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WINTER  
2022

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FROM THE GUEST EDITOR 
The Future of Medical Writing: Gazing into the Crystal Ball  
� Art Gertel

THEME ARTICLES
The Evolution of Medical Communication � Suzanne DeVandry

Globalization and the Future of Medical Writing  � Julia Cooper,  
Jeannene Butler, Kelley Hill, Garima Pallavi, Grishma Kanchan, Jonathan 
Mackinnon, Renee Primus, Matthew Renda, Linda Yih, and Nan Wang

Technology to Further Medical Writing: Status and Future Vision 
 � Helle Gawrylewski and Nimita Limaye

The Future of Medical Writing: A Panel of One  
 � Lisa Chamberlain James

What About the Audience?  � Kimbra Edwards

TOPICAL FEATURES
Reflections on Working as a Medical Writer with a Disability  
and How Medical Writers Can Be Disability Allies � Jeanette M. Towles

On to the Next Level: ClinicalTrials.gov Goes (More Fully) Plain!
� Thomas M. Schindler

FREELANCE FOCUS
� Brian Bass, Lori De Milto, Cathryn D. Evans, and Gail V. Flores  
Q1: How can I prepare my freelance business for the recession?
Q2: Did you freeze or increase your pricing/rates at the beginning  
of the pandemic? If you did, are you making any further changes to  
those rates now?
Q3: How do you handle payments from international clients?  
Is there an optimal payment method that has worked for you?

EVERYDAY ETHICS
First, Do No Harm: Ethical Considerations Surrounding the  
Environmental Impact of Our Digital Content � Alisa Bonsignore

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  EDITOR-IN-CHIEF  Michael G. Baker, PhD
 GUEST EDITOR Art Gertel, PhD 
 MANAGING EDITOR Rachel Mosher, MA  
 SECTION EDITORS
 Progress in Publications Qing Zhou, PhD, ELS
 Regulatory Insights Jennifer Bridgers, MS, MWC
 Science Series Naomi Bishop, MD
 Social Media Jennifer Minarcik, MS
 Statistically Speaking  Thomas M. Schindler, PhD
 Everyday Ethics  Julie Ravo, BA, MA
 Freelance Focus Ruwaida Vakil, MSc
 Technology Talk Kate McKiernan, MA, ELS
 CE Craft Corner Haifa Kassis, MD
 Practical Matters Elizabeth Kukielka, PharmD, MA, MS, MWC 

 REGULAR CONTRIBUTORS
 Freelance Focus Brian Bass, MWC
  Melissa L. Bogen, ELS
  Sherri Bowen, MA, ELS
  Lori De Milto, MJ
  Cathryn D. Evans
  Gail V. Flores, PhD
  Phyllis Minick
 In the Service of Good Writing Laurie Endicott Thomas, MA, ELS
  EDITORS IN MEMORIAM Lori L. Alexander, MTPW, ELS, MWC 
  Ronald J. Sanchez 
 2022–2023 PRESIDENT Elise Eller, PhD 
 2022–2023 BOARD LIAISON JoAnna Pendergrass, DVM 
 2022–2023 STAFF LIAISON Shari Rager, MS, CAE
 EXECUTIVE DIRECTOR Susan Krug, MS, CAE
 GRAPHIC DESIGNER Amy Boches, biographics

EDITORIAL OFFICE: ManagingEditor@amwa.org. Instructions for authors 
available at: www.amwajournal.org.

ADVERTISING: Contact marketing@amwa.org or (240) 239-0940. All advertising 
is subject to acceptance by AMWA and should be for products and services relevant 
to professional medical communicators. AMWA is not responsible for the content of 
advertising and does not endorse any advertiser or its products or services.

SUBSCRIPTION: The AMWA Journal is published quarterly. Subscription is included 
with AMWA membership. Nonmember subscriptions cost is $75 per year.

CONTACT: American Medical Writers Association, 30 West Gude Drive, #525,  
Rockville, MD 20850-4347. Phone: (240) 238-0940; Fax: (301) 294-9006;
Email: amwa@amwa.org.

The AMWA Journal is in the MLA International Bibliography and selectively 
indexed in the Cumulative Index to Nursing and Allied Health Literature 
(CINAHL) print index and the CINAHL database.

The opinions expressed by authors contributing to the Journal do not 
necessarily reflect the opinions of AMWA or the institutions with which the 
authors are affiliated. The association accepts no responsibility for the opinions 
expressed by contributors to the Journal.

©2022 American Medical Writers Association. All rights reserved.  
ISSN 2163-5315

AMWA JOURNAL MISSION STATEMENT 
In support of the mission of the American Medical 
Writers Association (AMWA) and to advance the 
broader profession, the AMWA Journal publishes 
content that reflects the interests, concerns, and 
expertise of medical communicators. Its purpose is to 
inform, inspire, and motivate medical communicators.

M
O

RE        V37 N4 / 2022 

 44 CONSCIOUS WRITING 
  The 5 Most Commonly Misused Words in Medical  
  Writing (According to an Editor) � Crystal R. Herron
 
 46 BIOGRAPHY 
  William Harold Swanberg: Radiologist, Organizer,  
  and Philanthropist � Tom Lang
 
 52 AMWA NEWS

From the President � Elise Eller

Introducing the 2022–2023 Board of Directors 
� Elise Eller

2022 President’s Award Recipient:  
Kelly Byram, MS, MBA, ELS � Katrina R. Burton

 55 CONFERENCE 
  2022 AMWA Southeast Regional Conference 
  � Susan Krug
  Educational Sessions

• Communicating Science to the Public
• Jam Session for Early- to Mid-Career Freelancers 
• Public Relations in Medical Communication
• Resources for Researching Medical Devices Using 

Publicly Available Databases
• Think Like an Editor: Improving Document 

Quality for Regulatory Submissions 
  

 62 CALENDAR OF MEETINGS
 

 
  

Contents

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