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149

REPORTS AND REVIEWS/POROČILA IN OCENE, 149–156

A NEW OPPORTUNITY FOR THE ENFORCEMENT OF 
SLOVENIAN SPORTS TOURISM?

THE 1st SCIENTIFIC CONFERENCE “SUSTAINABLE 
DEVELOPMENT OF SPORTS TOURISM’’

Portorož, Slovenia, 4th and 5th of June 2015

The directors of the first Scientific Conference entitled ‘’Sustainable Development 
of Sports Tourism’’, the Ministry of Education, Science and Sports (MIZŠ), Public 
Agency of the Republic of Slovenia to promote entrepreneurship, innovation, deve-
lopment, investment and tourism (SPIRIT SLOVENIA), University of Primorska, 
Science and Research Centre Institute for Kinesiology Research (UP SRC IKARUS), 
in collaboration with the University of Primorska, Faculty of Tourism Studies (Turi-
stica), The Slovenian Olympic Committee (OKS) and under the honorary patronage 
of the President of the Republic of Slovenia, Borut Pahor, have successfully conclu-
ded a conference which took place at the Bernardin Congress Centre on the 4th and 
5th of June 2015.

The event has successfully connected almost a hundred researchers and professors 
from fifteen different countries (from New Zealand to the United Arab Emirates), and 
encouraged them to spread scientific and professional knowledge in the field of sports 
tourism. Most of the participants shared an opinion that particularly innovative sports 
and tourism programs can directly contribute both to new employment and to the ove-
rall added value of tourism. In conclusion, it contributes positively to the visibility of 
Slovenia as a sports tourism destination.

Introductory Plenary contributions were presented by: Nigel Ross Hemmington, 
Faculty of Applied Humanities, Auckland University of Technology, New Zealand, 
Jean-Loup Chappelet, University of Lausanne, Switzerland, Stephan Penz, Deutsche 
Sportausweis, Germany, Terry Stevens, Stevens & Associates, United Britain, Mike 
Weed, Centre for Sport, Physical Education & Activity Research, Great Britain and 
Maja Uran, University of Primorska, Faculty of Tourism Studies (Turistica), Slove-
nia. The presentation of scientific evidence was followed by a professional program, 
namely, a round table where sports and tourism professionals gathered to contribute 
into a meaningful dialogue which formed a basis for the design described below in the 
conference’s conclusion.

The summary made by the organizers includes the following highlights. To begin 
with, scientific research achievements of kinesiology as a young science (which is also 
enforced in Slovenia) is confirmed to contribute to the creation of quality in sports 
and sustainably oriented sports and tourism services. Therefore, the implementation of 
kinesiology scientific knowledge in sustainable sports tourism is of vital importance. 
The enforcement of quality, both formal and non-formal lifelong learning in the field 
is emphasized as well. Attention is paid particularly to ever faster developmental pro-
grams of sports preparations for native and foreign athletes by actively including public 



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ANNALES KINESIOLOGIAE • 6 • 2015 • 2

sports infrastructure and sports clubs, as the preparations are integrated and interdisci-
plinary-based (medicine, kinesiology, nutrition, psychology, informatics, etc.). Sustain-
ably oriented major sports events are also promoted, as they have a tradition and a wide 
social and political support as well as they receive co-financing from public funds due 
to their concrete scientifically-determined and expected synergy effects. 

The development and integration of sports and tourism is proposed, such as spa and 
wellness services. What is also expected is a more effective national and local inter-mi-
nisterial coordination of interested stakeholders that have influence in shaping sports 
tourism in order to stimulate action in the sports tourism market, particularly by remo-
ving administrative and other systemic barriers. Better marketing of Slovenia’s natural 
features is also expected, as these can be used as carriers of unique sports and tourism 
services. There is also the need for even faster development of the connection between 
sports and tourism on the basis of the already appropriate road infrastructure. This 
includes the enforcement of renovation and construction of cycling lanes and sports-to-
urist hiking trails, as well as the improvement of effective sports and tourist infrastruc-
ture by renovation and modernisation. Another recommendation includes connecting 
public sports infrastructure and sports grounds with the knowledge of Slovenian sports 
experts. What needs to be used in our promotion even more is the rich Slovenian sports 
history, tradition and heritage. A wide support was also given to the modern on-line 
selling and on-line promotion of Slovenian tourism that would improve the visibility 
of Slovenia as a sports tourism destination. Innovative approaches and creativity in the 
design, marketing and organization of sustainably-oriented sports and tourism services 
were also presented as highly important.

The conference organizers will act in accordance with the given possibilities in 
favour of the enforcement of the above stated guidelines, and, thus, also contribute to 
faster and better development of sustainable sport and tourism offer in Slovenia. It was 
further stressed that they expect to be invited to cooperate in the preparation of the new 
strategy of Slovenian tourism. The event was rated as a successful activity in the further 
development of sports tourism and the Second International Scientific Conference is 
planned in 2017.

Iztok Retar, 
President of the Organizing Committee



ANNALES KINESIOLOGIAE • 6 • 2015 • 2

151

REPORTS AND REVIEWS/POROČILA IN OCENE, 149–156

NOVA PRILOŽNOST ZA UVELJAVITEV SLOVENSKEGA 
ŠPORTNEGA TURIZMA?

1. ZNANSTVENA KONFERENCA “TRAJNOSTNI RAZVOJ 
ŠPORTNEGA TURIZMA”

Portorož, Slovenija, 4. in 5. junij 2015

Organizatorji prve znanstvene konference z naslovom Trajnostni razvoj športnega 
turizma, Ministrstvo za izobraževanje, znanost in šport (MIZŠ), Javna agencija Repub-
like Slovenije za spodbujanje podjetništva, inovativnosti, razvoja, investicij in turizma 
(SPIRIT SLOVENIJA), Univerza na Primorskem, Znanstveno-raziskovalno središče, 
Inštitut za kineziološke raziskave (UP ZRS IKARUS) v sodelovanju z Univerzo na 
Primorskem, Fakulteto za turistične študije (UP FTŠ TURISTICA), Olimpijskim 
komitejem Slovenije (OKS) in pod častnim pokroviteljstvom predsednika Republike 
Slovenije Boruta Pahorja, so uspešno sklenili konferenco, ki je bila v Kongresnem 
centru Bernardin 4. in 5. junija 2015.

Dogodek je uspešno povezal skoraj sto raziskovalcev in profesorjev iz 15 držav od 
Nove Zelandije pa do Združenih arabskih emiratov ter jih spodbudil k širjenju znanst-
venih in strokovnih spoznanj na področju športnega turizma. Prevladovalo je stališče, 
da lahko predvsem inovativni športnoturistični programi neposredno prispevajo nova 
delovna mesta in so dodana vrednost turizma ter prispevajo k prepoznavnosti Slovenije 
kot tudi športnoturistične destinacije.

Uvodne plenarne prispevke so predstavili: Nigel Ross Hemmington, Faculty of 
Applied Humanities, Auckland University of Technology, Nova Zelandija, Jean-Loup 
Chappelet, University of Lausanne, Švica, Stephan Penz, Deutsche Sportausweis, 
Nemčija, Terry Stevens, Stevens & Associates, Velika Britanija, Mike Weed, Centre 
for Sport, Physical Education & Activity Research, Velika Britanija in Maja Uran, Uni-
verza na Primorskem, Fakulteta za turistične študije (UP FTŠ TURISTICA), Slovenija. 
Znanstvenemu delu je sledil strokovni program, ki je zlasti z organizacijo okrogle mize 
športnim in turističnim strokovnjakom omogočil poglobljeno strokovno razpravo – 
podlago za oblikovanje v nadaljevanju predstavljenih zaključkov konference.

Organizatorji namreč ugotavljajo, da lahko znanstvenoraziskovalni dosežki kine-
ziologije kot mlade vede, ki se uveljavlja tudi v Sloveniji, prispevajo k oblikovanju 
kakovostnih in trajnostjo naravnanih športnoturističnih storitev, in se zato zavzemajo 
za implementacijo kinezioloških znanstvenih spoznanj pri oblikovanju trajnostne špor-
tnoturistične ponudbe. Poudarjajo uveljavljanje kakovostnega, tako formalnega kot 
neformalnega in priložnostnega vseživljenjskega učenja na področju športnega tur-
izma. Posebno pozornost namenjajo še hitrejšemu razvoju programov športnih priprav 
domačih in tujih športnikov z vključevanjem javne športne infrastrukture in športnih 
klubov, ki so celostno in interdisciplinarno zasnovane (medicina, kineziologija, nu-
tricistika, psihologija, informatika …). Spodbujajo organizacijo predvsem trajnostno 
naravnanih velikih mednarodnih športnih dogodkov, ki imajo tradicijo in so širše 



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družbeno in politično podprti ter sofinancirani z javnimi sredstvi zaradi konkretno 
znanstveno ugotovljenih pričakovanih sinergijskih učinkov. 

Zavzemajo se za razvoj in povezavo športnoturističnih zdraviliških in welness sto-
ritev ter pričakujejo učinkovitejše nacionalno in lokalno medresorsko usklajevanje 
deležnikov, ki vplivajo na oblikovanje športnega turizma, kar bi spodbudilo delovanje 
na športnoturističnem trgu zlasti z odpravljanjem administrativnih in drugih sistem-
skih ovir. Pričakujejo boljše trženje naravnih danosti Slovenije, ki jih lahko uporabimo 
kot nosilce unikatnih športnoturističnih storitev. Opozarjajo na potrebno okrepitev ak-
tivnosti za še hitrejši razvoj povezave med športom in turizmom na podlagi že primerne 
cestne infrastrukture, uveljavljanje prenove in gradnje kolesarskih in športnoturistič-
nih pešpoti ter izboljšanje učinkovitost športnoturistične infrastrukture z domišljenimi 
prenovami in posodobitvami. Priporočajo povezovanje javnih športnih infrastrukurnih 
objektov in površin ter znanje slovenskih športnih strokovnjakov. Zavzemajo se še za 
bolj učinkovito trženje bogate slovenske športne zgodovine, tradicije in izročila ter 
predlagajo okrepitev sodobne zlasti e-prodajne poti in aktivnosti slovenskega turizma 
ter tako izboljšanje prepoznavnosti Slovenije tudi kot športnoturistične destinacije. 
Zavzemajo se za inovativne pristope in kreativnost pri oblikovanju, trženju in orga-
niziranju trajnostno naravnanih športnoturističnih storitev.

Organizatorji konference se bodo skladno z zmožnostmi zavzeli za uveljavljanje 
navedenih usmeritev ter tudi tako prispevali k hitrejšemu in h kakovostnejšemu raz-
voju trajnostne športnoturistične ponudbe v Sloveniji. Poleg tega še poudarjajo, da 
pričakujejo povabilo pri pripravi nove strategije turizma Slovenije, ocenjujejo dogodek 
kot uspešno aktivnost pri nadaljnjem razvijanju športnega turizma in načrtujejo 2. 
mednarodno znanstveno konferenco v letu 2017.

Iztok Retar,
predsednik organizacijskega odbora


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