Contents V39 N2 SUMMER 2024 4 6 8 11 16 20 25 28 31 34 39 43 45 FROM THE GUEST EDITOR › Kyla Ross THEME ARTICLES Copilot — Essential AI Assistant to Medical Writers › Noelle Ochotny and Mario Morel Reimagining Clinical and Regulatory Medical Writing With Generative AI › Ravi K. Ramachandran, Terris J. Linenbach, Christopher J. Ceppi, and Anita G. Modi Take the Leap! Steps to Integrate Ai Into Your Work › Jenni Pickett and Mandy Pennington TOPICAL FEATURES The Business of Medical Writing: Financial Acumen - Part 3 › Joan Affleck, Dominic De Bellis, Brian Bass, and Jeanette M. Towles Preventing Chaos: The Critical Role of the Submission Lead › Anjana Bose, Mark Bowlby, Brenda Taylor, and Steve Sibley ORIGINAL RESEARCH Informed Consent Writing: Facing the Patient is in the Interest of the Sponsor › Tatiana Zhiganova, Olga Golubeva, and Maxim Belotserkovskiy AROUND THE CAREER BLOCK From Public Health to Patient Education › Cecilia Petrus and Kelly Henderson Leveraging Linkedin to Successfully Launch and Grow a Freelancing Career › Cecilia Petrus and Bhavadharini Balaji CE CRAFT CORNER Optimizing Continuing Education for Health Professionals: Incorporating Instructional Design Principles and Frameworks for Effective Learning › Claudia Prahst CONSCIOUS WRITING 5 Pitfalls to Avoid When Crafting the Study Question for a Research Manuscript › Crystal R. Herron FREELANCE FOCUS 2023 Jam Session for Seasoned Freelancers Plays to a Packed House › Brian G. Bass IN THE SERVICE OF GOOD WRITING It’s All Relative (Clauses) › Laurie Endicott Thomas Restrictive (defining): The houses that have a black roof are blue. Nonrestrictive (modifying): The houses, which have a black roof, are blue. 45 34 16 EDITOR-IN-CHIEF Michael G. Baker, PhD GUEST EDITOR Kyla Ross, BS, MS MANAGING EDITOR Rachel Mosher, MA SECTION EDITORS Progress in Publications Qing Zhou, PhD, ELS Regulatory Insights Jennifer Bridgers, MS, MWC Science Series Naomi Bishop, MD Statistically Speaking Thomas M. Schindler, PhD Everyday Ethics Julie Ravo, BA, MA Freelance Focus Ruwaida Vakil, MSc CE Craft Corner Haifa Kassis, MD Practical Matters Elizabeth Kukielka, PharmD, MA, MS, MWC Around the Career Block Cecilia Petrus, MSc Technology Talk Kyla Ross, BS, MS REGULAR CONTRIBUTORS Freelance Focus Brian G. Bass, MWC Melissa L. Bogen, ELS Sherri Bowen, MA, ELS Lori De Milto, MJ Cathryn D. Evans Gail V. Flores, PhD Alex Howson, PhD Phyllis Minick In the Service of Good Writing Laurie Endicott Thomas, MA, ELS Conscious Writing Crystal R. Herron, PhD, ELS EDITORS IN MEMORIAM Lori L. Alexander, MTPW, ELS, MWC Ronald J. Sanchez 2023–2024 PRESIDENT R. Michelle Sauer, PhD, ELS 2023–2024 BOARD LIAISON Qing Zhou, PhD, ELS 2023–2024 STAFF LIAISON Shari Rager, MS, CAE EXECUTIVE DIRECTOR Susan Krug, MS, CAE GRAPHIC DESIGNER Amy Boches, biographics EDITORIAL OFFICE: ManagingEditor@amwa.org. Instructions for authors available at: www.amwajournal.org. ADVERTISING: Contact marketing@amwa.org or (240) 239-0940. All advertising is subject to acceptance by AMWA and should be for products and services relevant to professional medical communicators. AMWA is not responsible for the content of advertising and does not endorse any advertiser or its products or services. SUBSCRIPTION: The AMWA Journal is published quarterly. Subscription is included with AMWA membership. Nonmember subscriptions cost is $75 per year. CONTACT: American Medical Writers Association, 9841 Washingtonian Blvd, Suite 500-26, Gaithersburg, MD 20878. Phone: (240) 238-0940; Fax: (301) 294- 9006; Email: amwa@amwa.org. The AMWA Journal is in the MLA International Bibliography and selectively indexed in the Cumulative Index to Nursing and Allied Health Literature (CINAHL) print index and the CINAHL database. The opinions expressed by authors contributing to the Journal do not necessarily reflect the opinions of AMWA or the institutions with which the authors are affiliated. The association accepts no responsibility for the opinions expressed by contributors to the Journal. ©2024 American Medical Writers Association. All rights reserved. ISSN 2163-5315 AMWA JOURNAL MISSION STATEMENT In support of the mission of the American Medical Writers Association (AMWA) and to advance the broader profession, the AMWA Journal publishes content that reflects the interests, concerns, and expertise of medical communicators. Its purpose is to inform, inspire, and motivate medical communicators. M O RE V39 N2 / 2024 PRACTICAL MATTERS 50 Help Your Clients Create More Readable Patient Education Materials › Genevieve Walker REGULATORY INSIGHT 53 Say the Right Thing: Developing a Program Lexicon for Cross-Functional Teams › Mia Nagarajan and Desmond Ryan CONFERENCE - SESSION REPORTS 57 Developing Plain Language Informed Consent Forms for Multinational Clinical Trials › Anna Shurtleff Smith 59 Plain Language With a Page Limit: Strategies for Writing 2-Page Protocol Synopses and Other Deliverables › Hanna Johnson 61 Putting Your Plain Language Writing to the Test: Getting the Most Out of User Testing › Anna Shurtleff Smith CONFERENCE - PRODUCT SHOWCASE 63 Yseop's Copilot › Moira Calder 65 Draftsmith by PerfectIt › Michael G. Baker and Katie Kelm 66 PleaseReview by Ideagen › Michael G. Baker and Kelly Schrank AMWA NEWS 67 From the President › R. Michelle Sauer 68 2023 Annual Business Meeting for AMWA Members › Kimberly M. Korwek 69 The Fifth Annual AMWA Executives Forum: Advances in Technology and the Future of Medical Writing › Shiri Diskin, Lisa Chamberlain James, Aubri Charboneau, and Daniel Wood 74 Innovate, Inform, and Inspire: Jazz Up Medical Communication › Michele W. Sequeira 75 CALENDAR OF MEETINGS e1 Communicating About and With Artificial Intelligence Applications › J. Kelly Byram Contents http://www.amwajournal.org