Contents V35 N4 WINTER 2020 201 183 Figure 2. Word clouds of all social media posts on Twitter, Facebook and Instgram by the top 10 U.S. hospitals in 2019 (top, left) and January-July 2020 (top, right); as well as by the top 10 U.S. medical schools in 2019 (bottom, left) and January-July 2020 (bottom, right). Figure 2 177 FEATURE - SCIENCE SERIES SARS-CoV-2 and Influenza Virus: A Comparative Look at Their Relationships With the Respiratory System � Jennifer L. Busch FEATURE - PRACTICAL MATTERS Medical Communicators, Meet Your New Authors—Patients! � Karen L. Woolley and Tom Gegeny REPRINT Research Ethics Is a Tricycle Not a Unicycle: The Role of Researchers, Reviewers and Editors � Sam Dragga and Dan Voss RESEARCH - SOCIAL MEDIA Harnessing the Power of Social Media to Enhance Health Communication � Wenyou Ye and Liviu Aron CREATIVE WRITINGS Mentorship Is a Sanctuary � Jodi-Ann Edwards REPRINT Achieving a Work-Life Balance as Medical Writers � Barry Drees PRACTICAL MATTERS 16 Tips for Nurturing Clients Into Long-Term Relationships � Katherine Molnar-Kimber, Thomas Drake, Brian Bass, and Nicole Cooper FREELANCE FOCUS � Melissa L. Bogen, Lori De Milto, and Phyllis Minick Our contributors were asked to comment on “16 Tips for Nurturing Clients Into Long-Term Relationships” 161 168 172 177 182 183 186 190 Contents EDITOR James R. Cozzarin, ELS, MWC MANAGING EDITOR Jennifer Workman SECTION EDITORS Around the Career Block Lauren McMahon, PharmD Media and Technology Tara Ann Cartwright, PhD Practical Matters Qing Zhou, PhD, ELS Regulatory Insights Jennifer Bridgers, MS, MWC Science Series Paul C. Dolber, PhD Social Media Jennifer Minarcik, MS Statistically Speaking Thomas M. Schindler, PhD Everyday Ethics Julie Ravo, BA, MA Members Matters Govindi (Jaya) Samaranayake, PhD REGULAR CONTRIBUTORS Freelance Focus Ruwaida Vakil, MSc Brian Bass, MWC Melissa L. Bogen, ELS Sherri Bowen, MA, ELS Lori De Milto, MJ Cathryn D. Evans Gail V. Flores, PhD Phyllis Minick In the Service of Good Writing Laurie Endicott Thomas, MA, ELS EDITOR AT LARGE Haifa Kassis, MD EDITOR EMERITUS Lori L. Alexander, MTPW, ELS, MWC EDITOR IN MEMORIAM Ronald J. Sanchez 2019–2020 PRESIDENT Ann Winter-Vann, PhD 2019–2020 BOARD LIAISON/ AT-LARGE DIRECTOR R. Michelle Sauer Gehring, PhD, ELS, CRA 2019–2020 STAFF LIAISON Shari Rager, MS, CAE EXECUTIVE DIRECTOR Susan Krug, MS, CAE GRAPHIC DESIGNER Amy Boches, biographics EDITORIAL OFFICE: ManagingEditor@amwa.org. Instructions for authors available at: www.amwa.org/journal. ADVERTISING: Contact marketing@amwa.org or (240) 239-0940. All advertising is subject to acceptance by AMWA and should be for products and services relevant to professional medical communicators. AMWA is not responsible for the content of advertising and does not endorse any advertiser or its products or services. SUBSCRIPTION: The AMWA Journal is published quarterly. Subscription is included with AMWA membership. Nonmember subscriptions cost is $75 per year. CONTACT: American Medical Writers Association, 30 West Gude Drive, #525, Rockville, MD 20850-4347. Phone: (240) 238-0940; Fax: (301) 294-9006; Email: amwa@amwa.org. The AMWA Journal is in the MLA International Bibliography and selectively indexed in the Cumulative Index to Nursing and Allied Health Literature (CINAHL) print index and the CINAHL database. The opinions expressed by authors contributing to the Journal do not necessarily reflect the opinions of AMWA or the institutions with which the authors are affiliated. The association accepts no responsibility for the opinions expressed by contributors to the Journal. ©2020 American Medical Writers Association. All rights reserved, worldwide. ISSN 1075-6361 AMWA JOURNAL MISSION STATEMENT In support of the mission of the American Medical Writers Association (AMWA) and to advance the broader profession, the AMWA Journal publishes content that reflects the interests, concerns, and expertise of medical communicators. Its purpose is to inform, inspire, and motivate medical communicators. M O R E V35 N4 / 2020 191 CALENDAR OF MEETINGS 192 MEMBERS MATTERS The COVID-19 Pandemic Has Led Our South Florida Networking Group to an Important Discovery: The True Value of Networking � Larry Lynam, Marie N. Becker, and Shara N. Pantry 196 MEMBERS MATTERS ZoomZoom! How to Get Your Chapter Programs Back on the Road � J. Kelly Byram and Mia DeFino 201 ORIGINAL ARTICLE A New Credential for My CV: Zoom Concierge � Carolyn Bernstein 203 AMWA NEWS From the President / Inaugural Address � Gail V. Flores Announcing the 2020-2021 AMWA Board of Directors � Gail V. Flores A Note of Appreciation � R. Michelle Sauer Gehring 206 FROM THE EDITOR Last Word � James R. Cozzarin mailto:ManagingEditor@amwa.org http://www.amwa.org/journal mailto:marketing@amwa.org mailto:amwa@amwa.org Contents Mission Statement, Masthead