id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajtas-3238	Yusupova Zulayxo Abdiraimovna	STRATEGIC DIGITAL MEDIA PR: INTERACTIVE COMMUNICATION, ONLINE REPUTATION MANAGEMENT, AND CRISIS RESPONSE IN THE AGE OF SOCIAL NETWORKS	2025	3	.pdf	application/pdf	1140	55	12	As a result, strategic digital PR has emerged as a central component of modern organizational communication, integrating interactive technologies, reputation analytics, and crisis-response mechanisms to maintain credibility and public trust in a rapidly changing digital ecosystem. MAIN PART Interactive communication lies at the heart of strategic digital PR, distinguishing it from traditional media approaches.	cache/ajtas-3238.pdf	txt/ajtas-3238.txt