Contents V35 N2 SUMMER 2020 107 58 Figure 2. Critical appraisal of HCP-targeted literature: Role of medical writers Medical Writer Mention drug to drug comparison and dose details Mention random assignment, blinding details and comparability of groups Mention study power, P value, and confidence intervalEnsure all endpoints (positive and negative) and all subgroup analyses are reported Mention intention-to- treat results Mention absolute risk ratio and numbers needed to treat HCP, health care provider 51 RESEARCH Balancing Science and Promotion in Medical Writing � Anita Bhat and Chinmayee Joshi RESEARCH Outsourcing Services of Regulatory Submission Writing in the Pharmaceutical Industry � Yan Zhou FEATURE ICMJE Proposes a New Author Disclosure Form for Work Submitted to Medical Journals � Andrea Blotta FEATURE The AMA Manual of Style: A Guide for Authors and Editors—What’s New in the 11th Edition � Kelly Schrank, Stacy L. Christiansen, and Annette Flanagin FEATURE Lifting the Veil on Compensation for Employed Medical Communicators � Roshawn Watson AROUND THE CAREER BLOCK Strategies to Advance Your Medical Writing Career Part II: Identifying Opportunities and Developing Skills � Yanni Wang and Lindsey Summers EVERYDAY ETHICS Guiding Ethical Interactions with Health Care Professionals: Follow the Codes � Julie Ravo FREELANCE FOCUS Brian Bass, Lori De Milto, Cathryn D. Evans, and Ruwaida Vakil Why is confidence important in succeeding as a freelancer? How did you build your confidence? Why is in-person networking still important in the digital age? 51 58 62 64 70 74 77 80 Contents EDITOR James R. Cozzarin, ELS, MWC MANAGING EDITOR Jennifer Workman SECTION EDITORS Around the Career Block Lauren McMahon, PharmD Media and Technology Tara Ann Cartwright, PhD Practical Matters Qing Zhou, PhD, ELS Regulatory Insights Jennifer Bridgers, MS, MWC Science Series Paul C. Dolber, PhD Social Media Jennifer Minarcik, MS Statistically Speaking Thomas M. Schindler, PhD Everyday Ethics Julie Ravo, BA, MA Members Matters Melory Johnson, VN REGULAR CONTRIBUTORS Freelance Forum Brian Bass, MWC Melissa L. Bogen, ELS Sherri Bowen, MA, ELS Lori De Milto, MJ Cathryn D. Evans Gail Flores, PhD Phyllis Minick Ruwaida Vakil, MSc, Editor In the Service of Good Writing Laurie Endicott Thomas, MA, ELS EDITOR AT LARGE Haifa Kassis, MD EDITOR EMERITUS Lori L. Alexander, MTPW, ELS, MWC EDITOR IN MEMORIAM Ronald J. Sanchez 2019–2020 PRESIDENT Ann Winter-Vann, PhD 2019–2020 BOARD LIAISON/ AT-LARGE DIRECTOR R. Michelle Sauer Gehring, PhD, ELS, CRA 2019–2020 STAFF LIAISON Shari Rager, MS, CAE EXECUTIVE DIRECTOR Susan Krug, MS, CAE GRAPHIC DESIGNER Amy Boches, biographics EDITORIAL OFFICE: ManagingEditor@amwa.org. Instructions for authors available at: www.amwa.org/journal. ADVERTISING: Contact marketing@amwa.org or (240) 239-0940. All advertising is subject to acceptance by AMWA and should be for products and services relevant to professional medical communicators. AMWA is not responsible for the content of advertising and does not endorse any advertiser or its products or services. SUBSCRIPTION: The AMWA Journal is published quarterly. Subscription is included with AMWA membership. Nonmember subscriptions cost is $75 per year. CONTACT: American Medical Writers Association, 30 West Gude Drive, #525, Rockville, MD 20850-4347. Phone: (240) 238-0940; Fax: (301) 294-9006; Email: amwa@amwa.org. The AMWA Journal is in the MLA International Bibliography and selectively indexed in the Cumulative Index to Nursing and Allied Health Literature (CINAHL) print index and the CINAHL database. The opinions expressed by authors contributing to the Journal do not necessarily reflect the opinions of AMWA or the institutions with which the authors are affiliated. The association accepts no responsibility for the opinions expressed by contributors to the Journal. ©2020 American Medical Writers Association. All rights reserved, worldwide. ISSN 1075-6361 AMWA JOURNAL MISSION STATEMENT In support of the mission of the American Medical Writers Association (AMWA) and to advance the broader profession, the AMWA Journal publishes content that reflects the interests, concerns, and expertise of medical communicators. Its purpose is to inform, inspire, and motivate medical communicators. M O R E V35 N2 / 2020 82 STATISTICALLY SPEAKING The Evaluation of Efficacy, or How Do We Know Whether a Treatment Works? Part 1 � Thomas M. Schindler and Helen Bridge 87 MEDIA AND TECHNOLOGY Freedom to Write: New Tools for Streamlining Document Development From Start to Finish � Elizabeth Clarke and Krithi Bindal 92 SOCIAL MEDIA How Social Media Helped Prepare Me for Life in the Time of Corona � Larry Lynam 96 REPRINT Predatory Publishing – What Medical Communicators Need to Know � Andrea Bucceri, Peter Hornung, and Thomas M. Schindler 101 AMWA NEWS From the President � Ann Winter-Vann American Medical Writers Association Annual Financial Report, 2018-2019 � Julie L. Phelan Medical Writer Certified � David B. Clemow AMWA’s Second Medical Writing Executives Forum: Redefining Talent Acquisition, Development, and Engagement—Ideas to Action � Cynthia L. Kryder Exciting News. #AMWA2020 is Going Virtual! Mary Elizabeth Williams, 2020 Alvarez Award Recipient � Elise Eller