id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-12228	Prins, Kai; Wellman, Mariah	#FAITHANDFITNESSCOLLIDE: SPREADING THE WORD OF MULTILEVEL MARKETING IN CHRISTIAN WOMEN’S FITNESS INSTAGRAM POSTS	2021.0	4	.pdf	application/pdf	1305	65	45	We look specifically at how Christian women navigate the potential shame of occupying a masculine economic role and a muscular body by reframing fitness MLMs like Beachbody as an opportunity to fulfill God’s plan and (re)inhabit the home. #FAITHANDFITNESSCOLLIDE: SPREADING THE WORD OF MULTILEVEL MARKETING IN CHRISTIAN WOMEN’S FITNESS INSTAGRAM POSTS Kai Prins University of Wisconsin - Madison Mariah Wellman University of Utah Introduction With the emergence of the coronavirus in 2020 leading to the closing of gyms and churches, along with the “she-cession” in which women disproportionately left the workforce (Hammer, 2021), women have increasingly turned to fitness-based multilevel marketing (MLM) for a sense of purpose and community – and money.	cache/spir-12228.pdf	txt/spir-12228.txt