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Neoliberalism, its critics and the modes of a known genre  
 
Reviewed by Dr. Juan M. del Nido 
 
Neoliberalism from Below: Popular Pragmatics & Baroque Economies, by Verónica 
Gago, translated by Liz Mason-Deese, Durham, NC, Duke University Press, 2017. 
 
 
Keywords: neoliberalism, Argentina, Buenos Aires, political theory, neoextractivism 
 
 
Neoliberalism may have lost legitimacy as a state-directed political project, Verónica Gago 

tells us in Neoliberalism from Below, but its protean elements infect the logics of social 

relations even amongst those who are understood to suffer from it the most. The book focuses 

on a subset of the latter, the micro-merchants, producers and immigrants of Buenos Aires’ La 

Salada, one of the world’s largest markets of counterfeit merchandise, as well as the 

workshops/sweatshops where they eat, sleep, produce and reproduce garments and social 

relations, and the shantytowns where they live. Gago’s argument is that the calculative, 

instrumental reasoning at the heart of the neoliberal self and project suffuses a strategic 

conatus, in the Spinozan sense of a restless, organic perseverance in being. Conatus 

overflows the “cold calculations” of neoliberal reasoning, Gago continues, resulting in a 

“vitalist pragmatic”: these immigrants’ affective, multimodal, embodied orientation to the 

economies they inhabit, irreducible to dichotomies of public/private, modernity/tradition, 

individual/society and others that the Argentine state and its neoliberal modernity try to cram 

them into.  

 

The first two chapters introduce La Salada, its people and economies, and Gago’s highly 

intricate theoretical reservoir: a Spinoza-Deleuze-post-colonial tradition combined with 

feminist critical theory and political economy. The aptly named “baroque economies” 

emerging at this very busy intersection through the immigrants’ communitarian capital: 

embedded in networks entwining kinship, production and political representation, these 

immigrants take advantage of, and are taken advantage of, because of the “commons” formed 



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in the obligations and reciprocity that mobilize them and other resources across the lower 

third of South America. The third and fourth chapters study how communitarian capital is put 

to work and how Buenos Aires judges, governmental authorities, NGOs, police forces and 

middle class cultural representations frame these immigrants and their relations as abusive, 

exploitative, “traditional,” underdeveloped or subject to moral codes beyond economics (and 

crucially, beyond Argentine labor laws). The fifth and sixth chapters explore these 

immigrants’ capacity to constitute themselves as a collective actor beyond the neoliberal 

understanding of associative life, freedom and individuality, as well as their use of space in 

the city and their relations with the rest of Buenos Aires in infrastructural, economic and 

political terms.  

 

This edition is a translation of Gago’s La Razón Neoliberal, published in Spanish for an 

Argentinian audience in 2014, which was quickly taken up by Latin American academics, 

among whom the author is a very well-known and highly respected intellectual spearheading 

the battles of feminism, decoloniality and other social movements that are waging now. 

Beyond the biographical anecdote, this matters because this linguistic transposition into 

English has not been met with an equivalent contextual, and especially epistemological, 

counterpart. The author’s references to Peronism, Argentina’s most powerful political myth 

(27, 52) and crucial to understanding certain possibilities of popular politics quite relevant to 

the argument (230), are lost to a reader unfamiliar with the Argentine context. As a more 

epistemological example, the “national and popular will” (28, see also 63) seems at face 

value a neutral reference to the nation and the people, yet its original version, nacional y 

popular, was fundamentally attached to the Kirchner administrations in Argentina (2003-

2015), and to a very specific discourse on Argentine politics; lost in translation, the unaware 

reader cannot even reflect on the possibility of problematizing it, even if to agree with it. 

Similarly, whereas the author’s use of “neoliberal” and “liberal” as wholly interchangeable 

(4, 161, 220-222, 233…) is a common (and pejorative) rhetorical strategy amongst Argentine 

intellectual and social militancy, their unedited rendition in English is conversationally 

confusing at best (in certain contexts cultural liberalism and economic neoliberalism are 

antagonists) and passes for theoretical imprecision at worst.  

 

The book’s position in the by now modular genre of militant anthropology against 

neoliberalism further compounds the potential for imprecision beyond matters of 

epistemological translation. Gago theorizes neoliberalism only through Foucault’s work on it 



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(154-160), a recurrent touchstone among social scientists outside of economics. Declaring it 

“impossible to define (…) in an homogenous way” (160), she distils neoliberalism as “the 

cold and restricted idea of liberal (sic) calculation” (10) and proceeds to add something 

defined as irreducible to such calculation: conatus, communitarian vitality, vitalist pragmatic, 

vitalism, resistance and so forth. This is a common strategy in the genre: compensate for an 

allegedly undersocialized individual with a cultural, affective or contextual socialization 

(Callon 1998). Yet, outside extreme neoliberal orthodoxy, more interesting on account on 

being extreme and orthodox than on account of being neoliberal, the only ones understanding 

(and producing) the canonical neoclassical homo oeconomicus in as narrow, unidimensional 

and restrictive a sense are neoliberalism’s contemporary critics. Neoliberally-trained 

economists would theoretically and instinctively find Spinoza’s conatus quite at home in their 

canonically-defined self, striving to preserve their being. Readers more conversant or more 

interested in the logics and rhetoric of neoliberalism and neoclassical economics than in the 

epistemological horizon of activist anthropology might find this line of argumentation 

exhausted, contrived and possibly superseded by fertile, recent critiques in sociology, 

philosophy, history and political sciences targeting neoliberalism’s propensity to trivial 

tautology, perennial presentism, confusion of the natural and the social, etc., (Whyte 2019, 

Peck 2013, Mirowski 2019). 

 

Gago’s discussion of the micro-financialization and debt circuits that enable neo-extractivism 

to discipline and exploit precarious lives and relations even outside the market is particularly 

interesting (24-44). However, the progression of the analysis hinges on a deployment of 

usually sister categories at uneven scales and a carefully curated differential moral 

endowment of the new gap between them. The author harnesses the epic, trans-historical (and 

ultimately, moral) universality of “labor” in the Marxist sense to flesh out the abuses and 

silences of neoliberal production (88-89), yet the same sewing in the same room is then 

framed as part and parcel of an indigenous pragmatic vitalism that the author repeatedly asks 

us not to moralize (15, 18, 19, 54) or see as exploitation. Similarly, the author deploys the 

notion of “baroque economies” as fluid, immanent, non-hierarchical, bricoleur-like relational 

logics of production (69), opposed to the cold, ruthless and exploitative hierarchies of 

neoliberalism. Yet the notion of the baroque in the very sources she references (70) is 

inherently and explicitly hierarchical, as is in the Deleuzian watermark across the book, 

where the baroque is made of the lowly and the grand, the authority and the subaltern, and so 



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on. These are twinned, co-constitutive and never complete, but they define the baroque 

precisely by the hierarchy that separates them. 

 

In spite of the brilliant instances of direct ethnographic analysis, like the study of competing 

problematizations of immigrants (126-140), this is an eminently theoretical book in the 

philosophical-argumentative sense of the term (and indeed included in the press’ “social and 

political theory” collection). It would yield the most among advanced graduate students, 

readers already interested in the theoretical intersections described above or those seeking to 

problematize neoliberalism through its most popular critiques. 

 
References 
 
Callon, Michel. 1998. “Introduction: The Embeddedness of Economic Markets in 
Economics”, in The Laws of the Markets, edited by Michel Callon. 1-57. Oxford: Basil 
Blackwell. 
 
Mirowski, Philip. 2019. “How Having Reasons Became Making a Decision: The Cold War 
Rise of Decision Theory and the Invention of Rational Choice”. In The Decisionist 
Imagination: Sovereignty, Social Science and Democracy in the 20th Century, edited by 
Daniel Bessner and Nicolas Guilhot, 135-173. London: Berghahn Books. 
 
Peck, Jamie. 2010. Constructions of Neoliberal Reason. Oxford: Oxford University Press. 
 
Whyte, Jessica. 2019. The Morals of the Market: Human Rights and the Rise of 
Neoliberalism. London: Verso. 
 
 
Juan M. del Nido is a postdoctoral ESRC fellow at the Department of Social Anthropology 
at the University of Manchester, UK. His research focuses on political and economic 
reasoning; the logics, rhetoric and affect of neoclassical economics, consumption, markets 
and popular sovereignty; and new technologies. He will begin a 3-year postdoctoral 
fellowship at the Max Planck Cambridge Centre for Ethics, Economy and Social Change in 
October 2020. 
 
 
 
 
 
 
  

 
 

© 2020 Juan M. del Nido 


