id	sid	tid	token	lemma	pos
ajird-1586	1	1	american	american	PROPN
ajird-1586	1	2	journal	journal	PROPN
ajird-1586	1	3	of	of	ADP
ajird-1586	1	4	interdisciplinary	interdisciplinary	ADJ
ajird-1586	1	5	research	research	NOUN
ajird-1586	1	6	and	and	CCONJ
ajird-1586	1	7	development	development	NOUN
ajird-1586	1	8	issn	issn	PROPN
ajird-1586	1	9	online	online	NOUN
ajird-1586	1	10	:	:	PUNCT
ajird-1586	1	11	2771	2771	NUM
ajird-1586	1	12	-	-	SYM
ajird-1586	1	13	8948	8948	NUM
ajird-1586	1	14	website	website	NOUN
ajird-1586	1	15	:	:	PUNCT
ajird-1586	1	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1586	1	17	volume	volume	NOUN
ajird-1586	1	18	42	42	NUM
ajird-1586	1	19	,	,	PUNCT
ajird-1586	1	20	july2025	july2025	PROPN
ajird-1586	1	21	1	1	NUM
ajird-1586	2	1	|	|	ADV
ajird-1586	2	2	p	p	X
ajird-1586	2	3	a	a	DET
ajird-1586	2	4	g	g	NOUN
ajird-1586	2	5	e	e	NOUN
ajird-1586	2	6	translation	translation	NOUN
ajird-1586	2	7	challenges	challenge	NOUN
ajird-1586	2	8	and	and	CCONJ
ajird-1586	2	9	terminological	terminological	ADJ
ajird-1586	2	10	issues	issue	NOUN
ajird-1586	2	11	in	in	ADP
ajird-1586	2	12	pr	pr	NOUN
ajird-1586	2	13	discourse	discourse	NOUN
ajird-1586	2	14	karimova	karimova	PROPN
ajird-1586	2	15	ominaxon	ominaxon	VERB
ajird-1586	2	16	maxmudovna	maxmudovna	NOUN
ajird-1586	2	17	4th	4th	ADJ
ajird-1586	2	18	year	year	NOUN
ajird-1586	2	19	student	student	NOUN
ajird-1586	2	20	national	national	PROPN
ajird-1586	2	21	university	university	PROPN
ajird-1586	2	22	of	of	ADP
ajird-1586	2	23	uzbekistan	uzbekistan	PROPN
ajird-1586	2	24	named	name	VERB
ajird-1586	2	25	after	after	ADP
ajird-1586	2	26	mirzo	mirzo	PROPN
ajird-1586	2	27	ulugbek	ulugbek	ADV
ajird-1586	2	28	,	,	PUNCT
ajird-1586	2	29	tashkent	tashkent	PROPN
ajird-1586	2	30	,	,	PUNCT
ajird-1586	2	31	uzbekistan	uzbekistan	PROPN
ajird-1586	2	32	arustamyan	arustamyan	PROPN
ajird-1586	2	33	y.	y.	PROPN
ajird-1586	2	34	y.	y.	PROPN
ajird-1586	2	35	academic	academic	ADJ
ajird-1586	2	36	supervisor	supervisor	NOUN
ajird-1586	2	37	dsc	dsc	PROPN
ajird-1586	2	38	e	e	NOUN
ajird-1586	2	39	-	-	NOUN
ajird-1586	2	40	mail	mail	NOUN
ajird-1586	2	41	:	:	PUNCT
ajird-1586	2	42	omishka13@gmail.com	omishka13@gmail.com	X
ajird-1586	2	43	abstract	abstract	NOUN
ajird-1586	2	44	in	in	ADP
ajird-1586	2	45	an	an	DET
ajird-1586	2	46	era	era	NOUN
ajird-1586	2	47	of	of	ADP
ajird-1586	2	48	globalized	globalized	ADJ
ajird-1586	2	49	media	medium	NOUN
ajird-1586	2	50	and	and	CCONJ
ajird-1586	2	51	multilingual	multilingual	ADJ
ajird-1586	2	52	communication	communication	NOUN
ajird-1586	2	53	,	,	PUNCT
ajird-1586	2	54	the	the	DET
ajird-1586	2	55	translation	translation	NOUN
ajird-1586	2	56	of	of	ADP
ajird-1586	2	57	public	public	ADJ
ajird-1586	2	58	relations	relation	NOUN
ajird-1586	2	59	(	(	PUNCT
ajird-1586	2	60	pr	pr	NOUN
ajird-1586	2	61	)	)	PUNCT
ajird-1586	2	62	discourse	discourse	NOUN
ajird-1586	2	63	has	have	AUX
ajird-1586	2	64	become	become	VERB
ajird-1586	2	65	a	a	DET
ajird-1586	2	66	complex	complex	ADJ
ajird-1586	2	67	task	task	NOUN
ajird-1586	2	68	that	that	PRON
ajird-1586	2	69	extends	extend	VERB
ajird-1586	2	70	beyond	beyond	ADP
ajird-1586	2	71	linguistic	linguistic	ADJ
ajird-1586	2	72	transfer	transfer	NOUN
ajird-1586	2	73	.	.	PUNCT
ajird-1586	3	1	this	this	DET
ajird-1586	3	2	article	article	NOUN
ajird-1586	3	3	investigates	investigate	VERB
ajird-1586	3	4	the	the	DET
ajird-1586	3	5	major	major	ADJ
ajird-1586	3	6	challenges	challenge	NOUN
ajird-1586	3	7	involved	involve	VERB
ajird-1586	3	8	in	in	ADP
ajird-1586	3	9	translating	translate	VERB
ajird-1586	3	10	pr	pr	NOUN
ajird-1586	3	11	materials	material	NOUN
ajird-1586	3	12	,	,	PUNCT
ajird-1586	3	13	with	with	ADP
ajird-1586	3	14	particular	particular	ADJ
ajird-1586	3	15	focus	focus	NOUN
ajird-1586	3	16	on	on	ADP
ajird-1586	3	17	specialized	specialized	ADJ
ajird-1586	3	18	terminology	terminology	NOUN
ajird-1586	3	19	,	,	PUNCT
ajird-1586	3	20	stylistic	stylistic	ADJ
ajird-1586	3	21	shifts	shift	NOUN
ajird-1586	3	22	,	,	PUNCT
ajird-1586	3	23	and	and	CCONJ
ajird-1586	3	24	communicative	communicative	ADJ
ajird-1586	3	25	intent	intent	NOUN
ajird-1586	3	26	in	in	ADP
ajird-1586	3	27	english	english	ADJ
ajird-1586	3	28	-	-	PUNCT
ajird-1586	3	29	russian	russian	ADJ
ajird-1586	3	30	translation	translation	NOUN
ajird-1586	3	31	.	.	PUNCT
ajird-1586	4	1	drawing	draw	VERB
ajird-1586	4	2	upon	upon	SCONJ
ajird-1586	4	3	peter	peter	PROPN
ajird-1586	4	4	newmark	newmark	PROPN
ajird-1586	4	5	’s	’s	PART
ajird-1586	4	6	functional	functional	ADJ
ajird-1586	4	7	theory	theory	NOUN
ajird-1586	4	8	of	of	ADP
ajird-1586	4	9	language	language	NOUN
ajird-1586	4	10	,	,	PUNCT
ajird-1586	4	11	specifically	specifically	ADV
ajird-1586	4	12	the	the	DET
ajird-1586	4	13	informative	informative	ADJ
ajird-1586	4	14	,	,	PUNCT
ajird-1586	4	15	vocative	vocative	ADJ
ajird-1586	4	16	,	,	PUNCT
ajird-1586	4	17	and	and	CCONJ
ajird-1586	4	18	expressive	expressive	ADJ
ajird-1586	4	19	functions	function	NOUN
ajird-1586	4	20	,	,	PUNCT
ajird-1586	4	21	as	as	ADV
ajird-1586	4	22	well	well	ADV
ajird-1586	4	23	as	as	ADP
ajird-1586	4	24	mona	mona	PROPN
ajird-1586	4	25	baker	baker	PROPN
ajird-1586	4	26	’s	’s	PART
ajird-1586	4	27	narrative	narrative	PROPN
ajird-1586	4	28	theory	theory	NOUN
ajird-1586	4	29	and	and	CCONJ
ajird-1586	4	30	views	view	NOUN
ajird-1586	4	31	on	on	ADP
ajird-1586	4	32	translator	translator	NOUN
ajird-1586	4	33	’s	’s	PART
ajird-1586	4	34	activity	activity	NOUN
ajird-1586	4	35	,	,	PUNCT
ajird-1586	4	36	the	the	DET
ajird-1586	4	37	study	study	NOUN
ajird-1586	4	38	explores	explore	VERB
ajird-1586	4	39	how	how	SCONJ
ajird-1586	4	40	translators	translator	NOUN
ajird-1586	4	41	navigate	navigate	VERB
ajird-1586	4	42	the	the	DET
ajird-1586	4	43	tensions	tension	NOUN
ajird-1586	4	44	between	between	ADP
ajird-1586	4	45	semantic	semantic	ADJ
ajird-1586	4	46	precision	precision	NOUN
ajird-1586	4	47	and	and	CCONJ
ajird-1586	4	48	persuasive	persuasive	ADJ
ajird-1586	4	49	impact	impact	NOUN
ajird-1586	4	50	.	.	PUNCT
ajird-1586	5	1	the	the	DET
ajird-1586	5	2	analysis	analysis	NOUN
ajird-1586	5	3	also	also	ADV
ajird-1586	5	4	engages	engage	VERB
ajird-1586	5	5	with	with	ADP
ajird-1586	5	6	the	the	DET
ajird-1586	5	7	terminological	terminological	ADJ
ajird-1586	5	8	principles	principle	NOUN
ajird-1586	5	9	outlined	outline	VERB
ajird-1586	5	10	by	by	ADP
ajird-1586	5	11	hudeček	hudeček	NOUN
ajird-1586	5	12	and	and	CCONJ
ajird-1586	5	13	ćutuk	ćutuk	NOUN
ajird-1586	5	14	,	,	PUNCT
ajird-1586	5	15	demonstrating	demonstrate	VERB
ajird-1586	5	16	how	how	SCONJ
ajird-1586	5	17	standardized	standardized	ADJ
ajird-1586	5	18	equivalents	equivalent	NOUN
ajird-1586	5	19	and	and	CCONJ
ajird-1586	5	20	culturally	culturally	ADV
ajird-1586	5	21	adapted	adapt	VERB
ajird-1586	5	22	choices	choice	NOUN
ajird-1586	5	23	shape	shape	VERB
ajird-1586	5	24	the	the	DET
ajird-1586	5	25	reception	reception	NOUN
ajird-1586	5	26	of	of	ADP
ajird-1586	5	27	pr	pr	NOUN
ajird-1586	5	28	discourse	discourse	NOUN
ajird-1586	5	29	in	in	ADP
ajird-1586	5	30	target	target	NOUN
ajird-1586	5	31	-	-	PUNCT
ajird-1586	5	32	language	language	NOUN
ajird-1586	5	33	contexts	contexts	NOUN
ajird-1586	5	34	.	.	PUNCT
ajird-1586	6	1	using	use	VERB
ajird-1586	6	2	a	a	DET
ajird-1586	6	3	case	case	NOUN
ajird-1586	6	4	study	study	NOUN
ajird-1586	6	5	approach	approach	NOUN
ajird-1586	6	6	,	,	PUNCT
ajird-1586	6	7	the	the	DET
ajird-1586	6	8	article	article	NOUN
ajird-1586	6	9	analyzes	analyze	VERB
ajird-1586	6	10	three	three	NUM
ajird-1586	6	11	bilingual	bilingual	ADJ
ajird-1586	6	12	press	press	NOUN
ajird-1586	6	13	releases	release	NOUN
ajird-1586	6	14	issued	issue	VERB
ajird-1586	6	15	by	by	ADP
ajird-1586	6	16	samsung	samsung	PROPN
ajird-1586	6	17	,	,	PUNCT
ajird-1586	6	18	lukoil	lukoil	PROPN
ajird-1586	6	19	,	,	PUNCT
ajird-1586	6	20	and	and	CCONJ
ajird-1586	6	21	unicef	unicef	PROPN
ajird-1586	6	22	,	,	PUNCT
ajird-1586	6	23	representing	represent	VERB
ajird-1586	6	24	the	the	DET
ajird-1586	6	25	domains	domain	NOUN
ajird-1586	6	26	of	of	ADP
ajird-1586	6	27	technology	technology	NOUN
ajird-1586	6	28	,	,	PUNCT
ajird-1586	6	29	corporate	corporate	ADJ
ajird-1586	6	30	sustainability	sustainability	NOUN
ajird-1586	6	31	,	,	PUNCT
ajird-1586	6	32	and	and	CCONJ
ajird-1586	6	33	humanitarian	humanitarian	ADJ
ajird-1586	6	34	advocacy	advocacy	NOUN
ajird-1586	6	35	.	.	PUNCT
ajird-1586	7	1	the	the	DET
ajird-1586	7	2	research	research	NOUN
ajird-1586	7	3	identifies	identify	VERB
ajird-1586	7	4	dominant	dominant	ADJ
ajird-1586	7	5	strategies	strategy	NOUN
ajird-1586	7	6	,	,	PUNCT
ajird-1586	7	7	such	such	ADJ
ajird-1586	7	8	as	as	ADP
ajird-1586	7	9	literal	literal	ADJ
ajird-1586	7	10	translation	translation	NOUN
ajird-1586	7	11	,	,	PUNCT
ajird-1586	7	12	cultural	cultural	ADJ
ajird-1586	7	13	adaptation	adaptation	NOUN
ajird-1586	7	14	,	,	PUNCT
ajird-1586	7	15	terminological	terminological	ADJ
ajird-1586	7	16	standardization	standardization	NOUN
ajird-1586	7	17	,	,	PUNCT
ajird-1586	7	18	and	and	CCONJ
ajird-1586	7	19	stylistic	stylistic	ADJ
ajird-1586	7	20	transformation	transformation	NOUN
ajird-1586	7	21	,	,	PUNCT
ajird-1586	7	22	and	and	CCONJ
ajird-1586	7	23	evaluates	evaluate	VERB
ajird-1586	7	24	how	how	SCONJ
ajird-1586	7	25	they	they	PRON
ajird-1586	7	26	support	support	VERB
ajird-1586	7	27	or	or	CCONJ
ajird-1586	7	28	reshape	reshape	VERB
ajird-1586	7	29	communicative	communicative	ADJ
ajird-1586	7	30	objectives	objective	NOUN
ajird-1586	7	31	in	in	ADP
ajird-1586	7	32	translation	translation	NOUN
ajird-1586	7	33	.	.	PUNCT
ajird-1586	8	1	the	the	DET
ajird-1586	8	2	findings	finding	NOUN
ajird-1586	8	3	affirm	affirm	NOUN
ajird-1586	8	4	that	that	SCONJ
ajird-1586	8	5	pr	pr	NOUN
ajird-1586	8	6	translators	translator	NOUN
ajird-1586	8	7	act	act	VERB
ajird-1586	8	8	not	not	PART
ajird-1586	8	9	merely	merely	ADV
ajird-1586	8	10	as	as	ADP
ajird-1586	8	11	linguistic	linguistic	ADJ
ajird-1586	8	12	intermediaries	intermediary	NOUN
ajird-1586	8	13	but	but	CCONJ
ajird-1586	8	14	as	as	ADP
ajird-1586	8	15	active	active	ADJ
ajird-1586	8	16	cultural	cultural	ADJ
ajird-1586	8	17	agents	agent	NOUN
ajird-1586	8	18	,	,	PUNCT
ajird-1586	8	19	mediating	mediate	VERB
ajird-1586	8	20	institutional	institutional	ADJ
ajird-1586	8	21	narratives	narrative	NOUN
ajird-1586	8	22	,	,	PUNCT
ajird-1586	8	23	public	public	ADJ
ajird-1586	8	24	perception	perception	NOUN
ajird-1586	8	25	,	,	PUNCT
ajird-1586	8	26	and	and	CCONJ
ajird-1586	8	27	professional	professional	ADJ
ajird-1586	8	28	norms	norm	NOUN
ajird-1586	8	29	across	across	ADP
ajird-1586	8	30	languages	language	NOUN
ajird-1586	8	31	and	and	CCONJ
ajird-1586	8	32	cultures	culture	NOUN
ajird-1586	8	33	.	.	PUNCT
ajird-1586	9	1	keywords	keyword	NOUN
ajird-1586	9	2	:	:	PUNCT
ajird-1586	9	3	pr	pr	NOUN
ajird-1586	9	4	discourse	discourse	NOUN
ajird-1586	9	5	;	;	PUNCT
ajird-1586	9	6	translation	translation	NOUN
ajird-1586	9	7	strategies	strategy	NOUN
ajird-1586	9	8	;	;	PUNCT
ajird-1586	9	9	terminology	terminology	NOUN
ajird-1586	9	10	;	;	PUNCT
ajird-1586	9	11	narrative	narrative	NOUN
ajird-1586	9	12	theory	theory	NOUN
ajird-1586	9	13	;	;	PUNCT
ajird-1586	9	14	functional	functional	ADJ
ajird-1586	9	15	typology	typology	NOUN
ajird-1586	9	16	;	;	PUNCT
ajird-1586	9	17	bilingual	bilingual	ADJ
ajird-1586	9	18	press	press	NOUN
ajird-1586	9	19	releases	release	NOUN
ajird-1586	9	20	;	;	PUNCT
ajird-1586	9	21	cultural	cultural	ADJ
ajird-1586	9	22	mediation	mediation	NOUN
ajird-1586	9	23	;	;	PUNCT
ajird-1586	9	24	institutional	institutional	ADJ
ajird-1586	9	25	communication	communication	NOUN
ajird-1586	9	26	..	..	PUNCT
ajird-1586	9	27	introduction	introduction	NOUN
ajird-1586	9	28	in	in	ADP
ajird-1586	9	29	the	the	DET
ajird-1586	9	30	age	age	NOUN
ajird-1586	9	31	of	of	ADP
ajird-1586	9	32	global	global	ADJ
ajird-1586	9	33	media	medium	NOUN
ajird-1586	9	34	,	,	PUNCT
ajird-1586	9	35	public	public	ADJ
ajird-1586	9	36	relations	relation	NOUN
ajird-1586	9	37	has	have	AUX
ajird-1586	9	38	become	become	VERB
ajird-1586	9	39	one	one	NUM
ajird-1586	9	40	of	of	ADP
ajird-1586	9	41	the	the	DET
ajird-1586	9	42	most	most	ADV
ajird-1586	9	43	influential	influential	ADJ
ajird-1586	9	44	instruments	instrument	NOUN
ajird-1586	9	45	of	of	ADP
ajird-1586	9	46	organizational	organizational	ADJ
ajird-1586	9	47	communication	communication	NOUN
ajird-1586	9	48	.	.	PUNCT
ajird-1586	10	1	its	its	PRON
ajird-1586	10	2	primary	primary	ADJ
ajird-1586	10	3	aim	aim	NOUN
ajird-1586	10	4	is	be	AUX
ajird-1586	10	5	to	to	PART
ajird-1586	10	6	shape	shape	VERB
ajird-1586	10	7	public	public	ADJ
ajird-1586	10	8	perception	perception	NOUN
ajird-1586	10	9	,	,	PUNCT
ajird-1586	10	10	construct	construct	VERB
ajird-1586	10	11	narratives	narrative	NOUN
ajird-1586	10	12	,	,	PUNCT
ajird-1586	10	13	and	and	CCONJ
ajird-1586	10	14	maintain	maintain	VERB
ajird-1586	10	15	the	the	DET
ajird-1586	10	16	reputation	reputation	NOUN
ajird-1586	10	17	of	of	ADP
ajird-1586	10	18	brands	brand	NOUN
ajird-1586	10	19	,	,	PUNCT
ajird-1586	10	20	institutions	institution	NOUN
ajird-1586	10	21	,	,	PUNCT
ajird-1586	10	22	and	and	CCONJ
ajird-1586	10	23	governments	government	NOUN
ajird-1586	10	24	across	across	ADP
ajird-1586	10	25	linguistic	linguistic	ADJ
ajird-1586	10	26	and	and	CCONJ
ajird-1586	10	27	cultural	cultural	ADJ
ajird-1586	10	28	boundaries	boundary	NOUN
ajird-1586	10	29	.	.	PUNCT
ajird-1586	11	1	with	with	ADP
ajird-1586	11	2	the	the	DET
ajird-1586	11	3	internationalization	internationalization	NOUN
ajird-1586	11	4	of	of	ADP
ajird-1586	11	5	american	american	PROPN
ajird-1586	11	6	journal	journal	PROPN
ajird-1586	11	7	of	of	ADP
ajird-1586	11	8	interdisciplinary	interdisciplinary	ADJ
ajird-1586	11	9	research	research	NOUN
ajird-1586	11	10	and	and	CCONJ
ajird-1586	11	11	development	development	NOUN
ajird-1586	11	12	issn	issn	PROPN
ajird-1586	11	13	online	online	NOUN
ajird-1586	11	14	:	:	PUNCT
ajird-1586	11	15	2771	2771	NUM
ajird-1586	11	16	-	-	SYM
ajird-1586	11	17	8948	8948	NUM
ajird-1586	11	18	website	website	NOUN
ajird-1586	11	19	:	:	PUNCT
ajird-1586	11	20	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1586	11	21	volume	volume	NOUN
ajird-1586	11	22	42	42	NUM
ajird-1586	11	23	,	,	PUNCT
ajird-1586	11	24	july2025	july2025	PROPN
ajird-1586	11	25	2	2	NUM
ajird-1586	12	1	|	|	ADV
ajird-1586	12	2	p	p	X
ajird-1586	12	3	a	a	DET
ajird-1586	12	4	g	g	NOUN
ajird-1586	12	5	e	e	NOUN
ajird-1586	12	6	business	business	NOUN
ajird-1586	12	7	and	and	CCONJ
ajird-1586	12	8	the	the	DET
ajird-1586	12	9	growing	grow	VERB
ajird-1586	12	10	prominence	prominence	NOUN
ajird-1586	12	11	of	of	ADP
ajird-1586	12	12	global	global	ADJ
ajird-1586	12	13	audiences	audience	NOUN
ajird-1586	12	14	,	,	PUNCT
ajird-1586	12	15	the	the	DET
ajird-1586	12	16	need	need	NOUN
ajird-1586	12	17	for	for	ADP
ajird-1586	12	18	effective	effective	ADJ
ajird-1586	12	19	and	and	CCONJ
ajird-1586	12	20	culturally	culturally	ADV
ajird-1586	12	21	sensitive	sensitive	ADJ
ajird-1586	12	22	translation	translation	NOUN
ajird-1586	12	23	of	of	ADP
ajird-1586	12	24	pr	pr	NOUN
ajird-1586	12	25	materials	material	NOUN
ajird-1586	12	26	is	be	AUX
ajird-1586	12	27	more	more	ADV
ajird-1586	12	28	pressing	pressing	ADJ
ajird-1586	12	29	than	than	ADP
ajird-1586	12	30	ever	ever	ADV
ajird-1586	12	31	.	.	PUNCT
ajird-1586	13	1	translators	translator	NOUN
ajird-1586	13	2	today	today	NOUN
ajird-1586	13	3	are	be	AUX
ajird-1586	13	4	not	not	PART
ajird-1586	13	5	only	only	ADV
ajird-1586	13	6	linguistic	linguistic	ADJ
ajird-1586	13	7	mediators	mediator	NOUN
ajird-1586	13	8	but	but	CCONJ
ajird-1586	13	9	also	also	ADV
ajird-1586	13	10	cultural	cultural	ADJ
ajird-1586	13	11	interpreters	interpreter	NOUN
ajird-1586	13	12	who	who	PRON
ajird-1586	13	13	must	must	AUX
ajird-1586	13	14	balance	balance	VERB
ajird-1586	13	15	fidelity	fidelity	NOUN
ajird-1586	13	16	to	to	PART
ajird-1586	13	17	source	source	VERB
ajird-1586	13	18	language	language	NOUN
ajird-1586	13	19	with	with	ADP
ajird-1586	13	20	resonance	resonance	NOUN
ajird-1586	13	21	in	in	ADP
ajird-1586	13	22	the	the	DET
ajird-1586	13	23	target	target	NOUN
ajird-1586	13	24	audience	audience	NOUN
ajird-1586	13	25	’s	’s	PART
ajird-1586	13	26	cultural	cultural	ADJ
ajird-1586	13	27	and	and	CCONJ
ajird-1586	13	28	communicative	communicative	ADJ
ajird-1586	13	29	expectations	expectation	NOUN
ajird-1586	13	30	.	.	PUNCT
ajird-1586	14	1	this	this	DET
ajird-1586	14	2	paper	paper	NOUN
ajird-1586	14	3	investigates	investigate	VERB
ajird-1586	14	4	the	the	DET
ajird-1586	14	5	challenges	challenge	NOUN
ajird-1586	14	6	of	of	ADP
ajird-1586	14	7	translating	translate	VERB
ajird-1586	14	8	pr	pr	NOUN
ajird-1586	14	9	discourse	discourse	NOUN
ajird-1586	14	10	,	,	PUNCT
ajird-1586	14	11	with	with	ADP
ajird-1586	14	12	particular	particular	ADJ
ajird-1586	14	13	emphasis	emphasis	NOUN
ajird-1586	14	14	on	on	ADP
ajird-1586	14	15	the	the	DET
ajird-1586	14	16	complexity	complexity	NOUN
ajird-1586	14	17	of	of	ADP
ajird-1586	14	18	pr	pr	NOUN
ajird-1586	14	19	terminology	terminology	NOUN
ajird-1586	14	20	.	.	PUNCT
ajird-1586	15	1	drawing	draw	VERB
ajird-1586	15	2	on	on	ADP
ajird-1586	15	3	examples	example	NOUN
ajird-1586	15	4	from	from	ADP
ajird-1586	15	5	real	real	ADJ
ajird-1586	15	6	corporate	corporate	ADJ
ajird-1586	15	7	press	press	NOUN
ajird-1586	15	8	releases	release	NOUN
ajird-1586	15	9	and	and	CCONJ
ajird-1586	15	10	multilingual	multilingual	ADJ
ajird-1586	15	11	communication	communication	NOUN
ajird-1586	15	12	campaigns	campaign	NOUN
ajird-1586	15	13	,	,	PUNCT
ajird-1586	15	14	it	it	PRON
ajird-1586	15	15	is	be	AUX
ajird-1586	15	16	explored	explore	VERB
ajird-1586	15	17	how	how	SCONJ
ajird-1586	15	18	core	core	ADJ
ajird-1586	15	19	lexical	lexical	ADJ
ajird-1586	15	20	units	unit	NOUN
ajird-1586	15	21	are	be	AUX
ajird-1586	15	22	transferred	transfer	VERB
ajird-1586	15	23	,	,	PUNCT
ajird-1586	15	24	adapted	adapt	VERB
ajird-1586	15	25	,	,	PUNCT
ajird-1586	15	26	or	or	CCONJ
ajird-1586	15	27	reformulated	reformulate	VERB
ajird-1586	15	28	in	in	ADP
ajird-1586	15	29	russian	russian	ADJ
ajird-1586	15	30	translations	translation	NOUN
ajird-1586	15	31	of	of	ADP
ajird-1586	15	32	english	english	ADJ
ajird-1586	15	33	pr	pr	NOUN
ajird-1586	15	34	texts	text	NOUN
ajird-1586	15	35	.	.	PUNCT
ajird-1586	16	1	the	the	DET
ajird-1586	16	2	analysis	analysis	NOUN
ajird-1586	16	3	also	also	ADV
ajird-1586	16	4	reflects	reflect	VERB
ajird-1586	16	5	on	on	ADP
ajird-1586	16	6	the	the	DET
ajird-1586	16	7	broader	broad	ADJ
ajird-1586	16	8	implications	implication	NOUN
ajird-1586	16	9	of	of	ADP
ajird-1586	16	10	intercultural	intercultural	ADJ
ajird-1586	16	11	communication	communication	NOUN
ajird-1586	16	12	within	within	ADP
ajird-1586	16	13	pr	pr	NOUN
ajird-1586	16	14	,	,	PUNCT
ajird-1586	16	15	where	where	SCONJ
ajird-1586	16	16	emotional	emotional	ADJ
ajird-1586	16	17	tone	tone	NOUN
ajird-1586	16	18	,	,	PUNCT
ajird-1586	16	19	persuasive	persuasive	ADJ
ajird-1586	16	20	intent	intent	NOUN
ajird-1586	16	21	,	,	PUNCT
ajird-1586	16	22	and	and	CCONJ
ajird-1586	16	23	branding	branding	NOUN
ajird-1586	16	24	language	language	NOUN
ajird-1586	16	25	intersect	intersect	ADJ
ajird-1586	16	26	in	in	ADP
ajird-1586	16	27	ways	way	NOUN
ajird-1586	16	28	that	that	PRON
ajird-1586	16	29	challenge	challenge	VERB
ajird-1586	16	30	traditional	traditional	ADJ
ajird-1586	16	31	translation	translation	NOUN
ajird-1586	16	32	strategies	strategy	NOUN
ajird-1586	16	33	.	.	PUNCT
ajird-1586	17	1	public	public	ADJ
ajird-1586	17	2	relations	relation	NOUN
ajird-1586	17	3	discourse	discourse	NOUN
ajird-1586	17	4	occupies	occupy	VERB
ajird-1586	17	5	a	a	DET
ajird-1586	17	6	unique	unique	ADJ
ajird-1586	17	7	niche	niche	NOUN
ajird-1586	17	8	within	within	ADP
ajird-1586	17	9	professional	professional	ADJ
ajird-1586	17	10	communication	communication	NOUN
ajird-1586	17	11	.	.	PUNCT
ajird-1586	18	1	it	it	PRON
ajird-1586	18	2	is	be	AUX
ajird-1586	18	3	strategically	strategically	ADV
ajird-1586	18	4	constructed	construct	VERB
ajird-1586	18	5	,	,	PUNCT
ajird-1586	18	6	goal	goal	NOUN
ajird-1586	18	7	-	-	PUNCT
ajird-1586	18	8	oriented	orient	VERB
ajird-1586	18	9	,	,	PUNCT
ajird-1586	18	10	and	and	CCONJ
ajird-1586	18	11	often	often	ADV
ajird-1586	18	12	emotionally	emotionally	ADV
ajird-1586	18	13	charged	charge	VERB
ajird-1586	18	14	.	.	PUNCT
ajird-1586	19	1	at	at	ADP
ajird-1586	19	2	its	its	PRON
ajird-1586	19	3	core	core	NOUN
ajird-1586	19	4	,	,	PUNCT
ajird-1586	19	5	pr	pr	NOUN
ajird-1586	19	6	discourse	discourse	NOUN
ajird-1586	19	7	seeks	seek	VERB
ajird-1586	19	8	to	to	PART
ajird-1586	19	9	inform	inform	VERB
ajird-1586	19	10	,	,	PUNCT
ajird-1586	19	11	influence	influence	NOUN
ajird-1586	19	12	,	,	PUNCT
ajird-1586	19	13	and	and	CCONJ
ajird-1586	19	14	inspire	inspire	VERB
ajird-1586	19	15	,	,	PUNCT
ajird-1586	19	16	shaping	shape	VERB
ajird-1586	19	17	both	both	DET
ajird-1586	19	18	immediate	immediate	ADJ
ajird-1586	19	19	reactions	reaction	NOUN
ajird-1586	19	20	and	and	CCONJ
ajird-1586	19	21	long	long	ADJ
ajird-1586	19	22	-	-	PUNCT
ajird-1586	19	23	term	term	NOUN
ajird-1586	19	24	attitudes	attitude	NOUN
ajird-1586	19	25	toward	toward	ADP
ajird-1586	19	26	a	a	DET
ajird-1586	19	27	brand	brand	NOUN
ajird-1586	19	28	or	or	CCONJ
ajird-1586	19	29	institution	institution	NOUN
ajird-1586	19	30	.	.	PUNCT
ajird-1586	20	1	unlike	unlike	ADP
ajird-1586	20	2	technical	technical	ADJ
ajird-1586	20	3	writing	writing	NOUN
ajird-1586	20	4	or	or	CCONJ
ajird-1586	20	5	journalism	journalism	NOUN
ajird-1586	20	6	,	,	PUNCT
ajird-1586	20	7	pr	pr	NOUN
ajird-1586	20	8	language	language	NOUN
ajird-1586	20	9	is	be	AUX
ajird-1586	20	10	deliberately	deliberately	ADV
ajird-1586	20	11	stylized	stylize	VERB
ajird-1586	20	12	to	to	PART
ajird-1586	20	13	align	align	VERB
ajird-1586	20	14	with	with	ADP
ajird-1586	20	15	a	a	DET
ajird-1586	20	16	brand	brand	NOUN
ajird-1586	20	17	's	's	PART
ajird-1586	20	18	ethos	ethos	NOUN
ajird-1586	20	19	and	and	CCONJ
ajird-1586	20	20	values	value	NOUN
ajird-1586	20	21	while	while	SCONJ
ajird-1586	20	22	engaging	engage	VERB
ajird-1586	20	23	a	a	DET
ajird-1586	20	24	broad	broad	ADJ
ajird-1586	20	25	,	,	PUNCT
ajird-1586	20	26	often	often	ADV
ajird-1586	20	27	international	international	ADJ
ajird-1586	20	28	audience	audience	NOUN
ajird-1586	20	29	.	.	PUNCT
ajird-1586	21	1	one	one	NUM
ajird-1586	21	2	of	of	ADP
ajird-1586	21	3	the	the	DET
ajird-1586	21	4	key	key	ADJ
ajird-1586	21	5	features	feature	NOUN
ajird-1586	21	6	of	of	ADP
ajird-1586	21	7	pr	pr	NOUN
ajird-1586	21	8	discourse	discourse	NOUN
ajird-1586	21	9	is	be	AUX
ajird-1586	21	10	persuasiveness	persuasiveness	NOUN
ajird-1586	21	11	.	.	PUNCT
ajird-1586	22	1	pr	pr	NOUN
ajird-1586	22	2	texts	text	NOUN
ajird-1586	22	3	are	be	AUX
ajird-1586	22	4	designed	design	VERB
ajird-1586	22	5	not	not	PART
ajird-1586	22	6	only	only	ADV
ajird-1586	22	7	to	to	PART
ajird-1586	22	8	transmit	transmit	VERB
ajird-1586	22	9	information	information	NOUN
ajird-1586	22	10	but	but	CCONJ
ajird-1586	22	11	to	to	PART
ajird-1586	22	12	guide	guide	VERB
ajird-1586	22	13	interpretation	interpretation	NOUN
ajird-1586	22	14	and	and	CCONJ
ajird-1586	22	15	evoke	evoke	VERB
ajird-1586	22	16	a	a	DET
ajird-1586	22	17	desired	desire	VERB
ajird-1586	22	18	emotional	emotional	ADJ
ajird-1586	22	19	or	or	CCONJ
ajird-1586	22	20	behavioral	behavioral	ADJ
ajird-1586	22	21	response	response	NOUN
ajird-1586	22	22	.	.	PUNCT
ajird-1586	23	1	this	this	PRON
ajird-1586	23	2	is	be	AUX
ajird-1586	23	3	achieved	achieve	VERB
ajird-1586	23	4	through	through	ADP
ajird-1586	23	5	lexical	lexical	ADJ
ajird-1586	23	6	choices	choice	NOUN
ajird-1586	23	7	,	,	PUNCT
ajird-1586	23	8	rhetorical	rhetorical	ADJ
ajird-1586	23	9	structures	structure	NOUN
ajird-1586	23	10	and	and	CCONJ
ajird-1586	23	11	direct	direct	ADJ
ajird-1586	23	12	audience	audience	NOUN
ajird-1586	23	13	engagement	engagement	NOUN
ajird-1586	23	14	through	through	ADP
ajird-1586	23	15	imperatives	imperative	NOUN
ajird-1586	23	16	or	or	CCONJ
ajird-1586	23	17	inclusive	inclusive	ADJ
ajird-1586	23	18	pronouns	pronoun	NOUN
ajird-1586	23	19	.	.	PUNCT
ajird-1586	24	1	the	the	DET
ajird-1586	24	2	notion	notion	NOUN
ajird-1586	24	3	of	of	ADP
ajird-1586	24	4	translator	translator	NOUN
ajird-1586	24	5	neutrality	neutrality	NOUN
ajird-1586	24	6	has	have	AUX
ajird-1586	24	7	long	long	ADV
ajird-1586	24	8	been	be	AUX
ajird-1586	24	9	contested	contest	VERB
ajird-1586	24	10	in	in	ADP
ajird-1586	24	11	translation	translation	NOUN
ajird-1586	24	12	studies	study	NOUN
ajird-1586	24	13	,	,	PUNCT
ajird-1586	24	14	particularly	particularly	ADV
ajird-1586	24	15	in	in	ADP
ajird-1586	24	16	the	the	DET
ajird-1586	24	17	realm	realm	NOUN
ajird-1586	24	18	of	of	ADP
ajird-1586	24	19	politically	politically	ADV
ajird-1586	24	20	or	or	CCONJ
ajird-1586	24	21	ideologically	ideologically	ADV
ajird-1586	24	22	loaded	load	VERB
ajird-1586	24	23	texts	text	NOUN
ajird-1586	24	24	such	such	ADJ
ajird-1586	24	25	as	as	ADP
ajird-1586	24	26	pr	pr	NOUN
ajird-1586	24	27	discourse	discourse	NOUN
ajird-1586	24	28	.	.	PUNCT
ajird-1586	25	1	rather	rather	ADV
ajird-1586	25	2	than	than	ADP
ajird-1586	25	3	serving	serve	VERB
ajird-1586	25	4	as	as	ADP
ajird-1586	25	5	invisible	invisible	ADJ
ajird-1586	25	6	conduits	conduit	NOUN
ajird-1586	25	7	between	between	ADP
ajird-1586	25	8	languages	language	NOUN
ajird-1586	25	9	,	,	PUNCT
ajird-1586	25	10	translators	translator	NOUN
ajird-1586	25	11	are	be	AUX
ajird-1586	25	12	increasingly	increasingly	ADV
ajird-1586	25	13	recognized	recognize	VERB
ajird-1586	25	14	as	as	ADP
ajird-1586	25	15	active	active	ADJ
ajird-1586	25	16	agents	agent	NOUN
ajird-1586	25	17	in	in	ADP
ajird-1586	25	18	the	the	DET
ajird-1586	25	19	construction	construction	NOUN
ajird-1586	25	20	and	and	CCONJ
ajird-1586	25	21	circulation	circulation	NOUN
ajird-1586	25	22	of	of	ADP
ajird-1586	25	23	meaning	meaning	NOUN
ajird-1586	25	24	.	.	PUNCT
ajird-1586	26	1	mona	mona	PROPN
ajird-1586	26	2	baker	baker	PROPN
ajird-1586	26	3	elaborates	elaborate	VERB
ajird-1586	26	4	on	on	ADP
ajird-1586	26	5	this	this	PRON
ajird-1586	26	6	by	by	ADP
ajird-1586	26	7	noting	note	VERB
ajird-1586	26	8	that	that	SCONJ
ajird-1586	26	9	“	"	PUNCT
ajird-1586	26	10	translators	translator	NOUN
ajird-1586	26	11	are	be	AUX
ajird-1586	26	12	depicted	depict	VERB
ajird-1586	26	13	in	in	ADP
ajird-1586	26	14	our	our	PRON
ajird-1586	26	15	disciplinary	disciplinary	ADJ
ajird-1586	26	16	discourse	discourse	NOUN
ajird-1586	26	17	as	as	ADV
ajird-1586	26	18	honest	honest	ADJ
ajird-1586	26	19	and	and	CCONJ
ajird-1586	26	20	detached	detached	ADJ
ajird-1586	26	21	brokers	broker	NOUN
ajird-1586	26	22	who	who	PRON
ajird-1586	26	23	operate	operate	VERB
ajird-1586	26	24	largely	largely	ADV
ajird-1586	26	25	in	in	ADP
ajird-1586	26	26	the	the	DET
ajird-1586	26	27	‘	'	PUNCT
ajird-1586	26	28	space	space	NOUN
ajird-1586	26	29	between	between	ADP
ajird-1586	26	30	’	'	PUNCT
ajird-1586	26	31	cultures	culture	NOUN
ajird-1586	26	32	”	"	PUNCT
ajird-1586	27	1	[	[	X
ajird-1586	27	2	2	2	NUM
ajird-1586	27	3	;	;	PUNCT
ajird-1586	27	4	p.29	p.29	NOUN
ajird-1586	27	5	]	]	PUNCT
ajird-1586	27	6	,	,	PUNCT
ajird-1586	27	7	while	while	SCONJ
ajird-1586	27	8	in	in	ADP
ajird-1586	27	9	reality	reality	NOUN
ajird-1586	27	10	,	,	PUNCT
ajird-1586	27	11	“	"	PUNCT
ajird-1586	27	12	we	we	PRON
ajird-1586	27	13	participate	participate	VERB
ajird-1586	27	14	in	in	ADP
ajird-1586	27	15	very	very	ADV
ajird-1586	27	16	decisive	decisive	ADJ
ajird-1586	27	17	ways	way	NOUN
ajird-1586	27	18	in	in	ADP
ajird-1586	27	19	promoting	promote	VERB
ajird-1586	27	20	and	and	CCONJ
ajird-1586	27	21	circulating	circulate	VERB
ajird-1586	27	22	narratives	narrative	NOUN
ajird-1586	27	23	and	and	CCONJ
ajird-1586	27	24	discourses	discourse	NOUN
ajird-1586	27	25	of	of	ADP
ajird-1586	27	26	various	various	ADJ
ajird-1586	27	27	types	type	NOUN
ajird-1586	27	28	and	and	CCONJ
ajird-1586	27	29	make	make	VERB
ajird-1586	27	30	our	our	PRON
ajird-1586	27	31	own	own	ADJ
ajird-1586	27	32	choice	choice	NOUN
ajird-1586	27	33	”	"	PUNCT
ajird-1586	28	1	[	[	X
ajird-1586	28	2	1	1	NUM
ajird-1586	28	3	;	;	PUNCT
ajird-1586	28	4	p.4	p.4	X
ajird-1586	28	5	]	]	X
ajird-1586	28	6	.	.	PUNCT
ajird-1586	29	1	this	this	DET
ajird-1586	29	2	perspective	perspective	NOUN
ajird-1586	29	3	is	be	AUX
ajird-1586	29	4	particularly	particularly	ADV
ajird-1586	29	5	relevant	relevant	ADJ
ajird-1586	29	6	in	in	ADP
ajird-1586	29	7	the	the	DET
ajird-1586	29	8	context	context	NOUN
ajird-1586	29	9	of	of	ADP
ajird-1586	29	10	institutional	institutional	ADJ
ajird-1586	29	11	translation	translation	NOUN
ajird-1586	29	12	,	,	PUNCT
ajird-1586	29	13	where	where	SCONJ
ajird-1586	29	14	choices	choice	NOUN
ajird-1586	29	15	made	make	VERB
ajird-1586	29	16	by	by	ADP
ajird-1586	29	17	translators	translator	NOUN
ajird-1586	29	18	can	can	AUX
ajird-1586	29	19	subtly	subtly	ADV
ajird-1586	29	20	,	,	PUNCT
ajird-1586	29	21	yet	yet	ADV
ajird-1586	29	22	powerfully	powerfully	ADV
ajird-1586	29	23	,	,	PUNCT
ajird-1586	29	24	shape	shape	VERB
ajird-1586	29	25	the	the	DET
ajird-1586	29	26	ideological	ideological	ADJ
ajird-1586	29	27	orientation	orientation	NOUN
ajird-1586	29	28	,	,	PUNCT
ajird-1586	29	29	tone	tone	NOUN
ajird-1586	29	30	,	,	PUNCT
ajird-1586	29	31	and	and	CCONJ
ajird-1586	29	32	cultural	cultural	ADJ
ajird-1586	29	33	framing	framing	NOUN
ajird-1586	29	34	of	of	ADP
ajird-1586	29	35	a	a	DET
ajird-1586	29	36	text	text	NOUN
ajird-1586	29	37	.	.	PUNCT
ajird-1586	30	1	closely	closely	ADV
ajird-1586	30	2	related	relate	VERB
ajird-1586	30	3	is	be	AUX
ajird-1586	30	4	the	the	DET
ajird-1586	30	5	strategic	strategic	ADJ
ajird-1586	30	6	nature	nature	NOUN
ajird-1586	30	7	of	of	ADP
ajird-1586	30	8	pr	pr	NOUN
ajird-1586	30	9	language	language	NOUN
ajird-1586	30	10	.	.	PUNCT
ajird-1586	31	1	every	every	DET
ajird-1586	31	2	element	element	NOUN
ajird-1586	31	3	,	,	PUNCT
ajird-1586	31	4	from	from	ADP
ajird-1586	31	5	terminology	terminology	NOUN
ajird-1586	31	6	to	to	ADP
ajird-1586	31	7	tone	tone	NOUN
ajird-1586	31	8	,	,	PUNCT
ajird-1586	31	9	is	be	AUX
ajird-1586	31	10	selected	select	VERB
ajird-1586	31	11	to	to	PART
ajird-1586	31	12	fulfill	fulfill	VERB
ajird-1586	31	13	specific	specific	ADJ
ajird-1586	31	14	communicative	communicative	ADJ
ajird-1586	31	15	objectives	objective	NOUN
ajird-1586	31	16	:	:	PUNCT
ajird-1586	31	17	shaping	shape	VERB
ajird-1586	31	18	public	public	ADJ
ajird-1586	31	19	narratives	narrative	NOUN
ajird-1586	31	20	,	,	PUNCT
ajird-1586	31	21	enhancing	enhance	VERB
ajird-1586	31	22	visibility	visibility	NOUN
ajird-1586	31	23	,	,	PUNCT
ajird-1586	31	24	neutralizing	neutralize	VERB
ajird-1586	31	25	reputational	reputational	ADJ
ajird-1586	31	26	threats	threat	NOUN
ajird-1586	31	27	,	,	PUNCT
ajird-1586	31	28	or	or	CCONJ
ajird-1586	31	29	reinforcing	reinforce	VERB
ajird-1586	31	30	stakeholder	stakeholder	NOUN
ajird-1586	31	31	loyalty	loyalty	NOUN
ajird-1586	31	32	.	.	PUNCT
ajird-1586	32	1	whether	whether	SCONJ
ajird-1586	32	2	it	it	PRON
ajird-1586	32	3	’s	’	VERB
ajird-1586	32	4	a	a	DET
ajird-1586	32	5	sustainability	sustainability	NOUN
ajird-1586	32	6	report	report	NOUN
ajird-1586	32	7	or	or	CCONJ
ajird-1586	32	8	a	a	DET
ajird-1586	32	9	product	product	NOUN
ajird-1586	32	10	launch	launch	NOUN
ajird-1586	32	11	announcement	announcement	NOUN
ajird-1586	32	12	,	,	PUNCT
ajird-1586	32	13	pr	pr	NOUN
ajird-1586	32	14	language	language	NOUN
ajird-1586	32	15	is	be	AUX
ajird-1586	32	16	context	context	NOUN
ajird-1586	32	17	-	-	PUNCT
ajird-1586	32	18	sensitive	sensitive	ADJ
ajird-1586	32	19	and	and	CCONJ
ajird-1586	32	20	carefully	carefully	ADV
ajird-1586	32	21	curated	curate	VERB
ajird-1586	32	22	.	.	PUNCT
ajird-1586	33	1	finally	finally	ADV
ajird-1586	33	2	,	,	PUNCT
ajird-1586	33	3	pr	pr	NOUN
ajird-1586	33	4	discourse	discourse	NOUN
ajird-1586	33	5	is	be	AUX
ajird-1586	33	6	often	often	ADV
ajird-1586	33	7	emotionally	emotionally	ADV
ajird-1586	33	8	colored	color	VERB
ajird-1586	33	9	.	.	PUNCT
ajird-1586	34	1	it	it	PRON
ajird-1586	34	2	draws	draw	VERB
ajird-1586	34	3	heavily	heavily	ADV
ajird-1586	34	4	on	on	ADP
ajird-1586	34	5	affective	affective	ADJ
ajird-1586	34	6	vocabulary	vocabulary	NOUN
ajird-1586	34	7	,	,	PUNCT
ajird-1586	34	8	metaphors	metaphor	NOUN
ajird-1586	34	9	,	,	PUNCT
ajird-1586	34	10	and	and	CCONJ
ajird-1586	34	11	storytelling	storytelle	VERB
ajird-1586	34	12	to	to	PART
ajird-1586	34	13	humanize	humanize	VERB
ajird-1586	34	14	the	the	DET
ajird-1586	34	15	brand	brand	NOUN
ajird-1586	34	16	and	and	CCONJ
ajird-1586	34	17	forge	forge	ADJ
ajird-1586	34	18	emotional	emotional	ADJ
ajird-1586	34	19	bonds	bond	NOUN
ajird-1586	34	20	with	with	ADP
ajird-1586	34	21	the	the	DET
ajird-1586	34	22	audience	audience	NOUN
ajird-1586	34	23	.	.	PUNCT
ajird-1586	35	1	american	american	PROPN
ajird-1586	35	2	journal	journal	PROPN
ajird-1586	35	3	of	of	ADP
ajird-1586	35	4	interdisciplinary	interdisciplinary	ADJ
ajird-1586	35	5	research	research	NOUN
ajird-1586	35	6	and	and	CCONJ
ajird-1586	35	7	development	development	NOUN
ajird-1586	35	8	issn	issn	PROPN
ajird-1586	35	9	online	online	NOUN
ajird-1586	35	10	:	:	PUNCT
ajird-1586	35	11	2771	2771	NUM
ajird-1586	35	12	-	-	SYM
ajird-1586	35	13	8948	8948	NUM
ajird-1586	35	14	website	website	NOUN
ajird-1586	35	15	:	:	PUNCT
ajird-1586	35	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1586	35	17	volume	volume	NOUN
ajird-1586	35	18	42	42	NUM
ajird-1586	35	19	,	,	PUNCT
ajird-1586	35	20	july2025	july2025	PROPN
ajird-1586	35	21	3	3	NUM
ajird-1586	36	1	|	|	ADV
ajird-1586	36	2	p	p	X
ajird-1586	36	3	a	a	DET
ajird-1586	36	4	g	g	NOUN
ajird-1586	36	5	e	e	NOUN
ajird-1586	36	6	main	main	ADJ
ajird-1586	36	7	part	part	NOUN
ajird-1586	36	8	to	to	PART
ajird-1586	36	9	deepen	deepen	VERB
ajird-1586	36	10	the	the	DET
ajird-1586	36	11	analysis	analysis	NOUN
ajird-1586	36	12	of	of	ADP
ajird-1586	36	13	pr	pr	NOUN
ajird-1586	36	14	discourse	discourse	NOUN
ajird-1586	36	15	functions	function	NOUN
ajird-1586	36	16	in	in	ADP
ajird-1586	36	17	translation	translation	NOUN
ajird-1586	36	18	,	,	PUNCT
ajird-1586	36	19	it	it	PRON
ajird-1586	36	20	is	be	AUX
ajird-1586	36	21	useful	useful	ADJ
ajird-1586	36	22	to	to	PART
ajird-1586	36	23	apply	apply	VERB
ajird-1586	36	24	peter	peter	PROPN
ajird-1586	36	25	newmark	newmark	PROPN
ajird-1586	36	26	’s	’s	PART
ajird-1586	36	27	(	(	PUNCT
ajird-1586	36	28	1988	1988	NUM
ajird-1586	36	29	)	)	PUNCT
ajird-1586	36	30	typology	typology	NOUN
ajird-1586	36	31	of	of	ADP
ajird-1586	36	32	language	language	NOUN
ajird-1586	36	33	functions	function	NOUN
ajird-1586	36	34	:	:	PUNCT
ajird-1586	36	35	informative	informative	ADJ
ajird-1586	36	36	,	,	PUNCT
ajird-1586	36	37	vocative	vocative	ADJ
ajird-1586	36	38	,	,	PUNCT
ajird-1586	36	39	and	and	CCONJ
ajird-1586	36	40	expressive	expressive	ADJ
ajird-1586	36	41	.	.	PUNCT
ajird-1586	37	1	he	he	PRON
ajird-1586	37	2	explains	explain	VERB
ajird-1586	37	3	that	that	SCONJ
ajird-1586	37	4	the	the	DET
ajird-1586	37	5	informative	informative	ADJ
ajird-1586	37	6	function	function	NOUN
ajird-1586	37	7	is	be	AUX
ajird-1586	37	8	concerned	concern	VERB
ajird-1586	37	9	with	with	ADP
ajird-1586	37	10	“	"	PUNCT
ajird-1586	37	11	the	the	DET
ajird-1586	37	12	facts	fact	NOUN
ajird-1586	37	13	of	of	ADP
ajird-1586	37	14	a	a	DET
ajird-1586	37	15	topic	topic	NOUN
ajird-1586	37	16	,	,	PUNCT
ajird-1586	37	17	reality	reality	NOUN
ajird-1586	37	18	outside	outside	ADP
ajird-1586	37	19	language	language	NOUN
ajird-1586	37	20	”	"	PUNCT
ajird-1586	37	21	,	,	PUNCT
ajird-1586	37	22	and	and	CCONJ
ajird-1586	37	23	that	that	SCONJ
ajird-1586	37	24	,	,	PUNCT
ajird-1586	37	25	“	"	PUNCT
ajird-1586	37	26	typical	typical	ADJ
ajird-1586	37	27	‘	'	PUNCT
ajird-1586	37	28	informative	informative	ADJ
ajird-1586	37	29	’	'	PUNCT
ajird-1586	37	30	texts	text	NOUN
ajird-1586	37	31	are	be	AUX
ajird-1586	37	32	concerned	concern	VERB
ajird-1586	37	33	with	with	ADP
ajird-1586	37	34	any	any	DET
ajird-1586	37	35	topic	topic	NOUN
ajird-1586	37	36	of	of	ADP
ajird-1586	37	37	knowledge	knowledge	NOUN
ajird-1586	37	38	”	"	PUNCT
ajird-1586	38	1	[	[	X
ajird-1586	38	2	4	4	NUM
ajird-1586	38	3	;	;	PUNCT
ajird-1586	38	4	p.	p.	NOUN
ajird-1586	38	5	40	40	NUM
ajird-1586	38	6	]	]	PUNCT
ajird-1586	38	7	.	.	PUNCT
ajird-1586	39	1	this	this	DET
ajird-1586	39	2	function	function	NOUN
ajird-1586	39	3	corresponds	correspond	VERB
ajird-1586	39	4	directly	directly	ADV
ajird-1586	39	5	to	to	ADP
ajird-1586	39	6	press	press	NOUN
ajird-1586	39	7	releases	release	NOUN
ajird-1586	39	8	,	,	PUNCT
ajird-1586	39	9	public	public	ADJ
ajird-1586	39	10	reports	report	NOUN
ajird-1586	39	11	,	,	PUNCT
ajird-1586	39	12	and	and	CCONJ
ajird-1586	39	13	corporate	corporate	ADJ
ajird-1586	39	14	statements	statement	NOUN
ajird-1586	39	15	in	in	ADP
ajird-1586	39	16	pr	pr	NOUN
ajird-1586	39	17	discourse	discourse	NOUN
ajird-1586	39	18	,	,	PUNCT
ajird-1586	39	19	which	which	PRON
ajird-1586	39	20	aim	aim	VERB
ajird-1586	39	21	to	to	PART
ajird-1586	39	22	inform	inform	VERB
ajird-1586	39	23	the	the	DET
ajird-1586	39	24	audience	audience	NOUN
ajird-1586	39	25	with	with	ADP
ajird-1586	39	26	clarity	clarity	NOUN
ajird-1586	39	27	and	and	CCONJ
ajird-1586	39	28	precision	precision	NOUN
ajird-1586	39	29	.	.	PUNCT
ajird-1586	40	1	the	the	DET
ajird-1586	40	2	vocative	vocative	ADJ
ajird-1586	40	3	function	function	NOUN
ajird-1586	40	4	,	,	PUNCT
ajird-1586	40	5	which	which	PRON
ajird-1586	40	6	aims	aim	VERB
ajird-1586	40	7	to	to	PART
ajird-1586	40	8	“	"	PUNCT
ajird-1586	40	9	call	call	VERB
ajird-1586	40	10	upon	upon	SCONJ
ajird-1586	40	11	the	the	DET
ajird-1586	40	12	readership	readership	NOUN
ajird-1586	40	13	to	to	PART
ajird-1586	40	14	act	act	VERB
ajird-1586	40	15	,	,	PUNCT
ajird-1586	40	16	think	think	VERB
ajird-1586	40	17	or	or	CCONJ
ajird-1586	40	18	feel	feel	VERB
ajird-1586	40	19	”	"	PUNCT
ajird-1586	40	20	[	[	X
ajird-1586	40	21	4	4	NUM
ajird-1586	40	22	;	;	PUNCT
ajird-1586	40	23	p.	p.	NOUN
ajird-1586	40	24	41	41	NUM
ajird-1586	40	25	]	]	PUNCT
ajird-1586	40	26	,	,	PUNCT
ajird-1586	40	27	clearly	clearly	ADV
ajird-1586	40	28	corresponds	correspond	VERB
ajird-1586	40	29	to	to	ADP
ajird-1586	40	30	promotional	promotional	ADJ
ajird-1586	40	31	and	and	CCONJ
ajird-1586	40	32	persuasive	persuasive	ADJ
ajird-1586	40	33	pr	pr	NOUN
ajird-1586	40	34	materials	material	NOUN
ajird-1586	40	35	.	.	PUNCT
ajird-1586	41	1	although	although	SCONJ
ajird-1586	41	2	the	the	DET
ajird-1586	41	3	expressive	expressive	ADJ
ajird-1586	41	4	function	function	NOUN
ajird-1586	41	5	is	be	AUX
ajird-1586	41	6	less	less	ADV
ajird-1586	41	7	central	central	ADJ
ajird-1586	41	8	in	in	ADP
ajird-1586	41	9	pr	pr	NOUN
ajird-1586	41	10	,	,	PUNCT
ajird-1586	41	11	it	it	PRON
ajird-1586	41	12	still	still	ADV
ajird-1586	41	13	plays	play	VERB
ajird-1586	41	14	a	a	DET
ajird-1586	41	15	role	role	NOUN
ajird-1586	41	16	in	in	ADP
ajird-1586	41	17	stylistically	stylistically	ADV
ajird-1586	41	18	crafted	craft	VERB
ajird-1586	41	19	texts	text	NOUN
ajird-1586	41	20	,	,	PUNCT
ajird-1586	41	21	especially	especially	ADV
ajird-1586	41	22	those	those	PRON
ajird-1586	41	23	aiming	aim	VERB
ajird-1586	41	24	for	for	ADP
ajird-1586	41	25	emotional	emotional	ADJ
ajird-1586	41	26	or	or	CCONJ
ajird-1586	41	27	aesthetic	aesthetic	ADJ
ajird-1586	41	28	appeal	appeal	NOUN
ajird-1586	41	29	.	.	PUNCT
ajird-1586	42	1	as	as	ADP
ajird-1586	42	2	p.newmark	p.newmark	NOUN
ajird-1586	42	3	states	state	NOUN
ajird-1586	42	4	,	,	PUNCT
ajird-1586	42	5	“	"	PUNCT
ajird-1586	42	6	few	few	ADJ
ajird-1586	42	7	texts	text	NOUN
ajird-1586	42	8	are	be	AUX
ajird-1586	42	9	purely	purely	ADV
ajird-1586	42	10	expressive	expressive	ADJ
ajird-1586	42	11	,	,	PUNCT
ajird-1586	42	12	informative	informative	ADJ
ajird-1586	42	13	or	or	CCONJ
ajird-1586	42	14	vocative	vocative	ADJ
ajird-1586	42	15	,	,	PUNCT
ajird-1586	42	16	”	"	PUNCT
ajird-1586	42	17	since	since	SCONJ
ajird-1586	42	18	most	most	ADJ
ajird-1586	42	19	texts	text	NOUN
ajird-1586	42	20	combine	combine	VERB
ajird-1586	42	21	all	all	DET
ajird-1586	42	22	three	three	NUM
ajird-1586	42	23	with	with	ADP
ajird-1586	42	24	different	different	ADJ
ajird-1586	42	25	emphases	emphasis	NOUN
ajird-1586	42	26	[	[	X
ajird-1586	42	27	4	4	NUM
ajird-1586	42	28	;	;	PUNCT
ajird-1586	42	29	p.	p.	NOUN
ajird-1586	42	30	42	42	NUM
ajird-1586	42	31	]	]	PUNCT
ajird-1586	42	32	.	.	PUNCT
ajird-1586	43	1	these	these	DET
ajird-1586	43	2	functional	functional	ADJ
ajird-1586	43	3	layers	layer	NOUN
ajird-1586	43	4	often	often	ADV
ajird-1586	43	5	overlap	overlap	VERB
ajird-1586	43	6	,	,	PUNCT
ajird-1586	43	7	especially	especially	ADV
ajird-1586	43	8	in	in	ADP
ajird-1586	43	9	multilingual	multilingual	ADJ
ajird-1586	43	10	contexts	contexts	NOUN
ajird-1586	43	11	,	,	PUNCT
ajird-1586	43	12	where	where	SCONJ
ajird-1586	43	13	translation	translation	NOUN
ajird-1586	43	14	must	must	AUX
ajird-1586	43	15	capture	capture	VERB
ajird-1586	43	16	not	not	PART
ajird-1586	43	17	only	only	ADV
ajird-1586	43	18	the	the	DET
ajird-1586	43	19	surface	surface	NOUN
ajird-1586	43	20	meaning	meaning	NOUN
ajird-1586	43	21	but	but	CCONJ
ajird-1586	43	22	the	the	DET
ajird-1586	43	23	embedded	embed	VERB
ajird-1586	43	24	communicative	communicative	ADJ
ajird-1586	43	25	intent	intent	NOUN
ajird-1586	43	26	.	.	PUNCT
ajird-1586	44	1	as	as	ADP
ajird-1586	44	2	such	such	ADJ
ajird-1586	44	3	,	,	PUNCT
ajird-1586	44	4	the	the	DET
ajird-1586	44	5	pr	pr	NOUN
ajird-1586	44	6	translator	translator	NOUN
ajird-1586	44	7	must	must	AUX
ajird-1586	44	8	simultaneously	simultaneously	ADV
ajird-1586	44	9	decode	decode	VERB
ajird-1586	44	10	and	and	CCONJ
ajird-1586	44	11	recode	recode	NOUN
ajird-1586	44	12	text	text	NOUN
ajird-1586	44	13	in	in	ADP
ajird-1586	44	14	a	a	DET
ajird-1586	44	15	way	way	NOUN
ajird-1586	44	16	that	that	PRON
ajird-1586	44	17	remains	remain	VERB
ajird-1586	44	18	loyal	loyal	ADJ
ajird-1586	44	19	to	to	ADP
ajird-1586	44	20	brand	brand	NOUN
ajird-1586	44	21	identity	identity	NOUN
ajird-1586	44	22	while	while	SCONJ
ajird-1586	44	23	aligning	align	VERB
ajird-1586	44	24	with	with	ADP
ajird-1586	44	25	the	the	DET
ajird-1586	44	26	pragmatic	pragmatic	ADJ
ajird-1586	44	27	and	and	CCONJ
ajird-1586	44	28	stylistic	stylistic	ADJ
ajird-1586	44	29	norms	norm	NOUN
ajird-1586	44	30	of	of	ADP
ajird-1586	44	31	the	the	DET
ajird-1586	44	32	target	target	NOUN
ajird-1586	44	33	language	language	NOUN
ajird-1586	44	34	.	.	PUNCT
ajird-1586	45	1	the	the	DET
ajird-1586	45	2	translation	translation	NOUN
ajird-1586	45	3	of	of	ADP
ajird-1586	45	4	pr	pr	NOUN
ajird-1586	45	5	discourse	discourse	NOUN
ajird-1586	45	6	presents	present	VERB
ajird-1586	45	7	a	a	DET
ajird-1586	45	8	range	range	NOUN
ajird-1586	45	9	of	of	ADP
ajird-1586	45	10	linguistic	linguistic	ADJ
ajird-1586	45	11	and	and	CCONJ
ajird-1586	45	12	cultural	cultural	ADJ
ajird-1586	45	13	challenges	challenge	NOUN
ajird-1586	45	14	,	,	PUNCT
ajird-1586	45	15	many	many	ADJ
ajird-1586	45	16	of	of	ADP
ajird-1586	45	17	which	which	PRON
ajird-1586	45	18	stem	stem	VERB
ajird-1586	45	19	from	from	ADP
ajird-1586	45	20	the	the	DET
ajird-1586	45	21	dynamic	dynamic	ADJ
ajird-1586	45	22	,	,	PUNCT
ajird-1586	45	23	idiomatic	idiomatic	ADJ
ajird-1586	45	24	,	,	PUNCT
ajird-1586	45	25	and	and	CCONJ
ajird-1586	45	26	context	context	NOUN
ajird-1586	45	27	-	-	PUNCT
ajird-1586	45	28	dependent	dependent	ADJ
ajird-1586	45	29	nature	nature	NOUN
ajird-1586	45	30	of	of	ADP
ajird-1586	45	31	englishlanguage	englishlanguage	NOUN
ajird-1586	45	32	pr	pr	NOUN
ajird-1586	45	33	terminology	terminology	NOUN
ajird-1586	45	34	.	.	PUNCT
ajird-1586	46	1	one	one	NUM
ajird-1586	46	2	of	of	ADP
ajird-1586	46	3	the	the	DET
ajird-1586	46	4	key	key	ADJ
ajird-1586	46	5	challenges	challenge	NOUN
ajird-1586	46	6	in	in	ADP
ajird-1586	46	7	translating	translate	VERB
ajird-1586	46	8	public	public	ADJ
ajird-1586	46	9	relations	relation	NOUN
ajird-1586	46	10	(	(	PUNCT
ajird-1586	46	11	pr	pr	NOUN
ajird-1586	46	12	)	)	PUNCT
ajird-1586	46	13	discourse	discourse	NOUN
ajird-1586	46	14	lies	lie	VERB
ajird-1586	46	15	in	in	ADP
ajird-1586	46	16	balancing	balance	VERB
ajird-1586	46	17	the	the	DET
ajird-1586	46	18	communicative	communicative	ADJ
ajird-1586	46	19	intent	intent	NOUN
ajird-1586	46	20	of	of	ADP
ajird-1586	46	21	the	the	DET
ajird-1586	46	22	message	message	NOUN
ajird-1586	46	23	with	with	ADP
ajird-1586	46	24	its	its	PRON
ajird-1586	46	25	semantic	semantic	ADJ
ajird-1586	46	26	content	content	NOUN
ajird-1586	46	27	.	.	PUNCT
ajird-1586	47	1	as	as	SCONJ
ajird-1586	47	2	p.newmark	p.newmark	NOUN
ajird-1586	47	3	points	point	VERB
ajird-1586	47	4	out	out	ADP
ajird-1586	47	5	,	,	PUNCT
ajird-1586	47	6	translation	translation	NOUN
ajird-1586	47	7	can	can	AUX
ajird-1586	47	8	be	be	AUX
ajird-1586	47	9	approached	approach	VERB
ajird-1586	47	10	from	from	ADP
ajird-1586	47	11	the	the	DET
ajird-1586	47	12	point	point	NOUN
ajird-1586	47	13	of	of	ADP
ajird-1586	47	14	view	view	NOUN
ajird-1586	47	15	of	of	ADP
ajird-1586	47	16	the	the	DET
ajird-1586	47	17	reader	reader	NOUN
ajird-1586	47	18	,	,	PUNCT
ajird-1586	47	19	distinguishing	distinguish	VERB
ajird-1586	47	20	between	between	ADP
ajird-1586	47	21	semantic	semantic	ADJ
ajird-1586	47	22	translation	translation	NOUN
ajird-1586	47	23	,	,	PUNCT
ajird-1586	47	24	which	which	PRON
ajird-1586	47	25	focuses	focus	VERB
ajird-1586	47	26	on	on	ADP
ajird-1586	47	27	the	the	DET
ajird-1586	47	28	precise	precise	ADJ
ajird-1586	47	29	meaning	meaning	NOUN
ajird-1586	47	30	of	of	ADP
ajird-1586	47	31	the	the	DET
ajird-1586	47	32	original	original	ADJ
ajird-1586	47	33	text	text	NOUN
ajird-1586	47	34	,	,	PUNCT
ajird-1586	47	35	and	and	CCONJ
ajird-1586	47	36	communicative	communicative	ADJ
ajird-1586	47	37	translation	translation	NOUN
ajird-1586	47	38	,	,	PUNCT
ajird-1586	47	39	which	which	PRON
ajird-1586	47	40	aims	aim	VERB
ajird-1586	47	41	to	to	PART
ajird-1586	47	42	produce	produce	VERB
ajird-1586	47	43	the	the	DET
ajird-1586	47	44	same	same	ADJ
ajird-1586	47	45	effect	effect	NOUN
ajird-1586	47	46	on	on	ADP
ajird-1586	47	47	the	the	DET
ajird-1586	47	48	target	target	NOUN
ajird-1586	47	49	audience	audience	NOUN
ajird-1586	47	50	as	as	SCONJ
ajird-1586	47	51	the	the	DET
ajird-1586	47	52	source	source	NOUN
ajird-1586	47	53	text	text	NOUN
ajird-1586	47	54	did	do	VERB
ajird-1586	47	55	on	on	ADP
ajird-1586	47	56	its	its	PRON
ajird-1586	47	57	original	original	ADJ
ajird-1586	47	58	readers	reader	NOUN
ajird-1586	47	59	.	.	PUNCT
ajird-1586	48	1	notably	notably	ADV
ajird-1586	48	2	,	,	PUNCT
ajird-1586	48	3	p.newmark	p.newmark	NOUN
ajird-1586	48	4	acknowledges	acknowledge	VERB
ajird-1586	48	5	that	that	SCONJ
ajird-1586	48	6	“	"	PUNCT
ajird-1586	48	7	all	all	DET
ajird-1586	48	8	translation	translation	NOUN
ajird-1586	48	9	must	must	AUX
ajird-1586	48	10	be	be	AUX
ajird-1586	48	11	in	in	ADP
ajird-1586	48	12	some	some	DET
ajird-1586	48	13	degree	degree	NOUN
ajird-1586	48	14	both	both	CCONJ
ajird-1586	48	15	communicative	communicative	ADJ
ajird-1586	48	16	and	and	CCONJ
ajird-1586	48	17	semantic	semantic	ADJ
ajird-1586	48	18	,	,	PUNCT
ajird-1586	48	19	social	social	ADJ
ajird-1586	48	20	and	and	CCONJ
ajird-1586	48	21	individual	individual	ADJ
ajird-1586	48	22	.	.	PUNCT
ajird-1586	48	23	”	"	PUNCT
ajird-1586	49	1	[	[	X
ajird-1586	49	2	5	5	NUM
ajird-1586	49	3	;	;	PUNCT
ajird-1586	49	4	97p	97p	NUM
ajird-1586	49	5	.	.	PUNCT
ajird-1586	49	6	]	]	PUNCT
ajird-1586	50	1	this	this	DET
ajird-1586	50	2	dual	dual	ADJ
ajird-1586	50	3	nature	nature	NOUN
ajird-1586	50	4	of	of	ADP
ajird-1586	50	5	translation	translation	NOUN
ajird-1586	50	6	becomes	become	VERB
ajird-1586	50	7	particularly	particularly	ADV
ajird-1586	50	8	relevant	relevant	ADJ
ajird-1586	50	9	in	in	ADP
ajird-1586	50	10	pr	pr	NOUN
ajird-1586	50	11	,	,	PUNCT
ajird-1586	50	12	where	where	SCONJ
ajird-1586	50	13	the	the	DET
ajird-1586	50	14	translator	translator	NOUN
ajird-1586	50	15	must	must	AUX
ajird-1586	50	16	retain	retain	VERB
ajird-1586	50	17	terminological	terminological	ADJ
ajird-1586	50	18	accuracy	accuracy	NOUN
ajird-1586	50	19	while	while	SCONJ
ajird-1586	50	20	also	also	ADV
ajird-1586	50	21	adapting	adapt	VERB
ajird-1586	50	22	stylistically	stylistically	ADV
ajird-1586	50	23	and	and	CCONJ
ajird-1586	50	24	culturally	culturally	ADV
ajird-1586	50	25	to	to	ADP
ajird-1586	50	26	the	the	DET
ajird-1586	50	27	expectations	expectation	NOUN
ajird-1586	50	28	of	of	ADP
ajird-1586	50	29	a	a	DET
ajird-1586	50	30	target	target	NOUN
ajird-1586	50	31	audience	audience	NOUN
ajird-1586	50	32	.	.	PUNCT
ajird-1586	51	1	to	to	PART
ajird-1586	51	2	ensure	ensure	VERB
ajird-1586	51	3	terminological	terminological	ADJ
ajird-1586	51	4	clarity	clarity	NOUN
ajird-1586	51	5	and	and	CCONJ
ajird-1586	51	6	consistency	consistency	NOUN
ajird-1586	51	7	in	in	ADP
ajird-1586	51	8	translation	translation	NOUN
ajird-1586	51	9	,	,	PUNCT
ajird-1586	51	10	especially	especially	ADV
ajird-1586	51	11	in	in	ADP
ajird-1586	51	12	professional	professional	ADJ
ajird-1586	51	13	domains	domain	NOUN
ajird-1586	51	14	such	such	ADJ
ajird-1586	51	15	as	as	ADP
ajird-1586	51	16	pr	pr	NOUN
ajird-1586	51	17	,	,	PUNCT
ajird-1586	51	18	translators	translator	NOUN
ajird-1586	51	19	often	often	ADV
ajird-1586	51	20	rely	rely	VERB
ajird-1586	51	21	on	on	ADP
ajird-1586	51	22	principles	principle	NOUN
ajird-1586	51	23	established	establish	VERB
ajird-1586	51	24	by	by	ADP
ajird-1586	51	25	terminologists	terminologist	NOUN
ajird-1586	51	26	.	.	PUNCT
ajird-1586	52	1	these	these	DET
ajird-1586	52	2	principles	principle	NOUN
ajird-1586	52	3	help	help	AUX
ajird-1586	52	4	determine	determine	VERB
ajird-1586	52	5	which	which	DET
ajird-1586	52	6	terms	term	NOUN
ajird-1586	52	7	should	should	AUX
ajird-1586	52	8	be	be	AUX
ajird-1586	52	9	used	use	VERB
ajird-1586	52	10	when	when	SCONJ
ajird-1586	52	11	multiple	multiple	ADJ
ajird-1586	52	12	synonymous	synonymous	ADJ
ajird-1586	52	13	options	option	NOUN
ajird-1586	52	14	exist	exist	VERB
ajird-1586	52	15	.	.	PUNCT
ajird-1586	53	1	as	as	SCONJ
ajird-1586	53	2	noted	note	VERB
ajird-1586	53	3	by	by	ADP
ajird-1586	53	4	hudeček	hudeček	PROPN
ajird-1586	53	5	l.	l.	PROPN
ajird-1586	53	6	and	and	CCONJ
ajird-1586	53	7	ćutuk	ćutuk	NOUN
ajird-1586	53	8	i	i	PRON
ajird-1586	53	9	,	,	PUNCT
ajird-1586	53	10	“	"	PUNCT
ajird-1586	53	11	terminologists	terminologist	NOUN
ajird-1586	53	12	standardize	standardize	VERB
ajird-1586	53	13	terminology	terminology	NOUN
ajird-1586	53	14	,	,	PUNCT
ajird-1586	53	15	i.e.	i.e.	X
ajird-1586	53	16	they	they	PRON
ajird-1586	53	17	give	give	VERB
ajird-1586	53	18	preference	preference	NOUN
ajird-1586	53	19	to	to	ADP
ajird-1586	53	20	a	a	DET
ajird-1586	53	21	certain	certain	ADJ
ajird-1586	53	22	synonymous	synonymous	ADJ
ajird-1586	53	23	pair	pair	NOUN
ajird-1586	53	24	or	or	CCONJ
ajird-1586	53	25	sequence	sequence	NOUN
ajird-1586	53	26	over	over	ADP
ajird-1586	53	27	another	another	DET
ajird-1586	53	28	pair	pair	NOUN
ajird-1586	53	29	or	or	CCONJ
ajird-1586	53	30	sequence	sequence	NOUN
ajird-1586	53	31	,	,	PUNCT
ajird-1586	53	32	in	in	ADP
ajird-1586	53	33	accordance	accordance	NOUN
ajird-1586	53	34	with	with	ADP
ajird-1586	53	35	these	these	DET
ajird-1586	53	36	fundamental	fundamental	ADJ
ajird-1586	53	37	terminological	terminological	ADJ
ajird-1586	53	38	principles	principle	NOUN
ajird-1586	53	39	:	:	PUNCT
ajird-1586	53	40	(	(	PUNCT
ajird-1586	53	41	1	1	X
ajird-1586	53	42	)	)	PUNCT
ajird-1586	53	43	native	native	ADJ
ajird-1586	53	44	terms	term	NOUN
ajird-1586	53	45	take	take	VERB
ajird-1586	53	46	precedence	precedence	NOUN
ajird-1586	53	47	over	over	ADP
ajird-1586	53	48	foreign	foreign	ADJ
ajird-1586	53	49	terms	term	NOUN
ajird-1586	53	50	;	;	PUNCT
ajird-1586	53	51	(	(	PUNCT
ajird-1586	53	52	2	2	X
ajird-1586	53	53	)	)	PUNCT
ajird-1586	53	54	terms	term	NOUN
ajird-1586	53	55	must	must	AUX
ajird-1586	53	56	be	be	AUX
ajird-1586	53	57	adapted	adapt	VERB
ajird-1586	53	58	to	to	ADP
ajird-1586	53	59	the	the	DET
ajird-1586	53	60	standard	standard	ADJ
ajird-1586	53	61	language	language	NOUN
ajird-1586	53	62	,	,	PUNCT
ajird-1586	53	63	then	then	ADV
ajird-1586	53	64	such	such	ADJ
ajird-1586	53	65	terms	term	NOUN
ajird-1586	53	66	take	take	VERB
ajird-1586	53	67	precedence	precedence	NOUN
ajird-1586	53	68	over	over	ADP
ajird-1586	53	69	unadapted	unadapted	ADJ
ajird-1586	53	70	terms	term	NOUN
ajird-1586	53	71	;	;	PUNCT
ajird-1586	53	72	(	(	PUNCT
ajird-1586	53	73	3	3	X
ajird-1586	53	74	)	)	PUNCT
ajird-1586	53	75	terms	term	NOUN
ajird-1586	53	76	take	take	VERB
ajird-1586	53	77	precedence	precedence	NOUN
ajird-1586	53	78	over	over	ADP
ajird-1586	53	79	other	other	ADJ
ajird-1586	53	80	synonymous	synonymous	ADJ
ajird-1586	53	81	terms	term	NOUN
ajird-1586	53	82	if	if	SCONJ
ajird-1586	53	83	they	they	PRON
ajird-1586	53	84	correspond	correspond	VERB
ajird-1586	53	85	to	to	ADP
ajird-1586	53	86	the	the	DET
ajird-1586	53	87	concept	concept	NOUN
ajird-1586	53	88	they	they	PRON
ajird-1586	53	89	were	be	AUX
ajird-1586	53	90	assigned	assign	VERB
ajird-1586	53	91	to	to	PART
ajird-1586	53	92	and	and	CCONJ
ajird-1586	53	93	reflect	reflect	VERB
ajird-1586	53	94	their	their	PRON
ajird-1586	53	95	place	place	NOUN
ajird-1586	53	96	in	in	ADP
ajird-1586	53	97	the	the	DET
ajird-1586	53	98	conceptual	conceptual	ADJ
ajird-1586	53	99	system	system	NOUN
ajird-1586	53	100	.	.	PUNCT
ajird-1586	53	101	”	"	PUNCT
ajird-1586	54	1	[	[	X
ajird-1586	54	2	3	3	NUM
ajird-1586	54	3	;	;	PUNCT
ajird-1586	54	4	p.	p.	NOUN
ajird-1586	54	5	37	37	NUM
ajird-1586	54	6	]	]	PUNCT
ajird-1586	54	7	american	american	PROPN
ajird-1586	54	8	journal	journal	PROPN
ajird-1586	54	9	of	of	ADP
ajird-1586	54	10	interdisciplinary	interdisciplinary	ADJ
ajird-1586	54	11	research	research	NOUN
ajird-1586	54	12	and	and	CCONJ
ajird-1586	54	13	development	development	NOUN
ajird-1586	54	14	issn	issn	PROPN
ajird-1586	54	15	online	online	NOUN
ajird-1586	54	16	:	:	PUNCT
ajird-1586	54	17	2771	2771	NUM
ajird-1586	54	18	-	-	SYM
ajird-1586	54	19	8948	8948	NUM
ajird-1586	54	20	website	website	NOUN
ajird-1586	54	21	:	:	PUNCT
ajird-1586	54	22	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1586	54	23	volume	volume	NOUN
ajird-1586	54	24	42	42	NUM
ajird-1586	54	25	,	,	PUNCT
ajird-1586	54	26	july2025	july2025	PROPN
ajird-1586	54	27	4	4	NUM
ajird-1586	54	28	|	|	ADV
ajird-1586	54	29	p	p	X
ajird-1586	54	30	a	a	DET
ajird-1586	54	31	g	g	NOUN
ajird-1586	54	32	e	e	NOUN
ajird-1586	54	33	this	this	PRON
ajird-1586	54	34	can	can	AUX
ajird-1586	54	35	be	be	AUX
ajird-1586	54	36	observed	observe	VERB
ajird-1586	54	37	in	in	ADP
ajird-1586	54	38	the	the	DET
ajird-1586	54	39	following	follow	VERB
ajird-1586	54	40	relevant	relevant	ADJ
ajird-1586	54	41	cases	case	NOUN
ajird-1586	54	42	:	:	PUNCT
ajird-1586	54	43	–	–	PUNCT
ajird-1586	54	44	brief	brief	ADJ
ajird-1586	54	45	→	→	SYM
ajird-1586	54	46	бриф	бриф	NOUN
ajird-1586	54	47	(	(	PUNCT
ajird-1586	54	48	transliteration	transliteration	NOUN
ajird-1586	54	49	)	)	PUNCT
ajird-1586	54	50	vs.	vs.	X
ajird-1586	54	51	техническое	техническое	X
ajird-1586	54	52	задание	задание	PROPN
ajird-1586	54	53	(	(	PUNCT
ajird-1586	54	54	equivalent	equivalent	ADJ
ajird-1586	54	55	)	)	PUNCT
ajird-1586	54	56	–	–	PUNCT
ajird-1586	54	57	although	although	SCONJ
ajird-1586	54	58	бриф	бриф	NOUN
ajird-1586	54	59	is	be	AUX
ajird-1586	54	60	commonly	commonly	ADV
ajird-1586	54	61	used	use	VERB
ajird-1586	54	62	in	in	ADP
ajird-1586	54	63	marketing	marketing	NOUN
ajird-1586	54	64	,	,	PUNCT
ajird-1586	54	65	in	in	ADP
ajird-1586	54	66	formal	formal	ADJ
ajird-1586	54	67	contexts	contexts	NOUN
ajird-1586	54	68	техническое	техническое	VERB
ajird-1586	54	69	задание	задание	PROPN
ajird-1586	54	70	may	may	AUX
ajird-1586	54	71	be	be	AUX
ajird-1586	54	72	preferred	prefer	VERB
ajird-1586	54	73	for	for	ADP
ajird-1586	54	74	clarity	clarity	NOUN
ajird-1586	54	75	.	.	PUNCT
ajird-1586	55	1	–	–	PUNCT
ajird-1586	55	2	internal	internal	ADJ
ajird-1586	55	3	communication	communication	NOUN
ajird-1586	55	4	→	→	SYM
ajird-1586	55	5	интернaя	интернaя	PROPN
ajird-1586	55	6	коммуникация	коммуникация	PROPN
ajird-1586	55	7	(	(	PUNCT
ajird-1586	55	8	calque	calque	PROPN
ajird-1586	55	9	)	)	PUNCT
ajird-1586	55	10	vs.	vs.	X
ajird-1586	55	11	внутренняя	внутренняя	PROPN
ajird-1586	55	12	коммуникация	коммуникация	PROPN
ajird-1586	55	13	(	(	PUNCT
ajird-1586	55	14	equivalent	equivalent	ADJ
ajird-1586	55	15	)	)	PUNCT
ajird-1586	55	16	–	–	PUNCT
ajird-1586	55	17	the	the	DET
ajird-1586	55	18	russian	russian	ADJ
ajird-1586	55	19	term	term	NOUN
ajird-1586	55	20	внутренняя	внутренняя	ADV
ajird-1586	55	21	aligns	align	VERB
ajird-1586	55	22	better	well	ADV
ajird-1586	55	23	with	with	ADP
ajird-1586	55	24	standard	standard	ADJ
ajird-1586	55	25	usage	usage	NOUN
ajird-1586	55	26	“	"	PUNCT
ajird-1586	55	27	внешняя	внешняя	PROPN
ajird-1586	55	28	коммуникация	коммуникация	NOUN
ajird-1586	55	29	”	"	PUNCT
ajird-1586	55	30	,	,	PUNCT
ajird-1586	55	31	maintaining	maintain	VERB
ajird-1586	55	32	conceptual	conceptual	ADJ
ajird-1586	55	33	consistency	consistency	NOUN
ajird-1586	55	34	.	.	PUNCT
ajird-1586	56	1	–	–	PUNCT
ajird-1586	56	2	feedback	feedback	NOUN
ajird-1586	56	3	→	→	SYM
ajird-1586	56	4	фидбек	фидбек	NOUN
ajird-1586	56	5	(	(	PUNCT
ajird-1586	56	6	loan	loan	NOUN
ajird-1586	56	7	)	)	PUNCT
ajird-1586	56	8	vs.	vs.	ADP
ajird-1586	56	9	обратная	обратная	NOUN
ajird-1586	56	10	связь	связь	NOUN
ajird-1586	56	11	(	(	PUNCT
ajird-1586	56	12	equivalent	equivalent	ADJ
ajird-1586	56	13	)	)	PUNCT
ajird-1586	56	14	–	–	PUNCT
ajird-1586	56	15	обратная	обратная	NOUN
ajird-1586	56	16	связь	связь	NOUN
ajird-1586	56	17	is	be	AUX
ajird-1586	56	18	stylistically	stylistically	ADJ
ajird-1586	56	19	and	and	CCONJ
ajird-1586	56	20	terminologically	terminologically	ADV
ajird-1586	56	21	neutral	neutral	ADJ
ajird-1586	56	22	and	and	CCONJ
ajird-1586	56	23	more	more	ADV
ajird-1586	56	24	appropriate	appropriate	ADJ
ajird-1586	56	25	in	in	ADP
ajird-1586	56	26	formal	formal	ADJ
ajird-1586	56	27	or	or	CCONJ
ajird-1586	56	28	official	official	ADJ
ajird-1586	56	29	communication	communication	NOUN
ajird-1586	56	30	.	.	PUNCT
ajird-1586	57	1	moreover	moreover	ADV
ajird-1586	57	2	,	,	PUNCT
ajird-1586	57	3	successful	successful	ADJ
ajird-1586	57	4	pr	pr	NOUN
ajird-1586	57	5	translation	translation	NOUN
ajird-1586	57	6	requires	require	VERB
ajird-1586	57	7	adaptation	adaptation	NOUN
ajird-1586	57	8	of	of	ADP
ajird-1586	57	9	tone	tone	NOUN
ajird-1586	57	10	and	and	CCONJ
ajird-1586	57	11	register	register	VERB
ajird-1586	57	12	.	.	PUNCT
ajird-1586	58	1	english	english	ADJ
ajird-1586	58	2	pr	pr	NOUN
ajird-1586	58	3	texts	text	NOUN
ajird-1586	58	4	tend	tend	VERB
ajird-1586	58	5	to	to	PART
ajird-1586	58	6	be	be	AUX
ajird-1586	58	7	direct	direct	ADJ
ajird-1586	58	8	,	,	PUNCT
ajird-1586	58	9	engaging	engaging	ADJ
ajird-1586	58	10	,	,	PUNCT
ajird-1586	58	11	and	and	CCONJ
ajird-1586	58	12	optimistic	optimistic	ADJ
ajird-1586	58	13	,	,	PUNCT
ajird-1586	58	14	often	often	ADV
ajird-1586	58	15	using	use	VERB
ajird-1586	58	16	first	first	ADJ
ajird-1586	58	17	-	-	PUNCT
ajird-1586	58	18	person	person	NOUN
ajird-1586	58	19	plural	plural	NOUN
ajird-1586	58	20	,	,	PUNCT
ajird-1586	58	21	“	"	PUNCT
ajird-1586	58	22	we	we	PRON
ajird-1586	58	23	believe	believe	VERB
ajird-1586	58	24	…	…	PUNCT
ajird-1586	58	25	”	"	PUNCT
ajird-1586	58	26	,	,	PUNCT
ajird-1586	58	27	“	"	PUNCT
ajird-1586	58	28	we	we	PRON
ajird-1586	58	29	deliver	deliver	VERB
ajird-1586	58	30	…	…	PUNCT
ajird-1586	58	31	”	"	PUNCT
ajird-1586	58	32	,	,	PUNCT
ajird-1586	58	33	to	to	PART
ajird-1586	58	34	build	build	VERB
ajird-1586	58	35	rapport	rapport	NOUN
ajird-1586	58	36	.	.	PUNCT
ajird-1586	59	1	in	in	ADP
ajird-1586	59	2	contrast	contrast	NOUN
ajird-1586	59	3	,	,	PUNCT
ajird-1586	59	4	russian	russian	ADJ
ajird-1586	59	5	pr	pr	NOUN
ajird-1586	59	6	writing	writing	NOUN
ajird-1586	59	7	typically	typically	ADV
ajird-1586	59	8	favors	favor	VERB
ajird-1586	59	9	a	a	DET
ajird-1586	59	10	more	more	ADV
ajird-1586	59	11	formal	formal	ADJ
ajird-1586	59	12	,	,	PUNCT
ajird-1586	59	13	reserved	reserved	ADJ
ajird-1586	59	14	style	style	NOUN
ajird-1586	59	15	,	,	PUNCT
ajird-1586	59	16	emphasizing	emphasize	VERB
ajird-1586	59	17	institutional	institutional	ADJ
ajird-1586	59	18	authority	authority	NOUN
ajird-1586	59	19	and	and	CCONJ
ajird-1586	59	20	objectivity	objectivity	NOUN
ajird-1586	59	21	.	.	PUNCT
ajird-1586	60	1	adapting	adapt	VERB
ajird-1586	60	2	the	the	DET
ajird-1586	60	3	tone	tone	NOUN
ajird-1586	60	4	requires	require	VERB
ajird-1586	60	5	not	not	PART
ajird-1586	60	6	only	only	ADV
ajird-1586	60	7	lexical	lexical	ADJ
ajird-1586	60	8	changes	change	NOUN
ajird-1586	60	9	but	but	CCONJ
ajird-1586	60	10	also	also	ADV
ajird-1586	60	11	syntactic	syntactic	ADJ
ajird-1586	60	12	restructuring	restructuring	NOUN
ajird-1586	60	13	and	and	CCONJ
ajird-1586	60	14	shifts	shift	NOUN
ajird-1586	60	15	in	in	ADP
ajird-1586	60	16	narrative	narrative	NOUN
ajird-1586	60	17	perspective	perspective	NOUN
ajird-1586	60	18	.	.	PUNCT
ajird-1586	61	1	the	the	DET
ajird-1586	61	2	translator	translator	NOUN
ajird-1586	61	3	’s	’s	PART
ajird-1586	61	4	task	task	NOUN
ajird-1586	61	5	,	,	PUNCT
ajird-1586	61	6	therefore	therefore	ADV
ajird-1586	61	7	,	,	PUNCT
ajird-1586	61	8	is	be	AUX
ajird-1586	61	9	to	to	PART
ajird-1586	61	10	maintain	maintain	VERB
ajird-1586	61	11	the	the	DET
ajird-1586	61	12	persuasive	persuasive	ADJ
ajird-1586	61	13	intent	intent	NOUN
ajird-1586	61	14	of	of	ADP
ajird-1586	61	15	the	the	DET
ajird-1586	61	16	original	original	ADJ
ajird-1586	61	17	while	while	NOUN
ajird-1586	61	18	aligning	align	VERB
ajird-1586	61	19	the	the	DET
ajird-1586	61	20	communicative	communicative	ADJ
ajird-1586	61	21	style	style	NOUN
ajird-1586	61	22	with	with	ADP
ajird-1586	61	23	the	the	DET
ajird-1586	61	24	expectations	expectation	NOUN
ajird-1586	61	25	and	and	CCONJ
ajird-1586	61	26	norms	norm	NOUN
ajird-1586	61	27	of	of	ADP
ajird-1586	61	28	the	the	DET
ajird-1586	61	29	target	target	NOUN
ajird-1586	61	30	audience	audience	NOUN
ajird-1586	61	31	.	.	PUNCT
ajird-1586	62	1	these	these	DET
ajird-1586	62	2	issues	issue	NOUN
ajird-1586	62	3	highlight	highlight	VERB
ajird-1586	62	4	that	that	SCONJ
ajird-1586	62	5	translating	translate	VERB
ajird-1586	62	6	pr	pr	NOUN
ajird-1586	62	7	discourse	discourse	NOUN
ajird-1586	62	8	is	be	AUX
ajird-1586	62	9	a	a	DET
ajird-1586	62	10	deeply	deeply	ADV
ajird-1586	62	11	interpretive	interpretive	ADJ
ajird-1586	62	12	act	act	NOUN
ajird-1586	62	13	,	,	PUNCT
ajird-1586	62	14	one	one	NUM
ajird-1586	62	15	that	that	PRON
ajird-1586	62	16	requires	require	VERB
ajird-1586	62	17	not	not	PART
ajird-1586	62	18	just	just	ADV
ajird-1586	62	19	language	language	NOUN
ajird-1586	62	20	proficiency	proficiency	NOUN
ajird-1586	62	21	,	,	PUNCT
ajird-1586	62	22	but	but	CCONJ
ajird-1586	62	23	a	a	DET
ajird-1586	62	24	nuanced	nuanced	ADJ
ajird-1586	62	25	understanding	understanding	NOUN
ajird-1586	62	26	of	of	ADP
ajird-1586	62	27	semiotics	semiotic	NOUN
ajird-1586	62	28	,	,	PUNCT
ajird-1586	62	29	audience	audience	NOUN
ajird-1586	62	30	psychology	psychology	NOUN
ajird-1586	62	31	,	,	PUNCT
ajird-1586	62	32	and	and	CCONJ
ajird-1586	62	33	communicative	communicative	ADJ
ajird-1586	62	34	strategy	strategy	NOUN
ajird-1586	62	35	across	across	ADP
ajird-1586	62	36	cultures	culture	NOUN
ajird-1586	62	37	.	.	PUNCT
ajird-1586	63	1	the	the	DET
ajird-1586	63	2	translation	translation	NOUN
ajird-1586	63	3	of	of	ADP
ajird-1586	63	4	public	public	ADJ
ajird-1586	63	5	relations	relation	NOUN
ajird-1586	63	6	discourse	discourse	NOUN
ajird-1586	63	7	is	be	AUX
ajird-1586	63	8	not	not	PART
ajird-1586	63	9	merely	merely	ADV
ajird-1586	63	10	a	a	DET
ajird-1586	63	11	technical	technical	ADJ
ajird-1586	63	12	procedure	procedure	NOUN
ajird-1586	63	13	of	of	ADP
ajird-1586	63	14	word	word	NOUN
ajird-1586	63	15	substitution	substitution	NOUN
ajird-1586	63	16	,	,	PUNCT
ajird-1586	63	17	it	it	PRON
ajird-1586	63	18	is	be	AUX
ajird-1586	63	19	a	a	DET
ajird-1586	63	20	strategic	strategic	ADJ
ajird-1586	63	21	process	process	NOUN
ajird-1586	63	22	that	that	PRON
ajird-1586	63	23	negotiates	negotiate	VERB
ajird-1586	63	24	meaning	meaning	NOUN
ajird-1586	63	25	between	between	ADP
ajird-1586	63	26	cultures	culture	NOUN
ajird-1586	63	27	,	,	PUNCT
ajird-1586	63	28	professional	professional	ADJ
ajird-1586	63	29	registers	register	NOUN
ajird-1586	63	30	,	,	PUNCT
ajird-1586	63	31	and	and	CCONJ
ajird-1586	63	32	communicative	communicative	ADJ
ajird-1586	63	33	intents	intent	NOUN
ajird-1586	63	34	.	.	PUNCT
ajird-1586	64	1	the	the	DET
ajird-1586	64	2	strategies	strategy	NOUN
ajird-1586	64	3	employed	employ	VERB
ajird-1586	64	4	by	by	ADP
ajird-1586	64	5	translators	translator	NOUN
ajird-1586	64	6	in	in	ADP
ajird-1586	64	7	pr	pr	NOUN
ajird-1586	64	8	contexts	context	NOUN
ajird-1586	64	9	are	be	AUX
ajird-1586	64	10	shaped	shape	VERB
ajird-1586	64	11	by	by	ADP
ajird-1586	64	12	the	the	DET
ajird-1586	64	13	goals	goal	NOUN
ajird-1586	64	14	of	of	ADP
ajird-1586	64	15	the	the	DET
ajird-1586	64	16	campaign	campaign	NOUN
ajird-1586	64	17	,	,	PUNCT
ajird-1586	64	18	the	the	DET
ajird-1586	64	19	expectations	expectation	NOUN
ajird-1586	64	20	of	of	ADP
ajird-1586	64	21	the	the	DET
ajird-1586	64	22	target	target	NOUN
ajird-1586	64	23	audience	audience	NOUN
ajird-1586	64	24	,	,	PUNCT
ajird-1586	64	25	and	and	CCONJ
ajird-1586	64	26	the	the	DET
ajird-1586	64	27	linguistic	linguistic	ADJ
ajird-1586	64	28	resources	resource	NOUN
ajird-1586	64	29	of	of	ADP
ajird-1586	64	30	the	the	DET
ajird-1586	64	31	target	target	NOUN
ajird-1586	64	32	language	language	NOUN
ajird-1586	64	33	.	.	PUNCT
ajird-1586	65	1	four	four	NUM
ajird-1586	65	2	dominant	dominant	ADJ
ajird-1586	65	3	approaches	approach	NOUN
ajird-1586	65	4	can	can	AUX
ajird-1586	65	5	be	be	AUX
ajird-1586	65	6	observed	observe	VERB
ajird-1586	65	7	:	:	PUNCT
ajird-1586	65	8	literal	literal	ADJ
ajird-1586	65	9	translation	translation	NOUN
ajird-1586	65	10	,	,	PUNCT
ajird-1586	65	11	adaptive	adaptive	ADJ
ajird-1586	65	12	translation	translation	NOUN
ajird-1586	65	13	,	,	PUNCT
ajird-1586	65	14	the	the	DET
ajird-1586	65	15	use	use	NOUN
ajird-1586	65	16	of	of	ADP
ajird-1586	65	17	specialized	specialized	ADJ
ajird-1586	65	18	glossaries	glossary	NOUN
ajird-1586	65	19	,	,	PUNCT
ajird-1586	65	20	and	and	CCONJ
ajird-1586	65	21	neologism	neologism	NOUN
ajird-1586	65	22	creation	creation	NOUN
ajird-1586	65	23	.	.	PUNCT
ajird-1586	66	1	to	to	PART
ajird-1586	66	2	examine	examine	VERB
ajird-1586	66	3	the	the	DET
ajird-1586	66	4	application	application	NOUN
ajird-1586	66	5	of	of	ADP
ajird-1586	66	6	various	various	ADJ
ajird-1586	66	7	translation	translation	NOUN
ajird-1586	66	8	strategies	strategy	NOUN
ajird-1586	66	9	in	in	ADP
ajird-1586	66	10	institutional	institutional	ADJ
ajird-1586	66	11	pr	pr	NOUN
ajird-1586	66	12	discourse	discourse	NOUN
ajird-1586	66	13	,	,	PUNCT
ajird-1586	66	14	we	we	PRON
ajird-1586	66	15	analyze	analyze	VERB
ajird-1586	66	16	three	three	NUM
ajird-1586	66	17	bilingual	bilingual	ADJ
ajird-1586	66	18	press	press	NOUN
ajird-1586	66	19	releases	release	NOUN
ajird-1586	66	20	:	:	PUNCT
ajird-1586	66	21	samsung	samsung	PROPN
ajird-1586	66	22	solidifies	solidify	VERB
ajird-1586	66	23	its	its	PRON
ajird-1586	66	24	mobile	mobile	ADJ
ajird-1586	66	25	ai	ai	NOUN
ajird-1586	66	26	leadership	leadership	NOUN
ajird-1586	66	27	at	at	ADP
ajird-1586	66	28	mwc	mwc	PROPN
ajird-1586	66	29	2025	2025	NUM
ajird-1586	66	30	,	,	PUNCT
ajird-1586	66	31	lukoil	lukoil	ADJ
ajird-1586	66	32	releases	release	NOUN
ajird-1586	66	33	2023	2023	NUM
ajird-1586	66	34	sustainability	sustainability	NOUN
ajird-1586	66	35	report	report	NOUN
ajird-1586	66	36	,	,	PUNCT
ajird-1586	66	37	and	and	CCONJ
ajird-1586	66	38	war	war	NOUN
ajird-1586	66	39	in	in	ADP
ajird-1586	66	40	ukraine	ukraine	PROPN
ajird-1586	66	41	pushes	push	VERB
ajird-1586	66	42	generation	generation	NOUN
ajird-1586	66	43	of	of	ADP
ajird-1586	66	44	children	child	NOUN
ajird-1586	66	45	to	to	ADP
ajird-1586	66	46	the	the	DET
ajird-1586	66	47	brink	brink	NOUN
ajird-1586	66	48	,	,	PUNCT
ajird-1586	66	49	warns	warn	VERB
ajird-1586	66	50	unicef	unicef	PROPN
ajird-1586	66	51	.	.	PUNCT
ajird-1586	67	1	these	these	DET
ajird-1586	67	2	texts	text	NOUN
ajird-1586	67	3	represent	represent	VERB
ajird-1586	67	4	different	different	ADJ
ajird-1586	67	5	sectors	sector	NOUN
ajird-1586	67	6	:	:	PUNCT
ajird-1586	67	7	technology	technology	NOUN
ajird-1586	67	8	,	,	PUNCT
ajird-1586	67	9	corporate	corporate	ADJ
ajird-1586	67	10	sustainability	sustainability	NOUN
ajird-1586	67	11	,	,	PUNCT
ajird-1586	67	12	and	and	CCONJ
ajird-1586	67	13	humanitarian	humanitarian	ADJ
ajird-1586	67	14	response	response	NOUN
ajird-1586	67	15	,	,	PUNCT
ajird-1586	67	16	and	and	CCONJ
ajird-1586	67	17	provide	provide	VERB
ajird-1586	67	18	a	a	DET
ajird-1586	67	19	rich	rich	ADJ
ajird-1586	67	20	basis	basis	NOUN
ajird-1586	67	21	for	for	ADP
ajird-1586	67	22	comparing	compare	VERB
ajird-1586	67	23	how	how	SCONJ
ajird-1586	67	24	literal	literal	ADJ
ajird-1586	67	25	equivalents	equivalent	NOUN
ajird-1586	67	26	,	,	PUNCT
ajird-1586	67	27	adaptation	adaptation	NOUN
ajird-1586	67	28	,	,	PUNCT
ajird-1586	67	29	and	and	CCONJ
ajird-1586	67	30	transformation	transformation	NOUN
ajird-1586	67	31	strategies	strategy	NOUN
ajird-1586	67	32	are	be	AUX
ajird-1586	67	33	employed	employ	VERB
ajird-1586	67	34	in	in	ADP
ajird-1586	67	35	russian	russian	ADJ
ajird-1586	67	36	translations	translation	NOUN
ajird-1586	67	37	of	of	ADP
ajird-1586	67	38	english	english	ADJ
ajird-1586	67	39	originals	original	NOUN
ajird-1586	67	40	.	.	PUNCT
ajird-1586	68	1	american	american	ADJ
ajird-1586	68	2	journal	journal	PROPN
ajird-1586	68	3	of	of	ADP
ajird-1586	68	4	interdisciplinary	interdisciplinary	ADJ
ajird-1586	68	5	research	research	NOUN
ajird-1586	68	6	and	and	CCONJ
ajird-1586	68	7	development	development	NOUN
ajird-1586	68	8	issn	issn	PROPN
ajird-1586	68	9	online	online	NOUN
ajird-1586	68	10	:	:	PUNCT
ajird-1586	68	11	2771	2771	NUM
ajird-1586	68	12	-	-	SYM
ajird-1586	68	13	8948	8948	NUM
ajird-1586	68	14	website	website	NOUN
ajird-1586	68	15	:	:	PUNCT
ajird-1586	68	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1586	68	17	volume	volume	NOUN
ajird-1586	68	18	42	42	NUM
ajird-1586	68	19	,	,	PUNCT
ajird-1586	68	20	july2025	july2025	PROPN
ajird-1586	68	21	5	5	NUM
ajird-1586	69	1	|	|	ADV
ajird-1586	69	2	p	p	X
ajird-1586	69	3	a	a	DET
ajird-1586	69	4	g	g	NOUN
ajird-1586	69	5	e	e	NOUN
ajird-1586	69	6	table	table	NOUN
ajird-1586	69	7	№	№	SYM
ajird-1586	69	8	1	1	NUM
ajird-1586	69	9	translation	translation	NOUN
ajird-1586	69	10	strategies	strategy	NOUN
ajird-1586	69	11	used	use	VERB
ajird-1586	69	12	in	in	ADP
ajird-1586	69	13	pr	pr	NOUN
ajird-1586	69	14	discourse	discourse	NOUN
ajird-1586	69	15	strategy	strategy	NOUN
ajird-1586	69	16	type	type	NOUN
ajird-1586	69	17	example	example	NOUN
ajird-1586	69	18	translation	translation	NOUN
ajird-1586	69	19	analysis	analysis	NOUN
ajird-1586	69	20	source	source	NOUN
ajird-1586	69	21	equivalent	equivalent	ADJ
ajird-1586	69	22	“	"	PUNCT
ajird-1586	69	23	language	language	NOUN
ajird-1586	69	24	packs	pack	NOUN
ajird-1586	69	25	”	"	PUNCT
ajird-1586	69	26	“	"	PUNCT
ajird-1586	69	27	языковые	языковые	NOUN
ajird-1586	69	28	пакеты	пакеты	PROPN
ajird-1586	69	29	”	"	PUNCT
ajird-1586	69	30	clear	clear	ADJ
ajird-1586	69	31	calque	calque	X
ajird-1586	69	32	;	;	PUNCT
ajird-1586	69	33	preserves	preserve	VERB
ajird-1586	69	34	semantic	semantic	ADJ
ajird-1586	69	35	transparency	transparency	NOUN
ajird-1586	69	36	and	and	CCONJ
ajird-1586	69	37	aligns	align	VERB
ajird-1586	69	38	with	with	ADP
ajird-1586	69	39	interface	interface	NOUN
ajird-1586	69	40	expectations	expectation	NOUN
ajird-1586	69	41	of	of	ADP
ajird-1586	69	42	russianspeaking	russianspeake	VERB
ajird-1586	69	43	users	user	NOUN
ajird-1586	69	44	.	.	PUNCT
ajird-1586	70	1	samsung	samsung	PROPN
ajird-1586	70	2	“	"	PUNCT
ajird-1586	70	3	settings	setting	NOUN
ajird-1586	70	4	app	app	X
ajird-1586	70	5	”	"	PUNCT
ajird-1586	70	6	“	"	PUNCT
ajird-1586	70	7	приложение	приложение	ADJ
ajird-1586	70	8	«	«	PUNCT
ajird-1586	70	9	настройки	настройки	NOUN
ajird-1586	70	10	»	»	NOUN
ajird-1586	70	11	”	"	PUNCT
ajird-1586	70	12	institutional	institutional	ADJ
ajird-1586	70	13	localization	localization	NOUN
ajird-1586	70	14	matching	match	VERB
ajird-1586	70	15	russian	russian	ADJ
ajird-1586	70	16	ui	ui	PROPN
ajird-1586	70	17	language	language	NOUN
ajird-1586	70	18	.	.	PUNCT
ajird-1586	71	1	samsung	samsung	PROPN
ajird-1586	71	2	“	"	PUNCT
ajird-1586	71	3	sustainability	sustainability	NOUN
ajird-1586	71	4	policy	policy	NOUN
ajird-1586	71	5	”	"	PUNCT
ajird-1586	71	6	“	"	PUNCT
ajird-1586	71	7	политика	политика	PROPN
ajird-1586	71	8	в	в	PROPN
ajird-1586	71	9	области	области	PROPN
ajird-1586	71	10	устойчивого	устойчивого	VERB
ajird-1586	71	11	развития	развития	PROPN
ajird-1586	71	12	”	"	PUNCT
ajird-1586	71	13	lexical	lexical	ADJ
ajird-1586	71	14	fidelity	fidelity	NOUN
ajird-1586	71	15	to	to	ADP
ajird-1586	71	16	global	global	ADJ
ajird-1586	71	17	esg	esg	PROPN
ajird-1586	71	18	terminology	terminology	NOUN
ajird-1586	71	19	.	.	PUNCT
ajird-1586	72	1	lukoil	lukoil	ADJ
ajird-1586	72	2	“	"	PUNCT
ajird-1586	72	3	forcibly	forcibly	ADV
ajird-1586	72	4	displaced	displace	VERB
ajird-1586	72	5	”	"	PUNCT
ajird-1586	72	6	“	"	PUNCT
ajird-1586	72	7	вынужденные	вынужденные	NOUN
ajird-1586	72	8	переселенцы	переселенцы	NOUN
ajird-1586	72	9	”	"	PUNCT
ajird-1586	72	10	matches	match	NOUN
ajird-1586	72	11	official	official	ADJ
ajird-1586	72	12	unhcr	unhcr	PROPN
ajird-1586	72	13	lexicon	lexicon	NOUN
ajird-1586	72	14	,	,	PUNCT
ajird-1586	72	15	ensuring	ensure	VERB
ajird-1586	72	16	terminological	terminological	ADJ
ajird-1586	72	17	consistency	consistency	NOUN
ajird-1586	72	18	in	in	ADP
ajird-1586	72	19	humanitarian	humanitarian	ADJ
ajird-1586	72	20	discourse	discourse	NOUN
ajird-1586	72	21	.	.	PUNCT
ajird-1586	73	1	unicef	unicef	NOUN
ajird-1586	73	2	literal	literal	ADJ
ajird-1586	73	3	translation	translation	NOUN
ajird-1586	73	4	“	"	PUNCT
ajird-1586	73	5	over	over	ADP
ajird-1586	73	6	100	100	NUM
ajird-1586	73	7	school	school	NOUN
ajird-1586	73	8	classes	class	NOUN
ajird-1586	73	9	have	have	AUX
ajird-1586	73	10	also	also	ADV
ajird-1586	73	11	been	be	AUX
ajird-1586	73	12	equipped	equip	VERB
ajird-1586	73	13	with	with	ADP
ajird-1586	73	14	air	air	NOUN
ajird-1586	73	15	-	-	PUNCT
ajird-1586	73	16	conditioning	conditioning	NOUN
ajird-1586	73	17	systems	system	NOUN
ajird-1586	73	18	”	"	PUNCT
ajird-1586	73	19	“	"	PUNCT
ajird-1586	73	20	100	100	NUM
ajird-1586	73	21	классов	классов	NOUN
ajird-1586	73	22	оборудовано	оборудовано	NOUN
ajird-1586	73	23	системами	системами	NOUN
ajird-1586	73	24	кондициониров	кондициониров	ADJ
ajird-1586	73	25	ания	ания	NOUN
ajird-1586	73	26	”	"	PUNCT
ajird-1586	73	27	passive	passive	ADJ
ajird-1586	73	28	voice	voice	NOUN
ajird-1586	73	29	and	and	CCONJ
ajird-1586	73	30	round	round	ADJ
ajird-1586	73	31	figure	figure	NOUN
ajird-1586	73	32	adapt	adapt	VERB
ajird-1586	73	33	to	to	ADP
ajird-1586	73	34	russian	russian	ADJ
ajird-1586	73	35	formal	formal	ADJ
ajird-1586	73	36	style	style	NOUN
ajird-1586	73	37	norms	norm	NOUN
ajird-1586	73	38	.	.	PUNCT
ajird-1586	74	1	lukoil	lukoil	ADJ
ajird-1586	74	2	“	"	PUNCT
ajird-1586	74	3	lowering	lower	VERB
ajird-1586	74	4	language	language	NOUN
ajird-1586	74	5	barriers	barrier	NOUN
ajird-1586	74	6	”	"	PUNCT
ajird-1586	74	7	“	"	PUNCT
ajird-1586	74	8	снизить	снизить	VERB
ajird-1586	74	9	языковые	языковые	PROPN
ajird-1586	74	10	барьеры	барьеры	PROPN
ajird-1586	74	11	”	"	PUNCT
ajird-1586	74	12	maintained	maintain	VERB
ajird-1586	74	13	due	due	ADJ
ajird-1586	74	14	to	to	ADP
ajird-1586	74	15	conceptual	conceptual	ADJ
ajird-1586	74	16	clarity	clarity	NOUN
ajird-1586	74	17	and	and	CCONJ
ajird-1586	74	18	high	high	ADJ
ajird-1586	74	19	recognizability	recognizability	NOUN
ajird-1586	74	20	.	.	PUNCT
ajird-1586	75	1	samsung	samsung	PROPN
ajird-1586	75	2	modulation	modulation	NOUN
ajird-1586	75	3	“	"	PUNCT
ajird-1586	75	4	the	the	DET
ajird-1586	75	5	world	world	NOUN
ajird-1586	75	6	is	be	AUX
ajird-1586	75	7	failing	fail	VERB
ajird-1586	75	8	these	these	DET
ajird-1586	75	9	children	child	NOUN
ajird-1586	75	10	”	"	PUNCT
ajird-1586	75	11	“	"	PUNCT
ajird-1586	75	12	мир	мир	PROPN
ajird-1586	75	13	терпит	терпит	PROPN
ajird-1586	75	14	неудачу	неудачу	PROPN
ajird-1586	75	15	в	в	PROPN
ajird-1586	75	16	обеспечении	обеспечении	NOUN
ajird-1586	75	17	прав	прав	PROPN
ajird-1586	75	18	этих	этих	PROPN
ajird-1586	75	19	детей	детей	NOUN
ajird-1586	75	20	”	"	PUNCT
ajird-1586	75	21	bureaucratic	bureaucratic	ADJ
ajird-1586	75	22	tone	tone	NOUN
ajird-1586	75	23	replaces	replace	VERB
ajird-1586	75	24	emotional	emotional	ADJ
ajird-1586	75	25	appeal	appeal	NOUN
ajird-1586	75	26	,	,	PUNCT
ajird-1586	75	27	aligning	align	VERB
ajird-1586	75	28	with	with	ADP
ajird-1586	75	29	russian	russian	ADJ
ajird-1586	75	30	institutional	institutional	ADJ
ajird-1586	75	31	language	language	NOUN
ajird-1586	75	32	.	.	PUNCT
ajird-1586	76	1	unicef	unicef	NOUN
ajird-1586	76	2	“	"	PUNCT
ajird-1586	76	3	stepping	step	VERB
ajird-1586	76	4	into	into	ADP
ajird-1586	76	5	a	a	DET
ajird-1586	76	6	larger	large	ADJ
ajird-1586	76	7	world	world	NOUN
ajird-1586	76	8	with	with	ADP
ajird-1586	76	9	the	the	DET
ajird-1586	76	10	power	power	NOUN
ajird-1586	76	11	of	of	ADP
ajird-1586	76	12	galaxy	galaxy	NOUN
ajird-1586	76	13	ai	ai	VERB
ajird-1586	76	14	”	"	PUNCT
ajird-1586	76	15	“	"	PUNCT
ajird-1586	76	16	открыть	открыть	X
ajird-1586	76	17	для	для	PROPN
ajird-1586	76	18	себя	себя	PROPN
ajird-1586	76	19	безграничное	безграничное	VERB
ajird-1586	76	20	общение	общение	PROPN
ajird-1586	76	21	с	с	PROPN
ajird-1586	76	22	помощью	помощью	PROPN
ajird-1586	76	23	galaxy	galaxy	PROPN
ajird-1586	76	24	ai	ai	VERB
ajird-1586	76	25	”	"	PUNCT
ajird-1586	76	26	abstract	abstract	ADJ
ajird-1586	76	27	metaphor	metaphor	NOUN
ajird-1586	76	28	reformulated	reformulate	VERB
ajird-1586	76	29	into	into	ADP
ajird-1586	76	30	a	a	DET
ajird-1586	76	31	more	more	ADV
ajird-1586	76	32	functional	functional	ADJ
ajird-1586	76	33	tech	tech	NOUN
ajird-1586	76	34	-	-	PUNCT
ajird-1586	76	35	focused	focus	VERB
ajird-1586	76	36	message	message	NOUN
ajird-1586	76	37	.	.	PUNCT
ajird-1586	77	1	samsung	samsung	PROPN
ajird-1586	77	2	adaptation	adaptation	NOUN
ajird-1586	77	3	+	+	CCONJ
ajird-1586	77	4	expansion	expansion	NOUN
ajird-1586	77	5	“	"	PUNCT
ajird-1586	77	6	collateral	collateral	ADJ
ajird-1586	77	7	damage	damage	NOUN
ajird-1586	77	8	”	"	PUNCT
ajird-1586	77	9	“	"	PUNCT
ajird-1586	77	10	стать	стать	NOUN
ajird-1586	77	11	жертвой	жертвой	NOUN
ajird-1586	77	12	бесконтрольн	бесконтрольн	PROPN
ajird-1586	77	13	ых	ых	PROPN
ajird-1586	77	14	войн	войн	PROPN
ajird-1586	77	15	”	"	PUNCT
ajird-1586	77	16	avoids	avoid	VERB
ajird-1586	77	17	euphemism	euphemism	NOUN
ajird-1586	77	18	;	;	PUNCT
ajird-1586	77	19	reflects	reflect	VERB
ajird-1586	77	20	ethical	ethical	ADJ
ajird-1586	77	21	preference	preference	NOUN
ajird-1586	77	22	for	for	ADP
ajird-1586	77	23	explicit	explicit	ADJ
ajird-1586	77	24	suffering	suffering	NOUN
ajird-1586	77	25	in	in	ADP
ajird-1586	77	26	russian	russian	ADJ
ajird-1586	77	27	war	war	NOUN
ajird-1586	77	28	discourse	discourse	NOUN
ajird-1586	77	29	.	.	PUNCT
ajird-1586	78	1	unicef	unicef	NOUN
ajird-1586	78	2	adaptation	adaptation	NOUN
ajird-1586	78	3	+	+	CCONJ
ajird-1586	78	4	lexical	lexical	ADJ
ajird-1586	78	5	transformati	transformati	NOUN
ajird-1586	78	6	on	on	ADP
ajird-1586	78	7	“	"	PUNCT
ajird-1586	78	8	more	more	ADJ
ajird-1586	78	9	users	user	NOUN
ajird-1586	78	10	will	will	AUX
ajird-1586	78	11	be	be	AUX
ajird-1586	78	12	able	able	ADJ
ajird-1586	78	13	to	to	PART
ajird-1586	78	14	step	step	VERB
ajird-1586	78	15	into	into	ADP
ajird-1586	78	16	a	a	DET
ajird-1586	78	17	larger	large	ADJ
ajird-1586	78	18	world	world	NOUN
ajird-1586	78	19	”	"	PUNCT
ajird-1586	78	20	“	"	PUNCT
ajird-1586	78	21	все	все	X
ajird-1586	78	22	больше	больше	ADJ
ajird-1586	78	23	пользователей	пользователей	NOUN
ajird-1586	78	24	смогут	смогут	NOUN
ajird-1586	78	25	открыть	открыть	SCONJ
ajird-1586	78	26	для	для	PROPN
ajird-1586	78	27	себя	себя	PROPN
ajird-1586	78	28	безграничное	безграничное	VERB
ajird-1586	78	29	общение	общение	PROPN
ajird-1586	78	30	”	"	PUNCT
ajird-1586	78	31	tone	tone	NOUN
ajird-1586	78	32	softened	soften	VERB
ajird-1586	78	33	,	,	PUNCT
ajird-1586	78	34	less	less	ADV
ajird-1586	78	35	personal	personal	ADJ
ajird-1586	78	36	,	,	PUNCT
ajird-1586	78	37	more	more	ADV
ajird-1586	78	38	formal	formal	ADJ
ajird-1586	78	39	—	—	PUNCT
ajird-1586	78	40	typical	typical	ADJ
ajird-1586	78	41	of	of	ADP
ajird-1586	78	42	russian	russian	ADJ
ajird-1586	78	43	institutional	institutional	ADJ
ajird-1586	78	44	discourse	discourse	NOUN
ajird-1586	78	45	.	.	PUNCT
ajird-1586	79	1	samsung	samsung	PROPN
ajird-1586	79	2	“	"	PUNCT
ajird-1586	79	3	children	child	NOUN
ajird-1586	79	4	in	in	ADP
ajird-1586	79	5	war	war	NOUN
ajird-1586	79	6	zones	zone	NOUN
ajird-1586	79	7	face	face	VERB
ajird-1586	79	8	a	a	DET
ajird-1586	79	9	daily	daily	ADJ
ajird-1586	79	10	struggle	struggle	NOUN
ajird-1586	79	11	for	for	ADP
ajird-1586	79	12	survival	survival	NOUN
ajird-1586	79	13	that	that	PRON
ajird-1586	79	14	deprives	deprive	VERB
ajird-1586	79	15	them	they	PRON
ajird-1586	79	16	of	of	ADP
ajird-1586	79	17	a	a	DET
ajird-1586	79	18	childhood	childhood	NOUN
ajird-1586	79	19	”	"	PUNCT
ajird-1586	79	20	“	"	PUNCT
ajird-1586	79	21	детям	детям	PROPN
ajird-1586	79	22	в	в	PROPN
ajird-1586	79	23	зонах	зонах	VERB
ajird-1586	79	24	военных	военных	PROPN
ajird-1586	79	25	действий	действий	PROPN
ajird-1586	79	26	приходится	приходится	PROPN
ajird-1586	79	27	ежедневно	ежедневно	NOUN
ajird-1586	79	28	бороться	бороться	NOUN
ajird-1586	79	29	за	за	ADP
ajird-1586	79	30	выживание	выживание	NOUN
ajird-1586	79	31	,	,	PUNCT
ajird-1586	79	32	и	и	PROPN
ajird-1586	79	33	это	это	PRON
ajird-1586	79	34	лишает	лишает	ADJ
ajird-1586	79	35	их	их	PROPN
ajird-1586	79	36	детства	детства	NOUN
ajird-1586	79	37	”	"	PUNCT
ajird-1586	79	38	more	more	ADV
ajird-1586	79	39	impersonal	impersonal	ADJ
ajird-1586	79	40	,	,	PUNCT
ajird-1586	79	41	report	report	NOUN
ajird-1586	79	42	-	-	PUNCT
ajird-1586	79	43	like	like	ADJ
ajird-1586	79	44	tone	tone	NOUN
ajird-1586	79	45	in	in	ADP
ajird-1586	79	46	keeping	keep	VERB
ajird-1586	79	47	with	with	ADP
ajird-1586	79	48	russian	russian	ADJ
ajird-1586	79	49	humanitarian	humanitarian	ADJ
ajird-1586	79	50	pr	pr	NOUN
ajird-1586	79	51	norms	norm	NOUN
ajird-1586	79	52	.	.	PUNCT
ajird-1586	80	1	unicef	unicef	NOUN
ajird-1586	80	2	“	"	PUNCT
ajird-1586	80	3	became	become	VERB
ajird-1586	80	4	winner	winner	NOUN
ajird-1586	80	5	of	of	ADP
ajird-1586	80	6	‘	'	PUNCT
ajird-1586	80	7	best	good	ADJ
ajird-1586	80	8	social	social	ADJ
ajird-1586	80	9	projects	project	NOUN
ajird-1586	80	10	of	of	ADP
ajird-1586	80	11	russia	russia	PROPN
ajird-1586	80	12	’	'	PUNCT
ajird-1586	80	13	contest	contest	NOUN
ajird-1586	80	14	”	"	PUNCT
ajird-1586	80	15	“	"	PUNCT
ajird-1586	80	16	эта	эта	X
ajird-1586	80	17	работа	работа	VERB
ajird-1586	80	18	отмечена	отмечена	NOUN
ajird-1586	80	19	высшей	высшей	PROPN
ajird-1586	80	20	наградой	наградой	PROPN
ajird-1586	80	21	на	на	PROPN
ajird-1586	80	22	конкурсе	конкурсе	PROPN
ajird-1586	80	23	”	"	PUNCT
ajird-1586	80	24	comparative	comparative	ADJ
ajird-1586	80	25	form	form	NOUN
ajird-1586	80	26	removed	remove	VERB
ajird-1586	80	27	;	;	PUNCT
ajird-1586	80	28	elevated	elevated	ADJ
ajird-1586	80	29	declarative	declarative	NOUN
ajird-1586	80	30	tone	tone	NOUN
ajird-1586	80	31	emphasizes	emphasize	VERB
ajird-1586	80	32	prestige	prestige	NOUN
ajird-1586	80	33	rather	rather	ADV
ajird-1586	80	34	than	than	ADP
ajird-1586	80	35	competition	competition	NOUN
ajird-1586	80	36	.	.	PUNCT
ajird-1586	81	1	lukoil	lukoil	ADJ
ajird-1586	81	2	american	american	PROPN
ajird-1586	81	3	journal	journal	PROPN
ajird-1586	81	4	of	of	ADP
ajird-1586	81	5	interdisciplinary	interdisciplinary	ADJ
ajird-1586	81	6	research	research	NOUN
ajird-1586	81	7	and	and	CCONJ
ajird-1586	81	8	development	development	NOUN
ajird-1586	81	9	issn	issn	PROPN
ajird-1586	81	10	online	online	NOUN
ajird-1586	81	11	:	:	PUNCT
ajird-1586	81	12	2771	2771	NUM
ajird-1586	81	13	-	-	SYM
ajird-1586	81	14	8948	8948	NUM
ajird-1586	81	15	website	website	NOUN
ajird-1586	81	16	:	:	PUNCT
ajird-1586	81	17	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1586	81	18	volume	volume	NOUN
ajird-1586	81	19	42	42	NUM
ajird-1586	81	20	,	,	PUNCT
ajird-1586	81	21	july2025	july2025	PROPN
ajird-1586	81	22	6	6	NUM
ajird-1586	81	23	|	|	ADV
ajird-1586	81	24	p	p	X
ajird-1586	81	25	a	a	DET
ajird-1586	81	26	g	g	NOUN
ajird-1586	81	27	e	e	NOUN
ajird-1586	81	28	the	the	DET
ajird-1586	81	29	analysis	analysis	NOUN
ajird-1586	81	30	of	of	ADP
ajird-1586	81	31	bilingual	bilingual	ADJ
ajird-1586	81	32	pr	pr	NOUN
ajird-1586	81	33	texts	text	NOUN
ajird-1586	81	34	from	from	ADP
ajird-1586	81	35	samsung	samsung	PROPN
ajird-1586	81	36	,	,	PUNCT
ajird-1586	81	37	lukoil	lukoil	PROPN
ajird-1586	81	38	,	,	PUNCT
ajird-1586	81	39	and	and	CCONJ
ajird-1586	81	40	unicef	unicef	NOUN
ajird-1586	81	41	shows	show	VERB
ajird-1586	81	42	that	that	SCONJ
ajird-1586	81	43	translation	translation	NOUN
ajird-1586	81	44	in	in	ADP
ajird-1586	81	45	pr	pr	NOUN
ajird-1586	81	46	discourse	discourse	NOUN
ajird-1586	81	47	requires	require	VERB
ajird-1586	81	48	more	more	ADJ
ajird-1586	81	49	than	than	ADP
ajird-1586	81	50	linguistic	linguistic	ADJ
ajird-1586	81	51	accuracy	accuracy	NOUN
ajird-1586	81	52	,	,	PUNCT
ajird-1586	81	53	it	it	PRON
ajird-1586	81	54	demands	demand	VERB
ajird-1586	81	55	strategic	strategic	ADJ
ajird-1586	81	56	cultural	cultural	ADJ
ajird-1586	81	57	positioning	positioning	NOUN
ajird-1586	81	58	and	and	CCONJ
ajird-1586	81	59	stylistic	stylistic	ADJ
ajird-1586	81	60	modulation	modulation	NOUN
ajird-1586	81	61	.	.	PUNCT
ajird-1586	82	1	while	while	SCONJ
ajird-1586	82	2	terminological	terminological	ADJ
ajird-1586	82	3	fidelity	fidelity	NOUN
ajird-1586	82	4	is	be	AUX
ajird-1586	82	5	largely	largely	ADV
ajird-1586	82	6	preserved	preserve	VERB
ajird-1586	82	7	to	to	PART
ajird-1586	82	8	ensure	ensure	VERB
ajird-1586	82	9	institutional	institutional	ADJ
ajird-1586	82	10	coherence	coherence	NOUN
ajird-1586	82	11	,	,	PUNCT
ajird-1586	82	12	figurative	figurative	ADJ
ajird-1586	82	13	language	language	NOUN
ajird-1586	82	14	and	and	CCONJ
ajird-1586	82	15	emotional	emotional	ADJ
ajird-1586	82	16	tone	tone	NOUN
ajird-1586	82	17	are	be	AUX
ajird-1586	82	18	often	often	ADV
ajird-1586	82	19	recalibrated	recalibrate	VERB
ajird-1586	82	20	to	to	PART
ajird-1586	82	21	reflect	reflect	VERB
ajird-1586	82	22	the	the	DET
ajird-1586	82	23	expectations	expectation	NOUN
ajird-1586	82	24	and	and	CCONJ
ajird-1586	82	25	norms	norm	NOUN
ajird-1586	82	26	of	of	ADP
ajird-1586	82	27	russian	russian	ADJ
ajird-1586	82	28	pr	pr	NOUN
ajird-1586	82	29	communication	communication	NOUN
ajird-1586	82	30	.	.	PUNCT
ajird-1586	83	1	these	these	DET
ajird-1586	83	2	findings	finding	NOUN
ajird-1586	83	3	affirm	affirm	NOUN
ajird-1586	83	4	that	that	SCONJ
ajird-1586	83	5	bilingual	bilingual	ADJ
ajird-1586	83	6	pr	pr	PROPN
ajird-1586	83	7	translation	translation	NOUN
ajird-1586	83	8	functions	function	NOUN
ajird-1586	83	9	at	at	ADP
ajird-1586	83	10	the	the	DET
ajird-1586	83	11	intersection	intersection	NOUN
ajird-1586	83	12	of	of	ADP
ajird-1586	83	13	global	global	ADJ
ajird-1586	83	14	branding	branding	NOUN
ajird-1586	83	15	,	,	PUNCT
ajird-1586	83	16	local	local	ADJ
ajird-1586	83	17	resonance	resonance	NOUN
ajird-1586	83	18	,	,	PUNCT
ajird-1586	83	19	and	and	CCONJ
ajird-1586	83	20	rhetorical	rhetorical	ADJ
ajird-1586	83	21	credibility	credibility	NOUN
ajird-1586	83	22	.	.	PUNCT
ajird-1586	84	1	conclusion	conclusion	VERB
ajird-1586	84	2	the	the	DET
ajird-1586	84	3	translation	translation	NOUN
ajird-1586	84	4	of	of	ADP
ajird-1586	84	5	public	public	ADJ
ajird-1586	84	6	relations	relation	NOUN
ajird-1586	84	7	discourse	discourse	NOUN
ajird-1586	84	8	is	be	AUX
ajird-1586	84	9	a	a	DET
ajird-1586	84	10	complex	complex	ADJ
ajird-1586	84	11	and	and	CCONJ
ajird-1586	84	12	multidimensional	multidimensional	ADJ
ajird-1586	84	13	process	process	NOUN
ajird-1586	84	14	that	that	PRON
ajird-1586	84	15	extends	extend	VERB
ajird-1586	84	16	far	far	ADV
ajird-1586	84	17	beyond	beyond	ADP
ajird-1586	84	18	the	the	DET
ajird-1586	84	19	literal	literal	ADJ
ajird-1586	84	20	rendering	rendering	NOUN
ajird-1586	84	21	of	of	ADP
ajird-1586	84	22	words	word	NOUN
ajird-1586	84	23	.	.	PUNCT
ajird-1586	85	1	as	as	SCONJ
ajird-1586	85	2	demonstrated	demonstrate	VERB
ajird-1586	85	3	throughout	throughout	ADP
ajird-1586	85	4	this	this	DET
ajird-1586	85	5	study	study	NOUN
ajird-1586	85	6	,	,	PUNCT
ajird-1586	85	7	pr	pr	NOUN
ajird-1586	85	8	communication	communication	NOUN
ajird-1586	85	9	is	be	AUX
ajird-1586	85	10	characterized	characterize	VERB
ajird-1586	85	11	by	by	ADP
ajird-1586	85	12	persuasive	persuasive	ADJ
ajird-1586	85	13	intent	intent	NOUN
ajird-1586	85	14	,	,	PUNCT
ajird-1586	85	15	strategic	strategic	ADJ
ajird-1586	85	16	tone	tone	NOUN
ajird-1586	85	17	,	,	PUNCT
ajird-1586	85	18	and	and	CCONJ
ajird-1586	85	19	terminological	terminological	ADJ
ajird-1586	85	20	specificity	specificity	NOUN
ajird-1586	85	21	,	,	PUNCT
ajird-1586	85	22	all	all	PRON
ajird-1586	85	23	of	of	ADP
ajird-1586	85	24	which	which	PRON
ajird-1586	85	25	require	require	VERB
ajird-1586	85	26	careful	careful	ADJ
ajird-1586	85	27	linguistic	linguistic	ADJ
ajird-1586	85	28	and	and	CCONJ
ajird-1586	85	29	cultural	cultural	ADJ
ajird-1586	85	30	mediation	mediation	NOUN
ajird-1586	85	31	in	in	ADP
ajird-1586	85	32	translation	translation	NOUN
ajird-1586	85	33	.	.	PUNCT
ajird-1586	86	1	accurate	accurate	ADJ
ajird-1586	86	2	and	and	CCONJ
ajird-1586	86	3	effective	effective	ADJ
ajird-1586	86	4	pr	pr	NOUN
ajird-1586	86	5	translation	translation	NOUN
ajird-1586	86	6	depends	depend	VERB
ajird-1586	86	7	on	on	ADP
ajird-1586	86	8	a	a	DET
ajird-1586	86	9	fine	fine	ADJ
ajird-1586	86	10	balance	balance	NOUN
ajird-1586	86	11	between	between	ADP
ajird-1586	86	12	consistency	consistency	NOUN
ajird-1586	86	13	in	in	ADP
ajird-1586	86	14	key	key	ADJ
ajird-1586	86	15	terminology	terminology	NOUN
ajird-1586	86	16	,	,	PUNCT
ajird-1586	86	17	adaptation	adaptation	NOUN
ajird-1586	86	18	to	to	ADP
ajird-1586	86	19	the	the	DET
ajird-1586	86	20	sociolinguistic	sociolinguistic	ADJ
ajird-1586	86	21	norms	norm	NOUN
ajird-1586	86	22	of	of	ADP
ajird-1586	86	23	the	the	DET
ajird-1586	86	24	target	target	NOUN
ajird-1586	86	25	culture	culture	NOUN
ajird-1586	86	26	,	,	PUNCT
ajird-1586	86	27	and	and	CCONJ
ajird-1586	86	28	creative	creative	ADJ
ajird-1586	86	29	strategies	strategy	NOUN
ajird-1586	86	30	to	to	PART
ajird-1586	86	31	maintain	maintain	VERB
ajird-1586	86	32	the	the	DET
ajird-1586	86	33	emotional	emotional	ADJ
ajird-1586	86	34	and	and	CCONJ
ajird-1586	86	35	rhetorical	rhetorical	ADJ
ajird-1586	86	36	force	force	NOUN
ajird-1586	86	37	of	of	ADP
ajird-1586	86	38	the	the	DET
ajird-1586	86	39	original	original	ADJ
ajird-1586	86	40	message	message	NOUN
ajird-1586	86	41	.	.	PUNCT
ajird-1586	87	1	through	through	ADP
ajird-1586	87	2	an	an	DET
ajird-1586	87	3	analysis	analysis	NOUN
ajird-1586	87	4	of	of	ADP
ajird-1586	87	5	corporate	corporate	ADJ
ajird-1586	87	6	and	and	CCONJ
ajird-1586	87	7	institutional	institutional	ADJ
ajird-1586	87	8	pr	pr	NOUN
ajird-1586	87	9	materials	material	NOUN
ajird-1586	87	10	,	,	PUNCT
ajird-1586	87	11	this	this	DET
ajird-1586	87	12	article	article	NOUN
ajird-1586	87	13	has	have	AUX
ajird-1586	87	14	highlighted	highlight	VERB
ajird-1586	87	15	how	how	SCONJ
ajird-1586	87	16	literal	literal	ADJ
ajird-1586	87	17	translation	translation	NOUN
ajird-1586	87	18	,	,	PUNCT
ajird-1586	87	19	adaptation	adaptation	NOUN
ajird-1586	87	20	,	,	PUNCT
ajird-1586	87	21	the	the	DET
ajird-1586	87	22	use	use	NOUN
ajird-1586	87	23	of	of	ADP
ajird-1586	87	24	glossaries	glossary	NOUN
ajird-1586	87	25	,	,	PUNCT
ajird-1586	87	26	and	and	CCONJ
ajird-1586	87	27	neologism	neologism	NOUN
ajird-1586	87	28	each	each	PRON
ajird-1586	87	29	serve	serve	VERB
ajird-1586	87	30	specific	specific	ADJ
ajird-1586	87	31	purposes	purpose	NOUN
ajird-1586	87	32	within	within	ADP
ajird-1586	87	33	the	the	DET
ajird-1586	87	34	broader	broad	ADJ
ajird-1586	87	35	framework	framework	NOUN
ajird-1586	87	36	of	of	ADP
ajird-1586	87	37	intercultural	intercultural	ADJ
ajird-1586	87	38	communication	communication	NOUN
ajird-1586	87	39	.	.	PUNCT
ajird-1586	88	1	cultural	cultural	ADJ
ajird-1586	88	2	sensitivity	sensitivity	NOUN
ajird-1586	88	3	emerges	emerge	VERB
ajird-1586	88	4	as	as	ADP
ajird-1586	88	5	a	a	DET
ajird-1586	88	6	crucial	crucial	ADJ
ajird-1586	88	7	factor	factor	NOUN
ajird-1586	88	8	,	,	PUNCT
ajird-1586	88	9	particularly	particularly	ADV
ajird-1586	88	10	in	in	ADP
ajird-1586	88	11	the	the	DET
ajird-1586	88	12	rendering	rendering	NOUN
ajird-1586	88	13	of	of	ADP
ajird-1586	88	14	metaphors	metaphor	NOUN
ajird-1586	88	15	,	,	PUNCT
ajird-1586	88	16	slogans	slogan	NOUN
ajird-1586	88	17	,	,	PUNCT
ajird-1586	88	18	and	and	CCONJ
ajird-1586	88	19	idiomatic	idiomatic	ADJ
ajird-1586	88	20	expressions	expression	NOUN
ajird-1586	88	21	,	,	PUNCT
ajird-1586	88	22	where	where	SCONJ
ajird-1586	88	23	overly	overly	ADV
ajird-1586	88	24	direct	direct	ADJ
ajird-1586	88	25	translation	translation	NOUN
ajird-1586	88	26	may	may	AUX
ajird-1586	88	27	obscure	obscure	VERB
ajird-1586	88	28	intended	intended	ADJ
ajird-1586	88	29	meanings	meaning	NOUN
ajird-1586	88	30	or	or	CCONJ
ajird-1586	88	31	alienate	alienate	VERB
ajird-1586	88	32	local	local	ADJ
ajird-1586	88	33	audiences	audience	NOUN
ajird-1586	88	34	.	.	PUNCT
ajird-1586	89	1	ultimately	ultimately	ADV
ajird-1586	89	2	,	,	PUNCT
ajird-1586	89	3	successful	successful	ADJ
ajird-1586	89	4	pr	pr	NOUN
ajird-1586	89	5	translation	translation	NOUN
ajird-1586	89	6	is	be	AUX
ajird-1586	89	7	both	both	CCONJ
ajird-1586	89	8	an	an	DET
ajird-1586	89	9	art	art	NOUN
ajird-1586	89	10	and	and	CCONJ
ajird-1586	89	11	a	a	DET
ajird-1586	89	12	science	science	NOUN
ajird-1586	89	13	:	:	PUNCT
ajird-1586	89	14	it	it	PRON
ajird-1586	89	15	demands	demand	VERB
ajird-1586	89	16	terminological	terminological	ADJ
ajird-1586	89	17	precision	precision	NOUN
ajird-1586	89	18	and	and	CCONJ
ajird-1586	89	19	fidelity	fidelity	NOUN
ajird-1586	89	20	to	to	ADP
ajird-1586	89	21	corporate	corporate	ADJ
ajird-1586	89	22	messaging	messaging	NOUN
ajird-1586	89	23	,	,	PUNCT
ajird-1586	89	24	while	while	SCONJ
ajird-1586	89	25	also	also	ADV
ajird-1586	89	26	embracing	embrace	VERB
ajird-1586	89	27	the	the	DET
ajird-1586	89	28	linguistic	linguistic	ADJ
ajird-1586	89	29	creativity	creativity	NOUN
ajird-1586	89	30	necessary	necessary	ADJ
ajird-1586	89	31	to	to	PART
ajird-1586	89	32	ensure	ensure	VERB
ajird-1586	89	33	resonance	resonance	NOUN
ajird-1586	89	34	and	and	CCONJ
ajird-1586	89	35	relevance	relevance	NOUN
ajird-1586	89	36	within	within	ADP
ajird-1586	89	37	the	the	DET
ajird-1586	89	38	target	target	NOUN
ajird-1586	89	39	culture	culture	NOUN
ajird-1586	89	40	.	.	PUNCT
ajird-1586	90	1	as	as	SCONJ
ajird-1586	90	2	global	global	ADJ
ajird-1586	90	3	brands	brand	NOUN
ajird-1586	90	4	continue	continue	VERB
ajird-1586	90	5	to	to	PART
ajird-1586	90	6	navigate	navigate	VERB
ajird-1586	90	7	multilingual	multilingual	ADJ
ajird-1586	90	8	markets	market	NOUN
ajird-1586	90	9	,	,	PUNCT
ajird-1586	90	10	the	the	DET
ajird-1586	90	11	role	role	NOUN
ajird-1586	90	12	of	of	ADP
ajird-1586	90	13	the	the	DET
ajird-1586	90	14	translator	translator	NOUN
ajird-1586	90	15	becomes	become	VERB
ajird-1586	90	16	ever	ever	ADV
ajird-1586	90	17	more	more	ADV
ajird-1586	90	18	strategic	strategic	ADJ
ajird-1586	90	19	,	,	PUNCT
ajird-1586	90	20	shaping	shape	VERB
ajird-1586	90	21	not	not	PART
ajird-1586	90	22	just	just	ADV
ajird-1586	90	23	language	language	NOUN
ajird-1586	90	24	,	,	PUNCT
ajird-1586	90	25	but	but	CCONJ
ajird-1586	90	26	perception	perception	NOUN
ajird-1586	90	27	,	,	PUNCT
ajird-1586	90	28	trust	trust	NOUN
ajird-1586	90	29	,	,	PUNCT
ajird-1586	90	30	and	and	CCONJ
ajird-1586	90	31	public	public	ADJ
ajird-1586	90	32	connection	connection	NOUN
ajird-1586	90	33	.	.	PUNCT
ajird-1586	91	1	references	reference	NOUN
ajird-1586	91	2	1	1	NUM
ajird-1586	91	3	.	.	PUNCT
ajird-1586	91	4	baker	baker	PROPN
ajird-1586	91	5	m.	m.	NOUN
ajird-1586	91	6	reframing	reframe	VERB
ajird-1586	91	7	conflict	conflict	NOUN
ajird-1586	91	8	in	in	ADP
ajird-1586	91	9	translation	translation	NOUN
ajird-1586	91	10	.	.	PUNCT
ajird-1586	92	1	social	social	ADJ
ajird-1586	92	2	semiotics	semiotic	NOUN
ajird-1586	92	3	–	–	PUNCT
ajird-1586	92	4	vol	vol	NOUN
ajird-1586	92	5	.	.	PROPN
ajird-1586	92	6	17	17	NUM
ajird-1586	92	7	,	,	PUNCT
ajird-1586	92	8	no	no	INTJ
ajird-1586	92	9	.	.	NOUN
ajird-1586	92	10	2	2	NUM
ajird-1586	92	11	.	.	NUM
ajird-1586	92	12	,	,	PUNCT
ajird-1586	92	13	2007	2007	NUM
ajird-1586	92	14	.	.	PUNCT
ajird-1586	93	1	p.	p.	NOUN
ajird-1586	93	2	151–169	151–169	NUM
ajird-1586	93	3	.	.	PROPN
ajird-1586	93	4	2	2	NUM
ajird-1586	93	5	.	.	X
ajird-1586	93	6	baker	baker	PROPN
ajird-1586	93	7	m.	m.	PROPN
ajird-1586	93	8	translation	translation	NOUN
ajird-1586	93	9	and	and	CCONJ
ajird-1586	93	10	conflict	conflict	NOUN
ajird-1586	93	11	:	:	PUNCT
ajird-1586	93	12	a	a	DET
ajird-1586	93	13	narrative	narrative	NOUN
ajird-1586	93	14	account	account	NOUN
ajird-1586	93	15	.	.	PUNCT
ajird-1586	94	1	london	london	PROPN
ajird-1586	94	2	&	&	CCONJ
ajird-1586	94	3	new	new	PROPN
ajird-1586	94	4	york	york	PROPN
ajird-1586	94	5	:	:	PUNCT
ajird-1586	94	6	routledge	routledge	PROPN
ajird-1586	94	7	,	,	PUNCT
ajird-1586	94	8	2006	2006	NUM
ajird-1586	94	9	.	.	PUNCT
ajird-1586	95	1	197	197	NUM
ajird-1586	95	2	p.	p.	NOUN
ajird-1586	95	3	3	3	NUM
ajird-1586	95	4	.	.	PUNCT
ajird-1586	95	5	hudeček	hudeček	PROPN
ajird-1586	95	6	l.	l.	PROPN
ajird-1586	95	7	,	,	PUNCT
ajird-1586	95	8	ćutuk	ćutuk	NOUN
ajird-1586	95	9	i.	i.	PROPN
ajird-1586	95	10	croatian	croatian	PROPN
ajird-1586	95	11	public	public	ADJ
ajird-1586	95	12	relations	relation	NOUN
ajird-1586	95	13	terminology	terminology	NOUN
ajird-1586	95	14	:	:	PUNCT
ajird-1586	95	15	overview	overview	NOUN
ajird-1586	95	16	and	and	CCONJ
ajird-1586	95	17	guidelines	guideline	NOUN
ajird-1586	95	18	for	for	ADP
ajird-1586	95	19	terminological	terminological	ADJ
ajird-1586	95	20	regulation	regulation	NOUN
ajird-1586	95	21	.	.	PUNCT
ajird-1586	96	1	zagreb	zagreb	PROPN
ajird-1586	96	2	:	:	PUNCT
ajird-1586	96	3	institute	institute	NOUN
ajird-1586	96	4	of	of	ADP
ajird-1586	96	5	croatian	croatian	PROPN
ajird-1586	96	6	language	language	PROPN
ajird-1586	96	7	and	and	CCONJ
ajird-1586	96	8	linguistics	linguistic	NOUN
ajird-1586	96	9	,	,	PUNCT
ajird-1586	96	10	2017	2017	NUM
ajird-1586	96	11	.	.	PUNCT
ajird-1586	97	1	88	88	NUM
ajird-1586	97	2	p.	p.	NOUN
ajird-1586	97	3	4	4	NUM
ajird-1586	97	4	.	.	PUNCT
ajird-1586	98	1	newmark	newmark	PROPN
ajird-1586	98	2	p.	p.	PROPN
ajird-1586	99	1	a	a	DET
ajird-1586	99	2	textbook	textbook	NOUN
ajird-1586	99	3	of	of	ADP
ajird-1586	99	4	translation	translation	NOUN
ajird-1586	99	5	.	.	PUNCT
ajird-1586	100	1	hertfordshire	hertfordshire	PROPN
ajird-1586	100	2	:	:	PUNCT
ajird-1586	100	3	prentice	prentice	PROPN
ajird-1586	100	4	hall	hall	PROPN
ajird-1586	100	5	international	international	PROPN
ajird-1586	100	6	,	,	PUNCT
ajird-1586	100	7	1988	1988	NUM
ajird-1586	100	8	.	.	PUNCT
ajird-1586	101	1	292	292	NUM
ajird-1586	101	2	p.	p.	PROPN
ajird-1586	101	3	american	american	PROPN
ajird-1586	101	4	journal	journal	PROPN
ajird-1586	101	5	of	of	ADP
ajird-1586	101	6	interdisciplinary	interdisciplinary	ADJ
ajird-1586	101	7	research	research	NOUN
ajird-1586	101	8	and	and	CCONJ
ajird-1586	101	9	development	development	NOUN
ajird-1586	101	10	issn	issn	PROPN
ajird-1586	101	11	online	online	NOUN
ajird-1586	101	12	:	:	PUNCT
ajird-1586	101	13	2771	2771	NUM
ajird-1586	101	14	-	-	SYM
ajird-1586	101	15	8948	8948	NUM
ajird-1586	101	16	website	website	NOUN
ajird-1586	101	17	:	:	PUNCT
ajird-1586	101	18	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-1586	101	19	volume	volume	NOUN
ajird-1586	101	20	42	42	NUM
ajird-1586	101	21	,	,	PUNCT
ajird-1586	101	22	july2025	july2025	PROPN
ajird-1586	101	23	7	7	NUM
ajird-1586	101	24	|	|	ADV
ajird-1586	101	25	p	p	X
ajird-1586	101	26	a	a	DET
ajird-1586	101	27	g	g	NOUN
ajird-1586	101	28	e	e	NOUN
ajird-1586	101	29	5	5	NUM
ajird-1586	101	30	.	.	PUNCT
ajird-1586	102	1	van	van	PROPN
ajird-1586	102	2	h.	h.	PROPN
ajird-1586	102	3	v.	v.	PROPN
ajird-1586	102	4	translation	translation	PROPN
ajird-1586	102	5	:	:	PUNCT
ajird-1586	102	6	theory	theory	NOUN
ajird-1586	102	7	and	and	CCONJ
ajird-1586	102	8	practice	practice	NOUN
ajird-1586	102	9	(	(	PUNCT
ajird-1586	102	10	dịch	dịch	PROPN
ajird-1586	102	11	thuật	thuật	PROPN
ajird-1586	102	12	:	:	PUNCT
ajird-1586	103	1	lí	lí	PROPN
ajird-1586	103	2	luận	luận	PROPN
ajird-1586	103	3	và	và	PROPN
ajird-1586	103	4	thực	thực	PROPN
ajird-1586	103	5	tiễn	tiễn	PROPN
ajird-1586	103	6	)	)	PUNCT
ajird-1586	103	7	.	.	PUNCT
ajird-1586	104	1	hanoi	hanoi	PROPN
ajird-1586	104	2	:	:	PUNCT
ajird-1586	104	3	hanoi	hanoi	PROPN
ajird-1586	104	4	open	open	PROPN
ajird-1586	104	5	university	university	PROPN
ajird-1586	104	6	,	,	PUNCT
ajird-1586	104	7	2022	2022	NUM
ajird-1586	104	8	.	.	PUNCT
ajird-1586	105	1	256	256	NUM
ajird-1586	105	2	p.	p.	NOUN
ajird-1586	105	3	corpus	corpus	NOUN
ajird-1586	105	4	material	material	NOUN
ajird-1586	105	5	1	1	NUM
ajird-1586	105	6	.	.	PUNCT
ajird-1586	106	1	samsung	samsung	PROPN
ajird-1586	106	2	electronics	electronics	PROPN
ajird-1586	106	3	.	.	PUNCT
ajird-1586	107	1	samsung	samsung	PROPN
ajird-1586	107	2	solidifies	solidify	VERB
ajird-1586	107	3	its	its	PRON
ajird-1586	107	4	mobile	mobile	ADJ
ajird-1586	107	5	ai	ai	NOUN
ajird-1586	107	6	leadership	leadership	NOUN
ajird-1586	107	7	at	at	ADP
ajird-1586	107	8	mwc	mwc	PROPN
ajird-1586	107	9	2025	2025	NUM
ajird-1586	107	10	:	:	PUNCT
ajird-1586	107	11	from	from	ADP
ajird-1586	107	12	galaxy	galaxy	NOUN
ajird-1586	107	13	ai	ai	VERB
ajird-1586	107	14	to	to	ADP
ajird-1586	107	15	software	software	NOUN
ajird-1586	107	16	-	-	PUNCT
ajird-1586	107	17	centric	centric	ADJ
ajird-1586	107	18	networks	network	NOUN
ajird-1586	107	19	.	.	PUNCT
ajird-1586	108	1	samsung	samsung	PROPN
ajird-1586	108	2	newsroom	newsroom	PROPN
ajird-1586	108	3	.	.	PUNCT
ajird-1586	109	1	march	march	PROPN
ajird-1586	109	2	2	2	NUM
ajird-1586	109	3	,	,	PUNCT
ajird-1586	109	4	2025	2025	NUM
ajird-1586	109	5	.	.	PUNCT
ajird-1586	110	1	самсунг	самсунг	NOUN
ajird-1586	110	2	электроникс	электроникс	NOUN
ajird-1586	110	3	.	.	PUNCT
ajird-1586	111	1	samsung	samsung	PROPN
ajird-1586	111	2	укрепляет	укрепляет	PROPN
ajird-1586	112	1	лидерство	лидерство	PROPN
ajird-1586	112	2	в	в	PROPN
ajird-1586	112	3	области	области	PROPN
ajird-1586	112	4	мобильного	мобильного	VERB
ajird-1586	112	5	ии	ии	PRON
ajird-1586	112	6	на	на	PROPN
ajird-1586	112	7	mwc	mwc	PROPN
ajird-1586	112	8	2025	2025	NUM
ajird-1586	112	9	:	:	PUNCT
ajird-1586	112	10	от	от	PRON
ajird-1586	112	11	galaxy	galaxy	NOUN
ajird-1586	112	12	ai	ai	VERB
ajird-1586	112	13	до	до	ADP
ajird-1586	112	14	сетей	сетей	NOUN
ajird-1586	112	15	,	,	PUNCT
ajird-1586	112	16	ориентированных	ориентированных	PROPN
ajird-1586	112	17	на	на	PROPN
ajird-1586	112	18	программное	программное	PROPN
ajird-1586	112	19	обеспечение	обеспечение	PROPN
ajird-1586	112	20	.	.	PUNCT
ajird-1586	113	1	samsung	samsung	PROPN
ajird-1586	113	2	newsroom	newsroom	PROPN
ajird-1586	113	3	.	.	PUNCT
ajird-1586	114	1	2	2	NUM
ajird-1586	114	2	марта	марта	NOUN
ajird-1586	114	3	2025	2025	NUM
ajird-1586	114	4	года	года	NOUN
ajird-1586	114	5	.	.	PUNCT
ajird-1586	114	6	url	url	PROPN
ajird-1586	114	7	:	:	PUNCT
ajird-1586	114	8	https://news.samsung.com/global/samsung-solidifies-its-mobile-ai-leadershipat-mwc-2025-from-galaxy-ai-to-software-centric-networks	https://news.samsung.com/global/samsung-solidifies-its-mobile-ai-leadershipat-mwc-2025-from-galaxy-ai-to-software-centric-network	NOUN
ajird-1586	114	9	2	2	NUM
ajird-1586	114	10	.	.	PUNCT
ajird-1586	115	1	lukoil	lukoil	PROPN
ajird-1586	115	2	.	.	PUNCT
ajird-1586	116	1	lukoil	lukoil	ADJ
ajird-1586	116	2	releases	release	NOUN
ajird-1586	116	3	2023	2023	NUM
ajird-1586	116	4	sustainability	sustainability	NOUN
ajird-1586	116	5	report	report	NOUN
ajird-1586	116	6	.	.	PUNCT
ajird-1586	117	1	lukoil	lukoil	ADJ
ajird-1586	117	2	press	press	NOUN
ajird-1586	117	3	center	center	NOUN
ajird-1586	117	4	.	.	PUNCT
ajird-1586	118	1	july	july	PROPN
ajird-1586	118	2	11	11	NUM
ajird-1586	118	3	,	,	PUNCT
ajird-1586	118	4	2024	2024	NUM
ajird-1586	118	5	.	.	PUNCT
ajird-1586	118	6	лукойл	лукойл	NOUN
ajird-1586	118	7	.	.	PUNCT
ajird-1586	119	1	лукойл	лукойл	PROPN
ajird-1586	119	2	опубликовал	опубликовал	VERB
ajird-1586	119	3	отчет	отчет	NOUN
ajird-1586	119	4	об	об	PROPN
ajird-1586	119	5	устойчивом	устойчивом	PROPN
ajird-1586	119	6	развитии	развитии	ADJ
ajird-1586	119	7	за	за	ADP
ajird-1586	119	8	2023	2023	NUM
ajird-1586	119	9	год	год	PROPN
ajird-1586	119	10	.	.	PUNCT
ajird-1586	120	1	пресс	пресс	PROPN
ajird-1586	120	2	-	-	PUNCT
ajird-1586	120	3	центр	центр	NOUN
ajird-1586	120	4	лукойл	лукойл	NOUN
ajird-1586	120	5	.	.	PUNCT
ajird-1586	121	1	11	11	NUM
ajird-1586	121	2	июля	июля	NOUN
ajird-1586	121	3	2024	2024	NUM
ajird-1586	121	4	года	года	NOUN
ajird-1586	121	5	.	.	PUNCT
ajird-1586	121	6	url	url	PROPN
ajird-1586	121	7	:	:	PUNCT
ajird-1586	121	8	https://www.lukoil.com/presscenter/pressreleases/pressrelease/lukoilsustainability-report-receives	https://www.lukoil.com/presscenter/pressreleases/pressrelease/lukoilsustainability-report-receives	PROPN
ajird-1586	121	9	3	3	NUM
ajird-1586	121	10	.	.	X
ajird-1586	121	11	unicef	unicef	PROPN
ajird-1586	121	12	.	.	PUNCT
ajird-1586	122	1	war	war	NOUN
ajird-1586	122	2	in	in	ADP
ajird-1586	122	3	ukraine	ukraine	PROPN
ajird-1586	122	4	pushes	push	VERB
ajird-1586	122	5	generation	generation	NOUN
ajird-1586	122	6	of	of	ADP
ajird-1586	122	7	children	child	NOUN
ajird-1586	122	8	to	to	ADP
ajird-1586	122	9	the	the	DET
ajird-1586	122	10	brink	brink	NOUN
ajird-1586	122	11	,	,	PUNCT
ajird-1586	122	12	warns	warn	VERB
ajird-1586	122	13	unicef	unicef	PROPN
ajird-1586	122	14	.	.	PUNCT
ajird-1586	123	1	unicef	unicef	PROPN
ajird-1586	123	2	press	press	PROPN
ajird-1586	123	3	release	release	NOUN
ajird-1586	123	4	.	.	PUNCT
ajird-1586	124	1	february	february	PROPN
ajird-1586	124	2	21	21	NUM
ajird-1586	124	3	,	,	PUNCT
ajird-1586	124	4	2023	2023	NUM
ajird-1586	124	5	.	.	PUNCT
ajird-1586	125	1	юнисеф	юнисеф	PROPN
ajird-1586	125	2	.	.	PUNCT
ajird-1586	126	1	война	война	NOUN
ajird-1586	126	2	в	в	PROPN
ajird-1586	126	3	украине	украине	PROPN
ajird-1586	126	4	подталкивает	подталкивает	PROPN
ajird-1586	126	5	целое	целое	PROPN
ajird-1586	126	6	поколение	поколение	PROPN
ajird-1586	126	7	детей	детей	PROPN
ajird-1586	126	8	к	к	ADP
ajird-1586	126	9	краю	краю	ADJ
ajird-1586	126	10	пропасти	пропасти	PROPN
ajird-1586	126	11	,	,	PUNCT
ajird-1586	126	12	предупреждает	предупреждает	PROPN
ajird-1586	126	13	юнисеф	юнисеф	PROPN
ajird-1586	126	14	.	.	PUNCT
ajird-1586	127	1	пресс	пресс	ADJ
ajird-1586	127	2	-	-	PUNCT
ajird-1586	127	3	релиз	релиз	NOUN
ajird-1586	127	4	юнисеф	юнисеф	ADJ
ajird-1586	127	5	.	.	PUNCT
ajird-1586	128	1	21	21	NUM
ajird-1586	128	2	февраля	февраля	ADJ
ajird-1586	128	3	2023	2023	NUM
ajird-1586	128	4	года	года	NOUN
ajird-1586	128	5	.	.	PUNCT
ajird-1586	128	6	url	url	PROPN
ajird-1586	128	7	:	:	PUNCT
ajird-1586	129	1	https://www.unicef.org/press-releases/war-ukraine-pushes-generationchildren-brink-warns-unicef	https://www.unicef.org/press-releases/war-ukraine-pushes-generationchildren-brink-warns-unicef	PROPN
ajird-1586	129	2	https://news.samsung.com/global/samsung-solidifies-its-mobile-ai-leadership-at-mwc-2025-from-galaxy-ai-to-software-centric-networks	https://news.samsung.com/global/samsung-solidifies-its-mobile-ai-leadership-at-mwc-2025-from-galaxy-ai-to-software-centric-networks	PROPN
ajird-1586	129	3	https://news.samsung.com/global/samsung-solidifies-its-mobile-ai-leadership-at-mwc-2025-from-galaxy-ai-to-software-centric-networks	https://news.samsung.com/global/samsung-solidifies-its-mobile-ai-leadership-at-mwc-2025-from-galaxy-ai-to-software-centric-network	VERB
ajird-1586	129	4	https://www.lukoil.com/presscenter/pressreleases/pressrelease/lukoil-sustainability-report-receives	https://www.lukoil.com/presscenter/pressreleases/pressrelease/lukoil-sustainability-report-receives	PROPN
ajird-1586	129	5	https://www.lukoil.com/presscenter/pressreleases/pressrelease/lukoil-sustainability-report-receives	https://www.lukoil.com/presscenter/pressreleases/pressrelease/lukoil-sustainability-report-receives	PROPN
ajird-1586	129	6	https://www.unicef.org/press-releases/war-ukraine-pushes-generation-children-brink-warns-unicef	https://www.unicef.org/press-releases/war-ukraine-pushes-generation-children-brink-warns-unicef	PROPN
ajird-1586	129	7	https://www.unicef.org/press-releases/war-ukraine-pushes-generation-children-brink-warns-unicef	https://www.unicef.org/press-releases/war-ukraine-pushes-generation-children-brink-warns-unicef	PROPN