id	sid	tid	token	lemma	pos
ajm-7522	1	1	american	american	PROPN
ajm-7522	1	2	journal	journal	PROPN
ajm-7522	1	3	of	of	ADP
ajm-7522	1	4	management	management	NOUN
ajm-7522	1	5	vol	vol	NOUN
ajm-7522	1	6	.	.	PUNCT
ajm-7522	2	1	25(1	25(1	X
ajm-7522	2	2	)	)	PUNCT
ajm-7522	2	3	2025	2025	NUM
ajm-7522	2	4	71	71	NUM
ajm-7522	2	5	ambush	ambush	NOUN
ajm-7522	2	6	marketing	marketing	NOUN
ajm-7522	2	7	:	:	PUNCT
ajm-7522	2	8	creativity	creativity	NOUN
ajm-7522	2	9	vs.	vs.	ADP
ajm-7522	2	10	controversy	controversy	NOUN
ajm-7522	2	11	gerd	gerd	NOUN
ajm-7522	2	12	nufer	nufer	PROPN
ajm-7522	2	13	reutlingen	reutlingen	PROPN
ajm-7522	2	14	university	university	NOUN
ajm-7522	2	15	ambush	ambush	NOUN
ajm-7522	2	16	marketing	marketing	NOUN
ajm-7522	2	17	,	,	PUNCT
ajm-7522	2	18	a	a	DET
ajm-7522	2	19	tactic	tactic	ADJ
ajm-7522	2	20	non	non	NOUN
ajm-7522	2	21	-	-	NOUN
ajm-7522	2	22	sponsors	sponsor	NOUN
ajm-7522	2	23	use	use	VERB
ajm-7522	2	24	to	to	PART
ajm-7522	2	25	associate	associate	VERB
ajm-7522	2	26	with	with	ADP
ajm-7522	2	27	major	major	ADJ
ajm-7522	2	28	sporting	sporting	NOUN
ajm-7522	2	29	events	event	NOUN
ajm-7522	2	30	,	,	PUNCT
ajm-7522	2	31	raises	raise	VERB
ajm-7522	2	32	ethical	ethical	ADJ
ajm-7522	2	33	,	,	PUNCT
ajm-7522	2	34	legal	legal	ADJ
ajm-7522	2	35	,	,	PUNCT
ajm-7522	2	36	and	and	CCONJ
ajm-7522	2	37	strategic	strategic	ADJ
ajm-7522	2	38	questions	question	NOUN
ajm-7522	2	39	.	.	PUNCT
ajm-7522	3	1	this	this	DET
ajm-7522	3	2	paper	paper	NOUN
ajm-7522	3	3	explores	explore	VERB
ajm-7522	3	4	the	the	DET
ajm-7522	3	5	phenomenon	phenomenon	NOUN
ajm-7522	3	6	from	from	ADP
ajm-7522	3	7	historical	historical	ADJ
ajm-7522	3	8	,	,	PUNCT
ajm-7522	3	9	theoretical	theoretical	ADJ
ajm-7522	3	10	,	,	PUNCT
ajm-7522	3	11	and	and	CCONJ
ajm-7522	3	12	practical	practical	ADJ
ajm-7522	3	13	perspectives	perspective	NOUN
ajm-7522	3	14	,	,	PUNCT
ajm-7522	3	15	highlighting	highlight	VERB
ajm-7522	3	16	its	its	PRON
ajm-7522	3	17	dual	dual	ADJ
ajm-7522	3	18	nature	nature	NOUN
ajm-7522	3	19	as	as	ADP
ajm-7522	3	20	a	a	DET
ajm-7522	3	21	creative	creative	ADJ
ajm-7522	3	22	marketing	marketing	NOUN
ajm-7522	3	23	tool	tool	NOUN
ajm-7522	3	24	and	and	CCONJ
ajm-7522	3	25	a	a	DET
ajm-7522	3	26	controversial	controversial	ADJ
ajm-7522	3	27	threat	threat	NOUN
ajm-7522	3	28	to	to	ADP
ajm-7522	3	29	official	official	ADJ
ajm-7522	3	30	sponsorships	sponsorship	NOUN
ajm-7522	3	31	.	.	PUNCT
ajm-7522	4	1	drawing	draw	VERB
ajm-7522	4	2	on	on	ADP
ajm-7522	4	3	case	case	NOUN
ajm-7522	4	4	studies	study	NOUN
ajm-7522	4	5	,	,	PUNCT
ajm-7522	4	6	it	it	PRON
ajm-7522	4	7	categorizes	categorize	VERB
ajm-7522	4	8	ambush	ambush	NOUN
ajm-7522	4	9	marketing	marketing	NOUN
ajm-7522	4	10	strategies	strategy	NOUN
ajm-7522	4	11	into	into	ADP
ajm-7522	4	12	direct	direct	ADJ
ajm-7522	4	13	,	,	PUNCT
ajm-7522	4	14	indirect	indirect	ADJ
ajm-7522	4	15	,	,	PUNCT
ajm-7522	4	16	and	and	CCONJ
ajm-7522	4	17	destructive	destructive	ADJ
ajm-7522	4	18	forms	form	NOUN
ajm-7522	4	19	,	,	PUNCT
ajm-7522	4	20	examining	examine	VERB
ajm-7522	4	21	their	their	PRON
ajm-7522	4	22	effectiveness	effectiveness	NOUN
ajm-7522	4	23	and	and	CCONJ
ajm-7522	4	24	consequences	consequence	NOUN
ajm-7522	4	25	.	.	PUNCT
ajm-7522	5	1	while	while	SCONJ
ajm-7522	5	2	ambush	ambush	NOUN
ajm-7522	5	3	marketing	marketing	NOUN
ajm-7522	5	4	enables	enable	VERB
ajm-7522	5	5	brands	brand	NOUN
ajm-7522	5	6	to	to	PART
ajm-7522	5	7	leverage	leverage	VERB
ajm-7522	5	8	the	the	DET
ajm-7522	5	9	visibility	visibility	NOUN
ajm-7522	5	10	of	of	ADP
ajm-7522	5	11	events	event	NOUN
ajm-7522	5	12	without	without	ADP
ajm-7522	5	13	official	official	ADJ
ajm-7522	5	14	sponsorship	sponsorship	NOUN
ajm-7522	5	15	costs	cost	NOUN
ajm-7522	5	16	,	,	PUNCT
ajm-7522	5	17	it	it	PRON
ajm-7522	5	18	challenges	challenge	VERB
ajm-7522	5	19	the	the	DET
ajm-7522	5	20	exclusivity	exclusivity	NOUN
ajm-7522	5	21	and	and	CCONJ
ajm-7522	5	22	financial	financial	ADJ
ajm-7522	5	23	stability	stability	NOUN
ajm-7522	5	24	of	of	ADP
ajm-7522	5	25	event	event	NOUN
ajm-7522	5	26	organizers	organizer	NOUN
ajm-7522	5	27	and	and	CCONJ
ajm-7522	5	28	sponsors	sponsor	NOUN
ajm-7522	5	29	.	.	PUNCT
ajm-7522	6	1	the	the	DET
ajm-7522	6	2	discussion	discussion	NOUN
ajm-7522	6	3	considers	consider	VERB
ajm-7522	6	4	legal	legal	ADJ
ajm-7522	6	5	frameworks	framework	NOUN
ajm-7522	6	6	,	,	PUNCT
ajm-7522	6	7	consumer	consumer	NOUN
ajm-7522	6	8	perceptions	perception	NOUN
ajm-7522	6	9	,	,	PUNCT
ajm-7522	6	10	and	and	CCONJ
ajm-7522	6	11	the	the	DET
ajm-7522	6	12	broader	broad	ADJ
ajm-7522	6	13	impact	impact	NOUN
ajm-7522	6	14	on	on	ADP
ajm-7522	6	15	sports	sport	NOUN
ajm-7522	6	16	sponsorship	sponsorship	NOUN
ajm-7522	6	17	markets	market	NOUN
ajm-7522	6	18	.	.	PUNCT
ajm-7522	7	1	ultimately	ultimately	ADV
ajm-7522	7	2	,	,	PUNCT
ajm-7522	7	3	the	the	DET
ajm-7522	7	4	analysis	analysis	NOUN
ajm-7522	7	5	suggests	suggest	VERB
ajm-7522	7	6	a	a	DET
ajm-7522	7	7	balanced	balanced	ADJ
ajm-7522	7	8	approach	approach	NOUN
ajm-7522	7	9	to	to	ADP
ajm-7522	7	10	regulation	regulation	NOUN
ajm-7522	7	11	,	,	PUNCT
ajm-7522	7	12	acknowledging	acknowledge	VERB
ajm-7522	7	13	ambush	ambush	NOUN
ajm-7522	7	14	marketing	marketing	NOUN
ajm-7522	7	15	’s	’s	PART
ajm-7522	7	16	potential	potential	NOUN
ajm-7522	7	17	to	to	PART
ajm-7522	7	18	drive	drive	VERB
ajm-7522	7	19	innovation	innovation	NOUN
ajm-7522	7	20	while	while	SCONJ
ajm-7522	7	21	emphasizing	emphasize	VERB
ajm-7522	7	22	the	the	DET
ajm-7522	7	23	need	need	NOUN
ajm-7522	7	24	for	for	ADP
ajm-7522	7	25	fair	fair	ADJ
ajm-7522	7	26	competition	competition	NOUN
ajm-7522	7	27	and	and	CCONJ
ajm-7522	7	28	protection	protection	NOUN
ajm-7522	7	29	of	of	ADP
ajm-7522	7	30	sponsorship	sponsorship	NOUN
ajm-7522	7	31	rights	right	NOUN
ajm-7522	7	32	.	.	PUNCT
ajm-7522	8	1	this	this	DET
ajm-7522	8	2	paper	paper	NOUN
ajm-7522	8	3	contributes	contribute	VERB
ajm-7522	8	4	to	to	ADP
ajm-7522	8	5	a	a	DET
ajm-7522	8	6	nuanced	nuanced	ADJ
ajm-7522	8	7	understanding	understanding	NOUN
ajm-7522	8	8	of	of	ADP
ajm-7522	8	9	ambush	ambush	NOUN
ajm-7522	8	10	marketing	marketing	NOUN
ajm-7522	8	11	’s	’s	PART
ajm-7522	8	12	implications	implication	NOUN
ajm-7522	8	13	in	in	ADP
ajm-7522	8	14	the	the	DET
ajm-7522	8	15	evolving	evolve	VERB
ajm-7522	8	16	landscape	landscape	NOUN
ajm-7522	8	17	of	of	ADP
ajm-7522	8	18	sports	sport	NOUN
ajm-7522	8	19	marketing	marketing	NOUN
ajm-7522	8	20	.	.	PUNCT
ajm-7522	9	1	keywords	keyword	NOUN
ajm-7522	9	2	:	:	PUNCT
ajm-7522	9	3	ambush	ambush	NOUN
ajm-7522	9	4	marketing	marketing	NOUN
ajm-7522	9	5	,	,	PUNCT
ajm-7522	9	6	sports	sport	NOUN
ajm-7522	9	7	sponsorship	sponsorship	NOUN
ajm-7522	9	8	,	,	PUNCT
ajm-7522	9	9	guerrilla	guerrilla	NOUN
ajm-7522	9	10	marketing	marketing	NOUN
ajm-7522	9	11	,	,	PUNCT
ajm-7522	9	12	event	event	NOUN
ajm-7522	9	13	marketing	marketing	NOUN
ajm-7522	9	14	,	,	PUNCT
ajm-7522	9	15	brand	brand	NOUN
ajm-7522	9	16	association	association	PROPN
ajm-7522	9	17	,	,	PUNCT
ajm-7522	9	18	marketing	marketing	NOUN
ajm-7522	9	19	ethics	ethic	NOUN
ajm-7522	9	20	,	,	PUNCT
ajm-7522	9	21	creative	creative	ADJ
ajm-7522	9	22	advertising	advertising	NOUN
ajm-7522	9	23	introduction	introduction	NOUN
ajm-7522	9	24	major	major	ADJ
ajm-7522	9	25	international	international	ADJ
ajm-7522	9	26	sporting	sporting	NOUN
ajm-7522	9	27	events	event	NOUN
ajm-7522	9	28	are	be	AUX
ajm-7522	9	29	the	the	DET
ajm-7522	9	30	ideal	ideal	ADJ
ajm-7522	9	31	platform	platform	NOUN
ajm-7522	9	32	for	for	ADP
ajm-7522	9	33	numerous	numerous	ADJ
ajm-7522	9	34	companies	company	NOUN
ajm-7522	9	35	to	to	PART
ajm-7522	9	36	embed	embed	VERB
ajm-7522	9	37	their	their	PRON
ajm-7522	9	38	brand	brand	NOUN
ajm-7522	9	39	management	management	NOUN
ajm-7522	9	40	and	and	CCONJ
ajm-7522	9	41	communicative	communicative	ADJ
ajm-7522	9	42	target	target	NOUN
ajm-7522	9	43	group	group	NOUN
ajm-7522	9	44	approach	approach	NOUN
ajm-7522	9	45	in	in	ADP
ajm-7522	9	46	an	an	DET
ajm-7522	9	47	attractive	attractive	ADJ
ajm-7522	9	48	sporting	sporting	NOUN
ajm-7522	9	49	environment	environment	NOUN
ajm-7522	9	50	.	.	PUNCT
ajm-7522	10	1	sports	sport	NOUN
ajm-7522	10	2	event	event	NOUN
ajm-7522	10	3	organizers	organizer	NOUN
ajm-7522	10	4	therefore	therefore	ADV
ajm-7522	10	5	sell	sell	VERB
ajm-7522	10	6	privileged	privileged	ADJ
ajm-7522	10	7	marketing	marketing	NOUN
ajm-7522	10	8	rights	right	NOUN
ajm-7522	10	9	for	for	ADP
ajm-7522	10	10	their	their	PRON
ajm-7522	10	11	event	event	NOUN
ajm-7522	10	12	to	to	ADP
ajm-7522	10	13	official	official	ADJ
ajm-7522	10	14	sponsors	sponsor	NOUN
ajm-7522	10	15	,	,	PUNCT
ajm-7522	10	16	who	who	PRON
ajm-7522	10	17	in	in	ADP
ajm-7522	10	18	return	return	NOUN
ajm-7522	10	19	acquire	acquire	VERB
ajm-7522	10	20	exclusive	exclusive	ADJ
ajm-7522	10	21	opportunities	opportunity	NOUN
ajm-7522	10	22	to	to	PART
ajm-7522	10	23	use	use	VERB
ajm-7522	10	24	the	the	DET
ajm-7522	10	25	event	event	NOUN
ajm-7522	10	26	for	for	ADP
ajm-7522	10	27	their	their	PRON
ajm-7522	10	28	advertising	advertising	NOUN
ajm-7522	10	29	.	.	PUNCT
ajm-7522	11	1	on	on	ADP
ajm-7522	11	2	the	the	DET
ajm-7522	11	3	other	other	ADJ
ajm-7522	11	4	hand	hand	NOUN
ajm-7522	11	5	,	,	PUNCT
ajm-7522	11	6	ambush	ambush	NOUN
ajm-7522	11	7	marketing	marketing	NOUN
ajm-7522	11	8	characterizes	characterize	VERB
ajm-7522	11	9	the	the	DET
ajm-7522	11	10	approach	approach	NOUN
ajm-7522	11	11	of	of	ADP
ajm-7522	11	12	companies	company	NOUN
ajm-7522	11	13	that	that	PRON
ajm-7522	11	14	have	have	VERB
ajm-7522	11	15	no	no	DET
ajm-7522	11	16	marketing	marketing	NOUN
ajm-7522	11	17	rights	right	NOUN
ajm-7522	11	18	to	to	ADP
ajm-7522	11	19	an	an	DET
ajm-7522	11	20	event	event	NOUN
ajm-7522	11	21	but	but	CCONJ
ajm-7522	11	22	establish	establish	VERB
ajm-7522	11	23	a	a	DET
ajm-7522	11	24	connection	connection	NOUN
ajm-7522	11	25	to	to	ADP
ajm-7522	11	26	this	this	DET
ajm-7522	11	27	event	event	NOUN
ajm-7522	11	28	in	in	ADP
ajm-7522	11	29	various	various	ADJ
ajm-7522	11	30	ways	way	NOUN
ajm-7522	11	31	through	through	ADP
ajm-7522	11	32	their	their	PRON
ajm-7522	11	33	marketing	marketing	NOUN
ajm-7522	11	34	measures	measure	NOUN
ajm-7522	11	35	.	.	PUNCT
ajm-7522	12	1	there	there	PRON
ajm-7522	12	2	is	be	VERB
ajm-7522	12	3	often	often	ADV
ajm-7522	12	4	a	a	DET
ajm-7522	12	5	fine	fine	ADJ
ajm-7522	12	6	line	line	NOUN
ajm-7522	12	7	between	between	ADP
ajm-7522	12	8	violating	violate	VERB
ajm-7522	12	9	sponsorship	sponsorship	NOUN
ajm-7522	12	10	rights	right	NOUN
ajm-7522	12	11	and	and	CCONJ
ajm-7522	12	12	creative	creative	ADJ
ajm-7522	12	13	and	and	CCONJ
ajm-7522	12	14	innovative	innovative	ADJ
ajm-7522	12	15	communication	communication	NOUN
ajm-7522	12	16	policy	policy	NOUN
ajm-7522	12	17	,	,	PUNCT
ajm-7522	12	18	which	which	PRON
ajm-7522	12	19	is	be	AUX
ajm-7522	12	20	why	why	SCONJ
ajm-7522	12	21	ambush	ambush	NOUN
ajm-7522	12	22	marketing	marketing	NOUN
ajm-7522	12	23	is	be	AUX
ajm-7522	12	24	the	the	DET
ajm-7522	12	25	subject	subject	NOUN
ajm-7522	12	26	of	of	ADP
ajm-7522	12	27	controversial	controversial	ADJ
ajm-7522	12	28	debate	debate	NOUN
ajm-7522	12	29	.	.	PUNCT
ajm-7522	13	1	the	the	DET
ajm-7522	13	2	phenomenon	phenomenon	NOUN
ajm-7522	13	3	of	of	ADP
ajm-7522	13	4	ambush	ambush	NOUN
ajm-7522	13	5	marketing	marketing	NOUN
ajm-7522	13	6	has	have	AUX
ajm-7522	13	7	become	become	VERB
ajm-7522	13	8	significantly	significantly	ADV
ajm-7522	13	9	more	more	ADV
ajm-7522	13	10	important	important	ADJ
ajm-7522	13	11	and	and	CCONJ
ajm-7522	13	12	professional	professional	ADJ
ajm-7522	13	13	in	in	ADP
ajm-7522	13	14	practice	practice	NOUN
ajm-7522	13	15	in	in	ADP
ajm-7522	13	16	recent	recent	ADJ
ajm-7522	13	17	years	year	NOUN
ajm-7522	13	18	.	.	PUNCT
ajm-7522	14	1	from	from	ADP
ajm-7522	14	2	a	a	DET
ajm-7522	14	3	theoretical	theoretical	ADJ
ajm-7522	14	4	perspective	perspective	NOUN
ajm-7522	14	5	,	,	PUNCT
ajm-7522	14	6	the	the	DET
ajm-7522	14	7	topic	topic	NOUN
ajm-7522	14	8	has	have	AUX
ajm-7522	14	9	so	so	ADV
ajm-7522	14	10	far	far	ADV
ajm-7522	14	11	mainly	mainly	ADV
ajm-7522	14	12	been	be	AUX
ajm-7522	14	13	addressed	address	VERB
ajm-7522	14	14	by	by	ADP
ajm-7522	14	15	anglo	anglo	ADJ
ajm-7522	14	16	-	-	PUNCT
ajm-7522	14	17	american	american	ADJ
ajm-7522	14	18	economists	economist	NOUN
ajm-7522	14	19	(	(	PUNCT
ajm-7522	14	20	e.g.	e.g.	ADV
ajm-7522	14	21	meenaghan	meenaghan	NOUN
ajm-7522	14	22	,	,	PUNCT
ajm-7522	14	23	1994	1994	NUM
ajm-7522	14	24	;	;	PUNCT
ajm-7522	14	25	shani	shani	PROPN
ajm-7522	14	26	&	&	CCONJ
ajm-7522	14	27	sandler	sandler	PROPN
ajm-7522	14	28	,	,	PUNCT
ajm-7522	14	29	1998	1998	NUM
ajm-7522	14	30	;	;	PUNCT
ajm-7522	14	31	mcdaniel	mcdaniel	PROPN
ajm-7522	14	32	&	&	CCONJ
ajm-7522	14	33	kinney	kinney	PROPN
ajm-7522	14	34	,	,	PUNCT
ajm-7522	14	35	1998	1998	NUM
ajm-7522	14	36	;	;	PUNCT
ajm-7522	14	37	lyberger	lyberger	PROPN
ajm-7522	14	38	&	&	CCONJ
ajm-7522	14	39	mccarthy	mccarthy	PROPN
ajm-7522	14	40	,	,	PUNCT
ajm-7522	14	41	2001	2001	NUM
ajm-7522	14	42	;	;	PUNCT
ajm-7522	14	43	dickson	dickson	PROPN
ajm-7522	14	44	,	,	PUNCT
ajm-7522	14	45	naylor	naylor	PROPN
ajm-7522	14	46	&	&	CCONJ
ajm-7522	14	47	phelps	phelps	PROPN
ajm-7522	14	48	,	,	PUNCT
ajm-7522	14	49	2015	2015	NUM
ajm-7522	14	50	)	)	PUNCT
ajm-7522	14	51	and	and	CCONJ
ajm-7522	14	52	legal	legal	ADJ
ajm-7522	14	53	scholars	scholar	NOUN
ajm-7522	14	54	(	(	PUNCT
ajm-7522	14	55	e.g.	e.g.	ADV
ajm-7522	14	56	bean	bean	NOUN
ajm-7522	14	57	,	,	PUNCT
ajm-7522	14	58	1995	1995	NUM
ajm-7522	14	59	;	;	PUNCT
ajm-7522	14	60	wittneben	wittneben	PROPN
ajm-7522	14	61	&	&	CCONJ
ajm-7522	14	62	soldner	soldner	PROPN
ajm-7522	14	63	,	,	PUNCT
ajm-7522	14	64	2006	2006	NUM
ajm-7522	14	65	;	;	PUNCT
ajm-7522	14	66	melwitz	melwitz	NOUN
ajm-7522	14	67	,	,	PUNCT
ajm-7522	14	68	2008	2008	NUM
ajm-7522	14	69	;	;	PUNCT
ajm-7522	14	70	heermann	heermann	PROPN
ajm-7522	14	71	,	,	PUNCT
ajm-7522	14	72	2011	2011	NUM
ajm-7522	14	73	;	;	PUNCT
ajm-7522	14	74	ellis	ellis	PROPN
ajm-7522	14	75	,	,	PUNCT
ajm-7522	14	76	parent	parent	NOUN
ajm-7522	14	77	&	&	CCONJ
ajm-7522	14	78	séguin	séguin	PROPN
ajm-7522	14	79	,	,	PUNCT
ajm-7522	14	80	2016	2016	NUM
ajm-7522	14	81	)	)	PUNCT
ajm-7522	14	82	.	.	PUNCT
ajm-7522	15	1	however	however	ADV
ajm-7522	15	2	,	,	PUNCT
ajm-7522	15	3	the	the	DET
ajm-7522	15	4	intensification	intensification	NOUN
ajm-7522	15	5	of	of	ADP
ajm-7522	15	6	competition	competition	NOUN
ajm-7522	15	7	in	in	ADP
ajm-7522	15	8	the	the	DET
ajm-7522	15	9	communication	communication	NOUN
ajm-7522	15	10	and	and	CCONJ
ajm-7522	15	11	sponsorship	sponsorship	NOUN
ajm-7522	15	12	markets	market	NOUN
ajm-7522	15	13	has	have	AUX
ajm-7522	15	14	meant	mean	VERB
ajm-7522	15	15	that	that	SCONJ
ajm-7522	15	16	the	the	DET
ajm-7522	15	17	use	use	NOUN
ajm-7522	15	18	of	of	ADP
ajm-7522	15	19	ambush	ambush	NOUN
ajm-7522	15	20	marketing	marketing	NOUN
ajm-7522	15	21	as	as	ADP
ajm-7522	15	22	a	a	DET
ajm-7522	15	23	marketing	marketing	NOUN
ajm-7522	15	24	instrument	instrument	NOUN
ajm-7522	15	25	can	can	AUX
ajm-7522	15	26	now	now	ADV
ajm-7522	15	27	be	be	AUX
ajm-7522	15	28	observed	observe	VERB
ajm-7522	15	29	worldwide	worldwide	ADV
ajm-7522	15	30	and	and	CCONJ
ajm-7522	15	31	,	,	PUNCT
ajm-7522	15	32	in	in	ADP
ajm-7522	15	33	addition	addition	NOUN
ajm-7522	15	34	to	to	ADP
ajm-7522	15	35	legal	legal	ADJ
ajm-7522	15	36	aspects	aspect	NOUN
ajm-7522	15	37	,	,	PUNCT
ajm-7522	15	38	other	other	ADJ
ajm-7522	15	39	aspects	aspect	NOUN
ajm-7522	15	40	are	be	AUX
ajm-7522	15	41	also	also	ADV
ajm-7522	15	42	important	important	ADJ
ajm-7522	15	43	for	for	ADP
ajm-7522	15	44	critical	critical	ADJ
ajm-7522	15	45	consideration	consideration	NOUN
ajm-7522	15	46	.	.	PUNCT
ajm-7522	16	1	72	72	NUM
ajm-7522	16	2	american	american	ADJ
ajm-7522	16	3	journal	journal	PROPN
ajm-7522	16	4	of	of	ADP
ajm-7522	16	5	management	management	NOUN
ajm-7522	16	6	vol	vol	NOUN
ajm-7522	16	7	.	.	PUNCT
ajm-7522	17	1	25(1	25(1	X
ajm-7522	17	2	)	)	PUNCT
ajm-7522	17	3	2025	2025	NUM
ajm-7522	17	4	principles	principle	NOUN
ajm-7522	17	5	of	of	ADP
ajm-7522	17	6	ambush	ambush	NOUN
ajm-7522	17	7	marketing	marketing	NOUN
ajm-7522	17	8	ambush	ambush	NOUN
ajm-7522	17	9	marketing	marketing	NOUN
ajm-7522	17	10	(	(	PUNCT
ajm-7522	17	11	or	or	CCONJ
ajm-7522	17	12	ambushing	ambush	VERB
ajm-7522	17	13	)	)	PUNCT
ajm-7522	17	14	refers	refer	VERB
ajm-7522	17	15	to	to	ADP
ajm-7522	17	16	a	a	DET
ajm-7522	17	17	“	"	PUNCT
ajm-7522	17	18	marketing	marketing	NOUN
ajm-7522	17	19	ambush	ambush	NOUN
ajm-7522	17	20	”	"	PUNCT
ajm-7522	17	21	.	.	PUNCT
ajm-7522	18	1	in	in	ADP
ajm-7522	18	2	more	more	ADV
ajm-7522	18	3	popular	popular	ADJ
ajm-7522	18	4	scientific	scientific	ADJ
ajm-7522	18	5	sources	source	NOUN
ajm-7522	18	6	,	,	PUNCT
ajm-7522	18	7	ambush	ambush	NOUN
ajm-7522	18	8	marketing	marketing	NOUN
ajm-7522	18	9	is	be	AUX
ajm-7522	18	10	often	often	ADV
ajm-7522	18	11	used	use	VERB
ajm-7522	18	12	synonymously	synonymously	ADV
ajm-7522	18	13	with	with	ADP
ajm-7522	18	14	terms	term	NOUN
ajm-7522	18	15	such	such	ADJ
ajm-7522	18	16	as	as	ADP
ajm-7522	18	17	“	"	PUNCT
ajm-7522	18	18	free	free	ADJ
ajm-7522	18	19	-	-	PUNCT
ajm-7522	18	20	riding	riding	NOUN
ajm-7522	18	21	”	"	PUNCT
ajm-7522	18	22	,	,	PUNCT
ajm-7522	18	23	“	"	PUNCT
ajm-7522	18	24	parasitic	parasitic	ADJ
ajm-7522	18	25	marketing	marketing	NOUN
ajm-7522	18	26	”	"	PUNCT
ajm-7522	18	27	and	and	CCONJ
ajm-7522	18	28	“	"	PUNCT
ajm-7522	18	29	parasite	parasite	ADJ
ajm-7522	18	30	marketing	marketing	NOUN
ajm-7522	18	31	”	"	PUNCT
ajm-7522	18	32	.	.	PUNCT
ajm-7522	19	1	official	official	ADJ
ajm-7522	19	2	sponsors	sponsor	NOUN
ajm-7522	19	3	refer	refer	VERB
ajm-7522	19	4	to	to	ADP
ajm-7522	19	5	this	this	DET
ajm-7522	19	6	ambush	ambush	NOUN
ajm-7522	19	7	of	of	ADP
ajm-7522	19	8	expensively	expensively	ADV
ajm-7522	19	9	purchased	purchase	VERB
ajm-7522	19	10	advertising	advertising	NOUN
ajm-7522	19	11	rights	right	NOUN
ajm-7522	19	12	as	as	ADP
ajm-7522	19	13	“	"	PUNCT
ajm-7522	19	14	theft	theft	NOUN
ajm-7522	19	15	”	"	PUNCT
ajm-7522	19	16	and	and	CCONJ
ajm-7522	19	17	emphasize	emphasize	VERB
ajm-7522	19	18	the	the	DET
ajm-7522	19	19	illegal	illegal	ADJ
ajm-7522	19	20	aspects	aspect	NOUN
ajm-7522	19	21	of	of	ADP
ajm-7522	19	22	ambush	ambush	NOUN
ajm-7522	19	23	marketing	marketing	NOUN
ajm-7522	19	24	(	(	PUNCT
ajm-7522	19	25	payne	payne	PROPN
ajm-7522	19	26	,	,	PUNCT
ajm-7522	19	27	1998	1998	NUM
ajm-7522	19	28	;	;	PUNCT
ajm-7522	19	29	townley	townley	PROPN
ajm-7522	19	30	,	,	PUNCT
ajm-7522	19	31	harrington	harrington	PROPN
ajm-7522	19	32	&	&	CCONJ
ajm-7522	19	33	couchman	couchman	PROPN
ajm-7522	19	34	,	,	PUNCT
ajm-7522	19	35	1998	1998	NUM
ajm-7522	19	36	;	;	PUNCT
ajm-7522	19	37	burton	burton	PROPN
ajm-7522	19	38	&	&	CCONJ
ajm-7522	19	39	chadwick	chadwick	PROPN
ajm-7522	19	40	,	,	PUNCT
ajm-7522	19	41	2018	2018	NUM
ajm-7522	19	42	)	)	PUNCT
ajm-7522	19	43	.	.	PUNCT
ajm-7522	20	1	however	however	ADV
ajm-7522	20	2	,	,	PUNCT
ajm-7522	20	3	there	there	PRON
ajm-7522	20	4	are	be	VERB
ajm-7522	20	5	also	also	ADV
ajm-7522	20	6	representatives	representative	NOUN
ajm-7522	20	7	of	of	ADP
ajm-7522	20	8	an	an	DET
ajm-7522	20	9	opposing	opposing	ADJ
ajm-7522	20	10	position	position	NOUN
ajm-7522	20	11	.	.	PUNCT
ajm-7522	21	1	they	they	PRON
ajm-7522	21	2	see	see	VERB
ajm-7522	21	3	ambush	ambush	NOUN
ajm-7522	21	4	marketing	marketing	NOUN
ajm-7522	21	5	as	as	ADP
ajm-7522	21	6	a	a	DET
ajm-7522	21	7	“	"	PUNCT
ajm-7522	21	8	legitimate	legitimate	ADJ
ajm-7522	21	9	force	force	NOUN
ajm-7522	21	10	”	"	PUNCT
ajm-7522	21	11	that	that	PRON
ajm-7522	21	12	helps	help	VERB
ajm-7522	21	13	the	the	DET
ajm-7522	21	14	sports	sport	NOUN
ajm-7522	21	15	sponsorship	sponsorship	NOUN
ajm-7522	21	16	market	market	NOUN
ajm-7522	21	17	to	to	PART
ajm-7522	21	18	become	become	VERB
ajm-7522	21	19	more	more	ADV
ajm-7522	21	20	efficient	efficient	ADJ
ajm-7522	21	21	:	:	PUNCT
ajm-7522	21	22	“	"	PUNCT
ajm-7522	21	23	...	...	PUNCT
ajm-7522	21	24	all	all	DET
ajm-7522	21	25	this	this	DET
ajm-7522	21	26	talk	talk	NOUN
ajm-7522	21	27	about	about	ADP
ajm-7522	21	28	unethical	unethical	ADJ
ajm-7522	21	29	ambushing	ambushing	NOUN
ajm-7522	21	30	is	be	AUX
ajm-7522	21	31	...	...	PUNCT
ajm-7522	21	32	intellectual	intellectual	ADJ
ajm-7522	21	33	rubbish	rubbish	NOUN
ajm-7522	21	34	and	and	CCONJ
ajm-7522	21	35	postured	posture	VERB
ajm-7522	21	36	by	by	ADP
ajm-7522	21	37	people	people	NOUN
ajm-7522	21	38	who	who	PRON
ajm-7522	21	39	are	be	AUX
ajm-7522	21	40	sloppy	sloppy	ADJ
ajm-7522	21	41	marketers	marketer	NOUN
ajm-7522	21	42	”	"	PUNCT
ajm-7522	21	43	(	(	PUNCT
ajm-7522	21	44	welsh	welsh	NOUN
ajm-7522	21	45	,	,	PUNCT
ajm-7522	21	46	2002	2002	NUM
ajm-7522	21	47	,	,	PUNCT
ajm-7522	21	48	n.p	n.p	PROPN
ajm-7522	21	49	.	.	PROPN
ajm-7522	21	50	)	)	PUNCT
ajm-7522	21	51	.	.	PUNCT
ajm-7522	22	1	definition	definition	NOUN
ajm-7522	22	2	of	of	ADP
ajm-7522	22	3	ambush	ambush	NOUN
ajm-7522	22	4	marketing	marketing	NOUN
ajm-7522	22	5	ambush	ambush	NOUN
ajm-7522	22	6	marketing	marketing	NOUN
ajm-7522	22	7	was	be	AUX
ajm-7522	22	8	first	first	ADV
ajm-7522	22	9	coined	coin	VERB
ajm-7522	22	10	by	by	ADP
ajm-7522	22	11	bayless	bayless	NOUN
ajm-7522	22	12	(	(	PUNCT
ajm-7522	22	13	1988	1988	NUM
ajm-7522	22	14	,	,	PUNCT
ajm-7522	22	15	p.	p.	NOUN
ajm-7522	22	16	1	1	NUM
ajm-7522	22	17	)	)	PUNCT
ajm-7522	22	18	as	as	ADP
ajm-7522	22	19	“	"	PUNCT
ajm-7522	22	20	a	a	DET
ajm-7522	22	21	popular	popular	ADJ
ajm-7522	22	22	tactic	tactic	NOUN
ajm-7522	22	23	[	[	X
ajm-7522	22	24	…	…	X
ajm-7522	22	25	]	]	X
ajm-7522	22	26	to	to	PART
ajm-7522	22	27	take	take	VERB
ajm-7522	22	28	advantage	advantage	NOUN
ajm-7522	22	29	of	of	ADP
ajm-7522	22	30	[	[	X
ajm-7522	22	31	…	…	X
ajm-7522	22	32	]	]	X
ajm-7522	22	33	an	an	DET
ajm-7522	22	34	event	event	NOUN
ajm-7522	22	35	”	"	PUNCT
ajm-7522	22	36	.	.	PUNCT
ajm-7522	23	1	this	this	DET
ajm-7522	23	2	simple	simple	ADJ
ajm-7522	23	3	,	,	PUNCT
ajm-7522	23	4	unambiguous	unambiguous	ADJ
ajm-7522	23	5	definition	definition	NOUN
ajm-7522	23	6	describes	describe	VERB
ajm-7522	23	7	the	the	DET
ajm-7522	23	8	false	false	ADJ
ajm-7522	23	9	association	association	NOUN
ajm-7522	23	10	by	by	ADP
ajm-7522	23	11	a	a	DET
ajm-7522	23	12	company	company	NOUN
ajm-7522	23	13	not	not	PART
ajm-7522	23	14	sponsoring	sponsor	VERB
ajm-7522	23	15	an	an	DET
ajm-7522	23	16	event	event	NOUN
ajm-7522	23	17	with	with	ADP
ajm-7522	23	18	a	a	DET
ajm-7522	23	19	view	view	NOUN
ajm-7522	23	20	to	to	PART
ajm-7522	23	21	derive	derive	VERB
ajm-7522	23	22	similar	similar	ADJ
ajm-7522	23	23	benefits	benefit	NOUN
ajm-7522	23	24	as	as	SCONJ
ajm-7522	23	25	official	official	ADJ
ajm-7522	23	26	sponsors	sponsor	NOUN
ajm-7522	23	27	of	of	ADP
ajm-7522	23	28	the	the	DET
ajm-7522	23	29	event	event	NOUN
ajm-7522	23	30	do	do	VERB
ajm-7522	23	31	.	.	PUNCT
ajm-7522	24	1	an	an	DET
ajm-7522	24	2	early	early	ADJ
ajm-7522	24	3	academic	academic	ADJ
ajm-7522	24	4	definition	definition	NOUN
ajm-7522	24	5	of	of	ADP
ajm-7522	24	6	ambush	ambush	NOUN
ajm-7522	24	7	marketing	marketing	NOUN
ajm-7522	24	8	comes	come	VERB
ajm-7522	24	9	from	from	ADP
ajm-7522	24	10	meenaghan	meenaghan	NOUN
ajm-7522	24	11	(	(	PUNCT
ajm-7522	24	12	1994	1994	NUM
ajm-7522	24	13	,	,	PUNCT
ajm-7522	24	14	p.	p.	NOUN
ajm-7522	24	15	79	79	NUM
ajm-7522	24	16	)	)	PUNCT
ajm-7522	24	17	.	.	PUNCT
ajm-7522	25	1	he	he	PRON
ajm-7522	25	2	describes	describe	VERB
ajm-7522	25	3	ambush	ambush	NOUN
ajm-7522	25	4	marketing	marketing	NOUN
ajm-7522	25	5	as	as	ADP
ajm-7522	25	6	“	"	PUNCT
ajm-7522	25	7	the	the	DET
ajm-7522	25	8	practice	practice	NOUN
ajm-7522	25	9	whereby	whereby	SCONJ
ajm-7522	25	10	another	another	DET
ajm-7522	25	11	company	company	NOUN
ajm-7522	25	12	,	,	PUNCT
ajm-7522	25	13	often	often	ADV
ajm-7522	25	14	a	a	DET
ajm-7522	25	15	competitor	competitor	NOUN
ajm-7522	25	16	,	,	PUNCT
ajm-7522	25	17	intrudes	intrude	VERB
ajm-7522	25	18	upon	upon	SCONJ
ajm-7522	25	19	public	public	ADJ
ajm-7522	25	20	attention	attention	NOUN
ajm-7522	25	21	surrounding	surround	VERB
ajm-7522	25	22	the	the	DET
ajm-7522	25	23	event	event	NOUN
ajm-7522	25	24	,	,	PUNCT
ajm-7522	25	25	thereby	thereby	ADV
ajm-7522	25	26	deflecting	deflect	VERB
ajm-7522	25	27	attention	attention	NOUN
ajm-7522	25	28	toward	toward	ADP
ajm-7522	25	29	themselves	themselves	PRON
ajm-7522	25	30	and	and	CCONJ
ajm-7522	25	31	away	away	ADV
ajm-7522	25	32	from	from	ADP
ajm-7522	25	33	the	the	DET
ajm-7522	25	34	sponsor	sponsor	NOUN
ajm-7522	25	35	”	"	PUNCT
ajm-7522	25	36	.	.	PUNCT
ajm-7522	26	1	chadwick	chadwick	PROPN
ajm-7522	26	2	and	and	CCONJ
ajm-7522	26	3	burton	burton	PROPN
ajm-7522	26	4	(	(	PUNCT
ajm-7522	26	5	2011	2011	NUM
ajm-7522	26	6	,	,	PUNCT
ajm-7522	26	7	p.	p.	NOUN
ajm-7522	26	8	714	714	NUM
ajm-7522	26	9	)	)	PUNCT
ajm-7522	26	10	define	define	VERB
ajm-7522	26	11	ambush	ambush	NOUN
ajm-7522	26	12	marketing	marketing	NOUN
ajm-7522	26	13	as	as	ADP
ajm-7522	26	14	“	"	PUNCT
ajm-7522	26	15	a	a	DET
ajm-7522	26	16	form	form	NOUN
ajm-7522	26	17	of	of	ADP
ajm-7522	26	18	associative	associative	ADJ
ajm-7522	26	19	marketing	marketing	NOUN
ajm-7522	26	20	which	which	PRON
ajm-7522	26	21	an	an	DET
ajm-7522	26	22	organization	organization	NOUN
ajm-7522	26	23	designs	design	VERB
ajm-7522	26	24	to	to	PART
ajm-7522	26	25	capitalize	capitalize	VERB
ajm-7522	26	26	on	on	ADP
ajm-7522	26	27	the	the	DET
ajm-7522	26	28	awareness	awareness	NOUN
ajm-7522	26	29	,	,	PUNCT
ajm-7522	26	30	attention	attention	NOUN
ajm-7522	26	31	,	,	PUNCT
ajm-7522	26	32	goodwill	goodwill	NOUN
ajm-7522	26	33	,	,	PUNCT
ajm-7522	26	34	and	and	CCONJ
ajm-7522	26	35	other	other	ADJ
ajm-7522	26	36	benefits	benefit	NOUN
ajm-7522	26	37	,	,	PUNCT
ajm-7522	26	38	generated	generate	VERB
ajm-7522	26	39	by	by	ADP
ajm-7522	26	40	having	have	VERB
ajm-7522	26	41	an	an	DET
ajm-7522	26	42	association	association	NOUN
ajm-7522	26	43	with	with	ADP
ajm-7522	26	44	an	an	DET
ajm-7522	26	45	event	event	NOUN
ajm-7522	26	46	or	or	CCONJ
ajm-7522	26	47	property	property	NOUN
ajm-7522	26	48	,	,	PUNCT
ajm-7522	26	49	without	without	ADP
ajm-7522	26	50	the	the	DET
ajm-7522	26	51	organization	organization	NOUN
ajm-7522	26	52	having	have	VERB
ajm-7522	26	53	an	an	DET
ajm-7522	26	54	official	official	ADJ
ajm-7522	26	55	or	or	CCONJ
ajm-7522	26	56	direct	direct	ADJ
ajm-7522	26	57	connection	connection	NOUN
ajm-7522	26	58	to	to	ADP
ajm-7522	26	59	that	that	DET
ajm-7522	26	60	event	event	NOUN
ajm-7522	26	61	or	or	CCONJ
ajm-7522	26	62	property	property	NOUN
ajm-7522	26	63	”	"	PUNCT
ajm-7522	26	64	.	.	PUNCT
ajm-7522	27	1	it	it	PRON
ajm-7522	27	2	is	be	AUX
ajm-7522	27	3	clear	clear	ADJ
ajm-7522	27	4	from	from	ADP
ajm-7522	27	5	these	these	DET
ajm-7522	27	6	definitions	definition	NOUN
ajm-7522	27	7	that	that	PRON
ajm-7522	27	8	ambush	ambush	NOUN
ajm-7522	27	9	marketing	marketing	NOUN
ajm-7522	27	10	occurs	occur	VERB
ajm-7522	27	11	particularly	particularly	ADV
ajm-7522	27	12	in	in	ADP
ajm-7522	27	13	the	the	DET
ajm-7522	27	14	context	context	NOUN
ajm-7522	27	15	of	of	ADP
ajm-7522	27	16	sponsored	sponsor	VERB
ajm-7522	27	17	sporting	sporting	NOUN
ajm-7522	27	18	events	event	NOUN
ajm-7522	27	19	and	and	CCONJ
ajm-7522	27	20	is	be	AUX
ajm-7522	27	21	often	often	ADV
ajm-7522	27	22	initiated	initiate	VERB
ajm-7522	27	23	by	by	ADP
ajm-7522	27	24	direct	direct	ADJ
ajm-7522	27	25	industry	industry	NOUN
ajm-7522	27	26	competitors	competitor	NOUN
ajm-7522	27	27	of	of	ADP
ajm-7522	27	28	official	official	ADJ
ajm-7522	27	29	sponsors	sponsor	NOUN
ajm-7522	27	30	.	.	PUNCT
ajm-7522	28	1	the	the	DET
ajm-7522	28	2	following	follow	VERB
ajm-7522	28	3	definition	definition	NOUN
ajm-7522	28	4	will	will	AUX
ajm-7522	28	5	be	be	AUX
ajm-7522	28	6	used	use	VERB
ajm-7522	28	7	for	for	ADP
ajm-7522	28	8	the	the	DET
ajm-7522	28	9	following	follow	VERB
ajm-7522	28	10	analysis	analysis	NOUN
ajm-7522	28	11	:	:	PUNCT
ajm-7522	28	12	ambush	ambush	NOUN
ajm-7522	28	13	marketing	marketing	NOUN
ajm-7522	28	14	is	be	AUX
ajm-7522	28	15	the	the	DET
ajm-7522	28	16	approach	approach	NOUN
ajm-7522	28	17	of	of	ADP
ajm-7522	28	18	companies	company	NOUN
ajm-7522	28	19	to	to	PART
ajm-7522	28	20	signal	signal	VERB
ajm-7522	28	21	to	to	ADP
ajm-7522	28	22	the	the	DET
ajm-7522	28	23	direct	direct	ADJ
ajm-7522	28	24	and	and	CCONJ
ajm-7522	28	25	indirect	indirect	ADJ
ajm-7522	28	26	audience	audience	NOUN
ajm-7522	28	27	of	of	ADP
ajm-7522	28	28	a	a	DET
ajm-7522	28	29	(	(	PUNCT
ajm-7522	28	30	sports	sport	NOUN
ajm-7522	28	31	)	)	PUNCT
ajm-7522	28	32	event	event	NOUN
ajm-7522	28	33	the	the	DET
ajm-7522	28	34	impression	impression	NOUN
ajm-7522	28	35	of	of	ADP
ajm-7522	28	36	a	a	DET
ajm-7522	28	37	connection	connection	NOUN
ajm-7522	28	38	to	to	ADP
ajm-7522	28	39	the	the	DET
ajm-7522	28	40	event	event	NOUN
ajm-7522	28	41	through	through	ADP
ajm-7522	28	42	their	their	PRON
ajm-7522	28	43	own	own	ADJ
ajm-7522	28	44	marketing	marketing	NOUN
ajm-7522	28	45	,	,	PUNCT
ajm-7522	28	46	especially	especially	ADV
ajm-7522	28	47	communication	communication	NOUN
ajm-7522	28	48	measures	measure	NOUN
ajm-7522	28	49	.	.	PUNCT
ajm-7522	29	1	however	however	ADV
ajm-7522	29	2	,	,	PUNCT
ajm-7522	29	3	the	the	DET
ajm-7522	29	4	companies	company	NOUN
ajm-7522	29	5	in	in	ADP
ajm-7522	29	6	question	question	NOUN
ajm-7522	29	7	do	do	AUX
ajm-7522	29	8	not	not	PART
ajm-7522	29	9	have	have	AUX
ajm-7522	29	10	legalized	legalize	VERB
ajm-7522	29	11	or	or	CCONJ
ajm-7522	29	12	merely	merely	ADV
ajm-7522	29	13	underprivileged	underprivileged	ADJ
ajm-7522	29	14	marketing	marketing	NOUN
ajm-7522	29	15	rights	right	NOUN
ajm-7522	29	16	to	to	ADP
ajm-7522	29	17	this	this	DET
ajm-7522	29	18	third	third	ADJ
ajm-7522	29	19	-	-	PUNCT
ajm-7522	29	20	party	party	NOUN
ajm-7522	29	21	-	-	PUNCT
ajm-7522	29	22	sponsored	sponsor	VERB
ajm-7522	29	23	event	event	NOUN
ajm-7522	29	24	.	.	PUNCT
ajm-7522	30	1	in	in	ADP
ajm-7522	30	2	this	this	DET
ajm-7522	30	3	way	way	NOUN
ajm-7522	30	4	,	,	PUNCT
ajm-7522	30	5	ambushers	ambusher	NOUN
ajm-7522	30	6	,	,	PUNCT
ajm-7522	30	7	like	like	ADP
ajm-7522	30	8	official	official	ADJ
ajm-7522	30	9	sponsors	sponsor	NOUN
ajm-7522	30	10	,	,	PUNCT
ajm-7522	30	11	want	want	VERB
ajm-7522	30	12	to	to	PART
ajm-7522	30	13	promote	promote	VERB
ajm-7522	30	14	and	and	CCONJ
ajm-7522	30	15	sell	sell	VERB
ajm-7522	30	16	products	product	NOUN
ajm-7522	30	17	through	through	ADP
ajm-7522	30	18	an	an	DET
ajm-7522	30	19	association	association	NOUN
ajm-7522	30	20	with	with	ADP
ajm-7522	30	21	the	the	DET
ajm-7522	30	22	event	event	NOUN
ajm-7522	30	23	in	in	ADP
ajm-7522	30	24	the	the	DET
ajm-7522	30	25	recipients	recipient	NOUN
ajm-7522	30	26	’	’	PART
ajm-7522	30	27	perception	perception	NOUN
ajm-7522	30	28	.	.	PUNCT
ajm-7522	31	1	the	the	DET
ajm-7522	31	2	philosophy	philosophy	NOUN
ajm-7522	31	3	of	of	ADP
ajm-7522	31	4	ambush	ambush	NOUN
ajm-7522	31	5	marketing	marketing	NOUN
ajm-7522	31	6	is	be	AUX
ajm-7522	31	7	to	to	PART
ajm-7522	31	8	achieve	achieve	VERB
ajm-7522	31	9	conventional	conventional	ADJ
ajm-7522	31	10	marketing	marketing	NOUN
ajm-7522	31	11	goals	goal	NOUN
ajm-7522	31	12	with	with	ADP
ajm-7522	31	13	unconventional	unconventional	ADJ
ajm-7522	31	14	methods	method	NOUN
ajm-7522	31	15	.	.	PUNCT
ajm-7522	32	1	as	as	ADP
ajm-7522	32	2	a	a	DET
ajm-7522	32	3	rule	rule	NOUN
ajm-7522	32	4	,	,	PUNCT
ajm-7522	32	5	the	the	DET
ajm-7522	32	6	aim	aim	NOUN
ajm-7522	32	7	is	be	AUX
ajm-7522	32	8	to	to	PART
ajm-7522	32	9	achieve	achieve	VERB
ajm-7522	32	10	the	the	DET
ajm-7522	32	11	greatest	great	ADJ
ajm-7522	32	12	possible	possible	ADJ
ajm-7522	32	13	effect	effect	NOUN
ajm-7522	32	14	with	with	ADP
ajm-7522	32	15	a	a	DET
ajm-7522	32	16	comparatively	comparatively	ADV
ajm-7522	32	17	small	small	ADJ
ajm-7522	32	18	investment	investment	NOUN
ajm-7522	32	19	.	.	PUNCT
ajm-7522	33	1	ambush	ambush	NOUN
ajm-7522	33	2	marketing	marketing	NOUN
ajm-7522	33	3	can	can	AUX
ajm-7522	33	4	,	,	PUNCT
ajm-7522	33	5	therefore	therefore	ADV
ajm-7522	33	6	,	,	PUNCT
ajm-7522	33	7	be	be	AUX
ajm-7522	33	8	classified	classify	VERB
ajm-7522	33	9	as	as	ADP
ajm-7522	33	10	an	an	DET
ajm-7522	33	11	instrument	instrument	NOUN
ajm-7522	33	12	of	of	ADP
ajm-7522	33	13	guerrilla	guerrilla	NOUN
ajm-7522	33	14	marketing	marketing	NOUN
ajm-7522	33	15	.	.	PUNCT
ajm-7522	34	1	the	the	DET
ajm-7522	34	2	use	use	NOUN
ajm-7522	34	3	of	of	ADP
ajm-7522	34	4	ambush	ambush	NOUN
ajm-7522	34	5	marketing	marketing	NOUN
ajm-7522	34	6	is	be	AUX
ajm-7522	34	7	often	often	ADV
ajm-7522	34	8	on	on	ADP
ajm-7522	34	9	the	the	DET
ajm-7522	34	10	borderline	borderline	NOUN
ajm-7522	34	11	of	of	ADP
ajm-7522	34	12	legality	legality	NOUN
ajm-7522	34	13	.	.	PUNCT
ajm-7522	35	1	objectives	objective	NOUN
ajm-7522	35	2	of	of	ADP
ajm-7522	35	3	ambush	ambush	NOUN
ajm-7522	35	4	marketing	market	VERB
ajm-7522	35	5	the	the	DET
ajm-7522	35	6	idea	idea	NOUN
ajm-7522	35	7	of	of	ADP
ajm-7522	35	8	ambush	ambush	NOUN
ajm-7522	35	9	marketing	marketing	NOUN
ajm-7522	35	10	is	be	AUX
ajm-7522	35	11	to	to	PART
ajm-7522	35	12	benefit	benefit	VERB
ajm-7522	35	13	from	from	ADP
ajm-7522	35	14	the	the	DET
ajm-7522	35	15	success	success	NOUN
ajm-7522	35	16	of	of	ADP
ajm-7522	35	17	sponsoring	sponsor	VERB
ajm-7522	35	18	sports	sport	NOUN
ajm-7522	35	19	events	event	NOUN
ajm-7522	35	20	without	without	ADP
ajm-7522	35	21	the	the	DET
ajm-7522	35	22	specific	specific	ADJ
ajm-7522	35	23	obligations	obligation	NOUN
ajm-7522	35	24	of	of	ADP
ajm-7522	35	25	an	an	DET
ajm-7522	35	26	official	official	ADJ
ajm-7522	35	27	sponsor	sponsor	NOUN
ajm-7522	35	28	.	.	PUNCT
ajm-7522	36	1	the	the	DET
ajm-7522	36	2	goals	goal	NOUN
ajm-7522	36	3	of	of	ADP
ajm-7522	36	4	ambush	ambush	NOUN
ajm-7522	36	5	marketers	marketer	NOUN
ajm-7522	36	6	are	be	AUX
ajm-7522	36	7	therefore	therefore	ADV
ajm-7522	36	8	largely	largely	ADV
ajm-7522	36	9	congruent	congruent	ADJ
ajm-7522	36	10	with	with	ADP
ajm-7522	36	11	the	the	DET
ajm-7522	36	12	goals	goal	NOUN
ajm-7522	36	13	of	of	ADP
ajm-7522	36	14	event	event	NOUN
ajm-7522	36	15	sponsors	sponsor	NOUN
ajm-7522	36	16	but	but	CCONJ
ajm-7522	36	17	are	be	AUX
ajm-7522	36	18	to	to	PART
ajm-7522	36	19	be	be	AUX
ajm-7522	36	20	achieved	achieve	VERB
ajm-7522	36	21	at	at	ADP
ajm-7522	36	22	a	a	DET
ajm-7522	36	23	reduced	reduce	VERB
ajm-7522	36	24	financial	financial	ADJ
ajm-7522	36	25	cost	cost	NOUN
ajm-7522	36	26	(	(	PUNCT
ajm-7522	36	27	pechtl	pechtl	NOUN
ajm-7522	36	28	,	,	PUNCT
ajm-7522	36	29	2007	2007	NUM
ajm-7522	36	30	)	)	PUNCT
ajm-7522	36	31	.	.	PUNCT
ajm-7522	37	1	the	the	DET
ajm-7522	37	2	objectives	objective	NOUN
ajm-7522	37	3	of	of	ADP
ajm-7522	37	4	ambush	ambush	NOUN
ajm-7522	37	5	marketing	marketing	NOUN
ajm-7522	37	6	can	can	AUX
ajm-7522	37	7	,	,	PUNCT
ajm-7522	37	8	therefore	therefore	ADV
ajm-7522	37	9	,	,	PUNCT
ajm-7522	37	10	be	be	AUX
ajm-7522	37	11	derived	derive	VERB
ajm-7522	37	12	from	from	ADP
ajm-7522	37	13	the	the	DET
ajm-7522	37	14	objectives	objective	NOUN
ajm-7522	37	15	of	of	ADP
ajm-7522	37	16	sponsorship	sponsorship	NOUN
ajm-7522	37	17	(	(	PUNCT
ajm-7522	37	18	bruhn	bruhn	NOUN
ajm-7522	37	19	,	,	PUNCT
ajm-7522	37	20	2010	2010	NUM
ajm-7522	37	21	)	)	PUNCT
ajm-7522	37	22	.	.	PUNCT
ajm-7522	38	1	the	the	DET
ajm-7522	38	2	focus	focus	NOUN
ajm-7522	38	3	is	be	AUX
ajm-7522	38	4	on	on	ADP
ajm-7522	38	5	achieving	achieve	VERB
ajm-7522	38	6	psychological	psychological	ADJ
ajm-7522	38	7	and	and	CCONJ
ajm-7522	38	8	communicative	communicative	ADJ
ajm-7522	38	9	objectives	objective	NOUN
ajm-7522	38	10	(	(	PUNCT
ajm-7522	38	11	see	see	VERB
ajm-7522	38	12	figure	figure	NOUN
ajm-7522	38	13	1	1	NUM
ajm-7522	38	14	)	)	PUNCT
ajm-7522	38	15	.	.	PUNCT
ajm-7522	39	1	american	american	PROPN
ajm-7522	39	2	journal	journal	PROPN
ajm-7522	39	3	of	of	ADP
ajm-7522	39	4	management	management	NOUN
ajm-7522	39	5	vol	vol	NOUN
ajm-7522	39	6	.	.	PUNCT
ajm-7522	40	1	25(1	25(1	NUM
ajm-7522	40	2	)	)	PUNCT
ajm-7522	40	3	2025	2025	NUM
ajm-7522	40	4	73	73	NUM
ajm-7522	40	5	figure	figure	NOUN
ajm-7522	40	6	1	1	NUM
ajm-7522	40	7	objectives	objective	NOUN
ajm-7522	40	8	of	of	ADP
ajm-7522	40	9	ambush	ambush	NOUN
ajm-7522	40	10	marketing	marketing	NOUN
ajm-7522	40	11	ultimately	ultimately	ADV
ajm-7522	40	12	,	,	PUNCT
ajm-7522	40	13	exploiting	exploit	VERB
ajm-7522	40	14	the	the	DET
ajm-7522	40	15	marketing	marketing	NOUN
ajm-7522	40	16	potential	potential	NOUN
ajm-7522	40	17	of	of	ADP
ajm-7522	40	18	a	a	DET
ajm-7522	40	19	sporting	sporting	NOUN
ajm-7522	40	20	event	event	NOUN
ajm-7522	40	21	implies	imply	VERB
ajm-7522	40	22	economic	economic	ADJ
ajm-7522	40	23	goals	goal	NOUN
ajm-7522	40	24	such	such	ADJ
ajm-7522	40	25	as	as	ADP
ajm-7522	40	26	sales	sale	NOUN
ajm-7522	40	27	,	,	PUNCT
ajm-7522	40	28	turnover	turnover	NOUN
ajm-7522	40	29	,	,	PUNCT
ajm-7522	40	30	market	market	NOUN
ajm-7522	40	31	share	share	NOUN
ajm-7522	40	32	and	and	CCONJ
ajm-7522	40	33	profit	profit	NOUN
ajm-7522	40	34	.	.	PUNCT
ajm-7522	41	1	this	this	PRON
ajm-7522	41	2	is	be	AUX
ajm-7522	41	3	directly	directly	ADV
ajm-7522	41	4	related	relate	VERB
ajm-7522	41	5	to	to	ADP
ajm-7522	41	6	the	the	DET
ajm-7522	41	7	offer	offer	NOUN
ajm-7522	41	8	of	of	ADP
ajm-7522	41	9	event	event	NOUN
ajm-7522	41	10	-	-	PUNCT
ajm-7522	41	11	related	relate	VERB
ajm-7522	41	12	products	product	NOUN
ajm-7522	41	13	and	and	CCONJ
ajm-7522	41	14	services	service	NOUN
ajm-7522	41	15	(	(	PUNCT
ajm-7522	41	16	pechtl	pechtl	NOUN
ajm-7522	41	17	,	,	PUNCT
ajm-7522	41	18	2007	2007	NUM
ajm-7522	41	19	)	)	PUNCT
ajm-7522	41	20	.	.	PUNCT
ajm-7522	42	1	the	the	DET
ajm-7522	42	2	pre	pre	ADJ
ajm-7522	42	3	-	-	ADJ
ajm-7522	42	4	economic	economic	ADJ
ajm-7522	42	5	(	(	PUNCT
ajm-7522	42	6	psychological	psychological	ADJ
ajm-7522	42	7	)	)	PUNCT
ajm-7522	42	8	goals	goal	NOUN
ajm-7522	42	9	are	be	AUX
ajm-7522	42	10	primarily	primarily	ADV
ajm-7522	42	11	in	in	ADP
ajm-7522	42	12	the	the	DET
ajm-7522	42	13	area	area	NOUN
ajm-7522	42	14	of	of	ADP
ajm-7522	42	15	communication	communication	NOUN
ajm-7522	42	16	impact	impact	NOUN
ajm-7522	42	17	.	.	PUNCT
ajm-7522	43	1	ambushers	ambusher	NOUN
ajm-7522	43	2	such	such	ADJ
ajm-7522	43	3	as	as	ADP
ajm-7522	43	4	sports	sport	NOUN
ajm-7522	43	5	sponsors	sponsor	NOUN
ajm-7522	43	6	strive	strive	VERB
ajm-7522	43	7	for	for	ADP
ajm-7522	43	8	psychological	psychological	ADJ
ajm-7522	43	9	goals	goal	NOUN
ajm-7522	43	10	such	such	ADJ
ajm-7522	43	11	as	as	ADP
ajm-7522	43	12	attracting	attract	VERB
ajm-7522	43	13	attention	attention	NOUN
ajm-7522	43	14	to	to	ADP
ajm-7522	43	15	their	their	PRON
ajm-7522	43	16	own	own	ADJ
ajm-7522	43	17	advertising	advertising	NOUN
ajm-7522	43	18	,	,	PUNCT
ajm-7522	43	19	increasing	increase	VERB
ajm-7522	43	20	their	their	PRON
ajm-7522	43	21	level	level	NOUN
ajm-7522	43	22	of	of	ADP
ajm-7522	43	23	awareness	awareness	NOUN
ajm-7522	43	24	and	and	CCONJ
ajm-7522	43	25	topicality	topicality	NOUN
ajm-7522	43	26	.	.	PUNCT
ajm-7522	44	1	they	they	PRON
ajm-7522	44	2	hope	hope	VERB
ajm-7522	44	3	for	for	ADP
ajm-7522	44	4	an	an	DET
ajm-7522	44	5	image	image	NOUN
ajm-7522	44	6	gain	gain	NOUN
ajm-7522	44	7	through	through	ADP
ajm-7522	44	8	their	their	PRON
ajm-7522	44	9	(	(	PUNCT
ajm-7522	44	10	supposed	suppose	VERB
ajm-7522	44	11	)	)	PUNCT
ajm-7522	44	12	sponsorship	sponsorship	NOUN
ajm-7522	44	13	(	(	PUNCT
ajm-7522	44	14	goodwill	goodwill	NOUN
ajm-7522	44	15	)	)	PUNCT
ajm-7522	44	16	as	as	ADV
ajm-7522	44	17	well	well	ADV
ajm-7522	44	18	as	as	ADP
ajm-7522	44	19	an	an	DET
ajm-7522	44	20	image	image	NOUN
ajm-7522	44	21	transfer	transfer	NOUN
ajm-7522	44	22	of	of	ADP
ajm-7522	44	23	positive	positive	ADJ
ajm-7522	44	24	characteristics	characteristic	NOUN
ajm-7522	44	25	of	of	ADP
ajm-7522	44	26	the	the	DET
ajm-7522	44	27	sporting	sporting	NOUN
ajm-7522	44	28	event	event	NOUN
ajm-7522	44	29	to	to	ADP
ajm-7522	44	30	the	the	DET
ajm-7522	44	31	product	product	NOUN
ajm-7522	44	32	or	or	CCONJ
ajm-7522	44	33	company	company	NOUN
ajm-7522	44	34	image	image	NOUN
ajm-7522	44	35	(	(	PUNCT
ajm-7522	44	36	glogger	glogger	NOUN
ajm-7522	44	37	,	,	PUNCT
ajm-7522	44	38	1999	1999	NUM
ajm-7522	44	39	)	)	PUNCT
ajm-7522	44	40	.	.	PUNCT
ajm-7522	45	1	in	in	ADP
ajm-7522	45	2	addition	addition	NOUN
ajm-7522	45	3	to	to	ADP
ajm-7522	45	4	these	these	DET
ajm-7522	45	5	goals	goal	NOUN
ajm-7522	45	6	,	,	PUNCT
ajm-7522	45	7	which	which	PRON
ajm-7522	45	8	are	be	AUX
ajm-7522	45	9	analogous	analogous	ADJ
ajm-7522	45	10	to	to	ADP
ajm-7522	45	11	event	event	NOUN
ajm-7522	45	12	sponsorship	sponsorship	NOUN
ajm-7522	45	13	,	,	PUNCT
ajm-7522	45	14	ambush	ambush	NOUN
ajm-7522	45	15	campaigns	campaign	NOUN
ajm-7522	45	16	also	also	ADV
ajm-7522	45	17	have	have	VERB
ajm-7522	45	18	explicitly	explicitly	ADV
ajm-7522	45	19	competition	competition	NOUN
ajm-7522	45	20	-	-	PUNCT
ajm-7522	45	21	oriented	orient	VERB
ajm-7522	45	22	goals	goal	NOUN
ajm-7522	45	23	:	:	PUNCT
ajm-7522	45	24	the	the	DET
ajm-7522	45	25	communication	communication	NOUN
ajm-7522	45	26	policy	policy	NOUN
ajm-7522	45	27	impact	impact	NOUN
ajm-7522	45	28	of	of	ADP
ajm-7522	45	29	sports	sport	NOUN
ajm-7522	45	30	sponsorship	sponsorship	NOUN
ajm-7522	45	31	is	be	AUX
ajm-7522	45	32	to	to	PART
ajm-7522	45	33	be	be	AUX
ajm-7522	45	34	reduced	reduce	VERB
ajm-7522	45	35	,	,	PUNCT
ajm-7522	45	36	thereby	thereby	ADV
ajm-7522	45	37	weakening	weaken	VERB
ajm-7522	45	38	the	the	DET
ajm-7522	45	39	competition	competition	NOUN
ajm-7522	45	40	(	(	PUNCT
ajm-7522	45	41	e.g.	e.g.	ADV
ajm-7522	45	42	by	by	ADP
ajm-7522	45	43	preventing	prevent	VERB
ajm-7522	45	44	the	the	DET
ajm-7522	45	45	exclusivity	exclusivity	NOUN
ajm-7522	45	46	of	of	ADP
ajm-7522	45	47	sponsorship	sponsorship	NOUN
ajm-7522	45	48	,	,	PUNCT
ajm-7522	45	49	reducing	reduce	VERB
ajm-7522	45	50	the	the	DET
ajm-7522	45	51	sponsors	sponsor	NOUN
ajm-7522	45	52	’	'	PUNCT
ajm-7522	45	53	share	share	NOUN
ajm-7522	45	54	of	of	ADP
ajm-7522	45	55	voice	voice	NOUN
ajm-7522	45	56	or	or	CCONJ
ajm-7522	45	57	hindering	hinder	VERB
ajm-7522	45	58	the	the	DET
ajm-7522	45	59	sports	sport	NOUN
ajm-7522	45	60	sponsors	sponsor	NOUN
ajm-7522	45	61	’	’	PART
ajm-7522	45	62	advertising	advertising	NOUN
ajm-7522	45	63	)	)	PUNCT
ajm-7522	45	64	.	.	PUNCT
ajm-7522	46	1	systematization	systematization	NOUN
ajm-7522	46	2	of	of	ADP
ajm-7522	46	3	the	the	DET
ajm-7522	46	4	manifestations	manifestation	NOUN
ajm-7522	46	5	of	of	ADP
ajm-7522	46	6	ambush	ambush	NOUN
ajm-7522	46	7	marketing	market	VERB
ajm-7522	46	8	the	the	DET
ajm-7522	46	9	following	follow	VERB
ajm-7522	46	10	section	section	NOUN
ajm-7522	46	11	presents	present	VERB
ajm-7522	46	12	an	an	DET
ajm-7522	46	13	approach	approach	NOUN
ajm-7522	46	14	to	to	ADP
ajm-7522	46	15	structuring	structure	VERB
ajm-7522	46	16	the	the	DET
ajm-7522	46	17	manifestations	manifestation	NOUN
ajm-7522	46	18	of	of	ADP
ajm-7522	46	19	ambush	ambush	NOUN
ajm-7522	46	20	marketing	marketing	NOUN
ajm-7522	46	21	,	,	PUNCT
ajm-7522	46	22	which	which	PRON
ajm-7522	46	23	classifies	classify	VERB
ajm-7522	46	24	ambush	ambush	NOUN
ajm-7522	46	25	marketing	marketing	NOUN
ajm-7522	46	26	manifestations	manifestation	NOUN
ajm-7522	46	27	into	into	ADP
ajm-7522	46	28	different	different	ADJ
ajm-7522	46	29	categories	category	NOUN
ajm-7522	46	30	,	,	PUNCT
ajm-7522	46	31	case	case	NOUN
ajm-7522	46	32	groups	group	NOUN
ajm-7522	46	33	and	and	CCONJ
ajm-7522	46	34	cases	case	NOUN
ajm-7522	46	35	.	.	PUNCT
ajm-7522	47	1	differentiation	differentiation	NOUN
ajm-7522	47	2	of	of	ADP
ajm-7522	47	3	basic	basic	ADJ
ajm-7522	47	4	ambush	ambush	NOUN
ajm-7522	47	5	marketing	marketing	NOUN
ajm-7522	47	6	categories	category	NOUN
ajm-7522	47	7	the	the	DET
ajm-7522	47	8	first	first	ADJ
ajm-7522	47	9	step	step	NOUN
ajm-7522	47	10	is	be	AUX
ajm-7522	47	11	to	to	PART
ajm-7522	47	12	differentiate	differentiate	VERB
ajm-7522	47	13	between	between	ADP
ajm-7522	47	14	three	three	NUM
ajm-7522	47	15	basic	basic	ADJ
ajm-7522	47	16	categories	category	NOUN
ajm-7522	47	17	of	of	ADP
ajm-7522	47	18	ambush	ambush	NOUN
ajm-7522	47	19	marketing	marketing	NOUN
ajm-7522	47	20	.	.	PUNCT
ajm-7522	48	1	first	first	ADV
ajm-7522	48	2	,	,	PUNCT
ajm-7522	48	3	a	a	DET
ajm-7522	48	4	distinction	distinction	NOUN
ajm-7522	48	5	can	can	AUX
ajm-7522	48	6	be	be	AUX
ajm-7522	48	7	made	make	VERB
ajm-7522	48	8	between	between	ADP
ajm-7522	48	9	direct	direct	ADJ
ajm-7522	48	10	(	(	PUNCT
ajm-7522	48	11	“	"	PUNCT
ajm-7522	48	12	blatant	blatant	ADJ
ajm-7522	48	13	”	"	PUNCT
ajm-7522	48	14	)	)	PUNCT
ajm-7522	48	15	and	and	CCONJ
ajm-7522	48	16	indirect	indirect	ADJ
ajm-7522	48	17	(	(	PUNCT
ajm-7522	48	18	“	"	PUNCT
ajm-7522	48	19	subtle	subtle	ADJ
ajm-7522	48	20	”	"	PUNCT
ajm-7522	48	21	)	)	PUNCT
ajm-7522	48	22	ambush	ambush	NOUN
ajm-7522	48	23	marketing	marketing	NOUN
ajm-7522	48	24	(	(	PUNCT
ajm-7522	48	25	wittneben	wittneben	PROPN
ajm-7522	48	26	&	&	CCONJ
ajm-7522	48	27	soldner	soldner	PROPN
ajm-7522	48	28	,	,	PUNCT
ajm-7522	48	29	2006	2006	NUM
ajm-7522	48	30	;	;	PUNCT
ajm-7522	48	31	du	du	X
ajm-7522	48	32	toit	toit	NOUN
ajm-7522	48	33	,	,	PUNCT
ajm-7522	48	34	2006	2006	NUM
ajm-7522	48	35	;	;	PUNCT
ajm-7522	48	36	pechtl	pechtl	NOUN
ajm-7522	48	37	,	,	PUNCT
ajm-7522	48	38	2007	2007	NUM
ajm-7522	48	39	)	)	PUNCT
ajm-7522	48	40	.	.	PUNCT
ajm-7522	49	1	the	the	DET
ajm-7522	49	2	characteristic	characteristic	ADJ
ajm-7522	49	3	feature	feature	NOUN
ajm-7522	49	4	of	of	ADP
ajm-7522	49	5	direct	direct	ADJ
ajm-7522	49	6	ambush	ambush	NOUN
ajm-7522	49	7	marketing	marketing	NOUN
ajm-7522	49	8	is	be	AUX
ajm-7522	49	9	that	that	SCONJ
ajm-7522	49	10	the	the	DET
ajm-7522	49	11	campaigns	campaign	NOUN
ajm-7522	49	12	are	be	AUX
ajm-7522	49	13	aimed	aim	VERB
ajm-7522	49	14	directly	directly	ADV
ajm-7522	49	15	at	at	ADP
ajm-7522	49	16	the	the	DET
ajm-7522	49	17	marketing	marketing	NOUN
ajm-7522	49	18	rights	right	NOUN
ajm-7522	49	19	of	of	ADP
ajm-7522	49	20	the	the	DET
ajm-7522	49	21	event	event	NOUN
ajm-7522	49	22	organizer	organizer	NOUN
ajm-7522	49	23	or	or	CCONJ
ajm-7522	49	24	the	the	DET
ajm-7522	49	25	event	event	NOUN
ajm-7522	49	26	sponsorship	sponsorship	NOUN
ajm-7522	49	27	.	.	PUNCT
ajm-7522	50	1	in	in	ADP
ajm-7522	50	2	contrast	contrast	NOUN
ajm-7522	50	3	,	,	PUNCT
ajm-7522	50	4	in	in	ADP
ajm-7522	50	5	indirect	indirect	ADJ
ajm-7522	50	6	ambush	ambush	NOUN
ajm-7522	50	7	marketing	marketing	NOUN
ajm-7522	50	8	,	,	PUNCT
ajm-7522	50	9	the	the	DET
ajm-7522	50	10	ambusher	ambusher	NOUN
ajm-7522	50	11	uses	use	VERB
ajm-7522	50	12	the	the	DET
ajm-7522	50	13	sporting	sporting	NOUN
ajm-7522	50	14	event	event	NOUN
ajm-7522	50	15	as	as	ADP
ajm-7522	50	16	an	an	DET
ajm-7522	50	17	opportunity	opportunity	NOUN
ajm-7522	50	18	for	for	ADP
ajm-7522	50	19	its	its	PRON
ajm-7522	50	20	own	own	ADJ
ajm-7522	50	21	marketing	marketing	NOUN
ajm-7522	50	22	activities	activity	NOUN
ajm-7522	50	23	,	,	PUNCT
ajm-7522	50	24	which	which	PRON
ajm-7522	50	25	is	be	AUX
ajm-7522	50	26	why	why	SCONJ
ajm-7522	50	27	indirect	indirect	ADJ
ajm-7522	50	28	ambush	ambush	NOUN
ajm-7522	50	29	marketing	marketing	NOUN
ajm-7522	50	30	is	be	AUX
ajm-7522	50	31	primarily	primarily	ADV
ajm-7522	50	32	located	locate	VERB
ajm-7522	50	33	in	in	ADP
ajm-7522	50	34	the	the	DET
ajm-7522	50	35	area	area	NOUN
ajm-7522	50	36	of	of	ADP
ajm-7522	50	37	communication	communication	NOUN
ajm-7522	50	38	.	.	PUNCT
ajm-7522	51	1	this	this	DET
ajm-7522	51	2	fundamental	fundamental	ADJ
ajm-7522	51	3	distinction	distinction	NOUN
ajm-7522	51	4	has	have	AUX
ajm-7522	51	5	become	become	AUX
ajm-7522	51	6	established	establish	VERB
ajm-7522	51	7	in	in	ADP
ajm-7522	51	8	the	the	DET
ajm-7522	51	9	literature	literature	NOUN
ajm-7522	51	10	on	on	ADP
ajm-7522	51	11	ambush	ambush	NOUN
ajm-7522	51	12	marketing	marketing	NOUN
ajm-7522	51	13	.	.	PUNCT
ajm-7522	52	1	this	this	DET
ajm-7522	52	2	dichotomy	dichotomy	NOUN
ajm-7522	52	3	is	be	AUX
ajm-7522	52	4	supplemented	supplement	VERB
ajm-7522	52	5	by	by	ADP
ajm-7522	52	6	a	a	DET
ajm-7522	52	7	third	third	ADJ
ajm-7522	52	8	category	category	NOUN
ajm-7522	52	9	,	,	PUNCT
ajm-7522	52	10	which	which	PRON
ajm-7522	52	11	is	be	AUX
ajm-7522	52	12	best	well	ADV
ajm-7522	52	13	characterized	characterize	VERB
ajm-7522	52	14	as	as	ADP
ajm-7522	52	15	dominant	dominant	ADJ
ajm-7522	52	16	destructive	destructive	ADJ
ajm-7522	52	17	-	-	PUNCT
ajm-7522	52	18	aggressive	aggressive	ADJ
ajm-7522	52	19	ambush	ambush	NOUN
ajm-7522	52	20	marketing	marketing	NOUN
ajm-7522	52	21	:	:	PUNCT
ajm-7522	52	22	measures	measure	NOUN
ajm-7522	52	23	in	in	ADP
ajm-7522	52	24	this	this	DET
ajm-7522	52	25	category	category	NOUN
ajm-7522	52	26	aim	aim	VERB
ajm-7522	52	27	to	to	PART
ajm-7522	52	28	reduce	reduce	VERB
ajm-7522	52	29	the	the	DET
ajm-7522	52	30	impact	impact	NOUN
ajm-7522	52	31	of	of	ADP
ajm-7522	52	32	official	official	ADJ
ajm-7522	52	33	sponsorships	sponsorship	NOUN
ajm-7522	52	34	through	through	ADP
ajm-7522	52	35	destructive	destructive	ADJ
ajm-7522	52	36	action	action	NOUN
ajm-7522	52	37	.	.	PUNCT
ajm-7522	53	1	by	by	ADP
ajm-7522	53	2	blocking	block	VERB
ajm-7522	53	3	the	the	DET
ajm-7522	53	4	sponsors	sponsor	NOUN
ajm-7522	53	5	’	'	PUNCT
ajm-7522	53	6	measures	measure	NOUN
ajm-7522	53	7	,	,	PUNCT
ajm-7522	53	8	an	an	DET
ajm-7522	53	9	ambusher	ambusher	NOUN
ajm-7522	53	10	usually	usually	ADV
ajm-7522	53	11	attacks	attack	VERB
ajm-7522	53	12	a	a	DET
ajm-7522	53	13	direct	direct	ADJ
ajm-7522	53	14	competitor	competitor	NOUN
ajm-7522	53	15	and	and	CCONJ
ajm-7522	53	16	thus	thus	ADV
ajm-7522	53	17	weakens	weaken	VERB
ajm-7522	53	18	the	the	DET
ajm-7522	53	19	competition	competition	NOUN
ajm-7522	53	20	.	.	PUNCT
ajm-7522	54	1	ambush	ambush	NOUN
ajm-7522	54	2	marketing	marketing	NOUN
ajm-7522	54	3	case	case	NOUN
ajm-7522	54	4	groups	group	NOUN
ajm-7522	54	5	to	to	PART
ajm-7522	54	6	be	be	AUX
ajm-7522	54	7	distinguished	distinguish	VERB
ajm-7522	54	8	per	per	ADP
ajm-7522	54	9	category	category	NOUN
ajm-7522	54	10	in	in	ADP
ajm-7522	54	11	the	the	DET
ajm-7522	54	12	second	second	ADJ
ajm-7522	54	13	step	step	NOUN
ajm-7522	54	14	,	,	PUNCT
ajm-7522	54	15	these	these	DET
ajm-7522	54	16	three	three	NUM
ajm-7522	54	17	categories	category	NOUN
ajm-7522	54	18	are	be	AUX
ajm-7522	54	19	each	each	PRON
ajm-7522	54	20	further	far	ADV
ajm-7522	54	21	subdivided	subdivide	VERB
ajm-7522	54	22	into	into	ADP
ajm-7522	54	23	case	case	NOUN
ajm-7522	54	24	groups	group	NOUN
ajm-7522	54	25	in	in	ADP
ajm-7522	54	26	which	which	PRON
ajm-7522	54	27	similar	similar	ADJ
ajm-7522	54	28	cases	case	NOUN
ajm-7522	54	29	are	be	AUX
ajm-7522	54	30	grouped	group	VERB
ajm-7522	54	31	together	together	ADV
ajm-7522	54	32	.	.	PUNCT
ajm-7522	55	1	target	target	VERB
ajm-7522	55	2	variables	variable	NOUN
ajm-7522	55	3	of	of	ADP
ajm-7522	55	4	ambush	ambush	NOUN
ajm-7522	55	5	marketing	market	VERB
ajm-7522	55	6	economic	economic	ADJ
ajm-7522	55	7	psychological	psychological	ADJ
ajm-7522	55	8	sales	sale	NOUN
ajm-7522	55	9	,	,	PUNCT
ajm-7522	55	10	turnover	turnover	NOUN
ajm-7522	55	11	,	,	PUNCT
ajm-7522	55	12	market	market	NOUN
ajm-7522	55	13	share	share	NOUN
ajm-7522	55	14	,	,	PUNCT
ajm-7522	55	15	profit	profit	NOUN
ajm-7522	55	16	attention	attention	NOUN
ajm-7522	55	17	image	image	NOUN
ajm-7522	55	18	,	,	PUNCT
ajm-7522	55	19	goodwill	goodwill	NOUN
ajm-7522	55	20	awareness	awareness	NOUN
ajm-7522	55	21	,	,	PUNCT
ajm-7522	55	22	topicality	topicality	NOUN
ajm-7522	55	23	competition	competition	NOUN
ajm-7522	55	24	-	-	PUNCT
ajm-7522	55	25	orientated	orientate	VERB
ajm-7522	55	26	weakeningof	weakeningof	PROPN
ajm-7522	55	27	competition	competition	NOUN
ajm-7522	55	28	,	,	PUNCT
ajm-7522	55	29	reduction	reduction	NOUN
ajm-7522	55	30	of	of	ADP
ajm-7522	55	31	effectiveness	effectiveness	NOUN
ajm-7522	55	32	of	of	ADP
ajm-7522	55	33	sponsorship	sponsorship	NOUN
ajm-7522	55	34	74	74	NUM
ajm-7522	55	35	american	american	ADJ
ajm-7522	55	36	journal	journal	NOUN
ajm-7522	55	37	of	of	ADP
ajm-7522	55	38	management	management	NOUN
ajm-7522	55	39	vol	vol	NOUN
ajm-7522	55	40	.	.	PUNCT
ajm-7522	56	1	25(1	25(1	X
ajm-7522	56	2	)	)	PUNCT
ajm-7522	56	3	2025	2025	NUM
ajm-7522	56	4	in	in	ADP
ajm-7522	56	5	the	the	DET
ajm-7522	56	6	context	context	NOUN
ajm-7522	56	7	of	of	ADP
ajm-7522	56	8	direct	direct	ADJ
ajm-7522	56	9	(	(	PUNCT
ajm-7522	56	10	“	"	PUNCT
ajm-7522	56	11	blatant	blatant	ADJ
ajm-7522	56	12	”	"	PUNCT
ajm-7522	56	13	)	)	PUNCT
ajm-7522	56	14	ambush	ambush	NOUN
ajm-7522	56	15	marketing	marketing	NOUN
ajm-7522	56	16	,	,	PUNCT
ajm-7522	56	17	direct	direct	ADJ
ajm-7522	56	18	ambush	ambush	NOUN
ajm-7522	56	19	marketing	marketing	NOUN
ajm-7522	56	20	approaches	approach	NOUN
ajm-7522	56	21	,	,	PUNCT
ajm-7522	56	22	which	which	PRON
ajm-7522	56	23	are	be	AUX
ajm-7522	56	24	primarily	primarily	ADV
ajm-7522	56	25	motivated	motivate	VERB
ajm-7522	56	26	by	by	ADP
ajm-7522	56	27	product	product	NOUN
ajm-7522	56	28	policy	policy	NOUN
ajm-7522	56	29	and	and	CCONJ
ajm-7522	56	30	focus	focus	VERB
ajm-7522	56	31	on	on	ADP
ajm-7522	56	32	(	(	PUNCT
ajm-7522	56	33	rather	rather	ADV
ajm-7522	56	34	short	short	ADJ
ajm-7522	56	35	-	-	PUNCT
ajm-7522	56	36	term	term	NOUN
ajm-7522	56	37	)	)	PUNCT
ajm-7522	56	38	economic	economic	ADJ
ajm-7522	56	39	objectives	objective	NOUN
ajm-7522	56	40	,	,	PUNCT
ajm-7522	56	41	are	be	AUX
ajm-7522	56	42	separated	separate	VERB
ajm-7522	56	43	from	from	ADP
ajm-7522	56	44	direct	direct	ADJ
ajm-7522	56	45	ambush	ambush	NOUN
ajm-7522	56	46	campaigns	campaign	NOUN
ajm-7522	56	47	,	,	PUNCT
ajm-7522	56	48	whose	whose	DET
ajm-7522	56	49	motivation	motivation	NOUN
ajm-7522	56	50	and	and	CCONJ
ajm-7522	56	51	implementation	implementation	NOUN
ajm-7522	56	52	is	be	AUX
ajm-7522	56	53	primarily	primarily	ADV
ajm-7522	56	54	in	in	ADP
ajm-7522	56	55	the	the	DET
ajm-7522	56	56	area	area	NOUN
ajm-7522	56	57	of	of	ADP
ajm-7522	56	58	communication	communication	NOUN
ajm-7522	56	59	policy	policy	NOUN
ajm-7522	56	60	and	and	CCONJ
ajm-7522	56	61	which	which	PRON
ajm-7522	56	62	therefore	therefore	ADV
ajm-7522	56	63	focus	focus	VERB
ajm-7522	56	64	on	on	ADP
ajm-7522	56	65	(	(	PUNCT
ajm-7522	56	66	rather	rather	ADV
ajm-7522	56	67	medium	medium	ADJ
ajm-7522	56	68	-	-	PUNCT
ajm-7522	56	69	term	term	NOUN
ajm-7522	56	70	)	)	PUNCT
ajm-7522	56	71	psychological	psychological	ADJ
ajm-7522	56	72	objectives	objective	NOUN
ajm-7522	56	73	.	.	PUNCT
ajm-7522	57	1	in	in	ADP
ajm-7522	57	2	the	the	DET
ajm-7522	57	3	first	first	ADJ
ajm-7522	57	4	case	case	NOUN
ajm-7522	57	5	group	group	NOUN
ajm-7522	57	6	,	,	PUNCT
ajm-7522	57	7	event	event	NOUN
ajm-7522	57	8	-	-	PUNCT
ajm-7522	57	9	related	relate	VERB
ajm-7522	57	10	products	product	NOUN
ajm-7522	57	11	are	be	AUX
ajm-7522	57	12	created	create	VERB
ajm-7522	57	13	and	and	CCONJ
ajm-7522	57	14	offered	offer	VERB
ajm-7522	57	15	unauthorizedly	unauthorizedly	ADV
ajm-7522	57	16	.	.	PUNCT
ajm-7522	58	1	in	in	ADP
ajm-7522	58	2	the	the	DET
ajm-7522	58	3	second	second	ADJ
ajm-7522	58	4	case	case	NOUN
ajm-7522	58	5	group	group	NOUN
ajm-7522	58	6	,	,	PUNCT
ajm-7522	58	7	a	a	DET
ajm-7522	58	8	sponsorship	sponsorship	NOUN
ajm-7522	58	9	is	be	AUX
ajm-7522	58	10	communicatively	communicatively	ADV
ajm-7522	58	11	feigned	feign	VERB
ajm-7522	58	12	that	that	SCONJ
ajm-7522	58	13	does	do	AUX
ajm-7522	58	14	not	not	PART
ajm-7522	58	15	actually	actually	ADV
ajm-7522	58	16	exist	exist	VERB
ajm-7522	58	17	.	.	PUNCT
ajm-7522	59	1	indirect	indirect	ADJ
ajm-7522	59	2	(	(	PUNCT
ajm-7522	59	3	“	"	PUNCT
ajm-7522	59	4	subtle	subtle	ADJ
ajm-7522	59	5	”	"	PUNCT
ajm-7522	59	6	)	)	PUNCT
ajm-7522	59	7	ambush	ambush	NOUN
ajm-7522	59	8	marketing	marketing	NOUN
ajm-7522	59	9	is	be	AUX
ajm-7522	59	10	initially	initially	ADV
ajm-7522	59	11	subdivided	subdivide	VERB
ajm-7522	59	12	into	into	ADP
ajm-7522	59	13	ambush	ambush	NOUN
ajm-7522	59	14	marketing	marketing	NOUN
ajm-7522	59	15	by	by	ADP
ajm-7522	59	16	intrusion	intrusion	NOUN
ajm-7522	59	17	and	and	CCONJ
ajm-7522	59	18	ambush	ambush	NOUN
ajm-7522	59	19	marketing	marketing	NOUN
ajm-7522	59	20	by	by	ADP
ajm-7522	59	21	association	association	NOUN
ajm-7522	59	22	.	.	PUNCT
ajm-7522	60	1	while	while	SCONJ
ajm-7522	60	2	ambush	ambush	NOUN
ajm-7522	60	3	marketing	marketing	NOUN
ajm-7522	60	4	by	by	ADP
ajm-7522	60	5	intrusion	intrusion	NOUN
ajm-7522	60	6	encompasses	encompass	VERB
ajm-7522	60	7	all	all	DET
ajm-7522	60	8	ambush	ambush	NOUN
ajm-7522	60	9	activities	activity	NOUN
ajm-7522	60	10	within	within	ADP
ajm-7522	60	11	the	the	DET
ajm-7522	60	12	framework	framework	NOUN
ajm-7522	60	13	of	of	ADP
ajm-7522	60	14	a	a	DET
ajm-7522	60	15	sporting	sporting	NOUN
ajm-7522	60	16	event	event	NOUN
ajm-7522	60	17	that	that	PRON
ajm-7522	60	18	can	can	AUX
ajm-7522	60	19	be	be	AUX
ajm-7522	60	20	characterized	characterize	VERB
ajm-7522	60	21	as	as	ADP
ajm-7522	60	22	“	"	PUNCT
ajm-7522	60	23	taking	take	VERB
ajm-7522	60	24	advantage	advantage	NOUN
ajm-7522	60	25	of	of	ADP
ajm-7522	60	26	the	the	DET
ajm-7522	60	27	opportunity	opportunity	NOUN
ajm-7522	60	28	”	"	PUNCT
ajm-7522	60	29	,	,	PUNCT
ajm-7522	60	30	ambush	ambush	NOUN
ajm-7522	60	31	marketing	marketing	NOUN
ajm-7522	60	32	by	by	ADP
ajm-7522	60	33	association	association	NOUN
ajm-7522	60	34	is	be	AUX
ajm-7522	60	35	further	far	ADV
ajm-7522	60	36	differentiated	differentiate	VERB
ajm-7522	60	37	:	:	PUNCT
ajm-7522	60	38	“	"	PUNCT
ajm-7522	60	39	agenda	agenda	NOUN
ajm-7522	60	40	setting	setting	NOUN
ajm-7522	60	41	”	"	PUNCT
ajm-7522	60	42	includes	include	VERB
ajm-7522	60	43	all	all	DET
ajm-7522	60	44	ambush	ambush	NOUN
ajm-7522	60	45	marketing	marketing	NOUN
ajm-7522	60	46	measures	measure	NOUN
ajm-7522	60	47	that	that	PRON
ajm-7522	60	48	can	can	AUX
ajm-7522	60	49	be	be	AUX
ajm-7522	60	50	subsumed	subsume	VERB
ajm-7522	60	51	under	under	ADP
ajm-7522	60	52	“	"	PUNCT
ajm-7522	60	53	positioning	position	VERB
ajm-7522	60	54	through	through	ADP
ajm-7522	60	55	topicality	topicality	NOUN
ajm-7522	60	56	”	"	PUNCT
ajm-7522	60	57	and	and	CCONJ
ajm-7522	60	58	that	that	PRON
ajm-7522	60	59	use	use	VERB
ajm-7522	60	60	the	the	DET
ajm-7522	60	61	event	event	NOUN
ajm-7522	60	62	as	as	ADP
ajm-7522	60	63	a	a	DET
ajm-7522	60	64	communication	communication	NOUN
ajm-7522	60	65	platform	platform	NOUN
ajm-7522	60	66	(	(	PUNCT
ajm-7522	60	67	pechtl	pechtl	NOUN
ajm-7522	60	68	,	,	PUNCT
ajm-7522	60	69	2007	2007	NUM
ajm-7522	60	70	;	;	PUNCT
ajm-7522	60	71	2008	2008	NUM
ajm-7522	60	72	)	)	PUNCT
ajm-7522	60	73	.	.	PUNCT
ajm-7522	61	1	“	"	PUNCT
ajm-7522	61	2	fun	fun	NOUN
ajm-7522	61	3	ambushing	ambushing	NOUN
ajm-7522	61	4	”	"	PUNCT
ajm-7522	61	5	and	and	CCONJ
ajm-7522	61	6	“	"	PUNCT
ajm-7522	61	7	modern	modern	ADJ
ajm-7522	61	8	ambushing	ambushing	NOUN
ajm-7522	61	9	”	"	PUNCT
ajm-7522	61	10	are	be	AUX
ajm-7522	61	11	two	two	NUM
ajm-7522	61	12	separate	separate	ADJ
ajm-7522	61	13	special	special	ADJ
ajm-7522	61	14	cases	case	NOUN
ajm-7522	61	15	of	of	ADP
ajm-7522	61	16	ambush	ambush	NOUN
ajm-7522	61	17	marketing	marketing	NOUN
ajm-7522	61	18	by	by	ADP
ajm-7522	61	19	association	association	NOUN
ajm-7522	61	20	.	.	PUNCT
ajm-7522	62	1	the	the	DET
ajm-7522	62	2	category	category	NOUN
ajm-7522	62	3	“	"	PUNCT
ajm-7522	62	4	dominant	dominant	ADJ
ajm-7522	62	5	destructive	destructive	ADJ
ajm-7522	62	6	-	-	PUNCT
ajm-7522	62	7	aggressive	aggressive	ADJ
ajm-7522	62	8	ambush	ambush	NOUN
ajm-7522	62	9	marketing	marketing	NOUN
ajm-7522	62	10	”	"	PUNCT
ajm-7522	62	11	is	be	AUX
ajm-7522	62	12	not	not	PART
ajm-7522	62	13	differentiated	differentiate	VERB
ajm-7522	62	14	into	into	ADP
ajm-7522	62	15	any	any	DET
ajm-7522	62	16	distinguishable	distinguishable	ADJ
ajm-7522	62	17	case	case	NOUN
ajm-7522	62	18	groups	group	NOUN
ajm-7522	62	19	.	.	PUNCT
ajm-7522	63	1	typology	typology	NOUN
ajm-7522	63	2	and	and	CCONJ
ajm-7522	63	3	description	description	NOUN
ajm-7522	63	4	of	of	ADP
ajm-7522	63	5	the	the	DET
ajm-7522	63	6	various	various	ADJ
ajm-7522	63	7	manifestations	manifestation	NOUN
ajm-7522	63	8	of	of	ADP
ajm-7522	63	9	ambush	ambush	NOUN
ajm-7522	63	10	marketing	marketing	NOUN
ajm-7522	63	11	finally	finally	ADV
ajm-7522	63	12	,	,	PUNCT
ajm-7522	63	13	in	in	ADP
ajm-7522	63	14	the	the	DET
ajm-7522	63	15	third	third	ADJ
ajm-7522	63	16	step	step	NOUN
ajm-7522	63	17	,	,	PUNCT
ajm-7522	63	18	the	the	DET
ajm-7522	63	19	24	24	NUM
ajm-7522	63	20	cases	case	NOUN
ajm-7522	63	21	of	of	ADP
ajm-7522	63	22	ambush	ambush	NOUN
ajm-7522	63	23	marketing	marketing	NOUN
ajm-7522	63	24	subsumed	subsume	VERB
ajm-7522	63	25	under	under	ADP
ajm-7522	63	26	individual	individual	ADJ
ajm-7522	63	27	categories	category	NOUN
ajm-7522	63	28	and	and	CCONJ
ajm-7522	63	29	case	case	NOUN
ajm-7522	63	30	groups	group	NOUN
ajm-7522	63	31	are	be	AUX
ajm-7522	63	32	differentiated	differentiate	VERB
ajm-7522	63	33	.	.	PUNCT
ajm-7522	64	1	figure	figure	NOUN
ajm-7522	64	2	2	2	NUM
ajm-7522	64	3	summarizes	summarize	NOUN
ajm-7522	64	4	the	the	DET
ajm-7522	64	5	above	above	ADJ
ajm-7522	64	6	considerations	consideration	NOUN
ajm-7522	64	7	on	on	ADP
ajm-7522	64	8	the	the	DET
ajm-7522	64	9	structuring	structuring	NOUN
ajm-7522	64	10	and	and	CCONJ
ajm-7522	64	11	systematizing	systematize	VERB
ajm-7522	64	12	the	the	DET
ajm-7522	64	13	manifestations	manifestation	NOUN
ajm-7522	64	14	of	of	ADP
ajm-7522	64	15	ambush	ambush	NOUN
ajm-7522	64	16	marketing	marketing	NOUN
ajm-7522	64	17	.	.	PUNCT
ajm-7522	65	1	figure	figure	NOUN
ajm-7522	65	2	2	2	NUM
ajm-7522	65	3	systematization	systematization	NOUN
ajm-7522	65	4	of	of	ADP
ajm-7522	65	5	the	the	DET
ajm-7522	65	6	manifestations	manifestation	NOUN
ajm-7522	65	7	of	of	ADP
ajm-7522	65	8	ambush	ambush	NOUN
ajm-7522	65	9	marketing	marketing	NOUN
ajm-7522	65	10	it	it	PRON
ajm-7522	65	11	is	be	AUX
ajm-7522	65	12	not	not	PART
ajm-7522	65	13	always	always	ADV
ajm-7522	65	14	possible	possible	ADJ
ajm-7522	65	15	to	to	PART
ajm-7522	65	16	clearly	clearly	ADV
ajm-7522	65	17	differentiate	differentiate	VERB
ajm-7522	65	18	between	between	ADP
ajm-7522	65	19	ambush	ambush	NOUN
ajm-7522	65	20	marketing	marketing	NOUN
ajm-7522	65	21	cases	case	NOUN
ajm-7522	65	22	;	;	PUNCT
ajm-7522	65	23	in	in	ADP
ajm-7522	65	24	practice	practice	NOUN
ajm-7522	65	25	,	,	PUNCT
ajm-7522	65	26	there	there	PRON
ajm-7522	65	27	are	be	VERB
ajm-7522	65	28	overlaps	overlap	NOUN
ajm-7522	65	29	.	.	PUNCT
ajm-7522	66	1	this	this	PRON
ajm-7522	66	2	means	mean	VERB
ajm-7522	66	3	that	that	SCONJ
ajm-7522	66	4	individual	individual	ADJ
ajm-7522	66	5	ambush	ambush	NOUN
ajm-7522	66	6	campaigns	campaign	NOUN
ajm-7522	66	7	that	that	PRON
ajm-7522	66	8	can	can	AUX
ajm-7522	66	9	be	be	AUX
ajm-7522	66	10	observed	observe	VERB
ajm-7522	66	11	have	have	VERB
ajm-7522	66	12	a	a	DET
ajm-7522	66	13	multiple	multiple	ADJ
ajm-7522	66	14	character	character	NOUN
ajm-7522	66	15	and	and	CCONJ
ajm-7522	66	16	can	can	AUX
ajm-7522	66	17	(	(	PUNCT
ajm-7522	66	18	or	or	CCONJ
ajm-7522	66	19	even	even	ADV
ajm-7522	66	20	must	must	AUX
ajm-7522	66	21	)	)	PUNCT
ajm-7522	66	22	be	be	AUX
ajm-7522	66	23	assigned	assign	VERB
ajm-7522	66	24	to	to	ADP
ajm-7522	66	25	two	two	NUM
ajm-7522	66	26	(	(	PUNCT
ajm-7522	66	27	or	or	CCONJ
ajm-7522	66	28	possibly	possibly	ADV
ajm-7522	66	29	even	even	ADV
ajm-7522	66	30	several	several	ADJ
ajm-7522	66	31	)	)	PUNCT
ajm-7522	66	32	cases	case	NOUN
ajm-7522	66	33	in	in	ADP
ajm-7522	66	34	parallel	parallel	NOUN
ajm-7522	66	35	.	.	PUNCT
ajm-7522	67	1	the	the	DET
ajm-7522	67	2	systematization	systematization	NOUN
ajm-7522	67	3	also	also	ADV
ajm-7522	67	4	american	american	ADJ
ajm-7522	67	5	journal	journal	PROPN
ajm-7522	67	6	of	of	ADP
ajm-7522	67	7	management	management	NOUN
ajm-7522	67	8	vol	vol	NOUN
ajm-7522	67	9	.	.	PUNCT
ajm-7522	68	1	25(1	25(1	X
ajm-7522	68	2	)	)	PUNCT
ajm-7522	68	3	2025	2025	NUM
ajm-7522	68	4	75	75	NUM
ajm-7522	68	5	makes	make	VERB
ajm-7522	68	6	no	no	DET
ajm-7522	68	7	final	final	ADJ
ajm-7522	68	8	claim	claim	NOUN
ajm-7522	68	9	to	to	ADP
ajm-7522	68	10	completeness	completeness	NOUN
ajm-7522	68	11	.	.	PUNCT
ajm-7522	69	1	due	due	ADP
ajm-7522	69	2	to	to	ADP
ajm-7522	69	3	the	the	DET
ajm-7522	69	4	highly	highly	ADV
ajm-7522	69	5	innovative	innovative	ADJ
ajm-7522	69	6	nature	nature	NOUN
ajm-7522	69	7	of	of	ADP
ajm-7522	69	8	ambush	ambush	NOUN
ajm-7522	69	9	marketing	marketing	NOUN
ajm-7522	69	10	,	,	PUNCT
ajm-7522	69	11	with	with	ADP
ajm-7522	69	12	new	new	ADJ
ajm-7522	69	13	creative	creative	ADJ
ajm-7522	69	14	campaigns	campaign	NOUN
ajm-7522	69	15	constantly	constantly	ADV
ajm-7522	69	16	being	be	AUX
ajm-7522	69	17	observed	observe	VERB
ajm-7522	69	18	,	,	PUNCT
ajm-7522	69	19	this	this	PRON
ajm-7522	69	20	is	be	AUX
ajm-7522	69	21	more	more	ADJ
ajm-7522	69	22	of	of	ADP
ajm-7522	69	23	a	a	DET
ajm-7522	69	24	snapshot	snapshot	NOUN
ajm-7522	69	25	.	.	PUNCT
ajm-7522	70	1	therefore	therefore	ADV
ajm-7522	70	2	,	,	PUNCT
ajm-7522	70	3	the	the	DET
ajm-7522	70	4	structure	structure	NOUN
ajm-7522	70	5	adopted	adopt	VERB
ajm-7522	70	6	is	be	AUX
ajm-7522	70	7	not	not	PART
ajm-7522	70	8	rigid	rigid	ADJ
ajm-7522	70	9	,	,	PUNCT
ajm-7522	70	10	but	but	CCONJ
ajm-7522	70	11	flexible	flexible	ADJ
ajm-7522	70	12	and	and	CCONJ
ajm-7522	70	13	open	open	ADJ
ajm-7522	70	14	,	,	PUNCT
ajm-7522	70	15	so	so	SCONJ
ajm-7522	70	16	that	that	SCONJ
ajm-7522	70	17	new	new	ADJ
ajm-7522	70	18	cases	case	NOUN
ajm-7522	70	19	can	can	AUX
ajm-7522	70	20	be	be	AUX
ajm-7522	70	21	included	include	VERB
ajm-7522	70	22	and	and	CCONJ
ajm-7522	70	23	integrated	integrate	VERB
ajm-7522	70	24	later	later	ADV
ajm-7522	70	25	.	.	PUNCT
ajm-7522	71	1	consequences	consequence	NOUN
ajm-7522	71	2	of	of	ADP
ajm-7522	71	3	ambush	ambush	NOUN
ajm-7522	71	4	marketing	marketing	NOUN
ajm-7522	71	5	in	in	ADP
ajm-7522	71	6	sport	sport	NOUN
ajm-7522	71	7	the	the	DET
ajm-7522	71	8	main	main	ADJ
ajm-7522	71	9	parties	party	NOUN
ajm-7522	71	10	involved	involve	VERB
ajm-7522	71	11	in	in	ADP
ajm-7522	71	12	sports	sport	NOUN
ajm-7522	71	13	sponsorship	sponsorship	NOUN
ajm-7522	71	14	bear	bear	VERB
ajm-7522	71	15	the	the	DET
ajm-7522	71	16	consequences	consequence	NOUN
ajm-7522	71	17	of	of	ADP
ajm-7522	71	18	ambush	ambush	NOUN
ajm-7522	71	19	marketing	marketing	NOUN
ajm-7522	71	20	:	:	PUNCT
ajm-7522	71	21	sports	sport	NOUN
ajm-7522	71	22	event	event	NOUN
ajm-7522	71	23	organizers	organizer	NOUN
ajm-7522	71	24	,	,	PUNCT
ajm-7522	71	25	official	official	ADJ
ajm-7522	71	26	sports	sport	NOUN
ajm-7522	71	27	sponsors	sponsor	NOUN
ajm-7522	71	28	and	and	CCONJ
ajm-7522	71	29	the	the	DET
ajm-7522	71	30	media	medium	NOUN
ajm-7522	71	31	.	.	PUNCT
ajm-7522	72	1	in	in	ADP
ajm-7522	72	2	the	the	DET
ajm-7522	72	3	following	following	NOUN
ajm-7522	72	4	,	,	PUNCT
ajm-7522	72	5	the	the	DET
ajm-7522	72	6	consequences	consequence	NOUN
ajm-7522	72	7	of	of	ADP
ajm-7522	72	8	ambush	ambush	NOUN
ajm-7522	72	9	marketing	marketing	NOUN
ajm-7522	72	10	are	be	AUX
ajm-7522	72	11	first	first	ADV
ajm-7522	72	12	illustrated	illustrate	VERB
ajm-7522	72	13	for	for	ADP
ajm-7522	72	14	these	these	DET
ajm-7522	72	15	three	three	NUM
ajm-7522	72	16	groups	group	NOUN
ajm-7522	72	17	before	before	SCONJ
ajm-7522	72	18	the	the	DET
ajm-7522	72	19	effects	effect	NOUN
ajm-7522	72	20	on	on	ADP
ajm-7522	72	21	the	the	DET
ajm-7522	72	22	entire	entire	ADJ
ajm-7522	72	23	sports	sport	NOUN
ajm-7522	72	24	sponsorship	sponsorship	NOUN
ajm-7522	72	25	and	and	CCONJ
ajm-7522	72	26	sports	sport	NOUN
ajm-7522	72	27	market	market	NOUN
ajm-7522	72	28	are	be	AUX
ajm-7522	72	29	considered	consider	VERB
ajm-7522	72	30	.	.	PUNCT
ajm-7522	73	1	consequences	consequence	NOUN
ajm-7522	73	2	for	for	ADP
ajm-7522	73	3	the	the	DET
ajm-7522	73	4	official	official	ADJ
ajm-7522	73	5	sports	sport	NOUN
ajm-7522	73	6	sponsors	sponsor	NOUN
ajm-7522	73	7	if	if	SCONJ
ajm-7522	73	8	ambushers	ambusher	NOUN
ajm-7522	73	9	participate	participate	VERB
ajm-7522	73	10	in	in	ADP
ajm-7522	73	11	a	a	DET
ajm-7522	73	12	sporting	sporting	NOUN
ajm-7522	73	13	event	event	NOUN
ajm-7522	73	14	in	in	ADP
ajm-7522	73	15	addition	addition	NOUN
ajm-7522	73	16	to	to	ADP
ajm-7522	73	17	official	official	ADJ
ajm-7522	73	18	sponsors	sponsor	NOUN
ajm-7522	73	19	,	,	PUNCT
ajm-7522	73	20	a	a	DET
ajm-7522	73	21	smaller	small	ADJ
ajm-7522	73	22	proportion	proportion	NOUN
ajm-7522	73	23	of	of	ADP
ajm-7522	73	24	the	the	DET
ajm-7522	73	25	marketing	marketing	NOUN
ajm-7522	73	26	potential	potential	NOUN
ajm-7522	73	27	remains	remain	VERB
ajm-7522	73	28	for	for	ADP
ajm-7522	73	29	the	the	DET
ajm-7522	73	30	sponsors	sponsor	NOUN
ajm-7522	73	31	and	and	CCONJ
ajm-7522	73	32	licensees	licensee	NOUN
ajm-7522	73	33	.	.	PUNCT
ajm-7522	74	1	initially	initially	ADV
ajm-7522	74	2	,	,	PUNCT
ajm-7522	74	3	there	there	PRON
ajm-7522	74	4	is	be	VERB
ajm-7522	74	5	direct	direct	ADJ
ajm-7522	74	6	rivalry	rivalry	NOUN
ajm-7522	74	7	for	for	ADP
ajm-7522	74	8	the	the	DET
ajm-7522	74	9	market	market	NOUN
ajm-7522	74	10	potential	potential	NOUN
ajm-7522	74	11	of	of	ADP
ajm-7522	74	12	merchandising	merchandising	NOUN
ajm-7522	74	13	products	product	NOUN
ajm-7522	74	14	.	.	PUNCT
ajm-7522	75	1	sponsors	sponsor	NOUN
ajm-7522	75	2	/	/	SYM
ajm-7522	75	3	licensees	licensee	NOUN
ajm-7522	75	4	and	and	CCONJ
ajm-7522	75	5	ambushers	ambusher	NOUN
ajm-7522	75	6	are	be	AUX
ajm-7522	75	7	competitors	competitor	NOUN
ajm-7522	75	8	in	in	ADP
ajm-7522	75	9	the	the	DET
ajm-7522	75	10	same	same	ADJ
ajm-7522	75	11	business	business	NOUN
ajm-7522	75	12	segment	segment	NOUN
ajm-7522	75	13	with	with	ADP
ajm-7522	75	14	their	their	PRON
ajm-7522	75	15	respective	respective	ADJ
ajm-7522	75	16	products	product	NOUN
ajm-7522	75	17	.	.	PUNCT
ajm-7522	76	1	ambushers	ambusher	NOUN
ajm-7522	76	2	siphon	siphon	VERB
ajm-7522	76	3	off	off	ADP
ajm-7522	76	4	the	the	DET
ajm-7522	76	5	purchasing	purchase	VERB
ajm-7522	76	6	power	power	NOUN
ajm-7522	76	7	of	of	ADP
ajm-7522	76	8	consumers	consumer	NOUN
ajm-7522	76	9	with	with	ADP
ajm-7522	76	10	their	their	PRON
ajm-7522	76	11	own	own	ADJ
ajm-7522	76	12	event	event	NOUN
ajm-7522	76	13	-	-	PUNCT
ajm-7522	76	14	related	relate	VERB
ajm-7522	76	15	products	product	NOUN
ajm-7522	76	16	(	(	PUNCT
ajm-7522	76	17	pechtl	pechtl	NOUN
ajm-7522	76	18	,	,	PUNCT
ajm-7522	76	19	2007	2007	NUM
ajm-7522	76	20	;	;	PUNCT
ajm-7522	76	21	königstorfer	königstorfer	NOUN
ajm-7522	76	22	&	&	CCONJ
ajm-7522	76	23	uhrich	uhrich	PROPN
ajm-7522	76	24	,	,	PUNCT
ajm-7522	76	25	2017	2017	NUM
ajm-7522	76	26	)	)	PUNCT
ajm-7522	76	27	.	.	PUNCT
ajm-7522	77	1	ambush	ambush	NOUN
ajm-7522	77	2	marketing	marketing	NOUN
ajm-7522	77	3	also	also	ADV
ajm-7522	77	4	weakens	weaken	VERB
ajm-7522	77	5	the	the	DET
ajm-7522	77	6	communicative	communicative	ADJ
ajm-7522	77	7	effect	effect	NOUN
ajm-7522	77	8	of	of	ADP
ajm-7522	77	9	the	the	DET
ajm-7522	77	10	sponsorship	sponsorship	NOUN
ajm-7522	77	11	of	of	ADP
ajm-7522	77	12	an	an	DET
ajm-7522	77	13	official	official	ADJ
ajm-7522	77	14	sponsor	sponsor	NOUN
ajm-7522	77	15	.	.	PUNCT
ajm-7522	78	1	ambush	ambush	NOUN
ajm-7522	78	2	marketing	marketing	NOUN
ajm-7522	78	3	increases	increase	VERB
ajm-7522	78	4	the	the	DET
ajm-7522	78	5	number	number	NOUN
ajm-7522	78	6	of	of	ADP
ajm-7522	78	7	providers	provider	NOUN
ajm-7522	78	8	who	who	PRON
ajm-7522	78	9	use	use	VERB
ajm-7522	78	10	the	the	DET
ajm-7522	78	11	sporting	sporting	NOUN
ajm-7522	78	12	event	event	NOUN
ajm-7522	78	13	for	for	ADP
ajm-7522	78	14	communication	communication	NOUN
ajm-7522	78	15	purposes	purpose	NOUN
ajm-7522	78	16	.	.	PUNCT
ajm-7522	79	1	there	there	PRON
ajm-7522	79	2	is	be	VERB
ajm-7522	79	3	a	a	DET
ajm-7522	79	4	risk	risk	NOUN
ajm-7522	79	5	that	that	SCONJ
ajm-7522	79	6	attention	attention	NOUN
ajm-7522	79	7	will	will	AUX
ajm-7522	79	8	shift	shift	VERB
ajm-7522	79	9	away	away	ADV
ajm-7522	79	10	from	from	ADP
ajm-7522	79	11	the	the	DET
ajm-7522	79	12	sponsor	sponsor	NOUN
ajm-7522	79	13	to	to	ADP
ajm-7522	79	14	the	the	DET
ajm-7522	79	15	ambusher	ambusher	NOUN
ajm-7522	79	16	and	and	CCONJ
ajm-7522	79	17	that	that	SCONJ
ajm-7522	79	18	the	the	DET
ajm-7522	79	19	desired	desire	VERB
ajm-7522	79	20	increase	increase	NOUN
ajm-7522	79	21	in	in	ADP
ajm-7522	79	22	awareness	awareness	NOUN
ajm-7522	79	23	and	and	CCONJ
ajm-7522	79	24	the	the	DET
ajm-7522	79	25	intended	intend	VERB
ajm-7522	79	26	image	image	NOUN
ajm-7522	79	27	transfer	transfer	NOUN
ajm-7522	79	28	will	will	AUX
ajm-7522	79	29	not	not	PART
ajm-7522	79	30	be	be	AUX
ajm-7522	79	31	in	in	ADP
ajm-7522	79	32	the	the	DET
ajm-7522	79	33	interests	interest	NOUN
ajm-7522	79	34	of	of	ADP
ajm-7522	79	35	the	the	DET
ajm-7522	79	36	sponsor	sponsor	NOUN
ajm-7522	79	37	,	,	PUNCT
ajm-7522	79	38	but	but	CCONJ
ajm-7522	79	39	in	in	ADP
ajm-7522	79	40	favor	favor	NOUN
ajm-7522	79	41	of	of	ADP
ajm-7522	79	42	the	the	DET
ajm-7522	79	43	ambusher	ambusher	NOUN
ajm-7522	79	44	.	.	PUNCT
ajm-7522	80	1	as	as	ADP
ajm-7522	80	2	a	a	DET
ajm-7522	80	3	result	result	NOUN
ajm-7522	80	4	,	,	PUNCT
ajm-7522	80	5	the	the	DET
ajm-7522	80	6	exclusivity	exclusivity	NOUN
ajm-7522	80	7	of	of	ADP
ajm-7522	80	8	being	be	AUX
ajm-7522	80	9	an	an	DET
ajm-7522	80	10	official	official	ADJ
ajm-7522	80	11	sponsor	sponsor	NOUN
ajm-7522	80	12	in	in	ADP
ajm-7522	80	13	direct	direct	ADJ
ajm-7522	80	14	relation	relation	NOUN
ajm-7522	80	15	to	to	ADP
ajm-7522	80	16	the	the	DET
ajm-7522	80	17	sporting	sporting	NOUN
ajm-7522	80	18	event	event	NOUN
ajm-7522	80	19	is	be	AUX
ajm-7522	80	20	lost	lose	VERB
ajm-7522	80	21	.	.	PUNCT
ajm-7522	81	1	the	the	DET
ajm-7522	81	2	resulting	result	VERB
ajm-7522	81	3	“	"	PUNCT
ajm-7522	81	4	commoditization	commoditization	NOUN
ajm-7522	81	5	”	"	PUNCT
ajm-7522	81	6	makes	make	VERB
ajm-7522	81	7	it	it	PRON
ajm-7522	81	8	more	more	ADV
ajm-7522	81	9	difficult	difficult	ADJ
ajm-7522	81	10	for	for	SCONJ
ajm-7522	81	11	sponsors	sponsor	NOUN
ajm-7522	81	12	to	to	PART
ajm-7522	81	13	achieve	achieve	VERB
ajm-7522	81	14	their	their	PRON
ajm-7522	81	15	communication	communication	NOUN
ajm-7522	81	16	goals	goal	NOUN
ajm-7522	81	17	(	(	PUNCT
ajm-7522	81	18	bruhn	bruhn	NOUN
ajm-7522	81	19	&	&	CCONJ
ajm-7522	81	20	ahlers	ahler	NOUN
ajm-7522	81	21	,	,	PUNCT
ajm-7522	81	22	2003	2003	NUM
ajm-7522	81	23	;	;	PUNCT
ajm-7522	81	24	pechtl	pechtl	NOUN
ajm-7522	81	25	,	,	PUNCT
ajm-7522	81	26	2008	2008	NUM
ajm-7522	81	27	;	;	PUNCT
ajm-7522	81	28	berberich	berberich	NOUN
ajm-7522	81	29	,	,	PUNCT
ajm-7522	81	30	2006	2006	NUM
ajm-7522	81	31	)	)	PUNCT
ajm-7522	81	32	.	.	PUNCT
ajm-7522	82	1	at	at	ADP
ajm-7522	82	2	the	the	DET
ajm-7522	82	3	same	same	ADJ
ajm-7522	82	4	time	time	NOUN
ajm-7522	82	5	,	,	PUNCT
ajm-7522	82	6	the	the	DET
ajm-7522	82	7	advertising	advertising	NOUN
ajm-7522	82	8	pressure	pressure	NOUN
ajm-7522	82	9	on	on	ADP
ajm-7522	82	10	the	the	DET
ajm-7522	82	11	target	target	NOUN
ajm-7522	82	12	groups	group	NOUN
ajm-7522	82	13	increases	increase	NOUN
ajm-7522	82	14	,	,	PUNCT
ajm-7522	82	15	which	which	PRON
ajm-7522	82	16	implies	imply	VERB
ajm-7522	82	17	a	a	DET
ajm-7522	82	18	decrease	decrease	NOUN
ajm-7522	82	19	in	in	ADP
ajm-7522	82	20	attention	attention	NOUN
ajm-7522	82	21	towards	towards	ADP
ajm-7522	82	22	communication	communication	NOUN
ajm-7522	82	23	measures	measure	NOUN
ajm-7522	82	24	that	that	PRON
ajm-7522	82	25	relate	relate	VERB
ajm-7522	82	26	to	to	ADP
ajm-7522	82	27	the	the	DET
ajm-7522	82	28	sporting	sporting	NOUN
ajm-7522	82	29	event	event	NOUN
ajm-7522	82	30	.	.	PUNCT
ajm-7522	83	1	not	not	PART
ajm-7522	83	2	only	only	ADV
ajm-7522	83	3	is	be	AUX
ajm-7522	83	4	there	there	PRON
ajm-7522	83	5	rivalry	rivalry	NOUN
ajm-7522	83	6	between	between	ADP
ajm-7522	83	7	the	the	DET
ajm-7522	83	8	providers	provider	NOUN
ajm-7522	83	9	in	in	ADP
ajm-7522	83	10	an	an	DET
ajm-7522	83	11	industry	industry	NOUN
ajm-7522	83	12	,	,	PUNCT
ajm-7522	83	13	but	but	CCONJ
ajm-7522	83	14	all	all	DET
ajm-7522	83	15	advertisers	advertiser	NOUN
ajm-7522	83	16	are	be	AUX
ajm-7522	83	17	competing	compete	VERB
ajm-7522	83	18	for	for	ADP
ajm-7522	83	19	the	the	DET
ajm-7522	83	20	(	(	PUNCT
ajm-7522	83	21	scarce	scarce	ADJ
ajm-7522	83	22	)	)	PUNCT
ajm-7522	83	23	attention	attention	NOUN
ajm-7522	83	24	of	of	ADP
ajm-7522	83	25	the	the	DET
ajm-7522	83	26	target	target	NOUN
ajm-7522	83	27	group	group	NOUN
ajm-7522	83	28	.	.	PUNCT
ajm-7522	84	1	sports	sport	NOUN
ajm-7522	84	2	sponsors	sponsor	NOUN
ajm-7522	84	3	therefore	therefore	ADV
ajm-7522	84	4	achieve	achieve	VERB
ajm-7522	84	5	a	a	DET
ajm-7522	84	6	lower	low	ADJ
ajm-7522	84	7	“	"	PUNCT
ajm-7522	84	8	share	share	NOUN
ajm-7522	84	9	of	of	ADP
ajm-7522	84	10	voice	voice	NOUN
ajm-7522	84	11	”	"	PUNCT
ajm-7522	84	12	in	in	ADP
ajm-7522	84	13	the	the	DET
ajm-7522	84	14	target	target	NOUN
ajm-7522	84	15	groups	group	NOUN
ajm-7522	84	16	due	due	ADJ
ajm-7522	84	17	to	to	ADP
ajm-7522	84	18	ambush	ambush	NOUN
ajm-7522	84	19	marketing	marketing	NOUN
ajm-7522	84	20	(	(	PUNCT
ajm-7522	84	21	pechtl	pechtl	NOUN
ajm-7522	84	22	,	,	PUNCT
ajm-7522	84	23	2007	2007	NUM
ajm-7522	84	24	)	)	PUNCT
ajm-7522	84	25	.	.	PUNCT
ajm-7522	85	1	these	these	DET
ajm-7522	85	2	findings	finding	NOUN
ajm-7522	85	3	lead	lead	VERB
ajm-7522	85	4	to	to	ADP
ajm-7522	85	5	the	the	DET
ajm-7522	85	6	conclusion	conclusion	NOUN
ajm-7522	85	7	that	that	SCONJ
ajm-7522	85	8	ambush	ambush	NOUN
ajm-7522	85	9	marketing	marketing	NOUN
ajm-7522	85	10	for	for	ADP
ajm-7522	85	11	sports	sport	NOUN
ajm-7522	85	12	sponsors	sponsor	NOUN
ajm-7522	85	13	generally	generally	ADV
ajm-7522	85	14	results	result	VERB
ajm-7522	85	15	in	in	ADP
ajm-7522	85	16	a	a	DET
ajm-7522	85	17	decrease	decrease	NOUN
ajm-7522	85	18	in	in	ADP
ajm-7522	85	19	the	the	DET
ajm-7522	85	20	effectiveness	effectiveness	NOUN
ajm-7522	85	21	of	of	ADP
ajm-7522	85	22	their	their	PRON
ajm-7522	85	23	sponsorship	sponsorship	NOUN
ajm-7522	85	24	message	message	NOUN
ajm-7522	85	25	and	and	CCONJ
ajm-7522	85	26	ultimately	ultimately	ADV
ajm-7522	85	27	a	a	DET
ajm-7522	85	28	loss	loss	NOUN
ajm-7522	85	29	of	of	ADP
ajm-7522	85	30	value	value	NOUN
ajm-7522	85	31	of	of	ADP
ajm-7522	85	32	their	their	PRON
ajm-7522	85	33	sponsorship	sponsorship	NOUN
ajm-7522	85	34	(	(	PUNCT
ajm-7522	85	35	townley	townley	PROPN
ajm-7522	85	36	,	,	PUNCT
ajm-7522	85	37	harrington	harrington	PROPN
ajm-7522	85	38	&	&	CCONJ
ajm-7522	85	39	couchman	couchman	PROPN
ajm-7522	85	40	,	,	PUNCT
ajm-7522	85	41	1998	1998	NUM
ajm-7522	85	42	;	;	PUNCT
ajm-7522	85	43	meenaghan	meenaghan	NOUN
ajm-7522	85	44	,	,	PUNCT
ajm-7522	85	45	1996	1996	NUM
ajm-7522	85	46	)	)	PUNCT
ajm-7522	85	47	.	.	PUNCT
ajm-7522	86	1	if	if	SCONJ
ajm-7522	86	2	official	official	ADJ
ajm-7522	86	3	sponsors	sponsor	NOUN
ajm-7522	86	4	can	can	AUX
ajm-7522	86	5	only	only	ADV
ajm-7522	86	6	realize	realize	VERB
ajm-7522	86	7	part	part	NOUN
ajm-7522	86	8	of	of	ADP
ajm-7522	86	9	the	the	DET
ajm-7522	86	10	market	market	NOUN
ajm-7522	86	11	potential	potential	NOUN
ajm-7522	86	12	of	of	ADP
ajm-7522	86	13	a	a	DET
ajm-7522	86	14	sporting	sporting	NOUN
ajm-7522	86	15	event	event	NOUN
ajm-7522	86	16	due	due	ADP
ajm-7522	86	17	to	to	ADP
ajm-7522	86	18	ambush	ambush	NOUN
ajm-7522	86	19	campaigns	campaign	NOUN
ajm-7522	86	20	,	,	PUNCT
ajm-7522	86	21	it	it	PRON
ajm-7522	86	22	is	be	AUX
ajm-7522	86	23	to	to	PART
ajm-7522	86	24	be	be	AUX
ajm-7522	86	25	expected	expect	VERB
ajm-7522	86	26	that	that	SCONJ
ajm-7522	86	27	their	their	PRON
ajm-7522	86	28	willingness	willingness	NOUN
ajm-7522	86	29	to	to	PART
ajm-7522	86	30	pay	pay	VERB
ajm-7522	86	31	and	and	CCONJ
ajm-7522	86	32	perform	perform	VERB
ajm-7522	86	33	in	in	ADP
ajm-7522	86	34	support	support	NOUN
ajm-7522	86	35	of	of	ADP
ajm-7522	86	36	such	such	DET
ajm-7522	86	37	a	a	DET
ajm-7522	86	38	sporting	sporting	NOUN
ajm-7522	86	39	event	event	NOUN
ajm-7522	86	40	will	will	AUX
ajm-7522	86	41	decrease	decrease	VERB
ajm-7522	86	42	.	.	PUNCT
ajm-7522	87	1	this	this	PRON
ajm-7522	87	2	can	can	AUX
ajm-7522	87	3	often	often	ADV
ajm-7522	87	4	trigger	trigger	VERB
ajm-7522	87	5	a	a	DET
ajm-7522	87	6	re	re	NOUN
ajm-7522	87	7	-	-	NOUN
ajm-7522	87	8	evaluation	evaluation	NOUN
ajm-7522	87	9	of	of	ADP
ajm-7522	87	10	sporting	sporting	NOUN
ajm-7522	87	11	event	event	NOUN
ajm-7522	87	12	sponsorship	sponsorship	NOUN
ajm-7522	87	13	as	as	ADP
ajm-7522	87	14	part	part	NOUN
ajm-7522	87	15	of	of	ADP
ajm-7522	87	16	the	the	DET
ajm-7522	87	17	communication	communication	NOUN
ajm-7522	87	18	mix	mix	NOUN
ajm-7522	87	19	,	,	PUNCT
ajm-7522	87	20	particularly	particularly	ADV
ajm-7522	87	21	in	in	ADP
ajm-7522	87	22	economically	economically	ADV
ajm-7522	87	23	strained	strained	ADJ
ajm-7522	87	24	times	time	NOUN
ajm-7522	87	25	(	(	PUNCT
ajm-7522	87	26	bruhn	bruhn	NOUN
ajm-7522	87	27	&	&	CCONJ
ajm-7522	87	28	ahlers	ahler	NOUN
ajm-7522	87	29	,	,	PUNCT
ajm-7522	87	30	2003	2003	NUM
ajm-7522	87	31	;	;	PUNCT
ajm-7522	87	32	meenaghan	meenaghan	NOUN
ajm-7522	87	33	,	,	PUNCT
ajm-7522	87	34	1996	1996	NUM
ajm-7522	87	35	;	;	PUNCT
ajm-7522	87	36	payne	payne	PROPN
ajm-7522	87	37	,	,	PUNCT
ajm-7522	87	38	1998	1998	NUM
ajm-7522	87	39	)	)	PUNCT
ajm-7522	87	40	.	.	PUNCT
ajm-7522	88	1	consequences	consequence	NOUN
ajm-7522	88	2	for	for	ADP
ajm-7522	88	3	the	the	DET
ajm-7522	88	4	organizers	organizer	NOUN
ajm-7522	88	5	of	of	ADP
ajm-7522	88	6	sports	sport	NOUN
ajm-7522	88	7	events	event	NOUN
ajm-7522	88	8	as	as	SCONJ
ajm-7522	88	9	the	the	DET
ajm-7522	88	10	budget	budget	NOUN
ajm-7522	88	11	of	of	ADP
ajm-7522	88	12	sports	sport	NOUN
ajm-7522	88	13	event	event	NOUN
ajm-7522	88	14	organizers	organizer	NOUN
ajm-7522	88	15	is	be	AUX
ajm-7522	88	16	generally	generally	ADV
ajm-7522	88	17	not	not	PART
ajm-7522	88	18	sufficient	sufficient	ADJ
ajm-7522	88	19	to	to	PART
ajm-7522	88	20	finance	finance	VERB
ajm-7522	88	21	major	major	ADJ
ajm-7522	88	22	sports	sport	NOUN
ajm-7522	88	23	events	event	NOUN
ajm-7522	88	24	,	,	PUNCT
ajm-7522	88	25	they	they	PRON
ajm-7522	88	26	are	be	AUX
ajm-7522	88	27	dependent	dependent	ADJ
ajm-7522	88	28	on	on	ADP
ajm-7522	88	29	the	the	DET
ajm-7522	88	30	acquisition	acquisition	NOUN
ajm-7522	88	31	of	of	ADP
ajm-7522	88	32	financially	financially	ADV
ajm-7522	88	33	strong	strong	ADJ
ajm-7522	88	34	external	external	ADJ
ajm-7522	88	35	partners	partner	NOUN
ajm-7522	88	36	.	.	PUNCT
ajm-7522	89	1	marketing	market	VERB
ajm-7522	89	2	the	the	DET
ajm-7522	89	3	event	event	NOUN
ajm-7522	89	4	is	be	AUX
ajm-7522	89	5	therefore	therefore	ADV
ajm-7522	89	6	a	a	DET
ajm-7522	89	7	key	key	ADJ
ajm-7522	89	8	objective	objective	NOUN
ajm-7522	89	9	for	for	ADP
ajm-7522	89	10	the	the	DET
ajm-7522	89	11	organizers	organizer	NOUN
ajm-7522	89	12	.	.	PUNCT
ajm-7522	90	1	in	in	ADP
ajm-7522	90	2	return	return	NOUN
ajm-7522	90	3	,	,	PUNCT
ajm-7522	90	4	they	they	PRON
ajm-7522	90	5	offer	offer	VERB
ajm-7522	90	6	sponsors	sponsor	NOUN
ajm-7522	90	7	communication	communication	NOUN
ajm-7522	90	8	opportunities	opportunity	NOUN
ajm-7522	90	9	as	as	ADP
ajm-7522	90	10	part	part	NOUN
ajm-7522	90	11	of	of	ADP
ajm-7522	90	12	the	the	DET
ajm-7522	90	13	event	event	NOUN
ajm-7522	90	14	and	and	CCONJ
ajm-7522	90	15	enable	enable	VERB
ajm-7522	90	16	the	the	DET
ajm-7522	90	17	sponsoring	sponsor	VERB
ajm-7522	90	18	companies	company	NOUN
ajm-7522	90	19	to	to	PART
ajm-7522	90	20	create	create	VERB
ajm-7522	90	21	an	an	DET
ajm-7522	90	22	association	association	NOUN
ajm-7522	90	23	with	with	ADP
ajm-7522	90	24	the	the	DET
ajm-7522	90	25	sporting	sporting	NOUN
ajm-7522	90	26	event	event	NOUN
ajm-7522	90	27	.	.	PUNCT
ajm-7522	91	1	if	if	SCONJ
ajm-7522	91	2	,	,	PUNCT
ajm-7522	91	3	due	due	ADP
ajm-7522	91	4	to	to	ADP
ajm-7522	91	5	ambush	ambush	NOUN
ajm-7522	91	6	marketing	marketing	NOUN
ajm-7522	91	7	,	,	PUNCT
ajm-7522	91	8	this	this	DET
ajm-7522	91	9	association	association	NOUN
ajm-7522	91	10	and	and	CCONJ
ajm-7522	91	11	consequently	consequently	ADV
ajm-7522	91	12	the	the	DET
ajm-7522	91	13	communicative	communicative	ADJ
ajm-7522	91	14	success	success	NOUN
ajm-7522	91	15	of	of	ADP
ajm-7522	91	16	the	the	DET
ajm-7522	91	17	sponsorship	sponsorship	NOUN
ajm-7522	91	18	commitment	commitment	NOUN
ajm-7522	91	19	is	be	AUX
ajm-7522	91	20	not	not	PART
ajm-7522	91	21	guaranteed	guarantee	VERB
ajm-7522	91	22	or	or	CCONJ
ajm-7522	91	23	has	have	VERB
ajm-7522	91	24	to	to	PART
ajm-7522	91	25	be	be	AUX
ajm-7522	91	26	shared	share	VERB
ajm-7522	91	27	with	with	ADP
ajm-7522	91	28	non	non	NOUN
ajm-7522	91	29	-	-	NOUN
ajm-7522	91	30	sponsors	sponsor	NOUN
ajm-7522	91	31	,	,	PUNCT
ajm-7522	91	32	sponsorships	sponsorship	VERB
ajm-7522	91	33	lose	lose	VERB
ajm-7522	91	34	value	value	NOUN
ajm-7522	91	35	.	.	PUNCT
ajm-7522	92	1	the	the	DET
ajm-7522	92	2	consequence	consequence	NOUN
ajm-7522	92	3	of	of	ADP
ajm-7522	92	4	this	this	PRON
ajm-7522	92	5	is	be	AUX
ajm-7522	92	6	either	either	CCONJ
ajm-7522	92	7	a	a	DET
ajm-7522	92	8	demand	demand	NOUN
ajm-7522	92	9	by	by	ADP
ajm-7522	92	10	the	the	DET
ajm-7522	92	11	sponsors	sponsor	NOUN
ajm-7522	92	12	for	for	ADP
ajm-7522	92	13	a	a	DET
ajm-7522	92	14	reduction	reduction	NOUN
ajm-7522	92	15	in	in	ADP
ajm-7522	92	16	sponsorship	sponsorship	NOUN
ajm-7522	92	17	fees	fee	NOUN
ajm-7522	92	18	or	or	CCONJ
ajm-7522	92	19	even	even	ADV
ajm-7522	92	20	a	a	DET
ajm-7522	92	21	withdrawal	withdrawal	NOUN
ajm-7522	92	22	by	by	ADP
ajm-7522	92	23	the	the	DET
ajm-7522	92	24	sponsors	sponsor	NOUN
ajm-7522	92	25	.	.	PUNCT
ajm-7522	93	1	both	both	DET
ajm-7522	93	2	cases	case	NOUN
ajm-7522	93	3	lead	lead	VERB
ajm-7522	93	4	to	to	ADP
ajm-7522	93	5	uncertainty	uncertainty	NOUN
ajm-7522	93	6	on	on	ADP
ajm-7522	93	7	the	the	DET
ajm-7522	93	8	part	part	NOUN
ajm-7522	93	9	of	of	ADP
ajm-7522	93	10	sports	sport	NOUN
ajm-7522	93	11	event	event	NOUN
ajm-7522	93	12	organizers	organizer	NOUN
ajm-7522	93	13	and	and	CCONJ
ajm-7522	93	14	jeopardize	jeopardize	VERB
ajm-7522	93	15	their	their	PRON
ajm-7522	93	16	sources	source	NOUN
ajm-7522	93	17	of	of	ADP
ajm-7522	93	18	income	income	NOUN
ajm-7522	93	19	(	(	PUNCT
ajm-7522	93	20	bruhn	bruhn	NOUN
ajm-7522	93	21	&	&	CCONJ
ajm-7522	93	22	ahlers	ahler	NOUN
ajm-7522	93	23	,	,	PUNCT
ajm-7522	93	24	2003	2003	NUM
ajm-7522	93	25	;	;	PUNCT
ajm-7522	93	26	meenaghan	meenaghan	NOUN
ajm-7522	93	27	,	,	PUNCT
ajm-7522	93	28	1996	1996	NUM
ajm-7522	93	29	;	;	PUNCT
ajm-7522	93	30	townley	townley	PROPN
ajm-7522	93	31	,	,	PUNCT
ajm-7522	93	32	harrington	harrington	PROPN
ajm-7522	93	33	&	&	CCONJ
ajm-7522	93	34	couchman	couchman	PROPN
ajm-7522	93	35	,	,	PUNCT
ajm-7522	93	36	1998	1998	NUM
ajm-7522	93	37	;	;	PUNCT
ajm-7522	93	38	payne	payne	PROPN
ajm-7522	93	39	,	,	PUNCT
ajm-7522	93	40	1998	1998	NUM
ajm-7522	93	41	)	)	PUNCT
ajm-7522	93	42	.	.	PUNCT
ajm-7522	94	1	consequences	consequence	NOUN
ajm-7522	94	2	for	for	ADP
ajm-7522	94	3	the	the	DET
ajm-7522	94	4	media	medium	NOUN
ajm-7522	94	5	for	for	ADP
ajm-7522	94	6	the	the	DET
ajm-7522	94	7	media	medium	NOUN
ajm-7522	94	8	,	,	PUNCT
ajm-7522	94	9	sports	sport	NOUN
ajm-7522	94	10	broadcasts	broadcast	NOUN
ajm-7522	94	11	have	have	AUX
ajm-7522	94	12	long	long	ADV
ajm-7522	94	13	been	be	AUX
ajm-7522	94	14	an	an	DET
ajm-7522	94	15	essential	essential	ADJ
ajm-7522	94	16	program	program	NOUN
ajm-7522	94	17	component	component	NOUN
ajm-7522	94	18	and	and	CCONJ
ajm-7522	94	19	an	an	DET
ajm-7522	94	20	effective	effective	ADJ
ajm-7522	94	21	instrument	instrument	NOUN
ajm-7522	94	22	for	for	ADP
ajm-7522	94	23	profiling	profile	VERB
ajm-7522	94	24	themselves	themselves	PRON
ajm-7522	94	25	in	in	ADP
ajm-7522	94	26	the	the	DET
ajm-7522	94	27	face	face	NOUN
ajm-7522	94	28	of	of	ADP
ajm-7522	94	29	media	medium	NOUN
ajm-7522	94	30	competition	competition	NOUN
ajm-7522	94	31	.	.	PUNCT
ajm-7522	95	1	major	major	ADJ
ajm-7522	95	2	sporting	sporting	NOUN
ajm-7522	95	3	events	event	NOUN
ajm-7522	95	4	generate	generate	VERB
ajm-7522	95	5	high	high	ADJ
ajm-7522	95	6	76	76	NUM
ajm-7522	95	7	american	american	ADJ
ajm-7522	95	8	journal	journal	NOUN
ajm-7522	95	9	of	of	ADP
ajm-7522	95	10	management	management	NOUN
ajm-7522	95	11	vol	vol	NOUN
ajm-7522	95	12	.	.	PUNCT
ajm-7522	96	1	25(1	25(1	X
ajm-7522	96	2	)	)	PUNCT
ajm-7522	96	3	2025	2025	NUM
ajm-7522	96	4	viewing	view	VERB
ajm-7522	96	5	figures	figure	NOUN
ajm-7522	96	6	and	and	CCONJ
ajm-7522	96	7	also	also	ADV
ajm-7522	96	8	the	the	DET
ajm-7522	96	9	opportunity	opportunity	NOUN
ajm-7522	96	10	to	to	PART
ajm-7522	96	11	realize	realize	VERB
ajm-7522	96	12	high	high	ADJ
ajm-7522	96	13	advertising	advertising	NOUN
ajm-7522	96	14	revenues	revenue	NOUN
ajm-7522	96	15	by	by	ADP
ajm-7522	96	16	offering	offer	VERB
ajm-7522	96	17	advertising	advertising	NOUN
ajm-7522	96	18	blocks	block	NOUN
ajm-7522	96	19	around	around	ADP
ajm-7522	96	20	the	the	DET
ajm-7522	96	21	broadcast	broadcast	NOUN
ajm-7522	96	22	.	.	PUNCT
ajm-7522	97	1	uncertainty	uncertainty	NOUN
ajm-7522	97	2	on	on	ADP
ajm-7522	97	3	the	the	DET
ajm-7522	97	4	part	part	NOUN
ajm-7522	97	5	of	of	ADP
ajm-7522	97	6	broadcasters	broadcaster	NOUN
ajm-7522	97	7	,	,	PUNCT
ajm-7522	97	8	therefore	therefore	ADV
ajm-7522	97	9	,	,	PUNCT
ajm-7522	97	10	also	also	ADV
ajm-7522	97	11	impacts	impact	VERB
ajm-7522	97	12	the	the	DET
ajm-7522	97	13	financial	financial	ADJ
ajm-7522	97	14	situation	situation	NOUN
ajm-7522	97	15	of	of	ADP
ajm-7522	97	16	television	television	NOUN
ajm-7522	97	17	stations	station	NOUN
ajm-7522	97	18	:	:	PUNCT
ajm-7522	97	19	they	they	PRON
ajm-7522	97	20	lose	lose	VERB
ajm-7522	97	21	program	program	NOUN
ajm-7522	97	22	content	content	NOUN
ajm-7522	97	23	and	and	CCONJ
ajm-7522	97	24	,	,	PUNCT
ajm-7522	97	25	as	as	ADP
ajm-7522	97	26	a	a	DET
ajm-7522	97	27	result	result	NOUN
ajm-7522	97	28	,	,	PUNCT
ajm-7522	97	29	advertising	advertising	NOUN
ajm-7522	97	30	revenue	revenue	NOUN
ajm-7522	97	31	(	(	PUNCT
ajm-7522	97	32	bruhn	bruhn	NOUN
ajm-7522	97	33	,	,	PUNCT
ajm-7522	97	34	2010	2010	NUM
ajm-7522	97	35	;	;	PUNCT
ajm-7522	97	36	bruhn	bruhn	NOUN
ajm-7522	97	37	&	&	CCONJ
ajm-7522	97	38	ahlers	ahler	NOUN
ajm-7522	97	39	,	,	PUNCT
ajm-7522	97	40	2003	2003	NUM
ajm-7522	97	41	)	)	PUNCT
ajm-7522	97	42	.	.	PUNCT
ajm-7522	98	1	consequences	consequence	NOUN
ajm-7522	98	2	for	for	ADP
ajm-7522	98	3	the	the	DET
ajm-7522	98	4	development	development	NOUN
ajm-7522	98	5	of	of	ADP
ajm-7522	98	6	sports	sport	NOUN
ajm-7522	98	7	sponsorship	sponsorship	NOUN
ajm-7522	98	8	and	and	CCONJ
ajm-7522	98	9	the	the	DET
ajm-7522	98	10	sports	sport	NOUN
ajm-7522	98	11	market	market	NOUN
ajm-7522	98	12	overall	overall	ADJ
ajm-7522	98	13	,	,	PUNCT
ajm-7522	98	14	parallel	parallel	ADJ
ajm-7522	98	15	activities	activity	NOUN
ajm-7522	98	16	of	of	ADP
ajm-7522	98	17	sports	sport	NOUN
ajm-7522	98	18	sponsors	sponsor	NOUN
ajm-7522	98	19	and	and	CCONJ
ajm-7522	98	20	ambushers	ambusher	NOUN
ajm-7522	98	21	in	in	ADP
ajm-7522	98	22	the	the	DET
ajm-7522	98	23	context	context	NOUN
ajm-7522	98	24	of	of	ADP
ajm-7522	98	25	the	the	DET
ajm-7522	98	26	same	same	ADJ
ajm-7522	98	27	sporting	sporting	NOUN
ajm-7522	98	28	event	event	NOUN
ajm-7522	98	29	lead	lead	VERB
ajm-7522	98	30	to	to	ADP
ajm-7522	98	31	the	the	DET
ajm-7522	98	32	chain	chain	NOUN
ajm-7522	98	33	of	of	ADP
ajm-7522	98	34	effects	effect	NOUN
ajm-7522	98	35	shown	show	VERB
ajm-7522	98	36	in	in	ADP
ajm-7522	98	37	figure	figure	NOUN
ajm-7522	98	38	3	3	NUM
ajm-7522	98	39	.	.	PUNCT
ajm-7522	98	40	figure	figure	VERB
ajm-7522	98	41	3	3	NUM
ajm-7522	98	42	impact	impact	NOUN
ajm-7522	98	43	chain	chain	NOUN
ajm-7522	98	44	of	of	ADP
ajm-7522	98	45	the	the	DET
ajm-7522	98	46	consequences	consequence	NOUN
ajm-7522	98	47	of	of	ADP
ajm-7522	98	48	ambush	ambush	NOUN
ajm-7522	98	49	marketing	marketing	NOUN
ajm-7522	98	50	due	due	ADP
ajm-7522	98	51	to	to	ADP
ajm-7522	98	52	the	the	DET
ajm-7522	98	53	network	network	NOUN
ajm-7522	98	54	of	of	ADP
ajm-7522	98	55	relationships	relationship	NOUN
ajm-7522	98	56	between	between	ADP
ajm-7522	98	57	the	the	DET
ajm-7522	98	58	main	main	ADJ
ajm-7522	98	59	stakeholders	stakeholder	NOUN
ajm-7522	98	60	in	in	ADP
ajm-7522	98	61	sports	sport	NOUN
ajm-7522	98	62	sponsorship	sponsorship	NOUN
ajm-7522	98	63	,	,	PUNCT
ajm-7522	98	64	the	the	DET
ajm-7522	98	65	consequences	consequence	NOUN
ajm-7522	98	66	are	be	AUX
ajm-7522	98	67	not	not	PART
ajm-7522	98	68	limited	limit	VERB
ajm-7522	98	69	to	to	ADP
ajm-7522	98	70	individual	individual	ADJ
ajm-7522	98	71	groups	group	NOUN
ajm-7522	98	72	,	,	PUNCT
ajm-7522	98	73	but	but	CCONJ
ajm-7522	98	74	ultimately	ultimately	ADV
ajm-7522	98	75	lead	lead	VERB
ajm-7522	98	76	to	to	ADP
ajm-7522	98	77	uncertainty	uncertainty	NOUN
ajm-7522	98	78	in	in	ADP
ajm-7522	98	79	the	the	DET
ajm-7522	98	80	sponsorship	sponsorship	NOUN
ajm-7522	98	81	market	market	NOUN
ajm-7522	98	82	as	as	ADP
ajm-7522	98	83	a	a	DET
ajm-7522	98	84	whole	whole	NOUN
ajm-7522	98	85	.	.	PUNCT
ajm-7522	99	1	this	this	PRON
ajm-7522	99	2	in	in	ADP
ajm-7522	99	3	turn	turn	NOUN
ajm-7522	99	4	has	have	VERB
ajm-7522	99	5	negative	negative	ADJ
ajm-7522	99	6	consequences	consequence	NOUN
ajm-7522	99	7	for	for	ADP
ajm-7522	99	8	the	the	DET
ajm-7522	99	9	development	development	NOUN
ajm-7522	99	10	of	of	ADP
ajm-7522	99	11	the	the	DET
ajm-7522	99	12	sports	sport	NOUN
ajm-7522	99	13	event	event	NOUN
ajm-7522	99	14	market	market	NOUN
ajm-7522	99	15	if	if	SCONJ
ajm-7522	99	16	sports	sport	NOUN
ajm-7522	99	17	sponsors	sponsor	NOUN
ajm-7522	99	18	withdraw	withdraw	VERB
ajm-7522	99	19	from	from	ADP
ajm-7522	99	20	their	their	PRON
ajm-7522	99	21	commitments	commitment	NOUN
ajm-7522	99	22	and	and	CCONJ
ajm-7522	99	23	the	the	DET
ajm-7522	99	24	financial	financial	ADJ
ajm-7522	99	25	basis	basis	NOUN
ajm-7522	99	26	for	for	ADP
ajm-7522	99	27	a	a	DET
ajm-7522	99	28	large	large	ADJ
ajm-7522	99	29	number	number	NOUN
ajm-7522	99	30	of	of	ADP
ajm-7522	99	31	sports	sport	NOUN
ajm-7522	99	32	events	event	NOUN
ajm-7522	99	33	is	be	AUX
ajm-7522	99	34	withdrawn	withdraw	VERB
ajm-7522	99	35	.	.	PUNCT
ajm-7522	100	1	as	as	ADP
ajm-7522	100	2	a	a	DET
ajm-7522	100	3	result	result	NOUN
ajm-7522	100	4	,	,	PUNCT
ajm-7522	100	5	the	the	DET
ajm-7522	100	6	staging	staging	NOUN
ajm-7522	100	7	of	of	ADP
ajm-7522	100	8	important	important	ADJ
ajm-7522	100	9	and	and	CCONJ
ajm-7522	100	10	popular	popular	ADJ
ajm-7522	100	11	major	major	ADJ
ajm-7522	100	12	sporting	sporting	NOUN
ajm-7522	100	13	events	event	NOUN
ajm-7522	100	14	such	such	ADJ
ajm-7522	100	15	as	as	ADP
ajm-7522	100	16	the	the	DET
ajm-7522	100	17	olympic	olympic	ADJ
ajm-7522	100	18	games	game	NOUN
ajm-7522	100	19	and	and	CCONJ
ajm-7522	100	20	soccer	soccer	NOUN
ajm-7522	100	21	world	world	NOUN
ajm-7522	100	22	cups	cup	NOUN
ajm-7522	100	23	or	or	CCONJ
ajm-7522	100	24	european	european	ADJ
ajm-7522	100	25	championships	championship	NOUN
ajm-7522	100	26	,	,	PUNCT
ajm-7522	100	27	which	which	PRON
ajm-7522	100	28	are	be	AUX
ajm-7522	100	29	largely	largely	ADV
ajm-7522	100	30	financed	finance	VERB
ajm-7522	100	31	by	by	ADP
ajm-7522	100	32	external	external	ADJ
ajm-7522	100	33	partners	partner	NOUN
ajm-7522	100	34	(	(	PUNCT
ajm-7522	100	35	primarily	primarily	ADV
ajm-7522	100	36	sponsorship	sponsorship	NOUN
ajm-7522	100	37	money	money	NOUN
ajm-7522	100	38	)	)	PUNCT
ajm-7522	100	39	,	,	PUNCT
ajm-7522	100	40	is	be	AUX
ajm-7522	100	41	at	at	ADP
ajm-7522	100	42	risk	risk	NOUN
ajm-7522	100	43	in	in	ADP
ajm-7522	100	44	the	the	DET
ajm-7522	100	45	medium	medium	ADJ
ajm-7522	100	46	term	term	NOUN
ajm-7522	100	47	(	(	PUNCT
ajm-7522	100	48	mcdonald	mcdonald	PROPN
ajm-7522	100	49	&	&	CCONJ
ajm-7522	100	50	davidson	davidson	PROPN
ajm-7522	100	51	,	,	PUNCT
ajm-7522	100	52	2002	2002	NUM
ajm-7522	100	53	;	;	PUNCT
ajm-7522	100	54	bruhn	bruhn	NOUN
ajm-7522	100	55	&	&	CCONJ
ajm-7522	100	56	ahlers	ahler	NOUN
ajm-7522	100	57	,	,	PUNCT
ajm-7522	100	58	2003	2003	NUM
ajm-7522	100	59	;	;	PUNCT
ajm-7522	100	60	lentze	lentze	NOUN
ajm-7522	100	61	,	,	PUNCT
ajm-7522	100	62	2006	2006	NUM
ajm-7522	100	63	)	)	PUNCT
ajm-7522	100	64	.	.	PUNCT
ajm-7522	101	1	american	american	PROPN
ajm-7522	101	2	journal	journal	PROPN
ajm-7522	101	3	of	of	ADP
ajm-7522	101	4	management	management	NOUN
ajm-7522	101	5	vol	vol	NOUN
ajm-7522	101	6	.	.	PUNCT
ajm-7522	102	1	25(1	25(1	X
ajm-7522	102	2	)	)	PUNCT
ajm-7522	102	3	2025	2025	NUM
ajm-7522	102	4	77	77	NUM
ajm-7522	102	5	examples	example	NOUN
ajm-7522	102	6	of	of	ADP
ajm-7522	102	7	ambush	ambush	NOUN
ajm-7522	102	8	marketing	marketing	NOUN
ajm-7522	102	9	in	in	ADP
ajm-7522	102	10	practice	practice	NOUN
ajm-7522	102	11	the	the	DET
ajm-7522	102	12	following	follow	VERB
ajm-7522	102	13	section	section	NOUN
ajm-7522	102	14	presents	present	VERB
ajm-7522	102	15	and	and	CCONJ
ajm-7522	102	16	discusses	discuss	VERB
ajm-7522	102	17	some	some	DET
ajm-7522	102	18	particularly	particularly	ADV
ajm-7522	102	19	media	media	NOUN
ajm-7522	102	20	-	-	PUNCT
ajm-7522	102	21	effective	effective	ADJ
ajm-7522	102	22	and/or	and/or	CCONJ
ajm-7522	102	23	controversial	controversial	ADJ
ajm-7522	102	24	cases	case	NOUN
ajm-7522	102	25	of	of	ADP
ajm-7522	102	26	ambush	ambush	NOUN
ajm-7522	102	27	marketing	marketing	NOUN
ajm-7522	102	28	(	(	PUNCT
ajm-7522	102	29	in	in	ADP
ajm-7522	102	30	chronological	chronological	ADJ
ajm-7522	102	31	order	order	NOUN
ajm-7522	102	32	)	)	PUNCT
ajm-7522	102	33	that	that	PRON
ajm-7522	102	34	have	have	AUX
ajm-7522	102	35	occurred	occur	VERB
ajm-7522	102	36	in	in	ADP
ajm-7522	102	37	the	the	DET
ajm-7522	102	38	context	context	NOUN
ajm-7522	102	39	of	of	ADP
ajm-7522	102	40	sporting	sport	VERB
ajm-7522	102	41	events	event	NOUN
ajm-7522	102	42	in	in	ADP
ajm-7522	102	43	recent	recent	ADJ
ajm-7522	102	44	years	year	NOUN
ajm-7522	102	45	.	.	PUNCT
ajm-7522	103	1	bavaria	bavaria	NOUN
ajm-7522	103	2	the	the	DET
ajm-7522	103	3	beer	beer	NOUN
ajm-7522	103	4	brand	brand	NOUN
ajm-7522	103	5	bavaria	bavaria	PROPN
ajm-7522	103	6	from	from	ADP
ajm-7522	103	7	the	the	DET
ajm-7522	103	8	dutch	dutch	PROPN
ajm-7522	103	9	heineken	heineken	PROPN
ajm-7522	103	10	group	group	PROPN
ajm-7522	103	11	attracted	attract	VERB
ajm-7522	103	12	great	great	ADJ
ajm-7522	103	13	attention	attention	NOUN
ajm-7522	103	14	during	during	ADP
ajm-7522	103	15	the	the	DET
ajm-7522	103	16	2006	2006	NUM
ajm-7522	103	17	and	and	CCONJ
ajm-7522	103	18	2010	2010	NUM
ajm-7522	103	19	world	world	NOUN
ajm-7522	103	20	cups	cup	NOUN
ajm-7522	103	21	with	with	ADP
ajm-7522	103	22	well	well	ADV
ajm-7522	103	23	-	-	PUNCT
ajm-7522	103	24	planned	plan	VERB
ajm-7522	103	25	ambush	ambush	NOUN
ajm-7522	103	26	campaigns	campaign	NOUN
ajm-7522	103	27	.	.	PUNCT
ajm-7522	104	1	before	before	SCONJ
ajm-7522	104	2	and	and	CCONJ
ajm-7522	104	3	during	during	ADP
ajm-7522	104	4	the	the	DET
ajm-7522	104	5	2006	2006	NUM
ajm-7522	104	6	world	world	PROPN
ajm-7522	104	7	cup	cup	PROPN
ajm-7522	104	8	in	in	ADP
ajm-7522	104	9	germany	germany	PROPN
ajm-7522	104	10	,	,	PUNCT
ajm-7522	104	11	bavaria	bavaria	PROPN
ajm-7522	104	12	distributed	distribute	VERB
ajm-7522	104	13	around	around	ADP
ajm-7522	104	14	250,000	250,000	NUM
ajm-7522	104	15	lederhosen	lederhosen	NOUN
ajm-7522	104	16	in	in	ADP
ajm-7522	104	17	the	the	DET
ajm-7522	104	18	netherlands	netherlands	PROPN
ajm-7522	104	19	in	in	ADP
ajm-7522	104	20	the	the	DET
ajm-7522	104	21	national	national	ADJ
ajm-7522	104	22	color	color	PROPN
ajm-7522	104	23	orange	orange	NOUN
ajm-7522	104	24	with	with	ADP
ajm-7522	104	25	“	"	PUNCT
ajm-7522	104	26	bavaria	bavaria	PROPN
ajm-7522	104	27	”	"	PUNCT
ajm-7522	104	28	printed	print	VERB
ajm-7522	104	29	on	on	ADP
ajm-7522	104	30	them	they	PRON
ajm-7522	104	31	(	(	PUNCT
ajm-7522	104	32	see	see	VERB
ajm-7522	104	33	figure	figure	NOUN
ajm-7522	104	34	4	4	NUM
ajm-7522	104	35	)	)	PUNCT
ajm-7522	104	36	.	.	PUNCT
ajm-7522	105	1	the	the	DET
ajm-7522	105	2	intention	intention	NOUN
ajm-7522	105	3	was	be	AUX
ajm-7522	105	4	that	that	SCONJ
ajm-7522	105	5	dutch	dutch	ADJ
ajm-7522	105	6	fans	fan	NOUN
ajm-7522	105	7	would	would	AUX
ajm-7522	105	8	wear	wear	VERB
ajm-7522	105	9	these	these	DET
ajm-7522	105	10	lederhosen	lederhosen	NOUN
ajm-7522	105	11	during	during	ADP
ajm-7522	105	12	their	their	PRON
ajm-7522	105	13	stay	stay	NOUN
ajm-7522	105	14	in	in	ADP
ajm-7522	105	15	germany	germany	PROPN
ajm-7522	105	16	’s	’s	PART
ajm-7522	105	17	supposed	suppose	VERB
ajm-7522	105	18	“	"	PUNCT
ajm-7522	105	19	lederhosen	lederhosen	ADJ
ajm-7522	105	20	country	country	NOUN
ajm-7522	105	21	”	"	PUNCT
ajm-7522	105	22	and	and	CCONJ
ajm-7522	105	23	display	display	VERB
ajm-7522	105	24	them	they	PRON
ajm-7522	105	25	publicly	publicly	ADV
ajm-7522	105	26	,	,	PUNCT
ajm-7522	105	27	especially	especially	ADV
ajm-7522	105	28	when	when	SCONJ
ajm-7522	105	29	visiting	visit	VERB
ajm-7522	105	30	stadiums	stadium	NOUN
ajm-7522	105	31	.	.	PUNCT
ajm-7522	106	1	figure	figure	VERB
ajm-7522	106	2	4	4	NUM
ajm-7522	106	3	ambush	ambush	NOUN
ajm-7522	106	4	marketing	marketing	NOUN
ajm-7522	106	5	by	by	ADP
ajm-7522	106	6	bavaria	bavaria	PROPN
ajm-7522	106	7	2006	2006	NUM
ajm-7522	106	8	(	(	PUNCT
ajm-7522	106	9	nufer	nufer	NOUN
ajm-7522	106	10	,	,	PUNCT
ajm-7522	106	11	2013	2013	NUM
ajm-7522	106	12	,	,	PUNCT
ajm-7522	106	13	p.	p.	NOUN
ajm-7522	106	14	44	44	NUM
ajm-7522	106	15	)	)	PUNCT
ajm-7522	106	16	this	this	DET
ajm-7522	106	17	strategy	strategy	NOUN
ajm-7522	106	18	initially	initially	ADV
ajm-7522	106	19	worked	work	VERB
ajm-7522	106	20	,	,	PUNCT
ajm-7522	106	21	as	as	SCONJ
ajm-7522	106	22	thousands	thousand	NOUN
ajm-7522	106	23	of	of	ADP
ajm-7522	106	24	holland	holland	PROPN
ajm-7522	106	25	fans	fan	NOUN
ajm-7522	106	26	turned	turn	VERB
ajm-7522	106	27	up	up	ADP
ajm-7522	106	28	in	in	ADP
ajm-7522	106	29	dungarees	dungaree	NOUN
ajm-7522	106	30	before	before	ADP
ajm-7522	106	31	the	the	DET
ajm-7522	106	32	netherlands	netherlands	PROPN
ajm-7522	106	33	’	'	PUNCT
ajm-7522	106	34	preliminary	preliminary	ADJ
ajm-7522	106	35	round	round	NOUN
ajm-7522	106	36	match	match	NOUN
ajm-7522	106	37	against	against	ADP
ajm-7522	106	38	the	the	DET
ajm-7522	106	39	ivory	ivory	PROPN
ajm-7522	106	40	coast	coast	PROPN
ajm-7522	106	41	in	in	ADP
ajm-7522	106	42	stuttgart	stuttgart	PROPN
ajm-7522	106	43	to	to	PART
ajm-7522	106	44	–	–	PUNCT
ajm-7522	106	45	consciously	consciously	ADV
ajm-7522	106	46	or	or	CCONJ
ajm-7522	106	47	unconsciously	unconsciously	ADV
ajm-7522	106	48	–	–	PUNCT
ajm-7522	106	49	transport	transport	NOUN
ajm-7522	106	50	unauthorized	unauthorized	ADJ
ajm-7522	106	51	advertising	advertising	NOUN
ajm-7522	106	52	into	into	ADP
ajm-7522	106	53	the	the	DET
ajm-7522	106	54	stadiums	stadium	NOUN
ajm-7522	106	55	as	as	ADP
ajm-7522	106	56	multipliers	multiplier	NOUN
ajm-7522	106	57	.	.	PUNCT
ajm-7522	107	1	the	the	DET
ajm-7522	107	2	organizers	organizer	NOUN
ajm-7522	107	3	had	have	VERB
ajm-7522	107	4	to	to	PART
ajm-7522	107	5	act	act	VERB
ajm-7522	107	6	quickly	quickly	ADV
ajm-7522	107	7	to	to	PART
ajm-7522	107	8	protect	protect	VERB
ajm-7522	107	9	the	the	DET
ajm-7522	107	10	official	official	ADJ
ajm-7522	107	11	sponsors	sponsor	NOUN
ajm-7522	107	12	.	.	PUNCT
ajm-7522	108	1	fifa	fifa	PROPN
ajm-7522	108	2	referred	refer	VERB
ajm-7522	108	3	to	to	ADP
ajm-7522	108	4	its	its	PRON
ajm-7522	108	5	ticketing	ticket	VERB
ajm-7522	108	6	terms	term	NOUN
ajm-7522	108	7	and	and	CCONJ
ajm-7522	108	8	conditions	condition	NOUN
ajm-7522	108	9	,	,	PUNCT
ajm-7522	108	10	whose	whose	DET
ajm-7522	108	11	rule	rule	NOUN
ajm-7522	108	12	10	10	NUM
ajm-7522	108	13	stated	state	VERB
ajm-7522	108	14	that	that	SCONJ
ajm-7522	108	15	“	"	PUNCT
ajm-7522	108	16	advertising	advertising	NOUN
ajm-7522	108	17	,	,	PUNCT
ajm-7522	108	18	commercial	commercial	ADJ
ajm-7522	108	19	,	,	PUNCT
ajm-7522	108	20	political	political	ADJ
ajm-7522	108	21	or	or	CCONJ
ajm-7522	108	22	religious	religious	ADJ
ajm-7522	108	23	items	item	NOUN
ajm-7522	108	24	of	of	ADP
ajm-7522	108	25	any	any	DET
ajm-7522	108	26	kind	kind	NOUN
ajm-7522	108	27	,	,	PUNCT
ajm-7522	108	28	including	include	VERB
ajm-7522	108	29	banners	banner	NOUN
ajm-7522	108	30	,	,	PUNCT
ajm-7522	108	31	symbols	symbol	NOUN
ajm-7522	108	32	,	,	PUNCT
ajm-7522	108	33	and	and	CCONJ
ajm-7522	108	34	leaflets	leaflet	NOUN
ajm-7522	108	35	...	...	PUNCT
ajm-7522	108	36	are	be	AUX
ajm-7522	108	37	not	not	PART
ajm-7522	108	38	permitted	permit	VERB
ajm-7522	108	39	and	and	CCONJ
ajm-7522	108	40	...	...	PUNCT
ajm-7522	108	41	may	may	AUX
ajm-7522	108	42	not	not	PART
ajm-7522	108	43	be	be	AUX
ajm-7522	108	44	brought	bring	VERB
ajm-7522	108	45	into	into	ADP
ajm-7522	108	46	the	the	DET
ajm-7522	108	47	stadium	stadium	NOUN
ajm-7522	108	48	if	if	SCONJ
ajm-7522	108	49	the	the	DET
ajm-7522	108	50	organizing	organizing	NOUN
ajm-7522	108	51	committee	committee	NOUN
ajm-7522	108	52	has	have	VERB
ajm-7522	108	53	reason	reason	NOUN
ajm-7522	108	54	to	to	PART
ajm-7522	108	55	believe	believe	VERB
ajm-7522	108	56	that	that	SCONJ
ajm-7522	108	57	they	they	PRON
ajm-7522	108	58	will	will	AUX
ajm-7522	108	59	be	be	AUX
ajm-7522	108	60	displayed	display	VERB
ajm-7522	108	61	in	in	ADP
ajm-7522	108	62	the	the	DET
ajm-7522	108	63	stadium	stadium	NOUN
ajm-7522	108	64	.	.	PUNCT
ajm-7522	108	65	”	"	PUNCT
ajm-7522	109	1	fifa	fifa	PROPN
ajm-7522	109	2	’s	’s	PART
ajm-7522	109	3	rights	right	NOUN
ajm-7522	109	4	protection	protection	NOUN
ajm-7522	109	5	team	team	NOUN
ajm-7522	109	6	ensured	ensure	VERB
ajm-7522	109	7	that	that	SCONJ
ajm-7522	109	8	all	all	DET
ajm-7522	109	9	unauthorized	unauthorized	ADJ
ajm-7522	109	10	bavaria	bavaria	NOUN
ajm-7522	109	11	advertising	advertising	NOUN
ajm-7522	109	12	material	material	NOUN
ajm-7522	109	13	had	have	VERB
ajm-7522	109	14	to	to	PART
ajm-7522	109	15	remain	remain	VERB
ajm-7522	109	16	outside	outside	ADP
ajm-7522	109	17	the	the	DET
ajm-7522	109	18	stadium	stadium	NOUN
ajm-7522	109	19	gates	gate	NOUN
ajm-7522	109	20	,	,	PUNCT
ajm-7522	109	21	meaning	mean	VERB
ajm-7522	109	22	that	that	SCONJ
ajm-7522	109	23	over	over	ADP
ajm-7522	109	24	1,000	1,000	NUM
ajm-7522	109	25	dutch	dutch	ADJ
ajm-7522	109	26	supporters	supporter	NOUN
ajm-7522	109	27	had	have	VERB
ajm-7522	109	28	to	to	PART
ajm-7522	109	29	take	take	VERB
ajm-7522	109	30	off	off	ADP
ajm-7522	109	31	their	their	PRON
ajm-7522	109	32	lederhosen	lederhosen	NOUN
ajm-7522	109	33	,	,	PUNCT
ajm-7522	109	34	as	as	SCONJ
ajm-7522	109	35	otherwise	otherwise	ADV
ajm-7522	109	36	fifa	fifa	PROPN
ajm-7522	109	37	would	would	AUX
ajm-7522	109	38	have	have	AUX
ajm-7522	109	39	refused	refuse	VERB
ajm-7522	109	40	them	they	PRON
ajm-7522	109	41	entry	entry	NOUN
ajm-7522	109	42	to	to	ADP
ajm-7522	109	43	the	the	DET
ajm-7522	109	44	stadium	stadium	NOUN
ajm-7522	109	45	.	.	PUNCT
ajm-7522	110	1	although	although	SCONJ
ajm-7522	110	2	it	it	PRON
ajm-7522	110	3	was	be	AUX
ajm-7522	110	4	ultimately	ultimately	ADV
ajm-7522	110	5	a	a	DET
ajm-7522	110	6	fended	fend	VERB
ajm-7522	110	7	-	-	PUNCT
ajm-7522	110	8	off	off	ADP
ajm-7522	110	9	ambush	ambush	NOUN
ajm-7522	110	10	attempt	attempt	NOUN
ajm-7522	110	11	,	,	PUNCT
ajm-7522	110	12	the	the	DET
ajm-7522	110	13	action	action	NOUN
ajm-7522	110	14	brought	bring	VERB
ajm-7522	110	15	bavaria	bavaria	NOUN
ajm-7522	110	16	immense	immense	ADJ
ajm-7522	110	17	attention	attention	NOUN
ajm-7522	110	18	.	.	PUNCT
ajm-7522	111	1	the	the	DET
ajm-7522	111	2	fact	fact	NOUN
ajm-7522	111	3	that	that	SCONJ
ajm-7522	111	4	over	over	ADP
ajm-7522	111	5	1,000	1,000	NUM
ajm-7522	111	6	people	people	NOUN
ajm-7522	111	7	watched	watch	VERB
ajm-7522	111	8	a	a	DET
ajm-7522	111	9	world	world	NOUN
ajm-7522	111	10	cup	cup	NOUN
ajm-7522	111	11	match	match	NOUN
ajm-7522	111	12	in	in	ADP
ajm-7522	111	13	the	the	DET
ajm-7522	111	14	stadium	stadium	NOUN
ajm-7522	111	15	in	in	ADP
ajm-7522	111	16	their	their	PRON
ajm-7522	111	17	underpants	underpant	NOUN
ajm-7522	111	18	attracted	attract	VERB
ajm-7522	111	19	a	a	DET
ajm-7522	111	20	great	great	ADJ
ajm-7522	111	21	deal	deal	NOUN
ajm-7522	111	22	of	of	ADP
ajm-7522	111	23	media	medium	NOUN
ajm-7522	111	24	attention	attention	NOUN
ajm-7522	111	25	–	–	PUNCT
ajm-7522	111	26	so	so	CCONJ
ajm-7522	111	27	the	the	DET
ajm-7522	111	28	action	action	NOUN
ajm-7522	111	29	would	would	AUX
ajm-7522	111	30	probably	probably	ADV
ajm-7522	111	31	have	have	AUX
ajm-7522	111	32	attracted	attract	VERB
ajm-7522	111	33	less	less	ADJ
ajm-7522	111	34	attention	attention	NOUN
ajm-7522	111	35	if	if	SCONJ
ajm-7522	111	36	the	the	DET
ajm-7522	111	37	fifa	fifa	PROPN
ajm-7522	111	38	team	team	NOUN
ajm-7522	111	39	had	have	AUX
ajm-7522	111	40	not	not	PART
ajm-7522	111	41	stopped	stop	VERB
ajm-7522	111	42	it	it	PRON
ajm-7522	111	43	.	.	PUNCT
ajm-7522	112	1	during	during	ADP
ajm-7522	112	2	the	the	DET
ajm-7522	112	3	2010	2010	NUM
ajm-7522	112	4	fifa	fifa	PROPN
ajm-7522	112	5	world	world	PROPN
ajm-7522	112	6	cup	cup	PROPN
ajm-7522	112	7	in	in	ADP
ajm-7522	112	8	south	south	PROPN
ajm-7522	112	9	africa	africa	PROPN
ajm-7522	112	10	,	,	PUNCT
ajm-7522	112	11	bavaria	bavaria	PROPN
ajm-7522	112	12	again	again	ADV
ajm-7522	112	13	relied	rely	VERB
ajm-7522	112	14	on	on	ADP
ajm-7522	112	15	ambush	ambush	NOUN
ajm-7522	112	16	marketing	marketing	NOUN
ajm-7522	112	17	.	.	PUNCT
ajm-7522	113	1	it	it	PRON
ajm-7522	113	2	again	again	ADV
ajm-7522	113	3	achieved	achieve	VERB
ajm-7522	113	4	a	a	DET
ajm-7522	113	5	high	high	ADJ
ajm-7522	113	6	level	level	NOUN
ajm-7522	113	7	of	of	ADP
ajm-7522	113	8	media	medium	NOUN
ajm-7522	113	9	attention	attention	NOUN
ajm-7522	113	10	–	–	PUNCT
ajm-7522	113	11	this	this	DET
ajm-7522	113	12	time	time	NOUN
ajm-7522	113	13	with	with	ADP
ajm-7522	113	14	the	the	DET
ajm-7522	113	15	so	so	ADV
ajm-7522	113	16	-	-	PUNCT
ajm-7522	113	17	called	call	VERB
ajm-7522	113	18	“	"	PUNCT
ajm-7522	113	19	beer	beer	NOUN
ajm-7522	113	20	babes	babe	NOUN
ajm-7522	113	21	”	"	PUNCT
ajm-7522	113	22	.	.	PUNCT
ajm-7522	114	1	in	in	ADP
ajm-7522	114	2	the	the	DET
ajm-7522	114	3	audience	audience	NOUN
ajm-7522	114	4	of	of	ADP
ajm-7522	114	5	the	the	DET
ajm-7522	114	6	preliminary	preliminary	ADJ
ajm-7522	114	7	round	round	NOUN
ajm-7522	114	8	match	match	NOUN
ajm-7522	114	9	between	between	ADP
ajm-7522	114	10	the	the	DET
ajm-7522	114	11	netherlands	netherlands	PROPN
ajm-7522	114	12	and	and	CCONJ
ajm-7522	114	13	denmark	denmark	PROPN
ajm-7522	114	14	in	in	ADP
ajm-7522	114	15	johannesburg	johannesburg	PROPN
ajm-7522	114	16	,	,	PUNCT
ajm-7522	114	17	36	36	NUM
ajm-7522	114	18	young	young	ADJ
ajm-7522	114	19	women	woman	NOUN
ajm-7522	114	20	presented	present	VERB
ajm-7522	114	21	themselves	themselves	PRON
ajm-7522	114	22	in	in	ADP
ajm-7522	114	23	orange	orange	PROPN
ajm-7522	114	24	mini	mini	ADJ
ajm-7522	114	25	dresses	dress	NOUN
ajm-7522	114	26	from	from	ADP
ajm-7522	114	27	the	the	DET
ajm-7522	114	28	brewery	brewery	NOUN
ajm-7522	114	29	.	.	PUNCT
ajm-7522	115	1	this	this	DET
ajm-7522	115	2	time	time	NOUN
ajm-7522	115	3	,	,	PUNCT
ajm-7522	115	4	the	the	DET
ajm-7522	115	5	bavaria	bavaria	PROPN
ajm-7522	115	6	brand	brand	NOUN
ajm-7522	115	7	name	name	NOUN
ajm-7522	115	8	was	be	AUX
ajm-7522	115	9	only	only	ADV
ajm-7522	115	10	attached	attach	VERB
ajm-7522	115	11	to	to	ADP
ajm-7522	115	12	a	a	DET
ajm-7522	115	13	small	small	ADJ
ajm-7522	115	14	label	label	NOUN
ajm-7522	115	15	on	on	ADP
ajm-7522	115	16	the	the	DET
ajm-7522	115	17	seam	seam	NOUN
ajm-7522	115	18	(	(	PUNCT
ajm-7522	115	19	see	see	VERB
ajm-7522	115	20	figure	figure	NOUN
ajm-7522	115	21	5	5	NUM
ajm-7522	115	22	)	)	PUNCT
ajm-7522	115	23	.	.	PUNCT
ajm-7522	116	1	78	78	NUM
ajm-7522	116	2	american	american	ADJ
ajm-7522	116	3	journal	journal	NOUN
ajm-7522	116	4	of	of	ADP
ajm-7522	116	5	management	management	NOUN
ajm-7522	116	6	vol	vol	NOUN
ajm-7522	116	7	.	.	PUNCT
ajm-7522	117	1	25(1	25(1	X
ajm-7522	117	2	)	)	PUNCT
ajm-7522	117	3	2025	2025	NUM
ajm-7522	117	4	figure	figure	NOUN
ajm-7522	117	5	5	5	NUM
ajm-7522	117	6	ambush	ambush	NOUN
ajm-7522	117	7	marketing	marketing	NOUN
ajm-7522	117	8	by	by	ADP
ajm-7522	117	9	bavaria	bavaria	PROPN
ajm-7522	117	10	2010	2010	NUM
ajm-7522	117	11	(	(	PUNCT
ajm-7522	117	12	nufer	nufer	NOUN
ajm-7522	117	13	,	,	PUNCT
ajm-7522	117	14	2013	2013	NUM
ajm-7522	117	15	,	,	PUNCT
ajm-7522	117	16	p.	p.	NOUN
ajm-7522	117	17	44	44	NUM
ajm-7522	117	18	)	)	PUNCT
ajm-7522	117	19	fifa	fifa	PROPN
ajm-7522	117	20	once	once	ADV
ajm-7522	117	21	again	again	ADV
ajm-7522	117	22	took	take	VERB
ajm-7522	117	23	rigorous	rigorous	ADJ
ajm-7522	117	24	action	action	NOUN
ajm-7522	117	25	against	against	ADP
ajm-7522	117	26	this	this	DET
ajm-7522	117	27	campaign	campaign	NOUN
ajm-7522	117	28	,	,	PUNCT
ajm-7522	117	29	removing	remove	VERB
ajm-7522	117	30	the	the	DET
ajm-7522	117	31	blondes	blonde	NOUN
ajm-7522	117	32	from	from	ADP
ajm-7522	117	33	the	the	DET
ajm-7522	117	34	stadium	stadium	NOUN
ajm-7522	117	35	and	and	CCONJ
ajm-7522	117	36	even	even	ADV
ajm-7522	117	37	briefly	briefly	ADV
ajm-7522	117	38	arresting	arrest	VERB
ajm-7522	117	39	their	their	PRON
ajm-7522	117	40	alleged	allege	VERB
ajm-7522	117	41	leaders	leader	NOUN
ajm-7522	117	42	.	.	PUNCT
ajm-7522	118	1	tempers	temper	NOUN
ajm-7522	118	2	flared	flare	VERB
ajm-7522	118	3	afterwards	afterwards	ADV
ajm-7522	118	4	:	:	PUNCT
ajm-7522	118	5	the	the	DET
ajm-7522	118	6	world	world	NOUN
ajm-7522	118	7	soccer	soccer	NOUN
ajm-7522	118	8	association	association	NOUN
ajm-7522	118	9	filed	file	VERB
ajm-7522	118	10	a	a	DET
ajm-7522	118	11	lawsuit	lawsuit	NOUN
ajm-7522	118	12	in	in	ADP
ajm-7522	118	13	court	court	NOUN
ajm-7522	118	14	against	against	ADP
ajm-7522	118	15	the	the	DET
ajm-7522	118	16	planned	plan	VERB
ajm-7522	118	17	action	action	NOUN
ajm-7522	118	18	.	.	PUNCT
ajm-7522	119	1	the	the	DET
ajm-7522	119	2	dutch	dutch	ADJ
ajm-7522	119	3	embassy	embassy	NOUN
ajm-7522	119	4	assured	assure	VERB
ajm-7522	119	5	the	the	DET
ajm-7522	119	6	women	woman	NOUN
ajm-7522	119	7	of	of	ADP
ajm-7522	119	8	legal	legal	ADJ
ajm-7522	119	9	support	support	NOUN
ajm-7522	119	10	.	.	PUNCT
ajm-7522	120	1	while	while	SCONJ
ajm-7522	120	2	bavaria	bavaria	PROPN
ajm-7522	120	3	’s	’s	PART
ajm-7522	120	4	advertising	advertising	NOUN
ajm-7522	120	5	intention	intention	NOUN
ajm-7522	120	6	was	be	AUX
ajm-7522	120	7	obvious	obvious	ADJ
ajm-7522	120	8	in	in	ADP
ajm-7522	120	9	2006	2006	NUM
ajm-7522	120	10	with	with	ADP
ajm-7522	120	11	clear	clear	ADJ
ajm-7522	120	12	lettering	lettering	NOUN
ajm-7522	120	13	on	on	ADP
ajm-7522	120	14	the	the	DET
ajm-7522	120	15	dungarees	dungaree	NOUN
ajm-7522	120	16	,	,	PUNCT
ajm-7522	120	17	the	the	DET
ajm-7522	120	18	brewery	brewery	NOUN
ajm-7522	120	19	’s	’s	PART
ajm-7522	120	20	calculation	calculation	NOUN
ajm-7522	120	21	in	in	ADP
ajm-7522	120	22	2010	2010	NUM
ajm-7522	120	23	was	be	AUX
ajm-7522	120	24	much	much	ADV
ajm-7522	120	25	more	more	ADV
ajm-7522	120	26	subtle	subtle	ADJ
ajm-7522	120	27	.	.	PUNCT
ajm-7522	121	1	it	it	PRON
ajm-7522	121	2	was	be	AUX
ajm-7522	121	3	a	a	DET
ajm-7522	121	4	case	case	NOUN
ajm-7522	121	5	of	of	ADP
ajm-7522	121	6	ambush	ambush	NOUN
ajm-7522	121	7	marketing	marketing	NOUN
ajm-7522	121	8	calculated	calculate	VERB
ajm-7522	121	9	on	on	ADP
ajm-7522	121	10	the	the	DET
ajm-7522	121	11	drawing	drawing	NOUN
ajm-7522	121	12	board	board	NOUN
ajm-7522	121	13	:	:	PUNCT
ajm-7522	121	14	on	on	ADP
ajm-7522	121	15	site	site	NOUN
ajm-7522	121	16	,	,	PUNCT
ajm-7522	121	17	i.e.	i.e.	X
ajm-7522	121	18	in	in	ADP
ajm-7522	121	19	front	front	NOUN
ajm-7522	121	20	of	of	ADP
ajm-7522	121	21	and	and	CCONJ
ajm-7522	121	22	inside	inside	ADP
ajm-7522	121	23	the	the	DET
ajm-7522	121	24	stadium	stadium	NOUN
ajm-7522	121	25	,	,	PUNCT
ajm-7522	121	26	the	the	DET
ajm-7522	121	27	campaign	campaign	NOUN
ajm-7522	121	28	was	be	AUX
ajm-7522	121	29	not	not	PART
ajm-7522	121	30	initially	initially	ADV
ajm-7522	121	31	recognized	recognize	VERB
ajm-7522	121	32	as	as	ADP
ajm-7522	121	33	ambush	ambush	NOUN
ajm-7522	121	34	marketing	marketing	NOUN
ajm-7522	121	35	.	.	PUNCT
ajm-7522	122	1	as	as	ADP
ajm-7522	122	2	a	a	DET
ajm-7522	122	3	result	result	NOUN
ajm-7522	122	4	,	,	PUNCT
ajm-7522	122	5	the	the	DET
ajm-7522	122	6	“	"	PUNCT
ajm-7522	122	7	beer	beer	NOUN
ajm-7522	122	8	babes	babe	NOUN
ajm-7522	122	9	”	"	PUNCT
ajm-7522	122	10	–	–	PUNCT
ajm-7522	122	11	unlike	unlike	ADP
ajm-7522	122	12	the	the	DET
ajm-7522	122	13	fans	fan	NOUN
ajm-7522	122	14	wearing	wear	VERB
ajm-7522	122	15	orange	orange	PROPN
ajm-7522	122	16	bavaria	bavaria	PROPN
ajm-7522	122	17	dungarees	dungaree	NOUN
ajm-7522	122	18	four	four	NUM
ajm-7522	122	19	years	year	NOUN
ajm-7522	122	20	previously	previously	ADV
ajm-7522	122	21	–	–	PUNCT
ajm-7522	122	22	were	be	AUX
ajm-7522	122	23	able	able	ADJ
ajm-7522	122	24	to	to	PART
ajm-7522	122	25	enter	enter	VERB
ajm-7522	122	26	the	the	DET
ajm-7522	122	27	stadium	stadium	NOUN
ajm-7522	122	28	without	without	ADP
ajm-7522	122	29	any	any	DET
ajm-7522	122	30	problems	problem	NOUN
ajm-7522	122	31	and	and	CCONJ
ajm-7522	122	32	undisturbed	undisturbed	ADJ
ajm-7522	122	33	by	by	ADP
ajm-7522	122	34	fifa	fifa	PROPN
ajm-7522	122	35	surveillance	surveillance	NOUN
ajm-7522	122	36	.	.	PUNCT
ajm-7522	123	1	who	who	PRON
ajm-7522	123	2	would	would	AUX
ajm-7522	123	3	notice	notice	VERB
ajm-7522	123	4	a	a	DET
ajm-7522	123	5	few	few	ADJ
ajm-7522	123	6	girls	girl	NOUN
ajm-7522	123	7	dressed	dress	VERB
ajm-7522	123	8	in	in	ADP
ajm-7522	123	9	orange	orange	NOUN
ajm-7522	123	10	(	(	PUNCT
ajm-7522	123	11	with	with	ADP
ajm-7522	123	12	a	a	DET
ajm-7522	123	13	barely	barely	ADV
ajm-7522	123	14	visible	visible	ADJ
ajm-7522	123	15	bavaria	bavaria	NOUN
ajm-7522	123	16	logo	logo	PROPN
ajm-7522	123	17	)	)	PUNCT
ajm-7522	123	18	in	in	ADP
ajm-7522	123	19	the	the	DET
ajm-7522	123	20	stadium	stadium	NOUN
ajm-7522	123	21	when	when	SCONJ
ajm-7522	123	22	thousands	thousand	NOUN
ajm-7522	123	23	of	of	ADP
ajm-7522	123	24	orange	orange	NOUN
ajm-7522	123	25	-	-	PUNCT
ajm-7522	123	26	clad	clothe	VERB
ajm-7522	123	27	dutch	dutch	ADJ
ajm-7522	123	28	fans	fan	NOUN
ajm-7522	123	29	are	be	AUX
ajm-7522	123	30	there	there	ADV
ajm-7522	123	31	anyway	anyway	ADV
ajm-7522	123	32	?	?	PUNCT
ajm-7522	124	1	again	again	ADV
ajm-7522	124	2	,	,	PUNCT
ajm-7522	124	3	it	it	PRON
ajm-7522	124	4	was	be	AUX
ajm-7522	124	5	only	only	ADV
ajm-7522	124	6	when	when	SCONJ
ajm-7522	124	7	fifa	fifa	PROPN
ajm-7522	124	8	intervened	intervene	VERB
ajm-7522	124	9	that	that	SCONJ
ajm-7522	124	10	the	the	DET
ajm-7522	124	11	action	action	NOUN
ajm-7522	124	12	attracted	attract	VERB
ajm-7522	124	13	media	medium	NOUN
ajm-7522	124	14	attention	attention	NOUN
ajm-7522	124	15	.	.	PUNCT
ajm-7522	125	1	however	however	ADV
ajm-7522	125	2	,	,	PUNCT
ajm-7522	125	3	while	while	SCONJ
ajm-7522	125	4	fifa	fifa	PROPN
ajm-7522	125	5	itself	itself	PRON
ajm-7522	125	6	saw	see	VERB
ajm-7522	125	7	through	through	ADP
ajm-7522	125	8	the	the	DET
ajm-7522	125	9	ambush	ambush	NOUN
ajm-7522	125	10	calculation	calculation	NOUN
ajm-7522	125	11	in	in	ADP
ajm-7522	125	12	2006	2006	NUM
ajm-7522	125	13	,	,	PUNCT
ajm-7522	125	14	it	it	PRON
ajm-7522	125	15	must	must	AUX
ajm-7522	125	16	have	have	AUX
ajm-7522	125	17	received	receive	VERB
ajm-7522	125	18	a	a	DET
ajm-7522	125	19	specific	specific	ADJ
ajm-7522	125	20	tip	tip	NOUN
ajm-7522	125	21	-	-	PUNCT
ajm-7522	125	22	off	off	NOUN
ajm-7522	125	23	in	in	ADP
ajm-7522	125	24	2010	2010	NUM
ajm-7522	125	25	–	–	PUNCT
ajm-7522	125	26	presumably	presumably	ADV
ajm-7522	125	27	from	from	ADP
ajm-7522	125	28	the	the	DET
ajm-7522	125	29	initiator	initiator	NOUN
ajm-7522	125	30	bavaria	bavaria	NOUN
ajm-7522	125	31	itself	itself	PRON
ajm-7522	125	32	,	,	PUNCT
ajm-7522	125	33	because	because	SCONJ
ajm-7522	125	34	it	it	PRON
ajm-7522	125	35	was	be	AUX
ajm-7522	125	36	only	only	ADV
ajm-7522	125	37	when	when	SCONJ
ajm-7522	125	38	fifa	fifa	PROPN
ajm-7522	125	39	intervened	intervene	VERB
ajm-7522	125	40	that	that	SCONJ
ajm-7522	125	41	the	the	DET
ajm-7522	125	42	ambush	ambush	NOUN
ajm-7522	125	43	marketing	marketing	NOUN
ajm-7522	125	44	campaign	campaign	NOUN
ajm-7522	125	45	was	be	AUX
ajm-7522	125	46	exposed	expose	VERB
ajm-7522	125	47	as	as	ADP
ajm-7522	125	48	such	such	ADJ
ajm-7522	125	49	and	and	CCONJ
ajm-7522	125	50	made	make	VERB
ajm-7522	125	51	public	public	ADJ
ajm-7522	125	52	.	.	PUNCT
ajm-7522	126	1	this	this	PRON
ajm-7522	126	2	was	be	AUX
ajm-7522	126	3	the	the	DET
ajm-7522	126	4	only	only	ADJ
ajm-7522	126	5	way	way	NOUN
ajm-7522	126	6	that	that	SCONJ
ajm-7522	126	7	this	this	DET
ajm-7522	126	8	incident	incident	NOUN
ajm-7522	126	9	,	,	PUNCT
ajm-7522	126	10	which	which	PRON
ajm-7522	126	11	was	be	AUX
ajm-7522	126	12	initially	initially	ADV
ajm-7522	126	13	completely	completely	ADV
ajm-7522	126	14	harmless	harmless	ADJ
ajm-7522	126	15	from	from	ADP
ajm-7522	126	16	an	an	DET
ajm-7522	126	17	advertising	advertising	NOUN
ajm-7522	126	18	perspective	perspective	NOUN
ajm-7522	126	19	,	,	PUNCT
ajm-7522	126	20	made	make	VERB
ajm-7522	126	21	it	it	PRON
ajm-7522	126	22	into	into	ADP
ajm-7522	126	23	the	the	DET
ajm-7522	126	24	media	medium	NOUN
ajm-7522	126	25	coverage	coverage	NOUN
ajm-7522	126	26	and	and	CCONJ
ajm-7522	126	27	had	have	VERB
ajm-7522	126	28	an	an	DET
ajm-7522	126	29	immense	immense	ADJ
ajm-7522	126	30	pr	pr	NOUN
ajm-7522	126	31	impact	impact	NOUN
ajm-7522	126	32	–	–	PUNCT
ajm-7522	126	33	and	and	CCONJ
ajm-7522	126	34	that	that	PRON
ajm-7522	126	35	is	be	AUX
ajm-7522	126	36	exactly	exactly	ADV
ajm-7522	126	37	what	what	PRON
ajm-7522	126	38	bavaria	bavaria	NOUN
ajm-7522	126	39	wanted	want	VERB
ajm-7522	126	40	to	to	PART
ajm-7522	126	41	achieve	achieve	VERB
ajm-7522	126	42	.	.	PUNCT
ajm-7522	127	1	kulula	kulula	NOUN
ajm-7522	127	2	in	in	ADP
ajm-7522	127	3	the	the	DET
ajm-7522	127	4	run	run	NOUN
ajm-7522	127	5	-	-	PUNCT
ajm-7522	127	6	up	up	NOUN
ajm-7522	127	7	to	to	ADP
ajm-7522	127	8	the	the	DET
ajm-7522	127	9	2010	2010	NUM
ajm-7522	127	10	fifa	fifa	PROPN
ajm-7522	127	11	world	world	PROPN
ajm-7522	127	12	cup	cup	PROPN
ajm-7522	127	13	in	in	ADP
ajm-7522	127	14	south	south	PROPN
ajm-7522	127	15	africa	africa	PROPN
ajm-7522	127	16	,	,	PUNCT
ajm-7522	127	17	the	the	DET
ajm-7522	127	18	south	south	ADJ
ajm-7522	127	19	african	african	ADJ
ajm-7522	127	20	airline	airline	NOUN
ajm-7522	127	21	kulula	kulula	PROPN
ajm-7522	127	22	advertised	advertise	VERB
ajm-7522	127	23	itself	itself	PRON
ajm-7522	127	24	as	as	ADP
ajm-7522	127	25	the	the	DET
ajm-7522	127	26	“	"	PUNCT
ajm-7522	127	27	unofficial	unofficial	ADJ
ajm-7522	127	28	airline	airline	NOUN
ajm-7522	127	29	of	of	ADP
ajm-7522	127	30	you	you	PRON
ajm-7522	127	31	-	-	PUNCT
ajm-7522	127	32	know	know	NOUN
ajm-7522	127	33	-	-	PUNCT
ajm-7522	127	34	who	who	PRON
ajm-7522	127	35	”	"	PUNCT
ajm-7522	127	36	(	(	PUNCT
ajm-7522	127	37	see	see	VERB
ajm-7522	127	38	figure	figure	NOUN
ajm-7522	127	39	6	6	NUM
ajm-7522	127	40	,	,	PUNCT
ajm-7522	127	41	left	leave	VERB
ajm-7522	127	42	)	)	PUNCT
ajm-7522	127	43	.	.	PUNCT
ajm-7522	128	1	the	the	DET
ajm-7522	128	2	world	world	PROPN
ajm-7522	128	3	soccer	soccer	NOUN
ajm-7522	128	4	association	association	PROPN
ajm-7522	128	5	fifa	fifa	PROPN
ajm-7522	128	6	then	then	ADV
ajm-7522	128	7	sued	sue	VERB
ajm-7522	128	8	kulula	kulula	PROPN
ajm-7522	128	9	for	for	ADP
ajm-7522	128	10	unfair	unfair	ADJ
ajm-7522	128	11	competition	competition	NOUN
ajm-7522	128	12	,	,	PUNCT
ajm-7522	128	13	accusing	accuse	VERB
ajm-7522	128	14	kulula	kulula	NOUN
ajm-7522	128	15	of	of	ADP
ajm-7522	128	16	having	having	AUX
ajm-7522	128	17	made	make	VERB
ajm-7522	128	18	an	an	DET
ajm-7522	128	19	unauthorized	unauthorized	ADJ
ajm-7522	128	20	reference	reference	NOUN
ajm-7522	128	21	to	to	ADP
ajm-7522	128	22	the	the	DET
ajm-7522	128	23	2010	2010	NUM
ajm-7522	128	24	fifa	fifa	PROPN
ajm-7522	128	25	world	world	PROPN
ajm-7522	128	26	cup	cup	PROPN
ajm-7522	128	27	.	.	PUNCT
ajm-7522	129	1	kulula	kulula	PROPN
ajm-7522	129	2	then	then	ADV
ajm-7522	129	3	launched	launch	VERB
ajm-7522	129	4	a	a	DET
ajm-7522	129	5	new	new	ADJ
ajm-7522	129	6	advertising	advertising	NOUN
ajm-7522	129	7	campaign	campaign	NOUN
ajm-7522	129	8	in	in	ADP
ajm-7522	129	9	the	the	DET
ajm-7522	129	10	national	national	ADJ
ajm-7522	129	11	press	press	NOUN
ajm-7522	129	12	in	in	ADP
ajm-7522	129	13	june	june	PROPN
ajm-7522	129	14	2010	2010	NUM
ajm-7522	129	15	:	:	PUNCT
ajm-7522	129	16	“	"	PUNCT
ajm-7522	129	17	we	we	PRON
ajm-7522	129	18	offer	offer	VERB
ajm-7522	129	19	affordable	affordable	ADJ
ajm-7522	129	20	flights	flight	NOUN
ajm-7522	129	21	for	for	ADP
ajm-7522	129	22	everyone	everyone	PRON
ajm-7522	129	23	except	except	SCONJ
ajm-7522	129	24	sepp	sepp	NOUN
ajm-7522	129	25	blatter	blatter	NOUN
ajm-7522	129	26	,	,	PUNCT
ajm-7522	129	27	”	"	PUNCT
ajm-7522	129	28	kulula	kulula	VERB
ajm-7522	129	29	advertised	advertise	VERB
ajm-7522	129	30	with	with	ADP
ajm-7522	129	31	a	a	DET
ajm-7522	129	32	wink	wink	NOUN
ajm-7522	129	33	,	,	PUNCT
ajm-7522	129	34	“	"	PUNCT
ajm-7522	129	35	he	he	PRON
ajm-7522	129	36	can	can	AUX
ajm-7522	129	37	fly	fly	VERB
ajm-7522	129	38	for	for	ADP
ajm-7522	129	39	free	free	ADJ
ajm-7522	129	40	”	"	PUNCT
ajm-7522	129	41	(	(	PUNCT
ajm-7522	129	42	see	see	VERB
ajm-7522	129	43	figure	figure	NOUN
ajm-7522	129	44	6	6	NUM
ajm-7522	129	45	,	,	PUNCT
ajm-7522	129	46	center	center	NOUN
ajm-7522	129	47	)	)	PUNCT
ajm-7522	129	48	.	.	PUNCT
ajm-7522	130	1	shortly	shortly	ADV
ajm-7522	130	2	afterwards	afterwards	ADV
ajm-7522	130	3	,	,	PUNCT
ajm-7522	130	4	kulula	kulula	PROPN
ajm-7522	130	5	followed	follow	VERB
ajm-7522	130	6	up	up	ADP
ajm-7522	130	7	with	with	ADP
ajm-7522	130	8	full	full	ADJ
ajm-7522	130	9	-	-	PUNCT
ajm-7522	130	10	page	page	NOUN
ajm-7522	130	11	advertisements	advertisement	NOUN
ajm-7522	130	12	in	in	ADP
ajm-7522	130	13	the	the	DET
ajm-7522	130	14	south	south	ADJ
ajm-7522	130	15	african	african	ADJ
ajm-7522	130	16	press	press	NOUN
ajm-7522	130	17	:	:	PUNCT
ajm-7522	130	18	“	"	PUNCT
ajm-7522	130	19	it	it	PRON
ajm-7522	130	20	’s	’	VERB
ajm-7522	130	21	official	official	ADJ
ajm-7522	130	22	.	.	PUNCT
ajm-7522	131	1	sepp	sepp	PROPN
ajm-7522	131	2	blatter	blatter	PROPN
ajm-7522	131	3	is	be	AUX
ajm-7522	131	4	flying	fly	VERB
ajm-7522	131	5	with	with	ADP
ajm-7522	131	6	us	we	PRON
ajm-7522	131	7	”	"	PUNCT
ajm-7522	131	8	(	(	PUNCT
ajm-7522	131	9	see	see	VERB
ajm-7522	131	10	figure	figure	NOUN
ajm-7522	131	11	6	6	NUM
ajm-7522	131	12	,	,	PUNCT
ajm-7522	131	13	right	right	ADJ
ajm-7522	131	14	)	)	PUNCT
ajm-7522	131	15	.	.	PUNCT
ajm-7522	132	1	the	the	DET
ajm-7522	132	2	low	low	ADJ
ajm-7522	132	3	-	-	PUNCT
ajm-7522	132	4	cost	cost	NOUN
ajm-7522	132	5	carrier	carrier	NOUN
ajm-7522	132	6	immediately	immediately	ADV
ajm-7522	132	7	put	put	VERB
ajm-7522	132	8	things	thing	NOUN
ajm-7522	132	9	into	into	ADP
ajm-7522	132	10	perspective	perspective	NOUN
ajm-7522	132	11	:	:	PUNCT
ajm-7522	132	12	“	"	PUNCT
ajm-7522	132	13	okay	okay	INTJ
ajm-7522	132	14	,	,	PUNCT
ajm-7522	132	15	it	it	PRON
ajm-7522	132	16	’s	’	VERB
ajm-7522	132	17	not	not	PART
ajm-7522	132	18	exactly	exactly	ADV
ajm-7522	132	19	the	the	DET
ajm-7522	132	20	sepp	sepp	NOUN
ajm-7522	132	21	blatter	blatter	NOUN
ajm-7522	132	22	we	we	PRON
ajm-7522	132	23	were	be	AUX
ajm-7522	132	24	expecting	expect	VERB
ajm-7522	132	25	,	,	PUNCT
ajm-7522	132	26	but	but	CCONJ
ajm-7522	132	27	a	a	DET
ajm-7522	132	28	promise	promise	NOUN
ajm-7522	132	29	is	be	AUX
ajm-7522	132	30	a	a	DET
ajm-7522	132	31	promise	promise	NOUN
ajm-7522	132	32	.	.	PUNCT
ajm-7522	132	33	”	"	PUNCT
ajm-7522	133	1	it	it	PRON
ajm-7522	133	2	was	be	AUX
ajm-7522	133	3	“	"	PUNCT
ajm-7522	133	4	sepp	sepp	PROPN
ajm-7522	133	5	,	,	PUNCT
ajm-7522	133	6	the	the	DET
ajm-7522	133	7	dog	dog	NOUN
ajm-7522	133	8	”	"	PUNCT
ajm-7522	133	9	,	,	PUNCT
ajm-7522	133	10	a	a	DET
ajm-7522	133	11	boston	boston	PROPN
ajm-7522	133	12	terrier	terrier	NOUN
ajm-7522	133	13	from	from	ADP
ajm-7522	133	14	cape	cape	NOUN
ajm-7522	133	15	town	town	NOUN
ajm-7522	133	16	.	.	PUNCT
ajm-7522	134	1	kulula	kulula	PROPN
ajm-7522	134	2	says	say	VERB
ajm-7522	134	3	:	:	PUNCT
ajm-7522	134	4	“	"	PUNCT
ajm-7522	134	5	we	we	PRON
ajm-7522	134	6	are	be	AUX
ajm-7522	134	7	proud	proud	ADJ
ajm-7522	134	8	to	to	PART
ajm-7522	134	9	have	have	VERB
ajm-7522	134	10	him	he	PRON
ajm-7522	134	11	on	on	ADP
ajm-7522	134	12	board	board	NOUN
ajm-7522	134	13	.	.	PUNCT
ajm-7522	135	1	because	because	SCONJ
ajm-7522	135	2	every	every	DET
ajm-7522	135	3	sepp	sepp	NOUN
ajm-7522	135	4	blatter	blatter	NOUN
ajm-7522	135	5	is	be	AUX
ajm-7522	135	6	our	our	PRON
ajm-7522	135	7	friend	friend	NOUN
ajm-7522	135	8	”	"	PUNCT
ajm-7522	135	9	.	.	PUNCT
ajm-7522	136	1	american	american	PROPN
ajm-7522	136	2	journal	journal	PROPN
ajm-7522	136	3	of	of	ADP
ajm-7522	136	4	management	management	NOUN
ajm-7522	136	5	vol	vol	NOUN
ajm-7522	136	6	.	.	PUNCT
ajm-7522	137	1	25(1	25(1	X
ajm-7522	137	2	)	)	PUNCT
ajm-7522	137	3	2025	2025	NUM
ajm-7522	137	4	79	79	NUM
ajm-7522	137	5	figure	figure	NOUN
ajm-7522	137	6	6	6	NUM
ajm-7522	137	7	ambush	ambush	NOUN
ajm-7522	137	8	marketing	marketing	NOUN
ajm-7522	137	9	by	by	ADP
ajm-7522	137	10	kulula	kulula	PROPN
ajm-7522	137	11	(	(	PUNCT
ajm-7522	137	12	nufer	nufer	NOUN
ajm-7522	137	13	,	,	PUNCT
ajm-7522	137	14	2018	2018	NUM
ajm-7522	137	15	,	,	PUNCT
ajm-7522	137	16	p.	p.	NOUN
ajm-7522	137	17	61	61	NUM
ajm-7522	137	18	)	)	PUNCT
ajm-7522	137	19	this	this	DET
ajm-7522	137	20	successive	successive	ADJ
ajm-7522	137	21	increase	increase	NOUN
ajm-7522	137	22	in	in	ADP
ajm-7522	137	23	ambush	ambush	NOUN
ajm-7522	137	24	marketing	marketing	NOUN
ajm-7522	137	25	attracted	attract	VERB
ajm-7522	137	26	international	international	ADJ
ajm-7522	137	27	media	medium	NOUN
ajm-7522	137	28	attention	attention	NOUN
ajm-7522	137	29	and	and	CCONJ
ajm-7522	137	30	significantly	significantly	ADV
ajm-7522	137	31	raised	raise	VERB
ajm-7522	137	32	the	the	DET
ajm-7522	137	33	south	south	ADJ
ajm-7522	137	34	african	african	ADJ
ajm-7522	137	35	low	low	ADJ
ajm-7522	137	36	-	-	PUNCT
ajm-7522	137	37	cost	cost	NOUN
ajm-7522	137	38	airline	airline	NOUN
ajm-7522	137	39	’s	’s	PART
ajm-7522	137	40	profile	profile	NOUN
ajm-7522	137	41	nationally	nationally	ADV
ajm-7522	137	42	and	and	CCONJ
ajm-7522	137	43	internationally	internationally	ADV
ajm-7522	137	44	.	.	PUNCT
ajm-7522	138	1	the	the	DET
ajm-7522	138	2	brand	brand	NOUN
ajm-7522	138	3	played	play	VERB
ajm-7522	138	4	a	a	DET
ajm-7522	138	5	charming	charming	ADJ
ajm-7522	138	6	game	game	NOUN
ajm-7522	138	7	with	with	ADP
ajm-7522	138	8	fifa	fifa	PROPN
ajm-7522	138	9	.	.	PUNCT
ajm-7522	139	1	the	the	DET
ajm-7522	139	2	foresight	foresight	NOUN
ajm-7522	139	3	with	with	ADP
ajm-7522	139	4	which	which	PRON
ajm-7522	139	5	it	it	PRON
ajm-7522	139	6	proceeded	proceed	VERB
ajm-7522	139	7	is	be	AUX
ajm-7522	139	8	remarkable	remarkable	ADJ
ajm-7522	139	9	–	–	PUNCT
ajm-7522	139	10	in	in	ADP
ajm-7522	139	11	planned	plan	VERB
ajm-7522	139	12	,	,	PUNCT
ajm-7522	139	13	successive	successive	ADJ
ajm-7522	139	14	steps	step	NOUN
ajm-7522	139	15	,	,	PUNCT
ajm-7522	139	16	each	each	PRON
ajm-7522	139	17	of	of	ADP
ajm-7522	139	18	which	which	PRON
ajm-7522	139	19	achieved	achieve	VERB
ajm-7522	139	20	a	a	DET
ajm-7522	139	21	corresponding	corresponding	ADJ
ajm-7522	139	22	effect	effect	NOUN
ajm-7522	139	23	on	on	ADP
ajm-7522	139	24	its	its	PRON
ajm-7522	139	25	own	own	ADJ
ajm-7522	139	26	and	and	CCONJ
ajm-7522	139	27	ultimately	ultimately	ADV
ajm-7522	139	28	made	make	VERB
ajm-7522	139	29	the	the	DET
ajm-7522	139	30	entire	entire	ADJ
ajm-7522	139	31	campaign	campaign	NOUN
ajm-7522	139	32	appear	appear	VERB
ajm-7522	139	33	well	well	ADV
ajm-7522	139	34	thought	think	VERB
ajm-7522	139	35	out	out	ADP
ajm-7522	139	36	and	and	CCONJ
ajm-7522	139	37	very	very	ADV
ajm-7522	139	38	successful	successful	ADJ
ajm-7522	139	39	.	.	PUNCT
ajm-7522	140	1	bruno	bruno	PROPN
ajm-7522	140	2	banani	banani	PROPN
ajm-7522	140	3	at	at	ADP
ajm-7522	140	4	the	the	DET
ajm-7522	140	5	2014	2014	NUM
ajm-7522	140	6	winter	winter	NOUN
ajm-7522	140	7	olympics	olympics	PROPN
ajm-7522	140	8	in	in	ADP
ajm-7522	140	9	sochi	sochi	PROPN
ajm-7522	140	10	,	,	PUNCT
ajm-7522	140	11	the	the	DET
ajm-7522	140	12	world	world	NOUN
ajm-7522	140	13	marveled	marvel	VERB
ajm-7522	140	14	at	at	ADP
ajm-7522	140	15	more	more	ADJ
ajm-7522	140	16	than	than	ADP
ajm-7522	140	17	just	just	ADV
ajm-7522	140	18	the	the	DET
ajm-7522	140	19	best	good	ADJ
ajm-7522	140	20	athletes	athlete	NOUN
ajm-7522	140	21	.	.	PUNCT
ajm-7522	141	1	one	one	NUM
ajm-7522	141	2	exotic	exotic	ADJ
ajm-7522	141	3	luge	luge	NOUN
ajm-7522	141	4	athlete	athlete	NOUN
ajm-7522	141	5	enjoyed	enjoy	VERB
ajm-7522	141	6	just	just	ADV
ajm-7522	141	7	as	as	ADV
ajm-7522	141	8	much	much	ADJ
ajm-7522	141	9	media	medium	NOUN
ajm-7522	141	10	attention	attention	NOUN
ajm-7522	141	11	as	as	ADP
ajm-7522	141	12	many	many	ADJ
ajm-7522	141	13	olympic	olympic	ADJ
ajm-7522	141	14	champions	champion	NOUN
ajm-7522	141	15	and	and	CCONJ
ajm-7522	141	16	medal	medal	NOUN
ajm-7522	141	17	winners	winner	NOUN
ajm-7522	141	18	,	,	PUNCT
ajm-7522	141	19	even	even	ADV
ajm-7522	141	20	though	though	SCONJ
ajm-7522	141	21	he	he	PRON
ajm-7522	141	22	had	have	AUX
ajm-7522	141	23	only	only	ADV
ajm-7522	141	24	finished	finish	VERB
ajm-7522	141	25	his	his	PRON
ajm-7522	141	26	luge	luge	NOUN
ajm-7522	141	27	competition	competition	NOUN
ajm-7522	141	28	in	in	ADP
ajm-7522	141	29	sochi	sochi	PROPN
ajm-7522	141	30	in	in	ADP
ajm-7522	141	31	a	a	DET
ajm-7522	141	32	distant	distant	ADJ
ajm-7522	141	33	32nd	32nd	ADJ
ajm-7522	141	34	place	place	NOUN
ajm-7522	141	35	:	:	PUNCT
ajm-7522	141	36	bruno	bruno	PROPN
ajm-7522	141	37	banani	banani	PROPN
ajm-7522	141	38	(	(	PUNCT
ajm-7522	141	39	see	see	VERB
ajm-7522	141	40	figure	figure	NOUN
ajm-7522	141	41	7	7	NUM
ajm-7522	141	42	)	)	PUNCT
ajm-7522	141	43	from	from	ADP
ajm-7522	141	44	the	the	DET
ajm-7522	141	45	south	south	PROPN
ajm-7522	141	46	pacific	pacific	PROPN
ajm-7522	141	47	island	island	NOUN
ajm-7522	141	48	of	of	ADP
ajm-7522	141	49	tonga	tonga	PROPN
ajm-7522	141	50	.	.	PUNCT
ajm-7522	142	1	figure	figure	VERB
ajm-7522	142	2	7	7	NUM
ajm-7522	142	3	bruno	bruno	PROPN
ajm-7522	142	4	banani	banani	PROPN
ajm-7522	142	5	luger	luger	PROPN
ajm-7522	142	6	from	from	ADP
ajm-7522	142	7	tonga	tonga	PROPN
ajm-7522	142	8	(	(	PUNCT
ajm-7522	142	9	nufer	nufer	NOUN
ajm-7522	142	10	,	,	PUNCT
ajm-7522	142	11	2018	2018	NUM
ajm-7522	142	12	.	.	PUNCT
ajm-7522	143	1	p.	p.	NOUN
ajm-7522	143	2	63	63	NUM
ajm-7522	143	3	)	)	PUNCT
ajm-7522	143	4	80	80	NUM
ajm-7522	143	5	american	american	ADJ
ajm-7522	143	6	journal	journal	NOUN
ajm-7522	143	7	of	of	ADP
ajm-7522	143	8	management	management	NOUN
ajm-7522	143	9	vol	vol	NOUN
ajm-7522	143	10	.	.	PUNCT
ajm-7522	144	1	25(1	25(1	X
ajm-7522	144	2	)	)	PUNCT
ajm-7522	144	3	2025	2025	NUM
ajm-7522	144	4	bruno	bruno	NOUN
ajm-7522	144	5	banani	banani	PROPN
ajm-7522	144	6	would	would	AUX
ajm-7522	144	7	not	not	PART
ajm-7522	144	8	have	have	AUX
ajm-7522	144	9	made	make	VERB
ajm-7522	144	10	the	the	DET
ajm-7522	144	11	headlines	headline	NOUN
ajm-7522	144	12	for	for	ADP
ajm-7522	144	13	sporting	sporting	NOUN
ajm-7522	144	14	reasons	reason	NOUN
ajm-7522	144	15	.	.	PUNCT
ajm-7522	145	1	a	a	DET
ajm-7522	145	2	few	few	ADJ
ajm-7522	145	3	years	year	NOUN
ajm-7522	145	4	earlier	early	ADV
ajm-7522	145	5	,	,	PUNCT
ajm-7522	145	6	he	he	PRON
ajm-7522	145	7	might	might	AUX
ajm-7522	145	8	have	have	AUX
ajm-7522	145	9	attracted	attract	VERB
ajm-7522	145	10	attention	attention	NOUN
ajm-7522	145	11	in	in	ADP
ajm-7522	145	12	luge	luge	NOUN
ajm-7522	145	13	due	due	ADP
ajm-7522	145	14	to	to	ADP
ajm-7522	145	15	his	his	PRON
ajm-7522	145	16	exotic	exotic	ADJ
ajm-7522	145	17	origins	origin	NOUN
ajm-7522	145	18	.	.	PUNCT
ajm-7522	146	1	but	but	CCONJ
ajm-7522	146	2	at	at	ADP
ajm-7522	146	3	those	those	DET
ajm-7522	146	4	winter	winter	NOUN
ajm-7522	146	5	olympics	olympics	PROPN
ajm-7522	146	6	,	,	PUNCT
ajm-7522	146	7	competitors	competitor	NOUN
ajm-7522	146	8	from	from	ADP
ajm-7522	146	9	india	india	PROPN
ajm-7522	146	10	,	,	PUNCT
ajm-7522	146	11	australia	australia	PROPN
ajm-7522	146	12	and	and	CCONJ
ajm-7522	146	13	china	china	PROPN
ajm-7522	146	14	were	be	AUX
ajm-7522	146	15	also	also	ADV
ajm-7522	146	16	competing	compete	VERB
ajm-7522	146	17	in	in	ADP
ajm-7522	146	18	his	his	PRON
ajm-7522	146	19	discipline	discipline	NOUN
ajm-7522	146	20	alone	alone	ADV
ajm-7522	146	21	–	–	PUNCT
ajm-7522	146	22	all	all	DET
ajm-7522	146	23	countries	country	NOUN
ajm-7522	146	24	with	with	ADP
ajm-7522	146	25	a	a	DET
ajm-7522	146	26	very	very	ADV
ajm-7522	146	27	limited	limited	ADJ
ajm-7522	146	28	luge	luge	NOUN
ajm-7522	146	29	tradition	tradition	NOUN
ajm-7522	146	30	.	.	PUNCT
ajm-7522	147	1	so	so	ADV
ajm-7522	147	2	it	it	PRON
ajm-7522	147	3	took	take	VERB
ajm-7522	147	4	more	more	ADJ
ajm-7522	147	5	than	than	ADP
ajm-7522	147	6	that	that	PRON
ajm-7522	147	7	to	to	PART
ajm-7522	147	8	really	really	ADV
ajm-7522	147	9	stand	stand	VERB
ajm-7522	147	10	out	out	ADP
ajm-7522	147	11	:	:	PUNCT
ajm-7522	147	12	the	the	DET
ajm-7522	147	13	26	26	NUM
ajm-7522	147	14	-	-	PUNCT
ajm-7522	147	15	year	year	NOUN
ajm-7522	147	16	-	-	PUNCT
ajm-7522	147	17	old	old	ADJ
ajm-7522	147	18	computer	computer	NOUN
ajm-7522	147	19	science	science	NOUN
ajm-7522	147	20	student	student	NOUN
ajm-7522	147	21	was	be	AUX
ajm-7522	147	22	discovered	discover	VERB
ajm-7522	147	23	a	a	DET
ajm-7522	147	24	few	few	ADJ
ajm-7522	147	25	years	year	NOUN
ajm-7522	147	26	earlier	early	ADV
ajm-7522	147	27	in	in	ADP
ajm-7522	147	28	his	his	PRON
ajm-7522	147	29	home	home	NOUN
ajm-7522	147	30	country	country	NOUN
ajm-7522	147	31	and	and	CCONJ
ajm-7522	147	32	signed	sign	VERB
ajm-7522	147	33	by	by	ADP
ajm-7522	147	34	a	a	DET
ajm-7522	147	35	german	german	ADJ
ajm-7522	147	36	marketing	marketing	NOUN
ajm-7522	147	37	agency	agency	NOUN
ajm-7522	147	38	.	.	PUNCT
ajm-7522	148	1	a	a	DET
ajm-7522	148	2	short	short	ADJ
ajm-7522	148	3	time	time	NOUN
ajm-7522	148	4	later	later	ADV
ajm-7522	148	5	,	,	PUNCT
ajm-7522	148	6	the	the	DET
ajm-7522	148	7	winter	winter	NOUN
ajm-7522	148	8	sportsman	sportsman	NOUN
ajm-7522	148	9	officially	officially	ADV
ajm-7522	148	10	changed	change	VERB
ajm-7522	148	11	his	his	PRON
ajm-7522	148	12	name	name	NOUN
ajm-7522	148	13	to	to	ADP
ajm-7522	148	14	the	the	DET
ajm-7522	148	15	brand	brand	NOUN
ajm-7522	148	16	name	name	NOUN
ajm-7522	148	17	of	of	ADP
ajm-7522	148	18	the	the	DET
ajm-7522	148	19	german	german	ADJ
ajm-7522	148	20	underwear	underwear	NOUN
ajm-7522	148	21	manufacturer	manufacturer	NOUN
ajm-7522	148	22	bruno	bruno	PROPN
ajm-7522	148	23	banani	banani	PROPN
ajm-7522	148	24	from	from	ADP
ajm-7522	148	25	chemnitz	chemnitz	PROPN
ajm-7522	148	26	,	,	PUNCT
ajm-7522	148	27	was	be	AUX
ajm-7522	148	28	sponsored	sponsor	VERB
ajm-7522	148	29	by	by	ADP
ajm-7522	148	30	them	they	PRON
ajm-7522	148	31	and	and	CCONJ
ajm-7522	148	32	also	also	ADV
ajm-7522	148	33	trained	train	VERB
ajm-7522	148	34	mainly	mainly	ADV
ajm-7522	148	35	in	in	ADP
ajm-7522	148	36	germany	germany	PROPN
ajm-7522	148	37	.	.	PUNCT
ajm-7522	149	1	the	the	DET
ajm-7522	149	2	kingdom	kingdom	NOUN
ajm-7522	149	3	of	of	ADP
ajm-7522	149	4	tonga	tonga	PROPN
ajm-7522	149	5	,	,	PUNCT
ajm-7522	149	6	which	which	PRON
ajm-7522	149	7	belongs	belong	VERB
ajm-7522	149	8	to	to	ADP
ajm-7522	149	9	polynesia	polynesia	PROPN
ajm-7522	149	10	,	,	PUNCT
ajm-7522	149	11	is	be	AUX
ajm-7522	149	12	an	an	DET
ajm-7522	149	13	island	island	NOUN
ajm-7522	149	14	located	locate	VERB
ajm-7522	149	15	around	around	ADP
ajm-7522	149	16	2,000	2,000	NUM
ajm-7522	149	17	kilometers	kilometer	NOUN
ajm-7522	149	18	north	north	ADV
ajm-7522	149	19	of	of	ADP
ajm-7522	149	20	new	new	PROPN
ajm-7522	149	21	zealand	zealand	PROPN
ajm-7522	149	22	and	and	CCONJ
ajm-7522	149	23	around	around	ADV
ajm-7522	149	24	4,000	4,000	NUM
ajm-7522	149	25	kilometers	kilometer	NOUN
ajm-7522	149	26	east	east	ADV
ajm-7522	149	27	of	of	ADP
ajm-7522	149	28	australia	australia	PROPN
ajm-7522	149	29	in	in	ADP
ajm-7522	149	30	the	the	DET
ajm-7522	149	31	south	south	PROPN
ajm-7522	149	32	pacific	pacific	PROPN
ajm-7522	149	33	.	.	PUNCT
ajm-7522	150	1	in	in	ADP
ajm-7522	150	2	the	the	DET
ajm-7522	150	3	winter	winter	NOUN
ajm-7522	150	4	,	,	PUNCT
ajm-7522	150	5	the	the	DET
ajm-7522	150	6	average	average	ADJ
ajm-7522	150	7	low	low	ADJ
ajm-7522	150	8	temperature	temperature	NOUN
ajm-7522	150	9	is	be	AUX
ajm-7522	150	10	18	18	NUM
ajm-7522	150	11	degrees	degree	NOUN
ajm-7522	150	12	celsius	celsius	NOUN
ajm-7522	150	13	and	and	CCONJ
ajm-7522	150	14	has	have	AUX
ajm-7522	150	15	never	never	ADV
ajm-7522	150	16	snowed	snow	VERB
ajm-7522	150	17	.	.	PUNCT
ajm-7522	151	1	while	while	SCONJ
ajm-7522	151	2	supposed	suppose	VERB
ajm-7522	151	3	“	"	PUNCT
ajm-7522	151	4	superstars	superstar	NOUN
ajm-7522	151	5	”	"	PUNCT
ajm-7522	151	6	,	,	PUNCT
ajm-7522	151	7	“	"	PUNCT
ajm-7522	151	8	super	super	ADJ
ajm-7522	151	9	talents	talent	NOUN
ajm-7522	151	10	”	"	PUNCT
ajm-7522	151	11	and	and	CCONJ
ajm-7522	151	12	“	"	PUNCT
ajm-7522	151	13	top	top	ADJ
ajm-7522	151	14	models	model	NOUN
ajm-7522	151	15	”	"	PUNCT
ajm-7522	151	16	are	be	AUX
ajm-7522	151	17	discovered	discover	VERB
ajm-7522	151	18	every	every	DET
ajm-7522	151	19	year	year	NOUN
ajm-7522	151	20	on	on	ADP
ajm-7522	151	21	german	german	ADJ
ajm-7522	151	22	television	television	NOUN
ajm-7522	151	23	,	,	PUNCT
ajm-7522	151	24	“	"	PUNCT
ajm-7522	151	25	tonga	tonga	PROPN
ajm-7522	151	26	’s	’s	PART
ajm-7522	151	27	next	next	ADJ
ajm-7522	151	28	luge	luge	NOUN
ajm-7522	151	29	athlete	athlete	NOUN
ajm-7522	151	30	”	"	PUNCT
ajm-7522	151	31	was	be	AUX
ajm-7522	151	32	sought	seek	VERB
ajm-7522	151	33	on	on	ADP
ajm-7522	151	34	tonga	tonga	NOUN
ajm-7522	151	35	.	.	PUNCT
ajm-7522	152	1	in	in	ADP
ajm-7522	152	2	2008	2008	NUM
ajm-7522	152	3	,	,	PUNCT
ajm-7522	152	4	the	the	DET
ajm-7522	152	5	tongan	tongan	PROPN
ajm-7522	152	6	princess	princess	NOUN
ajm-7522	152	7	decided	decide	VERB
ajm-7522	152	8	that	that	SCONJ
ajm-7522	152	9	the	the	DET
ajm-7522	152	10	time	time	NOUN
ajm-7522	152	11	was	be	AUX
ajm-7522	152	12	ripe	ripe	ADJ
ajm-7522	152	13	for	for	ADP
ajm-7522	152	14	the	the	DET
ajm-7522	152	15	first	first	ADJ
ajm-7522	152	16	winter	winter	NOUN
ajm-7522	152	17	sports	sport	NOUN
ajm-7522	152	18	olympian	olympian	PROPN
ajm-7522	152	19	from	from	ADP
ajm-7522	152	20	tonga	tonga	PROPN
ajm-7522	152	21	.	.	PUNCT
ajm-7522	153	1	a	a	DET
ajm-7522	153	2	casting	casting	NOUN
ajm-7522	153	3	was	be	AUX
ajm-7522	153	4	held	hold	VERB
ajm-7522	153	5	to	to	PART
ajm-7522	153	6	find	find	VERB
ajm-7522	153	7	the	the	DET
ajm-7522	153	8	tongan	tongan	PROPN
ajm-7522	153	9	with	with	ADP
ajm-7522	153	10	the	the	DET
ajm-7522	153	11	greatest	great	ADJ
ajm-7522	153	12	talent	talent	NOUN
ajm-7522	153	13	for	for	ADP
ajm-7522	153	14	luge	luge	NOUN
ajm-7522	153	15	.	.	PUNCT
ajm-7522	154	1	fuahea	fuahea	NOUN
ajm-7522	154	2	semi	semi	ADV
ajm-7522	154	3	(	(	PUNCT
ajm-7522	154	4	as	as	SCONJ
ajm-7522	154	5	he	he	PRON
ajm-7522	154	6	was	be	AUX
ajm-7522	154	7	still	still	ADV
ajm-7522	154	8	called	call	VERB
ajm-7522	154	9	at	at	ADP
ajm-7522	154	10	the	the	DET
ajm-7522	154	11	time	time	NOUN
ajm-7522	154	12	)	)	PUNCT
ajm-7522	154	13	showed	show	VERB
ajm-7522	154	14	the	the	DET
ajm-7522	154	15	best	good	ADJ
ajm-7522	154	16	skills	skill	NOUN
ajm-7522	154	17	when	when	SCONJ
ajm-7522	154	18	it	it	PRON
ajm-7522	154	19	came	come	VERB
ajm-7522	154	20	to	to	ADP
ajm-7522	154	21	maneuvering	maneuver	VERB
ajm-7522	154	22	a	a	DET
ajm-7522	154	23	sled	sle	VERB
ajm-7522	154	24	down	down	ADP
ajm-7522	154	25	a	a	DET
ajm-7522	154	26	sand	sand	NOUN
ajm-7522	154	27	hill	hill	NOUN
ajm-7522	154	28	as	as	ADV
ajm-7522	154	29	quickly	quickly	ADV
ajm-7522	154	30	as	as	ADP
ajm-7522	154	31	possible	possible	ADJ
ajm-7522	154	32	.	.	PUNCT
ajm-7522	155	1	among	among	ADP
ajm-7522	155	2	the	the	DET
ajm-7522	155	3	spectators	spectator	NOUN
ajm-7522	155	4	at	at	ADP
ajm-7522	155	5	this	this	DET
ajm-7522	155	6	spectacle	spectacle	NOUN
ajm-7522	155	7	was	be	AUX
ajm-7522	155	8	an	an	DET
ajm-7522	155	9	employee	employee	NOUN
ajm-7522	155	10	of	of	ADP
ajm-7522	155	11	a	a	DET
ajm-7522	155	12	german	german	ADJ
ajm-7522	155	13	advertising	advertising	NOUN
ajm-7522	155	14	agency	agency	NOUN
ajm-7522	155	15	from	from	ADP
ajm-7522	155	16	leipzig	leipzig	PROPN
ajm-7522	155	17	,	,	PUNCT
ajm-7522	155	18	which	which	PRON
ajm-7522	155	19	works	work	VERB
ajm-7522	155	20	with	with	ADP
ajm-7522	155	21	the	the	DET
ajm-7522	155	22	underwear	underwear	NOUN
ajm-7522	155	23	brand	brand	PROPN
ajm-7522	155	24	bruno	bruno	PROPN
ajm-7522	155	25	banani	banani	PROPN
ajm-7522	155	26	,	,	PUNCT
ajm-7522	155	27	among	among	ADP
ajm-7522	155	28	others	other	NOUN
ajm-7522	155	29	.	.	PUNCT
ajm-7522	156	1	the	the	DET
ajm-7522	156	2	idea	idea	NOUN
ajm-7522	156	3	of	of	ADP
ajm-7522	156	4	signing	sign	VERB
ajm-7522	156	5	and	and	CCONJ
ajm-7522	156	6	sponsoring	sponsor	VERB
ajm-7522	156	7	the	the	DET
ajm-7522	156	8	athlete	athlete	NOUN
ajm-7522	156	9	was	be	AUX
ajm-7522	156	10	quickly	quickly	ADV
ajm-7522	156	11	born	bear	VERB
ajm-7522	156	12	.	.	PUNCT
ajm-7522	157	1	and	and	CCONJ
ajm-7522	157	2	because	because	SCONJ
ajm-7522	157	3	a	a	DET
ajm-7522	157	4	tongan	tongan	ADJ
ajm-7522	157	5	origin	origin	NOUN
ajm-7522	157	6	in	in	ADP
ajm-7522	157	7	luge	luge	NOUN
ajm-7522	157	8	is	be	AUX
ajm-7522	157	9	no	no	ADV
ajm-7522	157	10	longer	long	ADV
ajm-7522	157	11	exotic	exotic	ADJ
ajm-7522	157	12	enough	enough	ADV
ajm-7522	157	13	,	,	PUNCT
ajm-7522	157	14	fuahea	fuahea	PROPN
ajm-7522	157	15	semi	semi	ADV
ajm-7522	157	16	was	be	AUX
ajm-7522	157	17	renamed	rename	VERB
ajm-7522	157	18	bruno	bruno	PROPN
ajm-7522	157	19	banani	banani	PROPN
ajm-7522	157	20	,	,	PUNCT
ajm-7522	157	21	including	include	VERB
ajm-7522	157	22	a	a	DET
ajm-7522	157	23	new	new	ADJ
ajm-7522	157	24	passport	passport	NOUN
ajm-7522	157	25	–	–	PUNCT
ajm-7522	157	26	all	all	PRON
ajm-7522	157	27	to	to	PART
ajm-7522	157	28	attract	attract	VERB
ajm-7522	157	29	public	public	ADJ
ajm-7522	157	30	attention	attention	NOUN
ajm-7522	157	31	.	.	PUNCT
ajm-7522	158	1	after	after	ADP
ajm-7522	158	2	founding	found	VERB
ajm-7522	158	3	the	the	DET
ajm-7522	158	4	tonga	tonga	NOUN
ajm-7522	158	5	luge	luge	PROPN
ajm-7522	158	6	association	association	PROPN
ajm-7522	158	7	(	(	PUNCT
ajm-7522	158	8	which	which	PRON
ajm-7522	158	9	has	have	VERB
ajm-7522	158	10	exactly	exactly	ADV
ajm-7522	158	11	one	one	NUM
ajm-7522	158	12	member	member	NOUN
ajm-7522	158	13	)	)	PUNCT
ajm-7522	158	14	,	,	PUNCT
ajm-7522	158	15	nothing	nothing	PRON
ajm-7522	158	16	stood	stand	VERB
ajm-7522	158	17	in	in	ADP
ajm-7522	158	18	the	the	DET
ajm-7522	158	19	way	way	NOUN
ajm-7522	158	20	of	of	ADP
ajm-7522	158	21	bruno	bruno	PROPN
ajm-7522	158	22	banani	banani	PROPN
ajm-7522	158	23	’s	’s	PART
ajm-7522	158	24	international	international	ADJ
ajm-7522	158	25	sporting	sporting	NOUN
ajm-7522	158	26	career	career	NOUN
ajm-7522	158	27	.	.	PUNCT
ajm-7522	159	1	after	after	SCONJ
ajm-7522	159	2	the	the	DET
ajm-7522	159	3	first	first	ADJ
ajm-7522	159	4	attempt	attempt	NOUN
ajm-7522	159	5	to	to	PART
ajm-7522	159	6	qualify	qualify	VERB
ajm-7522	159	7	for	for	ADP
ajm-7522	159	8	the	the	DET
ajm-7522	159	9	2010	2010	NUM
ajm-7522	159	10	winter	winter	NOUN
ajm-7522	159	11	olympics	olympics	PROPN
ajm-7522	159	12	in	in	ADP
ajm-7522	159	13	vancouver	vancouver	PROPN
ajm-7522	159	14	failed	fail	VERB
ajm-7522	159	15	,	,	PUNCT
ajm-7522	159	16	bruno	bruno	PROPN
ajm-7522	159	17	banani	banani	PROPN
ajm-7522	159	18	sensationally	sensationally	ADV
ajm-7522	159	19	managed	manage	VERB
ajm-7522	159	20	to	to	PART
ajm-7522	159	21	qualify	qualify	VERB
ajm-7522	159	22	for	for	ADP
ajm-7522	159	23	sochi	sochi	PROPN
ajm-7522	159	24	2014	2014	NUM
ajm-7522	159	25	.	.	PUNCT
ajm-7522	160	1	aldi	aldi	VERB
ajm-7522	160	2	the	the	DET
ajm-7522	160	3	british	british	ADJ
ajm-7522	160	4	subsidiary	subsidiary	NOUN
ajm-7522	160	5	of	of	ADP
ajm-7522	160	6	german	german	ADJ
ajm-7522	160	7	discounter	discounter	NOUN
ajm-7522	160	8	aldi	aldi	PROPN
ajm-7522	160	9	süd	süd	NOUN
ajm-7522	160	10	relied	rely	VERB
ajm-7522	160	11	on	on	ADP
ajm-7522	160	12	a	a	DET
ajm-7522	160	13	mixture	mixture	NOUN
ajm-7522	160	14	of	of	ADP
ajm-7522	160	15	comedy	comedy	NOUN
ajm-7522	160	16	and	and	CCONJ
ajm-7522	160	17	soccer	soccer	NOUN
ajm-7522	160	18	language	language	NOUN
ajm-7522	160	19	,	,	PUNCT
ajm-7522	160	20	including	include	VERB
ajm-7522	160	21	an	an	DET
ajm-7522	160	22	opportune	opportune	ADJ
ajm-7522	160	23	allusion	allusion	NOUN
ajm-7522	160	24	to	to	ADP
ajm-7522	160	25	christmas	christmas	PROPN
ajm-7522	160	26	,	,	PUNCT
ajm-7522	160	27	in	in	ADP
ajm-7522	160	28	its	its	PRON
ajm-7522	160	29	marketing	marketing	NOUN
ajm-7522	160	30	for	for	ADP
ajm-7522	160	31	the	the	DET
ajm-7522	160	32	first	first	ADJ
ajm-7522	160	33	soccer	soccer	NOUN
ajm-7522	160	34	world	world	PROPN
ajm-7522	160	35	cup	cup	PROPN
ajm-7522	160	36	to	to	PART
ajm-7522	160	37	be	be	AUX
ajm-7522	160	38	held	hold	VERB
ajm-7522	160	39	in	in	ADP
ajm-7522	160	40	winter	winter	NOUN
ajm-7522	160	41	in	in	ADP
ajm-7522	160	42	2022	2022	NUM
ajm-7522	160	43	(	(	PUNCT
ajm-7522	160	44	see	see	VERB
ajm-7522	160	45	figure	figure	NOUN
ajm-7522	160	46	8)	8)	NUM
ajm-7522	160	47	.	.	PUNCT
ajm-7522	160	48	figure	figure	NOUN
ajm-7522	160	49	8	8	NUM
ajm-7522	160	50	ambush	ambush	NOUN
ajm-7522	160	51	marketing	marketing	NOUN
ajm-7522	160	52	by	by	ADP
ajm-7522	160	53	aldi	aldi	PROPN
ajm-7522	160	54	(	(	PUNCT
ajm-7522	160	55	portela	portela	PROPN
ajm-7522	160	56	,	,	PUNCT
ajm-7522	160	57	2022	2022	NUM
ajm-7522	160	58	,	,	PUNCT
ajm-7522	160	59	n.p	n.p	PROPN
ajm-7522	160	60	.	.	PROPN
ajm-7522	160	61	)	)	PUNCT
ajm-7522	161	1	the	the	DET
ajm-7522	161	2	country	country	NOUN
ajm-7522	161	3	-	-	PUNCT
ajm-7522	161	4	specific	specific	ADJ
ajm-7522	161	5	beers	beer	NOUN
ajm-7522	161	6	temporarily	temporarily	ADV
ajm-7522	161	7	offered	offer	VERB
ajm-7522	161	8	in	in	ADP
ajm-7522	161	9	the	the	DET
ajm-7522	161	10	range	range	NOUN
ajm-7522	161	11	during	during	ADP
ajm-7522	161	12	the	the	DET
ajm-7522	161	13	world	world	NOUN
ajm-7522	161	14	cup	cup	PROPN
ajm-7522	161	15	were	be	AUX
ajm-7522	161	16	already	already	ADV
ajm-7522	161	17	a	a	DET
ajm-7522	161	18	good	good	ADJ
ajm-7522	161	19	idea	idea	NOUN
ajm-7522	161	20	,	,	PUNCT
ajm-7522	161	21	as	as	SCONJ
ajm-7522	161	22	experience	experience	NOUN
ajm-7522	161	23	has	have	AUX
ajm-7522	161	24	shown	show	VERB
ajm-7522	161	25	that	that	SCONJ
ajm-7522	161	26	drinking	drinking	NOUN
ajm-7522	161	27	beer	beer	NOUN
ajm-7522	161	28	and	and	CCONJ
ajm-7522	161	29	watching	watch	VERB
ajm-7522	161	30	soccer	soccer	NOUN
ajm-7522	161	31	go	go	VERB
ajm-7522	161	32	well	well	ADV
ajm-7522	161	33	together	together	ADV
ajm-7522	161	34	.	.	PUNCT
ajm-7522	162	1	aldi	aldi	PROPN
ajm-7522	162	2	’s	’s	PART
ajm-7522	162	3	mascot	mascot	PROPN
ajm-7522	162	4	trio	trio	NOUN
ajm-7522	162	5	consisting	consist	VERB
ajm-7522	162	6	of	of	ADP
ajm-7522	162	7	“	"	PUNCT
ajm-7522	162	8	ronaldi	ronaldi	NOUN
ajm-7522	162	9	”	"	PUNCT
ajm-7522	162	10	,	,	PUNCT
ajm-7522	162	11	“	"	PUNCT
ajm-7522	162	12	marrowdona	marrowdona	NOUN
ajm-7522	162	13	”	"	PUNCT
ajm-7522	162	14	and	and	CCONJ
ajm-7522	162	15	“	"	PUNCT
ajm-7522	162	16	messy	messy	ADJ
ajm-7522	162	17	”	"	PUNCT
ajm-7522	162	18	in	in	ADP
ajm-7522	162	19	christmas	christmas	PROPN
ajm-7522	162	20	tree	tree	NOUN
ajm-7522	162	21	decorations	decoration	NOUN
ajm-7522	162	22	reinforced	reinforce	VERB
ajm-7522	162	23	the	the	DET
ajm-7522	162	24	link	link	NOUN
ajm-7522	162	25	to	to	ADP
ajm-7522	162	26	american	american	PROPN
ajm-7522	162	27	journal	journal	PROPN
ajm-7522	162	28	of	of	ADP
ajm-7522	162	29	management	management	NOUN
ajm-7522	162	30	vol	vol	NOUN
ajm-7522	162	31	.	.	PUNCT
ajm-7522	163	1	25(1	25(1	NUM
ajm-7522	163	2	)	)	PUNCT
ajm-7522	163	3	2025	2025	NUM
ajm-7522	163	4	81	81	NUM
ajm-7522	164	1	the	the	DET
ajm-7522	164	2	winter	winter	NOUN
ajm-7522	164	3	world	world	NOUN
ajm-7522	164	4	cup	cup	PROPN
ajm-7522	164	5	.	.	PUNCT
ajm-7522	165	1	the	the	DET
ajm-7522	165	2	highlight	highlight	PROPN
ajm-7522	165	3	was	be	AUX
ajm-7522	165	4	a	a	DET
ajm-7522	165	5	tv	tv	NOUN
ajm-7522	165	6	commercial	commercial	NOUN
ajm-7522	165	7	that	that	PRON
ajm-7522	165	8	left	leave	VERB
ajm-7522	165	9	an	an	DET
ajm-7522	165	10	impression	impression	NOUN
ajm-7522	165	11	on	on	ADP
ajm-7522	165	12	consumers	consumer	NOUN
ajm-7522	165	13	’	’	PART
ajm-7522	165	14	minds	mind	NOUN
ajm-7522	165	15	and	and	CCONJ
ajm-7522	165	16	made	make	VERB
ajm-7522	165	17	them	they	PRON
ajm-7522	165	18	smile	smile	VERB
ajm-7522	165	19	:	:	PUNCT
ajm-7522	165	20	in	in	ADP
ajm-7522	165	21	addition	addition	NOUN
ajm-7522	165	22	to	to	ADP
ajm-7522	165	23	a	a	DET
ajm-7522	165	24	consistent	consistent	ADJ
ajm-7522	165	25	soccer	soccer	NOUN
ajm-7522	165	26	reference	reference	NOUN
ajm-7522	165	27	,	,	PUNCT
ajm-7522	165	28	it	it	PRON
ajm-7522	165	29	included	include	VERB
ajm-7522	165	30	an	an	DET
ajm-7522	165	31	allusion	allusion	NOUN
ajm-7522	165	32	to	to	ADP
ajm-7522	165	33	the	the	DET
ajm-7522	165	34	best	good	ADJ
ajm-7522	165	35	soccer	soccer	NOUN
ajm-7522	165	36	commercial	commercial	NOUN
ajm-7522	165	37	of	of	ADP
ajm-7522	165	38	all	all	DET
ajm-7522	165	39	time	time	NOUN
ajm-7522	165	40	,	,	PUNCT
ajm-7522	165	41	the	the	DET
ajm-7522	165	42	clever	clever	ADJ
ajm-7522	165	43	use	use	NOUN
ajm-7522	165	44	of	of	ADP
ajm-7522	165	45	christmas	christmas	ADJ
ajm-7522	165	46	references	reference	NOUN
ajm-7522	165	47	to	to	ADP
ajm-7522	165	48	the	the	DET
ajm-7522	165	49	first	first	ADJ
ajm-7522	165	50	winter	winter	NOUN
ajm-7522	165	51	world	world	PROPN
ajm-7522	165	52	cup	cup	PROPN
ajm-7522	165	53	and	and	CCONJ
ajm-7522	165	54	links	link	NOUN
ajm-7522	165	55	to	to	ADP
ajm-7522	165	56	the	the	DET
ajm-7522	165	57	company	company	NOUN
ajm-7522	165	58	’s	’s	PART
ajm-7522	165	59	own	own	ADJ
ajm-7522	165	60	product	product	NOUN
ajm-7522	165	61	range	range	NOUN
ajm-7522	165	62	garnished	garnish	VERB
ajm-7522	165	63	with	with	ADP
ajm-7522	165	64	a	a	DET
ajm-7522	165	65	dash	dash	NOUN
ajm-7522	165	66	of	of	ADP
ajm-7522	165	67	pop	pop	NOUN
ajm-7522	165	68	culture	culture	NOUN
ajm-7522	165	69	and	and	CCONJ
ajm-7522	165	70	zeitgeist	zeitgeist	NOUN
ajm-7522	165	71	.	.	PUNCT
ajm-7522	166	1	check24	check24	VERB
ajm-7522	166	2	the	the	DET
ajm-7522	166	3	comparison	comparison	NOUN
ajm-7522	166	4	portal	portal	PROPN
ajm-7522	166	5	check24	check24	PROPN
ajm-7522	166	6	gave	give	VERB
ajm-7522	166	7	away	away	ADP
ajm-7522	166	8	five	five	NUM
ajm-7522	166	9	million	million	NUM
ajm-7522	166	10	germany	germany	PROPN
ajm-7522	166	11	jerseys	jersey	NOUN
ajm-7522	166	12	in	in	ADP
ajm-7522	166	13	the	the	DET
ajm-7522	166	14	run	run	NOUN
ajm-7522	166	15	-	-	PUNCT
ajm-7522	166	16	up	up	NOUN
ajm-7522	166	17	to	to	ADP
ajm-7522	166	18	the	the	DET
ajm-7522	166	19	2024	2024	NUM
ajm-7522	166	20	european	european	ADJ
ajm-7522	166	21	soccer	soccer	NOUN
ajm-7522	166	22	championship	championship	NOUN
ajm-7522	166	23	held	hold	VERB
ajm-7522	166	24	in	in	ADP
ajm-7522	166	25	germany	germany	PROPN
ajm-7522	166	26	–	–	PUNCT
ajm-7522	166	27	and	and	CCONJ
ajm-7522	166	28	generated	generate	VERB
ajm-7522	166	29	a	a	DET
ajm-7522	166	30	lot	lot	NOUN
ajm-7522	166	31	of	of	ADP
ajm-7522	166	32	data	datum	NOUN
ajm-7522	166	33	and	and	CCONJ
ajm-7522	166	34	valuable	valuable	ADJ
ajm-7522	166	35	social	social	ADJ
ajm-7522	166	36	content	content	NOUN
ajm-7522	166	37	.	.	PUNCT
ajm-7522	167	1	the	the	DET
ajm-7522	167	2	jersey	jersey	PROPN
ajm-7522	167	3	campaign	campaign	NOUN
ajm-7522	167	4	was	be	AUX
ajm-7522	167	5	combined	combine	VERB
ajm-7522	167	6	with	with	ADP
ajm-7522	167	7	a	a	DET
ajm-7522	167	8	european	european	ADJ
ajm-7522	167	9	championship	championship	NOUN
ajm-7522	167	10	betting	betting	NOUN
ajm-7522	167	11	game	game	NOUN
ajm-7522	167	12	.	.	PUNCT
ajm-7522	168	1	the	the	DET
ajm-7522	168	2	comparison	comparison	NOUN
ajm-7522	168	3	portal	portal	PROPN
ajm-7522	168	4	’s	’s	PART
ajm-7522	168	5	app	app	PROPN
ajm-7522	168	6	was	be	AUX
ajm-7522	168	7	at	at	ADP
ajm-7522	168	8	the	the	DET
ajm-7522	168	9	top	top	NOUN
ajm-7522	168	10	of	of	ADP
ajm-7522	168	11	the	the	DET
ajm-7522	168	12	appstore	appstore	NOUN
ajm-7522	168	13	charts	chart	NOUN
ajm-7522	168	14	for	for	ADP
ajm-7522	168	15	weeks	week	NOUN
ajm-7522	168	16	.	.	PUNCT
ajm-7522	169	1	at	at	ADP
ajm-7522	169	2	the	the	DET
ajm-7522	169	3	same	same	ADJ
ajm-7522	169	4	time	time	NOUN
ajm-7522	169	5	,	,	PUNCT
ajm-7522	169	6	former	former	ADJ
ajm-7522	169	7	national	national	ADJ
ajm-7522	169	8	team	team	NOUN
ajm-7522	169	9	player	player	PROPN
ajm-7522	169	10	lukas	lukas	PROPN
ajm-7522	169	11	podolski	podolski	PROPN
ajm-7522	169	12	appeared	appear	VERB
ajm-7522	169	13	in	in	ADP
ajm-7522	169	14	the	the	DET
ajm-7522	169	15	company	company	NOUN
ajm-7522	169	16	’s	’s	PART
ajm-7522	169	17	tv	tv	NOUN
ajm-7522	169	18	advertising	advertising	NOUN
ajm-7522	169	19	.	.	PUNCT
ajm-7522	170	1	the	the	DET
ajm-7522	170	2	company	company	NOUN
ajm-7522	170	3	attracted	attract	VERB
ajm-7522	170	4	a	a	DET
ajm-7522	170	5	lot	lot	NOUN
ajm-7522	170	6	of	of	ADP
ajm-7522	170	7	attention	attention	NOUN
ajm-7522	170	8	in	in	ADP
ajm-7522	170	9	a	a	DET
ajm-7522	170	10	year	year	NOUN
ajm-7522	170	11	with	with	ADP
ajm-7522	170	12	a	a	DET
ajm-7522	170	13	european	european	ADJ
ajm-7522	170	14	championship	championship	NOUN
ajm-7522	170	15	in	in	ADP
ajm-7522	170	16	its	its	PRON
ajm-7522	170	17	own	own	ADJ
ajm-7522	170	18	country	country	NOUN
ajm-7522	170	19	,	,	PUNCT
ajm-7522	170	20	which	which	PRON
ajm-7522	170	21	also	also	ADV
ajm-7522	170	22	bears	bear	VERB
ajm-7522	170	23	similarities	similarity	NOUN
ajm-7522	170	24	to	to	ADP
ajm-7522	170	25	the	the	DET
ajm-7522	170	26	“	"	PUNCT
ajm-7522	170	27	check24	check24	ADJ
ajm-7522	170	28	”	"	PUNCT
ajm-7522	170	29	brand	brand	NOUN
ajm-7522	170	30	as	as	ADP
ajm-7522	170	31	“	"	PUNCT
ajm-7522	170	32	euro	euro	NOUN
ajm-7522	170	33	24	24	NUM
ajm-7522	170	34	”	"	PUNCT
ajm-7522	170	35	.	.	PUNCT
ajm-7522	171	1	its	its	PRON
ajm-7522	171	2	partner	partner	NOUN
ajm-7522	171	3	was	be	AUX
ajm-7522	171	4	the	the	DET
ajm-7522	171	5	sporting	sporting	NOUN
ajm-7522	171	6	goods	good	NOUN
ajm-7522	171	7	manufacturer	manufacturer	NOUN
ajm-7522	171	8	puma	puma	PROPN
ajm-7522	171	9	.	.	PUNCT
ajm-7522	172	1	initially	initially	ADV
ajm-7522	172	2	,	,	PUNCT
ajm-7522	172	3	check24	check24	PROPN
ajm-7522	172	4	ordered	order	VERB
ajm-7522	172	5	1.5	1.5	NUM
ajm-7522	172	6	million	million	NUM
ajm-7522	172	7	jerseys	jersey	NOUN
ajm-7522	172	8	from	from	ADP
ajm-7522	172	9	puma	puma	PROPN
ajm-7522	172	10	,	,	PUNCT
ajm-7522	172	11	but	but	CCONJ
ajm-7522	172	12	had	have	VERB
ajm-7522	172	13	to	to	PART
ajm-7522	172	14	quickly	quickly	ADV
ajm-7522	172	15	increase	increase	VERB
ajm-7522	172	16	this	this	PRON
ajm-7522	172	17	due	due	ADP
ajm-7522	172	18	to	to	ADP
ajm-7522	172	19	the	the	DET
ajm-7522	172	20	high	high	ADJ
ajm-7522	172	21	demand	demand	NOUN
ajm-7522	172	22	.	.	PUNCT
ajm-7522	173	1	in	in	ADP
ajm-7522	173	2	the	the	DET
ajm-7522	173	3	week	week	NOUN
ajm-7522	173	4	of	of	ADP
ajm-7522	173	5	the	the	DET
ajm-7522	173	6	tournament	tournament	NOUN
ajm-7522	173	7	’s	’s	PART
ajm-7522	173	8	opening	opening	NOUN
ajm-7522	173	9	match	match	NOUN
ajm-7522	173	10	,	,	PUNCT
ajm-7522	173	11	check24	check24	PROPN
ajm-7522	173	12	was	be	AUX
ajm-7522	173	13	sending	send	VERB
ajm-7522	173	14	out	out	ADP
ajm-7522	173	15	400,000	400,000	NUM
ajm-7522	173	16	jerseys	jersey	NOUN
ajm-7522	173	17	per	per	ADP
ajm-7522	173	18	day	day	NOUN
ajm-7522	173	19	–	–	PUNCT
ajm-7522	173	20	and	and	CCONJ
ajm-7522	173	21	was	be	AUX
ajm-7522	173	22	actually	actually	ADV
ajm-7522	173	23	able	able	ADJ
ajm-7522	173	24	to	to	PART
ajm-7522	173	25	reliably	reliably	ADV
ajm-7522	173	26	meet	meet	VERB
ajm-7522	173	27	the	the	DET
ajm-7522	173	28	high	high	ADJ
ajm-7522	173	29	demand	demand	NOUN
ajm-7522	173	30	.	.	PUNCT
ajm-7522	174	1	figure	figure	NOUN
ajm-7522	174	2	9	9	NUM
ajm-7522	174	3	ambush	ambush	NOUN
ajm-7522	174	4	marketing	marketing	NOUN
ajm-7522	174	5	by	by	ADP
ajm-7522	174	6	check24	check24	PROPN
ajm-7522	174	7	(	(	PUNCT
ajm-7522	174	8	modemann	modemann	PROPN
ajm-7522	174	9	,	,	PUNCT
ajm-7522	174	10	2024	2024	NUM
ajm-7522	174	11	,	,	PUNCT
ajm-7522	174	12	n.p	n.p	PROPN
ajm-7522	174	13	.	.	PROPN
ajm-7522	174	14	;	;	PUNCT
ajm-7522	174	15	schlenk	schlenk	PROPN
ajm-7522	174	16	,	,	PUNCT
ajm-7522	174	17	2024	2024	NUM
ajm-7522	174	18	,	,	PUNCT
ajm-7522	174	19	n.p	n.p	PROPN
ajm-7522	174	20	.	.	PROPN
ajm-7522	174	21	;	;	PUNCT
ajm-7522	175	1	schemmerling	schemmerling	NOUN
ajm-7522	175	2	,	,	PUNCT
ajm-7522	175	3	2024	2024	NUM
ajm-7522	175	4	,	,	PUNCT
ajm-7522	175	5	n.p	n.p	PROPN
ajm-7522	175	6	.	.	PROPN
ajm-7522	175	7	)	)	PUNCT
ajm-7522	175	8	for	for	ADP
ajm-7522	175	9	check24	check24	NOUN
ajm-7522	175	10	,	,	PUNCT
ajm-7522	175	11	the	the	DET
ajm-7522	175	12	ambush	ambush	NOUN
ajm-7522	175	13	measure	measure	NOUN
ajm-7522	175	14	was	be	AUX
ajm-7522	175	15	a	a	DET
ajm-7522	175	16	way	way	NOUN
ajm-7522	175	17	to	to	PART
ajm-7522	175	18	tap	tap	VERB
ajm-7522	175	19	into	into	ADP
ajm-7522	175	20	a	a	DET
ajm-7522	175	21	younger	young	ADJ
ajm-7522	175	22	target	target	NOUN
ajm-7522	175	23	group	group	NOUN
ajm-7522	175	24	.	.	PUNCT
ajm-7522	176	1	the	the	DET
ajm-7522	176	2	campaign	campaign	NOUN
ajm-7522	176	3	was	be	AUX
ajm-7522	176	4	designed	design	VERB
ajm-7522	176	5	to	to	PART
ajm-7522	176	6	attract	attract	VERB
ajm-7522	176	7	as	as	ADP
ajm-7522	176	8	many	many	ADJ
ajm-7522	176	9	new	new	ADJ
ajm-7522	176	10	customers	customer	NOUN
ajm-7522	176	11	as	as	ADP
ajm-7522	176	12	possible	possible	ADJ
ajm-7522	176	13	to	to	ADP
ajm-7522	176	14	the	the	DET
ajm-7522	176	15	comparison	comparison	NOUN
ajm-7522	176	16	portal	portal	NOUN
ajm-7522	176	17	.	.	PUNCT
ajm-7522	177	1	to	to	PART
ajm-7522	177	2	receive	receive	VERB
ajm-7522	177	3	the	the	DET
ajm-7522	177	4	free	free	PROPN
ajm-7522	177	5	jersey	jersey	PROPN
ajm-7522	177	6	,	,	PUNCT
ajm-7522	177	7	you	you	PRON
ajm-7522	177	8	had	have	VERB
ajm-7522	177	9	to	to	PART
ajm-7522	177	10	download	download	VERB
ajm-7522	177	11	the	the	DET
ajm-7522	177	12	company	company	NOUN
ajm-7522	177	13	’s	’s	PART
ajm-7522	177	14	app	app	NOUN
ajm-7522	177	15	and	and	CCONJ
ajm-7522	177	16	enter	enter	VERB
ajm-7522	177	17	your	your	PRON
ajm-7522	177	18	details	detail	NOUN
ajm-7522	177	19	.	.	PUNCT
ajm-7522	178	1	the	the	DET
ajm-7522	178	2	betting	bet	VERB
ajm-7522	178	3	game	game	NOUN
ajm-7522	178	4	is	be	AUX
ajm-7522	178	5	designed	design	VERB
ajm-7522	178	6	to	to	PART
ajm-7522	178	7	ensure	ensure	VERB
ajm-7522	178	8	that	that	SCONJ
ajm-7522	178	9	jersey	jersey	NOUN
ajm-7522	178	10	owners	owner	NOUN
ajm-7522	178	11	continue	continue	VERB
ajm-7522	178	12	to	to	PART
ajm-7522	178	13	use	use	VERB
ajm-7522	178	14	the	the	DET
ajm-7522	178	15	app	app	NOUN
ajm-7522	178	16	regularly	regularly	ADV
ajm-7522	178	17	.	.	PUNCT
ajm-7522	179	1	check24	check24	PROPN
ajm-7522	179	2	wants	want	VERB
ajm-7522	179	3	to	to	PART
ajm-7522	179	4	build	build	VERB
ajm-7522	179	5	up	up	ADP
ajm-7522	179	6	an	an	DET
ajm-7522	179	7	active	active	ADJ
ajm-7522	179	8	soccer	soccer	NOUN
ajm-7522	179	9	community	community	NOUN
ajm-7522	179	10	,	,	PUNCT
ajm-7522	179	11	and	and	CCONJ
ajm-7522	179	12	in	in	ADP
ajm-7522	179	13	future	future	NOUN
ajm-7522	179	14	there	there	PRON
ajm-7522	179	15	will	will	AUX
ajm-7522	179	16	be	be	AUX
ajm-7522	179	17	a	a	DET
ajm-7522	179	18	bundesliga	bundesliga	NOUN
ajm-7522	179	19	betting	bet	VERB
ajm-7522	179	20	game	game	NOUN
ajm-7522	179	21	and	and	CCONJ
ajm-7522	179	22	a	a	DET
ajm-7522	179	23	streaming	streaming	NOUN
ajm-7522	179	24	comparison	comparison	NOUN
ajm-7522	179	25	on	on	ADP
ajm-7522	179	26	the	the	DET
ajm-7522	179	27	portal	portal	NOUN
ajm-7522	179	28	.	.	PUNCT
ajm-7522	180	1	with	with	ADP
ajm-7522	180	2	this	this	DET
ajm-7522	180	3	campaign	campaign	NOUN
ajm-7522	180	4	,	,	PUNCT
ajm-7522	180	5	check24	check24	NOUN
ajm-7522	180	6	has	have	AUX
ajm-7522	180	7	secured	secure	VERB
ajm-7522	180	8	an	an	DET
ajm-7522	180	9	immense	immense	ADJ
ajm-7522	180	10	amount	amount	NOUN
ajm-7522	180	11	of	of	ADP
ajm-7522	180	12	valuable	valuable	ADJ
ajm-7522	180	13	data	datum	NOUN
ajm-7522	180	14	records	record	VERB
ajm-7522	180	15	that	that	SCONJ
ajm-7522	180	16	the	the	DET
ajm-7522	180	17	participants	participant	NOUN
ajm-7522	180	18	voluntarily	voluntarily	ADV
ajm-7522	180	19	provided	provide	VERB
ajm-7522	180	20	.	.	PUNCT
ajm-7522	181	1	at	at	ADP
ajm-7522	181	2	a	a	DET
ajm-7522	181	3	time	time	NOUN
ajm-7522	181	4	when	when	SCONJ
ajm-7522	181	5	the	the	DET
ajm-7522	181	6	digital	digital	ADJ
ajm-7522	181	7	advertising	advertising	NOUN
ajm-7522	181	8	ecosystem	ecosystem	NOUN
ajm-7522	181	9	is	be	AUX
ajm-7522	181	10	becoming	become	VERB
ajm-7522	181	11	increasingly	increasingly	ADV
ajm-7522	181	12	challenging	challenging	ADJ
ajm-7522	181	13	due	due	ADJ
ajm-7522	181	14	to	to	ADP
ajm-7522	181	15	stricter	strict	ADJ
ajm-7522	181	16	data	datum	NOUN
ajm-7522	181	17	protection	protection	NOUN
ajm-7522	181	18	regulations	regulation	NOUN
ajm-7522	181	19	and	and	CCONJ
ajm-7522	181	20	the	the	DET
ajm-7522	181	21	phasing	phasing	NOUN
ajm-7522	181	22	out	out	ADP
ajm-7522	181	23	of	of	ADP
ajm-7522	181	24	support	support	NOUN
ajm-7522	181	25	for	for	ADP
ajm-7522	181	26	thirdparty	thirdparty	NOUN
ajm-7522	181	27	cookies	cookie	NOUN
ajm-7522	181	28	at	at	ADP
ajm-7522	181	29	google	google	PROPN
ajm-7522	181	30	,	,	PUNCT
ajm-7522	181	31	this	this	PRON
ajm-7522	181	32	is	be	AUX
ajm-7522	181	33	of	of	ADP
ajm-7522	181	34	immense	immense	ADJ
ajm-7522	181	35	value	value	NOUN
ajm-7522	181	36	.	.	PUNCT
ajm-7522	182	1	consumer	consumer	NOUN
ajm-7522	182	2	advocates	advocate	NOUN
ajm-7522	182	3	,	,	PUNCT
ajm-7522	182	4	however	however	ADV
ajm-7522	182	5	,	,	PUNCT
ajm-7522	182	6	criticize	criticize	VERB
ajm-7522	182	7	the	the	DET
ajm-7522	182	8	fact	fact	NOUN
ajm-7522	182	9	that	that	SCONJ
ajm-7522	182	10	you	you	PRON
ajm-7522	182	11	had	have	AUX
ajm-7522	182	12	to	to	PART
ajm-7522	182	13	pay	pay	VERB
ajm-7522	182	14	for	for	ADP
ajm-7522	182	15	the	the	DET
ajm-7522	182	16	jersey	jersey	NOUN
ajm-7522	182	17	with	with	ADP
ajm-7522	182	18	your	your	PRON
ajm-7522	182	19	data	datum	NOUN
ajm-7522	182	20	.	.	PUNCT
ajm-7522	183	1	check24	check24	PROPN
ajm-7522	183	2	’s	’s	PART
ajm-7522	183	3	ambush	ambush	NOUN
ajm-7522	183	4	marketing	marketing	NOUN
ajm-7522	183	5	for	for	ADP
ajm-7522	183	6	euro	euro	NOUN
ajm-7522	183	7	2024	2024	NUM
ajm-7522	183	8	has	have	AUX
ajm-7522	183	9	set	set	VERB
ajm-7522	183	10	new	new	ADJ
ajm-7522	183	11	standards	standard	NOUN
ajm-7522	183	12	.	.	PUNCT
ajm-7522	184	1	the	the	DET
ajm-7522	184	2	communication	communication	NOUN
ajm-7522	184	3	effect	effect	NOUN
ajm-7522	184	4	will	will	AUX
ajm-7522	184	5	continue	continue	VERB
ajm-7522	184	6	in	in	ADP
ajm-7522	184	7	the	the	DET
ajm-7522	184	8	long	long	ADJ
ajm-7522	184	9	term	term	NOUN
ajm-7522	184	10	,	,	PUNCT
ajm-7522	184	11	as	as	SCONJ
ajm-7522	184	12	it	it	PRON
ajm-7522	184	13	can	can	AUX
ajm-7522	184	14	be	be	AUX
ajm-7522	184	15	assumed	assume	VERB
ajm-7522	184	16	that	that	SCONJ
ajm-7522	184	17	the	the	DET
ajm-7522	184	18	owners	owner	NOUN
ajm-7522	184	19	will	will	AUX
ajm-7522	184	20	continue	continue	VERB
ajm-7522	184	21	to	to	PART
ajm-7522	184	22	wear	wear	VERB
ajm-7522	184	23	their	their	PRON
ajm-7522	184	24	jerseys	jersey	NOUN
ajm-7522	184	25	and	and	CCONJ
ajm-7522	184	26	thus	thus	ADV
ajm-7522	184	27	show	show	VERB
ajm-7522	184	28	them	they	PRON
ajm-7522	184	29	off	off	ADP
ajm-7522	184	30	.	.	PUNCT
ajm-7522	185	1	the	the	DET
ajm-7522	185	2	munich	munich	PROPN
ajm-7522	185	3	-	-	PUNCT
ajm-7522	185	4	based	base	VERB
ajm-7522	185	5	company	company	NOUN
ajm-7522	185	6	has	have	AUX
ajm-7522	185	7	deliberately	deliberately	ADV
ajm-7522	185	8	chosen	choose	VERB
ajm-7522	185	9	a	a	DET
ajm-7522	185	10	path	path	NOUN
ajm-7522	185	11	without	without	ADP
ajm-7522	185	12	the	the	DET
ajm-7522	185	13	german	german	ADJ
ajm-7522	185	14	soccer	soccer	NOUN
ajm-7522	185	15	82	82	NUM
ajm-7522	185	16	american	american	PROPN
ajm-7522	185	17	journal	journal	PROPN
ajm-7522	185	18	of	of	ADP
ajm-7522	185	19	management	management	NOUN
ajm-7522	185	20	vol	vol	NOUN
ajm-7522	185	21	.	.	PUNCT
ajm-7522	186	1	25(1	25(1	X
ajm-7522	186	2	)	)	PUNCT
ajm-7522	186	3	2025	2025	NUM
ajm-7522	186	4	association	association	NOUN
ajm-7522	186	5	.	.	PUNCT
ajm-7522	187	1	the	the	DET
ajm-7522	187	2	portal	portal	PROPN
ajm-7522	187	3	is	be	AUX
ajm-7522	187	4	not	not	PART
ajm-7522	187	5	an	an	DET
ajm-7522	187	6	official	official	ADJ
ajm-7522	187	7	dfb	dfb	PROPN
ajm-7522	187	8	partner	partner	NOUN
ajm-7522	187	9	,	,	PUNCT
ajm-7522	187	10	so	so	SCONJ
ajm-7522	187	11	the	the	DET
ajm-7522	187	12	logo	logo	NOUN
ajm-7522	187	13	with	with	ADP
ajm-7522	187	14	the	the	DET
ajm-7522	187	15	german	german	ADJ
ajm-7522	187	16	eagle	eagle	NOUN
ajm-7522	187	17	on	on	ADP
ajm-7522	187	18	the	the	DET
ajm-7522	187	19	jersey	jersey	NOUN
ajm-7522	187	20	looks	look	VERB
ajm-7522	187	21	different	different	ADJ
ajm-7522	187	22	.	.	PUNCT
ajm-7522	188	1	legal	legal	ADJ
ajm-7522	188	2	problems	problem	NOUN
ajm-7522	188	3	were	be	AUX
ajm-7522	188	4	circumvented	circumvent	VERB
ajm-7522	188	5	by	by	ADP
ajm-7522	188	6	generating	generate	VERB
ajm-7522	188	7	the	the	DET
ajm-7522	188	8	eagle	eagle	NOUN
ajm-7522	188	9	using	use	VERB
ajm-7522	188	10	ai	ai	NOUN
ajm-7522	188	11	.	.	PUNCT
ajm-7522	189	1	for	for	ADP
ajm-7522	189	2	comparison	comparison	NOUN
ajm-7522	189	3	:	:	PUNCT
ajm-7522	189	4	in	in	ADP
ajm-7522	189	5	2014	2014	NUM
ajm-7522	189	6	,	,	PUNCT
ajm-7522	189	7	the	the	DET
ajm-7522	189	8	year	year	NOUN
ajm-7522	189	9	of	of	ADP
ajm-7522	189	10	the	the	DET
ajm-7522	189	11	last	last	ADJ
ajm-7522	189	12	world	world	NOUN
ajm-7522	189	13	cup	cup	PROPN
ajm-7522	189	14	title	title	NOUN
ajm-7522	189	15	for	for	ADP
ajm-7522	189	16	germany	germany	PROPN
ajm-7522	189	17	to	to	ADP
ajm-7522	189	18	date	date	NOUN
ajm-7522	189	19	,	,	PUNCT
ajm-7522	189	20	adidas	adidas	PROPN
ajm-7522	189	21	sold	sell	VERB
ajm-7522	189	22	around	around	ADV
ajm-7522	189	23	three	three	NUM
ajm-7522	189	24	million	million	NUM
ajm-7522	189	25	jerseys	jersey	NOUN
ajm-7522	189	26	as	as	ADP
ajm-7522	189	27	the	the	DET
ajm-7522	189	28	official	official	ADJ
ajm-7522	189	29	supplier	supplier	NOUN
ajm-7522	189	30	of	of	ADP
ajm-7522	189	31	the	the	DET
ajm-7522	189	32	german	german	ADJ
ajm-7522	189	33	national	national	ADJ
ajm-7522	189	34	soccer	soccer	NOUN
ajm-7522	189	35	team	team	NOUN
ajm-7522	189	36	,	,	PUNCT
ajm-7522	189	37	a	a	DET
ajm-7522	189	38	record	record	NOUN
ajm-7522	189	39	figure	figure	NOUN
ajm-7522	189	40	to	to	ADP
ajm-7522	189	41	date	date	NOUN
ajm-7522	189	42	.	.	PUNCT
ajm-7522	190	1	check24	check24	PROPN
ajm-7522	190	2	and	and	CCONJ
ajm-7522	190	3	puma	puma	PROPN
ajm-7522	190	4	have	have	AUX
ajm-7522	190	5	now	now	ADV
ajm-7522	190	6	significantly	significantly	ADV
ajm-7522	190	7	surpassed	surpass	VERB
ajm-7522	190	8	this	this	DET
ajm-7522	190	9	figure	figure	NOUN
ajm-7522	190	10	with	with	ADP
ajm-7522	190	11	five	five	NUM
ajm-7522	190	12	million	million	NUM
ajm-7522	190	13	jerseys	jersey	NOUN
ajm-7522	190	14	.	.	PUNCT
ajm-7522	191	1	critical	critical	ADJ
ajm-7522	191	2	appraisal	appraisal	NOUN
ajm-7522	191	3	of	of	ADP
ajm-7522	191	4	ambush	ambush	NOUN
ajm-7522	191	5	marketing	marketing	NOUN
ajm-7522	191	6	ambush	ambush	NOUN
ajm-7522	191	7	marketing	marketing	NOUN
ajm-7522	191	8	is	be	AUX
ajm-7522	191	9	located	locate	VERB
ajm-7522	191	10	at	at	ADP
ajm-7522	191	11	the	the	DET
ajm-7522	191	12	intersection	intersection	NOUN
ajm-7522	191	13	of	of	ADP
ajm-7522	191	14	two	two	NUM
ajm-7522	191	15	opposing	oppose	VERB
ajm-7522	191	16	spheres	sphere	NOUN
ajm-7522	191	17	of	of	ADP
ajm-7522	191	18	interest	interest	NOUN
ajm-7522	191	19	engaged	engage	VERB
ajm-7522	191	20	in	in	ADP
ajm-7522	191	21	a	a	DET
ajm-7522	191	22	distribution	distribution	NOUN
ajm-7522	191	23	battle	battle	NOUN
ajm-7522	191	24	for	for	ADP
ajm-7522	191	25	the	the	DET
ajm-7522	191	26	marketing	marketing	NOUN
ajm-7522	191	27	potential	potential	NOUN
ajm-7522	191	28	of	of	ADP
ajm-7522	191	29	a	a	DET
ajm-7522	191	30	sporting	sporting	NOUN
ajm-7522	191	31	event	event	NOUN
ajm-7522	191	32	:	:	PUNCT
ajm-7522	191	33	on	on	ADP
ajm-7522	191	34	the	the	DET
ajm-7522	191	35	one	one	NUM
ajm-7522	191	36	side	side	NOUN
ajm-7522	191	37	are	be	AUX
ajm-7522	191	38	the	the	DET
ajm-7522	191	39	organizers	organizer	NOUN
ajm-7522	191	40	and	and	CCONJ
ajm-7522	191	41	the	the	DET
ajm-7522	191	42	official	official	ADJ
ajm-7522	191	43	sponsors	sponsor	NOUN
ajm-7522	191	44	,	,	PUNCT
ajm-7522	191	45	on	on	ADP
ajm-7522	191	46	the	the	DET
ajm-7522	191	47	other	other	ADJ
ajm-7522	191	48	side	side	NOUN
ajm-7522	191	49	are	be	AUX
ajm-7522	191	50	the	the	DET
ajm-7522	191	51	ambushers	ambusher	NOUN
ajm-7522	191	52	.	.	PUNCT
ajm-7522	192	1	from	from	ADP
ajm-7522	192	2	the	the	DET
ajm-7522	192	3	perspective	perspective	NOUN
ajm-7522	192	4	of	of	ADP
ajm-7522	192	5	the	the	DET
ajm-7522	192	6	organizers	organizer	NOUN
ajm-7522	192	7	and	and	CCONJ
ajm-7522	192	8	sponsors	sponsor	NOUN
ajm-7522	192	9	,	,	PUNCT
ajm-7522	192	10	ambush	ambush	NOUN
ajm-7522	192	11	marketing	marketing	NOUN
ajm-7522	192	12	represents	represent	VERB
ajm-7522	192	13	a	a	DET
ajm-7522	192	14	threat	threat	NOUN
ajm-7522	192	15	;	;	PUNCT
ajm-7522	192	16	from	from	ADP
ajm-7522	192	17	the	the	DET
ajm-7522	192	18	perspective	perspective	NOUN
ajm-7522	192	19	of	of	ADP
ajm-7522	192	20	the	the	DET
ajm-7522	192	21	ambushers	ambusher	NOUN
ajm-7522	192	22	,	,	PUNCT
ajm-7522	192	23	it	it	PRON
ajm-7522	192	24	represents	represent	VERB
ajm-7522	192	25	an	an	DET
ajm-7522	192	26	opportunity	opportunity	NOUN
ajm-7522	192	27	(	(	PUNCT
ajm-7522	192	28	nufer	nufer	NOUN
ajm-7522	192	29	,	,	PUNCT
ajm-7522	192	30	2018	2018	NUM
ajm-7522	192	31	;	;	PUNCT
ajm-7522	192	32	ellis	ellis	PROPN
ajm-7522	192	33	,	,	PUNCT
ajm-7522	192	34	parent	parent	NOUN
ajm-7522	192	35	&	&	CCONJ
ajm-7522	192	36	séguin	séguin	PROPN
ajm-7522	192	37	,	,	PUNCT
ajm-7522	192	38	2016	2016	NUM
ajm-7522	192	39	;	;	PUNCT
ajm-7522	192	40	pechtl	pechtl	NOUN
ajm-7522	192	41	,	,	PUNCT
ajm-7522	192	42	2007	2007	NUM
ajm-7522	192	43	)	)	PUNCT
ajm-7522	192	44	.	.	PUNCT
ajm-7522	193	1	the	the	DET
ajm-7522	193	2	following	follow	VERB
ajm-7522	193	3	arguments	argument	NOUN
ajm-7522	193	4	can	can	AUX
ajm-7522	193	5	be	be	AUX
ajm-7522	193	6	put	put	VERB
ajm-7522	193	7	forward	forward	ADV
ajm-7522	193	8	for	for	ADP
ajm-7522	193	9	and	and	CCONJ
ajm-7522	193	10	against	against	ADP
ajm-7522	193	11	ambush	ambush	NOUN
ajm-7522	193	12	marketing	marketing	NOUN
ajm-7522	193	13	.	.	PUNCT
ajm-7522	194	1	opportunities	opportunity	NOUN
ajm-7522	194	2	and	and	CCONJ
ajm-7522	194	3	uses	use	NOUN
ajm-7522	194	4	of	of	ADP
ajm-7522	194	5	ambush	ambush	NOUN
ajm-7522	194	6	marketing	marketing	NOUN
ajm-7522	194	7	due	due	ADP
ajm-7522	194	8	to	to	ADP
ajm-7522	194	9	the	the	DET
ajm-7522	194	10	high	high	ADJ
ajm-7522	194	11	costs	cost	NOUN
ajm-7522	194	12	of	of	ADP
ajm-7522	194	13	official	official	ADJ
ajm-7522	194	14	sports	sport	NOUN
ajm-7522	194	15	sponsorships	sponsorship	NOUN
ajm-7522	194	16	and	and	CCONJ
ajm-7522	194	17	the	the	DET
ajm-7522	194	18	assurance	assurance	NOUN
ajm-7522	194	19	of	of	ADP
ajm-7522	194	20	industry	industry	NOUN
ajm-7522	194	21	exclusivity	exclusivity	NOUN
ajm-7522	194	22	on	on	ADP
ajm-7522	194	23	the	the	DET
ajm-7522	194	24	organizers	organizer	NOUN
ajm-7522	194	25	’	'	PUNCT
ajm-7522	194	26	part	part	NOUN
ajm-7522	194	27	,	,	PUNCT
ajm-7522	194	28	fewer	few	ADJ
ajm-7522	194	29	companies	company	NOUN
ajm-7522	194	30	can	can	AUX
ajm-7522	194	31	participate	participate	VERB
ajm-7522	194	32	in	in	ADP
ajm-7522	194	33	a	a	DET
ajm-7522	194	34	mega	mega	ADJ
ajm-7522	194	35	sports	sport	NOUN
ajm-7522	194	36	event	event	NOUN
ajm-7522	194	37	as	as	ADP
ajm-7522	194	38	official	official	ADJ
ajm-7522	194	39	sponsors	sponsor	NOUN
ajm-7522	194	40	.	.	PUNCT
ajm-7522	195	1	ambush	ambush	NOUN
ajm-7522	195	2	marketing	marketing	NOUN
ajm-7522	195	3	aligns	align	VERB
ajm-7522	195	4	with	with	ADP
ajm-7522	195	5	the	the	DET
ajm-7522	195	6	competitive	competitive	ADJ
ajm-7522	195	7	spirit	spirit	NOUN
ajm-7522	195	8	of	of	ADP
ajm-7522	195	9	not	not	PART
ajm-7522	195	10	letting	let	VERB
ajm-7522	195	11	profit	profit	NOUN
ajm-7522	195	12	and	and	CCONJ
ajm-7522	195	13	sales	sale	NOUN
ajm-7522	195	14	opportunities	opportunity	NOUN
ajm-7522	195	15	go	go	VERB
ajm-7522	195	16	to	to	PART
ajm-7522	195	17	waste	waste	VERB
ajm-7522	195	18	.	.	PUNCT
ajm-7522	196	1	the	the	DET
ajm-7522	196	2	lack	lack	NOUN
ajm-7522	196	3	of	of	ADP
ajm-7522	196	4	a	a	DET
ajm-7522	196	5	service	service	NOUN
ajm-7522	196	6	supporting	support	VERB
ajm-7522	196	7	the	the	DET
ajm-7522	196	8	sports	sport	NOUN
ajm-7522	196	9	event	event	NOUN
ajm-7522	196	10	and	and	CCONJ
ajm-7522	196	11	the	the	DET
ajm-7522	196	12	endeavor	endeavor	NOUN
ajm-7522	196	13	to	to	PART
ajm-7522	196	14	participate	participate	VERB
ajm-7522	196	15	in	in	ADP
ajm-7522	196	16	its	its	PRON
ajm-7522	196	17	marketing	marketing	NOUN
ajm-7522	196	18	potential	potential	NOUN
ajm-7522	196	19	is	be	AUX
ajm-7522	196	20	not	not	PART
ajm-7522	196	21	unfair	unfair	ADJ
ajm-7522	196	22	per	per	ADP
ajm-7522	196	23	se	se	X
ajm-7522	196	24	.	.	PUNCT
ajm-7522	197	1	a	a	DET
ajm-7522	197	2	sporting	sporting	NOUN
ajm-7522	197	3	event	event	NOUN
ajm-7522	197	4	should	should	AUX
ajm-7522	197	5	not	not	PART
ajm-7522	197	6	be	be	AUX
ajm-7522	197	7	run	run	VERB
ajm-7522	197	8	as	as	ADP
ajm-7522	197	9	a	a	DET
ajm-7522	197	10	“	"	PUNCT
ajm-7522	197	11	closed	closed	ADJ
ajm-7522	197	12	society	society	NOUN
ajm-7522	197	13	”	"	PUNCT
ajm-7522	197	14	by	by	ADP
ajm-7522	197	15	the	the	DET
ajm-7522	197	16	organizer	organizer	NOUN
ajm-7522	197	17	and	and	CCONJ
ajm-7522	197	18	sponsors	sponsor	NOUN
ajm-7522	197	19	.	.	PUNCT
ajm-7522	198	1	recently	recently	ADV
ajm-7522	198	2	,	,	PUNCT
ajm-7522	198	3	there	there	PRON
ajm-7522	198	4	has	have	AUX
ajm-7522	198	5	also	also	ADV
ajm-7522	198	6	been	be	AUX
ajm-7522	198	7	an	an	DET
ajm-7522	198	8	increasing	increase	VERB
ajm-7522	198	9	tendency	tendency	NOUN
ajm-7522	198	10	towards	towards	ADP
ajm-7522	198	11	the	the	DET
ajm-7522	198	12	“	"	PUNCT
ajm-7522	198	13	monopolization	monopolization	NOUN
ajm-7522	198	14	”	"	PUNCT
ajm-7522	198	15	of	of	ADP
ajm-7522	198	16	major	major	ADJ
ajm-7522	198	17	sporting	sporting	NOUN
ajm-7522	198	18	events	event	NOUN
ajm-7522	198	19	,	,	PUNCT
ajm-7522	198	20	which	which	PRON
ajm-7522	198	21	in	in	ADP
ajm-7522	198	22	some	some	DET
ajm-7522	198	23	cases	case	NOUN
ajm-7522	198	24	manifests	manifest	VERB
ajm-7522	198	25	itself	itself	PRON
ajm-7522	198	26	in	in	ADP
ajm-7522	198	27	a	a	DET
ajm-7522	198	28	possibly	possibly	ADV
ajm-7522	198	29	excessive	excessive	ADJ
ajm-7522	198	30	“	"	PUNCT
ajm-7522	198	31	regulatory	regulatory	ADJ
ajm-7522	198	32	frenzy	frenzy	NOUN
ajm-7522	198	33	”	"	PUNCT
ajm-7522	198	34	on	on	ADP
ajm-7522	198	35	the	the	DET
ajm-7522	198	36	part	part	NOUN
ajm-7522	198	37	of	of	ADP
ajm-7522	198	38	the	the	DET
ajm-7522	198	39	organizers	organizer	NOUN
ajm-7522	198	40	about	about	ADP
ajm-7522	198	41	the	the	DET
ajm-7522	198	42	use	use	NOUN
ajm-7522	198	43	of	of	ADP
ajm-7522	198	44	their	their	PRON
ajm-7522	198	45	event	event	NOUN
ajm-7522	198	46	-	-	PUNCT
ajm-7522	198	47	related	relate	VERB
ajm-7522	198	48	trademarks	trademark	NOUN
ajm-7522	198	49	.	.	PUNCT
ajm-7522	199	1	this	this	PRON
ajm-7522	199	2	is	be	AUX
ajm-7522	199	3	not	not	PART
ajm-7522	199	4	always	always	ADV
ajm-7522	199	5	comprehensible	comprehensible	ADJ
ajm-7522	199	6	to	to	ADP
ajm-7522	199	7	the	the	DET
ajm-7522	199	8	general	general	ADJ
ajm-7522	199	9	public	public	NOUN
ajm-7522	199	10	and	and	CCONJ
ajm-7522	199	11	sometimes	sometimes	ADV
ajm-7522	199	12	even	even	ADV
ajm-7522	199	13	generates	generate	VERB
ajm-7522	199	14	sympathy	sympathy	NOUN
ajm-7522	199	15	for	for	ADP
ajm-7522	199	16	ambushers	ambusher	NOUN
ajm-7522	199	17	.	.	PUNCT
ajm-7522	200	1	at	at	ADP
ajm-7522	200	2	the	the	DET
ajm-7522	200	3	same	same	ADJ
ajm-7522	200	4	time	time	NOUN
ajm-7522	200	5	,	,	PUNCT
ajm-7522	200	6	rigid	rigid	ADJ
ajm-7522	200	7	action	action	NOUN
ajm-7522	200	8	against	against	ADP
ajm-7522	200	9	ambushing	ambush	VERB
ajm-7522	200	10	also	also	ADV
ajm-7522	200	11	jeopardizes	jeopardize	VERB
ajm-7522	200	12	a	a	DET
ajm-7522	200	13	minimum	minimum	ADJ
ajm-7522	200	14	level	level	NOUN
ajm-7522	200	15	of	of	ADP
ajm-7522	200	16	advertising	advertising	NOUN
ajm-7522	200	17	freedom	freedom	NOUN
ajm-7522	200	18	(	(	PUNCT
ajm-7522	200	19	wittneben	wittneben	PROPN
ajm-7522	200	20	&	&	CCONJ
ajm-7522	200	21	soldner	soldner	PROPN
ajm-7522	200	22	,	,	PUNCT
ajm-7522	200	23	2006	2006	NUM
ajm-7522	200	24	;	;	PUNCT
ajm-7522	200	25	pechtl	pechtl	NOUN
ajm-7522	200	26	,	,	PUNCT
ajm-7522	200	27	2007	2007	NUM
ajm-7522	200	28	;	;	PUNCT
ajm-7522	200	29	bruhn	bruhn	NOUN
ajm-7522	200	30	&	&	CCONJ
ajm-7522	200	31	ahlers	ahler	NOUN
ajm-7522	200	32	,	,	PUNCT
ajm-7522	200	33	2003	2003	NUM
ajm-7522	200	34	;	;	PUNCT
ajm-7522	200	35	o’sullivan	o’sullivan	PROPN
ajm-7522	200	36	&	&	CCONJ
ajm-7522	200	37	murphy	murphy	PROPN
ajm-7522	200	38	,	,	PUNCT
ajm-7522	200	39	1998	1998	NUM
ajm-7522	200	40	;	;	PUNCT
ajm-7522	200	41	dickson	dickson	PROPN
ajm-7522	200	42	,	,	PUNCT
ajm-7522	200	43	naylor	naylor	PROPN
ajm-7522	200	44	&	&	CCONJ
ajm-7522	200	45	phelps	phelps	PROPN
ajm-7522	200	46	,	,	PUNCT
ajm-7522	200	47	2015	2015	NUM
ajm-7522	200	48	)	)	PUNCT
ajm-7522	200	49	.	.	PUNCT
ajm-7522	201	1	welsh	welsh	PROPN
ajm-7522	201	2	(	(	PUNCT
ajm-7522	201	3	2002	2002	NUM
ajm-7522	201	4	,	,	PUNCT
ajm-7522	201	5	n.p	n.p	PROPN
ajm-7522	201	6	.	.	PROPN
ajm-7522	201	7	)	)	PUNCT
ajm-7522	201	8	is	be	AUX
ajm-7522	201	9	considered	consider	VERB
ajm-7522	201	10	one	one	NUM
ajm-7522	201	11	of	of	ADP
ajm-7522	201	12	the	the	DET
ajm-7522	201	13	most	most	ADV
ajm-7522	201	14	active	active	ADJ
ajm-7522	201	15	defenders	defender	NOUN
ajm-7522	201	16	of	of	ADP
ajm-7522	201	17	ambush	ambush	NOUN
ajm-7522	201	18	marketing	marketing	NOUN
ajm-7522	201	19	:	:	PUNCT
ajm-7522	201	20	“	"	PUNCT
ajm-7522	201	21	when	when	SCONJ
ajm-7522	201	22	you	you	PRON
ajm-7522	201	23	own	own	VERB
ajm-7522	201	24	and	and	CCONJ
ajm-7522	201	25	license	license	PROPN
ajm-7522	201	26	kermit	kermit	PROPN
ajm-7522	201	27	you	you	PRON
ajm-7522	201	28	have	have	AUX
ajm-7522	201	29	only	only	ADV
ajm-7522	201	30	given	give	VERB
ajm-7522	201	31	the	the	DET
ajm-7522	201	32	rights	right	NOUN
ajm-7522	201	33	you	you	PRON
ajm-7522	201	34	own	own	VERB
ajm-7522	201	35	to	to	ADP
ajm-7522	201	36	one	one	NUM
ajm-7522	201	37	specific	specific	ADJ
ajm-7522	201	38	frog	frog	NOUN
ajm-7522	201	39	,	,	PUNCT
ajm-7522	201	40	and	and	CCONJ
ajm-7522	201	41	maybe	maybe	ADV
ajm-7522	201	42	not	not	PART
ajm-7522	201	43	even	even	ADV
ajm-7522	201	44	to	to	ADP
ajm-7522	201	45	all	all	DET
ajm-7522	201	46	green	green	ADJ
ajm-7522	201	47	ones	one	NOUN
ajm-7522	201	48	.	.	PUNCT
ajm-7522	202	1	[	[	X
ajm-7522	202	2	...	...	X
ajm-7522	202	3	]	]	X
ajm-7522	202	4	ambush	ambush	NOUN
ajm-7522	202	5	marketing	marketing	NOUN
ajm-7522	202	6	,	,	PUNCT
ajm-7522	202	7	correctly	correctly	ADV
ajm-7522	202	8	understood	understand	VERB
ajm-7522	202	9	and	and	CCONJ
ajm-7522	202	10	rightly	rightly	ADV
ajm-7522	202	11	practiced	practice	VERB
ajm-7522	202	12	,	,	PUNCT
ajm-7522	202	13	is	be	AUX
ajm-7522	202	14	an	an	DET
ajm-7522	202	15	important	important	ADJ
ajm-7522	202	16	,	,	PUNCT
ajm-7522	202	17	ethically	ethically	ADV
ajm-7522	202	18	correct	correct	ADJ
ajm-7522	202	19	,	,	PUNCT
ajm-7522	202	20	competitive	competitive	ADJ
ajm-7522	202	21	tool	tool	NOUN
ajm-7522	202	22	in	in	ADP
ajm-7522	202	23	a	a	DET
ajm-7522	202	24	non	non	ADJ
ajm-7522	202	25	-	-	ADJ
ajm-7522	202	26	sponsoring	sponsor	VERB
ajm-7522	202	27	company	company	NOUN
ajm-7522	202	28	’s	’s	PART
ajm-7522	202	29	arsenal	arsenal	NOUN
ajm-7522	202	30	of	of	ADP
ajm-7522	202	31	businessand	businessand	NOUN
ajm-7522	202	32	image	image	NOUN
ajm-7522	202	33	-	-	PUNCT
ajm-7522	202	34	buildingweapons	buildingweapon	NOUN
ajm-7522	202	35	.	.	PUNCT
ajm-7522	203	1	to	to	PART
ajm-7522	203	2	think	think	VERB
ajm-7522	203	3	otherwise	otherwise	ADV
ajm-7522	203	4	is	be	AUX
ajm-7522	203	5	either	either	CCONJ
ajm-7522	203	6	not	not	PART
ajm-7522	203	7	to	to	PART
ajm-7522	203	8	understand	understand	VERB
ajm-7522	203	9	–	–	PUNCT
ajm-7522	203	10	or	or	CCONJ
ajm-7522	203	11	willfully	willfully	ADV
ajm-7522	203	12	to	to	PART
ajm-7522	203	13	misrepresent	misrepresent	VERB
ajm-7522	203	14	–	–	PUNCT
ajm-7522	203	15	the	the	DET
ajm-7522	203	16	meaning	meaning	NOUN
ajm-7522	203	17	of	of	ADP
ajm-7522	203	18	ambush	ambush	NOUN
ajm-7522	203	19	marketing	marketing	NOUN
ajm-7522	203	20	and	and	CCONJ
ajm-7522	203	21	its	its	PRON
ajm-7522	203	22	significance	significance	NOUN
ajm-7522	203	23	for	for	ADP
ajm-7522	203	24	good	good	ADJ
ajm-7522	203	25	–	–	PUNCT
ajm-7522	203	26	and	and	CCONJ
ajm-7522	203	27	winning	win	VERB
ajm-7522	203	28	–	–	PUNCT
ajm-7522	203	29	marketing	marketing	NOUN
ajm-7522	203	30	practice	practice	NOUN
ajm-7522	203	31	.	.	PUNCT
ajm-7522	203	32	”	"	PUNCT
ajm-7522	204	1	advocates	advocate	NOUN
ajm-7522	204	2	of	of	ADP
ajm-7522	204	3	ambush	ambush	NOUN
ajm-7522	204	4	marketing	marketing	NOUN
ajm-7522	204	5	describe	describe	VERB
ajm-7522	204	6	ambushing	ambush	VERB
ajm-7522	204	7	as	as	ADP
ajm-7522	204	8	a	a	DET
ajm-7522	204	9	legitimate	legitimate	ADJ
ajm-7522	204	10	,	,	PUNCT
ajm-7522	204	11	creative	creative	ADJ
ajm-7522	204	12	force	force	NOUN
ajm-7522	204	13	that	that	PRON
ajm-7522	204	14	helps	help	VERB
ajm-7522	204	15	the	the	DET
ajm-7522	204	16	sponsorship	sponsorship	NOUN
ajm-7522	204	17	market	market	NOUN
ajm-7522	204	18	to	to	PART
ajm-7522	204	19	become	become	VERB
ajm-7522	204	20	more	more	ADV
ajm-7522	204	21	efficient	efficient	ADJ
ajm-7522	204	22	.	.	PUNCT
ajm-7522	205	1	ambush	ambush	NOUN
ajm-7522	205	2	marketing	marketing	NOUN
ajm-7522	205	3	is	be	AUX
ajm-7522	205	4	only	only	ADV
ajm-7522	205	5	possible	possible	ADJ
ajm-7522	205	6	if	if	SCONJ
ajm-7522	205	7	the	the	DET
ajm-7522	205	8	official	official	ADJ
ajm-7522	205	9	sponsors	sponsor	NOUN
ajm-7522	205	10	do	do	AUX
ajm-7522	205	11	not	not	PART
ajm-7522	205	12	shield	shield	VERB
ajm-7522	205	13	their	their	PRON
ajm-7522	205	14	activities	activity	NOUN
ajm-7522	205	15	sufficiently	sufficiently	ADV
ajm-7522	205	16	or	or	CCONJ
ajm-7522	205	17	do	do	AUX
ajm-7522	205	18	not	not	PART
ajm-7522	205	19	fully	fully	ADV
ajm-7522	205	20	exploit	exploit	VERB
ajm-7522	205	21	their	their	PRON
ajm-7522	205	22	potential	potential	ADJ
ajm-7522	205	23	(	(	PUNCT
ajm-7522	205	24	portmann	portmann	PROPN
ajm-7522	205	25	,	,	PUNCT
ajm-7522	205	26	2008	2008	NUM
ajm-7522	205	27	;	;	PUNCT
ajm-7522	205	28	welsh	welsh	NOUN
ajm-7522	205	29	,	,	PUNCT
ajm-7522	205	30	2002	2002	NUM
ajm-7522	205	31	)	)	PUNCT
ajm-7522	205	32	.	.	PUNCT
ajm-7522	206	1	ambush	ambush	NOUN
ajm-7522	206	2	marketing	marketing	NOUN
ajm-7522	206	3	would	would	AUX
ajm-7522	206	4	,	,	PUNCT
ajm-7522	206	5	therefore	therefore	ADV
ajm-7522	206	6	,	,	PUNCT
ajm-7522	206	7	be	be	AUX
ajm-7522	206	8	a	a	DET
ajm-7522	206	9	new	new	ADJ
ajm-7522	206	10	,	,	PUNCT
ajm-7522	206	11	innovative	innovative	ADJ
ajm-7522	206	12	instrument	instrument	NOUN
ajm-7522	206	13	in	in	ADP
ajm-7522	206	14	the	the	DET
ajm-7522	206	15	marketing	marketing	NOUN
ajm-7522	206	16	mix	mix	NOUN
ajm-7522	206	17	.	.	PUNCT
ajm-7522	207	1	dangers	danger	NOUN
ajm-7522	207	2	and	and	CCONJ
ajm-7522	207	3	limits	limit	NOUN
ajm-7522	207	4	of	of	ADP
ajm-7522	207	5	ambush	ambush	NOUN
ajm-7522	207	6	marketing	marketing	NOUN
ajm-7522	207	7	in	in	ADP
ajm-7522	207	8	return	return	NOUN
ajm-7522	207	9	for	for	ADP
ajm-7522	207	10	their	their	PRON
ajm-7522	207	11	sponsorship	sponsorship	NOUN
ajm-7522	207	12	and	and	CCONJ
ajm-7522	207	13	license	license	NOUN
ajm-7522	207	14	fees	fee	NOUN
ajm-7522	207	15	,	,	PUNCT
ajm-7522	207	16	the	the	DET
ajm-7522	207	17	official	official	ADJ
ajm-7522	207	18	sponsors	sponsor	NOUN
ajm-7522	207	19	would	would	AUX
ajm-7522	207	20	like	like	VERB
ajm-7522	207	21	to	to	PART
ajm-7522	207	22	receive	receive	VERB
ajm-7522	207	23	exclusive	exclusive	ADJ
ajm-7522	207	24	exploitation	exploitation	NOUN
ajm-7522	207	25	of	of	ADP
ajm-7522	207	26	the	the	DET
ajm-7522	207	27	marketing	marketing	NOUN
ajm-7522	207	28	potential	potential	NOUN
ajm-7522	207	29	of	of	ADP
ajm-7522	207	30	the	the	DET
ajm-7522	207	31	sporting	sporting	NOUN
ajm-7522	207	32	event	event	NOUN
ajm-7522	207	33	.	.	PUNCT
ajm-7522	208	1	this	this	PRON
ajm-7522	208	2	is	be	AUX
ajm-7522	208	3	also	also	ADV
ajm-7522	208	4	in	in	ADP
ajm-7522	208	5	the	the	DET
ajm-7522	208	6	interest	interest	NOUN
ajm-7522	208	7	of	of	ADP
ajm-7522	208	8	the	the	DET
ajm-7522	208	9	organizer	organizer	NOUN
ajm-7522	208	10	,	,	PUNCT
ajm-7522	208	11	who	who	PRON
ajm-7522	208	12	can	can	AUX
ajm-7522	208	13	thus	thus	ADV
ajm-7522	208	14	generate	generate	VERB
ajm-7522	208	15	higher	high	ADJ
ajm-7522	208	16	income	income	NOUN
ajm-7522	208	17	from	from	ADP
ajm-7522	208	18	the	the	DET
ajm-7522	208	19	sponsorship	sponsorship	NOUN
ajm-7522	208	20	and	and	CCONJ
ajm-7522	208	21	licensing	licensing	NOUN
ajm-7522	208	22	business	business	NOUN
ajm-7522	208	23	.	.	PUNCT
ajm-7522	209	1	from	from	ADP
ajm-7522	209	2	this	this	DET
ajm-7522	209	3	point	point	NOUN
ajm-7522	209	4	of	of	ADP
ajm-7522	209	5	view	view	NOUN
ajm-7522	209	6	,	,	PUNCT
ajm-7522	209	7	it	it	PRON
ajm-7522	209	8	is	be	AUX
ajm-7522	209	9	legitimate	legitimate	ADJ
ajm-7522	209	10	to	to	PART
ajm-7522	209	11	protect	protect	VERB
ajm-7522	209	12	this	this	DET
ajm-7522	209	13	shared	share	VERB
ajm-7522	209	14	interest	interest	NOUN
ajm-7522	209	15	in	in	ADP
ajm-7522	209	16	exclusivity	exclusivity	NOUN
ajm-7522	209	17	by	by	ADP
ajm-7522	209	18	using	use	VERB
ajm-7522	209	19	the	the	DET
ajm-7522	209	20	available	available	ADJ
ajm-7522	209	21	legal	legal	ADJ
ajm-7522	209	22	options	option	NOUN
ajm-7522	209	23	.	.	PUNCT
ajm-7522	210	1	in	in	ADP
ajm-7522	210	2	particular	particular	ADJ
ajm-7522	210	3	,	,	PUNCT
ajm-7522	210	4	disregarding	disregard	VERB
ajm-7522	210	5	the	the	DET
ajm-7522	210	6	property	property	NOUN
ajm-7522	210	7	rights	right	NOUN
ajm-7522	210	8	of	of	ADP
ajm-7522	210	9	official	official	ADJ
ajm-7522	210	10	sponsors	sponsor	NOUN
ajm-7522	210	11	can	can	AUX
ajm-7522	210	12	be	be	AUX
ajm-7522	210	13	legally	legally	ADV
ajm-7522	210	14	pursued	pursue	VERB
ajm-7522	210	15	.	.	PUNCT
ajm-7522	211	1	based	base	VERB
ajm-7522	211	2	on	on	ADP
ajm-7522	211	3	the	the	DET
ajm-7522	211	4	general	general	ADJ
ajm-7522	211	5	sense	sense	NOUN
ajm-7522	211	6	of	of	ADP
ajm-7522	211	7	justice	justice	NOUN
ajm-7522	211	8	,	,	PUNCT
ajm-7522	211	9	it	it	PRON
ajm-7522	211	10	can	can	AUX
ajm-7522	211	11	be	be	AUX
ajm-7522	211	12	argued	argue	VERB
ajm-7522	211	13	that	that	SCONJ
ajm-7522	211	14	only	only	ADV
ajm-7522	211	15	companies	company	NOUN
ajm-7522	211	16	that	that	PRON
ajm-7522	211	17	have	have	AUX
ajm-7522	211	18	made	make	VERB
ajm-7522	211	19	a	a	DET
ajm-7522	211	20	financial	financial	ADJ
ajm-7522	211	21	contribution	contribution	NOUN
ajm-7522	211	22	to	to	ADP
ajm-7522	211	23	the	the	DET
ajm-7522	211	24	organization	organization	NOUN
ajm-7522	211	25	of	of	ADP
ajm-7522	211	26	the	the	DET
ajm-7522	211	27	sporting	sporting	NOUN
ajm-7522	211	28	event	event	NOUN
ajm-7522	211	29	may	may	AUX
ajm-7522	211	30	also	also	ADV
ajm-7522	211	31	skim	skim	VERB
ajm-7522	211	32	off	off	ADP
ajm-7522	211	33	the	the	DET
ajm-7522	211	34	economic	economic	ADJ
ajm-7522	211	35	profit	profit	NOUN
ajm-7522	211	36	(	(	PUNCT
ajm-7522	211	37	wittneben	wittneben	PROPN
ajm-7522	211	38	&	&	CCONJ
ajm-7522	211	39	soldner	soldner	PROPN
ajm-7522	211	40	,	,	PUNCT
ajm-7522	211	41	2006	2006	NUM
ajm-7522	211	42	;	;	PUNCT
ajm-7522	211	43	pechtl	pechtl	NOUN
ajm-7522	211	44	,	,	PUNCT
ajm-7522	211	45	2007	2007	NUM
ajm-7522	211	46	;	;	PUNCT
ajm-7522	211	47	grady	grady	PROPN
ajm-7522	211	48	,	,	PUNCT
ajm-7522	211	49	2016	2016	NUM
ajm-7522	211	50	)	)	PUNCT
ajm-7522	211	51	.	.	PUNCT
ajm-7522	212	1	ambushers	ambusher	NOUN
ajm-7522	212	2	also	also	ADV
ajm-7522	212	3	violate	violate	VERB
ajm-7522	212	4	the	the	DET
ajm-7522	212	5	statutes	statute	NOUN
ajm-7522	212	6	of	of	ADP
ajm-7522	212	7	various	various	ADJ
ajm-7522	212	8	corporate	corporate	ADJ
ajm-7522	212	9	and	and	CCONJ
ajm-7522	212	10	agency	agency	NOUN
ajm-7522	212	11	associations	association	NOUN
ajm-7522	212	12	that	that	PRON
ajm-7522	212	13	aim	aim	VERB
ajm-7522	212	14	to	to	PART
ajm-7522	212	15	promote	promote	VERB
ajm-7522	212	16	fair	fair	ADJ
ajm-7522	212	17	,	,	PUNCT
ajm-7522	212	18	ethical	ethical	ADJ
ajm-7522	212	19	marketing	marketing	NOUN
ajm-7522	212	20	(	(	PUNCT
ajm-7522	212	21	e.g.	e.g.	ADV
ajm-7522	212	22	“	"	PUNCT
ajm-7522	212	23	standards	standard	NOUN
ajm-7522	212	24	of	of	ADP
ajm-7522	212	25	practice	practice	NOUN
ajm-7522	212	26	”	"	PUNCT
ajm-7522	212	27	of	of	ADP
ajm-7522	212	28	the	the	DET
ajm-7522	212	29	american	american	PROPN
ajm-7522	212	30	marketing	marketing	PROPN
ajm-7522	212	31	association	association	NOUN
ajm-7522	212	32	of	of	ADP
ajm-7522	212	33	advertising	advertising	NOUN
ajm-7522	212	34	agencies	agency	NOUN
ajm-7522	212	35	,	,	PUNCT
ajm-7522	212	36	“	"	PUNCT
ajm-7522	212	37	code	code	NOUN
ajm-7522	212	38	of	of	ADP
ajm-7522	212	39	ethics	ethic	NOUN
ajm-7522	212	40	”	"	PUNCT
ajm-7522	212	41	of	of	ADP
ajm-7522	212	42	the	the	DET
ajm-7522	212	43	business	business	NOUN
ajm-7522	212	44	marketing	marketing	NOUN
ajm-7522	212	45	association	association	NOUN
ajm-7522	212	46	)	)	PUNCT
ajm-7522	212	47	.	.	PUNCT
ajm-7522	213	1	in	in	ADP
ajm-7522	213	2	this	this	DET
ajm-7522	213	3	respect	respect	NOUN
ajm-7522	213	4	,	,	PUNCT
ajm-7522	213	5	ambush	ambush	NOUN
ajm-7522	213	6	marketing	marketing	NOUN
ajm-7522	213	7	misleads	mislead	NOUN
ajm-7522	213	8	consumers	consumer	NOUN
ajm-7522	213	9	(	(	PUNCT
ajm-7522	213	10	bruhn	bruhn	NOUN
ajm-7522	213	11	&	&	CCONJ
ajm-7522	213	12	ahlers	ahler	NOUN
ajm-7522	213	13	,	,	PUNCT
ajm-7522	213	14	2003	2003	NUM
ajm-7522	213	15	;	;	PUNCT
ajm-7522	213	16	payne	payne	PROPN
ajm-7522	213	17	,	,	PUNCT
ajm-7522	213	18	1998	1998	NUM
ajm-7522	213	19	)	)	PUNCT
ajm-7522	213	20	.	.	PUNCT
ajm-7522	214	1	a	a	DET
ajm-7522	214	2	negative	negative	ADJ
ajm-7522	214	3	image	image	NOUN
ajm-7522	214	4	transfer	transfer	NOUN
ajm-7522	214	5	from	from	ADP
ajm-7522	214	6	ambush	ambush	NOUN
ajm-7522	214	7	american	american	ADJ
ajm-7522	214	8	journal	journal	PROPN
ajm-7522	214	9	of	of	ADP
ajm-7522	214	10	management	management	NOUN
ajm-7522	214	11	vol	vol	NOUN
ajm-7522	214	12	.	.	PUNCT
ajm-7522	215	1	25(1	25(1	X
ajm-7522	215	2	)	)	PUNCT
ajm-7522	215	3	2025	2025	NUM
ajm-7522	215	4	83	83	NUM
ajm-7522	215	5	measures	measure	NOUN
ajm-7522	215	6	to	to	ADP
ajm-7522	215	7	the	the	DET
ajm-7522	215	8	initiating	initiate	VERB
ajm-7522	215	9	company	company	NOUN
ajm-7522	215	10	is	be	AUX
ajm-7522	215	11	also	also	ADV
ajm-7522	215	12	possible	possible	ADJ
ajm-7522	215	13	,	,	PUNCT
ajm-7522	215	14	especially	especially	ADV
ajm-7522	215	15	if	if	SCONJ
ajm-7522	215	16	the	the	DET
ajm-7522	215	17	target	target	NOUN
ajm-7522	215	18	group	group	NOUN
ajm-7522	215	19	being	be	AUX
ajm-7522	215	20	courted	court	VERB
ajm-7522	215	21	compares	compare	VERB
ajm-7522	215	22	the	the	DET
ajm-7522	215	23	positive	positive	ADJ
ajm-7522	215	24	promotional	promotional	ADJ
ajm-7522	215	25	idea	idea	NOUN
ajm-7522	215	26	of	of	ADP
ajm-7522	215	27	official	official	ADJ
ajm-7522	215	28	sponsors	sponsor	NOUN
ajm-7522	215	29	with	with	ADP
ajm-7522	215	30	the	the	DET
ajm-7522	215	31	possibly	possibly	ADV
ajm-7522	215	32	even	even	ADV
ajm-7522	215	33	destructive	destructive	ADJ
ajm-7522	215	34	-	-	PUNCT
ajm-7522	215	35	aggressive	aggressive	ADJ
ajm-7522	215	36	approach	approach	NOUN
ajm-7522	215	37	of	of	ADP
ajm-7522	215	38	the	the	DET
ajm-7522	215	39	ambusher	ambusher	NOUN
ajm-7522	215	40	–	–	PUNCT
ajm-7522	215	41	which	which	PRON
ajm-7522	215	42	can	can	AUX
ajm-7522	215	43	increase	increase	VERB
ajm-7522	215	44	even	even	ADV
ajm-7522	215	45	further	far	ADV
ajm-7522	215	46	to	to	ADP
ajm-7522	215	47	the	the	DET
ajm-7522	215	48	point	point	NOUN
ajm-7522	215	49	of	of	ADP
ajm-7522	215	50	creating	create	VERB
ajm-7522	215	51	reactance	reactance	NOUN
ajm-7522	215	52	on	on	ADP
ajm-7522	215	53	the	the	DET
ajm-7522	215	54	part	part	NOUN
ajm-7522	215	55	of	of	ADP
ajm-7522	215	56	recipients	recipient	NOUN
ajm-7522	215	57	.	.	PUNCT
ajm-7522	216	1	opponents	opponent	NOUN
ajm-7522	216	2	of	of	ADP
ajm-7522	216	3	ambush	ambush	NOUN
ajm-7522	216	4	marketing	marketing	NOUN
ajm-7522	216	5	condemn	condemn	NOUN
ajm-7522	216	6	ambushing	ambush	VERB
ajm-7522	216	7	as	as	ADP
ajm-7522	216	8	the	the	DET
ajm-7522	216	9	illegal	illegal	ADJ
ajm-7522	216	10	theft	theft	NOUN
ajm-7522	216	11	of	of	ADP
ajm-7522	216	12	expensively	expensively	ADV
ajm-7522	216	13	purchased	purchase	VERB
ajm-7522	216	14	advertising	advertising	NOUN
ajm-7522	216	15	rights	right	NOUN
ajm-7522	216	16	.	.	PUNCT
ajm-7522	217	1	a	a	DET
ajm-7522	217	2	statement	statement	NOUN
ajm-7522	217	3	by	by	ADP
ajm-7522	217	4	former	former	ADJ
ajm-7522	217	5	ioc	ioc	PROPN
ajm-7522	217	6	marketing	marketing	NOUN
ajm-7522	217	7	director	director	NOUN
ajm-7522	217	8	payne	payne	PROPN
ajm-7522	217	9	(	(	PUNCT
ajm-7522	217	10	quoted	quote	VERB
ajm-7522	217	11	in	in	ADP
ajm-7522	217	12	sportlink	sportlink	NOUN
ajm-7522	217	13	,	,	PUNCT
ajm-7522	217	14	2003	2003	NUM
ajm-7522	217	15	,	,	PUNCT
ajm-7522	217	16	p.	p.	NOUN
ajm-7522	217	17	4	4	NUM
ajm-7522	217	18	)	)	PUNCT
ajm-7522	217	19	summarizes	summarize	VERB
ajm-7522	217	20	the	the	DET
ajm-7522	217	21	opinion	opinion	NOUN
ajm-7522	217	22	of	of	ADP
ajm-7522	217	23	many	many	ADJ
ajm-7522	217	24	critics	critic	NOUN
ajm-7522	217	25	:	:	PUNCT
ajm-7522	217	26	“	"	PUNCT
ajm-7522	217	27	ambush	ambush	NOUN
ajm-7522	217	28	marketing	marketing	NOUN
ajm-7522	217	29	is	be	AUX
ajm-7522	217	30	not	not	PART
ajm-7522	217	31	a	a	DET
ajm-7522	217	32	game	game	NOUN
ajm-7522	217	33	.	.	PUNCT
ajm-7522	218	1	it	it	PRON
ajm-7522	218	2	is	be	AUX
ajm-7522	218	3	a	a	DET
ajm-7522	218	4	deadly	deadly	ADJ
ajm-7522	218	5	serious	serious	ADJ
ajm-7522	218	6	business	business	NOUN
ajm-7522	218	7	and	and	CCONJ
ajm-7522	218	8	has	have	VERB
ajm-7522	218	9	the	the	DET
ajm-7522	218	10	potential	potential	NOUN
ajm-7522	218	11	to	to	PART
ajm-7522	218	12	destroy	destroy	VERB
ajm-7522	218	13	sponsorship	sponsorship	NOUN
ajm-7522	218	14	.	.	PUNCT
ajm-7522	219	1	if	if	SCONJ
ajm-7522	219	2	ambush	ambush	NOUN
ajm-7522	219	3	or	or	CCONJ
ajm-7522	219	4	`	`	PUNCT
ajm-7522	219	5	parasite	parasite	NOUN
ajm-7522	219	6	’	'	PUNCT
ajm-7522	219	7	marketing	marketing	NOUN
ajm-7522	219	8	is	be	AUX
ajm-7522	219	9	left	leave	VERB
ajm-7522	219	10	unchecked	unchecked	ADJ
ajm-7522	219	11	,	,	PUNCT
ajm-7522	219	12	then	then	ADV
ajm-7522	219	13	the	the	DET
ajm-7522	219	14	fundamental	fundamental	ADJ
ajm-7522	219	15	revenue	revenue	NOUN
ajm-7522	219	16	base	base	NOUN
ajm-7522	219	17	of	of	ADP
ajm-7522	219	18	sport	sport	NOUN
ajm-7522	219	19	will	will	AUX
ajm-7522	219	20	be	be	AUX
ajm-7522	219	21	undermined	undermine	VERB
ajm-7522	219	22	.	.	PUNCT
ajm-7522	220	1	[	[	X
ajm-7522	220	2	...	...	X
ajm-7522	220	3	]	]	X
ajm-7522	220	4	ambush	ambush	NOUN
ajm-7522	220	5	marketers	marketer	NOUN
ajm-7522	220	6	are	be	AUX
ajm-7522	220	7	thieves	thief	NOUN
ajm-7522	220	8	knowingly	knowingly	ADV
ajm-7522	220	9	stealing	steal	VERB
ajm-7522	220	10	something	something	PRON
ajm-7522	220	11	that	that	PRON
ajm-7522	220	12	does	do	AUX
ajm-7522	220	13	not	not	PART
ajm-7522	220	14	belong	belong	VERB
ajm-7522	220	15	to	to	ADP
ajm-7522	220	16	them	they	PRON
ajm-7522	220	17	.	.	PUNCT
ajm-7522	220	18	”	"	PUNCT
ajm-7522	221	1	these	these	DET
ajm-7522	221	2	arguments	argument	NOUN
ajm-7522	221	3	can	can	AUX
ajm-7522	221	4	be	be	AUX
ajm-7522	221	5	summarized	summarize	VERB
ajm-7522	221	6	as	as	SCONJ
ajm-7522	221	7	follows	follow	VERB
ajm-7522	221	8	:	:	PUNCT
ajm-7522	221	9	what	what	PRON
ajm-7522	221	10	if	if	SCONJ
ajm-7522	221	11	all	all	DET
ajm-7522	221	12	companies	company	NOUN
ajm-7522	221	13	preferred	prefer	VERB
ajm-7522	221	14	ambushing	ambush	VERB
ajm-7522	221	15	to	to	ADP
ajm-7522	221	16	being	be	AUX
ajm-7522	221	17	an	an	DET
ajm-7522	221	18	official	official	ADJ
ajm-7522	221	19	sports	sport	NOUN
ajm-7522	221	20	sponsor	sponsor	NOUN
ajm-7522	221	21	?	?	PUNCT
ajm-7522	222	1	conclusion	conclusion	NOUN
ajm-7522	222	2	and	and	CCONJ
ajm-7522	222	3	outlook	outlook	NOUN
ajm-7522	222	4	overall	overall	ADV
ajm-7522	222	5	,	,	PUNCT
ajm-7522	222	6	due	due	ADP
ajm-7522	222	7	to	to	ADP
ajm-7522	222	8	its	its	PRON
ajm-7522	222	9	controversial	controversial	ADJ
ajm-7522	222	10	nature	nature	NOUN
ajm-7522	222	11	,	,	PUNCT
ajm-7522	222	12	ambush	ambush	NOUN
ajm-7522	222	13	marketing	marketing	NOUN
ajm-7522	222	14	should	should	AUX
ajm-7522	222	15	not	not	PART
ajm-7522	222	16	be	be	AUX
ajm-7522	222	17	relegated	relegate	VERB
ajm-7522	222	18	to	to	ADP
ajm-7522	222	19	the	the	DET
ajm-7522	222	20	“	"	PUNCT
ajm-7522	222	21	dirty	dirty	ADJ
ajm-7522	222	22	corner	corner	NOUN
ajm-7522	222	23	”	"	PUNCT
ajm-7522	222	24	of	of	ADP
ajm-7522	222	25	marketing	marketing	NOUN
ajm-7522	222	26	per	per	ADP
ajm-7522	222	27	se	se	X
ajm-7522	222	28	.	.	PUNCT
ajm-7522	223	1	rather	rather	ADV
ajm-7522	223	2	,	,	PUNCT
ajm-7522	223	3	ambush	ambush	NOUN
ajm-7522	223	4	marketing	marketing	NOUN
ajm-7522	223	5	should	should	AUX
ajm-7522	223	6	be	be	AUX
ajm-7522	223	7	classified	classify	VERB
ajm-7522	223	8	as	as	ADP
ajm-7522	223	9	a	a	DET
ajm-7522	223	10	competitive	competitive	ADJ
ajm-7522	223	11	instrument	instrument	NOUN
ajm-7522	223	12	connected	connect	VERB
ajm-7522	223	13	to	to	ADP
ajm-7522	223	14	a	a	DET
ajm-7522	223	15	sporting	sporting	NOUN
ajm-7522	223	16	event	event	NOUN
ajm-7522	223	17	.	.	PUNCT
ajm-7522	224	1	the	the	DET
ajm-7522	224	2	fact	fact	NOUN
ajm-7522	224	3	that	that	SCONJ
ajm-7522	224	4	ambush	ambush	NOUN
ajm-7522	224	5	marketing	marketing	NOUN
ajm-7522	224	6	is	be	AUX
ajm-7522	224	7	often	often	ADV
ajm-7522	224	8	a	a	DET
ajm-7522	224	9	“	"	PUNCT
ajm-7522	224	10	hare	hare	NOUN
ajm-7522	224	11	and	and	CCONJ
ajm-7522	224	12	hedgehog	hedgehog	NOUN
ajm-7522	224	13	race	race	NOUN
ajm-7522	224	14	”	"	PUNCT
ajm-7522	224	15	in	in	ADP
ajm-7522	224	16	which	which	PRON
ajm-7522	224	17	the	the	DET
ajm-7522	224	18	organizer	organizer	NOUN
ajm-7522	224	19	takes	take	VERB
ajm-7522	224	20	on	on	ADP
ajm-7522	224	21	the	the	DET
ajm-7522	224	22	role	role	NOUN
ajm-7522	224	23	of	of	ADP
ajm-7522	224	24	the	the	DET
ajm-7522	224	25	hare	hare	NOUN
ajm-7522	224	26	should	should	AUX
ajm-7522	224	27	therefore	therefore	ADV
ajm-7522	224	28	be	be	AUX
ajm-7522	224	29	seen	see	VERB
ajm-7522	224	30	as	as	ADP
ajm-7522	224	31	a	a	DET
ajm-7522	224	32	sign	sign	NOUN
ajm-7522	224	33	of	of	ADP
ajm-7522	224	34	a	a	DET
ajm-7522	224	35	functioning	function	VERB
ajm-7522	224	36	competition	competition	NOUN
ajm-7522	224	37	in	in	ADP
ajm-7522	224	38	which	which	PRON
ajm-7522	224	39	each	each	PRON
ajm-7522	224	40	of	of	ADP
ajm-7522	224	41	the	the	DET
ajm-7522	224	42	players	player	NOUN
ajm-7522	224	43	involved	involve	VERB
ajm-7522	224	44	uses	use	VERB
ajm-7522	224	45	their	their	PRON
ajm-7522	224	46	specific	specific	ADJ
ajm-7522	224	47	“	"	PUNCT
ajm-7522	224	48	weapons	weapon	NOUN
ajm-7522	224	49	”	"	PUNCT
ajm-7522	224	50	(	(	PUNCT
ajm-7522	224	51	official	official	ADJ
ajm-7522	224	52	sponsorships	sponsorship	NOUN
ajm-7522	224	53	versus	versus	ADP
ajm-7522	224	54	creativity	creativity	NOUN
ajm-7522	224	55	)	)	PUNCT
ajm-7522	224	56	.	.	PUNCT
ajm-7522	225	1	for	for	ADP
ajm-7522	225	2	the	the	DET
ajm-7522	225	3	ambusher	ambusher	NOUN
ajm-7522	225	4	,	,	PUNCT
ajm-7522	225	5	ambush	ambush	NOUN
ajm-7522	225	6	marketing	marketing	NOUN
ajm-7522	225	7	can	can	AUX
ajm-7522	225	8	sometimes	sometimes	ADV
ajm-7522	225	9	also	also	ADV
ajm-7522	225	10	represent	represent	VERB
ajm-7522	225	11	a	a	DET
ajm-7522	225	12	dangerous	dangerous	ADJ
ajm-7522	225	13	competitive	competitive	ADJ
ajm-7522	225	14	strategy	strategy	NOUN
ajm-7522	225	15	:	:	PUNCT
ajm-7522	225	16	while	while	SCONJ
ajm-7522	225	17	the	the	DET
ajm-7522	225	18	ambusher	ambusher	NOUN
ajm-7522	225	19	can	can	AUX
ajm-7522	225	20	fight	fight	VERB
ajm-7522	225	21	with	with	ADP
ajm-7522	225	22	marketing	marketing	NOUN
ajm-7522	225	23	weapons	weapon	NOUN
ajm-7522	225	24	alone	alone	ADV
ajm-7522	225	25	,	,	PUNCT
ajm-7522	225	26	the	the	DET
ajm-7522	225	27	organizers	organizer	NOUN
ajm-7522	225	28	and	and	CCONJ
ajm-7522	225	29	sponsors	sponsor	NOUN
ajm-7522	225	30	/	/	SYM
ajm-7522	225	31	licensees	licensee	NOUN
ajm-7522	225	32	can	can	AUX
ajm-7522	225	33	furthermore	furthermore	ADV
ajm-7522	225	34	fight	fight	VERB
ajm-7522	225	35	the	the	DET
ajm-7522	225	36	battle	battle	NOUN
ajm-7522	225	37	for	for	ADP
ajm-7522	225	38	the	the	DET
ajm-7522	225	39	marketing	marketing	NOUN
ajm-7522	225	40	potential	potential	NOUN
ajm-7522	225	41	of	of	ADP
ajm-7522	225	42	an	an	DET
ajm-7522	225	43	event	event	NOUN
ajm-7522	225	44	with	with	ADP
ajm-7522	225	45	their	their	PRON
ajm-7522	225	46	legal	legal	ADJ
ajm-7522	225	47	positions	position	NOUN
ajm-7522	225	48	–	–	PUNCT
ajm-7522	225	49	and	and	CCONJ
ajm-7522	225	50	thus	thus	ADV
ajm-7522	225	51	with	with	ADP
ajm-7522	225	52	an	an	DET
ajm-7522	225	53	additional	additional	ADJ
ajm-7522	225	54	set	set	NOUN
ajm-7522	225	55	of	of	ADP
ajm-7522	225	56	tools	tool	NOUN
ajm-7522	225	57	.	.	PUNCT
ajm-7522	226	1	this	this	PRON
ajm-7522	226	2	could	could	AUX
ajm-7522	226	3	turn	turn	VERB
ajm-7522	226	4	investments	investment	NOUN
ajm-7522	226	5	in	in	ADP
ajm-7522	226	6	ambush	ambush	NOUN
ajm-7522	226	7	marketing	marketing	NOUN
ajm-7522	226	8	into	into	ADP
ajm-7522	226	9	“	"	PUNCT
ajm-7522	226	10	sunk	sunk	ADJ
ajm-7522	226	11	costs	cost	NOUN
ajm-7522	226	12	”	"	PUNCT
ajm-7522	226	13	for	for	ADP
ajm-7522	226	14	the	the	DET
ajm-7522	226	15	ambusher	ambusher	NOUN
ajm-7522	226	16	through	through	ADP
ajm-7522	226	17	the	the	DET
ajm-7522	226	18	courts	court	NOUN
ajm-7522	226	19	(	(	PUNCT
ajm-7522	226	20	nufer	nufer	NOUN
ajm-7522	226	21	,	,	PUNCT
ajm-7522	226	22	2018	2018	NUM
ajm-7522	226	23	;	;	PUNCT
ajm-7522	226	24	burton	burton	PROPN
ajm-7522	226	25	&	&	CCONJ
ajm-7522	226	26	chadwick	chadwick	PROPN
ajm-7522	226	27	,	,	PUNCT
ajm-7522	226	28	2018	2018	NUM
ajm-7522	226	29	;	;	PUNCT
ajm-7522	226	30	pechtl	pechtl	NOUN
ajm-7522	226	31	,	,	PUNCT
ajm-7522	226	32	2007	2007	NUM
ajm-7522	226	33	)	)	PUNCT
ajm-7522	226	34	.	.	PUNCT
ajm-7522	227	1	as	as	ADP
ajm-7522	227	2	the	the	DET
ajm-7522	227	3	above	above	ADJ
ajm-7522	227	4	explanations	explanation	NOUN
ajm-7522	227	5	show	show	NOUN
ajm-7522	227	6	,	,	PUNCT
ajm-7522	227	7	a	a	DET
ajm-7522	227	8	general	general	ADJ
ajm-7522	227	9	assessment	assessment	NOUN
ajm-7522	227	10	of	of	ADP
ajm-7522	227	11	ambush	ambush	NOUN
ajm-7522	227	12	marketing	marketing	NOUN
ajm-7522	227	13	is	be	AUX
ajm-7522	227	14	impossible	impossible	ADJ
ajm-7522	227	15	.	.	PUNCT
ajm-7522	228	1	ambush	ambush	NOUN
ajm-7522	228	2	marketing	marketing	NOUN
ajm-7522	228	3	must	must	AUX
ajm-7522	228	4	be	be	AUX
ajm-7522	228	5	viewed	view	VERB
ajm-7522	228	6	differently	differently	ADV
ajm-7522	228	7	according	accord	VERB
ajm-7522	228	8	to	to	ADP
ajm-7522	228	9	the	the	DET
ajm-7522	228	10	various	various	ADJ
ajm-7522	228	11	categories	category	NOUN
ajm-7522	228	12	.	.	PUNCT
ajm-7522	229	1	the	the	DET
ajm-7522	229	2	following	follow	VERB
ajm-7522	229	3	can	can	AUX
ajm-7522	229	4	be	be	AUX
ajm-7522	229	5	stated	state	VERB
ajm-7522	229	6	:	:	PUNCT
ajm-7522	229	7	•	•	ADP
ajm-7522	229	8	for	for	ADP
ajm-7522	229	9	the	the	DET
ajm-7522	229	10	most	most	ADJ
ajm-7522	229	11	part	part	NOUN
ajm-7522	229	12	,	,	PUNCT
ajm-7522	229	13	direct	direct	ADJ
ajm-7522	229	14	ambush	ambush	NOUN
ajm-7522	229	15	marketing	marketing	NOUN
ajm-7522	229	16	operates	operate	VERB
ajm-7522	229	17	in	in	ADP
ajm-7522	229	18	the	the	DET
ajm-7522	229	19	gray	gray	ADJ
ajm-7522	229	20	area	area	NOUN
ajm-7522	229	21	of	of	ADP
ajm-7522	229	22	legitimacy	legitimacy	NOUN
ajm-7522	229	23	or	or	CCONJ
ajm-7522	229	24	even	even	ADV
ajm-7522	229	25	deliberately	deliberately	ADV
ajm-7522	229	26	exceeds	exceed	VERB
ajm-7522	229	27	it	it	PRON
ajm-7522	229	28	,	,	PUNCT
ajm-7522	229	29	which	which	PRON
ajm-7522	229	30	is	be	AUX
ajm-7522	229	31	why	why	SCONJ
ajm-7522	229	32	this	this	DET
ajm-7522	229	33	category	category	NOUN
ajm-7522	229	34	of	of	ADP
ajm-7522	229	35	ambush	ambush	NOUN
ajm-7522	229	36	marketing	marketing	NOUN
ajm-7522	229	37	is	be	AUX
ajm-7522	229	38	largely	largely	ADV
ajm-7522	229	39	to	to	PART
ajm-7522	229	40	be	be	AUX
ajm-7522	229	41	judged	judge	VERB
ajm-7522	229	42	as	as	ADP
ajm-7522	229	43	unlawful	unlawful	ADJ
ajm-7522	229	44	.	.	PUNCT
ajm-7522	230	1	•	•	NUM
ajm-7522	230	2	as	as	ADP
ajm-7522	230	3	blocking	block	VERB
ajm-7522	230	4	or	or	CCONJ
ajm-7522	230	5	destroying	destroy	VERB
ajm-7522	230	6	the	the	DET
ajm-7522	230	7	sponsorship	sponsorship	NOUN
ajm-7522	230	8	effect	effect	NOUN
ajm-7522	230	9	can	can	AUX
ajm-7522	230	10	generally	generally	ADV
ajm-7522	230	11	hardly	hardly	ADV
ajm-7522	230	12	be	be	AUX
ajm-7522	230	13	proven	prove	VERB
ajm-7522	230	14	as	as	ADP
ajm-7522	230	15	a	a	DET
ajm-7522	230	16	targeted	target	VERB
ajm-7522	230	17	and	and	CCONJ
ajm-7522	230	18	planned	plan	VERB
ajm-7522	230	19	obstruction	obstruction	NOUN
ajm-7522	230	20	,	,	PUNCT
ajm-7522	230	21	legal	legal	ADJ
ajm-7522	230	22	prosecution	prosecution	NOUN
ajm-7522	230	23	of	of	ADP
ajm-7522	230	24	predominantly	predominantly	ADV
ajm-7522	230	25	destructive	destructive	ADJ
ajm-7522	230	26	-	-	PUNCT
ajm-7522	230	27	aggressive	aggressive	ADJ
ajm-7522	230	28	ambush	ambush	NOUN
ajm-7522	230	29	marketing	marketing	NOUN
ajm-7522	230	30	is	be	AUX
ajm-7522	230	31	difficult	difficult	ADJ
ajm-7522	230	32	.	.	PUNCT
ajm-7522	231	1	however	however	ADV
ajm-7522	231	2	,	,	PUNCT
ajm-7522	231	3	planned	plan	VERB
ajm-7522	231	4	attacks	attack	NOUN
ajm-7522	231	5	on	on	ADP
ajm-7522	231	6	sponsors	sponsor	NOUN
ajm-7522	231	7	that	that	PRON
ajm-7522	231	8	pursue	pursue	VERB
ajm-7522	231	9	the	the	DET
ajm-7522	231	10	primary	primary	ADJ
ajm-7522	231	11	goal	goal	NOUN
ajm-7522	231	12	of	of	ADP
ajm-7522	231	13	reducing	reduce	VERB
ajm-7522	231	14	or	or	CCONJ
ajm-7522	231	15	even	even	ADV
ajm-7522	231	16	destroying	destroy	VERB
ajm-7522	231	17	the	the	DET
ajm-7522	231	18	effect	effect	NOUN
ajm-7522	231	19	of	of	ADP
ajm-7522	231	20	official	official	ADJ
ajm-7522	231	21	sponsorship	sponsorship	NOUN
ajm-7522	231	22	must	must	AUX
ajm-7522	231	23	be	be	AUX
ajm-7522	231	24	condemned	condemn	VERB
ajm-7522	231	25	as	as	ADP
ajm-7522	231	26	immoral	immoral	ADJ
ajm-7522	231	27	.	.	PUNCT
ajm-7522	232	1	•	•	NOUN
ajm-7522	232	2	jurisprudence	jurisprudence	NOUN
ajm-7522	232	3	often	often	ADV
ajm-7522	232	4	has	have	VERB
ajm-7522	232	5	little	little	ADJ
ajm-7522	232	6	to	to	PART
ajm-7522	232	7	say	say	VERB
ajm-7522	232	8	against	against	ADP
ajm-7522	232	9	indirect	indirect	ADJ
ajm-7522	232	10	ambush	ambush	NOUN
ajm-7522	232	11	marketing	marketing	NOUN
ajm-7522	232	12	.	.	PUNCT
ajm-7522	233	1	even	even	ADV
ajm-7522	233	2	from	from	ADP
ajm-7522	233	3	an	an	DET
ajm-7522	233	4	ethical	ethical	ADJ
ajm-7522	233	5	and	and	CCONJ
ajm-7522	233	6	moral	moral	ADJ
ajm-7522	233	7	point	point	NOUN
ajm-7522	233	8	of	of	ADP
ajm-7522	233	9	view	view	NOUN
ajm-7522	233	10	,	,	PUNCT
ajm-7522	233	11	it	it	PRON
ajm-7522	233	12	is	be	AUX
ajm-7522	233	13	not	not	PART
ajm-7522	233	14	easy	easy	ADJ
ajm-7522	233	15	to	to	PART
ajm-7522	233	16	put	put	VERB
ajm-7522	233	17	forward	forward	ADV
ajm-7522	233	18	cogent	cogent	NOUN
ajm-7522	233	19	arguments	argument	NOUN
ajm-7522	233	20	against	against	ADP
ajm-7522	233	21	creative	creative	ADJ
ajm-7522	233	22	advertisers	advertiser	NOUN
ajm-7522	233	23	.	.	PUNCT
ajm-7522	234	1	organizers	organizer	NOUN
ajm-7522	234	2	of	of	ADP
ajm-7522	234	3	major	major	ADJ
ajm-7522	234	4	sporting	sporting	NOUN
ajm-7522	234	5	events	event	NOUN
ajm-7522	234	6	must	must	AUX
ajm-7522	234	7	,	,	PUNCT
ajm-7522	234	8	therefore	therefore	ADV
ajm-7522	234	9	,	,	PUNCT
ajm-7522	234	10	accept	accept	VERB
ajm-7522	234	11	that	that	SCONJ
ajm-7522	234	12	it	it	PRON
ajm-7522	234	13	is	be	AUX
ajm-7522	234	14	also	also	ADV
ajm-7522	234	15	possible	possible	ADJ
ajm-7522	234	16	for	for	SCONJ
ajm-7522	234	17	non	non	NOUN
ajm-7522	234	18	-	-	NOUN
ajm-7522	234	19	sponsors	sponsor	NOUN
ajm-7522	234	20	to	to	PART
ajm-7522	234	21	take	take	VERB
ajm-7522	234	22	advantage	advantage	NOUN
ajm-7522	234	23	of	of	ADP
ajm-7522	234	24	opportunities	opportunity	NOUN
ajm-7522	234	25	that	that	PRON
ajm-7522	234	26	present	present	VERB
ajm-7522	234	27	themselves	themselves	PRON
ajm-7522	234	28	or	or	CCONJ
ajm-7522	234	29	to	to	PART
ajm-7522	234	30	lean	lean	VERB
ajm-7522	234	31	on	on	ADP
ajm-7522	234	32	an	an	DET
ajm-7522	234	33	event	event	NOUN
ajm-7522	234	34	–	–	PUNCT
ajm-7522	234	35	without	without	ADP
ajm-7522	234	36	infringing	infringe	VERB
ajm-7522	234	37	rights	right	NOUN
ajm-7522	234	38	.	.	PUNCT
ajm-7522	235	1	restricted	restrict	VERB
ajm-7522	235	2	event	event	NOUN
ajm-7522	235	3	protection	protection	NOUN
ajm-7522	235	4	would	would	AUX
ajm-7522	235	5	be	be	AUX
ajm-7522	235	6	an	an	DET
ajm-7522	235	7	appropriate	appropriate	ADJ
ajm-7522	235	8	and	and	CCONJ
ajm-7522	235	9	proportionate	proportionate	ADJ
ajm-7522	235	10	solution	solution	NOUN
ajm-7522	235	11	.	.	PUNCT
ajm-7522	236	1	it	it	PRON
ajm-7522	236	2	is	be	AUX
ajm-7522	236	3	important	important	ADJ
ajm-7522	236	4	to	to	PART
ajm-7522	236	5	find	find	VERB
ajm-7522	236	6	a	a	DET
ajm-7522	236	7	good	good	ADJ
ajm-7522	236	8	balance	balance	NOUN
ajm-7522	236	9	so	so	SCONJ
ajm-7522	236	10	that	that	SCONJ
ajm-7522	236	11	the	the	DET
ajm-7522	236	12	financing	financing	NOUN
ajm-7522	236	13	of	of	ADP
ajm-7522	236	14	major	major	ADJ
ajm-7522	236	15	sporting	sporting	NOUN
ajm-7522	236	16	events	event	NOUN
ajm-7522	236	17	remains	remain	VERB
ajm-7522	236	18	secure	secure	ADJ
ajm-7522	236	19	and	and	CCONJ
ajm-7522	236	20	fair	fair	ADJ
ajm-7522	236	21	competition	competition	NOUN
ajm-7522	236	22	between	between	ADP
ajm-7522	236	23	advertising	advertising	NOUN
ajm-7522	236	24	companies	company	NOUN
ajm-7522	236	25	can	can	AUX
ajm-7522	236	26	take	take	VERB
ajm-7522	236	27	place	place	NOUN
ajm-7522	236	28	at	at	ADP
ajm-7522	236	29	the	the	DET
ajm-7522	236	30	same	same	ADJ
ajm-7522	236	31	time	time	NOUN
ajm-7522	236	32	,	,	PUNCT
ajm-7522	236	33	true	true	ADJ
ajm-7522	236	34	to	to	ADP
ajm-7522	236	35	the	the	DET
ajm-7522	236	36	motto	motto	NOUN
ajm-7522	236	37	“	"	PUNCT
ajm-7522	236	38	those	those	PRON
ajm-7522	236	39	who	who	PRON
ajm-7522	236	40	do	do	AUX
ajm-7522	236	41	not	not	PART
ajm-7522	236	42	differentiate	differentiate	VERB
ajm-7522	236	43	themselves	themselves	PRON
ajm-7522	236	44	are	be	AUX
ajm-7522	236	45	eliminated	eliminate	VERB
ajm-7522	236	46	”	"	PUNCT
ajm-7522	236	47	(	(	PUNCT
ajm-7522	236	48	schulte	schulte	PROPN
ajm-7522	236	49	,	,	PUNCT
ajm-7522	236	50	2007	2007	NUM
ajm-7522	236	51	,	,	PUNCT
ajm-7522	236	52	p.	p.	NOUN
ajm-7522	236	53	138	138	NUM
ajm-7522	236	54	)	)	PUNCT
ajm-7522	236	55	,	,	PUNCT
ajm-7522	236	56	because	because	SCONJ
ajm-7522	236	57	ambush	ambush	NOUN
ajm-7522	236	58	marketing	marketing	NOUN
ajm-7522	236	59	as	as	ADP
ajm-7522	236	60	an	an	DET
ajm-7522	236	61	instrument	instrument	NOUN
ajm-7522	236	62	of	of	ADP
ajm-7522	236	63	guerrilla	guerrilla	NOUN
ajm-7522	236	64	marketing	marketing	NOUN
ajm-7522	236	65	has	have	VERB
ajm-7522	236	66	great	great	ADJ
ajm-7522	236	67	potential	potential	NOUN
ajm-7522	236	68	to	to	PART
ajm-7522	236	69	enrich	enrich	VERB
ajm-7522	236	70	communication	communication	NOUN
ajm-7522	236	71	policy	policy	NOUN
ajm-7522	236	72	with	with	ADP
ajm-7522	236	73	innovative	innovative	ADJ
ajm-7522	236	74	and	and	CCONJ
ajm-7522	236	75	sometimes	sometimes	ADV
ajm-7522	236	76	amusing	amusing	ADJ
ajm-7522	236	77	approaches	approach	NOUN
ajm-7522	236	78	.	.	PUNCT
ajm-7522	237	1	84	84	NUM
ajm-7522	237	2	american	american	ADJ
ajm-7522	237	3	journal	journal	PROPN
ajm-7522	237	4	of	of	ADP
ajm-7522	237	5	management	management	NOUN
ajm-7522	237	6	vol	vol	NOUN
ajm-7522	237	7	.	.	PUNCT
ajm-7522	238	1	25(1	25(1	X
ajm-7522	238	2	)	)	PUNCT
ajm-7522	238	3	2025	2025	NUM
ajm-7522	238	4	references	reference	NOUN
ajm-7522	238	5	bayless	bayless	PROPN
ajm-7522	238	6	,	,	PUNCT
ajm-7522	238	7	a.	a.	NOUN
ajm-7522	238	8	(	(	PUNCT
ajm-7522	238	9	1988	1988	NUM
ajm-7522	238	10	,	,	PUNCT
ajm-7522	238	11	february	february	PROPN
ajm-7522	238	12	8)	8)	NUM
ajm-7522	238	13	.	.	PUNCT
ajm-7522	239	1	ambush	ambush	NOUN
ajm-7522	239	2	marketing	marketing	NOUN
ajm-7522	239	3	is	be	AUX
ajm-7522	239	4	becoming	become	VERB
ajm-7522	239	5	a	a	DET
ajm-7522	239	6	popular	popular	ADJ
ajm-7522	239	7	event	event	NOUN
ajm-7522	239	8	at	at	ADP
ajm-7522	239	9	olympic	olympic	PROPN
ajm-7522	239	10	games	game	NOUN
ajm-7522	239	11	.	.	PUNCT
ajm-7522	240	1	wall	wall	PROPN
ajm-7522	240	2	street	street	PROPN
ajm-7522	240	3	journal	journal	PROPN
ajm-7522	240	4	,	,	PUNCT
ajm-7522	240	5	1	1	X
ajm-7522	240	6	.	.	PUNCT
ajm-7522	241	1	bean	bean	PROPN
ajm-7522	241	2	,	,	PUNCT
ajm-7522	241	3	l.l	l.l	PROPN
ajm-7522	241	4	.	.	PROPN
ajm-7522	241	5	(	(	PUNCT
ajm-7522	241	6	1995	1995	NUM
ajm-7522	241	7	)	)	PUNCT
ajm-7522	241	8	.	.	PUNCT
ajm-7522	242	1	ambush	ambush	NOUN
ajm-7522	242	2	marketing	marketing	NOUN
ajm-7522	242	3	:	:	PUNCT
ajm-7522	242	4	sports	sport	NOUN
ajm-7522	242	5	sponsorship	sponsorship	NOUN
ajm-7522	242	6	confusion	confusion	NOUN
ajm-7522	242	7	and	and	CCONJ
ajm-7522	242	8	the	the	DET
ajm-7522	242	9	lanham	lanham	PROPN
ajm-7522	242	10	act	act	PROPN
ajm-7522	242	11	.	.	PUNCT
ajm-7522	243	1	boston	boston	PROPN
ajm-7522	243	2	university	university	PROPN
ajm-7522	243	3	law	law	PROPN
ajm-7522	243	4	review	review	NOUN
ajm-7522	243	5	,	,	PUNCT
ajm-7522	243	6	75	75	NUM
ajm-7522	243	7	,	,	PUNCT
ajm-7522	243	8	1099–1134	1099–1134	NUM
ajm-7522	243	9	.	.	PUNCT
ajm-7522	244	1	berberich	berberich	NOUN
ajm-7522	244	2	,	,	PUNCT
ajm-7522	244	3	m.	m.	NOUN
ajm-7522	244	4	(	(	PUNCT
ajm-7522	244	5	2006	2006	NUM
ajm-7522	244	6	)	)	PUNCT
ajm-7522	244	7	.	.	PUNCT
ajm-7522	245	1	ambush	ambush	NOUN
ajm-7522	245	2	marketing	marketing	NOUN
ajm-7522	245	3	bei	bei	NOUN
ajm-7522	245	4	sportveranstaltungen	sportveranstaltungen	NOUN
ajm-7522	245	5	–	–	PUNCT
ajm-7522	245	6	aus	aus	PROPN
ajm-7522	245	7	wettbewerbsrechtlicher	wettbewerbsrechtlicher	NOUN
ajm-7522	245	8	sicht	sicht	PROPN
ajm-7522	245	9	.	.	PUNCT
ajm-7522	246	1	sport	sport	PROPN
ajm-7522	246	2	und	und	PROPN
ajm-7522	246	3	recht	recht	PROPN
ajm-7522	246	4	,	,	PUNCT
ajm-7522	246	5	13(5	13(5	NUM
ajm-7522	246	6	)	)	PUNCT
ajm-7522	246	7	,	,	PUNCT
ajm-7522	246	8	181–185	181–185	NUM
ajm-7522	246	9	.	.	PUNCT
ajm-7522	247	1	bruhn	bruhn	NOUN
ajm-7522	247	2	,	,	PUNCT
ajm-7522	247	3	m.	m.	NOUN
ajm-7522	247	4	(	(	PUNCT
ajm-7522	247	5	2010	2010	NUM
ajm-7522	247	6	)	)	PUNCT
ajm-7522	247	7	.	.	PUNCT
ajm-7522	248	1	sponsoring	sponsor	VERB
ajm-7522	248	2	.	.	PUNCT
ajm-7522	249	1	systematische	systematische	PROPN
ajm-7522	249	2	planung	planung	PROPN
ajm-7522	249	3	und	und	PROPN
ajm-7522	249	4	integrativer	integrativer	ADV
ajm-7522	249	5	ansatz	ansatz	ADJ
ajm-7522	249	6	(	(	PUNCT
ajm-7522	249	7	5th	5th	ADJ
ajm-7522	249	8	ed	ed	NOUN
ajm-7522	249	9	.	.	PUNCT
ajm-7522	249	10	)	)	PUNCT
ajm-7522	249	11	.	.	PUNCT
ajm-7522	250	1	wiesbaden	wiesbaden	PROPN
ajm-7522	250	2	:	:	PUNCT
ajm-7522	250	3	gabler	gabler	PROPN
ajm-7522	250	4	.	.	PUNCT
ajm-7522	251	1	bruhn	bruhn	NOUN
ajm-7522	251	2	,	,	PUNCT
ajm-7522	251	3	m.	m.	NOUN
ajm-7522	251	4	,	,	PUNCT
ajm-7522	251	5	&	&	CCONJ
ajm-7522	251	6	ahlers	ahler	NOUN
ajm-7522	251	7	,	,	PUNCT
ajm-7522	251	8	g.m	g.m	PROPN
ajm-7522	251	9	.	.	PROPN
ajm-7522	251	10	(	(	PUNCT
ajm-7522	251	11	2003	2003	NUM
ajm-7522	251	12	)	)	PUNCT
ajm-7522	251	13	.	.	PUNCT
ajm-7522	252	1	ambush	ambush	NOUN
ajm-7522	252	2	marketing	marketing	NOUN
ajm-7522	252	3	–	–	PUNCT
ajm-7522	252	4	“	"	PUNCT
ajm-7522	252	5	angriff	angriff	PROPN
ajm-7522	252	6	aus	aus	PROPN
ajm-7522	252	7	dem	dem	PROPN
ajm-7522	252	8	hinterhalt	hinterhalt	PROPN
ajm-7522	252	9	”	"	PUNCT
ajm-7522	252	10	oder	oder	NOUN
ajm-7522	252	11	intelligentes	intelligente	VERB
ajm-7522	252	12	marketing	marketing	NOUN
ajm-7522	252	13	?	?	PUNCT
ajm-7522	253	1	gfk	gfk	PROPN
ajm-7522	253	2	-	-	PUNCT
ajm-7522	253	3	jahrbuch	jahrbuch	PROPN
ajm-7522	253	4	der	der	NOUN
ajm-7522	253	5	absatzund	absatzund	PROPN
ajm-7522	253	6	verbrauchsforschung	verbrauchsforschung	PROPN
ajm-7522	253	7	,	,	PUNCT
ajm-7522	253	8	49(3	49(3	PROPN
ajm-7522	253	9	)	)	PUNCT
ajm-7522	253	10	,	,	PUNCT
ajm-7522	253	11	271–294	271–294	NUM
ajm-7522	253	12	.	.	PUNCT
ajm-7522	254	1	burton	burton	PROPN
ajm-7522	254	2	,	,	PUNCT
ajm-7522	254	3	n.	n.	PROPN
ajm-7522	254	4	,	,	PUNCT
ajm-7522	254	5	&	&	CCONJ
ajm-7522	254	6	chadwick	chadwick	PROPN
ajm-7522	254	7	,	,	PUNCT
ajm-7522	254	8	s.	s.	PROPN
ajm-7522	254	9	(	(	PUNCT
ajm-7522	254	10	2018	2018	NUM
ajm-7522	254	11	)	)	PUNCT
ajm-7522	254	12	.	.	PUNCT
ajm-7522	255	1	ambush	ambush	NOUN
ajm-7522	255	2	marketing	marketing	NOUN
ajm-7522	255	3	is	be	AUX
ajm-7522	255	4	dead	dead	ADJ
ajm-7522	255	5	;	;	PUNCT
ajm-7522	255	6	long	long	ADV
ajm-7522	255	7	live	live	ADJ
ajm-7522	255	8	ambush	ambush	NOUN
ajm-7522	255	9	marketing	marketing	NOUN
ajm-7522	255	10	.	.	PUNCT
ajm-7522	256	1	journal	journal	NOUN
ajm-7522	256	2	of	of	ADP
ajm-7522	256	3	advertising	advertising	NOUN
ajm-7522	256	4	research	research	NOUN
ajm-7522	256	5	,	,	PUNCT
ajm-7522	256	6	58(3	58(3	NUM
ajm-7522	256	7	)	)	PUNCT
ajm-7522	256	8	,	,	PUNCT
ajm-7522	256	9	282–296	282–296	NUM
ajm-7522	256	10	.	.	PUNCT
ajm-7522	257	1	chadwick	chadwick	PROPN
ajm-7522	257	2	,	,	PUNCT
ajm-7522	257	3	s.	s.	PROPN
ajm-7522	257	4	,	,	PUNCT
ajm-7522	257	5	&	&	CCONJ
ajm-7522	257	6	burton	burton	PROPN
ajm-7522	257	7	,	,	PUNCT
ajm-7522	257	8	n.	n.	PROPN
ajm-7522	257	9	(	(	PUNCT
ajm-7522	257	10	2011	2011	NUM
ajm-7522	257	11	)	)	PUNCT
ajm-7522	257	12	.	.	PUNCT
ajm-7522	258	1	the	the	DET
ajm-7522	258	2	evolving	evolve	VERB
ajm-7522	258	3	sophistication	sophistication	NOUN
ajm-7522	258	4	of	of	ADP
ajm-7522	258	5	ambush	ambush	NOUN
ajm-7522	258	6	marketing	marketing	NOUN
ajm-7522	258	7	:	:	PUNCT
ajm-7522	258	8	a	a	DET
ajm-7522	258	9	typology	typology	NOUN
ajm-7522	258	10	of	of	ADP
ajm-7522	258	11	strategies	strategy	NOUN
ajm-7522	258	12	.	.	PUNCT
ajm-7522	259	1	thunderbird	thunderbird	PROPN
ajm-7522	259	2	international	international	PROPN
ajm-7522	259	3	business	business	PROPN
ajm-7522	259	4	review	review	PROPN
ajm-7522	259	5	,	,	PUNCT
ajm-7522	259	6	53(6	53(6	PROPN
ajm-7522	259	7	)	)	PUNCT
ajm-7522	259	8	,	,	PUNCT
ajm-7522	259	9	709–719	709–719	NUM
ajm-7522	259	10	.	.	PUNCT
ajm-7522	260	1	dickson	dickson	PROPN
ajm-7522	260	2	,	,	PUNCT
ajm-7522	260	3	g.	g.	PROPN
ajm-7522	260	4	,	,	PUNCT
ajm-7522	260	5	naylor	naylor	PROPN
ajm-7522	260	6	,	,	PUNCT
ajm-7522	260	7	m.	m.	NOUN
ajm-7522	260	8	,	,	PUNCT
ajm-7522	260	9	&	&	CCONJ
ajm-7522	260	10	phelps	phelps	PROPN
ajm-7522	260	11	,	,	PUNCT
ajm-7522	260	12	s.	s.	PROPN
ajm-7522	260	13	(	(	PUNCT
ajm-7522	260	14	2015	2015	NUM
ajm-7522	260	15	)	)	PUNCT
ajm-7522	260	16	.	.	PUNCT
ajm-7522	261	1	consumer	consumer	NOUN
ajm-7522	261	2	attitudes	attitude	NOUN
ajm-7522	261	3	towards	towards	ADP
ajm-7522	261	4	ambush	ambush	NOUN
ajm-7522	261	5	marketing	marketing	NOUN
ajm-7522	261	6	.	.	PUNCT
ajm-7522	262	1	sport	sport	NOUN
ajm-7522	262	2	management	management	PROPN
ajm-7522	262	3	review	review	NOUN
ajm-7522	262	4	,	,	PUNCT
ajm-7522	262	5	18(2	18(2	NUM
ajm-7522	262	6	)	)	PUNCT
ajm-7522	262	7	,	,	PUNCT
ajm-7522	262	8	280–290	280–290	NUM
ajm-7522	262	9	.	.	PUNCT
ajm-7522	263	1	du	du	PROPN
ajm-7522	263	2	toit	toit	X
ajm-7522	263	3	,	,	PUNCT
ajm-7522	263	4	m.	m.	NOUN
ajm-7522	263	5	(	(	PUNCT
ajm-7522	263	6	2006	2006	NUM
ajm-7522	263	7	)	)	PUNCT
ajm-7522	263	8	.	.	PUNCT
ajm-7522	264	1	ambush	ambush	NOUN
ajm-7522	264	2	marketing	marketing	NOUN
ajm-7522	264	3	.	.	PUNCT
ajm-7522	265	1	retrieved	retrieve	VERB
ajm-7522	265	2	from	from	ADP
ajm-7522	265	3	http://www.bowman.co.za/lawarticles/lawarticle.asp?id=1079997814	http://www.bowman.co.za/lawarticles/lawarticle.asp?id=1079997814	PROPN
ajm-7522	265	4	ellis	ellis	PROPN
ajm-7522	265	5	,	,	PUNCT
ajm-7522	265	6	d.	d.	PROPN
ajm-7522	265	7	,	,	PUNCT
ajm-7522	265	8	parent	parent	PROPN
ajm-7522	265	9	,	,	PUNCT
ajm-7522	265	10	m.m	m.m	PROPN
ajm-7522	265	11	.	.	PROPN
ajm-7522	265	12	,	,	PUNCT
ajm-7522	265	13	&	&	CCONJ
ajm-7522	265	14	séguin	séguin	PROPN
ajm-7522	265	15	,	,	PUNCT
ajm-7522	265	16	b.	b.	PROPN
ajm-7522	265	17	(	(	PUNCT
ajm-7522	265	18	2016	2016	NUM
ajm-7522	265	19	)	)	PUNCT
ajm-7522	265	20	.	.	PUNCT
ajm-7522	266	1	olympic	olympic	ADJ
ajm-7522	266	2	ambush	ambush	NOUN
ajm-7522	266	3	marketing	marketing	NOUN
ajm-7522	266	4	networks	network	NOUN
ajm-7522	266	5	and	and	CCONJ
ajm-7522	266	6	knowledge	knowledge	NOUN
ajm-7522	266	7	transfer	transfer	NOUN
ajm-7522	266	8	:	:	PUNCT
ajm-7522	266	9	examining	examine	VERB
ajm-7522	266	10	their	their	PRON
ajm-7522	266	11	impact	impact	NOUN
ajm-7522	266	12	on	on	ADP
ajm-7522	266	13	the	the	DET
ajm-7522	266	14	institutionalization	institutionalization	NOUN
ajm-7522	266	15	of	of	ADP
ajm-7522	266	16	anti	anti	ADJ
ajm-7522	266	17	-	-	ADJ
ajm-7522	266	18	ambush	ambush	ADJ
ajm-7522	266	19	marketing	marketing	NOUN
ajm-7522	266	20	legislation	legislation	NOUN
ajm-7522	266	21	.	.	PUNCT
ajm-7522	267	1	journal	journal	PROPN
ajm-7522	267	2	of	of	ADP
ajm-7522	267	3	sport	sport	PROPN
ajm-7522	267	4	management	management	NOUN
ajm-7522	267	5	,	,	PUNCT
ajm-7522	267	6	30(5	30(5	NUM
ajm-7522	267	7	)	)	PUNCT
ajm-7522	267	8	,	,	PUNCT
ajm-7522	267	9	473–489	473–489	NUM
ajm-7522	267	10	.	.	PUNCT
ajm-7522	268	1	glogger	glogger	NOUN
ajm-7522	268	2	,	,	PUNCT
ajm-7522	268	3	a.	a.	NOUN
ajm-7522	268	4	(	(	PUNCT
ajm-7522	268	5	1999	1999	NUM
ajm-7522	268	6	)	)	PUNCT
ajm-7522	268	7	.	.	PUNCT
ajm-7522	269	1	imagetransfer	imagetransfer	VERB
ajm-7522	269	2	i	i	PRON
ajm-7522	269	3	m	m	AUX
ajm-7522	269	4	sponsoring	sponsor	VERB
ajm-7522	269	5	.	.	PUNCT
ajm-7522	270	1	entwicklung	entwicklung	PROPN
ajm-7522	270	2	eines	eine	VERB
ajm-7522	270	3	erklärungsmodells	erklärungsmodell	NOUN
ajm-7522	270	4	.	.	PUNCT
ajm-7522	271	1	frankfurt	frankfurt	PROPN
ajm-7522	271	2	/	/	SYM
ajm-7522	271	3	main	main	ADJ
ajm-7522	271	4	:	:	PUNCT
ajm-7522	271	5	lang	lang	PROPN
ajm-7522	271	6	.	.	PUNCT
ajm-7522	272	1	grady	grady	PROPN
ajm-7522	272	2	,	,	PUNCT
ajm-7522	272	3	j.	j.	PROPN
ajm-7522	272	4	(	(	PUNCT
ajm-7522	272	5	2016	2016	NUM
ajm-7522	272	6	)	)	PUNCT
ajm-7522	272	7	.	.	PUNCT
ajm-7522	273	1	predicting	predict	VERB
ajm-7522	273	2	the	the	DET
ajm-7522	273	3	future	future	NOUN
ajm-7522	273	4	for	for	ADP
ajm-7522	273	5	rio	rio	NOUN
ajm-7522	273	6	2016	2016	NUM
ajm-7522	273	7	:	:	PUNCT
ajm-7522	273	8	legal	legal	ADJ
ajm-7522	273	9	issues	issue	NOUN
ajm-7522	273	10	in	in	ADP
ajm-7522	273	11	sponsorship	sponsorship	NOUN
ajm-7522	273	12	,	,	PUNCT
ajm-7522	273	13	ambush	ambush	NOUN
ajm-7522	273	14	marketing	marketing	NOUN
ajm-7522	273	15	,	,	PUNCT
ajm-7522	273	16	and	and	CCONJ
ajm-7522	273	17	social	social	ADJ
ajm-7522	273	18	media	medium	NOUN
ajm-7522	273	19	.	.	PUNCT
ajm-7522	274	1	entertainment	entertainment	NOUN
ajm-7522	274	2	and	and	CCONJ
ajm-7522	274	3	sports	sport	NOUN
ajm-7522	274	4	law	law	NOUN
ajm-7522	274	5	journal	journal	NOUN
ajm-7522	274	6	,	,	PUNCT
ajm-7522	274	7	14(2	14(2	NUM
ajm-7522	274	8	)	)	PUNCT
ajm-7522	274	9	,	,	PUNCT
ajm-7522	274	10	1–4	1–4	PROPN
ajm-7522	274	11	.	.	PROPN
ajm-7522	274	12	heermann	heermann	PROPN
ajm-7522	274	13	,	,	PUNCT
ajm-7522	274	14	p.w	p.w	PROPN
ajm-7522	274	15	.	.	PUNCT
ajm-7522	274	16	(	(	PUNCT
ajm-7522	274	17	2011	2011	NUM
ajm-7522	274	18	)	)	PUNCT
ajm-7522	274	19	.	.	PUNCT
ajm-7522	275	1	ambush	ambush	NOUN
ajm-7522	275	2	marketing	marketing	NOUN
ajm-7522	275	3	bei	bei	NOUN
ajm-7522	275	4	sportveranstaltungen	sportveranstaltungen	NOUN
ajm-7522	275	5	.	.	PUNCT
ajm-7522	276	1	stuttgart	stuttgart	PROPN
ajm-7522	276	2	:	:	PUNCT
ajm-7522	277	1	boorberg	boorberg	PROPN
ajm-7522	277	2	.	.	PUNCT
ajm-7522	277	3	königstorfer	königstorfer	PROPN
ajm-7522	277	4	,	,	PUNCT
ajm-7522	277	5	j.	j.	PROPN
ajm-7522	277	6	,	,	PUNCT
ajm-7522	277	7	&	&	CCONJ
ajm-7522	277	8	uhrich	uhrich	PROPN
ajm-7522	277	9	,	,	PUNCT
ajm-7522	277	10	s.	s.	PROPN
ajm-7522	277	11	(	(	PUNCT
ajm-7522	277	12	2017	2017	NUM
ajm-7522	277	13	)	)	PUNCT
ajm-7522	277	14	.	.	PUNCT
ajm-7522	278	1	consumer	consumer	NOUN
ajm-7522	278	2	attitudes	attitude	NOUN
ajm-7522	278	3	toward	toward	ADP
ajm-7522	278	4	sponsors	sponsor	NOUN
ajm-7522	278	5	’	'	PUNCT
ajm-7522	278	6	counterambush	counterambush	NOUN
ajm-7522	278	7	marketing	marketing	NOUN
ajm-7522	278	8	ads	ad	NOUN
ajm-7522	278	9	.	.	PUNCT
ajm-7522	279	1	psychology	psychology	NOUN
ajm-7522	279	2	&	&	CCONJ
ajm-7522	279	3	marketing	marketing	PROPN
ajm-7522	279	4	,	,	PUNCT
ajm-7522	279	5	34(6	34(6	NUM
ajm-7522	279	6	)	)	PUNCT
ajm-7522	279	7	,	,	PUNCT
ajm-7522	279	8	631–647	631–647	NUM
ajm-7522	279	9	.	.	PUNCT
ajm-7522	280	1	lentze	lentze	PROPN
ajm-7522	280	2	,	,	PUNCT
ajm-7522	280	3	g.	g.	PROPN
ajm-7522	280	4	(	(	PUNCT
ajm-7522	280	5	2006	2006	NUM
ajm-7522	280	6	)	)	PUNCT
ajm-7522	280	7	.	.	PUNCT
ajm-7522	281	1	vermarktung	vermarktung	PROPN
ajm-7522	281	2	der	der	PROPN
ajm-7522	281	3	fifa	fifa	PROPN
ajm-7522	281	4	wm	wm	PROPN
ajm-7522	281	5	2006	2006	NUM
ajm-7522	281	6	™	™	X
ajm-7522	281	7	.	.	PUNCT
ajm-7522	282	1	in	in	ADP
ajm-7522	282	2	k.	k.	PROPN
ajm-7522	282	3	zieschang	zieschang	PROPN
ajm-7522	282	4	&	&	CCONJ
ajm-7522	282	5	k.	k.	PROPN
ajm-7522	282	6	beier	beier	PROPN
ajm-7522	282	7	(	(	PUNCT
ajm-7522	282	8	eds	ed	NOUN
ajm-7522	282	9	.	.	PUNCT
ajm-7522	282	10	)	)	PUNCT
ajm-7522	283	1	,	,	PUNCT
ajm-7522	283	2	management	management	PROPN
ajm-7522	283	3	von	von	PROPN
ajm-7522	283	4	mega	mega	PROPN
ajm-7522	283	5	-	-	NOUN
ajm-7522	283	6	sportevents	sportevent	NOUN
ajm-7522	283	7	.	.	PUNCT
ajm-7522	284	1	organisation	organisation	NOUN
ajm-7522	284	2	und	und	VERB
ajm-7522	284	3	vermarktung	vermarktung	PROPN
ajm-7522	284	4	anhand	anhand	PROPN
ajm-7522	284	5	der	der	PROPN
ajm-7522	284	6	fußball	fußball	PROPN
ajm-7522	284	7	-	-	PUNCT
ajm-7522	284	8	wm	wm	PROPN
ajm-7522	284	9	,	,	PUNCT
ajm-7522	284	10	83–92	83–92	NUM
ajm-7522	284	11	.	.	PUNCT
ajm-7522	285	1	berlin	berlin	PROPN
ajm-7522	285	2	:	:	PUNCT
ajm-7522	285	3	erich	erich	PROPN
ajm-7522	285	4	schmidt	schmidt	PROPN
ajm-7522	285	5	verlag	verlag	PROPN
ajm-7522	285	6	.	.	PUNCT
ajm-7522	286	1	lyberger	lyberger	PROPN
ajm-7522	286	2	,	,	PUNCT
ajm-7522	286	3	m.r	m.r	PROPN
ajm-7522	286	4	.	.	PROPN
ajm-7522	286	5	,	,	PUNCT
ajm-7522	286	6	&	&	CCONJ
ajm-7522	286	7	mccarthy	mccarthy	PROPN
ajm-7522	286	8	,	,	PUNCT
ajm-7522	286	9	l.	l.	PROPN
ajm-7522	286	10	(	(	PUNCT
ajm-7522	286	11	2001	2001	NUM
ajm-7522	286	12	)	)	PUNCT
ajm-7522	286	13	.	.	PUNCT
ajm-7522	287	1	an	an	DET
ajm-7522	287	2	assessment	assessment	NOUN
ajm-7522	287	3	of	of	ADP
ajm-7522	287	4	consumer	consumer	NOUN
ajm-7522	287	5	knowledge	knowledge	NOUN
ajm-7522	287	6	of	of	ADP
ajm-7522	287	7	,	,	PUNCT
ajm-7522	287	8	interest	interest	NOUN
ajm-7522	287	9	in	in	ADP
ajm-7522	287	10	,	,	PUNCT
ajm-7522	287	11	and	and	CCONJ
ajm-7522	287	12	perceptions	perception	NOUN
ajm-7522	287	13	of	of	ADP
ajm-7522	287	14	ambush	ambush	NOUN
ajm-7522	287	15	marketing	marketing	NOUN
ajm-7522	287	16	strategies	strategy	NOUN
ajm-7522	287	17	.	.	PUNCT
ajm-7522	288	1	sport	sport	NOUN
ajm-7522	288	2	marketing	marketing	NOUN
ajm-7522	288	3	quarterly	quarterly	ADV
ajm-7522	288	4	,	,	PUNCT
ajm-7522	288	5	10(2	10(2	NUM
ajm-7522	288	6	)	)	PUNCT
ajm-7522	288	7	,	,	PUNCT
ajm-7522	288	8	130–137	130–137	NUM
ajm-7522	288	9	.	.	PUNCT
ajm-7522	289	1	mcdaniel	mcdaniel	PROPN
ajm-7522	289	2	,	,	PUNCT
ajm-7522	289	3	s.r	s.r	PROPN
ajm-7522	289	4	.	.	PROPN
ajm-7522	289	5	,	,	PUNCT
ajm-7522	289	6	&	&	CCONJ
ajm-7522	289	7	kinney	kinney	PROPN
ajm-7522	289	8	,	,	PUNCT
ajm-7522	289	9	l.	l.	PROPN
ajm-7522	289	10	(	(	PUNCT
ajm-7522	289	11	1998	1998	NUM
ajm-7522	289	12	)	)	PUNCT
ajm-7522	289	13	.	.	PUNCT
ajm-7522	290	1	the	the	DET
ajm-7522	290	2	implications	implication	NOUN
ajm-7522	290	3	of	of	ADP
ajm-7522	290	4	recency	recency	NOUN
ajm-7522	290	5	and	and	CCONJ
ajm-7522	290	6	gender	gender	NOUN
ajm-7522	290	7	effects	effect	NOUN
ajm-7522	290	8	in	in	ADP
ajm-7522	290	9	consumer	consumer	NOUN
ajm-7522	290	10	response	response	NOUN
ajm-7522	290	11	to	to	PART
ajm-7522	290	12	ambush	ambush	NOUN
ajm-7522	290	13	marketing	marketing	NOUN
ajm-7522	290	14	.	.	PUNCT
ajm-7522	291	1	psychology	psychology	NOUN
ajm-7522	291	2	&	&	CCONJ
ajm-7522	291	3	marketing	marketing	PROPN
ajm-7522	291	4	,	,	PUNCT
ajm-7522	291	5	15(4	15(4	NUM
ajm-7522	291	6	)	)	PUNCT
ajm-7522	291	7	,	,	PUNCT
ajm-7522	291	8	385–403	385–403	NUM
ajm-7522	291	9	.	.	PUNCT
ajm-7522	292	1	mcdonald	mcdonald	PROPN
ajm-7522	292	2	,	,	PUNCT
ajm-7522	292	3	j.	j.	PROPN
ajm-7522	292	4	,	,	PUNCT
ajm-7522	292	5	&	&	CCONJ
ajm-7522	292	6	davidson	davidson	PROPN
ajm-7522	292	7	,	,	PUNCT
ajm-7522	292	8	j.	j.	PROPN
ajm-7522	292	9	(	(	PUNCT
ajm-7522	292	10	2002	2002	NUM
ajm-7522	292	11	)	)	PUNCT
ajm-7522	292	12	.	.	PUNCT
ajm-7522	293	1	avoiding	avoid	VERB
ajm-7522	293	2	surprise	surprise	NOUN
ajm-7522	293	3	results	result	NOUN
ajm-7522	293	4	at	at	ADP
ajm-7522	293	5	the	the	DET
ajm-7522	293	6	olympic	olympic	PROPN
ajm-7522	293	7	games	game	NOUN
ajm-7522	293	8	.	.	PUNCT
ajm-7522	294	1	managing	manage	VERB
ajm-7522	294	2	intellectual	intellectual	ADJ
ajm-7522	294	3	property	property	NOUN
ajm-7522	294	4	,	,	PUNCT
ajm-7522	294	5	115	115	NUM
ajm-7522	294	6	,	,	PUNCT
ajm-7522	294	7	22–27	22–27	NUM
ajm-7522	294	8	.	.	PUNCT
ajm-7522	295	1	meenaghan	meenaghan	PROPN
ajm-7522	295	2	,	,	PUNCT
ajm-7522	295	3	t.	t.	PROPN
ajm-7522	295	4	(	(	PUNCT
ajm-7522	295	5	1994	1994	NUM
ajm-7522	295	6	)	)	PUNCT
ajm-7522	295	7	.	.	PUNCT
ajm-7522	296	1	point	point	NOUN
ajm-7522	296	2	of	of	ADP
ajm-7522	296	3	view	view	NOUN
ajm-7522	296	4	:	:	PUNCT
ajm-7522	296	5	ambush	ambush	NOUN
ajm-7522	296	6	marketing	marketing	NOUN
ajm-7522	296	7	:	:	PUNCT
ajm-7522	296	8	immoral	immoral	ADJ
ajm-7522	296	9	or	or	CCONJ
ajm-7522	296	10	imaginative	imaginative	ADJ
ajm-7522	296	11	practice	practice	NOUN
ajm-7522	296	12	?	?	PUNCT
ajm-7522	297	1	journal	journal	NOUN
ajm-7522	297	2	of	of	ADP
ajm-7522	297	3	advertising	advertising	NOUN
ajm-7522	297	4	research	research	NOUN
ajm-7522	297	5	,	,	PUNCT
ajm-7522	297	6	34(9/10	34(9/10	NUM
ajm-7522	297	7	)	)	PUNCT
ajm-7522	297	8	,	,	PUNCT
ajm-7522	297	9	77–88	77–88	NUM
ajm-7522	297	10	.	.	PUNCT
ajm-7522	298	1	meenaghan	meenaghan	PROPN
ajm-7522	298	2	,	,	PUNCT
ajm-7522	298	3	t.	t.	PROPN
ajm-7522	298	4	(	(	PUNCT
ajm-7522	298	5	1996	1996	NUM
ajm-7522	298	6	)	)	PUNCT
ajm-7522	298	7	.	.	PUNCT
ajm-7522	299	1	ambush	ambush	NOUN
ajm-7522	299	2	marketing	marketing	NOUN
ajm-7522	299	3	–	–	PUNCT
ajm-7522	299	4	a	a	DET
ajm-7522	299	5	threat	threat	NOUN
ajm-7522	299	6	to	to	ADP
ajm-7522	299	7	corporate	corporate	ADJ
ajm-7522	299	8	sponsorship	sponsorship	NOUN
ajm-7522	299	9	?	?	PUNCT
ajm-7522	300	1	sloan	sloan	PROPN
ajm-7522	300	2	management	management	PROPN
ajm-7522	300	3	review	review	PROPN
ajm-7522	300	4	,	,	PUNCT
ajm-7522	300	5	38(1	38(1	NUM
ajm-7522	300	6	)	)	PUNCT
ajm-7522	300	7	,	,	PUNCT
ajm-7522	300	8	103–113	103–113	NUM
ajm-7522	300	9	.	.	PUNCT
ajm-7522	301	1	melwitz	melwitz	PROPN
ajm-7522	301	2	,	,	PUNCT
ajm-7522	301	3	n.	n.	NOUN
ajm-7522	301	4	(	(	PUNCT
ajm-7522	301	5	2008	2008	NUM
ajm-7522	301	6	)	)	PUNCT
ajm-7522	301	7	.	.	PUNCT
ajm-7522	302	1	der	der	PROPN
ajm-7522	302	2	schutz	schutz	PROPN
ajm-7522	302	3	von	von	PROPN
ajm-7522	302	4	sportgroßveranstaltungen	sportgroßveranstaltungen	PROPN
ajm-7522	302	5	gegen	gegen	PROPN
ajm-7522	302	6	ambush	ambush	NOUN
ajm-7522	302	7	marketing	marketing	NOUN
ajm-7522	302	8	.	.	PUNCT
ajm-7522	303	1	tübingen	tübingen	PROPN
ajm-7522	303	2	:	:	PUNCT
ajm-7522	304	1	mohr	mohr	PROPN
ajm-7522	304	2	siebeck	siebeck	PROPN
ajm-7522	304	3	.	.	PUNCT
ajm-7522	305	1	modemann	modemann	PROPN
ajm-7522	305	2	,	,	PUNCT
ajm-7522	305	3	j.	j.	PROPN
ajm-7522	305	4	(	(	PUNCT
ajm-7522	305	5	2024	2024	NUM
ajm-7522	305	6	,	,	PUNCT
ajm-7522	305	7	june	june	PROPN
ajm-7522	305	8	)	)	PUNCT
ajm-7522	305	9	.	.	PUNCT
ajm-7522	306	1	check	check	VERB
ajm-7522	306	2	24	24	NUM
ajm-7522	306	3	ist	ist	NOUN
ajm-7522	306	4	der	der	NOUN
ajm-7522	306	5	klare	klare	PROPN
ajm-7522	306	6	gewinner	gewinner	PROPN
ajm-7522	306	7	der	der	PROPN
ajm-7522	306	8	em	em	NOUN
ajm-7522	306	9	-	-	PUNCT
ajm-7522	306	10	vorrunde	vorrunde	NOUN
ajm-7522	306	11	.	.	PUNCT
ajm-7522	307	1	retrieved	retrieve	VERB
ajm-7522	307	2	from	from	ADP
ajm-7522	307	3	https://www.wuv.de/themen/marke/check-24-ist-der-klare-gewinner-der-em-vorrunde	https://www.wuv.de/themen/marke/check-24-ist-der-klare-gewinner-der-em-vorrunde	PROPN
ajm-7522	307	4	.	.	PUNCT
ajm-7522	308	1	nufer	nufer	NOUN
ajm-7522	308	2	,	,	PUNCT
ajm-7522	308	3	g.	g.	PROPN
ajm-7522	308	4	(	(	PUNCT
ajm-7522	308	5	2013	2013	NUM
ajm-7522	308	6	)	)	PUNCT
ajm-7522	308	7	.	.	PUNCT
ajm-7522	309	1	ambush	ambush	NOUN
ajm-7522	309	2	marketing	marketing	NOUN
ajm-7522	309	3	in	in	ADP
ajm-7522	309	4	sports	sport	NOUN
ajm-7522	309	5	.	.	PUNCT
ajm-7522	309	6	theory	theory	NOUN
ajm-7522	309	7	and	and	CCONJ
ajm-7522	309	8	practice	practice	NOUN
ajm-7522	309	9	.	.	PUNCT
ajm-7522	310	1	london	london	PROPN
ajm-7522	310	2	/	/	SYM
ajm-7522	310	3	new	new	PROPN
ajm-7522	310	4	york	york	PROPN
ajm-7522	310	5	:	:	PUNCT
ajm-7522	310	6	routledge	routledge	PROPN
ajm-7522	310	7	.	.	PUNCT
ajm-7522	310	8	nufer	nufer	PROPN
ajm-7522	310	9	,	,	PUNCT
ajm-7522	310	10	g.	g.	PROPN
ajm-7522	310	11	(	(	PUNCT
ajm-7522	310	12	2018	2018	NUM
ajm-7522	310	13	)	)	PUNCT
ajm-7522	310	14	.	.	PUNCT
ajm-7522	311	1	ambush	ambush	NOUN
ajm-7522	311	2	marketing	marketing	NOUN
ajm-7522	312	1	i	i	NOUN
ajm-7522	312	2	m	m	VERB
ajm-7522	312	3	sport	sport	NOUN
ajm-7522	312	4	.	.	PUNCT
ajm-7522	313	1	grundlagen	grundlagen	ADJ
ajm-7522	313	2	–	–	PUNCT
ajm-7522	313	3	best	good	ADJ
ajm-7522	313	4	practice	practice	NOUN
ajm-7522	313	5	–	–	PUNCT
ajm-7522	313	6	evaluation	evaluation	NOUN
ajm-7522	313	7	(	(	PUNCT
ajm-7522	313	8	2nd	2nd	ADJ
ajm-7522	313	9	ed	ed	NOUN
ajm-7522	313	10	.	.	PUNCT
ajm-7522	313	11	)	)	PUNCT
ajm-7522	313	12	.	.	PUNCT
ajm-7522	314	1	berlin	berlin	PROPN
ajm-7522	314	2	:	:	PUNCT
ajm-7522	315	1	erich	erich	PROPN
ajm-7522	315	2	schmidt	schmidt	PROPN
ajm-7522	315	3	verlag	verlag	PROPN
ajm-7522	315	4	.	.	PUNCT
ajm-7522	316	1	american	american	PROPN
ajm-7522	316	2	journal	journal	PROPN
ajm-7522	316	3	of	of	ADP
ajm-7522	316	4	management	management	NOUN
ajm-7522	316	5	vol	vol	NOUN
ajm-7522	316	6	.	.	PUNCT
ajm-7522	317	1	25(1	25(1	X
ajm-7522	317	2	)	)	PUNCT
ajm-7522	317	3	2025	2025	NUM
ajm-7522	317	4	85	85	NUM
ajm-7522	317	5	o´sullivan	o´sullivan	ADJ
ajm-7522	317	6	,	,	PUNCT
ajm-7522	317	7	p.	p.	NOUN
ajm-7522	317	8	,	,	PUNCT
ajm-7522	317	9	&	&	CCONJ
ajm-7522	317	10	murphy	murphy	PROPN
ajm-7522	317	11	,	,	PUNCT
ajm-7522	317	12	p.	p.	PROPN
ajm-7522	317	13	(	(	PUNCT
ajm-7522	317	14	1998	1998	NUM
ajm-7522	317	15	)	)	PUNCT
ajm-7522	317	16	.	.	PUNCT
ajm-7522	318	1	ambush	ambush	NOUN
ajm-7522	318	2	marketing	marketing	NOUN
ajm-7522	318	3	:	:	PUNCT
ajm-7522	318	4	the	the	DET
ajm-7522	318	5	ethical	ethical	ADJ
ajm-7522	318	6	issues	issue	NOUN
ajm-7522	318	7	.	.	PUNCT
ajm-7522	319	1	psychology	psychology	NOUN
ajm-7522	319	2	&	&	CCONJ
ajm-7522	319	3	marketing	marketing	PROPN
ajm-7522	319	4	,	,	PUNCT
ajm-7522	319	5	15(4	15(4	NUM
ajm-7522	319	6	)	)	PUNCT
ajm-7522	319	7	,	,	PUNCT
ajm-7522	319	8	349–366	349–366	NUM
ajm-7522	319	9	.	.	PUNCT
ajm-7522	320	1	payne	payne	PROPN
ajm-7522	320	2	,	,	PUNCT
ajm-7522	320	3	m.	m.	NOUN
ajm-7522	320	4	(	(	PUNCT
ajm-7522	320	5	1998	1998	NUM
ajm-7522	320	6	)	)	PUNCT
ajm-7522	320	7	.	.	PUNCT
ajm-7522	321	1	ambush	ambush	NOUN
ajm-7522	321	2	marketing	marketing	NOUN
ajm-7522	321	3	–	–	PUNCT
ajm-7522	321	4	the	the	DET
ajm-7522	321	5	undeserved	undeserved	ADJ
ajm-7522	321	6	advantage	advantage	NOUN
ajm-7522	321	7	.	.	PUNCT
ajm-7522	322	1	psychology	psychology	NOUN
ajm-7522	322	2	&	&	CCONJ
ajm-7522	322	3	marketing	marketing	PROPN
ajm-7522	322	4	,	,	PUNCT
ajm-7522	322	5	15(4	15(4	NUM
ajm-7522	322	6	)	)	PUNCT
ajm-7522	322	7	,	,	PUNCT
ajm-7522	322	8	323–331	323–331	NUM
ajm-7522	322	9	.	.	PUNCT
ajm-7522	322	10	pechtl	pechtl	PROPN
ajm-7522	322	11	,	,	PUNCT
ajm-7522	322	12	h.	h.	PROPN
ajm-7522	322	13	(	(	PUNCT
ajm-7522	322	14	2007	2007	NUM
ajm-7522	322	15	)	)	PUNCT
ajm-7522	322	16	.	.	PUNCT
ajm-7522	323	1	trittbrettfahren	trittbrettfahren	NOUN
ajm-7522	323	2	bei	bei	VERB
ajm-7522	323	3	sportevents	sportevent	NOUN
ajm-7522	323	4	:	:	PUNCT
ajm-7522	323	5	das	das	PROPN
ajm-7522	323	6	ambush	ambush	NOUN
ajm-7522	323	7	-	-	PUNCT
ajm-7522	323	8	marketing	marketing	NOUN
ajm-7522	323	9	.	.	PUNCT
ajm-7522	324	1	wirtschaftswissenschaftliche	wirtschaftswissenschaftliche	PROPN
ajm-7522	324	2	diskussionspapiere	diskussionspapiere	PROPN
ajm-7522	324	3	,	,	PUNCT
ajm-7522	324	4	nr	nr	PROPN
ajm-7522	324	5	.	.	PROPN
ajm-7522	324	6	1/2007	1/2007	NUM
ajm-7522	324	7	,	,	PUNCT
ajm-7522	324	8	universität	universität	PROPN
ajm-7522	324	9	greifswald	greifswald	NOUN
ajm-7522	324	10	:	:	PUNCT
ajm-7522	324	11	rechtsund	rechtsund	ADJ
ajm-7522	324	12	staatswissenschaftliche	staatswissenschaftliche	NOUN
ajm-7522	324	13	fakultät	fakultät	NOUN
ajm-7522	324	14	.	.	PUNCT
ajm-7522	325	1	pechtl	pechtl	PROPN
ajm-7522	325	2	,	,	PUNCT
ajm-7522	325	3	h.	h.	PROPN
ajm-7522	325	4	(	(	PUNCT
ajm-7522	325	5	2008	2008	NUM
ajm-7522	325	6	)	)	PUNCT
ajm-7522	325	7	.	.	PUNCT
ajm-7522	326	1	ambush	ambush	NOUN
ajm-7522	326	2	-	-	PUNCT
ajm-7522	326	3	marketing	marketing	NOUN
ajm-7522	326	4	.	.	PUNCT
ajm-7522	327	1	wist	wist	PROPN
ajm-7522	327	2	–	–	PUNCT
ajm-7522	327	3	wirtschaftswissenschaftliches	wirtschaftswissenschaftliche	VERB
ajm-7522	327	4	studium	studium	NOUN
ajm-7522	327	5	,	,	PUNCT
ajm-7522	327	6	37(2	37(2	NOUN
ajm-7522	327	7	)	)	PUNCT
ajm-7522	327	8	,	,	PUNCT
ajm-7522	327	9	69–74	69–74	NUM
ajm-7522	327	10	.	.	PUNCT
ajm-7522	328	1	portela	portela	PROPN
ajm-7522	328	2	,	,	PUNCT
ajm-7522	328	3	m.	m.	NOUN
ajm-7522	328	4	(	(	PUNCT
ajm-7522	328	5	2022	2022	NUM
ajm-7522	328	6	,	,	PUNCT
ajm-7522	328	7	december	december	PROPN
ajm-7522	328	8	)	)	PUNCT
ajm-7522	328	9	.	.	PUNCT
ajm-7522	329	1	ambush	ambush	NOUN
ajm-7522	329	2	marketing	marketing	NOUN
ajm-7522	329	3	at	at	ADP
ajm-7522	329	4	the	the	DET
ajm-7522	329	5	2022	2022	NUM
ajm-7522	329	6	fifa	fifa	PROPN
ajm-7522	329	7	world	world	PROPN
ajm-7522	329	8	cup	cup	PROPN
ajm-7522	329	9	–	–	PUNCT
ajm-7522	329	10	highlights	highlight	NOUN
ajm-7522	329	11	&	&	CCONJ
ajm-7522	329	12	winners	winner	NOUN
ajm-7522	329	13	.	.	PUNCT
ajm-7522	330	1	retrieved	retrieve	VERB
ajm-7522	330	2	from	from	ADP
ajm-7522	330	3	https://www.linkedin.com/pulse/ambush-marketing-2022-fifa-world-cuphighlights-winners-portela	https://www.linkedin.com/pulse/ambush-marketing-2022-fifa-world-cuphighlights-winners-portela	PROPN
ajm-7522	330	4	portmann	portmann	PROPN
ajm-7522	330	5	,	,	PUNCT
ajm-7522	330	6	c.	c.	PROPN
ajm-7522	330	7	(	(	PUNCT
ajm-7522	330	8	2008	2008	NUM
ajm-7522	330	9	)	)	PUNCT
ajm-7522	330	10	.	.	PUNCT
ajm-7522	331	1	ambush	ambush	NOUN
ajm-7522	331	2	marketing	marketing	NOUN
ajm-7522	331	3	:	:	PUNCT
ajm-7522	331	4	legal	legal	PROPN
ajm-7522	331	5	von	von	PROPN
ajm-7522	331	6	grossereignissen	grossereignissen	PROPN
ajm-7522	331	7	profitieren	profitieren	PROPN
ajm-7522	331	8	.	.	PUNCT
ajm-7522	332	1	retrieved	retrieve	VERB
ajm-7522	332	2	from	from	ADP
ajm-7522	332	3	http://www.organisator.ch/index.asp?topic_id=2020	http://www.organisator.ch/index.asp?topic_id=2020	NOUN
ajm-7522	332	4	schemmerling	schemmerling	NOUN
ajm-7522	332	5	,	,	PUNCT
ajm-7522	332	6	s.	s.	PROPN
ajm-7522	332	7	(	(	PUNCT
ajm-7522	332	8	2024	2024	NUM
ajm-7522	332	9	,	,	PUNCT
ajm-7522	332	10	july	july	PROPN
ajm-7522	332	11	)	)	PUNCT
ajm-7522	332	12	.	.	PUNCT
ajm-7522	333	1	millionen	millionen	PROPN
ajm-7522	333	2	trikots	trikots	PROPN
ajm-7522	333	3	for	for	ADP
ajm-7522	333	4	free	free	ADJ
ajm-7522	333	5	:	:	PUNCT
ajm-7522	333	6	darum	darum	ADJ
ajm-7522	333	7	hat	hat	NOUN
ajm-7522	333	8	der	der	NOUN
ajm-7522	333	9	marketing	marketing	NOUN
ajm-7522	333	10	-	-	PUNCT
ajm-7522	333	11	coup	coup	NOUN
ajm-7522	333	12	von	von	PROPN
ajm-7522	333	13	check24	check24	PROPN
ajm-7522	333	14	einen	einen	PROPN
ajm-7522	333	15	haken	haken	PROPN
ajm-7522	333	16	.	.	PUNCT
ajm-7522	334	1	retrieved	retrieve	VERB
ajm-7522	334	2	from	from	ADP
ajm-7522	334	3	https://onlinemarketing.de/branding/millionen-trikots-for-freecheck24-haken	https://onlinemarketing.de/branding/millionen-trikots-for-freecheck24-haken	PROPN
ajm-7522	334	4	schlenk	schlenk	PROPN
ajm-7522	334	5	,	,	PUNCT
ajm-7522	334	6	c.t	c.t	PROPN
ajm-7522	334	7	.	.	PROPN
ajm-7522	334	8	(	(	PUNCT
ajm-7522	334	9	2024	2024	NUM
ajm-7522	334	10	,	,	PUNCT
ajm-7522	334	11	june	june	PROPN
ajm-7522	334	12	)	)	PUNCT
ajm-7522	334	13	.	.	PUNCT
ajm-7522	335	1	check24	check24	PROPN
ajm-7522	335	2	verschenkt	verschenkt	PROPN
ajm-7522	335	3	millionen	millionen	PROPN
ajm-7522	335	4	trikots	trikots	PROPN
ajm-7522	335	5	:	:	PUNCT
ajm-7522	335	6	“	"	PUNCT
ajm-7522	335	7	größte	größte	ADJ
ajm-7522	335	8	marketingaktion	marketingaktion	NOUN
ajm-7522	335	9	in	in	ADP
ajm-7522	335	10	der	der	ADJ
ajm-7522	335	11	geschichte	geschichte	NOUN
ajm-7522	335	12	”	"	PUNCT
ajm-7522	335	13	.	.	PUNCT
ajm-7522	336	1	retrieved	retrieve	VERB
ajm-7522	336	2	from	from	ADP
ajm-7522	336	3	https://financefwd.com/de/check24-trikots-puma	https://financefwd.com/de/check24-trikots-puma	X
ajm-7522	336	4	schulte	schulte	PROPN
ajm-7522	336	5	,	,	PUNCT
ajm-7522	336	6	t.	t.	PROPN
ajm-7522	336	7	(	(	PUNCT
ajm-7522	336	8	2007	2007	NUM
ajm-7522	336	9	)	)	PUNCT
ajm-7522	336	10	.	.	PUNCT
ajm-7522	337	1	guerilla	guerilla	NOUN
ajm-7522	337	2	marketing	marketing	NOUN
ajm-7522	337	3	für	für	NOUN
ajm-7522	337	4	unternehmertypen	unternehmertypen	VERB
ajm-7522	337	5	.	.	PUNCT
ajm-7522	338	1	das	das	PROPN
ajm-7522	338	2	kompendium	kompendium	PROPN
ajm-7522	338	3	(	(	PUNCT
ajm-7522	338	4	3rd	3rd	PROPN
ajm-7522	338	5	ed	ed	NOUN
ajm-7522	338	6	.	.	PUNCT
ajm-7522	338	7	)	)	PUNCT
ajm-7522	338	8	.	.	PUNCT
ajm-7522	339	1	sternenfels	sternenfel	NOUN
ajm-7522	339	2	:	:	PUNCT
ajm-7522	339	3	verlag	verlag	PROPN
ajm-7522	339	4	wissenschaft	wissenschaft	PROPN
ajm-7522	339	5	&	&	CCONJ
ajm-7522	339	6	praxis	praxis	PROPN
ajm-7522	339	7	.	.	PUNCT
ajm-7522	340	1	shani	shani	PROPN
ajm-7522	340	2	,	,	PUNCT
ajm-7522	340	3	d.	d.	PROPN
ajm-7522	340	4	,	,	PUNCT
ajm-7522	340	5	&	&	CCONJ
ajm-7522	340	6	sandler	sandler	PROPN
ajm-7522	340	7	,	,	PUNCT
ajm-7522	340	8	d.m	d.m	PROPN
ajm-7522	340	9	.	.	PUNCT
ajm-7522	340	10	(	(	PUNCT
ajm-7522	340	11	1998	1998	NUM
ajm-7522	340	12	)	)	PUNCT
ajm-7522	340	13	.	.	PUNCT
ajm-7522	341	1	ambush	ambush	NOUN
ajm-7522	341	2	marketing	marketing	NOUN
ajm-7522	341	3	:	:	PUNCT
ajm-7522	341	4	is	be	AUX
ajm-7522	341	5	confusion	confusion	NOUN
ajm-7522	341	6	to	to	PART
ajm-7522	341	7	blame	blame	VERB
ajm-7522	341	8	for	for	ADP
ajm-7522	341	9	the	the	DET
ajm-7522	341	10	flickering	flickering	NOUN
ajm-7522	341	11	of	of	ADP
ajm-7522	341	12	the	the	DET
ajm-7522	341	13	flame	flame	NOUN
ajm-7522	341	14	?	?	PUNCT
ajm-7522	342	1	psychology	psychology	NOUN
ajm-7522	342	2	&	&	CCONJ
ajm-7522	342	3	marketing	marketing	PROPN
ajm-7522	342	4	,	,	PUNCT
ajm-7522	342	5	15(4	15(4	NUM
ajm-7522	342	6	)	)	PUNCT
ajm-7522	342	7	,	,	PUNCT
ajm-7522	342	8	367–383	367–383	NUM
ajm-7522	342	9	.	.	PUNCT
ajm-7522	342	10	sportlink	sportlink	NOUN
ajm-7522	342	11	.	.	PUNCT
ajm-7522	343	1	(	(	PUNCT
ajm-7522	343	2	2003	2003	NUM
ajm-7522	343	3	)	)	PUNCT
ajm-7522	343	4	.	.	PUNCT
ajm-7522	344	1	ambush	ambush	NOUN
ajm-7522	344	2	-	-	PUNCT
ajm-7522	344	3	marketing	marketing	NOUN
ajm-7522	344	4	.	.	PUNCT
ajm-7522	345	1	retrieved	retrieve	VERB
ajm-7522	345	2	from	from	ADP
ajm-7522	345	3	http://www.guerilla-marketingportal.de/doks/pdf/ppp_ambush-marketing-2003.pdf	http://www.guerilla-marketingportal.de/doks/pdf/ppp_ambush-marketing-2003.pdf	NOUN
ajm-7522	345	4	townley	townley	NOUN
ajm-7522	345	5	,	,	PUNCT
ajm-7522	345	6	s.	s.	PROPN
ajm-7522	345	7	,	,	PUNCT
ajm-7522	345	8	harrington	harrington	PROPN
ajm-7522	345	9	,	,	PUNCT
ajm-7522	345	10	d.	d.	PROPN
ajm-7522	345	11	,	,	PUNCT
ajm-7522	345	12	&	&	CCONJ
ajm-7522	345	13	couchman	couchman	PROPN
ajm-7522	345	14	,	,	PUNCT
ajm-7522	345	15	n.	n.	NOUN
ajm-7522	345	16	(	(	PUNCT
ajm-7522	345	17	1998	1998	NUM
ajm-7522	345	18	)	)	PUNCT
ajm-7522	345	19	.	.	PUNCT
ajm-7522	346	1	the	the	DET
ajm-7522	346	2	legal	legal	ADJ
ajm-7522	346	3	and	and	CCONJ
ajm-7522	346	4	practical	practical	ADJ
ajm-7522	346	5	prevention	prevention	NOUN
ajm-7522	346	6	of	of	ADP
ajm-7522	346	7	ambush	ambush	NOUN
ajm-7522	346	8	marketing	marketing	NOUN
ajm-7522	346	9	in	in	ADP
ajm-7522	346	10	sports	sport	NOUN
ajm-7522	346	11	.	.	PUNCT
ajm-7522	347	1	psychology	psychology	NOUN
ajm-7522	347	2	&	&	CCONJ
ajm-7522	347	3	marketing	marketing	PROPN
ajm-7522	347	4	,	,	PUNCT
ajm-7522	347	5	15(4	15(4	NUM
ajm-7522	347	6	)	)	PUNCT
ajm-7522	347	7	,	,	PUNCT
ajm-7522	347	8	333–348	333–348	NUM
ajm-7522	347	9	.	.	PUNCT
ajm-7522	347	10	welsh	welsh	PROPN
ajm-7522	347	11	,	,	PUNCT
ajm-7522	347	12	j.	j.	PROPN
ajm-7522	347	13	(	(	PUNCT
ajm-7522	347	14	2002	2002	NUM
ajm-7522	347	15	)	)	PUNCT
ajm-7522	347	16	.	.	PUNCT
ajm-7522	348	1	ambush	ambush	NOUN
ajm-7522	348	2	marketing	marketing	NOUN
ajm-7522	348	3	.	.	PUNCT
ajm-7522	349	1	what	what	PRON
ajm-7522	349	2	it	it	PRON
ajm-7522	349	3	is	be	AUX
ajm-7522	349	4	and	and	CCONJ
ajm-7522	349	5	what	what	PRON
ajm-7522	349	6	it	it	PRON
ajm-7522	349	7	isn´t	isn´t	PROPN
ajm-7522	349	8	.	.	PUNCT
ajm-7522	350	1	retrieved	retrieve	VERB
ajm-7522	350	2	from	from	ADP
ajm-7522	350	3	http://www.poolonline.com/archive/issue19/iss19fea5.html	http://www.poolonline.com/archive/issue19/iss19fea5.html	PROPN
ajm-7522	350	4	wittneben	wittneben	PROPN
ajm-7522	350	5	,	,	PUNCT
ajm-7522	350	6	m.	m.	NOUN
ajm-7522	350	7	,	,	PUNCT
ajm-7522	350	8	&	&	CCONJ
ajm-7522	350	9	soldner	soldner	PROPN
ajm-7522	350	10	,	,	PUNCT
ajm-7522	350	11	a.	a.	NOUN
ajm-7522	350	12	(	(	PUNCT
ajm-7522	350	13	2006	2006	NUM
ajm-7522	350	14	)	)	PUNCT
ajm-7522	350	15	.	.	PUNCT
ajm-7522	351	1	der	der	PROPN
ajm-7522	351	2	schutz	schutz	PROPN
ajm-7522	351	3	von	von	PROPN
ajm-7522	351	4	veranstaltern	veranstaltern	PROPN
ajm-7522	351	5	und	und	PROPN
ajm-7522	351	6	sponsoren	sponsoren	NOUN
ajm-7522	351	7	vor	vor	VERB
ajm-7522	351	8	ambushmarketing	ambushmarketing	NOUN
ajm-7522	351	9	bei	bei	PROPN
ajm-7522	351	10	sportgroßveranstaltungen	sportgroßveranstaltungen	PROPN
ajm-7522	351	11	.	.	PUNCT
ajm-7522	352	1	wettbewerb	wettbewerb	PROPN
ajm-7522	352	2	in	in	ADP
ajm-7522	352	3	recht	recht	PROPN
ajm-7522	352	4	und	und	PROPN
ajm-7522	352	5	praxis	praxis	ADJ
ajm-7522	352	6	,	,	PUNCT
ajm-7522	352	7	21(10	21(10	NUM
ajm-7522	352	8	)	)	PUNCT
ajm-7522	352	9	,	,	PUNCT
ajm-7522	352	10	1175–1185	1175–1185	NUM
ajm-7522	352	11	.	.	PUNCT