id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
american_scientific_journal-4560	DorisAlago, DorisAlago; Wanjira, Dr. Jane; Oringo, Dr. James	Marketing Information Systems and Sustainable Consumption	2019	8	.pdf	application/pdf	2925	183	33	Among other factors, sustainable consumption in firms can be ensured through measurement of operations and activities as well as information flow from the market to the firm and vice versa. The main objectives of the study include: to review extant theoretical literature on the constructs of marketing information systems and sustainable consumption; to review extant empirical literature on the constructs of marketing information systems and sustainable consumption; to identify emerging theoretical and empirical gaps that forms the basis of future research on marketing information systems and sustainable consumption and to propose a conceptual model to respond to the gaps identified in the study.	cache/american_scientific_journal-4560.pdf	txt/american_scientific_journal-4560.txt