id	sid	tid	token	lemma	pos
amwa-126	1	1	v37	v37	PROPN
amwa-126	1	2	n1	n1	PROPN
amwa-126	1	3	/	/	SYM
amwa-126	1	4	2022	2022	NUM
amwa-126	1	5	©	©	PROPN
amwa-126	1	6	2022	2022	NUM
amwa-126	1	7	american	american	PROPN
amwa-126	1	8	medical	medical	PROPN
amwa-126	1	9	writers	writers	PROPN
amwa-126	1	10	association	association	PROPN
amwa-126	1	11	.	.	PUNCT
amwa-126	2	1	all	all	DET
amwa-126	2	2	rights	right	NOUN
amwa-126	2	3	reserved	reserve	VERB
amwa-126	2	4	.	.	PUNCT
amwa-126	3	1	issn	issn	PROPN
amwa-126	3	2	2163	2163	NUM
amwa-126	3	3	-	-	SYM
amwa-126	3	4	5315	5315	NUM
amwa-126	3	5	amwajournal.org	amwajournal.org	X
amwa-126	3	6	54	54	NUM
amwa-126	3	7	everyday	everyday	ADJ
amwa-126	3	8	ethics	ethic	NOUN
amwa-126	3	9	abstract	abstract	ADJ
amwa-126	3	10	writers	writer	NOUN
amwa-126	3	11	working	work	VERB
amwa-126	3	12	in	in	ADP
amwa-126	3	13	industry	industry	NOUN
amwa-126	3	14	and	and	CCONJ
amwa-126	3	15	contracting	contracting	NOUN
amwa-126	3	16	are	be	AUX
amwa-126	3	17	often	often	ADV
amwa-126	3	18	involved	involve	VERB
amwa-126	3	19	in	in	ADP
amwa-126	3	20	the	the	DET
amwa-126	3	21	writing	writing	NOUN
amwa-126	3	22	of	of	ADP
amwa-126	3	23	technical	technical	ADJ
amwa-126	3	24	content	content	NOUN
amwa-126	3	25	marketing	marketing	NOUN
amwa-126	3	26	for	for	ADP
amwa-126	3	27	products	product	NOUN
amwa-126	3	28	,	,	PUNCT
amwa-126	3	29	services	service	NOUN
amwa-126	3	30	,	,	PUNCT
amwa-126	3	31	and	and	CCONJ
amwa-126	3	32	personal	personal	ADJ
amwa-126	3	33	freelance	freelance	NOUN
amwa-126	3	34	businesses	business	NOUN
amwa-126	3	35	.	.	PUNCT
amwa-126	4	1	in	in	ADP
amwa-126	4	2	this	this	DET
amwa-126	4	3	article	article	NOUN
amwa-126	4	4	,	,	PUNCT
amwa-126	4	5	writers	writer	NOUN
amwa-126	4	6	in	in	ADP
amwa-126	4	7	technical	technical	ADJ
amwa-126	4	8	industries	industry	NOUN
amwa-126	4	9	are	be	AUX
amwa-126	4	10	introduced	introduce	VERB
amwa-126	4	11	to	to	ADP
amwa-126	4	12	the	the	DET
amwa-126	4	13	legal	legal	ADJ
amwa-126	4	14	and	and	CCONJ
amwa-126	4	15	ethical	ethical	ADJ
amwa-126	4	16	issues	issue	NOUN
amwa-126	4	17	of	of	ADP
amwa-126	4	18	technical	technical	ADJ
amwa-126	4	19	content	content	NOUN
amwa-126	4	20	marketing	marketing	NOUN
amwa-126	4	21	and	and	CCONJ
amwa-126	4	22	advertising	advertising	NOUN
amwa-126	4	23	,	,	PUNCT
amwa-126	4	24	which	which	PRON
amwa-126	4	25	covers	cover	VERB
amwa-126	4	26	intellectual	intellectual	ADJ
amwa-126	4	27	property	property	NOUN
amwa-126	4	28	,	,	PUNCT
amwa-126	4	29	truth	truth	NOUN
amwa-126	4	30	in	in	ADP
amwa-126	4	31	advertising	advertising	NOUN
amwa-126	4	32	,	,	PUNCT
amwa-126	4	33	comparative	comparative	ADJ
amwa-126	4	34	and	and	CCONJ
amwa-126	4	35	competitive	competitive	ADJ
amwa-126	4	36	advertising	advertising	NOUN
amwa-126	4	37	,	,	PUNCT
amwa-126	4	38	and	and	CCONJ
amwa-126	4	39	customer	customer	NOUN
amwa-126	4	40	reach	reach	NOUN
amwa-126	4	41	.	.	PUNCT
amwa-126	5	1	the	the	DET
amwa-126	5	2	goal	goal	NOUN
amwa-126	5	3	of	of	ADP
amwa-126	5	4	this	this	DET
amwa-126	5	5	article	article	NOUN
amwa-126	5	6	is	be	AUX
amwa-126	5	7	to	to	PART
amwa-126	5	8	provide	provide	VERB
amwa-126	5	9	writers	writer	NOUN
amwa-126	5	10	with	with	ADP
amwa-126	5	11	a	a	DET
amwa-126	5	12	better	well	ADJ
amwa-126	5	13	understanding	understanding	NOUN
amwa-126	5	14	of	of	ADP
amwa-126	5	15	these	these	DET
amwa-126	5	16	legal	legal	ADJ
amwa-126	5	17	terms	term	NOUN
amwa-126	5	18	and	and	CCONJ
amwa-126	5	19	concepts	concept	NOUN
amwa-126	5	20	as	as	ADV
amwa-126	5	21	well	well	ADV
amwa-126	5	22	as	as	ADP
amwa-126	5	23	ethical	ethical	ADJ
amwa-126	5	24	issues	issue	NOUN
amwa-126	5	25	that	that	PRON
amwa-126	5	26	influence	influence	VERB
amwa-126	5	27	technical	technical	ADJ
amwa-126	5	28	content	content	NOUN
amwa-126	5	29	marketing	marketing	NOUN
amwa-126	5	30	strategy	strategy	NOUN
amwa-126	5	31	and	and	CCONJ
amwa-126	5	32	practice	practice	NOUN
amwa-126	5	33	.	.	PUNCT
amwa-126	6	1	marketing	marketing	NOUN
amwa-126	6	2	copywriters	copywriter	NOUN
amwa-126	6	3	in	in	ADP
amwa-126	6	4	technical	technical	ADJ
amwa-126	6	5	industries	industry	NOUN
amwa-126	6	6	create	create	VERB
amwa-126	6	7	technical	technical	ADJ
amwa-126	6	8	content	content	NOUN
amwa-126	6	9	marketing	marketing	NOUN
amwa-126	6	10	for	for	ADP
amwa-126	6	11	the	the	DET
amwa-126	6	12	commercialization	commercialization	NOUN
amwa-126	6	13	of	of	ADP
amwa-126	6	14	technology	technology	NOUN
amwa-126	6	15	and	and	CCONJ
amwa-126	6	16	for	for	ADP
amwa-126	6	17	promoting	promote	VERB
amwa-126	6	18	personal	personal	ADJ
amwa-126	6	19	freelance	freelance	NOUN
amwa-126	6	20	businesses	business	NOUN
amwa-126	6	21	.	.	PUNCT
amwa-126	7	1	as	as	ADP
amwa-126	7	2	rebecca	rebecca	NOUN
amwa-126	7	3	geier	geier	PROPN
amwa-126	7	4	states	state	NOUN
amwa-126	7	5	,	,	PUNCT
amwa-126	7	6	“	"	PUNCT
amwa-126	7	7	content	content	NOUN
amwa-126	7	8	is	be	AUX
amwa-126	7	9	the	the	DET
amwa-126	7	10	heart	heart	NOUN
amwa-126	7	11	of	of	ADP
amwa-126	7	12	your	your	PRON
amwa-126	7	13	inbound	inbound	ADJ
amwa-126	7	14	marketing	marketing	NOUN
amwa-126	7	15	program	program	NOUN
amwa-126	7	16	.	.	PUNCT
amwa-126	8	1	it	it	PRON
amwa-126	8	2	’s	’	VERB
amwa-126	8	3	how	how	SCONJ
amwa-126	8	4	new	new	ADJ
amwa-126	8	5	people	people	NOUN
amwa-126	8	6	find	find	VERB
amwa-126	8	7	your	your	PRON
amwa-126	8	8	company	company	NOUN
amwa-126	8	9	from	from	ADP
amwa-126	8	10	searches	search	NOUN
amwa-126	8	11	,	,	PUNCT
amwa-126	8	12	it	it	PRON
amwa-126	8	13	educates	educate	VERB
amwa-126	8	14	prospects	prospect	NOUN
amwa-126	8	15	and	and	CCONJ
amwa-126	8	16	...	...	PUNCT
amwa-126	8	17	ultimately	ultimately	ADV
amwa-126	8	18	it	it	PRON
amwa-126	8	19	builds	build	VERB
amwa-126	8	20	trust	trust	NOUN
amwa-126	8	21	between	between	ADP
amwa-126	8	22	your	your	PRON
amwa-126	8	23	business	business	NOUN
amwa-126	8	24	and	and	CCONJ
amwa-126	8	25	your	your	PRON
amwa-126	8	26	prospects	prospect	NOUN
amwa-126	8	27	and	and	CCONJ
amwa-126	8	28	customers	customer	NOUN
amwa-126	8	29	.	.	PUNCT
amwa-126	8	30	”1	”1	VERB
amwa-126	9	1	although	although	SCONJ
amwa-126	9	2	the	the	DET
amwa-126	9	3	writing	writing	NOUN
amwa-126	9	4	of	of	ADP
amwa-126	9	5	marketing	marketing	NOUN
amwa-126	9	6	copy	copy	NOUN
amwa-126	9	7	,	,	PUNCT
amwa-126	9	8	marketing	marketing	NOUN
amwa-126	9	9	genres	genre	NOUN
amwa-126	9	10	,	,	PUNCT
amwa-126	9	11	tactics	tactic	NOUN
amwa-126	9	12	,	,	PUNCT
amwa-126	9	13	and	and	CCONJ
amwa-126	9	14	communication	communication	NOUN
amwa-126	9	15	technologies	technology	NOUN
amwa-126	9	16	are	be	AUX
amwa-126	9	17	familiar	familiar	ADJ
amwa-126	9	18	to	to	ADP
amwa-126	9	19	copywriters	copywriter	NOUN
amwa-126	9	20	in	in	ADP
amwa-126	9	21	technical	technical	ADJ
amwa-126	9	22	industries	industry	NOUN
amwa-126	9	23	,	,	PUNCT
amwa-126	9	24	many	many	ADJ
amwa-126	9	25	of	of	ADP
amwa-126	9	26	the	the	DET
amwa-126	9	27	legal	legal	ADJ
amwa-126	9	28	and	and	CCONJ
amwa-126	9	29	ethical	ethical	ADJ
amwa-126	9	30	issues	issue	NOUN
amwa-126	9	31	and	and	CCONJ
amwa-126	9	32	restrictions	restriction	NOUN
amwa-126	9	33	that	that	PRON
amwa-126	9	34	influence	influence	VERB
amwa-126	9	35	the	the	DET
amwa-126	9	36	decision	decision	NOUN
amwa-126	9	37	process	process	NOUN
amwa-126	9	38	are	be	AUX
amwa-126	9	39	less	less	ADV
amwa-126	9	40	familiar	familiar	ADJ
amwa-126	9	41	and	and	CCONJ
amwa-126	9	42	often	often	ADV
amwa-126	9	43	based	base	VERB
amwa-126	9	44	on	on	ADP
amwa-126	9	45	word	word	NOUN
amwa-126	9	46	-	-	PUNCT
amwa-126	9	47	of	of	ADP
amwa-126	9	48	-	-	PUNCT
amwa-126	9	49	mouth	mouth	NOUN
amwa-126	9	50	advice	advice	NOUN
amwa-126	9	51	from	from	ADP
amwa-126	9	52	others	other	NOUN
amwa-126	9	53	in	in	ADP
amwa-126	9	54	these	these	DET
amwa-126	9	55	fields	field	NOUN
amwa-126	9	56	.	.	PUNCT
amwa-126	10	1	technical	technical	ADJ
amwa-126	10	2	content	content	NOUN
amwa-126	10	3	marketing	marketing	NOUN
amwa-126	10	4	writers	writer	NOUN
amwa-126	10	5	and	and	CCONJ
amwa-126	10	6	strategists	strategist	NOUN
amwa-126	10	7	often	often	ADV
amwa-126	10	8	encounter	encounter	VERB
amwa-126	10	9	internally	internally	ADV
amwa-126	10	10	and	and	CCONJ
amwa-126	10	11	externally	externally	ADV
amwa-126	10	12	written	write	VERB
amwa-126	10	13	marketing	marketing	NOUN
amwa-126	10	14	copy	copy	NOUN
amwa-126	10	15	that	that	PRON
amwa-126	10	16	may	may	AUX
amwa-126	10	17	cause	cause	VERB
amwa-126	10	18	liability	liability	NOUN
amwa-126	10	19	for	for	ADP
amwa-126	10	20	the	the	DET
amwa-126	10	21	writer	writer	NOUN
amwa-126	10	22	or	or	CCONJ
amwa-126	10	23	organization	organization	NOUN
amwa-126	10	24	and	and	CCONJ
amwa-126	10	25	may	may	AUX
amwa-126	10	26	be	be	AUX
amwa-126	10	27	considered	consider	VERB
amwa-126	10	28	unethical	unethical	ADJ
amwa-126	10	29	practice	practice	NOUN
amwa-126	10	30	.	.	PUNCT
amwa-126	11	1	this	this	DET
amwa-126	11	2	article	article	NOUN
amwa-126	11	3	examines	examine	VERB
amwa-126	11	4	4	4	NUM
amwa-126	11	5	categories	category	NOUN
amwa-126	11	6	of	of	ADP
amwa-126	11	7	legal	legal	ADJ
amwa-126	11	8	and	and	CCONJ
amwa-126	11	9	ethical	ethical	ADJ
amwa-126	11	10	issues	issue	NOUN
amwa-126	11	11	in	in	ADP
amwa-126	11	12	technical	technical	ADJ
amwa-126	11	13	content	content	NOUN
amwa-126	11	14	marketing	marketing	NOUN
amwa-126	11	15	—	—	PUNCT
amwa-126	11	16	with	with	ADP
amwa-126	11	17	many	many	ADJ
amwa-126	11	18	issues	issue	NOUN
amwa-126	11	19	also	also	ADV
amwa-126	11	20	of	of	ADP
amwa-126	11	21	concern	concern	NOUN
amwa-126	11	22	to	to	PART
amwa-126	11	23	freelance	freelance	NOUN
amwa-126	11	24	writers	writer	NOUN
amwa-126	11	25	managing	manage	VERB
amwa-126	11	26	their	their	PRON
amwa-126	11	27	own	own	ADJ
amwa-126	11	28	business	business	NOUN
amwa-126	11	29	.	.	PUNCT
amwa-126	12	1	the	the	DET
amwa-126	12	2	4	4	NUM
amwa-126	12	3	categories	category	NOUN
amwa-126	12	4	of	of	ADP
amwa-126	12	5	legal	legal	ADJ
amwa-126	12	6	and	and	CCONJ
amwa-126	12	7	ethical	ethical	ADJ
amwa-126	12	8	issues	issue	NOUN
amwa-126	12	9	in	in	ADP
amwa-126	12	10	technical	technical	ADJ
amwa-126	12	11	content	content	NOUN
amwa-126	12	12	marketing	marketing	NOUN
amwa-126	12	13	,	,	PUNCT
amwa-126	12	14	which	which	PRON
amwa-126	12	15	encompasses	encompass	VERB
amwa-126	12	16	content	content	ADJ
amwa-126	12	17	creation	creation	NOUN
amwa-126	12	18	and	and	CCONJ
amwa-126	12	19	distribution	distribution	NOUN
amwa-126	12	20	include	include	VERB
amwa-126	12	21	•	•	ADJ
amwa-126	12	22	intellectual	intellectual	ADJ
amwa-126	12	23	property	property	NOUN
amwa-126	12	24	,	,	PUNCT
amwa-126	12	25	•	•	NUM
amwa-126	12	26	truth	truth	NOUN
amwa-126	12	27	in	in	ADP
amwa-126	12	28	advertising	advertising	NOUN
amwa-126	12	29	,	,	PUNCT
amwa-126	12	30	•	•	ADV
amwa-126	12	31	comparative	comparative	ADJ
amwa-126	12	32	and	and	CCONJ
amwa-126	12	33	competitive	competitive	ADJ
amwa-126	12	34	advertising	advertising	NOUN
amwa-126	12	35	,	,	PUNCT
amwa-126	12	36	and	and	CCONJ
amwa-126	12	37	•	•	NUM
amwa-126	12	38	customer	customer	NOUN
amwa-126	12	39	reach	reach	NOUN
amwa-126	12	40	.	.	PUNCT
amwa-126	13	1	the	the	DET
amwa-126	13	2	goal	goal	NOUN
amwa-126	13	3	of	of	ADP
amwa-126	13	4	this	this	DET
amwa-126	13	5	article	article	NOUN
amwa-126	13	6	is	be	AUX
amwa-126	13	7	to	to	PART
amwa-126	13	8	examine	examine	VERB
amwa-126	13	9	these	these	DET
amwa-126	13	10	4	4	NUM
amwa-126	13	11	categories	category	NOUN
amwa-126	13	12	of	of	ADP
amwa-126	13	13	legal	legal	ADJ
amwa-126	13	14	and	and	CCONJ
amwa-126	13	15	ethical	ethical	ADJ
amwa-126	13	16	issues	issue	NOUN
amwa-126	13	17	that	that	PRON
amwa-126	13	18	influence	influence	VERB
amwa-126	13	19	content	content	NOUN
amwa-126	13	20	marketing	marketing	NOUN
amwa-126	13	21	practice	practice	NOUN
amwa-126	13	22	in	in	ADP
amwa-126	13	23	the	the	DET
amwa-126	13	24	commercialization	commercialization	NOUN
amwa-126	13	25	of	of	ADP
amwa-126	13	26	technical	technical	ADJ
amwa-126	13	27	products	product	NOUN
amwa-126	13	28	and	and	CCONJ
amwa-126	13	29	services	service	NOUN
amwa-126	13	30	.	.	PUNCT
amwa-126	14	1	intellectual	intellectual	ADJ
amwa-126	14	2	property	property	NOUN
amwa-126	14	3	one	one	NUM
amwa-126	14	4	of	of	ADP
amwa-126	14	5	the	the	DET
amwa-126	14	6	pivotal	pivotal	ADJ
amwa-126	14	7	cultural	cultural	ADJ
amwa-126	14	8	differences	difference	NOUN
amwa-126	14	9	between	between	ADP
amwa-126	14	10	business	business	NOUN
amwa-126	14	11	executives	executive	NOUN
amwa-126	14	12	and	and	CCONJ
amwa-126	14	13	medical	medical	ADJ
amwa-126	14	14	/	/	SYM
amwa-126	14	15	technical	technical	ADJ
amwa-126	14	16	(	(	PUNCT
amwa-126	14	17	or	or	CCONJ
amwa-126	14	18	scientific	scientific	ADJ
amwa-126	14	19	)	)	PUNCT
amwa-126	14	20	experts	expert	NOUN
amwa-126	14	21	is	be	AUX
amwa-126	14	22	the	the	DET
amwa-126	14	23	practice	practice	NOUN
amwa-126	14	24	and	and	CCONJ
amwa-126	14	25	attitudes	attitude	NOUN
amwa-126	14	26	associated	associate	VERB
amwa-126	14	27	with	with	ADP
amwa-126	14	28	information	information	NOUN
amwa-126	14	29	sharing	share	VERB
amwa-126	14	30	about	about	ADP
amwa-126	14	31	technology	technology	NOUN
amwa-126	14	32	.	.	PUNCT
amwa-126	15	1	specifically	specifically	ADV
amwa-126	15	2	,	,	PUNCT
amwa-126	15	3	science	science	NOUN
amwa-126	15	4	and	and	CCONJ
amwa-126	15	5	technology	technology	NOUN
amwa-126	15	6	have	have	VERB
amwa-126	15	7	a	a	DET
amwa-126	15	8	350	350	NUM
amwa-126	15	9	-	-	PUNCT
amwa-126	15	10	year	year	NOUN
amwa-126	15	11	-	-	PUNCT
amwa-126	15	12	old	old	ADJ
amwa-126	15	13	philosophical	philosophical	ADJ
amwa-126	15	14	and	and	CCONJ
amwa-126	15	15	ethical	ethical	ADJ
amwa-126	15	16	tradition	tradition	NOUN
amwa-126	15	17	of	of	ADP
amwa-126	15	18	“	"	PUNCT
amwa-126	15	19	open	open	ADJ
amwa-126	15	20	science	science	NOUN
amwa-126	15	21	,	,	PUNCT
amwa-126	15	22	”	"	PUNCT
amwa-126	15	23	which	which	PRON
amwa-126	15	24	is	be	AUX
amwa-126	15	25	the	the	DET
amwa-126	15	26	free	free	ADJ
amwa-126	15	27	exchange	exchange	NOUN
amwa-126	15	28	of	of	ADP
amwa-126	15	29	information	information	NOUN
amwa-126	15	30	for	for	ADP
amwa-126	15	31	the	the	DET
amwa-126	15	32	improvement	improvement	NOUN
amwa-126	15	33	of	of	ADP
amwa-126	15	34	society.2	society.2	NOUN
amwa-126	15	35	-	-	SYM
amwa-126	15	36	5	5	NUM
amwa-126	15	37	notably	notably	ADV
amwa-126	15	38	,	,	PUNCT
amwa-126	15	39	robert	robert	PROPN
amwa-126	15	40	merton	merton	PROPN
amwa-126	15	41	describes	describe	VERB
amwa-126	15	42	the	the	DET
amwa-126	15	43	culture	culture	NOUN
amwa-126	15	44	by	by	ADP
amwa-126	15	45	stating	state	VERB
amwa-126	15	46	,	,	PUNCT
amwa-126	15	47	“	"	PUNCT
amwa-126	15	48	the	the	DET
amwa-126	15	49	pursuit	pursuit	NOUN
amwa-126	15	50	of	of	ADP
amwa-126	15	51	science	science	NOUN
amwa-126	15	52	is	be	AUX
amwa-126	15	53	culturally	culturally	ADV
amwa-126	15	54	defined	define	VERB
amwa-126	15	55	as	as	ADP
amwa-126	15	56	being	be	AUX
amwa-126	15	57	primarily	primarily	ADV
amwa-126	15	58	a	a	DET
amwa-126	15	59	disinterested	disinterested	ADJ
amwa-126	15	60	search	search	NOUN
amwa-126	15	61	for	for	ADP
amwa-126	15	62	truth	truth	NOUN
amwa-126	15	63	and	and	CCONJ
amwa-126	15	64	only	only	ADV
amwa-126	15	65	secondarily	secondarily	ADV
amwa-126	15	66	,	,	PUNCT
amwa-126	15	67	a	a	DET
amwa-126	15	68	means	means	NOUN
amwa-126	15	69	of	of	ADP
amwa-126	15	70	earning	earn	VERB
amwa-126	15	71	a	a	DET
amwa-126	15	72	livelihood	livelihood	NOUN
amwa-126	15	73	.	.	PUNCT
amwa-126	16	1	”6	”6	NOUN
amwa-126	16	2	however	however	ADV
amwa-126	16	3	in	in	ADP
amwa-126	16	4	the	the	DET
amwa-126	16	5	context	context	NOUN
amwa-126	16	6	of	of	ADP
amwa-126	16	7	marketing	marketing	NOUN
amwa-126	16	8	copywriting	copywriting	NOUN
amwa-126	16	9	,	,	PUNCT
amwa-126	16	10	the	the	DET
amwa-126	16	11	technology	technology	NOUN
amwa-126	16	12	becomes	become	VERB
amwa-126	16	13	the	the	DET
amwa-126	16	14	product	product	NOUN
amwa-126	16	15	rather	rather	ADV
amwa-126	16	16	than	than	ADP
amwa-126	16	17	medical	medical	ADJ
amwa-126	16	18	,	,	PUNCT
amwa-126	16	19	scientific	scientific	ADJ
amwa-126	16	20	,	,	PUNCT
amwa-126	16	21	or	or	CCONJ
amwa-126	16	22	technical	technical	ADJ
amwa-126	16	23	knowledge	knowledge	NOUN
amwa-126	16	24	and	and	CCONJ
amwa-126	16	25	this	this	DET
amwa-126	16	26	shift	shift	NOUN
amwa-126	16	27	transforms	transform	VERB
amwa-126	16	28	the	the	DET
amwa-126	16	29	cultural	cultural	ADJ
amwa-126	16	30	norms	norm	NOUN
amwa-126	16	31	associated	associate	VERB
amwa-126	16	32	with	with	ADP
amwa-126	16	33	the	the	DET
amwa-126	16	34	sharing	sharing	NOUN
amwa-126	16	35	of	of	ADP
amwa-126	16	36	information	information	NOUN
amwa-126	16	37	and	and	CCONJ
amwa-126	16	38	protection	protection	NOUN
amwa-126	16	39	of	of	ADP
amwa-126	16	40	intellectual	intellectual	ADJ
amwa-126	16	41	property.7	property.7	NOUN
amwa-126	16	42	often	often	ADV
amwa-126	16	43	the	the	DET
amwa-126	16	44	scientific	scientific	ADJ
amwa-126	16	45	and	and	CCONJ
amwa-126	16	46	technical	technical	ADJ
amwa-126	16	47	information	information	NOUN
amwa-126	16	48	is	be	AUX
amwa-126	16	49	concealed	conceal	VERB
amwa-126	16	50	or	or	CCONJ
amwa-126	16	51	selectively	selectively	ADV
amwa-126	16	52	disclosed	disclose	VERB
amwa-126	16	53	by	by	ADP
amwa-126	16	54	companies	company	NOUN
amwa-126	16	55	in	in	ADP
amwa-126	16	56	order	order	NOUN
amwa-126	16	57	to	to	PART
amwa-126	16	58	maintain	maintain	VERB
amwa-126	16	59	a	a	DET
amwa-126	16	60	competitive	competitive	ADJ
amwa-126	16	61	advantage	advantage	NOUN
amwa-126	16	62	over	over	ADP
amwa-126	16	63	competing	compete	VERB
amwa-126	16	64	organizations.4,7	organizations.4,7	PROPN
amwa-126	16	65	-	-	PUNCT
amwa-126	16	66	10	10	NUM
amwa-126	16	67	organizations	organization	NOUN
amwa-126	16	68	protect	protect	VERB
amwa-126	16	69	their	their	PRON
amwa-126	16	70	technology	technology	NOUN
amwa-126	16	71	or	or	CCONJ
amwa-126	16	72	intellectual	intellectual	ADJ
amwa-126	16	73	property	property	NOUN
amwa-126	16	74	through	through	ADP
amwa-126	16	75	use	use	NOUN
amwa-126	16	76	of	of	ADP
amwa-126	16	77	patents	patent	NOUN
amwa-126	16	78	and	and	CCONJ
amwa-126	16	79	trade	trade	NOUN
amwa-126	16	80	secrets	secret	NOUN
amwa-126	16	81	.	.	PUNCT
amwa-126	17	1	a	a	DET
amwa-126	17	2	technology	technology	NOUN
amwa-126	17	3	patent	patent	NOUN
amwa-126	17	4	allows	allow	VERB
amwa-126	17	5	commercial	commercial	ADJ
amwa-126	17	6	organizations	organization	NOUN
amwa-126	17	7	to	to	PART
amwa-126	17	8	be	be	AUX
amwa-126	17	9	the	the	DET
amwa-126	17	10	sole	sole	ADJ
amwa-126	17	11	commercial	commercial	ADJ
amwa-126	17	12	provider	provider	NOUN
amwa-126	17	13	of	of	ADP
amwa-126	17	14	an	an	DET
amwa-126	17	15	innovative	innovative	ADJ
amwa-126	17	16	technology	technology	NOUN
amwa-126	17	17	(	(	PUNCT
amwa-126	17	18	a	a	DET
amwa-126	17	19	monopoly	monopoly	NOUN
amwa-126	17	20	)	)	PUNCT
amwa-126	17	21	for	for	ADP
amwa-126	17	22	a	a	DET
amwa-126	17	23	period	period	NOUN
amwa-126	17	24	of	of	ADP
amwa-126	17	25	time	time	NOUN
amwa-126	17	26	in	in	ADP
amwa-126	17	27	the	the	DET
amwa-126	17	28	jurisdiction	jurisdiction	NOUN
amwa-126	17	29	covered	cover	VERB
amwa-126	17	30	by	by	ADP
amwa-126	17	31	the	the	DET
amwa-126	17	32	granting	grant	VERB
amwa-126	17	33	office	office	NOUN
amwa-126	17	34	.	.	PUNCT
amwa-126	18	1	for	for	ADP
amwa-126	18	2	example	example	NOUN
amwa-126	18	3	,	,	PUNCT
amwa-126	18	4	in	in	ADP
amwa-126	18	5	the	the	DET
amwa-126	18	6	united	united	PROPN
amwa-126	18	7	states	states	PROPN
amwa-126	18	8	and	and	CCONJ
amwa-126	18	9	europe	europe	PROPN
amwa-126	18	10	,	,	PUNCT
amwa-126	18	11	most	most	ADJ
amwa-126	18	12	patents	patent	NOUN
amwa-126	18	13	are	be	AUX
amwa-126	18	14	granted	grant	VERB
amwa-126	18	15	for	for	ADP
amwa-126	18	16	20	20	NUM
amwa-126	18	17	years	year	NOUN
amwa-126	18	18	,	,	PUNCT
amwa-126	18	19	which	which	PRON
amwa-126	18	20	is	be	AUX
amwa-126	18	21	considered	consider	VERB
amwa-126	18	22	sufficient	sufficient	ADJ
amwa-126	18	23	time	time	NOUN
amwa-126	18	24	for	for	SCONJ
amwa-126	18	25	organizations	organization	NOUN
amwa-126	18	26	to	to	PART
amwa-126	18	27	recoup	recoup	VERB
amwa-126	18	28	the	the	DET
amwa-126	18	29	costs	cost	NOUN
amwa-126	18	30	of	of	ADP
amwa-126	18	31	research	research	NOUN
amwa-126	18	32	,	,	PUNCT
amwa-126	18	33	development	development	NOUN
amwa-126	18	34	,	,	PUNCT
amwa-126	18	35	and	and	CCONJ
amwa-126	18	36	commercialization.11,12	commercialization.11,12	VERB
amwa-126	18	37	for	for	ADP
amwa-126	18	38	many	many	ADJ
amwa-126	18	39	medical	medical	ADJ
amwa-126	18	40	,	,	PUNCT
amwa-126	18	41	scientific	scientific	ADJ
amwa-126	18	42	,	,	PUNCT
amwa-126	18	43	and	and	CCONJ
amwa-126	18	44	technical	technical	ADJ
amwa-126	18	45	fields	field	NOUN
amwa-126	18	46	,	,	PUNCT
amwa-126	18	47	20	20	NUM
amwa-126	18	48	years	year	NOUN
amwa-126	18	49	is	be	AUX
amwa-126	18	50	generally	generally	ADV
amwa-126	18	51	longer	long	ADJ
amwa-126	18	52	than	than	ADP
amwa-126	18	53	the	the	DET
amwa-126	18	54	market	market	NOUN
amwa-126	18	55	lifetime	lifetime	NOUN
amwa-126	18	56	of	of	ADP
amwa-126	18	57	most	most	ADJ
amwa-126	18	58	new	new	ADJ
amwa-126	18	59	products	product	NOUN
amwa-126	18	60	.	.	PUNCT
amwa-126	19	1	the	the	DET
amwa-126	19	2	intent	intent	NOUN
amwa-126	19	3	of	of	ADP
amwa-126	19	4	patent	patent	NOUN
amwa-126	19	5	protection	protection	NOUN
amwa-126	19	6	is	be	AUX
amwa-126	19	7	to	to	PART
amwa-126	19	8	enable	enable	VERB
amwa-126	19	9	companies	company	NOUN
amwa-126	19	10	to	to	PART
amwa-126	19	11	disclose	disclose	VERB
amwa-126	19	12	detailed	detailed	ADJ
amwa-126	19	13	information	information	NOUN
amwa-126	19	14	about	about	ADP
amwa-126	19	15	a	a	DET
amwa-126	19	16	scott	scott	PROPN
amwa-126	19	17	a.	a.	NOUN
amwa-126	19	18	mogull	mogull	PROPN
amwa-126	19	19	,	,	PUNCT
amwa-126	19	20	phd	phd	PROPN
amwa-126	19	21	/	/	SYM
amwa-126	19	22	texas	texas	PROPN
amwa-126	19	23	state	state	PROPN
amwa-126	19	24	university	university	PROPN
amwa-126	19	25	,	,	PUNCT
amwa-126	19	26	san	san	PROPN
amwa-126	19	27	marcos	marcos	PROPN
amwa-126	19	28	,	,	PUNCT
amwa-126	19	29	tx	tx	ADP
amwa-126	19	30	legal	legal	ADJ
amwa-126	19	31	and	and	CCONJ
amwa-126	19	32	ethical	ethical	ADJ
amwa-126	19	33	issues	issue	NOUN
amwa-126	19	34	in	in	ADP
amwa-126	19	35	technical	technical	ADJ
amwa-126	19	36	content	content	NOUN
amwa-126	19	37	marketing	market	VERB
amwa-126	19	38	http://www.amwajournal.org	http://www.amwajournal.org	X
amwa-126	19	39	amwajournal.org	amwajournal.org	X
amwa-126	19	40	55legal	55legal	PROPN
amwa-126	19	41	and	and	CCONJ
amwa-126	19	42	ethical	ethical	ADJ
amwa-126	19	43	issues	issue	NOUN
amwa-126	19	44	in	in	ADP
amwa-126	19	45	technical	technical	ADJ
amwa-126	19	46	content	content	NOUN
amwa-126	19	47	marketing	marketing	NOUN
amwa-126	19	48	technology	technology	NOUN
amwa-126	19	49	for	for	ADP
amwa-126	19	50	customer	customer	NOUN
amwa-126	19	51	use	use	NOUN
amwa-126	19	52	while	while	SCONJ
amwa-126	19	53	protecting	protect	VERB
amwa-126	19	54	sales	sale	NOUN
amwa-126	19	55	of	of	ADP
amwa-126	19	56	novel	novel	ADJ
amwa-126	19	57	technologies	technology	NOUN
amwa-126	19	58	.	.	PUNCT
amwa-126	20	1	although	although	SCONJ
amwa-126	20	2	technical	technical	ADJ
amwa-126	20	3	content	content	NOUN
amwa-126	20	4	marketing	marketing	NOUN
amwa-126	20	5	writers	writer	NOUN
amwa-126	20	6	often	often	ADV
amwa-126	20	7	avoid	avoid	VERB
amwa-126	20	8	revealing	reveal	VERB
amwa-126	20	9	detailed	detailed	ADJ
amwa-126	20	10	information	information	NOUN
amwa-126	20	11	about	about	ADP
amwa-126	20	12	novel	novel	ADJ
amwa-126	20	13	technology	technology	NOUN
amwa-126	20	14	,	,	PUNCT
amwa-126	20	15	much	much	ADJ
amwa-126	20	16	of	of	ADP
amwa-126	20	17	this	this	DET
amwa-126	20	18	technical	technical	ADJ
amwa-126	20	19	information	information	NOUN
amwa-126	20	20	is	be	AUX
amwa-126	20	21	publicly	publicly	ADV
amwa-126	20	22	available	available	ADJ
amwa-126	20	23	in	in	ADP
amwa-126	20	24	us	us	PROPN
amwa-126	20	25	patents	patent	NOUN
amwa-126	20	26	,	,	PUNCT
amwa-126	20	27	which	which	PRON
amwa-126	20	28	are	be	AUX
amwa-126	20	29	typically	typically	ADV
amwa-126	20	30	published	publish	VERB
amwa-126	20	31	and	and	CCONJ
amwa-126	20	32	available	available	ADJ
amwa-126	20	33	18	18	NUM
amwa-126	20	34	months	month	NOUN
amwa-126	20	35	after	after	ADP
amwa-126	20	36	the	the	DET
amwa-126	20	37	filing	filing	NOUN
amwa-126	20	38	date	date	NOUN
amwa-126	20	39	.	.	PUNCT
amwa-126	21	1	thus	thus	ADV
amwa-126	21	2	,	,	PUNCT
amwa-126	21	3	withholding	withhold	VERB
amwa-126	21	4	technical	technical	ADJ
amwa-126	21	5	information	information	NOUN
amwa-126	21	6	in	in	ADP
amwa-126	21	7	technical	technical	ADJ
amwa-126	21	8	content	content	NOUN
amwa-126	21	9	marketing	marketing	NOUN
amwa-126	21	10	generally	generally	ADV
amwa-126	21	11	imposes	impose	VERB
amwa-126	21	12	a	a	DET
amwa-126	21	13	greater	great	ADJ
amwa-126	21	14	hinderance	hinderance	NOUN
amwa-126	21	15	and	and	CCONJ
amwa-126	21	16	annoyance	annoyance	NOUN
amwa-126	21	17	to	to	ADP
amwa-126	21	18	technical	technical	ADJ
amwa-126	21	19	consumers	consumer	NOUN
amwa-126	21	20	(	(	PUNCT
amwa-126	21	21	for	for	ADP
amwa-126	21	22	example	example	NOUN
amwa-126	21	23	,	,	PUNCT
amwa-126	21	24	physicians	physician	NOUN
amwa-126	21	25	or	or	CCONJ
amwa-126	21	26	patients	patient	NOUN
amwa-126	21	27	)	)	PUNCT
amwa-126	21	28	than	than	ADP
amwa-126	21	29	competitors	competitor	NOUN
amwa-126	21	30	who	who	PRON
amwa-126	21	31	are	be	AUX
amwa-126	21	32	familiar	familiar	ADJ
amwa-126	21	33	with	with	ADP
amwa-126	21	34	researching	research	VERB
amwa-126	21	35	patents	patent	NOUN
amwa-126	21	36	as	as	ADV
amwa-126	21	37	well	well	ADV
amwa-126	21	38	as	as	ADP
amwa-126	21	39	the	the	DET
amwa-126	21	40	scientific	scientific	ADJ
amwa-126	21	41	literature	literature	NOUN
amwa-126	21	42	to	to	PART
amwa-126	21	43	understand	understand	VERB
amwa-126	21	44	patented	patent	VERB
amwa-126	21	45	or	or	CCONJ
amwa-126	21	46	researched	research	VERB
amwa-126	21	47	innovations	innovation	NOUN
amwa-126	21	48	.	.	PUNCT
amwa-126	22	1	the	the	DET
amwa-126	22	2	second	second	ADJ
amwa-126	22	3	form	form	NOUN
amwa-126	22	4	of	of	ADP
amwa-126	22	5	protection	protection	NOUN
amwa-126	22	6	,	,	PUNCT
amwa-126	22	7	trade	trade	NOUN
amwa-126	22	8	secret	secret	NOUN
amwa-126	22	9	,	,	PUNCT
amwa-126	22	10	is	be	AUX
amwa-126	22	11	information	information	NOUN
amwa-126	22	12	about	about	ADP
amwa-126	22	13	a	a	DET
amwa-126	22	14	technology	technology	NOUN
amwa-126	22	15	or	or	CCONJ
amwa-126	22	16	manufacturing	manufacturing	NOUN
amwa-126	22	17	process	process	NOUN
amwa-126	22	18	that	that	PRON
amwa-126	22	19	has	have	AUX
amwa-126	22	20	been	be	AUX
amwa-126	22	21	developed	develop	VERB
amwa-126	22	22	by	by	ADP
amwa-126	22	23	an	an	DET
amwa-126	22	24	organization	organization	NOUN
amwa-126	22	25	and	and	CCONJ
amwa-126	22	26	is	be	AUX
amwa-126	22	27	protected	protect	VERB
amwa-126	22	28	through	through	ADP
amwa-126	22	29	withholding	withhold	VERB
amwa-126	22	30	proprietary	proprietary	ADJ
amwa-126	22	31	information	information	NOUN
amwa-126	22	32	from	from	ADP
amwa-126	22	33	individuals	individual	NOUN
amwa-126	22	34	outside	outside	ADP
amwa-126	22	35	of	of	ADP
amwa-126	22	36	an	an	DET
amwa-126	22	37	organization	organization	NOUN
amwa-126	22	38	.	.	PUNCT
amwa-126	23	1	in	in	ADP
amwa-126	23	2	general	general	ADJ
amwa-126	23	3	,	,	PUNCT
amwa-126	23	4	trade	trade	NOUN
amwa-126	23	5	secrets	secret	NOUN
amwa-126	23	6	worth	worth	ADJ
amwa-126	23	7	protecting	protect	VERB
amwa-126	23	8	are	be	AUX
amwa-126	23	9	those	those	PRON
amwa-126	23	10	that	that	PRON
amwa-126	23	11	have	have	VERB
amwa-126	23	12	some	some	DET
amwa-126	23	13	commercial	commercial	ADJ
amwa-126	23	14	value	value	NOUN
amwa-126	23	15	,	,	PUNCT
amwa-126	23	16	which	which	PRON
amwa-126	23	17	may	may	AUX
amwa-126	23	18	include	include	VERB
amwa-126	23	19	an	an	DET
amwa-126	23	20	innovative	innovative	ADJ
amwa-126	23	21	process	process	NOUN
amwa-126	23	22	manufacturing	manufacturing	NOUN
amwa-126	23	23	process	process	NOUN
amwa-126	23	24	a	a	DET
amwa-126	23	25	technical	technical	ADJ
amwa-126	23	26	product	product	NOUN
amwa-126	23	27	rather	rather	ADV
amwa-126	23	28	than	than	ADP
amwa-126	23	29	the	the	DET
amwa-126	23	30	technical	technical	ADJ
amwa-126	23	31	product	product	NOUN
amwa-126	23	32	itself	itself	PRON
amwa-126	23	33	.	.	PUNCT
amwa-126	24	1	many	many	ADJ
amwa-126	24	2	trade	trade	NOUN
amwa-126	24	3	secrets	secret	NOUN
amwa-126	24	4	are	be	AUX
amwa-126	24	5	not	not	PART
amwa-126	24	6	eligible	eligible	ADJ
amwa-126	24	7	for	for	ADP
amwa-126	24	8	patent	patent	NOUN
amwa-126	24	9	protection	protection	NOUN
amwa-126	24	10	,	,	PUNCT
amwa-126	24	11	so	so	ADV
amwa-126	24	12	,	,	PUNCT
amwa-126	24	13	in	in	ADP
amwa-126	24	14	contrast	contrast	NOUN
amwa-126	24	15	to	to	ADP
amwa-126	24	16	patented	patented	ADJ
amwa-126	24	17	technologies	technology	NOUN
amwa-126	24	18	,	,	PUNCT
amwa-126	24	19	trade	trade	NOUN
amwa-126	24	20	secrets	secret	NOUN
amwa-126	24	21	inadvertently	inadvertently	ADV
amwa-126	24	22	divulged	divulge	VERB
amwa-126	24	23	technical	technical	ADJ
amwa-126	24	24	content	content	NOUN
amwa-126	24	25	marketing	marketing	NOUN
amwa-126	24	26	would	would	AUX
amwa-126	24	27	undermine	undermine	VERB
amwa-126	24	28	this	this	DET
amwa-126	24	29	competitive	competitive	ADJ
amwa-126	24	30	advantage	advantage	NOUN
amwa-126	24	31	.	.	PUNCT
amwa-126	25	1	many	many	ADJ
amwa-126	25	2	organizations	organization	NOUN
amwa-126	25	3	require	require	VERB
amwa-126	25	4	employees	employee	NOUN
amwa-126	25	5	and	and	CCONJ
amwa-126	25	6	contractors	contractor	NOUN
amwa-126	25	7	to	to	PART
amwa-126	25	8	sign	sign	VERB
amwa-126	25	9	a	a	DET
amwa-126	25	10	nondisclosure	nondisclosure	NOUN
amwa-126	25	11	agreement	agreement	NOUN
amwa-126	25	12	(	(	PUNCT
amwa-126	25	13	nda	nda	PROPN
amwa-126	25	14	)	)	PUNCT
amwa-126	25	15	or	or	CCONJ
amwa-126	25	16	a	a	DET
amwa-126	25	17	confidentiality	confidentiality	NOUN
amwa-126	25	18	agreement	agreement	NOUN
amwa-126	25	19	that	that	PRON
amwa-126	25	20	places	place	VERB
amwa-126	25	21	an	an	DET
amwa-126	25	22	individual	individual	NOUN
amwa-126	25	23	personally	personally	ADV
amwa-126	25	24	liable	liable	ADJ
amwa-126	25	25	for	for	ADP
amwa-126	25	26	information	information	NOUN
amwa-126	25	27	divulged	divulge	VERB
amwa-126	25	28	.	.	PUNCT
amwa-126	26	1	aside	aside	ADV
amwa-126	26	2	from	from	ADP
amwa-126	26	3	trade	trade	NOUN
amwa-126	26	4	secrets	secret	NOUN
amwa-126	26	5	,	,	PUNCT
amwa-126	26	6	marketing	marketing	NOUN
amwa-126	26	7	copywriters	copywriter	NOUN
amwa-126	26	8	in	in	ADP
amwa-126	26	9	technical	technical	ADJ
amwa-126	26	10	fields	field	NOUN
amwa-126	26	11	may	may	AUX
amwa-126	26	12	find	find	VERB
amwa-126	26	13	that	that	SCONJ
amwa-126	26	14	sharing	share	VERB
amwa-126	26	15	technical	technical	ADJ
amwa-126	26	16	product	product	NOUN
amwa-126	26	17	information	information	NOUN
amwa-126	26	18	in	in	ADP
amwa-126	26	19	technical	technical	ADJ
amwa-126	26	20	content	content	NOUN
amwa-126	26	21	marketing	marketing	NOUN
amwa-126	26	22	helps	help	VERB
amwa-126	26	23	construct	construct	VERB
amwa-126	26	24	the	the	DET
amwa-126	26	25	ethos	ethos	NOUN
amwa-126	26	26	of	of	ADP
amwa-126	26	27	an	an	DET
amwa-126	26	28	organization	organization	NOUN
amwa-126	26	29	and	and	CCONJ
amwa-126	26	30	create	create	VERB
amwa-126	26	31	a	a	DET
amwa-126	26	32	positive	positive	ADJ
amwa-126	26	33	brand	brand	NOUN
amwa-126	26	34	image	image	NOUN
amwa-126	26	35	.	.	PUNCT
amwa-126	27	1	in	in	ADP
amwa-126	27	2	particular	particular	ADJ
amwa-126	27	3	,	,	PUNCT
amwa-126	27	4	this	this	DET
amwa-126	27	5	sharing	sharing	NOUN
amwa-126	27	6	of	of	ADP
amwa-126	27	7	information	information	NOUN
amwa-126	27	8	is	be	AUX
amwa-126	27	9	most	most	ADV
amwa-126	27	10	important	important	ADJ
amwa-126	27	11	to	to	ADP
amwa-126	27	12	technical	technical	ADJ
amwa-126	27	13	consumers	consumer	NOUN
amwa-126	27	14	in	in	ADP
amwa-126	27	15	the	the	DET
amwa-126	27	16	early	early	ADJ
amwa-126	27	17	market	market	NOUN
amwa-126	27	18	,	,	PUNCT
amwa-126	27	19	who	who	PRON
amwa-126	27	20	have	have	VERB
amwa-126	27	21	a	a	DET
amwa-126	27	22	strong	strong	ADJ
amwa-126	27	23	curiosity	curiosity	NOUN
amwa-126	27	24	and	and	CCONJ
amwa-126	27	25	interest	interest	NOUN
amwa-126	27	26	to	to	PART
amwa-126	27	27	understand	understand	VERB
amwa-126	27	28	technical	technical	ADJ
amwa-126	27	29	innovations.13	innovations.13	NOUN
amwa-126	27	30	this	this	DET
amwa-126	27	31	sharing	sharing	NOUN
amwa-126	27	32	of	of	ADP
amwa-126	27	33	technical	technical	ADJ
amwa-126	27	34	information	information	NOUN
amwa-126	27	35	is	be	AUX
amwa-126	27	36	often	often	ADV
amwa-126	27	37	a	a	DET
amwa-126	27	38	concern	concern	NOUN
amwa-126	27	39	for	for	ADP
amwa-126	27	40	marketing	marketing	NOUN
amwa-126	27	41	copywriters	copywriter	NOUN
amwa-126	27	42	in	in	ADP
amwa-126	27	43	technical	technical	ADJ
amwa-126	27	44	industries	industry	NOUN
amwa-126	27	45	who	who	PRON
amwa-126	27	46	typically	typically	ADV
amwa-126	27	47	provide	provide	VERB
amwa-126	27	48	relevant	relevant	ADJ
amwa-126	27	49	details	detail	NOUN
amwa-126	27	50	,	,	PUNCT
amwa-126	27	51	such	such	ADJ
amwa-126	27	52	as	as	ADP
amwa-126	27	53	detailed	detailed	ADJ
amwa-126	27	54	understanding	understanding	NOUN
amwa-126	27	55	of	of	ADP
amwa-126	27	56	molecular	molecular	ADJ
amwa-126	27	57	actions	action	NOUN
amwa-126	27	58	and	and	CCONJ
amwa-126	27	59	results	result	NOUN
amwa-126	27	60	from	from	ADP
amwa-126	27	61	clinical	clinical	ADJ
amwa-126	27	62	trials	trial	NOUN
amwa-126	27	63	in	in	ADP
amwa-126	27	64	patient	patient	ADJ
amwa-126	27	65	communication	communication	NOUN
amwa-126	27	66	.	.	PUNCT
amwa-126	28	1	apart	apart	ADV
amwa-126	28	2	from	from	ADP
amwa-126	28	3	aristotelian	aristotelian	ADJ
amwa-126	28	4	persuasion	persuasion	NOUN
amwa-126	28	5	strategies	strategy	NOUN
amwa-126	28	6	and	and	CCONJ
amwa-126	28	7	consumer	consumer	NOUN
amwa-126	28	8	needs	need	NOUN
amwa-126	28	9	for	for	ADP
amwa-126	28	10	information	information	NOUN
amwa-126	28	11	,	,	PUNCT
amwa-126	28	12	copywriters	copywriter	NOUN
amwa-126	28	13	of	of	ADP
amwa-126	28	14	technical	technical	ADJ
amwa-126	28	15	content	content	NOUN
amwa-126	28	16	marketing	marketing	NOUN
amwa-126	28	17	also	also	ADV
amwa-126	28	18	need	need	VERB
amwa-126	28	19	to	to	PART
amwa-126	28	20	consider	consider	VERB
amwa-126	28	21	the	the	DET
amwa-126	28	22	legal	legal	ADJ
amwa-126	28	23	obligations	obligation	NOUN
amwa-126	28	24	of	of	ADP
amwa-126	28	25	providing	provide	VERB
amwa-126	28	26	information	information	NOUN
amwa-126	28	27	that	that	PRON
amwa-126	28	28	is	be	AUX
amwa-126	28	29	necessary	necessary	ADJ
amwa-126	28	30	for	for	ADP
amwa-126	28	31	the	the	DET
amwa-126	28	32	safe	safe	ADJ
amwa-126	28	33	use	use	NOUN
amwa-126	28	34	of	of	ADP
amwa-126	28	35	a	a	DET
amwa-126	28	36	product	product	NOUN
amwa-126	28	37	.	.	PUNCT
amwa-126	29	1	truth	truth	NOUN
amwa-126	29	2	in	in	ADP
amwa-126	29	3	advertising	advertising	NOUN
amwa-126	29	4	in	in	ADP
amwa-126	29	5	the	the	DET
amwa-126	29	6	united	united	PROPN
amwa-126	29	7	states	states	PROPN
amwa-126	29	8	,	,	PUNCT
amwa-126	29	9	as	as	ADV
amwa-126	29	10	well	well	ADV
amwa-126	29	11	as	as	ADP
amwa-126	29	12	the	the	DET
amwa-126	29	13	european	european	PROPN
amwa-126	29	14	union	union	PROPN
amwa-126	29	15	and	and	CCONJ
amwa-126	29	16	many	many	ADJ
amwa-126	29	17	other	other	ADJ
amwa-126	29	18	regions	region	NOUN
amwa-126	29	19	,	,	PUNCT
amwa-126	29	20	advertising	advertising	NOUN
amwa-126	29	21	(	(	PUNCT
amwa-126	29	22	as	as	ADV
amwa-126	29	23	well	well	ADV
amwa-126	29	24	as	as	ADP
amwa-126	29	25	all	all	DET
amwa-126	29	26	forms	form	NOUN
amwa-126	29	27	of	of	ADP
amwa-126	29	28	marketing	marketing	NOUN
amwa-126	29	29	or	or	CCONJ
amwa-126	29	30	advertising	advertising	NOUN
amwa-126	29	31	)	)	PUNCT
amwa-126	29	32	is	be	AUX
amwa-126	29	33	legally	legally	ADV
amwa-126	29	34	required	require	VERB
amwa-126	29	35	to14	to14	PROPN
amwa-126	29	36	-	-	PUNCT
amwa-126	29	37	16	16	NUM
amwa-126	29	38	•	•	NOUN
amwa-126	29	39	be	be	AUX
amwa-126	29	40	truthful	truthful	ADJ
amwa-126	29	41	and	and	CCONJ
amwa-126	29	42	nondeceptive	nondeceptive	ADJ
amwa-126	29	43	(	(	PUNCT
amwa-126	29	44	in	in	ADP
amwa-126	29	45	any	any	DET
amwa-126	29	46	part	part	NOUN
amwa-126	29	47	or	or	CCONJ
amwa-126	29	48	as	as	ADP
amwa-126	29	49	a	a	DET
amwa-126	29	50	whole	whole	NOUN
amwa-126	29	51	)	)	PUNCT
amwa-126	29	52	and	and	CCONJ
amwa-126	29	53	•	•	NUM
amwa-126	29	54	have	have	VERB
amwa-126	29	55	evidence	evidence	NOUN
amwa-126	29	56	to	to	PART
amwa-126	29	57	support	support	VERB
amwa-126	29	58	objective	objective	ADJ
amwa-126	29	59	statements	statement	NOUN
amwa-126	29	60	of	of	ADP
amwa-126	29	61	fact	fact	NOUN
amwa-126	29	62	(	(	PUNCT
amwa-126	29	63	using	use	VERB
amwa-126	29	64	appropriate	appropriate	ADJ
amwa-126	29	65	and	and	CCONJ
amwa-126	29	66	widely	widely	ADV
amwa-126	29	67	accepted	accept	VERB
amwa-126	29	68	methods	method	NOUN
amwa-126	29	69	of	of	ADP
amwa-126	29	70	collecting	collect	VERB
amwa-126	29	71	such	such	ADJ
amwa-126	29	72	evidence	evidence	NOUN
amwa-126	29	73	)	)	PUNCT
amwa-126	29	74	.	.	PUNCT
amwa-126	30	1	any	any	DET
amwa-126	30	2	marketing	marketing	NOUN
amwa-126	30	3	content	content	NOUN
amwa-126	30	4	that	that	PRON
amwa-126	30	5	is	be	AUX
amwa-126	30	6	inaccurate	inaccurate	ADJ
amwa-126	30	7	,	,	PUNCT
amwa-126	30	8	misleading	misleading	ADJ
amwa-126	30	9	,	,	PUNCT
amwa-126	30	10	or	or	CCONJ
amwa-126	30	11	unproven	unproven	ADJ
amwa-126	30	12	is	be	AUX
amwa-126	30	13	considered	consider	VERB
amwa-126	30	14	false	false	ADJ
amwa-126	30	15	(	(	PUNCT
amwa-126	30	16	or	or	CCONJ
amwa-126	30	17	deceptive	deceptive	ADJ
amwa-126	30	18	)	)	PUNCT
amwa-126	30	19	advertising	advertising	NOUN
amwa-126	30	20	and	and	CCONJ
amwa-126	30	21	is	be	AUX
amwa-126	30	22	subject	subject	ADJ
amwa-126	30	23	to	to	ADP
amwa-126	30	24	legal	legal	ADJ
amwa-126	30	25	action	action	NOUN
amwa-126	30	26	against	against	ADP
amwa-126	30	27	an	an	DET
amwa-126	30	28	organization	organization	NOUN
amwa-126	30	29	or	or	CCONJ
amwa-126	30	30	freelancer	freelancer	NOUN
amwa-126	30	31	.	.	PUNCT
amwa-126	31	1	in	in	ADP
amwa-126	31	2	technical	technical	ADJ
amwa-126	31	3	content	content	NOUN
amwa-126	31	4	marketing	marketing	NOUN
amwa-126	31	5	,	,	PUNCT
amwa-126	31	6	the	the	DET
amwa-126	31	7	most	most	ADV
amwa-126	31	8	relevant	relevant	ADJ
amwa-126	31	9	considerations	consideration	NOUN
amwa-126	31	10	are	be	AUX
amwa-126	31	11	to	to	PART
amwa-126	31	12	ensure	ensure	VERB
amwa-126	31	13	the	the	DET
amwa-126	31	14	truth	truth	NOUN
amwa-126	31	15	and	and	CCONJ
amwa-126	31	16	accuracy	accuracy	NOUN
amwa-126	31	17	of	of	ADP
amwa-126	31	18	all	all	DET
amwa-126	31	19	content	content	NOUN
amwa-126	31	20	.	.	PUNCT
amwa-126	32	1	as	as	SCONJ
amwa-126	32	2	mentioned	mention	VERB
amwa-126	32	3	previously	previously	ADV
amwa-126	32	4	,	,	PUNCT
amwa-126	32	5	both	both	CCONJ
amwa-126	32	6	the	the	DET
amwa-126	32	7	expressed	express	VERB
amwa-126	32	8	and	and	CCONJ
amwa-126	32	9	implied	imply	VERB
amwa-126	32	10	claims	claim	NOUN
amwa-126	32	11	(	(	PUNCT
amwa-126	32	12	or	or	CCONJ
amwa-126	32	13	factual	factual	ADJ
amwa-126	32	14	,	,	PUNCT
amwa-126	32	15	objective	objective	ADJ
amwa-126	32	16	statements	statement	NOUN
amwa-126	32	17	)	)	PUNCT
amwa-126	32	18	in	in	ADP
amwa-126	32	19	marketing	marketing	NOUN
amwa-126	32	20	must	must	AUX
amwa-126	32	21	be	be	AUX
amwa-126	32	22	accurate	accurate	ADJ
amwa-126	32	23	and	and	CCONJ
amwa-126	32	24	supported	support	VERB
amwa-126	32	25	by	by	ADP
amwa-126	32	26	evidence	evidence	NOUN
amwa-126	32	27	.	.	PUNCT
amwa-126	33	1	furthermore	furthermore	ADV
amwa-126	33	2	,	,	PUNCT
amwa-126	33	3	the	the	DET
amwa-126	33	4	overall	overall	ADJ
amwa-126	33	5	context	context	NOUN
amwa-126	33	6	of	of	ADP
amwa-126	33	7	the	the	DET
amwa-126	33	8	text	text	NOUN
amwa-126	33	9	and	and	CCONJ
amwa-126	33	10	document	document	NOUN
amwa-126	33	11	(	(	PUNCT
amwa-126	33	12	including	include	VERB
amwa-126	33	13	visuals	visual	NOUN
amwa-126	33	14	)	)	PUNCT
amwa-126	33	15	must	must	AUX
amwa-126	33	16	not	not	PART
amwa-126	33	17	be	be	AUX
amwa-126	33	18	misleading	misleading	ADJ
amwa-126	33	19	to	to	ADP
amwa-126	33	20	a	a	DET
amwa-126	33	21	“	"	PUNCT
amwa-126	33	22	reasonable	reasonable	ADJ
amwa-126	33	23	consumer	consumer	NOUN
amwa-126	33	24	”	"	PUNCT
amwa-126	33	25	as	as	SCONJ
amwa-126	33	26	interpreted	interpret	VERB
amwa-126	33	27	by	by	ADP
amwa-126	33	28	regulators.15	regulators.15	NOUN
amwa-126	33	29	at	at	ADP
amwa-126	33	30	the	the	DET
amwa-126	33	31	simplest	simple	ADJ
amwa-126	33	32	level	level	NOUN
amwa-126	33	33	,	,	PUNCT
amwa-126	33	34	any	any	DET
amwa-126	33	35	expressed	expressed	ADJ
amwa-126	33	36	claim	claim	NOUN
amwa-126	33	37	,	,	PUNCT
amwa-126	33	38	or	or	CCONJ
amwa-126	33	39	one	one	NUM
amwa-126	33	40	that	that	PRON
amwa-126	33	41	is	be	AUX
amwa-126	33	42	explicitly	explicitly	ADV
amwa-126	33	43	stated	state	VERB
amwa-126	33	44	,	,	PUNCT
amwa-126	33	45	must	must	AUX
amwa-126	33	46	be	be	AUX
amwa-126	33	47	accurate	accurate	ADJ
amwa-126	33	48	and	and	CCONJ
amwa-126	33	49	truthful	truthful	ADJ
amwa-126	33	50	.	.	PUNCT
amwa-126	34	1	for	for	ADP
amwa-126	34	2	example	example	NOUN
amwa-126	34	3	,	,	PUNCT
amwa-126	34	4	the	the	DET
amwa-126	34	5	united	united	PROPN
amwa-126	34	6	states	states	PROPN
amwa-126	34	7	federal	federal	PROPN
amwa-126	34	8	trade	trade	PROPN
amwa-126	34	9	commission	commission	PROPN
amwa-126	34	10	(	(	PUNCT
amwa-126	34	11	ftc	ftc	PROPN
amwa-126	34	12	)	)	PUNCT
amwa-126	34	13	,	,	PUNCT
amwa-126	34	14	the	the	DET
amwa-126	34	15	governmental	governmental	ADJ
amwa-126	34	16	organization	organization	NOUN
amwa-126	34	17	that	that	PRON
amwa-126	34	18	monitors	monitor	VERB
amwa-126	34	19	most	most	ADJ
amwa-126	34	20	forms	form	NOUN
amwa-126	34	21	of	of	ADP
amwa-126	34	22	advertising	advertising	NOUN
amwa-126	34	23	in	in	ADP
amwa-126	34	24	the	the	DET
amwa-126	34	25	united	united	PROPN
amwa-126	34	26	states	states	PROPN
amwa-126	34	27	,	,	PUNCT
amwa-126	34	28	provides	provide	VERB
amwa-126	34	29	the	the	DET
amwa-126	34	30	following	following	ADJ
amwa-126	34	31	example	example	NOUN
amwa-126	34	32	of	of	ADP
amwa-126	34	33	expressed	express	VERB
amwa-126	34	34	claim	claim	NOUN
amwa-126	34	35	,	,	PUNCT
amwa-126	34	36	“	"	PUNCT
amwa-126	34	37	abc	abc	PROPN
amwa-126	34	38	refrigerators	refrigerator	NOUN
amwa-126	34	39	will	will	AUX
amwa-126	34	40	reduce	reduce	VERB
amwa-126	34	41	your	your	PRON
amwa-126	34	42	energy	energy	NOUN
amwa-126	34	43	costs	cost	NOUN
amwa-126	34	44	by	by	ADP
amwa-126	34	45	25%.”15	25%.”15	NUM
amwa-126	34	46	in	in	ADP
amwa-126	34	47	contrast	contrast	NOUN
amwa-126	34	48	,	,	PUNCT
amwa-126	34	49	an	an	DET
amwa-126	34	50	implied	imply	VERB
amwa-126	34	51	claim	claim	NOUN
amwa-126	34	52	is	be	AUX
amwa-126	34	53	made	make	VERB
amwa-126	34	54	indirectly	indirectly	ADV
amwa-126	34	55	or	or	CCONJ
amwa-126	34	56	by	by	ADP
amwa-126	34	57	inference	inference	NOUN
amwa-126	34	58	,	,	PUNCT
amwa-126	34	59	such	such	ADJ
amwa-126	34	60	as	as	ADP
amwa-126	34	61	,	,	PUNCT
amwa-126	34	62	“	"	PUNCT
amwa-126	34	63	abc	abc	PROPN
amwa-126	34	64	mouthwash	mouthwash	NOUN
amwa-126	34	65	kills	kill	VERB
amwa-126	34	66	the	the	DET
amwa-126	34	67	germs	germ	NOUN
amwa-126	34	68	that	that	PRON
amwa-126	34	69	cause	cause	VERB
amwa-126	34	70	colds	cold	NOUN
amwa-126	34	71	.	.	PUNCT
amwa-126	35	1	”15	”15	PROPN
amwa-126	35	2	according	accord	VERB
amwa-126	35	3	to	to	ADP
amwa-126	35	4	the	the	DET
amwa-126	35	5	ftc	ftc	PROPN
amwa-126	35	6	,	,	PUNCT
amwa-126	35	7	a	a	DET
amwa-126	35	8	“	"	PUNCT
amwa-126	35	9	reasonable	reasonable	ADJ
amwa-126	35	10	consumer	consumer	NOUN
amwa-126	35	11	”	"	PUNCT
amwa-126	35	12	could	could	AUX
amwa-126	35	13	make	make	VERB
amwa-126	35	14	a	a	DET
amwa-126	35	15	logical	logical	ADJ
amwa-126	35	16	connection	connection	NOUN
amwa-126	35	17	between	between	ADP
amwa-126	35	18	these	these	DET
amwa-126	35	19	2	2	NUM
amwa-126	35	20	statements	statement	NOUN
amwa-126	35	21	in	in	ADP
amwa-126	35	22	an	an	DET
amwa-126	35	23	implied	imply	VERB
amwa-126	35	24	claim	claim	NOUN
amwa-126	35	25	and	and	CCONJ
amwa-126	35	26	conclude	conclude	VERB
amwa-126	35	27	that	that	SCONJ
amwa-126	35	28	the	the	DET
amwa-126	35	29	mouthwash	mouthwash	NOUN
amwa-126	35	30	will	will	AUX
amwa-126	35	31	prevent	prevent	VERB
amwa-126	35	32	colds.15	colds.15	NOUN
amwa-126	35	33	in	in	ADP
amwa-126	35	34	this	this	DET
amwa-126	35	35	example	example	NOUN
amwa-126	35	36	provided	provide	VERB
amwa-126	35	37	by	by	ADP
amwa-126	35	38	the	the	DET
amwa-126	35	39	ftc	ftc	PROPN
amwa-126	35	40	,	,	PUNCT
amwa-126	35	41	the	the	DET
amwa-126	35	42	writer	writer	NOUN
amwa-126	35	43	’s	’s	PART
amwa-126	35	44	intent	intent	NOUN
amwa-126	35	45	is	be	AUX
amwa-126	35	46	to	to	PART
amwa-126	35	47	mislead	mislead	VERB
amwa-126	35	48	readers	reader	NOUN
amwa-126	35	49	and	and	CCONJ
amwa-126	35	50	imply	imply	VERB
amwa-126	35	51	the	the	DET
amwa-126	35	52	use	use	NOUN
amwa-126	35	53	of	of	ADP
amwa-126	35	54	a	a	DET
amwa-126	35	55	particular	particular	ADJ
amwa-126	35	56	product	product	NOUN
amwa-126	35	57	(	(	PUNCT
amwa-126	35	58	mouthwash	mouthwash	NOUN
amwa-126	35	59	)	)	PUNCT
amwa-126	35	60	would	would	AUX
amwa-126	35	61	be	be	AUX
amwa-126	35	62	a	a	DET
amwa-126	35	63	useful	useful	ADJ
amwa-126	35	64	product	product	NOUN
amwa-126	35	65	for	for	ADP
amwa-126	35	66	treating	treat	VERB
amwa-126	35	67	colds	cold	NOUN
amwa-126	35	68	.	.	PUNCT
amwa-126	36	1	by	by	ADP
amwa-126	36	2	law	law	NOUN
amwa-126	36	3	,	,	PUNCT
amwa-126	36	4	both	both	PRON
amwa-126	36	5	expressed	express	VERB
amwa-126	36	6	and	and	CCONJ
amwa-126	36	7	implied	imply	VERB
amwa-126	36	8	claims	claim	NOUN
amwa-126	36	9	must	must	AUX
amwa-126	36	10	be	be	AUX
amwa-126	36	11	verified	verify	VERB
amwa-126	36	12	by	by	ADP
amwa-126	36	13	scientific	scientific	ADJ
amwa-126	36	14	evidence	evidence	NOUN
amwa-126	36	15	using	use	VERB
amwa-126	36	16	appropriate	appropriate	ADJ
amwa-126	36	17	investigation	investigation	NOUN
amwa-126	36	18	methods	method	NOUN
amwa-126	36	19	.	.	PUNCT
amwa-126	37	1	another	another	DET
amwa-126	37	2	realm	realm	NOUN
amwa-126	37	3	of	of	ADP
amwa-126	37	4	concern	concern	NOUN
amwa-126	37	5	is	be	AUX
amwa-126	37	6	personal	personal	ADJ
amwa-126	37	7	experience	experience	NOUN
amwa-126	37	8	or	or	CCONJ
amwa-126	37	9	customer	customer	NOUN
amwa-126	37	10	anecdotes	anecdote	NOUN
amwa-126	37	11	(	(	PUNCT
amwa-126	37	12	especially	especially	ADV
amwa-126	37	13	for	for	ADP
amwa-126	37	14	health	health	NOUN
amwa-126	37	15	-	-	PUNCT
amwa-126	37	16	related	relate	VERB
amwa-126	37	17	claims	claim	NOUN
amwa-126	37	18	)	)	PUNCT
amwa-126	37	19	,	,	PUNCT
amwa-126	37	20	which	which	PRON
amwa-126	37	21	are	be	AUX
amwa-126	37	22	not	not	PART
amwa-126	37	23	considered	consider	VERB
amwa-126	37	24	appropriate	appropriate	ADJ
amwa-126	37	25	evidence	evidence	NOUN
amwa-126	37	26	to	to	PART
amwa-126	37	27	support	support	VERB
amwa-126	37	28	these	these	DET
amwa-126	37	29	types	type	NOUN
amwa-126	37	30	of	of	ADP
amwa-126	37	31	claims.15,16	claims.15,16	ADJ
amwa-126	37	32	subjective	subjective	ADJ
amwa-126	37	33	claims	claim	NOUN
amwa-126	37	34	made	make	VERB
amwa-126	37	35	by	by	ADP
amwa-126	37	36	a	a	DET
amwa-126	37	37	company	company	NOUN
amwa-126	37	38	are	be	AUX
amwa-126	37	39	more	more	ADV
amwa-126	37	40	difficult	difficult	ADJ
amwa-126	37	41	for	for	SCONJ
amwa-126	37	42	the	the	DET
amwa-126	37	43	ftc	ftc	PROPN
amwa-126	37	44	to	to	PART
amwa-126	37	45	evaluate	evaluate	VERB
amwa-126	37	46	and	and	CCONJ
amwa-126	37	47	often	often	ADV
amwa-126	37	48	receive	receive	VERB
amwa-126	37	49	less	less	ADJ
amwa-126	37	50	scrutiny.14,16,17	scrutiny.14,16,17	ADJ
amwa-126	37	51	thus	thus	ADV
amwa-126	37	52	,	,	PUNCT
amwa-126	37	53	overstated	overstate	VERB
amwa-126	37	54	subjective	subjective	ADJ
amwa-126	37	55	claims	claim	NOUN
amwa-126	37	56	,	,	PUNCT
amwa-126	37	57	or	or	CCONJ
amwa-126	37	58	“	"	PUNCT
amwa-126	37	59	puffery	puffery	NOUN
amwa-126	37	60	”	"	PUNCT
amwa-126	37	61	,	,	PUNCT
amwa-126	37	62	are	be	AUX
amwa-126	37	63	relatively	relatively	ADV
amwa-126	37	64	prominent	prominent	ADJ
amwa-126	37	65	in	in	ADP
amwa-126	37	66	consumer	consumer	NOUN
amwa-126	37	67	advertising.16	advertising.16	ADV
amwa-126	37	68	in	in	ADP
amwa-126	37	69	many	many	ADJ
amwa-126	37	70	cases	case	NOUN
amwa-126	37	71	,	,	PUNCT
amwa-126	37	72	simply	simply	ADV
amwa-126	37	73	stating	state	VERB
amwa-126	37	74	that	that	SCONJ
amwa-126	37	75	a	a	DET
amwa-126	37	76	product	product	NOUN
amwa-126	37	77	is	be	AUX
amwa-126	37	78	“	"	PUNCT
amwa-126	37	79	the	the	DET
amwa-126	37	80	best	good	ADJ
amwa-126	37	81	”	"	PUNCT
amwa-126	37	82	is	be	AUX
amwa-126	37	83	typically	typically	ADV
amwa-126	37	84	ignored	ignore	VERB
amwa-126	37	85	by	by	ADP
amwa-126	37	86	the	the	DET
amwa-126	37	87	ftc.16,17	ftc.16,17	ADJ
amwa-126	37	88	yet	yet	CCONJ
amwa-126	37	89	subjective	subjective	ADJ
amwa-126	37	90	claims	claim	NOUN
amwa-126	37	91	also	also	ADV
amwa-126	37	92	may	may	AUX
amwa-126	37	93	be	be	AUX
amwa-126	37	94	subject	subject	ADJ
amwa-126	37	95	to	to	ADP
amwa-126	37	96	penalty	penalty	NOUN
amwa-126	37	97	depending	depend	VERB
amwa-126	37	98	on	on	ADP
amwa-126	37	99	the	the	DET
amwa-126	37	100	claim	claim	NOUN
amwa-126	37	101	and	and	CCONJ
amwa-126	37	102	the	the	DET
amwa-126	37	103	impact	impact	NOUN
amwa-126	37	104	that	that	PRON
amwa-126	37	105	such	such	ADJ
amwa-126	37	106	statements	statement	NOUN
amwa-126	37	107	have	have	VERB
amwa-126	37	108	on	on	ADP
amwa-126	37	109	the	the	DET
amwa-126	37	110	overall	overall	ADJ
amwa-126	37	111	impression	impression	NOUN
amwa-126	37	112	of	of	ADP
amwa-126	37	113	the	the	DET
amwa-126	37	114	communication	communication	NOUN
amwa-126	37	115	.	.	PUNCT
amwa-126	38	1	for	for	ADP
amwa-126	38	2	example	example	NOUN
amwa-126	38	3	,	,	PUNCT
amwa-126	38	4	a	a	DET
amwa-126	38	5	statement	statement	NOUN
amwa-126	38	6	would	would	AUX
amwa-126	38	7	be	be	AUX
amwa-126	38	8	false	false	ADJ
amwa-126	38	9	advertising	advertising	NOUN
amwa-126	38	10	if	if	SCONJ
amwa-126	38	11	it	it	PRON
amwa-126	38	12	contains	contain	VERB
amwa-126	38	13	any	any	DET
amwa-126	38	14	unsubstantiated	unsubstantiated	ADJ
amwa-126	38	15	,	,	PUNCT
amwa-126	38	16	objective	objective	ADJ
amwa-126	38	17	element	element	NOUN
amwa-126	38	18	,	,	PUNCT
amwa-126	38	19	such	such	ADJ
amwa-126	38	20	as	as	ADP
amwa-126	38	21	“	"	PUNCT
amwa-126	38	22	most	most	ADJ
amwa-126	38	23	consumers	consumer	NOUN
amwa-126	38	24	prefer	prefer	VERB
amwa-126	38	25	xyz	xyz	NOUN
amwa-126	38	26	.	.	PUNCT
amwa-126	39	1	”16	”16	NOUN
amwa-126	39	2	subjective	subjective	ADJ
amwa-126	39	3	statements	statement	NOUN
amwa-126	39	4	are	be	AUX
amwa-126	39	5	evaluated	evaluate	VERB
amwa-126	39	6	in	in	ADP
amwa-126	39	7	context	context	NOUN
amwa-126	39	8	and	and	CCONJ
amwa-126	39	9	technical	technical	ADJ
amwa-126	39	10	content	content	NOUN
amwa-126	39	11	marketing	marketing	NOUN
amwa-126	39	12	would	would	AUX
amwa-126	39	13	http://www.amwajournal.org	http://www.amwajournal.org	X
amwa-126	39	14	amwajournal.org	amwajournal.org	X
amwa-126	39	15	56legal	56legal	NUM
amwa-126	39	16	and	and	CCONJ
amwa-126	39	17	ethical	ethical	ADJ
amwa-126	39	18	issues	issue	NOUN
amwa-126	39	19	in	in	ADP
amwa-126	39	20	technical	technical	ADJ
amwa-126	39	21	content	content	NOUN
amwa-126	39	22	marketing	marketing	NOUN
amwa-126	39	23	be	be	AUX
amwa-126	39	24	considered	consider	VERB
amwa-126	39	25	false	false	ADJ
amwa-126	39	26	advertising	advertising	NOUN
amwa-126	39	27	if	if	SCONJ
amwa-126	39	28	such	such	ADJ
amwa-126	39	29	statements	statement	NOUN
amwa-126	39	30	contributed	contribute	VERB
amwa-126	39	31	to	to	ADP
amwa-126	39	32	an	an	DET
amwa-126	39	33	overall	overall	ADJ
amwa-126	39	34	misleading	misleading	ADJ
amwa-126	39	35	impression	impression	NOUN
amwa-126	39	36	in	in	ADP
amwa-126	39	37	the	the	DET
amwa-126	39	38	mind	mind	NOUN
amwa-126	39	39	of	of	ADP
amwa-126	39	40	the	the	DET
amwa-126	39	41	consumer	consumer	NOUN
amwa-126	39	42	.	.	PUNCT
amwa-126	40	1	another	another	DET
amwa-126	40	2	form	form	NOUN
amwa-126	40	3	of	of	ADP
amwa-126	40	4	subjective	subjective	ADJ
amwa-126	40	5	claims	claim	NOUN
amwa-126	40	6	is	be	AUX
amwa-126	40	7	those	those	PRON
amwa-126	40	8	from	from	ADP
amwa-126	40	9	individuals	individual	NOUN
amwa-126	40	10	rather	rather	ADV
amwa-126	40	11	than	than	ADP
amwa-126	40	12	claims	claim	NOUN
amwa-126	40	13	from	from	ADP
amwa-126	40	14	a	a	DET
amwa-126	40	15	commercial	commercial	ADJ
amwa-126	40	16	organization	organization	NOUN
amwa-126	40	17	.	.	PUNCT
amwa-126	41	1	subjective	subjective	ADJ
amwa-126	41	2	claims	claim	NOUN
amwa-126	41	3	from	from	ADP
amwa-126	41	4	individuals	individual	NOUN
amwa-126	41	5	,	,	PUNCT
amwa-126	41	6	called	call	VERB
amwa-126	41	7	endorsements	endorsement	NOUN
amwa-126	41	8	or	or	CCONJ
amwa-126	41	9	testimonials	testimonial	NOUN
amwa-126	41	10	,	,	PUNCT
amwa-126	41	11	must	must	AUX
amwa-126	41	12	be	be	AUX
amwa-126	41	13	an	an	DET
amwa-126	41	14	honest	honest	ADJ
amwa-126	41	15	opinion	opinion	NOUN
amwa-126	41	16	and	and	CCONJ
amwa-126	41	17	detail	detail	VERB
amwa-126	41	18	the	the	DET
amwa-126	41	19	actual	actual	ADJ
amwa-126	41	20	experience	experience	NOUN
amwa-126	41	21	of	of	ADP
amwa-126	41	22	the	the	DET
amwa-126	41	23	individual	individual	NOUN
amwa-126	41	24	.	.	PUNCT
amwa-126	42	1	additionally	additionally	ADV
amwa-126	42	2	,	,	PUNCT
amwa-126	42	3	endorsements	endorsement	NOUN
amwa-126	42	4	must	must	AUX
amwa-126	42	5	reflect	reflect	VERB
amwa-126	42	6	the	the	DET
amwa-126	42	7	typical	typical	ADJ
amwa-126	42	8	customer	customer	NOUN
amwa-126	42	9	experience	experience	NOUN
amwa-126	42	10	rather	rather	ADV
amwa-126	42	11	than	than	ADP
amwa-126	42	12	unusual	unusual	ADJ
amwa-126	42	13	cases	case	NOUN
amwa-126	42	14	.	.	PUNCT
amwa-126	43	1	the	the	DET
amwa-126	43	2	ftc	ftc	PROPN
amwa-126	43	3	emphasizes	emphasize	VERB
amwa-126	43	4	that	that	SCONJ
amwa-126	43	5	simply	simply	ADV
amwa-126	43	6	stating	state	VERB
amwa-126	43	7	“	"	PUNCT
amwa-126	43	8	results	result	NOUN
amwa-126	43	9	may	may	AUX
amwa-126	43	10	vary	vary	VERB
amwa-126	43	11	”	"	PUNCT
amwa-126	43	12	for	for	ADP
amwa-126	43	13	an	an	DET
amwa-126	43	14	atypical	atypical	ADJ
amwa-126	43	15	case	case	NOUN
amwa-126	43	16	is	be	AUX
amwa-126	43	17	not	not	PART
amwa-126	43	18	considered	consider	VERB
amwa-126	43	19	sufficient	sufficient	ADJ
amwa-126	43	20	disclosure	disclosure	NOUN
amwa-126	43	21	to	to	PART
amwa-126	43	22	avoid	avoid	VERB
amwa-126	43	23	legal	legal	ADJ
amwa-126	43	24	penalty	penalty	NOUN
amwa-126	43	25	for	for	ADP
amwa-126	43	26	misleading	mislead	VERB
amwa-126	43	27	advertising.15,16	advertising.15,16	NOUN
amwa-126	43	28	furthermore	furthermore	ADV
amwa-126	43	29	,	,	PUNCT
amwa-126	43	30	an	an	DET
amwa-126	43	31	individual	individual	NOUN
amwa-126	43	32	providing	provide	VERB
amwa-126	43	33	an	an	DET
amwa-126	43	34	expert	expert	ADJ
amwa-126	43	35	endorsement	endorsement	NOUN
amwa-126	43	36	must	must	AUX
amwa-126	43	37	have	have	VERB
amwa-126	43	38	appropriate	appropriate	ADJ
amwa-126	43	39	qualifications	qualification	NOUN
amwa-126	43	40	to	to	PART
amwa-126	43	41	be	be	AUX
amwa-126	43	42	considered	consider	VERB
amwa-126	43	43	an	an	DET
amwa-126	43	44	expert	expert	NOUN
amwa-126	43	45	in	in	ADP
amwa-126	43	46	an	an	DET
amwa-126	43	47	appropriate	appropriate	ADJ
amwa-126	43	48	field	field	NOUN
amwa-126	43	49	and	and	CCONJ
amwa-126	43	50	provide	provide	VERB
amwa-126	43	51	a	a	DET
amwa-126	43	52	relevant	relevant	ADJ
amwa-126	43	53	opinion	opinion	NOUN
amwa-126	43	54	focusing	focus	VERB
amwa-126	43	55	on	on	ADP
amwa-126	43	56	the	the	DET
amwa-126	43	57	key	key	ADJ
amwa-126	43	58	applications	application	NOUN
amwa-126	43	59	of	of	ADP
amwa-126	43	60	the	the	DET
amwa-126	43	61	product	product	NOUN
amwa-126	43	62	.	.	PUNCT
amwa-126	44	1	in	in	ADP
amwa-126	44	2	many	many	ADJ
amwa-126	44	3	regions	region	NOUN
amwa-126	44	4	(	(	PUNCT
amwa-126	44	5	including	include	VERB
amwa-126	44	6	the	the	DET
amwa-126	44	7	united	united	PROPN
amwa-126	44	8	states	states	PROPN
amwa-126	44	9	)	)	PUNCT
amwa-126	44	10	,	,	PUNCT
amwa-126	44	11	testimonials	testimonial	NOUN
amwa-126	44	12	must	must	AUX
amwa-126	44	13	be	be	AUX
amwa-126	44	14	clearly	clearly	ADV
amwa-126	44	15	qualified	qualified	ADJ
amwa-126	44	16	with	with	ADP
amwa-126	44	17	a	a	DET
amwa-126	44	18	statement	statement	NOUN
amwa-126	44	19	of	of	ADP
amwa-126	44	20	disclosure	disclosure	NOUN
amwa-126	44	21	if	if	SCONJ
amwa-126	44	22	provided	provide	VERB
amwa-126	44	23	from	from	ADP
amwa-126	44	24	any	any	DET
amwa-126	44	25	individual	individual	NOUN
amwa-126	44	26	that	that	PRON
amwa-126	44	27	has	have	VERB
amwa-126	44	28	a	a	DET
amwa-126	44	29	personal	personal	ADJ
amwa-126	44	30	or	or	CCONJ
amwa-126	44	31	financial	financial	ADJ
amwa-126	44	32	relationship	relationship	NOUN
amwa-126	44	33	with	with	ADP
amwa-126	44	34	an	an	DET
amwa-126	44	35	organization	organization	NOUN
amwa-126	44	36	.	.	PUNCT
amwa-126	45	1	such	such	ADJ
amwa-126	45	2	disclosure	disclosure	NOUN
amwa-126	45	3	,	,	PUNCT
amwa-126	45	4	as	as	ADV
amwa-126	45	5	well	well	ADV
amwa-126	45	6	as	as	ADP
amwa-126	45	7	any	any	DET
amwa-126	45	8	disclaimer	disclaimer	NOUN
amwa-126	45	9	that	that	PRON
amwa-126	45	10	qualifies	qualify	VERB
amwa-126	45	11	a	a	DET
amwa-126	45	12	claim	claim	NOUN
amwa-126	45	13	,	,	PUNCT
amwa-126	45	14	must	must	AUX
amwa-126	45	15	be	be	AUX
amwa-126	45	16	presented	present	VERB
amwa-126	45	17	in	in	ADP
amwa-126	45	18	plain	plain	ADJ
amwa-126	45	19	language	language	NOUN
amwa-126	45	20	and	and	CCONJ
amwa-126	45	21	displayed	display	VERB
amwa-126	45	22	conspicuously	conspicuously	ADV
amwa-126	45	23	to	to	PART
amwa-126	45	24	avoid	avoid	VERB
amwa-126	45	25	misleading	mislead	VERB
amwa-126	45	26	readers	reader	NOUN
amwa-126	45	27	.	.	PUNCT
amwa-126	46	1	despite	despite	SCONJ
amwa-126	46	2	these	these	DET
amwa-126	46	3	legal	legal	ADJ
amwa-126	46	4	requirements	requirement	NOUN
amwa-126	46	5	,	,	PUNCT
amwa-126	46	6	marketing	marketing	NOUN
amwa-126	46	7	and	and	CCONJ
amwa-126	46	8	advertising	advertising	NOUN
amwa-126	46	9	have	have	AUX
amwa-126	46	10	long	long	ADV
amwa-126	46	11	been	be	AUX
amwa-126	46	12	pushing	push	VERB
amwa-126	46	13	the	the	DET
amwa-126	46	14	boundaries	boundary	NOUN
amwa-126	46	15	of	of	ADP
amwa-126	46	16	truthful	truthful	ADJ
amwa-126	46	17	statements	statement	NOUN
amwa-126	46	18	and	and	CCONJ
amwa-126	46	19	are	be	AUX
amwa-126	46	20	generally	generally	ADV
amwa-126	46	21	perceived	perceive	VERB
amwa-126	46	22	cynically	cynically	ADV
amwa-126	46	23	,	,	PUNCT
amwa-126	46	24	fairly	fairly	ADV
amwa-126	46	25	or	or	CCONJ
amwa-126	46	26	unfairly	unfairly	ADV
amwa-126	46	27	,	,	PUNCT
amwa-126	46	28	as	as	SCONJ
amwa-126	46	29	persuasive	persuasive	ADJ
amwa-126	46	30	and	and	CCONJ
amwa-126	46	31	deceptive	deceptive	ADJ
amwa-126	46	32	communication	communication	NOUN
amwa-126	46	33	with	with	ADP
amwa-126	46	34	exaggerated	exaggerated	ADJ
amwa-126	46	35	claims	claim	NOUN
amwa-126	46	36	that	that	PRON
amwa-126	46	37	are	be	AUX
amwa-126	46	38	designed	design	VERB
amwa-126	46	39	to	to	PART
amwa-126	46	40	mislead	mislead	VERB
amwa-126	46	41	naïve	naïve	ADJ
amwa-126	46	42	consumers.18	consumers.18	NOUN
amwa-126	46	43	-	-	PUNCT
amwa-126	46	44	23	23	NUM
amwa-126	46	45	furthermore	furthermore	ADV
amwa-126	46	46	,	,	PUNCT
amwa-126	46	47	marketing	marketing	NOUN
amwa-126	46	48	content	content	NOUN
amwa-126	46	49	is	be	AUX
amwa-126	46	50	prohibited	prohibit	VERB
amwa-126	46	51	,	,	PUNCT
amwa-126	46	52	by	by	ADP
amwa-126	46	53	law	law	NOUN
amwa-126	46	54	,	,	PUNCT
amwa-126	46	55	from	from	ADP
amwa-126	46	56	deceiving	deceive	VERB
amwa-126	46	57	or	or	CCONJ
amwa-126	46	58	misleading	mislead	VERB
amwa-126	46	59	customers	customer	NOUN
amwa-126	46	60	through	through	ADP
amwa-126	46	61	the	the	DET
amwa-126	46	62	omission	omission	NOUN
amwa-126	46	63	of	of	ADP
amwa-126	46	64	relevant	relevant	ADJ
amwa-126	46	65	(	(	PUNCT
amwa-126	46	66	or	or	CCONJ
amwa-126	46	67	“	"	PUNCT
amwa-126	46	68	material	material	NOUN
amwa-126	46	69	”	"	PUNCT
amwa-126	46	70	)	)	PUNCT
amwa-126	46	71	information	information	NOUN
amwa-126	46	72	that	that	PRON
amwa-126	46	73	is	be	AUX
amwa-126	46	74	important	important	ADJ
amwa-126	46	75	for	for	ADP
amwa-126	46	76	influencing	influence	VERB
amwa-126	46	77	a	a	DET
amwa-126	46	78	“	"	PUNCT
amwa-126	46	79	reasonable	reasonable	ADJ
amwa-126	46	80	consumer	consumer	NOUN
amwa-126	46	81	”	"	PUNCT
amwa-126	46	82	to	to	PART
amwa-126	46	83	purchase	purchase	VERB
amwa-126	46	84	or	or	CCONJ
amwa-126	46	85	use	use	VERB
amwa-126	46	86	a	a	DET
amwa-126	46	87	product.16	product.16	NOUN
amwa-126	46	88	furthermore	furthermore	ADV
amwa-126	46	89	,	,	PUNCT
amwa-126	46	90	ethical	ethical	ADJ
amwa-126	46	91	technical	technical	ADJ
amwa-126	46	92	content	content	NOUN
amwa-126	46	93	marketing	marketing	NOUN
amwa-126	46	94	includes	include	VERB
amwa-126	46	95	completeness	completeness	NOUN
amwa-126	46	96	,	,	PUNCT
amwa-126	46	97	so	so	SCONJ
amwa-126	46	98	claims	claim	NOUN
amwa-126	46	99	are	be	AUX
amwa-126	46	100	not	not	PART
amwa-126	46	101	misrepresented	misrepresent	VERB
amwa-126	46	102	or	or	CCONJ
amwa-126	46	103	misinterpreted	misinterpret	VERB
amwa-126	46	104	by	by	ADP
amwa-126	46	105	the	the	DET
amwa-126	46	106	omission	omission	NOUN
amwa-126	46	107	of	of	ADP
amwa-126	46	108	relevant	relevant	ADJ
amwa-126	46	109	detail.23	detail.23	NOUN
amwa-126	46	110	such	such	ADJ
amwa-126	46	111	perceptions	perception	NOUN
amwa-126	46	112	and	and	CCONJ
amwa-126	46	113	unethical	unethical	ADJ
amwa-126	46	114	practice	practice	NOUN
amwa-126	46	115	undermine	undermine	ADJ
amwa-126	46	116	consumer	consumer	NOUN
amwa-126	46	117	trust	trust	NOUN
amwa-126	46	118	and	and	CCONJ
amwa-126	46	119	confidence	confidence	NOUN
amwa-126	46	120	in	in	ADP
amwa-126	46	121	all	all	DET
amwa-126	46	122	forms	form	NOUN
amwa-126	46	123	of	of	ADP
amwa-126	46	124	marketing	marketing	NOUN
amwa-126	46	125	communication	communication	NOUN
amwa-126	46	126	and	and	CCONJ
amwa-126	46	127	organizations	organization	NOUN
amwa-126	46	128	.	.	PUNCT
amwa-126	47	1	therefore	therefore	ADV
amwa-126	47	2	,	,	PUNCT
amwa-126	47	3	to	to	PART
amwa-126	47	4	compensate	compensate	VERB
amwa-126	47	5	for	for	ADP
amwa-126	47	6	inherent	inherent	ADJ
amwa-126	47	7	audience	audience	NOUN
amwa-126	47	8	skepticism	skepticism	NOUN
amwa-126	47	9	and	and	CCONJ
amwa-126	47	10	distrust	distrust	NOUN
amwa-126	47	11	,	,	PUNCT
amwa-126	47	12	content	content	NOUN
amwa-126	47	13	writers	writer	NOUN
amwa-126	47	14	should	should	AUX
amwa-126	47	15	prioritize	prioritize	VERB
amwa-126	47	16	direct	direct	ADJ
amwa-126	47	17	(	(	PUNCT
amwa-126	47	18	explicit	explicit	ADJ
amwa-126	47	19	)	)	PUNCT
amwa-126	47	20	,	,	PUNCT
amwa-126	47	21	objective	objective	NOUN
amwa-126	47	22	,	,	PUNCT
amwa-126	47	23	accurate	accurate	ADJ
amwa-126	47	24	claims	claim	NOUN
amwa-126	47	25	and	and	CCONJ
amwa-126	47	26	provide	provide	VERB
amwa-126	47	27	complete	complete	ADJ
amwa-126	47	28	evidence	evidence	NOUN
amwa-126	47	29	and	and	CCONJ
amwa-126	47	30	description	description	NOUN
amwa-126	47	31	of	of	ADP
amwa-126	47	32	methods	method	NOUN
amwa-126	47	33	used	use	VERB
amwa-126	47	34	to	to	PART
amwa-126	47	35	collect	collect	VERB
amwa-126	47	36	for	for	ADP
amwa-126	47	37	the	the	DET
amwa-126	47	38	determination	determination	NOUN
amwa-126	47	39	of	of	ADP
amwa-126	47	40	each	each	DET
amwa-126	47	41	claim	claim	NOUN
amwa-126	47	42	.	.	PUNCT
amwa-126	48	1	ultimately	ultimately	ADV
amwa-126	48	2	,	,	PUNCT
amwa-126	48	3	a	a	DET
amwa-126	48	4	detailed	detailed	ADJ
amwa-126	48	5	and	and	CCONJ
amwa-126	48	6	honest	honest	ADJ
amwa-126	48	7	independent	independent	ADJ
amwa-126	48	8	expert	expert	NOUN
amwa-126	48	9	analysis	analysis	NOUN
amwa-126	48	10	may	may	AUX
amwa-126	48	11	be	be	AUX
amwa-126	48	12	particularly	particularly	ADV
amwa-126	48	13	persuasive	persuasive	ADJ
amwa-126	48	14	for	for	ADP
amwa-126	48	15	technical	technical	ADJ
amwa-126	48	16	consumers	consumer	NOUN
amwa-126	48	17	.	.	PUNCT
amwa-126	49	1	comparative	comparative	ADJ
amwa-126	49	2	and	and	CCONJ
amwa-126	49	3	competitive	competitive	ADJ
amwa-126	49	4	advertising	advertising	NOUN
amwa-126	49	5	in	in	ADP
amwa-126	49	6	addition	addition	NOUN
amwa-126	49	7	to	to	ADP
amwa-126	49	8	providing	provide	VERB
amwa-126	49	9	accurate	accurate	ADJ
amwa-126	49	10	and	and	CCONJ
amwa-126	49	11	honest	honest	ADJ
amwa-126	49	12	information	information	NOUN
amwa-126	49	13	about	about	ADP
amwa-126	49	14	a	a	DET
amwa-126	49	15	product	product	NOUN
amwa-126	49	16	,	,	PUNCT
amwa-126	49	17	technical	technical	ADJ
amwa-126	49	18	content	content	NOUN
amwa-126	49	19	marketing	marketing	NOUN
amwa-126	49	20	—	—	PUNCT
amwa-126	49	21	particularly	particularly	ADV
amwa-126	49	22	for	for	ADP
amwa-126	49	23	pharmaceuticals	pharmaceutical	NOUN
amwa-126	49	24	and	and	CCONJ
amwa-126	49	25	medical	medical	ADJ
amwa-126	49	26	products	product	NOUN
amwa-126	49	27	—	—	PUNCT
amwa-126	49	28	is	be	AUX
amwa-126	49	29	often	often	ADV
amwa-126	49	30	responsive	responsive	ADJ
amwa-126	49	31	to	to	ADP
amwa-126	49	32	competitors	competitor	NOUN
amwa-126	49	33	’	’	PART
amwa-126	49	34	generic	generic	ADJ
amwa-126	49	35	drugs	drug	NOUN
amwa-126	49	36	or	or	CCONJ
amwa-126	49	37	treatments.24	treatments.24	VERB
amwa-126	49	38	comparative	comparative	ADJ
amwa-126	49	39	advertising	advertising	NOUN
amwa-126	49	40	is	be	AUX
amwa-126	49	41	technical	technical	ADJ
amwa-126	49	42	content	content	NOUN
amwa-126	49	43	marketing	marketing	NOUN
amwa-126	49	44	that	that	PRON
amwa-126	49	45	compares	compare	VERB
amwa-126	49	46	a	a	DET
amwa-126	49	47	company	company	NOUN
amwa-126	49	48	’s	’s	PART
amwa-126	49	49	product	product	NOUN
amwa-126	49	50	to	to	ADP
amwa-126	49	51	another	another	DET
amwa-126	49	52	product	product	NOUN
amwa-126	49	53	—	—	PUNCT
amwa-126	49	54	often	often	ADV
amwa-126	49	55	one	one	NUM
amwa-126	49	56	from	from	ADP
amwa-126	49	57	a	a	DET
amwa-126	49	58	competitor	competitor	NOUN
amwa-126	49	59	—	—	PUNCT
amwa-126	49	60	either	either	CCONJ
amwa-126	49	61	explicitly	explicitly	ADV
amwa-126	49	62	by	by	ADP
amwa-126	49	63	stating	state	VERB
amwa-126	49	64	the	the	DET
amwa-126	49	65	brand	brand	NOUN
amwa-126	49	66	name	name	NOUN
amwa-126	49	67	of	of	ADP
amwa-126	49	68	a	a	DET
amwa-126	49	69	competing	compete	VERB
amwa-126	49	70	product	product	NOUN
amwa-126	49	71	,	,	PUNCT
amwa-126	49	72	or	or	CCONJ
amwa-126	49	73	implicitly	implicitly	ADV
amwa-126	49	74	through	through	ADP
amwa-126	49	75	reference	reference	NOUN
amwa-126	49	76	(	(	PUNCT
amwa-126	49	77	such	such	ADJ
amwa-126	49	78	as	as	ADP
amwa-126	49	79	“	"	PUNCT
amwa-126	49	80	brand	brand	NOUN
amwa-126	49	81	x	x	NOUN
amwa-126	49	82	”	"	PUNCT
amwa-126	49	83	)	)	PUNCT
amwa-126	49	84	.	.	PUNCT
amwa-126	50	1	despite	despite	SCONJ
amwa-126	50	2	common	common	ADJ
amwa-126	50	3	misconceptions	misconception	NOUN
amwa-126	50	4	about	about	ADP
amwa-126	50	5	comparative	comparative	ADJ
amwa-126	50	6	advertising	advertising	NOUN
amwa-126	50	7	that	that	PRON
amwa-126	50	8	have	have	AUX
amwa-126	50	9	arisen	arise	VERB
amwa-126	50	10	from	from	ADP
amwa-126	50	11	outdated	outdated	ADJ
amwa-126	50	12	laws	law	NOUN
amwa-126	50	13	and	and	CCONJ
amwa-126	50	14	industry	industry	NOUN
amwa-126	50	15	norms	norm	NOUN
amwa-126	50	16	,	,	PUNCT
amwa-126	50	17	both	both	CCONJ
amwa-126	50	18	explicit	explicit	ADJ
amwa-126	50	19	and	and	CCONJ
amwa-126	50	20	implicit	implicit	ADJ
amwa-126	50	21	competitive	competitive	ADJ
amwa-126	50	22	advertising	advertising	NOUN
amwa-126	50	23	are	be	AUX
amwa-126	50	24	legal	legal	ADJ
amwa-126	50	25	in	in	ADP
amwa-126	50	26	the	the	DET
amwa-126	50	27	united	united	PROPN
amwa-126	50	28	states	states	PROPN
amwa-126	50	29	,	,	PUNCT
amwa-126	50	30	the	the	DET
amwa-126	50	31	united	united	ADJ
amwa-126	50	32	kingdom	kingdom	PROPN
amwa-126	50	33	,	,	PUNCT
amwa-126	50	34	and	and	CCONJ
amwa-126	50	35	the	the	DET
amwa-126	50	36	european	european	PROPN
amwa-126	50	37	union.25	union.25	PROPN
amwa-126	50	38	-	-	PUNCT
amwa-126	50	39	27	27	NUM
amwa-126	50	40	in	in	ADP
amwa-126	50	41	fact	fact	NOUN
amwa-126	50	42	,	,	PUNCT
amwa-126	50	43	the	the	DET
amwa-126	50	44	ftc	ftc	PROPN
amwa-126	50	45	encourages	encourage	VERB
amwa-126	50	46	comparative	comparative	ADJ
amwa-126	50	47	advertising	advertising	NOUN
amwa-126	50	48	because	because	SCONJ
amwa-126	50	49	it	it	PRON
amwa-126	50	50	provides	provide	VERB
amwa-126	50	51	“	"	PUNCT
amwa-126	50	52	important	important	ADJ
amwa-126	50	53	information	information	NOUN
amwa-126	50	54	to	to	ADP
amwa-126	50	55	consumers	consumer	NOUN
amwa-126	50	56	”	"	PUNCT
amwa-126	50	57	by	by	ADP
amwa-126	50	58	helping	help	VERB
amwa-126	50	59	them	they	PRON
amwa-126	50	60	distinguish	distinguish	VERB
amwa-126	50	61	between	between	ADP
amwa-126	50	62	product	product	NOUN
amwa-126	50	63	features	feature	NOUN
amwa-126	50	64	and	and	CCONJ
amwa-126	50	65	also	also	ADV
amwa-126	50	66	encourages	encourage	VERB
amwa-126	50	67	product	product	NOUN
amwa-126	50	68	improvement	improvement	NOUN
amwa-126	50	69	and	and	CCONJ
amwa-126	50	70	innovation.25	innovation.25	ADJ
amwa-126	50	71	comparative	comparative	ADJ
amwa-126	50	72	advertising	advertising	NOUN
amwa-126	50	73	is	be	AUX
amwa-126	50	74	legal	legal	ADJ
amwa-126	50	75	as	as	ADV
amwa-126	50	76	long	long	ADV
amwa-126	50	77	as	as	SCONJ
amwa-126	50	78	it	it	PRON
amwa-126	50	79	adheres	adhere	VERB
amwa-126	50	80	to	to	ADP
amwa-126	50	81	the	the	DET
amwa-126	50	82	following	follow	VERB
amwa-126	50	83	conditions:25,26,28	conditions:25,26,28	PROPN
amwa-126	50	84	•	•	ADP
amwa-126	50	85	it	it	PRON
amwa-126	50	86	provides	provide	VERB
amwa-126	50	87	truthful	truthful	ADJ
amwa-126	50	88	information	information	NOUN
amwa-126	50	89	that	that	PRON
amwa-126	50	90	is	be	AUX
amwa-126	50	91	not	not	PART
amwa-126	50	92	misleading	mislead	VERB
amwa-126	50	93	in	in	ADP
amwa-126	50	94	part	part	NOUN
amwa-126	50	95	or	or	CCONJ
amwa-126	50	96	in	in	ADP
amwa-126	50	97	whole	whole	NOUN
amwa-126	50	98	.	.	PUNCT
amwa-126	51	1	•	•	INTJ
amwa-126	51	2	it	it	PRON
amwa-126	51	3	compares	compare	VERB
amwa-126	51	4	equivalent	equivalent	ADJ
amwa-126	51	5	products	product	NOUN
amwa-126	51	6	that	that	PRON
amwa-126	51	7	meet	meet	VERB
amwa-126	51	8	the	the	DET
amwa-126	51	9	same	same	ADJ
amwa-126	51	10	customer	customer	NOUN
amwa-126	51	11	need	need	NOUN
amwa-126	51	12	or	or	CCONJ
amwa-126	51	13	are	be	AUX
amwa-126	51	14	intended	intend	VERB
amwa-126	51	15	for	for	ADP
amwa-126	51	16	the	the	DET
amwa-126	51	17	same	same	ADJ
amwa-126	51	18	purpose	purpose	NOUN
amwa-126	51	19	.	.	PUNCT
amwa-126	52	1	•	•	INTJ
amwa-126	52	2	it	it	PRON
amwa-126	52	3	objectively	objectively	ADV
amwa-126	52	4	compares	compare	VERB
amwa-126	52	5	one	one	NUM
amwa-126	52	6	or	or	CCONJ
amwa-126	52	7	more	more	ADV
amwa-126	52	8	relevant	relevant	ADJ
amwa-126	52	9	product	product	NOUN
amwa-126	52	10	performance	performance	NOUN
amwa-126	52	11	features	feature	NOUN
amwa-126	52	12	that	that	PRON
amwa-126	52	13	can	can	AUX
amwa-126	52	14	be	be	AUX
amwa-126	52	15	scientifically	scientifically	ADV
amwa-126	52	16	verified	verify	VERB
amwa-126	52	17	with	with	ADP
amwa-126	52	18	appropriate	appropriate	ADJ
amwa-126	52	19	evidence	evidence	NOUN
amwa-126	52	20	.	.	PUNCT
amwa-126	53	1	•	•	INTJ
amwa-126	53	2	it	it	PRON
amwa-126	53	3	excludes	exclude	VERB
amwa-126	53	4	any	any	DET
amwa-126	53	5	other	other	ADJ
amwa-126	53	6	distortion	distortion	NOUN
amwa-126	53	7	or	or	CCONJ
amwa-126	53	8	misleading	mislead	VERB
amwa-126	53	9	information	information	NOUN
amwa-126	53	10	.	.	PUNCT
amwa-126	54	1	•	•	INTJ
amwa-126	54	2	if	if	SCONJ
amwa-126	54	3	explicit	explicit	ADJ
amwa-126	54	4	,	,	PUNCT
amwa-126	54	5	it	it	PRON
amwa-126	54	6	properly	properly	ADV
amwa-126	54	7	identifies	identify	VERB
amwa-126	54	8	competitor(s	competitor(s	PROPN
amwa-126	54	9	)	)	PUNCT
amwa-126	54	10	by	by	ADP
amwa-126	54	11	using	use	VERB
amwa-126	54	12	the	the	DET
amwa-126	54	13	exact	exact	ADJ
amwa-126	54	14	trade	trade	NOUN
amwa-126	54	15	name	name	NOUN
amwa-126	54	16	,	,	PUNCT
amwa-126	54	17	trademark	trademark	NOUN
amwa-126	54	18	,	,	PUNCT
amwa-126	54	19	or	or	CCONJ
amwa-126	54	20	other	other	ADJ
amwa-126	54	21	distinguishing	distinguish	VERB
amwa-126	54	22	branding	branding	NOUN
amwa-126	54	23	marks	mark	NOUN
amwa-126	54	24	so	so	SCONJ
amwa-126	54	25	the	the	DET
amwa-126	54	26	trademarks	trademark	NOUN
amwa-126	54	27	(	(	PUNCT
amwa-126	54	28	not	not	PART
amwa-126	54	29	the	the	DET
amwa-126	54	30	products	product	NOUN
amwa-126	54	31	)	)	PUNCT
amwa-126	54	32	are	be	AUX
amwa-126	54	33	not	not	PART
amwa-126	54	34	denigrated	denigrate	VERB
amwa-126	54	35	or	or	CCONJ
amwa-126	54	36	discredited	discredit	VERB
amwa-126	54	37	.	.	PUNCT
amwa-126	55	1	under	under	ADP
amwa-126	55	2	these	these	DET
amwa-126	55	3	conditions	condition	NOUN
amwa-126	55	4	,	,	PUNCT
amwa-126	55	5	comparative	comparative	ADJ
amwa-126	55	6	advertising	advertising	NOUN
amwa-126	55	7	is	be	AUX
amwa-126	55	8	legal	legal	ADJ
amwa-126	55	9	and	and	CCONJ
amwa-126	55	10	the	the	DET
amwa-126	55	11	courts	court	NOUN
amwa-126	55	12	have	have	AUX
amwa-126	55	13	consistently	consistently	ADV
amwa-126	55	14	denied	deny	VERB
amwa-126	55	15	any	any	DET
amwa-126	55	16	claims	claim	NOUN
amwa-126	55	17	of	of	ADP
amwa-126	55	18	defamation	defamation	NOUN
amwa-126	55	19	(	(	PUNCT
amwa-126	55	20	or	or	CCONJ
amwa-126	55	21	libel	libel	NOUN
amwa-126	55	22	)	)	PUNCT
amwa-126	55	23	by	by	ADP
amwa-126	55	24	competitors.26,29	competitors.26,29	NOUN
amwa-126	55	25	comparative	comparative	ADJ
amwa-126	55	26	advertising	advertising	NOUN
amwa-126	55	27	is	be	AUX
amwa-126	55	28	an	an	DET
amwa-126	55	29	effective	effective	ADJ
amwa-126	55	30	strategy	strategy	NOUN
amwa-126	55	31	for	for	ADP
amwa-126	55	32	introducing	introduce	VERB
amwa-126	55	33	new	new	ADJ
amwa-126	55	34	products	product	NOUN
amwa-126	55	35	,	,	PUNCT
amwa-126	55	36	distinguishing	distinguish	VERB
amwa-126	55	37	similar	similar	ADJ
amwa-126	55	38	products	product	NOUN
amwa-126	55	39	,	,	PUNCT
amwa-126	55	40	and	and	CCONJ
amwa-126	55	41	establishing	establish	VERB
amwa-126	55	42	a	a	DET
amwa-126	55	43	niche	niche	NOUN
amwa-126	55	44	in	in	ADP
amwa-126	55	45	the	the	DET
amwa-126	55	46	market.30	market.30	NOUN
amwa-126	55	47	-	-	PUNCT
amwa-126	55	48	32	32	NUM
amwa-126	55	49	yet	yet	ADV
amwa-126	55	50	some	some	DET
amwa-126	55	51	advertisers	advertiser	NOUN
amwa-126	55	52	consider	consider	VERB
amwa-126	55	53	comparative	comparative	ADJ
amwa-126	55	54	advertising	advertising	NOUN
amwa-126	55	55	to	to	PART
amwa-126	55	56	be	be	AUX
amwa-126	55	57	unethical	unethical	ADJ
amwa-126	55	58	and	and	CCONJ
amwa-126	55	59	risky	risky	ADJ
amwa-126	55	60	,	,	PUNCT
amwa-126	55	61	as	as	SCONJ
amwa-126	55	62	it	it	PRON
amwa-126	55	63	may	may	AUX
amwa-126	55	64	increase	increase	VERB
amwa-126	55	65	the	the	DET
amwa-126	55	66	likelihood	likelihood	NOUN
amwa-126	55	67	of	of	ADP
amwa-126	55	68	complaints	complaint	NOUN
amwa-126	55	69	about	about	ADP
amwa-126	55	70	a	a	DET
amwa-126	55	71	company	company	NOUN
amwa-126	55	72	’s	’s	PART
amwa-126	55	73	advertising	advertising	NOUN
amwa-126	55	74	to	to	ADP
amwa-126	55	75	the	the	DET
amwa-126	55	76	ftc	ftc	PROPN
amwa-126	55	77	(	(	PUNCT
amwa-126	55	78	or	or	CCONJ
amwa-126	55	79	other	other	ADJ
amwa-126	55	80	regulatory	regulatory	ADJ
amwa-126	55	81	organizations	organization	NOUN
amwa-126	55	82	)	)	PUNCT
amwa-126	55	83	as	as	ADP
amwa-126	55	84	a	a	DET
amwa-126	55	85	punitive	punitive	ADJ
amwa-126	55	86	response	response	NOUN
amwa-126	55	87	by	by	ADP
amwa-126	55	88	competitors.29	competitors.29	NOUN
amwa-126	55	89	customer	customer	NOUN
amwa-126	55	90	reach	reach	VERB
amwa-126	55	91	much	much	ADJ
amwa-126	55	92	of	of	ADP
amwa-126	55	93	marketing	marketing	NOUN
amwa-126	55	94	strategy	strategy	NOUN
amwa-126	55	95	is	be	AUX
amwa-126	55	96	driven	drive	VERB
amwa-126	55	97	by	by	ADP
amwa-126	55	98	profit	profit	NOUN
amwa-126	55	99	rather	rather	ADV
amwa-126	55	100	than	than	ADP
amwa-126	55	101	the	the	DET
amwa-126	55	102	effects	effect	NOUN
amwa-126	55	103	that	that	PRON
amwa-126	55	104	it	it	PRON
amwa-126	55	105	has	have	VERB
amwa-126	55	106	on	on	ADP
amwa-126	55	107	individuals	individual	NOUN
amwa-126	55	108	and	and	CCONJ
amwa-126	55	109	particular	particular	ADJ
amwa-126	55	110	groups	group	NOUN
amwa-126	55	111	.	.	PUNCT
amwa-126	56	1	of	of	ADP
amwa-126	56	2	particular	particular	ADJ
amwa-126	56	3	concern	concern	NOUN
amwa-126	56	4	,	,	PUNCT
amwa-126	56	5	content	content	NOUN
amwa-126	56	6	writers	writer	NOUN
amwa-126	56	7	should	should	AUX
amwa-126	56	8	be	be	AUX
amwa-126	56	9	conscious	conscious	ADJ
amwa-126	56	10	of	of	ADP
amwa-126	56	11	development	development	NOUN
amwa-126	56	12	and	and	CCONJ
amwa-126	56	13	delivery	delivery	NOUN
amwa-126	56	14	of	of	ADP
amwa-126	56	15	information	information	NOUN
amwa-126	56	16	to	to	ADP
amwa-126	56	17	specific	specific	ADJ
amwa-126	56	18	,	,	PUNCT
amwa-126	56	19	overly	overly	ADV
amwa-126	56	20	narrow	narrow	ADJ
amwa-126	56	21	target	target	NOUN
amwa-126	56	22	consumers	consumer	NOUN
amwa-126	56	23	at	at	ADP
amwa-126	56	24	the	the	DET
amwa-126	56	25	exclusion	exclusion	NOUN
amwa-126	56	26	of	of	ADP
amwa-126	56	27	other	other	ADJ
amwa-126	56	28	consumer	consumer	NOUN
amwa-126	56	29	groups.33	groups.33	NOUN
amwa-126	56	30	-	-	PUNCT
amwa-126	56	31	35	35	NUM
amwa-126	56	32	particularly	particularly	ADV
amwa-126	56	33	in	in	ADP
amwa-126	56	34	business	business	NOUN
amwa-126	56	35	-	-	PUNCT
amwa-126	56	36	to	to	ADP
amwa-126	56	37	-	-	PUNCT
amwa-126	56	38	consumer	consumer	NOUN
amwa-126	56	39	(	(	PUNCT
amwa-126	56	40	b2c	b2c	ADJ
amwa-126	56	41	)	)	PUNCT
amwa-126	56	42	advertising	advertising	NOUN
amwa-126	56	43	,	,	PUNCT
amwa-126	56	44	a	a	DET
amwa-126	56	45	historical	historical	ADJ
amwa-126	56	46	bias	bias	NOUN
amwa-126	56	47	has	have	AUX
amwa-126	56	48	been	be	AUX
amwa-126	56	49	writing	write	VERB
amwa-126	56	50	,	,	PUNCT
amwa-126	56	51	http://www.amwajournal.org	http://www.amwajournal.org	X
amwa-126	56	52	amwajournal.org	amwajournal.org	X
amwa-126	56	53	57legal	57legal	NUM
amwa-126	56	54	and	and	CCONJ
amwa-126	56	55	ethical	ethical	ADJ
amwa-126	56	56	issues	issue	NOUN
amwa-126	56	57	in	in	ADP
amwa-126	56	58	technical	technical	ADJ
amwa-126	56	59	content	content	NOUN
amwa-126	56	60	marketing	marketing	NOUN
amwa-126	56	61	designing	designing	NOUN
amwa-126	56	62	,	,	PUNCT
amwa-126	56	63	and	and	CCONJ
amwa-126	56	64	delivering	deliver	VERB
amwa-126	56	65	marketing	marketing	NOUN
amwa-126	56	66	communication	communication	NOUN
amwa-126	56	67	disproportionally	disproportionally	ADV
amwa-126	56	68	toward	toward	ADP
amwa-126	56	69	affluent	affluent	ADJ
amwa-126	56	70	target	target	NOUN
amwa-126	56	71	markets	market	NOUN
amwa-126	56	72	in	in	ADP
amwa-126	56	73	industrialized	industrialized	ADJ
amwa-126	56	74	western	western	ADJ
amwa-126	56	75	countries.34	countries.34	PROPN
amwa-126	56	76	-	-	PUNCT
amwa-126	56	77	36	36	NUM
amwa-126	56	78	however	however	ADV
amwa-126	56	79	,	,	PUNCT
amwa-126	56	80	a	a	DET
amwa-126	56	81	contrasting	contrast	VERB
amwa-126	56	82	situation	situation	NOUN
amwa-126	56	83	may	may	AUX
amwa-126	56	84	also	also	ADV
amwa-126	56	85	be	be	AUX
amwa-126	56	86	the	the	DET
amwa-126	56	87	case	case	NOUN
amwa-126	56	88	as	as	SCONJ
amwa-126	56	89	some	some	DET
amwa-126	56	90	b2c	b2c	NOUN
amwa-126	56	91	advertising	advertising	NOUN
amwa-126	56	92	has	have	AUX
amwa-126	56	93	been	be	AUX
amwa-126	56	94	criticized	criticize	VERB
amwa-126	56	95	for	for	ADP
amwa-126	56	96	specifically	specifically	ADV
amwa-126	56	97	targeting	target	VERB
amwa-126	56	98	economically	economically	ADV
amwa-126	56	99	disadvantaged	disadvantaged	ADJ
amwa-126	56	100	groups	group	NOUN
amwa-126	56	101	and	and	CCONJ
amwa-126	56	102	developing	develop	VERB
amwa-126	56	103	nations	nation	NOUN
amwa-126	56	104	with	with	ADP
amwa-126	56	105	advertisements	advertisement	NOUN
amwa-126	56	106	for	for	ADP
amwa-126	56	107	harmful	harmful	ADJ
amwa-126	56	108	products	product	NOUN
amwa-126	56	109	such	such	ADJ
amwa-126	56	110	as	as	ADP
amwa-126	56	111	cigarettes	cigarette	NOUN
amwa-126	56	112	or	or	CCONJ
amwa-126	56	113	infant	infant	NOUN
amwa-126	56	114	formula	formula	NOUN
amwa-126	56	115	instead	instead	ADV
amwa-126	56	116	of	of	ADP
amwa-126	56	117	breastmilk.37	breastmilk.37	VERB
amwa-126	56	118	-	-	PUNCT
amwa-126	56	119	39	39	NUM
amwa-126	56	120	aside	aside	ADV
amwa-126	56	121	from	from	ADP
amwa-126	56	122	the	the	DET
amwa-126	56	123	numerous	numerous	ADJ
amwa-126	56	124	examples	example	NOUN
amwa-126	56	125	and	and	CCONJ
amwa-126	56	126	case	case	NOUN
amwa-126	56	127	studies	study	NOUN
amwa-126	56	128	of	of	ADP
amwa-126	56	129	biased	biased	ADJ
amwa-126	56	130	b2c	b2c	NOUN
amwa-126	56	131	marketing	marketing	NOUN
amwa-126	56	132	practices	practice	NOUN
amwa-126	56	133	that	that	PRON
amwa-126	56	134	tend	tend	VERB
amwa-126	56	135	to	to	PART
amwa-126	56	136	reduce	reduce	VERB
amwa-126	56	137	the	the	DET
amwa-126	56	138	market	market	NOUN
amwa-126	56	139	and	and	CCONJ
amwa-126	56	140	prevent	prevent	VERB
amwa-126	56	141	a	a	DET
amwa-126	56	142	product	product	NOUN
amwa-126	56	143	from	from	ADP
amwa-126	56	144	achieving	achieve	VERB
amwa-126	56	145	full	full	ADJ
amwa-126	56	146	market	market	NOUN
amwa-126	56	147	potential	potential	NOUN
amwa-126	56	148	,	,	PUNCT
amwa-126	56	149	the	the	DET
amwa-126	56	150	focus	focus	NOUN
amwa-126	56	151	of	of	ADP
amwa-126	56	152	this	this	DET
amwa-126	56	153	discussion	discussion	NOUN
amwa-126	56	154	is	be	AUX
amwa-126	56	155	to	to	PART
amwa-126	56	156	identify	identify	VERB
amwa-126	56	157	ethical	ethical	ADJ
amwa-126	56	158	marketing	marketing	NOUN
amwa-126	56	159	practices	practice	NOUN
amwa-126	56	160	so	so	SCONJ
amwa-126	56	161	writers	writer	NOUN
amwa-126	56	162	can	can	AUX
amwa-126	56	163	avoid	avoid	VERB
amwa-126	56	164	such	such	ADJ
amwa-126	56	165	problems	problem	NOUN
amwa-126	56	166	and	and	CCONJ
amwa-126	56	167	maximize	maximize	VERB
amwa-126	56	168	connection	connection	NOUN
amwa-126	56	169	with	with	ADP
amwa-126	56	170	customers	customer	NOUN
amwa-126	56	171	within	within	ADP
amwa-126	56	172	legal	legal	ADJ
amwa-126	56	173	and	and	CCONJ
amwa-126	56	174	ethical	ethical	ADJ
amwa-126	56	175	customer	customer	NOUN
amwa-126	56	176	reach	reach	NOUN
amwa-126	56	177	.	.	PUNCT
amwa-126	57	1	the	the	DET
amwa-126	57	2	most	most	ADV
amwa-126	57	3	effective	effective	ADJ
amwa-126	57	4	strategy	strategy	NOUN
amwa-126	57	5	for	for	ADP
amwa-126	57	6	identifying	identify	VERB
amwa-126	57	7	target	target	NOUN
amwa-126	57	8	consumer	consumer	NOUN
amwa-126	57	9	audiences	audience	NOUN
amwa-126	57	10	or	or	CCONJ
amwa-126	57	11	a	a	DET
amwa-126	57	12	specific	specific	ADJ
amwa-126	57	13	market	market	NOUN
amwa-126	57	14	is	be	AUX
amwa-126	57	15	to	to	PART
amwa-126	57	16	characterize	characterize	VERB
amwa-126	57	17	potential	potential	ADJ
amwa-126	57	18	consumers	consumer	NOUN
amwa-126	57	19	by	by	ADP
amwa-126	57	20	providing	provide	VERB
amwa-126	57	21	technical	technical	ADJ
amwa-126	57	22	marketing	marketing	NOUN
amwa-126	57	23	communication	communication	NOUN
amwa-126	57	24	focusing	focus	VERB
amwa-126	57	25	on	on	ADP
amwa-126	57	26	the	the	DET
amwa-126	57	27	relevant	relevant	ADJ
amwa-126	57	28	needs	need	NOUN
amwa-126	57	29	or	or	CCONJ
amwa-126	57	30	wants	want	VERB
amwa-126	57	31	that	that	PRON
amwa-126	57	32	are	be	AUX
amwa-126	57	33	addressed	address	VERB
amwa-126	57	34	by	by	ADP
amwa-126	57	35	the	the	DET
amwa-126	57	36	product.40	product.40	NOUN
amwa-126	57	37	such	such	DET
amwa-126	57	38	an	an	DET
amwa-126	57	39	audience	audience	NOUN
amwa-126	57	40	analysis	analysis	NOUN
amwa-126	57	41	should	should	AUX
amwa-126	57	42	downplay	downplay	VERB
amwa-126	57	43	or	or	CCONJ
amwa-126	57	44	exclude	exclude	VERB
amwa-126	57	45	personal	personal	ADJ
amwa-126	57	46	attributes	attribute	NOUN
amwa-126	57	47	that	that	PRON
amwa-126	57	48	are	be	AUX
amwa-126	57	49	unrelated	unrelated	ADJ
amwa-126	57	50	to	to	ADP
amwa-126	57	51	the	the	DET
amwa-126	57	52	product	product	NOUN
amwa-126	57	53	need	need	NOUN
amwa-126	57	54	,	,	PUNCT
amwa-126	57	55	which	which	PRON
amwa-126	57	56	would	would	AUX
amwa-126	57	57	create	create	VERB
amwa-126	57	58	a	a	DET
amwa-126	57	59	distorted	distorted	ADJ
amwa-126	57	60	or	or	CCONJ
amwa-126	57	61	biased	biased	ADJ
amwa-126	57	62	characterization	characterization	NOUN
amwa-126	57	63	of	of	ADP
amwa-126	57	64	a	a	DET
amwa-126	57	65	target	target	NOUN
amwa-126	57	66	audience	audience	NOUN
amwa-126	57	67	that	that	PRON
amwa-126	57	68	would	would	AUX
amwa-126	57	69	unnecessarily	unnecessarily	ADV
amwa-126	57	70	influence	influence	VERB
amwa-126	57	71	marketing	marketing	NOUN
amwa-126	57	72	communication	communication	NOUN
amwa-126	57	73	strategy	strategy	NOUN
amwa-126	57	74	.	.	PUNCT
amwa-126	58	1	in	in	ADP
amwa-126	58	2	technical	technical	ADJ
amwa-126	58	3	content	content	NOUN
amwa-126	58	4	marketing	marketing	NOUN
amwa-126	58	5	,	,	PUNCT
amwa-126	58	6	different	different	ADJ
amwa-126	58	7	groups	group	NOUN
amwa-126	58	8	of	of	ADP
amwa-126	58	9	audiences	audience	NOUN
amwa-126	58	10	(	(	PUNCT
amwa-126	58	11	or	or	CCONJ
amwa-126	58	12	buyer	buyer	NOUN
amwa-126	58	13	personas	persona	NOUN
amwa-126	58	14	)	)	PUNCT
amwa-126	58	15	are	be	AUX
amwa-126	58	16	identified	identify	VERB
amwa-126	58	17	and	and	CCONJ
amwa-126	58	18	served	serve	VERB
amwa-126	58	19	through	through	ADP
amwa-126	58	20	a	a	DET
amwa-126	58	21	collection	collection	NOUN
amwa-126	58	22	of	of	ADP
amwa-126	58	23	content	content	NOUN
amwa-126	58	24	that	that	PRON
amwa-126	58	25	is	be	AUX
amwa-126	58	26	targeted	target	VERB
amwa-126	58	27	to	to	ADP
amwa-126	58	28	their	their	PRON
amwa-126	58	29	specific	specific	ADJ
amwa-126	58	30	(	(	PUNCT
amwa-126	58	31	often	often	ADV
amwa-126	58	32	differing	differ	VERB
amwa-126	58	33	)	)	PUNCT
amwa-126	58	34	needs	need	NOUN
amwa-126	58	35	or	or	CCONJ
amwa-126	58	36	wants.41	wants.41	NOUN
amwa-126	58	37	buyer	buyer	NOUN
amwa-126	58	38	personas	persona	NOUN
amwa-126	58	39	may	may	AUX
amwa-126	58	40	not	not	PART
amwa-126	58	41	specifically	specifically	ADV
amwa-126	58	42	be	be	AUX
amwa-126	58	43	a	a	DET
amwa-126	58	44	direct	direct	ADJ
amwa-126	58	45	“	"	PUNCT
amwa-126	58	46	buyer	buyer	NOUN
amwa-126	58	47	”	"	PUNCT
amwa-126	58	48	or	or	CCONJ
amwa-126	58	49	purchaser	purchaser	NOUN
amwa-126	58	50	of	of	ADP
amwa-126	58	51	a	a	DET
amwa-126	58	52	product	product	NOUN
amwa-126	58	53	or	or	CCONJ
amwa-126	58	54	service	service	NOUN
amwa-126	58	55	,	,	PUNCT
amwa-126	58	56	but	but	CCONJ
amwa-126	58	57	each	each	DET
amwa-126	58	58	group	group	NOUN
amwa-126	58	59	contributes	contribute	VERB
amwa-126	58	60	to	to	ADP
amwa-126	58	61	the	the	DET
amwa-126	58	62	business	business	NOUN
amwa-126	58	63	model	model	NOUN
amwa-126	58	64	of	of	ADP
amwa-126	58	65	the	the	DET
amwa-126	58	66	organization	organization	NOUN
amwa-126	58	67	.	.	PUNCT
amwa-126	59	1	a	a	DET
amwa-126	59	2	common	common	ADJ
amwa-126	59	3	example	example	NOUN
amwa-126	59	4	are	be	AUX
amwa-126	59	5	company	company	NOUN
amwa-126	59	6	websites	website	NOUN
amwa-126	59	7	,	,	PUNCT
amwa-126	59	8	which	which	PRON
amwa-126	59	9	are	be	AUX
amwa-126	59	10	organized	organize	VERB
amwa-126	59	11	into	into	ADP
amwa-126	59	12	sections	section	NOUN
amwa-126	59	13	around	around	ADP
amwa-126	59	14	the	the	DET
amwa-126	59	15	needs	need	NOUN
amwa-126	59	16	of	of	ADP
amwa-126	59	17	different	different	ADJ
amwa-126	59	18	groups	group	NOUN
amwa-126	59	19	providing	provide	VERB
amwa-126	59	20	resources	resource	NOUN
amwa-126	59	21	to	to	PART
amwa-126	59	22	address	address	VERB
amwa-126	59	23	their	their	PRON
amwa-126	59	24	specific	specific	ADJ
amwa-126	59	25	need	need	NOUN
amwa-126	59	26	for	for	ADP
amwa-126	59	27	information	information	NOUN
amwa-126	59	28	.	.	PUNCT
amwa-126	60	1	with	with	ADP
amwa-126	60	2	a	a	DET
amwa-126	60	3	buyer	buyer	NOUN
amwa-126	60	4	persona	persona	NOUN
amwa-126	60	5	strategy	strategy	NOUN
amwa-126	60	6	,	,	PUNCT
amwa-126	60	7	the	the	DET
amwa-126	60	8	first	first	ADJ
amwa-126	60	9	layer	layer	NOUN
amwa-126	60	10	for	for	ADP
amwa-126	60	11	organizing	organize	VERB
amwa-126	60	12	a	a	DET
amwa-126	60	13	website	website	NOUN
amwa-126	60	14	is	be	AUX
amwa-126	60	15	to	to	PART
amwa-126	60	16	direct	direct	VERB
amwa-126	60	17	individuals	individual	NOUN
amwa-126	60	18	from	from	ADP
amwa-126	60	19	different	different	ADJ
amwa-126	60	20	groups	group	NOUN
amwa-126	60	21	into	into	ADP
amwa-126	60	22	the	the	DET
amwa-126	60	23	proper	proper	ADJ
amwa-126	60	24	section	section	NOUN
amwa-126	60	25	of	of	ADP
amwa-126	60	26	resources	resource	NOUN
amwa-126	60	27	.	.	PUNCT
amwa-126	61	1	in	in	ADP
amwa-126	61	2	particular	particular	ADJ
amwa-126	61	3	,	,	PUNCT
amwa-126	61	4	consider	consider	VERB
amwa-126	61	5	the	the	DET
amwa-126	61	6	american	american	PROPN
amwa-126	61	7	medical	medical	PROPN
amwa-126	61	8	writers	writers	PROPN
amwa-126	61	9	association	association	PROPN
amwa-126	61	10	(	(	PUNCT
amwa-126	61	11	amwa	amwa	PROPN
amwa-126	61	12	)	)	PUNCT
amwa-126	61	13	journal	journal	NOUN
amwa-126	61	14	’s	’s	PART
amwa-126	61	15	homepage	homepage	NOUN
amwa-126	61	16	(	(	PUNCT
amwa-126	61	17	figure	figure	NOUN
amwa-126	61	18	)	)	PUNCT
amwa-126	61	19	,	,	PUNCT
amwa-126	61	20	which	which	PRON
amwa-126	61	21	provides	provide	VERB
amwa-126	61	22	links	link	NOUN
amwa-126	61	23	to	to	PART
amwa-126	61	24	buyer	buyer	VERB
amwa-126	61	25	personas	persona	NOUN
amwa-126	61	26	to	to	ADP
amwa-126	61	27	•	•	NOUN
amwa-126	61	28	“	"	PUNCT
amwa-126	61	29	contribute	contribute	VERB
amwa-126	61	30	,	,	PUNCT
amwa-126	61	31	”	"	PUNCT
amwa-126	61	32	for	for	SCONJ
amwa-126	61	33	writers	writer	NOUN
amwa-126	61	34	to	to	PART
amwa-126	61	35	prepare	prepare	VERB
amwa-126	61	36	manuscripts	manuscript	NOUN
amwa-126	61	37	for	for	ADP
amwa-126	61	38	the	the	DET
amwa-126	61	39	journal	journal	NOUN
amwa-126	61	40	,	,	PUNCT
amwa-126	61	41	•	•	DET
amwa-126	61	42	“	"	PUNCT
amwa-126	61	43	advertise	advertise	NOUN
amwa-126	61	44	,	,	PUNCT
amwa-126	61	45	”	"	PUNCT
amwa-126	61	46	for	for	SCONJ
amwa-126	61	47	advertisers	advertiser	NOUN
amwa-126	61	48	to	to	PART
amwa-126	61	49	promote	promote	VERB
amwa-126	61	50	a	a	DET
amwa-126	61	51	product	product	NOUN
amwa-126	61	52	or	or	CCONJ
amwa-126	61	53	service	service	NOUN
amwa-126	61	54	to	to	ADP
amwa-126	61	55	the	the	DET
amwa-126	61	56	readers	reader	NOUN
amwa-126	61	57	,	,	PUNCT
amwa-126	61	58	or	or	CCONJ
amwa-126	61	59	•	•	NUM
amwa-126	61	60	“	"	PUNCT
amwa-126	61	61	find	find	VERB
amwa-126	61	62	,	,	PUNCT
amwa-126	61	63	”	"	PUNCT
amwa-126	61	64	for	for	SCONJ
amwa-126	61	65	readers	reader	NOUN
amwa-126	61	66	to	to	PART
amwa-126	61	67	search	search	VERB
amwa-126	61	68	a	a	DET
amwa-126	61	69	database	database	NOUN
amwa-126	61	70	of	of	ADP
amwa-126	61	71	articles	article	NOUN
amwa-126	61	72	within	within	ADP
amwa-126	61	73	the	the	DET
amwa-126	61	74	journal	journal	NOUN
amwa-126	61	75	.	.	PUNCT
amwa-126	62	1	in	in	ADP
amwa-126	62	2	this	this	DET
amwa-126	62	3	example	example	NOUN
amwa-126	62	4	,	,	PUNCT
amwa-126	62	5	specific	specific	ADJ
amwa-126	62	6	content	content	NOUN
amwa-126	62	7	of	of	ADP
amwa-126	62	8	each	each	DET
amwa-126	62	9	section	section	NOUN
amwa-126	62	10	of	of	ADP
amwa-126	62	11	the	the	DET
amwa-126	62	12	website	website	NOUN
amwa-126	62	13	provides	provide	VERB
amwa-126	62	14	relevant	relevant	ADJ
amwa-126	62	15	information	information	NOUN
amwa-126	62	16	that	that	PRON
amwa-126	62	17	supports	support	VERB
amwa-126	62	18	the	the	DET
amwa-126	62	19	informational	informational	ADJ
amwa-126	62	20	needs	need	NOUN
amwa-126	62	21	of	of	ADP
amwa-126	62	22	these	these	DET
amwa-126	62	23	different	different	ADJ
amwa-126	62	24	groups	group	NOUN
amwa-126	62	25	in	in	ADP
amwa-126	62	26	order	order	NOUN
amwa-126	62	27	to	to	PART
amwa-126	62	28	support	support	VERB
amwa-126	62	29	the	the	DET
amwa-126	62	30	publication	publication	NOUN
amwa-126	62	31	of	of	ADP
amwa-126	62	32	the	the	DET
amwa-126	62	33	journal	journal	NOUN
amwa-126	62	34	.	.	PUNCT
amwa-126	63	1	additionally	additionally	ADV
amwa-126	63	2	,	,	PUNCT
amwa-126	63	3	technical	technical	ADJ
amwa-126	63	4	markets	market	NOUN
amwa-126	63	5	are	be	AUX
amwa-126	63	6	international	international	ADJ
amwa-126	63	7	—	—	PUNCT
amwa-126	63	8	both	both	PRON
amwa-126	63	9	as	as	ADP
amwa-126	63	10	global	global	ADJ
amwa-126	63	11	markets	market	NOUN
amwa-126	63	12	as	as	ADV
amwa-126	63	13	well	well	ADV
amwa-126	63	14	as	as	ADP
amwa-126	63	15	domestic	domestic	ADJ
amwa-126	63	16	markets	market	NOUN
amwa-126	63	17	with	with	ADP
amwa-126	63	18	many	many	ADJ
amwa-126	63	19	customers	customer	NOUN
amwa-126	63	20	originally	originally	ADV
amwa-126	63	21	from	from	ADP
amwa-126	63	22	other	other	ADJ
amwa-126	63	23	nations	nation	NOUN
amwa-126	63	24	.	.	PUNCT
amwa-126	64	1	from	from	ADP
amwa-126	64	2	a	a	DET
amwa-126	64	3	writing	writing	NOUN
amwa-126	64	4	and	and	CCONJ
amwa-126	64	5	accessibility	accessibility	NOUN
amwa-126	64	6	perspective	perspective	NOUN
amwa-126	64	7	,	,	PUNCT
amwa-126	64	8	the	the	DET
amwa-126	64	9	most	most	ADV
amwa-126	64	10	effective	effective	ADJ
amwa-126	64	11	technical	technical	ADJ
amwa-126	64	12	content	content	NOUN
amwa-126	64	13	marketing	marketing	NOUN
amwa-126	64	14	is	be	AUX
amwa-126	64	15	designed	design	VERB
amwa-126	64	16	for	for	ADP
amwa-126	64	17	global	global	ADJ
amwa-126	64	18	audiences	audience	NOUN
amwa-126	64	19	.	.	PUNCT
amwa-126	65	1	from	from	ADP
amwa-126	65	2	a	a	DET
amwa-126	65	3	communication	communication	NOUN
amwa-126	65	4	lens	lens	NOUN
amwa-126	65	5	apart	apart	ADV
amwa-126	65	6	from	from	ADP
amwa-126	65	7	country	country	NOUN
amwa-126	65	8	-	-	PUNCT
amwa-126	65	9	specific	specific	ADJ
amwa-126	65	10	content	content	NOUN
amwa-126	65	11	regulation	regulation	NOUN
amwa-126	65	12	,	,	PUNCT
amwa-126	65	13	technical	technical	ADJ
amwa-126	65	14	content	content	NOUN
amwa-126	65	15	marketing	marketing	NOUN
amwa-126	65	16	writers	writer	NOUN
amwa-126	65	17	can	can	AUX
amwa-126	65	18	improve	improve	VERB
amwa-126	65	19	communication	communication	NOUN
amwa-126	65	20	effectiveness	effectiveness	NOUN
amwa-126	65	21	with	with	ADP
amwa-126	65	22	non	non	ADJ
amwa-126	65	23	-	-	ADJ
amwa-126	65	24	native	native	ADJ
amwa-126	65	25	english	english	ADJ
amwa-126	65	26	speakers	speaker	NOUN
amwa-126	65	27	by	by	ADP
amwa-126	65	28	adhering	adhere	VERB
amwa-126	65	29	to	to	ADP
amwa-126	65	30	the	the	DET
amwa-126	65	31	following	follow	VERB
amwa-126	65	32	guidelines42	guidelines42	NOUN
amwa-126	65	33	-	-	PUNCT
amwa-126	65	34	44	44	NUM
amwa-126	65	35	•	•	NOUN
amwa-126	65	36	use	use	VERB
amwa-126	65	37	deductive	deductive	ADJ
amwa-126	65	38	organization	organization	NOUN
amwa-126	65	39	with	with	ADP
amwa-126	65	40	topic	topic	NOUN
amwa-126	65	41	sentences	sentence	NOUN
amwa-126	65	42	and	and	CCONJ
amwa-126	65	43	important	important	ADJ
amwa-126	65	44	information	information	NOUN
amwa-126	65	45	at	at	ADP
amwa-126	65	46	the	the	DET
amwa-126	65	47	beginning	beginning	NOUN
amwa-126	65	48	of	of	ADP
amwa-126	65	49	each	each	DET
amwa-126	65	50	document	document	NOUN
amwa-126	65	51	,	,	PUNCT
amwa-126	65	52	section	section	NOUN
amwa-126	65	53	,	,	PUNCT
amwa-126	65	54	and	and	CCONJ
amwa-126	65	55	paragraph	paragraph	NOUN
amwa-126	65	56	,	,	PUNCT
amwa-126	65	57	figure	figure	NOUN
amwa-126	65	58	.	.	PUNCT
amwa-126	66	1	example	example	NOUN
amwa-126	66	2	of	of	ADP
amwa-126	66	3	buyer	buyer	NOUN
amwa-126	66	4	personas	persona	NOUN
amwa-126	66	5	(	(	PUNCT
amwa-126	66	6	or	or	CCONJ
amwa-126	66	7	target	target	VERB
amwa-126	66	8	audiences	audience	NOUN
amwa-126	66	9	)	)	PUNCT
amwa-126	66	10	of	of	ADP
amwa-126	66	11	common	common	ADJ
amwa-126	66	12	visitor	visitor	NOUN
amwa-126	66	13	categories	category	NOUN
amwa-126	66	14	to	to	ADP
amwa-126	66	15	the	the	DET
amwa-126	66	16	amwa	amwa	PROPN
amwa-126	66	17	journal	journal	PROPN
amwa-126	66	18	’s	’s	PART
amwa-126	66	19	home	home	NOUN
amwa-126	66	20	page	page	NOUN
amwa-126	66	21	.	.	PUNCT
amwa-126	67	1	sections	section	NOUN
amwa-126	67	2	of	of	ADP
amwa-126	67	3	the	the	DET
amwa-126	67	4	journal	journal	NOUN
amwa-126	67	5	website	website	NOUN
amwa-126	67	6	are	be	AUX
amwa-126	67	7	targeted	target	VERB
amwa-126	67	8	to	to	ADP
amwa-126	67	9	specific	specific	ADJ
amwa-126	67	10	audiences	audience	NOUN
amwa-126	67	11	,	,	PUNCT
amwa-126	67	12	such	such	ADJ
amwa-126	67	13	as	as	ADP
amwa-126	67	14	“	"	PUNCT
amwa-126	67	15	contribute	contribute	VERB
amwa-126	67	16	”	"	PUNCT
amwa-126	67	17	for	for	ADP
amwa-126	67	18	individuals	individual	NOUN
amwa-126	67	19	interested	interested	ADJ
amwa-126	67	20	in	in	ADP
amwa-126	67	21	writing	write	VERB
amwa-126	67	22	an	an	DET
amwa-126	67	23	article	article	NOUN
amwa-126	67	24	for	for	ADP
amwa-126	67	25	the	the	DET
amwa-126	67	26	journal	journal	NOUN
amwa-126	67	27	,	,	PUNCT
amwa-126	67	28	“	"	PUNCT
amwa-126	67	29	advertise	advertise	NOUN
amwa-126	67	30	,	,	PUNCT
amwa-126	67	31	”	"	PUNCT
amwa-126	67	32	for	for	ADP
amwa-126	67	33	individuals	individual	NOUN
amwa-126	67	34	seeking	seek	VERB
amwa-126	67	35	to	to	PART
amwa-126	67	36	advertise	advertise	VERB
amwa-126	67	37	within	within	ADP
amwa-126	67	38	the	the	DET
amwa-126	67	39	journal	journal	NOUN
amwa-126	67	40	,	,	PUNCT
amwa-126	67	41	and	and	CCONJ
amwa-126	67	42	“	"	PUNCT
amwa-126	67	43	find	find	VERB
amwa-126	67	44	,	,	PUNCT
amwa-126	67	45	”	"	PUNCT
amwa-126	67	46	for	for	ADP
amwa-126	67	47	individuals	individual	NOUN
amwa-126	67	48	seeking	seek	VERB
amwa-126	67	49	to	to	PART
amwa-126	67	50	find	find	VERB
amwa-126	67	51	and	and	CCONJ
amwa-126	67	52	read	read	VERB
amwa-126	67	53	an	an	DET
amwa-126	67	54	article	article	NOUN
amwa-126	67	55	published	publish	VERB
amwa-126	67	56	by	by	ADP
amwa-126	67	57	the	the	DET
amwa-126	67	58	journal	journal	NOUN
amwa-126	67	59	.	.	PUNCT
amwa-126	68	1	collectively	collectively	ADV
amwa-126	68	2	,	,	PUNCT
amwa-126	68	3	these	these	DET
amwa-126	68	4	buyer	buyer	NOUN
amwa-126	68	5	personas	persona	NOUN
amwa-126	68	6	represent	represent	VERB
amwa-126	68	7	the	the	DET
amwa-126	68	8	major	major	ADJ
amwa-126	68	9	constituents	constituent	NOUN
amwa-126	68	10	of	of	ADP
amwa-126	68	11	the	the	DET
amwa-126	68	12	publication	publication	NOUN
amwa-126	68	13	.	.	PUNCT
amwa-126	69	1	this	this	DET
amwa-126	69	2	figure	figure	NOUN
amwa-126	69	3	has	have	AUX
amwa-126	69	4	been	be	AUX
amwa-126	69	5	reprinted	reprint	VERB
amwa-126	69	6	with	with	ADP
amwa-126	69	7	permission	permission	NOUN
amwa-126	69	8	from	from	ADP
amwa-126	69	9	amwa	amwa	PROPN
amwa-126	69	10	.	.	PUNCT
amwa-126	69	11	http://www.amwajournal.org	http://www.amwajournal.org	X
amwa-126	70	1	amwajournal.org	amwajournal.org	X
amwa-126	70	2	58legal	58legal	NUM
amwa-126	70	3	and	and	CCONJ
amwa-126	70	4	ethical	ethical	ADJ
amwa-126	70	5	issues	issue	NOUN
amwa-126	70	6	in	in	ADP
amwa-126	70	7	technical	technical	ADJ
amwa-126	70	8	content	content	NOUN
amwa-126	70	9	marketing	marketing	NOUN
amwa-126	70	10	•	•	NOUN
amwa-126	70	11	use	use	NOUN
amwa-126	70	12	plain	plain	ADJ
amwa-126	70	13	language	language	NOUN
amwa-126	70	14	,	,	PUNCT
amwa-126	70	15	concise	concise	ADJ
amwa-126	70	16	phrases	phrase	NOUN
amwa-126	70	17	,	,	PUNCT
amwa-126	70	18	short	short	ADJ
amwa-126	70	19	sentences	sentence	NOUN
amwa-126	70	20	,	,	PUNCT
amwa-126	70	21	and	and	CCONJ
amwa-126	70	22	the	the	DET
amwa-126	70	23	active	active	ADJ
amwa-126	70	24	voice	voice	NOUN
amwa-126	70	25	;	;	PUNCT
amwa-126	70	26	limit	limit	VERB
amwa-126	70	27	the	the	DET
amwa-126	70	28	use	use	NOUN
amwa-126	70	29	of	of	ADP
amwa-126	70	30	long	long	ADJ
amwa-126	70	31	,	,	PUNCT
amwa-126	70	32	complex	complex	ADJ
amwa-126	70	33	sentences	sentence	NOUN
amwa-126	70	34	and	and	CCONJ
amwa-126	70	35	avoid	avoid	VERB
amwa-126	70	36	negative	negative	ADJ
amwa-126	70	37	constructions	construction	NOUN
amwa-126	70	38	,	,	PUNCT
amwa-126	70	39	•	•	NUM
amwa-126	70	40	use	use	VERB
amwa-126	70	41	international	international	ADJ
amwa-126	70	42	measurements	measurement	NOUN
amwa-126	70	43	(	(	PUNCT
amwa-126	70	44	the	the	DET
amwa-126	70	45	metric	metric	ADJ
amwa-126	70	46	system	system	NOUN
amwa-126	70	47	)	)	PUNCT
amwa-126	70	48	,	,	PUNCT
amwa-126	70	49	•	•	NOUN
amwa-126	70	50	use	use	VERB
amwa-126	70	51	a	a	DET
amwa-126	70	52	consistent	consistent	NOUN
amwa-126	70	53	(	(	PUNCT
amwa-126	70	54	or	or	CCONJ
amwa-126	70	55	controlled	control	VERB
amwa-126	70	56	)	)	PUNCT
amwa-126	70	57	and	and	CCONJ
amwa-126	70	58	precise	precise	ADJ
amwa-126	70	59	vocabulary	vocabulary	NOUN
amwa-126	70	60	based	base	VERB
amwa-126	70	61	on	on	ADP
amwa-126	70	62	word	word	NOUN
amwa-126	70	63	denotation	denotation	NOUN
amwa-126	70	64	and	and	CCONJ
amwa-126	70	65	concrete	concrete	ADJ
amwa-126	70	66	language	language	NOUN
amwa-126	70	67	rather	rather	ADV
amwa-126	70	68	than	than	ADP
amwa-126	70	69	colloquial	colloquial	ADJ
amwa-126	70	70	words	word	NOUN
amwa-126	70	71	and	and	CCONJ
amwa-126	70	72	phrases	phrase	NOUN
amwa-126	70	73	with	with	ADP
amwa-126	70	74	embedded	embed	VERB
amwa-126	70	75	connotations	connotation	NOUN
amwa-126	70	76	(	(	PUNCT
amwa-126	70	77	eg	eg	NOUN
amwa-126	70	78	,	,	PUNCT
amwa-126	70	79	change	change	VERB
amwa-126	70	80	the	the	DET
amwa-126	70	81	colloquial	colloquial	ADJ
amwa-126	70	82	verb	verb	NOUN
amwa-126	70	83	phrase	phrase	NOUN
amwa-126	70	84	“	"	PUNCT
amwa-126	70	85	looking	look	VERB
amwa-126	70	86	into	into	ADP
amwa-126	70	87	”	"	PUNCT
amwa-126	70	88	to	to	ADP
amwa-126	70	89	the	the	DET
amwa-126	70	90	single	single	ADJ
amwa-126	70	91	verb	verb	NOUN
amwa-126	70	92	“	"	PUNCT
amwa-126	70	93	investigate	investigate	VERB
amwa-126	70	94	,	,	PUNCT
amwa-126	70	95	”	"	PUNCT
amwa-126	70	96	which	which	PRON
amwa-126	70	97	expresses	express	VERB
amwa-126	70	98	the	the	DET
amwa-126	70	99	intended	intend	VERB
amwa-126	70	100	concept	concept	NOUN
amwa-126	70	101	clearly	clearly	ADV
amwa-126	70	102	and	and	CCONJ
amwa-126	70	103	translates	translate	VERB
amwa-126	70	104	directly	directly	ADV
amwa-126	70	105	)	)	PUNCT
amwa-126	70	106	,	,	PUNCT
amwa-126	70	107	and	and	CCONJ
amwa-126	70	108	•	•	NUM
amwa-126	70	109	use	use	VERB
amwa-126	70	110	clear	clear	ADJ
amwa-126	70	111	and	and	CCONJ
amwa-126	70	112	specific	specific	ADJ
amwa-126	70	113	statements	statement	NOUN
amwa-126	70	114	rather	rather	ADV
amwa-126	70	115	than	than	ADP
amwa-126	70	116	using	use	VERB
amwa-126	70	117	culturally	culturally	ADV
amwa-126	70	118	specific	specific	ADJ
amwa-126	70	119	metaphors	metaphor	NOUN
amwa-126	70	120	or	or	CCONJ
amwa-126	70	121	figurative	figurative	ADJ
amwa-126	70	122	language	language	NOUN
amwa-126	70	123	(	(	PUNCT
amwa-126	70	124	eg	eg	NOUN
amwa-126	70	125	,	,	PUNCT
amwa-126	70	126	change	change	VERB
amwa-126	70	127	the	the	DET
amwa-126	70	128	us	us	PROPN
amwa-126	70	129	–	–	PUNCT
amwa-126	70	130	centric	centric	ADJ
amwa-126	70	131	baseball	baseball	NOUN
amwa-126	70	132	reference	reference	NOUN
amwa-126	70	133	“	"	PUNCT
amwa-126	70	134	home	home	NOUN
amwa-126	70	135	run	run	NOUN
amwa-126	70	136	”	"	PUNCT
amwa-126	70	137	to	to	ADP
amwa-126	70	138	“	"	PUNCT
amwa-126	70	139	success	success	NOUN
amwa-126	70	140	”	"	PUNCT
amwa-126	70	141	)	)	PUNCT
amwa-126	70	142	.	.	PUNCT
amwa-126	71	1	not	not	PART
amwa-126	71	2	only	only	ADV
amwa-126	71	3	will	will	AUX
amwa-126	71	4	these	these	DET
amwa-126	71	5	strategies	strategy	NOUN
amwa-126	71	6	increase	increase	VERB
amwa-126	71	7	the	the	DET
amwa-126	71	8	effectiveness	effectiveness	NOUN
amwa-126	71	9	of	of	ADP
amwa-126	71	10	communication	communication	NOUN
amwa-126	71	11	to	to	ADP
amwa-126	71	12	global	global	ADJ
amwa-126	71	13	audiences	audience	NOUN
amwa-126	71	14	in	in	ADP
amwa-126	71	15	english	english	PROPN
amwa-126	71	16	,	,	PUNCT
amwa-126	71	17	but	but	CCONJ
amwa-126	71	18	these	these	DET
amwa-126	71	19	techniques	technique	NOUN
amwa-126	71	20	will	will	AUX
amwa-126	71	21	also	also	ADV
amwa-126	71	22	facilitate	facilitate	VERB
amwa-126	71	23	accurate	accurate	ADJ
amwa-126	71	24	translation	translation	NOUN
amwa-126	71	25	into	into	ADP
amwa-126	71	26	other	other	ADJ
amwa-126	71	27	languages	language	NOUN
amwa-126	71	28	.	.	PUNCT
amwa-126	72	1	finally	finally	ADV
amwa-126	72	2	,	,	PUNCT
amwa-126	72	3	although	although	SCONJ
amwa-126	72	4	customer	customer	NOUN
amwa-126	72	5	reach	reach	VERB
amwa-126	72	6	is	be	AUX
amwa-126	72	7	also	also	ADV
amwa-126	72	8	achieved	achieve	VERB
amwa-126	72	9	through	through	ADP
amwa-126	72	10	the	the	DET
amwa-126	72	11	use	use	NOUN
amwa-126	72	12	of	of	ADP
amwa-126	72	13	technology	technology	NOUN
amwa-126	72	14	to	to	PART
amwa-126	72	15	deliver	deliver	VERB
amwa-126	72	16	technical	technical	ADJ
amwa-126	72	17	content	content	NOUN
amwa-126	72	18	marketing	marketing	NOUN
amwa-126	72	19	,	,	PUNCT
amwa-126	72	20	the	the	DET
amwa-126	72	21	latest	late	ADJ
amwa-126	72	22	technology	technology	NOUN
amwa-126	72	23	may	may	AUX
amwa-126	72	24	impose	impose	VERB
amwa-126	72	25	communication	communication	NOUN
amwa-126	72	26	barriers	barrier	NOUN
amwa-126	72	27	to	to	ADP
amwa-126	72	28	some	some	DET
amwa-126	72	29	audiences	audience	NOUN
amwa-126	72	30	,	,	PUNCT
amwa-126	72	31	particularly	particularly	ADV
amwa-126	72	32	individuals	individual	NOUN
amwa-126	72	33	with	with	ADP
amwa-126	72	34	disabilities	disability	NOUN
amwa-126	72	35	as	as	ADV
amwa-126	72	36	well	well	ADV
amwa-126	72	37	as	as	ADP
amwa-126	72	38	those	those	PRON
amwa-126	72	39	with	with	ADP
amwa-126	72	40	older	old	ADJ
amwa-126	72	41	technology	technology	NOUN
amwa-126	72	42	or	or	CCONJ
amwa-126	72	43	low	low	ADJ
amwa-126	72	44	-	-	PUNCT
amwa-126	72	45	bandwidth	bandwidth	NOUN
amwa-126	72	46	connections.45	connections.45	NOUN
amwa-126	72	47	-	-	PUNCT
amwa-126	72	48	48	48	NUM
amwa-126	72	49	for	for	ADP
amwa-126	72	50	many	many	ADJ
amwa-126	72	51	technologies	technology	NOUN
amwa-126	72	52	,	,	PUNCT
amwa-126	72	53	using	use	VERB
amwa-126	72	54	the	the	DET
amwa-126	72	55	latest	late	ADJ
amwa-126	72	56	communication	communication	NOUN
amwa-126	72	57	platforms	platform	NOUN
amwa-126	72	58	to	to	PART
amwa-126	72	59	communicate	communicate	VERB
amwa-126	72	60	with	with	ADP
amwa-126	72	61	affluent	affluent	ADJ
amwa-126	72	62	,	,	PUNCT
amwa-126	72	63	able	able	ADJ
amwa-126	72	64	-	-	PUNCT
amwa-126	72	65	bodied	bodied	ADJ
amwa-126	72	66	,	,	PUNCT
amwa-126	72	67	mainstream	mainstream	ADJ
amwa-126	72	68	consumers	consumer	NOUN
amwa-126	72	69	may	may	AUX
amwa-126	72	70	prevent	prevent	VERB
amwa-126	72	71	communication	communication	NOUN
amwa-126	72	72	to	to	ADP
amwa-126	72	73	a	a	DET
amwa-126	72	74	target	target	NOUN
amwa-126	72	75	audience	audience	NOUN
amwa-126	72	76	and	and	CCONJ
amwa-126	72	77	individuals	individual	NOUN
amwa-126	72	78	from	from	ADP
amwa-126	72	79	other	other	ADJ
amwa-126	72	80	groups	group	NOUN
amwa-126	72	81	.	.	PUNCT
amwa-126	73	1	particularly	particularly	ADV
amwa-126	73	2	in	in	ADP
amwa-126	73	3	regards	regard	NOUN
amwa-126	73	4	to	to	ADP
amwa-126	73	5	accessibility	accessibility	NOUN
amwa-126	73	6	,	,	PUNCT
amwa-126	73	7	or	or	CCONJ
amwa-126	73	8	inclusion	inclusion	NOUN
amwa-126	73	9	of	of	ADP
amwa-126	73	10	alternative	alternative	ADJ
amwa-126	73	11	communication	communication	NOUN
amwa-126	73	12	formats	format	NOUN
amwa-126	73	13	for	for	ADP
amwa-126	73	14	individuals	individual	NOUN
amwa-126	73	15	set	set	VERB
amwa-126	73	16	apart	apart	ADV
amwa-126	73	17	by	by	ADP
amwa-126	73	18	the	the	DET
amwa-126	73	19	digital	digital	ADJ
amwa-126	73	20	divide	divide	NOUN
amwa-126	73	21	,	,	PUNCT
amwa-126	73	22	such	such	ADJ
amwa-126	73	23	communication	communication	NOUN
amwa-126	73	24	may	may	AUX
amwa-126	73	25	be	be	AUX
amwa-126	73	26	a	a	DET
amwa-126	73	27	legal	legal	ADJ
amwa-126	73	28	consideration	consideration	NOUN
amwa-126	73	29	in	in	ADP
amwa-126	73	30	the	the	DET
amwa-126	73	31	united	united	PROPN
amwa-126	73	32	states	states	PROPN
amwa-126	73	33	,	,	PUNCT
amwa-126	73	34	europe	europe	PROPN
amwa-126	73	35	,	,	PUNCT
amwa-126	73	36	and	and	CCONJ
amwa-126	73	37	many	many	ADJ
amwa-126	73	38	other	other	ADJ
amwa-126	73	39	countries.49	countries.49	NOUN
amwa-126	73	40	yet	yet	ADV
amwa-126	73	41	,	,	PUNCT
amwa-126	73	42	technology	technology	NOUN
amwa-126	73	43	does	do	AUX
amwa-126	73	44	not	not	PART
amwa-126	73	45	always	always	ADV
amwa-126	73	46	prevent	prevent	VERB
amwa-126	73	47	access	access	NOUN
amwa-126	73	48	but	but	CCONJ
amwa-126	73	49	,	,	PUNCT
amwa-126	73	50	in	in	ADP
amwa-126	73	51	many	many	ADJ
amwa-126	73	52	cases	case	NOUN
amwa-126	73	53	,	,	PUNCT
amwa-126	73	54	also	also	ADV
amwa-126	73	55	facilitates	facilitate	VERB
amwa-126	73	56	communication	communication	NOUN
amwa-126	73	57	to	to	ADP
amwa-126	73	58	these	these	DET
amwa-126	73	59	groups	group	NOUN
amwa-126	73	60	(	(	PUNCT
amwa-126	73	61	for	for	ADP
amwa-126	73	62	example	example	NOUN
amwa-126	73	63	,	,	PUNCT
amwa-126	73	64	youtube	youtube	NOUN
amwa-126	73	65	will	will	AUX
amwa-126	73	66	close	close	VERB
amwa-126	73	67	caption	caption	NOUN
amwa-126	73	68	videos	video	NOUN
amwa-126	73	69	by	by	ADP
amwa-126	73	70	default	default	NOUN
amwa-126	73	71	for	for	ADP
amwa-126	73	72	the	the	DET
amwa-126	73	73	hearing	hearing	NOUN
amwa-126	73	74	impaired	impair	VERB
amwa-126	73	75	)	)	PUNCT
amwa-126	73	76	.	.	PUNCT
amwa-126	74	1	the	the	DET
amwa-126	74	2	challenge	challenge	NOUN
amwa-126	74	3	with	with	ADP
amwa-126	74	4	using	use	VERB
amwa-126	74	5	the	the	DET
amwa-126	74	6	latest	late	ADJ
amwa-126	74	7	communication	communication	NOUN
amwa-126	74	8	technology	technology	NOUN
amwa-126	74	9	is	be	AUX
amwa-126	74	10	that	that	SCONJ
amwa-126	74	11	the	the	DET
amwa-126	74	12	barriers	barrier	NOUN
amwa-126	74	13	and	and	CCONJ
amwa-126	74	14	adaptations	adaptation	NOUN
amwa-126	74	15	are	be	AUX
amwa-126	74	16	technology	technology	NOUN
amwa-126	74	17	specific	specific	ADJ
amwa-126	74	18	and	and	CCONJ
amwa-126	74	19	constantly	constantly	ADV
amwa-126	74	20	shifting	shift	VERB
amwa-126	74	21	.	.	PUNCT
amwa-126	75	1	the	the	DET
amwa-126	75	2	important	important	ADJ
amwa-126	75	3	point	point	NOUN
amwa-126	75	4	for	for	ADP
amwa-126	75	5	marketing	marketing	NOUN
amwa-126	75	6	writers	writer	NOUN
amwa-126	75	7	is	be	AUX
amwa-126	75	8	to	to	PART
amwa-126	75	9	provide	provide	VERB
amwa-126	75	10	content	content	NOUN
amwa-126	75	11	in	in	ADP
amwa-126	75	12	appropriate	appropriate	ADJ
amwa-126	75	13	formats	format	NOUN
amwa-126	75	14	for	for	ADP
amwa-126	75	15	the	the	DET
amwa-126	75	16	widest	wide	ADJ
amwa-126	75	17	coverage	coverage	NOUN
amwa-126	75	18	of	of	ADP
amwa-126	75	19	potential	potential	ADJ
amwa-126	75	20	customers	customer	NOUN
amwa-126	75	21	.	.	PUNCT
amwa-126	76	1	conclusion	conclusion	NOUN
amwa-126	76	2	in	in	ADP
amwa-126	76	3	this	this	DET
amwa-126	76	4	literature	literature	NOUN
amwa-126	76	5	review	review	NOUN
amwa-126	76	6	,	,	PUNCT
amwa-126	76	7	the	the	DET
amwa-126	76	8	goal	goal	NOUN
amwa-126	76	9	has	have	AUX
amwa-126	76	10	been	be	AUX
amwa-126	76	11	to	to	PART
amwa-126	76	12	introduce	introduce	VERB
amwa-126	76	13	medical	medical	ADJ
amwa-126	76	14	writers	writer	NOUN
amwa-126	76	15	to	to	ADP
amwa-126	76	16	the	the	DET
amwa-126	76	17	legal	legal	ADJ
amwa-126	76	18	and	and	CCONJ
amwa-126	76	19	ethical	ethical	ADJ
amwa-126	76	20	issues	issue	NOUN
amwa-126	76	21	of	of	ADP
amwa-126	76	22	marketing	marketing	NOUN
amwa-126	76	23	in	in	ADP
amwa-126	76	24	which	which	PRON
amwa-126	76	25	additional	additional	ADJ
amwa-126	76	26	caution	caution	NOUN
amwa-126	76	27	is	be	AUX
amwa-126	76	28	needed	need	VERB
amwa-126	76	29	.	.	PUNCT
amwa-126	77	1	as	as	ADP
amwa-126	77	2	a	a	DET
amwa-126	77	3	review	review	NOUN
amwa-126	77	4	,	,	PUNCT
amwa-126	77	5	this	this	DET
amwa-126	77	6	article	article	NOUN
amwa-126	77	7	is	be	AUX
amwa-126	77	8	designed	design	VERB
amwa-126	77	9	to	to	PART
amwa-126	77	10	serve	serve	VERB
amwa-126	77	11	as	as	ADP
amwa-126	77	12	a	a	DET
amwa-126	77	13	foundational	foundational	ADJ
amwa-126	77	14	resource	resource	NOUN
amwa-126	77	15	with	with	ADP
amwa-126	77	16	reference	reference	NOUN
amwa-126	77	17	to	to	ADP
amwa-126	77	18	sources	source	NOUN
amwa-126	77	19	for	for	ADP
amwa-126	77	20	further	further	ADJ
amwa-126	77	21	information	information	NOUN
amwa-126	77	22	and	and	CCONJ
amwa-126	77	23	clarification	clarification	NOUN
amwa-126	77	24	of	of	ADP
amwa-126	77	25	individual	individual	ADJ
amwa-126	77	26	issues	issue	NOUN
amwa-126	77	27	.	.	PUNCT
amwa-126	78	1	the	the	DET
amwa-126	78	2	importance	importance	NOUN
amwa-126	78	3	of	of	ADP
amwa-126	78	4	further	far	ADV
amwa-126	78	5	researching	research	VERB
amwa-126	78	6	additional	additional	ADJ
amwa-126	78	7	issues	issue	NOUN
amwa-126	78	8	depends	depend	VERB
amwa-126	78	9	on	on	ADP
amwa-126	78	10	the	the	DET
amwa-126	78	11	nature	nature	NOUN
amwa-126	78	12	of	of	ADP
amwa-126	78	13	each	each	DET
amwa-126	78	14	situation	situation	NOUN
amwa-126	78	15	.	.	PUNCT
amwa-126	79	1	in	in	ADP
amwa-126	79	2	particular	particular	ADJ
amwa-126	79	3	,	,	PUNCT
amwa-126	79	4	the	the	DET
amwa-126	79	5	ethical	ethical	ADJ
amwa-126	79	6	practices	practice	NOUN
amwa-126	79	7	of	of	ADP
amwa-126	79	8	technical	technical	ADJ
amwa-126	79	9	content	content	NOUN
amwa-126	79	10	marketing	marketing	NOUN
amwa-126	79	11	writing	writing	NOUN
amwa-126	79	12	and	and	CCONJ
amwa-126	79	13	the	the	DET
amwa-126	79	14	commercialization	commercialization	NOUN
amwa-126	79	15	of	of	ADP
amwa-126	79	16	technology	technology	NOUN
amwa-126	79	17	are	be	AUX
amwa-126	79	18	developed	develop	VERB
amwa-126	79	19	from	from	ADP
amwa-126	79	20	legal	legal	ADJ
amwa-126	79	21	and	and	CCONJ
amwa-126	79	22	academic	academic	ADJ
amwa-126	79	23	sources	source	NOUN
amwa-126	79	24	,	,	PUNCT
amwa-126	79	25	which	which	PRON
amwa-126	79	26	advocate	advocate	VERB
amwa-126	79	27	for	for	ADP
amwa-126	79	28	communicating	communicate	VERB
amwa-126	79	29	content	content	NOUN
amwa-126	79	30	rather	rather	ADV
amwa-126	79	31	than	than	ADP
amwa-126	79	32	rhetorically	rhetorically	ADV
amwa-126	79	33	persuasive	persuasive	ADJ
amwa-126	79	34	strategies	strategy	NOUN
amwa-126	79	35	.	.	PUNCT
amwa-126	80	1	much	much	ADJ
amwa-126	80	2	of	of	ADP
amwa-126	80	3	this	this	DET
amwa-126	80	4	discussion	discussion	NOUN
amwa-126	80	5	touches	touch	VERB
amwa-126	80	6	on	on	ADP
amwa-126	80	7	legal	legal	ADJ
amwa-126	80	8	issues	issue	NOUN
amwa-126	80	9	and	and	CCONJ
amwa-126	80	10	interpretations	interpretation	NOUN
amwa-126	80	11	,	,	PUNCT
amwa-126	80	12	which	which	PRON
amwa-126	80	13	are	be	AUX
amwa-126	80	14	constantly	constantly	ADV
amwa-126	80	15	in	in	ADP
amwa-126	80	16	flux	flux	NOUN
amwa-126	80	17	.	.	PUNCT
amwa-126	81	1	in	in	ADP
amwa-126	81	2	regard	regard	NOUN
amwa-126	81	3	to	to	ADP
amwa-126	81	4	issues	issue	NOUN
amwa-126	81	5	with	with	ADP
amwa-126	81	6	legal	legal	ADJ
amwa-126	81	7	implications	implication	NOUN
amwa-126	81	8	,	,	PUNCT
amwa-126	81	9	specific	specific	ADJ
amwa-126	81	10	laws	law	NOUN
amwa-126	81	11	and	and	CCONJ
amwa-126	81	12	regulations	regulation	NOUN
amwa-126	81	13	vary	vary	VERB
amwa-126	81	14	by	by	ADP
amwa-126	81	15	geographic	geographic	ADJ
amwa-126	81	16	region	region	NOUN
amwa-126	81	17	and	and	CCONJ
amwa-126	81	18	change	change	NOUN
amwa-126	81	19	as	as	SCONJ
amwa-126	81	20	new	new	ADJ
amwa-126	81	21	technologies	technology	NOUN
amwa-126	81	22	enable	enable	VERB
amwa-126	81	23	novel	novel	ADJ
amwa-126	81	24	marketing	marketing	NOUN
amwa-126	81	25	practices	practice	NOUN
amwa-126	81	26	and	and	CCONJ
amwa-126	81	27	lawmakers	lawmaker	NOUN
amwa-126	81	28	make	make	VERB
amwa-126	81	29	changes	change	NOUN
amwa-126	81	30	to	to	ADP
amwa-126	81	31	prior	prior	ADJ
amwa-126	81	32	regulations	regulation	NOUN
amwa-126	81	33	.	.	PUNCT
amwa-126	82	1	thus	thus	ADV
amwa-126	82	2	,	,	PUNCT
amwa-126	82	3	specific	specific	ADJ
amwa-126	82	4	marketing	marketing	NOUN
amwa-126	82	5	and	and	CCONJ
amwa-126	82	6	advertising	advertising	NOUN
amwa-126	82	7	copywriting	copywriting	NOUN
amwa-126	82	8	encroaching	encroach	VERB
amwa-126	82	9	on	on	ADP
amwa-126	82	10	legal	legal	ADJ
amwa-126	82	11	issues	issue	NOUN
amwa-126	82	12	presented	present	VERB
amwa-126	82	13	within	within	ADP
amwa-126	82	14	this	this	DET
amwa-126	82	15	article	article	NOUN
amwa-126	82	16	require	require	VERB
amwa-126	82	17	consultation	consultation	NOUN
amwa-126	82	18	of	of	ADP
amwa-126	82	19	the	the	DET
amwa-126	82	20	latest	late	ADJ
amwa-126	82	21	legal	legal	ADJ
amwa-126	82	22	postings	posting	NOUN
amwa-126	82	23	and	and	CCONJ
amwa-126	82	24	review	review	NOUN
amwa-126	82	25	by	by	ADP
amwa-126	82	26	attorneys	attorney	NOUN
amwa-126	82	27	familiar	familiar	ADJ
amwa-126	82	28	with	with	ADP
amwa-126	82	29	the	the	DET
amwa-126	82	30	jurisdiction	jurisdiction	NOUN
amwa-126	82	31	in	in	ADP
amwa-126	82	32	order	order	NOUN
amwa-126	82	33	to	to	PART
amwa-126	82	34	evaluate	evaluate	VERB
amwa-126	82	35	the	the	DET
amwa-126	82	36	appropriateness	appropriateness	NOUN
amwa-126	82	37	of	of	ADP
amwa-126	82	38	decisions	decision	NOUN
amwa-126	82	39	made	make	VERB
amwa-126	82	40	by	by	ADP
amwa-126	82	41	the	the	DET
amwa-126	82	42	technical	technical	ADJ
amwa-126	82	43	content	content	NOUN
amwa-126	82	44	marketing	marketing	NOUN
amwa-126	82	45	writer	writer	NOUN
amwa-126	82	46	or	or	CCONJ
amwa-126	82	47	strategist	strategist	NOUN
amwa-126	82	48	.	.	PUNCT
amwa-126	83	1	author	author	NOUN
amwa-126	83	2	declaration	declaration	NOUN
amwa-126	83	3	and	and	CCONJ
amwa-126	83	4	disclosures	disclosure	NOUN
amwa-126	83	5	:	:	PUNCT
amwa-126	83	6	the	the	DET
amwa-126	83	7	author	author	NOUN
amwa-126	83	8	notes	note	VERB
amwa-126	83	9	no	no	DET
amwa-126	83	10	commercial	commercial	ADJ
amwa-126	83	11	associations	association	NOUN
amwa-126	83	12	that	that	PRON
amwa-126	83	13	may	may	AUX
amwa-126	83	14	pose	pose	VERB
amwa-126	83	15	a	a	DET
amwa-126	83	16	conflict	conflict	NOUN
amwa-126	83	17	of	of	ADP
amwa-126	83	18	interest	interest	NOUN
amwa-126	83	19	in	in	ADP
amwa-126	83	20	relation	relation	NOUN
amwa-126	83	21	to	to	ADP
amwa-126	83	22	this	this	DET
amwa-126	83	23	article	article	NOUN
amwa-126	83	24	.	.	PUNCT
amwa-126	84	1	author	author	NOUN
amwa-126	84	2	contact	contact	PROPN
amwa-126	84	3	:	:	PUNCT
amwa-126	85	1	mogull@txstate.edu	mogull@txstate.edu	NOUN
amwa-126	85	2	references	reference	NOUN
amwa-126	85	3	1	1	NUM
amwa-126	85	4	.	.	PUNCT
amwa-126	85	5	geier	geier	PROPN
amwa-126	85	6	r.	r.	PROPN
amwa-126	85	7	smart	smart	PROPN
amwa-126	85	8	marketing	marketing	NOUN
amwa-126	85	9	for	for	ADP
amwa-126	85	10	engineers	engineer	NOUN
amwa-126	85	11	:	:	PUNCT
amwa-126	85	12	an	an	DET
amwa-126	85	13	inbound	inbound	ADJ
amwa-126	85	14	marketing	marketing	NOUN
amwa-126	85	15	guide	guide	NOUN
amwa-126	85	16	to	to	ADP
amwa-126	85	17	reaching	reach	VERB
amwa-126	85	18	technical	technical	ADJ
amwa-126	85	19	audiences	audience	NOUN
amwa-126	85	20	.	.	PUNCT
amwa-126	86	1	rockbench	rockbench	NOUN
amwa-126	86	2	publishing	publishing	NOUN
amwa-126	86	3	;	;	PUNCT
amwa-126	86	4	2016	2016	NUM
amwa-126	86	5	.	.	PUNCT
amwa-126	87	1	2	2	X
amwa-126	87	2	.	.	X
amwa-126	87	3	david	david	PROPN
amwa-126	87	4	pa	pa	PROPN
amwa-126	87	5	.	.	PROPN
amwa-126	88	1	from	from	ADP
amwa-126	88	2	keeping	keep	VERB
amwa-126	88	3	“	"	PUNCT
amwa-126	88	4	nature	nature	NOUN
amwa-126	88	5	’s	’s	PART
amwa-126	88	6	secrets	secret	NOUN
amwa-126	88	7	”	"	PUNCT
amwa-126	88	8	to	to	ADP
amwa-126	88	9	the	the	DET
amwa-126	88	10	institutionalization	institutionalization	NOUN
amwa-126	88	11	of	of	ADP
amwa-126	88	12	“	"	PUNCT
amwa-126	88	13	open	open	ADJ
amwa-126	88	14	science	science	NOUN
amwa-126	88	15	.	.	PUNCT
amwa-126	88	16	”	"	PUNCT
amwa-126	89	1	in	in	ADP
amwa-126	89	2	:	:	PUNCT
amwa-126	89	3	ghosh	ghosh	PROPN
amwa-126	89	4	ra	ra	PROPN
amwa-126	89	5	,	,	PUNCT
amwa-126	89	6	ed	ed	PROPN
amwa-126	89	7	.	.	PUNCT
amwa-126	89	8	code	code	PROPN
amwa-126	89	9	:	:	PUNCT
amwa-126	89	10	collaborative	collaborative	ADJ
amwa-126	89	11	ownership	ownership	NOUN
amwa-126	89	12	and	and	CCONJ
amwa-126	89	13	the	the	DET
amwa-126	89	14	digital	digital	ADJ
amwa-126	89	15	economy	economy	NOUN
amwa-126	89	16	.	.	PUNCT
amwa-126	90	1	mit	mit	PROPN
amwa-126	90	2	press	press	NOUN
amwa-126	90	3	;	;	PUNCT
amwa-126	90	4	2005	2005	NUM
amwa-126	90	5	:	:	PUNCT
amwa-126	90	6	85	85	NUM
amwa-126	90	7	-	-	SYM
amwa-126	90	8	108	108	NUM
amwa-126	90	9	.	.	PUNCT
amwa-126	91	1	3	3	X
amwa-126	91	2	.	.	X
amwa-126	91	3	mogull	mogull	PROPN
amwa-126	91	4	sa	sa	PROPN
amwa-126	91	5	.	.	PUNCT
amwa-126	92	1	scientific	scientific	ADJ
amwa-126	92	2	and	and	CCONJ
amwa-126	92	3	medical	medical	ADJ
amwa-126	92	4	communication	communication	NOUN
amwa-126	92	5	:	:	PUNCT
amwa-126	92	6	a	a	DET
amwa-126	92	7	guide	guide	NOUN
amwa-126	92	8	for	for	ADP
amwa-126	92	9	effective	effective	ADJ
amwa-126	92	10	practice	practice	NOUN
amwa-126	92	11	.	.	PUNCT
amwa-126	93	1	routledge	routledge	PROPN
amwa-126	93	2	;	;	PUNCT
amwa-126	93	3	2018	2018	NUM
amwa-126	93	4	.	.	PUNCT
amwa-126	94	1	4	4	X
amwa-126	94	2	.	.	X
amwa-126	94	3	evans	evans	PROPN
amwa-126	94	4	ja	ja	PROPN
amwa-126	94	5	.	.	PUNCT
amwa-126	94	6	industry	industry	NOUN
amwa-126	94	7	collaboration	collaboration	NOUN
amwa-126	94	8	,	,	PUNCT
amwa-126	94	9	scientific	scientific	ADJ
amwa-126	94	10	sharing	sharing	NOUN
amwa-126	94	11	,	,	PUNCT
amwa-126	94	12	and	and	CCONJ
amwa-126	94	13	the	the	DET
amwa-126	94	14	dissemination	dissemination	NOUN
amwa-126	94	15	of	of	ADP
amwa-126	94	16	knowledge	knowledge	NOUN
amwa-126	94	17	.	.	PUNCT
amwa-126	95	1	soc	soc	NOUN
amwa-126	95	2	stud	stud	VERB
amwa-126	95	3	sci	sci	PROPN
amwa-126	95	4	.	.	PUNCT
amwa-126	96	1	2010;40(5):757	2010;40(5):757	PROPN
amwa-126	96	2	-	-	SYM
amwa-126	96	3	791	791	NUM
amwa-126	96	4	.	.	PUNCT
amwa-126	97	1	http://dx.doi.org/10.1177/0306312710379931	http://dx.doi.org/10.1177/0306312710379931	NOUN
amwa-126	97	2	5	5	NUM
amwa-126	97	3	.	.	PUNCT
amwa-126	97	4	wilson	wilson	PROPN
amwa-126	98	1	eo	eo	PROPN
amwa-126	98	2	.	.	PROPN
amwa-126	98	3	consilience	consilience	PROPN
amwa-126	98	4	:	:	PUNCT
amwa-126	98	5	the	the	DET
amwa-126	98	6	unity	unity	NOUN
amwa-126	98	7	of	of	ADP
amwa-126	98	8	knowledge	knowledge	NOUN
amwa-126	98	9	.	.	PUNCT
amwa-126	99	1	vintage	vintage	NOUN
amwa-126	99	2	;	;	PUNCT
amwa-126	99	3	1999	1999	NUM
amwa-126	99	4	.	.	PUNCT
amwa-126	100	1	6	6	NUM
amwa-126	100	2	.	.	X
amwa-126	100	3	merton	merton	PROPN
amwa-126	100	4	rk	rk	NOUN
amwa-126	100	5	.	.	PUNCT
amwa-126	100	6	priorities	priority	NOUN
amwa-126	100	7	in	in	ADP
amwa-126	100	8	scientific	scientific	ADJ
amwa-126	100	9	discovery	discovery	NOUN
amwa-126	100	10	:	:	PUNCT
amwa-126	100	11	a	a	DET
amwa-126	100	12	chapter	chapter	NOUN
amwa-126	100	13	in	in	ADP
amwa-126	100	14	the	the	DET
amwa-126	100	15	sociology	sociology	NOUN
amwa-126	100	16	of	of	ADP
amwa-126	100	17	science	science	NOUN
amwa-126	100	18	.	.	PUNCT
amwa-126	101	1	am	be	AUX
amwa-126	101	2	sociol	sociol	PROPN
amwa-126	101	3	rev	rev	PROPN
amwa-126	101	4	.	.	PUNCT
amwa-126	102	1	1957;22(6):635	1957;22(6):635	NUM
amwa-126	102	2	-	-	PUNCT
amwa-126	102	3	659	659	NUM
amwa-126	102	4	.	.	PUNCT
amwa-126	103	1	http://	http://	PROPN
amwa-126	103	2	dx.doi.org/10.2307/2089193	dx.doi.org/10.2307/2089193	PROPN
amwa-126	103	3	7	7	NUM
amwa-126	103	4	.	.	PUNCT
amwa-126	103	5	mogull	mogull	PROPN
amwa-126	103	6	sa	sa	PROPN
amwa-126	103	7	.	.	PUNCT
amwa-126	104	1	science	science	PROPN
amwa-126	104	2	vs.	vs.	ADP
amwa-126	104	3	science	science	NOUN
amwa-126	104	4	commercialization	commercialization	NOUN
amwa-126	104	5	in	in	ADP
amwa-126	104	6	neoliberalism	neoliberalism	NOUN
amwa-126	104	7	(	(	PUNCT
amwa-126	104	8	extreme	extreme	ADJ
amwa-126	104	9	capitalism	capitalism	NOUN
amwa-126	104	10	):	):	PUNCT
amwa-126	104	11	examining	examine	VERB
amwa-126	104	12	the	the	DET
amwa-126	104	13	conflicts	conflict	NOUN
amwa-126	104	14	and	and	CCONJ
amwa-126	104	15	ethics	ethic	NOUN
amwa-126	104	16	of	of	ADP
amwa-126	104	17	information	information	NOUN
amwa-126	104	18	sharing	share	VERB
amwa-126	104	19	in	in	ADP
amwa-126	104	20	opposing	oppose	VERB
amwa-126	104	21	social	social	ADJ
amwa-126	104	22	systems	system	NOUN
amwa-126	104	23	.	.	PUNCT
amwa-126	105	1	in	in	ADP
amwa-126	105	2	:	:	PUNCT
amwa-126	105	3	yu	yu	PROPN
amwa-126	105	4	h	h	PROPN
amwa-126	105	5	,	,	PUNCT
amwa-126	105	6	northcutt	northcutt	ADJ
amwa-126	105	7	km	km	PROPN
amwa-126	105	8	,	,	PUNCT
amwa-126	105	9	eds	ed	NOUN
amwa-126	105	10	.	.	PUNCT
amwa-126	105	11	scientific	scientific	ADJ
amwa-126	105	12	communication	communication	NOUN
amwa-126	105	13	:	:	PUNCT
amwa-126	105	14	practices	practice	NOUN
amwa-126	105	15	,	,	PUNCT
amwa-126	105	16	theories	theory	NOUN
amwa-126	105	17	,	,	PUNCT
amwa-126	105	18	and	and	CCONJ
amwa-126	105	19	pedagogies	pedagogy	NOUN
amwa-126	105	20	.	.	PUNCT
amwa-126	106	1	routledge	routledge	PROPN
amwa-126	106	2	;	;	PUNCT
amwa-126	106	3	2018	2018	NUM
amwa-126	106	4	:	:	PUNCT
amwa-126	106	5	64	64	NUM
amwa-126	106	6	-	-	SYM
amwa-126	106	7	81	81	NUM
amwa-126	106	8	.	.	NOUN
amwa-126	106	9	8	8	NUM
amwa-126	106	10	.	.	X
amwa-126	107	1	pinto	pinto	NOUN
amwa-126	107	2	mf	mf	PROPN
amwa-126	107	3	.	.	PUNCT
amwa-126	107	4	tensions	tension	NOUN
amwa-126	107	5	in	in	ADP
amwa-126	107	6	agnotology	agnotology	NOUN
amwa-126	107	7	:	:	PUNCT
amwa-126	107	8	normativity	normativity	NOUN
amwa-126	107	9	in	in	ADP
amwa-126	107	10	the	the	DET
amwa-126	107	11	studies	study	NOUN
amwa-126	107	12	of	of	ADP
amwa-126	107	13	commercially	commercially	ADV
amwa-126	107	14	driven	drive	VERB
amwa-126	107	15	ignorance	ignorance	NOUN
amwa-126	107	16	.	.	PUNCT
amwa-126	108	1	soc	soc	NOUN
amwa-126	108	2	stud	stud	VERB
amwa-126	108	3	sci	sci	PROPN
amwa-126	108	4	.	.	PUNCT
amwa-126	109	1	2015;45(2):294	2015;45(2):294	PROPN
amwa-126	109	2	-	-	SYM
amwa-126	109	3	315	315	NUM
amwa-126	109	4	.	.	PUNCT
amwa-126	109	5	http://dx.doi.org/10.1177/0306312714565491	http://dx.doi.org/10.1177/0306312714565491	PROPN
amwa-126	109	6	9	9	NUM
amwa-126	109	7	.	.	PUNCT
amwa-126	110	1	knorr	knorr	PROPN
amwa-126	110	2	-	-	PUNCT
amwa-126	110	3	cetina	cetina	PROPN
amwa-126	110	4	kd	kd	PROPN
amwa-126	110	5	.	.	PUNCT
amwa-126	111	1	epistemic	epistemic	ADJ
amwa-126	111	2	cultures	culture	NOUN
amwa-126	111	3	:	:	PUNCT
amwa-126	111	4	forms	form	NOUN
amwa-126	111	5	of	of	ADP
amwa-126	111	6	reason	reason	NOUN
amwa-126	111	7	in	in	ADP
amwa-126	111	8	science	science	NOUN
amwa-126	111	9	.	.	PUNCT
amwa-126	112	1	hist	hist	PROPN
amwa-126	112	2	polit	polit	PROPN
amwa-126	112	3	econ	econ	PROPN
amwa-126	112	4	.	.	PUNCT
amwa-126	113	1	1991;23(1):105	1991;23(1):105	NUM
amwa-126	113	2	-	-	SYM
amwa-126	113	3	122	122	NUM
amwa-126	113	4	.	.	PUNCT
amwa-126	113	5	10	10	NUM
amwa-126	113	6	.	.	PUNCT
amwa-126	114	1	latour	latour	PROPN
amwa-126	114	2	b	b	PROPN
amwa-126	114	3	,	,	PUNCT
amwa-126	114	4	woolgar	woolgar	NOUN
amwa-126	114	5	s.	s.	PROPN
amwa-126	114	6	laboratory	laboratory	PROPN
amwa-126	114	7	life	life	PROPN
amwa-126	114	8	:	:	PUNCT
amwa-126	114	9	the	the	DET
amwa-126	114	10	construction	construction	NOUN
amwa-126	114	11	of	of	ADP
amwa-126	114	12	scientific	scientific	ADJ
amwa-126	114	13	facts	fact	NOUN
amwa-126	114	14	.	.	PUNCT
amwa-126	115	1	princeton	princeton	PROPN
amwa-126	115	2	university	university	PROPN
amwa-126	115	3	press	press	NOUN
amwa-126	115	4	;	;	PUNCT
amwa-126	115	5	1986	1986	NUM
amwa-126	115	6	.	.	PUNCT
amwa-126	116	1	11	11	NUM
amwa-126	116	2	.	.	PUNCT
amwa-126	116	3	patent	patent	NOUN
amwa-126	116	4	basics	basic	NOUN
amwa-126	116	5	.	.	PUNCT
amwa-126	117	1	us	we	PRON
amwa-126	117	2	patent	patent	NOUN
amwa-126	117	3	and	and	CCONJ
amwa-126	117	4	trademark	trademark	NOUN
amwa-126	117	5	office	office	NOUN
amwa-126	117	6	website	website	NOUN
amwa-126	117	7	.	.	PUNCT
amwa-126	118	1	accessed	access	VERB
amwa-126	118	2	august	august	PROPN
amwa-126	118	3	27	27	NUM
amwa-126	118	4	,	,	PUNCT
amwa-126	118	5	2021	2021	NUM
amwa-126	118	6	.	.	PUNCT
amwa-126	119	1	https://www.uspto.gov/patents/basics	https://www.uspto.gov/patents/basic	NOUN
amwa-126	119	2	12	12	NUM
amwa-126	119	3	.	.	PUNCT
amwa-126	120	1	european	european	PROPN
amwa-126	120	2	patent	patent	NOUN
amwa-126	120	3	register	register	PROPN
amwa-126	120	4	.	.	PUNCT
amwa-126	121	1	european	european	PROPN
amwa-126	121	2	patent	patent	NOUN
amwa-126	121	3	office	office	NOUN
amwa-126	121	4	website	website	NOUN
amwa-126	121	5	.	.	PUNCT
amwa-126	122	1	accessed	access	VERB
amwa-126	122	2	august	august	PROPN
amwa-126	122	3	27	27	NUM
amwa-126	122	4	,	,	PUNCT
amwa-126	122	5	2021	2021	NUM
amwa-126	122	6	.	.	PUNCT
amwa-126	123	1	https://www.epo.org/searching-forpatents/legal/register.html	https://www.epo.org/searching-forpatents/legal/register.html	X
amwa-126	123	2	http://www.amwajournal.org	http://www.amwajournal.org	X
amwa-126	123	3	mailto:mogull@txstate.edu	mailto:mogull@txstate.edu	PROPN
amwa-126	123	4	http://dx.doi.org/10.1177/0306312710379931	http://dx.doi.org/10.1177/0306312710379931	NOUN
amwa-126	123	5	http://dx.doi.org/10.2307/2089193	http://dx.doi.org/10.2307/2089193	ADJ
amwa-126	123	6	http://dx.doi.org/10.2307/2089193	http://dx.doi.org/10.2307/2089193	ADJ
amwa-126	123	7	http://dx.doi.org/10.1177/0306312714565491	http://dx.doi.org/10.1177/0306312714565491	NOUN
amwa-126	124	1	https://www.uspto.gov/patents/basics	https://www.uspto.gov/patents/basic	NOUN
amwa-126	124	2	https://www.epo.org/searching-for-patents/legal/register.html	https://www.epo.org/searching-for-patents/legal/register.html	PROPN
amwa-126	124	3	https://www.epo.org/searching-for-patents/legal/register.html	https://www.epo.org/searching-for-patents/legal/register.html	X
amwa-126	124	4	amwajournal.org	amwajournal.org	X
amwa-126	124	5	59legal	59legal	NUM
amwa-126	124	6	and	and	CCONJ
amwa-126	124	7	ethical	ethical	ADJ
amwa-126	124	8	issues	issue	NOUN
amwa-126	124	9	in	in	ADP
amwa-126	124	10	technical	technical	ADJ
amwa-126	124	11	content	content	NOUN
amwa-126	124	12	marketing	market	VERB
amwa-126	124	13	13	13	NUM
amwa-126	124	14	.	.	PUNCT
amwa-126	125	1	mogull	mogull	PROPN
amwa-126	125	2	sa	sa	PROPN
amwa-126	125	3	.	.	PUNCT
amwa-126	126	1	technical	technical	ADJ
amwa-126	126	2	content	content	PROPN
amwa-126	126	3	marketing	marketing	NOUN
amwa-126	126	4	along	along	ADP
amwa-126	126	5	the	the	DET
amwa-126	126	6	technology	technology	NOUN
amwa-126	126	7	adoption	adoption	NOUN
amwa-126	126	8	lifecycle	lifecycle	NOUN
amwa-126	126	9	.	.	PUNCT
amwa-126	127	1	commun	commun	PROPN
amwa-126	127	2	des	des	PROPN
amwa-126	127	3	q.	q.	PROPN
amwa-126	127	4	2021;9(2):27	2021;9(2):27	NUM
amwa-126	127	5	-	-	SYM
amwa-126	127	6	35	35	NUM
amwa-126	127	7	.	.	PUNCT
amwa-126	128	1	http://dx.doi	http://dx.doi	NOUN
amwa-126	128	2	.	.	PUNCT
amwa-126	129	1	org/10.1145/3453460.3453463	org/10.1145/3453460.3453463	ADJ
amwa-126	129	2	14	14	NUM
amwa-126	129	3	.	.	PUNCT
amwa-126	130	1	porter	porter	PROPN
amwa-126	130	2	je	je	PROPN
amwa-126	130	3	.	.	PUNCT
amwa-126	130	4	truth	truth	NOUN
amwa-126	130	5	in	in	ADP
amwa-126	130	6	technical	technical	ADJ
amwa-126	130	7	advertising	advertising	NOUN
amwa-126	130	8	:	:	PUNCT
amwa-126	130	9	a	a	DET
amwa-126	130	10	case	case	NOUN
amwa-126	130	11	study	study	NOUN
amwa-126	130	12	.	.	PUNCT
amwa-126	131	1	ieee	ieee	PROPN
amwa-126	131	2	trans	trans	PROPN
amwa-126	131	3	prof	prof	PROPN
amwa-126	131	4	commun	commun	PROPN
amwa-126	131	5	.	.	PUNCT
amwa-126	132	1	1987;pc-30(3):182	1987;pc-30(3):182	NUM
amwa-126	132	2	-	-	SYM
amwa-126	132	3	189	189	NUM
amwa-126	132	4	.	.	PUNCT
amwa-126	133	1	http://dx.doi.org/10.1109/	http://dx.doi.org/10.1109/	PROPN
amwa-126	133	2	tpc.1987.6449073	tpc.1987.6449073	VERB
amwa-126	133	3	15	15	NUM
amwa-126	133	4	.	.	PUNCT
amwa-126	134	1	advertising	advertising	NOUN
amwa-126	134	2	faq	faq	NOUN
amwa-126	134	3	’s	’s	PART
amwa-126	134	4	:	:	PUNCT
amwa-126	134	5	a	a	DET
amwa-126	134	6	guide	guide	NOUN
amwa-126	134	7	for	for	ADP
amwa-126	134	8	small	small	ADJ
amwa-126	134	9	business	business	NOUN
amwa-126	134	10	.	.	PUNCT
amwa-126	135	1	us	we	PRON
amwa-126	135	2	federal	federal	PROPN
amwa-126	135	3	trade	trade	PROPN
amwa-126	135	4	commission	commission	PROPN
amwa-126	135	5	website	website	NOUN
amwa-126	135	6	.	.	PUNCT
amwa-126	136	1	updated	update	VERB
amwa-126	136	2	january	january	PROPN
amwa-126	136	3	2021	2021	NUM
amwa-126	136	4	.	.	PUNCT
amwa-126	137	1	accessed	access	VERB
amwa-126	137	2	august	august	PROPN
amwa-126	137	3	27	27	NUM
amwa-126	137	4	,	,	PUNCT
amwa-126	137	5	2021	2021	NUM
amwa-126	137	6	.	.	PUNCT
amwa-126	138	1	https://www.ftc.gov/tips-advice/business-center/guidance/	https://www.ftc.gov/tips-advice/business-center/guidance/	VERB
amwa-126	138	2	advertising	advertising	NOUN
amwa-126	138	3	-	-	PUNCT
amwa-126	138	4	faqs	faqs	NOUN
amwa-126	138	5	-	-	PUNCT
amwa-126	138	6	guide	guide	NOUN
amwa-126	138	7	-	-	PUNCT
amwa-126	138	8	small	small	ADJ
amwa-126	138	9	-	-	PUNCT
amwa-126	138	10	business	business	NOUN
amwa-126	138	11	16	16	NUM
amwa-126	138	12	.	.	PUNCT
amwa-126	139	1	myths	myth	NOUN
amwa-126	139	2	and	and	CCONJ
amwa-126	139	3	half	half	ADJ
amwa-126	139	4	-	-	PUNCT
amwa-126	139	5	truths	truth	NOUN
amwa-126	139	6	about	about	ADP
amwa-126	139	7	deceptive	deceptive	ADJ
amwa-126	139	8	advertising	advertising	NOUN
amwa-126	139	9	.	.	PUNCT
amwa-126	140	1	us	us	PROPN
amwa-126	140	2	federal	federal	PROPN
amwa-126	140	3	trade	trade	PROPN
amwa-126	140	4	commission	commission	PROPN
amwa-126	140	5	website	website	NOUN
amwa-126	140	6	.	.	PUNCT
amwa-126	141	1	published	publish	VERB
amwa-126	141	2	october	october	PROPN
amwa-126	141	3	15	15	NUM
amwa-126	141	4	,	,	PUNCT
amwa-126	141	5	1996	1996	NUM
amwa-126	141	6	.	.	PUNCT
amwa-126	142	1	accessed	access	VERB
amwa-126	142	2	may	may	PROPN
amwa-126	142	3	1	1	NUM
amwa-126	142	4	,	,	PUNCT
amwa-126	142	5	2019	2019	NUM
amwa-126	142	6	.	.	PUNCT
amwa-126	143	1	https://www.ftc.gov/public-statements/1996/10/	https://www.ftc.gov/public-statements/1996/10/	VERB
amwa-126	143	2	myths	myth	NOUN
amwa-126	143	3	-	-	PUNCT
amwa-126	143	4	and	and	CCONJ
amwa-126	143	5	-	-	PUNCT
amwa-126	143	6	half	half	NOUN
amwa-126	143	7	-	-	PUNCT
amwa-126	143	8	truths	truth	NOUN
amwa-126	143	9	-	-	PUNCT
amwa-126	143	10	about	about	ADP
amwa-126	143	11	-	-	PUNCT
amwa-126	143	12	deceptive	deceptive	ADJ
amwa-126	143	13	-	-	PUNCT
amwa-126	143	14	advertising	advertising	NOUN
amwa-126	143	15	17	17	NUM
amwa-126	143	16	.	.	PUNCT
amwa-126	143	17	einstein	einstein	PROPN
amwa-126	143	18	m.	m.	PROPN
amwa-126	143	19	advertising	advertising	PROPN
amwa-126	143	20	:	:	PUNCT
amwa-126	143	21	what	what	PRON
amwa-126	143	22	everyone	everyone	PRON
amwa-126	143	23	needs	need	VERB
amwa-126	143	24	to	to	PART
amwa-126	143	25	know	know	VERB
amwa-126	143	26	.	.	PUNCT
amwa-126	144	1	oxford	oxford	PROPN
amwa-126	144	2	university	university	PROPN
amwa-126	144	3	press	press	NOUN
amwa-126	144	4	;	;	PUNCT
amwa-126	144	5	2017	2017	NUM
amwa-126	144	6	.	.	PUNCT
amwa-126	145	1	18	18	NUM
amwa-126	145	2	.	.	PUNCT
amwa-126	146	1	bryan	bryan	PROPN
amwa-126	146	2	j.	j.	PROPN
amwa-126	146	3	down	down	ADP
amwa-126	146	4	the	the	DET
amwa-126	146	5	slippery	slippery	ADJ
amwa-126	146	6	slope	slope	NOUN
amwa-126	146	7	:	:	PUNCT
amwa-126	146	8	ethics	ethic	NOUN
amwa-126	146	9	and	and	CCONJ
amwa-126	146	10	the	the	DET
amwa-126	146	11	technical	technical	ADJ
amwa-126	146	12	writer	writer	NOUN
amwa-126	146	13	as	as	ADP
amwa-126	146	14	marketer	marketer	NOUN
amwa-126	146	15	.	.	PUNCT
amwa-126	147	1	tech	tech	PROPN
amwa-126	147	2	commun	commun	PROPN
amwa-126	147	3	q.	q.	PROPN
amwa-126	147	4	1992;1(1):73	1992;1(1):73	NUM
amwa-126	147	5	-	-	SYM
amwa-126	147	6	88	88	NUM
amwa-126	147	7	.	.	PUNCT
amwa-126	148	1	http://dx.doi	http://dx.doi	PROPN
amwa-126	148	2	.	.	PUNCT
amwa-126	149	1	org/10.1080/10572259209359492	org/10.1080/10572259209359492	PROPN
amwa-126	149	2	19	19	NUM
amwa-126	149	3	.	.	PUNCT
amwa-126	150	1	kottman	kottman	PROPN
amwa-126	150	2	ej	ej	PROPN
amwa-126	150	3	.	.	PROPN
amwa-126	150	4	truth	truth	NOUN
amwa-126	150	5	and	and	CCONJ
amwa-126	150	6	the	the	DET
amwa-126	150	7	image	image	NOUN
amwa-126	150	8	of	of	ADP
amwa-126	150	9	advertising	advertising	NOUN
amwa-126	150	10	.	.	PUNCT
amwa-126	151	1	j	j	PROPN
amwa-126	151	2	mark	mark	PROPN
amwa-126	151	3	.	.	PUNCT
amwa-126	152	1	1969;33(4):64	1969;33(4):64	PROPN
amwa-126	152	2	-	-	SYM
amwa-126	152	3	66	66	NUM
amwa-126	152	4	.	.	PUNCT
amwa-126	153	1	http://dx.doi.org/10.2307/1248676	http://dx.doi.org/10.2307/1248676	PROPN
amwa-126	153	2	20	20	NUM
amwa-126	153	3	.	.	PUNCT
amwa-126	154	1	levitt	levitt	PROPN
amwa-126	154	2	t.	t.	PROPN
amwa-126	154	3	the	the	DET
amwa-126	154	4	morality	morality	NOUN
amwa-126	154	5	(	(	PUNCT
amwa-126	154	6	?	?	PUNCT
amwa-126	154	7	)	)	PUNCT
amwa-126	154	8	of	of	ADP
amwa-126	154	9	advertising	advertising	NOUN
amwa-126	154	10	.	.	PUNCT
amwa-126	155	1	harv	harv	PROPN
amwa-126	155	2	bus	bus	NOUN
amwa-126	155	3	rev	rev	VERB
amwa-126	155	4	.	.	PUNCT
amwa-126	156	1	1970;48(4):84	1970;48(4):84	PROPN
amwa-126	156	2	-	-	SYM
amwa-126	156	3	92	92	NUM
amwa-126	156	4	.	.	PUNCT
amwa-126	157	1	21	21	NUM
amwa-126	157	2	.	.	PUNCT
amwa-126	158	1	becker	becker	PROPN
amwa-126	158	2	bw	bw	PROPN
amwa-126	158	3	.	.	PUNCT
amwa-126	159	1	the	the	DET
amwa-126	159	2	image	image	NOUN
amwa-126	159	3	of	of	ADP
amwa-126	159	4	advertising	advertising	NOUN
amwa-126	159	5	truth	truth	NOUN
amwa-126	159	6	:	:	PUNCT
amwa-126	159	7	is	be	AUX
amwa-126	159	8	being	be	AUX
amwa-126	159	9	truthful	truthful	ADJ
amwa-126	159	10	enough	enough	ADV
amwa-126	159	11	?	?	PUNCT
amwa-126	160	1	j	j	PROPN
amwa-126	160	2	mark	mark	NOUN
amwa-126	160	3	.	.	PUNCT
amwa-126	161	1	1970;34(3):67	1970;34(3):67	NUM
amwa-126	161	2	-	-	SYM
amwa-126	161	3	68	68	NUM
amwa-126	161	4	.	.	PUNCT
amwa-126	162	1	http://dx.doi	http://dx.doi	NOUN
amwa-126	162	2	.	.	PUNCT
amwa-126	163	1	org/10.2307/1249825	org/10.2307/1249825	PRON
amwa-126	163	2	22	22	NUM
amwa-126	163	3	.	.	PUNCT
amwa-126	164	1	pollay	pollay	PROPN
amwa-126	164	2	rw	rw	PROPN
amwa-126	164	3	.	.	PUNCT
amwa-126	165	1	the	the	DET
amwa-126	165	2	distorted	distorted	ADJ
amwa-126	165	3	mirror	mirror	NOUN
amwa-126	165	4	:	:	PUNCT
amwa-126	165	5	reflections	reflection	NOUN
amwa-126	165	6	on	on	ADP
amwa-126	165	7	the	the	DET
amwa-126	165	8	unintended	unintended	ADJ
amwa-126	165	9	consequences	consequence	NOUN
amwa-126	165	10	of	of	ADP
amwa-126	165	11	advertising	advertising	NOUN
amwa-126	165	12	.	.	PUNCT
amwa-126	166	1	j	j	PROPN
amwa-126	166	2	mark	mark	PROPN
amwa-126	166	3	.	.	PUNCT
amwa-126	167	1	1986;50(2):18	1986;50(2):18	NUM
amwa-126	167	2	-	-	SYM
amwa-126	167	3	36	36	NUM
amwa-126	167	4	.	.	PUNCT
amwa-126	168	1	http://	http://	PROPN
amwa-126	168	2	dx.doi.org/10.2307/1251597	dx.doi.org/10.2307/1251597	NOUN
amwa-126	168	3	23	23	NUM
amwa-126	168	4	.	.	PUNCT
amwa-126	169	1	pollay	pollay	PROPN
amwa-126	169	2	rw	rw	PROPN
amwa-126	169	3	,	,	PUNCT
amwa-126	169	4	mittal	mittal	PROPN
amwa-126	169	5	b.	b.	PROPN
amwa-126	170	1	here	here	ADV
amwa-126	170	2	’s	’	VERB
amwa-126	170	3	the	the	DET
amwa-126	170	4	beef	beef	NOUN
amwa-126	170	5	:	:	PUNCT
amwa-126	170	6	factors	factor	NOUN
amwa-126	170	7	,	,	PUNCT
amwa-126	170	8	determinants	determinant	NOUN
amwa-126	170	9	,	,	PUNCT
amwa-126	170	10	and	and	CCONJ
amwa-126	170	11	segments	segment	NOUN
amwa-126	170	12	in	in	ADP
amwa-126	170	13	consumer	consumer	NOUN
amwa-126	170	14	criticism	criticism	NOUN
amwa-126	170	15	of	of	ADP
amwa-126	170	16	advertising	advertising	NOUN
amwa-126	170	17	.	.	PUNCT
amwa-126	171	1	j	j	PROPN
amwa-126	171	2	mark	mark	NOUN
amwa-126	171	3	.	.	PUNCT
amwa-126	172	1	1993;57(3):99	1993;57(3):99	NUM
amwa-126	172	2	-	-	SYM
amwa-126	172	3	114	114	NUM
amwa-126	172	4	.	.	PUNCT
amwa-126	173	1	http://dx.doi.org/10.2307/1251857	http://dx.doi.org/10.2307/1251857	PROPN
amwa-126	173	2	24	24	NUM
amwa-126	173	3	.	.	PUNCT
amwa-126	174	1	mogull	mogull	PROPN
amwa-126	174	2	sa	sa	PROPN
amwa-126	174	3	.	.	PUNCT
amwa-126	174	4	primary	primary	ADJ
amwa-126	174	5	messages	message	NOUN
amwa-126	174	6	of	of	ADP
amwa-126	174	7	dtc	dtc	NOUN
amwa-126	174	8	advertising	advertising	NOUN
amwa-126	174	9	during	during	ADP
amwa-126	174	10	the	the	DET
amwa-126	174	11	product	product	NOUN
amwa-126	174	12	life	life	NOUN
amwa-126	174	13	cycle	cycle	NOUN
amwa-126	174	14	:	:	PUNCT
amwa-126	174	15	a	a	DET
amwa-126	174	16	case	case	NOUN
amwa-126	174	17	study	study	NOUN
amwa-126	174	18	.	.	PUNCT
amwa-126	175	1	in	in	ADP
amwa-126	175	2	:	:	PUNCT
amwa-126	175	3	2018	2018	NUM
amwa-126	175	4	ieee	ieee	NOUN
amwa-126	175	5	international	international	ADJ
amwa-126	175	6	professional	professional	ADJ
amwa-126	175	7	communication	communication	NOUN
amwa-126	175	8	conference	conference	NOUN
amwa-126	175	9	(	(	PUNCT
amwa-126	175	10	procomm	procomm	NOUN
amwa-126	175	11	)	)	PUNCT
amwa-126	175	12	.	.	PUNCT
amwa-126	176	1	ieee	ieee	NOUN
amwa-126	176	2	;	;	PUNCT
amwa-126	176	3	2018	2018	NUM
amwa-126	176	4	:	:	PUNCT
amwa-126	176	5	150	150	NUM
amwa-126	176	6	-	-	SYM
amwa-126	176	7	158	158	NUM
amwa-126	176	8	.	.	PUNCT
amwa-126	177	1	https://doi.org/10.1109/procomm.2018.00039	https://doi.org/10.1109/procomm.2018.00039	PROPN
amwa-126	177	2	25	25	NUM
amwa-126	177	3	.	.	PUNCT
amwa-126	177	4	statement	statement	NOUN
amwa-126	177	5	of	of	ADP
amwa-126	177	6	policy	policy	NOUN
amwa-126	177	7	regarding	regard	VERB
amwa-126	177	8	comparative	comparative	ADJ
amwa-126	177	9	advertising	advertising	NOUN
amwa-126	177	10	.	.	PUNCT
amwa-126	178	1	us	us	PROPN
amwa-126	178	2	federal	federal	PROPN
amwa-126	178	3	trade	trade	PROPN
amwa-126	178	4	commission	commission	PROPN
amwa-126	178	5	website	website	NOUN
amwa-126	178	6	.	.	PUNCT
amwa-126	179	1	published	publish	VERB
amwa-126	179	2	august	august	PROPN
amwa-126	179	3	13	13	NUM
amwa-126	179	4	,	,	PUNCT
amwa-126	179	5	1979	1979	NUM
amwa-126	179	6	.	.	PUNCT
amwa-126	180	1	accessed	access	VERB
amwa-126	180	2	may	may	PROPN
amwa-126	180	3	1	1	NUM
amwa-126	180	4	,	,	PUNCT
amwa-126	180	5	2019	2019	NUM
amwa-126	180	6	.	.	PUNCT
amwa-126	181	1	https://www.ftc.gov/public-statements/1979/08/	https://www.ftc.gov/public-statements/1979/08/	NOUN
amwa-126	181	2	statement	statement	NOUN
amwa-126	181	3	-	-	PUNCT
amwa-126	181	4	policy	policy	NOUN
amwa-126	181	5	-	-	PUNCT
amwa-126	181	6	regarding	regard	VERB
amwa-126	181	7	-	-	ADJ
amwa-126	181	8	comparative	comparative	NOUN
amwa-126	181	9	-	-	PUNCT
amwa-126	181	10	advertising	advertising	NOUN
amwa-126	181	11	26	26	NUM
amwa-126	181	12	.	.	PUNCT
amwa-126	182	1	azim	azim	PROPN
amwa-126	182	2	-	-	PUNCT
amwa-126	182	3	kahn	kahn	PROPN
amwa-126	182	4	,	,	PUNCT
amwa-126	182	5	r.	r.	PROPN
amwa-126	182	6	comparative	comparative	PROPN
amwa-126	182	7	advertising	advertising	NOUN
amwa-126	182	8	.	.	PUNCT
amwa-126	183	1	in	in	ADP
amwa-126	183	2	:	:	PUNCT
amwa-126	183	3	lindsay	lindsay	PROPN
amwa-126	183	4	,	,	PUNCT
amwa-126	183	5	r	r	NOUN
amwa-126	183	6	ed	ed	NOUN
amwa-126	183	7	.	.	PUNCT
amwa-126	184	1	ad	ad	NOUN
amwa-126	184	2	law	law	NOUN
amwa-126	184	3	:	:	PUNCT
amwa-126	184	4	the	the	DET
amwa-126	184	5	essential	essential	ADJ
amwa-126	184	6	guide	guide	NOUN
amwa-126	184	7	to	to	ADP
amwa-126	184	8	advertising	advertising	NOUN
amwa-126	184	9	law	law	NOUN
amwa-126	184	10	and	and	CCONJ
amwa-126	184	11	regulation	regulation	NOUN
amwa-126	184	12	.	.	PUNCT
amwa-126	185	1	kogan	kogan	PROPN
amwa-126	185	2	page	page	PROPN
amwa-126	185	3	;	;	PUNCT
amwa-126	185	4	2016	2016	NUM
amwa-126	185	5	:	:	PUNCT
amwa-126	185	6	150	150	NUM
amwa-126	185	7	-	-	SYM
amwa-126	185	8	165	165	NUM
amwa-126	185	9	.	.	PUNCT
amwa-126	185	10	27	27	NUM
amwa-126	185	11	.	.	PUNCT
amwa-126	186	1	daniel	daniel	PROPN
amwa-126	186	2	c	c	PROPN
amwa-126	186	3	,	,	PUNCT
amwa-126	186	4	smith	smith	PROPN
amwa-126	186	5	cj	cj	PROPN
amwa-126	186	6	.	.	PUNCT
amwa-126	186	7	comparative	comparative	ADJ
amwa-126	186	8	advertising	advertising	NOUN
amwa-126	186	9	:	:	PUNCT
amwa-126	186	10	a	a	DET
amwa-126	186	11	quick	quick	ADJ
amwa-126	186	12	guide	guide	NOUN
amwa-126	186	13	.	.	PUNCT
amwa-126	187	1	natl	natl	PROPN
amwa-126	187	2	law	law	PROPN
amwa-126	187	3	rev	rev	VERB
amwa-126	187	4	.	.	PROPN
amwa-126	187	5	2018:8(254	2018:8(254	NUM
amwa-126	187	6	)	)	PUNCT
amwa-126	187	7	.	.	PUNCT
amwa-126	188	1	https://www.natlawreview.com/article/	https://www.natlawreview.com/article/	AUX
amwa-126	188	2	comparative	comparative	ADJ
amwa-126	188	3	-	-	PUNCT
amwa-126	188	4	advertising	advertising	NOUN
amwa-126	188	5	-	-	PUNCT
amwa-126	188	6	quick	quick	ADJ
amwa-126	188	7	-	-	PUNCT
amwa-126	188	8	guide	guide	NOUN
amwa-126	188	9	28	28	NUM
amwa-126	188	10	.	.	PUNCT
amwa-126	189	1	gorgone	gorgone	NOUN
amwa-126	189	2	,	,	PUNCT
amwa-126	189	3	ko	ko	PROPN
amwa-126	189	4	.	.	PUNCT
amwa-126	189	5	trade	trade	NOUN
amwa-126	189	6	libel	libel	NOUN
amwa-126	189	7	:	:	PUNCT
amwa-126	189	8	if	if	SCONJ
amwa-126	189	9	you	you	PRON
amwa-126	189	10	ca	can	AUX
amwa-126	189	11	n’t	not	PART
amwa-126	189	12	say	say	VERB
amwa-126	189	13	something	something	PRON
amwa-126	189	14	nice	nice	ADJ
amwa-126	189	15	,	,	PUNCT
amwa-126	189	16	make	make	VERB
amwa-126	189	17	sure	sure	ADJ
amwa-126	189	18	you	you	PRON
amwa-126	189	19	have	have	VERB
amwa-126	189	20	proof	proof	NOUN
amwa-126	189	21	.	.	PUNCT
amwa-126	190	1	mark	mark	PROPN
amwa-126	190	2	schaefer	schaefer	PROPN
amwa-126	190	3	’s	’s	PART
amwa-126	190	4	{	{	PUNCT
amwa-126	190	5	grow	grow	VERB
amwa-126	190	6	}	}	PUNCT
amwa-126	190	7	blog	blog	NOUN
amwa-126	190	8	website	website	NOUN
amwa-126	190	9	.	.	PUNCT
amwa-126	191	1	published	publish	VERB
amwa-126	191	2	january	january	PROPN
amwa-126	191	3	11	11	NUM
amwa-126	191	4	,	,	PUNCT
amwa-126	191	5	2017	2017	NUM
amwa-126	191	6	.	.	PUNCT
amwa-126	192	1	accessed	access	VERB
amwa-126	192	2	december	december	PROPN
amwa-126	192	3	13	13	NUM
amwa-126	192	4	,	,	PUNCT
amwa-126	192	5	2021	2021	NUM
amwa-126	192	6	.	.	PUNCT
amwa-126	193	1	https://	https://	PROPN
amwa-126	193	2	businessesgrow.com/2017/01/11/trade-libel-law	businessesgrow.com/2017/01/11/trade-libel-law	PART
amwa-126	193	3	29	29	NUM
amwa-126	193	4	.	.	PUNCT
amwa-126	193	5	beck	beck	PROPN
amwa-126	193	6	-	-	PUNCT
amwa-126	193	7	dudley	dudley	PROPN
amwa-126	193	8	cl	cl	NOUN
amwa-126	193	9	,	,	PUNCT
amwa-126	193	10	williams	williams	PROPN
amwa-126	193	11	tg	tg	PROPN
amwa-126	193	12	.	.	PUNCT
amwa-126	194	1	legal	legal	ADJ
amwa-126	194	2	and	and	CCONJ
amwa-126	194	3	public	public	ADJ
amwa-126	194	4	policy	policy	NOUN
amwa-126	194	5	implications	implication	NOUN
amwa-126	194	6	for	for	ADP
amwa-126	194	7	the	the	DET
amwa-126	194	8	future	future	NOUN
amwa-126	194	9	of	of	ADP
amwa-126	194	10	comparative	comparative	ADJ
amwa-126	194	11	advertising	advertising	NOUN
amwa-126	194	12	:	:	PUNCT
amwa-126	194	13	a	a	DET
amwa-126	194	14	look	look	NOUN
amwa-126	194	15	at	at	ADP
amwa-126	194	16	u	u	NOUN
amwa-126	194	17	-	-	NOUN
amwa-126	194	18	haul	haul	NOUN
amwa-126	194	19	v.	v.	ADP
amwa-126	194	20	jartran	jartran	PROPN
amwa-126	194	21	.	.	PUNCT
amwa-126	195	1	j	j	PROPN
amwa-126	195	2	pub	pub	NOUN
amwa-126	195	3	policy	policy	NOUN
amwa-126	195	4	mark	mark	NOUN
amwa-126	195	5	.	.	PUNCT
amwa-126	196	1	1989;8(1):124	1989;8(1):124	NUM
amwa-126	196	2	-	-	SYM
amwa-126	196	3	142	142	NUM
amwa-126	196	4	.	.	PUNCT
amwa-126	197	1	https://	https://	PROPN
amwa-126	197	2	doi.org/10.1177/074391568900800110	doi.org/10.1177/074391568900800110	PROPN
amwa-126	197	3	30	30	NUM
amwa-126	197	4	.	.	PUNCT
amwa-126	198	1	iyer	iyer	PROPN
amwa-126	198	2	es	es	PROPN
amwa-126	198	3	.	.	PUNCT
amwa-126	199	1	the	the	DET
amwa-126	199	2	influence	influence	NOUN
amwa-126	199	3	of	of	ADP
amwa-126	199	4	verbal	verbal	ADJ
amwa-126	199	5	content	content	NOUN
amwa-126	199	6	and	and	CCONJ
amwa-126	199	7	relative	relative	ADJ
amwa-126	199	8	newness	newness	NOUN
amwa-126	199	9	on	on	ADP
amwa-126	199	10	the	the	DET
amwa-126	199	11	effectiveness	effectiveness	NOUN
amwa-126	199	12	of	of	ADP
amwa-126	199	13	comparative	comparative	ADJ
amwa-126	199	14	advertising	advertising	NOUN
amwa-126	199	15	.	.	PUNCT
amwa-126	200	1	j	j	PROPN
amwa-126	200	2	advert	advert	PROPN
amwa-126	200	3	.	.	PUNCT
amwa-126	200	4	1988	1988	NUM
amwa-126	200	5	;	;	PUNCT
amwa-126	200	6	17(3):15	17(3):15	NUM
amwa-126	200	7	-	-	SYM
amwa-126	200	8	21	21	NUM
amwa-126	200	9	.	.	PUNCT
amwa-126	201	1	http://dx.doi.org/10.1080/00913367.1988.10673119	http://dx.doi.org/10.1080/00913367.1988.10673119	PROPN
amwa-126	201	2	31	31	NUM
amwa-126	201	3	.	.	PUNCT
amwa-126	202	1	barry	barry	PROPN
amwa-126	202	2	te	te	PROPN
amwa-126	202	3	.	.	PROPN
amwa-126	202	4	comparative	comparative	ADJ
amwa-126	202	5	advertising	advertising	NOUN
amwa-126	202	6	:	:	PUNCT
amwa-126	202	7	what	what	PRON
amwa-126	202	8	have	have	AUX
amwa-126	202	9	we	we	PRON
amwa-126	202	10	learned	learn	VERB
amwa-126	202	11	in	in	ADP
amwa-126	202	12	two	two	NUM
amwa-126	202	13	decades	decade	NOUN
amwa-126	202	14	?	?	PUNCT
amwa-126	203	1	j	j	PROPN
amwa-126	203	2	advert	advert	ADJ
amwa-126	203	3	res	re	NOUN
amwa-126	203	4	.	.	PUNCT
amwa-126	204	1	1993;33(2):19	1993;33(2):19	NUM
amwa-126	204	2	-	-	SYM
amwa-126	204	3	29	29	NUM
amwa-126	204	4	.	.	PUNCT
amwa-126	205	1	32	32	NUM
amwa-126	205	2	.	.	PUNCT
amwa-126	206	1	neese	neese	PROPN
amwa-126	206	2	wt	wt	PROPN
amwa-126	206	3	,	,	PUNCT
amwa-126	206	4	taylor	taylor	PROPN
amwa-126	206	5	rd	rd	PROPN
amwa-126	206	6	.	.	PUNCT
amwa-126	206	7	verbal	verbal	ADJ
amwa-126	206	8	strategies	strategy	NOUN
amwa-126	206	9	for	for	ADP
amwa-126	206	10	indirect	indirect	ADJ
amwa-126	206	11	comparative	comparative	ADJ
amwa-126	206	12	advertising	advertising	NOUN
amwa-126	206	13	.	.	PUNCT
amwa-126	207	1	j	j	PROPN
amwa-126	207	2	advert	advert	NOUN
amwa-126	207	3	res	re	NOUN
amwa-126	207	4	.	.	PUNCT
amwa-126	208	1	1994;34(2):56	1994;34(2):56	NUM
amwa-126	208	2	-	-	SYM
amwa-126	208	3	69	69	NUM
amwa-126	208	4	.	.	PUNCT
amwa-126	209	1	33	33	NUM
amwa-126	209	2	.	.	PUNCT
amwa-126	210	1	nwachukwu	nwachukwu	PROPN
amwa-126	210	2	sls	sls	PROPN
amwa-126	210	3	,	,	PUNCT
amwa-126	210	4	vitell	vitell	PROPN
amwa-126	210	5	jr	jr	PROPN
amwa-126	210	6	sj	sj	PROPN
amwa-126	210	7	,	,	PUNCT
amwa-126	210	8	gilbert	gilbert	PROPN
amwa-126	210	9	fw	fw	PROPN
amwa-126	210	10	,	,	PUNCT
amwa-126	210	11	barnes	barnes	PROPN
amwa-126	210	12	jh	jh	PROPN
amwa-126	210	13	.	.	PUNCT
amwa-126	211	1	ethics	ethic	NOUN
amwa-126	211	2	and	and	CCONJ
amwa-126	211	3	social	social	ADJ
amwa-126	211	4	responsibility	responsibility	NOUN
amwa-126	211	5	in	in	ADP
amwa-126	211	6	marketing	marketing	NOUN
amwa-126	211	7	:	:	PUNCT
amwa-126	211	8	an	an	DET
amwa-126	211	9	examination	examination	NOUN
amwa-126	211	10	of	of	ADP
amwa-126	211	11	the	the	DET
amwa-126	211	12	ethical	ethical	ADJ
amwa-126	211	13	evaluation	evaluation	NOUN
amwa-126	211	14	of	of	ADP
amwa-126	211	15	advertising	advertising	NOUN
amwa-126	211	16	strategies	strategy	NOUN
amwa-126	211	17	.	.	PUNCT
amwa-126	212	1	j	j	PROPN
amwa-126	212	2	bus	bus	NOUN
amwa-126	212	3	res	re	NOUN
amwa-126	212	4	.	.	PUNCT
amwa-126	213	1	1997;39(2):107	1997;39(2):107	PROPN
amwa-126	213	2	-	-	SYM
amwa-126	213	3	118	118	NUM
amwa-126	213	4	.	.	PUNCT
amwa-126	214	1	http://dx.doi.org/10.1016/s0148-2963(96)00146-4	http://dx.doi.org/10.1016/s0148-2963(96)00146-4	PROPN
amwa-126	214	2	34	34	NUM
amwa-126	214	3	.	.	PUNCT
amwa-126	215	1	grier	grier	PROPN
amwa-126	215	2	sa	sa	PROPN
amwa-126	215	3	,	,	PUNCT
amwa-126	215	4	brumbaugh	brumbaugh	NOUN
amwa-126	215	5	am	be	AUX
amwa-126	215	6	.	.	PUNCT
amwa-126	216	1	noticing	notice	VERB
amwa-126	216	2	cultural	cultural	ADJ
amwa-126	216	3	differences	difference	NOUN
amwa-126	216	4	:	:	PUNCT
amwa-126	216	5	ad	ad	NOUN
amwa-126	216	6	meanings	meaning	NOUN
amwa-126	216	7	created	create	VERB
amwa-126	216	8	by	by	ADP
amwa-126	216	9	target	target	NOUN
amwa-126	216	10	and	and	CCONJ
amwa-126	216	11	non	non	ADJ
amwa-126	216	12	-	-	ADJ
amwa-126	216	13	target	target	ADJ
amwa-126	216	14	markets	market	NOUN
amwa-126	216	15	.	.	PUNCT
amwa-126	217	1	j	j	PROPN
amwa-126	217	2	advert	advert	PROPN
amwa-126	217	3	.	.	PUNCT
amwa-126	217	4	1999	1999	NUM
amwa-126	217	5	;	;	PUNCT
amwa-126	217	6	28(1):79	28(1):79	NUM
amwa-126	217	7	-	-	SYM
amwa-126	217	8	93	93	NUM
amwa-126	217	9	.	.	PUNCT
amwa-126	218	1	http://dx.doi.org/10.1080/00913367.1999.10673578	http://dx.doi.org/10.1080/00913367.1999.10673578	NOUN
amwa-126	218	2	35	35	NUM
amwa-126	218	3	.	.	PUNCT
amwa-126	218	4	aaker	aaker	PROPN
amwa-126	218	5	jl	jl	PROPN
amwa-126	218	6	,	,	PUNCT
amwa-126	218	7	brumbaugh	brumbaugh	NOUN
amwa-126	218	8	am	be	AUX
amwa-126	218	9	,	,	PUNCT
amwa-126	218	10	grier	grier	PROPN
amwa-126	218	11	sa	sa	PROPN
amwa-126	218	12	.	.	PUNCT
amwa-126	219	1	nontarget	nontarget	PROPN
amwa-126	219	2	markets	market	NOUN
amwa-126	219	3	and	and	CCONJ
amwa-126	219	4	viewer	viewer	VERB
amwa-126	219	5	distinctiveness	distinctiveness	NOUN
amwa-126	219	6	:	:	PUNCT
amwa-126	219	7	the	the	DET
amwa-126	219	8	impact	impact	NOUN
amwa-126	219	9	of	of	ADP
amwa-126	219	10	target	target	NOUN
amwa-126	219	11	marketing	marketing	NOUN
amwa-126	219	12	on	on	ADP
amwa-126	219	13	advertising	advertising	NOUN
amwa-126	219	14	attitudes	attitude	NOUN
amwa-126	219	15	.	.	PUNCT
amwa-126	220	1	j	j	PROPN
amwa-126	220	2	consumer	consumer	NOUN
amwa-126	220	3	psychol	psychol	NOUN
amwa-126	220	4	.	.	PUNCT
amwa-126	221	1	2000;9(3):127	2000;9(3):127	NUM
amwa-126	221	2	-	-	SYM
amwa-126	221	3	140	140	NUM
amwa-126	221	4	.	.	PUNCT
amwa-126	222	1	https://doi.org/10.1207/s15327663jcp0903_1	https://doi.org/10.1207/s15327663jcp0903_1	NOUN
amwa-126	222	2	36	36	NUM
amwa-126	222	3	.	.	PUNCT
amwa-126	223	1	schroeder	schroeder	PROPN
amwa-126	223	2	je	je	PROPN
amwa-126	223	3	,	,	PUNCT
amwa-126	223	4	borgerson	borgerson	PROPN
amwa-126	223	5	jl	jl	PROPN
amwa-126	223	6	.	.	PUNCT
amwa-126	224	1	an	an	DET
amwa-126	224	2	ethics	ethic	NOUN
amwa-126	224	3	of	of	ADP
amwa-126	224	4	representation	representation	NOUN
amwa-126	224	5	for	for	ADP
amwa-126	224	6	international	international	ADJ
amwa-126	224	7	marketing	marketing	NOUN
amwa-126	224	8	communication	communication	NOUN
amwa-126	224	9	.	.	PUNCT
amwa-126	225	1	int	int	PROPN
amwa-126	225	2	mark	mark	PROPN
amwa-126	225	3	rev	rev	PROPN
amwa-126	225	4	.	.	PROPN
amwa-126	226	1	2005;22(5):578	2005;22(5):578	PROPN
amwa-126	226	2	-	-	PUNCT
amwa-126	226	3	600	600	NUM
amwa-126	226	4	.	.	PUNCT
amwa-126	227	1	http://dx.doi	http://dx.doi	NOUN
amwa-126	227	2	.	.	PUNCT
amwa-126	228	1	org/10.1108/02651330510624408	org/10.1108/02651330510624408	NUM
amwa-126	228	2	37	37	NUM
amwa-126	228	3	.	.	PUNCT
amwa-126	229	1	smith	smith	PROPN
amwa-126	229	2	nc	nc	PROPN
amwa-126	229	3	,	,	PUNCT
amwa-126	229	4	cooper	cooper	PROPN
amwa-126	229	5	-	-	PUNCT
amwa-126	229	6	martin	martin	PROPN
amwa-126	229	7	e.	e.	PROPN
amwa-126	229	8	ethics	ethics	PROPN
amwa-126	229	9	and	and	CCONJ
amwa-126	229	10	target	target	NOUN
amwa-126	229	11	marketing	marketing	NOUN
amwa-126	229	12	:	:	PUNCT
amwa-126	229	13	the	the	DET
amwa-126	229	14	role	role	NOUN
amwa-126	229	15	of	of	ADP
amwa-126	229	16	product	product	NOUN
amwa-126	229	17	harm	harm	NOUN
amwa-126	229	18	and	and	CCONJ
amwa-126	229	19	consumer	consumer	NOUN
amwa-126	229	20	vulnerability	vulnerability	NOUN
amwa-126	229	21	.	.	PUNCT
amwa-126	230	1	j	j	PROPN
amwa-126	230	2	mark	mark	PROPN
amwa-126	230	3	.	.	PUNCT
amwa-126	231	1	1997;61(3):1	1997;61(3):1	NUM
amwa-126	231	2	-	-	SYM
amwa-126	231	3	20	20	NUM
amwa-126	231	4	.	.	PUNCT
amwa-126	232	1	http://dx.doi.org/10.2307/1251786	http://dx.doi.org/10.2307/1251786	PROPN
amwa-126	232	2	38	38	NUM
amwa-126	232	3	.	.	PUNCT
amwa-126	233	1	rittenburg	rittenburg	PROPN
amwa-126	233	2	tl	tl	PROPN
amwa-126	233	3	,	,	PUNCT
amwa-126	233	4	parthasarathy	parthasarathy	PROPN
amwa-126	233	5	m.	m.	NOUN
amwa-126	233	6	ethical	ethical	ADJ
amwa-126	233	7	implications	implication	NOUN
amwa-126	233	8	of	of	ADP
amwa-126	233	9	target	target	NOUN
amwa-126	233	10	market	market	NOUN
amwa-126	233	11	selection	selection	NOUN
amwa-126	233	12	.	.	PUNCT
amwa-126	234	1	j	j	PROPN
amwa-126	234	2	macromark	macromark	PROPN
amwa-126	234	3	.	.	PUNCT
amwa-126	235	1	1997;17(2):49	1997;17(2):49	NUM
amwa-126	235	2	-	-	SYM
amwa-126	235	3	64	64	NUM
amwa-126	235	4	.	.	PUNCT
amwa-126	236	1	http://dx.doi	http://dx.doi	PROPN
amwa-126	236	2	.	.	PUNCT
amwa-126	237	1	org/10.1177/027614679701700205	org/10.1177/027614679701700205	SYM
amwa-126	237	2	39	39	NUM
amwa-126	237	3	.	.	PUNCT
amwa-126	238	1	post	post	PROPN
amwa-126	238	2	je	je	PROPN
amwa-126	238	3	.	.	PUNCT
amwa-126	239	1	assessing	assess	VERB
amwa-126	239	2	the	the	DET
amwa-126	239	3	nestlé	nestlé	PROPN
amwa-126	239	4	boycott	boycott	NOUN
amwa-126	239	5	:	:	PUNCT
amwa-126	239	6	corporate	corporate	ADJ
amwa-126	239	7	accountability	accountability	NOUN
amwa-126	239	8	and	and	CCONJ
amwa-126	239	9	human	human	ADJ
amwa-126	239	10	rights	right	NOUN
amwa-126	239	11	.	.	PUNCT
amwa-126	240	1	calif	calif	PROPN
amwa-126	240	2	manage	manage	PROPN
amwa-126	240	3	rev	rev	PROPN
amwa-126	240	4	.	.	PUNCT
amwa-126	240	5	1985;27(2):113	1985;27(2):113	NUM
amwa-126	240	6	-	-	SYM
amwa-126	240	7	131	131	NUM
amwa-126	240	8	.	.	PUNCT
amwa-126	241	1	http://	http://	PROPN
amwa-126	241	2	dx.doi.org/10.2307/41165133	dx.doi.org/10.2307/41165133	PROPN
amwa-126	241	3	40	40	NUM
amwa-126	241	4	.	.	PUNCT
amwa-126	242	1	newton	newton	PROPN
amwa-126	242	2	jd	jd	PROPN
amwa-126	242	3	,	,	PUNCT
amwa-126	242	4	newton	newton	PROPN
amwa-126	242	5	fj	fj	PROPN
amwa-126	242	6	,	,	PUNCT
amwa-126	242	7	turk	turk	PROPN
amwa-126	242	8	t	t	PROPN
amwa-126	242	9	,	,	PUNCT
amwa-126	242	10	ewing	ewing	PROPN
amwa-126	242	11	mt	mt	PROPN
amwa-126	242	12	.	.	PROPN
amwa-126	242	13	ethical	ethical	ADJ
amwa-126	242	14	evaluation	evaluation	NOUN
amwa-126	242	15	of	of	ADP
amwa-126	242	16	audience	audience	NOUN
amwa-126	242	17	segmentation	segmentation	NOUN
amwa-126	242	18	in	in	ADP
amwa-126	242	19	social	social	ADJ
amwa-126	242	20	marketing	marketing	NOUN
amwa-126	242	21	.	.	PUNCT
amwa-126	243	1	eur	eur	PROPN
amwa-126	243	2	j	j	PROPN
amwa-126	243	3	mark	mark	NOUN
amwa-126	243	4	.	.	PUNCT
amwa-126	244	1	2013;47(9):1421	2013;47(9):1421	PROPN
amwa-126	244	2	-	-	PUNCT
amwa-126	244	3	1438	1438	NUM
amwa-126	244	4	.	.	PUNCT
amwa-126	245	1	http://dx.doi.org/10.1108/ejm-09-20110515	http://dx.doi.org/10.1108/ejm-09-20110515	NOUN
amwa-126	245	2	41	41	NUM
amwa-126	245	3	.	.	PUNCT
amwa-126	246	1	revella	revella	NOUN
amwa-126	246	2	a.	a.	PROPN
amwa-126	246	3	buyer	buyer	NOUN
amwa-126	246	4	personas	persona	NOUN
amwa-126	246	5	:	:	PUNCT
amwa-126	246	6	how	how	SCONJ
amwa-126	246	7	to	to	PART
amwa-126	246	8	gain	gain	VERB
amwa-126	246	9	insight	insight	NOUN
amwa-126	246	10	into	into	ADP
amwa-126	246	11	your	your	PRON
amwa-126	246	12	customer	customer	NOUN
amwa-126	246	13	’s	’s	PART
amwa-126	246	14	expectations	expectation	NOUN
amwa-126	246	15	,	,	PUNCT
amwa-126	246	16	align	align	VERB
amwa-126	246	17	your	your	PRON
amwa-126	246	18	marketing	marketing	NOUN
amwa-126	246	19	strategies	strategy	NOUN
amwa-126	246	20	,	,	PUNCT
amwa-126	246	21	and	and	CCONJ
amwa-126	246	22	win	win	VERB
amwa-126	246	23	more	more	ADJ
amwa-126	246	24	business	business	NOUN
amwa-126	246	25	.	.	PUNCT
amwa-126	247	1	wiley	wiley	NOUN
amwa-126	247	2	;	;	PUNCT
amwa-126	247	3	2015	2015	NUM
amwa-126	247	4	.	.	PUNCT
amwa-126	248	1	42	42	NUM
amwa-126	248	2	.	.	PUNCT
amwa-126	249	1	spyridakis	spyridakis	PROPN
amwa-126	249	2	jh	jh	PROPN
amwa-126	249	3	.	.	PUNCT
amwa-126	250	1	guidelines	guideline	NOUN
amwa-126	250	2	for	for	ADP
amwa-126	250	3	authoring	author	VERB
amwa-126	250	4	comprehensible	comprehensible	ADJ
amwa-126	250	5	web	web	NOUN
amwa-126	250	6	pages	page	NOUN
amwa-126	250	7	and	and	CCONJ
amwa-126	250	8	evaluating	evaluate	VERB
amwa-126	250	9	their	their	PRON
amwa-126	250	10	success	success	NOUN
amwa-126	250	11	.	.	PUNCT
amwa-126	251	1	tech	tech	NOUN
amwa-126	251	2	commun	commun	PROPN
amwa-126	251	3	.	.	PUNCT
amwa-126	252	1	2000;47(3):359	2000;47(3):359	ADV
amwa-126	252	2	-	-	PUNCT
amwa-126	252	3	382	382	NUM
amwa-126	252	4	.	.	NUM
amwa-126	253	1	43	43	NUM
amwa-126	253	2	.	.	PUNCT
amwa-126	254	1	st	st	PROPN
amwa-126	254	2	.	.	PROPN
amwa-126	254	3	amant	amant	PROPN
amwa-126	254	4	k.	k.	PROPN
amwa-126	254	5	editing	edit	VERB
amwa-126	254	6	for	for	ADP
amwa-126	254	7	international	international	ADJ
amwa-126	254	8	audiences	audience	NOUN
amwa-126	254	9	:	:	PUNCT
amwa-126	254	10	an	an	DET
amwa-126	254	11	overview	overview	NOUN
amwa-126	254	12	.	.	PUNCT
amwa-126	255	1	in	in	ADP
amwa-126	255	2	:	:	PUNCT
amwa-126	255	3	flannagan	flannagan	PROPN
amwa-126	255	4	s	s	PROPN
amwa-126	255	5	,	,	PUNCT
amwa-126	255	6	albers	albers	PROPN
amwa-126	255	7	mj	mj	PROPN
amwa-126	255	8	,	,	PUNCT
amwa-126	255	9	eds	ed	NOUN
amwa-126	255	10	.	.	PUNCT
amwa-126	256	1	editing	edit	VERB
amwa-126	256	2	in	in	ADP
amwa-126	256	3	the	the	DET
amwa-126	256	4	modern	modern	ADJ
amwa-126	256	5	classroom	classroom	NOUN
amwa-126	256	6	.	.	PUNCT
amwa-126	257	1	routledge	routledge	PROPN
amwa-126	257	2	;	;	PUNCT
amwa-126	257	3	2019	2019	NUM
amwa-126	257	4	:	:	PUNCT
amwa-126	257	5	146	146	NUM
amwa-126	257	6	-	-	SYM
amwa-126	257	7	170	170	NUM
amwa-126	257	8	.	.	PUNCT
amwa-126	258	1	44	44	NUM
amwa-126	258	2	.	.	PUNCT
amwa-126	259	1	rude	rude	ADJ
amwa-126	259	2	cd	cd	PROPN
amwa-126	259	3	,	,	PUNCT
amwa-126	259	4	eaton	eaton	PROPN
amwa-126	259	5	a.	a.	PROPN
amwa-126	259	6	technical	technical	PROPN
amwa-126	259	7	editing	editing	NOUN
amwa-126	259	8	.	.	PUNCT
amwa-126	260	1	5th	5th	ADJ
amwa-126	260	2	ed	ed	NOUN
amwa-126	260	3	.	.	PUNCT
amwa-126	260	4	pearson	pearson	PROPN
amwa-126	260	5	;	;	PUNCT
amwa-126	260	6	2010	2010	NUM
amwa-126	260	7	.	.	PUNCT
amwa-126	261	1	45	45	NUM
amwa-126	261	2	.	.	PUNCT
amwa-126	261	3	carter	carter	PROPN
amwa-126	261	4	j	j	PROPN
amwa-126	261	5	,	,	PUNCT
amwa-126	261	6	markel	markel	PROPN
amwa-126	261	7	m.	m.	PROPN
amwa-126	261	8	web	web	NOUN
amwa-126	261	9	accessibility	accessibility	NOUN
amwa-126	261	10	for	for	ADP
amwa-126	261	11	people	people	NOUN
amwa-126	261	12	with	with	ADP
amwa-126	261	13	disabilities	disability	NOUN
amwa-126	261	14	:	:	PUNCT
amwa-126	261	15	an	an	DET
amwa-126	261	16	introduction	introduction	NOUN
amwa-126	261	17	for	for	ADP
amwa-126	261	18	web	web	NOUN
amwa-126	261	19	developers	developer	NOUN
amwa-126	261	20	.	.	PUNCT
amwa-126	262	1	ieee	ieee	PROPN
amwa-126	262	2	trans	trans	PROPN
amwa-126	262	3	prof	prof	PROPN
amwa-126	262	4	commun	commun	PROPN
amwa-126	262	5	.	.	PUNCT
amwa-126	263	1	2001;44(4):225	2001;44(4):225	NUM
amwa-126	263	2	-	-	PUNCT
amwa-126	263	3	233	233	NUM
amwa-126	263	4	.	.	PUNCT
amwa-126	264	1	http://dx.doi.org/10.1109/47.968105	http://dx.doi.org/10.1109/47.968105	PROPN
amwa-126	264	2	46	46	NUM
amwa-126	264	3	.	.	PUNCT
amwa-126	265	1	sierkowski	sierkowski	PROPN
amwa-126	265	2	b.	b.	PROPN
amwa-126	265	3	achieving	achieve	VERB
amwa-126	265	4	web	web	NOUN
amwa-126	265	5	accessibility	accessibility	NOUN
amwa-126	265	6	.	.	PUNCT
amwa-126	266	1	in	in	ADP
amwa-126	266	2	:	:	PUNCT
amwa-126	266	3	siguccs	siguccs	NOUN
amwa-126	266	4	’	'	PUNCT
amwa-126	266	5	02	02	NUM
amwa-126	266	6	:	:	PUNCT
amwa-126	266	7	proceedings	proceeding	NOUN
amwa-126	266	8	of	of	ADP
amwa-126	266	9	the	the	DET
amwa-126	266	10	30th	30th	ADJ
amwa-126	266	11	annual	annual	ADJ
amwa-126	266	12	acm	acm	NOUN
amwa-126	266	13	siguccs	siguccs	NOUN
amwa-126	266	14	conference	conference	NOUN
amwa-126	266	15	on	on	ADP
amwa-126	266	16	user	user	NOUN
amwa-126	266	17	services	service	NOUN
amwa-126	266	18	.	.	PUNCT
amwa-126	267	1	association	association	NOUN
amwa-126	267	2	for	for	ADP
amwa-126	267	3	computing	compute	VERB
amwa-126	267	4	machinery	machinery	NOUN
amwa-126	267	5	;	;	PUNCT
amwa-126	267	6	2002	2002	NUM
amwa-126	267	7	:	:	PUNCT
amwa-126	267	8	288	288	NUM
amwa-126	267	9	-	-	SYM
amwa-126	267	10	291	291	NUM
amwa-126	267	11	.	.	PUNCT
amwa-126	268	1	https://dx.doi.org/10.1145/588646.588725	https://dx.doi.org/10.1145/588646.588725	PROPN
amwa-126	268	2	47	47	NUM
amwa-126	268	3	.	.	PUNCT
amwa-126	269	1	brys	brys	PROPN
amwa-126	269	2	cm	cm	NOUN
amwa-126	269	3	,	,	PUNCT
amwa-126	269	4	vanderbauwhede	vanderbauwhede	ADJ
amwa-126	269	5	w.	w.	NOUN
amwa-126	269	6	communication	communication	NOUN
amwa-126	269	7	challenges	challenge	NOUN
amwa-126	269	8	in	in	ADP
amwa-126	269	9	the	the	DET
amwa-126	269	10	w3c	w3c	PROPN
amwa-126	269	11	’s	’s	PART
amwa-126	269	12	web	web	NOUN
amwa-126	269	13	content	content	NOUN
amwa-126	269	14	accessibility	accessibility	NOUN
amwa-126	269	15	guidelines	guideline	NOUN
amwa-126	269	16	.	.	PUNCT
amwa-126	270	1	tech	tech	NOUN
amwa-126	270	2	commun	commun	PROPN
amwa-126	270	3	.	.	PUNCT
amwa-126	271	1	2006;53(1):60	2006;53(1):60	NUM
amwa-126	271	2	-	-	SYM
amwa-126	271	3	78	78	NUM
amwa-126	271	4	.	.	PUNCT
amwa-126	272	1	48	48	NUM
amwa-126	272	2	.	.	PUNCT
amwa-126	273	1	strauss	strauss	PROPN
amwa-126	273	2	j	j	PROPN
amwa-126	273	3	,	,	PUNCT
amwa-126	273	4	frost	frost	PROPN
amwa-126	273	5	rd	rd	PROPN
amwa-126	273	6	.	.	PUNCT
amwa-126	274	1	e	e	X
amwa-126	274	2	-	-	NOUN
amwa-126	274	3	marketing	marketing	NOUN
amwa-126	274	4	.	.	PUNCT
amwa-126	275	1	7th	7th	ADJ
amwa-126	275	2	ed	ed	NOUN
amwa-126	275	3	.	.	PUNCT
amwa-126	275	4	prentice	prentice	PROPN
amwa-126	275	5	hall	hall	PROPN
amwa-126	275	6	;	;	PUNCT
amwa-126	275	7	2013	2013	NUM
amwa-126	275	8	.	.	PUNCT
amwa-126	276	1	49	49	NUM
amwa-126	276	2	.	.	PUNCT
amwa-126	277	1	yu	yu	PROPN
amwa-126	277	2	h.	h.	PROPN
amwa-126	277	3	web	web	NOUN
amwa-126	277	4	accessibility	accessibility	NOUN
amwa-126	277	5	and	and	CCONJ
amwa-126	277	6	the	the	DET
amwa-126	277	7	law	law	NOUN
amwa-126	277	8	:	:	PUNCT
amwa-126	277	9	recommendations	recommendation	NOUN
amwa-126	277	10	for	for	ADP
amwa-126	277	11	implementation	implementation	NOUN
amwa-126	277	12	.	.	PUNCT
amwa-126	278	1	libr	libr	PROPN
amwa-126	278	2	hi	hi	INTJ
amwa-126	278	3	tech	tech	NOUN
amwa-126	278	4	.	.	PUNCT
amwa-126	279	1	2002;20(4):406	2002;20(4):406	NUM
amwa-126	279	2	-	-	SYM
amwa-126	279	3	419	419	NUM
amwa-126	279	4	.	.	PUNCT
amwa-126	280	1	http://dx.doi	http://dx.doi	NOUN
amwa-126	280	2	.	.	PUNCT
amwa-126	281	1	org/10.1108/07378830210452613	org/10.1108/07378830210452613	PROPN
amwa-126	281	2	http://www.amwajournal.org	http://www.amwajournal.org	X
amwa-126	281	3	http://dx.doi.org/10.1145/3453460.3453463	http://dx.doi.org/10.1145/3453460.3453463	ADJ
amwa-126	281	4	http://dx.doi.org/10.1145/3453460.3453463	http://dx.doi.org/10.1145/3453460.3453463	ADJ
amwa-126	281	5	http://dx.doi.org/10.1109/tpc.1987.6449073	http://dx.doi.org/10.1109/tpc.1987.6449073	NOUN
amwa-126	281	6	http://dx.doi.org/10.1109/tpc.1987.6449073	http://dx.doi.org/10.1109/tpc.1987.6449073	ADP
amwa-126	281	7	https://www.ftc.gov/tips-advice/business-center/guidance/advertising-faqs-guide-small-business	https://www.ftc.gov/tips-advice/business-center/guidance/advertising-faqs-guide-small-business	NUM
amwa-126	281	8	https://www.ftc.gov/tips-advice/business-center/guidance/advertising-faqs-guide-small-business	https://www.ftc.gov/tips-advice/business-center/guidance/advertising-faqs-guide-small-business	NUM
amwa-126	281	9	https://www.ftc.gov/public-statements/1996/10/myths-and-half-truths-about-deceptive-advertising	https://www.ftc.gov/public-statements/1996/10/myths-and-half-truths-about-deceptive-advertise	VERB
amwa-126	281	10	https://www.ftc.gov/public-statements/1996/10/myths-and-half-truths-about-deceptive-advertising	https://www.ftc.gov/public-statements/1996/10/myths-and-half-truths-about-deceptive-advertise	VERB
amwa-126	281	11	http://dx.doi.org/10.1080/10572259209359492	http://dx.doi.org/10.1080/10572259209359492	PROPN
amwa-126	281	12	http://dx.doi.org/10.1080/10572259209359492	http://dx.doi.org/10.1080/10572259209359492	PROPN
amwa-126	282	1	http://dx.doi.org/10.2307/1248676	http://dx.doi.org/10.2307/1248676	PROPN
amwa-126	283	1	http://dx.doi.org/10.2307/1249825	http://dx.doi.org/10.2307/1249825	PROPN
amwa-126	283	2	http://dx.doi.org/10.2307/1249825	http://dx.doi.org/10.2307/1249825	PROPN
amwa-126	283	3	http://dx.doi.org/10.2307/1251597	http://dx.doi.org/10.2307/1251597	PROPN
amwa-126	283	4	http://dx.doi.org/10.2307/1251597	http://dx.doi.org/10.2307/1251597	PROPN
amwa-126	284	1	http://dx.doi.org/10.2307/1251857	http://dx.doi.org/10.2307/1251857	X
amwa-126	285	1	https://doi.org/10.1109/procomm.2018.00039	https://doi.org/10.1109/procomm.2018.00039	PROPN
amwa-126	285	2	https://www.ftc.gov/public-statements/1979/08/statement-policy-regarding-comparative-advertising	https://www.ftc.gov/public-statements/1979/08/statement-policy-regarding-comparative-advertise	VERB
amwa-126	285	3	https://www.ftc.gov/public-statements/1979/08/statement-policy-regarding-comparative-advertising	https://www.ftc.gov/public-statements/1979/08/statement-policy-regarding-comparative-advertise	VERB
amwa-126	285	4	https://www.natlawreview.com/article/comparative-advertising-quick-guide	https://www.natlawreview.com/article/comparative-advertising-quick-guide	X
amwa-126	285	5	https://www.natlawreview.com/article/comparative-advertising-quick-guide	https://www.natlawreview.com/article/comparative-advertising-quick-guide	PROPN
amwa-126	285	6	https://businessesgrow.com/2017/01/11/trade-libel-law	https://businessesgrow.com/2017/01/11/trade-libel-law	PROPN
amwa-126	285	7	https://businessesgrow.com/2017/01/11/trade-libel-law	https://businessesgrow.com/2017/01/11/trade-libel-law	PROPN
amwa-126	285	8	https://doi.org/10.1177/074391568900800110	https://doi.org/10.1177/074391568900800110	PROPN
amwa-126	285	9	https://doi.org/10.1177/074391568900800110	https://doi.org/10.1177/074391568900800110	X
amwa-126	285	10	http://dx.doi.org/10.1080/00913367.1988.10673119	http://dx.doi.org/10.1080/00913367.1988.10673119	PROPN
amwa-126	286	1	http://dx.doi.org/10.1016/s0148-2963(96)00146-4	http://dx.doi.org/10.1016/s0148-2963(96)00146-4	PROPN
amwa-126	286	2	http://dx.doi.org/10.1080/00913367.1999.10673578	http://dx.doi.org/10.1080/00913367.1999.10673578	VERB
amwa-126	286	3	https://doi.org/10.1207/s15327663jcp0903_1	https://doi.org/10.1207/s15327663jcp0903_1	PROPN
amwa-126	286	4	http://dx.doi.org/10.1108/02651330510624408	http://dx.doi.org/10.1108/02651330510624408	PROPN
amwa-126	286	5	http://dx.doi.org/10.1108/02651330510624408	http://dx.doi.org/10.1108/02651330510624408	PROPN
amwa-126	286	6	http://dx.doi.org/10.2307/1251786	http://dx.doi.org/10.2307/1251786	PROPN
amwa-126	286	7	http://dx.doi.org/10.1177/027614679701700205	http://dx.doi.org/10.1177/027614679701700205	PROPN
amwa-126	286	8	http://dx.doi.org/10.1177/027614679701700205	http://dx.doi.org/10.1177/027614679701700205	PROPN
amwa-126	287	1	http://dx.doi.org/10.2307/41165133	http://dx.doi.org/10.2307/41165133	PROPN
amwa-126	287	2	http://dx.doi.org/10.2307/41165133	http://dx.doi.org/10.2307/41165133	PROPN
amwa-126	287	3	http://dx.doi.org/10.1108/ejm-09-2011-0515	http://dx.doi.org/10.1108/ejm-09-2011-0515	NOUN
amwa-126	287	4	http://dx.doi.org/10.1108/ejm-09-2011-0515	http://dx.doi.org/10.1108/ejm-09-2011-0515	PROPN
amwa-126	287	5	http://dx.doi.org/10.1109/47.968105	http://dx.doi.org/10.1109/47.968105	SYM
amwa-126	287	6	https://dx.doi.org/10.1145/588646.588725	https://dx.doi.org/10.1145/588646.588725	PROPN
amwa-126	287	7	http://dx.doi.org/10.1108/07378830210452613	http://dx.doi.org/10.1108/07378830210452613	ADJ
amwa-126	287	8	http://dx.doi.org/10.1108/07378830210452613	http://dx.doi.org/10.1108/07378830210452613	NOUN