





































AMWA Journal / V36 N4 / 2021 / amwa.org    163

LaFond, Adam Lach-Szyrma, and Javier Inductivo for inspir-

ing conversations about creativity in medical communica-

tion and to Haifa Kassis for feedback and recommendations 

to improve this piece.

Author declaration and disclosures: The views and opinions 
expressed herein are those of the author and do not necessarily  
reflect the views of Area 23, its affiliates, or its employees. The author 
notes no commercial associations that may pose a conflict  
of interest in relation to this article.

Author contact: caricilli@gmail.com

References
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the COVID-19 challenge. The Difference Collective website. 

Published June 10, 2020. Accessed September 8, 2021. https://

thedifferencecollective.com/medcomms-rises-to-the-covid-19-

challenge/

2. Graham M. How a stay-at-home year accelerated three trends in 

the advertising industry. CNBC website. Published March 13, 2021. 

Accessed September 8, 2021. https://www.cnbc.com/2021/03/13/

how-covid-19-changed-the-advertising-industry-.html

3. Veksner S. How to Make it as an Advertising Creative. London: 

Laurence King Publishing Ltd; 2010.

4. How to create a good advertising brief. Digital School of Marketing 

website. Published December 10, 2019. Accessed September 9, 2021. 

https://digitalschoolofmarketing.co.za/blog/how-to-develop-a-

good-advertising-brief/

5. AMWA Code of Ethics. American Medical Writers Association 

website. Updated June 2008. Accessed September 12, 2021. https://

www.amwa.org/general/custom.asp?page=Code_of_Ethics

6. The Office of Prescription Drug Promotion. US Food and Drug 

Administration website. Updated July 1, 2021. Accessed September 

11, 2021. https://www.fda.gov/about-fda/center-drug-evaluation-

and-research-cder/office-prescription-drug-promotion-opdp

7. Dankiewicz E. Time to review your promotional review? Best 

practices in the US. DIA website. Accessed September 12, 2021. 

https://globalforum.diaglobal.org/issue/april-2021/time-to-review-

your-promotional-review/

8. Ross C. Creativity in health communications. PMGroup website. 

Published December 10, 2014. Accessed September 1, 2021. 

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Policy Law Ethics. 2002;2(2):8. https://digitalcommons.law.yale.edu/

yjhple/vol2/iss2/8

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CALENDAR OF MEETINGS
Please confirm with individual meeting hosts

https://www.acehp.org/Annual-Conference
https://digitalcommons.law.yale.edu/yjhple/vol2/iss2/8
mailto:caricilli@gmail.com
https://thedifferencecollective.com/medcomms-rises-to-the-covid-19-challenge/
https://thedifferencecollective.com/medcomms-rises-to-the-covid-19-challenge/
https://thedifferencecollective.com/medcomms-rises-to-the-covid-19-challenge/
https://www.cnbc.com/2021/03/13/how-covid-19-changed-the-advertising-industry-.html
https://digitalschoolofmarketing.co.za/blog/how-to-develop-a-good-advertising-brief/
https://digitalschoolofmarketing.co.za/blog/how-to-develop-a-good-advertising-brief/
https://digitalschoolofmarketing.co.za/blog/how-to-develop-a-good-advertising-brief/
https://www.amwa.org/general/custom.asp?page=Code_of_Ethics
https://www.amwa.org/general/custom.asp?page=Code_of_Ethics
https://www.fda.gov/about-fda/center-drug-evaluation-and-research-cder/office-prescription-drug-promotion-opdp
https://www.fda.gov/about-fda/center-drug-evaluation-and-research-cder/office-prescription-drug-promotion-opdp
https://www.fda.gov/about-fda/center-drug-evaluation-and-research-cder/office-prescription-drug-promotion-opdp
https://globalforum.diaglobal.org/issue/april-2021/time-to-review-your-promotional-review/
https://globalforum.diaglobal.org/issue/april-2021/time-to-review-your-promotional-review/
https://globalforum.diaglobal.org/issue/april-2021/time-to-review-your-promotional-review/
http://www.pmlive.com/pharma_news/creativity_in_health_communications_617873
https://www.ismpp.org/european-meeting
https://meetings.aaas.org/
https://aphameeting.pharmacist.com
https://www.diaglobal.org/en/flagship/dia-europe-2022
https://aceseditors.org/conference/
https://www.ismpp.org/annual-meeting
https://summit.stc.org
https://www.diaglobal.org/Flagship/DIA-2022



