id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-10984	Henry, Claire	DESIGNING EFFECTIVE ONLINE ADVERTISEMENTS FOR A PREVENTION CAMPAIGN: MISTRUST AND OTHER BARRIERS	2019.0	3	.pdf	application/pdf	1313	63	40	DESIGNING EFFECTIVE ONLINE ADVERTISEMENTS FOR A PREVENTION CAMPAIGN: MISTRUST AND OTHER BARRIERS Claire Henry Massey University, Aotearoa New Zealand This paper reports on the preliminary findings of a research project that is investigating the potential for online advertisements to reduce the incidence of Child Sexual Abuse Material (CSAM) consumption on the internet. By producing test images and advertisements, and discussing these in focus groups and interviews, this research is developing an evidence-base for creating prevention advertisements that will be effective in ‘nudging’ potential offenders away from CSAM and toward seeking therapeutic intervention—shifts that require a significant fostering of trust.	cache/spir-10984.pdf	txt/spir-10984.txt