58 American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) ISSN (Print) 2313-4410, ISSN (Online) 2313-4402 © Global Society of Scientific Research and Researchers http://asrjetsjournal.org/ The Influence of Advertising on the Consumers Attitude Followers in Instagram Dagelan Awalina Sri Wulana*, Dr. Maya Ariyanti S. E. M. Mb aPostgraduate Master of Management, Faculty of Economy and Business bTelkom University (Universitas Telkom) aEmail: wulanawalina@gmail.com Abstract Instagram is a digital promotion media with the biggest users in the world after acquired by facebook, which is great for promoting online shop products. Instagram Dagelan account became the object of this study to determine the factors of the influence of advertising on consumer attitudes. The purpose of this study is to test and analyze the effect of advertising on consumer attitude followers in instagram Dagelan. This research uses a research model from Ramaprasad and Thurwanger in 1998. This study used a sample of 100 people distributed through online. Based on the results of data processing, it can be seen that advertising on the variables of Credibility and Hedonic / Pleasure shows a high value, which means showing a significant effect on consumer attitude of instagram Dagelan followers, and variables Informative and Good for Economy shows a low value which means do not have A significant influence on consumer attitude followers of instagram Dagelan. Based on the research results, to improve consumer attitudes who is Instagram Dagelan’s followers, Dagelan better advertise more fun like advertising an unique and funny characters that characterize Dagelan and advertising about the program discount of products/services displayed. Dagelan is also advised to form a special creative team to serve advertising services, and Dagelan can offer creative ideas to clients who want to post ther advertising in Instagram Dagelan. Dagelan provides a special email for advertising consultancy or advertising creation services. Keywords: Advertising; Consumer Attitude; Social Media; Hedonic/Pleasure; Online Store. ------------------------------------------------------------------------ * Corresponding author. http://asrjetsjournal.org/ American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) (2017) Volume 36, No 1, pp 58-74 59 1. Introduction Various marketing strategies that can be done in instagram include endorse both endorse in personal instagram account (famous figures / public figures) or in account humor / news / online store / quote instagram . Endorser is a supporter for marketing strategy especially towards marketing communication process [1]. Reference [1] Kotler, Philip and Kevin Lane Keller. (2012). Marketing Management. (2nd edition), Vol 1, pp 218. The potency of instagram as a promotion media for online shop products, among others, Instagram is a part of Facebook, which is a digital promotional media with the largest users in the world and has become the main choice of online shop in promoting its products, instagram users are more often and willing to shop on line. Organic reach on instagram continues to increase and is certainly profitable for the online shop to save advertising costs. Account Dagelan is an e-marketing that belongs to the category of paid-owned media because the Dagelan takes steps to raise public awareness about the existence of the Dagelan itself and manage the product or service by way of advertising. 1.1 Literature Review a. Marketing Communication Marketing communication is "by which firms to attempt to inform, persuade and remain consumer directly or indirectly about the products andbrand they sell. In sens, marketing communication represent the "voice" of the company and its brands and is a means by which it can establish a dialogue and build relationship with customers. "[2]. The communication process model can give marketers an idea of how to influence or change consumer attitudes through design, implementation, and persuasive communication [3]. b. E-Marketing E-Marketing is defined as the use of information technology on marketing activities as well as the process of creating, communicating, delivering, and exchanging offers of value to customers, clients, co-workers and the public at large.[4] In summary, e-marketing can be interpreted as a marketing activity and the process of creating, communicating, distributing, promoting, and pricing of goods and services through the application of Internet information technology and other digital equipment that has value both individuals and organizations. c. Advertising According to Kotler and Keller, advertising is defined as any paid form of non personal presentation and promotion of ideas, goods, or service by an identified sponsor or advertising is the business of announcing that something is for sale or of trying to persuade customers to buy a Product or service.[5] Advertising is an effort of the company to present or deliver non-personal promotional messages to influence consumers to purchase products (ideas, goods, or services) paid for by identified sponsors. Reference [2] Kotler, Philip and Kevin Lane Keller. (2013). Marketing Management. (14th edition), pp 510. American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) (2017) Volume 36, No 1, pp 58-74 60 Reference [3] Kotler, Philip and Gary Armstrong. (2016). Principles of Marketing. 14th Edition, pp 250. Reference [4] Strauss, Judy dan Raymond Frost. (2014). E-Marketing. 7th Edition, pp 7. Reference [5] Kotler, Philip and Gary Armstrong. (2016). Principles of Marketing. 14th Edition, pp 244. d. Social Media Social media is a media platform that focuses on the existence of users who facilitate them in the move and collaborate. Therefore, social media can be seen as an online medium (facilitator) that reinforces the relationship between users as well as a social bond. [6] According to Kim, Jeong, & Lee, social media is viewed from three perspectives of people, communities, and user-generated content. They define social media as a website that allows people to form online communities and share content whereby people can become individual Internet users or organizations [7]. e. Consumer Behavior “The field of consumer behavior studies how individuals, groups, and organization select, buy, and dispose of good, services or experience to satisfy their needs and desires.” Reference [8] Consumer behavior is a direct action Engage in obtaining, consuming, and depleting products or services, including the decision processes that precede and overcome these actions. According to Sastradipoero in Setiadi, consumer behavior can be defined into four definitions, namely: consumer behavior is the process by which individuals set the answer to the question: what is it, whether, when, where, and from whom goods and services, Behaviors that involve themselves in planning the purchase and use of goods and services, consumer behavior is any response from consumers, consumer behavior appears as a movement of the complexity of consumer movement which is the pattern of relations as a whole. f. Theory of Planned Behavior Theory of planned behavior is a theory developed by Ajzen which is a refinement of the theory of reasoned action proposed by Fishbein and Ajzen. In the theory of reasoned action it is explained that one's intentions toward behavior are shaped by two main factors: attitude toward the behavior and subjective norms (Fishbein and Ajzen) whereas in theory of planned behavior added one factor that is perceived behavioral control. These three factors, namely attitude toward the behavior (attitude), subjective norms (subjective norm), and perceived behavioral control (attitude control) can predict the intention of individuals in performing certain behaviors. Reference [6] Fuchs, C. (2014). Social Media a Critical Introduction. pp 35. Reference [7] Kim, Jongeun. (2010). Understanding Consumers Online Shopping and Purchasing Behavior. Pp58 [5 Maret 2015] Reference [8] Kotler, Philip and Kevin Lane Keller. (2013). Marketing Management. (14th edition), pp 160. American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) (2017) Volume 36, No 1, pp 58-74 61 Figure 1: Conseptual Framework of Consumers Attitude towards Advertising Sourch: Teck Chai Lau This model was developed by Lau from Ramaprasad and Thurwanger research to help in describing the factors that will affect consumers attitude towards online advertising. In this research, focus on four independent variables namely credibility, informative, hedonic / pleasure, and good for economy towards the dependent variable that is consumer attitude towards online advertising. a. Credibility As information sources, like a perceived company has credibility, they can change attitudes through a psychological process called internalization. [9] Elements of credibility is important for the effectiveness of advertising, especially related to the service, this is due to the inability of consumers to check in advance the quality of services to be consumed. Reference [9] Shimp, Terence A. (2016). Advertising, Promotion, and Other Aspect of Integrated Marketing American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) (2017) Volume 36, No 1, pp 58-74 62 Communication. 8th edition, pp 468. b. Informative Informative is defined as providing useful or interesting information. Informative advertising criteria are valuable source of information, brand information, latest information, and asssit decision making. Informative ads can provide information about the brands consumers are looking for. c. Hedonic / Pleasure Hedonic is a pleasure as the goal of human life. In hedonism contained profound truth, man by nature seeks pleasure and seeks to avoid displeasure. Online advertising can capture the consumer's need for the pleasure of estesis or emotion release. d. Good for Economy Good for economy reflects the point of view that advertising can accelerate the adoption of new goods and technologies, encourage employment, reduce production costs, and improve living standards. Advertising can improve the standard of living and produce good products. Good for economy has a positive relationship with consumer attitudes toward advertising. e. Attitude towards Advertising Attitude is a disposition to respond positively or negatively to a behavior. Attitudes toward behavior are determined by belief about the consequences of a behavior, called behavioral beliefs. Attitudes can also be based on emotions and mean that a person can form positive feelings about information, products, or actions on a desirable basis. Thus, attitudes can affect the behavior, feeling, and perception of a person. 1.2 Research Metodology This study is a causal study, causal studies are studies in which researchers want to find the cause of one or more problems. Reference [10] The method used is descriptive quantitative method. Descriptive quantitative method is a method that only provides an overview or description of the variables of a phenomenon studied. Research variables measured by Likert scale, described as indicator variables which then used as a starting point preparation of items of the instrument, may take the form of statements or questions. The primary data collection method used in this research is by distributing questionnaires to respondents. In this study, literature data obtained from various sources, among others are books, journals, articles, internet, research results, and other information that are considered relevant to the research topic. Population refers to the entire group of people, events, or interests that investigators want to investigate. Reference [11] The population in this study is Dagelan followers numbered 11.7 million followers. This research uses non profitability sampling sampling technique, that is sampling technique that does not allow American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) (2017) Volume 36, No 1, pp 58-74 63 members in the population have equal chance to be chosen as sample or whether they have the same opportunity or not. Reference [12] In this study the minimum sample size is 100 respondents. However, taking into account the possibility of the number of non-invalid questionnaires, the authors increase the number of samples is 120 respondents. Reference [10] Sekaran, Uma. (2006). Research Methods for Business. 4th edition, Vol 2, pp 165. Reference [11] Sekaran, Uma. (2006). Research Methods for Business. 4th edition, Vol 2, pp 121. Reference [12] Indrawati. (2015). Metode Penelitian Manajemen dan Bisnis: Komvergensi Teknologi Komunikasi dan Informasi. pp 169. This research uses content validity by reviewing journals that discuss about consumer attitude toward online advertising to get the right statement items used in the data collection tool (questionnaire). To run this content validity, the author uses face validity based on subjective evaluation of the researchers for the validity of the measuring instrument. A measuring device is said to be reliable when the tool in measuring a symptom at different times always shows the same result. So reliable tools consistently deliver the same size results [13]. The data analysis technique used in this research is multivariate analysis technique, which is a quantitative statistical analysis method that allows researchers to test more than two variables simultaneously [14]. 2. Research Findings a. Research Demographic Characteristics Based on demographic data from instagram Dagelan followers, the majority included 66% of female respondents, 50% of respondents were 25-29 years old, 39% were private workers, and 43% of respondents spent 11-20 hours per week online. Reference [13] Taniredja, Tukiran dan Hidayati Mustafidah. (2012). Penelitian Kuantitatif (Sebuah Pengantar). pp 77. Reference [14] Indrawati. (2015). Metode Penelitian Manajemen dan Bisnis: Komvergensi Teknologi Komunikasi dan Informasi. pp 186. b. Descriptif Statistic Based on the results of data processing with descriptive statistical techniques contained in the frequency distribution table describes the mean, median, mode, standard deviation, minimum and maximum, with the description as follows: American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) (2017) Volume 36, No 1, pp 58-74 64 Table 1: Demographic Profiles of Respondent Variables Descriptions Percentage Gender Male 34% Female 66% Age 15 – 19 years 14% 20 – 24 years 31% 25 – 29 years 50% ≥ 30 years 5% Occupation High school student 8% Student 17% Government Officer 3% Private Employees 39% Entepreneur 8% House wife 2% Others 23% Total hours in a week 5 – 10 hours 14% 11 – 20 hours 43% 21 – 30 hours 23% 31 – 40 hours 5% 41 – 50 hours 2% >50 hours 13% Table 2: Frequency Distribution Credibility (X1) Informative (X2) Hedonic/ Pleasure (X3) Good for Economy (X4) Consumers Attitude towards Advertising (Y) N Valid 100 100 100 100 100 Missing 0 0 0 0 0 Mean 11.92 11.88 10.78 8.58 17.30 Median 12.00 12.00 11.00 9.00 18.00 Mode 12 13 8 12 18 Std. Deviation 1.988 3.049 2.635 2.667 3.199 Minimum 8 5 5 4 11 Maximum 16 16 15 12 24 American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) (2017) Volume 36, No 1, pp 58-74 65 c. Normality Test Results From normality test, the sig value for Credibility (X1) is 0,32, Sig value for Informative (X2) variable is 0,96, Sig value for Hedonic / Pleasure (X3) variable is 0,17, Sig value for Good variable For Economy (X4) of 0.25, and the sig value for the Consumers Attitude towards Advertising (Y) variable is 0.81, then the above data sig value is greater than 0.05 so that the data is normally distributed. Table 3: Normality Test Results One-Sample Kolmogorov-Smirnov Test Credibility (X1) Informative (X2) Hedonic/P leasure (X3) Good For Economy (X4) Consumers Attitude towards Advertising (Y) N 100 100 100 100 100 Normal Parametersa,b Mean 11.92 11.88 10.78 8.58 17.30 Std. Deviation 1.988 3.049 2.635 2.667 3.199 Most Extreme Differences Absolute .144 .123 .154 .148 .127 Positive .144 .088 .154 .143 .114 Negative -.092 -.123 -.148 -.148 -.127 Kolmogorov-Smirnov Z 1.440 1.233 1.543 1.479 1.266 Asymp. Sig. (2-tailed) .032 .096 .017 .025 .081 d. Multicollinearity Test Results Based on data processing values of tolerance greater than 0.20 and VIF value less than 4, such circumstances prove that the absence of multicollinearity. This means that the independent variables used in the study do not indicate the presence of multicolinearity symptoms which means that all variables can be used as independent variables. e. Heteroscedasticity Test Results From the results of heteroscedasticity testing can be seen that there is no significant correlation. This can be seen from the p-value (Sig.) Value greater than 0.01. So it can be concluded there is no heteroskedastisitas on regression model. f. Autocorrelation Test Results The Durbin-Watson figure on data processing is 1.766, where the D-W 1.780 is between -2 to +2. This indicates that there is no autocorrelation. American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) (2017) Volume 36, No 1, pp 58-74 66 Table 4: Multicollinearity Test Results Coefficientsa Model Collinearity Statistics Tolerance VIF 1 Credibility (X1) .664 1.506 Informative (X2) .388 2.579 Hedonic/Pleasure (X3) Good for Economy (X4) .678 .380 1.475 2.628 a. Dependent Variable: Consumers Attitude towards Advertising (Y) Table 5: Heteroscedasticity Test Results Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) 3.842 .896 4.290 .000 Credibility (X1) .005 .079 .007 .060 .953 Informative (X2) -.222 .067 -.507 -3.314 .001 Hedonic/Pleasure (X3) -.068 .059 -.134 -1.162 .248 Good for Economy (X4) .135 .077 .269 1.740 .085 a. Dependent Variable: Consumers Attitude towards Advertising (Y) Table 6: Autocorrelation Test Results Model Summaryb Model R R Square Adjusted R Square Std. Error of the Estimate Durbin- Watson 1 .740a .548 .529 2.196 1.766 a. Predictors: (Constant), Good for Economy (X4), Hedonic/Pleasure (X3), Informative (X2), Credibility (X1) b. Dependent Variable: Consumers Attitude towards Advertising (Y) Source: result of processed data of researcher American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) (2017) Volume 36, No 1, pp 58-74 67 g. Multiple Analysis Results Table 7: Multiple Analysis Results Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) 5.507 1.551 3.551 .001 Credibility (X1) .340 .136 .211 2.495 .014 Informative (X2) .025 .116 .024 .217 .829 Hedonic (X3) .730 .102 .602 7.178 .000 Good For Economy (X4) -.050 .134 -.042 -.373 .710 a. Dependent Variable: Consumers Attitude (Y) From the table above used to describe the regression equation as follows: Y = a + b1 X1 + b2 X2 + b3 X3 + b4 X4 Y = 5,507 + 0,340 X1 + 0,025 X2 + 0,730 X3 - 0,050 X4 This means that Credibility variables significantly influence Consumers Attitude towards Advertising where the probability sig 0., 001 <0.1, Hedonic / Pleasure variables significantly influence Consumers Attitude towards Advertising where the probability of sig 0,000 <0.1. While Informative does not significantly influence Consumers Attitude towards Advertising where sig probability 0.829> 0.1, and Good for Economy also have no significant effect on Consumers Attitude towards Advertising where sig probability 0.710> 0.1. h. Conclusion The results of the analysis from the above research that the variables of Credibility and Hedonic / Pleasure variables are significant factors to Consumers Attitude towards Advertising followers instagram Dagelan. While the variable of Informative and variable of Good for Economy have no significant effect to Consumers Attitude towards Advertising followers instagram Dagelan. The most influential factor on Consumers Attitude towards Advertising followers instagram Dagelan, based on the results of data analysis obtained t value of 7.178 is the variable Hedonic / Pleasure, because the variable Hedonic / Pleasure is the variable that has the greatest influence when compared with the variables Credibility, Informative, and Good For Economy. So this shows that Hedonic / Pleasure is the factor that most contribute to Consumers Attitude towards Advertising followers instagram Dagelan. American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) (2017) Volume 36, No 1, pp 58-74 68 The results of descriptive analysis of Hedonic/Pleasure variables on the lowest average score found on statement item about the advertisement in instagram Dagelan is more fun than other content media where the score is lower than the average score of other statement items. Dagelan better advertise more fun like advertising an unique and funny characters that characterize Dagelan and advertising about the program discount of products/services displayed. Dagelan is also advised to form a special creative team to serve advertising services, and Dagelan can offer creative ideas to clients who want to post ther advertising in Instagram Dagelan. Dagelan provides a special email for advertising consultancy or advertising creation services. For further research, it is expected to conduct more in-depth research in order to increase the Consumers Attitude towards Advertising, because of the many variables, social media, and advertising methods or other marketing strategies that have not been studied previously. References [1]. Belch, dan Belch. 2011. Advertising and Promotion. The McGraw-Hill. [2]. Bijmolt, T. H. A., Claassen, W., and Brus, B. (1998). Children’s Understanding of TV Advertising: Effect of Age, Gender, adn Parental Influence. Journal of Consumer Policy. 171-194 [3]. Carol, Jim and Broadhead, Rick. (2010). Online Marketing Strategies: 16 Proven Ways to Grow Your E-Business. How tome a Successful E-Commerce Merchant. Dearborn Trade. [4]. Clow, Kenneth E., dan James, Karen E. (2011). Source Credibility, Visual Strategy, and the Model in Print Advertisements. Journal of Marketing Development and Competitiveness. University of Louisiana. [5]. Dianti, Neni. 2015. Gaya Hidup Hedonisme dalam Iklan Televisi. Serang: Universitas Sultang Ageng Tirtayasa. [6]. Durmaz, Y. (2011). A Theoretical Approach to The Concept of Advertising in Marketing. International Journal Economic Research. [23 Januari 2015] [7]. Fuchs, C. (2014). Social Media a Critical Introduction. Los Angeles: SAGE Publications, Ltd. [8]. Haataja, Markus. (2010). Social Media Applications in Marketing Communications of The Marketing Oriented Companies. Departement of Marketing and Management. [5 Maret 2015] [9]. Hasan, M. Iqbal. (2002). Pokok-Pokok Materi Metodologi Penelitian dan Aplikasinya. Jakarta: Ghalia Indonesia. [10]. Hawkins, Del I dan Davis L. Mothersbaugh. (2010). Consumer Behavior:Building Marketing Strategy. The McGraw-Hill Companies,Inc, New York. [11]. Indrawati, Ph.D. (2015). Metode Penelitian Manajemen dan Bisnis: Komvergensi Teknologi Komunikasi dan Informasi. Bandung: PT Refika Aditama. [12]. Keller, K. L. (1993) Conceptualizing, Measuring, and Managing Customer – Based Brand Equity. 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[32]. http://sapiperjaka.com/artikel/teknologi-artikel/path_indo-lebih-keren-dengan-nama-barunya-dagelan/ [11 Maret 2015 pukul 09.45 WIB] [33]. http://tekno.liputan6.com/read/2169386/instagram-vs-twitter-mana-lebih-populer [30 Maret 2015 pukul 23.35 WIB [34]. http://www.tempo.co/read/news/2014/12/12/072628184/Pengguna-Instagram-Capai-300-Juta [1 Mei 2015 pukul 13.56 WIB] [35]. https://www.sirclo.com/blog/2016/05/tips-menambah-Followers-Instagram-Dagelan [17 November 2016 pukul 23.32 WIB] American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) (2017) Volume 36, No 1, pp 58-74 70 [36]. http://www.cnnindonesia.com/teknologi/20160623112758-185-140353/ada-22-juta-pengguna-aktif- instagram-dari-indonesia/ [37]. https://id.techinasia.com/jumlah-pengguna-instagram-indonesia [38]. http://astarikhoirunisa.blogspot.co.id/2014/02/sejarah-dan-perkembangan-instagram.html [18 April 2017 pukul 22.08 WIB] Questionnaire EFFECT OF ADVERTISING ON THE ATTITUDE OF CONSUMER FOLLOWERS IN INSTAGRAM DAGELAN To the respected respondents, I am a college student of Telkom University doing research for the purpose of preparing the thesis. For completion I need your opinion on advertising on the instagram Dagelan. Doing this questionnaire will take 10-15 minutes. The data obtained will be kept confidential and only used for research purposes. Your answers will be discussed and analyzed collectively and discussed in academic seminars or publications. Thank you for your attention and willingness to fill out this questionnaire. Best regards, Sri Wulan Awalina SCREENING QUESTION Instruction : Please circle the letters of any questions that are your choice! 1. Are you followers account instagram Dagelan? a. Yes b. No (If not, STOP up here and thank you) 2. Have you ever seen an ad on instagram Dagelan? a. Yes b. No (If not, STOP up here and thank you) Choose one of each questions below that you think best matches your opinion about advertising on the instagram Dagelan. Instruction : Please circle on each of the following tables according to the answer you chose. Table 8 http://www.cnnindonesia.com/teknologi/20160623112758-185-140353/ada-22-juta-pengguna-aktif-instagram-dari-indonesia/ http://www.cnnindonesia.com/teknologi/20160623112758-185-140353/ada-22-juta-pengguna-aktif-instagram-dari-indonesia/ https://id.techinasia.com/jumlah-pengguna-instagram-indonesia American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) (2017) Volume 36, No 1, pp 58-74 71 No. Statement Strongly Agree Agree Disagree Strongly Disagree Credibility 1. The ads on Instagram Dagelan look convincing. 4 3 2 1 2. The ads on instagram Dagelan are reliable 4 3 2 1 3. The ads on instagram Dagelan are interesting. 4 3 2 1 4. The ads on Instagram Dagelan can be trusted. 4 3 2 1 Informative 5. The ads on instagram Dagelan is a valuable source of information about products / services. 4 3 2 1 6. The ads on instagram Dagelan let me know which brands are what I'm looking for. 4 3 2 1 7. The ads on instagram Dagelan inform me about the latest products / services on the market. 4 3 2 1 8. The Ads on instagram Dagelan provide more information. 4 3 2 1 Hedonic/Pleasure American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) (2017) Volume 36, No 1, pp 58-74 72 9. The ads on instagram Dagelan are more fun than other content media. 4 3 2 1 10. . I'm having fun seeing ads on the instagram Dagelan 4 3 2 1 11. The ads on instagram Dagelan please me. 4 3 2 1 12. Most of the ads on instagram Dagelan contain nice characters. 4 3 2 1 Good for Economy 13. Ads on instagram Dagelan can help the economy of country. 4 3 2 1 14. Ads on instagram Dagelan can improve my standard of living. 4 3 2 1 15. I use branded goods because I saw an ads on instagram Dagelan 4 3 2 1 Attitude toward Advertising 16. In my opinion, the ads on instagram Dagelan are useful for promoting the latest products. 4 3 2 1 17. Through advertising on instagram Dagelan, I get to know more innovative ideas. 4 3 2 1 American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) (2017) Volume 36, No 1, pp 58-74 73 18. I saw an ad on instagram Dagelan because it allows me to enjoy the best offer from competing products. 4 3 2 1 19. I support online advertising in Instagram Dagelan because this is where creativity is greatly appreciated. 4 3 2 1 20. I support ads on the instagram Dagelan because it is an important role in my purchase intentions. 4 3 2 1 21. I think the ads on instagram Dagelan are profitable. 4 3 2 1 RESPONDENT PROFILE Instruction : Please circle the letters of any questions that are your choice! 1. Name : .............................. .. 2. Age : ............................... 3. Sex a. Male b. Female 4. What is your current job? a. High School Students e. entrepreneur b. Student f. Housewife American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS) (2017) Volume 36, No 1, pp 58-74 74 c. Government Officer / BUMN / Military g. Others d. Private employees 5. How many hours per week do you spend online? a. 5 - 10 hours d. 31 - 40 hours b. 11 - 20 hours e. 41 - 50 hours c. 21 - 30 hours f. More than 50 hours Thank you for your participation and your willingness to answer all questions in the questionnaire.