id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
american_scientific_journal-3940	Afriyie, Samuel; Du, Jianguo; Appiah, Kingsley	The Role of Marketing Capabilities as a Resource-Based View on Organizational Performance	2018	15	.pdf	application/pdf	6560	324	29	The findings by [47], will be of direct relevance to anyone who is tasked with proving the case for investment in marketing capability development toward business success: Marketing capability is proven to drive business performance, not just to be associated with it but most importantly, marketing capability drives both top and bottom line growth. In an increasingly diversities and dynamic markets [8], Marketing capability involves the integrative process in which a firm uses its tangible and intangible resources to understand complex consumer specific needs, achieve product differentiation relative to competition, and achieve superior brand equity[9, 10].	cache/american_scientific_journal-3940.pdf	txt/american_scientific_journal-3940.txt