id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-12256	van der Vlist, Fernando; Helmond, Anne	SOCIAL MEDIA IN THE AUDIENCE ECONOMY: BUSINESS-TO-BUSINESS PARTNERSHIPS AND CO-DEPENDENCE	2021.0	4	.pdf	application/pdf	1368	81	38	Social media platforms form strategic business partnerships through partner programmes, which attract advertisers, business partners, media publishers, and content creators. Social media platforms are uniquely positioned within this complex ecosystem because they play a significant role on both the demand and supply sides of the advertising market.	cache/spir-12256.pdf	txt/spir-12256.txt