id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajrhss-278	V.S.Alekseeva; M.N. Sharustamova	THE ROLE OF NON-PROFIT ADVERTISING IN THE ORGANIZATION OF PUBLIC RELATIONS OF ORGANIZATIONS OPERATING IN THE SOCIAL SPHERE	2022	4	.pdf	application/pdf	1979	140	55	As a technology, it is necessary to take into account the main features of social advertising: - presence of a socially significant target image; - use of scientific knowledge for the initial development of social advertising projects; - the presence of a complex of operations for the implementation of activities; - taking into account the national-cultural characteristics of the content of the social advertising message and taking into account the specifics of the industry in which the activity is carried out [7]. The essence of social advertising is that it - focuses on the pressing problems of society; - a means of preventing social problems; - offers ways to solve social problems; - forms the values, worldview and socially approved models of behavior of the audience; - the state acts as a weapon of social and information policy.	cache/ajrhss-278.pdf	txt/ajrhss-278.txt