id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajrhss-68	Tiema Haji Muindi; Dr. Halima Khunoethe	SOCIAL MEDIA’S INFLUENCE ON THE INTERRELATIONSHIPS OF INDIVIDUALS WITH THEIR TRADITIONAL SOCIAL REFERENCE GROUPS	2022	4	.pdf	application/pdf	1747	84	46	The emergence of social media social reference groups Social norms are learned through social exchanges with others, deeply ingrained in us, and critical for healthy social interaction. The Nature and Drivers of Social Media Various studies that have been conducted such Ainin, Jaafar and Tajudeen (2018) on social media influence on organisation, Mastrodicasa and Metellus (2013) on social media influence on college students, the shifting of norms by social media by Shearer (2019) and Vollenbroek et al. (2014) that studied the influence of social media communities, all point out the potent nature of social media as a communication too, as being its possession of unique characteristics that include large, dynamic networks of friends from different social-economic backgrounds, holding divergent beliefs, and coming from different parts of the world.	cache/ajrhss-68.pdf	txt/ajrhss-68.txt