id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-10957	Dugmore, Harry	“MISINFODEMICS”— UNPACKING THE CORE NARRATIVES OF MULTINATIONAL DRINK COMPANIES’ ONLINE MARKETING CAMPAIGNS AIMED AT YOUNG PEOPLE IN DEVELOPING COUNTRIES	2019.0	5	.pdf	application/pdf	1528	87	52	Social media marketing on popular sugar- sweetened beverages Facebook and Twitter pages in Mexico. This paper explores in particular how so-called ‘Big Food’ multinationals combine their traditional ‘sell more product’ marketing, via the relatively new overlay of their multiple social media channels, with a ‘our products are harmless’ defences via both attempts to influence the understanding of the science and their attempts to engage and shape, via social media, public discourses around health, eating, weight gain and excess kilojoule consumption-related disease.	cache/spir-10957.pdf	txt/spir-10957.txt