id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-10981	Healy, Guy Hamilton	LEVERAGING TRUST: YOUTUBE ENTERTAINERS AND THE ROLE OF PROBLEM-SOLVING IN ENGENDERING TRUST.	2019.0	4	.pdf	application/pdf	1504	90	46	But this paper suggests that any such stereotype of widespread thoughtless creators is misplaced, and instead, leading creators are doing problem-solving that is highly valued by their fan communities, who creators report can also be thoughtful and co-creative. LEVERAGING TRUST: YOUTUBE ENTERTAINERS AND THE ROLE OF PROBLEM-SOLVING IN ENGENDERING TRUST Guy Hamilton Healy QUT Negative accounts of YouTube creators can dominate mainstream media Dominant accounts of social media entertainers emphasise their roles as micro- celebrities and influencers, with some of these accounts focusing on the negative, especially their performance of dangerous and often ‘idiotic’ stunts as part of their audience-building and sustainability (Goriunova, 2012), for example the Bird Box and Tide Pod challenges.	cache/spir-10981.pdf	txt/spir-10981.txt