id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
ajtas-39	Arshi Naim	UNDERSTANDING THE CUSTOMER CENTRIC APPROACH TO ADD VALUE TO SOCIAL ECRM (SECRM)	2022	15	.pdf	application/pdf	6044	349	47	This is a new concept started only in 2009 as an e- business strategy for firms to enable customer relationship management (with social customers) utilizing social technology and termed as Social Electronic Customer Relationship Management (SECRM). INTRODUCTION The fast proliferation and wide-adoption of Web 2.0 technologies have given rise to a new class of customers, called social customers [1].	cache/ajtas-39.pdf	txt/ajtas-39.txt