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MARTIN GRUBER, 2022, Sharing the Camera. A Guide to Collaborative Ethnographic 

Filmmaking, Sean Kingston Publishing, 182 pp., ISBN: 978-1-912385-44-77  

Keywords: collaboration, ethnographic film, Indigenous media, participatory video, toolkit 

 

This book offers a comprehensive and inspiring introduction to what Gruber describes as 

collaborative ethnographic filmmaking, which combines ideas and methods from the fields of 

ethnographic film, Indigenous media and participatory video. The emphasis is on collaboration, 

not just as a buzzword, but as a conscientious effort to work with a diversity of persons in the 

process of making film, ideally of a high aesthetic quality and cinematic complexity. It is all 

about sharing the camera, because even inexperienced people can learn to make film, for 

instance through hands-on workshops facilitated by researchers and/or filmmakers. And when 

researchers give up control over the camera, people we work with can take power over their 

own filmic representation and create their own films. Collaborative ethnographic filmmaking 

makes a lot of sense and Gruber shows us how it can be done. He openly shares his experiences, 

even his mistakes, in a tone of experimental curiosity and courageous reflexivity. Written in a 

very readable style, the book is structured into two parts.   

Part I outlines a toolkit for collaborative filmmaking, following a carefully selected theoretical 

and methodological framework. This framework draws on concepts and methods in 

ethnographic filmmaking, Indigenous media and participatory video, which are treated in 

separate chapters. Focusing on participation and collaboration, the book provides a 

comprehensive overview of these fields, serving as a useful introduction for scholars from 

various disciplines. For instance, the chapter on ethnographic filmmaking traces participatory 

filmmaking to the pioneering work of Robert Flaherty, followed by a succinct overview of the 

works of Jean Rouch, John Marshall, Judith and David MacDougall. The inclusion of Gruber’s 

various conversations with David MacDougall anchors his analysis empirically, a dialogical 

exchange between a master and apprentice. Gruber recognises the male dominance in earlier 



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ethnographic filmmaking, and makes some effort to bring forth female voices, not least the 

work of Faye Ginsburg. The judicious discussion of how these forerunners in ethnographic 

filmmaking have dealt with questions of collaboration provides an insightful history into visual 

anthropology as well as broader discussions in anthropology. 

In addition to building on the work of anthropological filmmakers, Gruber draws on Indigenous 

media and participatory video. He foregrounds the societal significance of cultural and political 

activism through Indigenous media-making, targeting local as well as international audiences. 

In addition to discussing various examples of Indigenous media production, he argues that 

recent collaborations between Indigenous media makers and anthropologists constitute some of 

the most innovative examples of contemporary audio-visual and multimodal anthropology. 

Participatory video is described as an approach aimed at enabling representatives of 

marginalized groups or communities to discuss and communicate issues of concern to them 

through video production. Participants are usually trained in basic filmmaking skills through 

workshops and guided in the filmmaking process. Although not common in anthropology, 

participatory video has been used in community film projects as well as various development 

projects, inspired by Paulo Freire’s seminal Pedagogy of the Oppressed from 1968. Gruber also 

discusses the less known but very inspiring combination of participatory video, drama and/or 

fictionalization, or what some scholars have called participatory video drama, which he also 

compares with theatre for development, traced to Augusto Boal. While acknowledging some of 

the critique against the use and misuse of participation in dominant discourses of development, 

Gruber underlines the usefulness of participatory video, both as process and product, for closer 

collaboration with various groups or communities. Part I is concluded with a short chapter 

outlining a methodological toolkit for collaborative ethnographic filmmaking, including a list 

of questions worth thinking with, grouped into three categories: initiative and focus; participant 

input; and benefits. 

In Part II, Gruber explores collaborative ethnographic filmmaking in practice, drawing on his 

own experiences in Angola, Botswana, and Namibia from 2010 to 2013. This work was carried 

out as part of the Future Okavango research project, which sought to generate an overview of 

the ecosystem of the Okavango River Basin. The project included over 130 natural and social 

scientists from various universities in Africa, Europe, and Latin America. Gruber was part of a 

sub-project focusing on stakeholder involvement and transdisciplinarity, and tasked with 

making films about the environment together with local stakeholders. This was primarily done 

through workshops in village settings, with the help of co-workers. Following a chapter on local 



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contexts, Gruber discusses his experiences of collaborative filmmaking, focusing on pre-

production, production and post-production. Through a detailed description of various activities 

and discussions, he shares insights from the filmmaking process, with candour and self-

awareness. For instance, he reflects on his own positionality as a ‘white, male, foreign expert’ 

in relationships that can be ‘hierarchical and shaped by structural racism,’ while underlining 

that ‘it is feasible (and necessary) to undermine such roles and hierarchies and (at least 

temporarily) create a safe space’ (p. 133-134). Illustrated with colour photographs, these 

chapters offer an ethnographic description of the collaborative filmmaking process, combining 

thick description with astute analysis.  Part II is concluded with two short chapters, outlining 

spheres of participation and collaboration, as well as a closing argument on how sharing the 

camera makes a difference.  

The films discussed in Part II are available online at https://vimeo.com/channels/collaborate. In 

Liparu Lyetu-Our Life (32 minutes) we can see how well villagers in Northern Namibia 

managed to master the art of filmmaking, expertly shooting various scenes that capture their 

use of natural resources, combined with interviews with various experts. Although Gruber 

himself was hesitant about the expert interviews, fearing they would reproduce hierarchies, the 

villagers insisted on including them, and he admits that by doing so, they actually reversed 

power relations. This goes to show what a difference sharing the camera can make. 

Sharing the Camera will hopefully inspire more anthropologists to explore collaborative 

filmmaking, not least to push forward more innovative forms of multimodal anthropology. In 

my own experience, passing on the camera to interlocutors and giving them the freedom to film 

what they want changes the research dynamics in rewarding ways. Inspired by MacDougall’s 

work on social aesthetics in the Doon school (1999) and Pink’s method of walking with video 

(2007), I walked with teachers and students at an arts college in Tanzania, while they filmed 

what they thought was interesting on campus (Uimonen 2012). Participants found this research 

method to be fun as well as empowering, as they took charge of the research process, while I 

got insights that I would not have obtained in any other way. More recently, I gave a diver in 

Tanzania a GoPro camera so he could film under water. He had never held a GoPro, yet he 

managed to get great footage of sea cucumbers in their habitat. To my surprise, the diver also 

took some creative initiative, turning the camera to capture a small fish in front of his face, thus 

taking an underwater selfie. When we looked at his footage later on he was very enthusiastic 

and asked when we could film again. This goes to show what a difference sharing the camera 

can make. And how much fun it can be to do so.    

https://vimeo.com/channels/collaborate


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Paula Uimonen is Professor of Social Anthropology at Stockholm University. She is 

specialized in anthropology of art, digital media, visual culture, world literature, ocean and 

water. Her current research project Swahili Ocean Worlds explores environmental and social 

sustainability in fishing communities in Tanzania, through multi-sited and multisensory 

fieldwork. This collaborative research project is carried out with researchers from University 

of Dar es Salaam and funded by the Swedish Research Council (2022-2024). Paula is also 

involved in the Decolonizing Research Methodologies project, which is a collaborative effort 

between universities in Burkina Faso, Mali, Sweden and Tanzania. Paula’s recent open access 

publications include the article “Spiritual Relationality in Swahili Ocean Worlds” (2021, 

special issue on water in kritisk etnografi), the monograph Invoking Flora Nwapa. Nigerian 

Women Writers, Femininity and Spirituality in World Literature (2020, Stockholm University 

Press), and the book chapter “One World Literature with Chinua Achebe and Flora Nwapa,” 

in Claiming Space. Locations and Orientations in World Literatures (2021, Bloomsbury 

Academic).  

Works Cited: 

MacDougall, David. “Social Aesthetics and the Doon School.” Visual Anthropology Review 15 no 1 

(1999): 3-20. 

Pink, Sarah. “Walking with Video.” Visual Studies 22 no 3 (2007): 240-252. 

Uimonen, Paula. Digital Drama. Teaching and Learning Art and Media in Tanzania. New York: 

Routledge, 2012. http://innovativeethnographies.net/digitaldrama  

 

 

© 2023 Paula Uimonen 

 

https://www.su.se/english/research/research-projects/swahili-ocean-worlds-fishing-communities-and-sea-sustainability-in-tanzania
http://www.afrikastudier.uu.se/en/project/decolonizing-research-methodologies/
http://innovativeethnographies.net/digitaldrama

	MARTIN GRUBER, 2022, Sharing the Camera. A Guide to Collaborative Ethnographic Filmmaking, Sean Kingston Publishing, 182 pp., ISBN: 978-1-912385-44-77
	Keywords: collaboration, ethnographic film, Indigenous media, participatory video, toolkit
	This book offers a comprehensive and inspiring introduction to what Gruber describes as collaborative ethnographic filmmaking, which combines ideas and methods from the fields of ethnographic film, Indigenous media and participatory video. The emphasi...
	Part I outlines a toolkit for collaborative filmmaking, following a carefully selected theoretical and methodological framework. This framework draws on concepts and methods in ethnographic filmmaking, Indigenous media and participatory video, which a...
	In addition to building on the work of anthropological filmmakers, Gruber draws on Indigenous media and participatory video. He foregrounds the societal significance of cultural and political activism through Indigenous media-making, targeting local a...
	In Part II, Gruber explores collaborative ethnographic filmmaking in practice, drawing on his own experiences in Angola, Botswana, and Namibia from 2010 to 2013. This work was carried out as part of the Future Okavango research project, which sought t...
	The films discussed in Part II are available online at https://vimeo.com/channels/collaborate. In Liparu Lyetu-Our Life (32 minutes) we can see how well villagers in Northern Namibia managed to master the art of filmmaking, expertly shooting various s...
	Sharing the Camera will hopefully inspire more anthropologists to explore collaborative filmmaking, not least to push forward more innovative forms of multimodal anthropology. In my own experience, passing on the camera to interlocutors and giving the...
	Works Cited:

