id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-10035	Beauvisage, Thomas; Mellet, Kevin	The Ordinary Market For Fake Likes	2017.0	3	.pdf	application/pdf	1264	54	45	These counterfeiting practices aiming at increasing social counters are the main reason for the rise of the market for fake likes, but when the market got more mature, social media agencies realized their interest was in taking clear distance with deceptive practices. Reputation economy is positioned at the convergence of two dynamics: the expansion of quantification and performance measurements contributing to the establishment of an audit society (Espeland and Sauder, 2007), and the rise of social media marketing as an autonomous activity dealing with online reputation, seeking to identify, manage, and domesticate online participation (Mellet, 2016).	cache/spir-10035.pdf	txt/spir-10035.txt