id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
stem-8460	Farida, Hamrayeva 	Mass Media and Technology	2025	4	.htm	application/pdf	2111	102	33	Key words: mass media, technology, digital media, media convergence, social media, streaming services, consumer behavior, media consumption, content creation, audience engagement, digital transformation, misinformation, media ethics, public opinion, media industry. INTRODUCTION. There is a high inclination towards digital media among the consumers, especially the younger groups, which is aided by convenience, access, and personalization.	cache/stem-8460.htm	txt/stem-8460.txt