id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-11330	Simatzkin-Ohana, Liron; Frosh, Paul	FROM USER GENERATED CONTENT TO A USER GENERATED AESTHETIC: INSTAGRAM, BRANDS AND THE APPROPRIATION OF DIGITAL PHOTOGRAPHY	2020.0	4	.pdf	application/pdf	1256	71	39	Overall, our project highlights the aesthetic vernacularization of brand images on social media and the adoption by brands of amateur styles associated with user-generated content. We take fashion brands on Instagram as our case study for two reasons: first, fashion photography is strongly connected to overt professional stylization; second, fashion can be seen as structurally definitive of consumer society in general (Lipovetsky, 1994).	cache/spir-11330.pdf	txt/spir-11330.txt