id	sid	tid	token	lemma	pos
ajird-520	1	1	american	american	PROPN
ajird-520	1	2	journal	journal	PROPN
ajird-520	1	3	of	of	ADP
ajird-520	1	4	interdisciplinary	interdisciplinary	ADJ
ajird-520	1	5	research	research	NOUN
ajird-520	1	6	and	and	CCONJ
ajird-520	1	7	development	development	NOUN
ajird-520	1	8	issn	issn	PROPN
ajird-520	1	9	online	online	NOUN
ajird-520	1	10	:	:	PUNCT
ajird-520	1	11	2771	2771	NUM
ajird-520	1	12	-	-	SYM
ajird-520	1	13	8948	8948	NUM
ajird-520	1	14	website	website	NOUN
ajird-520	1	15	:	:	PUNCT
ajird-520	1	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-520	1	17	volume	volume	NOUN
ajird-520	1	18	13	13	NUM
ajird-520	1	19	,	,	PUNCT
ajird-520	1	20	feb	feb	PROPN
ajird-520	1	21	.	.	PROPN
ajird-520	1	22	,	,	PUNCT
ajird-520	1	23	2023	2023	NUM
ajird-520	1	24	96	96	NUM
ajird-520	2	1	|	|	ADV
ajird-520	2	2	p	p	NOUN
ajird-520	2	3	a	a	DET
ajird-520	2	4	g	g	NOUN
ajird-520	2	5	e	e	X
ajird-520	2	6	internal	internal	ADJ
ajird-520	2	7	marketing	marketing	NOUN
ajird-520	2	8	in	in	ADP
ajird-520	2	9	travel	travel	NOUN
ajird-520	2	10	and	and	CCONJ
ajird-520	2	11	tourism	tourism	NOUN
ajird-520	2	12	companies	company	NOUN
ajird-520	2	13	and	and	CCONJ
ajird-520	2	14	its	its	PRON
ajird-520	2	15	impact	impact	NOUN
ajird-520	2	16	on	on	ADP
ajird-520	2	17	enhancing	enhance	VERB
ajird-520	2	18	marketing	marketing	NOUN
ajird-520	2	19	efficiency	efficiency	NOUN
ajird-520	2	20	1asst	1asst	NUM
ajird-520	2	21	.	.	PUNCT
ajird-520	3	1	prof	prof	PROPN
ajird-520	3	2	.	.	PUNCT
ajird-520	4	1	dr	dr	PROPN
ajird-520	4	2	.	.	PROPN
ajird-520	4	3	alaa	alaa	PROPN
ajird-520	4	4	abd	abd	PROPN
ajird-520	4	5	al	al	PROPN
ajird-520	4	6	hussein	hussein	PROPN
ajird-520	4	7	radhi	radhi	PROPN
ajird-520	4	8	,	,	PUNCT
ajird-520	4	9	2aymen	2aymen	NUM
ajird-520	4	10	qasim	qasim	PROPN
ajird-520	4	11	hamzah	hamzah	PROPN
ajird-520	4	12	mihyawi	mihyawi	PROPN
ajird-520	4	13	1	1	NUM
ajird-520	4	14	-	-	PUNCT
ajird-520	4	15	iraq	iraq	PROPN
ajird-520	4	16	-	-	PUNCT
ajird-520	4	17	university	university	NOUN
ajird-520	4	18	of	of	ADP
ajird-520	4	19	kerbalacollege	kerbalacollege	NOUN
ajird-520	4	20	of	of	ADP
ajird-520	4	21	tourist	tourist	PROPN
ajird-520	4	22	science	science	PROPN
ajird-520	4	23	department	department	PROPN
ajird-520	4	24	of	of	ADP
ajird-520	4	25	tourism	tourism	NOUN
ajird-520	4	26	studies	study	NOUN
ajird-520	4	27	.	.	PUNCT
ajird-520	5	1	2	2	NUM
ajird-520	5	2	-	-	PUNCT
ajird-520	5	3	directorate	directorate	NOUN
ajird-520	5	4	of	of	ADP
ajird-520	5	5	education	education	NOUN
ajird-520	5	6	karbala	karbala	PROPN
ajird-520	5	7	/	/	SYM
ajird-520	5	8	department	department	PROPN
ajird-520	5	9	of	of	ADP
ajird-520	5	10	vocational	vocational	ADJ
ajird-520	5	11	education	education	PROPN
ajird-520	5	12	/	/	SYM
ajird-520	5	13	karbala	karbala	PROPN
ajird-520	5	14	institute	institute	PROPN
ajird-520	5	15	of	of	ADP
ajird-520	5	16	tourism	tourism	NOUN
ajird-520	5	17	and	and	CCONJ
ajird-520	5	18	hospitality	hospitality	NOUN
ajird-520	5	19	1dr.alaa.rahdi@uokerbala.edu.iq	1dr.alaa.rahdi@uokerbala.edu.iq	NUM
ajird-520	5	20	2aymankasim9988@gmail.com	2aymankasim9988@gmail.com	NUM
ajird-520	5	21	abstract	abstract	NOUN
ajird-520	5	22	the	the	DET
ajird-520	5	23	study	study	NOUN
ajird-520	5	24	aims	aim	VERB
ajird-520	5	25	to	to	PART
ajird-520	5	26	show	show	VERB
ajird-520	5	27	the	the	DET
ajird-520	5	28	impact	impact	NOUN
ajird-520	5	29	of	of	ADP
ajird-520	5	30	internal	internal	ADJ
ajird-520	5	31	marketing	marketing	NOUN
ajird-520	5	32	in	in	ADP
ajird-520	5	33	tourism	tourism	NOUN
ajird-520	5	34	companies	company	NOUN
ajird-520	5	35	in	in	ADP
ajird-520	5	36	terms	term	NOUN
ajird-520	5	37	of	of	ADP
ajird-520	5	38	enhancing	enhance	VERB
ajird-520	5	39	their	their	PRON
ajird-520	5	40	marketing	marketing	NOUN
ajird-520	5	41	efficiency	efficiency	NOUN
ajird-520	5	42	,	,	PUNCT
ajird-520	5	43	a	a	DET
ajird-520	5	44	random	random	ADJ
ajird-520	5	45	sample	sample	NOUN
ajird-520	5	46	of	of	ADP
ajird-520	5	47	70	70	NUM
ajird-520	5	48	managers	manager	NOUN
ajird-520	5	49	working	work	VERB
ajird-520	5	50	in	in	ADP
ajird-520	5	51	these	these	DET
ajird-520	5	52	tourism	tourism	NOUN
ajird-520	5	53	companies	company	NOUN
ajird-520	5	54	was	be	AUX
ajird-520	5	55	chosen	choose	VERB
ajird-520	5	56	,	,	PUNCT
ajird-520	5	57	and	and	CCONJ
ajird-520	5	58	the	the	DET
ajird-520	5	59	study	study	NOUN
ajird-520	5	60	relied	rely	VERB
ajird-520	5	61	on	on	ADP
ajird-520	5	62	a	a	DET
ajird-520	5	63	set	set	NOUN
ajird-520	5	64	of	of	ADP
ajird-520	5	65	statistical	statistical	ADJ
ajird-520	5	66	methods	method	NOUN
ajird-520	5	67	in	in	ADP
ajird-520	5	68	presenting	present	VERB
ajird-520	5	69	,	,	PUNCT
ajird-520	5	70	analyzing	analyze	VERB
ajird-520	5	71	and	and	CCONJ
ajird-520	5	72	interpreting	interpret	VERB
ajird-520	5	73	the	the	DET
ajird-520	5	74	study	study	NOUN
ajird-520	5	75	information	information	NOUN
ajird-520	5	76	,	,	PUNCT
ajird-520	5	77	the	the	DET
ajird-520	5	78	study	study	NOUN
ajird-520	5	79	concluded	conclude	VERB
ajird-520	5	80	with	with	ADP
ajird-520	5	81	a	a	DET
ajird-520	5	82	set	set	NOUN
ajird-520	5	83	of	of	ADP
ajird-520	5	84	conclusions	conclusion	NOUN
ajird-520	5	85	,	,	PUNCT
ajird-520	5	86	the	the	DET
ajird-520	5	87	most	most	ADV
ajird-520	5	88	important	important	ADJ
ajird-520	5	89	of	of	ADP
ajird-520	5	90	which	which	PRON
ajird-520	5	91	was	be	AUX
ajird-520	5	92	the	the	DET
ajird-520	5	93	study	study	NOUN
ajird-520	5	94	demonstrated	demonstrate	VERB
ajird-520	5	95	the	the	DET
ajird-520	5	96	lack	lack	NOUN
ajird-520	5	97	of	of	ADP
ajird-520	5	98	interest	interest	NOUN
ajird-520	5	99	of	of	ADP
ajird-520	5	100	the	the	DET
ajird-520	5	101	travel	travel	NOUN
ajird-520	5	102	agencies	agency	NOUN
ajird-520	5	103	surveyed	survey	VERB
ajird-520	5	104	in	in	ADP
ajird-520	5	105	the	the	DET
ajird-520	5	106	marketing	marketing	NOUN
ajird-520	5	107	activity	activity	NOUN
ajird-520	5	108	in	in	ADP
ajird-520	5	109	general	general	ADJ
ajird-520	5	110	and	and	CCONJ
ajird-520	5	111	the	the	DET
ajird-520	5	112	lack	lack	NOUN
ajird-520	5	113	of	of	ADP
ajird-520	5	114	interest	interest	NOUN
ajird-520	5	115	of	of	ADP
ajird-520	5	116	senior	senior	ADJ
ajird-520	5	117	management	management	NOUN
ajird-520	5	118	in	in	ADP
ajird-520	5	119	marketing	marketing	NOUN
ajird-520	5	120	management	management	NOUN
ajird-520	5	121	in	in	ADP
ajird-520	5	122	particular	particular	ADJ
ajird-520	5	123	by	by	ADP
ajird-520	5	124	not	not	PART
ajird-520	5	125	observing	observe	VERB
ajird-520	5	126	the	the	DET
ajird-520	5	127	scientific	scientific	ADJ
ajird-520	5	128	principles	principle	NOUN
ajird-520	5	129	in	in	ADP
ajird-520	5	130	this	this	DET
ajird-520	5	131	activity	activity	NOUN
ajird-520	5	132	.	.	PUNCT
ajird-520	6	1	keywords	keyword	NOUN
ajird-520	6	2	:	:	PUNCT
ajird-520	6	3	internal	internal	ADJ
ajird-520	6	4	marketing	marketing	NOUN
ajird-520	6	5	,	,	PUNCT
ajird-520	6	6	marketing	marketing	NOUN
ajird-520	6	7	efficiency	efficiency	NOUN
ajird-520	6	8	,	,	PUNCT
ajird-520	6	9	tourism	tourism	NOUN
ajird-520	6	10	companies	company	NOUN
ajird-520	6	11	.	.	PUNCT
ajird-520	7	1	introduction	introduction	NOUN
ajird-520	7	2	traditional	traditional	ADJ
ajird-520	7	3	marketing	marketing	NOUN
ajird-520	7	4	trends	trend	NOUN
ajird-520	7	5	have	have	AUX
ajird-520	7	6	always	always	ADV
ajird-520	7	7	focused	focus	VERB
ajird-520	7	8	on	on	ADP
ajird-520	7	9	the	the	DET
ajird-520	7	10	relationship	relationship	NOUN
ajird-520	7	11	between	between	ADP
ajird-520	7	12	the	the	DET
ajird-520	7	13	organization	organization	NOUN
ajird-520	7	14	and	and	CCONJ
ajird-520	7	15	the	the	DET
ajird-520	7	16	external	external	ADJ
ajird-520	7	17	customer	customer	NOUN
ajird-520	7	18	,	,	PUNCT
ajird-520	7	19	and	and	CCONJ
ajird-520	7	20	this	this	PRON
ajird-520	7	21	is	be	AUX
ajird-520	7	22	called	call	VERB
ajird-520	7	23	(	(	PUNCT
ajird-520	7	24	external	external	ADJ
ajird-520	7	25	marketing	marketing	NOUN
ajird-520	7	26	)	)	PUNCT
ajird-520	7	27	,	,	PUNCT
ajird-520	7	28	but	but	CCONJ
ajird-520	7	29	in	in	ADP
ajird-520	7	30	the	the	DET
ajird-520	7	31	recent	recent	ADJ
ajird-520	7	32	period	period	NOUN
ajird-520	7	33	,	,	PUNCT
ajird-520	7	34	many	many	ADJ
ajird-520	7	35	researchers	researcher	NOUN
ajird-520	7	36	have	have	AUX
ajird-520	7	37	been	be	AUX
ajird-520	7	38	interested	interested	ADJ
ajird-520	7	39	in	in	ADP
ajird-520	7	40	the	the	DET
ajird-520	7	41	concept	concept	NOUN
ajird-520	7	42	of	of	ADP
ajird-520	7	43	internal	internal	ADJ
ajird-520	7	44	marketing	marketing	NOUN
ajird-520	7	45	,	,	PUNCT
ajird-520	7	46	especially	especially	ADV
ajird-520	7	47	with	with	ADP
ajird-520	7	48	regard	regard	NOUN
ajird-520	7	49	to	to	ADP
ajird-520	7	50	service	service	NOUN
ajird-520	7	51	business	business	NOUN
ajird-520	7	52	organizations	organization	NOUN
ajird-520	7	53	,	,	PUNCT
ajird-520	7	54	as	as	SCONJ
ajird-520	7	55	they	they	PRON
ajird-520	7	56	considered	consider	VERB
ajird-520	7	57	it	it	PRON
ajird-520	7	58	an	an	DET
ajird-520	7	59	essential	essential	ADJ
ajird-520	7	60	element	element	NOUN
ajird-520	7	61	for	for	ADP
ajird-520	7	62	the	the	DET
ajird-520	7	63	success	success	NOUN
ajird-520	7	64	of	of	ADP
ajird-520	7	65	those	those	DET
ajird-520	7	66	organizations	organization	NOUN
ajird-520	7	67	,	,	PUNCT
ajird-520	7	68	because	because	SCONJ
ajird-520	7	69	it	it	PRON
ajird-520	7	70	considers	consider	VERB
ajird-520	7	71	all	all	DET
ajird-520	7	72	employees	employee	NOUN
ajird-520	7	73	the	the	DET
ajird-520	7	74	employees	employee	NOUN
ajird-520	7	75	within	within	ADP
ajird-520	7	76	the	the	DET
ajird-520	7	77	organization	organization	NOUN
ajird-520	7	78	are	be	AUX
ajird-520	7	79	internal	internal	ADJ
ajird-520	7	80	customers	customer	NOUN
ajird-520	7	81	who	who	PRON
ajird-520	7	82	depend	depend	VERB
ajird-520	7	83	on	on	ADP
ajird-520	7	84	them	they	PRON
ajird-520	7	85	in	in	ADP
ajird-520	7	86	achieving	achieve	VERB
ajird-520	7	87	the	the	DET
ajird-520	7	88	goals	goal	NOUN
ajird-520	7	89	of	of	ADP
ajird-520	7	90	the	the	DET
ajird-520	7	91	organization	organization	NOUN
ajird-520	7	92	,	,	PUNCT
ajird-520	7	93	as	as	SCONJ
ajird-520	7	94	it	it	PRON
ajird-520	7	95	depends	depend	VERB
ajird-520	7	96	on	on	ADP
ajird-520	7	97	the	the	DET
ajird-520	7	98	interest	interest	NOUN
ajird-520	7	99	in	in	ADP
ajird-520	7	100	human	human	ADJ
ajird-520	7	101	resources	resource	NOUN
ajird-520	7	102	and	and	CCONJ
ajird-520	7	103	their	their	PRON
ajird-520	7	104	development	development	NOUN
ajird-520	7	105	represented	represent	VERB
ajird-520	7	106	by	by	ADP
ajird-520	7	107	employees	employee	NOUN
ajird-520	7	108	and	and	CCONJ
ajird-520	7	109	workers	worker	NOUN
ajird-520	7	110	as	as	ADP
ajird-520	7	111	a	a	DET
ajird-520	7	112	strategic	strategic	ADJ
ajird-520	7	113	goal	goal	NOUN
ajird-520	7	114	for	for	ADP
ajird-520	7	115	it	it	PRON
ajird-520	7	116	in	in	ADP
ajird-520	7	117	order	order	NOUN
ajird-520	7	118	to	to	PART
ajird-520	7	119	obtain	obtain	VERB
ajird-520	7	120	high	high	ADJ
ajird-520	7	121	-	-	PUNCT
ajird-520	7	122	quality	quality	NOUN
ajird-520	7	123	services	service	NOUN
ajird-520	7	124	that	that	PRON
ajird-520	7	125	achieve	achieve	VERB
ajird-520	7	126	customer	customer	NOUN
ajird-520	7	127	satisfaction	satisfaction	NOUN
ajird-520	7	128	and	and	CCONJ
ajird-520	7	129	are	be	AUX
ajird-520	7	130	consistent	consistent	ADJ
ajird-520	7	131	with	with	ADP
ajird-520	7	132	their	their	PRON
ajird-520	7	133	desires	desire	NOUN
ajird-520	7	134	.	.	PUNCT
ajird-520	8	1	as	as	SCONJ
ajird-520	8	2	successful	successful	ADJ
ajird-520	8	3	business	business	NOUN
ajird-520	8	4	organizations	organization	NOUN
ajird-520	8	5	are	be	AUX
ajird-520	8	6	organizations	organization	NOUN
ajird-520	8	7	that	that	PRON
ajird-520	8	8	are	be	AUX
ajird-520	8	9	not	not	PART
ajird-520	8	10	concerned	concern	VERB
ajird-520	8	11	with	with	ADP
ajird-520	8	12	providing	provide	VERB
ajird-520	8	13	products	product	NOUN
ajird-520	8	14	to	to	ADP
ajird-520	8	15	customers	customer	NOUN
ajird-520	8	16	only	only	ADV
ajird-520	8	17	,	,	PUNCT
ajird-520	8	18	but	but	CCONJ
ajird-520	8	19	rather	rather	ADV
ajird-520	8	20	care	care	VERB
ajird-520	8	21	about	about	ADP
ajird-520	8	22	their	their	PRON
ajird-520	8	23	employees	employee	NOUN
ajird-520	8	24	and	and	CCONJ
ajird-520	8	25	see	see	VERB
ajird-520	8	26	them	they	PRON
ajird-520	8	27	as	as	ADP
ajird-520	8	28	internal	internal	ADJ
ajird-520	8	29	products	product	NOUN
ajird-520	8	30	that	that	PRON
ajird-520	8	31	must	must	AUX
ajird-520	8	32	be	be	AUX
ajird-520	8	33	taken	take	VERB
ajird-520	8	34	care	care	NOUN
ajird-520	8	35	of	of	ADP
ajird-520	8	36	because	because	SCONJ
ajird-520	8	37	attention	attention	NOUN
ajird-520	8	38	to	to	ADP
ajird-520	8	39	workers	worker	NOUN
ajird-520	8	40	will	will	AUX
ajird-520	8	41	result	result	VERB
ajird-520	8	42	in	in	ADP
ajird-520	8	43	obtaining	obtain	VERB
ajird-520	8	44	products	product	NOUN
ajird-520	8	45	and	and	CCONJ
ajird-520	8	46	american	american	ADJ
ajird-520	8	47	journal	journal	PROPN
ajird-520	8	48	of	of	ADP
ajird-520	8	49	interdisciplinary	interdisciplinary	ADJ
ajird-520	8	50	research	research	NOUN
ajird-520	8	51	and	and	CCONJ
ajird-520	8	52	development	development	NOUN
ajird-520	8	53	issn	issn	PROPN
ajird-520	8	54	online	online	NOUN
ajird-520	8	55	:	:	PUNCT
ajird-520	8	56	2771	2771	NUM
ajird-520	8	57	-	-	SYM
ajird-520	8	58	8948	8948	NUM
ajird-520	8	59	website	website	NOUN
ajird-520	8	60	:	:	PUNCT
ajird-520	8	61	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-520	8	62	volume	volume	NOUN
ajird-520	8	63	13	13	NUM
ajird-520	8	64	,	,	PUNCT
ajird-520	8	65	feb	feb	PROPN
ajird-520	8	66	.	.	PROPN
ajird-520	8	67	,	,	PUNCT
ajird-520	8	68	2023	2023	NUM
ajird-520	8	69	97	97	NUM
ajird-520	9	1	|	|	ADV
ajird-520	9	2	p	p	NOUN
ajird-520	9	3	a	a	DET
ajird-520	9	4	g	g	NOUN
ajird-520	9	5	e	e	NOUN
ajird-520	9	6	services	service	NOUN
ajird-520	9	7	of	of	ADP
ajird-520	9	8	high	high	ADJ
ajird-520	9	9	quality	quality	NOUN
ajird-520	9	10	that	that	PRON
ajird-520	9	11	are	be	AUX
ajird-520	9	12	consistent	consistent	ADJ
ajird-520	9	13	with	with	ADP
ajird-520	9	14	the	the	DET
ajird-520	9	15	desires	desire	NOUN
ajird-520	9	16	and	and	CCONJ
ajird-520	9	17	requirements	requirement	NOUN
ajird-520	9	18	of	of	ADP
ajird-520	9	19	customers	customer	NOUN
ajird-520	9	20	.	.	PUNCT
ajird-520	10	1	this	this	DET
ajird-520	10	2	study	study	NOUN
ajird-520	10	3	comes	come	VERB
ajird-520	10	4	to	to	PART
ajird-520	10	5	find	find	VERB
ajird-520	10	6	a	a	DET
ajird-520	10	7	solution	solution	NOUN
ajird-520	10	8	to	to	ADP
ajird-520	10	9	a	a	DET
ajird-520	10	10	problem	problem	NOUN
ajird-520	10	11	that	that	SCONJ
ajird-520	10	12	tourism	tourism	NOUN
ajird-520	10	13	organizations	organization	NOUN
ajird-520	10	14	suffer	suffer	VERB
ajird-520	10	15	from	from	ADP
ajird-520	10	16	,	,	PUNCT
ajird-520	10	17	which	which	PRON
ajird-520	10	18	is	be	AUX
ajird-520	10	19	the	the	DET
ajird-520	10	20	lack	lack	NOUN
ajird-520	10	21	of	of	ADP
ajird-520	10	22	awareness	awareness	NOUN
ajird-520	10	23	of	of	ADP
ajird-520	10	24	the	the	DET
ajird-520	10	25	importance	importance	NOUN
ajird-520	10	26	of	of	ADP
ajird-520	10	27	internal	internal	ADJ
ajird-520	10	28	marketing	marketing	NOUN
ajird-520	10	29	and	and	CCONJ
ajird-520	10	30	its	its	PRON
ajird-520	10	31	reflection	reflection	NOUN
ajird-520	10	32	on	on	ADP
ajird-520	10	33	marketing	marketing	NOUN
ajird-520	10	34	efficiency	efficiency	NOUN
ajird-520	10	35	and	and	CCONJ
ajird-520	10	36	the	the	DET
ajird-520	10	37	quality	quality	NOUN
ajird-520	10	38	of	of	ADP
ajird-520	10	39	service	service	NOUN
ajird-520	10	40	provided	provide	VERB
ajird-520	10	41	to	to	ADP
ajird-520	10	42	customers	customer	NOUN
ajird-520	10	43	,	,	PUNCT
ajird-520	10	44	and	and	CCONJ
ajird-520	10	45	then	then	ADV
ajird-520	10	46	not	not	PART
ajird-520	10	47	achieving	achieve	VERB
ajird-520	10	48	their	their	PRON
ajird-520	10	49	satisfaction	satisfaction	NOUN
ajird-520	10	50	.	.	PUNCT
ajird-520	11	1	the	the	DET
ajird-520	11	2	importance	importance	NOUN
ajird-520	11	3	of	of	ADP
ajird-520	11	4	this	this	DET
ajird-520	11	5	study	study	NOUN
ajird-520	11	6	is	be	AUX
ajird-520	11	7	evident	evident	ADJ
ajird-520	11	8	in	in	ADP
ajird-520	11	9	its	its	PRON
ajird-520	11	10	attempt	attempt	NOUN
ajird-520	11	11	to	to	PART
ajird-520	11	12	make	make	VERB
ajird-520	11	13	tourism	tourism	NOUN
ajird-520	11	14	organizations	organization	NOUN
ajird-520	11	15	able	able	ADJ
ajird-520	11	16	to	to	PART
ajird-520	11	17	use	use	VERB
ajird-520	11	18	internal	internal	ADJ
ajird-520	11	19	marketing	marketing	NOUN
ajird-520	11	20	in	in	ADP
ajird-520	11	21	a	a	DET
ajird-520	11	22	beneficial	beneficial	ADJ
ajird-520	11	23	way	way	NOUN
ajird-520	11	24	in	in	ADP
ajird-520	11	25	order	order	NOUN
ajird-520	11	26	to	to	PART
ajird-520	11	27	provide	provide	VERB
ajird-520	11	28	quality	quality	NOUN
ajird-520	11	29	services	service	NOUN
ajird-520	11	30	that	that	PRON
ajird-520	11	31	achieve	achieve	VERB
ajird-520	11	32	customer	customer	NOUN
ajird-520	11	33	satisfaction	satisfaction	NOUN
ajird-520	11	34	.	.	PUNCT
ajird-520	12	1	the	the	DET
ajird-520	12	2	study	study	NOUN
ajird-520	12	3	aims	aim	VERB
ajird-520	12	4	to	to	PART
ajird-520	12	5	know	know	VERB
ajird-520	12	6	the	the	DET
ajird-520	12	7	extent	extent	NOUN
ajird-520	12	8	to	to	PART
ajird-520	12	9	which	which	PRON
ajird-520	12	10	internal	internal	ADJ
ajird-520	12	11	marketing	marketing	NOUN
ajird-520	12	12	is	be	AUX
ajird-520	12	13	applied	apply	VERB
ajird-520	12	14	in	in	ADP
ajird-520	12	15	tourism	tourism	NOUN
ajird-520	12	16	organizations	organization	NOUN
ajird-520	12	17	and	and	CCONJ
ajird-520	12	18	agencies	agency	NOUN
ajird-520	12	19	,	,	PUNCT
ajird-520	12	20	and	and	CCONJ
ajird-520	12	21	to	to	PART
ajird-520	12	22	highlight	highlight	VERB
ajird-520	12	23	its	its	PRON
ajird-520	12	24	role	role	NOUN
ajird-520	12	25	in	in	ADP
ajird-520	12	26	marketing	marketing	NOUN
ajird-520	12	27	efficiency	efficiency	NOUN
ajird-520	12	28	,	,	PUNCT
ajird-520	12	29	achieving	achieve	VERB
ajird-520	12	30	the	the	DET
ajird-520	12	31	quality	quality	NOUN
ajird-520	12	32	of	of	ADP
ajird-520	12	33	service	service	NOUN
ajird-520	12	34	provided	provide	VERB
ajird-520	12	35	to	to	ADP
ajird-520	12	36	the	the	DET
ajird-520	12	37	customer	customer	NOUN
ajird-520	12	38	,	,	PUNCT
ajird-520	12	39	and	and	CCONJ
ajird-520	12	40	the	the	DET
ajird-520	12	41	possibility	possibility	NOUN
ajird-520	12	42	of	of	ADP
ajird-520	12	43	achieving	achieve	VERB
ajird-520	12	44	customer	customer	NOUN
ajird-520	12	45	satisfaction	satisfaction	NOUN
ajird-520	12	46	.	.	PUNCT
ajird-520	13	1	section	section	NOUN
ajird-520	13	2	(	(	PUNCT
ajird-520	13	3	1	1	X
ajird-520	13	4	)	)	PUNCT
ajird-520	13	5	the	the	DET
ajird-520	13	6	methodology	methodology	NOUN
ajird-520	13	7	1.1	1.1	NUM
ajird-520	13	8	the	the	DET
ajird-520	13	9	problem	problem	NOUN
ajird-520	13	10	the	the	DET
ajird-520	13	11	problem	problem	NOUN
ajird-520	13	12	of	of	ADP
ajird-520	13	13	the	the	DET
ajird-520	13	14	study	study	NOUN
ajird-520	13	15	can	can	AUX
ajird-520	13	16	be	be	AUX
ajird-520	13	17	determined	determine	VERB
ajird-520	13	18	by	by	ADP
ajird-520	13	19	asking	ask	VERB
ajird-520	13	20	the	the	DET
ajird-520	13	21	following	follow	VERB
ajird-520	13	22	questions	question	NOUN
ajird-520	13	23	:	:	PUNCT
ajird-520	13	24	1	1	X
ajird-520	13	25	.	.	PUNCT
ajird-520	13	26	is	be	AUX
ajird-520	13	27	there	there	PRON
ajird-520	13	28	a	a	DET
ajird-520	13	29	clear	clear	ADJ
ajird-520	13	30	perception	perception	NOUN
ajird-520	13	31	by	by	ADP
ajird-520	13	32	the	the	DET
ajird-520	13	33	management	management	NOUN
ajird-520	13	34	of	of	ADP
ajird-520	13	35	the	the	DET
ajird-520	13	36	researched	research	VERB
ajird-520	13	37	travel	travel	NOUN
ajird-520	13	38	agency	agency	NOUN
ajird-520	13	39	about	about	ADP
ajird-520	13	40	internal	internal	ADJ
ajird-520	13	41	marketing	marketing	NOUN
ajird-520	13	42	?	?	PUNCT
ajird-520	14	1	2	2	X
ajird-520	14	2	.	.	X
ajird-520	14	3	can	can	AUX
ajird-520	14	4	employee	employee	NOUN
ajird-520	14	5	satisfaction	satisfaction	NOUN
ajird-520	14	6	be	be	AUX
ajird-520	14	7	achieved	achieve	VERB
ajird-520	14	8	by	by	ADP
ajird-520	14	9	adopting	adopt	VERB
ajird-520	14	10	internal	internal	ADJ
ajird-520	14	11	marketing	marketing	NOUN
ajird-520	14	12	,	,	PUNCT
ajird-520	14	13	and	and	CCONJ
ajird-520	14	14	does	do	AUX
ajird-520	14	15	it	it	PRON
ajird-520	14	16	reflect	reflect	VERB
ajird-520	14	17	positively	positively	ADV
ajird-520	14	18	on	on	ADP
ajird-520	14	19	marketing	marketing	NOUN
ajird-520	14	20	efficiency	efficiency	NOUN
ajird-520	14	21	,	,	PUNCT
ajird-520	14	22	on	on	ADP
ajird-520	14	23	the	the	DET
ajird-520	14	24	quality	quality	NOUN
ajird-520	14	25	of	of	ADP
ajird-520	14	26	service	service	NOUN
ajird-520	14	27	provided	provide	VERB
ajird-520	14	28	to	to	ADP
ajird-520	14	29	customers	customer	NOUN
ajird-520	14	30	,	,	PUNCT
ajird-520	14	31	and	and	CCONJ
ajird-520	14	32	on	on	ADP
ajird-520	14	33	their	their	PRON
ajird-520	14	34	level	level	NOUN
ajird-520	14	35	of	of	ADP
ajird-520	14	36	satisfaction	satisfaction	NOUN
ajird-520	14	37	?	?	PUNCT
ajird-520	15	1	3	3	X
ajird-520	15	2	.	.	X
ajird-520	15	3	does	do	AUX
ajird-520	15	4	internal	internal	ADJ
ajird-520	15	5	marketing	marketing	NOUN
ajird-520	15	6	aim	aim	NOUN
ajird-520	15	7	to	to	PART
ajird-520	15	8	attract	attract	VERB
ajird-520	15	9	distinguished	distinguished	ADJ
ajird-520	15	10	employees	employee	NOUN
ajird-520	15	11	and	and	CCONJ
ajird-520	15	12	put	put	VERB
ajird-520	15	13	them	they	PRON
ajird-520	15	14	in	in	ADP
ajird-520	15	15	direct	direct	ADJ
ajird-520	15	16	contact	contact	NOUN
ajird-520	15	17	with	with	ADP
ajird-520	15	18	customers	customer	NOUN
ajird-520	15	19	?	?	PUNCT
ajird-520	16	1	4	4	X
ajird-520	16	2	.	.	X
ajird-520	16	3	does	do	AUX
ajird-520	16	4	the	the	DET
ajird-520	16	5	travel	travel	NOUN
ajird-520	16	6	agency	agency	NOUN
ajird-520	16	7	management	management	NOUN
ajird-520	16	8	seek	seek	VERB
ajird-520	16	9	to	to	PART
ajird-520	16	10	adopt	adopt	VERB
ajird-520	16	11	internal	internal	ADJ
ajird-520	16	12	marketing	marketing	NOUN
ajird-520	16	13	?	?	PUNCT
ajird-520	17	1	1.2	1.2	NUM
ajird-520	17	2	the	the	DET
ajird-520	17	3	importance	importance	NOUN
ajird-520	17	4	of	of	ADP
ajird-520	17	5	the	the	DET
ajird-520	17	6	study	study	NOUN
ajird-520	17	7	the	the	DET
ajird-520	17	8	importance	importance	NOUN
ajird-520	17	9	of	of	ADP
ajird-520	17	10	the	the	DET
ajird-520	17	11	study	study	NOUN
ajird-520	17	12	stems	stem	VERB
ajird-520	17	13	from	from	ADP
ajird-520	17	14	the	the	DET
ajird-520	17	15	importance	importance	NOUN
ajird-520	17	16	of	of	ADP
ajird-520	17	17	internal	internal	ADJ
ajird-520	17	18	marketing	marketing	NOUN
ajird-520	17	19	as	as	ADP
ajird-520	17	20	one	one	NUM
ajird-520	17	21	of	of	ADP
ajird-520	17	22	the	the	DET
ajird-520	17	23	solutions	solution	NOUN
ajird-520	17	24	that	that	PRON
ajird-520	17	25	can	can	AUX
ajird-520	17	26	be	be	AUX
ajird-520	17	27	adopted	adopt	VERB
ajird-520	17	28	to	to	PART
ajird-520	17	29	enhance	enhance	VERB
ajird-520	17	30	the	the	DET
ajird-520	17	31	marketing	marketing	NOUN
ajird-520	17	32	efficiency	efficiency	NOUN
ajird-520	17	33	and	and	CCONJ
ajird-520	17	34	competitive	competitive	ADJ
ajird-520	17	35	position	position	NOUN
ajird-520	17	36	of	of	ADP
ajird-520	17	37	travel	travel	NOUN
ajird-520	17	38	agencies	agency	NOUN
ajird-520	17	39	,	,	PUNCT
ajird-520	17	40	which	which	PRON
ajird-520	17	41	is	be	AUX
ajird-520	17	42	a	a	DET
ajird-520	17	43	critical	critical	ADJ
ajird-520	17	44	indicator	indicator	NOUN
ajird-520	17	45	in	in	ADP
ajird-520	17	46	enhancing	enhance	VERB
ajird-520	17	47	the	the	DET
ajird-520	17	48	success	success	NOUN
ajird-520	17	49	of	of	ADP
ajird-520	17	50	the	the	DET
ajird-520	17	51	agency	agency	NOUN
ajird-520	17	52	or	or	CCONJ
ajird-520	17	53	not	not	PART
ajird-520	17	54	,	,	PUNCT
ajird-520	17	55	and	and	CCONJ
ajird-520	17	56	the	the	DET
ajird-520	17	57	importance	importance	NOUN
ajird-520	17	58	of	of	ADP
ajird-520	17	59	this	this	DET
ajird-520	17	60	study	study	NOUN
ajird-520	17	61	expands	expand	VERB
ajird-520	17	62	to	to	PART
ajird-520	17	63	include	include	VERB
ajird-520	17	64	a	a	DET
ajird-520	17	65	field	field	NOUN
ajird-520	17	66	dimension	dimension	NOUN
ajird-520	17	67	that	that	PRON
ajird-520	17	68	is	be	AUX
ajird-520	17	69	added	add	VERB
ajird-520	17	70	to	to	ADP
ajird-520	17	71	the	the	DET
ajird-520	17	72	theoretical	theoretical	ADJ
ajird-520	17	73	dimension	dimension	NOUN
ajird-520	17	74	through	through	ADP
ajird-520	17	75	field	field	NOUN
ajird-520	17	76	analysis	analysis	NOUN
ajird-520	17	77	of	of	ADP
ajird-520	17	78	marketing	marketing	NOUN
ajird-520	17	79	efficiency	efficiency	NOUN
ajird-520	17	80	indicators	indicator	NOUN
ajird-520	17	81	.	.	PUNCT
ajird-520	18	1	in	in	ADP
ajird-520	18	2	travel	travel	NOUN
ajird-520	18	3	agencies	agency	NOUN
ajird-520	18	4	.	.	PUNCT
ajird-520	19	1	1.3	1.3	NUM
ajird-520	19	2	aims	aim	NOUN
ajird-520	19	3	of	of	ADP
ajird-520	19	4	the	the	DET
ajird-520	19	5	study	study	NOUN
ajird-520	19	6	1	1	NUM
ajird-520	19	7	.	.	PUNCT
ajird-520	20	1	this	this	DET
ajird-520	20	2	study	study	NOUN
ajird-520	20	3	aims	aim	VERB
ajird-520	20	4	to	to	PART
ajird-520	20	5	highlight	highlight	VERB
ajird-520	20	6	the	the	DET
ajird-520	20	7	essential	essential	ADJ
ajird-520	20	8	role	role	NOUN
ajird-520	20	9	of	of	ADP
ajird-520	20	10	internal	internal	ADJ
ajird-520	20	11	marketing	marketing	NOUN
ajird-520	20	12	in	in	ADP
ajird-520	20	13	enhancing	enhance	VERB
ajird-520	20	14	the	the	DET
ajird-520	20	15	marketing	marketing	NOUN
ajird-520	20	16	efficiency	efficiency	NOUN
ajird-520	20	17	of	of	ADP
ajird-520	20	18	travel	travel	NOUN
ajird-520	20	19	agencies	agency	NOUN
ajird-520	20	20	.	.	PUNCT
ajird-520	21	1	2	2	X
ajird-520	21	2	.	.	X
ajird-520	21	3	this	this	DET
ajird-520	21	4	study	study	NOUN
ajird-520	21	5	attempted	attempt	VERB
ajird-520	21	6	to	to	PART
ajird-520	21	7	explore	explore	VERB
ajird-520	21	8	the	the	DET
ajird-520	21	9	relationship	relationship	NOUN
ajird-520	21	10	between	between	ADP
ajird-520	21	11	internal	internal	ADJ
ajird-520	21	12	marketing	marketing	NOUN
ajird-520	21	13	and	and	CCONJ
ajird-520	21	14	marketing	marketing	NOUN
ajird-520	21	15	efficiency	efficiency	NOUN
ajird-520	21	16	in	in	ADP
ajird-520	21	17	the	the	DET
ajird-520	21	18	research	research	NOUN
ajird-520	21	19	community	community	NOUN
ajird-520	21	20	.	.	PUNCT
ajird-520	22	1	american	american	ADJ
ajird-520	22	2	journal	journal	PROPN
ajird-520	22	3	of	of	ADP
ajird-520	22	4	interdisciplinary	interdisciplinary	ADJ
ajird-520	22	5	research	research	NOUN
ajird-520	22	6	and	and	CCONJ
ajird-520	22	7	development	development	NOUN
ajird-520	22	8	issn	issn	PROPN
ajird-520	22	9	online	online	NOUN
ajird-520	22	10	:	:	PUNCT
ajird-520	22	11	2771	2771	NUM
ajird-520	22	12	-	-	SYM
ajird-520	22	13	8948	8948	NUM
ajird-520	22	14	website	website	NOUN
ajird-520	22	15	:	:	PUNCT
ajird-520	22	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-520	22	17	volume	volume	NOUN
ajird-520	22	18	13	13	NUM
ajird-520	22	19	,	,	PUNCT
ajird-520	22	20	feb	feb	PROPN
ajird-520	22	21	.	.	PROPN
ajird-520	22	22	,	,	PUNCT
ajird-520	22	23	2023	2023	NUM
ajird-520	22	24	98	98	NUM
ajird-520	23	1	|	|	ADV
ajird-520	23	2	p	p	NOUN
ajird-520	23	3	a	a	DET
ajird-520	23	4	g	g	NOUN
ajird-520	23	5	e	e	NOUN
ajird-520	23	6	3	3	NUM
ajird-520	23	7	.	.	PUNCT
ajird-520	24	1	this	this	DET
ajird-520	24	2	study	study	NOUN
ajird-520	24	3	modestly	modestly	ADV
ajird-520	24	4	contributes	contribute	VERB
ajird-520	24	5	to	to	ADP
ajird-520	24	6	enriching	enrich	VERB
ajird-520	24	7	marketing	marketing	NOUN
ajird-520	24	8	and	and	CCONJ
ajird-520	24	9	administrative	administrative	ADJ
ajird-520	24	10	thought	thought	NOUN
ajird-520	24	11	with	with	ADP
ajird-520	24	12	two	two	NUM
ajird-520	24	13	main	main	ADJ
ajird-520	24	14	dimensions	dimension	NOUN
ajird-520	24	15	:	:	PUNCT
ajird-520	24	16	marketing	marketing	NOUN
ajird-520	24	17	efficiency	efficiency	NOUN
ajird-520	24	18	and	and	CCONJ
ajird-520	24	19	internal	internal	ADJ
ajird-520	24	20	marketing	marketing	NOUN
ajird-520	24	21	.	.	PUNCT
ajird-520	25	1	1.4	1.4	NUM
ajird-520	25	2	the	the	DET
ajird-520	25	3	hypotheses	hypothesis	NOUN
ajird-520	25	4	1	1	X
ajird-520	25	5	.	.	PUNCT
ajird-520	26	1	the	the	DET
ajird-520	26	2	first	first	ADJ
ajird-520	26	3	main	main	ADJ
ajird-520	26	4	hypothesis	hypothesis	NOUN
ajird-520	26	5	:	:	PUNCT
ajird-520	26	6	there	there	PRON
ajird-520	26	7	is	be	VERB
ajird-520	26	8	a	a	DET
ajird-520	26	9	statistically	statistically	ADV
ajird-520	26	10	significant	significant	ADJ
ajird-520	26	11	correlation	correlation	NOUN
ajird-520	26	12	between	between	ADP
ajird-520	26	13	internal	internal	ADJ
ajird-520	26	14	marketing	marketing	NOUN
ajird-520	26	15	and	and	CCONJ
ajird-520	26	16	marketing	marketing	NOUN
ajird-520	26	17	efficiency	efficiency	NOUN
ajird-520	26	18	.	.	PUNCT
ajird-520	27	1	2	2	X
ajird-520	27	2	.	.	X
ajird-520	27	3	the	the	DET
ajird-520	27	4	second	second	ADJ
ajird-520	27	5	main	main	ADJ
ajird-520	27	6	hypothesis	hypothesis	NOUN
ajird-520	27	7	:	:	PUNCT
ajird-520	27	8	there	there	PRON
ajird-520	27	9	is	be	VERB
ajird-520	27	10	an	an	DET
ajird-520	27	11	effect	effect	NOUN
ajird-520	27	12	relationship	relationship	NOUN
ajird-520	27	13	for	for	ADP
ajird-520	27	14	the	the	DET
ajird-520	27	15	elements	element	NOUN
ajird-520	27	16	of	of	ADP
ajird-520	27	17	internal	internal	ADJ
ajird-520	27	18	marketing	marketing	NOUN
ajird-520	27	19	and	and	CCONJ
ajird-520	27	20	marketing	marketing	NOUN
ajird-520	27	21	efficiency	efficiency	NOUN
ajird-520	27	22	.	.	PUNCT
ajird-520	28	1	1.5	1.5	NUM
ajird-520	28	2	the	the	DET
ajird-520	28	3	sample	sample	NOUN
ajird-520	28	4	of	of	ADP
ajird-520	28	5	the	the	DET
ajird-520	28	6	study	study	NOUN
ajird-520	28	7	the	the	DET
ajird-520	28	8	study	study	NOUN
ajird-520	28	9	community	community	NOUN
ajird-520	28	10	consists	consist	VERB
ajird-520	28	11	of	of	ADP
ajird-520	28	12	travel	travel	NOUN
ajird-520	28	13	and	and	CCONJ
ajird-520	28	14	tourism	tourism	NOUN
ajird-520	28	15	companies	company	NOUN
ajird-520	28	16	operating	operate	VERB
ajird-520	28	17	in	in	ADP
ajird-520	28	18	the	the	DET
ajird-520	28	19	cities	city	NOUN
ajird-520	28	20	of	of	ADP
ajird-520	28	21	baghdad	baghdad	PROPN
ajird-520	28	22	,	,	PUNCT
ajird-520	28	23	erbil	erbil	PROPN
ajird-520	28	24	and	and	CCONJ
ajird-520	28	25	basra	basra	PROPN
ajird-520	28	26	,	,	PUNCT
ajird-520	28	27	while	while	SCONJ
ajird-520	28	28	the	the	DET
ajird-520	28	29	study	study	NOUN
ajird-520	28	30	sample	sample	NOUN
ajird-520	28	31	consisted	consist	VERB
ajird-520	28	32	of	of	ADP
ajird-520	28	33	70	70	NUM
ajird-520	28	34	managers	manager	NOUN
ajird-520	28	35	of	of	ADP
ajird-520	28	36	these	these	DET
ajird-520	28	37	companies	company	NOUN
ajird-520	28	38	.	.	PUNCT
ajird-520	29	1	1.6	1.6	NUM
ajird-520	29	2	statistical	statistical	ADJ
ajird-520	29	3	methods	method	NOUN
ajird-520	29	4	the	the	DET
ajird-520	29	5	study	study	NOUN
ajird-520	29	6	relied	rely	VERB
ajird-520	29	7	on	on	ADP
ajird-520	29	8	a	a	DET
ajird-520	29	9	set	set	NOUN
ajird-520	29	10	of	of	ADP
ajird-520	29	11	statistical	statistical	ADJ
ajird-520	29	12	methods	method	NOUN
ajird-520	29	13	,	,	PUNCT
ajird-520	29	14	as	as	SCONJ
ajird-520	29	15	follows	follow	VERB
ajird-520	29	16	:	:	PUNCT
ajird-520	29	17	1	1	X
ajird-520	29	18	.	.	X
ajird-520	29	19	arithmetic	arithmetic	ADJ
ajird-520	29	20	mean	mean	NOUN
ajird-520	29	21	2	2	NUM
ajird-520	29	22	.	.	NOUN
ajird-520	29	23	standard	standard	ADJ
ajird-520	29	24	deviation	deviation	NOUN
ajird-520	29	25	3	3	NUM
ajird-520	29	26	.	.	PUNCT
ajird-520	29	27	relative	relative	ADJ
ajird-520	29	28	importance	importance	NOUN
ajird-520	29	29	4	4	NUM
ajird-520	29	30	.	.	X
ajird-520	29	31	simple	simple	ADJ
ajird-520	29	32	correlation	correlation	NOUN
ajird-520	29	33	coefficient	coefficient	NOUN
ajird-520	29	34	5	5	NUM
ajird-520	29	35	.	.	PUNCT
ajird-520	29	36	simple	simple	ADJ
ajird-520	29	37	regression	regression	NOUN
ajird-520	29	38	6	6	NUM
ajird-520	29	39	.	.	PUNCT
ajird-520	29	40	coefficient	coefficient	NOUN
ajird-520	29	41	of	of	ADP
ajird-520	29	42	determination	determination	NOUN
ajird-520	29	43	(	(	PUNCT
ajird-520	29	44	r2	r2	PROPN
ajird-520	29	45	)	)	PUNCT
ajird-520	29	46	7	7	NUM
ajird-520	29	47	.	.	X
ajird-520	30	1	f	f	X
ajird-520	30	2	-	-	PUNCT
ajird-520	30	3	test	test	NOUN
ajird-520	30	4	:	:	PUNCT
ajird-520	30	5	it	it	PRON
ajird-520	30	6	was	be	AUX
ajird-520	30	7	used	use	VERB
ajird-520	30	8	to	to	PART
ajird-520	30	9	test	test	VERB
ajird-520	30	10	the	the	DET
ajird-520	30	11	extent	extent	NOUN
ajird-520	30	12	of	of	ADP
ajird-520	30	13	the	the	DET
ajird-520	30	14	influence	influence	NOUN
ajird-520	30	15	of	of	ADP
ajird-520	30	16	the	the	DET
ajird-520	30	17	independent	independent	ADJ
ajird-520	30	18	variables	variable	NOUN
ajird-520	30	19	on	on	ADP
ajird-520	30	20	the	the	DET
ajird-520	30	21	dependent	dependent	ADJ
ajird-520	30	22	variable	variable	NOUN
ajird-520	30	23	.	.	PUNCT
ajird-520	31	1	if	if	SCONJ
ajird-520	31	2	the	the	DET
ajird-520	31	3	calculated	calculated	ADJ
ajird-520	31	4	(	(	PUNCT
ajird-520	31	5	f	f	X
ajird-520	31	6	)	)	PUNCT
ajird-520	31	7	is	be	AUX
ajird-520	31	8	greater	great	ADJ
ajird-520	31	9	than	than	ADP
ajird-520	31	10	the	the	DET
ajird-520	31	11	tabular	tabular	NOUN
ajird-520	31	12	(	(	PUNCT
ajird-520	31	13	f	f	X
ajird-520	31	14	)	)	PUNCT
ajird-520	31	15	,	,	PUNCT
ajird-520	31	16	this	this	PRON
ajird-520	31	17	indicates	indicate	VERB
ajird-520	31	18	that	that	SCONJ
ajird-520	31	19	there	there	PRON
ajird-520	31	20	is	be	VERB
ajird-520	31	21	a	a	DET
ajird-520	31	22	significant	significant	ADJ
ajird-520	31	23	effect	effect	NOUN
ajird-520	31	24	.	.	PUNCT
ajird-520	32	1	and	and	CCONJ
ajird-520	32	2	the	the	DET
ajird-520	32	3	researchers	researcher	NOUN
ajird-520	32	4	relied	rely	VERB
ajird-520	32	5	on	on	ADP
ajird-520	32	6	the	the	DET
ajird-520	32	7	five	five	NUM
ajird-520	32	8	-	-	PUNCT
ajird-520	32	9	point	point	NOUN
ajird-520	32	10	likert	likert	ADJ
ajird-520	32	11	scale	scale	NOUN
ajird-520	32	12	in	in	ADP
ajird-520	32	13	the	the	DET
ajird-520	32	14	questionnaire	questionnaire	NOUN
ajird-520	32	15	.	.	PUNCT
ajird-520	33	1	section	section	NOUN
ajird-520	33	2	(	(	PUNCT
ajird-520	33	3	2	2	NUM
ajird-520	33	4	)	)	PUNCT
ajird-520	33	5	internal	internal	ADJ
ajird-520	33	6	marketing	marketing	NOUN
ajird-520	33	7	2.1	2.1	NUM
ajird-520	33	8	the	the	DET
ajird-520	33	9	concept	concept	NOUN
ajird-520	33	10	of	of	ADP
ajird-520	33	11	internal	internal	ADJ
ajird-520	33	12	marketing	marketing	NOUN
ajird-520	33	13	the	the	DET
ajird-520	33	14	concept	concept	NOUN
ajird-520	33	15	of	of	ADP
ajird-520	33	16	internal	internal	ADJ
ajird-520	33	17	marketing	marketing	NOUN
ajird-520	33	18	appeared	appear	VERB
ajird-520	33	19	officially	officially	ADV
ajird-520	33	20	at	at	ADP
ajird-520	33	21	the	the	DET
ajird-520	33	22	end	end	NOUN
ajird-520	33	23	of	of	ADP
ajird-520	33	24	the	the	DET
ajird-520	33	25	seventies	seventy	NOUN
ajird-520	33	26	to	to	PART
ajird-520	33	27	constitute	constitute	VERB
ajird-520	33	28	one	one	NUM
ajird-520	33	29	of	of	ADP
ajird-520	33	30	the	the	DET
ajird-520	33	31	tools	tool	NOUN
ajird-520	33	32	that	that	PRON
ajird-520	33	33	contribute	contribute	VERB
ajird-520	33	34	to	to	ADP
ajird-520	33	35	improving	improve	VERB
ajird-520	33	36	quality	quality	NOUN
ajird-520	33	37	and	and	CCONJ
ajird-520	33	38	quality	quality	NOUN
ajird-520	33	39	in	in	ADP
ajird-520	33	40	service	service	NOUN
ajird-520	33	41	institutions	institution	NOUN
ajird-520	33	42	,	,	PUNCT
ajird-520	33	43	and	and	CCONJ
ajird-520	33	44	the	the	DET
ajird-520	33	45	most	most	ADV
ajird-520	33	46	important	important	ADJ
ajird-520	33	47	base	base	NOUN
ajird-520	33	48	on	on	ADP
ajird-520	33	49	which	which	PRON
ajird-520	33	50	this	this	DET
ajird-520	33	51	concept	concept	NOUN
ajird-520	33	52	is	be	AUX
ajird-520	33	53	based	base	VERB
ajird-520	33	54	is	be	AUX
ajird-520	33	55	counting	count	VERB
ajird-520	33	56	employees	employee	NOUN
ajird-520	33	57	as	as	ADP
ajird-520	33	58	an	an	DET
ajird-520	33	59	internal	internal	ADJ
ajird-520	33	60	market	market	NOUN
ajird-520	33	61	,	,	PUNCT
ajird-520	33	62	or	or	CCONJ
ajird-520	33	63	internal	internal	ADJ
ajird-520	33	64	customers	customer	NOUN
ajird-520	33	65	and	and	CCONJ
ajird-520	33	66	jobs	job	NOUN
ajird-520	33	67	as	as	ADP
ajird-520	33	68	internal	internal	ADJ
ajird-520	33	69	products	product	NOUN
ajird-520	33	70	,	,	PUNCT
ajird-520	33	71	and	and	CCONJ
ajird-520	33	72	applying	apply	VERB
ajird-520	33	73	various	various	ADJ
ajird-520	33	74	marketing	marketing	NOUN
ajird-520	33	75	techniques	technique	NOUN
ajird-520	33	76	and	and	CCONJ
ajird-520	33	77	methods	method	NOUN
ajird-520	33	78	this	this	DET
ajird-520	33	79	market	market	NOUN
ajird-520	33	80	is	be	AUX
ajird-520	33	81	based	base	VERB
ajird-520	33	82	on	on	ADP
ajird-520	33	83	marketing	marketing	NOUN
ajird-520	33	84	study	study	NOUN
ajird-520	33	85	,	,	PUNCT
ajird-520	33	86	market	market	NOUN
ajird-520	33	87	segmentation	segmentation	NOUN
ajird-520	33	88	,	,	PUNCT
ajird-520	33	89	marketing	marketing	NOUN
ajird-520	33	90	mix	mix	NOUN
ajird-520	33	91	development	development	NOUN
ajird-520	33	92	,	,	PUNCT
ajird-520	33	93	and	and	CCONJ
ajird-520	33	94	other	other	ADJ
ajird-520	33	95	wellknown	wellknown	ADJ
ajird-520	33	96	marketing	marketing	NOUN
ajird-520	33	97	activities	activity	NOUN
ajird-520	33	98	.	.	PUNCT
ajird-520	34	1	scientific	scientific	ADJ
ajird-520	34	2	sources	source	NOUN
ajird-520	34	3	indicate	indicate	VERB
ajird-520	34	4	that	that	SCONJ
ajird-520	34	5	there	there	PRON
ajird-520	34	6	are	be	VERB
ajird-520	34	7	a	a	DET
ajird-520	34	8	number	number	NOUN
ajird-520	34	9	of	of	ADP
ajird-520	34	10	competing	compete	VERB
ajird-520	34	11	concepts	concept	NOUN
ajird-520	34	12	and	and	CCONJ
ajird-520	34	13	activities	activity	NOUN
ajird-520	34	14	that	that	PRON
ajird-520	34	15	address	address	VERB
ajird-520	34	16	internal	internal	ADJ
ajird-520	34	17	marketing	marketing	NOUN
ajird-520	34	18	.	.	PUNCT
ajird-520	35	1	in	in	ADP
ajird-520	35	2	order	order	NOUN
ajird-520	35	3	to	to	PART
ajird-520	35	4	verify	verify	VERB
ajird-520	35	5	the	the	DET
ajird-520	35	6	validity	validity	NOUN
ajird-520	35	7	of	of	ADP
ajird-520	35	8	these	these	DET
ajird-520	35	9	competing	compete	VERB
ajird-520	35	10	concepts	concept	NOUN
ajird-520	35	11	,	,	PUNCT
ajird-520	35	12	there	there	PRON
ajird-520	35	13	must	must	AUX
ajird-520	35	14	be	be	AUX
ajird-520	35	15	a	a	DET
ajird-520	35	16	set	set	NOUN
ajird-520	35	17	of	of	ADP
ajird-520	35	18	criteria	criterion	NOUN
ajird-520	35	19	on	on	ADP
ajird-520	35	20	the	the	DET
ajird-520	35	21	basis	basis	NOUN
ajird-520	35	22	of	of	ADP
ajird-520	35	23	which	which	PRON
ajird-520	35	24	each	each	DET
ajird-520	35	25	concept	concept	NOUN
ajird-520	35	26	is	be	AUX
ajird-520	35	27	evaluated	evaluate	VERB
ajird-520	35	28	.	.	PUNCT
ajird-520	36	1	american	american	ADJ
ajird-520	36	2	journal	journal	PROPN
ajird-520	36	3	of	of	ADP
ajird-520	36	4	interdisciplinary	interdisciplinary	ADJ
ajird-520	36	5	research	research	NOUN
ajird-520	36	6	and	and	CCONJ
ajird-520	36	7	development	development	NOUN
ajird-520	36	8	issn	issn	PROPN
ajird-520	36	9	online	online	NOUN
ajird-520	36	10	:	:	PUNCT
ajird-520	36	11	2771	2771	NUM
ajird-520	36	12	-	-	SYM
ajird-520	36	13	8948	8948	NUM
ajird-520	36	14	website	website	NOUN
ajird-520	36	15	:	:	PUNCT
ajird-520	36	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-520	36	17	volume	volume	NOUN
ajird-520	36	18	13	13	NUM
ajird-520	36	19	,	,	PUNCT
ajird-520	36	20	feb	feb	PROPN
ajird-520	36	21	.	.	PROPN
ajird-520	36	22	,	,	PUNCT
ajird-520	36	23	2023	2023	NUM
ajird-520	36	24	99	99	NUM
ajird-520	37	1	|	|	ADV
ajird-520	37	2	p	p	NOUN
ajird-520	37	3	a	a	DET
ajird-520	37	4	g	g	NOUN
ajird-520	37	5	e	e	NOUN
ajird-520	37	6	figure	figure	NOUN
ajird-520	37	7	no	no	INTJ
ajird-520	37	8	.	.	PUNCT
ajird-520	38	1	(	(	PUNCT
ajird-520	38	2	1	1	X
ajird-520	38	3	)	)	PUNCT
ajird-520	38	4	internal	internal	ADJ
ajird-520	38	5	marketing	marketing	NOUN
ajird-520	38	6	in	in	ADP
ajird-520	38	7	2000	2000	NUM
ajird-520	38	8	,	,	PUNCT
ajird-520	38	9	rafiq	rafiq	PROPN
ajird-520	38	10	&	&	CCONJ
ajird-520	38	11	ahmed	ahmed	PROPN
ajird-520	38	12	,	,	PUNCT
ajird-520	38	13	2000	2000	NUM
ajird-520	38	14	:	:	PUNCT
ajird-520	39	1	450	450	NUM
ajird-520	39	2	identified	identify	VERB
ajird-520	39	3	the	the	DET
ajird-520	39	4	main	main	ADJ
ajird-520	39	5	elements	element	NOUN
ajird-520	39	6	of	of	ADP
ajird-520	39	7	internal	internal	ADJ
ajird-520	39	8	marketing	marketing	NOUN
ajird-520	39	9	:	:	PUNCT
ajird-520	39	10	1	1	X
ajird-520	39	11	.	.	X
ajird-520	39	12	motivating	motivating	NOUN
ajird-520	39	13	and	and	CCONJ
ajird-520	39	14	satisfying	satisfy	VERB
ajird-520	39	15	employees	employee	NOUN
ajird-520	39	16	.	.	PUNCT
ajird-520	40	1	2	2	X
ajird-520	40	2	.	.	X
ajird-520	40	3	customer	customer	NOUN
ajird-520	40	4	guidance	guidance	NOUN
ajird-520	40	5	and	and	CCONJ
ajird-520	40	6	satisfaction	satisfaction	NOUN
ajird-520	40	7	.	.	PUNCT
ajird-520	41	1	3	3	X
ajird-520	41	2	.	.	X
ajird-520	41	3	coordination	coordination	NOUN
ajird-520	41	4	and	and	CCONJ
ajird-520	41	5	integration	integration	NOUN
ajird-520	41	6	between	between	ADP
ajird-520	41	7	common	common	ADJ
ajird-520	41	8	functions	function	NOUN
ajird-520	41	9	.	.	PUNCT
ajird-520	42	1	4	4	X
ajird-520	42	2	.	.	X
ajird-520	42	3	execute	execute	VERB
ajird-520	42	4	the	the	DET
ajird-520	42	5	organization	organization	NOUN
ajird-520	42	6	's	's	PART
ajird-520	42	7	specific	specific	ADJ
ajird-520	42	8	strategy	strategy	NOUN
ajird-520	42	9	or	or	CCONJ
ajird-520	42	10	strategic	strategic	ADJ
ajird-520	42	11	functions	function	NOUN
ajird-520	42	12	.	.	PUNCT
ajird-520	43	1	table	table	NOUN
ajird-520	43	2	no	no	INTJ
ajird-520	43	3	.	.	PUNCT
ajird-520	44	1	(	(	PUNCT
ajird-520	44	2	1	1	X
ajird-520	44	3	)	)	PUNCT
ajird-520	44	4	some	some	DET
ajird-520	44	5	researchers	researcher	NOUN
ajird-520	44	6	contributions	contribution	NOUN
ajird-520	44	7	to	to	ADP
ajird-520	44	8	the	the	DET
ajird-520	44	9	concept	concept	NOUN
ajird-520	44	10	of	of	ADP
ajird-520	44	11	internal	internal	ADJ
ajird-520	44	12	marketing	marketing	NOUN
ajird-520	44	13	researcher	researcher	NOUN
ajird-520	44	14	name	name	NOUN
ajird-520	44	15	concept	concept	NOUN
ajird-520	44	16	kotler,2006:83	kotler,2006:83	PROPN
ajird-520	44	17	the	the	DET
ajird-520	44	18	process	process	NOUN
ajird-520	44	19	of	of	ADP
ajird-520	44	20	training	training	NOUN
ajird-520	44	21	and	and	CCONJ
ajird-520	44	22	motivating	motivate	VERB
ajird-520	44	23	employees	employee	NOUN
ajird-520	44	24	in	in	ADP
ajird-520	44	25	order	order	NOUN
ajird-520	44	26	to	to	PART
ajird-520	44	27	serve	serve	VERB
ajird-520	44	28	customers	customer	NOUN
ajird-520	44	29	in	in	ADP
ajird-520	44	30	the	the	DET
ajird-520	44	31	best	good	ADJ
ajird-520	44	32	possible	possible	ADJ
ajird-520	44	33	way	way	NOUN
ajird-520	44	34	.	.	PUNCT
ajird-520	45	1	zeithaml	zeithaml	PROPN
ajird-520	45	2	&	&	CCONJ
ajird-520	45	3	bithor,2006:89	bithor,2006:89	PROPN
ajird-520	45	4	the	the	DET
ajird-520	45	5	process	process	NOUN
ajird-520	45	6	of	of	ADP
ajird-520	45	7	selecting	selecting	NOUN
ajird-520	45	8	,	,	PUNCT
ajird-520	45	9	training	training	NOUN
ajird-520	45	10	,	,	PUNCT
ajird-520	45	11	employing	employ	VERB
ajird-520	45	12	,	,	PUNCT
ajird-520	45	13	encouraging	encouraging	ADJ
ajird-520	45	14	and	and	CCONJ
ajird-520	45	15	rewarding	reward	VERB
ajird-520	45	16	qualified	qualified	ADJ
ajird-520	45	17	workers	worker	NOUN
ajird-520	45	18	and	and	CCONJ
ajird-520	45	19	providing	provide	VERB
ajird-520	45	20	equipment	equipment	NOUN
ajird-520	45	21	and	and	CCONJ
ajird-520	45	22	technology	technology	NOUN
ajird-520	45	23	in	in	ADP
ajird-520	45	24	order	order	NOUN
ajird-520	45	25	to	to	PART
ajird-520	45	26	deliver	deliver	VERB
ajird-520	45	27	service	service	NOUN
ajird-520	45	28	with	with	ADP
ajird-520	45	29	the	the	DET
ajird-520	45	30	required	require	VERB
ajird-520	45	31	quality	quality	NOUN
ajird-520	45	32	.	.	PUNCT
ajird-520	46	1	kenneth&baack,2004	kenneth&baack,2004	NOUN
ajird-520	46	2	:	:	PUNCT
ajird-520	46	3	287	287	NUM
ajird-520	46	4	an	an	DET
ajird-520	46	5	organization	organization	NOUN
ajird-520	46	6	's	's	PART
ajird-520	46	7	integrated	integrate	VERB
ajird-520	46	8	internal	internal	ADJ
ajird-520	46	9	marketing	marketing	NOUN
ajird-520	46	10	communications	communication	NOUN
ajird-520	46	11	efforts	effort	NOUN
ajird-520	46	12	are	be	AUX
ajird-520	46	13	directed	direct	VERB
ajird-520	46	14	toward	toward	ADP
ajird-520	46	15	overseas	overseas	ADJ
ajird-520	46	16	customers	customer	NOUN
ajird-520	46	17	.	.	PUNCT
ajird-520	47	1	source	source	NOUN
ajird-520	47	2	:	:	PUNCT
ajird-520	47	3	prepared	prepare	VERB
ajird-520	47	4	by	by	ADP
ajird-520	47	5	the	the	DET
ajird-520	47	6	researchers	researcher	NOUN
ajird-520	47	7	american	american	PROPN
ajird-520	47	8	journal	journal	PROPN
ajird-520	47	9	of	of	ADP
ajird-520	47	10	interdisciplinary	interdisciplinary	ADJ
ajird-520	47	11	research	research	NOUN
ajird-520	47	12	and	and	CCONJ
ajird-520	47	13	development	development	NOUN
ajird-520	47	14	issn	issn	PROPN
ajird-520	47	15	online	online	NOUN
ajird-520	47	16	:	:	PUNCT
ajird-520	47	17	2771	2771	NUM
ajird-520	47	18	-	-	SYM
ajird-520	47	19	8948	8948	NUM
ajird-520	47	20	website	website	NOUN
ajird-520	47	21	:	:	PUNCT
ajird-520	47	22	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-520	47	23	volume	volume	NOUN
ajird-520	47	24	13	13	NUM
ajird-520	47	25	,	,	PUNCT
ajird-520	47	26	feb	feb	PROPN
ajird-520	47	27	.	.	PROPN
ajird-520	47	28	,	,	PUNCT
ajird-520	47	29	2023	2023	NUM
ajird-520	47	30	100	100	NUM
ajird-520	48	1	|	|	ADV
ajird-520	48	2	p	p	X
ajird-520	48	3	a	a	DET
ajird-520	48	4	g	g	NOUN
ajird-520	48	5	e	e	NOUN
ajird-520	48	6	2.2	2.2	NUM
ajird-520	48	7	the	the	DET
ajird-520	48	8	importance	importance	NOUN
ajird-520	48	9	of	of	ADP
ajird-520	48	10	the	the	DET
ajird-520	48	11	internal	internal	ADJ
ajird-520	48	12	marketing	marketing	NOUN
ajird-520	48	13	internal	internal	ADJ
ajird-520	48	14	marketing	marketing	NOUN
ajird-520	48	15	derives	derive	VERB
ajird-520	48	16	its	its	PRON
ajird-520	48	17	importance	importance	NOUN
ajird-520	48	18	for	for	ADP
ajird-520	48	19	the	the	DET
ajird-520	48	20	organization	organization	NOUN
ajird-520	48	21	based	base	VERB
ajird-520	48	22	on	on	ADP
ajird-520	48	23	three	three	NUM
ajird-520	48	24	axes	axis	NOUN
ajird-520	48	25	:	:	PUNCT
ajird-520	48	26	(	(	PUNCT
ajird-520	48	27	paul	paul	PROPN
ajird-520	48	28	,	,	PUNCT
ajird-520	48	29	2000	2000	NUM
ajird-520	48	30	,	,	PUNCT
ajird-520	48	31	21	21	NUM
ajird-520	48	32	)	)	PUNCT
ajird-520	48	33	.	.	PUNCT
ajird-520	49	1	a.	a.	NOUN
ajird-520	49	2	change	change	NOUN
ajird-520	49	3	management	management	NOUN
ajird-520	49	4	:	:	PUNCT
ajird-520	49	5	the	the	DET
ajird-520	49	6	organization	organization	NOUN
ajird-520	49	7	adopts	adopt	VERB
ajird-520	49	8	making	make	VERB
ajird-520	49	9	major	major	ADJ
ajird-520	49	10	changes	change	NOUN
ajird-520	49	11	,	,	PUNCT
ajird-520	49	12	or	or	CCONJ
ajird-520	49	13	introducing	introduce	VERB
ajird-520	49	14	new	new	ADJ
ajird-520	49	15	systems	system	NOUN
ajird-520	49	16	in	in	ADP
ajird-520	49	17	the	the	DET
ajird-520	49	18	performance	performance	NOUN
ajird-520	49	19	of	of	ADP
ajird-520	49	20	its	its	PRON
ajird-520	49	21	work	work	NOUN
ajird-520	49	22	,	,	PUNCT
ajird-520	49	23	such	such	ADJ
ajird-520	49	24	as	as	ADP
ajird-520	49	25	deciding	decide	VERB
ajird-520	49	26	to	to	PART
ajird-520	49	27	raise	raise	VERB
ajird-520	49	28	the	the	DET
ajird-520	49	29	level	level	NOUN
ajird-520	49	30	of	of	ADP
ajird-520	49	31	profits	profit	NOUN
ajird-520	49	32	or	or	CCONJ
ajird-520	49	33	use	use	VERB
ajird-520	49	34	advanced	advanced	ADJ
ajird-520	49	35	technology	technology	NOUN
ajird-520	49	36	,	,	PUNCT
ajird-520	49	37	or	or	CCONJ
ajird-520	49	38	other	other	ADJ
ajird-520	49	39	major	major	ADJ
ajird-520	49	40	changes	change	NOUN
ajird-520	49	41	that	that	PRON
ajird-520	49	42	are	be	AUX
ajird-520	49	43	usually	usually	ADV
ajird-520	49	44	inappropriate	inappropriate	ADJ
ajird-520	49	45	,	,	PUNCT
ajird-520	49	46	meaning	mean	VERB
ajird-520	49	47	that	that	SCONJ
ajird-520	49	48	they	they	PRON
ajird-520	49	49	contain	contain	VERB
ajird-520	49	50	a	a	DET
ajird-520	49	51	kind	kind	NOUN
ajird-520	49	52	of	of	ADP
ajird-520	49	53	surprise	surprise	NOUN
ajird-520	49	54	and	and	CCONJ
ajird-520	49	55	impulse	impulse	ADJ
ajird-520	49	56	.	.	PUNCT
ajird-520	50	1	or	or	CCONJ
ajird-520	50	2	imposed	impose	VERB
ajird-520	50	3	by	by	ADP
ajird-520	50	4	certain	certain	ADJ
ajird-520	50	5	circumstances	circumstance	NOUN
ajird-520	50	6	,	,	PUNCT
ajird-520	50	7	and	and	CCONJ
ajird-520	50	8	here	here	ADV
ajird-520	50	9	internal	internal	ADJ
ajird-520	50	10	marketing	marketing	NOUN
ajird-520	50	11	has	have	VERB
ajird-520	50	12	an	an	DET
ajird-520	50	13	important	important	ADJ
ajird-520	50	14	role	role	NOUN
ajird-520	50	15	in	in	ADP
ajird-520	50	16	accepting	accept	VERB
ajird-520	50	17	and	and	CCONJ
ajird-520	50	18	making	make	VERB
ajird-520	50	19	these	these	DET
ajird-520	50	20	changes	change	NOUN
ajird-520	50	21	a	a	DET
ajird-520	50	22	success	success	NOUN
ajird-520	50	23	.	.	PUNCT
ajird-520	51	1	b.	b.	PROPN
ajird-520	51	2	building	build	VERB
ajird-520	51	3	the	the	DET
ajird-520	51	4	public	public	ADJ
ajird-520	51	5	image	image	NOUN
ajird-520	51	6	:	:	PUNCT
ajird-520	51	7	the	the	DET
ajird-520	51	8	image	image	NOUN
ajird-520	51	9	of	of	ADP
ajird-520	51	10	the	the	DET
ajird-520	51	11	organization	organization	NOUN
ajird-520	51	12	is	be	AUX
ajird-520	51	13	one	one	NUM
ajird-520	51	14	of	of	ADP
ajird-520	51	15	the	the	DET
ajird-520	51	16	basic	basic	ADJ
ajird-520	51	17	elements	element	NOUN
ajird-520	51	18	in	in	ADP
ajird-520	51	19	the	the	DET
ajird-520	51	20	management	management	NOUN
ajird-520	51	21	system	system	NOUN
ajird-520	51	22	of	of	ADP
ajird-520	51	23	the	the	DET
ajird-520	51	24	service	service	NOUN
ajird-520	51	25	organization	organization	NOUN
ajird-520	51	26	,	,	PUNCT
ajird-520	51	27	and	and	CCONJ
ajird-520	51	28	the	the	DET
ajird-520	51	29	image	image	NOUN
ajird-520	51	30	is	be	AUX
ajird-520	51	31	a	a	DET
ajird-520	51	32	media	medium	NOUN
ajird-520	51	33	tool	tool	NOUN
ajird-520	51	34	that	that	SCONJ
ajird-520	51	35	the	the	DET
ajird-520	51	36	organization	organization	NOUN
ajird-520	51	37	uses	use	VERB
ajird-520	51	38	to	to	ADP
ajird-520	51	39	influence	influence	NOUN
ajird-520	51	40	(	(	PUNCT
ajird-520	51	41	employees	employee	NOUN
ajird-520	51	42	,	,	PUNCT
ajird-520	51	43	the	the	DET
ajird-520	51	44	employment	employment	NOUN
ajird-520	51	45	market	market	NOUN
ajird-520	51	46	,	,	PUNCT
ajird-520	51	47	customers	customer	NOUN
ajird-520	51	48	,	,	PUNCT
ajird-520	51	49	etc	etc	X
ajird-520	51	50	...	...	PUNCT
ajird-520	51	51	)	)	PUNCT
ajird-520	51	52	with	with	ADP
ajird-520	51	53	the	the	DET
ajird-520	51	54	aim	aim	NOUN
ajird-520	51	55	of	of	ADP
ajird-520	51	56	-	-	PUNCT
ajird-520	51	57	:	:	PUNCT
ajird-520	51	58	1	1	X
ajird-520	51	59	.	.	PUNCT
ajird-520	51	60	strategic	strategic	ADJ
ajird-520	51	61	location	location	NOUN
ajird-520	51	62	.	.	PUNCT
ajird-520	52	1	2	2	X
ajird-520	52	2	.	.	X
ajird-520	52	3	entering	enter	VERB
ajird-520	52	4	the	the	DET
ajird-520	52	5	market	market	NOUN
ajird-520	52	6	effectively	effectively	ADV
ajird-520	52	7	.	.	PUNCT
ajird-520	53	1	3	3	X
ajird-520	53	2	.	.	X
ajird-520	53	3	facilitating	facilitate	VERB
ajird-520	53	4	access	access	NOUN
ajird-520	53	5	to	to	ADP
ajird-520	53	6	various	various	ADJ
ajird-520	53	7	resources	resource	NOUN
ajird-520	53	8	,	,	PUNCT
ajird-520	53	9	or	or	CCONJ
ajird-520	53	10	at	at	ADP
ajird-520	53	11	least	least	ADJ
ajird-520	53	12	at	at	ADP
ajird-520	53	13	the	the	DET
ajird-520	53	14	lowest	low	ADJ
ajird-520	53	15	cost	cost	NOUN
ajird-520	53	16	.	.	PUNCT
ajird-520	54	1	4	4	X
ajird-520	54	2	.	.	X
ajird-520	54	3	directing	direct	VERB
ajird-520	54	4	the	the	DET
ajird-520	54	5	behavior	behavior	NOUN
ajird-520	54	6	of	of	ADP
ajird-520	54	7	individuals	individual	NOUN
ajird-520	54	8	to	to	PART
ajird-520	54	9	increase	increase	VERB
ajird-520	54	10	motivation	motivation	NOUN
ajird-520	54	11	and	and	CCONJ
ajird-520	54	12	productivity	productivity	NOUN
ajird-520	54	13	.	.	PUNCT
ajird-520	55	1	here	here	ADV
ajird-520	55	2	,	,	PUNCT
ajird-520	55	3	internal	internal	ADJ
ajird-520	55	4	marketing	marketing	NOUN
ajird-520	55	5	plays	play	VERB
ajird-520	55	6	an	an	DET
ajird-520	55	7	important	important	ADJ
ajird-520	55	8	role	role	NOUN
ajird-520	55	9	through	through	ADP
ajird-520	55	10	internal	internal	ADJ
ajird-520	55	11	communication	communication	NOUN
ajird-520	55	12	and	and	CCONJ
ajird-520	55	13	introducing	introduce	VERB
ajird-520	55	14	points	point	NOUN
ajird-520	55	15	of	of	ADP
ajird-520	55	16	distinction	distinction	NOUN
ajird-520	55	17	,	,	PUNCT
ajird-520	55	18	the	the	DET
ajird-520	55	19	organization	organization	NOUN
ajird-520	55	20	,	,	PUNCT
ajird-520	55	21	with	with	ADP
ajird-520	55	22	the	the	DET
ajird-520	55	23	individuals	individual	NOUN
ajird-520	55	24	working	work	VERB
ajird-520	55	25	in	in	ADP
ajird-520	55	26	it	it	PRON
ajird-520	55	27	,	,	PUNCT
ajird-520	55	28	and	and	CCONJ
ajird-520	55	29	through	through	ADP
ajird-520	55	30	them	they	PRON
ajird-520	55	31	is	be	AUX
ajird-520	55	32	trying	try	VERB
ajird-520	55	33	to	to	PART
ajird-520	55	34	position	position	VERB
ajird-520	55	35	themselves	themselves	PRON
ajird-520	55	36	in	in	ADP
ajird-520	55	37	the	the	DET
ajird-520	55	38	minds	mind	NOUN
ajird-520	55	39	of	of	ADP
ajird-520	55	40	the	the	DET
ajird-520	55	41	market	market	NOUN
ajird-520	55	42	,	,	PUNCT
ajird-520	55	43	or	or	CCONJ
ajird-520	55	44	the	the	DET
ajird-520	55	45	target	target	NOUN
ajird-520	55	46	sector	sector	NOUN
ajird-520	55	47	,	,	PUNCT
ajird-520	55	48	so	so	CCONJ
ajird-520	55	49	it	it	PRON
ajird-520	55	50	is	be	AUX
ajird-520	55	51	said	say	VERB
ajird-520	55	52	that	that	SCONJ
ajird-520	55	53	all	all	DET
ajird-520	55	54	employees	employee	NOUN
ajird-520	55	55	are	be	AUX
ajird-520	55	56	potential	potential	ADJ
ajird-520	55	57	ambassadors	ambassador	NOUN
ajird-520	55	58	for	for	ADP
ajird-520	55	59	the	the	DET
ajird-520	55	60	organization	organization	NOUN
ajird-520	55	61	.	.	PUNCT
ajird-520	56	1	c.	c.	PROPN
ajird-520	56	2	the	the	DET
ajird-520	56	3	organization	organization	NOUN
ajird-520	56	4	's	's	PART
ajird-520	56	5	strategy	strategy	NOUN
ajird-520	56	6	:	:	PUNCT
ajird-520	56	7	the	the	DET
ajird-520	56	8	implementation	implementation	NOUN
ajird-520	56	9	of	of	ADP
ajird-520	56	10	any	any	DET
ajird-520	56	11	strategy	strategy	NOUN
ajird-520	56	12	requires	require	VERB
ajird-520	56	13	cooperation	cooperation	NOUN
ajird-520	56	14	and	and	CCONJ
ajird-520	56	15	coordination	coordination	NOUN
ajird-520	56	16	between	between	ADP
ajird-520	56	17	the	the	DET
ajird-520	56	18	various	various	ADJ
ajird-520	56	19	individuals	individual	NOUN
ajird-520	56	20	and	and	CCONJ
ajird-520	56	21	functions	function	NOUN
ajird-520	56	22	,	,	PUNCT
ajird-520	56	23	and	and	CCONJ
ajird-520	56	24	internal	internal	ADJ
ajird-520	56	25	marketing	marketing	NOUN
ajird-520	56	26	efforts	effort	NOUN
ajird-520	56	27	work	work	VERB
ajird-520	56	28	to	to	PART
ajird-520	56	29	reduce	reduce	VERB
ajird-520	56	30	the	the	DET
ajird-520	56	31	intensity	intensity	NOUN
ajird-520	56	32	of	of	ADP
ajird-520	56	33	overlap	overlap	NOUN
ajird-520	56	34	and	and	CCONJ
ajird-520	56	35	functional	functional	ADJ
ajird-520	56	36	conflict	conflict	NOUN
ajird-520	56	37	,	,	PUNCT
ajird-520	56	38	and	and	CCONJ
ajird-520	56	39	to	to	PART
ajird-520	56	40	build	build	VERB
ajird-520	56	41	the	the	DET
ajird-520	56	42	required	require	VERB
ajird-520	56	43	commitment	commitment	NOUN
ajird-520	56	44	to	to	PART
ajird-520	56	45	implement	implement	VERB
ajird-520	56	46	these	these	DET
ajird-520	56	47	strategies	strategy	NOUN
ajird-520	56	48	in	in	ADP
ajird-520	56	49	the	the	DET
ajird-520	56	50	best	good	ADJ
ajird-520	56	51	way	way	NOUN
ajird-520	56	52	(	(	PUNCT
ajird-520	56	53	al	al	NOUN
ajird-520	56	54	-	-	PUNCT
ajird-520	56	55	akhdar	akhdar	NOUN
ajird-520	56	56	,	,	PUNCT
ajird-520	56	57	2010	2010	NUM
ajird-520	56	58	:	:	PUNCT
ajird-520	56	59	17	17	NUM
ajird-520	56	60	-	-	SYM
ajird-520	56	61	18	18	NUM
ajird-520	56	62	)	)	PUNCT
ajird-520	56	63	.	.	PUNCT
ajird-520	57	1	and	and	CCONJ
ajird-520	57	2	(	(	PUNCT
ajird-520	57	3	rafiaq	rafiaq	NOUN
ajird-520	57	4	,	,	PUNCT
ajird-520	57	5	&	&	CCONJ
ajird-520	57	6	ahmad	ahmad	PROPN
ajird-520	57	7	,	,	PUNCT
ajird-520	57	8	2000:453	2000:453	NUM
ajird-520	57	9	)	)	PUNCT
ajird-520	57	10	emphasize	emphasize	VERB
ajird-520	57	11	the	the	DET
ajird-520	57	12	importance	importance	NOUN
ajird-520	57	13	of	of	ADP
ajird-520	57	14	internal	internal	ADJ
ajird-520	57	15	marketing	marketing	NOUN
ajird-520	57	16	through	through	ADP
ajird-520	57	17	the	the	DET
ajird-520	57	18	following	follow	VERB
ajird-520	57	19	points	point	NOUN
ajird-520	57	20	:	:	PUNCT
ajird-520	57	21	1	1	X
ajird-520	57	22	.	.	X
ajird-520	57	23	creating	create	VERB
ajird-520	57	24	a	a	DET
ajird-520	57	25	stimulating	stimulate	VERB
ajird-520	57	26	work	work	NOUN
ajird-520	57	27	environment	environment	NOUN
ajird-520	57	28	that	that	PRON
ajird-520	57	29	achieves	achieve	VERB
ajird-520	57	30	customer	customer	NOUN
ajird-520	57	31	satisfaction	satisfaction	NOUN
ajird-520	57	32	.	.	PUNCT
ajird-520	58	1	2	2	X
ajird-520	58	2	.	.	X
ajird-520	58	3	directing	direct	VERB
ajird-520	58	4	employees	employee	NOUN
ajird-520	58	5	to	to	PART
ajird-520	58	6	reach	reach	VERB
ajird-520	58	7	the	the	DET
ajird-520	58	8	required	require	VERB
ajird-520	58	9	level	level	NOUN
ajird-520	58	10	of	of	ADP
ajird-520	58	11	job	job	NOUN
ajird-520	58	12	satisfaction	satisfaction	NOUN
ajird-520	58	13	.	.	PUNCT
ajird-520	59	1	3	3	X
ajird-520	59	2	.	.	X
ajird-520	59	3	achieving	achieve	VERB
ajird-520	59	4	consistency	consistency	NOUN
ajird-520	59	5	and	and	CCONJ
ajird-520	59	6	integration	integration	NOUN
ajird-520	59	7	in	in	ADP
ajird-520	59	8	the	the	DET
ajird-520	59	9	activities	activity	NOUN
ajird-520	59	10	related	relate	VERB
ajird-520	59	11	to	to	ADP
ajird-520	59	12	the	the	DET
ajird-520	59	13	organization	organization	NOUN
ajird-520	59	14	's	's	PART
ajird-520	59	15	internal	internal	ADJ
ajird-520	59	16	staff	staff	NOUN
ajird-520	59	17	.	.	PUNCT
ajird-520	60	1	4	4	X
ajird-520	60	2	.	.	X
ajird-520	60	3	participate	participate	VERB
ajird-520	60	4	in	in	ADP
ajird-520	60	5	applying	apply	VERB
ajird-520	60	6	the	the	DET
ajird-520	60	7	marketing	marketing	NOUN
ajird-520	60	8	strategy	strategy	NOUN
ajird-520	60	9	internally	internally	ADV
ajird-520	60	10	,	,	PUNCT
ajird-520	60	11	as	as	SCONJ
ajird-520	60	12	is	be	AUX
ajird-520	60	13	the	the	DET
ajird-520	60	14	case	case	NOUN
ajird-520	60	15	in	in	ADP
ajird-520	60	16	applying	apply	VERB
ajird-520	60	17	it	it	PRON
ajird-520	60	18	externally	externally	ADV
ajird-520	60	19	.	.	PUNCT
ajird-520	61	1	5	5	X
ajird-520	61	2	.	.	X
ajird-520	61	3	applying	apply	VERB
ajird-520	61	4	the	the	DET
ajird-520	61	5	organization	organization	NOUN
ajird-520	61	6	's	's	PART
ajird-520	61	7	strategy	strategy	NOUN
ajird-520	61	8	in	in	ADP
ajird-520	61	9	a	a	DET
ajird-520	61	10	comprehensive	comprehensive	ADJ
ajird-520	61	11	and	and	CCONJ
ajird-520	61	12	specific	specific	ADJ
ajird-520	61	13	manner	manner	NOUN
ajird-520	61	14	in	in	ADP
ajird-520	61	15	order	order	NOUN
ajird-520	61	16	to	to	PART
ajird-520	61	17	achieve	achieve	VERB
ajird-520	61	18	the	the	DET
ajird-520	61	19	employees	employee	NOUN
ajird-520	61	20	'	'	PART
ajird-520	61	21	long	long	ADJ
ajird-520	61	22	-	-	PUNCT
ajird-520	61	23	term	term	NOUN
ajird-520	61	24	goals	goal	NOUN
ajird-520	61	25	american	american	PROPN
ajird-520	61	26	journal	journal	PROPN
ajird-520	61	27	of	of	ADP
ajird-520	61	28	interdisciplinary	interdisciplinary	ADJ
ajird-520	61	29	research	research	NOUN
ajird-520	61	30	and	and	CCONJ
ajird-520	61	31	development	development	NOUN
ajird-520	61	32	issn	issn	PROPN
ajird-520	61	33	online	online	NOUN
ajird-520	61	34	:	:	PUNCT
ajird-520	61	35	2771	2771	NUM
ajird-520	61	36	-	-	SYM
ajird-520	61	37	8948	8948	NUM
ajird-520	61	38	website	website	NOUN
ajird-520	61	39	:	:	PUNCT
ajird-520	61	40	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-520	61	41	volume	volume	NOUN
ajird-520	61	42	13	13	NUM
ajird-520	61	43	,	,	PUNCT
ajird-520	61	44	feb	feb	PROPN
ajird-520	61	45	.	.	PROPN
ajird-520	61	46	,	,	PUNCT
ajird-520	61	47	2023	2023	NUM
ajird-520	61	48	101	101	NUM
ajird-520	62	1	|	|	ADV
ajird-520	62	2	p	p	NOUN
ajird-520	62	3	a	a	DET
ajird-520	62	4	g	g	NOUN
ajird-520	62	5	e	e	PROPN
ajird-520	62	6	2.3	2.3	NUM
ajird-520	62	7	the	the	DET
ajird-520	62	8	objectives	objective	NOUN
ajird-520	62	9	of	of	ADP
ajird-520	62	10	the	the	DET
ajird-520	62	11	internal	internal	ADJ
ajird-520	62	12	marketing	marketing	NOUN
ajird-520	62	13	internal	internal	ADJ
ajird-520	62	14	marketing	marketing	NOUN
ajird-520	62	15	generally	generally	ADV
ajird-520	62	16	aims	aim	VERB
ajird-520	62	17	to	to	PART
ajird-520	62	18	achieve	achieve	VERB
ajird-520	62	19	the	the	DET
ajird-520	62	20	following	follow	VERB
ajird-520	62	21	(	(	PUNCT
ajird-520	62	22	al	al	PROPN
ajird-520	62	23	-	-	PUNCT
ajird-520	62	24	akhdar	akhdar	NOUN
ajird-520	62	25	,	,	PUNCT
ajird-520	62	26	2010	2010	NUM
ajird-520	62	27	:	:	PUNCT
ajird-520	62	28	19	19	NUM
ajird-520	62	29	):	):	PUNCT
ajird-520	62	30	1	1	X
ajird-520	62	31	.	.	X
ajird-520	63	1	it	it	PRON
ajird-520	63	2	helps	help	VERB
ajird-520	63	3	workers	worker	NOUN
ajird-520	63	4	to	to	PART
ajird-520	63	5	understand	understand	VERB
ajird-520	63	6	and	and	CCONJ
ajird-520	63	7	assimilate	assimilate	VERB
ajird-520	63	8	the	the	DET
ajird-520	63	9	organization	organization	NOUN
ajird-520	63	10	's	's	PART
ajird-520	63	11	mission	mission	NOUN
ajird-520	63	12	,	,	PUNCT
ajird-520	63	13	objectives	objective	NOUN
ajird-520	63	14	,	,	PUNCT
ajird-520	63	15	and	and	CCONJ
ajird-520	63	16	work	work	NOUN
ajird-520	63	17	system	system	NOUN
ajird-520	63	18	and	and	CCONJ
ajird-520	63	19	methods	method	NOUN
ajird-520	63	20	in	in	ADP
ajird-520	63	21	which	which	PRON
ajird-520	63	22	.	.	PUNCT
ajird-520	64	1	2	2	X
ajird-520	64	2	.	.	X
ajird-520	64	3	motivating	motivate	VERB
ajird-520	64	4	workers	worker	NOUN
ajird-520	64	5	and	and	CCONJ
ajird-520	64	6	stimulating	stimulate	VERB
ajird-520	64	7	their	their	PRON
ajird-520	64	8	motivation	motivation	NOUN
ajird-520	64	9	towards	towards	ADP
ajird-520	64	10	accomplishing	accomplish	VERB
ajird-520	64	11	their	their	PRON
ajird-520	64	12	jobs	job	NOUN
ajird-520	64	13	efficiently	efficiently	ADV
ajird-520	64	14	,	,	PUNCT
ajird-520	64	15	and	and	CCONJ
ajird-520	64	16	changing	change	VERB
ajird-520	64	17	their	their	PRON
ajird-520	64	18	attitudes	attitude	NOUN
ajird-520	64	19	and	and	CCONJ
ajird-520	64	20	behaviors	behavior	NOUN
ajird-520	64	21	towards	towards	ADP
ajird-520	64	22	customers	customer	NOUN
ajird-520	64	23	(	(	PUNCT
ajird-520	64	24	especially	especially	ADV
ajird-520	64	25	those	those	PRON
ajird-520	64	26	in	in	ADP
ajird-520	64	27	direct	direct	ADJ
ajird-520	64	28	contact	contact	NOUN
ajird-520	64	29	with	with	ADP
ajird-520	64	30	customers	customer	NOUN
ajird-520	64	31	)	)	PUNCT
ajird-520	64	32	.	.	PUNCT
ajird-520	65	1	3	3	X
ajird-520	65	2	.	.	X
ajird-520	65	3	obtaining	obtain	VERB
ajird-520	65	4	employees	employee	NOUN
ajird-520	65	5	'	'	PART
ajird-520	65	6	commitment	commitment	NOUN
ajird-520	65	7	to	to	ADP
ajird-520	65	8	the	the	DET
ajird-520	65	9	organization	organization	NOUN
ajird-520	65	10	's	's	PART
ajird-520	65	11	plans	plan	NOUN
ajird-520	65	12	,	,	PUNCT
ajird-520	65	13	strategies	strategy	NOUN
ajird-520	65	14	,	,	PUNCT
ajird-520	65	15	and	and	CCONJ
ajird-520	65	16	culture	culture	NOUN
ajird-520	65	17	.	.	PUNCT
ajird-520	66	1	4	4	X
ajird-520	66	2	.	.	X
ajird-520	66	3	managing	manage	VERB
ajird-520	66	4	changes	change	NOUN
ajird-520	66	5	to	to	PART
ajird-520	66	6	move	move	VERB
ajird-520	66	7	from	from	ADP
ajird-520	66	8	the	the	DET
ajird-520	66	9	usual	usual	ADJ
ajird-520	66	10	way	way	NOUN
ajird-520	66	11	of	of	ADP
ajird-520	66	12	doing	do	VERB
ajird-520	66	13	things	thing	NOUN
ajird-520	66	14	to	to	ADP
ajird-520	66	15	working	work	VERB
ajird-520	66	16	in	in	ADP
ajird-520	66	17	the	the	DET
ajird-520	66	18	desired	desire	VERB
ajird-520	66	19	way	way	NOUN
ajird-520	66	20	to	to	PART
ajird-520	66	21	achieve	achieve	VERB
ajird-520	66	22	success	success	NOUN
ajird-520	66	23	.	.	PUNCT
ajird-520	67	1	5	5	X
ajird-520	67	2	.	.	X
ajird-520	67	3	it	it	PRON
ajird-520	67	4	contributes	contribute	VERB
ajird-520	67	5	to	to	ADP
ajird-520	67	6	building	build	VERB
ajird-520	67	7	an	an	DET
ajird-520	67	8	organizational	organizational	ADJ
ajird-520	67	9	culture	culture	NOUN
ajird-520	67	10	based	base	VERB
ajird-520	67	11	on	on	ADP
ajird-520	67	12	providing	provide	VERB
ajird-520	67	13	service	service	NOUN
ajird-520	67	14	to	to	ADP
ajird-520	67	15	the	the	DET
ajird-520	67	16	customer	customer	NOUN
ajird-520	67	17	and	and	CCONJ
ajird-520	67	18	its	its	PRON
ajird-520	67	19	quality	quality	NOUN
ajird-520	67	20	in	in	ADP
ajird-520	67	21	a	a	DET
ajird-520	67	22	way	way	NOUN
ajird-520	67	23	that	that	PRON
ajird-520	67	24	leads	lead	VERB
ajird-520	67	25	to	to	ADP
ajird-520	67	26	maintaining	maintain	VERB
ajird-520	67	27	quality	quality	NOUN
ajird-520	67	28	standards	standard	NOUN
ajird-520	67	29	in	in	ADP
ajird-520	67	30	service	service	NOUN
ajird-520	67	31	delivery	delivery	NOUN
ajird-520	67	32	.	.	PUNCT
ajird-520	68	1	section	section	NOUN
ajird-520	68	2	(	(	PUNCT
ajird-520	68	3	3	3	NUM
ajird-520	68	4	)	)	PUNCT
ajird-520	68	5	marketing	marketing	NOUN
ajird-520	68	6	efficiency	efficiency	NOUN
ajird-520	68	7	3.1	3.1	NUM
ajird-520	68	8	the	the	DET
ajird-520	68	9	concept	concept	NOUN
ajird-520	68	10	of	of	ADP
ajird-520	68	11	marketing	marketing	NOUN
ajird-520	68	12	efficiency	efficiency	NOUN
ajird-520	68	13	many	many	ADJ
ajird-520	68	14	writers	writer	NOUN
ajird-520	68	15	and	and	CCONJ
ajird-520	68	16	studyers	studyer	NOUN
ajird-520	68	17	have	have	AUX
ajird-520	68	18	shown	show	VERB
ajird-520	68	19	that	that	SCONJ
ajird-520	68	20	efficiency	efficiency	NOUN
ajird-520	68	21	is	be	AUX
ajird-520	68	22	viewed	view	VERB
ajird-520	68	23	from	from	ADP
ajird-520	68	24	the	the	DET
ajird-520	68	25	perspective	perspective	NOUN
ajird-520	68	26	of	of	ADP
ajird-520	68	27	providing	provide	VERB
ajird-520	68	28	benefits	benefit	NOUN
ajird-520	68	29	capable	capable	ADJ
ajird-520	68	30	of	of	ADP
ajird-520	68	31	creating	create	VERB
ajird-520	68	32	a	a	DET
ajird-520	68	33	balance	balance	NOUN
ajird-520	68	34	in	in	ADP
ajird-520	68	35	the	the	DET
ajird-520	68	36	performance	performance	NOUN
ajird-520	68	37	of	of	ADP
ajird-520	68	38	the	the	DET
ajird-520	68	39	organization	organization	NOUN
ajird-520	68	40	,	,	PUNCT
ajird-520	68	41	meaning	mean	VERB
ajird-520	68	42	that	that	SCONJ
ajird-520	68	43	efficiency	efficiency	NOUN
ajird-520	68	44	in	in	ADP
ajird-520	68	45	the	the	DET
ajird-520	68	46	organization	organization	NOUN
ajird-520	68	47	represents	represent	VERB
ajird-520	68	48	the	the	DET
ajird-520	68	49	criterion	criterion	NOUN
ajird-520	68	50	of	of	ADP
ajird-520	68	51	rationality	rationality	NOUN
ajird-520	68	52	in	in	ADP
ajird-520	68	53	the	the	DET
ajird-520	68	54	use	use	NOUN
ajird-520	68	55	of	of	ADP
ajird-520	68	56	resources	resource	NOUN
ajird-520	68	57	,	,	PUNCT
ajird-520	68	58	both	both	CCONJ
ajird-520	68	59	tangible	tangible	ADJ
ajird-520	68	60	and	and	CCONJ
ajird-520	68	61	intangible	intangible	ADJ
ajird-520	68	62	,	,	PUNCT
ajird-520	68	63	as	as	SCONJ
ajird-520	68	64	the	the	DET
ajird-520	68	65	organization	organization	NOUN
ajird-520	68	66	that	that	PRON
ajird-520	68	67	aims	aim	VERB
ajird-520	68	68	for	for	ADP
ajird-520	68	69	growth	growth	NOUN
ajird-520	68	70	and	and	CCONJ
ajird-520	68	71	development	development	NOUN
ajird-520	68	72	must	must	AUX
ajird-520	68	73	secure	secure	VERB
ajird-520	68	74	the	the	DET
ajird-520	68	75	possibility	possibility	NOUN
ajird-520	68	76	of	of	ADP
ajird-520	68	77	continuing	continue	VERB
ajird-520	68	78	the	the	DET
ajird-520	68	79	flow	flow	NOUN
ajird-520	68	80	of	of	ADP
ajird-520	68	81	its	its	PRON
ajird-520	68	82	resources	resource	NOUN
ajird-520	68	83	in	in	ADP
ajird-520	68	84	order	order	NOUN
ajird-520	68	85	to	to	PART
ajird-520	68	86	operate	operate	VERB
ajird-520	68	87	effectively	effectively	ADV
ajird-520	68	88	and	and	CCONJ
ajird-520	68	89	continuously	continuously	ADV
ajird-520	68	90	,	,	PUNCT
ajird-520	68	91	this	this	PRON
ajird-520	68	92	is	be	AUX
ajird-520	68	93	especially	especially	ADV
ajird-520	68	94	so	so	ADV
ajird-520	68	95	since	since	SCONJ
ajird-520	68	96	the	the	DET
ajird-520	68	97	reality	reality	NOUN
ajird-520	68	98	of	of	ADP
ajird-520	68	99	the	the	DET
ajird-520	68	100	contemporary	contemporary	ADJ
ajird-520	68	101	environment	environment	NOUN
ajird-520	68	102	is	be	AUX
ajird-520	68	103	characterized	characterize	VERB
ajird-520	68	104	by	by	ADP
ajird-520	68	105	limited	limited	ADJ
ajird-520	68	106	available	available	ADJ
ajird-520	68	107	resources	resource	NOUN
ajird-520	68	108	,	,	PUNCT
ajird-520	68	109	which	which	PRON
ajird-520	68	110	makes	make	VERB
ajird-520	68	111	the	the	DET
ajird-520	68	112	organization	organization	NOUN
ajird-520	68	113	suffer	suffer	VERB
ajird-520	68	114	from	from	ADP
ajird-520	68	115	a	a	DET
ajird-520	68	116	scarcity	scarcity	NOUN
ajird-520	68	117	of	of	ADP
ajird-520	68	118	access	access	NOUN
ajird-520	68	119	to	to	ADP
ajird-520	68	120	resources	resource	NOUN
ajird-520	68	121	in	in	ADP
ajird-520	68	122	the	the	DET
ajird-520	68	123	quantities	quantity	NOUN
ajird-520	68	124	and	and	CCONJ
ajird-520	68	125	qualities	quality	NOUN
ajird-520	68	126	necessary	necessary	ADJ
ajird-520	68	127	to	to	PART
ajird-520	68	128	perform	perform	VERB
ajird-520	68	129	its	its	PRON
ajird-520	68	130	activities	activity	NOUN
ajird-520	68	131	,	,	PUNCT
ajird-520	68	132	so	so	SCONJ
ajird-520	68	133	the	the	DET
ajird-520	68	134	organization	organization	NOUN
ajird-520	68	135	must	must	AUX
ajird-520	68	136	adopt	adopt	VERB
ajird-520	68	137	the	the	DET
ajird-520	68	138	rational	rational	ADJ
ajird-520	68	139	method	method	NOUN
ajird-520	68	140	in	in	ADP
ajird-520	68	141	heading	head	VERB
ajird-520	68	142	towards	towards	ADP
ajird-520	68	143	optimization	optimization	NOUN
ajird-520	68	144	in	in	ADP
ajird-520	68	145	the	the	DET
ajird-520	68	146	use	use	NOUN
ajird-520	68	147	of	of	ADP
ajird-520	68	148	available	available	ADJ
ajird-520	68	149	resources	resource	NOUN
ajird-520	68	150	(	(	PUNCT
ajird-520	68	151	idris	idris	PROPN
ajird-520	68	152	and	and	CCONJ
ajird-520	68	153	al	al	PROPN
ajird-520	68	154	-	-	PUNCT
ajird-520	68	155	ghalibi	ghalibi	PROPN
ajird-520	68	156	,	,	PUNCT
ajird-520	68	157	2009	2009	NUM
ajird-520	68	158	,	,	PUNCT
ajird-520	68	159	46	46	NUM
ajird-520	68	160	)	)	PUNCT
ajird-520	68	161	,	,	PUNCT
ajird-520	68	162	since	since	SCONJ
ajird-520	68	163	efficiency	efficiency	NOUN
ajird-520	68	164	means	mean	VERB
ajird-520	68	165	the	the	DET
ajird-520	68	166	achievement	achievement	NOUN
ajird-520	68	167	of	of	ADP
ajird-520	68	168	specific	specific	ADJ
ajird-520	68	169	results	result	NOUN
ajird-520	68	170	(	(	PUNCT
ajird-520	68	171	outputs	output	NOUN
ajird-520	68	172	)	)	PUNCT
ajird-520	68	173	with	with	ADP
ajird-520	68	174	the	the	DET
ajird-520	68	175	least	least	ADJ
ajird-520	68	176	use	use	NOUN
ajird-520	68	177	of	of	ADP
ajird-520	68	178	resources	resource	NOUN
ajird-520	68	179	(	(	PUNCT
ajird-520	68	180	inputs	input	NOUN
ajird-520	68	181	)	)	PUNCT
ajird-520	68	182	and	and	CCONJ
ajird-520	68	183	focuses	focus	VERB
ajird-520	68	184	on	on	ADP
ajird-520	68	185	maximizing	maximize	VERB
ajird-520	68	186	the	the	DET
ajird-520	68	187	use	use	NOUN
ajird-520	68	188	of	of	ADP
ajird-520	68	189	available	available	ADJ
ajird-520	68	190	resources	resource	NOUN
ajird-520	68	191	at	at	ADP
ajird-520	68	192	the	the	DET
ajird-520	68	193	lowest	low	ADJ
ajird-520	68	194	costs	cost	NOUN
ajird-520	68	195	(	(	PUNCT
ajird-520	68	196	thompson	thompson	NOUN
ajird-520	68	197	,	,	PUNCT
ajird-520	68	198	1994	1994	NUM
ajird-520	68	199	,	,	PUNCT
ajird-520	68	200	164	164	NUM
ajird-520	68	201	)	)	PUNCT
ajird-520	68	202	.	.	PUNCT
ajird-520	69	1	table	table	NOUN
ajird-520	69	2	no	no	INTJ
ajird-520	69	3	.	.	PUNCT
ajird-520	70	1	(	(	PUNCT
ajird-520	70	2	2	2	X
ajird-520	70	3	)	)	PUNCT
ajird-520	70	4	the	the	DET
ajird-520	70	5	concept	concept	NOUN
ajird-520	70	6	of	of	ADP
ajird-520	70	7	marketing	marketing	NOUN
ajird-520	70	8	efficiency	efficiency	NOUN
ajird-520	70	9	according	accord	VERB
ajird-520	70	10	to	to	ADP
ajird-520	70	11	the	the	DET
ajird-520	70	12	opinions	opinion	NOUN
ajird-520	70	13	of	of	ADP
ajird-520	70	14	some	some	DET
ajird-520	70	15	writers	writer	NOUN
ajird-520	70	16	and	and	CCONJ
ajird-520	70	17	researchers	researcher	NOUN
ajird-520	70	18	researcher	researcher	NOUN
ajird-520	70	19	name	name	NOUN
ajird-520	70	20	concept	concept	NOUN
ajird-520	70	21	hooley	hooley	PROPN
ajird-520	70	22	&	&	CCONJ
ajird-520	70	23	et	et	PROPN
ajird-520	70	24	al	al	PROPN
ajird-520	70	25	1998	1998	NUM
ajird-520	70	26	,	,	PUNCT
ajird-520	70	27	32	32	NUM
ajird-520	70	28	do	do	VERB
ajird-520	70	29	things	thing	NOUN
ajird-520	70	30	right	right	ADJ
ajird-520	70	31	stair	stair	NOUN
ajird-520	70	32	&	&	CCONJ
ajird-520	70	33	reynol	reynol	PROPN
ajird-520	70	34	2000	2000	NUM
ajird-520	70	35	,	,	PUNCT
ajird-520	70	36	10	10	NUM
ajird-520	70	37	achieving	achieve	VERB
ajird-520	70	38	as	as	ADV
ajird-520	70	39	many	many	ADJ
ajird-520	70	40	outputs	output	NOUN
ajird-520	70	41	as	as	ADP
ajird-520	70	42	possible	possible	ADJ
ajird-520	70	43	with	with	ADP
ajird-520	70	44	as	as	ADV
ajird-520	70	45	few	few	ADJ
ajird-520	70	46	inputs	input	NOUN
ajird-520	70	47	as	as	ADP
ajird-520	70	48	possible	possible	ADJ
ajird-520	70	49	horngr	horngr	NOUN
ajird-520	70	50	&	&	CCONJ
ajird-520	70	51	et	et	PROPN
ajird-520	70	52	al	al	PROPN
ajird-520	70	53	2002	2002	NUM
ajird-520	70	54	,	,	PUNCT
ajird-520	70	55	895	895	NUM
ajird-520	70	56	the	the	DET
ajird-520	70	57	relationship	relationship	NOUN
ajird-520	70	58	between	between	ADP
ajird-520	70	59	the	the	DET
ajird-520	70	60	amount	amount	NOUN
ajird-520	70	61	of	of	ADP
ajird-520	70	62	inputs	input	NOUN
ajird-520	70	63	used	use	VERB
ajird-520	70	64	to	to	PART
ajird-520	70	65	achieve	achieve	VERB
ajird-520	70	66	a	a	DET
ajird-520	70	67	given	give	VERB
ajird-520	70	68	level	level	NOUN
ajird-520	70	69	of	of	ADP
ajird-520	70	70	output	output	NOUN
ajird-520	70	71	source	source	NOUN
ajird-520	70	72	:	:	PUNCT
ajird-520	70	73	prepared	prepare	VERB
ajird-520	70	74	by	by	ADP
ajird-520	70	75	the	the	DET
ajird-520	70	76	researchers	researcher	NOUN
ajird-520	70	77	american	american	PROPN
ajird-520	70	78	journal	journal	PROPN
ajird-520	70	79	of	of	ADP
ajird-520	70	80	interdisciplinary	interdisciplinary	ADJ
ajird-520	70	81	research	research	NOUN
ajird-520	70	82	and	and	CCONJ
ajird-520	70	83	development	development	NOUN
ajird-520	70	84	issn	issn	PROPN
ajird-520	70	85	online	online	NOUN
ajird-520	70	86	:	:	PUNCT
ajird-520	70	87	2771	2771	NUM
ajird-520	70	88	-	-	SYM
ajird-520	70	89	8948	8948	NUM
ajird-520	70	90	website	website	NOUN
ajird-520	70	91	:	:	PUNCT
ajird-520	70	92	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-520	70	93	volume	volume	NOUN
ajird-520	70	94	13	13	NUM
ajird-520	70	95	,	,	PUNCT
ajird-520	70	96	feb	feb	PROPN
ajird-520	70	97	.	.	PROPN
ajird-520	70	98	,	,	PUNCT
ajird-520	70	99	2023	2023	NUM
ajird-520	70	100	102	102	NUM
ajird-520	71	1	|	|	ADV
ajird-520	71	2	p	p	NOUN
ajird-520	71	3	a	a	DET
ajird-520	71	4	g	g	NOUN
ajird-520	71	5	e	e	NOUN
ajird-520	71	6	in	in	ADP
ajird-520	71	7	general	general	ADJ
ajird-520	71	8	,	,	PUNCT
ajird-520	71	9	efficiency	efficiency	NOUN
ajird-520	71	10	,	,	PUNCT
ajird-520	71	11	according	accord	VERB
ajird-520	71	12	to	to	ADP
ajird-520	71	13	what	what	PRON
ajird-520	71	14	(	(	PUNCT
ajird-520	71	15	kiggundu	kiggundu	NOUN
ajird-520	71	16	)	)	PUNCT
ajird-520	71	17	,	,	PUNCT
ajird-520	71	18	(	(	PUNCT
ajird-520	71	19	abell	abell	PROPN
ajird-520	71	20	&	&	CCONJ
ajird-520	71	21	hammond	hammond	PROPN
ajird-520	71	22	)	)	PUNCT
ajird-520	71	23	,	,	PUNCT
ajird-520	71	24	(	(	PUNCT
ajird-520	71	25	narayannan	narayannan	PROPN
ajird-520	71	26	&	&	CCONJ
ajird-520	71	27	nath	nath	PROPN
ajird-520	71	28	)	)	PUNCT
ajird-520	71	29	,	,	PUNCT
ajird-520	71	30	steers	steer	NOUN
ajird-520	71	31	,	,	PUNCT
ajird-520	71	32	ungson	ungson	NOUN
ajird-520	71	33	&	&	CCONJ
ajird-520	71	34	mowday	mowday	PROPN
ajird-520	71	35	)	)	PUNCT
ajird-520	71	36	,	,	PUNCT
ajird-520	71	37	is	be	AUX
ajird-520	71	38	related	relate	VERB
ajird-520	71	39	to	to	ADP
ajird-520	71	40	doing	do	VERB
ajird-520	71	41	things	thing	NOUN
ajird-520	71	42	correctly	correctly	ADV
ajird-520	71	43	,	,	PUNCT
ajird-520	71	44	and	and	CCONJ
ajird-520	71	45	it	it	PRON
ajird-520	71	46	aims	aim	VERB
ajird-520	71	47	to	to	PART
ajird-520	71	48	make	make	VERB
ajird-520	71	49	the	the	DET
ajird-520	71	50	best	good	ADJ
ajird-520	71	51	use	use	NOUN
ajird-520	71	52	of	of	ADP
ajird-520	71	53	resources	resource	NOUN
ajird-520	71	54	(	(	PUNCT
ajird-520	71	55	abu	abu	PROPN
ajird-520	71	56	fara	fara	PROPN
ajird-520	71	57	,	,	PUNCT
ajird-520	71	58	2001	2001	NUM
ajird-520	71	59	,	,	PUNCT
ajird-520	71	60	256	256	NUM
ajird-520	71	61	)	)	PUNCT
ajird-520	71	62	.	.	PUNCT
ajird-520	72	1	when	when	SCONJ
ajird-520	72	2	implementing	implement	VERB
ajird-520	72	3	their	their	PRON
ajird-520	72	4	marketing	marketing	NOUN
ajird-520	72	5	strategies	strategy	NOUN
ajird-520	72	6	and	and	CCONJ
ajird-520	72	7	plans	plan	NOUN
ajird-520	72	8	,	,	PUNCT
ajird-520	72	9	organizations	organization	NOUN
ajird-520	72	10	seek	seek	VERB
ajird-520	72	11	to	to	PART
ajird-520	72	12	obtain	obtain	VERB
ajird-520	72	13	customer	customer	NOUN
ajird-520	72	14	satisfaction	satisfaction	NOUN
ajird-520	72	15	by	by	ADP
ajird-520	72	16	meeting	meet	VERB
ajird-520	72	17	their	their	PRON
ajird-520	72	18	needs	need	NOUN
ajird-520	72	19	and	and	CCONJ
ajird-520	72	20	desires	desire	NOUN
ajird-520	72	21	better	well	ADV
ajird-520	72	22	than	than	ADP
ajird-520	72	23	competitors	competitor	NOUN
ajird-520	72	24	and	and	CCONJ
ajird-520	72	25	at	at	ADP
ajird-520	72	26	a	a	DET
ajird-520	72	27	lower	low	ADJ
ajird-520	72	28	cost	cost	NOUN
ajird-520	72	29	,	,	PUNCT
ajird-520	72	30	and	and	CCONJ
ajird-520	72	31	this	this	PRON
ajird-520	72	32	is	be	AUX
ajird-520	72	33	done	do	VERB
ajird-520	72	34	through	through	ADP
ajird-520	72	35	efficient	efficient	ADJ
ajird-520	72	36	marketing	marketing	NOUN
ajird-520	72	37	performance	performance	NOUN
ajird-520	72	38	and	and	CCONJ
ajird-520	72	39	through	through	ADP
ajird-520	72	40	integrated	integrated	ADJ
ajird-520	72	41	services	service	NOUN
ajird-520	72	42	accompanying	accompany	VERB
ajird-520	72	43	the	the	DET
ajird-520	72	44	process	process	NOUN
ajird-520	72	45	(	(	PUNCT
ajird-520	72	46	al	al	PROPN
ajird-520	72	47	-	-	PUNCT
ajird-520	72	48	bakri	bakri	PROPN
ajird-520	72	49	,	,	PUNCT
ajird-520	72	50	2008	2008	NUM
ajird-520	72	51	,	,	PUNCT
ajird-520	72	52	394	394	NUM
ajird-520	72	53	)	)	PUNCT
ajird-520	72	54	.	.	PUNCT
ajird-520	73	1	it	it	PRON
ajird-520	73	2	may	may	AUX
ajird-520	73	3	seem	seem	VERB
ajird-520	73	4	to	to	ADP
ajird-520	73	5	some	some	PRON
ajird-520	73	6	of	of	ADP
ajird-520	73	7	them	they	PRON
ajird-520	73	8	that	that	PRON
ajird-520	73	9	simply	simply	ADV
ajird-520	73	10	increasing	increase	VERB
ajird-520	73	11	the	the	DET
ajird-520	73	12	product	product	NOUN
ajird-520	73	13	’s	’s	PART
ajird-520	73	14	share	share	NOUN
ajird-520	73	15	of	of	ADP
ajird-520	73	16	the	the	DET
ajird-520	73	17	price	price	NOUN
ajird-520	73	18	is	be	AUX
ajird-520	73	19	marketing	marketing	NOUN
ajird-520	73	20	efficiency	efficiency	NOUN
ajird-520	73	21	,	,	PUNCT
ajird-520	73	22	or	or	CCONJ
ajird-520	73	23	that	that	SCONJ
ajird-520	73	24	simply	simply	ADV
ajird-520	73	25	getting	get	VERB
ajird-520	73	26	customers	customer	NOUN
ajird-520	73	27	to	to	PART
ajird-520	73	28	get	get	VERB
ajird-520	73	29	their	their	PRON
ajird-520	73	30	needs	need	NOUN
ajird-520	73	31	of	of	ADP
ajird-520	73	32	goods	good	NOUN
ajird-520	73	33	and	and	CCONJ
ajird-520	73	34	services	service	NOUN
ajird-520	73	35	at	at	ADP
ajird-520	73	36	cheap	cheap	ADJ
ajird-520	73	37	prices	price	NOUN
ajird-520	73	38	is	be	AUX
ajird-520	73	39	efficiency	efficiency	NOUN
ajird-520	73	40	in	in	ADP
ajird-520	73	41	itself	itself	PRON
ajird-520	73	42	,	,	PUNCT
ajird-520	73	43	although	although	SCONJ
ajird-520	73	44	such	such	ADJ
ajird-520	73	45	beliefs	belief	NOUN
ajird-520	73	46	are	be	AUX
ajird-520	73	47	often	often	ADV
ajird-520	73	48	shrouded	shroud	VERB
ajird-520	73	49	in	in	ADP
ajird-520	73	50	doubt	doubt	NOUN
ajird-520	73	51	or	or	CCONJ
ajird-520	73	52	ambiguity	ambiguity	NOUN
ajird-520	73	53	and	and	CCONJ
ajird-520	73	54	may	may	AUX
ajird-520	73	55	be	be	AUX
ajird-520	73	56	inaccurate	inaccurate	ADJ
ajird-520	73	57	in	in	ADP
ajird-520	73	58	most	most	ADJ
ajird-520	73	59	cases	case	NOUN
ajird-520	73	60	(	(	PUNCT
ajird-520	73	61	tanners	tanner	NOUN
ajird-520	73	62	,	,	PUNCT
ajird-520	73	63	2007	2007	NUM
ajird-520	73	64	,	,	PUNCT
ajird-520	73	65	185	185	NUM
ajird-520	73	66	)	)	PUNCT
ajird-520	73	67	therefore	therefore	ADV
ajird-520	73	68	,	,	PUNCT
ajird-520	73	69	marketing	marketing	NOUN
ajird-520	73	70	efficiency	efficiency	NOUN
ajird-520	73	71	can	can	AUX
ajird-520	73	72	be	be	AUX
ajird-520	73	73	defined	define	VERB
ajird-520	73	74	as	as	ADP
ajird-520	73	75	improving	improve	VERB
ajird-520	73	76	marketing	marketing	NOUN
ajird-520	73	77	outputs	output	NOUN
ajird-520	73	78	by	by	ADP
ajird-520	73	79	improving	improve	VERB
ajird-520	73	80	inputs	input	NOUN
ajird-520	73	81	,	,	PUNCT
ajird-520	73	82	or	or	CCONJ
ajird-520	73	83	optimizing	optimize	VERB
ajird-520	73	84	the	the	DET
ajird-520	73	85	use	use	NOUN
ajird-520	73	86	of	of	ADP
ajird-520	73	87	marketing	marketing	NOUN
ajird-520	73	88	activity	activity	NOUN
ajird-520	73	89	inputs	input	NOUN
ajird-520	73	90	to	to	PART
ajird-520	73	91	obtain	obtain	VERB
ajird-520	73	92	the	the	DET
ajird-520	73	93	best	good	ADJ
ajird-520	73	94	marketing	marketing	NOUN
ajird-520	73	95	outputs	output	NOUN
ajird-520	73	96	.	.	PUNCT
ajird-520	74	1	(	(	PUNCT
ajird-520	74	2	rawi	rawi	NOUN
ajird-520	74	3	and	and	CCONJ
ajird-520	74	4	al	al	PROPN
ajird-520	74	5	-	-	PUNCT
ajird-520	74	6	sanad	sanad	NOUN
ajird-520	74	7	,	,	PUNCT
ajird-520	74	8	2001	2001	NUM
ajird-520	74	9	,	,	PUNCT
ajird-520	74	10	32	32	NUM
ajird-520	74	11	)	)	PUNCT
ajird-520	74	12	,	,	PUNCT
ajird-520	74	13	or	or	CCONJ
ajird-520	74	14	is	be	AUX
ajird-520	74	15	the	the	DET
ajird-520	74	16	relationship	relationship	NOUN
ajird-520	74	17	between	between	ADP
ajird-520	74	18	the	the	DET
ajird-520	74	19	amount	amount	NOUN
ajird-520	74	20	of	of	ADP
ajird-520	74	21	marketing	marketing	NOUN
ajird-520	74	22	inputs	input	NOUN
ajird-520	74	23	used	use	VERB
ajird-520	74	24	to	to	PART
ajird-520	74	25	achieve	achieve	VERB
ajird-520	74	26	a	a	DET
ajird-520	74	27	certain	certain	ADJ
ajird-520	74	28	level	level	NOUN
ajird-520	74	29	of	of	ADP
ajird-520	74	30	marketing	marketing	NOUN
ajird-520	74	31	outputs	output	NOUN
ajird-520	74	32	(	(	PUNCT
ajird-520	74	33	horngren	horngren	PROPN
ajird-520	74	34	,	,	PUNCT
ajird-520	74	35	et	et	PROPN
ajird-520	74	36	al	al	PROPN
ajird-520	74	37	,	,	PUNCT
ajird-520	74	38	2000	2000	NUM
ajird-520	74	39	,	,	PUNCT
ajird-520	74	40	229	229	NUM
ajird-520	74	41	)	)	PUNCT
ajird-520	74	42	.	.	PUNCT
ajird-520	75	1	3.2	3.2	NUM
ajird-520	75	2	indicators	indicator	NOUN
ajird-520	75	3	of	of	ADP
ajird-520	75	4	marketing	marketing	NOUN
ajird-520	75	5	efficiency	efficiency	NOUN
ajird-520	75	6	(	(	PUNCT
ajird-520	75	7	hicks	hicks	PROPN
ajird-520	75	8	&	&	CCONJ
ajird-520	75	9	gullet	gullet	PROPN
ajird-520	75	10	)	)	PUNCT
ajird-520	75	11	and	and	CCONJ
ajird-520	75	12	(	(	PUNCT
ajird-520	75	13	al	al	PROPN
ajird-520	75	14	-	-	PUNCT
ajird-520	75	15	salami	salami	NOUN
ajird-520	75	16	)	)	PUNCT
ajird-520	75	17	identified	identify	VERB
ajird-520	75	18	the	the	DET
ajird-520	75	19	most	most	ADV
ajird-520	75	20	important	important	ADJ
ajird-520	75	21	indicators	indicator	NOUN
ajird-520	75	22	of	of	ADP
ajird-520	75	23	marketing	marketing	NOUN
ajird-520	75	24	efficiency	efficiency	NOUN
ajird-520	75	25	as	as	SCONJ
ajird-520	75	26	follows	follow	VERB
ajird-520	75	27	(	(	PUNCT
ajird-520	75	28	abu	abu	PROPN
ajird-520	75	29	fara	fara	PROPN
ajird-520	75	30	,	,	PUNCT
ajird-520	75	31	258	258	NUM
ajird-520	75	32	,	,	PUNCT
ajird-520	75	33	2001	2001	NUM
ajird-520	75	34	):	):	PUNCT
ajird-520	75	35	1	1	NUM
ajird-520	75	36	.	.	X
ajird-520	75	37	efficiency	efficiency	NOUN
ajird-520	75	38	through	through	ADP
ajird-520	75	39	costs	cost	NOUN
ajird-520	75	40	:	:	PUNCT
ajird-520	75	41	the	the	DET
ajird-520	75	42	level	level	NOUN
ajird-520	75	43	of	of	ADP
ajird-520	75	44	efficiency	efficiency	NOUN
ajird-520	75	45	increases	increase	NOUN
ajird-520	75	46	if	if	SCONJ
ajird-520	75	47	costs	cost	NOUN
ajird-520	75	48	can	can	AUX
ajird-520	75	49	be	be	AUX
ajird-520	75	50	reduced	reduce	VERB
ajird-520	75	51	without	without	ADP
ajird-520	75	52	affecting	affect	VERB
ajird-520	75	53	the	the	DET
ajird-520	75	54	quality	quality	NOUN
ajird-520	75	55	of	of	ADP
ajird-520	75	56	the	the	DET
ajird-520	75	57	outputs	output	NOUN
ajird-520	75	58	,	,	PUNCT
ajird-520	75	59	and	and	CCONJ
ajird-520	75	60	attention	attention	NOUN
ajird-520	75	61	should	should	AUX
ajird-520	75	62	be	be	AUX
ajird-520	75	63	paid	pay	VERB
ajird-520	75	64	to	to	ADP
ajird-520	75	65	all	all	DET
ajird-520	75	66	types	type	NOUN
ajird-520	75	67	of	of	ADP
ajird-520	75	68	marketing	marketing	NOUN
ajird-520	75	69	costs	cost	NOUN
ajird-520	75	70	and	and	CCONJ
ajird-520	75	71	their	their	PRON
ajird-520	75	72	multiple	multiple	ADJ
ajird-520	75	73	divisions	division	NOUN
ajird-520	75	74	(	(	PUNCT
ajird-520	75	75	direct	direct	ADJ
ajird-520	75	76	costs	cost	NOUN
ajird-520	75	77	,	,	PUNCT
ajird-520	75	78	indirect	indirect	ADJ
ajird-520	75	79	costs	cost	NOUN
ajird-520	75	80	,	,	PUNCT
ajird-520	75	81	variable	variable	ADJ
ajird-520	75	82	costs	cost	NOUN
ajird-520	75	83	,	,	PUNCT
ajird-520	75	84	and	and	CCONJ
ajird-520	75	85	non	non	ADJ
ajird-520	75	86	-	-	ADJ
ajird-520	75	87	variable	variable	ADJ
ajird-520	75	88	costs	cost	NOUN
ajird-520	75	89	)	)	PUNCT
ajird-520	75	90	.	.	PUNCT
ajird-520	76	1	2	2	X
ajird-520	76	2	.	.	X
ajird-520	76	3	efficiency	efficiency	NOUN
ajird-520	76	4	through	through	ADP
ajird-520	76	5	employee	employee	NOUN
ajird-520	76	6	satisfaction	satisfaction	NOUN
ajird-520	76	7	:	:	PUNCT
ajird-520	76	8	the	the	DET
ajird-520	76	9	satisfaction	satisfaction	NOUN
ajird-520	76	10	of	of	ADP
ajird-520	76	11	users	user	NOUN
ajird-520	76	12	(	(	PUNCT
ajird-520	76	13	marketing	marketing	NOUN
ajird-520	76	14	workers	worker	NOUN
ajird-520	76	15	)	)	PUNCT
ajird-520	76	16	who	who	PRON
ajird-520	76	17	perform	perform	VERB
ajird-520	76	18	various	various	ADJ
ajird-520	76	19	activities	activity	NOUN
ajird-520	76	20	is	be	AUX
ajird-520	76	21	an	an	DET
ajird-520	76	22	indicator	indicator	NOUN
ajird-520	76	23	of	of	ADP
ajird-520	76	24	high	high	ADJ
ajird-520	76	25	efficiency	efficiency	NOUN
ajird-520	76	26	,	,	PUNCT
ajird-520	76	27	as	as	SCONJ
ajird-520	76	28	these	these	DET
ajird-520	76	29	users	user	NOUN
ajird-520	76	30	are	be	AUX
ajird-520	76	31	the	the	DET
ajird-520	76	32	ones	one	NOUN
ajird-520	76	33	who	who	PRON
ajird-520	76	34	perform	perform	VERB
ajird-520	76	35	activities	activity	NOUN
ajird-520	76	36	that	that	PRON
ajird-520	76	37	achieve	achieve	VERB
ajird-520	76	38	contact	contact	NOUN
ajird-520	76	39	with	with	ADP
ajird-520	76	40	the	the	DET
ajird-520	76	41	surrounding	surround	VERB
ajird-520	76	42	environment	environment	NOUN
ajird-520	76	43	and	and	CCONJ
ajird-520	76	44	contribute	contribute	VERB
ajird-520	76	45	directly	directly	ADV
ajird-520	76	46	to	to	ADP
ajird-520	76	47	achievement	achievement	NOUN
ajird-520	76	48	within	within	ADP
ajird-520	76	49	the	the	DET
ajird-520	76	50	established	establish	VERB
ajird-520	76	51	standards	standard	NOUN
ajird-520	76	52	.	.	PUNCT
ajird-520	77	1	as	as	ADP
ajird-520	77	2	for	for	ADP
ajird-520	77	3	(	(	PUNCT
ajird-520	77	4	al	al	PROPN
ajird-520	77	5	-	-	PUNCT
ajird-520	77	6	diwa	diwa	PROPN
ajird-520	77	7	j	j	PROPN
ajird-520	77	8	,	,	PUNCT
ajird-520	77	9	2000	2000	NUM
ajird-520	77	10	,	,	PUNCT
ajird-520	77	11	35	35	NUM
ajird-520	77	12	)	)	PUNCT
ajird-520	77	13	and	and	CCONJ
ajird-520	77	14	(	(	PUNCT
ajird-520	77	15	al	al	PROPN
ajird-520	77	16	-	-	PUNCT
ajird-520	77	17	dabbagh	dabbagh	PROPN
ajird-520	77	18	,	,	PUNCT
ajird-520	77	19	2007	2007	NUM
ajird-520	77	20	,	,	PUNCT
ajird-520	77	21	195	195	NUM
ajird-520	77	22	)	)	PUNCT
ajird-520	77	23	,	,	PUNCT
ajird-520	77	24	they	they	PRON
ajird-520	77	25	identified	identify	VERB
ajird-520	77	26	indicators	indicator	NOUN
ajird-520	77	27	of	of	ADP
ajird-520	77	28	marketing	marketing	NOUN
ajird-520	77	29	efficiency	efficiency	NOUN
ajird-520	77	30	by	by	ADP
ajird-520	77	31	dividing	divide	VERB
ajird-520	77	32	them	they	PRON
ajird-520	77	33	into	into	ADP
ajird-520	77	34	(	(	PUNCT
ajird-520	77	35	operational	operational	ADJ
ajird-520	77	36	efficiency	efficiency	NOUN
ajird-520	77	37	and	and	CCONJ
ajird-520	77	38	price	price	NOUN
ajird-520	77	39	efficiency	efficiency	NOUN
ajird-520	77	40	):	):	PUNCT
ajird-520	77	41	1	1	X
ajird-520	77	42	.	.	X
ajird-520	77	43	operational	operational	ADJ
ajird-520	77	44	(	(	PUNCT
ajird-520	77	45	technological	technological	ADJ
ajird-520	77	46	)	)	PUNCT
ajird-520	77	47	efficiency	efficiency	NOUN
ajird-520	77	48	:	:	PUNCT
ajird-520	77	49	it	it	PRON
ajird-520	77	50	is	be	AUX
ajird-520	77	51	mainly	mainly	ADV
ajird-520	77	52	limited	limit	VERB
ajird-520	77	53	to	to	ADP
ajird-520	77	54	reducing	reduce	VERB
ajird-520	77	55	costs	cost	NOUN
ajird-520	77	56	as	as	ADP
ajird-520	77	57	a	a	DET
ajird-520	77	58	result	result	NOUN
ajird-520	77	59	of	of	ADP
ajird-520	77	60	improving	improve	VERB
ajird-520	77	61	the	the	DET
ajird-520	77	62	means	mean	NOUN
ajird-520	77	63	and	and	CCONJ
ajird-520	77	64	services	service	NOUN
ajird-520	77	65	of	of	ADP
ajird-520	77	66	marketing	marketing	NOUN
ajird-520	77	67	functions	function	NOUN
ajird-520	77	68	(	(	PUNCT
ajird-520	77	69	refrigerated	refrigerated	ADJ
ajird-520	77	70	and	and	CCONJ
ajird-520	77	71	frozen	frozen	ADJ
ajird-520	77	72	storage	storage	NOUN
ajird-520	77	73	,	,	PUNCT
ajird-520	77	74	means	mean	NOUN
ajird-520	77	75	of	of	ADP
ajird-520	77	76	transport	transport	NOUN
ajird-520	77	77	,	,	PUNCT
ajird-520	77	78	machinery	machinery	NOUN
ajird-520	77	79	related	relate	VERB
ajird-520	77	80	to	to	ADP
ajird-520	77	81	gradual	gradual	ADJ
ajird-520	77	82	packaging	packaging	NOUN
ajird-520	77	83	,	,	PUNCT
ajird-520	77	84	sorting	sorting	NOUN
ajird-520	77	85	,	,	PUNCT
ajird-520	77	86	and	and	CCONJ
ajird-520	77	87	other	other	ADJ
ajird-520	77	88	operations	operation	NOUN
ajird-520	77	89	)	)	PUNCT
ajird-520	77	90	.	.	PUNCT
ajird-520	78	1	(	(	PUNCT
ajird-520	78	2	al	al	PROPN
ajird-520	78	3	-	-	PUNCT
ajird-520	78	4	dabbagh	dabbagh	PROPN
ajird-520	78	5	,	,	PUNCT
ajird-520	78	6	2007	2007	NUM
ajird-520	78	7	,	,	PUNCT
ajird-520	78	8	195	195	NUM
ajird-520	78	9	)	)	PUNCT
ajird-520	78	10	.	.	PUNCT
ajird-520	79	1	that	that	PRON
ajird-520	79	2	is	be	AUX
ajird-520	79	3	,	,	PUNCT
ajird-520	79	4	operational	operational	ADJ
ajird-520	79	5	efficiency	efficiency	NOUN
ajird-520	79	6	is	be	AUX
ajird-520	79	7	related	relate	VERB
ajird-520	79	8	to	to	ADP
ajird-520	79	9	most	most	ADJ
ajird-520	79	10	marketing	marketing	NOUN
ajird-520	79	11	activities	activity	NOUN
ajird-520	79	12	,	,	PUNCT
ajird-520	79	13	such	such	ADJ
ajird-520	79	14	as	as	ADP
ajird-520	79	15	price	price	NOUN
ajird-520	79	16	movements	movement	NOUN
ajird-520	79	17	,	,	PUNCT
ajird-520	79	18	how	how	SCONJ
ajird-520	79	19	products	product	NOUN
ajird-520	79	20	are	be	AUX
ajird-520	79	21	distributed	distribute	VERB
ajird-520	79	22	and	and	CCONJ
ajird-520	79	23	coordinated	coordinate	VERB
ajird-520	79	24	,	,	PUNCT
ajird-520	79	25	which	which	PRON
ajird-520	79	26	works	work	VERB
ajird-520	79	27	to	to	PART
ajird-520	79	28	reduce	reduce	VERB
ajird-520	79	29	inputs	input	NOUN
ajird-520	79	30	(	(	PUNCT
ajird-520	79	31	marketing	marketing	NOUN
ajird-520	79	32	costs	cost	NOUN
ajird-520	79	33	)	)	PUNCT
ajird-520	79	34	.	.	PUNCT
ajird-520	80	1	(	(	PUNCT
ajird-520	80	2	khalil	khalil	PROPN
ajird-520	80	3	,	,	PUNCT
ajird-520	80	4	1980	1980	NUM
ajird-520	80	5	,	,	PUNCT
ajird-520	80	6	61	61	NUM
ajird-520	80	7	)	)	PUNCT
ajird-520	80	8	.	.	PUNCT
ajird-520	81	1	it	it	PRON
ajird-520	81	2	is	be	AUX
ajird-520	81	3	also	also	ADV
ajird-520	81	4	represented	represent	VERB
ajird-520	81	5	between	between	ADP
ajird-520	81	6	inputs	input	NOUN
ajird-520	81	7	and	and	CCONJ
ajird-520	81	8	outputs	output	NOUN
ajird-520	81	9	,	,	PUNCT
ajird-520	81	10	and	and	CCONJ
ajird-520	81	11	it	it	PRON
ajird-520	81	12	mainly	mainly	ADV
ajird-520	81	13	focuses	focus	VERB
ajird-520	81	14	on	on	ADP
ajird-520	81	15	reducing	reduce	VERB
ajird-520	81	16	the	the	DET
ajird-520	81	17	costs	cost	NOUN
ajird-520	81	18	of	of	ADP
ajird-520	81	19	achieving	achieve	VERB
ajird-520	81	20	marketing	marketing	NOUN
ajird-520	81	21	american	american	ADJ
ajird-520	81	22	journal	journal	PROPN
ajird-520	81	23	of	of	ADP
ajird-520	81	24	interdisciplinary	interdisciplinary	ADJ
ajird-520	81	25	research	research	NOUN
ajird-520	81	26	and	and	CCONJ
ajird-520	81	27	development	development	NOUN
ajird-520	81	28	issn	issn	PROPN
ajird-520	81	29	online	online	NOUN
ajird-520	81	30	:	:	PUNCT
ajird-520	81	31	2771	2771	NUM
ajird-520	81	32	-	-	SYM
ajird-520	81	33	8948	8948	NUM
ajird-520	81	34	website	website	NOUN
ajird-520	81	35	:	:	PUNCT
ajird-520	81	36	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-520	81	37	volume	volume	NOUN
ajird-520	81	38	13	13	NUM
ajird-520	81	39	,	,	PUNCT
ajird-520	81	40	feb	feb	PROPN
ajird-520	81	41	.	.	PROPN
ajird-520	81	42	,	,	PUNCT
ajird-520	81	43	2023	2023	NUM
ajird-520	81	44	103	103	NUM
ajird-520	82	1	|	|	ADV
ajird-520	82	2	p	p	NOUN
ajird-520	82	3	a	a	DET
ajird-520	82	4	g	g	NOUN
ajird-520	82	5	e	e	NOUN
ajird-520	82	6	activities	activity	NOUN
ajird-520	82	7	with	with	ADP
ajird-520	82	8	the	the	DET
ajird-520	82	9	stability	stability	NOUN
ajird-520	82	10	of	of	ADP
ajird-520	82	11	the	the	DET
ajird-520	82	12	outputs	output	NOUN
ajird-520	82	13	of	of	ADP
ajird-520	82	14	those	those	DET
ajird-520	82	15	activities	activity	NOUN
ajird-520	82	16	(	(	PUNCT
ajird-520	82	17	al	al	PROPN
ajird-520	82	18	-	-	PUNCT
ajird-520	82	19	hadithi	hadithi	PROPN
ajird-520	82	20	and	and	CCONJ
ajird-520	82	21	alshammari	alshammari	ADJ
ajird-520	82	22	,	,	PUNCT
ajird-520	82	23	2002	2002	NUM
ajird-520	82	24	,	,	PUNCT
ajird-520	82	25	123	123	NUM
ajird-520	82	26	)	)	PUNCT
ajird-520	82	27	.	.	PUNCT
ajird-520	83	1	that	that	PRON
ajird-520	83	2	is	be	AUX
ajird-520	83	3	,	,	PUNCT
ajird-520	83	4	operational	operational	ADJ
ajird-520	83	5	efficiency	efficiency	NOUN
ajird-520	83	6	is	be	AUX
ajird-520	83	7	summarized	summarize	VERB
ajird-520	83	8	in	in	ADP
ajird-520	83	9	the	the	DET
ajird-520	83	10	assumption	assumption	NOUN
ajird-520	83	11	that	that	SCONJ
ajird-520	83	12	the	the	DET
ajird-520	83	13	basic	basic	ADJ
ajird-520	83	14	nature	nature	NOUN
ajird-520	83	15	of	of	ADP
ajird-520	83	16	the	the	DET
ajird-520	83	17	outputs	output	NOUN
ajird-520	83	18	of	of	ADP
ajird-520	83	19	goods	good	NOUN
ajird-520	83	20	and	and	CCONJ
ajird-520	83	21	services	service	NOUN
ajird-520	83	22	remains	remain	VERB
ajird-520	83	23	unchanged	unchanged	ADJ
ajird-520	83	24	,	,	PUNCT
ajird-520	83	25	and	and	CCONJ
ajird-520	83	26	that	that	SCONJ
ajird-520	83	27	the	the	DET
ajird-520	83	28	focus	focus	NOUN
ajird-520	83	29	is	be	AUX
ajird-520	83	30	mainly	mainly	ADV
ajird-520	83	31	on	on	ADP
ajird-520	83	32	reducing	reduce	VERB
ajird-520	83	33	the	the	DET
ajird-520	83	34	costs	cost	NOUN
ajird-520	83	35	of	of	ADP
ajird-520	83	36	the	the	DET
ajird-520	83	37	inputs	input	NOUN
ajird-520	83	38	that	that	PRON
ajird-520	83	39	perform	perform	VERB
ajird-520	83	40	the	the	DET
ajird-520	83	41	function	function	NOUN
ajird-520	83	42	(	(	PUNCT
ajird-520	83	43	al	al	PROPN
ajird-520	83	44	-	-	PUNCT
ajird-520	83	45	diwaji	diwaji	NOUN
ajird-520	83	46	,	,	PUNCT
ajird-520	83	47	2000	2000	NUM
ajird-520	83	48	,	,	PUNCT
ajird-520	83	49	34	34	NUM
ajird-520	83	50	)	)	PUNCT
ajird-520	83	51	.	.	PUNCT
ajird-520	84	1	2	2	X
ajird-520	84	2	.	.	X
ajird-520	84	3	price	price	NOUN
ajird-520	84	4	efficiency	efficiency	NOUN
ajird-520	84	5	(	(	PUNCT
ajird-520	84	6	economic	economic	ADJ
ajird-520	84	7	):	):	PUNCT
ajird-520	84	8	it	it	PRON
ajird-520	84	9	specializes	specialize	VERB
ajird-520	84	10	in	in	ADP
ajird-520	84	11	improving	improve	VERB
ajird-520	84	12	the	the	DET
ajird-520	84	13	processes	process	NOUN
ajird-520	84	14	related	relate	VERB
ajird-520	84	15	to	to	ADP
ajird-520	84	16	buying	buy	VERB
ajird-520	84	17	and	and	CCONJ
ajird-520	84	18	selling	selling	NOUN
ajird-520	84	19	and	and	CCONJ
ajird-520	84	20	price	price	NOUN
ajird-520	84	21	considerations	consideration	NOUN
ajird-520	84	22	for	for	ADP
ajird-520	84	23	marketing	marketing	NOUN
ajird-520	84	24	procedures	procedure	NOUN
ajird-520	84	25	,	,	PUNCT
ajird-520	84	26	so	so	SCONJ
ajird-520	84	27	it	it	PRON
ajird-520	84	28	will	will	AUX
ajird-520	84	29	remain	remain	VERB
ajird-520	84	30	according	accord	VERB
ajird-520	84	31	to	to	ADP
ajird-520	84	32	considerations	consideration	NOUN
ajird-520	84	33	of	of	ADP
ajird-520	84	34	customer	customer	NOUN
ajird-520	84	35	response	response	NOUN
ajird-520	84	36	to	to	ADP
ajird-520	84	37	it	it	PRON
ajird-520	84	38	,	,	PUNCT
ajird-520	84	39	and	and	CCONJ
ajird-520	84	40	perhaps	perhaps	ADV
ajird-520	84	41	the	the	DET
ajird-520	84	42	best	good	ADJ
ajird-520	84	43	measure	measure	NOUN
ajird-520	84	44	in	in	ADP
ajird-520	84	45	the	the	DET
ajird-520	84	46	conviction	conviction	NOUN
ajird-520	84	47	of	of	ADP
ajird-520	84	48	production	production	NOUN
ajird-520	84	49	officials	official	NOUN
ajird-520	84	50	for	for	ADP
ajird-520	84	51	marketing	marketing	NOUN
ajird-520	84	52	procedures	procedure	NOUN
ajird-520	84	53	is	be	AUX
ajird-520	84	54	what	what	PRON
ajird-520	84	55	customers	customer	NOUN
ajird-520	84	56	will	will	AUX
ajird-520	84	57	pay	pay	VERB
ajird-520	84	58	in	in	ADP
ajird-520	84	59	the	the	DET
ajird-520	84	60	market	market	NOUN
ajird-520	84	61	(	(	PUNCT
ajird-520	84	62	al	al	PROPN
ajird-520	84	63	-	-	PUNCT
ajird-520	84	64	duah	duah	PROPN
ajird-520	84	65	ji	ji	PROPN
ajird-520	84	66	,	,	PUNCT
ajird-520	84	67	2000	2000	NUM
ajird-520	84	68	,	,	PUNCT
ajird-520	84	69	35	35	NUM
ajird-520	84	70	)	)	PUNCT
ajird-520	84	71	.	.	PUNCT
ajird-520	85	1	3.3	3.3	NUM
ajird-520	85	2	methods	method	NOUN
ajird-520	85	3	for	for	ADP
ajird-520	85	4	measuring	measure	VERB
ajird-520	85	5	marketing	marketing	NOUN
ajird-520	85	6	efficiency	efficiency	NOUN
ajird-520	85	7	previous	previous	ADJ
ajird-520	85	8	studies	study	NOUN
ajird-520	85	9	and	and	CCONJ
ajird-520	85	10	research	research	NOUN
ajird-520	85	11	provide	provide	VERB
ajird-520	85	12	us	we	PRON
ajird-520	85	13	with	with	ADP
ajird-520	85	14	many	many	ADJ
ajird-520	85	15	approaches	approach	NOUN
ajird-520	85	16	and	and	CCONJ
ajird-520	85	17	methods	method	NOUN
ajird-520	85	18	through	through	ADP
ajird-520	85	19	which	which	PRON
ajird-520	85	20	marketing	marketing	NOUN
ajird-520	85	21	efficiency	efficiency	NOUN
ajird-520	85	22	measures	measure	NOUN
ajird-520	85	23	can	can	AUX
ajird-520	85	24	be	be	AUX
ajird-520	85	25	determined	determine	VERB
ajird-520	85	26	,	,	PUNCT
ajird-520	85	27	and	and	CCONJ
ajird-520	85	28	this	this	PRON
ajird-520	85	29	is	be	AUX
ajird-520	85	30	done	do	VERB
ajird-520	85	31	through	through	ADP
ajird-520	85	32	two	two	NUM
ajird-520	85	33	types	type	NOUN
ajird-520	85	34	of	of	ADP
ajird-520	85	35	measures-	measures-	NOUN
ajird-520	85	36	:	:	PUNCT
ajird-520	85	37	•	•	NUM
ajird-520	85	38	first	first	ADJ
ajird-520	85	39	quality	quality	NOUN
ajird-520	85	40	measures	measure	NOUN
ajird-520	85	41	these	these	DET
ajird-520	85	42	measures	measure	NOUN
ajird-520	85	43	are	be	AUX
ajird-520	85	44	based	base	VERB
ajird-520	85	45	on	on	ADP
ajird-520	85	46	the	the	DET
ajird-520	85	47	extent	extent	NOUN
ajird-520	85	48	of	of	ADP
ajird-520	85	49	customer	customer	NOUN
ajird-520	85	50	satisfaction	satisfaction	NOUN
ajird-520	85	51	with	with	ADP
ajird-520	85	52	the	the	DET
ajird-520	85	53	organization	organization	NOUN
ajird-520	85	54	's	's	PART
ajird-520	85	55	products	product	NOUN
ajird-520	85	56	compared	compare	VERB
ajird-520	85	57	to	to	ADP
ajird-520	85	58	other	other	ADJ
ajird-520	85	59	competitors	competitor	NOUN
ajird-520	85	60	,	,	PUNCT
ajird-520	85	61	and	and	CCONJ
ajird-520	85	62	customers	customer	NOUN
ajird-520	85	63	can	can	AUX
ajird-520	85	64	realize	realize	VERB
ajird-520	85	65	the	the	DET
ajird-520	85	66	quality	quality	NOUN
ajird-520	85	67	of	of	ADP
ajird-520	85	68	the	the	DET
ajird-520	85	69	products	product	NOUN
ajird-520	85	70	offered	offer	VERB
ajird-520	85	71	to	to	ADP
ajird-520	85	72	them	they	PRON
ajird-520	85	73	by	by	ADP
ajird-520	85	74	distinguishing	distinguish	VERB
ajird-520	85	75	between	between	ADP
ajird-520	85	76	a	a	DET
ajird-520	85	77	number	number	NOUN
ajird-520	85	78	of	of	ADP
ajird-520	85	79	different	different	ADJ
ajird-520	85	80	levels	level	NOUN
ajird-520	85	81	of	of	ADP
ajird-520	85	82	the	the	DET
ajird-520	85	83	product	product	NOUN
ajird-520	85	84	,	,	PUNCT
ajird-520	85	85	which	which	PRON
ajird-520	85	86	are	be	AUX
ajird-520	85	87	as	as	SCONJ
ajird-520	85	88	follows	follow	VERB
ajird-520	85	89	(	(	PUNCT
ajird-520	85	90	al	al	PROPN
ajird-520	85	91	-	-	PUNCT
ajird-520	85	92	bakri	bakri	PROPN
ajird-520	85	93	,	,	PUNCT
ajird-520	85	94	2008	2008	NUM
ajird-520	85	95	,	,	PUNCT
ajird-520	85	96	200	200	NUM
ajird-520	85	97	-	-	SYM
ajird-520	85	98	201	201	NUM
ajird-520	85	99	(	(	PUNCT
ajird-520	85	100	.	.	NOUN
ajird-520	86	1	1	1	X
ajird-520	86	2	.	.	PUNCT
ajird-520	87	1	the	the	DET
ajird-520	87	2	expected	expect	VERB
ajird-520	87	3	quality	quality	NOUN
ajird-520	87	4	it	it	PRON
ajird-520	87	5	is	be	AUX
ajird-520	87	6	that	that	DET
ajird-520	87	7	degree	degree	NOUN
ajird-520	87	8	of	of	ADP
ajird-520	87	9	quality	quality	NOUN
ajird-520	87	10	that	that	SCONJ
ajird-520	87	11	the	the	DET
ajird-520	87	12	customer	customer	NOUN
ajird-520	87	13	believes	believe	VERB
ajird-520	87	14	should	should	AUX
ajird-520	87	15	be	be	AUX
ajird-520	87	16	present	present	ADJ
ajird-520	87	17	in	in	ADP
ajird-520	87	18	the	the	DET
ajird-520	87	19	product	product	NOUN
ajird-520	87	20	.	.	PUNCT
ajird-520	88	1	this	this	PRON
ajird-520	88	2	is	be	AUX
ajird-520	88	3	often	often	ADV
ajird-520	88	4	difficult	difficult	ADJ
ajird-520	88	5	to	to	PART
ajird-520	88	6	achieve	achieve	VERB
ajird-520	88	7	because	because	SCONJ
ajird-520	88	8	of	of	ADP
ajird-520	88	9	the	the	DET
ajird-520	88	10	discrepancy	discrepancy	NOUN
ajird-520	88	11	between	between	ADP
ajird-520	88	12	the	the	DET
ajird-520	88	13	characteristics	characteristic	NOUN
ajird-520	88	14	,	,	PUNCT
ajird-520	88	15	needs	need	NOUN
ajird-520	88	16	and	and	CCONJ
ajird-520	88	17	desires	desire	NOUN
ajird-520	88	18	of	of	ADP
ajird-520	88	19	customers	customer	NOUN
ajird-520	88	20	.	.	PUNCT
ajird-520	89	1	2	2	X
ajird-520	89	2	.	.	NUM
ajird-520	89	3	perceived	perceive	VERB
ajird-520	89	4	quality	quality	NOUN
ajird-520	89	5	it	it	PRON
ajird-520	89	6	is	be	AUX
ajird-520	89	7	that	that	DET
ajird-520	89	8	degree	degree	NOUN
ajird-520	89	9	of	of	ADP
ajird-520	89	10	quality	quality	NOUN
ajird-520	89	11	that	that	SCONJ
ajird-520	89	12	the	the	DET
ajird-520	89	13	customer	customer	NOUN
ajird-520	89	14	discovers	discover	VERB
ajird-520	89	15	when	when	SCONJ
ajird-520	89	16	he	he	PRON
ajird-520	89	17	purchases	purchase	VERB
ajird-520	89	18	or	or	CCONJ
ajird-520	89	19	obtains	obtain	VERB
ajird-520	89	20	the	the	DET
ajird-520	89	21	product	product	NOUN
ajird-520	89	22	,	,	PUNCT
ajird-520	89	23	and	and	CCONJ
ajird-520	89	24	it	it	PRON
ajird-520	89	25	may	may	AUX
ajird-520	89	26	be	be	AUX
ajird-520	89	27	more	more	ADV
ajird-520	89	28	or	or	CCONJ
ajird-520	89	29	less	less	ADJ
ajird-520	89	30	than	than	ADP
ajird-520	89	31	what	what	PRON
ajird-520	89	32	he	he	PRON
ajird-520	89	33	expected	expect	VERB
ajird-520	89	34	,	,	PUNCT
ajird-520	89	35	which	which	PRON
ajird-520	89	36	is	be	AUX
ajird-520	89	37	reflected	reflect	VERB
ajird-520	89	38	in	in	ADP
ajird-520	89	39	the	the	DET
ajird-520	89	40	degree	degree	NOUN
ajird-520	89	41	of	of	ADP
ajird-520	89	42	his	his	PRON
ajird-520	89	43	satisfaction	satisfaction	NOUN
ajird-520	89	44	or	or	CCONJ
ajird-520	89	45	not	not	PART
ajird-520	89	46	.	.	PUNCT
ajird-520	90	1	3	3	X
ajird-520	90	2	.	.	X
ajird-520	90	3	standard	standard	ADJ
ajird-520	90	4	quality	quality	NOUN
ajird-520	90	5	it	it	PRON
ajird-520	90	6	is	be	AUX
ajird-520	90	7	that	that	DET
ajird-520	90	8	level	level	NOUN
ajird-520	90	9	of	of	ADP
ajird-520	90	10	quality	quality	NOUN
ajird-520	90	11	provided	provide	VERB
ajird-520	90	12	by	by	ADP
ajird-520	90	13	the	the	DET
ajird-520	90	14	organization	organization	NOUN
ajird-520	90	15	that	that	PRON
ajird-520	90	16	matches	match	VERB
ajird-520	90	17	the	the	DET
ajird-520	90	18	basic	basic	ADJ
ajird-520	90	19	specifications	specification	NOUN
ajird-520	90	20	previously	previously	ADV
ajird-520	90	21	defined	define	VERB
ajird-520	90	22	and	and	CCONJ
ajird-520	90	23	planned	plan	VERB
ajird-520	90	24	by	by	ADP
ajird-520	90	25	it	it	PRON
ajird-520	90	26	.	.	PUNCT
ajird-520	91	1	•	•	NUM
ajird-520	91	2	second	second	ADJ
ajird-520	91	3	quantitative	quantitative	ADJ
ajird-520	91	4	measures	measure	NOUN
ajird-520	91	5	it	it	PRON
ajird-520	91	6	is	be	AUX
ajird-520	91	7	mainly	mainly	ADV
ajird-520	91	8	related	relate	VERB
ajird-520	91	9	to	to	ADP
ajird-520	91	10	the	the	DET
ajird-520	91	11	financial	financial	ADJ
ajird-520	91	12	performance	performance	NOUN
ajird-520	91	13	of	of	ADP
ajird-520	91	14	organizations	organization	NOUN
ajird-520	91	15	in	in	ADP
ajird-520	91	16	the	the	DET
ajird-520	91	17	market	market	NOUN
ajird-520	91	18	,	,	PUNCT
ajird-520	91	19	and	and	CCONJ
ajird-520	91	20	it	it	PRON
ajird-520	91	21	is	be	AUX
ajird-520	91	22	one	one	NUM
ajird-520	91	23	of	of	ADP
ajird-520	91	24	the	the	DET
ajird-520	91	25	most	most	ADV
ajird-520	91	26	reliable	reliable	ADJ
ajird-520	91	27	measures	measure	NOUN
ajird-520	91	28	by	by	ADP
ajird-520	91	29	researchers	researcher	NOUN
ajird-520	91	30	and	and	CCONJ
ajird-520	91	31	writers	writer	NOUN
ajird-520	91	32	in	in	ADP
ajird-520	91	33	the	the	DET
ajird-520	91	34	field	field	NOUN
ajird-520	91	35	of	of	ADP
ajird-520	91	36	marketing	marketing	NOUN
ajird-520	91	37	and	and	CCONJ
ajird-520	91	38	about	about	ADP
ajird-520	91	39	how	how	SCONJ
ajird-520	91	40	to	to	PART
ajird-520	91	41	measure	measure	VERB
ajird-520	91	42	marketing	marketing	NOUN
ajird-520	91	43	efficiency	efficiency	NOUN
ajird-520	91	44	and	and	CCONJ
ajird-520	91	45	the	the	DET
ajird-520	91	46	indicators	indicator	NOUN
ajird-520	91	47	used	use	VERB
ajird-520	91	48	in	in	ADP
ajird-520	91	49	that	that	PRON
ajird-520	91	50	.	.	PUNCT
ajird-520	92	1	the	the	DET
ajird-520	92	2	indicators	indicator	NOUN
ajird-520	92	3	of	of	ADP
ajird-520	92	4	marketing	marketing	NOUN
ajird-520	92	5	efficiency	efficiency	NOUN
ajird-520	92	6	take	take	VERB
ajird-520	92	7	into	into	ADP
ajird-520	92	8	account	account	NOUN
ajird-520	92	9	the	the	DET
ajird-520	92	10	inputs	input	NOUN
ajird-520	92	11	and	and	CCONJ
ajird-520	92	12	outputs	output	NOUN
ajird-520	92	13	of	of	ADP
ajird-520	92	14	marketing	marketing	NOUN
ajird-520	92	15	activity	activity	NOUN
ajird-520	92	16	and	and	CCONJ
ajird-520	92	17	the	the	DET
ajird-520	92	18	forms	form	NOUN
ajird-520	92	19	of	of	ADP
ajird-520	92	20	the	the	DET
ajird-520	92	21	relationship	relationship	NOUN
ajird-520	92	22	between	between	ADP
ajird-520	92	23	them	they	PRON
ajird-520	92	24	.	.	PUNCT
ajird-520	93	1	they	they	PRON
ajird-520	93	2	refer	refer	VERB
ajird-520	93	3	to	to	ADP
ajird-520	93	4	the	the	DET
ajird-520	93	5	relationship	relationship	NOUN
ajird-520	93	6	between	between	ADP
ajird-520	93	7	the	the	DET
ajird-520	93	8	outputs	output	NOUN
ajird-520	93	9	of	of	ADP
ajird-520	93	10	marketing	marketing	NOUN
ajird-520	93	11	activities	activity	NOUN
ajird-520	93	12	and	and	CCONJ
ajird-520	93	13	the	the	DET
ajird-520	93	14	sources	source	NOUN
ajird-520	93	15	required	require	VERB
ajird-520	93	16	to	to	PART
ajird-520	93	17	produce	produce	VERB
ajird-520	93	18	them	they	PRON
ajird-520	93	19	.	.	PUNCT
ajird-520	94	1	they	they	PRON
ajird-520	94	2	are	be	AUX
ajird-520	94	3	used	use	VERB
ajird-520	94	4	when	when	SCONJ
ajird-520	94	5	making	make	VERB
ajird-520	94	6	decisions	decision	NOUN
ajird-520	94	7	about	about	ADP
ajird-520	94	8	allocating	allocate	VERB
ajird-520	94	9	sources	source	NOUN
ajird-520	94	10	for	for	ADP
ajird-520	94	11	activities	activity	NOUN
ajird-520	94	12	and	and	CCONJ
ajird-520	94	13	products	product	NOUN
ajird-520	94	14	(	(	PUNCT
ajird-520	94	15	gram	gram	NOUN
ajird-520	94	16	,	,	PUNCT
ajird-520	94	17	1993	1993	NUM
ajird-520	94	18	,	,	PUNCT
ajird-520	94	19	15	15	NUM
ajird-520	94	20	)	)	PUNCT
ajird-520	94	21	.	.	PUNCT
ajird-520	95	1	american	american	PROPN
ajird-520	95	2	journal	journal	PROPN
ajird-520	95	3	of	of	ADP
ajird-520	95	4	interdisciplinary	interdisciplinary	ADJ
ajird-520	95	5	research	research	NOUN
ajird-520	95	6	and	and	CCONJ
ajird-520	95	7	development	development	NOUN
ajird-520	95	8	issn	issn	PROPN
ajird-520	95	9	online	online	NOUN
ajird-520	95	10	:	:	PUNCT
ajird-520	95	11	2771	2771	NUM
ajird-520	95	12	-	-	SYM
ajird-520	95	13	8948	8948	NUM
ajird-520	95	14	website	website	NOUN
ajird-520	95	15	:	:	PUNCT
ajird-520	95	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-520	95	17	volume	volume	NOUN
ajird-520	95	18	13	13	NUM
ajird-520	95	19	,	,	PUNCT
ajird-520	95	20	feb	feb	PROPN
ajird-520	95	21	.	.	PROPN
ajird-520	95	22	,	,	PUNCT
ajird-520	95	23	2023	2023	NUM
ajird-520	95	24	104	104	NUM
ajird-520	96	1	|	|	ADV
ajird-520	96	2	p	p	ADP
ajird-520	96	3	a	a	DET
ajird-520	96	4	g	g	NOUN
ajird-520	96	5	e	e	NOUN
ajird-520	96	6	section	section	NOUN
ajird-520	96	7	(	(	PUNCT
ajird-520	96	8	4	4	X
ajird-520	96	9	)	)	PUNCT
ajird-520	96	10	statistical	statistical	ADJ
ajird-520	96	11	analysis	analysis	NOUN
ajird-520	96	12	of	of	ADP
ajird-520	96	13	the	the	DET
ajird-520	96	14	study	study	NOUN
ajird-520	96	15	the	the	DET
ajird-520	96	16	research	research	NOUN
ajird-520	96	17	relied	rely	VERB
ajird-520	96	18	on	on	ADP
ajird-520	96	19	the	the	DET
ajird-520	96	20	questionnaire	questionnaire	NOUN
ajird-520	96	21	mainly	mainly	ADV
ajird-520	96	22	in	in	ADP
ajird-520	96	23	the	the	DET
ajird-520	96	24	research	research	NOUN
ajird-520	96	25	.	.	PUNCT
ajird-520	97	1	likert	likert	ADJ
ajird-520	97	2	pentagonal	pentagonal	ADJ
ajird-520	97	3	scale	scale	NOUN
ajird-520	97	4	was	be	AUX
ajird-520	97	5	used	use	VERB
ajird-520	97	6	to	to	PART
ajird-520	97	7	measure	measure	VERB
ajird-520	97	8	the	the	DET
ajird-520	97	9	paragraphs	paragraph	NOUN
ajird-520	97	10	of	of	ADP
ajird-520	97	11	the	the	DET
ajird-520	97	12	scale	scale	NOUN
ajird-520	97	13	distributed	distribute	VERB
ajird-520	97	14	over	over	ADP
ajird-520	97	15	five	five	NUM
ajird-520	97	16	paragraphs	paragraph	NOUN
ajird-520	97	17	and	and	CCONJ
ajird-520	97	18	for	for	ADP
ajird-520	97	19	each	each	DET
ajird-520	97	20	paragraph	paragraph	NOUN
ajird-520	97	21	weighed	weigh	VERB
ajird-520	97	22	strongly	strongly	ADV
ajird-520	97	23	agreed	agree	VERB
ajird-520	97	24	(	(	PUNCT
ajird-520	97	25	5	5	NUM
ajird-520	97	26	degrees	degree	NOUN
ajird-520	97	27	)	)	PUNCT
ajird-520	97	28	,	,	PUNCT
ajird-520	97	29	agreed	agree	VERB
ajird-520	97	30	(	(	PUNCT
ajird-520	97	31	4	4	NUM
ajird-520	97	32	degrees	degree	NOUN
ajird-520	97	33	)	)	PUNCT
ajird-520	97	34	,	,	PUNCT
ajird-520	97	35	neutral	neutral	ADJ
ajird-520	97	36	(	(	PUNCT
ajird-520	97	37	3	3	NUM
ajird-520	97	38	degrees	degree	NOUN
ajird-520	97	39	)	)	PUNCT
ajird-520	97	40	,	,	PUNCT
ajird-520	97	41	disagreed	disagree	VERB
ajird-520	97	42	(	(	PUNCT
ajird-520	97	43	2	2	NUM
ajird-520	97	44	degrees	degree	NOUN
ajird-520	97	45	)	)	PUNCT
ajird-520	97	46	,	,	PUNCT
ajird-520	97	47	and	and	CCONJ
ajird-520	97	48	did	do	AUX
ajird-520	97	49	not	not	PART
ajird-520	97	50	agree	agree	VERB
ajird-520	97	51	severity	severity	NOUN
ajird-520	97	52	(	(	PUNCT
ajird-520	97	53	1	1	NUM
ajird-520	97	54	degree	degree	NOUN
ajird-520	97	55	)	)	PUNCT
ajird-520	97	56	,	,	PUNCT
ajird-520	97	57	and	and	CCONJ
ajird-520	97	58	the	the	DET
ajird-520	97	59	following	follow	VERB
ajird-520	97	60	is	be	AUX
ajird-520	97	61	an	an	DET
ajird-520	97	62	analysis	analysis	NOUN
ajird-520	97	63	of	of	ADP
ajird-520	97	64	the	the	DET
ajird-520	97	65	axes	axis	NOUN
ajird-520	97	66	of	of	ADP
ajird-520	97	67	the	the	DET
ajird-520	97	68	resolution	resolution	NOUN
ajird-520	97	69	:	:	PUNCT
ajird-520	97	70	4.1	4.1	NUM
ajird-520	97	71	the	the	DET
ajird-520	97	72	results	result	NOUN
ajird-520	97	73	of	of	ADP
ajird-520	97	74	the	the	DET
ajird-520	97	75	descriptive	descriptive	ADJ
ajird-520	97	76	statistical	statistical	ADJ
ajird-520	97	77	analysis	analysis	NOUN
ajird-520	97	78	of	of	ADP
ajird-520	97	79	the	the	DET
ajird-520	97	80	characteristics	characteristic	NOUN
ajird-520	97	81	of	of	ADP
ajird-520	97	82	the	the	DET
ajird-520	97	83	vocabulary	vocabulary	NOUN
ajird-520	97	84	of	of	ADP
ajird-520	97	85	the	the	DET
ajird-520	97	86	research	research	NOUN
ajird-520	97	87	sample	sample	NOUN
ajird-520	97	88	this	this	DET
ajird-520	97	89	section	section	NOUN
ajird-520	97	90	aims	aim	VERB
ajird-520	97	91	to	to	PART
ajird-520	97	92	describe	describe	VERB
ajird-520	97	93	and	and	CCONJ
ajird-520	97	94	diagnose	diagnose	VERB
ajird-520	97	95	the	the	DET
ajird-520	97	96	opinions	opinion	NOUN
ajird-520	97	97	of	of	ADP
ajird-520	97	98	the	the	DET
ajird-520	97	99	researched	researched	ADJ
ajird-520	97	100	sample	sample	NOUN
ajird-520	97	101	about	about	ADP
ajird-520	97	102	the	the	DET
ajird-520	97	103	research	research	NOUN
ajird-520	97	104	variables	variable	NOUN
ajird-520	97	105	,	,	PUNCT
ajird-520	97	106	which	which	PRON
ajird-520	97	107	are	be	AUX
ajird-520	97	108	the	the	DET
ajird-520	97	109	internal	internal	ADJ
ajird-520	97	110	marketing	marketing	NOUN
ajird-520	97	111	as	as	ADP
ajird-520	97	112	an	an	DET
ajird-520	97	113	independent	independent	ADJ
ajird-520	97	114	variable	variable	NOUN
ajird-520	97	115	and	and	CCONJ
ajird-520	97	116	the	the	DET
ajird-520	97	117	enhancing	enhance	VERB
ajird-520	97	118	marketing	marketing	NOUN
ajird-520	97	119	as	as	ADP
ajird-520	97	120	a	a	DET
ajird-520	97	121	dependent	dependent	ADJ
ajird-520	97	122	variable	variable	NOUN
ajird-520	97	123	,	,	PUNCT
ajird-520	97	124	within	within	ADP
ajird-520	97	125	the	the	DET
ajird-520	97	126	following	follow	VERB
ajird-520	97	127	paragraphs	paragraph	NOUN
ajird-520	97	128	:	:	PUNCT
ajird-520	97	129	table	table	VERB
ajird-520	97	130	no	no	INTJ
ajird-520	97	131	.	.	PUNCT
ajird-520	98	1	(	(	PUNCT
ajird-520	98	2	3	3	X
ajird-520	98	3	)	)	PUNCT
ajird-520	98	4	distribution	distribution	NOUN
ajird-520	98	5	of	of	ADP
ajird-520	98	6	sample	sample	NOUN
ajird-520	98	7	vocabulary	vocabulary	NOUN
ajird-520	98	8	according	accord	VERB
ajird-520	98	9	to	to	ADP
ajird-520	98	10	demographic	demographic	ADJ
ajird-520	98	11	elements	element	NOUN
ajird-520	98	12	by	by	ADP
ajird-520	98	13	gender	gender	NOUN
ajird-520	98	14	by	by	ADP
ajird-520	98	15	age	age	NOUN
ajird-520	98	16	by	by	ADP
ajird-520	98	17	academic	academic	ADJ
ajird-520	98	18	qualification	qualification	NOUN
ajird-520	98	19	by	by	ADP
ajird-520	98	20	years	year	NOUN
ajird-520	98	21	of	of	ADP
ajird-520	98	22	experience	experience	NOUN
ajird-520	98	23	gender	gender	PROPN
ajird-520	98	24	r.	r.	PROPN
ajird-520	98	25	%	%	PROPN
ajird-520	98	26	age	age	PROPN
ajird-520	98	27	r.	r.	PROPN
ajird-520	98	28	%	%	NOUN
ajird-520	98	29	academic	academic	ADJ
ajird-520	98	30	qualification	qualification	NOUN
ajird-520	98	31	r.	r.	PROPN
ajird-520	98	32	%	%	NOUN
ajird-520	98	33	years	year	NOUN
ajird-520	98	34	of	of	ADP
ajird-520	98	35	experience	experience	NOUN
ajird-520	98	36	r.	r.	PROPN
ajird-520	98	37	%	%	PROPN
ajird-520	98	38	male	male	NOUN
ajird-520	98	39	47	47	NUM
ajird-520	98	40	67	67	NUM
ajird-520	98	41	%	%	NOUN
ajird-520	98	42	21	21	NUM
ajird-520	98	43	-	-	SYM
ajird-520	98	44	30	30	NUM
ajird-520	98	45	7	7	NUM
ajird-520	98	46	10	10	NUM
ajird-520	98	47	%	%	NOUN
ajird-520	98	48	b.sc	b.sc	NOUN
ajird-520	98	49	.	.	PROPN
ajird-520	98	50	27	27	NUM
ajird-520	98	51	53	53	NUM
ajird-520	98	52	%	%	NOUN
ajird-520	98	53	less	less	ADJ
ajird-520	98	54	than	than	ADP
ajird-520	98	55	5	5	NUM
ajird-520	98	56	years	year	NOUN
ajird-520	98	57	11	11	NUM
ajird-520	98	58	20	20	NUM
ajird-520	98	59	%	%	NOUN
ajird-520	98	60	female	female	NOUN
ajird-520	98	61	23	23	NUM
ajird-520	98	62	33	33	NUM
ajird-520	98	63	%	%	NOUN
ajird-520	98	64	31	31	NUM
ajird-520	98	65	-	-	SYM
ajird-520	98	66	40	40	NUM
ajird-520	98	67	21	21	NUM
ajird-520	98	68	30	30	NUM
ajird-520	98	69	%	%	NOUN
ajird-520	98	70	master	master	NOUN
ajird-520	98	71	33	33	NUM
ajird-520	98	72	33	33	NUM
ajird-520	98	73	%	%	NOUN
ajird-520	98	74	from	from	ADP
ajird-520	98	75	6	6	NUM
ajird-520	98	76	10	10	NUM
ajird-520	98	77	15	15	NUM
ajird-520	98	78	27	27	NUM
ajird-520	98	79	%	%	NOUN
ajird-520	98	80	41	41	NUM
ajird-520	98	81	-	-	SYM
ajird-520	98	82	50	50	NUM
ajird-520	98	83	15	15	NUM
ajird-520	98	84	21	21	NUM
ajird-520	98	85	%	%	NOUN
ajird-520	98	86	phd	phd	NOUN
ajird-520	98	87	10	10	NUM
ajird-520	98	88	14	14	NUM
ajird-520	98	89	%	%	NOUN
ajird-520	98	90	from	from	ADP
ajird-520	98	91	11	11	NUM
ajird-520	98	92	15	15	NUM
ajird-520	98	93	22	22	NUM
ajird-520	98	94	30	30	NUM
ajird-520	98	95	%	%	NOUN
ajird-520	98	96	51	51	NUM
ajird-520	98	97	-	-	SYM
ajird-520	98	98	60	60	NUM
ajird-520	98	99	22	22	NUM
ajird-520	98	100	31	31	NUM
ajird-520	98	101	%	%	NOUN
ajird-520	98	102	from	from	ADP
ajird-520	98	103	16	16	NUM
ajird-520	98	104	20	20	NUM
ajird-520	98	105	12	12	NUM
ajird-520	98	106	13	13	NUM
ajird-520	98	107	%	%	NOUN
ajird-520	98	108	61	61	NUM
ajird-520	98	109	over	over	ADP
ajird-520	98	110	5	5	NUM
ajird-520	98	111	8	8	NUM
ajird-520	98	112	%	%	NOUN
ajird-520	98	113	21	21	NUM
ajird-520	98	114	or	or	CCONJ
ajird-520	98	115	more	more	ADJ
ajird-520	98	116	10	10	NUM
ajird-520	98	117	10	10	NUM
ajird-520	98	118	%	%	NOUN
ajird-520	98	119	total	total	NOUN
ajird-520	98	120	70	70	NUM
ajird-520	98	121	100	100	NUM
ajird-520	98	122	total	total	NOUN
ajird-520	98	123	70	70	NUM
ajird-520	98	124	100	100	NUM
ajird-520	98	125	total	total	NOUN
ajird-520	98	126	70	70	NUM
ajird-520	98	127	100	100	NUM
ajird-520	98	128	total	total	NOUN
ajird-520	98	129	30	30	NUM
ajird-520	98	130	100	100	NUM
ajird-520	98	131	source	source	NOUN
ajird-520	98	132	:	:	PUNCT
ajird-520	98	133	prepared	prepare	VERB
ajird-520	98	134	by	by	ADP
ajird-520	98	135	the	the	DET
ajird-520	98	136	researchers	researcher	NOUN
ajird-520	98	137	4.2	4.2	NUM
ajird-520	98	138	the	the	DET
ajird-520	98	139	results	result	NOUN
ajird-520	98	140	of	of	ADP
ajird-520	98	141	the	the	DET
ajird-520	98	142	statistical	statistical	ADJ
ajird-520	98	143	analysis	analysis	NOUN
ajird-520	98	144	of	of	ADP
ajird-520	98	145	the	the	DET
ajird-520	98	146	response	response	NOUN
ajird-520	98	147	of	of	ADP
ajird-520	98	148	the	the	DET
ajird-520	98	149	research	research	NOUN
ajird-520	98	150	sample	sample	NOUN
ajird-520	98	151	towards	towards	ADP
ajird-520	98	152	the	the	DET
ajird-520	98	153	research	research	NOUN
ajird-520	98	154	variables	variable	NOUN
ajird-520	98	155	.	.	PUNCT
ajird-520	99	1	in	in	ADP
ajird-520	99	2	this	this	DET
ajird-520	99	3	part	part	NOUN
ajird-520	99	4	,	,	PUNCT
ajird-520	99	5	the	the	DET
ajird-520	99	6	arithmetic	arithmetic	ADJ
ajird-520	99	7	mean	mean	NOUN
ajird-520	99	8	,	,	PUNCT
ajird-520	99	9	standard	standard	ADJ
ajird-520	99	10	deviation	deviation	NOUN
ajird-520	99	11	,	,	PUNCT
ajird-520	99	12	and	and	CCONJ
ajird-520	99	13	the	the	DET
ajird-520	99	14	relative	relative	ADJ
ajird-520	99	15	importance	importance	NOUN
ajird-520	99	16	of	of	ADP
ajird-520	99	17	the	the	DET
ajird-520	99	18	research	research	NOUN
ajird-520	99	19	variables	variable	NOUN
ajird-520	99	20	will	will	AUX
ajird-520	99	21	be	be	AUX
ajird-520	99	22	extracted	extract	VERB
ajird-520	99	23	.	.	PUNCT
ajird-520	100	1	no	no	DET
ajird-520	100	2	questionnaire	questionnaire	NOUN
ajird-520	100	3	paragraphs	paragraph	VERB
ajird-520	100	4	average	average	ADJ
ajird-520	100	5	values	value	NOUN
ajird-520	100	6	standard	standard	ADJ
ajird-520	100	7	deviation	deviation	NOUN
ajird-520	100	8	importance	importance	NOUN
ajird-520	100	9	1	1	NUM
ajird-520	100	10	the	the	DET
ajird-520	100	11	travel	travel	NOUN
ajird-520	100	12	agency	agency	NOUN
ajird-520	100	13	seeks	seek	VERB
ajird-520	100	14	to	to	PART
ajird-520	100	15	create	create	VERB
ajird-520	100	16	a	a	DET
ajird-520	100	17	good	good	ADJ
ajird-520	100	18	organizational	organizational	ADJ
ajird-520	100	19	climate	climate	NOUN
ajird-520	100	20	for	for	ADP
ajird-520	100	21	employees	employee	NOUN
ajird-520	100	22	through	through	ADP
ajird-520	100	23	the	the	DET
ajird-520	100	24	selection	selection	NOUN
ajird-520	100	25	and	and	CCONJ
ajird-520	100	26	appointment	appointment	NOUN
ajird-520	100	27	process	process	NOUN
ajird-520	100	28	.	.	PUNCT
ajird-520	101	1	4.35	4.35	NUM
ajird-520	101	2	0.98	0.98	NUM
ajird-520	101	3	%	%	NOUN
ajird-520	101	4	12	12	NUM
ajird-520	101	5	2	2	NUM
ajird-520	101	6	the	the	DET
ajird-520	101	7	travel	travel	NOUN
ajird-520	101	8	agency	agency	NOUN
ajird-520	101	9	seeks	seek	VERB
ajird-520	101	10	through	through	ADP
ajird-520	101	11	the	the	DET
ajird-520	101	12	process	process	NOUN
ajird-520	101	13	of	of	ADP
ajird-520	101	14	selection	selection	NOUN
ajird-520	101	15	and	and	CCONJ
ajird-520	101	16	appointment	appointment	NOUN
ajird-520	101	17	to	to	PART
ajird-520	101	18	attract	attract	VERB
ajird-520	101	19	workers	worker	NOUN
ajird-520	101	20	with	with	ADP
ajird-520	101	21	experience	experience	NOUN
ajird-520	101	22	and	and	CCONJ
ajird-520	101	23	competence	competence	NOUN
ajird-520	101	24	in	in	ADP
ajird-520	101	25	a	a	DET
ajird-520	101	26	manner	manner	NOUN
ajird-520	101	27	that	that	PRON
ajird-520	101	28	ensures	ensure	VERB
ajird-520	101	29	the	the	DET
ajird-520	101	30	achievement	achievement	NOUN
ajird-520	101	31	of	of	ADP
ajird-520	101	32	a	a	DET
ajird-520	101	33	competitive	competitive	ADJ
ajird-520	101	34	advantage	advantage	NOUN
ajird-520	101	35	.	.	PUNCT
ajird-520	102	1	4.69	4.69	NUM
ajird-520	102	2	0.75	0.75	NUM
ajird-520	102	3	%	%	NOUN
ajird-520	102	4	11	11	NUM
ajird-520	102	5	3	3	NUM
ajird-520	102	6	the	the	DET
ajird-520	102	7	travel	travel	NOUN
ajird-520	102	8	agency	agency	NOUN
ajird-520	102	9	uses	use	VERB
ajird-520	102	10	various	various	ADJ
ajird-520	102	11	methods	method	NOUN
ajird-520	102	12	in	in	ADP
ajird-520	102	13	implementing	implement	VERB
ajird-520	102	14	training	training	NOUN
ajird-520	102	15	programmers	programmer	NOUN
ajird-520	102	16	4.76	4.76	NUM
ajird-520	102	17	0.27	0.27	NUM
ajird-520	102	18	%	%	NOUN
ajird-520	102	19	13	13	NUM
ajird-520	102	20	4	4	NUM
ajird-520	102	21	the	the	DET
ajird-520	102	22	travel	travel	NOUN
ajird-520	102	23	agency	agency	NOUN
ajird-520	102	24	prepares	prepare	VERB
ajird-520	102	25	training	training	NOUN
ajird-520	102	26	programs	program	NOUN
ajird-520	102	27	capable	capable	ADJ
ajird-520	102	28	of	of	ADP
ajird-520	102	29	developing	develop	VERB
ajird-520	102	30	the	the	DET
ajird-520	102	31	capabilities	capability	NOUN
ajird-520	102	32	and	and	CCONJ
ajird-520	102	33	skills	skill	NOUN
ajird-520	102	34	of	of	ADP
ajird-520	102	35	the	the	DET
ajird-520	102	36	employees	employee	NOUN
ajird-520	102	37	.	.	PUNCT
ajird-520	103	1	4.86	4.86	NUM
ajird-520	103	2	0.63	0.63	NUM
ajird-520	103	3	%	%	NOUN
ajird-520	103	4	12	12	NUM
ajird-520	103	5	5	5	NUM
ajird-520	103	6	the	the	DET
ajird-520	103	7	system	system	NOUN
ajird-520	103	8	of	of	ADP
ajird-520	103	9	incentives	incentive	NOUN
ajird-520	103	10	and	and	CCONJ
ajird-520	103	11	rewards	reward	NOUN
ajird-520	103	12	contributes	contribute	VERB
ajird-520	103	13	to	to	ADP
ajird-520	103	14	improving	improve	VERB
ajird-520	103	15	the	the	DET
ajird-520	103	16	level	level	NOUN
ajird-520	103	17	of	of	ADP
ajird-520	103	18	employee	employee	NOUN
ajird-520	103	19	performance	performance	NOUN
ajird-520	103	20	and	and	CCONJ
ajird-520	103	21	their	their	PRON
ajird-520	103	22	loyalty	loyalty	NOUN
ajird-520	103	23	to	to	ADP
ajird-520	103	24	the	the	DET
ajird-520	103	25	travel	travel	NOUN
ajird-520	103	26	agency	agency	NOUN
ajird-520	103	27	.	.	PUNCT
ajird-520	104	1	4.78	4.78	NUM
ajird-520	104	2	0.81	0.81	NUM
ajird-520	104	3	%	%	NOUN
ajird-520	104	4	14	14	NUM
ajird-520	104	5	american	american	ADJ
ajird-520	104	6	journal	journal	PROPN
ajird-520	104	7	of	of	ADP
ajird-520	104	8	interdisciplinary	interdisciplinary	ADJ
ajird-520	104	9	research	research	NOUN
ajird-520	104	10	and	and	CCONJ
ajird-520	104	11	development	development	NOUN
ajird-520	104	12	issn	issn	PROPN
ajird-520	104	13	online	online	NOUN
ajird-520	104	14	:	:	PUNCT
ajird-520	104	15	2771	2771	NUM
ajird-520	104	16	-	-	SYM
ajird-520	104	17	8948	8948	NUM
ajird-520	104	18	website	website	NOUN
ajird-520	104	19	:	:	PUNCT
ajird-520	104	20	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-520	104	21	volume	volume	NOUN
ajird-520	104	22	13	13	NUM
ajird-520	104	23	,	,	PUNCT
ajird-520	104	24	feb	feb	PROPN
ajird-520	104	25	.	.	PROPN
ajird-520	104	26	,	,	PUNCT
ajird-520	104	27	2023	2023	NUM
ajird-520	104	28	105	105	NUM
ajird-520	105	1	|	|	ADV
ajird-520	105	2	p	p	NOUN
ajird-520	105	3	a	a	DET
ajird-520	105	4	g	g	NOUN
ajird-520	105	5	e	e	NOUN
ajird-520	105	6	table	table	NOUN
ajird-520	105	7	no	no	INTJ
ajird-520	105	8	.	.	PUNCT
ajird-520	106	1	(	(	PUNCT
ajird-520	106	2	4	4	X
ajird-520	106	3	)	)	PUNCT
ajird-520	106	4	results	result	NOUN
ajird-520	106	5	of	of	ADP
ajird-520	106	6	the	the	DET
ajird-520	106	7	statistical	statistical	ADJ
ajird-520	106	8	analysis	analysis	NOUN
ajird-520	106	9	of	of	ADP
ajird-520	106	10	the	the	DET
ajird-520	106	11	independent	independent	ADJ
ajird-520	106	12	variable	variable	ADJ
ajird-520	106	13	internal	internal	ADJ
ajird-520	106	14	marketing	marketing	NOUN
ajird-520	106	15	.	.	PUNCT
ajird-520	107	1	source	source	NOUN
ajird-520	107	2	:	:	PUNCT
ajird-520	107	3	prepared	prepare	VERB
ajird-520	107	4	by	by	ADP
ajird-520	107	5	the	the	DET
ajird-520	107	6	researchers	researcher	NOUN
ajird-520	107	7	the	the	DET
ajird-520	107	8	results	result	NOUN
ajird-520	107	9	of	of	ADP
ajird-520	107	10	the	the	DET
ajird-520	107	11	descriptive	descriptive	ADJ
ajird-520	107	12	statistical	statistical	ADJ
ajird-520	107	13	analysis	analysis	NOUN
ajird-520	107	14	of	of	ADP
ajird-520	107	15	the	the	DET
ajird-520	107	16	paragraphs	paragraph	NOUN
ajird-520	107	17	of	of	ADP
ajird-520	107	18	the	the	DET
ajird-520	107	19	questionnaire	questionnaire	NOUN
ajird-520	107	20	related	relate	VERB
ajird-520	107	21	to	to	ADP
ajird-520	107	22	the	the	DET
ajird-520	107	23	first	first	ADJ
ajird-520	107	24	variable	variable	NOUN
ajird-520	107	25	(	(	PUNCT
ajird-520	107	26	internal	internal	ADJ
ajird-520	107	27	marketing	marketing	NOUN
ajird-520	107	28	)	)	PUNCT
ajird-520	107	29	in	in	ADP
ajird-520	107	30	table	table	NOUN
ajird-520	107	31	no	no	INTJ
ajird-520	107	32	.	.	PUNCT
ajird-520	108	1	(	(	PUNCT
ajird-520	108	2	4	4	X
ajird-520	108	3	)	)	PUNCT
ajird-520	108	4	show	show	VERB
ajird-520	108	5	that	that	SCONJ
ajird-520	108	6	the	the	DET
ajird-520	108	7	trends	trend	NOUN
ajird-520	108	8	of	of	ADP
ajird-520	108	9	the	the	DET
ajird-520	108	10	research	research	NOUN
ajird-520	108	11	sample	sample	NOUN
ajird-520	108	12	were	be	AUX
ajird-520	108	13	positive	positive	ADJ
ajird-520	108	14	towards	towards	ADP
ajird-520	108	15	all	all	DET
ajird-520	108	16	paragraphs	paragraph	NOUN
ajird-520	108	17	,	,	PUNCT
ajird-520	108	18	because	because	SCONJ
ajird-520	108	19	the	the	DET
ajird-520	108	20	arithmetic	arithmetic	ADJ
ajird-520	108	21	averages	average	NOUN
ajird-520	108	22	for	for	ADP
ajird-520	108	23	the	the	DET
ajird-520	108	24	performance	performance	NOUN
ajird-520	108	25	of	of	ADP
ajird-520	108	26	the	the	DET
ajird-520	108	27	study	study	NOUN
ajird-520	108	28	samples	sample	NOUN
ajird-520	108	29	are	be	AUX
ajird-520	108	30	greater	great	ADJ
ajird-520	108	31	than	than	ADP
ajird-520	108	32	the	the	DET
ajird-520	108	33	average	average	ADJ
ajird-520	108	34	measurement	measurement	NOUN
ajird-520	108	35	performance	performance	NOUN
ajird-520	108	36	(	(	PUNCT
ajird-520	108	37	the	the	DET
ajird-520	108	38	hypothetical	hypothetical	ADJ
ajird-520	108	39	arithmetic	arithmetic	ADJ
ajird-520	108	40	mean	mean	NOUN
ajird-520	108	41	equal	equal	ADJ
ajird-520	108	42	to	to	ADP
ajird-520	108	43	3	3	NUM
ajird-520	108	44	for	for	ADP
ajird-520	108	45	the	the	DET
ajird-520	108	46	scale	scale	NOUN
ajird-520	108	47	likert	likert	NOUN
ajird-520	108	48	quintuple	quintuple	NOUN
ajird-520	108	49	)	)	PUNCT
ajird-520	108	50	,	,	PUNCT
ajird-520	108	51	and	and	CCONJ
ajird-520	108	52	the	the	DET
ajird-520	108	53	standard	standard	ADJ
ajird-520	108	54	deviation	deviation	NOUN
ajird-520	108	55	is	be	AUX
ajird-520	108	56	less	less	ADJ
ajird-520	108	57	than	than	ADP
ajird-520	108	58	half	half	NOUN
ajird-520	108	59	of	of	ADP
ajird-520	108	60	the	the	DET
ajird-520	108	61	arithmetic	arithmetic	ADJ
ajird-520	108	62	mean	mean	NOUN
ajird-520	108	63	,	,	PUNCT
ajird-520	108	64	and	and	CCONJ
ajird-520	108	65	the	the	DET
ajird-520	108	66	relative	relative	ADJ
ajird-520	108	67	importance	importance	NOUN
ajird-520	108	68	was	be	AUX
ajird-520	108	69	close	close	ADJ
ajird-520	108	70	and	and	CCONJ
ajird-520	108	71	high	high	ADJ
ajird-520	108	72	,	,	PUNCT
ajird-520	108	73	where	where	SCONJ
ajird-520	108	74	the	the	DET
ajird-520	108	75	average	average	ADJ
ajird-520	108	76	response	response	NOUN
ajird-520	108	77	to	to	ADP
ajird-520	108	78	the	the	DET
ajird-520	108	79	internal	internal	ADJ
ajird-520	108	80	marketing	marketing	NOUN
ajird-520	108	81	variable	variable	NOUN
ajird-520	108	82	was	be	AUX
ajird-520	108	83	(	(	PUNCT
ajird-520	108	84	4.541	4.541	NUM
ajird-520	108	85	)	)	PUNCT
ajird-520	108	86	and	and	CCONJ
ajird-520	108	87	the	the	DET
ajird-520	108	88	standard	standard	ADJ
ajird-520	108	89	deviation	deviation	NOUN
ajird-520	108	90	was	be	AUX
ajird-520	108	91	(	(	PUNCT
ajird-520	108	92	0.718	0.718	NUM
ajird-520	108	93	)	)	PUNCT
ajird-520	108	94	.	.	PUNCT
ajird-520	109	1	table	table	NOUN
ajird-520	109	2	no	no	INTJ
ajird-520	109	3	.	.	PUNCT
ajird-520	110	1	(	(	PUNCT
ajird-520	110	2	5	5	X
ajird-520	110	3	)	)	PUNCT
ajird-520	110	4	results	result	NOUN
ajird-520	110	5	of	of	ADP
ajird-520	110	6	the	the	DET
ajird-520	110	7	descriptive	descriptive	ADJ
ajird-520	110	8	statistical	statistical	ADJ
ajird-520	110	9	analysis	analysis	NOUN
ajird-520	110	10	of	of	ADP
ajird-520	110	11	the	the	DET
ajird-520	110	12	dependent	dependent	ADJ
ajird-520	110	13	variable	variable	NOUN
ajird-520	110	14	(	(	PUNCT
ajird-520	110	15	enhancing	enhance	VERB
ajird-520	110	16	marketing	marketing	NOUN
ajird-520	110	17	)	)	PUNCT
ajird-520	110	18	no	no	DET
ajird-520	110	19	questionnaire	questionnaire	NOUN
ajird-520	110	20	paragraphs	paragraph	VERB
ajird-520	110	21	average	average	ADJ
ajird-520	110	22	values	value	NOUN
ajird-520	110	23	standard	standard	ADJ
ajird-520	110	24	deviation	deviation	NOUN
ajird-520	110	25	importance	importance	NOUN
ajird-520	110	26	1	1	NUM
ajird-520	110	27	our	our	PRON
ajird-520	110	28	company	company	NOUN
ajird-520	110	29	focuses	focus	VERB
ajird-520	110	30	on	on	ADP
ajird-520	110	31	developing	develop	VERB
ajird-520	110	32	its	its	PRON
ajird-520	110	33	tourism	tourism	NOUN
ajird-520	110	34	services	service	NOUN
ajird-520	110	35	by	by	ADP
ajird-520	110	36	adding	add	VERB
ajird-520	110	37	special	special	ADJ
ajird-520	110	38	offers	offer	NOUN
ajird-520	110	39	.	.	PUNCT
ajird-520	111	1	4.56	4.56	NUM
ajird-520	111	2	0.89	0.89	NUM
ajird-520	111	3	%	%	NOUN
ajird-520	111	4	13	13	NUM
ajird-520	111	5	2	2	NUM
ajird-520	111	6	our	our	PRON
ajird-520	111	7	company	company	NOUN
ajird-520	111	8	's	's	PART
ajird-520	111	9	offers	offer	NOUN
ajird-520	111	10	are	be	AUX
ajird-520	111	11	unique	unique	ADJ
ajird-520	111	12	and	and	CCONJ
ajird-520	111	13	distinct	distinct	ADJ
ajird-520	111	14	compared	compare	VERB
ajird-520	111	15	to	to	ADP
ajird-520	111	16	similar	similar	ADJ
ajird-520	111	17	offers	offer	NOUN
ajird-520	111	18	in	in	ADP
ajird-520	111	19	the	the	DET
ajird-520	111	20	market	market	NOUN
ajird-520	111	21	.	.	PUNCT
ajird-520	112	1	4.65	4.65	NUM
ajird-520	112	2	0.66	0.66	NUM
ajird-520	112	3	%	%	NOUN
ajird-520	112	4	12	12	NUM
ajird-520	112	5	3	3	NUM
ajird-520	112	6	our	our	PRON
ajird-520	112	7	company	company	NOUN
ajird-520	112	8	provides	provide	VERB
ajird-520	112	9	tourism	tourism	NOUN
ajird-520	112	10	offers	offer	NOUN
ajird-520	112	11	that	that	PRON
ajird-520	112	12	are	be	AUX
ajird-520	112	13	characterized	characterize	VERB
ajird-520	112	14	by	by	ADP
ajird-520	112	15	lower	low	ADJ
ajird-520	112	16	prices	price	NOUN
ajird-520	112	17	compared	compare	VERB
ajird-520	112	18	to	to	ADP
ajird-520	112	19	competitors	competitor	NOUN
ajird-520	112	20	.	.	PUNCT
ajird-520	113	1	4.81	4.81	NUM
ajird-520	113	2	0.56	0.56	NUM
ajird-520	113	3	%	%	NOUN
ajird-520	113	4	13	13	NUM
ajird-520	113	5	4	4	NUM
ajird-520	113	6	our	our	PRON
ajird-520	113	7	company	company	NOUN
ajird-520	113	8	supports	support	VERB
ajird-520	113	9	research	research	NOUN
ajird-520	113	10	and	and	CCONJ
ajird-520	113	11	development	development	NOUN
ajird-520	113	12	activity	activity	NOUN
ajird-520	113	13	to	to	PART
ajird-520	113	14	develop	develop	VERB
ajird-520	113	15	its	its	PRON
ajird-520	113	16	offers	offer	NOUN
ajird-520	113	17	and	and	CCONJ
ajird-520	113	18	provide	provide	VERB
ajird-520	113	19	new	new	ADJ
ajird-520	113	20	and	and	CCONJ
ajird-520	113	21	unique	unique	ADJ
ajird-520	113	22	tourism	tourism	NOUN
ajird-520	113	23	services	service	NOUN
ajird-520	113	24	compared	compare	VERB
ajird-520	113	25	to	to	ADP
ajird-520	113	26	its	its	PRON
ajird-520	113	27	competitors	competitor	NOUN
ajird-520	113	28	.	.	PUNCT
ajird-520	114	1	4.85	4.85	NUM
ajird-520	114	2	0.50	0.50	NUM
ajird-520	114	3	%	%	NOUN
ajird-520	114	4	12	12	NUM
ajird-520	114	5	5	5	NUM
ajird-520	114	6	our	our	PRON
ajird-520	114	7	company	company	NOUN
ajird-520	114	8	follows	follow	VERB
ajird-520	114	9	modern	modern	ADJ
ajird-520	114	10	techniques	technique	NOUN
ajird-520	114	11	in	in	ADP
ajird-520	114	12	low	low	ADJ
ajird-520	114	13	-	-	PUNCT
ajird-520	114	14	cost	cost	NOUN
ajird-520	114	15	marketing	marketing	NOUN
ajird-520	114	16	,	,	PUNCT
ajird-520	114	17	such	such	ADJ
ajird-520	114	18	as	as	ADP
ajird-520	114	19	marketing	marketing	NOUN
ajird-520	114	20	tourism	tourism	NOUN
ajird-520	114	21	products	product	NOUN
ajird-520	114	22	through	through	ADP
ajird-520	114	23	internet	internet	NOUN
ajird-520	114	24	sites	site	NOUN
ajird-520	114	25	(	(	PUNCT
ajird-520	114	26	facebook	facebook	PROPN
ajird-520	114	27	,	,	PUNCT
ajird-520	114	28	instagram	instagram	PROPN
ajird-520	114	29	,	,	PUNCT
ajird-520	114	30	etc	etc	X
ajird-520	114	31	.	.	X
ajird-520	114	32	)	)	PUNCT
ajird-520	114	33	.	.	PUNCT
ajird-520	115	1	4.71	4.71	NUM
ajird-520	115	2	0.63	0.63	NUM
ajird-520	115	3	%	%	NOUN
ajird-520	115	4	13	13	NUM
ajird-520	115	5	6	6	NUM
ajird-520	115	6	our	our	PRON
ajird-520	115	7	company	company	NOUN
ajird-520	115	8	seeks	seek	VERB
ajird-520	115	9	to	to	PART
ajird-520	115	10	satisfy	satisfy	VERB
ajird-520	115	11	customers	customer	NOUN
ajird-520	115	12	by	by	ADP
ajird-520	115	13	providing	provide	VERB
ajird-520	115	14	high	high	ADJ
ajird-520	115	15	quality	quality	NOUN
ajird-520	115	16	tourism	tourism	NOUN
ajird-520	115	17	services	service	NOUN
ajird-520	115	18	and	and	CCONJ
ajird-520	115	19	offers	offer	NOUN
ajird-520	115	20	.	.	PUNCT
ajird-520	116	1	4.78	4.78	NUM
ajird-520	116	2	0.80	0.80	NUM
ajird-520	116	3	%	%	NOUN
ajird-520	116	4	12	12	NUM
ajird-520	116	5	7	7	NUM
ajird-520	116	6	our	our	PRON
ajird-520	116	7	company	company	NOUN
ajird-520	116	8	has	have	AUX
ajird-520	116	9	obtained	obtain	VERB
ajird-520	116	10	certificates	certificate	NOUN
ajird-520	116	11	of	of	ADP
ajird-520	116	12	appreciation	appreciation	NOUN
ajird-520	116	13	for	for	ADP
ajird-520	116	14	its	its	PRON
ajird-520	116	15	excellence	excellence	NOUN
ajird-520	116	16	in	in	ADP
ajird-520	116	17	performance	performance	NOUN
ajird-520	116	18	.	.	PUNCT
ajird-520	117	1	4.49	4.49	NUM
ajird-520	117	2	0.71	0.71	NUM
ajird-520	117	3	%	%	NOUN
ajird-520	117	4	13	13	NUM
ajird-520	117	5	8	8	NUM
ajird-520	117	6	our	our	PRON
ajird-520	117	7	company	company	NOUN
ajird-520	117	8	cares	care	VERB
ajird-520	117	9	about	about	ADP
ajird-520	117	10	customers	customer	NOUN
ajird-520	117	11	'	'	PART
ajird-520	117	12	opinions	opinion	NOUN
ajird-520	117	13	in	in	ADP
ajird-520	117	14	order	order	NOUN
ajird-520	117	15	to	to	PART
ajird-520	117	16	develop	develop	VERB
ajird-520	117	17	its	its	PRON
ajird-520	117	18	tourism	tourism	NOUN
ajird-520	117	19	offerings	offering	NOUN
ajird-520	117	20	compared	compare	VERB
ajird-520	117	21	to	to	ADP
ajird-520	117	22	its	its	PRON
ajird-520	117	23	competitors	competitor	NOUN
ajird-520	117	24	.	.	PUNCT
ajird-520	118	1	3.61	3.61	NUM
ajird-520	118	2	0.55	0.55	NUM
ajird-520	118	3	%	%	NOUN
ajird-520	118	4	12	12	NUM
ajird-520	118	5	total	total	NOUN
ajird-520	118	6	36.46	36.46	NUM
ajird-520	118	7	5.3	5.3	NUM
ajird-520	118	8	%	%	NOUN
ajird-520	118	9	100	100	NUM
ajird-520	118	10	average	average	ADJ
ajird-520	118	11	response	response	NOUN
ajird-520	118	12	for	for	ADP
ajird-520	118	13	all	all	DET
ajird-520	118	14	items	item	NOUN
ajird-520	118	15	4.557	4.557	NUM
ajird-520	118	16	0.662	0.662	NUM
ajird-520	118	17	source	source	NOUN
ajird-520	118	18	:	:	PUNCT
ajird-520	118	19	prepared	prepare	VERB
ajird-520	118	20	by	by	ADP
ajird-520	118	21	the	the	DET
ajird-520	118	22	researchers	researcher	NOUN
ajird-520	118	23	the	the	DET
ajird-520	118	24	results	result	NOUN
ajird-520	118	25	of	of	ADP
ajird-520	118	26	the	the	DET
ajird-520	118	27	descriptive	descriptive	ADJ
ajird-520	118	28	statistical	statistical	ADJ
ajird-520	118	29	analysis	analysis	NOUN
ajird-520	118	30	of	of	ADP
ajird-520	118	31	the	the	DET
ajird-520	118	32	paragraphs	paragraph	NOUN
ajird-520	118	33	of	of	ADP
ajird-520	118	34	the	the	DET
ajird-520	118	35	questionnaire	questionnaire	NOUN
ajird-520	118	36	related	relate	VERB
ajird-520	118	37	to	to	ADP
ajird-520	118	38	the	the	DET
ajird-520	118	39	dependent	dependent	ADJ
ajird-520	118	40	variable	variable	NOUN
ajird-520	118	41	(	(	PUNCT
ajird-520	118	42	enhancing	enhance	VERB
ajird-520	118	43	marketing	marketing	NOUN
ajird-520	118	44	)	)	PUNCT
ajird-520	118	45	in	in	ADP
ajird-520	118	46	table	table	NOUN
ajird-520	118	47	no	no	INTJ
ajird-520	118	48	.	.	PUNCT
ajird-520	119	1	(	(	PUNCT
ajird-520	119	2	5	5	X
ajird-520	119	3	)	)	PUNCT
ajird-520	119	4	show	show	VERB
ajird-520	119	5	that	that	SCONJ
ajird-520	119	6	6	6	NUM
ajird-520	119	7	the	the	DET
ajird-520	119	8	system	system	NOUN
ajird-520	119	9	of	of	ADP
ajird-520	119	10	incentives	incentive	NOUN
ajird-520	119	11	and	and	CCONJ
ajird-520	119	12	rewards	reward	NOUN
ajird-520	119	13	includes	include	VERB
ajird-520	119	14	all	all	DET
ajird-520	119	15	employees	employee	NOUN
ajird-520	119	16	without	without	ADP
ajird-520	119	17	exception	exception	NOUN
ajird-520	119	18	.	.	PUNCT
ajird-520	120	1	4.83	4.83	NUM
ajird-520	120	2	0.87	0.87	NUM
ajird-520	120	3	%	%	NOUN
ajird-520	120	4	14	14	NUM
ajird-520	120	5	7	7	NUM
ajird-520	120	6	workers	worker	NOUN
ajird-520	120	7	are	be	AUX
ajird-520	120	8	treated	treat	VERB
ajird-520	120	9	as	as	ADP
ajird-520	120	10	the	the	DET
ajird-520	120	11	most	most	ADV
ajird-520	120	12	important	important	ADJ
ajird-520	120	13	tool	tool	NOUN
ajird-520	120	14	in	in	ADP
ajird-520	120	15	disseminating	disseminate	VERB
ajird-520	120	16	information	information	NOUN
ajird-520	120	17	to	to	ADP
ajird-520	120	18	customers	customer	NOUN
ajird-520	120	19	4.25	4.25	NUM
ajird-520	120	20	0.65	0.65	NUM
ajird-520	120	21	%	%	NOUN
ajird-520	120	22	11	11	NUM
ajird-520	120	23	8	8	NUM
ajird-520	120	24	the	the	DET
ajird-520	120	25	agency	agency	NOUN
ajird-520	120	26	provides	provide	VERB
ajird-520	120	27	an	an	DET
ajird-520	120	28	updated	update	VERB
ajird-520	120	29	and	and	CCONJ
ajird-520	120	30	accurate	accurate	ADJ
ajird-520	120	31	database	database	NOUN
ajird-520	120	32	for	for	ADP
ajird-520	120	33	its	its	PRON
ajird-520	120	34	clients	client	NOUN
ajird-520	120	35	.	.	PUNCT
ajird-520	121	1	3.81	3.81	NUM
ajird-520	121	2	0.79	0.79	NUM
ajird-520	121	3	%	%	NOUN
ajird-520	121	4	13	13	NUM
ajird-520	121	5	total	total	NOUN
ajird-520	121	6	36.33	36.33	NUM
ajird-520	121	7	5.75	5.75	NUM
ajird-520	121	8	%	%	NOUN
ajird-520	121	9	100	100	NUM
ajird-520	121	10	average	average	ADJ
ajird-520	121	11	response	response	NOUN
ajird-520	121	12	for	for	ADP
ajird-520	121	13	all	all	DET
ajird-520	121	14	items	item	NOUN
ajird-520	121	15	4.541	4.541	NUM
ajird-520	121	16	0.718	0.718	NUM
ajird-520	121	17	american	american	ADJ
ajird-520	121	18	journal	journal	PROPN
ajird-520	121	19	of	of	ADP
ajird-520	121	20	interdisciplinary	interdisciplinary	ADJ
ajird-520	121	21	research	research	NOUN
ajird-520	121	22	and	and	CCONJ
ajird-520	121	23	development	development	NOUN
ajird-520	121	24	issn	issn	PROPN
ajird-520	121	25	online	online	NOUN
ajird-520	121	26	:	:	PUNCT
ajird-520	121	27	2771	2771	NUM
ajird-520	121	28	-	-	SYM
ajird-520	121	29	8948	8948	NUM
ajird-520	121	30	website	website	NOUN
ajird-520	121	31	:	:	PUNCT
ajird-520	121	32	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-520	121	33	volume	volume	NOUN
ajird-520	121	34	13	13	NUM
ajird-520	121	35	,	,	PUNCT
ajird-520	121	36	feb	feb	PROPN
ajird-520	121	37	.	.	PROPN
ajird-520	121	38	,	,	PUNCT
ajird-520	121	39	2023	2023	NUM
ajird-520	121	40	106	106	NUM
ajird-520	121	41	|	|	ADV
ajird-520	121	42	p	p	NOUN
ajird-520	121	43	a	a	DET
ajird-520	121	44	g	g	NOUN
ajird-520	121	45	e	e	NOUN
ajird-520	121	46	the	the	DET
ajird-520	121	47	trends	trend	NOUN
ajird-520	121	48	of	of	ADP
ajird-520	121	49	the	the	DET
ajird-520	121	50	research	research	NOUN
ajird-520	121	51	sample	sample	NOUN
ajird-520	121	52	were	be	AUX
ajird-520	121	53	positive	positive	ADJ
ajird-520	121	54	towards	towards	ADP
ajird-520	121	55	all	all	DET
ajird-520	121	56	paragraphs	paragraph	NOUN
ajird-520	121	57	,	,	PUNCT
ajird-520	121	58	because	because	SCONJ
ajird-520	121	59	the	the	DET
ajird-520	121	60	arithmetic	arithmetic	ADJ
ajird-520	121	61	averages	average	NOUN
ajird-520	121	62	for	for	ADP
ajird-520	121	63	the	the	DET
ajird-520	121	64	performance	performance	NOUN
ajird-520	121	65	of	of	ADP
ajird-520	121	66	the	the	DET
ajird-520	121	67	study	study	NOUN
ajird-520	121	68	sample	sample	NOUN
ajird-520	121	69	members	member	NOUN
ajird-520	121	70	are	be	AUX
ajird-520	121	71	greater	great	ADJ
ajird-520	121	72	than	than	ADP
ajird-520	121	73	the	the	DET
ajird-520	121	74	average	average	NOUN
ajird-520	121	75	of	of	ADP
ajird-520	121	76	the	the	DET
ajird-520	121	77	measurement	measurement	NOUN
ajird-520	121	78	tool	tool	NOUN
ajird-520	121	79	,	,	PUNCT
ajird-520	121	80	and	and	CCONJ
ajird-520	121	81	the	the	DET
ajird-520	121	82	standard	standard	ADJ
ajird-520	121	83	deviation	deviation	NOUN
ajird-520	121	84	is	be	AUX
ajird-520	121	85	less	less	ADJ
ajird-520	121	86	than	than	ADP
ajird-520	121	87	half	half	NOUN
ajird-520	121	88	of	of	ADP
ajird-520	121	89	the	the	DET
ajird-520	121	90	arithmetic	arithmetic	ADJ
ajird-520	121	91	mean	mean	NOUN
ajird-520	121	92	,	,	PUNCT
ajird-520	121	93	and	and	CCONJ
ajird-520	121	94	the	the	DET
ajird-520	121	95	relative	relative	ADJ
ajird-520	121	96	importance	importance	NOUN
ajird-520	121	97	was	be	AUX
ajird-520	121	98	close	close	ADJ
ajird-520	121	99	and	and	CCONJ
ajird-520	121	100	high	high	ADJ
ajird-520	121	101	,	,	PUNCT
ajird-520	121	102	where	where	SCONJ
ajird-520	121	103	the	the	DET
ajird-520	121	104	average	average	ADJ
ajird-520	121	105	response	response	NOUN
ajird-520	121	106	to	to	ADP
ajird-520	121	107	the	the	DET
ajird-520	121	108	enhancing	enhance	VERB
ajird-520	121	109	marketing	marketing	NOUN
ajird-520	121	110	variable	variable	NOUN
ajird-520	121	111	was	be	AUX
ajird-520	121	112	(	(	PUNCT
ajird-520	121	113	4.557	4.557	NUM
ajird-520	121	114	)	)	PUNCT
ajird-520	121	115	and	and	CCONJ
ajird-520	121	116	the	the	DET
ajird-520	121	117	standard	standard	ADJ
ajird-520	121	118	deviation	deviation	NOUN
ajird-520	121	119	(	(	PUNCT
ajird-520	121	120	0.662	0.662	NUM
ajird-520	121	121	)	)	PUNCT
ajird-520	121	122	.	.	PUNCT
ajird-520	122	1	4.3	4.3	NUM
ajird-520	122	2	testing	test	VERB
ajird-520	122	3	the	the	DET
ajird-520	122	4	research	research	NOUN
ajird-520	122	5	hypothesis	hypothesis	NOUN
ajird-520	122	6	in	in	ADP
ajird-520	122	7	this	this	DET
ajird-520	122	8	paragraph	paragraph	NOUN
ajird-520	122	9	,	,	PUNCT
ajird-520	122	10	simple	simple	ADJ
ajird-520	122	11	linear	linear	ADJ
ajird-520	122	12	regression	regression	NOUN
ajird-520	122	13	was	be	AUX
ajird-520	122	14	used	use	VERB
ajird-520	122	15	for	for	ADP
ajird-520	122	16	the	the	DET
ajird-520	122	17	purpose	purpose	NOUN
ajird-520	122	18	of	of	ADP
ajird-520	122	19	testing	test	VERB
ajird-520	122	20	the	the	DET
ajird-520	122	21	direct	direct	ADJ
ajird-520	122	22	effect	effect	NOUN
ajird-520	122	23	relationships	relationship	NOUN
ajird-520	122	24	between	between	ADP
ajird-520	122	25	the	the	DET
ajird-520	122	26	dimensions	dimension	NOUN
ajird-520	122	27	of	of	ADP
ajird-520	122	28	the	the	DET
ajird-520	122	29	main	main	ADJ
ajird-520	122	30	research	research	NOUN
ajird-520	122	31	variables	variable	NOUN
ajird-520	122	32	,	,	PUNCT
ajird-520	122	33	as	as	ADV
ajird-520	122	34	well	well	ADV
ajird-520	122	35	as	as	ADP
ajird-520	122	36	using	use	VERB
ajird-520	122	37	the	the	DET
ajird-520	122	38	coefficient	coefficient	NOUN
ajird-520	122	39	of	of	ADP
ajird-520	122	40	determination	determination	NOUN
ajird-520	122	41	(	(	PUNCT
ajird-520	122	42	r2	r2	PROPN
ajird-520	122	43	)	)	PUNCT
ajird-520	122	44	to	to	PART
ajird-520	122	45	explain	explain	VERB
ajird-520	122	46	the	the	DET
ajird-520	122	47	influence	influence	NOUN
ajird-520	122	48	of	of	ADP
ajird-520	122	49	the	the	DET
ajird-520	122	50	independent	independent	ADJ
ajird-520	122	51	variable	variable	NOUN
ajird-520	122	52	on	on	ADP
ajird-520	122	53	the	the	DET
ajird-520	122	54	changes	change	NOUN
ajird-520	122	55	that	that	PRON
ajird-520	122	56	occur	occur	VERB
ajird-520	122	57	on	on	ADP
ajird-520	122	58	the	the	DET
ajird-520	122	59	dependent	dependent	ADJ
ajird-520	122	60	variable	variable	NOUN
ajird-520	122	61	as	as	ADV
ajird-520	122	62	well	well	ADV
ajird-520	122	63	as	as	ADP
ajird-520	122	64	the	the	DET
ajird-520	122	65	standard	standard	ADJ
ajird-520	122	66	coefficient	coefficient	NOUN
ajird-520	122	67	of	of	ADP
ajird-520	122	68	regression	regression	NOUN
ajird-520	122	69	(	(	PUNCT
ajird-520	122	70	beta	beta	NOUN
ajird-520	122	71	)	)	PUNCT
ajird-520	122	72	.	.	PUNCT
ajird-520	123	1	which	which	PRON
ajird-520	123	2	measures	measure	VERB
ajird-520	123	3	the	the	DET
ajird-520	123	4	response	response	NOUN
ajird-520	123	5	of	of	ADP
ajird-520	123	6	the	the	DET
ajird-520	123	7	dependent	dependent	ADJ
ajird-520	123	8	variable	variable	NOUN
ajird-520	123	9	when	when	SCONJ
ajird-520	123	10	the	the	DET
ajird-520	123	11	independent	independent	ADJ
ajird-520	123	12	variable	variable	ADJ
ajird-520	123	13	changes	change	NOUN
ajird-520	123	14	with	with	ADP
ajird-520	123	15	one	one	NUM
ajird-520	123	16	standard	standard	ADJ
ajird-520	123	17	degree	degree	NOUN
ajird-520	123	18	.	.	PUNCT
ajird-520	124	1	table	table	NOUN
ajird-520	124	2	(	(	PUNCT
ajird-520	124	3	6	6	NUM
ajird-520	124	4	)	)	PUNCT
ajird-520	124	5	shows	show	VERB
ajird-520	124	6	the	the	DET
ajird-520	124	7	results	result	NOUN
ajird-520	124	8	of	of	ADP
ajird-520	124	9	the	the	DET
ajird-520	124	10	impact	impact	NOUN
ajird-520	124	11	internal	internal	ADJ
ajird-520	124	12	marketing	marketing	NOUN
ajird-520	124	13	(	(	PUNCT
ajird-520	124	14	x	x	X
ajird-520	124	15	)	)	PUNCT
ajird-520	124	16	in	in	ADP
ajird-520	124	17	enhancing	enhance	VERB
ajird-520	124	18	marketing	marketing	NOUN
ajird-520	124	19	(	(	PUNCT
ajird-520	124	20	y	y	NOUN
ajird-520	124	21	)	)	PUNCT
ajird-520	124	22	.	.	PUNCT
ajird-520	125	1	table	table	NOUN
ajird-520	125	2	no	no	INTJ
ajird-520	125	3	.	.	PUNCT
ajird-520	126	1	(	(	PUNCT
ajird-520	126	2	6	6	NUM
ajird-520	126	3	)	)	PUNCT
ajird-520	126	4	results	result	NOUN
ajird-520	126	5	of	of	ADP
ajird-520	126	6	the	the	DET
ajird-520	126	7	impact	impact	NOUN
ajird-520	126	8	relationship	relationship	NOUN
ajird-520	126	9	between	between	ADP
ajird-520	126	10	internal	internal	ADJ
ajird-520	126	11	marketing	marketing	NOUN
ajird-520	126	12	and	and	CCONJ
ajird-520	126	13	enhancing	enhance	VERB
ajird-520	126	14	marketing	marketing	NOUN
ajird-520	126	15	it	it	PRON
ajird-520	126	16	also	also	ADV
ajird-520	126	17	appears	appear	VERB
ajird-520	126	18	from	from	ADP
ajird-520	126	19	table	table	NOUN
ajird-520	126	20	(	(	PUNCT
ajird-520	126	21	6	6	NUM
ajird-520	126	22	)	)	PUNCT
ajird-520	126	23	that	that	SCONJ
ajird-520	126	24	the	the	DET
ajird-520	126	25	value	value	NOUN
ajird-520	126	26	of	of	ADP
ajird-520	126	27	the	the	DET
ajird-520	126	28	interpretation	interpretation	NOUN
ajird-520	126	29	coefficient	coefficient	NOUN
ajird-520	126	30	(	(	PUNCT
ajird-520	126	31	r2	r2	PROPN
ajird-520	126	32	)	)	PUNCT
ajird-520	126	33	amounted	amount	VERB
ajird-520	126	34	to	to	ADP
ajird-520	126	35	(	(	PUNCT
ajird-520	126	36	0.439	0.439	NUM
ajird-520	126	37	)	)	PUNCT
ajird-520	126	38	,	,	PUNCT
ajird-520	126	39	which	which	PRON
ajird-520	126	40	means	mean	VERB
ajird-520	126	41	that	that	SCONJ
ajird-520	126	42	the	the	DET
ajird-520	126	43	two	two	NUM
ajird-520	126	44	variables	variable	NOUN
ajird-520	126	45	,	,	PUNCT
ajird-520	126	46	internal	internal	ADJ
ajird-520	126	47	marketing	marketing	NOUN
ajird-520	126	48	,	,	PUNCT
ajird-520	126	49	explain	explain	VERB
ajird-520	126	50	(	(	PUNCT
ajird-520	126	51	43.9	43.9	NUM
ajird-520	126	52	)	)	PUNCT
ajird-520	126	53	percent	percent	NOUN
ajird-520	126	54	of	of	ADP
ajird-520	126	55	the	the	DET
ajird-520	126	56	changes	change	NOUN
ajird-520	126	57	in	in	ADP
ajird-520	126	58	marketing	marketing	NOUN
ajird-520	126	59	efficiency	efficiency	NOUN
ajird-520	126	60	,	,	PUNCT
ajird-520	126	61	while	while	SCONJ
ajird-520	126	62	the	the	DET
ajird-520	126	63	remaining	remain	VERB
ajird-520	126	64	percentage	percentage	NOUN
ajird-520	126	65	(	(	PUNCT
ajird-520	126	66	56.1	56.1	NUM
ajird-520	126	67	)	)	PUNCT
ajird-520	126	68	is	be	AUX
ajird-520	126	69	explained	explain	VERB
ajird-520	126	70	by	by	ADP
ajird-520	126	71	other	other	ADJ
ajird-520	126	72	variables	variable	NOUN
ajird-520	126	73	that	that	PRON
ajird-520	126	74	are	be	AUX
ajird-520	126	75	not	not	PART
ajird-520	126	76	included	include	VERB
ajird-520	126	77	in	in	ADP
ajird-520	126	78	the	the	DET
ajird-520	126	79	study	study	NOUN
ajird-520	126	80	plan	plan	NOUN
ajird-520	126	81	.	.	PUNCT
ajird-520	127	1	the	the	DET
ajird-520	127	2	foregoing	foregoing	NOUN
ajird-520	127	3	shows	show	VERB
ajird-520	127	4	the	the	DET
ajird-520	127	5	existence	existence	NOUN
ajird-520	127	6	of	of	ADP
ajird-520	127	7	a	a	DET
ajird-520	127	8	positive	positive	ADJ
ajird-520	127	9	multiple	multiple	ADJ
ajird-520	127	10	correlation	correlation	NOUN
ajird-520	127	11	relationship	relationship	NOUN
ajird-520	127	12	between	between	ADP
ajird-520	127	13	internal	internal	ADJ
ajird-520	127	14	marketing	marketing	NOUN
ajird-520	127	15	with	with	ADP
ajird-520	127	16	marketing	marketing	NOUN
ajird-520	127	17	efficiency	efficiency	NOUN
ajird-520	127	18	,	,	PUNCT
ajird-520	127	19	which	which	PRON
ajird-520	127	20	means	mean	VERB
ajird-520	127	21	accepting	accept	VERB
ajird-520	127	22	the	the	DET
ajird-520	127	23	main	main	ADJ
ajird-520	127	24	hypothesis	hypothesis	NOUN
ajird-520	127	25	that	that	PRON
ajird-520	127	26	states	state	VERB
ajird-520	127	27	(	(	PUNCT
ajird-520	127	28	there	there	PRON
ajird-520	127	29	is	be	VERB
ajird-520	127	30	a	a	DET
ajird-520	127	31	statistically	statistically	ADV
ajird-520	127	32	significant	significant	ADJ
ajird-520	127	33	multiple	multiple	ADJ
ajird-520	127	34	correlation	correlation	NOUN
ajird-520	127	35	relationship	relationship	NOUN
ajird-520	127	36	between	between	ADP
ajird-520	127	37	internal	internal	ADJ
ajird-520	127	38	marketing	marketing	NOUN
ajird-520	127	39	with	with	ADP
ajird-520	127	40	marketing	marketing	NOUN
ajird-520	127	41	efficiency	efficiency	NOUN
ajird-520	127	42	.	.	PUNCT
ajird-520	128	1	section	section	NOUN
ajird-520	128	2	(	(	PUNCT
ajird-520	128	3	5	5	NUM
ajird-520	128	4	)	)	PUNCT
ajird-520	128	5	conclusions	conclusion	NOUN
ajird-520	128	6	and	and	CCONJ
ajird-520	128	7	recommendations	recommendation	NOUN
ajird-520	128	8	5.1	5.1	NUM
ajird-520	128	9	the	the	DET
ajird-520	128	10	conclusions	conclusion	NOUN
ajird-520	128	11	1	1	NUM
ajird-520	128	12	.	.	PUNCT
ajird-520	129	1	the	the	DET
ajird-520	129	2	study	study	NOUN
ajird-520	129	3	proved	prove	VERB
ajird-520	129	4	the	the	DET
ajird-520	129	5	validity	validity	NOUN
ajird-520	129	6	of	of	ADP
ajird-520	129	7	the	the	DET
ajird-520	129	8	research	research	NOUN
ajird-520	129	9	hypothesis	hypothesis	NOUN
ajird-520	129	10	,	,	PUNCT
ajird-520	129	11	and	and	CCONJ
ajird-520	129	12	the	the	DET
ajird-520	129	13	existence	existence	NOUN
ajird-520	129	14	of	of	ADP
ajird-520	129	15	a	a	DET
ajird-520	129	16	significant	significant	ADJ
ajird-520	129	17	correlation	correlation	NOUN
ajird-520	129	18	between	between	ADP
ajird-520	129	19	the	the	DET
ajird-520	129	20	two	two	NUM
ajird-520	129	21	variables	variable	NOUN
ajird-520	129	22	of	of	ADP
ajird-520	129	23	the	the	DET
ajird-520	129	24	study	study	NOUN
ajird-520	129	25	,	,	PUNCT
ajird-520	129	26	which	which	PRON
ajird-520	129	27	indicates	indicate	VERB
ajird-520	129	28	that	that	SCONJ
ajird-520	129	29	the	the	DET
ajird-520	129	30	travel	travel	NOUN
ajird-520	129	31	agencies	agency	NOUN
ajird-520	129	32	are	be	AUX
ajird-520	129	33	the	the	DET
ajird-520	129	34	field	field	NOUN
ajird-520	129	35	of	of	ADP
ajird-520	129	36	study	study	NOUN
ajird-520	129	37	,	,	PUNCT
ajird-520	129	38	the	the	PRON
ajird-520	129	39	more	more	ADV
ajird-520	129	40	they	they	PRON
ajird-520	129	41	rely	rely	VERB
ajird-520	129	42	on	on	ADP
ajird-520	129	43	internal	internal	ADJ
ajird-520	129	44	marketing	marketing	NOUN
ajird-520	129	45	,	,	PUNCT
ajird-520	129	46	dependent	dependent	ADJ
ajird-520	129	47	variable	variable	ADJ
ajird-520	129	48	independent	independent	ADJ
ajird-520	129	49	variable	variable	NOUN
ajird-520	129	50	enhancing	enhance	VERB
ajird-520	129	51	marketing	marketing	NOUN
ajird-520	129	52	(	(	PUNCT
ajird-520	129	53	y	y	NOUN
ajird-520	129	54	)	)	PUNCT
ajird-520	129	55	value	value	NOUN
ajird-520	129	56	f	f	NOUN
ajird-520	129	57	degree	degree	NOUN
ajird-520	129	58	of	of	ADP
ajird-520	129	59	confidence	confidence	NOUN
ajird-520	129	60	𝑹𝟐	𝑹𝟐	NOUN
ajird-520	129	61	r	r	NOUN
ajird-520	129	62	computed	compute	VERB
ajird-520	129	63	tabular	tabular	PROPN
ajird-520	129	64	internal	internal	ADJ
ajird-520	129	65	marketing	marketing	NOUN
ajird-520	129	66	(	(	PUNCT
ajird-520	129	67	x	x	X
ajird-520	129	68	)	)	PUNCT
ajird-520	129	69	72.4	72.4	NUM
ajird-520	129	70	40.615	40.615	NUM
ajird-520	129	71	4.889	4.889	NUM
ajird-520	129	72	0.99	0.99	NUM
ajird-520	129	73	%	%	NOUN
ajird-520	129	74	0.439	0.439	NUM
ajird-520	129	75	relationship	relationship	NOUN
ajird-520	129	76	type	type	NOUN
ajird-520	129	77	a	a	DET
ajird-520	129	78	positive	positive	ADJ
ajird-520	129	79	,	,	PUNCT
ajird-520	129	80	statistically	statistically	ADV
ajird-520	129	81	significant	significant	ADJ
ajird-520	129	82	relationship	relationship	NOUN
ajird-520	129	83	at	at	ADP
ajird-520	129	84	a	a	DET
ajird-520	129	85	significant	significant	ADJ
ajird-520	129	86	level	level	NOUN
ajird-520	129	87	of	of	ADP
ajird-520	129	88	1	1	NUM
ajird-520	129	89	%	%	NOUN
ajird-520	129	90	.	.	PUNCT
ajird-520	130	1	american	american	ADJ
ajird-520	130	2	journal	journal	PROPN
ajird-520	130	3	of	of	ADP
ajird-520	130	4	interdisciplinary	interdisciplinary	ADJ
ajird-520	130	5	research	research	NOUN
ajird-520	130	6	and	and	CCONJ
ajird-520	130	7	development	development	NOUN
ajird-520	130	8	issn	issn	PROPN
ajird-520	130	9	online	online	NOUN
ajird-520	130	10	:	:	PUNCT
ajird-520	130	11	2771	2771	NUM
ajird-520	130	12	-	-	SYM
ajird-520	130	13	8948	8948	NUM
ajird-520	130	14	website	website	NOUN
ajird-520	130	15	:	:	PUNCT
ajird-520	130	16	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-520	130	17	volume	volume	NOUN
ajird-520	130	18	13	13	NUM
ajird-520	130	19	,	,	PUNCT
ajird-520	130	20	feb	feb	PROPN
ajird-520	130	21	.	.	PROPN
ajird-520	130	22	,	,	PUNCT
ajird-520	130	23	2023	2023	NUM
ajird-520	130	24	107	107	NUM
ajird-520	131	1	|	|	ADV
ajird-520	131	2	p	p	NOUN
ajird-520	131	3	a	a	DET
ajird-520	131	4	g	g	NOUN
ajird-520	131	5	e	e	NOUN
ajird-520	131	6	this	this	PRON
ajird-520	131	7	is	be	AUX
ajird-520	131	8	reflected	reflect	VERB
ajird-520	131	9	in	in	ADP
ajird-520	131	10	the	the	DET
ajird-520	131	11	enhancement	enhancement	NOUN
ajird-520	131	12	of	of	ADP
ajird-520	131	13	marketing	marketing	NOUN
ajird-520	131	14	efficiency	efficiency	NOUN
ajird-520	131	15	,	,	PUNCT
ajird-520	131	16	as	as	ADV
ajird-520	131	17	well	well	ADV
ajird-520	131	18	as	as	ADP
ajird-520	131	19	the	the	DET
ajird-520	131	20	confirmation	confirmation	NOUN
ajird-520	131	21	of	of	ADP
ajird-520	131	22	the	the	DET
ajird-520	131	23	first	first	ADJ
ajird-520	131	24	hypothesis	hypothesis	NOUN
ajird-520	131	25	.	.	PUNCT
ajird-520	132	1	2	2	X
ajird-520	132	2	.	.	X
ajird-520	132	3	the	the	DET
ajird-520	132	4	results	result	NOUN
ajird-520	132	5	of	of	ADP
ajird-520	132	6	the	the	DET
ajird-520	132	7	analysis	analysis	NOUN
ajird-520	132	8	also	also	ADV
ajird-520	132	9	showed	show	VERB
ajird-520	132	10	that	that	SCONJ
ajird-520	132	11	there	there	PRON
ajird-520	132	12	is	be	VERB
ajird-520	132	13	a	a	DET
ajird-520	132	14	significant	significant	ADJ
ajird-520	132	15	effect	effect	NOUN
ajird-520	132	16	relationship	relationship	NOUN
ajird-520	132	17	between	between	ADP
ajird-520	132	18	internal	internal	ADJ
ajird-520	132	19	marketing	marketing	NOUN
ajird-520	132	20	and	and	CCONJ
ajird-520	132	21	marketing	marketing	NOUN
ajird-520	132	22	efficiency	efficiency	NOUN
ajird-520	132	23	,	,	PUNCT
ajird-520	132	24	which	which	PRON
ajird-520	132	25	confirms	confirm	VERB
ajird-520	132	26	the	the	DET
ajird-520	132	27	second	second	ADJ
ajird-520	132	28	hypothesis	hypothesis	NOUN
ajird-520	132	29	.	.	PUNCT
ajird-520	133	1	3	3	X
ajird-520	133	2	.	.	PUNCT
ajird-520	133	3	the	the	DET
ajird-520	133	4	study	study	NOUN
ajird-520	133	5	demonstrated	demonstrate	VERB
ajird-520	133	6	the	the	DET
ajird-520	133	7	lack	lack	NOUN
ajird-520	133	8	of	of	ADP
ajird-520	133	9	interest	interest	NOUN
ajird-520	133	10	of	of	ADP
ajird-520	133	11	the	the	DET
ajird-520	133	12	travel	travel	NOUN
ajird-520	133	13	agencies	agency	NOUN
ajird-520	133	14	surveyed	survey	VERB
ajird-520	133	15	in	in	ADP
ajird-520	133	16	the	the	DET
ajird-520	133	17	marketing	marketing	NOUN
ajird-520	133	18	activity	activity	NOUN
ajird-520	133	19	in	in	ADP
ajird-520	133	20	general	general	ADJ
ajird-520	133	21	and	and	CCONJ
ajird-520	133	22	the	the	DET
ajird-520	133	23	lack	lack	NOUN
ajird-520	133	24	of	of	ADP
ajird-520	133	25	interest	interest	NOUN
ajird-520	133	26	of	of	ADP
ajird-520	133	27	senior	senior	ADJ
ajird-520	133	28	management	management	NOUN
ajird-520	133	29	in	in	ADP
ajird-520	133	30	marketing	marketing	NOUN
ajird-520	133	31	management	management	NOUN
ajird-520	133	32	in	in	ADP
ajird-520	133	33	particular	particular	ADJ
ajird-520	133	34	by	by	ADP
ajird-520	133	35	not	not	PART
ajird-520	133	36	observing	observe	VERB
ajird-520	133	37	the	the	DET
ajird-520	133	38	scientific	scientific	ADJ
ajird-520	133	39	principles	principle	NOUN
ajird-520	133	40	in	in	ADP
ajird-520	133	41	this	this	DET
ajird-520	133	42	activity	activity	NOUN
ajird-520	133	43	.	.	PUNCT
ajird-520	134	1	4	4	X
ajird-520	134	2	.	.	X
ajird-520	134	3	the	the	DET
ajird-520	134	4	absence	absence	NOUN
ajird-520	134	5	of	of	ADP
ajird-520	134	6	any	any	DET
ajird-520	134	7	activity	activity	NOUN
ajird-520	134	8	in	in	ADP
ajird-520	134	9	the	the	DET
ajird-520	134	10	field	field	NOUN
ajird-520	134	11	of	of	ADP
ajird-520	134	12	tourism	tourism	NOUN
ajird-520	134	13	marketing	marketing	NOUN
ajird-520	134	14	research	research	NOUN
ajird-520	134	15	and	and	CCONJ
ajird-520	134	16	what	what	PRON
ajird-520	134	17	is	be	AUX
ajird-520	134	18	related	relate	VERB
ajird-520	134	19	to	to	ADP
ajird-520	134	20	tourism	tourism	NOUN
ajird-520	134	21	supply	supply	NOUN
ajird-520	134	22	and	and	CCONJ
ajird-520	134	23	demand	demand	NOUN
ajird-520	134	24	,	,	PUNCT
ajird-520	134	25	and	and	CCONJ
ajird-520	134	26	if	if	SCONJ
ajird-520	134	27	it	it	PRON
ajird-520	134	28	exists	exist	VERB
ajird-520	134	29	,	,	PUNCT
ajird-520	134	30	it	it	PRON
ajird-520	134	31	focuses	focus	VERB
ajird-520	134	32	on	on	ADP
ajird-520	134	33	historical	historical	ADJ
ajird-520	134	34	data	datum	NOUN
ajird-520	134	35	and	and	CCONJ
ajird-520	134	36	does	do	AUX
ajird-520	134	37	not	not	PART
ajird-520	134	38	take	take	VERB
ajird-520	134	39	into	into	ADP
ajird-520	134	40	account	account	NOUN
ajird-520	134	41	the	the	DET
ajird-520	134	42	opinions	opinion	NOUN
ajird-520	134	43	of	of	ADP
ajird-520	134	44	tourists	tourist	NOUN
ajird-520	134	45	5.2	5.2	NUM
ajird-520	134	46	recommendations	recommendation	NOUN
ajird-520	134	47	1	1	NUM
ajird-520	134	48	.	.	PUNCT
ajird-520	134	49	providing	provide	VERB
ajird-520	134	50	periodic	periodic	ADJ
ajird-520	134	51	training	training	NOUN
ajird-520	134	52	programs	program	NOUN
ajird-520	134	53	for	for	ADP
ajird-520	134	54	the	the	DET
ajird-520	134	55	employees	employee	NOUN
ajird-520	134	56	of	of	ADP
ajird-520	134	57	the	the	DET
ajird-520	134	58	travel	travel	NOUN
ajird-520	134	59	agencies	agency	NOUN
ajird-520	134	60	in	in	ADP
ajird-520	134	61	question	question	NOUN
ajird-520	134	62	because	because	SCONJ
ajird-520	134	63	of	of	ADP
ajird-520	134	64	its	its	PRON
ajird-520	134	65	importance	importance	NOUN
ajird-520	134	66	in	in	ADP
ajird-520	134	67	qualifying	qualify	VERB
ajird-520	134	68	them	they	PRON
ajird-520	134	69	and	and	CCONJ
ajird-520	134	70	enhancing	enhance	VERB
ajird-520	134	71	their	their	PRON
ajird-520	134	72	capabilities	capability	NOUN
ajird-520	134	73	.	.	PUNCT
ajird-520	135	1	2	2	X
ajird-520	135	2	.	.	X
ajird-520	135	3	focusing	focus	VERB
ajird-520	135	4	on	on	ADP
ajird-520	135	5	providing	provide	VERB
ajird-520	135	6	incentives	incentive	NOUN
ajird-520	135	7	and	and	CCONJ
ajird-520	135	8	rewards	reward	NOUN
ajird-520	135	9	as	as	ADP
ajird-520	135	10	an	an	DET
ajird-520	135	11	important	important	ADJ
ajird-520	135	12	tool	tool	NOUN
ajird-520	135	13	for	for	ADP
ajird-520	135	14	retaining	retain	VERB
ajird-520	135	15	and	and	CCONJ
ajird-520	135	16	motivating	motivate	VERB
ajird-520	135	17	current	current	ADJ
ajird-520	135	18	employees	employee	NOUN
ajird-520	135	19	,	,	PUNCT
ajird-520	135	20	as	as	ADV
ajird-520	135	21	well	well	ADV
ajird-520	135	22	as	as	ADP
ajird-520	135	23	a	a	DET
ajird-520	135	24	means	means	NOUN
ajird-520	135	25	of	of	ADP
ajird-520	135	26	attracting	attract	VERB
ajird-520	135	27	skilled	skilled	ADJ
ajird-520	135	28	ones	one	NOUN
ajird-520	135	29	.	.	PUNCT
ajird-520	136	1	3	3	X
ajird-520	136	2	.	.	X
ajird-520	136	3	benefit	benefit	NOUN
ajird-520	136	4	from	from	ADP
ajird-520	136	5	technological	technological	ADJ
ajird-520	136	6	development	development	NOUN
ajird-520	136	7	by	by	ADP
ajird-520	136	8	using	use	VERB
ajird-520	136	9	modern	modern	ADJ
ajird-520	136	10	means	mean	NOUN
ajird-520	136	11	to	to	PART
ajird-520	136	12	transfer	transfer	VERB
ajird-520	136	13	and	and	CCONJ
ajird-520	136	14	provide	provide	VERB
ajird-520	136	15	information	information	NOUN
ajird-520	136	16	,	,	PUNCT
ajird-520	136	17	whether	whether	SCONJ
ajird-520	136	18	for	for	ADP
ajird-520	136	19	workers	worker	NOUN
ajird-520	136	20	within	within	ADP
ajird-520	136	21	the	the	DET
ajird-520	136	22	travel	travel	NOUN
ajird-520	136	23	agencies	agency	NOUN
ajird-520	136	24	under	under	ADP
ajird-520	136	25	study	study	NOUN
ajird-520	136	26	or	or	CCONJ
ajird-520	136	27	for	for	ADP
ajird-520	136	28	tourists	tourist	NOUN
ajird-520	136	29	dealing	deal	VERB
ajird-520	136	30	with	with	ADP
ajird-520	136	31	them	they	PRON
ajird-520	136	32	.	.	PUNCT
ajird-520	137	1	4	4	X
ajird-520	137	2	.	.	X
ajird-520	137	3	the	the	DET
ajird-520	137	4	need	need	NOUN
ajird-520	137	5	for	for	ADP
ajird-520	137	6	travel	travel	NOUN
ajird-520	137	7	agencies	agency	NOUN
ajird-520	137	8	to	to	PART
ajird-520	137	9	pay	pay	VERB
ajird-520	137	10	attention	attention	NOUN
ajird-520	137	11	to	to	ADP
ajird-520	137	12	internal	internal	ADJ
ajird-520	137	13	marketing	marketing	NOUN
ajird-520	137	14	after	after	SCONJ
ajird-520	137	15	it	it	PRON
ajird-520	137	16	is	be	AUX
ajird-520	137	17	an	an	DET
ajird-520	137	18	essential	essential	ADJ
ajird-520	137	19	element	element	NOUN
ajird-520	137	20	for	for	ADP
ajird-520	137	21	the	the	DET
ajird-520	137	22	success	success	NOUN
ajird-520	137	23	of	of	ADP
ajird-520	137	24	these	these	DET
ajird-520	137	25	tourism	tourism	NOUN
ajird-520	137	26	agencies	agency	NOUN
ajird-520	137	27	.	.	PUNCT
ajird-520	138	1	in	in	ADP
ajird-520	138	2	addition	addition	NOUN
ajird-520	138	3	to	to	ADP
ajird-520	138	4	its	its	PRON
ajird-520	138	5	interest	interest	NOUN
ajird-520	138	6	in	in	ADP
ajird-520	138	7	human	human	ADJ
ajird-520	138	8	resources	resource	NOUN
ajird-520	138	9	and	and	CCONJ
ajird-520	138	10	their	their	PRON
ajird-520	138	11	development	development	NOUN
ajird-520	138	12	refernces	refernce	VERB
ajird-520	138	13	1	1	NUM
ajird-520	138	14	.	.	PUNCT
ajird-520	139	1	abu	abu	PROPN
ajird-520	139	2	fara	fara	PROPN
ajird-520	139	3	,	,	PUNCT
ajird-520	139	4	d.	d.	PROPN
ajird-520	139	5	youssef	youssef	PROPN
ajird-520	139	6	(	(	PUNCT
ajird-520	139	7	2001	2001	NUM
ajird-520	139	8	)	)	PUNCT
ajird-520	139	9	"	"	PUNCT
ajird-520	139	10	marketing	marketing	NOUN
ajird-520	139	11	audit	audit	NOUN
ajird-520	139	12	"	"	PUNCT
ajird-520	139	13	,	,	PUNCT
ajird-520	139	14	literary	literary	ADJ
ajird-520	139	15	press	press	NOUN
ajird-520	139	16	for	for	ADP
ajird-520	139	17	printing	printing	NOUN
ajird-520	139	18	and	and	CCONJ
ajird-520	139	19	publishing	publishing	NOUN
ajird-520	139	20	hebron	hebron	PROPN
ajird-520	139	21	.	.	PROPN
ajird-520	140	1	2	2	NUM
ajird-520	140	2	.	.	X
ajird-520	140	3	al	al	PROPN
ajird-520	140	4	-	-	PUNCT
ajird-520	140	5	bakri	bakri	PROPN
ajird-520	140	6	,	,	PUNCT
ajird-520	140	7	thamer	thamer	PROPN
ajird-520	140	8	yasser	yasser	PROPN
ajird-520	140	9	(	(	PUNCT
ajird-520	140	10	2008	2008	NUM
ajird-520	140	11	)	)	PUNCT
ajird-520	140	12	“	"	PUNCT
ajird-520	140	13	marketing	marketing	NOUN
ajird-520	140	14	strategies	strategy	NOUN
ajird-520	140	15	”	"	PUNCT
ajird-520	140	16	,	,	PUNCT
ajird-520	140	17	al	al	PROPN
ajird-520	140	18	-	-	PUNCT
ajird-520	140	19	yazurdi	yazurdi	PROPN
ajird-520	140	20	al	al	PROPN
ajird-520	140	21	-	-	PUNCT
ajird-520	140	22	alami	alami	PROPN
ajird-520	140	23	for	for	ADP
ajird-520	140	24	publishing	publishing	NOUN
ajird-520	140	25	and	and	CCONJ
ajird-520	140	26	distribution	distribution	NOUN
ajird-520	140	27	amman	amman	PROPN
ajird-520	140	28	jordan	jordan	PROPN
ajird-520	140	29	.	.	PUNCT
ajird-520	141	1	3	3	X
ajird-520	141	2	.	.	X
ajird-520	141	3	al	al	PROPN
ajird-520	141	4	-	-	PUNCT
ajird-520	141	5	dabbagh	dabbagh	PROPN
ajird-520	141	6	,	,	PUNCT
ajird-520	141	7	essam	essam	PROPN
ajird-520	141	8	abdel	abdel	PROPN
ajird-520	141	9	-	-	PUNCT
ajird-520	141	10	wahhab	wahhab	PROPN
ajird-520	141	11	(	(	PUNCT
ajird-520	141	12	2007	2007	NUM
ajird-520	141	13	)	)	PUNCT
ajird-520	141	14	“	"	PUNCT
ajird-520	141	15	a	a	DET
ajird-520	141	16	logical	logical	ADJ
ajird-520	141	17	framework	framework	NOUN
ajird-520	141	18	to	to	PART
ajird-520	141	19	rationalize	rationalize	VERB
ajird-520	141	20	the	the	DET
ajird-520	141	21	administrative	administrative	ADJ
ajird-520	141	22	decision	decision	NOUN
ajird-520	141	23	in	in	ADP
ajird-520	141	24	iraqi	iraqi	ADJ
ajird-520	141	25	organizations	organization	NOUN
ajird-520	141	26	to	to	PART
ajird-520	141	27	choose	choose	VERB
ajird-520	141	28	the	the	DET
ajird-520	141	29	most	most	ADV
ajird-520	141	30	appropriate	appropriate	ADJ
ajird-520	141	31	methods	method	NOUN
ajird-520	141	32	for	for	ADP
ajird-520	141	33	measuring	measure	VERB
ajird-520	141	34	and	and	CCONJ
ajird-520	141	35	evaluating	evaluate	VERB
ajird-520	141	36	the	the	DET
ajird-520	141	37	performance	performance	NOUN
ajird-520	141	38	of	of	ADP
ajird-520	141	39	individuals	individual	NOUN
ajird-520	141	40	.	.	PUNCT
ajird-520	141	41	”	"	PUNCT
ajird-520	142	1	industrial	industrial	ADJ
ajird-520	142	2	development	development	PROPN
ajird-520	142	3	journal	journal	PROPN
ajird-520	142	4	issue	issue	NOUN
ajird-520	142	5	23	23	NUM
ajird-520	142	6	.	.	PUNCT
ajird-520	143	1	4	4	X
ajird-520	143	2	.	.	X
ajird-520	143	3	al	al	PROPN
ajird-520	143	4	-	-	PUNCT
ajird-520	143	5	diwa	diwa	PROPN
ajird-520	143	6	ji	ji	PROPN
ajird-520	143	7	,	,	PUNCT
ajird-520	143	8	abi	abi	PROPN
ajird-520	143	9	saeed	saeed	PROPN
ajird-520	143	10	(	(	PUNCT
ajird-520	143	11	2000	2000	NUM
ajird-520	143	12	):	):	PUNCT
ajird-520	143	13	the	the	DET
ajird-520	143	14	available	available	ADJ
ajird-520	143	15	forms	form	NOUN
ajird-520	143	16	of	of	ADP
ajird-520	143	17	marketing	marketing	NOUN
ajird-520	143	18	strategies	strategy	NOUN
ajird-520	143	19	in	in	ADP
ajird-520	143	20	the	the	DET
ajird-520	143	21	banking	banking	NOUN
ajird-520	143	22	sector	sector	NOUN
ajird-520	143	23	and	and	CCONJ
ajird-520	143	24	its	its	PRON
ajird-520	143	25	relationship	relationship	NOUN
ajird-520	143	26	to	to	ADP
ajird-520	143	27	the	the	DET
ajird-520	143	28	market	market	NOUN
ajird-520	143	29	division	division	NOUN
ajird-520	143	30	approach	approach	NOUN
ajird-520	143	31	,	,	PUNCT
ajird-520	143	32	tanmiat	tanmiat	PROPN
ajird-520	143	33	alrafidain	alrafidain	PROPN
ajird-520	143	34	journal	journal	PROPN
ajird-520	143	35	volume	volume	PROPN
ajird-520	143	36	22	22	NUM
ajird-520	143	37	,	,	PUNCT
ajird-520	143	38	number	number	NOUN
ajird-520	143	39	62	62	NUM
ajird-520	143	40	iraq	iraq	PROPN
ajird-520	143	41	.	.	PUNCT
ajird-520	144	1	5	5	X
ajird-520	144	2	.	.	X
ajird-520	144	3	al	al	PROPN
ajird-520	144	4	-	-	PUNCT
ajird-520	144	5	hadithi	hadithi	PROPN
ajird-520	144	6	,	,	PUNCT
ajird-520	144	7	saddam	saddam	PROPN
ajird-520	144	8	thabet	thabet	NOUN
ajird-520	144	9	and	and	CCONJ
ajird-520	144	10	salam	salam	PROPN
ajird-520	144	11	moneim	moneim	PROPN
ajird-520	144	12	zamil	zamil	PROPN
ajird-520	144	13	al	al	PROPN
ajird-520	144	14	-	-	PUNCT
ajird-520	144	15	shammari	shammari	PROPN
ajird-520	144	16	,	,	PUNCT
ajird-520	144	17	2002	2002	NUM
ajird-520	144	18	,	,	PUNCT
ajird-520	144	19	a	a	DET
ajird-520	144	20	study	study	NOUN
ajird-520	144	21	to	to	PART
ajird-520	144	22	measure	measure	VERB
ajird-520	144	23	and	and	CCONJ
ajird-520	144	24	estimate	estimate	VERB
ajird-520	144	25	the	the	DET
ajird-520	144	26	marketing	marketing	NOUN
ajird-520	144	27	efficiency	efficiency	NOUN
ajird-520	144	28	of	of	ADP
ajird-520	144	29	the	the	DET
ajird-520	144	30	table	table	NOUN
ajird-520	144	31	egg	egg	NOUN
ajird-520	144	32	product	product	NOUN
ajird-520	144	33	in	in	ADP
ajird-520	144	34	american	american	PROPN
ajird-520	144	35	journal	journal	PROPN
ajird-520	144	36	of	of	ADP
ajird-520	144	37	interdisciplinary	interdisciplinary	ADJ
ajird-520	144	38	research	research	NOUN
ajird-520	144	39	and	and	CCONJ
ajird-520	144	40	development	development	NOUN
ajird-520	144	41	issn	issn	PROPN
ajird-520	144	42	online	online	NOUN
ajird-520	144	43	:	:	PUNCT
ajird-520	144	44	2771	2771	NUM
ajird-520	144	45	-	-	SYM
ajird-520	144	46	8948	8948	NUM
ajird-520	144	47	website	website	NOUN
ajird-520	144	48	:	:	PUNCT
ajird-520	144	49	www.ajird.journalspark.org	www.ajird.journalspark.org	ADJ
ajird-520	144	50	volume	volume	NOUN
ajird-520	144	51	13	13	NUM
ajird-520	144	52	,	,	PUNCT
ajird-520	144	53	feb	feb	PROPN
ajird-520	144	54	.	.	PROPN
ajird-520	144	55	,	,	PUNCT
ajird-520	144	56	2023	2023	NUM
ajird-520	144	57	108	108	NUM
ajird-520	144	58	|	|	ADV
ajird-520	144	59	p	p	NOUN
ajird-520	144	60	a	a	DET
ajird-520	144	61	g	g	PROPN
ajird-520	144	62	e	e	PROPN
ajird-520	144	63	baghdad	baghdad	PROPN
ajird-520	144	64	governorate	governorate	PROPN
ajird-520	144	65	for	for	ADP
ajird-520	144	66	the	the	DET
ajird-520	144	67	year	year	NOUN
ajird-520	144	68	2000	2000	NUM
ajird-520	144	69	,	,	PUNCT
ajird-520	144	70	a	a	DET
ajird-520	144	71	field	field	NOUN
ajird-520	144	72	study	study	NOUN
ajird-520	144	73	,	,	PUNCT
ajird-520	144	74	baghdad	baghdad	PROPN
ajird-520	144	75	college	college	PROPN
ajird-520	144	76	of	of	ADP
ajird-520	144	77	economic	economic	PROPN
ajird-520	144	78	sciences	sciences	PROPN
ajird-520	144	79	university	university	PROPN
ajird-520	144	80	journal	journal	NOUN
ajird-520	144	81	,	,	PUNCT
ajird-520	144	82	seventh	seventh	ADJ
ajird-520	144	83	issue	issue	NOUN
ajird-520	144	84	,	,	PUNCT
ajird-520	144	85	baghdad	baghdad	PROPN
ajird-520	144	86	.	.	PUNCT
ajird-520	145	1	6	6	NUM
ajird-520	145	2	.	.	X
ajird-520	146	1	al	al	PROPN
ajird-520	146	2	-	-	PUNCT
ajird-520	146	3	hamdani	hamdani	PROPN
ajird-520	146	4	,	,	PUNCT
ajird-520	146	5	raad	raad	PROPN
ajird-520	146	6	fadel	fadel	PROPN
ajird-520	146	7	abdel	abdel	PROPN
ajird-520	146	8	-	-	PUNCT
ajird-520	146	9	qader	qader	NOUN
ajird-520	146	10	(	(	PUNCT
ajird-520	146	11	2007	2007	NUM
ajird-520	146	12	)	)	PUNCT
ajird-520	146	13	"	"	PUNCT
ajird-520	146	14	the	the	DET
ajird-520	146	15	reflections	reflection	NOUN
ajird-520	146	16	of	of	ADP
ajird-520	146	17	marketing	marketing	NOUN
ajird-520	146	18	efficiency	efficiency	NOUN
ajird-520	146	19	on	on	ADP
ajird-520	146	20	marketing	marketing	NOUN
ajird-520	146	21	success	success	NOUN
ajird-520	146	22	"	"	PUNCT
ajird-520	146	23	a	a	DET
ajird-520	146	24	study	study	NOUN
ajird-520	146	25	in	in	ADP
ajird-520	146	26	the	the	DET
ajird-520	146	27	national	national	ADJ
ajird-520	146	28	company	company	NOUN
ajird-520	146	29	for	for	ADP
ajird-520	146	30	home	home	NOUN
ajird-520	146	31	furniture	furniture	NOUN
ajird-520	146	32	industry	industry	NOUN
ajird-520	146	33	unpublished	unpublished	ADJ
ajird-520	146	34	master	master	NOUN
ajird-520	146	35	's	's	PART
ajird-520	146	36	thesis	thesis	NOUN
ajird-520	146	37	college	college	NOUN
ajird-520	146	38	of	of	ADP
ajird-520	146	39	administration	administration	PROPN
ajird-520	146	40	and	and	CCONJ
ajird-520	146	41	economics	economics	PROPN
ajird-520	146	42	university	university	PROPN
ajird-520	146	43	of	of	ADP
ajird-520	146	44	mosul	mosul	PROPN
ajird-520	146	45	.	.	PUNCT
ajird-520	147	1	7	7	X
ajird-520	147	2	.	.	X
ajird-520	147	3	al	al	PROPN
ajird-520	147	4	-	-	PUNCT
ajird-520	147	5	rawi	rawi	PROPN
ajird-520	147	6	,	,	PUNCT
ajird-520	147	7	khaled	khaled	PROPN
ajird-520	147	8	al	al	PROPN
ajird-520	147	9	-	-	PUNCT
ajird-520	147	10	sanad	sanad	PROPN
ajird-520	147	11	,	,	PUNCT
ajird-520	147	12	hammoud	hammoud	NOUN
ajird-520	147	13	(	(	PUNCT
ajird-520	147	14	2001	2001	NUM
ajird-520	147	15	)	)	PUNCT
ajird-520	147	16	"	"	PUNCT
ajird-520	147	17	principles	principle	NOUN
ajird-520	147	18	of	of	ADP
ajird-520	147	19	modern	modern	ADJ
ajird-520	147	20	marketing	marketing	NOUN
ajird-520	147	21	"	"	PUNCT
ajird-520	147	22	,	,	PUNCT
ajird-520	147	23	1st	1st	PROPN
ajird-520	147	24	edition	edition	NOUN
ajird-520	147	25	,	,	PUNCT
ajird-520	147	26	dar	dar	PROPN
ajird-520	147	27	al	al	PROPN
ajird-520	147	28	-	-	PUNCT
ajird-520	147	29	masirah	masirah	PROPN
ajird-520	147	30	for	for	ADP
ajird-520	147	31	publishing	publishing	NOUN
ajird-520	147	32	,	,	PUNCT
ajird-520	147	33	distribution	distribution	NOUN
ajird-520	147	34	and	and	CCONJ
ajird-520	147	35	printing	printing	NOUN
ajird-520	147	36	amman	amman	PROPN
ajird-520	147	37	,	,	PUNCT
ajird-520	147	38	jordan	jordan	PROPN
ajird-520	147	39	.	.	PROPN
ajird-520	148	1	8	8	NUM
ajird-520	148	2	.	.	X
ajird-520	148	3	derek	derek	PROPN
ajird-520	148	4	f.	f.	PROPN
ajird-520	148	5	abell	abell	PROPN
ajird-520	148	6	,	,	PUNCT
ajird-520	148	7	john	john	PROPN
ajird-520	148	8	s.	s.	PROPN
ajird-520	148	9	hammond	hammond	PROPN
ajird-520	148	10	,	,	PUNCT
ajird-520	148	11	strategic	strategic	ADJ
ajird-520	148	12	market	market	NOUN
ajird-520	148	13	planning	planning	NOUN
ajird-520	148	14	:	:	PUNCT
ajird-520	148	15	problems	problem	NOUN
ajird-520	148	16	and	and	CCONJ
ajird-520	148	17	analytical	analytical	ADJ
ajird-520	148	18	approaches	approach	NOUN
ajird-520	148	19	,	,	PUNCT
ajird-520	148	20	prentice	prentice	NOUN
ajird-520	148	21	-	-	PUNCT
ajird-520	148	22	hall	hall	NOUN
ajird-520	148	23	,	,	PUNCT
ajird-520	148	24	1979	1979	NUM
ajird-520	148	25	.	.	PUNCT
ajird-520	149	1	9	9	NUM
ajird-520	149	2	.	.	X
ajird-520	149	3	gram	gram	PROPN
ajird-520	149	4	,	,	PUNCT
ajird-520	149	5	k	k	PROPN
ajird-520	149	6	,	,	PUNCT
ajird-520	149	7	jennifer	jennifer	PROPN
ajird-520	149	8	1993"measuring	1993"measuring	NUM
ajird-520	149	9	quality	quality	NOUN
ajird-520	149	10	&	&	CCONJ
ajird-520	149	11	productivity	productivity	NOUN
ajird-520	149	12	performance	performance	NOUN
ajird-520	149	13	measures	measure	NOUN
ajird-520	149	14	for	for	ADP
ajird-520	149	15	non	non	ADJ
ajird-520	149	16	-	-	ADJ
ajird-520	149	17	school	school	ADJ
ajird-520	149	18	libraries	library	NOUN
ajird-520	149	19	"	"	PUNCT
ajird-520	149	20	department	department	PROPN
ajird-520	149	21	of	of	ADP
ajird-520	149	22	education	education	PROPN
ajird-520	149	23	queensland,30	queensland,30	PROPN
ajird-520	149	24	mary	mary	PROPN
ajird-520	149	25	street	street	PROPN
ajird-520	149	26	.	.	PUNCT
ajird-520	150	1	10	10	NUM
ajird-520	150	2	.	.	X
ajird-520	150	3	horngre	horngre	PROPN
ajird-520	150	4	charles	charles	PROPN
ajird-520	150	5	,	,	PUNCT
ajird-520	150	6	t.	t.	PROPN
ajird-520	150	7	&	&	CCONJ
ajird-520	150	8	anoor	anoor	PROPN
ajird-520	150	9	bhimani	bhimani	PROPN
ajird-520	150	10	&	&	CCONJ
ajird-520	150	11	strikant	strikant	PROPN
ajird-520	150	12	,	,	PUNCT
ajird-520	150	13	m.	m.	NOUN
ajird-520	150	14	datar	datar	PROPN
ajird-520	150	15	&	&	CCONJ
ajird-520	150	16	george	george	PROPN
ajird-520	150	17	foster	foster	PROPN
ajird-520	150	18	(	(	PUNCT
ajird-520	150	19	2002	2002	NUM
ajird-520	150	20	)	)	PUNCT
ajird-520	150	21	"	"	PUNCT
ajird-520	150	22	management	management	NOUN
ajird-520	150	23	and	and	CCONJ
ajird-520	150	24	cost	cost	NOUN
ajird-520	150	25	accounting	accounting	NOUN
ajird-520	150	26	"	"	PUNCT
ajird-520	150	27	2nd	2nd	PROPN
ajird-520	150	28	ed	ed	PROPN
ajird-520	150	29	pearson	pearson	PROPN
ajird-520	150	30	education	education	PROPN
ajird-520	150	31	limited	limit	VERB
ajird-520	150	32	.	.	PUNCT
ajird-520	151	1	11	11	NUM
ajird-520	151	2	.	.	PUNCT
ajird-520	152	1	horngren	horngren	PROPN
ajird-520	152	2	,	,	PUNCT
ajird-520	152	3	charlest	charl	ADJ
ajird-520	152	4	.	.	PUNCT
ajird-520	153	1	&	&	CCONJ
ajird-520	153	2	george	george	PROPN
ajird-520	153	3	foster	foster	PROPN
ajird-520	153	4	&	&	CCONJ
ajird-520	153	5	srikant	srikant	PROPN
ajird-520	153	6	m.	m.	NOUN
ajird-520	153	7	datar	datar	PROPN
ajird-520	153	8	,	,	PUNCT
ajird-520	153	9	2000	2000	NUM
ajird-520	153	10	,	,	PUNCT
ajird-520	153	11	"	"	PUNCT
ajird-520	153	12	cost	cost	NOUN
ajird-520	153	13	acounting	acounte	VERB
ajird-520	153	14	amanagerial	amanagerial	ADJ
ajird-520	153	15	emphasis"10th	emphasis"10th	NOUN
ajird-520	153	16	ed	ed	NOUN
ajird-520	153	17	,	,	PUNCT
ajird-520	153	18	prentic	prentic	ADJ
ajird-520	153	19	-	-	PUNCT
ajird-520	153	20	hall	hall	NOUN
ajird-520	153	21	international	international	PROPN
ajird-520	153	22	,	,	PUNCT
ajird-520	153	23	inc	inc	PROPN
ajird-520	153	24	.	.	PROPN
ajird-520	153	25	12	12	NUM
ajird-520	153	26	.	.	PUNCT
ajird-520	154	1	idris	idris	PROPN
ajird-520	154	2	,	,	PUNCT
ajird-520	154	3	wael	wael	PROPN
ajird-520	154	4	muhammad	muhammad	PROPN
ajird-520	154	5	sobhi	sobhi	PROPN
ajird-520	154	6	al	al	PROPN
ajird-520	154	7	-	-	PUNCT
ajird-520	154	8	ghalbi	ghalbi	PROPN
ajird-520	154	9	,	,	PUNCT
ajird-520	154	10	taher	taher	PROPN
ajird-520	154	11	mohsen	mohsen	PROPN
ajird-520	154	12	mansour	mansour	PROPN
ajird-520	154	13	(	(	PUNCT
ajird-520	154	14	2009	2009	NUM
ajird-520	154	15	)	)	PUNCT
ajird-520	154	16	“	"	PUNCT
ajird-520	154	17	performance	performance	NOUN
ajird-520	154	18	basics	basic	NOUN
ajird-520	154	19	and	and	CCONJ
ajird-520	154	20	the	the	DET
ajird-520	154	21	balanced	balanced	ADJ
ajird-520	154	22	scorecard	scorecard	NOUN
ajird-520	154	23	”	"	PUNCT
ajird-520	154	24	,	,	PUNCT
ajird-520	154	25	wael	wael	PROPN
ajird-520	154	26	publishing	publishing	PROPN
ajird-520	154	27	house	house	PROPN
ajird-520	154	28	amman	amman	PROPN
ajird-520	154	29	jordan	jordan	PROPN
ajird-520	154	30	.	.	PUNCT
ajird-520	155	1	13	13	NUM
ajird-520	155	2	.	.	PUNCT
ajird-520	156	1	khalil	khalil	PROPN
ajird-520	156	2	,	,	PUNCT
ajird-520	156	3	nabil	nabil	PROPN
ajird-520	156	4	morsi	morsi	PROPN
ajird-520	156	5	(	(	PUNCT
ajird-520	156	6	1980	1980	NUM
ajird-520	156	7	)	)	PUNCT
ajird-520	156	8	“	"	PUNCT
ajird-520	156	9	the	the	DET
ajird-520	156	10	competitive	competitive	ADJ
ajird-520	156	11	advantage	advantage	NOUN
ajird-520	156	12	in	in	ADP
ajird-520	156	13	business	business	NOUN
ajird-520	156	14	”	"	PUNCT
ajird-520	156	15	,	,	PUNCT
ajird-520	156	16	university	university	NOUN
ajird-520	156	17	house	house	NOUN
ajird-520	156	18	for	for	ADP
ajird-520	156	19	printing	print	VERB
ajird-520	156	20	and	and	CCONJ
ajird-520	156	21	publishing	publish	VERB
ajird-520	156	22	mosul	mosul	PROPN
ajird-520	156	23	.	.	PUNCT
ajird-520	157	1	14	14	NUM
ajird-520	157	2	.	.	PUNCT
ajird-520	157	3	kotler	kotler	PROPN
ajird-520	157	4	,	,	PUNCT
ajird-520	157	5	philip	philip	PROPN
ajird-520	157	6	,	,	PUNCT
ajird-520	157	7	(	(	PUNCT
ajird-520	157	8	2006	2006	NUM
ajird-520	157	9	)	)	PUNCT
ajird-520	157	10	,	,	PUNCT
ajird-520	157	11	“	"	PUNCT
ajird-520	157	12	marketing	market	VERB
ajird-520	157	13	for	for	ADP
ajird-520	157	14	hospitality	hospitality	NOUN
ajird-520	157	15	and	and	CCONJ
ajird-520	157	16	tourism	tourism	NOUN
ajird-520	157	17	”	"	PUNCT
ajird-520	157	18	,	,	PUNCT
ajird-520	157	19	5th	5th	ADJ
ajird-520	157	20	edition	edition	NOUN
ajird-520	157	21	,	,	PUNCT
ajird-520	157	22	prentice	prentice	PROPN
ajird-520	157	23	hall	hall	PROPN
ajird-520	157	24	pub.inc	pub.inc	PROPN
ajird-520	157	25	,	,	PUNCT
ajird-520	157	26	uk	uk	PROPN
ajird-520	157	27	.	.	PROPN
ajird-520	157	28	15	15	NUM
ajird-520	157	29	.	.	PUNCT
ajird-520	158	1	lakhdar	lakhdar	NOUN
ajird-520	158	2	,	,	PUNCT
ajird-520	158	3	mahjoubi	mahjoubi	PROPN
ajird-520	158	4	mohamed	mohamed	PROPN
ajird-520	158	5	,	,	PUNCT
ajird-520	158	6	“	"	PUNCT
ajird-520	158	7	the	the	DET
ajird-520	158	8	impact	impact	NOUN
ajird-520	158	9	of	of	ADP
ajird-520	158	10	internal	internal	ADJ
ajird-520	158	11	marketing	marketing	NOUN
ajird-520	158	12	on	on	ADP
ajird-520	158	13	job	job	NOUN
ajird-520	158	14	satisfaction	satisfaction	NOUN
ajird-520	158	15	and	and	CCONJ
ajird-520	158	16	credibility	credibility	NOUN
ajird-520	158	17	in	in	ADP
ajird-520	158	18	the	the	DET
ajird-520	158	19	service	service	NOUN
ajird-520	158	20	institution	institution	NOUN
ajird-520	158	21	,	,	PUNCT
ajird-520	158	22	the	the	DET
ajird-520	158	23	case	case	NOUN
ajird-520	158	24	of	of	ADP
ajird-520	158	25	the	the	DET
ajird-520	158	26	banking	banking	NOUN
ajird-520	158	27	sector	sector	NOUN
ajird-520	158	28	in	in	ADP
ajird-520	158	29	algeria	algeria	PROPN
ajird-520	158	30	,	,	PUNCT
ajird-520	158	31	”	"	PUNCT
ajird-520	158	32	aboubakr	aboubakr	PROPN
ajird-520	158	33	belkaid	belkaid	VERB
ajird-520	158	34	university	university	PROPN
ajird-520	158	35	tlemcen	tlemcen	NOUN
ajird-520	158	36	faculty	faculty	NOUN
ajird-520	158	37	of	of	ADP
ajird-520	158	38	economics	economic	NOUN
ajird-520	158	39	,	,	PUNCT
ajird-520	158	40	management	management	NOUN
ajird-520	158	41	sciences	science	NOUN
ajird-520	158	42	and	and	CCONJ
ajird-520	158	43	commercial	commercial	ADJ
ajird-520	158	44	sciences	science	NOUN
ajird-520	158	45	,	,	PUNCT
ajird-520	158	46	2010	2010	NUM
ajird-520	158	47	.	.	PUNCT
ajird-520	159	1	16	16	NUM
ajird-520	159	2	.	.	PUNCT
ajird-520	160	1	mohammed	mohammed	PROPN
ajird-520	160	2	rafiq	rafiq	PROPN
ajird-520	160	3	,	,	PUNCT
ajird-520	160	4	pervaiz	pervaiz	PROPN
ajird-520	160	5	k.	k.	PROPN
ajird-520	160	6	ahmed	ahmed	PROPN
ajird-520	160	7	,	,	PUNCT
ajird-520	160	8	(	(	PUNCT
ajird-520	160	9	2000),”behavior	2000),”behavior	NUM
ajird-520	160	10	a	a	DET
ajird-520	160	11	partnership	partnership	NOUN
ajird-520	160	12	in	in	ADP
ajird-520	160	13	developing	develop	VERB
ajird-520	160	14	customer	customer	NOUN
ajird-520	160	15	–	–	PUNCT
ajird-520	160	16	conscious	conscious	ADJ
ajird-520	160	17	employees	employee	NOUN
ajird-520	160	18	at	at	ADP
ajird-520	160	19	every	every	DET
ajird-520	160	20	level	level	NOUN
ajird-520	160	21	"	"	PUNCT
ajird-520	160	22	.	.	PUNCT
ajird-520	161	1	journal	journal	PROPN
ajird-520	161	2	of	of	ADP
ajird-520	161	3	business	business	NOUN
ajird-520	161	4	research	research	NOUN
ajird-520	161	5	,	,	PUNCT
ajird-520	161	6	vol	vol	NOUN
ajird-520	161	7	.	.	PROPN
ajird-520	161	8	20	20	NUM
ajird-520	161	9	,	,	PUNCT
ajird-520	161	10	no	no	INTJ
ajird-520	161	11	.	.	NOUN
ajird-520	161	12	1	1	NUM
ajird-520	161	13	.	.	NUM
ajird-520	161	14	17	17	NUM
ajird-520	161	15	.	.	PUNCT
ajird-520	162	1	paul	paul	PROPN
ajird-520	162	2	peter	peter	PROPN
ajird-520	162	3	&	&	CCONJ
ajird-520	162	4	et	et	PROPN
ajird-520	162	5	,	,	PUNCT
ajird-520	162	6	al	al	PROPN
ajird-520	162	7	,	,	PUNCT
ajird-520	162	8	(	(	PUNCT
ajird-520	162	9	2000	2000	NUM
ajird-520	162	10	)	)	PUNCT
ajird-520	162	11	,	,	PUNCT
ajird-520	162	12	“	"	PUNCT
ajird-520	162	13	marketing	marketing	NOUN
ajird-520	162	14	management	management	NOUN
ajird-520	162	15	knowlexge	knowlexge	NOUN
ajird-520	162	16	and	and	CCONJ
ajird-520	162	17	skills	skill	NOUN
ajird-520	162	18	”	"	PUNCT
ajird-520	162	19	,	,	PUNCT
ajird-520	162	20	5th	5th	ADJ
ajird-520	162	21	ed	ed	NOUN
ajird-520	162	22	,	,	PUNCT
ajird-520	162	23	mc.graw	mc.graw	NOUN
ajird-520	162	24	-	-	PUNCT
ajird-520	162	25	hill	hill	NOUN
ajird-520	162	26	,	,	PUNCT
ajird-520	162	27	,	,	PUNCT
ajird-520	162	28	pub	pub	NOUN
ajird-520	162	29	,	,	PUNCT
ajird-520	162	30	inc	inc	PROPN
ajird-520	162	31	,	,	PUNCT
ajird-520	162	32	usa	usa	PROPN
ajird-520	162	33	.	.	PROPN
ajird-520	162	34	18	18	NUM
ajird-520	162	35	.	.	PUNCT
ajird-520	162	36	stair	stair	NOUN
ajird-520	162	37	,	,	PUNCT
ajird-520	162	38	ralph	ralph	PROPN
ajird-520	162	39	,	,	PUNCT
ajird-520	162	40	m	m	PROPN
ajird-520	162	41	.	.	PUNCT
ajird-520	162	42	&	&	CCONJ
ajird-520	162	43	reynolds	reynolds	PROPN
ajird-520	162	44	,	,	PUNCT
ajird-520	162	45	george	george	PROPN
ajird-520	162	46	,	,	PUNCT
ajird-520	162	47	w	w	PROPN
ajird-520	162	48	(	(	PUNCT
ajird-520	162	49	2000	2000	NUM
ajird-520	162	50	)	)	PUNCT
ajird-520	162	51	"	"	PUNCT
ajird-520	162	52	principls	principls	NOUN
ajird-520	162	53	of	of	ADP
ajird-520	162	54	systems	system	NOUN
ajird-520	162	55	"	"	PUNCT
ajird-520	162	56	6th	6th	ADJ
ajird-520	162	57	ed	ed	NOUN
ajird-520	162	58	thompson	thompson	NOUN
ajird-520	162	59	course	course	NOUN
ajird-520	162	60	technology	technology	NOUN
ajird-520	162	61	.	.	PUNCT
ajird-520	163	1	us	we	PRON
ajird-520	163	2	.	.	PUNCT
ajird-520	164	1	information	information	NOUN
ajird-520	164	2	.	.	PUNCT
ajird-520	165	1	19	19	NUM
ajird-520	165	2	.	.	X
ajird-520	165	3	thompson	thompson	PROPN
ajird-520	165	4	j	j	PROPN
ajird-520	165	5	.	.	PUNCT
ajird-520	166	1	(	(	PUNCT
ajird-520	166	2	1994	1994	NUM
ajird-520	166	3	)	)	PUNCT
ajird-520	166	4	"	"	PUNCT
ajird-520	166	5	strategy	strategy	NOUN
ajird-520	166	6	management	management	NOUN
ajird-520	166	7	,	,	PUNCT
ajird-520	166	8	awareness	awareness	NOUN
ajird-520	166	9	and	and	CCONJ
ajird-520	166	10	change	change	VERB
ajird-520	166	11	"	"	PUNCT
ajird-520	166	12	2nd	2nd	NOUN
ajird-520	166	13	.	.	PUNCT
ajird-520	167	1	chapmnan	chapmnan	PROPN
ajird-520	167	2	hall	hall	PROPN
ajird-520	167	3	pub	pub	NOUN
ajird-520	167	4	.	.	PUNCT
ajird-520	168	1	20	20	NUM
ajird-520	168	2	.	.	X
ajird-520	168	3	zeithaml	zeithaml	PROPN
ajird-520	168	4	,	,	PUNCT
ajird-520	168	5	v.a	v.a	PROPN
ajird-520	168	6	.	.	PROPN
ajird-520	168	7	,	,	PUNCT
ajird-520	168	8	bitner	bitner	NOUN
ajird-520	168	9	,	,	PUNCT
ajird-520	168	10	m.	m.	NOUN
ajird-520	168	11	,	,	PUNCT
ajird-520	168	12	and	and	CCONJ
ajird-520	168	13	gremler	gremler	NOUN
ajird-520	168	14	,	,	PUNCT
ajird-520	168	15	b.	b.	PROPN
ajird-520	168	16	,	,	PUNCT
ajird-520	168	17	(	(	PUNCT
ajird-520	168	18	2006	2006	NUM
ajird-520	168	19	):	):	PUNCT
ajird-520	168	20	''	''	PUNCT
ajird-520	168	21	services	service	NOUN
ajird-520	168	22	marketing	marketing	NOUN
ajird-520	168	23	:	:	PUNCT
ajird-520	168	24	integrating	integrate	VERB
ajird-520	168	25	customer	customer	NOUN
ajird-520	168	26	focus	focus	VERB
ajird-520	168	27	across	across	ADP
ajird-520	168	28	the	the	DET
ajird-520	168	29	firm	firm	NOUN
ajird-520	168	30	''	''	PUNCT
ajird-520	168	31	,	,	PUNCT
ajird-520	168	32	4th	4th	ADJ
ajird-520	168	33	ed	ed	NOUN
ajird-520	168	34	.	.	PROPN
ajird-520	168	35	,	,	PUNCT
ajird-520	168	36	new	new	PROPN
ajird-520	168	37	york	york	PROPN
ajird-520	168	38	,	,	PUNCT
ajird-520	168	39	mcgrawhall	mcgrawhall	PRON
ajird-520	168	40	,	,	PUNCT
ajird-520	168	41	pub	pub	NOUN
ajird-520	168	42	,	,	PUNCT
ajird-520	168	43	inc	inc	PROPN
ajird-520	168	44	,	,	PUNCT
ajird-520	168	45	usa	usa	PROPN
ajird-520	168	46	.	.	PUNCT