Contents V40 N3 FALL 2025 FROM THE GUEST EDITOR › Ben Riggs THEME ARTICLES Artificial Intelligence Bias in Health Communication: Risks and Strategies for Medical Writers › Red Thaddeus D. Miguel, Manal El Joumaa, and Rami Ali The Power and Peril of Metaphor in Health Communication › Ben Riggs Trust, Artificial Intelligence–Generated Images, and Health Communication Policy › Abbie Miller AROUND THE CAREER BLOCK Medical Writing Academy: Fostering Cross-Functional Expertise and Professional Growth › Pinki Rajeev, Julia Cooper, Linda Yih, Roopa Basrur, Sandhya Prabhu, Saxon Whittle, Sheelah Smith, and Tarranum Jaspal CONSCIOUS WRITING Strategies for Turning Fruitless Feedback Lectures into “Giftful” Discussions › Crystal R. Herron FREELANCE FOCUS › Brian Bass, Melissa L. Bogen, and Cathryn D. Evans Q1: How do you handle unexpected expenses or income fluctuations in your freelance business? What financial strategies do you employ to maintain stability? Q2: How do you handle conflicts of interest when working with multiple clients in the same therapeutic area or with competing companies? Q3: What are the most common financial mistakes you’ve made as a freelancer, and what lessons have you learned from them? IN THE SERVICE OF GOOD WRITING My Like-Hate Relationship With Word’s Grammar Checker › Laurie Endicott Thomas SCIENCE SERIES Section Editor's Note › Naomi Bishop Incretin Drug Revolution: The Challenges of Hope › Alicia Racellis 49 35 14 3 4 10 14 19 24 28 31 34 35 EDITOR-IN-CHIEF Michael G. Baker, PhD MANAGING EDITOR Rachel Mosher, MA GUEST EDITOR Ben Riggs SECTION EDITORS Around the Career Block Cecilia Petrus, MSc CE Craft Corner Haifa Kassis, MD Everyday Ethics Julie Ravo, BA, MA Freelance Focus Ruwaida Vakil, MSc Global Medical Communication Thomas M. Schindler, PhD Practical Matters Elizabeth Kukielka, PharmD, MA, MS, MWC Progress in Publications Qing Zhou, PhD, ELS Regulatory Insights Kimberly Jochman, PhD, RAC Science Series Naomi Bishop, MD Technology Talk Kyla Ross, BS, MS REGULAR COLUMNS Conscious Writing Crystal R. Herron, PhD, ELS(D) In the Service of Good Writing Laurie Endicott Thomas, MA, ELS REGULAR CONTRIBUTORS Freelance Focus Brian G. Bass, MWC Melissa L. Bogen, ELS Sherri Bowen, MA, ELS Lori De Milto, MJ Cathryn D. Evans Gail V. Flores, PhD Alex Howson, PhD Phyllis Minick EDITORS IN MEMORIAM Lori L. Alexander, MTPW, ELS, MWC Ronald J. Sanchez 2024–2025 PRESIDENT Roshawn (Shawn) Watson, PharmD, PhD, BCPS 2024–2025 BOARD LIAISON Jennifer Minarcik, MS 2024–2025 STAFF LIAISON Shari Rager, MS, CAE EXECUTIVE DIRECTOR Susan Krug, MS, CAE GRAPHIC DESIGNER Amy Boches, biographics EDITORIAL OFFICE: ManagingEditor@amwa.org. Instructions for authors available at: www.amwajournal.org. ADVERTISING: Contact marketing@amwa.org or (240) 239-0940. All advertising is subject to acceptance by AMWA and should be for products and services relevant to professional medical communicators. AMWA is not responsible for the content of advertising and does not endorse any advertiser or its products or services. SUBSCRIPTION: The AMWA Journal is published quarterly. Subscription is included with AMWA membership. Nonmember subscriptions cost is $75 per year. CONTACT: American Medical Writers Association, 9841 Washingtonian Blvd, Suite 500-26, Gaithersburg, MD 20878. Phone: (240) 238-0940; Fax: (301) 294- 9006; Email: amwa@amwa.org. The AMWA Journal is in the MLA International Bibliography and selectively indexed in the Cumulative Index to Nursing and Allied Health Literature (CINAHL) print index and the CINAHL database. The opinions expressed by authors contributing to the Journal do not necessarily reflect the opinions of AMWA or the institutions with which the authors are affiliated. The association accepts no responsibility for the opinions expressed by contributors to the Journal. ©2025 American Medical Writers Association. All rights reserved. ISSN 2163-5315 AMWA JOURNAL MISSION STATEMENT In support of the mission of the American Medical Writers Association (AMWA) and to advance the broader profession, the AMWA Journal publishes content that reflects the interests, concerns, and expertise of medical communicators. Its purpose is to inform, inspire, and motivate medical communicators. M O RE V40 N3 / 2025 42 SCIENCE SERIES Treating Pain: The Unintended Journey From Relief to Desperation › Nadia Sabeva AMWA NEWS 47 From the President › Roshawn (Shawn) Watson 48 2025 AMWA Fellows › Loretta Bohn 50 2025 Walter C. Alvarez Award Recipient: Jen Gunter, MD › Mary Ellen Shepard 51 2025 Golden Apple Award Recipient: Andrea Gwosdow, PhD › Loretta Bohn 52 2025 John P. McGovern Award Recipient: Scott Ratzan, MD, MPA › Roshawn (Shawn) Watson 53 2025 AMWA President’s Award Recipient: Theresa Singleton, PhD › Roshawn (Shawn) Watson 54 AMWA’s Health Communication Certificate Program is Coming! › Emily Viles-Monari and Genevieve Walker 56 Officer Candidate Slate for the 2025-2026 Election › Kimberly Korwek 58 CALENDAR OF MEETINGS Contents http://www.amwajournal.org