id	author	title	date	pages	extension	mime	words	sentence	flesch	summary	cache	txt
spir-12991	Cooper, Tony	LOST IN THE ETHER: THE IMPACT OF PLATFORM HEGEMONY ON SOCIAL MEDIA MARKETING	2023.0	4	.pdf	application/pdf	1313	59	42	However, organic content strategies that use social media platforms to freely conduct consumer-brand dialogue are under threat (Fulgoni 2015; Loten et al. 2014). In the context of this emergent neo-colonialist struggle, we examine the power dynamic in commercial relationships between brands and social media platforms.	cache/spir-12991.pdf	txt/spir-12991.txt