id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajm-7522	Nufer, Gerd	Ambush Marketing: Creativity vs. Controversy	2025	15	.pdf	application/pdf	6468	354	49	Keywords: ambush marketing, sports sponsorship, guerrilla marketing, event marketing, brand association, marketing ethics, creative advertising INTRODUCTION Major international sporting events are the ideal platform for numerous companies to embed their brand management and communicative target group approach in an attractive sporting environment. While ambush marketing enables brands to leverage the visibility of events without official sponsorship costs, it challenges the exclusivity and financial stability of event organizers and sponsors.	cache/ajm-7522.pdf	txt/ajm-7522.txt