g	g	NOUN
ajird-1132	175	29	e	e	NOUN
ajird-1132	175	30	table	table	NOUN
ajird-1132	175	31	2	2	NUM
ajird-1132	175	32	pearson	pearson	NOUN
ajird-1132	175	33	correlation	correlation	NOUN
ajird-1132	175	34	showing	show	VERB
ajird-1132	175	35	the	the	DET
ajird-1132	175	36	relationship	relationship	NOUN
ajird-1132	175	37	between	between	ADP
ajird-1132	175	38	corporate	corporate	ADJ
ajird-1132	175	39	reputation	reputation	NOUN
ajird-1132	175	40	corporate	corporate	ADJ
ajird-1132	175	41	reputation	reputation	NOUN
ajird-1132	175	42	customer	customer	NOUN
ajird-1132	175	43	acquisition	acquisition	NOUN
ajird-1132	175	44	corporate	corporate	ADJ
ajird-1132	175	45	reputation	reputation	NOUN
ajird-1132	175	46	pearson	pearson	NOUN
ajird-1132	175	47	correlation	correlation	NOUN
ajird-1132	175	48	1	1	NUM
ajird-1132	175	49	.864	.864	NUM
ajird-1132	175	50	*	*	NOUN
ajird-1132	175	51	*	*	PUNCT
ajird-1132	175	52	sig	sig	X
ajird-1132	175	53	.	.	PUNCT
ajird-1132	176	1	(	(	PUNCT
ajird-1132	176	2	2	2	NUM
ajird-1132	176	3	-	-	PUNCT
ajird-1132	176	4	tailed	tailed	ADJ
ajird-1132	176	5	)	)	PUNCT
ajird-1132	176	6	.000	.000	NUM
ajird-1132	177	1	n	n	CCONJ
ajird-1132	177	2	185	185	NUM
ajird-1132	177	3	185	185	NUM
ajird-1132	177	4	customer	customer	NOUN
ajird-1132	177	5	acquisition	acquisition	NOUN
ajird-1132	177	6	pearson	pearson	NOUN
ajird-1132	177	7	.864	.864	NUM
ajird-1132	177	8	*	*	PUNCT
ajird-1132	177	9	*	*	PUNCT
ajird-1132	177	10	1	1	NUM
ajird-1132	177	11	correlation	correlation	NOUN
ajird-1132	177	12	sig	sig	NOUN
ajird-1132	177	13	.	.	PUNCT
ajird-1132	178	1	(	(	PUNCT
ajird-1132	178	2	2	2	NUM
ajird-1132	178	3	-	-	PUNCT
ajird-1132	178	4	tailed	tailed	ADJ
ajird-1132	178	5	)	)	PUNCT
ajird-1132	178	6	.000	.000	NUM
ajird-1132	179	1	n	n	CCONJ
ajird-1132	179	2	185	185	NUM
ajird-1132	179	3	185	185	NUM
ajird-1132	179	4	*	*	PUNCT
ajird-1132	179	5	*	*	NOUN
ajird-1132	179	6	.	.	PUNCT
ajird-1132	180	1	correlation	correlation	NOUN
ajird-1132	180	2	is	be	AUX
ajird-1132	180	3	significant	significant	ADJ
ajird-1132	180	4	at	at	ADP
ajird-1132	180	5	the	the	DET
ajird-1132	180	6	0.01	0.01	NUM
ajird-1132	180	7	level	level	NOUN
ajird-1132	180	8	(	(	PUNCT
ajird-1132	180	9	2	2	NUM
ajird-1132	180	10	-	-	PUNCT
ajird-1132	180	11	tailed	tailed	ADJ
ajird-1132	180	12	)	)	PUNCT
ajird-1132	180	13	.	.	PUNCT
ajird-1132	181	1	a	a	DET
ajird-1132	181	2	substantial	substantial	ADJ
ajird-1132	181	3	p	p	NOUN
ajird-1132	181	4	-	-	PUNCT
ajird-1132	181	5	value	value	NOUN
ajird-1132	181	6	of	of	ADP
ajird-1132	181	7	0.000	0.000	NUM
ajird-1132	181	8	and	and	CCONJ
ajird-1132	181	9	a	a	DET
ajird-1132	181	10	pearson	pearson	NOUN
ajird-1132	181	11	correlation	correlation	NOUN
ajird-1132	181	12	coefficient	coefficient	NOUN
ajird-1132	181	13	of	of	ADP
ajird-1132	181	14	0.864	0.864	NUM
ajird-1132	181	15	are	be	AUX
ajird-1132	181	16	displayed	display	VERB
ajird-1132	181	17	in	in	ADP
ajird-1132	181	18	the	the	DET
ajird-1132	181	19	analysis	analysis	NOUN
ajird-1132	181	20	's	's	PART
ajird-1132	181	21	results	result	NOUN
ajird-1132	181	22	.	.	PUNCT
ajird-1132	182	1	because	because	SCONJ
ajird-1132	182	2	the	the	DET
ajird-1132	182	3	p	p	NOUN
ajird-1132	182	4	-	-	PUNCT
ajird-1132	182	5	value	value	NOUN
ajird-1132	182	6	is	be	AUX
ajird-1132	182	7	less	less	ADJ
ajird-1132	182	8	than	than	ADP
ajird-1132	182	9	the	the	DET
ajird-1132	182	10	usual	usual	ADJ
ajird-1132	182	11	cutoff	cutoff	NOUN
ajird-1132	182	12	of	of	ADP
ajird-1132	182	13	0.05	0.05	NUM
ajird-1132	182	14	,	,	PUNCT
ajird-1132	182	15	the	the	DET
ajird-1132	182	16	alternative	alternative	ADJ
ajird-1132	182	17	hypothesis	hypothesis	NOUN
ajird-1132	182	18	is	be	AUX
ajird-1132	182	19	accepted	accept	VERB
ajird-1132	182	20	and	and	CCONJ
ajird-1132	182	21	the	the	DET
ajird-1132	182	22	null	null	ADJ
ajird-1132	182	23	hypothesis	hypothesis	NOUN
ajird-1132	182	24	is	be	AUX
ajird-1132	182	25	rejected	reject	VERB
ajird-1132	182	26	.	.	PUNCT
ajird-1132	183	1	this	this	PRON
ajird-1132	183	2	demonstrates	demonstrate	VERB
ajird-1132	183	3	a	a	DET
ajird-1132	183	4	strong	strong	ADJ
ajird-1132	183	5	correlation	correlation	NOUN
ajird-1132	183	6	between	between	ADP
ajird-1132	183	7	business	business	NOUN
ajird-1132	183	8	reputation	reputation	NOUN
ajird-1132	183	9	and	and	CCONJ
ajird-1132	183	10	client	client	NOUN
ajird-1132	183	11	acquisition	acquisition	NOUN
ajird-1132	183	12	.	.	PUNCT
ajird-1132	184	1	a	a	DET
ajird-1132	184	2	closer	close	ADJ
ajird-1132	184	3	look	look	NOUN
ajird-1132	184	4	reveals	reveal	VERB
ajird-1132	184	5	that	that	SCONJ
ajird-1132	184	6	the	the	DET
ajird-1132	184	7	correlation	correlation	NOUN
ajird-1132	184	8	coefficient	coefficient	NOUN
ajird-1132	184	9	indicates	indicate	VERB
ajird-1132	184	10	a	a	DET
ajird-1132	184	11	strong	strong	ADJ
ajird-1132	184	12	connection	connection	NOUN
ajird-1132	184	13	(	(	PUNCT
ajird-1132	184	14	r=.864	r=.864	NOUN
ajird-1132	184	15	,	,	PUNCT
ajird-1132	184	16	r2=0.74	r2=0.74	NOUN
ajird-1132	184	17	)	)	PUNCT
ajird-1132	184	18	and	and	CCONJ
ajird-1132	184	19	a	a	DET
ajird-1132	184	20	probability	probability	NOUN
ajird-1132	184	21	value	value	NOUN
ajird-1132	184	22	of.000	of.000	PROPN
ajird-1132	184	23	.	.	PUNCT
ajird-1132	185	1	this	this	PRON
ajird-1132	185	2	confirms	confirm	VERB
ajird-1132	185	3	the	the	DET
ajird-1132	185	4	significant	significant	ADJ
ajird-1132	185	5	impact	impact	NOUN
ajird-1132	185	6	that	that	PRON
ajird-1132	185	7	a	a	DET
ajird-1132	185	8	society	society	NOUN
ajird-1132	185	9	's	's	PART
ajird-1132	185	10	reputation	reputation	NOUN
ajird-1132	185	11	has	have	VERB
ajird-1132	185	12	on	on	ADP
ajird-1132	185	13	attracting	attract	VERB
ajird-1132	185	14	customers	customer	NOUN
ajird-1132	185	15	.	.	PUNCT
ajird-1132	186	1	this	this	DET
ajird-1132	186	2	study	study	NOUN
ajird-1132	186	3	backs	back	VERB
ajird-1132	186	4	up	up	ADP
ajird-1132	186	5	the	the	DET
ajird-1132	186	6	assertions	assertion	NOUN
ajird-1132	186	7	made	make	VERB
ajird-1132	186	8	by	by	ADP
ajird-1132	186	9	abdulmalik	abdulmalik	NOUN
ajird-1132	186	10	and	and	CCONJ
ajird-1132	186	11	ishola	ishola	PROPN
ajird-1132	186	12	(	(	PUNCT
ajird-1132	186	13	2020	2020	NUM
ajird-1132	186	14	)	)	PUNCT
ajird-1132	186	15	and	and	CCONJ
ajird-1132	186	16	supports	support	VERB
ajird-1132	186	17	the	the	DET
ajird-1132	186	18	idea	idea	NOUN
ajird-1132	186	19	that	that	SCONJ
ajird-1132	186	20	an	an	DET
ajird-1132	186	21	organization	organization	NOUN
ajird-1132	186	22	's	's	PART
ajird-1132	186	23	reputation	reputation	NOUN
ajird-1132	186	24	has	have	AUX
ajird-1132	186	25	a	a	DET
ajird-1132	186	26	positive	positive	ADJ
ajird-1132	186	27	and	and	CCONJ
ajird-1132	186	28	significant	significant	ADJ
ajird-1132	186	29	impact	impact	NOUN
ajird-1132	186	30	on	on	ADP
ajird-1132	186	31	the	the	DET
ajird-1132	186	32	success	success	NOUN
ajird-1132	186	33	of	of	ADP
ajird-1132	186	34	society	society	NOUN
ajird-1132	186	35	,	,	PUNCT
ajird-1132	186	36	particularly	particularly	ADV
ajird-1132	186	37	by	by	ADP
ajird-1132	186	38	attracting	attract	VERB
ajird-1132	186	39	new	new	ADJ
ajird-1132	186	40	customers	customer	NOUN
ajird-1132	186	41	.	.	PUNCT
ajird-1132	187	1	conclusion	conclusion	NOUN
ajird-1132	187	2	in	in	ADP
ajird-1132	187	3	contrast	contrast	NOUN
ajird-1132	187	4	to	to	ADP
ajird-1132	187	5	previous	previous	ADJ
ajird-1132	187	6	findings	finding	NOUN
ajird-1132	187	7	,	,	PUNCT
ajird-1132	187	8	the	the	DET
ajird-1132	187	9	findings	finding	NOUN
ajird-1132	187	10	of	of	ADP
ajird-1132	187	11	this	this	DET
ajird-1132	187	12	study	study	NOUN
ajird-1132	187	13	demonstrate	demonstrate	VERB
ajird-1132	187	14	that	that	SCONJ
ajird-1132	187	15	company	company	NOUN
ajird-1132	187	16	identity	identity	NOUN
ajird-1132	187	17	and	and	CCONJ
ajird-1132	187	18	reputation	reputation	NOUN
ajird-1132	187	19	have	have	VERB
ajird-1132	187	20	a	a	DET
ajird-1132	187	21	significant	significant	ADJ
ajird-1132	187	22	impact	impact	NOUN
ajird-1132	187	23	on	on	ADP
ajird-1132	187	24	both	both	DET
ajird-1132	187	25	customer	customer	NOUN
ajird-1132	187	26	acquisition	acquisition	NOUN
ajird-1132	187	27	and	and	CCONJ
ajird-1132	187	28	word	word	NOUN
ajird-1132	187	29	of	of	ADP
ajird-1132	187	30	mouth	mouth	NOUN
ajird-1132	187	31	.	.	PUNCT
ajird-1132	188	1	according	accord	VERB
ajird-1132	188	2	to	to	ADP
ajird-1132	188	3	the	the	DET
ajird-1132	188	4	analysis	analysis	NOUN
ajird-1132	188	5	,	,	PUNCT
ajird-1132	188	6	there	there	PRON
ajird-1132	188	7	are	be	VERB
ajird-1132	188	8	strong	strong	ADJ
ajird-1132	188	9	positive	positive	ADJ
ajird-1132	188	10	correlations	correlation	NOUN
ajird-1132	188	11	between	between	ADP
ajird-1132	188	12	corporate	corporate	ADJ
ajird-1132	188	13	identity	identity	NOUN
ajird-1132	188	14	and	and	CCONJ
ajird-1132	188	15	client	client	NOUN
ajird-1132	188	16	acquisition	acquisition	NOUN
ajird-1132	188	17	,	,	PUNCT
ajird-1132	188	18	as	as	ADV
ajird-1132	188	19	well	well	ADV
ajird-1132	188	20	as	as	ADP
ajird-1132	188	21	corporate	corporate	ADJ
ajird-1132	188	22	identity	identity	NOUN
ajird-1132	188	23	and	and	CCONJ
ajird-1132	188	24	word	word	NOUN
ajird-1132	188	25	of	of	ADP
ajird-1132	188	26	mouth	mouth	NOUN
ajird-1132	188	27	.	.	PUNCT
ajird-1132	189	1	this	this	PRON
ajird-1132	189	2	contradicts	contradict	VERB
ajird-1132	189	3	the	the	DET
ajird-1132	189	4	previous	previous	ADJ
ajird-1132	189	5	assertions	assertion	NOUN
ajird-1132	189	6	that	that	SCONJ
ajird-1132	189	7	no	no	DET
ajird-1132	189	8	relationships	relationship	NOUN
ajird-1132	189	9	exist	exist	VERB
ajird-1132	189	10	.	.	PUNCT
ajird-1132	190	1	the	the	DET
ajird-1132	190	2	study	study	NOUN
ajird-1132	190	3	also	also	ADV
ajird-1132	190	4	emphasises	emphasise	VERB
ajird-1132	190	5	the	the	DET
ajird-1132	190	6	importance	importance	NOUN
ajird-1132	190	7	of	of	ADP
ajird-1132	190	8	business	business	NOUN
ajird-1132	190	9	reputation	reputation	NOUN
ajird-1132	190	10	and	and	CCONJ
ajird-1132	190	11	identity	identity	NOUN
ajird-1132	190	12	as	as	ADP
ajird-1132	190	13	explanatory	explanatory	ADJ
ajird-1132	190	14	variables	variable	NOUN
ajird-1132	190	15	.	.	PUNCT
ajird-1132	191	1	practical	practical	ADJ
ajird-1132	191	2	and	and	CCONJ
ajird-1132	191	3	theoretical	theoretical	ADJ
ajird-1132	191	4	implications	implication	NOUN
ajird-1132	191	5	these	these	DET
ajird-1132	191	6	findings	finding	NOUN
ajird-1132	191	7	have	have	VERB
ajird-1132	191	8	far	far	ADV
ajird-1132	191	9	-	-	PUNCT
ajird-1132	191	10	reaching	reach	VERB
ajird-1132	191	11	consequences	consequence	NOUN
ajird-1132	191	12	for	for	ADP
ajird-1132	191	13	practitioners	practitioner	NOUN
ajird-1132	191	14	and	and	CCONJ
ajird-1132	191	15	researchers	researcher	NOUN
ajird-1132	191	16	in	in	ADP
ajird-1132	191	17	the	the	DET
ajird-1132	191	18	disciplines	discipline	NOUN
ajird-1132	191	19	of	of	ADP
ajird-1132	191	20	organisational	organisational	ADJ
ajird-1132	191	21	management	management	NOUN
ajird-1132	191	22	,	,	PUNCT
ajird-1132	191	23	marketing	marketing	NOUN
ajird-1132	191	24	,	,	PUNCT
ajird-1132	191	25	and	and	CCONJ
ajird-1132	191	26	corporate	corporate	ADJ
ajird-1132	191	27	communication	communication	NOUN
ajird-1132	191	28	.	.	PUNCT
ajird-1132	192	1	practically	practically	ADV
ajird-1132	192	2	speaking	speak	VERB
ajird-1132	192	3	,	,	PUNCT
ajird-1132	192	4	they	they	PRON
ajird-1132	192	5	emphasise	emphasise	VERB
ajird-1132	192	6	the	the	DET
ajird-1132	192	7	importance	importance	NOUN
ajird-1132	192	8	of	of	ADP
ajird-1132	192	9	strategic	strategic	ADJ
ajird-1132	192	10	business	business	NOUN
ajird-1132	192	11	branding	branding	NOUN
ajird-1132	192	12	and	and	CCONJ
ajird-1132	192	13	reputation	reputation	NOUN
ajird-1132	192	14	management	management	NOUN
ajird-1132	192	15	in	in	ADP
ajird-1132	192	16	driving	drive	VERB
ajird-1132	192	17	client	client	NOUN
ajird-1132	192	18	acquisition	acquisition	NOUN
ajird-1132	192	19	and	and	CCONJ
ajird-1132	192	20	nurturing	nurture	VERB
ajird-1132	192	21	positive	positive	ADJ
ajird-1132	192	22	word	word	NOUN
ajird-1132	192	23	of	of	ADP
ajird-1132	192	24	mouth	mouth	NOUN
ajird-1132	192	25	.	.	PUNCT
ajird-1132	193	1	furthermore	furthermore	ADV
ajird-1132	193	2	,	,	PUNCT
ajird-1132	193	3	the	the	DET
ajird-1132	193	4	findings	finding	NOUN
ajird-1132	193	5	add	add	VERB
ajird-1132	193	6	to	to	ADP
ajird-1132	193	7	theory	theory	NOUN
ajird-1132	193	8	by	by	ADP
ajird-1132	193	9	giving	give	VERB
ajird-1132	193	10	empirical	empirical	ADJ
ajird-1132	193	11	evidence	evidence	NOUN
ajird-1132	193	12	for	for	ADP
ajird-1132	193	13	the	the	DET
ajird-1132	193	14	relationships	relationship	NOUN
ajird-1132	193	15	between	between	ADP
ajird-1132	193	16	corporate	corporate	ADJ
ajird-1132	193	17	identity	identity	NOUN
ajird-1132	193	18	,	,	PUNCT
ajird-1132	193	19	corporate	corporate	ADJ
ajird-1132	193	20	reputation	reputation	NOUN
ajird-1132	193	21	,	,	PUNCT
ajird-1132	193	22	and	and	CCONJ
ajird-1132	193	23	organisational	organisational	ADJ
ajird-1132	193	24	success	success	NOUN
ajird-1132	193	25	,	,	PUNCT
ajird-1132	193	26	complementing	complement	VERB
ajird-1132	193	27	current	current	ADJ
ajird-1132	193	28	literature	literature	NOUN
ajird-1132	193	29	and	and	CCONJ
ajird-1132	193	30	directing	direct	VERB
ajird-1132	193	31	future	future	ADJ
ajird-1132	193	32	research	research	NOUN
ajird-1132	193	33	efforts	effort	NOUN
ajird-1132	193	34	.	.	PUNCT
ajird-1132	194	1	american	american	ADJ
ajird-1132	194	2	journal	journal	PROPN
ajird-1132	194	3	of	of	ADP
ajird-1132	194	4	interdisciplinary	interdisciplinary	ADJ
ajird-1132	194	5	research	research	NOUN
ajird-1132	194	6	and	and	CCONJ
ajird-1132	194	7	development	development	NOUN
ajird-1132	194	8	issn	issn	PROPN
ajird-1132	194	9	online	online	NOUN
ajird-1132	194	10	:	:	PUNCT
ajird-1132	194	11	2771	2771	NUM
ajird-1132	194	12	-	-	SYM
ajird-1132	194	13	8948	8948	NUM
ajird-1132	194	14	website	website	NOUN
ajird-1132	194	15	:	:	PUNCT
ajird-1132	194	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1132	194	17	volume	volume	NOUN
ajird-1132	194	18	19	19	NUM
ajird-1132	194	19	,	,	PUNCT
ajird-1132	194	20	aug	aug	PROPN
ajird-1132	194	21	.	.	PROPN
ajird-1132	194	22	,	,	PUNCT
ajird-1132	194	23	2023	2023	NUM
ajird-1132	194	24	114	114	NUM
ajird-1132	194	25	|	|	ADV
ajird-1132	194	26	p	p	NOUN
ajird-1132	194	27	a	a	DET
ajird-1132	194	28	g	g	NOUN
ajird-1132	194	29	e	e	NOUN
ajird-1132	194	30	recommendations	recommendation	NOUN
ajird-1132	194	31	according	accord	VERB
ajird-1132	194	32	to	to	ADP
ajird-1132	194	33	the	the	DET
ajird-1132	194	34	findings	finding	NOUN
ajird-1132	194	35	of	of	ADP
ajird-1132	194	36	this	this	DET
ajird-1132	194	37	study	study	NOUN
ajird-1132	194	38	,	,	PUNCT
ajird-1132	194	39	organisations	organisation	NOUN
ajird-1132	194	40	are	be	AUX
ajird-1132	194	41	encouraged	encourage	VERB
ajird-1132	194	42	to	to	PART
ajird-1132	194	43	prioritise	prioritise	VERB
ajird-1132	194	44	investment	investment	NOUN
ajird-1132	194	45	in	in	ADP
ajird-1132	194	46	the	the	DET
ajird-1132	194	47	development	development	NOUN
ajird-1132	194	48	and	and	CCONJ
ajird-1132	194	49	maintenance	maintenance	NOUN
ajird-1132	194	50	of	of	ADP
ajird-1132	194	51	a	a	DET
ajird-1132	194	52	strong	strong	ADJ
ajird-1132	194	53	corporate	corporate	ADJ
ajird-1132	194	54	identity	identity	NOUN
ajird-1132	194	55	and	and	CCONJ
ajird-1132	194	56	reputation	reputation	NOUN
ajird-1132	194	57	.	.	PUNCT
ajird-1132	195	1	in	in	ADP
ajird-1132	195	2	this	this	DET
ajird-1132	195	3	case	case	NOUN
ajird-1132	195	4	,	,	PUNCT
ajird-1132	195	5	it	it	PRON
ajird-1132	195	6	is	be	AUX
ajird-1132	195	7	necessary	necessary	ADJ
ajird-1132	195	8	to	to	PART
ajird-1132	195	9	align	align	VERB
ajird-1132	195	10	the	the	DET
ajird-1132	195	11	organization	organization	NOUN
ajird-1132	195	12	's	's	PART
ajird-1132	195	13	values	value	NOUN
ajird-1132	195	14	,	,	PUNCT
ajird-1132	195	15	goals	goal	NOUN
ajird-1132	195	16	,	,	PUNCT
ajird-1132	195	17	and	and	CCONJ
ajird-1132	195	18	marketing	marketing	NOUN
ajird-1132	195	19	actions	action	NOUN
ajird-1132	195	20	in	in	ADP
ajird-1132	195	21	order	order	NOUN
ajird-1132	195	22	to	to	PART
ajird-1132	195	23	improve	improve	VERB
ajird-1132	195	24	customer	customer	NOUN
ajird-1132	195	25	perceptions	perception	NOUN
ajird-1132	195	26	and	and	CCONJ
ajird-1132	195	27	increase	increase	VERB
ajird-1132	195	28	positive	positive	ADJ
ajird-1132	195	29	feedback	feedback	NOUN
ajird-1132	195	30	.	.	PUNCT
ajird-1132	196	1	managers	manager	NOUN
ajird-1132	196	2	should	should	AUX
ajird-1132	196	3	utilise	utilise	VERB
ajird-1132	196	4	these	these	DET
ajird-1132	196	5	insights	insight	NOUN
ajird-1132	196	6	to	to	PART
ajird-1132	196	7	inform	inform	VERB
ajird-1132	196	8	their	their	PRON
ajird-1132	196	9	strategic	strategic	ADJ
ajird-1132	196	10	decision	decision	NOUN
ajird-1132	196	11	-	-	PUNCT
ajird-1132	196	12	making	make	VERB
ajird-1132	196	13	processes	process	NOUN
ajird-1132	196	14	.	.	PUNCT
ajird-1132	197	1	they	they	PRON
ajird-1132	197	2	should	should	AUX
ajird-1132	197	3	emphasise	emphasise	VERB
ajird-1132	197	4	the	the	DET
ajird-1132	197	5	importance	importance	NOUN
ajird-1132	197	6	of	of	ADP
ajird-1132	197	7	integrating	integrate	VERB
ajird-1132	197	8	company	company	NOUN
ajird-1132	197	9	identity	identity	NOUN
ajird-1132	197	10	and	and	CCONJ
ajird-1132	197	11	reputation	reputation	NOUN
ajird-1132	197	12	into	into	ADP
ajird-1132	197	13	broader	broad	ADJ
ajird-1132	197	14	business	business	NOUN
ajird-1132	197	15	objectives	objective	NOUN
ajird-1132	197	16	.	.	PUNCT
ajird-1132	198	1	furthermore	furthermore	ADV
ajird-1132	198	2	,	,	PUNCT
ajird-1132	198	3	future	future	ADJ
ajird-1132	198	4	research	research	NOUN
ajird-1132	198	5	should	should	AUX
ajird-1132	198	6	look	look	VERB
ajird-1132	198	7	further	far	ADV
ajird-1132	198	8	into	into	ADP
ajird-1132	198	9	the	the	DET
ajird-1132	198	10	underlying	underlie	VERB
ajird-1132	198	11	processes	process	NOUN
ajird-1132	198	12	and	and	CCONJ
ajird-1132	198	13	moderating	moderating	NOUN
ajird-1132	198	14	variables	variable	NOUN
ajird-1132	198	15	that	that	PRON
ajird-1132	198	16	influence	influence	VERB
ajird-1132	198	17	the	the	DET
ajird-1132	198	18	connections	connection	NOUN
ajird-1132	198	19	revealed	reveal	VERB
ajird-1132	198	20	in	in	ADP
ajird-1132	198	21	this	this	DET
ajird-1132	198	22	study	study	NOUN
ajird-1132	198	23	,	,	PUNCT
ajird-1132	198	24	therefore	therefore	ADV
ajird-1132	198	25	expanding	expand	VERB
ajird-1132	198	26	our	our	PRON
ajird-1132	198	27	understanding	understanding	NOUN
ajird-1132	198	28	of	of	ADP
ajird-1132	198	29	corporate	corporate	ADJ
ajird-1132	198	30	image	image	NOUN
ajird-1132	198	31	management	management	NOUN
ajird-1132	198	32	and	and	CCONJ
ajird-1132	198	33	its	its	PRON
ajird-1132	198	34	implications	implication	NOUN
ajird-1132	198	35	for	for	ADP
ajird-1132	198	36	organisational	organisational	ADJ
ajird-1132	198	37	performance	performance	NOUN
ajird-1132	198	38	.	.	PUNCT
ajird-1132	199	1	references	reference	NOUN
ajird-1132	199	2	1	1	NUM
ajird-1132	199	3	.	.	PUNCT
ajird-1132	199	4	abbdullahi	abbdullahi	PROPN
ajird-1132	199	5	,	,	PUNCT
ajird-1132	199	6	h.	h.	PROPN
ajird-1132	199	7	g.	g.	PROPN
ajird-1132	199	8	,	,	PUNCT
ajird-1132	199	9	aminu	aminu	PROPN
ajird-1132	199	10	,	,	PUNCT
ajird-1132	199	11	a.	a.	PROPN
ajird-1132	199	12	,	,	PUNCT
ajird-1132	199	13	&	&	CCONJ
ajird-1132	199	14	mustapha	mustapha	PROPN
ajird-1132	199	15	,	,	PUNCT
ajird-1132	199	16	n.	n.	PROPN
ajird-1132	199	17	(	(	PUNCT
ajird-1132	199	18	2014	2014	NUM
ajird-1132	199	19	)	)	PUNCT
ajird-1132	199	20	.	.	PUNCT
ajird-1132	200	1	corporate	corporate	ADJ
ajird-1132	200	2	reputation	reputation	NOUN
ajird-1132	200	3	on	on	ADP
ajird-1132	200	4	performance	performance	NOUN
ajird-1132	200	5	of	of	ADP
ajird-1132	200	6	banking	banking	NOUN
ajird-1132	200	7	industries	industry	NOUN
ajird-1132	200	8	in	in	ADP
ajird-1132	200	9	nigeria	nigeria	PROPN
ajird-1132	200	10	:	:	PUNCT
ajird-1132	200	11	using	use	VERB
ajird-1132	200	12	pls	pls	PROPN
ajird-1132	200	13	-	-	PUNCT
ajird-1132	200	14	sem	sem	NOUN
ajird-1132	200	15	tool	tool	NOUN
ajird-1132	200	16	of	of	ADP
ajird-1132	200	17	analysis	analysis	NOUN
ajird-1132	200	18	.	.	PUNCT
ajird-1132	201	1	european	european	ADJ
ajird-1132	201	2	journal	journal	PROPN
ajird-1132	201	3	of	of	ADP
ajird-1132	201	4	business	business	NOUN
ajird-1132	201	5	and	and	CCONJ
ajird-1132	201	6	management	management	NOUN
ajird-1132	201	7	,	,	PUNCT
ajird-1132	201	8	6(24	6(24	NUM
ajird-1132	201	9	)	)	PUNCT
ajird-1132	201	10	,	,	PUNCT
ajird-1132	201	11	71	71	NUM
ajird-1132	201	12	-	-	SYM
ajird-1132	201	13	79	79	NUM
ajird-1132	201	14	.	.	PUNCT
ajird-1132	202	1	2	2	NUM
ajird-1132	202	2	.	.	X
ajird-1132	202	3	abdulmalik	abdulmalik	NOUN
ajird-1132	202	4	,	,	PUNCT
ajird-1132	202	5	t.	t.	PROPN
ajird-1132	202	6	a.	a.	PROPN
ajird-1132	202	7	,	,	PUNCT
ajird-1132	202	8	&	&	CCONJ
ajird-1132	202	9	ishola	ishola	PROPN
ajird-1132	202	10	,	,	PUNCT
ajird-1132	202	11	a.	a.	NOUN
ajird-1132	202	12	i.	i.	PROPN
ajird-1132	202	13	(	(	PUNCT
ajird-1132	202	14	2020	2020	NUM
ajird-1132	202	15	)	)	PUNCT
ajird-1132	202	16	.	.	PUNCT
ajird-1132	203	1	corporate	corporate	ADJ
ajird-1132	203	2	reputation	reputation	NOUN
ajird-1132	203	3	and	and	CCONJ
ajird-1132	203	4	business	business	NOUN
ajird-1132	203	5	performance	performance	NOUN
ajird-1132	203	6	:	:	PUNCT
ajird-1132	203	7	evidence	evidence	NOUN
ajird-1132	203	8	from	from	ADP
ajird-1132	203	9	service	service	NOUN
ajird-1132	203	10	firm	firm	NOUN
ajird-1132	203	11	in	in	ADP
ajird-1132	203	12	nigeria	nigeria	PROPN
ajird-1132	203	13	.	.	PUNCT
ajird-1132	204	1	african	african	ADJ
ajird-1132	204	2	scholar	scholar	PROPN
ajird-1132	204	3	journal	journal	NOUN
ajird-1132	204	4	of	of	ADP
ajird-1132	204	5	mgt	mgt	NOUN
ajird-1132	204	6	.	.	PUNCT
ajird-1132	205	1	science	science	NOUN
ajird-1132	205	2	and	and	CCONJ
ajird-1132	205	3	entrepreneurship	entrepreneurship	NOUN
ajird-1132	205	4	,	,	PUNCT
ajird-1132	205	5	19(7	19(7	PROPN
ajird-1132	205	6	)	)	PUNCT
ajird-1132	205	7	,	,	PUNCT
ajird-1132	205	8	92	92	NUM
ajird-1132	205	9	-	-	SYM
ajird-1132	205	10	110	110	NUM
ajird-1132	205	11	.	.	PUNCT
ajird-1132	206	1	3	3	X
ajird-1132	206	2	.	.	PUNCT
ajird-1132	206	3	adebayo	adebayo	PROPN
ajird-1132	206	4	,	,	PUNCT
ajird-1132	206	5	o.	o.	PROPN
ajird-1132	206	6	p.	p.	NOUN
ajird-1132	206	7	(	(	PUNCT
ajird-1132	206	8	2017	2017	NUM
ajird-1132	206	9	)	)	PUNCT
ajird-1132	206	10	.	.	PUNCT
ajird-1132	207	1	corporate	corporate	ADJ
ajird-1132	207	2	brand	brand	NOUN
ajird-1132	207	3	identity	identity	NOUN
ajird-1132	207	4	management	management	NOUN
ajird-1132	207	5	and	and	CCONJ
ajird-1132	207	6	organizational	organizational	ADJ
ajird-1132	207	7	performance	performance	NOUN
ajird-1132	207	8	among	among	ADP
ajird-1132	207	9	selected	select	VERB
ajird-1132	207	10	higher	high	ADJ
ajird-1132	207	11	educational	educational	ADJ
ajird-1132	207	12	institutions	institution	NOUN
ajird-1132	207	13	in	in	ADP
ajird-1132	207	14	south	south	PROPN
ajird-1132	207	15	west	west	PROPN
ajird-1132	207	16	nigeria	nigeria	PROPN
ajird-1132	207	17	.	.	PUNCT
ajird-1132	208	1	a	a	DET
ajird-1132	208	2	master	master	NOUN
ajird-1132	208	3	's	's	PART
ajird-1132	208	4	dissertation	dissertation	NOUN
ajird-1132	208	5	submitted	submit	VERB
ajird-1132	208	6	in	in	ADP
ajird-1132	208	7	partial	partial	ADJ
ajird-1132	208	8	fulfilment	fulfilment	NOUN
ajird-1132	208	9	of	of	ADP
ajird-1132	208	10	the	the	DET
ajird-1132	208	11	requirements	requirement	NOUN
ajird-1132	208	12	for	for	ADP
ajird-1132	208	13	the	the	DET
ajird-1132	208	14	award	award	NOUN
ajird-1132	208	15	of	of	ADP
ajird-1132	208	16	master	master	PROPN
ajird-1132	208	17	of	of	ADP
ajird-1132	208	18	science	science	NOUN
ajird-1132	208	19	(	(	PUNCT
ajird-1132	208	20	m.sc	m.sc	PROPN
ajird-1132	208	21	.	.	PUNCT
ajird-1132	208	22	)	)	PUNCT
ajird-1132	208	23	degree	degree	NOUN
ajird-1132	208	24	in	in	ADP
ajird-1132	208	25	business	business	NOUN
ajird-1132	208	26	administration	administration	NOUN
ajird-1132	208	27	of	of	ADP
ajird-1132	208	28	the	the	DET
ajird-1132	208	29	department	department	PROPN
ajird-1132	208	30	of	of	ADP
ajird-1132	208	31	business	business	PROPN
ajird-1132	208	32	management	management	NOUN
ajird-1132	208	33	,	,	PUNCT
ajird-1132	208	34	college	college	NOUN
ajird-1132	208	35	of	of	ADP
ajird-1132	208	36	business	business	NOUN
ajird-1132	208	37	and	and	CCONJ
ajird-1132	208	38	social	social	ADJ
ajird-1132	208	39	sciences	science	NOUN
ajird-1132	208	40	,	,	PUNCT
ajird-1132	208	41	covenant	covenant	PROPN
ajird-1132	208	42	university	university	PROPN
ajird-1132	208	43	ota	ota	PROPN
ajird-1132	208	44	,	,	PUNCT
ajird-1132	208	45	ogun	ogun	PROPN
ajird-1132	208	46	state	state	PROPN
ajird-1132	208	47	,	,	PUNCT
ajird-1132	208	48	nigeria	nigeria	PROPN
ajird-1132	208	49	.	.	PUNCT
ajird-1132	209	1	4	4	X
ajird-1132	209	2	.	.	X
ajird-1132	210	1	adebimpe	adebimpe	NOUN
ajird-1132	210	2	,	,	PUNCT
ajird-1132	210	3	o.	o.	PROPN
ajird-1132	210	4	u.	u.	PROPN
ajird-1132	210	5	,	,	PUNCT
ajird-1132	210	6	ferry	ferry	NOUN
ajird-1132	210	7	,	,	PUNCT
ajird-1132	210	8	b.	b.	PROPN
ajird-1132	210	9	g.	g.	PROPN
ajird-1132	210	10	,	,	PUNCT
ajird-1132	210	11	george	george	PROPN
ajird-1132	210	12	,	,	PUNCT
ajird-1132	210	13	t.	t.	PROPN
ajird-1132	210	14	p.	p.	PROPN
ajird-1132	210	15	,	,	PUNCT
ajird-1132	210	16	&	&	CCONJ
ajird-1132	210	17	lenu	lenu	PROPN
ajird-1132	210	18	,	,	PUNCT
ajird-1132	210	19	g.	g.	PROPN
ajird-1132	210	20	w.	w.	PROPN
ajird-1132	210	21	(	(	PUNCT
ajird-1132	210	22	2017	2017	NUM
ajird-1132	210	23	)	)	PUNCT
ajird-1132	210	24	.	.	PUNCT
ajird-1132	211	1	corporate	corporate	ADJ
ajird-1132	211	2	reputation	reputation	NOUN
ajird-1132	211	3	and	and	CCONJ
ajird-1132	211	4	earnings	earning	NOUN
ajird-1132	211	5	quality	quality	NOUN
ajird-1132	211	6	of	of	ADP
ajird-1132	211	7	listed	list	VERB
ajird-1132	211	8	firms	firm	NOUN
ajird-1132	211	9	in	in	ADP
ajird-1132	211	10	nigeria	nigeria	PROPN
ajird-1132	211	11	.	.	PUNCT
ajird-1132	212	1	journal	journal	PROPN
ajird-1132	212	2	of	of	ADP
ajird-1132	212	3	research	research	NOUN
ajird-1132	212	4	in	in	ADP
ajird-1132	212	5	business	business	NOUN
ajird-1132	212	6	and	and	CCONJ
ajird-1132	212	7	management	management	NOUN
ajird-1132	212	8	,	,	PUNCT
ajird-1132	212	9	5(4	5(4	NUM
ajird-1132	212	10	)	)	PUNCT
ajird-1132	212	11	,	,	PUNCT
ajird-1132	212	12	14	14	NUM
ajird-1132	212	13	-	-	SYM
ajird-1132	212	14	22	22	NUM
ajird-1132	212	15	.	.	PUNCT
ajird-1132	213	1	5	5	NUM
ajird-1132	213	2	.	.	NUM
ajird-1132	213	3	adeniji	adeniji	PROPN
ajird-1132	213	4	,	,	PUNCT
ajird-1132	213	5	a.	a.	NOUN
ajird-1132	213	6	a.	a.	PROPN
ajird-1132	213	7	,	,	PUNCT
ajird-1132	213	8	osibanjo	osibanjo	PROPN
ajird-1132	213	9	,	,	PUNCT
ajird-1132	213	10	a.	a.	NOUN
ajird-1132	213	11	o.	o.	PROPN
ajird-1132	213	12	,	,	PUNCT
ajird-1132	213	13	&	&	CCONJ
ajird-1132	213	14	abiodun	abiodun	PROPN
ajird-1132	213	15	,	,	PUNCT
ajird-1132	213	16	a.	a.	PROPN
ajird-1132	213	17	j.	j.	PROPN
ajird-1132	213	18	(	(	PUNCT
ajird-1132	213	19	2015	2015	NUM
ajird-1132	213	20	)	)	PUNCT
ajird-1132	213	21	.	.	PUNCT
ajird-1132	214	1	corporate	corporate	ADJ
ajird-1132	214	2	image	image	NOUN
ajird-1132	214	3	:	:	PUNCT
ajird-1132	214	4	a	a	DET
ajird-1132	214	5	strategy	strategy	NOUN
ajird-1132	214	6	for	for	ADP
ajird-1132	214	7	enhancing	enhance	VERB
ajird-1132	214	8	customer	customer	NOUN
ajird-1132	214	9	loyalty	loyalty	NOUN
ajird-1132	214	10	and	and	CCONJ
ajird-1132	214	11	profitability	profitability	NOUN
ajird-1132	214	12	.	.	PUNCT
ajird-1132	215	1	journal	journal	NOUN
ajird-1132	215	2	of	of	ADP
ajird-1132	215	3	south	south	ADJ
ajird-1132	215	4	african	african	ADJ
ajird-1132	215	5	business	business	NOUN
ajird-1132	215	6	research	research	NOUN
ajird-1132	215	7	,	,	PUNCT
ajird-1132	215	8	1	1	NUM
ajird-1132	215	9	-	-	SYM
ajird-1132	215	10	12	12	NUM
ajird-1132	215	11	.	.	PUNCT
ajird-1132	216	1	6	6	NUM
ajird-1132	216	2	.	.	NUM
ajird-1132	216	3	adeniji	adeniji	PROPN
ajird-1132	216	4	,	,	PUNCT
ajird-1132	216	5	a.	a.	NOUN
ajird-1132	216	6	a.	a.	PROPN
ajird-1132	216	7	,	,	PUNCT
ajird-1132	216	8	osibanjo	osibanjo	PROPN
ajird-1132	216	9	,	,	PUNCT
ajird-1132	216	10	a.	a.	NOUN
ajird-1132	216	11	o.	o.	PROPN
ajird-1132	216	12	,	,	PUNCT
ajird-1132	216	13	abiodun	abiodun	PROPN
ajird-1132	216	14	,	,	PUNCT
ajird-1132	216	15	a.	a.	PROPN
ajird-1132	216	16	j.	j.	PROPN
ajird-1132	216	17	,	,	PUNCT
ajird-1132	216	18	&	&	CCONJ
ajird-1132	216	19	oni	oni	PROPN
ajird-1132	216	20	-	-	PUNCT
ajird-1132	216	21	ojo	ojo	NOUN
ajird-1132	216	22	,	,	PUNCT
ajird-1132	216	23	e.	e.	PROPN
ajird-1132	216	24	e.	e.	PROPN
ajird-1132	216	25	(	(	PUNCT
ajird-1132	216	26	2015	2015	NUM
ajird-1132	216	27	)	)	PUNCT
ajird-1132	216	28	.	.	PUNCT
ajird-1132	217	1	corporate	corporate	ADJ
ajird-1132	217	2	image	image	NOUN
ajird-1132	217	3	:	:	PUNCT
ajird-1132	217	4	a	a	DET
ajird-1132	217	5	strategy	strategy	NOUN
ajird-1132	217	6	for	for	ADP
ajird-1132	217	7	enhancing	enhance	VERB
ajird-1132	217	8	customer	customer	NOUN
ajird-1132	217	9	loyalty	loyalty	NOUN
ajird-1132	217	10	and	and	CCONJ
ajird-1132	217	11	profitability	profitability	NOUN
ajird-1132	217	12	.	.	PUNCT
ajird-1132	218	1	journal	journal	NOUN
ajird-1132	218	2	of	of	ADP
ajird-1132	218	3	south	south	ADJ
ajird-1132	218	4	african	african	ADJ
ajird-1132	218	5	business	business	NOUN
ajird-1132	218	6	research	research	NOUN
ajird-1132	218	7	,	,	PUNCT
ajird-1132	218	8	1	1	NUM
ajird-1132	218	9	-	-	SYM
ajird-1132	218	10	12	12	NUM
ajird-1132	218	11	.	.	PUNCT
ajird-1132	219	1	7	7	X
ajird-1132	219	2	.	.	X
ajird-1132	219	3	agu	agu	NOUN
ajird-1132	219	4	,	,	PUNCT
ajird-1132	219	5	o.	o.	PROPN
ajird-1132	219	6	a.	a.	PROPN
ajird-1132	219	7	,	,	PUNCT
ajird-1132	219	8	maduagwu	maduagwu	ADV
ajird-1132	219	9	,	,	PUNCT
ajird-1132	219	10	n.	n.	PROPN
ajird-1132	219	11	e.	e.	PROPN
ajird-1132	219	12	,	,	PUNCT
ajird-1132	219	13	&	&	CCONJ
ajird-1132	219	14	ugwu	ugwu	PROPN
ajird-1132	219	15	,	,	PUNCT
ajird-1132	219	16	j.	j.	PROPN
ajird-1132	219	17	(	(	PUNCT
ajird-1132	219	18	2017	2017	NUM
ajird-1132	219	19	)	)	PUNCT
ajird-1132	219	20	.	.	PUNCT
ajird-1132	220	1	effect	effect	NOUN
ajird-1132	220	2	of	of	ADP
ajird-1132	220	3	corporate	corporate	ADJ
ajird-1132	220	4	reputation	reputation	NOUN
ajird-1132	220	5	on	on	ADP
ajird-1132	220	6	the	the	DET
ajird-1132	220	7	performance	performance	NOUN
ajird-1132	220	8	of	of	ADP
ajird-1132	220	9	the	the	DET
ajird-1132	220	10	selected	select	VERB
ajird-1132	220	11	commercial	commercial	ADJ
ajird-1132	220	12	bank	bank	NOUN
ajird-1132	220	13	in	in	ADP
ajird-1132	220	14	enugu	enugu	PROPN
ajird-1132	220	15	state	state	PROPN
ajird-1132	220	16	,	,	PUNCT
ajird-1132	220	17	nigeria	nigeria	PROPN
ajird-1132	220	18	.	.	PUNCT
ajird-1132	221	1	international	international	ADJ
ajird-1132	221	2	journal	journal	PROPN
ajird-1132	221	3	of	of	ADP
ajird-1132	221	4	management	management	NOUN
ajird-1132	221	5	excellence	excellence	NOUN
ajird-1132	221	6	,	,	PUNCT
ajird-1132	221	7	10(1	10(1	NUM
ajird-1132	221	8	)	)	PUNCT
ajird-1132	221	9	,	,	PUNCT
ajird-1132	221	10	54	54	NUM
ajird-1132	221	11	-	-	SYM
ajird-1132	221	12	65	65	NUM
ajird-1132	221	13	.	.	NOUN
ajird-1132	221	14	8	8	NUM
ajird-1132	221	15	.	.	PUNCT
ajird-1132	222	1	ananaba	ananaba	PROPN
ajird-1132	222	2	,	,	PUNCT
ajird-1132	222	3	u.	u.	PROPN
ajird-1132	222	4	,	,	PUNCT
ajird-1132	222	5	nwosu	nwosu	VERB
ajird-1132	222	6	,	,	PUNCT
ajird-1132	222	7	s.	s.	PROPN
ajird-1132	222	8	u.	u.	PROPN
ajird-1132	222	9	,	,	PUNCT
ajird-1132	222	10	otika	otika	PROPN
ajird-1132	222	11	,	,	PUNCT
ajird-1132	222	12	u.	u.	PROPN
ajird-1132	222	13	,	,	PUNCT
ajird-1132	222	14	&	&	CCONJ
ajird-1132	222	15	osuagwu	osuagwu	ADV
ajird-1132	222	16	,	,	PUNCT
ajird-1132	222	17	o.	o.	PROPN
ajird-1132	222	18	b.	b.	PROPN
ajird-1132	222	19	(	(	PUNCT
ajird-1132	222	20	2021	2021	NUM
ajird-1132	222	21	)	)	PUNCT
ajird-1132	222	22	.	.	PUNCT
ajird-1132	223	1	corporate	corporate	ADJ
ajird-1132	223	2	reputation	reputation	NOUN
ajird-1132	223	3	and	and	CCONJ
ajird-1132	223	4	customer	customer	NOUN
ajird-1132	223	5	satisfaction	satisfaction	NOUN
ajird-1132	223	6	in	in	ADP
ajird-1132	223	7	the	the	DET
ajird-1132	223	8	telecommunication	telecommunication	NOUN
ajird-1132	223	9	industry	industry	NOUN
ajird-1132	223	10	in	in	ADP
ajird-1132	223	11	nigeria	nigeria	PROPN
ajird-1132	223	12	.	.	PUNCT
ajird-1132	224	1	african	african	ADJ
ajird-1132	224	2	journal	journal	PROPN
ajird-1132	224	3	of	of	ADP
ajird-1132	224	4	social	social	ADJ
ajird-1132	224	5	sciences	sciences	PROPN
ajird-1132	224	6	and	and	CCONJ
ajird-1132	224	7	humanities	humanity	NOUN
ajird-1132	224	8	research	research	NOUN
ajird-1132	224	9	,	,	PUNCT
ajird-1132	224	10	4	4	NUM
ajird-1132	224	11	,	,	PUNCT
ajird-1132	224	12	107	107	NUM
ajird-1132	224	13	-	-	SYM
ajird-1132	224	14	125	125	NUM
ajird-1132	224	15	.	.	PUNCT
ajird-1132	225	1	american	american	PROPN
ajird-1132	225	2	journal	journal	PROPN
ajird-1132	225	3	of	of	ADP
ajird-1132	225	4	interdisciplinary	interdisciplinary	ADJ
ajird-1132	225	5	research	research	NOUN
ajird-1132	225	6	and	and	CCONJ
ajird-1132	225	7	development	development	NOUN
ajird-1132	225	8	issn	issn	PROPN
ajird-1132	225	9	online	online	NOUN
ajird-1132	225	10	:	:	PUNCT
ajird-1132	225	11	2771	2771	NUM
ajird-1132	225	12	-	-	SYM
ajird-1132	225	13	8948	8948	NUM
ajird-1132	225	14	website	website	NOUN
ajird-1132	225	15	:	:	PUNCT
ajird-1132	225	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1132	225	17	volume	volume	NOUN
ajird-1132	225	18	19	19	NUM
ajird-1132	225	19	,	,	PUNCT
ajird-1132	225	20	aug	aug	PROPN
ajird-1132	225	21	.	.	PROPN
ajird-1132	225	22	,	,	PUNCT
ajird-1132	225	23	2023	2023	NUM
ajird-1132	225	24	115	115	NUM
ajird-1132	226	1	|	|	ADV
ajird-1132	226	2	p	p	NOUN
ajird-1132	226	3	a	a	DET
ajird-1132	226	4	g	g	NOUN
ajird-1132	226	5	e	e	NOUN
ajird-1132	226	6	9	9	NUM
ajird-1132	226	7	.	.	PUNCT
ajird-1132	227	1	bahtiar	bahtiar	NOUN
ajird-1132	227	2	,	,	PUNCT
ajird-1132	227	3	m.	m.	NOUN
ajird-1132	227	4	,	,	PUNCT
ajird-1132	227	5	hassan	hassan	PROPN
ajird-1132	227	6	,	,	PUNCT
ajird-1132	227	7	a.	a.	PROPN
ajird-1132	227	8	b.	b.	PROPN
ajird-1132	227	9	,	,	PUNCT
ajird-1132	227	10	&	&	CCONJ
ajird-1132	227	11	nik	nik	PROPN
ajird-1132	227	12	adzrieman	adzrieman	PROPN
ajird-1132	227	13	,	,	PUNCT
ajird-1132	227	14	a.	a.	PROPN
ajird-1132	227	15	r.	r.	PROPN
ajird-1132	227	16	(	(	PUNCT
ajird-1132	227	17	2007	2007	NUM
ajird-1132	227	18	)	)	PUNCT
ajird-1132	227	19	.	.	PUNCT
ajird-1132	228	1	relationship	relationship	NOUN
ajird-1132	228	2	between	between	ADP
ajird-1132	228	3	corporate	corporate	ADJ
ajird-1132	228	4	identity	identity	NOUN
ajird-1132	228	5	and	and	CCONJ
ajird-1132	228	6	corporate	corporate	ADJ
ajird-1132	228	7	reputation	reputation	NOUN
ajird-1132	228	8	:	:	PUNCT
ajird-1132	228	9	a	a	DET
ajird-1132	228	10	case	case	NOUN
ajird-1132	228	11	of	of	ADP
ajird-1132	228	12	a	a	DET
ajird-1132	228	13	malaysian	malaysian	ADJ
ajird-1132	228	14	higher	high	ADJ
ajird-1132	228	15	education	education	NOUN
ajird-1132	228	16	sector	sector	NOUN
ajird-1132	228	17	.	.	PUNCT
ajird-1132	229	1	jurnal	jurnal	ADJ
ajird-1132	229	2	manajemen	manajeman	NOUN
ajird-1132	229	3	pemasaran	pemasaran	NOUN
ajird-1132	229	4	,	,	PUNCT
ajird-1132	229	5	2(2	2(2	NUM
ajird-1132	229	6	)	)	PUNCT
ajird-1132	229	7	,	,	PUNCT
ajird-1132	229	8	81	81	NUM
ajird-1132	229	9	-	-	SYM
ajird-1132	229	10	89	89	NUM
ajird-1132	229	11	.	.	PUNCT
ajird-1132	230	1	10	10	NUM
ajird-1132	230	2	.	.	PUNCT
ajird-1132	230	3	balmer	balmer	PROPN
ajird-1132	230	4	,	,	PUNCT
ajird-1132	230	5	j.	j.	PROPN
ajird-1132	230	6	m.	m.	PROPN
ajird-1132	230	7	t.	t.	PROPN
ajird-1132	230	8	(	(	PUNCT
ajird-1132	230	9	2001	2001	NUM
ajird-1132	230	10	)	)	PUNCT
ajird-1132	230	11	.	.	PUNCT
ajird-1132	231	1	corporate	corporate	ADJ
ajird-1132	231	2	identity	identity	NOUN
ajird-1132	231	3	,	,	PUNCT
ajird-1132	231	4	corporate	corporate	ADJ
ajird-1132	231	5	branding	branding	NOUN
ajird-1132	231	6	and	and	CCONJ
ajird-1132	231	7	corporate	corporate	ADJ
ajird-1132	231	8	marketing	marketing	NOUN
ajird-1132	231	9	—	—	PUNCT
ajird-1132	231	10	seeing	see	VERB
ajird-1132	231	11	through	through	ADP
ajird-1132	231	12	the	the	DET
ajird-1132	231	13	fog	fog	PROPN
ajird-1132	231	14	.	.	PUNCT
ajird-1132	232	1	european	european	PROPN
ajird-1132	232	2	journal	journal	PROPN
ajird-1132	232	3	of	of	ADP
ajird-1132	232	4	marketing	marketing	NOUN
ajird-1132	232	5	,	,	PUNCT
ajird-1132	232	6	35(3/4	35(3/4	NUM
ajird-1132	232	7	)	)	PUNCT
ajird-1132	232	8	,	,	PUNCT
ajird-1132	232	9	248	248	NUM
ajird-1132	232	10	-	-	SYM
ajird-1132	232	11	291	291	NUM
ajird-1132	232	12	.	.	PUNCT
ajird-1132	233	1	11	11	NUM
ajird-1132	233	2	.	.	PUNCT
ajird-1132	234	1	balmer	balmer	PROPN
ajird-1132	234	2	,	,	PUNCT
ajird-1132	234	3	j.	j.	PROPN
ajird-1132	234	4	m.	m.	PROPN
ajird-1132	234	5	t.	t.	PROPN
ajird-1132	234	6	,	,	PUNCT
ajird-1132	234	7	&	&	CCONJ
ajird-1132	234	8	gray	gray	PROPN
ajird-1132	234	9	,	,	PUNCT
ajird-1132	234	10	e.	e.	PROPN
ajird-1132	234	11	r.	r.	PROPN
ajird-1132	234	12	(	(	PUNCT
ajird-1132	234	13	2003	2003	NUM
ajird-1132	234	14	)	)	PUNCT
ajird-1132	234	15	.	.	PUNCT
ajird-1132	235	1	corporate	corporate	ADJ
ajird-1132	235	2	brands	brand	NOUN
ajird-1132	235	3	:	:	PUNCT
ajird-1132	235	4	what	what	PRON
ajird-1132	235	5	are	be	AUX
ajird-1132	235	6	they	they	PRON
ajird-1132	235	7	?	?	PUNCT
ajird-1132	236	1	what	what	PRON
ajird-1132	236	2	of	of	ADP
ajird-1132	236	3	them	they	PRON
ajird-1132	236	4	?	?	PUNCT
ajird-1132	237	1	european	european	ADJ
ajird-1132	237	2	journal	journal	PROPN
ajird-1132	237	3	of	of	ADP
ajird-1132	237	4	marketing	marketing	NOUN
ajird-1132	237	5	,	,	PUNCT
ajird-1132	237	6	37(7/8	37(7/8	NUM
ajird-1132	237	7	)	)	PUNCT
ajird-1132	237	8	,	,	PUNCT
ajird-1132	237	9	972	972	NUM
ajird-1132	237	10	-	-	SYM
ajird-1132	237	11	997	997	NUM
ajird-1132	237	12	.	.	PUNCT
ajird-1132	238	1	12	12	NUM
ajird-1132	238	2	.	.	PUNCT
ajird-1132	239	1	barney	barney	PROPN
ajird-1132	239	2	,	,	PUNCT
ajird-1132	239	3	j.	j.	PROPN
ajird-1132	239	4	(	(	PUNCT
ajird-1132	239	5	1991	1991	NUM
ajird-1132	239	6	)	)	PUNCT
ajird-1132	239	7	.	.	PUNCT
ajird-1132	240	1	firm	firm	ADJ
ajird-1132	240	2	resources	resource	NOUN
ajird-1132	240	3	and	and	CCONJ
ajird-1132	240	4	sustained	sustain	VERB
ajird-1132	240	5	competitive	competitive	ADJ
ajird-1132	240	6	advantage	advantage	NOUN
ajird-1132	240	7	.	.	PUNCT
ajird-1132	241	1	journal	journal	NOUN
ajird-1132	241	2	of	of	ADP
ajird-1132	241	3	management	management	NOUN
ajird-1132	241	4	,	,	PUNCT
ajird-1132	241	5	17(1	17(1	NUM
ajird-1132	241	6	)	)	PUNCT
ajird-1132	241	7	,	,	PUNCT
ajird-1132	241	8	99	99	NUM
ajird-1132	241	9	-	-	SYM
ajird-1132	241	10	120	120	NUM
ajird-1132	241	11	.	.	X
ajird-1132	241	12	13	13	NUM
ajird-1132	241	13	.	.	PUNCT
ajird-1132	242	1	barney	barney	PROPN
ajird-1132	242	2	,	,	PUNCT
ajird-1132	242	3	j.	j.	PROPN
ajird-1132	242	4	b.	b.	PROPN
ajird-1132	242	5	(	(	PUNCT
ajird-1132	242	6	1991	1991	NUM
ajird-1132	242	7	)	)	PUNCT
ajird-1132	242	8	.	.	PUNCT
ajird-1132	243	1	firm	firm	ADJ
ajird-1132	243	2	resources	resource	NOUN
ajird-1132	243	3	and	and	CCONJ
ajird-1132	243	4	sustained	sustain	VERB
ajird-1132	243	5	competitive	competitive	ADJ
ajird-1132	243	6	advantage	advantage	NOUN
ajird-1132	243	7	.	.	PUNCT
ajird-1132	244	1	journal	journal	NOUN
ajird-1132	244	2	of	of	ADP
ajird-1132	244	3	management	management	NOUN
ajird-1132	244	4	,	,	PUNCT
ajird-1132	244	5	17(1	17(1	NUM
ajird-1132	244	6	)	)	PUNCT
ajird-1132	244	7	,	,	PUNCT
ajird-1132	244	8	99	99	NUM
ajird-1132	244	9	-	-	SYM
ajird-1132	244	10	120	120	NUM
ajird-1132	244	11	.	.	PUNCT
ajird-1132	244	12	14	14	NUM
ajird-1132	244	13	.	.	PUNCT
ajird-1132	245	1	becker	becker	NOUN
ajird-1132	245	2	-	-	PUNCT
ajird-1132	245	3	olsen	olsen	PROPN
ajird-1132	245	4	,	,	PUNCT
ajird-1132	245	5	j.	j.	PROPN
ajird-1132	245	6	(	(	PUNCT
ajird-1132	245	7	2020	2020	NUM
ajird-1132	245	8	)	)	PUNCT
ajird-1132	245	9	.	.	PUNCT
ajird-1132	246	1	corporate	corporate	ADJ
ajird-1132	246	2	social	social	ADJ
ajird-1132	246	3	responsibility	responsibility	NOUN
ajird-1132	246	4	and	and	CCONJ
ajird-1132	246	5	firm	firm	ADJ
ajird-1132	246	6	reputation	reputation	NOUN
ajird-1132	246	7	:	:	PUNCT
ajird-1132	246	8	a	a	DET
ajird-1132	246	9	framework	framework	NOUN
ajird-1132	246	10	for	for	ADP
ajird-1132	246	11	building	building	NOUN
ajird-1132	246	12	theory	theory	NOUN
ajird-1132	246	13	.	.	PUNCT
ajird-1132	247	1	business	business	NOUN
ajird-1132	247	2	&	&	CCONJ
ajird-1132	247	3	society	society	PROPN
ajird-1132	247	4	,	,	PUNCT
ajird-1132	247	5	59(1	59(1	NUM
ajird-1132	247	6	)	)	PUNCT
ajird-1132	247	7	,	,	PUNCT
ajird-1132	247	8	1	1	NUM
ajird-1132	247	9	-	-	SYM
ajird-1132	247	10	34	34	NUM
ajird-1132	247	11	.	.	NOUN
ajird-1132	247	12	15	15	NUM
ajird-1132	247	13	.	.	PUNCT
ajird-1132	247	14	cameron	cameron	PROPN
ajird-1132	247	15	,	,	PUNCT
ajird-1132	247	16	e.	e.	PROPN
ajird-1132	247	17	,	,	PUNCT
ajird-1132	247	18	&	&	CCONJ
ajird-1132	247	19	green	green	NOUN
ajird-1132	247	20	,	,	PUNCT
ajird-1132	247	21	m.	m.	NOUN
ajird-1132	247	22	(	(	PUNCT
ajird-1132	247	23	2015	2015	NUM
ajird-1132	247	24	)	)	PUNCT
ajird-1132	247	25	.	.	PUNCT
ajird-1132	248	1	making	make	VERB
ajird-1132	248	2	sense	sense	NOUN
ajird-1132	248	3	of	of	ADP
ajird-1132	248	4	change	change	NOUN
ajird-1132	248	5	management	management	NOUN
ajird-1132	248	6	:	:	PUNCT
ajird-1132	248	7	a	a	DET
ajird-1132	248	8	complete	complete	ADJ
ajird-1132	248	9	guide	guide	NOUN
ajird-1132	248	10	to	to	ADP
ajird-1132	248	11	the	the	DET
ajird-1132	248	12	models	model	NOUN
ajird-1132	248	13	,	,	PUNCT
ajird-1132	248	14	tools	tool	NOUN
ajird-1132	248	15	,	,	PUNCT
ajird-1132	248	16	and	and	CCONJ
ajird-1132	248	17	techniques	technique	NOUN
ajird-1132	248	18	of	of	ADP
ajird-1132	248	19	organizational	organizational	ADJ
ajird-1132	248	20	change	change	NOUN
ajird-1132	248	21	(	(	PUNCT
ajird-1132	248	22	4th	4th	ADJ
ajird-1132	248	23	ed	ed	NOUN
ajird-1132	248	24	.	.	PUNCT
ajird-1132	248	25	)	)	PUNCT
ajird-1132	248	26	.	.	PUNCT
ajird-1132	249	1	kogan	kogan	PROPN
ajird-1132	249	2	page	page	PROPN
ajird-1132	249	3	.	.	PUNCT
ajird-1132	250	1	16	16	NUM
ajird-1132	250	2	.	.	PUNCT
ajird-1132	251	1	cameron	cameron	PROPN
ajird-1132	251	2	,	,	PUNCT
ajird-1132	251	3	k.	k.	PROPN
ajird-1132	251	4	s.	s.	PROPN
ajird-1132	251	5	,	,	PUNCT
ajird-1132	251	6	&	&	CCONJ
ajird-1132	251	7	whetten	whetten	VERB
ajird-1132	251	8	,	,	PUNCT
ajird-1132	251	9	d.	d.	PROPN
ajird-1132	251	10	a.	a.	PROPN
ajird-1132	251	11	(	(	PUNCT
ajird-1132	251	12	1983	1983	NUM
ajird-1132	251	13	)	)	PUNCT
ajird-1132	251	14	.	.	PUNCT
ajird-1132	252	1	organizational	organizational	ADJ
ajird-1132	252	2	effectiveness	effectiveness	NOUN
ajird-1132	252	3	:	:	PUNCT
ajird-1132	252	4	a	a	DET
ajird-1132	252	5	comparison	comparison	NOUN
ajird-1132	252	6	of	of	ADP
ajird-1132	252	7	multiple	multiple	ADJ
ajird-1132	252	8	models	model	NOUN
ajird-1132	252	9	.	.	PUNCT
ajird-1132	253	1	academy	academy	PROPN
ajird-1132	253	2	of	of	ADP
ajird-1132	253	3	management	management	PROPN
ajird-1132	253	4	journal	journal	PROPN
ajird-1132	253	5	,	,	PUNCT
ajird-1132	253	6	26(3	26(3	NUM
ajird-1132	253	7	)	)	PUNCT
ajird-1132	253	8	,	,	PUNCT
ajird-1132	253	9	502	502	NUM
ajird-1132	253	10	-	-	SYM
ajird-1132	253	11	531	531	NUM
ajird-1132	253	12	.	.	PUNCT
ajird-1132	254	1	17	17	NUM
ajird-1132	254	2	.	.	PUNCT
ajird-1132	254	3	chaston	chaston	PROPN
ajird-1132	254	4	,	,	PUNCT
ajird-1132	254	5	i.	i.	PROPN
ajird-1132	254	6	(	(	PUNCT
ajird-1132	254	7	2019	2019	NUM
ajird-1132	254	8	)	)	PUNCT
ajird-1132	254	9	.	.	PUNCT
ajird-1132	255	1	how	how	SCONJ
ajird-1132	255	2	corporate	corporate	ADJ
ajird-1132	255	3	branding	branding	NOUN
ajird-1132	255	4	can	can	AUX
ajird-1132	255	5	impact	impact	VERB
ajird-1132	255	6	customer	customer	NOUN
ajird-1132	255	7	loyalty	loyalty	NOUN
ajird-1132	255	8	.	.	PUNCT
ajird-1132	256	1	journal	journal	NOUN
ajird-1132	256	2	of	of	ADP
ajird-1132	256	3	brand	brand	NOUN
ajird-1132	256	4	strategy	strategy	NOUN
ajird-1132	256	5	,	,	PUNCT
ajird-1132	256	6	8(2	8(2	NUM
ajird-1132	256	7	)	)	PUNCT
ajird-1132	256	8	,	,	PUNCT
ajird-1132	256	9	142	142	NUM
ajird-1132	256	10	-	-	SYM
ajird-1132	256	11	152	152	NUM
ajird-1132	256	12	.	.	PUNCT
ajird-1132	256	13	18	18	NUM
ajird-1132	256	14	.	.	X
ajird-1132	257	1	deephouse	deephouse	PROPN
ajird-1132	257	2	,	,	PUNCT
ajird-1132	257	3	d.	d.	PROPN
ajird-1132	257	4	l.	l.	PROPN
ajird-1132	257	5	(	(	PUNCT
ajird-1132	257	6	2000	2000	NUM
ajird-1132	257	7	)	)	PUNCT
ajird-1132	257	8	.	.	PUNCT
ajird-1132	258	1	media	medium	NOUN
ajird-1132	258	2	reputation	reputation	NOUN
ajird-1132	258	3	as	as	ADP
ajird-1132	258	4	a	a	DET
ajird-1132	258	5	strategic	strategic	ADJ
ajird-1132	258	6	resource	resource	NOUN
ajird-1132	258	7	:	:	PUNCT
ajird-1132	258	8	an	an	DET
ajird-1132	258	9	integration	integration	NOUN
ajird-1132	258	10	of	of	ADP
ajird-1132	258	11	mass	mass	ADJ
ajird-1132	258	12	communication	communication	NOUN
ajird-1132	258	13	and	and	CCONJ
ajird-1132	258	14	resource	resource	NOUN
ajird-1132	258	15	-	-	PUNCT
ajird-1132	258	16	based	base	VERB
ajird-1132	258	17	theories	theory	NOUN
ajird-1132	258	18	.	.	PUNCT
ajird-1132	259	1	journal	journal	NOUN
ajird-1132	259	2	of	of	ADP
ajird-1132	259	3	management	management	NOUN
ajird-1132	259	4	,	,	PUNCT
ajird-1132	259	5	26(6	26(6	NUM
ajird-1132	259	6	)	)	PUNCT
ajird-1132	259	7	,	,	PUNCT
ajird-1132	259	8	1091	1091	NUM
ajird-1132	259	9	-	-	SYM
ajird-1132	259	10	1112	1112	NUM
ajird-1132	259	11	.	.	PUNCT
ajird-1132	260	1	19	19	NUM
ajird-1132	260	2	.	.	NUM
ajird-1132	260	3	d'angelo	d'angelo	PROPN
ajird-1132	260	4	,	,	PUNCT
ajird-1132	260	5	b.	b.	PROPN
ajird-1132	260	6	,	,	PUNCT
ajird-1132	260	7	&	&	CCONJ
ajird-1132	260	8	nadia	nadia	PROPN
ajird-1132	260	9	,	,	PUNCT
ajird-1132	260	10	m.	m.	NOUN
ajird-1132	260	11	(	(	PUNCT
ajird-1132	260	12	2004	2004	NUM
ajird-1132	260	13	)	)	PUNCT
ajird-1132	260	14	.	.	PUNCT
ajird-1132	261	1	the	the	DET
ajird-1132	261	2	importance	importance	NOUN
ajird-1132	261	3	of	of	ADP
ajird-1132	261	4	managing	manage	VERB
ajird-1132	261	5	the	the	DET
ajird-1132	261	6	corporate	corporate	ADJ
ajird-1132	261	7	identity	identity	NOUN
ajird-1132	261	8	.	.	PUNCT
ajird-1132	262	1	master	master	NOUN
ajird-1132	262	2	's	's	PART
ajird-1132	262	3	thesis	thesis	NOUN
ajird-1132	262	4	,	,	PUNCT
ajird-1132	262	5	marketing	marketing	NOUN
ajird-1132	262	6	department	department	NOUN
ajird-1132	262	7	of	of	ADP
ajird-1132	262	8	business	business	PROPN
ajird-1132	262	9	administration	administration	PROPN
ajird-1132	262	10	and	and	CCONJ
ajird-1132	262	11	social	social	ADJ
ajird-1132	262	12	sciences	science	NOUN
ajird-1132	262	13	division	division	NOUN
ajird-1132	262	14	of	of	ADP
ajird-1132	262	15	industrial	industrial	ADJ
ajird-1132	262	16	marketing	marketing	NOUN
ajird-1132	262	17	and	and	CCONJ
ajird-1132	262	18	e	e	NOUN
ajird-1132	262	19	-	-	NOUN
ajird-1132	262	20	commerce	commerce	NOUN
ajird-1132	262	21	.	.	PUNCT
ajird-1132	263	1	20	20	NUM
ajird-1132	263	2	.	.	X
ajird-1132	264	1	dowling	dowling	NOUN
ajird-1132	264	2	,	,	PUNCT
ajird-1132	264	3	g.	g.	PROPN
ajird-1132	264	4	r.	r.	PROPN
ajird-1132	264	5	(	(	PUNCT
ajird-1132	264	6	2001	2001	NUM
ajird-1132	264	7	)	)	PUNCT
ajird-1132	264	8	.	.	PUNCT
ajird-1132	265	1	creating	create	VERB
ajird-1132	265	2	corporate	corporate	ADJ
ajird-1132	265	3	reputations	reputation	NOUN
ajird-1132	265	4	:	:	PUNCT
ajird-1132	265	5	identity	identity	NOUN
ajird-1132	265	6	,	,	PUNCT
ajird-1132	265	7	image	image	NOUN
ajird-1132	265	8	,	,	PUNCT
ajird-1132	265	9	and	and	CCONJ
ajird-1132	265	10	performance	performance	NOUN
ajird-1132	265	11	.	.	PUNCT
ajird-1132	266	1	oxford	oxford	PROPN
ajird-1132	266	2	university	university	PROPN
ajird-1132	266	3	press	press	NOUN
ajird-1132	266	4	.	.	PUNCT
ajird-1132	267	1	21	21	NUM
ajird-1132	267	2	.	.	X
ajird-1132	267	3	eze	eze	PROPN
ajird-1132	267	4	,	,	PUNCT
ajird-1132	267	5	p.	p.	PROPN
ajird-1132	267	6	,	,	PUNCT
ajird-1132	267	7	orga	orga	PROPN
ajird-1132	267	8	,	,	PUNCT
ajird-1132	267	9	c.	c.	PROPN
ajird-1132	267	10	,	,	PUNCT
ajird-1132	267	11	joy	joy	NOUN
ajird-1132	267	12	,	,	PUNCT
ajird-1132	267	13	n.	n.	NOUN
ajird-1132	267	14	,	,	PUNCT
ajird-1132	267	15	&	&	CCONJ
ajird-1132	267	16	hubs	hubs	PROPN
ajird-1132	267	17	,	,	PUNCT
ajird-1132	267	18	h.	h.	PROPN
ajird-1132	267	19	(	(	PUNCT
ajird-1132	267	20	2023	2023	NUM
ajird-1132	267	21	)	)	PUNCT
ajird-1132	267	22	.	.	PUNCT
ajird-1132	268	1	corporate	corporate	ADJ
ajird-1132	268	2	image	image	NOUN
ajird-1132	268	3	management	management	NOUN
ajird-1132	268	4	strategy	strategy	NOUN
ajird-1132	268	5	and	and	CCONJ
ajird-1132	268	6	performance	performance	NOUN
ajird-1132	268	7	of	of	ADP
ajird-1132	268	8	first	first	ADJ
ajird-1132	268	9	bank	bank	PROPN
ajird-1132	268	10	nigeria	nigeria	PROPN
ajird-1132	268	11	limited	limit	VERB
ajird-1132	268	12	.	.	PUNCT
ajird-1132	269	1	british	british	ADJ
ajird-1132	269	2	international	international	PROPN
ajird-1132	269	3	journal	journal	PROPN
ajird-1132	269	4	of	of	ADP
ajird-1132	269	5	business	business	NOUN
ajird-1132	269	6	,	,	PUNCT
ajird-1132	269	7	marketing	marketing	NOUN
ajird-1132	269	8	&	&	CCONJ
ajird-1132	269	9	research	research	NOUN
ajird-1132	269	10	,	,	PUNCT
ajird-1132	269	11	5(6	5(6	NUM
ajird-1132	269	12	)	)	PUNCT
ajird-1132	269	13	,	,	PUNCT
ajird-1132	269	14	37	37	NUM
ajird-1132	269	15	-	-	SYM
ajird-1132	269	16	51	51	NUM
ajird-1132	269	17	.	.	PUNCT
ajird-1132	269	18	22	22	NUM
ajird-1132	269	19	.	.	PUNCT
ajird-1132	270	1	ferry	ferry	NOUN
ajird-1132	270	2	,	,	PUNCT
ajird-1132	270	3	b.	b.	PROPN
ajird-1132	270	4	g.	g.	PROPN
ajird-1132	270	5	,	,	PUNCT
ajird-1132	270	6	adebimpe	adebimpe	NOUN
ajird-1132	270	7	,	,	PUNCT
ajird-1132	270	8	o.	o.	PROPN
ajird-1132	270	9	u.	u.	PROPN
ajird-1132	270	10	,	,	PUNCT
ajird-1132	270	11	george	george	PROPN
ajird-1132	270	12	,	,	PUNCT
ajird-1132	270	13	t.	t.	PROPN
ajird-1132	270	14	p.	p.	PROPN
ajird-1132	270	15	,	,	PUNCT
ajird-1132	270	16	&	&	CCONJ
ajird-1132	270	17	lenu	lenu	PROPN
ajird-1132	270	18	,	,	PUNCT
ajird-1132	270	19	g.	g.	PROPN
ajird-1132	270	20	w.	w.	PROPN
ajird-1132	270	21	(	(	PUNCT
ajird-1132	270	22	2017	2017	NUM
ajird-1132	270	23	)	)	PUNCT
ajird-1132	270	24	.	.	PUNCT
ajird-1132	271	1	corporate	corporate	ADJ
ajird-1132	271	2	reputation	reputation	NOUN
ajird-1132	271	3	and	and	CCONJ
ajird-1132	271	4	earnings	earning	NOUN
ajird-1132	271	5	quality	quality	NOUN
ajird-1132	271	6	of	of	ADP
ajird-1132	271	7	listed	list	VERB
ajird-1132	271	8	firms	firm	NOUN
ajird-1132	271	9	in	in	ADP
ajird-1132	271	10	nigeria	nigeria	PROPN
ajird-1132	271	11	.	.	PUNCT
ajird-1132	272	1	journal	journal	PROPN
ajird-1132	272	2	of	of	ADP
ajird-1132	272	3	research	research	NOUN
ajird-1132	272	4	in	in	ADP
ajird-1132	272	5	business	business	NOUN
ajird-1132	272	6	and	and	CCONJ
ajird-1132	272	7	management	management	NOUN
ajird-1132	272	8	,	,	PUNCT
ajird-1132	272	9	5(4	5(4	NUM
ajird-1132	272	10	)	)	PUNCT
ajird-1132	272	11	,	,	PUNCT
ajird-1132	272	12	14	14	NUM
ajird-1132	272	13	-	-	SYM
ajird-1132	272	14	22	22	NUM
ajird-1132	272	15	.	.	PUNCT
ajird-1132	272	16	23	23	NUM
ajird-1132	272	17	.	.	PUNCT
ajird-1132	273	1	fombrun	fombrun	PROPN
ajird-1132	273	2	,	,	PUNCT
ajird-1132	273	3	c.	c.	PROPN
ajird-1132	273	4	j.	j.	PROPN
ajird-1132	273	5	,	,	PUNCT
ajird-1132	273	6	&	&	CCONJ
ajird-1132	273	7	shanley	shanley	PROPN
ajird-1132	273	8	,	,	PUNCT
ajird-1132	273	9	m.	m.	NOUN
ajird-1132	273	10	(	(	PUNCT
ajird-1132	273	11	1990	1990	NUM
ajird-1132	273	12	)	)	PUNCT
ajird-1132	273	13	.	.	PUNCT
ajird-1132	274	1	what	what	PRON
ajird-1132	274	2	's	be	AUX
ajird-1132	274	3	in	in	ADP
ajird-1132	274	4	a	a	DET
ajird-1132	274	5	name	name	NOUN
ajird-1132	274	6	?	?	PUNCT
ajird-1132	275	1	reputation	reputation	NOUN
ajird-1132	275	2	building	building	NOUN
ajird-1132	275	3	and	and	CCONJ
ajird-1132	275	4	corporate	corporate	ADJ
ajird-1132	275	5	strategy	strategy	NOUN
ajird-1132	275	6	.	.	PUNCT
ajird-1132	276	1	academy	academy	PROPN
ajird-1132	276	2	of	of	ADP
ajird-1132	276	3	management	management	PROPN
ajird-1132	276	4	journal	journal	NOUN
ajird-1132	276	5	,	,	PUNCT
ajird-1132	276	6	33(2	33(2	NUM
ajird-1132	276	7	)	)	PUNCT
ajird-1132	276	8	,	,	PUNCT
ajird-1132	276	9	233	233	NUM
ajird-1132	276	10	-	-	SYM
ajird-1132	276	11	258	258	NUM
ajird-1132	276	12	.	.	PUNCT
ajird-1132	277	1	24	24	NUM
ajird-1132	277	2	.	.	X
ajird-1132	277	3	hatch	hatch	PROPN
ajird-1132	277	4	,	,	PUNCT
ajird-1132	277	5	m.	m.	NOUN
ajird-1132	277	6	j.	j.	PROPN
ajird-1132	277	7	,	,	PUNCT
ajird-1132	277	8	&	&	CCONJ
ajird-1132	277	9	schultz	schultz	PROPN
ajird-1132	277	10	,	,	PUNCT
ajird-1132	277	11	m.	m.	NOUN
ajird-1132	277	12	(	(	PUNCT
ajird-1132	277	13	2003	2003	NUM
ajird-1132	277	14	)	)	PUNCT
ajird-1132	277	15	.	.	PUNCT
ajird-1132	278	1	bringing	bring	VERB
ajird-1132	278	2	the	the	DET
ajird-1132	278	3	corporation	corporation	NOUN
ajird-1132	278	4	into	into	ADP
ajird-1132	278	5	corporate	corporate	ADJ
ajird-1132	278	6	branding	branding	NOUN
ajird-1132	278	7	.	.	PUNCT
ajird-1132	279	1	european	european	ADJ
ajird-1132	279	2	journal	journal	PROPN
ajird-1132	279	3	of	of	ADP
ajird-1132	279	4	marketing	marketing	NOUN
ajird-1132	279	5	,	,	PUNCT
ajird-1132	279	6	37(7/8	37(7/8	NUM
ajird-1132	279	7	)	)	PUNCT
ajird-1132	279	8	,	,	PUNCT
ajird-1132	279	9	1041	1041	NUM
ajird-1132	279	10	-	-	SYM
ajird-1132	279	11	1064	1064	NUM
ajird-1132	279	12	.	.	PUNCT
ajird-1132	280	1	25	25	NUM
ajird-1132	280	2	.	.	PUNCT
ajird-1132	280	3	inglis	inglis	PROPN
ajird-1132	280	4	,	,	PUNCT
ajird-1132	280	5	r.	r.	PROPN
ajird-1132	280	6	,	,	PUNCT
ajird-1132	280	7	morley	morley	PROPN
ajird-1132	280	8	,	,	PUNCT
ajird-1132	280	9	c.	c.	PROPN
ajird-1132	280	10	,	,	PUNCT
ajird-1132	280	11	&	&	CCONJ
ajird-1132	280	12	sammut	sammut	NOUN
ajird-1132	280	13	,	,	PUNCT
ajird-1132	280	14	p.	p.	NOUN
ajird-1132	280	15	(	(	PUNCT
ajird-1132	280	16	2006	2006	NUM
ajird-1132	280	17	)	)	PUNCT
ajird-1132	280	18	.	.	PUNCT
ajird-1132	281	1	corporate	corporate	ADJ
ajird-1132	281	2	reputation	reputation	NOUN
ajird-1132	281	3	and	and	CCONJ
ajird-1132	281	4	organisational	organisational	ADJ
ajird-1132	281	5	performance	performance	NOUN
ajird-1132	281	6	:	:	PUNCT
ajird-1132	281	7	an	an	DET
ajird-1132	281	8	australian	australian	ADJ
ajird-1132	281	9	study	study	NOUN
ajird-1132	281	10	.	.	PUNCT
ajird-1132	282	1	managerial	managerial	ADJ
ajird-1132	282	2	auditing	auditing	NOUN
ajird-1132	282	3	journal	journal	NOUN
ajird-1132	282	4	,	,	PUNCT
ajird-1132	282	5	21	21	NUM
ajird-1132	282	6	,	,	PUNCT
ajird-1132	282	7	934	934	NUM
ajird-1132	282	8	-	-	SYM
ajird-1132	282	9	947	947	NUM
ajird-1132	282	10	.	.	PUNCT
ajird-1132	283	1	american	american	PROPN
ajird-1132	283	2	journal	journal	PROPN
ajird-1132	283	3	of	of	ADP
ajird-1132	283	4	interdisciplinary	interdisciplinary	ADJ
ajird-1132	283	5	research	research	NOUN
ajird-1132	283	6	and	and	CCONJ
ajird-1132	283	7	development	development	NOUN
ajird-1132	283	8	issn	issn	PROPN
ajird-1132	283	9	online	online	NOUN
ajird-1132	283	10	:	:	PUNCT
ajird-1132	283	11	2771	2771	NUM
ajird-1132	283	12	-	-	SYM
ajird-1132	283	13	8948	8948	NUM
ajird-1132	283	14	website	website	NOUN
ajird-1132	283	15	:	:	PUNCT
ajird-1132	283	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1132	283	17	volume	volume	NOUN
ajird-1132	283	18	19	19	NUM
ajird-1132	283	19	,	,	PUNCT
ajird-1132	283	20	aug	aug	PROPN
ajird-1132	283	21	.	.	PROPN
ajird-1132	283	22	,	,	PUNCT
ajird-1132	283	23	2023	2023	NUM
ajird-1132	283	24	116	116	NUM
ajird-1132	284	1	|	|	ADV
ajird-1132	284	2	p	p	NOUN
ajird-1132	284	3	a	a	DET
ajird-1132	284	4	g	g	NOUN
ajird-1132	284	5	e	e	PROPN
ajird-1132	284	6	26	26	NUM
ajird-1132	284	7	.	.	PUNCT
ajird-1132	284	8	kotler	kotler	NOUN
ajird-1132	284	9	,	,	PUNCT
ajird-1132	284	10	p.	p.	PROPN
ajird-1132	284	11	,	,	PUNCT
ajird-1132	284	12	&	&	CCONJ
ajird-1132	284	13	keller	keller	PROPN
ajird-1132	284	14	,	,	PUNCT
ajird-1132	284	15	k.	k.	PROPN
ajird-1132	284	16	l.	l.	PROPN
ajird-1132	284	17	(	(	PUNCT
ajird-1132	284	18	2015	2015	NUM
ajird-1132	284	19	)	)	PUNCT
ajird-1132	284	20	.	.	PUNCT
ajird-1132	285	1	marketing	marketing	NOUN
ajird-1132	285	2	management	management	NOUN
ajird-1132	285	3	.	.	PUNCT
ajird-1132	286	1	global	global	ADJ
ajird-1132	286	2	edition	edition	PROPN
ajird-1132	286	3	(	(	PUNCT
ajird-1132	286	4	15th	15th	ADJ
ajird-1132	286	5	ed	ed	NOUN
ajird-1132	286	6	.	.	PUNCT
ajird-1132	286	7	)	)	PUNCT
ajird-1132	286	8	.	.	PUNCT
ajird-1132	287	1	london	london	PROPN
ajird-1132	287	2	:	:	PUNCT
ajird-1132	287	3	pearson	pearson	PROPN
ajird-1132	287	4	.	.	PROPN
ajird-1132	288	1	27	27	NUM
ajird-1132	288	2	.	.	PUNCT
ajird-1132	289	1	kumar	kumar	PROPN
ajird-1132	289	2	,	,	PUNCT
ajird-1132	289	3	v.	v.	PROPN
ajird-1132	289	4	,	,	PUNCT
ajird-1132	289	5	aksoy	aksoy	PROPN
ajird-1132	289	6	,	,	PUNCT
ajird-1132	289	7	l.	l.	PROPN
ajird-1132	289	8	,	,	PUNCT
ajird-1132	289	9	donkers	donker	NOUN
ajird-1132	289	10	,	,	PUNCT
ajird-1132	289	11	b.	b.	PROPN
ajird-1132	289	12	,	,	PUNCT
ajird-1132	289	13	venkatesan	venkatesan	PROPN
ajird-1132	289	14	,	,	PUNCT
ajird-1132	289	15	r.	r.	PROPN
ajird-1132	289	16	,	,	PUNCT
ajird-1132	289	17	wiesel	wiesel	NOUN
ajird-1132	289	18	,	,	PUNCT
ajird-1132	289	19	t.	t.	PROPN
ajird-1132	289	20	,	,	PUNCT
ajird-1132	289	21	&	&	CCONJ
ajird-1132	289	22	tillmanns	tillmanns	PROPN
ajird-1132	289	23	,	,	PUNCT
ajird-1132	289	24	s.	s.	PROPN
ajird-1132	289	25	(	(	PUNCT
ajird-1132	289	26	2010	2010	NUM
ajird-1132	289	27	)	)	PUNCT
ajird-1132	289	28	.	.	PUNCT
ajird-1132	290	1	undervalued	undervalue	VERB
ajird-1132	290	2	or	or	CCONJ
ajird-1132	290	3	overvalued	overvalued	ADJ
ajird-1132	290	4	customers	customer	NOUN
ajird-1132	290	5	:	:	PUNCT
ajird-1132	290	6	capturing	capture	VERB
ajird-1132	290	7	total	total	ADJ
ajird-1132	290	8	customer	customer	NOUN
ajird-1132	290	9	engagement	engagement	NOUN
ajird-1132	290	10	value	value	NOUN
ajird-1132	290	11	.	.	PUNCT
ajird-1132	291	1	journal	journal	NOUN
ajird-1132	291	2	of	of	ADP
ajird-1132	291	3	service	service	NOUN
ajird-1132	291	4	research	research	NOUN
ajird-1132	291	5	,	,	PUNCT
ajird-1132	291	6	13(3	13(3	NUM
ajird-1132	291	7	)	)	PUNCT
ajird-1132	291	8	,	,	PUNCT
ajird-1132	291	9	297	297	NUM
ajird-1132	291	10	-	-	SYM
ajird-1132	291	11	310	310	NUM
ajird-1132	291	12	.	.	NOUN
ajird-1132	291	13	28	28	NUM
ajird-1132	291	14	.	.	PUNCT
ajird-1132	292	1	lee	lee	PROPN
ajird-1132	292	2	,	,	PUNCT
ajird-1132	292	3	c.	c.	PROPN
ajird-1132	292	4	y.	y.	PROPN
ajird-1132	292	5	,	,	PUNCT
ajird-1132	292	6	chang	chang	PROPN
ajird-1132	292	7	,	,	PUNCT
ajird-1132	292	8	w.	w.	PROPN
ajird-1132	292	9	c.	c.	PROPN
ajird-1132	292	10	,	,	PUNCT
ajird-1132	292	11	&	&	CCONJ
ajird-1132	292	12	lee	lee	PROPN
ajird-1132	292	13	,	,	PUNCT
ajird-1132	292	14	h.	h.	PROPN
ajird-1132	292	15	c.	c.	PROPN
ajird-1132	292	16	(	(	PUNCT
ajird-1132	292	17	2017	2017	NUM
ajird-1132	292	18	)	)	PUNCT
ajird-1132	292	19	.	.	PUNCT
ajird-1132	293	1	corporate	corporate	ADJ
ajird-1132	293	2	reputation	reputation	NOUN
ajird-1132	293	3	and	and	CCONJ
ajird-1132	293	4	customer	customer	NOUN
ajird-1132	293	5	loyalty	loyalty	NOUN
ajird-1132	293	6	-evidence	-evidence	NOUN
ajird-1132	293	7	from	from	ADP
ajird-1132	293	8	mandhachitara	mandhachitara	PROPN
ajird-1132	293	9	,	,	PUNCT
ajird-1132	293	10	r.	r.	PROPN
ajird-1132	293	11	&	&	CCONJ
ajird-1132	293	12	poolthong	poolthong	PROPN
ajird-1132	293	13	,	,	PUNCT
ajird-1132	293	14	.	.	PUNCT
ajird-1132	294	1	in	in	ADP
ajird-1132	294	2	r.	r.	PROPN
ajird-1132	294	3	mandhachitara	mandhachitara	PROPN
ajird-1132	294	4	,	,	PUNCT
ajird-1132	294	5	&	&	CCONJ
ajird-1132	294	6	y.	y.	PROPN
ajird-1132	294	7	poolthong	poolthong	PROPN
ajird-1132	294	8	,	,	PUNCT
ajird-1132	294	9	a	a	DET
ajird-1132	294	10	model	model	NOUN
ajird-1132	294	11	of	of	ADP
ajird-1132	294	12	customer	customer	NOUN
ajird-1132	294	13	loyalty	loyalty	NOUN
ajird-1132	294	14	and	and	CCONJ
ajird-1132	294	15	corporate	corporate	ADJ
ajird-1132	294	16	social	social	ADJ
ajird-1132	294	17	responsibility	responsibility	NOUN
ajird-1132	294	18	.	.	PUNCT
ajird-1132	295	1	journal	journal	PROPN
ajird-1132	295	2	of	of	ADP
ajird-1132	295	3	services	service	NOUN
ajird-1132	295	4	marketing	marketing	NOUN
ajird-1132	295	5	,	,	PUNCT
ajird-1132	295	6	25	25	NUM
ajird-1132	295	7	,	,	PUNCT
ajird-1132	295	8	122	122	NUM
ajird-1132	295	9	-	-	SYM
ajird-1132	295	10	133	133	NUM
ajird-1132	295	11	.	.	PUNCT
ajird-1132	295	12	29	29	NUM
ajird-1132	295	13	.	.	PUNCT
ajird-1132	296	1	lee	lee	PROPN
ajird-1132	296	2	,	,	PUNCT
ajird-1132	296	3	j.	j.	PROPN
ajird-1132	296	4	,	,	PUNCT
ajird-1132	296	5	&	&	CCONJ
ajird-1132	296	6	james	james	PROPN
ajird-1132	296	7	,	,	PUNCT
ajird-1132	296	8	j.	j.	PROPN
ajird-1132	296	9	r.	r.	PROPN
ajird-1132	296	10	(	(	PUNCT
ajird-1132	296	11	2012	2012	NUM
ajird-1132	296	12	)	)	PUNCT
ajird-1132	296	13	.	.	PUNCT
ajird-1132	297	1	revisiting	revisit	VERB
ajird-1132	297	2	corporate	corporate	ADJ
ajird-1132	297	3	reputation	reputation	NOUN
ajird-1132	297	4	and	and	CCONJ
ajird-1132	297	5	firm	firm	ADJ
ajird-1132	297	6	performance	performance	NOUN
ajird-1132	297	7	link	link	NOUN
ajird-1132	297	8	.	.	PUNCT
ajird-1132	298	1	benchmarking	benchmarke	VERB
ajird-1132	298	2	:	:	PUNCT
ajird-1132	298	3	an	an	DET
ajird-1132	298	4	international	international	ADJ
ajird-1132	298	5	journal	journal	NOUN
ajird-1132	298	6	,	,	PUNCT
ajird-1132	298	7	19(4/5	19(4/5	NOUN
ajird-1132	298	8	)	)	PUNCT
ajird-1132	298	9	,	,	PUNCT
ajird-1132	298	10	649	649	NUM
ajird-1132	298	11	-	-	SYM
ajird-1132	298	12	664	664	NUM
ajird-1132	298	13	.	.	PUNCT
ajird-1132	298	14	30	30	NUM
ajird-1132	298	15	.	.	PUNCT
ajird-1132	299	1	liu	liu	PROPN
ajird-1132	299	2	,	,	PUNCT
ajird-1132	299	3	w.	w.	PROPN
ajird-1132	299	4	,	,	PUNCT
ajird-1132	299	5	&	&	CCONJ
ajird-1132	299	6	guo	guo	PROPN
ajird-1132	299	7	,	,	PUNCT
ajird-1132	299	8	y.	y.	PROPN
ajird-1132	299	9	(	(	PUNCT
ajird-1132	299	10	2021	2021	NUM
ajird-1132	299	11	)	)	PUNCT
ajird-1132	299	12	.	.	PUNCT
ajird-1132	300	1	digital	digital	ADJ
ajird-1132	300	2	technology	technology	NOUN
ajird-1132	300	3	-	-	PUNCT
ajird-1132	300	4	driven	drive	VERB
ajird-1132	300	5	customer	customer	NOUN
ajird-1132	300	6	acquisition	acquisition	NOUN
ajird-1132	300	7	:	:	PUNCT
ajird-1132	300	8	conceptualization	conceptualization	NOUN
ajird-1132	300	9	,	,	PUNCT
ajird-1132	300	10	mechanisms	mechanism	NOUN
ajird-1132	300	11	,	,	PUNCT
ajird-1132	300	12	and	and	CCONJ
ajird-1132	300	13	implications	implication	NOUN
ajird-1132	300	14	.	.	PUNCT
ajird-1132	301	1	journal	journal	NOUN
ajird-1132	301	2	of	of	ADP
ajird-1132	301	3	business	business	NOUN
ajird-1132	301	4	research	research	NOUN
ajird-1132	301	5	,	,	PUNCT
ajird-1132	301	6	127	127	NUM
ajird-1132	301	7	,	,	PUNCT
ajird-1132	301	8	362	362	NUM
ajird-1132	301	9	-	-	SYM
ajird-1132	301	10	372	372	NUM
ajird-1132	301	11	.	.	NOUN
ajird-1132	301	12	31	31	NUM
ajird-1132	301	13	.	.	PUNCT
ajird-1132	302	1	management	management	NOUN
ajird-1132	302	2	(	(	PUNCT
ajird-1132	302	3	iosr	iosr	ADJ
ajird-1132	302	4	-	-	PUNCT
ajird-1132	302	5	jbm	jbm	NOUN
ajird-1132	302	6	)	)	PUNCT
ajird-1132	302	7	,	,	PUNCT
ajird-1132	302	8	22(4	22(4	NUM
ajird-1132	302	9	)	)	PUNCT
ajird-1132	302	10	,	,	PUNCT
ajird-1132	302	11	59	59	NUM
ajird-1132	302	12	-	-	SYM
ajird-1132	302	13	63	63	NUM
ajird-1132	302	14	.	.	PUNCT
ajird-1132	302	15	32	32	NUM
ajird-1132	302	16	.	.	PUNCT
ajird-1132	303	1	melewar	melewar	NOUN
ajird-1132	303	2	,	,	PUNCT
ajird-1132	303	3	t.	t.	PROPN
ajird-1132	303	4	c.	c.	PROPN
ajird-1132	303	5	,	,	PUNCT
ajird-1132	303	6	&	&	CCONJ
ajird-1132	303	7	karaosmanoglu	karaosmanoglu	PROPN
ajird-1132	303	8	,	,	PUNCT
ajird-1132	303	9	e.	e.	PROPN
ajird-1132	303	10	(	(	PUNCT
ajird-1132	303	11	2006	2006	NUM
ajird-1132	303	12	)	)	PUNCT
ajird-1132	303	13	.	.	PUNCT
ajird-1132	304	1	seven	seven	NUM
ajird-1132	304	2	dimensions	dimension	NOUN
ajird-1132	304	3	of	of	ADP
ajird-1132	304	4	corporate	corporate	ADJ
ajird-1132	304	5	identity	identity	NOUN
ajird-1132	304	6	:	:	PUNCT
ajird-1132	304	7	a	a	DET
ajird-1132	304	8	categorisation	categorisation	NOUN
ajird-1132	304	9	from	from	ADP
ajird-1132	304	10	the	the	DET
ajird-1132	304	11	practitioners	practitioner	NOUN
ajird-1132	304	12	’	’	PART
ajird-1132	304	13	perspectives	perspective	NOUN
ajird-1132	304	14	.	.	PUNCT
ajird-1132	305	1	european	european	ADJ
ajird-1132	305	2	journal	journal	PROPN
ajird-1132	305	3	of	of	ADP
ajird-1132	305	4	marketing	marketing	NOUN
ajird-1132	305	5	,	,	PUNCT
ajird-1132	305	6	40(7/8	40(7/8	NOUN
ajird-1132	305	7	)	)	PUNCT
ajird-1132	305	8	,	,	PUNCT
ajird-1132	305	9	846	846	NUM
ajird-1132	305	10	-	-	SYM
ajird-1132	305	11	869	869	NUM
ajird-1132	305	12	.	.	PUNCT
ajird-1132	305	13	33	33	NUM
ajird-1132	305	14	.	.	PUNCT
ajird-1132	306	1	obiora	obiora	PROPN
ajird-1132	306	2	,	,	PUNCT
ajird-1132	306	3	j.	j.	PROPN
ajird-1132	306	4	n.	n.	PROPN
ajird-1132	306	5	,	,	PUNCT
ajird-1132	306	6	&	&	CCONJ
ajird-1132	306	7	ekeke	ekeke	ADJ
ajird-1132	306	8	,	,	PUNCT
ajird-1132	306	9	j.	j.	PROPN
ajird-1132	306	10	n.	n.	PROPN
ajird-1132	306	11	(	(	PUNCT
ajird-1132	306	12	2019	2019	NUM
ajird-1132	306	13	)	)	PUNCT
ajird-1132	306	14	.	.	PUNCT
ajird-1132	307	1	corporate	corporate	ADJ
ajird-1132	307	2	image	image	NOUN
ajird-1132	307	3	management	management	NOUN
ajird-1132	307	4	and	and	CCONJ
ajird-1132	307	5	organizational	organizational	ADJ
ajird-1132	307	6	effectiveness	effectiveness	NOUN
ajird-1132	307	7	in	in	ADP
ajird-1132	307	8	the	the	DET
ajird-1132	307	9	retail	retail	ADJ
ajird-1132	307	10	travel	travel	NOUN
ajird-1132	307	11	trade	trade	NOUN
ajird-1132	307	12	in	in	ADP
ajird-1132	307	13	nigeria	nigeria	PROPN
ajird-1132	307	14	.	.	PUNCT
ajird-1132	308	1	international	international	ADJ
ajird-1132	308	2	journal	journal	PROPN
ajird-1132	308	3	of	of	ADP
ajird-1132	308	4	development	development	NOUN
ajird-1132	308	5	strategies	strategy	NOUN
ajird-1132	308	6	in	in	ADP
ajird-1132	308	7	humanities	humanity	NOUN
ajird-1132	308	8	,	,	PUNCT
ajird-1132	308	9	management	management	NOUN
ajird-1132	308	10	and	and	CCONJ
ajird-1132	308	11	social	social	ADJ
ajird-1132	308	12	sciences	science	NOUN
ajird-1132	308	13	,	,	PUNCT
ajird-1132	308	14	9(3	9(3	NUM
ajird-1132	308	15	)	)	PUNCT
ajird-1132	308	16	,	,	PUNCT
ajird-1132	308	17	184	184	NUM
ajird-1132	308	18	-	-	SYM
ajird-1132	308	19	195	195	NUM
ajird-1132	308	20	.	.	NOUN
ajird-1132	308	21	34	34	NUM
ajird-1132	308	22	.	.	PUNCT
ajird-1132	309	1	okoisama	okoisama	PROPN
ajird-1132	309	2	,	,	PUNCT
ajird-1132	309	3	t.	t.	PROPN
ajird-1132	309	4	c.	c.	PROPN
ajird-1132	309	5	,	,	PUNCT
ajird-1132	309	6	eke	eke	ADJ
ajird-1132	309	7	,	,	PUNCT
ajird-1132	309	8	c.	c.	PROPN
ajird-1132	309	9	b.	b.	PROPN
ajird-1132	309	10	,	,	PUNCT
ajird-1132	309	11	&	&	CCONJ
ajird-1132	309	12	anyanwu	anyanwu	PROPN
ajird-1132	309	13	,	,	PUNCT
ajird-1132	309	14	s.	s.	PROPN
ajird-1132	309	15	a.	a.	PROPN
ajird-1132	309	16	(	(	PUNCT
ajird-1132	309	17	2017	2017	NUM
ajird-1132	309	18	)	)	PUNCT
ajird-1132	309	19	.	.	PUNCT
ajird-1132	310	1	corporate	corporate	ADJ
ajird-1132	310	2	image	image	NOUN
ajird-1132	310	3	management	management	NOUN
ajird-1132	310	4	and	and	CCONJ
ajird-1132	310	5	firm	firm	NOUN
ajird-1132	310	6	’s	’s	PART
ajird-1132	310	7	competitive	competitive	ADJ
ajird-1132	310	8	advantage	advantage	NOUN
ajird-1132	310	9	:	:	PUNCT
ajird-1132	310	10	a	a	DET
ajird-1132	310	11	study	study	NOUN
ajird-1132	310	12	of	of	ADP
ajird-1132	310	13	the	the	DET
ajird-1132	310	14	telecommunication	telecommunication	NOUN
ajird-1132	310	15	industry	industry	NOUN
ajird-1132	310	16	in	in	ADP
ajird-1132	310	17	port	port	NOUN
ajird-1132	310	18	harcourt	harcourt	PROPN
ajird-1132	310	19	.	.	PUNCT
ajird-1132	311	1	international	international	ADJ
ajird-1132	311	2	journal	journal	PROPN
ajird-1132	311	3	of	of	ADP
ajird-1132	311	4	advanced	advanced	ADJ
ajird-1132	311	5	academic	academic	ADJ
ajird-1132	311	6	research	research	NOUN
ajird-1132	311	7	,	,	PUNCT
ajird-1132	311	8	social	social	PROPN
ajird-1132	311	9	&	&	CCONJ
ajird-1132	311	10	management	management	PROPN
ajird-1132	311	11	sciences	sciences	PROPN
ajird-1132	311	12	,	,	PUNCT
ajird-1132	311	13	3(6	3(6	NUM
ajird-1132	311	14	)	)	PUNCT
ajird-1132	311	15	.	.	PUNCT
ajird-1132	312	1	35	35	NUM
ajird-1132	312	2	.	.	X
ajird-1132	312	3	robbins	robbins	PROPN
ajird-1132	312	4	,	,	PUNCT
ajird-1132	312	5	s.	s.	PROPN
ajird-1132	312	6	p.	p.	PROPN
ajird-1132	312	7	,	,	PUNCT
ajird-1132	312	8	&	&	CCONJ
ajird-1132	312	9	judge	judge	PROPN
ajird-1132	312	10	,	,	PUNCT
ajird-1132	312	11	t.	t.	NOUN
ajird-1132	312	12	a.	a.	NOUN
ajird-1132	312	13	(	(	PUNCT
ajird-1132	312	14	2019	2019	NUM
ajird-1132	312	15	)	)	PUNCT
ajird-1132	312	16	.	.	PUNCT
ajird-1132	313	1	organizational	organizational	ADJ
ajird-1132	313	2	behavior	behavior	NOUN
ajird-1132	313	3	(	(	PUNCT
ajird-1132	313	4	18th	18th	ADJ
ajird-1132	313	5	ed	ed	NOUN
ajird-1132	313	6	.	.	PUNCT
ajird-1132	313	7	)	)	PUNCT
ajird-1132	313	8	.	.	PUNCT
ajird-1132	314	1	pearson	pearson	PROPN
ajird-1132	314	2	.	.	PUNCT
ajird-1132	315	1	36	36	NUM
ajird-1132	315	2	.	.	X
ajird-1132	316	1	teece	teece	PROPN
ajird-1132	316	2	,	,	PUNCT
ajird-1132	316	3	d.	d.	PROPN
ajird-1132	316	4	j.	j.	PROPN
ajird-1132	316	5	(	(	PUNCT
ajird-1132	316	6	2007	2007	NUM
ajird-1132	316	7	)	)	PUNCT
ajird-1132	316	8	.	.	PUNCT
ajird-1132	317	1	explicating	explicate	VERB
ajird-1132	317	2	dynamic	dynamic	ADJ
ajird-1132	317	3	capabilities	capability	NOUN
ajird-1132	317	4	:	:	PUNCT
ajird-1132	317	5	the	the	DET
ajird-1132	317	6	nature	nature	NOUN
ajird-1132	317	7	and	and	CCONJ
ajird-1132	317	8	microfoundations	microfoundation	NOUN
ajird-1132	317	9	of	of	ADP
ajird-1132	317	10	(	(	PUNCT
ajird-1132	317	11	sustainable	sustainable	ADJ
ajird-1132	317	12	)	)	PUNCT
ajird-1132	317	13	enterprise	enterprise	NOUN
ajird-1132	317	14	performance	performance	NOUN
ajird-1132	317	15	.	.	PUNCT
ajird-1132	318	1	strategic	strategic	ADJ
ajird-1132	318	2	management	management	NOUN
ajird-1132	318	3	journal	journal	NOUN
ajird-1132	318	4	,	,	PUNCT
ajird-1132	318	5	28(13	28(13	NUM
ajird-1132	318	6	)	)	PUNCT
ajird-1132	318	7	,	,	PUNCT
ajird-1132	318	8	13191350	13191350	NUM
ajird-1132	318	9	.	.	PUNCT
ajird-1132	319	1	37	37	NUM
ajird-1132	319	2	.	.	PUNCT
ajird-1132	320	1	van	van	PROPN
ajird-1132	320	2	riel	riel	PROPN
ajird-1132	320	3	,	,	PUNCT
ajird-1132	320	4	c.	c.	PROPN
ajird-1132	320	5	b.	b.	PROPN
ajird-1132	320	6	m.	m.	PROPN
ajird-1132	320	7	,	,	PUNCT
ajird-1132	320	8	&	&	CCONJ
ajird-1132	320	9	balmer	balmer	PROPN
ajird-1132	320	10	,	,	PUNCT
ajird-1132	320	11	j.	j.	PROPN
ajird-1132	320	12	m.	m.	PROPN
ajird-1132	320	13	t.	t.	PROPN
ajird-1132	320	14	(	(	PUNCT
ajird-1132	320	15	1997	1997	NUM
ajird-1132	320	16	)	)	PUNCT
ajird-1132	320	17	.	.	PUNCT
ajird-1132	321	1	corporate	corporate	ADJ
ajird-1132	321	2	identity	identity	NOUN
ajird-1132	321	3	:	:	PUNCT
ajird-1132	321	4	the	the	DET
ajird-1132	321	5	concept	concept	NOUN
ajird-1132	321	6	,	,	PUNCT
ajird-1132	321	7	its	its	PRON
ajird-1132	321	8	measurement	measurement	NOUN
ajird-1132	321	9	and	and	CCONJ
ajird-1132	321	10	management	management	NOUN
ajird-1132	321	11	.	.	PUNCT
ajird-1132	322	1	european	european	PROPN
ajird-1132	322	2	journal	journal	PROPN
ajird-1132	322	3	of	of	ADP
ajird-1132	322	4	marketing	marketing	NOUN
ajird-1132	322	5	,	,	PUNCT
ajird-1132	322	6	31(5/6	31(5/6	NUM
ajird-1132	322	7	)	)	PUNCT
ajird-1132	322	8	,	,	PUNCT
ajird-1132	322	9	340	340	NUM
ajird-1132	322	10	-	-	SYM
ajird-1132	322	11	355	355	NUM
ajird-1132	322	12	.	.	PUNCT
ajird-1132	323	1	38	38	NUM
ajird-1132	323	2	.	.	PUNCT
ajird-1132	324	1	verhoef	verhoef	NOUN
ajird-1132	324	2	,	,	PUNCT
ajird-1132	324	3	p.	p.	PROPN
ajird-1132	324	4	c.	c.	PROPN
ajird-1132	324	5	,	,	PUNCT
ajird-1132	324	6	reinartz	reinartz	PROPN
ajird-1132	324	7	,	,	PUNCT
ajird-1132	324	8	w.	w.	PROPN
ajird-1132	324	9	j.	j.	PROPN
ajird-1132	324	10	,	,	PUNCT
ajird-1132	324	11	&	&	CCONJ
ajird-1132	324	12	krafft	krafft	PROPN
ajird-1132	324	13	,	,	PUNCT
ajird-1132	324	14	m.	m.	NOUN
ajird-1132	324	15	(	(	PUNCT
ajird-1132	324	16	2014	2014	NUM
ajird-1132	324	17	)	)	PUNCT
ajird-1132	324	18	.	.	PUNCT
ajird-1132	325	1	customer	customer	NOUN
ajird-1132	325	2	engagement	engagement	NOUN
ajird-1132	325	3	as	as	ADP
ajird-1132	325	4	a	a	DET
ajird-1132	325	5	new	new	ADJ
ajird-1132	325	6	perspective	perspective	NOUN
ajird-1132	325	7	in	in	ADP
ajird-1132	325	8	customer	customer	NOUN
ajird-1132	325	9	management	management	NOUN
ajird-1132	325	10	.	.	PUNCT
ajird-1132	326	1	journal	journal	PROPN
ajird-1132	326	2	of	of	ADP
ajird-1132	326	3	service	service	NOUN
ajird-1132	326	4	research	research	NOUN
ajird-1132	326	5	,	,	PUNCT
ajird-1132	326	6	17(3	17(3	NUM
ajird-1132	326	7	)	)	PUNCT
ajird-1132	326	8	,	,	PUNCT
ajird-1132	326	9	257	257	NUM
ajird-1132	326	10	-	-	SYM
ajird-1132	326	11	269	269	NUM
ajird-1132	326	12	.	.	PUNCT