102 Journal of Public Diplomacy and International Studies www. grnjournal.us AMERICAN Journal of Public Diplomacy and International Studies Volume 02, Issue 02, 2024 ISSN (E):2993-2157 The Importance and Types of Sightseeing Services in Tourism Salieva Nilufar Mukhtarjan Kizi Namangan State University Abstract: This article reveals aspects of the relationship between tourism and sightseeing services. In particular, the target directions of excursion services, their main indicators and the existing information base at the tourist enterprise are described. The sightseeing services are highlighted by the organization of the signpost, as well as the signs needed for each excursion. Keywords: improvement, management, agriculture, innovative development, personnel training. Tourism is closely related to the excursion. Because an excursion is a mental expression of every tourist trip. An excursion is usually understood as a visit to attractions, which we consider as forms and ways of exploring monuments, museums, institutions, etc. Excursion service is the organization of excursions and the provision of excursion services to meet the needs and demand of a person for spiritual and moral values, in the acquisition of knowledge, including in conditions of free choice of professional and cognitive means, methods, objects. The provision of excursion services made it possible to convey to the consumer (tourist, tourist) comprehensive knowledge of history, culture, geography, ethnography, ecology and economics, as well as other sciences. It satisfies the needs of the individual in understanding museums and exhibits, historical, cultural, natural, ethnographic, engineering and other attractions, objects. The choice of excursion services by a person is of the nature of resourcefulness and erudition. Because the tourist chooses excursion services that satisfy several of his needs at once, that is, these services acquire functional completeness. For example, by visiting an excursion outside the city, its participants not only satisfy cognitive needs, but also relieve emotional and intellectual stress through movement, increase the efficiency of information exchange when communicating with each other. Thus, the provision of sightseeing services can be considered not only as part of a complex of tourist services, but also as an independent type of service, the purpose of which is to meet the needs and requirements of tourists. An excursion is a demonstration of an object, conducted according to a clearly defined plan for the purpose of familiarization or study, accompanied by thematic stories. The content (feature) of each excursion consists in a story, demonstration, and provision of information. If there is no demonstration (familiarization), such a cultural, scientific jatuman is not an excursion, but an ordinary lecture or conversation. Considering the excursion service as a result of the activities of an organized leisure system of tourist and excursion enterprises, one should not forget that the complex of tasks for providing excursion services includes the organization of excursions and trips to historical, cultural, natural and other sites. Satisfaction of the needs of tourists directly depends on the quantitative and qualitative integrity of excursion services. Each form (form) of the organization of excursion services is a set of actions aimed at a specific goal. The provision of sightseeing services serves to meet the needs and requests of tourists. The targeted nature of the coverage of the population with excursion services is carried out depending on the types of services. 103 Journal of Public Diplomacy and International Studies www. grnjournal.us Excursion services the basis for the organization of all work can be the business plan of the enterprise. It is compiled taking into account the demand and needs in the tourism market by type of excursion services, the composition of participants. It reflects the main indicators of the excursion service. These indicators serve as a criterion for continuous improvement. For this purpose, it is desirable for the enterprise to have the following information bases (Fig.1). Figure 1. Characteristics of excursion services in the main directions Excursion services the information completeness of the organization of the display is provided by cards of various types:  Transport enterprises (car farms, bus stations, railway stations, airports, ports, etc.);  Deployment Tools;  Catering establishments;  Cultural institutions (museums, concert halls, theaters, etc.);  In accordance with the list of topics for which excursions are conducted, their classification, duration, mode of transportation, place of beginning and end, and the cost of the excursion are indicated. The provision of excursion services is carried out by tourist enterprises (firms) in the administrative territory under their jurisdiction (city, district). Work with groups heading to another city (even if they are located in a certain area) is transferred to tour agencies or tourist enterprises in these cities. The guide walking with the group acts as its leader. This approach characterizes the increased attention of the state to the development of the provision of excursion services in the current period. The peculiarity of the tour is that it organically combines display and narration. When the guide shows the object, he supplements the information about it with explanations and historical information in the process of analysis. He teaches you to perceive what you see correctly, to objectively evaluate events, phenomena, and facts related to the object. Thus, in the process of cognition, a purposeful impact on the religious worldview of tourists is carried out. And the Characteristics of excursion services in the main directions Excursion services target areas Existing information base at the enterprise Main indicators of excursion services  Living environment;  Educational institution, organization, enterprises;  Tour bases, holiday homes, boarding houses and Khakassia;  Clubs, cultural centers and palaces;  Seminars, courses, symposiums, conferences and much more;  Airports (ports), train stations, festival venues.  The volume of excursion services provided to the population, guests of the country (in monetary terms);  Number of excavators (tourists) ;  Revenue from services.  Address, fax and telephone numbers of organizations related to the provision of services to excavators;  List of excursion topics;  Location excursion routes, card schemes by specific country, territory, region, city;  A list of home addresses and phone numbers of excavators. 104 Journal of Public Diplomacy and International Studies www. grnjournal.us information provided is well remembered by the conditions of visibility and allows you to broaden your horizons. Each excursion, regardless of the topic and purpose, should have the following designations:  Having a clear task, theme and goal;  Availability of a group or individual (individual) guide;  Availability of an excavator;  Length of time;  Display of sightseeing objects directly in the place where they are located;  The expediency of the spectacle;  Driving along a pre-designed route. In the production of a tourist product, the creation of an excursion product can be considered a kind of result. The concept of a travel product is understood as a set of special travel services intended for sale to a consumer interested in it. The most important condition for the successful work of a guide is the availability of a methodology for creating and conducting an excursion. Used literature: 1. Soliyeva N.M. THE ROLE OF MARKETING IN THE HOSPITALITY INDUSTRY WEB OF SYNERGY: International Interdisciplinary Research Journal Volume 2, Issue 5 Year 2023 ISSN: 2835-3013 https://univerpubl.com/index.php/synergy 2. Soliyeva N.M. MARKETINGNING MEHMONDO’STLIK SANOATIDAGI AHAMIYATI. Journal of Advanced Research and Stability Volume: 03 Issue: 05 | May - 2023 ISSN: 2181- 2608 www.sciencebox.uz 3. Soliyev I.I. Soliyeva N.M EVALUATION OF THE INDUSTRIAL SECTOR AND ITS DEVELOPMENT TRENDS. https://academicsresearch.com/index.php/AR/index 17 VOLUME 1 ISSUE 1 ACADEMIC RESEARCH JORNAL June 2022 4. N.M.Soliyeva FEATURES RELATIONSHIP OF THE MAIN COMPONENTS OF THE ECONOMY. ООО «Институт управления и социально-экономического развития» FEATURES RELATIONSHIP OF THE MAIN COMPONENTS OF THE ECONOMY NM Soliyeva - Мировая наука, 2021 5. Кенжаев И. Э. Созданные условия для иностранных инвесторов в узбекистане //Приоритетные векторы развития промышленности и сельского хозяйства. – 2019. – С. 157-159. 6. Кенжаев, И. (2019). Теоретические аспекты привлечения иностранных инвестиций в экономику региона. Экономика и инновационные технологии, (3), 65–75. извлечено от https://inlibrary.uz/index.php/economics_and_innovative/article/view/10802 7. Ikrom Ergashboevich Kenjaev, & Bahodirjon Tursunbaevich Bayhonov. (2020). Development Of Organizational Mechanisms For Attracting Investment In Small Business. The American Journal of Management and Economics Innovations, 2(09), 6–16. https://doi.org/10.37547/tajmei/Volume02Issue09-02 8. Кенжаев И. Кичик бизнесга хорижий инвестицияларни жалб қилишнинг норматив- ҳуқуқий асослари //Общество и инновации. – 2021. – Т. 2. – №. 4/S. – С. 329-344. 9. Икром Кенжаев Нормативно-правовая база привлечения иностранных инвестиций в малый бизнес // ОИИ. 2021. №4/S. URL: https://cyberleninka.ru/article/n/normativno- pravovaya-baza-privlecheniya-inostrannyh-investitsiy-v-malyy-biznes. 10. Kenjaev I. E. Theoretical aspects of attracting foreign investment in the economy of the region //Economics and Innovative Technologies. – 2019. – Т. 2019. – №. 3. – С. 8. https://univerpubl.com/index.php/synergy http://www.sciencebox.uz/ https://inlibrary.uz/index.php/economics_and_innovative/article/view/10802 https://doi.org/10.37547/tajmei/Volume02Issue09-02 https://cyberleninka.ru/article/n/normativno-pravovaya-baza-privlecheniya-inostrannyh-investitsiy-v-malyy-biznes https://cyberleninka.ru/article/n/normativno-pravovaya-baza-privlecheniya-inostrannyh-investitsiy-v-malyy-biznes 105 Journal of Public Diplomacy and International Studies www. grnjournal.us 11. Кенжаев, И. Э., Балтабаев, М. Т., & Абдурахманов, Ш. Ш. (2022). Иностранные Инвестиции В Малый Бизнес. CENTRAL ASIAN JOURNAL OF THEORETICAL & APPLIED SCIENCES, 3(5), 159-164. Retrieved from https://cajotas.centralasianstudies.org/index.php/CAJOTAS/article/view/508 12. Кенжаев, И. Э., & Бахрамжанова, Ф. Т. к. (2022). Особенности Развития Рынка Капитала В Узбекистане. CENTRAL ASIAN JOURNAL OF THEORETICAL & APPLIED SCIENCES, 3(5), 165-168. Retrieved from https://cajotas.centralasianstudies.org/index.php/CAJOTAS/article/view/509 13. Kenjayev I. E. Theoretical Foundations of Improving the Competitiveness of the National Economy //Web of Synergy: International Interdisciplinary Research Journal. – 2023. – Т. 2. – №. 5. – С. 165-169. 14. Ikrom Ergashboevich Kenjayev. (2023). Mechanisms of System Management of Processes of Territorial Development of Regions. Central Asian Journal of Innovations on Tourism Management and Finance, 4(9), 83-91. Retrieved from https://cajitmf.centralasianstudies.org/index.php/CAJITMF/article/view/599 15. Кенжаев И. Э. ИНФРАСТРУКТУРЫ ДЛЯ ПРИВЛЕЧЕНИЯ ИНОСТРАННЫХ ИНВЕСТИЦИЙ В МАЛЫЙ БИЗНЕС //Приоритетные векторы развития промышленности и сельского хозяйства. – 2021. – С. 152-155. 16. Ergashboyevich K. I. XALQARO IQTISODIY INTEGRATSIYANI KENGAYTIRISHDA TASHQI SAVDO ALOQALARINING O’RNI //BARQARORLIK VA YETAKCHI TADQIQOTLAR ONLAYN ILMIY JURNALI. – 2023. – Т. 3. – №. 5. – С. 277-282. 17. Ikrom Ergashboevich Kenjaev, Ibodilloxon Ismatillayevich Soliyev KICHIK BIZNESDA INVESTITSIYALARDAN FOYDALANISHNING MINTAQAVIY TAHLILI // Central Asian Academic Journal of Scientific Research. 2022. №5. URL: https://cyberleninka.ru/article/n/kichik-biznesda-investitsiyalardan-foydalanishning- mintaqaviy-tahlili (дата обращения: 12.10.2023). https://cajotas.centralasianstudies.org/index.php/CAJOTAS/article/view/508 https://cajotas.centralasianstudies.org/index.php/CAJOTAS/article/view/509 https://cajitmf.centralasianstudies.org/index.php/CAJITMF/article/view/599