id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajiri-2321	Kennedy, Florence Bharathy; Yogaraja, Poovitha	Store Ambience on Young Apparel Consumers’ Impulsive Buying Behaviour	2024	7	.pdf	application/pdf	3745	240	52	The study investigated the impact of various factors, namely window display (WD), promotional offers (PO), store layout (SL), background music (BM), and fragrance of the store (FOS), on consumer impulsive buying behaviour (IBB). By adopting the above empirical evidence, the problem statement can be formulated as, “To investigate the impact of store ambience factors namely window display, promotional offers, store layout, background music, and fragrance of the store on impulsive buying behaviour among young apparel consumers.”	cache/ajiri-2321.pdf	txt/ajiri-2321.txt