Contents V37 N4 WINTER 2022 4 6 11 19 23 25 29 35 37 40 FROM THE GUEST EDITOR The Future of Medical Writing: Gazing into the Crystal Ball � Art Gertel THEME ARTICLES The Evolution of Medical Communication � Suzanne DeVandry Globalization and the Future of Medical Writing � Julia Cooper, Jeannene Butler, Kelley Hill, Garima Pallavi, Grishma Kanchan, Jonathan Mackinnon, Renee Primus, Matthew Renda, Linda Yih, and Nan Wang Technology to Further Medical Writing: Status and Future Vision � Helle Gawrylewski and Nimita Limaye The Future of Medical Writing: A Panel of One � Lisa Chamberlain James What About the Audience? � Kimbra Edwards TOPICAL FEATURES Reflections on Working as a Medical Writer with a Disability and How Medical Writers Can Be Disability Allies � Jeanette M. Towles On to the Next Level: ClinicalTrials.gov Goes (More Fully) Plain! � Thomas M. Schindler FREELANCE FOCUS � Brian Bass, Lori De Milto, Cathryn D. Evans, and Gail V. Flores Q1: How can I prepare my freelance business for the recession? Q2: Did you freeze or increase your pricing/rates at the beginning of the pandemic? If you did, are you making any further changes to those rates now? Q3: How do you handle payments from international clients? Is there an optimal payment method that has worked for you? EVERYDAY ETHICS First, Do No Harm: Ethical Considerations Surrounding the Environmental Impact of Our Digital Content � Alisa Bonsignore 55 40 29 EDITOR-IN-CHIEF Michael G. Baker, PhD GUEST EDITOR Art Gertel, PhD MANAGING EDITOR Rachel Mosher, MA SECTION EDITORS Progress in Publications Qing Zhou, PhD, ELS Regulatory Insights Jennifer Bridgers, MS, MWC Science Series Naomi Bishop, MD Social Media Jennifer Minarcik, MS Statistically Speaking Thomas M. Schindler, PhD Everyday Ethics Julie Ravo, BA, MA Freelance Focus Ruwaida Vakil, MSc Technology Talk Kate McKiernan, MA, ELS CE Craft Corner Haifa Kassis, MD Practical Matters Elizabeth Kukielka, PharmD, MA, MS, MWC REGULAR CONTRIBUTORS Freelance Focus Brian Bass, MWC Melissa L. Bogen, ELS Sherri Bowen, MA, ELS Lori De Milto, MJ Cathryn D. Evans Gail V. Flores, PhD Phyllis Minick In the Service of Good Writing Laurie Endicott Thomas, MA, ELS EDITORS IN MEMORIAM Lori L. Alexander, MTPW, ELS, MWC Ronald J. Sanchez 2022–2023 PRESIDENT Elise Eller, PhD 2022–2023 BOARD LIAISON JoAnna Pendergrass, DVM 2022–2023 STAFF LIAISON Shari Rager, MS, CAE EXECUTIVE DIRECTOR Susan Krug, MS, CAE GRAPHIC DESIGNER Amy Boches, biographics EDITORIAL OFFICE: ManagingEditor@amwa.org. Instructions for authors available at: www.amwajournal.org. ADVERTISING: Contact marketing@amwa.org or (240) 239-0940. All advertising is subject to acceptance by AMWA and should be for products and services relevant to professional medical communicators. AMWA is not responsible for the content of advertising and does not endorse any advertiser or its products or services. SUBSCRIPTION: The AMWA Journal is published quarterly. Subscription is included with AMWA membership. Nonmember subscriptions cost is $75 per year. CONTACT: American Medical Writers Association, 30 West Gude Drive, #525, Rockville, MD 20850-4347. Phone: (240) 238-0940; Fax: (301) 294-9006; Email: amwa@amwa.org. The AMWA Journal is in the MLA International Bibliography and selectively indexed in the Cumulative Index to Nursing and Allied Health Literature (CINAHL) print index and the CINAHL database. The opinions expressed by authors contributing to the Journal do not necessarily reflect the opinions of AMWA or the institutions with which the authors are affiliated. The association accepts no responsibility for the opinions expressed by contributors to the Journal. ©2022 American Medical Writers Association. All rights reserved. ISSN 2163-5315 AMWA JOURNAL MISSION STATEMENT In support of the mission of the American Medical Writers Association (AMWA) and to advance the broader profession, the AMWA Journal publishes content that reflects the interests, concerns, and expertise of medical communicators. Its purpose is to inform, inspire, and motivate medical communicators. M O RE V37 N4 / 2022 44 CONSCIOUS WRITING The 5 Most Commonly Misused Words in Medical Writing (According to an Editor) � Crystal R. Herron 46 BIOGRAPHY William Harold Swanberg: Radiologist, Organizer, and Philanthropist � Tom Lang 52 AMWA NEWS From the President � Elise Eller Introducing the 2022–2023 Board of Directors � Elise Eller 2022 President’s Award Recipient: Kelly Byram, MS, MBA, ELS � Katrina R. Burton 55 CONFERENCE 2022 AMWA Southeast Regional Conference � Susan Krug Educational Sessions • Communicating Science to the Public • Jam Session for Early- to Mid-Career Freelancers • Public Relations in Medical Communication • Resources for Researching Medical Devices Using Publicly Available Databases • Think Like an Editor: Improving Document Quality for Regulatory Submissions 62 CALENDAR OF MEETINGS Contents http://www.amwajournal.org