id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-11259	Lehto, Mari Tellervo	NEUROTIC INFLUENCER – FEELING RULES AND THE AFFECTIVE PRACTICE OF ANXIETY IN SOCIAL MEDIA INFLUENCER WORK	2020.0	4	.pdf	application/pdf	1237	95	46	Applying social psychologist Margaret Wetherell’s (2012, 2014) concept of “affective practice” and Akane Kanai’s (2019, 2019b) implementation of Arlie Hochschild’s work in the context of digital media, I ask how feeling rules shape the ways in which Finnish influencers work to produce selves that are agreeable to their followers and cope with the emotional weight of precarious social media work. The paper suggests that although anxiety can be considered a negative side effect of stressful social media work, sharing it on social media can also be understood as a tactic that plays a central role in the lifestyle influencer industry.	cache/spir-11259.pdf	txt/spir-11259.txt