id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajm-1863	Jackson, Joni	Big Data: Goldmine or Minefield?	2016	8	.pdf	application/pdf	4585	267	55	While many of the benefits of data collection are clear - more information, more sophisticated insights, more intimate understandings that foster long-term, mutually beneficial and “friendly” relationships - the rise of big data leads to challenges for people, challenges that may be magnified as people become less aware of the extent of the collection and use of their data. Amazon’s success with customized personalization highlights the strength of this approach; their application and use of big data allows them to give people exactly what they want.	cache/ajm-1863.pdf	txt/ajm-1863.txt