id	sid	tid	token	lemma	pos
amwa-86	1	1	amwa	amwa	PROPN
amwa-86	1	2	journal	journal	PROPN
amwa-86	1	3	/	/	SYM
amwa-86	1	4	v36	v36	PROPN
amwa-86	1	5	n4	n4	PROPN
amwa-86	1	6	/	/	SYM
amwa-86	1	7	2021	2021	NUM
amwa-86	1	8	/	/	SYM
amwa-86	1	9	amwa.org	amwa.org	PROPN
amwa-86	1	10	159	159	NUM
amwa-86	1	11	abstract	abstract	NOUN
amwa-86	1	12	an	an	DET
amwa-86	1	13	impactful	impactful	ADJ
amwa-86	1	14	pharmaceutical	pharmaceutical	ADJ
amwa-86	1	15	promotional	promotional	ADJ
amwa-86	1	16	piece	piece	NOUN
amwa-86	1	17	is	be	AUX
amwa-86	1	18	an	an	DET
amwa-86	1	19	amalgam	amalgam	NOUN
amwa-86	1	20	of	of	ADP
amwa-86	1	21	a	a	DET
amwa-86	1	22	relatable	relatable	ADJ
amwa-86	1	23	narrative	narrative	NOUN
amwa-86	1	24	and	and	CCONJ
amwa-86	1	25	agreeable	agreeable	ADJ
amwa-86	1	26	visuals	visual	NOUN
amwa-86	1	27	,	,	PUNCT
amwa-86	1	28	a	a	DET
amwa-86	1	29	result	result	NOUN
amwa-86	1	30	of	of	ADP
amwa-86	1	31	a	a	DET
amwa-86	1	32	highly	highly	ADV
amwa-86	1	33	synergistic	synergistic	ADJ
amwa-86	1	34	relationship	relationship	NOUN
amwa-86	1	35	among	among	ADP
amwa-86	1	36	medical	medical	ADJ
amwa-86	1	37	writers	writer	NOUN
amwa-86	1	38	,	,	PUNCT
amwa-86	1	39	art	art	NOUN
amwa-86	1	40	directors	director	NOUN
amwa-86	1	41	,	,	PUNCT
amwa-86	1	42	and	and	CCONJ
amwa-86	1	43	designers	designer	NOUN
amwa-86	1	44	.	.	PUNCT
amwa-86	2	1	when	when	SCONJ
amwa-86	2	2	it	it	PRON
amwa-86	2	3	comes	come	VERB
amwa-86	2	4	to	to	ADP
amwa-86	2	5	innovation	innovation	NOUN
amwa-86	2	6	and	and	CCONJ
amwa-86	2	7	creativity	creativity	NOUN
amwa-86	2	8	,	,	PUNCT
amwa-86	2	9	a	a	DET
amwa-86	2	10	collaborative	collaborative	ADJ
amwa-86	2	11	relationship	relationship	NOUN
amwa-86	2	12	will	will	AUX
amwa-86	2	13	increase	increase	VERB
amwa-86	2	14	the	the	DET
amwa-86	2	15	likelihood	likelihood	NOUN
amwa-86	2	16	of	of	ADP
amwa-86	2	17	producing	produce	VERB
amwa-86	2	18	a	a	DET
amwa-86	2	19	piece	piece	NOUN
amwa-86	2	20	that	that	PRON
amwa-86	2	21	will	will	AUX
amwa-86	2	22	touch	touch	VERB
amwa-86	2	23	the	the	DET
amwa-86	2	24	lives	life	NOUN
amwa-86	2	25	of	of	ADP
amwa-86	2	26	the	the	DET
amwa-86	2	27	audience	audience	NOUN
amwa-86	2	28	in	in	ADP
amwa-86	2	29	a	a	DET
amwa-86	2	30	memorable	memorable	ADJ
amwa-86	2	31	way	way	NOUN
amwa-86	2	32	.	.	PUNCT
amwa-86	3	1	although	although	SCONJ
amwa-86	3	2	the	the	DET
amwa-86	3	3	audience	audience	NOUN
amwa-86	3	4	of	of	ADP
amwa-86	3	5	pharmaceutical	pharmaceutical	NOUN
amwa-86	3	6	promotion	promotion	NOUN
amwa-86	3	7	can	can	AUX
amwa-86	3	8	comprise	comprise	VERB
amwa-86	3	9	health	health	NOUN
amwa-86	3	10	care	care	NOUN
amwa-86	3	11	providers	provider	NOUN
amwa-86	3	12	and	and	CCONJ
amwa-86	3	13	patients	patient	NOUN
amwa-86	3	14	,	,	PUNCT
amwa-86	3	15	this	this	DET
amwa-86	3	16	article	article	NOUN
amwa-86	3	17	will	will	AUX
amwa-86	3	18	focus	focus	VERB
amwa-86	3	19	on	on	ADP
amwa-86	3	20	the	the	DET
amwa-86	3	21	latter	latter	ADJ
amwa-86	3	22	.	.	PUNCT
amwa-86	4	1	a	a	DET
amwa-86	4	2	few	few	ADJ
amwa-86	4	3	aspects	aspect	NOUN
amwa-86	4	4	of	of	ADP
amwa-86	4	5	this	this	DET
amwa-86	4	6	partnership	partnership	NOUN
amwa-86	4	7	have	have	AUX
amwa-86	4	8	been	be	AUX
amwa-86	4	9	shown	show	VERB
amwa-86	4	10	to	to	PART
amwa-86	4	11	increase	increase	VERB
amwa-86	4	12	the	the	DET
amwa-86	4	13	chances	chance	NOUN
amwa-86	4	14	of	of	ADP
amwa-86	4	15	achieving	achieve	VERB
amwa-86	4	16	that	that	DET
amwa-86	4	17	goal	goal	NOUN
amwa-86	4	18	,	,	PUNCT
amwa-86	4	19	such	such	ADJ
amwa-86	4	20	as	as	ADP
amwa-86	4	21	respectful	respectful	ADJ
amwa-86	4	22	communication	communication	NOUN
amwa-86	4	23	,	,	PUNCT
amwa-86	4	24	alignment	alignment	NOUN
amwa-86	4	25	on	on	ADP
amwa-86	4	26	the	the	DET
amwa-86	4	27	brief	brief	ADJ
amwa-86	4	28	,	,	PUNCT
amwa-86	4	29	mutual	mutual	ADJ
amwa-86	4	30	encouragement	encouragement	NOUN
amwa-86	4	31	,	,	PUNCT
amwa-86	4	32	and	and	CCONJ
amwa-86	4	33	use	use	NOUN
amwa-86	4	34	of	of	ADP
amwa-86	4	35	lay	lay	ADJ
amwa-86	4	36	language	language	NOUN
amwa-86	4	37	during	during	ADP
amwa-86	4	38	discussions	discussion	NOUN
amwa-86	4	39	and	and	CCONJ
amwa-86	4	40	brainstorming	brainstorming	NOUN
amwa-86	4	41	sessions	session	NOUN
amwa-86	4	42	.	.	PUNCT
amwa-86	5	1	although	although	SCONJ
amwa-86	5	2	nurturing	nurture	VERB
amwa-86	5	3	storytelling	storytelling	NOUN
amwa-86	5	4	,	,	PUNCT
amwa-86	5	5	a	a	DET
amwa-86	5	6	strong	strong	ADJ
amwa-86	5	7	skill	skill	NOUN
amwa-86	5	8	of	of	ADP
amwa-86	5	9	creative	creative	ADJ
amwa-86	5	10	teams	team	NOUN
amwa-86	5	11	,	,	PUNCT
amwa-86	5	12	is	be	AUX
amwa-86	5	13	critical	critical	ADJ
amwa-86	5	14	for	for	ADP
amwa-86	5	15	the	the	DET
amwa-86	5	16	success	success	NOUN
amwa-86	5	17	of	of	ADP
amwa-86	5	18	promotional	promotional	ADJ
amwa-86	5	19	medical	medical	ADJ
amwa-86	5	20	pieces	piece	NOUN
amwa-86	5	21	,	,	PUNCT
amwa-86	5	22	ensuring	ensure	VERB
amwa-86	5	23	scientific	scientific	ADJ
amwa-86	5	24	accuracy	accuracy	NOUN
amwa-86	5	25	and	and	CCONJ
amwa-86	5	26	avoiding	avoid	VERB
amwa-86	5	27	misbranding	misbranding	NOUN
amwa-86	5	28	are	be	AUX
amwa-86	5	29	also	also	ADV
amwa-86	5	30	key	key	ADJ
amwa-86	5	31	for	for	ADP
amwa-86	5	32	complying	comply	VERB
amwa-86	5	33	with	with	ADP
amwa-86	5	34	the	the	DET
amwa-86	5	35	ethical	ethical	ADJ
amwa-86	5	36	paradigms	paradigm	NOUN
amwa-86	5	37	of	of	ADP
amwa-86	5	38	medical	medical	ADJ
amwa-86	5	39	communication	communication	NOUN
amwa-86	5	40	and	and	CCONJ
amwa-86	5	41	the	the	DET
amwa-86	5	42	us	us	PROPN
amwa-86	5	43	food	food	NOUN
amwa-86	5	44	and	and	CCONJ
amwa-86	5	45	drug	drug	PROPN
amwa-86	5	46	administration	administration	NOUN
amwa-86	5	47	regulations	regulation	NOUN
amwa-86	5	48	.	.	PUNCT
amwa-86	6	1	therefore	therefore	ADV
amwa-86	6	2	,	,	PUNCT
amwa-86	6	3	fine	fine	ADV
amwa-86	6	4	-	-	PUNCT
amwa-86	6	5	tuning	tune	VERB
amwa-86	6	6	the	the	DET
amwa-86	6	7	partnership	partnership	NOUN
amwa-86	6	8	between	between	ADP
amwa-86	6	9	medical	medical	ADJ
amwa-86	6	10	and	and	CCONJ
amwa-86	6	11	creative	creative	ADJ
amwa-86	6	12	teams	team	NOUN
amwa-86	6	13	translates	translate	VERB
amwa-86	6	14	into	into	ADP
amwa-86	6	15	a	a	DET
amwa-86	6	16	collaboration	collaboration	NOUN
amwa-86	6	17	that	that	PRON
amwa-86	6	18	combines	combine	VERB
amwa-86	6	19	freedom	freedom	NOUN
amwa-86	6	20	of	of	ADP
amwa-86	6	21	creation	creation	NOUN
amwa-86	6	22	with	with	ADP
amwa-86	6	23	regulatory	regulatory	ADJ
amwa-86	6	24	and	and	CCONJ
amwa-86	6	25	scientific	scientific	ADJ
amwa-86	6	26	guardrails	guardrail	NOUN
amwa-86	6	27	,	,	PUNCT
amwa-86	6	28	as	as	ADV
amwa-86	6	29	well	well	ADV
amwa-86	6	30	as	as	ADP
amwa-86	6	31	a	a	DET
amwa-86	6	32	strong	strong	ADJ
amwa-86	6	33	sense	sense	NOUN
amwa-86	6	34	of	of	ADP
amwa-86	6	35	respect	respect	NOUN
amwa-86	6	36	for	for	ADP
amwa-86	6	37	each	each	DET
amwa-86	6	38	other	other	ADJ
amwa-86	6	39	’s	’s	PART
amwa-86	6	40	views	view	NOUN
amwa-86	6	41	and	and	CCONJ
amwa-86	6	42	expertise	expertise	NOUN
amwa-86	6	43	.	.	PUNCT
amwa-86	7	1	introduction	introduction	NOUN
amwa-86	7	2	over	over	ADP
amwa-86	7	3	a	a	DET
amwa-86	7	4	year	year	NOUN
amwa-86	7	5	and	and	CCONJ
amwa-86	7	6	a	a	DET
amwa-86	7	7	half	half	NOUN
amwa-86	7	8	have	have	AUX
amwa-86	7	9	passed	pass	VERB
amwa-86	7	10	since	since	SCONJ
amwa-86	7	11	the	the	DET
amwa-86	7	12	beginning	beginning	NOUN
amwa-86	7	13	of	of	ADP
amwa-86	7	14	the	the	DET
amwa-86	7	15	covid-19	covid-19	PROPN
amwa-86	7	16	pandemic	pandemic	NOUN
amwa-86	7	17	,	,	PUNCT
amwa-86	7	18	and	and	CCONJ
amwa-86	7	19	we	we	PRON
amwa-86	7	20	all	all	PRON
amwa-86	7	21	have	have	AUX
amwa-86	7	22	experienced	experience	VERB
amwa-86	7	23	profound	profound	ADJ
amwa-86	7	24	changes	change	NOUN
amwa-86	7	25	in	in	ADP
amwa-86	7	26	the	the	DET
amwa-86	7	27	way	way	NOUN
amwa-86	7	28	we	we	PRON
amwa-86	7	29	live	live	VERB
amwa-86	7	30	and	and	CCONJ
amwa-86	7	31	interact	interact	VERB
amwa-86	7	32	with	with	ADP
amwa-86	7	33	one	one	NUM
amwa-86	7	34	another	another	DET
amwa-86	7	35	.	.	PUNCT
amwa-86	8	1	in	in	ADP
amwa-86	8	2	the	the	DET
amwa-86	8	3	realm	realm	NOUN
amwa-86	8	4	of	of	ADP
amwa-86	8	5	promotional	promotional	ADJ
amwa-86	8	6	medical	medical	ADJ
amwa-86	8	7	education	education	NOUN
amwa-86	8	8	,	,	PUNCT
amwa-86	8	9	this	this	DET
amwa-86	8	10	reality	reality	NOUN
amwa-86	8	11	also	also	ADV
amwa-86	8	12	applies	apply	VERB
amwa-86	8	13	.	.	PUNCT
amwa-86	9	1	with	with	ADP
amwa-86	9	2	the	the	DET
amwa-86	9	3	cancellation	cancellation	NOUN
amwa-86	9	4	of	of	ADP
amwa-86	9	5	congresses	congress	NOUN
amwa-86	9	6	and	and	CCONJ
amwa-86	9	7	personal	personal	ADJ
amwa-86	9	8	interactions	interaction	NOUN
amwa-86	9	9	being	be	AUX
amwa-86	9	10	restricted	restrict	VERB
amwa-86	9	11	to	to	ADP
amwa-86	9	12	the	the	DET
amwa-86	9	13	virtual	virtual	ADJ
amwa-86	9	14	environment	environment	NOUN
amwa-86	9	15	,	,	PUNCT
amwa-86	9	16	the	the	DET
amwa-86	9	17	sector	sector	NOUN
amwa-86	9	18	has	have	AUX
amwa-86	9	19	elevated	elevate	VERB
amwa-86	9	20	digital	digital	ADJ
amwa-86	9	21	tools	tool	NOUN
amwa-86	9	22	and	and	CCONJ
amwa-86	9	23	channels	channel	NOUN
amwa-86	9	24	,	,	PUNCT
amwa-86	9	25	creating	create	VERB
amwa-86	9	26	an	an	DET
amwa-86	9	27	appetite	appetite	NOUN
amwa-86	9	28	for	for	ADP
amwa-86	9	29	more	more	ADJ
amwa-86	9	30	involvement	involvement	NOUN
amwa-86	9	31	of	of	ADP
amwa-86	9	32	creative	creative	ADJ
amwa-86	9	33	teams	team	NOUN
amwa-86	9	34	in	in	ADP
amwa-86	9	35	medical	medical	ADJ
amwa-86	9	36	communication.1,2	communication.1,2	PROPN
amwa-86	9	37	with	with	ADP
amwa-86	9	38	that	that	DET
amwa-86	9	39	growth	growth	NOUN
amwa-86	9	40	,	,	PUNCT
amwa-86	9	41	we	we	PRON
amwa-86	9	42	have	have	AUX
amwa-86	9	43	also	also	ADV
amwa-86	9	44	observed	observe	VERB
amwa-86	9	45	a	a	DET
amwa-86	9	46	massive	massive	ADJ
amwa-86	9	47	migration	migration	NOUN
amwa-86	9	48	of	of	ADP
amwa-86	9	49	creative	creative	ADJ
amwa-86	9	50	teams	team	NOUN
amwa-86	9	51	,	,	PUNCT
amwa-86	9	52	such	such	ADJ
amwa-86	9	53	as	as	ADP
amwa-86	9	54	art	art	NOUN
amwa-86	9	55	directors	director	NOUN
amwa-86	9	56	and	and	CCONJ
amwa-86	9	57	designers	designer	NOUN
amwa-86	9	58	,	,	PUNCT
amwa-86	9	59	from	from	ADP
amwa-86	9	60	consumer	consumer	NOUN
amwa-86	9	61	agencies	agency	NOUN
amwa-86	9	62	,	,	PUNCT
amwa-86	9	63	that	that	ADV
amwa-86	9	64	is	is	ADV
amwa-86	9	65	,	,	PUNCT
amwa-86	9	66	companies	company	NOUN
amwa-86	9	67	focused	focus	VERB
amwa-86	9	68	on	on	ADP
amwa-86	9	69	advertising	advertising	NOUN
amwa-86	9	70	products	product	NOUN
amwa-86	9	71	outside	outside	ADP
amwa-86	9	72	the	the	DET
amwa-86	9	73	realm	realm	NOUN
amwa-86	9	74	of	of	ADP
amwa-86	9	75	health	health	NOUN
amwa-86	9	76	care	care	NOUN
amwa-86	9	77	,	,	PUNCT
amwa-86	9	78	to	to	ADP
amwa-86	9	79	medical	medical	ADJ
amwa-86	9	80	communication	communication	NOUN
amwa-86	9	81	,	,	PUNCT
amwa-86	9	82	bringing	bring	VERB
amwa-86	9	83	a	a	DET
amwa-86	9	84	fresh	fresh	ADJ
amwa-86	9	85	perspective	perspective	NOUN
amwa-86	9	86	into	into	ADP
amwa-86	9	87	the	the	DET
amwa-86	9	88	sea	sea	NOUN
amwa-86	9	89	of	of	ADP
amwa-86	9	90	sameness	sameness	NOUN
amwa-86	9	91	of	of	ADP
amwa-86	9	92	the	the	DET
amwa-86	9	93	industry	industry	NOUN
amwa-86	9	94	.	.	PUNCT
amwa-86	10	1	with	with	ADP
amwa-86	10	2	this	this	DET
amwa-86	10	3	shift	shift	NOUN
amwa-86	10	4	,	,	PUNCT
amwa-86	10	5	the	the	DET
amwa-86	10	6	presence	presence	NOUN
amwa-86	10	7	of	of	ADP
amwa-86	10	8	creative	creative	ADJ
amwa-86	10	9	teams	team	NOUN
amwa-86	10	10	in	in	ADP
amwa-86	10	11	medical	medical	ADJ
amwa-86	10	12	communication	communication	NOUN
amwa-86	10	13	has	have	AUX
amwa-86	10	14	increasingly	increasingly	ADV
amwa-86	10	15	become	become	VERB
amwa-86	10	16	more	more	ADV
amwa-86	10	17	conspicuous	conspicuous	ADJ
amwa-86	10	18	,	,	PUNCT
amwa-86	10	19	creating	create	VERB
amwa-86	10	20	new	new	ADJ
amwa-86	10	21	work	work	NOUN
amwa-86	10	22	dynamics	dynamic	NOUN
amwa-86	10	23	for	for	ADP
amwa-86	10	24	medical	medical	ADJ
amwa-86	10	25	writers	writer	NOUN
amwa-86	10	26	,	,	PUNCT
amwa-86	10	27	whose	whose	DET
amwa-86	10	28	scientific	scientific	ADJ
amwa-86	10	29	background	background	NOUN
amwa-86	10	30	tends	tend	VERB
amwa-86	10	31	to	to	PART
amwa-86	10	32	embrace	embrace	VERB
amwa-86	10	33	a	a	DET
amwa-86	10	34	higher	high	ADJ
amwa-86	10	35	focus	focus	NOUN
amwa-86	10	36	on	on	ADP
amwa-86	10	37	pure	pure	ADJ
amwa-86	10	38	science	science	NOUN
amwa-86	10	39	rather	rather	ADV
amwa-86	10	40	than	than	ADP
amwa-86	10	41	creative	creative	ADJ
amwa-86	10	42	elements	element	NOUN
amwa-86	10	43	,	,	PUNCT
amwa-86	10	44	such	such	ADJ
amwa-86	10	45	as	as	ADP
amwa-86	10	46	visuals	visual	NOUN
amwa-86	10	47	and	and	CCONJ
amwa-86	10	48	engagement	engagement	NOUN
amwa-86	10	49	tools	tool	NOUN
amwa-86	10	50	.	.	PUNCT
amwa-86	11	1	these	these	DET
amwa-86	11	2	new	new	ADJ
amwa-86	11	3	circumstances	circumstance	NOUN
amwa-86	11	4	have	have	AUX
amwa-86	11	5	pushed	push	VERB
amwa-86	11	6	many	many	ADJ
amwa-86	11	7	of	of	ADP
amwa-86	11	8	us	we	PRON
amwa-86	11	9	,	,	PUNCT
amwa-86	11	10	medical	medical	ADJ
amwa-86	11	11	writers	writer	NOUN
amwa-86	11	12	,	,	PUNCT
amwa-86	11	13	to	to	PART
amwa-86	11	14	ask	ask	VERB
amwa-86	11	15	ourselves	ourselves	PRON
amwa-86	11	16	,	,	PUNCT
amwa-86	11	17	“	"	PUNCT
amwa-86	11	18	what	what	PRON
amwa-86	11	19	is	be	AUX
amwa-86	11	20	the	the	DET
amwa-86	11	21	best	good	ADJ
amwa-86	11	22	way	way	NOUN
amwa-86	11	23	to	to	PART
amwa-86	11	24	work	work	VERB
amwa-86	11	25	with	with	ADP
amwa-86	11	26	creative	creative	ADJ
amwa-86	11	27	teams	team	NOUN
amwa-86	11	28	?	?	PUNCT
amwa-86	11	29	”	"	PUNCT
amwa-86	11	30	;	;	PUNCT
amwa-86	11	31	“	"	PUNCT
amwa-86	11	32	how	how	SCONJ
amwa-86	11	33	can	can	AUX
amwa-86	11	34	we	we	PRON
amwa-86	11	35	explore	explore	VERB
amwa-86	11	36	the	the	DET
amwa-86	11	37	best	good	ADJ
amwa-86	11	38	of	of	ADP
amwa-86	11	39	both	both	DET
amwa-86	11	40	worlds	world	NOUN
amwa-86	11	41	with	with	ADP
amwa-86	11	42	such	such	ADJ
amwa-86	11	43	distinct	distinct	ADJ
amwa-86	11	44	trainings	training	NOUN
amwa-86	11	45	?	?	PUNCT
amwa-86	11	46	”	"	PUNCT
amwa-86	11	47	;	;	PUNCT
amwa-86	11	48	and	and	CCONJ
amwa-86	11	49	“	"	PUNCT
amwa-86	11	50	how	how	SCONJ
amwa-86	11	51	can	can	AUX
amwa-86	11	52	we	we	PRON
amwa-86	11	53	stir	stir	VERB
amwa-86	11	54	each	each	DET
amwa-86	11	55	other	other	ADJ
amwa-86	11	56	’s	’s	PART
amwa-86	11	57	motivation	motivation	NOUN
amwa-86	11	58	to	to	PART
amwa-86	11	59	accomplish	accomplish	VERB
amwa-86	11	60	the	the	DET
amwa-86	11	61	most	most	ADV
amwa-86	11	62	compelling	compelling	ADJ
amwa-86	11	63	piece	piece	NOUN
amwa-86	11	64	for	for	ADP
amwa-86	11	65	our	our	PRON
amwa-86	11	66	client	client	NOUN
amwa-86	11	67	while	while	SCONJ
amwa-86	11	68	also	also	ADV
amwa-86	11	69	ensuring	ensure	VERB
amwa-86	11	70	scientific	scientific	ADJ
amwa-86	11	71	accuracy	accuracy	NOUN
amwa-86	11	72	?	?	PUNCT
amwa-86	11	73	”	"	PUNCT
amwa-86	11	74	creating	create	VERB
amwa-86	11	75	a	a	DET
amwa-86	11	76	partnership	partnership	NOUN
amwa-86	11	77	a	a	DET
amwa-86	11	78	good	good	ADJ
amwa-86	11	79	pharmaceutical	pharmaceutical	ADJ
amwa-86	11	80	promotional	promotional	ADJ
amwa-86	11	81	piece	piece	NOUN
amwa-86	11	82	is	be	AUX
amwa-86	11	83	an	an	DET
amwa-86	11	84	amalgam	amalgam	NOUN
amwa-86	11	85	of	of	ADP
amwa-86	11	86	a	a	DET
amwa-86	11	87	relatable	relatable	ADJ
amwa-86	11	88	narrative	narrative	NOUN
amwa-86	11	89	and	and	CCONJ
amwa-86	11	90	agreeable	agreeable	ADJ
amwa-86	11	91	visuals	visual	NOUN
amwa-86	11	92	,	,	PUNCT
amwa-86	11	93	resulting	result	VERB
amwa-86	11	94	from	from	ADP
amwa-86	11	95	a	a	DET
amwa-86	11	96	highly	highly	ADV
amwa-86	11	97	synergistic	synergistic	ADJ
amwa-86	11	98	relationship	relationship	NOUN
amwa-86	11	99	among	among	ADP
amwa-86	11	100	medical	medical	ADJ
amwa-86	11	101	writers	writer	NOUN
amwa-86	11	102	,	,	PUNCT
amwa-86	11	103	art	art	NOUN
amwa-86	11	104	directors	director	NOUN
amwa-86	11	105	,	,	PUNCT
amwa-86	11	106	and	and	CCONJ
amwa-86	11	107	designers	designer	NOUN
amwa-86	11	108	.	.	PUNCT
amwa-86	12	1	when	when	SCONJ
amwa-86	12	2	it	it	PRON
amwa-86	12	3	comes	come	VERB
amwa-86	12	4	to	to	ADP
amwa-86	12	5	innovation	innovation	NOUN
amwa-86	12	6	and	and	CCONJ
amwa-86	12	7	creativity	creativity	NOUN
amwa-86	12	8	,	,	PUNCT
amwa-86	12	9	a	a	DET
amwa-86	12	10	collaborative	collaborative	ADJ
amwa-86	12	11	relationship	relationship	NOUN
amwa-86	12	12	will	will	AUX
amwa-86	12	13	increase	increase	VERB
amwa-86	12	14	the	the	DET
amwa-86	12	15	likelihood	likelihood	NOUN
amwa-86	12	16	of	of	ADP
amwa-86	12	17	producing	produce	VERB
amwa-86	12	18	a	a	DET
amwa-86	12	19	piece	piece	NOUN
amwa-86	12	20	that	that	PRON
amwa-86	12	21	will	will	AUX
amwa-86	12	22	touch	touch	VERB
amwa-86	12	23	the	the	DET
amwa-86	12	24	lives	life	NOUN
amwa-86	12	25	of	of	ADP
amwa-86	12	26	health	health	NOUN
amwa-86	12	27	care	care	NOUN
amwa-86	12	28	providers	provider	NOUN
amwa-86	12	29	(	(	PUNCT
amwa-86	12	30	hcps	hcps	PROPN
amwa-86	12	31	)	)	PUNCT
amwa-86	12	32	,	,	PUNCT
amwa-86	12	33	the	the	DET
amwa-86	12	34	audience	audience	NOUN
amwa-86	12	35	,	,	PUNCT
amwa-86	12	36	in	in	ADP
amwa-86	12	37	a	a	DET
amwa-86	12	38	memorable	memorable	ADJ
amwa-86	12	39	way	way	NOUN
amwa-86	12	40	.	.	PUNCT
amwa-86	13	1	in	in	ADP
amwa-86	13	2	the	the	DET
amwa-86	13	3	late	late	ADJ
amwa-86	13	4	1950s	1950s	NUM
amwa-86	13	5	,	,	PUNCT
amwa-86	13	6	bill	bill	NOUN
amwa-86	13	7	bernbach	bernbach	NOUN
amwa-86	13	8	,	,	PUNCT
amwa-86	13	9	founder	founder	NOUN
amwa-86	13	10	of	of	ADP
amwa-86	13	11	ddb	ddb	PROPN
amwa-86	13	12	worldwide	worldwide	PROPN
amwa-86	13	13	communications	communication	NOUN
amwa-86	13	14	group	group	NOUN
amwa-86	13	15	,	,	PUNCT
amwa-86	13	16	a	a	DET
amwa-86	13	17	globally	globally	ADV
amwa-86	13	18	renowned	renowned	ADJ
amwa-86	13	19	advertising	advertising	NOUN
amwa-86	13	20	agency	agency	NOUN
amwa-86	13	21	,	,	PUNCT
amwa-86	13	22	decided	decide	VERB
amwa-86	13	23	to	to	PART
amwa-86	13	24	integrate	integrate	VERB
amwa-86	13	25	copywriters	copywriter	NOUN
amwa-86	13	26	with	with	ADP
amwa-86	13	27	art	art	NOUN
amwa-86	13	28	directors	director	NOUN
amwa-86	13	29	as	as	ADP
amwa-86	13	30	a	a	DET
amwa-86	13	31	team	team	NOUN
amwa-86	13	32	.	.	PUNCT
amwa-86	14	1	because	because	SCONJ
amwa-86	14	2	the	the	DET
amwa-86	14	3	approach	approach	NOUN
amwa-86	14	4	worked	work	VERB
amwa-86	14	5	undeniably	undeniably	ADV
amwa-86	14	6	well	well	ADV
amwa-86	14	7	,	,	PUNCT
amwa-86	14	8	other	other	ADJ
amwa-86	14	9	agencies	agency	NOUN
amwa-86	14	10	gradually	gradually	ADV
amwa-86	14	11	followed	follow	VERB
amwa-86	14	12	the	the	DET
amwa-86	14	13	approach	approach	NOUN
amwa-86	14	14	.	.	PUNCT
amwa-86	15	1	nowadays	nowadays	ADV
amwa-86	15	2	,	,	PUNCT
amwa-86	15	3	most	most	ADJ
amwa-86	15	4	advertising	advertising	NOUN
amwa-86	15	5	agency	agency	NOUN
amwa-86	15	6	creative	creative	ADJ
amwa-86	15	7	departments	department	NOUN
amwa-86	15	8	in	in	ADP
amwa-86	15	9	the	the	DET
amwa-86	15	10	world	world	NOUN
amwa-86	15	11	comprise	comprise	VERB
amwa-86	15	12	such	such	ADJ
amwa-86	15	13	cross	cross	ADJ
amwa-86	15	14	-	-	ADJ
amwa-86	15	15	functional	functional	ADJ
amwa-86	15	16	teams.3	teams.3	NOUN
amwa-86	15	17	by	by	ADP
amwa-86	15	18	and	and	CCONJ
amwa-86	15	19	large	large	ADJ
amwa-86	15	20	,	,	PUNCT
amwa-86	15	21	medical	medical	ADJ
amwa-86	15	22	communication	communication	NOUN
amwa-86	15	23	agencies	agency	NOUN
amwa-86	15	24	have	have	AUX
amwa-86	15	25	also	also	ADV
amwa-86	15	26	followed	follow	VERB
amwa-86	15	27	the	the	DET
amwa-86	15	28	approach	approach	NOUN
amwa-86	15	29	of	of	ADP
amwa-86	15	30	integrating	integrate	VERB
amwa-86	15	31	writers	writer	NOUN
amwa-86	15	32	,	,	PUNCT
amwa-86	15	33	art	art	NOUN
amwa-86	15	34	directors	director	NOUN
amwa-86	15	35	,	,	PUNCT
amwa-86	15	36	andrea	andrea	PROPN
amwa-86	15	37	caricilli	caricilli	PROPN
amwa-86	15	38	blotta	blotta	PROPN
amwa-86	15	39	,	,	PUNCT
amwa-86	15	40	phd	phd	NOUN
amwa-86	15	41	/	/	SYM
amwa-86	15	42	medical	medical	ADJ
amwa-86	15	43	director	director	NOUN
amwa-86	15	44	,	,	PUNCT
amwa-86	15	45	area	area	NOUN
amwa-86	15	46	23	23	NUM
amwa-86	15	47	,	,	PUNCT
amwa-86	15	48	new	new	PROPN
amwa-86	15	49	york	york	PROPN
amwa-86	15	50	,	,	PUNCT
amwa-86	15	51	ny	ny	PROPN
amwa-86	15	52	effective	effective	ADJ
amwa-86	15	53	communication	communication	NOUN
amwa-86	15	54	between	between	ADP
amwa-86	15	55	medical	medical	ADJ
amwa-86	15	56	writers	writer	NOUN
amwa-86	15	57	and	and	CCONJ
amwa-86	15	58	creative	creative	ADJ
amwa-86	15	59	teams	team	NOUN
amwa-86	15	60	:	:	PUNCT
amwa-86	15	61	the	the	DET
amwa-86	15	62	secret	secret	ADJ
amwa-86	15	63	condiment	condiment	NOUN
amwa-86	15	64	for	for	ADP
amwa-86	15	65	a	a	DET
amwa-86	15	66	flavorsome	flavorsome	ADJ
amwa-86	15	67	sauce	sauce	NOUN
amwa-86	15	68	f	f	PROPN
amwa-86	15	69	e	e	PROPN
amwa-86	15	70	a	a	PROPN
amwa-86	15	71	t	t	NOUN
amwa-86	15	72	u	u	NOUN
amwa-86	15	73	r	r	NOUN
amwa-86	15	74	e	e	PROPN
amwa-86	15	75	160	160	NUM
amwa-86	15	76	amwa	amwa	PROPN
amwa-86	15	77	journal	journal	PROPN
amwa-86	15	78	/	/	SYM
amwa-86	15	79	v36	v36	PROPN
amwa-86	15	80	n4	n4	PROPN
amwa-86	15	81	/	/	SYM
amwa-86	15	82	2021	2021	NUM
amwa-86	15	83	/	/	SYM
amwa-86	15	84	amwa.org	amwa.org	NOUN
amwa-86	15	85	and	and	CCONJ
amwa-86	15	86	designers	designer	NOUN
amwa-86	15	87	as	as	ADP
amwa-86	15	88	the	the	DET
amwa-86	15	89	core	core	NOUN
amwa-86	15	90	team	team	NOUN
amwa-86	15	91	that	that	PRON
amwa-86	15	92	will	will	AUX
amwa-86	15	93	ideate	ideate	VERB
amwa-86	15	94	and	and	CCONJ
amwa-86	15	95	produce	produce	VERB
amwa-86	15	96	all	all	DET
amwa-86	15	97	pieces	piece	NOUN
amwa-86	15	98	according	accord	VERB
amwa-86	15	99	to	to	ADP
amwa-86	15	100	brand	brand	NOUN
amwa-86	15	101	strategic	strategic	ADJ
amwa-86	15	102	imperatives	imperative	NOUN
amwa-86	15	103	and	and	CCONJ
amwa-86	15	104	the	the	DET
amwa-86	15	105	client	client	NOUN
amwa-86	15	106	’s	’s	PART
amwa-86	15	107	direction	direction	NOUN
amwa-86	15	108	,	,	PUNCT
amwa-86	15	109	which	which	PRON
amwa-86	15	110	are	be	AUX
amwa-86	15	111	ensured	ensure	VERB
amwa-86	15	112	to	to	PART
amwa-86	15	113	be	be	AUX
amwa-86	15	114	followed	follow	VERB
amwa-86	15	115	by	by	ADP
amwa-86	15	116	the	the	DET
amwa-86	15	117	client	client	NOUN
amwa-86	15	118	service	service	NOUN
amwa-86	15	119	team	team	NOUN
amwa-86	15	120	.	.	PUNCT
amwa-86	16	1	in	in	ADP
amwa-86	16	2	some	some	DET
amwa-86	16	3	agencies	agency	NOUN
amwa-86	16	4	,	,	PUNCT
amwa-86	16	5	the	the	DET
amwa-86	16	6	creative	creative	ADJ
amwa-86	16	7	team	team	NOUN
amwa-86	16	8	is	be	AUX
amwa-86	16	9	under	under	ADP
amwa-86	16	10	the	the	DET
amwa-86	16	11	umbrella	umbrella	NOUN
amwa-86	16	12	of	of	ADP
amwa-86	16	13	shared	share	VERB
amwa-86	16	14	services	service	NOUN
amwa-86	16	15	,	,	PUNCT
amwa-86	16	16	as	as	SCONJ
amwa-86	16	17	exemplified	exemplify	VERB
amwa-86	16	18	by	by	ADP
amwa-86	16	19	the	the	DET
amwa-86	16	20	editorial	editorial	ADJ
amwa-86	16	21	department	department	NOUN
amwa-86	16	22	,	,	PUNCT
amwa-86	16	23	whereas	whereas	SCONJ
amwa-86	16	24	in	in	ADP
amwa-86	16	25	others	other	NOUN
amwa-86	16	26	,	,	PUNCT
amwa-86	16	27	each	each	DET
amwa-86	16	28	account	account	NOUN
amwa-86	16	29	has	have	VERB
amwa-86	16	30	its	its	PRON
amwa-86	16	31	own	own	ADJ
amwa-86	16	32	creative	creative	ADJ
amwa-86	16	33	steward	steward	NOUN
amwa-86	16	34	.	.	PUNCT
amwa-86	17	1	the	the	DET
amwa-86	17	2	latter	latter	ADJ
amwa-86	17	3	resembles	resemble	VERB
amwa-86	17	4	that	that	SCONJ
amwa-86	17	5	closer	close	ADJ
amwa-86	17	6	relationship	relationship	NOUN
amwa-86	17	7	between	between	ADP
amwa-86	17	8	art	art	NOUN
amwa-86	17	9	directors	director	NOUN
amwa-86	17	10	and	and	CCONJ
amwa-86	17	11	copywriters	copywriter	NOUN
amwa-86	17	12	proposed	propose	VERB
amwa-86	17	13	by	by	ADP
amwa-86	17	14	bill	bill	PROPN
amwa-86	17	15	bernbach	bernbach	NOUN
amwa-86	17	16	,	,	PUNCT
amwa-86	17	17	allowing	allow	VERB
amwa-86	17	18	medical	medical	ADJ
amwa-86	17	19	writers	writer	NOUN
amwa-86	17	20	and	and	CCONJ
amwa-86	17	21	art	art	NOUN
amwa-86	17	22	directors	director	NOUN
amwa-86	17	23	to	to	PART
amwa-86	17	24	work	work	VERB
amwa-86	17	25	together	together	ADV
amwa-86	17	26	throughout	throughout	ADP
amwa-86	17	27	the	the	DET
amwa-86	17	28	trajectory	trajectory	NOUN
amwa-86	17	29	of	of	ADP
amwa-86	17	30	a	a	DET
amwa-86	17	31	particular	particular	ADJ
amwa-86	17	32	brand	brand	NOUN
amwa-86	17	33	.	.	PUNCT
amwa-86	18	1	regardless	regardless	ADV
amwa-86	18	2	of	of	ADP
amwa-86	18	3	the	the	DET
amwa-86	18	4	model	model	NOUN
amwa-86	18	5	adopted	adopt	VERB
amwa-86	18	6	,	,	PUNCT
amwa-86	18	7	a	a	DET
amwa-86	18	8	few	few	ADJ
amwa-86	18	9	condiments	condiment	NOUN
amwa-86	18	10	have	have	AUX
amwa-86	18	11	proven	prove	VERB
amwa-86	18	12	to	to	PART
amwa-86	18	13	be	be	AUX
amwa-86	18	14	indispensable	indispensable	ADJ
amwa-86	18	15	for	for	ADP
amwa-86	18	16	the	the	DET
amwa-86	18	17	flavorsome	flavorsome	ADJ
amwa-86	18	18	sauce	sauce	NOUN
amwa-86	18	19	that	that	PRON
amwa-86	18	20	is	be	AUX
amwa-86	18	21	a	a	DET
amwa-86	18	22	memorable	memorable	ADJ
amwa-86	18	23	medical	medical	ADJ
amwa-86	18	24	communication	communication	NOUN
amwa-86	18	25	piece	piece	NOUN
amwa-86	18	26	.	.	PUNCT
amwa-86	19	1	one	one	NUM
amwa-86	19	2	of	of	ADP
amwa-86	19	3	them	they	PRON
amwa-86	19	4	is	be	AUX
amwa-86	19	5	building	build	VERB
amwa-86	19	6	a	a	DET
amwa-86	19	7	solid	solid	ADJ
amwa-86	19	8	relationship	relationship	NOUN
amwa-86	19	9	between	between	ADP
amwa-86	19	10	medical	medical	ADJ
amwa-86	19	11	and	and	CCONJ
amwa-86	19	12	creative	creative	ADJ
amwa-86	19	13	teams	team	NOUN
amwa-86	19	14	.	.	PUNCT
amwa-86	20	1	according	accord	VERB
amwa-86	20	2	to	to	ADP
amwa-86	20	3	simon	simon	PROPN
amwa-86	20	4	veksner	veksner	PROPN
amwa-86	20	5	,	,	PUNCT
amwa-86	20	6	the	the	DET
amwa-86	20	7	author	author	NOUN
amwa-86	20	8	of	of	ADP
amwa-86	20	9	the	the	DET
amwa-86	20	10	book	book	NOUN
amwa-86	20	11	how	how	SCONJ
amwa-86	20	12	to	to	PART
amwa-86	20	13	make	make	VERB
amwa-86	20	14	it	it	PRON
amwa-86	20	15	as	as	ADP
amwa-86	20	16	an	an	DET
amwa-86	20	17	advertising	advertising	NOUN
amwa-86	20	18	creative	creative	ADJ
amwa-86	20	19	,	,	PUNCT
amwa-86	20	20	“	"	PUNCT
amwa-86	20	21	the	the	DET
amwa-86	20	22	basics	basic	NOUN
amwa-86	20	23	are	be	AUX
amwa-86	20	24	the	the	DET
amwa-86	20	25	same	same	ADJ
amwa-86	20	26	as	as	ADP
amwa-86	20	27	any	any	DET
amwa-86	20	28	human	human	ADJ
amwa-86	20	29	interaction	interaction	NOUN
amwa-86	20	30	.	.	PUNCT
amwa-86	21	1	you	you	PRON
amwa-86	21	2	need	need	VERB
amwa-86	21	3	to	to	PART
amwa-86	21	4	listen	listen	VERB
amwa-86	21	5	to	to	ADP
amwa-86	21	6	each	each	DET
amwa-86	21	7	other	other	ADJ
amwa-86	21	8	,	,	PUNCT
amwa-86	21	9	respect	respect	VERB
amwa-86	21	10	each	each	DET
amwa-86	21	11	other	other	ADJ
amwa-86	21	12	’s	’s	PART
amwa-86	21	13	point	point	NOUN
amwa-86	21	14	of	of	ADP
amwa-86	21	15	view	view	NOUN
amwa-86	21	16	,	,	PUNCT
amwa-86	21	17	and	and	CCONJ
amwa-86	21	18	not	not	PART
amwa-86	21	19	expect	expect	VERB
amwa-86	21	20	the	the	DET
amwa-86	21	21	other	other	ADJ
amwa-86	21	22	to	to	PART
amwa-86	21	23	be	be	AUX
amwa-86	21	24	perfect	perfect	ADJ
amwa-86	21	25	.	.	PUNCT
amwa-86	22	1	after	after	ADV
amwa-86	22	2	all	all	ADV
amwa-86	22	3	,	,	PUNCT
amwa-86	22	4	you	you	PRON
amwa-86	22	5	’re	’re	VERB
amwa-86	22	6	not	not	PART
amwa-86	22	7	.	.	PUNCT
amwa-86	22	8	”3	”3	PUNCT
amwa-86	22	9	however	however	ADV
amwa-86	22	10	,	,	PUNCT
amwa-86	22	11	some	some	PRON
amwa-86	22	12	could	could	AUX
amwa-86	22	13	argue	argue	VERB
amwa-86	22	14	that	that	SCONJ
amwa-86	22	15	this	this	DET
amwa-86	22	16	fundamental	fundamental	ADJ
amwa-86	22	17	of	of	ADP
amwa-86	22	18	human	human	ADJ
amwa-86	22	19	interaction	interaction	NOUN
amwa-86	22	20	does	do	AUX
amwa-86	22	21	not	not	PART
amwa-86	22	22	always	always	ADV
amwa-86	22	23	come	come	VERB
amwa-86	22	24	easily	easily	ADV
amwa-86	22	25	,	,	PUNCT
amwa-86	22	26	especially	especially	ADV
amwa-86	22	27	because	because	SCONJ
amwa-86	22	28	moments	moment	NOUN
amwa-86	22	29	of	of	ADP
amwa-86	22	30	intense	intense	ADJ
amwa-86	22	31	creativity	creativity	NOUN
amwa-86	22	32	can	can	AUX
amwa-86	22	33	drive	drive	VERB
amwa-86	22	34	people	people	NOUN
amwa-86	22	35	to	to	PART
amwa-86	22	36	submerge	submerge	VERB
amwa-86	22	37	in	in	ADP
amwa-86	22	38	their	their	PRON
amwa-86	22	39	own	own	ADJ
amwa-86	22	40	experiences	experience	NOUN
amwa-86	22	41	and	and	CCONJ
amwa-86	22	42	emotions	emotion	NOUN
amwa-86	22	43	.	.	PUNCT
amwa-86	23	1	other	other	ADJ
amwa-86	23	2	times	time	NOUN
amwa-86	23	3	,	,	PUNCT
amwa-86	23	4	the	the	DET
amwa-86	23	5	source	source	NOUN
amwa-86	23	6	of	of	ADP
amwa-86	23	7	disconnect	disconnect	NOUN
amwa-86	23	8	may	may	AUX
amwa-86	23	9	come	come	VERB
amwa-86	23	10	from	from	ADP
amwa-86	23	11	the	the	DET
amwa-86	23	12	very	very	ADJ
amwa-86	23	13	nature	nature	NOUN
amwa-86	23	14	of	of	ADP
amwa-86	23	15	the	the	DET
amwa-86	23	16	training	training	NOUN
amwa-86	23	17	of	of	ADP
amwa-86	23	18	each	each	DET
amwa-86	23	19	department	department	NOUN
amwa-86	23	20	,	,	PUNCT
amwa-86	23	21	which	which	PRON
amwa-86	23	22	may	may	AUX
amwa-86	23	23	bring	bring	VERB
amwa-86	23	24	to	to	ADP
amwa-86	23	25	the	the	DET
amwa-86	23	26	surface	surface	NOUN
amwa-86	23	27	mismatched	mismatch	VERB
amwa-86	23	28	creative	creative	ADJ
amwa-86	23	29	repertoires	repertoire	NOUN
amwa-86	23	30	when	when	SCONJ
amwa-86	23	31	brainstorming	brainstorming	NOUN
amwa-86	23	32	narratives	narrative	NOUN
amwa-86	23	33	and	and	CCONJ
amwa-86	23	34	visuals	visual	NOUN
amwa-86	23	35	together	together	ADV
amwa-86	23	36	.	.	PUNCT
amwa-86	24	1	one	one	NUM
amwa-86	24	2	approach	approach	NOUN
amwa-86	24	3	to	to	PART
amwa-86	24	4	overcome	overcome	VERB
amwa-86	24	5	these	these	DET
amwa-86	24	6	challenges	challenge	NOUN
amwa-86	24	7	is	be	AUX
amwa-86	24	8	to	to	PART
amwa-86	24	9	turn	turn	VERB
amwa-86	24	10	the	the	DET
amwa-86	24	11	team	team	NOUN
amwa-86	24	12	’s	’s	PART
amwa-86	24	13	attention	attention	NOUN
amwa-86	24	14	to	to	ADP
amwa-86	24	15	the	the	DET
amwa-86	24	16	client	client	NOUN
amwa-86	24	17	’s	’s	PART
amwa-86	24	18	interests	interest	NOUN
amwa-86	24	19	and	and	CCONJ
amwa-86	24	20	the	the	DET
amwa-86	24	21	success	success	NOUN
amwa-86	24	22	of	of	ADP
amwa-86	24	23	the	the	DET
amwa-86	24	24	brand	brand	NOUN
amwa-86	24	25	.	.	PUNCT
amwa-86	25	1	in	in	ADP
amwa-86	25	2	this	this	DET
amwa-86	25	3	sense	sense	NOUN
amwa-86	25	4	,	,	PUNCT
amwa-86	25	5	although	although	SCONJ
amwa-86	25	6	challenging	challenge	VERB
amwa-86	25	7	each	each	DET
amwa-86	25	8	other	other	ADJ
amwa-86	25	9	may	may	AUX
amwa-86	25	10	feel	feel	VERB
amwa-86	25	11	uncomfortable	uncomfortable	ADJ
amwa-86	25	12	at	at	ADP
amwa-86	25	13	times	time	NOUN
amwa-86	25	14	,	,	PUNCT
amwa-86	25	15	emerging	emerge	VERB
amwa-86	25	16	from	from	ADP
amwa-86	25	17	these	these	DET
amwa-86	25	18	brainstorming	brainstorming	NOUN
amwa-86	25	19	sessions	session	NOUN
amwa-86	25	20	for	for	ADP
amwa-86	25	21	a	a	DET
amwa-86	25	22	few	few	ADJ
amwa-86	25	23	moments	moment	NOUN
amwa-86	25	24	to	to	PART
amwa-86	25	25	realign	realign	VERB
amwa-86	25	26	on	on	ADP
amwa-86	25	27	client	client	NOUN
amwa-86	25	28	interests	interest	NOUN
amwa-86	25	29	serves	serve	VERB
amwa-86	25	30	as	as	ADP
amwa-86	25	31	a	a	DET
amwa-86	25	32	reminder	reminder	NOUN
amwa-86	25	33	to	to	PART
amwa-86	25	34	keep	keep	VERB
amwa-86	25	35	the	the	DET
amwa-86	25	36	conversation	conversation	NOUN
amwa-86	25	37	respectful	respectful	ADJ
amwa-86	25	38	and	and	CCONJ
amwa-86	25	39	avoid	avoid	VERB
amwa-86	25	40	deviations	deviation	NOUN
amwa-86	25	41	from	from	ADP
amwa-86	25	42	the	the	DET
amwa-86	25	43	strategic	strategic	ADJ
amwa-86	25	44	imperatives	imperative	NOUN
amwa-86	25	45	of	of	ADP
amwa-86	25	46	the	the	DET
amwa-86	25	47	brand	brand	NOUN
amwa-86	25	48	.	.	PUNCT
amwa-86	26	1	another	another	DET
amwa-86	26	2	key	key	ADJ
amwa-86	26	3	approach	approach	NOUN
amwa-86	26	4	for	for	ADP
amwa-86	26	5	a	a	DET
amwa-86	26	6	successful	successful	ADJ
amwa-86	26	7	partnership	partnership	NOUN
amwa-86	26	8	between	between	ADP
amwa-86	26	9	these	these	DET
amwa-86	26	10	departments	department	NOUN
amwa-86	26	11	is	be	AUX
amwa-86	26	12	alignment	alignment	ADJ
amwa-86	26	13	on	on	ADP
amwa-86	26	14	the	the	DET
amwa-86	26	15	creative	creative	ADJ
amwa-86	26	16	brief	brief	NOUN
amwa-86	26	17	,	,	PUNCT
amwa-86	26	18	which	which	PRON
amwa-86	26	19	is	be	AUX
amwa-86	26	20	the	the	DET
amwa-86	26	21	document	document	NOUN
amwa-86	26	22	used	use	VERB
amwa-86	26	23	to	to	PART
amwa-86	26	24	outline	outline	VERB
amwa-86	26	25	the	the	DET
amwa-86	26	26	strategy	strategy	NOUN
amwa-86	26	27	of	of	ADP
amwa-86	26	28	a	a	DET
amwa-86	26	29	project	project	NOUN
amwa-86	26	30	.	.	PUNCT
amwa-86	27	1	the	the	DET
amwa-86	27	2	brief	brief	NOUN
amwa-86	27	3	contains	contain	VERB
amwa-86	27	4	the	the	DET
amwa-86	27	5	purpose	purpose	NOUN
amwa-86	27	6	of	of	ADP
amwa-86	27	7	the	the	DET
amwa-86	27	8	project	project	NOUN
amwa-86	27	9	,	,	PUNCT
amwa-86	27	10	audience	audience	NOUN
amwa-86	27	11	,	,	PUNCT
amwa-86	27	12	messaging	messaging	NOUN
amwa-86	27	13	,	,	PUNCT
amwa-86	27	14	scope	scope	NOUN
amwa-86	27	15	of	of	ADP
amwa-86	27	16	work	work	NOUN
amwa-86	27	17	,	,	PUNCT
amwa-86	27	18	timeline	timeline	NOUN
amwa-86	27	19	,	,	PUNCT
amwa-86	27	20	and	and	CCONJ
amwa-86	27	21	other	other	ADJ
amwa-86	27	22	key	key	ADJ
amwa-86	27	23	information	information	NOUN
amwa-86	27	24	that	that	PRON
amwa-86	27	25	helps	help	VERB
amwa-86	27	26	all	all	DET
amwa-86	27	27	members	member	NOUN
amwa-86	27	28	of	of	ADP
amwa-86	27	29	the	the	DET
amwa-86	27	30	team	team	NOUN
amwa-86	27	31	to	to	PART
amwa-86	27	32	understand	understand	VERB
amwa-86	27	33	details	detail	NOUN
amwa-86	27	34	about	about	ADP
amwa-86	27	35	the	the	DET
amwa-86	27	36	piece	piece	NOUN
amwa-86	27	37	that	that	SCONJ
amwa-86	27	38	they	they	PRON
amwa-86	27	39	will	will	AUX
amwa-86	27	40	develop	develop	VERB
amwa-86	27	41	(	(	PUNCT
amwa-86	27	42	box	box	PROPN
amwa-86	27	43	1),4	1),4	PROPN
amwa-86	27	44	and	and	CCONJ
amwa-86	27	45	it	it	PRON
amwa-86	27	46	is	be	AUX
amwa-86	27	47	a	a	DET
amwa-86	27	48	document	document	NOUN
amwa-86	27	49	that	that	PRON
amwa-86	27	50	can	can	AUX
amwa-86	27	51	be	be	AUX
amwa-86	27	52	altered	alter	VERB
amwa-86	27	53	in	in	ADP
amwa-86	27	54	case	case	NOUN
amwa-86	27	55	objectives	objective	NOUN
amwa-86	27	56	or	or	CCONJ
amwa-86	27	57	the	the	DET
amwa-86	27	58	scope	scope	NOUN
amwa-86	27	59	change	change	NOUN
amwa-86	27	60	.	.	PUNCT
amwa-86	28	1	the	the	DET
amwa-86	28	2	problem	problem	NOUN
amwa-86	28	3	proposed	propose	VERB
amwa-86	28	4	in	in	ADP
amwa-86	28	5	the	the	DET
amwa-86	28	6	brief	brief	ADJ
amwa-86	28	7	needs	need	NOUN
amwa-86	28	8	to	to	PART
amwa-86	28	9	be	be	AUX
amwa-86	28	10	clear	clear	ADJ
amwa-86	28	11	for	for	ADP
amwa-86	28	12	both	both	CCONJ
amwa-86	28	13	medical	medical	ADJ
amwa-86	28	14	and	and	CCONJ
amwa-86	28	15	creative	creative	ADJ
amwa-86	28	16	teams	team	NOUN
amwa-86	28	17	prior	prior	ADV
amwa-86	28	18	to	to	ADP
amwa-86	28	19	their	their	PRON
amwa-86	28	20	initial	initial	ADJ
amwa-86	28	21	conversations	conversation	NOUN
amwa-86	28	22	and	and	CCONJ
amwa-86	28	23	brainstorming	brainstorming	NOUN
amwa-86	28	24	sessions.3	sessions.3	NOUN
amwa-86	28	25	this	this	PRON
amwa-86	28	26	is	be	AUX
amwa-86	28	27	a	a	DET
amwa-86	28	28	critical	critical	ADJ
amwa-86	28	29	step	step	NOUN
amwa-86	28	30	for	for	ADP
amwa-86	28	31	medical	medical	ADJ
amwa-86	28	32	communication	communication	NOUN
amwa-86	28	33	agencies	agency	NOUN
amwa-86	28	34	,	,	PUNCT
amwa-86	28	35	given	give	VERB
amwa-86	28	36	that	that	SCONJ
amwa-86	28	37	most	most	ADJ
amwa-86	28	38	art	art	NOUN
amwa-86	28	39	directors	director	NOUN
amwa-86	28	40	do	do	AUX
amwa-86	28	41	not	not	PART
amwa-86	28	42	have	have	AUX
amwa-86	28	43	scientific	scientific	ADJ
amwa-86	28	44	training	training	NOUN
amwa-86	28	45	,	,	PUNCT
amwa-86	28	46	as	as	SCONJ
amwa-86	28	47	opposed	oppose	VERB
amwa-86	28	48	to	to	ADP
amwa-86	28	49	traditional	traditional	ADJ
amwa-86	28	50	teams	team	NOUN
amwa-86	28	51	in	in	ADP
amwa-86	28	52	consumer	consumer	NOUN
amwa-86	28	53	agencies	agency	NOUN
amwa-86	28	54	,	,	PUNCT
amwa-86	28	55	in	in	ADP
amwa-86	28	56	which	which	PRON
amwa-86	28	57	both	both	CCONJ
amwa-86	28	58	the	the	DET
amwa-86	28	59	copywriter	copywriter	NOUN
amwa-86	28	60	and	and	CCONJ
amwa-86	28	61	the	the	DET
amwa-86	28	62	art	art	NOUN
amwa-86	28	63	director	director	NOUN
amwa-86	28	64	tend	tend	VERB
amwa-86	28	65	to	to	PART
amwa-86	28	66	have	have	VERB
amwa-86	28	67	similar	similar	ADJ
amwa-86	28	68	backgrounds	background	NOUN
amwa-86	28	69	.	.	PUNCT
amwa-86	29	1	having	have	VERB
amwa-86	29	2	that	that	PRON
amwa-86	29	3	in	in	ADP
amwa-86	29	4	mind	mind	NOUN
amwa-86	29	5	,	,	PUNCT
amwa-86	29	6	a	a	DET
amwa-86	29	7	good	good	ADJ
amwa-86	29	8	approach	approach	NOUN
amwa-86	29	9	to	to	PART
amwa-86	29	10	level	level	NOUN
amwa-86	29	11	set	set	VERB
amwa-86	29	12	the	the	DET
amwa-86	29	13	team	team	NOUN
amwa-86	29	14	when	when	SCONJ
amwa-86	29	15	discussing	discuss	VERB
amwa-86	29	16	a	a	DET
amwa-86	29	17	brief	brief	NOUN
amwa-86	29	18	is	be	AUX
amwa-86	29	19	to	to	PART
amwa-86	29	20	present	present	VERB
amwa-86	29	21	the	the	DET
amwa-86	29	22	problem	problem	NOUN
amwa-86	29	23	or	or	CCONJ
amwa-86	29	24	the	the	DET
amwa-86	29	25	unmet	unmet	NOUN
amwa-86	29	26	need	need	NOUN
amwa-86	29	27	of	of	ADP
amwa-86	29	28	the	the	DET
amwa-86	29	29	project	project	NOUN
amwa-86	29	30	in	in	ADP
amwa-86	29	31	layman	layman	PROPN
amwa-86	29	32	’s	’s	PART
amwa-86	29	33	terms	term	NOUN
amwa-86	29	34	.	.	PUNCT
amwa-86	30	1	along	along	ADP
amwa-86	30	2	these	these	DET
amwa-86	30	3	lines	line	NOUN
amwa-86	30	4	,	,	PUNCT
amwa-86	30	5	it	it	PRON
amwa-86	30	6	is	be	AUX
amwa-86	30	7	reasonable	reasonable	ADJ
amwa-86	30	8	for	for	SCONJ
amwa-86	30	9	medical	medical	ADJ
amwa-86	30	10	,	,	PUNCT
amwa-86	30	11	creative	creative	ADJ
amwa-86	30	12	,	,	PUNCT
amwa-86	30	13	and	and	CCONJ
amwa-86	30	14	client	client	NOUN
amwa-86	30	15	services	service	NOUN
amwa-86	30	16	teams	team	NOUN
amwa-86	30	17	to	to	PART
amwa-86	30	18	write	write	VERB
amwa-86	30	19	the	the	DET
amwa-86	30	20	creative	creative	ADJ
amwa-86	30	21	brief	brief	NOUN
amwa-86	30	22	for	for	ADP
amwa-86	30	23	each	each	DET
amwa-86	30	24	project	project	NOUN
amwa-86	30	25	together	together	ADV
amwa-86	30	26	.	.	PUNCT
amwa-86	31	1	joining	join	VERB
amwa-86	31	2	brand	brand	NOUN
amwa-86	31	3	strategy	strategy	NOUN
amwa-86	31	4	,	,	PUNCT
amwa-86	31	5	which	which	PRON
amwa-86	31	6	is	be	AUX
amwa-86	31	7	also	also	ADV
amwa-86	31	8	a	a	DET
amwa-86	31	9	reflection	reflection	NOUN
amwa-86	31	10	of	of	ADP
amwa-86	31	11	a	a	DET
amwa-86	31	12	company	company	NOUN
amwa-86	31	13	strategy	strategy	NOUN
amwa-86	31	14	,	,	PUNCT
amwa-86	31	15	with	with	ADP
amwa-86	31	16	solid	solid	ADJ
amwa-86	31	17	scientific	scientific	ADJ
amwa-86	31	18	evidence	evidence	NOUN
amwa-86	31	19	and	and	CCONJ
amwa-86	31	20	translating	translate	VERB
amwa-86	31	21	the	the	DET
amwa-86	31	22	problem	problem	NOUN
amwa-86	31	23	that	that	SCONJ
amwa-86	31	24	the	the	DET
amwa-86	31	25	brief	brief	NOUN
amwa-86	31	26	proposes	propose	VERB
amwa-86	31	27	to	to	PART
amwa-86	31	28	solve	solve	VERB
amwa-86	31	29	into	into	ADP
amwa-86	31	30	approachable	approachable	ADJ
amwa-86	31	31	language	language	NOUN
amwa-86	31	32	can	can	AUX
amwa-86	31	33	enhance	enhance	VERB
amwa-86	31	34	innovation	innovation	NOUN
amwa-86	31	35	and	and	CCONJ
amwa-86	31	36	lead	lead	VERB
amwa-86	31	37	to	to	ADP
amwa-86	31	38	a	a	DET
amwa-86	31	39	much	much	ADV
amwa-86	31	40	more	more	ADV
amwa-86	31	41	productive	productive	ADJ
amwa-86	31	42	relationship	relationship	NOUN
amwa-86	31	43	between	between	ADP
amwa-86	31	44	medical	medical	ADJ
amwa-86	31	45	and	and	CCONJ
amwa-86	31	46	creative	creative	ADJ
amwa-86	31	47	teams	team	NOUN
amwa-86	31	48	.	.	PUNCT
amwa-86	32	1	the	the	DET
amwa-86	32	2	importance	importance	NOUN
amwa-86	32	3	of	of	ADP
amwa-86	32	4	avoiding	avoid	VERB
amwa-86	32	5	misbranding	misbrande	VERB
amwa-86	32	6	creative	creative	ADJ
amwa-86	32	7	teams	team	NOUN
amwa-86	32	8	from	from	ADP
amwa-86	32	9	consumer	consumer	NOUN
amwa-86	32	10	agencies	agency	NOUN
amwa-86	32	11	are	be	AUX
amwa-86	32	12	known	know	VERB
amwa-86	32	13	for	for	ADP
amwa-86	32	14	nurturing	nurture	VERB
amwa-86	32	15	powerful	powerful	ADJ
amwa-86	32	16	storytelling	storytelling	NOUN
amwa-86	32	17	in	in	ADP
amwa-86	32	18	pieces	piece	NOUN
amwa-86	32	19	that	that	PRON
amwa-86	32	20	face	face	VERB
amwa-86	32	21	fewer	few	ADJ
amwa-86	32	22	guardrails	guardrail	NOUN
amwa-86	32	23	than	than	SCONJ
amwa-86	32	24	medical	medical	ADJ
amwa-86	32	25	communication	communication	NOUN
amwa-86	32	26	agencies	agency	NOUN
amwa-86	32	27	do	do	VERB
amwa-86	32	28	.	.	PUNCT
amwa-86	33	1	although	although	SCONJ
amwa-86	33	2	cultivating	cultivate	VERB
amwa-86	33	3	robust	robust	ADJ
amwa-86	33	4	storytelling	storytelling	NOUN
amwa-86	33	5	skills	skill	NOUN
amwa-86	33	6	is	be	AUX
amwa-86	33	7	critical	critical	ADJ
amwa-86	33	8	for	for	ADP
amwa-86	33	9	the	the	DET
amwa-86	33	10	success	success	NOUN
amwa-86	33	11	of	of	ADP
amwa-86	33	12	promotional	promotional	ADJ
amwa-86	33	13	medical	medical	ADJ
amwa-86	33	14	pieces	piece	NOUN
amwa-86	33	15	,	,	PUNCT
amwa-86	33	16	ensuring	ensure	VERB
amwa-86	33	17	scientific	scientific	ADJ
amwa-86	33	18	accuracy	accuracy	NOUN
amwa-86	33	19	and	and	CCONJ
amwa-86	33	20	avoiding	avoid	VERB
amwa-86	33	21	misbranding	misbranding	NOUN
amwa-86	33	22	are	be	AUX
amwa-86	33	23	also	also	ADV
amwa-86	33	24	key	key	ADJ
amwa-86	33	25	for	for	ADP
amwa-86	33	26	complying	comply	VERB
amwa-86	33	27	with	with	ADP
amwa-86	33	28	the	the	DET
amwa-86	33	29	ethical	ethical	ADJ
amwa-86	33	30	paradigms	paradigm	NOUN
amwa-86	33	31	of	of	ADP
amwa-86	33	32	medical	medical	ADJ
amwa-86	33	33	communication	communication	NOUN
amwa-86	33	34	.	.	PUNCT
amwa-86	34	1	principle	principle	NOUN
amwa-86	34	2	2	2	NUM
amwa-86	34	3	of	of	ADP
amwa-86	34	4	the	the	DET
amwa-86	34	5	american	american	PROPN
amwa-86	34	6	medical	medical	PROPN
amwa-86	34	7	writers	writers	PROPN
amwa-86	34	8	association	association	PROPN
amwa-86	34	9	code	code	PROPN
amwa-86	34	10	of	of	ADP
amwa-86	34	11	ethics	ethic	NOUN
amwa-86	34	12	states	state	VERB
amwa-86	34	13	the	the	DET
amwa-86	34	14	following	follow	VERB
amwa-86	34	15	:	:	PUNCT
amwa-86	34	16	“	"	PUNCT
amwa-86	34	17	medical	medical	ADJ
amwa-86	34	18	communicators	communicator	NOUN
amwa-86	34	19	should	should	AUX
amwa-86	34	20	apply	apply	VERB
amwa-86	34	21	objectivity	objectivity	NOUN
amwa-86	34	22	,	,	PUNCT
amwa-86	34	23	scientific	scientific	ADJ
amwa-86	34	24	accuracy	accuracy	NOUN
amwa-86	34	25	and	and	CCONJ
amwa-86	34	26	rigor	rigor	NOUN
amwa-86	34	27	,	,	PUNCT
amwa-86	34	28	and	and	CCONJ
amwa-86	34	29	fair	fair	ADJ
amwa-86	34	30	balance	balance	NOUN
amwa-86	34	31	while	while	SCONJ
amwa-86	34	32	conveying	convey	VERB
amwa-86	34	33	pertinent	pertinent	ADJ
amwa-86	34	34	information	information	NOUN
amwa-86	34	35	in	in	ADP
amwa-86	34	36	all	all	DET
amwa-86	34	37	media	medium	NOUN
amwa-86	34	38	.	.	PUNCT
amwa-86	35	1	”5	”5	PUNCT
amwa-86	35	2	in	in	ADP
amwa-86	35	3	addition	addition	NOUN
amwa-86	35	4	,	,	PUNCT
amwa-86	35	5	avoiding	avoid	VERB
amwa-86	35	6	misbranding	misbranding	NOUN
amwa-86	35	7	is	be	AUX
amwa-86	35	8	critical	critical	ADJ
amwa-86	35	9	for	for	ADP
amwa-86	35	10	compliance	compliance	NOUN
amwa-86	35	11	with	with	ADP
amwa-86	35	12	the	the	DET
amwa-86	35	13	us	us	PROPN
amwa-86	35	14	food	food	NOUN
amwa-86	35	15	and	and	CCONJ
amwa-86	35	16	drug	drug	PROPN
amwa-86	35	17	administration	administration	PROPN
amwa-86	35	18	(	(	PUNCT
amwa-86	35	19	fda	fda	PROPN
amwa-86	35	20	)	)	PUNCT
amwa-86	35	21	regulations	regulation	NOUN
amwa-86	35	22	.	.	PUNCT
amwa-86	36	1	the	the	DET
amwa-86	36	2	office	office	NOUN
amwa-86	36	3	of	of	ADP
amwa-86	36	4	prescription	prescription	NOUN
amwa-86	36	5	drug	drug	NOUN
amwa-86	36	6	promotion	promotion	NOUN
amwa-86	36	7	(	(	PUNCT
amwa-86	36	8	opdp	opdp	ADJ
amwa-86	36	9	)	)	PUNCT
amwa-86	36	10	is	be	AUX
amwa-86	36	11	a	a	DET
amwa-86	36	12	section	section	NOUN
amwa-86	36	13	of	of	ADP
amwa-86	36	14	the	the	DET
amwa-86	36	15	fda	fda	PROPN
amwa-86	36	16	,	,	PUNCT
amwa-86	36	17	and	and	CCONJ
amwa-86	36	18	it	it	PRON
amwa-86	36	19	protects	protect	VERB
amwa-86	36	20	the	the	DET
amwa-86	36	21	public	public	ADJ
amwa-86	36	22	health	health	NOUN
amwa-86	36	23	by	by	ADP
amwa-86	36	24	helping	help	VERB
amwa-86	36	25	to	to	PART
amwa-86	36	26	ensure	ensure	VERB
amwa-86	36	27	that	that	SCONJ
amwa-86	36	28	prescription	prescription	NOUN
amwa-86	36	29	drug	drug	NOUN
amwa-86	36	30	promotion	promotion	NOUN
amwa-86	36	31	is	be	AUX
amwa-86	36	32	truthful	truthful	ADJ
amwa-86	36	33	,	,	PUNCT
amwa-86	36	34	balanced	balanced	ADJ
amwa-86	36	35	,	,	PUNCT
amwa-86	36	36	and	and	CCONJ
amwa-86	36	37	accurately	accurately	ADV
amwa-86	36	38	communicated	communicate	VERB
amwa-86	36	39	.	.	PUNCT
amwa-86	37	1	all	all	DET
amwa-86	37	2	pharmaceutical	pharmaceutical	ADJ
amwa-86	37	3	advertising	advertising	NOUN
amwa-86	37	4	and	and	CCONJ
amwa-86	37	5	promotional	promotional	ADJ
amwa-86	37	6	labeling	labeling	NOUN
amwa-86	37	7	undergoes	undergoe	NOUN
amwa-86	37	8	review	review	NOUN
amwa-86	37	9	by	by	ADP
amwa-86	37	10	the	the	DET
amwa-86	37	11	opdp	opdp	NOUN
amwa-86	37	12	to	to	PART
amwa-86	37	13	ensure	ensure	VERB
amwa-86	37	14	that	that	SCONJ
amwa-86	37	15	the	the	DET
amwa-86	37	16	information	information	NOUN
amwa-86	37	17	in	in	ADP
amwa-86	37	18	these	these	DET
amwa-86	37	19	promotional	promotional	ADJ
amwa-86	37	20	materials	material	NOUN
amwa-86	37	21	is	be	AUX
amwa-86	37	22	not	not	PART
amwa-86	37	23	false	false	ADJ
amwa-86	37	24	or	or	CCONJ
amwa-86	37	25	misleading.6	misleading.6	NOUN
amwa-86	37	26	among	among	ADP
amwa-86	37	27	the	the	DET
amwa-86	37	28	tasks	task	NOUN
amwa-86	37	29	performed	perform	VERB
amwa-86	37	30	by	by	ADP
amwa-86	37	31	the	the	DET
amwa-86	37	32	opdp	opdp	NOUN
amwa-86	37	33	are	be	AUX
amwa-86	37	34	providing	provide	VERB
amwa-86	37	35	written	write	VERB
amwa-86	37	36	comments	comment	NOUN
amwa-86	37	37	to	to	ADP
amwa-86	37	38	pharmaceutical	pharmaceutical	ADJ
amwa-86	37	39	sponsors	sponsor	NOUN
amwa-86	37	40	on	on	ADP
amwa-86	37	41	proposed	propose	VERB
amwa-86	37	42	promotional	promotional	ADJ
amwa-86	37	43	materials	material	NOUN
amwa-86	37	44	to	to	PART
amwa-86	37	45	ensure	ensure	VERB
amwa-86	37	46	clear	clear	ADJ
amwa-86	37	47	and	and	CCONJ
amwa-86	37	48	unambiguous	unambiguous	ADJ
amwa-86	37	49	communication	communication	NOUN
amwa-86	37	50	of	of	ADP
amwa-86	37	51	the	the	DET
amwa-86	37	52	laws	law	NOUN
amwa-86	37	53	and	and	CCONJ
amwa-86	37	54	regulations	regulation	NOUN
amwa-86	37	55	relating	relate	VERB
amwa-86	37	56	to	to	ADP
amwa-86	37	57	prescription	prescription	NOUN
amwa-86	37	58	drug	drug	NOUN
amwa-86	37	59	promotion	promotion	NOUN
amwa-86	37	60	,	,	PUNCT
amwa-86	37	61	reviewing	review	VERB
amwa-86	37	62	complaints	complaint	NOUN
amwa-86	37	63	about	about	ADP
amwa-86	37	64	alleged	allege	VERB
amwa-86	37	65	promotional	promotional	ADJ
amwa-86	37	66	violations	violation	NOUN
amwa-86	37	67	,	,	PUNCT
amwa-86	37	68	initiating	initiate	VERB
amwa-86	37	69	compliance	compliance	NOUN
amwa-86	37	70	actions	action	NOUN
amwa-86	37	71	on	on	ADP
amwa-86	37	72	promotional	promotional	ADJ
amwa-86	37	73	materials	material	NOUN
amwa-86	37	74	that	that	PRON
amwa-86	37	75	are	be	AUX
amwa-86	37	76	false	false	ADJ
amwa-86	37	77	or	or	CCONJ
amwa-86	37	78	misleading	misleading	ADJ
amwa-86	37	79	,	,	PUNCT
amwa-86	37	80	comparing	compare	VERB
amwa-86	37	81	the	the	DET
amwa-86	37	82	product	product	NOUN
amwa-86	37	83	labeling	labeling	NOUN
amwa-86	37	84	and	and	CCONJ
amwa-86	37	85	promotional	promotional	ADJ
amwa-86	37	86	materials	material	NOUN
amwa-86	37	87	of	of	ADP
amwa-86	37	88	various	various	ADJ
amwa-86	37	89	closely	closely	ADV
amwa-86	37	90	related	relate	VERB
amwa-86	37	91	products	product	NOUN
amwa-86	37	92	to	to	PART
amwa-86	37	93	ensure	ensure	VERB
amwa-86	37	94	that	that	SCONJ
amwa-86	37	95	the	the	DET
amwa-86	37	96	regulatory	regulatory	ADJ
amwa-86	37	97	requirements	requirement	NOUN
amwa-86	37	98	are	be	AUX
amwa-86	37	99	consisbox	consisbox	NOUN
amwa-86	37	100	1	1	NUM
amwa-86	37	101	.	.	PUNCT
amwa-86	38	1	key	key	ADJ
amwa-86	38	2	information	information	NOUN
amwa-86	38	3	covered	cover	VERB
amwa-86	38	4	by	by	ADP
amwa-86	38	5	a	a	DET
amwa-86	38	6	creative	creative	ADJ
amwa-86	38	7	brief	brief	ADJ
amwa-86	38	8	1	1	NUM
amwa-86	38	9	.	.	PUNCT
amwa-86	38	10	company	company	NOUN
amwa-86	38	11	requestor	requestor	NOUN
amwa-86	38	12	2	2	NUM
amwa-86	38	13	.	.	PUNCT
amwa-86	38	14	project	project	NOUN
amwa-86	38	15	description	description	NOUN
amwa-86	38	16	3	3	X
amwa-86	38	17	.	.	PUNCT
amwa-86	38	18	objective	objective	ADJ
amwa-86	38	19	4	4	NUM
amwa-86	38	20	.	.	PUNCT
amwa-86	38	21	audience	audience	NOUN
amwa-86	38	22	5	5	NUM
amwa-86	38	23	.	.	PUNCT
amwa-86	38	24	unmet	unmet	NOUN
amwa-86	38	25	need	need	VERB
amwa-86	38	26	6	6	NUM
amwa-86	38	27	.	.	PUNCT
amwa-86	39	1	desired	desire	VERB
amwa-86	39	2	response	response	NOUN
amwa-86	39	3	7	7	NUM
amwa-86	39	4	.	.	PUNCT
amwa-86	39	5	project	project	NOUN
amwa-86	39	6	overview	overview	NOUN
amwa-86	39	7	8	8	NUM
amwa-86	39	8	.	.	PUNCT
amwa-86	39	9	creative	creative	ADJ
amwa-86	39	10	approach	approach	NOUN
amwa-86	39	11	9	9	NUM
amwa-86	39	12	.	.	PUNCT
amwa-86	39	13	project	project	NOUN
amwa-86	39	14	scope	scope	NOUN
amwa-86	39	15	10	10	NUM
amwa-86	39	16	.	.	PUNCT
amwa-86	40	1	constraints	constraint	NOUN
amwa-86	40	2	and	and	CCONJ
amwa-86	40	3	assumptions	assumption	NOUN
amwa-86	40	4	11	11	NUM
amwa-86	40	5	.	.	PUNCT
amwa-86	40	6	timeline	timeline	NOUN
amwa-86	40	7	12	12	NUM
amwa-86	40	8	.	.	PUNCT
amwa-86	41	1	success	success	NOUN
amwa-86	41	2	criteria	criterion	NOUN
amwa-86	41	3	13	13	NUM
amwa-86	41	4	.	.	PUNCT
amwa-86	42	1	budget	budget	PROPN
amwa-86	42	2	amwa	amwa	PROPN
amwa-86	42	3	journal	journal	PROPN
amwa-86	42	4	/	/	SYM
amwa-86	42	5	v36	v36	PROPN
amwa-86	42	6	n4	n4	PROPN
amwa-86	42	7	/	/	SYM
amwa-86	42	8	2021	2021	NUM
amwa-86	42	9	/	/	SYM
amwa-86	42	10	amwa.org	amwa.org	PROPN
amwa-86	42	11	161	161	NUM
amwa-86	42	12	tently	tently	ADV
amwa-86	42	13	and	and	CCONJ
amwa-86	42	14	equitably	equitably	ADV
amwa-86	42	15	applied	apply	VERB
amwa-86	42	16	,	,	PUNCT
amwa-86	42	17	traveling	travel	VERB
amwa-86	42	18	to	to	ADP
amwa-86	42	19	major	major	ADJ
amwa-86	42	20	medical	medical	ADJ
amwa-86	42	21	meetings	meeting	NOUN
amwa-86	42	22	and	and	CCONJ
amwa-86	42	23	pharmaceutical	pharmaceutical	NOUN
amwa-86	42	24	conventions	convention	NOUN
amwa-86	42	25	to	to	PART
amwa-86	42	26	monitor	monitor	VERB
amwa-86	42	27	promotional	promotional	ADJ
amwa-86	42	28	exhibits	exhibit	NOUN
amwa-86	42	29	and	and	CCONJ
amwa-86	42	30	activities	activity	NOUN
amwa-86	42	31	,	,	PUNCT
amwa-86	42	32	and	and	CCONJ
amwa-86	42	33	acting	act	VERB
amwa-86	42	34	as	as	ADP
amwa-86	42	35	a	a	DET
amwa-86	42	36	liaison	liaison	NOUN
amwa-86	42	37	between	between	ADP
amwa-86	42	38	opdp	opdp	ADJ
amwa-86	42	39	and	and	CCONJ
amwa-86	42	40	other	other	ADJ
amwa-86	42	41	divisions	division	NOUN
amwa-86	42	42	within	within	ADP
amwa-86	42	43	the	the	DET
amwa-86	42	44	fda	fda	PROPN
amwa-86	42	45	on	on	ADP
amwa-86	42	46	promotional	promotional	ADJ
amwa-86	42	47	issues.6	issues.6	PROPN
amwa-86	42	48	prescription	prescription	NOUN
amwa-86	42	49	drug	drug	NOUN
amwa-86	42	50	promotion	promotion	NOUN
amwa-86	42	51	should	should	AUX
amwa-86	42	52	not	not	PART
amwa-86	42	53	be	be	AUX
amwa-86	42	54	false	false	ADJ
amwa-86	42	55	or	or	CCONJ
amwa-86	42	56	misleading	misleading	ADJ
amwa-86	42	57	.	.	PUNCT
amwa-86	43	1	specifically	specifically	ADV
amwa-86	43	2	,	,	PUNCT
amwa-86	43	3	every	every	DET
amwa-86	43	4	promotional	promotional	ADJ
amwa-86	43	5	piece	piece	NOUN
amwa-86	43	6	must	must	AUX
amwa-86	43	7	have	have	VERB
amwa-86	43	8	a	a	DET
amwa-86	43	9	balance	balance	NOUN
amwa-86	43	10	between	between	ADP
amwa-86	43	11	efficacy	efficacy	NOUN
amwa-86	43	12	and	and	CCONJ
amwa-86	43	13	risk	risk	NOUN
amwa-86	43	14	information	information	NOUN
amwa-86	43	15	and	and	CCONJ
amwa-86	43	16	reveal	reveal	VERB
amwa-86	43	17	material	material	NOUN
amwa-86	43	18	facts	fact	NOUN
amwa-86	43	19	about	about	ADP
amwa-86	43	20	the	the	DET
amwa-86	43	21	product	product	NOUN
amwa-86	43	22	being	be	AUX
amwa-86	43	23	promoted	promote	VERB
amwa-86	43	24	,	,	PUNCT
amwa-86	43	25	including	include	VERB
amwa-86	43	26	consequences	consequence	NOUN
amwa-86	43	27	that	that	PRON
amwa-86	43	28	may	may	AUX
amwa-86	43	29	result	result	VERB
amwa-86	43	30	from	from	ADP
amwa-86	43	31	the	the	DET
amwa-86	43	32	use	use	NOUN
amwa-86	43	33	of	of	ADP
amwa-86	43	34	the	the	DET
amwa-86	43	35	drug	drug	NOUN
amwa-86	43	36	.	.	PUNCT
amwa-86	44	1	in	in	ADP
amwa-86	44	2	this	this	DET
amwa-86	44	3	respect	respect	NOUN
amwa-86	44	4	,	,	PUNCT
amwa-86	44	5	when	when	SCONJ
amwa-86	44	6	medical	medical	ADJ
amwa-86	44	7	writers	writer	NOUN
amwa-86	44	8	and	and	CCONJ
amwa-86	44	9	creative	creative	ADJ
amwa-86	44	10	teams	team	NOUN
amwa-86	44	11	work	work	VERB
amwa-86	44	12	together	together	ADV
amwa-86	44	13	to	to	PART
amwa-86	44	14	develop	develop	VERB
amwa-86	44	15	a	a	DET
amwa-86	44	16	promotional	promotional	ADJ
amwa-86	44	17	medical	medical	ADJ
amwa-86	44	18	piece	piece	NOUN
amwa-86	44	19	,	,	PUNCT
amwa-86	44	20	they	they	PRON
amwa-86	44	21	must	must	AUX
amwa-86	44	22	make	make	VERB
amwa-86	44	23	sure	sure	ADJ
amwa-86	44	24	all	all	DET
amwa-86	44	25	claims	claim	NOUN
amwa-86	44	26	are	be	AUX
amwa-86	44	27	appropriately	appropriately	ADV
amwa-86	44	28	supported	support	VERB
amwa-86	44	29	and	and	CCONJ
amwa-86	44	30	all	all	DET
amwa-86	44	31	comparisons	comparison	NOUN
amwa-86	44	32	are	be	AUX
amwa-86	44	33	derived	derive	VERB
amwa-86	44	34	from	from	ADP
amwa-86	44	35	head	head	NOUN
amwa-86	44	36	-	-	PUNCT
amwa-86	44	37	to	to	ADP
amwa-86	44	38	-	-	PUNCT
amwa-86	44	39	head	head	NOUN
amwa-86	44	40	studies	study	NOUN
amwa-86	44	41	.	.	PUNCT
amwa-86	45	1	in	in	ADP
amwa-86	45	2	addition	addition	NOUN
amwa-86	45	3	,	,	PUNCT
amwa-86	45	4	when	when	SCONJ
amwa-86	45	5	crafting	craft	VERB
amwa-86	45	6	narratives	narrative	NOUN
amwa-86	45	7	,	,	PUNCT
amwa-86	45	8	it	it	PRON
amwa-86	45	9	is	be	AUX
amwa-86	45	10	indispensable	indispensable	ADJ
amwa-86	45	11	to	to	PART
amwa-86	45	12	account	account	VERB
amwa-86	45	13	for	for	ADP
amwa-86	45	14	fair	fair	ADJ
amwa-86	45	15	balance	balance	NOUN
amwa-86	45	16	throughout	throughout	ADP
amwa-86	45	17	the	the	DET
amwa-86	45	18	piece	piece	NOUN
amwa-86	45	19	.	.	PUNCT
amwa-86	46	1	for	for	ADP
amwa-86	46	2	example	example	NOUN
amwa-86	46	3	,	,	PUNCT
amwa-86	46	4	if	if	SCONJ
amwa-86	46	5	alluding	allude	VERB
amwa-86	46	6	to	to	ADP
amwa-86	46	7	the	the	DET
amwa-86	46	8	overall	overall	ADJ
amwa-86	46	9	response	response	NOUN
amwa-86	46	10	rate	rate	NOUN
amwa-86	46	11	after	after	ADP
amwa-86	46	12	the	the	DET
amwa-86	46	13	use	use	NOUN
amwa-86	46	14	of	of	ADP
amwa-86	46	15	a	a	DET
amwa-86	46	16	medication	medication	NOUN
amwa-86	46	17	,	,	PUNCT
amwa-86	46	18	one	one	PRON
amwa-86	46	19	needs	need	VERB
amwa-86	46	20	to	to	PART
amwa-86	46	21	account	account	VERB
amwa-86	46	22	for	for	ADP
amwa-86	46	23	the	the	DET
amwa-86	46	24	depiction	depiction	NOUN
amwa-86	46	25	of	of	ADP
amwa-86	46	26	safety	safety	NOUN
amwa-86	46	27	data	datum	NOUN
amwa-86	46	28	in	in	ADP
amwa-86	46	29	the	the	DET
amwa-86	46	30	same	same	ADJ
amwa-86	46	31	section.6	section.6	NOUN
amwa-86	46	32	given	give	VERB
amwa-86	46	33	the	the	DET
amwa-86	46	34	importance	importance	NOUN
amwa-86	46	35	of	of	ADP
amwa-86	46	36	certifying	certify	VERB
amwa-86	46	37	that	that	SCONJ
amwa-86	46	38	all	all	DET
amwa-86	46	39	promotional	promotional	ADJ
amwa-86	46	40	pieces	piece	NOUN
amwa-86	46	41	comply	comply	VERB
amwa-86	46	42	with	with	ADP
amwa-86	46	43	the	the	DET
amwa-86	46	44	fda	fda	PROPN
amwa-86	46	45	guidelines	guideline	NOUN
amwa-86	46	46	,	,	PUNCT
amwa-86	46	47	a	a	DET
amwa-86	46	48	promotional	promotional	ADJ
amwa-86	46	49	review	review	NOUN
amwa-86	46	50	committee	committee	NOUN
amwa-86	46	51	comprising	comprise	VERB
amwa-86	46	52	representatives	representative	NOUN
amwa-86	46	53	from	from	ADP
amwa-86	46	54	the	the	DET
amwa-86	46	55	pharmaceutical	pharmaceutical	ADJ
amwa-86	46	56	company	company	NOUN
amwa-86	46	57	’s	’s	PART
amwa-86	46	58	medical	medical	ADJ
amwa-86	46	59	,	,	PUNCT
amwa-86	46	60	legal	legal	ADJ
amwa-86	46	61	,	,	PUNCT
amwa-86	46	62	and	and	CCONJ
amwa-86	46	63	regulatory	regulatory	ADJ
amwa-86	46	64	(	(	PUNCT
amwa-86	46	65	mlr	mlr	NOUN
amwa-86	46	66	)	)	PUNCT
amwa-86	46	67	departments	department	NOUN
amwa-86	46	68	is	be	AUX
amwa-86	46	69	charged	charge	VERB
amwa-86	46	70	with	with	ADP
amwa-86	46	71	ensuring	ensure	VERB
amwa-86	46	72	materials	material	NOUN
amwa-86	46	73	are	be	AUX
amwa-86	46	74	fair	fair	ADV
amwa-86	46	75	balanced	balanced	ADJ
amwa-86	46	76	and	and	CCONJ
amwa-86	46	77	meet	meet	VERB
amwa-86	46	78	function	function	NOUN
amwa-86	46	79	-	-	PUNCT
amwa-86	46	80	specific	specific	ADJ
amwa-86	46	81	standards	standard	NOUN
amwa-86	46	82	while	while	SCONJ
amwa-86	46	83	achieving	achieve	VERB
amwa-86	46	84	marketing	marketing	NOUN
amwa-86	46	85	’s	’s	PART
amwa-86	46	86	goals	goal	NOUN
amwa-86	46	87	.	.	PUNCT
amwa-86	47	1	each	each	DET
amwa-86	47	2	representative	representative	NOUN
amwa-86	47	3	in	in	ADP
amwa-86	47	4	an	an	DET
amwa-86	47	5	mlr	mlr	NOUN
amwa-86	47	6	committee	committee	NOUN
amwa-86	47	7	has	have	VERB
amwa-86	47	8	specific	specific	ADJ
amwa-86	47	9	responsibilities	responsibility	NOUN
amwa-86	47	10	and	and	CCONJ
amwa-86	47	11	characteristics	characteristic	NOUN
amwa-86	47	12	(	(	PUNCT
amwa-86	47	13	box	box	NOUN
amwa-86	47	14	2).7	2).7	NUM
amwa-86	47	15	techniques	technique	NOUN
amwa-86	47	16	for	for	ADP
amwa-86	47	17	building	build	VERB
amwa-86	47	18	optimal	optimal	ADJ
amwa-86	47	19	partnership	partnership	NOUN
amwa-86	47	20	once	once	SCONJ
amwa-86	47	21	medical	medical	ADJ
amwa-86	47	22	,	,	PUNCT
amwa-86	47	23	creative	creative	ADJ
amwa-86	47	24	,	,	PUNCT
amwa-86	47	25	and	and	CCONJ
amwa-86	47	26	account	account	NOUN
amwa-86	47	27	services	service	NOUN
amwa-86	47	28	(	(	PUNCT
amwa-86	47	29	ie	ie	X
amwa-86	47	30	,	,	PUNCT
amwa-86	47	31	the	the	DET
amwa-86	47	32	department	department	NOUN
amwa-86	47	33	responsible	responsible	ADJ
amwa-86	47	34	for	for	ADP
amwa-86	47	35	ensuring	ensure	VERB
amwa-86	47	36	that	that	SCONJ
amwa-86	47	37	the	the	DET
amwa-86	47	38	client	client	NOUN
amwa-86	47	39	’s	’s	PART
amwa-86	47	40	needs	need	NOUN
amwa-86	47	41	are	be	AUX
amwa-86	47	42	met	meet	VERB
amwa-86	47	43	box	box	PROPN
amwa-86	47	44	2	2	NUM
amwa-86	47	45	.	.	PUNCT
amwa-86	47	46	key	key	VERB
amwa-86	47	47	the	the	DET
amwa-86	47	48	mlr	mlr	PROPN
amwa-86	47	49	promotional	promotional	PROPN
amwa-86	47	50	review	review	PROPN
amwa-86	47	51	committee	committee	PROPN
amwa-86	47	52	medical	medical	ADJ
amwa-86	47	53	representative	representative	NOUN
amwa-86	47	54	:	:	PUNCT
amwa-86	47	55	individual	individual	NOUN
amwa-86	47	56	with	with	ADP
amwa-86	47	57	an	an	DET
amwa-86	47	58	md	md	PROPN
amwa-86	47	59	,	,	PUNCT
amwa-86	47	60	pharmd	pharmd	PROPN
amwa-86	47	61	,	,	PUNCT
amwa-86	47	62	phd	phd	NOUN
amwa-86	47	63	or	or	CCONJ
amwa-86	47	64	other	other	ADJ
amwa-86	47	65	advanced	advanced	ADJ
amwa-86	47	66	degree	degree	NOUN
amwa-86	47	67	.	.	PUNCT
amwa-86	48	1	responsible	responsible	ADJ
amwa-86	48	2	for	for	ADP
amwa-86	48	3	critically	critically	ADV
amwa-86	48	4	evaluating	evaluate	VERB
amwa-86	48	5	material	material	NOUN
amwa-86	48	6	for	for	ADP
amwa-86	48	7	scientific	scientific	ADJ
amwa-86	48	8	and	and	CCONJ
amwa-86	48	9	medical	medical	ADJ
amwa-86	48	10	validity	validity	NOUN
amwa-86	48	11	and	and	CCONJ
amwa-86	48	12	consistency	consistency	NOUN
amwa-86	48	13	with	with	ADP
amwa-86	48	14	the	the	DET
amwa-86	48	15	fda	fda	PROPN
amwa-86	48	16	-	-	PUNCT
amwa-86	48	17	approved	approve	VERB
amwa-86	48	18	labeling	labeling	NOUN
amwa-86	48	19	.	.	PUNCT
amwa-86	49	1	legal	legal	ADJ
amwa-86	49	2	representative	representative	NOUN
amwa-86	49	3	:	:	PUNCT
amwa-86	49	4	attorney	attorney	NOUN
amwa-86	49	5	with	with	ADP
amwa-86	49	6	a	a	DET
amwa-86	49	7	jd	jd	PROPN
amwa-86	49	8	degree	degree	NOUN
amwa-86	49	9	.	.	PUNCT
amwa-86	50	1	responsible	responsible	ADJ
amwa-86	50	2	for	for	ADP
amwa-86	50	3	advising	advise	VERB
amwa-86	50	4	on	on	ADP
amwa-86	50	5	legal	legal	ADJ
amwa-86	50	6	risk	risk	NOUN
amwa-86	50	7	by	by	ADP
amwa-86	50	8	broadly	broadly	ADV
amwa-86	50	9	reviewing	review	VERB
amwa-86	50	10	materials	material	NOUN
amwa-86	50	11	for	for	ADP
amwa-86	50	12	compliance	compliance	NOUN
amwa-86	50	13	with	with	ADP
amwa-86	50	14	federal	federal	ADJ
amwa-86	50	15	and	and	CCONJ
amwa-86	50	16	state	state	NOUN
amwa-86	50	17	laws	law	NOUN
amwa-86	50	18	and	and	CCONJ
amwa-86	50	19	industry	industry	NOUN
amwa-86	50	20	codes	code	NOUN
amwa-86	50	21	/	/	SYM
amwa-86	50	22	guidances	guidance	NOUN
amwa-86	50	23	.	.	PUNCT
amwa-86	51	1	areas	area	NOUN
amwa-86	51	2	of	of	ADP
amwa-86	51	3	expertise	expertise	NOUN
amwa-86	51	4	include	include	VERB
amwa-86	51	5	copyright	copyright	NOUN
amwa-86	51	6	and	and	CCONJ
amwa-86	51	7	trademarks	trademark	NOUN
amwa-86	51	8	,	,	PUNCT
amwa-86	51	9	fraud	fraud	NOUN
amwa-86	51	10	and	and	CCONJ
amwa-86	51	11	abuse	abuse	NOUN
amwa-86	51	12	,	,	PUNCT
amwa-86	51	13	and	and	CCONJ
amwa-86	51	14	antikickback	antikickback	PROPN
amwa-86	51	15	issues	issue	NOUN
amwa-86	51	16	.	.	PUNCT
amwa-86	52	1	regulatory	regulatory	ADJ
amwa-86	52	2	representative	representative	NOUN
amwa-86	52	3	:	:	PUNCT
amwa-86	52	4	individual	individual	NOUN
amwa-86	52	5	who	who	PRON
amwa-86	52	6	generally	generally	ADV
amwa-86	52	7	has	have	VERB
amwa-86	52	8	an	an	DET
amwa-86	52	9	advanced	advanced	ADJ
amwa-86	52	10	degree	degree	NOUN
amwa-86	52	11	in	in	ADP
amwa-86	52	12	the	the	DET
amwa-86	52	13	sciences	science	NOUN
amwa-86	52	14	or	or	CCONJ
amwa-86	52	15	healthcare	healthcare	NOUN
amwa-86	52	16	and	and	CCONJ
amwa-86	52	17	acts	act	VERB
amwa-86	52	18	as	as	ADP
amwa-86	52	19	the	the	DET
amwa-86	52	20	representative	representative	NOUN
amwa-86	52	21	during	during	ADP
amwa-86	52	22	interactions	interaction	NOUN
amwa-86	52	23	with	with	ADP
amwa-86	52	24	the	the	DET
amwa-86	52	25	fda	fda	PROPN
amwa-86	52	26	or	or	CCONJ
amwa-86	52	27	opdp	opdp	ADJ
amwa-86	52	28	.	.	PUNCT
amwa-86	53	1	responsible	responsible	ADJ
amwa-86	53	2	for	for	ADP
amwa-86	53	3	ensuring	ensure	VERB
amwa-86	53	4	that	that	SCONJ
amwa-86	53	5	the	the	DET
amwa-86	53	6	material	material	NOUN
amwa-86	53	7	complies	comply	VERB
amwa-86	53	8	with	with	ADP
amwa-86	53	9	all	all	DET
amwa-86	53	10	applicable	applicable	ADJ
amwa-86	53	11	fda	fda	PROPN
amwa-86	53	12	laws	law	NOUN
amwa-86	53	13	and	and	CCONJ
amwa-86	53	14	regulations	regulation	NOUN
amwa-86	53	15	on	on	ADP
amwa-86	53	16	drug	drug	NOUN
amwa-86	53	17	promotion	promotion	NOUN
amwa-86	53	18	.	.	PUNCT
amwa-86	54	1	as	as	ADP
amwa-86	54	2	a	a	DET
amwa-86	54	3	rule	rule	NOUN
amwa-86	54	4	of	of	ADP
amwa-86	54	5	thumb	thumb	NOUN
amwa-86	54	6	,	,	PUNCT
amwa-86	54	7	medical	medical	ADJ
amwa-86	54	8	and	and	CCONJ
amwa-86	54	9	creative	creative	ADJ
amwa-86	54	10	teams	team	NOUN
amwa-86	54	11	should	should	AUX
amwa-86	54	12	follow	follow	VERB
amwa-86	54	13	the	the	DET
amwa-86	54	14	classic	classic	ADJ
amwa-86	54	15	recommendation	recommendation	NOUN
amwa-86	54	16	for	for	ADP
amwa-86	54	17	brainstorming	brainstorming	NOUN
amwa-86	54	18	sessions	session	NOUN
amwa-86	54	19	in	in	ADP
amwa-86	54	20	their	their	PRON
amwa-86	54	21	everyday	everyday	ADJ
amwa-86	54	22	interactions	interaction	NOUN
amwa-86	54	23	:	:	PUNCT
amwa-86	54	24	never	never	ADV
amwa-86	54	25	use	use	VERB
amwa-86	54	26	the	the	DET
amwa-86	54	27	word	word	NOUN
amwa-86	54	28	no	no	INTJ
amwa-86	54	29	.	.	PUNCT
amwa-86	55	1	accurately	accurately	ADV
amwa-86	55	2	and	and	CCONJ
amwa-86	55	3	on	on	ADP
amwa-86	55	4	time	time	NOUN
amwa-86	55	5	)	)	PUNCT
amwa-86	55	6	are	be	AUX
amwa-86	55	7	aligned	align	VERB
amwa-86	55	8	on	on	ADP
amwa-86	55	9	the	the	DET
amwa-86	55	10	creative	creative	ADJ
amwa-86	55	11	brief	brief	NOUN
amwa-86	55	12	and	and	CCONJ
amwa-86	55	13	all	all	DET
amwa-86	55	14	key	key	ADJ
amwa-86	55	15	aspects	aspect	NOUN
amwa-86	55	16	of	of	ADP
amwa-86	55	17	the	the	DET
amwa-86	55	18	project	project	NOUN
amwa-86	55	19	to	to	PART
amwa-86	55	20	be	be	AUX
amwa-86	55	21	developed	develop	VERB
amwa-86	55	22	,	,	PUNCT
amwa-86	55	23	such	such	ADJ
amwa-86	55	24	as	as	ADP
amwa-86	55	25	unmet	unmet	NOUN
amwa-86	55	26	needs	need	NOUN
amwa-86	55	27	and	and	CCONJ
amwa-86	55	28	the	the	DET
amwa-86	55	29	chosen	choose	VERB
amwa-86	55	30	tactic	tactic	NOUN
amwa-86	55	31	,	,	PUNCT
amwa-86	55	32	timeline	timeline	NOUN
amwa-86	55	33	,	,	PUNCT
amwa-86	55	34	and	and	CCONJ
amwa-86	55	35	supporting	support	VERB
amwa-86	55	36	scientific	scientific	ADJ
amwa-86	55	37	data	datum	NOUN
amwa-86	55	38	,	,	PUNCT
amwa-86	55	39	have	have	AUX
amwa-86	55	40	been	be	AUX
amwa-86	55	41	identified	identify	VERB
amwa-86	55	42	,	,	PUNCT
amwa-86	55	43	it	it	PRON
amwa-86	55	44	is	be	AUX
amwa-86	55	45	time	time	NOUN
amwa-86	55	46	to	to	PART
amwa-86	55	47	let	let	VERB
amwa-86	55	48	the	the	DET
amwa-86	55	49	creativity	creativity	NOUN
amwa-86	55	50	flow	flow	NOUN
amwa-86	55	51	.	.	PUNCT
amwa-86	56	1	although	although	SCONJ
amwa-86	56	2	creative	creative	ADJ
amwa-86	56	3	teams	team	NOUN
amwa-86	56	4	are	be	AUX
amwa-86	56	5	more	more	ADV
amwa-86	56	6	familiar	familiar	ADJ
amwa-86	56	7	with	with	ADP
amwa-86	56	8	the	the	DET
amwa-86	56	9	techniques	technique	NOUN
amwa-86	56	10	that	that	PRON
amwa-86	56	11	boost	boost	VERB
amwa-86	56	12	the	the	DET
amwa-86	56	13	production	production	NOUN
amwa-86	56	14	of	of	ADP
amwa-86	56	15	ideas	idea	NOUN
amwa-86	56	16	for	for	ADP
amwa-86	56	17	narratives	narrative	NOUN
amwa-86	56	18	and	and	CCONJ
amwa-86	56	19	visuals	visual	NOUN
amwa-86	56	20	than	than	SCONJ
amwa-86	56	21	are	be	AUX
amwa-86	56	22	medical	medical	ADJ
amwa-86	56	23	writers	writer	NOUN
amwa-86	56	24	,	,	PUNCT
amwa-86	56	25	medical	medical	ADJ
amwa-86	56	26	teams	team	NOUN
amwa-86	56	27	have	have	VERB
amwa-86	56	28	a	a	DET
amwa-86	56	29	critical	critical	ADJ
amwa-86	56	30	role	role	NOUN
amwa-86	56	31	in	in	ADP
amwa-86	56	32	shepherding	shepherd	VERB
amwa-86	56	33	brainstorming	brainstorming	NOUN
amwa-86	56	34	sessions	session	NOUN
amwa-86	56	35	to	to	PART
amwa-86	56	36	ensure	ensure	VERB
amwa-86	56	37	both	both	DET
amwa-86	56	38	scientific	scientific	ADJ
amwa-86	56	39	accuracy	accuracy	NOUN
amwa-86	56	40	and	and	CCONJ
amwa-86	56	41	compliance	compliance	NOUN
amwa-86	56	42	with	with	ADP
amwa-86	56	43	the	the	DET
amwa-86	56	44	fda	fda	PROPN
amwa-86	56	45	guidance	guidance	NOUN
amwa-86	56	46	.	.	PUNCT
amwa-86	57	1	this	this	DET
amwa-86	57	2	fine	fine	ADJ
amwa-86	57	3	balance	balance	NOUN
amwa-86	57	4	translates	translate	VERB
amwa-86	57	5	into	into	ADP
amwa-86	57	6	a	a	DET
amwa-86	57	7	partnership	partnership	NOUN
amwa-86	57	8	that	that	PRON
amwa-86	57	9	combines	combine	VERB
amwa-86	57	10	the	the	DET
amwa-86	57	11	freedom	freedom	NOUN
amwa-86	57	12	of	of	ADP
amwa-86	57	13	creation	creation	NOUN
amwa-86	57	14	with	with	ADP
amwa-86	57	15	regulatory	regulatory	ADJ
amwa-86	57	16	and	and	CCONJ
amwa-86	57	17	scientific	scientific	ADJ
amwa-86	57	18	guardrails	guardrail	NOUN
amwa-86	57	19	,	,	PUNCT
amwa-86	57	20	and	and	CCONJ
amwa-86	57	21	it	it	PRON
amwa-86	57	22	requires	require	VERB
amwa-86	57	23	a	a	DET
amwa-86	57	24	strong	strong	ADJ
amwa-86	57	25	sense	sense	NOUN
amwa-86	57	26	of	of	ADP
amwa-86	57	27	respect	respect	NOUN
amwa-86	57	28	for	for	ADP
amwa-86	57	29	each	each	DET
amwa-86	57	30	other	other	ADJ
amwa-86	57	31	’s	’s	PART
amwa-86	57	32	views	view	NOUN
amwa-86	57	33	and	and	CCONJ
amwa-86	57	34	expertise	expertise	NOUN
amwa-86	57	35	.	.	PUNCT
amwa-86	58	1	as	as	ADP
amwa-86	58	2	a	a	DET
amwa-86	58	3	rule	rule	NOUN
amwa-86	58	4	of	of	ADP
amwa-86	58	5	thumb	thumb	NOUN
amwa-86	58	6	,	,	PUNCT
amwa-86	58	7	medical	medical	ADJ
amwa-86	58	8	and	and	CCONJ
amwa-86	58	9	creative	creative	ADJ
amwa-86	58	10	teams	team	NOUN
amwa-86	58	11	should	should	AUX
amwa-86	58	12	follow	follow	VERB
amwa-86	58	13	the	the	DET
amwa-86	58	14	classic	classic	ADJ
amwa-86	58	15	recommendation	recommendation	NOUN
amwa-86	58	16	for	for	ADP
amwa-86	58	17	brainstorming	brainstorming	NOUN
amwa-86	58	18	sessions	session	NOUN
amwa-86	58	19	in	in	ADP
amwa-86	58	20	their	their	PRON
amwa-86	58	21	everyday	everyday	ADJ
amwa-86	58	22	interactions	interaction	NOUN
amwa-86	58	23	:	:	PUNCT
amwa-86	58	24	never	never	ADV
amwa-86	58	25	use	use	VERB
amwa-86	58	26	the	the	DET
amwa-86	58	27	word	word	NOUN
amwa-86	58	28	no	no	INTJ
amwa-86	58	29	.	.	PUNCT
amwa-86	59	1	in	in	ADP
amwa-86	59	2	brainstorming	brainstorming	NOUN
amwa-86	59	3	sessions	session	NOUN
amwa-86	59	4	,	,	PUNCT
amwa-86	59	5	this	this	DET
amwa-86	59	6	recommendation	recommendation	NOUN
amwa-86	59	7	is	be	AUX
amwa-86	59	8	important	important	ADJ
amwa-86	59	9	to	to	PART
amwa-86	59	10	avoid	avoid	VERB
amwa-86	59	11	ruling	rule	VERB
amwa-86	59	12	out	out	ADP
amwa-86	59	13	any	any	PRON
amwa-86	59	14	of	of	ADP
amwa-86	59	15	the	the	DET
amwa-86	59	16	ideas	idea	NOUN
amwa-86	59	17	—	—	PUNCT
amwa-86	59	18	because	because	SCONJ
amwa-86	59	19	this	this	PRON
amwa-86	59	20	is	be	AUX
amwa-86	59	21	an	an	DET
amwa-86	59	22	early	early	ADJ
amwa-86	59	23	stage	stage	NOUN
amwa-86	59	24	in	in	ADP
amwa-86	59	25	the	the	DET
amwa-86	59	26	development	development	NOUN
amwa-86	59	27	process	process	NOUN
amwa-86	59	28	,	,	PUNCT
amwa-86	59	29	all	all	DET
amwa-86	59	30	ideas	idea	NOUN
amwa-86	59	31	should	should	AUX
amwa-86	59	32	be	be	AUX
amwa-86	59	33	received	receive	VERB
amwa-86	59	34	positively	positively	ADV
amwa-86	59	35	.	.	PUNCT
amwa-86	60	1	in	in	ADP
amwa-86	60	2	addition	addition	NOUN
amwa-86	60	3	,	,	PUNCT
amwa-86	60	4	from	from	ADP
amwa-86	60	5	a	a	DET
amwa-86	60	6	human	human	ADJ
amwa-86	60	7	point	point	NOUN
amwa-86	60	8	of	of	ADP
amwa-86	60	9	view	view	NOUN
amwa-86	60	10	,	,	PUNCT
amwa-86	60	11	the	the	DET
amwa-86	60	12	word	word	NOUN
amwa-86	60	13	no	no	DET
amwa-86	60	14	tends	tend	VERB
amwa-86	60	15	to	to	PART
amwa-86	60	16	cause	cause	VERB
amwa-86	60	17	unwillingness	unwillingness	NOUN
amwa-86	60	18	to	to	PART
amwa-86	60	19	participate	participate	VERB
amwa-86	60	20	and	and	CCONJ
amwa-86	60	21	negative	negative	ADJ
amwa-86	60	22	emotions	emotion	NOUN
amwa-86	60	23	overall	overall	ADV
amwa-86	60	24	.	.	PUNCT
amwa-86	61	1	instead	instead	ADV
amwa-86	61	2	of	of	ADP
amwa-86	61	3	using	use	VERB
amwa-86	61	4	the	the	DET
amwa-86	61	5	word	word	NOUN
amwa-86	61	6	no	no	INTJ
amwa-86	61	7	,	,	PUNCT
amwa-86	61	8	one	one	PRON
amwa-86	61	9	can	can	AUX
amwa-86	61	10	modulate	modulate	VERB
amwa-86	61	11	their	their	PRON
amwa-86	61	12	tone	tone	NOUN
amwa-86	61	13	of	of	ADP
amwa-86	61	14	voice	voice	NOUN
amwa-86	61	15	to	to	PART
amwa-86	61	16	make	make	VERB
amwa-86	61	17	it	it	PRON
amwa-86	61	18	clear	clear	ADJ
amwa-86	61	19	they	they	PRON
amwa-86	61	20	are	be	AUX
amwa-86	61	21	unconvinced.3	unconvinced.3	NOUN
amwa-86	61	22	on	on	ADP
amwa-86	61	23	this	this	DET
amwa-86	61	24	note	note	NOUN
amwa-86	61	25	,	,	PUNCT
amwa-86	61	26	it	it	PRON
amwa-86	61	27	is	be	AUX
amwa-86	61	28	crucial	crucial	ADJ
amwa-86	61	29	to	to	PART
amwa-86	61	30	avoid	avoid	VERB
amwa-86	61	31	long	long	ADJ
amwa-86	61	32	debates	debate	NOUN
amwa-86	61	33	.	.	PUNCT
amwa-86	62	1	instead	instead	ADV
amwa-86	62	2	of	of	ADP
amwa-86	62	3	spending	spend	VERB
amwa-86	62	4	extensive	extensive	ADJ
amwa-86	62	5	minutes	minute	NOUN
amwa-86	62	6	or	or	CCONJ
amwa-86	62	7	hours	hour	NOUN
amwa-86	62	8	trying	try	VERB
amwa-86	62	9	to	to	PART
amwa-86	62	10	kill	kill	VERB
amwa-86	62	11	each	each	DET
amwa-86	62	12	other	other	ADJ
amwa-86	62	13	’s	’s	PART
amwa-86	62	14	suggestions	suggestion	NOUN
amwa-86	62	15	,	,	PUNCT
amwa-86	62	16	it	it	PRON
amwa-86	62	17	is	be	AUX
amwa-86	62	18	preferable	preferable	ADJ
amwa-86	62	19	to	to	PART
amwa-86	62	20	use	use	VERB
amwa-86	62	21	the	the	DET
amwa-86	62	22	time	time	NOUN
amwa-86	62	23	available	available	ADJ
amwa-86	62	24	to	to	PART
amwa-86	62	25	put	put	VERB
amwa-86	62	26	forward	forward	ADV
amwa-86	62	27	new	new	ADJ
amwa-86	62	28	ideas	idea	NOUN
amwa-86	62	29	.	.	PUNCT
amwa-86	63	1	in	in	ADP
amwa-86	63	2	addition	addition	NOUN
amwa-86	63	3	,	,	PUNCT
amwa-86	63	4	it	it	PRON
amwa-86	63	5	is	be	AUX
amwa-86	63	6	essential	essential	ADJ
amwa-86	63	7	that	that	SCONJ
amwa-86	63	8	medical	medical	ADJ
amwa-86	63	9	and	and	CCONJ
amwa-86	63	10	creative	creative	ADJ
amwa-86	63	11	teams	team	NOUN
amwa-86	63	12	inspire	inspire	VERB
amwa-86	63	13	each	each	DET
amwa-86	63	14	other	other	ADJ
amwa-86	63	15	on	on	ADP
amwa-86	63	16	a	a	DET
amwa-86	63	17	daily	daily	ADJ
amwa-86	63	18	basis	basis	NOUN
amwa-86	63	19	.	.	PUNCT
amwa-86	64	1	according	accord	VERB
amwa-86	64	2	to	to	ADP
amwa-86	64	3	paul	paul	PROPN
amwa-86	64	4	monnes	monnes	PROPN
amwa-86	64	5	,	,	PUNCT
amwa-86	64	6	medical	medical	ADJ
amwa-86	64	7	director	director	NOUN
amwa-86	64	8	at	at	ADP
amwa-86	64	9	bgb	bgb	PROPN
amwa-86	64	10	group	group	NOUN
amwa-86	64	11	,	,	PUNCT
amwa-86	64	12	a	a	DET
amwa-86	64	13	medical	medical	ADJ
amwa-86	64	14	communication	communication	NOUN
amwa-86	64	15	agency	agency	NOUN
amwa-86	64	16	,	,	PUNCT
amwa-86	64	17	“	"	PUNCT
amwa-86	64	18	the	the	DET
amwa-86	64	19	best	good	ADJ
amwa-86	64	20	approach	approach	NOUN
amwa-86	64	21	is	be	AUX
amwa-86	64	22	partnership	partnership	NOUN
amwa-86	64	23	.	.	PUNCT
amwa-86	65	1	medical	medical	ADJ
amwa-86	65	2	brings	bring	VERB
amwa-86	65	3	deep	deep	ADJ
amwa-86	65	4	knowledge	knowledge	NOUN
amwa-86	65	5	of	of	ADP
amwa-86	65	6	the	the	DET
amwa-86	65	7	data	datum	NOUN
amwa-86	65	8	,	,	PUNCT
amwa-86	65	9	creative	creative	ADJ
amwa-86	65	10	crafts	craft	NOUN
amwa-86	65	11	evocative	evocative	ADJ
amwa-86	65	12	expressions	expression	NOUN
amwa-86	65	13	of	of	ADP
amwa-86	65	14	that	that	DET
amwa-86	65	15	data	data	NOUN
amwa-86	65	16	.	.	PUNCT
amwa-86	66	1	when	when	SCONJ
amwa-86	66	2	medical	medical	ADJ
amwa-86	66	3	and	and	CCONJ
amwa-86	66	4	creative	creative	ADJ
amwa-86	66	5	colleagues	colleague	NOUN
amwa-86	66	6	can	can	AUX
amwa-86	66	7	inspire	inspire	VERB
amwa-86	66	8	each	each	DET
amwa-86	66	9	other	other	ADJ
amwa-86	66	10	,	,	PUNCT
amwa-86	66	11	you	you	PRON
amwa-86	66	12	develop	develop	VERB
amwa-86	66	13	strong	strong	ADJ
amwa-86	66	14	work	work	NOUN
amwa-86	66	15	”	"	PUNCT
amwa-86	66	16	(	(	PUNCT
amwa-86	66	17	instant	instant	ADJ
amwa-86	66	18	message	message	NOUN
amwa-86	66	19	,	,	PUNCT
amwa-86	66	20	september	september	PROPN
amwa-86	66	21	,	,	PUNCT
amwa-86	66	22	2021	2021	NUM
amwa-86	66	23	)	)	PUNCT
amwa-86	66	24	.	.	PUNCT
amwa-86	67	1	another	another	DET
amwa-86	67	2	key	key	ADJ
amwa-86	67	3	recommendation	recommendation	NOUN
amwa-86	67	4	is	be	AUX
amwa-86	67	5	to	to	PART
amwa-86	67	6	never	never	ADV
amwa-86	67	7	show	show	VERB
amwa-86	67	8	any	any	DET
amwa-86	67	9	disagreement	disagreement	NOUN
amwa-86	67	10	in	in	ADP
amwa-86	67	11	meetings	meeting	NOUN
amwa-86	67	12	with	with	ADP
amwa-86	67	13	the	the	DET
amwa-86	67	14	broader	broad	ADJ
amwa-86	67	15	team	team	NOUN
amwa-86	67	16	(	(	PUNCT
amwa-86	67	17	ie	ie	X
amwa-86	67	18	,	,	PUNCT
amwa-86	67	19	account	account	NOUN
amwa-86	67	20	,	,	PUNCT
amwa-86	67	21	project	project	NOUN
amwa-86	67	22	management	management	NOUN
amwa-86	67	23	,	,	PUNCT
amwa-86	67	24	editorial	editorial	NOUN
amwa-86	67	25	,	,	PUNCT
amwa-86	67	26	and	and	CCONJ
amwa-86	67	27	strategy	strategy	NOUN
amwa-86	67	28	)	)	PUNCT
amwa-86	67	29	.	.	PUNCT
amwa-86	68	1	both	both	CCONJ
amwa-86	68	2	the	the	DET
amwa-86	68	3	medical	medical	ADJ
amwa-86	68	4	and	and	CCONJ
amwa-86	68	5	creative	creative	ADJ
amwa-86	68	6	teams	team	NOUN
amwa-86	68	7	need	need	VERB
amwa-86	68	8	to	to	PART
amwa-86	68	9	establish	establish	VERB
amwa-86	68	10	internal	internal	ADJ
amwa-86	68	11	alignment	alignment	NOUN
amwa-86	68	12	prior	prior	ADV
amwa-86	68	13	to	to	ADP
amwa-86	68	14	sharing	share	VERB
amwa-86	68	15	their	their	PRON
amwa-86	68	16	proposals	proposal	NOUN
amwa-86	68	17	with	with	ADP
amwa-86	68	18	other	other	ADJ
amwa-86	68	19	departments	department	NOUN
amwa-86	68	20	to	to	PART
amwa-86	68	21	avoid	avoid	VERB
amwa-86	68	22	flattening	flatten	VERB
amwa-86	68	23	their	their	PRON
amwa-86	68	24	credibility	credibility	NOUN
amwa-86	68	25	with	with	ADP
amwa-86	68	26	the	the	DET
amwa-86	68	27	team	team	NOUN
amwa-86	68	28	.	.	PUNCT
amwa-86	69	1	when	when	SCONJ
amwa-86	69	2	creating	create	VERB
amwa-86	69	3	an	an	DET
amwa-86	69	4	inno162	inno162	PROPN
amwa-86	69	5	amwa	amwa	PROPN
amwa-86	69	6	journal	journal	PROPN
amwa-86	69	7	/	/	SYM
amwa-86	69	8	v36	v36	PROPN
amwa-86	69	9	n4	n4	PROPN
amwa-86	69	10	/	/	SYM
amwa-86	69	11	2021	2021	NUM
amwa-86	69	12	/	/	SYM
amwa-86	69	13	amwa.org	amwa.org	X
amwa-86	69	14	vative	vative	ADJ
amwa-86	69	15	piece	piece	NOUN
amwa-86	69	16	,	,	PUNCT
amwa-86	69	17	medical	medical	ADJ
amwa-86	69	18	and	and	CCONJ
amwa-86	69	19	creative	creative	ADJ
amwa-86	69	20	teams	team	NOUN
amwa-86	69	21	should	should	AUX
amwa-86	69	22	weave	weave	VERB
amwa-86	69	23	into	into	ADP
amwa-86	69	24	each	each	DET
amwa-86	69	25	other	other	ADJ
amwa-86	69	26	and	and	CCONJ
amwa-86	69	27	become	become	VERB
amwa-86	69	28	a	a	DET
amwa-86	69	29	fort	fort	NOUN
amwa-86	69	30	with	with	ADP
amwa-86	69	31	a	a	DET
amwa-86	69	32	grounded	ground	VERB
amwa-86	69	33	understanding	understanding	NOUN
amwa-86	69	34	of	of	ADP
amwa-86	69	35	the	the	DET
amwa-86	69	36	brand	brand	NOUN
amwa-86	69	37	.	.	PUNCT
amwa-86	70	1	there	there	PRON
amwa-86	70	2	are	be	VERB
amwa-86	70	3	several	several	ADJ
amwa-86	70	4	approaches	approach	NOUN
amwa-86	70	5	to	to	ADP
amwa-86	70	6	optimizing	optimize	VERB
amwa-86	70	7	a	a	DET
amwa-86	70	8	partnership	partnership	NOUN
amwa-86	70	9	between	between	ADP
amwa-86	70	10	medical	medical	ADJ
amwa-86	70	11	and	and	CCONJ
amwa-86	70	12	creative	creative	ADJ
amwa-86	70	13	teams	team	NOUN
amwa-86	70	14	during	during	ADP
amwa-86	70	15	brainstorming	brainstorming	NOUN
amwa-86	70	16	sessions	session	NOUN
amwa-86	70	17	(	(	PUNCT
amwa-86	70	18	box	box	NOUN
amwa-86	70	19	3).3	3).3	NUM
amwa-86	70	20	the	the	DET
amwa-86	70	21	importance	importance	NOUN
amwa-86	70	22	of	of	ADP
amwa-86	70	23	emotion	emotion	NOUN
amwa-86	70	24	in	in	ADP
amwa-86	70	25	medical	medical	ADJ
amwa-86	70	26	communication	communication	NOUN
amwa-86	70	27	hcps	hcps	PROPN
amwa-86	70	28	,	,	PUNCT
amwa-86	70	29	the	the	DET
amwa-86	70	30	audience	audience	NOUN
amwa-86	70	31	for	for	ADP
amwa-86	70	32	hcp	hcp	NOUN
amwa-86	70	33	-	-	PUNCT
amwa-86	70	34	focused	focus	VERB
amwa-86	70	35	branded	brand	VERB
amwa-86	70	36	and	and	CCONJ
amwa-86	70	37	unbranded	unbranded	ADJ
amwa-86	70	38	promotional	promotional	ADJ
amwa-86	70	39	pieces	piece	NOUN
amwa-86	70	40	,	,	PUNCT
amwa-86	70	41	have	have	AUX
amwa-86	70	42	been	be	AUX
amwa-86	70	43	overwhelmed	overwhelm	VERB
amwa-86	70	44	with	with	ADP
amwa-86	70	45	content	content	NOUN
amwa-86	70	46	and	and	CCONJ
amwa-86	70	47	messages	message	NOUN
amwa-86	70	48	from	from	ADP
amwa-86	70	49	an	an	DET
amwa-86	70	50	increasing	increase	VERB
amwa-86	70	51	number	number	NOUN
amwa-86	70	52	of	of	ADP
amwa-86	70	53	stakeholders	stakeholder	NOUN
amwa-86	70	54	through	through	ADP
amwa-86	70	55	numerous	numerous	ADJ
amwa-86	70	56	channels	channel	NOUN
amwa-86	70	57	,	,	PUNCT
amwa-86	70	58	an	an	DET
amwa-86	70	59	unparalleled	unparalleled	ADJ
amwa-86	70	60	reality	reality	NOUN
amwa-86	70	61	that	that	PRON
amwa-86	70	62	demands	demand	VERB
amwa-86	70	63	unprecedented	unprecedented	ADJ
amwa-86	70	64	outputs	output	NOUN
amwa-86	70	65	.	.	PUNCT
amwa-86	71	1	according	accord	VERB
amwa-86	71	2	to	to	ADP
amwa-86	71	3	chris	chris	PROPN
amwa-86	71	4	bartley	bartley	PROPN
amwa-86	71	5	,	,	PUNCT
amwa-86	71	6	deputy	deputy	NOUN
amwa-86	71	7	managing	manage	VERB
amwa-86	71	8	director	director	NOUN
amwa-86	71	9	at	at	ADP
amwa-86	71	10	the	the	DET
amwa-86	71	11	medical	medical	ADJ
amwa-86	71	12	communication	communication	NOUN
amwa-86	71	13	agency	agency	PROPN
amwa-86	71	14	havas	havas	PROPN
amwa-86	71	15	life	life	PROPN
amwa-86	71	16	medicom	medicom	PROPN
amwa-86	71	17	,	,	PUNCT
amwa-86	71	18	“	"	PUNCT
amwa-86	71	19	cutting	cut	VERB
amwa-86	71	20	through	through	ADP
amwa-86	71	21	the	the	DET
amwa-86	71	22	noise	noise	NOUN
amwa-86	71	23	starts	start	VERB
amwa-86	71	24	with	with	ADP
amwa-86	71	25	developing	develop	VERB
amwa-86	71	26	a	a	DET
amwa-86	71	27	‘	'	PUNCT
amwa-86	71	28	big	big	ADJ
amwa-86	71	29	idea	idea	NOUN
amwa-86	71	30	’	'	PUNCT
amwa-86	71	31	and	and	CCONJ
amwa-86	71	32	requires	require	VERB
amwa-86	71	33	clarity	clarity	NOUN
amwa-86	71	34	,	,	PUNCT
amwa-86	71	35	originality	originality	NOUN
amwa-86	71	36	,	,	PUNCT
amwa-86	71	37	consistency	consistency	NOUN
amwa-86	71	38	and	and	CCONJ
amwa-86	71	39	stand	stand	VERB
amwa-86	71	40	-	-	PUNCT
amwa-86	71	41	out	out	ADP
amwa-86	71	42	design	design	NOUN
amwa-86	71	43	in	in	ADP
amwa-86	71	44	its	its	PRON
amwa-86	71	45	execution	execution	NOUN
amwa-86	71	46	.	.	PUNCT
amwa-86	72	1	the	the	DET
amwa-86	72	2	fundamentals	fundamental	NOUN
amwa-86	72	3	of	of	ADP
amwa-86	72	4	creativity	creativity	NOUN
amwa-86	72	5	have	have	AUX
amwa-86	72	6	never	never	ADV
amwa-86	72	7	been	be	AUX
amwa-86	72	8	so	so	ADV
amwa-86	72	9	important	important	ADJ
amwa-86	72	10	.	.	PUNCT
amwa-86	73	1	a	a	DET
amwa-86	73	2	great	great	ADJ
amwa-86	73	3	creative	creative	ADJ
amwa-86	73	4	delivers	deliver	VERB
amwa-86	73	5	an	an	DET
amwa-86	73	6	instant	instant	ADJ
amwa-86	73	7	understanding	understanding	NOUN
amwa-86	73	8	of	of	ADP
amwa-86	73	9	the	the	DET
amwa-86	73	10	problem	problem	NOUN
amwa-86	73	11	and	and	CCONJ
amwa-86	73	12	the	the	DET
amwa-86	73	13	solution	solution	NOUN
amwa-86	73	14	on	on	ADP
amwa-86	73	15	both	both	CCONJ
amwa-86	73	16	an	an	DET
amwa-86	73	17	emotional	emotional	ADJ
amwa-86	73	18	and	and	CCONJ
amwa-86	73	19	rational	rational	ADJ
amwa-86	73	20	level	level	NOUN
amwa-86	73	21	.	.	PUNCT
amwa-86	74	1	it	it	PRON
amwa-86	74	2	’s	’	VERB
amwa-86	74	3	difficult	difficult	ADJ
amwa-86	74	4	to	to	PART
amwa-86	74	5	describe	describe	VERB
amwa-86	74	6	,	,	PUNCT
amwa-86	74	7	but	but	CCONJ
amwa-86	74	8	when	when	SCONJ
amwa-86	74	9	you	you	PRON
amwa-86	74	10	see	see	VERB
amwa-86	74	11	it	it	PRON
amwa-86	74	12	,	,	PUNCT
amwa-86	74	13	you	you	PRON
amwa-86	74	14	know	know	VERB
amwa-86	74	15	—	—	PUNCT
amwa-86	74	16	it	it	PRON
amwa-86	74	17	’s	’s	AUX
amwa-86	74	18	got	get	VERB
amwa-86	74	19	that	that	DET
amwa-86	74	20	wow	wow	NOUN
amwa-86	74	21	factor	factor	NOUN
amwa-86	74	22	.	.	PUNCT
amwa-86	74	23	”8	”8	PUNCT
amwa-86	75	1	when	when	SCONJ
amwa-86	75	2	touching	touch	VERB
amwa-86	75	3	upon	upon	SCONJ
amwa-86	75	4	medical	medical	ADJ
amwa-86	75	5	content	content	NOUN
amwa-86	75	6	,	,	PUNCT
amwa-86	75	7	it	it	PRON
amwa-86	75	8	seems	seem	VERB
amwa-86	75	9	natural	natural	ADJ
amwa-86	75	10	to	to	PART
amwa-86	75	11	distance	distance	VERB
amwa-86	75	12	ourselves	ourselves	PRON
amwa-86	75	13	from	from	ADP
amwa-86	75	14	emotions	emotion	NOUN
amwa-86	75	15	,	,	PUNCT
amwa-86	75	16	just	just	ADV
amwa-86	75	17	like	like	SCONJ
amwa-86	75	18	most	most	ADJ
amwa-86	75	19	physicians	physician	NOUN
amwa-86	75	20	do	do	VERB
amwa-86	75	21	.	.	PUNCT
amwa-86	76	1	physicians	physician	NOUN
amwa-86	76	2	,	,	PUNCT
amwa-86	76	3	on	on	ADP
amwa-86	76	4	one	one	NUM
amwa-86	76	5	hand	hand	NOUN
amwa-86	76	6	,	,	PUNCT
amwa-86	76	7	are	be	AUX
amwa-86	76	8	taught	teach	VERB
amwa-86	76	9	to	to	PART
amwa-86	76	10	remain	remain	VERB
amwa-86	76	11	detached	detached	ADJ
amwa-86	76	12	from	from	ADP
amwa-86	76	13	participating	participate	VERB
amwa-86	76	14	in	in	ADP
amwa-86	76	15	any	any	DET
amwa-86	76	16	depth	depth	NOUN
amwa-86	76	17	of	of	ADP
amwa-86	76	18	emotions	emotion	NOUN
amwa-86	76	19	to	to	PART
amwa-86	76	20	maintain	maintain	VERB
amwa-86	76	21	the	the	DET
amwa-86	76	22	objectivity	objectivity	NOUN
amwa-86	76	23	considered	consider	VERB
amwa-86	76	24	crucial	crucial	ADJ
amwa-86	76	25	to	to	ADP
amwa-86	76	26	accurate	accurate	ADJ
amwa-86	76	27	clinical	clinical	ADJ
amwa-86	76	28	decision	decision	NOUN
amwa-86	76	29	-	-	PUNCT
amwa-86	76	30	making	making	NOUN
amwa-86	76	31	.	.	PUNCT
amwa-86	77	1	on	on	ADP
amwa-86	77	2	the	the	DET
amwa-86	77	3	other	other	ADJ
amwa-86	77	4	hand	hand	NOUN
amwa-86	77	5	,	,	PUNCT
amwa-86	77	6	emotions	emotion	NOUN
amwa-86	77	7	are	be	AUX
amwa-86	77	8	already	already	ADV
amwa-86	77	9	highly	highly	ADV
amwa-86	77	10	present	present	ADJ
amwa-86	77	11	in	in	ADP
amwa-86	77	12	the	the	DET
amwa-86	77	13	patient	patient	NOUN
amwa-86	77	14	–	–	PUNCT
amwa-86	77	15	physician	physician	NOUN
amwa-86	77	16	relationship	relationship	NOUN
amwa-86	77	17	.	.	PUNCT
amwa-86	78	1	according	accord	VERB
amwa-86	78	2	to	to	ADP
amwa-86	78	3	the	the	DET
amwa-86	78	4	author	author	NOUN
amwa-86	78	5	of	of	ADP
amwa-86	78	6	the	the	DET
amwa-86	78	7	book	book	NOUN
amwa-86	78	8	from	from	ADP
amwa-86	78	9	detached	detach	VERB
amwa-86	78	10	concern	concern	NOUN
amwa-86	78	11	to	to	ADP
amwa-86	78	12	empathy	empathy	NOUN
amwa-86	78	13	:	:	PUNCT
amwa-86	78	14	humanizing	humanize	VERB
amwa-86	78	15	medical	medical	ADJ
amwa-86	78	16	practice	practice	NOUN
amwa-86	78	17	,	,	PUNCT
amwa-86	78	18	jodi	jodi	PROPN
amwa-86	78	19	halpern	halpern	PROPN
amwa-86	78	20	,	,	PUNCT
amwa-86	78	21	emotions	emotion	NOUN
amwa-86	78	22	should	should	AUX
amwa-86	78	23	be	be	AUX
amwa-86	78	24	recognized	recognize	VERB
amwa-86	78	25	and	and	CCONJ
amwa-86	78	26	used	use	VERB
amwa-86	78	27	constructively	constructively	ADV
amwa-86	78	28	in	in	ADP
amwa-86	78	29	the	the	DET
amwa-86	78	30	service	service	NOUN
amwa-86	78	31	of	of	ADP
amwa-86	78	32	empathy	empathy	NOUN
amwa-86	78	33	.	.	PUNCT
amwa-86	79	1	in	in	ADP
amwa-86	79	2	fact	fact	NOUN
amwa-86	79	3	,	,	PUNCT
amwa-86	79	4	in	in	ADP
amwa-86	79	5	halpern	halpern	PROPN
amwa-86	79	6	’s	’s	PART
amwa-86	79	7	view	view	NOUN
amwa-86	79	8	,	,	PUNCT
amwa-86	79	9	critical	critical	ADJ
amwa-86	79	10	clinical	clinical	ADJ
amwa-86	79	11	decision	decision	NOUN
amwa-86	79	12	-	-	PUNCT
amwa-86	79	13	making	making	NOUN
amwa-86	79	14	and	and	CCONJ
amwa-86	79	15	diagnosis	diagnosis	NOUN
amwa-86	79	16	depend	depend	VERB
amwa-86	79	17	not	not	PART
amwa-86	79	18	on	on	ADP
amwa-86	79	19	emotional	emotional	ADJ
amwa-86	79	20	distance	distance	NOUN
amwa-86	79	21	but	but	CCONJ
amwa-86	79	22	on	on	ADP
amwa-86	79	23	emotional	emotional	ADJ
amwa-86	79	24	engagement	engagement	NOUN
amwa-86	79	25	that	that	PRON
amwa-86	79	26	allows	allow	VERB
amwa-86	79	27	the	the	DET
amwa-86	79	28	physician	physician	NOUN
amwa-86	79	29	to	to	PART
amwa-86	79	30	gain	gain	VERB
amwa-86	79	31	a	a	DET
amwa-86	79	32	deeper	deep	ADJ
amwa-86	79	33	understanding	understanding	NOUN
amwa-86	79	34	of	of	ADP
amwa-86	79	35	,	,	PUNCT
amwa-86	79	36	and	and	CCONJ
amwa-86	79	37	insight	insight	NOUN
amwa-86	79	38	into	into	ADP
amwa-86	79	39	,	,	PUNCT
amwa-86	79	40	the	the	DET
amwa-86	79	41	patient	patient	NOUN
amwa-86	79	42	’s	’s	PART
amwa-86	79	43	experience	experience	NOUN
amwa-86	79	44	of	of	ADP
amwa-86	79	45	illness.9	illness.9	PROPN
amwa-86	79	46	along	along	ADP
amwa-86	79	47	these	these	DET
amwa-86	79	48	lines	line	NOUN
amwa-86	79	49	,	,	PUNCT
amwa-86	79	50	emotional	emotional	ADJ
amwa-86	79	51	connection	connection	NOUN
amwa-86	79	52	can	can	AUX
amwa-86	79	53	be	be	AUX
amwa-86	79	54	used	use	VERB
amwa-86	79	55	as	as	ADP
amwa-86	79	56	an	an	DET
amwa-86	79	57	approach	approach	NOUN
amwa-86	79	58	to	to	PART
amwa-86	79	59	innovate	innovate	VERB
amwa-86	79	60	in	in	ADP
amwa-86	79	61	promotional	promotional	ADJ
amwa-86	79	62	medical	medical	ADJ
amwa-86	79	63	education	education	NOUN
amwa-86	79	64	pieces	piece	NOUN
amwa-86	79	65	.	.	PUNCT
amwa-86	80	1	creating	create	VERB
amwa-86	80	2	room	room	NOUN
amwa-86	80	3	for	for	ADP
amwa-86	80	4	emotions	emotion	NOUN
amwa-86	80	5	that	that	PRON
amwa-86	80	6	we	we	PRON
amwa-86	80	7	all	all	PRON
amwa-86	80	8	yearn	yearn	VERB
amwa-86	80	9	to	to	PART
amwa-86	80	10	express	express	VERB
amwa-86	80	11	provides	provide	VERB
amwa-86	80	12	a	a	DET
amwa-86	80	13	sense	sense	NOUN
amwa-86	80	14	of	of	ADP
amwa-86	80	15	identity	identity	NOUN
amwa-86	80	16	and	and	CCONJ
amwa-86	80	17	genuineness	genuineness	NOUN
amwa-86	80	18	.	.	PUNCT
amwa-86	81	1	in	in	ADP
amwa-86	81	2	addition	addition	NOUN
amwa-86	81	3	,	,	PUNCT
amwa-86	81	4	emotions	emotion	NOUN
amwa-86	81	5	create	create	VERB
amwa-86	81	6	a	a	DET
amwa-86	81	7	bridge	bridge	NOUN
amwa-86	81	8	for	for	ADP
amwa-86	81	9	hcps	hcp	NOUN
amwa-86	81	10	to	to	PART
amwa-86	81	11	connect	connect	VERB
amwa-86	81	12	with	with	ADP
amwa-86	81	13	their	their	PRON
amwa-86	81	14	patients	patient	NOUN
amwa-86	81	15	on	on	ADP
amwa-86	81	16	a	a	DET
amwa-86	81	17	human	human	ADJ
amwa-86	81	18	level	level	NOUN
amwa-86	81	19	.	.	PUNCT
amwa-86	82	1	although	although	SCONJ
amwa-86	82	2	creating	create	VERB
amwa-86	82	3	an	an	DET
amwa-86	82	4	emotional	emotional	ADJ
amwa-86	82	5	connection	connection	NOUN
amwa-86	82	6	between	between	ADP
amwa-86	82	7	a	a	DET
amwa-86	82	8	promotional	promotional	ADJ
amwa-86	82	9	medical	medical	ADJ
amwa-86	82	10	piece	piece	NOUN
amwa-86	82	11	and	and	CCONJ
amwa-86	82	12	its	its	PRON
amwa-86	82	13	audience	audience	NOUN
amwa-86	82	14	can	can	AUX
amwa-86	82	15	be	be	AUX
amwa-86	82	16	perceived	perceive	VERB
amwa-86	82	17	with	with	ADP
amwa-86	82	18	skepticism	skepticism	NOUN
amwa-86	82	19	by	by	ADP
amwa-86	82	20	some	some	PRON
amwa-86	82	21	,	,	PUNCT
amwa-86	82	22	it	it	PRON
amwa-86	82	23	is	be	AUX
amwa-86	82	24	a	a	DET
amwa-86	82	25	powerful	powerful	ADJ
amwa-86	82	26	storytelling	storytelling	NOUN
amwa-86	82	27	resource	resource	NOUN
amwa-86	82	28	that	that	PRON
amwa-86	82	29	should	should	AUX
amwa-86	82	30	be	be	AUX
amwa-86	82	31	explored	explore	VERB
amwa-86	82	32	whenever	whenever	SCONJ
amwa-86	82	33	applicable	applicable	ADJ
amwa-86	82	34	and	and	CCONJ
amwa-86	82	35	executed	execute	VERB
amwa-86	82	36	according	accord	VERB
amwa-86	82	37	to	to	ADP
amwa-86	82	38	the	the	DET
amwa-86	82	39	fda	fda	PROPN
amwa-86	82	40	regulations	regulation	NOUN
amwa-86	82	41	.	.	PUNCT
amwa-86	83	1	tapping	tap	VERB
amwa-86	83	2	into	into	ADP
amwa-86	83	3	emotions	emotion	NOUN
amwa-86	83	4	not	not	PART
amwa-86	83	5	only	only	ADV
amwa-86	83	6	creates	create	VERB
amwa-86	83	7	a	a	DET
amwa-86	83	8	memorable	memorable	ADJ
amwa-86	83	9	learning	learning	NOUN
amwa-86	83	10	experience	experience	NOUN
amwa-86	83	11	but	but	CCONJ
amwa-86	83	12	also	also	ADV
amwa-86	83	13	provides	provide	VERB
amwa-86	83	14	a	a	DET
amwa-86	83	15	chance	chance	NOUN
amwa-86	83	16	to	to	PART
amwa-86	83	17	relate	relate	VERB
amwa-86	83	18	to	to	ADP
amwa-86	83	19	the	the	DET
amwa-86	83	20	patients	patient	NOUN
amwa-86	83	21	treated	treat	VERB
amwa-86	83	22	by	by	ADP
amwa-86	83	23	the	the	DET
amwa-86	83	24	audience	audience	NOUN
amwa-86	83	25	of	of	ADP
amwa-86	83	26	these	these	DET
amwa-86	83	27	promotional	promotional	ADJ
amwa-86	83	28	pieces	piece	NOUN
amwa-86	83	29	.	.	PUNCT
amwa-86	84	1	numerous	numerous	ADJ
amwa-86	84	2	approaches	approach	NOUN
amwa-86	84	3	can	can	AUX
amwa-86	84	4	be	be	AUX
amwa-86	84	5	deployed	deploy	VERB
amwa-86	84	6	when	when	SCONJ
amwa-86	84	7	aiming	aim	VERB
amwa-86	84	8	for	for	ADP
amwa-86	84	9	innovation	innovation	NOUN
amwa-86	84	10	,	,	PUNCT
amwa-86	84	11	and	and	CCONJ
amwa-86	84	12	it	it	PRON
amwa-86	84	13	is	be	AUX
amwa-86	84	14	true	true	ADJ
amwa-86	84	15	that	that	SCONJ
amwa-86	84	16	technology	technology	NOUN
amwa-86	84	17	can	can	AUX
amwa-86	84	18	help	help	VERB
amwa-86	84	19	create	create	VERB
amwa-86	84	20	a	a	DET
amwa-86	84	21	highly	highly	ADV
amwa-86	84	22	engaging	engaging	ADJ
amwa-86	84	23	piece	piece	NOUN
amwa-86	84	24	that	that	PRON
amwa-86	84	25	will	will	AUX
amwa-86	84	26	catch	catch	VERB
amwa-86	84	27	the	the	DET
amwa-86	84	28	eye	eye	NOUN
amwa-86	84	29	of	of	ADP
amwa-86	84	30	the	the	DET
amwa-86	84	31	audience	audience	NOUN
amwa-86	84	32	.	.	PUNCT
amwa-86	85	1	however	however	ADV
amwa-86	85	2	,	,	PUNCT
amwa-86	85	3	that	that	PRON
amwa-86	85	4	does	do	AUX
amwa-86	85	5	not	not	PART
amwa-86	85	6	necessarily	necessarily	ADV
amwa-86	85	7	equate	equate	VERB
amwa-86	85	8	to	to	ADP
amwa-86	85	9	a	a	DET
amwa-86	85	10	memorable	memorable	ADJ
amwa-86	85	11	experience	experience	NOUN
amwa-86	85	12	.	.	PUNCT
amwa-86	86	1	for	for	ADP
amwa-86	86	2	example	example	NOUN
amwa-86	86	3	,	,	PUNCT
amwa-86	86	4	a	a	DET
amwa-86	86	5	conference	conference	NOUN
amwa-86	86	6	booth	booth	NOUN
amwa-86	86	7	employing	employ	VERB
amwa-86	86	8	an	an	DET
amwa-86	86	9	interactive	interactive	ADJ
amwa-86	86	10	game	game	NOUN
amwa-86	86	11	to	to	PART
amwa-86	86	12	engage	engage	VERB
amwa-86	86	13	visitors	visitor	NOUN
amwa-86	86	14	can	can	AUX
amwa-86	86	15	create	create	VERB
amwa-86	86	16	an	an	DET
amwa-86	86	17	enjoyable	enjoyable	ADJ
amwa-86	86	18	experience	experience	NOUN
amwa-86	86	19	,	,	PUNCT
amwa-86	86	20	a	a	DET
amwa-86	86	21	pause	pause	NOUN
amwa-86	86	22	from	from	ADP
amwa-86	86	23	long	long	ADJ
amwa-86	86	24	and	and	CCONJ
amwa-86	86	25	tedious	tedious	ADJ
amwa-86	86	26	presentations	presentation	NOUN
amwa-86	86	27	.	.	PUNCT
amwa-86	87	1	however	however	ADV
amwa-86	87	2	,	,	PUNCT
amwa-86	87	3	if	if	SCONJ
amwa-86	87	4	it	it	PRON
amwa-86	87	5	does	do	AUX
amwa-86	87	6	not	not	PART
amwa-86	87	7	also	also	ADV
amwa-86	87	8	create	create	VERB
amwa-86	87	9	an	an	DET
amwa-86	87	10	emotional	emotional	ADJ
amwa-86	87	11	connection	connection	NOUN
amwa-86	87	12	,	,	PUNCT
amwa-86	87	13	the	the	DET
amwa-86	87	14	audience	audience	NOUN
amwa-86	87	15	will	will	AUX
amwa-86	87	16	likely	likely	ADV
amwa-86	87	17	turn	turn	VERB
amwa-86	87	18	its	its	PRON
amwa-86	87	19	back	back	NOUN
amwa-86	87	20	once	once	SCONJ
amwa-86	87	21	the	the	DET
amwa-86	87	22	activity	activity	NOUN
amwa-86	87	23	is	be	AUX
amwa-86	87	24	over	over	ADV
amwa-86	87	25	and	and	CCONJ
amwa-86	87	26	soon	soon	ADV
amwa-86	87	27	forget	forget	VERB
amwa-86	87	28	the	the	DET
amwa-86	87	29	core	core	NOUN
amwa-86	87	30	messages	message	NOUN
amwa-86	87	31	,	,	PUNCT
amwa-86	87	32	if	if	SCONJ
amwa-86	87	33	not	not	PART
amwa-86	87	34	the	the	DET
amwa-86	87	35	product	product	NOUN
amwa-86	87	36	altogether	altogether	ADV
amwa-86	87	37	.	.	PUNCT
amwa-86	88	1	these	these	DET
amwa-86	88	2	observations	observation	NOUN
amwa-86	88	3	highlight	highlight	VERB
amwa-86	88	4	the	the	DET
amwa-86	88	5	importance	importance	NOUN
amwa-86	88	6	of	of	ADP
amwa-86	88	7	creating	create	VERB
amwa-86	88	8	a	a	DET
amwa-86	88	9	strong	strong	ADJ
amwa-86	88	10	partnership	partnership	NOUN
amwa-86	88	11	between	between	ADP
amwa-86	88	12	medical	medical	ADJ
amwa-86	88	13	and	and	CCONJ
amwa-86	88	14	creative	creative	ADJ
amwa-86	88	15	teams	team	NOUN
amwa-86	88	16	—	—	PUNCT
amwa-86	88	17	after	after	ADV
amwa-86	88	18	all	all	ADV
amwa-86	88	19	,	,	PUNCT
amwa-86	88	20	exploring	explore	VERB
amwa-86	88	21	genuine	genuine	ADJ
amwa-86	88	22	and	and	CCONJ
amwa-86	88	23	relatable	relatable	ADJ
amwa-86	88	24	emotions	emotion	NOUN
amwa-86	88	25	within	within	ADP
amwa-86	88	26	every	every	DET
amwa-86	88	27	medical	medical	ADJ
amwa-86	88	28	piece	piece	NOUN
amwa-86	88	29	requires	require	VERB
amwa-86	88	30	complete	complete	ADJ
amwa-86	88	31	alignment	alignment	NOUN
amwa-86	88	32	and	and	CCONJ
amwa-86	88	33	enthusiasm	enthusiasm	NOUN
amwa-86	88	34	for	for	ADP
amwa-86	88	35	working	work	VERB
amwa-86	88	36	together	together	ADV
amwa-86	88	37	as	as	ADP
amwa-86	88	38	a	a	DET
amwa-86	88	39	team	team	NOUN
amwa-86	88	40	.	.	PUNCT
amwa-86	89	1	anything	anything	PRON
amwa-86	89	2	less	less	ADJ
amwa-86	89	3	than	than	ADP
amwa-86	89	4	a	a	DET
amwa-86	89	5	solid	solid	ADJ
amwa-86	89	6	alliance	alliance	NOUN
amwa-86	89	7	will	will	AUX
amwa-86	89	8	likely	likely	ADV
amwa-86	89	9	not	not	PART
amwa-86	89	10	tap	tap	VERB
amwa-86	89	11	into	into	ADP
amwa-86	89	12	real	real	ADJ
amwa-86	89	13	emotions	emotion	NOUN
amwa-86	89	14	and	and	CCONJ
amwa-86	89	15	therefore	therefore	ADV
amwa-86	89	16	will	will	AUX
amwa-86	89	17	not	not	PART
amwa-86	89	18	result	result	VERB
amwa-86	89	19	in	in	ADP
amwa-86	89	20	a	a	DET
amwa-86	89	21	memorable	memorable	ADJ
amwa-86	89	22	and	and	CCONJ
amwa-86	89	23	innovative	innovative	ADJ
amwa-86	89	24	piece	piece	NOUN
amwa-86	89	25	.	.	PUNCT
amwa-86	90	1	conclusion	conclusion	NOUN
amwa-86	90	2	the	the	DET
amwa-86	90	3	evolving	evolve	VERB
amwa-86	90	4	landscape	landscape	NOUN
amwa-86	90	5	of	of	ADP
amwa-86	90	6	medical	medical	ADJ
amwa-86	90	7	communication	communication	NOUN
amwa-86	90	8	with	with	ADP
amwa-86	90	9	the	the	DET
amwa-86	90	10	incoming	incoming	ADJ
amwa-86	90	11	creative	creative	ADJ
amwa-86	90	12	teams	team	NOUN
amwa-86	90	13	from	from	ADP
amwa-86	90	14	consumer	consumer	NOUN
amwa-86	90	15	agencies	agency	NOUN
amwa-86	90	16	has	have	AUX
amwa-86	90	17	created	create	VERB
amwa-86	90	18	a	a	DET
amwa-86	90	19	new	new	ADJ
amwa-86	90	20	opportunity	opportunity	NOUN
amwa-86	90	21	for	for	SCONJ
amwa-86	90	22	medical	medical	ADJ
amwa-86	90	23	writers	writer	NOUN
amwa-86	90	24	to	to	PART
amwa-86	90	25	explore	explore	VERB
amwa-86	90	26	new	new	ADJ
amwa-86	90	27	approaches	approach	NOUN
amwa-86	90	28	to	to	ADP
amwa-86	90	29	storytelling	storytelle	VERB
amwa-86	90	30	and	and	CCONJ
amwa-86	90	31	visual	visual	ADJ
amwa-86	90	32	engagement	engagement	NOUN
amwa-86	90	33	.	.	PUNCT
amwa-86	91	1	thus	thus	ADV
amwa-86	91	2	,	,	PUNCT
amwa-86	91	3	building	build	VERB
amwa-86	91	4	a	a	DET
amwa-86	91	5	synergistic	synergistic	ADJ
amwa-86	91	6	relationship	relationship	NOUN
amwa-86	91	7	between	between	ADP
amwa-86	91	8	medical	medical	ADJ
amwa-86	91	9	and	and	CCONJ
amwa-86	91	10	creative	creative	ADJ
amwa-86	91	11	departments	department	NOUN
amwa-86	91	12	is	be	AUX
amwa-86	91	13	imperative	imperative	ADJ
amwa-86	91	14	to	to	PART
amwa-86	91	15	bring	bring	VERB
amwa-86	91	16	differentiation	differentiation	NOUN
amwa-86	91	17	and	and	CCONJ
amwa-86	91	18	excellence	excellence	NOUN
amwa-86	91	19	to	to	ADP
amwa-86	91	20	our	our	PRON
amwa-86	91	21	industry	industry	NOUN
amwa-86	91	22	.	.	PUNCT
amwa-86	92	1	acknowledgment	acknowledgment	NOUN
amwa-86	92	2	thank	thank	VERB
amwa-86	92	3	you	you	PRON
amwa-86	92	4	to	to	ADP
amwa-86	92	5	ivan	ivan	PROPN
amwa-86	92	6	blotta	blotta	PROPN
amwa-86	92	7	,	,	PUNCT
amwa-86	92	8	paul	paul	PROPN
amwa-86	92	9	monnes	monnes	PROPN
amwa-86	92	10	,	,	PUNCT
amwa-86	92	11	brett	brett	PROPN
amwa-86	92	12	bauchner	bauchner	PROPN
amwa-86	92	13	,	,	PUNCT
amwa-86	92	14	nicole	nicole	PROPN
amwa-86	92	15	luciano	luciano	PROPN
amwa-86	92	16	,	,	PUNCT
amwa-86	92	17	diala	diala	PROPN
amwa-86	92	18	habib	habib	PROPN
amwa-86	92	19	,	,	PUNCT
amwa-86	92	20	david	david	PROPN
amwa-86	92	21	white	white	PROPN
amwa-86	92	22	,	,	PUNCT
amwa-86	92	23	shirin	shirin	PROPN
amwa-86	92	24	mesbah	mesbah	PROPN
amwa-86	92	25	oskui	oskui	PROPN
amwa-86	92	26	,	,	PUNCT
amwa-86	92	27	ian	ian	PROPN
amwa-86	92	28	box	box	PROPN
amwa-86	92	29	3	3	X
amwa-86	92	30	.	.	PUNCT
amwa-86	92	31	discussion	discussion	NOUN
amwa-86	92	32	techniques	technique	NOUN
amwa-86	92	33	to	to	PART
amwa-86	92	34	optimize	optimize	VERB
amwa-86	92	35	partnership	partnership	NOUN
amwa-86	92	36	between	between	ADP
amwa-86	92	37	medical	medical	ADJ
amwa-86	92	38	and	and	CCONJ
amwa-86	92	39	creative	creative	ADJ
amwa-86	92	40	teams	team	NOUN
amwa-86	92	41	what	what	PRON
amwa-86	92	42	you	you	PRON
amwa-86	92	43	want	want	VERB
amwa-86	92	44	to	to	PART
amwa-86	92	45	say	say	VERB
amwa-86	92	46	how	how	SCONJ
amwa-86	92	47	to	to	PART
amwa-86	92	48	say	say	VERB
amwa-86	92	49	it	it	PRON
amwa-86	92	50	acceptable	acceptable	ADJ
amwa-86	92	51	,	,	PUNCT
amwa-86	92	52	but	but	CCONJ
amwa-86	92	53	we	we	PRON
amwa-86	92	54	can	can	AUX
amwa-86	92	55	do	do	VERB
amwa-86	92	56	better	well	ADV
amwa-86	92	57	.	.	PUNCT
amwa-86	93	1	good	good	ADJ
amwa-86	93	2	.	.	PUNCT
amwa-86	94	1	following	follow	VERB
amwa-86	94	2	strategic	strategic	ADJ
amwa-86	94	3	imperatives	imperative	NOUN
amwa-86	94	4	,	,	PUNCT
amwa-86	94	5	but	but	CCONJ
amwa-86	94	6	not	not	PART
amwa-86	94	7	very	very	ADV
amwa-86	94	8	interesting	interesting	ADJ
amwa-86	94	9	.	.	PUNCT
amwa-86	95	1	yes	yes	INTJ
amwa-86	95	2	,	,	PUNCT
amwa-86	95	3	that	that	PRON
amwa-86	95	4	works	work	VERB
amwa-86	95	5	(	(	PUNCT
amwa-86	95	6	neutral	neutral	ADJ
amwa-86	95	7	tone	tone	NOUN
amwa-86	95	8	of	of	ADP
amwa-86	95	9	voice	voice	NOUN
amwa-86	95	10	)	)	PUNCT
amwa-86	95	11	.	.	PUNCT
amwa-86	96	1	i	i	PRON
amwa-86	96	2	see	see	VERB
amwa-86	96	3	something	something	PRON
amwa-86	96	4	interesting	interesting	ADJ
amwa-86	96	5	,	,	PUNCT
amwa-86	96	6	but	but	CCONJ
amwa-86	96	7	it	it	PRON
amwa-86	96	8	does	do	AUX
amwa-86	96	9	not	not	PART
amwa-86	96	10	work	work	VERB
amwa-86	96	11	.	.	PUNCT
amwa-86	97	1	good	good	ADJ
amwa-86	97	2	—	—	PUNCT
amwa-86	97	3	let	let	VERB
amwa-86	97	4	’s	’s	PRON
amwa-86	97	5	develop	develop	VERB
amwa-86	97	6	this	this	DET
amwa-86	97	7	idea	idea	NOUN
amwa-86	97	8	a	a	DET
amwa-86	97	9	bit	bit	NOUN
amwa-86	97	10	more	more	ADJ
amwa-86	97	11	.	.	PUNCT
amwa-86	98	1	off	off	ADP
amwa-86	98	2	-	-	PUNCT
amwa-86	98	3	brief	brief	ADJ
amwa-86	98	4	and	and	CCONJ
amwa-86	98	5	not	not	PART
amwa-86	98	6	interesting	interesting	ADJ
amwa-86	98	7	at	at	ADV
amwa-86	98	8	all	all	ADV
amwa-86	98	9	.	.	PUNCT
amwa-86	99	1	i	i	PRON
amwa-86	99	2	see	see	VERB
amwa-86	99	3	(	(	PUNCT
amwa-86	99	4	neutral	neutral	ADJ
amwa-86	99	5	tone	tone	NOUN
amwa-86	99	6	of	of	ADP
amwa-86	99	7	voice	voice	NOUN
amwa-86	99	8	)	)	PUNCT
amwa-86	99	9	.	.	PUNCT
amwa-86	100	1	terribly	terribly	ADV
amwa-86	100	2	off	off	ADP
amwa-86	100	3	-	-	PUNCT
amwa-86	100	4	brief	brief	ADJ
amwa-86	100	5	.	.	PUNCT
amwa-86	101	1	can	can	AUX
amwa-86	101	2	you	you	PRON
amwa-86	101	3	say	say	VERB
amwa-86	101	4	that	that	SCONJ
amwa-86	101	5	one	one	NUM
amwa-86	101	6	more	more	ADJ
amwa-86	101	7	time	time	NOUN
amwa-86	101	8	?	?	PUNCT
amwa-86	102	1	very	very	ADV
amwa-86	102	2	boring	boring	ADJ
amwa-86	102	3	idea	idea	NOUN
amwa-86	102	4	.	.	PUNCT
amwa-86	103	1	ok	ok	INTJ
amwa-86	103	2	.	.	PUNCT
amwa-86	104	1	terribly	terribly	ADV
amwa-86	104	2	off	off	ADP
amwa-86	104	3	-	-	PUNCT
amwa-86	104	4	brief	brief	ADJ
amwa-86	104	5	,	,	PUNCT
amwa-86	104	6	boring	boring	ADJ
amwa-86	104	7	,	,	PUNCT
amwa-86	104	8	and	and	CCONJ
amwa-86	104	9	uninspiring	uninspire	VERB
amwa-86	104	10	.	.	PUNCT
amwa-86	105	1	how	how	SCONJ
amwa-86	105	2	about	about	ADP
amwa-86	105	3	a	a	DET
amwa-86	105	4	coffee	coffee	NOUN
amwa-86	105	5	break	break	NOUN
amwa-86	105	6	?	?	PUNCT
amwa-86	106	1	adapted	adapt	VERB
amwa-86	106	2	from	from	ADP
amwa-86	106	3	veksner	veksner	PROPN
amwa-86	106	4	s.	s.	PROPN
amwa-86	106	5	how	how	SCONJ
amwa-86	106	6	to	to	PART
amwa-86	106	7	make	make	VERB
amwa-86	106	8	it	it	PRON
amwa-86	106	9	as	as	ADP
amwa-86	106	10	an	an	DET
amwa-86	106	11	advertising	advertising	NOUN
amwa-86	106	12	creative	creative	ADJ
amwa-86	106	13	.	.	PUNCT
amwa-86	107	1	laurence	laurence	PROPN
amwa-86	107	2	king	king	PROPN
amwa-86	107	3	publishing	publishing	PROPN
amwa-86	107	4	ltd	ltd	PROPN
amwa-86	107	5	;	;	PUNCT
amwa-86	107	6	2010	2010	NUM
amwa-86	107	7	.	.	PUNCT
amwa-86	108	1	amwa	amwa	PROPN
amwa-86	108	2	journal	journal	PROPN
amwa-86	108	3	/	/	SYM
amwa-86	108	4	v36	v36	PROPN
amwa-86	108	5	n4	n4	PROPN
amwa-86	108	6	/	/	SYM
amwa-86	108	7	2021	2021	NUM
amwa-86	108	8	/	/	SYM
amwa-86	108	9	amwa.org	amwa.org	PROPN
amwa-86	108	10	163	163	NUM
amwa-86	108	11	lafond	lafond	NOUN
amwa-86	108	12	,	,	PUNCT
amwa-86	108	13	adam	adam	PROPN
amwa-86	108	14	lach	lach	PROPN
amwa-86	108	15	-	-	PUNCT
amwa-86	108	16	szyrma	szyrma	PROPN
amwa-86	108	17	,	,	PUNCT
amwa-86	108	18	and	and	CCONJ
amwa-86	108	19	javier	javier	PROPN
amwa-86	108	20	inductivo	inductivo	PROPN
amwa-86	108	21	for	for	ADP
amwa-86	108	22	inspiring	inspiring	ADJ
amwa-86	108	23	conversations	conversation	NOUN
amwa-86	108	24	about	about	ADP
amwa-86	108	25	creativity	creativity	NOUN
amwa-86	108	26	in	in	ADP
amwa-86	108	27	medical	medical	ADJ
amwa-86	108	28	communication	communication	NOUN
amwa-86	108	29	and	and	CCONJ
amwa-86	108	30	to	to	ADP
amwa-86	108	31	haifa	haifa	PROPN
amwa-86	108	32	kassis	kassis	NOUN
amwa-86	108	33	for	for	ADP
amwa-86	108	34	feedback	feedback	NOUN
amwa-86	108	35	and	and	CCONJ
amwa-86	108	36	recommendations	recommendation	NOUN
amwa-86	108	37	to	to	PART
amwa-86	108	38	improve	improve	VERB
amwa-86	108	39	this	this	DET
amwa-86	108	40	piece	piece	NOUN
amwa-86	108	41	.	.	PUNCT
amwa-86	109	1	author	author	NOUN
amwa-86	109	2	declaration	declaration	PROPN
amwa-86	109	3	and	and	CCONJ
amwa-86	109	4	disclosures	disclosure	NOUN
amwa-86	109	5	:	:	PUNCT
amwa-86	109	6	the	the	DET
amwa-86	109	7	views	view	NOUN
amwa-86	109	8	and	and	CCONJ
amwa-86	109	9	opinions	opinion	NOUN
amwa-86	109	10	expressed	express	VERB
amwa-86	109	11	herein	herein	NOUN
amwa-86	109	12	are	be	AUX
amwa-86	109	13	those	those	PRON
amwa-86	109	14	of	of	ADP
amwa-86	109	15	the	the	DET
amwa-86	109	16	author	author	NOUN
amwa-86	109	17	and	and	CCONJ
amwa-86	109	18	do	do	AUX
amwa-86	109	19	not	not	PART
amwa-86	109	20	necessarily	necessarily	ADV
amwa-86	109	21	reflect	reflect	VERB
amwa-86	109	22	the	the	DET
amwa-86	109	23	views	view	NOUN
amwa-86	109	24	of	of	ADP
amwa-86	109	25	area	area	NOUN
amwa-86	109	26	23	23	NUM
amwa-86	109	27	,	,	PUNCT
amwa-86	109	28	its	its	PRON
amwa-86	109	29	affiliates	affiliate	NOUN
amwa-86	109	30	,	,	PUNCT
amwa-86	109	31	or	or	CCONJ
amwa-86	109	32	its	its	PRON
amwa-86	109	33	employees	employee	NOUN
amwa-86	109	34	.	.	PUNCT
amwa-86	110	1	the	the	DET
amwa-86	110	2	author	author	NOUN
amwa-86	110	3	notes	note	VERB
amwa-86	110	4	no	no	DET
amwa-86	110	5	commercial	commercial	ADJ
amwa-86	110	6	associations	association	NOUN
amwa-86	110	7	that	that	PRON
amwa-86	110	8	may	may	AUX
amwa-86	110	9	pose	pose	VERB
amwa-86	110	10	a	a	DET
amwa-86	110	11	conflict	conflict	NOUN
amwa-86	110	12	of	of	ADP
amwa-86	110	13	interest	interest	NOUN
amwa-86	110	14	in	in	ADP
amwa-86	110	15	relation	relation	NOUN
amwa-86	110	16	to	to	ADP
amwa-86	110	17	this	this	DET
amwa-86	110	18	article	article	NOUN
amwa-86	110	19	.	.	PUNCT
amwa-86	111	1	author	author	NOUN
amwa-86	111	2	contact	contact	PROPN
amwa-86	111	3	:	:	PUNCT
amwa-86	112	1	caricilli@gmail.com	caricilli@gmail.com	X
amwa-86	112	2	references	reference	NOUN
amwa-86	112	3	1	1	NUM
amwa-86	112	4	.	.	PUNCT
amwa-86	112	5	lipworth	lipworth	PROPN
amwa-86	112	6	k	k	PROPN
amwa-86	112	7	,	,	PUNCT
amwa-86	112	8	cuozzo	cuozzo	PROPN
amwa-86	112	9	s	s	PROPN
amwa-86	112	10	,	,	PUNCT
amwa-86	112	11	jones	jones	PROPN
amwa-86	112	12	b.	b.	PROPN
amwa-86	112	13	how	how	SCONJ
amwa-86	112	14	medcomms	medcomms	NOUN
amwa-86	112	15	has	have	AUX
amwa-86	112	16	risen	rise	VERB
amwa-86	112	17	to	to	ADP
amwa-86	112	18	the	the	DET
amwa-86	112	19	covid-19	covid-19	PROPN
amwa-86	112	20	challenge	challenge	NOUN
amwa-86	112	21	.	.	PUNCT
amwa-86	113	1	the	the	DET
amwa-86	113	2	difference	difference	NOUN
amwa-86	113	3	collective	collective	ADJ
amwa-86	113	4	website	website	NOUN
amwa-86	113	5	.	.	PUNCT
amwa-86	114	1	published	publish	VERB
amwa-86	114	2	june	june	PROPN
amwa-86	114	3	10	10	NUM
amwa-86	114	4	,	,	PUNCT
amwa-86	114	5	2020	2020	NUM
amwa-86	114	6	.	.	PUNCT
amwa-86	115	1	accessed	access	VERB
amwa-86	115	2	september	september	PROPN
amwa-86	115	3	8	8	NUM
amwa-86	115	4	,	,	PUNCT
amwa-86	115	5	2021	2021	NUM
amwa-86	115	6	.	.	PUNCT
amwa-86	116	1	https://	https://	PROPN
amwa-86	116	2	thedifferencecollective.com/medcomms-rises-to-the-covid-19challenge/	thedifferencecollective.com/medcomms-rises-to-the-covid-19challenge/	PROPN
amwa-86	116	3	2	2	NUM
amwa-86	116	4	.	.	PUNCT
amwa-86	116	5	graham	graham	PROPN
amwa-86	116	6	m.	m.	PROPN
amwa-86	116	7	how	how	SCONJ
amwa-86	116	8	a	a	DET
amwa-86	116	9	stay	stay	VERB
amwa-86	116	10	-	-	PUNCT
amwa-86	116	11	at	at	ADP
amwa-86	116	12	-	-	PUNCT
amwa-86	116	13	home	home	NOUN
amwa-86	116	14	year	year	NOUN
amwa-86	116	15	accelerated	accelerate	VERB
amwa-86	116	16	three	three	NUM
amwa-86	116	17	trends	trend	NOUN
amwa-86	116	18	in	in	ADP
amwa-86	116	19	the	the	DET
amwa-86	116	20	advertising	advertising	NOUN
amwa-86	116	21	industry	industry	NOUN
amwa-86	116	22	.	.	PUNCT
amwa-86	117	1	cnbc	cnbc	PROPN
amwa-86	117	2	website	website	NOUN
amwa-86	117	3	.	.	PUNCT
amwa-86	118	1	published	publish	VERB
amwa-86	118	2	march	march	PROPN
amwa-86	118	3	13	13	NUM
amwa-86	118	4	,	,	PUNCT
amwa-86	118	5	2021	2021	NUM
amwa-86	118	6	.	.	PUNCT
amwa-86	119	1	accessed	access	VERB
amwa-86	119	2	september	september	PROPN
amwa-86	119	3	8	8	NUM
amwa-86	119	4	,	,	PUNCT
amwa-86	119	5	2021	2021	NUM
amwa-86	119	6	.	.	PUNCT
amwa-86	120	1	https://www.cnbc.com/2021/03/13/	https://www.cnbc.com/2021/03/13/	X
amwa-86	120	2	how	how	SCONJ
amwa-86	120	3	-	-	PUNCT
amwa-86	120	4	covid-19	covid-19	ADV
amwa-86	120	5	-	-	PUNCT
amwa-86	120	6	changed	change	VERB
amwa-86	120	7	-	-	PUNCT
amwa-86	120	8	the	the	DET
amwa-86	120	9	-	-	PUNCT
amwa-86	120	10	advertising	advertising	NOUN
amwa-86	120	11	-	-	PUNCT
amwa-86	120	12	industry-.html	industry-.html	PROPN
amwa-86	120	13	3	3	NUM
amwa-86	120	14	.	.	PUNCT
amwa-86	121	1	veksner	veksner	PROPN
amwa-86	121	2	s.	s.	PROPN
amwa-86	121	3	how	how	SCONJ
amwa-86	121	4	to	to	PART
amwa-86	121	5	make	make	VERB
amwa-86	121	6	it	it	PRON
amwa-86	121	7	as	as	ADP
amwa-86	121	8	an	an	DET
amwa-86	121	9	advertising	advertising	NOUN
amwa-86	121	10	creative	creative	NOUN
amwa-86	121	11	.	.	PUNCT
amwa-86	122	1	london	london	PROPN
amwa-86	122	2	:	:	PUNCT
amwa-86	122	3	laurence	laurence	PROPN
amwa-86	122	4	king	king	PROPN
amwa-86	122	5	publishing	publishing	PROPN
amwa-86	122	6	ltd	ltd	PROPN
amwa-86	122	7	;	;	PUNCT
amwa-86	122	8	2010	2010	NUM
amwa-86	122	9	.	.	PUNCT
amwa-86	123	1	4	4	X
amwa-86	123	2	.	.	X
amwa-86	123	3	how	how	SCONJ
amwa-86	123	4	to	to	PART
amwa-86	123	5	create	create	VERB
amwa-86	123	6	a	a	DET
amwa-86	123	7	good	good	ADJ
amwa-86	123	8	advertising	advertising	NOUN
amwa-86	123	9	brief	brief	NOUN
amwa-86	123	10	.	.	PUNCT
amwa-86	124	1	digital	digital	ADJ
amwa-86	124	2	school	school	NOUN
amwa-86	124	3	of	of	ADP
amwa-86	124	4	marketing	marketing	NOUN
amwa-86	124	5	website	website	NOUN
amwa-86	124	6	.	.	PUNCT
amwa-86	125	1	published	publish	VERB
amwa-86	125	2	december	december	PROPN
amwa-86	125	3	10	10	NUM
amwa-86	125	4	,	,	PUNCT
amwa-86	125	5	2019	2019	NUM
amwa-86	125	6	.	.	PUNCT
amwa-86	126	1	accessed	access	VERB
amwa-86	126	2	september	september	PROPN
amwa-86	126	3	9	9	NUM
amwa-86	126	4	,	,	PUNCT
amwa-86	126	5	2021	2021	NUM
amwa-86	126	6	.	.	PUNCT
amwa-86	127	1	https://digitalschoolofmarketing.co.za/blog/how-to-develop-agood-advertising-brief/	https://digitalschoolofmarketing.co.za/blog/how-to-develop-agood-advertising-brief/	NUM
amwa-86	127	2	5	5	NUM
amwa-86	127	3	.	.	PUNCT
amwa-86	127	4	amwa	amwa	PROPN
amwa-86	127	5	code	code	PROPN
amwa-86	127	6	of	of	ADP
amwa-86	127	7	ethics	ethic	NOUN
amwa-86	127	8	.	.	PUNCT
amwa-86	128	1	american	american	PROPN
amwa-86	128	2	medical	medical	PROPN
amwa-86	128	3	writers	writers	PROPN
amwa-86	128	4	association	association	NOUN
amwa-86	128	5	website	website	NOUN
amwa-86	128	6	.	.	PUNCT
amwa-86	129	1	updated	update	VERB
amwa-86	129	2	june	june	PROPN
amwa-86	129	3	2008	2008	NUM
amwa-86	129	4	.	.	PUNCT
amwa-86	130	1	accessed	access	VERB
amwa-86	130	2	september	september	PROPN
amwa-86	130	3	12	12	NUM
amwa-86	130	4	,	,	PUNCT
amwa-86	130	5	2021	2021	NUM
amwa-86	130	6	.	.	PUNCT
amwa-86	131	1	https://	https://	PROPN
amwa-86	131	2	www.amwa.org/general/custom.asp?page=code_of_ethics	www.amwa.org/general/custom.asp?page=code_of_ethics	PROPN
amwa-86	131	3	6	6	NUM
amwa-86	131	4	.	.	PUNCT
amwa-86	132	1	the	the	DET
amwa-86	132	2	office	office	NOUN
amwa-86	132	3	of	of	ADP
amwa-86	132	4	prescription	prescription	NOUN
amwa-86	132	5	drug	drug	NOUN
amwa-86	132	6	promotion	promotion	NOUN
amwa-86	132	7	.	.	PUNCT
amwa-86	133	1	us	we	PRON
amwa-86	133	2	food	food	NOUN
amwa-86	133	3	and	and	CCONJ
amwa-86	133	4	drug	drug	PROPN
amwa-86	133	5	administration	administration	NOUN
amwa-86	133	6	website	website	NOUN
amwa-86	133	7	.	.	PUNCT
amwa-86	134	1	updated	update	VERB
amwa-86	134	2	july	july	PROPN
amwa-86	134	3	1	1	NUM
amwa-86	134	4	,	,	PUNCT
amwa-86	134	5	2021	2021	NUM
amwa-86	134	6	.	.	PUNCT
amwa-86	135	1	accessed	access	VERB
amwa-86	135	2	september	september	PROPN
amwa-86	135	3	11	11	NUM
amwa-86	135	4	,	,	PUNCT
amwa-86	135	5	2021	2021	NUM
amwa-86	135	6	.	.	PUNCT
amwa-86	136	1	https://www.fda.gov/about-fda/center-drug-evaluationand-research-cder/office-prescription-drug-promotion-opdp	https://www.fda.gov/about-fda/center-drug-evaluationand-research-cder/office-prescription-drug-promotion-opdp	VERB
amwa-86	136	2	7	7	NUM
amwa-86	136	3	.	.	PUNCT
amwa-86	136	4	dankiewicz	dankiewicz	PROPN
amwa-86	136	5	e.	e.	PROPN
amwa-86	136	6	time	time	NOUN
amwa-86	136	7	to	to	PART
amwa-86	136	8	review	review	VERB
amwa-86	136	9	your	your	PRON
amwa-86	136	10	promotional	promotional	ADJ
amwa-86	136	11	review	review	NOUN
amwa-86	136	12	?	?	PUNCT
amwa-86	137	1	best	good	ADJ
amwa-86	137	2	practices	practice	NOUN
amwa-86	137	3	in	in	ADP
amwa-86	137	4	the	the	DET
amwa-86	137	5	us	us	PROPN
amwa-86	137	6	.	.	PUNCT
amwa-86	138	1	dia	dia	PROPN
amwa-86	138	2	website	website	PROPN
amwa-86	138	3	.	.	PUNCT
amwa-86	139	1	accessed	access	VERB
amwa-86	139	2	september	september	PROPN
amwa-86	139	3	12	12	NUM
amwa-86	139	4	,	,	PUNCT
amwa-86	139	5	2021	2021	NUM
amwa-86	139	6	.	.	PUNCT
amwa-86	140	1	https://globalforum.diaglobal.org/issue/april-2021/time-to-reviewyour-promotional-review/	https://globalforum.diaglobal.org/issue/april-2021/time-to-reviewyour-promotional-review/	PROPN
amwa-86	140	2	8	8	NUM
amwa-86	140	3	.	.	PUNCT
amwa-86	141	1	ross	ross	PROPN
amwa-86	141	2	c.	c.	PROPN
amwa-86	141	3	creativity	creativity	NOUN
amwa-86	141	4	in	in	ADP
amwa-86	141	5	health	health	NOUN
amwa-86	141	6	communications	communication	NOUN
amwa-86	141	7	.	.	PUNCT
amwa-86	142	1	pmgroup	pmgroup	NOUN
amwa-86	142	2	website	website	NOUN
amwa-86	142	3	.	.	PUNCT
amwa-86	143	1	published	publish	VERB
amwa-86	143	2	december	december	PROPN
amwa-86	143	3	10	10	NUM
amwa-86	143	4	,	,	PUNCT
amwa-86	143	5	2014	2014	NUM
amwa-86	143	6	.	.	PUNCT
amwa-86	144	1	accessed	access	VERB
amwa-86	144	2	september	september	PROPN
amwa-86	144	3	1	1	NUM
amwa-86	144	4	,	,	PUNCT
amwa-86	144	5	2021	2021	NUM
amwa-86	144	6	.	.	PUNCT
amwa-86	145	1	http://www.pmlive.com/pharma_news/creativity_in_health	http://www.pmlive.com/pharma_news/creativity_in_health	NOUN
amwa-86	145	2	_	_	NOUN
amwa-86	145	3	communications_617873	communications_617873	VERB
amwa-86	145	4	9	9	NUM
amwa-86	145	5	.	.	PUNCT
amwa-86	145	6	angoff	angoff	PROPN
amwa-86	145	7	nr	nr	PROPN
amwa-86	145	8	.	.	PUNCT
amwa-86	145	9	making	make	VERB
amwa-86	145	10	a	a	DET
amwa-86	145	11	place	place	NOUN
amwa-86	145	12	for	for	ADP
amwa-86	145	13	emotions	emotion	NOUN
amwa-86	145	14	in	in	ADP
amwa-86	145	15	medicine	medicine	NOUN
amwa-86	145	16	.	.	PUNCT
amwa-86	146	1	yale	yale	PROPN
amwa-86	146	2	j	j	PROPN
amwa-86	146	3	health	health	PROPN
amwa-86	146	4	policy	policy	NOUN
amwa-86	146	5	law	law	NOUN
amwa-86	146	6	ethics	ethic	NOUN
amwa-86	146	7	.	.	PUNCT
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amwa-86	147	2	.	.	PUNCT
amwa-86	148	1	https://digitalcommons.law.yale.edu/	https://digitalcommons.law.yale.edu/	PROPN
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amwa-86	148	7	alliance	alliance	NOUN
amwa-86	148	8	for	for	ADP
amwa-86	148	9	continuing	continue	VERB
amwa-86	148	10	education	education	NOUN
amwa-86	148	11	in	in	ADP
amwa-86	148	12	the	the	DET
amwa-86	148	13	health	health	NOUN
amwa-86	148	14	professions	profession	NOUN
amwa-86	148	15	january	january	PROPN
amwa-86	148	16	12	12	NUM
amwa-86	148	17	-	-	SYM
amwa-86	148	18	15	15	NUM
amwa-86	148	19	,	,	PUNCT
amwa-86	148	20	2022	2022	NUM
amwa-86	148	21	aurora	aurora	PROPN
amwa-86	148	22	,	,	PUNCT
amwa-86	148	23	colorado	colorado	PROPN
amwa-86	148	24	https://www.acehp.org/annual-conference	https://www.acehp.org/annual-conference	PROPN
amwa-86	148	25	european	european	ADJ
amwa-86	148	26	meeting	meeting	NOUN
amwa-86	148	27	of	of	ADP
amwa-86	148	28	ismpp	ismpp	PROPN
amwa-86	148	29	january	january	PROPN
amwa-86	148	30	25	25	NUM
amwa-86	148	31	-	-	SYM
amwa-86	148	32	26	26	NUM
amwa-86	148	33	,	,	PUNCT
amwa-86	148	34	2022	2022	NUM
amwa-86	148	35	london	london	PROPN
amwa-86	148	36	,	,	PUNCT
amwa-86	148	37	uk	uk	PROPN
amwa-86	148	38	https://www.ismpp.org/european-meeting	https://www.ismpp.org/european-meete	VERB
amwa-86	148	39	american	american	ADJ
amwa-86	148	40	association	association	NOUN
amwa-86	148	41	for	for	ADP
amwa-86	148	42	the	the	DET
amwa-86	148	43	advancement	advancement	NOUN
amwa-86	148	44	of	of	ADP
amwa-86	148	45	science	science	PROPN
amwa-86	148	46	february	february	PROPN
amwa-86	148	47	17	17	NUM
amwa-86	148	48	-	-	SYM
amwa-86	148	49	20	20	NUM
amwa-86	148	50	,	,	PUNCT
amwa-86	148	51	2022	2022	NUM
amwa-86	148	52	philadelphia	philadelphia	PROPN
amwa-86	148	53	,	,	PUNCT
amwa-86	148	54	pennsylvania	pennsylvania	PROPN
amwa-86	148	55	,	,	PUNCT
amwa-86	148	56	and	and	CCONJ
amwa-86	148	57	virtual	virtual	ADJ
amwa-86	148	58	https://meetings.aaas.org/	https://meetings.aaas.org/	NOUN
amwa-86	148	59	apha	apha	ADJ
amwa-86	148	60	annual	annual	ADJ
amwa-86	148	61	meeting	meeting	NOUN
amwa-86	148	62	&	&	CCONJ
amwa-86	148	63	exposition	exposition	PROPN
amwa-86	148	64	march	march	PROPN
amwa-86	148	65	18	18	NUM
amwa-86	148	66	-	-	SYM
amwa-86	148	67	21	21	NUM
amwa-86	148	68	,	,	PUNCT
amwa-86	148	69	2022	2022	NUM
amwa-86	148	70	san	san	PROPN
amwa-86	148	71	antonio	antonio	PROPN
amwa-86	148	72	,	,	PUNCT
amwa-86	148	73	tx	tx	PROPN
amwa-86	148	74	https://aphameeting.pharmacist.com	https://aphameeting.pharmacist.com	X
amwa-86	149	1	dia	dia	PROPN
amwa-86	149	2	europe	europe	PROPN
amwa-86	149	3	2022	2022	NUM
amwa-86	149	4	march	march	PROPN
amwa-86	149	5	29	29	NUM
amwa-86	149	6	-	-	SYM
amwa-86	149	7	31	31	NUM
amwa-86	149	8	,	,	PUNCT
amwa-86	149	9	2022	2022	NUM
amwa-86	149	10	brussels	brussels	PROPN
amwa-86	149	11	,	,	PUNCT
amwa-86	149	12	belgium	belgium	NOUN
amwa-86	149	13	,	,	PUNCT
amwa-86	149	14	and	and	CCONJ
amwa-86	149	15	virtual	virtual	ADJ
amwa-86	149	16	https://www.diaglobal.org/en/flagship/dia-europe-2022	https://www.diaglobal.org/en/flagship/dia-europe-2022	PROPN
amwa-86	149	17	aces	ace	VERB
amwa-86	149	18	annual	annual	ADJ
amwa-86	149	19	national	national	ADJ
amwa-86	149	20	conference	conference	NOUN
amwa-86	149	21	march	march	PROPN
amwa-86	149	22	31	31	NUM
amwa-86	149	23	–	–	PUNCT
amwa-86	149	24	april	april	PROPN
amwa-86	149	25	2	2	NUM
amwa-86	149	26	,	,	PUNCT
amwa-86	149	27	2022	2022	NUM
amwa-86	149	28	san	san	PROPN
amwa-86	149	29	antonio	antonio	PROPN
amwa-86	149	30	,	,	PUNCT
amwa-86	149	31	tx	tx	PROPN
amwa-86	149	32	https://aceseditors.org/conference/	https://aceseditors.org/conference/	VERB
amwa-86	149	33	annual	annual	ADJ
amwa-86	149	34	meeting	meeting	NOUN
amwa-86	149	35	of	of	ADP
amwa-86	149	36	ismpp	ismpp	PROPN
amwa-86	149	37	may	may	AUX
amwa-86	149	38	9	9	NUM
amwa-86	149	39	-	-	SYM
amwa-86	149	40	11	11	NUM
amwa-86	149	41	,	,	PUNCT
amwa-86	149	42	2022	2022	NUM
amwa-86	149	43	washington	washington	PROPN
amwa-86	149	44	,	,	PUNCT
amwa-86	149	45	dc	dc	PROPN
amwa-86	149	46	https://www.ismpp.org/annual-meeting	https://www.ismpp.org/annual-meeting	PROPN
amwa-86	149	47	stc	stc	PROPN
amwa-86	149	48	technical	technical	ADJ
amwa-86	149	49	communication	communication	NOUN
amwa-86	149	50	summit	summit	NOUN
amwa-86	149	51	may	may	AUX
amwa-86	149	52	15	15	NUM
amwa-86	149	53	-	-	SYM
amwa-86	149	54	18	18	NUM
amwa-86	149	55	,	,	PUNCT
amwa-86	149	56	2022	2022	NUM
amwa-86	149	57	virtual	virtual	ADJ
amwa-86	149	58	https://summit.stc.org	https://summit.stc.org	PROPN
amwa-86	149	59	dia	dia	PROPN
amwa-86	149	60	2022	2022	NUM
amwa-86	149	61	global	global	ADJ
amwa-86	149	62	annual	annual	ADJ
amwa-86	149	63	meeting	meeting	NOUN
amwa-86	149	64	june	june	PROPN
amwa-86	149	65	19	19	NUM
amwa-86	149	66	-	-	SYM
amwa-86	149	67	23	23	NUM
amwa-86	149	68	,	,	PUNCT
amwa-86	149	69	2022	2022	NUM
amwa-86	149	70	chicago	chicago	PROPN
amwa-86	149	71	,	,	PUNCT
amwa-86	149	72	il	il	PROPN
amwa-86	149	73	https://www.diaglobal.org/flagship/dia-2022	https://www.diaglobal.org/flagship/dia-2022	PROPN
amwa-86	149	74	calendar	calendar	NOUN
amwa-86	149	75	of	of	ADP
amwa-86	149	76	meetings	meeting	NOUN
amwa-86	149	77	please	please	INTJ
amwa-86	149	78	confirm	confirm	VERB
amwa-86	149	79	with	with	ADP
amwa-86	149	80	individual	individual	ADJ
amwa-86	149	81	meeting	meeting	NOUN
amwa-86	149	82	hosts	host	NOUN
amwa-86	149	83	https://www.acehp.org/annual-conference	https://www.acehp.org/annual-conference	PROPN
amwa-86	149	84	https://digitalcommons.law.yale.edu/yjhple/vol2/iss2/8	https://digitalcommons.law.yale.edu/yjhple/vol2/iss2/8	NUM
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amwa-86	149	87	https://thedifferencecollective.com/medcomms-rises-to-the-covid-19-challenge/	https://thedifferencecollective.com/medcomms-rises-to-the-covid-19-challenge/	NOUN
amwa-86	149	88	https://thedifferencecollective.com/medcomms-rises-to-the-covid-19-challenge/	https://thedifferencecollective.com/medcomms-rises-to-the-covid-19-challenge/	NOUN
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amwa-86	150	1	https://digitalschoolofmarketing.co.za/blog/how-to-develop-a-good-advertising-brief/	https://digitalschoolofmarketing.co.za/blog/how-to-develop-a-good-advertising-brief/	PROPN
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amwa-86	150	7	https://www.fda.gov/about-fda/center-drug-evaluation-and-research-cder/office-prescription-drug-promotion-opdp	https://www.fda.gov/about-fda/center-drug-evaluation-and-research-cder/office-prescription-drug-promotion-opdp	ADJ
amwa-86	150	8	https://www.fda.gov/about-fda/center-drug-evaluation-and-research-cder/office-prescription-drug-promotion-opdp	https://www.fda.gov/about-fda/center-drug-evaluation-and-research-cder/office-prescription-drug-promotion-opdp	NOUN
amwa-86	150	9	https://globalforum.diaglobal.org/issue/april-2021/time-to-review-your-promotional-review/	https://globalforum.diaglobal.org/issue/april-2021/time-to-review-your-promotional-review/	PRON
amwa-86	150	10	https://globalforum.diaglobal.org/issue/april-2021/time-to-review-your-promotional-review/	https://globalforum.diaglobal.org/issue/april-2021/time-to-review-your-promotional-review/	PROPN
amwa-86	150	11	https://globalforum.diaglobal.org/issue/april-2021/time-to-review-your-promotional-review/	https://globalforum.diaglobal.org/issue/april-2021/time-to-review-your-promotional-review/	PROPN
amwa-86	150	12	http://www.pmlive.com/pharma_news/creativity_in_health_communications_617873	http://www.pmlive.com/pharma_news/creativity_in_health_communications_617873	ADP
amwa-86	150	13	https://www.ismpp.org/european-meeting	https://www.ismpp.org/european-meete	VERB
amwa-86	150	14	https://meetings.aaas.org/	https://meetings.aaas.org/	PRON
amwa-86	150	15	https://aphameeting.pharmacist.com	https://aphameeting.pharmacist.com	X
amwa-86	151	1	https://www.diaglobal.org/en/flagship/dia-europe-2022	https://www.diaglobal.org/en/flagship/dia-europe-2022	PROPN
amwa-86	151	2	https://aceseditors.org/conference/	https://aceseditors.org/conference/	AUX
amwa-86	151	3	https://www.ismpp.org/annual-meeting	https://www.ismpp.org/annual-meete	VERB
amwa-86	151	4	https://summit.stc.org	https://summit.stc.org	ADJ
amwa-86	151	5	https://www.diaglobal.org/flagship/dia-2022	https://www.diaglobal.org/flagship/dia-2022	NOUN